Podcast appearances and mentions of jeff rosenblum

Jeff Rosenblum is a Cofounder of Questus a digital advertising agency that has worked with some of the world's most influential brands, including American Express ,Apple Capital One , The Walt Disney Company The National Football League (NFL) Samsung Electronics Starbucks Universal Studios Lot Wyndham Hotels & Resorts and Verizon Jeff created a documentary about the advertising revolution called The Naked Brand and the groundbreaking book Friction which explained how passion brands are built. Jeff has lectured at some of the top universities in the world, including Yale, Cornell University Columbia University and London Business School. He has won some of the ad world's most prestigious awards and presented at some of the industry's largest conferences. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

Meet Neda, Dr. Bertrhude, Jeff, and Kelly. This panel of experts is here to show us how to leverage modern media to scale your impact. It's time to invest + fuel + activate around cause areas through the power of media. Influence is currency. Connection is currency. Activation is currency. Embrace the tension and release control of your message. Tune in to remember the transformative power of your story and get ready to activate around it. 

Welcome back to BizQuik! In this week's episode, Julie discusses author Jeff Rosenblum's clean and simple business concept: “Ladder Up to the Mission.” “Ladder Up” is the process of aligning activities and decisions in your business with the overarching mission and purpose of your business.   Themes: Goals. Values. Prioritizing clients. Eliminating friction.    Support our show by visiting our Patreon page (https://www.patreon.com/BizQuik)   Shout out to FeedSpot (https://blog.feedspot.com/small_business_podcasts/) - The internet's largest human curated database of blogs and podcasts.   Need some help with customer service or social media management?  Check out Certivium (https://www.certivium.com/)   Find out everything you want to know about us and our businesses on our website SBPACE.com.  You can also find us on the following social media platforms:   Facebook (SB PACE) Instagram (@sb.pace) LinkedIn (@sb-pace) TikTok (@sb.pace) YouTube  (SB PACE)   If you like our intro, hit up Pat Hilton on Instagram (@pathiltonlive)   You can buy our book, Seriously?  Now What?!  A Small Business Guide to Disaster Preparedness, on Amazon.   BizQuik is a Traxler-Harris production. #Podcast #entrepreneurship #startup #businessowners #businesscoach 

People are looking for more from brands than interruptions and superficial messages. They are looking for brands to move people's lives forward, one small step at a time. Everybody wakes up in the morning wanting one thing: they want to be better than they were the day before. It's at the heart of the human experience. So when brands seek to empower people, they are drafting off of millions of years of evolution. This week, episode 160 of The Digital Agency Growth Podcast with Jeff Rosenblum is about agency growth and culture over 20 years! Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Jeff Rosenblum share the importance of redefining advertising. We also discuss actionable steps you can take right now to find leverage all along the customer journey to connect and convert with your marketing beyond paid advertising. Jeff Rosenblum is a Co-founder of Questus, a digital advertising agency that has worked with many of the world's most influential brands, including Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, and Verizon. Jeff is the author of Exponential, which discusses how to transform brands through empowerment over interruptions. He is also the creator of a documentary about the advertising revolution called The Naked Brand and the groundbreaking book Friction, which explained how passion brands are built. Jeff has lectured at some of the top universities in the world, including Yale, Cornell, Columbia, and London Business School. He has won some of the ad world's most prestigious awards and presented at many of the industry's largest conferences.In this episode, Dan and Jeff Rosenblum discuss the following:Building an agency over the course of 20 years.Why everything revolves around culture and how that can serve your agencyThe importance of risk in building an agency.Using empowerment instead of an interruption to transform brands.Figure out what people are looking for. Identify their unmet needs both emotionally and functionally. Then create content that moves them down the funnel.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!CONNECT WITH JEFF ROSENBLUM:LinkedInTwitterInstagramQuestusCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Who by Geoff Smart (Amazon)Friction by Jeff Rosenblum (Amazon)Exponential by Jeff Rosenblum (Amazon)

Jeff Rosenblum discusses his book "Exponential" and how to transform your brand by empowering instead of interrupting. Jeff is co-founder of Questus, a digital advertising agency that has worked with many of the world's most influential brands, like American Express, Apple, Disney, Starbucks, and many more. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

Meet Jeff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla!

Welcome to an episode with one of the leading innovators in digital marketing, Jeff Rosenblum. In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.  We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.  Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time. Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences. Get Jeff's book here:  Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jeff Rosenblum is a cofounder of Questus, a digital advertising agency that has worked with many of the world's most influential brands, including American Express, Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham and Verizon. Jeff created a groundbreaking documentary about the advertising revolution called The Naked Brand and the book Friction which explained how passion brands are built. Jeff has lectured at some of the top universities in the world, including Yale, Cornell, Columbia, and the London Business School. He has won some of advertising's most prestigious awards and presented at many of the industry's largest conferences.

Jeff Rosenblum,  author, and co-founder of digital advertising agency Questus, shares insights from his newest book: Exponential: Transform Your Brand By Empowering Instead of Interrupting.  Learn how today's most iconic brands achieve massive growth by focusing on meaningful customer engagement. 

Welcome to the The Voice of Retail , I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.Jeff Rosenblum launched and leads one of the most innovative brand agencies in the world: Questus.In this episode one of the world's top advertising executives tells us how iconic brands win new customers and build armies of evangelists, and guides us through to the other side with his new book Exponential: Transform Your Brand by Empowering Instead of InterruptingJeff tells that great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people's lives forward.Thanks for tuning into this special episode of The Voice of Retail.  If you haven't already, be sure and click subscribe on your favourite podcast platform so new episodes will land automatically twice a week, and check out my other retail industry media properties; the Remarkable Retail podcast, the Conversations with CommerceNext podcast, and the Food Professor podcast.  Last but not least, if you are into BBQ, check out my all new YouTube barbecue show, Last Request Barbeque, with new episodes each and every week!I'm your host Michael LeBlanc, President of M.E. LeBlanc & Company & Maven Media, and if you're looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!  Have a safe week everyone!About JeffJeff Rosenblum is an advertising agency founder, documentary filmmaker and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.He is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more.Jeff was the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It revealed the surprising story about the industry's ability to create breakthrough brands by empowering consumers. In his free time, Jeff is addicted to learning new skills, including telemark skiing, fly fishing, kite surfing, screen writing and funk guitar. His guitar instructor summarizes these efforts best, describing his playing as “mediocre, at best.”When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as an Advisory Board for Special Spectators. He and his family built a school in a remote village in Nepal while working with the BuildOn organization. He lives in New York City with his wife and two kids, who are much cooler and better looking then he is.   About MichaelMichael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail's prestigious Top 100 Global Retail Influencers for a second year in  2022.Michael is also the producer and host of a network of leading podcasts, including Canada's top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

