Podcasts about forrester consulting

Alexandre Rodrigues, Head of OT Security LatAm da ‪@Tenable‬, discute a importância da segurança cibernética na nuvem, destacando os desafios enfrentados pelas empresas diante da corrida para migração de dados para ambientes virtuais. Ele aborda os resultados de uma pesquisa da Forrester Consulting, encomendada pela Tenable, que revelou que a nuvem é a maior área de risco para 78% dos decisores brasileiros de TI e Segurança, devido a equívocos em configurações de senhas e gerenciamento de acessos. Alexandre compartilha insights sobre práticas e tecnologias essenciais para proteger dados, aplicativos e infraestrutura na nuvem, enfatizando a importância da automação, machine learning e padronização na implementação de políticas de segurança eficazes. Veja a entrevistahttps://www.youtube.com/@PapoCloud/videos Conheça a MIT Technology Reviewhttps://bit.ly/MITPapoCloud Entre no grupo Papo Cloud Makers Dicas de entrevistas na área de TI - Shark IT Podcast Roteiro do episódio em:papo.cloud/299 --------------------------------------------Instagram / Twitter: @papocloudE-mail: contato@papo.cloud--------------------------------------------Ficha técnicaDireção e Produção: Vinicius PerrottEdição: Senhor A - editorsenhor-a.com.brSee omnystudio.com/listener for privacy information.

Ensure peak performance, security and compatibility with Azure for Red Hat Enterprise Linux. Leverage Azure Migrate to transition on-prem Linux VMs to Azure, for cloud-native or hybrid deployment. Deploy and orchestrate infrastructure with Azure Resource Manager templates, Terraform, and Ansible playbooks. Uncover cost-saving opportunities and performance optimization tools, and benefit from license portability, commitment-based discounts, and diverse compute options, including Azure Confidential Computing VMs, for enhanced scalability and efficiency. Experience flexibility with Azure, enabling RHEL workloads to run across global regions and edge locations, with Azure Arc providing centralized management and security for hybrid environments. Join Azure expert, Matt McSpirit, as he shares why Azure is the right place to run your Red Hat Enterprise Linux workloads.   ► QUICK LINKS: 00:00 - Why run Red Hat Enterprise Linux workloads on Azure? 01:10 - Integration 01:41 - Automated scripting or code-based options 02:09 - Beyond provisioning 02:31 - Customer support 03:07 - Efficiency- optimize your spend 04:28 - Increase performance and scalability 05:41 - Flexibility 06:26 - Update management 06:40 - Wrap Up   ► Link References: See the Forrester Consulting study at https://aka.ms/RHELTEI For additional information check out https://aka.ms/RedHatAzure      ► Unfamiliar with Microsoft Mechanics?  As Microsoft's official video series for IT, you can watch and share valuable content and demos of current and upcoming tech from the people who build it at Microsoft. • Subscribe to our YouTube: https://www.youtube.com/c/MicrosoftMechanicsSeries • Talk with other IT Pros, join us on the Microsoft Tech Community: https://techcommunity.microsoft.com/t5/microsoft-mechanics-blog/bg-p/MicrosoftMechanicsBlog • Watch or listen from anywhere, subscribe to our podcast: https://microsoftmechanics.libsyn.com/podcast   ► Keep getting this insider knowledge, join us on social: • Follow us on Twitter: https://twitter.com/MSFTMechanics  • Share knowledge on LinkedIn: https://www.linkedin.com/company/microsoft-mechanics/ • Enjoy us on Instagram: https://www.instagram.com/msftmechanics/ • Loosen up with us on TikTok: https://www.tiktok.com/@msftmechanics

We can produce all the renewable energy we want, but the march to net zero will take an unnecessarily long time if all that power is being used in inefficient buildings. Buildings are responsible for about 40% of energy related carbon emissions around the world. That means any conversation about reducing emissions and achieving net-zero goals will have to feature insights about the efficient construction and – perhaps more importantly – operation of buildings.Mark Reinbold, vice president of Global Sustainable Infrastructure at Johnson Controls, joins the show to discuss what he gleaned from attending COP28 in Dubai about how business executives and other experts are factoring infrastructure into their sustainability strategies. Mark shares some of the key findings from research Johnson Controls conducted with Forrester Consulting about smart building trends and outlines the role technologies like artificial intelligence are playing amid the expansion of the concept of net zero buildings-as-a-service.Highlights from Mark ReinboldConversations about sustainability with global leaders - (2:08)Common roadblocks to more sustainable infrastructure - (6:39)Have global gatherings like COP and Davos 'jumped the shark'? - (8:19)Any deal follow-up from COP28 - (10:26)Expanding Net Zero-as-a-Service - (13:10)Key takeaways from Forrester Research on smart building trends - (16:20)Examples of artificial intelligence delivering for smart buildings - (19:16)Showcase project: University of North Dakota - (23:41)How renewable energy is factoring into projects - (26:16)Sign up for the Renewable Energy SmartBriefFollow the show on Twitter @RenewablesPod

"75% of IT and business executives say that their companies' ability to compete is directly related to their ability to release quality software quickly" reads a recent Forrester Consulting report. If that's the case, why are so many developer in large organizations have a bad developer experience? Paul Kelly wrote up the case for good DevEx and what it looks like for developers on the VMware Tanzu blog recently. In this episode, Cora and Coté talk with him about the blog. Paul also wrote two books on Visual COBOL so, naturally, we open up by talking about COBOL. Why did we ever need more? You can watch the original, streamed video if you like that kind of thing. Links: A Developer Perspective on Developer Experience, the blog in question. Paul on CI/CD. More article from Paul. Paul's books: Visual COBOL: A Developer's Guide to Modern COBOL and Visual COBOL: New Application Modernization Tools for the Java Developer. Paul in LinkedIn.

