Podcasts about unleash your primal brain

Culture as Cult! . The words Culture and Cult share the same root. We're living in a time when these dynamics are more pronounced than ever, especially in the turbulent landscape of contemporary politics.  . In this two-part episode, I'm thrilled to sit down with my friend Tim Ash, a powerhouse in Primal Psychology.  . Tim has a unique perspective on the rituals that forge cult-like bonds in everything from politics to the Navy SEALs and corporate brands. .  With over $1.2 billion in value created for giants like Google, Expedia, and Nestlé, Tim's insights are not to be missed.  . TimAsh is the bestselling author of Unleash Your Primal Brain and has captivated audiences at over 200 events across four continents. His work is frequently highlighted by esteemed publications like Forbes and Entrepreneur Magazine.  . Get ready for an eye-opening conversation that challenges your perceptions and dives deep into the psychology of our times! 00:30 Meet Tim Ash: Expert in Tribal Psychology . 02:24 Tim Ash's Background and Immigrant Experience . 03:52 Life in the Soviet Union . 04:43 The Psychology of Tribal Bonds . 05:43 Cultural Imprints and Leadership . 09:05 Human Evolution and Tribal Conflicts . 12:59 The Power of Initiation in Tribes . 21:52 Modern Tribal Affiliations and Shifts . 25:00 Conclusion and Where to Find More . Dov Baron's brand new course has just been released on coursifyx.com/belonging ------------- Titled: "CREATING A CULTURE OF BELONGING." The course is divided into eight sections, each of which will guide you through exactly how to create a culture of belonging. . Because: CREATING A CULTURE OF BELONGING MAXIMIZES PERSONAL AND CORPORATE SUCCESS. Get Ready to strap on the tanks and Dive Deep into, What it Takes to Create a Culture of Belonging in your organization! Curious to know more? coursifyx.com/belonging .  "Those Who Control Meaning for The Tribe, Also Control The Movement of That Tribe" #leadership #leadershipdevelopment #emotionsourcecode #neuroscience #emotional #meaning #emotional #logic #culture #curiosity #humanbehavior  

As he shares his personal story of transformation, Tim Ash talks about how he shifted to an inner-directed focus after both of his parents passed away, causing him to re-evaluate his life, work, and parenting. They speak about how he began to look for a new way of living and for meaning.Discussed was a pivotal experience of participating in a men's initiation process (mankindproject.org), how transformational it was for his life, and how he continues to be involved in the community now.Tim and Corban talk about the value of men mentoring other men, how rare it is to find opportunities to be mentored in this way. Tim shares how when he changed  changed the way he showed up with his family, his family made positive changes too and the whole dynamic shifted.The conversation explores the importance of having a mission statement for life, and how Tim breaks that down into what he calls “positive and shadow missions.”Tim Ash is a sought after international key-note speaker, wildly successful entrepreneur, best-selling author of Unleash Your Primal Brain, poet, painter, photographer, and evolutionary psychology expert.Learn more about Tim on his Website here, and his book Website here. Learn more about ManKind Project here. Learn more about HopeGuide and Ryan Pink Join us on YouTube to watch full episodes Help us amplify the message!Please subscribe on your favorite podcast app!Please Rate and Review the podcast on Apple and Spotify!

In this discussion, Corban and Tim discusses evolutionary phycology, sleep across all mammals, and the surprising value of sleep for humans. They touch on EMDR (Eye Movement Desensitization Retraining therapy) as it relates to sleep, which may hint at why it actually works in healing trauma. Tim goes into the sleep cycles, stages, and REM specifically, as well as how we use dream to process life, to learn and grow.The idea of the “tribe” is explored (referencing evolutionary psychology), the size this tribe can be, and how important it is to our health and wellness overall. Touch and belonging are integral to having a “tribe,” and support us as humans.They discuss how utilizing journaling and sleep to help are effective tools for accessing creativity and intuition more effectively in life. Tim Ash is a sought after international key-note speaker, wildly successful entrepreneur, best-selling author of Unleash Your Primal Brain, poet, painter, photographer, and evolutionary psychology expert.Learn more about Tim on his Website here, and his book website here.Learn more about HopeGuide and Ryan Pink Join us on YouTube to watch full episodes Help us amplify the message!Please subscribe on your favorite podcast app!Please Rate and Review the podcast on Apple and Spotify!

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages). In this episode you'll learn: Catch up Tim's social media: Facebook: https://www.facebook.com/tim.ash1/ LinkedIn: https://www.linkedin.com/in/timash/ GoBundance LHI Assesment: ⁠⁠www.gobundance.com/lhi⁠⁠ Want to listen to Tribe of Millionaires? Spotify: https://podcasts.apple.com/us/podcast/tribe-of-millionaires-podcast/id1110145229 Apple: https://open.spotify.com/show/47lZ1BcVeRs1C4D8b7kbGI Learn More About Our Tribe! https://www.gobundance.com/ Watch How To Profit From Your Brand | Mark Lack Ep 241 https://www.youtube.com/watch?v=OLYFjltV69s Want to connect with our community? Instagram: https://www.instagram.com/gobundance Facebook: https://www.facebook.com/gobundance Twitter: https://twitter.com/GoBundance Tribe of Millionaires Podcast by GoBundance is the podcast for healthy wealthy generous people who choose to live epic lives. Each week, we connect with featured guests and GoBundance members to bring you the best in our community. #gobundance #tribeofmillionaires #grablifebig

It's rare that I find someone who shares my love of brain science, but my guest today might just appreciate it even more than me! I am honored to host the brilliant Tim Ash, an international keynote speaker and best-selling author who has left an indelible mark on the realm of online marketing. Today he shares his valuable insight into human behavior, rooted in evolutionary psychology, that is bound to revolutionize your understanding of how we think and act.Tim is a master of the mind, applying scientific principles to areas like leadership, business, and team building. He has played a pivotal role in creating over $1.2 billion in value for industry giants like Google, Expedia, and Nestle. Forbes and Entrepreneur Magazine recognize him as a top online marketer, and he's authored several best-selling books, including his most recent work ''Unleash Your Primal Brain, Demystifying How We Think and Why We Act''. In this episode, we talk about…..Demystifying polarization and its impact on the workforce.Evolutionary roots of tribal conflict.The primal brain and decision-making.Sleep and brain performance.Happy chemicals and the significance of gratitude. This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!Connect with Tim!Website | Facebook | LinkedinUnleash Your Primal Brain by Tim Ash - Order now!Please take the time to leave a review so we can build our community of high growth entrepreneurs. If you'd like to connect with me, go to www.lukelayman.com orConnect with me on InstagramConnect with me on FacebookConnect with me on LinkedIn

