Lead with Purpose

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Noah Miller, CEO and head of ESG Advisory Services at Rho Impact about what ESG is and what it means for business and the world as a whole. KEY TAKEAWAYS ESG (Environmental, Social and Governance) refers to a management frame work – a structured approach to managing the risks and opportunities of a changing environment and environmental conditions, changing society and stakeholder expectations, and what that requires of leadership in order to manage that from a governance perspective. Clearly with the billions of dollars of climate destruction, the governance blunders of corporate leaders, labour strikes and walk-outs that are costing economies billions of dollars, now this work has become front and centre to the finance/capital discussion. Philosophically we're all here from a similar compass that guides us; this work is important, we want to support the natural world and society. But the professional in me still says we live in a capitalist society and an economy that requires an attention to margins. From a professional context, we always focus on the commercial elements of this work because if it doesn't create commercial opportunity/financial incentive it's really hard to sustain. Carbon emissions used to be peripheral to running a business but in the past few years ESG regulations, net zero commitments, and mandates coming from capital providers means that businesses have to show their receipts now and have assurable, transparent, traceable data to show they are doing and have done what they say they have. It's gone from a ‘nice to have' to a necessity. You can't do business without showing your ESG credentials in today's market. BEST MOMENTS ‘The shifting tides of the environment, society, and the broader economy requires a company to address issues that, up until this point, were considered non-financial issues.'‘A significant shift in the past five years has been from carrying out carbon offsetting to now denouncing them and moving into legitimate emission reduction planning.'‘Rho Impact is completely focussed on the numbers first and then the narrative, to make sure we avoid any box-ticking which can lead to greenwashing.'‘People are realising that there's a massive financial opportunity in creating these solutions. We're lucky to move away from too much corporate performing and into the real work where the solutions are being made.' ABOUT THE GUEST Noah Miller is the Chief Advisory Officer and Head of ESG Advisory Services at Rho Impact. With over a decade of ESG consulting experience, Noah has held multiple leadership roles including Senior Director for Summit Strategy Group's ESG Consulting Services practice and serving as interim ESG Director for multiple public and private companies. Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Josh Cleall, CEO of Jump – a company that helps other companies train their staff in more sustainable behaviours, about his career journey from intern to CEO, as well as behavioural change and sustainability. KEY TAKEAWAYS Our gamification tool and platform incentivises and rewards staff members and people to make tiny changes to their lifestyle, both at home and at work. These little changes all add up to a big impact which saves companies money, carbon, and can be demonstrated through the impact the staff have. With behavioural changes you need to show people exactly why they need to be doing it. For society in general you can't expect people to change their behaviour if the result is that makes the job or whatever they're doing slower, more inefficient and expensive, thereby reducing their quality of life and increase their expenses. That's clearly never going to work. You need to highlight and encourage people by showing the small actions they can take which will have positive benefits in their lives. A great example is sustainable commuting. Fashion is an area where no one has solved this yet. You can encourage people to buy more expensive garments, or repair and fix things. There has been a slight change in this area, especially with apps like Vinted where you can buy good quality, second-hand clothing at a much cheaper price. But it's not the answer for everyone, there'll be lots of people who would never entertain that thought, who want high-end luxury items. We have 300 positive behaviours that people can pick from, those behaviours have a points attributed with them: The more difficult ones have a higher points value and lower difficulty ones have lower points. Every month we publish a leaderboard with how the clients have done and the top 10 or 20 individuals each month can pick a prize. A lot of the brands we work with for these prizes have to be aspirational, not consumerist, they have to be as eco-friendly and sustainable as possible. BEST MOMENTS ‘By encouraging people to be more active in their commuting that has a benefit on them (their costs and health), that's the sweet spot for sustainability and behaviour change.' ‘There are some behaviours that are really carbon intensive but which you're never going to encourage people away from, but there are lots of examples where it's perfectly possible.' ‘Luxury fashion brands are slowly starting to change their purchasing habits, what materials they're using, and using repurposed materials more and more.' ‘It's human nature that we respond well to badges that we earn, whether it's on DuoLingo or the Playstation, they spark joy. That's the approach we take at Jump.' ABOUT THE GUEST Josh Cleall is CEO of Team Jump, a company that supports a variety of initiatives in the sustainability industry using technology to engage individuals and teams. He says: “Smart use of technology is at the heart of what we do, but making this technology work for our people is how we ensure real change happens. We're constantly looking at ways we can help users learn more about what it means to be sustainable or improve their wellness and the steps they can take to achieve this. “I joined Jump in 2013 and found that my experience in e-commerce and a MSc in Sustainable Development were a good foundation for the work that we do. I love the challenge of applying our innovative platform to different clients and workplace cultures to ensure they get the most engagement as possible, rewarding those who achieve the most is fun too!” Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Doug Betts, an HR expert, about how founders can build more effective teams and the lessons that he has learned while growing his business. KEY TAKEAWAYS There's a lot of things that happen on a daily basis in the corporate world that, when the pandemic happened, just didn't make sense any more. I wanted to think about doing things in a different way and being a bit more of a positive disruptor in how I worked. For example, it seems pointless going to an office 5 days a week. If you allow a bit of flexibility you'll benefit a lot of people's lives. I'm working with some contractors on my business, so I don't have employees. But I do have external support, where I need it, from experts who can do lower-level tasks that I can't do myself or don't enjoy doing. A lot of founders hit a sense of overwhelm, no matter how good you are, it can be a little bit too much and you're not quite sure which thing to do first. Or it can be feast or famine where work can be so manic that you don't concentrate on things like marketing and finding new business. Be on top of your numbers, because then you know when you can start to outsource tasks. You need to find people whop align to you business and have similar values to you, and not just about how you work. Ask some behavioural questions when you interview them not just competency-based questions, seeing how they react and what their behaviours are like will let you know if you can trust them or not. Don't manage them but give them regular ongoing feedback. BEST MOMENTS ‘My motivation for getting out of bed in the morning and doing this is that I like helping people and solve problems.' ‘Lockdown gave me a good opportunity to reassess and think about what I was going to do next and think about my skillset in a different way.' ‘As a founder, the business is you and ultimately you're accountable for everything, so make sure you have a clear vision, mission, and goals for your business and communicate those to your team.' ‘You've got to show up every day in your business, even if you're not physically there. Your team will look up to you as the motivator and inspirer.' ABOUT THE GUEST Doug Betts is a visionary HR leader with over 20 years of experience across various sectors, but with a particular interest in Charities/not for profits. Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Elin Bergman, the circular economy queen of Sweden, to talk about her company, cradlenet, as well as her career in sustainability. KEY TAKEAWAYS I our ‘Circular Friday' meetings we teach businesses about the latest news in the circular economy, we invite speakers, experts and scientists. It's unique that we meet our members every single Friday. On top of that we hold regular member's meetings where we go deeper into subjects like standards and legislations, so they know what to do. We also do projects and write reports as well as pushing a lot of content out on social media and our website. Sweden has clean streets, and we've fought a lot of environmental problems successfully, but it's extremely not sustainable, we push things out of sight and out of mind. We have fantastic wate systems and so on, but when it comes to circularity, we really destroy the precious resources we have and emit a lot of carbon. The reason for that is that we're quite rich, we can afford to have big, heavy cars, we buy clothes like crazy people, every time we move somewhere we rip out perfectly fine kitchens because we want to put our own stamp on things, and we have multiple houses with the country house standing empty for most of the year. We're destroying many of the precious resources we need for the renewable energy transition. We only have a certain amount of gold, copper, aluminium and so on, but right now we're acting as if it will never run out. But prices are going up, there's less to dig up out of the ground, and at the same time we're wasting it by dumping it in electronic waste dumps and burning it. We really need to fix this system and the circular economy is a great way of doing that.   BEST MOMENTS ‘Finland is much better at the circular economy than other countries.' ‘The planet is only 7.2% circular, and that number is going down. In Sweden it's even worse: Only 3.4% circular, which means we're one of the 20 worst countries in the world when it comes to circularity and over-consuming.' ‘If we don't take care of the way we consume and produce things then we'll have a problem.' ‘Recycling is the last thing you should do in the circular economy, it' about resource efficiency and looking after the precious resources that we have. New things are coming into the circular economy every day, I'm never done learning about it.'   ABOUT THE GUEST Elin Bergman: I am passionate about accelerating the transition to a circular economy that enables humanity to live in harmony with nature. I have over 16 years of experience working in sustainability, working at organisations such as WWF, sustainability consultancies and the Haga Initiative. I currently work as the Chief Operating Officer, Vice Chair and spokesperson of the leading business network for circular economy in Sweden - Cradlenet. In that role I also serve as an advisor for various initiatives and being part of the reference group of the Swedish Delegation for circular economy, and the Circular Economy Coalition.  In 2018 I co-founded the Nordic Circular Hotspot, a platform that connects and showcases circular economy actors and initiatives in the Nordic region and beyond. The organisation now has managing partner organisations in all Nordic countries.     ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Chloe Wynn, director of Maven Design Studio, about sustainability in traditionally one of the most environmentally impactful and wasteful industries: construction. KEY TAKEAWAYS Unfortunately, the construction industry is incredibly wasteful. Similarly to fashion trends come and go quite quickly in interior design. In our homes we're encouraged to revitalise with a new kitchen every 5-10 years. What do we do with all that stuff that gets thrown away? Maybe it goes to a second-hand selling site, but sadly a lot of it is cheap, disposable items that people don't have an emotional connection to, so they don't care what happens to it next and it ends up in landfill. Most of my work is in the commercial space and a lot of the briefs I get are from development managers who say they need to change things because their customers need to see something different as a reason to visit the premises, just for the sake of it.  One of the trigger points for me falling out of love with the construction industry and wanting to change it to become more sustainable was a time when we wanted to reuse a granite work surface. The contractors accidentally cracked it, so I told them to find out how much it would cost to be fixed and the cost was more than buying a new piece of granite that was extracted from Italy and shipped to the UK. I was infuriated. It's not just about carbon, it's about water pollution, air quality, what are we doing about waste, what are we doing about labour exploitation, mental health pressures from capitalism. We need to find a better way of doing things. BEST MOMENTS ‘If we're refurbishing sites every 5-7 years, which is the standard cycle is, we're just getting a bigger and bigger pile of chairs for example, because they're not cost-effective to take apart.' ‘It's not your fault, but it is your responsibility. I can see the problem and I choose to try and do something positive about it.' ‘Good maintenance is a huge factor of being sustainable, if you look after things they last longer.' '10-15 years ago no design studios were talking about sustainability, whereas now it's really encouraging the amount of studios, architects, and even some clients talking about it, because it's important to their customers.' ABOUT THE GUEST Chloe Wynn is a designer inspired by nature, culture, and the senses, with technically considered solutions and circularity in mind. Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Richard Lue, a fashion consultant, about fashion and working with big, global brands   KEY TAKEAWAYS I studied accounting and finance, and I got into fashion by accident. I started modelling at 16 years old and I saw a sign in a window of a Benneton shop, so I applied and got the job as a sales assistant. The brand was very prestigious at the time and the brand put its name to a lot of worthy causes and I was proud to be part of the organisation. At 17 or 18 I got to go to Italy to buy clothes for the new menswear department. Diversity is better in fashion, for gender than in almost any other industry, there are a lot of female bosses. When you look at people of colour or from different ethnicities, it feels like the ‘Guinness effect' where it's brown at the bottom and at the top it's very, very white, which is a shame. It has to do with the hiring process where people hire people who look and sound like them, but if you want to go into new markets and understand them you need people from those markets who understand that culture to give you the extra step to overcome those difficulties. In the 20-plus years I've been working with these big brands there have been multiple times where I've had to speak up and say “That sounds racist, that shouldn't be happening in a business meeting.” All those things were passed off as “it's not their first language, maybe you heard it wrong”, they always made it out that the things that I heard that were absolutely racist I'd taken the wrong way. After a while, you get a little bit nervous about being seen as the complaining person. Finally, I reported it and we had to go to court to sort it out. At the top level, everybody believes in the overarching themes, but when you get to middle management, people who are trying to hit targets and controlling their budgets, that's where it's in completely different hands and the ownership of culture gets lost. It's a lot better now and now I can speak about it at that same company's Black History Month events and they have protections in place.   BEST MOMENTS‘It's important we have community in all these spaces because things can go wrong when you have the wrong network.'  ‘These brands are so big and creating so much that even if they produce 10% of their collections sustainably, it would still be a drop in the ocean.'  ‘At the end of the day being sustainable doesn't mean not being desirable, I'm always working on let's make desirable product and find a sustainable way of producing it.'  ‘Who are you targeting? What are you trying to produce? What are the price points? Create a bible so that anyone working in the organisation can see what the brand stands for.'   