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59 episodes with women professionals
21 episodes with women professionals
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2 episodes with women professionals
2 episodes with women professionals
Today, as part of the women's special series in March, 2025, Gayatri Kalyanaraman is in conversation with Karthik Karunakaran(KK), CEO, co-founder of Mobius software and chief strategist Xtract.io, male ally for women continuing their career and a serial entrepreneur talks about his career journey. KK started his career in Tata Steel after completing production engineering in NIT Trichy and management in XLRI Jamshedpur. KK shares his belief in 'Make in India' and how he stayed true to his roots, influenced by Jamshedji Tata early onKarthik shares his evolution from a tech enthusiast to a serial entrepreneur and co-founded Mobius Software, Overcoming the challenges of building a startup, especially after his education-focused venture didn't scale as expected.Talks about the lessons learned from previous education based ventures and how they shaped his approach to business.Discusses how he bootstrapped his business in the early days, even covering costs by tutoring students for the CAT exam.Experimented with team structures to create a more agile and inclusive work environment.Focused on product innovation, testing different technology stacks and market strategies.Implemented flexible work policies to support women professionals, ensuring career continuity.Shares how over 80% of Mobius Software's workforce consists of women, with a strong focus on hiring from Tier 2 cities where untapped talent is availableKK talks about why he champions women in the Workforce and actively supports women's career continuity and workplace inclusion.Believes in equal opportunities and creating a supportive work environment.Discusses the importance of mentorship and policies that help retain women in tech.KK shares some of the challenges in the Startup Ecosystem on funding, scaling, and leadership in the tech industry.Shares about the biases women face in entrepreneurship and how male allies can help.KK concludes with the Advice for Women Professionals as he Encourages women to build strong networks and seek mentorship and advocates for confidence and risk-taking in career growth.Emphasizes the need for organizations to rethink policies to support women returning to work.Karthik Karunakaran is the CEO of Mobius Knowledge Services. He is the driving force behind Mobius being a leader unstructured data processing and public information aggregation. He is also the founder of Xtract.io, a GenAI driven hyperautomation platform that is focussed on agenticAI processes . The firms' success is attributed to innovative solutions and proprietary technology in the data services area serving various industry giants across geographies. With a strong presence in fields like Information & Media, Retail/Ecommerce and Financial Services, Mobius mission is to empower clients through cutting-edge data solutions. Karthik, KK as he's fondly referred by friends, has co-founded education firm,fourth R India before embarking into the knowledge services domain.KK has graduated from National Institute of Technology, Trichy in production engineering and management from XLRI Jamshedpur in Marketing and Finance.Karthik can be contacted at https://www.linkedin.com/in/karthik-karunakaran/
On this episode of What's Happenin' QC, host Marc Zyla welcomes Hannah Howard from Lead(h)er, a dynamic organization dedicated to empowering working women in the Quad Cities.
Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it's time for a career change. So how can you take the intangible assets you've acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.Thanks for Listening!If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How the things you put your time and energy into (identity capital) become what you are known for (your identity).Your journey and the elements that have formed who you are, are assets of your Identity Capital you use to purchase' a new job, career advancement, or entrepreneurship.There are many ways to build capital including a degree, your hobby, the books you've read, travel and more. How investing in that thing that motivates you, will put you on a path towards a satisfying professional and personal life.ResourcesYou can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Welcome to a pivotal episode of the show, where we delve into the art of personal branding for mid-career women seeking to redefine their professional journeys. Our guest, Susan Hamilton Meier, brings her vast experience in brand strategy and a passion for empowering women to navigate career transitions with confidence and clarity.Susan's approach combines her expertise in brand strategy with a deeply personal understanding of the challenges and opportunities faced by women in transition. Whether you're an entrepreneur, a career-changer, or looking to level up, this episode offers valuable guidance on branding yourself for success.We'll explore:Rethinking Career Paths: Susan challenges conventional career narratives, advocating for the richness of eclectic professional experiences.The Value of a Zig-Zag Career: Discover why nonlinear career trajectories can be a goldmine for personal branding.Crafting a Compelling Brand: How understanding your core identity and desires is crucial in positioning yourself for the next career chapter.Leveraging Feedback: Insights into how constructive feedback can illuminate your career path.Refocusing Career Strategy: Why competing isn't always the answer, and what to focus on instead.Tools for Career Clarity: Practical strategies to make sense of your journey and plan for the future.Join us for an enlightening conversation and start crafting a personal brand that truly represents your diverse professional journey.Whether you're new here or a long-time listener, I'd love it if you could leave a 5* review on Apple Podcast or Spotify to help Tips for the Transition | The Career Roadmap reach even more. And don't forget to subscribe to the show on YouTube.CONNECT WITH SUSAN HAMILTON MEIERPersonal Branding Expert Website: susanmeierstudio.comLinkedIn: linkedin.com/in/susanhamiltonmeierInstagram: instagram.com/susanmeierstudioCONNECT WITH YOUR HOST, MARÍA TOMÁS-KEEGANCertified Career & Life Coach | Transition ExpertFREE CAREER TRANSITION READINESS CHECKLISTAre you contemplating a career transition but unsure if you're ready to take the leap? This FREE checklist will help you assess your readiness for a career change. It covers five key areas to consider before embarking on this significant journey.thrivewithmaria.com/tv-checklist Connect on LinkedIn: linkedin.com/in/mariatomaskeeganWatch More Inspiring Episodes: youtube.com/c/MariaTomasKeegan
Helen Tung – a barrister, space lawyer, and College of Law lecturer in international arbitration – is brimming with excitement about the myriad vocational pathways currently available in space law. For practitioners of all stripes (particularly women lawyers, for whom there are no barriers to entry), space law is a rich, stimulating and rewarding emerging field, she says. In this episode of The Lawyers Weekly Show, and in conjunction with International Women's Day, host Jerome Doraisamy speaks with Ms Tung about how and why she got into space law, the issues, challenges and emerging trends she is seeing in this field, and how lawyers across the board can transition to work in this space, regardless of their expertise and backgrounds. Ms Tung also delves into why she is so passionate about seeing more women practitioners involved in space law and how the traditional barriers to entry aren't as apparent in this field, how she informs next-generation lawyers about space law, and her predictions for how the emerging field of space law will evolve in years to come. If you like this episode, show your support by rating us or leaving a review on Apple Podcasts (The Lawyers Weekly Show) and by following Lawyers Weekly on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend your voice to the show, email editor@lawyersweekly.com.au for more insights!
