Podcasts about sitelinks

Greg Finn jumps into the Paid Ad news focus this week. Friend of the show; it's always a good time when he is around! What do you think about Google's ambitious prediction that AI will craft mesmerizing customer journeys while the search giant navigates through over 5 trillion searches a year? And what is going on with Google Ads and their announcement that they will use well-performing Headlines in Sitelinks? That's confusing for us, but it will also be confusing for consumers. What gives, Google? Greg, Erin, and Jacob dive deep into the world of paid ads, dissecting Google's latest move to serve triple ads on a single SERP and introducing the bewildering Mystery Shopping Rating. As Greg unleashes his fiery insights, they tackle the challenges of Google's evolving auction dynamics and the perplexities of manipulating ad placements and bids for high-value prospects. Not to mention our newest discovery, the Grinning Indomitable Greg Finn Yeti! We've seen it in the wild, and he's pissed! A must-listen-to podcast for the avid Paid Ad advertiser - today on the EDGE! Key Segments: [00:01:51]    The Grinning Indomitable Greg Finn Yeti! News from the EDGE: [00:03:37]  Reddit for SMBs [00:08:28] Google now sees more than 5 trillion searches per year [00:11:06]  EDGE of the Web Sponsor: Site Strategics [00:12:06] Google VP of Ads bets on AI to transform ads into tailored consumer journeys Paid Ad News: [00:15:35]  Google is Making Headlines (AKA sitelinks) once Again with Some New Developments. [00:22:07] Google Ads run different auctions for each ad location [00:26:46] EDGE of the Web Sponsor: InLinks [00:27:43] Google Ads Triple Serving Ads On Same Search Results Page [00:33:59] Google Ads Mystery Shopping Rating - What? [00:41:22] Google Ads High Value New Customer Mode Live For Some Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Thanks to our Social News Expert: Greg Finn X: @gregfinn LinkedIn: Greg Finn Marketing O'Clock X: @MarketingOClock Follow Us: X: @ErinSparks X: @TheMann00 X: @EDGEWebRadio

Send us a text! (Your number stays private)Is your website as secure as your bank account? If not, you could be leaving your business vulnerable to hackers—who don't just target big sites but any easy opportunity they can find. In this episode, I break down three simple yet crucial steps to protect your site, no tech expertise required. From strengthening your login credentials to managing plugins and keeping everything updated, these small changes can make a huge difference in keeping your site secure. Plus, I'll share my top recommendations for password managers, security plugins, and backup strategies so you can safeguard your business without the stress. Don't wait until it's too late—take action today to lock your website's front door!02:54 - The most common security vulnerabilities that I see and how to avoid them07:37 - How to protect your site by staying on top of plugin updates and vetting plugins before installing them12:00 -  A plugin management strategy for you13:31 - Proactive steps you can take to protect your siteLinks & Resources:WPCare PlanSolid SecurityUpdraft Plus1PasswordBitwardenFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode134Tired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.Learn more and get started at kristendoyle.co/care. Check out my Everything Page at https://kristendoyle.co/everything

This week on Marketing O'Clock, Sitelinks as usual? Google Ads quietly launched a confusing new asset type. Plus, Google ADded lots of revenue in Q3 and Google called off Call Ads. Thank you Wix for sponsoring this week's show! Wix Studio is the intuitive way for agencies and enterprises to design exceptional sites, with full-stack business solutions, multi-site management and built-in AI. WIX - https://www.wix.com/studio/design?utm_source=Marketing-O Visit us at - https://marketingoclock.com/

This week, we had more Google search ranking volatility to report on - surprise...

