Podcasts about orabrush

In this episode, YouTube filmmaker Devin Graham shares his journey from aspiring Hollywood director to becoming a pioneer in YouTube marketing. He recounts the early days of creating viral videos for Orabrush with his roommates, and leveraging YouTube and Facebook ads to achieve massive success. Devin discusses how his first viral video on YouTube led to commercial opportunities with major brands, and how his innovative approach to content creation and marketing continues to shape his career. He emphasizes the importance of passion, the power of social media, and the value of working for free to gain experience and open doors to bigger opportunities.

The serial entrepreneurs and founders of Angel Studios talk about growing up poor in a family of eleven, how they went from selling potatoes door to door to being the ad agency of record for Poo-Pourri, Squatty Potty, and Orabrush, how they survived a $62 million lawsuit from four of the biggest studios in Hollywood, and how their Angel Guild is cracking the code to finding the next big film.       Many thanks to our loyal sponsors ZipRecruiter.com/Rowe to try ZipRecruiter for FREE. LifeVac.net Use code MIKE to get 20% off your full purchase. NetSuite.com/Mike to take advantage of their flexible financing.

This episode originally aired July 29th, 2020. A few months ago, I heard about this show called The Chosen. It depicts the life of Jesus and the disciples in a unique way, taking a look at Jesus' life, and how the disciples became disciples. When I first heard about it, I was skeptical, but I gave it a try. After the second episode, I was hooked! Not only have I watched the entire season once, I've actually watched it though three times now. When I fell in love with the show, I started to do more research on it. Not only is it a unique show in and of itself, it's also the first series that is the #1 crowd-funded media project in history. It even has its own app! As I began to dive deeper, I learned more about the company producing the show,  Angel Studios, formerly VidAngel. The show is directed by Dallas Jenkins, the son of Jerry Jenkins, who wrote the Left Behind series. I wanted to know more about VidAngel and why this platform wanted to produce a show about Jesus in such a unique way. My guest this week is Neal Harmon. Neal is the CEO and cofounder of Angel Studios formerly VidAngel, a streaming service that allows parents to skip objectionable content in entertainment using groundbreaking technology. VidAngel has been highly profiled for The Chosen, and its other incredible family-based content like Dry Bar Comedy. VidAngel recently made headlines by offer all of its streaming content for free during the Covid-19 pandemic, provided that people agree to social distancing of course. My conversation with Neal was incredible and refreshing He was very transparent about the story of VidAngel as it experiences growing pains and lessons many young companies experience. You're going to love this conversation with Neal, so let's dive in! 4:30 - The Neal 101 Neal grew up in Idaho working on dairy farms and even tried to start his own cattle business at one point, but as he got older and learned more about the world, he started working with web businesses. After experiencing a spectacular failure right out of college, he started a company called OraBrush, a tongue cleaner that got rid of bad breath. OraBrush went from zero sales to global distribution in just a few years, thanks to YouTube marketing. Later a company reached out to Neal and his brother, cofounders of OraBrush, to help them market Poo~Pourri! The Poo~Pourri ad campaign was so successful that it turned Neal and his brother into an ad agency. Shortly after that, they started VidAngel, which is something Neal and his three brothers wanted to create for their own families. Neal's favorite movie is Cinderella Man. The movie portrays people having character, even in their darkest moments, but the movie has a coach who has a foul mouth. Neal wanted his young kids to be able to see the story, but didn't want them hearing or repeating those words in their home. VidAngel allows you to take popular movies and TV shows, and skip over content you don't find appropriate for your own home. It's like a pre-programmed remote. Neal and his brothers had a bigger vision for VidAngel, too. They wanted to have a bigger impact on media and on the world. They knew that if they found the people who valued protecting their families by using technology to skip over specific content, that they would also have a group of people they could also distribute content in a manner that would be a better fit than what Hollywood provides. 10:53 - A Broken Feedback Loop The creators in Hollywood love to see who wins the awards each year, but it seems they are essentially making movies for each other. About three fourths of the revenue in the box office comes from the family friendly movie, but half the titles coming out of Hollywood are rated R. VidAngel is bridging the gap to give creators a feedback loop. If audiences are skipping over certain scenes, creators can learn how to adjust the content that is affecting their market. It allows them to listen to their market, rather than their peers. When there is immediate feedback, there is acknowledgement of an issue and something productive can be done with that information. Since big studios own the distribution channels, they can also fill those with what they chose. VidAngel's feedback loop helps create a voice for those without access to big distribution channels. 14:10 – Resistance, Controversy, Transparency, Growth During the summer of 2016, VidAngel faced a lawsuit with The Walt Disney Company. It was a shock to VidAngel because before they started their service, they actually wrote The Walt Disney Company in good faith and transparency, telling them about the service, giving them information on the users they'd tested it with, and asked for their feedback. They shared their own reasoning for why they thought what they were doing was ok, but also gave The Walt Disney Company an opportunity to let them know if they thought anything being done was unlawful. VidAngel heard no response from The Walt Disney Company until a year later when families were already enjoying what Angel Studios was providing. VidAngel asked their customers if they'd be interested in investing in VidAngel to start growing the next phase of the company, and their customers said they'd put in over 60 million dollars to help it grow. Two weeks later, The Walt Disney Company sued VidAngel. It's been a long, difficult journey and a lot of time spent in depositions. After the lawsuit started, VidAngel reached out to their customers asking if they wanted to take it to the Supreme Court if they were willing to invest $5 million into the company. They invested $10 million in 5 days. Because of that, VidAngel has been able to improve their product and fight the legal battle. VidAngel doesn't know what will happen now in the midst of this process. They are trusting that they have been called to work to help families through their services and will continue moving forward in faith as they wait for the outcome and experience the process. 20:00 – The Chosen The Chosen is VidAngel's first scripted original series. It will be a multi-season series based on the gospels and the life of Jesus from the perspective of the disciples. The first season is out with 8 episodes. The Chosen is the highest grossing crowdfunded media project of all time. VidAngel's first original series is called Dry Bar Comedy, which has over a billion views per year. It's a stand-up comedy series (with clean humor). When Dry Bar started out performing all the other studios in the digital space, VidAngel learned that the data from people's skip choices can create a bigger market when the comedians improve their content based on the consumer feedback loop. VidAngel decided they wanted to do a real TV series next, and after a friend of Neal's introduced them to a short film by Dallas Jenkins, Neal's brother Jeffrey pitched an idea to do something similar on the life of Jesus. Neal wasn't interested at first, but after watching Dallas Jenkin's short film on the birth of Christ, everything changed. Neal knew then and there he wanted to get behind a project like this on VidAngel. VidAngel has a lot more exciting these coming. The Chosen has awakened in a lot of people the desire to change media. They want to hear stories from the bible that are well written with a high level of video production, imagery, and storytelling. They want to see the ability for both reverence, humanity, and light-heartedness in the portrayal of Jesus. It was important to Dallas to find someone to play Jesus (Jonathan Roumie) who was slightly unexpected, unique, and genuine, rather than a famous Hollywood actor. In The Chosen, you get much more insight into each individual's story and what their lives were like before Jesus and then their individual relationships with Jesus. The stories are plausible, relatable, and do not conflict with scripture. There is a biblical committee and those working on the show have educational backgrounds in biblical studies and have taken trips to Israel to study. Their goal is to stay true to the Bible. 44:15 – Find out how the cast and crew are dealing with COVID-19 and what's on the horizon for The Chosen. You can watch The Chosen on VidAngel (and skip parts that your children may not be ready for or that might be scary). You can also download the app The Chosen app. Either option allows you to watch for free! 46:12 - Getting to Know Our Guest Find out what meal Neal would eat if he had to eat the same thing for dinner every night for the rest of his life, a dream of his he's yet to achieve, his favorite TV show when he was growing up, and of course, what it means to Neal to run a business with purpose. Memorable Quotes 13:50 - “The beautiful thing about the internet is that it provides an opportunity for those of us who don't have a have a voice in the big distribution channels to have a voice for ourselves and create content for ourselves.” 25:20 – “I think the reason that The Chosen has so much of a good spirit about it is because I think a lot of the people making it, and the distributor who's getting behind it, are going through similar trials and facing similar situations in modern society as what the disciples faced back then.” 38:18 – “The goal of the scriptures and The Chosen is to lead us to understanding who He (Jesus) was and that He redeems us. If we don't get there or if we get off the mark or too caught up in how good the actors are or how famous the show becomes, then we've missed the mark. As soon as it takes us into the scriptures and gets us into a relationship with Christ, then it will have been a successful project.” 39:58 – “This project is just about telling the stories of Jesus in a way that we can all relate to to and can hopefully lead people of all faiths, and people who don't have faith, to our Redeemer.” Connect with Neal Harmon and Watch The Chosen: https://www.angel.com/watch/the-chosen ABOUT NEAL HARMON, CEO, ANGEL STUDIOS (formerly VidAngel) How can parents make entertainment good for their homes? Neal is the CEO and co-founder of VidAngel, a streaming service that allows parents to skip objectionable content in entertainment using ground breaking technology. VidAngel has been highly-profiled for The Chosen, its original series about Jesus and the #1 crowdfunded media project in history, and its other incredible family-based content like Dry Bar Comedy. VidAngel recently made headlines by offering all of its streaming content free during the COVID-19 pandemic, provided people agree to social distancing of course. Leave a comment below with something you learned from this episode

In this episode we talk Shane Rickard, the CEO and partner at Harmon Brothers! While at Harmon Brothers, the ad agency that has collectively driven more than 1.5 billion views, over $700 million in sales, and is behind viral ads like Lume, Squatty Potty, and Kodiak Cakes. He graduated from UVU with a degree in Digital Marketing—and a PHD in Arrested Developer. Shane first connected with Harmon Brothers during the 5 years he spent working for Orabrush as a video production manager and marketing expert. Before officially joining the HB team, he was the creative lead and account manager at the Molio Agency for 2 years. In 2016, Shane was adopted by Harmon Brothers as a Producer and Creative Director. Since then he's led notable projects like the Chatbooks “Camper” ad, Camp Chef's “Grill God”, Murphy Ladder's “Ladder Luchador”, Kodiak Cakes' “LumberJill Family”, and Next Vacay's “Traveling Tree.”  Shane loves skiing and snowboarding almost as much as his job at Harmon Brothers. And sure, being a dad of four kids is kinda cool too. In his free time, Shane likes to hike, backpack, and hike with backpacks. He and his wife plan to climb as many mountains as possible without falling of one. In the meantime, he'll keep running the company and creative directing ads that make people laugh so hard, whatever they're drinking comes out of their nose.  Contact Shane at his instagram @shanerickard and of course at his website  www.harmonbrothers.com  GET THE KNOWLEDGE YOU NEED TO CREATE ADS THAT BRAND & SELL HERE   How We Can Help You Close More Deals: Gitomer Books and Courses Here Sales Mastery Program Here Gitomer Sales Certification Here Speaking and Events Here Custom Sales Processes and Scripts Here 

