Podcast appearances and mentions of David Christopher

The Government has appointed John Sosso as a non-judicial member of the body that determines the state’s new electoral boundaries. Mr. Sosso has a long history of working for the LNP and the appointment has raised concerns around voting bias which has promoted Tony Fitzgerald to get involved. Shadow Treasurer Shannon Fentiman told Peter Fegan on 4BC Breakfast, "He [Tony Fitzgerald] has said in writing previously that he really thinks this individual is susceptible to influence." "So I think David Christopher needs to listen because if it calls into question the whole next election, I think Queenslanders should be, quite rightly, really concerned about where this government is taking Queensland," Mrs. Fentiman said.See omnystudio.com/listener for privacy information.

For many, practices like meditation and yoga are among the most thrilling avenues for deepening spiritual awareness. At their best, these techniques can serve as a neurological and biochemical reset—enhancing self-awareness and empowering transformation. But at their worst, they can cause a loss of personal grounding, leaving individuals vulnerable to exploitative relationships or mental, physical, and even sexual harm under unethical or authoritarian figures. As a result, people often find themselves wagering between powerful tools for psychological growth and the risk of undue influence. In this episode of Cult Conversations: The Influence Continuum, I speak with my longtime friend and colleague, David Christopher Lane, PhD—Professor of Philosophy and Sociology at Mt. San Antonio College—about this delicate balance. David is the author of numerous books, including The Making of a Spiritual Movement: The Untold Story of Paul Twitchell and Eckankar, The Radhasoami Tradition, Exposing Cults: When the Skeptical Mind Meets the Mystical, The Unknowing Sage, and The Virtual Reality of Consciousness. Cambridge University Press published his most recent book, The Sound Current Tradition: A Historical Overview, in 2022. He also co-authored an annotated bibliography on the Radhasoami movement for Oxford University Press. Beyond academia, David is a world champion bodysurfer with titles spanning from 1997 to 2016. David is also an expert on neuroscience and virtual reality technology.  Learn more about your ad choices. Visit megaphone.fm/adchoices

New York Post columnist David Christopher Kaufman has a unique biography and a unique take on the world as a result. Here are a few of his latest: https://www.commentary.org/articles/david-christopher-kaufman/jews-americas-new-blacks/ https://nypost.com/2025/03/15/opinion/when-will-sideline-jews-finally-speak-up-against-their-haters/ https://www.telegraph.co.uk/us/comment/2025/03/14/democrats-leadership-vacuum-michelle-obama-gavin-newsom/ https://airmail.news/issues/2025-1-25/the-view-from-here Video: https://youtu.be/6MZCO_YNWRI

New York Post columnist David Christopher Kaufman has a unique biography and a unique take on the world as a result. Here are a few of his latest: https://www.commentary.org/articles/david-christopher-kaufman/jews-americas-new-blacks/ https://nypost.com/2025/03/15/opinion/when-will-sideline-jews-finally-speak-up-against-their-haters/ https://www.telegraph.co.uk/us/comment/2025/03/14/democrats-leadership-vacuum-michelle-obama-gavin-newsom/ https://airmail.news/issues/2025-1-25/the-view-from-here Video: https://youtu.be/6MZCO_YNWRI

David Christopher Kaufman – editor and columnist at the New York Post – is the latest guest on The Brendan O'Neill Show. David joined Brendan to discuss Trump's war on ‘the blob', the horror of America's pro-Hamas protests and why Jews can't afford to be timid after 7 October.  Celebrate 25 years of spiked. Donate £25 or more to get a year's membership of spiked supporters for half the usual price: https://www.spiked-online.com/donate/  Order Brendan O'Neill's After the Pogrom now from:

New York Post editor and columnist David Christopher Kaufman rejoins Josh to discuss his critical review of Ta-Nehisi Coates' new book, The Message.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Christopher Kaufman is a columnist and editor at the NY Post and an adjunct fellow at the Tel Aviv institute. He joins the girls this week to talk elections, Israel, and the identity of the half black, half Jewish, totally Zionist American journalist.  Also: * The mood in Israel* The difference between being a Jew and being Jewish* Why Hamas is like dating in New York* A Zionist Jew and a non-Zionist Jew walk into a bar...* We all feel the same and it hasn't stopped for a day* The pressure on young black Jewish kids* The black struggle is not the Palestinian struggle* Pro-Trump Jews, identity politics, and Kamala Harris* Doug Emhoff is the "right kind of Jew"Follow David on X and InstagramAnd read his writing in the NY Post Joing the AAJ conversation on Susbtack! askajew.substack.comEmail us your questions askajewpod@gmail.com ⭐ ⭐ ⭐ ⭐ ⭐ Want to help us grow? Rate and review us 5 stars on Apple podcasts and Spotify ⭐ ⭐ ⭐ ⭐ ⭐

David Christopher Kaufman, editor and columnist for the New York Post, joins Josh to discuss his latest column for The Telegraph, in which he argues that the global push for a new Palestinian-Arab state is simply "diplomatic DEI."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this essay, David Christopher explores and unpacks the mutually anarchistic and apocalyptic propensities in the early films of David Cronenberg. Christopher positions Cronenberg's films as exemplary of an innovative new methodology of cinema analysis for films following Cronenberg's influence. For more on these topics, see Anarchist Studies 32.1. Dr Christopher is a Lecturer in Popular Screen Cultures at the University of Leicester for the School of Arts, Media, and Communication.  David's most recent publications are: Flexing Armageddon: Displacing Climate Change Anxiety through Soft Power Nationalist Interests in GuoFan's The Wandering Earth, Brill - Youth and Globalization Journal: Cultural Production in Asia, Spring 2024. DOI - tba. Horror and the Cube Films: An Unlikely Vehicle for the Negotiation of Nationalist-Cultural Ideologies, Mutual Images – On Politics of Visual Media, Issue 11 (2023-24): pp. 139-170. (Co-edited and with and Introduction by Dr. David Christopher and Dr. Marco Pellitteri, pp. 53- 59). https://www.mutualimages-journal.org/index.php/mi/issue/view/11/14. Anarchist Essays is brought to you by Loughborough University's Anarchism Research Group and the journal Anarchist Studies. Follow us on Twitter @arglboro. Our music comes from Them'uns (featuring Yous'uns). Artwork by Sam G.  

In the first of three anticipated segments, David Christopher Lewis joins me to discuss his spiritual path and accomplishments under the umbrella of The Hearts Center, an Aquarian Essene Spiritual Community with satellite groups in the United States and nine other countries, including Canada. David is an inspired spiritual teacher, musical composer, author and, like me, a Clear (Conscious) Channel for Jesus (one who relays or records messages from Spirit while fully conscious) as well as Ascended Masters and numerous members of the Divine, including Kuan Yin. A dedicated spiritual student for five decades, David began receiving telepathic communications from the ascended masters in 2004, instructing him to launch a new movement. After getting to know David, we discuss his book, Jesus' Jewels of Joy (available at the website and on Amazon). At the end, David brings forth a message from Jesus...the first time I've ever heard him speak through someone else. Learn more about David's community, offerings and other books at TheHeartsCenter.org. Visit SpiritualInsightsRadio.com to book an Energetic Healing session with Charlotte, including the life-changing Ultra Clearing with Yeshua and the Archangels. Private sessions with Yeshua are available! Join the Spiritual Insights Community and gain access to exclusive content and events by subscribing to the newsletter. Thank you for tuning in!

Gain valuable insight into the ever-changing E&S property market with CRC Group's property brokers, David Christopher and Jonas Williams. This episode peels back the layers of market trends as the calendar flips from 2023 to 2024, highlighting the significant role of quota share and layered business in navigating complex accounts. Get ready to grasp the importance of precise property valuations and the innovative tools CRC leverages to help you win in today's marketplace.  Visit REDYIndex.com for critical pricing analysis and a snapshot of the marketplace. Do you want to take your career to the next level? Join #TeamCRC to get access to best-in-class tools, data, exclusive programs, and more! Send your resume to resumes@crcgroup.com today!

This week is the 2024 Miami Improv Festival! To start the celebration, my guest today is the guy who makes it happen every year, my dear friend David Christopher. David is the first return guest here on the podcast.  You may remember he was on the very first episode of Improv and Magic.  We had such a great time, but unfortunately there wasn't enough time to get into everything.  So today, we pick up right where we left off and continue our conversation, where we talk a lot about the Miami Improv Festival as well as his role as a Manager of Just The Funny and his business Interactive Training Solutions. Be sure to visit interactivetrainingsolutions.com to learn more about David's business and find out how you can take your communication and leadership skills beyond.  And as always, visit justthefunny.com to learn more about Miami's home for improv and sketch comedy. If you are in the Miami area this week, I invite you to attend the 2024 Miami Improv Festival at Just The Funny.  The festival runs this week in January from Thursday the 11th through Sunday the 14th, and will feature amazing improv acts from across the country. I'll be performing 2 shows at the festival this year: on Friday at 7pm I'll be doing my solo show Together/By Myself in the Spotlight Bar, and on Sunday at 9pm in the Mainstage I'll be performing my brand new show David Magnifico-The World's Stupidest Magic Show.  If you're around, come on by, I'd be happy to say hi to you!  You can find a full show schedule, tickets, and workshop information at the festival's website, justthefunny.com/miami-improv-festival.

Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive. Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call. David was previously a Partner at 3VE and the Founder of TexTivia, which rebranded into 3VE. He has over 20 years of experience owning and operating businesses, including his own family's auto repair shop. Mike Edge is in business development at Tread Partners. He has had a lengthy career in his field, having previously been the Owner and Business Development expert for Resource Connection, Inc., Director of Business Development at Upright Communications, and Owner of T.M. Edge, Inc. In this episode… When Neal Maier, David Christopher, and Mike Edge from Tread Partners first decided to do a podcast featuring guests from the tire and auto repair industry, Neal says they never imagined they'd make it to their 100th episode — especially since it took what seemed like forever to land their first guest. But after a little trial and error, dozens of Zoom calls, and all kinds of interesting and informative conversations, they are now in a position to look back on 100 episodes of Gain Traction! On this 100th episode of Gain Traction, Neal, David and Mike join Rise25's Chad Franzen to reminisce about some of their most memorable podcast interviews. They discuss what they enjoy most about hosting the show and the relationships they've built. They also look back on valuable information and insights they've received from guests on topics such as sales, culture, training, tire and repair legislation, and having fun at work. Here's a glimpse of what you'll learn:  Mike Edge, David Christopher and Neal Maier each share what they most enjoy about hosting Gain Traction Mike looks back on a particularly funny story heard during one of his interviews The longest amount of time Neal and a guest have spent talking before hitting the record button David highlights the importance of Right to Repair and tire registration for anyone in the industry The most important criteria for being an effective salesman  Why culture eats strategy for lunch How often Neal learns something new from a guest, despite having worked for decades in the industry  Resources mentioned in this episode: Neal Maier on LinkedIn David Christopher on LinkedIn Mike Edge on LinkedIn Tread Partners Robert “Sonny” McDonald on LinkedIn Randy O'Connor on LinkedIn Roy Littlefield on LinkedIn Marc Pons on LinkedIn Ron Dolan on LinkedIn Kim McMahon on LinkedIn Joe McDonald on LinkedIn Jared Kugel on LinkedIn Jason Rook on LinkedIn Lance Bullock on LinkedIn Angie Oleson on LinkedIn Kent Coleman on LinkedIn Larry Sutton on LinkedIn Judd Shader on LinkedIn Michael Mathis on LinkedIn Tim Winkeler on LinkedIn Jarid Lundeen on LinkedIn  Chad Franzen on LinkedIn Rise25 Sponsor for this episode... This episode is brought to you by Tread Partners.  At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.  By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches.  So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Celebrity photographer David Christopher Lee announced giveaways of several iconic photos turned NFTs over the month of June. Plato / Amplifi 144 East 44th Street, New York, NY 10017, United States Website https://amplifipr.com Email zephyr@platodata.io

It's the first official episode of Improv and Magic, with my first guest David Christopher! David is one of the original founders of my home theater, Just The Funny in Miami, FL. He is also producer of the Miami Improv Festival and owns his own business called Interactive Training Solutions, which teaches improv to people in the business world. David and I have known each other for 19 years, and here we talk about his early beginnings and what led to the creation of Just The Funny. He has inspired me and so many others over the years, and I hope he inspires you now as well! To learn more about David, visit David Christopher Improv on Facebook. To learn more about Just The Funny, visit www.justthefunny.com, and David's business at www.interactivetrainingsolutions.com.

[include file=get-in-itunes.html] David Christopher from The School of Natural Healing came by to discuss many different topics. He is a master herbalist and the son of Dr. John Christopher who was a product formulator extraordinaire. If you have high blood pressure or are on drugs like cholesterol lowering medication, you can learn how to use […]

David Christopher Lee has always been a gifted person and a pioneer since he was a young child. His father was a mathematician. Academia ran in his blood. David was labeled a child prodigy by his teachers, winning statewide writing competitions as young as 8 years old. David's abilities didn't end there. He was a pianist, playing concertos by Bach, Mozart, and Shostakovich with the USC orchestra at the age of 16, garnering many awards from piano competitons. Graduating 4th in his high school class, David was accepted into UC Berkeley and graduated two years early due to AP classes he took in high school. In 1999, when the photographer world was only film, he became the first official digital photographer of the Teen Choice Awards, MTV Movie Awards, Billboard Music Awards and found a passion for the entertainment industry. He has worked in over 40 Countries and has developed an innovative international style of his own. He started his first online magazine called TDink.com in 2001 and was the first to publish fashion editorials online. As a young publisher, he had access to the most incredible events and innovators of the world. In 2009, he started Destinationluxury.com which became one of the largest portals for all things luxury including 5 star properties, Michelin Star Restaurants and bespoke experiences. As a portrait photographer and producer, David has worked with many celebrities & major brands such as Richard Branson, Lady Gaga, Cadillac, Lexus, Qatar Airways, Aman Hotels, just to name a few. David's work has been published in major magazines such as GQ, Vogue, Instyle, People, Teen, Men's Health, Departures & many more. In 2020, David started a site called thebiohack.org which is about health, wellness, biohacking, and anti-aging. When covid began and all the parties stopped, he found a new passion for holistic healing and pushed his body to the limits mentally and physically. He transformed his body in 6 months and has a totally new outlook on life. David's best ideas come to him when he meditates daily for 2 to 3 hours. He loves biking, skiing, and exploring. Work and play are the same to him, as long as he is broadening his horizons, challenging himself, and going outside of his comfort zone.   We deep dive into: Being the first digital photographer Realtionship with Money How to start a business Red Flags for bad people and bad business  Language as a Photographer Providing Value and Manifesting    Social Media Links for David https://www.instagram.com/davidcleephotography/   Social media links: https://twitter.com/katiechonacas https://www.instagram.com/chonacas https://www.linkedin.com/in/katiechonacas Voiceover Reel: https://www.chonacas.com/voiceover/ https://www.chonacas.com/nft-cv/    Please consider SUPPORTING my SHOW, SUBSCRIBE to the NEWSLETTER, ENTER in the GIVEAWAYS https://www.chonacas.com/contact/     Disclaimer: None of the information in the podcast should be considered as a financial advice. Always do your own research.

This episode was a lot of fun. Dan & Michael sit down with Nathan Karimi and David Christopher Pitt, the two 'tell like it is' filmmakers behind the upcoming feature length film, Oscar.Tango. Hellwater. Oscar. Tango. Hellwater.  is a horror re-imagining of William Shakespeare's Othello. This film was shot almost entirely in Blackwater, MO.  Nathan Karimi (Writer/Director) and  David Christopher Pitt (DP/Editor/Colorist) give us all the behind the scenes details from Nathan getting fired from his job as a teacher for writing scripts on the job to some horrors stories of development hell from other projects. We learn about their decision to take matters in their own hands with Oscar.Tango. Hellwater.In this episode, we talk budgets, scriptwriting, directors fighting for their ideas, visual style, and so much more. Just a word of warning, there is some cursing in this episode. A few links to things mentioned in the episode:Oscar. Tango. Hellwater - TeaserOscar. Tango. Hellwater - IMDB Page Script to Screen & Everything in Between - Youtube ChannelGung Ho Jungle - their production companyDavid Christopher Pitt -  Vimeo pageDavid Christopher Pitt - IG PageWildlife Command Center - Movie AnimalsStart Up Podcast - mentioned in episodeThis podcast is sponsored by the MO Film Office (https://mofilm.org) and Shock City Studios (www.shockcitystudios.com) and is brought to you by Speak Up Productions (www.speakupproductions.com) and the In Motion team (www.inmotionconference.com) Music by Courtney Orlando Peebles of So Hot Productions (https://www.linkedin.com/in/courtney-jr-peebles-05a2a19/)

David Christopher has taught media studies at universities in China and Canada before joining the University of Leicester where he is now a lecturer in Popular Screen Cultures. David's research has covered the ideology and cultural studies of digital cinema, Canadian cinema, anarchist cinema, international science fiction and apocalypse cinema, horror video games and cinema, reception and perception analyses, theatre history, and media studies more broadly. --- Support this podcast: https://anchor.fm/out-of-the-blank-podcast/support

first hour of my allnighter @ SUB Düsseldorf. enjoy friends

Matthew Peters is the Business Development Manager at Tread Partners. He joined Tread Partners in November 2022 after serving in the same role at Tireweb Marketing for more than three years and at Icon Internet Media for nearly two years. Having worked in the tire industry for more than 30 years, Matthew possesses a wealth of knowledge and experience. In this episode… As a B2B business owner, how do you view your relationships with your clients? Is it a transactional, one-and-done relationship or is it a potential lifelong partnership? For insights on building and maintaining long-lasting client relationships, check out this episode of Gain Traction! What is the benefit of building long-term relationships with your customers? According to Matthew Peters from Tread Partners, it not only results in repeat customers, but new customers as well. “My business, over the last 30 years, has been built on building relationships and a referral system,” Matthew said. “Everything that I generate typically comes through those relationships — it's that referral partnership.” On this episode of Gain Traction, Neal Maier sits down with Matthew to discuss the importance of building long-term client relationships. Matthew says he views his client relationships as partnerships who are likely to result in referrals. “Those are the very best referrals that you can get,” he said. He talks about the effort required to cultivate and develop those relationships and to make sure clients know he is there to help them succeed. Don't miss it! Here's a glimpse of what you'll learn:  How to help tire dealers build successful ecommerce platforms How Matthew has benefitted B2B dealers by working with them Something people in the tire industry might not know about Matthew The career path Matthew left in favor of the tire industry What has Matthew built his business around over the past 30 years? How to build a successful company culture Resources mentioned in this episode: Matthew Peters on LinkedIn  David Christopher on LinkedIn  Neal Maier on LinkedIn  Tread Partners Sponsor for this episode... This episode is brought to you by Tread Partners.  At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.  By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches.  So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more. 

Executive Editor of School Bus Fleet, Wes Platt, recaps recent headlines from schoolbusfleet.com - including a class-action victory for advocates of students with diabetes in New York City Schools. Also, check out an interview with David Christopher, executive director of the New York Association for Pupil Transportation (NYAPT).