ABOUT THE GUESTRichard Lue has over twenty years of experience delivering exceptional business results for premium and luxury brands like Benetton, Guess, Ralph Lauren, Tommy Hilfiger, and Calvin Klein, his consultancy specialises in creating bespoke solutions for new, emerging, and established brands looking to develop clothing and business strategies in a sustainable way.LinkedIn ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet.CONTACT DETAILSWebsiteFacebookInstagramTwitterLinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Maria Remy about circularity and fashion. KEY TAKEAWAYS The problem in the UK is there's often quite a long time between swapping events where you don't know what to do with your clothes, you want to consume more because of the fast pace of fashion but you may not have the chance to do so. We created a digital platform to be the bridge between the events. CLOSWAP is a Tinder-based model, swiping right and left releases dopamine, you then match with people and you can choose to meet up with them or ship the items to them via same-day bike delivery.  People who are in fashion are often artistic people, they care about the purpose and the mission, which is great – that's what sells the product. But, if you make that a business that can sustain itself the impact will be larger over the long term.  Most people only care about themselves, which might sound pessimistic but it's reality, so you have to match the behaviours that are there: Over-consumption, dopamine-hit-requirement, short attention spans. Circularity is one of the only solutions to prolong the lifecycle of clothing. BEST MOMENTS ‘CLOSWAP is Tinder for clothes and Eventbrite for swapping events combined.' ‘Swapping is probably the least financially viable business to get into, we've never hosted an event that was profitable!' ‘Impact is the mission I want to pursue throughout my life.' ‘Apps like Vinted take too long, when I buy something I want it right now.' ABOUT THE GUEST Maria Remy is a former professional athlete turned marketing specialist, creative director and founder of CLOSWAP, winner of the Mayor's Entrepreneurship Award 2024 and a top 700 startup & social venture (according to Hult Prize) pioneering in circular fashion.  With a background in fashion styling and a passion for social impact, she leads with creativity, strategy, and a commitment to change. Maria is also the president of the Women in Business, driving diversity and innovation in the industry.  ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Adela Mei, founder of Jackdaw Coaching, to talk about ecology, conservation, business coaching, the rainforest, and more.   KEY TAKEAWAYS I was running a bar, watching people drinking and I had this moment where I asked myself what I was doing. I ended up seeing a counselor by accident and he asked me what it was I wanted to know, and I said I wanted to find out how it all works. He said that was called ecology and I went off to university at the age of 25 to study ecology and conservation and went on to do a master's. Over the last 20 years, things have got better and worse. Eco-tourism, the idea that by bringing tourism to the rainforest you also bring income to indigenous villages, in theory, was fantastic: Villages worked in the biological research stations making handicrafts to sell, and some were taught English and worked as guides. The downside of that is that local people were earning significantly more money than they'd been used to and they spent it on alcohol, so it had a devastating impact on the communities, especially the young. While I was in Peru I got interested in web design and marketing because I was doing that while I was there. When I came back to the UK I started building websites for other wildlife conservation projects. That side of my business grew for quite some time and though I couldn't get back out to the rainforest I really love technology and I bring all of that into my work now. We are intrinsically connected to the planet. It may not be obvious to everybody, but the air we breathe, and the water we drink, are all connected and underpin that belief. We must protect the planet and do our best. BEST MOMENTS ‘For my dissertation I went to Peru for three months with a friend to study emergent trees in the rainforest, and I got the bug. Over the next three years I was out there most of the time.' ‘When people talk about “nature bathing”, this was full immersion in the rainforest.' ‘Seeing clear-felling broke my heart. What was pristine rainforest that was thousands of years old decimated in days.' ‘I work mainly with positive impact projects – businesses or business owners who deeply care about the environment and who want to be a forced for good.'   ABOUT THE GUEST Adela Mei helps business owners take simple steps to sustainable business success, with digital strategy and business coaching. With her wealth of experience in web design, digital marketing, and online platforms, she helps business owners streamline their online presence, creating consistent and clear messaging, so they can attract more clients. Adela set up her own company Jackdaw Coaching Ltd in 2020 to support small businesses grow sustainably, through digital strategy, personal branding and business coaching. ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Rebecca Ghim, founder of The Firm, a company that produces kimchi – a fermented food made of commonly discarded food byproducts to talk about her product and food waste more generally.   KEY TAKEAWAYS The work ‘kimchi' derives from the word for ‘dunked vegetables'. It's similar to lacto-ferments and sauerkraut but instead of vinegar, it uses salt brine to preserve the vegetables. Kimchi making was something I always did with my family and when I moved away I missed it so much that I started making my own because store-bought ones weren't the same, but using local vegetables rather than importing vegetables. I was able to choose whatever I wanted to study for my masters, I chose food waste because it resonated with me the most and I've always enjoyed talking about food. I didn't realize it was going to become the focus of the master's degree! It led to modules on food insecurity, soil health, farmers' rights, food sovereignty, and racial biases within the food industry and how colonization and industrialization have shaped the supply chain we have now.  The main ingredients are rescued from restaurants and hospitality level (catering companies), they have about 100-200kg of cauliflower leaves and broccoli stems that they provide me with per week. I can't take all of it, so I can only take about 60kg depending on demand a sales.  Just in the UK we produce 9.5 million tons of food waste per year. That's enough to feed the 8.4 million people in the UK who are in food poverty. Globally, one-third of all food produced goes to waste. This also means the water, labour, and transport emissions are all wasted too. 10% of global emissions come from food waste. Farmers' rights are being overlooked, they're not being compensated properly, and the people who deserve to have better food don't have access to it either.   BEST MOMENTS ‘The idea for my startup was that it would be an interesting, marketable idea to reduce food waste using kimchi.'‘It was passion-led, I didn't plan it.'‘The only way to eliminate household food waste is through behavior change and education around what is “edible” vs “inedible”.'‘I get rid of the pain points for restaurants and hotels by taking the food waste they would otherwise be charged for disposing of.'   ABOUT THE GUEST Growing up in South Korea, Rebecca Ghim participated in Kimjang, a collective ritual where a neighborhood comes together to make kilos of kimchi. She kept up the ritual while studying abroad, first with friends and now through partnerships with restaurateurs and farmers. Rebecca's business, The Ferm, produces a range of fermented food made of commonly discarded byproducts. She hopes to bring better gut health to customers by promoting probiotic meals while helping to create a circular economy within the UK's food systems. The Ferm's products are being sold in farmer's markets, delis, health food shops, and cafés in London. Rebecca has also trialed a fermentation service with the OXO Tower Restaurant where she collected their waste cauliflower leaves and turned them into kimchi to use in the restaurant. She's now looking for ways to expand this B2B fermentation service alongside her products.   ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing e-commerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channeling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Niclas Iren, an expert within the sustainability and circularity space, about his pioneering work in this area including wireless charging of electric vehicles while they're driving and the issues around new technologies like this. KEY TAKEAWAYS My interest in sustainability and circularity started with my interest of the issues of the future; where are we heading, what will this world become far down the road, what are the big, macro issues for the future? It wasn't called sustainability when I started but it got re-framed later.  Why stop for an hour to charge your car? Why not charge on the move? It can be done via dynamic wireless transfer where electric coils are embedded under the asphalt and under the vehicle is a receiver so when the vehicle passes over the infrastructure in the road a magnetic field is created which transfers the electricity to charge the battery while the vehicle is driving. It's part of smart infrastructure of the future. When I started my customers were the largest corporations, because they had pressure put on them to work toward sustainability, today it's much smaller companies and startups which have circularity and sustainability at the core of the DNA of the company. To me it's much more exciting to work with these small companies that want to change things for real, that want to have a transformative impact on society. Lots of companies are purpose- or values-driven. When it comes to building a team and an organisation as it grows, a lot of people are also very values-driven and they want to pick where they want to work. If the values in the company don't align with what they're looking for then recruitment won't be successful. BEST MOMENTS ‘It's really important for sustainability-based companies to not lose track of the fundamentals of doing business: Understanding their market/customer, designing products.' ‘There are different ways of forming your team but, typically, you need a lot of different skills, capabilities and competencies.' ‘In most businesses, the most important skill is the ability to meet the customer and make a sale. You can have the best product but, if you can't sell it, it won't work' ‘In any business you will consume resources, you can try and make as much of those resources circular, but you will never reach 100%.' ABOUT THE GUEST Niclas Ihrén is recognized as one of the most influential thought-leaders on sustainability in business in the Nordics. Currently the CEO of strategy consultant Matters Group with a vast experience from; Tällberg Foundation, Global Utmaning/Global Challenge, World Climate Solutions, World Ecological Forum to mention a few. Website LinkedIn ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Angela Roth, an ex-police officer who is now a heart-led coach who coaches entrepreneurs in visibility and marketing to explain her journey. KEY TAKEAWAYS Policing took me to new places and parts of myself that I didn't know existed. It stretched me in all sorts of areas and put me into contact with people I'd never have met. What it developed in me was a real compassion for people and the start they get in life. We have the power to help them change that. Once I had children, I started my first business which grew until covid shut the front-facing business down. I went online and discovered there's a lot of really passionate people out there who want to help others, and I realised that I had the skills to help them do that. Many people I was dealing with while in the police force had never been given the chance to follow their heart. They'd been almost pushed into a way of life they didn't enjoy or like. I as my business clients the same thing now: Deep down, what would you really like to do in life? Most of them had something but they never thought it would be possible. Often it was to support a family, have a business of their own, bring in an income, but they didn't know how to do that. Changing peoples' lives is wonderful. Watching them begin to access and do what they're really capable of… I love it, it gives me energy every day. BEST MOMENTS ‘Policing taught me a coaching mindset.' ‘If everybody that I dealt with say thank you to me by the end of their journey with me, I'd feel like I've done a good job.' ‘If you had the choice to do what you really want to do, what is it that excites you and who is it you'd really love to help?.' ‘If you follow your heart the world is a bigger place, the imagination can take you much further than your mind can, and it can really draw out of you the magic that's inside.' ABOUT THE GUEST Angela Roth: My own Career path is many and varied, following our own travels around the country. But my passion, and first love, is helping coaches to thrive, giving them the skills they need to follow their own calling! Everyone should have the opportunity to Succeed From The Start - hence the name of our training and development community membership; none of us goes into business without experience to share, and drive to achieve - if you haven't hit your success yet, help is at hand! Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to David Chenery to talk about sustainable interior design and architecture and the differences and similarities between the two. KEY TAKEAWAYS We work with existing buildings. In the hospitality world, which we serve, the average space gets fitted out every 5-7 years. We need to look at that in terms of our duty as designers to avoid as much waste as possible and limit the environmental impact of that change. Sustainability and circularity weren't discussed in this industry for many years because the job is hard enough with pleasing the client, meeting budgets, deadlines and building control regulations, sometimes you're just trying to get through it. We focused and dug into sustainability about 5-6 years ago because we wanted to hold ourselves to account as well as attract clients that are interested in that agenda too. The industry has got better and there are people doing good things, but I'm also aware that we're not really representative of the whole industry. The first thing we look at with a fit-out project is what will be demolished or removed and how can you keep as much as possible and make best use of the space there. Then we look at low-impact design to make the least number of design moves you can, bringing in the least amount of materials, optimising the layout for efficiency, using ethically sourced materials. We also have to design for end of life so that we minimised the waste and impact of the disassembly process. Does sustainable design cost more money? It depends how far back you go in the design process. 80% of environmental impact is baked in at the design stage. Rather than build a cupboard from more expensive FSC-certified plywood, could you build a set of shelves? Yes, you should, because you'll be using 20% less material which will cost you less than a cupboard made from cheaper, uncertified plywood. BEST MOMENTS ‘Restaurants can open and fail within 2 years, all the material, energy and effort involved in getting that open is then wasted.' ‘A lot of people think about carbon and NetZero when they think about sustainability, but in the fit-out world carbon is measurable and can be important, but it's not holistic enough.' ‘When you throw something away there is no ‘away', it has to go somewhere, can you donate materials to charities or break it down and process the materials in a genuine recycling way to avoid landfill?' ‘The deeper we get into it the more interested I am in the principles: What is the least we can do to be excellent?' ABOUT THE GUEST David Chenery is the founder of Object Space Place, a sustainable hospitality design studio, working across architecture, interior design and branding. He also co-hosts the “Hospitality and the Infinite Game” series with Michael Tingsager. Website Podcast   ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Joshua Prieto, co-founder of Seeds of Tao, about regenerative enterprises. KEY TAKEAWAYS The regenerative movement and regenerative enterprises are working towards is that we'd like to see a circular economy in the future, one that's just and fair and actually has a right alignment with the natural systems that are at play. There's not one circular/regenerative business out there today, we're all very dependant on an extractive system, but we're trying to seed the notion that business doesn't have to be, that's the vision we're trying to bring to life. I discovered permaculture (the philosophy of moving beyond sustainability towards a more regenerative realm) around the same time I began my career in marketing, branding, sales and messaging. I found myself split; I really loved marketing and messaging and the creative outlet that provided me, but at the same time I found myself not wanting to be involved in capitalistic/consumer-driver, growth at any cost campaigns.  