This week Benton Crane talks with his friends and partners, Daniel Harmon and Jeff Harmon. They dig deep into how Orabrush became an online sensation, the impact of Orabrush sponsoring the Green Brothers, and why Jeff originally gave Youtube the idea for the “skip ad button.” You can find links to reach the Harmon Brothers below. If Harmon Brothers grabbed your interest, don't forget to grab a copy of our book at harmonbrothersbook.com.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Even if you don't know him by name, you've seen and know his work. Today's guest is the CEO of Harmon Brothers, the ads agency behind the most viral video ads in internet history, responsible for turning brands like Poo~Pourri, Lume, Squatty Potty, OraBrush, and Purple mattress into household names. Harmon Brothers has collectively driven more than 1 billion views and over $300 million in sales through its groundbreaking social media ads.A man of reinvention, Benton's journey to becoming CEO is unconventional and full of surprises. I won't give away the details of his story here in the intro, but what you can look forward to is Benton's highly applicable insights as he takes us behind the scenes on the specific ad strategies that grew their client Lume from $1.5 million in sales to grossing $23 million in just one year. You may not grow by over 1,000% revenue in one year, but you too can turn “poop to gold” - the title of their popular book and podcast - when you implement the gold Benton reveals in our conversation today.Connect with Benton:harmonbrothers.comharmonbrothersuniversity.comPoop to Gold Podcast: http://harmonbrothers.com/podcastHarmon Brothers Facebook Page: https://www.facebook.com/harmon.brothers/Instagram @harmonbrothers: https://www.instagram.com/harmon.brothers/Twitter @harmonbros: https://twitter.com/harmonbrosHarmon Brothers LinkedIn: https://www.linkedin.com/company/harmon-brothers/Harmon Brothers YouTube Channel: https://www.youtube.com/c/harmonbrothersIf you enjoyed today's episode, please:Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review on Apple PodcastsSubscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

explains how viral online marketing works. Hear insights about: Why Benton describes himself as “three careers” deep into his journey, and how his career path led to being CEO of ad agency Harmon Brothers How Benton's business partners, his cousins, pioneered viral online marketing on YouTube, and how this led to the innovation of YouTube's “skip ad” button How the “skip ad” button has transitioned the power back to the viewer and encourages advertisers to add value and earn the attention of viewers What key financial lessons Benton learned as he and his team were growing their advertising agency Why it's important to value the work you're doing as much as the money you're making for doing it Why the common theme to Harmon Brothers' big wins has been the marriage of an innovative product with equally innovative viral online marketing What time-saving tips, strategies and tools the outbreak of the global pandemic taught Benton to use to make the most of his time and energy Which three key “hats” within the business Benton wears, and why he attempts to delegate work that falls outside of those three hats How Harmon Brothers has the goal of moving beyond ads and into TV and movie creation, and what exciting projects they're working on now How to Connect with Benton Crane: Website: https://harmonbrothers.com/home LinkedIn: www.linkedin.com/in/bentoncrane/ LinkedIn: www.linkedin.com/company/harmon-brothers Facebook: www.facebook.com/harmonbrothers/ Twitters: @harmonbros About Benton Crane: Website: www.craigcodyandcompany.com Twitter: @CraigC2742 LinkedIn: https://www.linkedin.com/in/craigcodycpa About Benton Crane: Benton Crane is the Chief Executive Officer of Harmon Brothers, a Provo, Utah-based ad agency behind the most viral ads in internet history. Since 2013, the agency has collectively driven more than 1 billion views and over $300 million in sales through its groundbreaking social media spots. Crane believes in bringing excellence to everything he does. Starting his career as an automotive repair mechanic, he was honored as the #1 student mechanic in Utah and #2 in the nation. This knack for diagnosing and solving problems led him to study economics and data analytics. In 2011, he was hired by Deloitte in Washington DC where he served as a consultant with various clients across the national intelligence community. In 2013, he joined newly formed Harmon Brothers for a campaign to promote Poo~Pourri, an internet ad that transformed the way products are marketed. Harmon Brothers went on to produce the most viral ads in internet history, including Squatty Potty, FiberFix, OraBrush, Poo~Pourri, and Purple. The renowned spotmakers just rolled out another already viral sensation, a brand-new spot for Chatbooks, a new product taking scrapbooking to the digital age. Crane has managed the agency's growth from its infancy to one of the most sought after ad agencies in the world.

#68 How To Turn Your Brand Into A Household Name Becoming a household name is all about building an emotional connection with your customers. And the best way to do that? Storytelling. Benton Crane is the CEO of the Harmon Brothers, the multiple award-winning marketing agency behind groundbreaking ad campaigns for Squatty Potty, FiberFix, and Orabrush, and many more! Their ads have been seen over 1.4 billion times and driven over $500 million in sales. We're honored to welcome Benton to The Ecom Show for a fantastic conversation with our CEO and podcast host, Daniel Budai about: ✔️ The Harmon Brothers: What's Their Story? ✔️ Which Ad Formats Work? ✔️ Effective Storytelling ✔️ The Best Ads Out There ✔️ What You Need for Video Advertising ✔️ Turning Your Brand into a Household Name - Benton's Advice The Harmon Brothers: What's Their Story? Benton says that the Harmon Brothers' “Genesis event” occurred in 2006, when Google bought YouTube. Prior to 2006, YouTube lacked any business application. Google, of course, had visions for turning YouTube into an advertising platform. Benton's partners, in particular, Jeffrey Harmon, was one of the very first creators to put an ad on YouTube. When Jeffrey was working on an ad for Orabrush, he chose what his colleagues considered to be a really odd ad length: two and a half minutes long. At the time this was unheard of: TV spots were usually 30 - 60 seconds and infomercial spots were 20 - 30 minutes long. But Jeffrey persisted. He reached out to YouTube and asked them if they could give him a “Skip Ad” button, so that those who want to watch the ad could do so and those who didn't, well...they can skip it! No one knew what a big deal the “Skip Ad” button was at the time. It was a giant shift in power from advertisers to viewers. Since the viewer was first given this choice 15 years ago, Facebook, Instagram, and TikTok news feeds evolved and continue to operate on the same principle: if you don't want to watch something, you scroll right past it. “Everything we've ever done since then has been all based on the principle of giving the viewer something that they actually want and something that they can really enjoy.” As Benton points out, a lot of people have not heard of the Harmon brothers, but almost everyone has heard of their clients. After Orabrush came Poo-Pourri, which, with help from the Harmon Brothers, grew from about $7 million per year to $30 million per year. Then came Squatty Potty which grew from $4 million per year to $30 million per year. Then Purple Mattresses which grew from $3 million per year to over $100 million per year, then Chatbooks, then FiberFix. The Harmon Brother's most recent client is Lume Deodorant, starting off with $1.5 million earnings in 2018 to breaking $40 million in 2021. It's safe to say that the Harmon Brothers know how to scale. Every campaign operates on the same principle of adding value to viewers. This helps brands on their journey from what Benton calls their “poop to gold journey”. Taking them from obscurity where all entrepreneurs start, and helping to build trust over time to turn them into a household name. Which Ad Formats Work? Benton advises that ads need to be “as long as it needs to be, but not a second longer.” The Harmon Brothers are very careful about getting rid of fluff. It's all about getting the rhythm right. When it's a good ad, your viewer could watch a five minute long ad without even realizing how long it is. A 30 second ad, however, if lazily done, can drag on and on because it's boring. The longest ad the Harmon brothers have ever created was 11 minutes, and their ads range all the way down from there. They also make shorter 15 to 30 to 60 second versions of two to four to five-minute ads. On average, Benton says a successful ad usually runs from two to four minutes. Great, that's the timing down, so what about the formats? One of the most effective but easiest to implement ad formats is what Benton refers to as the “explainer testimonial ad”. It starts with your elevator pitch: one - two sentences about what your product is and why it's different, or why it matters to the customer. Then it's a very simple case of providing five - eight customer reviews. Your customers essentially write the ad for you! You just need to go in and find ones that are compelling, entertaining, and make sure to include some variety. This can be as simple as putting dynamic typography over images, or product shots. Or product shots while a narrator is reading your reviews. Or, if you want to make things really authentic, you may want to feature your customers actually giving their reviews on camera. An explainer testimonial ad the Harmon Brothers created for Lume Deodorant was phenomenally successful, driving $3 million in direct trackable sales. Another simple but fantastic ad format is a product demonstration video. A stop motion video of a product in use is a creative but clear way to convey value to the customer. Effective Storytelling So at what level do you need to start on your storytelling? Benton advises that in the early stages of startup, all investment needs to go into making sales. It doesn't make too much sense to focus on storytelling investments and character development before sales are coming in. Once you've grown your business to $1 to $2 million a year then you should start thinking about storytelling, character development and building a brand universe. As for the Harmon Brothers? “We believe that we're an organisation of storytellers. And we've become famous for the ads that we make.” Storytelling is so important to advertising because humans are wired to transmit knowledge through storytelling. We remember stories, and we connect with stories. So when a brand taps into that, it makes the brand more memorable and trustworthy. Essentially, Benton argues, a brand would be crazy not to be thinking about storytelling and making it a core part of who they are. The Best Ads Out There Benton's favorite advertising series of all time is Apple's “Get a Mac”, or “Mac Vs PC” ad campaign. The video series follows a standard but highly effective template: two men appear in a minimalist all-white background. The young man in casual clothes introduces himself as a Mac and the other, wearing a more formal suit and tie introduces himself as a PC. The PC is more of an “old timey” nerd, often frustrated with the Mac's creative but effortless abilities. The series solidified Apple's “cool”, “artistic” and “young” branding. Of course, Benton holds many Harmon Brothers video ad campaigns close to his heart. One of his all-time favorites was their campaign for ‘FiberFix', which involved throwing cars off a cliff (yes, really, check it out on YouTube!). What You Need for Video Advertising Benton confirms that yes, picture quality, lighting, and resolution are needed for great cinematography. So yes, having the right equipment does make a difference. However, in the storytelling world, the story comes first, and art comes second. If you don't have a great story, or even a great sales pitch, none of the expensive gear matters. Benton recommends starting by experimenting with cell phone footage. It's a great way to experiment with your stories and learn what works and what doesn't work. Remember: an expensive camera can shoot bad footage and a lackluster story. From Obscurity to Household Name: Benton's Advice Benton advises that every entrepreneur should have a roadmap on how to become a household brand that people love and trust. Having a holistic picture is going to be very valuable on what you need to prioritize and identify. Knowing your strategy will help you identify your toolkit. You may need Instagram, TikTok, Twitter, or you may find that social media does not actually suit your personality and skill set. It all depends on your brand and strategy. TL;DR - Nail your story, cut down the fluff, and make an ad your viewer wants to watch. Join the Harmon Brothers University to get the knowledge you need to create ads that brand and sell, connect with Benton on LinkedIn , or visit the Harmon Brothers to get a crap-ton of eyes on your ads. Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

