Podcasts about mccall jones

In this episode of The Russell Brunson Show, I'm sharing the second part of our recent ClickFunnels Connect event in Salt Lake City. After I kicked off the day and McCall Jones crushed it on stage, we brought up Bridger Pennington, and what followed was part motivation, part marketing strategy, and part masterclass in how to raise money, think bigger, and lead like a true founder! Seriously… His presentation was insanely valuable! If you've ever wondered how the top 1% think when it comes to capital, scalability, and leadership… This session is packed with gold! Key Highlights: Why most entrepreneurs struggle to raise money, and what Bridger did differently The surprising “David vs Goliath” mindset that helped Bridger compete with billion-dollar firms How to pitch your business to investors (even if you don't think you're ready) Why “small thinking” kills momentum, and how to build a vision people want to fund Bridger's 3 keys to raising capital and building credibility fast What we can learn from the world's best fund managers, and how to apply it to marketing The difference between being a CEO and a visionary, and how to grow into that next level of leadership Whether you're bootstrapping a startup, scaling a sales team, or thinking about raising outside money for the first time… this episode will challenge the way you think about marketing, business, and what's really possible when you step into the founder role! To learn more about what Bridger is doing and stay in contact with him… Go to BridgerPennington.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.clickfunnelsconnect.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode of The Russell Brunson Show takes you inside the ClickFunnels Connect event we just hosted in Salt Lake City. In the first part of the episode, I share what ClickFunnels Connect actually is, who it's for, and why we believe it's the next big chapter for funnel builders, entrepreneurs, and creators looking to grow faster by growing together. Then you'll hear from one of our most powerful voices in the marketing world… McCall Jones! Her session on influence and authenticity blew everyone away, and I knew we had to share it with you here. If you've ever struggled to feel confident on camera… or wondered how to build real connection with your audience without trying to be someone you're not… McCall breaks it all down with frameworks that are both simple and life-changing. Key Highlights: Why we created ClickFunnels Connect and how it's helping entrepreneurs grow together The hidden reason most people feel awkward on camera (and how to fix it) How McCall uses the “Stage & Story” method to turn your personality into your superpower The difference between real influence and trying too hard to be “authentic” Why copying other marketers kills your connection — and what to do instead How to show up with more confidence, clarity, and presence in every piece of content This episode is packed with strategy, identity shifts, and the kind of clarity that can transform your marketing from the inside out. Whether you're already showing up consistently or still finding your voice, McCall's insights will change the way you think about influence forever. And if you love it and want more from McCall… Follow her on Instagram at @mccalljonesofficial ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is sponsored by: Connect With McCall Joneshttps://charismahacking.com/ Are you tired of feeling like a different person on camera or on stage—even though you're charismatic and confident in everyday life? Today's guest, McCall Jones, has spent her entire life on stage and in front of the camera. She's the founder of Charisma Hacking, an innovative system that helps entrepreneurs, speakers, and coaches tap into their most authentic, magnetic presence—without faking an “on-stage persona.” In this episode, McCall joins Sean to reveal: Why “being yourself” is easier said than done—and the real steps to take so authenticity shines through The exact process she used to help Russell Brunson (Co-Founder of ClickFunnels) refine his sales videos and boost conversions How to harness “Emotional Triggers” to connect with audiences and spark them to take action The difference between energy and intensity—and how understanding each one unlocks your best performance A simple “warm open” technique that transforms stiff, awkward videos into engaging messages that people want to watch McCall's upcoming Charisma Hacking program, designed to help you level up your speaking, video presence, and storytelling for 2025 and beyond Whether you're an established speaker, an entrepreneur looking to scale, or simply someone who wants to master storytelling, you'll find golden nuggets in every minute of McCall's insights. She proves that you don't have to reinvent yourself—just lean into the uniqueness you already have, but do it strategically. Don't miss out on learning how to speak, sell, and inspire with genuine confidence—and watch your audience engagement soar. Key Topics: How McCall transitioned from child performer to helping entrepreneurs The secret to emotional alignment before hitting “record” Why “modeling” the wrong mentor can sabotage your authenticity Quick fixes to appear more confident—no matter your charisma style The “Warm Open” framework to overcome camera awkwardness Leveraging authenticity to differentiate your offers Turning your unique story into your ultimate selling advantage If you've ever wanted to captivate, persuade, and deeply connect with your audience—this episode is your roadmap. Resources & Links Mentioned: McCall Jones's Website: CharismaHacking.com Follow McCall on Social: @mccalljonesofficial (Instagram) Stay tuned for her upcoming Charisma Hacking program launch! Grab your headphones, pump up the volume, and get ready to unleash the hidden spark inside you that your audience has been waiting to see.

I had the pleasure of sitting down with McCall Jones, founder of Charisma Hacking, and together we dove deep into a topic every entrepreneur struggles with: how to be your authentic self on camera. McCall has a powerful framework that makes it easier for anyone to present with confidence, without trying to mimic people like Tony Robbins or Gary Vee. If you've ever felt awkward or out of place while speaking or presenting or when making a video, this episode is for you. McCall shares how understanding your unique "charisma type" helps you stay true to yourself while still connecting with your audience. We also talked about how storytelling—when done right—can increase the value of what you're offering. Whether you're speaking on stage, on a Facebook Live, or filming ads, knowing how to tap into your charisma can make all the difference in your results. Key Highlights: Discovering Your Charisma Type: Find the style that fits you, so you no longer feel fake or uncomfortable in front of a camera. Emotionally Engaging Stories: Learn how to tell stories that spark connection and inspire action. The Power of Staying "On Center": Avoid looking inauthentic by aligning with your natural charisma type. Real-World Examples: We discuss my own struggles with pitching and how McCall's feedback helped me avoid common pitfalls. Charisma Styles Broken Down: Learn the distinctions between different charisma types like Excite, Roar, and Charm—and how to find your own. This conversation is packed with insights to help you unlock the power of authenticity and storytelling in your business. Tune in now to transform how you present and connect with your audience! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textGet ready for an amazing episode with none other than the incredible McCall Jones! Molly Richards teams up with McCall to dive deep into the magic of charisma, where being your authentic self is the secret sauce. McCall, the powerhouse behind Charisma Hacking, shares her personal journey of helping people tap into their true selves and shine in their own unique way. Together, they break down how to crush fear, conquer self-doubt, and use emotions as a superpower in building your charisma. This episode is packed with inspiration as McCall reveals how setting clear goals and surrounding yourself with a rock-solid support system can elevate your personal growth. You won't want to miss McCall's game-changing insights and powerful stories that will leave you fired up to own your uniqueness and go after what you want with unstoppable confidence!

Ever found yourself magnetized by a speaker's presence, hanging onto every word as if it were a personal message just for you? That's the power of authentic charisma, and our special guest McCall Jones, an electrifying speaker from Funnel Hacking Live, knows it all too well. Together, we tackle the art of becoming an attractive character in the business realm, sharing stories and strategies on how embracing your unique personality can skyrocket engagement and build a loyal following. From the nitty-gritty of marketing beyond Amazon to the nuances of public speaking, McCall spills the beans on cultivating trust and leadership through genuine connections.   There's a certain magic in the way a leader conveys their message—whether on stage, through a webinar, or across social media platforms. Our conversation with McCall Jones dives into the transformative impact of an "attractive character" and how it transcends mere appearance, blending substance with style to create a resonance that truly captivates an audience. As we dissect the charisma styles that define our essence—entertainment, compassion, authority—we realize that an individual's unique mix is their superpower. This episode is a playbook on recognizing your inherent charisma, wielding it to charm the masses, and mastering the fine balance between attention, engagement, and conversion.   Wrapping up, we leave no stone unturned about the role of charisma in your Amazon business' success. It's not about emulating heavyweights like Tony Robbins; it's about discovering and honing your charisma counterpart to amplify your strengths. We open up about the common pitfall of trying to appeal to everyone and how, by being unabashedly you, you'll naturally attract the right tribe. So, if you're ready to unlock the secrets of authentic charisma, to enchant and convert with the real you, this is your call to tune in. And for those yearning to dive deeper, join us in Hawaii for the Billion Dollar Seller Summit and Level Up event, where McCall will be casting her spell of wisdom.   In episode 381 of the AM/PM Podcast, Kevin and McCall discuss: 00:00 - Attractive Character and Charisma Model  07:36 - The Power of Charisma in Marketing 12:40 - Effective Communication for Video Success  15:59 - Engaging Characters in Videos  16:15 - Creating Charismatic Presence in Speeches 23:55 - The Importance of Warming Up  26:18 - Engaging Audience Through Pain and Consequences  30:06 - Importance of Engagement and Audience Response  33:04 - Understanding Attention Span and Charisma Style 40:25 - Different Charisma Styles in Convincing People  46:19 - Maximizing Personal Style for Effective Communication  46:43 - Charisma to Attract and Convert Audiences 50:41 - Authenticity in Online Marketing 56:10 - Testing Influencers for Brand Alignment  1:00:27 - Understanding Your Brand as a Character 1:00:39 - Kevin's Words Of Wisdom

Join hosts Laura Demetrious and Chris Cameron on ClickFunnels Radio as they interview McCall Jones, a performer and coach who has used her stage experience to help entrepreneurs improve their charisma and authenticity. McCall shares her background in performing and landing roles in feature films, as well as her realization that her skills could be applied to marketing. She discusses her tradition of bringing good luck fruit snacks to show gratitude to the sound crew and emphasizes the importance of finding one's true voice. The episode provides insights into the seat to stage journey and the possibilities of harnessing the power of funnels in online marketing.

So In this episode of Interviews with Entrepreneurs Show we're Interviewing McCall Jones .McCall is the founder of Charisma Hacking, a set of business systems built from Hollywood tactics that make audiences notice you, then obsess over you, and then compulsively buy from you. McCall started performing professionally when she was 8 as a singer, performing for audiences of tens of thousands of people, and as an actress in several feature films including Disney's High School Musical 2. Throughout the years McCall obsessively cataloged the secrets actors and directors use to keep people glued to their screens. The secret to Charisma Hacking's success is that the systems adapt to the entrepreneur's personality - we've cracked the code on how any entrepreneur can amplify the best parts of themselves to build a rabid fan base, regardless of whether they are as intense as Gary Vee, nurturing as Brene Brown, energetic as Russell Brunson or matter-of-fact as Dave Ramsey. With Charisma Hacking, clients have increased Youtube video watch times by up to 242%, tripled their revenue, 20x their Facebook ad click through rate, and more than anything else, finally were able to connect with their audience in a meaningful way and deliver their message in a way that resonated by being the best version of themselves. McCall Jones's SOCIAL MEDIA: IG: https://www.instagram.com/mccalljones FOLLOW RJ SOCIAL MEDIA: Facebook: ⁠⁠https://www.facebook.com/therjahmed⁠⁠ FB Group: ⁠⁠https://www.facebook.com/groups/AMHOE⁠⁠ Instagram: ⁠⁠https://www.instagram.com/itsrjahmed⁠⁠ Get My Free Script that used to Interview Over a Billion $ worth of Entrepreneurs: ⁠⁠https://www.billiondollarscript.com⁠

Charisma is defined as “the magnetic and charming personal quality that draws people to someone.” It's a quality that has to be present in leaders if they intend to influence their team to get on onboard with their vision or elevate their influence to the highest level. But, what happens if leaders do not believe that they possess this trait? Join Eli and McCall Jones as they delve deeper into this conversation around charisma, and how to go about leveraging it to expand your level of influence as a leader. McCall Jones is the creator of Charisma Hacking and Charisma Styles and has coached thousands of entrepreneurs on how to create amazing social media, webinars, and sales videos and get amazing results. She shares the different charisma styles and why there's no such thing as "one size fits all. Learn, explore, and discover the unique charisma style that can help you shine as a leader. “It's NOT that everybody CAN be charismatic, everybody IS. There are different kinds of charisma and they don't look the same.”-McCall JonesIn this episode, McCall Jones shares:- The 3 things that make Charisma Hacking different - What charisma is about and the 3 things it's capable of doing- What leaders need to do first before embarking on modeling other leaders' frameworks- The 6 different ways to get people to pay attention to you- 2 things you need to admit after you capture people's attention- 3 different ways we can get people to admit that they have problems- 3 reasons why people sabotage themselves on video- How to bridge the gap between your unique style and your false faces- How to get good at pattern recognition- Why do some people fail to recognize their charismaResources Mentioned:Estimator Connect with McCall Jones: - Website- LinkedIn- InstagramConnect with Eli Wilde:- 15 Minute Sales Process Breakdown - Wilde Influence - Website - Facebook - Instagram - YouTube

In today's daily dose of The Ultimate Sales Machine, McCall Jones shares with us one of her favorite principles of effective time management and productivity. The basic idea is that as soon as you touch something, whether it's a piece of mail or a project that needs to be filed, you immediately act on it. Practicing this strategy not only saves you time but also declutters your mental space! Tune in to see the best new productivity dance… Yes it is a dance. Along with a couple brilliant productivity hacks from Billionaires. Enjoy! To get your cop(ies) of the new edition, go to UltimateSalesMachine.com Connect with us: https://www.Instagram.com/UltimateSalesMachine https://www.Facebook.com/UltimateSalesMachine https://www.Twitter.com/ChetHolmes https://www.Linkedin.com/company/chetholmesinternational/ Website: https://chetholmes.com/

The article I wrote, https://medium.com/@isaacjmiller/a-unified-race-theory-anti-extreme-antiracism-51552a8d160eThe clip from AMChttps://www.youtube.com/watch?v=d9vPuld7ya8Thus Spoke Zarathustra ANIMATED | On The Tarantulashttps://www.youtube.com/watch?v=ds4Gv3TEeU0the video call https://youtu.be/E9pR27A_0C8Join the discussion on the FB grouphttps://www.facebook.com/groups/dailyarchetype/Also DailyArchetype on Instagram Music (Three kinds of Sun) by Norma Rockwell and the theme by studio star gazer, with voices by:  Eli Harris, Katrice Beal, Annie Phung and Allison Drew (not in that order). If interested in helping with the production or to become a guest, please send an email to Please contact me on social media rather than Email.Support on Venmo @isaac-Miller-83 Support the show

What does it really take to become a millionaire? In today's episode, we talk about what it takes to hit 7 figures in business and our guest is brilliant at breaking it down. Lauren Golden is the founder of The Free Mama Movement and a thriving community of tens of thousands of women. Her mission is simple: to ensure that no mother ever has to choose between family and financial stability. Lauren is also a #1 International Bestselling Author and a 2 Comma Club Award Winner, whose business and life experience has made her a popular choice for guest speaking events, sharing the stage with the likes of Tony Robbins and Russell Brunson. She's most passionate about helping people get comfortable with the uncomfortable in pursuit of living a totally awesome, guilt-free life.   Favourite Quotes We Discussed:   “Whether you think you can, or you think you can't--you're right.” - Henry Ford   “If you want to change the world, go home and love your family.” - Mother Teresa   “The greatness of a leader is measured by the achievements of the led. This is the ultimate test of his effectiveness.” — Omar N. Bradley   How to connect with Lauren: Learn more about Lauren: https://thefreemama.com/ The Free Mama Movement FB Group Free Mama TV The 70 Skills Check List How to Start your own virtual assistant business workshop The Free Mama Freedom Framework  Lauren's FB Page Lauren's IG Lauren's Pinterest Links to check out: McCall Jones: https://charismahacking.com/ 

On today's episode of the Lab Coat Agents Podcast, Jeff is talking with McCall Jones from Charisma Hacking. She is back for part two of the conversation from episode #160. McCall explains why people are afraid of being on camera. If you're just now starting to shoot video you may actually have an advantage over those who started years ago because they were never taught to do it correctly. With Charisma Hacking, McCall helps people to be more likable and persuasive on video; Tune in to hear her expertise! Episode Highlights: McCall defines charisma as the ability to do three things, the ability to get people to pay attention, the ability to get them to trust you, and the ability to get them to act. There are no good and bad styles. There is only right and wrong for every single person. Every human in the world has people who do what they say. They have authority, but they think sales should be different when they should be the same. McCall suggests a different approach to measuring success on video. It's not about how comfortable you are or how many videos you get out. What does it look like for you? Charisma hacking  gives you the advantage that you have in person with people. People beginning on video have the advantage when they get charisma styles. If you can tap into who you are first, the fear of failing on video goes away. If you are in a place where you still feel awkward on video, there is great hope because you have to look at it and see what is different. There is no such thing as failure. It's just better or worse. You can't necessarily fail; failure becomes the handicapper hurdle preventing people from doing things. There is nothing stronger in the world than the fear of rejection, and the fear of rejection is so real that it can keep people from doing anything, especially on video. The people who get rejected will move so much faster and farther ahead than the people who never try. Look at every single one of your mentors because when they get on stage and show you their first video, some of them were proud of that first video when they did it, and some of them were not. If you are flapping your arms around and you have never done that in real life, stop flapping your arms around the video and then you find the gap analysis. Before you record an emotional video, you need to be talking aloud about something that gets you in the emotional state you want to be in on that video. You can either hate the before or celebrate after every single time. You have to be kind to yourself so that you will stop doing wrong. Once we identify false faces, we say, we know who you are and who you are not. Once we identify that in the next step, we go through the training where the first thing we do is teach you how to use your authority style, says McCall. People have a simplistic mindset that shooting video simply has camera press play and talk, but it's so much deeper than that. The people who succeed the most in my program and with charisma are the people who commit to video. They know they need to use it and do it, says McCall. The video is perfect for introverts because social anxiety is something that you are creating in your head. So the only way you would fail or look ridiculous or whatever you're scared of is if you aren't yourself. 3 Key Points: McCall has created this system called Charisma Styles, which will tell you who you are, and how to be incredibly effective on video. You will always have a before video, and the idea is for your after video to soon become the new before video. You never have a before video to improve on if you never start. Once a person knows their authority style, nobody feels aggressive on video anymore, nobody feels bad making sales, nobody feels bad doing all things, says McCall.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor)  Chime (Sponsor) McCall Jones: https://charismahacking.com/ https://charisma.style/ https://www.instagram.com/mccalljonesofficial/

