Growthitect

#27: Cavin Costello, Principal at The Ranch Mine, joins the show to talk about the bold new strategy he and his wife are championing: designing and building model homes that double as short-term rentals and immersive client experiences. We dive into the risks, logistics, and big opportunities behind their approach and what it could mean for architects who want to break the mold.PS - If you're a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioLearn more about The Ranch Mine: https://www.theranchmine.com/ Here's what you'll learn in the episode: → What problem pushed Cavin to let clients “test-drive” architecture by living in it first?→ Why The Ranch Mine skipped polished videos and glossy photos to build real homes instead.→ The truth about how walking through a space beats any online tour – and what clients notice most.→ When a high-end rental actually pays for itself, and the key factors that make it work.→ How Cavin de-risked a bold investment, even if not a single client came through the door.→ The unexpected edge you get when you're the architect, developer, and client all at once.→ Why the sales conversation changes when clients already feel like they're at home.→ The mindset shift architects need to make bold moves without waiting for permission.→ Cavin's no-fluff advice for architects ready to break the rules and build something different.(04:32) How an Airbnb project opened new doors(07:19) Why real experiences beat media hype(11:44) Lessons from an early joint venture(16:02) Making rentals work financially(17:09) Letting clients live in the architecture(22:18) Designing across different climates(24:51) Breaking limits with diverse projects(26:42) Why experience matters more than marketing(32:37) Starting young and taking risks(36:25) The power of assuming no one knows(39:37) Thinking like a beginner(41:08) Choosing adventure over repetitionGROWTHITECT RESOURCES→ Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on Twitter

#26: Jenn Rittler, Associate Principal at Moody Nolan, provides a deep dive into one of the most overlooked parts of winning work: what happens after the contract is signed. Using the massive, multi-phase Penn State Intramural Building as a case study, Jenn shares how great firms keep earning trust long after the kickoff meeting. From joining projects mid-stream to aligning with clients and managing complex teams, this episode is all about leading with clarity and impact.PS - If you're a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioLearn more about Moody Nolan: https://moodynolan.com/ Here's what you'll learn in the episode: → What unexpected career twist led Jenn to Moody Nolan – and how the firm cultivates a culture that top talent stays for→ The truth about the Penn State Intramural Building: why this massive project pushed boundaries and delivered beyond expectations.→ How to walk into a project already in motion – and win over teams, clients, and trust from day one→ Why the toughest part of a renovation isn't design: the strategies Jenn used to keep excellence intact through every phase.→ What never works in client workshops and the surprising shift that turns decision meetings into alignment powerhouses.→ The secret behind Moody Nolan's “responsive design” method, and why giving clients options creates faster consensus.→ How to speak the language of value: translating high-performance, sustainable design into real-world operational wins.→ When a campus building becomes more than a space – how architecture shapes culture, attracts talent, and fuels well-being.→ Jenn's biggest lesson from leading complex, high-stakes projects… and what most architects get wrong with institutional clients.(05:20) How to step into a project midstream and still lead(06:21) Adapting your career path in architecture(10:36) Keeping team continuity during project transitions(15:28) What responsive design really looks like at Moody Nolan(18:35) Designing the final phase with a fresh perspective(21:50) How to manage complex campus construction projects(26:50) Sustainable design across Big Ten campuses(29:52) Building for recreation, wellness, and more(34:42) What makes a campus athletic space truly unique(36:46) Getting stakeholders on board with student projects(39:23) Why real client collaboration changes everythingGROWTHITECT RESOURCES→ Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on Twitter

#25: What does it take to win one of the most groundbreaking public school projects in the US? Laura Gwyn, Managing Director at Perkins&Will, joins Tyler Suomala to share how her team secured the first Living Building Certified public school. From building a mission-driven team to delivering a pitch that combined expertise with authenticity, Laura breaks down what it really takes to lead at the highest level.PS - If you're a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioLearn more about Perkins&Will: https://perkinswill.com/studio/durham/ Here's what you'll learn in the episode: → What one public school project reveals about the future of sustainable design→ The truth about Living Building Certification (and why it makes LEED look like a warm-up act)→ What never gets said about building a winning project team, but made all the difference here→ The tiny RFP details that actually win high-stakes, sustainability-first projects (most firms overlook these)→ When Laura's team tore up the usual interview playbook, and how that bold move sealed the deal→ What happened when the team got personal – and why storytelling might be your most powerful tool→ How to “control the controllables” during an unpredictable RFP process, and stay in the driver's seat→ The surprising moment during the kickoff site walk that changed everything→ The one piece of advice Laura gives every firm leader chasing their next seminal win(03:08) Designing a nature-based learning environment(08:20) The legacy of Perkins&Will in education(10:11) Building the right partnerships to win(14:53) A cultural approach to architecture(18:28) What soul-searching revealed about the team(23:01) Creating a growth hub for firm owners(26:36) Why in-person engagement still matters(30:01) Behind the scenes of the project kickoff(31:17) How the perfect site was selected(36:55) The strategy behind “controlling the controllables”(41:23) What it means to embrace seminal moments(42:31) A fresh take on leadership and gratitudeGROWTHITECT RESOURCES→ Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on Twitter