In this episode of The Brainy Business podcast, host Melina Palmer interviews Tim Ash, author of Unleash Your Primal Brain. Tim brings his unique background in computer engineering and cognitive science to the discussion, shedding light on the evolution of the brain and its impact on human behavior. He explains how our brains developed as a response to fast changes in the environment caused by movement, highlighting the importance of social dynamics over logical reasoning.  Tim also delves into the concept of culture spread and how humans made an evolutionary bet on it, setting us apart from animals. This conversation is essential for business leaders and marketers who want to better understand human behavior and predict consumer choices. By recognizing the underlying evolutionary basis of our brains, they can design experiences that align with human nature, effectively connecting with their target audience. Tim's expertise in neural networks and neuromarketing provides a unique perspective on leveraging the primal brain for ethical reasons and leveling the playing field in marketing. Don't miss this opportunity to gain insights that will enhance your business strategies and drive success. In this episode: Discover the evolutionary basis of the brain, unveiling insights into the origin of human behavior. Unravel the secrets behind mirror neurons and understand their importance in human learning processes and empathy. Understand the ways in which cultural spread influences our adaptability and drives behavioral changes. Delve into how social media can be exploited to leverage our instinct for cultural spread. Gain insights into how to design business experiences that are harmonized with the innate nature of humans. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Tim Ash and discusses the importance of understanding the primal brain in behavioral economics and business. 00:01:44 - Evolution of the Brain, Tim explains how the brain evolved to respond to fast changes in the environment caused by movement. He highlights the energy-intensive nature of the brain and its focus on modeling complex social relationships. 00:07:11 - Heuristics and Biases, Tim explores how the brain uses heuristics and biases to navigate the world, balancing the need for energy consumption and survival. He emphasizes the brain's primary function of modeling social dynamics rather than logical reasoning. 00:09:50 - Culture Spread, Tim discusses how humans evolved to rely on culture spread as an evolutionary advantage. He explains the role of mirror neurons and the physical adaptations in humans to facilitate cultural learning. 00:13:36 - Unique Aspects of Human Brain Development, Tim highlights the unique aspects of human brain development, such as prolonged adolescence. He discusses how these adaptations contribute to the spread of culture and the importance of learning from others. 00:15:50 - Evolutionary Reasons for Modeling and Survival Goals, Tim explains that there are evolutionary reasons for modeling and mirror neurons. Modeling helps us imagine what someone is doing when they are out of sight, while survival goals like feeding and interpreting gestures are important for our physical skill rehearsal. Mirror neurons play a role in all of these processes and contribute to our survival. 00:17:14 - Learning from Successful Examples and Tribal Cohesion, Tim discusses the importance of learning from successful examples and the role of tribal cohesion in our learning process. We tend to learn from older people who have survived and people who are similar to us in terms of ethnicity, gender, and language. This preference for learning from similar individuals reinforces tribalism and group cohesion. 00:18:56 - Overcoming Biases and Expanding Circles of Empathy, Tim expresses a lack of hope in overcoming biases and expanding circles of empathy, especially in society and politics. He highlights our biological predisposition to form tribes and the difficulty of accepting other views once we are part of a tribe. However, he suggests that meeting and talking to people who are different from us can help in creating a larger circle of empathy. 00:21:32 - Conservative and Progressive Spheres of Concern, Tim shares an interesting finding from sociological research that conservative and progressive individuals tend to have different spheres of concern. He uses perceptions of immigration as an example of these differences. 00:30:24 - Girls' School Performance and Self Esteem Decline, Girls tend to outperform boys academically, especially in the early years. However, when they hit puberty, their self-esteem declines, and they start caring more about what their friends think of them. This often leads to a decline in academic performance. 00:31:27 - The Importance of the First Five Years, The first five years of a child's life are critical for their development. During this time, they need to feel loved, safe, and have proper nutrition and sleep. These experiences become hardwired into their biology and can influence their social attitudes and behaviors later in life. 00:33:22 - The Power of Empathy, Developing empathy is crucial for raising good humans. One way to cultivate empathy is through direct experiences with people from different backgrounds and cultures. By understanding and modeling the behaviors and experiences of others, we can foster empathy and understanding. 00:34:48 - The Role of Storytelling, Storytelling serves multiple evolutionary purposes. It allows us to simulate experiences we can't directly have, like living out a nightmare scenario without the real-life consequences. It also helps maintain cultural cohesion by spreading knowledge and values within a tribe. However, the cultural package we bring to a story can influence how we interpret and experience it. 00:36:56 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Tim Ash: Follow Tim on LinkedIn Primal Brain Website Tim's Website  Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Unleash Your Primal Brain, by Tim Ash Evolutionary Ideas, by Sam Tatam Solving Modern Problems with a Stone-Age Brain, by Doug Kenrick and Dave Lundberg-Kenrick  Friction, by Roger Dooley Indistractable, by Nir Eyal Top Recommended Next Episode: Evolutionary Ideas, with Sam Tatam (ep 204) Already Heard That One? Try These:  Solving Modern Problems with a Stone-Age Brain (ep 237) Good Habits, Bad Habits, with Wendy Wood (ep 127) DOSE Brain Chemicals (ep 123) Herding (ep 264) Loss Aversion (ep 316) Biases Toward Novelty and Stories (ep 54) Indistractable, with Nir Eyal (ep 290) Mirror Neurons (ep 31) Avoiding Everyday Work Disasters with Dr. Gleb Tsipursky (ep 111) Marketing to Mindstates with Will Leach (ep 88) Friction, with Roger Dooley (ep 274) Costco: A Behavioral Economics Analysis (ep 47) Biases Toward Others (ep 314) IKEA Effect (ep 112) The Human Experience, with John Sills (ep 277) Using the Senses to Increase Sales with Michelle Niedziela (ep 168) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Dove Real Beauty Campaign Always Super Bowl Ad 2015 What eCommerce Can Learn From IKEA's Offline Success

Leadership is about understanding the primal within us, embracing tribal dynamics, and harnessing the power of unity in an uncertain world. Join host Penny Zanker and guest Tim Ash as they dive deep into the intriguing world of tribal dynamics, leadership, and the primal brain. Referencing his book, "Unleash Your Primal Brain," Tim explores the fascinating interplay of our evolutionary psychology in the modern workplace. He discusses the concept of polarization within organizations and how it affects everything from executive decisions to interactions with clients. Tim introduces us to the Positive Polarization Toolkit, unveiling five powerful strategies to foster group cohesion in uncertain times. That's not all as the discussion extends beyond tribal dynamics, touching on the concept of uncertainty and the importance of sleep. Tune in now and discover the secrets to becoming a more effective leader by understanding the primal brain and the tribal dynamics that shape our world. Love the show? Subscribe, rate, review, and share! https://pennyzenker360.com/positive-productivity-podcast/

