Sticky Brand Lab Podcast

Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it's time for a career change. So how can you take the intangible assets you've acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikki Sherin, who used her Identity Capital to become an event marketer and marketing lead for one of the largest IT events in the world.Thanks for Listening!If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand LabIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How the things you put your time and energy into (identity capital) become what you are known for (your identity).Your journey and the elements that have formed who you are, are assets of your Identity Capital you use to purchase' a new job, career advancement, or entrepreneurship.There are many ways to build capital including a degree, your hobby, the books you've read, travel and more.  How investing in that thing that motivates you, will put you on a path towards a satisfying professional and personal life.ResourcesYou can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform (This is an affiliate link)

Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to establishing credibility, there's more to know about incorporating your small business than which corporation to choose.  Thanks for Listening!You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Google Podcasts, or wherever you listen to podcasts.We love hearing from you! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!Sticky Brand LabIncome growth strategies are in the works. Come have a listen!In This Episode You'll LearnWhen incorporating your business may not be the right choice. What a prenup is in the world of entrepreneurship and why you need one.The main, and maybe even the most important reason, for incorporating your business.Why choosing the wrong type of incorporation could cost you personally and financially.While incorporating your side gig may reduce personal liability, there's another important reason to do so, as Nola and Lori found out, tax saving. That's right. Are you a musician on the side? Well, you musical instruments could earn a tax deduction. Photographer, hairstyle or yoga instructor? Yep, your equipment may all be deductible. Of course you should consult with an accountant or business lawyer before filing your taxes. As attorney Tanya Bower explained, knowledge about incorporation is power, and that power is the ability to know the best way to protect yourself and the future of your business.ResourcesSign up for “News You Can Use” at Sticky Brand LabPlan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections, interviews, and even a guided meditation.But first, they explain what led them to consider rebranding the podcast. 00:00 Introduction: The Concept of 'Someday'00:28 The Reality of 'Someday' and Its Impact on Dreams02:04 Rethinking Our Podcast and Embracing Change03:08 The Domino Effect of Change and Embracing the Mess03:35 Overcoming Challenges and Saying Yes to the Mess05:07 The Journey of Becoming an Entrepreneur07:24 Our Personal Side Hustle Stories10:34 The Challenges and Regrets of Having a Side Business14:08 The Turning Point: Saying Yes to the Mess21:32 Challenges and Triumphs of Having a Side Business33:53 The Importance of Support and Encouragement in Entrepreneurship35:11 Conclusion: Small Steps, Big EffectsResourcesSign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox. Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.​ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various companies. You'll learn the importance of a cohesive brand identity and the need to stand out from competitors. Key Time Stamps 00:00 Podcast Update00:24 Our Rebranding Journey01:10 Upcoming Interviews and Content01:32 The Need for a Business Makeover02:07 Greatest Hits Replay: 5 Signs Your Business Needs a Rebrand02:37 Understanding Brand Identity03:18 The Importance of a Sticky Brand03:48 The Elements of a Complete Brand Identity04:51 The Difference Between Rebranding and Refreshing07:22 Five Indicators Your Brand Needs a Makeover07:36 Examples of Successful Rebrands and Refreshes18:53 The Risks of Rebranding Too Quickly21:26 The Financial Implications of Rebranding vs Refreshing22:19 Conclusion and Call to Action Resources Sign up for “News You Can Use” at StickyBrandLab.com- you'll get hot tips, fresh resources and new podcast episodes delivered directly to your inbox. Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts. ​ ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

In the first of our two-part talk, Lisa Mullis, founder of Paraphrase Communications, shares her insights on improving business messaging for a greater revenue impact. She explains why understanding a customer's stage in the buying cycle can significantly affect their engagement and interest in a product or service. Lisa reveals common messaging mistakes and suggests ways to rectify them. Listen in and you'll learn how to effectively match your revenue models with your marketing messages to attract ideal customers and boost sales.00:00 Introduction: The Connection Between Athletic Shoes and Your Business01:07 Welcome to Sticky Brand Lab: Bridging the Gap Between Knowledge and Action01:26 The Importance of Perspective: Can't Read the Label from Inside the Jar01:55 The Challenge for Business Owners: Seeing the Problem03:42 Introducing Our Guest: Lisa Mullis, Brand Messaging Professional04:38 Understanding Business Model vs Revenue Model08:35 The Importance of Understanding Your Revenue Model16:18 Common Mistakes Entrepreneurs Make When Describing Their Product or Service23:44 Conclusion: Defining a Vibrant Life and How to Connect with Lisa MullisThanks for listening! Let's stay connected!https://www.stickybrandlab.com/Connect with us on Facebook! https://www.facebook.com/stickybrandlabSubscribe to Lori and Nola's show on Apple Podcasts, Audible, Google Podcasts, or wherever you listen to podcasts.Podcast Transcript: https://www.stickybrandlab.com/podcastRESOURCESGet your “Plan, Launch and Grow My Business” TOOLKIT BUNDLE -  https://my-store-9761601.creator-spring.com/listing/business-toolkit-bundleConvertKit: Our #1 Favorite Email Marketing Platform -  https://convertkit.com/?lmref=-jJWzw (This is an affiliate link)Guest Links:Take Lisa's free Client Conversion Quiz https://paraphrasecomm.scoreapp.com/Connect with Lisa Mullis on Linked In - https://www.linkedin.com/in/lhmullis/Lisa's website: https://www.paraphrasecomm.com

While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app! You're not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-techie turn a great idea into a viable product without blowing your budget? That's exactly what Lori Vajda and Nola Boea wanted to know so they sat down with Igor Belagorudsky, Founder and President of Fast CTO. Igor and his team started the company to help people and companies with great software ideas get them built the right way, the first time around.In this "Greatest Hits" episode, Igor shares his experience, insights and tips so listeners can learn what you need to know about hiring developers, why you don't want an SOW (statement of work), and how to build a successful tech company.Thanks for Listening!If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Find out more about us at Sticky Brand LabPlease connect with us on Facebook! Business success strategies are in the works. Come have a listen!In This Episode You'll LearnWhy a poorly executed mobile app or software idea can quickly become a huge bank debt and how you can avoid it.The make-or-break steps for finding and hiring the right developer partner to successfully build your app.The risky mistake first time startup founders make when coming up with an idea for an app. The 3 reasons you need to treat your app like a business.Key points Lori and Nola are sharing in this episode:(5:16.46) While the process of building an app seems pretty straightforward, this one costly mistake often leads non-tech founders to hire the wrong team of developers and programmers. (7:48.17) The three primary reasons non-tech entrepreneurs should be wary about signing an SOW and why it usually doesn't help with getting your idea built.(11:10.90) Why you don't want to hire a dev shop that offers project management for free. (14:20:20) Before hiring anyone, this is the first thing you should do when considering if your app is worth developing.(17:12:28) The three main pros and cons of hiring a freelance software developer and hiring a company such as a dev shop.(19:27:22) The surprising answer to determine whether or not you can tell if a developer is trying to scam you.Resources You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Audible, Google Podcasts, or wherever you listen to podcasts.Fast CTOEmail address: igor@fastcto.comConnect with angel Investor and CEO, Igor Belagorudsky -  Social Links:Linked In: https://www.linkedin.com/in/igorbelagorudsky/ Instagram: https://www.instagram.com/lookattheigor/?hl=en Facebook: https://www.facebook.com/fastcto  To Get Igor's two recipes and quote: Sticky Brand Lab Resource Page