#24: Marc Spector, founder of Spector Companies, unpacks landing one of the most iconic projects of his career: a commission inside the legendary Seagram Building by Mies van der Rohe. No flashy pitches. No designs. Just pure, relationship-driven strategy. In this conversation, Marc breaks down how trust, intuition, and human connection led his team to win big, proving that sometimes, the most powerful tool in architecture isn't the drawing board – it's the people around it.PS - If you're a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioLearn more about Spector Companies: https://spectorcompanies.com/ Here's what you'll learn in the episode: → What never gets shown in a design presentation, but helped Marc win the Seagram Building project before it even began.→ The unconventional move Marc made before the RFP that built trust and changed everything.→ Why understanding a client's culture beats out the best design proposals.→ The truth about working inside a global architectural icon, and the surprising challenges no one warned them about.→ What happens when your process becomes the product? Inside Marc's game-changing “experience strategy workshop.”→ The quiet system behind Marc's repeat business and steady referrals.→ When every firm is talented, how do you stand out? The overlooked edge Spector Companies uses to win high-stakes projects.→ What Marc really uses to measure success, and why it has nothing to do with awards or headlines.→ The biggest lesson Marc learned from the Advent International project – and the hard truth architects need to hear before taking on prestige work.(04:11) Inside Advent International's bold new project(09:37) How real estate visionaries think differently(13:29) What it's really like to renovate the Seagram Building(16:13) The clever design move that made a mid-floor layout possible(20:33) Why Marc built a “growth studio” for firm owners(23:14) How design and construction teams actually collaborated(28:02) The key to truly understanding what clients need(30:53) Planning strategy before the site even exists(33:35) The power of asking: “What's the why?”(35:29) How Marc keeps client relationships strong post-project(39:27) What 60 years of success looks like from the inside(41:33) The truth about building a business through relationships(44:49) How custom design starts with putting the client firstGROWTHITECT RESOURCES→ Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on Twitter

#23: How do the best residential architecture firms win work? Alex Gore of F9 Productions has figured it out. In this episode, he breaks down the real strategies behind standing out in architecture – and reveals how his team landed a dream high-end residential project in Boulder, Colorado.PS - If you're a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioHere's what you'll learn in the episode: → What never fails to make architects instantly more attractive to potential clients?→ Why showing your true value is more powerful than any portfolio piece→ When does taking a big risk pay off in architecture, and how do you know?→ The secret behind how F9 Productions structures proposals for an easy “Yes”→ The truth about pricing architectural services→ How to streamline your client acquisition process (without losing your mind)→ What happens when you remove friction from your onboarding? More than you'd think→ Why “substance over style” might be the design principle your firm is missing(03:55) Behind the scenes of a standout project(08:40) How to attract the right clients and filter the rest(11:46) What makes a world-class architect?(15:08) A simple way to show your design process visually(16:17) Why presenting proposals live builds instant trust(19:41) How to make your client experience smoother and faster(24:36) The secret to reassuring clients and building confidence(28:28) Why handling objections in real-time changes everything(29:51) The best way to prove you can actually deliver(33:59) Substance over style: how it really plays out in projects(37:51) How to win big-budget projects without selling your soul(39:55) How to charge more by offering something no one else doesGROWTHITECT RESOURCES→ Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterABOUT OUR GUESTAlex Gore is Partner at F9 Productions where they've also created a course for architects. He grew up drawing wars of ants vs. bees, playing backyard baseball, visiting architectural sites, and being obsessed with Frank Lloyd Wright. After graduating from high school, he joined the National Guard as a heavy equipment operator. While enrolled in the Guard, he also attended North Dakota State University to start his formal training in Architecture. He graduated from NDSU with a Master's Degree in Architecture and a Master's Degree in Construction Management.Upon graduating, Alex worked under the world-famous architect, Daniel Libeskind. From there, he teamed up with his best friend from college, Lance, and together they created F9 Productions, Inc.