On this episode of the Lab Coat Agents Podcast, host Jeff talks to McCall Jones. She owns a company called CharisThere are 54 different forms of charisma styles that somebody can be. There are ways that people sabotage themselves on video, are you? How do you create a persuasive video that grabs attention and builds trust with your audience? Tune in to hear from McCall.    Episode Highlights:  McCall has 20 years of performance experience. She started her professional singing career when she was eight years old. When she was eight, she went from doing talent shows to doing crowds of 35,000 people in a couple of months. McCall had a dad who wouldn't speak to her for days at a time if she messed up on stage.  When McCall was building this Charisma-style system, she looked at what gives people the ability to make people pay attention, trust, and  act. There are three ways to move somebody to action. There are only three ways to get somebody to trust you, and there are six ways to get somebody to pay attention to you. There are different emotions and different intensity levels that every single person has, but each one of those emotions and intensity levels remains within a specific charisma style. What is the concept of finding your voice? When people try to find their voice, they repeat and repeat, and suddenly the thing that they measure of success is comfortability. When people get comfortable, they start to measure their success in the number of the videos published instead of what each individual video does for their business.  McCall suggests that you don't get caught up in how many views your videos get but get caught up in how long they watch, which Jeff can attest to is very hard because he produces many videos. When you tell your friends to take your advice, and they do it, you're not asking them to buy something. But if they do it, that means your authority's file is great. It is hard to build trust in one touch, but we always have ways to do that. The longer you have viewers in your universe, the more videos they watch, and the more likely they will develop that prosocial relationship, which means that they know you. There are six different entertainment styles. Three are hourly focused and less intense, and three are person-focused and more intense. When you meet a stranger or go to a different table at a networking event, you should shift into the higher intensity version of your entertainment style. Every time you meet somebody and sense that something is off, it means they are out of their charisma style. Nothing on camera makes you feel awkward, but what you are doing on the camera makes you feel awkward.   3 Key Points: There are no good or bad Charisma styles. There is only a right and a wrong for every single person. So if I tried to be you, it would be wrong for me, and it would be wrong for you if you tried to be me, says McCall. Light, lift, and compassion styles are three ways to move people to action. If somebody likes you in real life, they should like you on video, and if they don't like you in real life, they shouldn't like you on video, and it all depends on the skill you are using.   Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter McCall Jones | Instagram | Website | https://charisma.style/ Follow Up Boss (Sponsor) Chime (Sponsor)  

Get ready to be F.I.R.E.D U.P! In today's episode, we got McCall Jones. I assure you this is a high-energy episode. She will talk about "Charisma Hacking" and how it will help your business.  Do you have a question that you would like me to answer? Just fill out this form: https://docs.google.com/forms/d/e/1FAIpQLSeIi0Skg5OfhHAp-7NPdgkdAhb9ahJyAdicRZ7XL62EPLh8QA/viewform JOIN MY FREE CHALLENGE HERE >>> https://www.Kristamashore.com/clientconversion?sl=podcast JOIN MY NEXT 20 HOUR COACHING SESSION HERE >>>>  www.kristamashore.com/Bootcamp

McCall is the founder of Charisma Hacking, a set of business systems built from Hollywood tactics that make audiences notice you, then obsess over you, and then compulsively buy from you. McCall started performing professionally when she was eight as a singer, performing for audiences of tens of thousands of people and acting in several […] The post Charisma Hacking with McCall Jones – EP. 129 appeared first on Witly.

What is charisma? Is it something only a few people have? Just the wildly famous types you see walking the red carpets or speaking on stage? Well, according to McCall Jones, who joins me on my podcast today, everybody (psst! Including you!) has charisma that's all their own. And she also says that it is possible to find a style that works for you. In other words yes, you CAN hack charisma. Sooooo….wait.  How does McCall know all of this?Glad you asked! McCall has been performing since she was just 8 years old. She has sung in front of tens of thousands of people, and her work in film means that TENS OF MILLIONS have seen her on screen. But in addition to being a performer, McCall is an observer. She would watch others who were on stage, seeing how some would absolutely engage their audiences while others…fell flat. (ouch) Today she is the founder of Charisma Hacking, using what she learned during her years of performing to help business owners identify and use their own styles to achieve some insane business goals. And yes, what she does can help even the most INTROVERTED online store owner to utilize the elements of their own charisma to attract and engage buyers. McCall is a high-energy expert who loves what she does and has the science to back it up. Get ready for a fast-paced conversation FULL of powerful ideas. Listen now for the details. Additional Resources Check out McCall's website: CharismaHacking.comSee her on Facebook: @MrsMcCallJonesFollow her on Instagram: @mccalljonesofficial  Connect with Alison:Facebook: @alisonjprinceInstagram: @alisonjprinceLinkedIn: linkedin.com/in/alisonjprince/>>>Get your free Because I Can planner here (you just pay shipping.)Click here to join the $0-100k System!