In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income.  But what does the path to starting your own business really look like? For Tara McKinney, it meant having the courage to be an Ask Muse guest on our show in 2021 so she could get help identifying and articulating her business niche. Then, ready to turn her idea into action, Tara joined our 8-module DIY course, Create, Design and Launch Your Business Website. In this episode, Tara returns to the show as Founder of Soul in Service, to fill us in on her entrepreneurial journey and share her struggles, successes, and the valuable lessons she learned along the way. Tara's story is a testament to the courage and resilience required to turn a passion into a successful business.Thanks for listening! Let's stay connected!If you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn The power of integrating  rather than compartmentalizing all aspects of ourselves and our varied interests.How external challenges can reveal what needs inner healing so you can be an even better entrepreneur.How to match your ideal client niche to your unique attributes.Email tips for nurturing your existing contacts and growing your customer base.Key points Lori and Nola are sharing in this episode:03:39  Tara reveals the value of her Ask Muse sessions14:01  When you're building your business and then life happens19:53  How Tara packaged her unique offerings22:40  Email Marketing for Targeted Audience Reach30:43  Advice for aspiring entrepreneurs32:34  An amazing definition of a vibrant lifeResources Tara's websites:Soulinservice.coSoulinserviceconsulting.comFree gift from our Podcast Freebies page for episode #163: Soul Freedom Is Get your Passion to Profit 12-step Guide for only $2.99.https://my-store-9761601.creator-spring.com/listing/passion-to-profit-12-stepsSign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your passion and purpose and how it relates to your business. You'll get fresh insights on how to redefine success on your own terms, cultivate adaptability, and focus on activities that bring you happiness.Thanks for listening! Let's stay connected!We love hearing your feedback! Write or record your message here.If you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Subscribe to Lori and Nola's show on Apple Podcasts, Audible, or wherever you listen to podcasts.Business success strategies are in the works. Come have a listen!In This Episode, You'll Learn 13 Questions to ask and considerations to ponder, to better understand your goals, passions, talents, and purposeDifferent ways your values and priorities might show up in a side business. How your life stage may change your passion and purpose - multiple timesKey Points Lori and Nola share in this episode01:07 Personal Experiences with Unreasonable Career Choice Pressures02:51 Beliefs About Your Career Passion and Purpose You May Want to Look At03:59 Do You Need to Find and Follow A Single Passion?04:56 The Concept of Having a Purpose That Transcends Your Career06:45 Beware the Influence of Society on Defining Your Purpose08:23 The Changing Nature of Passion and Purpose Throughout a Vibrant Life09:38 Does Your Work Define Your Purpose? A Revealing Statistic12:08 Unconventional Ways to Direct Today's Passion or Purpose Toward a Side Business13:53 Shape Your Side Business or Career To Conform to Your Current Life Priorities18:54 Aligning Your Business with Your Values: Considerations & Questions21:56 Why You Should Compare Your Childhood Passions to Your Adult Career Choices25:05 When You Go and Go and Go With the Flow28:17 Embrace Imperfection and Face Your Fears in Pursuing Your Passion32:03 The Legacy of Passion and PurposeResources Sign up for “News You Can Use” at Sticky Brand LabPlan, Launch, Grow My Business TOOLKIT - 20 bundled tip-sheets, templates, worksheets, guides and checklists to get you started on your entrepreneurial journey. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

We want to express our thanks to you for tuning into our show. You, listener, are the reason we come back every week. And we're so grateful you take the time to connect with us to learn the many facets of becoming a first-time entrepreneur in the second half of a vibrant life.Speaking of a vibrant life, here at Sticky Brand Lab, we strongly believe in the value of taking time during the holidays, not only for our family and friends, but especially for ourselves. Yet, we know how stress filled the holiday season can be, and finding a little time for self-care can be challenging.That's why we're gifting you, our listeners, with a relaxing mindful meditation. It comes to us courtesy of our dear friend and past podcast guest, Michele Molitor, CEO and founder of Nectar Consulting. Michele is an executive coach for entrepreneurs and business leaders, as well as hypnotherapist, speaker, and author. Her 15 minute guided gratitude meditation is sure to bring you all of the de-stressing vibes and self-care needed for a peaceful path to a winning holiday celebration. We hope you enjoy it so much that you'll want to bookmark the link to it, which you'll find below, so that you can come back and listen to it again and again.Thanks for listening! Let's stay connected!We love hearing your feedback! Leave or speak your message here.If you haven't already, please connect with us on Facebook!Pick out a fun gift for a budding entrepreneur over on our merch page.Subscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.ResourcesMichele Molitor's Gratitude Meditation: https://youtu.be/FwcyQU64Zsc?si=Z5O5-Dbazn6ulsyihttps://michelemolitor.com/Nectar Consulting: https://nectarconsulting.com/Sign up  for “News You Can Use” at Sticky Brand LabConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victories of some little-known, and some surprising, entrepreneurial figures, unearthing precious insights on how failure and success are intimately intertwined.  We delve into the lessons failure can teach us and how to pivot from it positively. After listening, you may want to shift your perspective about the roadblocks you face, to see them not as a deterrents but as interesting detours on the road to success. Thanks for listening! Let's stay connected!We love hearing your feedback! Leave or speak your message here.If you haven't already, please connect with us on Facebook!Pick out a fun gift for a budding entrepreneur over on our merch page. Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn: How perseverance can pay off... big time. We don't always know the struggles that came before someone's success.Why you shouldn't immediately judge an unexpected outcome as a failure.Lessons learned from painful comebacks so you don't make the same mistakes.Just a few of the many key points Lori and Nola are sharing in this episode:11:02  The story of the struggling girl who got fired and came out on top.17:49  This entertainer said the wrong thing at the wrong time and shares her refreshing perspective about that big snafu.27:35 What Nola and Lori have learned from failures.35:45 Lessons Tim Ferris learned about failure and success. ... and more fascinating stories of setbacks turned comebacks. ResourcesSign up  for “News You Can Use” at Sticky Brand LabSubscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for Personal and Professional Growth. Our journey begins with Johann Hari's insightful book, "Stolen Focus", that peels back the layers of our growing struggle with concentration in this digital age.Thanks for listening! Let's stay connected!We love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Pick out a fun holiday gift for a budding entrepreneur on our merch page. Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn: How big and fast the mountain of information at our fingertips has grown. How technology has changed the way our brains prefer to take in information.The one digital invention that keeps us scrolling and scrolling and scrolling....How predictive technology can anticipate your next move.The affect technology is having on digitally native children.Ways to climb out of the rabbit hole and take control of your tech-induced habits.Key points Lori and Nola are sharing in this episode: 4:48 Surprising revelations that made Lori's jaw drop.14:22 The Multi-Tasking Myth22:48 The addictive side effect of this one tech improvement28:03 Pavlovian psychology applies to social media30:17 How tech affects children35:13 Solutions to Managing Technology Addiction and Improving Focus44:44 "Stolen Focus" Recommendation ResourcesSign up  for “News You Can Use” at Sticky Brand LabSubscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Not only can a side business help you earn extra income, it can also bolster your current career or even empower you to change careers completely. In this episode, Lori and Nola share how their own side businesses helped them gain promotions, switch careers, and enhance their day jobs. Learn how having a side business can strengthen sales skills, increase marketing and PR savvy, refine communication skills, bolster networks and networking skills, and enhance leadership abilities. Tune in to learn how starting a side business can open doors in your primary job and career.Thanks for listening! Let's stay connected!We love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn The amount time and energy the typical side-business owner actually invests in their business. The number may surprise you.Five skills we built by running our own side-businesses, and how they spilled over and supercharged our careers.Regardless what business you're in, you are in the sales business. You can take that skill anywhere.The most authentic way to network is to focus on giving. You'll be surprised at what you'll receiveKey points Lori and Nola are sharing in this episode:  0:00  Starting a Side Business Benefits  2:41  Examples of how side businesses helped advance our primary careers  4:38  Statistics that bust myths about running a side business  8:37  How a side business strengthens your sales skills15:59  How a side business increases your PR & Marketing skills.19:15  How a side business improves your corporate communications skills24:47  How a side business enhances your network and networking skills29:09  How a side business increases your leadership skills30:09  Putting it all together ResourcesSign up  for “News You Can Use” at Sticky Brand LabSubscribe to Lori and Nola's show  on Apple Podcasts,  Audible, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (T

Have you ever noticed how small setbacks and minor annoyances can accumulate until you feel as if one more could just about push you over the edge?  While microstressors are an integral part of life, with the right tools and mindset, they can be harnessed to our advantage. In this final episode of our three-part series on microstressors, Lori and Nola equip you with quick and easy stress management techniques that can turn microstressors into powerful tools for success. Don't let that sneaky microstress disempower you; let's harness it together to create a more positive, empowering journey. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or voice your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode, You'll Learn The importance of recognizing and responding to small stressors appropriately.How to tune into your body's response to different situations so you can cut stress off at the pass.How to apply invaluable, easy-to-do stress-relief techniques.Tips on asking for help effectively and communicating your boundaries to others.Key points Lori and Nola are sharing in this episode:12:35  Your answers to these questions reveal when and how to stop a stressor in its tracks.8:17 Do any of these signs of stress ring true for you? 23:32  Safe, savvy boundary-setting tactics to protect your time and energy.28:48  The most effective way to get someone to WANT to help take some of the load off.ResourcesFor a deeper dive into the effects of unchecked microstress, listen to Episodes 148 & 149. Subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Audible, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Ready to learn the secret weapons of small business communication and PR? You're in for a treat, with our fascinating guest Jamie Levin, a communication and PR whiz. We unearth some gems on how to captivate your audience, and boost your business. Jamie dismantles the common misbeliefs around business communication and PR, revealing DIY tactics to spread the word about your new venture. Discover the art behind nurturing a sense of belonging among your team, making freelancers feel valued, and leveraging word-of-mouth for your business. Learn the merits of collaborating with communications and PR consultants, and how to choose the right PR pro for you. Jamie emphasizes the need to tailor messages keeping the target audience in mind, the value of prompt responsivenes, and the magic of fostering relationships, both in your network and in the media.Lastly, Jamie uncovers her unique approach to achieving equilibrium between her personal and professional life. She shares her tricks on managing family, fitness, and her passion for entrepreneurship, offering an unusual take on what balance means. Listen to her secret recipe for incorporating moments of gratitude, self-care, and mindfulness into her daily routine. From the soccer fields to her own business, Jamie's energizing life is a mirror of the power of balance and passion, promising to inspire you in your entrepreneurial journey.Thanks for listening! Let's stay connected!Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or voice your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Resources www.jlevincommunications.comhttps://www.linkedin.com/in/jamielevin/ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.