David Suarez (aka David Christopher) from Interactive Training Solutions is an Improv veteran who is also a Facilitator and Coach specializing in Communication. To give you some context: Back in 2018, I decided to challenge myself by improving my listening skills and lose the fear of public speaking. I've always been a fan of comedy, and most of the comedians an funny actors I admire all started in Improv. After graduating from Just the Funny Miami (David is a co-founder and teacher there as well), I realized how all the skills I learned all had a positive impact in my professional and personal life. I was able to improve my listening skills, become more present and be agile in the moment when interacting with folks. David and I explore how the skills learned in Improv (concepts like "Yes, and", adapting in the moment, etc.) can easily be applied in the world of business and sales. David and I even do a live improv exercise and we learn a few things from it! It was a pleasure and a privilege to have such a talented professional like David join me today. Of course, humor can also benefit building rapport and relieve tension. Timing and authenticity are important. How to get in touch with David for Sales, team & communication training: LinkedIn Website Want to learn improv? Sign up for classes in Just the Funny Miami! Maybe David can be your teacher. I highly recommend it!!!

Analysts Don Kellogg and Roger Entner discuss the latest news from Mobile World Congress with special guest Mike Dano, Director of 5G and Mobile Strategies at Light Reading. 1:16:  How is the Mobile World Congress so far this year? 2:30:  Verizon's introducing a 5G gaming device. 3:30:  More about the show floor and keynotes at the MWC. 6:49:  The CCA Show for small carriers is happening at the same time. Tags: telecom, telecommunications, business, wireless, cellular phone, cellular service, Recon Analytics, Don Kellogg, Roger Entner, Mobile World Congress, David Christopher, 5G, Mike Dano, Light Reading, Verizon, Qualcomm, Razer, MWC, SpaceX, satellites, Apple

Star of the Amazon Prime Video series "Cosmic Love" David Christopher joins the show. He shares his experiences being on the program, as well as launching his own fitness platform, FitTvNetwork and the Influencer Fight League --- Support this podcast: https://anchor.fm/knewamsterdam/support

David Lee has an incredible story you have to hear to believe! Who could say, ‘yeah, I photographed Lady Gaga in her first shoot??' Or ‘I was the first photographer for the MTV Video Awards?' David Christopher Lee, that's who!
 We all think we are experts behind the camera, buuuuut who are we kidding? We're amateurs! But that doesn't mean we can't fall in love with the art of it! If you ever wanted to take a high-level photo (everyone ever), check this episode out! Your IG game just went up another level! ________________________________________________________ ELEVE HEALTH Hyperbaric Chambers (H.B.O.T.) is a simple and non-invasive therapy that places the body in a pressurized environment that allows the extra oxygen to dissolve into the blood plasma and to travel freely through the circulatory system, getting to areas where red blood cells may be restricted in flow, naturally enhancing the human body's functions. It is a GAME CHANGER for total recovery, optimization, longevity, skin repair, brain health, and much more! Check them out here! https://elevehealth.com/ (email info@davidnurse.com for special rates!) ________________________________________________________ I am all about wellness hacks and genuinely believe in these products. Make sure to click the links to get my special discounts. #BreakthroughPartners ChiliSleep™ will give you the BEST night of sleep, EVERY night! Honestly, using ChiliSleep products has been a game-changer in optimizing my sleep. • Code NURSE20 to get 20% off the Cube Sleep System with Chilipad® Cool Mesh™ • Code NURSE15 to get 15% OOLER® Sleep System with Chilipad® Cool Mesh™ ChiliSleep Discounts  ________________________________________________________  H.V.M.N. Ketone-IQ™ - is one of my new favorite products! I love this drinkable ketone which supports mental clarity, athletic performance, and metabolic health. No caffeine. No sugar—just clean, natural energy to power your brain and body. All the gains here! Use my custom code DAVID for 10% off. Buy Ketone-IQ™ here Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have kids and you want them to do BJJ? This episode is for you! Not only is DC an incredible Blackbelt and coach he is an amazing father and leader. He talks candidly about his origins in BJJ and Strength & Conditioning and having the courage to take the jump to start his own Gym. There are so many real gems of wisdom and insight on what it takes to make it in the business of BJJ and raise kids at the same time. He explains how being a dad has made him a better coach and helped him to know how to balance discipline and fun.

Analysts Don Kellogg and Roger Entner discuss the latest news in telecom, media, and technology with this week's guest - David Christopher, the EVP and General Manager of Partnerships & 5G Ecosystem at AT&T and the Chairman of CTIA. 0:26: David shares the most recent update about 5G. 1:48: What innovations could we expect to happen in this decade? 3:42: 5G is much more powerful than 4G and how we've become an on-demand society. 5:28: The innovations that excite David. 8:30: Manufacturing advancements that are being developed; enabled by 5G. 10:10: The advancements that 5G will enable within health care. 11:41: GDP and job advancements coming with 5G. 12:25: 5G is the foundation for innovation and re-architecture. And what that could look like. 15:14: More dedicated spectrum is needed. Tags: telecom, telecommunications, business, wireless, cellular phone, cellular service, Don Kellogg, Roger Entner, David Christopher, AT&T, 5G, innovation, connectivity, fiber, AI, IOT, AR/VR, Metaverse, network slicing, stand alone core, XR, spatial web, spatial internet, worker safety, blockchain, economy, Edge computing, supply chain, computing, MIMO, CTIA

Neal Maier and David Christopher are Co-founders of Tread Partners; a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive.  Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call. David was previously also a Partner at 3VE and was the Founder of TexTivia, which rebranded into 3VE. He has over 20 years of experience owning and operating businesses, including his family's auto repair shop. In this episode… Choosing a new location for your shop is a big decision. How can you tell which area will be best for business?  First of all, you have to decide if you're going to construct a new building or acquire an existing one. Then you have to check out the demographics of the area, competitors nearby, and the existing customer base (if you are acquiring). What are the key indicators for success?  In this episode of the Gain Traction Podcast, Neal and David share advice for finding the best new home for your business. They talk about locating a place with good visibility and clear signage, tips for merging your company culture with an existing location, and why the demographics of the surrounding area matter. Here's a glimpse of what you'll learn:  Neal Maier discusses the pros and cons of building a new tire shop versus acquiring an existing business  If you're acquiring a business, how long should you wait to change the name? Four key indicators of good location What makes a good business sign? Resources mentioned in this episode: Neal Maier on LinkedIn  David Christopher on LinkedIn Tread Partners Sponsor for this episode... This episode is brought to you by Tread Partners.  At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.  By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.   We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches.  So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more. 

Tasting Notes also Informationen, darüber wie der Whisky schmecken soll, landen immer häufiger auf den Labels von Whisky-Flaschen. Da geht es um süße Vanille, saftige Äpfel oder intensive Rauch-Aromen. Diese Tasting Notes auf der Flasche sollen helfen, den Whisky zu verkaufen. Andere Hersteller wählen hingegen einen anderen Weg und gestalten ihr Label mit mehr Zurückhaltung, andere mit viel Ästhetik und wieder andere bedienen sich aber auch Sexismus und historisch fragwürdigen Symbolen. Whisky-Labels haben sich in den letzten 10 Jahren wirklich verändert. Dabei haben sich die rechtlichen Vorgaben kaum geändert. Geändert hat sich aber die Nachfrage und somit entstand ein höherer Konkurrenzdruck für Destillerien und Importeure. Man muss auffallen. David Christopher Schlierenkämper ist Künstler und hat dies für seine neuen Whiskys auf eine elegante Art gelöst. Wie Whisky-Labels deinen Kauf beeinflussen und wie man richtig schöne Labels entwirft, das erfährst du in dieser Episode.

Baby Doc -  London / UK "2 hours exclusive set" [Melodia Sessions] 01. Baby Doc - This is Hellfire02. Hertz collision - Hood thang03. Baby Doc remix - NRG he never lost his hardcore04. Hi-LO - Hypnos.05. iller level - Overflow06. ASYS - AC/ID07. Baby Doc- Bammy08. Baby Doc remix -David Christopher feat. Martin Sola “Shout” 09. Lunatique Sublime - Electroid (Acid Enigma Remix)10. Tom Wax - My idea of making music(Mijk Van Dijk remix)11. T78 - Dominator12. Baby Doc - Tempelhof13. Umek- Frequency Differ14. Fraggle - Moleskin doll(Mijk van Dijk remix).15. Dj Ralph - Crusher punch16. Stray Beast - in motion17. ASYS- Under pressure18. Man shin, Charles D - Twenty Twenty19. Ever light- Nemesis20. Baby Doc remix - Injected with a poison.21. Mills Lehto - Blade runner (John Askew remix)22. Unknown track 

Today's episode is with David Christopher Lee. He is a famous celebrity photographer and he happens to be my cousin. We have a very creative family. I'd always admired him for his fearless mindset. Our hot topic is how to create a perfect portrait. Check out his portraits. They are perfect. https://www.dclee.net/ He chats about how he found his niche and his story about photographing Lady Gaga. You will be inspired by this episode. Bio As a celebrity portrait photographer, creative director, and producer, David has worked with many celebrities & major brands such as Richard Branson, Lady Gaga, Kim Kardashian, Demi Moore, Quincy Jones, Usher, Snoop Dogg, Cadillac, Lexus, Qatar Airways, Aman Hotels, Longines Masters & Damiani Jewelry, just to name a few. He continues to shoot countless campaigns that are featured in New York City at Times Square. David's work has been published in major magazines such as GQ, Vogue, Instyle, People, Teen, Men's Health, Departures & many more. He has a degree at UC Berkeley and sees beyond what is in the physical world, then translates reality into the digital era. Connect with david https://www.dclee.net/about https://www.instagram.com/davidcleephotography Connect with Carissa Coaching IG: @Carissawoo Photography IG: @carissawoophotography Download a free guide on how to become a lead generating machine HERE Master, the dreaded sales call with Carissa Woo: https://carissawoo.samcart.com/products/7steps Thank you to our sponsors Photobooth Supply. Buy the Photo Booth http://photoboothsupplyco.com/carissawoo

Had a great chat with David which we discuss his love of the 1980's GW games such as Warhammer 1st edition to Rogue Trader 40K. And I hope we can get together to play all these old classic games that I have never played before using David's extensive range of classic Citadel miniatures. To see and read David's adventures in his blog, please visit the link below to follow his adventures: https://talesfromthecantwarasector.blogspot.com/ Thank you for listening and for your kinds words of encouragement guys and please enjoy this conversation whilst painting your old skool miniatures and terrain. Take care. Josh

Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive.  Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call. David was previously also a Partner at 3VE and was the Founder of TexTivia, which rebranded into 3VE. He has over 20 years of experience owning and operating businesses, including his own family's auto repair shop.  In this episode… How did a car lover and an aspiring tax attorney come together to start a digital marketing agency? What's the biggest challenge when entering the marketing industry? How can you ensure repeat customers for your business? Listen to this episode of the Gain Traction Podcast to find out!  Neal Maier and David Christopher's paths converged through a mutual friend in 2015. Upon realizing they had the same vision for the marketing industry, they decided to create their own agency together focused on crafting websites for automotive and tire companies. Since then, they've helped countless companies increase their ROI, paid searches, and leads. Now, they're here to tell their story.  On this episode of the Gain Traction Podcast, Dr. Jeremy Weisz talks with Neal and David as they discuss the challenges with starting an agency, how Neal and David found their niche in a seemingly saturated space, when to expand your services, and much more. Stay tuned! Here's a glimpse of what you'll learn:  David Christopher and Neal Maier talk about their backgrounds and how they ended up in the automotive & marketing industries The vision Neal and David share for the future of digital marketing The beginning of Neal and David's agency and the initial services they offered to their clients The driving force that made Neal and David decide to focus on creating websites for automotive companies The challenges Neal and David faced upon starting their agency Bad versus good offers to clients How to lead with your superpower (rather than an offer) and what goes into someone's secret sauce Tips for re-engagement and getting return customers Neal and David share the biggest lessons they've learned while being in the digital marketing industry Resources Mentioned in this episode Neal Maier on LinkedIn David Christopher on LinkedIn Tread Partners Dr. Jeremy Weisz on LinkedIn Rise25 Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.

Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive. Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call. David was previously also a Partner at 3VE and was the Founder of TexTivia, which rebranded into 3VE. He has over 20 years of experience owning and operating businesses, including his own family's auto repair shop.  Mike Edge is in Business Development at Tread Partners. He has had a lengthy career in his field, having previously been the Owner and Business Development expert for Resource Connection, Inc., Director of Business Development at Upright Communications, and Owner of T.M. Edge, Inc.  In this episode… When it comes to your website, you may think you have it all figured out. You've checked all the SEO boxes, have gotten a great logo, and all your contact information is readily available for potential customers. But, like most auto shops and tire dealers, you're most likely missing some key blind spots that are preventing customer engagement and conversion, despite all the other measures you've taken to create a successful online presence. Don't worry, Tread Partners is here to help. Neal Maier and David Christopher are the Co-founders of Tread Partners, a digital marketing agency focused on using SEO, marketing strategies, and branding to help tire companies and auto repair shops grow and thrive. Along with their Business Development partner Mike Edge, they're here to tell you everything you need to know about how to make your website shine like a new car. On this episode of the Gain Traction Podcast, Dr. Jeremy Weisz sits down with Neal, David, and Mike to discuss common mistakes in website design, why website improvement is all about strategy, the importance of conversion and navigation, and much more. Stay tuned! Here's a glimpse of what you'll learn:  Mike Edge explains what he wishes every automotive company knew about website improvement: it's all about strategy Why most companies are competing against the back button Mike gives an example of a conversion opportunity and why easy navigation on your site matters How websites can become more phone friendly Neal Maier and David Christopher discuss the biggest mistakes and missed opportunities they see on automotive company websites How to work with clients who aren't aware of their blind spots  What questions should tire dealers and auto shops be asking themselves about their marketing? How Neal, David, and Mike dig into the deep layers of marketing and website design with their clients to achieve succcess Mike describes some SEO and PPC basics that every auto shop should be aware of Resources Mentioned in this episode Neal Maier on LinkedIn David Christopher on LinkedIn Mike Edge on LinkedIn Tread Partners Dr. Jeremy Weisz on LinkedIn Rise25 Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.

08:42 Photography was my Door to the Celeb World: I felt a bit out of place, but I believed that I belonged there. Even if I wasn't dressed like everybody, eventually I would learn how to fit in and be there.   11:37 Manifestation is believing something you want will happen. Put your idea in the universe and do anything in your power to make it happen.   13:42 Asian breaking into entertainment to naysayers: There should be more representation in the industry. I want to see as many Asian faces as possible.   18:11 A good time for Biohacking: When the pandemic hit, I became more into biohacking, meditation, and a lot of grounding work.   20:35 Dry Fasting is Powerful: It doesn't cost anything. But above all, dry fasting can help disconnect you from the world. It taught me that I don't need anything except for myself.    25:44 From TDinc to biohack.org: The biohacking industry is still very new. Right now, many of the influencers are men. But it has to be told also from a woman's perspective. It's just a matter of having people from different backgrounds embrace this new form of rejuvenation and anti-aging techniques.   28:19 Everything has to be fun. With all these stimuli that we deal with, we need ways of standing out and entertainment is the best way to do that.   33:16 If you have a goal and a vision, think about your resources. Nobody can do anything by themselves. Everybody needs help. Keep asking. And provide value to people that ground you so you can come up together.   34:41 My Best Medicine: Having a strong support group.

Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on marketing, strategy, and branding for tire dealers and auto-repair shops to help them grow and thrive in an ever-changing landscape. Neal was previously a Partner at 3VE, which rebranded into Tread Partners in 2021. In addition to having owned and operated repair shops, he's helped to market and grow shops all across the country. David was also previously a Partner at 3VE and was the Founder of TexTivia, which later rebranded into 3VE. He has over 20 years of experience owning and operating businesses, including his family's collision shop. In this episode… Does your business need a website redesign and updated, consistent brand standards? Are you struggling with generating leads and searches from your marketing efforts? Want to know how you can increase your leads by nearly 300%? Neal Maier and David Christopher are here to tell you. Neal Maier and David Christopher are the Co-founders of Tread Partners, a full-service agency focused on providing digital marketing for tire dealers and auto repair shops. They have over 40 years of combined experience in the digital marketing and auto industries and have merged their powers to create impressive results for their clients. They're here to share one of their most incredible success stories — and give you marketing tips along the way to help grow your business. On this exciting first episode of the Gain Traction Podcast, Dr. Jeremy Weisz discusses with Neal & David their process when working with brands, why revamping your old website matters, tips on increasing paid leads and SEO searches, and much more. Rev your engines and stay tuned!  Here's a glimpse of what you'll learn: Neal Maier and David Christopher examine one of their highly-successful clients, Action Gator Tire, and how Tread Partners helped them increase their leads by over 276% How all elements of branding should present a unified message The crucial mistakes companies make when designing their websites Neal explains various worries that clients have when altering their websites The benefits of having one agency handle all of your marketing strategies How an initial assessment of a company will help determine obvious strategies that were left out of their marketing & branding efforts Neal and David describe the steps they take when working with a new client The outcomes that companies want (and can achieve) from revamping their branding campaigns How Neal and David were able to increase a client's general searches by 400% and SEO leads by 380% Resources Mentioned in this episode Neal Maier on LinkedIn David Christopher on LinkedIn Tread Partners Action Gator Tire Molloy Sales Development Group Chance Harrington on LinkedIn TireConnect Dr. Jeremy Weisz on LinkedIn Rise25 Sponsor for this episode... This episode is brought to you by Tread Partners. At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays. We've helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer's Auto Care Center bring extreme growth in paid leads, ROI, and searches. So, what are you waiting for? Visit www.treadpartners.com or email info@treadpartners.com to learn more.

#012 - Welcome back to 9 to 5 photographer, the podcast to help you get more shoots, make more money and spend more time doing the things you love and today's episode is perfect if you've started your own photography business, maybe shooting weddings in the local golf club but you'd like to shoot at The Savoy or The Lanesborough or some of those other pretty sexy 5 star venues in London. David Christopher isn't just a wedding photographer, he does some corporate work too, but he's going to talk in this episode about how to build a business, the importance of taking on staff and building a team, and some of the things he does when he's not shooting for his clients. This is one of those episodes where we just kinda talk and leave it on record. It's great fun, David is such a nice bloke and he's very open and honest about his business and his feelings too.David Christopher onlineWebsite: davidchristopher-photography.co.ukInstagram: davidcphotographywww.9to5photo.com/012

This is now a bourbon snob podcast. Buckle up for why Pappy 23 is too mainstream for us.

We (Kim Cousins and Anton Harrison-Kern) were moved beyond words as we leared much more about David Christopher (DC), and what he had to share this week on Roll or Die Episode #51. Check it out, and share if you were as touched as we were by this amazing human being.

David Siemers hat sein Unternehmen David Siemers Webdesign in einer schwierigen Zeit gegründet und kann trotzdem auf eine erfolgreiche Gründungsphase zurückblicken. Heute etabliert sich sein Unternehmen zunehmend und ist für David zur Passion geworden. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Weitere Infos, seine Tipps, Ratschläge, Hacks & Ressourcen findest Du in den Shownotes der Episode auf www.startupfever.de/david-siemers ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ In diesem Podcast erwarten Dich spannende, inspirierende und motivierende Interviews mit Gründerherzen, also Gründerinnen und Gründer; die Dir von ihrer Gründung, ihrem Erfolg, das Scheitern und deim eigenen Startup berichten. Sie geben Dir Tipps, Ratschläge und Hacks mit auf den Weg und nennen Dir ihre Ressourcen, wie beispielsweise Tools, Bücher, Hörbücher, Filme oder Serien, die ihnen auf ihrem Weg geholfen, sie inspiriert, motiviert und unterstützt haben.