Vince Green is my genius coach (at time of this publishing now Director of Coaching) at the 2CCX.  Click Funnels and Russell Brunson's high end coaching group.  His team has won a 2CCX award at ClickFunnels for their expertise running a webinar program.  Vince has incredible knowledge and has coached and influenced many entrepreneurs with his experience and expertise.  If you are new to your entrepreneurial journey or are a seasoned pro and could use some reminders…  Vince does not disappoint.Vince starts by confirming my recent journey and adventures in the 2CCX and my entrepreneurial journey.    Who can have success in these types of higher end coaching programs.  And If you buy in and participate “the rate of speed that's here is astonishing”.This type of program helps entrepreneurs make it through that 1,000,000 mark and beyond.  People get stuck at that point as generally they are doing it themselves.It's how to serve your audience at a high level.  First of all, they can see the potential. They see the potential that you have.  They can see the potential in you, as the expert.  Cann they see the potential in themselves as “whatever” that is? Right?Vince goes on a nice riff on the “sweet spot”.  And getting to that sweet spot in business and what does that look like.  And then getting to the next sweet spot.  Their biggest job is to get entrepreneurs to that first million.  How do you get to work on the business and not in it?I press him a little on the who and the how…  Did he slip something interesting in there?n You should know the 20% that gets you the 80%.What makes good coaches and consultants also makes good entrepreneurs.  And that's knowing your frameworks.  “Know your frameworks.”  There's know other way to say it.Are your frameworks fractal?  Are their frameworks with in your frameworks?His riff continues on frameworks…  Trust the frameworks.  Who's bringing the frameworks.Online v Offline?  There is no difference anymore?  Stop marketing like it is 2019!  It's all blending together.The chicken or the egg?  What came first?  The traffic of the conversion?There opportunity that is in front of us!  There is more opportunity than we have ever had at any time. Vince believes It is not hard to get attention.  There is more attention than ever.  People are out there seeking right now.  It is our job to show them.Administrative: (See episode transcript below)WATCH the Table Rush Talk Show interviews here: www.TableRushTalkShow.comCheck out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Transcript: Vince Green Go!  Run!Mischa Zvegintzov Good!  Good!. Welcome everybody to the Table Rush Master Class where we get back to the marketing and sales basics to help you grow your business to $1 million and beyond. And I would like to introduce to you Two Comma Club X. Coach, Mr. Vince Green.Vince Green Thanks Mischa! Awesome man it is... I'm kind of excited to be here and congratulations on... I think we're in early days right what what might episode what episode might this be like? 5, 6, 7...Mischa Zvegintzov 5,6,7 right in there yeah.Vince Green Somewhere in there, right? Yeah, that's really cool. I love that like you had your other podcast that was having a One Direction and I think you're still you're you're still continuing that one. What's the name of that one again?Mischa Zvegintzov Yeah, that's called the, thank you for asking.  That's called the "Bitch Slap the accelerated path to peace" that is podcast I'll keep going my daily musings about whatever. Yeah, and then we've got now we've got the table rush masterclass youtube channel so we can we can teach people and carry you good message. Yes.Vince Green Awesome. And so this is this is kind of born out of, and again, I've seen your growth over the past year or so. This is really born out of all the work that you've done inside of 2CCX extra went and then but more importantly, an ad maybe as important the work that you've done outside of the 2CCX program in delivering your summit making some hard decisions along the way. And you know, making that commitment to your to yourself but more importantly to those people that are listening to the Bitch Slap podcast that are now listening to Table rush and gone through the summit. And every every masterful little plan that I know you have going on. That you're you're going to announce in short order. So that's really cool. congratulations.Mischa Zvegintzov That's right. Thank you for that, Vince. I appreciate that. And I'm, I truly am so excited to have you on here as one of the foundational interviews, I would say. Because you've been obviously such an inspiration for me. And I think well, here's how it is I mean, you had you're a coach at the to 2CCX, which is Russell Bronson's dot com secrets, high end, mastermind slash coaching program. Very powerful group super expensive to help weed out those that aren't committed to the process. And I just say that because it you know, you're generally speaking, dealing with I don't know if high performers is the right word, but people who are committed to their message. To trying to, you know, bring their message to a broader audience, how would you frame that? How would you frame that?Vince Green Yeah, so that's interesting. So the program is with Click Funnels, and Russell, and this is why this all comes about. It's it, you know, it's it started here probably three, four years ago. But you know, who comes into this program, and makes it work as those that are have clarity of vision, and are committed to making that vision work.Vince Green And so a lot of that, so and it's interesting, because we, we deal with a lot of experts. So people who have accomplished a lot of things who have become a lot of things, and they want to either help impart that on other people, so they know how to learn it, so they can go out and do it. Or they want to supply services for those things. But what's interesting this year, we were bringing on the E commerce side, and we're just starting to get into that. But you know, over the past number of years, we've been working on the, on the expert side.  And it is, you know, and again, this this program and programs like this are they work for people that are committed to their vision, and understand what the there's a big gap, right? So here's what I see today. And then there's the Oh, I see there's something more tomorrow out that future for their their future self. as Dr. Benjamin Hardy talks about.  But their future self and also the future self of the people that they want to work with and that they're dealing with.Vince Green Because, you know, we cover marketing, we cover sales, but really what are we covering? We're covering the communication and the transaction and the implementation of this right. So we help them with that what is truly presently some form of a gap between what they see and where what they see as their vision. And so they come into the program, these type of programs to get help with that. And the interesting thing is we can help them But we a lot of that work gets done on their own time. And they're able to implement and they're able to, like, see the next few steps.Vince Green And so I'd say I'd say that's really the, that's what's going on here. With with this program, so, and you've been, uh, not only a good member, Misha for for, you know yourself and for what you how, how much you've grown in the past while. But you know, I can attest to the fact that you're a part of this community and you know, you add in as well so and that's what it takes, right? It's, I have this little phrase like nobody builds alone, and we don't. So there are definitely some people out there that can be self taught. Yes, but I gotta tell you, it's very challenging. And the rate of speed that's here is it's, it's astonishing. And I'm when I say here, I mean, inside of this type of program. SoMischa Zvegintzov Yeah, it's, it's Yes, thank you, that is a great way to frame it. It's very powerful. It's a very powerful program to and you're such a massive part of it, I, I, one of the metrics of success, shall we say, in the, in this arena, this funnel hacker arena, this to cc X arena is that two comma Club Award, which means that your funnel is generated at least a million dollars. That's... and it's...I... which is a great award. And I say when I say a metric, I think most people are happy with the fact that they generate the generated that revenue. But I think more importantly, when people get that award, they're, they're happy to have had the impact. It's like a measure of their impact and their message. And it's almost a validation of, hey, yeah, I am serving I am bringing back... I mean the cash flows fun, but would you deny or confirm that idea?Vince Green It's definitely So again, when we see people who have vision, it their visions, typically beyond a million dollars. So it is a really, it's a really nice. It's a nice milestone, right? And, and it's fun, because it's a million, right? There's a lot of people that 200, 300 500  600,000, then they kind of start to hit this wall, right? Or maybe they just made their businesses such that the zoom right through to 1.7 or 5.7. And like, it's not the wall isn't always there.Vince Green But if you do the 80/20 rule, most people that are having success, are hitting that wall somewhere around a million dollars, because you get to that point where you know, you're doing it yourself. And then you have to figure out systems and processes to bring other people in. And so are you working on your business or in your business?Vince Green And you know, there is that expression that comes out of Michael Gerber's book about, you know, the the E Myth book, and it says, like, don't work on your don't work in your business to work. Have you working on your business. but the reality is, like, you're not a technician in this, in this case, where Michael does talk about that you're actually an entrepreneur, and I love Michael's book. It's amazing. But we're focused on something maybe a little bit different, we probably have a lot of similarities. And I know that Russell Brunson who's, you know, that one of the partners that click funnels and puts together this program of year.  He learned a lot from Michael's book.Vince Green But, you know, there's a lot of things going on here that really involve where's that sweet spot, I hope your sweet spot for him who's listening today, or Misha, anybody who's come to the program, sweet spot is beyond that. So you get to kind of hang that on the wall, and you become part of a really different club. Because the truth is, it's really about getting to that sweet spot. It's not figuring out how to create the sweet spot beyond a million, by the way.  It's how to serve your audience at a high level, that they, first of all, they can see the potential as well. So it goes back to communication, and they see the potential that you have, can you see the potential in you, as the expert can they see the potential in themselves as whatever that is? Right? Who whatever you're actually helping them with. So they need to see that.Vince Green Now, if they already have some team around them. That can be helpful, but it just brings different challenges, because in a lot of cases, a lot of the successes done because we have people that can move independently. Then have to bring people with them.Mischa Zvegintzov Yeah.Vince Green And then... but when you have to bring people with you, whether it's internally within the home, you have spouses or family members, or you might have business partners, friends that you grew up with at hight school, at the university or in business with today. And you need to move forward as a group, as a pair as a group, whatever it's going to It's just different. Right. But it also enables you, it gives you more opportunity to have the sweet spot that you're about to get to pass the million dollar. So what is that sweet spot? If you're an individual or if you're a pair, or you've got a bunch of people, it's collectively How can you all kind of get there on your own?Vince Green And we, you know, we have this expression, but the who, not the how, but the fact is that in most cases, that other who doesn't come before you figure it out how, right so the first thing that we need to do, if we're looking at something like, okay, let's figure out how to publish. Or let's figure out traffic.  Or let's figure out how to get this conversion. Or let's just figure out how to, you know, get people through what I know, and get them the same result that I got. Whenever you start, it starts with kind of one of those four things.Vince Green And then you start to add on those other things. And that's when programs like 2CCX come in. So we're able to then help leverage, we're able to become not necessarily part of their team, but give them guidance where they can leverage systems and processes. Like Click Funnels for, for funnel pages, and for email, and those kinds of things. And then, you know, we're not the only ones in the world... that you know, we teach people how to publish, how to get their podcasts done, like you're doing today. And how to get blogs or video, whatever it is that they're doing. So those are the kinds of systems that you can do. And that's why I say there is that little sweet spot. I don't know that you've ever heard us talk about this, but we look at like you everybody has that sweet spot. How far can you get on your own, if you choose to, some people choose to bring people right out right out the gate, that's beautiful. Some people choose to get as far as they can on their own, then bring either an onshore offshore VA on. Bring a partner on, however, they're going to do it and then they can get to the next level.Vince Green So it's interesting. In the expert world and ecommerce businesses a little bit different, but in the expert world, you know that... we celebrate your why should we celebrate your first $1,000 with you, and then we celebrate... Which which you already have, which is awesome. Congratulations once again. But it's it's about getting that you know, getting past that next sweet, sweet spot, which has been a million dollars. And then and at no time, is this ever really easy. But you know, the thing is for all of us, it's really, we think as coaches and people that are building the program, we think like how can we support people. Vince Green If they build a business on a strong foundation, we want to make sure that they're able to move forward. Right? So for all those businesses that get built on a strong foundation, how do we then move them to say, whatever the next sweet spot is? How can they bring team or whatever it is, but critically speaking, the numbers show us that our biggest job is to get them to that first million, and then we have other programs that they get to work on. And there's different reasons why that works. But I love the million dollars, I love the two comma Club Award. It's amazing. As a point of reference, I mean way over 1000 people that have have done this in the program in the last five plus years, since we've had been running the two comma club awards.Vince Green But really, if you're listening to this podcast, and you're there, and you're going well, that's cool for them. They've done it.  How do I get there? Maybe you know, I know niches podcasts here is going to talk a lot about that, you know, through all the episodes. But the reality is, it's finding that sweet spot because you are going to have to amass resources, right? We don't just hit revenue.  We have to and then we have to then kind of figure out how are we going to amass resources? How do we put some money aside? So we have, I don't know, I'm just gonna make it up on the fly here, three months of being able to pay for my VA. So it's just like, they're not like they're not coming out of initial revenue? Because we have plans for what is that? What's the on the on operating revenue, right? After you've paid for ads, after you've paid your costs? What is it you have available? And so and then you give yourself enough runway with a VA or with a partner, however, it's gonna be. Right.Vince Green So anyway, I love the fact that there's a million dollar word. But it's also really understanding what could be your sweet spot and heading there first, right? It's like, it's like finding the island that you can get as far along in your trip to so you can like camp out for the night, then you can get up you can get your reserves going and you can do it with a bit with a bigger team next time or with a different plan. Hope that helps.Mischa Zvegintzov Yeah, no, that's amazing. Thank you for that. I wanted to circle back around to one thing you said on the who and the how and and that concept of if we get stuck oftentimes it's because we're trying to figure it out when perhaps we could just find that who to to deal with that part of the puzzle for us. Sure. If I heard you did you say that? Oftentimes it's valuable to figure it out yourself and then get the WHO to do it. Did you slip that in? Or did I? Is that what I wanted to hear?Vince Green No, I think I slipped that in, okay. Because again, it's as a business owner, you're going to need chicken, you don't have to do everything, right, there's a lot that's going to get farmed out. I mean, at some point, you become the owner of that business and it's running. And there's, you have, let's just say, in the dream world, maybe you have the ideal person in every position, and your job is strictly 1%, to work on that business and not in it. What gets us there, though, right, is knowing enough? And I go back to the 80/20 rule, you have to know everything, not so much. You have to know the 20% of that thing, whether it's traffic stayed broad for a second, whether it's traffic and conversions. Yes. You have to know 20%, that gets you 80%. Yes, you should be able to like, again, I've heard it say, from some entrepreneurs, that if it's if it's very difficult at the beginning, that's kind of a clue that you're fighting it, and you might want to kind of back up and revisit it, it should be a little bit easier. Especially if you're in the first year, you're digging into that first 20% that gets you 80% of the way there. Yeah. Right. So I love what is it?Vince Green What is it about publishing a podcast that you need to know to get your first 100 episodes out? And that, that you're getting that you're getting views? Or whatever, if we're talking publishing, or what is it for the conversions? Or what is it like that whole 80/20 rule, and then your job is? Again, this is not a 2CCX position, but it's just like, in general, in business, it's like, now you've learned this. So now you get to replace that person, right? Yep. So that person is you and you bring someone in. So the who not the how is knowing when you're going to bring the who in and so that the that we don't want the focus to be how do I do this, but who can do this.Vince Green And so it's true that you might not have that ability. On day one, you build towards that. But as you're building towards that, you're creating things like writing down your standard operating procedures.  You don't need them, but somebody in your future is going to need them.Mischa Zvegintzov Love that.Vince Green And the other thing, too, is that it makes it easier on you, if you if you have your own manual, if you have the mission manual, that's there. You might never publish it. But now if and when other people come in, but there's also that opportunity when it makes it easy on you, how did I do that. things that you might do this week, you might not revisit for three weeks. So now you can come back and know what your how you actually did that? What's the logins or whatever it's going to be there's lots of ways to do it. But But yeah, the WHO not the how is a big thing.Vince Green But again, finding that sweet spot, knowing, like, you're always moving that sweet spot a little bit ahead. And hopefully, that sweet spot, if you're looking at doing much more of this yourself, or bringing one or two people on or you're starting with a partner, just getting to that sweet spot as quick as you can. The sweet spot should be a little easier. And I say easy. None of this is easy, but there's a lot of things and we can talk about it today maybe in future episodes.  Like what makes it easy for us. Right? Is it the work we do? Not necessarily its framing offers. Its its its, you know, reaching audience those kinds of things. So there are some some things... and truly, I you we could have a lot of discussions about whether we as entrepreneurs, we make it easy for ourselves or we make it harder on ourselves. Hmm, probably there's probably two camps in there, but probably a topic for another day. Mscha Zvegintzov And a topic for another day. Yes, yes. Yes. Yes, we'll leave those loops open for a minute and come back to them in days or weeks perhaps. I I don't know how to... I love you and think you're amazing. And you bring so much value and your depth and breadth of knowledge of Russell Bronson's teachings and methodologies and all this and this is I mean, there's so many other well, just that part. As I continue on I, I see how, how a lot of the things you tell me bring back, bring me back to that to those core ideas, right? Like, the more I dig into those books, the more I dig into the process. I start to see like, oh, yeah, a lot of what you're referencing, is bringing me back to those core ideas, those core fundamentals, which I love. And so I see that more and more... So just your knowledge, your in depth knowledge of that, of the of the of the funnel hacker frameworks, all this stuff is kind of mind boggling to me. So I want to say that. There's just that. And then there's also the, your, your knowledge and breadth and width of, of, of other ideas, other methods, other you know... just people and and how you can be successful in sales and marketing is is awesome. And there's so I just want to put that out there for a minute.Vince Green Sure.  I just I'll make a comment on that. Because what makes good coaches, what makes good consultants also makes good entrepreneurs. And that is knowing your frameworks. And so like, none of this should be so complicated that you, you can't explain it to someone. Again, in you know, you and I've worked on the perfect webinar, and I know that you're really digging deep on on that. And literally, like, I would say that anybody who can explain the perfect webinar in 30 minutes or less, and have someone go, I get it. Yeah, that's, that's what should have to happen. And this is, you know, a webinar is a 90 minute sales presentation that helps communicate your message, and has a very clear offer at the end of it. And Russell has, to his credit has done a really good job of refining that to the point that it is today.Vince Green And you know it so I go back to like, no, your frameworks, like there's no other way to say it. And so, again, topic for another day for but but to put a finer point on it. It is those frameworks that in the expert world people are are buying from you.  Is a framework, a checklist, let's say yes. Is it? Is it a process? Let's say yes. Is it all these things? And are they? You know, one of the words that, you know, again, just reintroducing it here is that word fractal? Are they fractal? Meaning? Do you have a three point framework that breaks into each of those points breaks into a four point framework, and each of those four points breaks into a five point framework? could possibly be? Because that's how we're able to remember it. Mischa Zvegintzov Yeah.Vince Green Right. And then, you know, we talk a lot about, like, you know, like how to utilize these frameworks. But to your point, if we're just going to come in, and if we're just going to echo Russell, that's an interesting process. But the real opportunity is how do we respect Russell's framework? And make that our own inside of our business? Yeah, take it from him not teach somebody that's not like, again, it's his. That's the intellectual property. And this goes for a lot of different people. It's the same thing you want for your people. Yeah. You want them to utilize that, and understand it and kind of make it their own? Because they brought it into their own processes. Yes. Right is the same way we might formulate copywriters formulate headlines or... yet again, it's just really good example. I mean, what are all the different kinds of headlines out there? Are they are they really that wildly different now? Not so much, we've all learned them from, you know, we're standing on the shoulders of giants, right from the 30s 40s 50s and 60s, as far as copy goes.Mischa Zvegintzov Yes.Vince Green And, and, you know, whether, when it comes to the frameworks of sales presentations, were dealing with people that used to stand in boardrooms, one to one, or used to go stand on stage and deliver one to many, and now we're doing it on Zoom. And so when you understand these frameworks, it's really easy to kind of bring them in, and just look at all the components... because the you know, that that's your guide, right? If you can, however, your however your brain works, whether we need to see it, whether we need to think it, hear it, feel it, whatever it's going to be. We know how that is. And it's not just rote memorization that brings this out. Because you might have to adjust week to week to week, depending on the audience that you're talking to.Mischa Zvegintzov Yeah, yeah. Thank you for that. That's Yes.Vince Green There's a lot of there's a lot of make it your own, but not the framework. It's like it's the presentation of using that framework. And there's definitely some modeling and proving the model that can that goes on. Yeah. But But that's where it starts. And again, we're kind of framing this whole conversation better, you know, somebodies first million.Mischa Zvegintzov Yeah, good. Perfect. Thank you. And I'm looking over I believe it is your right shoulder and I see a two comma Club Award. Right and that Yep. And in circling back around to one of the things that Russell has perfected is the webinar. He's got a Perfect webinar as a system to carry your message and convert that into customers might be a really simple way to say it. But you yourself have won a two comma Club Award, which is amazing and awesome. So we've got history behind us, or example behind us, or proof of concept behind us as we talk here. But you got it. Go ahead, go.Vince Green Yeah, true. Yeah, they're very true. Again, it's what I take out of that. Other than just some, maybe some validation of the concept, or whatever it is, is just the the power of the process. And again, I think something for another day, right? Only because like, but if nothing else, it's that thing that you the belief in the process and implementing it day after day.  Which there's a lot of reasons that that came about took a lot of people to bring it about. I want that WITH the of the whole team here at Clickfunnels. So very important to note. And because none of us do it alone, even entrepreneurs, we don't do it alone. So the opportunity is really like if I could come back to it and say like, maybe because we're talking like the first time here is what is it it's like, process and trusting the process. trusting your frameworks. trusting maybe someone else's frameworks, right? Whether it's Russell's or somebody else's. But the fact that you're bringing things into your business, and you you do that because you really understand the marketplace, right.Vince Green And one of the things is like when it comes to, you know, understanding your market, if you work your market, that's great. Sometimes we're not. sometimes we have people we work with a lot of people who left high school, I'm just going to take this process from leaving high school to going to university, and maybe getting MBAs or bringing through another way. But we all respect as the professionals in throughout the world. And they didn't just kind of go well, I had I you know, I didn't figure it out. Now I went through all this work, right? So there's a lot of opportunity to work with, with people in that in that realm as well. So there's us, there's kind of those three people, and those people are the people that have the authority, right, they come out, they got they got 10 things on the wall, right. And that's our authority to people. And then the other type of people just just to keep it simple. Even though there's more of this. Vince Green There's, there's all of those that are really kind of the problem, problem, relevant type, right.  The things that we've gone through. And we've we've come out of this, and we've learned our own systems, processes and frameworks, we might not have brought all of those from prior education, or from prior businesses and places that we work. But we've actually come up with our own framework. So just kind of coming back to that, bringing it back to frameworks, whether you whether you are the professional and you have to market your own business products services offers. or whether you're coming through as an expert who's really figured something out. There's a lot of that going on today. You can see it all over YouTube.Vince Green He was like, Wait, I didn't even know that was a problem, you know, and then here's the solution for this crazy thing. It's like, wow, there's, there's actually a solution for something I didn't even know that somebody had a problem with.Vince Green And so, you know, again, going back and trusting the process and trusting the frameworks is where you know why there's a lot of people who, you know, whether with us or outside of us, right? The real challenging part. And I, we talked about this before we were before we started recording, but is this whole addition to this false sense of, I need to have a business online, but I think we're past that. I think we're past, you know, I sometimes joke, and you may have heard me say this, like, you got to stop marketing, like it's 2019. And that has nothing to do with COVID, or this whole thing, whether you're into it or I'm not into it doesn't matter. But something has happened in around the world. And you know, as at the time of, you know, it's October 2021 For the past more than a year and a half. But even in 2019 it was time to stop marketing like you like it was 2016.  Seriously!  like!Mischa Zvegintzov I love this.Vince Green Right!Mischa Zvegintzov Go! Yes.Vince Green So we're all figuring out how we want to communicate, whether it's on the little devices that are around our wrist, in our palms, on our desks, wherever it is, and you seen the big the big screens, people are standing in studios now with cameras around the huge screens, and you know, I don't know, 500 people on Zoom, whatever it is, yeah. And, like, there is a lot of ways to communicate and, and get with people. And so this is why, you know, we're always really niching down and starting small so that we can grow to that point that we want to grow to whether you're growing your business to, for legacy for generational wealth, or you're growing into sell, it really doesn't matter. Right. So there's all sorts of opportunities. But you know, at this at this point, you know, really comes down to we talked about like online, there's no more online offline, it just is. And there's lots of ways to leverage it, the 80/20 of that. And then it just, you know, the next kind of thing that we talked about earlier is like, what's his what's the chicken? And what's the egg? Do I need traffic? Or do I need, you know, conversions?Vince Green I don't know when it happened, but there was some point, you know, before 2019 That it wasn't about online and offline anymore. But yeah, it just is. Okay. So there is no online, every business has some component of online, every business has some component of offline. Not necessarily are they all marketing in both or are they all selling in both? I get that.Mischa Zvegintzov Yeah.Vince Green My background is very corporate so and that but There's in every business there is a component of online and offline. And we're talking about experts and people who have a passion and a vision and they see a better life for people. They're, they're part of those people who put solutions to problems that others never knew they had on YouTube. Yeah, that's that's the world what that we're kind of that we're digging into here.Vince Green So, but again, we brought it up before but the fact is, there's, there's no more online or offline, and there's so much value in there's a lot of value in local or brick and mortar or offline, however you want to call it in, you know, getting together with people, whether you're teaching training, whether you're brainstorming, whether you're testing, whatever it is, maybe it's implementation, you're bringing them in, really doesn't matter. It doesn't all have to be, you know, on Zoom, or whatever other platform you might be using. There's no shortage of message messaging platforms.Mischa Zvegintzov Yeah.Vince Green Right.Mischa Zvegintzov Yes. IVince Green I don't know. Is that have you seen that, as you've gone through your process? Like, where you're aving to make this decision about traffic or getting some?Mischa Zvegintzov Absolutely, yeah, absolutely. I think on on a smaller scale being relatively new, let's say in that expert arena. It's like, my concern is building traffic and not necessarily conversion at this point. Right. At some point, it's going to be alright, the traffic is flowing. I have urgency to convert.Vince Green Yeah, there you go.Mischa Zvegintzov Is that is that kind of what does that? Did I answer your question, or? Vince Green Yeah, I mean, this is again, going back to the sweet spot. We need both.Mischa Zvegintzov Yeah, we need. Absolutely.Vince Green I love the physical. I love the philosophers in this world. But if somebody says, Do you want the chicken or egg? I just say both.Mischa Zvegintzov Yeah. Right. If I could be converting now, that would be amazing. Now that's right. I don't care. Whatever.Vince Green I know, the question usually is, which came first? Yes, I'd say it really doesn't matter. Doesn't matter. Because, again, we've come this far, it's 2021. You can put some of your efforts today into traffic, and you can put some of your expertise in your expertise in your time into creating products and services that will convert and offers obviously.Mischa Zvegintzov Yes.Vince Green But again, that you know, whether it's traffic, we you always need traffic. And always and you know, it's it's funny, one of the one of the presenters at Funnel Hacking live in 2021, McCall Jones came on stage and goes... Look, you guys all have at least, you know, one fan, right? That's your spouse or your mom or somebody in your family. Like, like, it'd be rare. Maybe it's possible that some people don't have one fan. But you know, we have a little bit of traffic and we have an idea we have things right.Vince Green Yes.Vince Green So we have the seeds that we can germinate that we get water that we can feed that we can flourish and we could let spread right to to to some degree and help us you know, and help us get launched. So anyway, the whole thing about like traffic and conversions. Those are really big topics. But again, within the context of what you need to be doing first, this is, you know, it really doesn't matter. It's kind of both life kind of, yep, kind of both.Vince Green All of us are going to spend some time working on, you know, building our audience.Mischa Zvegintzov Yep.Vince Green Help identifying, you know, that which part of that audience is listening to us How, and we might be could be should be would be speaking to them. Right? And then, you know, testing those offers.Mischa Zvegintzov Yes. Yeah.Vince Green And it's just as we kind of get kind of close to the end here, like, I just really want to make sure that, like, I don't leave today, whether I come back or not, but I don't want to leave today, right. And let people think that there is this process that you just do it and you move it forward. You do that you have to do the process, you have to do the thing, so that you get the power, right. So you do the thing, you get the power, like Emerson said, you do the thing, you get the power. And then but that it, I don't know, to what degree, you could get a one to 10 or a 10 and a 10. Who knows? Yeah, the thing is, now you got feedback. And that's the thing that we need to listen to whether it's traffic or conversions, right, you do the thing. So you have the power. Now I know how to do it. Now I can do it, I could do it again. Or I could go back here and I could push this little ball forward, right. And now I got I've got traffic and they got conversions moved, how I move the next two. And then if I need to, how do I bring other members in so we can move it in even further?Vince Green Yeah.Vince Green But that process of speed back, and then learning from it? Yeah, justing. Right. That's, that's, that's really important. If you're going to whether your goal is that is a million dollar word, 10 million 100 million dollar award. Whether it's strictly for profit, charitable, whether you have just that first milestone, whether it's just going to, all you want to change is one thing, and maybe your world or one of your loved ones world or in this whole world, you want to change that one thing. There's such opportunity in 2021, to do it with with all the things that we feel sometimes that hold us back.Vince Green They, it's, it's there is much more opportunity than than we've ever had at any time. And I'll kind of close and wrap I'm open to other questions from Mischa, I just want to kind of get one thing.Vince Green And I hear a lot, not necessarily from our members, but but just a lot that people say it's so hard to get attention, it's so hard to get someone to pay attention to get them to. And I gotta tell you, it's like there is more attention than ever. We, we are open more and more and more. I know, a lot of people are guarded with their time.  But they're they're looking seeking, they're looking for ways to improve. There is more attention than ever right now. So the the way we garner some of the attention for ourselves, is to do the things that get attention. So it's not up to someone else to say, Hey, Vince, would you like would you do a podcast please, because I just I need really need to learn about this. No it's us to go out there and say here this is. Because they are seeking it. They're literally out there looking to give their attention. And when they're not, they're not the when they're on their own their own. They aren't they are on the realm that there's more attention than ever. And that is not going to be that is not going to stop anytime soon.Vince Green People are going to Yes, systems processes can automate this, but I just want to make sure that if anybody's out there thinking, Man, that's got to be so hard for anybody to pay attention to be likely, it's it's not. It's just that you've got to put yourself out there. And there's something that you can help other people with in that real. And so we talked about help and serve and that kind of thing. But it's really about that value exchange and so never been never been a better time. And I think I think it will continue for a very long time.

https://www.instagram.com/mccalljonesofficial/ https://www.facebook.com/MrsMcCallJones charismahhacking.com

Today on the Stop The Hey Girl Podcast, we're joined by McCall Jones - the charisma QUEEN! She helps entrepreneurs own what makes them charismatic so that they can show up powerfully online!Connect with McCall:www.instagram.com/mccalljonesofficial www.charismavault.com