#22: Partner and Founder at Studio Lyon/Szot reveals how his eight-person firm went head-to-head with global giants – and won. This is the ultimate David vs. Goliath story, packed with raw insights, bold strategies, and the mindset shifts that made it possible. If you've ever wondered how a small firm can punch above its weight and land game-changing opportunities, this episode is for you.PS - If you're a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioHere's what you'll learn in the episode: → The counterintuitive strategy Studio Lyon/Szot uses to stand out against industry titans.→ Why doing it all yourself is a trap, and how Andrew balances hands-on work with smart delegation.→ The secret to making clients see your value: Andrew's take on selling architecture without selling.→ How to stay profitable while delivering a high-touch, personal client experience.→ The real reason fee negotiations go wrong… and why discussing scope adjustments upfront changes everything.→ Why being small is a superpower: the unexpected advantage that helps boutique firms land massive projects.→ The storytelling edge and how Studio Lyon/Szot turns narratives into winning pitches.(05:38) Swinerton partnership leads to New York opportunities(09:06) How to solve client problems in unexpected ways(11:29) The power of collaboration in design problem-solving(14:07) Why strategic problem-solving gives firms a competitive edge(16:50) How consistent staffing drives project success(24:53) Shifting how clients perceive an architect's value(27:05) The key to building successful client partnerships(29:39) Balancing client value without undercutting(33:46) Managing expectations and adjusting fees effectively(37:13) Why design fees shouldn't be tied to project costs(39:22) The smart way to prioritize client needs in negotiations(43:44) How a strong, authentic story makes small firms stand outGROWTHITECT RESOURCES→ Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on Twitter

#21: Lissette Callejas, Director of Marketing at Sweet Sparkman, reveals the strategies that propelled her firm to win in the Reimagining Pei International Competition. We break down the secrets behind standout proposal submissions – what works, what doesn't, and how to position your firm as the obvious choice. Get ready to dive deep into how to elevate your marketing game.PS - If you're a growth-minded firm owner or leader, apply to join us inside The Studio - https://growthitect.com/studioHere's what you'll learn in the episode: → What no one tells you about the Reimagining Pei competition… and why it's more than just another design challenge.
→ How Sweet Sparkman cracked the code to stand out in a sea of submissions, without gimmicks or overpromising.
→ The secret weapon Lissette's team used to understand client needs, without ever speaking to them directly.
→ Why great storytelling beats great design in public presentations
→ Why entering high-stakes competitions can transform your firm, even without a win.
→ The surprising elements that made Sweet Sparkman's winning design concept impossible to ignore.→ The truth about proposal writing: why Lissette shifts the focus from the firm's achievements to the client's real needs.
→ Why company culture is the hidden advantage in creating award-winning projects→ What most firms get wrong about networking: Sweet Sparkman's strategy for building relationships that lead to future wins.(01:18) Winning the Reimagining Pei International Competition(06:31) The first step: Crafting a standout proposal(07:31) Smart research and experience(13:17) The power of inclusive storytelling(16:10) Nailing the client's vision: Goals and strategy(18:38) Reimagining spaces: Adaptive reuse in action(21:42) The immersive pitch(25:17) When a public vote turns into a frenzy(29:35) Tailoring solutions for maximum impact(31:07) The secret to making key points stick(36:12) The hard truth about long-term growth(39:09) Why the best work comes from enjoyment(41:58) Inside a collaboration with Renzo PianoGROWTHITECT RESOURCES→ Apply to join The Studio - https://growthitect.com/studio → Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on Twitter

