Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. We believe data is the key to creating meaningful interactions at scale between consumers and the brands they love.
Are you struggling to eliminate friction as data regulations heighten? Noah Levine and Adrian Bolosan join the conversation to discuss cost-efficient innovations in data modernization. Learn from Databricks experts about the zero data movement and the future of walled gardens. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Jonathan Lucenay and Wally Burchfield join the podcast to discuss how identifying and focusing on active shoppers and their intent signals can drive better experiences for both the consumer and the brand – showing a 5:1 return and increased profits on a transactional basis.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Buckle up for a fascinating episode of the podcast with Aaron Shaffer of GM and Janet Cinfio of Acxiom. They examine fascinating aspects of data, privacy, data governance and partnerships needed to innovate marketing strategy and evolve an iconic brand in preparation for its next 100 years. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Cecilia Dones joins the podcast to give her views on topics ranging from testing and modeling to the ethics of AI and nuances of consent. Working at the intersection of data, marketing and technology has cemented for her the importance of listening to customers and truly understanding the consumer experience.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
From sensational headlines to practical applications, industry visionaries Chris Perry and Jason Alan Snyder join the podcast to examine the state of AI in marketing today. Huge shifts are underway as brands consider how to apply AI in response to this “year of agents,” regulatory implications and determining what is manipulation versus participation. Those who win will be the brands that make AI their most powerful partner.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Change agent and industry veteran Ankur Jain joins the podcast to discuss all things cloud – from composable architecture, clean rooms and modern data sharing approaches to optimizing for AI. He shares smart ways for brands to take a second look at the cloud and leverage its full potential. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Putting people at the center of experiences is what the collaborative future is all about. This podcast explores what is driving this new wave of brand collaboration and what it means for marketers to re-think their approach to seamless customer experiences and how to assemble the solutions and technology to make them happen.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
The importance of a holistic data strategy, optimizing the marketing tech stack, and being a true behaviorist are all topics we dive into with retail veteran Jesse Blount of National Vision in this podcast episode. He shares his experiences in pulling together all the moving parts of tech investments, personalization and identity capabilities to successfully deliver seamless experiences while always maintaining a lens of increasing efficiency. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to fiercely protect patient privacy while also using data and technology to innovate reduce costs, and better serve consumers and healthcare providers.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Heather Philpot joins the Real Talk About Real Marketing podcast to dive into how the political fundraising landscape has changed in the last decade. Data, modeling, and digital platforms have brought a sea change when it comes to voter engagement, identifying likely donors and understanding emotional drivers for constituents. From AI and pending legislation to deep fakes and lessons learned from Little House on the Prairie, there's no stone left unturned in this episode! Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Acxiom's Jess Simpson joins the Real Talk about Real Marketing podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based strategy. Discover what smart actions are necessary to establish continuity between adtech and martech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye toward future customer value. It's a conversation you won't want to miss!Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,” hyper-scalers and the importance of a data and identity foundation.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you're getting it right in adtech.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Tune in to this episode of the podcast as hosts Kyle Hollaway and Dustin Raney break down Google's latest announcement that they will, in fact, not deprecate cookies after all. They will address all your burning questions: What will it mean for the advertising ecosystem? How should brands go forward? What are others in the industry saying? Should we all freak out? Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Bryan Donovan joins the Real Talk about Real Marketing podcast to discuss the wide variety of data available to marketers, how it can be used to power business, and what it means to have truly ethical data practices.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
The Dark Knight of Identity Jon DeGennaro joins the podcast to discuss the resurgence of email in the world of alternative interoperable identifiers, the future of IP addresses, a national privacy law and how AI is playing into LiveIntent's current business.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
In an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom COO John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privacy, and personal learning agendas.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom's Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to dive into the value of a brand and some real-world brand successes and failures. Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action.LinkedIn Profile: linkedin.com/in/ally-hepp-288b045a/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.LinkedIn profile: linkedin.com/in/zacharyvandorenCompany website: thetradedesk.comThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google's Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.LinkedIn profile: linkedin.com/in/gaberichman/Twitter: twitter.com/TheTradeDeskCompany website: thetradedesk.comThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workersThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Hosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges brands will face to more fully bring customers into the engagement experience in 2024.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
