Stories With Traction

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The Stories With Traction Podcast was built to help leaders grow their business by persuading their clients and team members, all while having a huge impact on the world around them. As you listen to these episodes, you’ll learn a lot about: storytelling

Matt Zaun


    • May 30, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 35m AVG DURATION
    • 152 EPISODES


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    Latest episodes from Stories With Traction

    #152: The Identity Crisis of Successful Business Leaders

    Play Episode Listen Later May 30, 2025 32:22


    5-Day Storytelling ChallengeWhether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.To sign up go HERE.SHOW NOTES:SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast. SUMMARY: In this episode, John Wilson and Matt Zaun discuss why many successful business leaders face an identity crisis. EPISODE MENTIONED | Always Fall Forward with Jacob Brown DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

    #151: Why You Should Hire the Right COO

    Play Episode Listen Later May 16, 2025 34:35


    5-Day Storytelling ChallengeWhether you're looking to boost sales, enhance marketing, or captivate audiences in meetings, this challenge is for you.To sign up go HERE.SHOW NOTES:SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast. SUMMARY: In this episode, John Wilson and Matt Zaun discuss why hiring the right COO is paramount to the growth phase of your business. DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

    Episode #150! | Launch, Grow, Thrive

    Play Episode Listen Later May 2, 2025 52:10


    SHOW NOTES:SERIES: This episode is part of a Launch, Grow, Thrive series with John Wilson on the Stories With Traction podcast.SUMMARY: In this episode, John Wilson and Matt Zaun discuss the build, measure, learn loop and whether or not we should pivot or persevere.DR. JOHN WILSON: John is an entrepreneur, a professor at Drexel University, and the Host of EntreProfessor.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

    #149: Culture is Not Fluff: How to Architect a High-Performing Team

    Play Episode Listen Later Apr 25, 2025 47:36


    SHOW NOTES:In this episode, Matt Zaun sits down with Sel Watts, founder of Wattsnext PX, to discuss the essential role of culture in business growth. Sel challenges the common perception that culture is just a "fluffy" HR concept, arguing instead that it is a strategic business driver that directly impacts productivity, retention, and company valuation.In addition, they talk about:✅ The Dreamcatcher strategy: Understanding what truly matters to employees beyond salary.✅ Why businesses should consider past employees as "alumni" and how positive exits impact long-term reputation.✅ Sel's "No Plan B" mantra (literally tattooed on her arm) and why she believes having a backup plan prevents full commitment.…and much more!BIOS:Sel Watts is the founder of wattsnext Group, the founder and CEO of wattsnext PX, and the NYC Chapter President of EO.Matt Zaun is an award-winning speaker and storyteller who shows business leaders how to inspire action and drive results through the power of strategic storytelling. With a track record of catalyzing significant sales growth for over 300 organizations across industries—from financial services to health and wellness—Matt's approach has been proven to deliver measurable impact.

    #148: Why Great Leaders Must Tell Great Stories

    Play Episode Listen Later Apr 11, 2025 37:11


    SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction Podcast, he was interviewed on the Executive Hustle Podcast with Kirsten Yurich.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.KIRSTEN YURCH BIO: Kirsten is a licensed behavior analyst, speaker, author, and retired CEO who partners with business leaders to help them achieve more of what matters most to them. Kirsten's clients are high-performing CEOs, founders, and executives looking to “level up” in life and business.

    #147: The Secret to Strategic Storytelling

    Play Episode Listen Later Mar 28, 2025 10:42


    SHOW NOTES:SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.MICHELLE GRIFFIN: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

    #146: From Invisible to Influential

    Play Episode Listen Later Mar 14, 2025 10:52


    SHOW NOTES:SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.MICHELLE GRIFFIN: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

    #145: Breaking Barriers: A Journey of Grit, Growth & Leadership

    Play Episode Listen Later Feb 28, 2025 48:51


    SHOW NOTES:SUMMARY: From overcoming personal struggles as a teen mom to leading a successful business, Tami Cole has built a career defined by resilience, determination, and leadership.In this episode, Tami shares her inspiring journey from adversity to entrepreneurship, offering powerful lessons on:✅ Navigating the challenges of single motherhood while building a career✅ Transitioning from IT consulting to business ownership with docstrats✅ Overcoming imposter syndrome and leading with authenticity✅ Balancing high achievement with steady consistency✅ The power of vulnerability, transparency, and self-leadershipTami's story is a testament to grit, growth, and the courage to take risks. Whether you're an entrepreneur, leader, or someone looking for inspiration, this episode is packed with real-world insights you can apply to your own journey.TAMI COLE: Tami is the President and CEO of docstrats.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