"75% of IT and business executives say that their companies' ability to compete is directly related to their ability to release quality software quickly" reads a recent Forrester Consulting report. If that's the case, why are so many developer in large organizations have a bad developer experience? Paul Kelly wrote up the case for good DevEx and what it looks like for developers on the VMware Tanzu blog recently. In this episode, Cora and Coté talk with him about the blog. Paul also wrote two books on Visual COBOL so, naturally, we open up by talking about COBOL. Why did we ever need more? You can watch the original, streamed video if you like that kind of thing. Links: A Developer Perspective on Developer Experience, the blog in question. Paul on CI/CD. More article from Paul. Paul's books: Visual COBOL: A Developer's Guide to Modern COBOL and Visual COBOL: New Application Modernization Tools for the Java Developer. Paul in LinkedIn.

Un análisis independiente de Fortinet llamado Total Economic Impact (TEI) de Forrester Consulting, mostró que la solución FortiGate next-generation firewalls (NGFW) y servicios avanzados de seguridad proporciona un asombroso retorno de inversión (ROI) del 318% en tan solo tres años, generando más de 8 millones de dólares en beneficios netos.

As supply-chain sustainability becomes a key focal point of many customer experience strategies, businesses are leaning into serialization and traceability. This approach also provides operational efficiencies and the compliance with ever-changing market regulations. In this special edition of the Management Perspectives podcast, guest host Mark Bottomley speaks with Christine Akselsen, CEO of Kezzler, and guest speaker, Dr Paul Miller, Vice-President and Principal Analyst from Forrester, to learn more about the opportunities this approach brings.   Find out more on this topic in the research they discussed, EMEA Spotlight: Increase Brand Loyalty and Generate ROI with Improved Traceability - a commissioned study conducted by Forrester Consulting on behalf of Rockwell Automation.

In retail, it pays to personalize. Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM It pays to personalize in the media, entertainment, and telecom industries. Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

We should start distinguishing between on-premises kubernetes and public cloud kubernetes. Also, it looks like improving developer productivity improves everything. That's what Ben and Coté conclude after look over a recent analyst report ranking kubernetes distros/services and a survey on developer experience efforts in organizations. The two reports: Justin's report at GigaOm, also here. Forrester Consulting's survey on platform engineering. Here's the video of the recording if prefer that kind of thing.

We should start distinguishing between on-premises kubernetes and public cloud kubernetes. Also, it looks like improving developer productivity improves everything. That's what Ben and Coté conclude after look over a recent analyst report ranking kubernetes distros/services and a survey on developer experience efforts in organizations. The two reports: Justin's report at GigaOm, also here. Forrester Consulting's survey on platform engineering. Here's the video of the recording if prefer that kind of thing.

The pandemic has been a double whammy for entrepreneurs. On top of the personal stress of enduring the virus, they're dealing with constant delays and shortages impacting every part of their business, frustrating customers and owners alike. Global supply chain disruptions have become common amid the pandemic, with shortages, rising import costs, and delays interrupting the normal flow of goods. The impact has been felt by the world's biggest companies and small businesses trying to secure the materials they need in a timely manner. According to our Future of Commerce report—a commissioned study conducted by Forrester Consulting on behalf of Shopify—shipping delays, shipping costs, and manufacturing delays are the top supply chain concerns brands expect to encounter in the next 12 months. Brands also know this is a problem worth solving in 2022. According to the report, brands are planning to invest in these areas this year: 45% plan to invest in increasing manufacturing capacity 44% plan to invest in increasing the speed of their supply chain 44% plan to invest in improving collaboration with supply chain partners 30% plan to invest in decreasing associated supply chain costs Another method to lessen global supply chain disruption is to make your supply chain less global. It's a solution that's certainly not one-size-fits-all and comes with its own challenges, but it is one way to add stability to your supply chain. We'll go over why businesses are localizing their supply chain and how you can take steps to do the same. Bring your supply chain closer to home The concept of making your supply chain local or even just domestic isn't new at all. There's always been a market and an associated ethos of buying products made in your own country. In a globalized economy with so many products made with cheaper labor overseas, it's increasingly rare to find goods made domestically, especially in the US and Canada, giving the ones that are a certain prestige. However, amid the supply chain disruptions of the pandemic there's renewed interest in bringing the process closer to home. This is known as “reshoring” or “onshoring.” There's also the concept of “localization,” which means bringing points in the supply chain closer, such as localized distribution centers. Each part of the supply chain you can bring closer to home is an opportunity to lessen disruptions. According to The New York Times, some corporate giants such as tech companies and car manufacturers have accelerated efforts to bring at least some of their manufacturing capabilities back to the United States. And that's especially true for those with manufacturing in China, where a trade war with the US and rising shipping costs have had brands rethinking where to produce their goods. “It's a big endeavor, but it's the future,” a Toyota executive told the Times. This process can look like a lot of things—from moving just part of the process to a brand's home country, or investing in upgrading existing facilities. According to Deloitte, 75% of brands surveyed in 2020 were planning some sort of reshoring efforts. Small or medium businesses may have less complex supply chains than these big brands, but reshoring is still a challenge. Domestic production is generally more expensive and it might be hard to even know where to start. But each part of the supply chain you can bring closer to home is an opportunity to lessen disruptions. The benefits also go beyond lessening supply chain disruption. The Reshoring Institute—an organization that advocates for bringing manufacturing back to the US—found in a survey that nearly 70% of respondents preferred Made in America products, and 50% were willing to pay 10% more for products made domestically. How Franc built a made-in-Canada company Brandy Mercredi started her clothing brand, Franc, in 2017 and knew she wanted to build her company in a different way. She'd been working in the apparel industry for years and was frustrated with wastef...

