Podcasts about we first

Simon Mainwaring is a brand futurist, global keynote speaker, columnist, podcaster, and bestselling author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution that Will Save Our Future. He is the CEO and founder of We First, a strategic brand consultancy specializing in accelerating growth & impact of future-facing, purpose-driven brands. Check out Simon's podcast “Lead With We” available on all streaming platforms. -- If you haven't yet had the chance, make sure to register for our 2024 Real Leaders Impact Awards. Our Impact Award winners gain access to a values aligned community, credibility through Real Leaders, and access to our network of Impact capital sources. Apply now to claim your discounted application: ⁠https://eunbi5zgbx7.typeform.com/to/XNdfGsS2#app_first_name=xxxxx&company_name=xxxxx&work_email=xxxxx&campaign_name=xxxxx&channel=LN&owner=Z⁠ Also, check out Outsource Access for all of your Virtual Staffing Needs. At an affordable rate you can outsource the work you need to get done at an extremely affordable rate. You can find more info about them here using this link. https://outsourceaccess.com/

“What does working at your company say about me? And do you embody the badge value that I want to say about myself when I tell someone where I work?" This is a special episode only available to our podcast subscribers, which we call The Mini Chief. These are short, sharp highlights from our fabulous CEO guests, where you get a 5 to 10 minute snapshot from their full episode. Our latest guest is Simon Mainwaring, CEO of We First. His full episode is titled Bringing Purpose to Life, Growing a Brand Movement and Nailing a Pitch and you can find the full audio and show notes here:

“What does working at your company say about me? And do you embody the badge value that I want to say about myself when I tell someone where I work?" In this episode of The Inner Chief podcast, we speak to Simon Mainwaring, CEO of We First, on Bringing Purpose to Life, Growing a Brand Movement and Nailing a Pitch.

In this Best Of episode, we put Simon in the hot seat for a change. Goal 17 CEO Greg Mollner interviews Simon about how his personal and professional journey led him to rethink business as usual and create the new business paradigm he lays out in his book "Lead With We" to better serve humanity and the planet. Greg and Simon chatted about the collaborative strategies that every business leader can and should adopt to help solve today's escalating challenges and unlock extraordinary growth. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. Simon Mainwaring:  Simon Mainwaring is a brand futurist, keynote speaker, author, podcaster, and columnist. He's known as the New York Times and Wall Street Journal bestselling author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with companies to build their purpose, sustainability, and climate commitments; and as an influential columnist for the Forbes CMO Network and host of the popular business podcast, Lead With We. Greg Mollner Greg Mollner is a veteran entrepreneur, business, and organizational leader with a diverse background in investment banking, media, and the Arts in for-profit and nonprofit sectors. In 2019, Greg and his wife Allison founded Goal 17 Media and Goal 17 Foundation. Goal 17 is a media and finance company driving greater awareness of and financing for purpose-led companies. The Foundation is dedicated to helping nonprofits committed to improving economic opportunity and equality, climate change, and mental health. In 2001 Greg founded the boutique investment banking firm Vinton Street Partners, Inc., raising over $400M of private debt and equity early-stage and established purpose-led companies. From 1998-2001, Greg served as COO for ShadowCatcher entertainment. ShadowCatcher's film Smoke Signals won the Filmmakers Trophy at the 1998 Sundance Film Festival. In 2002 Greg led the restructuring of the nonprofit Seattle Theatre Group (STG) that resulted in investors gifting their ownership of the theatre to STG. As CEO, he led the creation of STG's Racial Equity program. Resources Visit leadwithwe.com to learn more about Simon's new book. You can also search for “Lead With We” on Amazon, Google Books or Barnes & Noble.  Connect with Simon on LinkedIn Learn more about Goal 17 Media at Goal17Media.com Connect with Greg on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another enlightening episode of our podcast, where we're joined by branding expert, Simon Mainwaring. He discusses harnessing the power of empathy, intimacy, and compelling storytelling to drive business growth and success. In a candid conversation, Simon shares insights from his journey, including scaling intimacy at large events, the importance of staying focused on your story, and the transformative power of compassion in the corporate world. He also delves into the unique methods he's used to captivate audiences, a strategy influenced by no less than President Clinton. This episode is a must-listen for anyone seeking to build a successful, heart-centered business in today's interconnected world. Discover how to apply Simon's groundbreaking 'We First' approach to business in your own venture and create change that benefits all. Dive in to learn more about how compassion and empathy can be your superpower in business.   Chapter Stamps:   [00:00:00] - Introduction [00:01:30] - Simon Mainwaring's background and journey [00:04:35] - Simon Mainwaring's views on corporate responsibility [00:07:50] - Discussion on the concept of "We First" [00:11:28] - How to find purpose in business [00:14:40] - Impact of social media on businesses [00:16:30] - Importance of storytelling in business [00:18:23] - Anecdote about President Clinton's communication skills [00:20:08] - The power of creating an intimate connection with the audience [00:21:10] - Reflection on writing a Forbes article about President Clinton [00:21:49] - The effectiveness of the insights Simon Mainwaring has gained over the years [00:22:04] - Simon Mainwaring's innermost superpower [00:22:47] - Motivation behind Simon Mainwaring's shift in career [00:23:14] - The social responsibility of entrepreneurship [00:24:14] - Importance of focusing on helping others achieve their goals [00:24:33] - Conclusion and thanks to Simon Mainwaring and the audience.   Pullout Quotes:   Energy is everything. Get on your breath and get off yourself onto the story you're trying to tell."   "It's not about you. It's not about what they think about you. Take that outta your mind and focus on why you are telling this story and commit to it."   "What President Clinton did was scaling intimacy. One by one, he is building intimacy in the room, spreading it, spreading it."   "Beyond your breath, recognize that you've gotta commit to the story. It's not about you. Just commit to the story and scale intimacy."   "My superpower is that I have a really, really strong, empathetic commitment to the wellbeing of others. Because I just think it's fair."   "I don't want to drive my fancy car through my 20 foot high wall surrounded by a homeless camp. What are we doing with our lives?"   "The power of entrepreneurship is you can bring people into your company and help them to do well and help the community do well and everyone's better off."   Socials:   Website: https://simonmainwaring.com/ Website: https://wefirstbranding.com/ Instagram: https://www.instagram.com/simonmainwaring/ Twitter: https://twitter.com/simonmainwaring Facebook: https://www.facebook.com/simonmainwaring/   ----more---- Join us for the 'DIY Studio Grade Podcast & TV Under $100 using AI' live launch event! Learn to launch, produce, monetize, and scale your podcast and TV show under the guidance of top-rated podcaster, Shahid Durrani. Boost your business growth and revolutionize your digital presence. Sign up now! Event Registration       ----more---- Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.

“Vision without action is merely a dream. Action without vision is merely passing time. But vision with action can change the world.” – Nelson Mandela Our guest today is Simon Mainwaring, a brand futurist, global keynote speaker, and NY Times bestselling author. Simon's superpower is showing companies how to drive business growth and increase profit by scaling their positive impact. He is the founder and CEO of We First, a brand consultancy that has helped companies like Sony, The Coffee Bean, Timberland, and Toms, to accelerate their growth and impact. Simon's latest book, Lead With We, was voted the McKinsey Top Business Bestseller on Workplace & Culture. His previous book, We First, is also a New York Times and Wall Street Journal bestseller, and was named the Best Business Marketing Book of the Year. In this episode: How to align WHO you are with WHAT you do. The “Lead with We” formula and how to accelerate your company's growth. The importance of purpose-driven messaging and storytelling, and how it can be lived by every layer of your business; and How you can become the leader we all need in today's fast-paced, digital world. Let's WIN THE DAY with Simon Mainwaring! _

Simon is a brand futurist, international keynote speaker, and top-selling author. He is the founder and CEO of We First, a strategic brand consultancy focusing on the growth and effect of future-oriented, purpose-driven brands. LeadWithWeCourse.com

Simon Mainwaring is a brand futurist, global keynote speaker, columnist, podcaster, and bestselling author of We First & Lead With We: He is the founder and CEO of We First, a strategic brand consultancy specializing in accelerating growth & impact of future-facing, purpose-driven brands.His latest book, Lead With We: The Business Revolution that Will Save Our Future is a Wall Street Journal bestseller. It was voted McKinsey Top Business Bestseller on Workplace & Culture; #2 Best Business Book of the Year by Forbes; an AXIOM Gold Medalist in the Leadership category; Official Nominee for The Next Big Idea; and a finalist for the International Business Book of the Year.His previous book, We First: How Brands and Consumers Use Social Media to Build a Better World is a New York Times- & Wall Street Journal bestseller. It was named an Amazon Top Ten Business Book; 800CEORead Top Five Marketing Book; Best Business Marketing Book of the Year by strategy+business; & one of the Top Sustainability Books of the decade by Sustainable Brands.Simon hosts the “Lead With We” podcast in which he dives deep with business leaders about how brands survive crises, thrive in fast-changing markets, and drive growth through a challenging future. He also writes a column for Forbes.com as a longtime contributor to its CMO Network.Simon was ranked among Real Leaders magazine's “Top 50 Keynote Speakers in the World,” was voted a “Top 5 Marketing Speaker” by speaking.com, and featured on the cover of the National Speaker's Magazine.Simon's been a Jury Member for the One Show for Sustainable Development and Jury Member at the Cannes Lions Festival for the Sustainable Development Goals, as well as a Featured Expert Speaker. He was ranked by Real Leaders magazine as a Top 100 Visionary Leader, a Momentum Top 100 Impact CEO, and his company, We First, was a Real Leaders' Top 100 Impact Companies in the U.S. and B Corp ‘Best For The World' honoree.Simon acted as interim CMO at TOMS in 2015. In that same year, he was a finalist for Global Australian of the Year.www.simonmainwaring.comwww.livelifedriven.com

Starting A Business With WE Simon Mainwaring is the founder of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. As an accomplished thought leader and author, he brings years of working with the world's top companies, Simon reveals how brands thrive and survive in a fast-changing market, and accelerate growth even in challenging times. Simon studied Law and Fine Arts at St Paul's College, University of Sydney. Prior to founding We First, he spent 15 years as a writer, Creative Director, and Worldwide Creative Director at global advertising agencies such as DDB Worldwide (Sydney), Saatchi & Saatchi (London), Wieden & Kennedy (Portland), and Ogilvy (Los Angeles), working with clients including Nike, Motorola, & Toyota. He took all this experience and delivered it to the world with his first book, We First How Brands and Consumers Use Social Media to Build a Better World”, is a New York Times bestseller named Best Marketing Book of the Year by strategy+business. His new book, Lead With We, is a Wall Street Journal bestseller., So was the power of branding always something that interested him, or did it slowly creep up and slap him around a bit before it really hit home? And how do new entrepreneurs and small business create the own purpose driven brand if at the beginning most sole purpose is just to survive? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr Simon Mainwaring.

Simon is a brand futurist, international keynote speaker, and top-selling author. He is the founder and CEO of  We First, a strategic brand consultancy focusing on the growth and effect of future-oriented, purpose-driven brands. As a successful CEO, writer, and thought leader, Simon has a great deal to offer your audience on these matters. He demonstrates to organizations how to amplify their business and enhance profits by expanding their positive impact. Support the showFollow Playing Injured on Instagram: https://www.instagram.com/playinginjured/

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Simon Mainwaring, bestselling author of Lead With We & We First and the host of the We First podcast. Simon shares his insights on the importance of having a positive social impact as a business and how businesses can effectively brand and market their impact. Episode Highlights: Simon discusses how his experience as the Worldwide Creative Director at Olgivy, working on campaigns with big brands, including Nike and Adidas, shaped his first and second books. (2:55) Simon explains that the reality of the society we live in requires businesses to have a positive impact, and you have to communicate that story, which is what people will react to. (9:20) David believes that there's a lot to be learned from the big brands from a marketing standpoint. (15:38) Simon mentions that to avoid greenwashing, companies should establish a purpose, create a relational dynamic with customers, align their products with customer values, and regularly check in with customers to offer products that meet their changing needs. (17:32) Simon discusses the importance of building trust and understanding customers' values and pain points to reverse engineer offerings and products, which leads to increased sales and customer loyalty. (23:12) Simon explains that in order to build a business by doing good, it is important to communicate in a collaborative way, using language that emphasizes mutual benefit, and to switch between self-directed signals and a collaborative sales process, as outlined in the book "Lead with We". (28:50)  David discusses the importance of ingraining a consistent culture throughout an organization, which should be adopted by everyone from top to bottom and align with the organization's core values, rather than just being implemented for the sake of increasing sales or profitability. (38:05) Simon mentions that aligning personal values with professional life can enhance personal well-being and improve business, leading to deeper connections, integrity, and authenticity in sales. (44:22) Tweetable Quotes: “It's not just about making money for money's sake, it's also about being sustainable and creating this sort of regenerative future.” - Simon Mainwaring “It's really about sales and it's really about doing homework on the companies or the customers you're talking to and really understanding where their pain points are. And reverse engineering out of that, you'll get a completely different result, you'll book a lot more business and they'll stay with you a lot longer because they like who you are and how you're showing up in the world.” - Simon Mainwaring “The book that I just came out with called “Lead with We”, was designed to equip us with the language that will allow you to communicate the right way, and to build your business by doing good.” - Simon Mainwaring Resources Mentioned: Simon Mainwaring LinkedIn Book: Lead With We Book: We First We First podcast David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck interview Simon Mainwaring, bestselling author of Lead With We & We First and the host of the We First podcast. Simon shares his insights on the importance of having a positive social impact as a business and how businesses can effectively brand and market their impact. Episode Highlights: Simon discusses how his experience as the Worldwide Creative Director at Olgivy, working on campaigns with big brands, including Nike and Adidas, shaped his first and second books. (2:55) Simon explains that the reality of the society we live in requires businesses to have a positive impact, and you have to communicate that story, which is what people will react to. (9:20) David believes that there's a lot to be learned from the big brands from a marketing standpoint. (15:38) Simon mentions that to avoid greenwashing, companies should establish a purpose, create a relational dynamic with customers, align their products with customer values, and regularly check in with customers to offer products that meet their changing needs. (17:32) Simon discusses the importance of building trust and understanding customers' values and pain points to reverse engineer offerings and products, which leads to increased sales and customer loyalty. (23:12) Simon explains that in order to build a business by doing good, it is important to communicate in a collaborative way, using language that emphasizes mutual benefit, and to switch between self-directed signals and a collaborative sales process, as outlined in the book "Lead with We". (28:50)  David discusses the importance of ingraining a consistent culture throughout an organization, which should be adopted by everyone from top to bottom and align with the organization's core values, rather than just being implemented for the sake of increasing sales or profitability. (38:05) Simon mentions that aligning personal values with professional life can enhance personal well-being and improve business, leading to deeper connections, integrity, and authenticity in sales. (44:22) Tweetable Quotes: “It's not just about making money for money's sake, it's also about being sustainable and creating this sort of regenerative future.” - Simon Mainwaring “It's really about sales and it's really about doing homework on the companies or the customers you're talking to and really understanding where their pain points are. And reverse engineering out of that, you'll get a completely different result, you'll book a lot more business and they'll stay with you a lot longer because they like who you are and how you're showing up in the world.” - Simon Mainwaring “The book that I just came out with called “Lead with We”, was designed to equip us with the language that will allow you to communicate the right way, and to build your business by doing good.” - Simon Mainwaring Resources Mentioned: Simon Mainwaring LinkedIn Book: Lead With We Book: We First We First podcast David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

