Podcasts about and brady

After a long three days, I'm back from Chicago and the Mariners got their doors blown off in Houston. What's the concern level on Julio Rodriguez's back and George Kirby's tough debut?And what are we looking for over the rest of the series in Houston? Also, why are teams having more success running on the M's this year? I talk to Dan Wilson and Mitch Garver about holding runners and you here those conversations. Also, Trent Thornton is out with appendicitis and he details a scary health situation.Is Cole Young coming up soon? And Brady is reminded of why he hates watching Lance McCullers pitch for the 'Stros.

Brady is back on a Tuesday after the Mariners beat the Guardians in spring training action. He talks about his worry for Luis Castillo this season and his interest in how Castillo combats some worrisome trends.Furthermore, Jorge Polanco plays finally, but will he be 100 percent by Opening Day? And Brady is joined by OverSlot's own Joe Doyle for a long conversation in two parts about some M's nostalgia, his fandom, amateur baseball and more.Finally, the end of roster battle is heating up even more and the Mariners have two games on Apple TV before June 1 and Brady is irritated. 

Brady is back on a Tuesday for an almost full show that we didn't know we had until about two hours beforehand. Then, Brady tells us about his trip to Fleet Feet to get his foot problems diagnosed and the listeners tell him horror stories about what could be wrong.Then, if you were the Patriots, what member of the Eagles would you want on your roster? And how should the Pats attack the draft? And Brady comes to a realization about Mike Vrabel.

Brady is back on a Monday, and he's a little disheveled after realizing we're on for 30 more minutes than he thought. TJ is mad about car gurus and Brady is bothered by how many e-mails he has. Also, is the league rigged for the Chiefs? And Brady discusses his wild but not realistic rule change wish for the NFL.

It's Friday! And Brady already has plans for next March as he gives the way-too-early UVM men's basketball season preview. Then, he tells us why he's a big fan of Olympic basketball. And then, Brady dives into what's happening at Patriots training camp, and why he's excited for the preseason. Then later, Brady explains why this is a season defining road-trip for the Red Sox.

In another episode of the "Refuse to Lose" podcast, Brady talks about his emotions at the end of a very tough week and he discusses how and why the Mariners are in this position.Furthermore, many fans want Scott Servais and Jerry Dipoto, but does Brady agree?And Brady checks in with Ben Ranieri of "Sea Level" and our Mariners on SI beat reporter Teren Kowatsch.

It's Friday! And Brady starts with an update on his broken golf club situation.Then, the Red Sox resume their season tonight against the Dodgers, and Brady can't wait to watch Shohei Ohtani. And who are the must-watch athletes in the NBA? Then, MyNBC5 Sports Anchor Jack Main joins the show! And later, should the Patriots trade for 49ers wide receiver Brandon Aiyuk?

Dennis and Brady talk about the regionals coming up in both softball and baseball, St Clair, Algonac, and North Branch in softball. Richmond, Yale, and Mooney in baseball. And Brady rants about the Brother Rice football controversy!

We're back on a Monday! And Brady starts with a story from last week. Then, Brady gets an impromptu guest! WPTZ Sports Anchor/Reporter Jack Main comes in-studio to give his thoughts on where the Red Sox are at this point in the season. Then, we look ahead to game 1 of the NBA Finals on Thursday. And, did Jayson Tatum take a shot a Kyrie Irving?

It's Friday! And Brady passed his defensive driving course! Then, Brady vows to be less critical of the Celtics going forward after the defending champion Nuggets lost by almost 50 last night. Then later, Boston Herald reporter Zack Cox joins the show to discuss the Celtics playoff run and the Patriots schedule release. And, the Patriots have zero primetime games in the schedule, but would Tom Brady have issues being on the broadcast of one of their games? And later, Brady has some breaking bad news from the Red Sox.

It's Monday! And Brady is happy that Danny is back to produce and engineer the show after he was on his own Friday. Then, Brady tells Danny about his shooting competition with Aaron Deloney. And then, Brady recaps the Kenley Dean Extravaganza at Thunder Road on Saturday. Then later, we preview the Celtics vs Cavs series starting Tuesday night, and discuss some commentary from ESPN Radio about the C's championship window. And, WDEV and ACT Racing Analyst Nick Mumley joins the show to talk more about the Kenley Dean Extravaganza and racing at Thunder Road this past Saturday.

It's Friday! And Brady is kind of floundering without Danny in studio. Why is this studio so much different than the last time Brady used it? Also, Brady had his much-anticipated three-point contest with UVM hoop star Aaron Deloney earlier today, how did it go? And AD calls in to discuss the results and his plans after graduation.Then, is Drake Maye really going to sit all year for the Patriots? And Vaughn Grissom makes his Red Sox debut tonight.

It's Eclipse Monday! And Brady's got his view on the eclipse from Toronto.

It's Friday! And Brady starts with his plans to do the show Monday live from Toronto! Then, NESN Red Sox Insider Tom Caron joins the show with his thoughts on the Sox start to the season. Then later, Brady's final chat with now former Catamount senior Emma Utterback. They discuss the end of her basketball career in Burlington and what comes next.

It's Friday! And Brady starts by unpacking the Red Sox opening night win against the Mariners. Then, Brady is worried about the rise is sports gambling and how it could impact games. And, UVM women's basketball team plays as we speak in the Super 16 of the WNIT. And then, should we be concerned about the Celtics back-to-back losses in Atlanta?

It's Friday! And Brady's got a lot of thoughts on the Super Bowl, including all the entertainment surrounding the game he doesn't care for. And, rumors have swirled around Andy Reid potentially retiring after Sunday's game. Would the Chiefs hire Bill Belichick is Reid moves on? Then, an ugly road loss last night for UVM men's basketball at NJIT. Should Catamount fans be concerned about the team's unpredictable scoring and inconsistent shooting?

We're back on a Wednesday with a full show! And Brady wonders if Celtics fans should be nervous with the Miami Heat acquiring Terry Rozier in a trade with the Hornets. Then later, the Patriots have a lot of cap space going into next season and many different ways they can spend it. Brady gives his idea of how they should approach free agency. Then, NESN Red Sox and Bruins Insider Tom Caron joins the show. They talk about the Hall of Fame inductees, the Red Sox "Winter Weekend", and more. And, should the Patriots consider trading up in the draft to get the top pick? AND! We break the news live on the show of Jim Harbaugh leaving Michigan to become the next coach of the Chargers.

We're back in the New Year! And Brady wants to start with a couple of moves the Red Sox made recently, including trading away former All-Star pitcher Chris Sale, and signing pitcher Lucas Giolito. Then later, we "Unpack the Patriots" after their loss Sunday in Buffalo. And, UVM Women's Basketball Senior Emma Utterback joins the show for her bi-weekly conversation with Brady. How are the Catamounts preparing as they enter conference play?

It's Wednesday, and we start with an important question: is Christmas music before Thanksgiving acceptable? And Brady answers a good question from the text-line. Then, NESN Red Sox and Bruins Insider Tom Caron joins the show for his weekly chat with Brady. And, Brady thinks the Red Sox made a sneaky good trade this week. Then later, Brady's got an early "6-Pack of NFL Questions" to get you ready for the Thanksgiving and Sunday NFL slate.

Brady dedicates today's show to the legendary broadcaster, Vermonter and owner of WDEV Ken Squier, who passed away yesterday at the age of 88. Brady is first joined by Dave Moody of the Motor Racing Network, who tell us his memories of Ken. Then later, ESPN senior writer Ryan McGee joins the show with stories about Ken's NASCAR broadcasting. And, Brady is joined by host of The Inside Groove podcast and WDEV's racing analyst Nick Mumley, who tells us more about his mentor Ken. And Brady closes out the show talking with SiriusXM NASCAR Host Larry McReynolds, who tells us his memories of Ken.