In this second installment of this special interview, Russell and Josh go super deep on ‘the master story' and the attractive character…and what happens when you have tons of followers and NO ONE buys! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. So, today's episode is probably from most of my conversations with Josh, might have been one of my favorites. It was really, really fun. We started talking about expert secrets and storytelling and how they work, and attractive character profiles, which one you should be using, and how they work, and can you change them? And then also he started going into his concept of the master story, which is something I talk about in Perfect Webinar, but he goes really, really deep in it. And anyway, we geeked out. This was a really fun episode. I hope you enjoy it. With that said, let me cue up the theme song. When we get back, you'll have a chance to listen to this exciting conversation with me and Josh talking about story and attractive character, and a bunch of other really cool things. JoshForti: I got to ask this. Are you not on Twitter? Like I see you on Twitter a lot, and I see you posting stuff on Twitter. But is it not you that's engaging on Twitter? Russell: No, I don't know how to tweet. Josh: You don't know how to tweet? Russell, I tweeted you a lot. Or not a lot, but I tweeted you quite a bit. Russell: Oh, hey. Josh: And then sometimes you like my tweets. Dang it. Russell: I do like all your tweets. They're awesome. Josh: Yeah. Oh, man. Russell: I personally, I enjoy Instagram, probably my favorite. And then Facebook's probably number two. But that's the two social platforms I spend my personal time on the most. So, if it's from either of those two platforms, it's usually me. If it's other places... Josh: Do you have it like broken up? Like are you like, "Instagram, I do this type of content and stuff on. And Facebook, I do this type of content on." Or is it kind of like a mixture of both? Or... Russell: Um. Josh: For you personally. I know your team posts stuff, but... Russell: The only place I really post/do stuff typically is Instagram, like stories. That's where I kind of, like me personally, do stuff. And then Facebook and my personal page, probably once, every once in a while, I drop stuff there. And everything else, that's my team. Josh: Yeah, that's rare though, not often. Russell: Yeah. Josh: You're not like me who's like, "What? It's been 48 hours without some form of controversy? What can I say? Oh my God." All right. Well, actually, I kind of want to talk about that though. Not so much controversy, but creating content specifically around storytelling, because I think this is probably one of the biggest... Let me give backstory, a little context around this. I came into the world completely backwards of what most people do, right? So I was the guy that came into the world, and most people have no following and no followers, and they can't get leads to happen. Right? And they don't get anybody to show up to their webinar. And then they're super depressed because nobody showed up and nobody bought. I had the exact opposite problem. I had everybody show up and nobody bought. And let me tell you, that's way more depressing. You know why? Because when everybody shows up and nobody buys, you're like, "Crap. Now I really am screwed because I have no idea what's going on." Right? Russell: It was me, and not the… whatever, yeah. Josh: Right. It's not because nobody's hearing it. It's because I actually suck. And I remember the first time I ever did a webinar, we actually... I don't know if you remember this or not. I actually sent you a Snapchat. This is right when you first got Snapchat. This is way, way back in the day. I've told this story before. And I went and I was like, "Russell, what's up, man? I'm trying to build this webinar. How much would you charge me to build out a webinar for me or whatever?" Right? And you sent me a little video, a Snapchat video back. You're in the Jeep, and you were like, "Man, I don't really do that. I don't really do that anymore." So I like snapped you back, and then you snapped me back, and you're like, "It'd probably be like $250,000 or something like that. But I don't really do that." I'm like, "Man, I really wish I would've hired you for 250 grand." But anyway, so I go and we do this huge webinar, and everyone told us... We were like, "We're going to have all these people sign up." And everyone's like, "No. No, you're not. Nobody gets people to their webinar that easy. You maybe have a hundred registrants." We had 2000 people register, and we had a thousand people... We maxed out the room with a thousand people on live. At the pitch, there was like 982 people in the room. I go through, I do my pitch. No one buys, not a single person. And then we hung up, and like an hour goes by, and one person had bought. And most miserable, depressing... Russell: That's the worst because then you're like, "Crap. I thought there was no sound or something. Maybe they didn't hear me." Josh: Right, right, right. But I sat there and it was a bad webinar. We had like dozens, probably hundreds of emails and comments of like, "Can I have my money back for a free webinar? This totally sucks. Worst experience ever." It was awful, right? And what was interesting is that really scarred me for a while, from doing presentations and from doing anything where I pitched live. And so I basically went and I just did sales from that point on. I did lots of presentations. I did lots of content. But I did not actually go and pitch because really, it was like PTSD almost. Right? It was like, "I don't want to go back there." And what was interesting is I went and I would do sales, and I got good at sales, but sales is hard, man. Sales is just a different game. It's just like pushing and pushing and pushing and pushing. Right? And then my brother died, and out of just sheer not knowing what to do, I just started sharing my story because at that point you're like, "What do you do? My whole life is messed up at this point. I'm so confused." And so I just start sharing what I was going through, and I start sharing things of like the emotions and what I'm learning and what I'm going through. And I remember people just started buying, and it was like the weirdest thing, because I wasn't selling anything. Right? But I would go through and I'd be like, "I'm super grateful and thankful to have an audience right now because I'm able to go through and have a business that allows me to go and like be mobile and go to my brother's funeral or whatever." And then people started buying my programs. And I was like, "What in the world?" And then I would share other things, and then people would start buying. And I'm like, "I'm not actually selling these things. I'm just talking about my life." And what was interesting is I went back eventually later that year, and I went back to all these different people, and I was like, "Why did you buy this product?" And they're like, "Well, because you told such and such a story." Oh, that's interesting. So then I went over here and I was like, "Why did you buy that product?" And they're like, "Well, you guys told such and such story." And it was a completely different story. And it was like they were buying because they would hear a story, and they would associate that story with a product that I was selling, and they would go buy it. And so I had all these different products and all these different stories, and I was like, "Okay, well, I got to figure out what's the one story that I want people to figure out?" Right? So I could sell the one product. And so that's what I've really been focused on recently. But that lesson taught me that storytelling was everything, because I had heard that from you a million times. Right? Russell: Yeah. You didn't believe it. Josh: Story, story, story, story. Right? And I'm like, "I'm telling stories, Russell. What more do you want me to do?" But I wasn't. I was telling facts and I was going out there and trying to sound smart. And when I just let go of it all and was like, "This is the story, like the real, the raw, the genuine. I'm not trying to sell you anything. This is legitimately what's going on in my life." I made more money and more sales than I had before. And so I would love for you to talk about... Like I know in Expert Seekers you go through like storytelling and all the different, the core four stories, and the change of false beliefs. But what's the key? And maybe that's it, like going back through that. And that's fine. But like what's the key to telling a good story? Because I think not only do people... And there's a follow-up question to this, which I'm not going to tell you what it is yet. But what are the elements that make a good story? What actually makes a story work? And how do you tell one effectively? Russell: Yeah. First off, it's fascinating because I went through a very similar journey when I got in this world too. I remember going to my very first event. I saw people selling from stage, and seeing the numbers and doing the math, I was just like, "This is crazy. There's no way this actually works." And then I remember getting invited to speak at a seminar, and it was different because webinars are painful, but man, standing on stage and doing a pitch, and then it bombing was even worse. Because it's just like all these people, nobody moved, and it was just like... In fact, I remember I was like, "I'll never, after the first one, I'll never do this again." That was the worst experience ever. And that's when I joined the Dan Kennedy world, and they had this public speaking course. It was like 40 CDs. I remember the pack was like this thick of CDs. And I bought it because I was like, "I want to figure this thing out." I started listening to him. And I don't remember the course at all, other than this feeling of just like it's not teaching. Teaching is not what gets people to buy when you're on stage. It's telling these stories that connect with people. And it shifted my mindset, and so it shifted to the point where I went and tried again. And the next time I tried, I tried to weed these things in, and I got like six sales, a thousand bucks apiece. And I was like, "Oh, okay." Like I got the reward of like this actually worked. And then I was like, "Okay, do it again and do it again." And then you start getting obsessed with it. And then for me, most of my education for the next five years... Because there wasn't a lot of people that had courses on public speaking or things like that. There were a couple, but there wasn't a lot. I just went... And from a timeline, it was before the big 2000 whatever, the big crash in 2008 or whatever. And so there were events happening every single weekend. So I'd go to an event every weekend, and I would sit there and I would just watch the people speak. And I would watch what they were doing and then see how people would buy at the end. And people, the ones that had the big table rushes and stuff, I was like, "Okay, what did they just do? What'd they do to me? How did they do it? What did they say?" And I was like trying to dissect what they were doing. And then I would model that for my presentations. I'd be like, "Oh, I like how they did that part, how they told the story or how they got emotional." Sort of like just studying. McCall Jones calls it charisma hacking. I didn't know that's what it was at the time. But I was just watching how they did stuff and how it made me feel. And it wasn't just like selling from stage. I started watching religion people as well. Like some of the best presenters in the world are preachers and pastors and things like that. And I was watching just people speak and how they got me to feel and move, and how they told stories in a way that was exciting. And then so that's like this study I started going on. Then I met Michael Hague. I started learning about story structure. I was like, "This isn't just made up. There's actual structures and there's things in place. And this guy's way easier," because now I'm not just guessing. There's actually a pathway. Anyway, so that's kind of my history with it too, but it's fascinating. But I think that if I was to break it down into something for people to understand that's not complex but simple... Because you can go to the Expert Secrets book and it can get really complex. But the simplest form is that if somebody's coming to you, it's because they're looking for something different, right? They want change. They want more. There's some result. And I always think about this like on a mountain because Dan Kennedy used to talk about this. He's like, "You need to become the guru on the mountain. And people are going to come to the base of the mountain, and the closer they get to you up the mountain, the more they're going to pay." Right? So, the base of the mountain, they're paying a hundred bucks a month for a newsletter. And then they want to get closer, they pay 500 bucks a month, then a thousand bucks a month. And for whatever, for 50 grand, they can sit at your feet and talk to you." And he used to always talk about that guru on the mountain thing. And back when I was first studying this, the way people sold was different. It was much more like that. It was more of a status play like, "This is how successful and why you should come up here. And if you want to be like me, you got to come to me, pay me more money." And I never really resonated with that, partially because I'm awkward and I always felt awkward like positioning myself. So I never liked that, and so I started learning about story structure. It was cool because I realized that the positioning of you on the mountain, it's essential, right? But it's not like you sell from the top of the mountain, yelling down to the people. It's like people see you on the top of the mountain, and they're down here like, "I want to be up there." You're like, "Cool." And then it's you coming down off the mountain, running down to where they're at, and being like, "Okay, I know exactly where you're at. Let me tell you my story, because I was in your same spot at one time." Right? And that's the power. So, if you look at the way I do my presentations, I usually drop like one slide or one thing like, "Hey, this is the thing you want." Right? Like, "Cool, I've made whatever." Like I'll do my quick posturing just so they know that I've been to the top of the mountain they're trying to get to. But then I don't stay there. But again, if you watch the old-time speakers from the nineties and early 2000s, they would spend the 90-minute presentation talking about them on top of the mountain the whole time. And I just hate it. So I drop real quick, so you know that I know I've been where we're trying to get to, but I got to come back very, very quickly. And the story I'm telling you is the story, my story, of them. Right? I have to put myself in their spot. Like where was I when I went through the same thing? Because all of us, if you got to the top of the mountain, somewhere you had to start hiking. And you went through that journey to be the guru on the top. Right? And so it's like coming back and remembering where are they at or where were you at, telling your story. And if you tell it the way that they connect, they're like, "Oh my gosh, they are me. I was Russell. Russell went through this. He understands." And there's empathy. Then they trust you. Then they want to go on that journey with you. That's like when you came out and you started telling your story, it wasn't you posturing a position of how great you were. But it's like, "Hey, I've done this thing you're trying to figure out. But let me tell you my story and how I'm struggling, how I'm still struggling, the struggles I went through, and the pain and the fear." And all of sudden they're like, "Oh, I feel that too. I feel the pain. I feel the fear. I understand those things. This person understands me. I can trust them to take me on this journey because he's not going to be the person who's just positioning how great they are. It's someone who I have empathy with. They understand me." And that's the key. Because if they feel like you understand them, then they're going to go on that journey with you. And you do that by telling the story, like your version of their story. Because they're living it right now, and you've lived it the past. You've got to tell that in a way where they connect and now they're going to want to go on that journey with you. And that's kind of the key to it all. Josh: That's super, super interesting. Yeah. Because when I think about story structure, because I've like tried to simplify things down in my own head... Because it's always interesting, because I'll watch everything that you do, and so it's funny whenever I do presentations, people are like, "You're a mini Russell." I'm like, "Well, that makes sense actually. Right?" Like I've watched all this stuff, right? So, but for me, man, going through Expert Secrets, I don't know, it was probably the third or fourth or maybe even fifth time through before I finally actually was like, "Oh yeah, you actually do know what you're talking about." Because every step of the way I'd be like, "But my story doesn't fit in. That doesn't work." Or like, "Mine doesn't have that." Or like, "It's not that systematic." Or, "Russell, it's too much of a science. There's more of an art to it." And then I'd read about it and I'd be like, "This is so scientific." And then I'd watch you do it and I'm like, "That's so artistic." And I'm like, "But they're the same." Right? And so I would try to figure out ways to simplify it down to a way I can understand it. And then once I would understand it, I would plug it into yours, and then it would work. Right? And so for me, it was always like, okay, there's four parts. It's, "How did I get here?" Right? That's backstory. Like, "How did I get to right here right now?" That's like that. And then it's, "Where am I going?" Right? So, the goal, the desire. And then it's, "How am I going to get there?" New vehicle, new opportunity, right? And then it's, "What's it going to look like?" The vision, like what's it going to look like in the process of all that, so we can paint this thing and we get people emotionally attached? And so for me, in my brain... And they don't always happen in that sequential order. Like sometimes you start with the desire, and then you go back, but it has to have all four of those parts. And then I would take that and I would go, and then I would apply it to the Expert Secrets, and then it would start working. Right? I was like, "Oh my gosh, that's what Russell's doing here and here and here." And then you actually have this whole framework out about it, right? And I think one of the things for me is I always go... Because we've done book clubs on Expert Secrets. I teach stories in marketing. I teach stories in personal development. Like stories and storytelling is a big part of what I do now, especially over the last six months and moving forward. One of the questions that continues to come up is... Well, there's two parts. Let me start with the first one. "Hey, Russell, that's all great, but I'm not a leader. I'm not the attractive character that's the leader." Right? "I'm not the person that figured it out and am living my customer's journey." And there's actually a lot more of those people than I thought. I thought most people were leaders because that's what I was when I first got started. So my question is, do you tell this story a different way? Or how is the story different, how is it positioned differently, if you are not the leader? Because I know you're not in your story. You're the reluctant hero, right? And so I tell people, I'm like, "Before you start figuring out your story, you got to figure out what attractive character you're going to be." Right? And we go through the four inside of Expert Secrets. It's like there's the leader, there's the adventurer, there's the reporter, and then there's the reluctant hero. And what's interesting is early on in my journey, I was the hero. Right? I was the one, I was like, "Guys..." I was literally this broke kid, freaking living in a $500-a-month apartment with duct tape windows. And now I'm not, right? And Instagram was the thing, and social media, and here we go. Right? But as I evolved, then the podcast came. And without even realizing it, I became the reporter. Right? And so how does, based on your attractive character, how does that change the story or how you tell it? Russell: Yeah. And it's funny because mine's transformed, not only just throughout time, but in different situations as well. Right? Like sometimes I'm the attractive... You know, when I got started, say when I was an interviewer, so I interviewed people. So I was a reporter for a long time. But then I transitioned to like a reluctant hero. But there's other times, like if I'm on Hockey Live, I'm not the reluctant hero, right? At that time I've got to be the hero. Like I'm coming in and I'm setting authority because I've got a whole group of alphas in the room. And if I don't come there as like the head alpha, they will run me over. If you're like in a situation with Tony Adib, like if I'm that situation, I'm transitioning more back to reporter because I'm leveraging Tony's expertise and things like that. And so I'm going back as a reporter. Same thing with Dan Kennedy right now. You look at... It's fascinating. Like we just bought Dan Kennedy's company, right? We just launched the first Dan Kennedy new offer. By the way, if you're listening, go to NoBSLetter.com and go sign up. But yeah, like... Josh: By the way, make sure you go through my link. Russell: Yeah. But look at like how I've... It's /JoshForti, yeah. Josh: Yeah. Russell: But if you look at like how I'm positioning this offer, it's not me coming as like Russell's the alpha. Right? I'm coming back here as like, "This is my mentor. Boom. And I had this chance to acquire, but I'm going to go through 40 years of his stuff, and I'm bringing it back to you." And I'm pulling these things out, and this is what I learned from Dan and what I learned from Dan here." Right? And it's me coming back in a reporter role with my mentor, and that's how I'm introducing the world to him. So, it shifts, right? It shifts based on the story and the situation. Like what are you using it for? Right? Like I could've come in and be like... Because there's different posturing. Like I could've come in and been the hero and like, "I bought Dan's company. We bringing it back from the dead. Da, da, da." Like put it on me. But that story, first off, didn't feel good. But second off, it's not the story that needs to get people to move. The stories to get people to move is me giving homage to this guy who's changed my life, and now I'm going to be having the chance to bring these things back to you. Like me becoming the reporter back in that phase, in that business and that side, is a more powerful story to use. Right? And so it's all coming down to figuring out what's going to be the best story, right, in this situation and where you're at, and thinking through that. Because right now you're in a reporter role, but other times I still see you, you shift back over where you're running different things. So it's just trying to figure out what's... Again, these are all tools. I was talking to the Two Comma Club X members this week. And part of the group's doing challenges, part are doing webinars, part are doing different things. And they're like, "Which one should I do? Which one's the best?" I'm like, "No, it's not which one's best. These are tools. Like this is a hammer, this is a saw, and different jobs and different tools." And so it's like if I'm coming in here, I want a hammer, but over here I want a saw, and here I want a hammer and a saw, because I'm going to do this thing. Right? And same thing with stories, understanding that. Like your attractive character can shift. Mine's shifted more throughout time, but also situationally it shifts where it's like, okay, this is the role I need to be here, and it's okay to shift back to reporter. I've seen people, in fact... Well, can I drop names? Yeah. Who cares? So like Grant Cardone's a good example. I love Grant. Grant is like the leader, right? And at 10X, after we set all these sales records, Grant was going to shift to the interviewer and he was going to interview me. And it would've been a really fascinating thing for him to pick my brain and ask. And we sat down and we got in the thing, and he sat there for a second, and all of a sudden he was like, he didn't want to. He thought like shifting to the interviewer was a decrease in status. And he literally stopped before he started and said, "Actually I don't want to interview you. I'm going to have somebody else do it." And he got off the little thing, had somebody else come in, and that person interviewed me. And I was like, "Ah, dang it." It would've been so powerful for him. Josh: Come on, Grant. Russell: It would been so powerful for him, for his positioning, for people to connect with him better, if he would've come off like, "I'm Grant Cardone." You know, trade, come down for a second, and done the reporter, and been excited. Because he genuinely was excited. He, backstage, was freaking out. He was like, "I've never seen what you just did. That was amazing." Like it was this cool thing. And it humanized him for a minute. And he could have had that moment where he did it, and he didn't. Whereas me right now with Kennedy, I'm paying all homage to Dan. He's amazing. And it, first off, makes the offer better, makes the story better, but it also makes me more... People connect because now it's like they're the same thing. Like, "Oh my gosh. I have mentors. I can be excited about what they're learning." I don't have to posture all the time where I'm the only person. You know what I mean? Josh: Yeah. Well, it's super interesting that you say that because studying influencers has been something that I've kind of geeked out about. And one of the things you talk about in there, in Expert Secrets or whatever, is the attractive character has flaws. Right? And when the attractive character owns those flaws, it actually makes their supporters love them more. And what's interesting is that I've looked at people like Trump, and we're not trying to get political here in any way, shape or form, but one of the big criticisms of Trump, even from his own people, and I being one of those, is he never admits when he's wrong. He never will step down and even give the idea that somebody else could be right. And because of that, that actually hurts him a lot more in the long run than in the short, than it gains him in the short term. Right? And so it's that same concept. And then I look at someone like a Dave Portnoy, right? And do you follow Dave at all? Dave Portnoy? Okay. So he's the founder of Barstool Sports, and he's the one that did the Barstool Fund and everything like that or whatever. Here's a dude who, I mean, his fan base is not as large as Trump's, but as far as like fans and fans, people love Portnoy. Right? Like, I mean, there's his fans. But he makes fun of himself constantly, right? And he's constantly coming back and being like, "Yeah, I messed up." All of his bets are public because he owns like a gambling or a sports betting company. So you go to his Twitter and it's nothing but all of his wins and then all of his losses. Right? And so you can see both, and people just love it. And anytime people are trying to bash up on him, all of his supporters come and they're like, "Yeah, we know he's an idiot. Right? But he's an amazing idiot. Yeah." Right? And so it's like when you show that other side, people connect to you even better. And it's such a fascinating concept because it's opposite of what our brains think. You know what I mean? Russell: A hundred percent. It's counterintuitive. Like we want to always posture position, thinking that's the... It's just like the guru on the mountain we talked about, right? Like in the eighties, nineties, every expert wanted to be the person, the infallible expert up here at the top. But man, that's not what gets people to connect. It's the coming down and like, "Dude, I struggle too. I remember the pain. I remember the pressure, the fear, the scare, like all those things." And that's what connects people. People crave connection now. Maybe there was a time in history where people just wanted the other thing. But nowadays it's not that way. People connect with vulnerability. But it's hard, it's scary, because it's like... In fact, Natalie Hodson, I think she quoted Brene Brown, but she's the one that told me this. She's like, "When you're vulnerable, you feel small, but people looking at it, it feels makes you feel big to them." So it's a weird thing where you're like, "I feel horrible," but it makes them look at you and like, "Oh my gosh, this person's willing to say things I'm thinking in my head and I don't dare to talk about because of my own fear and anxiety and status, and all those kind of things." And it gives them that thing, and that's what gets people to connect with you. It's really fascinating. Josh: Yeah, for sure. For sure. Okay. Last piece on this, which will take up the rest of the time for sure, is the number one question that I get hands down when it comes to stories... I'm sure you've heard this a million times, but in the odd case that you haven't, Russell, your people want to know this. Okay? The number one question is: How do I know which story to tell? Russell: Ooh, that's good. Josh: Right? It's the hardest thing because people are like... And it's always hilarious because I'll sit down and I'll be like, "Well, what story are you trying to tell?" And they're like, "I don't know." And I'm like, "Well, here's your life story." And I will tell them because I'm like their coach and I've been around them for six weeks or whatever it is. And I'll go, "Here's your story. Boom, boom, boom." And I'll summarize their entire life in 30 seconds. And they're like, "How did you do that?" And I'm like, "Because it..." Well, anyway, I want to know the answer to their question. How do you know what story to tell? Because everybody has these. We're so close, right? And for me, I'm about to turn 28, right? My 28th birthday, we'll do a big birthday bash. Russ is coming on. It's going to be great. We're going to want to do podcasts. It's going to be so cool. Right? But it's like I've got 28 years worth of experiences. How do I know what to tell? Russell: Yeah. It's fascinating. When I wrote the first version of the Expert Secrets, I didn't know that was the question people had. I didn't even know how to answer. It never crossed my mind. And anyway, I wrote the second version of the Expert Secrets and I'd seen it, so I'd updated it. But no one ever commented. And it wasn't until... Actually, you came to it. You came to the most recent FHAT event I did, right? The expert one? Yes, okay. Josh: Yeah, not the e-com one, but yeah. Russell: Yeah. So the first time I shared that publicly was at that event, and I remember it was fascinating because Steven Larson is probably one of the people that have studied me the most. And he raised his hand like, "Oh my gosh." He's like, "I finally understand what story I'm supposed to tell." And that was coming from Steven who like... And I was like, "Interesting." So, this is the problem I think that... And I always tell people, "Tell your backstory. Tell the origin story." So they're like, "Okay. I was born in Provo, Utah, March 8th, 1980. It was a cold night." And they, they go back to there, right? Because they think that's the story, because I tell them, "Tell your origin story." And it wasn't until at that event... Again, I think, I'm pretty sure in the second version, the hardbound version of DotCom Secrets, it's in there. But it was that event where I really said, "The story you're telling is not like your origin story. It's your origin story of how you came upon or created or figured out your framework. It's your interaction with the framework you're sharing." That's the key, right? So, when I'm talking about the perfect webinar, for example, the origin story I'm telling is not my origin story. It's my origin story discovering this framework. So, for example, I went to Armand Morin's event and I saw people speaking on stage. I did the math, and then I spoke on stage, and I looked like an idiot. And I went back home, and then I bought Dan Kennedy's course. I realized it was wrong, and then I went through the thing. And so it's that story, it's how I learned or I earned this framework. Like how did I come up with... What was the things I went through to discover this gem that I'm bringing now from the top of the mountain down to them, saying like, "This is the thing I found out, and this is the story about how I found it. Let me share it with you." And be like, "Ooh, I want that gem. I want that gold nugget." And then they come with you on the journey to go and get that with you. So, that's the most simple way I've figured out how to explain it. I'm curious on your side, because you've explained versions of this as well, would you add to that or change it? Or what are kind of your thoughts on it? Josh: Well, so let me start by telling you the biggest struggle that I had. Like I'm talking for over a year of reading Expert Secrets, I struggled with one specific thing that I could not figure out, and it was the question that I wanted to ask you for the longest time. And then like right before we got an interview, I figured it out. I was like, "Oh my gosh." But it was I didn't understand the difference between the backstory and secret number one. And what I meant mean by that is like, to me, I'm like, "First you discover funnels, and then you teach them the framework for funnels. It's the same thing." But then you would say they're different. And I'm like, "How?" Right? Like I don't understand the difference between those two things. Now, at first I didn't understand it at all. And then kind of my first epiphany or my first breakthrough was, "Oh, wait, wait, wait, wait. First the backstory introduces the thing. And then secret number one has the framework for the thing." Right? And so then that was kind of my first realization of like, "Okay, these are separate. It's one, it's the thing. And then the framework for the thing." But then I would look at your webinar and I would go, "Russell, Russell, what's your framework? Like what's the framework to build a funnel?" I'm like, "It's hook, story, offer." That's what I thought, right? I'm like, "In order to build a good funnel, it's hook, story, offer." And then I was like, "Well, maybe that's not the framework. Maybe it's add all the upsells and break the beliefs, and then go through." And I was like... But no matter what it was, it was never... Like the framework for building a successful funnel was never to go and model somebody else's funnel, and then build all the up. I'm like, that's a thing, but that's not the parts of a funnel. Right? And so I got confused because I thought the framework that I was supposed to teach in secret number one was the parts of the thing, not the framework for how to build the thing. Right? And so I think one of the biggest 'aha' moments for me is like each part of the webinar that you're doing is its own separate section, and they build off of one another, but they're also each standalone. Right? And so I thought that the backstory or that the story that I told in the backstory was the story through the entire webinar, and it's not. Right? And so whenever I would hear you say, "Well, tell the backstory about how you learned it and how you earned it," I thought it was like that was the story for the webinar, and then I had to go through and tell each thing. And then I realized that there's a separate story for each thing. Right? There was a separate story for the backstory. And by the time you're done with the backstory... And I think it was you that said it. I go back and forth. I really like how Dan Henry explained some of the things specifically when selling courses, because that was the other problem, was you were selling a software and I was like, "Well, what happens if I'm not selling a software? Oh, crap. Where does it fit in?" Right? But I think it was you that said by the time you're done with the backstory, there's a percentage of your people that are ready to buy. And I'm like, "Whoa. That's the story that I've got to figure out." And so for me, I was like, "What is the story that I have to tell, that if I were not allowed to tell secret one, secret two or secret three, people just took me at my word that what I said was the solution to their problem? What's that story that I have to tell that people would go and buy?" And I became obsessed with that, and that's what I call a master story. Because I'm like, to me... And that's why I was telling you where I was geeking out about it. I'm like, to me, once I figure out that, and I've gone through and taught all these students how to teach stories, if I focus all of my time on the three secrets, we never get anywhere. Like literally. It's ridiculous. We'll spend so much time, and then they'll do the presentation and it won't work. But if I spend 80% of my time on just the backstory and we get that right, they basically figure out the other three secrets like that. And I spend 20% of my time in the other three secrets. Russell: That's fascinating. Josh: Yeah. Russell: Because I spend both of my time doing the three secrets, because that's where people get stuck on my side. But man, the way you frame that's really cool, because I always think about... There's different markets I go after, right? So if I'm going after like a beginner market, my first thing is telling the potato gun story, because it's like, "I had a potato gun, we had an upsell, da, da, da." And for beginner, like... Josh: Which 100%, by the way, 100% of what I've done... The last like six, three months I've been doing sales calls like crazy. Whenever I mention the master story, I go, "Hey guys, do you know Russell?" They're like, "What's the master story?" I'm like, "Do you know who Russell Brunson is?" They're like, "Yeah." I'm like, "Do you know the potato gun story?" 100% of the people say yes, every single time. There's not been a single person... I'm like, "That's his master story when it comes to funnels." Anyway. Russell: That's always interests me because I have a different master story if I'm going over like a more advanced audience, which is the master story of no VCs. Right? So it's like, "We're competing against InfusionSoft and all these things. They had a hundred million dollars in funding. We didn't have any money. We were broke. And so we put this thing together. Da, da, da." And they're like, "Now we get customers for free, and then they buy software." And that master story is what sells it to more of like the corporate, like the business owners who think through the world of like investing. So, that's story that I lead... If I talk about potato guns with them, they're lost, right? So again, it's like, people are like, "But I only have a story." It's like, "No, you have different stories. What are the stories that fit the audience?" Dan Kennedy 101, message to market match. Like how do you connect these things? Right? It's like here's the market I'm talking to. In fact, I think you know this. We bought Doodly.com and we bought like Brad Callen's whole company. And these people, I didn't realize at the time, I thought they were internet marketers using software to make sales videos. But no, they were actually course creators who don't know anything about marketing. And so I went and did my webinar pitch to these people and it bombed, and it was like the worst thing ever. And I was like, "What?" And it was like, "Oh my gosh. I didn't understand the market." And so I had to change. So we rewrote it, changed the story, changed the thing to match the market we're going after. And now it's converted really well. But it was like, it's just understanding that in every situation, like figuring out, "Okay, who am I actually speaking to? So there's the market. And what's the message, the story I think I have that's going to match that to then bring them into our world?" Because I'm selling the same product, no matter what, but there's different stories that's going to hit different markets as you go through. You'll probably hear me quote a lot more Dan Kennedy in your future, as I'm going through all his courses again right now, and having the time of my life with it. So... Josh: Yeah. Well, it's just interesting, just going back to that one concept of like the first core story, the master story, the backstory of it all. I think one of the big problems that I know I ran into this is, once again, I thought the whole webinar was designed to teach and educate. Like that's when I would introduce and teach it, the whole entire process. But it's not. Like secret one, secret two, secret three are designed to educate on the thing that you introduce in the backstory. Right? And for me, with the people I work with on a pretty consistent basis, it's like they don't understand that either. And so when I go in and I'm like, "No, no, no, no, no. Forget about teaching them about it. You have to teach them what it is, why it's so important." And I always go back to that story when you were like no one was buying it and then you're like, "Do you understand what I went through then?" I'm like, "That! That's what you're trying to create." It's like forget the framework for it. Forget how it works. Forget why it worked for them. Forget the external objections for a second or whatever. Like what do you have to do that, if you didn't get to do anything like that, how would you convince somebody that this is the most greatest, amazing thing, and then be like, "And just take my word for it that it's going to work for you." Like, what's that story that you would tell? And for me, once I identified that was what it was, and I started working on my students with that, all the rest of the webinars and find new challenges and everything became easy. Whether it was Catherine Jones when we worked with her, whether it was Brad Gibbon, casual tactics, like all of them, it was like, once we figured out that, then all the rest of the things fell into place. Russell: Yeah. It's fascinating because the reason why I bombed when I first started versus why I started studying dance stuff, is that realization of just like, "They haven't bought into the fact that they want to funnel yet or that they want weight loss or whatever the thing is." Like your only goal during the webinar or the challenge or whatever is to convince them that this is the vehicle that's going to be the most likely successful to get up on that mountain and get the result that they've been looking for. Because they've been looking for the result for a long time, right? I think Katlyn said the average woman goes on eight diets a year. Right? So it's like, now that they're like, "Oh my gosh, I'm going to lose weight." It's not like this, "Oh my gosh, I'm going to make money. Oh my gosh, I'm going to..." Like, they already want the result. They tried three or four other things. You're trying to convince them that your presentation or your challenge or whatever is to convince them that of all the different potential opportunities, that your new opportunity is the one that's most likely to get them success. And if they buy into that, then you can take them on the journey. But you start teaching around the gate. You're trying to take them on this journey, and they're like, "Wait, but there's like 10 other options. I don't think you're the right... I don't even know if you're the right option. I have no idea." So your job and your role is 100% only there to convince them that this is the most likely thing that's going to give them the success they're looking for. And yeah, then you won. Then you can bring them into world. Now you can serve them. Now you can change their life. But until you've sold them on the fact that your vehicle is the one that is most likely to give success, you can't serve them. You can't change their life. You can't do anything. And so that's what we got to become really good at is that transition. So, anyway, so fun. Josh: All right. Well, that'll wrap up the story episode there. I think that was really, really good. I think we got a lot accomplished. Russell: We should go, another time, or next time you're a voice, we should do like a half-day live with everybody on like the master story. That'd be fascinating to go deeper just on that, without the context of having to have all the rest of the webinar things. I'd love to geek out with you deeper on that. So, there's the thought. If you guys want more of that, you got to let me and Josh know, and maybe next time we're around some UFC fight or some fake YouTube boxing fight, we'll plan something fun like that. Because that'd be really cool to go deep on that. Josh: That fake YouTube boxer fight, that's 5 and 0, right? Oh, man. All right. Russell: All right. Thanks, you guys, for listening. If you enjoyed this, please let us know. Tag us on social. Tweet us out. Instagram us. YouTube... I don't know. All the different places. Josh: Don't tweet us. Russell won't tweet at you. He'll just fake like your tweets. Instagram? Instagram. Russell: Tweet at Josh, and then I'll share it. Josh: Yeah. Russell: My team will share it. Anyhow, let us know. We're enjoying doing these, and hopefully you guys love them as well. And the last way, if you want to help grow this podcast, please just tell other people about it. And yeah, that's all I got. Thanks, everyone. Thanks, Josh.