In this episode, Rob is joined by Sofia Haq, an aspiring millennial Investor, and a true Southern Californian whose life is a unique tapestry of multicultural experiences. Born to a Pakistani father, from Lahore, and Mexican mother, from Leon, who met in Downtown LA, Sofia is a proud 1st Gen advocate for those whose voices need to be heard. She is the Founder and CEO of Muslim Women Professionals (MWP), a community centered resource for Muslim women globally, and presently a Fellow at Included VC and a Venture Partner at Republic. She's a passionate advocate for diversity, for under-represented communities and for broader inclusion in the venture capital industry. Throughout the interview, Sofia and Rob delve into essential topics of the day such as Venture Capital and Diversity, the impactful initiatives of MWP's work for young Muslim women across the world, the intersectionality of advocacy, community building, and leadership. This episode is a compelling exploration of how diversity drives success and how Los Angeles serves as an inspiring market for diverse innovators! Feel free to follow and engage with SOFIA here: LinkedIn: https://www.linkedin.com/in/sofiahaq/ Instagram: https://www.instagram.com/sofia__haq/ Twitter: https://twitter.com/sofia__haq?lang=en Website: https://www.muslimwomenprofessionals.org We're so grateful to you, our growing audience of entrepreneurs, investors, executives and anyone interested in the human stories behind the entrepreneurial economies of the Americas, from every corner of the United States to the furthest points in Latin America. Plug in, relax and enjoy fun, inspiring, educational and empowering conversations between Rob and his friends, so that you can build the future atop their wisdom! ¡Cheers y gracias!, Mentors Today's Team --- Send in a voice message: https://podcasters.spotify.com/pod/show/mentorstoday/message
In this episode, networking expert Julie Brown emphasizes the power of strategic introductions. From leveraging existing connections to reaching out to dormant ties, she shares practical tips for building strong relationships. Join host Michael Reddington and Julie as they discuss the importance of networking for career success, navigating networking challenges faced by women professionals, and implementing cross-silo communication strategies within organizations. Discover the value of networking and the transformative impact it can have on your professional life.Timestamps: (05:33) Networking expertise developed inadvertently during fractional business development.(13:22) MIT study suggests seeking solutions from diverse connections, avoiding homogeneity. (17:19) Holistic networking approach, defining beyond job roles. Advocacy for a deeper connection through a list-yourself approach.(23:46) Networking value not tied to title; everyone has influence. Building relationships opens doors to connections and opportunities.(28:07) Gender differences in networks; strategic networking tips for diverse connections.(31:36) Utilize strategic introductions, research, committees, and networking beyond events for effective networking.(40:47) Employee retention and company culture; focus on internal networking, inclusive culture, and resource groups.(45:08) Yoga for employees and establish resource groups.(48:57) Exploring multiverses and creating frameworks for external decisions.(56:14) Impressive interview handling, showcasing value.(01:00:40) "This Shit Works" podcast.Links and Resources:Home - Julie Brown - JB|BD (juliebrownbd.com)This Shit Works on Apple PodcastsThis Shit Works: A No-Nonsense Guide to Networking Your Way to More Friends, More Adventures, and More Success: Brownjulie@juliebrownbd.comJulie Brown | LinkedInSponsor LinksHumintell: Body Language - Reading People - HumintellEnter Code INQUASIVE25 for 25% discount on your online training purchase.Emotional Intelligence Magazine: HOME | Emotional Intelligence MagazineInternational Association of Interviewers: Home (certifiedinterviewer.com)Podcast Production Services by EveryWord Media
Ever feel like you're stuck in a race towards perfection, only to find it's an impossible finish line? Are you terrified of failure, thinking it's a sign of weakness rather than a stepping stone? Well, you're not alone, and we're here to change that mindset. In this enlightening discussion, we reveal the three forms perfectionism can take. And yes, we discuss our battles with perfectionism, unveiling its impact on our sense of self-worth, and how we've learned to find grace in our own imperfections. Finally, we debunk the myth that perfectionism is a sign of strength. Instead, we champion the growth mindset, acknowledging that it's through our mistakes and setbacks that we truly learn and grow. We share our stories of transformation, and how we learned to embrace our failures and use them as a springboard for growth. We've gone through this journey, and we're here to guide you through yours. So let's get started, let's learn to embrace our shortcomings and celebrate our growth.In This Episode, You'll Learn 1) How perfectionism contributes to the fear of failure, 2) The root causes of perfectionism and the fear of failure; and3) What we can do to overcome perfectionism and embrace failure Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or voice your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!
Welcome to Episode 51 of the In Her Wallet Podcast! Did you know that Fall season is the time you are most likely to experience burnout at work? In this episode, Sofiia is joined by Arunie Saldhi, a Registered Provisional Psychologist and Workplace Mental Health Expert, for a conversation about early signs of burnout and how women professionals can deal with it whilst building their careers.*Watch this episode in video format on YouTube* If you like this episode, let Sofiia know! Take a screenshot of this page & tag her in your IG stories @sofiiasalimova & @inherwalletpodcast, or simply send her a DM! You can also support the production of In Her Wallet Podcast via this link.Key takeaways:00:00 What we're talking about today02:13 Get to know Arunie06:20 What is burnout & how it shows up08:20 Sharing our personal burnout experiences11:40 How to recognize early stage of burnout15:30 Work performance and burnout16:45 How to deal with burnout at work 19:14 Ways to recover from burnout22:28 Are women more likely to experience burnout25:25 Gaining control of your life back29:52 Arunie's final recommendations31:40 What is financial freedom to you32:40 Connect with ArunieEpisode resources:Arunie Saldhi WebsiteBrown Girl Problems PodcastSupport the showThank you for listening! If you like the show, please leave us a 5-star review and follow us on your podcast platform of choice. It's a free way to support what we do and help us grow to reach more women on path to financial success. Subscribe to In Her Wallet on YouTube In Her Wallet Instagram, TikTok and Threads
We (Lori Vajda and Nola Boea) were recently honored to be guests on the Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!
As podcast co hosts, the goal of our show is to empower women to become first-time entrepreneurs in the second half of a vibrant life. And Nola and I believe that part of having a vibrant life includes taking time to be with family and friends as well as taking time for oneself.Today is the Fourth of July, also known as Independence Day, here in the US. It's a national holiday and an extended weekend that a lot of Americans look forward to. Traditionally, during this time, families and friends come together, usually for cookouts, to watch fireworks, and to do other fun activities. Some people may take the long weekend to de-stress and do low-key things like curl up with a good book. So on that note, today, July 4th, 2023: we're practicing what we're preaching, which means Nola and I are taking time off to spend time with our families and get in a little R&R. We hope you are also taking this time to enjoy loved ones and focus on your own well-being. Because it's essential to your overall, long-term success and fulfillment as an entrepreneur. It's part of living a vibrant life! In the meantime, if it fits into your self-care plans, we hope you enjoy this replay of an episode on Intuitive Self-Care. With that being said, we will be back next week with another fresh, full episode to help you start your side business. Have a wonderful week!