We get it — when it comes to your practice's IT, it can all get a little confusing. That's where Darkhorse comes in. With a laser focus on serving dental practices of all shapes and sizes, they are here to roll up their sleeves and tackle your IT needs, no matter how complex. Our listeners get their first 30 days FREE, so start your journey with Darkhorse today: https://thedentalmarketer.lpages.co/darkhorse-deal/‍‍Guest: Brady FrankBusiness Name: Freedom Dental PartnersCheck out Brady's Media:Website: https://freedomdentalpartners.com/Email: brady@freedomdentalpartners.comDr. Frank's Book DDSO Strategies: https://www.ddsostrategiesbook.com/ddso-bookDr. Frank's Free Real Estate Valuation: https://freedomdentalpartners.com/re‍Other Mentions and Links:Marquette UniversityRick WorkmanHeartland DentalPacific Dental ServicesAspen DentalREIT - Real Estate Investment TrustRick KushnerComfort DentalT. Harv EkerEscrowRE/MAXBlockbusterFixer Upper - Chip and Joanna GainesBRRRR (Buy, Rehab, Rent, Refinance, Repeat)Bank of AmericaCostco‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:Why is it best to partner with other dentists and entrepreneurs?What makes a practice ready to sell at a profit?What is the current landscape of real estate and how does this affect the dental industry?How to maximize your ROI when purchasing a practice space.How to get into the cost to benefit mindset and spot a good deal.‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: This is the dental marketer the podcast where we teach you how to effectively market and grow your dental practice My name is michael arias and my mission is to help you the practice owner attract new patients immediately And effectively market and grow your business so you can become the go to dental practice in your community Now, what is one of the best ways to grow wealth in the dental industry?Well, The answer, my friends, may surprise you. And we've got just the expert to break it all down for us. We're sitting down with Dr. Brady Frank, a third generation dentist who has not only carved out a successful career in dentistry, but has also ventured into the world of entrepreneurship. Invention and thought leadership.Now, Brady's journey is one filled with hard earned wisdom and expertise in various facets of the dental industry. So in this episode, we'll be exploring some key points that could revolutionize your understanding of wealth growth in the dental field. So grab a notepad because you won't want to miss this.First up, what we're going to be talking about is why it's often best to partner with other dentists and entrepreneurs, and Brady will shed light. On the advantages of opportunities that come with collaboration. Next we'll explore what makes a dental practice ready to sell at a profit. Now this is vital information for anyone looking to maximize their returns in the industry.And then we'll delve into the current landscape of real estate and how it affects the dental industry. Real estate is a crucial component of any dental practice and understanding the market dynamics. Is key. And then we're also going to learn how to maximize your return on investment when purchasing a practice space and Brady will share strategies to make your investment work smarter, not harder.And then finally, we'll discuss the cost to benefit mindset and how to spot a good deal in the dental industry. This financial perspective is essential for anyone aiming to achieve financial success. And Brady's extensive knowledge and experience in the dental industry, entrepreneurship, and real estate make him the perfect guide Through these topics.mean, He's not only a successful practitioner, but also a mentor and author, and he has co founded Freedom Dental Partners, a platform that brings his expertise to others. So if you're looking to grow your wealth, this episode is tailor made for you. And one critical question I wanted to ask you.What could your practice achieve if every technological aspect worked flawlessly? I mean, Have you ever thought about what your dental practice could achieve if tech headaches were a thing of the past? Well, sTick around for after the interview because I have something just for you. But for now, let's dive in with Dr.Brady Frank. Brady. How's it going? Brady: Doing great. Michael. So excited to be on your podcast now, Michael: man. We're excited to have you. If you can, give us a little bit of a rundown of your past, your present. How'd you get to where you are today?Brady: great question. I, uh, back in 1999, which means I'm an old guy, right? I, uh, I had a wrist injury in dental school. Um, they told me I wouldn't be able to practice dentistry. So I checked out a bunch of books at the Marquette Dental School Library, realized I'd probably have to own practices, but not practice in them to make a living and put two practices under contract as a senior in dental school, bought the building, Buildings and practices ended up owning seven practices in the first five years had 28 different associates and, um, made pretty much every mistake back in the early two thousands and really just got deeper and deeper into group practice than DSOs real estate ended up.having a bunch of patents in dental implants manufactured around the world and, uh, really had a big focus on implants through there and where I am today is really just helping dentist groups expand and kind of get to the next level in dentistry. Wow, man. Michael: So you did a lot. So then real quick, when it came to owning the practices and at the same time working with many associates and team members and everything like that, what were some of the If you can recall major mistakes that you felt like if only we did small pivots, it could have, could have made a huge Brady: difference.Yeah, so early on, um, I'd say the first decade of me owning group practices and other practices in real estate, I'll get my mistakes on the practice side and on the real estate side. On the practice side, I didn't create alignment. Or shared ownership or partnership or whatever we want to call it with the doctors in the practice.I just had them as associates or employees. And so that was probably my biggest mistake early. I ended up selling those practices to the doctors, But I could have created much larger groups with shared interests, with shared equity. And I just didn't understand that back then. Uh, my biggest mistake in real estate was.Probably just not buying enough real estate. I buy tons of real estate. Now I'm, I got 62 properties going to closing. the founder of Heartland, uh, Rick Workman, he's made billions of dollars on his DSO, but more billions on real estate and 80 percent less time with 80 percent less effort, Pacific dental services, they won't sell to private equity right now.Because they're doing so well in real estate. Aspen, another big BSO, they develop almost all of their own buildings, and then they sell them to REITs, and that's how they capitalize their growth. Rick Kushner, of Comfort Dental, was at a meeting at Marquette Dental School, my alma mater, and my friend organized it, and he said, he said, Rick, why, you've got, you know, 400 partners, all these locations, why are you still doing this?He said there's a secret, it's about real estate. So I didn't really leverage real estate to the full extent my first decade, but this last decade I've, made more money in real estate than group practices and I've done a, been very well with group practices. So that's where most of my teaching is and that's where I share on how to really crank it out with real estate and not make the mistakes that I did my first decade in Michael: it.Gotcha. Okay. So then real estate is primarily what you're teaching right now. Brady: So I would say my primary teaching is how dentists can expand like I did using real estate profits. To fund their expansion. Don't go to banks, don't get in debt. Go. Don't go to private equity. Mm-Hmm Use real estate profits to fund your expansion.So I mainly teach that, but what I also do is take doctors who have done very well and I clump them together. in dentist owned DSOs. In fact, I wrote a book about it, The DSO Strategy, Dentist Owned DSO Strategies. And I might just kind of look back a graph. I'll pull the page out, make it easier. This is kind of groups getting together.Forming one entity and getting a much higher multiple of sale. So I basically helped docs early, early, our team, I should say, uh, helps docs early phase growth, use real estate to fund their expansion. And then once they've gotten to a certain size. 368 12 locations, how to merge with other successful dentists and get a much higher valuation and then make a bunch of money and do it all over again, basically, and own a bunch of real estate through the process.So that's kind of my main thing is teaching on DSOs, MSOs, and then how that works with real estate and how it fits in with expansion. The reason 80 percent of my teaching is there is because real estate is actually really a simple investment. and so just a lot of my teaching is on the other stuff.And then the real estate kind of becomes the bedrock or the foundation of all the other components. Michael: can you give us like right now, like a step by step system or process on how to use real estate profits? Brady: Yeah. So going back to my mistakes early on, I would buy a building, a dental building. I would hold it for anywhere from three to 10 years and then I would sell it.During that time period that I held it, I had cash flow. And when I sold it, I got a big chunk of money. And someone said something, Canadian entrepreneur who did really well. His name's T Harv Ecker. And he said this in one of his seminars. Um, I've never made as much money operating a business. As I have selling a business and he said, same with real estate.And at that time I realized the longer I held on to a piece of real estate the more time I had into it. The more I had to manage that property, yes, I got monthly cash flow. But at the end of the day, you have to, as a dentist, you're at the top tax bracket, you've got to pay full taxes on that money.So the timeframe with which I held properties that I bought, went from three to 10 years down to like two or three years. Because of capital gains, you have to hold it over here. But then it got down to like a year and now in many cases, it's down to three hours, like literally I'll put a property under contract, I'll find a buyer.I'll get it filled and I won't even close on it. I'll close it, but I'll own it for three hours that the buyer comes in, might put 20 million into the escrow company, pay off the seller with 5 million of it, have 20 million of profit. and one of my mistakes was I did real estate alone without partnerships early on when you do big projects, you need partners, other people to go into the building with their businesses, and then we share the profits.so I would say that I used to do things. Solo, like I can do this. I'm entrepreneur. I can employ the dentist, right? I'll be the guy and I used to have kind of I didn't think so, but other people thought that I thought I was always right like 20 years ago But maybe looking back I did feel like I was right and I had to follow my face a few times to realize Oh, man, there's so many people smarter than I am.Let me be mentored by some of these billionaires who've done really well And since that time, I've done a lot more partnerships, a lot more collaborative work, and you know, I try to always believe, hey, if this is the amount of knowledge out there, hey, Brady, you're right here. So don't think of yourself as someone with all the answers.Realize that you're going to learn from each person that, that is an expert in that subject matter. And so, with real estate. I've focused less on buy and hold, more on flipping it, just like the big, the biggest, most successful DSOs and healthcare groups do. And then I have not, I've decided to do it in partnership with others, uh, rather than just trying to do it myself.So much more leverage with other people's time, other people's money, other people's Business growth. so that's where I am today is mainly doing collaborative work, partnering with a lot of different doctors, hundreds of them. and really, I'm adding value to others, helping them not go through the mistakes.I have and both real estate and growing groups too. Michael: Got, okay. So then if we wanted to right now use real estate profits, what are the first steps? Let's just say right now, okay. You know what? I do wanna do this. I do want to do that flip that you mentioned, or you know what I mean? I'm looking to acquire another practice, but I don't know if I should just expand it and keep it, or.What are the steps for Brady: this? Yeah. Um, there's kind of two categories of real estate. One category you already own it and you're figuring out what, what's, what's the best thing I can do with this asset, buy and hold it, sell it and get it, get a bunch of liquidity, pay off a bunch of my debt and then also real estate that you don't own yet.I'll go over both of those, really quickly. the first one with real estate that you do own, you would be like me, 10 years ago, buying it, holding it, getting some cash flow, paying on your debts. Right. And then having this big payday someday, whenever you sell it, I realized that entrepreneurs, which I think most of the people listening to this are are going to do a lot better.reducing their debt, getting a bunch of cash in their bank and doing more stuff than playing the 10 year game with that, real estate. So if you own a piece of real estate, I encourage you. And if you want, I can, um, even give a link to a software that shows you how much the value of your current property is.Yeah. I would encourage you to, to, look at what would life look like if I sold some or all of my real estate, what would I do with that cash? What would life look like with less debt and could I expand my practice or practices, um, in my main business? So, so that's number one. Number two is for those that also are like, Hey, I own real estate.I like it. I'd love to see what that looks like. If I had a liquidity event there, paid off debt, you know, use that to buy more locations. But I'd also like to know, all right, Brady, what does it look like? Buying real estate for the sole purpose of having a massive game, right? And so here's the strategy with that and we can come back into that later and I saw you nod your head I can I can do a qr code I'll hold it up in front of the screen or we can put it in the in the chat and you'll you can plug your Building information.It'll spit out of value. It's pretty awesome software. so the other component is, Hey, I don't own real estate. how do you make the most in real estate? So most dentists think that if I build a dental building and sell it, Hey, I built it starting to make a profit right now because of inflation, it costs on average 420 bucks a foot to build a dental building with the land and everything.420 bucks a foot. The buildings that I buy, I never pay over a hundred dollars a foot. Never. It's 30 bucks to 80 bucks a foot. and they call that, that's way below replacement cost. Meaning, if you were to build that today, it cost you 400 percent more. So here is why we're able to do that.The office and retail markets of real estate Started going down because there were more vacancies because e commerce Amazon went out there and no one, you know what I mean? People weren't buying designer jeans. So that affected then COVID hit and a lot of businesses went virtual. Another big hit to the commercial real estate markets.And now we've got AI that is supposed to replace 62 percent of task related jobs within three to five years, which means more of a hit to real estate. interest rates are higher now. So whenever interest rates go up, real estate market goes down. The only shining light in real estate right now is the healthcare real estate market.Anything backed with a dental lease or a healthcare lease. that real estate is skyrocketing. Office and retail is going way down. And that arbitrage is where we're playing. So we buy a building that's vacant, without any tenants. Dirt cheap. You move your business into there, just like Aspen does, or Heartland, or one of the others.Once you move your business into there, the building is now occupied. Okay. And, um, the software that I'll share, it actually picks out all these vacant buildings that you can choose from around America. Is that crazy? Yeah, that is cool. Yeah. So, so basically you could, and it matches it up. It's the AI component isn't complete yet, but the AI component watching match your, what you plug in to the buildings that are available.through 20 different databases of buildings, right? So it picks all these on loop net with a remax, all these, and it finds all those buildings, even the ones that are off market at auctions. Okay. So then you're, so then you make an offer on that building and an ideal world, it would already have a build out that is actually fits a dental practice.Like I did a, I bought a med spa for five 75, put a 15 operatory in there. Sold the building for 2. 4 million, like a year or two later. And that practice was a DeNovo, a startup. It did 503, 000 the first month. Cause I used partner dentists. And one month later I bought a strip mall, vacant strip mall and had a blockbuster in there that was gone.If you remember blockbuster. Yeah. Yeah. Blockbuster gone. Right. it had a blimpy sobs gone and some drive through coffee thing. And it was near a hospital. It had an oral surgeon near it, an endodontist. I bought it for 330 grand 10, 000 square feet. The seller was a physician because there was a hospital nearby.He said, I'll sell it to you. But only if you give me 10 percent down, cause I want the cashflow on the 330 grand. So I put 33 grand into it and then the rest was seller financing. And I sold that about two years later for just a little over 2. 4 million. Right. That was a thousand percent return and the tenants paid for their build outs in there.Right. so those buildings, those vacant buildings, that massive arbitrage of profit, that is what you can use to expand your business. So in that group that I owned in Southern Oregon grew from zero to eight million in less than four years. The group ended up having an eight figure exit with the DSO. And I grew that based on profits from real estate. Not only did I pay cash for everything. equipment, any build out stuff, but I actually had millions of dollars left over just on that arbitrage, buying real estate really low and selling it at market value, which happens to be really high compared to what you buy it for.So the key is, is this, Michael, Buying buildings dirt cheap that are perfect for dental practices or other health care and then occupying them with a practice, your new practice, a de novo, or moving an acquisition into there, like a merger from a three op guy into there. And then once you are occupying that building.The lease rate is what dictates the value. And then there's a whole world of buyers out there who buy real estate based on cashflow. Very easy to sell these for market value, but here's the deal. Nobody wants a vacant building. So owner users like us, Dennis are in a powerful position to occupy the building that we buy.And then basically flip that building, realize the profits. And, and, and the main point is the less and less time that you own the building from 10 years, all the way down to three hours, the greater your returns on an hourly rate, right? Meaning that profit explodes when you sell it.If you wait 10 years to sell it, you amortize your profit when you sell it all the way back over 10 years, incrementally per hour, your profit on that property is very low. Whereas if you buy a property and sell it a year later, right? Incrementally every hour you've owned that property is monetized based on the sale price.so that is in general kind of what I've done with real estate and we're in a great time right now. So much vacant dirt cheap real estate and so much opportunity. dentistry is exploding. Great opportunity for groups to expand and use real estate as their tool. Okay. Michael: Interesting. So how, I guess through all that, how easy is it to occupy one of these vacant buildings?Brady: So in some buildings, are very, set up for dental. Like that med spa that I bought and put 15 ops in it. Yeah, they had massage rooms. I just dropped dental chairs in each room. Very, very inexpensive. They had a waiting room already. It was gorgeous facility. very low, low, low costs for build out.The, um, strip mall that I had bought at that time, which kind of started this process for me of DeNovo's and real estate. Um, was a big open space and blockbuster and that took an actual build out inside. So that cost 400, 500 grand now, uh, bought the building for three 30 sold it for 2. 