Are you curious about human behavior and what really drives our decisions? In this episode, Adam Hill interviews bestselling author and expert on marketing and evolutionary psychology Tim Ash, who discusses key concepts from his book "Unleash Your Primal Brain." Tim explains how irrational we truly are as human beings and how our emotions, not rational thought, drive most of our decisions. He delves into topics like sleep, decision-making, negativity bias, and tribal psychology. They discuss Ash's background growing up in the Soviet Union and immigrating to the United States, as well as his career path from digital marketing to studying human behavior through an evolutionary lens. Here are some power takeaways from today's conversation: Tim's career background Curiosity as an antidote to fear About “Unleash Your Primal Brain” Using evolutionary psychology to build positive tribes The role of emotions in decision-making The psychology of negative thinking and its impact on decision-making Evolutionary psychology and its applications in marketing and personal growth Episode Highlights: [14:11] Curiosity as an Antidote to Fear Tim recently had the pleasure of being a guest on Dov Baron's podcast, "Curiosity Bites." Dov shared his insight that curiosity serves as the foundation for all other values. Without it, one's life can become stagnant and devoid of purpose. Curiosity propels us to actively seek growth, learning, and personal development, encouraging us to push past our fears and limitations to expand the boundaries of what we once believed possible. In fact, curiosity serves as an antidote for fear, presenting an alternative approach to dealing with it. Rather than simply pushing through or denying our fear, embracing curiosity allows us to focus on something that outweighs our fear, providing us with a powerful tool to navigate challenging situations. [17:48] Unleashing Your Primal Brain: A Fun and Readable Journey into Evolutionary Psychology In his book "Unleash Your Primal Brain," Tim Ash skillfully delves into evolutionary psychology, presenting it in a captivating and concise manner. By condensing the essence of 30 books into one remarkable work, Ash explores the idea that all humans share a common operating system, tracing our thoughts and actions back to the entire arc of evolution. From primitive life forms to complex human traits like social nature and tribalism, the book covers a wide range of topics. Readers embark on a captivating journey exploring memory, learning, sleep, language, gender differences, and more, gaining insights into the deepest roots of our existence and the fascinating intricacies of what drives us. [25:07] The Evolution of Human Tribal Bonds and the Primal Polarization Toolkit Tim explains that as social beings, humans evolved to be strongly bonded to their tribes for survival. However, in modern society we belong to overlapping tribes. Ash shares the "primal polarization toolkit,” containing strategies like creating uncertainty, peer pressure, unanimity, and synchronized group activities that can be intentionally used to polarize groups, for better or worse. However, with awareness of these mechanisms, we can leverage them to foster bonding and cooperation. By recognizing how our brains evolved for tribalism, we can establish a sense of shared purpose, values and identity within workplaces, organizations, friend groups and beyond. This has implications for building loyalty, morale and productivity when applied ethically and for the benefit of all members.  Resources Mentioned: Unleash Your Primal Brain https://sitetuners.com/  https://www.timash.com Follow Adam… Sign up for my newsletter and get my free Foundations of Flow Training: Follow me and turn fear into flow! IG: @theadamchill YouTube: @adamchill  TikTok: @theadamchill

In this captivating episode of the Brand Gravity Show, Tim Ash unveils the intricate art of decision-making, unraveling the hidden influence of emotions and the choices they drive. Prepare to be enlightened as he shares the secrets of building brand tribes, skillfully navigating polarization, and the timeless origins of storytelling.With an illustrious track record, Tim has masterminded the creation of an astonishing $1.2 billion in value for industry giants like Google, Expedia, and Nestle. His exceptional expertise has earned him accolades from Forbes and Entrepreneur Magazine, cementing his status as a distinguished online marketing luminary. Additionally, Tim has authored a series of bestselling books, with his latest gem being "Unleash Your Primal Brain."We talk about:[0:00] Intro[3:11] How we make decisions[4:07] Emotional decision making[5:08] Brand tribe & polarization[10:15] Political polarization[12:42] Levels of polarization in your brand[15:24] Attracting the right people[17:42] Importance of sleep[20:03] ‘Logical' side of the brain[22:12] Evolutionary roots of storytelling[24:58] Memory & learning[26:44] Where to find Tim[27:09] Advice for entrepreneursConnect with Tim here:https://timash.com/https://www.linkedin.com/in/timash/Mentions:Unleash Your Primal Brain: https://www.amazon.com/Unleash-Your-Primal-Brain-Demystifying-ebook/dp/B08BY1WYHMConnect with Kaye here:Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and evolutionary psychology & marketing expert Tim Ash as they discuss how to apply research insights to improve the effectiveness of your marketing.     In this episode, we talk about:   - How to sell more effectively using evolutionary psychology & neuromarketing - The role of AI and machine learning in marketing automation and personalization - How to optimize conversation rates for your business     EPISODE NOTES Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).   Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.   Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually).   Tim also selectively works as an online marketing advisor with senior executives. For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).   Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.   He was the founding chair of the international Conversion Conference event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).   Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master's degree in Computer Science along the way.   Originally born in the Soviet Union, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and avid photographer specializing in travel and fine-art figurative work.   Links:   Website: PrimalBrain.com     LinkedIn: https://www.linkedin.com/in/timash/ Facebook: https://www.facebook.com/tim.ash1   If you enjoyed this episode, please let me know by rating & reviewing this show: https://linktr.ee/wiredforsuccess.   Want more? From quick tips & insights to guided meditations and a side of biohacking – if you'd like to join my inner circle and get access to exclusive subscriber-only content: Hit subscribe and join the tribe! THANK YOU for your support!

Memory is a funny thing. We like to think we have these perfect pictures of what really happened in our minds waiting to be retrieved in pristine condition, but that's not at all how it works. It turns out we have all sorts of biases that, well, bias our memories. And that is important to know in our interactions with other people in life and business.  The truth is: you can remember something completely different from someone else, and neither of you has to be wrong. Let me say that again, even if you remember something that is completely different than someone else, it doesn't mean that either of you is wrong. Our brains screen for different information than what someone else might be screening for (focusing illusion and confirmation bias). That subconscious filter is sifting through a lot of stuff, and what mattered to you and what you remember is never the full picture. This episode, which originally came out in early 2019, is a quick run through of a bunch of memory biases (part of the 8-part “All the Biases”  series).  So, why was memory important to refresh today? It is because of the guest I am delighted to introduce you to this coming Friday, Dan Willingham, a memory expert whose book Outsmart Your Brain will change your life (and that of every learner you know). Outsmart Your Brain has chapters on “how to take notes,” “how to listen to a lecture,” “how to read hard books,” “how to take tests,” and more. It is fascinating and will help you with any presentation you may give or meeting you will be in moving forward. Trust me, you're gonna love that conversation and Dan's book, so be sure to subscribe to The Brainy Business podcast now (before you forget). (Haha, memory joke!) Show Notes: [00:39] Today's episode is all about memory biases. Memory is a funny thing. [01:16] You can remember something completely different from someone else, and neither of you has to be wrong. [03:41] Today's episode is going to be divided into three sections: general memory stuff, false memories, and tips on how you can use these biases to help you remember things better.  [04:45] Our memories are basically inaccurate renditions our brains tell us and every time we access them we change them a little. So the more you think about something the less and less it is like the original version. (Frustrating, but true.) [06:26] Your customers, coworkers, friends, and family all have these same biases, so hopefully learning more about all your brains will help in all sorts of interactions in the future.  [07:20] You are the hero of your own story and no one will remember your story as well as you do (but of course even you don't remember your story correctly). The emotions tied to bad memories will fade quicker than the emotions tied to positive events.  [10:08] A few well planned surprise and delight moments throughout a relationship can create good peaks (and remember the most recent end holds the most weight).  [12:38] A false memory is when we accidentally think something we imagined really happened and misattribute it as a memory.   [14:15] Our brains are powerful, but they are easily manipulated too.  [15:39] The opposite of a false memory is called cryptomnesia when a real memory is mistaken as imagination because there is not a proper experience of it being a memory.  [17:21] We do tend to remember the efforts we had to put in as much higher than they were and toils more difficult as they were in reality.  [19:12] Don't feel like you need to remember everything about everything. Instead, remember important things that can't be easily looked up, and don't gunk up your brain with all the trivial information. [20:45] If you want to be able to remember things better and with easier recall, it is best to have repeated exposure over a long span of time instead of trying to cram it all in at the last minute. [22:14] Try to commit things to memory in the context they belong to or multiple contexts so they are less isolated. The mood we are in is also tied to the context. [24:13] If you want to remember things, write them down.  [25:51] Visual images are often recalled by our visual subconscious faster and easier than words because of the picture superiority effect. [27:38] We all put so much effort into making things as easy as possible to read and process but in reality due to processing difficulty, stuff that takes longer to read and process is easier to remember.  [28:43] We are provided with lists of things all the time and the way those things are presented absolutely impacts memory.   [30:15] Due to the next in line effect you are less likely to remember the words people spoke just before you because you were distracted with what you wanted to say. Being a good listener is key to building relationships in life and business.  [31:40] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn More and Support The Brainy Business: Get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Outsmart Your Brain, by Dan Willingham What Your Customer Wants and Can't Tell You, by Melina Palmer You Have More Influence Than You Think, by Vanessa Bohns You Are Not So Smart, by David McRaney  Unleash Your Primal Brain, by Tim Ash Top Recommended Next Episode: Confirmation Bias (ep 260) Already Heard That One? Try These:  Costco (ep 47) Apple Card (ep 42) Overview of Personal Biases (ep 45) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) The Focusing Illusion (ep 89) Surprise & Delight (ep 276) The Peak End Rule (ep 97) Time Discounting (ep 51) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  COGNITION Chapter 6: MEMORY DISTORTIONS Fundamentals of Cognitive Psychology The Science of ‘Accidental' Joke-Stealing and Plagiarism