Circular and regenerative are similar, though circular is more focussed on the product side. In a lot of ways, it's harder to change a product/consumer-driver world into a more regenerative one. Its already ingrained in an extractive system. Regenerative businesses are coming up with new or different ways that detach themselves from the extractive systems that are at play. BEST MOMENTS ‘Truly regenerative businesses are in alignment with nature, they don't take or extract from natural systems, cultures, etc.' ‘We can do business in a different way.' ‘We should never blame the tools (marketing), we should always take responsibilities for our own actions.' ABOUT THE GUEST Joshua Prieto is the Co-Founder and Director of the Seeds of Tao learning platform for regenerative entrepreneurs. He has over 10 years of experience creating, building, and operating startup solutions alongside entrepreneurs of all shapes and sizes. That experience has shown him that entrepreneurs have the biggest role to play in the Anthropocene as we either create the solutions for, or become the root problem of, our people, planet, and future. Josh now co-creates educational programs that disrupt the current way our entrepreneurs learn. His holistically designed educational programs empower entrepreneurs to stop chasing “silver-bullet” solutions and start designing solutions that use regenerative systems. Website  ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Chris Desai, an award winning CEO, philanthropist and entrepreneur who is highly experienced in sustainability in the fashion industry and runs an environmental charity. KEY TAKEAWAYS Through working in music and fashion I ended up in fast fashion, which we all know is a massive polluter. 10 years into my career I started to see the amount of pollution we were causing and what we were doing to our planet and I though; enough' s enough. I can't say I love the planet and want to protect it whilst my industry is breaking the planet. I would click a button and order 400,000 T-shirts for the week. You don't realise how much water, dye, polyester, plastic that uses. Then you think of the ethics of the working conditions in certain countries. The buying behaviours of people in the UK are causing a lot of these issues abroad. It's so easy to press a button and alleviate the responsibility. I got to a point where I realised that my values of protecting the planet, looking after nature and my job were completely misaligned. I had an honest conversation with myself where I discovered I was a hypocrite; I'm not living what I believe. 90% of the world are also hypocrites, not living what they believe, their actions do not equate to what they believe. When I left that job I took six months out and spent it sailing, it wasn't glamourous, it was damp and horrible, but it was at a time that I really needed to connect back to the planet and understand that I had a higher purpose and a better calling that just making money designing clothes. On that six-month journey at sea with no laptop or phone, meditating every day that I truly connected with myself and whether it made money or not I was going to live my purpose and have faith. BEST MOMENTS ‘Not many people know that the textile industry is the second biggest polluter in the world.' ‘I walked out of the big London fashion firm that I worked for because I seemed to be the only one that could see that we were killing the planet.' ‘When you ask people: “If I gave you £1million what would you do?” It's never what they're doing right now.' ‘We are all human and all living on one planet. Conservation is a uniting factor that transcends all beliefs, gender, race, we're all on this planet and we can all look after it.' ABOUT THE GUEST Chris Desai is an entrepreneur and philanthropist who set up The Vayyu Foundation in 2017, a registered charity that has made considerable contributions to the benefit and protection of the planet with its global projects UOCEAN 2050 and UEARTH 2050. Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Lydia Brearley, a sustainable fashion advocate, about fashion, legislation, and how we can make changes together as an industry. KEY TAKEAWAYS While I was living and working in Shanghai in 2016 the Chinese government was focussing on pollution levels and a lot of the factories had restrictions imposed on them in terms of their output. At the same time mills were closing down which meant that orders were going late, prices were going up and this started affecting my business.  Occasionally a siren would go off in the city, which was panicking for me having never had it explained. It was a pollution siren indicating that the pollution level was so high that school kids couldn't play outside. In that moment my business didn't fell aligned with my own personal values and I started to pivot my career toward sustainability. When was first consulting and speaking to directors it felt like they had intentions, but trying to move the dial and impact change was quite difficult. A lot of us in the industry need to almost unlearn all that we've learned in our careers because it's not fit for the future. Whether your business is impacted or not you need to have an understanding of what these legislations are about and why they're being introduced, what the challenges and risks are in the textile industry and why they're being implemented in the first place. Even if you don't need to officially comply, it's important that you understand the principles behind it and start to adopt that in your business.  BEST MOMENTS ‘Enkel means ‘simple' in Swedish, it's all about simplifying sustainability.' ‘There's so much happening in legislation, it's really overwhelming. Everyone's talking about it but there's very few resources where you can identify what things mean, the differences between different acts and what acronyms mean.' ‘It can take seasons to implement change, when you look at the reports about where we're going, we don't have that much time.' ‘I appreciate how challenging it is for bigger brands to do a lot of this stuff, but I'm very much in the mindset of: You can't just tick a box, it is a journey, start with the biggest impact and go from there and make sure that everybody in the business is aligned with that vision.' ABOUT THE GUEST Lydia Brearley is a Fashion Buyer and sustainable fashion advocate, with over 20 years global experience, having lived and worked in London, Brussels, Shanghai and Sweden. She now specialises in Sustainability and Circularity @thisisenkel, and supports brands and businesses to drive meaningful change within the Fashion Industry. LinkedIn Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Teri Baydar, a leadership development coach & author, about her book, ‘Flip The Switch'. KEY TAKEAWAYS The book is about the 2 forms of consciousness that most humans experience (only 3-4% of us don't). We live in a state of almost perpetual conflict, inner and outer, which I call ‘war consciousness' and it stems from the structure of the left brain where we spend way too much time trying to fix things, tactically/practically figure things out, where we feel like we have to capture, contain and control something out there. Systemically we've pushed ourselves as a species more and more into that kind of consciousness which is really bad for us. The other form of consciousness inhabits the right brain and that is where we take a step back, relax and know that pretty much everything is OK. From that state of mind we seek to comprehend, we want to connect with people, with life, we build relationships and solve problems. We're open to not needing to be right or wrong and to solving the problem from a higher sense of consciousness. We have created a system – economically, socially – that has certain outcomes that are undesirable, such as trashing the planet, but we keep doing it. Why? Because we can't get out of our own way to think differently. Any leader that wants to disrupt or change anything has to first understand that you have to do it in your own mind.  We mistakenly think strategy is going to solve a problem. I can strategically destroy someone, but strategy is only applying very good tactical, practical techniques from a higher level, but what's missing there is connectivity to life. Understanding that if I want to destroy something or someone that's destructive, not creative, healthy or beneficial. BEST MOMENTS ‘In order to change things, to solve problems, to think critically, we have to get out of our left brain and into our right mind.' ‘The book is the MC2 of absolutely the thing you have to do as an entrepreneur, a leader, a person in order to solve problems from a higher level.' ‘Instead of disrupting in order to create better we end up disrupting and destroying and doing the same things over again, just in a slightly better, less toxic wat.' ‘A lot of high achievers think even of themselves as units of productivity, you're not.' ABOUT THE GUEST Dr Teri Baydar is the CEO of White Lily Individual Development, LLC. Dr. Teri is a leadership development consultant, executive coach, and personal development expert who educates and supports C-suites and high achievers towards their personal path of self-actualizing growth for the greater good. During the decades she has spent coaching high-potential individuals, she has filled the role of mentor, friend, confidante, counsellor, healer, educator, the “CEO Whisperer,” and even “my own personal Yoda.” Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Blaine Bartlett, a consultant who has impacted more than one million people globally about his role as a coach and motivator and how business can succeed by taking inspiration from nature. KEY TAKEAWAYS In nature, in my childhood, I marvel at the seasonality, the way life seems to fit together, nothing seems to go to waste, it's utilised in some way, shape or form. Even in times of drought things still grow. From that childhood experience I started considering what is the purpose of business, so I went to study economics which is the study of scarcity. The universe is not scarce, it's infinitely abundant, I wanted to study abundance and nature is abundant. I took the implication from that to how I run my businesses. There is no such thing that exists in real life as a free-market economy in the way that most people experience business. There's restraints, guardrails, prohibitions, nature is truly the only free-market economy: When it's left untouched it does what it's supposed to do, which is grow and distribute goods and services for the consumption of those aspects of nature that need it. Compassion is predicated and organised around connection, it's literally impossible for me to behave compassionately towards something or someone unless I feel emotionally connected to them. It informs the decisions that I make and my behaviours. This comes from being conscious that your business touches many more people than just your board and shareholders and that your decisions have ripple effects that affect more than just the bottom line. One of the catalysts for a move to utopia is to define in people's minds what the purpose of a business is. It's not to make money – that's important to stay in business – but the purpose of business is to enhance the likelihood of thriving for the people that come in contact with my service or product. BEST MOMENTS ‘I work with some of the largest organisations on the planet and look at how we can make them more hospitable to the human spirit.' ‘Leadership, business, enterprises all trace back to: How do we succeed? The answer to that question is: We pay attention to what nature can teach us.' ‘The container that we operate in constrains our behaviour. If we change the structure of the container it makes possible different behaviours which generate different outcomes.' ‘The problem with large enterprises is that there's so much inertia built into the system that it's really difficult to turn them. It is possible. It may be utopistic, but who doesn't want to live in a utopia?' ABOUT THE GUEST Blaine Bartlett is President and CEO of Avatar Resources, Inc., a consulting firm he founded in 1987. He is also Founder of the Institute for Compassionate Capitalism, a Managing Director of the Global Coaching Alliance, an Adjunct Professor at China's Beijing University, Dean of Education at the World Business Academy, and a member of the teaching faculty at the American Association for Physician Leadership. Personal websiteCompany websiteEmail: bbartlett@avatar-resources.comFacebookLinkedInTwitterYouTubeInstagramPodcast: Soul of Business with Blaine BartlettTEDx: Nature as the Ultimate Business Guru ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Teri Baydar, a leadership development coach & author, among many other things, to talk about her journey and consciousness. KEY TAKEAWAYS My book, ‘Flip Your Switch' is about the 2 forms of consciousness that almost all of us experience – only 3-4% of us don't experience this. We live in a state of almost perpetual conflict, both inner & outer, which is what I call ‘war consciousness' which stem from the structure of the left brain where we spend way too much time trying to fix things & tactically/practically trying to figure things out, where we feel like we have to capture, contain & control something that we're fixated on. Systemically, as a species, we've pushed ourselves more & more into war consciousness & it's becoming really bad for us. The other type of consciousness stems from the right brain/mind, which is where we take a step back, relax & know that everything is pretty much OK. From that state of mind, we seek to comprehend, we want to connect with people/life, build relationships & solve problems. This is ‘love consciousness' which connects with life in a deep way personally & a larger way for solving problems & understanding things. We've created a system, economically, socially, that has certain outcomes that are undesirable, like trashing the planet. But we keep doing it. Why? Because we can't get out of our own way to think differently. Any leader that wants to disrupt or change anything has to first understand that you have to do it in your own mind. If you're living in a valley, you don't know what's going on in the next valley. The only way to see & understand is to rise to the mountaintop & look around at the different valleys & have a viewpoint where you can comprehend, on a wider scale, what's happening. This leads to critical thinking, but we have to go a little father than that, we have to simultaneously contrast & compare  with the left brain which is this logistical, statistical functionality, but it needs to be in service of the higher values that are coming from the right mind. BEST MOMENTS ‘To change things, solve problems, think critically, we have to get out of our left brains into our right mind.' ‘No problem was ever solved at the level of consciousness that it was created.' ‘We have a destructive mindset. Instead of disrupting in order to create better, we end up disrupting & destroying & doing the same things all over again, just at a slightly better, slightly less toxic way.' ‘We can only see other solutions once we elevate our consciousness.' ABOUT THE GUEST Dr Teri Baydar is the CEO of White Lily Individual Development, LLC. Dr. Teri is a leadership development consultant, executive coach, and personal development expert who educates and supports C-suites and high achievers towards their personal path of self-actualizing growth for the greater good. During the decades she has spent coaching high-potential individuals, she has filled the role of mentor, friend, confidante, counselor, healer, educator, the “CEO Whisperer,” and even “my own personal Yoda.” Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Vincent Avanzi, the world's only ‘chief poetic officer' about how being poetic can change the world. KEY TAKEAWAYS I've had a real passion for poetry since I was a teenager, firstly from hip hop & then to a broader sense of playing with words & being able to speak to everyone. I studied at business school, worked 5 years in Microsoft, created 2 startups online, but I also did self-development work & spiritual exploration by travelling around the world for 2 years which changed the trajectory of my life. My life's mission is to re-enchant the world with poetry to create a world of harmony. I work with corporations on climate change, how to elevate your leadership, I also work with schools & prisons. The idea is to elevate yourself, find a more poetic path & live a more poetic life. Poetry allows us to contemplate an ideal or a common future for tomorrow & also allows us to speak from our heart to another heart, which means you can speak to anybody. I want to deliver a message of harmony.  