Sun, 28 Apr 2024 22:10:00 +0000 https://master-of-search.podigee.io/218-welche-anzeigenerweiterungen-assets-und-was-bringen-die f4b941cd1159d85a8c0300ebe5d67fc9 Anzeigenerweiterungen und was sie dir bringen In dieser Podcastfolge entführt dich Christoph tief in die Welt der Google Ads und erklärt, wie du mit gezielten Assets deine Kampagnen auf das nächste Level heben kannst. Was früher als Anzeigenerweiterungen bekannt war, ist heute ein unverzichtbares Tool, um die Sichtbarkeit und Wirksamkeit deiner Anzeigen zu maximieren. Erfahre, welche Assets du wirklich brauchst, wie du sie effektiv einsetzt und welche Fehler du vermeiden solltest. Christoph nimmt dich mit auf eine visuelle Reise durch ein reales Google Ads-Konto und zeigt dir, wie unterschiedliche Assets wie Bild- und Sitelinks, Anruferweiterungen und Standortinformationen deine Anzeige nicht nur größer, sondern auch aufmerksamkeitsstärker machen können. Er gibt praktische Tipps, wie du diese Tools anwendest, um die Klickrate zu steigern und den Qualitätsfaktor deiner Kampagne zu verbessern. Ob du neu bei Google Ads bist oder deine vorhandenen Kampagnen optimieren möchtest, diese Folge bietet wertvolle Insights und Anleitungen direkt aus der Praxis. Lass dir diese Gelegenheit nicht entgehen, direkt von einem Experten zu lernen, wie du deine Google Ads effizient gestalten und deine Werbeziele erreichen kannst. Du brauchst mal einen Blick auf deine Google Ads Kamapgnen? Du möchtest dein Werbebudget in Google Ads sinnvoll und zielführend einsetzen? Möchtest du selbst verstehen und steuern können, was im Suchmaschinenmarketing wichtig ist? Vereinbare jetzt dein gratis Strategiegespräch: https://Master-of-Search.de Webinar-Anmeldung: https://master-of-search.de/webinar-anmeldung Mail: podcast@master-of-search.de Abonniere unseren YouTube-Kanal: https://www.youtube.com/@MasterofSearch Linkedin: https://www.linkedin.com/in/christophmohr/ Impressum: Master of Search GmbH Eiswerderstr. 20 13585 Berlin Tel: 030 - 956 23 510 Handelsregister: HRB 237495 B, Amtsgericht Charlottenburg (Berlin) Geschäftsführer: Christoph Mohr, Jörg Ullmann 218 full Anzeigenerweiterungen und was sie dir bringen no assets,erweiterungen,anzeigenerweiterung,sitelink Christoph Mohr, Jörg Ullmann, Master of Search GmbH 721 218

Mon, 08 Jan 2024 08:32:54 +0000 https://omt-magazin.podigee.io/9488-new-episode dbc805f9b34cf37ac955179833303b90 ℹ️ Simon Griesser beim OMT ℹ️ OMT-Webinare ℹ️ OMT Konferenz ℹ️ Agency Day 2023 9488 full no

Wed, 15 Nov 2023 09:07:19 +0000 https://omt-magazin.podigee.io/9455-neue-episode e6534a0a660bd0c3c2b7daea6248f071 ℹ️ Simon Griesser ℹ️ OMT-Webinare ℹ️ OMT Konferenz ℹ️ Agency Day 2023 9455 full no

In den Google-Ergebnissen findet man relativ oft Sitelinks – und genau darum geht es in dieser Einsteiger-Episode. Was genau sind denn diese Sitelinks? Wie kannst Du davon profitieren? Hast Du  darauf Einfluss? Was genau solltest Du unbedingt prüfen? Episode/Transcript/Shownotes: https://bloo.link/aas92 Unsere Webinare, Streams, Konferenzen + mehr: https://www.bloofusion.de/veranstaltungen Noch mehr von Bloofusion für Dich? https://www.bloofusion.de/hallo

- מונחים הקשורים לקידום אתרים אורגני בגוגל SEO - מה זה אנקור SiteLinks בהקשר של קידום אתרים אורגני בגוגל SEO? https://itayverchik.co.il/tutorial-videos/ --- Send in a voice message: https://anchor.fm/itay-verchik/message

Google rollt derzeit verschiedene neue Suche-Features aus und testet eine neue Variante der Suchergebnisseiten. Bereits live verfügbar sind zwei neue Arten von Featured Snippets und Sitelinks, welche direkt auf bestimmte Textstellen verlinken. Außerdem: praktischer Tipp, wie sich RSS- und Atom-Feeds einfach per Google Search Console einreichen lassen, und: Was man unternehmen kann, wenn Google neue Beiträge nicht indexieren möchte.