Are you done measuring food, macros and cutting out all things that make your heart and belly smile? Do you want to lose weight but not by restricting yourself with diets that you do consistently for a while but that are not sustainable? Well friend, this episode is for you. Dr. Amruti Choudhry explains in detail her restriction free process to help you reclaim your body but not from a place of hate, restriction or diet culture. Nope, she guides professional women to connect with their body with intuition, science and a heck of a lot of love. One of the steps she recommends is lower your insulin levels and log what food is doing for you (saving you from boredom, giving you a break from taking care of others, etc…). She guides the conversation in a fun and light way. Listen in! Bio for Dr. Amruti Choudhry: Dr Amruti Choudhry is an Advanced Certified Life and Weight Loss Coach for women professionals and a Doctor/Physician in the UK. She helps women feel lighter in their minds and lives, so they can feel lighter in their bodies. Dr Choudhry is a multi award winning Life Coach, Public Speaker and is the Host of the successful podcast “Weight Loss for Women Professionals.” She lost 42kg (over 92 pounds) after decades of yo-yo dieting and helps her clients get to the root cause of their overeating by becoming aware of the thoughts. She teaches clients how to pay attention to their body's natural signals to create sustainable weight loss that is fun, simple and doable. She has a 1:1 and group coaching program Links for Dr. Amruti Choudhry: You can find out about her latest offers here: https://linktr.ee/amruticoaching Website: https://www.amruticoaching.com Facebook : https://www.facebook.com/Amruti123 Instagram: https://www.instagram.com/amruti.coaching/ LinkedIn: https://www.linkedin.com/in/dr-amruti-choudhry-123918224/ ITunes podcast : https://podcasts.apple.com/gb/podcast/weight-loss-for-women-professionals-podcast/id1572674144 Helpful links: Join Detox the Mind here: https://olgasway.com/detox-the-mind-5-day/ Join Reset your mindset here here: https://olgasway.com/reset-your-mindset/ Visit my Website: https://olgasway.com Join my weekly Newsletter:https://hustling-hustler-3655.ck.page/f018f47a21 Book a FREE Discovery Call: https://calendly.com/olgasway/discovery-call-15min
Our Guest today helps clients cultivate their Bucket List into fruition! Lisa Sakai is a Financial Consultant who works with all ages helping them to live the life they want now. As the co-founder of One Vision Retirement, Lisa has been working with clients across the country for over 12 years. Lisa's advice provides easy to understand; baby steps so that people can take action on their plan right away.Lisa does work in person and virtually. She has a unique ability to take complicated concepts, terms and ideas and present them in a way that is easy to understand. Lisa focuses on Bucket List Planning and guiding her clients to leverage their dollars to love the lifestyle they love now. With the heart of a servant and the mind of a teacher, Lisa is always available to help you when you need her most!HOST: Kathryn Wilking; Author, Decorator, Feng Shui Expert, Podcast HostCompany: Kathryn Wilking Feng Shui DesignsWebsite: https://www.kathrynwilking.com Linked IN: Kathryn WilkingFacebook: https://www.facebook.com/katwilking AND https://www.facebook.com/kathrynwilkingdesigns/FREE GIFT: '10 Ways to Raise Chi-Energy' in any space, on website: https://www.fengshuiyourday.ca Email Kathryn: Kathryn@kathrynwilking.com GUEST: Lisa SakaiBusiness: One Vision RetirementWebsite: https://www.onevisionretire.com Email: lisa@onevisionretirement.com Linked in: Lisa SakaiFREE GIFT: https://www.onevisionretire.com/resourcesFREE PDF Download to help Women Professionals get a better control on their financial journey.AND: Baby Steps to Get Started on Your Bucket List
Why do I feel so hungry? Why can't I overcome my cravings? Perhaps... it's HORMONES! Let's break down 3 of these crucial hormones and see what a few options are to balance those out and set ourselves up for success. Dr Amruti Choudhry is an Advanced Certified Life and Weight Loss Coach for women professionals and a Doctor/Physician in the UK. She helps women feel lighter in their minds and lighter in their bodies. Dr Choudhry is a multi award winning Life Coach, Public Speaker and is the Host of the successful podcast “Weight Loss for Women Professionals.” She lost 42kg (over 92 pounds) after decades of yo-yo dieting and helps her clients get to the root cause of their overeating by becoming aware of the thoughts and learning how to pay attention to their body's natural signals to create sustainable weight loss that is fun, simple and doable, without counting calories, points, macros or weighing food. She has a 1:1 and group coaching programme. You can find out about her latest offers here: https://linktr.ee/amruticoaching Website: www.amruticoaching.com Instagram: @amruti.coaching or Facebook: Amruti Choudhry If you are a busy woman and you're ready to finally prioritize yourself and your health perhaps for the first time in a long time and you want to get exclusive access to the experts you need and life altering habits that will help you implement what you learn so you can sustainably lose weight, gain strength, and have more time and energy for the rest of your life, DM me @suzibhabits or email suzibhabits@gmail.com and ask about HabitiZe Health. Join the show live HERE Tuesdays at 1 PM MST for a Q&A with Suzi and her guests LIVE! For all sorts of free resources, health tips, habit hacks, and support, join our Habits and Humor Facebook Group Or Visit our website: https://suzibhabits.com/
When you're an entrepreneur, you're probably going through the ups, downs, and pivots on your own. It can be hella stressful! That's why today I'm talking with my friend Dr. Amruti Choudhry about why self-care is vital to your business and some ways to bring it in to your daily routine. We're sharing how we've created better relationships with ourselves on our entrepreneurial journeys and how bringing an athlete mindset to our every day to-do lists helps us reach our business goals with a lot more chill. Tune in today for that and so much more… How the process of reaching business goals & losing weight are similar How creating an athlete mentality serves all your goals Why putting yourself first creates more energy in your life How to break free of the cultural programming that makes you afraid of failing Why community is so important for business building Your #1 superpower & how to unleash that in your marketing Loving this episode? Please leave a rating and review so more feminist entrepreneurs can find the show and change the world! All you gotta do is head here. How to connect with Melanie: Wanna sign your next 3 “F YEAH” clients? Sign up for the Masterclass and sales will never feel gross again. Ready to grow your feminist business? Join the mastermind for feminist entrepreneurs building 6+ figure businesses. Get all the details and join the waitlist here. How to connect with Amruti: Dr. Amruti Choudhry is an Advanced Certified Life and Weight Loss Coach for women professionals and a Doctor/Physician in the UK. She helps women feel lighter in their minds and lives, so they can feel lighter in their bodies. Dr. Choudhry is a multi award winning Life Coach, Public Speaker and is the Host of the successful podcast “Weight Loss for Women Professionals.” She lost 42kg (over 92 pounds) after decades of yo-yo dieting and helps her clients get to the root cause of their overeating by becoming aware of the thoughts. She teaches clients how to pay attention to their body's natural signals to create sustainable weight loss that is fun, simple and doable. She has a 1:1 and group coaching program. You can find out about her latest offers here: https://linktr.ee/amruticoaching Website: https://www.amruticoaching.com Facebook : https://www.facebook.com/Amruti123 Instagram: https://www.instagram.com/amruti.coaching/ LinkedIn: https://www.linkedin.com/in/dr-amruti-choudhry-123918224/ iTunes podcast : https://podcasts.apple.com/gb/podcast/weight-loss-for-women-professionals-podcast/id1572674144 © 2021 - 2023 Melanie Childers
Product reviews are not new, but recently they've become less trustworthy as influencers charge high fees for their endorsements and more marketing agencies purchase fake reviews. Noa Gadot founded the5starz to change this.Today, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur Noa Gadot, owner of the Israeli company the5starz, to hear how she started her game-changing company and what lessons she learned along the way. Find out how this tech CEO brought her incredible marketing solution to market as she shares her inspiring founder story with us. Thanks for Listening!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The ways in which successful female tech startups founders are exceeding those established by men.The surprising and unique skillsets of female tech founders. What support women need to succeed in the startup world?Why the biggest barrier to business success isn't gender or gender identity, but something entirely different.Key points Lori and Nola are sharing in this episode:(03:13:23) Why and how starting a tech company can have a significant impact on the market and the sector (04:38:39) Even without a background in technology, this is how you can start a tech company using the knowledge and experience you have in a particular industry. (07:08:43) Whether you stay in the business you start or go back to a traditional career, entrepreneurship teaches you things that will advance your business or career. (08:30:09) This is the step-by-step process Noa used to launch her first business, which you can use as a guide to start your own.(12:05:49) Noa shares the lessons she learned that you can apply to your business journeyResources Guest website: www.the5starz.comYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