There's nothing more beautiful than somebody is aligned with what he or she does. Through this you see the blossoming of a human being, it's the basis of what I do: You can write a speech with universal reach. People say you can't please everybody, but I think there's a thin line where you can express yourself in an inclusive way where you can touch people's hearts because you're speaking from the heart to the heart. You can do this for you team or your audience. BEST MOMENTS ‘Poetry will save the world, & we're all poets.' ‘A poet is not just a dreamer, it's also a changemaker, a creator of new worlds.' ‘Poetry allows you to take another look at life & allows you to be dazzled by things, you can see the subtle, the good, the kind, the beautiful in people & things.' ‘Poetry is a language of peace & freedom where we can find the right word  in our communication to have a peaceful conversation & relationship.' ABOUT THE GUEST Vincent Avanzi is a Chief Poetic Officer, TEDx Inspirational Speaker, speech writer, globe trotter and founder of A Human Odyssey - The Ink Of The Future. Former ESCP graduate, Microsoft manager and author of 10 books including "Harmony and The Genius Spot of Mankind" and "Trouver son Point Génial" (Hachette), he is also a journalist for the business newspaper Les Echos, a co-founder of the University of Happiness at Work and a Residential Artist at the Institute for Desirable Future. Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Aparna Agarwal, a student of sustainability management to talk about life as a student as well as culture within sustainability & sustainable fashion. KEY TAKEAWAYS I have a strong interest in storytelling, I'm especially interested in social media & how brands want to communicate their sustainability & social impact story to their audience. When something is ‘cool', you need to understand that it's going to stop being cool eventually, when it comes to sustainability & climate change, it's the exact opposite; we can't afford to have sustainability & climate change as things that are ‘cool'. It's something that we all need to work towards on a daily basis until we die. It shouldn't be a trend. It's great that young people are so passionate about it & posting about it on social media. My biggest fear is what happens when sustainability stops being cool, which might happen in the next 2-3 years. Will we then go back to hyper-capitalism & going back to fast fashion. Most people look at shopping as a way to de-stress, as a leisure activity, to chill, take a break from work & not think about serious things. If a brand is shouting at me for buying so much & giving me so much factual information about climate change, I'm not going to buy that product! It's important for a brand to make that communication cool, & working on climate change a nice & great thing to do. BEST MOMENTS ‘It's cool to think about the climate on a daily basis. That's something I really focus on by humanising the whole problem.' ‘Climate change isn't just a flood that might randomly destroy your house, it's thousands of people working with unethical brands & getting products made at less than $1 a day.' ‘I want to make sure that when brands are genuinely working towards sustainability or social impact, they shouldn't lose out on an audience because they can't communicate it in the right way.' ‘The communication has to be drastically different for an Eastern audience compared to a Western audience because the culture is so drastically different. You need to really understand the audience & what they want to hear.' ABOUT THE GUEST Aparna Agarwal is a a mission-driven Communications professional, helping brands deliver impact through meaningful storytelling. With global experience in Sustainability, Luxury and Fashion in my pocket, based in Delhi. LinkedIn ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Kieron James, CEO & founder of the FinTech and payments company, Wonderful about his business and his journey in business. KEY TAKEAWAYS Wonderful started off as an aspirational online giving charity platform that was completely free for charities in 2016. We were looking at all these charities, donors & fundraisers doing wonderful things & we felt we could provide a platform that sat in the middle where we aspired to be as wonderful as they were. Every penny went to charity with no deductions. Money Saving Expert did a fundraising website comparison page, ranked us at number 1, & we were suddenly inundated with charities. This set in motion a success paradox where the more charities, donors & fundraisers used our website, the more our corporate sponsorship budget was handed over to payment processing fees. Covid gave us the opportunity to pause & reflect on what we did & we discovered open banking which was really quick and easy to donate. Open banking means the opening up of APIs from the banks to FinTechs. We can, with the consent of a consumer or charity, move money from their account directly to the retailer or charity's account. We're on intermediary in the middle of that process, rather than when you make a payment with a card there are several intermediaries. It's a bank-to-bank transfer with no data to enter, like sort codes, account numbers & names. We have a tagline of “do good, do well, & be well”. There's often a perceived tension between doing good & doing well, can these 2 things co-exist without people getting cynical about them? Greenwashing, for example. The moment of creating a fundraising platform leading to creating a commercial business – which will keep supporting all of the work that donors, charities & fundraiser do every day – means there doesn't need to be a tension, there can be a synergy between those things.  BEST MOMENTS ‘Open banking is simple, fast, secure, even with a third party provider in the mix it's about 90% cheaper than cards.' ‘We retained the name Wonderful for the payments business because we really see that making payments using open banking is wonderful.' ‘Whatever fees we incur through hosting, staffing, processing, will always be covered by a corporate sponsor so it's always free for charities.' ‘My son did a sponsored skydive in 2016 & was outraged at the fact that a load of the money he'd raised for charity was being deducted by the fundraising platform. We thought it'd be great to do something about this.' ABOUT THE GUEST Kieron James: An entrepreneur with 30 years of experience in launching and scaling start-up businesses in the tech sector, I am the CEO and Co-Founder of Wonderful, a company that provides simple, fast, and secure, instant bank payment solutions. By harnessing Open Banking, and at just 1p per transaction, Wonderful payments are much cheaper than debit and credit card processing. Our payment processing service and fundraising platform are both completely free for UK charities. I am Non-Executive Director at the Fundraising Regulator, where I contribute to the regulation and promotion of ethical fundraising practices in the UK. I am passionate about making a positive impact (it's how we got started in payments - solving the problem of prohibitive card fees for our online giving platform). With several successful exits, my mission is to make Wonderful Payments the leading instant bank payment provider. Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Gareth Benson, an IP lawyer, to talk about purpose and how he applies purpose to his work. KEY TAKEAWAYS If you are a purpose-driven business it is still a business & it has to run like one. You cannot change & save the world unless it is providing an opportunity for everyone, including yourself. So, it has to be treated as such. You can only amplify this brilliant idea & take it to the masses by employing millions of people. Your ideas are valuable & they're worthy of your protection. If you're going to create an idea that changes the world then it's got to be protected. It's not incredibly expensive, you can get a trademark insured for around AUS$2,000, & that protects you for 10 years.  Mark Getty, of Getty Images, said that IP is the oil of the 21st century, except that it doesn't harm the environment. Ideas are priceless but the opportunity to bring them to market needs to be respected because your ideas have value. The more you share your ideas with others, the more you treat them as assets, the further they will go & the more people they will touch. Education has value. Universities are some of the most powerful brands in the world: Melbourne University, number 1 in Australian, Stanford, Stokholm. Thes institutions licence their IP for very capable people to earn a very good education & they licence it for a fee. Most people don't realise,  but education is a massive business in the world, we pay a premium for it, & we pay for the certificate that you get at the end. The second biggest industry in Australian is education. BEST MOMENTS ‘IP is essentially about ideas. I believe in the power of ideas, & I believe the best ideas can change the world.' ‘Purpose & profit do go together because they make the most impact.' ‘You're not an entrepreneur unless you're providing a sustainable business that can affect thousands of people.' ‘We now live in an ideas economy that's being accelerated by AI in front of our eyes.' ABOUT THE GUEST Gareth Benson is a qualified lawyer with the Law Institute of Victoria, admitted to the Supreme Court of Victoria in 2003 Gareth commenced his articles with boutique media entertainment practice Hebert Geer and Rundle (now Thomson Geers) and for Bradley Allen lawyers in Canberra, Australia's national capital. Website  ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Dr Sue Williams about exactly what quantum counselling is. KEY TAKEAWAYS Quantum counselling is based on quantum physics & epigenetics. Epigenetics deals with how generational good & bad things from previous generations such as trauma, illness, disease, talents & abilities affects us by being imprinted into your DNA & passed down through the generations. I had no idea what I wanted to do when I grew up when I was a kid. I was suitable for a number of different careers but none of them really attracted me, so I did office administration & technology training, as computers were just coming in. It wasn't until my mid-50s that I did mindfulness training & a lightbulb went off. I was drawn more to it as I learned more about it, so I did NLP and hypnosis & my main job now is a clinical hypnotherapist which eventually led me to quantum counselling. There's been a lot of study about how emotions are stored in different organs of the body.  You can look back through your family history for this. If you have emotions trapped in your lungs, that's to do with sorrow and grief, if you don't somehow release that it can stay in the lungs & you have lung conditions for the rest of your life. The liver hods on to anger. When you go into trance in a hypnosis session your brain is slowed down from beta waves to alpha waves, which are the ones that occur just before you go to sleep. Kids below 7-years-old are permanently in the impressionable, alpha wave state, because they need to learn so much. Because they don't have life experience they don't know what's right & wrong, so if they live in an abusive household, this could appear normal and imprint onto their mind as normal. That's how things get passed down from generation to generation. BEST MOMENTS ‘I can use my trainings on animals as well as humans because they too have different things passed down to them from generation to generation.' ‘It's a good path to follow whatever you're drawn to as a child because it will more than likely mean  you'll be really satisfied with the work that you do as you get older.' ‘It's possible to change your DNA by changing your lifestyle to how humans are supposed to live & using hypnotherapy to release trapped feelings, emotions & trauma.' ‘We're conditioned to just grab a pill rather than do some deep work on yourself, but there are other ways.' ABOUT THE GUEST Dr Sue Williams is a clinical hypnotherapist, hypnotic language master practitioner, NLP practitioner, life coach, mindfulness master practitioner, Licenced Rapid Transformational Therapy Practitioner and a Doctor of Quantum Counselling. LinkedIn ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Darrell Irwin, founder of the Cre8ion brand marketing agency, co-founder of a software company called Di9ital and a personal development movement called HUM4NS about his journey through entrepreneurship. KEY TAKEAWAYS Most people launch out into a career, learn how to do it & begin to lead in a career which leads to the aspect of legacy. When I got into the leading position & owning an agency, it wasn't ticking all the purpose boxes. I then started to live life more purposefully which has been the common theme to all my business interests. If you're living life on purpose it means your using the skills & talents the come most naturally to you (which you'll discover by looking back into the past) What was the thing you loved doing so much you forgot to eat when you were a kid. Do that as an adult. How can you use those skills in the present & the future and come up with a plan? We live life very narrowly. When I was a kid I wanted to be a footballer, but I didn't make it for a myriad reasons. When you have a purpose you can widen that out to not just focussing on being a player, you could be good at the sport of football, but you could do lots of other roles within it. Not many people look at that & see where their unique skills & abilities could match up with other roles in it. Following your passion won't always lead to success or purpose. You can be passionate about purpose, you might discover purpose & be passionate about it, but being passionate isn't enough. You need people in your life to see that you're passionate about something but maybe point out that you're not skilled enough in it & that your skills could be better applied somewhere else. BEST MOMENTS ‘I focus on the impact rather than the income.' ‘If everybody's in their right place then surely we're going to have a better society & certainly a lot happier workforce because they're doing the thing they were put on Earth to do.' ‘Your ‘why' must be a ‘must' if not it's just a discovery.' ‘When you know what your purpose is there's a million ways it could manifest itself.'   ABOUT THE GUEST Darrell Irwin helps companies who have a more purposeful message to experience great success. Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Angela Roth, who used to be a police officer & now coaches entrepreneurs about visibility & marketing. KEY TAKEAWAYS Being a police officer took me to new parts of myself that I didn't know existed. It stretched me in all sort of areas & put me in contact with people I would never have met. What it developed inside of me was a real compassion for people & the start that they get in life & the power we have to change that if we get the opportunity. It taught me a coaching mindset. My parents had to fight there way up. There were 8 children in the family, so it was tough & there wasn't a lot of money, but they opened doors for us. So many of the people I was coming into contact with had nothing like that & so they chose a journey to do what they felt they needed to do & often ended up in trouble, in prison or with criminal records.  Ask clients to say deep down in their heart of hearts, all things being equal, what would you really like to do in life? Most people have something that they'd never thought was possible. What excites you & who would you like to help, this makes them think outside of themselves & opens their minds to what's possible.  If you follow your heart, the world is a bigger place, the imagination can take you much further than your mind can take you & it can really draw out of you the magic that's inside. It can be a bit scary but for me it's so much more empowering & richer. BEST MOMENTS ‘There's a lot of really passionate people out there who want to help others & I have the skills to help them do that.' ‘If everyone I worked with said thank you to me, even when I was arresting them, then I would have done a good job. Because I treated them like humans some did.' ‘Following your heart can lead to quite an exciting journey, if you're a very structured person it can be hard.' ‘Changing people's lives is wonderful, it gives me energy every day.' ABOUT THE GUEST What if there was someone who truly cared about you. Not about getting something from you, but cared about YOU, as a human being, and who refused to look at you in any other way than as a diamond. Someone who trusts that what you have to say matters. That your voice deserves to be heard, that it can make a difference. Someone who is willing to do whatever it takes to make you shine. That someone is Angela Roth, the founder of Succeed From The Start. Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Alex Witty, an award-winning product designer who is passionate about motorsport, innovation and sustainable design, which may seem like a contradiction, but listen on to find out how these two things cross over. KEY TAKEAWAYS Famous drivers are being called hypocrites for talking about environmental protection & sustainability while still driving. It's clearly not a mix that's gone well, but like all good things something needs to change. The waste of value and material when tyres are incinerated is ludicrous. It got me thinking that most sneaker soles are made of rubber, so I got the ball rolling. It's been very difficult, but it would have been a lot harder 10-15 years ago. The new era of business is very eco-conscious, everyone's got that on the agenda. The hardest thing has been getting access to the premium tyres that have been raced by the best in the world, but thankfully the big tyre manufacturers are really starting to push their sustainability & they see Compound as one of the vessels that will help clean up the industry and their act as they try to get into the circular economy. Our end goal is to start utilising waste road tyres as well, as the motorsport industry wastes around 600,000 tyres a year, which is a drop in the ocean compared to road tyres. But right now we have to focus on what we have control over. We've tried experimenting to create a rubber synthetic leather to make the body of the shoe, but it ended up being really heavy. It was entirely recycled but you wouldn't want to wear them. So, we make the outsoles and keeping on iterating. BEST MOMENTS ‘I'm a byproduct of my parent, as we all are, but my Dad was a petrolhead & my Mum works with a rainforest conservation charity.'‘1.5 billion road tyres are incinerated every year, in the UK we can't put them in landfill which is great, but we pay other countries to take our waste who do who knows what with them.'‘A lot of my dreaming comes from playing a lot of sport at a young age & being part of a team that had discipline and satisfaction of winning a game & a need to succeed.'‘Once you start winning you want to win more & once you're good at something your self-confidence & your belief in yourself improves.' ABOUT THE GUEST Alex Witty in the founder of Compound Footwear, a revolutionary brand of footwear created from waste motorsport tyre rubber. Website ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn  