    #144: How to be Great at Public Speaking

    Play Episode Listen Later Feb 14, 2025 17:27


    SHOW NOTES:SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.EPISODE #1 | From Struggling to Success in Storytelling EPISODE #2 | Why Storytelling Works EPISODE #3 SUMMARY: In this episode, Matthew Scura and Matt Zaun talk about how you can be a great public speaker. MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

    #143: Why Storytelling Works

    Play Episode Listen Later Jan 24, 2025 16:02


    SHOW NOTES:SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.EPISODE #1 EPISODE #2 SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss why storytelling works. MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

    #142: From Struggling to Success in Storytelling

    Play Episode Listen Later Jan 10, 2025 28:54


    SHOW NOTES:SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss how you can go from struggling to success in storytelling.VIDEO MENTIONED IN THE INTROMATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

    #141: From Surviving to Thriving!

    Play Episode Listen Later Dec 27, 2024 34:24


    SHOW NOTES:SUMMARY: In this episode, Chris Schalleur and Matt Zaun discuss a powerful struggle/victory story and what companies can do to protect themselves regarding cyber security.CHRIS SCHALLEUR: Chris is the CEO of Christo IT Services.CHRISTO IT SERVICES: Founded in 1999 to provide the type of professional IT support larger companies enjoy to small businesses in the Philadelphia region, Christo IT is your partner committed to providing every client with best-in-class technology solutions and exceptional support.Some of their services include:➔ Cybersecurity and Virus Protection➔ Desktop/Server and Hardware Support➔ Backup and Recovery Planning➔ Windows, Mac, and Linux Expertise➔ Consulting & Project Management Services➔ Cloud & Hosted Solutions➔ Phone/VoIPFor more info, check out Christo IT Services HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. For more info, check out Matt Zaun HERE. 

    #140: Information Crisis

    Play Episode Listen Later Dec 13, 2024 33:41


    SUMMARY: In this episode, Julia Soplop and Matt Zaun discuss Julia's book, Information Crisis.JULIA SOPLOP  BIO: Julia is an award-winning author of four books: Information Crisis: How a Better Understanding of Science Can Help Us Face the Greatest Problems of Our Time, Equus Rising: How the Horse Shaped U.S. History, Documenting Your World Through Photography, and Untangling the Self-Publishing Process.For more info on Julia:WebsiteThe bookLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #139: How to Quickly Become a Better Storyteller

    Play Episode Listen Later Nov 22, 2024 52:03


    SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Recipe for Success podcast with Nancy Giacolone.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.NANCY GIACOLONE BIO: Nancy is an employee benefits consultant, coach, speaker, and podcast host. For more info, check out Nancy HERE. 

    #138: Are You Putting Print to Work?

    Play Episode Listen Later Nov 8, 2024 22:06


    SHOW NOTES:SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you. KEVIN CONNOR: Kevin is a partner at Modern SBC. Some of the projects that Modern SBC routinely works on:- Copywriting and content creation- Logo and corporate identity creation- Tradeshow/exhibits/virtual tradeshow exhibits- Branded Promotional Products/Corporate Apparel- Website creation/interactive experiences and associated launch activities- Corporate Communications (online and offline sales literature, direct mail, newsletters, packaging, print management/distribution, sales kits, etc.)For more info, check out Kevin and Modern SBC here:Kevin Connor LinkedInModern SBCMATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. For more info, check out Matt Zaun HERE. 

