Podcasts about salespeople

If you want to stop chasing prospects and start closing with authority, this episode is your blueprint. I sat down with Armand Farrokh, founder of 30 Minutes to President's Club the #1 sales podcast in the world and we broke down how top 1% sellers diagnose deeper problems, dismantle objections with tone (not pressure), and use identity reframes that make prospects sell themselves.  Armand didn't just grow revenue from $0 to $13M at Pave he engineered it with precision-level sales skills most reps never learn. This episode goes beyond surface-level tactics to show you how to disarm resistance, create urgency, and get buyers to fight for your solution. Watch this and you'll understand why most salespeople are stuck in the shallow end and how to get out fast. Chapters (00:00) Introduction (03:38) Building the Gap: Roleplay with Live Audiences (04:42) How to Clarify Objections Without Triggering Defensiveness (08:25) Reframing Price Objections with Results-Based Thinking (12:12) Why You Should Push Prospects Away (at First) (17:00) The Power of Tone to Trigger Curiosity and Doubt (20:14) Turning Surface-Level Problems Into Emotional Stories (25:38) Magic Moment Questions That Unlock Real Pain (30:03) The 4 Types of Salespeople (Which One Are You?) (33:34) Identity Framing: Making Prospects Justify the Sale (42:17) Why Prospects Buy From You—Even If You're More Expensive

There's a theory that if a seller focuses on a buyer's inner feelings, then they'll be more effective in closing a deal. This will require you to put your therapist cap on to tap into the customer's emotions.My guests, Jack Frimson and Zac Thompson, sales professionals and co-authors of Selling Is Therapy, share their techniques from their latest book. Listen to learn more about how you can start selling like a therapist to close more deals.Meet Jack Frimson & Zac ThompsonJack and Zac are seasoned sales professionals and co-founders of an agency specializing in helping clients book more high-quality appointments. Together, they have worked with hundreds of clients, developing practical, actionable strategies to make sales conversations more empathetic, effective, and rewarding for everyone involved. Why the Therapist Approach?Salespeople often default to outdated, aggressive tactics that leave both parties feeling slimy.Drawing inspiration from therapy, Jack and Zac discovered that the best sellers act less like “persuaders” and more like thoughtful guides, catalyzing customer self-discovery.Permission-Based Questions & “Softening the Blow”Simply asking before posing tough or blunt questions disarms prospects, making conversations feel safer and more genuine.This approach helps navigate tough topics, such as budget or decision-making authority, without sounding confrontational.Levels of ListeningGreat salespeople distinguish themselves by noticing what isn't said—body language, hesitations, or changes in tone.Calling out the “elephant in the room” (with empathy) opens space for honesty and trust.The “Test Close”Instead of forcing meetings or pushing agendas, the “test close” invites prospects to design the most valuable meeting for themselves (“What would make a call next week worthwhile for you?”).This boosts the chances of attended and effective appointments—and prospects are more invested because they helped build the agenda.The IKEA CurveWhen prospects participate in creating the solution (“If you could design your perfect platform/campaign/vendor, what would it look like?”), They feel a greater sense of ownership and buy-in.This technique is especially effective in competitive sales situations and discovery calls.Low-Stakes Practice & Continuous ExperimentationJack and Zac encourage sellers to experiment with these tactics in everyday settings, like at a coffee shop, to build confidence before using them in sales calls.Letting Go of AttachmentThe healthiest sales approach is one where you're unattached to the outcome—focused instead on helping, not convincing.If you're struggling with this, evaluate your alignment with the product, company, and your belief in the impact you deliver."Softening the blow is when we seek permission before we ask one of those big, big questions." - Jack Frimson."You always want to be calling out the elephant in the room. Another chapter of the book talks about the levels of listening. It shares how salespeople tend to miss the things that aren't being said." - Zac Thompson. ResourcesGrab a copy of their book on Amazon.Follow and reach out to Jack and

