Podcasts about chevali

Pour ce premier épisode de la Saison 2 des Sages, je reçois au micro Natacha Raab, la dirigeante de Fred Paris, maison de joaillerie légendaire, du groupe LVMH. Natacha marque les esprits, et ceux à plusieurs titres : C'est d'abord une grande professionnelle, fidèle du groupe LVMH, qui a su gravir les échelons un à un, jusqu'à prendre la (co) direction d'une filiale du groupe, dirigé par Bernard Arnault. Elle est passée auparavant par les maisons Sephora, Louis Vuitton, et Dior. Elle nous raconte ses expériences, les hommes qui ont marqué sa carrière, et assume d'être motivée "par le pouvoir".Natacha, au-delà de son activité principale de dirigeante, est une femme engagée pour "l'empowerment féminin" : elle soutient de jeunes entrepreneures et agit en coulisse pour que les femmes prennent toutes leurs places dans le monde du business. Elle est aussi membre du conseil d'administration des alumnis de l'ESSEC, et du Jury de Forbes Under 30. Enfin, Natacha est surtout une femme pleine de gentillesse et d'attention envers les autres. Elle est à l'aise avec ses émotions, nous raconte ses succès, et notamment sa médaille de Chevalière de l'Ordre Nationale du Mérite. Mais aussi les passages plus compliqués de sa vie, comme son hospitalisation pour anorexie durant ses études. Au sein de cet épisode, nous avons également évoqué sa préparation au concours de l'ENA, Bernard Arnault, de ses origines polonaises, de la "bande à Natach'" durant son enfance, de l'IA dans le luxe, de running ... Bon voyage avec Les Sages !

Arnaud Naudan reçoit Nathalie Balla, investisseuse à impact et dirigeante française, membre des conseils d'administration de Criteo et d'Edenred et Chevalière de la Légion d'Honneur. Ensemble, ils reviennent sur le redressement du groupe La Redoute qu'elle a opéré aux côtés de son associé Eric Courteille. Elle partage aussi sa volonté de placer le social au cœur des projets d'entreprises, et revient sur la question de la place des femmes entrepreneures. Coulisses de CEO est un podcast de BDO France Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Ce matin, jeudi 20 juin avec Marie-Ève et Jean-Michel: Dernière suggestion vin de Phil Lapeyrie pour la saison ! Notre historien Dany Desbiens est de retour pour l'été. On jase du site de la Nouvelle-France Quel est votre site touristique favoris dans la région ? On parle des meilleurs repas après un gros évènement Marcher nu pieds ? C'est oui ou non ? Bonne écoute !

A historiadora Irene Pimentel passou o dia 25 de Abril escondida numa casa segura, por indicação da organização a que pertencia, pois tinha andado a colar cartazes na noite anterior. Foi politicamente activa antes da Revolução, tendo-se tornado uma reputada especialista no estudo do Estado Novo, da II Guerra Mundial, da situação das mulheres em Portugal ao longo do século XX e na política política de Salazar e Caetano. É licenciada em História pela Faculdade de Letras da Universidade Clássica de Lisboa, mestre em História Contemporânea (século XX) e doutorada em História Institucional e Política Contemporânea, pela Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa. Hoje é Investigadora do Instituto de História Contemporânea dessa Universidade. É autora de numerosos livros, tais como  "Holocausto" (Temas e Debates, 2020), "Informadores da PIDE" (Temas e debates, 2022, "O essencial sobre a PIDE" (Imprensa Nacional, 2024), "Do 25 de Abril de 1974 ao 25 de Novembro de 1975" (Temas e Debates) 2024, que são apenas alguns dos mais recentes. Foi também co-autora de uma série de documentários sobre a polícia política do Estado Novo para a RTP e dos textos da exposição «A Voz das Vítimas», patente no Museu do Aljube em 2011 Tem vários prémios e distinções entre os quais o Prémio Pessoa, em 2007. É também Chevalière de la Légion d ́Honneur francesa, desde 2015.See omnystudio.com/listener for privacy information.

2 heures avec une légende des claviers et de la production. Avec un featuring de BINTOU SIMPORE notre Chevalière des Arts et des Lettres ! TRACKLIST Talking Heads - This Must Be the Place (Naive Melody) Massive Attack - Daydreaming Salif Keïta - Folon Grace Jones - Pull Up To The Bumper Wally Badarou - Chief Inspector Dean Blunt - 4am in Berlin M - Pop Muzik The Normal - Warm Leatherette Grace Jones - Warm Leatherette Gregory Isaacs - Night Nurse Gwen Guthrie - Seventh Heaven Mick Jagger - Lucky In Love Foreigner - I Want To Know What Love Is Level 42 - Lessons In Love Grace Jones - Private Life

The Chevalièr d'Éon, was an 18th century war-hero, an indispensable spy and a famous diplomat. But today, they're best known for their pioneering approach to gender boundaries.  Historian Gary Kates pulls back the curtains on this fascinating True Spy. Hear the groundbreaking story of d'Éon's life - from undercover geopolitical manipulation in the Russian court, and plotting Louis XV's French invasion of England, to being recognized by both French and English courts as having the right to live as a woman... From SPYSCAPE, the HQ of secrets. A Cup And Nuzzle production. Series producer: Joe Foley. Produced by Matthew Nelson. Music by Nick Ryan. Learn more about your ad choices. Visit megaphone.fm/adchoices

Arnaud Naudan reçoit Nathalie Balla, investisseuse à impact et dirigeante française, membre des conseils d'administration de Criteo et d'Edenred et Chevalière de la Légion d'Honneur. Ensemble, ils reviennent sur le redressement du groupe La Redoute qu'elle a opéré aux côtés de son associé Eric Courteille. Elle partage aussi sa volonté de placer le social au cœur des projets d'entreprises, et revient sur la question de la place des femmes entrepreneures. Coulisses de CEO est un podcast de BDO France. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

