Maximum Octane

One of your technicians needs a tool and doesn't know where it is. So he goes and asks another, who doesn't know either, so they go and ask a third tech, who, by the way, also doesn't know where that tool is. Now you have a group of people roaming around your auto shop, and you're losing money. All this hassle could've been avoided with one word: organization.In this episode, Reiny Salmen joins us to talk about one of the most overlooked topics in the automotive industry: organization. Reiny is the owner of Loyola Service in Glenview, Illinois, a business he transformed from a “hot mess” into an efficient, easy-to-navigate shop with spot-on inventory and systems that actually work.Tune in to episode 117 of Maximum Octane and learn how organizing your auto shop can become a cornerstone of your culture, boost your KPIs, and make your internal customers happier. You'll also hear Reiny talk about the magical before and after of investing heavily in organizing Loyola Service, the importance of holding your internal customers accountable, why an organized shop produces more (and more efficiently), and much more.In This Episode, You Will Learn:Why shop organization is crucial (3:40)An organized auto shop can transform customers' experience (6:00)Why internal customers must be held accountable (14:10)Why organized auto shops produce more and more efficiently (18:10)Reiny shares organizational strategies and tools (23:00)Are organized auto shops easier to prepare for succession? (28:20)Connect with Reiny Salmen:Loyola Service websiteGet a hold of Imperial Supplies LLCLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Is it possible to turn constant training into part of your auto shop's culture?In this episode, we explore how to make technicians' development a core part of any auto repair shop culture with Angie and Ken Rocha from Rocha's Automotive. From incentivizing techs to stay engaged with rapidly evolving technology to viewing training as an investment rather than a cost, Angie and Ken have found that ongoing learning is key to delivering top-notch customer service.Throughout this episode, you'll learn how to create a culture that promotes constant learning and why it is crucial to improve service quality and keep internal customers engaged and motivated. You'll also hear about the importance of finding techs eager to evolve, how to generate training that engages techs, why you can't think of Identifix as a replacement for training, and much more.Tune in to episode 116 of Maximum Octane and discover why investing in technicians' training is a shortcut to building loyalty, skills, and long-term success.In This Episode, You Will Learn:Why you should invest in techs' training (4:30)How to create a culture of continuous learning (9:40)About the importance of finding (and retaining) the right technicians (12:20)Does culture attract talent (19:00)How to make learning engaging (25:20)How to keep yourself and your team motivated (32:00)The importance of celebrating wins to strengthen culture (37:40)Connect with Angie & Ken:Rocha's AutomotivePhone: (707) 682-9711Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Honest question: What does your auto shop's social media look like? Is it there because "you have to have it," or does it reflect who you are and what your business is all about?This week, we revisit my conversation with Corey Perlman about the dos and don'ts of social media for auto repair shop owners, and why you should view socials as an excellent tool for growth and not a burden. Corey is a Keynote Speaker and Executive Consultant on Social Media and Digital Marketing, the Best-selling Author of "eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business," and the Owner of Impact Social Media.Throughout our conversation, Corey talks about his journey into digital marketing, and how he became a keynote speaker and consultant. He shares his thoughts on how social media impacted how people buy and hire professionals, and what type of content every auto shop owner should aim to create and put out there.Plus, Corey teaches how to respond to negative feedback online, what content is a no-no for auto repair shops, the advantages of hiring social media professionals, and much more.Tune in to episode 115 of Maximum Octane and discover how to take your auto shop's social media from 'just there' to a thriving brand-building platform that attracts customers!"In This Episode, You Will Learn:About Corey's journey into social media advertising and digital marketing (3:00)How digital marketing impacted the car dealership industry (5:10)What an auto repair shop owner should look for in a social media expert (10:30)What kind of content works better for auto repair shops (13:00)Corey talks about social media's unproductive habits for auto shop owners (18:50)How to respond to negative feedback online and negative reviews (24:00)Connect with Corey Perlman:Impact Social Media websiteLinkedInGet Corey's books!Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Do you have a notebook filled with valuable information you wrote during a seminar or training that was never opened again? If yes, today's episode is a must-listen for you.This week, we revisit our conversation with the extraordinary Wendy Hawks, General Manager of Riverside Auto Center. After attending an ATI Conference, Wendy decided the notes, the valuable information, and the brilliant ideas born at the conference wouldn't sit in a notebook, covered by dust on a shelf. Instead, she came up with a simple yet effective method to organize those notes and make them the fuel of her personal and professional evolution.Throughout this episode, you'll hear how Wendy changed the dynamics of her business by committing to make small changes every day, about the importance of treating ourselves with compassion when we fail, how organizing and planning your days can utterly transform your life, and much more.Tune in to episode 114 of Maximum Octane and discover the underrated power of taking an extra minute to plan your days, organize your tasks, and become a sharp delegator.In This Episode, You Will Learn:About what made Wendy approach things differently this time (4:40)Why do we tend to beat ourselves when we fail to finish what we have planned to do, and how can we be less harsh with ourselves (9:50)Some non-negotiables that help Wendy remain sharp and responsive (14:00)How to use Wendy's method to live a more intentional life (17:50)Resources:Riverside Auto Center websiteConnect with Wendy:LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Is specializing the inevitable path for auto repair shops?This week, we discuss specialization within the automotive industry with Chris Fraser, Co-owner of TLS Motorwork. For years now, Chris and his partners at TLS Motorwork have been working exclusively on Japanese and hybrid cars and, most recently, EVs. Chris is a seasoned automotive professional with over two decades of experience dedicated to pushing the boundaries in the rapidly evolving electric vehicle sector.Throughout this episode, you'll hear Chris' thoughts on the strategic importance of specialization in the automotive repair industry. Chris also talks about the challenges of working on electric vehicles, the need for constant training for internal customers and specific tools, how to adapt to manufacturers' push for more maintenance-free cars, and much more.Tune in to episode 113 of Maximum Octane and discover why specialization might be both the cause and the solution for the automotive industry's reshaping.In This Episode, You Will Learn:A bit about Chris' journey in the automotive industry (2:40)Why can specialization be crucial in the automotive industry (6:00)About the challenges and opportunities in the EV market (9:40)Chris talks about his unique approach to marketing and customer service (13:50)Are auto repair shops ready to adapt to the changes in the industry? (21:50)Conclusion and takeaways (31:00)Connect with Chris Fraser:WebsiteLinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Mental health issues lead people to believe they are alone in their suffering, and that is, perhaps, one of its trickiest traits.In this episode, we hear about Eric Gibson's victory over the mental health issues that held him hostage inside a dark cloud for years. Eric is the CEO of 5th Gear Automotive, located just outside Denver, Colorado. Despite making good money as an equipment mechanic in California, Eric wasn't happy. His dream of opening his own shop went quickly from a gentle whisper in his ear to a firm voice, which he decided to listen to, and that's how 5th Gear Automotive was born.Throughout this episode, you'll hear about Eric's inspiring journey of self-discovery, resilience, and personal evolution. Eric shares details of the battle he won against his mental health issues, and talks about the people, the habits, and the decisions that helped him get out of the dark cloud he felt he was trapped in. You'll also hear about the importance of seeking help and assistance to improve mental wellness, how caring for and understanding one's inner turmoil can lead to profound personal and professional growth, and much more.In This Episode, You Will Learn:A bit about Eric's dream of having his own shop (2:40)Why you shouldn't try to deal with mental health issues on your own (4:20)Perception versus perspective (10:00)The importance of active listening (21:00)"Be vulnerable around those you can be vulnerable around" (25:10)Connect with Eric Gibson:LinkedIn5th Gear AutomotiveLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