The last two years have seen unprecedented changes to how entrepreneurs start and run small businesses. If you're feeling a little lost, or unsure of what to expect next, you're hardly alone. As a small business owner, the best tool you have is information, both about how other businesses are keeping the lights on and about how customers want to shop in this time of change. Thankfully, we have data that can help you with both. In our annual Future of Commerce report, we asked both business decision makers and consumers what matters to them in this new era of commerce. With that information, we've identified seven key small business trends to pay attention to in the new year, including what customers are looking for, how to gain an edge in how you ship, and how businesses plan to invest in themselves. These insights will help you future-proof your small business and remain resilient. 7 small business trends for 2022 We combed through the data to find the trends that will matter most to small business owners through 2022. Here's where to invest your energy in the upcoming year. 1. Prioritize customer experience As an entrepreneur, you already know that providing a memorable experience for customers is what builds loyalty to keep them coming back again and again. With that in mind, this is an area where businesses know they need to invest. According to a commissioned study conducted by Forrester Consulting on behalf of Shopify, 27% of businesses said improving customer experience was their first or second biggest priority for 2022. Of course that's easier said than done, but customers also gave us insight into what they look for when shopping online. When asked what they find “valuable” or “very valuable” when shopping online, accurate pictures were the top answer, with 77% saying so. This can be a challenge if you're doing product photography yourself, but with good lighting even a smartphone can be used to take excellent photos. The next most important thing customers consider is the ability to easily find all product information, which 76% of customers said was “valuable” or “very valuable.” Writing product descriptions is an art unto itself, and you can look at this guide for tips on how to get them just right. Localization is also important. In the data, 74% said seeing their local language was “valuable” or “very valuable,” and 71% said the same about seeing their local currency. Shopify's app store has dozens of options for ways to add this functionality to your shop. Finally, 70% identified seeing customer ratings and reviews as valuable, which you can also find solutions for in the Shopify app store. 2. Focus on online revenue—including marketplaces Even for those with a brick-and-mortar operation, small business trends show that online sales remain the key for growth. In our data, 54% of businesses said their commerce team must focus on online revenue to achieve their 2022 priorities. Digging into that, 49% of businesses said they plan to increase investment in their company-owned online store. One way to do that is evaluate the design of your store. Is it visually appealing? Does it work well on mobile? Here's a list of excellently designed shops to inspire you. Businesses also noted the importance of online marketplaces, with 56% saying they plan to increase investment in ecommerce marketplaces. This is a smart strategy, as 55% of customers said they purchase from online marketplaces either weekly or monthly. Amazon is the best-known marketplace to get started on, but there are many others that are worth looking at as you expand where you sell online. The last place to look is social media platforms. Our data showed that 49% of businesses plan to increase investment in social commerce. We already talked about social shopping integration, but you can also think about fostering an online community and potentially working with influencers. 3. Optimize for uniqueness One of the worries about expanding to online marketp...

This week on Floor 9, we're delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation Lab Lead, to learn about how the maker of Windows has emerged as the latest heavy-hitting player to join the digital advertising arena. In this episode, we talked about Microsoft's growing advertising capabilities (many of which were announced at the Microsoft Build 2022 event), the unique ecosystem of services that Microsoft has at its disposal to reach the “Workday Consumer”, and the myriad of ways that brands can take advantage of their ad offers. You can follow Jennifer on LinkedIn, or watch her in The Download, a video series that she produces (highly recommend the special episode from Cannes!) In addition, you can also read more about the Workday Consumer, a new commissioned research conducted by Forrester Consulting on behalf of Microsoft Advertising, and read more about the future of work on WorkLab. As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

A Forrester Consulting study commissioned by Thoughtworks examined the practices of organizations with successful modernization initiatives and two factors came up frequently: 1) working with partners and 2) investing in and retaining knowledgeable staff. Before embarking on a transformation project, listen to this podcast featuring Forrester to learn about how to put the right people and partners in place for a successful modernization journey.

In this episode, Łukasz Słoniewski of Comarch joins Let's Talk Loyalty to discuss the "2022 Global Report on Loyalty Marketing & Rewards Programs," a research report performed by Forrester Consulting in Q1 2022 with 549 loyalty marketing leaders from around the world. Łukasz shared some of his key learnings from the report, such as understanding the significant difficulties we as loyalty marketers face, the most popular loyalty program benefits being offered in 2022, and their ambitions for the next five years. Listen to learn from this interesting research on the loyalty marketing business, and how these global experts expect our programs to change in the coming months and years. Show Notes: "2022 Global Report on Loyalty Marketing & Rewards Programs.” Łukasz Słoniewski Comarch

