The K9PT Academy Podcast: Business lessons for canine rehab therapists

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! This week I made a huge announcement on my personal social media that I also shared with our Canine Rehabpreneur community that my wife and I will be having twins! As you can imagine, this incredible (and a bit terrifying) life-changing event has led towards a lot of reflection and planning for what lies ahead, and for this week's episode I wanted to share some of those thought with you. Listen to the full episode as we discuss: - We often dwell on things we “should've” done earlier, but the truth is: we'll never be younger than we are today—so start now. - Wishing and waiting doesn't create results—action in the present does. - The decisions we make today shape our future more than regrets from the past ever will—what matters is what we do now. - True success isn't just about caseload or revenue—it's about building a life and business aligned with your personal values. - Happiness is already a form of success, as echoed by Carlos Alcaraz's quote: “I'd choose happiness over massive success.” - You can build a business that evolves with your life—what worked in your 30s may not work in your 40s. - Time is fleeting—especially with family. Make conscious decisions about how you want to spend it. - Working more hours or grinding harder isn't always the answer; instead, find balance and redefine what success means for you now. - The “right” time is a myth—the best time is the one where you choose to move forward, even if imperfectly. - Every phase of life and business brings new priorities—make sure your business supports, not competes with, your personal goals. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! During our most recent Incubator Mastermind Retreat we covered a lot regarding business metrics and KPIs for canine rehabpreneurs, especially when it comes to making sense of those numbers so we can understand them better and make sound business decisions based off those numbers. With that in mind, I wanted to take a small part of that discussion to share with you all regarding the 3 main numbers we need to be tracking to help us build a sustainable canine rehab business. Listen to the full episode as we discuss: How tracking your number of leads, lead-to-evaluation conversion, and evaluation-to-POC conversion gives a clear picture of your business health. How these 3 KPIs align with core business functions: marketing (leads), sales (lead conversion to eval), and retention (eval conversion to plan of care). Why most canine rehab businesses only track revenue or total visits—but that data doesn't help diagnose growth issues. Why many canine rehab businesses fail simply because they aren't tracking or reviewing these simple but powerful metrics. The importance of avoid putting clinicians in the role of “salesperson”—support them with proper systems that build trust and educate clients ahead of time. Including treatment in the initial evaluation helps build trust and makes the care plan recommendation more natural. Knowing these numbers helps you identify the real bottleneck in your business—and take strategic action to fix it. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Building and running a canine rehabilitation business, and it does certainly come with its set of challenges that as business owners we have to deal with. So, how do we keep moving forward besides all those challenges? What do we to to keep moving forward when we feel stuck and nothing seems be going in our favor? Listen to the full episode as we discuss: Many rehabpreneurs get stuck in the early stages of business because they over-plan and under-act. Success doesn't require a perfect business plan — it requires consistent forward movement and a resilient mindset. Entrepreneurial progress happens through mindset shifts, not just strategy: grit, relentlessness, and smart decision-making are key. Awareness is the starting point — only by understanding the real problem can you gain clarity, focus, and take meaningful action. Hustling isn't the goal — implementation of the right things is what leads to results, not just working harder. Resentment is common even among “successful” business owners who never planned for sustainability or freedom. Burnout often comes from lack of strategic thinking, not lack of effort. Entrepreneurs must make space for reflection and planning. Every breakthrough you want is on the other side of a hard decision — don't avoid it, face it with clarity and focus. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Marketing your canine rehab practice can feel overwhelming with all the noise out there—but it doesn't have to be. In this week's podcast episode, I'm breaking down what I believe are the 3 key facets of marketing for any canine rehab business, whether you're solo, mobile, brick-and-mortar, or growing a team. Listen to the full episode as we discuss: Canine rehab marketing should be built on three pillars: digital, external, and internal strategies. Google (especially Google My Business) should be the primary digital focus due to its effectiveness and low cost. Social media is better for brand awareness and education, not short-term client acquisition. External marketing (e.g., vet referrals, events, partnerships) is valuable but time-intensive and inconsistent. Internal marketing focuses on turning current clients into repeat or referral clients through word-of-mouth and wellness programs. Relying on only one type of marketing creates instability—diversify efforts across all three areas. As your business grows, delegate tactical tasks so you can focus on strategic planning. Track your marketing metrics (lead source, conversions, spending behavior) to make smarter, data-driven decisions. Tailor your marketing efforts to what your business needs at its current stage, not based on trends or pressure from others. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! It is episode 150! In this milestone episode, we're diving into a topic that's at the heart of long-term success as a canine rehabpreneur: transformational leadership. Whether you're solo or managing a team, how you lead—yourself, your clients, and your business—matters more than anything else. We explore the difference between transactional vs. transformational leadership, why most of us were raised around transactional models, and how shifting your mindset can build a stronger business, deeper client relationships, and a more empowered team. Listen to the full episode as we discuss: Transformational leadership is key to long-term business success, whether you're solo or managing a team. Transactional leadership relies on a reward/punishment model, which often leaves people feeling undervalued and unsupported. Transformational leadership focuses on developing people, not just getting tasks done—helping them grow in skill, confidence, and purpose. You must lead yourself first—your growth as a business owner directly impacts how far your business can go. The client relationship should be transformational too, not just transactional. Educate and empower clients to feel involved and supported. “Drop-off” appointments risk making clients feel like a number—being present and involved builds loyalty and connection. Help your team (or yourself) understand the 'why' behind processes, not just the 'what'—this builds buy-in and improves outcomes. Transformational leadership differentiates you in a competitive field, especially as corporate and mobile clinics continue to grow. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! We are now almost at 150 episodes for this podcast, which to honest it is something I am extremely proud of because this was a project that I had wanted to start years ago, but at the same time I knew consistency was going to be important and I didn't want to be someone who started a podcast and then either quit a few months later or had many weeks when we would skip because I didn't have time to record an episode. Because of that, what I am extremely proud of is the consistency of not missing a single week with a new episode since we launched the podcast in August of 2023, and today I wanted to discuss how being intentional and persistent is the key for us to “get lucky” with our business. Listen to the full episode as we discuss: Consistency is a superpower: Success isn't built on luck—it's built on showing up, week after week, even when it's hard. Persistence trumps perfection: Most people give up too soon. Staying in the game is often what separates success from failure. There's no shortcut to success: Sacrifice, mistakes, and continued learning are the real ingredients to building a sustainable business. Being intentional creates momentum: You have to decide what you want and go after it with purpose—not just hope things “work out.” People see the outcome, not the effort: Outsiders may call you “lucky,” but they don't see the behind-the-scenes work it took to get there. Invest in yourself continuously: Ongoing coaching, mentorship, and growth are key—even when others think you've “made it.” You already have the tools: Information is everywhere. The gap lies in follow-through and commitment. Your next breakthrough starts with a choice: Ask yourself: “Am I being truly intentional with the success I want?” Then act on it. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! The more strategy calls I do with canine rehabpreneurs from all over the world, the more I notice how many false beliefs we tend to tell ourselves when it comes to raising our fees and charging what we are worth. There are many reasons behind that, including cultural, emotional, and even the way we were each raised by our parents. However, one thing we need to keep in mind is that if almost everyone who we speak to on the phone is ready to book an eval right away then odds are we are significantly undercharging for our services! It is actually not good for our business to have a crazy high conversion rate from leads to evals because it actually shows that people have no pushback to how much we are charging, and we need to understand that a certain level of pushback is not only absolutely normal but kind of needed for us to know if we are at the right price point. Listen to the full episode as we discuss: If everyone says "yes" too easily, you're probably undercharging: A high conversion rate without any pushback often means your prices are too low and not reflecting your true value. Pushback is normal—and necessary—to validate your pricing: Expect and embrace some skepticism as part of the buying process. It helps ensure you're charging at a sustainable and profitable level. Skepticism is natural — your job is to educate and guide: Clients may initially doubt the value of rehab, but through education and relationship-building, you can move them from doubt to deep trust. Avoid the trap of “comfortable answers” when it comes to pricing: Relying on what "people are willing to pay" or comparing to local competitors keeps you stuck and undervalued. Shift to thinking about what your business needs. Clients will tell you they wish they found you sooner — focus on creating that experience: These powerful testimonials show that clients will pay for value once they see it. Use this as motivation to charge what you're worth and improve awareness through marketing and partnerships. Standing out is the key to moving past price objections: Differentiate yourself through your messaging, intake process, nurturing systems, and relationship-building to help clients see the unique experience you provide. Stop focusing on the few who push back and start focusing on the many who value you: Don't let occasional rejection hold you back from raising your rates and delivering higher value. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! In this episode, we dive into a topic that hits close to home for so many canine rehabpreneurs: desire vs. action. After a recent strategy call, I found myself reflecting on the gap that exists between what business owners want and what they're willing to do to make that a reality. Listen to the full episode as we discuss: Desire is the gap between where you are and where you want to be—but it's only powerful if paired with action. Many rehabpreneurs stay stuck in desire due to fear, self-doubt, or lack of confidence—not lack of clinical skills. Desire alone doesn't grow a business—it must be backed by uncomfortable but necessary actions like hiring, marketing, or raising rates. Fear often leads to self-sabotage, such as delaying hiring or avoiding outreach to vets, even when those actions align with business goals. Growth begins with mindset shifts—reframing discomfort and failure as part of the learning and success process. The solution is personal growth, not just business tactics—address the mental and emotional blocks to move forward. The real transformation happens when you pair strategy with self-awareness, which is a core part of our Business Sherpa and Incubator Mastermind programs. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! As a reminder, feel free to join us for the "Client Magnet Challenge" that I am hosting in partnership with the team at Online Pet Health this week! We have been going live each day from Monday through Friday inside a private Facebook group, each day diving deep on one particular area of marketing that will help your canine rehab business, and even if you are listening to this podcast later on you will be able to watch the recordings. Here is the link to sign-up: https://onlinepethealth.com/getting-new-clients-challenge/ For today's podcast episode we discuss the challenges and tribulations of our journey as canine rehabpreneurs, focusing on strategies to make it through and succeed regardless of what life throws at us. Listen to the full episode as we discuss: Business ownership = problem solving: Running a canine rehab business is a constant game of solving problems — the key is choosing the right problems to solve. Don't fear problems — create better ones: Rather than reacting to problems outside your control, aim to create problems that move your business forward, like needing to hire help because you're too busy. Busy schedule? That's a good problem: If your marketing works too well and you're overbooked, it gives you leverage to raise rates, hire help, or refine your services — all growth opportunities. Pricing fears are holding you back: Most rehabpreneurs undercharge due to fear of pushback. But starting with stronger rates creates better challenges to tackle (like demand management) rather than burnout from overworking. There's no prize for playing small: Choosing comfort over discomfort stunts your business. Growth requires leaning into uncomfortable situations like pricing, hiring, and marketing yourself. You can always adjust: Worried about setting prices too high? You can always course-correct — but most of the time, clients adapt when you focus on education and value. Surround yourself with a growth-minded community: Being around others who challenge your thinking and raise the bar helps shift your mindset from scarcity to confidence and expansion. You're always going to have problems — choose ones that create opportunity: The goal isn't a problem-free business. The goal is a business that creates better problems that lead to growth, freedom, and fulfillment. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! First of all, please join us next week for the "Client Magnet Challenge" that I am hosting in partnership with the team at Online Pet Health! We will go live each day from Monday through Friday inside a private Facebook group, each day diving deep on one particular area of marketing that will help your canine rehab business. Here is the link to sign-up: https://onlinepethealth.com/getting-new-clients-challenge/ For today's podcast episode we touch base on the importance of measuring and tracking our numbers and KPIs when it comes to many aspects of the business, but in particular when it comes to marketing so we know what strategies are working or not working so we can adjust our marketing plan moving forward. Listen to the full episode as we discuss: Numbers Tell a Story — So Track Them: Marketing isn't about guessing — it's about tracking what's working and what's not so you can make data-driven decisions. Avoid the Trap of the “Power of One”: Diversify like you would your financial portfolio — don't put all your eggs in one marketing basket. Use the 40/30/30 Rule for Lead Balance: Aim for 40% of leads from your primary source, 30% from a secondary source, and the final 30% from all other sources combined. Growth Comes from Long-Term Strategy: Diversifying lead sources takes time — especially building vet referrals — but it pays off in business stability and reduces risk. “Feeling Like” is Not a Marketing Strategy: Emotional decision-making based on gut feelings holds businesses back. Tracking real numbers creates clarity and direction. Start Measuring What Matters: Commit to tracking consistently to avoid emotional guesswork and build a resilient business. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Last fall we had a training inside our K9Rehabpreneur Community discussing the 5 pillars of a successful and sustainable canine rehab business, and given some of the economic and political landscape I thought it would be helpful to share that with all of our listeners. Listen to the full episode as we discuss: The tide has changed in the economy, and businesses that thrived in 2021–2022 without solid foundations are now being exposed. Sustainable growth depends on how we operate during hard times. Build relationships through marketing and nurture – Pet owners are still spending money, but only with businesses they trust. Relationship-based marketing that makes people feel heard is key to standing out and justifying your rates. Don't rely solely on word-of-mouth or vet referrals – They're great but unpredictable. Create a predictable lead generation system (e.g., Google ads, SEO) to maintain steady growth. Educate and nurture your leads – Offer helpful, free content (emails, blogs, workshops). Guide them with consistent follow-up after inquiry calls or form submissions, because people need time and reminders to make decisions. Keep investing in marketing, even during slow times – Marketing is the lifeblood of your business. Budget 5% of your desired revenue and treat it as an investment, not an expense. You're selling confidence and clarity – Especially now, clients need to feel confident in you and understand exactly how you'll help their pet. Use simple language and a clear framework to communicate your value. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! We talk a lot about marketing and everything the comes with it because marketing is always going to be the driving force of any business, regardless if it is a canine rehab clinic or not. Without marketing there are no leads, without leads there aren't new customers, and without new customers there isn't revenue coming into the business. But, one thing I don't believe I have emphasized enough is how important it is for us to automate, and at times depending on where you are at with your business, delegate some of that marketing to someone else. Listen to the full episode as we discuss: Marketing is the Driving Force: Without marketing, there are no leads, no new customers, and no revenue. Marketing is essential for sustainable business growth. Automate and Delegate Your Marketing: Automating marketing tasks and delegating them to skilled individuals can help you stay consistent without sacrificing patient care. Hiring Help Can Boost Marketing Efforts: Hiring people to manage tasks like blog writing, social media, and Google Ads can free up your time and improve your marketing impact. The Power of a Comprehensive CRM: Implementing a CRM system can streamline client management, automate follow-ups, and enhance client satisfaction. Integrated Marketing Platforms Save Time: Tools like the K9Rehab Marketing Platform offer social media management, email automation, and reputation management in one place, making marketing more efficient and effective. Building an Automated Marketing System is Key: By investing in a platform that automates and centralizes marketing efforts, you can focus more on patient care while still generating leads and growing your business. Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Last podcast episode focused on when and how to hire, and changing our mindset on it so we get the most from that situation. I got some great feedback from many of you, and with that mind I wanted to build up on that topic today and discuss how we can create an environment that will allow our team members to grow and succeed in their role. Listen to the full episode as we discuss: Hiring is just the start — the real work is creating an environment where your team can grow and succeed. Managing people is a skill most of us haven't learned, but it's essential to grow a sustainable business. Culture matters as much as performance — a high-performing team member with poor culture can do more harm than good. Understand who you're working with — A, B, C, and D players all require different leadership approaches. People change over time — the “Twin A vs Twin B” concept shows why continued personal growth is critical. Personal accountability leads to growth — leaders must own their mistakes to improve team dynamics. The right fit leads to opportunity — when a role is aligned, team members look for ways to grow, not things to complain about. You can't do the work for them — you can create the space and support, but their success is ultimately up to them. Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Through the years we have mentored and helped many different canine rehabpreneurs in a variety of different business models. Some of them were just getting started, others were growing and working through going solo to having a team, and others already had a facility with multiple staff members and were trying to figure out how to make their business more efficient and profitable. The thing to keep in mind is that regardless of the circumstances we need to develop a business model that works for us, keeping in mind our personal goals and how the business aligns with that. Because of that, some of us may want to stay small, either as mobile therapists or with a small space, while others may want to grow a larger space with many staff members. However, no matter if you are big or small, at one point you will encounter a challenge with business growth and sustainability so the business doesn't necessarily revolve 100% around you, and usually speaking those challenges with be related to finances or staff. Listen to the full episode as we discuss: Business Growth Comes with Challenges – Whether you're just starting, hiring your first team member, or scaling an established practice, business growth requires financial and strategic planning. Hiring Should Solve a Problem, Not Just Add a Role – Instead of asking "How much should I pay?", focus on what hiring someone will allow you to do and what problems they will solve for your business. Your Time is Your Most Valuable Asset – Hiring should eventually free up your time, but it won't happen instantly. You need to invest in onboarding and training before you can truly reap the benefits. You Can Only Optimize for One Business Phase at a Time – Choose between revenue/survival, profit, growth, or stability. Trying to grow while maintaining the same level of profit is a common mistake. Growth Requires Investment – Expanding your business often means spending money before making more money. You may need to reinvest profits, secure a loan, or bring in an investor, each with its own trade-offs. Avoid Funding Growth from Your Operations Account – If you deplete your financial cushion without a solid plan, it leads to stress and instability. Be strategic with financial decisions. Success Comes from Having a Clear Plan – Hoping things will change by taking things day by day creates unnecessary stress. A clear growth strategy will help you stay focused and reduce financial anxiety. The Key to Long-Term Business Success is Planning – Whether it's hiring, expansion, or financial investments, success comes from making informed decisions that align with your long-term goals. Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! The life of a rehabpreneur can be extremely fulfilling yet at the same time extremely challenging. Owning a business certainly isn't easy, and it brings a set of challenges that that will be different than any other job or position we had before. But what can we do to face those challenges? Listen to the full episode as we discuss: Three Solutions to Any Business Challenge – Accept it, walk away, or change your perspective. Every problem falls into one of these categories. The Illusion of Shortcuts – Many business owners look for an easy way out, but real success comes from accountability, not convenience. Challenges Don't Get Easier—You Get Stronger – The moment you stop waiting for things to get easier and start taking ownership, you'll make better decisions. Business Should Support Your Life, Not Take From It – Build a model that aligns with your vision, rather than allowing your business to become a burden. Success Requires Patience and Long-Term Commitment – Instant gratification doesn't lead to sustainable success. Growth takes time, persistence, and consistency. Accountability is the Key to Progress – Be accountable to yourself, your purpose, and your daily actions to achieve your definition of success. Stop Kicking the Can Down the Road – Address challenges head-on instead of delaying decisions that could move your business forward. A Shift in Perspective Changes Everything – Seeing obstacles as opportunities rather than roadblocks will determine how successfully you navigate business challenges. Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! No matter if you are just starting your business, already have an established business along with a team, or you are growing your solo practice and hiring your 1st or 2nd team member, it is important for all of us business owners to understand that in order for us to move our business forward we will need to always be working on becoming a better leader. But how can we do so? What things do we need to focus on to make sure that we are leading with integrity? Listen to the full episode as we discuss: Leadership is a Skill You Must Continuously Develop – No matter what stage your business is in, becoming a better leader is key to moving forward. Growth requires making decisions even when you don't have all the answers. Momentum is Critical – An object in motion stays in motion. Keep moving forward, even when things feel uncertain. Losing momentum makes it much harder to restart. Courage is a Muscle – Every time you avoid a tough decision, you weaken your ability to lead with confidence. Just like building physical strength, consistently challenging yourself strengthens your "courage muscle." You Can't Win Today's Game with Yesterday's Strategies – The business decisions that worked when you started won't necessarily work as you grow. Evolve your approach as your business and responsibilities expand. Take Advice from Those Who've Walked the Path – Seek mentorship and guidance from people who have successfully navigated the challenges you're facing, not just those who talk about it. Your Next Level is on the Other Side of the Decision You're Avoiding – Fear, comfort, and hesitation often hold us back from making the choices that will truly move our business forward. If You Want More, You Need to Plan for More – Success doesn't happen by accident. Set time aside to reflect, plan, and take strategic action. No One Else Can Make the Decision for You – The path to growth is yours to choose, but it requires courage, commitment, and a willingness to step into the unknown. Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Recently we had an Incubator Mastermind call where we focused on Money Mindset Shifts for Canine Rehabpreneurs. I have mentioned this before, but shifting my money mindset was something I really struggled with during my 1st or so year in business, and personally I really enjoy talking about that topic with clients, mentees, or during any training session or lecture because it is a topic so many canine rehabpreneurs really struggle with regardless of how long they have been in business. During that call we covered many different topics related to money mindset, and I wanted to discuss a few of those things with you all today. Listen to the full episode as we discuss: Charge Based on Value, Not Time: Stop selling minutes and start selling transformation and outcomes for your clients and their pets. Reframe Selling as Helping: Selling isn't about convincing; it's about offering a solution to someone who genuinely needs your expertise. Understand Why Potential Clients Say No: The main reasons are often a lack of trust and, surprisingly, prices that are too low. Selling is a Transfer of Trust: Focus on building trust, clarity, confidence, and positive energy during every interaction. Nurture Relationships Over Time: Not every lead is ready to buy immediately. Build a follow-up and nurturing system to convert hesitant leads over time. The Danger of Being ‘Too Cheap': Low prices can lead to distrust and undervaluing your services. Pricing higher can actually attract the right clients. You Are the Specialist: Stand out by positioning yourself as a rehab specialist, not just another option among general practices. Charge What You Need to Charge: Set prices that allow you to build a sustainable business, hire staff, and create a work-life balance that prevents burnout. Mindset is Everything: Overcome the fear of rejection and the false beliefs that may hold you back from charging what you're worth. Embrace a Real Marketing Strategy: Focus on educating potential clients about your unique value and nurturing trust, rather than just advertising services. Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Recently we had an exclusive training inside our FREE Canine Rehabpreneur Community focused around “What would I do if I was opening a brand-new canine rehab business?”. Today I am building up on that a bit, and discussing a question I recently got during a couple of Strategy Calls when folks asked me that based on my experience through the years helping canine rehab business owners and entrepreneurs getting their business off the ground, what did I think was the key difference between those who achieved their goals or success faster than the others… what did they do or not to do accomplish more in a shorter period of time? What key strategies do you think worked well for them? Listen to the full episode as we discuss: The importance of becoming great at problem solving and strategic thinking Why just "doing a good job" will not be enough to build the business of our dreams How to create the problems that we actually want to solve The importance of overcoming our fears and just keep moving forward Why we need to learn to embrace the journey and not just keep focused on the destination Why we need to be very careful with the false beliefs we tell ourselves, especially when it comes to money and how much we are charging Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Back when I started my journey as business owners I knew nothing about business or marketing, but I I went on a mission to learn more and more about business and marketing which led me towards this pathway of coaching and mentoring other canine rehabpreneurs along this journey. I have been doing so since 2019, and through the years I have noticed one key thing that most canine rehabpreneurs fail to understand when it comes to marketing: confusing traditional marketing, which I also call advertising, with what I can "real marketing". Listen to the full episode as we discuss: Why traditional marketing is simply about promoting and advertising services, whereas real marketing differentiates your business and attracts the right clients How adapting a real marketing strategy will help you stand out from the competition as the field of canine rehabilitation continues to grow Why we need to move beyond marketing canine rehabilitation along with the services and modalities of treatment that we provide The importance of understand why a packed calendar and long waitlist do not equal success if you are undercharging for your services How real marketing goes beyond simply attracting new clients and instead attract clients who are happy to pay you what you are worth How fear and false beliefs around pricing hold many canine rehab therapists back, and how real marketing can help overcome this challenge How implementing strategic real marketing strategies can transform your business from exhausting to fulfilling Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Many canine rehabpreneurs struggle to figure out on how to grow and scale their business, especially when it comes to finances and staff. Some of us want to stay small, either as mobile therapists or with a small space, while others want to grow a larger space with many staff members. However, no matter if you are big or small, at one point you will encounter a challenge with growth, and it will often come with finances or staff. Listen to the full episode as we discuss: Why growth begins with clarity of our goals and challenges The importance of building a business that fits what you want in life The strategies behind "hiring smart" Understand the phases of business and life, and ho that affects our business growth Plan for the best but be prepared for challenges and bumps along this journey The importance of knowing how adding staff will help you achieve more over time Shifting our mindset and understanding that in business we often need to spend money to make money Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! I recently had a few strategy calls for some canine rehabpreneurs interested in our DFY Google Ads services, and during a couple of those calls I actually had to tell them that at this point in time running google ads should no be their priority… why is that? Why would more leads potentially be detrimental to a canine rehabpreneur? Marketing will be the engine that will keep moving the business forward with new leads and new clients, but at the same time there is a difference between just focusing on marketing for results vs developing a strategy behind it. Listen to the full episode as we discuss: How to get over the fear of marketing despite the fact that we never learned anything about it in school or during or canine rehab certification The importance of switching our level of thinking from results to strategies Why there is a disconnect between business owners and marketing agencies How to develop a marketing strategy that allows you to raise your prices with customers who are happy to pay you The importance of having a long-term nurturing strategy for your leads and inquiries We are now accepting applications for new canine rehabpreneurs who would like us to manage their Google Ads account, and you can fill out your application here. Once you submit the application then we will be in touch and later on will be able to select 3 new accounts for us to start helping as early as February of this year. Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! If you have been following me then you know that I always try to learn business lessons not just from books, podcasts, or other means of getting content from business experts, but also from our everyday life so we can always be better prepared to deal with our life and business in the future. As I recorded this episode TikTok was about to get banned in the USA, and with that a lot of influencers and small business owners were suddenly about to see one of their main sources of referral and lead generation disappear. Now, by the time this podcast was published TikTok had already been reinstated, at least temporarily, but what are some business lessons we can all learn from this? Listen to the full episode as we discuss: Why the worst number in business is "one" What would you do if one of your main sources of referral was suddenly taken away from you? How this episode relates to the early COVID months and the way small businesses had to quickly adapt What can we do as canine rehabpreneurs to prevent ourselves from over relying too much on one of source referrals, especially if we over rely on veterinary referrals as client acquisition The importance of planning for the best but preparing for thew worst How large corporations in veterinary medicine struggle to pivot and adapt quickly, and how that has impacted the field of canine rehabilitation We are now accepting applications for new canine rehabpreneurs who would like us to manage their Google Ads account, and you can fill out your application here. Once you submit the application then we will be in touch and later on will be able to select 3 new accounts for us to start helping as early as February of this year. Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! We have been running the Google Ads account for a variety of different canine rehab businesses over the last year, and of course we learned a lot during that period of time and today I wanted to discuss the importance as to why you need to be leveraging google ads for your business as well. Listen to the full episode as we discuss: Do you have to outsource your google ads management or can you do it on our own? Why is Google Ads so important in today's age and how will that be affected by AI? The importance of understanding the difference between the different types of leads who may be contacting us and how that plays a key factor in making Google work for your business Why we need to diversify our marketing strategies and not just focus on veterinary referrals How we have helped clients grow and scale their business with a combination of google leads from digital marketing and veterinary referrals from traditional marketing We are now accepting applications for new canine rehabpreneurs who would like us to manage their Google Ads account, and you can fill out your application here. Once you submit the application then we will be in touch and later on will be able to select 3 new accounts for us to start helping as early as February of this year. Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! As many of us have set some goals for 2025, or at the very least are in the process of setting some goals as we enter this new year, I wanted to share some of the thoughts I recently shared with our Incubator Mastermind group when it comes the difference between goals and systems. I believe that it is far more important to set up the systems and game plan as to how we will achieve a particular goal rather than setting up the goal itself, and I think that is where a lot of us get a bit lost this time of the year when it comes to setting up our goals. Listen to the full episode as we discuss: How systems help us develop long term processes that leads towards successful and ever lasting results How focusing on goals alone can lead towards anxiety and frustration, whereas systems helps you build resiliency and adaptability The importance of building consistency with small steps that will lead towards bigger wins and have a compound effect over time Understanding that circumstances will change as the year progresses, and why focusing on systems vs goals will allow us to be much more flexible and adaptable Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! The new year is finally here, and with it new goals and hope for a better year But, how do we turn our hopes and wishes into action so we can make this year better than the last? As we move forward, it is important for us to first look back and reflect so we can figure out the best pathway forward. That is what I call "thinking time", and for today's podcast episode we discuss what are some questions we can be asking ourselves as we reflect and move forward so we can unlock our growth in 2025. Listen to the full episode as we discuss: The importance of asking ourselves what we believed before that we know is not true today Understanding why we had those false beliefs and assumptions, and how they might have prevented us from moving forward How to learn from those mistakes so we can keep growing and hitting our goals How to use this structure of thinking time with real life examples, such as when we are hesitating about raising our prices or we have done so and are now getting some pushback, or when we are trying to build our caseload but have a very inconsistent flow of new clients Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! For our last podcast episode of 2024 I wanted to share with you all something I recently shared on a group coaching call with our Incubator Mastermind members about shifting our mindset and getting out of our own domain so we can put into motion a game plan in 2025 as to how we will accomplish the goals that we have set for ourselves and our businesses. Listen to the full episode as we discuss: What is our domain and why we need to get out of it to move forward Why staying inside our comfort zone is preventing us from accomplishing what we want How our self-limiting beliefs hold us back The fear of uncertainty and how our need for predictability often keeps us from pursuing opportunities where the outcomes are unknown. The 4-step approach to get our of our domain and how that could apply to canine rehab therapists Success does not come from perfect thoughts but from imperfect actions Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Last weekend I hosted some of our clients for our last Incubator Mastermind retreat of the year, and during those retreats I always start our first session by sharing a variety of lessons and thoughts on business ownership, which as you can imagine comes from my own experience running a business and the lessons I have learned along this journey. One of the lessons I shared was about the importance of building a business that reflects what we want in life and who we are as individuals and business owners, including our own core values and beliefs. With that being said, given the timing with the holidays I thought it would be a good topic to share with you all on today's podcast episode. Listen to the full episode as we discuss: Why we need to build a business that reflects what we want from it What would entail to build that business and the impact it have in our lives Why corporations in veterinary medicine are unable to build this style of business and how that impacts the field of canine rehabilitation How do I see that impacting our field and how rehabpreneurs can benefit from it Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! One of the things I often hear from canine rehabpreneurs is the challenging on managing our time in an efficient and effective way, especially when we are seeing patients while trying to run a business at the same time. Yes, that is a challenge, and it often gets in the way of us doing the things we need to do to help our business grow because we end up getting so ingrained with the day-to-day of what needs to be done, both with patients but also with administrative tasks. The reality is that our biggest challenge is not the time it takes to complete a certain task, but usually the time it takes for us to get emotionally ready or in the right head space to do so. That is the key concept to understand and the reason why we so often think “I don't have the time”... we do have the time, but we don't have the time to get emotionally ready to do so. No else is blessed with more time, and that is both the beauty and the curse of it… we all have the same amount of time in a day or in a week, but it comes down to how we are optimizing our time based on what we need from ourselves and our business, and that is what we will discuss today. Listen to the full episode as we discuss: Why we cannot manage the time and instead need to shift our focus towards optimizing the time that we have available to us How busy activities are important and need to get done, but do not help drive our business forward What are "high payoff activities" and how we can focus on them to drive business growth and revenue The importance of "high leverage work" and why in the long run is what will help us build a successful canine rehab business Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Book a strategy call: https://calendly.com/thek9pt/strategy-call Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Most of us are familiar with P.T. Barnum due to movie "The Greatest Showman" with Hugh Jackman, and just from that movie alone there is already so many lessons that we can take away. However, as you start to read and learn more about P.T. Barnum and understand how ahead of his time he was you realize that there is a lot more to him beyond the movie which helps us understand how much of a visionary he truly was. For today's episode we discuss some of those business and marketing lessons there are still super relevant today, even though that all took place 150+ years ago! Listen to the full episode as we discuss: The importance of us filling a gap in the market and how that applies to canine rehabilitation Why it is vital that we learn how to stand out from the competition so