The Unvarnished Truth About Sales: Lessons from the UK's Most Hated Sales Trainer, Benjamin DennehyIn the world of sales, few voices are as candid—or as controversial—as Benjamin Dennehy, widely known as the UK's most hated sales trainer. In this episode, hosted by Josh Elledge, Benjamin pulls no punches as he exposes the uncomfortable realities of sales, debunks persistent myths, and offers actionable strategies for founders, salespeople, and small business owners. This blog post distills the key themes and expert advice from their conversation, providing a comprehensive guide for anyone looking to elevate their sales game.The Realities of Sales and Building Repeatable SuccessBenjamin starts by addressing an uncomfortable truth: most people in sales didn't choose the profession—they stumbled into it. This lack of passion often leads to mediocrity, with many salespeople operating at a “seven out of ten” level, performing just enough to get by. To break through this, Benjamin advocates for treating sales as a craft that demands continuous improvement and investment in proper training. He emphasizes the importance of building a repeatable sales process, focusing on long-term relationships rather than just closing deals.Benjamin also talks about the “founder-led sales trap” where entrepreneurs, passionate about their products, often dread the sales process. Founders frequently hesitate to delegate or hire the right salespeople, leading to burnout and stagnation. He encourages founders to invest in structured sales training, create a clear sales process, and treat sales with the same importance as product development or finance. This shift in mindset is crucial for scaling a business beyond the founder's efforts.Finally, Benjamin discusses the common pitfalls businesses face when hiring salespeople. He warns against hiring based on charisma alone and stresses the need to look for candidates who demonstrate solid sales processes and results. Without a clear and documented sales approach, businesses will continue to struggle with underperforming teams. He advises on setting clear metrics and ensuring new hires are onboarded with proper training to drive predictable and repeatable sales success.About Benjamin DennehyBenjamin Dennehy is the Founder of Sales Matrix Courses, a platform offering comprehensive training and coaching for sales professionals. Known for his blunt, no-nonsense approach, Benjamin helps businesses confront uncomfortable truths about sales, break through mediocrity, and achieve repeatable success.About Sales Matrix CoursesSales Matrix Courses is a sales training platform created by Benjamin Dennehy. The courses are designed to help professionals and businesses develop stronger sales foundations, overcome common challenges, and create repeatable, predictable sales outcomes.Links Mentioned in This Episode:Sales Matrix Courses WebsiteBenjamin Dennehy on LinkedInEpisode Highlights:Why most salespeople fall into the profession without passion or preparationThe “founder-led sales trap” and how to avoid itThe importance of treating sales as a craft and investing in ongoing trainingWhy hiring the right salesperson requires more than just charismaHow big companies fail at...

Sales leader and author Nigel Green joins Scott Leese and Richard Harris on the Surf and Sales podcast and discuss the critical skill of hiring elite salespeople. Nigel shares his expertise on why this is the single most important sales leadership skill, and how to effectively identify, attract, and integrate top talent onto your team. The conversation covers a range of valuable topics, including: Why elite salespeople don't apply to job postings, and how to proactively recruit them Techniques for uncovering the non-obvious behaviors that separate top performers from the rest Strategies for aligning your executive team and compensation plans to land elite talent The dangers of promoting your best salesperson into a leadership role Why small teams of elite reps can outperform larger average teams    

All links and images can be found on CISO Series. Check out this post for the discussion that is the basis of our conversation on this week's episode co-hosted by me, David Spark, the producer of CISO Series, and Steve Zalewski. Joining us is Jason Thomas, senior director, technology security, governance, and risk, Cystic Fibrosis Foundation. In this episode:  The trust deficit Defending the non-technical roles The business accountability gap The communication imperative Huge thanks to our sponsor, Query.ai Query is a Federated Search and Analytics platform that builds a security data mesh, giving security teams real-time context from all connected sources. Analysts move faster and make better decisions with AI agents and copilots that handle the grunt work and guide each step. Learn more at query.ai

Salespeople ask me all the time: “Jen, do you still teach the 10 Steps to the Sale?” The answer is YES — but with a modern spin for today's showroom and remote selling environments. In this episode, I break down the first two steps: ✅ Meet & Greet — Creating instant comfort, using body language, and ditching robotic openers. ✅ Build Rapport & Discovery — Going deeper than small talk with powerful, curiosity-based questions. Plus: I share real-world examples of salespeople shifting their approach and closing more deals by simply changing how they say hello. Whether you're on the lot or behind a phone, this one's a must.