Ever feel like you're stuck in a race towards perfection, only to find it's an impossible finish line? Are you terrified of failure, thinking it's a sign of weakness rather than a stepping stone? Well, you're not alone, and we're here to change that mindset. In this enlightening discussion, we reveal the three forms perfectionism can take.  And yes, we discuss our battles with perfectionism, unveiling its impact on our sense of self-worth, and how we've learned to find grace in our own imperfections. Finally, we debunk the myth that perfectionism is a sign of strength. Instead, we champion the growth mindset, acknowledging that it's through our mistakes and setbacks that we truly learn and grow. We share our stories of transformation, and how we learned to embrace our failures and use them as a springboard for growth. We've gone through this journey, and we're here to guide you through yours. So let's get started, let's learn to embrace our shortcomings and celebrate our growth.In This Episode, You'll Learn 1) How perfectionism contributes to the fear of failure, 2) The root causes of perfectionism and the fear of failure; and3) What we can do to overcome perfectionism and embrace failure Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or voice your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Have you ever thought about starting a family business? Research has repeatedly shown that family businesses perform better than conventional businesses. If you have ever considered starting a for profit or nonprofit business with your dad but aren't sure if your different approaches would work, this episode is for you!Join hosts Nola Boea and Lori Vajda as they sit down with a remarkable father-daughter team who decided to start a nonprofit together in order to make a difference in their community. How was it to work alongside your parent? How do you handle conflicting viewpoints, leadership, and—most importantly—keeping your relationship intact? Learn the secrets to their business success as they share their motivational entrepreneurial journey with you, along with priceless insights and practical advice to help you launch your business venture with your dad. Thanks for listening! Let's stay connected!Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn How partnerships between fathers and daughters can drive success, whether you run a for-profit or a not-for-profit companyA key component of successful family-run businesses is being driven by a common sense of purpose.Gain insights into the challenges faced by father-daughter teams and valuable tips for navigating themHear how family partnerships are not only about the present but also about building a lasting legacy that can impact communities and society as a wholeKey points Lori and Nola are sharing in this episode:(02:04:80) The numbers tell the story. Family firms across the board outperform traditional, non-family-run firms in key areas, including financially.(06:59:70) The where, what, and how of an idea to launch a business together came about while in a U HAUL. It led to a conversation looking at what the future of our nation holds for my daughters. (08:06:90) How do you choose a name for your business? For 'Buck', it needed to align with a purpose and passion to support leadership in youth(14:11:40) The decision to start a nonprofit vs. a for profit organization is not easy and takes many factors into consideration. One factor stood out above the rest(17:45:70) The key—the arguments or conversations—are really focused on the how and what's the best and most effective way. You have to have great respect for each other's strengths and weaknesses.Resources ACEs: WebsiteBuck Martinez: LinkedInKrissy Webb: LinkedInSubscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible,  or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

If asked, most people would say they recognize the value of continuous learning and the personal growth that can come from acquiring new skills or starting a new side business. Ask a mom, and you're more likely to get a response like, “Between the kids, the chores, work, and extracurricular activities, I just don't have the time right now.”Stay tuned, friend, for what is sure to be a lively discussion as co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, author, and podcast host, Nikki Oden, of the hit show, Love Your Mom Life, as she shares valuable insights and strategies for the importance of prioritizing personal growth, reigniting passions, and embracing new opportunities as a means to lead a more fulfilling life.Thanks for listening! Let's stay connected!Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn Discover the power of shifting your perspective and embracing the unknown to unlock a world of exciting possibilitiesThe benefits of making new connections and forming relationships, both personally and professionallyHow to prioritize personal growth, reignite passions, and embrace new opportunities as a means to lead a more fulfilling lifeKey points Lori and Nola are sharing in this episode:(03:47:10) Why is it so hard for moms to prioritize “starting something new,” whether professionally or personally, especially in the context of a very busy mom life?(06:45:70) No matter what type of “working mom” you are, you still need something that's yours outside of mommy and wife, of course. How do you get it without feeling guilty, overwhelmed, or burnt out?(10:52:60) Breaking the deep-rooted belief that putting yourself first as a mother is selfish. Why it's important and how to do it without feeling guilty(14:10:50) The benefits and importance of modeling self-care and pursuing your own aspirations for your kids at different stages of their development(19:54:50) Our expert offers tips and strategies for how moms can learn to overcome those feelings of self-doubt or guilt and prioritize their own aspirationsResources Love Your Mom Life, podcast - Listen on AppleBook: "But Definitely Wear Mascara: Hacks to Help You Love Your Mom Life (and Yourself) a Little More." - AmazonConnect with Nikki Oden - https://youridealmomlife.com/ Subscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Whether you're pursuing a side business or a passion, uncertain about leaving your current job for a new opportunity, or simply seeking a change, making this kind of decision is not a clear-cut process.In Part 2 of our two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur and immersive career coach Gretchen Skalka for an in-depth discussion.  If you've ever wondered how you can turn your talents, interests, skills, or career experience into a livelihood or whether working with a career coach is right for you, this interview is a must-listen! Prepare to be inspired as you learn how to build a business or career that genuinely motivates, excites, and inspires you.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabIf you haven't already, please connect with us on Facebook! Would you like to be a guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn How asking yourself this one simple question can help you turn your passion, purpose, or talents into a money-making careerThe signs that it's time to make a career pivotHow to level up your professional experienceWorking with a coach can help you accelerate your path to leadership or entrepreneurshipKey points Lori and Nola are sharing in this episode:(04:37:00) The fundamental difference between a career mentor and a career coach.(06:36:70) Although you might seek coaching services to help you reach a goal or with a desire to make more money, get a promotion, or have an easier time at work, all those things are generally symptomatic of a larger issue that's happening.(09:17:30) We say you can do anything, but we don't say you can do many things. The values and goals that you had professionally in your 20s are going to be different when you're in your 40s, 50s, and beyond.(11:15:20) How to combine setting goals with the steps to taking action so that when you feel like you are out of your comfort zone, you still feel like you're making progress.(17:04:90) Often, people walk away from tenured careers and successful positions because they could not get through an interpersonal challenge they had with someone in the workplace. Here's what to do first.Resources Connect with Gretchen Skalka: Career Insights ConsultingThe Plight Attendant: Show LinkGretchen Skalka: LinkedInSubscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Have you ever found yourself so deeply absorbed in a task, hobby, or passion that time seemed to slip away, leaving you pleasantly lost in the moment? Well, that very talent, skill, or passion that lights a fire within you might just hold the key to your ideal career or side business!In Part 1 of this captivating two-part episode, co-hosts Nola Boea and Lori Vajda sit down with entrepreneur, leadership development consultant, and immersive career coach extraordinaire Gretchen Skalka. Hear her describe how she used her natural talent, insight, and experience to go from being a successful marketing director to becoming a full-time entrepreneur.If you've ever wondered what it feels like to turn your passion into a livelihood, this two-part interview is a must-listen! Get ready to be inspired and discover the path to a business or career that truly inspires, excites, and fills you with happiness.Thanks for listening! Let's stay connected!Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn Why losing track of time while doing something you love or are good at is a sign that you're on the right career pathThe signs that it's time to make a career pivotHow to use your natural skill, interest or talent as a guiding force towards your ideal career or side businessBoth interviews are brimming with tips and insights on transforming your passion into a lucrative careerKey points Lori and Nola are sharing in this episode:(01:50:00) Steve Jobs quote on finding a career you love and why you shouldn't settle until you do.(06:51:20) It's incredibly important for you to realize that what you have to contribute is so much more than your title, especially given the amount of time you spend doing that function. (08:24:80) The frustration that comes when you either don't feel empowered to tap into that part of yourself (your talent, skill, or passion) or have never had the opportunity to even know that you can draw upon it(10:54:10) Immersive career coaching and how it helps you identify what excites you so you can succeed in your interview or business(20:29:51) Career coaching that expands to include the entire lifespan of your career, and that career could be in one place or many places. It also could be with your turning a passion into your professionResources Connect with Grethen Skalka: Career Insights ConsultingThe Plight Attendant: Show LinkGretchen Skalka: LinkedInSubscribe to the Sticky Brand Lab podcast on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

We (Lori Vajda and Nola Boea) were recently honored to be guests on the  Love Your Mom Life podcast. We had a great conversation with host Nikki Oden about how to build a business that supports your mom life. And today, we'd like to share that episode with you. Enjoy!