#20: Alexander Buckeridge of Studio Bucky joins us again to share exciting updates on his firm's global success and discuss his pricing strategies for a major upcoming project. We'll dive deep into how he plans to navigate the complexities of a high-end residential design.→ How did Alexander secure a big residential project from a former retail client?→ What are Alexander's strategies for defining clear deliverables and revision terms in a long-term project? → How does he plan to structure his pricing packages to fit different client needs? → Why is ‘padding' important in fixed-fee projects, especially for long-term engagements? → What are the key considerations Alexander takes into account when negotiating project fees? → How has Alexander's experience with smaller projects influenced his approach to a $5-7 million project?→ What steps is Alexander taking to ensure his business can grow sustainably while managing this large project? → How does the "profit first" system and setting up an S-Corp play into Alexander's business strategy? → What role do content creation and structured planning play in the growth of Studio Bucky?(04:13) High-end interior design for luxury apartments.(08:52) Planning construction costs and phasing next year.(11:28) Clarify understanding before asking for commitment.(13:57) Offer a fixed fee with added services for clients.(17:43) Less frequent updates vs. frequent virtual walkthroughs.(23:39) Subscription models for sustaining commercial clients.(27:53) How the hourly concept phase can protect the architect's interests.(31:55) Ensure fair fees and foundational stability to protect yourself.(35:34) Why Alexander hasn't started paying himself his salary yet.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Apply to join The Studio - https://growthitect.com/studio STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#19: Graham Irwin, owner of Essential Habitat Architecture, joins Tyler Suomala to delve into effective strategies for lead generation and maintaining client relations in the architecture industry. This episode provides insights drawn from Graham's 20+ years of experience running a solo practice across different business processes and marketing strategies.→ What are the key elements in developing a sustainable system for client referrals? → How can architects differentiate their marketing efforts to focus on solving client problems? → How has the shift to millennials impacted client engagement and lead generation? → How does Graham utilize social media and events for client engagement?→ What are the best methods for leveraging money and time to enhance business visibility and lead acquisition?→ How can creating a sample calendar improve the implementation of business strategies? (05:19) Clients prioritize solutions, not the architectural process.(07:09) Approach tasks with clarity, not over-romanticism.(12:13) Millennials rely on online information.(15:04) Consistency and volume drive social media presence.(18:50) Referrals are inconsistent despite industry and builder connections.(24:39) Choose joy over guilt for climate action.(27:59) Alternate between providing value and self-promotion.(30:44) Consider time or money.(35:04) Leverage past successes and encourage referrals through feedback.(37:15) Efficient LinkedIn and referral strategies maintain relationships.(42:41) Set time aside to implement growth hacks.(45:38) Create a sample calendar for better planning.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Apply to join The Studio - https://growthitect.com/studio STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#18: Rachael Smith of Lighthouse Studio joins us to explore how to expand her business and optimize her project workflows. We delve into the nuances of project management, client contracts, and how to scale a high-end residential architecture firm.In this conversation, we discuss:→ How planning work schedules ensures a consistent project pipeline while allowing time for business development→ How to lock clients into larger and longer contracts (and why that's better for the architect and the client)→ The benefits of using simple tools like spreadsheets and Gantt charts for project scheduling→ Why it's crucial to experiment with outsourcing strategies and contract structures→ What SEO improvements can small firms make without hiring an SEO agency?→ How should projects be scheduled to reflect a busy, in-demand status?→ What pricing strategies can help maintain client engagement throughout a project?→ How can a refined client qualification process contribute to sustainable growth?(03:03) The beneficial collaboration with a freelance designer.(07:48) Why three months' planning isn't long-term security.(12:29) How confidence in the timeline impacts project planning effectiveness.(14:11) Experiment with contract structures for higher-end design.(18:00) Middle pricing often appears as the ideal choice.(19:59) Refine qualification and establish minimum contract value.(23:50) Improving SEO to rank in the top 3.(28:21) Refine client qualification using data and opportunities.(31:58) Explore scaling to increase contract value benchmarks.(39:15) The client-focused process: present, choose, refine, build.(41:23) Expand in the current market before entering a new one.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Apply to join The Studio - https://growthitect.com/studio STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#17: Lori Beppu and Glen Cordova of BMA Architects join me to dive into the intricacies of networking, business development, and their journey as new partners in a high-end residential architecture firm. Listen as we explore effective strategies for client acquisition, relationship building, and maintaining exclusivity in a competitive market.→ Are live events a good way to identify potential contractors and partners?→ What are the best practices for maintaining relationships with partners and staying top-of-mind for referrals?→ Why creating a waitlist for their high-demand projects might be the best move→ Leveraging social media platforms like Instagram to attract clients and the calls to action to include→ The techniques to reduce friction in business processes and streamline client interactions→ Why is qualifying potential clients through contact forms a crucial step in managing resources efficiently?→ How can educating potential clients on the architecture process improve client relationships and project outcomes?→ Why engaging with luxury realtors, interior designers, and attorneys is a key part of their relationship-building strategy?(05:43) On the market shifting; including Miami rising and the Hamptons slowing down.(07:12) The diverse architectural opportunities in Long Island and NYC(11:31) Events organized for marketing efforts.(14:04) Referrals, social media, and online publications.(22:16) When qualified prospects become clients.(25:37) How to use newsletters to prompt project collaborations with partners.(29:05) Optimize contact forms to reduce friction and qualify leads.(31:32) How to maintain contact with potential clients.(34:33) Communicate needs clearly to gain more leads.(36:19) The value of high-end residential architecture.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#16: Michael Maturo of DYAMI Architecture joins us to explore how AI can transform marketing and sales processes in the architecture industry. From handling complex projects to optimizing client engagement, Michael shares his invaluable 20-year industry experience.We dive into:→ Using AI to organize content and create standard operating procedures (SOPs) for architecture firms→ What are the benefits and challenges of using AI tools like ChatGPT or evyAI for content creation?→ How does DYAMI Architecture leverage AI to target content towards specific market segments?→ Michael's advice on sales and marketing integration→ How Michael's firm has adapted post-COVID, especially in terms of marketing and obtaining new clients→ Strategies to attract repeat clients through Project Improvement Plans (PIPs)→ Why you need to approach networking and referrals differently for gaining new projects→ Why Michael is bullish on LinkedIn as a prospecting platform→ The power of human editing to ensure quality when using AI(05:00) Specializing in a proactive, high-level client service.