Simon Mainwaring, a brand futurist, global keynote speaker, and bestselling author. Simon is the founder and CEO of We First   Takeways by Otter.ai What advice would you give yourself at 13? (2:24) The Australian accent is the hardest to break. (7:29) The only way we're going to get out of this mess together is together. (12:46) Why people want to buy from or work for companies that are doing good. (15:45) Who the hell are you? -. (21:22) What happens when you're part of the problem rather than part of the solution. (23:42) Why you need to show up differently. (29:06) Why you have to be a good entrepreneur -. (32:20)   Simon Mainwaring, a brand futurist, global keynote speaker, and bestselling author. Simon is the founder and CEO of We First, a strategic brand consultancy specializing in accelerating the growth and impact of future-facing, purpose-driven brands. As an accomplished CEO, author, and thought leader,Simon has much to offer your listeners on these topics.   He shows companies how to drive business growth and increase profit by scaling their positive impact. His insights reveal how companies can solve the many crises that will affect every business.   Simon's latest book, "Lead With We: The Business Revolution that Will Save Our Future", is a Wall Street Journal bestseller and was voted the McKinsey Top Business Bestseller on Workplace & Culture. His previous book, "We First: How Brands and Consumers Use Social Media to Build a Better World", is also a New York Times and Wall Street Journal bestseller.Simon hosts his own podcast "Lead With We", in which he interviews business leaders about how brands can survive crises, thrive in fast-changing markets, and drive growth through a challenging future. He also writes a column for Forbes.com.   Coursework: https://simonmainwaring.com/courses/ Podcast:https://simonmainwaring.com/podcast/ Book: https://www.amazon.com/Lead-We-Business-Revolution-Future/dp/195329569X     Episode sponsored by SQUARESPACE create a customizable website or online store with an all-in-one solution from Squarespace. Choose a website template and start your free trial today.  Here's our Squarespace promo coupon discount code affiliate link https://squarespacecircleus.pxf.io/sweatequity ---   Sweat Equity

When we look at fundraising, we tend to silo marketing, acquisition, cultivation, and stewardship. But Simon Mainwaring, my guest on this episode of What the Fundraising, is explaining why in fact they are all a piece of the puzzle. He is breaking down for us the ways in which each element of the donor journey is a link in the chain that is indicative of the nonprofit's overall brand. When we get the marketing right, our donors connect and invest for the long haul. As CEO of the strategic consulting firm We First Branding, Simon is all about locking in the messages that articulate purpose and motivate action. Working with nonprofits and for-profits alike, his focus is on heart-centered principles and storytelling that resonate universally.  You'll come away with actionable ways to define your organization's narrative, audit the efficacy of its marketing messages, and make change through co-creative processes. If you're looking for fresh ways to forge a meaningful and ongoing connection with donors in 2023, then you'll want to join us in taking a look at the importance of perspective and tone. Are your fundraising communications too internally focused or self-serving? Do your contributors know exactly the impact their support is making? “If you tell the story in the right way it can really deeply resonate with people and inspire them to be a part of something larger than themselves,” says Simon. “And the way you do that is by building a brand.” It's an iterative process and we're here to get you moving in the right direction. (02:14) Simon tells about We First Branding and its mission (03:05) About the “We First” ethos at the intersection of branding and storytelling. (05:01) Simon defines the concept of branding. (06:41) Simon's suggestions for foundations and nonprofits figuring out their brands (06:41) Why Defining Our Core Stories Is So Important (12:39) Key Questions to Ask When Defining Your Organization's Narrative (19:33) How the most effective copy deploys the reader/viewer perspective. (27:40) How to do a quick internal audit of your branding best practices (29:36) Three Things Nonprofits Can Do to Assess Their Branding Effectiveness (32:39) Strategies for Leaders Trying to Make Change and Build Brand Cohesion (41:45) About the shift from marketing to movement-making.  (43:39) Where to find out more about Simon and We First Branding Get all the resources from today's episode here.  Follow along on Instagram  Connect with Mallory on LinkedIn Many thanks to our sponsor, Feathr for making this episode possible. Our friends at Feather help nonprofits like yours level up their digital campaigns every day through their nonprofit marketing platform. Don't rely on magic this year. Check out Feathr to streamline your digital marketing campaigns and exceed your goals. Learn more and get started today at Feathr.co. If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Simon Mainwaring is a brand futurist, keynote speaker, podcaster, best-selling author, and founder of the company We First   In this episode, we talk about: What a wake-up call can do for you in your life. What letting go can do for you in your life. The biggest lesson Simon learned about living a purposeful life, which took him 20 years to learn.   Simon's book: https://www.amazon.com/Lead-We-Business-Revolution-Future/dp/195329569X/ref=sr_1_1?crid=2UNX4P06Y260&keywords=lead+with+we&qid=1667256558&qu=eyJxc2MiOiIxLjE0IiwicXNhIjoiMS4wMSIsInFzcCI6IjEuMTMifQ%3D%3D&sprefix=lead+with+we%2Caps%2C546&sr=8-1   Simon's podcast: https://podcasts.apple.com/us/podcast/lead-with-we/id1518493080   We First: http://wefirstbranding.com/

Summary:   On this episode of Where There's a Will, There's a Way, host Will Crist talked with Alex Freytag, an expert EOS Implementor. Alex is also the author of Profit Works, a book that unravels the complexity of incentive plans in order to increase employee productivity, cultivate an engaged workforce, and maximize company potential. Throughout the episode, Will and Alex discuss his EOS journey and the importance of properly compensating employees.    Shownotes: (1:13) Introduction to Alex (1:43) Alex's EOS Journey (7:40) The Benefit of Employee Compensation (10:48) How Pressure Impacts Performance (13:19) Human Reactions to Being Rewarded (18:19) We First vs. Me First (21:18) Identifying Effective Incentives (25:48) Incentive Plans with Company-wide Input (30:53) About Profit Works (32:49) Utilizing People as Assets (34:09) Purpose of Profit Works (38:27) Quality Relationships in the Workplace (42:52) Closing Thoughts   Links: Will Crist EOS  Alex Freytag   Quotes: “Well and that really is what we as EOS implementers aim at isn't it, it's to really help businesses thrive.” - Will Crist, (5:54)   “So if we talk about employee retention and you talk about attraction and best places to work, the companies that are able to balance those rewards, their workforce is the one that tends to be the most successful from a profitability standpoint and from a growth standpoint.” - Alex Freytag, (8:32)   “The amount of pressure in an organization is directly correlated to performance, and so companies that don't apply any pressure in the organization, no standards of performance, no expectation, no core values, no measurables, no scorecards, no 10-year target, and so forth, tend to have lower levels of performance than the companies that turn that dial up on those expectations…” - Alex Freytag, (11:47)   “...pick a minimum threshold of profit that the company has to reach before the incentive plan kicks in and then arm your workforce with tools and training and resources to actively find the money to incremental profit dollars over that threshold.” - Alex Freytag, (24:26) Contact Will Crist

Il benessere psicologico di una madre passa inevitabilmente anche dal benessere del sistema in cui è immersa quotidianamente. La coppia, ovvero il sistema da cui nasce la famiglia dopo l'arrivo di un figlio, non sempre “riesce a reggere” con serenità il piccolo terremoto che la attraversa. Ogni esperienza di genitorialità è, naturalmente, diversa, Gaia Nanni ce lo racconterà attraverso i suoi molteplici personaggi. Ci sono, infatti, coppie che trovano in quel momento una grande motivazione mentre anche alcune tra le più solide e rodate possono, nei primi tempi, mostrare segni di cedimento.In questo episodio conoscerai quella che io definisco la coppia We First. Incontrerai tanti spunti utili a ristabilire un equilibrio in quel sistema così importante per il tuo progetto familiare e, come sempre, riceverai un invito a rompere uno stereotipo e due allenamenti mentali. Ascoltando l'episodio ti proporrò la lettura di “Correggimi se sbaglio” di Giorgio Nardone sul tema della comunicazione in coppia. Qui il link: amzn.to/39KcB81Sei pronta a partire? Seguimi!LINK:Esercizi puntata quattro: http://mefirstacademy.com/wp-content/uploads/2022/05/Motherwood-esercizi-ep.4.pdfSeguimi su Instagram: https://www.instagram.com/cristinadiloreto_tbs/Iscriviti alla Newsletter Me First®: https://mefirstacademy.com/newsletter/

The planet is almost one minute to midnight and people are trying to fix everything by tomorrow. That isn't going to work until they realize that they have to make a meaningful change. Everyone is at fault, they've known about these issues for years and haven't acted. Now is the time to act together for a brighter future. To help us with that is your host Katherine Twells and her guest Simon Mainwaring. Simon is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is also the author of the New York Times, Wall Street Journal, and Amazon bestseller, We First. Join Katherine and Simon as they discuss how people can start to be more aware of nature. Learn how companies and entrepreneurs can lead the charge in changing the planet. Start changing the direction of your business today!Love the show? Subscribe, rate, review, and share!Here's How »Join The Coca-Cola CMO Leadership Summit Podcast community today:cokecmosummit.comFacebookTwitter

22% of workers are unengaged and getting top talent to work is still a major concern for all CEOs. On this episode, Simon Mainwaring, Founder of We First and Author or Lead With We, shares how to position your brand as a desirable organization top talent wants to work at. By positioning your company as a role in the greater good of society, Mainwaring argues you can attract better talent, increase innovation, R&D, and appeal to the conscious consumers of a generation who does not want to waste their time. More From Real Leaders: --> Apply for the Real Leaders CEO Impact Collaborative at: https://members.real-leaders.com/become-a-member --> Take your leadership to the next level at https://members.real-leaders.com/product/annual-subscription/ to unlock access to Real Leaders courses, magazine, and member-only events. Use coupon code: podcast20 for 20% off a $100/year membership.

Simon Mainwaring is CEO of We First, Inc., the creative consultancy that strategizes, integrates, and activates the growth, productivity, and impact of the world's most successful brands. As a global keynote speaker, New York Times bestselling author of We First and LEAD WITH WE, and highly-awarded brand futurist, he works with leading CEOs, CMOs, and entrepreneurs to define their business strategy, company culture, and brand communications.   Simon is a sought-after international speaker whose presentations engage and inspire audiences to think and act in new ways that LEAD WITH WE around a collectivized purpose. He has been voted a Top 5 Marketing Speaker by speaking.com for 5 years in a row, and featured on the cover of the National Speaker's Magazine. From the Cannes Lions Festival to Google,  from Necker Island with Sir Richard Branson to the United Nations Foundation, and now on The Leadership Podcast,  he delivers a roadmap for revolutionizing your business from the ground up by factoring all “shareholders” into your collective future for all your business decisions.   Key Takeaways [2:20] Simon talks about his two daughters who have been trapeze artists since they were three years old. [4:05] Spending fifteen years in big creative advertising agencies, Simon shares his views on capitalism and how his opinions have evolved. [6:10] Simon thought about using the power of storytelling in business to make a difference, which led to his dialogue around capitalism. [7:25] Simon explains where the danger comes from when influence turns into manipulation. [8:50] It's a constant in human nature to play with power but there is nowhere to hide now. The motive will eventually get exposed. [10:50] Capitalism as we know it is dead; it has evolved. Simon expands on this further. [12:40] Business leaders and owners will suffer if the societies they live in fail. It is best to re-engineer capitalism that better serves people and the planet. [13:55] Do well by doing good vs. the virtuous spiral of collectivized purpose and action. Simon explains what that means and how they differ. [16:40] COVID-19's silver lining is that it has been a massive global moment of reflection. Simon shares his thoughts further on the current generation's awareness that our future is compromised as an optimistic period. [18:45] Strategy vs. tactical execution. Simon shares his objections to stakeholder capitalism. [20:30] Our actions are levers for change if we look at it through the lens of collective action. [24:40] We have defaulted to what makes us the most money, the fastest way, and at the greatest convenience for everyone. Simon describes how that impacts us now. [28:00] There is a great opportunity to leverage social media to reweave the social fabric and remind us of what connects us rather than divides us. Simon shares his thoughts further. [30:40] Much of today's capitalism transpires through the internet. Jim asks Simon about his thoughts on social media companies' influence on commerce. [35:45] Humanity is staring itself in the mirror right now and it's got two versions of reality right now. Simon talks about what they are. [34:40] Jan also asks Simon which brands he thinks are doing things right that others can model from. [37:20] Simon talks about the new generation of entrepreneurs that are coming through and how that makes him optimistic about the future. He shares some examples. [39:35] Jim asks Simon what story comes to his mind that helps us get a better lens on leadership. [44:15] The luxury of thinking about how to fix our future is scarce. Simon shares how we can best create a better future. [46:20] Listener Challenge: 1. Trust your abilities as a leader. 2. Define your company purpose. 3. Work with your team.   Quotable Quotes “There was no strategic plan in place, I just happen to be somebody who's been lucky enough to have an experience on the power of storytelling.” “I do think it's a constant of human nature that people would play at it or pay lip service to something but there is nowhere to hide now; you're gonna be exposed by your customers, you're gonna be exposed by your employees, you're gonna be exposed by your investors.” “Capitalism can remain constant but how it shows up can evolve and that's peculiar to the circumstances we're in.” “Companies and brands cannot survive in societies that fail.” “It just means that we've got to create the synergies and compounding effect between all these individual efforts and companies so that we can meet these challenges with equal force because it is all of our actions that got us into this mess in the first place.”   Resources Mentioned Theleadershippodcast.com Sponsored by: Darley.com Simonmainwaring.com Simon on LinkedIn Simon on Twitter Grab Simon's book: We First: How Brands and Consumers Use Social Media to Build a Better World  

Since 1923 Hasbro has delighted generations with beloved toys, games and brands that are synonymous with childhood. Kathrin Belliveau is the first Executive Vice President and Chief Purpose Officer of the self-described "global play and entertainment company," where she is charged with bringing their purpose to life in ways that make the world a better place for children, fans, and families. In this episode, Kathrin talks about why it's critical for companies in all sectors to embrace sustainability and lead with purpose to drive growth, relevance and impact. From innovative packaging to building a purposeful culture, Kathrin explains the strategies Hasbro has used to be recognized as one of "the World's Most Ethical Companies" eleven years in a row.  Simon Mainwaring:  Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential 'Purpose At Work' column in Forbes and host of the podcast, Lead With We.   Kathrin Belliveau: As Executive Vice President and Chief Purpose Officer, Kathrin Belliveau leads Hasbro's Global Purpose Organization. Her responsibilities include Global Government and Regulatory Affairs, Global Communications, Corporate Social Responsibility (CSR) & ESG, Climate & Sustainability, Philanthropy & Social Impact, Human Rights, Ethical Sourcing, and Health & Safety. She is responsible for leading Hasbro's ESG strategy and for embedding purpose across the business to advance Hasbro's positive impact on the world. She reports to the CEO and is a member of the company's executive leadership team.   She was also instrumental in creating Hasbro's CSR function, leading the establishment of the company's CSR practice in 2011 and it's evolving ESG strategy to support the company's growth and transformation as a global play and entertainment company. Under her leadership, Hasbro has been recognized for its corporate citizenship, including being named, for the past ten consecutive years, at the top of the 100 Best Corporate Citizens list by CR Magazine and also for the tenth consecutive year as a World's Most Ethical Company® by Ethisphere Institute. Resources: Learn more about Bayer at https://www.bayer.com/en/us/bayer-united-states-of-america Connect with Kathrin on LinkedIn: https://www.linkedin.com/in/kathrin-belliveau-97572491/ Visit leadwithwe.com to learn more about Simon's new book or search for "Lead With We" on Amazon, Google Books, or Barnes & Noble.