You've been in your career for a while, and if you're like most professionals, you have a lot of real-world experience under your belt. So why not profit from your knowledge? In today's “expert economy,” that's exactly what aspiring entrepreneurs are doing. Most people have knowledge, wisdom, and lessons learned to impart that could be very beneficial to others. And in this episode, co-hosts Lori Vajda and Nola Boea are sharing their method to help you determine which of your insights and skills are marketable. Freelance providers as well as on-demand consulting services have given people the flexibility to set their own schedule, the ability to be their own boss, and the opportunity to earn more income.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20-minute consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How new technology makes it easy to start a business.Why more companies are willing to hire a subject matter expert on-demand for consulting services? A quick 5-step process to easily determine which in-demand skills offer customers.Key points Lori and Nola are sharing in this episode:(03:30:65) The expert economy is built on two principles: first, that each of us is an expert at something, even if we don't think so; and second, that our expertise is worth sharing and has real value to someone else..(06:16:95) Our five step process makes it easy for you to come up with your first offerings. (08:42:96) Why choosing your service or package offerings based solely on how good you are at something may not be the best strategy. Instead, try this. (11:44:29) How to determine who your ideal customer isResources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
Between 2020 and today, we've seen seismic shifts, from where we work to how we work. As the year comes to a close and the New Year is just weeks away, we wonder what the future of work and entrepreneurship will look like. To get some insight, co-hosts Nola Boea and Lori Vajda sat down with professional futurist Joe Tankersley to take a deeper look at the opportunities, challenges, and realities for aspiring entrepreneurs.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What can we expect the future of work and entrepreneurship to look like?Over the next few years, how will the way we evaluate our quality of life and work change? Why some of the most impactful shifts will come from small and medium businesses.What's next for local and global entrepreneurship?Key points Lori and Nola are sharing in this episode:(02:50:75) What exactly is a futurist, and how do they help you outsmart your competition?(06:27:47) Who is more likely to embrace change and adapt quickly, and who is more likely to feel threatened by change and resist it, older or younger people? The answer may surprise you.(09:04:41) The very concept of a “job'' will likely change drastically in the not-too-distant future and could become almost as antiquated as owning a horse and buggy.(12:10:85) As an entrepreneur, you're looking for the next opportunity. Here's an example of what might be the next idea or innovation that's out there.(22:45:57) These are the action steps an aspiring entrepreneur can take to “imagineer” their own future.Resources Our guest's website: JoeTankersley.comYou can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
It's time to rethink the traditional career idea. Better yet, it's time to unlearn and relearn a totally new way of thinking about your career. Gone are the days when having one career and one source of income would take you to retirement and beyond. Today, it's about diversifying your career and one way to do that is through entrepreneurship. In this episode, Nola Boea and Lori Vajda share 7 types of entrepreneurial opportunities – each one with its own unique set of benefits and challenges, so you can determine which one best fits your personality, skills, interests, and lifestyle.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why career diversification is a better way to think about your career.Once you develop an entrepreneurial mindset, you'll start to spot opportunities for making money everywhere.How a side business can can set you up for monetary success.The 7 types of side business entrepreneurs.Key points Lori and Nola are sharing in this episode:(03:01:21) Four questions to ask yourself to determine you ‘why' for starting a side business.(07:10:29) There are many sub-business entrepreneurial models and opportunities that many people haven't yet considered, but should.(10:54:50) How to think like a scalable startup entrepreneur.(15:42:33) The online entrepreneur, as well as these three other unique side business formats, are changing the traditional business model.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
The Internet makes it easy for customers to shop around and compare options and prices. Unfortunately, the result is that it can take customers much longer to complete a purchase cycle. One way to speed things along, is to create a sense of urgency. In this episode, Lori Vajda and Nola Boea explain what urgency in sales is, how FOMO (fear of missing out) and scarcity can help move customers along so you increase sales. We're also sharing seven phrases you can use in your marketing material to guide your target audience to make a purchase.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What is urgency, FOMO and scarcity in sales.The benefits of creating urgency in sales.Tips when using urgency in sales without feeling phony.The steps and phrases so you can start using urgency to increase your sales. Key points Lori and Nola are sharing in this episode:(02:16:94) Using urgency in sales is a technique many businesses are not using to their full advantage.(06:56:86) Here are the three types of scarcity models and the different ways you can use them to get customers to make a purchase quicker.(11:48:20) Three tips for creating urgency without having to fake it.(14:29:02) Here are seven phrases you can start using that creat a fear of missing out for customers.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Helpful Meditation: Minimizing Self-Doubt.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
As an entrepreneur, hearing ‘no' from a prospective customer stings. Yes, it hurts emotionally, but customer rejections are also a real threat to your business's success. In this episode, Nola Boea and Lori Vajda explain the steps to writing a good call to action, giving you tips and tricks so you can create eye catching, hard to resist messaging. Plus, they give you more than 20 examples you can use immediately to make readers take action. Be sure to download your free Call-to-Action Tipsheet. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What the three categories of sales "rejections" are that every startup business owner needs to know.Ways you can use customer rejection to grow your startup or business.Which Nos are worth pursuing and which one to stay away from.How not to take rejection personally. Key points Lori and Nola are sharing in this episode:(03:36:64) Do you think you know what the ‘uninformed' customer rejection looks like, not if you do this?(08:18:36) What makes the ‘overwhelmed no' harder to identify, and how doing so can tell you whether this customer is worth pursuing.(11:46:20) When you get a ‘mindful no, consider it not only a gift, and the 3 important criteria to keep in mind.(16:34:76) How do you create Call-To-Action messaging? Examples included. Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Helpful Meditation: Minimizing Self-Doubt.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
Do you want your reader, website visitor, or customer to do something? Then your message needs a call-to-action (CTA). A call to action is a short invitation for your reader to take a desired action. You often see call to action at the end of an email, on an ad, or website . In this episode, Nola Boea and Lori Vajda explain the steps to writing a good call to action, giving you tips and tricks so you can create eye catching, hard to resist messaging. Plus, they give you more than 20 examples you can use immediately to make readers take action. Be sure to download your free Call-to-Action Tipsheet. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What a call to action (CTA) is, when to use one and where in your messaging it should go…and it's not at the end.The power of a great CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart, etc.Why the real challenge with a CTA is getting readers to feel motivated to follow through.20+ examples of CTAs you can start using. Key points Lori and Nola are sharing in this episode:(02:40:53) We're covering the what, when, and how to create eye catching hard to resist Call-To-Action messaging.(03:38:64) Before you write a call to action, you first need to know what your goal is as a business owner.(05:06:76) Three tips for HOW to write persuasive CTAs with examples!(14:41:04) When do you apply a Call-To-Action to your digital content? You'll find the answer in this spot.(16:34:76) How do you create Call-To-Action messaging? Examples included. (18:53:05) Our list of 20+ CTA examples you can use, starts here.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download Call-To-Action Tipsheet mentioned in today's podcast:ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