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Professor Jaideep Prabhu about frugal innovation and circular business models. KEY TAKEAWAYS The process of production & consumption since the industrial revolution has been a linear one; companies took resources from nature, make products & services from them which they sold to consumers to use, & when we were done with them we simply dumped them back into nature. This system, while it was phenomenally successful for the companies themselves, created a lot of negative externalities for the environment & society. It's both wasteful & unsustainable. It's important now, as companies & the economy grows we simply cannot replicate growth on that model, we have to move to a circular model where we reduce, reuse and recycle all the resources that go into the products & services we produce & consume. Making the best use of limited resources & not running the risk of running out of precious natural resources, energy & time. Frugal innovation is all about how one does more & better with less. Startups using a circular model still have to produce a quality product that can go head-to-head with the equivalent linear model business. It may have to be a premium product because it's not a trivial thing to do & they are absorbing some of the negative externalities & costs that the linear model competitors are not. By definition your customer cannot be the average mass-market customer who goes for fast fashion products. It may limit your market, but many businesses can succeed with a niche strategy. BEST MOMENTS ‘There is a very intimate link between sustainability, circularity and, indeed, frugal innovation & it's really important for businesses to move toward circular business models.' ‘Fashion & clothing is a big source of waste, we buy far in excess of what we need & a lot of it ends up back in landfill. People need to reduce how much they purchase, reuse & repair as much as possible.' ‘You need to know your target market very well.' ‘Design sustainable solutions. It will help you be more efficient & productive, even financially.' ABOUT THE GUEST Prof. Jaideep Prabhu is the Jawaharlal Nehru professor of business and enterprise at the Judge Business School at the University of Cambridge, the director of the Centre for India & Global Business (CIGB). He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation. Frugal Innovation: How to do better with less ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to leather craftsman, Yusuf Osman to talk about his career and his passion for leather. KEY TAKEAWAYS My mission right now is to get the world talking about leather, but it's taken me a long time to get here. I didn't know a creative career existed when I was a child, so from the narrow range of options presented to me at school I decided to choose law. As soon as I arrived in London for university, I realised it wasn't for me, those weren't my people, especially not the corporate side. But, I took advantage of being in London & the ability to try different things like working in food, knitting, jewellery, circus arts, ceramics, woodworking & after I graduated I discovered leather-working. Looking through a lens of connecting different areas of our lives through leather, & connecting it to the values of craftsmanship, we can begin to understand ourselves, our relationship with materials, the natural world, how we relate to each other, & what kind of world we want to live in, what kind of values. It's a way to be able to grasp sustainability in a tangible way.  I was always driven by purpose. I didn't fit into the corporate focus of law in the City, so I ended up practicing human rights law. But, as I was practicing it I realised that all I was doing was just putting a plaster on very big social problems that I couldn't solve. I didn't want that, & that's what made me shift. I didn't want to be someone that fixes, I wanted to be someone that builds because that adds value.  I tried for 10 years to make money the reason I pushed myself and made my business successful, but really it was never my driver. I don't think many, if any creative people are led by money. What I've realised, & I probably always knew, was that I wanted freedom when I left my job. I just came back from a stint of travelling and experiencing craft on the road & I realised it's freedom that I need, not to be trapped by a sense of doing the same thing, I must keep a sense of freedom in what I do, I can't follow a set path. Money has never driven me, though I want to earn more money. To do that I've had to realise what my value is, & I'm attuning to that and believe my value will be reflected back from the world in terms of money.  BEST MOMENTS ‘Leather-working is still very much an undiscovered craft in terms of mass acceptance I'd say it's a very accessible craft, you don't need a lot to start, but it's not as accessible as knitting, sewing or ceramics. But, that's something I'm working to change.' ‘Leather is one of the few materials that connects land, farm, food, fashion, and beyond.' ‘People like to listen to me talk & the way that I communicate, that's a skill that I learned at law school which is a really useful skill.' ‘People say that when you find something that you love you should pursue it as a business, but that just moves you from one box into another box. When I work, the only thing that drives me is a sense of freedom.' ABOUT THE GUEST Yusuf Osman's passion for making started whilst reading law at The London School of Economics where he thrived in the extracurricular. He continued to explore his creative side whilst training to be a solicitor. An avid workshop taker, he tried the gamut of crafts and discovered a passion for premium natural materials and a flair for working with his hands. A chance weekend workshop in The Cotswolds introduced Yusuf to the world of traditional British leather craftsmanship and began a quest that has taken Yusuf all over the world to learn from the best and returning home to obsessively hone his skills in his home studio. An all consuming hobby turned into a career when Yusuf moved into his current studio at Cockpit Arts Deptford to pursue leather-working full-time. His work has been exhibited at the Walsall Leather Museum and featured in Crafts Magazine; he has taught leather-working to actor John Malkovich and magician Drummond Money-Coutts and he has worked with brands such as eBay and Jo Malone. Yusuf is the UK's foremost authority on fine saddle-stitched leathergoods. From sketch to final stitch, your piece is conceived and made in-house using the finest cuts of leather and a unique blend of contemporary and traditional techniques. Website Socials: @yussico ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Lucy Hall to talk about sustainability in the fashion industry. KEY TAKEAWAYS My co-founder and I saw first-hand the meteoric rise of eCommerce and fast fashion, you'd shoot 100-150 products a day by the end of her modelling career. That's a huge amount of over-production & under-utilisation & it didn't sit right with us, we knew we were complicit in encouraging people to consumer more & more in our roles in the fashion industry, we wanted to use our skills for better. In the fashion industry you rent clothes for photoshoots & events we wanted to democratise that & enable people to have a huge, shared wardrobe. We want to move people from the linear take, make, waste model to a more circular economy which we believe is a more sustainable way to experience fashion. We talked to a lot of people about their fashion experiences, how they consumed fashion, what sustainability meant to them. We all want to be more sustainable, but we have busy lives & everything has become more convenient, you can go to your local high street and buy the latest trends or go on your phone & order something that arrives tomorrow. There's a value gap where we can't take the time to research & find out it might be better to rent the clothes & how to do that. In reality, it's a tough sell. We're thinking of lots of different ways to overcome those issues. BEST MOMENTS ‘When I opened my restaurant is where sustainability really embedded itself into me, the connection between eating locally & seasonally was much more prevalent than in fashion.' ‘There's enough clothes now to clothe the next 6 generations of people, we don't really need to produce any more.' ‘What consumers want is to be sustainable, but we have to make it very accessible & convenient for them as possible.' ‘We want people to start being more conscious about how their clothes & their wardrobes & how they can experience fashion in a different way, but it will take time. It's about education & removing all the barriers possible so it's just like ordering something from Amazon or visiting a store.' ABOUT THE GUEST Lucy Hall: “With 18 years of experience in the fashion industry, I have honed my skills in management, creative, & strategic practices while working for esteemed agencies like Elite World and Models 1. During my time as a restauranteur, I observed the advanced level of sustainability practices and initiatives being implemented. This firsthand experience motivated me to seek out circular business models in the fashion industry that could deliver real impact. No longer content with waiting for sustainable change to happen, I joined forces with my co-founder to establish LOANHOOD. Through LOANHOOD, we are actively working towards creating a more sustainable future, combining my deep knowledge of the fashion industry with our team's collective passion for environmental and social impact. We see a future where the circular economy is embedded into every life, changing the way we create and consume forever.  LOADHOOD Wild Swans ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung gives her five steps to avoiding procrastination to increase productivity. KEY TAKEAWAYS People tend to procrastinate because they are trying to avoid some kind of pain perceived with doing a certain task. This could be because it's boring, difficult or, if you complete the task & have to show it to the world, that pain could be about being judged or failing. So, we do something less painful or distracting like cleaning the kitchen, walk to dog, clean out drawers, watch a TV show, scroll through social media, the list is endless. We waste so much time in procrastination mode, even though the brain is only trying to protect us from perceived pain. It's a habit & we can train ourselves out of it. Focus on your ‘why'. Often, when we procrastinate, we're thinking of the short-term result or pain that is perceived, if you tie the task into a bigger sense of purpose as to why you're doing it, then it's much less likely that you will procrastinate because you're starting to see the longer-term vision & importance of the task much more. Schedule a time in your for specific tasks rather than doing them when you feel like it because what gets scheduled is more likely to get done. This reduces stress & is another thing that, like a muscle, we can train ourselves to do. The more we follow through on tasks we're supposed to do the easier it becomes over time. Get an accountability partner because we need them to keep the noise down & help keep us on track. A good accountability partner won't tell you to chill out & take it easy (unless you're working too much & forgetting to eat, exercise etc!), for productivity it should be someone who has a chieved at a higher level then you (mentor/coach/friend) who will help push you beyond your comfort zone. BEST MOMENTS ‘Procrastination is not really a time problem; it is a mindset problem.' ‘Stop catastrophising the task. If you associate the task with pain your brain will do whatever it can to make you avoid it.' ‘Chunk down your tasks into smaller, bit-sized tasks, it becomes much less overwhelming & much more doable.' ‘It's very simple, but we need to practice it more & more because the more we do it, the more we follow through, the more we stop ourselves from procrastinating, the better we get at it, & enjoy it.' ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to tech & eCommerce expert, Riikka Olli, about circular business models. KEY TAKEAWAYS My circularity/sustainability interest is linked to my background. Coming from Finland I literally lived in a forest in my childhood years. It comes from a connection to & respect for nature. It's important that we change the way the world is turning towards environmentalism & doing business that protects the environment.    A couple of years ago I got curious about exploring circular business economies. When I started working on Menddie I had a previous startup that made re-sale discovery easier, that led me to look at it more from a business perspective. Menddie's key value proposition was around care & repair services to brands for their customers. It's a tech platform that enables the service side for customers booking either through brands for warranty repair or for the customer booking out-of-warranty repairs. It's also a network of menders & repair professionals. There's a good number of companies already doing sustainability reporting & being very serious about it. But it's not actually impacting or changing the way they do business or operate day-to-day. One of the things I feel, as a consultant, that I can help companies & decision makers see is what to measure today, what the sustainability report tells you, & pointing out the things they could be doing better & how to shift the system/business model. It's about re-assessing your purpose & why you exist as a company; now you know where you are as a company, now you can drive your actions towards committing to those goals rather than simply reporting numbers. It's our role to instil confidence in the process and to inspire. It needs to happen now. Companies need to see the risks of not acting. BEST MOMENTS ‘Having kids made me think more about my environment & the way I live my life & what actions I wanted to show my kids.' ‘If you don't build-in circularity into your value chain it's going to be very difficult for you to measure the impact of your circular model without that traceability & visibility.' ‘Fashion, specifically, has these massive supply chains that are so complex, we don't even know sometimes who the end supplier is, which is kind of scary.' ‘This really requires long-term vision, commitment.' ABOUT THE GUEST Riikka Olli provides business and strategy coaching for entrepreneurs & small businesses. Her experience is in Fintech (10 years at PayPal), Ecommerce (Pixmania.com and InPost UK). She is currently launching her own start-up within FashionTech, www.styleuncodedofficial.com, but she is looking to help other founders and small businesses in growing & expanding their business. LinkedIn ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about empathy in action is how visionary leaders are changing the game, why it should be at the heart of leadership, & how it's reshaping the business landscape. KEY TAKEAWAYS The essence of empathy in action is a world where leaders don't only understand their team members, but actively seek to connect with their experiences. That's something that's quite unusual to see in the current business environment. It's not just about being kind, it's about fostering a workplace culture that values the unique perspectives of each individual. Lead by example & cultivate a workplace culture that's not just a buzzword, but a daily practice. Foster open conversations & open communications across the board, across the different departments.  