Simon Mainwaring is founder and CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts.Simon was a Featured Expert and Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021, host of the ‘Brands With Purpose' series with Harvard Business School Association of Boston, and his company, We First, is included in Real Leaders list for the Top 100 Impact Companies in the US for 2021 and 2019, as well as a B Corps ‘Best for The World' Honoree. He was a Real Leaders Top 100 Visionary Leader in 2018, a finalist for the Conscious Company Leadership Awards in 2017, received the MAKE CHANGE, ‘Conscious Leadership' Award for 2016, and was a finalist for Global Australian of the Year in 2015.Simon's first book, We First was a New York Times, Wall Street Journal, and Amazon bestseller and named Best Marketing Book of the Year by strategy+business. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese, and Korean. Simon also writes of the popular ‘Purpose At Work' blog in Forbes. His new book Lead With We launches November 9, 2021.Lead With Me new book:Amazon AUS Pre-order my new book 'The Path of an Eagle: How To Overcome & Lead After Being Knocked Down'. Follow The Story Box on Social Media► INSTAGRAM ► TWITTER ► FACEBOOK ► WEBSITE SUBSCRIBE FOR MORE! ► Apple Podcast ► Spotify WATCH HERE:► YouTube Support this show http://supporter.acast.com/thestorybox. See acast.com/privacy for privacy and opt-out information.

Welcome to an episode with a sought after international speaker and leader, Simon Mainwaring. Get Simon's new book here: https://amzn.to/3wxrEZX Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts in London. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the US for 2018 and We First was a B Corps ‘Best for The World' Honoree in 2019. He is a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021 and a Jury Member of PRWeek's ‘Purpose Awards' in 2020. Simon's first book, We First was named as Best Marketing Book of the Year by strategy+business, was a New York Times, Wall Street Journal, and Amazon bestseller. Simon was a Real Leaders Top 50 Keynote Speakers in the World in 2020, and he has been featured on the cover of the National Speaker's Magazine (U.S.). Prior to starting We First, Simon spent 15 years as a writer, Creative Director and Worldwide Creative Director at the world's top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Toyota, and Motorola, receiving over 60 awards at major advertising festivals including the Cannes Advertising Festival, the One Show, the British Design & Art Direction Awards. In this episode, Simon talked about the future of business, how leadership is changing and what leaders need to do today to make a difference and be part of a better future. For leaders and individuals who wants to raise their awareness of the challenges we face today, and how we solve it, this is for you. Lead with We: The Business Revolution That Will Save Our Future. Simon Mainwaring: https://amzn.to/3wxrEZX Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Fulfillment is an inside out job, which means you fill yourself up by what you give to others. It's not about all the accolades you acquire, instead it's what you give to others that matters most. You feel good about yourself, you show up in the world differently, and ultimately if you want to be happy, that is a huge part of it. In this episode, hear how our guest, Simon Mainwaring builds his business around purpose and doing good. Simon is the founder and CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. The best selling author is a is a thought leader and keynote speaker.Key TakeawaysHow to build a purpose-driven brandLearn the importance of having a giving mindsetReframing our language and reframing our behaviorHow we can use stories to change our visionFind fulfillment in making a difference through businessPERSEVERE PODCAST SHOW NOTES: https://perseverepodcast.comCHECKABLE MEDICAL INSTAGRAM:https://www.instagram.co/checkablemedicalCHECKABLE MEDICAL WEBSITE: https://checkablemedical.com

This week on DisrupTV, we interviewed Darryl Owen, CEO and Owner of Freestyle Divers and Senior Sponsorships and Partnerships Manager for Azraq, Joel Makower, Chairman & Co-founder of GreenBiz Group and Simon Mainwaring, Founder and CEO of We First and Author of LEAD WITH WE: The Business Revolution That Will Save Our Future. DisrupTV is a weekly Web series with hosts R “Ray” Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Welcome to the What's Next! podcast with Tiffani Bova. This week I am thrilled to bring you this episode of the What's Next! Podcast with Simon Mainwaring. Simon is the founder and CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts. He was a Featured Expert and Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021, host of the ‘Brands With Purpose' series with Harvard Business School Association of Boston, and his company, We First, is included in Real Leaders list for the Top 100 Impact Companies in the US for 2021 and 2019, as well as a B Corps ‘Best for The World' Honoree. He was a Real Leaders Top 100 Visionary Leader in 2018, a finalist for the Conscious Company Leadership Awards in 2017, received the MAKE CHANGE, ‘Conscious Leadership' Award for 2016, and was a finalist for Global Australian of the Year in 2015. Simon's first book, We First was a New York Times, Wall Street Journal, and Amazon bestseller and named Best Marketing Book of the Year by strategy+business. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. I am very excited to bring you this episode of the What's Next! Podcast with Simon Mainwaring!     THIS EPISODE IS PERFECT FOR… leaders, innovators, and those looking to do good for the world.    TODAY'S MAIN MESSAGE… If you want to make an impact and be successful in a big way, you will need to be putting your time and dollars to work effectively and sincerely.     WHAT  I  LOVE  MOST… He wholeheartedly believes that the future of profit is purpose.     Running time: 26:32    Subscribe on iTunes     Find Tiffani on social:  Facebook  Twitter  LinkedIn     Find Simon online:  LinkedIn  Facebook  Twitter  Instagram  YouTube  Simon on Medium 

Eddie Bauer recently celebrated 100 years in business, and the iconic outdoor brand is focused on making the outdoors accessible to everyone. It's a mission that deeply resonates with me as I believe that reconnecting to the natural world will help us repurpose business to restore the planet. In this episode, I speak with Eddie Bauer's Vice President of Marketing, Kristen Elliot, about the many ways Eddie Bauer is bringing this mission to life, from their new outdoor gear rental program to working with underserved communities. Kristen also shared her advice for starting a sustainability journey which can seem daunting at first but should be viewed as a long term investment in brand equity. Note: The team and I will be on a holiday break following this episode, but we'll resume Season 3 with new episodes of Lead With We in the New Year. I hope you get some time to unplug and be with family and friends as well. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, and Audible. You can also watch episodes on YouTube at WeFirstTV. Simon Mainwaring:  Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work' column in Forbes and host of the podcast, Lead With We. Kristen Elliott: Kristen Elliott is Vice President of Marketing for Eddie Bauer, LLC. With over 20 years of marketing experience, Elliott has spent the bulk of her career in fashion retail gaining expertise in Public Relations, Communications, Advertising, Social Media, Digital Media and Creative Development. At Eddie Bauer, Elliott has successfully led cross-functional marketing, digital, creative and merchandising teams to bring integrated, on-brand    experiences to customers across all channels and ensure the Eddie Bauer brand is at the forefront of making the outdoors more accessible and inclusive. Elliott received her Bachelor of Applied Arts, Interpersonal and Public Communications from Central Michigan University. Resources: Learn more about Eddie Bauer at eddiebauer.com Connect with Kristen on LinkedIn: linkedin.com/in/kristen-elliott-2482115 Visit leadwithwe.com to learn more about Simon's new book or search for “Lead With We” on Amazon, Google Books or Barnes & Noble. 

John Hardy is an ethical jewelry brand whose production facilities are based in Bali. In fact, they're the biggest employer on the island. In this episode of Lead With We, I spoke with their CEO, Kareem Gahed, about how John Hardy employs local Balinese artisans to hand craft their pieces and build communities and a culture of humanity and courage. We dig into the details of what ethical production truly means in the jewelry business and how the company's vertical business model enables greater transparency. Plus, Kareem shares how he hopes to level up the entire industry by setting an example and encouraging others to take a stand on today's pressing social and environmental issues. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, and Audible. You can also watch episodes on YouTube at WeFirstTV. Kareem Gahed: As CEO of John Hardy, Kareem Gahed is guided by a singular belief: people are the key to retail success. Since stepping into the role of CEO in 2019, Gahed has fostered an open and honest company culture that supports diversity, teamwork and creative thinking. By combining this people-first approach with globally tailored, targeted growth strategies, he has uniquely positioned John Hardy to expand to new markets, capitalize upon new opportunities and reassert its original commitment to sustainable sourcing, manufacturing and operating practices. Born in Los Angeles, California, and raised in Kansas and Ohio, Gahed — whose parents immigrated from Egypt — developed a passion for travel as well as a curiosity about different cultures at a young age. A degree in Political Science from Ohio State University further illuminated the complexities of the world, awakening within him an entrepreneurial spirit similar to that of John Hardy's namesake founder. This penchant for taking risks and learning by experience guided Gahed as he grew from store, visual merchandising, merchandising and buying positions into executive leadership roles at prominent global companies, including American Eagle Outfitters (AEO).  Simon Mainwaring:  Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work' column in Forbes and host of the podcast, Lead With We. Resources Learn more about John Hardy at johnhardy.com Connect with Kareem on LinkedIn: linkedin.com/in/kareem-gahed-5222027/# Visit leadwithwe.com to learn more about Simon's new book or search for “Lead With We” on Amazon, Google Books or Barnes & Noble.

We must do things differently to create a better future. As the founder and CEO of We First and sought-after international speaker, Simon Mainwaring is focused on helping organizations grow strategically to make a difference in the world. In today's show, Simon discusses why leading collaboratively and being an agent of change is imperative for future generations. Key Takeaways: 0:00 Intro 0:58 Simon talks about his business WeFirst, his family life, and being from Australia 2:18 Simon talks about his career path starting as an AD guy and lawyer and the brands he's worked with and how a missed call from his mother on his fathers death made him turn his life mission around 5:49 Simon talks about his book Lead With We and the message he's hopes people take from it 9:39 Michael ask Simon what companies similar to his can do to better themselves and develop a better call to action 12:41 Simon talks about the record setting summer of heat and how the global environment is constantly changing for the worse 15:24 Simon looks at the world from both an optimistic and cynical perspective on how we can regenerate our futures 17:33 Michael and Simon discuss having children and the future world we might leave behind for them and if it affects their decision to have children 18:19 Simon discusses his new book Lead With We The Business Revolution That Will Save Our Future. 24:17 Simon and Michael ways that companies are reducing carbon footprints  26:30 Simon discusses the difference in brands and how inaction is still action, and the companies we should truly be supporting Simons Books: We First: How Brands and Consumers Use Social Media to Build a Better World  - https://www.amazon.com/We-First-Brands-Consumers-Social/dp/B006Z2W33O Lead With We - https://www.amazon.com/gp/product/B09366493L/ref=dbs_a_def_rwt_hsch_vapi_taft_p1_i0 Resources Mentioned: Habitat for Humanity - Habitat for Humanity International, generally referred to as Habitat for Humanity or Habitat, is a US non-governmental, and nonprofit organization, which was founded in 1976 by couple Millard and Linda Fuller. Habitat for Humanity is a Christian organization. RAZR - Razer Inc., is a Singaporean-American multinational technology company that designs, develops, and sells consumer electronics, financial services, and gaming hardware. Founded by Min-Liang Tan and Robert Krakoff, it is dual headquartered in one-north, Singapore and Irvine, California, US.  Allbirds - Allbirds is a New Zealand-American company that designs and sells footwear and apparel. Allbirds' first shoe was the Wool Runner, which is made from New Zealand superfine Merino wool. The company claims to keep the brand as eco-friendly as possible and is a certified B Corporation. Prana - We reinvented the way we package and ship our clothing back in 2010, and since then, we've used roll packing, recyclable raffia ties, and other sustainable methods to reduce plastic and paper waste. Quotes Mentioned: "I think each one of us needs to do things that are relevant, authentic, specific to your business. And so all those things that you're doing to improve other parts of the world, other kind of areas of need, it's fantastic. You also can layer on top of that how you work collaboratively." "All of those things have come together to really inspired business to look at what it does differently and even more so in the last two years, the heightened awareness around the climate change" Guests Social Media Links:  Website: https://simonmainwaring.com/ LinkedIn: http://www.linkedin.com/in/simonmainwaring Facebook: https://www.facebook.com/wefirst/ YouTube: http://www.youtube.com/user/WeFirstTV Podcast: http://simonmainwaring.com/podcast Medium: http://simonmainwaring.medium.com/  

Welcome to the bonus episode of Strategy Skills with a sought after international speaker and leader, Simon Mainwaring. Get Simon's new book here: https://amzn.to/3wxrEZX Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts in London. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the US for 2018 and We First was a B Corps ‘Best for The World' Honoree in 2019. He is a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021 and a Jury Member of PRWeek's ‘Purpose Awards' in 2020. Simon's first book, We First was named as Best Marketing Book of the Year by strategy+business, was a New York Times, Wall Street Journal, and Amazon bestseller. Simon was a Real Leaders Top 50 Keynote Speakers in the World in 2020, and he has been featured on the cover of the National Speaker's Magazine (U.S.). Prior to starting We First, Simon spent 15 years as a writer, Creative Director and Worldwide Creative Director at the world's top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Toyota, and Motorola, receiving over 60 awards at major advertising festivals including the Cannes Advertising Festival, the One Show, the British Design & Art Direction Awards. In this episode, Simon spoke about the importance of the role that everyone plays in solving the challenges we face today and how leaders can extraordinarily grow their business while solving social and environmental crisis to bring forth a better future. For leaders and individuals who wants to take part in building a better future for the world, this is for you. Lead with We: The Business Revolution That Will Save Our Future. Simon Mainwaring: https://amzn.to/3wxrEZX Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Simon Mainwaring is founder & CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. His newest book is “Lead with We.” Simon is a member of the Steering Committee of Sustainable Brands, the Forbes Business Council and a Fellow of the Royal Society of Arts.  Simon was a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals and Featured Expert Speaker in 2021 and his company, We First, is included in Real Leaders list for the Top 100 Impact Companies in the US and B Corp ‘Best for the World' honoree for 2021. His first book, We First was a New York Times bestseller and named Best Marketing Book of the Year by strategy+business. www.leadwithwe.com

It's time to co-create your company's purpose with your employees and your customers! Simon Mainwaring is the Founder and CEO of We First, a strategic consultancy that turns companies into movements by empowering their brands to lead with a purpose larger than themselves.In his book LEAD WITH WE: The Business Revolution That Will Save Our Future, he shows how all of us—from the CEOs of the biggest corporations to exciting entrepreneurs to the everyday consumer—can make more environmentally friendly, purpose-driven, and positively impactful choices in service of everyone's future.The future of profit is purpose, so jump right in and learn how Simon creates culture, vision and purpose in every brand he works with. Things you will learn in this episode:[00:01 - 03:09] Opening Segment I introduce today's guest, Simon MainwaringBioSimon give us a bit of his background Growing up with the concept of everyone is a ‘Mate' Shaped with with strong values around people Simon's process going through law school Combining a love for art and law to get advertising[03:10 - 14:47] The Future of Profit is PurposeSimon's first steps into the advertising space Falling in love with how brands can tell stories Going off to London to land a job Getting recruited How Simon stepped out and went his own way Unhappy and unfulfilled but no idea why Simon's encounter getting attacked professionally and emotionallyInspired to influence business to make a greater difference How the future of profit is purpose Define and position your brand Culture building Impact storytellingWhy Simon runs a consultancy, not an ad agency Leading with ‘we' - how it looks practically Ask if what you are doing or using is responsibleLook at your diversity and inclusion Questions about why you exist as a company1. What is your enemy? 2. What are you the only of? 3. When you're at your best, what are you doing?  Co-create your impact with customers and employeesA word from our sponsor[14:48- 21:17] Creating Culture and Buy-InHow to get people to buy-in to the vision It all starts with leadership Do your research, audit yourself, do a cost-benefit analysisThe importance of recognizing individuality within your organizationWho you know or what you know? What you know from life experience Self fulfillment is important above affirmation from others The importance of being relational and doing good[21:18 - 28:39] Closing Segment The RaNDoM RoUnDHow to connect with Simon - links belowFinal words  Tweetable Quotes: “What if we took the power of storytelling across to business to help it do less bad and more good.” - Simon Mainwaring“Define your purpose and then with your employees and your customers co-create the impact in the world that you want that is an expression of that purpose.” - Simon Mainwaring “If you approach things with gratitude you'll never feel like you're missing out.” - Simon MainwaringResources Mentioned: Lead with WeWe First Branding Want to connect with Simon? You can follow him on LinkedIn, Twitter and Instagram. Discover a radical new vision for business and our future at https://www.leadwithwe.com/. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that's setting up REAL relationships that add value and create investments.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a Featured Expert and Jury member for the Sustainable Development Goals at the Cannes International Festival of Creativity; host of "Brands With Purpose" series with the Harvard Business School Association of Boston; member of the Steering [...]

Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a Featured Expert and Jury member for the Sustainable Development Goals at the Cannes International Festival of Creativity; host of "Brands With Purpose" series with the Harvard Business School Association of Boston; member of the Steering […] The post Simon Mainwaring With We First appeared first on Business RadioX ®.

Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a Featured Expert and Jury member for the Sustainable Development Goals at the Cannes International Festival of Creativity; host of "Brands With Purpose" series with the Harvard Business School Association of Boston; member of the Steering […] The post Simon Mainwaring With We First appeared first on Business RadioX ®.

Welcome to Strategy Skills episode 188, an episode with a sought after international speaker and leader, Simon Mainwaring. Get Simon's new book here: https://amzn.to/3wxrEZX Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts in London. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the US for 2018 and We First was a B Corps ‘Best for The World' Honoree in 2019. He is a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021 and a Jury Member of PRWeek's ‘Purpose Awards' in 2020. Simon's first book, We First was named as Best Marketing Book of the Year by strategy+business, was a New York Times, Wall Street Journal, and Amazon bestseller. Simon was a Real Leaders Top 50 Keynote Speakers in the World in 2020, and he has been featured on the cover of the National Speaker's Magazine (U.S.). Prior to starting We First, Simon spent 15 years as a writer, Creative Director and Worldwide Creative Director at the world's top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Toyota, and Motorola, receiving over 60 awards at major advertising festivals including the Cannes Advertising Festival, the One Show, the British Design & Art Direction Awards. In this episode, Simon talked about the future of business, how leadership is changing and what leaders need to do today to make a difference and be part of a better future. For leaders and individuals who wants to raise their awareness of the challenges we face today, and how we solve it, this is for you. Lead with We: The Business Revolution That Will Save Our Future. Simon Mainwaring: https://amzn.to/3wxrEZX Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).

Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He's a Featured Expert and Jury member for the Sustainable Development Goals at the Cannes International Festival of Creativity; host of "Brands With Purpose" series with the Harvard Business School Association of Boston; member of the Steering […]

I've followed today's guest for years. Not in a scary, stalker-ish way...I just have a lot of respect for the guy, so much so that I quoted him in my first book, Going Social, eight years ago. Simon Mannering is the Founder and CEO of We First, a strategic consultancy that turns companies into movements by empowering their brands to lead with a purpose larger than themselves. He's also the author of LEAD WITH WE: The Business Revolution That Will Save Our Future, which came out yesterday! Lead With We shows how all of us—from the CEOs of the biggest corporations to exciting entrepreneurs to the everyday consumer—can make more environmentally friendly, purpose-driven, and positively impactful choices in service of everyone's future. I talk to Simon about how consumers can help businesses more accountable to make better decisions, specific ways companies can not only do less harm but more good, and why sustainability is at such a critical juncture right now. I think you'll learn a lot from Simon in this episode.As always, we welcome your feedback. Please make sure to subscribe, rate, and review on Apple Podcasts, Spotify, Stitcher, and Google Play - and make sure to follow us on Facebook and LinkedIn!

Looking for more than audio? Watch below on Youtube. WATCH PODCAST HERE: Joining us first for the spookiest show of the year is Britney Cole! Britney is a Vice President of Solution Architecture and Innovation at The Ken Blanchard Companies, and Co-Founder of Bolster Leadership. Bolster Leadership is a company that develops strategies to promote learning organizations, where cultures can form where everyone sees themselves as a leader with the capabilities to succeed in a volatile, uncertain, complex, and/or ambiguous environment. Britney joined us to talk about the work-life balance and how to have better days at work. This can include talking to your team about any problems they have at home, promoting time management skills, and how to keep challenged and happy at work without facing the rigors of burning yourself out. Time with the family and friends where work doesn't happen because your phone is off can be a very good thing!  In the second half, Simon Mainwaring has some very interesting insights to share about how to form the purpose of an organization. Simon is the Founder and CEO of We First, a company specializing in consulting to accelerate growth and impact for purpose-driven brands. He's also a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, Fellow of the Royal Society of Arts, and author of "Lead With We: The Business Revolution That Will Save Our Future". Simon shares some thoughts about purpose in business; the purpose of a business should be the base of everything they do, and should be critical to any decision the company makes at all levels. There's room for people not at the top, if given a chance, to build consensus internally and help the business under their own initiative, with ideas that might not occur to others.

In this episode I speak with return guest, Simon Mainwaring, CEO of We First and author of the new book. "Lead with We," whose wakeup call was seeing how companies were paying lip service to having a stakeholder company that wouldn't happen until leaders stepped up and would lead with we. https://www.leadwithwe.com

How Businesses Can Lean into Their Purpose Shep Hyken interviews Simon Mainwaring, founder & CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He is the author of Lead with We: The Business Revolution That Will Save Our Future. They discuss why companies should take part in creating solutions to the significant issues that the world is facing today.  Top Takeaways:   Customers and employees know that customer experience is more than enjoying your product and feeling like they are valued in the way that they are taken care of. It is also in how they feel about your company and what you are doing in the world. Is your company part of the problem or part of the solution? We are facing social, economic, and environmental issues. For the past two years, we have been going through a global health crisis. Your customers and employees are looking at you. They want to see where you stand on these issues and if it aligns with theirs. Why should you care? And, what's in it for your business? The short answer is that people want to buy from, invest in, and work for companies that are doing good. There's a new expectation, not just from customers, but also for employees. How you treat your employees, how they can relate, identify, and invest themselves in your purpose will determine your ability to attract the talent you need and to get the most out of them, even during difficult times. The more you lean into your purpose and share it with your employees, the more engaged they'll be. As a result, you'll retain them longer, they will be more productive, and they'll be more effective advocates for your brand. Quote:   "Employees are the most effective advocates for your brand, your products, and how you're showing up in the world."   About:   Simon Mainwaring is founder & CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He is the author of Lead with We: The Business Revolution That Will Save Our Future and the host of the Lead With We podcast. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Simon Mainwaring, Founder & CEO of We First, talks about how we can be more sustainable and cooperative as a society and his thoughts on the climate conference, COP 26. See acast.com/privacy for privacy and opt-out information.

My new book, Lead With We, is officially out in stores and online, so in this episode we're turning the tables and I'm in the hot seat for a change. In this episode Goal 17 CEO Greg Mollner, who has been our partner on this podcast from the beginning, interviews me about how my personal and professional journey led me to rethink business as usual and create the new business paradigm I lay out in the book to better serve humanity and the planet. Greg and I chatted about the collaborative strategies that every business leader can and should adopt to help solve today's escalating challenges and unlock extraordinary growth. Simon Mainwaring Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work' column in Forbes and host of the podcast, Lead With We. Greg Mollner Greg Mollner is a veteran entrepreneur, business, and organizational leader with a diverse background in investment banking, media, and the Arts in for-profit and nonprofit sectors. In 2019, Greg and his wife Allison founded Goal 17 Media and Goal 17 Foundation. Goal 17 is a media and finance company driving greater awareness of and financing for purpose-led companies. The Foundation is dedicated to helping nonprofits committed to improving economic opportunity and equality, climate change, and mental health. In 2001 Greg founded the boutique investment banking firm Vinton Street Partners, Inc., raising over $400M of private debt and equity early-stage and established purpose-led companies. From 1998-2001, Greg served as COO for ShadowCatcher entertainment. ShadowCatcher's film Smoke Signals won the Filmmakers Trophy at the 1998 Sundance Film Festival. In 2002 Greg led the restructuring of the nonprofit Seattle Theatre Group (STG) that resulted in investors gifting their ownership of the theatre to STG. As CEO, he led the creation of STG's Racial Equity program. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV. Resources Visit leadwithwe.com to learn more about Simon's new book. You can also search for “Lead With We” on Amazon, Google Books or Barnes & Noble.  Connect with Simon on LinkedIn Learn more about Goal 17 Media at Goal17Media.com Connect with Greg on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com

This week the UK hosts the UN Climate Change Conference (COP26) in Glasgow. The Honourable Steven Guilbeault, Canada's Environment and Climate Change Minister, joins us to discuss the critical importance of uniting world leaders to commit to urgent global climate action, including Canada's commitment to reducing carbon emissions and creating sustainable,  energy efficient changes to protect our planet. Plus, we discover that the future of farming will include localized and indoor solutions with Dave Dinesen, CEO of CubicFarms. Also, we talk to Simon Mainwaring, Founder and CEO of We First and the author of the new book LEAD WITH ME: The Business Revolution That Will Save Our Future, about his blueprint for business. In Socially Speaking, we chat about "super apps," including what they are, and why they are needed.   Find out more information from our guests here: The Honourable Steven Guilbeault: Government of Canada Dave Dinesen: cubicfarms.com cubicfarms.com: wefirstbranding.com You can also find both AmberMac and Michael B on Twitter.

Dr. Mark Goulston has had a fascinating career as a psychiatrist, from helping those contemplating suicide to assisting the FBI with hostage negotiation, and now coaching the world's top executives at companies like IBM and Goldman Sachs to become better leaders through his company Michaelangelo Mindset. Oh, and did I mention he's written nine books? In this episode I spoke with Mark about the type of leader the world needs now and in the future and some of the techniques he uses to draw out leadership qualities like humility and empathy. We also chatted about how business leaders can persevere through the relentless challenges of the pandemic by taking care of their own mental health and the power of women's leadership. Dr. Mark Goulston Dr. Mark Goulston is a business psychiatrist, former UCLA professor of psychiatry, FBI and police hostage negotiation trainer and co-founder of Michelangelo Mindset which companies, founders, entrepreneurs and CEO's hire when they want to think outside their box, see clearly into their future, visualize what success for their companies and themselves looks like and then help them free it just as Michelangelo "saw the angel in the marble and carved until he set it free." He is the author or co-author of nine books with his book, "Just Listen," being translated into 28 languages and becoming the top book on listening in the world. He is also a Marshall Goldsmith 100 Coaches coach and the inventor of Michelangelo Leadership. He also hosts the highly rated podcast, My Wakeup Call. Simon Mainwaring Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and his upcoming book, Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work' column in Forbes and host of the podcast, Lead With We.   This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.   Resources Learn more about Mark's work at michelangelomindset.com Connect with Mark on LinkedIn: linkedin.com/in/markgoulston Listen to Mark's podcast, My Wakeup Call, here: https://apple.co/3EqfcOK For case studies and other free resources about purposeful business, go to WeFirstBranding.com Simon's new book, Lead With We, comes out Nov. 9th and is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!

Stacey Pool became Chief Marketing Officer at the fast casual restaurant chain Noodles & Co. just before the pandemic started. In this episode Stacey shares how she's leading this purposeful company through these unprecedented times. We talked openly about how COVID has taught us to be vulnerable as leaders, the balancing act of looking out for the wellbeing of our employees while still providing opportunities for professional growth, and using transparency and innovation to stay ahead of rising consumer expectations around the environment in an industry that's been hit hard by supply chain constraints. Stacey Pool Stacey Pool has served as our Chief Marketing Officer since January 2020. Prior to joining Noodles, Stacey held a variety of leadership roles at Vail Resorts, Inc., including Senior Vice President of Season Pass Marketing, Chief of Staff to the CEO, and Vice President of Digital Experience. During her time at Vail Resorts, she was responsible for Epic Pass brand marketing and delivering and executing the Vail Resorts digital experience. With over twenty years of experience in consumer marketing across multiple industries, Stacey has a strong track record of utilizing guest insights to deliver strong business results. Before joining Vail Resorts, Stacey was at Nike, Inc., where she defined the vision and strategy for the NIKEiD.com digital experience. Prior to Nike, she worked in consulting at Accenture, where she supported both Verizon Wireless and Qwest Communications. Stacey holds a Bachelor of Science in Business Administration from the University of Arizona.   Simon Mainwaring  Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and his upcoming book, Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work' column in Forbes and host of the podcast, Lead With We.   This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.   Resources Learn more about Noodles & Co. at noodles.com Connect with Stacey on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com Simon's new book, Lead With We, comes out Nov. 9th and is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!

Bragg Live Foods has been in the natural foods space for over a century. Now the family-owned original health food company is a movement for healthier and happier lives with CEO Linda Boardman at the helm. In this episode Linda and I spoke about how she's leading the company at such a pivotal time in its history, especially given the explosion of clean food and her personal passion for health and wellness. Hear our deep dive conversation into how she's capitalizing on today's consumer trends and carrying forward the company values to drive a new era of growth. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.  Linda Boardman  Linda Boardman is the Chief Executive Officer of Bragg Live Food Products, LLC. Previously, she was president of Branch Brook Holdings, an investment partnership between Swander Pace Capital, Jefferson Capital Partners and United Natural Foods, Inc. that invests in natural and specialty products companies. Linda currently serves on the board of directors of Branch Brook's portfolio companies, Oregon Ice Cream (Alden's Organic) and Reliance Vitamin Company (PlantFusion). Previously, she was a board director of Kicking Horse Coffee Company, and was board president of Frontier Natural Product Cooperative (Simply Organic and Aura Cacia). Prior to joining Branch Brook, Linda was president of Applegate Farms, the leading brand of natural and organic deli meats. She also held senior roles with Whole Foods Market, including leading the company's private label group. Linda started her career in the food industry at Ocean Spray Cranberries, where she worked in brand management. Linda holds an AB degree from Harvard College.   Simon Mainwaring  Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and his upcoming book, Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work' column in Forbes and host of the podcast, Lead With We.   Resources  Learn more about Bragg Live Foods at bragg.com Connect with Linda on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com Simon's new book, Lead With We, comes out Nov. 9th and is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!