The very first words shoppers see – your headline – can make or break your sales. A good headline or title is what makes people click to learn more, whether that's to watch a video, read a website, or even listen to a podcast. In this episode, Lori Vajda and Nola Boea walk listeners through 4 tried-and-true techniques to craft an attention-grabbing headline. Plus, they point you to free online tools that will gauge the power of your headlines to make readers take action. Be sure to download your free Headline Tipsheet. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The main thing a headline should convey so readers know it's worth their time to continueHow – and when – to write a headline that tells the main message in a nutshellHow to best entice readers with a question that mattersThe best type of headline to introduce a list, such as tips or features Key points Lori and Nola are sharing in this episode:(05:40:33) What happens if you don't deliver on your headline's promise.(07:38:64) Should you write your title first or last?(09:51:46) Four (of many) headline categories, beginning with the most “direct.”(15:51:69) Which numbers to include in titles to get the highest response. Is it 5? 10? Or 101?(14:25:60) What happens if a title is too long? (17:57:57) Four free headline analyzers Resources Subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download Headline Tip SheetHeadline analyzers mentioned in today's podcast:CoSchedule Headline AnalyzerMonsterInsightsHeadline Analyzer by Content RowCapitalize My TitleConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
For female entrepreneurs, it can be challenging to find trainers, leaders or mentors who understand the unique challenges faced by women in the business world. Yet, learning from other women, women like themselves, is key to becoming a successful entrepreneur. In this episode, Lori Vajda and Nola Boea talk to two entrepreneurial partners, Kate Nowlan and Kimberly Caccavo, co-founders of Face Your Grace, an entrepreneurial program designed to teach women how to start a side gig or small business - all it takes is a little grit and determination.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The key way successful women entrepreneurs are more effective at mentoring female business owners.Why women entrepreneurs don't have the same access to resources for managing and scaling a successful business.How matching the skills to the needs of female small business owners benefits them, their families, their businesses and their communities.Key points Lori and Nola are sharing in this episode:(04:02:66) The one thing Face Your Grace (the online learning platform for women entrepreneurs in midlife), does that other programs don't teach. (06:02.88) Four areas of business that side hustlers need to know to create a business plan prior to starting their small business.(11:21:80) The importance of developing a business name and how to identify what resonates with your ideal customer.(14:51:89) The pros and cons of having a friend as your business partner.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download revenue and profit reference guideConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
It may go without saying that when it comes to partnering with a charity, there are many good reasons to do so. But what about for a new startup or small business without a steady stream of income? Turns out it can be just as beneficial. In this episode, Lori Vajda and Nola Boea are sharing multiple ways solopreneurs and startups can partner with and support social causes without - even without high profit margins - all it takes is a little creative giving back.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn According to research, 80% of Americans would switch brands (when they're equal in quality and price), to one that supports a charity.The different ways the nonprofit you choose can support your business and target audience.How to choose a charity for your business to partner with.5 ways your business can support a nonprofit - beyond giving cash. Key points Lori and Nola are sharing in this episode:(04:31:40) Three business benefits you might not have considered when partnering with a charity. (08:34.26) Four considerations for choosing which nonprofit your small business should support.(11:44:04) Act local. From brand awareness to building strong customer relations, the benefits of partnering with a local non-profit.(12:22:89) While financial donations are the most common way of giving, these five non-monitary alternatives make it easy for new businesses to donate to their favorite charity.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download revenue and profit reference guideConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
There's a saying, “If you're too comfortable, it's time to move on. Terrified of what's next? You're on the right track.” While many would agree with the sentiment, perhaps even you, the real question is would you put the saying into practice? For example starting something new, like a business or podcast?In this episode, Nola Boea and Lori Vajda mark their 100th episode by sharing their experience of breaking glass ceilings, being podcast producers and co-host in a male dominated field and a few other surprises.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why female entrepreneurs face not just glass ceilings, but glass walls as well.The challenges of entering traditionally male dominated sectors.Why there are gender biases and how they create an unfavorable business environment for women entrepreneurs. Key points Lori and Nola are sharing in this episode:(02:56:14) Why it's important to rise against gender stereotypes. (05:17.33) Beyond breaking barriers as podcast producers, older women (those above the age of 44 yrs) entering this marketplace are also paving the way for minorities.(6:10:11) When an industry becomes more representative of its customer base, it means that the content produced speaks to the customer in these unique ways.(10:40:69) What the average timeframe is from starting a business to starting to see it become a success.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download revenue and profit reference guideConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
With a vast amount of information available and accessible online, today's buyer is more informed prior to making a purchase, than ever before. This means that to be successful in sales business owners must adapt their marketing and messaging mindset from selling to helping. In this episode, Lori Vajda and Nola Boea explain everything you need to know to create the kind of content your prospective buyers are searching for.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The ‘Buyer's Journey' and what it means in marketingWhat your ideal buyer is doing during the awareness stage.Why you need to create informational, not salesy, content that educates prospects along their path to purchase.The best types of content that best outline the problem that your prospective customers are experiencing. Key points Lori and Nola are sharing in this episode:(02:46:14) Why it's important to create content that uniquely matches each stage of the buyer's journey. (06:43.90) How messaging that focuses on this first and this next can move the prospect to a buyer.(11:44:04) To engage your ideal reader's attention, this copywriting trick is the key to you success.(15:13:69) Here are 7 ideas for creating the type of content that best matches stage 3, solution aware, shoppers.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download revenue and profit reference guideConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
When it comes to building your business brand on social, no other platform is quite as supportive as LinkedIn. Which is why it's so important for people to find your company page. Knowing how to increase the likelihood of prospective customers and business referrals discovering your company page, is critical. To find out what DIY techniques small business owners can use raise to their brand's awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Which tips and hacks will help you convey a strong business LinkedIn profile.How your cover picture can be a factor in positively increasing your company's first impression to visitors.The recommended number of weekly posts you need to help raise awareness. Key points Lori and Nola are sharing in this episode:(04:12:11) The three missed opportunities solopreneurs make, when it comes to LinkedIn?. (7:53.03) Should you have a personal and a company page on LinkedIn? What about if your business is new?(11:41:23) This is a little know technique so you, as a solopreneur, can bring value through your brand on LinkedIn.(20:13:29) Easy ways for business owners to humanize their brand in order to reach and connect with their target audience.Connect with Leilani Wellshttps://www.leilaniwells.comhttps://www.facebook.com/lani.m.wellshttps://www.pinterest.com/leilanimedia/_createdInstagram, Twitter and TikTok: @LeilaniMWellsResources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