So In this episode of Interviews with Entrepreneurs Show we're Interviewing McCall Jones. She created her own Framework Called Charisma Hacking not only that In 4 months, She went from creating Charisma Hacking to Russell Brunson personally reaching out to her to ask her to teach her Charisma Hacking secrets to his top, high-ticket coaching program! (CRAAAZY RIGHT) Not only that In Just One Year she was Able to Speak in one of the Biggest Business Conference that there is which is Funnel Hacking Live The One and Only McCall Jones McCall is the founder of Charisma Hacking, a community of entrepreneurs that learn frameworks for how to be engaging and likable on video… because the best copy or the best offer will still fail on video if the presenter is boring or embarrassing. We're going to be discussing about Charisma Hacking why it's necessary to have the Charisma to effect other people and so much more McCall's SOCIAL MEDIA: Instagram: https://www.instagram.com/mccalljones Charisma Hacking: https://www.charismavault.com FOLLOW RJ SOCIAL MEDIA: Facebook: https://www.facebook.com/therjahmed FB Group: https://www.facebook.com/groups/AMHOE Instagram: https://www.instagram.com/itsrjahmed Get Free Copy of My Book Decades In Days: https://www.decadesindaysbook.com

Action After Items Think With Your Feet Ask yourself what's one thing that you've recently been wanting to do Hit publish Stop fighting with perfection   Stu's IG - @stumassengill Get your Action After Worksheet Here! www.stumassengill.com/actionafter Free Resource: www.findingdirectionuniversity.com/3steps

McCall Jones is the co-founder of Charisma Hacking where she teaches people how to be more likable for being themselves. She was also a former child performer and actor, previously acting in High School Musical. In this episode, we talk about: How to have more charisma and how to be more likable by being you Why you need to take your shot Why you should hit the ‘Publish' button now   charisma style.me   findingdirectionuniversity.com/3steps