Dan Widmaier is a bioengineer who's taking on the fashion and beauty industries. As the Co-Founder and CEO of Bolt Threads, he's ushering in a new era of regenerative lab grown materials that can help us reverse course when it comes to the health of our planet. In this episode Dan and I talked about the science behind Bolt Threads' patented materials, and how they're being adopted by big brands like Stella McCartney and Adidas. In what was a fascinating conversation, I heard about his growth strategy, how industry disruption can be used to create social and environmental impact, and why companies that don't adopt regenerative practices could face existential problems. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV. Dan Widmaier Dan has carefully tended Bolt's growth since 2009, using his passion and expertise to lead the company through technology development, expansion, and financing. He earned his Ph.D. in Chemistry and Chemical Biology from UC San Francisco, where his graduate research involved designing genetic circuits to control microbial organelles. Dan has grown Bolt Threads from an incubator start-up to a biomaterials platform company with 75 employees. He has led Bolt Threads through multiple fundraising rounds, created lasting partnerships with iconic global brands like Stella McCartney, and launched commercially available materials including MyloTM – a mycelium-based leather alternative - with a select group of partners including adidas, Kering, lululemon, and Stella McCartney. Simon Mainwaring Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and his upcoming book, Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work' column in Forbes and host of the podcast, Lead With We. Resources Learn more about Bolt Threads at boltthreads.com Connect with Dan on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com Simon's new book, Lead With We, comes out Nov. 9th and is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!

As we witness the acute effects of climate change and economic inequality, business needs radical reshaping. Andrew Winston has advised countless companies on how to create positive impact, and in his new book, Net Positive: How Courageous Companies Thrive by Giving More Than They Take, he charts a way forward for the future. In this episode Andrew and I talk about what it means to be net positive, how he co-authored his book with former Unilever CEO Paul Polman who shared his experience at the helm at one of the world's largest companies, and why net positive is the only path forward for business and humanity. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV. Andrew Winston Andrew has been working at the intersection of business and the planet and society for 20 years. In addition to his newest book, Net Positive: How Courageous Companies Thrive by Giving More Than They Take, he is also the author of bestsellers The Big Pivot and Green to Gold, as well as hundreds of articles for the Harvard Business Review, MIT Sloan Management Review, and other outlets. His perspective on business is rooted in my early career, with experience in consulting (BCG), media (Time Inc., Viacom), and dot-coms, and he has worked on Sustainability Advisory Boards and directly with multinationals such as HP, Ingersoll Rand, J&J, Kimberly-Clark, Marriott, PepsiCo, PwC, and Unilever. He also speaks to audiences around the world, offering an optimistic view, grounded in heard realities, on how to create value by making the world a better place. Simon Mainwaring Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and his upcoming book, Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work' column in Forbes and host of the podcast, Lead With We. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV.  Resources Learn more about Andrew Winston Connect with Andrew on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com Simon's new book, Lead With We, is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!  

It's hard to overstate Paul Hawken's contribution to transforming the relationship between humanity, business and the natural world. His books and leadership have built the foundation and laid out the roadmap for how we work together to address the climate crisis. It was a privilege to speak with him about his new book: Regeneration: Ending the Climate Crisis in One Generation. In this episode of Lead With We, Paul and I talk about what “regeneration” means, the actions business and humanity must take to end the climate crisis in one generation, and where we stand as a business community when it comes to authentically embracing the practices that will regenerate and nurture life on earth.  Paul Hawken Paul Hawken starts ecological businesses, writes about nature and commerce, and consults with heads of state and CEOs on climatic, economic and ecological regeneration. He has appeared on numerous media including the Today Show, Talk of the Nation, Bill Maher, CBS This Morning, Charlie Rose, and others, and his work has been profiled or featured in hundreds of articles including the Wall Street Journal, New York Times, Newsweek, Washington Post, Forbes, and Business Week. He has written nine books including five national and New York Times bestsellers: Growing a Business, The Next Economy, The Ecology of Commerce, Blessed Unrest and Drawdown. He is published in 30 languages and his books are available in over 80 countries having sold more than two million copies. His last book, Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming debuted on April 18, 2017 as a New York Times bestseller and is currently in seventeen other languages. He is the founder of Project Drawdown, which worked with over two hundred scholars, students, scientists, researchers, and activists to map, measure, and model the one hundred most substantive solutions that can cumulatively reverse global warming. He is the founder of Regeneration.org and his new book, Regeneration: Ending the Climate Crisis in One Generation, is published by Penguin Random House launching September 21st, 2021. Simon Mainwaring: Simon Mainwaring is a brand futurist, keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and his upcoming book, Lead With We: The Business Revolution That Will Save Our Future; as the Founder and CEO of We First, an award-winning strategic consultancy that works with purpose-led companies to build their brand strategy, company culture, and impact storytelling; and as the author of the influential ‘Purpose At Work' column in Forbes and host of the podcast, Lead With We. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV. Resources Learn more about Paul's work at regeneration.org Connect with Paul on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com Simon's new book, Lead With We, is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!

Simon Mainwaring is the bestselling author of We First and Lead With We: The Business Revolution That Will Save Our Future, which comes out in November. He is the founder & CEO of We First, Inc. and he was a finalist for Global Australian of the Year in 2015. Simon's first book came about after the global economic meltdown when he heard a speech from Bill Gates from the World Economic Forum. Bill Gates talked about how the private sector needed to play a bigger role in social change and that really hit home with Simon. He wrote his first book, We First: How Brands and Consumers Use Social Media to Build a Better World, to help companies rethink their strategies and practice capitalism in a way that produces profit but also benefits the planet and communities around the world. What is the future of work As Simon shares, prior to covid we had defined separation between work and life, but since the pandemic that line has dissolved. Work has infused our life and life has infused our work. We are now seeing people bring more of their whole selves to work. We have Zoom calls and we see people's children, pets, and house decor. Simon believes that as we go forward we will see even more blending between work and personal life so they are more seamless. Even though work-life balance has been a phrase used in the past, Simon believes there is no work-life balance, the balance has to be within yourself. You have to know what works for you and what gives you balance. Do you work better at night or in the morning? Do you work better in a coffee shop or in an office setting? “I think, you know, that balance is something that we all need to strive for in a sort of the inner state level. And once you do that, I think, you can show up meaningfully, when you're just hanging out and being social, and also you can really contribute on the work front. So I think the focus of the balance has to be within you, rather than sort of this false separation between work and life.” Simon has also learned from working in countries around the world. He says he has learned to work more lightly and not suspend his happiness until he reaches a certain level. “I used to be so anxious, and you're striving to get ahead and you think you can't be happy or successful until you've done X, Y, and Z. And I think it's a much smarter strategy just to realize that you're gonna put that effort in, but not suspend your happiness until you get there to just travel more lightly, take things a little less seriously. And, you know, have a little bit more fun on the way because I can't even remember things that I was worried about three or four years ago.” Trends Simon is paying attention to The world of work is changing a lot and there are a few trends that Simon is watching and paying attention to. The first one is the heightened and growing awareness of all of the challenges we are facing these days. You can't look at your phone, or your social media, or a newspaper without seeing what's happening around the world--floods, fires, species lost, political unrest, etc.... “I think we're all going through really tough times-- anxiety, stress, pressure, family, professional, whatever. And I think one of the challenges of COVID is I don't think any of us had carved out the time or the pressure hasn't stopped for us to actually process what's happening. And so we're carrying it forward into our work lives.” People are exhausted, burned out, anxious. One of the best ways that Simon has found to deal with this is to get out into nature. Go for a walk or a swim. Connect with something outside of a screen. Take time away from the news or do a full digital detox. Another trend that he is paying attention to is a positive one. We have seen stakeholders showing up for change more than in the past. Suppliers, CEOs, employees, and customers are all calling for a different way of doing business in a way that makes the world a better place. Everyone has a place at the table, which is different from what it was before. And the third trend he is watching is the connection between companies who make a great impact on the world around them and the profits they make. “These new market forces where, you know, the more a CEO or a company or its culture or its products, or its impact does good, the more people are buying its products, the more investors are putting money behind that company, the more they're getting listed on the stock exchange. And the nature of business itself is changing. And I'm actually very optimistic about that.” Three ways in which leadership is changing Leadership is changing in a massive way and Simon says there are three main ways that he is seeing it change. Leaders are allowed to be more human now--Over this past year and a half we have all gone through tough times, we are all just doing the best we can, including leaders. Leaders are now able to be completely human--open, honest, and real. We have much more inclusive cultures--The traditional hierarchy is disappearing and we are moving away from command and control. We also have more focus on justice, equity, diversity, and inclusion. Leadership is much more collaborative--Leaders and companies are working together to tackle the big problems of the world. Our problems are bigger than one leader or one company can solve on their own. Why Simon is doing a digital detox and the impact it's had on his life This past year and a half has been difficult for everyone. Not only have we had to be worried about the pandemic but we've been separated from loved ones, we haven't had holidays or celebrations, we haven't been able to have a social life. And so going through these tough times is hard enough without having to read the news and scroll through negative social media posts. Simon found that stepping away from news and social media, spending more time outside, spending more time with family, and focusing on his health made a positive impact on his mood and his outlook on life. “I think the digital detox is all really about protecting yourself against the assault of all the negative things out there, reminding yourself what's really important and good for your health and well being. And then committing to a course of action that will allow you not just to feel okay today, but sustain it over the long term because we're 18 months into this now, and who knows how long this is going to go on for. So it's been what's been working.” ------------ This episode is sponsored by my friends over at Perceptyx Perceptyx helps enterprises get a clear picture of their employee experience with a continuous listening and people analytics platform aligned to key business goals. With the industry's largest portfolio of survey types – including engagement, DE&I, lifecycle, 360 feedback, pulse, and more – now you can see not only what's going on today, but how to move forward tomorrow with insights and prescriptive actions for every level of the organization. Given our unique blend of technology, domain expertise, and ‘above and beyond' customer service, only Perceptyx makes all this possible. It's why 30% of the Fortune 100 already rely on Perceptyx and why 95% of the organizations stay with us year after year. Learn more or request a personal demo today at www.perceptyx.com  ---------- Now more than ever we need to take a step back to define what it means to be a leader and what great leadership looks like. But this isn't easy to do. In fact, many business leaders struggle with this. You cannot become and build what you don't define. In the PDF you will get a framework you can follow and also see how some of the world's top CEOs define leadership. Click here to get the PDF. Get the latest insights on the Future of Work, Leadership and employee experience through my daily newsletter at futureofworknewsletter.com  Let's connect on social!Linkedin: http://www.linkedin.com/in/jacobmorgan8 Instagram: https://instagram.com/jacobmorgan8 Twitter: http://www.twitter.com/jacobm Facebook: https://www.facebook.com/FuturistJacob

Deanna Bratter heads up sustainability at the world's largest public benefit corporation: Danone North America. It's a $6 billion food and beverage company with a massive portfolio of well-known brands. It was so refreshing to get Deanna's perspective on finding the intersections between purpose and profit when advocating for change within a behemoth organization like Danone. We also spoke about the responsibility of not only being a B Corp but also a Benefit Corporation and how that has helped Danone set benchmarks for progress across all parts of their business, and how COVID spurred optimism amongst sustainability practitioners. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV. Resources: Learn more about Danone's "One Planet. One Health" Vision Connect with Deanna on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com Simon's new book, Lead With We, is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out! Deanna Bratter: Deanna Bratter is the Head of Sustainable Development for Danone North America, where she drives strategy and programs to support the interconnectivity between the health of people and the planet. Recently, Deanna led the company's B Corp Certification, completing it in just one year, two years ahead of its publicly announced 2020 goal. Deanna previously led Corporate Sustainability at WhiteWave Foods where she developed the company's Values in Action employee engagement program and led the journey to 100% certified sustainable palm oil and cocoa powder, before WhiteWave was acquired by Danone.  In addition to completing Six Sigma Management and GRI training, Deanna holds dual bachelor degrees from the University of South Florida and certifications from the University of Denver in Sustainability Leadership and Implementation and Harvard Business School in Sustainability and Corporate Performance. Simon Mainwaring:  Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.

Rachel Lincoln loved fashion, but she didn't love how she saw the industry treating workers and the planet. So she joined a small California-based activewear brand prAna and worked her way to Director of Sustainability where she is now transforming the entire industry through the Responsible Packaging Movement (RPM). RPM is a coalition of pre-competitive brands who share knowledge and practices that reduce packaging waste and promote the use of sustainable materials and a powerful example of leading with we. In this episode Rachel and I chat about this unique collaboration in the sustainability space, the evolution of sustainability in consumer products, and how she, her team, and the 80+ brands who are a part of RPM are making a substantive effort to save the planet.  Rachel Lincoln: Rachel K. Lincoln is a sustainability business strategist, connecting product, process,and sustainability within apparel brands. Over the last 11 years at prAna Living, a Southern California apparel brand rooted in sustainability, she has driven the implementation of bluesign® certified products, helped to launch Fair Trade™ Certified products,and been an instrumental contributor to the company's double-digit growth year over year. She is driven by closing the loop on circularity within the apparel industry, creating humanity in manufacturing, and the promotion of a work/life balance. Rachel serves as a connector between sustainability and a product creation team of designers, developers, tech, and sourcing specialists. Born and raised in California and a graduate of FIDM, she is currently raising two young girls to be strong, independent thought leaders. Simon Mainwaring:  Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV. Resources: Learn more about prAna's Responsible Packaging Movement Connect with Rachel on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com Simon's new book, Lead With We, is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!

Learn more about Simon Mainwaring Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.   Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, NAB, Promaxbda, Conscious Capitalism, Necker Island with Sir Richard Branson, Aspen Institute, Sustainable Brands, SOCAP, 3BL, Social Good Summit, National Speakers Association, 1440 Multiversity, National Press Club, Harvard, USC, UCLA and the United Nations Foundation. He has delivered keynotes at Google, Coca-Cola, General Motors, VF, Samsung, VSP Global, Toyota, SAP, Gucci, JP Morgan Chase, Timberland, VW Group, the NHL, and Patagonia. He has presented at the Harvard Business School Association, UCLA, USC, University of Oregon and University of Chicago.    Simon shares his own journey in finding purpose and how job seekers can do the same. He shares his insight on company culture and how to navigate what companies say vs. what they do. Interview training and insight straight from an Executive Recruiter & HR Professional - candidateclub.com plus resume templates, resume building course, and more! Follow The Job Interview Experience on: INSTAGRAM FACEBOOK YOUTUBE

Making a difference matters! Join me with my guest and good friend Simon Mainwaring, CEO of We First, Inc., the creative consultancy that strategizes, integrates and activates the growth, productivity and impact of the world's most successful brands. As a global keynote speaker, New York Times bestselling author, and highly-awarded brand futurist, Simon works with leading CEO's, CMOs, and entrepreneurs to define their business strategy, company culture, and brand communications. His clients include Fortune 500 companies and leading purpose brands and he's been featured in the BBC World News, The Guardian, Advertising Age, Inc., and Fast Company. Simon previously worked at top creative advertising agencies in Australia, Europe and North America, and now travels the globe delivering speeches, leading workshops, and consulting with clients to unlock their full potential. Learn more about your ad choices. Visit megaphone.fm/adchoices

Simon Mainwaring is a best-selling author and CEO of We First, a strategic consultancy committed to business as a force for good. We have him on the podcast every single month to help mold your we first mentality to influence others. Apply for the Impact Awards here: https://real-leaders.com/impact-awards-application

As CEO at Urban Remedy, Paul Coletta is pushing back against our industrialized food system by trying to cracking the code to bring ultra fresh, clean, and convenient food to consumers at scale.  In this episode of Lead With We, Paul and I chatted about their “progress not perfect” approach, taking an omnichannel approach to brand building, nurturing culture, reimagining change with innovative partnerships such as healthcare and hospitals. Hear his vision for how technology could help reduce food waste and make fresh, clean food more accessible. It's a story of high risk with even higher reward that you'll want to hear more about. Paul Coletta: Paul Coletta is Chief Executive Officer at Urban Remedy, a plant-centric organic food company that seeks to reimagine our industrialized food system and give consumers easy access to ultra-fresh and clean prepared meals. Paul's background in the food and beverage industry includes serving as the Chief Marketing Officer for Jamba Juice, Pinkberry, and POM Wonderful. Earlier in his career, he held leadership roles with The Walt Disney Company, Viacom and Hewlett-Packard. Paul is on the Board of Directors for Equator Coffee. He is an advisory board member at UC Davis where he is currently working with students, faculty and industry partners to reduce food waste. Simon Mainwaring: Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts, and Spotify. You can also watch episodes on YouTube at WeFirstTV. Resources: Learn more about Urban Remedy Connect with Paul on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com Simon's new book, Lead With We, is now available for pre-order on Amazon, Google Books and Barnes & Noble. Check it out!