As co-founder and creative visionary at Harmon Brothers, Daniel Harmon uses storytelling and humor to create ads that convert. Since 2014, he has helped create videos that changed the way we do advertising today, and that at the time were confused with funny sketch videos that had to assure audiences "Yes, this is real. This is a real ad." Now, he joins us to talk about how the Harmon Brothers found their comedy niche, how they find the right creative thinkers to write their unique ads, and how the company teaches their entire system through the Harmon Brothers University. 3 Golden Nuggets Hiring unique thinkers. The Harmon Brothers have developed a very unique style of advertising that stands out for its comedy. To build this style, Daniel says they have focused on getting very creative people with comedy backgrounds in the writing room. You're going to be much better off teaching a comedian to be a marketer than a marketer to be a comedian. Creating ads that convert. When it comes to creating great ads that convert, the starting point will always be finding a product or service that you're passionate about, that is offering real value, solving a real problem and on which you're already sold as a customer. That way, you'll me much more effective at communicating the benefits of that product, as opposed to doing it just because that's your job. Stop copying the big agencies. Smaller and medium-sized agencies look at bigger companies and decide that they have to do what they're doing, which is a mistake. Depending on the stage of the company, there's different ways to focus your advertising. Try to model how someone actually got there rather than looking at where they're at now and try to duplicate that, because you may end up looking silly. Sponsors and Resources SweetProcess: Today's episode is sponsored by SweetProcess. If you're looking for a way to speed up processes in your agency, SweetProcess will provide the systemization you need to scale and grow your business. Check out sweetprocess.com/smartagency and get your productivity up. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM How to Create Amazing Ads that Convert More Clients Jason: [00:00:00] What's up everybody? Jason Swenk here and I have an amazing guest on the show. One of the Harmon brothers who is going to talk about how you can turn your poop into gold. Literally. Their videos are so funny and their ads reach so many people. And I'm happy to have them on. So let's go ahead and get into the show. Are you frustrated with how long it takes you to get stuff done in your agency or tired of your team missing steps or falling through the cracks? You know, you may be looking for an easy way to capture SOPs to scale your agency faster and easier. Now, our partners that Sweet Process have created an amazing tool to help you overcome all these frustrations. Sweet Process really lets you create a step-by-step instruction from every task in your agency. From writing proposals to executing client work and responding to client requests. So everything gets done more easily. No more mistakes or missed steps. Plus you'll have a central place where everyone employees, contractors, or even VAs can access your procedures anytime from anywhere. The best way to learn about how suite process really can streamline your agency is to start using it. So exclusively for the smart agency masterclass listeners, you can try it out for 28 days free of charge. No strings attached. Just go to sweetprocess.com/smartagency. To start your free 28-day free trial today. That's sweetprocess.com/smartagency to get your SOPs down and your productivity. All right, what's going on? Welcome to the show. Daniel: [00:01:49] Thanks for having me, Jason. Glad to be on. Jason: [00:01:51] Yeah, man. So for the people that have been kind of hiding under a rock a little bit, tell us who you are and what you do. Daniel: [00:01:57] I'm Daniel Harmon. I'm Chief Creative Officer at Harmon Brothers, and we're known for ad campaigns like Squatty Potty, Purple, Chatbooks, Poo-Pourri, FiberFix Lumē, Kodiak Cakes, Camp Chef, all these different campaigns that have, um, helped companies generate over 1.5 billion views and over $400 million in sales. And anyway, that's, that's kind of what we're known for is mixing some elements of sort of direct response advertising stuff that gets people to act and buy immediately with really traditional branding elements of storytelling. And that's kind of our sweet spot. Jason: [00:02:36] Yeah. And I love that. How did you guys kind of fall into that sweet spot? Because a lot of agencies, they start off and it takes them forever. So how did you guys progress through that? Daniel: [00:02:49] Sure, for us it started a little bit with a company called Orabrush. My brothers were co-founders of Orabrush, Orabrush is a tongue cleaner that, um, helps remove the gunk off of your tongue. And that's where 90% of bad breath comes from is the, uh, is the gunk out of your tongue. So in trying to market the Orabrush, they weren't having any kind of retail success at all. And the co-founder, the inventor of the Orabrush. Dr. Bob approached my brother about, um, being able to sell, um, online. Then with the Orabrush, they made a video that not only educated about how the Orabrush was cool and how it worked, but it also entertained at the same time. And a lot of the elements that we use in our videos are drawn from just classical sales principles, right? Things that you would use in a door-to-door scenario, things that you would use in telesales, email marketing, it's all very kind of problem/solution-based advertising. And, um, that was the case with Orabrush, where it was all based on the fact that people have a problem of bad breath. They don't want to breathe that onto other people. It's embarrassing. And then the Orabrush provided a solution where it would clean the gunk off of your tongue. And most people didn't know that good oral hygiene would include your tongue and not just your teeth, right? Most people know to brush their tongues, but the toothbrush wasn't really designed for brushing your tongue and this product was. And so it was educating about that, but then, um, adding the twist of the entertainment value and kind of a personality and character with it and some, and some branding really. I think that is a lot of what was missing traditionally through the years on things like food commercials, right. That they all kind of felt a little bit cookie-cutterish, but they all were in sort of a, such a similar pattern that they, they were mostly distinguished by how different the products themselves were rather than by the personality that was pitching it or the story that was being told around it. So with the success of Orabrush they ended up getting distribution in places like Walmart, CVS, Walgreens, Boots, I mean, international stuff all over the place. The company ended up actually being sold to a company called DenTek and, um, that's kind of where that started. I actually was an employee of Orabrush as an art director there, where we created, uh, over a hundred videos over the course of a little over two years. And so kind of learned the craft of that. Then later on, when we resigned from Orabrush, we, um, the first campaign we did was, um, with Poo-Pourri. And that one people know for the girl, that's the British girl sitting on the toilet saying all those terrible candid things about her bowel movements and how much they stink and that kind of thing. But that's kind of where that formula for us started to solidify. And then later on it was Squatty Potty. It became much more so, and then Purple and so on. But yeah, hopefully, that answers the question. Jason: [00:05:55] Yeah, definitely. I want to know more about the blooper reel. Like you guys have to have the best blooper reel out there for Squatty Potty and the Poo-Pourri Daniel: [00:06:04] When we were filming Poo-Pourri and we were listening to the lines that she was saying, of course, this is 2013. And so most of us, our perception of what can kind of be done in the advertising space in this way has changed a lot. I mean, obviously, Harmon Brothers has done a lot to change that perception, right? In how you can kind of joke your ways through certain taboo subjects. If you're writing the right line, you don't want to get super offensive it anything. But as I was listening to the lines that she was saying, as we were filming them, I was, as I was saying to myself, no, one's going to believe this is a real ad. They're, they're going to think this is a College Humor sketch. They're going to think this as an SNL thing. No one's going to think this as an actual ad. And so my brother Jeffrey was like, well, okay, think of a solution. What do we do? And I was like, well, I think we have to tell them. Jason: [00:06:57] “This is an ad” Daniel: [00:06:59] Well, we didn't do it exactly in that way. While we were on set, um, I came up with the line that, yes, this is a real product. And yes, it really works. And it became kind of a catchphrase in our advertising to some degree where people, we see them use it all over the place. We don't use it as much ourselves anymore because we think it kind of sets the viewer off a little bit or can even be distracting. But to some degree, we feel like that's a good space to be living in is if you kind of have to remind people “no, we're not just joking around.” This is, this is real what's going on right now. And it was very effective. Um, I can't remember how many people told me that when they were watching the ad right up until that moment when we said, yes, this is a real product. And yes, this really works. They had actually believed that they were watching some sort of like a spoof or sketch or some sort of just comedy gig of some kind. Jason: [00:07:48] Yeah. Walk us, um, because a lot of people want to understand kind of the framework of how. Because we all want to create including myself, so all of my audiences, agency owners, and I always like to say we exist to provide a resource. We wish we had, so we can scale faster, right? And 90% of our content is educational, but 10% is supposed to be funny, you know, like humor, like we talk about what is an RFP means, Real Fucking Problem, Request for Punishment. Like all these different things we try to put in there. And a lot of people struggle with, you know, finding a way to stand out and you guys have really have a formula or a framework. Walk us through a little bit of that. So the people listening can have an idea and be like, okay, this is how I can start. This is how I can kind of morph it and see if it actually works. Daniel: [00:08:40] Yeah, for us standing out has a lot to do with just asking ourselves, have we seen this before in the way that we're doing this? I am not one to, admittedly, I'm not one to really follow a whole lot of what's going on in the advertising industry. Meaning there's a lot of advertisers that are really into things like the award shows and… Jason: [00:09:05] oh, don't get me started on that. Daniel: [00:09:07] I just think you end up advertising to advertisers. You ended up trying to please your peers. Rather than actually speak and relate to customers. And so, um, I don't really go down that road and I, I ask myself more as we're doing the content, have I seen, have I seen something like this or are we doing something fresh enough as we approach this, that it's going to make them stand out? And it's not necessarily that it's always, that the character is always something that's just never been done before. I'm sure there's been a prince used in advertising before in some way, right? Um, in the way that like we have the Squatty Potty, we have the unicorn, there's never a pooping unicorn, I don't think, prior to that point in advertising. But using a prince I think had been done before, but in the way that we used it maybe it was a little bit different, right? Or the girl on the stall talking directly from a toilet perched on a toilet. That was something that was very, very different. Or Goldilocks releasing some eggs that fall down on a bed. Those were all kind of things that we felt like, um, hadn't really necessarily been seen before. A French woman singing, um, kind of in a Broadway style, uh, play-type environment for Lumē. All these things we felt like were just different than anything we'd seen before. And so for us, the basis of coming up with a lot of those ideas is really coming, um, is involving really creative thinkers into the writing process. And, and, um, a lot of that is for us centralized on comedians. So we're looking not as much for people that are extremely experienced in advertising and marketing. We're looking for people that have a lot of reps and a lot of skill developed in the areas of stand-up, improve, and sketch comedy. And then we feel like we can better guide the marketing and advertising language around that. That it's going to we're, we're going to be much better off teaching a comedian to be a marketer than a marketer to be a comedian. And that gets us some very different thinking because their jobs are like on a day-to-day basis are like, okay, what kind of cool thing can we come up within in the sketch? Or what kind of thing can we make fun of? Or what's some observational thing that I've seen that I can use in my standup that I have never heard anyone say before. That's kind of just second nature to them. And then that's kind of our, our starting point for being able to stand out. I'd say. Jason: [00:11:32] I love that. And so for the people listening, I guess, do they need to go and find their funny friends that are doing standup? Daniel: [00:11:43] Short answer? Yes, that's what I mean in Harmon brothers university in our courses, that's one of the things we teach is the idea that a community it's easier to turn a comedian into a marketer than a marketer to a comedian. And so we do recommend following funny people on Instagram, TikTok, YouTube, that kind of stuff. Wherever you get your stuff. Facebook, I don't, I don't care. And then kind of looking at the patterns of what they use in their humor and things, but even maybe reaching out to some of these people and seeing if they'd be available to get involved, or maybe going to your local standup club or improv group or whatever it is. There's usually somewhere nearby in your state or your, or your area that, um, some sort of a culture or a community that you can tap into of people that are already in that world. And, um, I think using them as a resource is, is really good. And it's not always easy. There are, there are comedians that approach it very much from the standpoint of like, well, this is art and I'm doing art. So don't tell me what to do with your advertising stuff. Well, at the end of the day, it still has to sell, right? It has to move the product, it has to brand. It has to do all those things. Then it can't just be funny and it can't be tangental all the time for the messaging. Um, there's, there's ways that you can kind of channel that creative energy to be more productive for what you're doing. But yeah, I think it's a really good idea to go. Go involve people that are already funny rather than trying to teach yourself to be funny in order to get it done. Jason: [00:13:14] Oh, yeah, that would be horrendous. That would be, that would be really bad for a lot of people. Daniel: [00:13:20] Yeah. Like for myself, I'm, I'm not even like the funniest person around. I do have a good sense of humor, I have good comedic timing and mine more applies in the way that I go about filming and editing and enhancing what's there in, in writing. I mean, I can write jokes and that kind of thing, but like, I might be able to write one joke in the time that it takes some of these other guys and gals that we get involved. Um, like they can write 10 in the time that I write one. It's just not as efficient. And I'm pretty darn good at making that stuff that they write be funny in the end product. But as far as like originating that on paper, that's not going to be. There's going to be other people that, that have more superpower in that area. Whereas it would be a lot of toiling for me to do that. I can help out a ton in the advertising language and the sales persuasion and all that kind of stuff. And I'll all writing zingers here and there. But as far as like that really creative stuff that's needed. Yeah. We're always looking to outsiders to help with that. Jason: [00:14:18] I'm going to guess, you know, I'm in Atlanta today and there's obviously tons of improv and all kinds of places all over. And I bet if you went to some of those and you went up to someone and be like, hey, do you want to be involved in this? I bet they'd be like, heck yeah, I want to be involved in this. Daniel: [00:14:35] Yeah, they'd probably in most cases be over the moon excited because what you'll find is that most comedians aren't actually making a living being a comedian. They are developing it as a skill set on the side and they're passionate about it and they'd love to make a living with it. But as far as it's their full-time living. Ooh, it's, it's a small subset of that community that is actually making, making money and not waiting tables somewhere or, or not working in some sort of a warehouse job or in a kitchen or