The lack of affordable housing, the younger generation's tendency to adopt dogs instead of having children, and other challenges of the modern world are slowly changing employees' expectations. From the environment in the workspace to their relationship with management, what used to make an auto shop "sticky" for internal customers has evolved. Younger generations now seek workplaces that serve as their "third place," providing a sense of community and belonging beyond just a job.In this episode, Anthony Wrixon from OC Automotive and Diagnostic offers a glimpse of how the automotive industry will (should?) look in the next 30 to 40 years. Between Anthony's decision to stop for someone else and establishing his auto shop in La Habra, California, Anthony gathered dozens of tools from ATI's one-day boot camps, got coached a lot, and learned through trial and error how to build a culture that fitted both his and his internal customers' expectations.Throughout this conversation, Anthony talks about his journey in the automotive industry from internal customer to shop owner, his thoughts on making technicians feel comfortable with him as an owner yet still respecting hierarchies, and how to build healthy relationships at the workplace. Anthony also talks about the importance of establishing clear goals before starting a business, adapting to the industry's rapid changes, and much more.In This Episode, You Will Learn:Anthony talks about his first steps into the automotive industry (3:10)About how ATI's one-day boot camps helped Anthony (5:10)What kind of advice should you listen to when thinking about growing your auto shop (10:00)From internal customer to auto shop owner (14:40)How to make your auto shop sticky for younger generations (20:50)Takeaways (31:00)Connect with Anthony Wrixon:OC Automotive and DiagnosticLinkedInYouTubeInstagramLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Are you aware of the power of coaching and strategic planning to help you elevate your collision shop to the next level?In this episode, we learn from Jeff Zalis' innovative views on how to take collision shops to the leading edge. Jeff is the Owner of "Specialized Auto Craft, Collision Specialists" and a tireless entrepreneur constantly looking to improve his auto shop through transparency with the customer, polishing processes and procedures, and putting the latest technological advances to the service of his auto repair shop. Throughout this episode, you'll hear about Jeff's unique approach to helping collision shops move forward and how he elevated his shop, Specialized Auto Craft, to the next level through planning and executing growth strategies effectively. Jeff also shares his thoughts on the importance of coaching's guiding hand, how to deal with the challenges of automotive sensor calibrations, and how he improved his documentation process to optimize OEM repair procedures.Jeff also talks about the importance of transparency when dealing with total loss, how he deals with the constant changes in the insurance industry, shares practical tips for independent repair shops, and more.In This Episode, You Will Learn:Jeff talks about tax and benefits load in the collision industry (3:50)Why transparency is crucial when dealing with total loss (9:10)Jeff shares his thoughts on dealing with insurance companies (16:30)How to optimize documentation processes (20:40)It is not "buy the machines, and you are ready to go." Jeff talks about adding new tech the right way (24:50)Connect with Jeff Zalis:Specialized Auto Craft WebsiteLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Do you feel it is time to expand your auto shop and don't know where to start?In today's episode, Robbie Windham from Windham Body Shop joins us to share the blueprint of his auto shop's growth and expansion strategy. Robbie's shop is in New Albany, Mississippi, a small town of about 10,000 people; they recently doubled its size, hired internal customers for their office, parts, blueprints, and paint, got new technicians, and even added an ADAS area.Throughout this episode, you'll hear about Robbie's expansion and growth strategies, his approach to dealing with insurance companies, and maintaining high-quality standards while adding new internal customers to his staff. Robbie also shares insights on managing a young team, how keeping an upfront communication style helped develop a culture that supported his auto shop's growth, and much more.In This Episode, You Will Learn:Robbie shares some details of Windham Body Shop's expansion (2:20)The challenges of implementing an ADAS section (3:10)Training internal customers for new systems (4:40)Robbie talks about how he deals with insurance companies (7:20)The multiple benefits of upfront communication (16:20)What are the strategic reasons for expanding your auto shop (17:10)How to train and retain a young and motivated workforce (21:00)Connect with Robbie Windham:Windham Body ShopFacebookLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Sometimes, we forget we are in people's business, not the car business. Cars are what bring people to us. - Geoff BermanIn today's episode, Geoff Berman joins us to discuss auto shop repairs' convenience in customer experience and dealing with those moments when the backstage and the front stage intersect.Throughout this episode, you'll hear Kim and Geoff's thoughts on the importance of focusing on the small things that make external customers return to your auto repair shop. They also discuss why creating seamless and stress-free experiences for clients is worth hundreds of times more than simply fixing their cars, and a crucial element some auto shop owners unbelievably forget: marketing how convenient they are!Additionally, you'll hear about the importance of involving both internal and external customers in identifying areas to improve customer experience, how to keep backstage behavior and mannerisms away from the front counter, and much more.In This Episode, You Will Learn:When backstage moments cross the front counter border (2:00)How convenient is your auto repair shop? (7:20)Do your clients know what conveniences you have for them? (15:00)Conveniences don't cost a lot of money (20:10)Make your auto shop as convenient as you can (24:50)Resources:Book: Jon Taffer - Raise the Bar: An Action-Based Method for Maximum Customer ReactionsConnect with Geoff:LinkedInEmail: gberman@autotraining.netLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

What is the best way to create a culture that positively impacts your auto repair shop?In this episode, Jason Patel, Geoff Berman, and ATI's Collision Division Vice President, Keith Manich, learn from Fred Gestwicki Jr. from Fix It With Fred about the multiple benefits of clear communication and transparency when building an exciting and growth-promoting culture. Fix It With Fred is an AutoTechIQ Certified shop, and a cutting-edge technology-equipped auto shop in Canton, Ohio, that has been committed to customer satisfaction for over 13 years.Throughout this episode, you'll hear Fred's insights on building a positive work culture, providing proper training, and empowering internal customers to improve efficiency and productivity. You'll also hear Fred's thoughts on including different pay plans to incentivize employees, like progressive flat rates, hourly pay, and profit sharing, and why it's imperative to build on clear communication, transparency, and accountability for making any of those work.In This Episode, You Will Learn:A bit about Fred's background and Fix It With Fred's mission (2:40)Why it is crucial to have someone who loves "handling numbers" (8:00)Fred shares his thoughts on the benefit of including different pay plans (14:40)Why proper training can help you make more money (22:10)How to get ready for a mindset change as auto repair shop owners (27:00)Connect with Fred Gestwicki Jr:Fix It With Fred WebsiteFix It With Fred InstagramFix It With Fred TwitterFix It With Fred FacebookLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Can we be ready for the unexpected? Of course not; its main characteristic is arriving without previous notice. Still, there are things we can have in place to reduce the impact of unforeseen events: it's called strategic planning.In today's episode, you'll hear about the challenges John Blanton and his son Jackson went through, from John starting his business in his garage to opening a second location, all while dealing with Jackson's health issues and, by the end of this episode, I bet you'll want to be just like Jackson when you grow up. John has been the Owner of Barebones Automotive in Danton since 2011 and his second location in Krum since 2019.We had a fantastic conversation about John's journey from working seven days a week, 20 hours a day for years to getting coached and figuring out how to spend less time in his business and more time on the business. They talked about Jackson's heart transplant and his miraculous recovery, their future plans, the benefits of coaching and strategic planning, and so much more.In This Episode, You Will Learn:From fixing cars in his garage to opening a successful shop (2:00)Jackson talks about his heart condition and the whole transplant odyssey (5:50)How it was for John to run a business while Jackson was at the hospital (12:40)The importance of teaching our kids about business in the real world (17:00)Jackson talks about where he sees himself in three years (29:50)Geoff reflects on legacy, and living to make an impact (36:00)Connect with John Blanton:Barebones AutomotiveLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Do you feel your auto repair shop is ready to embrace AI?In this episode, we are joined by industry experts Dan Garlock, Mike Bennett, and Ricky Jordan Jr., who provide a glimpse into the automotive industry's future after the disruptive arrival of AI. Whether we see this "Google on steroids" as a powerful tool, an efficient assistant, or the little push humanity needed to lose its soul, AI is here to stay, and it seems the best way to deal with it is by learning how to do it.Throughout this episode, you'll hear our guests' thoughts on using AI to improve customer service, streamline processes, and enhance marketing efforts. We also discuss whether AI is an industry savior or a tool to fix broken processes, how we can use it to improve business operations, how it can help us produce exceptional customer experiences and much more.In This Episode, You Will Learn:Is AI here to fix auto repair shops? (4:00)About AI's potential to assist us in creating customer service of quality (8:10)Why seeing AI as a definitive solution is a problem (16:30)What's the balance between automated and human customer service (23:30)If you have a process, AI can help you with it (27:50)Connect with Mike Bennett:LinkedInConnect with Dan Garlock: Silverlake Auto & Tire Centers' websiteConnect with Ricky Jordan Jr: Fifth Gear Automotive's websiteLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