Big businesses love traditional interruptive marketing. Commercials, mail campaigns, and telemarketing have long been the ways to reach customers. But do these techniques work in a digital world? Not necessarily. My guest this week is here to challenge the traditional way of advertising and explain how you can set your small business apart. My guest this week is Jeff Rosenblum. Jeff is a founding partner... Read More The post Pivoting from Traditional Marketing: Jeff Rosenblum appeared first on Healy Success Solutions.

In this episode of “Keen On”, Andrew is joined by Jeff Rosenblum, the author of “Exponential: Transform Your Brand by Empowering Instead of Interrupting”. Jeff Rosenblum is the Founding Partner and Chief Strategy Officer of Questus, a leading digital advertising agency. He is also a documentary filmmaker, author, public speaker, and noted disruptor in the world of marketing and advertising. Visit our website: https://lithub.com/story-type/keen-on/ Email Andrew: a.keen@me.com Watch the show live on Twitter: https://twitter.com/ajkeen Watch the show live on LinkedIn: https://www.linkedin.com/in/ankeen/ Watch the show live on Facebook: https://www.facebook.com/lithub Watch the show on YouTube: https://www.youtube.com/c/LiteraryHub/videos Subscribe to Andrew's newsletter: https://andrew2ec.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Frankie Boyer is an award winning talk show host that empowers listeners to live healthy vibrant lives http://www.frankieboyer.comGuests:Jeff Rosenblum is a cofounder of Questus, a digital advertising agency that has worked with such iconic brands as American Express, Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham and Verizon. Jeff created a groundbreaking documentary about the advertising revolution called The Naked Brand and the book Friction which explained how passion brands are built. https://www.questus.com/exponentialGuy Arcuri is a speaker, a teacher and a voiceover artist. His upcoming book, Toxic Mothers: A Son's Guide to Healing and Moving On, cameout of his work mentoring other men who grew up with difficult mothers. The book contains easily applied healing methods. To write it, Guy read and synthesized dozens of articles written by psychologists and academic researchers. His goal is to help other men like himself heal and enjoy lives of respect, dignity, love, and compassion. https://www.guyarcuri.com/

Jeff Rosenblum is the co-founder of the agency Questus and has seen the evolution of advertising. In his most recent book, EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting, he reveals the secrets of how iconic brands win new customers and build armies of evangelists.For a long time, advertising has bombarded consumers and interrupted them with 'clever' ads through 30-second spots.However, this no longer works; the modern consumer sees right through that. That's why 80% of Super Bowl ads dont work.Today's advertisement is all about meaningful storytelling that inspires audiences, enriches communities, and energizes people. It's about creating content that answers people's questions.This new way of marketing creates brand evangelists who are 12 times more trusted as ads. The more evangelists you have, the fewer ads you need.In this episode, Tyler and Jeff show how brands can move away from interruptions to meaningful content that empowers people and drives exponential growth.Key Takeaways- Transforming your brand by empowering, not interrupting (00:00)- How to create brand evangelist and why it matters (05:08)- Why 80% of Super Bowl ads don't work (06:32)- Answering people's questions through advertising (08:21)- Brands are defined by behavior- how to communicate your behavior (10:03)- How company culture impacts marketing (11:55)- Marketing is all about value exchange (17:22)- Customer service is the new advertising (18:50)Additional Resources Learn more about Jeff and Questus Order Exponential Book Here  -------You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

Jeff Rosenblum is the co-founder of the agency Questus and has seen the evolution of advertising. In his most recent book, EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting, he reveals the secrets of how iconic brands win new customers and build armies of evangelists.For a long time, advertising has bombarded consumers and interrupted them with 'clever' ads through 30-second spots.However, this no longer works; the modern consumer sees right through that. That's why 80% of Super Bowl ads dont work.Today's advertisement is all about meaningful storytelling that inspires audiences, enriches communities, and energizes people. It's about creating content that answers people's questions.This new way of marketing creates brand evangelists who are 12 times more trusted as ads. The more evangelists you have, the fewer ads you need.In this episode, Tyler and Jeff show how brands can move away from interruptions to meaningful content that empowers people and drives exponential growth.Key Takeaways- Transforming your brand by empowering, not interrupting (00:00)- How to create brand evangelist and why it matters (05:08)- Why 80% of Super Bowl ads don't work (06:32)- Answering people's questions through advertising (08:21)- Brands are defined by behavior- how to communicate your behavior (10:03)- How company culture impacts marketing (11:55)- Marketing is all about value exchange (17:22)- Customer service is the new advertising (18:50)Additional Resources Learn more about Jeff and Questus Order Exponential Book Here  -------You can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