Stress is our body's natural reaction to change, and it occurs regularly in our daily lives. Additionally, while typical stress triggers an instinctive reaction from our bodies and minds, micro-stresses, also known as low level stress, are not even perceived by either. These small individual stressors, such as constant meetings, deadline pressures, and the challenge of balancing work and life—may not seem overwhelming on their own. But, what you don't know CAN hurt you! Join hosts Nola Boea and Lori Vajda as they teach you how to “tune in” to these subtle stressors so you can regain control of your well-being and improve your professional performance.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or voice your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode, You'll Learn The surprising impact of 'micro-stresses' that go unnoticedWhy low level stressors undermine your wellbeingDiscover how those tiny 'micro-stresses' can add up and what you can do to reduce, minimize, even eliminate themKey points Lori and Nola are sharing in this episode:(01:59:05) Why you need to be aware of the microstresses that affect you on an individual level(03:08:21) When we're unaware of our low level stressors, we're not able to identify why we feel the way we do or use the same stress management tools that we would for high levels of stress(05:09:30) Awareness is the first step because, without awareness, you can't take action(07:57:07) This is one way to identify the typical microstressors that have the greatest impact on you(13:41:30) Focus on the what, who, and when microstressors appear so you know where and how in your body you experience them both physically and mentallyResources You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Nearly half, or 48%, of Americans describe themselves as workaholics. Given that 94% of professionals report spending more than 50 hours a week at their jobs and say they frequently work on weekends, it's not surprising that 83% of survey respondents said they were burned out.  In this episode, we pull back the curtain on the stressors that might be unimportant on the surface but could be impeding your wellbeing. Join hosts Nola Boea and Lori Vajda as they discuss microstressors and how, if unaddressed, they can result in chronic stress, tension, anxiety, and burnout. Learn how to reduce the effects of stressors to maintain healthier relationships, set clear boundaries, and improve your interpersonal communication.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or voice your message here.If you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode, You'll Learn How small annoyances, interpersonal conflicts, time pressures, and other routine challenges can have a significant impact on your well-beingWhy it is crucial to identify microstressors in order to effectively address themLearning to manage microstressors can lead to improved communication skills, better time management, and a good night's sleepKey points Lori and Nola are sharing in this episode:(02:45:11) The relationship between your general well-being and your professional identity and why that might not keep you stress-free(05:11:21) How well you can move from your personal to your professional life depends on how well you can manage burnout, microstressors, and work/life balance.(10:47:88) The 14 different microstressors that are constantly present but that you might not be aware of.(12:20:07) The types of microstress that can often deplete your emotional reserve.(14:20:80) This category of microstressors challenges your identity or self confidence.(18:50:30) Reducing low-level stress can strengthen your resilience. Here are six suggestions for things you can do.Resources Sign up for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Getting your audience's attention in a world full of information requires much more than just a straightforward pitch. As an entrepreneur, you're not merely selling products or services; you're selling a unique story, a vision, and a promise.In this episode, co-hosts Nola Boea and Lori Vajda talk to Lisa Mullis, a dynamic strategic brand coach, accomplished copywriter, and visionary founder of Paraphrase Communications, about her method for creating brand messaging. Join us as we uncover the key skills and writing tips to help ensure that your messages not only connect but also highlight your brand's distinct value proposition.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn How to create messages that resonate with your target audienceStrategies to identify and address your audience's pain pointsDiscover effective tips for infusing your brand's personality and authenticity into your messagingWays to integrate storytelling techniques into your messaging to engage, captivate, and emotionally connect with your audienceKey points Lori and Nola are sharing in this episode:(05:49:25) Sales success depends on developing a deeper connection with your audience. This is something that many business owners find difficult, and here's why.(07:05:03) How to hire a "team" without a huge investment so you can grow your business, including when and how not to do it.(12:44:92) The 5 questions you need to ask yourself to write your own brand messaging(14:49:25) Do's and don'ts for writing copy in general, and, more specifically, for your website(16:55:51) The 3 most important pages and information every business website should containResources Connect with Lisa Mullis: Paraphrase CommunicationsHigh-converting Homepage Copy + Layout Template: https://training.paraphrasecomm.com/hchpsblCopy Camp for Homepages Live: https://training.paraphrasecomm.com/cch2302Live workshop series to learn how to create a heart-centered homepage. The one-time fee is normally $97 but Lisa is offering a special deal for our SBLab community: $10 off using promocode: CCHLOVESBL OR you can go directly to: https://training.paraphrasecomm.com/offers/oVu7tuVv?coupon_code=CCHLOVESBL Subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Are you an entrepreneur or career professional who struggles to negotiate confidently or successfully in a variety of situations? It is not just you. Many people, especially women, are aware of the psychological and cultural factors that play a role in their difficulties.In this episode co-hosts Nola Boea and Lori Vajda talk to Andi Haddad, a highly accomplished professional specializing in vendor relations, negotiations, and B2B partnerships about her win-win approach to negotiations. Join us as we uncover the negotiating skills and tips to help you achieve remarkable success regarding contracts, collaborations, or career advancements and more.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn Learn essential negotiation techniques tailored to womenStrategies and tips to boost your confidence in negotiation settingsDiscover effective communication tactics and tips to overcome challenges and drive successLeverage negotiation strateges to position yourself for promotions, salary increases, and leadership rolesKey points Lori and Nola are sharing in this episode:02:09:37) Researchers identified this startling discovery:The gender gap in negotiation starts at an unbelievably young age!(08:27:30) Why our guest negotiated her job role during her interview and the incredible outcome it yielded as a result.(10:33:22) The gender differences between the way men do negotiations and women do negotiations(14:27:56) Regardless of gender, this is the mindset or self-talk that typically gets in the way of successful negotiations.(17:36:06) Common negotiation mistakes, including getting comfortable saying “no”, what to do when you make a mistake, easy tips to help you turn it around.Resources Connect with Andi Haddad - LinkedInConnect with Andi on Instagram Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Have you ever wondered what it would be like to leave your successful career and embrace the adventure of entrepreneurship? You're not alone, many professionals dream of being their own boss or creating multiple streams of income. Are you ready to take a transformative leap that holds the potential for extraordinary growth and fulfillment?In Part 2 of this thought-provoking interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior TV executive and executive producer for notable award-winning hits networks, about her transformative journey into self-employment. Join us as she reveals her valuable insights, essential tips, and resources that will empower you to confidently navigate your own entrepreneurial path.Thanks for listening! Let's stay connected!For helpful tools, tips, and inspiration delivered to your inbox, sign up  for “News You Can Use” at Sticky Brand LabPlease connect with us on Facebook! Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn The importance of embracing new opportunities and taking calculated risks for personal and professional growth. Tips for applying prior experience to drive innovation and success in a new role, industry and marketplace.Strategies for effectively navigating the transition into new entrepreneurial pathPractical tips, steps, and secrets for how to successfully identify and apply transferable skill in a new entrepreneurial settingKey points Lori and Nola are sharing in this episode:(08:31:29) How to identify the specific skills from your prior career that can help you transition into your current role.(10:59:79) Starting a business can be a bit intimidating at the start, particularly when it comes to seasoned owners. Here's how you yourself can navigate that kind of terrain where you're not necessarily the go-to expert.(14:53:29) We're told you shouldn't work with your spouse. Tips you can use if you want to go into business with a friend, spouse or family member.(16:55:94) Why failure is a good thing when you're just starting out. Here's how you can use honesty, integrity and the experience to improve your customer/client relationships. (20:00:03) This stands out as the one thing our guest wished she'd known at the start of her journey.Resources Connect with Shari Cedar - https://www.linkedin.com/in/sharisolomoncedar/AK Building Services: https://www.akbuildingservices.com/Notion - Panda Doc -  EHub (Timekeeping)Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Transcript

