Social Southern Creative- Real Estate Marketing Insights

Social Southern Creative- Real Estate Marketing Insights

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Welcome to Social Southern Creative's, Real Estate Marketing Insights podcast hosted by Stephanie Davis and Nina Human. This is the go-to source for real estate professionals who want to stand out in a highly competitive market. Our podcast provides valuable insights and actionable strategies to help real estate agents, brokers, and investors take their marketing game to the next level.Each week, we discuss the latest marketing trends, tactics, and technologies proven to work in the challenging world of real estate. Our guests share their success stories and offer advice on building a strong personal brand, creating compelling marketing materials, and effectively leveraging digital marketing channels to attract leads and close deals.Whether you're a seasoned pro or just getting started in real estate, "Real Estate Marketing Insights " is the ultimate resource to help you achieve your goals. Tune in every week for powerful insights and proven strategies that will help you stand out in the crowd and succeed in the competitive world of real estate.

Stephanie & Nina


    • Apr 24, 2025 LATEST EPISODE
    • infrequent NEW EPISODES
    • 29m AVG DURATION
    • 41 EPISODES


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    Latest episodes from Social Southern Creative- Real Estate Marketing Insights

    Attending Events Solo: A Confidence Guide

    Play Episode Listen Later Apr 24, 2025 15:25


    We're baaaack! Season 2 is here, and we're kicking things off with something so many of us deal with—going to events solo.In this episode, Nina and Stephanie are talking about what it really takes to walk into a room alone and still feel confident, collected, and ready to connect. Whether it's a networking event, a panel, or a launch party, we've got tips to help you:✨ Shake the awkward “what do I do with my hands?” feeling ✨ Start convos without overthinking it ✨ Show up like the boss you are—even if you don't know a soul ✨ Actually enjoy yourself (yes, it's possible!)If you've ever skipped an event because you didn't have someone to go with, this one's for you. Hit play—and let's walk in like we own the place.Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Outsourcing Success:How to Hire a Marketing Professional for Your Business

    Play Episode Listen Later Jun 18, 2024 20:00


    Welcome to Social Southern Creative. In this episode we will  be your ultimate guide to finding the perfect marketing company for your business needs. In this episode, we explore how to navigate the dynamic world of marketing to find the ideal company who can handle your social media, email creation, and flyer designs with expertise and flair.In this episode, we focus on the steps to take when hiring a marketing company, including:Identifying your specific marketing needs and goalsEvaluating potential companies' portfolios and past workUnderstanding the importance of clear communication and cultural fitEnsuring they have the skills to create engaging social media contentFinding experts in crafting compelling email campaignsSelecting designers who can produce eye-catching flyersJoin us as we share insider tips and real-life success stories to help you make informed decisions and choose a marketing company that aligns with your brand vision and objectives.Tune in to Social Southern Creative and discover how to elevate your marketing efforts with the perfect partner by your side.Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Reputation Rescue: Transforming Bad Google Reviews into Growth Opportunities

    Play Episode Listen Later Jun 11, 2024 23:34


    Welcome to Real Estate Marketing Insights, the podcast where we dive deep into the latest strategies and best practices for marketing in the real estate industry. In this episode, we tackle a challenge that every business professional faces at some point: handling bad Google reviews.Join us as we explore effective techniques to respond to negative feedback with grace and professionalism, turning potential setbacks into opportunities for growth. We'll discuss:The importance of addressing bad reviews promptly and constructivelyCrafting thoughtful and empathetic responsesLeveraging negative feedback to improve your servicesStrategies for encouraging satisfied clients to leave positive reviewsWhether you're a seasoned business owner  or just starting out, our insights will equip you with the tools you need to protect and enhance your online reputation. Tune in to Real Estate Marketing Insights and learn how to transform negative reviews into a powerful marketing assetCheck out our website for more information on Social Southern CreativeWe are a full-service marketing agency helping small businesses grow and scale. Through our in-person marketing classes, comprehensive Content and creative services, and strategic marketing solutions, we empower companies to reach their full potential.Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Thriving Without Burnout: How to Manage Social Media Marketing Stress for Business Owners

    Play Episode Listen Later Jun 7, 2024 27:58


    Welcome to Real Estate Marketing Insights, the podcast dedicated to helping real estate professionals navigate the ever-evolving world of marketing. In this episode, we address a critical yet often overlooked aspect of social media marketing: its mental toll on business owners.Social media is a powerful tool for growing your business, but the constant demands and pressure to stay active can lead to burnout and stress. Join us as we explore:The psychological impact of social media on business ownersStrategies to maintain a healthy work-life balance while managing your online presenceTips for creating a sustainable social media plan that promotes your business without overwhelming youPositive ways to engage with your audience and build a supportive online communityTune in to Real Estate Marketing Insights and learn how to utilize the power of social media in a way that benefits both your business and your well-being. Discover how to stay motivated, inspired, and mentally resilient while leveraging social media to its fullest potential.Visit us at Social Southern Creative for more information on our services and how we can best serve you! Click Here Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Accountability Hacks: Simple Strategies for Regular Posting

    Play Episode Listen Later Jun 7, 2024 13:47


    Welcome to Real Estate Marketing Insights, this episode is your quick and practical guide to staying on top of your social media game. In this short and impactful episode, we share actionable techniques and tips to keep you accountable and ensure you consistently post engaging content, even during the bustling summer months. Whether you're juggling summer travels, managing the kids at home, or just trying to keep up with the season's pace, we've got you covered. Tune in for tips that help you maintain your online presence and keep your  business thriving all summer long. Don't let the summer heat slow you down—stay connected, stay active, and stay ahead with Real Estate Marketing Insights!Here is a link to Atomic Habits by James Clear. I highly recommend this book for anyone looking to create great habits fo r their business and personal life. Find the book here .Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    The Viral Blueprint: Everyday Influencers Unveiled and How You can Do The Same!