Even for the most experienced entrepreneur, understanding the difference between revenue and profit can be confusing. Whether you're a first-time business owner or aspiring to become one, knowing what the difference between topline (revenue) and bottomline (profit) can be just as important as knowing exactly what these metrics tell you about your business. In this Money Wise episode, Lori Vajda and Nola Boea are explaining everything you need to know about revenue vs. profit and why knowing the actual numbers of both is crucial for the success of your business.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How revenue and profit influence your business outcomes.The financial vocabulary you need to know when starting and growing your businessWhy revenue can't tell you the financial health of a business on its own.Revenue vs. profit, which metric is more important than the other?. Key points Lori and Nola are sharing in this episode:(05:19:85) The terminology of revenue, what it is, what it does, what it doesn't tell you about your business, the difference between net and gross revenue. (09:21.32) Knowing your revenue and your expenses ultimately helps you figure out the difference between these two very different profit streams.(13:36:46) An easy way to understand indirect costs which include the expenses that you have, whether or not you are making any sales.(17:58:43) Understanding how to price your products and services.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.FREE Download revenue and profit reference guideConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
Your products and services may be incredible, but that doesn't guarantee success and sales growth. That's why it is so important that your business be visible online, so your ideal customers can find you. In fact, prospective buyers learn about local businesses online more than anywhere else. To find out how you can raise your brand's awareness and get seen, co-hosts Nola Boea and Lori Vajda talked to visibility expert Leilani Wells where she shared her top insights and tips.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why it's important to know how your customers feel and what they think about your brand.How targeting the wrong audience can breakdown trust with customers.Why an increase in exposure doesn't mean an increase in sales. What is the right number of hashtags to use when posting on social platforms.Key points Lori and Nola are sharing in this episode:(05:50:43) Visibility is less about the number of posts your brand has on social platforms and more of this key ingredient. (8:38.51) Anyone can post, not everyone can engage. What makes a post engaging are these three things.(12:12:62) The three biggest mistakes many solopreneurs make when creating posts for social platforms.(16:05:29) These are the social platform that are more likely to help with SEO and to let brands get seen in search engines better.(20:02:08) When it comes to hashtags, search engine optimization is the key.Connect with Leilani Wellshttps://www.leilaniwells.comhttps://www.facebook.com/lani.m.wellshttps://www.pinterest.com/leilanimedia/_createdInstagram, Twitter and TikTok: @LeilaniMWellsResourcesYou can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it's time for a career change. So how can you take the assets you've acquired with your identity capital and map out a new career path? To find out, co-hosts Lori Vajda and Nola Boea talked to former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How the things you put your time and energy into (identity capital) become what you are known for (your identity).Your journey and the elements that have formed who you are, are assets of your Identity Capital you use to purchase' a new job, career advancement, or entrepreneurship.There are many ways to build capital including a degree, your hobby, the books you've read, travel and more. How investing in that thing that motivates you, will put you on a path towards a satisfying professional and personal life.Key points Lori and Nola are sharing in this episode:(03:24:43) Identity capital explained and how to build yours so you can acquire ‘metaphorical' wealth to propel you professionally. (10:23.26) Even your most unique skills and seemingly irrelevant jobs can be used to build your capital, regardless of your age or stage of personal and professional development.(14:19:70) Whether you're looking to switch careers, start a business or go for a promotion, this is how do you pull out and redefine your past as identity capital rather than it just being your job history.(20:05:94) You've got a career portfolio. How do you take your experience, reframe it as identity capital, and currency to buy the things that you want?Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
There are opportunities for innovations are all around. Particularly if you've been working in a company or industry for a while. Solving inefficiencies through innovative ideas is one way to come up with new productions, processes, or solutions. So how do you take a product from ideation to creation? To find out, co-hosts Nola Boea and Lori Vajda talked to Shannon Goldberg, founder and CEO of Izzy Zero Waste Beauty.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. Izzy Zero Waste Beauty: Save 20% with discount code IZZYFF20If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Beauty sales jumped 10% in 2021 with independent brands making up 12% of the total sales. Here's how to be a innovative entrepreneur.How this entrepreneur took her desire to be conscientious & socially responsible to launch a new business with unique product offerings. Why innovation is vital to the growth of any business, industry and productline.The innovation can go beyond a product offering and include new services for customers.Key points Lori and Nola are sharing in this episode:(04:24:49) How Madonna's skin care brand led this beauty executive to create an innovative socially responsible business. (06:42.63) To be a zero waste business, you my must be circular. These are the steps necessary for creating a circular business.(9:29:70) How the IZZY brand goes against the traditional cosmetic innovation to include zero waste, ingredients, automation and product container.(18:19:94) You can have an amazing idea, but executing on it is a whole other story. Here's what you need to know to get started.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Whether you're looking to diversify your career or income, or are ready to make a change, starting a consulting or advisor business is a great way to use your skills and create income. So how can you design a lucrative business by sharing your expertise with others? To find out, co-hosts Lori Vajda and Nola Boea interviewed Jessica Rodriguez and Jessica Munday, co-founders of Cloud Nine Nonprofit Advisors.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Tips for running a profitable consulting or advising business. How to identify your niche and narrow your focus to be more profitable.The pros and cons of going into business with a friend.Why the name of your company matters.Key points Lori and Nola are sharing in this episode:(04:33:40) What is the key difference between creating a consulting business and advisor business? (06:32.63) Big risks. Bigger rewards. Why it's so important to create a business that reflects your real world experiences, values, purpose and passion. (18:01:18) Knowing who you serve is just as important as what services you offer. How to get clear on your ideal customer, client, partnership.(22:49:54) Why being able to say no and being able to say yes are equally powerful when it comes to who you're going to serve.(28:59:80) Thinking about going into business with a friend? Here's what you need to know before you do.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