4 million, right? So even after 400, 000 in a buildout, that's still close to 2 million in profit, still worth it.But basically the buildings that you choose that are better suited to fit dental, the less you'll spend on TIs and the more retained profits you'll have, which can go into your retirement account. Which can pay off student debt, which can go into buying more practices, right? And recycle that. so, yeah, there is a kind of an art to that and the software really, uh, kind of, uh.Dovetails into what existing buildups look like you can kind of see what those look like and all that good stuff Michael: gotcha, and so you bought the You started this process without getting a loan from the bank or anything like that to be like, hey I'm going to expand I want to do this you you did it from your own Brady: or yes so so what happened is that was this was in 2010, which is 13, 14 years ago that I started this de novo and real estate component.But before then I already sold a couple of groups, owned other real estate, sold it. So I was doing well. So I just self funded. I didn't use debt. I just bought these properties and then occupied them and added other tenants to them, the strip mall. I had a chiropractor and a blood lab. got it 100 percent occupied and sold it to a 1031 buyer.Um, so for those that are like, Hey, have to take on debt and do that. So we have a big family office network. So doctors don't have to come up with money on the front end. They can be a tenant partner. In these projects, right? our team at Freedom, uh, Dental Partners, we've got a team that just teaches how to do the stuff.in fact, several of the projects of the 62 buildings going to closing right now are, are just that. One guy is a guy named Kevin up in Chicago. I actually partnered on this building to buy it. we bought it for two million and we're selling it for five million, right? Just a little bit of time later It's got 20 000 square feet.It's got a total of 40 dental laboratories in it Yeah, it's got perio and oral surgery and He's putting a big implant practice there and we're kind of teaming up on that. so not like you have to pay dirt cheap for them. I mean, you can pay two million for a building and still make three million dollars on it.So, so we do a lot of those, those as well. Michael: Okay. And then how, right now, if someone wants to sell, what should they do? What's like your recommendation if they're like, okay, I'm looking to sell. They know the common most way to sell. Right. Yep. Yeah. What are your recommendations? Brady: Yeah. So first of all, I would kind of assess your building.what is the, the value look like? And, I don't know if a lot of folks watch yours via video or it's audio, but do you mind if I share my screen and I can kind of... Yeah, Michael: Yeah. And if anybody right now, if you're listening, uh, definitely go in the show notes below and watch the video version of, especially of this portion Brady: right now.Yeah. And I'll just kind of go with this. There it is. So I just spoke, I don't know if anyone gets dental economics. I'm sure you get that magazine. And, uh, I've written a bunch of articles in there and they invited me to speak again in, in Las Vegas and this QR code, Freedom Dental Partners forward slash RE. So if you can't see it, it's just freedom dental partners. com forward slash RE. basically you just plug in, uh, the data on your building and we've got a whole team that basically figures out what the value is based on a few important factors.And those factors are your lease rate or what your lease rate could be. Um, the ability to have a corporate guarantee on the building, and then we work with several multi billion dollar REITs that then basically are buying a lot of the properties we put together, and we know the value of that. So we can, we'll email you back the value, um, it doesn't cost you anything obviously for that, but it's another example of how dentists can partner together to get higher value, because the average value a dentist can receive from selling their building as part of a group of other dental buildings is about 35 percent higher.So if a building is worth 500 grand on its own with these other factors, you're making whatever that is. So So that's that I'll unshare right now, but happy for anyone to use that resource and we had a bunch of people use that at the dental economics event and get back their values on their buildings and how that all works and with an explanation.But anyway, yeah, so that's that's Michael for those that already own their building that want to, you know, have some profit event from the real estate they own. But the biggest, I will say, the biggest profits are in taking these buildings, finding, you know, the ones that are easily, moved into a dental practice component, and then being able to turn those buildings, have a profit, and operate your dental practice there, and effectively expand without any debt and actually making money while you're expanding.Michael: Yeah. Okay. Okay. And I know, um, I guess, how do you know if a building is perfect? Because I think if you want something bad enough, you kind of can convince yourself like, this is perfect. But if Brady were to walk in there, you can tell us like, man, Michael, this is not perfect at all. This is, this is not a good building.So how can Brady: we tell? Yeah, yeah. So, so I look at it from, um, kind of an investment. Objective. If someone's going to do, let's say it's your second practice or your third or your 10th, you almost have to look up, look at it as a cost to benefit ratio. So I really don't look at any buildings or recommend any dentist look at a building unless they can make at least a half million dollars.if you can buy it and some of your costs are going to be X and you can still make a half million dollars. That's a great deal because now what you're doing is you're kind of getting your dental practice expansion going along for the ride But you're also being a real estate investor And and I think we all know that the majority of the world's wealth was gained or is held In real estate and and what we're doing here really is taking a undervalued asset class office and retail In our market today and just converting it to Basically healthcare, which dental fits in that mix, which is the most highly valued real estate right now.it's no different than I think Chip and Joanne Gaines that buy a house, fix it up and sell it for more. It's just a lot easier and more lucrative in this market right now because we can buy vacant buildings for such a low price. And sell them for such a high price. Michael: So this is kind of like, I've heard of this method.It's like the BRRR method, kind of like that BRRR method where you buy, right? Like rehab, refinance. Yeah, Brady: it totally is. So Michael, we should delve into that a little bit because I'm sure people don't know the acronym. Buy rehab, rent, refinance. So that's what it is. Now, here's the big cool part about it. Okay, we buy these vacant buildings, right? Rehab, well, you're gonna put your business in there or you might go with a bunch of other businesses and do it in partnership Which is some of my favorite way of doing it more profits than that offer.Okay, rent Your practice is gonna be renting it, right? Refi. Now there used to be a trend where, hey, I'll pull that money out and I'll just stack up my debt and keep getting more and more debt. and so I used to do that and I realized that the more debt that I had, The less I felt like I could go out there and pursue entrepreneurial stuff because I had a lot of debt.You know what I mean? Yeah. so the only difference is buy rehab rent and it's yourself as part of the tenant mix your, your own tenant. And then instead of refinancing, just selling, making a bunch of money, not having debt. And now you can focus on being productive, being an entrepreneur, and not kind of stacking up your debt as you go, even though refinancing is still a option in many cases.Michael: Yeah. Yeah, you're right. Okay. So yeah, it's buy, rehab, rent, refinance, and then repeat. Brady: Yeah. Yeah. and with these, this model. Absolutely. So, so the key is you need to know how to do a startup profitably. And with Freedom Dental Partners, we are launching a course very soon on how I just in Novos and grew from zero to 8 million.One was an acquisition, but three De Novos, zero to 8 million, no PPOs, believe it or not. Wow. How to, yeah. How for to market for that, how to add partners. How to get them off the ground, you know, most people say, Oh, you'll, you'll be profitable in two years. My first month on the second location did 503, 000 with 210 grand of profit, the first month, and that was that med spa.so I'm putting a program together that folks can follow a free program just to go over how that worked. then we got a done with you component where we can have our, four recruiters where you can recruit. a junior partner, who's gonna be there, how does the marketing tie in, you know, is there an implant bent to the practice, all that good stuff, but yeah, it, it, really.The de novo or startup fits in with the real estate strategy, unless you're going to merge an older docs practice into there. Um, but I found any money that you would have spent on that acquisition. If you just spend that on marketing and you know how many patients per dollar you're spending coming in is, and especially with your techniques, Michael, to have a team that's going to Costco and going to these bricks and mortar places around town doing lunch and It's an incredible way to build grassroots around that.And once you hit, once you at least break even on that, you know, if you follow the plan really well, you, you know, profit the first month, but let's say it takes you six months to break even. Great. Now you've got an incredible asset, you made money on the front end, and now you're going and doing another one of these things and you're literally growing without SBA loans. of America, right? Without needing to be backed by private equity. And when you do sell your group, now it's just all cash to you, right? You don't have to pay off debt and then have a profit. you're growing without debt. And, and I found you grow faster and you take more risks with your growth when you got money in the bank and you don't have debt.Then it's like, Oh, I can do this. Let's try this. Hey, it's no big deal if I try that. And, and those that have the freedom to try new things, And to get kind of aggressive in business, they're the ones that usually win because they're actually trying new things. hitting a single, a double, a homerun.Oh shoot, maybe they didn't do very well on this one, but it didn't affect them. So yeah. So anyway. Michael: No. Yeah. That's interesting. And then I think that's the tricky part there Brady. It's like, cause it sounds, I mean, to me at least it sounds easy, like, okay, let's be profitable. And then we can sell, right? But I feel like a lot of, um, especially like, you know, startups and acquisitions, they kind of get stuck in there where it's like, dude, it's been one year and I haven't even broken even yet.Like, you know what I mean? Kind of thing. Brady: Yeah. So here's kind of one of the secrets with this model. I marketed 30 grand a month, three months before I opened that location where we did 503, 000 the first month. most dentists put in their budget, like instead of 3 percent for marketing, I'll do 6 percent and it just never works.So you kind of have to do a marketing blitz to do it. I had 340 or so new patients that first month it was hundreds. And we did consults before opening it and treatment scheduled. So, so the key is you have to be able to do a massive marketing budget. And most people don't want to do that using debt, they're just backpedaling them, right? It's like, oh crap, I'm putting all this money into marketing. I don't know if the marketing is going to work. So with that, I had already done a real estate project before that made a bunch of money. And then I'm like, Oh, I've got several million in the bank.I don't mind dumping 30 grand in the marketing, right? From a variety of sources, radio, TV, postcards. You know, Google AdWords, Facebook ads, funnels, all that, even a local newspaper. And I went on radio and talked and did a little, I was on a radio talk show, they gave me the radio ads. So you kind of have to do anything and everything, and that creates this massive momentum where you get all this press coming in, right?And then the statistic ends up working out, which is, 80 percent of new patients that come into a practice, 80 percent of new patients, the internal referrals come from those that have been in the practice 12 months or less. So when you do external marketing, you're automatically building your internal referrals and people don't understand.They think, Oh, this 62 year old doc that's been in town for 30 years. He's getting all the referrals, right? Cause he's been there forever. Nope. He's getting four to six new patients a month. It's the new docs who are marketing heavy that are getting the internal referrals. Cause they're, they're bringing in fresh patients, right?And so you have to understand that external marketing begets what we all want, the internal referrals. And with a great campaign like what you do, Boots on the Ground, Lunch and Learns, that's huge because you're with folks, they're talking about it, you're in local businesses. So, so that is the key to market really heavily and, and do that.But, but when you do that, you know, you can, you can literally. take care of your financial future with just the real estate profits and grow a group Debt free. Michael: Gotcha, man. Okay, that's interesting. Good. That's good to know like kind of getting that momentum started right there. one of the final questions I wanted to ask is Right throughout everything you're kind of seeing and this is just to get into the head of someone who isn't totally involved on the clinical Side of dentistry, right?What do you dislike or hate about dentistry right now? Brady: I would say there's this kind of chasm between, private equity backed DSOs and then the rest of independent dentists and dentists getting together and, um, being funded. outside private equity. So private equity back DSOs. That simply means that some corporate body and institutional investor owns the majority of that entity, which means when it recaps what it sells, the majority of those profits Go to the private equity company or the institutional investor.Very little goes to the actual dentist doing the real work on the ground. On the other side of this equation are yes, individual dentists, but also dentist groups that are funded by their own debts, by their own sources of funding, like the real estate that we talked about. And it's kind of a battle right now.what I hate is that More dentists aren't doing enough research to understand that these big private equity backed groups are not investing in real estate. In 2016, they wrote something in a private equity journal that said don't invest in real estate, but the founders of those groups have formed exclusive arrangements.And they get to invest in all the real estate. They're making a killing billions of dollars. And all of these groups that kind of watch the big groups, they're saying, oh, we'll just lease. We won't own the real estate because they don't own it, but the founder is owning the real estate. So what I don't love is that there's not a ton of information being given out.over here with the huge groups that are private equity back. And there's a lot of dentists that aren't taking the time to research how that really works. And I think that's my goal is to, yes, certainly show a couple decades of failures and successes, but to also show, cause I've, I've looked deeply inside the innards of all these DSOs.I've helped a lot of them and consulted a lot of them and worked with the main attorney group who set them up. so I think what I don't love is that chasm between the two. And I think the individual dentists, the business folks that are working with dentists, those groups that are watching the big DSOs and emulating them and just leasing space, not realizing there's a huge real estate play there.and those that don't realize, Hey, we can clump together like at Freedom Dental Partners and have a big group with a big liquidity event and benefit our futures. you know, financially, just like the big boys do. I think it's that chasm that I hate the most. And that's I think what I'm here to do is educate, show how they're doing it and then interpret how that works and make it easy so that Dennis can flourish just like those big groups.And then I think what's gonna happen is if here's the big groups and here's Dennis and smaller It's going to equalize out because now we're using all the secret tools, techniques and protocols that they are. We leveled the playing field and we actually maybe even have an edge on our side, especially with kind of some of the real estate stuff we've talked about today.Michael: All right, man. Awesome. And then any final pieces of advice that you'd like to give to our listener? Brady: Um, I would say if you're young and you're just starting out your career and you did an acquisition or a startup, you're a business person involved with a small group, look at ways of collaborating more like, uh, you know, Freedom Dental Partners, we've got hundreds of dentists around the country who are building small groups together and getting involved, Google Freedom Dental Partners, see some of the deals we've done, some of the DSOs we've bought, we've bought a number of DSOs, and uh, just get involved and look for folks that are really, uh, kind of on the, on the forefront of doing this stuff, look for folks that are partnering with others, that are sharing, and uh, I would say just, look very closely at those that are banding together because those are the groups that are forging, ahead and really competing with each other.With the big boys. unfortunately it's not the one or two or three location groups that are kind of competing as the big boys. It's, it's those one, two or three location groups or 10 location groups that are banding together, creating a formidable force to elevate through partnerships that are, that are really making a difference out there today.Okay, man, Michael: that's good. So then if anyone had any questions or concerns, where can they find you? Brady: Yeah, just go to brady at freedom dental partners. com brady at freedom dental partners. com and I can I can get to where you need to go Michael: Awesome. So guys that's going to be in the show notes below. So definitely check it out And at the same time brady, thank you so much for being with us.It's been a pleasure and we'll hear from Brady: you soon Awesome, michael. Have a great one Michael: Thank you so much for tuning into that podcast. And Brady, thank you so much for being a part of the podcast. We really appreciate you coming on and sharing your wealth of knowledge. And at the same time, if you want to ask Brady any questions, go in the show notes below or the description below, and you can click on his links and reach out to him there.Definitely check out his website and see what he has to offer you as well. Along with any of the freebies that he mentioned in the episode, you can download them in the show notes below as well. So go ahead and do that now. Have you ever thought about what your dental practice could achieve if tech headaches were a thing of the past?That's where a fantastic IT company comes in. Now think about your day at your clinic strip away any worries about server crashes or data breaches. Man, if you can do that, that'd be amazing. With Dark Horse Tech, that's your new reality. They deliver IT solutions that align perfectly with the rhythm of a busy dental practice, so your attention never strays from patient care.Now, I wanted you to ask yourself that critical question. What could your practice achieve if every technological aspect worked flawlessly, because that's not a hypothetical anymore. It's a real possibility with dark horse tech and to make the decision even easier, dark horse tech is introducing a limited time offer.That's too good to pass up. If you start with dark horse tech today, your first month is a hundred percent free, that's right. Your initial 30 days of service are free of charge. It's their way of showing you the difference, the right it partner can make. So choose dark horse tech and take the first step towards a future where your dental practice can thrive uninterrupted by it concerns.It's time to let technology elevate your practice. Not complicated. So go in the show notes below, click the first link in the show notes below to check out the offer. And at the same time, you can see what other practice owners are saying about dark horse tech. And if you like what you see, then you can go with them. But remember the limited time offer is. First 30 days are completely free. So grab this opportunity and see what seamless it service feels like with dark horse tech. It's not just about managing it. It's about mastering your practices potential. So going to show notes below, click the first link in the show notes below to check out more, and that's going to do it for this episode.Thank you so much for tuning in and I'll talk to you in the next episode.‍

