Podcast appearances and mentions of Catherine Jones

Brittany Giles-Cantrell, Program Director at the de Beaumont Foundation, tells us why de Beaumont's 40 Under 40 in Public Health program is so valuable; Catherine Jones, ASTHO Government Affairs Senior Analyst, tells us her journey to ASTHO in this week's “Get to Know ASTHO” segment; an interactive ASTHO tool compiles data to help your health agency in identifying measures for your suicide prevention programs; and ASTHO's “Strengthening Administrative Preparedness” webinar will dive into everything you need to know for public health agency preparedness. de Beaumont Foundation Web Page: 40 Under 40 in Public Health – Nominations ASTHO Web Page: Suicide Indicator Tool ASTHO Webinar: Strengthening Administrative Preparedness in Public Health Agencies  

Listen with us as host Jeremy Wendt sits down with Dr. Catherine Jones who is the principal at Prescott South Elementary School. They talk all about her story: how she has gone from Tech Campus School, to opening Northeast and Prescott Central, as well as the new Prescott Elementary. Also hear all things STEM and fun at Prescott South Elementary, strengthening literacy, and more! Listen To The Local Matters Podcast Today! News Talk 94.1

Episode 109 -Telling our stories is part of who we are — it's in our culture, our blood, our history. But now more than ever, we need to amplify those stories — for the world and for our own communities. In this episode of Latino Business Report, I sit down with storyteller and friend Catherine Jones, proud daughter of Cuban immigrants and Editor At Large for Nuestro Stories. Join us as we talk about the power of storytelling, identity, and why preserving our cultura through our words matters more than ever. website- Nuestro Stories - Latino Heritage. Every Day. 

Robert Ward hosts Professor Takahara Akio, Emeritus Professor of The University of Tokyo, Dr Elizabeth Wishnick, Senior Research Scientist at the Centre for Naval Analyses (CNA) and Dr Catherine Jones, a Lecturer at the University of St Andrews, to explore Japan's challenges amid growing cooperation between Russia and China.  Robert, Akio, Elizabeth and Catherine discuss:   The recent development of the Russia-China strategic partnership in the Ukraine war The limitations of the Sino-Russian relationship and the potential overlap of their interests Japan's security, economy and energy challenges amid growing Sino-Russian aligment   The following books are recommended by our guests to gain a clearer picture of the topics discussed:   Takahara Akio and et al., Japan–China Relations in the Modern Era, (Abingdon: Routledge, 2017), 250pp. Takahara Akio and et al., Nicchū kankei 2001-2022 [Japan-China Relations 2001-2022], (Tokyo: The University of Tokyo Press, 2023), 432pp. Charles E. Ziegler, Russia in the Pacific: The Quest for Great Power Recognition, (Oxford: Oxford University Press, 2024), 296pp. Gaye Christoffersen, Russia in the Indo-Pacific: New Approaches to Russian Foreign Policy, (Abingdon: Routledge, 2022), 298pp. Endo Shusaku, Chinmoku [Silence], (Tokyo: Shinchosha, 1981), 320pp. Endo Shusaku, The Samurai, (Tokyo: Shinchosha, 1986), 520pp. We hope you enjoy the episode and please follow, rate, and subscribe to Japan Memo on your podcast platform of choice. If you have any comments or questions, please contact us at japanchair@iiss.org.    Date recorded: 17 February 2025   Japan Memo is recorded and produced at the IISS in London.   Hosted on Acast. See acast.com/privacy for more information.

Catherine Jones v. WMATA

JoAnne McClure, Senior Analyst on ASTHO's State Health Policy Team, discusses a new ASTHO health policy update that centers on the need for more overdose prevention supports for those in the criminal justice system; Catherine Jones, ASTHO Government Affairs Senior Analyst, recaps her article on the fentanyl crisis which was one of ASTHO's most viewed resources; ASTHO is accepting applications for the Implementing Pharmacist-Prescribed Contraception Learning Community; and an ASTHO blog article examines equity, diversity and inclusion in public health. ASTHO Blog Article: Overdose Prevention Policies Help People Involved with Criminal Justice System ASTHO Blog Article: The Fentanyl Crisis Requires Ongoing and Strategic Federal Action ASTHO Blog Article: ASTHO's Most Popular Resources of 2024 ASTHO Web Page: Implementing Pharmacist-Prescribed Contraception Learning Community ASTHO Blog Article: Equity, Diversity, and Inclusion in Public Health: Creating a Healthier Society  

Dr. Natasha Bagdasarian, Chief Medical Executive for the State of Michigan, discusses the launch of the Take Control of Your Birth Control program; Catherine Jones, ASTHO Senior Analyst for Government Affairs, tells us what the priorities are for the lame duck period; and a new ASTHO report details how health agency staff can collaborate across sectors to address climate risks. Michigan News Release: Gov. Whitmer Announces New Program to Provide Free Contraception to Michiganders, Lowering the Cost of Access to Family Planning ASTHO Blog Article: Lame Duck Session Priorities in Congress ASTHO Report: Health Agency Staff Collaborate Across Sectors to Address Climate Risks  

Catherine Jones, Senior Analyst, Government Affairs, ASTHO, outlines a new ASTHO blog article about the federal response to rising temperatures; Bobbi Krabill, Deputy Director, Office of Performance and Innovation, Ohio Department of Health, discusses ensuring those with disabilities are included in emergency planning; and an ASTHO webinar on Tuesday, September 17th, details campaign messaging to promote pharmacist-prescribed contraception.  An Impact Evaluation of the Disability and Preparedness Specialist Program Ohio Includes Stakeholders of All Abilities in Public Health Planning ASTHO Webinar: Implementation of Pharmacist-Prescribed Contraception: Public Outreach & Awareness  

Ready to turn your "I don't know what the f I'm doing" into "I can't believe I just f'n did that"? Then hit play, and let's make some magic happen! In this episode, David Bee dives into Day One of the Funnel Hacking Live 2024 virtual event hosted by Russell Brunson and the ClickFunnels team. Funnel Hacking Live is one of the most anticipated marketing events of the year, packed with strategies and mindset shifts to transform how entrepreneurs think about funnels and marketing. David shares his personal thoughts, insights, and hot takes on the day's sessions. From Russell's "State of the Union" address to powerful speaker sessions, you'll get a breakdown of mindset hacks and strategies that can revolutionize your business, even if you're not a ClickFunnels user. Learn about the power of funnels in online marketing, why customer journeys are essential, and whether these strategies live up to the hype. You'll hear: David's perspective on whether ClickFunnels is a fit for new entrepreneurs.A review of some key speakers, including Catherine Jones and her approach to systematizing funnels.A powerful framework from Anthony Trucks on why taking action outside your comfort zone can transform your business identity. David's unique takeaways will help you decide if ClickFunnels' strategies are for you. He also reflects on how entrepreneurship is changing due to AI, shifting consumer behaviors, and the importance of CRM systems for streamlined growth. If you've ever been overwhelmed by the idea of using funnels in your business or wondered what makes ClickFunnels so popular, this episode will give you clarity. Curious to learn more? Come join our community, because we're all in this together, and I'd love to have you along for the ride. ⁠⁠https://⁠IDKWTFpodcast.com⁠⁠⁠⁠ Support Our Sponsors! Wondering how a book could be worth $1.5 million? This century-old book has unlocked success for some of history's most successful people. Now, it's your turn to see why this book is considered a priceless treasure. Check it out at ⁠⁠https://IDKWTFpodcast.com/#book⁠⁠ Feeling stuck or overwhelmed? I'm David Bee, and I know how tough the entrepreneurial journey can be. That's why I created my monthly unlimited teamwork sessions. Imagine having a personal mentor and accountability buddy, always just a message away. To get started today, visit: ⁠⁠https://idkwtfpodcast.com/DavidBee⁠⁠ #FunnelHackingLive #MarketingMindset #ClickFunnels #DavidBee #EntrepreneurJourney #ActionTakers --- Support this podcast: https://podcasters.spotify.com/pod/show/idkwtfpodcast/support

Dr. Joshua Sharfstein, Distinguished Professor of Practice at the Johns Hopkins Bloomberg School of Public Health and the Former Baltimore City Health Commissioner, explains the ups and downs of overdose deaths in Baltimore across the last decade; Catherine Jones, ASTHO Senior Analyst for Government Affairs, stresses the importance of the SNAP program; an ASTHO blog article discusses response strategies to environmental health threats after a hurricane; and am ASTHO blog article emphasizes how hurricanes heighten the risk of infectious diseases due to flooding and population displacement. The New York Times News Article: Almost 6,000 Dead in 6 Years: How Baltimore Became the U.S. Overdose Capital ASTHO Blog Article: Federal Nutrition Program's Fate Lies in 2024 Farm Bill ASTHO Blog Article: Responding to Environmental Health Threats Following Hurricanes ASTHO Blog Article: Preparing for and Responding to Infectious Disease Threats Following Hurricanes  

Buddy Pearson sits down with Catherine Jones, principal at Prescott South Elementary School. They discuss plans for the upcoming school year, work that she does over the Summer, and more! Listen to the latest Local Matters Podcast today. News Talk 94.1 · Presented By Office Mart

Liz Gipson, Senior Program Officer at the Center for Healthcare Strategies, discusses a case study about New Jersey contraception legislation that ASTHO partnered on; Catherine Jones, ASTHO Senior Analyst for Government Affairs, says the federal government is beginning to have discussions about the rapidly aging U.S. population; and an ASTHO blog article offers several perspectives on how a diverse public health workforce can be beneficial. ASTHO Webpage: Contraception Access Learning Community – Resources New Jersey Webpage: A Study of New Jersey Assembly Bill 4503 ASTHO Blog Article: Federal Discussions on Aging Move Center Stage ASTHO Blog Article: Infusing Diversity, Equity, and Inclusion Into State Public Health Agencies – Perspectives from Connecticut, New York, and Tennessee ASTHO Webpage: Stay Informed  

Creative HQ recently released their 20 years of Impact report where they provide insights on the 1029 founders they've worked with. We wanted to share the learnings of this highly impactful organisation who has helped create $1.3B in total valuation for the startup industry. Catherine Jones is the highly talented CEO of Creative HQ and we discuss the opportunity of wealth that the startup ecosystem has for us all. For the founders, investors and more importantly for the NZ Government and us tax payers. Watch how some 1029 founders have provided Creative HQ with the compounding knowledge over 20 years to help you on your journey today! Follow Catherine: http://linkedin.com/in/catherine-jones-431213b Follow Creative HQ: https://www.linkedin.com/company/creative-hq/ Thank you to our sponsor: Talent Army - https://www.talent.army/

Dr. J. Nadine Gracia, President and CEO of Trust for America's Health, discusses the 21st edition of the Ready or Not Report; Catherine Jones, ASTHO Government Affairs Senior Analyst, tells us ASTHO's Hill Day program in late February continues to receive high marks; and an ASTHO webinar on the Trusted Exchange Framework and Common Agreement with ASTHO President Dr. Steven Stack, will take place in April. Trust for America's Health Webpage: Ready or Not 2024 – Protecting the Public's Health from Diseases, Disasters, and Bioterrorism ASTHO Blog Article: State and Territorial Health Officials Convene First On-site Hill Day Since COVID ASTHO Webinar: TEFCA Overview and Perspectives from the Field  

Catherine Jones, ASTHO Senior Analyst for Government Affairs, says there are discussions underway to ensure the AI is managed properly; Jeffrey Ekoma, ASTHO Senior Director for Government Affairs, tells us Congress remains busy as January nears an end; and Dr. Lindsay Weaver, State Health Commissioner for the Indiana Department of Health and an ASTHO Member, explains how Indiana leaders were able to win a 1500 percent increase in public health funding from their legislature last year. ASTHO Blog Article: Balancing AI Innovation in Healthcare with Federal Legislation ASTHO Report: Investing in Indiana's Public Health Infrastructure Through Community-Driven Policy Change ASTHO Webinar: Investing in Public Health Infrastructure – Indiana's Success Story ASTHO Webpage: Stay Informed

J.T. Lane, ASTHO Senior Vice President for Population Health and Innovation, discusses the impacts of the Trusted Exchange Framework and Common Agreement; Catherine Jones, Senior Analyst for Government Affairs, looks at new congressional deadlines to meet and several spending bills that still need approval; Janet Johnson, Tribal Liason for the New Mexico Department of Health, says designated tribal liaisons have helped New Mexico improve connections with multiple populations; and Public Health Thank You Day was on Monday. ASTHO Blog Article: TEFCA – A Better User Experience for Exchanging Public Health Data New Mexico Department of Health Webpage: Office of the Tribal Liaison New Mexico Department of Health Webpage: State-Tribal Collaboration Act Agency Report ASTHO Blog Article: ASTHO's Fall 2023 Capitol Hill Recap American Public Health Association Webpage: Public Health Thank You Day  

In this episode, I discuss my mission to guest speak on 50 podcasts in 100 days. I share the challenges I've faced, the emotional rollercoaster of sending out emails, and the importance of staying present. I also talk about the collaboration ladder concept from Catherine Jones and how it can help in building meaningful connections. Tune in to hear how a rejection email from Amy Porterfield's team became a source of inspiration for me.Encapsulated Show Notes:My mission to guest speak on 50 podcasts in 100 days.The emotional ups and downs of sending out emails for guest speaking opportunities.The importance of staying present and not worrying about the future.The collaboration ladder concept from Catherine Jones and its potential benefits.How a rejection email from Amy Porterfield's team inspired me to keep going.The power of persistence and putting your voice out there.Join The Influence Army Waitlist HERE!Email me: contact@belove.mediaFor social Media:      https://www.facebook.com/MrMischaSubscribe and share with your business associates who could use a listen!

Christopher and Stacey explore the history behind Deadman's Summit, make a rare venture into fantasy with Sarah J. Maas' "A Court of Thorns and Roses," and chat things Mono Basin with State Park Interpreter Catherine Jones.

Bob Bell meets with Dr. Catherine Jones, the principal of Prescott South Middle School. Catherine talks about the growth that is being seen at Prescott South, what the special focus area is with STEM this year, and how STEM and reading go together, and why reading is important.  Listen to the latest Local Matters Podcast… Presented by Office Mart. Visit them at 215 S Jefferson Ave in Cookeville to see what they can do for your office News Talk 94.1 · Presented By Office Mart

On this episode, host Daniel Arnold talks about the Benefits of Lifelong Learning with Dr. Catherine Jones, Cardiothoracic Radiology Lead with I-MED Radiology and Professor of Clinical Imaging Science at the University of Sydney. Dr. Jones shares how she built her career and how her passion to make medicine more evidence-based drove her to radiology.   Daniel and Dr. Jones also chat about the start of Annalise.ai and how I-Med Radiology has become a leader in global radiology and the strategies used to bring professional development education and quality into large organizations. Like this episode? We'd love it if you could leave us a five-star review! And make sure to subscribe, so you never miss an opportunity to hear from the leaders in radiology. Learn more at radiologyreportpodcast.com.

What is so special about Early Music that it makes people so passionate about it?What is it like to “rediscover” today a composer from 1000 years ago? What do you learn about a piece when you search for the ultimate grail of the original concert hall it was first performed in? How can you try to rebuild a long gone Renaissance instrument and not lose your sanity? And, more than everything, what is so fascinating about it that you would want, today, in 2023, to dedicate your life to it? Let's investigate, in 9 episodes, listening to the 9 speakers we picked for their reputation of being quite particular about one specific character of Early Music. CREDITSinterview & editing Andrew Burnproduction REMAcredits music Platée, Act 1, Orage - Jean-Philippe Rameauperformed by Les Talens Lyriques, dir. Christophe RoussetCamera Lucida 2014All rights reserved - Courtesy of Les Talens Lyriquesdesign Doretta Rinaldioriginal drawings Vincent FlückigermusicSanctus - Guillaume de Machautperformed by GraindelavoixMesse de Nostre Dame, Glossa 2016Cello Duetto in G Major, ABV 47: I. Allegro Giuseppe Clemente Dall'Abacoperformed by Elinor Frey, Catherine Jones, Michele Pasotti, Federica BianchiThe Cello According to Dall'Abaco, Passacaille 2022Canzon La Lusignuola, OP. 1 No. 2 performed by Enrico Onofri, Imaginarium EnsembleInto Nature. Vivaldi Seasons & Other Sounds from Mother Earth, Passacaille 2019

During the late 1980s in the Frankford section of Philadelphia, women were murdered one after the other, with the brutality of a serial killer so exceptionally grotesque, he is compared to Jack the Ripper. Phelps goes deep into his psychology, in an episode surely not for kiddos. Buckle up.See omnystudio.com/listener for privacy information.

South Dakota State soccer coach Brock Thompson breaks down last week's victories over Air Force and Kansas State. He also looks ahead to Saturday's Summit League opener with South Dakota. Catherine Jones guests.