Professionals who are established in their careers often have demanding work schedules and responsibilities. Juggling a side business alongside a successful career can have an impact on work-life balance. Despite these challenges, many women successfully navigate the transition and thrive in their side businesses.In Part 1 of this 2-Part interview, co-hosts Nola Boea and Lori Vajda talk to Shari Cedar, a former senior executive and executive producer for notable award-winning hits networks, about her life-changing decision to leave a successful career and venture into the world of entrepreneurship. Join us as we uncover the reasons behind her bold move and the unique path she embarked upon.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabPlease connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn The rewards and challenges many women face managing both career and entrepreneurshipStrategies and tips for effectively navigating the transition into side businessesRecognizing and overcoming feelings of imposter syndrome Practical tips, steps, and secrets to launching a new entrepreneurial journeyKey points Lori and Nola are sharing in this episode:(05:23:37) After having a successful career as a producer and executive producer for many hit reality TV shows, hear why Shari Cedar decided to make a shift at that time in her career and start a side business.(07:14:27) There's a saying, “the straw that broke the camel's back,” here the pivotal moment that led her (and many others) to reevaluate her successful career and make a life changing decision.(10:41:49) The how, when, what of making the transition from full-time employee to full-time entrepreneur(13:02:12) As the vice president of a family owned company Shari explains what skills from her prior career helped her the most on her entrepreneurship journey? (16:00:96) Four + tips for making the transition from full-time employment in your field to entrepreneurship - you can put into immediate action, even if your new business is in a new industry or marketplaceResources Connect with Shari Cedar - https://www.linkedin.com/in/sharisolomoncedar/, https://www.akbuildingservices.com/Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

The global pandemic brought remote work to our attention, and as a result, people are becoming less and less willing to adhere to the traditional career path or workday. Between the great resignation and the quiet quitting trend, more people are rethinking their jobs, careers, and entrepreneurship. We invite you to listen in as co-hosts Lori Vajda and Nola Boea share why more individuals are building their career portfolios by starting their own companies and turning their knowledge, experience, and interests into multiple streams of income. But that's not all; many are choosing to create lifestyle businesses that allow them to earn a living while still enjoying life.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or voice your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode, You'll Learn Is a lifestyle business the right career solution for you?This is quickly becoming an option for people who want to turn their skills and hobbies into businesses How and why we need to shift our thinking and take a holistic approach to personalizing a career path and life journeyKey points Lori and Nola are sharing in this episode:(04:28:13) Why working for retirement is so antiquated, unhealthy and not applicable to today's way of life(07:17:21) This new retirement trend is one we think doesn't make sense and should be “fired”(10:22:75) What really needs a paradigm shift is our conscious, unconscious, and biased views of work, leisure, and life(11:42:85) From passive and active income streams to entrepreneurial side businesses, these are all parts of designing a personalized or customized career, business, and lifestyle(12:58:46) How more employees over the age of 45 are being forced to leave their positions before they are ready(20:15:06) S.L.A.P. the Strategic Life Action Plan you can use to design a career and/or business that fits your lifestyle.Resources Sign up for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Whether you run a marketing company or are a business owner with a new venture, it can be difficult to stand out from the crowd and spread the word. Storytelling is one technique that most experts advise. Why? Because our brains are designed for telling and listening to stories. An inspiring story draws us into the narrator's experience. Join co-hosts Nola Boea and Lori Vajda as they explore the magic of brand storytelling with David Fischette. Learn how to connect brand stories with your target audience by using the tricks, techniques, creative applications, and action steps discussed in this episode.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen.  You'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn Gain insights into how to create stories that resonate with your target market, reflecting their values and aspirationsLearn to incorporate storytelling into different platforms, including social media, video content, blogs, and live events, to produce a unified and powerful brand narrative. Practical tips, steps, and strategies to align your brand's values, mission, and personality with your storytelling effortsHow to use storytelling to captivate your audience, keep them coming back for more, and nurture customer loyaltyKey points Lori and Nola are sharing in this episode:(04:15:84) What brand marketing and brand advertising have evolved into is so different today than in traditional marketing.(06:02:33) This is why brand storytelling is the future of marketing and how sales teams can use storytelling to strengthen their brand and messaging.(08:27:06) The connection between a person's experience, passion, storytelling, and marketing. This is how you connect customers to your offer.(10:59:19) A good story doesn't have to be true, it has to tell the truth. Here's what David thinks makes a story good or bad, and what he says many marketers are getting wrong.(12:21:4) Event organizers, marketing firms, and sales departments can use these four steps to develop a unique brand story.(16:11:25)  Our brains are wired for stories, here's an example of how David uses storytelling experientially in the events he produces.Resources Go West Creative Group Instagram - DigiwestConnect with David Fischette - LinkedIn Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

As podcast co hosts, the goal of our show is to empower women to become first-time entrepreneurs in the second half of a vibrant life. And Nola and I believe that part of having a vibrant life includes taking time to be with family and friends as well as taking time for oneself.Today is the Fourth of July, also known as Independence Day, here in the US. It's a national holiday and an extended weekend that a lot of Americans look forward to. Traditionally, during this time, families and friends come together, usually for cookouts, to watch fireworks, and to do other fun activities. Some people may take the long weekend to de-stress and do low-key things like curl up with a good book. So on that note, today, July 4th, 2023: we're practicing what we're preaching, which means Nola and I are taking time off to spend time with our families and get in a little R&R. We hope you are also taking this time to enjoy loved ones and focus on your own well-being. Because it's essential to your overall, long-term success and fulfillment as an entrepreneur. It's part of living a vibrant life! In the meantime, if it fits into your self-care plans, we hope you enjoy this replay of an episode on Intuitive Self-Care. With that being said, we will be back next week with another fresh, full episode to help you start your side business. Have a wonderful week! 

If you have felt unsatisfied in your current position or profession and have wondered about switching to a different industry or starting your own business but are hesitant to take the plunge, you are not alone. Making such a move can be intimidating, overwhelming, or even exhilarating. In this episode, co-hosts Nola Boea and Lori Vajda speak with David Fischette about the difficulties he encountered in the music business and the pivotal decision that would ultimately change his career and life. Listen as this musician-turned-entrepreneur discusses the twists, turns, and unexpected detours he underwent as well as the practical steps, ideas, and solutions that ultimately led to his own successful business adventure.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn The remarkable entrepreneurial story of what happens when you dare to chase your dreamsHow to embrace change and use it as a catalyst for growth Practical tips, steps, and secrets to launching an entrepreneurial journeyHow your experiences can shape your entrepreneurial perspective on starting a creative businessKey points Lori and Nola share in this episode:(06:18:37) After initially concentrating on DJ services for corporate events, we broadened our selection by creating multimedia packages to enable us to serve all of our clients' needs in a single location.(10:47:44) The two valuable skills and lessons learned from those early days in business that have proven to be valuable and helped make the company the success it is today.(14:35:77) How to turn failure into an asset and use it as an opportunity to go in a new direction One example is telling people stories of your own failures; those are the stories that actually really resonate.(17:42:75) Owning a small boutique business has many challenges; one of them is finding balance between work and personal life.(20:24:21) The counterintuitive technique for building trust with a new client.(21:20:14)  The influence of storytelling over messaging as a powerful tool for communication.Resources Go West Creative Group Instagram - DigiwestConnect with David Fischette - LinkedIn Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Whether it's setting boundaries with clients, prioritizing your physical, emotional, and mental health needs, or just needing time alone, some people, especially women, find it challenging to say ‘no' to others. One reason for this is the belief that practicing self-care is egocentric, selfish, and self-serving. We contend it is just the opposite. Come listen as co-hosts Lori Vajda and Nola Boea share why and how putting yourself first can shift everything in your life and give you more energy so you can assert your needs and desires with confidence - and there's nothing selfish about that.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode, You'll Learn How your tendency to prioritize other people's needs over your own can lead to burnout, overwhelm, and anxietyWhy the greatest act of selfishness is loving and caring for yourselfTrue meaning of self-loyaltyBrainstorming activities that feed your soul and give you energyKey points Lori and Nola are sharing in this episode:(02:55:13) A recent survey showed why 49% of Americans said they would self-identify as people pleasers.(04:17:55) Do you exhibit any of these nine behaviors? You might just be a “people-pleasure”.(06:22:57) How to tell if you've been socialized to be people pleasers or if it's just naturally part of your personality.(09:58:08) Our definition of people pleasing comes from Natalie Lou, the author of The Joy of Saying No. She defines the behavior this way.(11:27:46) 10 signs that you might be trying too hard to make other people.(14:49:67) Three tips to help you break the people pleaser behaviors.Resources Sign up for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