whatever it is. Like, most comedians are very happy for the opportunity to write something funny and be paid for it. Like that's probably going to be really exciting to them. Jason: [00:15:19] Oh yeah. After we find the talent or the creatives to help you with the idea. What's really kind of the next thing that we'll, will shape what we do to get these ads to convert or get people's attention. Daniel: [00:15:32] Yeah. I mean, I'm kind of going backward here, but the starting point for us is finding a product or service that we're passionate about. That if you can speak from the perspective of the customer, meaning that you've been sold on the product yourself, you've kind of had that aha moment of you as you've used it. Then you will be much more effective at communicating that to other people because you're sold, right. You're not just selling people because it's your job. I really feel like, and I repeat this around here all the time that nothing sells better than the truth. And so if you get to that authenticity, that's a much better starting point. So for us, we're very choosy about what kind of clients we partner with, especially on our big campaigns. Because we want to really ensure that we have passion for it, that we have someone that has actually has belief in it. That's heading up the project that are whatever creative directors on it is really, you know, wants to, to sell this thing rather than just I'll has to, because it's part of their job. And so that's for us as a good starting point is finding a product or service that's offering real value, solving a real problem for people and is genuinely making the world a better place in some way. Jason: [00:16:45] Yeah. I remember, um, we were talking in the pre-show about Daryl Eaves, your producer for Squatty Potty. And I remember him telling me he was he how he was trying it out before. He would actually do it and he's like, it actually works. And it was pretty funny. Daniel: [00:17:01] That's essential to it. We have people that are mailing us their products, um. You know, fairly regularly we see new stuff come through the door and just so we can get our hands on it and start experimenting with it and start falling in love with it, or just being like, you know what, this isn't for us. I remember a food product that came through the door the other day. And I, I, it was several different flavors of this particular kind of, uh, it was a, it was a snack cookie or something like that. And I, I tried one and another, another one and I was just like, nah, I just can't get behind this. I just am not, I'm not liking this. I'm not seeing how, how we can sell this because this doesn't taste great to me. And anyway, that's kind of the process we go through. Jason: [00:17:41] Very cool. So now that we have passion behind the product, we've hired the creative team, what are the things that you've seen that will make, make something sell, make an ad actually work. Daniel: [00:17:54] Yeah. So some of them are to relate with the customer in their pain. If you can dive into the problem that they're experiencing and you can effectively capture in video what that pain looks and feels like, then, um, you're relating with them and then they're perfectly set up to the solution, which is what your product or service that you're, um, that you're selling is going to be providing. So I think in the case of, for example, let's just take FiberFix, for example, when we did our ad for FiberFix FiberFix is a fiberglass a wrap or tape that essentially can fix almost anything. And it's in its a hundred times stronger than duct tape. And it's, um, it's stronger than steel by the time it all sets and hardens. We go through this scenario of a guy on a Saturday that has a broken sink underneath, like something leaking underneath the sink. So he goes to get the part to the hardware store and he comes back and realize it doesn't, it doesn't work. So he goes back to the hardware store and he misses all this time with, uh, where he could be watching football. As opposed to, if he would've just had the fix there with FiberFix where he could have just immediately taken care of that on the spot, then he would have been in really good shape. And so that made the pain very relatable to the situation that people that people face. So I think that's one of the best ways to speak to people is the specificity of what the customer goes through in the way of the problem that they face on how the solution of the product relates to them. Jason: [00:19:27] Yeah. You know, that's one of the things that we always ask when people engage with us. Or whenever we chat with them or in any of our Facebook groups is like, what's the things that are keeping you up at night? Or one of the things we did in one of our communities is like, what's the dumbest request you've ever gotten from a client? And then they'll just, oh, I mean, it's literally, you're reading some of these and you're like, yep, checkmark, checkmark, checkmark. So I guess my next question from you, and don't obviously don't name the client, but what's the dumbest thing someone's ever asked you for as a client. Daniel: [00:20:00] Oh, gosh, I try to erase those moments from my brain. Oh, the dumbest request. I think sometimes some of the dumber requests come when they try to force. It's and it's never actually, I don't think happened in our case, but when they try to say, oh, you should really cast this person as the lead in a role. And specifically, they're thinking of like a celebrity and we're like A, that is nowhere near your budget so you can't go there. B, whether or not they'd even want to be involved that's a whole other question. And C, they're probably not even right for the part, even though they, you think they are kind of a thing. So I'd say that's one of the funnier things that sometimes happens is that when the client's like, oh, we should, you know, if you really got, um, Tina Fey. Jason: [00:20:52] Or Tom Cruise. Daniel: [00:20:55] Well, yeah. That'd be awesome if you can do that. You know, maybe we should ask American Express how they pulled that off. Oh wait. They had billions of dollars. That's how they pulled it off. So that's kind of one of the funnier requests that comes through. And sometimes I'd say. I'd say the bigger mistake that we sometimes see clients make is just focusing on the wrong things. And by that, I mean a feature or an aspect of their product or service that's really important to them and they think is really cool. But when you actually listen to the customer base of what's the most important to them, what's the problem is solving, might be almost a little bit distracting. It's might maybe not even something that needs to be brought up and they're just like, oh, we really want this to be a part of it because you know, doing this long form ad and we're, we're, we're going on record two or three minutes so surely you can find a way to fit this in. It's like, it doesn't matter about the length. You still got to keep things focused, right? And so that's, that's another thing that happens sometimes is people just want me to stuck everything possible into it. Jason: [00:21:56] So, and that happens to all of us creatives, right? The client thinks they actually know better than us. Daniel: [00:22:04] Yeah. Sometimes they do. Jason: [00:22:06] Sometimes, but I remember we were doing a campaign for Pro-Line Boats and this was in 2003 when Flash was really popular, but we still had dial-up and they wanted to put a four-minute video of us chasing their boats on a helicopter on the homepage. And I was like, you gotta be kidding me. Like, how long is this like going to spin? If you remember the spinner, right? So how do you get around when clients do ask for something that you know is way off? How do you reel them back in? Daniel: [00:22:43] Primarily, I usually try to explain it in terms of data. So if we have any data from prior campaigns, that can point to the fact that they're going down a direction that's not going to be good for them. Then we can illustrate that with stuff we've done in the past. And then that kind of takes some of the subjectivity out of it. It makes it a little bit more objective. So if you have data to rely on to show the client, okay, that's not quite right. And the other one is sometimes it is on a gut level and you just kind of know, like, no, that's, that's not going to work out. And I think it's worth having those discussions and falling on the sword on behalf of your client to some degree, because they're hiring you to do something that they can't do themselves. That's the reason they're hiring you in the first place is because they know that they, they only have a certain level that they can get to and they need you to take them to the next level. And you essentially bend over or just kind of tower to every request that they have because they're the client, I think you're actually doing them a disservice. So what I ask myself, when we have those moments is. Am I falling on the sword just because on the creative and this is my art and that's, that's what I want? Or am I doing this because I think the client is genuinely going to hurt themselves? And if it's that I really feel, or especially if I have the data to show that the client is going to hurt themselves, then I'm going to fight that battle. If it's more of a preference kind of thing, then there might be areas where you can compromise. And like I said, sometimes the clients are even right. Sometimes they'll have an insight of something legally that you can't do, and they know about that and they can kind of steer you right in that way. Or some other aspect of things that will be more factual or whatever it is. And you need to be able to listen to those moments. But I'd say more so the real question to ask yourself is, am I doing this because I'm on my high horse a little bit, because I'm the creative and they're not? Or am I doing it because I genuinely want to protect this campaign? I want to protect their brand for them. If that's the case, then it's, it's a battle worth fighting. Jason: [00:24:50] Yeah. I love it. Well, this has all been great. Daniel, is there anything I didn't ask you that you think would benefit, you know, the agency owners listening? Daniel: [00:24:58] Um, yeah. So one thing is for us where we do so much of the direct sales and direct response style of advertising, and then the branding. I would say when it comes to branding and comedy and being funny and storytelling that you want to go further and further and further down that road and have maybe less and less direct response elements, the bigger you get as a company and the more competitors you have. When you're early stage, and you're very differentiated in your market, then you need to be a lot more clear and a lot more direct. In a way, um, I mean, you can be funny at the same time and stuff, but you need to be really focused on that sale when you're kind of in that startup phase, because you're just educating people on something that's brand new. You're maybe telling them about a product or service that they've never heard of before. And you need to kind of gain that trust initially with communicating clearly about how you solve a problem for them. But as you get further up into the market and you, and you have more competitors, if you think of someone like Nike, or, um, Ford or Apple doing a redirect response out of some kind, they would feel really out of place, right? Or red bull. Like it doesn't make a lot of sense at that place. You need to be just telling really great stories and you need to be relating with people emotionally and just highlighting a benefit in a clever way. But, um, you can't be going through and be like, I know it can't be the exact same format then because you're in a different place at a different time. And so I would say depending on the stage of the company, there's different ways to focus your advertising on that spectrum of, from direct response, clear, over here to branding. You want to be careful of not getting ahead of yourself in trying to be too clever and too funny and too, too many bells and whistles too soon, as opposed to kind of focusing in on the message that really matters. Jason: [00:26:55] Yeah, I totally get that because you know, a lot, what happens in the agency world is we look at the biggest agencies in the world. And then the little guy, or even the medium-sized guy, we go, well, we got to do what they do. You know, perfect example is looking at their websites. If you look at a big agency's website it is the ugliest. It is the worst thing. There is no conversion point. You can't figure out how to have a conversation with anybody. Like. We need a big H on our homepage. I'm not talking about Harmon Brothers. Daniel: [00:27:29] No, I got the dig it's okay. Right. Yeah. Jason: [00:27:32] Right. Got it. You got it. You got the punchline, but we need to model, like you were saying model how someone actually got there rather than looking at where they're at now and try to duplicate that because, yeah, you're going to look kind of silly. Daniel: [00:27:47] There's a time and a place. And you've got to kind of move along that path as the brand grows. Jason: [00:27:53] Yep. Tell us a little bit about your, you guys' amazing course where people can go. Daniel: [00:27:59] Yeah, so essentially we've developed an entire internal train that we use for our writers, for our editors, for our creative directors, for everybody to be able to create the kind of advertising that we do, brand the way that we do, sell the way that we do. And it's all on harmonbrothersuniversity.com. And it's our entire playbook. We don't hold anything back. We, we've put it all on there. The exact same internal training that we give here is what we put out on there. And so for anyone that wants to learn how to do this themselves, as opposed to hire it done, they can go to harmonbrothersuniversity.com, and they can sign up for the courses that are there. There's things like the 14-day script challenge, which is basically two weeks to get you from a blank page, all the way to a script that's ready to film. Um, which is a really cool course. And there's other things like the easy ads that sell course, which kind of gets you into a bunch of different little forms of ad formats that you can put out there on, on Facebook, Instagram, and so forth. Anyway, it's just been a tremendous resource for people where, um, literally the, our students have driven millions and millions of dollars by following the principles and learning from these courses. And, yeah, I, I would for sure say, uh, for people to check it out and they might even dive in and learn enough to be like, you know what? I just want to hire you guys instead. And that's fine too. It works both ways, but anyway, that's, that's our entire playbook there for people to learn from, if anyone wants to do this and hopefully it can help some companies out. Jason: [00:29:28] Awesome. And, uh, and yeah, they're not sponsoring me, but I just think what they do is really pretty amazing. So go check it out. I do have one last question, because I think that this, especially of what you guys have done with Harmon Brothers University. So a lot of people are like, well, why would you put your whole thing out? A lot of agencies think about the same thing. I look at it of going, I think it's a smart decision because everyone wants to know how, but a lot of people don't want to know how to do or to actually do it. And then the second part, I think. And hopefully, I'm not answering your, taking your thunder from this. The other part is, I bet you probably could pick like the people go through it and you're like, man, this guy is really good or this gal's really good. Let me just hire this person. Has any of that happened? Daniel: [00:30:14] Yeah, both those things we knew, we knew when we were seeing the success that we were, that people were going to copy us either way. And so we just said, why not just put it out there? And educate people on how to do it, right. That eventually some of them will come back to us and we've seen that for their own campaigns. And then I just have a little bit of the altruistic attitude and I think we, we do here internally of, you know, kind of you reap what you sell, right? If we put things out there that it'll come back to us in some positive way, even if it's not always measurable. And so I would say we haven't regretted that in the least in going that direction. Jason: [00:30:47] Awesome. Well, thanks so much for coming on the show. Lots of great takeaways and a lot of fun, making fun of each other back and forth. And if you guys enjoy this episode and you want to be surrounded by amazing agency owners on a consistent basis where we're making fun of each other, we're seeing the shit that you're doing wrong, and we can actually point you in the right direction. And you want to have a therapy group. I think a lot of it it's that so that we could feel sane and we can actually scale a little bit faster rather than have the shit between our ears, and you know, block our growth. I want you guys to go to digitalagencyelite.com. Check it out if it's right for you, do the application and maybe we'll chat and then maybe we'll see you on the inside. And until next time have a Swenk day.