Better Things is a Documentary About The Art and Life Of Bronze Age Comic Artist Jeffery Catherine Jones . The film discusses Jones career and life and the fellow creators who shared and shaped it. It features probing interviews with Barry Windsor-Smith, Bernie Wrightson, Michael Kaluta, Mobius, Louise (Jones) Simonson, Mike Mignola and more ,

Bob Bell visits with Principal Dr. Catherine Jones and Media Specialist Laura Shaver of Prescott South Elementary School. They discuss their background as teachers, how the students have adapted over the last two years with the pandemic, and the number of different partnerships the school has.  News Talk 94.1 · Presented By Office Mart

Bob Bell visits with Principal Dr. Catherine Jones and Media Specialist Laura Shaver of Prescott South Elementary School. They discuss their background as teachers, how the students have adapted over the last two years with the pandemic, and the number of different partnerships the school has. 

Are you ready to go back to school yet? Well, Brooke starts back today, so keep her in your thoughts as you go through the day. However, back to school means back to routine and our weekly IG stories are coming back better than ever, so be on the look out for those! EPISODE 29!! Curtis and Catherine Jones, brother and sister became the youngest people in America to be charged as adults for first-degree murder in 1999. In the winter of 1999, at only 12 (Curtis) and 13 (Catherine) the pair plotted to kill three of the adults living in their home. However, only one died in the following events you are about to hear. Sources: 1.)https://www.buzzfeednews.com/article/davidmack/florida-child-killers-set-for-release 2.) https://www.usatoday.com 3.) https://www.leifertlaw.com 4.) https://www.floridatoday.com 5.) https://www.wtsp.com 6.) https://www.cnn.com/2015/07/28/us/young-killer-curtis-jones-freed-florida 7.) https://www.dailymail.co.uk Check  us out on our socials: MERCH IS HERE: https://teacherstalkcrimepodcast.threadless.com/ Instagram: https://instagram.com/teacherstalkcrime TikTok: @brantyyy_ and @southern.math.teacher Buy me a Coffee: https://www.buymeacoffee.com/ttcpodcast Email Us: teacherstalkcrimepodcast@gmail.com Don't forget: Dreamscape is launching Mission Mondays today! If you don't already have a Dreamscape account, sign up here so you and your class can enjoy one Monday a month (until December) of unlimited class mission play! Also mentioned in today's episode was the Dossier purfume. Purfume that is affordable and smells amazing. I did get you guys a discount code (no I am not profiting off this code), but if you are interested in 10% off use code BrookeDosier10 at check out!

This a tough one. SUPPORT OUR SPONSORS! NotNormal Fitness ---> Get 29% off with code Sistas29 ! CHECK OUT NotNormal Fitness on IG! --- Support this podcast: https://anchor.fm/sistaswhokill/support

I watched a Kathryn Jones clip.  The gist of it, the people that can tell a story in a minute or less with a video clip are the hardest for marketing companies to find right now.  I'm trying to tell the story with a 5 to 7 small clips.  I had an opportunity to produce and direct a testimonial for someone and it came out awesome!  Start using Calendly!  Case studies and testimonials are hard for people to get.  I can help you get your heart centered testimonials!Administrative: (See episode transcript below)WATCH this episode here: Table Rush Talk Show.Listen on the go at http://TableRush.net. Over 450 episodes and counting!Check out the Tools For A Good Life Summit here: Virtually and FOR FREE https://bit.ly/ToolsForAGoodLifeSummitStart podcasting!  These are the best mobile mic's for IOS and Android phones.  You can literally take them anywhere on the fly.Get the Shure MV88 mobile mic for IOS,  https://amzn.to/3z2NrIJGet the Shure MV88+ for  mobile mic for Android  https://amzn.to/3ly8SNjSee more resources at https://belove.media/resourcesEmail me: contact@belove.mediaFor social Media:      https://www.instagram.com/mrmischaz/https://www.facebook.com/MischaZvegintzovSubscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.Mischa Zvegintzov Part Three document don't create. Which could also just be called a status update. By the way, this is super valuable. Anybody who's paying attention should get ideas on how to create content or be able to monetize some of their efforts. Doing what you love and are having fun with. Right now I'm having a ton of fun interviewing and recording content, and then chopping that content up. Trying to create tell the story in as short a time as possible. And then push that little story out over the interweb over the social media. And Catherine Jones, does anybody know Catherine Jones? I watched this Catherine Jones presentation, Catherine Jones is an awesome funnel design creator. She makes awesome funnels teaches people how to design engaging, how to tell the story with a funnel, to get somebody to engage and buy, hopefully, right. And Catherine Jones is a master at it. So she has courses you can go check him out. Catherine Jones. Hey, Catherine, if you happen to see this, everybody's subscribed. YouTube, Catherine. But Catherine Jones she gave this presentation, Funnel Hacking live 2021 I was there. I think it was that one. I don't know I've lost track. Everything is getting so fuzzy. In a good way, like all so much is happening so much good stuff.Mischa Zvegintzov But Catherine Jones Show this clip of this very successful. We're talking like 100 million dollar successful type of a person who said the people that we are trying to hire right now that are most important for us that are the hardest for us to find. Are the people that can tell a story in a minute or less with a video clip. So the people who can learn how to tell a story with short form video, or the shortest form video. Tic TOCs got 123 minutes in go short as you want. I heard of a tic TOCs going to five minutes to compete even more with YouTube. What we've got, you know, reels, shorts, stories. Yeah. So being able to tell a story without my idea is to be able to tell the story with five of the little clips. So you create an arc of five to seven clips to pull somebody in. And then you've got your call to action. Call to action at the end, like call to action along the way, but a serious call to action at the end. And it's been fun to go through that process.Mischa Zvegintzov Where am I going anyway? I'm gonna do one more loop. Nope, I've done enough loops over their last track. It's one of those mornings. Holy mackerel, it's one of those mornings super fuzzy took me a while to get to gather momentum.Mischa Zvegintzov So yeah, it's it's very important to in this market to learn how to tell a story in a short time as possible. And this is for a story to create an action and that action can be lots of different things. So hook story offer Russell Bronson's framework hook story offer. So my idea is take these interviews, take these things, take these stories, turn them into five to seven parts and try and grab somebody so they want to watch all five to seven of your clips, and then they'll take whatever action you want at the end, which could be subscribe by etc, etc. Unlimited things look like followMischa Zvegintzov Where was I going with this? Oh, so this is where I was going with this. Another success I had was I, somebody was wanting to get a testimonial. Someone came to me and said, Hey, someone wants me to make a testimonial for him. You love doing videos and you're interviewing and doing all this stuff? Will you make this testimonial with me? Will you help me? I was like, Absolutely, I will do this testimony, I'll record it. I'll slice it and dice it. And then I will get it to said person who wanted your testimonial. And I went to the Calendly, you've heard me talk about Calendly, like schedule, start scheduling things on Calendly. If you're not, it just makes it so efficient. You don't have to go back and forth. Especially if it's business related or professionally related, again, on Calendly, or a like, calendar schedule. They're so powerful. I talk to people who are super successful. And my eyes like they have created really powerful businesses. But they're kind of old school. So they still haven't embraced the calendar functionality. And I'm always amazed. I am amazed. I'm like what? That seems like the most basic thing you should be doing. So I said, Okay, let's make it official. I send them a Calendly. We set it up via Calendly. I recorded it, I referenced I used the MV 88 Plus mic, which is Shures. Video application, it's geared towards a video application. And sound came out awesome. And so I'm creating all these clips, I was editing it last night. And I had a massive document don't create inspirational moment.Mischa Zvegintzov But nonetheless, I'm going to try and weave around back to that hang in there with me Be patient with me. It hit me that you know case studies and testimonials are so important. And a lot of people are bashful about getting them don't know how to get them maybe don't know the questions to ask. But I created a method for asking the testimonial that creates a story arc with a testimonial. And so I used it on my buddy. I added it up last night it came out awesome. I'm like, oh my god, this is awesome. It's so awesome, heartfelt, poignant. Like it's so good. It could be that I just know all the parties, but it hit me. People need help getting their testimonials. And so I can help you, you get your testimonials. Like if you literally swallow do for you. If you want me to you give me a list of your five or 10 people that you think would be awesome testimonials. I will reach out to them for you in your name. I mean, it'll come from me, but I'll say I'm representing you. And I want to set up a testimonial. And I'll record it. And I'll edit it up. And I'll give it back to you. Dear watcher listener right now. I'm gonna charge you for it. But I'll do it for you. And we know how powerful testimonials are for the sales process. And listen, I'm a heart centered guy. So I'm gonna ask good questions. And I'm gonna suss out the the good stuff. So, if you're keep that in mind, if you're a Lamborghini guy, and you're, you're selling the shiny object. And I say this with love. I'm just saying, I'm looking at I got a ponytail. Keep that in mind. Like you're not gonna go hey, I started working with blah, blah, blah. And now I have stacks of money and it's all about money and lala land success. Right, which is great. I want money. I want success. Well, I'm open to it. I've let go of attachment to it. I think you get what I'm saying.Mischa Zvegintzov You know what, I'll help you. I'll try. It's gonna cost You get what I'm saying. So I had that massive epiphany of I can help people get testimonials. And they'll be awesome. And I'll edit them up and give you amazing content, testimonial content that you can splash out across the social media channels. And, hey, maybe you're watching this, and you like recording people and you like doing that and you'd like slicing and dicing content. You could do the same thing. Right? What an awesome little idea. I'm sure people are out there doing it. Okay, that's enough here. I've gone well past my eight minutes and I met 10 minutes and 45 seconds, but I'm going to open a loop for you. So I have this amazing I got these amazing epiphanies because I was feeling overworked and overwhelmed. I was like, Oh my gosh, I get how the document don't create in regards to all this video stuff that I'm doing where it's gonna be awesome, and I just I'm so excited. I'm going to talk about it the next episode. Alright, love to all

Catherine spent 17 years behind bars and is now Co-director of Outreach and mentor for the Campaign for the Fair Sentencing of Youth.

Catherine spent 17 years behind bars and is now Co-director of Outreach and mentor for the Campaign for the Fair Sentencing of Youth.