you can stand out in the market by offering something unique to an audience who has been looking for what you have to offer The importance of developing our "sales pitch" and learning how to communicate the value that we offer through both conventional and non-conventional ways The power of marketing and promotion when developing strategies that help you stand out from the competition Why we need to start to look at marketing and business with a different perspective than what it has been done in canine rehab as a whole, and the importance of adapting our strategies to both conventional and digital marketing strategies Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Book a strategy call: https://calendly.com/thek9pt/strategy-call Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! I bet many of us will have goals and aspirations of what we want to achieve in 2025, and a lot of us will get excited for a new year and the premise of a new beginning, but at the same time, we must ask ourselves "what are we doing to plan for that?". If you want 2025 to be different than 2024, then the first step you need to take is review what you have accomplished this year, both from a number and metrics perspective, and reflect back on what went right and why that worked, what went wrong and why it went wrong, what you can learn from it, what stopped you from having a better year….basically, before we look forward we need to look backwards, and then we can start planning as to how we want 2025 to pan out. With that being said, a goal without a plan is just a wish and at the same time as we make our plans, we also need to some things in mind that I wanted to share with you all today. Listen to the full episode as we discuss: How do we keep momentum going and why our daily actions will lead us towards our goals Why we need to be careful with instant gratification, and instead need to set realistic timelines and expectations Why achieving what we want requires a series of continuous, steady, consistent actions How generalizations kills clarity and the importance of setting up a game plan The difference between tactical and strategic planning, and how to leverage them to our advantage Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Over the last few months, I have chatted with many canine rehab therapists who are thinking about opening their own business, some of them are not even finished with their certification yet, and a common question I get is when do I think would be a good time to start working on their business. To be honest, when starting a business the easy part is creating the LLC, getting the equipment that you need, and make sure you have the basics set up so you can start seeing patients… the hardest part is actually building up the marketing and sales strategies that will be vital for someone to build a successful business, and of course those things don't happen overnight, and just as important will be for someone to start working on their mindset and personal development which will also shift when we go from being an employee to becoming a business owner. Listen to the full episode as we discuss: The mindset shift needed once we become entrepreneurs Sequential vs continuous thinking, and how that affects our success in entrepreneurship When is the right time for you to start working on your business Learning how to cope with failure and how that helps us move forward The importance of finding mentorship, guidance, and a community of like-minded individuals who are coming along this journey with you Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Last week I asked my business coach why he thought some business owners and entrepreneurs succeed while others don't, and his simple answer was focus and execution. As I thought more about it I realized how much that has affected not just my life and business, but also how I have seen a similar trend through the years with our coaching programs as well. The truth is that it can be so easy for us to get distracted and lose focus, but how do we go about overcoming those distractions so we can build a successful canine rehab business? Listen to the full episode as we discuss: Why we need to be careful about "shiny object syndrome" Why we need to be careful taking advice from someone who has never built or accomplished what we want to accomplish The trap behind "passive income" and how to approach that How a lack of a game plan leads towards us minoring on small things (and what to do about it) The importance of making the main thing the main thing Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! During a recent call I had with our Incubator Mastermind mentees we discuss the concept of embracing our reality so we can turn our pain and challenges into growth opportunities. Personally, I am not a big fan of the whole “no pain, no gain” mentality. I get where it came from and how that is meant to make us want to push harder, but that mentality with entrepreneurs and business owners usually leads towards a mindset of simply working harder and harder rather than focusing on working on the right things, and ultimately this mindset of simply thinking that working harder and harder will get us where we want to be is what often lead towards us getting stuck in a hamster wheel of business ownership where we are just going through the motions. I wanted to share with you all a couple of takeaways from that call with our mentees, so listen to the full episode as we discuss: The importance of accepting reality as it is, and not as we wish it to be How failure to accept our reality will lead towards cloudy judgement and decisions Why we need to seek our truth as uncomfortable as that may be How our pain and challenges reveal our limitations and help expose our own weaknesses Turning our pain and challenges into growth opportunities Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! If you have been in business long enough then you more than likely have experienced the caseload rollercoaster, which is the ups and downs of having a period of time where your schedule is busy and full followed by another period of time when you don't seem to get as many new patients. Does that sound familiar? It is one of he most common challenges canine rehab therapists are facing when they seek my help and guidance, and also a huge source of stress and anxiety as business owner as it brings a lot of unpredictability to the business. But what can we do about it? Listen to the full episode as we discuss: How I overcame the caseload roller coaster back and built a sustainable flow of new patients The importance of knowing and understanding the fundamentals of marketing and sales Developing strategies and implementing systems that make your marketing and sales as streamlined, predictable, and scaleable as possible Why we need to be able to diagnose the real problem within your business Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! As we get near the end of this year and the beginning of a new year, many canine rehab therapists start to wonder and worry about how to go about raising their fees once the new years starts. As we start to have those thoughts we also start to feel anxious and stressed about having to have a money conversation with clients while worrying about what they will think of us. Does that sound familiar? I used to feel the same way, but over time worked on my money mindset and learned strategies on how to raise our fees without feeling guilty or anxious about it. I understand that this can be an uncomfortable topic and situation to handle, but we need to remember that at the end of the day we are running a business and not only we have bills to pay but, most importantly, we need to be paying ourselves! Listen to the full episode as we discuss: What does it mean for us to have affordable fees? Understanding how affordability is a relative concept and how to implement payment plans into your business What does selling really mean and why it is not a negative thing If you provide above average services and deliver above average results, then why are you charging average prices? Why we need to be careful developing a business model that places us as the "walmart in canine rehabilitation" Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! There is commonality amongst canine rehab therapists who are business owners and entrepreneurs: the fact that the majority of us actually never entered our profession with a goal of becoming a business owner. More often than not we have found ourselves in a situation where we have to become a business owners in order to make canine rehab work for us, but the challenge then becomes the fact that we have prepared ourselves to become a great clinician but never truly devoted enough time into learning the ins and out of business ownership. I have shared my story before and that was exactly how I became a business owner back in 2017, and now that is the reason why I love help coaching and mentoring canine rehab therapists into understanding the business side of things so they can grow a profitable and successful canine rehab business