What if you had the power to manage over 200 Amazon PPC campaigns in just 10 minutes each week? Imagine the time and resources you could save with the right tools and strategies. Join us in this episode as we share how we use the Helium 10 PPC tool, Adtomic, to streamline our campaigns and work smarter, not harder. Bradley shares his best tips on campaign structure and show you how to apply rules to automatically transfer successful keywords from broad campaigns to exact ones.  Ever wondered how to navigate the labyrinth of Amazon PPC management? Allow us to guide you. We've harnessed the power of Helium 10's Adtomic tool for campaign automation and optimization. Discover how to conduct regular campaign audits, use negative keywords to curb wasteful spending, and use Adtomic to pinpoint unprofitable keywords. Now, let's talk profitability. We know you're in this business to make money, so we'll show you how to optimize your Amazon advertising costs to maximize your return. We'll demonstrate how to set goals for ACoS and TACoS and use the Adtomic tool to optimize bids. And before you think about outsourcing, let us convince you of the merits of understanding Amazon PPC yourself. Despite your busy schedule, we believe learning how to manage your own PPC should be a priority - and we'll help you see why and how.  Google ads, Amazon PPC techniques, factors to negate keywords, and insights beyond the attribution window - we've got it all covered. We know the value of data and why you need to pay attention to it. Intrigued? Excited? We hope so because this episode is packed with strategies and tools that could revolutionize your Amazon campaign management.  In episode 514 of the Serious Sellers Podcast, Bradley talks about: 01:09 - Manage 200 Amazon PPC Campaigns Efficiently Using Adtomic 03:53 - Campaign Grouping and Targeting Strategies 11:04 - Optimizing Keywords in Amazon Ad Campaigns 11:52 - Effective Amazon PPC Strategies 14:05 - Keywords and Campaign Management Simplified 16:41 - Optimizing PPC Costs for Profitability 17:56 - Profitability and ACoS 27:39 - Keyword Negation and Pausing Decision Factors 27:50 - Google Ads and PPC Techniques ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today I'm going to show you guys how I managed my 200 PBC campaigns in only 10 minutes a week, plus answer all the questions you guys submitted live. How cool is that? Pretty cool, I think. Do you want to see how your listing or maybe competitors listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool Listing Analyzer. For more information, go to h10.me/listinganalyzer.   Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we go ahead and take your questions live after giving you a demo of a cool tool that can definitely give you serious strategies for Serious Sellers of any level in the e-commerce world. Today you'll notice I've got my what I call my Adtomic hat and shirt on. That's because I'm just going to give you guys kind of like a 10 minute run through of what I do to go through and manage my PBC accounts. I've been using Adtomic for since it was before Adtomic Used to be called At. So I've been using it for probably about three years now and you know I have probably over 200 PBC campaigns, over three, four accounts that I use it on, and I pretty much you know some. There can be a week where I don't even open it once, like it's doing everything for me. On average, I would say I spend about 15 minutes a week just checking out what's going on and implementing suggestions and things like that, and that's over 200 campaigns. So let me just give you kind of like a little idea about how I roll through it. Like maybe you used to use Adtomic before but trust me, it's like way different Now. A lot of this stuff. I already just recently audited the account, so you might not see too much new information here, but let me just show you what like my process is and why it only takes me like 15 minutes Now.   Bradley Sutton: First of all, I have everything set up in kind of like my campaigns talk to each other, all right, and regardless if you guys use Adtomic or not, this is how I feel you guys should set up your PBC. All right. You have these groups of campaigns that all go to one product, and you've got one that's a exact manual campaign. You've got a broad or phrase match campaign I like to call that a research campaign You've got an auto campaign and then you've got an ASIN product targeting campaign, potentially a sponsor display campaign and then potentially sponsored brand headline campaign. So all of these kind of talk to each other, the auto and the broad campaigns. You can view those as kind of like keyword harvesting campaigns, discovery campaigns. You're discovering keywords that you might not be targeting yet and then, if you find some good ones now you move it to the exact product marketing campaign. Maybe you move it to the exact match keyword campaign, all right. But again, everything talks to each other so that you know the campaigns are benefiting each other, all right.   Bradley Sutton: So this is where I let me just show you how I set up that, that kind of like flow that I just talked about. So, for example, here is my large coffin shelf rule rule group, all right. So we've got a large and a small coffin shelf, or a large coffin shelf, and then there's a variation where it's a large and a small together. All right, I'm targeting both of those in my PPC campaigns. And here's the rules that I have set up so that I am not having to just, you know, every day download Excel sheets and make pivot tables and things like that. What I did is I put all of those campaigns right here in a group of campaigns. I've got my performance campaign. I actually have two. You know I probably hit like 25, 20 or 25 targets in one. So, like now, I only add it to a new one.   Bradley Sutton: I've got my product targeting campaign. It's an ace in targeting campaign, sponsor display, my auto campaign and my research campaign, which I actually have as a broad and, as you can see what these checkbox that I'm showing on the screen for those of you watching this is. I'm saying, hey, if you find a keyword in the research campaign, like a broad right, like, let's say, I'm targeting a broad target coffin shelf and all of a sudden I get sales on this keyword coffin shelf for gothic decor, like a long tail keyword that I wasn't targeting, I'm saying, hey, find it here and then go ahead and put it in my performance campaign because instead of waiting for Amazon to show me in this broad match and just like hope that Amazon shows me, no, I want to target it specifically, all right. So that's basically all of these little boxes up here is me telling Adtomic to look for keywords in certain campaigns that I don't have in the other one and then, if it's good, go ahead and add that keyword as a manual target, be a product or keyword. Now, it's not just any keyword. Um, you can put your own criteria. So, as you can see what this is, just me, this is not saying oh, you guys have to copy what I'm doing right here.   Bradley Sutton: I said I only want you to move this keyword to an exact campaign or suggest to me to do it if it gets at least two orders, cause, you know, sometimes there might be one, or like it might be complete fluke. You know, like maybe Amazon has me in an auto campaign and for some crazy reason, they showed me for my coffin shelf or, uh, you know a keyword egg tray or something like that, right, and then it could be like five days after clicking to add maybe the person actually does buy a coffin shelf. You know, it's probably not going to happen again, right? So I I put here a minimum of two because to me I'm like, hey, I want two people to order something. Then I know, hey, this is probably kind of like a good, a good keyword. And then I said, and I want my ACoS to be 30%. You know, if I had to spend 200% ACoS just to get these two sales, probably not that great of a keyword. And so, basically, that that's what it's doing, it's going to, it's going to, it's going to look at this.   Bradley Sutton: I could set here the look this is, by the way, this bottom part is all new. I could look at the look back period. You know, some people might say, hey, I want to look at the last 30 days. Some people say, hey, no, I want. I'm a big seller, you know I'm doing spending $1,000 a day. I want to look every five days if there's new ones that meet this criteria. I put last 60 days. And then, hey, how often do I want to check this? I put daily. And then, what time zone do I want this rule to be off of? Now? I could automate this, right, I could automate it, but I'm not going. I don't automate my mind because I just like to be able to, to to click on it. Now, what about? On the flip side?   Bradley Sutton: It's arguably more important to have good negative match, good negative match rules set up, all right. So I've got a negative match on this auto campaign and let me just show you how I have that set up. In the negative match, my, my rules aren't talking to each other, my campaigns aren't talking to each other, all right, cause I just like to do it in isolation. So I put here hey, I don't know why I didn't put this, somebody put six clicks. I don't want to get a negative match if it's just six clicks. So I'm going to split $10 here or $5 spent. So what does that mean? So some people people have their hands on the cookie jar in the project exit count and keeps screwing up my, my things that I have to end up changing it back.   Bradley Sutton: Anyways, what this means is I'm saying, hey, if I get 15 clicks on a keyword or a search term in this auto campaign with getting zero sales, I want Adtomic to suggest to me to go ahead and negative match this so that I stop spending. Or if I spend $5, regardless of the number of clicks on a certain search term with zero sales, I want Adtomic to suggest to me to negative match that. And that's all this is doing, all right. So this is what. Again, I don't care if you guys are not using Adtomic, if you're just downloading spreadsheets. This is kind of like what you should be doing, right? I hope you're doing something like this where you know every few weeks, you kind of uh, you know audit what's going on on your PPC so that you're not wasting your spend, all right. So that's the kind of just the simple structure.   Bradley Sutton: I can go a lot deeper into. You know budget rules and and different kinds of uh. You know situations there for what I want Adtomic to look at, but I like to keep my stuff real simple and then so, basically once a week, I come in here to my suggestions and oh yeah, by the way, one thing I forgot to tell you guys is I set everything at target ACoS, all right, there's different rules for my bidding, all right. So I was talking about keyword harvesting, keyword negative, what my rules were? Well, there's different rules that I could pit for uh pick for my bidding.   Bradley Sutton: As you can see, I put everything here on uh and this is like AI powered. I want to target ACoS, like I want the campaign to perform at a 20% ACoS on almost all these. All right, I could choose max impressions or max orders, that it's not looking too much at the ACoS, but just just for this account I have everything on uh target ACoS and then I could put min, max, max bid. You know, like, maybe I have a $10 product and I know I never want to go past $1 on a, on ACoS per click. So I could say, hey, for my bid, I never want Adtomic to try and raise this bid on this search term or on this target. I should say for more than $1, or I want to. I never want to suggest to me something lower than than this. All right, so so that's that's. Uh, that's another thing.   Bradley Sutton: So now, once a week I have my, my bidding, uh, you know, targeting, uh algorithms. Here I've got my rules as far as my positive keywords, my negative keywords. All I have to do is go to the suggestions, all right. And then, for example, uh, what I'm looking at here is the AI bids. So, hey, my, my target ACoS is 20% and let, on this keyword, my ACoS is 86%. So it's telling me to go ahead and lower my bid. All right here. And then, if I, if I agree with the suggestion. All I have to do is click one button. I can actually click the whole entire page here If I agree with all these suggestions, and it happens instantly.   Bradley Sutton: I'm not finding it in seller central. Where is this campaign? Where, you know, let me click on edit bid and let me, you know, find it. This and that that would take just by itself. You know like how, how many. I have a hundred and seventy nine bid changes I need to make. Do you know how long it would be to find these in my, in this account only has like maybe like 75 campaigns, but to go find them in these 75 campaigns and go into the ad group and everything and change these one by one, that would take forever. I could literally do it in 10 seconds right here if I just click a couple of buttons.   Bradley Sutton: All right, here is my new keywords. I actually do have two ones, all right. So let's take a look at what it found. All right, take a look at this, look at this keyword here Coffin shaped shelf. All right, I spent $7 on this and I got $89 worth of sales. All right, and this was from an auto campaign. And so what is it telling me to do. It's saying hey, click me and then go ahead and add this to your manual campaign and, potentially, your broad match campaign. Now again, am I having to go find these campaigns, add a target, set the bid and all that stuff, like I would if I, if, if I'm down, if I'm working in seller central, uh, manually? No, I just click one button and boom goes the dynamite. It is now done. It is now added to that campaign so that I can go ahead and target that manually.   Bradley Sutton: Here's another keyword that it just found. Again, it must have found this in the last four days because I just audited this. I just went through all my suggestions. Like three days ago, wooden egg rack, I spent $5 on uh, which campaign is another auto campaign. I got $55 worth of sales. It's saying hey, go ahead and add these to your manual campaign. All right, it would do the same thing for ascent targets as well. That it might find in the auto campaign.   Bradley Sutton: Again, negative keywords. It's, it's, it didn't find anything right now, but that's where it would be All right. Now, what if you're just getting into Adtomic and you don't have all your rules set up and and you're just setting up your campaigns? It might take a while. What I suggest doing is like audits on your account, all right, and I just did this audit. Let me show you the kind of audits that I do. I go right in here to analytics and the first thing that I want and again, nothing should come up here that's not already negative matched, because I, like I said I already went through this.   Bradley Sutton: But let me show you what I did to, in seconds across my account, find the worst keywords. So what I did was I said, hey, I'm looking back at the last two months of PPC activity here and I'm saying, hey, I want to see something that gave me zero sales, all right, but I had at least 30 clicks and I'm on the wrong page. I need to go to the search term page. Let me go to the search term. I can look at this at the ad group level, campaign level, target level. I'm going all the way down to the search term level in this case, all right. So again, I'm saying, hey, I had zero PPC orders, but I spent, let's just say, $8 at least on a keyword or on a search term, and what came up? Look at this Right instantly.   Bradley Sutton: Now, great, I'm positive. I already negative match all of these because, like I said, I just did this audit. But look, if I had done this earlier I would have saved myself $152. Right here. This is not a big account, guys. This project X account doesn't do that much in sales anymore, but still, this is how much money I was wasting $150. I can just negative match all of these in one fell swoop. Right, right, instantly. All right.   Bradley Sutton: What about the flip side? What if I want to find some killer keywords again? All of this is automated anyway, so that that's why I don't have to negative match any of these, because it already did it. But what? What if I'm like hey, is there anything that is is is doing really well for me that maybe I could increase my bid on? So I'm going to go to my target instead of search term level, all right. And I'm going to say, hey, show me something that got at least one order. But the ACOS was less than 5%, like crazy kind of ACOS. Right, and take a look, there was three targets that hit that. All right, now you can see I already change it.   Bradley Sutton: But look at this. I was targeting this asin in an. It must have been in a product targeting or sponsor display. Look at this. It was a sponsor display campaign, guys. I spent a dollar and 42 cents and I sold $119 worth of product for a 1% ACOS. I could be leaving money on the table by having such a low bid. So my bid before was 47 cents. So you can see I already took action and I raised it up, almost doubled the bid, to see what would happen. Look at this one. Here's one where this broad match target fresh egg holder countertop. I had the bid at 51 cents and after one click I got $18 worth of sales. So now I raised the bid to $1. Cause I'm like, all right, let's see if I can get some more action on this keyword. But again, I click literally two things to be able to find this. So this is why, guys, I have four Amazon accounts and over 200 campaigns. This is why I can spend 10 minutes a week doing all of it and manage everything.   Bradley Sutton: Now I was going to go into a refund gene a little bit, but I went kind of long here on Adtomic, so I want to just make sure there's enough time for Q&A. So at this time I'm going to check back in the questions to see what questions you guys were asking. You can ask me about anything Helium 10 related here, and it doesn't have to be about PPC, it doesn't have to be about Adtomic. Another Facebook user says what can we do to reduce PPC? I pay a lot and every product I sell is paid for by Amazon, all right. So one thing is don't think about it. As far as you know, reduce PPC Like, if you're profitable, who cares if you spend a million dollars on PPC, if you're making $8 million, right, and you're profitable, right.   Bradley Sutton: So it's not just about the amount you're spending, but if you're be thinking more of, in terms of profitability, if you're spending so much on PPC that you are no longer profitable when you make a sale, yes, that is something you absolutely need to tackle and there's different metrics. You can look at that, you know. Maybe you're looking at your TACoS, your total, ACoS. Maybe you're looking at just your ACoS at the campaign level and you need to know what is your breakeven point, what? At what ACoS or TACoS are you able to turn a profit? And then that's the goal you set. And again, I just showed you guys how to do an Adtomic. You put in that goal of what you're trying to do where you know you can be profitable, and it's gonna kind of give you these suggestions automatically on what how you need to lower your bids in order to hit that goal. And, at the same time, it's not just about lowering bids, it's about stopping altogether spend on keywords that just are not doing it for you. So pretty much everything that I just showed you today, that is exactly what you need to be doing. You know, even if you whether you have Adtomic or whether you don't have Adtomic doesn't matter. You need to be auditing your account, looking at those metrics.   Bradley Sutton: Another Facebook user says what is the best ACoS? So the best ACoS is what you can make money on. All right, for some people it's 5%, because they have very slim margins. Some people it's you could be like 80% ACoS right, and you're not making money. But guess what? It's okay because you've got products in like Subscribin' Save or some kind of replenishment right, where you're willing to lose money on that first order, because you're selling tea or you're selling coffee or something like that, because you know that they're gonna turn on Subscribin' Save or a certain percentage of customers, so you're willing to lose money on that first order and because you're gonna get that money back, all right. So again, the answer to your question is there is no magic ACoS number. The magic number is whatever you can still be profitable at.   Bradley Sutton: Somebody says my ACoS I'm not sure they're the same person because I can't see your name but they said my ACoS is 70%. You know, for me, if it was 70% that would be terrible. I'd be losing money, crazy money, because I do not have enough margins on my products where I can afford 70% ACoS. But three years ago me, I was doing a lot of supplements which I'm not doing anymore. I absolutely wanted 70% ACoS, all right. I've got an account that is a hemp cream, all right. And I'm totally fine with 50% ACoS because I'm getting people and Subscribin' Save, absolutely fine with 50% ACoS. But you know, in my coffin shelf, brad, I want 20% ACoS, all right. So you gotta use these kind of you know reasoning here in order to know if your ACoS is good or not. I've got a shout out from Tony from YouTube. He or she says cheers, cheers. Back to you.   Bradley Sutton: Another Facebook user says what subscriptions should we upgrade to so I can communicate with me more? The way that you can communicate with me, regardless of levels is here Once a month. We open this up so you can talk to me on these, on this. Ask Me Anything. If you want to be able to reach out to me in a Facebook group that I check every day, it's the Elite Group, so only Helium 10 Elite members have direct access to me. You can even book one-on-one calls with me if you're a Helium 10 Elite member, and we also have weekly Zoom calls that usually I'm on as well. So lots of touch points in the Elite Program. I'm not trying to sell you Elite right now because, guess what, if you want to sign up for Elite right now, you can't. It's closed. It only opens up certain times of year and right now it's closed. But you know, go to helium10.me forward, slash elite. I think there's might be a waiting list there. And if you want to join that so that you could be able to talk to myself and Kari and Chevali and Kevin King, then yeah, make sure to sign up for the wait list for that.   Bradley Sutton: Another Facebook user says I hired somebody, but unfortunately I don't get any profit. I pay a very high fee. For instance, the payment is 500. Are you talking about you hired somebody for PPC management? If so, don't do it. I suggest to anybody out there don't outsource your PPC unless it is a resourcing thing, in other words, that you, you're, you're trying to expand and you're a one person one man or one woman show and you just don't have the bandwidth to do PPC. But you know how to do PPC. Okay In that sense, go ahead and hire an agency or or a service provider to to to take care of it. But it's important that you know PPC really well yourself first. Otherwise it's going to be hard for you to judge the work of an agency or a service provider if you don't know what is good and what is bad management.   Bradley Sutton: Now my suggestion if you do have the bandwidth, you 100% should be doing PPC yourself. All right, you absolutely should be doing it yourself. Like, it's not that difficult, it's. It's complicated, right, there's a lot of moving parts, but, as you can see, tools like Adtomic just completely simplify the process and make it really fast. And that's why, to me, it's not even a bandwidth issue, if I can manage to I mean, guys, I work at Helium 10 full time, more than full time. Like you think I have time to be managing all the all these things on my own. I that's. I only spend 20 minutes working on PPC and that's that's for four Amazon accounts and I have a full time day job. Right, it's not that much. You should be doing Adtomic yourself or you should be doing PBC yourself.   Bradley Sutton: In my opinion, if you have a tool like Adtomic Now, if you were trying to do it on your own and you have to do it manually and you've got 200 campaigns, what I do in 15 minutes would take you maybe five hours a week, if not more. All right, just look at that. Remember that bid page that I was showing you guys 179 bids after just five days to change, like what. That just takes forever to do manually and even to get to those calculations. So if you're on your own, I highly recommend not hiring out and there are plenty of great agencies out there and there is a need for them, like, we love agencies out there, I have them on this show, right. But those, the ones who I suggest using those, are the ones who have kind of like outgrown. They're like hey, I'm a seven figure seller and I've got 3000 campaigns to manage and I've only got one employee. I don't want to have to train somebody from scratch. Okay, go ahead and hire an agency, but if that's not you, I think you should be doing PBC yourself.   Bradley Sutton: Somebody says the ACoS was 1%. Yeah, on that. On that example that I showed of how I had this crazy good search term, I had one where the ACoS was 1.18%. And then so that's a situation where it's like, let me raise my bid up right on this target because you might be leaving money on the table when your ACoS is so low. Because, like, let's say, my bid where I got that 1.18%, what was it? It was 47 cents. Right, maybe that 47 cent bid is only getting me impressions 10% of the time, like at the end of the day, when other people's budgets are out. Oh, then I start getting some bids or I start gaining impressions at that 47 cents. Maybe if I raise it to $1, I could be getting impressions all day long. All right, is my ACoS going to be 1%? No, but I don't care. If my ACoS is 10%, 10 times as much, I'm still making money like crazy. Because if my break even point is 20, 25%, that 10% is still making me money. So that's why you want to look at the small ACoS and don't just like pat yourself on the back and say I'm a PBC king, no, you want to raise that bid up because you might be leaving money on the table. All right, let's keep going with the questions now.   Bradley Sutton: Dennis says what should be an approximate ad spend to justify Adtomic monthly fee. It depends on how you value your time. It's $1.99 a month for Adtomic and that includes $10,000 spent. So basically that means if you are spending less than $10,000, if you're paying Amazon in PPC fees less than $10,000 a month, you're only paying that flat rate of Adtomic $199. So at that point it's a matter of how do you value your time. Like, if you value your time at $50 an hour, right, if you value your time at $50 an hour and it takes you 10 hours a month to do your PPC, that means you're kind of spending $500 of your own time on PPC and in that sense is $200 of Adtomic to take that 10 hours down to 30 minutes or less than one hour. Is that worth it? Absolutely it's worth it. You know Every week Above that it's still a matter of time savings. All right, if you're spending $20,000 a month to PPC, you've got a pretty big operation. All right, you know you're probably a million dollar seller. If you're spending $20, $30, $40,000 a month on PPC, it probably would take you a full-time employee to manage your PPC, or paying an agency like $1,000 a month or something like that, right? So in that sense again, it's probably worth it to have Adtomic, it's all. There's no right or wrong answer here. It's about how you value your time. If you only value your time at $10 an hour and it only takes you 10 hours a month to do PPC now manually, is it worth it to get Adtomic? Probably not, I'll be honest, probably not. But if you value your time more, then I would say it's worth it.   Bradley Sutton: Dennis, how to get initial reviews apart from the Vine program? That's pretty much it you know like. If you're talking about like some actual service that is, terms of service, approved, it's Vine. You know that's the only program that Amazon has for reviews. Now if you just wanna get a better chance at getting more reviews, you can use the Request Review. Amazon allows you to send one Request Review per order to customers. Has to be at least, I believe, eight days after the product delivers. So you can automate that in Helium 10 follow-up, right, you don't have to click one by one each order to say hey, let's say hey, 13 days after the product is ordered, send a Request Review. That actually triggers the Amazon Request Review inside of Seller Central. But you're doing it from Helium 10 follow-up and then you could just say, hey, do it on this day and only orders in this marketplace or only this ASIN, this schedule, this other ASIN, this other schedule. You can automate that and basically do, set it and forget it, and then that can give you a better chance to get a review, because your customers are theoretically reminded to leave a review more.   Bradley Sutton: Sergio says what factors do you decide to negate a keyword or pause campaigns? It's very rare that I pause a whole campaign, right, like I don't think I've ever paused a whole campaign because my campaigns will have five, 10, maybe 15 targets. Sure, will I pause a target in the campaign, but all 15 of my targets are bad and I'm like that's very rare, you know. But to negate a keyword, I showed you what I put in Adtomic. I put, hey, I want at least 15, 20, sometimes 25 clicks and slash or a spend that's equal to 50% or more of the retail price of my product. So if I'm selling a $30 product, I put $15. In other words, if I get $15 worth of spend on a target with zero sales, I'm probably gonna go ahead and pause that target. What if?   Bradley Sutton: Another question from Sergio is what if the keyword is highly relevant but competitive and have to spend a lot to rank? Check your conversion rate, all right. So look at your conversion rate for that keyword in search query performance and see if it's really bad compared to your niche as a whole. You gotta figure out why. All right. So it's not just a matter of, oh, let me pause this or let me just keep spending a lot more money, et cetera, et cetera. It's a matter of you gotta figure out if that is your most important keyword, why are you not converting for it? Why are people converting for others more than yours? Is it your price? Is it your pictures? Is it your bullet points? What is it? That's something that's very important to consider. I don't just blindly change bids or just pause or just give up on a keyword just because I'm spending too much money. At the same time, I don't just blindly keep it going because I know this keyword is important. I have to understand why my conversion rate is not good on it and try and fix it.   Bradley Sutton: Matt says I've noticed that my overall ACoS for my PPC has almost doubled to 28% over the last two weeks. Does PPC usually get expensive around Christmas? Yes, ACoS per click goes up. A lot. People raise their budgets, they raise their bid sometimes and that's just gonna drive up the cost. So that is. I'm not saying oh, you gotta deal with it and be happy with losing money. But no, if you're asking, is this typical for this time of year, the answer is yes, and the reason why is because, again, people's budgets are higher, so that means less people are running out potentially of budget, so that you're not getting in at those cheaper prices that maybe you would towards the end of the day. Normally Other people are just like taking a blanket raising of their bids across the board so that to try and make sure they get top of search and that could be raising the bids as well. But yeah, this is a very competitive time for PPC.   Bradley Sutton: Tony says what is the thing with the electronics category? Why don't you get data All the time? I mean, we can only give what Amazon gives, and so a lot of products in the electronics category, amazon doesn't give parent level BSR, so that means we can't have a sales estimate for it. Uh, now the says I spent $500 a day in ads. Uh, I get over 200,000 impressions, 350 clicks, but zero sales from those. However, my organic sales are extremely good. Is it because my impressions, my clicks? I'd make sure you're.   Bradley Sutton: Uh, what is your look back period? I would not look this week. Make sure that you're looking at least one to two weeks back, and if those are the numbers you're seeing, that's very strange. I don't think I've ever seen 350 clicks in zero sales. Now, if that's across, like you know, 40 keywords or something, okay, well, well, that makes a little bit of sense. But first of all, make sure you're you're looking outside of just the, the attribution window. If you're looking within the seven days, it could very well be that somebody today is going to click on something or going to buy something that they clicked on maybe a week ago or something, uh, and you might be looking at the data and they'll say zero sales. But if you look at that same data for this week, in two weeks, it'll say you had sales. So I would make sure you're looking back at least two weeks, first of all.   Bradley Sutton: But then, if, if it is true that you're just not getting sales, you got to figure out why are these keywords relevant to your listing? Now, if you've just got a whole bunch of those 350 clicks is across 50 keywords, right, so that each one is less than 10. I'm not sure it's time to panic yet because, like I said, I wait until I get 15, 20 clicks with no sales before I start worrying or thinking. That's not going to be good for me. You know, maybe only seven clicks per keyword has happened. Who knows, maybe your eighth click you're going to get a sale. So it all depends on what kind of um, what time period you're looking back on.   Bradley Sutton: Oh, and your, your second question kind of alludes that uh, now that it says could clicks that haven't been attributed to sales for that day be attributed to a high organic sales the following day? Uh, clicks can't be attributed to organic uh sales, like it's either one or the other. But if, if, if the sale, uh, the, the sale that you see might not be updated in Amazon as a PPC order, if that's what you're asking, then yes, that is possible, which is again why I suggest looking no less than uh a week, a week back and an older, instead of looking at this week. We got one more here. Let's see.   Bradley Sutton: Matt says I love the freedom ticket course. Great job, learned a lot. Can you recommend a Google PPC course? I'm looking to drive more external traffic from Google directly to my Amazon listing. I've actually been looking into trying to create some content not myself because I'm not a Google expert but we might be bringing some Google ads into uh Helium 10 as far as in our training, so that we can, you know, let people know how to drive that external traffic. But even you know something that's very lucrative these days, even more than Google ads from right here is Tik Tok uh shop, and, and so I I suggest looking into Tik Tok shop If you haven't done so yet, matt, and we'll have some content about that soon as well.   Bradley Sutton: All right, guys, thank you so much for joining us. This is something that our serious sellers club and our elite members get every single week here, which is our ask me anything, but once a month we go ahead and open it up to everybody, like we did today, and we also repurpose this as a podcast. So thank you, guys, so much for joining us and we'll see you next week. If you're an SSC member, we'll see you guys next month. If you're just in our Facebook groups and make sure to write all your questions down about Helium 10, I'll try and get them answered right here, live on the air. Thanks a lot, guys. Bye, bye now.    