The world is starting not to make sense, and chaos seems to be brewing on the horizon. Are Democrats seeing the writing on the walls? The latest hail Mary pass from the Left is basically “fear porn.” Joy Behar on "The View" said, “If the Republicans are back in power… they will destroy us,” and you have Rep. Eric Swalwell saying, “[Republicans] never peacefully concede power again.” Why are they both using “fear porn” to motivate followers to vote Democrat? Sen. Rand Paul sent a WARNING to Americans that “it's only going to get worse” when it comes to inflation. Oil prices are predicted to soar in 2022, and Goldman Sachs is predicting an increase to $100 per barrel. Is this administration even paying attention to what matters? Texas has been the beacon of freedom, but a new contender is rising. Ron DeSantis is making Florida into America's new Texas. Jeff Rosenblum, author, joins to discuss his latest book, “Exponential,” and how can a business in 2022 thrive by empowering instead of interrupting. Today's Sponsors: Now more than ever, you have to take control of your health and your family's health. Go to http://ZSTACKLIFE.com/CHAD and enter the promo code CHAD to get 5% off your first order. Go to http://HomeTitleLock.com and register your address to see if you're already a victim. And enter RADIO for your 60-day money-back guarantee. Genucel's calendula flower base was formulated by a pharmacist to deliver scientifically researched ingredients to the areas you want the most! Just go to http://LoveGenucel.com/WATCHCHAD, and save OVER 60% on Genucel's Most Popular Package! And your Genucel Most Popular Package order includes the Genucel Revitalizing Night Repair Crème FREE at checkout! Learn more about your ad choices. Visit megaphone.fm/adchoices

Hey CX Nation,In episode #153 of The CXChronicles Podcast we welcomed Jeff Rosenblum, Founding Partner of Questus based in New York City. Jeff Rosenblum is an advertising agency founder, documentary filmmaker and an admitted pain in the ass (his words, not ours). He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising.He is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more.Jeff and Adrian also chat through The Four CX Pillars: Team,  Tools, Process & Feedback to share some of the tips & tricks that have worked for Questus as they've built & grown their business & team across the world.**Episode #153 Highlight Reel:**1. Why prioritizing team building & finding awesome people first led to success for Questus 2.  How Questus started attracting world known brands as they grew their business3.  Focusing on culture & putting people in the position to do their best work4.  How great entrepreneurs eventually need to learn how to say no to opportunities  5.  What positive customer feedback about your team says about your businessHuge thanks to Jeff for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the digital marketing & advertising space into the future.Click here to learn more about Jeff RosenblumClick here to learn more about QuestusIf you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review. This is the easiest way that we can find new listeners, guests and future CX'ers & Customer Success professionals to tune into our weekly customer focused business leader show. Be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" on Amazon & check out the CXChronicles Youtube channel for videos of all of our episodes, they're actually starting to stack up! Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your team make customer happiness a habit!Support the show (https://cxchronicles.com/)

Glenn shares some good news regarding companies and states fighting back against BlackRock, the Great Reset, and the takeover of our banks. Founder and president of the Brownstone Institute Jeffrey Tucker joins Glenn to discuss the infamous lab leak, Dr. Fauci, and how we missed it. American Greatness senior contributor Julie Kelly joins to discuss how Democrats are using the Capitol riot to target political enemies, not actual threats. Author and co-founder of Questus Jeff Rosenblum joins Glenn to discuss his new book, “Exponential: Transform Your Brand by Empowering Instead of Interrupting,” and how businesses and consumers are navigating the current political storm. Learn more about your ad choices. Visit megaphone.fm/adchoices

Founder and president of the Brownstone Institute Jeffrey Tucker joins Glenn to discuss the infamous lab leak, Dr. Fauci, and how we missed it. American Greatness senior contributor Julie Kelly joins to discuss how Democrats are using the Capitol riot to target political enemies, not actual threats. Author and co-founder of Questus Jeff Rosenblum joins Glenn to discuss his new book, “Exponential: Transform Your Brand by Empowering Instead of Interrupting,” and how businesses and consumers are navigating the current political storm. Learn more about your ad choices. Visit megaphone.fm/adchoices

In my interview with author and entrepreneur Jeff Rosenblum about his new book "Exponential: Transform Your Brand by Empowering Instead of Interrupting," he explains that your brand is your most important asset and states that one of the keys to his success is sharing his story with influencers in the marketing and technology industries. In his book, he talks about Intentional Sales, a collaborative process that methodically gets team members aligned.  and  how to prepare for exponential growth.

This episode features Jeff Rosenblum, an advertising agency founder, and documentary filmmaker. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting, and interactive advertising. As the Founding Partner of Questus, a digital marketing agency, he worked with some of the world's most influential brands, including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more.

For decades, companies built brands by interrupting customers. It was the 30-second ads that interrupted a person's TV watching, the banner ad that interrupted their internet browsing, or the commercial that interrupted their streaming show.  But those days are over, says Jeff Rosenblum, co-founder of Questus. Companies need to move towards empowering their customers instead of interrupting them.  Rosenblum admits that interrupting can be effective at building brands, but that doesn't mean customers appreciate being interrupted. When talking with friends or family, an interruption is one of the most annoying ways to communicate—and that annoyance extends to interrupting brands. Younger customers especially are moving away from interruptions by paying for services to remove ads or simply checking out when a traditional commercial airs.   Empowering customers means providing them with resources and information and building relationships with them. Rosenblum says the goal should be to create content that is so valuable that people go out of their way to consume it and share it with others. Empowered prospects turn into customers, and empowered customers turn into brand evangelists.  Instead of relying on emotional messages, brands need to focus on functional messaging. Consumers make purchase decisions the same way as businesses—by focusing on ROI. Although they might not consciously realize they are doing it, consumers consider the best way to use their time and money. They need to know the features and functions of a product to make the best decision. Rosenblum says that brands that can put that functional messaging right in front of potential customers will convert people. Modern customers are in control and don't want to be interrupted.They want personalized content and will move on from insufficient information. Instead of simply pushing mass messages at customers, brands need to understand their needs and provide them with the resources to make empowered decisions.  Empowering customers with functional information and strong relationships helps them make confident buying decisions and creates loyal customers for the long term.  Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future. For regular updates on customer experience, sign up for her weekly newsletter here.  Join the new Customer Experience Community here.

