Podcasts about google keyword

Are you missing the boat on user-generated content? User-Generated Content (UGC) isn't just for getting testimonials on social media. In fact, today's guest, Tory Gray, says we can use it for almost anything: SEO, user research, social proof, FAQs, and so much more. And she should know! Tory is a highly experienced digital marketing consultant and the Founder of The Gray Dot Company. With more than 15 years of experience in SEO and growth strategy, Tory has helped numerous businesses achieve their goals through digital strategy with a focus on technical and strategic SEO. On top of the great advice, we walk through a scenario: building a landing page from scratch with UGC. Don't miss it! Plus, in the PRO show, we talk about the mother of all UGC websites: Reddit.Top Takeaways You can create full pages of content from UGC, from photos to social proof to FAQs.  Your process for collecting UGC doesn't have to be complicated. You can have a Google Form or Doc with some pointed questions, or a swipe file.  If you're not sure where to start with a new product, look at UGC for similar brands and products. People are already asking questions online. Do a social media or Google Keyword search! Show Notes Tony Gray Tony on Linkedin How to Get a Trademark with Rian Kinney Sponsored by: Sensei Sponsored by: Sensei: Save 20% FOR LIFE with code JOECASABONACheck out Calm History at https://calmhistory.com ★ Support this podcast ★

In this episode I'm using ChatGPT and Google Keyword planner (with the assistance of Income Stream Surfers) to find a print on demand niche And then I'm creating a design to sell on a trending t-shirt

Tue, 04 Oct 2022 23:00:00 +0000 https://digital-growth.podigee.io/164-neue-episode 4d39983a9d1e36865a2a525dd0aea7cd Diese Woche ist bei uns zu Gast der Daniel von wundertax. wundertax ist eine Software, mit welche Nutzer ganz einfach ihre Steuererklärung online abgeben können. Zuerst erklärt Daniel, wie wundertax als Firma aufgebaut ist und wie die Software funktioniert. Er beschreibt, welche Growth-Channels wundertax belegt und wie er Nutzer in mehrere Gruppen unterteilt, um die Customer Journey individuell anzupassen. Als Zweites erläutert Daniel, warum Retention für sein Produkt so wichtig ist. Dabei erklärt er, wie er seine Kunden am besten behalten kann: wundertax möchte die Person so einfach wie möglich durch den Steuerprozess durchleiten. Weiterhin beschreibt Daniel seinen Marketing-Prozess. Er erklärt, wie er U-Bahn Werbung in Berlin benutzt hat und den "Hangover-Effekt": Nachgelagerte Conversions am Montag, obwohl der Nutzer schon vor Tagen auf den Service aufmerksam gemacht wurde. Zuletzt beschreibt Daniel, wie er sich am Anfang von wundertax auf Studenten fokussiert hat und dabei ein eigenes Keyword mit Suchvolumen erschaffen hat: "Studentensteuererklärung" . Dabei erklärt er auch, wie er mit dem Konzept "Build-Measure-Learn" versucht hat, das Keyword und weitere zu skalieren. Alle Links zu Daniel und wundertax findest du hier: Daniel: https://www.linkedin.com/in/hanemann/ wundertax: http://wundertax.de/ Alle Links zu uns findest Du hier: Pascal: https://www.linkedin.com/in/pascal-lehnert/ Fouad: https://www.linkedin.com/in/fouadsoultana/ Buch Dir jetzt Dein kostenloses Erstgespräch: https://www.digitalumsetzen.de/ Falls Du Gründer im Plattform, Software oder App Bereich bist und auch Lust hast LIVE mit uns aus der Praxis zu berichten und Gast in unserem Podcast sein möchtest, dann melde Dich gerne unter den angegebenen Links bei uns! Wir freuen uns auf Deine Nachricht! Falls Dir diese Folge gefallen hat, würden wir uns über eine 5-Sterne-Bewertung freuen! Abonniere diesen Podcast und hinterlasse uns gerne Feedback auch auf iTunes. Dadurch hilfst Du uns diesen Podcast stets zu verbessern und Dir die Inhalte zu liefern, die Dir einen großen Mehrwert liefern! full

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#Googlekeyword #Marketing #seo Although a little truth may be buried in some of these misconceptions on #SEO, it's best to understand the nuances. Hi I'm, Cally, from International Institute of Digital #Marketing. Here's a closer look at . Myth 1: Focus on quality content and topics, not keywords Of course you should have quality content. Why wouldn't you? But is that a good way to approach #SEO? Your quality content may not rankwell on Google. Other websites – not yours – will get traffic FOR RELEVANT KEYWORDS. FIGURE OUT WHAT KEY PHRASES YOU CAN RANK FOR rather than just assuming your best content will land you the top spots. Myth 2: Google will delist your site for keyword stuffing Google has nabbed some nasty marketers, but it's hard to say Google will delete you from its databases because of keyword stuffing. Should you overuse keywords without fear? Don't risk it. Keyword stuffing is subjective. If you're providing a good user experience, then don't fret. Myth 3: Google penalizes duplicate content Duplicate content is a bigger issue with e-commerce websites that struggle to avoid the same product descriptions on countless websites. One remedy is to create unique descriptions and other details on strategic pages. E-commerce websites can also work on their domain authority by attracting more quality backlinks. Overall domain authority can improve rankings. Myth 4: Placing keywords in the footer will boost your rankings Generally speaking, sticking a few keywords in the footer may NOT IMPROVE RANKINGS. Marketers sometimes use keywords in a couple of brief sentences or in short headlines under a section called popular articles.These techniques don't work as well as they did several years ago. Search engines simply don't value keyword-based text or links as much when they're among highly repetitive website elements like primary navigation or other descriptive text in footers. For more information, visit www.iidm.world #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute --- Send in a voice message: https://anchor.fm/iidmusa/message

Diese 76. Visite ist eine etwas andere Folge, rund um Google Keywords und Co. Genau genommen gibt es zur Vor-Weihnachtszeit ein kleines Google Keyword Quiz für dich, bei dem du viele spannende Fakten rund um die meistgesuchten Begriffe im Netz erfährst. Schaffst du es alle Fragen richtig zu beantworten? Was du aus dieser Folge für dich mitnehmen kannst: Diese Folge dient hauptsächlich der Unterhaltung. Rate gerne mit und schau, wie viel du über Google Keywords weißt. Das Google Keyword Quiz gibt es auch bald in unserem Videopodcast auf Youtube. Du möchtest auch eine persönliche Sprechstunde mit mir? Dann bewirb dich hier für eine kostenlose Shop-Analyse. Der neue Video-Podcast Schau dir in Zukunft auch unseren Video-Podcast auf Youtube an. Neue Folgen findest du wöchentlich auf unserem Kanal. Über Dr. Sebastian Decker: Instagram Dr. Sebastian Decker LinkedIn Dr. Sebastian Decker Facebook Dr. Sebastian Decker EVOLVE Digital Webseite YouTube Kanal Kostenlose Shop-Analyse mit Dr. Sebastian Decker

How would you feel if your law enforcement agency acquired all of your search history? How would you feel if they already had it?Discussion over the US government ordering of data theft by stealing your search terms. How far is too far when it comes to your online privacy? 

Federal agencies and the FBI are requesting broad keyword search-based warrants – and getting them – in federal courts. Colorado hospital implements a new policy that removes potential organ donor recipients from the wait list if they are unvaccinated. The FBI raids the offices and home of New York Police Union Boss Ed Mullins. And more! Including:​

What you will learn from this episode: Understand what it is you're doing that maybe confusing people more than clarifying for them Learn how to break down your message into more simplified language Find out the five recommendations on using words or acronyms that confuse people Have you thought about the consequence of assuming that people understand what we mean with words or acronyms, especially using industry jargon? Just because it is widely used in the real estate industry doesn't mean everyone knows what they are. In this episode, Paul shares something he is guilty of, as most of us are, talking to someone using words or acronyms that confuse rather than clarify. We're often so fixated on our own space and industry that we set aside the fact that there are those outside our fold who don't know the industry jargon we are talking about. We want to get our message across to prospective real estate investors in ways and at the level that they understand. Otherwise, we might be losing them in the process just because we confuse them. That's why Paul came up with the five recommendations around not using words and jargon that people find confusing so your messaging will work out for you. Topics Covered: 01:29 - What Paul is guilty about 02:18 - Why you need to be very cautious when using industry jargon 06:00 - What is jargon? 07:05 - Five recommendations to avoid over jargoning Key Takeaways: "Sometimes we do spend so much of our time kind of focused within our own space within our own industry, within our own markets that we forget that sometimes we're over complicating things." - Paul Copcutt "Keep it simple. Keep it around about 12 to 15-year olds' language level of understanding. And you can't go wrong with that." - Paul Copcutt "Make sure that it's a focused message, that you're sharing the benefits of whatever it is you're trying to explain. And it's aimed at the people that you're trying to explain it to." - Paul Copcutt "Make sure that the messaging is consistent, on your website, in presentations that you make, marketing materials that you're sharing with people. Any touchpoint that people are coming across your messaging, you want to ensure that there's consistency there." - Paul Copcutt "If you're going to do a weighing upscale between Google and the audience, then you want to err towards the side of the audience versus making it Google Keyword focused." - Paul Copcutt "Make sure that you're injecting YOU into your messaging; people buy from people." - Paul Copcutt Connect with Paul Copcutt: reibranded.com LinkedIn E:podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music

Google continues to update and they have now brought us a new tool that I think is the best keyword tool for understanding behaviors and what people are searching now.

If you are new to blogging or digital marketing it might be hard to understand how the top online earning websites make money, this page may help enlighten you Learn More: https://how-can-i-earn-money-from-google.do-essential.com/ I have been working on the net for many years, but like most people new to the industry I made mistakes. However, everything changed when I read an article about SEO for internet marketers. These marketers were getting their blog content and landing pages onto the first page in the search engines within a few days. I was fascinated and needed to know how the hell they were doing it. After a month of browsing the internet I came across two systems that I am still using today. One was a training platform that I will discuss now and the other was a Wordpress plugin I will mention later. These platforms are where my journey began and how I have managed achieve a six figure income in just a few years. The training platform I am referring to is call Google Sniper also know as Gsniper or GS.