Diplomate, espion, officier, dame de compagnie et escrimeuse, le chevalier d'Eon a endossé tous ces rôles, et surtout tous les sexes... Si j'ajoute que sur les six prénoms qu'elle porte, trois sont masculins et trois sont féminins. Personnage hors normes, il ou elle a côtoyé les plus puissants et a partagé leur intimité. On lui a confié les plus lourds secrets d'Etat et, pourtant, personne n'a jamais su qui il était vraiment : un homme ou une femme ? Chaque semaine dans "Entrez dans l'Histoire", Lorànt Deutsch nous fait voyager dans le temps et trace avec sa façon inimitable, le portrait d'une grande figure de l'Histoire.

Ever wondered what it takes to breathe new life into a product whose sales have hit rock bottom? Well, we're about to pull back the curtain on the process. Kickstarting the journey to redemption, we delve into the realm of listing optimization, cross-examining ASINs, and pinpointing top keywords for single or group listings. In this highly practical session, we use our Project X egg rack product as a case study to illustrate the steps to revitalizing sales, from initial setup to shifts in market trends. Then, we navigate the rough seas of competition research, undertaking a meticulous analysis of competitors' pricing, product dimensions, FBA fees, and reviews. We reveal how powerful tools like Helium 10's Market Tracker can unlock a comprehensive understanding of the market share held by various competitors. Wrapping up this segment, we ponder the implications of our competitors' profitability on our pricing strategies, equipping you with the knowledge to make informed decisions and stay ahead of the curve. Lastly, we dissect sales and keyword performance, shedding light on the art of effectively monitoring them. Discover how Helium 10's Keyword Tracker, Cerebro, and Adtomic can unravel the mystery behind your listing losing rank and sales. We also discuss how subtle tweaks in prices and keyword targeting can help reclaim your competitive edge. Rounding up, we explore the process of competitor analysis on Amazon, offering a wealth of insights on identifying keywords your competitors are ranking for, and assessing your own keyword performance. This is a must-listen for anyone keen to understand when to pull the plug on an unprofitable product and how to give it a fighting chance at survival. Tune in to gain a wealth of knowledge and strategies that could just save your product from the brink of extinction. In episode 490 of the Serious Sellers Podcast, Bradley discusses: 01:13 - Project X Is Back?! 03:42 - Revitalizing Amazon Sales With Project X 06:31 - Analyzing Competitor Pricing and Profitability 07:29 - How To Leverage Helium 10's Market Tracker Tool 16:01 - Amazon's Test On Hiding The Bullet Points 16:08 - Results After Emma Helped Improve Our Listings 18:13 - Analyzing Sales and Keyword Performance 24:27 - Analyzing Keyword Rankings and Sales 26:54 - The Power Of The Cerebro “Time Machine” 30:48 - Competitor Analysis Process in Amazon 39:22 - Revitalizing Old Products & Introducing New Projects Bradley Sutton: Today's episode marks the return of one of our most popular series ever Project X. We're going to talk about the steps that any Amazon seller should take If they have a product that has tanked in sales. Can we revitalize it? How cool is that? Pretty cool I think. Do you want to see how your listing or maybe competitor's listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool Listing Analyzer. For more information, go to h10.me/listinganalyzer.    Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In this episode we are bringing back Project X. Maybe once a month or every other month I'm going to start doing some Project X follow-up episodes. There's a lot coming. We actually started recording season two last year and we got some great footage and some products are actually coming into stock. That was from those recordings. We're going to follow up on some of the original Project X products, if you'd like. What in the world is this Project X that Bradley's talking about here?    Bradley Sutton: A few years ago, we did this case study. It was mainly on YouTube and you can go back and watch it, but it was all about trying to take some products from zero to hero. We did this reality TV show, vibe program, where we showed you every step of the way how we were able to find products, get them launched, optimize them and then scale them up in the feature. Ever since that show maybe three years ago, four years ago now we did that We've been maintaining those products, not doing that great of a job because we're not full-time Amazon sellers here. I try and run this in my spare time. That's part of what we're going to be talking about today is I've been neglecting some of these products and sales have gone way down. That's what we're going to be talking about today is do you have a product that maybe you've neglected, maybe you haven't been neglecting it, but sales are way down? It's a product that's one or two years old and you're just not doing as well as you did in the past. What are the steps that you can try to take in order to revitalize it or in order to try and get those sales back up and see if you can salvage all the time and effort that you put in a product? Now, what we're going to do today, guys, I'm doing 100% live. I'm not going to prepare this or try to pre-do some research here. I'm going to air this episode right after I film it, a few days after I film it. We're not even going to have time to see the effects. It's going to take maybe a month or two to see, or I did the things that we do actually have an effect. I started noticing this product going down a few months ago. We've already done a little bit of work. We've actually talked about it on this show, where we had Emma from Marketing by Emma come in and revitalize a little bit some of the images and also some of the copy. Now it's like, hey, let's see how that did and what more needs to be done.    Bradley Sutton: Let me give you some background first on this product. This product wasn't one of the original Project X products. This is something we were doing when we expanded the brand, we made this brand called Gui's Chicken Coop and then it was an original in Egg tray. We still have that product. But then we're like, hey, along those same lines, we found that there were these stackable egg racks that were trending on Etsy and Pinterest. The same way, we found the original Project X products. We're like, hey, let's be the first person to make these.    Bradley Sutton: On Amazon, which we were and we were just dominating, we had some really, really great sales. Let's actually go in and take a look at some of the sales here I am on our Insights dashboard and I knew that even I put here last year and it was one of the top five products. You could see that towards the end of last year we were doing well. We were doing, I mean, for Project X. It was doing about $5,000, $6,000 a month. Profit was decent. Let's take a look at what the profit was towards last year Over $6,000 worth of profit. So it was decent. It actually overtook some of the original Project X in sales.    Bradley Sutton: But let me show you what happened since the end of last year. We started off with a bang, but then some competitors started coming to the marketplace. We were the first ones and they're like hey look, how good these Project X guys are doing, we're going to try and undercut them a little bit. Let me show you what happened to our sales because of that. All right, I'm going to go ahead and show you this year's worth of sales. You can see, at the beginning of the year we were still doing about $6,500 a month, but then sales just took a nosedive. It halved in March down to $3,000. April it was only $1,000, and then it's been hovering between like $1,000 and $2,000. First of all, you got to understand what happened. Now. Unfortunately, I wasn't running Market Tracker on this the whole time. Otherwise I could show you guys exactly when people started getting into the market. Maybe you're like me and you weren't running Market Tracker the way you should have. I am now and I'm going to show you guys what I can see in the last couple of months on Market Tracker. But let's go ahead and go to Amazon and take a look at what the competition has been doing. All right, so I'm going to go ahead and enter a stackable egg rack here on Amazon.    Bradley Sutton: Let's just take a look at a couple of these big players. Some of them have been around for a while, but this guy here, this Kinlin, has been just crushing. Now, first of all, take a look at this price point $20.95. Let me tell you I was actually selling this product for $38. We were the only ones and we couldn't even keep them on the shelves Right off the bat.    Bradley Sutton: You can see an issue here $20.95. Well, let's just take a look at the Helium 10 BSR chart here to see has he been doing this price the whole time? First of all, let's take a look at when he started getting serious. You guys notice anything here. It was right exactly in March of this year. You can totally tell that by looking at this BSR chart, where it looks like he maybe was experimenting with some units here and there, but he really wasn't selling that consistently. Then all of a sudden, come March of this year, he just starts going bonkers. His price point has actually always been looks like $20.95. He stayed pretty consistent on his price, but literally almost half the price of our product. That's one of the issues right there. His sales are like you know maybe five, six, x what our sales are. So it wasn't just him, though there's other people who have jumped in the market.    Bradley Sutton: Let me actually show you I actually set up market tracker a couple of months ago. This is not market tracker 360 that you have to pay a lot of money for, that's for like huge, like five, $10 million brands and agencies, but the regular market tracker that all you helium 10 users have. I created the market to kind of like track who are the players, who are my direct competitors for the stackable egg rack market? And, as you can see here, I picked about 17. Now, keep in mind, for almost a year we were the only sellers of this product. Like like nobody had anything that was like ours, where you can just buy these extra levels of this egg rack and then stack them up. Now there's 17 players that have come in and take a look at a lot of their price points $20, $30, $22. Here's one for 38, but it has four racks, all right, mine only has two, um $27. Uh, here's another one that's like $15, $28. So everybody's coming in at this cheap price point.    Bradley Sutton: Uh, you can take a look at my market share. My market share used to be a hundred percent, right, my market share used to be a hundred percent. Now it is 11.2%. That product that came in in March, is crushing it. They have 50% of the market right now, and so that's obviously a problem, right Like that's why my sales have gone down. So the question is what can I do about it? Can I just lower my price? And can you guys lower your price almost by half and still be profitable? Probably not.    Bradley Sutton: I actually did some research and that was one of the first things. I look at my dude like like I might have to discontinue this product. Let me look at what the numbers are. So actually, let me take you through what I did. Uh, I went and checked my product price. I forgot I think I was paying too much for this, but you know I was the only seller. I was making a ridiculous profit. It was like probably like more than 30, 35% or so, and so I didn't. I didn't care really what price I was paying. So I was just curious. I was like how in the world can this product sell so cheap?    Bradley Sutton: So I first looked at their at their page. I was like, okay, are, are, is their dimensions a little bit different? Let me actually go ahead and open up my product in another window here. Okay, here we go. I've got my product open. So now you guys are going to kind of see the comparison.    Bradley Sutton: So the first thing I was just wondering was what's going on with, like, their FBA fee? Now, look at this. Their FBA fee is only $8.83. I'm like what in the world? Like how is that possible? All right. So I look at the size of their package and it's 14 by six and a half by two. All right, now compare that to mine. I've got $12.43 FBA fee, okay, and my product size is 15, seven by four. So, right off the bat, it's like how in the world can they do this product in half of the width of my product? Because I'm like, wait a minute, you know it's the same exact product, right? So I actually ordered one of theirs. You can actually see it here in my Amazon window when I go to their page and says, hey, you purchased this, you know, back in July and it's interesting. Their product first of all. They make it like almost like an IKEA package. You actually have to put this together. It's in pieces Now to me.    Bradley Sutton: I would have thought they would got some bad reviews for this because they don't say that in the listing. You know my product. It already comes all assembled. You're good to go. Go ahead and put your Huebles in there, your eggs, right? But no, they don't have any bad reviews.    Bradley Sutton: But, like me, if I bought that, I literally would have left a bad review even if they weren't my competitor because I'm like I think I'm not time for this. I buy from Amazon for convenience and now all of a sudden I have this two layer egg rack that literally comes in one, two, three, four, five, six pieces and I got to like screw it together and do like Lego and stuff and try and figure out how it works. I'm like, no, I didn't get time for this. So, just, it was just shocking to me. How can people not complain? I guess maybe because the price is so low or something. But I was like, okay, well, there's one thing I'm not going to do, right, so if they're saving a couple or four bucks on their, on their FBA fee, so I'm like there's an advantage that they have right off the bat.    Bradley Sutton: But even besides that, what I did was I was like, well, what kind of profitability might they be having? So I actually ran the profitability calculator and then if they, if this is their price, and let's say they're doing, you know, they're doing some um PPC, that maybe they have 10% tacos on there. So if they're doing 20% profit even with this lower uh you know shipping price that Amazon is charging them, that means that their product manufacturing costs is got to be like around $4. And mine is like seven or eight or something. Uh, something like that was what mine was.    Bradley Sutton: And so then I went into, you know to, to my listing. I'm like, well, this, this kind of sucks, how can I, how can I compete? Now, remember before I was like at 38, 97, and I think my manufacturing cost was like, let's just say it's $8, right? And then if I had 10% tacos, all right, uh, in order, you know I was doing. Third, like I said, I was doing like about 30% profit here.    Bradley Sutton: But then I'm like okay, what if I were to have to lower my price like $21? Well, what's going to happen? Look at this my profit is negative, 2.85. So you know I wouldn't have lowered the. You know I don't like race to the bottom anyways, but rather about my. Okay, obviously I'm not going to lower my price. But what if I lower my price to like $30, or let's just say 33. If I'm at $33, what kind of profit? Can I make 20%? Maybe it's okay, you know.    Bradley Sutton: So I actually did that. I lowered the price temporarily just a little bit ago to $33. But knowing that, hey, I've got to go to my factory because $30 is $33 probably isn't going to cut it. I need to get a discount. So if I can go to my factory and lower my manufacturing costs from like, let's just say, $8 to $30, let's go with $6, for example, now, all of a sudden, if I lower my price to like $28 or $29, right, I can still maintain that 20% margin. So I might even try and get a little bit more aggressive on this and actually get a little bit aggressive on the box size to see what's going on.    Bradley Sutton: So here's the first part. You know, without even worrying about, you know, conversion rate or how's my listing, optimization or what keywords I'm on, I'm looking at just like the kind of logistics of everything, right, so here's their. I bought their product, here's their box. Now I see what they're doing. You know, let me see what I can do. Now I'm considering a little bit, like, is there a way to still do this kind of stackable thing that they're doing without screws and without so many pieces. You know I'm still considering it, but at least I know that if I want to lower my price to under $30, it's still doable. But I've got to, you know, take down my costs by a couple of dollars. But in the meantime, I just started doing experiments. I was like, let me just lower the price and so you can see. If you look at this product right now on Amazon, I put it down to $33.97 and because it's the lowest price in 30 days I had this nice big red sticker that comes up in the search results and it actually comes up right here on the page. So I'm like, who knows, maybe that will, maybe that will help me out. You know, just a little bit.    Bradley Sutton: All right, so, as I said, I, ready a couple of months ago, started trying to say, hey, we need to get Emma in here, and let's do some some of the images a little bit different and let's see how it, how it performs. So she came in, she, she gave like you know new title. She had Chevali do some new images here. So Shivali actually took a lot of these images by herself and so we kind of revamped what we were doing here with these images. I actually told Shivali, hey, I need you to change this image. But she didn't do it. I'm gonna have to remind her. Now I'm looking at this. I didn't like this last image because it needs to not get multiple sets to have all the storage like it needs to be. Hey, get more top racks in order to get all the storage you want. So I got to get what Shivali to change that.    Bradley Sutton: But anyways, Emma went in and did a lot of updating. By the way, I hate this test that amazon is doing right now where they Hide the bullet points. All right, because, like, for example, when I saw that that competitor had Um, you had to like assemble it in order to Make it. I made that my first bullet point. I said no assembly was required, unlike the others. You see out there, this comes ready to use out of the box no screws, no multiple pieces. But of course, after I did that, amazon is like doing this experiment for the last month or so where they're hiding the bullet points, so annoying.    Bradley Sutton: Anyways, as you can see here, Emma put in some A plus content. We never had a plus content, uh, in the past, and so first thing I wanted to see was wait. First of all, when did I change this Um, and then how were the results? As far as like conversion rate at the very least? So I had forgot when I changed it. So, um, what?    Bradley Sutton: Let's go ahead and take a look here on my insights dashboard. When you do things to your listing It'll you'll get an alert, but then also I can put my own notes. So I'm pretty sure it was May. Let me just put my mouse over here. All right, view all, and sure enough, all right. Here we go.    Bradley Sutton: Um, I put an updated Listing and a plus content looks like May 16th. So I put a note here, I uploaded the listing and and did a plus content at that time. All right, all right. So what I'm going to do is I'm going to check what the Conversion rate was like, kind of like the few weeks, or actually a couple months leading up to that. A plus content and listing content change and let's just see how it was after.    Bradley Sutton: So let's go ahead and hop back into the insights dashboard. As you can see here, I've got for one April 1 to May 15, and of course, you can do this in your Seller central as well, but obviously just easier, do it here in your insights dashboard. You don't have to go into Seller Central or try and Find where it's at. Uh, here's the egg rack, and then I'm here under listing so I can see here All right, we've got a conversion rate of 3%. Okay, unit session percentage of 4%, right. So let's go ahead and take a look at what it was After the change. Let's go ahead and go from like may 18th To the end of june and we're going to look at the same number, looking for the conversion rate for Egg rack, and look at this Wow, 8% almost, and 6% conversion rate. All right, so definite increase. So you, you could see like, hey, maybe the sales would have even been worse if we didn't make that change. We were able to to not quite double, but you know pretty, pretty nicely increase our unit session percentage and conversion rate.    Bradley Sutton: So now, what else can we do? Because it's probably Not just about the price. Price is probably the big thing. What you want to do, guys, if you have a listing that has lost a lot of sales, is you want to see like, have you lost, you know, keyword rank? So let me first let's go outside of helium 10 and let's hop in a search query performance and see if we can go ahead and do some Diagnostics there. All right, so I just started search query performance here. I'm going to look at ASIN view. All right, let me go ahead and look at my double rack. Here it is.    Bradley Sutton: And let's go ahead and look at one of the months where we were just kind of crushing it, like like we were doing really well In January of this year, right? So let's take a look at some of the top keywords here and then let's go ahead and open up in another tab this same report and let's take a look, let's see if there's any information for August. You know, August we had probably like only One-third the number of sales. So let's go ahead and compare. Looks like they don't have information for August yet. Uh, here in search query performance. So let's go ahead and look at july. All right, let's compare.    