Hosted By Kelly Barner of Buyers Meeting Point. You've got the basics down of what holistic cash forecasting is, so what's next? It's time to dig a little deeper into the report conducted by Forrester Consulting and commissioned by Corcentric, which evaluated the desire of finance leaders to enable a complete real-time view of their cash conversion cycle. In part two of Corcentric Conversations: Holistic Cash Forecasting 101, Corcentric's Fritz Smith provides insight into the key findings of the survey, like the fact that 97% of respondents cited ‘smarter decision-making' as a benefit they would expect to see from enabling holistic cash forecasting. He discusses:How holistic cash forecasting can improve the customer experience The opportunity for innovation (think Artificial Intelligence) for organizations who embrace holistic cash forecastingWhat companies can expect when they choose to forgo holistic cash forecasting 

Hosted By Kelly Barner of Buyers Meeting Point.  Most organizations don't have a clear picture of their cash position and are missing out on transforming benefits, like better decision making and increased agility. Fortunately, the barriers to cash-flow optimization are possible to overcome. In part one of Corcentric Conversations: Holistic Cash Forecasting 101, Corcentric's Fritz Smith explains the basics of true holistic cash forecasting as it relates to a survey conducted by Forrester Consulting and commissioned by Corcentric. He discusses:The definition of holistic cash forecasting What real-time visibility means and the importance of dashboardingBest practices for holistic cash forecasting, including change management and using technology to create clean data

Since March 2020, for many of us, we have been forced to pivot into remote work. You may be also thinking to yourself at some stage this question is remote workers cyber-safe? It is a very good question to ask and one that every business needs to be aware of. How secure is working remotely? You can be sure that cybercriminals are already thinking about these very questions as well. A new study released from the team at Tenable has found: Nearly 59% of Australian businesses will make remote working permanent in the next 1-2 years, according to a study from Forrester Consulting, commissioned by Tenable. As employees navigate sustained periods of remote working, the study also revealed that remote workers are the target of almost three-quarters of cyberattacks. The majority of remote workers are connecting six or more devices to the home network, expanding the attack surface and, if left unsecured, putting them at greater risk of being the victim of a cyberattack. Today, Tenable released the results from the study, finding: Nine in 10 remote workers are connecting six or more devices to their home networks43% of remote workers access financial records and 51% access customer data from a personal deviceYet, just 29% of Australian remote workers strictly follow their organisations' security guidelines and measures92% of Australian businesses experienced a business-impacting cyberattack in the last year In this episode, we have Nathan Wenzler, Chief Security Strategist from Tenable, where he will discuss: Why remote workers are targeted.Where they are most vulnerableWho is behind the attacks? Here on the good ship SS Tomorrow, we also like to present the solution. So our second guest is Peter Frands Frandsen, from Partisia Blockchain in Denmark. Where we will discuss The security benefits of Blockchain technologySome exciting new projects the team at Partisia have been working on A big thank you to the teams at Sling and Stone, and Wachsmann for organising today's guests To find out more visit https://www.tenable.com/blog https://partisiablockchain.com/ What topics and or trends would you like to hear about? Send in your thoughts to newsdesk@podcastswest.com.au Tweet me direct: @friendlyfutruri1 How to support me :) Join the new Facebook group and connect with fellow big picture thinkers here Support your local independent media with a tip or donation, we love what we do and you can show your appreciation via https://www.buymeacoffee.com/podcastwest See acast.com/privacy for privacy and opt-out information.

Eva Forster, Corinne Ruckstuhl and Anna Whittlestone work in Locatee's PreSales and Account teams. We explore the findings of a commissioned study conducted by Forrester Consulting on behalf of Locatee around data readiness and they share their experiences from different organizations.

Ransomware reports signal lack of preparedness and willingness to pay Acer hacked twice in a week by the same threat actor FCC takes aim at spam texts Thanks to our episode sponsor, Tessian and the Human Layer Security Summit Worried if your security stack is enough for today's attack landscape? A recent Forrester Consulting study says, Human Layer Security could be the missing link. At Tessian's Human Layer Security Summit, hear why a commissioned study conducted by Forrester Consulting on behalf of Tessian has identified Human Layer Security as the missing link in enterprise security stacks. The study shows that Security and Risk Management leaders invest more in process and technology than people to improve the security of their human-layer. Hear key findings from the research from Tessian's guest speaker, Forrester senior analyst Jess Burn. Join in on the conversation at tessian.com/summit For the stories behind the headlines, head to CISOseries.com