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The following article of the Energy industry is: “The Challenges That Modern B2B Salespeople Face” by  Víctor Tello, Project Operations Manager, ABB.

Summary In this episode of the AI for Sales podcast, Chad Burmeister and Townsend Wardlaw explore the profound impact of consciousness on business growth, the evolution of user interfaces in the age of AI, and the critical role of empathy in sales and personal transformation. Townsend emphasizes that IQ is becoming obsolete, while emotional intelligence and empathy are paramount for success. The conversation delves into the importance of understanding trust and integrity, and how true transformation comes from shifting one's consciousness rather than merely acquiring information. Townsend shares insights on how to cultivate empathy and the necessity of looking beyond surface-level problems to uncover deeper truths in coaching and sales. Takeaways Consciousness is the ultimate tool for growing your business. In the age of AI, emotional intelligence is more valuable than IQ. Empathy is essential for effective coaching and sales. Transformation comes from applying information, not just acquiring it. Trust is about the degree to which someone will do what they say. Empathy allows us to see the world from another's perspective. Salespeople must engage beyond the customer's initial problem. Consciousness shifts can lead to profound personal and professional growth. AI cannot replace the human experience of empathy and transformation. Understanding one's own consciousness is key to helping others. Chapters 00:00 The Role of Consciousness in Business Growth 02:39 The Evolution of User Interfaces and AI 05:39 Empathy vs. IQ in the Age of AI 08:35 The Importance of Transformation Over Information 11:16 Understanding Trust and Integrity 14:14 Demand Creation vs. Demand Response in Sales 17:07 Consciousness as a Tool for Transformation Proudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let's build it together.

Steve Heroux is a sales thought leader, author of The Sales Contrarian, and founder of The Sales Collective. Known for his humorous and no-fluff approach, Steve challenges outdated sales methodologies and champions a people-first philosophy. With roots in comedy and admiration for icons like Bob Ross and Larry David, Steve brings heart and honesty into the world of sales, coaching, and leadership. "He didn't paint to show you how good of a painter he was. He painted to show you how good of a painter you could be." – On Bob Ross's influence and philosophy. "Selling ice to an Eskimo doesn't make you a great salesperson. It makes you an asshole." – On ethical, value-driven sales. "You have to teach people how to swing like them, not like you." – On individualized coaching and leadership. Steve Heroux joins the podcast to dismantle traditional sales myths, challenge robotic training, and advocate for purpose-driven selling. From detaching from outcomes to building self-awareness, Steve shares personal stories and strategies that ignite self-leadership and redefine success—proving that joy, ethics, and humility are the real game changers in sales.