of their own. During this journey I have found my passion in learning more and more about business, marketing, sales, operations, leadership, people management, and many other aspects of business ownership… and also through the years, both from my own learning and experience, I have found 2 key things that any canine rehab business owner and entrepreneur needs to keep in mind when it comes to achieving the success in business that they would like to achieve. Listen to the full episode as we discuss: Finding a business model that works for what you want and that can be profitable The importance in determining how you will structure your fees and how much you will charge for your services How marketing is where it all starts and how it can go beyond just attracting new clients Why the cost you try to save on marketing will actually cost you a whole lot more in the long run How marketing will be key to set yourself apart and for overall business success so you don't have to rely on anyone else sending you Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! I recently had a call with our Incubator Mastermind students about finishing 2025 strong while setting ourselves up to succeed in 2025, and that message seem to have resonated so well with them that I wanted to share some key things from it with you all for today's podcast. Listen to the full episode as we discuss: Why in order for us to set ourselves up for success in 2025 we need to start setting that in motion today What can you do TODAY to start setting yourselves up to accomplish what you want (and hopefully more) in 2025 Remember the year has not ended and we still have one more quarter to play The importance of to picking one key thing to focus on over the next quarter that will set yourself up to start things right in 2025 (and some examples of what that means in marketing, raising prices, nurturing processes, etc) What you need to focus on to start working on each one of those things today Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Over the last couple of weeks, I have gotten on numerous strategy calls with canine rehab therapists all over the world interested in hearing more about our Business Sherpa and how it could potentially help them achieve their goals. During those calls I always leave room for questions, and to be honest I love when people ask me questions because it gives me valuable insight into what canine rehab therapists are dealing with… a couple of folks asked me a question that really got me thinking afterwards, which lead me to writing down some of my thoughts on it for today's podcast episode. Listen to the full episode as we discuss: What are key characteristics and personality traits from canine rehab therapists business owners who achieved success fast with their business? What did they do to accomplish more in a shorter period of time? The importance of becoming great problem solvers and strategic thinkers Why we need to work on overcoming our fears Why we need to be careful with the false beliefs we are telling ourselves as business owners and canine rehab therapists Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! More often than not, when canine rehab therapists seek my help or advice, they are looking for growth within their business. That growth is usually about revenue because they want to pay themselves more or make canine rehab their full-time thing, or about increasing their caseload and getting their schedule busier (although the growth in caseload is often tied up with them wanting to increase overall revenue). But, although I understand the entrepreneurial drive and the human desire to always want more, we need to ask ourselves: is growth only about increasing our revenue or our caseload? Listen to the full episode as we discuss: Why we can't fall into the trap of thinking that growth is always about more The importance of finding out what growth means for you, based on what you need from the business and, most importantly, what you want in your life Digging deeper to figure out what the real issue is inside our business so we can have a better a plan as to how to address it Why business growth will never outpace our own personal growth along this journey of entrepreneurship Ask yourself: what does growth means to you over the next 3 months? Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! As canine rehab therapists and entrepreneurs we are often battling our own insecurities, either clinically for from a business perspective. That is totally normal and quite often we tend to underestimate what we know and overestimate what we don't know, but a challenge that will come from it will be the fact that this self-doubt makes it easy for us to follow through on what we know we hav to do to keep things moving forward, especially when it comes to our business. Listen to the full episode as we discuss: Why we need to be careful about always be looking for something new rather than focusing on doing what we need to do today We can't commit to anything if we are still looking for something The importance of having the confidence that no matter what you will always prevail, and will find the solutions to your challenges Asking ourselves 'what can I do TODAY to improve my situation?' why education witthout execution leads us nowhere Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! No matter how long you have been on this entrepreneurship journey, you know by now how it is full of ups and downs… as soon as we think we got this, something will happen that will potentially throw us off our tracks. But how do we keep moving forward while avoiding to keep making the same mistakes over and over again and avoiding the dumb tax? Listen to the full episode as we discuss: There will always be challenges thrown our way, and the main mistake we can make is actually not learning from them How to avoid the hamster wheel of business ownership and avoid the dumb tax We will always make many mistakes along this journey of life and business ownership, and we can chose to admit and learn from those mistakes or find blame somewhere else... which one do you think would serve you better? Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! There are many pieces of a puzzle that need to come together for us to gradually build a canine rehab business that is profitable and sustainable. During our recent Incubator Mastermind retreat we had a session on "The 8-layer Growth Funnel for Canine Rehab Therapists" where we discussed the 8 different systems that need to come together for us to achieve that, and for today's episode I wanted to discuss the first step: find, build, and deliver . Listen to the full episode as we discuss: The importance of understanding the average customer does not understand what canine rehab entails, nor do they have a passion for it like we do Why we need to to connect with our target audience in a deeper level and have an in-depth understanding of their fears, frustrations, goals, and aspirations How to build the solution for what they need rather than selling "canine rehab", "underwater treadmill, or "laser therapy" The importance of figuring out the business model that matches the results you can deliver along with the customer service you would want to provide Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! It is extremely rewarding to be a business owner, but as many of you know it can certainly be challenging. One of the most challenging aspects of being a business owner and entrepreneur is finding the balance in our lives between work, life, and everything in between. No matter what we do and how much we cross off our to-do list, it feels like there is always more to be done, and that is why for today's podcast episode I wanted to discuss The Success Triangle and its 3 key elements. Listen to the full episode as we discuss: How we have to be in tune with those 3 key elements to avoid burnout and making wrong decisions The importance of staying centered, and having a goal or purpose that keeps us moving forward How to find a balance between work, home, and our own health (both physically and mentally) The benefits of being creative as a business owner How to move forward even though we never know if something will work out or not Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! For today's episode we discuss how the economy has changed over the last couple of years and how that relates to the field of veterinary medicine and canine rehabilitation. More specifically, we discuss how something that might have worked before might no longer anymore as things have changed into a "fight or flight economy". Listen to the full episode as we discuss: The current state of veterinary medicine in terms of private equity acquisitions and new clinics opening How to manage the fact that pet owners might not be as willing to spend their money compared to the previous couple of years How to escape the race to the bottom in terms of lowering our prices in order to hopefully attract more customers The role of marketing and nurturing in this new "fight or flight economy" How to build that business