Welcome to Strategy Skills episode 202, an episode with one of the leading innovators in digital marketing, Jeff Rosenblum. In this episode, Jeff speaks about effective marketing and advertising that both informs and inspires. He shares how businesses can help customers feel empowered to solve their problems and create a better customer experience.  We will learn why businesses that embrace empowerment, transparency, and authenticity are essential in today's marketing world.  Jeff Rosenblum is an author, a documentary filmmaker, and an advertising agency founder. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize dozens of industries. Jeff is the co-writer and director of a groundbreaking documentary about the advertising industry's future, The Naked Brand. It reveals the surprising story about corporations' ability to improve the world, one small step at a time. Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands, including American Express, Apple, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, The New York Times, Suzuki Motorcycles, The NFL, The Wall Street Journal, Universal Orlando, Verizon and more. When he's not driving his team and his clients crazy, Jeff is on an Advisory Board for the Make-A-Wish Foundation as well as Special Spectators. Jeff and his family built a school in a remote village in Nepal while working with the BuildOn organization. Despite barely graduating college, he has lectured at some of the world's top universities and presented at some of the marketing industry's most influential conferences. Get Jeff's book here:  Exponential: Transform Your Brand by Empowering Instead of Interrupting. Jeff Rosenblum: https://amzn.to/3EmxAr5 Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Jeff Rosenblum is a co founder of Questus, a digital advertising agency that has worked with many of the world's most influential brands, including American Express, Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham and Verizon. Jeff created a groundbreaking documentary about the advertising revolution called The Naked Brand and the book Friction which explained how passion brands are built.   Jeff has lectured at some of the top universities in the world, including Yale, Cornell, Columbia, and the London Business School. He has won some of advertising's most prestigious awards, and presented at many of the industry's largest conferences.   Questions   Could you share with us a little bit about your journey? Your Book Exponential, could you tell us a little bit about what the book is about? Who is the book geared towards helping and what do you mean by empowering? And what do you mean by interrupting? What does empowerment really mean in practical steps or practical implementation? When you say you employ your team members, what does that look like? Could you give us maybe one or two examples? How do factors like culture and transparency help companies to build exponential growth? You mentioned that there are multiple channels that exist nowadays. Let's say a brand is looking to be present on all channels, but they just don't have the resources to be active on all channels. What would your recommendation be to them? Could you share with our listeners what is the one online resource, tool, website or app that you absolutely cannot live without in your business? Could you also share with our listeners maybe one or two books that have had the biggest impact on you? It could be a book that you read a very long time ago, or even one that you read recently. But it definitely has left an impressionable mark on you. What's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. Where can listeners find you online if they wanted to follow your journey or even to get in contact with you? Do you have a quote or saying that during times of adversity or challenge, you'll tend to revert to this quote; it kind of helps to get you refocused or get you back on track if for any reason you get derailed.   Highlights   Jeff's Journey   Jeff shared that he took a pretty unique path to where he's at, he didn't necessarily go to some of the finest educational institutions in the world, he was a pretty crappy college student, to be honest with you. And when he graduated school, he had to beg his way into an internship at a research company and they gave him a three month shot and he applied a philosophy that he continued to apply every single day now three decades later, which is “First one in, last one out, every day.” First one in, last one out.   So eventually, that internship turned into a full time job and this was around the birth of the internet. And as a researcher, his job was to collect data and they had very traditional ways of collecting that data, it was through the mail and through the mall surveys and phone surveys, in focus groups. And his job was to figure out how he can collect the highest quality data possible at the lowest price. And then when the internet came along, he had this crazy idea, which was why can't we start collecting all of that data through the internet, which seems grossly obvious now. But really, nobody was doing it at that time, or very few people were doing it at that time.   So, he was lucky enough to be one of the few people pioneering the field of internet research. So, he's still like a 25 year old zit faced kid, and next thing you know, he's got Microsoft, Netscape, Sun Microsystems, Walt Disney, Levi Strauss, all as his clients, because he was one of the very few people who knew how to collect data via the internet. But what was interesting is they didn't just want data, what they wanted was to understand the implications of the internet for their business. And what he quickly realized is that everything about business strategy was about to be revolutionized. And perhaps even more importantly, from his point of view, everything about advertising was about was about to go through a complete and total revolution.   So at that point, he realized he no longer wanted to simply collect the data and tell brands what to do with the Internet, what he wanted to do is actually do something about it, he wanted to blend the world of data and creativity under one roof and create the next generation of advertising agency. So, his college roommate was a world class artist, he had art gallery openings, celebrities, like Johnny Depp were buying his paintings and he had shifted a lot of his focus into the world of digital design. So the whole idea was to take a team of outsiders, him (Jeff) from the data and analytics background, ‘he' from the creative background, and start an agency that's focused less on interrupting people through traditional media and more about empowering people through digital media.   Jeff's Book Exponential: Transform Your Brand by Empowering Instead of Interrupting – What the Book is About – Who is the Book Geared Towards Helping   Me: Amazing. So, you really got into it. And you've been in it even before a lot of the organizations that are currently trying to tap into that feature, have been into it. Now you have a new book, Jeff. That's the things that really, really sparked my interest, your book and it is entitled, Exponential. I love the name. So, could you tell us a little bit about that book? I know subtitle for the book is Transform Your Brand by Empowering Instead of Interrupting. Could you tell us a little bit about what the book is about? Who is the book geared towards helping and what do you mean by empowering? And what do you mean by interrupting?   Jeff shared that he's always been fascinated by brands that absolutely dominate the competition, brands that grow exponentially in size, in influence, in financial performance. Brands like Warby Parker and Sweetgreen, and Apple, and Google, and Amazon. So, really what he's done is focused in on how advertising has gone through a revolution and we can no longer rely upon interruptions, meaning buying 30 seconds spots on TV ads, buying full page print ads in magazines, buying pop up ads, and banner ads, in pre rolls.   All of those tools are fine, there's nothing wrong with them, the data and the mathematic show that they work. And as an agency, they leverage the hell out of those techniques, those are very powerful techniques.   But what they drive are good results, they don't drive exponential results and what they realized is brands that move beyond just interrupting and expand into empowering people, improving their lives one small step at a time, giving them the content and the tools to move their lives forward, those are the brands that drive the exponential results. So, that's what the book is about is how data and creativity, how content and technology can be used to empower an audience and dominate the competition.   What Does Empowerment Mean in Practical Steps or Practical Implementation   Me: Now, you also have in the book that empowerment drives exponential bottom line results. For a business, empowerment, it embodies a lot of different things and I would just like for you to break down to our listeners, what does empowerment really mean in practical steps or practical implementation? When you say you empower your team members, what does that look like? Could you give us maybe one or two examples?   Jeff stated that that's a great question. Because empowerment really comes in two sides of the equation, how do you empower your customers in your target audience? How do you give them the content and the tools to make sure that they're getting more out of the products and the services that you create?   But also to the question, empowerment comes in the form of culture, how do we help people on our teams do the best work possible? And he thinks a lot of people have confused culture to mean fun. In Silicon Valley, where their headquarters are out in San Francisco, there was the trend of foosball tables and ping pong tables and bars and right in the office and there's nothing wrong with those ideas. Having music and some beers and some games is certainly fun. But that's not culture. And that's not empowerment.   And what they've realized is great culture is really just about putting people in position to do their best work, that's what people want. If you hire the right people on your team, what they really care about is how can they advance their career as effectively as possible? How can they advance their entire team as effectively as possible? So, great culture is really about giving people those tools, giving people the tools to do their best work.   Me: Amazing. So, we're giving our employees the tools to ensure that they're doing their best to work.   How Factors Like Culture and Transparency Help Companies Build Exponential Growth   Me: Now, you spoke a little bit about culture, and you made reference to the fact that a lot of organizations mistake the whole process of culture as being fun and as you said, pool tables and lots of other things that they may attach to the whole vibe of culture. How do factors like culture and transparency help companies to build exponential growth?   