We're back on a Monday after another frustrating Patriots loss yesterday. And Brady is back to being angry with them. Then, we "Unpack the Patriots", breaking down the good and the bad from Sunday. And, with some calling for Bill Belichick's job, Brady doesn't believe it's the right time to move on from him. And, a congratulations to Jayson Tatum for being the youngest Celtics player to reach 10,000 career points. Then later, Brady previews UVM Men's Basketball opening night matchup against Merrimack.

It's a Football Talk Friday! And Brady is confident the Patriots will win on Sunday against the Commanders. Then, Brady's got his "6-Pack of NFL Questions to get you ready for the rest of week 9. Then later, NBC Sports Boston Patriots Insider Phil Perry joins the show!

Right as Kirk Cousins got the appreciation he deserved, he suffers a season ending Achilles injury. The Jets OT win over the Giants was ugly and breathtaking at the same time. And Brady is still thawing out after his time in Kansas for the Jayhawks win over Oklahoma.See omnystudio.com/listener for privacy information.

It's Wednesday, and the Red Sox have found their new Chief Baseball Officer. Former Red Sox player and Cubs executive Craig Breslow was hired yesterday, and Brady has some early questions about the move. Then, Brady brings on NESN Red Sox and Bruins Insider Tom Caron to ask him about Breslow's hiring. And Brady also asks TC about the hot start to the Bruins season. And then, the Celtics open up their season tonight in New York against the Knicks. Brady has a few questions for the team here at the beginning. And later, ESPN Radio Host Freddie Coleman joins the show! Freddie and Brady discuss the Patriots at the trade deadline, C's opening night, and more.

Today on 2 Pros and a Cup of Joe, the guys list issues with officiating in Sunday Night Football between the Dolphins and Eagles. A preview of 49ers at Vikings on Monday Night Football. The guys recap their time in Columbus for Ohio State's big win over Penn State. What the hell is going on with the Bills? And Brady denounces the movement for flag football and wants to make football physical again.See omnystudio.com/listener for privacy information.

It's Monday, and we're back after a Patriots win! And Brady is happy for Mac Jones. Then, we "Unpack the Patriots", and there's plenty of good to talk about this week. And then, Brady has a casino story from over the weekend, and needs the listeners help for a gift he's late on. And finally, the story was leaked that Bill Belichick signed a multiyear contract extension this offseason. But who leaked it, and why now?

My guest this week is a lot like that new item you have in your home. Friends come over. They admire it. You talk about it and they ask, “where did you get it”. Like that new item in your home. I got this week's guest from Amazon. Hello everyone and welcome to episode 104 of the Resilient Journey podcast, presented by the Resilience Think Tank. This week I'm joined by Brady Hendrix, Global Lead of Crisis Management for Amazon. Brady and I talk about the importance of relationship building, particularly in crisis management. We talk about building trust, the value of diversity and how you can measure the level of trust you have with your stakeholders. We also discuss the soft skills needed to build relationships across a wide range of stakeholders. And Brady shares how he uses historical data to predict future incidents.   Be sure to follow The Resilient Journey!  We sure do appreciate it! Learn more about the Resilience Think Tank here. Want to learn more about Mark? Click here or on LinkedIn or Twitter. Special thanks to Bensound for the music.  

We're back on a Monday! And Brady has four simple words for everyone regarding the Patriots loss on Sunday. Then, we try "Unpacking the Patriots". Spoiler alert! It's almost all bad! Then, we try to evaluate Mac Jones. Does he have a future on this team beyond this year? How does he compare to other average quarterbacks around the league? And then, we remember Red Sox legend Tim Wakefield, who passed away suddenly yesterday at the age of 57. And later, our WDEV racing expert and host of The Inside Groove podcast Nick Mumley joins the show to talk about the Milk Bowl yesterday at Thunder Road.

It's Friday! And Brady is upset with one of his favorite radio host's cryptic comments on Mac Jones. Then, Brady's Friday talk with NBC Sports Boston Patriots Insider Phil Perry! They talk about Mac's overall attitude, this week's matchup against the Cowboys, Rhamondre Stevenson's recent struggles, and more.

It's Friday! And Brady is fired up by a recent comment made by NBC Sports Boston Patriots Insider Phil Perry. Can we take a moral victory if Mac Jones significantly improves this year? Then, Phil Perry joins the show to defend himself, and preview week one against the Eagles on Sunday.

Brady is back on a Tuesday and he's HOT that the Red Sox have been so quiet as the trade deadline approaches. As the clock expires on the deadline, Brady wonders if Chaim Bloom should also be on the clock as the Sox GM. And Brady ends the show breaking down recent comments from NBC Sports Boston Patriots Insider Tom Curran about whether Ezekiel Elliott wants to join the Patriots. What does Zeke want at this point in his career?

Brady is back on a Thursday after he screws up all the buttons. He talks about the Red Sox handling of the Matt Dermody situation. Also, he discusses that and more with Buster Olney. And Brady's high school alma mater is involved with some controversy that he discusses with the audience.

Al Pachino is having a baby at 82, Kaila vs. Kayla for the Green Valley title, AND Brady keeps missing his flights because of airport drinking. 

Brady is back on a Monday, talking about the Celtics win over the Hawks in Game 1 and Brady gets a reputation as a Trae Young hater. He talks about the Red Sox loss on Patriots Day against the Angels and much more, including a sit down with UVM basketball star Aaron Deloney, who talked about coming back to Burlington for his fifth year. And Brady talks hockey! Previewing the Bruins and Panthers in Game 1.

Brady is back on a Tuesday, discussing his disappointment at the Patriots letting Jakobi Meyers leave in free agency and he wonders why the Patriots are getting worse when everyone around them is getting better. Also, we get ready for the NCAA Tournament by talking about how UVM can prepare and play Marquette and we chat with former UAlbany head coach Will Brown about just that. Also, UVM women's hoops star Emma Utterback talks about their matchup with UConn. And Brady says every school has a recruiting niche, you just have to find it.

Brady is back on a Friday discussing why he's so bothered by the situation with NVU athletics and what the university could have done to avoid needing to basically cut athletics. Also, Alex Abrami of the Burlington Free Press stops by to discuss the delays in the UVM athletic facilities project. And Brady watched a spring training game today -- what did he notice about the pitch clock?

Clara's part-time job as a mustache stylist pays big dividends. And Brady goes from being a terrible dancer to an amazing dancer... with a little help. See omnystudio.com/listener for privacy information.

Brady is back on a busy Wednesday, discussing Tom Brady's retirement, how the Patriots should handle things now with Brady and much more. George Commo, legendary broadcaster sits in studio for 25 minutes to talk about his career and his decision to retire from Norwich Hockey broadcasting after the season. And Brady reflects on the death of a fan last night at a middle school basketball game in Alburgh.

We have our old co-host Jamual back on the podcast for a visit. RIP Bobby Beathard. And Brady is retiring again.