Flobo Boyce sits down with FitTVNetwork CEO, "Punk Rock" David Christopher on "Wassup Flobo?: After Hours." They chat 2021 plans, Childhood crushes, and settle the age old debate of MJ vs Lebron. Learn more about "Wassup Flobo?: After Hours" at KnewAmsterdam.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/wassup-flobo/support

Do you believe God has somehow short-changed you?

Meet this week's guest on RVR: Jennifer Smith is the author of “Leading with Jesus: Ministry Outside the Walls of a Church.” She's also wife to David and mom to two boys. A handful of employees call her "Momma," too. She owns, along with David, a seasonal design import company and retail boutique store, David Christopher's, located in Sheffield, Alabama. She specializes in social media marketing, human resources, and creating an atmosphere where employees love to work and customers love to shop, because they experience the presence of Jesus there. Connect with her at www.davidchristophers.com - you can grab a copy of her book there and learn more about ministry in the marketplace (at their flower market and retail space). Join us in this episode for some real talk about how you can bring Jesus with you into real places- where you live, eat, work, and play! Living out of the overflow is where ministry happens in our everyday lives. We've all been wondering what it looks like to to do “Ministry Outside the Walls of a Church” and Jennifer Holt Smith ‘s book is the perfect one to help us out! Listen in as we talk about not just leading like Jesus, but “Leading with Jesus.” And, go grab your copy from DavidChristophers.com (Jen's flower mart) today!!!! “Leading with Jesus” is “ideal for anyone wanting to incorporate the Holy Spirit into their daily walk and positively impact” those around them! We'd love to hear from you at our new email gocourageously@realvictoryradio.org You can listen to Real Victory Radio each week by streaming live from your computer or phone from anywhere on 947FMTHEWORD.com or there's an app for Apple! If you're local in Denver just tune in to 94.7 FM The Word every Saturday, at 6 am or 4 pm MST to Real Victory Radio! Real Victory Radio is a listener-supported ministry program of Amy Elaine Ministries, please check out our website to learn more about becoming a partner. Join The Victory Movement and help us inspire others to live a victorious life! You can give a one-time gift or a monthly gift to help keep Real Victory Radio on the air. Honestly, we can't do this without support from our listeners and friends. For more details visit realvictoryradio.org/real-victory-radio-movement/ We'd love to hear your feedback on this episode. Please comment to share your thoughts and give a “thumbs-up” if you liked today's conversation!

In this episode we're joined by TV Personality and AfterBuzz host, David Christopher for a conversation on the never ending ups and downs of Hollywood. As a reality tv star himself, appearing in shows like Steve Austin's Broken Skull Challenge and truTV's Fameless, David shares his advice for making it in the spotlight. ⭐️Sponsored by Northern Roots Studio ⭐️ Use promo code BRITTANY at NorthernRootsShop.com to save 20% off your first order. Follow Breaking Down with Brittany Rendak on Social Media: Instagram: https://instagram.com/BreakingDownShow Facebook: https://fb.com/BreakingDownShow Twitter: https://twitter.com/IAmBreakingDown Breaking Down is a Viwwr Podcast. Find more shows at Viwwr.com #BreakingDownShow

Elmo Pinchum (David Christopher, Just the Funny), research scientist at the Future Freedom Institute, and Tessa Hazenpeale (Tina Jaxling, Bexar Stage), Senior Youth Coordinator for Potent Talent, speak with Dean Ardenfell (Nathan Hartswick, VT Comedy Club), an audio documentarian on a quest to interview employees from Hogswood-Cooper Media. The Corporation is an improvised satirical comedy podcast produced by Unicow Media and recorded at the studios of Vermont Comedy Club. Visit www.TheCorporationPod.com, fan the show on Facebook and Instagram, and listen to new episodes every Tuesday. For more info on shows and classes at Vermont Comedy Club, visit www.vtcomedy.com. Links to The Corporation on: > Apple Podcasts > Spotify > Stitcher > Google Play > Castbox