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).   Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.   Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.   For nineteen years he was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization (CRO).   Tim has helped a number of major brands develop successful web marketing initiatives. Companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco have benefited from his deep understanding and innovative perspective.   He was the founding chair of the international Digital Growth Unleashed event series (with over 30 conferences in the US and Europe since 2010). Since 1995, he has authored more than 100 published articles. Tim was also the online voice of website improvement as the host of the Landing Page Optimization Podcast on WebmasterRadio.fm (over 130 recorded interview episodes with top online marketing experts).   Tim earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science from U.C. San Diego while studying on a U.C. Regents Scholarship (the highest academic award of the U.C. system). He stayed on at U.C. San Diego for Ph.D. studies focused on machine learning and artificial intelligence. Although Tim never defended his dissertation, he advanced to candidacy and also earned his Master's degree in Computer Science along the way.   Originally born in Russia, Tim has been a long-time resident of San Diego, where he lives with his wife and two children within walking distance of the Pacific Ocean. Tim was a conference-winning collegiate sabre fencer and Athlete of the Month at U.C. San Diego, and is a certified Tai Chi Chuan martial arts instructor. He is a poet, painter, and an avid photographer specializing in travel and fine-art figurative work.   LINKS Facebook - tim.ash1 LinkedIn - timash   Books: Landing Page Optimization (two editions have sold over 50,000 copies and been translated into six languages).  Unleashing The Primal Brain: Demystifying how we think and why we act. It has been hailed by reviewers as the definitive practical guide to understanding our behavior from the perspective of evolutionary psychology.

If we could only do 2 key actions to improve leadership, where would we need to start? On today's episode, The Leadership Project Podcast guest is Tim Ash, an authority on Evolutionary Psychology and Digital Marketing. He is a highly sought after speaker, consultant and author of the best-selling book “Unleash Your Primal Brain”.Tim discussed how leadership and marketing are both root origins grounded in evolutionary psychology. Both involve persuasion and how to persuade people at its root is understanding how the brain works. We gain valuable perspectives in this episode as Tim talks about the basic operating system of how we all deal with life and in effect, leadership.Download this episode and learn about the good news and bad news in examining the evolutionary arc:  Social MediaFor keynotes, workshops, consulting and training : https://timash.com/For books: https://primalbrain.com/Join us in our mission at The Leadership Project and learn more about our organization here. https://linktr.ee/mickspiersYou can purchase a copy of the Mick Spiers bestselling book "You're a Leader, Now What?" as an eBook or paperback at Amazon- https://www.amazon.com/dp/B09ZBKK8XV

Are you ready to be inspired? How often you got to stop doing something just to focus on a certain voice who's sharing a story?How do hearing stories affect our brains and reasoning?Today, we talk about Unleashing The Primal Power of StorytellingMany of our decisions will appear predictable once you comprehend how the brain evolved. We are not the intelligent geniuses with free will that we like to assume; rather, we are to a startling extent, walking robots with automatic reactions.What if you could consistently sway a person's decision-making process by understanding how the brain functions? Tim Ash, bestselling author, and authority in neuromarketing will give you practical advice on how to influence the basic, irrational areas of the brain that are actually in command of our behavior in this engaging lecture. You'll discover how to use strong universal motives and ingrained behaviors to convey your marketing message consistently on-target.Watch it on YouTube: https://youtu.be/yqMC-trs5TUShow Highlights:Our minds have a desperate need to make meaning out of the worldStories are a linear form of creating meaningThe brain is a meaning-making factory and it gets into trouble when there is no story to be made upKnow your audienceThe same objective story is going to have a very different meaningThere is no way to resist a story even if it's fiction because our subconscious brain will continue to process it as realStories allow us to have a second-hand experience of other people's storiesAbout our host:Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.Website: https://timash.comLinkedin: https://www.linkedin.com/in/timashFacebook: https://www.facebook.com/tim.ash1Twitter: https://twitter.com/tim_ash-------------------Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning video sequences that will captivate your audience.Learn more about BIGVU:Website: https://bigvu.tvTeleprompter: https://bigvu.tv/teleprompter-app.htmlCaptions: https://bigvu.tv/automatic-captions.htmlGreen Screen: https://bigvu.tv/create/replace-green-screenConnect with us via:https://thevideopresentershow.bigvu.tvhttps://www.instagram.com/bigvu.makerhttps://www.facebook.com/socialvideocreatorhttps://www.linkedin.com/company/bigvuhttps://twitter.com/videoinspire

Meet TimTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. He is a former digital agency head, international keynote speaker, and marketing consultant to top companies. How does evolutionary psychology help us to understand our social natures?Well, our brains evolved for a reason. And we share things with the earliest forms of life on Earth, like insects and more primitive or let's say, more ancient forms of life. And then, as we evolved, we layered on different things so that at the very end of our evolution, we gotten some really, really bizarre to species level stuff that makes us unique. In fact, I'd say that's why we took over the whole planet. And so understanding that evolutionary path, and some of the things that we inherited along the way, helps us to understand how to be in relationships with each other, whether that's in business, or in personal relationships. Why is storytelling important? And, more importantly, how does it work?I like to go back to first principles and evolution to define all this stuff. And so I like to ask the question, why is storytelling even something we do? Why do we have language? Why do we tell stories? And we're highly cultural creatures, we'll probably talk about that in more depth as well. But one of the things that we can do is learn from each other. So you know that you can learn from your own mistakes or other people's mistakes. And by being able to learn from other people's mistakes, we avoid danger, we increase our chances of survival. So if I said, hey, Lori, if you keep going down that forest path, and around the bend, you're gonna run into a really angry mama bear and it's gonna tear you to shreds. I got the scars to prove it right here. I'm still bleeding from the encounter with the bear. Right? That's probably useful information to you. Can we agree on that? Absolutely. So basically, what I did just saved us the danger, or the time investment, and the uncertainty of dealing with that situation by telling you about it. So what I did is I kind of transferred my experiences into your head. I don't know if you've ever watched the old Star Trek show. They had Mr. Spock, he was a very logical Vulcan and he could do this Vulcan mind meld where he'd put his hands on your skull and transfer his experiences directly into your head. And it seems so far-fetched, but that's essentially what stories do. They've shown on brain scans that if a teller is telling a story with a very slight delay, the recipient on the other end is activating the same parts of the brain. So you're really doing a kind of a mind meld and transferring your experiences into someone else by telling a story, a very powerful way to help you survive. Lori: I love that. Your focus sounded like it was heavy on the education side of things, but also storytelling, from my perspective. And just the way that people connect is and want to be part of a conversation or pull more information is not only education, but also entertainment. I think it's a combination of the two. Well, again, from an evolutionary standpoint, I don't think entertainment is a goal. But I'd say that entertainment helps the medicine go down. So if I'm telling you an experience, I might choose to be funny about it and then that makes you more engaged with it, which forms a stronger memory of my story. So absolutely, that's important. One other thing too, that's super important, is knowing that the morals that people get from the same story are going to be very different based on our experiences and our cultural beliefs. That depends on which tribe we're in. So the same objective reality will land very differently when I tell that story...