How effective are your strategies to attract and retain A-Techs and higher-end sales professionals?In this episode, Dan Garlock, President of Silverlake Auto & Tire Centers, and Ricky Jordan Jr., President of Fifth Gear Automotive, join us to share their approaches to attracting and retaining talent in the ever-evolving automotive industry market. Throughout this episode, Dan and Ricky share their experiences shifting from passive to active hiring approaches, fostering a culture of intentionality, and providing their internal customers with the space and opportunities to grow. They also explain the importance of aligning recruitment strategies with the company's values and goals, implementing effective hiring practices, and more. Additionally, they talk about the dos and don'ts of interviewing technicians, the advantages of exposing internal customers to the decision-making process, the tools they use to aid their hiring processes, and more.In This Episode, You Will Learn:The differences between active and passive hiring (2:30)A different approach to quarterly meetings (8:30)How to get mission, vision, and values involved in the hiring process (10:40)How to promote internal customers' growth and opportunities for development (16:00)Using formal training for fostering continuous learning and development (19:20)The importance of mixing up hiring channels to attract diverse talent (20:40)Resources Mentioned:TeamtailorConnect with Dan Garlock: Silverlake Auto & Tire Centers' websiteConnect with Ricky Jordan Jr: Fifth Gear Automotive's websiteLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

What kind of auto repair shop do you wish to build? One with excellent customer service, one that is comfortable and visually pleasing, or one with incredible installations for your internal customers? Kori and Troy: Yes.In today's episode, a power couple joins Kim, Jason Patel, and Geoff Berman at ATI's Annual Super Conference, the owners of Graham Auto Repair, Kori and Troy Vaninetti. They started at Kori's stepdad's auto shop when they were teenagers, and after cleaning toilets, picking up millions of cigarette butts, and sweeping the floor thousands of times, they worked their way up and bought the place. From day one, they treated the place as if it was theirs, which eventually happened. We had a fantastic conversation about Kori and Troy's extraordinary transition from internal customers to owners, the advantages their experience as auto shop employees gave them at the moment of leading technicians, and their unnegotiable convictions on building a culture they feel comfortable with. Kori and Troy also share their thoughts on the importance of creating a cozy space for internal customers and how to keep bench warmers happy and active. Additionally, you'll hear Kori and Troy's experiences opening a second location, how they found out the things they didn't know they didn't know, their "give 'em the pickle! approach" to customer service, and more.In This Episode, You Will Learn:How it all started for Kori and Troy (2:30)Troy talks about the challenges of building the auto shop of your dreams (7:20)The importance of taking care of your internal customers (12:00)How to turn your auto shop into the "Garage Mahal" (18:00)Kori and Troy talk about the challenges of opening a second location (22:20)How to keep your bench warmers engaged (27:30)Kori and Troy find out the things they didn't know they didn't know (32:50)Connect with Kori and Troy Vaninetti:Graham Auto RepairGraham Auto Repair Yelm, WAFollow Graham Auto Repair on InstagramFollow Graham Auto Repair on FacebookLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

If you were parachuted into the middle of the automotive industry, would you know where to start to build a profitable auto repair shop? Today's guests, Terry and Travis Griffith, weren't precisely parachuted into the automotive industry since their love for cars runs in their family. Yet they were "merely" car enthusiasts when they bought Ocala Auto Repair and turned it into one of Florida's most successful family-owned and operated auto repair shops.In today's episode, they share their experiences getting into the automotive industry with a hobbyist mindset, the lessons learned, the adjustments they made to adapt to the space, and how their diverse background helped them turn their new adventure into a raging success. Terry and Travis also talk about how they shaped Ocala Auto Repair's culture and how they keep things fun while respecting boundaries.Additionally, you'll hear about how they masterfully divide their tasks and responsibilities, how they settle the differences their generational gap and the father/son relationship keeps bringing up, their marketing approach, and more.In This Episode, You Will Learn:What led Terry and Travis to buy Ocala Auto Repair (2:30)From car enthusiast to auto repair shop owner (5:20)The importance of having clear duties and job descriptions (8:00)Marketing and generational differences (13:20)How to create a fun environment while keeping clear boundaries (18:30)Smiling faces get a lot of responses (26:10)Connect with Terry and Travis Griffith:WebsiteInstagramFacebookPinterestLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Marshall Goldsmith said it first and best, "what got you here won't get you there." This premise works virtually in every aspect of life, yet in business and sports, it is remarkably accurate. Competitors (and rivals) constantly look for weaknesses in our game to exploit, take advantage of, and outperform us. Even when we are winning, we must take a moment to reflect on what can be improved. So, what can we learn from the 49ers' comeback against the Lions last week? Today, on another NFL-related episode, I'm joined by Jason Patel and Geoff Berman to analyze the Lions' meltdown at the NFC Championship against the 49ers and what we can learn from it and incorporate it into our auto repair shop's strategy. Geoff and Jason are Performance Coaches at ATI, proud owners of innovative thinking, and two of the most inspiring and compelling thought leaders in the automotive industry. Throughout this episode, you'll hear about the importance of being adaptable and innovative as a leader, understanding the consequences of your actions, and working constantly to strengthen your auto shop's weaknesses just as much as you know your competitors' weaknesses. You'll also hear Jason and Geoff's thoughts on how to build positive leadership in rough times, why you must take a step forward and recognize your failures, how to motivate your technicians, and more.In This Episode, You Will Learn: What did the Lions' meltdown teach us about growth strategies (4:20)Why adaptability is essential (9:00)The importance of being aware of our auto shop's weaknesses (13:20)What can you do to fail less next time? (16:50)Why do so many auto shops start strong and then decay? (24:30)What kind of half-time pep talk is the one you should be working on (30:00)Resources Mentioned:Book: Marshall Goldsmith - What Got You Here Won't Get You There: How Successful People Become Even More SuccessfulAndy Griffith - What It Was Was FootballAbbott and Costello - Who's On First?Connect with Geoff:LinkedInEmail: gberman@autotraining.netLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Regardless of how often you watch football or how much of a Taylor Swift fan you are, as a business owner, you should (or at least we recommend) look closely at the power a faithful following is capable of. It took only rumors of her participating in the Super Bowl's halftime show to break the internet and transform virtually everything touched by that expansive wave into gold. How likely is it we create an army of followers as loyal as the swifties for our auto shop? Let's find out. In today's episode, I'm joined by Jason Patel to discuss how likely we are to create a massive, loyal following for our auto repair shops. Jason is a Performance Coach at ATI, passionate about creating compelling digital narratives to inspire and influence younger generations to embrace the Automotive Industry. Throughout this episode, you'll hear our take on the Super Bowl/Taylor Swift affair, the genius marketing she has behind her, and what we, auto repair shop owners, can learn from it. You'll also hear Jason's thoughts on the power of social media to promote our businesses, what social media every auto shop owner should concentrate their efforts on, the most effective ways of creating content, and much more.In This Episode, You Will Learn:About the Taylor Swift effect on the Super Bowl (2:40)What can auto shop owners do to boost their presence on social media (8:20)What is social media all about these days (14:20)How to get the reach in social media you want and need for your business (17:00)What the automotive industry can learn from the entertainment industry (21:00)What social media platforms every auto repair shop should build a presence on (24:00)Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Is it possible to run a successful auto repair shop with your spouse, keep it stable and solid for three decades, work on your personal growth, and transition from business owner to CEO? The Weatherbys are living proof that it's possible and are here to tell you how they pulled that out. This week, we revisit my conversation with Kelli and Lee Weatherby, owners of Accurate Automotive. Together, they created a fantastic crew that became part of their family, have been serving the greater Phoenix and East Valley since the 1990s, and feel honored to work side by side with their team to ensure the vehicles of their community run safely.Throughout our conversation, you'll hear their thoughts on establishing boundaries, how and when to show gratitude, appreciation, and criticism, and dealing with the intersection of family and business affairs. You'll also hear about the tools that most helped them transition from auto repair shop owners to CEOs, why keeping communication clear and respectful is crucial, and much more.Tune in to episode 99 of Maximum Octane and learn from this family that put the best of their marriage into their business and vice versa. In This Episode, You Will Learn:Feeling comfortable being uncomfortable. The importance of setting boundaries (3:10)Recognizing each other's contribution to the family and the business (5:50)About the organizational chart that changed Kelli and Lee's lives (12:50)Family life bleeds into your business (22:50)Just as your kids, your team wants stability (25:00)Establishing anchors you can rely on when things get messy (37:50)Resources:Accurate Automotive websiteConnect with Kelli:LinkedInConnect with Lee:LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