Understand the diversity in your team and value the unique perspectives of each & every individual & what they're bringing into your organisation. Accept that, recognise it, & make them feel heard. Provide support & resources. Empathy extends beyond understanding & involves action. Provide the necessary resources to help your team members navigate challenges. This could include mentorship programmes, mental health resources, or flexible work arrangements – which has become much more common in recent years. But, do not be so fixed in your approach, look at if it's really going to work for your company before accepting or denying proposals. BEST MOMENTS ‘Empathy is not just a feeling, it's a powerful force that can transform the way we lead & do business.' ‘93% of employees are more likely to stay with an empathetic employer.' ‘Active listening is important & a genuine concern for the wellbeing of your team.' ‘Empathetic leaders seek to understand the experiences of other & leverage diversity points for innovation & growth.' ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about plastic packaging & why it's important. KEY TAKEAWAYS Circular packaging minimises waste & could reduce your waste processing costs. If you reduce the packaging you may also reduce the cost of initially creating the packaging. It also reduces your environmental impact & aligns your brand with sustainability which resonates more strongly with today's conscious consumers. Nearly 80% of plastic packaging ends up in landfills or the environment, wherever you go you can almost guarantee seeing some form of plastic packaging somewhere. Circular packaging aims to break this cycle by creating a closed loop system where materials are being reused, recycled &/or composted more thoroughly.  Audit the packaging the you use in your business. Whether you're a brand producing products or a service-based business, you are more than likely still using some kind of plastic packaging. Can your packaging materials be recycled? Are they contributing to the plastic problem? Explore sustainable materials & consider alternatives like compostable plastics or move away from plastics to recycled paper or even more innovative materials like mycelium-based packaging. BEST MOMENTS ‘The equivalent of a garbage truck of plastic enters our oceans every single minute of the day.' ‘Circular packaging is not a trend, it's an essential step towards a c leaner and greener future.' ‘Design for the circular economy by working with your design team to create packaging that is easily recyclable or repurposed.' ‘Make sure that you're looking at your packaging lifecycles as well as the product's when you're first designing your product & talk to your suppliers to let them know you want to use sustainable alternatives to plastic.' ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers & to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Rachel Kan, the founder of Circular Earth & Real Circularity as well as an author of a book with the same name about circularity – which is the topic of 2024 & is core to achieving true sustainability. KEY TAKEAWAYS We see circularity as a thing that constantly creates new value or keeps the value perception of the things that you're creating, whether you're turning it into something else or pushing it into a different industry, it's still creating value for all of those nested systems. We have regeneratively grown cotton that's been completely rain-fed & is hand woven, so there's no CO2 involved in the process of creating it, that's then cut & sewn & designed to have longevity. The knee panels are designed to be modular, they can come out when you put a hole in them & new ones can be put in. At the end of it's life the mono-fibre can be chopped up and composted because it's ‘naked', there are no dyes on it, not even natural dyes. We're creating a customer community where they become a part of this brand & show us what they do with their jeans; do they pass it on, swap it, keep it forever, visit our natural dye workshops & learn which natural dyes to use (not all natural dyes are sustainable). We then need to create the economic functions to do that which could involve creating a festival or a membership around it, or a product for service. Some will be adopted & others won't, but failure is learning. Success comes in many ways and levels for different people & brand sizes, it can be measured by what we want as people. The people that have come together on Sandra's Stories have been able to showcase their respective businesses, through that brand, & position themselves & say they've worked on that project to get more business. It's not necessarily what the product creates, it's what that product can create for other businesses as well. BEST MOMENTS ‘You can have unsustainable circularity, so it's really important to make distinctions in the first place. There are so many nuances of creating circularity.' ‘The best thing to do with a plastic bottle is to turn it into another plastic bottle because you're keeping the same value-add with it. Better still, create a long-life plastic bottle that can be turned into another plastic bottle at the end of that lifecycle.' ‘We're building the bridges for everyone else to walk over.' ‘I don't care what business size you are, there's something you can do in this.' ABOUT THE GUEST Rachel Kan is a Fashion sustainability specialist at Circular Earth & Ecosystem Architect at The Ecosystem Incubator CONTACT www.RealCircularity.comwww.Circular-Earth.co.ukwww.RSKan.comwww.TheEcosystemIncubator.com Real Circularity  Ken Alston - https://thekenalston.comSimon Hedley  (The quote assume nothing confirm everything) His brain work.https://thestrategicalchemist.com  Collaborations  https://sanjastories.comhttps://lovebigcoats.com  Rachel Sheila Kan,Managing Director,Circular Earth LTDwww.circular-earth.co.uk 07967 323760 ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers & to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to use passion to build a mission-driven team that thrives by creating a workplace where individuals aren't just employees, they are contributors to a shared mission KEY TAKEAWAYS You need to create a workplace culture where individuals find meaning, fulfilment & a shared purpose in their work. That in itself creates a happier people & a happier team. According to a Gallup study, teams with high employee engagement – where they are happier – experience 21% higher profitability. Hire & develop passionate individuals. Building a mission-driven team starts with hiring individuals who are not just skilled, but passionate about the mission. Encourage continuous learning & personal development, & nurture & amplify that sense of passion or purpose that drives them towards the mission. Foster a collaborative & inclusive culture where every team member feels valued and connected to the mission. This involves open communication, shared decision making * recognising individual contributors. This enhances innovation & creativity within your organisation. Do an audit of your team. Which people in your team are or are not aligned with your mission? Do you have to drive them, or do they drive themselves? BEST MOMENTS ‘Passion is the fuel that ignites purpose and a mission-driven team is the vehicle that drives it forward & creates the impact that we want to create in our business.' ‘Define a clear & compelling mission for your team which resonates with the values & aspirations of each of the team members, providing a shared sense of purpose.' ‘Ensure that individual & team goals align with the overarching mission, this alignment creates a roadmaps for success where every achievement contributes towards the greater good.' ‘Your team is not just a collection of individuals, it is a team united by a shared mission.' ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring and digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about successful marketing guru, Grant Cardone's (who she has recently parnetered with) strategies to help purpose driven businesses. KEY TAKEAWAYS Best known always beats best. This is especially true in the sustainability space where there are products that can literally change the world, but we don't put ourselves out there or feel comfortable marketing it. McDonalds don't have the best burgers but they're the best at marketing and people go there. Assume nobody sees it. I don't market enough & I see very few people who market enough to drive business. We're always worried that if we market too much people will get annoyed with us or we'll be in too many places & people will get bored of seeing us. That's not true, especially on social media where not everybody gets to see your content. Attention is the most valuable currency, especilly if it's a really good product that's going to change the world. Attention is the most valuable currency. Without it there can be no sale. Frequency comes before greatness. Make sure you keep putting yourself out there & if you're not great at doing videos, wrting emails, whatever, keep going, you will get better & greater at it the more you do it.  BEST MOMENTS ‘Money follows attention: No attention no money, no money no sales.' ‘Repeat successful actions. Always track your KPIs, marketing & whatever you do in your business to see what does & doesn't work.' ‘Speed is senior to qulity in marketing (not product quality!). Sometimes we procrastinate on sending that text or email, making that reel or post. We're holding ourselves back. It's better that we get it out there than not..' ‘Marketing is senior to sales. No marketing, no sales.' ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about ‘closing the loop' & how it can transform your business. KEY TAKEAWAYS Instead of the traditional take, make & dispose models, circular models emphasises a closed loop system where they are designed to be reused, re-manufactured & recycled. Aside from being a positive force for the planet, circular business models can actually boost your bottom line. Companies that adopt a circular practice can unlock up to $4.5 trillion in economic value by 2030. Audit your supply chain. Take a close look at identify ways in which waste can be minimised & explore sustainable sourcing options. A circular business starts with responsible inputs as well as outputs. Design for circularity. Challenge your product designers to create products with a longer lifecycle & opt for materials that are easily recyclable &/or can be repurposed. Think longevity not disposability. No planned obsolescence. Implement a ‘take back programme'. Encourage your customers to return used products to you. This not only fosters customer loyalty but also allows you to refurbish or recycle the items, closing the loop on your product's lifecycle & taking responsibility for your company's outputs. Before you launch this, do make sure that you've looked at the processes from an operational point of view that you are able to recycle and repurpose the items that come back to you. BEST MOMENTS ‘Sustainable business practices are not a cost, they are an investment in the future of our planet & our economy.' ‘It's not about numbers, it's about building a resilient & sustainable business that stands the test of time.' ‘Leverage digital technology to track & optimise your circle of processes so you can prove what you're doing and can't be accused of greenwashing.' ‘Closing the loop isn't just a trend, it's a business imperative. It's about creating a legacy that goes beyond profits; creating a lasting positive impact on the planet.' ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people & planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

To celebrate the start of 2024, Tze Ching reflects on the direction her show is set to take for the next twelves months. This year will see a shift in focus towards the topic of circularity and sustainability in business. Further topics such as design thinking, impact measurement, marketing, and sales will also be at the top of Tze Ching's list to be discussed.  Additionally, Tze Ching shares with her listener a new challenge: Slow Fashion 365. This challenge is aimed at helping individuals create a more sustainable and stylish wardrobe. Listeners can expect a wealth of tips, ideas, and insights on launching, growing, and scaling purpose-driven businesses in this episode and throughout the year. KEY TAKEAWAYS The podcast will focus on the topic of circularity in 2024, exploring how businesses can become more sustainable by adopting a circular approach. Tze Ching plans to invite guest speakers who are experts in circularity, design thinking, impact measurement, and sales to provide valuable insights and strategies. Sustainability will be a key focus for this year, as the current "take, make, dispose" system is unsustainable and detrimental to the planet. BEST MOMENTS "There is no way that a business, or that we, can become fully sustainable if we continue - both as business owners and as consumers - to deplete the resources from the planet."  "I've invited some guest speakers to come and talk to us about their expertise." "Unless we are more circular in our approach there is no way we can become sustainable." "Sales is really important. We're going to be talking more about that this year."    VALUABLE RESOURCES www.slowfashion365.com ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring and digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILS Website Facebook Instagram Twitter LinkedIn

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about consumerism, the insatiable desire to keep buying more and more, and the relentless pursuit of material wealth which has become one of the major characteristics of our society. Is it just harmless shopping or is it a reflection of a social illness? In this episode she looks at some of the negative impacts of consumerism has on individuals, communities and the environment. www.makingsenseoffashion.com  KEY TAKEAWAYS Consumerism is very much fuelled by the ‘cult of materialism', where people find their identity through acquiring new possessions. This mindset promotes a never-ending cycle of desire and dissatisfaction which in turn leads individuals to constantly want more, not feeling good enough and seeking out new goods to buy so they can feel better about themselves. Consumerism accentuates social inequality by promoting a culture where status and prestige are defined by the ability to accumulate wealth. Actually, it's true and it does for many, but the growing gap between the rich and the poor is becoming more and more pronounced as consumerism pressures people to keep up with the unrealistic standards set by the affluent and so-called influencers. This in turn leads to feelings of alienation and inadequacy amongst those who cannot afford to live this lifestyle, which is the majority of us. The emphasis on external validation and materials success has a detrimental affect on our mental health. The relentless pursuit of possessions can lead to anxieties, stress, constantly feeling inadequate and being enough. The consumerism mindset is really not helping us to feel connected with ourselves or making us feel good about ourselves. The way consumerism is sold to us is to make us feel unhappy because it's very difficult to sell to a person who is already happy with themselves or feel they already have all they need. We need to be more aware of what's happening. Don't just go out there and consume for the sake of consuming because there is a cycle that entangles us in this toxic environment where we need to buy new things to feel better about ourselves, or we shop because we're bored or are feeling disconnected to make ourselves feel better. BEST MOMENTS ‘We rely on our possessions to build our own self-worth and identity, and that's a real problem.'‘What we forget is that influencers may well be living this lifestyle, but for some of them, that portrayal is only a small part of it and is a bit of a lie.'‘They need us to feel inadequate in order for us to want to buy more so that they can make more profit.'‘Consumerism isn't just about shopping, it could be food, alcohol or drugs.' ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILS Tze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/ Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about the words not to use to avoid claims of greenwashing (making misleading or false claims about a product or a company's environmental friendliness to attract eco-conscious consumers). KEY TAKEAWAYS Greenwashing has become a huge problem in industries like fast fashion where huge claims are made to attract eco-conscious consumers to buy their products. To avoid greenwashing claims it's essential to be transparent and honest in your marketing otherwise you could very quickly lose all your trust and credibility from your customers. The word eco-friendly suggests that the product or service has minimal environmental impact. However, if not supported by evidence or specific certifications it can be considered vague and misleading. Similar is the word ‘green' which can be seen as a generic and unsubstantiated claim, you need to specify what makes the product/service green. The term ‘organic' often relates to agriculture and implies that the product is free from synthetic chemicals and pesticides. Be cautious of using it for food products because it needs proper certifications. ‘Eco-conscious' indicates awareness of environmental issues but it should be accompanied by concrete actions and proof. Explain the sustainable practices you've adopted, what do you mean by “we're an eco-conscious company”? Are you just thinking about being eco-conscious or are you actually doing something about it? Explain what you're doing and back this up with proof as well. BEST MOMENTS ‘Everything nowadays seems to be sustainable. This word implies the product/service meets the needs of the present without compromising the ability of future generations. Be cautious if the claim lacks supporting data. Provide evidence.'‘Not all natural resources are sustainable or harmless, make sure that you clearly state what natural materials/ingredients you're using.'‘The word “clean” can mean a lot of things, be specific.'‘If a product claims to be biodegradable it should decompose safely and within a reasonable timeframe in a natural environment.' ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILS Tze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/ Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/  