1. Instagram Enables Likes On Stories - Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like' any Story in your feed, and let the creator know, without having to start up a DM conversation.Stories likes are not public, and only the creator will be able to see them. Creators will be able to view their Story likes in their Story insights, with a small heart icon added next to the viewers' name in the view listing.Stories likes will not come through as a DM, so you're not suddenly going to get an influx of DMs as people use the function to react to your Stories. To be clear, Instagram hasn't indicated that this is or will be a ranking factor at this stage. But you would assume that with another means of direct insight, Instagram will look at how it could utilize such to improve each users' experience, by showing them more of what they literally like.2. Snapchat Will Enable Top Creators to Insert Mid-Roll Ads into Their Stories - Snapchat's adding another new monetization opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app's biggest stars. As explained by Snap, soon, Snap creators will be able to switch on ads within their Stories, with a cut of any revenue generated by those ads then allocated back to the creator. Though the specific revenue cut here is not entirely transparent – according to Snap, the revenue share from these ads will be based on its proprietary payment formula, “which may include a number of factors such as posting frequency and audience engagement”.3. Microsoft Advertising Expands to 29 New Countries - Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with a reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 400 million searches each month on Microsoft and partner sites.The following markets are live and ready for you to upload your Microsoft Advertising ads: Albania, Andorra, Bosnia, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Lichtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, North Macedonia, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, South Africa, Turkey, and the Vatican City.You can learn more about the expansion on the Microsoft blog.4. Smart Pages, Microsoft's Free Site Builder, is Now Available to US-based SMBs - Microsoft first launched Smart Pages,  Microsoft's free website building service, in February 2021. Until now, businesses that were interested in the service had to sign up for the closed beta. In October 2021, Microsoft announced the website builder's first round of feature updates, which included an analytics dashboard and the ability to create a Smart Page from directly within a Bing Places account.  Starting Feb 16, 22, Smart Pages, is available to all US-based small and medium-sized businesses. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps, and an updated Social Posts section.Far too many SMBs operate with just a social media profile or a local listing as their only online presence. Having your own website opens up more opportunities to connect with potential customers and drive both online and in-store traffic. Now that this service is more widely available, more business owners can use it to establish a basic website for free. And, the new features, particularly the video embeds and Bing Maps integration, can be used to improve the user experience while providing relevant business information.5. Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple's ATT Update - Meta has published some new recommendations to help advertisers maintain their data flows, and improve the performance of their campaigns.First off, Meta says that advertisers should integrate with the Conversions API, which will provide more insight into consumer pathways.Meta also recommends that advertisers verify all of their domains, especially for brands looking to track performance across multiple websites, while it also says that businesses should ensure that their conversion events are aligned with their campaign priorities.Meta also recommends that brands allow some time before analyzing campaign performance, due to delayed data and modeled reporting (Meta recommends giving conversion-optimized campaigns at least 72 hours), while for App Conversion campaigns, it also recommends that brands use a 24-hour conversion window to help its ad systems optimize “for the fastest and most predictable feedback cycles”. Meta also says that its machine learning ad recommendation and audience tools are improving, which can help to limit the impacts.Meta also suggests showing your ads across 6 or more Placements – “like on Facebook Marketplace or in Instagram Stories”, which can give its system more flexibility to control costs and generate better results.6. YouTube Adds New Shorts Shelf in Channel Listings - YouTube continues to make Shorts a bigger focus, with a new addition on the desktop version of YouTube channel pages that will display each channel's Shorts clips (where available) in a separate element.Now, when a channel has uploaded Shorts, they'll be displayed in a separate section, giving Shorts content a more specific focus, and likely driving more viewers, which could also make Shorts a more critical promotional element.This is in line with usage trends, and engagement around short video clips. Indeed, YouTube recently reported that Shorts clips have cumulatively amassed over 5 trillion views thus far, and with Shorts catching on in India in particular, it makes sense for YouTube to lean into the format where it can, and help its creators boost their channel performance via the format.7. YouTube Rolls Out New Metadata For Educational Videos - YouTube is bringing additional metadata to English language videos that are educational in nature. Videos can be marked as educational during the upload flow via a drop-down menu where you can select a category. Selecting Education as a video category will grant access to a new set of metadata you can use to describe the content. The new metadata fields include: Type of video  Academic system  Education level  Exam, course, or standard Each of these fields is optional. You can utilize some, all, or none of them during the upload process. This is an important update for YouTube channels because, in the future, this metadata will be added to YouTube's search results to help viewers decide whether the content meets their needs.8. Google: Good Core Web Vitals Scores Won't Improve Indexing - Having good Core Web Vitals scores won't necessarily lead to improved indexing of your webpages in Google's search results. This is stated by Google's Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout.As per Mueller, “the Core Web Vitals kind of plays into the Page Experience ranking factor — and that's more of a ranking factor. That's not a quality factor. And in particular, it doesn't play in with how much we actually crawl and index from the website. In some cases, there is a little bit of a relationship between how fast the page is and how fast we can crawl it, but it doesn't have to be that way. So that's something where usually these sides are less connected and not completely tied together.”9. Google: More Content Does Not Mean More Traffic - Google's John Mueller said on Twitter "more content definitely does not mean more traffic." Meaning, writing more content does not always translate to more traffic, especially from Google Search.I can relate, creating more content, does not always translate to more traffic. Sometimes sites push out bad or spammy content and that won't always lead to more traffic. But in general, if you write quality and useful content often, it is more likely that you can produce more traffic from more content. Not always but often. John Mueller has said this before, saying Just putting out more content doesn't necessarily make a site better. He also said content frequency is not a ranking factor.10. 