(08:08) Handling a complex hotel project.(12:26) Why marketing and sales are similar processes.(16:01) A redesigned website prioritizes portfolio over company size.(18:42) Select the persona or tone to generate a tailored message response.(23:05) Expanding LinkedIn contacts in property management and hospitality.(27:12) Opening the Florida office and the focus on LinkedIn marketing.(34:44) Create SOPs for sales and marketing efficiency.(38:03) How to manage financial complexities in property and hotel renovations.(39:48) How advisors solve hotel renovation challenges strategically.(44:02) Optimize newsletter subject lines with existing data.(45:35) Create content triggers to engage hotel professionals.(51:07) Updating proposals with marketing content and visuals.(52:56) Use AI for organizing project improvement plans.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#15: Bradly Hirdes of Ordinary Architecture Practice joins host Tyler Suomala to discuss proactive business development and networking strategies for architecture firms. Hear how Bradly navigates client relationships and expands his network in Houston, Texas.We dive into:→ Showing genuine curiosity in building client relationships→ How often should architects engage in networking events to build and maintain relationships?→ What is the importance of formalizing a relationship management system for architecture firms?→ Scheduling regular time for outreach and networking efforts→ The power of hosting regular social events to help maintain and grow a network→ How can Google reviews impact the visibility and growth of small architecture firms? → Leveraging your current client relationships to attract new work(03:58) Preparing for growth by targeting ideal clients.(08:20) Leveraging connections for architectural work opportunities.(12:44) Creating spaces for deeper connections.(16:16) The power of genuine curiosity in client relationships.(19:17) Engage easily: from dinners and luncheons to charity events.(22:20) How consistent contact keeps you top of mind.(24:15) Mix your communication methods to stay memorable.(28:46) Curate intimate gatherings and social events within your network.(30:49) Seeking testimonials and reviews.(35:52) Formalize relationships, set goals, and follow up consistently.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#14: Anamargarita Baasch, a Venezuelan architect and firm owner now practicing in the US, joins us to discuss overcoming the challenges of outreach and building a diversified client base. We delve into proactive networking strategies and the potential of targeting niche markets in high-end residential and commercial projects.We dive into:→ Strategies to help overcome the reluctance to call strangers→ Setting a regular time for outreach activities→ Why you need to choose a specific market focus for the next six months→ Preferences between high-end residential and commercial projects → The power of emotional elements in marketing messaging → The role of contractors in outreach and business development strategies → How to leverage existing networks→ The benefits of targeting the Latin American community for high-end residential projects(03:20) How a reliable revenue source supports the firm's growth success.(07:48) Why Latin American architects attract local family clientele.(10:31) Find market traction first, then focus and scale.(15:19) Focus marketing efforts on one service area.(23:44) Quality versus quantity leads.(27:19) Identify your market and the power of networking and cold outreach.(29:00) Why building relationships with contractors is mutually beneficial.(31:44) Collaborating on smaller projects with high-end firms.(36:42) The goal is 5-10 projects annually for growth.(38:52) Why your outreach needs to be consistent.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#13: Tyler Mikolajczak of Built Studio joins me to tackle two very common challenges. First, how architects can succinctly describe what they do and who they help. Then, how to make the value of good design more clear and obvious to clients. Join us as we unpack the strategies for engaging clients and the essentials of crafting compelling business messages.We dive into:→ A formula to succinctly describe your business message→ How do you prioritize client engagement throughout the design process?→ Tyler Mikolajczak's approach to "high-performance homes"→ How can architects address and educate clients on the value of good design?→ Strategies for disqualifying unsuitable clients… early on→ The role of The Studio community in promoting collaborative growth→ How Tyler Mikolajczak ensures Built Studio's service offerings are unique in the residential architecture market(05:30) Seeking open-minded clients for personalized projects.(07:48) Targeting young families/professionals.(12:25) Ensuring client satisfaction by creating ideal homes.(15:48) The craft of uniquely helping clients achieve goals.(22:18) Educating homeowners about improving comfort and performance.(26:13) How architects often face decision fatigue and trend pressure.(27:48) How custom solutions enhance client differentiation and appeal.(30:30) Understand client desires and needs before contracting.(35:50) Enjoying banter, challenging clients and encouraging growth.(37:36) Discussing pricing strategies.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#12: Jason Altman of WLP Associates joins me to discuss actionable marketing strategies for architecture firms with limited resources. This episode dives into overcoming common marketing challenges and highlights effective techniques to diversify client acquisition.We dive into:→ What are the most common mistakes architecture firms make in their marketing efforts?→ How can firms with limited resources begin to build a solid marketing strategy?→ Why is LinkedIn a preferred platform for marketing in the architecture industry?→ How can architecture firms effectively integrate video content into their marketing strategy?→ What is 'dark social' and how does it impact architecture marketing?→ Why is it crucial for architecture firms to engage in marketing even when they are busy?→ What are the key differences between warm and cold outreach in terms of effectiveness?(06:10) Referrals should be celebrated, but risk if dependency fails.(07:21) Diversify marketing channels to secure business growth.(13:23) Dark social impacts marketing beyond immediate tracking.(16:09) Focus on one channel to optimize resources.(18:24) LinkedIn is great for decision-makers, and Instagram for engagement.(22:09) Video Sales Letters (VSLs) gain trust and prompt action.(27:30) Understand target markets.(28:25) Focus on top markets(33:37) Cold calls offer valuable market insights quickly.(39:47) Focus on outreach before building LinkedIn presence.(42:22) Connecting with like-minded people and opening up improves the profession through dialogue.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#011: Ever wondered how to create a lasting client experience in architecture? Matt Forget, co-owner of 5 Architecture in Florida, joins us to kick off Season 2 by diving into client onboarding experiences and his sales strategies.We dive into:→ What are some of the successful pricing strategies in architecture?→ Why are memorable client onboarding and closing experiences so crucial?→ What are the steps in Matt's sales and onboarding process?→ How can you use humor and creative labelling in proposals?→ What are the proactive measures for a smooth onboarding phase?→ How do you set clear expectations in client communication?(00:00) Podcast intro.(04:17) Prioritize early engagement for a unique experience.(07:37) The power of vetting, meeting in person and building rapport.(12:01) How to identify challenges.(15:36) A word from our sponsor. (16:35) The ‘Peak-End Rule' and how end experiences impact client perception.(22:33) Intentionality and future-focused planning enhance relationships.(24:24) Prepare clients for 2025 completion and process understanding.(27:13) Business book resources with executives.(30:37) Consider swag and design templates for kickoff.(33:39) Valuable community with useful, implementable resources.GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORS

#10: Alexander Buckeridge, of Studio Bucky, and I sit down with our favorite drinks to celebrate his success and the end of Season 1. And this time, I finally get to ask Alexander some questions!→ What advice does he have for architects that want to start their own firm? → What are most architects overlooking? → What are his long term goals with Studio Bucky? → What's his most controversial point of view on architecture? → What's his biggest takeaway from our time together?00:00 Podcast Intro 01:01 Introduction and Whiskey Talk 03:30 Celebrating Season One Finale 04:24 Advice for Aspiring Architects 06:35 Challenges in Running a Firm 10:58 Long-Term Goals and Reflections 18:15 A Word From Our Sponsor 26:08 Finding Passion in Art and Architecture 27:00 Creative Freedom and Growth at Snarkitecture 30:52 Discovering a Love for Architecture 32:15 The Intellectual Challenge of Architecture 33:32 Balancing Theory and Practice 35:41 The Importance of Communication in Architecture 48:36 Reflecting on the Journey and Future GoalsGROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → joingelt.com/growthitect

#09: In this episode, I share multiple strategies for building a sustainable pipeline of future clients with NYC-based architect Alexander Buckeridge.We dive into:→ How to use the momentum from his first client to get more clients → How to manage a lead pipeline and a sales pipeline → How to identify if a real client opportunity exists00:00 Episode Intro 01:59 Future Projects and Networking 06:27 Managing Relationships with CRM Tools 07:16 Understanding Lead vs. Sales Pipeline 08:23 Defining Project Criteria 09:51 Effective Client Communication Strategies 15:48 A Word From Our Sponsor 19:29 Prioritizing and Following Up with Leads 20:39 Networking and Cold Outreach Tactics 21:20 Case Study: Engaging with High-Value Clients 28:35 Tips for Scheduling MeetingsGROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → joingelt.com/growthitect