How much does your auto repair shop charge for an accurate diagnosis made by an A Tech in 15 minutes? How much for the same diagnosis, made in 4 hours by your best B Tech?This week, we revisit my conversation with Brian Hunnicutt about the doubt that shows up quite often in every auto repair shop owner's mind: how to set rates that make justice to the value they provide. Brian shares his perspective as an Executive Coach and Certified Profit First Professional on why most auto shop owners rarely charge diagnostics properly, why they have the weird feeling of ripping their clients off when charging what they should, and how the automotive industry as a whole should deal with this issue. Additionally, Brian explains how to tell apart clients who want their cars fixed from those who want to spend the minimum possible, shares three questions he came up with to keep the front counter and the technicians in alignment, and much more. In This Episode, You Will Learn:The A Tech, the prima donna of every auto repair shop (2:10)Why do some clients get the wrong idea of how much auto repair professionals' time is worth? (8:40)It's 2023, and the automotive industry still struggles to charge diagnostic time properly (12:40)Three questions to align the front counter and technicians in your auto repair shop (18:00)Connect with Brian:LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Right after losing a loved one or while dealing with addiction, family reunions tend to be pretty hard. Especially Christmas and New Year's Eve, which are synonyms for peaceful times, filled with hope, good wishes, and quality family time.This week, we revisit my challenging yet necessary conversation with Mike Warren about the B-side of holidays, the challenges some people must go through, how being surrounded by nothing but smiles makes them feel, and what we, who aren't mourning or dealing with serious issues, can do to help them. Mike is an Executive Coach at ATI and an active member of the Christian recovery group Celebrate Recovery. He brings our attention to what Christmas and New Year's Eve represent to those dealing with addictions, the loss of a loved one, or even those just trying to avoid unhealthy foods.Additionally, he shares some tips for practicing acceptance, serving others, and much more.In This Episode, You Will Learn:Why holidays are tough for many people (5:00)How to deal with family members that trigger us (9:30)Participating in every discussion is optional. Be mindful of your mental health (13:30)Why practicing gratitude is life-changing (21:40)Why we should stop glamourizing alcohol (26:20)Resources:Celebrate Recovery websiteConnect with Mike:LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

This week, we revisit my moving conversation with Lee Anderson, Service Manager at Integrity Auto Care in South Beloit, Illinois. Lee and his wife, Brittany, went from hell to heaven and everything in between before manifesting the arrival of their son, Asher. Throughout our conversation, Lee shared the highs and lows of his and his wife's struggle with infertility and the exhausting process of "speed dating" birth mommas to find the perfect match and fulfill the adoption requirements. Lee also explained the difference between closed and open adoptions, the risks parents might face when adopting without the support of any institution, and more. In This Episode, You Will Learn:About Lee and Brittany's background story (4:20)The excruciating process of "speed dating" birth mommas (8:10)Lee and Brittany's miracle from God (11:20)Where to start once you decide to adopt a child (17:20)Lee shares tips and advice for couples considering adoption (29:00)Resources:Integrity Auto CareConnect with Lee:LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

How familiar are you with your personal auto policy? This week, we revisit the second part of my conversation with Richard Sharman, in which he shared everything you must know about your auto policy. Richard is an Executive Coach at ATI with over 40 years of experience in the auto collision industry and insurance claims professions.Throughout our conversation, you'll hear Richard's thoughts on State limits and coverage exclusions, how to avoid getting caught off guard when accidents hit, and what happens with medical bills if you get into an accident while driving an uninsured passenger. You'll also hear about deductibles, exclusions, and what you should know before handing your car keys to an internal customer to "get something for you real quick."Buckle up and get your reading glasses because today, we dive right into the small prints of your personal auto policy. In This Episode, You Will Learn:Do States have coverage limits? (3:40)What happens when someone gets hurt in your vehicle (6:30)What are comprehensive and collision limits? (8:40)Does carrying the minimum protect you from being sued for larger amounts? (14:50)A quick auto policy breakdown (21:00)Some details of exclusions under liability to others (24:00)Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Isn't it frustrating to know you are better than your competitors, yet you see them getting all the work? The only thing you must do to change that is to get your marketing efforts right. This week, I'm joined by Kim and Brian Walker, Owners of Shop Marketing Pros and Hosts of the Auto Repair Marketing Podcast, to discuss auto repair marketing, the importance of creating and presenting unique content, and why every auto shop owner should understand how marketing works. As former auto repair shop owners, Kim and Brian know the importance of increasing auto shops' online visibility and using that exposure to grow their client base. Throughout our conversation, you'll hear Kim and Brian's journey into auto shop marketing and how they "had to figure marketing out" themselves. You'll also hear why they invest a lot of their time in knowing their clients, why they believe having a customer success manager is crucial, why understanding marketing reports is as vital as receiving them, and much more. In This Episode, You Will Learn:Kim and Brian's backstory (3:10)Why did Kim and Brian decide to leave their auto shop and start a marketing business (7:00)As a business owner, you must become a people and money manager (12:10)What message do you send when your marketing content isn't unique (16:20)Know your audience and create content accordingly (23:10)Why every auto repair shop owner should learn about marketing (29:50)Connect with Kim and Brian:WebsiteThe Auto Repair Marketing PodcastKim's LinkedInBrian's LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Although talking about the pandemic in 2023 might sound like ancient times for some, many others are still struggling with the stress and anxiety of that epoch, and the worst part is that they aren't aware of it. In today's episode, I'm joined by the wonderful Cally Rempis to talk about entrepreneurship, stress release, anxiety and trauma relief, and the best methods to lower your cortisol levels. Cally is an Integrative Health Coach and Certified Hypnotherapist who, after consulting a hypnotherapist to figure out what was stopping her from feeling fulfilled, decided to become one, change her life, and help others change theirs. Throughout our conversation, you'll hear about Cally's introspective journey that led to all kinds of changes in her life: her looks, her thoughts, her career, and the way she sees the world. Cally also shares effective and ridiculously simple ways to lower your cortisol levels, tips and advice to leave stress in a drawer before going to work, how to incorporate meditation into your life, and more. In This Episode, You Will Learn:Cally's first encounter with a hypnotherapist. The beginning of a new life (4:40)We all are molded by our experiences (7:30)Some people weren't made to work from home (13:10)How focusing on what you want tricks your brain (18:10)How to get rid of stress in a couple of minutes (24:20)Why hiring an outsider to look at the inside might be all you need (30:50)Connect with Cally:WebsiteInstagramYouTubeTikTokFacebookLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Plugging technology into your auto repair shop can improve your productivity and efficiency, reduce costs, and make your internal and external customers' lives easier IF you choose the right software. This week, I'm joined by Kirk Mize and Jesse Meddaugh to discuss the advantages and the proper use of tech in auto repair shops. Kirk is the Director of Sales at Shop Boss, the premier shop management software for independent automobile repair shops and national repair brands. Jesse is a Founding Partner at 360 Payment Solutions, a payment processor designed to add value to its partners and shorten their sales cycles. Throughout our conversation, you'll learn why specificity beats broader approaches in business every day of the week, the difference between focusing on offering the lowest price or the best customer experience, and how to choose the right software for your auto shop. We also discuss the importance of picking software that supports your business model and growth goals, why having SOPs and systems in place is so crucial, and much more.In This Episode, You Will Learn:Jack of all trades, master of none (4:10)Why you shouldn't dabble here and there and create weak branches (6:30)How to pick the right software for your auto repair shop (10:40)The importance of having SOPs and systems in place (14:10)Do everything you do in your business improves the process? (20:20)Stay in touch with your suppliers (24:20)Exploring your software tools can improve your auto shop's productivity (29:30)Connect with Kirk:LinkedInShop Boss' websiteConnect with Jesse:LinkedIn360 Payments' websiteLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