Simon Mainwaring is a best-selling author and CEO of We First, a strategic consultancy committed to business as a force for good. We have him on the podcast every single month to help mold your we first mentality to influence others Watch on Crowdcast: https://www.crowdcast.io/e/simon/9?utm_campaign=anchor Listen to more episodes: https://www.crowdcast.io/realleaderspodcast Rate & Review the show!

Have you heard of the gut microbiome? There’s been a lot of buzz about scientific research about how the bacteria in our gut influences our overall health. And in this episode of Lead With We, I talk with first-time entrepreneur Marc Washington about how he launched a consumer nutrition brand called Muniq that uses gut health science to help people who struggle with health issues to take back control. We discuss the personal tragedy that led Marc down this path, his ambitious decision to launch the brand during a pandemic, and whether business is truly meeting the call to be more inclusive. Marc Washington Marc Washington is a seasoned executive & entrepreneur with deep experience in consumer businesses, with emphasis on health, wellness, nutrition, and fitness. He has extensive experience successfully scaling entrepreneurial businesses and advising startups and VC/PE firms. Mr. Washington is Founder & CEO of Uplifting Results Labs (UR Labs), a consumer health and food tech company transforming human health with accessible products that work through the gut microbiome. The first product line for the company’s consumer brand, Muniq, is a nutritional shake with a proprietary prebiotic blend that strengthens gut health and naturally improves blood sugar levels. Muniq empowers those looking to regain control of their health and lives from underlying health conditions, through accessible products that people love. Mr. Washington previously served as CEO of Irwin Naturals, a privately held $100 million nutrition & supplement company with products sold in over 90,000 retail locations. At Irwin, he developed & led a strategy to launch an extensive portfolio of CBD-based health products across categories including supplements, food & beverage, skincare, and pet nutrition. Previously Mr. Washington served as President/COO of Beachbody, a $1B nutrition & fitness company with products including Shakeology, P90X and Beachbody-on-Demand digital fitness platform. He led Beachbody through explosive growth doubling overall company revenue during his tenure. Prior to Beachbody, Mr. Washington worked for 9 years at The Wonderful Co., a privately held $4B healthy food & beverage business whose portfolio includes FIJI Water, POM Wonderful, Teleflora, and Wonderful Almonds & Pistachios. He served in a variety of roles at The Wonderful Co. including corporate CFO, divisional Head of Sales and CFO for Teleflora, VP Corporate Partnerships, and Director of Strategy & Operations for FIJI Water. Previously, Mr. Washington worked at McKinsey & Co. where he led strategic & operational consulting projects across industries in the U.S. & abroad. Mr. Washington holds an MBA from Harvard Business School and is a magna cum laude graduate of Princeton University. He played varsity football at Princeton, where he was the school’s 1st four-year letter winner, served as Co-Captain during his senior year, and was an Academic All-America honoree. He resides in Los Angeles with his wife & 3 children. Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.   This episode of Lead With We was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.   Resources Connect with Marc on LinkedIn Learn more about Muniq For case studies and other free resources about purposeful business, go to WeFirstBranding.com

Andrei Cherny has had a fascinating career. He worked with Al Gore in the early days of raising awareness about climate change and helped start the Consumer Protection Bureau with Sen. Elizabeth Warren. Now, he’s taking on the exact same issues through his company, Aspiration. It’s a pay-what-you-want financial services model that allows customers to divest from things like gun manufacturing and fossil fuels. In this episode of Lead With We, Andrei chats with me about what led him down this path, some of the lessons learned, and how the role of money is changing.  Andrei Cherny Andrei Cherny is Co-Founder and CEO of Aspiration, a financial partner that puts its customers, their conscience, and the planet first.  Andrei has worked for nearly twenty years to make the financial system more open and fair. He has been an advisor to Fortune 100 companies including some of America’s largest financial institutions, a senior fellow at Harvard's John F. Kennedy School of Government and at the Center for American Progress, a Navy reserve officer, and a financial fraud prosecutor. A former White House aide, President Clinton called Andrei a “critical part of the team” which brought about the economic successes of the 1990s. As the co-founder and president of Democracy journal, Andrei helped launch the fight for what became the Consumer Financial Protection Bureau. His 2000 book, “The Next Deal,” outlined how technology was transforming the expectations of consumers and citizens. He is also author of the bestselling, “The Candy Bombers” about the occupation of Germany and the beginning of the Cold War. He graduated from Harvard University and from the University of California Berkeley law school. Simon Mainwaring  Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of Lead With We was produced and edited by Goal17 Media and is available on Apple Podcasts, Google Podcasts or Spotify. Resources Connect with Andrei on LinkedIn Learn more about Aspiration For case studies and other free resources about purposeful business, go to WeFirstBranding.com

The B Corp movement was started by a group of conscious entrepreneurs in the early 2000’s who believed business should be about more than maximizing profits. Today, there are over 3,500 B Corps across the world. In this episode of Lead With We, I speak with Anthea Kelsick, the CEO of B Lab U.S. & Canada, which is the non-profit that certifies B Corps. We talk about the value of the certification process and accountability, how these companies collaborate on critical issues like reducing carbon emissions, and the incredible momentum around purposeful business today as we face mounting crises. Anthea Kelsick Anthea Kelsick is Co-CEO of B Lab U.S. & Canada, part of a global network of organizations responsible for stewarding 3500 companies around the world who meet the rigorous standards of the B Corp certification. She is a champion of business as a force for good, connecting companies to the tools and resources they need to operate in the interest of all of their stakeholders, and not just shareholders. She and her team then leverage the power of B Corps to inspire other business leaders, policy-makers, and the public to build an economic system that works for all people and the planet. She joined B Lab in 2018 as Global Chief Marketing Officer and led the organization's first campaign garnering international attention that called for the Business Roundtable to take action and live up to their Purpose of the Corporation statement of serving people alongside profits. Prior to B Lab, Anthea spent an 18-year career in both management consulting and heads of strategy roles in Marketing & Advertising leading engagements for some of the world's largest brands. She is a proud alumna of Stanford University with an MBA from Wharton.   Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.   This episode of Lead With We was produced and edited by Goal17Media and is available on Apple Podcasts, Google Podcasts and Spotify. Resources Connect with Anthea on LinkedIn Start your B Corp journey For case studies and other free resources about purposeful business, go to WeFirstBranding.com

Thanks for joining us for another season of Lead With We. I couldn’t think of a better guest to kick things off than my dear friend, futurist Sally Uren. Sally runs a leading sustainability non-profit called Forum For The Future that works directly with big brands and business leaders to create global change. Together we discuss the future of humanity (literally), and how we’re seeing very different trajectories play out simultaneously in real-time. And what I particularly love about this conversation is that Sally points to growing movements, such as regenerative agriculture and impact investing, as proof that we can build a positive future through our actions. Sally Uren Sally joined Forum for the Future, then a not-for-profit based solely in the UK, in 2002. Previously Deputy CEO, Sally was appointed Chief Executive in 2013. Since then, she has spearheaded Forum’s mission to create a more sustainable future by catalyzing transformational change in key global systems. Over this period, Sally has overseen Forum’s substantial growth into new markets while honing its focus on ensuring Forum makes a positive contribution to three global challenges: the climate crisis and ensuring the sustainability of our global food system and value chains. Sally oversees the delivery of Forum’s programmatic work through a team of more than 80 sustainability professionals across offices in London, Singapore, New York and Mumbai. As part of this, she works with leading global players, including businesses such as Unilever and Olam, foundations such as the Laudes Foundation, and membership organizations such as Sedex, both in one-to-one partnerships, and also as part of multi-stakeholder collaborations designed to address complex challenges in systems as diverse as food, energy, apparel and shipping. In December 2017, Sally received an OBE in the Queen’s New Year’s Honours List for services to sustainability in business. In 2019, she was ranked number one on Assent’s list of Top 100 Corporate Social Responsibility Influence Leaders.   Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.   This episode of Lead With We was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.   Simon Mainwaring Connect with Sally on LinkedIn Read Forum for the Future’s latest report: “From Systems Shock to Systems Change” For case studies and other free resources about purposeful business, go to WeFirstBranding.com

Lead With We is back for Season 2 with new episodes every Tuesday! And to kick things off, I’m sharing my thoughts on 2021 so far. Things got off to a rocky start in January, but there are many reasons to be optimistic when it comes to the future of business, the planet and society. And that’s really what this show is about. I’m also sharing a bit about the amazing guests we have lined up for you this season. Together we’ll discover how to re-engineer business to be a force for positive change in 2021 and beyond.  Simon Mainwaring  Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of Lead With We was produced and edited by Goal17 Media and is available on Apple Podcasts, Google Podcasts or Spotify. Resources Connect with Simon on LinkedIn For case studies and other free resources about purposeful business, go to WeFirstBranding.com

It’s a new year, but we continue grappling with the same big issues in 2021. For many, the events of last year made it impossible for business leaders to stand on the sidelines. But engaging with social justice issues is uncharted territory for most in the private sector. That’s why I’m re-sharing a conversation I had with Jay Curley, the Global Head of Integrated Marketing at Ben & Jerry’s. Ben & Jerry’s has been instrumental in paving the way for business to be a force for progressive change in the world. The iconic ice cream brand has taken bold stances on key social justice issues, from marriage equality to ending mass incarceration and supporting the Black Lives Matter movement. So how does a company like Ben & Jerry’s manage to keep growing and earning loyal employees and customers while speaking out on such controversial issues? In this episode of Lead With We, Jay Curley gives me an insider perspective based on his twelve years inside one of the most socially conscious and beloved brands out there. Enjoy the episode, and we’ll be back with new ones very soon! Jay Curley Jay Curley is the Global Head of Integrated Marketing for Ben & Jerry’s. Jay leads the development and execution of consumer marketing activities in the United States and global advertising and communications. These integrated programs bring Ben & Jerry’s progressive three-part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences. Jay has been on the marketing lead for Ben & Jerry’s on campaigns focused on Climate Justice, Criminal Justice Reform, and Voting Rights.   Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.   This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.   Resources Learn more about Ben & Jerry’s delicious flavors and powerful campaigns by visiting their website. Connect with Jay on LinkedIn. Check out We First Branding for case studies and other free resources related to purposeful business.

Let’s face it, 2021 is off to a bit of a rocky start. And it can be easy to get bogged down in all the uncertainty and negativity, which is why I’m revisiting a conversation I had last year with Matthew Pohlson, the Co-Founder and CEO of Omaze. Matthew inspired me because he’s a real-life example of how changing your mindset can unlock greater joy and success, especially if you’re an entrepreneur. In this episode of Lead With We, I talk with Matthew about disrupting charity, the personal reasons behind his work, and a near-death experience that transformed him and his company.  Enjoy the episode and lookout for new episodes coming soon! Matthew Pohlson Matt Pohlson is the Co-founder and CEO of Omaze, the online fundraising platform that offers people the chance to win once-in-a-lifetime experiences in support of nonprofits around the world. Omaze has raised over $120 million for charities by making it fun and easy for people to give back. Omaze’s fundraising and awareness campaigns bring together influencers, nonprofits, and donors around the world to create real, lasting impact. Matt holds an MBA from the Wharton School and a BA in economics and political science from Stanford University. Prior to launching Omaze, Matt worked as an executive producer for A Decade of Difference concert series, and at McKinsey & Company. Simon Mainwaring  Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify. Resources Learn more about Omaze Reach out to Matthew on LinkedIn Discover free resources about purposeful business at wefirstbranding.com

Lead With We is currently on break, but we’ll be back soon with all new episodes featuring some of the most inspiring purposeful business leaders out there. In the meantime, I want to highlight one of my favorite conversations from 2020, with Frank Cooper, Senior Managing Director, Global Chief Marketing Officer of BlackRock. It was fascinating to get Frank's perspective on how the world’s largest hedge fund is rethinking capitalism, like the threat climate change poses to business and how sustainability is becoming an innovation driver. Frank also gave me his take on why we should be optimistic about what we can achieve together through business in the future.  Frank Cooper Frank Cooper III, Senior Managing Director, is the Global Chief Marketing Officer of BlackRock. He is a member of the Global Executive Committee and Global Operating Committee. Frank has built his career on a unique capability: to unite business, human and cultural perspectives to make brands supremely relevant. As such, he has built a reputation as an agent of change, able to lead transformation for companies at an inflection point across multiple industries, from entertainment and consumer goods to technology and Finance. In his current role as Senior Managing Director and Global Chief Marketing Officer of global financial powerhouse BlackRock, Frank leads the company’s marketing across every region of the world combining the science of data-driven/technology-centered approaches with the art of creativity, culture and purpose.  Frank has been lauded by Fast Company Magazine as one of the “100 Most Creative People in Business”; was a four-time recipient of Billboard Magazine’s “Power 100”; and recipient of AdColor’s coveted Legend award.  Simon Mainwaring  Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify. Resources BlackRock Website: https://www.blackrock.com/ Frank Cooper’s, LinkedIn: https://www.linkedin.com/in/frank-cooper-iii-0501a66/ We First Website: https://www.wefirstbranding.com/

I think we could all use a little rest right now, so the team and I are taking a little break in preparation for the new year. We’ll have more episodes for you soon, but for now please enjoy one of my favorite conversations from 2020 with Doug Palladini, the Global Brand President of VANS. What I love about Doug’s approach to purposeful branding, is that it’s all about supporting passionate, creative communities. Doug shared with me how he and his team have sustained the company’s legacy by really listening to their customers and staying authentic. We also discussed how their approach translated into a truly unique response to COVID 19.  Doug Palladini A veteran of the action sports industry with more than 25 years of leadership across marketing, sales and product, Doug Palladini was appointed to lead Vans as its Global Brand President in July 2016. In his role, Palladini oversees the strategic direction of Vans’ more than $4 billion global business, while enabling the regional teams to develop and deliver local strategies to drive continued worldwide growth. A long-time leader within the Vans brand, Palladini has held various roles within the company. From 2004 through 2014, he served as Vans' global marketing leader. Palladini played an integral role in Vans’ transformation into a global icon of creative expression in youth culture, becoming the largest action sports footwear and apparel brand on the planet, available in more than 84 countries. Palladini has also led production of hundreds of hours of award-winning television for Fox and its networks, as well as feature films such as Pipeline Masters. He is also the executive producer of the Vans Warped Tour documentary, No Room for Rock Stars and the newly released, Los Punks: We Are All We Have. Palladini is the author of the Vans tell-all coffee table book, “Off the Wall: Stories of Sole from Vans Originals,” and wrote two new chapters to commemorate Vans’ 50th Anniversary in 2016. . Simon Mainwaring  Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify. Resources Vans Website: https://www.vans.com/ Doug Palladini’s, LinkedIn: https://www.linkedin.com/in/doug-palladini-98164914/ We First Website: https://www.wefirstbranding.com/