15% Of Search Queries On Google Are Still New - Here is a not-new piece of data, 15% of the searches Google sees each day are new. Google shared this stat, again, on Twitter the other day saying "Fun fact: 15% of all Google searches have never been searched before."Just some history on this stat, in 2007, 25% of all queries that searchers entered into the Google search box was never seen by Google before. That figure changed to 15% in 2013 and has remained at that figure according to Google even through today. Last I covered it was about two years ago in 2020, Google reconfirmed the 15% figure in 2017 and 2018 and now again in 2022.11. Google Ads Announces 3 Changes to Automated Extensions - Google Ads rolled out three updates to automated ad extensions. Here's what's new. Automated extensions will be eligible to show alongside your manually added extensions. This change will roll out sometime in mid-March. The ad extensions that will be eligible to show in tandem with manual extensions include Sitelinks, Callouts, and Structured snippets. This change to automated extensions eligibility helps your ad take up more real estate on the SERP. Previously, the automated extensions above weren't eligible to show when manual extensions were created. What were the implications of this? For example, if your ads had two manual site link extensions created, your ad would only be eligible to show those manual extensions. With this update, your ad would now be able to show your two manual extensions, as well as automated extensions, at the same time. Keep in mind, your account has to have opted into automated extensions in order to show. In addition to the automated extensions eligibility, Google is making updates to reporting capabilities. Reporting will now be viewable at an individual level in the Extensions page of Google Ads. At this individual level, you're able to pause or remove any automated extension. This allows for easier management of your campaigns. You'll also be able to easily identify which extensions were created manually, or automatically created by Google. Manual Extension Viewability - Google already allows you to create extensions at a more granular level (account, campaign, or ad group). However, the more granular these extensions were created, these would prevent extensions created at a higher level to be ineligible to serve. Campaign or account-level extensions are eligible to show in your ads if they are predicted to improve performance. Predicted performance improvement comes from Google's machine learning algorithm. If you have created hyper-specific ad extensions at the ad group level, it's a good idea to review any campaign or account-level extensions that may be eligible to show in your ads. If there are any extensions not relevant to those ad groups, you will want to reorganize them in a way that makes sense for your account. 12. New Google Ads Destination Not Accessible Policy - Google Ads announced it is adding a new "destination not accessible" policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google said the changes go into enforcement on March 21, 2022. The new independent destination not accessible policy is part of the overall Destination Requirements category for ads related to a destination's access limitation. Google said that this policy will also "provide self-service appeals management for advertisers." These include pages that lead to error messages such as "This site is not accessible in your location" or "down for maintenance" that were previously enforced under the "Destination not working" policy. The new policy language will say "Not allowed Destinations that are not accessible in the targeted location."13. Like Apple, Google Will Limit Sharing of User Data with Third Parties - Google announced that it will be bringing Privacy Sandbox to Android with the goal of introducing new, more private advertising solutions. Privacy Sandbox is an existing initiative by Google to better protect users' private data. These solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.14. Google Confirms Standard Shopping Campaigns Will Remain Available - Google confirms Standard Shopping campaigns will remain available. This will come as a relief to advertisers that still rely on Standard Shopping's manual controls and capabilities — especially as Google Ads continues to release more automated products. Standard Shopping campaigns offer a set of capabilities, controls, and data that many advertisers rely on, and knowing that they'll continue to be available will come as a relief, especially since Google has been taking away manual controls in so many areas.15. Performance Max Will Absorb Smart Shopping and Local Campaigns -  Performance Max is set to absorb Smart Shopping campaigns this summer. Local campaigns will also be rolled into Performance Max sometime between August and September. Once that occurs, advertisers will no longer be able to create new Smart Shopping or Local campaigns. To facilitate the transition, Google Ads will offer a self-service tool for advertisers that want to move their campaigns over to Performance Max ahead of the transition window, which could give them more time for testing. The tool will be available for Smart Shopping campaigns starting in April, with support for Local campaigns starting in June.16. Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better - Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that you really need 50 to 100 conversions if you want machine learning to outperform manual strategies.17. Google Ads Shares Top 3 Priorities for 2022 - Jerry Dischler Vice President / General Manager, Google Ads shared his top three priorities for 2022: automation, measurement, and privacy.1. New Opportunities With Automation - Under the Automation pillar, Google is emphasizing the use of Performance Max and Discovery campaign types. Both campaign types focus on reaching users at scale from a single campaign. Google touts the benefits of these campaigns to include:  More simplicity in management (fewer campaigns) Multi-channel reach Greater ad inventory Incremental conversions 2. The Future Of Measurement - It's no secret that measurement has been a challenging topic for most advertisers. With the iOS 14 update, the future removal of third-party cookies, and more – new approaches to measurement will be critical for success. Without meaningful results and data to back up your marketing efforts, it's going to be harder to prove the value of marketing. Google is rolling out new solutions to privacy and measurement including: Enhanced conversions Consent mode Conversion modeling Data-driven attribution 3. Delivering Expectations For Digital Privacy - It's difficult these days to go without hearing of some sort of privacy breach. Google understands the increasing need for user privacy and controls. While you need to build and cultivate relationships with your customers, they need to know that their data is safe and maintain some level of anonymity. Google has updated its privacy playbook to capture these needs both from the advertiser and user perspective. The three main highlights of this playbook include: Building direct relationships with customers Ensuring measurement remains accurate and actionable Keep your ads relevant In building direct relationships with customers, you're able to capture first-party data for more 1:1 direct communication, such as email marketing or in-app messaging.What does this mean for advertisers?While we are all used to relying on paid media to drive the final sale and showing direct ROI, the role of paid media may need to change. For example, the goal of some of your non-branded or awareness efforts should shift to capturing first-party data, instead of the final sale.If you're able to capture that first-party data on the first touch, you would be able to attribute a final sale back to that original touchpoint. Just remember to shift your attribution modeling to reflect changes in strategy.