"When your socials look like everyone else's, like a brochure or billboard, it's not doing you justice or a good service."In this episode, I'm joined by Corey Perlman, Keynote Speaker, Executive Consultant, Social Media and Digital Marketing Expert, Best-selling Author, and Owner of Impact Social Media. Corey got into social media way "before it was cool," teaching technology workshops at General Motors and other car dealerships. With time, he decided to spread his knowledge to other industries and wrote a book, "eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business." The book ranked #1 on Amazon almost immediately, he turned into a Keynote Speaker, and not too much later, Impact Social Media was born. Throughout our conversation, Corey talks about his journey in digital marketing and social media advertising, the dos and don'ts of social media for auto repair shops, and shares his thoughts on the best ways to reply to negative feedback online or negative reviews. We also discuss what content works better for auto repair shops, how to create engaging content, what to look for when hiring a social media professional, and more. In This Episode, You Will Learn:About Corey's journey into social media advertising and digital marketing (3:00)How digital marketing impacted the car dealership industry (5:10)What an auto repair shop owner should look for in a social media expert (10:30)What kind of content works better for auto repair shops (13:00)Corey talks about social media's unproductive habits for auto shop owners (18:50)How to respond to negative feedback online and negative reviews (24:00)Connect with Corey:Social Media Impact websiteLinkedInGet Corey's books!Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Business owners who openly discuss their desire to be profitable are usually misjudged. Some people think aiming for profit means being greedy or putting money and goods before people when it is the opposite: only profitable auto repair shops can put people first. Profit allows you to pay your debts, be philanthropic, and elevate your and your internal customers' lifestyle. This week, I'm thrilled to welcome Ron Sharyan, aka Obi-Ron Kenobi, back to the show. Ron is the Co-founder and Managing Director of Profit First Professionals, an international network of accountants, bookkeepers, and financial experts on a mission to help companies increase their earnings through the Profit First method. We had a wholesome conversation about profit. Ron explains why he sees profit as a retention tool, an instrument that allows one to give back, and a legacy-building mechanism. He debunks the myths around profit, shares his thoughts on seeking profit to fulfill a business purpose, goes through the difference between seeking profit and living above one's means, and so much more. In This Episode, You Will Learn:What it means to be proud to be profitable (3:00)Who are those who don't "want" to be profitable (8:40)Profit is a retention tool (10:30)The most expensive popcorn in the world and Ron's bragging rights (18:10)How everyone spends their money is no one's business (24:10)Profit first = people first (31:00)Connect with Ron:Profit First University websiteLinkedInTwitterLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Although opioids are pretty effective in mitigating chronic pain and post-surgery discomforts, they are also very addictive and, in most cases, generate more problems than they solve. One of the alternatives to opioids is terpenes and cannabinoids, which are highly effective, yet a large portion of the population still resists them. In today's episode, Otha Smith III joins the show to enlighten us about the medicinal use of CBD, THC, and cannabis terpenes. Otha is the Founder and CEO of Tetragram, a SaaS platform that connects Dispensaries, Cultivators, Brands, and Medical Professionals with cannabis and CBD consumers. Tetragram's purpose is to become the "Yelp" of cannabis by empowering cannabis consumers by allowing them to track, rate, and share their personal experiences with the herb. Throughout our conversation, Otha talks about the accident that got him under a nasty cocktail of various opioids prescribed by his doctor, pushing him to look for a healthier alternative to deal with pain and post-surgery discomforts. Otha also talks about his research on plant-based medicine, the explosion of CBD businesses, and the lessons learned in his entrepreneurial journey. Additionally, we discuss the use of cannabinoids in the workspace, how dangerous it is for internal customers who deal with heavy machinery and stick their hands in running motors; Otha debunks myths about wake-and-bake, and so much more.In This Episode, You Will Learn:What is Tetragram? (2:20)About Otha's accident and his quest for alternatives to opioids (6:10)Otha shares his findings in his plant-based medicine research (12:00)Wake-and-bake explained (16:50)How can the use of cannabinoids affect auto repair shops' employees' performance (19:00)Otha shares lessons learned in entrepreneurship (26:10)Connect with Otha:WebsiteLinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Although it might sound contradictory, business owners who only worry about making money are likelier to fail at it. Every internal customer, from A-techs to newcomers, clients, managers, and team leaders, are people before anything else. As such, they need to be treated with respect and be appreciated. Many auto repair owners forget that, even when it sounds so elemental. In this episode, I'm joined by the inspiring Roy Niemi, an automotive industry veteran with over 21 years in the space and the CEO of A&D Auto Repair. Roy worked the first 14 years in the industry in sales and finances; he used to work 80 or 90 hours a week, focusing solely on making more money until a life-changing accident put things in perspective and taught him a valuable lesson he learned a lot from. Throughout our conversation, Roy talks about his philosophy as an auto shop CEO, using trust as a pillar of his shop's culture, and the importance of providing honest feedback and being transparent with internal customers. We also discuss mentoring; Roy shares his recipe to increase talent retention, explains how they created their own A-techs, and so much more.In This Episode, You Will Learn:A bit about Roy's journey in the automotive industry (4:20)We all want to be recognized, valued, and appreciated in the workspace (6:30)About Roy's 8 years journey as an auto repair shop CEO (11:30)Roy shares his recipe to increase internal customers retention (16:10)The importance of being proactive in spotting issues with your people (24:20)Connect with Roy:LinkedInA&D Repair FacebookA&D Collision FacebookA&D InstagramA&D LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Training, onboarding, SOPs, and even "org. charts" sound like big corporation words. Yet, they are crucial parts of any business, including small auto repair shops and any company from the automotive aftermarket. This week, I'm joined by Drew Bryant, Owner and Operator of db Orlando Collision Center, to talk about the big corporation things you can implement in your auto repair shop to have big corporation results.Throughout our conversation, Drew shared his thoughts on the importance of spending time with new internal customers, training them, and making sure they soak in our auto shop's culture, procedures, and responsibilities. Drew also talks about unproductive habits, how improving his morning routine was a game-changer for him, and much more. In This Episode, You Will Learn:Drew and the unproductive habit he left behind (4:10)Never underestimate the power of onboarding and orientation (8:00)Drew shares his learnings working at Panera (13:50)When the process is clear, consistency is all you need (18:30)Onboarding done right (25:30)Connect with DrewLinkedIndb Orlando Collision Center's websitedb Orlando Collision Center Instagramdb Orlando Collision Center Facebookdb Orlando Collision Center YouTubeLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Getting in trouble with taxes is easier than most auto repair shop owners think, and although everything can be fixed, preventing your business from getting to that point is even easier. In today's episode, I'm joined by Eric Joern, that'll help us understand everything we need to know about the financials, tax returns, and payments of our auto shops. Eric is a Partner at Kaizen CPAs + Advisors and a CPA that specializes in serving the automotive aftermarket.Throughout this episode, Eric talks about the importance of taking the auto repair shops' payroll seriously, spending the extra money on December 31st to avoid paying taxes on that money, and why we must look closely at our inventory to avoid tax headaches in the future. Additionally, we discuss why getting a CPA is a good idea for every auto shop owner; Eric explains the difference between a CPA and an accountant, and much more. In This Episode, You Will Learn:What every auto shop business owner should look for in a CPA (4:30)Why you have to take payrolls seriously (7:20)What's the difference between a CPA and an accountant (9:20)Let's talk about inventory (11:30)Is spending extra money on December 31st a good idea? (15:50)Where most auto repair shop owners "miss the boat" (24:30)Connect with Eric:LinkedInKaizen CPAs + Advisors' websiteMention this episode and receive 50% off the onboarding fee!Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