Episode SummaryHave you ever seen customer surveys on a website asking this simple question? On a scale from 0 to 10, how likely are you to recommend our company to a friend or colleague?" This is essentially a customer feedback question to determine how loyal a customer is to their brand. Research by a financial services company found that 86% of their loyal customers are willing to pay more for a positive experience. Alternatively, another study found that 91% of unhappy customers leave a brand without complaining creating customer churn and low customer retention rates. This data suggests the customer experience (also known as CX) creates your brand and defines customer expectations. This month we kick off a three-part series on branding. In this episode, we uncover the benefits of creating superior customer experiences, managing customer expectations,  and the effect of a bad experience when interacting with your business.Key TermsCustomer Loyalty - The degree to which a consumer will continue using a product or service after experiencing it. Customer loyalty is decreased from a Bad Customer Experience whereas positive customer experiences increase loyalty.Brand Equity - A measure of the value consumers place on a particular brand. It represents the sum total of all positive experiences they have had with a brand over time.Customer Segments - Any marketing strategy should be centered on one of four client segmentation channels. Demographic, Psychographic Geographic, and Behavioral segmentation are examples of the four categories of segmentation. These are some popular ways for businesses to segment their market based on gender, age, lifestyle, and other factors.Customer Touch Point - From start to finish, customer touchpoints are the places of interaction for your brand. A touchpoint is any time a potential buyer or current customer interacts with your brand–before, during, or after they make a purchase from you. This is the main area where consumer interactions can result in a bad experience or can create loyal customers.Customer Experience Metrics - The Client Experience Metrics play a key role in the development of KPIs that the company uses to track customer feedback. These measurements can assist you figure out how satisfied or loyal your consumers are. Net Promoter Score, Customer Satisfaction, and Customer Effort Score are three of the most prominent customer experience measures. The metrics play a critical role in the customer experience management process.Customer Perception - What is the significance of customer perception? Perception has an impact on more than just each individual sale; it shapes the long-term relationships that buyers have with your company, for better or worse. As a result, every interaction your organization has with clients must have a favorable impact on their perception.Customer Experience Strategy - A customer experience strategy describes how your organization intends to provide the best possible customer experience in your specific situation. The sum total of a client's view of your company is called customer experience. Buyer Personas - A buyer persona is a thorough depiction of a hypothetical individual who represents your target market. This is a hypothetical individual who exemplifies the attributes of your best potential clients, not an actual consumer. This consumer persona will be given a name, demographic information, interests, and behavioral characteristics.Episode TakeawaysCustomer Experience Strategy - The Benefits Of Optimizing Your Customers' Experiences1. Improves Brand PerceptionWhen people think about brands, what comes to mind first? Is it price, quality, style, convenience, etc.? If so, then you're probably thinking like most businesses do today: "How can I make my products/services cheaper, faster, easier, etc." But if you want to be successful long term, you need to start thinking differently. You should focus less on making things cheap and fast, but instead focus on creating an amazing an customer journey and experience. When someone thinks about your brand, what do they see? Happy customers or online reviews reporting negative customer interactions. What image does he get? How would he describe your brand? These questions help define your brand perception. And since perceptions drive behavior, improving your brand perception leads directly to improved sales and profits.2. Increases Sales & ProfitsA recent report published by Forrester Consulting showed that companies who rank high in terms of customer satisfaction also tend to outperform those who don't. They found that companies with higher levels of customer satisfaction were able to increase revenue per employee by $4,000 annually! That means that every dollar spent on providing great customer service yields four times as much profit than spending money elsewhere. So why aren't more companies doing this already? Well, there are two reasons. First, many organizations still view customer service as something that costs them money rather than an investment. Second, some believe that focusing too heavily on customer service could actually hurt their bottom line because it might lead to lower revenues. However, research shows that these fears are unfounded. Companies that provide excellent customer service not only enjoy increased profitability, but they also attract new customers and retain existing ones.3. Builds Trust With ConsumersTrust is one of the key drivers behind any relationship between a buyer and seller. According to Harvard Business Review, trust has become increasingly important in our society. Topics Discussed- What is the customer experience- Customer experience example- The customer experience can be physical, emotional, sensory, or spiritual- The scope of the total customer experience- The customer experience also includes user generated content and online reviews- The creation of virtual communities for sharing information and experiences- Experience can only be gained from use, not from advertising or marketing- The experience is the brand in the eyes of the customer- 5 ways to improve the customer experienceResources- Free eBook: Customer Experience for Dummies | https://bit.ly/3xZR9lU- The CEO Guide to Customer Experience | Article- Customer Experience Measurement: How to Gain Customer Experience Insights | ArticleContact, Join, and Follow Us- Please send your questions or comments to host@theknowledgecatalyst.comTwitter: SCH360- Facebook | https://facebook.com/schconyc- YouTube | https://www.youtube.com/channel/UCn79aQH09frGwNqeac3PV7w- Show notes, contact us | shownotes@theknowledgecatalyst.com | Include episode numberContact usAcademic ResearchWant to uncover more knowledge insights and expand your learning? Here are a few research articles/case studies that connect theory with practice in the marketplace. Note: These articles are highly technical (i.e., the research method, data collection, and data analysis sections). To receive the most benefit, focus on the introduction and the conclusions/findings.- Managing the Total Customer Experience | https://bit.ly/3yWc6iO- Understanding Customer Experience | https://bit.ly/3AR1XED- The Impact of Customer Satisfaction, Customer Experience, and Customer Loyalty on Brand Power | https://bit.ly/37OrbqR

Meetings sind seit jeher gigantische Zeitfresser. Das hat sich in der hybriden Arbeitswelt nicht geändert. Sherpany möchte Unternehmen dabei unterstützen, ihr Meeting-Verhalten zu optimieren und hat daher via Forrester Consulting 266 Führungskräfte (C-Level oder Vice Presidents) von Unternehmen mit mehr als 1000 Mitarbeitenden in Belgien, Deutschland, Frankreich, Italien und Großbritannien zu ihrer Meeting-Kultur befragt. Über die Ergebnisse und daraus ableitende Verbesserungsvorschläge berichtet Tobias Häckermann im Interview. Im zweiten Interview berichtet Stefan Steiner von VentureLab über die zehn neuen Mitglieder der “Schweizer Startup Nationalmannschaft”. Diese wurden im Rahmen des Venture Leaders Programm ausgewählt und im Herbst auf Roadshow nach Boston und Cambridge gehen, um in das amerikanische Medtech-Startup-Ökosystem einzutauchen, internationale Investoren und Branchenführer zu treffen und Zugang zu branchenspezifischem Fachwissen und Netzwerken zu erhalten.Venture Leaders Medtech 2021 wird von Venturelab organisiert und von EPF Lausanne, ETH Zürich, Hansjörg Wyss, Kellerhals Carrard, Paul Scherrer Institut, Swissnex Boston, Universität Zürich, Kanton Waadt und Kanton Zürich unterstützt.