If you are new to blogging or digital marketing it might be hard to understand how the top online earning websites make money, this page may help enlighten you Learn More I have been working on the net for many years, but like most people new to the industry I made mistakes. However, everything changed when I read an article about SEO for internet marketers. These marketers were getting their blog content and landing pages onto the first page in the search engines within a few days. I was fascinated and needed to know how the hell they were doing it. After a month of browsing the internet I came across two systems that I am still using today. One was a training platform that I will discuss now and the other was a Wordpress plugin I will mention later. These platforms are where my journey began and how I have managed achieve a six figure income in just a few years. The training platform I am referring to is call Google Sniper also know as Gsniper or GS. Source: how-can-i-earn-money-from-google.do-essential.com --- Send in a voice message: https://anchor.fm/whoisstevejackson/message Support this podcast: https://anchor.fm/whoisstevejackson/support

Most of us count on Google searches to get a steady flow of traffic to our websites in order to capture leads and make sales. However, very few people actually understand the important role that search engine optimization and keyword-relevant content play in helping you get this organic ( unpaid traffic ) - In this episode, I share with you a tool that is going to become very important if you are planning on producing content such as, Youtube videos, blogs, or podcasts. I talk about how you can use the Google trends application to find relevant keywords and search terms that people are using to find things online. I explain the basics of how SEO works and why you want to be laying the foundation of SEO now in order to help you rank on keywords later. We also touch on why people talk less about SEO and Google Keyword search optimization than they do other digital marketing techniques. The main reason being the fact that with paid traffic, for example, Facebook ads - you do receive instant gratification. Whereas SEO content creation is more about doing the work now to reep the rewards in the future. Are you ready to start repurposing your Facebook Lives for a blog, Youtube Channel and Podcast ALL AT ONCE? Grab my training! https://bpcreativemarketing.com/products/how-to-repurpose-your-facebook-lives-for-youtube-and-a-podcast I have just dropped my Facebook Page Like Ad Strategy in my shop. You can learn how to grow your page using a Page Like an ad and targeting people by their relevant interests here: https://bpcreativemarketing.com/products/grow-your-page-audience-ad-strategy Grab 325 engaging posts for your page or group: https://brandiepeters.ca/325post-ideas/ Follow on IG https://www.instagram.com/brandiepeters_ Join my Facebook Group! https://www.facebook.com/groups/visibilityconnection/

Heute zeige ich Euch vier Wege, wie Ihr das Google Keywords Ranking Eurer Domain abfragen könnt. Dabei stelle ich vier SEO Tools für jeden Geldbeutel vor — eines davon ist auch kostenlos. Ich zeige anhand von vier Praxisbeispielen die Unterschiede zwischen den kostenpflichtigen und dem gratis Google Ranking Check Tool. Auch wenn der Platzhirsch im Deutschen Markt oft die meisten Keywordtreffer hat, haben die stetig wachsenden Alternativen auch so ihre Vorzüge. Wenn Du neben dem SEO Tool Vergleich noch weitere nützliche SEO Tipps bekommen willst, schalte jetzt die 277. Folge von #SEODRIVEN ein. Welches Tool nutzt Du zum Google Keyword Ranking Check? Jetzt Domain für den individuellen SEO Check einreichen: https://digitaleffects.de/seocheck/ Christian B. Schmidt optimiert seit 1998 Websites. In #SEODRIVEN gibt der Gründer der SEO Agentur Digitaleffects GmbH werktäglich SEO Tipps und erklärt die Erfolgsfaktoren der Suchmaschinenoptimierung anhand von Praxisbeispielen. Alle Folgen findest Du unter: https://www.youtube.com/seodriven https://www.facebook.com/pg/cbschmidt.de/videos/ https://soundcloud.com/cbschmidt Vollständiges Impressum: https://digitaleffects.de/impressum/ Datenschutzerklärung: https://digitaleffects.de/datenschutz/