Christ calls on us to deny ourselves, take up our crosses, and follow him if we wish to go to heaven. - SERMON TRANSCRIPT - I. The Relentless Difficulty of Christ’s Demand Turn in your Bibles to Mark 8:34-35. We'll be zeroing in on these verses on the most difficult command that Jesus has ever given to His disciples, a relentless commitment to follow Him. Look at the words again. "He called the crowd to Him along with His disciples and said, 'If anyone would come after me, he must deny himself and take up his cross and follow me. For whoever wants to save his life will lose it, but whoever loses his life for me and for the gospel will save it.'" This is such a difficult command to us because it is relentlessly opposed by our three great enemies, the world, the flesh, and the devil. Therefore, at every moment, world, flesh, devil are fighting against obedience to this command. Years ago, I thought about this as I was preaching through the parallel text in Matthew, and the illustration came to me of the arduous and dangerous journey that the Alaska king salmon makes. You picture the salmon swimming 2,400 miles upstream against whitewater, against waterfalls, jumping upward against gravity to make it back to actually the original tributary where they were spawned, and they breed and die. That's the image that's in my mind for this. Their journey is a natural one, though arduous and difficult and defies reason, defies logic. Our journey is a supernatural one. We cannot make a single step in this journey without the power of God in us. So my desire is to kind of lay a heavy weight on you with this command. I really just want to get out of the way of the words and let Jesus lay that heavy weight on you as He intends to do, but then also to point you to the greatness of the power of God at work in you, if you're born again, to fulfill these words, so both of them. The reason this is so difficult, the central reason, is the nature of the flesh, the nature of the self. Each human being is born with a dedication to self, to pleasing self, to preferring self, that could best be described as fanatical. It is the central idolatry of the human race. We will do almost anything to please ourselves. Only good parenting teaches an infant gradually the lesson, this fanatical commitment to self, so that we can somehow fit into a world of almost eight billion other such people, each of them also fanatically committed to self so that we can do life together. The flow of the personality of a human being is an even greater force of nature than that whitewater gravity that you can picture in your mind with the salmon as they're swimming upstream. It is purely natural after Adam's sin in the Garden of Eden, natural for every descendant of Adam and Eve to be fanatically devoted to self, to pursue selfish interest in every conversation, every food choice, every move we make in our cars, every shopping choice we make online or at a mall, every website we go to, everything we do with social media, every text we write. Every solitary choice we make, commitment to self is a more powerful force than that Alaskan whitewater. We're called by this command to fight against it, to swim upstream constantly against your desire to save yourself, feed yourself, please yourself, promote yourself, prefer yourself, choose yourself, coddle yourself, cherish yourself. Jesus is actually calling on you to deny yourself, to be willing to die for Him and to do it continually, like I prayed in Romans 12, to be a living sacrifice, just constantly dying, all the time dying on the altar to God, to die in small and large acts of self-sacrifice. Some, a very small percentage of His followers in this world, are called on literally to die physically for Him, for the gospel as martyrs, but all of us a kind of a living martyrdom continually. That's the life that Christ is calling every disciple who follows Him to take. That is the only life that leads to heaven. It is the life that Christ Himself lived, and it is the life He calls on us to live. It is absolutely astonishing to me how much Christ gave for us. As Jesus died on the cross in our place under the wrath of God, His lifeblood was pouring out of His body. His clothes, His little pile of possessions that He had that was left were being gambled over in order to fulfill prophecy and mark Him as the Messiah. There was absolutely nothing He held back for us. It is also absolutely astonishing to me how much Jesus gives to us, inconceivable the riches of the grace of God, inconceivable the value of full forgiveness of all of your sins, past, present, and future in the eyes of God, a new heart, a transformed inner nature so that you're a new creation in Christ, the gift of adoption into the family of God, to be called a son or daughter of the living God, to receive the gift of the indwelling Holy Spirit, the third person of the Trinity living inside you, ministering Christ to you constantly. The promise of a fruitful life lived for the rest of your life, a life worth living, not vanity of vanities like the writer of Ecclesiastes says, but something of eternal consequence laid out before you. Then when you die, glory, intimate face-to-face fellowship with God, seeing His face, and in the end, a resurrection body that is glorious and powerful and incorruptible and spiritual. It's inconceivable almost what Christ gives to us. But just as amazing in this text is what Christ demands from us. The answer is everything. He gives everything for us. He gives everything to us and, in this text, He demands everything from us. That's the call of Christian discipleship. That's the cost of discipleship. Anything less than your very best every moment of your life is less than this demand. So let's walk through it. Let's look at the context of Christ's demand. "He gives everything for us. He gives everything to us, and in this text, He demands everything from us. That's the call of Christian discipleship." II. The Context of Christ’s Demand We're in the Gospel of Mark, the theme right from the beginning, the beginning of the gospel of Jesus Christ, the Son of God. It's the consummation also, in the centurion after Jesus died said, "Truly, this man was the Son of God." [Chapter 1, chapter 15]. In the middle, we're in chapter 8, seems to be the crux, the centerpiece right in the center. All four Gospels are to bring you to a confession of faith. This is describing what that life will be like if you make that confession, so these are very, very important verses. We're in Caesarea of Philippi. Jesus is on retreat with His apostles. On the way, He asked them, "Who do people say that I am?" They talk about it. "What about you? Who do you say that I am?" The most important question you'll ever face, as I preached last time, the central question, who do you say that Jesus is? Do you believe that He is the Christ, the Son of the living God? That was Peter's confession in Matthew's fuller version, Matthew 16:16. There in that chapter, Jesus then immediately promises, "On this rock, I will build my church, and the gates of Hades will not prevail against it. I'm going to build my church. I'm going to build my kingdom on this rock." But Jesus then told them what the cost would be to Him, what He would have to do to build His church. Mark 8:31-32, "He then began to teach them that the Son of Man must suffer many things and be rejected by the elders, chief priests, teachers of the law and that he must be killed and, after three days, rise again." He spoke plainly about this. Peter couldn't handle it, he took Him aside and began to rebuke Him. But when Jesus turned and looked at His disciples, He rebuked Peter, "Get behind me, Satan." He said, "You do not have in mind the things of God, the things of man." The significance of this is weighty. Peter's conception of where they were heading, the kingdom and all that, was all wrong. It was too human. It was too self-serving, too selfish, too carnal, too fleshly, too human-like. Jesus has had to strip them, all of them, of their human conceptions of this kingdom to establish that He Himself will have to die on the cross to pay for it and that all of His disciples have a similar pattern to follow in order to go to heaven and to build His kingdom, a daily denial to self, a willingness to die to self. Look at the full statement again. Verse 34-38, "Then He called the crowd to Him along with His disciples and said, 'If anyone would come after me, he must deny himself and take up his cross and follow me. For whoever wants to save his life will lose it, but whoever loses his life for me and for the gospel will save it. What good is it for a man to gain the whole world, yet forfeit his soul? Or what could a man give in exchange for his soul? If anyone's ashamed of me and of my words in this adulterous and sinful generation, of him will the Son of Man be ashamed when He comes in His Father's glory with the holy angels.'" As Christ's disciples deny themselves, take up their crosses, and follow Him in obedience to His commands, then Christ's kingdom will be built, and the gates of Hades will not prevail against it. Essential to that is that His disciples be willing to deny themselves, lose their lives in this Earth so they can save them in eternity. They have to understand that their eternal souls are worth more than anything this material world has to offer. They have to fight the assault this God-hating world will lay on us that we should act ashamed of the gospel and of Christ because only by boldly, clearly proclaiming Christ and His gospel will the kingdom be built. That's the whole section here. The fullness of these themes is so weighty, I believe, in my judgment as a preacher, that we can't deal with them in just one sermon. So we're going to deal with them in three. I do believe that this is the crux. This is the center. This is the call, and we need to understand it. This week and then two more weeks, you're going to hear the same scripture read, Mark 8:31-38, for three straight weeks. III. To Whom Christ Makes His Demand To whom does Christ make this demand? Remember that Peter interestingly took Jesus aside to rebuke Him. One of the more interesting moments in the Peter/Jesus relationship, "Hey, Jesus, do you have a moment just privately over here? I just have something to say." Isn't it nice how Peter was trying to protect Jesus' reputation? Isn't that kind of him to do that? The arrogance. Jesus didn't go private with His rebuke of Peter. He rebuked Him in front of all the apostles because He knew they're all thinking the same thing, Peter just voiced it. Then He expands with this statement to everyone, to the whole crowd. He wanted everyone within earshot to hear this. This is not a secret, private teaching here. He wants anyone who's evaluating Jesus and the cross to count the cost if they're going to follow Him. It's a heavy dose of realism here for all of us. Look to whom it's addressed. "If anyone would come after me," that's anybody, to the entire world He's saying this. What does it mean to come after me? To follow me in imitation of me in this life, but then also in terms of destination. Where are we going? It brought to mind John 14:1-4. There, Jesus says, "Do not let your hearts be troubled. Trust in God. Trust also in me. In my Father's house are many rooms. If it were not so, I would have told you, for I'm going there to prepare a place for you. If I go there and prepare a place for you, I will come back and take you to be with me so that you also may be where I am. You know the way to the place where I'm going." I think of that in terms of, if anyone would come after me, if anyone would go where I'm going. Then He said in John 14:4, “'You know the way to the place where I'm going.’" Then Thomas said to Him, ‘Lord, we don't know where you're going, so how can we know the way?’" Then Jesus said famously, "I am the way and the truth and the life. No one comes to the Father except through me." If anyone would come after me, so “to come after me” means to go to the Father, to go to the place I'm preparing, to go to heaven. But also He said, "You know the way." They said, “We don't know where you're going." "I am the way." So “to come after me” means also to imitate him. He is the way you get to heaven. So to believe in him, imitate him, saturate yourself in him, if you would come after him, that's what He's saying. IV. Understanding Christ’s Demand Let's understand, the demand comes in three parts. There are three parts of it, three aspects. Deny yourself, take up your cross, and follow Jesus. So first, deny yourself. What does that mean? Say no to you. Deny what your flesh wants to do. Say no to your selfishness, your fanatical commitment to self. Picture that salmon swimming upstream. You want to follow Jesus today? You have to fight for it. It's going to be hard today. The world of flesh and the devil will be opposing you today because of, as I already mentioned, our fanatical commitment to self. Every single baby born on the face of the planet is born with one thing in common. That's that fanatical commitment to self. We get it from our first father, Adam, who turned away from God to “embrace me”, embrace himself, and we're born into that. What's in it for me at every moment? We feel it every moment. We can't say it's like genocide or rape or serial murder or some other things. We can't understand how anyone could be that evil. Well, I understand that. But we know this, how could anyone be so evil as to completely be committed to self? “Now wait a minute, now you're starting to meddle. You're talking about me." Yes, we're talking about all of us. We understand this one. Jesus is saying, "Deny yourself. Turn away from that gravitational pull within you to be all about you, to be all about you. Kill your selfishness. Kill it every single moment.” Richard Baxter in his classic, The Christian Directory, said this, "Selfishness is the radical," that means the root, "positive sin of the soul comprehending in seed form and, as a primary cause, all other sins." Everything starts with selfishness. It starts with self. Selfishness is the cause of all wars, all marital squabbles, all lawsuits, all luxury and poverty, all addictions, all parenting struggles, all church splits, all vaunting, ambition. Basically, all trouble between human beings starts with this one, selfishness. Consider how sweet life would be on this planet if this one sin could be eradicated, this love of self, but you’ve got the wiring. Then Satan cleverly has crafted a world to pander to you, to tell you you deserve the best. You deserve luxury. You deserve the weekend away at the spa or the best luxuries that you ... It's all about you. It's lying to you, and everybody is receiving that lie and actually part of it, perpetuating it. That's the world system, and Satan's cleverly pressing it in. "All trouble between human beings starts with this one, selfishness." We're surrounded every day by people who are driving and pushing and striving to meet their own self-interests, who if you let them go first, they'll assume that's the way it should be. They'll probably look on you as weak. But if you don't let them go first, some of them at least will show what they really feel about that. You know what I mean out on the highways, the whole merge moments in life. Car A, car B, neither one wants to give an inch. That's it. That's what we're dealing with. That's exactly what Jesus is telling all of us to deny. All of us are, at best, en route on this one. No one has arrived. The church has definitely insufficient sanctification on this. Richard Baxter again said this, "Selfishness is the hardest sin in the world to overcome. The person that seemed to have put sin to death the best, if you do but cross them in their self-interest or opinion or seem to slight them or have a low esteem of them, what swellings, what heart burnings, what bitter censuring, what proud impatience, if not schisms or separations will result.” Just look at yourself. If somebody disagrees with you, are you awesome with that? Somebody takes something you wanted. Somebody metaphorically or literally takes the last cookie. It's just in us, and none of us is done with this. Nobody's arrived on this one. Deny yourself. It's a constant battle. I say it's the bitterest battle of your life. Second, take up your cross. Be willing to stoop down and pick up what all of those Jews back then knew was an article of execution by the worst possible way. That's what the cross meant to them. It wasn't theoretical or abstract to Jesus' disciples. It's estimated that in Jesus' lifetime, the Romans executed over 30,000 people. Every single day, they saw people nailed to crosses. Jesus, and I don't think He's made it clear yet at Caesarea of Philippi, but He will very soon make it clear that's how He's going to die. He's going to be lifted up. He's going to be crucified. I don't know that He's used that language yet. But they can well imagine if the Romans are involved, that's how He's going to die. But imagine they're shocked when He tells them that they have to take up their cross, to take up their cross. They have to be willing to die painfully, slowly, to be executed. What is this? What does it mean? Is it a metaphor? Is it a parable? What is the cross? It's not merely some distressing burden in life, like a medical issue, like a chronically sore back or cancer even, or a difficult job or a difficult spouse or rebellious child or some other such thing. Non-Christians have those sufferings. Those are common to all mankind. That's not what it is. People use that expression, "Oh, it's just my cross to bear." Be careful when you say that. Be careful what you're meaning. So what is it? I think it's specifically the suffering you have to go through in the two journeys. What are the two journeys? The internal journey of holiness, growth in holiness, and the external journey of gospel advanced through evangelism and missions. Those two journeys are hard journeys, and it will hurt you to make progress in them. That's what it means to take up the cross. You have to die to yourself, and that death will be painful if you're going to grow in holiness, and if you're going to take the gospel to lost people. That's how I understand the cross. On the external journey, it is this, "Blessed are you when people insult you, persecute you, and falsely say all kinds of evil against you because of me.” I mean I don't want any of that to happen to me. That's the cross. It's going to hurt. It's going to be difficult. Then in terms of the internal holiness, Galatians 5:24, "Those who belong to Christ Jesus have crucified the flesh with its passions and desires." To die to what you want, your dreams, aspirations, preferences, pride, to die to your desire for approval from others, your desire for comfort and security in this world, your yearning for love and success and money and pleasure and fun and all of that, die to it. Thirdly, "Follow me," Jesus says. Follow Jesus. It's a life of imitating Christ, of following His self-denying example, especially in His death on the cross. He willingly drank the cup the Father gave Him in Gethsemane saying, "Not my will, but yours be done." What does He mean there? We're not going deep into the Trinity and think that there's different wills between the Father and the Son. Not at all. He's saying, "Every fiber of my being as a human being is towards self-preservation, toward that I would not suffer and die. But I'm willing to lay all that aside for your will to be done in me, not my will, but yours be done." To follow Jesus, 1 John 2:6, "Whoever claims to live in Him must walk as Jesus did." It's an imitation of Christ in this self-denying life. Obedience is essential to this. Jesus said in Luke 6:46, "Why do you call me Lord, Lord, and do not do what I tell you to do?" Deny yourself, take up your cross, and follow Jesus is to obey Him meticulously. Just whatever He's commanded you to do, to do it. Or again, John 14:15, "If you love me, you'll obey what I command.” In one of the Synoptics, Luke's Gospel, he adds one word, but it's an important word. Luke 9:23, "Then He said to them all, 'If anyone would come after me, he must deny himself and take up his cross daily and follow me.'" No days off, no hours off, no moments off. It's relentless. "Take up your cross daily and follow me." V. The Paradox of Christ’s Demand Jesus gives us a paradox. There's a paradox to Christ's command. Look at verse 35, "Whoever wants to save his life will lose it, but whoever loses his life for me and for the gospel will save it." It's interesting. People who prefer themselves and give themselves what they want are frequently the most miserable people. I don't know if you remember years ago the movie, Chariots of Fire. It has Harold Abrams, who is a Jewish man who is the fastest runner in England and all that. He's contrasted with a Christian man, Eric Little, who was just as fast or almost as fast. They were definitely contrasted. It's really clearly a compare and contrast because when Harold Abrams wins his gold medal, which he sought for the last number of years through relentless sacrifice, he gets the gold medal and he's out with his coach. They're getting drunk in some French bar, and there's no one around them. The barkeeper says, "It's 3:00 in the morning, go home," and that's it. He's clearly depressed. One person lamented, "I spent my whole life climbing the ladder of success only to discover it was leaning against the wrong wall." Almost 20 years ago, Tom Brady, at that point, the New England Patriots quarterback, was being interviewed in 60 Minutes, by a journalist named Steve Croft. Brady said these amazing things. "A lot of times I think I get very frustrated and introverted, and there's times where I'm not the person I want to be. Why do I have three Super Bowl rings?" Stop. Now he's got seven, but then three. "Why do I have three Super Bowl rings and still think there's something greater out there for me? I mean maybe a lot of people would say, 'Hey, man, this is what it is.' I reached my goal, my dream, my life. Me, I think it's got to be more than this. This is it. I mean this can't be what it's all cracked up to be. I mean I've done it. I'm 27." He was 27 then, 45 now. He said, "What else is there for me?" And then the journalist, Steve Croft, said, "Well, what's the answer?" And Brady said, "I wish I knew. Wish I knew." That just seems like someone who's lost and just doesn't know. I mean they got what they wanted. They got everything that this world says you should go after, and it's just straight empty. You find your life, you lose it in this world. The book of Ecclesiastes already knew this. Ecclesiastes 1:14, "I've seen all things that are done under the sun. All of them are vanity, a chasing after the wind." But more than that, eternal judgment follows such a life of selfishness. We're going to discuss this more next time. It's such a weighty topic. I don't want to get into it. But what would it profit someone to gain the whole world and lose his soul? We're going to talk about the soul and what it is to lose it next week. I think this is what it is. It's to hear these dreadful words spoken about you. "Depart from me, you who are cursed, into the eternal fire prepared for the devil and his angels.” Whoever finds his life will lose it eternally. It's terrifying. But whoever loses his life in the pattern He's commanding will find it. Jesus is the treasure hidden in the field, who the man when he found it, in his joy, he sold everything and bought that field. It's worth everything you have in your life. That's how valuable. What is the treasure in the field? Is it not Jesus in whom are hidden all the treasures of wisdom and knowledge? Is it not Jesus, the Glorious One? Jesus is the finding of the life. It's what you get if you lose your life. You find it in Jesus. More on this next time. VI. Practical Applications Let's make some practical applications. First and foremost, for me, just as a preacher of the gospel, to call you to follow Christ, to repent of your sins, and trust in Christ. In order to do that, you have to understand these words. Jesus is standing here as your evangelist telling you, "You want to save your soul? You want to save your life? You want forgiveness of sins? Then you have to deny yourself, take up your cross, and follow." He's very honest about this. He wants you to count the cost before you become a disciple. There are a lot of evangelists these days that do some kind of benefit evangelism or Jesus as life enhancer kind of thing. That's not what Jesus would do. Jesus is not life enhancer. Jesus is life itself. So He's not going to lie to you. True evangelists, true evangelists, true missionaries, true pastors will not lie to you and tell you if you follow Christ, you'll get all of the things you want, the prosperity gospel stuff, health and wealth and success and all that. That's not what this text is saying. "Jesus is not life enhancer. Jesus is life itself." But you will get life forever and all of those rich benefits I described at the beginning of the sermon when you come to Christ. What are you waiting for? Come to Christ. Don't lose your soul. Don't lose your life. Then if you have come, I just want to say to you, don't be discouraged by this. I'm telling you the truth. The text, Jesus is telling you the truth. This is the Christian life. This is the life you need to keep living, but God's going to help you. Jesus said, "I'll not leave you as orphans. I'll help you." [Philippians 2:12-13] This is all the help you need, but there's a lot of other verses like it. "So then as you've always obeyed not only in my presence, but now much more in my absence, continue to work out your salvation with fear and trembling. For it is God who works in you to will and to do according to His good purpose." Praise God for that. He will give you what you need every day to deny yourself, take up your cross, and follow. He will strengthen you for it. He will help you. So follow Him. Understand this. Understand this is the call of Christian discipleship. This is the real thing. So in the future, if you're not in this church anymore, go to a church that will help you obey these commands. Go to a church that will tell you the truth and say, "You need to deny yourself, take up your cross, and follow Jesus daily." That's the Christian life. Then you'll have brothers and sisters around you in small groups and in worship, and you'll hear preaching that will help you do this. That's a healthy church. Find it. In the meantime, this is what we're committed to do for all of you and for ourselves, and you do it for us, that we're going to help each other follow Christ to heaven. Along with this come all kinds of detailed sub struggles that come, slaying sin, putting sin to death. It's part of this. Denying yourself, take up your cross, and follow means mortify your sins. Romans 8:13, "If you, by the Spirit, put to death the deeds of the flesh, you will live because those who are led by the Spirit of God, these are the sons of God.” That's what it means. You're going to deny yourself, take up your cross, and follow Jesus to the point of slaying temptations, putting sin to death in all those categories. Then just daily life, your prayer life, it's like, "I want to have a good prayer life." Deny yourself, take up your cross, and follow. You know what's going to happen. Your alarm's going to go off tomorrow. You had to set it a little earlier because you want to grow in prayer. Good. It's going to take time. Good. You want to spend more time in prayer, more passion in prayer. The alarm goes off saying, "I'm here to help you. You wanted me." It's like, "No, no, no. I changed my mind." Your alarm, being the weak-willed friend, says, "I have a snooze mechanism. You can just push me, and I'll circle back with you in 10 minutes." If you want to grow in grace, you've got to deny yourself. If you want to grow in prayer, You have to deny yourself. Once you're on your knees and you're praying, your flesh wants you to stop, wants you to stop, and you got to keep pressing on to pray for all the people God has laid on your heart. Prayer life. Your Bible reading's the same. I know back on January 1st, you made a commitment. "I'm going to read through the Bible in a year." If you've been faithful, that's great, it’s a daily thing. It's a average of about half hour or more a day. But if you're still waiting to get started, it's now more like 45 minutes a day or 40 minutes a day. But you have to deny yourself, take up your cross, and follow to be faithful in Bible intake. So also with your church life as a fruitful member of this church, to just be involved in the life of the church. Come to worship on Sunday morning. You have to deny yourself and take up your cross and follow. To be involved in home fellowship, some of you are hosting home fellowship. You have to deny yourself to do it, and we're grateful that you do. There's a self-denial in church involvement. I want to say to you, the elders of this church announced and made it plain in our budget for the year 2023 that we're committed to planting churches, to church planting in 2023. What that means is that we're going to farm off a significant group of you to not be here anymore and to go to a church plant that will have, I promise you, growing pains, and you know it. You're going to have to make financial sacrifices to see that thing get going financially, and the church has to as well. This is a vision that I think the Lord's laid on all of us. Why ? Because it is healthy, local churches that plant other healthy, local churches, not institutions that do that or state conventions and all that. It's healthy churches. We have an obligation. This region is growing numerically, population. There are people pouring in here who are unchurched. We need lots of local churches, healthy, local churches to meet that need. Churches like ours have an obligation to plant churches. I want all of you throughout this year to feel the weight of that, whether you go or not. We're not going to guilt manipulate anyone into going, but we're going to ask you to say, "Should I be part of that?" At least go to the informational meetings whenever they start. Even if you don't go, just say, "I want to make a financial contribution," or, "I want to at least pray for it, and I want to be encouraging people that are going." We cannot plant churches, not just in 2023, but going forward without deny ourselves, taking up our cross, and following. We could go through all of the areas. I've got a bunch of headings here. Marriage, husbands are called on to give themselves up like Christ gave himself up for the church. That lines up perfectly with deny yourself. "To be a godly husband, do this. Lay down your life for your wife." She has to do the similar thing just from this verse. She has to lay herself down for you, too. That's healthy marriage. Parenting, I already covered this briefly. One writer said, "One of the ways that God helps you with your selfishness is to bring someone into your life who's far more selfish than you are." However cute he or she is, I'm telling you, you know what I mean. They have very little interest in making it comfortable for you at 3:00 in the morning. It gets more complex as time goes on. Sorry, you young parents who think it's going to get easier. You're going to get over the hill and then that little thing, and then it's going to be smooth sailing. No, it's not. You're going to have to deny yourself, take up your cross, and follow to be a godly parent. So it is with all of these areas. The last one I want to leave you with is evangelism. Could it be that there's some specific person that God has carved you out to be the one to reach? They're surrounded by Christians here in this region, but you're the one. You're the one. It could be a workplace thing. It could be a relative. It could be a neighborhood thing. You cannot reach them without denying yourself, taking up your cross, and following. So be willing to do that for the glory of God in the building of His kingdom. Close with me in prayer. Oh, Father, thank you for this incredible, clear teaching from Jesus. In one sense, hard to hear, but in another sense, we're so grateful for the realism, for the truth. The Bible tells us the truth, and we're grateful, Lord, that Jesus hasn't left us as orphans. He comes to us by the Spirit and enables us to do this, but we know it's hard. So help us, oh Lord. Help us to be willing to put sin to death, to get out of habits of wickedness that are entangling us, to grow in grace in the knowledge of Christ by means that Jesus has laid out before us in this beautiful text. In Jesus' name, we pray. Amen.