In this week's episode of Analytics Neat we discuss some developments in the Biometrics industry and Google's updated stance on third party cookies on the Undercard. For the Main Event, we review a CX challenges study from Forrester Consulting. All this and more in this week's episode of Analytics Neat. All this and more in this week's episode of Analytics Neat. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Amazon: https://music.amazon.com/podcasts/3f77907d-81b7-46ff-a9cd-12c3c539a2ad/Analytics-Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement. We catch up with https://www.linkedin.com/in/travisdmay/ (Travis May) who is a sales leader at LinkedIn. We discuss how the sales team of the world's largest professional network has adjusted to the new market environment, a better way to deliver remote presentations, and how to toddler-proof your home office. Here are some of the resources referenced in this episode. A four pillar framework for sales and marketing alignment (Forrester Consulting on behalf of LinkedIn): https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/sales-and-marketing/2020/A-four-pillar-framework-for-sales-and-marketing-alignment (https://business.linkedin.com/en-uk/marketing-solutions/blog/posts/sales-and-marketing/2020/A-four-pillar-framework-for-sales-and-marketing-alignment) Brought to you by Krueger Marketing: Free Content-Enabled Sales training -https://my.captivate.fm/thestateofenablement.com/content ( thestateofenablement.com/content) Connect with Travis May online: https://www.linkedin.com/in/travisdmay/ (https://www.linkedin.com/in/travisdmay/) Connect with Felix Krueger online:https://www.linkedin.com/in/hfkrueger/ ( https://www.linkedin.com/in/hfkrueger/) Where to find The State of Sales Enablement: Website (subscriber exclusives can be found here) -http://thestateofsalesenablement.com/ ( http://thestateofsalesenablement.com/) LinkedIn -https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/ ( https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/) Apple Podcasts -https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853 ( https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853) Spotify -https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g ( https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g) Cheers, Felix

To download IBM's study on the Importance of On-Premises Infrastructure For A Future-Ready Hybrid Cloud Strategy: https://ibm.biz/asktheceoforresterstudy2021 Joe Cropper is a senior technical staff member at IBM, supporting Power Systems and Hybrid Multicloud Solutions. Contact Joe: Twitter: @jwcroppe LinkedIn: https://www.linkedin.com/in/joe-cropper/ Contact Avrohom: Web: https://asktheceo.biz Facebook: AvrohomGottheil Twitter: @avrohomg Instagram: @avrohomg INTERVIEW HIGHLIGHTS: [01:27] The global pandemic put our current IT infrastructure to the test. It highlighted the fact that now, more than ever, we need to prioritize infrastructure refreshes. IBM just published the findings of an IT Infrastructure study conducted by Forrester Consulting, which addresses this topic in great detail. What challenges are you witnessing as businesses determine where to invest, and do you have any tips you have to overcome them? [02:16] The biggest challenges are that companies are trying to figure out where to invest, how they can get their competitive edge to accelerate what they’re doing, and the sheer number of options. [03:00] Public Cloud is important, but we also need a good strong on-prem infrastructure and refresh cycles. [04:15] The Forrester Consulting study talks about some of the inherent challenges with public cloud, where 46% of those surveyed stated that public cloud doesn't meet security needs, and 56% of those surveyed stated that data resiliency is challenging for some apps. What are you seeing in the market with your clients? [05:00] IBM is taking a lot of the concepts of Cloud, such as OPEX pricing, and applying it to on-prem solutions. [07:45] Let’s talk a bit about vulnerabilities—including factors such as cybersecurity, compatibility, and availability. In the Forrester Consulting study, 70% of businesses surveyed delayed an infrastructure refresh more than once, within the last 5 years. What kinds of risks are businesses taking with this delay? [08:15] Technology evolves at such a fast pace, yet infrastructure currency is absolutely a necessity when it comes to maintaining a good healthy posture for security. [10:00] What risks are businesses taking from a cybersecurity standpoint by delaying their infrastructure refresh? [12:18] Where can people go to learn more about the 2021 Forrester Consulting thought leadership paper commissioned by IBM on the “Importance of On-Premises Infrastructure For A Future-Ready Hybrid Cloud Strategy”? Joe: Please visit: https://ibm.biz/asktheceoforresterstudy2021. That URL is case-sensitive, so be sure it is all lower-case. On that webpage, you can download the full study, view an on-demand webinar, read a blog recap from an external thought leader, and discover more hybrid cloud solutions and resources. [13:05] How do people connect with you? Joe: People can contact me via LinkedIn at https://www.linkedin.com/in/joe-cropper/. I’m always happy to connect with people and answer any questions. [13:32] Do you have any parting words of wisdom to share with the audience? Watch this episode on our YouTube channel: https://youtu.be/q71xWwW1I9Q

For the final week of this series Rachel Powell, Xero's Chief Customer Officer, asks her guests Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting about their favourite insights of The Next Chapter for Small Business study and what they might mean for small businesses moving forward. Download the study here.

The ability to create meaningful connections with the community is one of small businesses key competitive advantages and even more so during the current climate. Rachel Powell, Xero's Chief Customer Officer, and her guest Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting look at another insight in The Next Chapter for Small Business study that showed how small businesses can leverage these personal connections to create genuine value for their customers. Download the study here.