#08: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, NYC-based architect Alexander Buckeridge and I reflect on his journey to landing his first client.We dive into:→ What happened on the final call before winning the project → The project timeline and his plan for execution → Why this is the first step of building a sustainable business00:00 Podcast Intro 01:47 Starting a Promising Client Meeting 02:24 Securing the First Client 03:09 Project Details and Initial Steps 03:56 Celebrating the Win 04:24 Reflections on the Journey 05:17 Planning and Preparation 05:55 Balancing Work and Growth 08:33 Building a Sustainable Business 11:06 A Word From Our Sponsor 12:27 Navigating the Challenges 22:36 Podcast OutroGROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → joingelt.com/growthitect

#07: Hey friends, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckeridge, an NYC-based architect that just launched his own firm, Studio Bucky.We dive into:→ How to manage a sales pipeline → How to think about workload delegation → How to create offers that overcome client hesitations00:00 Episode Intro 00:48 Podcast Intro 01:54 Pipeline Building and CRM Tools 10:15 Delegating Tasks and Scaling Up 11:01 Exploring Remote Teams and Global Workforce 15:52 A Word From Our Sponsor 17:12 How To Sequence Outreach 19:04 Low-Cost, High-Value Offers 23:19 Podcast OutroRESOURCES MENTIONED→ Sequencing: How To Automate Business Development Outreach - https://growthitect.com/articles/sequencing→ Sales Pipelines: A Comprehensive Guide for Architects - https://growthitect.com/articles/sales-pipelines-a-comprehensive-guide-for-architects→ Low Cost, High Value Offers: How Architects Quash Client Hesitations - https://growthitect.com/articles/low-cost-high-value-offers-how-architects-quash-client-hesitationsGROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → joingelt.com/growthitect

#06: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I advise Alexander Buckridge, an NYC-based architect that just launched his own firm, Studio Bucky.He's trying to win his first project, so we dive into how Alexander can approach the conversation and negotiate effectively. The conversation is packed with nuggets like how to prepare for the call, how to identify the decision maker, and what vocabulary works best in a negotiation.00:00 Episode Intro01:54 LinkedIn Strategies02:56 Setting Up Your LinkedIn Business Page03:51 Maximizing Personal Profile Engagement04:33 Leveraging Creator Mode05:58 Building in Public and Content Strategy13:27 A Word From Our Sponsor14:48 How To Launch A New BrandRESOURCES MENTIONED→ Building Rapport: How Architects Gain Favor With Clients - https://growthitect.com/articles/building-rapport-how-architects-gain-favor-with-clients→ Preparing To Win: 3 Answers Architects Must Have Before Trying To Win A New Client - https://growthitect.com/articles/preparing-to-win-3-answers-architects-must-have-before-trying-to-win-a-new-clientGROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join→ Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9STAY CONNECTED→ Follow on LinkedIn: www.linkedin.com/in/tylersuomala→ Follow on Instagram: https://www.instagram.com/growthitect_com→ Subscribe on YouTube: https://www.youtube.com/@growthitect→ Follow on Twitter: https://twitter.com/TylerSuomalaSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → http://joingelt.com/growthitect

#05: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, an NYC-based architect launching his own firm, Studio Bucky.We dive into how Alexander can leverage LinkedIn to attract high-quality clients. Learn how to grow your company account, setup your personal account for success, and divide your content properly.Plus we discuss how to send an effective launch announcement to your network.00:00 Episode Intro 01:54 LinkedIn Strategies 02:56 Setting Up Your LinkedIn Business Page 03:51 Maximizing Personal Profile Engagement 04:33 Leveraging Creator Mode 05:58 Building in Public and Content Strategy 13:27 A Word From Our Sponsor 14:48 How To Launch A New BrandRESOURCES MENTIONED→ LinkedIn Clicks: Increase Website Traffic From Your LinkedIn Profile - https://growthitect.com/articles/linkedin-clicks-increase-website-traffic-from-your-linkedin-profile→ Warm Emails: Drumming Up New Clients - https://growthitect.com/articles/warm-emails-drumming-up-new-clients→ Content Matrix: How Architects Generate Endless Social Media Post Ideas - https://growthitect.com/articles/content-matrix-how-architects-generate-endless-social-media-post-ideasGROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - **https://growthitect.com/join**→ Irresistible Architecture Websites (Free 5-day email course) - **https://tylertactics.ck.page/03d11a3ed9STAY**CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → joingelt.com/growthitect