Brady is back on a Tuesday for an hour-long show before Norwich Hockey. He talks about the notion that Tom Brady will retire and says he doesn't buy it. And he says he also doesn't buy that Lamar Jackson could come to New England this offseason. Is Brady not athletic enough to play QB anymore? And Brady sits down with Tom Caron of NESN to talk Bruins dominance and some questions on the Red Sox.

Brady is back on Christmas Eve-Eve talking about if he should stay the night at the station because of the storm and he takes listeners opinions. Also, Phil Perry of NBC Sports Boston talks Pats-Bengals and Brady gives his takeaways from the interview. And Brady discusses NFL Week 16 in his "Six Pack of NFL Questions," and a listener says he'd like a Dan Campbell type coach for the Patriots, does Brady agree?

Reaction to the round of the last 16 in the 2022 FIFA World Cup. Including England's second-half masterclass, Mbappe's unstoppable France, Brazil's samba style, Portugal's Ronaldo solution, and more. Plus what are the San Francisco 49ers' prospects now that they have Purdy at quarterback? And Brady rolls back the years with a vintage 4th quarter comeback. 

EPISODE 66 World Cup Round of 16 recap. The USA vibes are knocked out by the Dutch. Brazil, and Portugal outclass their opponents. Morocco makes history by becoming the 4th African nation to advance into the Semi-finals. Spain could't shoot the ball into the ocean. And England in France square up in the semi-finals. NFL Week 13 recap. The eagles destroy the Titians in AJ Brown's revenge game whihc led to the orgnaiztion firing their GM. Tough break. Vikings secure their 10th win vs the Jets. Joe Burrow and the Bengals defeat the Chiefs for a 3rd straight game in one year. The San Francisco 49ers lose Jimmy G to an ankle injury but still manage to defeat Tua and the Dolphins. And Brady gets his revenge on the Saints. TIMESTAMPS WORLD CUP 2022 ROUND 16 RECAP (01:05 - 15:00) NFL WEEK 13 (15:05 - 50:45) EAGLES TITANS (16:00 - 21:30) BENGALS & AFC TEAMS (21:50 - 31:00) 49ERS DOLPHINS (32:00 - 36:45) NFL WEEK 14 PICKS (51:00 - 01:11:00) WORLD CUP PICKS (01:11:15 - 01:16:00) Tune in and interact with us on social media! Twitter: @SoTFranchisePod IG: @SoTFranchisePod YouTube: @SoTFranchisePod TikTok: @SoTFranchisePod --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/stateofthefranchise/support

Brady is back on a Monday, talking about why he thinks the Red Sox won't retain Xander Bogaerts, how he's figured out the Sox spending strategy moving forward and why the Patriots are in the spot they are in. Also, Adam Kaufman of WBZ News Radio in Boston stops by to talk Celtics, who are out to a 19-5 start heading into tonight. And Brady discusses the positives and negatives from the Catamounts win over Merrimack on Sunday.

Brady is back after a long holiday weekend talking about how the Patriots got no help on Sunday from the AFC playoff picture. He also says at this point he doesn't believe the Patriots will make the playoffs. Then, he talks about what's wrong with UVM men's basketball, who is now 2-7, and he offers solutions on fixing the issues. And Brady sits down with UVM men's soccer coach Rob Dow, who talks about his team getting to the Elite 8 after beating UCLA. And Brady likes the way Mac Jones handled himself postgame after the loss to the Vikings.

Brady is back on a Tuesday discussing what's bothering him about the Patriots: We still don't know if Mac is the problem or if everything else is the problem. Also, Pats broadcaster Bob Socci discusses some of his worst travel stories with Brady. And Brady was at the UVM opener and has some takeaways, and he's also mad at something Kyle Brant of the NFL Network said about the Colts hiring Jeff Saturday.

Brady is back on a Monday, talking about the Patriots win over the Browns. He unpacks the Patriots. Is there a a QB controversy? And Brady debuts "Your Team in Three Words or Less."

Brady is back on a Tuesday, wondering why Mac Jones hasn't gotten the vote of confidence from Bill Belichick in the way Cam Newton did in 2020? Also, Pats broadcaster Bob Socci stops by to discuss that and more after the Pats win on Sunday. Also, the Pats are going to be without Damien Harris for a while, what do they do to handle that loss? We also talk more UVM hoops with former coach Tom Brennan. And Brady is nervous about the Mariners.

Brady is back on a Monday for an almost full show, breaking down the release of the UVM men's basketball non-conference schedule and the Patriots continued struggles on offense. Why did they have to change the offense anyways? And why haven't the Red Sox signed Rafael Devers and whose fault is it? And Brady got lost at the Champlain Valley Fair on Saturday.

Brady is back on a Tuesday, reacting to the Red Sox and the trade deadline. And Brady says for the first time ever, he's upset at Chaim Bloom and that the Red Sox seem directionless. Also, we discuss why the Sox were never in on the Juan Soto sweepstakes and we discuss the report that Tom Brady and the Dolphins were flirting back in 2019.

Brady is back on a Wednesday, talking about the Red Sox loss to the Blue Jays and how Tanner Houck not being vaccinated impacted it? How does Houck look at his teammates and how do they feel about the whole thing? And Brady has said he's not judging the guys who aren't vaccinated, but did last night change his mind?

Brady is back on a Friday discussing the Celtics great win over the Warriors in Game 1 of the NBA Finals, and they talk about the impact of Jaylen Brown, as well as the post-game comments by Jayson Tatum and Draymond Green. Would Xander Bogaerts really consider a 5-6 year deal to stay with the Red Sox? And Brady tackles the gray area that will come about as a result of the new bill to outlaw discriminatory high school mascots.