    Play Episode Listen Later Apr 18, 2024 33:12


    In today's podcast we dive into the real stories behind ordinary people who became internet sensations simply by being themselves. We explore the journeys of these unlikely influencers, uncovering the raw and relatable moments that propelled them to stardom. From heartfelt posts to viral videos, we dissect what it takes to captivate an audience in today's digital landscape. Whether you're a budding content creator or just curious about the phenomenon,  "Authentic Influence" offers practical tips, inspiring stories, and the secrets to success in the ever-evolving world of social media. Tune in to learn how authenticity can not only build a following but also create a lasting impact. Join us and discover how you too can turn your everyday into the extraordinary.Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Keeping Your Marketing In-House: Without Feeling Overwhelmed

    Play Episode Listen Later Mar 6, 2024 49:32


    You've been told to follow the latest marketing trends and hop on every platform out there to see results, right? But the truth is, it's left you feeling overwhelmed and unsure of where to start. You're not alone in feeling this way. Many small business owners and solopreneurs have experienced the same frustration. It's time to break free from the noise and confusion of traditional marketing advice. Let's uncover a simpler and more effective approach to in-house marketing strategies that will work for your unique business. Let's dive in and discover a strategy that's tailored to your needs and goals. Get ready to take the first step towards a more streamlined and successful marketing plan.xoxoStephanie and Nina The key moments in this episode are:00:00:02 - Introduction to Real Estate Marketing Insights 00:01:26 - Overcoming Marketing Challenges 00:07:40 - The Power of Authenticity in Branding 00:09:47 - Getting Started with In-House Marketing 00:12:22 - Authenticity and Comfort on Social Media Platforms 00:13:18 - Expanding Social Media Reach 00:15:07 - Intentional Research Time 00:20:28 - Running Marketing Like a Department 00:23:50 - Establishing Pillars for Your Business 00:24:15 - Capturing Content and Content Calendar 00:26:24 - Developing Content Creation Skills 00:27:43 - Scheduling Posts for Efficiency 00:30:05 - Essential Tips for Video Content 00:35:12 - Embracing Automation 00:35:28 - Authenticity and Consistency 00:36:50 - Leveraging Trends 00:37:11 - Piggybacking on Viral Content 00:41:11 - Avoiding Information Overload 00:46:31 - Finding Your Creative Outlet 00:47:12 - Personal Inspiration and Encouragement 00:48:09 - Teaching Henry PI 00:47:00 - Seeking Guidance and Support 00:49:15 - Conclusion and Farewell Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Authenticity is Key: Becoming a Micro Influencer in Your Niche or Industry

    Play Episode Listen Later Feb 2, 2024 35:57


    Have you heard these 3 myths about influencer marketing for businesses? Many believe it's only for big brands, requires a huge budget, and guarantees instant success. But I'm about to reveal the truth that will revolutionize your marketing strategy. Stay tuned for the game-changing insights.In this episode, you will be able to:Cultivate authenticity and engagement for a loyal customer base.Amplify your brand exposure with savvy marketing strategies.Gain insights from real case studies and impactful data.Drive urgency and trust with compelling proof of purchase.The key moments in this episode are:00:00:02 - Introduction to ASMR and Influencer Marketing 00:02:41 - The Effectiveness of Influencer Marketing 00:05:19 - Social Proof and Visibility 00:07:31 - The Rise of Micro-Influencers 00:11:08 - Pricing and Authenticity in Influencer Marketing 00:12:39 - Importance of Authenticity and Engagement in Influencer Marketing 00:14:23 - Creating Influence through Authenticity 00:19:45 - Consistency and Collaboration in Influencer Marketing 00:23:33 - Embracing Video in Influencer Marketing 00:24:31 - The Rise of Silent Influencers 00:25:27 - Authenticity and Brand Loyalty 00:26:13 - Utilizing Influencer Marketing 00:29:29 - The Power of Influence 00:34:24 - Shameless Plugs and Future Plans Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Listing Appointment Success in Under 15 Minutes: A Framework for New Agents

    Play Episode Listen Later Jan 29, 2024 14:33


    Stand Out & Secure the Listing: Essential Strategies for New Real Estate AgentsAre you a new real estate agent struggling to secure listing appointments? Join me as we share key strategies for success in this competitive industry. From building rapport with clients to providing valuable market analysis, these tips will help you stand out and secure more listings. But what happens when a seemingly perfect listing appointment takes an unexpected turn? And the seller wants to list at a crazy high price? We have a solution for that too! In this episode, you will be able to:Gain real estate marketing insights to outperform competitors.Master successful listing appointment strategies for more listings.Build rapport with clients to win their trust and loyalty.Provide a compelling CMA report for impactful client presentations.Confidently walk clients through the selling process with ease.The key moments in this episode are:00:00:02 - Introduction to Real Estate Marketing Insights 00:03:46 - Conducting a Home Tour and Gathering Information 00:08:53 - Presenting the Comparative Market Analysis 00:10:53 - Pricing the Home and Red Line Triggers 00:11:20 - Setting Expectations and Conclusion 00:11:27 - Importance of Getting Listings 00:11:37 - The Net Sheet 00:12:34 - Walkthrough of Selling Process 00:13:17 - Building Rapport and Trust 00:14:03 - Additional Resources Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    From Zero to Hero: How One Client Built a Thriving Facebook Community

    Play Episode Listen Later Jan 23, 2024 31:24


    Does it sound familiar that you're struggling to generate leads and create an engaging community for your real estate business on Facebook? You may have been told to simply post listings and wait for leads to come in, but this ineffective action can leave you feeling frustrated and stuck with minimal engagement and leads. The pain of not seeing results can hinder your ability to grow your business and connect with potential clients in a meaningful way.In this episode, you will be able to:Unlock the benefits of starting a thriving Facebook group for your real estate business.Learn effective strategies for creating and growing successful Facebook groups.Master the art of nurturing leads within your Facebook group community.Explore proven techniques for efficiently managing and engaging your Facebook group.Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Mapping out Success: Creating a Marketing Strategy for 2024 that Levels Up Your Business