Japan's image as a sophisticated country with a solid, unique traditional culture is well placed.  For example, every year around 130,000 Shinkansen bullet trains run between Tokyo and Osaka, bolting through the countryside at speeds of up to 285 kilometers an hour and boast an average arrival delay of 24 seconds.  Think about that average, sustained over a whole year!  Such amazing efficiency here is combined with basically no guns, no drugs, no litter, no graffiti, very little crime and the people are so polite and considerate. If you step on their foot in the crowded subway cars, they apologise to you for getting their foot in the wrong place. If you drop your wallet there is a close to 100% chance of you getting it back, intact. Considering all of the above and with the biggest concentration of Michelin three star restaurants in the world, no wonder Tokyo is the best city in the world to live in.  Once Covid is contained, put Japan on your bucket list folks, you won't regret it. Yet sales professionalism is still so far behind, by Western standards. I am going to make incredibly broad, general statements here, but actually they are true for most salespeople in Japan.  How do I know this?  We have been teaching sales training here since 1963 and these are the things companies consistently ask us to fix.  Let's highlight a few things which may surprise you about sales in Japan. Asking for the order is avoided.  Saying “no” is culturally taboo, so the best way to avoid having to say it or to hear it, is to save everyone's face and leave the outcome deliberately vague.  There are shelves of books in English on how to close the sale,  many are in translation, but not a great take up here as yet.  When the seller meets any resistance from the buyer, the first reflex is to drop the price by 20%. Western sales managers would be apoplectic if this was the default objection handling mechanism.  Here defending your price, through explaining the value, is thrown overboard and simple price point reductions are the preferred lever. Objection handling skills are weak, because the seller sees the buyer not as a King but as a God. The seller's job is to do everything God wants.   The salespeople are predominantly on base salary and bonus remuneration arrangements, so not much commission sales “fire in the belly” going on here. Salespeople love the spec, the data, the detail and are not so keen on the application of the benefits. How do we know this?  I am a buyer here too and in they come bearing their catalogue, flyer or their slide deck to take me through all the details. Surprisingly, they never rise above the spec waterline to talk about value or benefits or how to apply the benefits.  It is the same in our sales classes and we see this phenomenon in the role play sequences.  Salespeople struggle to think about what the spec represents in terms of the benefits to the buyer. This opens up the can of worms about understanding buyer needs. By any definition, getting straight into the detail of the product or service, without asking the buyer any questions, is insanity.  Yet this is normal here.  So much for all that slick American consultative sales jive. We are back to the God problem. The seller must not brook God's displeasure by rude behaviour, such as asking questions about what are their firm's problems. Ergo, the buyer completely controls the sale's conversation. They demand the pitch be made straight up, so that they can lacerate it, to make sure all the risk has been cut out.  Buyers are incredibly risk averse in Japan. This a zero default, no errors, no mistakes business culture.  This is great as a consumer of course. However, the seller is not considered a partner here, more of a slave to the buyer's every whim and demand. So the Japan business sales process is pretty “refined”. There are only three steps. The salesperson opens with their pitch, then we move immediately to client objections.  Next, the buyer will get back to you, but probably not.  How does any business get done here?  Please see the next section! Sellers really prefer to concentrate on existing clients, rather than running around trying to find new clients. They rely on the firm brand to do all the prospecting work, rather than their skill as a professional in sales. Hunters are a rare breed of salesperson in Japan, as everyone prefers being a farmer.  This is probably true of everywhere, because obviously it is much easier to keep the business going, than to start a new piece of business.  Japanese salespeople just take it to new heights of speciality. Salespeople never think to ask permission of the buyer to ask questions. Such a simple thing, but so hard to break out of your own cultural context to actually execute.  Once we teach them how easy it is, the scales literally fall from their eyes and they become true believers in asking questions, before introducing anything about the detail of their solution line up. The first foreigners who lived in Japan in the late 19th Century often described Japan as a “topsy turvey” world, because so many things were opposite to what they were used to back in Europe and America.  The differences are what makes it so fascinating and why I have been here for 36 years and am never leaving.  These differences are also a big business opportunity too, as many companies have found, including ourselves.  See you over here after Covid!  

In today's episode of Bacon Bits with Master Happiness, we dive into the legendary mind of Carl Jung, a giant who unlocked the secrets of human connection. What can a psychologist teach us about sales and marketing? Plenty!with special Guest:Nate FilippelliJung's groundbreaking idea of archetypes, a kind of storytelling DNA rooted in the collective unconscious, holds the key to connecting with your customers on a deeper level. Imagine crafting messages that speak to their inner Hero, their nurturing Caregiver, or their curious Magician. It's not just about selling a product, it's about selling a story, a feeling, a connection.Get ready to explore how these timeless patterns can help you turn casual customers into loyal believers. After all, who wouldn't want to tap into that universal magic to stay top-of-mind and heart? Let's dig in!Sales is rooted in storytelling and connection.Understanding your own archetype can enhance sales effectiveness.Reflection on past interactions leads to personal growth.Authenticity is crucial for building trust with customers.Emotional engagement is key to successful sales.Different archetypes resonate with different customers.Salespeople should adapt their approach based on customer archetypes.Carl Jung's theories provide valuable insights for sales.The hero archetype is powerful in sales narratives.Being true to oneself is essential in sales.www.MasterHappiness.comwww.WhatsYourBacon.comwww.BaconBitsRadio.com