Jeff shared that the world is just much more complicated than it's ever been before, at one point you could get by by having some really good TV ads to drive awareness and interest and then you can have a good retail store with some good retail staff members to turn those people who are interested into customers. But the world just really exploded. Now, you don't have just those two critical channels and maybe a couple other channels, the world has literally dozens and dozens of channels where you need to not only communicate with your audience, but actually transact with your audience.   So think about Facebook, Instagram, Twitter, LinkedIn, TikTok, your desktop website, your mobile website, your mobile apps, your retail stores, which should be connected to all those digital touch points, as well as all those traditional tools like TV, radio and print, and that's just a few. By the time we're done with this podcast, there's going to be three or four emerging new, great tools and channels.   So, for brands to really succeed, they need to be able to break down the silos that exist internally. You can't just have great creativity sitting in one silo to create a great 30 second spot. And then great salespeople in another silo who are converting folks.   You need technology and creativity and data and analytics, and project management and finance, all to work together seamlessly. And the only way to do that is build great culture, which is based upon safety of communication, which is built upon process with communication, which is built upon tools for communication, ultimately, breaking down those silos that exist, recognizing that the world is just so much more complex than it's ever been before.   And the target audience is more demanding than it's ever been before because although things get really complex in the way that we want to tell our brand story, in the ways that we can tell our brand story, the target audience ultimately, really wants simplicity, they will not stand for any friction in that purchase journey.   Recommendations for a Brand to be Active on Multiple Channels   Me: Now, you mentioned that there are multiple channels that exist nowadays. Let's say a brand is looking to be present on all channels, but they just don't have the resources to be active on all channels. What would your recommendation be to them? Because I find that a lot of brands are everywhere, but they're not responsive everywhere and of course, that will impact the whole journey if it is I'm trying to get in touch with you and it's just a dead end.   Jeff shared that that is a really great question. And that is the question that all marketers are going to be faced with in perpetuity. And it's why we also see this addiction to TV in other traditional forms of advertising, because it's just so much easier to say, “Look, all we need to do is be great at TV, and then maybe great at retail, and we're done.” But that's not consistent with the way that people shop nowadays, the way people conduct research, the way they interact with brands and obviously, much more so with a younger audience.   So to answer your question, it really does come back to that culture question, which is, are you breaking down silos so that you can communicate internally, share the data that you have internally, and ultimately, leverage the channels that are most effective for you.   So, the beautiful part of everything that we're doing right now is we've got more data than ever before, unprecedented and unparalleled levels of data.   The problem with data is you can really have information overload, you can really have paralysis by analysis.   So the key is to really streamline your data down to the key performance indicators, there's probably only one, two or three really critical KPIs that you need to track and through that have honest conversations about where you want to be and what's most important for your brand and your target audience.   There's really no reason to be mediocre at Facebook, mediocre at Instagram, mediocre at Twitter, mediocre at LinkedIn, when you can be really great at one or two of those channels.   So data is going to be the answer and understanding that target audience from not just a data standpoint, but also a qualitative standpoint so you understand what is your target audience really value and then couple that with the data to show what's driving your business results.   App, Website or Tool that Jeff Absolutely Can't Live Without in His Business   When asked about an online resource that he cannot live without, Jeff shared that he doesn't know if he has one. But he'll tell you he thinks the key to their success is based upon a few things and one of them is education, they really preach collaboration, celebration in education.   So, he thinks the apps that enable them to get educated are probably the most important. And there are just a few content sources that he thinks are really powerful. He's just a huge believer in reading the Wall Street Journal from cover to cover every single day, particularly in the world of advertising, where it's too easy for us to get caught up in Ad age, in Ad week and other stuff that really just talks about their own industry.   But he thinks as advertisers and marketers for them to be most effective, they need to step back and look at the overall business experience and the overall business strategy because that's what marketing really is. So, he thinks reading the Wall Street Journal cover to cover is one of the most important things that anybody can do. But there's also some great newsletters out there, he's a huge believer in Allen Murray, from Time Inc., from Fortune, he has a world class, daily newsletter. But he thinks for anyone who's listening, you got to find two or three resources that you can go to, not occasionally, but virtually every single day so you can watch how these stories unfold and how these trends and metrics unfold. But you can never be too educated in a world that's as dynamic as it is today.   Books that Have Had the Biggest Impact on Jeff   When asked about books that have had an impact, Jeff shared that that's also a great question. He's a pretty voracious reader, if he's honest with business books, he very often will just hammer the first three chapters and find that books often get redundant so he doesn't make it all the way through. And that's one of the things they tried to do with Exponential, is treat it like the layers of an onion and make a key point, but have every chapter deal with a new topic as it relates to leveraging the consumer journey or leveraging culture so that the book continues to unfold.   And he thinks a couple of books that have been really influential for him is one of them, which was written by Bill Walsh, posthumously, meaning after he passed away, his family took his notes and the name of the book is, The Score Takes Care of Itself: My Philosophy of Leadership. And he's one of the greatest football coaches ever; he was the single greatest coach ever until Bill Belichick came along. And his idea was really based upon the concept of putting the ball where the other team isn't, which really is a great business strategy, meaning don't follow what everybody else is doing, find that whitespace and let that dictate where your business strategy goes.   But the bigger thing about The Score Takes Care of Itself that you can get from the title is, he really focused in on culture and when he first took over the 40 Niners, before he won a bunch of Super Bowls, he was focused on all these little things like how do secretaries answer the phone? And everyone was like, “What are you doing your football coach? And why are you worried about how people answer the phone, that has nothing to do with what we're trying to accomplish here.” And he almost didn't make it, they almost fired him. But his point was like, “We're going to take care of all the little things, we're going to take care of the culture. And when we do that, per the title, the score will take care of itself.” And that's just an absolutely amazing book.   Another great book is a Who: The A Method for Hiring by Geoff Smart, which has been really influential for him. And really what he gets down to is this point about culture. But culture really starts with one thing, which is hiring the absolute best human beings possible.   You can't really build culture, unless you first build a team of A+ players. And the point of the book is, if you want to get A+ players, there's a process that you can follow, it's not just a goal, it's not just a philosophy, there's a methodical process that can be used to find those A+ players. And to be honest with you, they don't always nail the process and you can never be too process oriented for things like that. But it was a real game changer for them in regard to how they approach recruiting and bringing on world class talent.    What Jeff is Really Excited About Now!   When asked what is one thing that he's really excited about, Jeff stated that that's a great question. There's probably two things, the obvious and maybe the less obvious, but much more important, which is, from a business standpoint, this idea of marrying together data and creativity, this idea of building brands through empowerment, instead of interruptions, they started their agency 23 years ago based upon this principle, and now the whole world, the whole business world is really waking up to this is it, this is the model, this is how great brands are going to be built now and in perpetuity. In a lot of ways COVID didn't change business, he thinks in a lot of ways COVID expedited business and advanced it about seven years forward.   So one of the really exciting things for them is that tons of amazing brands are reaching out to them and they're in conversations with some of the biggest and the best brands in the world who are really excited about this concept of looking at the entire consumer journey, creating content and tools and empower people rather than just building brands through interruptions. But really, the less obvious, and perhaps even more exciting thing is, as their business grows and they take advantage of these opportunities, the exposure on getting to world class team members and the opportunities they're creating for their team members is probably the most rewarding and exciting experience he's ever had in business, just watching young folks on their team take on bigger challenges, get promotions, do some of the best work he's ever seen in his career, fundamentally and completely outperform him in every way, shape, or form, and then recruiting in new incredible team members who are starting that journey also, that to him is so incredibly rewarding, fulfilling and exciting.    Where Can We Find Jeff Online   Website – https://www.questus.com Instagram - @thejeffrosenblum Twitter - @JRQuestus   Quote or Saying that During Times of Adversity Jeff Uses   When asked about a quote or saying that he tends to revert to, Jeff shared that that's a great question. But no, not really, he doesn't think there's any quote that he rely upon that becomes a mantra for life in general. It's, “If it's worth doing, it's worth overdoing.”   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Exponential: Transform Your Brand by Empowering Instead of Interrupting by Jeff Rosenblum The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh Who: The A Method for Hiring by Geoff Smart   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