Death By Incarceration returns! In this episode Suave and Kevin had the chance to interview Catherine Jones. At 13 Catherine was the youngest girl incarcerated in a women's prison in the United States. After her release, she became an advocate for other incarcerated women, and all returning citizens. Currently Catherine is the Co-Director of Outreach & Partnership Development at the Campaign for the Fair Sentencing of Youth.  For More information on CFSY: www.csfy.org Producers & Hosts: Suave Gonzalez & Kevin McCracken A great sponsor of DBI is Checkr. We love the work they are doing, check them out at https://checkr.com and see for yourself! Follow DBI on Twitter & Instagram. Be sure to visit the DBI WEBSITE. Check out some Suave with the media on WHYY and on MSNBC. His amazing artwork is available for viewing and purchase at the Morton Contemporary Gallery here.  Music by Gordon Withers. Check out his WEBSITE and follow on Instagram. Edited by Jason Usry. Follow him on Twitter Listen to Kevin's show Adulting Well. And check out his company Social Imprints. Death By Incarceration is a Crawlspace Media show. Check out all the shows on their WEBSITE and follow them on Twitter. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this second installment of this special interview, Russell and Josh go super deep on ‘the master story' and the attractive character…and what happens when you have tons of followers and NO ONE buys! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. So, today's episode is probably from most of my conversations with Josh, might have been one of my favorites. It was really, really fun. We started talking about expert secrets and storytelling and how they work, and attractive character profiles, which one you should be using, and how they work, and can you change them? And then also he started going into his concept of the master story, which is something I talk about in Perfect Webinar, but he goes really, really deep in it. And anyway, we geeked out. This was a really fun episode. I hope you enjoy it. With that said, let me cue up the theme song. When we get back, you'll have a chance to listen to this exciting conversation with me and Josh talking about story and attractive character, and a bunch of other really cool things. JoshForti: I got to ask this. Are you not on Twitter? Like I see you on Twitter a lot, and I see you posting stuff on Twitter. But is it not you that's engaging on Twitter? Russell: No, I don't know how to tweet. Josh: You don't know how to tweet? Russell, I tweeted you a lot. Or not a lot, but I tweeted you quite a bit. Russell: Oh, hey. Josh: And then sometimes you like my tweets. Dang it. Russell: I do like all your tweets. They're awesome. Josh: Yeah. Oh, man. Russell: I personally, I enjoy Instagram, probably my favorite. And then Facebook's probably number two. But that's the two social platforms I spend my personal time on the most. So, if it's from either of those two platforms, it's usually me. If it's other places... Josh: Do you have it like broken up? Like are you like, "Instagram, I do this type of content and stuff on. And Facebook, I do this type of content on." Or is it kind of like a mixture of both? Or... Russell: Um. Josh: For you personally. I know your team posts stuff, but... Russell: The only place I really post/do stuff typically is Instagram, like stories. That's where I kind of, like me personally, do stuff. And then Facebook and my personal page, probably once, every once in a while, I drop stuff there. And everything else, that's my team. Josh: Yeah, that's rare though, not often. Russell: Yeah. Josh: You're not like me who's like, "What? It's been 48 hours without some form of controversy? What can I say? Oh my God." All right. Well, actually, I kind of want to talk about that though. Not so much controversy, but creating content specifically around storytelling, because I think this is probably one of the biggest... Let me give backstory, a little context around this. I came into the world completely backwards of what most people do, right? So I was the guy that came into the world, and most people have no following and no followers, and they can't get leads to happen. Right? And they don't get anybody to show up to their webinar. And then they're super depressed because nobody showed up and nobody bought. I had the exact opposite problem. I had everybody show up and nobody bought. And let me tell you, that's way more depressing. You know why? Because when everybody shows up and nobody buys, you're like, "Crap. Now I really am screwed because I have no idea what's going on." Right? Russell: It was me, and not the… whatever, yeah. Josh: Right. It's not because nobody's hearing it. It's because I actually suck. And I remember the first time I ever did a webinar, we actually... I don't know if you remember this or not. I actually sent you a Snapchat. This is right when you first got Snapchat. This is way, way back in the day. I've told this story before. And I went and I was like, "Russell, what's up, man? I'm trying to build this webinar. How much would you charge me to build out a webinar for me or whatever?" Right? And you sent me a little video, a Snapchat video back. You're in the Jeep, and you were like, "Man, I don't really do that. I don't really do that anymore." So I like snapped you back, and then you snapped me back, and you're like, "It'd probably be like $250,000 or something like that. But I don't really do that." I'm like, "Man, I really wish I would've hired you for 250 grand." But anyway, so I go and we do this huge webinar, and everyone told us... We were like, "We're going to have all these people sign up." And everyone's like, "No. No, you're not. Nobody gets people to their webinar that easy. You maybe have a hundred registrants." We had 2000 people register, and we had a thousand people... We maxed out the room with a thousand people on live. At the pitch, there was like 982 people in the room. I go through, I do my pitch. No one buys, not a single person. And then we hung up, and like an hour goes by, and one person had bought. And most miserable, depressing... Russell: That's the worst because then you're like, "Crap. I thought there was no sound or something. Maybe they didn't hear me." Josh: Right, right, right. But I sat there and it was a bad webinar. We had like dozens, probably hundreds of emails and comments of like, "Can I have my money back for a free webinar? This totally sucks. Worst experience ever." It was awful, right? And what was interesting is that really scarred me for a while, from doing presentations and from doing anything where I pitched live. And so I basically went and I just did sales from that point on. I did lots of presentations. I did lots of content. But I did not actually go and pitch because really, it was like PTSD almost. Right? It was like, "I don't want to go back there." And what was interesting is I went and I would do sales, and I got good at sales, but sales is hard, man. Sales is just a different game. It's just like pushing and pushing and pushing and pushing. Right? And then my brother died, and out of just sheer not knowing what to do, I just started sharing my story because at that point you're like, "What do you do? My whole life is messed up at this point. I'm so confused." And so I just start sharing what I was going through, and I start sharing things of like the emotions and what I'm learning and what I'm going through. And I remember people just started buying, and it was like the weirdest thing, because I wasn't selling anything. Right? But I would go through and I'd be like, "I'm super grateful and thankful to have an audience right now because I'm able to go through and have a business that allows me to go and like be mobile and go to my brother's funeral or whatever." And then people started buying my programs. And I was like, "What in the world?" And then I would share other things, and then people would start buying. And I'm like, "I'm not actually selling these things. I'm just talking about my life." And what was interesting is I went back eventually later that year, and I went back to all these different people, and I was like, "Why did you buy this product?" And they're like, "Well, because you told such and such a story." Oh, that's interesting. So then I went over here and I was like, "Why did you buy that product?" And they're like, "Well, you guys told such and such story." And it was a completely different story. And it was like they were buying because they would hear a story, and they would associate that story with a product that I was selling, and they would go buy it. And so I had all these different products and all these different stories, and I was like, "Okay, well, I got to figure out what's the one story that I want people to figure out?" Right? So I could sell the one product. And so that's what I've really been focused on recently. But that lesson taught me that storytelling was everything, because I had heard that from you a million times. Right? Russell: Yeah. You didn't believe it. Josh: Story, story, story, story. Right? And I'm like, "I'm telling stories, Russell. What more do you want me to do?" But I wasn't. I was telling facts and I was going out there and trying to sound smart. And when I just let go of it all and was like, "This is the story, like the real, the raw, the genuine. I'm not trying to sell you anything. This is legitimately what's going on in my life." I made more money and more sales than I had before. And so I would love for you to talk about... Like I know in Expert Seekers you go through like storytelling and all the different, the core four stories, and the change of false beliefs. But what's the key? And maybe that's it, like going back through that. And that's fine. But like what's the key to telling a good story? Because I think not only do people... And there's a follow-up question to this, which I'm not going to tell you what it is yet. But what are the elements that make a good story? What actually makes a story work? And how do you tell one effectively? Russell: Yeah. First off, it's fascinating because I went through a very similar journey when I got in this world too. I remember going to my very first event. I saw people selling from stage, and seeing the numbers and doing the math, I was just like, "This is crazy. There's no way this actually works." And then I remember getting invited to speak at a seminar, and it was different because webinars are painful, but man, standing on stage and doing a pitch, and then it bombing was even worse. Because it's just like all these people, nobody moved, and it was just like... In fact, I remember I was like, "I'll never, after the first one, I'll never do this again." That was the worst experience ever. And that's when I joined the Dan Kennedy world, and they had this public speaking course. It was like 40 CDs. I remember the pack was like this thick of CDs. And I bought it because I was like, "I want to figure this thing out." I started listening to him. And I don't remember the course at all, other than this feeling of just like it's not teaching. Teaching is not what gets people to buy when you're on stage. It's telling these stories that connect with people. And it shifted my mindset, and so it shifted to the point where I went and tried again. And the next time I tried, I tried to weed these things in, and I got like six sales, a thousand bucks apiece. And I was like, "Oh, okay." Like I got the reward of like this actually worked. And then I was like, "Okay, do it again and do it again." And then you start getting obsessed with it. And then for me, most of my education for the next five years... Because there wasn't a lot of people that had courses on public speaking or things like that. There were a couple, but there wasn't a lot. I just went... And from a timeline, it was before the big 2000 whatever, the big crash in 2008 or whatever. And so there were events happening every single weekend. So I'd go to an event every weekend, and I would sit there and I would just watch the people speak. And I would watch what they were doing and then see how people would buy at the end. And people, the ones that had the big table rushes and stuff, I was like, "Okay, what did they just do? What'd they do to me? How did they do it? What did they say?" And I was like trying to dissect what they were doing. And then I would model that for my presentations. I'd be like, "Oh, I like how they did that part, how they told the story or how they got emotional." Sort of like just studying. McCall Jones calls it charisma hacking. I didn't know that's what it was at the time. But I was just watching how they did stuff and how it made me feel. And it wasn't just like selling from stage. I started watching religion people as well. Like some of the best presenters in the world are preachers and pastors and things like that. And I was watching just people speak and how they got me to feel and move, and how they told stories in a way that was exciting. And then so that's like this study I started going on. Then I met Michael Hague. I started learning about story structure. I was like, "This isn't just made up. There's actual structures and there's things in place. And this guy's way easier," because now I'm not just guessing. There's actually a pathway. Anyway, so that's kind of my history with it too, but it's fascinating. But I think that if I was to break it down into something for people to understand that's not complex but simple... Because you can go to the Expert Secrets book and it can get really complex. But the simplest form is that if somebody's coming to you, it's because they're looking for something different, right? They want change. They want more. There's some result. And I always think about this like on a mountain because Dan Kennedy used to talk about this. He's like, "You need to become the guru on the mountain. And people are going to come to the base of the mountain, and the closer they get to you up the mountain, the more they're going to pay." Right? So, the base of the mountain, they're paying a hundred bucks a month for a newsletter. And then they want to get closer, they pay 500 bucks a month, then a thousand bucks a month. And for whatever, for 50 grand, they can sit at your feet and talk to you." And he used to always talk about that guru on the mountain thing. And back when I was first studying this, the way people sold was different. It was much more like that. It was more of a status play like, "This is how successful and why you should come up here. And if you want to be like me, you got to come to me, pay me more money." And I never really resonated with that, partially because I'm awkward and I always felt awkward like positioning myself. So I never liked that, and so I started learning about story structure. It was cool because I realized that the positioning of you on the mountain, it's essential, right? But it's not like you sell from the top of the mountain, yelling down to the people. It's like people see you on the top of the mountain, and they're down here like, "I want to be up there." You're like, "Cool." And then it's you coming down off the mountain, running down to where they're at, and being like, "Okay, I know exactly where you're at. Let me tell you my story, because I was in your same spot at one time." Right? And that's the power. So, if you look at the way I do my presentations, I usually drop like one slide or one thing like, "Hey, this is the thing you want." Right? Like, "Cool, I've made whatever." Like I'll do my quick posturing just so they know that I've been to the top of the mountain they're trying to get to. But then I don't stay there. But again, if you watch the old-time speakers from the nineties and early 2000s, they would spend the 90-minute presentation talking about them on top of the mountain the whole time. And I just hate it. So I drop real quick, so you know that I know I've been where we're trying to get to, but I got to come back very, very quickly. And the story I'm telling you is the story, my story, of them. Right? I have to put myself in their spot. Like where was I when I went through the same thing? Because all of us, if you got to the top of the mountain, somewhere you had to start hiking. And you went through that journey to be the guru on the top. Right? And so it's like coming back and remembering where are they at or where were you at, telling your story. And if you tell it the way that they connect, they're like, "Oh my gosh, they are me. I was Russell. Russell went through this. He understands." And there's empathy. Then they trust you. Then they want to go on that journey with you. That's like when you came out and you started telling your story, it wasn't you posturing a position of how great you were. But it's like, "Hey, I've done this thing you're trying to figure out. But let me tell you my story and how I'm struggling, how I'm still struggling, the struggles I went through, and the pain and the fear." And all of sudden they're like, "Oh, I feel that too. I feel the pain. I feel the fear. I understand those things. This person understands me. I can trust them to take me on this journey because he's not going to be the person who's just positioning how great they are. It's someone who I have empathy with. They understand me." And that's the key. Because if they feel like you understand them, then they're going to go on that journey with you. And you do that by telling the story, like your version of their story. Because they're living it right now, and you've lived it the past. You've got to tell that in a way where they connect and now they're going to want to go on that journey with you. And that's kind of the key to it all. Josh: That's super, super interesting. Yeah. Because when I think about story structure, because I've like tried to simplify things down in my own head... Because it's always interesting, because I'll watch everything that you do, and so it's funny whenever I do presentations, people are like, "You're a mini Russell." I'm like, "Well, that makes sense actually. Right?" Like I've watched all this stuff, right? So, but for me, man, going through Expert Secrets, I don't know, it was probably the third or fourth or maybe even fifth time through before I finally actually was like, "Oh yeah, you actually do know what you're talking about." Because every step of the way I'd be like, "But my story doesn't fit in. That doesn't work." Or like, "Mine doesn't have that." Or like, "It's not that systematic." Or, "Russell, it's too much of a science. There's more of an art to it." And then I'd read about it and I'd be like, "This is so scientific." And then I'd watch you do it and I'm like, "That's so artistic." And I'm like, "But they're the same." Right? And so I would try to figure out ways to simplify it down to a way I can understand it. And then once I would understand it, I would plug it into yours, and then it would work. Right? And so for me, it was always like, okay, there's four parts. It's, "How did I get here?" Right? That's backstory. Like, "How did I get to right here right now?" That's like that. And then it's, "Where am I going?" Right? So, the goal, the desire. And then it's, "How am I going to get there?" New vehicle, new opportunity, right? And then it's, "What's it going to look like?" The vision, like what's it going to look like in the process of all that, so we can paint this thing and we get people emotionally attached? And so for me, in my brain... And they don't always happen in that sequential order. Like sometimes you start with the desire, and then you go back, but it has to have all four of those parts. And then I would take that and I would go, and then I would apply it to the Expert Secrets, and then it would start working. Right? I was like, "Oh my gosh, that's what Russell's doing here and here and here." And then you actually have this whole framework out about it, right? And I think one of the things for me is I always go... Because we've done book clubs on Expert Secrets. I teach stories in marketing. I teach stories in personal development. Like stories and storytelling is a big part of what I do now, especially over the last six months and moving forward. One of the questions that continues to come up is... Well, there's two parts. Let me start with the first one. "Hey, Russell, that's all great, but I'm not a leader. I'm not the attractive character that's the leader." Right? "I'm not the person that figured it out and am living my customer's journey." And there's actually a lot more of those people than I thought. I thought most people were leaders because that's what I was when I first got started. So my question is, do you tell this story a different way? Or how is the story different, how is it positioned differently, if you are not the leader? Because I know you're not in your story. You're the reluctant hero, right? And so I tell people, I'm like, "Before you start figuring out your story, you got to figure out what attractive character you're going to be." Right? And we go through the four inside of Expert Secrets. It's like there's the leader, there's the adventurer, there's the reporter, and then there's the reluctant hero. And what's interesting is early on in my journey, I was the hero. Right? I was the one, I was like, "Guys..." I was literally this broke kid, freaking living in a $500-a-month apartment with duct tape windows. And now I'm not, right? And Instagram was the thing, and social media, and here we go. Right? But as I evolved, then the podcast came. And without even realizing it, I became the reporter. Right? And so how does, based on your attractive character, how does that change the story or how you tell it? Russell: Yeah. And it's funny because mine's transformed, not only just throughout time, but in different situations as well. Right? Like sometimes I'm the attractive... You know, when I got started, say when I was an interviewer, so I interviewed people. So I was a reporter for a long time. But then I transitioned to like a reluctant hero. But there's other times, like if I'm on Hockey Live, I'm not the reluctant hero, right? At that time I've got to be the hero. Like I'm coming in and I'm setting authority because I've got a whole group of alphas in the room. And if I don't come there as like the head alpha, they will run me over. If you're like in a situation with Tony Adib, like if I'm that situation, I'm transitioning more back to reporter because I'm leveraging Tony's expertise and things like that. And so I'm going back as a reporter. Same thing with Dan Kennedy right now. You look at... It's fascinating. Like we just bought Dan Kennedy's company, right? We just launched the first Dan Kennedy new offer. By the way, if you're listening, go to NoBSLetter.com and go sign up. But yeah, like... Josh: By the way, make sure you go through my link. Russell: Yeah. But look at like how I've... It's /JoshForti, yeah. Josh: Yeah. Russell: But if you look at like how I'm positioning this offer, it's not me coming as like Russell's the alpha. Right? I'm coming back here as like, "This is my mentor. Boom. And I had this chance to acquire, but I'm going to go through 40 years of his stuff, and I'm bringing it back to you." And I'm pulling these things out, and this is what I learned from Dan and what I learned from Dan here." Right? And it's me coming back in a reporter role with my mentor, and that's how I'm introducing the world to him. So, it shifts, right? It shifts based on the story and the situation. Like what are you using it for? Right? Like I could've come in and be like... Because there's different posturing. Like I could've come in and been the hero and like, "I bought Dan's company. We bringing it back from the dead. Da, da, da." Like put it on me. But that story, first off, didn't feel good. But second off, it's not the story that needs to get people to move. The stories to get people to move is me giving homage to this guy who's changed my life, and now I'm going to be having the chance to bring these things back to you. Like me becoming the reporter back in that phase, in that business and that side, is a more powerful story to use. Right? And so it's all coming down to figuring out what's going to be the best story, right, in this situation and where you're at, and thinking through that. Because right now you're in a reporter role, but other times I still see you, you shift back over where you're running different things. So it's just trying to figure out what's... Again, these are all tools. I was talking to the Two Comma Club X members this week. And part of the group's doing challenges, part are doing webinars, part are doing different things. And they're like, "Which one should I do? Which one's the best?" I'm like, "No, it's not which one's best. These are tools. Like this is a hammer, this is a saw, and different jobs and different tools." And so it's like if I'm coming in here, I want a hammer, but over here I want a saw, and here I want a hammer and a saw, because I'm going to do this thing. Right? And same thing with stories, understanding that. Like your attractive character can shift. Mine's shifted more throughout time, but also situationally it shifts where it's like, okay, this is the role I need to be here, and it's okay to shift back to reporter. I've seen people, in fact... Well, can I drop names? Yeah. Who cares? So like Grant Cardone's a good example. I love Grant. Grant is like the leader, right? And at 10X, after we set all these sales records, Grant was going to shift to the interviewer and he was going to interview me. And it would've been a really fascinating thing for him to pick my brain and ask. And we sat down and we got in the thing, and he sat there for a second, and all of a sudden he was like, he didn't want to. He thought like shifting to the interviewer was a decrease in status. And he literally stopped before he started and said, "Actually I don't want to interview you. I'm going to have somebody else do it." And he got off the little thing, had somebody else come in, and that person interviewed me. And I was like, "Ah, dang it." It would've been so powerful for him. Josh: Come on, Grant. Russell: It would been so powerful for him, for his positioning, for people to connect with him better, if he would've come off like, "I'm Grant Cardone." You know, trade, come down for a second, and done the reporter, and been excited. Because he genuinely was excited. He, backstage, was freaking out. He was like, "I've never seen what you just did. That was amazing." Like it was this cool thing. And it humanized him for a minute. And he could have had that moment where he did it, and he didn't. Whereas me right now with Kennedy, I'm paying all homage to Dan. He's amazing. And it, first off, makes the offer better, makes the story better, but it also makes me more... People connect because now it's like they're the same thing. Like, "Oh my gosh. I have mentors. I can be excited about what they're learning." I don't have to posture all the time where I'm the only person. You know what I mean? Josh: Yeah. Well, it's super interesting that you say that because studying influencers has been something that I've kind of geeked out about. And one of the things you talk about in there, in Expert Secrets or whatever, is the attractive character has flaws. Right? And when the attractive character owns those flaws, it actually makes their supporters love them more. And what's interesting is that I've looked at people like Trump, and we're not trying to get political here in any way, shape or form, but one of the big criticisms of Trump, even from his own people, and I being one of those, is he never admits when he's wrong. He never will step down and even give the idea that somebody else could be right. And because of that, that actually hurts him a lot more in the long run than in the short, than it gains him in the short term. Right? And so it's that same concept. And then I look at someone like a Dave Portnoy, right? And do you follow Dave at all? Dave Portnoy? Okay. So he's the founder of Barstool Sports, and he's the one that did the Barstool Fund and everything like that or whatever. Here's a dude who, I mean, his fan base is not as large as Trump's, but as far as like fans and fans, people love Portnoy. Right? Like, I mean, there's his fans. But he makes fun of himself constantly, right? And he's constantly coming back and being like, "Yeah, I messed up." All of his bets are public because he owns like a gambling or a sports betting company. So you go to his Twitter and it's nothing but all of his wins and then all of his losses. Right? And so you can see both, and people just love it. And anytime people are trying to bash up on him, all of his supporters come and they're like, "Yeah, we know he's an idiot. Right? But he's an amazing idiot. Yeah." Right? And so it's like when you show that other side, people connect to you even better. And it's such a fascinating concept because it's opposite of what our brains think. You know what I mean? Russell: A hundred percent. It's counterintuitive. Like we want to always posture position, thinking that's the... It's just like the guru on the mountain we talked about, right? Like in the eighties, nineties, every expert wanted to be the person, the infallible expert up here at the top. But man, that's not what gets people to connect. It's the coming down and like, "Dude, I struggle too. I remember the pain. I remember the pressure, the fear, the scare, like all those things." And that's what connects people. People crave connection now. Maybe there was a time in history where people just wanted the other thing. But nowadays it's not that way. People connect with vulnerability. But it's hard, it's scary, because it's like... In fact, Natalie Hodson, I think she quoted Brene Brown, but she's the one that told me this. She's like, "When you're vulnerable, you feel small, but people looking at it, it feels makes you feel big to them." So it's a weird thing where you're like, "I feel horrible," but it makes them look at you and like, "Oh my gosh, this person's willing to say things I'm thinking in my head and I don't dare to talk about because of my own fear and anxiety and status, and all those kind of things." And it gives them that thing, and that's what gets people to connect with you. It's really fascinating. Josh: Yeah, for sure. For sure. Okay. Last piece on this, which will take up the rest of the time for sure, is the number one question that I get hands down when it comes to stories... I'm sure you've heard this a million times, but in the odd case that you haven't, Russell, your people want to know this. Okay? The number one question is: How do I know which story to tell? Russell: Ooh, that's good. Josh: Right? It's the hardest thing because people are like... And it's always hilarious because I'll sit down and I'll be like, "Well, what story are you trying to tell?" And they're like, "I don't know." And I'm like, "Well, here's your life story." And I will tell them because I'm like their coach and I've been around them for six weeks or whatever it is. And I'll go, "Here's your story. Boom, boom, boom." And I'll summarize their entire life in 30 seconds. And they're like, "How did you do that?" And I'm like, "Because it..." Well, anyway, I want to know the answer to their question. How do you know what story to tell? Because everybody has these. We're so close, right? And for me, I'm about to turn 28, right? My 28th birthday, we'll do a big birthday bash. Russ is coming on. It's going to be great. We're going to want to do podcasts. It's going to be so cool. Right? But it's like I've got 28 years worth of experiences. How do I know what to tell? Russell: Yeah. It's fascinating. When I wrote the first version of the Expert Secrets, I didn't know that was the question people had. I didn't even know how to answer. It never crossed my mind. And anyway, I wrote the second version of the Expert Secrets and I'd seen it, so I'd updated it. But no one ever commented. And it wasn't until... Actually, you came to it. You came to the most recent FHAT event I did, right? The expert one? Yes, okay. Josh: Yeah, not the e-com one, but yeah. Russell: Yeah. So the first time I shared that publicly was at that event, and I remember it was fascinating because Steven Larson is probably one of the people that have studied me the most. And he raised his hand like, "Oh my gosh." He's like, "I finally understand what story I'm supposed to tell." And that was coming from Steven who like... And I was like, "Interesting." So, this is the problem I think that... And I always tell people, "Tell your backstory. Tell the origin story." So they're like, "Okay. I was born in Provo, Utah, March 8th, 1980. It was a cold night." And they, they go back to there, right? Because they think that's the story, because I tell them, "Tell your origin story." And it wasn't until at that event... Again, I think, I'm pretty sure in the second version, the hardbound version of DotCom Secrets, it's in there. But it was that event where I really said, "The story you're telling is not like your origin story. It's your origin story of how you came upon or created or figured out your framework. It's your interaction with the framework you're sharing." That's the key, right? So, when I'm talking about the perfect webinar, for example, the origin story I'm telling is not my origin story. It's my origin story discovering this framework. So, for example, I went to Armand Morin's event and I saw people speaking on stage. I did the math, and then I spoke on stage, and I looked like an idiot. And I went back home, and then I bought Dan Kennedy's course. I realized it was wrong, and then I went through the thing. And so it's that story, it's how I learned or I earned this framework. Like how did I come up with... What was the things I went through to discover this gem that I'm bringing now from the top of the mountain down to them, saying like, "This is the thing I found out, and this is the story about how I found it. Let me share it with you." And be like, "Ooh, I want that gem. I want that gold nugget." And then they come with you on the journey to go and get that with you. So, that's the most simple way I've figured out how to explain it. I'm curious on your side, because you've explained versions of this as well, would you add to that or change it? Or what are kind of your thoughts on it? Josh: Well, so let me start by telling you the biggest struggle that I had. Like I'm talking for over a year of reading Expert Secrets, I struggled with one specific thing that I could not figure out, and it was the question that I wanted to ask you for the longest time. And then like right before we got an interview, I figured it out. I was like, "Oh my gosh." But it was I didn't understand the difference between the backstory and secret number one. And what I meant mean by that is like, to me, I'm like, "First you discover funnels, and then you teach them the framework for funnels. It's the same thing." But then you would say they're different. And I'm like, "How?" Right? Like I don't understand the difference between those two things. Now, at first I didn't understand it at all. And then kind of my first epiphany or my first breakthrough was, "Oh, wait, wait, wait, wait. First the backstory introduces the thing. And then secret number one has the framework for the thing." Right? And so then that was kind of my first realization of like, "Okay, these are separate. It's one, it's the thing. And then the framework for the thing." But then I would look at your webinar and I would go, "Russell, Russell, what's your framework? Like what's the framework to build a funnel?" I'm like, "It's hook, story, offer." That's what I thought, right? I'm like, "In order to build a good funnel, it's hook, story, offer." And then I was like, "Well, maybe that's not the framework. Maybe it's add all the upsells and break the beliefs, and then go through." And I was like... But no matter what it was, it was never... Like the framework for building a successful funnel was never to go and model somebody else's funnel, and then build all the up. I'm like, that's a thing, but that's not the parts of a funnel. Right? And so I got confused because I thought the framework that I was supposed to teach in secret number one was the parts of the thing, not the framework for how to build the thing. Right? And so I think one of the biggest 'aha' moments for me is like each part of the webinar that you're doing is its own separate section, and they build off of one another, but they're also each standalone. Right? And so I thought that the backstory or that the story that I told in the backstory was the story through the entire webinar, and it's not. Right? And so whenever I would hear you say, "Well, tell the backstory about how you learned it and how you earned it," I thought it was like that was the story for the webinar, and then I had to go through and tell each thing. And then I realized that there's a separate story for each thing. Right? There was a separate story for the backstory. And by the time you're done with the backstory... And I think it was you that said it. I go back and forth. I really like how Dan Henry explained some of the things specifically when selling courses, because that was the other problem, was you were selling a software and I was like, "Well, what happens if I'm not selling a software? Oh, crap. Where does it fit in?" Right? But I think it was you that said by the time you're done with the backstory, there's a percentage of your people that are ready to buy. And I'm like, "Whoa. That's the story that I've got to figure out." And so for me, I was like, "What is the story that I have to tell, that if I were not allowed to tell secret one, secret two or secret three, people just took me at my word that what I said was the solution to their problem? What's that story that I have to tell that people would go and buy?" And I became obsessed with that, and that's what I call a master story. Because I'm like, to me... And that's why I was telling you where I was geeking out about it. I'm like, to me, once I figure out that, and I've gone through and taught all these students how to teach stories, if I focus all of my time on the three secrets, we never get anywhere. Like literally. It's ridiculous. We'll spend so much time, and then they'll do the presentation and it won't work. But if I spend 80% of my time on just the backstory and we get that right, they basically figure out the other three secrets like that. And I spend 20% of my time in the other three secrets. Russell: That's fascinating. Josh: Yeah. Russell: Because I spend both of my time doing the three secrets, because that's where people get stuck on my side. But man, the way you frame that's really cool, because I always think about... There's different markets I go after, right? So if I'm going after like a beginner market, my first thing is telling the potato gun story, because it's like, "I had a potato gun, we had an upsell, da, da, da." And for beginner, like... Josh: Which 100%, by the way, 100% of what I've done... The last like six, three months I've been doing sales calls like crazy. Whenever I mention the master story, I go, "Hey guys, do you know Russell?" They're like, "What's the master story?" I'm like, "Do you know who Russell Brunson is?" They're like, "Yeah." I'm like, "Do you know the potato gun story?" 100% of the people say yes, every single time. There's not been a single person... I'm like, "That's his master story when it comes to funnels." Anyway. Russell: That's always interests me because I have a different master story if I'm going over like a more advanced audience, which is the master story of no VCs. Right? So it's like, "We're competing against InfusionSoft and all these things. They had a hundred million dollars in funding. We didn't have any money. We were broke. And so we put this thing together. Da, da, da." And they're like, "Now we get customers for free, and then they buy software." And that master story is what sells it to more of like the corporate, like the business owners who think through the world of like investing. So, that's story that I lead... If I talk about potato guns with them, they're lost, right? So again, it's like, people are like, "But I only have a story." It's like, "No, you have different stories. What are the stories that fit the audience?" Dan Kennedy 101, message to market match. Like how do you connect these things? Right? It's like here's the market I'm talking to. In fact, I think you know this. We bought Doodly.com and we bought like Brad Callen's whole company. And these people, I didn't realize at the time, I thought they were internet marketers using software to make sales videos. But no, they were actually course creators who don't know anything about marketing. And so I went and did my webinar pitch to these people and it bombed, and it was like the worst thing ever. And I was like, "What?" And it was like, "Oh my gosh. I didn't understand the market." And so I had to change. So we rewrote it, changed the story, changed the thing to match the market we're going after. And now it's converted really well. But it was like, it's just understanding that in every situation, like figuring out, "Okay, who am I actually speaking to? So there's the market. And what's the message, the story I think I have that's going to match that to then bring them into our world?" Because I'm selling the same product, no matter what, but there's different stories that's going to hit different markets as you go through. You'll probably hear me quote a lot more Dan Kennedy in your future, as I'm going through all his courses again right now, and having the time of my life with it. So... Josh: Yeah. Well, it's just interesting, just going back to that one concept of like the first core story, the master story, the backstory of it all. I think one of the big problems that I know I ran into this is, once again, I thought the whole webinar was designed to teach and educate. Like that's when I would introduce and teach it, the whole entire process. But it's not. Like secret one, secret two, secret three are designed to educate on the thing that you introduce in the backstory. Right? And for me, with the people I work with on a pretty consistent basis, it's like they don't understand that either. And so when I go in and I'm like, "No, no, no, no, no. Forget about teaching them about it. You have to teach them what it is, why it's so important." And I always go back to that story when you were like no one was buying it and then you're like, "Do you understand what I went through then?" I'm like, "That! That's what you're trying to create." It's like forget the framework for it. Forget how it works. Forget why it worked for them. Forget the external objections for a second or whatever. Like what do you have to do that, if you didn't get to do anything like that, how would you convince somebody that this is the most greatest, amazing thing, and then be like, "And just take my word for it that it's going to work for you." Like, what's that story that you would tell? And for me, once I identified that was what it was, and I started working on my students with that, all the rest of the webinars and find new challenges and everything became easy. Whether it was Catherine Jones when we worked with her, whether it was Brad Gibbon, casual tactics, like all of them, it was like, once we figured out that, then all the rest of the things fell into place. Russell: Yeah. It's fascinating because the reason why I bombed when I first started versus why I started studying dance stuff, is that realization of just like, "They haven't bought into the fact that they want to funnel yet or that they want weight loss or whatever the thing is." Like your only goal during the webinar or the challenge or whatever is to convince them that this is the vehicle that's going to be the most likely successful to get up on that mountain and get the result that they've been looking for. Because they've been looking for the result for a long time, right? I think Katlyn said the average woman goes on eight diets a year. Right? So it's like, now that they're like, "Oh my gosh, I'm going to lose weight." It's not like this, "Oh my gosh, I'm going to make money. Oh my gosh, I'm going to..." Like, they already want the result. They tried three or four other things. You're trying to convince them that your presentation or your challenge or whatever is to convince them that of all the different potential opportunities, that your new opportunity is the one that's most likely to get them success. And if they buy into that, then you can take them on the journey. But you start teaching around the gate. You're trying to take them on this journey, and they're like, "Wait, but there's like 10 other options. I don't think you're the right... I don't even know if you're the right option. I have no idea." So your job and your role is 100% only there to convince them that this is the most likely thing that's going to give them the success they're looking for. And yeah, then you won. Then you can bring them into world. Now you can serve them. Now you can change their life. But until you've sold them on the fact that your vehicle is the one that is most likely to give success, you can't serve them. You can't change their life. You can't do anything. And so that's what we got to become really good at is that transition. So, anyway, so fun. Josh: All right. Well, that'll wrap up the story episode there. I think that was really, really good. I think we got a lot accomplished. Russell: We should go, another time, or next time you're a voice, we should do like a half-day live with everybody on like the master story. That'd be fascinating to go deeper just on that, without the context of having to have all the rest of the webinar things. I'd love to geek out with you deeper on that. So, there's the thought. If you guys want more of that, you got to let me and Josh know, and maybe next time we're around some UFC fight or some fake YouTube boxing fight, we'll plan something fun like that. Because that'd be really cool to go deep on that. Josh: That fake YouTube boxer fight, that's 5 and 0, right? Oh, man. All right. Russell: All right. Thanks, you guys, for listening. If you enjoyed this, please let us know. Tag us on social. Tweet us out. Instagram us. YouTube... I don't know. All the different places. Josh: Don't tweet us. Russell won't tweet at you. He'll just fake like your tweets. Instagram? Instagram. Russell: Tweet at Josh, and then I'll share it. Josh: Yeah. Russell: My team will share it. Anyhow, let us know. We're enjoying doing these, and hopefully you guys love them as well. And the last way, if you want to help grow this podcast, please just tell other people about it. And yeah, that's all I got. Thanks, everyone. Thanks, Josh.