We may be tempted to give credit and accolades to successful entrepreneurs like Richard Branson or Anne Wojcicki, co-founder and CEO of 23andMe, for their drive, innovation, and remarkable success. However, the credit would be misdirected, at least partially. In fact, some of today's most successful businesspeople were influenced by their business-owning parents.How does our upbringing influence our entrepreneurial spirit? In this special Father's Day episode, co-hosts Nola Boea and Lori Vajda discuss the role fatherhood plays in the lives of entrepreneurs. Whether you're a business owning parent or an aspiring entrepreneur, hear from successful CEOs and founders as they share the parental role models who inspired them. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Nature and nurture both play a role in developing future entrepreneursHow CEO fathers of daughters are leading women's advancements in both the corporate and entrepreneurial worldsThe influence parents have on children's business interestsSimple ideas parents can use to mentor and help steer their children down a path to business ownershipKey points Lori and Nola are sharing in this episode:(01:40:23) According to a study, male judges who were the fathers of daughters were 16% more likely to decide in favor of women's rights.(03:41:71) The ways in which fathers influence their daughters, and how having a daughter influences fathers to be better leaders(04:09:81) Journalist, entrepreneur, and founder of the5starz company, Noa Gadot, shares what she learned from interviews with successful entrepreneurs(05:27:37) When we asked guest Carly Reiley, founder of Overpriced JPEGs,  about her parents' influence, she had this to say about her father.  (07:42:50) Natalie Nixon, author of the Creativity Leap and Founder of Figure Eight Thinking, shared the best career advice she received Resources Sign up for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Starting your own business, whether full-time or part-time, has many advantages, including the freedom to be your own boss and the flexibility to set your own hours and decide how and where you want to work. But is that enough motivation? In this episode, co-hosts Nola Boea and Lori Vajda speak with listener and aspiring entrepreneur Beth Ortman about the difficulties she encountered in determining her business's "why." Is knowing your "why" important? Our answer may surprise you. Hear how we helped Beth discover her unique ‘why' and how you can use our process to find yours.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn Which is more important when starting a business, knowing your “How” or knowing your “WHY”? How knowing your purpose can lead you to find your “Why” Knowing your how, what, and why are the three steps to achieving personal satisfaction Practical tips and questions to ask yourself so you can find your entrepreneurial “Why”Key points Lori and Nola are sharing in this episode:(02:54:12) According to surveys, dissatisfaction with a career is the second most popular reason for wanting to start their own business. This is the #1 reason.(07:57:03) Knowing what is your motivator when things get tough, is only part of understanding your ‘why', but it's not more important than knowing ‘how'(10:47:13) When you're in a state of joy, your impact may not be visible, but your impact on the world is profound.(14:52:09) Here are five reasons you don't need to know your your 'why'(23:19:77) Here from the listener as she shares her thoughts about our approach to finding your business ‘why' (21:03:14) Four books anyone thinking about starting a business should readResources Instagram - Beth Ortman's studio - https://www.instagram.com/bethortmanstudio/?hl=en Connect with Beth Ortman  Website - https://www.bethortman.com/ Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Are you looking to start your side business in 2023? If yes, this might just be the most important episode you'll want to hear. Why? Because there are correct and incorrect ways to maximize a domain and business name. But it all starts with choosing a name.In this episode, co-hosts Lori Vajda and Nola Boea share three critical mistakes to avoid and five important best practice tips for choosing your business name and domain.Thanks for listening! Let's stay connected!Subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Level up your ‘stand out from the crowd' ability with insider tips for selecting your business nameDiscover the website domain trends that can help you attract your ideal customers Why you don't want just one domain in 2023How to make a business domain's name work harder in 2023 Key points Lori and Nola are sharing in this episode:(05:23:01) Three well known brands, the reasons the owners chose them, and the methods they used (07:23:2) How building trust has become more important for customers in 2023 and why your business's domain name plays a key role   (10:38:29) Three important purposes of a business domain name(12:19:09) Three common mistakes many first time entrepreneurs make, along with tips and resources so you can avoid making them  (20:28:78) By avoiding these mistakes and combining them with our five tips, it will free you up to let your creativity run wild to create a name that resonates with you and your customers.Resources Name Checkr  - namecheckr.comName Check - namecheck.comName Chk - namechk.comWordStream - wordstream.com/keywordsInternet Archive Wayback Machine - archive.orgWho Is Request - whoisrequest.com/historyDomainTools - domaintools.comSign up for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Congratulations on your decision to start a business and become a founder. So will you be an entrepreneur or a solopreneur? Why is determining which type of small business owner you want to be so important? Because the choice you make can have a direct impact on your bottom line and future sales. If you haven't thought about what type of “preneur” you want to be, you've come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share fiveimportant business distinctions between a solopreneur and an entrepreneur. Thanks for listening! Let's stay connected! If you enjoyed this show, subscribe to the podcast wherever you listen. That way,you'll never miss an inspiring, motivating episode.  Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for“News You Can Use” at Sticky Brand Lab We love hearing your feedback! Leave or speak your message here If you haven't already, please connect with us on Facebook!  Would you like to be a featured guest or have your question, comment, or reviewmentioned? Ask Muse! Business success strategies are in the works. Come have a listen! In This Episode You'll Learn  ·       The 5 unique differences that set solopreneurs apart from entrepreneurs·       How entrepreneurs and solopreneurs each build and maintain aprofitable business·       While both solopreneurs and entrepreneurs face similar businessrisks, their level of responsibility differs.·       As a bonus, you'll get 24 ideas to start your own business.  Key points Lori and Nola are sharing in this episode: (04:23:21) Three main reasons first-time owners don't consider thetype preneur they will be and the impact it can have for a successful launch  (05:45:70) If you don't know the differences between anentrepreneur and a solopreneur, you could make some serious business mistakes,including filing your taxes incorrectly or register your business with thegovernment  (07:58:71) Our definition of solopreneur and entrepreneur (9:46:36) The five main differences between solopreneurs andentrepreneurs so you can determine which direction is right for you   (19:28:92) 24 possible business ideas that you might consider foryour first-time business Resources  Sign up for “News You Can Use” at Sticky Brand Lab You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, orwherever you listen to podcasts. ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link) Podcast Transcript