Originally recorded on YouTube Live on June 4, 2021. Audio edited by Kiara Horowitz. Interview by Scott Wiser: A Director, Animator on projects for Indies, Fox, DreamWorks, etc. Creator of original feature-film pitches (in the form of self-published books, short films, etc.) Get updates from Scott Wiser by: 1. Subscribing to this channel and/or 2. Signing up for the newsletter and www.scottwiser.com/follow Daniel Harmon began his journey into animation as an internet marketer, but not just any internet marketer. He was part of the team that created the viral campaign for the Orabrush (yes, Scott was persuaded, bought one, and still loves it!), and they became the Harmon Brothers, the master marketers behind Poo-Pouri, Squatty Potty, Purple Mattress, Vid Angel, Click Funnels and so many other smash hit products. The Harmon Brother's love of story led them to play a role in the groundbreaking distribution of the massive hit The Chosen, and Daniel's next hopeful hit, The Tuttle twins is using the same model, with millions raised in investment crowdfunding. All of that, and he is a humble, hilarious guy. Follow his work at tuttletwins.tv or https://www.facebook.com/TuttleTwinsTV

Discover how Benton Crane (CEO of Harmon Brothers) discovered he had a blind spot, and how he realized the importance of having team members "show their face" when talking about politics and any other controversial subject (14 minutes). CEO BLINDSPOTS PODCAST GUEST: Benton Crane. He is the CEO of Harmon Brothers, the company behind the most viral ads in internet history. The company has been featured on The Wall Street Journal , ABC's Nightline, The New York Times, Forbes, and many more publications. The team at Harmon Brothers are the masterminds behind well-known advertising campaigns that include Squatty Potty, Purple Mattress, FiberFix, Chatbooks, Poo~Pourri and also Orabrush's "Bad Breath Test" which was such a massive success that it is now taught as a case study in business schools all over the world. Benton had success leading a team that created ads that have collectively gotten over 1.5 billion views and helped drive over $ 350+ million in sales. Awards include Ad Age Funniest Viral Video, and Unruly Media's Top 20 Most Viral Ads. As CEO, Crane believes in bringing excellence to everything he does. Starting his career as an automotive repair mechanic, he was honored as the #1 student mechanic in Utah and #2 in the nation. This knack for diagnosing and solving problems led him to study economics and data analytics. In 2011, he was hired by Deloitte in Washington DC where he served as a consultant with various clients across the national intelligence community. For more information about Harmon Brothers and Benton Crane, visit https://harmonbrothers.com/press# CEO BLINDSPOTS HOST: Birgit Kamps. She started and sold HireSynergy LLC (an “Inc. 500 Fastest Growing Private Company” and a “Best Company to Work for in Texas”), held 3 terms as a Board Member of the Gulf Coast Workforce Commission, was the Chair of the Gulf Coast Workforce Education Committee, and is currently the CEO of Hire Universe LLC. In addition, Birgit is the host of the “CEO Blindspots” podcast which was recognized in 2020 by Spotify for having the “biggest listener growth” in the USA (by 733%), and having listeners in 11 countries; https://ceoblindspots.com/

You asked, and they delivered! Today Nic and Jules answer all your most asked beauty, hair, and oral hygiene Q's! Find out what you're doing right or wrong and what best of the best products you need ASAP! They may or may not let their 14 year old selves show through for a moment as they swoon over celeb crushes too! Tune in! PRODUCTS WE MENTIONED:(can be found on our ig link in bio to purchase easily!) Julie's Recs- -ACT Fluoride rinse -Listerine mouthwash (for bleeding gums) -Peroxyl mouthwash -Prevident fluoride toothpaste -Crest white strips -Sensodyne sensitivity toothpaste -Orabrush tongue scraper -Waterpik -scalp brushes -Tizo SPF -TULA glow spf -COOLA makeup setting spf -Olaplex hair line -Verb Ghost Shampoo -Verb Hydrate Shampoo -Malibu Undo goo shampoo -In Common magic myst leave in https://www.incommonbeauty.com/nicolettefratto36 -Dae prickly pear oil -hot tools 1” curling iron -Too Faced Born this way foundation -Smashbox Halo foundation -Ilia super serum skin tint -Verb curl cream -Cricket hair pick or wide tooth comb -scrunchie Mandi Nelson's Presets: Code: FLEURISH for 15% off @mandinelson_ http://www.mandinelson.com/ Farmer & Chemist CBD: Code: Fleurish10 for 10% off @farmer_and_chemist https://farmerandchemist.com/ ✧ Don't forget to SUBSCRIBE!!! ✧ RATE & REVIEW to show your support!!! ✧ FOLLOW us on Instagram!!! ✧ @fleurishpodcast

It used to be that only big companies with big budgets and professional videographers could use video for advertising. Now nearly anyone with a smartphone can make great videos, and nearly everyone has access to a high-speed internet connection and a device where they can watch videos any time. Furthermore, video is usually much more engaging than long pages of text. Because of this democratization of video, we've seen a huge tectonic shift towards video marketing. There is no other form of communication that trumps in person, face-to-face communication, but that kind of communication isn't always possible. Video is the next best option. It allows us to closely replicate face-to-face communication in many ways. We can see facial expressions and body language and bring those elements into the conversation in a scalable way. According to HubSpot, 78% of people watch online videos every week, and 55% view online videos every day. Some would even say that video is better than face-to-face communication because videos can be recorded once, uploaded to the Internet, and then be available nearly any time anywhere. This can give video communication much more reach than face-to-face communication, which is limited by our location and our time. Because of this reach and engagement of video, it is a force multiplier.  In this episode, I interviewed Benton Crane, who is the CEO of Harmon Brothers, the ad agency behind the most viral ads in internet history. In 2011, he was hired by Deloitte where he served as a consultant with various clients across the national intelligence community. He was the co-founder of VidAngel. In 2013, Benton joined the newly formed Harmon Brothers for a campaign to promote Poo-Pourri, an amazing ad that transformed the way products are marketed. Harmon Brothers went on to produce the most viral ads in internet history including Squatty Potty, FiberFix, Orabrush, Purple, and Poo-Pourri.  Success with Poo-Pourri The founder of Poo-Pourri saw what Jeff Harmon, a friend of Benton's and the future co-founder of Harmon Brothers, had done with Orabrush and reached out to him. He didn't take her seriously at the time, and she ended up sending samples to Jeff, and he really liked the samples. He called Benton, telling him that he was thinking about leaving Orabrush to do the Poo-Pourri campaign. Benton wanted to be a part of it because he had seen what they were doing at Orabrush and knew they were pioneering the future of advertising. He told Jeff to let him join up and he'd bring the data analytics side of the venture.  Benton left his stable job and moved his family across the country to work on this ad campaign. When the ad was ready, the first people he showed it to were his in-laws. They were appalled. They didn't laugh, and they didn't crack a smile. So Benton turned it off two minutes into the video, knowing that they weren't going to find it funny if they hadn't already. Luckily, the public reception was the exact opposite of how his in-laws had reacted. They ate it up and it took off like wildfire. Poo-Pourri's videos have now been viewed more than 350 million times collectively. Use Video to Tell a Story in a Unique and Approachable Way Squatty Potty was already a successful business when Harmon Brothers started doing their ad campaign; they were earning around $4 million per year. However, a large portion of their customers were women around 55 or older who had often embarrassing medical conditions. They were ashamed to talk about the Squatty Potty as a solution to their problems, and they would hide it away in the master bathroom. So Benton and his coworkers were faced with the question of how to make this taboo thing into something safe, something that could be talked about and laughed about.  They realized that in order to talk about this product they couldn't use anything real for the ad otherwise it would be seen as disgusting. So they came up with ice cream and the mythical unicorn and set it in a medieval land with a prince to further remove it from reality. They designed the unicorn to be cute and cuddly to make it approachable. In doing all these things, they took the taboo and grossness out of the subject and turned it into something funny.  After the ad went viral, their customers no longer had to hide the Squatty Potty in the master bathroom; they could put it in their guest bathroom and it would turn into a funny topic of conversation. Harmon Brothers used video to tell the story in a unique and funny way that made it safe and approachable. It massively expanded the audience of customers to whom Squatty Potty could sell these stools, and it fundamentally changed the business and the owners' lives while making customers' lives better. Pioneer the Video Ad Skip Button with YouTube More than 1.9 billion people, one-third of the internet, use YouTube (YouTube). Before Google bought YouTube, no one saw it as an advertising platform. It was just a place where people could share things like funny cat videos. Google bought it and turned it into a place for advertising. Now we can use this platform where people are finding joy to reach more customers through the ads before videos.  Around the same time Google bought YouTube, Benton's business partner, Jeff Harmon, created an ad that was about two and a half minutes long, but ads back then were either thirty-second TV ads or thirty-minute infomercials. Everyone was telling him this ad was too long, but he had an idea. He went to YouTube and said, "I want to try something out. Can you give me a skip button for this ad, so that people who want to watch the ad can and those that don't want to don't have to?" YouTube agreed to test this out, and they built in a skip button. This idea completely revolutionized the way we do ads. Don't Rely on Virality The Harmon Brothers are known as the viral video guys, but really only a handful of their videos have gone viral. If you look at all the different variations of the Squatty Potty video, it has been viewed about 300 million times. However, it probably would have reached only ten to fifteen million views if they had just put it out there and relied on the virality of it. The Harmon Brothers rely on a formula that says if their clients spend a dollar to drive advertising to this video, they should get back two dollars in revenue. It becomes a machine: money in, revenue out, at the same time generating awareness for the company. They can use that machine for weeks, months, or years to drive business results and awareness. This advertising model is how the Purple mattress video has been viewed over 500 million times, while never going viral. If we can get our ROAS (return on ad spend) to be double or triple what our advertising cost is, then we really don't have an advertising budget. We can have an almost unlimited advertising budget because we know that for each dollar we spend we get our money back and make a profit. Building an Effective Video Script An effective script will have all the elements of a great sale: a hook, problem, solution, and call to action. It will build credibility, overcome concerns, and finish with another call to action. The hook is very important; 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes (Ad Age).  The Harmon Brothers teach how to do research and behind the scenes work to make sure the right pieces end up in the script. The way to make sure the script is really effective is through research. We can ask ourselves, “What part of my message is it that really resonates with my audience?” Once we know the answer we must make sure the script focuses on the parts that resonate.  “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker, management consultant, educator, and author Focus Our Time on Things We Love One day when Benton was in high school, he was venting to his dad about how he wasn't finding school fulfilling. He felt like he was wasting his time and that high school was just daycare for teenagers. He wanted to be doing something more, something that he cared about. Benton expected his dad to say, "Stick it out. School is important," but his dad didn't. He said, "If you've got a problem with it, do something about it. If you don't like school, leave. Go do something better."  His dad's answer was like a slap across his face that woke him up. He started questioning what he wanted to be doing with his life, and the answer he came to was cars; working on cars was the thing in his life that he was most passionate about. He was always buying old cars, fixing them up, and selling them. He read every issue of Motor Trend magazine from cover to cover because he loved cars.  So Benton dropped out of high school and enrolled in the automotive repair courses at a local college. He absolutely loved it there. A professor saw his passion and urged him to compete. Benton did, winning at the school level, then the state level, and eventually they sent him to Kansas City where he took second place at the national level. From an outside viewpoint dropping out of high school seemed like throwing away a great opportunity and promising future and pursuing a dead-end career in repairing cars. In reality, though, instead of just going through the motions, he was pursuing his passion that was lighting a fire in him and causing him to excel. Key Takeaways Here are some of my key takeaways from this episode. Video marketing is a massive tectonic shift, and a huge opportunity for our businesses if we leverage it effectively. We may consider using video to tell the ad's story in a unique and funny way that makes the product or service safe, fun, and approachable. Try to create a viral ad, but don't rely just on virality. Instead, try to create an advertising money machine that earns you a profit on each dollar you spend, and gives you an almost unlimited advertising budget.   Ask “What part of my message is it that really resonates with my audience?” Make sure the script focuses on the parts that resonate. Focus your time on the things you love, and your chance of excelling will increase.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the Monetization eMagazine. Follow the Monetization Nation Blog. Join our private Monetization Nation Facebook Group. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify or Stitcher.  Connect with Nathan on Linkedin.  Follow Monetization Nation on Instagram.  Follow Monetization Nation on Twitter. Challenge If we desire monetization we have never before achieved, we must leverage strategies we have never before implemented. I challenge each of us to pick one thing that resonated with us from today's episode and schedule a time this week to implement it to help achieve our monetization goals. Share Your Story Do you have any tips and tricks about successful video marketing?  Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read more at: https://www.monetizationnation.com/7-video-marketing-secrets-from-one-of-the-creators-of-an-ad-with-300-million-views/  

Neal Harmon is CEO and Cofounder at VidAngel. Prior to VidAngel, Neal served as Co-founder, COO and Board Member at Orabrush as well as co-founder at Harmon Brothers, a marketing services company responsible for a variety of viral ads, for clients such as PooPourri and Squatty Potty. As CEO of VidAngel, Neal has led the company through a variety of challenges and successes, including major lawsuits from hollywood studios, bankruptcy, the development of VidAngel Studios, the creation of Dry Bar Comedy and distribution and growth of The Chosen. Neal is proficient in 10 computer programming languages and has a bachelor's degree in American Studies and a master’s degree in Instructional Psychology and Technology.