What is your recipe for creating a perfect message that can not only strengthens your brand but also influences people to take a certain action?  In this week's episode, we have a very special guest; Tim Ash with us. Tim will discuss the psychology behind decision making and how you can influence people's actions.   Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.  Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. Are you curious to know more about Tim? Check out the links below.  Website: https://timash.com/ LinkedIn: https://www.linkedin.com/in/timash/

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. We discuss: Great traffic to awful websites [02:52] How to make your transition from corporate to solopreneuership easier [05:15] Why it's important to not put all your eggs in one basket [07:57] Don't underestimate what you can do in a day [09:27] How to make billions of stars accessible to people [11:18] Understanding the human brain without any scientific jargon [13:57] How to take advantage of the negativity bias [16:27] Universal applicability versus technical trends [20:05] Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Please help me welcome Tim Ash! Learn more about Tim at https://timash.com/ (https://timash.com).

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Learn More About Tim and his Book - Click Here

Tim Ash, author of Unleash Your Primal Brain knows marketing. Many people think marketing is about selling, but Tim understands that marketing is about connecting on a psychological level.Achieving this level of connection, we need to implant our ideas in our audience's head. Let's face it, boring lists, presentations, and aggressive sales techniques aren't convincing anyone.Instead, we can use storytelling and other tactics to  really make in impact. It's not about convincing someone to take action, it's about helping them convince themselves to take action!Tim Ash, author of  a bestselling author, & marketing advisor, entrepreneur, former co-founder and CEO of Site Tuners, and more!Today we're covering!➡️  Emotion is more powerful than logic➡️ Hero's Journey➡️ Origin Myth➡️  People make decisions to avoid pain➡️  Storytelling is crucialTim Ash, author of  a bestselling author, & marketing advisor, entrepreneur, former co-founder and CEO of Site Tuners, and more!https://timash.com/https://primalbrain.com/Join the Group: https://podcast-savants.mn.co/

Should we be making decisions solely on data? With all the data in our hands, what's missing? Well according to our guest today Tim Ash he believes the data experts are missing something key. Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it.   Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.   Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on:  Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/ 

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.

Neuromarketing is the new concept of the day, brought to you by our guest Tim Ash who was also kind enough to share a copy of his new book "Unleash Your Primal Brain" with me, warranting a follow-up for sure. It's an interesting read and sheds light on the way our species evolved throughout history, tracing that behavior all the way to how it interfaces with us this very day. I think most people would agree marketing goes hand in hand with psychology, but the degree of which was something I learned through this discussion. Additonally, we touch on a number of important and timely subjects both in and out of ecommerce and it was a blast to record. Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages). Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.⭐️MARKETING KEYNOTE, TRAINER & ADVISOR!

The brain is complicated, but our guest on this episode does a great job of breaking it down for us! Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode. Tim was recommended to us, and he delivered -- getting our brains really working on this one! His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE! Our guest... Tim Ash  Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. His book reco: Never Split the Difference by Chris Voss (2nd time it's been recommended!) If you'd like to watch the video - we recorded this one LIVE.   We are "Making a Marketer"... in all ways. Check out episode 93 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication ::: ** Our show music is provided by our GIFTED editor, MUSICIAN, Avri. Check out his song, "Too Close"! **

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. To learn more about Tim, check out the following links: Tim's Website- https://timash.com Primal Brain Website (where you can get a free chapter of Tim's Book)- https://primalbrain.com Twitter- https://twitter.com/tim_ash LinkedIn- https://www.linkedin.com/in/timash/

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Catch all previous episodes of #ThisWeekWithSabir here: https://growthbysabir.com/liveshow on YouTube. Want to skyrocket growth in your business, contact Sabir at https://growthbysabir.com. Topics covered: neural marketing,neuro marketing,primal brain,marketing,business strategy,marketing strategy,tim ash,marketing strategies,business marketing,marketing tips,content marketing,marketing plan,best marketing strategies,principles of marketing,marketing show,marketing strategy examples,strategic marketing,growth marketing,marketing principles,marketing funnel,marketing techniques,instagram marketing,marketing concepts,business marketing strategies,marketing analytics #neuromarketing #entreprenuership #startups #author #primalbrain #timash #thisweekwithsabir --- Support this podcast: https://anchor.fm/sabir-semerkant/support

Dr. Katrina Burrus, MCC interviews Tim Ash and discusses the actions of entrepreneurs and explains the reasoning behind those as he answers the following questions. You wrote a book called "Unleash Your Primal Brain" What enticed you to write the book? Why should executives care about evolutionary psychology? How do you get more in-tune with your operational brain? What is important for your operational brain to function optimally? How does storytelling fit into creating powerful companies and brands? Can a corporate culture be created? How can a new leader identify the corporate culture in his new position? How do you relate digital marketing to evolutionary psychology? Tim Ash Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of, “Unleash Your Primal Brain.” Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years, he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

In this episode, I speak to Tim Ash the author of Unleash Your Primal Brain: Demystifying how we think and why we act. Tim is an authority on evolutionary psychology and digital marketing. Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives. For nineteen years Tim was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.In this episode, Tim and I discuss: The lie of rationality How we learn and rememberWhy emotions are central to decision makingThe power of languageThe dance between our two brains The importance of sleep on the brain   Navigating uncertainty and much moreConnect with Tim Ash:Homepage: timash.com/Twitter: twitter.com/tim_ashLinkedin: https://www.linkedin.com/in/timash/Follow In Search of Wisdom:Twitter: twitter.com/searchofwisdomInstagram: instagram.com/searchofwisdompodcastSign-up for The PATH our free newsletter (short reflections on wisdom)

Tim Ash is an authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been recognized by Forbes and Entrepreneur Magazine because of his online marketing success. He has worked with companies like Nestle, Google, American Express, Verizon, and many more. Tim was the Co-founder and CEO of SiteTuners, a strategic digital optimization agency, for nineteen years. He developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s, he became one of the early pioneers in the discipline of website conversion rate optimization (CRO). In this episode… As an agency owner, you're constantly trying to convince and influence people — employees, clients, and others — on behalf of your clients. Not only is that one of the most challenging things to do, but it is also exhausting when you don't have a full grasp of human decision-making and behavior.  After running his own agency for 19 years serving companies like Google and Nestle, Tim Ash understands the power of evolutionary psychology too well. He explains it in his book, Unleash Your Primal Brain: Demystifying how we think and why we act. But how did Tim come up with these ideas, and how do you apply them to your business?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and guest Tim Ash, author, speaker, and agency founder. They discuss the mental struggles an agency owner faces and how to think about marketing to better serve your clients. You don't want to miss any part of this insightful episode, including why marketing messaging should also convey pain, psychological hacks to upgrade your marketing, and more!