This month's Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single identity spine opens doors for brands to leverage data for deep insights, measurement and activation.Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Jason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enlightening conversation also breaks down the challenges and the integral role of identity to bring it all together – remembering it always comes back to customers and how to better engage them in the context of their lives.LinkedIn: https://www.linkedin.com/in/jason-brown-17a61a5/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Buckle up as the Real Identity Podcast and Max Parris take us on a journey through today's changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategies for the future, self-sovereign identity and the metaverse.LinkedIn profile: https://www.linkedin.com/in/maxparris/Twitter: https://twitter.com/liverampCompany website: https://liveramp.com/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Considering a balanced view of consumer privacy that works for people and businesses, Sachiko Scheuing, Acxiom European Privacy Officer and four-term chairwoman of the Board of FEDMA, joins the Real Identity podcast to discuss what is being proposed as a more flexible approach to GDPR via the UK's new DPDI Bill. But that's not all! Federated IDs, AI, virtual reality, risks in a changing IT ecosystem and the “golden rule of data privacy” are all part of this don't-miss conversation. Please add this to Sachiko's bio pageConnect with Sachiko on LinkedinThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
Immersive experiences and the technology that will empower them are on a fast track to the future. Technology is a bridge to connect experiences, but how will that happen amidst avatars, NFTs, spatial awareness, quantum computing, algorithmic curation and so much more. And why do brands care? Jason Snyder joins the Real Identity podcast to give us a preview into the world where the volume and capacity to compute signals and tie them back to meaningful moments simply boggles the mind and opens a door to the future.Featured GuestJason Alan SnyderGlobal Chief Technology Officer|IPG SC&E |Momentum WorldwideLinkedIn Profile: https://www.linkedin.com/in/jasonalansnyder/Twitter handle: @evil_robotCompany website: https://www.momentumww.com/Published LinkedIn Article: Quantum Computing Matters for Advertising, Brands and MarketersThanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
TV is one of the hottest channels for reaching distinct audiences with CTV expected to achieve 3X growth factor as tracked since 2019. AJ Kintner of LG Ads joins the Acxiom Real Identity podcast to discuss the current landscape, IP addresses, content strategies, FASTS and what the future holds – all culminating in how brands can use CTV to deliver relevant experiences in a noisy world. Guest: AJ Kintner, Vice President, SalesLG Ads Solutions BIO:AJ Kintner had originally planned to pursue a career in engineering, but upon graduation, he decided to join the media startup Avenue A/Razorfish. Since then, he has been a part of several successful startups such as Right Media (Yahoo!), Invite Media (Google), Adaptly (Accenture), DoubleVerify (Public), AppNexus (MSFT), and Merkle (Dentsu). In his free time, AJ is a dedicated family man who spends time with his three children, two dogs, and a cat. When he's not with his family, AJ dedicates his time to advising and investing in startups. LinkedIn Profile: https://www.linkedin.com/in/ajkintner/Twitter: https://twitter.com/ajkintnerCompany website: https://lgads.tv/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
The Real Identity podcast kicks off 2023 with a fascinating discussion with Arun Kum of IPG about the advertising industry and identity's role in it. From the need for a national privacy law to the true potential of identity, Trojan horses, and the weird economy , the team dissects it all to understand how to create advertising that helps connect people and brand.Featured Guest:Arun KumarChief Data & Marketing Technology Officer, IPGShow Notes:Cannes Podcast: IPG's Data Chief Arun Kumar Wishes a Hippocratic Oath Existed for MarketersArticle: Why Advertising Needs to Get PersonalisedVideo: How to Win Brand Loyalty Amidst a Torrent of NoiseChange is the Only Constant in Life - the Greek philosopher HeraclitusLearn More about Real IdentityThanks for listening! Follow us on Twitter or find us on Facebook.
Retailers have to act now to tackle the new challenges looming for the 2022 holiday season. Michele Fitzpatrick joins the Real Identity podcast to discuss strategies to help retailers capture harder-to-read consumer signals and build deeper digital engagement. The secret is achieving contextual relevance to earn brand love for the holidays and beyond.Thanks for listening! Follow us on Twitter or find us on Facebook.
Devon DeBlasio of InfoSum joins the Real Identity podcast to discuss the drivers of clean rooms and data collaboration in the U.S. The disruption of a coming cookieless world has brought innovation to the process of buying and selling media as well as how data is shared. Learn how new approaches to data, technology and enabling apps are honoring consumer privacy and making data safer and more secure.
Rob Saenz of Snowflake joins the Real Identity podcast to discuss how the cloud helps to achieve the ultimate goal of connecting people. Companies can test and collaborate in the short term with no need to move data -- allowing them to solve real business problems when they harness the power of the cloud.
Whether you are buying a car or trading baseball cards, everyone wants to feel like they got a great deal. Acxiom Auto Strategist Steve Schmith joins the Real Identity Podcast to discuss the ongoing impacts to the auto industry and what it takes to achieve a customer-centric experience and deliver relationship-building value in today's auto buying process.
Dive right into this episode of the Real Identity podcast with our featured guest Ziggy Zografakis from Roku to hear a fascinating discussion around the evolution of Connected TV and the re-emergence of this premium screen during the pandemic. You will hear how first-party data and identity work to not only protect the customer relationship but to deliver the best experience possible.