Welcome to episode 012 of The Blogger Genius Podcast. My guest is David Christopher, Director of Marketing and Growth at Tailwind, and an SEO and digital marketing expert. David and I talk in depth about what bloggers need to know to win at SEO,  and how there is serious traffic to be had on Google, if you just understand certain SEO strategies. If there's one thing I hope you take away from this episode, it is that you don't need to be technical or geeky to do SEO well, and it doesn't even take a lot of time. In this episode, we discuss what exactly Google is looking for, and how easy it is to give Google exactly what it wants. This episode is filled with quick, actionable steps you can take today to get free traffic to your site. Resources: Tailwind BigWing Interactive SEMrush MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – What Bloggers Need to Know to WIN at SEO Intro: [00:00:02] Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:10] Hello, everybody. Welcome to the show. Today, my guest is David Christopher. David is the co-founder of Big Wing Interactive, which is a digital marketing agency. It is on the most recommended list of SEO companies and currently, he's the Director of Marketing and Growth at Tailwind. What does Tailwind do for Pinterest and Instagram? Jillian: [00:00:32] For those of you who don't know, Tailwind is a... well, actually, here, David, why don't you share what Tailwind is because we use it, and we would be nowhere without it? So welcome. David: [00:00:44] Hi. Yes, so Tailwiind is a Pinterest and Instagram scheduling and analytics platform. Our mission is to make world class marketing easy for everyone. Jillian: [00:00:55] So we use Tailwind everyday to schedule all of our pins, to watch our growth, to be strategic, and we've been using Tailwind for years now. Jillian: [00:01:08] Anyway, David, we met about a week ago at Social Media Marketing World, and it's a very big conference in San Diego. David, you were my first friend. I was there. I was overwhelmed, and I met you and you were like this breath of fresh air. David: [00:01:28] So I'm a one-in-4000 kind of guy. Jillian: [00:01:32] Yes, you are. So the reason why I invited you on the show today is to talk about SEO, which means search engine optimization. Which is how you put content out, Google finds that content, and then Google serves it up to people who are searching. Jillian: [00:01:53] For bloggers, I would say, SEO, it just seems so abstract and difficult. Google seems like this black box. I want us to really dig in on how as a blogger, who might not be very technical, how you as a blogger should start to think about SEO. David: [00:02:17] Yes, I think that's a great topic, Jillian. I'm excited to talk about it. A lot of what I've been doing over the last many years is trying to make that specific topic more and more simple, both for myself so that I can do better at it, and for other people whom I work with. David: [00:02:36] Having to run an SEO team and a team of content marketers and tried to sort of bridge that gap. I've put a lot of energy and thought into this, so I'm excited to kind of boil it down. Jillian: [00:02:49] Great. Somehow, SEO does not seem anywhere near as sexy as posting on Instagram. David: [00:02:55] No, it's not. It doesn't, does it? Jillian: [00:02:59] And I know a lot of bloggers who therefore go, "I'm not going to dig in there. I'm just going to work on my Instagram." If you understand SEO, you can get a ton of traffic from Google for free! David: [00:03:05] Yeah. And unfortunately, the truth is that there is a ton of traffic to be gotten from Google. There's a ton of traffic, and it's extremely motivated traffic as well, because this is traffic that has a specific question, but it's turned to Google to get the answer to that question. David: [00:03:36] Google has crawled the web and it says, "Well, here are the 10 best answers to your question that exist on the web." And of course, if you're the first best answer to that question on the whole world wide web, then tons of traffic is going to come your way. David: [00:03:55] That traffic has already basically been validated that your article is awesome. So it's really a fantastic source of traffic. Those who are using it for traffic and getting traffic from it know that. What I'd like to kind of talk about is where does that start. David: [00:04:16] How do you find your way into SEO into Google traffic? The way that I find my way in is... I think of Google, I think of those people who are approaching Google. What are they asking, the questions that they're asking that I can answer. It's as simple as that, really. For SEO, ask yourself what are people searching for on Google? David: [00:04:39] And there are a few different ways to kind of come across an answer to that question. The first is by instinct. If you don't even want to touch a tool, you can do good SEO without doing any research or anything like that, just through really thinking about the kinds of questions that you hear people ask in your space. David: [00:05:06] It can really be as simple as that. Lately, I've been hearing a lot of people ask, for example, how much traffic Pinterest can send me because in Facebook, traffic is going down because they are limiting the reach of businesses. David: [00:05:23] So people are turning to other networks. Pinterest is one of the networks that is known for sending traffic. I know that people are asking the question, "Do I really need to do keyword research to validate that?" Not necessarily. I can just say, "I believe that that's what people are searching for." David: [00:05:45] The next question is, "How are they searching for it? What words are they using?" And the answer to that is, "What was it that they used when they asked you about that question? When you've heard that question posed, how do real people talk about this?" Jillian: [00:06:00] Okay, so let's say I am a food blogger. Let's say I am a niched food blogger. Let's say I am a vegan food blogger. So what I do is I sit in my kitchen, and I come up with cool vegan recipes. David: [00:06:17] Yes, so you're sitting in your kitchen, you're coming up with cool vegan recipes, you're thinking specifically about vegan food, and you're thinking about the kinds of things that people would be interested in. David: [00:06:32] It might be vegan chocolate desserts. It might be vegan bread and vegan this and that. All the different kinds of things that you know are popular and the words that people use for them. David: [00:06:48] When you're thinking about your vegan chocolate cake, you've been calling it a vegan Chocy Puff Puff. Kids love that, right? Jillian: [00:06:59] Is that a British thing? David: [00:07:01] It's not. I just made that up but it sounds frou frou. Jillian: [00:07:05] It sounds fun. David: [00:07:07] Yes. So the Chocy Puff Puff, the vegan Chocy Puff Puff, when it comes time to write your recipe up and name it, you're not necessarily going to want to call it the vegan Chocy Puff Puff everywhere because people won't be searching for that. David: [00:07:27] Because you made that up until such times as this thing really takes off, and everybody is talking about the vegan Chocy Puff Puff. For SEO, use keywords in the name, title, and throughout your post David: [00:07:36] When it comes to search, SEO, for Pinterest too because Pinterest is a search engine in many ways, you're going to want to use the words that people use. You look at your vegan Chocy Puff Puff, and you think, "How would somebody describe this?" If the answer is, "It's a vegan chocolate cake", then you have to use those words for both the naming, the title of your recipe and throughout your recipe. David: [00:08:10] One way in it is, "I want to make my vegan Chocy Puff Puff. I want to put that out there." That's one way, but the other way in is, "What are people really looking for right now? What are they really interested in?" What is keyword research for SEO? David: [00:08:29] That way, you start with what's called keyword research. I already talked to you about instinct but there are other very simple ways to give you a little bit more of a leg up. Jillian: [00:08:40] Could you just very briefly describe what a keyword is? David: [00:08:46] Okay. Yes, thank you, Jillian. Keep bringing me back to this. I like that. Okay, so a keyword is simply a word that you have identified as being key to some kind of search intent. David: [00:09:04] So somebody is searching for a thing. Let's say that your title for your recipe now is vegan chocolate cake. Well, I forgot what it was - chocy puff puff, delicious Chocy Puff Puff. Now, your keywords here are vegan chocolate cake because those are the ones that people are going to search when they're looking for vegan chocolate cakes. David: [00:09:34] Your Chocy Puff Puff, that's more of sort of a branded term. Those aren't really keywords because nobody else will ever use them. Jillian: [00:09:45] Got it. David: [00:09:45] So keywords really are words that have search intent behind them. Jillian: [00:09:53] Got it. Start keyword research with Google Auto-Suggest David: [00:09:54] So we've figured out some topics based on instinct, what we think people looking for. Another great way in to finding new ideas for keywords in different plays on things is with a tool called Google Auto-Suggest. David: [00:10:13] All that is is you load up google.com, and you start typing the words that you think people are interested in. If I was to load up google.com and start typing, if I was to start, let's try it. I'm going to load up google.com right now. I'm going to start typing vegan. David: [00:10:42] What it's showing me is a bunch of searches that people have done. It actually orders them based on how popular those searches are. So the first thing it's showing me is vegan recipes. David: [00:10:53] It says vegan diet, vegan cheese, vegan pancakes, vegan food near me, vegan breakfast, etc. This is rudimentary keyword research. It couldn't be easier. All I did was started typing a word and Google's telling me, "Here are other things that people commonly search when they search for this." Jillian: [00:11:14] So just based on that, this is the way that I think about it, I would immediately get in my kitchen and start making vegan pancakes. Do you think that's a good idea, or do you feel like vegan pancakes, because it is one of the first options or suggestions, that it is such a crowded space, that I shouldn't even try to make vegan pancakes and try to rank for that in Google? David: [00:11:42] Yes. So a part of this will depend on how strong you think you are as a content creator, and how strong you think your website is compared to other people's in this space. David: [00:11:55] Now, I wouldn't worry too much about that second one, how strong you think your website is. Because ultimately, if you can do the first one right, be the best content creator out there, then Google will, in time, respect your website and send you traffic. David: [00:12:14] The answer to that for me is you Google the thing that you're thinking about creating. Now, we've decided "Alright, we were going to do a chocolate recipe but vegan pancakes sounds really interesting. It's saying that there's tons of traffic for this so we're going to Google vegan pancakes." David: [00:12:40] We're going to look at the results. What we see is a five minute vegan pancake recipe, All Recipes vegan pancake recipe, light and fluffy vegan pancakes, how to make easy vegan pancakes without eggs and milk, and whole grain vegan pancakes. Those are the top five results. How much traffic do the top results on Google get? David: [00:13:08] That's what I would tell you to do. Look at the top five results because most of the traffic will go there. In fact, around about 20 percent of the traffic for that keyword search will go to the first results. David: [00:13:24] Each one down will get about half as much traffic as you go down that page. Those top five are where you really have to be if you want to get a good amount of traffic. I described each of those titles for each of the pieces, and did you notice how each one was slightly different? They each had something going for it, didn't it? Jillian: [00:13:43] Yes. David: [00:13:43] One was a five-minute, sounds nice and easy. One was light and fluffy. One was how to make easy ones without eggs and milk, specific about not being with eggs and milk. The other one was whole grain. Ask yourself how your content is different to stand out in Google David: [00:13:56] They've all got something going on. The question that you would then have for yourself is - It's like any marketing question really - "How am I different? How's my content different? How's it going to stand out here? David: [00:14:10] Can I make something that really does stand out that nobody else has done here, but I know that people who are looking for vegan pancakes are really going to love. Jillian: [00:14:19] So would you say that words like easy, five-minute, those kinds of things, are part of your keywords like when you're coming up with what your vegan pancake recipe will be, that you should really be thinking about, that even the word easy can be beneficial? David: [00:14:42] Yeah. So I would differentiate them from keywords because they likely won't have a ton of search intent. People might be searching for easy vegan pancake recipes, and if you believe that to be the case, then easy is then one of your keywords. David: [00:15:01] You are deliberately going to try and rank for easy vegan pancake recipes. If that's not the case, and really just going for a vegan pancake recipes, then the easy part or the whole grain part is more about positioning. David: [00:15:19] It's more about saying, "This is what I think people will be excited to click on when they see this list of recipes." We often see that with things like the ultimate guide to -. Jillian: [00:15:29] Yes, best, top, those kinds of things, I never know whether I should be using those words in my titles. David: [00:15:38] Well the answer to that is - I'm going to now explain how Google decides where to rank your piece of content. Okay, so let's say we've actually finished our recipe. David: [00:15:56] We've typed it up on the blog. We've done the very basics of SEO which I can't like neglect. I'm going to say them now and they are use the keywords in the title of the post. That's essential. If you don't do that, you won't rank. David: [00:16:14] It's as simple as that. The second one is you use your keywords throughout your post. Simple as that. Jillian: [00:16:23] Now, here's one question which is, it used to be that you would want to repeat the exact keywords like five times in the post and then I've read that Google's smarter than that and then ultimately you can mix it up a little bit. Jillian: [00:16:37] Let's say it's easy vegan pancakes that you might say these vegan pancakes are the easiest. You don't have to say easy vegan pancakes five times in your post. David: [00:16:51] Yeah. I would say that yes, the truth now is that Google's very smart at telling what your post is about. The most important thing that you can do is to actually write a post that is about that thing. David: [00:17:09] If your post really is a recipe for easy vegan pancakes, then it will be very difficult for you to write that recipe for easy vegan pancakes without the word easy, vegan and pancakes. David: [00:17:23] You don't have to worry too much about using your keywords. When you've finished your post, you might just want to check over it and make sure that you are using those words. It should be very organic, and the biggest thing that Google's looking for is that yes, the words are there but that's ultimately not what's most important. David: [00:17:46] What's going to be much more important is how people respond to your post. I'm going to get into that in a minute. You use those keywords, and I just boil it down to call a spade a spade. It's as simple as that. David: [00:18:03] Just write your post. It's about what it's about. Just write it. And when you're finished, just look over it and just say "Is it clear that this is what this is about, and we're using the words? I am? Okay, that's good enough." David: [00:00:00] Don't worry about any formulas for how many times you should use this word and that word and getting the exact phrase match and things like that. Don't worry too much about that. That's not what's going to really determine whether or not your recipe ultimately or your piece of content is in ranks. What is going to decide how your post ranks in Google is how people respond to it David: [00:18:38] What's going to decide it ultimately is how people respond to it. This is how Google has really changed in the last few years. Now, what they'll do when you launch a piece of content is they will shuffle it around in the rankings. They'll sort of show it briefly on the first page, and they'll see how people respond to it when they click through it. David: [00:19:03] And here's what they're looking for. The two basic things that they're looking for is the click through rate. When your post is in a search result, do people click on it? Do they think it's a good answer, that it sounds like a good answer which is a big part of why we spend that time thinking about what's the best position for our piece of content in amongst these other pieces of content that we know already do well? David: [00:19:37] Now if you don't have that, if yours is the fifth easy vegan pancake recipe in the list of easy vegan pancake recipes, then you are not going to have anything compelling enough to kind of shoot you up the list. You just can be another one of all of those. But now, let's think about that same list of five easy vegan recipes. What if one of them was a one minute vegan recipe? That's different. That's really easy. David: [00:20:08] What if one of them was a waffle pancake? It's an easy waffle pancake recipe. How are you differentiating? How are you going to be the one that they click on? Because what Google does is it knows the average click through rate of all the different positions. Let's say it's put you on position 2 but it's observing that you're getting more clicks than the guy who's in position 1. Well, you need to be in position 1, and so it moves you to position 1. Jillian: [00:20:44] Wow. So it is constantly testing out your content. David: [00:20:51] That's right. It's constantly shuffling its search results to see if there's a better result, basically, all of them in the order of how well people respond. The second part of this that I definitely want to talk about as it relates to exactly what I'm kind of talking about right now, is how people interact with your content, right? David: [00:21:12] So one of them is click through rate. That's whether they click on your content when they see it in a search result. The other one is dwell time. Google knows when somebody click through to your content. They know when they click back out to the search result. They obviously own their own property so they can see it. David: [00:21:35] If someone comes over to your recipe, comes back, goes and looks at a different recipe and stays there longer, that's a good sign that that other recipe actually was the better answer for them. The sort of flipside to that is if they could go over to your piece of content and they spend a long time there before either coming back or coming back and doing a different search, then that suggests that your content was really good. Google knows is how long people spend on your content David: [00:22:05] The other thing that Google knows is how long people spend on your content. Do they take a long time reading it? That's also a big one. And if they do it, if people spend twice as long reading your content as the other results on the page, then Google will favor with your content, and you'll find it raised or rising up in the rankings. David: [00:22:30] Now, one thing that we do to help with that is videos. If you have videos on the page, it tends to increase the amount of time people spend on your content but also just creating really definitive answers, really great pieces of content and also pieces of content that have related pieces of content that you can go on and keep kind of exploring out on your website or elsewhere. Jillian: [00:22:57] And I was just reading an article about this. I forgot the term but it's this idea that if you are answering the vegan pancake question and you have this great vegan pancake recipe but then you had done a vegan crepe recipe, that within your vegan pancake recipe, maybe at the bottom, you say, "Hey, if you did this easy vegan pancake recipe, check out my vegan crepe recipe." Jillian: [00:23:26] And the idea is to continue to answer the question or to continue to peek the interest of the reader with more relevant content. David: [00:23:35] Yeah. I think it's an excellent idea both in terms of recycling traffic that you already have. So you've gotten traffic and now, you're going to get additional page views from that traffic and build additional loyalty from that person. David: [00:23:48] Perhaps they'll pin that and that other recipe as well, but also in terms of that's a person who's not going back to Google. They're staying on your website so it's a sign to Google that this is a good website, that people like it there. Jillian: [00:24:02] Isn't the word authority, that Google sees you're having authority in that area? David: [00:24:13] Originally, there is this stool you might think of. Originally, it had one leg. It wasn't very stable. That leg was relevance . Google would look at your website, and it would say, "What does this website tell us it is?" and we'll rank it accordingly. What does "authority" mean with Google SEO? David: [00:24:32] Obviously, that's open to spam. Anybody can say anything is anything, and it's not really that. So they made another leg, and it's authority. Authority is: "What do other websites say about my website? Who is linking to me, and what do they know?" David: [00:24:49] If I'm a vegan blogger or a dozen other vegan bloggers linked to my recipes, then that tells Google that I'm respected within the world of vegan bloggers. That's important still today, the authority of your website, and you'll discover that Google respects you for certain topics. David: [00:25:08] If you are a vegan food blogger and then you try to write about a lesson plan for a mathematics course, you'll find that you'll struggle a lot more to rank for that because Google looks at your website and says "What do you know about mathematics?" It doesn't respect you yet for that until you've got authority there. David: [00:25:34] So authority is an important part of it as well. The challenge with authority is that it's very difficult to sort of fake or get