Welcome to episode 012 of The Blogger Genius Podcast. My guest is David Christopher, Director of Marketing and Growth at Tailwind, and an SEO and digital marketing expert. David and I talk in depth about what bloggers need to know to win at SEO,  and how there is serious traffic to be had on Google, if you just understand certain SEO strategies. If there's one thing I hope you take away from this episode, it is that you don't need to be technical or geeky to do SEO well, and it doesn't even take a lot of time. In this episode, we discuss what exactly Google is looking for, and how easy it is to give Google exactly what it wants. This episode is filled with quick, actionable steps you can take today to get free traffic to your site. Resources: Tailwind BigWing Interactive SEMrush MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript – What Bloggers Need to Know to WIN at SEO Intro: [00:00:02] Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:10] Hello, everybody. Welcome to the show. Today, my guest is David Christopher. David is the co-founder of Big Wing Interactive, which is a digital marketing agency. It is on the most recommended list of SEO companies and currently, he's the Director of Marketing and Growth at Tailwind. What does Tailwind do for Pinterest and Instagram? Jillian: [00:00:32] For those of you who don't know, Tailwind is a... well, actually, here, David, why don't you share what Tailwind is because we use it, and we would be nowhere without it? So welcome. David: [00:00:44] Hi. Yes, so Tailwiind is a Pinterest and Instagram scheduling and analytics platform. Our mission is to make world class marketing easy for everyone. Jillian: [00:00:55] So we use Tailwind everyday to schedule all of our pins, to watch our growth, to be strategic, and we've been using Tailwind for years now. Jillian: [00:01:08] Anyway, David, we met about a week ago at Social Media Marketing World, and it's a very big conference in San Diego. David, you were my first friend. I was there. I was overwhelmed, and I met you and you were like this breath of fresh air. David: [00:01:28] So I'm a one-in-4000 kind of guy. Jillian: [00:01:32] Yes, you are. So the reason why I invited you on the show today is to talk about SEO, which means search engine optimization. Which is how you put content out, Google finds that content, and then Google serves it up to people who are searching. Jillian: [00:01:53] For bloggers, I would say, SEO, it just seems so abstract and difficult. Google seems like this black box. I want us to really dig in on how as a blogger, who might not be very technical, how you as a blogger should start to think about SEO. David: [00:02:17] Yes, I think that's a great topic, Jillian. I'm excited to talk about it. A lot of what I've been doing over the last many years is trying to make that specific topic more and more simple, both for myself so that I can do better at it, and for other people whom I work with. David: [00:02:36] Having to run an SEO team and a team of content marketers and tried to sort of bridge that gap. I've put a lot of energy and thought into this, so I'm excited to kind of boil it down. Jillian: [00:02:49] Great. Somehow, SEO does not seem anywhere near as sexy as posting on Instagram. David: [00:02:55] No, it's not. It doesn't, does it? Jillian: [00:02:59] And I know a lot of bloggers who therefore go, "I'm not going to dig in there. I'm just going to work on my Instagram." If you understand SEO, you can get a ton of traffic from Google for free! David: [00:03:05] Yeah. And unfortunately, the truth is that there is a ton of traffic to be gotten from Google. There's a ton of traffic, and it's extremely motivated traffic as well, because this is traffic that has a specific question, but it's turned to Google to get the answer to that question. David: [00:03:36] Google has crawled the web and it says, "Well, here are the 10 best answers to your question that exist on the web." And of course, if you're the first best answer to that question on the whole world wide web, then tons of traffic is going to come your way. David: [00:03:55] That traffic has already basically been validated that your article is awesome. So it's really a fantastic source of traffic. Those who are using it for traffic and getting traffic from it know that. What I'd like to kind of talk about is where does that start. David: [00:04:16] How do you find your way into SEO into Google traffic? The way that I find my way in is... I think of Google, I think of those people who are approaching Google. What are they asking, the questions that they're asking that I can answer. It's as simple as that, really. For SEO, ask yourself what are people searching for on Google? David: [00:04:39] And there are a few different ways to kind of come across an answer to that question. The first is by instinct. If you don't even want to touch a tool, you can do good SEO without doing any research or anything like that, just through really thinking about the kinds of questions that you hear people ask in your space. David: [00:05:06] It can really be as simple as that. Lately, I've been hearing a lot of people ask, for example, how much traffic Pinterest can send me because in Facebook, traffic is going down because they are limiting the reach of businesses. David: [00:05:23] So people are turning to other networks. Pinterest is one of the networks that is known for sending traffic. I know that people are asking the question, "Do I really need to do keyword research to validate that?" Not necessarily. I can just say, "I believe that that's what people are searching for." David: [00:05:45] The next question is, "How are they searching for it? What words are they using?" And the answer to that is, "What was it that they used when they asked you about that question? When you've heard that question posed, how do real people talk about this?" Jillian: [00:06:00] Okay, so let's say I am a food blogger. Let's say I am a niched food blogger. Let's say I am a vegan food blogger. So what I do is I sit in my kitchen, and I come up with cool vegan recipes. David: [00:06:17] Yes, so you're sitting in your kitchen, you're coming up with cool vegan recipes, you're thinking specifically about vegan food, and you're thinking about the kinds of things that people would be interested in. David: [00:06:32] It might be vegan chocolate desserts. It might be vegan bread and vegan this and that. All the different kinds of things that you know are popular and the words that people use for them. David: [00:06:48] When you're thinking about your vegan chocolate cake, you've been calling it a vegan Chocy Puff Puff. Kids love that, right? Jillian: [00:06:59] Is that a British thing? David: [00:07:01] It's not. I just made that up but it sounds frou frou. Jillian: [00:07:05] It sounds fun. David: [00:07:07] Yes. So the Chocy Puff Puff, the vegan Chocy Puff Puff, when it comes time to write your recipe up and name it, you're not necessarily going to want to call it the vegan Chocy Puff Puff everywhere because people won't be searching for that. David: [00:07:27] Because you made that up until such times as this thing really takes off, and everybody is talking about the vegan Chocy Puff Puff. For SEO, use keywords in the name, title, and throughout your post David: [00:07:36] When it comes to search, SEO, for Pinterest too because Pinterest is a search engine in many ways, you're going to want to use the words that people use. You look at your vegan Chocy Puff Puff, and you think, "How would somebody describe this?" If the answer is, "It's a vegan chocolate cake", then you have to use those words for both the naming, the title of your recipe and throughout your recipe. David: [00:08:10] One way in it is, "I want to make my vegan Chocy Puff Puff. I want to put that out there." That's one way, but the other way in is, "What are people really looking for right now? What are they really interested in?" What is keyword research for SEO? David: [00:08:29] That way, you start with what's called keyword research. I already talked to you about instinct but there are other very simple ways to give you a little bit more of a leg up. Jillian: [00:08:40] Could you just very briefly describe what a keyword is? David: [00:08:46] Okay. Yes, thank you, Jillian. Keep bringing me back to this. I like that. Okay, so a keyword is simply a word that you have identified as being key to some kind of search intent. David: [00:09:04] So somebody is searching for a thing. Let's say that your title for your recipe now is vegan chocolate cake. Well, I forgot what it was - chocy puff puff, delicious Chocy Puff Puff. Now, your keywords here are vegan chocolate cake because those are the ones that people are going to search when they're looking for vegan chocolate cakes. David: [00:09:34] Your Chocy Puff Puff, that's more of sort of a branded term. Those aren't really keywords because nobody else will ever use them. Jillian: [00:09:45] Got it. David: [00:09:45] So keywords really are words that have search intent behind them. Jillian: [00:09:53] Got it. Start keyword research with Google Auto-Suggest David: [00:09:54] So we've figured out some topics based on instinct, what we think people looking for. Another great way in to finding new ideas for keywords in different plays on things is with a tool called Google Auto-Suggest. David: [00:10:13] All that is is you load up google.com, and you start typing the words that you think people are interested in. If I was to load up google.com and start typing, if I was to start, let's try it. I'm going to load up google.com right now. I'm going to start typing vegan. David: [00:10:42] What it's showing me is a bunch of searches that people have done. It actually orders them based on how popular those searches are. So the first thing it's showing me is vegan recipes. David: [00:10:53] It says vegan diet, vegan cheese, vegan pancakes, vegan food near me, vegan breakfast, etc. This is rudimentary keyword research. It couldn't be easier. All I did was started typing a word and Google's telling me, "Here are other things that people commonly search when they search for this." Jillian: [00:11:14] So just based on that, this is the way that I think about it, I would immediately get in my kitchen and start making vegan pancakes. Do you think that's a good idea, or do you feel like vegan pancakes, because it is one of the first options or suggestions, that it is such a crowded space, that I shouldn't even try to make vegan pancakes and try to rank for that in Google? David: [00:11:42] Yes. So a part of this will depend on how strong you think you are as a content creator, and how strong you think your website is compared to other people's in this space. David: [00:11:55] Now, I wouldn't worry too much about that second one, how strong you think your website is. Because ultimately, if you can do the first one right, be the best content creator out there, then Google will, in time, respect your website and send you traffic. David: [00:12:14] The answer to that for me is you Google the thing that you're thinking about creating. Now, we've decided "Alright, we were going to do a chocolate recipe but vegan pancakes sounds really interesting. It's saying that there's tons of traffic for this so we're going to Google vegan pancakes." David: [00:12:40] We're going to look at the results. What we see is a five minute vegan pancake recipe, All Recipes vegan pancake recipe, light and fluffy vegan pancakes, how to make easy vegan pancakes without eggs and milk, and whole grain vegan pancakes. Those are the top five results. How much traffic do the top results on Google get? David: [00:13:08] That's what I would tell you to do. Look at the top five results because most of the traffic will go there. In fact, around about 20 percent of the traffic for that keyword search will go to the first results. David: [00:13:24] Each one down will get about half as much traffic as you go down that page. Those top five are where you really have to be if you want to get a good amount of traffic. I described each of those titles for each of the pieces, and did you notice how each one was slightly different? They each had something going for it, didn't it? Jillian: [00:13:43] Yes. David: [00:13:43] One was a five-minute, sounds nice and easy. One was light and fluffy. One was how to make easy ones without eggs and milk, specific about not being with eggs and milk. The other one was whole grain. Ask yourself how your content is different to stand out in Google David: [00:13:56] They've all got something going on. The question that you would then have for yourself is - It's like any marketing question really - "How am I different? How's my content different? How's it going to stand out here? David: [00:14:10] Can I make something that really does stand out that nobody else has done here, but I know that people who are looking for vegan pancakes are really going to love. Jillian: [00:14:19] So would you say that words like easy, five-minute, those kinds of things, are part of your keywords like when you're coming up with what your vegan pancake recipe will be, that you should really be thinking about, that even the word easy can be beneficial? David: [00:14:42] Yeah. So I would differentiate them from keywords because they likely won't have a ton of search intent. People might be searching for easy vegan pancake recipes, and if you believe that to be the case, then easy is then one of your keywords. David: [00:15:01] You are deliberately going to try and rank for easy vegan pancake recipes. If that's not the case, and really just going for a vegan pancake recipes, then the easy part or the whole grain part is more about positioning. David: [00:15:19] It's more about saying, "This is what I think people will be excited to click on when they see this list of recipes." We often see that with things like the ultimate guide to -. Jillian: [00:15:29] Yes, best, top, those kinds of things, I never know whether I should be using those words in my titles. David: [00:15:38] Well the answer to that is - I'm going to now explain how Google decides where to rank your piece of content. Okay, so let's say we've actually finished our recipe. David: [00:15:56] We've typed it up on the blog. We've done the very basics of SEO which I can't like neglect. I'm going to say them now and they are use the keywords in the title of the post. That's essential. If you don't do that, you won't rank. David: [00:16:14] It's as simple as that. The second one is you use your keywords throughout your post. Simple as that. Jillian: [00:16:23] Now, here's one question which is, it used to be that you would want to repeat the exact keywords like five times in the post and then I've read that Google's smarter than that and then ultimately you can mix it up a little bit. Jillian: [00:16:37] Let's say it's easy vegan pancakes that you might say these vegan pancakes are the easiest. You don't have to say easy vegan pancakes five times in your post. David: [00:16:51] Yeah. I would say that yes, the truth now is that Google's very smart at telling what your post is about. The most important thing that you can do is to actually write a post that is about that thing. David: [00:17:09] If your post