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.(6:59) What is a "leaky" campaign vs. a bad campaign?(9:50) #1. Broad keywords (15:11) #2. Search partners + Google search(22:39) #3. Display network + Google search(26:23) #4. A large number of clicks on sitelinks(33:20) #5. Get directions and get details clicks(38:54) #6. Automated extensions (sitelinks)(40:35) #7. Call extension outside of business hours(43:20) #8. Dynamic search adsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/   First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ8 

Fala gurizadinha, tudo bão com vocês?Eu sou Pedro Beraldo e este é o metalismo podcast.Neste episódio 42 eu converso com o Italo Guardieiro fundador do Device uma banda que faz um Death Metal que virei fã. Conversamos a origem sobre a banda. Falos também sobre as várias formações e a importância de cada músico que passo na banda.E Italo nos conta também o problema que teve e tem com o nome do Device.E sempre lembrando que estamos no @metalismocast nas redes sociais e no site metalismocast.podcloud.siteLinks relacionados:Face: https://www.facebook.com/DeviceOfficialYoutube: https://www.youtube.com/channel/UCet8_vS6V6vxqudpDNK3hAQInstagram: www.instagram.com/devicebehold/Band Camp: https://deviceofficial.bandcamp.com/

SEO_ How To Get Google Sitelinks SEO Training and search engine optimization consulting for all types of websites. Local SEO , GMB , Affiliate. 11 years of passion through digital marketing. Learn more SEO and digital marketing free: Reach out:https://chrispalmermarketing.com/ Learn SEO : https://www.youtube.com/channel/UC8P0dc0Zn2gf8L6tJi_k6xg? Message me: https://facebook.com/chrispalmerseo/ Join the group: https://facebook.com/groups/chrispalmerseo/ Twitter: https://twitter.com/seopalmer/ Chris Palmer Marketing 30 W Broad St fl2 Tamaqua Pa 18252 (570) 810-1080 --- Support this podcast: https://anchor.fm/chrsplmr/support

Today’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting a CRO project. We cover:Steps you need to do before starting any testKPIs to considerTools you can useWhy you should be thinking about CRO even before launching a siteLinks in this episode:https://analytics.google.com/analytics/web/https://www.hotjar.com/https://marketingplatform.google.com/about/optimize/https://www.optimizely.com/If you learned something new today, it’d be great if you left us a review.

In this episode, I talk with Beth Witten of the Auburn City Council and Blue Turtle Creative, a marketing and event management company in Auburn. Here are the topics we discuss:Major Topics:City finances and issues 6 months into the Coronavirus pandemicStatus of (and moratorium on) new student housing developmentsPending regulations and policies related to Short-Term housing like AirbnbAdditional Topics:City's plan for the 2020 election2040 Comprehensive Planning processUpdate on plans for Samford & College, near the old Heart of Auburn hotel siteLinks from this episode:​​Work with MeMarketing & Event Planning: Blue Turtle CreativeReal Estate Brokerage Services: AuburnInvestmentProperties.comReal Estate Investor Coaching: BetterREI.comWebsites & Branding: EasyLandlordWebsites.com

Google zeigt seit kurzer Zeit eine neue Variante von Featured Snippets an, die auch jenseits von Position eins erscheinen können. Zur Optimierung der Ladezeit von JavaScript-Seiten gab es wertvolle Informationen von Google. Außerdem in dieser Ausgabe: URL-Wechsel bringen meist mehr Schaden als Nutzen, Google unterstützt Ankündigungen für Corona in der Suche, Google rollt Third-Party-Cookie-Behandlung in Chrome zurück und: Zu flache Website-Hierarchien können zu irrelevanten Sitelinks in der Suche führen.