a leg up beyond because it's based on links, and links are difficult to get. David: [00:25:56] Often, the best way ultimately to get links is to be notable and to do great work because once you've got that vegan pancake recipe up the top five vegan pancake recipes on Google, you are going to be getting thousands of people looking at it. David: [00:26:16] They're going to be searching. They're going to be sharing it on social. They may be linking to it from their own blogs when they start to write about other recipes. What we find over time is that the stuff that ranks, attracts links and it's a self-fulfilling prophecy. And so a rising tide lifts all boats, and your blogs suddenly becomes respectable by Google, and you find everything starts ranking. Should you work with other bloggers on SEO sharing links? Jillian: [00:26:43] Now, here is a question. I talked to a lot of bloggers, and one strategy bloggers are using is coming together, working within their niche, befriending their competitors, that kind of thing, and then doing this thing where they are sharing links. Jillian: [00:27:03] So let's say you and I are both vegan recipe developers, bloggers, and I have a pancake recipe. You've got the chocolate cake recipe. Let's say somehow, I say, "Well, you can turn my pancakes into chocolate pancakes. In fact, you may even want to check out this chocolate vegan recipe on this other site, on your side. I put a link to it and then you put a link to my site on your blog." Jillian: [00:27:33] Do you think that is a good strategy, especially if I know that your link is high quality? I like your recipes. You like my recipes. Should we start working together? David: [00:27:42] Yes. That's sort of the very best way to go about it. That's very organic. That's two people who know each other, who respect each other's content, sharing their audience with each other. That's exactly what Google is looking for when it looks for authority. It wants to know that you have relationships with other bloggers and that you respect this specific recipe of theirs enough to send your readers over there. So that is absolutely a great way to build authority. Jillian: [00:28:17] So as a blogger, you can be very intentional if you have a group of friends who are doing what you're doing, that you guys can work together to help each other with search. David: [00:28:28] Yeah. You can absolutely. You can even get to the level of sophistication where you're aware of all the things you would like to rank for. You're aware of where you rank for all various different things. You are reaching out to your friends to say, "Hey, I have this great vegan pancake recipe. It's stuck at number 11 at the moment. I just need a couple of links. And I think it'll be in the top five. And from there, it's the best. It will rise up like a good cake." David: [00:29:11] You can even get that deliberate where you're cherry picking the things that you want people to link to and then can using those relationships in that way. Jillian: [00:29:22] Let's say we have a post that I think is terrific. On our site, for example, we have a unicorn Easter bunny printables. They're super cute, original and I want a rank for them. So I would go into Google, and I would search for Easter Bunny unicorn printable, see where I organically am coming up. It's just like search for it and see if I am on the third page or the first page. David: [00:29:55] The thing is I would go incognito before you search for it. Google is aware of your search history. I know, Jillian, that you really like the Catch My Party website. So it's going to say, "Oh, well. Catch My Party has a piece about this, so Jillian is going to like so I'll show her that one first." Jillian: [00:30:14] That's good. David: [00:30:15] So you want to go incognito to get a more realistic view of what other people will see. Jillian: [00:30:21] Okay, so let's just go back for a second. An incognito window is a window that has no cookies, no history. Google does not know who I am. If you don't know how to open an incognito window Google it with your browser. I use Chrome so I know how to open an incognito window in Chrome. If you use Safari, just Google it. It's very easy to figure out. David: [00:30:50] That's right. Yes. Yeah, exactly. But you're right. Search for the thing that you're interested in ranking for. Look at where you currently rank, and look at the competition. David: [00:31:03] Ideally, you've done all that before you even wrote the piece of content because you were aware that there's a bunch of pieces of content out there that are about one aspect of this, but they all neglect this important aspect that you could put in your post and therefore, make it more appealing in those search results. Jillian: [00:31:25] So we've got the Easter Bunny but then we add the unicorn to it. And all of a sudden, wow, okay. David: [00:31:33] There's the little element of magic. Jillian: [00:31:35] Yes. Okay. So then I see this post and let's say after we get off the call, I'm going to go look but it's on page three. I would like to get it up to page one. So then I would reach out to some of my friends and say, "Hey, I've got this post. Do you think you could add a link to your blog somewhere, and I will then add a link to whatever you want on my blog. I'll find a relevant piece of content, and I will then attach, add it organically within the post someplace else on my blog." David: [00:32:11] Yeah. A challenge there that you'll come across is where will they link to this from that will make sense for people. If you want to try to broker that kind of relationship, it often pays to have figured that out for them. David: [00:32:29] I noticed that you wrote about a unicorn party recently, and I have this cool thing about Easter and unicorns. And so I think this will be a great piece of content for you to link to whereas if you approach your chartered accountant blogger who has a finance blog, there are going to be like, "I mean that sounds great but I really don't understand how I can make that happen for you." The value of guest posting on other people's blogs David: [00:33:01] The ultimate answer to how to make that happen for yourself is guest blogging which a lot of people use. Essentially, you say, "I'd like to come onto your blog to write a post for your blog." And this kind of usually an understanding there that in that post, there will be a couple of links to your content. It will be a post that will in some ways explain to their audience who you are and what you do. David: [00:33:31] So if you were to approach your finance blogger friend with a post about how to throw cheap parties that won't break the bank of any family, that might make sense to them. In that post, you can mention your really affordable Easter party since that's coming up, and you can mention maybe a couple of other things that need a little bit of little love. Jillian: [00:34:04] As a strategy though, is it more powerful for those links to show up and say up another party blogger's blog or my accountant's blog? Does that matter? David: [00:34:14] Party blogger's blog if possible. The reason behind that being that Google is aware of what your friend's blog is about. It will send more authority to you for party related topics if it's a link from a party related website. However, all links are good. David: [00:34:41] Another thing you should know about them is that there are diminishing returns for links from the same domain. So what does that mean? What that means is if you had the option of getting 100 links from one domain from one of your friend's blogs or 100 links from ten different friend's blogs, you should definitely go for the ten different friends because each time Google says, "Well, clearly, I already know that this website likes you. I care less about this second and third and fourth and fifth link than I did about the previous one." Jillian: [00:35:18] Right. Now, here's a question: Does it help? Let's say I link to your blog. Does that help me at all? Let's say I happen to link to your blog, and it's not quid pro quo. Does that at all affect me or am I only sharing the love with you? David: [00:35:37] Yeah, you're sharing your traffic as well and you should be aware of that. A certain number of people will click through that link and may never come back. David: [00:35:47] But other than that, it doesn't affect you to the detriment at all unless of course, you're helping your competitors to outrank you for things that you're trying to rank for. For example, a very bad strategy is to Google the thing you want to rank, read the top 5 articles and be like, "Well, these are all brilliant. I'm going to link to all of them and then send lots of authority to all the things you're trying to beat." David: [00:36:16] That's probably not a smart way to go about it, but in general, there's no real downside to linking to somebody else. I want to just mention one more way to kind of grow authority that it's in many ways the most powerful and the best. David: [00:36:34] That is to create unique pieces of content that are uniquely useful to people so much so that they can't help but reference them. So for example, we created a piece of content. We noticed that there was a really good answer out there for how often to post to Instagram, so I used our member data to answer that question. David: [00:37:01] We discovered that you get more likes, you get more followers, etc., if the more often you post. You need to post at least once a day to Instagram to really grow effectively. We had all this great data. It's a great post and so it started to rank well. David: [00:37:23] Then because everybody would google that, looking for statistics about it, looking for hard evidence and there wasn't really hardly any, and ours was the best piece for that, we started to get a lot of links. For that one piece of content on the Tailwind blog, I've never reached out to anybody to get them to link to it but we have links from Buffer and from entrepreneur.com, HootSuite, Ink.com. David: [00:37:46] We have all these great links just because it's the right piece of content that lots of people need to reference for other pieces of content they're writing. Jillian: [00:38:01] So if you can answer a question that nobody else can answer or nobody's thinking to answer, that is a sweet spot to be. David: [00:38:10] Yeah, or just answer it in a better way. That doesn't necessarily have to be a question that requires data. It can be all sorts of different things. But yes, that is a very solid way to build authority. Can Yoast help your SEO? Jillian: [00:38:25] I love that. So can we talk about tools? Can we just circle back to Yoast for example which is something that many bloggers use. It's Y-O-A-S-T. David: [00:38:36] Right. Yes. So WordPress is built today in such a way that your website will be search friendly. In the old days, this was not necessarily true. The title of your blog post would be your URL and your H1 and you're all of this technical stuff. David: [00:39:02] But today, it more or less is a should, and Yoast will kind of give you a little bit more control and a little bit more assurance that that is taken care of for you on your WordPress blog. David: [00:39:15] We use it, and it gives you a little bit more flexibility as well. There are some different things you can do but it's not the answer to how you do great SEO. David: [00:39:26] The answer to how you do great SEO and rank well is that you're writing about the things people are interested in or yours is the best piece of content out there so Google can't help but rank you at the top because it wants to send people to the best. Those are the two main things. Jillian: [00:39:44] So Yoast is like guard rails but the real thinking is before you even write the post. David: [00:39:54] Yeah. Yeah. Jillian: [00:39:56] Yoast will keep you within the parameters of like, "Yes, all the keywords are there." But it's really you being that person stepping back and saying, "What are people searching for? What kind of content should I be creating?" Jillian: [00:40:12] And this is, I think, a really good thing to highlight which is if you are a vegan food blogger, yes, you should be blogging about those things that are really interesting to you. You love chia seeds and so you're going to blog about that but also to step back and go, "Okay but I have a community of people. What are they interested in?" It's a combination between what I'm interested in and what they're interested in. David: [00:40:44] Exactly. Yes. Jillian: [00:40:45] Because otherwise you're just blogging in a vacuum. David: [00:40:49] Yeah. That's exactly right. Yeah, and ultimately, kind of where we are now is that SEO is informing our strategy in a big way. Jillian: [00:41:04] What do you mean by that? David: [00:41:05] What I mean by that is that we have a very good understanding of all of the things that people are looking for in our space. We often write to fit those needs. We also sometimes write because we think people should know about this or this new thing happened. It's not all about the search traffic but the search traffic tells you what people are interested in. I mean, you would be crazy not to pay attention to that. Tools to help with SEO Jillian: [00:41:41] What tools? I know that there are some expensive tools. One is SEMRush which has been recommended to me by you and others but that is a really expensive tool. I think it's like $99 a month. But are there cheaper ways to 80-20 this, to get at the stuff that's really going to help you? David: [00:42:04] Yeah. So I mentioned Google auto-suggest and of course, Pinterest also has an auto-suggest tool where you start typing keywords in, and it will suggest other keywords they're related. So those two are very simple and very free. Google Keyword Planner is another tool which is essentially free although you need to have an active campaign, an active Google Adwords campaign, which basically means creating one and pausing it. David: [00:42:34] You're actually using Keyword Planner Tool. It used to be free. That's not great but there it is. It's a bit of a bare back tool but essentially, what you do is you type in a keyword and Google will say, "Here are a bunch of keywords that we think are similar to this keyword and how much traffic they get every month." David: [00:42:59] So it's best in my opinion for what your idea is but you're not quite sure which way to go with it. So I know that this is a vegan pancake recipe. But should I go for vegan waffles recipe or vegan pancake recipe because I think both are good and really this could be either? Which has more traffic? Google Keyword planner will tell you, "Well, the pancake recipe one has a thousand searches a month and the waffles have 50 searches a month." So you should do the pancakes. Jillian: [00:43:42] Got it. Even though that will be probably more competitive. David: [00:43:46] Yes that's right. That's a decision for you to make. You could maybe look at the waffles, and nobody's written about that. You're sure you could be number one. Get a little bit of traffic. That's kind of a choice for you. Jillian: [00:44:02] Oh, wow. Well, I love that you've been able to get in the mind of Google, because again, I think that SEO, as a blogger, can feel scary. Here's a question which you hear about: The algorithms are changing. Has it stayed consistent in terms of how to think about creating content or is it ever-changing kind of like a Facebook algorithm or those kinds of things? Given that you've had experience for a while now in SEO, what would you say? David: [00:44:38] Yeah. So after 10 years of this, there was a time when things were very different. I mentioned that stool. I was building that stool. We got two legs. In the third leg is what I was telling you about how people engage with your content, the click-through rate and the dwell time. David: [00:44:58] That's a new leg to this tool that happened probably four years ago now. But since then, it hasn't really fundamentally changed. Now, it's dual. It's there. It's sturdy. They don't really need to change it. Today, because they dialed right in on, they managed to dial right in on, what's the best piece of content or what piece of content are people responding to best? That's pretty robust. David: [00:45:34] They don't really need to change that. That makes it really simple. I actually think that it's a wonderful time to do SEO. Not if you're a technical kind of nerdy, trying to hack the system kind of guy, but if you're, "I want to create something really valuable for people, and I want to do great content." David: [00:45:54] It's a great time because you know that if you can create something really unique and wonderful that people are going to respond to, that if you can get it on that first page, Google will take care of the rest and kind of figure it out and push it up for you. How quickly does your content start to rank in Google? Jillian: [00:46:13] Oh, sorry. I have one last question which is how quickly do things change? I post my vegan pancake recipe. How quickly would it start to rank? Let's say I ultimately get it into that number one spot. How long will it stay there? David: [00:46:35] Great question. Yeah. So how quickly Google becomes aware of your piece of content? It kind of depends on how high profile it is. So if you have a high profile website, Google may come and look at it every day. David: [00:46:58] Most blogs, probably every three days. So let's say you post something, and you don't do anything specific to alert Google to that. Within three days, there's a good chance that your piece of content will be in Google's index. And then how long will it stay ranking highly if you manage to get a ranking highly? David: [00:47:21] Well, it's Darwinian. It depends on how evergreen, how relevant it stays. It depends on whether other things come out there are better than it. If these things happen, then you'll find your content slipping down the search rankings. The opposite to that, generally what I find to be the case, is when you're investing in your content in a meaningful and consistent way. David: [00:48:00] What happens is that a rising tide lifts all boats where now, you've got hundreds of pieces of content that are ranking in search engines across the board. Each of them is occasionally getting a new link which means a new link to your blog. Google is saying "Oh, this website's kind of more important than it was before." David: [00:48:25] All of your content is sort of rising up the rankings. That's sort of the ideal situation but once something is ranking well, assuming that nothing else jumps in that is far better than it, it can rank for years. That's really the long term power of Google. It's the accumulated traffic that you get by adding another piece of content that every month is going to send a thousand people to you and another piece and another piece. Pretty soon, you're looking at tens, hundreds of thousands of people every month coming to old pieces of content through Google. Jillian: [00:49:03] I keep saying this is the last question but this is mine. We have been at this for a long time. We have a lot of old content. Should we be going back? Let's say it's almost Easter, should we be going back to our old Easter posts and refreshing them, reposting them or doing something to them to hopefully get them to rank higher? Maybe, it's like a lost piece of content somewhere. What is your thought about that? Jillian: [00:49:35] Yeah, it's possible. It's all something that I've done a lot of. I'm just personally more orientated towards creating something new especially in a situation like yours where you have a big back catalogue. I think it depends on how much low hanging fruit there is. David: [00:49:56] If you think you have a big back catalogue of stuff that is not using keywords for example, then there's probably a huge benefit to go back in and kind of sort of work on them. But if for a long time, you've been aware of SEO and you've been using keywords to the best of your ability, then going back to visiting those posts probably isn't going to have a lot of advantage to it. What is Google Webmaster Tools? David: [00:50:23] One thing that you could do is Google has a tool called Google Webmaster Tools which you can set up. You can google how to set that up. It has a dashboard that tells you all of the things that you rank for in Google, where you rank for them and how many clicks you've gotten from them. It's very useful. David: [00:50:46] One thing you could do with that is you can use that to say, "Okay, export of all of that. In a spreadsheet, I'm going to see everything that I rank on the second page for. Those might be low hanging fruit for getting links to them or maybe tightening up the SEO. David: [00:51:06] Maybe you really didn't use, maybe use one of the keywords but not the other one and really, if you've used both, you think maybe you could jump onto that first page break. So identifying the low hanging fruit is really the key if you're going to start looking at your back catalog. You could drown in all that content. It could take forever. Jillian: [00:51:26] Right. And if you're in page 50 of something, to get it to page 49 is not going to help you that much whereas if you could get your content from page two or page three up to page one, the benefits are exponential. David: [00:51:41] Yes. Thank you for spelling that out. That's exactly right, Jillian. Jillian: [00:51:44] Okay. Well, that is super helpful. David, I have to say, this has been so enlightening. I have learned so much. I thought I knew a lot but just you spelling it out in such an easy to understand way. I have so many ideas right now in my head. David: [00:52:03] Oh, good. Wonderful. I couldn't have gone better then. Jillian: [00:52:07] I hope to have you back on the podcast so that we can do a part two and even dig a little deeper. David: [00:52:13] I don't really know anything else, unfortunately. I'll have to learn something. Jillian: [00:52:16] All right. Thank you for being on this show. David: [00:52:24] Alright. Thank you, Jillian. I look forward to a follow up. Jillian: [00:52:28] If you're seriously trying to grow your followers on Instagram, Facebook, Instagram, Pinterest and also grow your email list, definitely check out MiloTree. It's a pop-up you embed on your blog. It pops up and asks your visitors to follow you on social media or subscribe to your list, and it really works. Jillian: [00:52:50] It's easy to install. We offer a WordPress plugin or just add a symbol and a code. It's Google-friendly on mobile so you don't have to worry about showing pop-ups on mobile. It is lightning fast and will not slow your site down and if you act now, you can try it out for 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!