Welcome to Crawlspace. In this episode Tim Pilleri and Lance Reenstierna speak with Catherine Jones of the Campaign for the Fair Sentencing of Youth about her work and her incarceration at age 13. Check out the CFSY: https://cfsy.org/ Follow the CFSY on social media: https://twitter.com/theCFSY, https://www.instagram.com/thecfsy/, https://www.facebook.com/theCFSY/ Follow Catherine on social media: https://www.instagram.com/catherinejones0801/, https://twitter.com/CatJones080115 USA Today article on Catherine's case: https://www.usatoday.com/story/news/nation/2015/01/12/young-killer-catherine-jones-release-date-nears/21636259/ Follow Crawlspace: Twitter: https://twitter.com/CrawlspacePod IG: https://www.instagram.com/crawlspacepodcast/ FB: https://www.facebook.com/Crawlspacepodcast/ Apple: https://podcasts.apple.com/us/podcast/crawlspace-true-crime-mysteries/id1187326340 Stitcher: https://www.stitcher.com/podcast/crawlspace Spotify: https://open.spotify.com/show/58cll3enTW2SNmbJUuLsrt Follow Missing: Apple: https://podcasts.apple.com/us/podcast/missing/id1006974447 Spotify: https://open.spotify.com/show/0yRXkJrZC85otfT7oXMcri Stitcher: https://www.stitcher.com/show/missing-csm Youtube: https://www.youtube.com/missingcsm Twitter: https://twitter.com/MissingCSM FB: https://www.facebook.com/MissingCSM YT: youtube.com/missingcsm IG: https://www.instagram.com/MissingCSM Check out the new Crawlspace Discussion Facebook group: https://www.facebook.com/groups/talkcrawlspace/ Check out the Crawlspace Patreon page: https://www.patreon.com/crawlspacepodcast Check out our entire network at http://crawlspace-media.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Autism Spectrum Disorder (ASD) is a range of conditions marked by different social skills, communication, and repetitive behaviors. Naturally, the social challenges inherent in this disorder can be difficult for loved ones of people with ASD. Dr. Catherine Jones, a research psychologist and director of the Wales Autism Research Center joins us to describe the signs and symptoms of autism and how loved ones can learn to embrace the unique perspective and gifts of people with ASD.Check out The Birthday Party: A film about the SIGNS of autism in children For more info, check out: www.alittlehelpforourfriends.comFollow us on Instagram: @ALittleHelpForOurFriends

Bob Bell sits down with Dr. Catherine Jones, Principal of Prescott South Elementary School in Cookeville. They discuss her recent appointment to the STEM and STE(A)M School ReDesignation Task Force, how they look to shape the framework for STEM and STE(A)M education over the next several years, what age appropriate STEM is, and what the various levels of education beginning at kindergarten look like, as well as how she mentors other schools to assist them in their STEM implementations. Listen to the latest Local Matters Podcast… Presented by Office Mart.