    #137: Why YOU Should Write a Book

    Play Episode Listen Later Oct 25, 2024 35:38


    SHOW NOTES:SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.1st Episode2nd Episode3rd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss why you should write a book and some common objections people might have.  AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.For more info, check out Amy HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #136: Motivating & Aligning Your Team

    Play Episode Listen Later Oct 11, 2024 25:49


    SHOW NOTES:SUMMARY: In this episode, Alicia Parr and Matt Zaun discuss a simple framework for motivating and aligning a team.FRAMEWORK MENTIONED:Affirm and reiterate beliefs, principles & values.Look what we've accomplished. We've done great things together already.(Localize to the audience whenever possible.)Acknowledge near term and current challenges.(Don't happy-talk like things aren't bad if they are. If things are bad or hard, then they are bad and hard. Simple.)(If things are good, talk about the new challenges that lie ahead to take things to the next level)Emphasize WE are ONE.  We are in this together.AND we have more to do together. We will get through this together.(When things are bad and hard, we get through it by coming together. Together we get through this time. Together.)Create a believable image of the future, describe the longer view, which is positive even if the timeline is uncertain.(Just because things are bad and hard now, doesn't mean they will always be bad and hard.)By adhering to our beliefs, principles, values and stick together, we'll build that better future.(When we come together and use our creativity, love, and support of each other, we will not only make it through, we will create a future even better than before.  Together, we create a better future.)Gratitude.(Sincere gratitude binds teams, soothes anxiety, and is the balm that we can't overdose on.)ALICIA PARR BIO: Alicia is the owner of Performentor, which provides full-stack fractional HR services.For more info, check out Performentor here, and Alicia here.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #135: Systems for Writing a Book

    Play Episode Listen Later Sep 27, 2024 52:17


    SHOW NOTES:SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.1st Episode2nd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing. AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.For more info, check out Amy HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #134: The Climb

    Play Episode Listen Later Sep 13, 2024 54:11


    SHOW NOTES:SUMMARY: In this episode, Eric Curtis and Matt Zaun talk about Eric's adoption story and how climbing a physical mountain led him to climb another kind of mountain.ERIC CURTIS: Eric is the CEO and Managing Partner at Curtis Strategy.For more info on Eric:LinkedInWebsiteMATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #133: Write a Book?!

    Play Episode Play 60 sec Highlight Listen Later Aug 23, 2024 54:02


    SHOW NOTES:SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing.AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.For more info, check out Amy HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #132: Storytelling FAQ Episode #5

    Play Episode Listen Later Aug 9, 2024 8:02


    SHOW NOTES:SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.MICHELLE GRIFFIN BIO: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.For more info on Michelle:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #131: 10x Leader

    Play Episode Listen Later Jul 26, 2024 34:49


    SHOW NOTES:SUMMARY: In this episode, Stephanie Crowe and Matt Zaun talk about growing your leadership skills.STEPHANIE CROWE BIO: Stephanie is the CEO of Learn.net. She is also a Best-Selling Author and Speaker.For more info on Stephanie:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #130: Hope That Won't Die

    Play Episode Play 32 sec Highlight Listen Later Jul 12, 2024 48:28


    SHOW NOTES:SUMMARY: In this episode, Craig & Karen Andrews and Matt Zaun unpack elements of their gut-wrenching hospital story.SYNOPSIS: YOU ARE NOT ALONE.If you feel… loss… guilt… anger… hurt... Craig and Karen wrote this book, Hope That Won't Die, for you. The book is about their journey through a miraculous survival of the Delta-variant of COVID. Craig spent 25 days on the ventilator and was the first one to leave the ICU alive. If their experience is any beacon of truth, then part of that truth is that many people are struggling with guilt for things beyond their control. And it's for those people that they've written this book. This podcast episode is an extension of the book and will give you a glimpse into their story. For more info, check out Hope That Won't Die HEREEPISODE MENTIONED DURING SHOW: Navigating the Generational ShiftMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #129: The Story of SOLV

    Play Episode Listen Later Jun 28, 2024 22:31


    SUMMARY: In this episode, Tressa McLaughlin and Matt Zaun discuss why Tressa is so excited to help her team and clients.TRESSA MCLAUGHLIN BIO: Tressa is the Co-Owner, President, and CEO of SOLV. For more info, check out Tressa HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #128: Reflections on the Road to Resilience