Instagram is an excellent marketing platform for authors to gain a following and promote their content. It gives you access to billions of users—increasing the reach of what you have to offer. However, being haphazard in your approach to this platform can work against you. Employing sound strategies and being highly committed is fundamental for the success of your Instagram marketing campaign. In today’s episode, you’ll hear why Instagram is worth your efforts, practical tips and tricks that will effectively draw an audience to you, and why it takes a commitment of at least a year to see the fruits of your labor. Today’s topic: how authors can use Instagram as a marketing platform Instagram is a watered-down visual version of Facebook Reasons to use Instagram as a marketing platform: Billions of users When used correctly, it is an highly effective marketing platform for authors  Tips and tricks for authors to efficiently leverage Instagram as a marketing platform: Discipline yourself to post content every single day Know your audience intimately to come up with targeted, relevant content that will gain you maximum clicks and followers Spending 40 minutes to an hour each day is necessary to effectively engage your target audience  Can Instagram be used as a marketing tool for any written content? No, you need to strategize the type of content you post on Instagram For instance, posting content on personal development might work really well You can post photos with quotes If you are doing fiction, Instagram may not be the right fit If your content can be married with visually stunning, high quality photos and videos, then Instagram will work for you as a marketing tool Using social media as a marketing platform is a big commitment and often requires a dedicated team Strategizing to build an Instagram following Extensive research and pre-planning are non-negotiables “Shoutout” to influencers in your space, and use their social presence to grow your following Asking your audience is the best way to zero-in on relevant topics You are not venturing into the unknown. Most of the topics are out there—you just need to discover them If you are short on funds, then Instagram is a great marketing tool. If you lack commitment, then you are better off paying for advertising Change the username in your profile to reflect what the audience is actually getting Search engine tools like Google Keyword planner will help you zero-in on the right keywords Remember that people are unlikely to check out some random social profile The only way to drive people to your profile is by offering a solution. And, your username should reflect that solution Tips to set-up the “About” section Consider adding emojis in the “About” section Post a link with a brief but catchy description that informs people about your content Adding an image and posting your bio is another way people can find you Check out Gary Vaynerchuk’s Instagram profile Gary has built up a huge Instagram following by his active efforts over a long period of time He posts shorts clips on Instagram of people asking him questions Authors can learn from Gary and build a following through posting everyday content Doing thematic posts around food and drinks is always a great idea Wrap up: Put out 3-4 posts every day There is NO alternative to quality content Keep on changing and mixing up your hashtags Actively engage with people to build a following Reach out to an Instagram influencer Commit to it for a year—do NOT give up 3 Key Points:    You need to put out 3-4 posts every day for at least a year, before you start seeing results on Instagram.      Reach out to influencers within your space and leverage their social presence to build your own following    Your username and “about” section should be strategically designed to drive your audience to your profile.