Bradley Sutton: So in January, uh, the number one keyword for us was egg holder countertop. We got eight sales from it. You know, 48 cart ads. Wow, 48 cart ads. So there's probably even more sales. That happened after there for the egg holder countertop. All right, let's go switch over here to july. An egg holder countertop brought us Zero sales, wow, okay. So where, where in the funnel, did we leave? So this is the beauty of search query performance in In January there was 25,000 searches and we had 13,000 impressions.    Bradley Sutton: All right, all right, let's go ahead and take a look. All right, July 13,000 search volume, so a lot less search volume, first of all, all right, 25,000 versus 13,000, okay, so search volume, you know, just overall, might be down, but then the impressions was 3,000, all right. So you guys remember we had a Search Query Performance team on this call. What does that mean? If there was 13,000 searches and I only had 3,000 impressions? It means that my organic and sponsored rank most of the time was in the top of the page. So at this point, at this point, what I'm gonna do is I'm gonna go back to Helium 10 and this time I'm gonna open up Keyword Tracker and let's just see what's going on with my keyword ranks for Egg Holder Countertop. All right, so let's go ahead and do that together. All right, so I got Keyword Tracker open. I was tracking all items and the variation here is the Egg Holder Countertop.    Bradley Sutton: Let's go ahead and look at the history of Egg Holder Countertop for the organic rank and specifically, I wanna take a look at what was going on in most of January, all right. So you could see here in January I was towards the top of the page a lot of time, like in the top 15 results. Look at that Top 15 results almost across the board for organic. Let's take a look at what my sponsor was. Was I even advertising for this keyword at that time? Okay, now I'm looking at sponsored and what. This is kind of weird. So it looks like I've never advertised for this keyword. So that's kind of strange. So, like I definitely wanna check my Adtomic. But that's interesting. That means most of my.    Bradley Sutton: Let's go ahead and look back at Search Query Performance. Okay, it makes sense. My search volume was 25,000. I only had 13,000 impressions. That was 100% organic. So that right there is like a miss. I don't know what was going on or why I wasn't advertising against my number one keyword. So there's potential right there, where I have a history of converting for this keyword. Maybe I need to start go ahead and put that in my sponsor as a matter of fact. I'm gonna go ahead and do that right now. All right, so here I am in Adtomic. Let's go ahead and open up one of my performance campaigns. That means that's what I put my exact manual. I'm just gonna go ahead and add this as a target. Here we go, let's go ahead and add target and let's enter a new keyword, exact match, and we'll call this egg holder counter top. And there we go. All right, there we go. So we just made one potential move. Again, now it's from search crew performance. So the rest of what I would need to do is I need to go through and take a look at these other keywords that I was getting sales from, like.    Bradley Sutton: Here's the second one, just an egg holder. I was able to get three orders from back in January. Here I got six orders. From what keyword is this? Wooden egg holder, all right, wooden egg holder got me six purchases and I actually had 184 clicks on 4,000 impressions. So that's pretty impressive.    Bradley Sutton: Now Wooden egg holder is still my number one keyword. Only 2,000 impressions, 29 clicks. Wow, guys, that is pretty crazy. My click share is only 3%. So I had 29 clicks out of 2,000 search volume or impressions.    Bradley Sutton: But before egg holder countertop or a wooden egg holder, I had 184 clicks with only double. So that just shows me that's gotta be price, guys. All right, that's the price effect right there, if nobody even clicks it. You know, and I have a similar image that means people are like why am I gonna click on this 33 or $38 product when we've got these $20, $22 ones, all right. So in this case, you know what I already lowered the price of 33. I wanna do a test on if I can go further and I wanna get that. Since I have that lowest price in 30 days, let me double up on the badging and let me go ahead and throw a coupon in there at the same time. So I got that red lowest price in 30 days badge and I've got one of those green coupons, so I'm just gonna go ahead and hop in and throw one of those coupons, all right.    Bradley Sutton: So for those who haven't done coupons before, you just go to Seller Central. You go to advertising and then hit coupons, all right. And then let's go ahead and create a new coupon, all right. Next step is you're gonna hit, search your catalog and let's go ahead and put the ace in in here. Here's the product. Let's go ahead and select it and hit continue.    Bradley Sutton: Next step you're gonna do is set the start and conclusion date. Let's go ahead and start this like on September and let's have it run all the way to the end of September. Let's make it a percentage off. I'm just gonna go. Let's go with 10% off, a double-digit number there, limit redemption to one per customer and let me make a just a budget of a hundred bucks on this. Let's just test it out. Next thing you gotta do is you gotta fill out this coupon title and targeting. I'll do that off-camera. Okay, so I got my coupon set up. That's gonna go active in a few days.    Bradley Sutton: We're gonna come back in October and then take a look at all right, how much did that increase? You know, click-through rate, because I'm never even gonna get to the add to cart, I'm not even gonna get to the purchase If I can't even get them to click the listing in the search results. I might even have to go to a deeper price based on what these competitors are doing. So we just covered search, create performance and how I can go dive in there and look at all the keywords that were working for me before, and then look at all the ones in search, create a performance at least, and then look at all the ones that is happening now. Now, remember I was selling crazy units a day like five 10 units a day. Back in January, if you look at a search create performance report, it only showed like about 15, 20 sales for the entire month. And remember that's because Search Query Performance doesn't cover a lot of the other scenarios of how people purchase.    Bradley Sutton: So looking at where I was ranking as a whole is important, and let me show you how I can do that. I can look at a holistic look at where I was ranking organically and sponsored and then do that comparison. It's gonna give me a lot more keywords to look at. Let me show you how. So what I wanna do is I wanna go back into my listening. I'm just gonna run Cerebro on my own listening, so I just have to go ahead and hit this keywords button. If I'm in the listening, I scroll down to the Healing 10 Chrome extension here, just hit the keywords button, or I can just enter my ACE into Cerebro and get it All right. Here's all the keywords I'm ranking for now.    Bradley Sutton: Now, same thing that I was doing in  Search Query Performance. I'm actually gonna keep another tab open here and I wanna run another instance of Cerebro, and the reason is is because I'm going to compare what's going on right now to what was going on in January, which was like the most recent killer month that I was having. So how I can do that is when I'm in Cerebro I'm gonna hit this show historical trend button and I'm gonna go ahead and check what was going on in January. You can see I was organically ranking for a decent amount of keywords. Let's go ahead and apply the filters and now let's see what I was ranking Like, let's say, organically, in the top 10. So what I'm looking at now, guys, I'm like taking a time machine. That's why it's called historical trends, but I call this Cerebro time machine because I'm just literally taking a time machine back to January of this year and I'm running Cerebro as if it was still January and let me see where I was ranking on average for that month. So to see what you know decent search form keywords I'm gonna go ahead and enter a minimum of 500 search volume and let's go one to 10 on the organic rank and let's take a look at some of these keywords. And, sure enough, I'm definitely gonna expand it out to more than just one to 10, because I get sales from other parts of the page too.    Bradley Sutton: But take a look, there are those keywords that were right from search through performance. That's why you know I could have just skipped that search through performance and got the data here as well. But here we got wooden egg holder, egg holder tower top and there are a few other keywords. Now let's actually switch to right now. Let's take a look at where I'm ranking for on some of these keywords. So what I wanna do is I actually wanna check on these top 10 keywords. Where am I ranking now?    Bradley Sutton: So let me take this a wooden egg holder, for example, keyword and then let's look at Cerebro. What is going on right now for this keyword? All right, so here I just did a filter for a wooden egg holder in July, and look at this my organic rank is 25. So there's there's definite drop in sales. I went from organic rank two, to sponsored rank one, and then now it is sponsored rank five, organic rank 25. So there's a big fail. I need to kind of, you know, improve on what was the highest search volume keyword at the time Egg holder countertop. We already looked at that one. Another one here is a chicken egg holder, all right. So let's look at chicken egg holder and then go ahead and look up where I was ranking in last month for this chicken egg holder organic rank 53, sponsored rank nothing. In other words I wasn't sponsored at all. But back in January, I was organic rank seven, and sponsored rank five. So there's another kind of plus there, guys, where for whatever reason I let some keywords fall off and I'm not even advertising for them anymore.    Bradley Sutton: Now the interesting thing here is is back in January I was not really getting play for very specific keywords to my product. And when I say very specific, that would mean, like this is a specifically a stackable egg holder or a stackable egg tray or a multi-tier wooden egg tray. You know, those are very specific to what this functionality was. It's interesting because since my product was kind of like the first to this niche, people weren't really searching for those keywords because they didn't even know it existed. But now I bet, if we would look at it, you know, there's some other sellers probably getting some play for those keywords. That that I'm probably not right now, because we almost, like, created a niche. That's why there's so many different coffin shelves and things like that. We were the first to really, you know, go hard with that kind of product and now there's just a million coffin shelves. But anyways, as you can see there, even just comparing myself to myself, I took my foot off the gas off of some keywords for whatever reason, and that definitely, regardless of price, is probably playing a role in my drop in sales.    Bradley Sutton: Let's now take a look. You know, instead of comparing myself to myself, which is what we're doing in search, career performance, and cerebral, let's compare what's happening now myself, my product, compared to some of those competitors who have overtaken me in sales. Are they getting sales from keywords that maybe I don't even have in my listing? Let's hop in and let me show you how to find that. All right, so I'm here in the search results for stackable egg rack, and now what I want to do is or what you guys want to do, you know, I hope, if you're following along, do this in your own product. What you need to do is go to Amazon and go to the search results of, like your main keyword or main page. You can also do this inside of Helium 10.    Bradley Sutton: If you're, if you're tracking your competitors, I like doing it from Xray, just because it's a nice visual experience and the first product that you click on in Xray. Now again, I know this is kind of harder for you guys who are driving around or running around or riding a bicycle and trying to picture what I'm doing. Make sure to go to YouTube to watch the version of this episode to really get the full feel. But hopefully, I'm describing this, you know, decent enough for you. All right, so the first thing you want to do, since you're comparing your product versus your competitors, you go into Xray and you choose your product first. So I'm looking for Ghee's Chicken Coop here. It is right here.    Bradley Sutton: And then now you pick like four or five of who are the best sellers right now. And you know, sometimes I sort it by sales. This category sometimes trips out and, and you know people switch categories. So I'm actually going to sort it by BSR and let me pick the closest ones to my product that have the lowest BSR, the ones that have a better BSR than me, meaning that at least for the last few hours or today, they were selling better.    Bradley Sutton: And here's that number one product, kinglin. Here they're the ones I want A hot look at. This Kinglin product has sales of 666. You see, I knew there was something. There was something weird going on with this product why he could sell so much. You know, deal with the devil. I see how it goes, okay?    Bradley Sutton: Anyways, seriously speaking, though, let's go ahead and select him. We definitely want to know what keywords he's doing, and I'm only choosing the products that are very similar in function to my products, like here's a quail pigeon egg holder. You know, mine is not for quail pigeons, so I'm not going to pick that one. All right, there we go. I was able to pick a few products, and now we're just going to go ahead and run Cerebro.    Bradley Sutton: Now, the first thing that you want to do is you want to see if are there keywords that they're getting sales from that I am not even ranking for, let alone not on page one. For all right, let me show you how to do that. I have their products compared to mine. I'm going to say position rank that's my, my product zero, minimum, zero, maximum. All right, I'm going to go ahead and put a minimum search volume of 300. And then the next thing I'm going to do is I am going to do advanced rank filter minimum one. All right. Advanced rank filter number one, minimum one. That means I'm looking for a keyword that at least one of the these other competitors is ranking in the top 10 that I am not ranking for at all. And to do that, I go to advanced rank filter, number two, and I put minimum one, maximum 10. All right, there you go. I mean, as a goal, you want no keywords to come up here, and sure enough, there are no keywords that came up for mine, thank goodness, all right. So that means that hope you guys understood what I just did. I was checking are there any keywords that I am not ranked for at all but at least one of my competitors is in the top 10? The answer to that is no. You guys want that to be no as well for yourselves, all right. Step two All right, I know there's not one that I'm not ranking on, but what? Are there any keywords where I'm ranking like between like 15 and 306, but at least one of my competitors is ranked in the top 10.? And I would assume that there's a number of them. And sure enough, look at all these keywords here. All right, so wooden egg holder is one.    Bradley Sutton: Let's take a look at what's going on here. Wow, look at this. There are a couple competitors ranked for and ranked five, and yet my position is 25. So there's a keyword that potentially I can try and increase on my sponsored rank to get some, you know, to start competing with those other two products. Here's another keyword here. Look at this, this counter egg storage. You've got one competitor at position seven, another one in the first 20, but or two more in the top 20 organic positions. And me, where am I ranked? 91. There are a total of 50, 17, sorry, 17 keywords on this list or at least one of my competitors is most likely getting sales from because they're in the top 10 positions in the organic results. And yet I'm like anywhere from 25, and here's one keyword that's, I'm all the way at 220. So there still is some low-hanging fruit. So there's a lot more stuff I'm going to go into.    Bradley Sutton: I'm going to go look at my Adtomic. If you guys don't use Adtomic, you're not going to be able to do what I do, because I'm going to be able to go in and look at my history on what keywords I was crushing it on back in January and February and see what's going on with those keywords Now, like, did I accidentally pause it? Or did one of the healing 10 employees who keeps screwing with my account because they're trying to run test, accidentally archive something. The reason I say if you don't have Adtomic, you can't do that is the only way you would be able to look at that is if you were downloading your search term reports from Amazon during that time because Amazon only lets you see I think it's like two or three months worth of data, and that was January February. With Adtomic I can go back like two years, so I have no problem. So that's my next step.    Bradley Sutton: I'm going to do I already did, you know some listing optimization, but I'm also going to do some next level list optimization. Once I take a look at all these keywords and look at the keywords I'm not doing great in, I'm going to check in Listening Builder. Do I have them in phrase form? Or maybe that's why I'm not doing so great for it is because I'm just indexed for it, but I don't have the full phrase in there and that will help. That could help my relevancy. So I'm definitely going to optimize that.    Bradley Sutton: I told you I'm going to go into those images and I need to kind of like make people understand that they can buy extra racks, to kind of like stack it up. That's another thing I'm going to do. Another thing I'm probably going to do is I'm probably going to go to azrank.com and do some customer testing, like have some customers search for some of these keywords and then let them give me a report on what they think of my listing versus these other ones and which ones, like, would they pick first, second and third, and which one last and then, and then I might get some insights there from, like, real customers on. Is it really just the price that people are kind of tripping on? I'm going to go ahead and hop in and use Helium 10 Audience, which is powered by pick food.    Bradley Sutton: I'm going to run some split tests. You know, like I just told you that we changed the images right, but was that the right move? I'm going to? I think that the A plus content definitely was the right move because you know it helped our conversion rate, but that main image we actually didn't change. So I'm going to check. Did they take any more pictures that maybe I could split test on? I might not want to split test this on a live listing because you know it could hurt my conversion rate, but let me go ahead and run a Helium 10 audience so that I can, you know, pull 50 Amazon buyers and then see, see what they think.    Bradley Sutton: And then, like I said, for my next order, I got to get a price that's at least like 20% cheaper, if I can, from my factory, and I might even look into changing a little bit of the dimensions. Actually, matter of fact, you know what this is important. So let's go ahead and hop in here and see what we can do. Let me show you something cool, alright, so let's just go hop into my listing and let me show you how I can kind of like play around with the pricing here. Let's go ahead and run the profitability calculator once it comes up and let's see if I can like maybe shave a couple of inches off of this. What might happen? Let's take a look. Alright, so if I can get my manufacturing cost down to like $6, and still with a 10% ACoS, and if my price I want to put this at like $28 more or less, what would happen if I can shave just maybe an inch off of the length?    Bradley Sutton: So let's go 14.12. It was at 17% profit. That brings me to 18% profit, so not much. What about this width? Let's bring this down to seven. Wait a minute. Wow, did you guys just see that? I just took the other width or the height, from 7.28 inches. I just took off a quarter of an inch and it increased my margin by over 4%. That's kind of crazy. Let's try that again 7.28. Yeah, it was 18%, large standard size, but then I take it down to seven and it drops me under three pounds outbound shipping weight. So that might be an easier win to just shave off a quarter of an inch from the height and I get 4 percentage points back on my profit margins.    Bradley Sutton: Now, that is definitely doable. You see, you see guys, like, like how you just got to like, dive in there and start playing with this. You never know what might happen. I think it's because I was right on the cusp of that dimensional weight for three pounds and it put me at 2.99 pounds just by changing 0.28 of an inch. On one side of the product, I say 4 percentage points.    Bradley Sutton: So these are the kind of things that you guys need to do and at the end of the day, let's just say I do all of this stuff and I start losing money on PPC because I have to spend so much and I just can't, I can't compete, I can't stay profitable. Yeah, you got to be able to pull the plug. You shouldn't have complete emotional connections to your products, guys. You got to be able to pull the plug sometimes. But, anyways, these are the steps I want you guys to take.    Bradley Sutton: If you have a product that's been out for a couple of years and you're like man, can it be revitalized? Don't just give up without even trying these things. There are things that you can do to maybe get some traction back. So again, this is one of the Project X products. We're going to have some more Project X episodes coming out on some of the products you know and some of the launches of some brand-new projects. These are brand new products that we've been doing in our Project X that you guys haven't even heard about yet. So look forward to that in the next episode. I'll see you guys there.