What is the future of funnels...? With meta-verse coming, what should we be focused on now!? Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- Russell Brunson: What's up everybody? This is Russell Brunson. I'm back with my co-host Josh Forti. How you doing, man? Josh Forti: I'm doing awesome, man. How are you? Russell: Doing so good. We just recorded a new episode for you guys. This one's all about funnels and I think it went in a different direction you thought it was going to go, didn't it? Josh: Yeah, it did, a little bit. It was super good. Russell: …because the question was like, "What is the next funnel? What's the thing?" And it wasn't a funnel thing, it was something different. So, I think this is an episode you guys can enjoy. Josh: It's tough. Russell: It's been so exciting for me, I literally woke up at 5:00 AM every morning this week because I'm geeking out on the thing that you're going to learn about. And hopefully, it'll help you guys with all your funnels, no matter if you're running a webinar funnel, or a book funnel, or a challenge funnel, or whatever, doesn't really matter. This principle, you can overlay on top of all of them and it'll make them all better. So, that said, should we queue up the theme song? Josh: Let's do it. Russell: Let's go. Josh: Now we got to move into.. I want to move into funnels, dude. This is a topic that continued to come up. So kind of a back story. When we're preparing for this episode, guys like, Russell hit me up and was like, "Do you want to do a podcast together?" And I was like, "Yeah, what do you want to do it on?" He's like, "I don't know, find something." And I'm like, "oh, all right." And so- Russell: "You tell me." Josh: I do what I all always do and I go to the community and I'm like, if the community tells me... I loved Poland's presentation at Funnel Hacking Live it's like, "Ask, go ask your community. What did they tell you?" And so, that's what we did. I went to my Facebook group and I went on my Instagram and luckily, I have a pretty engaged following that will give us lots of feedback back. And this theme that kept coming up was funnels. And obviously, this is your world. But it was interesting because I've been talking with several different higher level people that are like, "How are all the funnels, they made tens of millions of dollars or whatever?" And it's like, "This funnel's not really working anymore. This funnel's kind of working here. This type of funnel is working." And so there's like, I feel like we're in this phase of funnels are almost evolving, where it used to be that you could run an ad to a webinar and sell a 9.97 product, and make a million bucks, and high profit margins, and you can make it work. But I was talking to Dan Henry the other day and he's like, "Dude, I can't even make that work anymore." And he's like, "And I'm brilliant at ads." And like Sam Ovens, I was talking to him the other day- Russell: Dan Henry, "I know everything." I love Dan. Josh: And Sam Ovens was like, "Man, we're probably going to shut down our front-end $2,000 program and we're going to transition up and evolve the way we do funnels." And so, funnels are the thing, obviously. They're going to be around forever, they've been around forever, you popularized them. But I want to go and take this into two parts and see where this goes. But number one, what is the foundation of funnels? What are the things that like... it doesn't matter how it's executed, the funnel itself, this is the thing that works. Because I think a lot of people get confused that... Whenever I talk to a lot of my students that are building funnels, they're like, "Should I do this type or this?" And I'm like, "The core essence of funnels doesn't change," so what are the core essence of funnels? And then two, what is the future of what that looks like rolled out with technology? Because I mean, I know it's not here yet and one of the things we'll talk about, but- Russell: Metaverse. Josh: We got Metaverse. And my wife was like, "Oh my gosh, ask Russell. If I want to be able to walk into Metaverse and Russell's going to be right there being like, "'Hey, do you want to buy my funnel cake,' click this button and you go into a portal. Instead of another page, you enter a new world that is Russell's world, that'd be so cool." But let's start with the foundation of funnels. When someone is building a funnel, when they're looking at it, what are the core pieces that they're actually looking at? Take us back to the foundation of that because I think a lot of people miss that or forget. Russell: Yeah. So, I'll take you back in history back in time so back to my beginning. Think what example I have sitting here on my desk that I can show you. So, the core, the thing you have to understand why funnels are essential, and why they'll always be here, comes back to my favorite Dan Kennedy quote of all time which is, "Whoever can spend the most money to acquire customer wins." This is the foundation but... Everything else you have understand- Josh: Like 7,000 speakers at Funnel Hacking Live all said that. Russell: Yeah, because it's the thing. In fact, you'll see, if you look at the... And maybe we'll get into this. My next move, what's happening next year for me? I'm looking at this, all ties into that as well. Why did I buy Dan Kennedy's company? Why am I doing these things? And I'll show you it's literally to solve that exact same question. So, when I got started 20 years ago, people didn't have offers yet they just had a product. So, you would be... Just say a book, like, "Okay, here's my book," and I would just sell a product, and that was what I was selling. And it worked for a long time and then guess what? Everyone else is like, "Oh, dude's making money with this product, I can make a product," they make the same product. Now you got 10 people selling a product that's similar. And so, then it's harder to compete because now you're no longer a unique thing, you are a commodity. And anytime you're a commodity, the person with the lowest price always wins. So, as soon as everyone's doing it, you got to drop at the bottom and then you lose your margin and then life sucks because if you don't profit what's the point of what we're doing? So, there's the first phase. So, then the next phase is like, "Okay, well I got a product, everyone's got the same product but how do I turn this from a product into an offer?" That was the first evolution. It's like, "Hey, when you buy my book, you also get my book, but you're also going to get my video course, my audio course, and then my checklist and my..." And all of a sudden you make something truly unique again where it's like, not just a product, but this is my offer that's specific, unique to me, that nobody else has. So that was the next evolution. And we got really good then in making offers that were sexy. It's like, "Oh yeah, everyone's selling this, but mine, if you get mine, you also da da, da, da, these other things." Right? And that's where this whole offer development started happening. In my mind, probably 15 years ago is when this became the thing that we all focused on. And whoever had the best offer was going to win because ads didn't ship that much. It was just like you're competing so now you're competing with six different people or 10 different people. So because that, Google ads AdWords cost went up, because there's 20 people bidding on the same keyword versus just you, initially. Now you're coming in, you make a better offer. Then you get the lion share people buy from you because your offer is the best. That was kind the next phase. And then of course the market evolves. Everyone gets smart. Everyone starts making good offers. Now it's like, maybe they're unique offers, but they're all good offers. Now it's like the market's getting fragmented up again. And so this is where the evolution now of funnels started happening where... And it was before. We didn't have one click up-sales back in the day. But the first thing was like: you buy my potato gun DVD, fill in your credit card, you buy it. The next page, you're like, "Do you want the potato gun kit? Cool. Get your credit card back out and fill it out again." And they'd fill out all the credit card again. Josh: Dang. Russell: But even with that, there's no one-click up-sales, man, like 15, 20, 30% people would buy the second thing. And all of a sudden, I'm selling a potato gun DVD, but I'm making 200 bucks on the back of the kit and nobody else selling potato gun DVDs was doing. I could outspend them all. So even though costs me more per click, I was able to get all the clicks because I made way more money than anybody else. So I was able to dominate the market. And that was kind of the next phase. And what's interesting is that depending on the market you're in, depends on where this is. For example, I'm in a fun phase where I wanted some side projects. So I'm launching a couple supplement companies. The first supplement company launched is called Zooma Juice. It's a green drink company. And some of you guys know, I actually worked with Drew Canole and his team back in the day on Organifi, and helped them launch that when it first came out seven years ago, and helped him build an actual funnel. And what's interesting is because of that... The green drink market is sophisticated. I went and funnel hacked, probably, 30 green drink offers before we built Zooma Juice. And all of them have pretty advanced funnels. Everyone's doing the best practices pretty well. Second company that we are starting, I acquired a bone broth company. And so I took... Got bone broth company and went funnel hacked every bone broth offer. And that market's new. Nobody had a funnel, not one. They have an offer, they have a product, that's it. And I'm like, "I'm walking into virgin funnel territory." We'll be the biggest bone broth company on the planet in like 30 days? Because there's nobody who understands any of what we're talking about. We'll outspend everybody 10 to 1 because we understand the funnel structure. So depending on what market you're in, some markets haven't even evolved to the funnels yet. Some have, that's exciting. If they have, it's like, "Cool. We got... We can funnel hack. We get good ideas of what's working." If it hasn't like, "Man, you can bring all the stuff we know into these markets and just dominate and destroy them all." It was funny, as we were buying, I was funnel hacking the bone broth offers, I was like, "There's literally not single upsell, order form bump, email sequence. Like nothing." I was just like, "This is like, oh, embarrassing. Almost too easy." That was next phase though. And then to your point, initially it was like... In fact, I remember 10 pre-click funnels. Almost every funnel was the same. It was a video sales letter order button order form upsell one, upsell two, down-sell, down-sell. Thank you, basically. That was what a funnel was. In fact, if you look at, before we launched ClickFunnels, the first T and C event, Ryan Dice and Perry, and they had this whole team event talk about, "Here's the funnel." And they had a funnel and there's only one. And it was just like, "This is the five steps of every funnel." And it fits. It was like trip wire. They had these five steps like trip wire, profit maximizer, and they five or six... They had a name for each page. And it was like, "This is the funnel." And in reality, that was the funnel. There weren't funnels. It was like, "This is a funnel. This is kind of the one." And at the time when I was writing The Dot Com Seekers book and we had been playing with different ones, but there wasn't a lot of this thing out there. Was just kind of like, for the most part, there was a funnel. After ClickFunnels came out and it gave people the ability to create things fast and start innovating, creating ideas, that. And then I was like writing all my ideas in the book and people are doing stuff. It started evolving quickly. Last seven years have evolved where now there's been like a million different funnel things come out, from webinar funnels, auto webinar funnels, high funnels, low ticket funnels, trip wires, SLOs VSLs, challenges, paid challenges, free challenges, challenges to a webinar challenges to high tickets, a webinar to high ticket. There's a billion variations that come from that which probably gets people overwhelming. And so this os what I want to tell them because, this kind of comes back to your first questions, what is it? The reality is, it's going to be shocking for most of you guys, what funnel type you use doesn't really matter. They all work. The thing that matters is the offer. You still have to make the sexiest offer. That's still the most important. We acquired Dan Kennedy's company and we're doing this merger. And like I've spent I podcast episode this morning driving to the office. I've been up every single morning at 5:00 AM because I'm so excited. Because we have a fun, we picked a funnel on structure, we have all of products. I spend a week every morning at 5:00 AM, from 5:00 till like 7:30, when my kids are getting up, in there writing the page for the copy and the offer, and then tweaking and tweaking. That's the thing. The sexiness of the offer that gets people in is the key. So I can get them in, I can use this to get them in a webinar, in a challenge, in a free plus shipping. It doesn't matter. It's like the offer is the thing that puts people in a momentum. And the thing that I'm selling, I could sell it in the webinar. I could sell it in the challenge. I like there's I could sell in all the different funnels. It would fit in all of them. I'm picking the one that I'm using because I think it's going to go... For like the launch campaign, it the one that'll probably get sells the fastest, but it'll work in all of them. And So it's understanding that, it's still coming to the core fundamentals. The funnel structure is the sales process. All of them will work. You just got to figure out better way to sell. Like that's the harder thing that people are missing. Josh: All right. So let's talk... I want to dive into that offer. When you say specifically here... Because I think, and this is just from coaching with a lot of people, the questions that I get asked when I talk about this type of stuff. You talk about the offers, the sexy thing, but how does the offer affect getting somebody to opt in? How does the offer affect my ad? How does the offer affect the training? I don't show my offer until the end after the whole thing. So how does that affect every other step of the funnel? Russell: Okay, great question. So if I can see one here. Right, sorry. I had all the examples here a second ago. Oh, well. I'll just tell you the story. So when Dan Kennedy started his newsletter, in the Dan Kennedy company, the newsletter's the foundation of everything. And we could do a whole podcast episode just on psychology of the original GKIC, when Bill Glazer was running it with Dan. But the newsletter- Josh: Sounds like a sexy topic. Russell: Yeah. It'd be really fun, actually. I love... In fact, it's funny because I spent so much time with Bill Glazer geeking out about. I knew their business really well. And when that they sold it the very first time people bought it and didn't understand the business. And I saw within weeks of them destroying the foundation, I was like, "You guys literally don't know what you bought. You should have asked some questions before you wrote a check that big anyway." But the core is the newsletter. And so I had a chance to go back in the archives. I literally... they gave me, "Here's Google drive. Everything's ever been created." So I'm like, "This is... It's insane." for nerdy Russell, everything Dan's ever said is in this drive. And most of it, no one's ever seen before, so I'm freaking out. But the newsletter started back in like 1995 ish. I was like 15 years old when it started and it was just a newsletter. That's all it was right. It's like a product. That's how they sold it. And from '95 till I think I was probably 23, 24. So, 2004, 2005 ish was when Bill Glazer bought out the company from Dan and kind of ran it, and then they launched it. Instead of a newsletter, they launched it as an offer. And the offer at the time... I still remember the day it happened because I got like 400 emails from my Yanik Silver and all the different gurus at the time. They all started emailing about this Dan Kennedy offer. And it was called the most incredible free gift ever. And in fact, internally in the company called the MIFGE offer, M-I-F-G-E, the most incredible free gift ever. And what it was, it was like, "Hey, when you sign up for magnetic marketing net letter, what you're going to get is you're going to get..." I think it's like, "$639.93 for the money making material from Dan Kennedy himself." So it was like, "We'll give you all this cool stuff when you sign up for the newsletter." And it was the bribe. It's kind of like, if you guys remember back in the day, sports illustrator. It's really hard to sell sports illustrated issues. So what they would do is they would have TV commercials were like, "Here's sports illustrator, 12 issues year about the best sports. When you sign up today, we're going to give you..." And then they had their version of the most incredible free gift offer. It was this huge football clock and the sports illustrator swimsuit issue. That was the MIFGE offer for sports illustrator. And so Dan had their... They had their MIFGE offer, and they went from having five or 600 subscribers at that time to... Bill built it up to over, I don't know, 10, 15, 20. I don't know how big it got it as peak, but 10,000 plus members. And it was because they took a newsletter and they made it an offer. And that's how they launched initially. And so the MIFGE is how they did it. Now, fast forward to Russell gets access to all this stuff. I'm like, "This is amazing." So I'm trying to sit... I sat down Monday morning. No, sorry. It was last Saturday. Saturday. I wanted to write... I didn't want to do all the pages in the offer. So I have some of my team do the upsells and down-sells. I was like, "The landing page, this is mine." I want to write because I want to make sure I get the offer right and everything. Because this is... everything hinges on this. The landing page is broken, nothing works. And so I went and I funnel hacked. I every newsletter, sales letter, I could find throughout time. I just went deep in my archives, way back machine. People I knew who publishing newsletters, looked at every variation of theirs for the last 10 years. I totally geeked out like Russell does. Funnel hacking. I want to understand how people are structuring their newsletter offers. Gore's got a ton of them. So I'm looking at tons of them and everyone I looked at, I come back to like the Dan Kennedy one I'm like this offers just not sexy. More like $630 of money making information sounded cool in 2003. But today, it's like every opt-in, people are giving a thousand dollars worth of free crap. It wasn't that sexy- Josh: Right. Inflation, baby. Oh my word. Russell: Yeah. And then I'm like, "Now my funnel nerds are going to go and they're going to sign for this newsletter, and they're going to get this newsletter from Dan. He's talking about direct mail and faxing. And they're going to be confused and they're going to cancel." I have this weird opportunity. I was like, "This is just not the right thing." And I was like, "How do I make this sexy excited? How do I get myself excited to email about it?" And then Dan's email. I got to get affiliates on board and other people. How do I make this sexy so that I can create the noise? So that when there's an ad, there's a good enough hook in the ad that people are going to click? Because if the ads like, "Old marketing, grumpy marketing genius is going to give you 300 or $639 money making material for free when you join this newsletter," no one's going to click on that. The hook sucks now. It was good in 2003, horrible in 2021. And so I'm like sitting there and I spent three hours just going to yourself. And I was like, no matter how I tried, the offer just didn't feel right. And I explain to other knight, I was like, "I know I wouldn't click and I know I wouldn't buy it. And I don't want to even email my list tell them about it because it's not that exciting. How do I structure this in a way that's going to be really exciting?" And so that the problem. This is where I got stuck at. Right. And then, after about three hours of it is when I had the light bulb, I was like, "Oh my gosh." So all of the current Dan Kennedy customers, they love Dan. They're obsessed with them. And actually, this is a fascinating step. You'll appreciate this. Have you read a thousand true fans? Josh: Yeah. I love that book. Russell: It was crazy. So Dan's company was sold initially like 10 years ago, from Bill Glazer sold it. In the last 10 years, they haven't bought a single ad. So that's the attrition of the company, that's been happening. And I'm acquiring it like, "Oh, let's buy some ads." But what's crazy is 10 years since they bought the last ad, there are almost, to a T, it's like 990 something active paid subscribers still on a newsletter a decade later, without any ads at all. A thousand true fans. Is that crazy? Josh: That's insane. Russell: Really? Josh: And you're one of those true fans because you bought the whole company. Russell: Yeah. I thought that was a fascinating side note. So anyway, that's crazy. Like Dan's people love Dan. They love him talking. If they want Dan, but they need funnels. And I'm like, I don't want to come and be the guy who acquires the company and just starts emailing his own offer. I need them to.. I need to indoctrinate them to want it. So it's like, they're going to read Dan's newsletter and how do I bridge that to ClickFunnels? And I'm like, my funnel nerds are going to read his newsletter and be like, "I don't understand. This isn't..." They need it. They don't know they want it yet. If I can indoctrinate them for a while, they'll be like, "Oh my gosh, I get this," but it's going to take a while for them to really respect it enough that they'll get it. I was the same way. First time I heard Kennedy, I was like, "This guy's old, boring, and doesn't relate to what I'm talking about." And after I went deep in, I was like, "Oh my gosh, everything he says is literal. He's handing gold nuggets out." And I was just like, I didn't notice them. Now I'm like, "Oh my gosh." And so I was like, "I need this bridge." And some people know, when I first joined the Kennedy world, we actually launched my first print newsletter right afterwards. It was called The Dot Com Seekers Journal. It morphed from The Dot Com Seekers Journal to eventually call it, The Dot Com Seekers Labs. And then it became a Funnel Report and then it became Funnel University. So I actually ran a print newsletter for 14 years. We shut it down two years ago, but 14 years I ran a print newsletter. Josh: Yeah. I remember when you shut it down actually. Russell: Yeah. And I loved it, but I just, anyway... There's reasons like the person who was publishing it, she had a baby and she retired and all these things. I was just like, "Ah. I'm, I'm focusing ClickFunnels. Don't even worry about this right now." So we shut it down. But I loved that part of it. And I was like, what if I create an offer where the concept, the story, the hook of this whole entire thing is like, "Russell bought Dan company and they're coming together to give you two things like the best foundational direct response in the world. Plus the best in the marketing, the cutting edge, the new things are happening. So you can have both sides. So you understand the foundation you need to be able to survive Facebook slapping you and all these things happening and media shifting and changing. But you also have like what's working today so you can capitalize on things in real time." What if we took those two worlds together? The baby. And so instead of just being like, "You're signing for the new, from the Dan Kennedy newsletter," what if it was like, "Dan Kennedy, Russell Brunson?" Two different newsletters. You get two newsletters for the price of one. I was like, "That's the offer. That's the hook. That's what gets affiliates excited, to get ads excited, everything gets excited around this offer." And then, every mornings at 5:00 in this morning, or 5:00 AM every morning this week, I woke up and I'm writing copy for this page of like, "Okay, here's the hook. They're coming in. And there's Dan and there's Russell." How these things are coming together. And the story behind that, how it worked and then the offer instead of just like, "Here's $697 worth of free stuff," it's like, "you get two newsletters. You get the best direct response, best of Russell, every two weeks." So you get one in the mail and then 14 days later, you get the next one. And you're getting both of these. You get the old and the new but you only pay one price. You get both for the price of one. And then you get all Dan's bonus, all Russell's bonuses. Now becomes this like insane offer where, now, it's like, "I'm excited to mail my list." We bought Dan's company, you get all my best stuff in this to get, and it's this combination. And then affiliates will be excited. It just... And maybe the hook bombs, I don't know. But it gave me the energy, just like, "Okay, now, this is exciting and sexy." And so I can turn that into webinar where it's just like, "Dan Kennedy and Russell Brunson coming together to literally blah, blah, blah, blah, whatever." Like, "Opt in here to find our webinar," and people would opt in because the story, the hook is exciting or I can do a challenge like, "The seven day challenge. Me and Dan are going to go through how to destroy your business and blah, blah, blah, blah, blah." And in the end, I'm selling a newsletter or it could be a VSL telling the story with a newsletter or could be... all of them work. The book is the secrets of story. Josh: Well, what it sounds like... Correct me if I'm wrong here, but it sounds like you just created this story about the offer. And now that you know what the offer is, and there's a reason that that came together and like, "That's what it is," now, you understand the story behind that. I'm trying to think of it like an analogy. For example, Disney world. That offer is so good. You're literally going into a different world that pretty much sells itself once you put it out there. And so once you have the story, once you have that idea around what the offer does and how it's unique and how it's it's own unique thing, then you can just take that and then it fills the rest of the funnel. Because everybody wants that thing because now the offer itself is so good. And I think one of the problems that I had, man, for so long is, I was trying to convince people that they wanted my thing be... Or convince people that they had this problem, and then that they wanted this thing, and then I would make them an offer on it. And they wouldn't get to... they wouldn't even know about the offer, or what the offer did, or like anything about it, until like forced or like right before the offer. And they'd be like, "And then I've got this offer? Boo." And because of that, there was no story around it. There's no congruency with it. And so then it was like, "Oh, I didn't even know. That's what I was here for." And then I would like try to sell them something and it wouldn't sell. And I feel like that's the problem that got solved right there, is like first you created the offer and the story around the offer and you made it sexy. And then that made everything else on the funnel super, super easy, because you were just pointing them back to that. Russell: Everything, the funnel plus all the ads. Because now the ads are fun. "Why Dan Kennedy came out of retirement? Dan Kennedy almost died. What's he doing today?" All a sudden, all these hooks that tie into that. "Why did Dan Kennedy partner with the owner ClickFunnels? Why did... Is it true that ClickFunnels was built off the back of all Dan Kennedy principles?" There's so many stories I can tell now that are hooks. That'll grab his people in or my people in or... And then the landing page. And then... It creates everything. And the people that the best in the world of this, and they also make the most money, is Agora. The good Gora publishing. They're selling newsletters. That's all they sell. Right. But every single time they have these insane stories like Porter Stan's got... I think maybe not still, but for like a decade and a half, the highest of all the Agora divisions. I think he'll do like 1.5 or 2 billion dollars a year. Like these are big divisions. Porter's letter one. And, the story was like, "The railroad across America." And it was talking about like, "The original railroad, how it happened and all the people made money along the way. And this is the next railroad that's being built. It's the digital highway and all this stuff." And that offer was selling a newsletter. But it's the story behind it that became this thing that built a billion dollar company. And they're good. They're so good at figuring out the story, those kind of things. And I think sometimes we're like, "Hey, I've created a course in the passed. You should create a course too. I made money. It's going to be awesome." And then like, "You should buy my course creating software or whatever." Like, "That's not the thing." We're so bad at telling stories. We brag about our result. We tell them making the same result and that's it. It's like, no, that's not the key. It's the story. It's the entry. It's the... We want to be entertained. We want to be courted. We want to be... that's the game we're playing in marketing. And so when you figure that out... The offer is actually sexy. And then why is that sexy? The sexiness is not just, "You get a bunch of crap." The sexiness is the story about like how this was created. Josh: Literally what it does that. Russell: That's the fascinating part. Josh: Yeah. Yeah. Catherine Jones. One of her favorite things is, "When your stories become their stories, then your solutions become their solutions." and that's literally what this is. If you can tell them a story where they like it and they're like, "Oh my gosh, this is amazing," then, go and do it. So for example, Harry Potter world. The story, it... My wife freaking loves Harry Potter world. I mean, that was her thing. When we went down to Funnel Hacking Live, it was like, we were going to take a half a day just to go to Harry Potter world. So we showed up and then it was like, "Hey." Miles is like, "Dude, the buss is leaving for Harry Potter world." There wasn't much convincing that has to be done. The story is, "Oh my gosh, Harry Potter world's amazing. It's Harry Potter. I want it" She wanted that thing because of the story that was leading up to it. There was no, "What's Harry Potter world? Is it any good? What's this?" It's like, "No, it's Harry Potter world." And you're like, "Oh, okay. Yeah, I want it." That's like the story with that. So that's super, super interesting. So where do you see the future of funnels going? Because obviously there's a lot of changes coming with ClickFunnels and ClickFunnels 2.0, which, oh my gosh, I'm so excited. Gusting. Gusting hits me up. Probably... Dude, he probably hits me up once a week and is like, "Hey, guess what? ClickFunnel 2.0 is awesome. And you don't have it." And I'm like, "I heard you. Stop." Russell: He actually built out the magnetic marketing funnel hub right now for me, which is cool. Josh: So, yeah. So anyway, but what's the next evolution? And we don't have really have too much to talk about metaverse and where that goes. But we're entering this new world. I mean, the world is changing very, very, very rapidly. COVID is one of those things that we thought the internet was a big deal, and internet marketing was a big deal, pre-COVID, and then we watch zoom blow up by like 3000% or something like that. And they ruin zoom for us. But anyway, so where are things going that people should be paying attention to and going actually studying and understanding about the future of funnels? Because one of the things that I've been really, really focused on and we're kind of getting dialed in, is community funnels, Specifically, I think for me, one of the things that I've noticed is that it's very, very... It's getting increasingly harder to sell things unless you have a community that's tied with it. And so like for me, one of the things we're focusing on is how do we build funnels inside of our community where our community actually becomes part of the funnel? Which is kind of a cool concept. What do you see as those future things of where funnels are headed, where the big opportunities are going to be? What's the next add to webinar to a 9 97 course? You know what I'm saying? What's the future? Where we're heading? Russell: I hate to make it sound simple, but if I come back to the fundamentals we talked about the beginning of this call. Like Dan Kennedy, whoever can spend the most money to acquire customer wins. So you look at it through that lens. Went from a product, to an offer, to a funnel. And now with the funnel, I have more ways to make money. And then, from there, the next evolution was like from funnel to value ladder. Right now, it's like, I have a break even funnel and move people up a value ladder and that's how I may lose money or break even on my book funnel, but then my webinar funnel's going to make money or vice versa. Right? Josh: Right. Russell: That was the next phase. And I think, for me, where I'm playing because I'm trying to play for the next 10 years. How do I win this game? We're doing well. I want to.. How do I get a point where, Shopify, or Salesforce is like, "I want to write you a check for 20 billion because you're such annoyance." The way I'm going to do that, for me, is... and it comes back to why did I acquire Magnet Marketing? Why did I buy Brad Callin's company? Why am I doing this? Because I'm not looking at breakeven funnels anymore. Breakeven funnels, awesome. I'm going one chair back or I'm building breakeven businesses. So magnetic marketing, the only gold magnetic is to break even. The entire company, the value ladder, the coaching, the everything. So every penny made side of magnetic marketing be dumped back into ads, want 100% of the profits dump back into ads. So this company's blowing up. And I get now all these things dumped into my value ladder for ClickFunnels. Like that's it. Voomly doing 40 million a year? Why do we acquire that company? Tons of lead flow. Now, right now there's... it was 10 million dollars a year net profit. All that money now is being dumped directly into lead flow as a breakeven business, to acquire customers for ClickFunnel. So I think it's going deeper. It's looking past... from product to offer, to funnel, to value ladder, to how do I buy or acquire or create something where the only goal of this entire business is just get customers for free that can put into here. And I thing, for me, that's the next level is just like that thought. Josh: You just blew my mind, dude. Holy cow. You're creating an ecosystem, but in a very specific way. It's interesting, as you just told that out, just, "First, it was this. Then, it was this." The thing before it didn't change. That's still part of it. Russell: It's both the same. Yeah. Josh: Right. But it's kind of that next evolution, that next piece of where that comes out. That's fascinating. I think a lot of people need to just really rewind that, go listen to that clip again and let your brain sit on that. Russell: That's how I'm playing the game. Yes. Hopefully I'm four step ahead everyone else, but I'm all for showing that with you guys. And so I just... Again, for everyone to start thinking that, because it's going to get harder. It's going to get more expensive. It's going to get more... We've seen that this year. Ad costs have gone up. It's not going to get cheap. It's not going to bounce back down and be cheaper. It's going to keep doing that. The people who only had a product back in the day are out of business. People only had an offer back in day, they're out of business. People don't have a funnel are out of a business. People don't have a value ladder out of a business. So it's just thinking ahead of that. Metaverse or whatever next step is, doesn't really matter. It's the principle still is the same for me. For 20 years, whoever can spend the most money to acquire customer wins. Josh: Wins. Russell: How do I do that in a way that serves the customers, brings them in and then... I'll end on this, because it back to what you said. And I did a podcast on this. It's in the facts I got from Dan Kennedy. After the company sold last time, he was super mad at the company that had jacked up his brand and his legacy and stuff. And so like he sent this 25 page facts, like all the things to do to fix it. And there's one paragraph where he said, "There's difference between why customers come in and why they stay." He said, "People think they're the same things." He's like, "No, no, they're different." Why they come in is because they see the hook of like, "Ooh, the scene." They come in from that. They stay for something different. And you have to understand that. So like I had my inner circle meeting, right. Everyone paid 50 grand to be in the room. We had a hundred entrepreneurs in the room and I told them. I said like, "Well, you guys all because you want to learn funnels from Russell." But I'm like, "The reason why you came is not why you were going to stay here. The reason I get sick year, after year, after year is because of the community." That's it. That's why I sat in Dan Kennedy rooms for six years of my life is because the community built and I wanted to be around these people. I came for Dan stuck for the community. And I think that you start understanding that, that's how you get these people to come in on a front end, but they stay and they buy over and over and they stay on continuity. They stick because it's like.. They come in from a hook, but they stay for the something different. And so really understanding that and then weaving everything you're doing like you're doing now with the community funnels, which is perfect. Josh: That's amazing. That's amazing. All right. Well I think that's a good ending point for that topic. Russell: There's episode number two of our hangout today, which was amazing.