When is ‘exact’ not exact? Well, that’s the question that Google has raised recently after announcing that it is changing the way that it handles ‘exact match’ keywords in Adwords. Sarah Barker, PPC Lead at Stickyeyes takes a closer look. https://www.stickyeyes.com/2017/04/07/ok-google-define-exact-match/

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP. Time Stamped Show Notes: 00:28 – Today's topic: 4 Steps to Getting Started with RSLA 00:36 – RLSA (Remarketing Lists for Search Ads) is a feature that lets you customize your search ad campaigns for people who have previously visited your website 00:50 – The idea is to target people who visited your site before and are searching for something similar in Google 01:24 – The 4 Main Steps to get started with RSLA: Pixeling your audience, create content, keyword research, and setting up in Google Adwords 01:36 – PIxeling is very easy – just add the pixel code to your account 01:46 – If your content is NOT relevant to buyers, you will get a ton of traffic without conversion 02:12 – KissMetrics is an example 03:00 – Being too broad in your content will get you irrelevant traffic 03:33 – Use a Google Keyword tool or SEMRush for your keyword research 04:03 – After you setup your keyword permutations, you can retarget people who already purchased with a separate brand campaign 05:13 – RLSA allows you to do more advanced marketing strategies 05:35 – That's it for today's episode! 3 Key Points: RLSA allows you to target past website visitors who are searching for similar things on Google. Avoid irrelevant traffic by making your content RELEVANT to your target audience. RLSA enables you to set-up advanced strategies for your remarketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #153, Eric and Neil discuss the 4 steps to get started with RSLA (Remarketing Lists for Search Ads). RLSA allow you to target your past website visitors to open up more possibilities for marketing and promotion. Listen to find out how you can set-up your RSLA to start benefitting from this feature ASAP. Time Stamped Show Notes: 00:28 – Today’s topic: 4 Steps to Getting Started with RSLA 00:36 – RLSA (Remarketing Lists for Search Ads) is a feature that lets you customize your search ad campaigns for people who have previously visited your website 00:50 – The idea is to target people who visited your site before and are searching for something similar in Google 01:24 – The 4 Main Steps to get started with RSLA: Pixeling your audience, create content, keyword research, and setting up in Google Adwords 01:36 – PIxeling is very easy – just add the pixel code to your account 01:46 – If your content is NOT relevant to buyers, you will get a ton of traffic without conversion 02:12 – KissMetrics is an example 03:00 – Being too broad in your content will get you irrelevant traffic 03:33 – Use a Google Keyword tool or SEMRush for your keyword research 04:03 – After you setup your keyword permutations, you can retarget people who already purchased with a separate brand campaign 05:13 – RLSA allows you to do more advanced marketing strategies 05:35 – That’s it for today’s episode! 3 Key Points: RLSA allows you to target past website visitors who are searching for similar things on Google. Avoid irrelevant traffic by making your content RELEVANT to your target audience. RLSA enables you to set-up advanced strategies for your remarketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Spreaker Live Show #59 for June 1st, 2016Our Topics This Week: How To: Selecting Show/Guest Topics and What to Look for in a Co-Host. We have another new "Spreaker How-To" segment with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show. Show Duration: 41 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker Blog Posts at http://Blog.Spreaker.com:- What’s going on with our iOS apps (Stats is now is the (REC) Studio App for iOS)- 3 Podcasts about Movies for the Weekend- Podcast Movement Speaker Interviews- Spreaker Spring Retreat 2016 (Play Retreat Recording)- Podcast Movement - July 6-8 in Chicago - http://PodcastMovement.com- Spreaker is sponsoring New Media Europe! London June 18-19th - http://NewMediaEurope.com Detailed Show Notes:Let’s Dive into “How To: Selecting Show/Guest Topics and What to Look for in a Co-Host” Selecting Show Discussion Topics as a Show Host:- Think about what is valuable or entertaining to your audience (based on your genre)- Research via Google (Keyword), Google Alerts sent via Email (Google.com/Alerts)- Pull from your personal experience, like I am here.- Evergreen vs. Current events based content?- Look at important keywords that your genre followers are searching for - select thoseSelecting Guest Discussion Topics:- Focus on 3-4 major discussion areas- Focus on guest background, experiences and do your research on your guest- Discover unique aspects and history around your guests. Listen to prior interviews- Write up interview outline with your ideas around specific directions/questions- It is ok to have a real conversation and not just asking questions, get personal- http://RadioGuestList.comWhat to Look for in a Co-Host on your Audio Show:- Speaking Quality and Energy - always best to have radio, podcasting experience- Listen to other interviews on TV, Radio and Podcasts they have done in the past- Do a skype call with your potential co-host, listen to how they sound, quality of microphone- Work to create a regular (day & time) recording schedule that you both can keep - http://Assistant.to- Build trust and friendship with them as you will be spending lots of time speaking- Create fun chemistry between each other… so important for your audienceSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Spreaker Live Show #59 for June 1st, 2016Our Topics This Week: How To: Selecting Show/Guest Topics and What to Look for in a Co-Host. We have another new "Spreaker How-To" segment with co-host Alex Exum @AlexExum and he is based in LA and hosts "The Exum Experience" and the "Spreaker Studio Review" show. Show Duration: 41 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExumSpreaker Blog Posts at http://Blog.Spreaker.com:- What’s going on with our iOS apps (Stats is now is the (REC) Studio App for iOS)- 3 Podcasts about Movies for the Weekend- Podcast Movement Speaker Interviews- Spreaker Spring Retreat 2016 (Play Retreat Recording)- Podcast Movement - July 6-8 in Chicago - http://PodcastMovement.com- Spreaker is sponsoring New Media Europe! London June 18-19th - http://NewMediaEurope.com Detailed Show Notes:Let’s Dive into “How To: Selecting Show/Guest Topics and What to Look for in a Co-Host” Selecting Show Discussion Topics as a Show Host:- Think about what is valuable or entertaining to your audience (based on your genre)- Research via Google (Keyword), Google Alerts sent via Email (Google.com/Alerts)- Pull from your personal experience, like I am here.- Evergreen vs. Current events based content?- Look at important keywords that your genre followers are searching for - select thoseSelecting Guest Discussion Topics:- Focus on 3-4 major discussion areas- Focus on guest background, experiences and do your research on your guest- Discover unique aspects and history around your guests. Listen to prior interviews- Write up interview outline with your ideas around specific directions/questions- It is ok to have a real conversation and not just asking questions, get personal- http://RadioGuestList.comWhat to Look for in a Co-Host on your Audio Show:- Speaking Quality and Energy - always best to have radio, podcasting experience- Listen to other interviews on TV, Radio and Podcasts they have done in the past- Do a skype call with your potential co-host, listen to how they sound, quality of microphone- Work to create a regular (day & time) recording schedule that you both can keep - http://Assistant.to- Build trust and friendship with them as you will be spending lots of time speaking- Create fun chemistry between each other… so important for your audienceSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com