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to get over the fear of public speaking at events and how she got over her fear of public speaking. KEY TAKEAWAYS When you speak in front of an audience you could potentially have hundreds of thousands of people listening to you and your message and you can share your message and your passion with them. So, it's a really, really powerful thing to get more comfortable with.  Define your speaking topics you want to speak about and make sure they align to your expertise and the experience of the target audience. Who are you speaking to? What are you speaking about? Write out who you want to speak to, who you want to help, how you can provide value to the group of people you want to speak to. Build a professional speaker profile that highlights your experience, credentials, why people should listen to you, any past speaking engagements no matter how small. Include testimonials or references from past speaking events. Offer free workshops/webinars/online session to get more comfortable speaking. You can organise these yourself about a topic you want to speak about, that you love and that you're an expert in. Promote these events through your network and social media so that you can at least get a few people watching, listening and hopefully engaging with. It doesn't matter how many people are there, even if there's no one there just deliver your training as if lots of people are there and see it as practice. BEST MOMENTS‘Public speaking opportunities can significantly boost your profile and also your credibility.'‘Start with local events if you're not comfortable speaking in front of a big audience yet or if that thought petrifies and scares you.'‘Opportunities are easier to get if they're accessible, ask your local schools if they need you to speak on your chosen topic/area of expertise, they're usually are looking for speakers who want to step up and speak about something.'‘Leverage your network, let your network know that you are interested in speaking in front of an audience, that you are available for speaking gigs. Maybe they didn't even know you wanted to speak at events or what your expertise is.' ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILSTze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to network better and getting over the intimidation some people feel at networking events.  KEY TAKEAWAYS Networking is a very important thing that we should be doing because that's where we meet collaborators or people in our industry that we can learn from or potentially find new clients. So, it' vey important that we're comfortable networking. The first thing I do is set a goal as to why I'm going to a networking event, having clear goals helps you attract the people that you need to speak to, identify who you need to speak to and how to speak to them. Start small. If networking feels overwhelming, start at smaller events like local meetups, workshops, social gatherings related to your industry or your interests. These settings are often more casual and relaxed which is much more conducive to initiating conversations with people. Listen more, talk less. When you meet new people focus on actively listening to what they have to say and show genuine interest in their experiences and opinions. Listening helps build rapport and makes other people feel valued. If you're not comfortable speaking in a networking group, ask questions and be genuinely interested and listen.  Practice your elevator pitch before going to a networking event. This is a very important part of your preparation and will help you to feel more comfortable so you don't feel caught out or worrying about what to say when you meet new people. The elevator pitch is an introduction to you and what you do in a very concise manner. Keep it brief, memorable and tailored to your audience. People will always ask you what you do, don't just say your job title, say who you helped and how.  BEST MOMENTS‘Keep an open mind because sometimes opportunities do just appear whilst you're networking.'‘You don't have to speak to build rapport, you just have to listen and ask questions that you're actually interested in.'‘Be authentic, by yourself and be honest with you interactions, people appreciate authenticity more than anything and it helps build trust in the relationship that you're building.'‘After you've been to a networking event do follow up with the people that you met, especially if there's anyone that you particularly enjoyed talking to. Connect with them on social media or send them an email, mention a point you both talked about and offer to meet up to continue the conversation. Make them feel remembered and valued, this reinforces your connection.' ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILSTze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how becoming a key person of influence in your industry requires strategic approach and consistent effort, and she shares her simple 3C Framework with you that will help you get there. KEY TAKEAWAYS The 3Cs are: Content, Connection, and Consistency. If you get those three parts right then you are well on your way to becoming the key person of influence (KPI – the person who gets all the work, gets to speak on stages, work comes to you rather than chasing it) in your industry. You need to build a personal brand that communicates your expertise, values, and personality. This includes creating a personal website, optimising your social media profiles and using a consistent tone and style across your content. Building a powerful personal brand requires a combination of authenticity, consistency, and value delivery. Define your unique value proposition, identify what sets you apart from others in your industry and articulate it consistently. This should communicate specific values and benefits that you bring to your audience including expertise in your specific niche, a unique approach to problem solving or a distinctive personality. Engage and build relationships, you never become the KPI in your industry if you stay in your room with your knowledge and don't get out there and meet people. Interact with your audience regularly, respond to comments and massages, email them, engage in discussions on social media about your topic, go into forum and answer questions, go to industry events and talk to people about your expertise and build genuine relationships with your audience fostering loyalty and trust.  BEST MOMENTS‘Do not build a brand that's not you, people will see through it.'‘Be authentic and transparent, people's inauthenticity radar is very well fined tuned. Share your stories, experiences and struggles openly allowing your audience to connect with you on a deeper level.'‘Create and share content that provides value to your audience.'‘Utilise ChatGPT or other AI tools to help you become more productive, but don't use it 100% or your content will become like everybody else's, make sure you personalise it and use it as a guide to come up with ideas.' ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILSTze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sam Onigbanjo, a visionary in the realm of digital marketing, to talk about  digital powerhouses and how to create connections in the digital world.  KEY TAKEAWAYS I got into all these platforms because I kept connecting and making sure people were seeing what I was doing. Pre-Covid people still believed in going to the office and having physical meetups. At that time, as an early adopter, we were really pushing the digital agenda and we were being told things like: “This is really interesting, we'll get back to you”. But when Covid hit my phone really started ringing and all of a sudden this ‘second page' service became a hot cake. When you can connect to the right audience and you have the right peers you can look at something that looks like nonsense (like Facebook did when it first appeared) and think about how you can maximise it.  We will never know how to serve a customer best, but we can create avenues of service. There are 3 ways you should be able to serve any customer: 1) Deliver exactly what they say they want (though what people say they want isn't always exactly what they want). 2) Work with them to deliver something they might not think they need but makes the service better. 3) Do it yourself, where they don't need me or the time, they just need a recurring system where every ‘x' months you send out a supply of whatever they need so they are never without it. Marketing isn't just about selling a product and banking, it's about trying to understand the behaviour of that avatar and who they are. Asking questions costs nothing, but the data that you get from it can actually help you to sway and engage with your audience emotionally. The moment the connection happens and people believe you are the right person to buy from the emotion – the dopamine that's released into the cells – is the same as that released in a love affair. The one thing about love is that people never want it to end.  BEST MOMENTS‘It's all about positioning There are 2 key words that people want to use when you're talking about marketing; one is “adjust” and the second is “connect”.'‘We don't need to go to the office as much, we can connect online. Adjust your mindsets and recognise that your marketing can be done, and you can connect, to the entire globe online.'‘Opportunity favours those that are bold and are out there.'‘People don't want a good marketing relationship to come to an end because they don't want to go to someone new.' ABOUT THE GUESTSam Onigbanjo is the CEO of Great Business Platforms, Marketing and Communications Specialists. His S.T.R.ON.G methodology can help any business develop a clear message and scale using digital marketing applications. He can also help with development and adoption of AI, digital productivity apps, sales funnels, automation, chatbots for businesses that need to Increase revenue, visibility and authority. Additionally, Sam gives 3 tier coaching for business leaders. Website: https://samonigbanjo.com/ ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILSTze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to life alchemist Cristiana Rocha to discuss exactly what that is. KEY TAKEAWAYS What I'm doing is no longer a therapy, I come from the field of art and dance, from psychology. I always wanted to bridge movement and the physical body with the inner body, the inner soul, it's invisible but we know that it's moving us.  What I facilitate at a session is really connecting you to the frequency of love and connecting a web where the energy of stars circulates within us. We forget that we are star seeds that really want to explore being human.  I like to remind people that this ocean of consciousness, this love, this god, this universe, this thing that is beyond and before everything, if we touch that it's much simpler to live in the heart. The process of life alchemy for me has to do with embodying things. Somehow I can embody the Sun. It's amazing, you start expanding from your particular perspective of closing yourself in a box to thinking that if everything around is a perception of my unique point of view to I am everything around, you start feeling this divine presence in yourself. We are much more space than matter. If you accept space into yourself then you start to not rush so much when things happen, you give them space and think about being there, breathing and inviting space to come in.  BEST MOMENTS ‘Your body knows.'‘It was as if I had a first life of doing things, being really active and pioneering some things and collaborating with a lot of people from different areas. But, after this experience it was a process of undoing, detaching, taking out all the heavy stuff.'‘Be present and in the moment.'‘What if where I am is where I need to be?' ABOUT THE GUESTCristiana Rocha develops activity in the field of consciousness and evolution through reconnection to spirit, body and nature. Founder of Mystery Embodied – a system for personal transformation that anchors the full embodiment of the soul to those ready to embrace their potential - promotes the expansion to all that are feeling lost, in transition or simply want to live the life they love by being who they are.  She doesn't coach people, she activates the remembrance of the deepest essence, allowing integration of the different parts through a natural, catalytic process. Since 2022, Mystic Walk is her singular proposal that concentrates healing powers, along with creative and meditative skills to dance with life in a balanced way. Website: https://www.cristianarocha.com/  ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILSTze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Helen Neal, the owner of HN Communications and Leaders LIVE, to talk about how organisations communicate effectively on climate, people and purpose.  KEY TAKEAWAYS More now than ever businesses are trying to do more in terms of sustainability than they did before, even small and medium sized businesses. Some sectors are doing better than others and have realised that if they don't make these changes now there will be fundamental challenges of their existence, potentially, in 10-20 years time. I never set out to start a sustainability communications agency, or an agency at all, a lot of us just fall into these roles. I started out in government relations around policy and campaigning and I did a lot of work within corporates. There was always big questions about the environment and emissions, so it's always followed me. When I set up as a freelance consultant 6 years ago I kept getting asked to help on things like sustainability strategy and how to embed that in organisations and how they needed to talk about that externally. As we grew out like attracts like and we kept getting more projects in that space so we decided to focus in and become real specialists in this space.  Sustainability communications is very different to traditional corporate communications or marketing, it's a different approach and mindset. One of the first things we try to do when working with businesses is try to get them out of that traditional corporate comms or marketing mindset which is always about putting a positive spin on something to sell a product or service. With sustainability communication we have to do it a different way, it's all about action, so if you have something you have acted on that's the point to communicate. There's always more to be done for all businesses at this point in the climate journey to 2050. It's really important for any action that is taken and then communicated, there's also an acknowledgement of “we've done this to this point and we know that there is a next step in our phase that we're now going to be working on”. That's where having a very clear sustainability strategy that is linked directly to your company strategy that's championed by your CEO that's when we really see sustainable change of a business done in a successful way. BEST MOMENTS ‘Year on year there are more businesses coming to the table trying to start taking practical action on sustainability, which is positive.'‘It's a risk to niche down too specifically, but I think it can be a real added benefit for your business to really become known for something.'‘Putting out statements or commitments is not enough, until you've actually made some practical action on that commitment we'd advise not to go out there and say anything.'‘Being able to get on the front foot and share the difficulty and challenges around the transition around sustainability is as valuable to your stakeholder, employees and industry as sharing the good.' ABOUT THE GUEST Helen Neal: I'm the owner of the award-winning Sustainability Communications agency, HN Communications and sustainability events company Leaders LIVE.  I have two decades of experience in political and social campaigns and communications.  I am an advocate of collaboration and kindness in business and I am on a mission to help businesses do more good in the world. Website: https://www.hncomms.co.uk/ https://www.leaders-live.com/  ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILS Tze Ching's website: https://wedisruptagency.com  Facebook: https://www.facebook.com/wedisruptagency  Instagram: https://www.instagram.com/wedisruptagency/ Twitter: https://www.twitter.com/wedisruptagency  LinkedIn: https://www.linkedin.com/in/tzechingyeung/   