Male and female entrepreneurs pursue entrepreneurship for more or less similar reasons. Yet, while the number of female owned businesses (252 million female entrepreneurs worldwide) has grown significantly, there's still a lack of mentors and advisors guiding and offering support.  In this special Mother's Day episode, co-hosts Nola Boea and Lori Vajda discuss the role of female entrepreneurs, their vision, and goals, as well as share a special and inspiring story from a listener about a role model who inspired her. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Findings from a survey on gender in entrepreneurship; are women underrepresented in entrepreneurship? Does it matter in 2023?What the key motivation for starting a business is and why it's so different between men and women.Why owning their businesses is a viable way for women to create their own paths to successWhy business owners need to embrace DIY marketing.Key points Lori and Nola are sharing in this episode:(01:43:23) In a study out of the UK asking young people to name a female entrepreneurial role model, this was the number of respondents who were able to do it. Hear if you guessed correctly.(02:45:41) Successful female role models influence the next generation of children. As a mother and tech entrepreneur, founder and CEO, Noa Gadot had this to say about her mission. (05:15:05) Our inspiring female role models and the opportunities these relationships created for us.(08:27:80) Our decision to step out of our comfort zone, has a profound impact on our children and their friends, especially when they can see themselves in their heroes. Hear from Nikki Oden, a women-owned business leader and author who takes this to heart.  (10:42:68) Our special recognition sent in by Jamie Levin of J Levin Communications, honors mompreneur Shari CedarResources Sign up for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Marketing your company locally isn't just a "nice-to-have," it's a "must have," especially if you want to increase your brand's stickiness with prospective customers!If you don't have money to spare but do want some budget friendly ideas, well, you've come to the right place! In this episode, co-hosts Lori Vajda and Nola Boea share free and low-cost marketing tactics to help you raise brand awareness, drive website traffic, or make sales. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How these creative ideas can get you on local TV and radioTips for increasing engagement at the local levelWhy organic traffic is more effective, even though paid advertising might yield quicker resultsWhy business owners need to embrace DIY marketing.Key points Lori and Nola are sharing in this episode:(03:43:13) Five benefits of local promotion you might not have considered. (05:47:91) Three costly mistakes to avoid when using paid promotion in 2023.(08:41:57) Customers who come to you through organic channels, are more likely to be members of your ideal audience for one simple reason.(10:52:20) Our five free or low-cost ways to build a steady stream of traffic to your business, including local traffic  (15:02:22) Creative DIY tips for getting press coverage on a local levelResources Sign up for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Mompreneurs employ more than 9 million people in the US alone. However, for many moms, balancing the demands of running a business with the responsibilities of being a parent can often lead to frustration, burnout, neglecting your own self-care, and feeling like a hot mess!In this episode, co-hosts Nola Boea and Lori Vajda talk to Nikki Oden about the challenges she faced trying to juggle business, career, and family. Hear as this attorney turned entrepreneur shares her actionable steps, insights, and practical solutions for reducing those feelings of overwhelm so you can find harmony between your personal and professional lives.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe so you'll never miss an episode. Want more tips delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabIf you haven't already, please connect with us on Facebook! Business success strategies are in the works. Come have a listen!By the end of this episode, you'll learn Scalable tips to manage the "double responsibility" of running a business and a householdHow to get off the hot mess express to avoid feeling like you're living in continuous survival mode Practical tips and resources for running a home-based side businessKey points Lori and Nola are sharing in this episode:(05:10:55) The pivotal moment when she made the decision to start a business came from a ‘not too proud' personal experience and the desire to find a solution to a problem.(06:57:97) The stress spills over just as easily as the joy, maybe even more so. Small steps, like doing a mental dump weekly, can help reduce overwhelm.(10:01:13) The meaning of “If You Want to Have It All, You Absolutely Can't Do It All"  and how to use it to prioritize getting things done(12:00:75) How this recovering perfectionist stopped perfectionism and the mindset reset she teaches other moms and entrepreneurs so they can enjoy their lives(15:03:21) The key to prioritizing and managing your time is understanding which of those balls are made of rubber and which are made of glass(21:03:14) Four books anyone thinking about starting a business should readResources Love Your Mom Life, podcast - Listen on AppleBook: "But Definitely Wear Mascara: Hacks to Help You Love Your Mom Life (and Yourself) a Little More." - AmazonConnect with Nikki Oden - https://youridealmomlife.com/ Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Have you wondered how effective cold email marketing is? As a tried and tested, inexpensive, and easy to maintain marketing tool, email is very effective. Research has shown that, as a business owner or marketer, you can expect an average ROI of $42 for every $1 spent on email marketing.In this episode, co-hosts Nola Boea and Lori Vajda share four innovative tips along with concrete examples so you can get started creating cold emails that won't collect digital dust. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What is cold email marketing, and why should you be doing it?Hw to create the type of emails that readers love and look forward to reading.Secrets of successful cold email marketers.Why business owners need to embrace cold email marketing.Key points Lori and Nola are sharing in this episode:(02:37:90) The vast majority of marketers seem to follow this format. Here's what you should do instead. (04:49:91) Four email marketing tips for cold emails that are sure to be a lot more successful in 2023.(06:30:23) The number of customer touchpoints needed has increased. This is how and why you should use touchpoints in your email marketing.(09:02:30) To avoid making this common mistake when sending the first cold email, we recommend you try these 5 recommendations instead.  (17:42:97) Just like a memorable meal requires a few key ingredients, so does a memorable email.  Try this with your next cold calling email.Resources Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Today's customers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. And, according to entrepreneur and marketing guru Seth Godin, "Marketing is no longer about the stuff you make, but about the stories you tell.”Storytelling is a skill that business owners can't afford not to develop. In this episode, co-hosts Nola Boea and Lori Vajda talk to Limor Bergman Gross about the power of stories to build a human connection with customers, increase brand awareness, and promote and sell your products and services.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!By The End Of This Episode You'll Learn Why all business owners could use these tips to improve their storytellingHow to use stories as part of your business branding, marketing and promotion strategyHarnessing the power of stories can help you be more persuasive, move people to action, and progress into your career.Secrets of successful of business storytelling.Key points Lori and Nola are sharing in this episode:(07:51:73) Before you even decide to become an entrepreneur, you need to be able to answer these two eyeopening questions.(12:36:73) The following five reasons explain why being a good storyteller is so important, particularly for entrepreneurs but also for professionals in any industry.(13:01:13) The five key elements that most people either miss or overlook when telling a good story.(19:28:14) When you are just learning storytelling, it's OK to be uncomfortable, but you don't want to be terrified. This tip will help reduce your fears.(21:11:67) The elements for when and how to tell a story.Resources From A Woman To A Leader, podcast - https://limorbergman.com/Limor Berman Gross Consulting - https://limorbergman.com/Connect with Limor on LinkedIn - https://www.linkedin.com/in/limorbergman/Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Storytelling has become a business buzzword, and for good reason. Stories will never go out of style. Brand or business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.In this episode, co-hosts Nola Boea and Lori Vajda explore how the power of storytelling, whether shared in the form of customer reviews and experiences, analogies, metaphors, or personal experience, can elevate your brand in the minds and hearts of your ideal customers. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What is business storytelling?How you can use stories to help your business stand out in a crowded market space, and win over customers.The elements of business storytelling.Why brand and business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.Key points Lori and Nola are sharing in this episode:(03:11:70) How stories light up these specific (sensory or motor) regions of the brain when activated. (05:07:31) This is an example of how telling a story activates brain regions and somatic experiences.(10:50:93) These are the five foundational elements to help you become a good storyteller. Best of all, they're so easy to do, anyone can use them.(17:42:13) This is how a listener can and will use your story and apply it to themselves.Resources Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

When you hear the word "retirement,” what comes to mind? That was the question we started asking ourselves and others. We wanted to know how people saw their future selves and what needed to change today in order to create that life In this episode, co-hosts Nola Boea and Lori Vajda explore why retirement needs a branding makeover, what you can do now to create a vibrant life, and why retirement doesn't guarantee you get one. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn Why our idea and ideal of retirement is all wrong!What questions to ask yourself before you retire.How entrepreneurship can help you create multiple streams of income.Why now is the best time to start your side business.Key points Lori and Nola are sharing in this episode:(02:11:40) How a socialist movement in Germany led to the creation of modern-day pension and retirement systems(08:26:51) If you want to create a vibrant life, this is the major reason it's time to shift the paradigm on retirement.(09:50:48) We need to retire these five retirement myths.(16:26:13) In people who have reached retirement age, divorce and suicide rates are rising.  (19:18:06) How Ikigai (your reason for getting up in the morning) is helping people envision an alternative to the traditional retirement.Resources Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Attitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path. In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metaverse. She shares her transition from hedge fund analyst to media entrepreneur, and how following a non-linear career track freed her to pursue her passions, interests and start her own company. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How a non-linear career path is different from job hopping.Take the right steps for nonlinear career path success.The business side of NFT/Web3 space.How the key tenets to follow your curiosity can lead to a new career or side business. Key points Lori and Nola are sharing in this episode:(05:02:66) How following your curiosity can lead you to discover not only a non-linear career path, but work you are excited and passionate about.(07:13:38) The journey into the NFT space and Crypto currency began years earlier. However, it wasn't until 2021 and all the misinformation for Carly to make a career change into the industry with the podcast, Overpriced JPEGs   (10:39:78) The inspiration for Overpriced JPEGs was the lack of understanding. There's a core ideology or kind of ethos to crypto and NFTs, which is around a certain amount of empowerment for creators, as well as empowerment for people.(12:44:55) If I'm being totally honest, I went and had dinner at Paris Hilton's house. I'm telling you, I think if I was a man, I wouldn't have been invited to that dinner.(17:26:52) How Carly made the move from NFT podcaster to founder of her own media company and began to diversify its revenue streams.(30:17:67) Tips for exploring the marketplace on Web3/NFTResources Overpriced JPEGs podcast - https://jpegs.banklesshq.com/  Bankless - http://podcast.banklesshq.com/  Zen Academy - https://zenacademy.com/ Twitter - @CarlyPReillyYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Some people follow linear career paths; others find themselves wanting to mid-career change directions throughout their careers.Stepping off the traditional career track—that well-trodden road leading from novice to expert in your field—can feel daunting, especially after you've invested a decade, or several, pursuing a linear pathway up the corporate ladder.In this episode, co-hosts Nola Boea and Lori Vajda explore what a vibrant life and a non-linear career have in common and why you want both!Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What is a non-linear career journey and what does it have to do with living a vibrant life?How do professionals move between industries and tolerate the uncertainty that accompanies a non-linear career journey?.Why changing job roles, or even career paths, can bring many advantages – namely, broadening your skill set and bolstering your career capital.Key points Lori and Nola are sharing in this episode:(04:59:73) We're explaining a non-linear career track and how it can have a positive impact on both a person's income and their vitality far into the future.(07:18:91) The major differences between following a traditional and nontraditional career track(12:31:81) Whether you choose an unintentional journey or an intentional path, here are some helpful steps you can take to design your non-linear career.(15:29:60) There are a variety of reasons for choosing a non-linear career, but stage, age, and life circumstances can definitely motivate people to jump ship.  (17:30:13) What is the future of retirement? How has it shifted, and how can pivoting now prepare you for becoming a first-time entrepreneur in the second half of your vibrant life?Resources Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