Russell goes on a deep dive, explaining all the fun things that went on behind the scenes of the first day of this year's Funnel Hacking Live event! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up everybody? This is Russell Brunson. Welcome back to the Marketing Secrets podcast. It's been a little while since I've talked to you personally. That's not completely true. You guys have been listening to some of the Traffic Secrets episodes over the last few weeks, but right now I'm recording this episode about two weeks after Funnel Hacking Live 2021 is over. And I wanted to share some of the thoughts, some of the behind the scenes, some of the craziness and chaos that happened, and how we pulled off the biggest events since the coronavirus has hit inside of our industry. So with that said, I'll queue up the theme song. When I get back, we'll hang out and talk about the event. All right. So first off for those who came to Funnel Hacking Live that was so much fun. Thank you for coming, for participating, for playing all out. Folks who weren't able to come, but watched from home, thank you as well for participating. I hope you guys enjoyed it. It was really cool. This is our first year ever doing a hybrid where we were going to have people in person and at home. And honestly, I've never told anybody this, but about 30 days before Funnel Hacking Live actually happened, we had to make the decision if it was going to happen. And it's one of those weird meetings where it's like, "Do we do this? Or do we not?" Because COVID numbers are spiking and all sorts of like just the chaos and just all the things that were happening. And we had to basically put down a down payment on Hogwarts because yes, we rented Hogwarts for the inner circle and two comma club winners. And so that was like the drop dead. We have to write a check right now for, I don't know how much it was, quarter million dollars or whatever it was for Hogwarts. "Are we do this or not because there's no way to get this money back if we decide to not do Funnel Hacking Live," and I was like, "Wait, we may not be doing Funnel Hacking Live?" And they're like, "Well, this is the last shot to change it." I'm like, "Ah." So there's all the fear behind that. So finally, I was like, "All right, we're doing it. Put the money down. This is happening." As we got closer to the event, one of my kids got COVID at school and we're like, "Oh no," because I was like, "I don't really care. I'm not too nervous about getting COVID." Other than if I get COVID during the event, like that would be tragic, right? Like everyone's coming to hear me talk about funnels and stuff. And if I'm not there, I can't speak. Or are people can get on stage and get their pictures with me or all the different things. Give their awards on stage and it could have ruined the whole event for so many people who'd put it in life savings for some people to come and travel here and to be part of this thing. I got really, really nervous and so I started doing everything you can dream of to protect myself and my health. I was taking every pill and powder you can dream of. I had my natural path coming and doing I.V. drips throughout the day, so I'm working while I've got bags of stuff, hooked to all my veins and all the chaos to try to make sure that we could stay healthy for the event. We also normally fly commercial there, but I was like, "Anything I can do to minimize my exposure until the event happens the better." So we flew private out there and we got to FHL and we got their day earlier than I normally do, which was actually really nice. A chance to get to see everything and watch things get set up. You could tell there was something about year that was just different. The energy in the hallways. And you saw people was just, you could tell people missed being around each other and missed networking and all that kind of stuff. And so everything started building up towards that. And I remember the night before, so we did our big party at Hogwarts. We took the inner circle members and two comma cup winners and two comma club X-ers and all of our high-end coaching people to Hogwarts and we rented the whole thing out, which was crazy. So we got to be hanging out in Diagon Alley, and ride a Gringotts ride, and then get butter beer and just hang out and network. It was really a really cool special time for, I think everybody. But for me, I had to like leave a little early cause I was like, "I'm still not done with my slides," as Russell normally does. In fact, we brought our two twins. One of them was just like, "Dad, you're still not done with your slides" like this is crazy." I'm like, "I know I just- there's so many of them to do." Anyways, went back home that night and got everything ready. The next day was Funnel Hacking Live day. Those who haven't been to our event before, we don't start till like noon on day one, which gives us the morning to keep getting people registered and just gives me the morning to kind of prepare and make sure that I'm ready. It's scary when you start at nine. That means you have to be up by like six, preparing. Day one, we start at noon, which is really, really nice. And this day one was going to be interesting for a lot of reasons. Number one, it was the first time we had a virtual audience at home plus our normal people in the audience. And so there's kind of that dynamic that we had to kind of figure out at first, but also this year was our Click Funnel seven year birthday. And so I got up of very beginning and talked about entrepreneurship. Excuse me, I have a cough right now. I'm kind of recovering from, from Funnel Hacking Live, honestly. Anyway, and so I did my initial presentation and then I brought Todd out because we had something that we've been secretive and kept secret for the last, over a year now, which is, which is crazy that I kept a secret that long. You guys should be so proud of me. I'm not, I'm not very good at keeping secrets, but we announced that we are about to launch Click Funnels 2.0 and people went crazy. We kind of talked about it a little bit and I said, "You guys want to see a video of people who've actually seen Click Funnels 2.0?" and everyone went crazy as we watched this reveal video of just everybody watching it and freaking out. And it ended. And I was like, "Who here wants to see Click Funnels 2.0?" And they all went crazy and I was like, "Cool, tomorrow's our birthday. And tomorrow we're going to show you all inside everything." And it just like got quietly, just dead, quiet, awkwardly, quiet. I was like, "Oh crap, what do we, what do we do now?" And then I didn't know how to transition. That's when Todd is going to transition off stage and I was going to start the keynote presentation that I was going to give. It was just this weird thing. And I was like, "Okay, well, thanks, Todd." He kind of walks off. I totally messed that part up. And then I turned around and looked the audience and they were all just like, "You're really not going to show it to us right now?" I was like, "No, if I went to my first presentation," excuse me, which was one I was really excited for, it's called advanced funnel audibles. But because of the weird energy, I feel like the energy kind of dropped with my not giving them any info on 2.0 and do that next presentation. And it was the more advanced one. And I was so excited for that one, but I didn't feel like that one nailed it. I don't know when you're on stage. You can, you can feel like which one's like, "This crushed it," and which one's kind of you're like, "That didn't quite go perfect." And so I did the presentation. I think again, it was great, but it just didn't land. The energy wasn't what I wanted when I was sharing that. I wanted that to be my kickoff. So that was kind of one of those things where it's like, I think people understood what I was talking about. Blown away, but the energy just kind of wasn't... Anyway, this is me re-second guessing everything. I want to go back and redo day number one. But after that, then Anthony Trucks came and spoke on identity shifts and he was amazing. I've known him for quite a few years, but it's the first time I'd ever seen him speak in person and he just brought the level of energy and excitement that he brought was amazing. And just talking about his life and how many times he had these identity shifts in his life and how it affected everything and how to actually be able to take your identity and consciously change it, to be able to get the outcome that you're looking for in life. It was really, really cool. So Anthony spoke. After that Kaylin Poland came and spoke, which is exciting, because I wanted her to show how a lot of times people aren't in our industry, in our Click Funnels world, they think, "Oh, why sell physical products?" Or "I sell info products." Or they have a thing that they do. And I was trying to have Caitlin show that, no, you have a customer and you serve that customer. Right? And you do it through all means possible. You can sell them information, or physical products, or supplements, or coaching, or clothing, or whatever, your job is to serve those people. And that's the focal point. So she showed how they'd done that, Lady Boss, and how they've grown this huge company because of it. And that was really, really cool. After that, then we brought Stu McLaren on stage and we were able to give him a check for him and his wife's charity called Village Impact. And that's the group that I go to Kenya with every... Man, almost every year seems like. We're going in March, I believe, as long as it doesn't get canceled. But when we first launched Click Funnels, we set up where every time somebody builds a funnel, we donate a dollar towards the Village Impact and so this year's check was crazy. It's over $200,000, which was so cool and it's going to help so many amazing kids over in Africa. That was really fun. And then we also had a chance to launch a new site we'd built for Operation Underground Railroad called the Save a Child Challenge. And so we launched that at Funnel Hacking Live, which was really, really cool as well. And that was kind of everything before dinner. And then we fed everyone dinner there, because we wanted to keep people close around. And then that night we did workshops. Typically, if you've been to Funnel Hacking Live, in the past we do these round tables and everyone has a chance to be around the round tables, but because of COVID restrictions and stuff, we thought it'd be better to just do breakout rooms kind of. We had four breakout rooms. Jim Edwards went and talked about copywriting and he helped everybody actually build out their customer avatar, which is really cool because it's the foundation of all copy where most people never even do that. So he got them to actually build that out, which was really, really cool. Catherine Jones was back this year again, and she talked about funnels and building funnels and she did an amazing job as well. Rachel Miller came and talked about free traffic, which was really cool. And then Myron Golden talked about sales. And so those four people run these hour long workout workshop rooms. And while I was sitting there, I was supposed to be doing this other presentation that I was really excited for, but I was still kind of bummed about my my earlier presentation. I was like, "I don't want to give this. I just want to go home. I'm so tired. I want to go to bed. It's been such a long, stressful day," and all of a sudden people started filling back in the rooms and I'm like, "Oh man, I got to do this." And so I got on stage and I did my second presentation for the day, which was called Virtual Real Estate Secrets. And for whatever reason, I never know which ones are going to hit or not hit. But for whatever reason, the energy during that presentation nailed it. People were excited, they were on fire. They were just excited about the possibilities. What I was showing them was, I've talked about before on this podcast, but sometimes we talk about trying to build this huge empire. We're going to have tons of followers and fans and all these kind of things, but the reality is there's other ways to make money online too. And I talked about how in real estate you can buy a house and you can flip it. You can buy it and you can rehab it. You can buy it and you can put renters in it. There's all these things you do with real estate and I'm like, you can do the same things with virtual real estate, these little websites, these little funnels. And so I had like probably a dozen examples of little businesses that I've built that are just kind of running on autopilot, my little virtual real estate empire. And I kind of showed those things. And anyway, I think it was really cool because I think a lot of people, it opened their mind like, "Oh my gosh, I could do that. I could do that." And I started helping them just have ideas, of ways that they could get started easily without having to stress about, "What's my message going to be and who are my people," and all the things I think a lot of people get nervous about. So it's like, "Well, don't worry about that right now. Let's just make some small businesses. Make a business cash flows you a hundred bucks or 500 bucks or a thousand bucks." These are really easy to do when you understand the basics, so that was really fun one. And that wrapped up day number one, which was really cool. So anyway, I'm going to do a couple episodes, kind of talking about some of the core things that we did in this event. Throughout I'll also talk about the things we do during the event to help stimulate sales later in the event. Because you guys come to me, you want to learn marketing. So how do we use Funnel Hacking Live? How did we, did we use it to generate well over $10 million from the event? And so I'll talk about some of those things, but it all started on day number one. Day number one, the goal is to blow their minds, get them where like, "Man, if this is all I got this was still worth it." That's the first thing we want people thinking. And then also is helping them understand that there's a vision bigger than you. So you've ever noticed that Funnel Hacking Live day number one, we always have some kind of charity component where they're watching me give money to charity. And then also we're asking them to give money to charity because it helps train people on how does the room work if you're going to give somebody money, where do you go? Like where's the back of the room, where's the table? But also it shows that me and Todd, who are the ones who run this company, run the event like that. That we don't just say this stuff. We practice what we preach. We're donating money. We're giving money. In fact, you'll notice, we'll talk about this later, but on day four, whatever money people give to the Save a Child Challenge, we matched it. We're trying to show that like, "Hey, we also are doing these things too. I'm not asking you to anything that we're not willing to do as well." And so it all kind of starts with that day number one is blowing their minds, making them see that you're doing the same things you're asking them to do and just giving them a really good experience. And that's kind of how the very beginning of Funnel Hacking Live went this year, 2021. So those who were there, if you enjoyed it, please, take a picture of this podcast episode and tag me in it and let me know what your biggest favorite thing was from day number one, there's so many cool speakers, so many cool things. For me, my favorite thing I think was my last presentation, when I did the virtual real estate presentation, I can just feel the energy was perfect. And everyone was so excited. That and also the Initial Launch 2.0. I did the whole teasing thing and everyone's energy dropped. It was still cool to be able to finally talk about this thing that we've been talking about for so long. We were so excited to share with the world. So anyway, there's day number one at Funnel Hacking Live.