    Play Episode Listen Later Dec 5, 2023 47:05


    Welcome to this week's episode of the Real Estate Marketing Insights podcast with your hosts, Stephanie and Nina! Today, we dive deep into the topic of creating an effective marketing strategy to help you achieve all of your goals in 2024.Marketing is a vital aspect of any business, whether you're an entrepreneur, a small business owner, or a marketer for a larger company. In this episode, we lay out a step-by-step guide on how to develop a  marketing strategy that brings you closer to your objectives.We begin by discussing the importance of setting clear  goals. Without defined targets, it becomes challenging to track progress and make informed decisions. Stephanie and Nina provide valuable insights on how to identify and prioritize your goals to ensure you're on the right track.Next, we delve into analyzing your target audience and creating buyer personas. Understanding your ideal customers is essential for tailoring your marketing efforts effectively. Our hosts share practical tips on conducting market research, collecting data, and crafting buyer personas that resonate with your audience.Once your goals and target audience are defined, we move on to crafting the right messages and selecting appropriate marketing channels. This includes identifying the best platforms to reach your audience, whether it be through social media, email marketing, content creation, or traditional advertising.To further assist you in creating your marketing strategy, we have included a link in the show notes for a free 15-page downloadable guide. This guide offers additional tips, templates, and examples to help you get started and make the most of your marketing efforts in 2024.Tune in to this episode of Real Estate Marketing Insights, hosted by Stephanie and Nina, as they guide you through the essential steps of creating a n effective marketing strategy. Get ready to unlock your business's full potential and achieve all your goals in the new year!Free Marketing Strategy Workbook Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Let's Talk TikTok: Real Estate Experts Dish on Their First 10 days on Tiktok

    Play Episode Listen Later Nov 16, 2023 18:52


    Stephanie and Nina dive headfirst into the world of TikTok, hoping to expand their Marketing  Agency business.Are you a real estate professional looking to tap into the potential of TikTok?? In this episode, we debunk these myths and reveal the truth behind starting a brand new TikTok Account.  We will discuss what we have learned in our first 10 days as brand new Tiktokers. The key moments in this episode are:00:00:02 - Introduction and Overview 00:01:11 - Why They Joined TikTok 00:02:43 - Strategy and Approach 00:05:43 - Developing a Strategy 00:06:36 - Goal of TikTok 00:11:27 - TikTok as an SEO Driven Platform 00:12:41 - Utilizing Hidden Keywords 00:14:11 - Different Types of TikToks 00:15:41 - Favorite TikTok Content 00:16:57 - Dealing with Comments Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Unveiling the Hottest Marketing Trends in 2024: Stay Ahead of the Game!

    Play Episode Listen Later Nov 7, 2023 32:16


    Discover the secret to marketing success in 2024. Stephanie  &  Nina , the  host of Real Estate Marketing Insights, discuss the trends you will see in digital marketing in 2024. Does this sound familiar? You've been told to constantly adapt your marketing strategies to stay relevant in 2024. But despite your efforts, you're not seeing the results you expected. The frustration of investing time and resources into ineffective actions without seeing any significant improvement can be  discouraging. But there's a better way to navigate the ever-changing marketing landscape and achieve the desired outcome. Let's talk about it in this episode of Real Estate Marketing InsightsFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Mastering Difficult Conversations: Real Estate Agents' Guide to Success!

    Play Episode Listen Later Oct 25, 2023 24:04


    Do you want to enhance your communication skills as a real estate agent and achieve successful resolutions with clients? Are you looking for a solution that will help you navigate difficult conversations with ease? Look no further, as  we will be sharing  powerful techniques that will enable you to attain the outcome you desire. By implementing our communication strategies, you will be able to effectively handle challenging discussions and build stronger relationships with your clients, ultimately leading to favorable outcomes.In this episode, you will be able to:Master real estate marketing insights to boost your success.Navigate and ace difficult conversations with clients like a pro.Build lasting trust with clients for long-term relationships and referrals.Uncover the secrets to creating value in the real estate market.Learn effective communication strategies to win over clients and close more deals.Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Spooktacular Halloween Marketing Tricks to Connect with Your Community

    Play Episode Listen Later Oct 25, 2023 10:25


    Stephanie and Nina believe  Halloween presents a unique opportunity for real estate professionals to connect with people in their neighborhood and build relationships. By taking advantage of the excitement around Halloween, Stephanie & Nina encourages their listeners to create situations that allow for more meaningful connections, rather than being pushy salespeople. With her laid-back and personable approach, Stephanie & Nina aim to inspire  their audience to embrace the Halloween spirit and use it as a tool for establishing authentic connections and memorable experiences in their real estate marketing efforts.In this episode, you will be able to:Discover creative Halloween marketing strategies that will set you apart from your competitors and attract attention from your community.Learn effective ways to build authentic connections with your community, fostering trust and loyalty among potential clients.Explore how to create memorable experiences for engagement, leaving a lasting impression on your audience and increasing word-of-mouth referrals.Uncover unique offerings that will make you stand out in the real estate industry, ensuring you are top of mind when it comes to buying or selling homes.Find out how to utilize photo ops as a powerful tool for community engagement, enhancing your online prFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Maximizing Marketing Dollars: Strategies for Real Estate Agents to Gain Exposure