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Engage, connect and tap into your Primal Brain with Tim Ash on Thrive LOUD with Lou Diamond. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Tim Ash is a digital marketing expert, keynote speaker, and the Chief Strategy Advisor of SiteTuners. SiteTuners is a conversion rate optimization agency that helps companies increase their profits and grow their businesses. Tim founded the agency in 2001 and served as CEO for almost 18 years before stepping into an advisor position. Tim was named a “Top 10 Online Marketing Expert” by Forbes and a “Top 15 Online Marketing Influencer To Watch” by Entrepreneur. He has spoken at over 200 marketing conferences and events worldwide, including Dreamforce, Content Marketing World, and more. He is also the best-selling author of Unleash Your Primal Brain and Landing Page Optimization. In this episode… How much does psychology play into marketing? While few people would deny the critical role it plays, many businesses still treat marketing as a simple numbers game. Because of this, they may struggle to effectively promote their services and reach their customers. That's where Tim Ash comes in. Having started his first digital marketing agency in 1995, Tim has over two decades of expertise under his belt. With his unique blend of practical strategy and neuromarketing concepts, he has helped his clients achieve higher conversion rates and grow their businesses. So, what are some of Tim's top digital marketing strategies, and how can you start leveraging neuromarketing at your company? In this episode of the Revenue Engine Podcast, Alex Gluz interviews Tim Ash, a digital marketing and evolutionary psychology expert, about how to incorporate neuromarketing into your business strategy. Together, they discuss top techniques for improving your marketing, from personalizing your website to utilizing negative motivation. They also touch on Tim's new book, Unleash Your Primal Brain, and how to use these concepts for marketing and beyond. Stay tuned!

Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash Timash.com Understand what makes us human! Unleash Your Primal Brain is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. The only way to understand how our brains work is to examine the complete evolutionary arc. The lie of rationality The big picture of brain evolution How we learn and remember The chemistry of happiness The power of pain Demystifying risk Safer in the herd Good night, sweet dreams Monkey see, monkey do Big babies Sexy apes Let me tell you a story How we evolved to be cultural creatures Ownership, fairness, and favors Conformity and integrity Get ready, it’s going to be a wild ride with Unleash Your Primal Brain!

Tim explains how evolutionary psychology impacts marketing, including website conversions, audiences, and messaging strategy. Speaker Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia eharmony, Facebook, American Express, Canon Inc., Nestlé, Symantec, Intuit Humana, Siemens and Cisco.

"It's not about technology, but all about evolutionary psychology!" is one of the many quotes by Tim Ash in this podcast. Tim is a keynote speaker, advisor, and author of the book 'Unleash your Primal Brain' which is the only book on evolutionary psychology that actually reads like a novel. People are not a rational as many marketers think they are or want them to be. Knowing that, means that as a marketer it's essential to have knowledge on how the primal brain actually works in order to succeed. The book and this podcast will give you great guidance on this. We discuss things like: Why the primal brain is so important to marketers How to motivate people to consider you as a vendor The use of neuromarketing How to be more primal by focusing on your habits LinkedIn Tim Ash: https://www.linkedin.com/in/timash/  Personal Website: https://timash.com/  Website Primal Brain: https://primalbrain.com/  If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Welcome back to another episode of Monetization Nation with Tim Ash. In the last episode, we discussed how to create a successful landing page. In today's episode, Tim explains his entrepreneurial journey and the lessons he learned along the way.  Tim's Entrepreneurial Journey  Tim was born in the former Soviet Union and moved to the United States when he was about 8 years old. His family ended up in California, and he eventually attended school at the University of California San Diego. He double-majored in cognitive science and computer engineering in graduate school. For seven years he worked towards a Ph.D., but eventually realized it wasn't something he wanted to pursue. After he dropped out from completing his Ph.D., he started up his own business, helping people launch new startups, serving on their boards of directors, and raising their first rounds of venture capital. He thought he could be more successful doing his own thing so he bought a desk and office space and took a leap. He was so excited. He said, “I remember . . . I called up my girlfriend and said, ‘Hey, I'm running around the office naked. You know why? Because I can; It's my frickin office.'” For the last 25 years, Tim has built his own business from scratch—a journey he has referred to as a rollercoaster. Along the way, he started an international conference series, became a published author, and started keynote speaking. “It's been a lot of what you'd call pivots or just adjustments—wrenching adjustments. The survival enzyme has been running professional services firms for a long, long time,” he said.  In his journey, he has learned three key principles every startup entrepreneur should know and apply.    1. Know When to Accept Criticism   Over the past years, Tim has learned how to balance criticism and suggestions from his peers. It is a tension he has had to navigate many times.  There are always critics. People can think of a million reasons why our idea isn't going to work, and sometimes, we just have to push through it.  “I guess the one thing that stands out for what to do, all of that from an entrepreneurial standpoint, is this balance between saying, ‘Screw you, I'm going to do it anyway,' which every entrepreneur needs, and throwing good money after bad saying, ‘You know, maybe it's time to go do something else.' That's always the tension . . . People call with a thousand reasons why your ideas are not gonna work. And at some level, you have to plow on in spite,” he explained.  So where's that fine line? How do we know when to listen to people when they say our ideas are dumb, and how do we know when to ignore them and just keep moving forward? A meme that has stood out to Tim is, “Never take criticism from someone you wouldn't go to for advice.” - Unknown  He listens to the mentors and colleagues he respects, then tries to ignore the comments of everyone else. When I started my first business, adoption.com, people told me my market was too small and my niche was too specific. They said I needed to pick a bigger market. I ignored them and went with my instincts, and we ended up being number one in our niche and category. There will always be naysayers. Part of being an entrepreneur means ignoring the doubts and trusting our gut. There's a lot of wisdom to sometimes ignoring the people that don't quite understand why we're doing what we're doing. However, there is also wisdom in accepting criticism and making changes. In fact, we should advocate for testing different ideas. Just because something isn't in our brand guidelines doesn't mean we can't test it out. The style guide or brand guide CAN be changed, and if multiple people are making the same suggestion, we shouldn't let pride get in the way of trying something new.  Part of being an entrepreneur also requires us to be very clear about who we serve and what value we can offer to them. Having that laser focus allows us to cut through the clutter. If we truly understand our niche and our audience, it will be easier to ignore the doubts of the people around us.  On our journey, there will be times when we want to give up. It is natural, especially when it feels like we don't have support from the people around us. Tim has had experiences just like this. “There were definitely several times when it gets harder to be an entrepreneur,” Tim said. “[But it comes with] belief in yourself that you get after being an entrepreneur for a long time.” Eventually, entrepreneurs learn to really trust themselves and their ideas.    2. Understand your “Superpower”   Learning to trust ourselves and understanding our strengths is just as important as understanding who we serve.  No superhero has every superpower. This same principle applies in business. Everyone has their own strengths. It is about finding our superpower and focusing on that. Nobody can be an expert in everything. As we move along on our journey, we will recognize what we are good at and eventually learn how to rely on ourselves.  “You can't be an expert at everything,” Tim said. “What I'm talking about is your ability to cut through the clutter and for people to remember what you stand for.”   3. Determine and Follow Marketing Ethics Before Money is Involved   Once we learn how to navigate through the critics and find our purpose, value, and strengths, we can determine what we stand for. As an entrepreneur, it is important to determine our marketing ethics right off the bat, especially before the money is involved.  “I think that we really need to step back and think about ethics,” Tim said. “One of the reasons that I wrote Unleash Your Primal Brain was kind of to level the playing field for consumers and individuals. We're being manipulated by large companies, by media enterprises, and they're all trying to strip mine us for value and profit.”  For example, I see a lot of people put a timer on an offer to create scarcity. They claim it is only available for a limited amount of time, but then the next day, that same offer comes up, creating artificial scarcity to manipulate people into buying. We need to question this stuff before we do it and ask ourselves if we will be okay with the results before the money even becomes a factor. Tim saw an example of this manipulation when a business hid a disclaimer about their service or product. A business he worked for put the disclaimer in the heading of the page so people wouldn't see it. The guidelines required to put the disclaimer above the CTA button, so they weren't technically breaking guidelines, but they were trying to be dishonest by hiding the truth.   As we determine our values, we also need to look at our ethics. Marketing ethics ties into credibility. If credibility is the most important marketing principle happening today, is it ethical to say or do something that, when our customers discover the reality, will cause us to lose credibility? Is it ethical to give them a fake deadline? If our customers notice this, we immediately lose trust and credibility, ultimately leading to a loss in monetization as well.  As starting entrepreneurs, it is essential to navigating criticism. If we can't, our ideas won't make it very far. We need to find our superpower so we can provide value to our audience. And finally, we need to determine our ethics at the very beginning to make sure we keep our credibility and do what we know is right.  Key Takeaways Thank you so much Tim for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: We need to be able to sort through the good and bad criticism. We should only take criticism from people we would take advice from.  We need to make sure we aren't so prideful that we ignore good suggestions.  We need to learn how to trust ourselves.  We each have our own unique “superpower”. We need to discover what that is and learn how to use it to benefit our customers.  As an entrepreneur, it is important to determine our marketing ethics right off the bat, especially before the money is involved.  Connect with Tim If you enjoyed this interview and want to learn more about Tim or connect with him, you can visit timash.com. For more about his latest book, you can go to primalbrain.com.  Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What advice do you have for startup entrepreneurs? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/91-3-tips-for-startup-entrepreneurs/ 