In this episode, Jeff Davis will talk about using YouTube to achieve massive branding success. Jeff discovered his success formula as the CEO of Orabrush, where he oversaw what is widely considered to be the most successful YouTube Marketing campaigns of all time. Jeff is the founder and CEO of Molio Inc., a venture-backed, creative and media analytics agency famous for building brands on YouTube with capabilities to also originate, co-create and validate new brands. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

This weeks guest is Jeff Davis, the founder of Molio, a full service marketing agency that specialises in launching brands using video. Video is such a powerful way to get your message out there. You can create powerful, engaging content that now only taps into the emotions of your audience, but can also explain the benefits of your product, and the brand values of your business at the same time. It's such an important channel now, especially given the increasing rise of video consumption, but also the increasing rise in cost of advertising channels.  Add in to that the cost of producing the content, and it quickly becomes difficult to manage for most companies. The Molio approach ensures you get the most bang for your buck. For 23 years, Jeff Davis built brands at Procter & Gamble, in various leadership roles and in numerous product sectors (consumer-packaged goods, pharmaceuticals and beauty) and in several countries (USA, Canada, Germany, Czech Republic, Slovakia). After retiring from P&G in 2009, Jeff was the angel investor, board member and eventual CEO of Orabrush Inc., which pioneered Molio's model and successfully built the Orabrush tongue cleaner brand. According to Google, Orabrush was one of the first companies to build and commercialize a product on a global level leveraging YouTube advertising only and recognized Orabrush as one of the 10 most iconic ad moments on YouTube alongside billion dollar brands. DenTek Oral Care acquired the Orabrush brand in 2014. The “Molio Method” has been touted as a disruptive approach for building brands and has been recognized by AdAge, the Wall Street Journal, the New York Times, TechCrunch, ABC's Nightline, MediaPost and Bloomberg TV.

Right or wrong, there are some products that most PR and marketing professionals want nothing to do with. The Squatty Potty, a plastic platform that purports to alleviate constipation, is certainly not any conventional marketer's dream client. But under the guidance of the Harmon Brothers agency, this ignoble brand launched the most successful viral marketing video of all-time, landing hundreds of millions of video views and millions of dollars in sales. And they owe it all to an animatronic unicorn who poops rainbow ice cream. Harmon Brothers' social media success was even recognized with a 2016 Webby Award, and other notable campaigns have included the OraBrush, Poo-Pourri toilet spray and Chatbooks. In this episode, Harmon Brothers CEO Benton Crane tells the story of the agency's origin and trajectory, explaining the fusion of science and art that powers their reliable viral successes. It turns out that there is no such thing as a "bad client" for an agency willing to embrace data-driven outlandish creativity, irreverence and poop jokes. Plus, Boeing's retired VP of Communications Jim Schlueter weighs in. Learn more about his family's project alextheartist.com.

Support the show and join The Network today. We've built an active community of business owners and professionals that really care about helping each other along their journey. Also access bonus activities like: - The Weekly Live Stream - Monthly Book Club - Member Panel Discussions A subscription to the network costs just £5 per month. We want to thank you for supporting the show and the community. Learn more over at nbs.fm/network Today we have an interview with Adam Callow and Jeff Davis, Founder & CEO at Molio Inc. For 23 years, Jeff Davis built brands at Procter & Gamble, in various leadership roles and in numerous product sectors, and in several countries. In fact, more than half of Jeff’s career has been outside the U.S. After retiring from P&G in 2009, Jeff was the angel investor, board member and eventual CEO of Orabrush Inc., which pioneered Molio’s model and successfully built the Orabrush tongue cleaner brand. According to Google, Orabrush was one of the first companies to build and commercialise a product on a global level only leveraging YouTube advertising. Orabrush was also recognised as one of the 10 most iconic ad moments on YouTube alongside billion dollar brands. DenTek Oral Care acquired the Orabrush brand in 2014. The “Molio Method” has been touted as a disruptive approach for building brands and has been recognised by AdAge, the Wall Street Journal, the New York Times, TechCrunch, ABC’s Nightline, MediaPost and Bloomberg TV. Jeff is a rare executive that has run global billion dollar businesses and has also successfully launched two startups with successful exits. At the University of Utah business school, Jeff serves as adjunct professor of Marketing and is a published academic author. Connect with Jeff: https://www.linkedin.com/in/jeffddavis/ Join our Network of likeminded entrepreneurs, get involved in the discussions and help support the show: nbs.fm/network Have a question you want answering on the show? Email us at: startupdiary@nbs.fm Amazon links to the gear we use to podcast: Zoom H6 Handy Recorder: https://amzn.to/2Jp14uA Audio-Technica AT2020 Cardioid Condenser Microphone: https://amzn.to/2UqvDq1 Adjustable Mic stands: https://amzn.to/2wNODFI Simple Pop filters: https://amzn.to/3arhONJ XLR Cables: https://amzn.to/2UpMVDs SD Card: https://amzn.to/2UFCzhQ

Ladies and gentlemen this episode is PACKED with value. Jeff Davis built brands at Procter and Gamble for 23 years, he is the former CEO of ORABRUSH, and has went on to start his own creative ad agency MOLIO. He shares his wisdom working in the marketing/ad world and gives key insights on how he has stayed current with media in this rapidly changing complex world.  Google named his campaign for ORABRUSH a top 10 YOUTUBE campaign of all time. Please share the podcast on your story and we will see you all on Wednesday! 

A tremendous dialogue! Jeff joins to share his unique background, transitioning from corporate to entrepreneurship, and plenty of outstanding nuggets that you'll find helpful in your pathway journey!ABOUT JEFF - Jeff is an international executive with global “Big Company” and entrepreneurial “Start Up” experience. Currently, Jeff is the Founder and CEO of Molio Inc., a venture-backed, creative and media analytics agency, famous for building brands on YouTube with capabilities to also originate, co-create and validate new brands with its Innovation and Validation Model (www.amlabs.co).For 23 years, Jeff Davis built brands at Procter & Gamble, in various leadership roles and in numerous product sectors (consumer-packaged goods, pharmaceuticals and beauty) and in several countries (USA, Canada, Germany, Czech Republic, Slovakia). More than half of Jeff's career has been outside the U.S.After retiring from P&G in 2009, Jeff was the angel investor, board member and eventual CEO of Orabrush Inc., which pioneered Molio's model and successfully built the Orabrush tongue cleaner brand. The “Molio Method” has been touted as a disruptive approach for building brands and has been recognized by AdAge, the Wall Street Journal, the New York Times, TechCrunch, ABC's Nightline, MediaPost and Bloomberg TV.www.molio.com Podcast is powered by The Binge Podcast Network!

A few months ago, I heard about this show called The Chosen. It depicts the life of Jesus and the disciples in a unique way, taking a look at Jesus’ life, and how the disciples became disciples. When I first heard about it, I was skeptical, but I gave it a try. After the second episode, I was hooked! Not only have I watched the entire season once, I’ve actually watched it though three times now. When I fell in love with the show, I started to do more research on it. Not only is it a unique show in and of itself, it’s also the first series that is the #1 crowd-funded media project in history. It even has its own app! As I began to dive deeper, I learned more about the company producing the show, VidAngel. The show is directed by Dallas Jenkins, the son of Jerry Jenkins, who wrote the Left Behind series. I wanted to know more about VidAngel and why this platform wanted to produce a show about Jesus in such a unique way. My guest this week is Neal Harmon. Neal is the CEO and cofounder of VidAngel, a streaming service that allows parents to skip objectionable content in entertainment using groundbreaking technology. VidAngel has been highly profiled for The Chosen, and its other incredible family-based content like Dry Bar Comedy. VidAngel recently made headlines by offer all of its streaming content for free during the Covid-19 pandemic, provided that people agree to social distancing of course. My conversation with Neal was incredible and refreshing He was very transparent about the story of VidAngel as it experiences growing pains and lessons many young companies experience. You’re going to love this conversation with Neal, so let’s dive in! 4:30 - The Neal 101 Neal grew up in Idaho working on dairy farms and even tried to start his own cattle business at one point, but as he got older and learned more about the world, he started working with web businesses. After experiencing a spectacular failure right out of college, he started a company called OraBrush, a tongue cleaner that got rid of bad breath. OraBrush went from zero sales to global distribution in just a few years, thanks to YouTube marketing. Later a company reached out to Neal and his brother, cofounders of OraBrush, to help them market Poo~Pourri! The Poo~Pourri ad campaign was so successful that it turned Neal and his brother into an ad agency. Shortly after that, they started VidAngel, which is something Neal and his three brothers wanted to create for their own families. Neal’s favorite movie is Cinderella Man. The movie portrays people having character, even in their darkest moments, but the movie has a coach who has a foul mouth. Neal wanted his young kids to be able to see the story, but didn’t want them hearing or repeating those words in their home. VidAngel allows you to take popular movies and TV shows, and skip over content you don’t find appropriate for your own home. It’s like a pre-programmed remote. Neal and his brothers had a bigger vision for VidAngel, too. They wanted to have a bigger impact on media and on the world. They knew that if they found the people who valued protecting their families by using technology to skip over specific content, that they would also have a group of people they could also distribute content in a manner that would be a better fit than what Hollywood provides. 10:53 - A Broken Feedback Loop The creators in Hollywood love to see who wins the awards each year, but it seems they are essentially making movies for each other. About three fourths of the revenue in the box office comes from the family friendly movie, but half the titles coming out of Hollywood are rated R. VidAngel is bridging the gap to give creators a feedback loop. If audiences are skipping over certain scenes, creators can learn how to adjust the content that is affecting their market. It allows them to listen to their market, rather than their peers. When there is immediate feedback, there is acknowledgement of an issue and something productive can be done with that information. Since big studios own the distribution channels, they can also fill those with what they chose. VidAngel’s feedback loop helps create a voice for those without access to big distribution channels. 14:10 – Resistance, Controversy, Transparency, Growth During the summer of 2016, VidAngel faced a lawsuit with The Walt Disney Company. It was a shock to VidAngel because before they started their service, they actually wrote The Walt Disney Company in good faith and transparency, telling them about the service, giving them information on the users they’d tested it with, and asked for their feedback. They shared their own reasoning for why they thought what they were doing was ok, but also gave The Walt Disney Company an opportunity to let them know if they thought anything being done was unlawful. VidAngel heard no response from The Walt Disney Company until a year later when families were already enjoying what VidAngel was providing. VidAngel asked their customers if they’d be interested in investing in VidAngel to start growing the next phase of the company, and their customers said they’d put in over 60 million dollars to help it grow. Two weeks later, The Walt Disney Company sued VidAngel. It’s been a long, difficult journey and a lot of time spent in depositions. After the lawsuit started, VidAngel reached out to their customers asking if they wanted to take it to the Supreme Court if they were willing to invest $5 million into the company. They invested $10 million in 5 days. Because of that, VidAngel has been able to improve their product and fight the legal battle. VidAngel doesn’t know what will happen now in the midst of this process. They are trusting that they have been called to work to help families through their services and will continue moving forward in faith as they wait for the outcome and experience the process. 20:00 – The Chosen The Chosen is VidAngel’s first scripted original series. It will be a multi-season series based on the gospels and the life of Jesus from the perspective of the disciples. The first season is out with 8 episodes. The Chosen is the highest grossing crowdfunded media project of all time. VidAngel’s first original series is called Dry Bar Comedy, which has over a billion views per year. It’s a stand-up comedy series (with clean humor). When Dry Bar started out performing all the other studios in the digital space, VidAngel learned that the data from people’s skip choices can create a bigger market when the comedians improve their content based on the consumer feedback loop. VidAngel decided they wanted to do a real TV series next, and after a friend of Neal’s introduced them to a short film by Dallas Jenkins, Neal’s brother Jeffrey pitched an idea to do something similar on the life of Jesus. Neal wasn’t interested at first, but after watching Dallas Jenkin’s short film on the birth of Christ, everything changed. Neal knew then and there he wanted to get behind a project like this on VidAngel. VidAngel has a lot more exciting these coming. The Chosen has awakened in a lot of people the desire to change media. They want to hear stories from the bible that are well written with a high level of video production, imagery, and storytelling. They want to see the ability for both reverence, humanity, and light-heartedness in the portrayal of Jesus. It was important to Dallas to find someone to play Jesus (Jonathan Roumie) who was slightly unexpected, unique, and genuine, rather than a famous Hollywood actor. In The Chosen, you get much more insight into each individual’s story and what their lives were like before Jesus and then their individual relationships with Jesus. The stories are plausible, relatable, and do not conflict with scripture. There is a biblical committee and those working on the show have educational backgrounds in biblical studies and have taken trips to Israel to study. Their goal is to stay true to the Bible. 44:15 – Find out how the cast and crew are dealing with COVID-19 and what’s on the horizon for The Chosen. You can watch The Chosen on VidAngel (and skip parts that your children may not be ready for or that might be scary). You can also download the app The Chosen app. Either option allows you to watch for free! 46:12 - Getting to Know Our Guest Find out what meal Neal would eat if he had to eat the same thing for dinner every night for the rest of his life, a dream of his he’s yet to achieve, his favorite TV show when he was growing up, and of course, what it means to Neal to run a business with purpose. Memorable Quotes 13:50 - “The beautiful thing about the internet is that it provides an opportunity for those of us who don’t have a have a voice in the big distribution channels to have a voice for ourselves and create content for ourselves.” 25:20 – “I think the reason that The Chosen has so much of a good spirit about it is because I think a lot of the people making it, and the distributor who’s getting behind it, are going through similar trials and facing similar situations in modern society as what the disciples faced back then.” 38:18 – “The goal of the scriptures and The Chosen is to lead us to understanding who He (Jesus) was and that He redeems us. If we don’t get there or if we get off the mark or too caught up in how good the actors are or how famous the show becomes, then we’ve missed the mark. As soon as it takes us into the scriptures and gets us into a relationship with Christ, then it will have been a successful project.” 39:58 – “This project is just about telling the stories of Jesus in a way that we can all relate to to and can hopefully lead people of all faiths, and people who don’t have faith, to our Redeemer.” Connect with Neal Harmon and Watch The Chosen: https://www.vidangel.com/ https://twitter.com/nealsharmon https://www.facebook.com/VidAngel/ https://www.pinterest.com/vidangelnews/ https://twitter.com/VidAngel/ https://www.instagram.com/vidangel/ https://studios.vidangel.com/the-chosen/ https://thechosenmerch.com/ https://twitter.com/thechosentv https://www.facebook.com/InsideTheChosen/ https://www.youtube.com/channel/UCBXOFnNTULFaAnj24PAeblg https://www.instagram.com/thechosentvseries/ ABOUT NEAL HARMON, CEO, VIDANGEL How can parents make entertainment good for their homes? Neal is the CEO and co-founder of VidAngel, a streaming service that allows parents to skip objectionable content in entertainment using ground breaking technology. VidAngel has been highly-profiled for The Chosen, its original series about Jesus and the #1 crowdfunded media project in history, and its other incredible family-based content like Dry Bar Comedy. VidAngel recently made headlines by offering all of its streaming content free during the COVID-19 pandemic, provided people agree to social distancing of course.