Today on Murderhobos, our first guest episode! *Gasps, oohs and ahs* We're joined by fantasy author, friend of the show, and noted trans historian Alina Boyden to discuss transness in history. We talk about Lia De Beaumont, the Chevalière d'Éon, one of the most famous trans women in history, and a kickass swordswoman. We also talk about the way academic historians often fail to recognize trans experiences (and trans women in particular), and why that matters.   You can find Alina and her books at https://twitter.com/AlinaBoyden Subscribe to the show on Patreon: bit.ly/murderhobospatreon Make a one-time donation to the show: bit.ly/donatetomurderhobos

This episode, it's a Chevalière and Chevalier-heavy episode as we explore the life of trans soldier, spy and bringer of 18th century courtly chaos the Chevalière d'Eon, featuring Black duellist, composer and abolionist Chevalier de Saint Georges! Expect intrigue in no less than THREE different European countries, capitalism-destroying gender feelings, too much wine, unexpected convents, musical prodigies, lost operas, accountancy nerds and REVOLUTION. [Transcript and sources page on its way, experiencing a few tech difficulties - will be up soon!] Follow the podcast at @bustleswordpod! Credits: Written, narrated and produced by Claire Mead - follow her at @carmineclaire 

As a Pride Month treat, enjoy this remastered version of last year's episode about La Chevalière d'Éon, with special guest Maya Deane! Maya's book Wrath Goddess Sing was recently nominated for a Lambda Literary Award, and has just come out in paperback, so it seemed a great time to revisit this, one of my favourite interviews! Learn more about Maya and Wrath Goddess Sing at mayadeane.com Purchase a copy of her book anywhere you get books, including at bookshop.org via this link: https://bookshop.org/a/1419/9780063161191 -- Buy Chevalière d'Éon tees at vulgarhistory.com/pride, with funds going to support Point of Pride. -- References:  Queer as Fact podcast Article by Hugh Ryan Article by Emma Powys Maurice -- Support Vulgar History on Patreon at patreon.com/annfosterwriter  -- Vulgar History is an affiliate of Bookshop.org, which means that a small percentage of any books you click through and purchase will come back to Vulgar History as a commission. Use this link to shop there and support Vulgar History: bookshop.org/shop/vulgarhistory Learn more about your ad choices. Visit megaphone.fm/adchoices

Aussi discrète que déterminée, Nathalie Balla est l'une des femmes qui comptent dans le paysage business français. Classée parmi les femmes les plus influentes par le magazine Forbes et Chevalière de la Légion d'honneur,  elle a réussi le tour de force de redresser, en tandem avec Eric Courteille, La Redoute en 2014, pour la vendre aux Galeries Lafayette quelques années plus tard.  Mais elle est aussi l'exemple d'une intégration réussie. Née en région parisienne à la fin des années 60, elle grandit au sein d'un milieu modeste auprès de ses parents, tous les deux immigrés : sa mère, d'Allemagne et son père, de Hongrie suite à l'invasion soviétique. Diplômée de l'ESCP et de Saint-Gall, elle fait ses premiers pas au sein d'un grand vépéciste avec d'ores et déjà la mission de redresser l'une des marques de la filiale et de leur faire prendre le virage du web. C'est cette âme entrepreneuriale et ambitieuse qui poussera le groupe Kering à la convaincre de rejoindre La Redoute en 2009.  La suite, elle va nous la raconter aujourd'hui…  Le temps d'une pause, elle revient avec nous sur son chemin de vie fort en challenge, son histoire familiale et sur ses engagements envers l'égalité femmes-hommes. 

Caillou, bijou et bisou !   Dans ce RDV avec les bijoux anciens de Caillou Paris, ce n'est pas le caillou qui fait le bijou mais l'histoire, alors pour préparer mon cadeau, offrir une nouvelle destinée à un bijoux ancien et créer une jolie histoire de famille et de bijoux, j'aimerai que l'on m'offre une chevalière avec une opale .   comme dans ce Portrait de François Clouet j'aimerais me la jouer Maitre des potions dans Harry Potter. Je plongerais dans l'opale mystérieuse qui comme un Veritaserum me révélera toutes ses vérités celles d'hier comme celles d'aujourd'hui. Ou encore j'imaginerai que c'est un polynectar qui me permettra de changer mon apparence et peut être de connaitre la vie du créateur de cette chevalière en or rainurée. Ou encore le cabochon d'opale serait porteur de secrets et la potion Felix Felicis assurerait à mon opale de porter chance dans cette nouvelle vie à mon doigt.   Rendez-vous dès demain pour une nouvelle histoire de caillou, de bijou et des bisous.     François Clouet - Pierre Quthe Musique : Carol of the Bells - Quincas Moreira 

Get your lover's attention by throwing bricks, be so wonderfully gender nonconforming that the straights place bets on the London Stock Exchange, learn Macedonian so you can go back in time and ask Alexander the Great his sexuality. Join Bekah and Paige as they talk about the Chevalièr d'Éon and King Neferkare.

Entrevue avec Dre Julie St-Pierre, pédiatre à la clinique 180 de Montréal, Lipidologue, Professeure/Chercheure, médecin en chef - course cycliste UCI internationale et auteure du livre « Redonner la santé à toute la famille » : Taylor Swift a dû enlever le mot « fat » de son vidéoclip. Chronique de Steve E. Fortin, chroniqueur et blogueur au Journal de Montréal Journal de Québec : les personnalités qui menacent de quitter Twitter à la suite de l'achat du réseau social par Elon Musk. Je teste depuis 48h l'application Mastodon, une option semblable. La rencontre Nantel-Durocher avec Guy Nantel  : Djemila Benhabib ne trouve pas d'éditeur québécois pour publier son livre « Islamophobie, mon œil ! » Entrevue avec Diane Tell, chanteuse et musicienne québécoise : la chanteuse et musicienne québécoise a été nommée Chevalière par la ministre de la Culture en France.     Une production QUB Radio Novembre 2022 Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

Entrevue avec Diane Tell, chanteuse et musicienne québécoise : la chanteuse et musicienne québécoise a été nommée Chevalière par la ministre de la Culture en France.Pour de l'information concernant l'utilisation de vos données personnelles - https://omnystudio.com/policies/listener/fr

 « L'Everest a été le départ d'une nouvelle aventure. Les enfants m'ont donné une telle leçon de vie que j'ai décidé de les accompagner. Je leur parle de mon Everest. Ils me parlent du leur.»   Quand on a gravi l'Everest et les plus hauts sommets du monde, que nous reste-t-il à accomplir ?  Après avoir mené les expéditions les plus extraordinaires, Christine Janin a su se réinventer et emprunter un autre chemin.  Dans cet épisode, elle raconte l'ascension de l'Everest et la rencontre avec les enfants de l'Hôpital Trousseau qui a changé sa vie.  Bio : Christine Janin est médecin et alpiniste. Elle est la première française à avoir atteint l'Everest le 5 octobre 1990 et la première femme au monde à avoir franchi le pôle Nord sans moyen mécanique, ni chien de traineau, le 4 mai 1997.   Après l'expédition de l'Everest, elle se lance en 1992 dans l'ascension du plus haut sommet de chaque continent, les Seven Summits, devenant ainsi la première Européenne à signer ce challenge.   En 1994, elle fonde l'association A chacun son Everest et ouvre la Maison Vallot à Chamonix. Elle y accueille les enfants malades en rémission d'un cancer et les aide à trouver ce fameux second souffle qui permet de surmonter la maladie et de retrouver l'estime et la confiance en soi. En 2011, l'association ouvre ses portes aux femmes atteintes du cancer du sein.  Christine Janin est  Commandeure de l'ordre national du Mérite, Officière de la Légion d'honneur, Chevalière de l'ordre des Arts et des Lettres.   Aujourd'hui, A Chacun son Everest a déjà accompagné près de 6 000 enfants et femmes en rémission d'un cancer.  Pour retrouver A chacun son Everest sur :  - Instagram Notes de l'épisode :  - Dames de pics et femme de cœur, publié aux Editions Glenat.     ⭐⭐⭐⭐⭐Si vous aimez le podcast, merci de lui attribuer 5 étoiles sur Spotify ou sur Apple Podcast, de vous abonner, et de le faire connaître à 3 personnes autour de vous !  Bonne écoute !   