According to the Centers for Disease Control and Prevention, in 2018, the latest year for which incidence data are available, in the United States, more than 1.7 million new cases of cancer were reported, and just under 600 thousand people died of cancer. For every 100,000 people, 436 new cancer cases were reported and 149 people died of cancer. Breast cancer is the second most common cancer in women after skin cancer and cancer is the second leading cause of death in the United States, exceeded only by heart disease. One of every four deaths in the United States is due to cancer.This episode's guest is Dr. Catherine Jones, an oncologist for Texas Tech Physicians, associate professor at the Texas Tech University Health Sciences Center Department of Internal Medicine and medical director of the UMC Cancer Center.

Bob Bell sits down with Principal Dr. Catherine Jones, and STEM teacher Kattie Stevens with Prescott South Elementary School in Cookeville. They discuss the background and history of Prescott South, how the COVID-19 pandemic impacted the school, and what students were able to learn and take away from the experience, as well as what STEM education is, and how the program has evolved over the years at Prescott South. Listen to the latest Local Matters Podcast… Presented by Office Mart.

Angie Gossage of Ashland, VA and Catherine Jones of Fayetteville, GA reveal how they learned God’s secret to handing money and how to survive the economic downturn our country faces.Both say He “miraculously” taught them a critical “money management” lesson which has proven to them that God is faithful in fulfilling His promises! Incredible stories of how God takes care of our finances, too!

Composers Errollyn Wallen, Richard Ayres and Hannah Catherine Jones join Susanna Eastburn MBE and Des Oliver to share their music and thoughts exploring the gift of making music with and for other people.   We listen to music written for billions of listeners and music written for a community orchestra, the gift it is to write music and the gift it is to rehearse it. Join our CEO Susanna Eastburn MBE and composer Des Oliver for a unique insight into composing.  This podcast was produced by Michael Umney (Resonance FM) and mixed by Chris Bartholomew, with our theme tune composed by Rob Bentall. Our recommendation at the end is for Hannah Catherine Jones' PhD research which is published by NTS Radio - tune in to Part 1 and Part 2 for an exploration of decolonisation through sound.  In this episode, you listen to the following music and sounds:  Richard Ayres  - No.42 (In The Alps), performed and released Nederlands Blazers Ensemble in 2010 and released on their own label - No. 50 (The Garden), performed by ASKO | Schönberg with Joshua Bloom (bass) and Martha Colburn (video artist); broadcast on NTR / NPO 4 (2018)  Errollyn Wallen  - Spirit in Motion (2012), commissioned for the opening ceremony of the London 2012 Paralympic Games, performed by Denise Leigh and the LSO  - Cello Concerto (2008), performed by Matthew Sharp and Ensemble X, from the album Photography by NMC records  Rose Dagul - Part 2: The All Around from Ode To The Old Kent Hellraisers (2014), composed by Rose Dagul and performed by Peckham Chamber Orchestra Hannah Catherine Jones  - Owed to Diaspora(s) (2019), displayed as an audio-visual installation at Sydney Biennale 2020 and available on The Wire Our heartfelt thanks to the record labels, performers, composers and organisations who allowed us to include excerpts of these recordings on the podcast. 

Catherine Jones is a specialist chest radiologist and writer, living in Queensland. We talked about the differences between practical and research based help, the place of doctors and the piece she wrote for a recently published anthology.

Today we celebrate one of Alabama's first botanists and the poet who went by the pseudonym AE. We'll also learn about Wood Expert and xylotomist ("xy·lot·o·mist") who solved the crime of the century. We celebrate one of the 20th century's leading landscape architects. We also celebrate the Dog Days of summer through poetry. We Grow That Garden Library™ with a book about plant passion and inspiration in order to "Cultivate Green Space in Your Home and Heart." And then we'll wrap things up with the story of a touching 2014 botanical art installation around the Tower of London. But first, let's catch up on some Greetings from Gardeners around the world and today's curated news.   Subscribe Apple|Google|Spotify|Stitcher|iHeart   Gardener Greetings To participate in the Gardener Greetings segment, send your garden pics, stories, birthday wishes and so forth to Jennifer@theDailyGardener.org And, to listen to the show while you're at home, just ask Alexa or Google to play The Daily Gardener Podcast. It's that easy.   Curated News New National Wildflower Network Opens Major Routes Across UK for Pollinating Insects | The Independent "A national network of linked wildflower highways has been launched this week to provide more habitat for the UK's vital pollinating insects, including bees, butterflies, hoverflies, and moths. The newly completed B-Lines network for England has been launched by conservation charity Buglife with support from Defra. The scheme will create a vast interconnected web of potential and existing wildflower habitats across the whole country. Catherine Jones, pollinator officer at Buglife, said: "A complete England B-Lines network is a real landmark step in our mission to reverse insect declines and lend a helping hand to our struggling pollinators. We hope that organizations and people across England will help with our shared endeavor to create thousands of hectares of new pollinator-friendly wildflower habitats along the B-Lines." Buglife is asking people to grow more flowers, shrubs, and trees, let gardens grow wild and to mow grass less frequently, not to disturb insects, and to try not to use pesticides. Almost 17,000 tonnes of pesticides are sprayed across the British countryside each year. The country has lost 97 percent of its wildflower meadows since the 1930s and 87 percent of its wetlands. Both of these habitats support a huge array of wildlife."   Alright, that's it for today's gardening news. Now, if you'd like to check out my curated news articles and blog posts for yourself, you're in luck, because I share all of it with the Listener Community in the Free Facebook Group - The Daily Gardener Community. There's no need to take notes or search for links - the next time you're on Facebook, search for Daily Gardener Community and request to join. I'd love to meet you in the group.   Important Events   1901   Today is the anniversary of the death of botanist Charles Theodore Mohr. Although he was born in Germany and educated in Stuttgart, Charles became one of Alabama's first botanists. He emigrated to the United States in 1848. A trained pharmacist, Charles traveled the world before settling in Alabama, and he especially enjoyed collecting plant specimens in Surinam. Charles's travel log shows that he even participated in the California gold rush and lived Mexico, Indiana, and Kentucky before settling in Alabama. In 1857, Charles started Chas. Mohr & Son Pharmacists and Chemists in Mobile, Alabama. Charles spent his entire life collecting and organizing his specimens. In fact, by the time his book on the plants of Alabama was published, Charles was seventy-seven years old. After Charles died, his herbarium specimens were donated to the University of Alabama Herbarium (15,000 specimens) and the United States National Herbarium (18,000 specimens).   1935   Today is the anniversary of the death of the poet George William Russell, who went by the pseudonym AE. Russell attended the Metropolitan School of Art in Dublin. There he met a lifelong friend - the poet William Butler Yeats. Russell became the editor of The Irish Homestead. His famous quotes include the following: "Our hearts were drunk with a beauty our eyes could never see." "You cannot evoke great spirits and eat plums at the same time."   1967   Today is the anniversary of the death of Wood Expert and xylotomist Arthur Koehler. Xylotomy is preparing little pieces of wood and then examining them under a microscope or microtome. Koehler worked as a chief wood technologist at the Forest Products Laboratory in Madison, Wisconsin. Koehler's expertise led him to become one of the very first forensic botanists. When the Lindbergh baby was kidnapped in 1932, a homemade ladder was used to access the nursery. Koehler, along with 38,000 others, sent letters to the Lindbergh's offering prayers and assistance. Yet Koehler's expertise would become the linchpin to convicting the man accused of the crime, making Koehler one of the world's first official forensic botanists. Forensic botany is simply using plants to help solve crimes. Three months after the crime was committed, samples of the ladder were sent to Koehler. Koehler studied the pieces through his microscope discovered that four different kinds of wood were used to make the ladder—Douglas Fir, Ponderosa Pine, Birch, and North Carolina pine. In an interview with the Saturday Evening Post, Koehler was quoted saying, "I'm no Sherlock Holmes, but I have specialized in the study of wood. Just as a doctor who devotes himself to stomachs or tonsils … so I, a forester, have done with wood." A year later, Koehler was invited to see the ladder in person, and that in-person visit was revealing. Koehler discovered the ladder was handmade. He measured each piece to the nose, getting exact measurements. He understood how each piece was cut, how the pieces would have fit into a car, and then assembled at the Lindbergh home. Incredibly, Koehler was able to determine the origin of the piece of North Carolina pine used to build the ladder - it was sold in the Bronx. Ransom notes from the case lead police to hone in on the same area. Koehler was convinced the suspect would have the woodworking tools required to build the ladder. In the Lindbergh case, the wood from the ladder helped identify a carpenter named Bruno Richard Hauptmann. When the police arrested Hauptmann, they not only found $14,000 of ransom money but the evidence Koehler could link to the ladder: the saws used to make the cuts, the particular nails used to build the ladder and a missing floorboard from Hauptmann's attic that was clearly used in the construction of the 16th rail of the ladder. In fact, when the rail was removed, it slipped perfectly back into place in Hauptmann's attic - right down to the nail holes and nails on the board. Koehler estimated the chances of someone else supplying the lumber for the ladder to be one in ten quadrillions. Koehler's knowledge and testimony during the trial were vital to Hauptmann's capture and conviction. The "Crime of the Century" solved by carefully studying the only witness - a "wooden witness." It was Arthur Koehler who said, "In all of the years of my work, I have been consumed with the absolute reliability of the testimony of trees. They carry in themselves the record of their history. They show with absolute fidelity the progress of the years, storms, drought, floods, injuries, and any human touch. A tree never lies."     1996   Today is the anniversary of the death of one of the 20th century's leading landscape architects, Sir Geoffrey Jellicoe. Jellicoe was multi-talented, but his true passion was landscape and garden design, which he described as "the mother of all arts." He was a founder member of the Landscape Institute. Over his 70-year career, Jellicoe designed more than 100 landscapes around the world. Jellicoe designed the John F Kennedy memorial site by the River Thames in Berkshire. Jellicoe's final and most ambitious project was the Moody Gardens in Galveston, Texas. Jellicoe imagined a design where visitors could walk through the history of the landscape, from the Garden of Eden and the gardens of ancient Egypt to a design inspired by Thomas Mann's novel The Magic Mountain (1924). As the Moody Garden website acknowledges, "It was the culminating work of his design career but has not, as yet, been implemented. We live in hope." Jellicoe's favorite garden was the gardens he designed in Hemel Hempstead. Jellicoe designed the Hemel Hempstead Water Gardens to improve the quality of life for the townspeople. Jellicoe designed a canal with dams and little bridges to take visitors from the town parking lot to shopping. Jellicoe designed the canal after seeing one of Paul Klee's paintings of a serpent. Jellicoe said, "The lake is the head, and the canal is the body," wrote Jellicoe in his book Studies in Landscape Design. "The eye is the fountain; the mouth is where the water passes over the weir. The formal and partly classical flower gardens are like a howdah strapped to its back. In short, the beast is harnessed, docile, and in the service of man."   Unearthed Words Here are some words about the Dog Days of summer - which officially started on July 3 and runs through August 11.   How hushed and still are earth and air, How languid 'neath the sun's fierce ray - Drooping and faint - the flowerets fair, On this hot, sultry, summer day. — Rosanna Eleanor Leprohon ("Lew-Pro-awn", Canadian writer and poet, An Afternoon in July   Cool in the very furnace of July The water-meadows lie; The green stalks of their grasses and their flowers They still refresh at fountains, never dry. — John Drinkwater, British poet and dramatist   Summer is the time when one sheds one's tensions with one's clothes, and the right kind of day is jeweled balm for the battered spirit. A few of those days and you can become drunk with the belief that all's right with the world. — Ada Louise Huxtable, architecture critic, and writer   A ladder sticking up at the open window, The top of an old ladder; And all of Summer is there. Great waves and tufts of wistaria surge across the window, And a thin, belated blossom. Jerks up and down in the sunlight; Purple translucence against the blue sky. "Tie back this branch," I say, But my hands are sticky with leaves, And my nostrils widen to the smell of crushed green. The ladder moves uneasily at the open window, And I call to the man beneath, "Tie back that branch." There is a ladder leaning against the window-sill, And a mutter of thunder in the air. — Amy Lowell, American poet, Dog Days   "Ah, summer, what power you have to make us suffer and like it." — Russel Baker, American journalist and satirist     Grow That Garden Library How to Make a Plant Love You by Summer Rayne Oakes This book came out in July of 2019, and the subtitle is Cultivate Green Space in Your Home and Heart. Michael Brune, the Executive Director of the Sierra Club, said, "I don't care what color your thumbs are —Summer Rayne Oakes will not only inspire you to connect with nature by taking care of plants but open your eyes to how even the humblest of them take care of us." Summer keeps over 500 species of live houseplants in her Brooklyn apartment. She's an environmental scientist, an entrepreneur, and (according to a New York Times profile) the icon of wellness-minded millennials who want to bring nature indoors. The book is 208 pages of plant passion and inspiration. It covers both plant styling and care. You can get a copy of How to Make a Plant Love You by Summer Rayne Oakes and support the show, using the Amazon Link in today's Show Notes for around $15.   Today's Botanic Spark 2014   The outdoor public art piece called Blood Swept Lands and Seas of Red was installed in the moat around the Tower of London. The work commemorated the centenary of the outbreak of World War I and was made up of 888,246 ceramic red poppies, one for each British or Colonial serviceman killed in the War. The title, Blood Swept Lands and Seas of Red, refers to the first line of a poem by an unknown soldier in World War I. For this magnificent piece fo public art, Paul Cummins designed the ceramic poppies, and Tom Piper handled the conceptual design. Almost one million of Paul's ceramic red poppies appeared to burst forth from the Tower and then flow across the moat. Poppies seeped out of the Weeping Window and cascaded down a wall. Almost 20,000 volunteers helped with the installation. And, although it was started on this day in 2014, it was not completed until November 11 of that same year.