Ever wonder how a porta potty cleaner could become a YouTube star? For this episode, Daniel Harmon sits down with YouTube star, Stuart Edge. Stuart tells us how an internship with OraBrush and a meeting with Devin Graham helped Stuart garner over 500M views of his videos online. He also shares with us the lessons he has learned on his way to the top. 2:45 From Porta Potties to Harmon Brothers12:40 The podcast episode that changed Stuart’s life16:50 How a Youtuber get together changed his life19:45 Why Stuart is returning to his YouTube channel21:50 How Stuart finds creative ideasYou can find links to Stuart Edge’s YouTube channel below.If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Stuart Edge here:YouTube.com/stuartedge

Daniel Harmon is Chief Creative Officer of Harmon Brothers, an ad agency most famous for the Squatty Potty Pooping Unicorn. The agency mixes two areas of concentration: traditional direct response advertising (asking for an immediate sale) and branding (where the goal is to evoke a positive customer brand response and promote brand loyalty.)  Clients come to Harmon Brothers when their product has a more complex or difficult story . . . or even one that touches on societal taboos, but Harmon has to be sold on a company's product before they will take on that company as a client. Daniel believes that comedy is a good for simplifying complex ideas, and “making the boring interesting and the controversial safe.” In this interview, Daniel also discusses the techniques and importance of ad testing. The quality of creative is important, but Daniel believes distribution is key. Before the Harmon brothers became Harmon Brothers, they worked at Orabrush, which was founded by Daniel's brothers when they took an old man's floundering idea for a tongue cleaner (for bad breath), created a promotional video, and aired it on YouTube. Orabrush was the first product on YouTube's ad platform that produced a positive ROI.  A hundred or so videos later, Poo Pourri, seeing the Orabrush campaign success, contacted the brothers. They left Orabrush and went to work on the Poo-Pourri campaign, strategizing around their kitchen table, thinking that they would become part of the company. When Poo-Pouri started talking campaign contract, the Harmon brothers had to be something with a name . . . so the Harmon brothers became Harmon Brothers – we can change it later (but they didn't). When the Poo-Pourri campaign exploded, people started talking about the Creative agency Harmon Brothers. Surprise! “I guess we're an agency.” They puttered . . . until Squatty Potty came along in 2015. Harmon Brothers created a “Rainbow Pooping Unicorn” video featuring a plush baby unicorn that pooped rainbow-colored soft-serve ice cream. The video went viral, with over 50 million Facebook/YouTube views that year. Squatty Potty sales shot up to over $15 million. A plush Squatty Potty Dookie the Pooping Unicorn? Just what every young child wants for Christmas/Hanukkah/Kwanza? Maybe not . . . Daniel spoke at Hubspot's Inbound 2019 on the topic: “Create Ads that Sell.” He emphasized the importance of comedy and “brand” characters in advertising to get people to emotionally connect with a brand and putting really good sales principles into direct response campaigns. The Harmon Brothers collaborated with veteran author Chris Jones to lay out the company's key creative/ culture/ process/ partnership principles. The resulting book, From Poop to Gold: The Marketing Magic of the Harmon Brothers, is available on https://harmonbrothersbook.com/from-poop-to-gold25696414.  Daniel can be reached on his company's website at: Harmonbrothers.com/. The company also has a podcast which can be accessed from that site. On “From Poop to Gold” podcasts, entrepreneurs/ creatives/ marketers tell stories about how they've turned bad situations into something positive – inspiring for everyone, whether in the industry or not.

Keith Grover from HB talks to Shishir Mehrotra, CEO and Co-Founder of Coda, a new type of doc that combines documents, presentations, spreadsheets, and workflow apps. Shishir previously oversaw product engineering at YouTube. Keith and Shishir chat about what it takes to start a business, Shishir’s take on Orabrush and the early YouTube ads, a little HB history, and how to cultivate creativity and solve multi-dimensional problems.00:38 Shishir’s background01:51 What is Coda?04:09 What it takes to start a business06:36 Poop to Gold at YouTube11:09 Skippable ads, Orabrush, and Harmon Brothers13:07 How to cultivate creativity and solve multi-dimensional problemsYou can find links for Shishir’s company, Coda, and all the other places to get in touch with him below. If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book at harmonbrothersbook.com.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Find Shishir Mehrotra here:https://coda.io https://coda.io/templates?search=shishirhttps://twitter.com/shishirmehrotra https://www.linkedin.com/in/shishirmehrotra/

“New rules, create new opportunities” - Austin Craig Austin Craig is a video producer, storyteller, and Bitcoin enthusiast focused on emerging technologies and finding loopholes in systems. Ten years ago, when Youtube was just becoming the go-to place for video ads, Austin was helping build a multi-million dollar business with the team at Orabrush by using fun, entertaining videos to sell their oral health products. Soon after - and at the dawn of the new technology - he and his wife, Beccy Craig, discovered Bitcoin. Together they filmed Life on Bitcoin, a documentary that follows the couple as they live for 101 days using only Bitcoin. Their experiment showed the world what was really possible with this new technology. “I’m always interested in diving into the details and finding out what can be done that couldn’t be done before. I pay close attention to the details and look for those openings.” So, what are these openings, or as Austin likes to call them, “loopholes?” He defines them as: “when people figure out a trick hiding in plain sight and win big. It’s the thrill of a bank heist but totally legal. They’re usually normal people who pay attention and think deliberately.” On Twitter, Austin pointed out a few of the classic loopholes in history, most of which have had movies made after them. However, he emphasizes that loopholes are hiding in plain sight all around us, every day. In this episode, Chad and Austin discuss loopholes, what they are, how to spot them in your day-to-day life, and how you can capitalize on them. – Mission Daily and all of our podcasts are created with love by our team at Mission.org. We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

Daniel Harmon is the co-founder and creative visionary at Harmon Brothers - where they use storytelling, humor and direct response to create social videos that sell products. They are behind some of the most viral ads and have collectively driven more than one billion views, over $300 million in sales, and revolutionized the way products are marketed. They have created Internet advertising blockbusters including Squatty Potty, Purple Mattresses, Chatbooks, FiberFix and Poo~Pourri to name a few.  Here’s a glimpse of what you’ll learn: [1:40] Jeremy introduces his guest, Daniel Harmon. [3:20] Daniel talks about growing up in a large rural family. [7:30] How did Daniel get involved with home security sales? [11:30] Learning to market to a larger audience. [16:00] How the Harmon Brothers got started. [24:20] Working with the folks from Squatty Potty. [29:15] How Daniel and his team create captivating videos. [34:00] Creating a good call to action. [37:50] A low moment in business for Daniel. In this episode… Why do some messages really connect with an audience while others fall flat? What does it look like to test your message before you broadcast it? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Daniel Harmon. In his conversation with Jeremy, Daniel opens up about growing up in a larger rural family, how he got involved with sales, what led him and his brothers to create Harmon Brothers, challenges they’ve faced along the way, and much more. If you want an inside look at how to form the right type of marketing messages - this is the episode for you! You’ve heard it said that necessity is the mother of invention - that was true in Daniel Harmon’s case! Growing up in a rural community and with a large family, Daniel and his brothers did whatever they could to make money. This entrepreneurial spirit drove the Harmon brothers to take their potatoes across state lines to sell door to door. What started as a whim ended up as a profitable business venture. This small taste of door to door sales helped shape Daniel’s career ambitions - he knew that he wanted to take this talent to a larger scale. You might be wondering - how did Daniel and his brothers go from selling potatoes to creating funny and effective marketing videos? The answer is - sort of by accident. Daniel’s brother was in a marketing class at Brigham Young University when his professor decided to have him try marketing a product on a whim. This freedom to create a fun and engaging video opened the creative floodgates for the Harmon brothers. Soon they had real data and evidence that their messaging and humour worked for selling products. It wasn’t all smooth sailing from that point - they had many challenges to face and lessons to learn before they would become the marketing powerhouse they are today. Finding initial success with their work on Orabrush’s marketing - the Harmon brothers decided to try their hand at a new product - the Squatty Potty. Since they had already worked as an “In-house” advertisement team, they thought they’d do the same with Squatty Potty, but that wasn’t the case. Instead, Daniel and his brothers had to come up with an Ad agency of their own - thus - the Harmon Brothers began. It doesn’t sound that unique or original, but that’s OK! You don’t need a splashy name when your work speaks for itself! You can head over to their website to learn more about their story. At the heart of Daniel’s story with his brothers is the idea of testing and adjusting your messaging to connect with others. What good will your well-polished message do if it fails to connect with your target audience? The Harmon Brothers’ approach works because it’s fun - doesn’t take itself too seriously - and it’s tested! You can search all you want for the “Secret sauce”, but the truth is - Daniel and his brother's test and adjust their message relentlessly until it hits the target. Don’t get stuck pushing the same dull message! You can learn how to improve your messaging game by learning at the Harmon Brothers Unviserity! Resources Mentioned on this episode From Poop to Gold - Podcast From Poop to Gold - Book Write Ads That Sell - Harmon Brothers University Harmon Brothers This Unicorn Changed the Way I Poop - #SquattyPotty Intro Music by Kidd Russell   Sponsor for this episode Rise25’s mission is to connect you with your best referral partners and customers. We do this in 3 ways… Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes - See video Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com. If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

Brand-influencer relationships used to be as simple as a YouTuber standing next to a man dressed as a giant tongue. At the very first Vidcon, in 2010, the tongue-scraper company Orabrush sent a bumpy pink mascot to the convention center to strike up quasi-impromptu interactions with early influencers like iJustine.