    Play Episode Play 60 sec Highlight Listen Later Jun 14, 2024 50:24


    SUMMARY: In this episode, Brenda Reynolds and Matt Zaun talk about the 5 Frogs transformational journey and how it can be used to reflect on transitions we're going through in life.BRENDA REYNOLDS BIO: Brenda Reynolds is a trusted organization and leadership consultant, executive coach, best-selling author, and international speaker specializing in guiding individuals and client organizations through periods of uncertainty--to navigate change, develop leaders, and foster resilience.For more info on Brenda:Website5 Frogs Transformation JournalMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #127: Make Sales Magical

    Play Episode Play 60 sec Highlight Listen Later May 24, 2024 49:55


    SHOW NOTES:SUMMARY:  In this episode, Craig Andrews and Matt Zaun discuss Craig's book, Make Sales Magical.CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketing agency that helps companies find strangers and convert them into high-paying customers.  In addition, Craig is a speaker, writer, and will always be a Marine.For more info, check out Craig here:WebsiteLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #126: Storytelling FAQ Episode #4

    Play Episode Listen Later May 10, 2024 17:14


    SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis.  This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories.  The Stories With Traction podcast wouldn't exist if it weren't for her.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.For more info, check out Claire HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #125: How to be a TEDx Speaker

    Play Episode Listen Later Apr 26, 2024 24:51


    SHOW NOTES:SUMMARY: In this episode, Bobby Umar and Matt Zaun discuss how to land, create, and leverage a TEDx talk.BOBBY UMAR BIO: Bobby is the CEO of DYPB (Discover Your Personal Brand) and he is a 5 times TEDx speaker.For more info on Bobby:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #124: The Story of Culbertson Resources Inc.

    Play Episode Listen Later Apr 19, 2024 15:13


    SHOW NOTES:SUMMARY:  In this episode, Ui Culbertson and Matt Zaun talk about Ui's upbringing and how it positioned her for the business world. UI CULBERTSON: Ui is the President and CEO of Culbertson Resources Inc.For more info, check out Culbertson Resources Inc. HEREMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #123: The Inferiority Complex of Leaders

    Play Episode Play 60 sec Highlight Listen Later Apr 12, 2024 40:49


    SHOW NOTES:SUMMARY: In this episode, Mike Thorne and Matt Zaun discuss Mike's TEDx Talk, what leaders can do to unpack their early childhood trauma, and how to create a culture that's not afraid to ask for help. MIKE THORNE BIO: Mike is the Founder and Managing Partner of Trust Inside, a business mentor at the Maine Center for Entrepreneurs, the Chairman of the Board of the National Council for Adoption, and he's a Vistage Chair, where he coaches numerous CEOs to be better leaders.For more info on Mike, check out his:TEDx TalkWebsiteLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #122: Storytelling FAQ Episode #3

    Play Episode Listen Later Apr 5, 2024 16:31


    SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis.  This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories.  The Stories With Traction podcast wouldn't exist if it weren't for her.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.For more info, check out Claire HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #121: Westcliff's Core Values

    Play Episode Play 44 sec Highlight Listen Later Mar 29, 2024 28:19


    EPISODES MENTIONED IN INTRO:The Story of WestcliffLeader of LeadersSHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about Westcliff's core values and the future of education regarding AI technology.DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff's colleges has experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes. As a distinguished leader with a demonstrated history of excellence, Dr. Lee is playing a pivotal role in shaping the future of higher education. His visionary outlook has been significantly influenced by his outstanding educational background: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.Dr. Lee is in high demand as a speaker at conferences and seminars across the nation and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.His leadership has made a profound impact on students and faculty around the world, solidifying Westcliff's status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.For more info on Dr. Lee:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #120: The Story of Intelassist

    Play Episode Listen Later Mar 22, 2024 22:09


    SHOW NOTES:SUMMARY: In this episode, Chris Stokes and Matt Zaun discuss Intelassist and the future of work in the United States.CHRIS STOKES BIO: Chris Stokes is the VP of Client Success and Partner at Intelassist, a remote staffing company based in Manila, Philippines.For more info, check out Intelassist HERE. MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #119: Process vs. Outcome Stories

    Play Episode Listen Later Mar 15, 2024 25:34


    SHOW NOTES:SUMMARY: In this episode, Orly Zeewy and Matt Zaun talk about ideal clients, an empathy map, and process vs. outcome stories.ORLY ZEEWY BIO: Orly is the Founder of Zeewy Brands, where she helps make the fuzzy clear and shows people how to cut through the noise.For more info on Orly:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #118: How to be More Creative