    Play Episode Listen Later Oct 17, 2023 33:23


    Stephanie and Nina, the hosts of Real Estate Marketing Insights, have always been passionate about finding effective strategies to help real estate agents succeed. As a seasoned marketing expert, Stephanie understands the challenges that agents face when it comes to allocating their marketing dollars wisely. It was through her own experiences and struggles with Shiny Object Syndrome that Stephanie realized the importance of having a clear marketing strategy. She discovered that without a solid plan in place, it's easy to get sidetracked by the latest trends and lose focus on what truly matters. Stephanie and Nina's mission is to guide real estate agents in their first three to five years of business, providing them with insights on where to spend their marketing dollars to gain maximum exposure. Through the podcast, Stephanie and Nina shares their expertise and highlights success stories of clients who have benefited from their advice. Instagram Link!Follow us on FacebookFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Get Ahead of the Competition: How to Build a Strong Day 1 Foundation in Real Estate

    Play Episode Listen Later Sep 26, 2023 43:18


    Join us as we guide you through the essential steps to start your real estate career on the right foot. Learn the secrets to treating real estate as YOUR  business, selecting the perfect farming area, and acquiring the knowledge needed to succeed. But be warned, only 15% of agents make it past the first two years... Will you be one of them? Discover why real estate isn't  a hobby, but a serious business that demands a strategic approach.Learn why zeroing in on a specific area enhances your prospects and provides invaluable networking opportunities.Shatter the illusion of immediate wealth in real estate, setting realistic expectations for success.Build a solid foundation in real estate that ensures lasting success, branching out your prospects for the future.Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Elevate Your Business: The Power of Adopting a Full-Time Mindset in Real Estate

    Play Episode Listen Later Sep 20, 2023 24:00


    Elevate Your Business: The Power of Adopting a Full-Time Mindset in Real EstateDoes this sound familiar? You've been told that dabbling in real estate on the side is enough to achieve success. But the reality is, sporadic efforts and a part-time mindset are holding you back. And the pain of not seeing the results you desire is becoming increasingly frustrating. It's time to break free from the ineffective action of treating real estate as a hobby and embrace the full-time mentality that will elevate your business to consistent success.In this episode, you will be able to:Explore the crucial switch from part-time enthusiast to professional business operator.Grasp the essential role of regular lead generation in marking your real estate victories.Learn the art of choosing the most fitting brokerage and mentors to push your business forward.Master the skills needed for efficient time management to increase your work output.Appreciate the value of outstanding customer service and intelligent networking in the growth of your venture.The key moments in this episode are:00:00:02 - Introduction, 00:01:40 - The Side Hustle Mindset, 00:03:16 - The Possibility of Part-Time Real Estate, 00:04:11 - Side Hustle vs. Passive Income, 00:05:34 - The Power of Mindset and Language, 00:07:23 - Full-Time Mentality in Part-Time Hours, 00:12:14 - Lead Generation Efforts, 00:13:50 - Choosing the Right Brokerage and Mentor, 00:15:48 - Effective Time Management, 00:16:46 - Providing Excellent Customer Service, 00:17:37 - Networking Effectively, 00:19:04 - Continuous Education, Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Maximize Your Instagram Impact: Game-changing Strategies for Real Estate Agents

    Play Episode Listen Later Aug 31, 2023 37:48


    Does this sound familiar? You've been tirelessly posting on Instagram and trying to land more clients, but your engagement and growth aren't improving. You've been told to simply post consistently and use popular hashtags, but it's not giving you the results you desire. The frustration and disappointment of putting in effort without seeing the desired outcome can leave you questioning if Instagram marketing is worth it. But don't lose hope, there are proven strategies that can revolutionize your approach and finally bring you the engagement and growth you've been longing for.In this episode, you will be able to:Improve your real estate marketing techniques by leveraging Instagram's influence.Create a compelling personal brand on Instagram that sparks interest and pulls in potential leads.Grasp essential Instagram marketing stratagems to catapult your brand projection.Discover how AI tools can double up your Instagram marketing efficiency.Dive into the necessity of humor and adaptability in navigating one's way through the world of Instagram.The key moments in this episode are:00:00:02 - Introduction to Real Estate Marketing Insights, 00:00:33 - The Power of Instagram in Real Estate Marketing, 00:03:40 - The Importance of Personal Branding on Instagram, 00:05:00 - Instagram for Lead Generation, 00:06:29 - Instagram Statistics and Insights, 00:08:15 - Social Media Success in Real Estate, 00:12:15 - New Features and Trends in Social Media, 00:13:36 - The Benefits of Using Inbox for Links, 00:15:24 - Drawbacks of the Recipe/Link Comment Trend, 00:17:31 - Importance of Clear and Bold Fonts, 00:18:36 - Personal vs. Work Instagram Accounts, 00:24:46 - AI Tools for Marketing, 00:25:59 - AI Insights and Optimization, 00:26:58 - Best Time to Post, 00:29:46 - Dead Strategies, 00:32:25 - Instagram's Continued Relevance, 00:36:43 - Sharing Yard Responsibilities, 00:36:49 - Funny Lawn Mower Story, 00:37:11 - Weed Removal, 00:37:26 - Wrapping up and Call for Questions, https://www.instagram.com/socialsoutherncreative/https://www.facebook.com/SocialSouthernCreativehttps://www.youtube.com/@socialsoutherncreative4152/videoshttps://www.linkedin.com/in/stephanie-davis-a74b80205/https://socialsoutherncreative.com/Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Secrets to Finding Niche Content in Real Estate: It's Easier Than You May Think!