What do Wal-Mart, Southwest Airlines, and Duracell all have in common? They're examples of brands who's messaging clearly states why customers should buy from them over any of their competitors. So how do you communicate to prospective customers the number one reason why your product or service is better than the competition? Where do you put your value proposition? Co-hosts Nola Boea and Lori Vajda are exploring the power of having a strong value proposition, where to place yours and how not having one can hurt sales.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What is and is NOT a value proposition? Why your value prop might not be interchangeable with your tagline, motto, or slogan.How a value prop helps differentiate your business, product, or sevice from the rest of the industry.The 3 must-haves of any value proposition.Key points Lori and Nola are sharing in this episode:(01:16:65) Why so many entrepreneurs have a hard time clearly and succinctly communicating their product is the best choice and how you can avoid being one of them.(07:15.25) What a sales funnel can give you in terms of customer intel. (03:29:61) All powerfully worded value propositions have this one element in common.(5:29.77) Once created, you can repurpose your value prop in these four distinct ways.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Having a website is necessary for your business to let people know what you offer. But a great website is not a sales strategy. How you relate to your prospective buyer IS. The decision-making process is more of a continuum than a single event, and it includes varying levels of awareness about the prospect's problem as well as your solution. Your job is to meet prospects where they're at in the process, and helpfully guide them to the ultimate decision buy. Introducing the sales funnel. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Several ways people might come across your website based on where they're at in the buyer's journey–as long as you have the right content for them to find. The main thing a sales funnel does do – and what it does NOT do.The distinct differences between the top, middle and bottom of the funnel – and how to fine tune your marketing to people at each level.How a sales funnel helps you learn about your prospects so you can serve them better.Key points Lori and Nola are sharing in this episode:(04:54:39) What, exactly, a sales funnel is and how it can generate not only sales, but many more desired actions.(07:15.25) What a sales funnel can give you in terms of customer intel. (08:53:30) The kind of information people at the top of the funnel are seeking and why.(11:11.25) What a prospective buyer is evaluating when they've arrived (or entered) at the middle of the funnel, what they're trying to accomplish – and things you can provide to assist in their quest.(13:07.97) Tactics to raise confidence in the minds of buyers at the bottom of the funnel, and lower any barriers to their purchasing your product or service.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Just because web-based businesses, remote workspaces and video conferencing have become the norm, does not mean human communication norms have changed all that much. And body language is a big part of human interaction – which can be a big drawback when the majority of meetings take place on screen, where people mainly see you from the neck up. So how do you make sure to come across as an effective communicator in virtual meetings? The answer: Using hand gestures, in much the same way you would if you were talking in person. But how? In this episode, Lori and Nola share 12 ways you can use your hands on Zoom and other virtual meeting platforms, to ensure you deliver the right message, with ultra clarity, on screen. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The flat-out WRONG virtual-meeting advice still perpetuating onlineHow people could perceive you if you DON'T use hand gesturesThree things to do BEFORE you even start or join a virtual meeting12 strategic ways to use your hands when you've got the virtual spotlightKey points Lori and Nola are sharing in this episode:(02:04:15) Recent studies have revealed these advantages to using hand gestures when you speak.(06:05.28) How to position yourself and your camera to prevent your meeting participants from forming a negative opinion about you.(09:23:54) Garner respect by using your hands to make this subtle power-pose.(13:15.34) Use this meaningful gesture to show concern or send care through the screen.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
How do you know when or if it's time for a business brand makeover? And if it is, should you refresh your brand or rebrand? With the two terms sounding so similar many small business owners are left feeling confused.Which is why co-hosts Lori Vajda and Nola Boea wanted to clarify the reasonings behind a brand makeover and how to know if your business could benefit from one. If your sales are sluggish or you're having trouble explaining why your business is different from similar businesses, or your target audience has changed, this episode is for you! Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The definition between brand refreshing and rebranding.The purpose and impact of refreshing and rebranding.How to identify the potential pitfalls and avoid them.Tips for keeping costs down.Key points Lori and Nola are sharing in this episode:(02:08:11) What is a brand identity and why does your small business need one?(03:20:46) How do distinguish a brand refresh from a business rebrand? (05:17.06) We identified five signs that might be time for you to change up your brand.(16:59.09) Be forewarned, you want to avoid the mistake this famous retailer made when it comes to rebranding.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
When was the last time you came up with an interesting idea? If you're like many new entrepreneurs, your schedule rarely allows time for your mind to wander off topic. Research shows that some of our most creative inspiration happens when we allow our brains to rest and stop working so hard, which is why co-hosts Lori Vajda and Nola Boea set out to discover how downtime can not only be great for business, it might just help you come up with your next great idea. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why boredom is considered a “seeking” state of mind.How mundane tasks and creativity are deeply linked.8 Ways to embrace daydreaming to improve thinking and creativity.Key points Lori and Nola are sharing in this episode:(03:15:78) The mindblowing percentage of U.S. employees that don't use their time off.(05:20:52) What the research shows is the link between boredom and creativity. (07:04.35) Why resisting feel-good distractions and the high we feel from dopamine inducing activities are actually good for our minds(9:40.70) The eight components that make a trip transformational. Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Whether you're in the early creative launch stage or you're a seasoned side business entrepreneur, there are times when it seems there aren't enough hours in the day for all the tasks. From writing proposals to meeting with prospects to responding to emails and other administration tasks, your days are full. With a goal of helping you work smarter and not harder, co-hosts Nola Boea and Lori Vajda are on a mission to find you free or very low-cost software tools to help you streamline your business and make your work less stressful. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why you need small business tools and softwareWhich software tools will be the most effective for your side business.The ways in which tech tools can save you money.Key points Lori and Nola are sharing in this episode:(02:05:78) A grammar tool can help you with spelling, punctuation, clarity, tone of voice and more. This is the one free tool we can't live without.(03:29:52) As a small business owner there'll be times when you need client signatures, partnership agreements and more. This free tool makes getting signature easy-peasy. (07:58.35) What phone number are you going to put on your website or your email signatures or collateral or whatever. While this tool is not a free tool, it is an essential one.(9:38.70) High resolution images are an important part of branding and marketing your business. This tool can help you find awesome free high resolution images.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Tool links: Grammaryly:https://www.grammarly.com/ Eversign:https://eversign.com/ Fireflies (transcriptions) https://fireflies.ai/ Openphone: https://www.openphone.com/ Yayimages: https://yayimages.com/ ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
More and more creatives, artists, developers and project teams are launching their own NFT projects. Lori Vajda and Nola Boea explore the importance of the Community Moderator role to market, promote and engage with project audiences, with returning guest Christine Gu, NFT entrepreneur, artist, and co-founder of Mini Monkey Mafia. She shares her knowledge, experience and recommendations for anyone new to the role of an NFT Discord community manager and those ready to level-up their skills.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Connect with Christine Gu: Christine's personal portfolio: https://christinegu.com/ Christine's Twitter: https://twitter.com/chr15tine_gu Mini Monkey Mafia OpenSea link: https://opensea.io/collection/minimonkeymafia Mini Monkey Mafia website: https://monkeymafia.co/ This episode was supported by: Be-YOU-niqueConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
They are Catholic Women Professionals and they are getting ready for a Mother Mary May Meet-up. Organizer, Lilia Grundy, give us the details on this on-line gather for women. More information can be found at https://www.catholicwomenprofessionals.com/ (Catholic Women Professionals). https://the-morning-blend.captivate.fm/ (Subscribe to the Morning Blend) on your favorite podcast platform. Find this show on the free https://materdeiradio.com/hail-mary-media-app/ (Hail Mary Media App), along with a radio live-stream, prayers, news, and more. Look through https://materdeiradio.com/category/morning-drive/ (past episodes) or https://forms.ministryforms.net/viewForm.aspx?formId=f861df13-50f6-4182-8712-b794ec287dfb (support this podcast). The Morning Blend is a production of https://materdeiradio.com/ (Mater Dei Radio) in Portland, Oregon.