model for your canine rehab business Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! For today's episode we discuss the roller coaster of being a business and entrepreneur in the field of animal rehabilitation. This rollercoaster can be so stressful as many of us got into physical therapy or veterinary medicine simply looking for a steady job, but suddenly have found themselves having to be an entrepreneur just to be able to practice animal rehabilitation in our own terms. So, how do we deal with that? Listen to the full episode as we discuss: The importance of self-acceptance and how that relates to dealing with the challenges we face as entrepreneurs Why do we get stuck and lose momentum, and what can we do to just keep moving forward The importance of turning an emotional problem into a logical challenge How developing our "courage muscle" will help us deal with those challenges and be better prepared for the future Switching from a victim mentality to shaping our own lives with how we decide to face and deal with whatever life throws at us Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! For today's episode my goal is to help elevate your level of thinking so you can step away from the day-to-day grind and start to see things from a different perspective. Listen to the full episode as we discuss: Switching our thinking from the work we have to do to how we are going to do it The disconnect between processes and strategies The importance of focusing in the long-game and understanding our customer cycle Why leads are not the same and we need to meet them where they are at within our customer journey ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! For today's episode we discuss the concept of the confidence gap and its impact on personal and professional growth, including my own struggles with confidence and what helped me overcome that challenge. Please understand this is a very common feeling, especially when it comes to start and running our own business, and the goal of today's episode is to help you understand how to overcome that as well. Listen to the full episode as we discuss: Understanding what confidence really means so we can stop telling ourselves that we cannot overcome it The importance of not viewing confidence as just a feeling and instead understand how we cam work through it The definition of the "Confidence Gap", and how having confidence should not be a pre-requisite for us to go after what we want Why we need to enjoy the journey rather than just focus on the destination ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! For today's episode I wanted to expand on marketing and hopefully help you expand your views on the benefits that having a marketing strategy brings to your business beyond simply attracting new patients. I wanted to talk more about that because folks make the mistake of thinking that marketing is simply about getting new patients, when in reality a strong marketing strategy will not just fuel your business but it will actually be foundation for many different aspects that will help you build a successful and thriving canine rehab business. Listen to the full episode as we discuss: How an effective marketing strategy will be vital for you to raise your rates and charge what you are worth The importance of marketing within your nurturing system, which will allow you to have conversations with prospective clients on auto-pilot and help you educate them on how you can help them The role of marketing in helping decrease drop-offs and convert more new patients into actually completing the full plan of care that you are prescribing to them How marketing can actually help you attract the type of clients who will be complaint with your program and their home exercise program, thus increasing their odds of having successful results for their pets For more information regarding the K9Rehab Marketing platform please visit www.k9rehabmarketing.com for a demo video and to fill out an inquiry form if you would like further information. ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! Recently we have focused a lot of episodes on mindset and personal development with the topics covered on our podcast, and as much as those topics are so vital for our success, for today's episode I wanted to circle back to talking about marketing. More specifically, how we can optimize and improve our marketing in a way that we are actually spending less time actually doing marketing! Listen to the full episode as we discuss: The importance of marketing for the canine rehabilitation industry and the need to diversify marketing portfolios beyond veterinary and word-of-mouth referrals The challenges of building a canine rehab business within an unpredictable lead generation system The challenges of managing the fluctuation in leads and caseload, and finding a balanced approach to lead generation pursuing unpredictable leads through community events and networking, while also implementing a predictable lead generation system The importance of a strong paid ad strategy on Google for driving consistent leads and the need to adapt and stay updated with Google's new features and campaigns The benefits of automating various business processes, such as email marketing and lead nurturing, and why automation should not replace human interaction but rather complement it, providing multiple touch points and educating potential customers about the business's offerings If you are interested in having us running your google ad accounts, please fill out the inquiry form below. We will be in touch to see if you would be a good fit for those services, and after we chat I will honestly say if it would be good for you to implement google ads for your business, and if it isn't I can help give you the resources that would be more helpful for you at this time. Google Ads Inquiry Form: https://forms.gle/e82gxHDyReGoXQkP6 For more information regarding the K9Rehab Marketing platform please visit www.k9rehabmarketing.com for a demo video and to fill out an inquiry form if you would like further information. ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! I am back from vacation and during that break I had the opportunity to do some reading and reflecting, and for today's episode I wanted to share some of my thoughts about the key to success in entrepreneurship. When I first became an entrepreneur and business owner my mindset was about “owning a job”, meaning having enough clients and patients on my own to simply cover the take home pay that I would otherwise have as a human physical therapist. However, 1-2 years into this journey I realized that I had to elevate my mindset when it came to it, otherwise I ran the danger of getting caught in a hamster wheel of simply owning a job rather than owning a true business. Listen to the full episode as we discuss: Why most of the success in your life will come from understanding how and why to do the thing, and not from doing the thing itself The importance of understanding that we are not in the canine rehab business but in the customer service business and we just happen to provide canine rehab as that service How the fundamental principles of how to be successful has never changed, and why we need to master those principles How to shift our mindset from simply working harder and harder, and stop wearing the "busiest person" badge of honor The fallacy of developing passive income, and why that pursuit often gets in the way of us achieving the success that we want with our business ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks

It is crazy to believe that we are now in July and that the 1st half of the year is over! Time has sure flown by and just like that we started Q3 and along with it the 2nd half of 2024. We can't change how the 1st half has went because that is past us now, but we can learn from it, reflect on how things went, analyze our metrics and KPIs, and make a plan as to how we would like the 2nd half of the year to go and the goals we would want to achieve. It doesn't matter if you feel like you have “won” or “lost” this year so far, we have to keep in mind that we are just halfway through it and we have another half still to play. Listen to to this podcast episode as we discuss: What to do if you had a great 1st half of 2024? How to keep that momentum going and make sure we don't mess things up? What if 2024 has not gone your way so far, what can we do? How to take the emotion away from our decisions? The importance of tracking metrics and KPIs Why you should invest some time into analyzing and planning for the remainder of the year, and what questions to ask yourself when you do that How to take control of your business and stop chasing your tail around ... Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other: 1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet 2) Send us your question or subscribe to our weekly newsletter by emailing us at hello@k9ptacademy.com 3) Share this episode with a colleague who might also find it helpful :-) 4) Leave us a 5-star review so we can expand our reach and help more folks