Today we answer three of the most asked questions from our Facebook Group.  Should I buy an exact match domain? https://www.youtube.com/watch?v=E98J6r9Zq0I What is the difference between a Page and a Post? https://www.youtube.com/watch?v=ZdiAHIkpwj0 What are these Blue Links and how do I get them?  https://www.youtube.com/watch?v=40aVZ2h2Bok Don't forget to join our free 7 day SEO challenge:  https://www.fuelyourphotos.com/challenge/

How to get sitelinks on Google for your website? See how to get sitelinks.

Try Opteo free for 6 weeks - https://opteo.com/psp Our Patreon Show - https://www.patreon.com/paidsearchpodcastPSP Archive - https://paidsearchpodcast.com/archive/PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355. Questions on today's show include:What's the best way to move a keyword to a new ad group?Does a "low search volume" keyword ever change into an eligible keyword? Or should you just delete them right away?Should I use campaign level extensions or ad group level extensions? If I have duplicates does it hurt anything? Does it even matter?What does Google do to combat invalid clicks?Do you manage macro and micro conversions? Like purchases and newsletter signups? Do you give more weight to one over the other?What do you do about competitors that seem to have endless amounts of money to spend? Do you use funnels or landing pages for any of your lead generation campaigns? Do they work well?Support the show (https://www.patreon.com/paidsearchpodcast)

I never know what clients are going to ask me about Search Engine Optimization, but inevitably, a couple times a year, someone asks me “what are those nicely tabbed six links to subpages under the homepage on Google Search Results?” The answer “Organic Sitelinks.” The inevitable follow up question: “can we control them?” The answer “No, with one exception.” The video explains, but here’s more from Google on Sitelinks: Sitelinks The links shown below some of Google’s search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they’re looking for. 1: The main search result 2: Sitelinks We only show sitelinks for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them. At the moment, sitelinks are automated. We’re always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site’s internal links, make sure you use anchor text and alt text that’s informative, compact, and avoids repetition. --- Support this podcast: https://anchor.fm/paulhickey/support

Hvad er Google Sitelinks? - Det bliver afdækket i dagens episode af SEO Ordbogen for begyndere.Support the show (https://www.patreon.com/simonelkjaer)

This week on The Layover Live we're all sorts of excited about sitelinks! Jason Swick, VP of Digital Marketing, is joined by Director of Business Intelligence, Paul McLeod, who calms down just long enough to talk about Google's changes to sitelinks and what that means to DMOs. Paul also discusses the new State of SEO report which is now available to all DMOs.

So kannst Du GOOGLE SITELINKS für SEO beeinflussen #SEODRIVEN #293 Sitelinks sind ein attraktives Mittel, mehr Aufmerksamkeit in den Suchergebnissen zu erhalten und seine Klickraten zu steigern. Zwar kann man die Sitelinks in der Websuche nicht selbst auswählen, aber mit einigen Tricks indirekt beeinflussen. In der 293. Folge von #SEODRIVEN zeige ich, wie das geht. Außerdem gehe ich auf die verschiedene Formen von Sitelinks ein und erkläre den Unterschied zwischen Expanded Sitelinks und Mini-Sitelinks. Nutzt Du Sitelinks gezielt in Deiner Suchmaschinenoptimierung? Jetzt Domain für den individuellen SEO Check einreichen: https://digitaleffects.de/seocheck/ Mehr über den t3n SEO-Check mit Christian B. Schmidt erfahren: https://t3n.de/news/kostenloser-woechentlicher-t3n-1094089/ Christian B. Schmidt optimiert seit 1998 Websites. In #SEODRIVEN gibt der Gründer der SEO Agentur Digitaleffects GmbH werktäglich SEO Tipps und erklärt die Erfolgsfaktoren der Suchmaschinenoptimierung anhand von Praxisbeispielen. Alle Folgen findest Du unter: https://www.youtube.com/seodriven https://www.facebook.com/pg/cbschmidt.de/videos/ https://soundcloud.com/cbschmidt Vollständiges Impressum: https://digitaleffects.de/impressum/ Datenschutzerklärung: https://digitaleffects.de/datenschutz/