It is known that "the tool guys" talk to each other about their jobs and the auto shops they work for. Word-of-mouth recommendations work not only for getting new customers; it also works for attracting top-tier internal customers. Attracting top talent and retaining them depends on your auto shop's culture, reputation, how clearly you set expectations, and focusing more on personality traits than technical skills when hiring. In today's episode, I'm joined by Roy Keiser to talk about culture, reputation, top talent retention, and how to build a bench in the automotive industry. Roy is a Partner at Honest Accurate Auto Service in East Colorado Springs. Part of Roy's auto shop success is due to their unique family-friendly customer experience, delivered by personnel who combine integrity with superior technical knowledge and hold each other accountable. Throughout our conversation, Roy talks about his journey into the automotive industry and how he built the reputation and culture that allowed him to form a highly competitive bench. We also talk about the importance of setting clear expectations, how to hire the right technician, and much more.In This Episode, You Will Learn:About how Roy got into the automotive industry (2:30)How to build a dream team of techs (5:00)Use your reputation to create a highly competitive bench (7:30)The importance of setting clear expectations (10:40)What should you look for in a technician (16:40)Connect with Roy:LinkedInHonest Accurate Auto Service websiteLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

When entering a client's data into your system, a typo costs your auto repair shop a lot more than an irritable waste of time; it also means you are leaving money on the table. It means marketing campaigns heading in the wrong direction or to the wrong person, and, needless to say, your client will feel they're not that important to you. In today's episode, I'm joined by Justin Rae, Founder and CEO at Cinch, a multi-channel marketing platform driven by customer data. Justin is a customer retention specialist who designed every tool available at Cinch with one purpose: to help service-based businesses support and reward their loyal customers, win back old ones, and reach new ones.Throughout this episode, Justin explains how Cinch works, how auto shop owners can transform their customers' data into revenue, and how crucial it is to keep a flowing conversation with your auto shop's fanbase. We also talk about the hurry in which many service advisors from the automotive industry are, which leads to expensive typos in clients' info and recommendations to enhance customer experience. Additionally, Justin talks about marketing and automation, the benefits of paying close attention to customers' data, and much more. In This Episode, You Will Learn:Are clever spellings the best option to name your business? (3:20)What service advisors in a hurry can make your auto shop lose (6:00)How do you say it? Data or data? (9:10)What's the better use for all the data at your fingertips (13:00)Why you should always keep the conversation with your fanbase flowing (18:10)Jason shares his recommendations for auto repair business owners (25:20)The advantages of automation that auto shop owners are missing (29:30)Connect with Justin:WebsiteLinkedInMENTION THIS PODCAST, and get $150 off in the monthly subscription, a $200 gift card, plus waiving the $1,000 implementation fees.Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

For some auto repair shop owners, finding the right second in command is easy; the challenging part is giving them the freedom they need to do their job. In today's episode, I'm joined by Andrew and Rachel White, Owners of A&R Complete Auto Care, and Will Olges, A&R's General Manager, to talk about barbecues, culture, delegating, and healthily transitioning from shop owner to CEO. Andrew and Rachel started A&R in 2009, and since 2015, they have created the A&R Q, their competitive BBQ Team, which has already won 2nd place in the BBQ Cookoff of Pork in the Obion County Fair. We had a fantastic conversation about Andrew and Rachel's transition from show owners to CEO, how they migrated their offices to their homes, and how they dealt with "not being on the field." Will also shared his side of the story and how he created a space for himself.Additionally, we chat about the barbecues that started as part of A&R culture and turned into a competitive team, how to attract and train the right internal customers, why it seems so hard to find technicians and much more.In This Episode, You Will Learn:The barbecue circuit is serious business (2:30)How hard is it for Will to fill two people's roles as the second in command (11:00)The three guiding principles that mold A&R Complete Auto Care's culture (15:10)How hard it was for Andrew and Rachel to learn how to delegate (16:50)Andrew, Rachel, and Will talk about their desire to replicate their model and open a new store (25:00)Resources:Competition Rib Recipe from Pitmaster Heath RilesConnect with A&R Complete Auto Care:WebsiteFacebookReach Andrew in case you want to buy a smoker or equipment:Email: andrew@arcompleteauto.comLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Welcoming new team members shouldn't feel like every time a Targaryen is born: "Every time a new internal customer is hired, the Gods flip a coin." We can do many things to ensure we make the right pick during the hiring process, and there are plenty more we can do once they join us to help them adjust to our culture, work rhythm, and philosophy. In this episode, I'm joined by a dear friend and Automotive Industry veteran, Al Sutherland. Al is the Owner of Al's Certified Auto Repair, which opened its doors in 2001, moved by the selfless desire to help as many people as possible fix their car issues and, at the same time, enjoy a great experience while doing it. Throughout his episode, Al shares his thoughts on setting clear expectations with internal customers to maximize good results, the importance of being ready to re-educate them on specific aspects of their lives, and how to help new team members adapt to our auto repair shop's culture. In addition, we chat about how to avoid adopting a "mob mentality" during interviews, Al's toughest lessons learned as an auto repair shop owner, and much more. In This Episode, You Will Learn:About what made Al start his own business (2:10)Al talks about how they handle hiring processes at his auto repair shop (6:00)How to establish healthy boundaries with internal customers (10:10)Al shares the most challenging lesson he learned as a shop owner (16:30)Sometimes, we must re-educate internal customers (21:20)How to help new internal customers adapt to our company's culture (23:30)Connect with Al:LinkedInAl's Certified Auto Repair websiteAl's Certified Auto Repair FacebookLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

People will have dozens of great experiences every day, yet guess which ones will stick and spin in their heads until they go to sleep? Extra points if you replied: the bad ones. If anything, you don't want your auto repair shop to be the one that provides that unforgettable subpar experience. In this episode, I'm excited to talk with Bianca Gosser, Senior Manager of Brand Partnership at Atmosphere, an Austin-based streaming service specializing in out-of-home TV. At Atmosphere, they believe what's being broadcasted on a business TV is as essential as the internal customers' attention to detail and politeness. Throughout our conversation, we discuss all the aspects involved in creating WOW experiences, from the music being played to what's on our TV screens to how familiar internal customers are with our systems and the tech available. Bianca also highlights the importance of investing in training for shop owners and internal customers, keeping ourselves informed and updated about what's happening in the world, and embracing new technologies. Additionally, Bianca shares her thoughts on how new techs will impact the automotive industry, explains what's Atmosphere about, and so much more. In This Episode, You Will Learn:Avoid overbooking when you are understaffed (4:40)How can we prepare our auto repair shop to embrace new technologies (7:30)Don't play the Titanic song on the spa of a cruise ( 8:50)How to make your customers feel at home (11:20)Use new technologies to offer WOW experiences (13:10)Investing in internal customers' training is always a good idea (19:40)A bit about Atmosphere and how it can help your auto repair shop create great experiences (24:00)Connect with Bianca:LinkedInAtmosphere websiteMENTIONING THIS PODCAST, Atmosphere will waive all activation fees and grant a $200 credit per location.Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