In Episode 36, the ladies discuss building creative eco-systems. Folks like Issa Rae, Nipsey Hussle, and many others have laid out the blueprint. How can you create a system that supports your creative entrepreneurship? Listen to find out.  Life Hack: Clubhouse  In Our Words: Books/Articles/Resources that have helped our thinking on this.  G: Resonate by Alex Wolf, Friction by Jeff Rosenblum and Jordan Berg, Issa Rae’s map, my frameworks for clients Give Me a Caption:  A: “But what if I, what if I trip?/What if I, what if I fall?/Then am I the monster?, Monster by Shawn Mendes and Justin Bieber G: “If I said I had to leave you, What would you do?” Mango by KAMAUU ft. Adeline Remember to rate and subscribe to the podcast! Join the conversation online by mentioning @eighty2ninety6 on Twitter or Instagram or by using the hashtag #EightyTwoNinetySix 

In this episode, Scott Peltin talks with serial entrepreneur and high performance culture-builder, Jeff Rosenblum. Listen as Jeff shares his mindset around creating habits by focusing on the benefits he seeks and identifying the choices he can make to achieve them.  He shares several fascinating examples of using this approach to tackle challenges including:_challenging his fears through his workouts (1:38)._overcoming Guillain-Barre' Syndrome in part by focusing on giving energy to his caregivers(8:33)._using his recovery period to reinvent himself (15:20).

How do you enjoy vibrant, lifelong health? For Jeff Rosenblum, the answer is simple: eat plants. As a trainer, Jeff always believed he was eating a healthy diet -- until he got some disappointing numbers from his doctor. Rather than go on medications and experience unpleasant side effects, Jeff decided to make some lifestyle changes. Now, he's helping others do the same! About Jeff Jeff Rosenblum, BS, is an ACE-Certified Personal Trainer, eCornell-Certified Plant-Based Nutrition Consultant, and president of Posture Plus Fitness in Atlanta, Georgia, providing in-home or on-location health screening, fitness assessment, exercise program development, and personal training in a one-on-one setting, and also offers group presentations and plant-based nutrition consulting. He is the author of Eat Abundantly, Live Vibrantly: The No-Frills Guide to Plant-Based Nutrition and host of Vegan Stories Podcast. Find Jeff on the Web Website: https://postureplusfitness.com/ Podcast: https://anchor.fm/veganstoriespodcast Hungry for more plant-based nerdity and industry insights? Subscribe to the Modern Health Nerd for weekly updates: https://www.modernhealthnerd.com/news --- Support this podcast: https://anchor.fm/the-modern-health-nerd/support

How I reversed my high cholesterol, high blood-sugar, and high triglycerides with a whole-food, plant-based, vegan lifestyle! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/veganstoriespodcast/message Support this podcast: https://anchor.fm/veganstoriespodcast/support

En este nuevo episodio de Thoughts. Un podcast de OMD, Anabel Varela, Directora de Estretegia, Innovación y Marca de OMD hablará de "Friction" un libro de Jeff Rosenblum y Jordan Berg, que hace una reflexión sobre como las marcas deben relacionarse con las personas. Ayuda a entender cómo debe ser una marca innovadora. Aporta herramientas para generar ideas diferentes, para sacar el máximo rendimiento a las tecnologías y para centrarse más en los comportamientos que en los mensajes. Una lectura apasionante que aporta una visión transgresora del marketing y la publicidad.