We see Japan as a modern, high tech country very advanced in so many sectors.  Sales is not one of them.  Consultative selling is very passé in the West, yet it has hardly swum ashore here as yet.  There are some cultural traits in Japan that work against sales success, such as not initiating a conversation with strangers.  This makes networking a bit tricky to say the least. We train salespeople here in Japan and the following list is made up of the most common complaints companies have about their salespeople's failings and why they are sending them to us for professional training. Only talk to existing customers because you are scared of finding new buyers Japanese people are risk averse and everyone here prefers the devil they know to the angel they don't know.  Staying in the comfort zone of the known customer is preferred to trying to create a new relationship with a buyer they don't know.  Measurements systems and incentive schemes definitely need to include the number of new clients achieved as well as the overall revenues, if you want to grow the business.  Pitch your product range, without having any idea about what the buyer needs Diving straight into the company brochure or the product catalogue, the nitty gritty details is a big favourite here. The trouble is they want blue, we don't know that because we haven't asked what they want and we keep showing them yellow. Don't seek permission to ask questions Why don't Japanese salespeople ask the buyer questions, to find out what they need, like the rest of the universe?  It is considered rude by the buyer, also known as GOD.  That is a cultural aspect that can be overcome if permission to ask questions is asked for first.  Why don't they do that?  Because they are trained by their seniors who never asked questions and who just went straight into the detail of the spec.  The salespeople need training to learn how to craft the permission request. Let the buyer control the sales conversation In Japan the buyer is not a lowly King but as I mentioned, an almighty GOD, whose penchant is to destroy pesky salespeople's presentations.  Salespeople here don't know how to control the sales conversation, because they don't know how to get permission to ask questions and control the direction of the conversation. 5.     Don't uncover the buyer need at all It is almost impossible to hit a target you cannot ascertain.  If the questions to ask need are not there, it is impossible to work out whether you have what the client needs or not.  Only talk about the spec and maybe the benefits of the spec, but never talk about how to apply the benefit, show evidence where this has worked before and then go for a trial close. When salespeople dive into the detail, they get stuck there.  We don't buy the spec. We buy the things the spec does for us.  We need to draw out what are the benefits the spec delivers but much more than that.  Few Japanese salespeople even get to the benefit explanations stage.  We need to show how the benefit when applied in their business will improve their business and we back that up with evidence of where this has worked before. Don't have any clue how to properly handle objections Japanese salespeople suffer the same objections as everyone else, “your price is too high” etc., but they have no way of dealing with them.  On the job training as an instructional methodology taps out pretty quickly when we get down to the finer points of sales ability.  The simple answer is professional training because this is the difference between the pro and the mug. Always drop the price to gain the sale It is shocking to think how much money is being left on the table by salespeople when they get price objections. Just dropping the price by 20% is common and it doesn't have to be like this.  If you know how to handle these types of pushback, then you can do a deal and either defend your value or reduce the amount of discounting. Don't ever ask for the order So many meetings end with a big fat nothing.  The salesperson left the client “buy or won't buy” bit quite vague and not clarified.  Always ask for the order.  The worst that can happen is you are told “no” or “we will think about it” but always ask.  Don't make the client do all the hard work, ask for the business. Sales is not complex.  It is a serious of basics that need to be performed professionally.  Take a good look at what your Japanese colleagues are doing and see how many of these nine you can uncover.