Rachel Powell, Xero's Chief Customer Officer, and her guests Zhi-Ying Barry from Forrester and Diane Deng from Forrester Consulting take a deep dive into one of the insights in The Next Chapter for Small Business study that showed how digital technologies, and in particular cloud or web-based tools, have been critical to many small businesses operating successfully throughout so much disruption. Download the study here.

Xero, the global small business with Forrester Consulting’s survey showed that many small and medium enterprises (SMEs) have tapped the Government's COVID-19 support  utilized the support to digitalize. In Mind Your Business, Howie Lim spoke to Matthew Phua and Bryan Zhao, founders of Harvest Accounting about the benefits of digitalizing for SMEs. See omnystudio.com/listener for privacy information.

Host Gemma Milne is joined by Mary Shea for a follow-up conversation about the digitization of sales, including the recent Forrester Consulting study commissioned by Microsoft, how businesses are adapting to meet the needs of their customers, and the technologies companies are investing in. About Mary SheaMary Shea is a principal analyst at Forrester. She is specifically focused on the empowered B2B buyer and how business leaders must adapt, organize, and enable their marketers, sellers, and channel partners to succeed both today and in the future. Learn more about Mary Sheahttps://www.forrester.com/Mary-Shea%2C-PhDInformation on the research discussedhttps://clouddamcdnprodep.azureedge.net/gdc/gdc2k0pYk/originalLearn more about Forresterhttps://go.forrester.com/Topics of discussionThe state of digital sales (02:27)Core benefits to look for (07:02)Tools and approaches that work (22:47)Key challenges and hurdles (26:50)What’s next for digital sales (35:02)Sponsor linkExplore how Dynamics 365 Sales can help your team drive more relevant and authentic customer relationships, generate more quality leads, and improve productivity. Streamline operations to maximize efficiency, product quality, and profitability. Talk with an expert today.https://aka.ms/AA8tgbr Helpful linksFollow us on social mediaTwitter: https://twitter.com/msftdynamics365LinkedIn: https://www.linkedin.com/showcase/microsoft-dynamicsYouTube: https://www.youtube.com/channel/UCJGCg4rB3QSs8y_1FquelBQ

All links and images for this episode can be found on CISO Series (https://cisoseries.com/a-phish-so-insidious-you-cant-help-but-be-jealous/) Wait, that's a phish even I'd fall for. This episode is hosted by me, David Spark (@dspark), producer of CISO Series and founder of Spark Media Solutions and Mike Johnson. Our guest this week is Matt Crouse, CISO, Taco Bell. Huge thanks to our sponsor, CloudKnox. CloudKnox Security is the market leader within Gartner’s newly defined Cloud Infrastructure Entitlement Management (CIEM) segment. CloudKnox transforms how organizations implement the principle of least privilege in the cloud and empowers security teams to proactively address accidental and malicious credential misuse by continuously detecting and mitigating insider risks. On this week's episode Here’s some surprising research Here's a depressing statistic. Ninety four percent of security and business leaders say they've suffered "one or more business-impacting cyberattacks in the last year — that is, an attack resulting in a loss of customer, employee, or other confidential data; interruption of day-to-day operations; ransomware payout; financial loss or theft; and/or theft of intellectual property." This according to a Forrester Consulting study sponsored by Tenable. Do we accept the sobering fact that a business-impacting cyberattack is an annual inevitability? And if so, what percentage of a CISO's job is putting systems in place to minimize damage, and what are ways you do that? If you're not paranoid yet here’s your chance Get ready for a really nasty phishing attack. Craig Hays, bug bounty hunter particularly interested in phishing, tells a story of a wormable phish that after taking over one user's email account began to reply to legitimate email threads from that account. The phisher would actually read the thread and create a relevant response, but with a phishing link which would then compromise another user's email account in the same way. And the phisher would repeat the process from yet another account, causing this wormable phish to spread not just through the initially targeted company, but through their partners, suppliers, and their partners and suppliers. At the time Craig's company didn't have multi-factor authentication (MFA) implemented to which Craig realizes that would stop such an attack. Yet, in the end he was very impressed with this type of attack because it has so many indicators of legitimacy. Have we experienced a similar attack and/or do we have a "favorite" phishing attack in terms of its effectiveness? What's Worse?! Audit season is about to begin. What would you advise? On the Cybersecurity subreddit, GenoSecurity asks, "What types of projects would look good on a resume since I have no work experience. I am also open to projects that might not look as good but are good for beginners since I’m currently working on my Net+ cert." Close your eyes and visualize the perfect engagement Last Friday we had an online after party using a new tool called Toucan which simulates a real party in a virtual setting. We've also used a platform called Icebreaker that allows for one-on-one random meetups. And last week I participated in a table top cyberthreat exercise with Bruce Potter of Expel and Shmoocon that ran like a Dungeons and Dragons role playing game. All were fun and had their value. Since the launch of the pandemic, how have we been able to socialize and stay connected in fun and unique ways?

In this episode, Sarah, Aleks and Ashley dive into a new 2019 report by Forrester Consulting titled B2B And B2C Companies Face Similar Hurdles With Complex Buyer Journeys. This report is full of great insights on the current state of your buyers and how they are making purchasing decisions. Surprising results from the study include that the time from first interaction to purchase has decreased for all buyers and that more and more buyers whether B2B or B2C are wanting to remain anonymous when interacting with brands. This episode is packed with insightful data on how you can connect with your customers and prospects better as well as how you can leverage cross channel marketing to track customers in their buying journey.