On this special 3 part series, you get to hear Russell's presentation at the ROR (Return on Relationships) Symposium! Russell discusses the importance of what he calls the “Dream 100”, and how it helps create relationships that support both his business and his personal life. Check out RORUniversity.com to learn more! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: Hey. What's going on, everybody? This is Russell Brunson. Want to welcome you back to The Marking Secrets podcast. I got something special for you guys over the next three episodes. I'm actually on vacation right now, Thanksgiving vacation. My wife and my kids and I are all in Kauai, Hawaii. You might hear them giggling in the background depending on how well this microphone picks up noise. And so, I didn't have a chance to record a podcast for the next couple episodes, but before I left on vacation, I actually had a chance to be part of a really cool summit that my friend, Christopher Voss put on called The ROR Symposium. And he had me as one of his keynote speakers, and he had me talk about just my history, my journey, using relationships, and joint ventures, and things like that. The Dream 100, as I call it, to build my business and everything we've done over the last almost 20 years now. And so, it was a really special presentation. It was one that I came to with notes, but not PowerPoint slides and things like that. It was more, I just wanted to kind of share from my heart. And if you know Christopher Voss you know he's a very emotional person and he brings that emotion. And apparently, I found out afterwards, all the speakers end up crying. In fact, I did as well during my presentation. So, there's something really special in the middle that you'll find out about. But anyway, I hope you really enjoy these. They're going to help you to learn how to build joint ventures, how to find your Dream 100, how to build better relationships with people, and how to turn that into more business and help you to get your mission out there to change more people's lives. If you don't know who Christopher Voss is, I recommend following him. He told me that the best site to send you guys to... I said, "Where should I send people to listen who want to go deeper with you and learn more about relationships and how to build businesses using them?" And he said theroruniversity.com would be the best place for you guys to go. So, if you want to go deeper with Chris, go to roruniversity.com, check out what he's got there. And with that said, I'm going to cue the theme song. When we come back, you have a chance to hear the first part of my keynote presentation. As I was kind of thinking through this, I was like, "Man, there's 30-something speakers coming. Everyone's talking about different ways to do this ROR, return on relationship game. And everyone's got different ideas and things, and it got me to back, man, almost 19, 20 years ago now. And so I... If you guys are cool with it, I just want to do some story time and tell you guys my story and some of the things along the journey that I tried, that I... failures, the successes, specifically inside of this relationship, and joint venture partners, and things like that. And hopefully, it'll give you guys some comfort. Because everyone starting different points and sometimes you look at someone like me like, "Oh, well, Russell knows Tony Robbins, and Dan Kennedy," and da, da, da. But there was a day, 18, 19, 20 years ago where I was a little kid scared out of my mind awkwardly trying to message people pre-Facebook. So, I'm sending emails and trying to... and it was scary, and hard, and so hopefully, it'll give you some faith in wherever you are in your journey. Just like, "Okay, this is right. It's going to be good." It's going to be for some of us, especially the introverts like me, this is going to be something that kind of stretches you and feels uncomfortable sometimes, but then it can become something you really love and enjoy and gives you the ability to change the world at a level you never thought was possible. So, that's kind of my game plan. Then after that, we can open for some Q&A and... or whatever we want to do. Or we can celebrate, have a party, or we can sing Christopher's song and let him have a nap. Hey, whatever we want to do, it'll be fun. So, looking back, it's funny, because when I got started in this business, I was still in college. So, I had just met my beautiful wife, Colette, who I think we're celebrating our... I think it's our 20th anniversary this summer, which is crazy. So, she's stuck around my chaos for this long and she's... Gosh, she's the best. But we had just gotten married and I was trying to figure out how to support her. I was wrestling and I didn't want to quit wrestling, so I'm like, "How do I wrestle and do all these things at once?" And so, I did what most people do and I went to Google and typed in how to make money. Right? Which, who here has done that at one point in your career? And you go on this rabbit trail, right? Of like, "Whoa, there's a lot of things to do." And everyone's got a different thing, and you start joining email newsletters. You know what those are at first and you start getting these emails from all these people, and then for me, it was like I was reading blogs and then I was joining... They didn't have Facebook groups back then. They had forums. So, I was joining the Warrior forum and How-To Court forum, and then... Anyway, there's like 20 or 30 different forums. So, all day long I'm reading forums of people, and I'm getting emails, and I'm learning all these things. And it was interesting because I was learning all the different pieces, right? Some people would talk about SEO and that's what they geeked out on. So, I started reading all the SEO articles, and I started learning how to do SEO and backlinking. So, I was like, "Oh, this is how you make money." And then someone else was like, "SEO's stupid. This is how we make money," and they had a whole different strategy. And then someone else had a different strategy, and soon I was just looking at all these shiny objects and I was like, "I don't know which one I'm supposed to do." How many of you guys ever felt that before? There's like 8,000 things. Like, "Russell said funnel. Someone else said this." Like, "Ah." And so, I was in that as well, and so I was just like... I got in this perpetual learning phase, right? Where I was learning and studying, and learning and studying. Then I started watching what was happening. Right? And I was on all these different email lists, but then it seemed like it was coordinated. Once every couple months, all of a sudden I would get an email from 30 or 40 people who somehow I had got on their email lists and all of them would be talking about the same product at the exact same time. Right? And all of a sudden you're like, "Oh, my gosh. Everyone's talking about this thing." Right? And I think the first ones I saw there was an old e-book called Google Cash. And it's how people are making money on Google doing Google ads. It was Chris Carpenter's offer, and he had gotten a whole bunch of affiliates. I don't know how at the time, but he had a whole bunch of affiliates all promote at the same time, so my inbox... And I'm at college opening my inbox and there's like 40 emails from people all talking about this book. I'm like, "This is the thing everyone's talking about. It's got to be the secret." I was so excited. And I went and paid this $67 for an e-book, which no one knew what e-books were back then and we were all confused. Literally, I remember messaging the support team and I was... like two weeks later. I'm like, "When's the book going to show up?" And they're like, "It's digital." I'm like, "I don't know what that means." They're like, "It means you download it." And again, 20 years ago, that was like... that was weird. That wasn't a thing that nowadays we all get it. But back then... And so I download this book, and I'm trying to read it, and I was just like, "I paid $67 for a PDF. My wife's going to kill me when she finds out." But I'm reading it and I'm getting all excited like t's next big thing, and all of a sudden, there's this next promotion and everybody's talking about this next thing. I'm getting all these... like 20, 30 emails. And I was like, "It's got to be this," so I jumped over there, and it's started me on this rabbit trail. And I just remember being confused, and overwhelmed, and all the things a lot of us go through. Right? And about that time... This was probably the very first ever high-ticket... Not even high-ticket, like $1,00 product. There was this guy, and I didn't know who he was at the time, but again, all of a sudden the emails start flying in my inbox. Right? And they're all for this guy. They say this guy is the godfather of internet marketing and he's retiring. And because of that, he's giving away his entire empire, everything he's built. And he called it the farewell package. Like, "This is my farewell from the internet. I'm done. I'm out. I've made millions of dollars, now I'm leaving." And his name was Mark Joyner. And I didn't know who Mark was at the time, but I started reading the emails and the stuff, and I was just like, "This is the greatest thing in the world." Right? So, I remember going to the sales page, reading through it ready to try to buy it for 20, or 30 bucks, or whatever, and the price went was $1,000. And I was like, "Oh, I do not have $1,000. I've never had $1,000." My wife was working, supporting at the time, and she was making, I believe $9.50 an hour. So, I mean, it would take her, man, over 100 hours. No, because you got taxes. Probably 200 hours of her working, so that's a lot of time to pay for this $1,000 course. I remember looking at it and I was like, "Oh, I don't have any money. I'm a broke wrestler." I had just gotten married, therefore, now I'm living off my wife who's making $9.50 an hour as a receptionist where she was working at. And I was like, "There's no way I can do it." And so, I remember not being able to buy it, not being able to buy it, but I kept seeing the emails, and the promotions, and the urgency, and the scarcity, and it eventually got to the point where it was about to sell out. Probably five or six weeks into this whole thing and about to sell out. And they were closing down the cart. And I remember the night before... This is... Again, for those of you who are newer before there were webinars, there were things called teleseminars where you would pick up the phone, and you would call, and you'd just listen to people talk. And so, I called this teleseminar, and on the teleseminar these guys are talking about the Mark Joyner Farewell Package. And it was just... It was going to be gone the next day and you had to get it. And I remember listening to it and being sick to my stomach and laying in bed that night, and I was like, "I have to do it. This is my thing," and being so stressed out. And finally, the next morning I was still laying in bed. My wife woke up and I was like, "Colette, I know I bought a lot of stupid things that I haven't done anything with any of it yet, but I think this is the one. I think this is the thing." I remember asking her. I was like, "Can I buy it?" And she said something like... In fact, I talked about it. I wrote it in the Traffic Secrets book, this story, but she's like, "Well, do you think this is the one for you?" I was like, "I think this is the one." She's like, "Okay, then here's our credit card." And we only had like a $500 credit limit I had to call up my bank like, "Can you double our limit to 1,000?" This is how like green we were back then. And we did it, and I bought the course, and I remember I got the course and there was like 15 CDs, all these interviews. And so, I started listening to the CDs, and what was crazy, as Mark was talking, he kept talking over and over and over again, about two concepts. The first one was the power of your own list. He kept talking about, "You have to have your own email list, and this is how it works, and if you have an email list of 10,000 people, you send an email out to your offer, you can sell a whole bunch of your things." And I started realize, I'm like, "Oh, my gosh. This is literally what's been happening to me. I'm on all these people's email lists. They have a big email list and send an email, and if I buy a $1,000 course, they must have made 500 bucks." And I started putting the pieces together. It's like, "Oh, my gosh. This is how it works." And some of you guys... I'm not going to tell the whole story, but some of you guys have heard my story. After listening to two or three of these CDs I was like, "I need an email list." And I went down that whole journey where I got called a spammer and... Anyway, so that's... Insert that story there. I'm not going to tell that story because it's outside the context of this event. But I started trying to send email and it didn't work. And I was just like, "This thing Mark is teaching me, I need to have an email list, but everyone's got one, except for me. I don't have a list. It's not fair." And I kept listening to Mark's course, and as he got deeper and deeper in the course, he started talking about this thing called joint ventures. And he was like, "Every time you start a new company or launch a new product, the first thing we do before you buy ads or anything is we go and we have these different partners who all already have email lists." He's like, "Go with people who already have email lists, and then some of them will promote and send traffic to my thing, and that's how you make money." And I was like... I was just seeing... You know there's those curtain in front of your face, and the curtain's lifted? I saw the Wizard of Oz. I'm like, "This is how it works. You have to have an email list. If you don't have an email list, you find other people with email lists, and they promote your offer, and then the people buy your product, and then you have an email list." And I was like... It all started making sense in my head. I was like, "Okay." And then I did what I'm sure all of you guys did, especially if you've read Traffic Secrets book... And I didn't know what this was called at the time. I didn't have words for it, but it was basically my first Dream 100. I was like, "Okay. Who's got an email list?" Like, "Mark said people have email lists. We need to find people with email lists," and so that was kind of the next question. And so, I started making my first Dream 100 list. And it was funny because I had this farewell package I bought from Mark Joyner and he had all the people he interviewed. So I said, "Well, this is my Dream 100, all the people Mark interviewed." And so, I don't remember most of the names. I do remember Joe Vitale though. He was one of the names. And some of you guys know Joe Vitale. If you go to mrfire.com, he's written like 400 books. He's awesome. I wrote Joe Vitale down. I started writing other people's names down. And so, I remember I'm building this Dream 100 list and I was like, "Okay, this is easy. I'm just going to email them all, and then they're going to promote my thing, and I'm going to be rich. This seems really awesome." Right? And I'm sure some of you guys have thought of that before. Hopefully, it's not just me. So, I start emailing Joe Vitale, and I can't remember all the other names. Joe's the one that stuck out in my head. I remember emailing them all and then just waiting like, "Okay, they're going to respond back to me, and then this is going to be this big thing, and I'm going to make a bunch of money." And I think I had my first or second product at the time, so it was like I had a product for them to sell and everything. Sent all the emails out and it was crickets. Not one person wrote back to me. And I was like, "Huh." I was like, "Okay, either this Mark Joyner's full of crap or I need to send another email." So, being a relentless person, I send another email to all them like, "Hey, Joe Vitale. Did you not get my email? Because I've got this new product and if you promote it, we can split the money 50/50. It's going to be awesome." Right? Like he's for sure... Like, "I'll even give you 60% commission." Maybe I'll blow his mind. Right? So, I tell him this thing, crickets. Nobody responds back to me. And I remember just being like... I was like, "This internet thing doesn't work." So, I remember being frustrated and just not knowing what to do, not believing this JV thing actually worked. Assuming that it's impossible to build an email list and I was stuck in that rut for a while. Probably, I don't know how many, four or five months of this rut of just like, "It didn't work. I tried." And have you guys done that where you try something somebody told you and then you're like, "Oh"? It reminds me of... Well, never mind. I'm not going to tell that story, but it reminds me of just so many of us do that where we're trying to follow a guru. We try the thing and it doesn't work, and we're like, "Oh, it didn't work." It's like, maybe we just didn't execute it quite correctly. So, fast forward a little while later there was this internet marketing event. It was Armand Morin. It was called the Big Seminar back then. And it was the seminar in the industry. Kind of like Funnel Hacking Live is nowadays. It was the seminar. And so, I remember saving up some money and we flew out to... And I had made a little bit of money online at this point. Not a lot. I was making, I don't know, maybe 1,000 bucks a month or something. So, I had a little bit of money just so I didn't have to yell... borrow more money from Colette's credit card to go and go to this event. So, I fly out to this event. It's in Atlanta. I go to the seminar and I remember thinking, "All the speakers on stage, I'm going to get all... That's going to be my next affiliates or my next people I'm going to be partners with." And so, we're seeing all the speakers and they seem bigger than life. They're on stage, and they're talking, and I was just like, "If any of these guys promoted my product, I'd be rich." That's the thing going through my head. Right? And so, I'm seeing them, writing all their names down. I'm like, "I'm going to become partners with them and become friends with them. I'm going to go meet them face-to-face. Maybe that's the secret. If I meet them face-to-face then it'll be easy." Unfortunately, I'm insanely introverted, and shy, and scared. So, I'm at the event, I see the person walking by. I remember seeing Stephen Pierce. He was the guy at the time. He walked past and I was just like... He walked right past me, and he walked past, and I'm like, "Ah, I blew it. Stupid, Russell. Stupid, Russell. You didn't even talk to him." And I'm sitting there in the hallway and all of a sudden Armand... Actually, I was in the bathroom and Armand walked next to me in the urinal next to me. I'm like, "Armand's right here. What do I do? Do I say something? I can't say in the bathroom. It's so awkward." And he looks over and he is like, "Hey, man. How's it going?" I'm like, "Good." And he is like, "All right," and then walks away and walks out of the bathroom. I'm like, "Ah, I blew it again. I blew it again." You know? And I'm too scared to talk to any of the speakers, but I'm like... For me, I'm like, "This is the key. This is the key to my freedom is these speakers," and I didn't dare do it. I wimped out every single person. I didn't talk to a single one of them. And then at nights, all the attendees would go to the bar. Now, I'm not a drinker. I've never drank in my life. Most people don't believe me, but I've literally never drank in my entire life. So, I'd go to these bars and I was like, "I don't want people to think I'm drinking," because like I have a thing like that where I want to avoid the appearance of evil at all costs. Right? So, I remember I'd go to the bar and I was like, "Ah, how do I..." And literally, the bartender was like, "You want something to drink?" I was like, "Can you give me milk?" He was like, "Seriously?" I'm like, "I don't know. Can you?" I was like "Because if it's going to be a Sprite, people going to think it's some fizzy drink." I don't know. I don't even know what drinks are. Like, "It's going to be fizzy something." So, I'm like, "If you give me milk they're going to know that it's not alcohol." Right? So, he's like, "All right." So, the guy gives me a milk. I'm holding this milk at the bar walking around and everyone's like... All these people start coming to me, which is really cool, and they're like, "Are you drinking milk?" I was like, "Yeah." They're like, "Why are drinking milk?" I'm like, "Oh, well, I'm Mormon, so I don't drink." They all kind of laugh at me, but it opened dialogue when they came to me. And this is... Okay, side note. Interesting for the introvert. Who are the introverts in the room? If you're introvert, I learned something really cool. Nicholas Bailey actually told me this. He dresses weird because he's introverted and he's too scared to go talk to people. He's like, "If I do something weird," he's like, "people come to me and like, 'Oh, nice shirt. Nice glasses. Nice,'" blah, blah, blah, blah. And so, that's what happens. I had this weird thing, and then people came to me. They're like, "Why are you drinking milk in a bar?" And then it started a conversation, and then when I'm in a conversation I can do it. It's the walking up to. Like, "How am I going to go and..." You know what I mean? So scary for me. And so, people started talking to me. We started becoming friends and get to know people, and I'm talking in this group, and it was interesting because everyone I was talking to, they all had businesses just like me, but they weren't the guy on stage with a list of 100,000 people and all this kind of stuff They were here and they had a list of like 500 people. Or I got a list of 1,200 people. They were all kind of at this level. About the same level I was at. I was like, "Oh, my gosh," and we started talking, getting to know each other. And back then it was before Skype or before... It was pre-Skype. It was pre... What do we use nowadays? Slack or Instant Messenger. Whatever. We used to use Yahoo Messenger, or IRQ, or AOL, and so it always like, "What messenger are you on? Here's my AOL chat," or, "Here's my IRQ." Or ICQ Sorry. ICQ. Or, "Here's my..." And so, they give them to you, and so that was how we get to know people. So, I put it out, write it down, and then I remember the people. I remember Mike Phillip's name was on Yahoo Messenger. His name was signanddrive.com. And I remember Brad Callen. I remember Brad Fallon. And so, I started meeting all these people at the bar while I'm drinking my milk, and getting to know them, and I'm writing down all their little handles. And then we get home and away from the event, and so I start putting those things in and I start messaging them. I feel way more comfortable talking through text, through Yahoo Messenger. I was like, "Hey, great meeting you at the event," blah, blah, blah. "This is a picture of me so you remember who I was." Right? And the person would write back, "Oh, yeah. It was really cool. You were the guy with the milk, right?" I'm like, "Yeah." And we'd start this dialogue. And then I was like, "Okay..." Not even thinking that these guys would be big partners someday, but I kind of started getting to know these people. And we were all kind of the same level. And this is the key. Okay? I'm trying to tell stories with hopefully principles you guys can pick from it. So, all these people were at the same level. And I remember because at the same time I was messaging Joe, Vitale, and messaging all the speakers in the event, and none of them are responding to me. It's just like crickets. No one's responding back. I'm talking to these guys. And I remember I was creating an offer and these guys had become my friends. And I was like, "Hey, can you check this out? Do you think this is good? Is the offer good?" And they started messaging back, and all of a sudden they started becoming involved in my business, right? They had a vested interest because they were kind of like, "Oh, I would do this," or, "I'd try this over here. And all of a sudden they started sharing ideas back and forth and it was really cool. And then they would share with me what they were doing back and forth, and it was really, really cool. And I had vested interest in their projects because I was like, "Oh, you should try this, or, "Oh, I did this. You should try this." We built this little group of people. And I don't even know. It was probably four, five, six people maybe that we kind of did this thing. And I remember because about this time is when my very first software product ever came out, and I don't talk much about this product. It was a product called ZIP Brander, and I was so proud of it. And I remember I sent it to Mike Filsaime. I was like, "Hey, here's my first software. Check it out." He was like, "Dude, that's so cool. Do you want me to promote it to my list?" And I was like, "Wait, he just asked me." Like never it happened. I was just like, "I've been asking all these people at this level up here, all the people I'm looking up to, the gurus, the big famous people. No one, crickets, and all of a sudden my friend's, like, 'I'll promote it to my list.'" And I was like, "Dude, you serious?" He's like, "Yeah." I'm like, "Okay." And so I give him the link. He sends an email to his list, and I can't remember. I paid him like 50, 60, 70. I don't know. I was like, "You can have all the money. I just want... I need a list. I know the goal. The goal to get a list. I'll give you 100% commission." Right? And so, he promoted and I think he sold... I don't know, he sold five or six copies of my thing, but then I got the money, and then I gave most of it to him. But then what happened is I got five or six customers, but a bunch of people... I had a pop-up on the site. A bunch of people filled out the pop-up, and I got like 300 or 400 people on my email list. And I was like, "This is awesome." And then I knew Mike had a product, and I was like, "Hey, man." I was like, "Dude, I love..." He had a product called Carbon Copy Marketing back then or something. It was a two-disc DVD set. And this is before DVD, so he literally would go and he would print a DVD and ship it out to you from his house. This is how... 20 years ago. Remember, this is before things like that. And so, he said, "Yeah." So, I emailed my list of like 300 people from him the 400 or 500 people I built, so maybe a thousand from my list. I sent the email and I sold like five or six of his DVDs. And he is like, "Thanks, man." And we did our first little cross-promotion, and me and Mike became friends. And then Mike told me. Then Mike's like, "Dude, you know who you should do? I met this guy named Gary Ambrose. You should meet Gary because Gary has got a list too, and he promoted the same DVDs you just promoted and it was awesome. You should get to know him." So, he introduced me to Gary. Me and Gary met up, and I was like, "Oh." And Gary and I started sharing ideas, and then eventually he promoted my things, I promoted his, and then Gary's like, "Oh, dude, you should meet so and so." And I was like, "Oh, you should meet..." And all of a sudden we started this little four or five people start introducing more and more people, and soon I've got 20 or 30 friends all on Yahoo Messenger and AOL that we're talking back and forth and getting to know each other. Right? And what's interesting is that we all kind of helped promoting each other. Our list went from 400 or 500 people to 1,000 to 1,500, to 1,000 to 2,500, and they kept growing and growing. And I was looking at this little group of people all working together. It was like a groundswell where our businesses all started gradually rising together. What do they say? A rising tide raises all ships, right? That's what started happening. And we started getting bigger and bigger. I'm like, "Oh, my gosh. This is so cool." And then we started doing more things and this is, man, a two or three-year period of time while I was in college, we were going back and doing these things. And it was just... It was really, really cool. Right? And I remember one day Mike had this idea, Mike Filsaime had this idea for a product called Butterfly Marketing. Some of you guys may have heard of it, but it was the first time he had the idea. And he's like, "Hey, man, check out the sales letter." He had this huge sales letter. And on the sales letter, he had these testimonials from all the people. All the people you'd want, right? I was like, "How'd you get all those guys' testimonials?" He's like, "Oh, I didn't. I just put their pictures in just as the placeholders as a dream of someday I'm wanting to get these people's testimonials." I was like, "Oh, that'd be so cool to get to know them." And then he's like, "Well, I met so and so. I know so and so who does know that person," and all of a sudden this network started happening, right? Anyway, Mike went and started messaging and eventually got to the person, one of the people, and they gave him a thing, and all of a sudden he got a bigger promotion from a bigger person. And what happened is, is we started doing this. Again, the people I looked up to were way up here and they wouldn't respond to me and things like that. And this group down here became friends. We all started growing together, and eventually what started happening is as we got bigger and bigger and bigger, we got closer to these people. I remember probably, man, two years, maybe three years into this business I had an idea. And I was creating this whole project. It was a membership site. It was called The Lost Files, and it was based on old public domain books, which I could talk about for six years. But it's this geeky, nerdy thing that you can make money with. And so I got excited, I'm creating this thing, and I was like, "Joe Vitale, he's written like 500 books." I'm like, "Oh, Joe would be my dream person." I know Joe had talked about public domain in the past. Joe had actually published a couple books from the public domain. And I was like, "He'd be my dream partner." But I was like, "He's ignored like 40 emails from me. There's no way he's going to respond to me now." Right? But I was like, "Oh, I got to do something." So, I remember I messaged him again this time and I was like, "Hey, Joe. Sorry to bug you. I have this new site." I explained what my site, thelostfiles.com. Like, "This is what is, how it works," and everything. And then the next day I get email back from Joe, and I was too scared to even open it. I'm like, "This is crazy." And Joe messaged me back. He's like, "Hey, Russell, so good to meet you." He's like, "I've been seeing your name everywhere. All these different people keep promoting your stuff. They keep popping up in my inbox. The Lost Files sounds awesome." The way he made the connection, he didn't... I don't think he... He didn't connect that it was me who was annoying him for like 40 emails prior. He just didn't connect it. Or maybe he just ignored it, or he forgave me, or whatever, but he message back and said, "Yes." And I was like, "Joe Vitale said yes." And I was freaking out. And so he goes and he does this... We had this promotion where we had a teleseminar together. He promoted his list. And then at the teleseminar he promoted The Lost Files, and we signed up like 300 members off his list at like 40 bucks a month, which for a college kid, is insane. And it was this one deal, and then Joe was like, "Oh, by the way, have you ever met so and so, and so and so?" and starts opening these doors again. Now, because I've gotten closer and closer, I got one person in and all of sudden it opened up this whole network of people. And that was my journey for the first three or four years. And so I wanted to kind of lead with that because again, I think so many of you guys are like me where you see the people. I meet people all the time. "Russell, you say to build a Dream 100 list, I've got to dream one, and it's just you." And I'm like, "Not a good strategy." I literally said Dream 100 for a very important reason because it shouldn't be me. I do maybe one promotion a year and usually, it's for Tony Robbins. And so, for me to say yes, it's going to be like... We got to date for a decade before it's going to happen, so if you're banking on that it's going to be a long, long time for something to happen, right? I was like, "Instead, go and do things with people at your own tier, your own level where they're looking for things, and looking for cross-promotions, and things will start happening. And then what happened is you start rising to the top, and all of a sudden people like me are going to start seeing you. You show up my news feed. I start seeing emails." All of a sudden it's like now there's this relationship, right? It's funny. There's... This is a funny story. So, one of my buddies, I met him probably... It's probably been 12 years ago now. Some of you guys know him. He's Chad Wallner. He's a chiropractor. I talk about him in the Dot Com Secrets book. But he moved into our area, and so we go to church. We were going to the same church, and so he shows up and he sees me. And he was seeing me online. He knew I was and stuff. He came to me and he's like, "Russell." He's like, "Dude, this is so... I can't believe you're in my ward. I've seen you before," blah, blah, blah, all this stuff. And he's like, "We actually have a mutual friend together." And I was like, "We do?" He's like, "Yeah." So, he's trying to build a connection so we can connect and stuff. And it was interesting because he said, "We got this mutual friend." And then he told me the name. He's like, "Here's the guy's name." And I was like, "Don't know who he is." He was like, "Oh, weird." He's like, "He talks about you all the time as if you guys were best friends." I was like, "I don't know who that is. I'm so sorry." And years later, Chad and I had this discussion about this and it was funny because he was like, "Man, I..." The realization is it's not who you know, it's who knows you. Right? I knew who Joe Vitale was. I knew who these people... I knew Tony Robbins. So, I wanted them, but it's not that I know them. I need them to know me. Right? So, it's how do you get them to know you? Well, it's by doing cool stuff in the market that they're playing in. Showing up. Will they see you in news feeds, see you in emails, see you in stuff? Where all of a sudden they keep seeing these things and then they see you. They got to know who you are. Right? When you approach them like, "Hey, my name is so and so," if they don't know who you are, it's going to be really hard to build a relationship. If they're like, "Hey, this is so and so," it's easy. For example, I was trying to do a negotiation with someone the other day. I wish I could tell you all the details. I can't though. Anyway, really big company. You'd be aware of who they are. And so, I tried to get a meeting with the founder of it, and we get on a Zoom call like this, and the very first thing he says, he's like, "Man, Russell," he's like, "I see you like 12 times a day. You are everywhere in my news feed. I get emails from you. You must be the best internet marketer on the planet." And I was like, "This is going to be the easiest negotiation in my entire life because he knows exactly who I am." Right? As opposed to me coming to him and trying to explain who I was. Right? And so it's like, as you're doing stuff actively in the marketplace, people will start seeing that and become aware of you. Right? And that's how you start rising to the top. I get people all the time that message me like, "Hey, can I speak at Funnel Hacking Live?" I'm like, "I don't know who you are." Like, "I'm the best speaker. Here's my speaker," blah, blah, blah. I'm like, "I don't know who you are." Right? But check this out. McCall Jones, who I think is on here, or she was on here earlier, right? McCall, she showed up on Funnel Hacking Live. Then she does this thing, and then she starts publishing, and she starts doing everything, and I start seeing her everywhere. I see her energy and her excitement. I see how she's developing things. She's like using things she learned from me, but developing her own things, which was really cool. Because I'm like, "Oh, my gosh. She's a good student and she's doing things." And this whole thing starts happening, and I see her in my feed. I see her all the time. And my friends start talking about her, and then Monica, who's on this as well. Monica messaged me. There's McCall right there. Yeah. What's up? And Monica messaged me, "You know McCall? You got to..." And so, her friends are calling me and telling me to listen and stuff. And soon, I'm watching everything she's doing. And I'm like, "Oh, my gosh, I'm impressed." I start podcasts. How many... Once or twice I talked about you on the podcast before we even met officially. I'm like, "This girl McCall keeps showing up. She's doing these cool things." And on Funnel Hacking Live, I'm like, "Who should speak on Funnel Hacking Live?" I'm like, "There's this girl who's never spoken on stage before. Right? She's never... Doesn't like, 'Here's my speaker reel. I've got a perfect presentation.'" But I'm seeing that. I was like, "She'd be like the perfect person to come on stage and, and speak." And so anyway... Hey, McCall. What's up? McCall Jones: Thank you. Wow, that's so nice. I'm just hyping you up, over here reacting to all of your stuff, so hey. Funnel Hacking Live. Woo hoo! Russell: All right. But conceptually, you guys, it make sense. If you want to get into, they call it the good old boys club. Like, "How do I get in the good old boys club?" It's the way you get into it is you have to infiltrate it. And it starts finding people at your own level and start playing the game, start moving forward, start making noise, start doing stuff, and then people are going to start seeing you and start becoming aware of you.