As an entrepreneur, you understand the importance of a good, user-friendly business website. It's the reason you spent so much time, effort, and money to create it, and why you continuously tweak and update it. Now you wonder where all the traffic is and what you should be doing to get more eyes on your products and services. After all, generating more traffic to your online site is a crucial part of growing your business.In this episode, co-hosts Nola Boea and Lori Vajda, share 13 super easy tips for driving traffic to your business website!Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How to properly optimize your website in 2023.What getting an increase in web traffic could mean for your customers and your bottom line.Thirteen high-impact tactics for driving more traffic to your business website.How to determine which tactics are best for your business.Key points Lori and Nola are sharing in this episode:(03:55:92) There are three major venues you, as a solopreneur or small business owner, can use for capturing prospective customers' attention and driving traffic to your website.(05:46:51) When it comes to creating content for your website, be the big truck or the sleek car that gets the attention. This is how you get past that clutter and rise above the noise(8:35:25) Let's say you still don't want to have a lot of time to write blog posts for your website. These tips can help you strategically refresh your website content.(11:23:90) Organic SEO (search engine optimization), when used strategically, can help drive website traffic, and with these tips, you can do it yourself.(19:05:60) Social media is an ideal tool for directing visitors to your website. It's also a perfect example of off-page SEO.Resources Sign up  for “News You Can Use” at Sticky Brand LabWordStream - Free SEO toolLongtail Keyword - Free tool - https://www.keyword.io/ You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Social media is an integral part of people's lives and daily routines. However, the competition for customer attention is very high. It can be challenging for your business to get noticed unless you have a clear understanding of the platforms and marketing techniques that can help you stand out.Come hear Nola Boea and Lori Vajda, the co-hosts of this episode, discuss the top social media trends for 2023 to help you attract your ideal client and expand your small business reach.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What is personalized content and why is it becoming a major social media trend.Although there is platform overlap, it's crucial to understand where they differentiate in their reach and audience interaction.How to take advantage of the analytics and reporting features so you can identify which platforms could offer you the best return in 2023.Why it is SO important to tailor your posts and platforms in 2023. Key points Lori and Nola are sharing in this episode:(03:49:67) This is the one exception that makes it worthwhile for small business owners to invest in using social media to reach a larger audience.(04:56:21) While paid social media can be costly, earned media is a way for first-time entrepreneurs to level the playing field.(10:35:04) This new trend is helping small business owners sell more products and services. These are the four surprising key benefits of social commerce.(14:29:33) Ideal for local businesses, this trend is helping owners get noticed and reach more local customers using Instagram.(22:41:78) This trend explores how to use social media as a search engine.Resources Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed.In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the social media audience most likely to become customers.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn A mindset reset for attracting your ideal customer using social media.What you must think about before paying for social media ads.The BEST types of social media content to create in 2023.Why it is SO important to tailor your posts and platforms in 2023. Key points Lori and Nola are sharing in this episode:(02:51:75) Three examples of how you communicate a product to three different types of audiences and why it's so important.(07:13:80) Before you put energy into social media marketing, here's the overarching significance of digital platforms like social media for reaching your prospective customers.(13:14:34) This is how you can tell the difference between your target audience and your actual as well as prospective customers(15:03:17) If you're not sure what a persona is and how to use it to create targeted messaging, this is a great explanation(22:43:03) The four ways you can determine your most likely target and paying customers/audience on social media platformsResources Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

When Sara Baumann, full-time occupational therapist, part-time side business artist, boldly responded to Gary Vaynerchuk's Tweet asking about up and coming artists who hadn't sold any NFT artwork yet, she had no idea he would be the first sale of her collection. Nor did she anticipate the sellout frenzy following Vaynerchuk's purchases. In this episode, co-hosts Lori Vajda and Nola Boea talk with the NFT artist, entrepreneur and founder of the wildly successful Women and Weapons collections, Sara Baumann. Listen as Sara shares her journey from side business to full-time NFT and Web3 entrepreneur, the challenges she's faced, the gender gap in the space, and what's next for this very creative and talented business woman. Thanks for listening! Let's stay connected! If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn How artist Sara Baumann uses her creative talent to highlight female strength and power.Why artists see blockchain and its decentralized nature as an opportunity to break gender barriers.The business side of NFT/Web3 space.What's next for the Women and Weapons projectKey points Lori and Nola are sharing in this episode:(03:02:87) Why Sara has made it her mission to get more women, minorities, and anyone who is underrepresented into the Web3/NFT space (07:13:38) The serendipitous tweet and how it solidified Sara's artistic journey into the NFT space(13:41:83) The inspiration for Women and Weapons was women of the mid-century era because of how they were not viewed as capable, courageous or brave.(19:19:19) How to conceptualize the NFT business and brand using Women & Weapons as an example(26:15:35) Tips for building a global marketplace on Web3/NFT(30:17:67) The various insights that have helped informed the direction of the business and contributed to making make you a better entrepreneur, particularly in the Web3/NFT spaceResourcesWomen and Weapons -https://womenandweapons.io/ Instagram -  https://www.instagram.com/womenandweapons/?hl=en Opensea Women and Weapons - https://opensea.io/collection/womenandweapons  You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an aff

When it comes to starting a business, even a side business, passion isn't enough; you also need to make sure your idea is viable. A great money-making business idea is one that solves problems and has a viable market. In this episode, co-hosts Nola Boea and Lori Vajda are sharing their tips and the questions you need to ask yourself, all in an effort to help you discover whether or not your business idea is worth pursuing in 2023. Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll Learn What makes for a great business idea worth pursuing.Five ways you can determine if your business idea is a YAY or a NAY.How to come up with great ideas for a side business.Why it is SO important to validate there's a true market demand for your idea. Key points Lori and Nola are sharing in this episode:(02:43:27) The five questions to ask yourself to determine if you have a viable money making business idea.(04:22:31) Why being first to market isn't always a recipe for success, and what you can do to ensure you're on the right track.(07:00:94) Is it necessary to determine the potential product-market fit of a product or service? Yes, but more importantly, this is why it's crucial.(11:46:17) How you answer this question can help determine whether or not your solution is a purple cow(13:09:37) The important reason you don't want to overlook what your test audience or your research is showing you.Resources Sign up  for “News You Can Use” at Sticky Brand LabYou can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)Podcast Transcript

We think starting a side business is a great way to achieve financial independence and an ideal opportunity to try your hand at entrepreneurship because you can do it while working your day job. But growing a profitable business in 2023 and beyond can take a lot of time and energy. If you're ready to start a business but worry you may not have the bandwidth, we have a solution worth considering. In this episode, co-hosts Lori Vajda and Nola Boea cover the what, how, and why a passive income business model might just be the best way to start your entrepreneurial journey, plus we've got over 21 business ideas for you to consider.Thanks for listening! Let's stay connected!If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you'll never miss an inspiring, motivating episode. Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand LabWe love hearing your feedback! Leave or speak your message hereIf you haven't already, please connect with us on Facebook! Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!Business success strategies are in the works. Come have a listen!In This Episode You'll LearnWhat a passive side business is AND why you should start one.Why making money is a lot easier when you're starting with a profitable side business model.How technology has improved and is making it so much easier to BYOB (Be your own boss).Key points Lori and Nola are sharing in this episode:(02:39:27) The difference between a traditional side business and a passive income business comes into play (04:56:90) Starting a passive income business using products you already own or have access to but aren't using(10:09:04) Get paid for doing something you love, something you're interested in, or something you are passionate about. Here are three ideas for a passive side business that don't require you to launch on Etsy.(11:32:62) Ten innovative ideas for downloadable or digital products that you can produce and market(14:47:01) Consider creating and selling evergreen online courses. It's so much easier today, and these little known platforms might be your best betResources Sniffspot - https://www.sniffspot.com/Neighbor - https://www.neighbor.com/ Swimly - https://swimply.com/ Turo - https://turo.com/ Wrapify - https://wrapify.com/ StickerRide - https://stickerride.com/Carvertise - https://carvertise.com/ Sparetoolz - https://sparetoolz.com/ Skillshare - https://www.skillshare.com/en/teach OnZoom - https://on.zoom.us/ Spinlister - https://www.spinlister.com/Udemy.- https://www.udemy.com/Coursera - https://www.coursera.org/​Teachable - https://teachable.com/​Thinkific - https://thinkific.com/​