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. Learn More About Tim and his Book - Click Here

Pedro Caramez & Claudia Reis will host a conversation with the author of the book "Unleash Your Primal Brain: Demystifying how we think and why we act". Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and marketing advisor. Tim is the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. As the founder of a digital marketing agency, his insights helped to create over $1,200,000,000.00 in value for clients worldwide. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer to Watch. He lives within walking distance of the Pacific Ocean in San Diego, California. Book Synopsis: Understand what makes us human! Unleash Your Primal Brain is about the commonalities all 8,000,000,000 people on earth share. Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations which worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution. --- Send in a voice message: https://anchor.fm/pedrocaramez/message

Tim Ash talks about his family's departure from the U.S.S.R when he was a child and the serendipitous role a 5 minute phone call played in securing them a place in the USA. Tim shares how his success in business eventually became secondary to his desire to fulfill his life's purpose. Tim also shares how his personal practices of health and wellbeing have supported his pursuit of meaning and fulfillment. From evolutionary psychology to digital marketing and personal branding this episode is fully loaded with fascinating information and actionable insight. Don't forget to check out Tim's new book “Unleash Your Primal Brain”.      Highlighted Quote “Sleep”  Sleep is daily life support. There's no form of life on the planet that lives more than a few days that doesn't have some form of sleep, it's just not optional. So you think you can take your phone and you know binge watch another show or something like that and then blue light flickering in your face you're killing yourself, literally.  Resources/Mentions:  Company  Timash.com Books  Unleash Your Primal Brain  Landing Page Optimization Film The Earthing Movie  Guest Links Linkedin - Tim Ash Twitter  Facebook  Podcast Links: Instagram: @Hopestrategy  Facebook: @hopestrategy  Twitter: @thehopestrategy Youtube The Hope Strategy 

Resources and products to upgrade your brain and life: https://www.mybrainfirst.comTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.He has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. https://primalbrain.com https://timash.com/Resources and products to help you upgrade your brain and life: https://www.mybrainfirst.comDownload the BrainFirst App: https://www.mybrainfirst.com/brainfirstmagazineBrainFirst Training Institute. Accredited neuroscience and brain-based training programs for Coaches, Helping Professionals, Leaders, Educators and Trainers. https://www.brainfirsttraininginstitute.comConnect with me:https://www.instagram.com/ramondavidneuroInstagram for quotes & tips: https://www.instagram.com/mybrainfirstFacebook for insights and strategies: https://www.facebook.com/brainfirst

Resources and products to upgrade your brain and life: https://www.mybrainfirst.comTim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.He has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. https://primalbrain.com https://timash.com/Resources and products to help you upgrade your brain and life: https://www.mybrainfirst.comDownload the BrainFirst App: https://www.mybrainfirst.com/brainfirstmagazineBrainFirst Training Institute. Accredited neuroscience and brain-based training programs for Coaches, Helping Professionals, Leaders, Educators and Trainers. https://www.brainfirsttraininginstitute.comConnect with me:https://www.instagram.com/ramondavidneuroInstagram for quotes & tips: https://www.instagram.com/mybrainfirstFacebook for insights and strategies: https://www.facebook.com/brainfirst

EPISODE SUMMARY: How does our brain work? That could be one of the most complicated and multi-layered questions ever to be asked. The easy answer is that it serves as the command center that controls every thought we have, every word we speak, and every motion we make.But to say that's all the brain does is the understatement of the century, and today we're going to dig into the reason why.On Episode 85 of The Business Equation Podcast, I am joined by Tim Ash, a renowned keynote speaker, professional marketer, and author of the book Unleash Your Primal Brain: Demystifying How We Think and Why We Act. This new book recently debuted at #3 on Amazon's Hot New Releases under Evolutionary Psychology and taps into the power the subconscious mind has over our lives each and every day.Tim brings his years of marketing expertise to the show today as we dive into the mind and how it controls our decision-making. Additionally, our discussion veers into helpful, useful marketing approaches and philosophies that you can implement into your business today! And finally, you'll learn why Unleash Your Primal Brain is a book you need to pick up and absorb as soon as you're done listening to this podcast.ABOUT TIM (FROM HIS WEBSITE): Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.Pick up YOUR copy of Unleash Your Primal Brain today!Purchase on AmazonPurchase via primalbrain.comConnect with Tim on his website timash.comQuestions for Nick? Hit him up at nickbogacz.com!Nick is a published author! Click here to check out his book, The Pizza Equation: Slicing Up How to Run a Successful Pizza Enterprise.Connect with Nick Bogacz and The Business Equation!Facebook  |  Instagram  |  Twitter  |  Linked InMUSIC CREDIT: Theme music for The Business Equation Podcast - Never Forget by Gareth Johnson & Chris Bussey, via www.audionetwork.com