We're joined by author Maya Deana (Wrath Goddess Sing) to talk about La Chevalière d'Éon, an audacious and incredibly interesting trans woman from 18th century France who was a spy, soldier, author, celebrity, and overall icon. Along the way, Maya also shares the stories of Joseph Boulange Le Chevalier De Saint-Georges, the Abbé de Choisy/Comtesse de Barres, Prince Philippe, and Achilles herself! Learn more about Maya and her book Wrath Goddess Sing, including links to buy a copy, at mayadeane.com Buy a copy of Wrath Goddess Sing from Bookshop --> bookshop.org/a/1419/9780063161184 References: Queer as Fact podcast queerasfact.podbean.com/e/the-chevaliere-deon-part-1 and queerasfact.podbean.com/e/the-chevaliere-deon-part-2/ Article by Hugh Ryan www.them.us/story/chevalier-d-eon-trans-woman Article by Emma Powys Maurice www.pinknews.co.uk/2021/06/26/chevalier-deon-transgender-spy-lgbt-history-pride/ Support Vulgar History on Patreon at patreon.com/annfosterwriter Get merch at http://vulgarhistory.store - use code TITSOUT for free U.S. shipping or TITSOU10 for 10% off your order Vulgar History is an affiliate of Bookshop.org, which means that a small percentage of any books you click through and purchase will come back to Vulgar History as a commission. Use this link to shop there and support Vulgar History: bookshop.org/shop/vulgarhistory

Tu ne connais pas encore les exploits de la Chevalière Anissa ? C'est normal, les histoires de chevaliers parlent toujours des hommes forts et courageux. Mais laisse nous te raconter l'incroyable aventure de cette Chevalière pas comme les autres, accompagnée de sa jument Raymone elle va vivre de folles aventures pendant lesquelles elle rencontrera Baba Yaga et Merline la Terrible pour aller délivrer un prince pas très dégourdi de premier abord.... Dans ce dernier épisode tu pourras enfin rentrer au Clos Pépouze avec Anissa... Un conte de Claire Loup, interprété par Alysson Paradis, mis en son par Alexandre Lormeau, production Bloom la radio des enfants, Perrine Dard et Carole Cheysson. Illustration : Claire Peron Un conte pas comme les autres qui questionne les stéréotypes de genre et les apriori, à écouter pendant les vacances pour rigoler, découvrir et s'occuper. Un conte en épisode, diffusé tous les jours sur le Podcast Chill de Bloom.

Tu ne connais pas encore les exploits de la Chevalière Anissa ? C'est normal, les histoires de chevaliers parlent toujours des hommes forts et courageux. Mais laisse nous te raconter l'incroyable aventure de cette Chevalière pas comme les autres, accompagnée de sa jument Raymone elle va vivre de folles aventures pendant lesquelles elle rencontrera Baba Yaga et Merline la Terrible pour aller délivrer un prince pas très dégourdi de premier abord.... Dans ce sixième épisode tu partiras avec Anissa, à la découverte du 30ème royaume... Un conte de Claire Loup, interprété par Alysson Paradis, mis en son par Alexandre Lormeau, production Bloom la radio des enfants, Perrine Dard et Carole Cheysson. Illustration : Claire Peron Un conte pas comme les autres qui questionne les stéréotypes de genre et les apriori, à écouter pendant les vacances pour rigoler, découvrir et s'occuper. Un conte en épisode, diffusé tous les jours sur le Podcast Chill de Bloom.

Tu ne connais pas encore les exploits de la Chevalière Anissa ? C'est normal, les histoires de chevaliers parlent toujours des hommes forts et courageux. Mais laisse nous te raconter l'incroyable aventure de cette Chevalière pas comme les autres, accompagnée de sa jument Raymone elle va vivre de folles aventures pendant lesquelles elle rencontrera Baba Yaga et Merline la Terrible pour aller délivrer un prince pas très dégourdi de premier abord.... Dans ce cinquième épisode tu apprendras à connaitre, avec Anissa, son compagnon de route... Un conte de Claire Loup, interprété par Alysson Paradis, mis en son par Alexandre Lormeau, production Bloom la radio des enfants, Perrine Dard et Carole Cheysson. Illustration : Claire Peron Un conte pas comme les autres qui questionne les stéréotypes de genre et les apriori, à écouter pendant les vacances pour rigoler, découvrir et s'occuper. Un conte en épisode, diffusé tous les jours sur le Podcast Chill de Bloom.

Tu ne connais pas encore les exploits de la Chevalière Anissa ? C'est normal, les histoires de chevaliers parlent toujours des hommes forts et courageux. Mais laisse nous te raconter l'incroyable aventure de cette Chevalière pas comme les autres, accompagnée de sa jument Raymone elle va vivre de folles aventures pendant lesquelles elle rencontrera Baba Yaga et Merline la Terrible pour aller délivrer un prince pas très dégourdi de premier abord.... Dans ce quatrième épisode tu écouteras Anissa affronter la Terrible Merline... Un conte de Claire Loup, interprété par Alysson Paradis, mis en son par Alexandre Lormeau, production Bloom la radio des enfants, Perrine Dard et Carole Cheysson. Illustration : Claire Peron Un conte pas comme les autres qui questionne les stéréotypes de genre, à écouter pendant les vacances pour rigoler, découvrir et s'occuper. Un conte en épisode, diffusé tous les jours sur le Podcast Chill de Bloom.

Tu ne connais pas encore les exploits de la Chevalière Anissa ? C'est normal, les histoires de chevaliers parlent toujours des hommes forts et courageux. Mais laisse nous te raconter l'incroyable aventure de cette Chevalière pas comme les autres, accompagnée de sa jument Raymone elle va vivre de folles aventures pendant lesquelles elle rencontrera Baba Yaga et Merline la Terrible pour aller délivrer un prince pas très dégourdi de premier abord.... Dans ce troisième épisode tu accompagneras la chevalière dans la forêt de Baba Yaga... Un conte de Claire Loup, interprété par Alysson Paradis, mis en son par Alexandre Lormeau, production Bloom la radio des enfants, Perrine Dard et Carole Cheysson. Illustration : Claire Peron Un conte pas comme les autres qui questionne les stéréotypes de genre, à écouter pendant les vacances pour rigoler, découvrir et s'occuper. Un conte en épisode, diffusé tous les jours sur le Podcast Chill de Bloom.

Tu ne connais pas encore les exploits de la Chevalière Anissa ? C'est normal, les histoires de chevaliers parlent toujours des hommes forts et courageux. Mais laisse nous te raconter l'incroyable aventure de cette Chevalière pas comme les autres, accompagnée de sa jument Raymone elle va vivre de folles aventures pendant lesquelles elle rencontrera Baba Yaga et Merline la Terrible pour aller délivrer un prince pas très dégourdi de premier abord.... Dans ce deuxième épisode tu suivras la chevalière qui part secourir un prince pas très dégourdi... Un conte de Claire Loup, interprété par Alysson Paradis, mis en son par Alexandre Lormeau, production Bloom la radio des enfants, Perrine Dard et Carole Cheysson. Illustration : Claure Peron Un conte pas comme les autres qui questionne les stéréotypes de genre, à écouter pendant les vacances pour rigoler, découvrir et s'occuper. Un conte en épisode, diffusé tous les jours sur le Podcast Chill de Bloom.

Tu ne connais pas encore les exploits de la Chevalière Anissa ? C'est normal, les histoires de chevaliers parlent toujours des hommes forts et courageux. Mais laisse nous te raconter l'incroyable aventure de cette Chevalière pas comme les autres, accompagnée de sa jument Raymone elle va vivre de folles aventures pendant lesquelles elle rencontrera Baba Yaga et Merline la Terrible pour aller délivrer un prince pas très dégourdi de premier abord.... Dans ce premier épisode tu découvriras la chevalière Anissa et tous ses exploits... Un conte de Claire Loup, interprété par Alysson Paradis, mis en son par Alexandre Lormeau, production Bloom la radio des enfants, Perrine Dard et Carole Cheysson. Illustration : Claire Peron Un conte pas comme les autres qui questionne les stéréotypes de genre, à écouter pendant les vacances pour rigoler, découvrir et s'occuper. Un conte en épisode, diffusé tous les jours sur le Podcast Chill de Bloom.

Tu ne connais pas encore les exploits de la Chevalière Anissa ? C'est normal, les histoires de chevaliers parlent toujours des hommes forts et courageux. Mais laisse nous te raconter l'incroyable aventure de cette Chevalière pas comme les autres, accompagnée de sa jument Raymone elle va vivre de folles aventures pendant lesquelles elle rencontrera Baba Yaga et Merline la Terrible pour aller délivrer un prince pas très dégourdi de premier abord.... Tous les jours à partir du 27 avril 2022 Un conte de Claire Loup, interprété par Alysson Paradis, mis en son par Alexandre Lormeau, production Bloom la radio des enfants, Perrine Dard et Carole Cheysson. Illustration : Claire Peron Un conte pas comme les autres qui questionne les stéréotypes de genre et les apriori, à écouter pendant les vacances pour rigoler, découvrir et s'occuper. Un conte en épisode, diffusé tous les jours sur le Podcast Chill de Bloom.

Le Chevalier d'Eon est né au début du 18ème siècle en Bourgogne. Agent secret à la solde de la monarchie française, iel termine sa vie dans la pauvreté à Londres. Le grand mystère qui plane autour de cette personne est à propos de son genre de naissance. Était-iel né homme ou née femme ? Son autopsie le révélera vous ne le saurez qu'à la fin de cet épisode !Support this podcast at — https://redcircle.com/histoire-et-mysteres/donations

Grosse actu pour cette fin de semaine, puisque demain, le vendredi 10 décembre, c'est la très officielle journée internationale pour les droits des animaux. Et Martin s'attaque dès aujourd'hui au difficile problème de la retraite des chevaux. L'appel trop con nous emmène donc dans un cent

Grosse actu pour cette fin de semaine, puisque demain, le vendredi 10 décembre, c'est la très officielle journée internationale pour les droits des animaux. Et Martin s'attaque dès aujourd'hui au difficile problème de la retraite des chevaux. L'appel trop con nous emmène donc dans un cent

Grosse actu pour cette fin de semaine, puisque demain, le vendredi 10 décembre, c'est la très officielle journée internationale pour les droits des animaux. Et Martin s'attaque dès aujourd'hui au difficile problème de la retraite des chevaux. L'appel trop con nous emmène donc dans un cent

Christine Janin est la fondatrice de l'association A chacun son Everest.      Christine Janin est une pionnière qui s'est lancée dans des expéditions incroyables sur les plus hauts sommets du monde. Elle est surtout, une femme de cœur exceptionnelle.   Médecin et alpiniste, elle est la première française à avoir atteint l'Everest le 5 octobre 1990 et la première femme au monde à avoir franchi le pôle Nord sans moyens mécaniques, ni chiens de traineaux, le 4 mai 1997.      Après l'expédition de l'Everest, elle se lance en 1992 dans l'ascension du plus haut sommet de chaque continent les Seven Summits, devenant ainsi la première Européenne à signer ce challenge.      A son retour de ce tour du monde extraordinaire, Christine Janin rencontre Hélène Voisin, directrice de l'école au sein de l'Hôpital Trousseau à Paris : celle-ci lui propose d'aller à la rencontre des enfants à l'Hôpital, pour leur raconter ses voyages. Une bouffée d'oxygène, de rêve et d'évasion, pour tenir dans la tempête et le froid de la maladie.      De cette expérience auprès des enfants naît une idée forte, celle du parallèle symbolique entre les difficultés de l'ascension d'un sommet et celles vécues pour vaincre la maladie : le diagnostic et l'avalanche, l'itinéraire et la voie vers la guérison, la chambre stérile et les tentes de bivouac en altitude, les rechutes et les crevasses.   C'est ainsi qu'un nouveau chemin s'ouvre. En 1994, elle fonde l'association A chacun son Everest pour aider les enfants malades en rémission à trouver ce fameux second souffle qui permet de surmonter la maladie et de retrouver l'estime et la confiance en soi. En 2011, l'association ouvre ses portes aux femmes atteintes du cancer du sein.  C'est au sein de la Maison Vallot à Chamonix, face au Mont Blanc, qu'elle accueille femmes et enfants le temps de stages thérapeutiques construites autour des valeurs du sport (effort, dépassement de soi). A travers les défis sportifs (randonnée, escalade, tyrolienne) et un accompagnement psychique et spirituel (groupe de parole, partage d'expérience, méditation, yoga), les stagiaires reprennent confiance en eux, sortent de l'environnement familial et hospitalier et changent de regard sur eux-mêmes. Aujourd'hui, A Chacun son Everest a déjà accompagné près de 6 000 enfants et femmes en rémission d'un cancer.     Christine Janin est  Commandeure de l'ordre national du Mérite, Officière de la Légion d'honneur, Chevalière de l'ordre des Arts et des Lettres.   Pour retrouver A chacun son Everest sur :  - Instagram   Acheter le livre :  - Dames de pics et femme de cœur, publié aux Editions Glenat.   