Are you struggling to close deals, but you aren't sure why? You may be using the wrong charisma style! McCall Jones is a former singer and actress turned coach and founder of Charisma Hacking, a set of business systems designed to help entrepreneurs build a fanbase that buys into what they are selling. Join McCall Jones and Host Dan Lesniak as they discuss…   ∙  True vs. false faces ∙  The 3 keys to connecting with and converting people ∙  Understanding your authority, compassion, and entertainment styles ∙  Why popular sales scripts may not be working for you …and much more! You won't want to miss these tips for gaining authority, making sales, and entertaining your audience.   QUOTES TO SHARE

Today, Russell has fun explaining everything that went on behind the scenes of day two at this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Hey, what's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm going to recap some of the cool stuff that happened at Funnel Hacking Live 2021 day number two. All right, so last episode I told you guys some of the cool stuff happening in day number one. I walked you guys through the structure, the outline, the reasoning why we did a lot of those things, and talked about some of the speakers who were amazing. And now I'm going to talk about day number two. So day number two, this is the day where typically we have our mini reveal of something, usually Click Funnels related. Two years ago, it was Funnel Flicks. Other years, it was Actionetics. Other years, it was things like that. And for day two here, we were excited because it was our big reveal day for Click Funnels 2.0. And so everything in this day was tied around that and getting built into the hype and excitement and the energy to release Click Funnels 2.0. And so the day began in the morning, as it normally does, with Trent Shelton, and Trent is such an amazing speaker. And I want him to talk about building a following, but not just a following. If you look at Trent, by hanging out with him privately, it's crazy because he'll spend, I don't know, an hour, hour and a half every single day just responding to all his fans and followers and social media people, which is crazy because his following is not small by any stretch. Most people, myself included, we push things out but we're not really good at communicating and stuff like that. And the reason why Trent's fans are such die-hards is because he's there for me communicating with him. And so we talked about that, but a lot of other amazing things. And it was interesting because Trent, I've only seen him speak from stage a couple of times and he usually does this, what's it called, a spoken word thing. And I didn't ask him to do that, but I was hoping he was going to. And as he got done speaking, he got to the point where his time ran out and I was like, "Ah, dang it. I was really looking forward to that." And then at the very end of his presentation when time ran out he ran up on stage and then also the music started playing and I was like, "Oh, he's going to do it," and he did it and it was amazing. And at the very end of it, he even tied in one funnel away. Oh, it was so cool. I should do a whole podcast episode just playing that spoken word thing that you guys can listen to over and over and over and over and over again. But it was all about making sure that you don't die with things that you wanted to do, the dreams and the aspirations and things like that. Make sure you go and do them now while you can. So, anyway, Trent was amazing as always. After that, we started getting into publishing stuff, and so first was the next speaker was Krista Mashore, who was talking about how she creates ads and videos and drives paid ads to them that aren't so much to sell but they are to build up the relationship with people, and then from there, ideally they'll go and they'll buy stuff from you in number two ad, number three, and things like that. And Krista's got as much energy if not more than me. She speaks faster than me, which is awesome, and she did a great job. After that, McCall Jones came and spoke about charisma hacking. And McCall is one I was really excited for it because last year she showed up at Funnel Hacking Live just as an attendee to support her sister-in-law who was speaking, and then she fell in love with what we all do and created her own movement called Charisma Hacking and it was really cool. And she had developed this whole Charisma Hacking system and process, which was really fascinating to see. She took this thing that was an idea she had a year and a half ago, the first Funnel Hacking Live that she came to, and turned it into an actual science. And so I think not only was her presentation cool, it was just cool to see how each of us have these frameworks or these ideas that we have. But it's, how do you keep developing it and developing it and developing it to make it better and better and better and more clear, more simple? And I didn't really realize how evolved her Charisma Hacking frameworks had become until she shared it with Funnel Hacking Live and I was like, "Oh, these are just so exciting. So cool." Anyway, she crushed it. And so that was all about Charisma Hacking, how do you look at other people who have different types of charisma and how do you model those? Because most of us, me included, I wasn't born this way. I didn't have talent, I didn't know how to speak on stage or do podcasts or any of these things. And a lot of it came from modeling people I look up to and that's what Charisma Hacking is a lot about, it's looking at those things and finding the patterns and finding who you resonate with as you're figuring out your voice and how to speak and how to present and things like that, which is awesome. After McCall spoke, JLD from Entrepreneurs On Fire spoke about podcasting and podcasting for funnels and a whole bunch of cool things like that. He crushed it as always. It's been fun because JLD has been a lot of Funnel Hacking Lives and it was the first time he's actually a chance to speak, and it was awesome to have him on stage. And then to wrap out before lunch, we had Mike and AJ come and do a presentation about a funnel hub. And some people may be wondering, "Didn't they speak last year about funnel hubs?" And the answer is yes, they did. And the reason why I wanted them to speak again, because funnel hubs is a big part of Click Funnels 2.0, and so I wanted to bring back to people's mindset and intention this concept of a funnel hub, which was really, really cool. So Mike and AJ came and spoke on that. And then from there we broke for lunch, and after lunch, we started shifting over more to e-commerce supplements and things like that. So the next speaker, we had a dual speaker, it was Matt and Jason. They are an uncle and nephew or whatever. I think it's one out of every 17 Two Comma Club Awards that goes to them, and so they talked about how they figure out their stuff, because it's interesting. Most people go like, "Oh, I'm excited by blah. I'm going to go build a business around blah," where they're the opposite. They go and they do the market research, figure out what's hot, what are people buying today? And then they figured that out. They figure exactly where they get the traffic from. They're not trying to guess. They know, "This is where we can get traffic. This is what people are buying right now," and then they go and they reverse engineer that. And from there they create products, plug them in and, boom, Two Comma Club Awards over and over and over and over again. It was cool to see their process. I do wish they would have showed a little more. They're secretive about what they do, and I wish they would've shown us their landing pages and stuff. Unfortunately, they didn't, but conceptually they did share their process, which was cool. After that, Braven Grant spoke. He has a bunch of cool supplement funnels. And I had him talk about the difference between funnels and cars, because this is where people get in all sorts of fights in our world. It's like, "Why have the Shopify store? Why have a funnel?" It's like, "Blah, blah, blah," and it's like, "No, you have to understand these two things actually work hand in hand." And one thing that he talked about that was really cool, he talked about when he read the Dotcom Secrets book, he learned about value ladders and back ends and all these things. He was just like, "This doesn't make sense for me because I have a supplement company." And then later he realized, "Oh my gosh, the cart is the back end for supplement companies. The funnel is what you use to acquire a customer profitably and then the cart is where you actually make your profit." And he showed how these two things work together, which was strategic for a couple of reasons. Number one, it's how he has built his businesses as big as he has, which is cool, but he's used Shopify for his carts. But Todd and I were about to reveal Click Funnels 2.0, which actually has shopping carts built in. Spoiler alert. And so after he talked about that, then Todd and I came out and we did the actual big reveal presentation where we had a chance to show people ClickFunnels 2.0, all these things that people won't talk about. Funnel hubs is the key. Everything is based on the funnel hub, and then from there we got our shopping cart. You put in that, and then from there you build out your funnels and it's just thought through differently and it's really, really cool. Todd and I did the big Click Funnels 2.0 reveal and people freaked out. We give everyone beta access for free with a whole bunch of bonuses and challenges, and it's another reason why you need to be a Funnel Hacking Live, because everyone now, literally thousands of people, all my friends, everybody I know, everyone's messaging me, "How do we get ClickFunnels 2.0? I want a free account. How do I sign up?" I'm like, "Oh, well, if you were at Funnel Hacking Live, you'd have one. Otherwise, you don't." So be Funnel Hacking Live. Even to my friends who keep begging me, sorry. Make sure you don't miss the event because we reward people who show up. Yeah, everyone who was there has access to it, kind of. We're doing a drip release and so next month we're going to be releasing funnel hubs and we'll do a challenge with that and let people have access to us so they can see it, they can play with it, they can use it, and then that'll be the first feature. And then, the next month, we'll do courses and we'll unlock the courses and they can do that. And then after that, it opens up the shopping carts and then other things, so on and so forth. That's what's happening there, which is awesome. We had a good time there. Gave everyone these cool T-shirts and stuff when they signed up for free, and I think we signed up almost everyone. Almost 100% of the people at the event signed up for Click Funnels 2.0, which was cool. And then we broke to dinner, and after dinner, normally we do our awards ceremony, the Two Comma Award, on day three, but we decided this time to do them on day number two, partially because it's really brutal on me. Usually, it's day three, I do the awards show, take a picture of 1,000 people, and then from there, then I do my sales presentation. Then after that, we get pictures of everybody who bought. It's the longest day of all time. And so we shifted it around to see if it would work, and it did, which was great. So we did the awards ceremony Tuesday night, gave out Two Comma Club Awards, and I told everyone, I'm like, "After the Two Comma Club Awards, we have a guest. Can't tell you who it is yet, but you're going to freak out. Make sure you show up for it." And so after the awards were done, then our special guest showed up and the special guest was and is Dan Kennedy. And we made the announcement at the Funnel Hacking Live that we actually purchased Dan. I bought Dan Kennedy's company, which is crazy. When I got into this business, that's who I learned from initially. In fact, to this day, he's still who I study the most. But it came up for sale and I thought it'd be a really good marriage and partnership with ClickFunnels. And so we bought his company recently and then we announced it here at the event, and then Dan spoke. And some of you guys know Dan almost died two years ago but, man, he's still sharp as a whip. He was awesome. He used to just get on stage and speak but now he wants someone there to help interview and facilitate. So I got a chance to actually interview him from stage and facilitate, which was insanely cool. This was supposed to go for an hour. We ended up going for over two hours. He was so funny. I think it was the first time he'd been in front of a big stage, big audience like that since he got sick, which was probably four or five years ago now. Anyway, pre-COVID for sure, it was a year or two before that as well. Anyway, it was so cool to hear a lot of the stories I've been hearing for years. I had a chance to ask him the questions and set up for him to tell the story that I knew that I wanted to hear, and that was really special and really cool. And, in fact, some people were just like, "Oh, if I'd have known Dan Kennedy was there, I would have showed up." Yeah, that's why you have to show up, because you have no idea what we're going to do. We're always surprising you guys. We're always making this better and cooler and all sorts of stuff like that. Anyway, that was really special having Dan speak, and then I was going to do another presentation at the end called Followup Funnels, and by that time, it was late, everyone's tired. I'm like, "You know what? I'm not going to do this." But we made this really cool book that basically showed everyone my 64 email sequence or whatever it was. So we gave them the book and I talked about it for two minutes and I was like, "That's it. Let's go to bed," and that was the end of day number two. And so, man, it was magical. The whole thing was just cool. Ending with Dan on stage was amazing. And getting people excited about the ClickFunnels 2.0 and getting them signed up, it was like the perfect day. So, anyway, if you haven't been in Funnel Hacking Live yet in the past, not that I'm trying to sell you on tickets, but you should get your tickets. Next year's going to be even crazier. We're going to be back in Orlando again. We haven't launched a sales video or anything. So tickets are there at a discount at funnelhackinglive.com. That's funnelhackinglive.com. But make sure you get your tickets because we'll sell out. Every year, we've sold out. This year, we've more than doubled as many tickets as we sold last year, which is crazy because last year was our best sales year ever. We're already at almost 2000 tickets sold for next year's event, so if you're thinking about it, you should just go get your ticket because it's going to be gone and you don't want to miss it. Anyway, with that said, that's the recap of day number two and tomorrow's our next episode. I'll share with you guys what happened on day three, day four, and give you guys a little glimpse behind some of the magic that happens with Funnel Hacking Live. Thanks so much, you guys, and we'll talk to you soon. Bye.