We chat with seasoned mama, author, and expert Catherine Jones about pregnancy and postpartum health! --- Support this podcast: https://anchor.fm/latoya-granados/support

This week Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Catherine Jones. She says:"Let's talk social media.Do you use every platform or focus on one? Do you schedule? How do you allocate time for answering comments and interacting with other people? How do you ensure you don't get sucked down the rabbit hole and lose hours to it? Is it worth outsourcing? If so, how do you know you're ready / can afford to?Sorry, I know it's only supposed to be one question!"What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community on Facebook.***Vote for us in the Listener's Choice Award at the British Podcast Awards!***•••This episode is supported by Nutmeg.Nutmeg launched in September 2012 as the first online wealth manager in the UK with a promise to open up the previously exclusive world of wealth management. Nutmeg offers customers a high-quality investment service at a reduced cost, whether they have £500 or £5 million to invest. Nutmeg now manages over £2bn on behalf of over 80,000 customers, making Nutmeg one of the UK’s fastest growing wealth managers and the fifth largest wealth manager in the UK by customer numbers (Source: PAM Asset Management, January 2019). www.nutmeg.com[Risk warning: Capital at risk. JISA rules apply]•••Catherine Jones' websiteCatherine Jones' blog Lazy MumFrankie Tortora's websiteSteve Folland's websiteSteve's podcast - Being FreelanceDoing It For The Kids websiteDIFTK Facebook CommunityDIFTK InstagramDIFTK TwitterSupport DIFTK on Ko-Fi

This talk examines the links between Benjamin Rush’s autobiography ‘Travels through Life’ and his protracted feud with the English journalist, politician and agriculturalist William Cobbett. The rhetorical strategies used by Rush to defend his character and medical practice, and the influence of his autobiography on later physician-writers are also explored. Speaker: Dr Catherine Jones (University of Aberdeen)

This talk examines the links between Benjamin Rush's autobiography ‘Travels through Life' and his protracted feud with the English journalist, politician and agriculturalist William Cobbett. The rhetorical strategies used by Rush to defend his character and medical practice, and the influence of his autobiography on later physician-writers are also explored. Speaker: Dr Catherine Jones (University of Aberdeen)

RHONY Rundown Season 12 Episode 10 Something's BrewingCatherine Jones@catherineedna

RHONY Rundown Season 12 Episode 9 Hurricane LeahCatherine Jones@catherineedna

Grants Rants #146: Catherine Jones, Advertising & Media ProfessionalReal Housewives of New York City's Dorinda Medley becomes an Instagram influencer, Is Lori Harvey Hollywood’s newest mess? Dina Lohan faces a DWI while falling on her face, Lindsay Lohan teases a new album, Abby Quits ABC’s The View I get real about my time with Dallas Housewives LeeAnne Locken.Support the podcast: www. patreon.com/grantsrants

Speaker: Dr Catherine Jones (University of Aberdeen) This talk examines the links between Benjamin Rush’s autobiography ‘Travels through Life’ and his protracted feud with the English journalist, politician and agriculturalist William Cobbett. The rhetorical strategies used by Rush to defend his character and medical practice, and the influence of his autobiography on later physician-writers are also explored.

| Koniec bajdurzenia: 00:20:26 | W tym odcinku najpierw opowiadamy o niesamowitej historii D.B. Coopera - człowieka, który dosłownie rozpłynął się w powietrzu. W drugiej części odcinka poznacie mało znaną, ale totalnie koszmarną opowieść o chińskich braciach mordercach i kanibalach. Kamil też po krótce opowiedział historię najmłodszych skazanych morderców w Stanach Zjednoczonych - Curtisa i Catherine Jones. // Zachęcamy do dyskusji oraz sprawdzenia dodatkowych materiałów i źródeł do każdego odcinka na naszym Facebooku i Instagramie - szukajcie "No Nie Gadaj". //

GSTQ Fashions is a company run by seamstress Catherine Jones. They make high quality costume replicas costumes for movies, TV shows, and private commissions. Recently, they even made Dave Bautista's outfit for Wrestlemania. In this episode, she explains how and why.Check out GSTQ Fashions on Instagram, Twitter, and Facebook.

Reporters Casey Needham, Elisha Sergeant, and Ezra Stanley interview Emma Storkson, Anthony Scherrer, Catherine Jones, Ian Richards, and Ramiro Deo-Campo Vuong to get their take on a new season, attendance, and what they love about King's sports.

Writers might dread the process, but editing is a necessary part of producing a great book. Listen to the interview with Catherine Jones Payne - author and expert editor - as we explore the need for editing and the importance of the professional extra set of eyes. 

Our 5th Annual Thanksgiving Show with 3 Rose Bowl Participant Louis Jones - FIT LOU! We talk turkey, we talk wine for your table with Michael Butler, we give you Rotten Tomatoes Top % Thanksgiving Movie List, we blindfold Richard "Dr. D" Dugan and we taste test him with the original Thanksgiving meal ingredients...Hope the shellfish isn't too warm, there wasn't any refrigeration way back then! Fit Lou gives us the Thanksgiving Game schedule and his picks on who will come out on top! Last we give thanks to our listeners, friends and family: THANK YOU'S I want to thank old friends and new friends...All of our TJS guest in 2018...Maz Jobrani, Brooke Williamson, FoFS Executive Chef Eric Morrissette, David LaBrava, Bo Mac, Kevin Hartman, Mick Fleetwood, Carl Stubner, Carlos at Suretone, Mike Gormley, Kristian Dunn, Nate Najar, Dave from Dave's Dogs, TJ Doyle, Mitchell Fox of Birdland, Will Knox, Franny, Jennifer & Jamie, people we lost, Dad, Grandma Ida Mae Perrault, Richard Gibbs, Logan Guleff, Michael McDonald, Jen Michele Cousteau, Flavia, Steve & Catherine Jones, Pat Harris, Jackio, Jenna Nation, Francis Ford Coppola, Brenda Hopkins Miranda, Carmen & Dominic of The Daisy, Gillian, Alam, Jennifer and Racheal and staff of Lilac Patisserie, Brandyn & Danielle of Oh My Burger, Frank Ko, The Bakers & the Reeders, Cacy, Kass, Nicole, Margie & Don! - TJS

Weather in the Horn of Africa is becoming more and more unpredictable. One drought follows another, leaving communities increasingly vulnerable to hunger and food insecurity. A recent report released by the UN’s Food and Agriculture Organization (FAO) shows that early interventions can help avert the worst effects of drought. Dunja Dujanovic and Catherine Jones from the Early Warning Early Action Team at FAO discuss how early interventions effectively reduced the impacts of the 2017 drought in Kenya, Somalia and Ethiopia.

RADIO VERSION Steve Jones is aka John Henry Jones. You know Steve Jones from The Unforgiven. Steve has played with nearly every one of the rock and roll greats, from Neil Young to Bon Jovi and The Sex Pistols! Before The Unforgiven, Steve Jones previously sang with and led the group The Stepmothers Steve's new song is Country Rock & Roll with lead singer Dennis Hill... On December 25, 2017, Steve and his family lost their home in the Shadow Hill fires. Steve was emotionally drained, and in his words, he was "beat up" after the loss. Enter his 17-year-old Daughter Catherine...She contacted her father's old bandmate Dennis Hill and began a secretive collaboration with him to reimagine her father's hit song "Day's Like These." You can find The Unforgiven on Spotify Check out Steve Jone's new album: Country Rock & Roll with Dennis Hill unforgivenradio on Facebook Fansoftheunforgiven on Facebook Check out Steve's PBS Landmarks Live in Concert Event with Grammy Award-Winning Singer Alicia Keys Friday, January 20 at 9 p.m. on PBS; hosted By Chad Smith from The Red Hot Chili Peppers. Go to PBS.org Find Mike Gormley at LAPERDEV.com (LA Personal Development)

OVER TIME EPISODE Steve Jones is aka John Henry Jones. You know Steve Jones from The Unforgiven. Steve has played with nearly every one of the rock and roll greats, from Neil Young to Jon Bon Jovi and The Sex Pistols! Before The Unforgiven, Steve Jones previously sang with and led the group The Stepmothers Steve's new song is Country Rock & Roll with lead singer Dennis Hill... On December 25, 2017 Steve and his family lost their home in the Shadow Hill fires. Steve was emotionally drained, and in his words, he was "beat up" after the loss. Enter his 17-year-old Daughter Catherine...She contacted her father's old bandmate Dennis Hill and began a secretive collaboration with him to reimagine her father's hit song "Day's Like These." Listen to their amazing father & daughter story... You can find The Unforgiven on Spotify Check out Steve Jone's new album: Country Rock & Roll with Dennis Hill unforgivenradio on Facebook Fansoftheunforgiven on Facebook Check out Steve's PBS Landmarks Live in Concert Event with Grammy Award-Winning Singer Alicia Keys Friday, January 20 at 9 p.m. on PBS; hosted By Chad Smith from The Red Hot Chili Peppers. Go to PBS.org Find Mike Gormley at LAPERDEV.com (LA Personal Development)

Agricultural and Environmental Sciences Communication student, Catherine Jones met with Matthew Jockers, an associate professor in the College of Arts and Sciences at the University of Nebraska- Lincoln. For this Streaming Science podcast episode, the two discussed the Digital Research in the Humanities Matthew completed and how using big data led to him discover what it takes to write a New York Times Best Seller.

In this episode of Streaming Science, AESC student Catherine Jones visits with Carrie Brown, an Outreach and Training Specialist with the Holland Computing Center at the University of Nebraska-Lincoln. Tune into the podcast to hear an explanation of what “big data” is, how Carrie sees it impacting us all in the future and how she is helping researchers make big discoveries every day.

In this episode, Cathy + e look at the history of queer comics in the American underground and build a biography for the cartoonist + illustrator Jeffrey Catherine Jones. Queer erasure is examined while a history is looked at, researched, and built.For episode citation: https://comicarted.com/blog/2018/4/6/drawing-a-dialogue-episode-11

This week the crew talk best financial advise and dating someone with piss poor money habits, when to buy gifts in a fresh relationship, and personal goals outside of dating and career that our hunger for success has derailed. Tune is weekly on REVRY, iTunes, SoundCloud, Google Play, and Stitcher. Weigh in on the convo online with the hashtag #KATradio! --- Support this podcast: https://anchor.fm/katradio/support

Interview with author of Breakwater, Catherine Jones Payne.

Big thanks to the following listeners for their finanical support this week. Sarah Holland, Natalia Löffler, Amy Louise Gilbert, Paul Roome, Glyn Fullelove, Tracy Chevin, Douglas Faunt, Rachael Kennedy, Ruth Frost, Nigel Massey, Shelley Shocolinsky-Dwyer, Patricia Dube, Sarah Woods, Joann Smith, Catherine Jones, Diane Stokes, Andrew White, R J Taylor, Victoria Cole, Mhairi Gillespie, Susan Greblo, Barbara Wiseman, Lonny J Behar, Alison Johnson, Sarah Gleason Stephen Fahey Jessica Dyszel Angela Barnes Jehane Dewar, Maggie Wood, Sarah Passingham, Claire Astbury, Helen Palmer, Valerie Bayliss, Scotch Tweed Ltd, Pam Cruickshank, Leonie Beavers, Claire Howard, Lesley Greaves, Jennifer Reber, Jean Rose, Amanda Hart, Felicity Anne Hope, Claire Wainman, Julia Hamilton, Sara Evans, Janis Pope, Gita Beecroft, Nancy Dickie. On this week’s episode we have calls from: Yokelbear who’s feeling positive Witherspoon who’s cross with the wimpy trio and Genevieve who thinks the answer is Rex See acast.com/privacy for privacy and opt-out information.

First up Documentarian Maria Paz Cabardo talks about her seminal documentary BETTER THINGS THE LIFE AND CHOICES OF JEFFERY CATHERINE JONES.  The film is available on DVD and streaming Jeff Jones was one of the founding members of THE STUDIO, an influential 1970's art studio collective featuring Jones, Michael Kaluta Bernie Wrightson and Barry Windsor Smith. Jones's fantasy art was featured in DC Warren National Lampoon and countless fantasy publishers. Late in life Jones decided to transgender and became Jeffery Catherine and candidly spoke about this life change , and the decades of dealing with this difficult personal journey while creating groundbreaking art. We talk about Jones personal relationships from his marriage to Louise Simonson, his relationship with Vaughn Bode, friendships with his studio mates, and influences on artists like Bill Sienkiewicz, Jean (Moebius) Giraud, Jon Muth, Kent Williams, Paul Pope and others.Then Greg Pak is back with an audio excerpt of his new e-book Kickstarter Secrets . These are useful hacks on what you need to know if you're thinking about doing a kickstarter campaign. This audio itself gives great tips, and gives you an idea of the additional useful information that will be in the e-book. 

First up Documentarian Maria Paz Cabardo talks about her seminal documentary BETTER THINGS THE LIFE AND CHOICES OF JEFFERY CATHERINE JONES.  The film is available on DVD and streaming Jeff Jones was one of the founding members of THE STUDIO, an influential 1970's art studio collective featuring Jones, Michael Kaluta Bernie Wrightson and Barry Windsor Smith. Jones's fantasy art was featured in DC Warren National Lampoon and countless fantasy publishers. Late in life Jones decided to transgender and became Jeffery Catherine and candidly spoke about this life change , and the decades of dealing with this difficult personal journey while creating groundbreaking art. We talk about Jones personal relationships from his marriage to Louise Simonson, his relationship with Vaughn Bode, friendships with his studio mates, and influences on artists like Bill Sienkiewicz, Jean (Moebius) Giraud, Jon Muth, Kent Williams, Paul Pope and others.Then Greg Pak is back with an audio excerpt of his new e-book Kickstarter Secrets . These are useful hacks on what you need to know if you're thinking about doing a kickstarter campaign. This audio itself gives great tips, and gives you an idea of the additional useful information that will be in the e-book. 

Video – 2016 CHDS Thesis Series. Catherine Jones. Although the idea of a school shooting strikes fear in the hearts of school administrators, school employees, and parents, there is no agreement on whether arming... The post Armed to Learn: Aiming at California K-12 School Gun Policy appeared first on CHDS/Ed.

Fanboys Radio opens up on the latest additions to the Netfilx animated line-ups, discussion on Captain America: Winter Solider opening tomorrow, and Cos-play model, designer and business owner, Catherine Jones joins us on the line. PLUS... Kitti Ninja's report on the most recent trip to a nerd convention!And as always we'll have a random slew of nerdy discussions on your favorite comic books, cartoons, movies, video games and more. I'll even toss in some Nerd Music on the side! Enjoy!!!

Fanboys Radio opens up on the latest additions to the Netfilx animated line-ups, discussion on Captain America: Winter Solider opening tomorrow, and Cos-play model, designer and business owner, Catherine Jones joins us on the line. PLUS... Kitti Ninja's report on the most recent trip to a nerd convention!And as always we'll have a random slew of nerdy discussions on your favorite comic books, cartoons, movies, video games and more. I'll even toss in some Nerd Music on the side! Enjoy!!!

This month's AVSocial features hosts Scott Moody and George Tucker along with NC Nwoko, Dawn Meade and Catherine Jones welcome our special guest author and speaker Chris Brogan. We discuss how manufacturers get support wrong and why the squeaky voiced teen gets it right, why bad is good and why too many companies' social outreach accounts appear 'tight around the axles.'