Florence Junca-Adenot sera sous peu (le 22 juin prochain) faite Chevalière de l'Ordre national du Québec. Katina Diep, notre journaliste, l'a rencontrée pour faire un tour d'horizon de son parcours, celui d'une pionnière, d'une intellectuelle de haut niveau, d'une citoyenne impliquée et d'une pédagogue reconnue. Sommité en matière de déplacement urbain, elle nous parle de sa vision du REM. FDéministe avant l'invention du terme, madame Junca-Adenot nous parle de sa vision du rôle de la femme au Québec.    www.info@fm1033.ca Charles Gaudreau : jcegaudreau@gmail.com https://www.ordre-national.gouv.qc.ca/

Florence Junca-Adenot sera sous peu (le 22 juin prochain) faite Chevalière de l'Ordre national du Québec. Katina Diep, notre journaliste, l'a rencontrée pour faire un tour d'horizon de son parcours, celui d'une pionnière, d'une intellectuelle de haut niveau, d'une citoyenne impliquée et d'une pédagogue reconnue. Sommité en matière de déplacement urbain, elle nous parle de sa vision du REM. FDéministe avant l'invention du terme, madame Junca-Adenot nous parle de sa vision du rôle de la femme au Québec.    www.info@fm1033.ca Charles Gaudreau : jcegaudreau@gmail.com https://www.ordre-national.gouv.qc.ca/

Nous y sommes déjà : voici la dernière partie de l'épisode 4 de Game of Rôles Madmoizelle ! Retrouvez Alix, Aïda, Mymy et Clémence pour la suite de leurs aventures dans le monde d'Aria, qu'elles sont loin d'avoir exploré dans sa totalité. FibreTigre, leur maître du jeu, les guide dans ce voyage périlleux à coup de jets de dés imprévisibles et de choix incompréhensibles.La semaine prochaine, retrouvez vos aventurières favorites pour l'épisode 5 de Game of Rôles Madmoizelle, à 20 heures en live sur la chaîne Twitch de Madmoizelle.Bon... Vous avez écouté le dernier épisode ? C'est pas folichon, on est d'accord. Et « pas folichon », ça reste un terme sympa quand on fait référence à la disparition du lieu qui abritait tous les savoirs ancestraux du monde d'Aria.Oui, vous avez bien lu. Dans l'épisode précédent, Isabeau (Alix), Salma (Mymy), Suave (Aïda) et Louise Witchell (Clémence) ont mené la Cité du Savoir à sa perte. Vous vous rappelez le livre étrange qui les attendait quand elles sont arrivées au 36ème sous-sol de l'université ? Celui qui était censé contenir les réponses aux examens de fin d'année ? Et bien elles ont réussi à le voler.Bonne nouvelle ! En effet, la prophétesse de leur seigneur FigueJambon avait prédit une fin du monde bien sympa (non) si Ace of Glad, le fils héritier du royaume, ne réussissait pas ses examens de fin d'année. Le livre était donc la solution au problème !Mais elles ont aussi réussi à se faire prendre. Moins cool.Attention, la suite des événements est apocalyptique : après s'être fait choper dans les sous-sols, Isabeau et Suave ont été convoquées par le doyen de l'université. Il leur a annoncé qu'elles risquaient une condamnation à mort pour avoir violer le règlement. De là, tout s'est enchaîné très vite : Suave, la grande guerrière, a pleuré et simulé un AVC pour faire diversion, tandis que DJ Cactus, le fidèle vautour d'Isabeau, s'emparait du livre magique qu'elle cachait dans son sac pour le mettre à l'abri. Ensuite, Salma a lancé sont livre de mycologie maudit par-terre et Louise Witchell a fait péter les canalisations. Tous les ouvrages de la bibliothèque ont été mangé par des champignons, et l'université en elle-même a subit une inondation.Les Chevalières du Griffon ont réussi à s'enfuir, même si pour ça Suave a du se battre contre des automates humanoïdes, ce qui lui a valu une épée dans le flan. Bref.Et vous n'êtes pas au bout de vos peines. On pourrait se dire que la mission est réussie. Et bien, elle l'aurait été, si les Chevalières du Griffon n'avait pas remis le fameux livre doré à Ikora la Splendide, qui se cachait sous les traits de la prophétesse de FigueJambon, entre autres (elle est maligne, hein ?). La suite se devine facilement : le livre renfermait ses pouvoirs, qu'elle a récupérés. Puis elle a tout bonnement envoyé une météorite sur La Cité du Savoir (ce qu'elle avait déjà essayé de faire il y a deux siècles, avant d'être dépossédée de sa magie) afin d'obtenir sa vengeance.Actuellement, nos aventurières sont de nouveau auprès de leur seigneur, à Bérythe. Qui fait le rapport ?Vous mourez d'envie d'écouter les épisodes Game of Rôles Madmoizelle plusieurs fois ? Ce serait trop cruel de vous en priver. Figurez-vous qu'ils sont tous disponibles en replay sur toutes vos applis de podcasts ! Et comme on aime faire durer le plaisir chez Madmoizelle, nous avons fractionné chaque épisode live en trois parties différentes. Elles sont diffusées chaque mercredi.Abonnez-vous à Game of Rôles Madmoizelle sur :Apple Podcasts

Nous y sommes déjà : voici la dernière partie de l'épisode 4 de Game of Rôles Madmoizelle ! Retrouvez Alix, Aïda, Mymy et Clémence pour la suite de leurs aventures dans le monde d'Aria, qu'elles sont loin d'avoir exploré dans sa totalité. FibreTigre, leur maître du jeu, les guide dans ce voyage périlleux à coup de jets de dés imprévisibles et de choix incompréhensibles.La semaine prochaine, retrouvez vos aventurières favorites pour l'épisode 5 de Game of Rôles Madmoizelle, à 20 heures en live sur la chaîne Twitch de Madmoizelle.Bon... Vous avez écouté le dernier épisode ? C'est pas folichon, on est d'accord. Et « pas folichon », ça reste un terme sympa quand on fait référence à la disparition du lieu qui abritait tous les savoirs ancestraux du monde d'Aria.Oui, vous avez bien lu. Dans l'épisode précédent, Isabeau (Alix), Salma (Mymy), Suave (Aïda) et Louise Witchell (Clémence) ont mené la Cité du Savoir à sa perte. Vous vous rappelez le livre étrange qui les attendait quand elles sont arrivées au 36ème sous-sol de l'université ? Celui qui était censé contenir les réponses aux examens de fin d'année ? Et bien elles ont réussi à le voler.Bonne nouvelle ! En effet, la prophétesse de leur seigneur FigueJambon avait prédit une fin du monde bien sympa (non) si Ace of Glad, le fils héritier du royaume, ne réussissait pas ses examens de fin d'année. Le livre était donc la solution au problème !Mais elles ont aussi réussi à se faire prendre. Moins cool.Attention, la suite des événements est apocalyptique : après s'être fait choper dans les sous-sols, Isabeau et Suave ont été convoquées par le doyen de l'université. Il leur a annoncé qu'elles risquaient une condamnation à mort pour avoir violer le règlement. De là, tout s'est enchaîné très vite : Suave, la grande guerrière, a pleuré et simulé un AVC pour faire diversion, tandis que DJ Cactus, le fidèle vautour d'Isabeau, s'emparait du livre magique qu'elle cachait dans son sac pour le mettre à l'abri. Ensuite, Salma a lancé sont livre de mycologie maudit par-terre et Louise Witchell a fait péter les canalisations. Tous les ouvrages de la bibliothèque ont été mangé par des champignons, et l'université en elle-même a subit une inondation.Les Chevalières du Griffon ont réussi à s'enfuir, même si pour ça Suave a du se battre contre des automates humanoïdes, ce qui lui a valu une épée dans le flan. Bref.Et vous n'êtes pas au bout de vos peines. On pourrait se dire que la mission est réussie. Et bien, elle l'aurait été, si les Chevalières du Griffon n'avait pas remis le fameux livre doré à Ikora la Splendide, qui se cachait sous les traits de la prophétesse de FigueJambon, entre autres (elle est maligne, hein ?). La suite se devine facilement : le livre renfermait ses pouvoirs, qu'elle a récupérés. Puis elle a tout bonnement envoyé une météorite sur La Cité du Savoir (ce qu'elle avait déjà essayé de faire il y a deux siècles, avant d'être dépossédée de sa magie) afin d'obtenir sa vengeance.Actuellement, nos aventurières sont de nouveau auprès de leur seigneur, à Bérythe. Qui fait le rapport ?Vous mourez d'envie d'écouter les épisodes Game of Rôles Madmoizelle plusieurs fois ? Ce serait trop cruel de vous en priver. Figurez-vous qu'ils sont tous disponibles en replay sur toutes vos applis de podcasts ! Et comme on aime faire durer le plaisir chez Madmoizelle, nous avons fractionné chaque épisode live en trois parties différentes. Elles sont diffusées chaque mercredi.Abonnez-vous à Game of Rôles Madmoizelle sur :Apple Podcasts

Bienvenue à vous pour cette deuxième partie du quatrième épisode de Game of Rôles Madmoizelle ! On préfère vous prévenir : dans les minutes qui vont suivre, Alix, Clémence, Aïda et Mymy sont mises à rude épreuve par un scénario bien ficelé, que leur maître du jeu FibreTigre tient fièrement entre ses mains.Le monde d'Aria, un univers médiéval-fantastique aux nombreux secrets, leur réserve bien des dangers. Parmi eux, les sous-sols de l'université de la Cité du Savoir, et les secrets qu'ils renferment. Mais ne nous inquiétons pas trop : a priori, nos aventurières s'en sortent toujours... Non ? Une petite mise en contexte s'impose : nos quatre protagonistes, après avoir résolu l'affaire de la sorcière de Sidon, se sont vues remettre le titre prestigieux de Chevalière du Savoir par leur seigneur FigueJambon. Il s'est empressé de leur confier une mission : Kaïela, sa prophétesse, a vu dans sa boule de cristal la fin de son règne, et potentiellement la fin du monde. On y est. Isabeau (Alix), Salma (Mymy), Suave (Aïda) et Louise Witchell (Clémence) ont enfin accédé au 36ème sous-sol de l'université. Dans les tréfonds de la Cité du Savoir, alors qu'elles franchissent le seuil de la salle où doivent (théoriquement) reposer les réponses aux examens, toutes les quatre se retrouvent face à un livre plutôt… Étrange. Bon. Il y a quand même une solution pour empêcher ça : faire en sorte que Ace of Glad, le fils du seigneur, réussisse ses examens de fin d'année. Après l'avoir traqué dans ses soirées étudiantes, s'être fait passer pour lui dans certains cours pour lui obtenir de bonnes notes, ou encore avoir essayé de faire échouer le plan de sa petite amie-espionne (qui comptait le balancer pour de l'argent), nos aventurières tentent le tout pour le tout : voler, pour lui, les réponses aux examens, cachées au 36ème sous-sol de l'université.Et nous en sommes là, devant ce livre qui semble doté d'une magie bien trop puissante pour ne contenir que quelques antisèches... Disons qu'elles risquent d'être surprises !Vous mourez d'envie d'écouter les épisodes Game of Rôles Madmoizelle plusieurs fois ? Ce serait trop cruel de vous en priver. Figurez-vous qu'ils sont tous disponibles en replay sur toutes vos applis de podcasts ! Et comme on aime faire durer le plaisir chez Madmoizelle, nous avons fractionné chaque épisode live en trois parties différentes. Elles sont diffusées chaque mercredi.Abonnez-vous à Game of Rôles Madmoizelle sur :Apple PodcastsDeezerSpotifyMettez-nous une note (5 étoiles) et laissez-nous un commentaire sur Apple Podcasts pour soutenir Game of Rôles Madmoizelle !Suivez-nous sur Instagram : FibreTigreMymy

Bienvenue à vous pour cette deuxième partie du quatrième épisode de Game of Rôles Madmoizelle ! On préfère vous prévenir : dans les minutes qui vont suivre, Alix, Clémence, Aïda et Mymy sont mises à rude épreuve par un scénario bien ficelé, que leur maître du jeu FibreTigre tient fièrement entre ses mains.Le monde d'Aria, un univers médiéval-fantastique aux nombreux secrets, leur réserve bien des dangers. Parmi eux, les sous-sols de l'université de la Cité du Savoir, et les secrets qu'ils renferment. Mais ne nous inquiétons pas trop : a priori, nos aventurières s'en sortent toujours... Non ? Une petite mise en contexte s’impose : nos quatre protagonistes, après avoir résolu l’affaire de la sorcière de Sidon, se sont vues remettre le titre prestigieux de Chevalière du Savoir par leur seigneur FigueJambon. Il s’est empressé de leur confier une mission : Kaïela, sa prophétesse, a vu dans sa boule de cristal la fin de son règne, et potentiellement la fin du monde. On y est. Isabeau (Alix), Salma (Mymy), Suave (Aïda) et Louise Witchell (Clémence) ont enfin accédé au 36ème sous-sol de l’université. Dans les tréfonds de la Cité du Savoir, alors qu’elles franchissent le seuil de la salle où doivent (théoriquement) reposer les réponses aux examens, toutes les quatre se retrouvent face à un livre plutôt… Étrange. Bon. Il y a quand même une solution pour empêcher ça : faire en sorte que Ace of Glad, le fils du seigneur, réussisse ses examens de fin d'année. Après l'avoir traqué dans ses soirées étudiantes, s'être fait passer pour lui dans certains cours pour lui obtenir de bonnes notes, ou encore avoir essayé de faire échouer le plan de sa petite amie-espionne (qui comptait le balancer pour de l'argent), nos aventurières tentent le tout pour le tout : voler, pour lui, les réponses aux examens, cachées au 36ème sous-sol de l'université.Et nous en sommes là, devant ce livre qui semble doté d'une magie bien trop puissante pour ne contenir que quelques antisèches... Disons qu'elles risquent d'être surprises !Vous mourez d’envie d’écouter les épisodes Game of Rôles Madmoizelle plusieurs fois ? Ce serait trop cruel de vous en priver. Figurez-vous qu'ils sont tous disponibles en replay sur toutes vos applis de podcasts ! Et comme on aime faire durer le plaisir chez Madmoizelle, nous avons fractionné chaque épisode live en trois parties différentes. Elles sont diffusées chaque mercredi.Abonnez-vous à Game of Rôles Madmoizelle sur :Apple PodcastsDeezerSpotifyMettez-nous une note (5 étoiles) et laissez-nous un commentaire sur Apple Podcasts pour soutenir Game of Rôles Madmoizelle !Suivez-nous sur Instagram : FibreTigreMymy

Le 12 mai, Alix, Aïda, Clémence et Mymy ont se sont réunies autour de Fibre Tigre, de quelques dés et d'un scénario bien ficelé. Pourquoi ? Pour vivre ensemble la suite de Game of Rôles Madmoizelle, dans un quatrième épisode enregistré en live sur la chaîne Twitch de Madmoizelle ! Quatre mois déjà que nos aventurières parcourent chaque recoin du monde d'Aria, pour en percer les secrets. Dans cet univers médiéval-fantastique, elles rencontrent griffons, sorcières et prophétesses, toujours guidées par les décisions sans pitié de leur maître du jeu FibreTigre. L'épisode 3 s'achevait sur un suspense sans précédent : Isabeau (Alix), Salma (Mymy), Suave (Aïda) et Louise Witchell (Clémence) s'apprêtaient à passer la porte des sous-sols de l'université de la Cité du Savoir. Souvenez-vous : toutes quatre portent le titre de Chevalières du Griffon, et exercent leur talents sous le joug du Seigneur FigueJambon. C'est celui-là même qui s'est fait prédire par sa prophétesse, Kaleïa, l'écroulement de son royaume si son fils Ace of Glad échouait à ses examens. Nos protagonistes se sont donc rendues sur place pour sauver la Couronne. Après avoir vécu quelques péripéties (comme faire face à une grossesse imprévue, domestiquer un ours fou, ou rester coincées dans une boucle temporelle), elles ont finalement réussi à obtenir une information capitale : un livre contenant toutes les réponses aux examens est enfermé au 36ème sous-sol de l'université. Bien sûr, c'est interdit. Sans compter les quelques centaines de pièges mortels qui attendent nos aventurières. Et bien pire si elles sont prises la main dans le sac ! Mais, vous l'aurez compris… Elles sont têtues. Et surtout : elles ont déjà passé la première épreuve pour accéder aux sous-sols, avec succès. Pourquoi s'arrêter en si bon chemin ?Abonnez-vous à Game of Rôles Madmoizelle sur :Apple PodcastsDeezerSpotifyMettez-nous une note (5 étoiles) et laissez-nous un commentaire sur Apple Podcasts pour soutenir Game of Rôles Madmoizelle !Suivez-nous sur Instagram : FibreTigreMymyAlixClémenceAïda See acast.com/privacy for privacy and opt-out information.