Back-to-school tips for Bing Shopping CampaignsGoogle confirms testing auto-play videos in the search resultsGoogle adds vacation rentals filter to hotel search resultsGoogle adds new SOS Alerts to search and Maps as part of its crisis response featuresGoogle officially changes Sitelinks design to carousel formatGoogle has dropped Google Instant SearchGoogle intros new call bid adjustments in AdWordsFacebook is going to let publishers start charging readers to view storiesNPR survey: Americans love their smart speakers, 42% call them ‘essential’

Back-to-school tips for Bing Shopping CampaignsGoogle confirms testing auto-play videos in the search resultsGoogle adds vacation rentals filter to hotel search resultsGoogle adds new SOS Alerts to search and Maps as part of its crisis response featuresGoogle officially changes Sitelinks design to carousel formatGoogle has dropped Google Instant SearchGoogle intros new call bid adjustments in AdWordsFacebook is going to let publishers start charging readers to view storiesNPR survey: Americans love their smart speakers, 42% call them ‘essential'

Marketers need to keep optimizing their search ads for max results. Since we’ve observed a lot of UAE-targeted search ads falling behind these simple best practices, here are 11 tips to take things to the next level. Why is it necessary to enhance your Search Ads? Improve your Click-Through Rate (CTR) Increase Quality Score (for higher Ad Raking) Lower your Cost per Click / Cost Per Action There's two ways how search marketers can go about this: Enhance campaign infrastructure. In this session, we focus more on ‘text ads’. Optimize your campaign towards ROI, setup conversion tracking (we will be covering this soon) With regards to text Ads, we recommend you to focus on using Ad Extensions along with additional best practices which we have picked up over the years. Ad extensions Ad extensions help by occupying more room within the search engine results page. Who wouldn't be excited if they were offered free additional real estate? Here are a few selected ad extensions for first timers to bank upon: 1. Location Extension Let’s you add a piece of your businesses address with directions. We expect location extensions to appear when a local-info-seeking search phrase is used. i.e. best lasagna around JBR. 2. Call Extension Ads a Click-to-call functionality on the mobile display. i.e. have your number displayed in a “clickable” format so a searcher can quickly connect with your business. Tip: Combine location & call extension within an ad group. Imagine someone searches for lunch buffet in Dubai Media City and notices your restaurant address to be pretty close by (from the location extension configured to appear in the search results), and then sees a call button right next to it. He could call your restaurant immediately and reserve a table. Why are these two extensions important? Because the volume of searches on mobile is much higher in the UAE. Mobile searches are usually connected to a user's intent to act immediately i.e. Inquire or order your product or service 3. Sitelinks Instead of having a user land upon your first landing page and then find out that he has to click elsewhere to know more about something more specific, Sitelinks allows you to showcase additional links to pages which are connected with your offering. For example: If your healthcare client is running an anniversary campaign to offer free checkups, and you've got a main landing page connected to sub-pages that mention details about diabetes, blood pressure, weight loss etc. Your main text ad could mention about the camp, below which you can add sitelinks to directly access the diabetes, BP or weight loss sections 4. Callout extension Use callout's to mention your business’ USP's or Direct Response phrases. Examples: Free delivery, Limited edition, Few seats left , Scholarships available. 5. Structured snippet extensions Decide what type of information potential customers will find most valuable when considering your products and services (i.e. if you are a university, then course names. And if you are an automobile brand, then the model names). You can then add specific, supporting details to create a supporting line of text that looks like - Brands: Sportage, Optima, Rio, Sorento, Cadenza We continue with a few tips to boost your text ads: 6. Use ' Keyword insertion' ad customizer to make your ads dynamic. 7. Include your most important message in the headline. Example: Hyundai DSF Offer - Extended to 31st April 8. Utilize your display URLs. Advertisers can now optionally add up to 2 fifteen-character path fields to append to their display URL. Although your final URL might be Hyundai-uae.com/DSFOffer, you can now put it as Hyundai-uae.com/DSFOffers/2017Models 9. Impeccable wordplay. Use Call To Actions such as Get started, Reserve now, Get a quote, Coach me... for spontaneous results. Pay attention to your competitors advertising so you can out-do their wordplay 10. Indicate urgency. Use the Adwords ‘countdown’ function. Adwords presents unique enhancements known ad customizers. You can research more about it. 11. Use permitted symbols such as Asterix (5* Facilities), Numbers with Slash (24/7), Registered trademark or the copyright symbol (®™ ©), Ampersand (&), Exclamation mark (!), Percentage symbol (50% off) etc. What next? Get-started and let us know how things work out for you.

Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing.

Improving Paid Search Performance with Sitelinks and Generating Results With Great AdWords Ad Extensions as David welcomes Sam Owen, the Senior Account Manager of CRO at Hanapin Marketing.