    Play Episode Listen Later Aug 16, 2023 19:48


    Are you a real estate professional looking to boost your marketing game? Well, get ready to debunk some common myths about finding and addressing niche topics in real estate. Myth #1: Niche marketing is only for large real estate companies. Myth #2: Niche topics are too restrictive and limit your client pool. Myth #3: Niche marketing is time-consuming and ineffective. Stay tuned as I reveal the truth behind these myths and share strategies that will attract more potential clients in your niche.Timestamped summary of this episode:00:00:02 - Introduction, Stephanie introduces the podcast and discusses the importance of standing out in the real estate industry.00:01:09 - The Power of Niche Content, Stephanie explains the concept of niche content and why it's essential in today's oversaturated market. She highlights the two main reasons agents don't post niche content: not knowing what to post and the required research.00:02:24 - Finding Niche Content on Facebook Groups, Stephanie and Nina discuss Facebook Groups as a valuable source for finding niche content. They explain how real estate professionals can join relevant groups and use the questions asked by group members to create targeted content.00:04:38 - Answering Questions from Facebook Groups, The hosts share a question from a real estate agent living in a new construction neighborhood. They provide advice on capturing potential buyers before they visit the sales office, debunking a wild suggestion and offering practical strategies like leveraging local businesses and enlisting the help of neighbors.00:08:33 - Leveraging Social Media for Lead Generation, Stephanie and Nina discuss the power of social media for lead generation. They emphasize the importance of creating engaging content and leveraging platforms like Instagram Reels and Canva to reach a wider audience. They provide tips on using niche content to create conversation starters and spark interest in potential clients.00:12:28 - Don't be Spooked by Low Follower Count, The hosts discuss the importance of not being discouraged by a low follower count when hiring a content creator.00:12:40 - Communicating Price Adjustments to Sellers, The hosts share their advice on how to communicate with sellers about reducing the price of a listing, suggesting the use of trigger points and evidence-based conversations.00:14:30 - Creative Ways to Promote a Listing, The hosts jokingly mention a Facebook suggestion to target sellers with ads to make them think their house is being promoted. They then offer more practical advice, such as hosting a broker's party and obtaining feedback from other agents.00:16:10 - Managing Time and Resources for Video Production, The hosts emphasize the importance of time blocking and planning ahead for video production. They also suggest hiring a video editor if necessary and leveraging existing written content to create reels.00:19:00 - Wrapping Up and Future Plans, The hosts conclude the episode by discussing their upcoming plans, including Stephanie's trip to Colorado and the start of Henry's school. They reflect on the challenges and lessons learned from their summer break.Follow us on Instagram Follow us on FacebookFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Master the Art of Time Blocking: Work-Life Balance Tips from Real Estate Pro and Mom of 3, Kiara DuBose

    Play Episode Play 46 sec Highlight Listen Later Aug 11, 2023 36:34


    Driven real estate agent Kiara DuBose strives to achieve work-life balance by implementing the powerful strategy of time blocking, as she juggles the demands of her career and the needs of her family.Thrust into an unexpected situation, Kiara DuBose's life took an unforeseen turn that when her full-time job was furloughed while 8 months pregnant due to the pandemic Little did she know, this twist of fate would lead her on a successful journey into the world of real estate. With no prior knowledge or connections, Kiara's leap of faith led her to finding her passion for helping others facilitate the dream of home ownership. But what challenges did she encounter? And how did she navigate the uncharted territories of this new career especially with 3 small children?  Take a listen to the exciting and inspirational story of Kiara DuBose. Follow Kiara on InstagramFacebookLinkedinFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Referral Success: How to Build Genuine Relationships that Drive your Real Estate Business

    Play Episode Listen Later Jul 17, 2023 21:22


    Unleash the untapped potential of personal connections and witness your real estate business soar to new heights. Discover the surprising twist that revolutionized my marketing strategy, as I stumbled upon a concept that transformed my perspective on generating referrals. Brace yourself for an unexpected journey of connection, opportunity, and the secret door that awaits.In this episode, you will be able to:Uncover the subsstantial role that referrals play in the expansive arena of real estate marketing.Master the art of relationship-building that constantly opens up opportunities for referrals.Decipher the unique role of personal ties in referral generation.Equip yourself with the proven tactics to foster professional relationships that keep delivering referrals.Instigate systems that continuously pour out referrals, accelerating your business development.Visit our WebsiteCheck us out on Instagram Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Maximize Referral Income: How to Build an Unshakeable Referral Business

    Play Episode Listen Later Jul 10, 2023 29:35


    If you're feeling frustrated and overwhelmed by the lack of income growth despite your efforts to increase referrals and repeat business, then you are not alone! Many real estate agents find themselves stuck in a cycle of inconsistent income despite their best intentions. You may be tirelessly attending networking events, sending out newsletters, and even offering incentives, but instead of seeing a significant increase in referrals and repeat business, you're left with minimal results. It's time to break free from this cycle and discover the strategies that truly maximize referral-based income, ensuring a steady and substantial growth in your earnings.In this episode, you will be able to:Unravel the potency of referrals for distinguishing your real estate business amidst competition.Uncover key tactics to fortify relationships that yield beneficial referrals over time.Unearth the unrealized monetary potential stemming from enhanced referrals and repeated business.Dig into innovative methods for generating referrals like leveraging sports schedules or being present on social media platforms.Embrace practical ways to embed a consistent referral program within your business routine to assure consistent income.The key moments in this episode are:00:00:00 - Introduction, 00:00:41 - Recent Trip to Africa, 00:02:12 - Importance of Referrals, 00:05:12 - Referral Systems, 00:08:09 - Consistency in Referral Systems, 00:12:41 - Introducing the idea of sending out schedules for different sports, 00:13:33 - Utilizing social media for referrals, 00:14:49 - Being intentional about human connection, 00:18:11 - Utilizing church as a networking opportunity, 00:20:22 - Seeking out networking opportunities, 00:24:25 - The Power of a Handwritten Note, 00:24:41 - Using a PS in Your Messages, 00:25:33 - Making Referrals a Routine, 00:25:43 - Referrals Level the Playing Field, 00:26:15 - Importance of SystemsClick Here to visit us on Instagramhttps://socialsoutherncreative.com/Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Fail-Proof Strategies to Win Over Potential Clients Without Coming Across as Salesy & Pushy