“Se está generando una fuerte fricción con la publicidad como lo hacemos hoy, la industria de la mercadotecnia debe remplazar EL ALCANCE Y FRECUENCIA por ALCANCE Y EMPATÍA” Lo pondré literal para un mejor impacto: “Digital has fundamentally changed the way thar human beings interact whit the world’s response to this world-changing technology? POP-UP ADS. MOTHERFUCKING POP-UP ADS. “Una experiencia de marca sin publicidad que construya presencia... es como construir una tienda de dulces en el desierto. La publicidad debe seguir en la ecuación pero no puede contar la historia de la marca completa... esa se debe vivir” “Una marca “TRANSACCIONAL” ofrece el producto correcto, a un precio razonable o justo, esto es Racional!! En cambio una marca “EMOCIONAL” genera relaciones irracionales! Lo que genera un entusiasmo irrancional, un precio irracional y los competidores ni siquiera son considerados” “Los consumidores quieren más que solo productos, quieren experiencias...pero no experiencias que los diviertan o que entretengan, requieren algo que verdaderamente agregue valor y mueva su vida hacia adelante, un pequeño paso a la vez”. #FrictionBook

Jeff Rosenblum, founding partner of digital marketing agency Questus, has a unique perspective on the industry. His agency’s fortunes rose in the Dot-Com Era. But they survived the crash and came out stronger on the other side with lessons learned that guide their work to this day with companies like Apple, Suzuki, General Mills, and more. He knows that most companies waste the vast majority of their marketing dollars as they try to make something stick.

Watching TV used to mean watching commercials. But today, we’re either bingeing on commercial-free platforms like Netflix and Amazon or turning to our smartphones when the commercials play. Research shows that 89% of TV ads are ignored today. So what does this mean for the brands who can no longer interrupt us with their messaging?

Jeff Rosenblum, dvertising agency founder, documentary filmmaker and Amazon best seller, joins Joe and Tom to talk about branding.  Jeff is the Founding Partner of Questus, a digital marketing agency that has worked with some of the world's most influential brands including American Express, Bloomberg, Capital One, Discovery Channel, Disney, Driscoll's, General Mills, Ford, ESPN, Suzuki Motorcycles, The NFL, Universal Orlando, Verizon and more. Jeff was also the co-writer and director of a groundbreaking documentary about the future of the advertising industry, The Naked Brand. It revealed the surprising story about the industry's ability to create breakthrough brands by empowering consumers.  Jeff talks gives tips on how to create a brand identity, how to market your company and tells the story behind his best selling book! You can follow Jeff on Twitter @JRQuestus The Facts   The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson

Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

Clients want content that inspire them to push themselves and do things that are irrational. This irrational behavior according to author of Friction: Passion Brands In The Age Of Disruption, Jeff Rosenblum, will create loyalty from your customers. If loyalty becomes the core of a big company where people trust each other, then disruption happens and an emotional connection between the customers take place. Jeff shares his stories of being a disruptor in the business world from the get go and his belief why brands are built and not bought.

Welcome to episode #584 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #584 - Host: Mitch Joel. Jeff Rosenblum is a marketing agency co-founder, author, documentary filmmaker and a person who likes to shake things up. Have you seen the documentary, The Naked Brand? If you have not: stop everything and watch it (it is awesome). Jeff was the co-writer and director of that film. More recently, he published his first book, Friction - Passion Brands In The Age of Disruption. It's not only a great read, but it is beautifully designed. If that were not enough, Jeff is also the founding partner of a marketing agency called, Questus. In the end, great brands tell great stories... and that's what helps to beat the competition. Enjoy the conversation...  Running time: 47:40. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jeff Rosenblum. Friction - Passion Brands In The Age of Disruption. The Naked Brand. Questus. Follow Jeff on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #584 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog disruption documentary facebook filmmaker friction google itunes j walter thompson jeff rosenblum jwt leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast passion brand questus social media storytelling the naked brand twitter wpp

Understanding why President Trump tweeted about transgenders in the military yesterday ...We are headed for single payer health care in America ...Ridiculous health standards set by Britain's health care system ...What President Trump wants from GOP senators today regarding health care reform ...When Glenn knew his company had a problem ...'Friction' author Jeff Rosenblum discusses the most powerful ways to transmit your message to a larger audience ...How some of the greatest songs of all time came into being.  The Glenn Beck Program with Glenn Beck, Pat Gray, Stu Burguiere and Jeff Fisher, Weekdays 9a–12pm ET on TheBlaze Radio Learn more about your ad choices. Visit megaphone.fm/adchoices

Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption. You'll take away key learnings from the book, which provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. While higher education spending on advertising is growing at a significant rate, Friction argues that a new approach is needed (but most brands don't realize the strategic underpinnings need to change). Great brands are no longer built through interruptive advertisements. Brands don't simply need clever messages or new, shiny technologies; they need a fundamental change in strategy.

Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption.You’ll take away key learnings from the book, which provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.While higher education spending on advertising is growing at a significant rate, Friction argues that a new approach is needed (but most brands don’t realize the strategic underpinnings need to change). Great brands are no longer built through interruptive advertisements. Brands don’t simply need clever messages or new, shiny technologies; they need a fundamental change in strategy.