    Play Episode Play 59 sec Highlight Listen Later Mar 8, 2024 36:05


    SHOW NOTES:SUMMARY: In this episode, Barbara Zerfoss and Matt Zaun discuss creativity and how someone can position themselves to have a surge of ideas.BARBARA ZERFOSS BIO: Barbara was a former Marketing Vice President for a multi-billion dollar global corporation. Today, she is a Vistage Chair and leads CEO, Business Owner, and Key Executive peer advisory boards.  She is also a published author, a ghostwriter, and a novelist.  Her latest work is a suspense novel titled As Time Unfolds.For more info, check out Barbara HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #117: Storytelling FAQ Episode #2

    Play Episode Listen Later Mar 1, 2024 15:44


    SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis.  This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories.  The Stories With Traction podcast wouldn't exist if it weren't for her.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.For more info, check out Claire HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #116: Leader of Leaders

    Play Episode Play 39 sec Highlight Listen Later Feb 23, 2024 24:31


    SHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders. DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff's colleges has experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.As a distinguished leader with a demonstrated history of excellence, Dr. Lee is playing a pivotal role in shaping the future of higher education. His visionary outlook has been significantly influenced by his outstanding educational background: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.Dr. Lee is in high demand as a speaker at conferences and seminars across the nation and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.His leadership has made a profound impact on students and faculty around the world, solidifying Westcliff's status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.For more info on Dr. Lee:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #115: Beating Burnout

    Play Episode Listen Later Feb 16, 2024 26:41


    SHOW NOTES:SUMMARY: In this episode, Matt Zinman and Matt Zaun talk about how to retain top talent by focusing on beating burnout in an organization.MATT ZINMAN BIO: Matt is the founder and CEO of ZU Publishing, INC., author of Z-isms (Insights to Live By), and a speaker who focuses on beating burnout. For more info on Matt, check out his website HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #114: Executive Search

    Play Episode Listen Later Feb 9, 2024 15:57


    SHOW NOTES:SUMMARY: In this episode, Evan Sparks and Matt Zaun talk about CRG, executive search, and the future of work.EVAN SPARKS: Evan is the Director of National Search at CRG. For more info: Website and LinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #113: FAQ Episode #1

    Play Episode Listen Later Feb 2, 2024 15:15


    SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis.  This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories.  The Stories With Traction podcast wouldn't exist if it weren't for her.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.For more info, check out Claire HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #112: The Story of Westcliff

    Play Episode Play 60 sec Highlight Listen Later Jan 26, 2024 26:23


    SHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about the founding of Westcliff University and where Dr. Lee learned his leadership skills.DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, Westcliff's colleges have experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.As a distinguished leader with a demonstrated history of excellence, Dr. Lee plays a pivotal role in shaping the future of higher education. His outstanding educational background has significantly influenced his visionary outlook: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.Dr. Lee is in high demand as a nationwide speaker at conferences and seminars and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.His leadership has profoundly impacted students and faculty worldwide, solidifying Westcliff's status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.For more info on Dr. Lee:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #111: Flip the Script

    Play Episode Listen Later Jan 19, 2024 27:19


    SHOW NOTES:SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Heartbeat For Hire podcast with Lyndsay Dowd.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.LYNDSAY DOWD BIO: Lyndsay is a speaker and coach to executive leadership teams, where she shows them how to build an irresistible sales culture that drives results.For more info, check out Lyndsay HERE.

    #110: Intentional Storytelling

    Play Episode Play 46 sec Highlight Listen Later Jan 12, 2024 50:50


    EPISODES MENTIONED IN INTRO:Stories of LeadershipHow to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative Strategic NetworkingSUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how you can use strategic storytelling with intentionality in business to achieve your goals quickly.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years.  Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence's knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.For more info, check out Terence HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #109: How to be a Great Storyteller

    Play Episode Listen Later Jan 5, 2024 38:36


    SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis.  Claire and Matt discuss concepts on how you can be a great storyteller. CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories.  The Stories With Traction podcast wouldn't exist if it weren't for her.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.For more info, check out Claire HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #108: Story Ideas