What makes your auto repair shop different from Joe's down the street? In this episode, I'm thrilled to be talking with Phil Jackson, Business Development Manager at Pit Crew Marketing. Phil helps small business owners streamline their marketing efforts, increase customer retention, and prevent "one-and-done" clients by providing tools, reports, and education. We had a fantastic conversation about unproductive habits, how to eradicate them from our lives without being too harsh on ourselves, and why relying on morning routines and consistency is an excellent way to eliminate them. Phil also explains why he believes small businesses are back into the differentiation race and why revenue is linked with businesses' social impact. Additionally, we discuss referral programs, the importance of developing human connections with customers, auto repair shop CEOs leading by example, and so much more. In This Episode, You Will Learn:How to get rid of unproductive habits and maintain your sanity (3:10)Consistency in your marketing efforts is crucial (8:40)Working long hours is a terrible example for internal customers (14:10)Why creating incredible experiences for customers is vital (20:40)Simplicity goes a long way (23:30)Create human connections and make your business deserve a 5-star review (29:40)Connect with Phil:Pit Crew MarketingLinkedInMENTION THIS PODCAST AND GET $50 A MONTH OFF!Let's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Workers' comp is a delicate matter for most auto repair shop owners, a thorny issue they wish they didn't have to deal with. Truth of the matter is, as long as internal customers and employers contemplate the law before taking any action, they'll be just fine. In this episode, I'm joined by Paige Hazeltine, Esq, Head of Florida Workers Compensation Department at the Law Firm of Alex Dell. The pragmatic, determined, innovative, resourceful, well-dressed, dog person and outspoken professional took a minute out of her work at the law firm to educate us on workers' compensation. Throughout our conversation, Paige takes the mystery out of workers' compensation, describes the most common mistakes auto repair shop owners and internal customers make when someone gets hurt at work, and turns workers' comp claims' complicated logistics into really easy-to-follow guides. In addition, you'll hear about why the truth is always the shortcut to simple solutions, what happens when a worker gets hurt doing something he wasn't supposed to be doing, how workers' comp work for home office workers, and more. In This Episode, You Will Learn:Workers' comp it's an animal in and of itself (2:08)How does the 30-day window to inform an injury work (5:11)What happens when a not-reported minor scratch develops into something serious (10:12)Workers' comp for workers out of the books (19:01)Anything it's said to doctors in workers' comp is fair game (23:04)It doesn't matter how it happened; an injury in the workplace is an injury (27:53)Workers' comp for home office workers. The dog story (29:22)Connect with Paige:LinkedInLaw Firm of Alex Dell websiteLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Less than 4% of the car park in America is electrified, yet if specialists' projections are accurate, by 2030, over 8% of the cars rolling on American soil will be electric cars. Should the average auto repair shop be worried? Our guest, Chris Chesney thinks they shouldn't be worried; they should be prepared. In this episode, I'm joined by Chris Chesney, Vice President of Training & Organizational Development for Repairify. In his over 50 years of experience in the automotive industry, Chris served as a master technician, service advisor, technical and management educator, and even ran his own shop. Today, a speaker, influencer, and reference in the industry, he focuses on serving the automotive industry by doing what he does best: making communication simple and knowledge accessible. Throughout this episode, Chris talks about his passion for creating new communication methods and how "dumbing things down" in school to understand them helped him develop teaching techniques. He also spoke about the excess of unconscious incompetence in the industry and the need to incite more conscious incompetence: the awareness that we don't know what we don't know. We also peep at the future of the automotive industry, how the increase of Tesla and Voltz cars in the American car park will modify the industry, how to be prepared for it, and much more. In This Episode, You Will Learn:How "dumbing things down" helped Chris develop his teaching skills (4:08)Turning unconscious into conscious incompetence (9:26)The need for stimulating apprentice programs for technicians in the industry (11:53)The automotive industry needs to be prepared for technology, not be afraid of it (19:02)Auto repair shops are more about serving and understanding the person than about fixing the machine (25:13)Connect with Chris:LinkedInRepairify websiteRepairify InstituteAstech websiteLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Creating a people-centric culture is easier said than done; many companies brag about having it, yet just a few are telling the truth. In today's episode, the Co-Founders of 360 Payments, Lisa Coyle and Jesse Meddaugh join us to share their views on the need and benefits of people-centric cultures and their experiences incorporating technology into payment processes in the automotive industry. 360 Payments incorporates technology, integrates payments to software providers, and creates seamless payment experiences.Throughout our conversation, Lisa and Jesse explain why contactless payments fit so well with car dealerships and auto repair shops, share their story of how they decided to start 360 Payments, and their initial vision for the company. We also discuss why training is essential to avoid "getting burned," debunk myths about Text-To-Pay, and much more. In This Episode, You Will Learn:A bit about Lisa and Jesse's story before founding 360 Payments (2:28)Treating internal and external customers the same way (4:49)Why contactless payment methods fit so well in the automotive industry (8:32)Is Text-To-Pay safe? (14:22)The automotive industry and the need for training to avoid "getting burned" (24:01)Connect with Lisa and Jesse:360 Payments websiteLisa LinkedInJesse LinkedInLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Phrases like "Never let that technician talk to the customer" are more common than we think in the automotive industry. Still, there are simpler, more efficient, and profitable ways of dealing with the issue without locking a technician in a basement whenever a customer needs guidance or advice. In today's episode, I'm joined by Jim Bennett, Owner and Operator of CarMasters Automotive since 1998, President of the Hampton Roads NAPA Business Development Group, Board Member of the Virginia Automotive Association, and Director of Technical Training and Development at ATI. Jim's endless list of certifications is a testament to his passion for learning and developing creative solutions for the automotive industry. Throughout our conversation, we discuss the difficulties many auto repair shops face in hiring new talent, especially technicians. Jim highlights the importance of exposing managers, team leaders, and A techs to leadership training to make our lives easier as CEOs and improve our business workflow and growth. In addition, Jim explains how to elevate our leadership team by thinking of their leadership training in the long term, how to reverse the automotive industry's reluctance to leadership training, and more. In This Episode, You Will Learn:Why does the automotive industry struggle to find technicians (3:38)Jim talks about the importance of exposing our leadership team to leadership training (8:01)The massive opportunity for technology lovers to contribute to making cars safer and more reliable (13:23)How a 5 years plan can help you elevate your team (19:11)The differences between being OSHA-certified and OSHA-training (25:38)Connect with Jim:LinkedInEmail: jim@autotraining.netLet's connect:WebsiteLinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Being endlessly unsatisfied with how far you've taken your auto repair shop is not a bad thing; it is what you need to avoid hitting a plateau, promote constant growth among your internal customers, and feel fulfilled. This week, I'm joined by George Zeeks, Certified Life Coach and ICF Executive Coach, to talk about how to go further faster with your auto repair shop. Throughout our conversation, George explains why establishing ambitious goals is crucial to avoid hitting plateaus and feeling unsatisfied, the difference between being unsatisfied and unhappy, and why being afraid of losing what you conquered in the automotive industry can paralyze you. George also talks about the region-beta paradox, the secret to feeling fulfilled at work, and so much more. In This Episode, You Will Learn:What is the region-beta paradox? (6:16)Happiness is the moment just before you want more happiness (8:01)Why it is crucial to set massive goals in front of us (12:13)You must have something to strive for as an auto repair shop CEO (20:26)The things you cover in your car repair shop are the ones you see every day (22:56)A story about happiness, fulfillment, and passion (27:45)Connect with George:LinkedInLet's connect:LinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