Brady is back on a Thursday, discussing the Red Sox reported contract offer to Xander Bogaerts and why it puts the team and the intersection of smart business and bad business. He also talks about what it would take for Rafael Devers to be worth a $350 million contract. How much pressure is on Ime Udoka and Jayson Tatum in the playoffs? And Brady talks with former Patriots RB and 3x Super Bowl champion, LeGarrette Blount.

We open with the debating the Yankees-Twins trade. Did the Yankees get better? Then we get dabble in the NYC Covid vax mandates. Giants improve their QB room, what does it mean for Danny Dimes? And Brady is back!!!

Brady is back on a Thursday, talking about the good news he's hearing at the NFL Combine regarding the Patriots and he talks about what kind of WR the Pats need this year. Also, should 16-17 year old Russian and Belarussian players be banned from the upcoming CHL Draft? And Brady talks about what happens in a lockout from a players perspective with 16-year NHL veteran Craig Conroy, who missed the 2004-2005 season. He's now the assistant GM of the Calgary Flames.

Brady is back for a mostly full show before high school basketball coverage on WDEV. He talks about UVM's win over UNH which clinched UVM another America East regular season championship -- are people's expectations too low for the Catamounts? And Brady responds to the people who don't like his idea of trading Mac Jones for Russell Wilson. Also, Buster Olney of ESPN joins us to discuss the poor meeting between the MLB players and owners. And, Enes Kanter Freedom was on his way to the Hall of Fame? Who knew!

On Episode 105 of WIRED Up, We needed to do a full Podcast on Tom Brady's Retirement from the NFL after 22 years. As the NFL turned into the Kingsport of America, single-handedly keeping cable television alive, the NFL promoted Tom Brady, Peyton Manning, Big Ben, Drew Brees, Philip Rivers, Eli Manning, and Tony Romo as the kings of the 2000s and 2010s, changing the rules to protect them, etc. Now, Brady is the last of the group to retire, and the NFL gets a new batch of stars to follow the same formula again. And Brady got the last laugh. Also, my 15-year journey of emotions on Tom Brady, from 5-year-old growing up in San Diego to 20-year-old doing Podcasts and wanting to pursue a dream in Sports. Plus, how I am a better person because of Tom Brady CKSAML Productions | Linktree This show is presented by BetOnline Sportsbook. Use Code "BLEAV" for a 50% bonus on your initial deposit This show is presented by Sheets & Giggles™. Use Code "TAKEITEASY" for 10% off your purchase of Eucalyptus Bed Sheets!!

Brady is back on a Wednesday and he discusses the NHL pulling its players out of the Olympics and why that's a big loss for hockey. He also talks with Red Sox and Bruins Insider Tom Caron of NESN about that and much more. And, Julian Edelman says young teams sometimes go through lulls but Brady and Freddie Coleman of ESPN Radio says that's not acceptable for the Patriots. And Brady continues to be right on UVM as they beat Colgate in men's basketball today.

I love how every client's journey is so different and watching you become a different person is one of the things I enjoy the most about the work I do. On today's episode, I am catching up with Brady of J Brady Seasonings. He is one of my favorite people to watch as he navigates his business and is also one of my first clients. He has come a long way from starting as a cottage food producer to finding a copacker and working his way into small stores, and now over 90 Safeways! We talk about the learnings from him taking a chance with large broker firm that didn't turn out quite as planned. And that's ok. You miss 100% of the shots you don't take (thanks Wayne Gretsky).  And Brady just keeps going! After we recorded this episode, I heard from him that a big grocery store chain is getting more serious about bringing in his seasoning blends!  We talk about the learnings from him taking a chance with large broker firm that didn't turn out quite as planned. And that's ok. You only miss the shots you don't take, right? If you want more help turning your delicious dream into a real, profitable food business, apply for FoodBizSuccess.com to see if it is a good fit for you.Food Business Success™ Facebook GroupFood Business Success™ YouTube ChannelFood Business Success™ Instagram & IGTVSari Kimbell Coaching- www.sarikimbell.comFor the full transcript of the episode and other links:https://www.foodbizsuccess.com/68 If you have the nudge to start your packaged food business dream in 2022 you need to get on the waitlist for the Whip Up a Business Workshop in January.

Brady is back for a short show before Norwich hockey against Plattsburgh. He talks about the Patriots win over the Bills and what he knows -- and doesn't know -- about that game. He also discusses the comments postgame by members of the Bills and talks with Pats broadcaster Bob Socci. And Brady gives three takeaways from the game in "Unpacking the Patriots."

Brady sits down for his weekly conversation with Patriots Insider Phil Perry of NBC Sports Boston to get ready for MNF between the Pats and Bills. If the weather is as bad as predicted, how does that impact the game and who does it favor? Also, if Kyle Duggar doesn't play, how that impact the Pats defense? And Brady's dad thinks that Phil is a very well-dressed dude.

The guys go off the cuff during Monday Night Football. The group reacts to the Casey/Devita trade, Divitto debates his team's future, and Mike is on Saquon watch… and it's not going well. All that AND Brady booms LIVE on tonight's pod. Cash moneyyyyy --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/enteringmilford/support

Brady is back on a Monday, talking about how the Patriots won yesterday despite not even playing -- and we discuss how surprising it is that the Pats control their own destiny now in the AFC East. Also, the Red Sox keep being linked to Javy Baez -- why? And the Sox made the right call in picking up the options on Alex Cora. And Brady sits down with his old radio partner, Arnie Spanier, to catch up and have some fun. UVM hoops loses to Oakland as four players sit with suspension.

On Tuesday's 2 Pros and a Cup of Joe, LaVar and Brady recap the Saints win over the Seahawks on Monday Night Football. Huge line movement on Thursday Night Football after Davante Adams was put on the COVID Reserve List. Matt Nagy is also on the list and may give the Bears a glimpse of what life could be like without him. And Brady thinks Joe Flacco being traded to the Jets could improve New York's season, but the Eagles are flying high with the Draft capital they have for 2022.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Brady is back on a Thursday, discussing the Red Sox loss in Game 5 of the ALCS to the Astros. He wonders how we got here and much more, including why Chris Sale was allowed to pitch to Yordan Alvarez in the sixth inning. Also, nothing good comes from walking the leadoff guy of an inning. And Brady discusses UVM being picked second in the America East coaches poll and he talks with ESPN MLB Insider Buster Olney. Also, what's the best way for the Patriots to get back to a SB?

Brady is back on a Wednesday, discussing Nathan Eovaldi's oddly-timed comments to WEEI and the impact they may have ahead of ALCS, and then he discusses it with ESPN Radio host Freddie Coleman, who also preps us for the Cowboys and Pats in Week 6. Furthermore, Brady announces that Red Sox Insider at NESN Tom Caron will join the show each Wednesday! And he talks with the author the new Patriots book "It's Better to Be Feared," Seth Wickersham about the book. And Brady takes exception to the comments of one national radio host.

Brady is back on a Friday for a short show leading into Game 2 of the ALDS between the Red Sox and Rays. What went wrong in Game 1? And Brady discusses how Eduardo Rodriguez doomed himself. Also, Brady talks with NBC Sports Boston Patriots Insider Phil Perry ahead of the Pats battle with the 1-3 Texans.

Brady is back on a Thursday, talking about the Red Sox loss to the Tigers, ownerships comments on the MLB trade deadline, what the Sox do in the rotation and much more, including the reports out of Patriots training camp on N'Keal Harry. They also talk about if an Olympic gold medal should mean more than an NBA title? And Brady talks with Kelsea Woodard of the Flying Tigers division at Thunder Road, who is going for the Triple Crown tonight.

Brady is back on a Friday, discussing the MLB Trade Deadline and the moves the Red Sox did and didn't make. He also discusses how the moves that the Yankees and Blue Jays made impacted the Sox. And, are we all guilty of "prospect hoarding?" And Brady talks about the Patriots and the injury to Jarrett Stidham and much more.

Brady is back on a Friday discussing the NFL players' outrage over the COVID-19 vaccination story and he talks with Sean McAdam of the Boston Sports Journal about the Red Sox and much more. And Brady explains how the Red Sox were incapable of making a big move like the Rays did in acquiring Nelson Cruz.

Brady is back on a Thursday, discussing the Red Sox win over the Astros in Game 4 of their series and he gives his takeaways on the win. He also talks with Adam Kaufman of WBZ News Radio in Boston about the Celtics changes in hierarchy. And Brady discusses the stuff coming out of Patriots OTAs, and he says that most fans don't care about the USFL returning.

Brady is back on a Wednesday, discussing the massive restructuring of the Celtics hierarchy. What are our immediate takeaways? Will Brad Stevens be good in the front office? Could the Celtics hire a woman as their next head coach? And Brady talks with ESPN Radio's Freddie Coleman about the moves and much more.

On the latest episode of The Juke we discuss a legend retiring and where we think Julio might land! And…Brady vs Rodgers???? Listen to what Jen and Mitch think of these two GOATS facing off in The Match! Plus, we discuss Brady's newfound presence on social media. Hear what our favourite memes that Brady “made” are!! --- Send in a voice message: https://anchor.fm/mitchel-milani/message

Brady is back on a Wednesday, discussing his takeaways from the Celtics win over the Wizards and why, even though Jayson Tatum was amazing, the team can't play like that against the Nets. He also talks with Freddie Coleman of ESPN Radio about that and much more, including the legacy of Russell Westbrook. And Brady discusses why the Red Sox aren't getting enough from Eduardo Rodriguez and he thinks we're being lied to by Tom Brady -- and the Vermont Lake Monsters.

Brady is back on a Tuesday talking about why the Celtics don't need to blow it up, no matter what happens tonight in the play-in game against Washington. He also is joined by UVM men's basketball legend, Tom Brennan, who discusses the C's with us. And Brady talks about what the Patriots re-signing of Brian Hoyer means. Does it mean more for Jarrett Stidham -- or could it impact Cam Newton?

Brady is back on a Tuesday, talking about the latest in the Jacob Grout/Harwood Union hockey saga, and how it shows more incompetence on the part of school officials. And Brady says after Monday's demonstration at UVM, student-athletes at the college should have to take a class during their first year on campus on sexual harassment, assault and relationships.

Brady is back on a Thursday, preparing you for the NFL Draft on night one. He discusses the Patriots plan to get a QB and how yesterday's Panthers/Broncos trade impacts them. Could they end up with Jimmy G or even Aaron Rodgers? And Brady talks with former NFL Scout and Draft Expert, Russ Lande, as well as Insider Adam Kaufman of WBZ News Radio in Boston.

Brady is back for a short show on a Tuesday leading up to Red Sox baseball as the Sox take on the Blue Jays. Brady talks about why he's excited for the series with Toronto, why he's excited to see Hyun-Jin Ryu pitch tonight and if the Red Sox could overcome what the Blue Jays have overcome this year. And Brady talks with longtime UVM hoops coach Tom Brennan to talk about the reports that two former Catamounts could be landing head coaching jobs this offseason, Indiana wanting Brad Stevens and much more.

Brady is back for Day 3 of Radio Row at Home! He talks with ESPN Radio's Freddie Coleman about why the Pats should go after Deshaun Watson this offseason, the idea of who gets credit for the Patriot Way and much more. He also talks with Chad Finn of the Boston Globe about Dustin Pedroia, Curt Schilling and Cam Newton. He also talks with Vermont native Rick Pigeon, who is on the NASCAR pit crew for driver Chase Briscoe at the upcoming Daytona 500. And Brady says Ty Law is almost right about who built the Patriot Way, but not completely.

Brady is back talking about how the Cleveland Browns brought he and his dad closer during this tough year and is joined by Red Sox and Bruins Insider Tom Caron of NESN to talk about the Andrew Benintendi trade rumors and much more. And Brady explains how the Patriots blueprint is easy to see, and it was on display again this weekend.

Brady is back with a packed show before the New Years Holiday break. He dispels two myths about the Patriots and wonders if Cam Newton even wants to start this Sunday against the Jets. He's joined by ESPN Radio's Freddie Coleman and discusses the impact of a surprising rookie on the Celtics. And Brady talks about why he wouldn't hire Josh McDaniels for an HC job this offseason, and Zdeno Chara leaving the Bruins.

Brady sits down with ESPN Radio personality Freddie Coleman to talk about Brady's fears about the Celtics heading into Opening Night, if he believes Kyrie Irving has changed his attitude based on what he said after the Nets opening night win. He also asks Coleman about Cam Newton and his comments about COVID impacting the Patriots season and if he thinks the Pats are a quick fix or require a long rebuild. And Brady asks Freddie some Christmas questions.