When you look up ‘disrupter’, I’m pretty sure Kara Goldin’s name is the first one to pop up. That’s why I’m re-sharing the conversation I had with her in 2020.  Kara is the founder and CEO of Hint, Inc., and she turned the bottled water industry upside down with her best known product, Hint water.  As she was about to welcome her fourth child, Kara’s idea to help her lead a more healthy life, along with her bold scrappy approach, led to the creation of top-selling flavored waters without artificial flavors in an incredibly crowded category. Kara also discusses her political activism around access to clean water in America and how she doesn’t let her own fear get the best of her, a core theme in her new book, Undaunted. So enjoy this episode, and we’ll be back with new ones soon.  Kara Goldin Kara Goldin is a disruptor. She is the Founder and CEO of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water. Hint, Inc., also produces the leading, award-winning, oxybenzone and paraben-free sunscreen, as well as aluminum-free deodorant. She has received numerous accolades, including being named EY Entrepreneur of the Year 2017 Northern California, one of InStyle’s 2019 Badass 50, Fast Company’s Most Creative People in Business and Fortune’s Most Powerful Women Entrepreneurs. The Huffington Post listed her as one of six disruptors in business, alongside Steve Jobs and Mark Zuckerberg. Previously, Kara was Vice President of Shopping & Ecommerce at America Online where she helped lead the growth of its shopping and ecommerce business to over a $1 billion in revenue. She is an active speaker and launched Unstoppable with Kara Goldin in 2017, a podcast where she interviews founders, entrepreneurs and disruptors across various industries. Kara’s first book, Undaunted, published by Harper Leadership, will be released in October 2020. Follow Kara on her website at karagoldin.com and on all social handles @KaraGoldin Simon Mainwaring  Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify. Resources Learn more about Hint at www.drinkhint.com and pre-order her new book, Undaunted at karagoldin.com/undaunted Connect with Kara via LinkedIn: https://www.linkedin.com/in/karagoldin/ We First Website: https://www.wefirstbranding.com/

As we come to the end of 2020, the team and I are getting some much needed rest as we gear up for 2021. We’ll be back soon with new episodes of Lead With We, but in the meantime, I hope you’ll enjoy listening to my conversation with Tim Brown, the Co-Founder and CEO of Allbirds. Allbirds quickly gained a cult following after launching a simple and sustainable sneaker in 2016. And I got the chance to learn how Tim and his team are working to reduce their carbon footprint and bringing the rest of the world along with them. From partnerships with “the competition,” to award-winning innovations and inventing a universal metric for carbon, Tim shared his many insights on how business can be a force for positive, rapid change. Tim Brown Tim is the creative mastermind behind Allbirds, focusing on all things design. His experience as a World Cup soccer player for New Zealand led him to think about things on a grand scale, driven by the desire to do things better, whether that be crafting shoes or running a business. For him, it’s not about the specific product or sport, it’s about the meaning and intention behind it. Tim holds a BS in Design from the University of Cincinnati before playing professional soccer, followed by a Master’s in Management from the London School of Economics. Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.   This episode of Lead With We was produced and edited by Goal17 Media and is available on Apple Podcasts, Google Podcasts or Spotify.   Resources Reach out to Tim on LinkedIn Learn more about All Birds For case studies and other free resources about purposeful business, go to WeFirstBranding.com

Simon Mainwaring is the Founder, CEO, and Best-selling author of We First who brings optimism into the new year. On the 6th episode of the Keep It Real Series, Mainwaring summarizes a volatile 2020, reveals his boldest predictions for 2021, and that the future is something we write every day. Watch: https://www.crowdcast.io/e/simon/6

Simon Mainwaring is the founder of We First and best-selling author of WE First: How Brands and Consumers Use Social Media To Build A Better World who helps us distinguish self-interest from selfishness. On the 5th episode of the Keep It Real Series Mainwaring argues that: -Capitalism doesn’t have to be a winners take all end game -The role social media plays in influencing self-interest -That companies who empower the next generation will create more prosperity for all Watch on Crowdcast: https://www.crowdcast.io/e/simon/5

Allbirds quickly gained a cult following after launching a simple and sustainable sneaker in 2016. In this episode of Lead With We, Allbirds CEO Tim Brown talks about how he and his team are working to reduce their carbon footprint and bringing the rest of the world along with them. From partnerships with “the competition,” to award-winning innovations and inventing a universal metric for carbon, Tim shares his many insights on how business can be a force for positive, rapid change. Tim Brown Tim is the creative mastermind behind Allbirds, focusing on all things design. His experience as a World Cup soccer player for New Zealand led him to think about things on a grand scale, driven by the desire to do things better, whether that be crafting shoes or running a business. For him, it’s not about the specific product or sport, it’s about the meaning and intention behind it. Tim holds a BS in Design from the University of Cincinnati before playing professional soccer, followed by a Master’s in Management from the London School of Economics.   Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.   This episode of Lead With We was produced and edited by Goal 17 Media and is available on Apple Podcasts, Google Podcasts or Spotify.   Resources Reach out to Tim on LinkedIn Learn more about All Birds For case studies and other free resources about purposeful business, go to WeFirstBranding.com

Founded in 1862, Mammut built its reputation amongst outdoor enthusiasts by creating the strongest mountaineering ropes out there. Now, as they look to the future, my dear friend Oliver Pabst is leading the company with a new purpose: to create a world moved by mountains. Listen to my conversation with Oliver to learn how the company is leaning on their purpose to reach a diverse set of global consumers, how they partner with other companies on sustainability, and more. Oliver Pabst Oliver Pabst (born 1966) has been managing Mammut Sports Group AG since September 2016. He is a member of the Conzzeta Executive Committee, the parent company of Mammut. Oliver also sits on various boards of directors with a focus on tech startups. After his PhD (St. Gall) he started his career in 1993 at McKinsey & Company in Zurich. From 2002 to 2005 he was Managing Partner at Boards & More Holding SA in Montreux. From 2006 he was a Member of the Board of Willy Bogner KGaA in Munich, and Managing Director of various units with strategic and operational responsibilities for international business, retail and e-commerce business, among others. Oliver grew up in a textile entrepreneurial family and has since childhood developed a keen instinct for textiles, sports and entrepreneurship. With his talents, his education and the affinity for sport of every kind, he is able to unite both work and hobby in his role at Mammut.   Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.   This episode of Lead With We was produced and edited by Goal17 Media and is available on Apple Podcasts, Google Podcasts or Spotify.   Resources Reach out to Oliver on LinkedIn Learn more about Mammut For case studies and other free resources about purposeful business, go to WeFirstBranding.com

Before becoming the Global Head of Integrated Marketing for Ben & Jerry’s, Jay Curley dreamt of working for the famous ice cream brand that has taken bold stances on key social justice issues, from marriage equality to ending mass incarceration and supporting the Black Lives Matter movement. So how does a company like Ben & Jerry’s manage to keep growing and earning loyal employees and customers while speaking out on such controversial issues? In this episode of Lead With We, Jay Curley gives me an insider perspective based on his twelve years inside one of the most socially conscious and beloved brands out there. Jay Curley Jay Curley is the Global Head of Integrated Marketing for Ben & Jerry’s. Jay leads the development and execution of consumer marketing activities in the United States and global advertising and communications. These integrated programs bring Ben & Jerry’s progressive three-part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences. Jay has been on the marketing lead for Ben & Jerry’s on campaigns focused on Climate Justice, Criminal Justice Reform, and Voting Rights.     Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications.   This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify.   Resources Learn more about Ben & Jerry’s delicious flavors and powerful campaigns by visiting their website. Connect with Jay on LinkedIn. Check out We First Branding for case studies and other free resources related to purposeful business.

Simon Mainwaring is the CEO of WE First Branding, Author of WE First, and the host of the Lead with We podcast who comes back on the Keep It Real series to help you build a movement with your brand. Topics: Marketing, Purpose-Driven culture, Self-worth. RSVP for the next episode here: https://real-leaders.com/simon-3

Profit over purpose is a false choice. According to today’s guest, you don’t have to choose – you can do both! Simon Mainwaring is the founder and CEO of We First, an agency that helps brands of all sizes find their identity. What does that mean? Simon says it’s hard for companies to know what they stand for “from inside the jar,” they need an outside perspective. He adds that one of the first things a brand needs to do is work out what it’s against, then they will know what it stands for. In this hyper-partisan climate, companies also have to realize that their brand’s opinion does matter and management needs to be comfortable with how that position plays in public.. Connect with Simon: https://simonmainwaring.com/ Become a C-Suite Network Member: https://c-suitenetwork.com/executive-membership Learn more about your ad choices. Visit megaphone.fm/adchoices

The North Face is known for its outdoor apparel, but in July 2020 the company became known for being the first major brand to speak out about against hate speech on Facebook as part of the #StopHateforProfit campaign. Join me in conversation with Global Brand President Arne Arens as he takes us inside that bold decision, and how it connects directly to the mission of The North Face brand, and how ultimately making long-lasting clothing that’s meant to be recycled makes for great business.   Arne Arens Arne Arens is Global Brand President of The North Face. In this role, Arne is responsible for driving the growth of The North Face brand globally by setting the strategy for the brand across all aspects of the business.  Arne has over 20 years of experience demonstrating strong leadership. Prior to assuming the Brand President role in 2017, Arne was Vice President/General Manager, where he was responsible for the brand’s America’s business and strategic initiatives for sales, merchandising and the direct-to-consumer business. Arne also has led The North Face brand in EMEA where he oversaw sales, marketing, merchandising, product development and direct-to-consumer activities.  Prior to joining VF, Arne worked at Nike in Europe, where he spent eight years in marketing, sales and category roles. Before Nike, he served in consulting roles across a range of industries and geographies.  Arne holds a Bachelor of Science degree in Communication Science and Business Administration from the University of Amsterdam and a Master of Business Administration degree from Northwestern University’s Kellogg School of Management. Simon Mainwaring Simon Mainwaring is a brand futurist, global keynote speaker, and bestselling author. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the Founder and CEO of We First, a strategic consultancy that works with brands to define their business strategy, company culture, and brand communications. This episode of LEAD WITH WE was produced and edited by Goal17Media.com and is available on Apple Podcasts, Google Podcasts or Spotify. Resources: Learn more about what sustainability looks like at The North Face Connect with Arne Arens on LinkedIn Become a purposeful brand by visiting the We First website.

Episode 6 of The Blank Canvas with Simon Mainwaring. Simon Mainwaring - CEO & Founder of the award-winning strategic consultancy We First based in Los Angeles, a New York Times bestselling author and was just voted one of the top 50 keynote speakers in the world by Real Leaders magazine in the US. Prior to starting We First, Simon spent 15 years as a writer and Creative Director at many of the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy - working on brands such a Nike, Coca-Cola, Toyota, Motorola - winning over 60 awards at major advertising festivals. If you’re an entrepreneur, a business owner or actually anyone who is trying to adapt to the changing business landscape and who isn’t in 2020?? Then you need to hear what Simon says. W: https://simonmainwaring.com/ LEAD WITH WE https://simonmainwaring.com/podcast/ W: https://theblankcanvaspodcast.com.au/ W: https://leerogers.com.au/ SOCIALS Insta: @theblankcanvaspodcast FB - The Blank Canvas Podcast Twitter: @blankcanvaspod THE BLANK CANVAS TEAM Produced by Lee Rogers & Rien MacDonald. Audio support by Jason Murphy/GASinc Music by Rodrigo Enrique Bustos.See omnystudio.com/listener for privacy information.

There's been a bit of a cynical backlash against purpose driven marketing. A lot of the backlash has been earned by insincere cash grabs by organizations wrapping themselves in a cause for relevance or just to have something to say. Nothing new there. The shame of it is, this is a time when there are so many worthy causes, so much tumult that people are receptive to–actually wanting–companies helping. All people want is some clarity, and skeptics are vocal. Unanswered questions become big problems when people start pulling at them. An individual working for a purpose understands why they chose to. It's not the same for companies, and that comes through in the brand communication, causing confusion to customers and observers. Purpose isn't always as pure as people wish it were, but the closer it is to pure the more effective for the brand. Replace the idea of purpose as it has been converted in our minds—cause-based marketing—with any other business initiative. If it didn't make sense for the business, if you couldn't explain it, you wouldn't do it. It's especially tempting to grab hold of a purpose today, as environmental, social, political and health causes are all increasingly visible and urgent. But the punishment for claiming a purpose to get some of its attention and failing to support the cause across your organization is serious. I had the opportunity to speak with Simon Mainwaring, who has been helping businesses make sense of their purpose for a long time. He and his strategic consultancy, We First have been developing the type of organizations that integrate purpose most effectively, and some of the challenges faced by those that don't quite get it.Find Simon at We First Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Simon Mainwaring is the founder and CEO of We First Branding, a creative consultancy committed to business as a force for good. Simon joins Paul to discuss his positive outlook regarding business, and how it should always be aimed at taking us forward in constructive ways as a society. KEY TAKEAWAYS Storytelling has always been the best way of connecting with other people. It connects us on a primal level, and is one of the only tried and tested ancient forms of connection still in use today. Social media can be put to damaging use, but we must never discount its positive effects. Using it as a force for good should be at the heart of every business strategy. All of us are an individual, but the real turning point is when individuals decide that the way we should behave and think will be driven by collective wellbeing. Now is the time for real and meaningful change as a society. We are at the brink of no return, and are in danger of seeing our way of life irrevocably damaged if we do not collectively act. BEST MOMENTS  ‘I was really struggling to figure out why I wasn’t fulfilled by what I was doing’ ’Those two words, “Wake Up”, really took on a profundity for me that I didn’t expect’ ’There’s a distinction between healthy self-interest and selfishness’ ‘COVID has made it very clear to everybody, that on a dime, the world can change'   VALUABLE RESOURCES Mastering The Game Of Life   Simon Mainwaring - https://simonmainwaring.com We First Branding - https://www.wefirstbranding.com/about/ Simon Mainwaring LinkedIn - https://www.linkedin.com/in/simonmainwaring/ ABOUT THE GUEST Simon is a Global Thought Leader, Bestselling Author, and Keynote Speaker.  He is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London. His book, ‘We First: How brands and consumers use social media to build a better world’, is a New York Times, Wall Street Journal, and Amazon bestseller.  It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade.  It has been translated into Russian, Chinese, Taiwanese and Korean. Simon also writes of the popular ‘Purpose At Work’ blog in Forbes. Simon is a sought-after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, NAB, Promaxbda, Conscious Capitalism, Necker Island with Sir Richard Branson, Aspen Institute, Sustainable Brands, SOCAP, 3BL, Social Good Summit, National Speakers Association, 1440 Multiversity, National Press Club, Harvard, USC, UCLA and the United Nations Foundation. He has delivered keynotes at Google, Coca-Cola, General Motors, VF, Samsung, VSP Global, Toyota, SAP, Gucci, JP Morgan Chase, Timberland, VW Group, the NHL, and Patagonia. Prior to starting We First, Simon spent 15 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Coca-Cola, Toyota, and Motorola, as well as consulting on dozens of F500 brands for leading advertising, production, and digital companies. Contact Simon via: www.SimonMainwaring.com Alternatively: www.WeFirstBranding.com ABOUT THE HOST One thing that’s never been attached to Paul is the label ‘normal’ – something he is totally aware of.  He definitely subscribes to being one of those mentioned the iconic ‘Think Different’ Apple commercial narrated by Steve Jobs in 1977: “Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules.  You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do!” Paul has a long and distinguished history of coaching & mentoring – particularly focusing on helping people make the transition from pain to purpose; a journey he has made himself, from the depths of a deep dark existence, to now living a life of happiness and prosperity. Through this Mastering The Game Of Life podcast, and books he has been involved in – including being a best-selling co-author – Paul also helps others to get their own inspirational messages and stories out into the world; as well as offering support to many charitable organisations, in their development & fund-raising. “Remember – Mastering The Game Of Life Starts, By Embracing Our Hearts!” CONTACT METHODS Tel: +44 (0) 115 7270101 E-mail: Paul@Paul-Lowe.com Twitter: https://twitter.com/IAMPaulLowe Facebook: https://www.facebook.com/IamPaulLowe/ LinkedIn: https://www.linkedin.com/in/paul-d-lowe-7a78332a/  See omnystudio.com/policies/listener for privacy information.