#04: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.We dive into two potential projects that Alexander is trying to win right now. The first is a large distillery project in Ireland with roots from Alexander's childhood. The second is some smaller scale installations for a developer in NYC.Listen in to understand how to approach projects as a new firm and give yourself the best chance of success!00:00 Episode Intro 02:04 How to approach distillery proposal 09:33 Sponsored by Gelt 10:54 RXR Relationship Building 19:23 Consistent Business Development 23:00 Podcast OutroRESOURCES MENTIONED→ Discovery Meetings: How Architects Attract High-Quality Clients - https://growthitect.com/articles/discovery-meetings-how-architects-attract-high-quality-clients → Proposal Presentations: The Architect's 5-Step Process To Winning - https://growthitect.com/articles/proposal-presentations-the-architect-s-5-step-process-to-winning → Hearing ‘No': 4 Reasons Successful Architects Get Told No Often - https://growthitect.com/articles/hearing-no-4-reasons-sucessful-architects-get-told-no-oftenGROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → joingelt.com/growthitect

#03: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm.In this consult, we dive into the brand identity and website design of Alexander's new firm, Studio Bucky. You'll hear the unique way that Alexander approached his brand identity and what my recommendations to dramatically improve conversions from his website.If you've ever wondered about what goes into the brand and website design of an architecture firm, then this is for you![00:00] Podcast Intro[01:54] Website Thought Process[04:18] Brand Identity[07:27] Website Design Critique[14:21] Gelt Ad (Mid-roll)[28:21] Transition To A Business OwnerRESOURCES MENTIONED→ Above The Fold Design: 2x Conversions on your Architecture Firm Website - https://growthitect.com/articles/above-the-fold-design-2x-conversions-on-your-architecture-firm-website → Framing Effect: Turn Bland Services into Tasty Benefits - https://growthitect.com/articles/framing-effect → Call to Action: 6 Powerful “Contact Us” Alternatives - https://growthitect.com/articles/call-to-action-6-powerful-contact-us-alternatives-for-architecture-websitesGROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter - https://growthitect.com/join → Irresistible Architecture Websites (Free 5-day email course) - https://tylertactics.ck.page/03d11a3ed9STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → joingelt.com/growthitect

#02: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode of the Growthitect podcast, I consult with Alexander Buckridge, a NYC-based architect launching his own firm. We dive into Alexander's first proposal experience, the challenges he faced with project rejections, and strategies for using these setbacks as growth opportunities. I offer practical advice for improving client interactions, setting clear budget expectations, and structuring tiered pricing.Tune in to gain valuable insights on overcoming the initial hurdles of starting an architecture practice.[0:00] Podcast Intro[01:57] Warm Emails[18:00] Check out Gelt[20:20] Dealing With Rejection[21:58] Tiered Pricing Approach[30:37] Podcast OutroAlexander's Instagram / LinkedInRESOURCES MENTIONED→ Hearing 'No': 4 Reasons Successful Architects Get Told 'No' Often→ Proposal Presentations: The Architect's 5 Step Process To Winning→ Warm Emails: Drumming Up New Clients GROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter→ Irresistible Architecture Websites (Free 5-day email course)STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → joingelt.com/growthitect

#01: Hey everyone, Tyler Suomala here, your host of the Growthitect podcast. In this episode, I'm excited to introduce you to Alexander Buckeridge, an architect based in NYC who's taking the bold step of starting his own firm.Alexander's journey is incredibly inspiring. He's worked at some of the most notable architecture firms in both Europe and the U.S., and now he's venturing out on his own. We dive into some key topics that I think you'll find really valuable, like how to balance design with business management, the importance of having clear mission and vision statements (and how to not let them slow you down), and effective strategies for positioning a new firm in a competitive market.Alexander's diverse experiences and strategic approach are full of lessons for anyone looking to establish their own practice. So, tune in and get ready to be inspired by his story![0:00] Podcast Intro[02:07] Why start an architecture firm now?[11:26] Mission and Vision Statements[12:58] Market Positioning[25:05] Podcast OutroAlexander's Instagram / LinkedInRESOURCES MENTIONED→ Cross-Selling: Increase Client Satisfaction and Firm RevenueGROWTHITECT RESOURCES→ Join thousands of architects on the free Growthitect newsletter→ Irresistible Architecture Websites (Free 5-day email course)STAY CONNECTED→ Follow on LinkedIn→ Follow on Instagram→ Subscribe on YouTube→ Follow on TwitterSPONSORSUse Gelt for worry-free tax management for you and your firm.Get 10% off your Gelt subscription → joingelt.com/growthitect