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Ruth Doolittle, a multi-award winning animal communicator, therapist, shaman, and intuitive teacher to talk about animal communication and intuition. KEY TAKEAWAYS We all have intuitive gifts. Unfortunately, what happens through conditioning, society, home life, education, and lots of other cultural aspects, we tend to tune down and learn to ignore and disregard our intuition. Intuition is at the core of being an animal communicator, having an open heart and mind is also helpful. People tend to call it a hunch, gut feeling, a knowing, will dismiss it as a coincidence or a weird thing happening that they can't explain. A big part of teaching animal communication and intuition is learning to understand the subtle communication that goes on. It's much quieter. When I talk to animals they're not moving their mouths and having a chat like we are, they might send me pictures, or a feeling, or shar with me – and it's not always nice – a taste in the mouth or a smell!  The eyes are the window to the soul. As long as I can see a photograph where I can see the eyes clearly I'm able to make a connection through the eyes. There's a process that I go through where I drop from my head into the heart space and connecting with the animal energetically.  We are way more than our physical body and none of us are separate. All I'm doing is tapping into the quantum field beyond the realms of our eyes and what I can pick up, touch and feel. I've learned how to open that channel and I've been working professionally with that for the last 8 years – though I've been living with it for most of my life, even though I didn't realise it earlier. BEST MOMENTS ‘If you can believe and relate to an animal having a soul it makes it a lot easier to understand what animal communication is and how it works.'‘I could talk to people but I really, really try not to, it's not an area that I particularly enjoy, I much prefer talking to animals.'‘The waking up to my gifts wasn't a straightforward, welcomed experience. Things happened that I actively chose to ignore.'‘The animals find me through the quantum field.' ABOUT THE GUEST Ruth Doolittle: I am a powerful and intuitive therapist and change maker, who challenges the norm as I connect and heal hearts and souls. I am on a mission to connect millions of hearts around the globe, to help raise the vibration of the planet and plant a billion trees over the next two decades. Open-minded, soulful and heart-centred women, her children, cats, dogs, and horses work with me to create transformation in their life.  Through my work we find answers to their unanswered questions, create peace of mind, a clear idea of what to do next and freedom to live a healthier and happier life for overcoming anxiety, releasing limiting or unwanted behaviours, increasing intuition or facing end of life. With a unique combination of Animal Communication and Natural Wellness, Energy Techniques and Intuitive Teachings. I work with them 1:1, in VIP sessions, Groups and Monthly Circles, and Online Courses. Website: https://ruthydoolittle.com/  ABOUT THE HOST Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand. In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.  Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.  Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILS Tze Ching's website: https://wedisruptagency.com  Facebook: https://www.facebook.com/wedisruptagency  Instagram: https://www.instagram.com/wedisruptagency/ Twitter: https://www.twitter.com/wedisruptagency  LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Jez Wood, one of the Founders and Directors of KOVE Properties as well as a mentor at Progressive Properties about his experiences with entrepreneurship from project management to fundraising, and marketing. KEY TAKEAWAYS Property is a fairly new iteration to my career in the last 4 years. Prior to that I was in the charity/corporate sector with a commercial leaning, I ran a social enterprise training café for a few years, as well as spending time in hospitality with my own catering business. My experience is kind of broad, but it's always had a business slant to it and it's always had an entrepreneurial activity and pursuit throughout with a leaning to making impact in the charitable space. The property business has grown fairly quickly, securing £40 million of property for our clients in the last 3.5 years. We've got our own portfolio as well and are just launching a furniture and interiors company on the side to support what we do and provide an end-to-end process for clients. How I got into property was via an early midlife crisis, feeling lost in my career in hospitality which didn't work out – you have to be so resilient to cope with it, essentially you're firefighting all the time.  Before that, I was all about making an impact on other people, but I hadn't really thought about myself and where I wanted to be and do. If I control my life and create the life I want then I can better help people. That's where I started to look into property. If I can create those conditions through passive income streams and multiple streams of revenue, then that gives me the safety net to then make a far wider impact rather than worrying about paying my rent. That's why I got into property: It was a passive income stream that I could really get on board with and made a lot of sense to me. We're a small company, employing 11 staff. That's making an impact on those people. Our whole mission as a company is to help our investors meet their financial goals, so there's an impact being made on their lives as these are people who want to build a legacy to pass on to their children or as a pension pot – they're normal people, not wealthy investors from the middle east. Plus, we're providing high-quality housing for people to live in which is another part of our whole mission – to make a difference in the property space by changing the way buy-to-let is done by not taking the same short cuts to create the shittest, cheapest house. We want to provide a quality home we'd be happy to live in. BEST MOMENTS‘Reading Rich Dad Poor Day and The Four Hour Work Week really turned my perspective of work and personal finance upside down.'‘Property is a vehicle for gaining passive income in order to give you the life that you want.'‘We give a percentage of our fees to Crisis, the homeless charity, to prevent homelessness.'‘Failure is part of the process within business. It shouldn't be feared. It's better to have some failures along the way because those set-backs will make you stronger and those lessons will make your business better for it.' ABOUT THE GUESTJez Wood is one of the Founders and Directors of KOVE Properties, a property investment company based in the North East, and who have the bold vision to improve housing across the UK. Our services allow our clients, wherever they are based in the world, to grow their financial security and wealth, hands-free by investing in property hands free. Website: https://koveproperties.co.uk/ ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILSTze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Danielle Clarke about branding for businesses and personal brands and her creative journey.FREE e-book: Get Brand Clarity, Brand Success today!: https://keap.app/contact-us/8242732045906025 KEY TAKEAWAYS As a kid I spent most of my time colouring in and playing with Play-Doh, Lego, and reading. Creativity was a big part of my life. My school was doing a fundraiser and I decided to start a school magazine. I got my friends involved to create puzzles, jokes, colouring pages, we got them photocopied and sold them in the playground for 20p each, and that money went back to the school. But it was at that point that things really started for me using my creativity and collaboration skills to bring people together to solve a problem.  When people talk about a brand, it's someone's gut instinct, initial reaction to hearing a company name, seeing a logo. It's often a feeling, there's often associations, these are things brands like Nike have put out into the world for years that we now associate with them. That's what brand is, it's way more than a logo, some colours, a strap line. What's the feeling? Are people resonating with you? What do they believe about you and is that true? You can control that to an extent depending on what you say and what you put out into the world, which is why it's got to be far beyond the visuals. Branding starts with strategy. Brand strategy is all about figuring out your why – why is your company going to exist? It has to be something beyond making money, there has to be a reason you're starting this brand. Is there something in the world that you want to change? Then you develop a brand strategy around that. Why should people buy your product instead of others in the marketplace? If you do that, and get it right, then you're on to a winner. What's your purpose, your vision, your values? They define your foundation. Look at your product/service, and if it's actually viable in the market? If there is no competition; worry, because if no one else is doing it perhaps it doesn't make money. Competition is always a good sign. Once you've got your offer/product/service, who's it for? Not just the individual but the tribes/communities then look at how you attract them. When you do that you'll start to realise how useful thinking about your brand like that is rather than just focusing on the visuals first. BEST MOMENTS‘A brand is what people say about you and what you are when you're not in the room, people's gut feeling about your brand when they hear your name.'‘What's the one thing that no one else is doing that you can attribute yourself to? What makes you unique and different? What are people going to care about?'‘A lot of decisions are made on assumptions, but until you ask and do research you never really know.'‘If you're the founder, and it's your business, your brand is an extension of you. The company will change as it gets bigger, but the core essence shouldn't really change.' ABOUT THE GUESTABOUT THE HOST - DANIELLE CLARKEAs a Brand Strategist, University Lecturer, and Business Owner, Danielle dedicates her time to consulting and collaborating with health and wellness businesses, helping them stand out in the market and expand their customer base.GRAB YOUR FREE COPY OF DANIELLE'S E-BOOK: https://danielle-clarke.ck.page/b1043e5d05CONNECT WITH DANIELLE ON LINKEDIN: https://www.linkedin.com/in/danielle-clarke-creative-brand-designer-marketing-consultantWORK WITH DANIELLE TO HELP BUILD THE BRANDING STRATEGIES YOUR BUSINESS NEEDS TO GROW: https://calendly.com/hello-danielle-clarke-creative/free-15-min-discovery-callSUPPORT THE SHOW: https://www.buymeacoffee.com/danielleclarke   ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILSTze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about pricing because so many of us struggle to set the right price around our products and services. KEY TAKEAWAYS Before we set a price, we have to ask ourselves the question: What is it we're selling, is it of any value to anybody? Then we set our prices accordingly, and we have to be honest; is what we're producing, whether it's a product or service, actually going to solve a problem, do people actually need this thing, and what do they need it for? If it provides a low value, maybe set a low price, but if you know that what you're creating or helping people with is very valuable for them, set a higher price. That value depends a little bit on what that person values. Instead of reducing your prices to make it seem more valuable to other people, it's much better to increase the value of the thing you are selling. BEST MOMENTS‘Price is only an issue when there is an absence of value.'‘If you're selling a product of low value, what I'd suggest you do is stack the value. Make sure that it becomes more valuable, whether you design in other features or add things to your services.'‘You can reduce the price to such a low level that, at a point, it loses its value.' ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILSTze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/ 

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about the difference between websites and landing pages because the differences aren't clear to some people and the pros and cons of each. KEY TAKEAWAYS The purpose of a website is to serve as a comprehensive online platform for your business, organisation or you as an individual. They provide detailed information about you, your products and services, contact details, blog posts, news sections and so on. They usually provide a range of information to facilitate various user interactions. Landing pages are more standalone web pages created for specific marketing campaigns and purposes. They are designed to capture visitors' attention and promote a very specific cause to action encouraging a conversion. This could be lead generation, product sales, signup to a newsletter, but usually there is only one call to action on a landing page for a single objective that is part of a larger marketing funnel. A website is built to engage customers, establish your credibility more than anything, and to provide information and support for your potential customer. Landing pages are designed to maximise conversions for a particular marketing campaign, product you want to sell, service you want to offer, newsletter you want them to sign up to. They have a very clear and direct call to action.  The way we get traffic to websites and landing pages is slightly different. On websites we can get traffic from organic sources like search engines, SEO (like blog posts), direct visits, referrals from other websites, social media platforms, paid advertising and so on. They are optimised for search engines and often have a long-term presence on the web. Landing pages are typically associated with specific marketing campaigns, so they usually don't have as long a life, they serve a purpose and once that has been served the landing page gets removed. It's harder to drive traffic to a landing page than a website because there's not as much content, they're often designed to be used in conjunction with Google Ads, social media ads, etc. BEST MOMENTS‘Websites consist of multiple pages all interconnected through a navigation menu allowing users to explore various sections, in fine detail, about different aspects of the business.'‘Landing pages is one single page with a very specific structure and content tailored to the campaign's objective. They're designed to be highly focused with all distractions removed with a compelling headline, concise copy and/or persuasive visuals and a call-to-action button.'‘The designs of websites and landing pages are different even if they have the same branding.' ABOUT THE HOSTTze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges. Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company. Tze Ching's mission is to create a community of global change makers and to contribute to positive change in both people and planet. CONTACT DETAILSTze Ching's website: https://wedisruptagency.com Facebook: https://www.facebook.com/wedisruptagency Instagram: https://www.instagram.com/wedisruptagency/Twitter: https://www.twitter.com/wedisruptagency LinkedIn: https://www.linkedin.com/in/tzechingyeung/