Our buddy, Brian, pulled off prepping for an RV getaway 'cross country with his family in just 3 days!! It's not too late to check out some summer fun options that are also safe options that help you #stayathome - at least virtually. :)  And, of course, when renting, especially privately, make sure to ask about their cleaning protocols — and in any case, bring along some sanitary wipes.Pricing depends on the size of the vehicle you're renting, the length of the trip and the time of year you're traveling.  On average, you can expect to pay $45-$250 per night.You can travel, sleep, and eat in the same self-contained environment, connect with nature and discover lesser-known locations with limited contact with others.  And a lot of your comforts of home can come with you while on vacay. If you're hankering to take a road trip without the risk of walking into and out of hotel rooms, restaurants, and public restrooms, RVing allows you to bring your own accommodations along for the ride.It can also be a safer way to visit friends and family …… you can have a social distance dinner and park in their driveway or street for a night or two..they don't have to kick their kids out of their bedrooms to make room for you. :)And depending on the rental company, you can have your pets traveling with you- so you don't have to pay boarding fees and they can enjoy the sights with you- and they have a safe place to stay during the day when you're out and about- AS Long as you follow guidelines to keep them VERY COOL And with plentiful access to water.TIP: RVs generally need to be driven slower than cars, so a trip may take longer than your favorite map app estimates. To up-level your glamping experience by staying in one general vicinity not too relatively far from home. - like in your home state or just a 2-5 hour drive away. Less driving, fuel and mileage, you still get away and, like a cruise or a resort, you have the same place to sleep in and come back to each night. We FIRST recommend calling your local and regional RV Sales Lots and find out if they have any rental and/or RV Relocator options. Online, Check out the following sites for RV (and other vehicle) Rentals and RV Shares:Cruise America RVshare Outdoorsy Jucy Escape Campervans. Hand Painted Custom-built rental vans Overland Discovery    :  JEEP CAMPERSVintage Surfari Wagons Boho Camper VansCampervan North America Peace Van RentalsRV resources: RVillageLIST OF OPEN RV PARKS RV Industry Association, Go RV'ingBack in the summer of 2018, Katie Genter managed to rent a five-person RV for $1 per day. In addition to this low daily rate, the rental company reimbursed her gas receipts and provided a $100 travel allowance. Learn how and all the in and outs here:https://thepointsguy.com/guide/how-to-rent-an-rv-for-cheap/#RV, #Travel, #travelpodcast, #RVTravel, #RVlife, #RVliving, #rvlifestyle, #rvtravels, #rvtraveling, #rvtravelingfamily, #rvtravelers, #rvtravelwithkids, #rvtraveladventure, #rvtraveladventures, #rvtravelusa, #rvtravelbug, #RVTRAVELfamily, #rvtra

On the first-ever Keep It Real Series brand futurist, best-selling author, and global keynote speaker Simon Mainwaring joins the show. He is best known as the author of We First: How Brands and Consumers Use Social Media to Build a Better World and the founder and CEO of We First, a creative consultancy. Simon will be back on the show every month for more commentary. Watch on Crowdcast: https://www.crowdcast.io/e/simon

In Episode 2, Ryan and Mel sit down with Simon Mainwaring, CEO of We First, New York Times Best-Selling Author, and TEDTalk Speaker. In late 2019, Simon and his team helped the Allmade Founders define a set of values for the Allmade brand, and ultimately landed on the new tagline "Feel Your Impact". His We First Philosophy is inspired by the global challenges we face, the social technologies we use and the human values we share. It motivates all stakeholders in a brand commnunity to work together to build its business and to create a more equitable, sustainable and prosperous world. If you want to chat to Simon about your brand, email him at: Simon@WeFirstBranding.com or head to his website wefirstbranding.com | Checkout his Podcast: "Learn With Me" wherever you listen to podcasts! You can follow him on Instagram @simonmainwaring or @wefirstbranding. Calculate your impact using our impact calculator: https://allmade.com/pages/impact JOIN THE MOVEMENT #FEELYOURIMPACT Have Questions? Email us at contact@allmade.com LinkedIn: https://www.linkedin.com/company/allmade YouTube: https://www.youtube.com/allmadeapparel Instagram: https://www.instagram.com/allmadeapparel/ Facebook: https://www.facebook.com/allmadeapparel/ Twitter: https://twitter.com/allmadeapparel

Simon Wainwaring, founder and CEO of We First creative consultancy, is a brand futurist, global keynote speaker, and best selling author of We First: How Brands and Consumers Use Social Media to Build a Better World.  Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event. 

Founder and CEO of We First, a creative consultancy that builds purpose-driven brands, Simon Mainwaring has been influential as an author, speaker, and strategist.

Simon Mainwaring is the founder and CEO of We First, a creative consultancy that builds purpose-driven brands. Simon’s book, We First: How brands and consumers use social media to build a better world, is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, and strategy+business named it the Best Business Marketing Book of the Year. Want more purpose? Go to www.real-leaders.com/shop and enter in coupon code: Mainwaring50 to receive 50% any print or digital subscription. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Today we welcome Simon Mainwaring !  Simon is Australian, married for 25 years, and has 2 daughters. When he's not wrestling with language, he likes to spend all his time in the oceanSimon is the CEO and founder of We First, a company committed to building businesses as a force for good. He is a deep believer in the power of storytelling to help positive change at scale.  His vision is to help companies use story telling to create shifts in thinking and behavior that will drive growth and increase their positive impact. He believes that we each have a personal responsibility to play an active role in creating the change that we want to see in the world.The most highly underleveraged tool for doing so is a business.  He says, we only know what we're truly capable of when we consistently put ourselves outside of our comfort zone.By doing so, you find fulfillment for yourself and hopefully get to inspire others. After many years in the advertising industry struggling to find my own sense of purpose., he came to crossroad. One that leads him on a journey of self-discovery. It was only when I got out of my own way did I allow what I was meant to do to show upTune in and listen to get some insights from Simon's journey.  AND be sure to check out some of Simon's great work here; www.WeFirstWorks.com Go Plastic Neutral at www.PlasticOffsets.com!Neutralize your Plastic Footprint Today!

Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact.He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.Simon's first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.Mr. Rahul Sonnad founded Geodelic Systems, Inc. in 2007 and serves as its Chief Executive Officer. Mr. Sonnad co-founded the Platform, Inc., in 2000 and served as its Vice President of Business Development. Mr. Sonnad served in the R&D side of Microsoft's Digital Media Division and managed the Digital Broadcast Manager product, a turnkey media delivery solution. Mr. Sonnad served at WindowsMedia.com where he developed digital media service strategies. He served as a project manager in the Office group and managed the release of all Asian versions of Office 2000. Prior to Microsoft, he served as an engineering manager at Adobe Systems. Mr. Sonnad has a master's in computer science and technical Japanese from the University of Washington and attended Harvard Business School's MBA program.

While having difficulty getting a table at a local pool hall with one of his friends, David Houston decided he should open a pool hall. In 1989, David opened Q's Billiard Club that is still in its current location today. In 1999, long-time Los Angeles eatery Barney's Beanery came on the market. David jumped at the chance to purchase the restaurant-bar hybrid and has gone on to expand the brand by opening locations in Santa Monica, Pasadena, Burbank and Westwood. Barney's Beanery employs a staff of about 400 that includes a managerial staff including Human Resources and Regional Managers. Today our listeners get to learn how to transition from one business to another, how to make it smooth, and keep it running like a well oiled machine! Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact.Simon's first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.

Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact.He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.Simon's first book, We First: How brands and consumers use social media to build a better world (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book for 2011, 800CEORead Top Five Marketing Book for 2011, and strategy+business named it the Best Business Marketing Book of 2011. It has been translated into Russian, Chinese, Taiwanese and Korean.Simon was included in Trust Across America's, ‘Top 100 Thought Leaders in Trustworthy Business Behavior for 2012.' He has been featured in Advertising Age, Adweek, Huffington Post, Inc Magazine, Fast Company, GOOD Magazine, and Mashable, as well as appearing on the NBC, CBS, CBC, Business News Network, BNet, Business RockStars and Harpo Radio.Believing that children should have the finest personal care products available, Christine Burger founded Noodle & Boo in 2003. As CEO, Christine provides strategic direction and leadership in the development of superior skin care and hair care products created especially for newborns, babies and children. Noodle & Boo offers “complete care from head to toe” with safe and gentle products that nourish and protect the delicate skin and hair of little ones.Prior to founding Noodle & Boo, Christine's professional background stemmed from the technology industry where she held several executive positions including Vice President, Business Operations for a billion dollar Software Company. While her roles varied, one thing remained constant: listening to what customers had to say and finding creative ways to “do it better.” With the news that a second baby was on the way, Christine retired so that she could focus on her family and prepare for the birth of her newborn. As a mother of babies with extremely dry skin prone to eczema, Christine saw an opportunity to create products that offered a gentle alternative to medicated creams and products that were dehydrating for her young children's skin. Utilizing the same principles she valued while working, her ability to build world class teams and the desire to provide pure, natural and luxurious products for her children, Noodle & Boo was born. With an unwavering standard of excellence, Noodle & Boo's mission is to offer the very best products for children and their parents, and in turn support Christine's strong commitment to charitable giving.

Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact. He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.Prior to starting We First, Simon was an award-winning Nike creative writer at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, as well as consulting on dozens of Fortune 500 brands for leading advertising, production, and digital companies. As writer or creative director, he worked on the U.S. launch of all generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and numerous award-winning campaigns for Nike. His creative work has received over sixty international creative awards at the Cannes Advertising Festival, the One Show (U.S.), the Kelly Awards (U.S) and the British Design & Art Direction Awards, among others.Joe Cipriano began his career as a broadcaster in Waterbury, Connecticut, while still in high school. Since then Joe has worked on the air for the Fox, NBC, ABC and CBS TV and Radio networks, achieving success on and off camera.In 2010, Cipriano celebrated his 22nd year as the “Voice” of the FOX-TV Network. For the last 13 years Joe has held a similar position as one of the Signature Voices at CBS. He also spent two years as the voice of NBC dramas Heroes, ER, and Law and Order. In the past several years Cipriano has also been the “live” announcer for many of television's biggest events such as the prestigious Grammy Awards which broadcasts live from Los Angeles to 195 countries reaching an estimated estimated 1.7 Billion viewers. Cipriano has also been the live voice of the 57th, 59th and 60th Annual Emmy Awards broadcasts. In 2010 Joe was awarded the very first Don LaFontaine Legacy Award which recognizes a voice of impact as determined by a specialized industry committee.

Don DiCostanzo - Don DiCostanzo is the entrepreneurial co-founder of Pedego, a fast growing company that offers unique and innovative electric bikes worldwide. Mr. DiCostanzo is the founder of several successful companies over the past 10 years. Prior to his entrepreneurial ventures, Mr. DiCostanzo, spent over 20 years at Wynn's, a worldwide public company doing business in over 100 countries. During his tenure at Wynn's, he held a variety of sales and marketing positions that sustained Wynn's position as the world leader of innovative products and programs for the automotive business.Simon Mainwaring - Simon Mainwaring is the founder of We First, the leading social branding firm that provides consulting and training to help companies tell the story of the good they do to build their reputation, profits and social impact. He is a member of the Sustainable Brands Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, the Transformational Leadership Council and a Fellow of the Royal Society of Arts in London. He contributes to Fast Company, Forbes, Huffington Post, Mashable, and GOOD Magazine on branding and social technology.Chris Pouy - Chris Pouy is the founder and president of Cow Wow Cereal Milk. Previous experience includes 10+ years as a creative in the advertising industry. From 2000-2012 he worked as a writer developing campaigns for clients such as Jack in the Box, Taco Bell, Burger King, Nissan, Infiniti, Toyota, IKEA, Vitamin Water, Pepsi, Pedigree, Activision and Electronic Arts. Areas of expertise include television, print, radio, digital, social media and various alternative forms of marketing.

In this episode of the Ideation Podcast, we interviewed Simon Mainwaring who is the founder of We First, the leading social branding firm that provides consulting and training to help The post Simon Mainwaring: Social Branding appeared first on Charles T. Lee.

In this episode of the Ideation Podcast, we interviewed Simon Mainwaring who is the founder of We First, the leading social branding firm that provides consulting and training to help The post Simon Mainwaring: Social Branding appeared first on Charles T. Lee.

In this episode of the Ideation Podcast, we interviewed Simon Mainwaring who is the founder of We First, the leading social branding firm that provides consulting and training to help The post Simon Mainwaring: Social Branding appeared first on Charles T. Lee.

Aired 11/27/11 At a time when social media is being utilized to coordinate protests against the domination of our economy, our government, and our society by corporations and the very wealthy individuals who profit most from them, SIMON MAINWARING sees a hopeful path to save society from capitalism's worst excesses. http://wefirstseminar.com/ A social media expert with global experience with brands such as Nike, Toyota and Motorola- he offers a new brand model in which they leverage social media to earn consumer goodwill, loyalty and profit, while promoting sustainable social change through contributions from customer purchases. The goal of We First is a sustainable practice of capitalism. It is based on the belief that selfish Me First thinking hurts our businesses and the lives of millions of people around the world. It asserts that a brighter future depends on an integration of profit and purpose within the private sector. To achieve this, companies and customers must become partners in social change to build a better world. Could such innovative partnerships (with shared goals) practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet? How realistic is his vision at a time when greed keeps consolidating gains? How much difference could it make even if successful? What has MAINWARING seen in working with these brands that makes him talk about his vision as a likely alternative? http://wefirstbranding.com/ http://simonmainwaring.com/

Simon Mainwaring is author of the NY Times best-selling book We First, and a brand consultant, blogger, and social media expert. We discuss branding, social media, the power of the consumer, and influence in today's digital economy. Also, Tim Elmore catches up with Bethany Hoang, director of the IJM Institute and frequent conference speaker.