In today's episode the guys talk about McCall Jones's incredible presentation at FHL.  She truly found a gap in the world of video creation that literally all of us need.  She also told a little story of how using her system to be better on camera also will help you with your sales... Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us every where: https://follow.coolhttps://coryecarter.com

Welcome back to another episode of key takeaways from Funnel Hacking Live. Yesterday, I shared the most impactful points from Day 1, focused on building a strong foundation for our funnels.  During Day 2 of Funnel Hacking Live, John Lee Dumas, Trent Shelton, Krista Mashore, McCall Jones, Matt Harward, Jason Harward, and Braven Grant shared exactly how their funnels are working to scale their companies. In today's episode, I want to share my key takeaways with you.  Read more at: https://monetizationnation.com/blog/funnel-hacking-live-2021-day-2-key-takeaways-by-nathan-gwilliam/

Jeff Heggie Daily Success Strategies 385: Do The Work In The Dark That Nobody Sees So You Can Shine In The Light Bigger Future Goal Setting: www.JeffHeggie.com/Goals High Achievers Mindset Secrets: https://mindset.jeffheggie.com/ The Confident Athlete Program: www.JeffHeggie.com/ConfidentAthlete Day Two of Funnel Hacking Live was amazing. The incredible lineup of speakers included: Trent Shelton, Krista Mashore, McCall Jones, John Lee Dumas, Matt Harward, Jason Harward, Braven Grant, Russell Brunson, and Dan Kennedy! #FHL2021

I'm excited to share my interview with Jeff Pfitzer. He is a Mortgage Leader of a 500mil+ mortgage team, BombBomb Top 30 Video Influencer (US/Canada), Lab Coat Agents & Drunk on Social podcast host, Co-founder Biz Video School, Real Estate Mastery Pros, & Social Coach app. Links:Full episode with video, audio, timestamps and full transcription—Explore past episodes:  justinstoddart.com/podcastDownload my international best-selling book, The Upstream Model, here: justinstoddart.com/freebookIf you enjoy the podcast, please leave us a short review on Apple Podcasts.  I love reading reviews and engaging with our community.Follow Justin:Instagram: instagram.com/justinstoddartFacebook: facebook.com/justincstoddartYouTube: youtube.com/c/justinstoddart

Founder of Charisma Hacking, McCall's lifelong career of performing as an actress (appearing in High School Musical 2, among other films) and singer (performing for audiences as big as 35,000) helped her uncover the checklists and frameworks for solving the two major problems entrepreneurs experience whenever they step in front of a camera: "People don't watch my videos," and "People watch my videos, but don't buy". Myles and McCall discuss how in four short months she was able to go from creating Charisma Hacking at Funnel Hacking Live 2020 to Russell Brunson personally reaching out to her to ask her to teach her Charisma Hacking secrets to his top, high-ticket coaching program. McCall also gives a sneak peak of the 'F.A.C.E' framework she'll be sharing at FHL 2021 on how to be engaging and truly likable on camera while also making a profit. charismahacking.com Instagram: @mccalljonesofficial

Show Notes: In today's episode, we talk about: How to make engaging content materials that generate leads and increase conversion rates.  How the lowest points of a person's life can become the most “impactful!” Why you should not be ashamed of your setbacks but embrace them since they let you relate better to people.  How being kinder to yourself allows you to grow and achieve greater heights.  How you must acknowledge what other people say because communication is always 2-way and doing so signifies respect.  What you can do so that people will watch and obsess over your videos.  Learn more about McCall here:   Website: https://charismahacking.com/ (https://charismahacking.com/) Facebook: https://www.facebook.com/MrsMcCallJones (https://www.facebook.com/MrsMcCallJones) Instagram: https://www.instagram.com/mccalljonesofficial/ (https://www.instagram.com/mccalljonesofficial/) LinkedIn: https://www.linkedin.com/in/mccalljones-charismahacking/ (https://www.linkedin.com/in/mccalljones-charismahacking/) Twitter: https://twitter.com/callymon (https://twitter.com/callymon) For more information and to explore podcast episodes, visit themikecroc.com. To drop him an email, use: info@peoplebuildinginc.com   Follow Mike on social media:   LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/ (https://www.linkedin.com/in/michael-ciorrocco/) Facebook: https://www.facebook.com/mikeciorrocco (https://www.facebook.com/mikeciorrocco) Instagram: https://www.instagram.com/mikeycroc (https://www.instagram.com/mikeycroc)  Twitter: https://twitter.com/mikeycroc (https://twitter.com/mikeycroc)    If you haven't smashed the subscribe button, do it here➡️ https://www.youtube.com/channel/UCGWHuKojqZfcXmvGCAi_t1Q/ (https://www.youtube.com/channel/UCGWHuKojqZfcXmvGCAi_t1Q/)   The views and opinions expressed on the "What Are You Made Of?" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This is an independent production of Mike "C-Roc" Ciorrocco. The podcast production and the book "What Are You Made Of?" are the author's original works. All rights of ownership and reproduction are retained—copyright 2021.

Hey guys! Stephen and Chelsea here with another power-packed episode of the Rainmaker Family Podcast. We all have an idea in our head of what it looks like to be charismatic. Usually upbeat, peppy, energetic; a cheerleader type, etc. But what about those of us who don't have the cheerleader vibe? The always upbeat, ready-to-go, hype person? Can we still have what we want for our brand without having to change who we are?  Today we have the honor of having McCall Jones of Charisma Hacking with us on the show. McCall has worked in the entertainment industry as a performer, worked as an acting coach for children, and has taken the secrets she learned from the industry to create her own business in Charisma Hacking.  McCall shares how she redefines charisma to amplify your passions, how to create mental checklists that keep you authentic (and who doesn't love a good checklist?), and how to create an audience that resonates with you, your ideals, and become your biggest fan.  Whether you are just starting out in entrepreneurship, or you're looking for a way to bring more value and authenticity to your brand, you're sure to find some ‘golden nuggets' of wisdom. Hit play to join our conversation!    More of What We Talk About: Redefining what charisma is How Donny Osmund changed her mindset  When your value is stripped away Walking into a convention with one career and out with a different one How to get others to listen to what you have to say The balance pushing kids to develop talent, vs missing out on “normal” things Helping your child build a toolbox of talents to use when they become adults How to be human in front of other people Creating checklists based on your own self and personality  Understanding how your personality  your audience  How to “face” your brand  Dreaming forward And more!     LINKS: Connect with McCall: https://charismahacking.com/work-with-me-fhl1619124660600 https://www.linkedin.com/in/mccalljones-charismahacking Video of Mark Z. mentioned in episode: https://youtu.be/GpLGLyag9P4 Connect with us: ► Subscribe To Our YouTube Channel: https://bit.ly/33EdgBs ► Website: therainmakerfamily.com ► Facebook: www.facebook.com/diazfamilylegacy ► Instagram:   instagram.com/chels_diaz instagram.com/steezdiaz instagram.com/therainmakerfamily   ► Get Free Stuff On Amazon: stephensfreestuff.com/sfs   Episode Minute By Minute: 0:02 What to expect  2:28 What is charisma hacking 4:03 How McCall was like as a child 10:48 What caused McCall's depression  16:57 How to push your kid without overwhelming them 24:48 What entrepreneurship and parenting have in common 27:15 McCall's tips for going live and being on camera 32:02 Emotional context 39:15 When Chelsey went live for the first time 41:23 Should you use your face in your brand? 47:42 What McCall is dreaming about 51:55 What are you going to take action on?

You're an expert, and you're pretty incredible at what you do, but sales from your online videos aren't exactly reflecting just how amazing you are. This means there's a disconnect between who you truly are and how you're showing up on video. Or there could also be some bumpy roads between how you show compassion on video, establishing your authority, or entertaining viewers long enough to stay until the call to action. Does this sound like you?    No worries my friend! McCall Jones, creator of Charisma Hacking, is here to break down her proven framework to “make strangers trust you and followers become aggressively devoted to you.” At the end of this episode you will: Know the F.A.C.E. Framework and how to apply this to your videos See the formula to pin-point your own areas of improvement Solve the disconnect between the great videos you already make, and your lack of sales   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

Do what you are built to do.  That is why we do what we do for families and kids and that is why McCall and Tanner do what they do.Tanner and McCall Jones run a business called Charisma  Hacking that has truly taken off this year.  That is not stopping them from having a strong marriage as they build their strong business.What is Charisma Hacking you ask?  Charisma Hacking is all about helping coaches and course creators create AGGRESSIVE devotion in their followers by establishing trust and emotional accuracy on camera, on stage, and on podcasts!Charisma Hackers use proven methods with measurable results to be our most authentic selves as we take over the world with our coaching programs and courses using video, speaking engagements, and podcast interviews.You do not need to guess how to build your audience, or find your voice.  You need to find your voice for each specific audience that you are talking to.Connect with the Joneses:http://charismavault.com/https://www.facebook.com/MrTannerJoneshttps://www.facebook.com/MrsMcCallJonesCharisma Hacking Facebook Group Connect with Cory and Jojo:Strong Business Stronger Marriage Facebook GroupCory's FacebookJojo's Facebook

Jane is an objectivist, critical realist, complexity theorist, and the latest member of the IDW; trying to develop a philosophy to fix the world!https://twitter.com/jane_gatsbyhttps://www.instagram.com/janegatsby/https://anchor.fm/jane-gatsbyhttps://www.youtube.com/channel/UCCOtng2n53EdbUCNtTyIToghttps://linktr.ee/janegatsbythe interview Jack was talking about https://www.youtube.com/watch?v=ZO9G4n9Uc2s&t=23sIf you want to see the interview in raw zoom call video form:https://www.youtube.com/watch?v=51kXUUk6kQM&t=3sMcCall Jones specializes in international relations and foreign policy. He teaches negotiations a Taiwanese university.http://steeleheroesmedia.com/This is his consulting agency:https://www.facebook.com/InstituteForAdultCommunicationFrom Jack's group:"Greetings, fellow Classical Liberals. My name is Jack Burton and I live in Columbus, Ohio. It has grown ever clearer that the United States is closing in on an event horizon that will extinguish the final beacon of liberty and individualism in the present world. I seek, with every bit of my time, every dollar to my name, and every drop of blood in my vein, to fight this seemingly inevitable outcome.In the great ideological battle, we have about 5 weapons in our arsenal. Our opponent has 5,000. Our arsenal consists of the AM band of the radio, a couple of news outlets, and a few stars on the internet. However… our opponents dictate the narrative in mainstream news, our opponents use entertainment to sway the opinions of the apolitical masses, our opponents maintain a monopoly over indoctrinating children, our opponents use computer learning technology to stifle our reach on social media, and our opponents have become the gatekeepers of the internet and decide whose arguments go viral and whose arguments are diminished. They are the New York Yankees with Jeff Bezos' money.Send email to: theclassicalliberalsociety@gmail.com ."The clip from  Yuval Noah Harari https://www.youtube.com/watch?v=wkDGpt4Wt4sThe new website! https://www.dailyarchetype.com/Join the discussion on the FB grouphttps://www.facebook.com/groups/dailyarchetype/Also DailyArchetype on IGYouTube:https://tinyurl.com/DailyarchetypeMusic (Three kinds of Sun) by Norma Rockwell and the theme by studio star gazer, with voices by:  Eli Harris, Katrice Beal, Annie Phung and Allison Drew (not in that order). If interested in helping with the production or to become a guest, please send an email to dailyarchetype@gmail.comSupport on Venmo @isaac-Miller-83 Support the show (https://www.patreon.com/Dailyarchetype)

From a recent post by McCall:"I am really starting to see that the differences in the information we possess is deliberate. The claim is that that we disagree about topic but that the "debates" reveal that we are in possession of completely disparate databases and assume the other person is deluded or making it up and fight about it: But what IF this information discrepancy has been set in motion to produce exactly the conflict and animosity it was intended to?"McCall Jones specializes in international relations and foreign policy. He teaches negotiations a Taiwanese university.http://steeleheroesmedia.com/This is his consulting agency:https://www.facebook.com/InstituteForAdultCommunicationA recent Far Out Wisdom Podcast with our friend Boonn talking with McCall.https://open.spotify.com/episode/4EByKL1to6rbmEPyN1VbYe?si=lcP9ZFtqQ32OgX8_JVTzzgThe new website! https://www.dailyarchetype.com/Join the discussion on the FB grouphttps://www.facebook.com/groups/dailyarchetype/Also DailyArchetype on IGYouTube:https://tinyurl.com/DailyarchetypeMusic (Three kinds of Sun) by Norma Rockwell and the theme by studio star gazer, with voices by:  Eli Harris, Katrice Beal, Annie Phung and Allison Drew (not in that order). If interested in helping with the production or to become a guest, please send an email to dailyarchetype@gmail.comSupport on Venmo @isaac-Miller-83 Support the show (https://www.patreon.com/Dailyarchetype)

In today's episode, I'm chatting about McCall Jones's interview for the Relaunch and Grow Summit about her topic, ‘CHARISMA HACKING! Using Video That Converts'. See you in the episode. You can grab your FREE TICKET at www.relaunchandgrowsummit.com #LearnAndEarn #LearnImplementAndEarn #YoungEntrepreneursSecretsPodcast #Entrepreneurship #YoungEntrepreneur

McCall Jones specializes in international relations and foreign policy. He teaches negotiations a Taiwanese university.http://steeleheroesmedia.com/This is his consulting agency:https://www.facebook.com/InstituteForAdultCommunicationThis was a discussion McCall recommended on these issues:https://youtu.be/ScecsY6YLWYA recent Far Out Wisdom Podcast with our friend Boonn talking with McCall.https://open.spotify.com/episode/4EByKL1to6rbmEPyN1VbYe?si=lcP9ZFtqQ32OgX8_JVTzzgThis  is NEW one I recorded with Boonn recently  (available on all platforms)https://open.spotify.com/episode/2jDv9juOp0u7j74BVBB93Q?si=0p0QX97_RIuk1iUwrRU1UgThe new website! https://www.dailyarchetype.com/This is a recent interview where a blind guy interviewed me and got into some embarrassing stories. https://open.spotify.com/episode/55r0s5HvjQGeTQN74D1nmG?si=8-_8JrExRYe54SPxn_LtKAIf you want to see my get my MBTI typing by the blind typologist:https://www.youtube.com/watch?fbclid=IwAR10DLpsMqlKQJ8OTatZyRDUZDNQGGVG7_NlTxUJtqFpNSDypxCV2Xdrgak&v=Z5L8On7IBh4&feature=youtu.beI will also have a discussion now onhttps://youtu.be/VI02kMdAsIwhttps://www.facebook.com/ArchiveOwl/https://www.youtube.com/channel/UCSRV1qruhGW5iTbGjGpdNAQJoin the discussion on the FB grouphttps://www.facebook.com/groups/dailyarchetype/Also DailyArchetype on IGhttps://tinyurl.com/DailyarchetypeMusic (Three kinds of Sun) by Norma Rockwell and the theme by studio star gazer, with voices by:  Eli Harris, Katrice Beal, Annie Phung and Allison Drew (not in that order). If interested in helping with the production or to become a guest, please send an email to dailyarchetype@gmail.comSupport on Venmo @isaac-Miller-83 Support the show

Today's interview is with my personal Charisma coach, McCall Jones and her supportive husband, Tanner. In February of 2020, at an event called Funnel Hacking Live, McCall had the realization that she had something passionate, female entrepreneurs needed in order to be successful. She immediately wrote out a business plan and began to fulfill her big dream to take over the world with Charisma Hacking. In this episode, McCall shares with us a process called emotional mapping and why it's so important to be able to accurately convey our emotions to our spouse if we want them to support our big dreams. You do NOT want to miss this episode. If you are interested in learning more about Charisma Hacking or how to represent yourself better on video, check out McCall's FREE Facebook Group here: https://www.facebook.com/groups/charismahacking. For more great marriage and entrepreneurship resources, check out my website:https://onthebrightersideofmarriage.com

McCall is so natural, energetic and authentic. I loved interviewing her and would definitely recommend her to anyone who would like to gain confidence on camera to build their brand or spread their message through video marketing. If you would like to connect with McCall Jones check her out at: https://charismahacking.com/ https://www.facebook.com/groups/charismahacking/learning_content/ https://www.facebook.com/MrsMcCallJones ---------------------------------------------------------------------------------------------------------------------------- About the Host: I am your host Kajal Khurana - KK, Author of best selling book on Amazon, Mindset & Health Coach, Nutritionist and a Reiki Healer. I am very passionate about helping entrepreneurs achieve their desired goals faster by using tools and techniques which will help them stay energized, focused so they can feel good with their body and mind and make better business decisions. If you enjoyed the episode, if it helped you in any way, or if you had ONE aha moment, please let me know, hit the subscribe button, rate the show and leave me a review. You will make my day :). My new book is launched on amazon here is the link please grab your copy http://mybook.to/whymefirst Get the 5 hacks to escape burnouts, including free weekly planner and a bonus of free 30 minutes consultation call with me, all inside the ebook: https://bit.ly/2yfhjIH Let me know what topics you want me to cover in my future episodes at info@bodymindsolution.com

In this episode, I speak to the charisma QUEEN, McCall Jones! Listen and learn how to become incredible on camera. McCall helps people get better on video and in this podcast she shares some absolute GOLD - so you can become the best version of you on camera.