Of the nearly 70 million Americans running a side business, less than half were motivated solely by the desire to make money. In fact, 38% say they starting their business to ‘do something fun, 28% wanted to ‘develop new skills' and 16% wanted to ‘test a specific business idea' before making the leap.In this episode co-hosts Nola Boea and Lori Vajda sat down with two entrepreneurial, multi-talented women, to learn what drove them to not only diversify their own career paths, but to create a podcast where people share what motivated them to go find their bliss.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why more people today are changing jobs and completely changing careers, than in previous generations. How creating a successful podcast can be a side business.Useful tips for discovering your own passion project.Key points Lori and Nola are sharing in this episode:(07:36:55) How the tool, Human Design, is helping people move past their limiting beliefs so they can embrace their unique approach for living an authentic life.(11:17:90) Getting past your fear gates requires stepping out of your comfort zone. This one little trick can help you get there faster. (13:55.75) By understanding which one of the five types, or traits, of the Human Design tool you are, can help you live in flow so you can create your best life. (16:59:17) Fear can be a motivator. Implementing anyone of these five strategies can help you address your fear gates and move past your self-doubts.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Connect with The Bliss Project: https://www.theblissproject777.com/ ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
According to CNN, more than 44 million people have diversified their career and are earning multiple streams of income, many through their side business(es). Let's be honest, starting a business while still employed elsewhere can be tough, but it's often not as difficult as you might think. In this episode co-hosts Lori Vajda and Nola Boea are switching places and are the podcast guests on the Writer's Mindset podcast. Listen in as we share our tips and insights for how you can find balance between working your traditional day job and diversifying your career portfolio with a side business.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why having a steady income from your day job lets you make decisions on your new business, from a place of confidence rather than a place of fear.For many professionals who are actively diversifying their career, the goal isn't to eventually turn their side business into a full-time gig.Working on your side business is often associated with burnout, but the opposite is often the case for this simple reason.Key points Lori and Nola are sharing in this episode:(04:07:84) A side business can be a lot of working, but it can also be the source of energy that fuel creativity and gives you a feeling of having achieved something meaningful.(06:22:77) The common pitfalls people often fall into when they are balancing multiple responsibilities and potentially multiple sources of income.(11:23.38) Why celebrating small wins lead to better longterm outcomes. (17:55.50) This is the biggest challenge people face when specifically balancing a side business with that day job. (24:26:17) How people can make the most from the time they have to manage that side business.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Connect with Writer's Mindset: https://www.writerscookbook.com/podcast/ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Regardless of the type of business you're forming or whether your business partner is a friend, sibling, family member or colleague, you don't know how long the relationship will continue and how it will end. To understand the ins and outs of how business prenuptial agreements work co-hosts Lori Vajda and Nola Boea sat down with legal expert Tanya Bower. Listen in as she explains how a business pre-nup protects both of your interests, what specifically should be included in the agreement, and what to do if you formed a partnership without one.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How you can protect your business in case the relationship just doesn't pay off.What do you need to know to avoid putting your business at risk.Different business entities are subject to different kinds of business agreements.Tips and topics to put include in a business prenuptial agreement. Key points Lori and Nola are sharing in this episode:(5:24:75) How business pre-nups help you avoid court, avoid litigation, and reduce court costs and potentially putting your business out of business.(07:03:51) How a business prenuptial agreement, is different than a business partnership agreement, an LLC, and an operating agreement.(08:59.86) What to do if you've already launched your business and have been working together without a pre-nup, what do you do you then?(15:59.56) These are the basics issues you want to make sure you have in the agreement. (29:02:27) Should you have an attorney draft a prenuptial business agreement, or can you use an online templates or can you write it in yourself?Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Connect with Tanya Bower: Website: www.trippScott.com This episode was supported by: Be-YOU-niqueConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
While it can be relatively easy to get started as an Amazon Seller, even for beginners, that doesn't mean it's easy to start making a profit. You have to be very aware of your costs and the fees you are paying, otherwise you could lose money. In this episode co-hosts Nola Boea and Lori Vajda talk to Amazon expert, Anna Davidson, about her do's and don'ts for setting up a profitable shop. She's here to de-mystify and de-stress the process so you can quickly launch your Amazon business.Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Speak your message herePlease connect with us on Facebook! Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why it's important to understand your options for selling before you get started.How the Amazon Seller app helps you determine which products will give you the best margins.White label, private label, affiliate marketing, this is the easiest one for beginners.Branding, marketing and selling tips so you can successfully launch your online store on Amazon. Key points Lori and Nola are sharing in this episode:(05:27:24) Unlike Etsy, it's the Amazon fullfillment centers that really help entrepreneurs become successful and profitable.(08:47:86) The costly mistake that turned a highly profitable product into a losing one.(13:33.18) Why Amazon is pushing more independent sellers to become a ‘registered brand' in order to receive perks of the platform. (17:03.57) The 3 important steps you need to complete before you start selling on Amazon. (20:26:44) The ideal number of categories a new seller should be listed in.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.Connect with Anna Davidson: theannadavidson.com Esty Queen Program: website linkFree ebook: Make Money Working From HomeFacebook: Connect on FacebookInstagram: Connect on InstagramLinkedIn: Connect on LinkedInYouTube: https://www.youtube.com/user/AnnaDavidsonThawe Twitter: https://twitter.com/theannadavidson ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)
Bird Cooley, Marketing Intern at Innovate Marketing Group, joins Amanda Ma to discuss starting your career as a young professional and advice for young women looking to get started in the event & business industries. Listen now on EventUp!
You have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you're selling'. Here's the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.” In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stages of customer awareness and then craft different messages to meet your customer at the stage they're in. Thanks for Listening!Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabWe love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How understanding the 5 customer ‘Awareness' stages can help you understand your shoppers and increase conversions.The main reasons why people aren't buying.How to talk to prospects based on their stage of awareness.Tips for successfully matching your messaging with the right stage of awareness. Key points Lori and Nola are sharing in this episode:(03:38:72) To have to marketing message resonate with buyers, it needs to match one of these buyer awareness stages.(05:59:12) The 5 stages of awareness, coined by Eugene Schwartz, refers to degree a prospect knows they have a problem, and that there's a solution (You) for their problem.(7:26.09) Don't waste your time. Too many small business owners try to convert a prospect in this stage and it's not worth it. (16:13.97) A visitor in this stage knows there's a solution, but they can't decide which product is the best fix. Here's how to spot solution-aware visitors.(24:33:50) At this stage, it's not about price, it's about how well you communicate you have the right solution.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)Podcast Transcript
In this episode of Black Power Moves, part of the Ebony Covering Black America Podcast Network, we're speaking to Troy Holt. Troy is a financial literacy educator and consultant, podcaster, and author. He does it all! Most importantly, he is passionate about topics like the racial wealth gap and financial empowerment of Black women. He has more than 20 years of experience in the financial services industry and shares some invaluable, common-sense advice and strategies for money management, financial empowerment, and wealth building. https://howmoneyworks.com/troyholt/master-class-part-1 Learn more about your ad choices. Visit megaphone.fm/adchoices
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