really is a recipe for easy vegan pancakes, then it will be very difficult for you to write that recipe for easy vegan pancakes without the word easy, vegan and pancakes. David: [00:17:23] You don't have to worry too much about using your keywords. When you've finished your post, you might just want to check over it and make sure that you are using those words. It should be very organic, and the biggest thing that Google's looking for is that yes, the words are there but that's ultimately not what's most important. David: [00:17:46] What's going to be much more important is how people respond to your post. I'm going to get into that in a minute. You use those keywords, and I just boil it down to call a spade a spade. It's as simple as that. David: [00:18:03] Just write your post. It's about what it's about. Just write it. And when you're finished, just look over it and just say "Is it clear that this is what this is about, and we're using the words? I am? Okay, that's good enough." David: [00:00:00] Don't worry about any formulas for how many times you should use this word and that word and getting the exact phrase match and things like that. Don't worry too much about that. That's not what's going to really determine whether or not your recipe ultimately or your piece of content is in ranks. What is going to decide how your post ranks in Google is how people respond to it David: [00:18:38] What's going to decide it ultimately is how people respond to it. This is how Google has really changed in the last few years. Now, what they'll do when you launch a piece of content is they will shuffle it around in the rankings. They'll sort of show it briefly on the first page, and they'll see how people respond to it when they click through it. David: [00:19:03] And here's what they're looking for. The two basic things that they're looking for is the click through rate. When your post is in a search result, do people click on it? Do they think it's a good answer, that it sounds like a good answer which is a big part of why we spend that time thinking about what's the best position for our piece of content in amongst these other pieces of content that we know already do well? David: [00:19:37] Now if you don't have that, if yours is the fifth easy vegan pancake recipe in the list of easy vegan pancake recipes, then you are not going to have anything compelling enough to kind of shoot you up the list. You just can be another one of all of those. But now, let's think about that same list of five easy vegan recipes. What if one of them was a one minute vegan recipe? That's different. That's really easy. David: [00:20:08] What if one of them was a waffle pancake? It's an easy waffle pancake recipe. How are you differentiating? How are you going to be the one that they click on? Because what Google does is it knows the average click through rate of all the different positions. Let's say it's put you on position 2 but it's observing that you're getting more clicks than the guy who's in position 1. Well, you need to be in position 1, and so it moves you to position 1. Jillian: [00:20:44] Wow. So it is constantly testing out your content. David: [00:20:51] That's right. It's constantly shuffling its search results to see if there's a better result, basically, all of them in the order of how well people respond. The second part of this that I definitely want to talk about as it relates to exactly what I'm kind of talking about right now, is how people interact with your content, right? David: [00:21:12] So one of them is click through rate. That's whether they click on your content when they see it in a search result. The other one is dwell time. Google knows when somebody click through to your content. They know when they click back out to the search result. They obviously own their own property so they can see it. David: [00:21:35] If someone comes over to your recipe, comes back, goes and looks at a different recipe and stays there longer, that's a good sign that that other recipe actually was the better answer for them. The sort of flipside to that is if they could go over to your piece of content and they spend a long time there before either coming back or coming back and doing a different search, then that suggests that your content was really good. Google knows is how long people spend on your content David: [00:22:05] The other thing that Google knows is how long people spend on your content. Do they take a long time reading it? That's also a big one. And if they do it, if people spend twice as long reading your content as the other results on the page, then Google will favor with your content, and you'll find it raised or rising up in the rankings. David: [00:22:30] Now, one thing that we do to help with that is videos. If you have videos on the page, it tends to increase the amount of time people spend on your content but also just creating really definitive answers, really great pieces of content and also pieces of content that have related pieces of content that you can go on and keep kind of exploring out on your website or elsewhere. Jillian: [00:22:57] And I was just reading an article about this. I forgot the term but it's this idea that if you are answering the vegan pancake question and you have this great vegan pancake recipe but then you had done a vegan crepe recipe, that within your vegan pancake recipe, maybe at the bottom, you say, "Hey, if you did this easy vegan pancake recipe, check out my vegan crepe recipe." Jillian: [00:23:26] And the idea is to continue to answer the question or to continue to peek the interest of the reader with more relevant content. David: [00:23:35] Yeah. I think it's an excellent idea both in terms of recycling traffic that you already have. So you've gotten traffic and now, you're going to get additional page views from that traffic and build additional loyalty from that person. David: [00:23:48] Perhaps they'll pin that and that other recipe as well, but also in terms of that's a person who's not going back to Google. They're staying on your website so it's a sign to Google that this is a good website, that people like it there. Jillian: [00:24:02] Isn't the word authority, that Google sees you're having authority in that area? David: [00:24:13] Originally, there is this stool you might think of. Originally, it had one leg. It wasn't very stable. That leg was relevance . Google would look at your website, and it would say, "What does this website tell us it is?" and we'll rank it accordingly. What does "authority" mean with Google SEO? David: [00:24:32] Obviously, that's open to spam. Anybody can say anything is anything, and it's not really that. So they made another leg, and it's authority. Authority is: "What do other websites say about my website? Who is linking to me, and what do they know?" David: [00:24:49] If I'm a vegan blogger or a dozen other vegan bloggers linked to my recipes, then that tells Google that I'm respected within the world of vegan bloggers. That's important still today, the authority of your website, and you'll discover that Google respects you for certain topics. David: [00:25:08] If you are a vegan food blogger and then you try to write about a lesson plan for a mathematics course, you'll find that you'll struggle a lot more to rank for that because Google looks at your website and says "What do you know about mathematics?" It doesn't respect you yet for that until you've got authority there. David: [00:25:34] So authority is an important part of it as well. The challenge with authority is that it's very difficult to sort of fake or get a leg up beyond because it's based on links, and links are difficult to get. David: [00:25:56] Often, the best way ultimately to get links is to be notable and to do great work because once you've got that vegan pancake recipe up the top five vegan pancake recipes on Google, you are going to be getting thousands of people looking at it. David: [00:26:16] They're going to be searching. They're going to be sharing it on social. They may be linking to it from their own blogs when they start to write about other recipes. What we find over time is that the stuff that ranks, attracts links and it's a self-fulfilling prophecy. And so a rising tide lifts all boats, and your blogs suddenly becomes respectable by Google, and you find everything starts ranking. Should you work with other bloggers on SEO sharing links? Jillian: [00:26:43] Now, here is a question. I talked to a lot of bloggers, and one strategy bloggers are using is coming together, working within their niche, befriending their competitors, that kind of thing, and then doing this thing where they are sharing links. Jillian: [00:27:03] So let's say you and I are both vegan recipe developers, bloggers, and I have a pancake recipe. You've got the chocolate cake recipe. Let's say somehow, I say, "Well, you can turn my pancakes into chocolate pancakes. In fact, you may even want to check out this chocolate vegan recipe on this other site, on your side. I put a link to it and then you put a link to my site on your blog." Jillian: [00:27:33] Do you think that is a good strategy, especially if I know that your link is high quality? I like your recipes. You like my recipes. Should we start working together? David: [00:27:42] Yes. That's sort of the very best way to go about it. That's very organic. That's two people who know each other, who respect each other's content, sharing their audience with each other. That's exactly what Google is looking for when it looks for authority. It wants to know that you have relationships with other bloggers and that you respect this specific recipe of theirs enough to send your readers over there. So that is absolutely a great way to build authority. Jillian: [00:28:17] So as a blogger, you can be very intentional if you have a group of friends who are doing what you're doing, that you guys can work together to help each other with search. David: [00:28:28] Yeah. You can absolutely. You can even get to the level of sophistication where you're aware of all the things you would like to rank for. You're aware of where you rank for all various different things. You are reaching out to your friends to say, "Hey, I have this great vegan pancake recipe. It's stuck at number 11 at the moment. I just need a couple of links. And I think it'll be in the top five. And from there, it's the best. It will rise up like a good cake." David: [00:29:11] You can even get that deliberate where you're cherry picking the things that you want people to link to and then can using those relationships in that way. Jillian: [00:29:22] Let's say we have a post that I think is terrific. On our site, for example, we have a unicorn Easter bunny printables. They're super cute, original and I want a rank for them. So I would go into Google, and I would search for Easter Bunny unicorn printable, see where I organically am coming up. It's just like search for it and see if I am on the third page or the first page. David: [00:29:55] The thing is I would go incognito before you search for it. Google is aware of your search history. I know, Jillian, that you really like the Catch My Party website. So it's going to say, "Oh, well. Catch My Party has a piece about this, so Jillian is going to like so I'll show her that one first." Jillian: [00:30:14] That's good. David: [00:30:15] So you want to go incognito to get a more realistic view of what other people will see. Jillian: [00:30:21] Okay, so let's just go back for a second. An incognito window is a window that has no cookies, no history. Google does not know who I am. If you don't know how to open an incognito window Google it with your browser. I use Chrome so I know how to open an incognito window in Chrome. If you use Safari, just Google it. It's very easy to figure out. David: [00:30:50] That's right. Yes. Yeah, exactly. But you're right. Search for the thing that you're interested in ranking for. Look at where you currently rank, and look at the competition. David: [00:31:03] Ideally, you've done all that before you even wrote the piece of content because you were aware that there's a bunch of pieces of content out there that are about one aspect of this, but they all neglect this important aspect that you could put in your post and therefore, make it more appealing in those search results. Jillian: [00:31:25] So we've got the Easter Bunny but then we add the unicorn to it. And all of a sudden, wow, okay. David: [00:31:33] There's the little element of magic. Jillian: [00:31:35] Yes. Okay. So then I see this post and let's say after we get off the call, I'm going to go look but it's on page three. I would like to get it up to page one. So then I would reach out to some of my friends and say, "Hey, I've got this post. Do you think you could add a link to your blog somewhere, and I will then add a link to whatever you want on my blog. I'll find a relevant piece of content, and I will then attach, add it organically within the post someplace else on my blog." David: [00:32:11] Yeah. A challenge there that you'll come across is where will they link to this from that will make sense for people. If you want to try to broker that kind of relationship, it often pays to have figured that out for them. David: [00:32:29] I noticed that you wrote about a unicorn party recently, and I have this cool thing about Easter and unicorns. And so I think this will be a great piece of content for you to link to whereas if you approach your chartered accountant blogger who has a finance blog, there are going to be like, "I mean that sounds great but I really don't understand how I can make that happen for you." The value of guest posting on other people's blogs David: [00:33:01] The ultimate answer to how to make that happen for yourself is guest blogging which a lot of people use. Essentially, you say, "I'd like to come onto your blog to write a post for your blog." And this kind of usually an understanding there that in that post, there will be a couple of links to your content. It will be a post that will in some ways explain to their audience who you are and what you do. David: [00:33:31] So if you were to approach your finance blogger friend with a post about how to throw cheap parties that won't break the bank of any family, that might make sense to them. In that post, you can mention your really affordable Easter party since that's coming up, and you can mention maybe a couple of other things that need a little bit of little love. Jillian: [00:34:04] As a strategy though, is it more powerful for those links to show up and say up another party blogger's blog or my accountant's blog? Does that matter? David: [00:34:14] Party blogger's blog if possible. The reason behind that being that Google is aware of what your friend's blog is about. It will send more authority to you for party related topics if it's a link from a party related website. However, all links are good. David: [00:34:41] Another thing you should know about them is that there are diminishing returns for links from the same domain. So what does that mean? What that means is if you had the option of getting 100 links from one domain from one of your friend's blogs or 100 links from ten different friend's blogs, you