Listen in as Acxiom's Data Guru Linda Harrison joins the Real Identity podcast to discuss how to find pure gold in your data. Third-party cookie deprecation changes how we get from point A to point B, but doesn't stop advertisers from matching the right product to the right person for continued success.
Identity and privacy are tied together to drive value for brands and consumers, and as data breeches continue to rise, cyber security is the foundation for the identity supply chain. Acxiom's Beth-Anne Bygum, Chief Security and Compliance Officer, joins the Real Identity podcast to discuss the booming cyber security business and what that means for real Identity. Cyber security is the enabler of a frictionless ecosystem, connecting brands and consumers to enable the ultimate relationship builder: trust.
Every point of engagement is an opportunity for a brand to learn and gain better customer intelligence. Joyce Turner joins the Real Identity podcast to discuss brands taking an untraditional approach to capturing more consumer engagement by breaking out of their normal channels. Acxiom's Identity solution should be an asset for every brand to capture these data points and continuously learning the best way to curate, create and manage the ultimate customer experience.
Acxiom is constantly sourcing quality data to develop new products and innovations for our clients. Partner Marketplace is the newest release, offering transaction based data from 5 premier data providers across several verticals. Bridge the gap with your customers and understand their motivations, purchase habits and preferences to develop a holistic, personalized customer experience. Plan strategically and connect the dots with your customers to put the right offer in front of the right person across all channels.
Gio Gardelli, Senior Director, Ads Targeting, Identity, & Trust at Yahoo, joins the Real Identity podcast to discuss the balance between the complexity of the advertising space and the current disruption happening in the identity and consent world. Identity is at the center to enable better advertising reach, but it also requires trust. Yahoo takes a consumer-first approach to identity that enables advertisers to reach their audience in a privacy-safe way, and utilizes Acxiom's infrastructure to create a seamless customer experience. Acxiom's partnership with Yahoo helps advertisers improve activation and measurement to create a unified view of campaigns and performance across all channels.
Acxiom CEO Chad Engelgau joins the Real Identity podcast to discuss not only the interconnected identities of Spiderman across the metaverse but also how identity is the key to building value exchanges between people and businesses. Because identity is the backbone of CX, it has gained visibility with C-suite executives from CPG to quick-serve restaurants and revealed the need for first-party data collection and a strategy to use those insights to fuel relevant marketing and build brand engagement. The conversation also touches on bias in data, the need for a national privacy law in the US, and the importance of diversity equity and inclusion for businesses and people.
Third party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W's on why measurement and analytics are so important for successful campaigns and how to remain visible in all parts of the customer journey: prospecting, acquisition and retention.
We maintain a healthy lifestyle, but what about our data? Everyone is sharing their resolutions yet what resolutions could be made to positively impact your first party data? Acxiom's Data Guru team are the personal trainers ready to listen to your goals and create a plan to maximize your solution. Tune in to our top trainers Bryan Radzicki and Linda Harrison review our offerings to help you crush your campaign goals in 2022.
Cameron D'Ambrosi joins the Real Identity podcast to take a forward look at the identity landscape in 2022. People like good experiences and want to find more of them. The team considers the current state of the “consumer privacy seesaw” from a third-party cookieless world and cross-app tracking to digital identity and improved customer experiences based on behaviors and preferences.Liminal 2021 Digital Identity Landscape v.2.0https://liminal.co/digital-landscape/
Scot Richardson joins the Real Identity Podcast to share how the cloud has delivered on the promise of measurement with in-flight evaluation and adjustment of campaigns now possible. He discusses the hybrid approaches to campaign optimization from people-based identifiers to anonymized and aggregated views and how nimble analytics help clients become more effective marketers.
Email marketing expert Carolyn Nye joins the podcast to discuss the tried and true communication channel - email. Acxiom clients have seen significant ROI, with an average of 20% lift using email in combination with another channel in their marketing campaigns. Learn how to successfully reach people who aren't your customers yet build relationships with eProspecting
Eugene Becker joins the Real Identity podcast to discuss the evolving roles of identity and transactional data in the changing marketing ecosystem. Third party cookies are being phased out, but brands want to continue building strong connections with their customers. Tune in to hear how identity graphs, clean rooms, increasing match rates and granular data all have a role to play as marketers look toward the future.
Christiane de Carvalho, VP of Business Development and Strategy joins the Real Identity podcast to break down the large trends and shifts the advertising ecosystem has seen over the last 2 years. As brands prepare for a cookieless future, Data Driven Contextual is a blast from the past and a glimpse into how communication with consumers will look in 2023.
Ben Peck, VP of LATAM joins the Real Identity podcast to discuss the Identity landscape in LATAM. Peck offers valuable insight into the current market trends and challenges, privacy laws in LATAM and future growth utilizing an identity strategy to connect with consumers.