    Play Episode Listen Later Jul 5, 2023 11:43


    In this episode of Real Estate Marketing Insights, join me as I dive into the challenge of reaching potential customers without feeling pushy or salesy. Discover the secrets to building trust, providing value, and making effective follow-ups. But what happens when an unexpected obstacle threatens to derail all your hard work? Find out in this  episode...Digest how diligent follow-ups can transform your sales progress.Kick your fear of being seen as pushy to the curb, while maintaining your sale's edge.Extract ways to seamlessly integrate value into every client interaction.Comprehend the role of concise and targeted messaging in efficient follow-ups.Unravel the science of personalization in customer journey through vigilant note-keepingFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    The Power Of Perception: Leveraging Personal Branding for Career Growth

    Play Episode Listen Later Jun 27, 2023 20:22


    Does this sound familiar? You've worked hard to establish your career, but still feel like you're blending in with the crowd. You've been told to network and create a resume that stands out, but those actions haven't brought you the success you crave. It's frustrating to put in the effort and not see the desired results. But what if there is a better way? In this episode, we'll explore the power of personal branding and how it can set you apart in your career. Say goodbye to feeling invisible and hello to a unique personal brand that attracts opportunities and success.In this episode, you will be able to:Discover the crucial role of personal branding in today's marketing world.Uncover the key components of a personal brand, such as values, vulnerability, and backstory.Explore the effective utilization of social media channels like Instagram and YouTube.Learn the significance of consistency and nuanced messaging in personal branding.Find out how to foster a like-minded community through intentional personal branding efforts.FacebookYoutubeInstagramhttps://socialsoutherncreative.com/Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Maximizing Email Marketing for Real Estate Agents: Insider Tips to Get More Subscribers

    Play Episode Listen Later Jun 9, 2023 17:22


    In this episode, you will be able to:Explore the unmatched profitability of email marketing as a digital channel.Learn creative approaches to amplify your subscriber base and propel business growth.Understand how to boost customer engagement with content that truly resonates.Master the art of tailored email campaigns by capitalizing on segmentation tactics.Grasp the significance of unwavering commitment in achieving email marketing triumphs.The resources mentioned in this episode are:Attend in-person networking events and offer a free resource in exchange for email addresses.Make consistent and constant requests for email addresses on social media and emphasize the value of the content subscribers will receive.Create a granular freebie or lead magnet and offer it in exchange for email addresses. Use Canva to design the freebie and share the link on social media.Ask for email addresses in everyday conversations with potential clients.Partner with other businesses to offer a discount or other incentive in exchange for email addresses. Consider partnering with businesses like carpet cleaning, moving companies, and landscaping companies.Visit our WebsiteFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Is It Time To Invest Some Money Back into Your Career, But Not Sure Where To Start? We Break Down the Best Options

    Play Episode Listen Later Jun 2, 2023 34:25


    Marketing on a Budget: Socialsoutherncreative's $3,000 Game Plan to Boost Your BusinessAre you a Real Estate Agent looking for a smart investment in your marketing efforts? Wondering how to achieve long-term growth for your business? Look no further! WE have the solution to help you reap the benefits of targeted marketing strategies, which can provide sustainable and substantial growth for your business in the long run.In this episode, you will be able to:Explore the advantages of hiring a virtual assistant to lighten your workload and optimize your productivity.Examine crucial aspects to consider when employing a video editor or social media manager for your projects.Grasp the necessity of implementing systems to proficiently manage paid advertising efforts.Recognize the value of investing in a high-quality website, email marketing services, and effective SEO practices.Uncover the benefits of acquiring a marketing coach to develop a personalized plan for your business growth.The key moments in this episode are:00:00:00 - Introduction, 00:06:34 - Hiring a Virtual Assistant, 00:12:30 - Email Marketing, 00:18:12 - Content Creation, 00:23:45 - SEO, 00:12:26 - Who Should Hire a Video Editor?, 00:14:02 - Social Media Manager, 00:16:33 - Paid Ads, 00:21:18 - Content Creator, 00:25:00 - Website Design and SEO, 00:26:03 - Email Marketing, 00:28:25 - Hiring an SEO Expert, 00:29:39 - Honorable Mentions, 00:32:30 - Weekend Plans, Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Stand Out in the Real Estate World: Master YouTube Marketing (Get ahead, only 10% of agents are using Youtube)

    Play Episode Play 33 sec Highlight Listen Later May 23, 2023 37:31


    Ya'll.......Only 9% of Real Estate Agents are using Youtube for their marketing efforts!Do you know what that means for you? It is time to capitalize, my friend!In this episode, you will be able to:Learn about YouTube's powerful impact on a real estate agent's marketing blueprint.Refine your knack for creating persuasive YouTube videos, specifically for real estate audiences.Delve into the three types of videos that real estate agents should master: community highlights, property features, and relocation insights.Understand the perseverance needed to excel on YouTube and generate interest from potential clients.Appreciate the importance of top-tier visuals in elevating a real estate agent's marketing strategy.Youtube Creator Challenge SocialSouthern CreativeOur newest IG page for the podcastFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    From insecurity to success: How Mastering my Voice in Videos Transformed my Business.