You may have seen the buzz about charcoal toothpaste, and thought it is pretty odd to brush your teeth with something black! But what's all the fuss about? In this episode we interview Dr. Bob Wagstaff, the inventory of the Orabrush and patent holder on additional dental care products, on why charcoal toothpaste may be your next personal health upgrade. See the show notes, links and resources at https://dirobi.com

Dr. Bob Wagstaff is the inventor of the Orabrush. Since he sold that company, he has created new patents on something you probably take for granted... your toothbrush. Learn the latest in oral care, fighting bad breath, and, well, how to clean chickens in this fascinating look into the life or an oral care mad scientist. See the show notes, links and resources at https://dirobi.com

O livro Brandscaping traz um caso clássico de conteúdo útil. No início dos anos 2000, um bioquímico americano chamado Bob Wagstaff desenvolveu o Orabrush, uma escova para a higiene da língua. Com o propósito de combater o mau hálito, ele ofereceu sua criação a grandes marcas, como Oral-B, mas não teve sucesso. Decidiu, então, seguir por conta própria. Em uma de suas tentativas, investiu US$ 50 mil em informerciais. O resultado foi desastroso — ele vendeu apenas 100 escovas.Em 2009, quando o invento parecia fadado ao fracasso, Wagstaff se reuniu com um grupo de estudantes de MBA da Universidade de Brigham, em Utah, nos Estados Unidos, e pediu a eles que examinassem seu caso. O resultado da análise não foi nada animador: 92% das pessoas não usariam o Orabrush, concluíram os alunos.No entanto, um dos estudantes do MBA chamado Jeffery Harmon levantou a mão e expôs o seguinte raciocínio: se 92% não querem, 8% querem. E 8% correspondem a 24 milhões de consumidores nos Estados Unidos. Ao final, sugeriu que Wagstaff tentasse inicialmente vender seu produto não em lojas físicas, mas pela internet.Jeffery acabou se envolvendo no negócio. Em setembro daquele ano, Jeffery, seu irmão e um amigo criaram um vídeo e o colocaram no YouTube. Era uma produção caseira, mas interessante. O amigo deles se passou por repórter entrevistando pessoas sobre mau hálito. Propôs, por exemplo um teste simples aos entrevistados: passar uma colher na língua e depois cheirá-la. O odor na colher era o odor do hálito. O título traduzido do vídeo, que você vê abaixo, é "Sua boca é beijável? Seu hálito fede?".Wagstaff investiu apenas US$ 40 para promover o vídeo e, com concorrência por visibilidade muito menor do que hoje, conseguiu resultados significativos. Em apenas cinco semanas, vendeu 10 mil unidades de Orabrush. Empresas de mais de 40 países começaram a se oferecer para revender o produto. E o Walmart de sua região (Utah) se interessou e começou a vender o produto, mas apenas no estado.Jeffery ainda não estava satisfeito. Investiu US$ 28 em anúncios no Facebook e, na hora de escolher o segmento, focou em funcionários do Walmart. A mensagem era um tanto inusitada:“O Walmart precisa de mim! Os funcionários do Walmart têm mau hálito… o Walmart precisa da nossa escova. Vai vender mais do que qualquer outra coisa na sua loja.”Depois de alguns dias, o escritório central do Walmart enviou a ele um email dizendo que viu o anúncio e pediu que parasse de veicular o anúncio. Mas não marcou uma reunião, como ele esperava.A boa notícia ainda estava por vir. E chegou por email. O Walmart fez a primeira encomenda em âmbito nacional: 735 mil unidades de Orabrush.Retirado do livro Brandscaping, cujo resumo traduzido está disponível para download gratuito, o caso Orabrush reforça pelo menos dois ensinamentos:O que essa história mostra: o poder de alcance das plataformas digitais, especialmente quando se usa uma comunicação inusitada e, por vezes, ousada. Claro, hoje, para alcançar o mesmo impacto, é preciso investir muito mais do que US$ 60.O produto precisa ter o seu diferencial. Sim, a comunicação, quando bem feita, é capaz de gerar resultados surpreendentes. Mas lembre-se: o marketing não melhora o produto.O caso Orabrush foi contado também na edição #008 do podcast Takeaways, com duração de 8 minutos.http://www.takeaways.com.br/002

O livro Brandscaping traz um caso clássico de conteúdo útil. No início dos anos 2000, um bioquímico americano chamado Bob Wagstaff desenvolveu o Orabrush, uma escova para a higiene da língua. Com o propósito de combater o mau hálito, ele ofereceu sua criação a grandes marcas, como Oral-B, mas não teve sucesso. Decidiu, então, seguir por conta própria. Em uma de suas tentativas, investiu US$ 50 mil em informerciais. O resultado foi desastroso — ele vendeu apenas 100 escovas.Em 2009, quando o invento parecia fadado ao fracasso, Wagstaff se reuniu com um grupo de estudantes de MBA da Universidade de Brigham, em Utah, nos Estados Unidos, e pediu a eles que examinassem seu caso. O resultado da análise não foi nada animador: 92% das pessoas não usariam o Orabrush, concluíram os alunos.No entanto, um dos estudantes do MBA chamado Jeffery Harmon levantou a mão e expôs o seguinte raciocínio: se 92% não querem, 8% querem. E 8% correspondem a 24 milhões de consumidores nos Estados Unidos. Ao final, sugeriu que Wagstaff tentasse inicialmente vender seu produto não em lojas físicas, mas pela internet.Jeffery acabou se envolvendo no negócio. Em setembro daquele ano, Jeffery, seu irmão e um amigo criaram um vídeo e o colocaram no YouTube. Era uma produção caseira, mas interessante. O amigo deles se passou por repórter entrevistando pessoas sobre mau hálito. Propôs, por exemplo um teste simples aos entrevistados: passar uma colher na língua e depois cheirá-la. O odor na colher era o odor do hálito. O título traduzido do vídeo, que você vê abaixo, é "Sua boca é beijável? Seu hálito fede?".Wagstaff investiu apenas US$ 40 para promover o vídeo e, com concorrência por visibilidade muito menor do que hoje, conseguiu resultados significativos. Em apenas cinco semanas, vendeu 10 mil unidades de Orabrush. Empresas de mais de 40 países começaram a se oferecer para revender o produto. E o Walmart de sua região (Utah) se interessou e começou a vender o produto, mas apenas no estado.Jeffery ainda não estava satisfeito. Investiu US$ 28 em anúncios no Facebook e, na hora de escolher o segmento, focou em funcionários do Walmart. A mensagem era um tanto inusitada:“O Walmart precisa de mim! Os funcionários do Walmart têm mau hálito… o Walmart precisa da nossa escova. Vai vender mais do que qualquer outra coisa na sua loja.”Depois de alguns dias, o escritório central do Walmart enviou a ele um email dizendo que viu o anúncio e pediu que parasse de veicular o anúncio. Mas não marcou uma reunião, como ele esperava.A boa notícia ainda estava por vir. E chegou por email. O Walmart fez a primeira encomenda em âmbito nacional: 735 mil unidades de Orabrush.Retirado do livro Brandscaping, cujo resumo traduzido está disponível para download gratuito, o caso Orabrush reforça pelo menos dois ensinamentos:O que essa história mostra: o poder de alcance das plataformas digitais, especialmente quando se usa uma comunicação inusitada e, por vezes, ousada. Claro, hoje, para alcançar o mesmo impacto, é preciso investir muito mais do que US$ 60.O produto precisa ter o seu diferencial. Sim, a comunicação, quando bem feita, é capaz de gerar resultados surpreendentes. Mas lembre-se: o marketing não melhora o produto.O caso Orabrush foi contado também na edição #008 do podcast Takeaways, com duração de 8 minutos.http://www.takeaways.com.br/002

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They'll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business.  Time Stamped Show Notes: 00:28 – Today's topic: Exciting Marketing Opportunities for 2017 00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features 01:13 – Third party authentication 01:42 – Signup is just one click away 01:45 – See your conversion rates go up 20-30% 01:52 – Hire a paid developer in Upwork to do it 02:02 – Gmail Advertising 02:46 – Creating funnels 05:13 – Orabrush's example 05:59 – Google up marketing funnel 06:10 – Facebook Video 07:21 – Advanced email segmentation 08:32 – Sending the rights emails on the right time 08:48 – YouTube Advertising 09:00 – Add a call to action on the banner 09:39 – That's it for today's episode! 3 Key Points: Try new opportunities –they won't hurt! Create funnels to generate sales. If you're smart enough to see the bandwagon, hop on! Resources Mentioned: LinkedIn – A social media platform where you can follow and connect with professionals. Upwork – A platform where you can hire freelancers. Gmail Advertising – Interactive ads at the top of people's inboxes. Facebook Video – Put up video ads on Facebook. YouTube Advertising – Video ads show what you have to offer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business.  Time Stamped Show Notes: 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017 00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features 01:13 – Third party authentication 01:42 – Signup is just one click away 01:45 – See your conversion rates go up 20-30% 01:52 – Hire a paid developer in Upwork to do it 02:02 – Gmail Advertising 02:46 – Creating funnels 05:13 – Orabrush’s example 05:59 – Google up marketing funnel 06:10 – Facebook Video 07:21 – Advanced email segmentation 08:32 – Sending the rights emails on the right time 08:48 – YouTube Advertising 09:00 – Add a call to action on the banner 09:39 – That’s it for today’s episode! 3 Key Points: Try new opportunities –they won’t hurt! Create funnels to generate sales. If you’re smart enough to see the bandwagon, hop on! Resources Mentioned: LinkedIn – A social media platform where you can follow and connect with professionals. Upwork – A platform where you can hire freelancers. Gmail Advertising – Interactive ads at the top of people’s inboxes. Facebook Video – Put up video ads on Facebook. YouTube Advertising – Video ads show what you have to offer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In today’s podcast, we have with us, special guest Austin Craig. Austin got his start in YouTube by acting in a video for the brand Orabrush, which makes a special tongue cleaner that rids your mouth of bad breath. From this one YouTube video Austin has had opportunities to work with numerous brands and has helped them sell millions worth in product. We conclude the interview talking about his production company & how it has been recently hired by Brigham Young University to produce a series all about creatives. We cover the following topics: What was it like when YouTube first released the ability to pay for advertisements? How can a company adapt to stay relevant with evolving social media platforms? Why you should consider the specific strengths and weaknesses of a platform before producing content on it? Why content is KING, but distribution is QUEEN? How to choose wisely team members and co-founders? And my personal favorite takeaway which was a formula to use when you want to win people’s attention and get them to act. Which is entertain, educate, organize and mobilize. Watch Austin’s first big video with Orabrush here: https://www.youtube.com/watch?v=nFeb6YBftHE or watch when him and his wife decided to live the first 3 months of their married life entirely on bitcoin: https://www.youtube.com/channel/UCbH8Bfnki5l9fveNrxdMw6w Feel free to reach out to Austin on Facebook www.facebook.com/austinmichaelcraig or at his website www.austinmcraig.com For updates on show times and future guests connect with me on Instagram, Twitter or Snapchat all at the handle of CultOfStartup. This episode is brought to you by Audible, which is a service I have used for years because I am not the fastest reader. In the time it usually takes an average person to complete a book, I take about twice as long. This is why I prefer to listen and digest great reads through audio. And I have a book recommendation for you! One of the most eye opening audiobooks I’ve listened to is “The 22 immutable laws of marketing” by Al Ries and Jack Trout. Which left a huge impression on how I perceive marketing and what startups can do to avoid falling into the trap of a “me too product” along with a variety rules any business should be aware of. All you have to do to get your free audiobook… and free 30 day trial is go to audibletrial.com/cultofstartup and you can choose from their selection of over 180,000 titles that range from books to magazines, you name it. Go to Audible and snag yourself a book! YOU LIVE!

Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation.  In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company's launch over two years ago.