Have you ever wondered on how to get sublinks to show up underneath your website in Google results? You’ll find out in this week’s episode!

In this 136th episode we discuss SEO in other English speaking countries, including Australia, England, Scottland, and Ireland. We also discuss Sitelinks and Google SERPS. Looking for characteristics in a SEO writer, check out this podcast. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Internet Marketing in Houston .

In this 136th episode we discuss SEO in other English speaking countries, including Australia, England, Scottland, and Ireland. We also discuss Sitelinks and Google SERPS. Looking for characteristics in a SEO writer, check out this podcast. We finally discuss Search Engine Optimization in Houston Video. The most popular PPC Houston podcast on iTunes. E-Webstyle provides Internet Marketing in Houston .

Guest Commentator Dom Hodgson talks to Bas and Roy about the just passed ThinkVisibility Search, Social Media and Affiliate Conference, plus Roy rants on why we still cannot search Google+ on Google+ as well as a discussion on new Google sitelinks.

David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates on rating extensions, product links, sitelinks, what we can expect with Bing Results in Yahoo and more.

David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates on rating extensions, product links, sitelinks, what we can expect with Bing Results in Yahoo and more.

(Abridged Transcript follows.) With Sandvox Pro, you can register your website with Google in order to give you better control over how Google lists your website. ... First, to perform site verification with the Google Webmaster tools, open up the inspector by clicking the "I" icon in the toolbar . . . then choose the Site segment . . . then the Google tab. Click the “Google Webmaster tools” link to go to the site. “Sign in” to Google Webmaster tools with your Google Account email address and password. When you “Sign in”, you are directed to the Google Webmaster tools Dashboard. Add your site by inputting the url . . . and click “Add Site”. Google Webmaster tools gives you access to the Overview page. Click the “Verify your site” link. Choose the “Add a meta tag” verification method from the dropdown menu. Notice the code they provide. Select it here . . . then “Copy”. I’ll go back to my site in Sandvox. In the site inspector, in the “Google” tab, paste the code into the “Site Verification” text box. Click the “Publish” icon in the toolbar to send the changes up to the site. Go back to the Google website and click the “Verify” button. Uploading the verification meta tag into the site’s root verifies to Google that you are the authorized site owner. By being verified as the site owner, you are able to examine any errors that Google may have with your website, choose how Google visits your site, and so on. You will be able to see information about your site verification almost immediately. In the second task, I will create a sitemap for Google. But first, it is important to define the differences between the “Site Map” page on your website and the Google sitemap. A Google Sitemap is not a page on your website, it is a special file that Sandvox can generate to communicate with Google about your website. In Sandvox, you are able to make a “Site Map” page to help visitors get an overview of a complicated website. In my website, Antique Cellphones, I have a Products page, a Contact Us form, a Blog page, a Terms of Service page, and a Site Map page. This “Site Map” page is to help human visitors find the pages they need on the website. I’ll show you how you can exclude a page from the human-readable “Site Map” page on your website and the Google sitemap. All the pages, in my site are listed here in the “Site Outline”. I’ll “select” the Terms of Service page. In the Page segment of the inspector, by “checking” or “unchecking" here, I can choose whether I want it included in the “Site Map” page on my website and the Google sitemap. Click on the Site segment in the inspector . . . and then the Google tab. Check “Generate Google Sitemap”. “Copy” the url Sandvox provides in the textbox. If I had not set up my website for publication, I would have to do that first, since I need to get the actual url of the published sitemap page for this process. Go back to the Google website. Choose “Sitemaps” in the Dashboard. “Paste” the sitemap url into the “My Sitemaps” textbox . . . then click “Submit Sitemap”. Google may also choose to make use of the sitemap page you provide as a hint for which pages are worthy of showing in sitelinks. It’s up to Google as to whether they will show Sitelinks on your website, but providing the sitemap is a good way to help Google do this. ... Sandvox automatically marks the Home page and all the pages listed in the “Site Menu” as the main pages for the site. Google integration with Site Verification and Google Sitemap Activation is complete. Every time I publish my site from now on, the sitemap page will be updated to reflect those changes. And Sandvox will automatically notify Google that the sitemap has changed.

Yahoo’s Site Explorer tool is having some major quirks. Google Webmaster Tools has new features including Sitelinks management, now with 8 Sitelinks.

We discuss Rand Fishkins proposal on TV. We also talked a bit about the Google Sitelinks update, a Phrase ReRank algorithm, StumbleUpon and AdSense. We talked about techniques to use when re-launching a web site. Plus many more fun topics with Google, Yahoo!, Microsoft Live Search and some SEO tips.