Le 12 mai, Alix, Aïda, Clémence et Mymy ont se sont réunies autour de Fibre Tigre, de quelques dés et d’un scénario bien ficelé. Pourquoi ? Pour vivre ensemble la suite de Game of Rôles Madmoizelle, dans un quatrième épisode enregistré en live sur la chaîne Twitch de Madmoizelle ! Quatre mois déjà que nos aventurières parcourent chaque recoin du monde d’Aria, pour en percer les secrets. Dans cet univers médiéval-fantastique, elles rencontrent griffons, sorcières et prophétesses, toujours guidées par les décisions sans pitié de leur maître du jeu FibreTigre. L’épisode 3 s’achevait sur un suspense sans précédent : Isabeau (Alix), Salma (Mymy), Suave (Aïda) et Louise Witchell (Clémence) s’apprêtaient à passer la porte des sous-sols de l’université de la Cité du Savoir. Souvenez-vous : toutes quatre portent le titre de Chevalières du Griffon, et exercent leur talents sous le joug du Seigneur FigueJambon. C'est celui-là même qui s’est fait prédire par sa prophétesse, Kaleïa, l’écroulement de son royaume si son fils Ace of Glad échouait à ses examens. Nos protagonistes se sont donc rendues sur place pour sauver la Couronne. Après avoir vécu quelques péripéties (comme faire face à une grossesse imprévue, domestiquer un ours fou, ou rester coincées dans une boucle temporelle), elles ont finalement réussi à obtenir une information capitale : un livre contenant toutes les réponses aux examens est enfermé au 36ème sous-sol de l’université. Bien sûr, c’est interdit. Sans compter les quelques centaines de pièges mortels qui attendent nos aventurières. Et bien pire si elles sont prises la main dans le sac ! Mais, vous l’aurez compris… Elles sont têtues. Et surtout : elles ont déjà passé la première épreuve pour accéder aux sous-sols, avec succès. Pourquoi s’arrêter en si bon chemin ?Abonnez-vous à Game of Rôles Madmoizelle sur :Apple PodcastsDeezerSpotifyMettez-nous une note (5 étoiles) et laissez-nous un commentaire sur Apple Podcasts pour soutenir Game of Rôles Madmoizelle !Suivez-nous sur Instagram : FibreTigreMymyAlixClémenceAïda See acast.com/privacy for privacy and opt-out information.

Apprendre à maitriser une épée ou un bâton (manche à balais suffira) pour devenir une vraie chevalière. Laisse-toi guidé par ma voix et incarne ton propre rôle de chevalier. Je vous invite à danser avec votre enfant afin d'ajouter un repère visuel (surtout si l'enfant a moins de 5 ans). Retrouvez aussi cette danse guidée en vidéo sur la chaîne Youtube de Ballet Ludique. Amusez-vous bien et à Vendredi prochain --- Send in a voice message: https://anchor.fm/balletludique/message

Alix, Mymy, Aïda et Clémence enfilent de nouveau leurs tenues d'aventurières pour cette dernière partie du deuxième épisode de Game of Rôles. Dans un actual play 100% féminin, elles se laissent guider dans le monde d'Aria par FibreTigre, leur maître du jeu, qui leur réserve de nombreuses surprises. Un scénario bien ficelé mais toujours prêt à s'adapter au bon vouloir de nos quatre protagonistes, quelques dés, et des décisions pas toujours bien réfléchies : nous voici partis pour l'ultime chapitre de ce deuxième épisode.Dès la semaine prochaine, le mercredi 14 avril, vous pourrez assister au troisième épisode de Game of Rôles en live sur la chaîne Twitch de Madmoizelle. L'occasion de découvrir un décor somptueux, mais aussi de nous soutenir en vous abonnant. Et, qui sait, de voir votre pseudo rejoindre l'aventure en nous offrant un sub !Nos aventurières ressortent d'une soirée disons… Particulière. Initialement à la recherche de Ace of Glad, le fils héritier du royaume, toutes se sont retrouvées dans des situations plutôt insolites.Isabeau de Crécerelles (Alix) a passé la nuit avec un alchimiste ayant l'âge d'être à la retraite : légèrement alcoolisée, elle a visiblement oublié le principe de contraception.Louise Witchell (Clémence) a très brièvement rencontré un golem, qu'elle n'a pas franchement aidé, malgré sa bonne volonté.Suave (Aïda), quant à elle, a eu le droit à une petite visite par télépathie : la voix de Nila Tinuviel, professeure des sciences psychiques de l'université, qui lui a donné rendez-vous pour le lendemain.Seule Salma (Mymy) semble avoir gardé en tête sa mission : trouver Ace of Glad. Ce qu'elle a fait… Avant qu'il ne l'expulse lui-même du carré VIP où il se trouvait en compagnie d'une jeune fille ressemblant étrangement à Suave... Leur mission est donc loin d'être accomplie : les Chevalières du Griffon se rendent à l'université de La Cité du Savoir pour tenter d'en savoir un peu plus sur cette professeure qui parle dans la tête des gens, sur le fils de FigueJambon, et sur cette mystérieuse jeune fille qui ne le quitte pas d'une semelle.Vous mourez d'envie d'écouter les épisodes Game of Rôles plusieurs fois ? Ce serait trop cruel de vous en priver. Figurez-vous que chacun d'entre eux est disponible en replay sur toutes vos appli de podcasts ! Et comme on aime faire durer le plaisir chez Madmoizelle, nous avons fractionné chaque épisode live en trois parties différentes. Elles sont diffusées une à une, chaque mercredi.Abonnez-vous à Game of Rôles Madmoizelle sur :Apple PodcastsDeezerSpotifyMettez-nous une note (5 étoiles) et laissez-nous un commentaire sur Apple Podcasts pour soutenir Game of Rôles Madmoizelle !Suivez-nous sur Instagram : FibreTigreMymyAlixClémenceAïda See acast.com/privacy for privacy and opt-out information.

Alix, Mymy, Aïda et Clémence enfilent de nouveau leurs tenues d’aventurières pour cette dernière partie du deuxième épisode de Game of Rôles. Dans un actual play 100% féminin, elles se laissent guider dans le monde d’Aria par FibreTigre, leur maître du jeu, qui leur réserve de nombreuses surprises. Un scénario bien ficelé mais toujours prêt à s’adapter au bon vouloir de nos quatre protagonistes, quelques dés, et des décisions pas toujours bien réfléchies : nous voici partis pour l’ultime chapitre de ce deuxième épisode.Dès la semaine prochaine, le mercredi 14 avril, vous pourrez assister au troisième épisode de Game of Rôles en live sur la chaîne Twitch de Madmoizelle. L’occasion de découvrir un décor somptueux, mais aussi de nous soutenir en vous abonnant. Et, qui sait, de voir votre pseudo rejoindre l’aventure en nous offrant un sub !Nos aventurières ressortent d’une soirée disons… Particulière. Initialement à la recherche de Ace of Glad, le fils héritier du royaume, toutes se sont retrouvées dans des situations plutôt insolites.Isabeau de Crécerelles (Alix) a passé la nuit avec un alchimiste ayant l’âge d’être à la retraite : légèrement alcoolisée, elle a visiblement oublié le principe de contraception.Louise Witchell (Clémence) a très brièvement rencontré un golem, qu’elle n’a pas franchement aidé, malgré sa bonne volonté.Suave (Aïda), quant à elle, a eu le droit à une petite visite par télépathie : la voix de Nila Tinuviel, professeure des sciences psychiques de l’université, qui lui a donné rendez-vous pour le lendemain.Seule Salma (Mymy) semble avoir gardé en tête sa mission : trouver Ace of Glad. Ce qu’elle a fait… Avant qu’il ne l’expulse lui-même du carré VIP où il se trouvait en compagnie d’une jeune fille ressemblant étrangement à Suave... Leur mission est donc loin d’être accomplie : les Chevalières du Griffon se rendent à l’université de La Cité du Savoir pour tenter d’en savoir un peu plus sur cette professeure qui parle dans la tête des gens, sur le fils de FigueJambon, et sur cette mystérieuse jeune fille qui ne le quitte pas d’une semelle.Vous mourez d’envie d’écouter les épisodes Game of Rôles plusieurs fois ? Ce serait trop cruel de vous en priver. Figurez-vous que chacun d'entre eux est disponible en replay sur toutes vos appli de podcasts ! Et comme on aime faire durer le plaisir chez Madmoizelle, nous avons fractionné chaque épisode live en trois parties différentes. Elles sont diffusées une à une, chaque mercredi.Abonnez-vous à Game of Rôles Madmoizelle sur :Apple PodcastsDeezerSpotifyMettez-nous une note (5 étoiles) et laissez-nous un commentaire sur Apple Podcasts pour soutenir Game of Rôles Madmoizelle !Suivez-nous sur Instagram : FibreTigreMymyAlixClémenceAïda See acast.com/privacy for privacy and opt-out information.

Actual play 100% féminin, Game of Rôles Madmoizelle vous transporte dans le monde d'Aria, un univers fantaisiste dans lequel Alix, Mymy, Clémence et Aïda vivent ensemble des aventures farfelues et fantastiques !Leurs personnages, Isabeau de Crécerelles (Alix), Salma (Mymy), Louise Witchell (Clémence) et Suave (Aïda) sont guidés dans cette épopée par le talentueux maître du jeu FibreTigre.Leurs aventures se jouent en direct, le troisième mercredi de chaque mois, à 20h sur la chaîne Twitch de Madmoizelle. Prête à voir les dés sceller leur destin ?Vous avez oublié ce rendez-vous si important ? Chez Madmoizelle on prévoit tout, vous le savez. Pour votre plus grand plaisir, chaque épisode de Game of Rôles est divisé en trois parties. Chacune d'entre elles est publiée en replay podcast chaque mercredi ! Dans le premier épisode, nos quatre protagonistes devaient résoudre le procès de la sorcière de Sidon pour le seigneur FigueJambon. Une fois leur mission accomplie, les aventurières se sont vues proposer le titre de Chevalières du Griffon : un grade secret qui ne leur apportera ni gloire ni argent... Mais qu'elles ont accepté. FigueJambon s'est empressé de leur confier leur première mission : une prophétie semble indiquer que si son fils ne réussit pas ses examens, le royaume tombera. Fringantes et motivées, les aventurières se dirigent vers La Cité du Savoir pour résoudre ce léger problème. En chemin, elles s'arrêtent au village de Bircanda pour se reposer un peu. Très vite, elles découvrent que les habitants sont face à un problème de taille : leurs chèvres disparaissent, l'économie locale est menacée. Un nouveau mystère à élucider ?Abonnez-vous à Game of Rôles Madmoizelle sur :Apple PodcastsDeezerSpotifyMettez-nous une note (5 étoiles) et laissez-nous un commentaire sur Apple Podcasts pour soutenir Game of Rôles Madmoizelle !Suivez-nous sur Instagram : FibreTigreMymyAlixClémenceAïda See acast.com/privacy for privacy and opt-out information.

Licenciada em História pela Faculdade de Letras da Universidade de Lisboa, mestre em História Contemporânea (século XX) e doutorada em História Institucional e Política Contemporânea, pela NOVA FCSH. É investigadora do IHC (NOVA FCSH) e coordenou, até 2012, o projecto, financiado pela FCT, «Justiça Política na Transição para a democracia em Portugal». Está a realizar um projecto de Pós-Doutoramento, aprovado pela FCT, «O processo de justiça política relativamente à PIDE/DGS, na transição para a democracia em Portugal». É autora e co-autora, entre outros, dos livros: – História das Organizações Femininas do Estado Novo (2000, 2001) – Judeus em Portugal durante a Segunda Guerra Mundial (2006) – A História da PIDE (2007) – Mocidade Portuguesa Feminina (2007) – Vítimas de Salazar (2007), co-autoria; – Biografia de um Inspector da PIDE (2008) – Fotobiografia de José Afonso (2009, 2010) – Tribunais Políticos, co-autoria (2009) – Cardeal Cerejeira (2010). – A Cada um o seu Lugar (2011) – Salazar, Portugal e o Holocausto (2013), co-autoria – Espiões em Portugal durante a Segunda Guerra Mundial (2013) – Memória e Justiça Política, coord.e co-autoria (2013) – História da Oposição à Ditadura em Portugal (2014) – Mulheres Portuguesas (2015), co-autoria – O Comboio do Luxemburgo (2016)co-autoria Prémios: – Carolina Michaelis, 1999 – Adérito Sedas Nunes, ICS, 2007 – Prémio Pessoa, Expresso e da Unysis, 2007 – Especial da Máxima, 2008 – Seeds of Science, 2009 – Ensaio da Máxima, 2011 – Chevalière de la Légion d´Honneur francesa.

In Episode 37, Dead Ladies Show co-founder Katy Derbyshire introduces French spy, diplomat, and enigma, the Chevalière d'Éon.  Born Charles Geneviève Louise Auguste André Timothée d'Éon de Beaumont, the Chevalière d'Éon lived for 49 years as a man and spent the last 33 years of her life as a woman.  She claimed to have been assigned female at birth in 1728 Burgundy and raised as a boy, but her elderly roommate got quite a shock when she found that the dead body had male genitalia.  Having served as a spy to the French king, the Chevalière went into the military and then diplomacy, continuing her espionage for Louis XV from London. When the king died, d'Éon negotiated a return to France and legal recognition as a woman, then reluctantly assumed women's clothing, made for her by Marie Antoinette's personal dressmaker.  She earned a meagre living after the French Revolution by performing in English fencing tournaments, wrote an unreliable autobiography, developed her own theology of virtuous womanhood (Mary Wollstonecraft was a fan of hers) and died at the impressive age of 82. Our other DLS-co-founder Florian Duijsens joins host/producer Susan Stone to discuss how and if we should apply contemporary thinking about gender to people from the past.  To learn more, visit our episode page here:  https://deadladiesshow.com/2020/11/12/podcast-37-chevaliere-deon/ Our theme music is “Little Lily Swing” by Tri-Tachyon. Thanks for listening! We'll be back with a new episode next month.  **** The Dead Ladies Show is a series of entertaining and inspiring talks about women who achieved amazing things against all odds, presented live in Berlin and beyond. This podcast is based on that series. Because women's history is everyone's history. The Dead Ladies Show was founded by Florian Duijsens and Katy Derbyshire. The podcast is created, produced, edited, and presented by Susan Stone. Don't forget, we now have a Patreon! Please consider supporting our transcripts project and our ongoing work: www.patreon.com/deadladiesshowpodcast If you prefer to make a one-time donation, here's the link: paypal.me/dlspodcast

LUTER CONTRE LES STEREOTYPES DE GENRES PAR LA SCIENCE Catherine Vidal se consacre également à la diffusion du savoir scientifique à travers des publications, des conférences et des interventions dans les médias. Son intérêt porte sur les rapports entre science et société, concernant en particulier le déterminisme en biologie. le cerveau et le sexe. Elle est membre du Conseil Scientifique de la Mission pour la place des femmes au CNRS, des Comités Scientifique et d'Orientation de l'Institut Emilie du Châtelet, de l'Association "Femmes et Sciences" et du Collectif "Pas de 0 de conduite pour les enfants de trois ans". Elle a été promue Chevalière de la Légion d'Honneur en 2009.