    Play Episode Play 46 sec Highlight Listen Later May 12, 2023 36:28


    Boost Your Video Confidence & Skyrocket EngagementFrom insecurity to success: how mastering my voice in videos transformed my business. Discover the power of your voice in marketing and how it can help you build trust and connection with your audience. But, what happens when you don't like the way you sound on camera? Can you change your voice? Tune in to find out as Stephanie shares tangible tips and tricks to improve your speaking skills. In this episode, you will be able to:Tap into the crucial role of tone and emotion in successful video marketing strategies.Promote authenticity and uphold consistency in your message delivery for sustained audience interest.Elevate your communication skills by applying punctuation and breathing techniques in your speech.Spice up your content by weaving in personal accents, ensuring viewer engagement and connection.Harness the influence of voice in videos to cultivate strong relationships and drive engagement.The key moments in this episode are:00:00:00 - Introduction, 00:02:33 - The Power of Voice, 00:06:42 - The Emotion in Voice, 00:09:25 - The Importance of Pausing, 00:11:14 - Conclusion, 00:14:14 - The Importance of Tone on Social Media, 00:16:19 - Using Ascending Tones, 00:20:36 - How to Use Your Voice on Instagram, 00:22:45 - Keeping Your Audience Captivated, 00:26:02 - Using Voiceovers, 00:27:41 - Dressing for Success, 00:28:43 - Framework for Videos, 00:31:34 - Consistency, 00:34:25 - Highlights, Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Mindset Matters: How to Handle the Unpaid Work That Comes W/ Real Estate

    Play Episode Play 60 sec Highlight Listen Later May 3, 2023 38:33


    In this episode, I discuss the prevalent issue of unpaid work in the real estate industry with my co-host, Nina . We provide valuable insights on how to develop the right mindset and stay motivated despite the challenges that come with the job. We emphasize the importance of self-evaluation, lead generation, and hustle towards success in real estate. We offer effective solutions to utilize unpaid time, such as becoming a referral agent or offering cleaning services, to generate leads and earn additional income. Our conversation provides a guide for agents willing to invest extra effort and work smart to succeed in the real estate industry.Follow us on YoutubeFollow us on InstagramVisit us on our WebsiteFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Maximize Your Real Estate Impact: Use Email Marketing & Mailers Unleashed

    Play Episode Listen Later Apr 28, 2023 47:44


    Combining email marketing and physical mailers can help real estate agents create an omnichannel marketing strategy that reaches their target audience effectively. By leveraging both channels, agents can deliver their message through multiple touchpoints and increase the likelihood of successful client engagement. It's essential to ensure that both the email and physical mailer content is compelling, visually appealing, and relevant to the audience. Stephanie and Nina encouraged the use of an integrated marketing approach, highlighting the benefits of incorporating both email marketing and physical mailers into a real estate marketing strategy. They explained that a mix of digital and traditional marketing channels can help agents reach different demographics and foster meaningful connections with potential clients. By offering value through relevant and appealing content, real estate professionals can enhance their brand image and foster strong relationships with their target audience.Tune into our latest episode of Real Estate Marketing insights!www.socialsoutherncreative.comhttps://www.youtube.com/https://www.youtube.com/@socialsoutherncreative4152/videoshttps://www.youtube.com/https://www.youtube.com/@socialsoutherncreative4152/videoshttps://www.linkedin.com/https://www.linkedin.com/in/stephanie-davis-a74b80205/https://www.facebook.com/https://www.facebook.com/SocialSouthernCreativeFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    ChatGPT 101: How to Use This AI Chatbot for your Real Estate Business Growth

    Play Episode Listen Later Apr 23, 2023 37:16


    In this episode of our podcast, Nina and Stephanie dive into the world of chatbot technology and how it can be used to grow your real estate business. ChatGPT, a chatbot development platform, acts as an efficient and cost-effective intern for real estate agents who are looking to increase their productivity and business growth.With the help of ChatGPT, agents will be able to free up their time which will lead to increased efficiency and productivity. Not only will they save money on administrative tasks, but they will also be able to focus on building and nurturing relationships with clients.Nina and Stephanie discuss how using ChatGPT can give agents a competitive edge in the real estate market. They also give the exact frameowork on how agents can maximize the potential of ChatGPT in their business. Tune in to learn more about the benefits of using ChatGPT and how to start leveraging its capabilities to maximize your real estate business's potential!https://socialsoutherncreative.com/Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    The Truth Behind the Hype: Dismantling the Top 10 Marketing Myths

    Play Episode Listen Later Apr 18, 2023 19:02


    Welcome to "Real Estate Marketing Insights", the podcast that helps you navigate the ever-changing world of marketing in the real estate industry. In this episode, hosts Nina Human and Stephanie Davis discuss the top 10 myths in marketing and how to avoid falling for them.Some of the myths that Nina and Stephanie debunk include the idea that marketing is just posting on Social Media, the belief that social media is the only marketing channel worth investing in, and the misconception that you need a huge budget to see results.Through their discussion, Nina and Stephanie offer practical advice on avoiding these myths and creating a successful marketing strategy that works.Whether you're a seasoned real estate agent or just starting out, this episode is a must-listen for anyone looking to improve their marketing game and get ahead in the competitive world of real estate. Tune in to "Real Estate Marketing Insights" now for valuable insights and actionable tips you can implement today.Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Selective Shopping: How to Avoid Bro Marketing and Find an Online Course or Coach that Fits Your Needs

    Play Episode Listen Later Apr 13, 2023 27:21


    In our latest podcast episode, we'll be discussing the ins and outs of bro marketing and how to avoid falling prey to its manipulative tactics when purchasing an online course. Bro marketing has become an all too common trend in the digital education space, where flashy sales pages, unachievable promises, and high-pressure sales tactics are often used to dupe people into buying courses that fail to deliver on their promises.We'll explore some of the most commonly used bro marketing tactics, such as scarcity, social proof, and false sense of urgency, and offer practical tips to help you identify and steer clear of these manipulative tactics. We'll also dive into some red flags to look out for when considering an online course and share key questions to ask before investing your time and money in any online course.Whether you're an aspiring entrepreneur, a freelancer or someone looking to improve their skills, this podcast will arm you with the tools you need to make informed purchasing decisions in the digital education space. Tune in to learn how to avoid the hype and choose courses that genuinely align with your goals and needs.Http://socialsoutherncreative.comFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    From Rookie to Rockstar: The Journey to Becoming a Top Real Estate Producer w/ Charnelle Whittemore