Did you know that your subconscious mind (not your conscious mind) is behind the actions you take and the decisions you make each and every day? It's true! The more you understand how your brain works and why we, as humans, behave the way we do, the more control you can have in your universe on both a personal AND professional level.No one understands the concept of Evolutionary Psychology better than Tim Ash. In fact, he just published a new book dedicated to the subject entitled Unleash Your Primal Brain: Demystifying How We Think and Why We Act. Tim's publication debuted at #3 on Amazon's Hot New Releases in the Evolutionary Psychology category and I can't wait to see it ascend to the #1 slot!On Episode 6 of The Makin Wellness Podcast, Tim and I will take a deep dive into the contents of his book as we discuss the power of primal thought, the evolution of the human mind, how we are programmed at an early age to act a certain way, how our brains are not fully equipped for all the technological advancements unfolding in our day-to-day lives, and so much more.MORE ABOUT TIM (FROM HIS WEBSITE): Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization (with over 50,000 copies sold worldwide, and translated into six languages).Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.Pick up YOUR copy of Unleash Your Primal Brain today!Purchase on AmazonPurchase via primalbrain.comConnect with Tim on his website timash.comDiscover More Mental Health & Wellness Resources!Visit makinwellness.com todayFind Makin Wellness On The Following Platforms:Facebook | Instagram | Twitter | YouTubeMUSIC CREDIT: Theme music for The Makin Wellness Podcast - "Positive Motivation" courtesy of purple-planet.com

To understand marketing you first need to understand the essential core of human beings. It's time to learn about the foundations of what makes a person tick to then recognize how to best influence them. A Marketing Thought Leader, Visionary, Keynote Speaker, Forbes Top 10 Online Marketing Expert, Entrepreneur Magazine Top 15, Best Selling Author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversations and now Unleash Your Primal Brain: The Essential Field Guide For Modern Marketers, Chief Strategy Advisor at SiteTuners, Tim Ash, dives into the exciting new discipline of neuromarketing and unconscious persuasion.   Takeaways: As a marketer, spend less time on the new technology and latest updates. Instead, focus on the evolutionary psychology basis of influencing people. Elicit strong emotions to help your audience create memorable experiences about your brand. The brain is a big ignoring machine - influence those emotions! Stories are fundamentally about the narrative of causality in the world. They are for us to get experience without going through the process. They are there to reinforce cultural beliefs and values. Acknowledge people for who they are and make them feel seen with attention and intention. Ask questions, personalize, and unlock their passions to connect on a deeper level. Career Advice: Understand who you are and look for the environments that you will thrive in.   Links: LinkedIn: https://www.linkedin.com/in/timash/ Twitter: https://twitter.com/tim_ash TimAsh.com: https://timash.com PrimalBrain: https://primalbrain.com SiteTuners: https://sitetuners.com   Busted Myths: The lie of rationality - there's this notion that if we only made rational decisions, the world would be a better place. No decision can be made without emotions.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/ClQIQR7XzSY

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is an international keynote speaker, and bestselling author of Unleash Your Primal Brain. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners - a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco. “if you want hard worn experience it's start with what makes you happy, not your vision for the world, not your passion, although you hear that a lot. But understand yourself and align whatever you are doing with a really clear understanding of your personality. Because ultimately it's pushing a rock uphill if you are doing something that you weren't kind of at the character level optimised to do ”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7Ma

Conversation with Tim Ash, an acknowledged authority on evolutionary psychology and digital marketing, an international keynote speaker, a bestselling author of “Landing Page Optimization” and his newest book, “Unleash Your Primal Brain.”

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act.

Tim Ash is an international keynote speaker and the author of Unleash Your Primal Brain. The Marketing Mind with John Ellis meets top marketers, discussing where they came from and what they've learned along the way.

Tim Ash ran the strategic Conversion Rate Optimization agency, SiteTuners for over 20 years, a business that has generated over $1.2 billion in value for its clients. At the core of that success was a deep understanding of neurobiology, which Tim explores in detail in his new book ‘Unleash Your Primal Brain’. In this episode of The Breakout Growth Podcast, Sean Ellis interviews Tim to better understand how “what makes us bizarrely and uniquely human” can be used to help us drive growth. The conversation is spirited as Tim holds some contrarian views to Sean when it comes to driving growth through high-velocity testing and optimization practices. However, there is also plenty of common ground as they discuss how the biology of the brain impacts everything from interpersonal relationships to politics, and how an understanding of these ideas can be applied to accelerate growth for businesses. Both Sean and Tim are passionate about the importance of driving value for end-users as the foundation for unlocking growth, and there are exciting learnings as Tim explains how “relentless dissatisfaction” can help companies find opportunities to drive significant improvements. According to Tim, “‘Unleash Your Primal Brain’ may help you make a billion dollars or even become the next Dalai Lama, but at the very least this interview will help you understand how a deeper look into your own brain can help you understand and influence others. We discussed: How neuro-marketing and principles from ‘Influence’ by Robert Cialdini’s helped shape Tim’s thinking and his book How the biology of the brain and cultural and genetic co-evolution impact our lives as humans The do-nothing status quo and why companies fail when they try to be nice instead of appealing to our survival instincts to avoid pain Why companies need to focus on value over product and put the emphasis on learning from customers How neurobiology and science fit into the test/learn approach to growth How motivation, ability and triggers work together to drive action

Tim Ash ran the strategic Conversion Rate Optimization agency, SiteTuners for over 20 years, a business that has generated over $1.2 billion in value for its clients. At the core of that success was a deep understanding of neurobiology, which Tim explores in detail in his new book ‘Unleash Your Primal Brain’. In this episode of The Breakout Growth Podcast, Sean Ellis interviews Tim to better understand how “what makes us bizarrely and uniquely human” can be used to help us drive growth. The conversation is spirited as Tim holds some contrarian views to Sean when it comes to driving growth through high-velocity testing and optimization practices. However, there is also plenty of common ground as they discuss how the biology of the brain impacts everything from interpersonal relationships to politics, and how an understanding of these ideas can be applied to accelerate growth for businesses. Both Sean and Tim are passionate about the importance of driving value for end-users as the foundation for unlocking growth, and there are exciting learnings as Tim explains how “relentless dissatisfaction” can help companies find opportunities to drive significant improvements. According to Tim, “‘Unleash Your Primal Brain’ may help you make a billion dollars or even become the next Dalai Lama, but at the very least this interview will help you understand how a deeper look into your own brain can help you understand and influence others. We discussed: How neuro-marketing and principles from ‘Influence’ by Robert Cialdini’s helped shape Tim’s thinking and his book How the biology of the brain and cultural and genetic co-evolution impact our lives as humans The do-nothing status quo and why companies fail when they try to be nice instead of appealing to our survival instincts to avoid pain Why companies need to focus on value over product and put the emphasis on learning from customers How neurobiology and science fit into the test/learn approach to growth How motivation, ability and triggers work together to drive action

Booktopia's CEO Tony Nash sits down with Tim Ash, renowned speaker and bestselling author of Unleash Your Primal Brain and Landing Page Optimization. They discuss his new book, Tim's experience of analysing the human brain from marketing, comparing our brain to other primates, understanding how to tap into your capabilities, and more. Books mentioned in this podcast: Unleash Your Primal Brain - Tim Ash: https://bit.ly/3hbD8tJ Landing Page Optimization - Tim Ash: https://bit.ly/32naQ9p Host: Tony Nash Guest: Tim Ash Producer: Nick Wasiliev