    Play Episode Listen Later Dec 29, 2023 40:51


    PODCAST EPISODE MENTIONED IN INTRO: The Storytelling SystemPODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts.CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories.  If it wasn't for her, the Stories With Traction podcast wouldn't exist.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.For more info, check out Claire here:https://www.linkedin.com/in/clairemdavis/https://www.tractionresume.com/MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #107: The World of Eldercare

    Play Episode Listen Later Dec 23, 2023 17:02


    SHOW NOTES:SUMMARY: In this episode, Shaun Toomey and Matt Zaun talk about eldercare and what you can do if you have aging parents that need help. SHAUN TOOMEY BIO: Shaun is the Vice President of Strategic Partnerships for Care Advantage.For more info:Shaun's LinkedInCare Advantage WebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #106: Family Business

    Play Episode Listen Later Dec 22, 2023 28:02


    SHOW NOTES:SUMMARY: In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader. DAVE JOHNSON BIO: Dave is the Managing Partner of Bentz Jaz USA, and he's the Owner and CEO of Covenant Services.For more info, check out the website or Dave Johnson's LinkedIn account. MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #105: Sharing the Right Stories Through Your Team

    Play Episode Play 47 sec Highlight Listen Later Dec 15, 2023 29:16


    SHOW NOTES:SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.CHRIS WALLACE BIO: Chris is a marketing and customer experience strategist. His expertise centers on how organizations can improve alignment between their go-to-market strategies and their frontline channels (sales, customer service, support, etc.).As President of InnerView, Chris and his team have developed the breakthrough InFront platform, which applies market research processes to collect and analyze employee and partner perceptions of customer needs and company value proposition.Chris shares his unique perspective as a teacher, speaker, and author. He is an adjunct marketing professor at Villanova University (MBA) and is regularly published in outlets including Harvard Business Review and Forbes.For more info, check out Chris here: LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

    #104: Master Storytelling

    Play Episode Play 58 sec Highlight Listen Later Dec 8, 2023 36:47


    PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.”For more info, check out Mark here:WebsiteLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    master storytelling teach inspire mark carpenter master storytelling how turn your experiences into stories
    #103: From Order to Doorstep

    Play Episode Listen Later Dec 4, 2023 21:26


    SHOW NOTES:SUMMARY: In this episode, Andrew Serby and I talk about shipping products to customers.ANDREW SERBY BIO: Andrew Serby is the founder of EnterMarket, a full-service third-party logistics (3PL) provider supporting the broad and maturing needs of companies operating in the wholesale, retail, and e-commerce marketplaces. Andrew founded the company in 2001 with the initial goal of servicing packaged media companies with their manufacturing and logistics needs. Andrew quickly expanded EnterMarket's capabilities to serve the needs of a broad array of consumer product companies. EnterMarket combines sophisticated technology with a customer-focused solution necessary for full-service warehouse and fulfillment, kitting and assembly, and freight management. After 20 years of operation and expansion, Andrew sold EnterMarket to Beanstalk Innovation. EnterMarket is the e-commerce and retail backbone for Beanstalk's aggressive growth plans as a full-service 3PL service provider. Andrew joined the leadership team at Beanstalk to lead the sales and business development efforts. Since joining Beanstalk, Andrew has helped the company grow 3-fold in 2 years.Before starting EnterMarket, Andrew was a Senior Director, managing the outsourced integrated supply chain services for BMG Entertainment's North American operations. For over a decade, Andrew led BMG Entertainment's supply chain initiatives, driving efficiencies that resulted in over $300 million of savings. Andrew earned a Business and Psychology degree from Skidmore College.For more info, click HERE.  MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

    #102: Storytelling Through Print Media

    Play Episode Play 56 sec Highlight Listen Later Dec 1, 2023 42:55


    SUMMARY: In this episode, Andrew Smith and Matt Zaun discuss how sharing stories through print media can help you get above the noise (of social media and email). ANDREW SMITH: Andrew is the Vice President of Sales at The Kennickell Group.For more info, check out the website and Instagram page: Kennickell Group WebsiteKennickell Group InstagramPODCAST EPISODE MENTIONED: Navigating the Generational ShiftMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry. Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

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