In the final chapter of our three-part deep dive into improving your company’s customer engagement maturity model, we look at the customer engagement maturity level tactics you can deploy right now. This week we conclude our conversation with Ross Haskell and Amber Gregorio from LogMeIn’s Bold360 team about the Customer Engagement Maturity (CEM) Model Assessment they developed with Forrester Consulting.   You can find the amazing results of their research in their report Build Competitive Advantage Through Customer Engagement and AI on the Bold360 website. Deploying AI was the number one difference for those who saw the largest ROI.   AI is not going to replace people, but what it can do is it can help you to offload some of the more mundane tasks so that your people can do the really high value stuff. Things that require empathy, understanding persuasion maybe in a selling kind of environment.

How would you like a tactical advantage for your company that allows you to outpace your competition by an ever-widening margin, year after year? A recent two-year survey of 450 companies revealed that the higher a company’s customer engagement maturity model, the faster it outpaces its competition across key metrics, with the gap increasing year after year. This week we spoke with Ross Haskell, Lead Evangelist for Bold360 at LogMeIn, and Amber Gregorio, Senior Product Marketing Manager at LogMeIn, about a model they’ve developed with Forrester Consulting to help companies understand where they are in the customer experience spectrum. One of the silver bullets that helps improve companies at all levels of customer maturity is deploying AI into their customer workflows. Technologies like AI help a business become more efficient. Those companies that have already piloted and implemented AI are accelerating at a much faster pace than those that have not. Unfortunately, the data confirms that those setbacks compound over time. So it's important for those firms that haven't started thinking about incorporating AI, to get on board now.

In this episode, EY’s Roger Park is joined by Kevin Koenig, EY Principal, Data & Analytics Leader, Insurance, Financial Services Advisory, for a discussion exploring key findings that emerged from a recently commissioned study by Forrester Consulting on behalf of EY. With banks, insurers and wealth and asset managers spending tens of millions of dollars on digital transformation programs, there is mounting interest in how they have managed success and the creation of value in vastly complex environments. The survey of nearly 250 senior-level executives in North America-based global financial services firms underscores the commonalities digital leaders share: multi-dimensional focus; customer-centricity; clarity of responsibility and an unwavering commitment to talent.

Digimarc Corp.’s Heidi Dethloff talks with Store Brands Editor-in-Chief Larry Aylward about a recent consumer survey conducted by Forrester Consulting on behalf of Digimarc in regard to the dangers that poor — as in slow — checkout experiences can inflict on a retailer’s image and bottom line. 

Companies are increasingly faced with the challenge of finding and retaining the right knowledge talent to meet key business initiatives and project demands. Innovative companies are opting to venture outside of traditional staffing models to the on-demand economy, where experienced business experts are choosing to work independently. In this webinar, Forrester VP, Principal Analyst and guest speaker Marc Cecere joins Catalant's VP of Strategic Partnerships Rich Gardner to discuss some of the key findings from the June 2017 commissioned study conducted by Forrester Consulting on behalf of Catalant Technologies. In addition, Rich talks through a few case studies of companies that are using new sourcing methods to fill critical skills gaps. Download and enjoy the on demand version of the webinar.http://pages.gocatalant.com/Webinar-Are-You-Using-the-Tools-of-the-Future-to-Find-the-Skills-of-the-Future.html

In this week's episode of CX Cast, we are joined by Dan Brousseau, head of Forrester's CX consulting practice to talk about the big challenges they help clients with. Dan talks through the importance of having a CX strategy, and how deciding which customers you will not serve is as important as figuring out which […] The post 44: The Big CX Questions Tackled By Forrester Consulting appeared first on The CX Cast ® by Forrester.

In this audio event we speak with Craig Le Clair of Forrester Research, co-author of The Forrester Wave: Business Process Management for Document Processes, Q3 2007 report. Craig discusses Forrester’s definition of Business Process Management and BPM Suites, document-intensive types of processes and their requirements, the type of functionality that is important within a [...] Related posts:The Total Economic Impact of EMC Documentum: Interview with the Analyst Jeff North of Forrester Consulting, author of the commissioned study...Automate Manual Processes with Transactional Content Management Learn about solutions and strategies to effectively manage your paper...Enterprise Content Management in your IT Infrastructure An in depth conversation with Forrester EMC analyst Kyle McNabb,...

Jeff North of Forrester Consulting, author of the commissioned study The Total Economic Impact of EMC Documentum, describes the methodology of the study and how he built a model for Pfizer, Inc. He discusses the key findings of their implementation of the EMC content management system for their intellectual property department. [...] Related posts:The Forrester Wave: Business Process Management for Document Processes – Interview with the Analyst In this audio event we speak with Craig Le Clair...Pfizer on Achieving 113% ROI with EMC Documentum Hear from Claire Hogikyan, senior director – Intellectual Property at...The Home Depot on EMC Documentum The Home Depot discusses standardizing on the EMC Documentum content...

Hear from Claire Hogikyan, senior director – Intellectual Property at Pfizer, about how Pfizer has achieved a 113-percent ROI with a break even point or payback period of just 18 months after the EMC Documentum deployment, based on a study from Forrester on the total economic impact of EMC Documentum. Learn what factors Pfizer considered [...] Related posts:The Total Economic Impact of EMC Documentum: Interview with the Analyst Jeff North of Forrester Consulting, author of the commissioned study...The Home Depot on EMC Documentum The Home Depot discusses standardizing on the EMC Documentum content...County of San Diego on Their ECM Deployment In this podcast, we hear from Kim Hatfield, group IT...