Today is episode 4 of our 6 part Thinkific series.  And I am so excited to be having this conversation with Brady Dahmer as part of the Thinkific mini series. I am excited to dig into how and why he's using Thinkific.  And also what his personal insights are and how those can translate into someone who is thinking about launching a course, online workshops, or online membership. But before we jump right in to all these questions, let's learn a little bit about Brady Dahmer. Brady is a branding expert.  And right now, he's using the Thinkific platform with the course he created called”The Brand Primer”.  This course is a bunch of workshops and tools designed to help companies brand themselves better. So it's downloadable, very digestible content that somebody could do with a company over the course of a lunch hour. It's comprised of fun and easy execute type of exercises with some actual results at the end of it. This all comes from his background experience working with companies on their branding. Brady runs a branding and communications company.  They're always trying to find ways to mine the experience of their clients. So he, for instance,He's always looking at things like how the sales team talks to their clients. When customer service is fielding calls, what are the top calls? Are these types of things touch points? What are the “brand pieces” of a company? These are all important things to consider because each company is individual.  So it's important to know how we get to mine each one of those for each individual company. As a result of this type of thinking, they've been in this 10 year span of trying to develop a bunch of questions, to talk to all the thought leaders, and all the people who have direct contact with either clients or consumers of their products. So in that we kind of developed our own our own intellectual property, our own sort of way of doing things. If you've ever heard of like Myers Briggs, the psychoanalytic tool, you know they ask you a bunch of questions that are multiple choice.  So Brady's system is very much like that. They started developing these kinds of questions and tools to help companies explain and share they're learning experience and knowledge.  These kinds of questions and tools designed to not threaten them or make it feel too complicated because they don't speak marketing or branding speak.  Or at least they think they don't. In reality, they're doing it every day. So Brady wanted to find tools to mine it, help them share, and basically be a translator of what they're doing every day to grow and expand their company. I love how Brady is taking what he and his people do as an agency and branding company and converting that into something that is self service and easily digestible. From an online standpoint, that is brilliant. But how long did it take for Brady to determine that he wanted to do an online course and online workshops? And from the point in time when you actually said, “I want to do this”, where did it take you? Brady shared it was probably at least around 12 to 14 months.  So as an agency, they are involved with a couple clients a month.  And one of our clients said, “Hey, this is really valuable, why aren't you selling this? Why are you writing a book and having other people share?  Why are you sharing what you've learned and how you built these things?”  They were just blown away by our process because they never experienced anything like that before. So we understood that we had some really valuable intellectual property. And because we, as designers and creators who love design, were thinking that we love seeing a big problem and trying to find ways to interpret it.  We love trying to find a really elegant solution to come up with the answer. So over the course of about 10 years, they really worked on those questions, They worked on the interaction of how to mine this data from companies. So they had a 10 year research document. And they also understood that they had some really interesting and unique intellectual property. So when Brady says it took about 12 to 14 months to come to the conclusion that the Thinkific platform was right for this,  he didn't really know it was out there. He talked to a bunch of people about knowing how to share what they knew, while not losing it. On top of that, Brady wasn't really big on wanting to write a book because that defeated the purpose of having quick and digestible content that he wanted to be really accessible for everybody. He started to examine all the platforms that are out there. And of course, people are like, :”Oh, no, you should give that away for free!”  And you know that there's a lot of these people online are saying, :Oh, just give a little bit away for free and bring them in and, and sell the full thing.”  But Brady felt that part of this whole thing is that you have to experience the whole package or the whole workshop. Because if you are just answering one question, the workshop doesn't share with you the end result of what could happen, right? So as they started to go down different roads to try to determine how to make this work. He met up with Rob at Thinkific and basically asked what the platform does and how they could leverage this amazing intellectual property.  Brady shared information with him and they had a really great meeting. He shared with Rob the journey they went through, where their value was, and where thought they could bring value to people. And Rob shared with Brady what what they  could do with Thinkific. Brady shared that he thought it was one of those perfect matches, where they could create these little bite size workshops on a platform and still kind of retain a lot of their intellectual property and brand. So building this on the platform is a whole other story, because obviously, it was a whole new language for the. But by doing so, they were able to still retain the genius and their intellectual property, and but share it and be recognized for it. So that's really why they love this platform. This course and this workshop and all of this online content that Brady is now selling through the platform is a part of the business.  But it's not the entire business. Because of this I'm curious about how Brady is positioning his online assets that are “purchase this and do it yourself” products in the context of his larger business of offering branding services and doing the agency work.  I wanted to know how he is positioning this component within all of the agency. Brady shared that once they learned that they had something really interesting, they could teach it.  So it's the agency has kind of taken a little bit of a backseat so they could create this larger piece that we could share and build for people. Again, Brady shared that they are an agency that loves a design thinking of solving big problems. So the problem that they're really trying to solve is for companies to understand their brand value. They want companies to understand what learning experience and knowledge they have that they don't know how to leverage or they haven't thought about leveraging in any way. So for Brady's company, it is about helping companies and entrepreneurs understand what the competitiveness is in the marketplace and then being able to push the buttons and levers to know what works and how to be more significant and distinctive in their respective audience or in their in their market. So for Brady and his team, this was a really exciting and very complicated thing to try. They were  focusing a lot of their stuff into this. And it also led them down the road of also producing more content and educational content as well. So Thinkific, as much as it is the workshops, it's also now blossomed into doing research papers.  Because in certain areas, to build out a podcast, all these other sorts of things that will then lead to helping people get more out of understanding the value of the brand and the marketplace better. It's sort of funny. Back in the day, before we had the internet, everybody kind of like stayed in their lane. And they didn't really look left or right. And nowadays, we look left and say, “Oh my goodness, look how many things we can do.”  The reality is if we go left and then we decide to go left knowing that we could always go back to the straight line, go back to our agency, go back to our freelancing, or go back to our one on one if that's where we want to go. But when you make the decision to put something new out there and let it guide you, there's some power in that. That never used to be the case. And now that we have all these online tools that makes it just that much easier. As Brady mentioned, a whole other can of worms is the whole putting content into Thinkific and getting the workshop set up the way that you want them to. Let's dig a little bit into that. For Brady, it was about presentation of content, not the platform itself .  And the Thinkific platform has been super easy for them. Brady keeps on explaining to people as the Shopify of online courses.  So if you've got your cloud, you got the written and visual content, you can build something like immediate, and you can launch it tomorrow. Part of creating this course for them was the hours it took to create the written and visual content.  Brady shared that if you have that content ready to go, it's just a matter of click and drag. It was amazing to him how easy the Thinkific platform was to use. Their biggest underestimate was the amount of the amount of content that we wanted to create and produce. There was so much more that they felt they needed to create to accomplish their goal.  So they had a lot more work to do. It all depends on what you're presenting. But for Brady and his team, it was kind of a factor of 10. Sometimes where they thought they'd spend an hour on, it would be actually be 10 hours.  That was their biggest issues. They wanted to produce the highest level of content because they're talking about brands. And they want to inspire people by that high level of content as well. So they painted themselves a little bit into that corner of being a branding company. So producing something around branding, it had to be top quality.  Everything had to be very well written and the visuals had to be top quality. They spent a lot of time on all of it just to make it right so they could inspire people. That was their mission. So the Thinkific platform made it easy for Brady and his team to put the content out there. But creating content, it has to be within your wheelhouse.  You have to be able to know what you want to say, how you want to say it, and present in a way that is on brand but also relevant and accessible. It's a given that you want your brand and your business to be seen. And for Brady, this was something that he had to keep on brand because that's what his business was about. Another example would be, if you do one on one services and you don't have the high tech mic, all the cameras and lighting, and don't have scripts and a teleprompter, that doesn't mean that you can't still create a great course if those things aren't required for your own business and for you to be viewed in the perfect light for your business. When people see me in person and on video, they generally see the weight rack behind me and Donald Duck.  Those are on brand for me because people know me. I keep my personal brand part of everything so that wouldn't be off putting. But if I was speaking to a corporate environment, I may have to change the focus a little bit and not have that same aesthetic. So just because it may have taken a lot longer to create the content that Brady wanted for their courses doesn't mean that that's going to be a roadblock for other people. And Brady said that the platform that he chose, Thinkific, isn't a roadblock and isn't a hard place to produce content. It's about being authentic to your brand and inspiring. So for Brady and his company, they're presenting a brand, with a certain look and feel of that brand, that you won't notice for like the last 20 years or so with an agency. So it had to live up to their agency standards.  Because all of their clients and suppliers, their network, and community is seeing that. So they not only had set the bar high, but they also wanted to make sure that they went up and above it to inspire and drive confidence.  But it doesn't have to be that way for you. You just need authentic to your own voice. It's about whatever matches your personality and what you are that's key. I've had a number of people come to me saying Masterclass is what they are striving for. And it's funny because some of them they're striving for the aesthetics of the website.  Others are striving for the way that the videos are shot. And there are like miles between those two things. So it's important to understand what you want to create and what part of what you are seeing you want to emulate.  Because there's not a single business out there that is doing everything 100% right. You don't have to do even 10% of what that business that you're seeing is doing for you to be personally successful. So when Brady looked at masterclass and thought that they wanted something along those lines as far as presentation, where did he go down that road? Brady shared that he feels that the idea of perfection is usually what destroys most projects. It's also the procrastinator of many projects because perfection will just be nothing.  You'll never really be happy but what you did. Look at the analogy that Masterclass was their Everest. But when climbing Everest, there's also living at base camp. So they worked back and determined what the really key,important things that didn't need to be perfect.  They had to determine what they were going to spend their time making perfect and then what were all the other things that don't need to be as perfect. Because we they wanted to get this done. So maybe their videos aren't as good as they want to be. But they spent more time building up the workshops so that the outcome or experience of the workshop excels.  And when somebody's gone through this workshop it doesn't matter that the videos aren't perfect because their experience of that workshop was amazing. So learning to know what's important to your audience is really key. So you can do things any number of ways. But it's about what you're trying to communicate and what you want to leave people with. Brady gave a great example concerning Masterclass. He related it to movies.  He shared that you also have to understand that like when they have people like Martin Scorsese, he's not sitting there for free. There's a lot of money in the budget.  Masterclass is like watching a Hollywood blockbuster movie. But not everybody needs to t do that to tell their story. In relation, you look at a movie like The Blair Witch Project and what is was able to achieve on a small budget. It all boils down to communicating.  It's about being authentic and using what you have, really sharing it and, and be able to understand where your like minded people are. And it's about understanding what your leverage points are.  Understand your uniqueness that you want to share. When you have less, you're more willing to be creative about how you're going to present it and do it. Brady shared that with Masterclass, it looked as though they were given a bunch of money to do what they wanted. You can definitely tell like it was well produced sort of piece. It didn't seem like there's a limit to the budget based on who they have. But, Brady shared he's watched more online YouTube videos than any of a Masterclass series just because it feels more authentic and he got to learn a lot quicker.  There's a different vibe to it, where he doesn't feel as though he needs to sit, watch, and pay attention. So for Brady, they explained that even their clients to just look at the low hanging fruit.  They want them to identify what they really want to communicate. And they want them to know what they  really want people to get out of whatever experience that they're trying to create around their brand. Then it's time to build.  Start there and then work outwards. If it's going to take you six months, just don't try to rush it, but just be really authentic to who you are. and produce a great experience with a great product for somebody. I think that is the most relevant part of all of this is.. creating what you are a genius at. What is your secret sauce? And what is your intellectual property? How can you package that in a way that it doesn't diminish from what your personal high end offer might be, but being able to distribute it to a larger volume of people? That's what online courses are all about! It's not about I'm using this tool or that tool.  It's more about what you are able to help people solve! What problem are you solving for people? And how are they going to find success with what you're, what you're providing? It's more about the delivery of that! It's so important to know what is the bare minimum to do that and then keep on building on top of that. So that's the key to all of this. And we can iterate and reiterate it again. As you can see there's no right answer to doing business. It's just a matter of continually moving forward and pushing the needle to keep moving.  Brady has opened our eyes to so many opportunities and everything else. If you haven't listened to the first 3 episodes of this series you can find them here. Be sure if you haven't yet, subscribe to the podcast in your podcast app.  And episode 5 of this series will drop next Monday. We're going to be talking to Dana Malstaff, founder of Boss Moms! Thanks for listening to the Tech of Business podcast. If you enjoyed the show, please subscribe, share, rate, and review on Apple podcasts, Stitcher Radio, Overcast, or wherever you download your favorite shows. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com   Connect with Brady: Website: www.thebrandprimer.com. Email: Brady@G LinkedIn: The Brand Primer Facebook Group: The Brand Primer

Cultural competency is a tough thing to teach, but so important. Today's physician (and med students!) encounter patients from wide range of backgrounds, any of which could come into play in a patient-provider interaction. In this episode, Brent asks how med students learn about the nuances that come with treating people of different backgrounds, from ethnicity to gender to religion to disability. Aline Sandouk and Brady Campbell consider the question and offer their experiences. And Brady, who's co-hosting on the eve of leaving CCOM for a year-long Masters in Public Health program at Hopkins, talks about why he's pursuing a whole 'nother degree and why he's decided Hopkins is the right place for that given that we have a lovely Public Health school right next door. A New Jersey pastor and a British clairvoyant are under investigation for promoting the use of 'miracle mineral solution' as a cure for malaria in Uganda. The WHO has removed 'gender identity disorder' from the International Classification of Disease. And with Viagra's patent set to expire, what's on the horizon for ED treatment? Don't worry, we make plenty of jokes about that, as if you had any doubt. We Want to Hear From You: What are your questions for The Short Coats? Call us at 347-SHORTCT anytime, visit our Facebook group, or email theshortcoats@gmail.com. Do all three!