How much should you charge for a 15-minute accurate diagnosis made by an A Tech? What about the same diagnosis made in four hours by your best B Tech? This week, Brian Hunnicutt visits us to discuss one of auto repair shop owners' most common struggles: setting rates that adequately represent the value they provide. As an Executive Coach and Certified Profit First Professional, Brian shares his thoughts on why most automobile repair shop owners rarely charge diagnostics properly, why they have the weird feeling of ripping their clients off when charging what they should, and how the automotive industry can deal with this. Brian explains how to identify clients that want their cars fixed and those who are looking to spend the minimum possible; he also shares three questions he came up with to keep the front counter and the technicians in alignment, and much more. In This Episode, You Will Learn:A Tech's, the prima donna of every auto repair shop (2:15)Why do some clients get the wrong idea of how much auto repair professionals' time is worth? (8:37)It's 2023, and the automotive industry still struggles to charge diagnostic time properly (12:35)Three questions to align the front counter and technicians in your auto repair shop (18:09)Connect with Brian:LinkedInLet's connect:LinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Service advisors are a vital part of every auto repair shop. Making the right choice when hiring them can be the difference between boosting your automotive business, slowing it down, or drowning it. Ask yourself a simple question, would you rather bridle a racehorse or saddle a donkey? Because you'll work as hard for both of them. In today's episode, I'm joined by Jodi and Darren Knepper, Franchise Owners of Lee Myles Auto Care & Transmissions, in two separate locations, Birdsboro and Reading, Pennsylvania. Throughout our conversation, Jodi and Darren shared their experiences as franchise owners for almost two decades and how they balance having to "follow some rules" and imprinting their own style to the business. They also talk about the advantages of working with DVIs in clients' cars and how crucial service advisors are to selling them to customers. Additionally, they share their thoughts on hiring the right service advisor for auto repair shops, their passion for cars, and the funny story of how expanding their business to a second location came up.In This Episode, You Will Learn:Why DVIs make Auto Care and Transmissions shops' lives easier (6:18)What's the primary trait every service advisor should have (8:28)Would you bridle a racehorse or a donkey? (12:08)How to realize if someone is service advisor material (14:11)Where is the best place to get good service advisors (17:13)The story behind owning a second auto repair shop (17:59)Always be the dumbest person in the room (26:47)Resources:Lee Myles Autocare & Transmissions websiteConnect with Jodi:LinkedInLet's connect:LinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Even when games feel under control and coaches can taste victory, they must be prepared for the unexpected. What if their star player injures or gets ejected? In that case, only an eager and capable bench can save them. With automobile repair shops is the same. Your internal customers might be doing great, yet you must have a few replacements lined up, just in case, ready to jump on the field when needed. In today's episode, I'm joined by the extraordinary Geoff Berman, an innovative thinker and Performance Coach at ATI. Together, we discuss why auto repair shop CEOs should invest more time in having a skilled bench to replace (if needed) any internal customer. Geoff explains how to gather the right candidates for your bench, the difference between recruiting and hiring, and the ideal depth for a bench.We also go through why you should avoid hiring in a hurry, the 90/10 rule, and so much more. In This Episode, You Will Learn:What losing an internal customer can cost us (3:20)Why the deeper the bench, the better (7:48)The differences between recruiting and hiring (11:13)The importance of training B and C techs (18:01)Even if you have 20 years of experience under your belt, you must keep practicing (20:41)Just because you've been doing it for years, it doesn't mean you are good at it (27:20)Connect with Geoff:LinkedInEmail: gberman@autotraining.netLet's connect:LinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

PTSD and severe wounds don't really care about political views, party affiliations, or opinions on sensitive topics. They exist, they are real, and they affect thousands of real American people. On the bright side, providing massive help to them is pretty simple; anyone can do it, and it doesn't require communing with any particular political view. In today's episode, I'm joined by the inspiring Leslie Hunt and her infectious energy. She is the Director of Donor Partnerships at Hope For The Warriors®, a private company dedicated to serving those who served and their families, helping military veterans to transition into civilians, get employed, and deal with mental and physical health issues. We talk about the things society and most institutions fail to provide for military veterans and their families, the importance of peer-to-peer mentorship, and the impressive work of Hope For The Warriors®. We also discuss how auto repair shops can benefit from employing veterans and the multiple (and effortless) options we have to extend a hand and offer valuable help. In This Episode, You Will Learn:A bit about Leslie and Hope For The Warriors® (1:59)The things veterans and their families are missing and struggle to get (6:06)How helpful peer-to-peer mentorship can be (10:07)What makes Hope For The Warriors® one of the best charities out there (17:05)How veterans can solve the #1 problem of most auto repair shops owners (21:58)The military-civilian translator and other Hope For The Warriors® resources (25:05)Resources:Hope For The Warriors® websiteConnect with Leslie:LinkedInLet's connect:LinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Creating a healthy relationship with your business and internal customers requires little more than transparency, respect, creating time and space to rest, and developing healthy habits. This week, we revisit the second part of my conversation with the great Bruce Spencer, Owner of Walt Eger's Service Center in Maryland, President of BJS Consulting, and an experienced strategic leader of high-performing teams.We discuss the importance of creating time and space to recharge, the importance for business owners to acknowledge their responsibility for creating healthy or toxic work environments, and the better ways of showing up with a positive attitude at the workplace. Bruce also shared the best ways to ensure peace and enhance productivity in your auto repair shop, the perks of being fully transparent with internal customers, and more. In This Episode, You Will Learn:The importance of generating a daily WOW effect for our clients (3:06)About the benefits of incorporating healthy and productive habits (5:13)Get rid of the victim mentality (7:11)Motivating internal customers through transparency and goal setting (10:41)Why being cheap will take you nowhere (14:12)Connect with Bruce:LinkedInLet's connect:LinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

Specialists forecast consumers will spend between $26 to $30 billion in the automotive industry in the next two to three years. What are you doing today to ensure your business is ready to secure a piece of that? In today's episode, I'm joined by Mike Bennett to talk about the tendencies and trends of 2023 in the automotive industry and how shop owners can be more proactive and take their businesses in front of them. Mike is an Automotive Management Coach at ATI, Executive Coach, Certified Profit First, and PXT, and a writer at Ratchet+Wrench. We had a fantastic conversation about the state of the American economy, how the Automotive Industry is a bit insulated from it, the growth the automotive market has been experiencing for the last two decades, and how to be prepared since it is expected that growth to continue. Mike explains why he believes we'll see significant growth in the Automotive Industry, the segments of our market that'll drive that growth, and what shop owners and business leaders should do to enjoy its benefits. In This Episode, You Will Learn:Why is our industry a bit sheltered from the state of the U.S economy, and how can we benefit from that (4:09)The "Americans don't drive anymore" myth (7:25)What are the things that are impacting consumers' confidence, and how does that affect our industry (14:20)How many resets do business owners need? (24:10)Why we don't see loyalty to brands anymore (28:58)The four segments that'll attract $26 to $30 billion into the Automotive Industry (29:33)Connect with Mike:LinkedInLet's connect:LinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

No one likes to think of accidents or the possibility of getting hurt or incapacitated, yet accidents and fortuitous events happen. We can't prevent them just by ignoring them. If any of those things occur, how ready are you, your spouse, or your business partner to deal with them?In today's episode, I'm really excited to welcome Donna Hazeltine, the co-owner of American Import Auto in Venice, Florida, a beautiful mind and a great friend. We discuss the importance of having things in place just in case an unfortunate event knocks at our doors. Donna talks about her aha moment, the day she realized she didn't have an answer to the question: what if something happens to Jeff, her husband, and co-owner of American Import Auto. We discuss why most people resist getting life insurance or contacting a lawyer to put a will in place. We also touch on life and disability insurance, why they are so important, how to put a what-if plan in place, her work at Hope For Justice, and so much more. In This Episode, You Will Learn:About Donna's aha moment (5:44)Putting things in place so our company can last forever (10:13)Why it is essential to revisit will and life insurance quite often (12:16)Having a will or life insurance is an investment in yourself and your family (15:23)About Donna's what-if plan (19:13)Why having disability insurance is a good idea (22:49)About Hope For Justice and how they help human trafficking victims (29:15)Resources:American Import Auto websiteBook: Peter Pauper Press - I'm Dead, Now What?: Important Information About My Belongings, Business Affairs, and WishesHope For Justice websiteLet's connect:LinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.

When we think of retirement, we usually focus on what kind of life we want to have or where we want to take our business before that happens, yet we rarely think of who'll be in charge after we are gone. Having a succession plan and working backwards from it is an excellent way of figuring out our and our business direction, streamlining our path and setting a definite date for our goals. In today's episode, I'm joined by Eric Goodnoe, President of M&D Auto & Body Repair in Hasslet, Michigan. After his father retired, M&D Founder and former President Eric realized dealing with the succession plan was an excellent opportunity to set a clear direction for himself and the company and redefine personal and professional milestones. We talk about Eric's experiences during the succession, the transition from being the second in command to President, who he trusted to take his place and why, and how it changed his views on the automotive industry and business management. We also discuss Eric's retirement plan; he shares advice on business succession for shop owners, why he decided it was a good time to expand his business, and more. In This Episode, You Will Learn:A bit about Eric's succession and business expansion plan (3:49)How it was for Eric to transition from 2nd in command to lead the business (11:12)The benefits of implementing open-doors policies (15:21)Eric's 15 years retirement plan (17:50)What does succession look like in your business? (22:38)Connect with Eric:M&D Auto & Body Repair websiteLet's connect:LinkedInFacebookEmail: info@maximumoctane.com Hosted on Acast. See acast.com/privacy for more information.