Welcome back to this episode of The Amazing Seller, the very BEST place for you to learn how to sell products on Amazon. This episode is all about finding product ideas. That’s really the first and most important step to a successful private label selling business. You can’t even hope to make a living doing Amazon sales if you don’t have a product that people want to buy. So take this step seriously. Scott’s got some great tips for you about how to find product ideas that you KNOW will sell. Be sure to listen. This one’s full of great value.   First, think about serving a market.   You want more than one product that sells on Amazon. You want a brand, a business. If you’re going to build a line of products like every brand does, you need to think in terms of the overall market you’re going to serve. Are they hunters? Knitters? Chefs? Parents? Athletes? Drill down even further. Is there a subset group within that market? The more specific you can get the more clearly you’ll be able to discover specialty products that niche can use and will be willing to pay for. Think about the market and the wide variety of products they need and you’ll be on your way to finding a successful product you can private label on Amazon.   If you want to find great products to sell, start with a daily “touch list.”   You may have heard Scott talk about a “touch list” before, but it bears repeating because it’s so important. Everyday you touch thousands of things that you use to make your life work. Computers, clothes, toothbrushes, and more. Spend time over the next few days looking at everything you touch. Is there an item you use that’s kind of unique? Interesting? Popular? Is there a way you could come up with a product idea centered around a product like that? Take the time to make a touch list and you won’t be short of ideas for great products.   Your hobbies or passions may be the very best place for you to find a product idea.   Think about that one for a minute. If you’re already passionate about something you’ll know it better than most people. Start digging into those hobbies that you love so much to consider what items or products other people who like it would buy. Is there any way a product could be modified or tweaked to serve the market better? Is there something everyone wants but nobody can find? Do you see how this works? The more questions you ask about your hobbies the more you’re going to be able to find product ideas that can really work. Listen to this episode to get more great ideas from Scott about how to make your hobbies and passions into a business.   What have you purchased in the last 7 days?   Asking yourself this one question - and making a list - is going to open your mind to the possibilities of things that people buy regularly, over and over, for the daily business of life. Those are the kinds of things that will help you get your mind going to find those products that can be consistent in their sales and demand. Don’t be lazy and just try to think about it, write it down. Then expand your question to the last 30 days. You’ll be amazed at all the ideas you come up with from this one simple exercise.   OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   [0:25] Scott’s introduction to the podcast! [0:39] How you can get transcripts of every episode and cheat sheets of certain episodes. [1:54] The one year anniversary of TAS! [3:59] An inspiration from the TAS Facebook group. [6:12] When Scott first started Amazon private label sales, there were no tools. [8:10] How to think about the market you’re going to be serving. [9:15] Why service one particular market is vital. [17:00] Do your own personal “touch list.” [18:20] Consider passions or hobbies you have. [21:24] Browse shopping sites and networks to get ideas. [22:50] Walk through the big box stores to get ideas. [24:50] Infomercials and TV shows. [27:40] Listen to what people are talking about. [29:27] Check out the magazine racks at the store. [31:51] A Bonus question you should ask yourself. [33:45] A Bonus tip using Google Keyword tool   Episode 161 - Finding products Episode 56 with Greg Mercer Google Keyword Tool Jungle Scout - www.TheAmazingSeller.com/JS (affliate link)  

Caitlin Orman is a shop owner from Nashville, TN.  She owns Custom Decals Boutique on Etsy and just started the shop in February. It's full of lovely, personalized mugs, cups, and door decals. Caitlin has does some great things so far to market her shop and get more sales.  We discussed more strategies for getting more sales - particularly as the holiday season approaches. Press play on the video player below to see our Blab.  Or you can press play on the podcast player at the end of this page if you just want to hear the audio version. Topics Discussed on the Blab Great Product Photos. Caitlin initially focused on taking great photos of her items to draw new customers in.  Her shop looks lovely! Etsy SEO. Caitlin worked tirelessly on optimizing her listings to get found. Instagram.  Caitlin has focused on Instagram to grow her following and connect with Influencers to market her business. Working with Influencers. Brittany from @dossdecor on Instagram.  She's an interior decorator with a huge following.  She asked if Caitlin could design something custom for her front door, and then she showcased on her Instagram feed. Caitlin has gained at least 700 followers from this partnership.  Caitlin got 30-50 sales each from two flash sales that she did on Instagram, and her only advertising was on Brittany's Instagram feed. Showcasing how her products can be used.  It's been so helpful for Caitlin to design something custom for a home decor expert so that they can showcase how her products can be used and prospective customers can picture how her items will look in their homes. Flash sales.  Caitlin designed a "flash sale listing" in her Etsy shop to get her sale orders right through Etsy.  It's more tedious to work through both paypal and Etsy. Affordable Advertising.  By partnering with Influencers Caitlin can spend simply the cost of a few custom items and get tons of advertising and sales as a result. Market Research.  By partnering with home decor influencers, Caitlin gets lots of new ideas for products that her customers would love.  Brittany of Doss Decor suggested the mug idea: "brave women run in my family" and the door decal "hello, friends". Holiday Merchandising. Make your products seem like the perfect gift by pairing them with sprigs of holly, red ribbon, or other Christmas props. Holiday SEO.  Use keywords around gift ideas to target Christmas shoppers. Workflow. Turn your great photo into a smart object so that you can switch out designs on the mug or door without having to take brand new photos.  Learn more about Smart Objects here. Benefit to Bloggers. Give them a super easy, creative blog post to write about by pairing one of Caitlin's decals with other door decor. You could also require that in return, they give you one photo that you can use in your product listings and marketing efforts. How to Find the Right Bloggers to Partner with. Pinterest is a great place to find influencers in the home decor niche.  The home decor pins that come up near the top generally indicate a blog that's getting a high volume of traffic. New Product Idea. Add cute little graphics to the front door word decal so you could surround it with holly for Christmas, then flower buds in the spring, red white and blue stars in the summer. This allows the same product to be much more versatile. How to Pitch to Bloggers.  Get ideas from Cheri and Mei right here. Focus on the benefit to them and their audience. One Tip on Partnerships. Make sure you're clear on what the arrangement is.  Don't send a free product to any old blogger just because they say, "sure I'll take a look at it."  That's not good enough.  You want a firm agreement on what is expected from both parties. Example: You'll make a custom product just for them, and in exchange they'll write a blog post and share once on Pinterest, Instagram, etc.  It only makes sense to send a free product "cold" to someone if they're absolutely huge in their reach and it's worth the risk of the cost of that product. Otherwise, make the agreement firm and decided upon before you give things away for free. Add more listings by grouping them together.  Group 3 great door decals together to create a higher-priced listing that Etsy is more likely to promote, but to also give a discount to someone who can't pick just one. Promoted Listings Tip.  Beth Anne now low-balls most of her bids to about 3 cents per click and lets Etsy promote those at a low level so that she can bring in 20-30 extra clicks to her shop each day at a ridiculously low price. Get more promoted listings tips here. Beth Anne's Killer Etsy SEO Tip.  Tightly group your keyword phrases for a given listing.  For example, if you decide you want to rank for the keyword phrase "coffee cups" then you should only pick very closely related keywords to also use in that listing.  So, for example, mugs, ceramic cup, tea cups, cappuccino cups, coffee cups.  Don't get overly ambitious and try to rank for 20 different types of keywords within one listing.  Then, copy that listing and pick a completely different keyword phrase to rank for such as "customized wedding gift"  Learn more about Etsy SEO here. Beth Anne's 2nd Killer SEO Tip.  You have to use the Google Keyword planner.  You'll never know exactly what people search for unless you study the data. How to use the Keyword Planner without settting up an ad.  You do have to enter your billing information and set up a Google AdWords account, but you never have to run an ad to have access to the keyword planner tool. Beth Anne and Sarah have been using the tool for years and they've never once paid for an ad. How do we manage it all?  We follow the tips and strategies we wrote about in our book, Time Management Mama.  We use our Brilliant Business Planner to time-block certain parts of our day to be nothing but business time. And... we don't do it all at once.  Sarah and Beth Anne both confessed that their houses suffer.  They don't keep things perfectly clean at all times.  They have time for work and their families, but the housework gets left behind sometimes. Chris and Beth Anne often work as a team when it comes to the housework.  He doesn't expect Beth Anne to do everything around the house because he knows she spends all of Holden's school time working on the business.  They convene at the end of each day and on the weekends to figure out what needs to be done and they work together to make it all happen. You can always do more.  So you have to just time-block and figure out how many hours you can give to the business and how many you need to set aside for your personal life. Other business ideas.  Caitlin talked about eventually using her skills and knowledge from the corporate world and turning that into an information product.  Caitlin works with gathering survey results and analyzing them.  These skills would be awesome for many entrepreneurs to learn!  We suggested that perhaps a product with a higher profit margin would allow Caitlin to advertise her business more and grow it more quickly. What did you think of this week's Blab?  Are you trying to build a business from scratch?  We'd love to hear from you! ~ Beth Anne & Sarah

Show Notes: http://wp.me/p4XE5x-1e9Niche Blog Boss: http://bit.ly/1LXQ3wXSiteGround Hosting: http://bit.ly/1AgXGtFSo I recently learned a hack for making keyword research with the Google Keyword Tool a bit more specific. Of course, I wanted to share these tips with you so here we go.The first thing that you will need to do is go to the keyword tool. https://adwords.google.com/ko/KeywordPlannerNote: You will need a Google account such as a gmail account. If you do not have one, this is a good time to stop and create one. They come in handy for all sorts of digital efforts.Once you are there go ahead and log in. It may automatically log you in and that is fine. You do not have to pay anything to use this tool for research. You should see something similar to the image below when you are logged in.https://www.amazon.com/shop/iteachblogging

Show Notes: http://wp.me/p4XE5x-1e9Niche Blog Boss: http://bit.ly/1LXQ3wXSiteGround Hosting: http://bit.ly/1AgXGtFSo I recently learned a hack for making keyword research with the Google Keyword Tool a bit more specific. Of course, I wanted to share these tips with you so here we go.The first thing that you will need to do is go to the keyword tool. https://adwords.google.com/ko/KeywordPlannerNote: You will need a Google account such as a gmail account. If you do not have one, this is a good time to stop and create one. They come in handy for all sorts of digital efforts.Once you are there go ahead and log in. It may automatically log you in and that is fine. You do not have to pay anything to use this tool for research. You should see something similar to the image below when you are logged in.https://www.amazon.com/shop/iteachblogging

In today’s Q&A, we are helping David figure out how to create a lead magnet that solves a quick problem so he can grow his email list for his online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today’s question from David Bilbey at homestyle.education Flip Your Life community Guide to using the Google Keyword tool How to Create a Sales Funnel Template for Your Online Business Foodtruckr Do you have a question about online business that you would like to have answered on a future episode of the Q&A with S&J Flipped Lifestyle podcast? If you do, it’s super-easy to submit your question. All you have to do is text the letters ‘QASJ’ to the number 38470 and we will send you a text message back with a link to our website, where you can submit your question. That’s ‘QASJ’ to the number 38470. Send us your text and we will shoot you a link back where you can ask your question and maybe you can be featured on a future episode. If you are outside the United States or near a computer, you can also submit your question over on our website, at Flippedlifestyle.com/qasj.