The days of traditional advertising are quickly disappearing, so how do you get your name out there? Digital marketing expert Jeff Rosenblum joins us to share his secrets for making people passionate about your brand. Jeff is the founding partner of Questus, a digital marketing agency that has worked with some of the world’s most influential brands, including Apple, the Discovery Channel, Disney, the NFL and more. Also on the show, EntreLeader Andrew Hatfield talks about his million-dollar mistake and the lessons he learned from it. entreleadership.com/podcast Infusionsoft Marketing to Millennials Guide EntreLeadership Goal Tracker Summit 2018  

Jeff Rosenblum is an author, documentary filmmaker, and the founder of Questus, a digital marketing agency that has worked with some of the world's most influential brands including American Express, Apple, Bloomberg, and Capital One, just to name a few. Jeff is widely regarded as one of the leading innovators in the field of digital marketing. His latest book, Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy.  Jeff further explored these themes as the co-writer and director of a groundbreaking documentary, The Naked Brand, which speculates about the future of the advertising industry and argues that corporations have the opportunity to use their influence to save the planet. In this live discussion with IVY's co-founder, Beri Meric, Jeff discusses what it takes to become a ‘passion brand' and assess friction in every aspect of business and leadership. Please enjoy our conversation with Jeff Rosenblum.  -- This episode of the IVY Podcast is brought to you by Eight, maker of the Eight Smart Bed. The Eight Smart Bed is a four layer high-density foam mattress paired with a smart cover that goes on the mattress just like a fitted sheet. This nearly invisible technology layer has multiple sensors that measure the quality of your sleep and deliver a daily sleep report each morning through the Eight app. The Eight cover also has a bed warming feature that warms each side of the bed individually to accommodate different sleeping temperatures. And Eight connects to almost any wifi enabled device in your house. Coffee makers, blinds, smart lights, did we mention bed warming? IVY Podcast listeners get $100 off any mattress purchase by entering the promo code IVY at checkout — visit www.eightsleep.com/ivy to start sleeping smarter today!

Kathy Griffin goes ISIS, beheads President Trump in photo shoot, apologies...is it sincere? ...Hollywood Left are not amused, says Griffin went too far ...Is Kathy Griffin a legitimate threat to President Trump? ...President Trump tweets about ‘negative press covfefe,’ sends internet into frenzy... Secret Service is "on it" ...Like Glenn, Doc was visited by the secret service too ..."He outta be shot" ...Author Jeff Rosenblum, talks 'Friction: Passion Brands in the Age of Disruption'...What is a 'Passion' brand?... Islam to take over Christianity by 2050 ...Doc's favorite Muslim condones all radical violence in the name of Islam ...The history of 'death' since the invention of nuclear power ...Death by thyroid??? ...The women that don't like Doc Thompson ...More embarrassing news from the state of Ohio ...Governor Jerry Springer? ...Millennial slang The Glenn Beck Program with Glenn Beck, Pat Gray, Stu Burguiere and Jeff Fisher, Weekdays 9a–12pm ET on TheBlaze Radio Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Rosenblum and Tyler Jorgenson take a dive into why some brands are building massive momentum while others are struggling more than ever. www.FrictionTheBook.com is about the current advertising revolution and how brands that are focusing on loyalty and evangelism are winning while brands that are stuck in the interruption age are dying.  This was one of my favorite interviews to date and the book is beyond amazing. This is a MUST read for any entrepreneur, brand manager, marketer or executive who wants to stay relevant and focus on momentum.  Be more awesome - www.BizNinja.com 

Jeff Rosenblum and Tyler Jorgenson take a dive into why some brands are building massive momentum while others are struggling more than ever. www.FrictionTheBook.com is about the current advertising revolution and how brands that are focusing on loyalty and evangelism are winning while brands that are stuck in the interruption age are dying.  This was one of my favorite interviews to date and the book is beyond amazing. This is a MUST read for any entrepreneur, brand manager, marketer or executive who wants to stay relevant and focus on momentum.  Be more awesome - www.BizNinja.com 

“Great brands are built, not bought.” To many brands and agencies alike, this has been a big shift in recent years. It’s a shift that Jeff Rosenblum has been at the forefront of understanding and explaining. As the founding partner of Questus, he works with with clients to develop brands with purpose. He’s also the director of The Naked Brand, a documentary film exploring how brands are built today. I couldn’t wait to discuss all of this with Jeff on this week’s podcast. About Jeff Rosenblum Jeff Rosenblum is a pioneer, a disruptor, an innovator, and an admitted pain in the ass. He is widely regarded as one of the leading innovators in the field of digital marketing and has worked on teams that have helped revolutionize market research, publishing, sports broadcasting and interactive advertising. Jeff recently completed a documentary about the future of the advertising industry, entitled The Naked Brand. It revealed the surprising story about the industry’s ability to create breakthrough brands by empowering consumers and improving lives. As a Founding Partner of Questus, Jeff focuses on developing processes that break down the boundaries that exist between research, strategy and creative so that brands can create empowering immersive platforms. He has brought this multi-disciplinary philosophy to help the Questus team produce industry-changing results for leading brands such as Capital One, General Mills, The NFL and Suzuki Motorcycles. As an industry thought leader, Jeff regularly contributes to Fast Company, Ad Age and iMediaConnection. He has been featured in Newsweek Magazine and Bloomberg TV and was recognized by iMedia as one of the 25 most innovative leaders in the industry. Jeff recently completed his first TEDx talk, entitled “Can Advertising Save The World?” and has guest lectured at NYU’s Stern School of Business as well as The London Business School. As We Wrap … Before we go, I want to flip the microphone around to our listeners … Recently our friend Eoin Byrne in Dublin gave us a shout on Twitter about our recent episode focused on employee engagement with Thom Wyatt. Thanks for listening Eoin! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Save $100 by using promo code ONBRAND when you register for the Social Brand Forum. Until next week, I’ll see you on the Internet!

On this episode of The Growth Show, HubSpot CEO Brian Halligan & VP of Marketing Cindy Goodrich chat with Jeff Rosenblum, the writer, director, and executive producer of The Naked Brand, a documentary that looks at how companies can change the world by doing something revolutionary -- telling the truth in their marketing and advertising.