should definitely go for the ten different friends because each time Google says, "Well, clearly, I already know that this website likes you. I care less about this second and third and fourth and fifth link than I did about the previous one." Jillian: [00:35:18] Right. Now, here's a question: Does it help? Let's say I link to your blog. Does that help me at all? Let's say I happen to link to your blog, and it's not quid pro quo. Does that at all affect me or am I only sharing the love with you? David: [00:35:37] Yeah, you're sharing your traffic as well and you should be aware of that. A certain number of people will click through that link and may never come back. David: [00:35:47] But other than that, it doesn't affect you to the detriment at all unless of course, you're helping your competitors to outrank you for things that you're trying to rank for. For example, a very bad strategy is to Google the thing you want to rank, read the top 5 articles and be like, "Well, these are all brilliant. I'm going to link to all of them and then send lots of authority to all the things you're trying to beat." David: [00:36:16] That's probably not a smart way to go about it, but in general, there's no real downside to linking to somebody else. I want to just mention one more way to kind of grow authority that it's in many ways the most powerful and the best. David: [00:36:34] That is to create unique pieces of content that are uniquely useful to people so much so that they can't help but reference them. So for example, we created a piece of content. We noticed that there was a really good answer out there for how often to post to Instagram, so I used our member data to answer that question. David: [00:37:01] We discovered that you get more likes, you get more followers, etc., if the more often you post. You need to post at least once a day to Instagram to really grow effectively. We had all this great data. It's a great post and so it started to rank well. David: [00:37:23] Then because everybody would google that, looking for statistics about it, looking for hard evidence and there wasn't really hardly any, and ours was the best piece for that, we started to get a lot of links. For that one piece of content on the Tailwind blog, I've never reached out to anybody to get them to link to it but we have links from Buffer and from entrepreneur.com, HootSuite, Ink.com. David: [00:37:46] We have all these great links just because it's the right piece of content that lots of people need to reference for other pieces of content they're writing. Jillian: [00:38:01] So if you can answer a question that nobody else can answer or nobody's thinking to answer, that is a sweet spot to be. David: [00:38:10] Yeah, or just answer it in a better way. That doesn't necessarily have to be a question that requires data. It can be all sorts of different things. But yes, that is a very solid way to build authority. Can Yoast help your SEO? Jillian: [00:38:25] I love that. So can we talk about tools? Can we just circle back to Yoast for example which is something that many bloggers use. It's Y-O-A-S-T. David: [00:38:36] Right. Yes. So WordPress is built today in such a way that your website will be search friendly. In the old days, this was not necessarily true. The title of your blog post would be your URL and your H1 and you're all of this technical stuff. David: [00:39:02] But today, it more or less is a should, and Yoast will kind of give you a little bit more control and a little bit more assurance that that is taken care of for you on your WordPress blog. David: [00:39:15] We use it, and it gives you a little bit more flexibility as well. There are some different things you can do but it's not the answer to how you do great SEO. David: [00:39:26] The answer to how you do great SEO and rank well is that you're writing about the things people are interested in or yours is the best piece of content out there so Google can't help but rank you at the top because it wants to send people to the best. Those are the two main things. Jillian: [00:39:44] So Yoast is like guard rails but the real thinking is before you even write the post. David: [00:39:54] Yeah. Yeah. Jillian: [00:39:56] Yoast will keep you within the parameters of like, "Yes, all the keywords are there." But it's really you being that person stepping back and saying, "What are people searching for? What kind of content should I be creating?" Jillian: [00:40:12] And this is, I think, a really good thing to highlight which is if you are a vegan food blogger, yes, you should be blogging about those things that are really interesting to you. You love chia seeds and so you're going to blog about that but also to step back and go, "Okay but I have a community of people. What are they interested in?" It's a combination between what I'm interested in and what they're interested in. David: [00:40:44] Exactly. Yes. Jillian: [00:40:45] Because otherwise you're just blogging in a vacuum. David: [00:40:49] Yeah. That's exactly right. Yeah, and ultimately, kind of where we are now is that SEO is informing our strategy in a big way. Jillian: [00:41:04] What do you mean by that? David: [00:41:05] What I mean by that is that we have a very good understanding of all of the things that people are looking for in our space. We often write to fit those needs. We also sometimes write because we think people should know about this or this new thing happened. It's not all about the search traffic but the search traffic tells you what people are interested in. I mean, you would be crazy not to pay attention to that. Tools to help with SEO Jillian: [00:41:41] What tools? I know that there are some expensive tools. One is SEMRush which has been recommended to me by you and others but that is a really expensive tool. I think it's like $99 a month. But are there cheaper ways to 80-20 this, to get at the stuff that's really going to help you? David: [00:42:04] Yeah. So I mentioned Google auto-suggest and of course, Pinterest also has an auto-suggest tool where you start typing keywords in, and it will suggest other keywords they're related. So those two are very simple and very free. Google Keyword Planner is another tool which is essentially free although you need to have an active campaign, an active Google Adwords campaign, which basically means creating one and pausing it. David: [00:42:34] You're actually using Keyword Planner Tool. It used to be free. That's not great but there it is. It's a bit of a bare back tool but essentially, what you do is you type in a keyword and Google will say, "Here are a bunch of keywords that we think are similar to this keyword and how much traffic they get every month." David: [00:42:59] So it's best in my opinion for what your idea is but you're not quite sure which way to go with it. So I know that this is a vegan pancake recipe. But should I go for vegan waffles recipe or vegan pancake recipe because I think both are good and really this could be either? Which has more traffic? Google Keyword planner will tell you, "Well, the pancake recipe one has a thousand searches a month and the waffles have 50 searches a month." So you should do the pancakes. Jillian: [00:43:42] Got it. Even though that will be probably more competitive. David: [00:43:46] Yes that's right. That's a decision for you to make. You could maybe look at the waffles, and nobody's written about that. You're sure you could be number one. Get a little bit of traffic. That's kind of a choice for you. Jillian: [00:44:02] Oh, wow. Well, I love that you've been able to get in the mind of Google, because again, I think that SEO, as a blogger, can feel scary. Here's a question which you hear about: The algorithms are changing. Has it stayed consistent in terms of how to think about creating content or is it ever-changing kind of like a Facebook algorithm or those kinds of things? Given that you've had experience for a while now in SEO, what would you say? David: [00:44:38] Yeah. So after 10 years of this, there was a time when things were very different. I mentioned that stool. I was building that stool. We got two legs. In the third leg is what I was telling you about how people engage with your content, the click-through rate and the dwell time. David: [00:44:58] That's a new leg to this tool that happened probably four years ago now. But since then, it hasn't really fundamentally changed. Now, it's dual. It's there. It's sturdy. They don't really need to change it. Today, because they dialed right in on, they managed to dial right in on, what's the best piece of content or what piece of content are people responding to best? That's pretty robust. David: [00:45:34] They don't really need to change that. That makes it really simple. I actually think that it's a wonderful time to do SEO. Not if you're a technical kind of nerdy, trying to hack the system kind of guy, but if you're, "I want to create something really valuable for people, and I want to do great content." David: [00:45:54] It's a great time because you know that if you can create something really unique and wonderful that people are going to respond to, that if you can get it on that first page, Google will take care of the rest and kind of figure it out and push it up for you. How quickly does your content start to rank in Google? Jillian: [00:46:13] Oh, sorry. I have one last question which is how quickly do things change? I post my vegan pancake recipe. How quickly would it start to rank? Let's say I ultimately get it into that number one spot. How long will it stay there? David: [00:46:35] Great question. Yeah. So how quickly Google becomes aware of your piece of content? It kind of depends on how high profile it is. So if you have a high profile website, Google may come and look at it every day. David: [00:46:58] Most blogs, probably every three days. So let's say you post something, and you don't do anything specific to alert Google to that. Within three days, there's a good chance that your piece of content will be in Google's index. And then how long will it stay ranking highly if you manage to get a ranking highly? David: [00:47:21] Well, it's Darwinian. It depends on how evergreen, how relevant it stays. It depends on whether other things come out there are better than it. If these things happen, then you'll find your content slipping down the search rankings. The opposite to that, generally what I find to be the case, is when you're investing in your content in a meaningful and consistent way. David: [00:48:00] What happens is that a rising tide lifts all boats where now, you've got hundreds of pieces of content that are ranking in search engines across the board. Each of them is occasionally getting a new link which means a new link to your blog. Google is saying "Oh, this website's kind of more important than it was before." David: [00:48:25] All of your content is sort of rising up the rankings. That's sort of the ideal situation but once something is ranking well, assuming that nothing else jumps in that is far better than it, it can rank for years. That's really the long term power of Google. It's the accumulated traffic that you get by adding another piece of content that every month is going to send a thousand people to you and another piece and another piece. Pretty soon, you're looking at tens, hundreds of thousands of people every month coming to old pieces of content through Google. Jillian: [00:49:03] I keep saying this is the last question but this is mine. We have been at this for a long time. We have a lot of old content. Should we be going back? Let's say it's almost Easter, should we be going back to our old Easter posts and refreshing them, reposting them or doing something to them to hopefully get them to rank higher? Maybe, it's like a lost piece of content somewhere. What is your thought about that? Jillian: [00:49:35] Yeah, it's possible. It's all something that I've done a lot of. I'm just personally more orientated towards creating something new especially in a situation like yours where you have a big back catalogue. I think it depends on how much low hanging fruit there is. David: [00:49:56] If you think you have a big back catalogue of stuff that is not using keywords for example, then there's probably a huge benefit to go back in and kind of sort of work on them. But if for a long time, you've been aware of SEO and you've been using keywords to the best of your ability, then going back to visiting those posts probably isn't going to have a lot of advantage to it. What is Google Webmaster Tools? David: [00:50:23] One thing that you could do is Google has a tool called Google Webmaster Tools which you can set up. You can google how to set that up. It has a dashboard that tells you all of the things that you rank for in Google, where you rank for them and how many clicks you've gotten from them. It's very useful. David: [00:50:46] One thing you could do with that is you can use that to say, "Okay, export of all of that. In a spreadsheet, I'm going to see everything that I rank on the second page for. Those might be low hanging fruit for getting links to them or maybe tightening up the SEO. David: [00:51:06] Maybe you really didn't use, maybe use one of the keywords but not the other one and really, if you've used both, you think maybe you could jump onto that first page break. So identifying the low hanging fruit is really the key if you're going to start looking at your back catalog. You could drown in all that content. It could take forever. Jillian: [00:51:26] Right. And if you're in page 50 of something, to get it to page 49 is not going to help you that much whereas if you could get your content from page two or page three up to page one, the benefits are exponential. David: [00:51:41] Yes. Thank you for spelling that out. That's exactly right, Jillian. Jillian: [00:51:44] Okay. Well, that is super helpful. David, I have to say, this has been so enlightening. I have learned so much. I thought I knew a lot but just you spelling it out in such an easy to understand way. I have so many ideas right now in my head. David: [00:52:03] Oh, good. Wonderful. I couldn't have gone better then. Jillian: [00:52:07] I hope to have you back on the podcast so that we can do a part two and even dig a little deeper. David: [00:52:13] I don't really know anything else, unfortunately. I'll have to learn something. Jillian: [00:52:16] All right. Thank you for being on this show. David: [00:52:24] Alright. Thank you, Jillian. I look forward to a follow up. Jillian: [00:52:28] If you're seriously trying to grow your followers on Instagram, Facebook, Instagram, Pinterest and also grow your email list, definitely check out MiloTree. It's a pop-up you embed on your blog. It pops up and asks your visitors to follow you on social media or subscribe to your list, and it really works. Jillian: [00:52:50] It's easy to install. We offer a WordPress plugin or just add a symbol and a code. It's Google-friendly on mobile so you don't have to worry about showing pop-ups on mobile. It is lightning fast and will not slow your site down and if you act now, you can try it out for 30 days free. Sign up for MiloTree now and get your first 30 DAYS FREE!

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