In today's Q&A, we are helping David figure out how to create a lead magnet that solves a quick problem so he can grow his email list for his online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Treat your lead magnet like a tourniquet rather than a band-aid"] Resources Mentioned in this Episode Today's question from David Bilbey at homestyle.education Flip Your Life community Guide to using the Google Keyword tool How to Create a Sales Funnel Template for Your Online Business Foodtruckr Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q&A with S&J. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to another Q&A with S&J. Thank you so much for listening to our podcast again this week. We are glad to have you here. Today's question comes from David Bilbe and David writes in and says, “Shane and Jocelyn, you are so relatable.” Thank you, David, we appreciate that. “I have started a homeschooling blog at homestyle.education. I am struggling to come up with an idea for a lead magnet. I am a software developer, so I have the possibility of writing some sort of software, but I'm still struggling to come up with something. How do you create a lead magnet that is not a topic you plan on covering by blog posts and how do you create something that doesn't take six months? It would take me a long time to write software. Should I do this or should I do something else?” JOCELYN: Hi David, this is a question that we actually get a lot and I was just talking to somebody yesterday in our Flip Your Life community about this very issue. People make it out to be a lot harder than it really is when really all that you need to do is just solve a problem for your audience. And this is where a lot of people get confused because they want it to sound nice and – SHANE: Huge, and long and epic. JOCELYN: You know, give everybody their hopes and dreams but that's not what people care about. People want to solve a problem; they want to immediately stop a pain. So, that's what you really need to think about when you are starting to write your opt-in magnet, or your lead magnet. You need to solve a quick problem for your audience so that they know that your content is good and they're ready to move on and consume your paid content. SHANE: For your example David, like you got homeschool curriculum, I did a quick Google search in the Google AdWords keyword tool and we have actually a video that teaches our members in our Flip Your Life community how to use that tool, how to go in and find keywords that are specific to your niche. I went into the Google AdWords keyword tool and I typed in ‘homeschool' and I looked into some of the words and I found some things like ‘homeschool programs', ‘homeschool curriculum', ‘how to find homeschool curriculum', and one of them was ‘how to find accredited homeschool curriculum'. So you could create – you can see that there's thousands of people, this one has 2400 searches for accredited homeschool curriculum. You can go in and say, ‘Get my free download on the top ten, accredited homeschool curriculums' and you just create a one-page PDF that is a list that solves that problem. People are out there actually searching for the answer to that question. They want to find homeschool curriculum that is accredited, that meets national standards, that's going to make sure their kids are learning the things they need to take state and national tests and then bam, you create a ten-page PDF, it's got a link to all the best curriculums, maybe those are even affiliate links or something like...

The Industry’s Favorite SEO Podcast Google has stopped providing ANY Keyword Data There’s a bit of information that you need to know now if you are doing online marketing for your website. Google Keyword Data, what searchers are typing in to find you, is now gone – finished, kaput – […] The post appeared first on .

(Welcome to Best Of Week. As Tales from the "LiberryCAST" rockets toward its final episode, this is my chance to have a look back at some of my favorite episodes from this podcast adaptation of favorite blog entries from Tales from the "Liberry.") Having last appeared in the Bad Mom's 2 Mother's Day Episode, Ms. Green was not a bad mom, per se, despite assisting her son with his homework projects a bit more than would be educationally healthy for him.  She also distinguished herself by being one of our more exasperating patrons despite almost always being incredibly nice to us.  The primary reason for the conflict between our personality types stemmed from her refusal to understand simple concepts requiring no explanation without us supplying triple-ply explanation.  Well, that and her cell phone ringtone, which sounded like avian rape porn.  (And let me just say, I look forward to the Google Keyword search terms that find THAT when I next check Statcounter.)

Having last appeared in the Bad Mom's 2 Mother's Day Episode, Ms. Green was not a bad mom, per se, despite assisting her son with his homework projects a bit more than would be educationally healthy for him.  She also distinguished herself by being one of our more exasperating patrons despite almost always being incredibly nice to us.  The primary reason for the conflict between our personality types stemmed from her refusal to understand simple concepts requiring no explanation without us supplying triple-ply explanation.  Well, that and her cell phone ringtone, which sounded like avian rape porn.  (And let me just say, I look forward to the Google Keyword search terms that find THAT when I next check Statcounter.)

If you find this post useful, please take one second to like, share, or tweet it. Thanks! How often do full days slip by without you doing any actual work on your online business? Chances are it’s most of the time… meaning 4-5 days a week where you do absolutely no content creation , back link building, or traffic generation. It’s an easy cycle to get into… you sit down to “work”, but you need to check your email first. There’s a few interesting offers or blog posts that you decide to read, and before you know it two hours have gone by. Okay… before you really get started you should probably get a snack and go to the bathroom so that you can put in a few solid hours without having to get up. Once you’re in the kitchen, you decide that you’ll just watch one episode of your favorite show off the DVR before you jump into to a massive work session. Alright, now that you’ve watched an episode, you’re going to get really productive. But you need to check your email real quick before you get started so that you don’t miss anything. You also check your stats because you might have made a few cents from Adsense or maybe even a Clickbank sale. You open up Market Samurai or Google Keyword tool to find a good topic for the article you’re going to write. You see a few interesting keywords that you haven’t thought of before… but these are good enough to start a new site on. Your mind starts running wild with ideas about how this new site could make money. You go to Clickbank to see if there’s any related products you could sell, and then you check Amazon as well. It looks good… there’s products to market and it seems you’ve found some really great keywords. Then your wife/husband/kid/phone interrupts you with an urgent issue. “No problem” you think… “tomorrow I’m going to get a ton of work done.” Getting Real Work Done at Home is Actually Very Hard to do I’m sure the above scenario sounds painfully familiar, or at least parts of it do. Even as I write this blog post, my mouse keeps wanting to open up my Kindle ebook stats after every sentence (my latest addiction). If you have kids, it’s 10 times worse. I don’t yet, so I’m guessing at that figure but it might even be 20 or 30 times harder to put in a few solid hours than for someone with no kids running around the house. There’s just something about being at home that makes it harder to do real work for extended periods of time… I’m pretty sure it has something to do with not having anyone there to tell you what to do. In fact, you probably have someone there competing for your time. Your boyfriend/girlfriend/spouse is probably telling you to help with the kids, clean something, or they just want you to hang out with them. Another problem is that no one takes your “projects” seriously until you’re successful at it. If you’re making millions as a pop star, you’re awesome. But if you tell your friends and family you want to be a famous singer, they roll their eyes and tell you to get a job. There’s a lot of other scenarios or issues that make it hard to get work done at home, but let’s move on to my best tips for getting things done despite the issues I’ve mentioned. My Top 5 Productivity Tips For Getting Things Done Identify your “prime” work time, and take advantage of it: This will be different for everyone. If you have kids and a family, the best thing for you might be to get up an hour or two earlier to work, or maybe after your kids are in bed. If you have an hour or two right when you get home before your spouse does, that is your prime work time, and you cannot afford to use it checking emails or watching TV. The bottom line is, you need to either figure out when your prime work time is, or create some prime work time. Once you know when it is, you do absolutely nothing during that time except real work. Identify your avoidance loops, and preempt them: An avoidance loop is a series of events or time wasters that you engage in when you’re about to actually get something done. For example, my standard avoidance loop is to check my email, then various stats, then Yahoo, ESPN, and DailyMail to see if anything crazy has happened. Usually nothing has, but there is always some interesting news stories that I end up reading. The first step to avoiding your avoidance loop is to identify it as such. Once you’ve done that, the next time you start your loop, you can step back and realize it, and stop yourself. Use a timer for solid blocks of work: There’s all kinds of specific productivity techniques out there such as the Pomodoro technique, but I like 50 minute blocks. These blocks are most effective when you identify one single activity. If you’re writing copy for a sales page, then when that timer starts you shouldn’t leave your word processor once during that block. If you’re writing a blog post, shut every other browser tab and do not leave your seat or your WordPress interface for the entire block. Do not check your email until you’ve completed your key task for the day: Whether you get up early to work on your online business or you work on it at night, when you walk up to your computer, identify the one key task that you need to accomplish for the day. If you’re just starting then this would most likely be writing an article for your site. Once you do sit down and turn on your computer, do not check your email or any other time waster until you’ve completed that key task. If you can make this a habit and something you do everyday, you’ll finally start to make progress. Even just a little real work done day in and day out adds up… most people let several days go by at a time without doing any real work and that just doesn’t cut it. Plan monthly > weekly > daily: Most people plan way too much or way too little. I have found the most successful way is to identify some key things you want to accomplish in the next month, then break those down into weekly objectives, and then into daily goals. For example, if I’m planning a new site and I want the site up and to have 20 pages of content on it by the end of the month, I would make a week-by-week timeline of what I need to do. Then, it’s easy to break each week down into daily objectives. As I mentioned in this post, I use a Blogger blog to track my goals and plans. The post How to Get More Done This Week Than You Have in the Past Month appeared first on StrayBlogger.

Dave and guest host Jennifer Slegg discuss Google keyword results and get into a detailed conversation on Google AdSense.