    Play Episode Play 60 sec Highlight Listen Later Apr 10, 2023 57:26


    Welcome to Real Estate Marketing Insights, where we are joined by real estate Broker, Charnelle Whittemore. In this episode, Charnelle shares her journey from rookie agent to a top real estate producer and broker of CW Realty.  She offers insights on what it takes to succeed in the competitive world of real estate, including the importance of consistency, authenticty, and continuously learning and adapting to industry trends. Join us as we gain valuable insights from Charnelle and learn the secrets to becoming a top real estate producer in the industry.Charnelle Whittemore is a real estate broker with over 17 years of experience. With 2 locations under her direction, Charnelle has helped countless clients sell and purchase homes throughout her career, earning a reputation as a skilled and trustworthy broker in the industry. As a broker at CW Realty,  In 2022 alone, Charnelle's team sold an impressive 55 million dollars in real estate in a town of 28,000 people, demonstrating her mastery of the market and ability to navigate even the most complex transactions. Not content to rest on her laurels, Charnelle is also a published author of Here's Your Sign, which shares her insights on pivoting her career and leaning into God's voice to guide her along the way. Charnelle's success in the industry is due in part to her talented team at CW Realty, which includes 24 agents, a full-time marketer, an education specialist, and a property manager, all of whom work together seamlessly to provide clients with the best possible experience. Overall, Charnelle Whittemore's impressive track record in the real estate industry, combined with her commitment to her community and her dedication to her team, make her a force to be reckoned with in all aspects of her life.https://socialsoutherncreative.comFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Navigating Burnout in Real Estate: An Agents Survival Guide

    Play Episode Play 25 sec Highlight Listen Later Apr 5, 2023 42:43


    In today's episode, we had the pleasure of sitting down with Crystal Rosier, a licensed real estate agent at CW Realty. With 8 years of valuable experience in the industry, Crystal shared with us some crucial insights about avoiding burnout in the fast-paced world of real estate. Drawing from her own personal experiences and challenges, she opened up about some of the things she wishes she had done earlier in her career to maintain a healthy work-life balance. Whether you're a seasoned real estate professional or just starting out, this episode is packed with tips and advice that'll help you succeed in the industry without sacrificing your wellbeing. Tune in now to learn from one of the best in the business!Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    How blogging will grow your entire marketing presence... (And make you money)

    Play Episode Listen Later Mar 31, 2023 35:14


    In today's digital age, blogging has been deemed by some as an outdated mode of communication. But is this true? In this podcast, we explore the reasons why blogging is not dead and how it still remains a valuable tool for businesses and individuals alike. We speak into the benefits of blogging, from building a loyal audience to boosting brand awareness and increasing online visibility. Join us as we debunk the myth that blogging is a thing of the past and show you why it's still relevant in today's ever-changing online landscape.https://socialsoutherncreative.comFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    How to pivot, scale, and adapt using your Personal Brand..

    Play Episode Listen Later Mar 29, 2023 36:25


    In today's entrepreneurial landscape, having a strong personal brand can set you apart from the competition. Join us on our podcast, "Building Your Personal Brand," as we explore the ins and outs of creating a standout personal brand within your business. We will share our experiences and insights on developing a unique brand identity, leveraging social media, and staying true to your values while building your business. Whether you're an entrepreneur just starting out or an established business owner looking to elevate your brand, this podcast is a must-listen. Tune in every week to gain valuable tips and strategies for building and maintaining a strong personal brand.https://socialsoutherncreative.comFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Lead Generation 101 (Including 101 ways to lead generate in your business)

    Play Episode Listen Later Mar 25, 2023 28:45


    Are you struggling to generate leads for your real estate business? In today's competitive market, having a successful lead generation strategy is crucial. Join us on this episode as we dive into the topic of lead generation in real estate. We'll discuss tips and techniques for finding leads online, utilizing social media, and building relationships with potential clients. Today we will share first hand experiences and insights on what works and what doesn't when it comes to lead generation. Don't miss out on this informative and practical discussion on how to boost your real estate business through effective lead generation.https://socialsoutherncreative.com/2023/02/20/100-lead-generation-ideas-for-real-estate-agents/- 100 Ways to lead generatehttps://socialsoutherncreative.com/Follow Us on Instagram at:https://www.instagram.com/socialsoutherncreative/Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    How to nail your next in-person Networking event and build meaning relationships from those connections!

    Play Episode Listen Later Mar 25, 2023 22:28


    Are you attending a networking event soon? Are you nervous about making meaningful connections and expanding your network? Fear not, because in this podcast episode, we will cover everything you need to know to successfully network in person.We will discuss the importance of having a clear and concise elevator pitch, how to listen actively and ask insightful questions, and strategies for building rapport and creating memorable connections. We will also cover ways to effectively follow up with contacts after the event.Join us as we share our personal experiences and best practices for networking at events. By the end of this episode, you will feel confident and empowered to make the most out of your next networking opportunity. Don't miss out on this valuable information and tune in now!Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

    Are Digital Business cards the way to go for Real Estate Networking?

    Play Episode Play 30 sec Highlight Listen Later Mar 24, 2023 23:34


    Looking to network like a pro in the digital age? Look no further than our podcast on using digital business cards! In this episode, we dive into the world of digital business cards, discussing why they're becoming the go-to option for networking professionals, how to create an effective digital business card and the best ways to use your digital card to make new professional connections. With practical tips and real-world examples, this podcast is a must-listen for anyone looking to level up their networking game. Tune in and start making meaningful professional connections today!https://businesscards.io/ - Here is the link for the website we used for our business cards.https://socialsoutherncreative.com/Follow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

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