In this powerful and engaging talk from The Builders Summit 2025, Seye Bandele breaks down one of the most underrated yet absolutely essential skills every founder must master: sales. Titled “The Best Founders Are Salespeople – How to Sell Anything,” this session isn't just a presentation, it's a wake-up call for every startup founder, builder, and visionary who thinks product alone will carry them to success.Seye opens the session with an unexpected but effective icebreaker, asking the audience to turn to their neighbors and sell them a pretend laptop. He shows how every conversation, pitch, or meeting is an opportunity to sell: your idea, your product, your team, your vision.At the heart of Seye's message is this truth: a founder who can't sell won't survive. The early days of any startup demand traction, validation, and most importantly paying customers. As Seye puts it, “You need someone to give you money in exchange for the value you bring. And no one else can sell that better than you.” Founders must learn to translate abstract ideas into emotionally compelling stories that build trust. It's not enough to talk about features or markets. You have to connect at a human level, and that means mastering the art of selling.Throughout his talk, Seye unpacks the key skills every founder must develop to become a great salesperson: storytelling, active listening, building rapport, having thick skin, and deal closure. These aren't just techniques—they're mindsets. Sales is more than persuasion. It's about understanding needs, navigating objections, and moving people from awareness to action.He emphasizes that great salespeople get conversion rates of about 20%, which is excellent in real-world terms. So founders must get comfortable with rejection, learn from it, and keep showing up. In selling, You must start with your "why". It's not enough to lead with product specs or competitive advantages. What do you believe? What future are you inviting people into? That's where trust begins.Seye also introduces the SELL Framework, a practical mental model for approaching sales. While the full breakdown is best experienced in the video, the core idea is that sales isn't about manipulation, it's about belief. You first have to believe deeply in the thing you're selling before anyone else will. He even challenges founders to start with their own team: “If you're not actively selling to your social media marketer, you're missing a big opportunity.” Getting your team to truly buy in is the first layer of external persuasion.This talk is a must-watch for anyone building something from scratch. Whether you're a solo founder, a startup operator, or just someone trying to get better at persuasion, this video will reshape how you think about sales—not as a dirty word, but as your most powerful tool.If you've ever felt stuck at the early stage, unsure of how to get people to pay attention, trust you, or convert—this is the talk you need to watch.Timestamps:00:00 - Intro00:30 - Icebreaker activity02:45 - Why Founders Must Be Salespeople07:50 - Key skills you need to be a great sales person11:47 - How to sell anything15:00 - The SELL Framework15:40 - Q&AsDon't forget to like, share, and subscribe for more insightful talks from The Builders Summit 2025.#SeyeBandele #StartupSales #Founders #HowToSellAnything #BuildersSummit2025 #StartupTips #SalesFramework #Storytelling #Entrepreneurship #FoundersMindset #StartupGrowth #EarlyStageFounder #Leadership #SalesForFounders #BuildSellGrow

We knew that limiting international student visas would be bad for post-secondary schools, but we couldn't have known it would cause one of the largest mass layoffs the sector has ever seen. The performance of mutual funds might be falling, but that isn't stopping salespeople at Canada's largest banks from selling them to customers.

You've seen him in your LinkedIn feed, now hear how he got there. In this episode, we sit down with Tom Boston, Brand Growth Manager at MySalesCoach, to explore how one sales rep became one of the most recognizable faces in B2B sales.Tom shares his journey from cold calling to content creation, explaining how humor and relatability helped him connect with buyers and build a brand that delivers measurable impact. He opens up about navigating corporate skepticism, empowering sales teams to post confidently, and why your email outbox is the best place to find content ideas.Whether you're building an employee advocacy program or trying to get your team to post just once a week, Tom's stories and advice are a masterclass in making personal branding work in real life.Expect to learn:Why consistency is the real secret to building a personal brandHow to get buy-in from skeptical sales leadersThe importance of fun and authenticity in social contentCoaching tips for sales teams to find their own voice onlineDon't forget to follow Tom and check out MySalesCoach for more sales insights and the occasional sales meme.

Just because someone excels in their role doesn't mean they should interview new hires—especially if they're a salesperson. In this episode, Dan Sullivan and Shannon Waller reveal why great salespeople often make the worst hiring decisions, how to spot the right evaluators for your team, and the mindset shift that separates a persuasive seller from a discerning buyer. Here's some of what you'll learn in this episode:The role of a job seeker in an interview.The role that an interviewer should be playing.Why Dan isn't involved in the hiring process at Strategic Coach®.A secret ingredient in the Strategic Coach hiring process.The powerful question you should ask every prospective customer and team member. Show Notes: Salespeople shouldn't conduct interviews because they'll treat every interaction like a sale—focused on overcoming objections rather than evaluating fit. Great salespeople are wired to close deals, which means they'll prioritize getting a "yes" over finding the right candidate. A sales-driven interviewer risks hiring the wrong person simply because they couldn't resist "winning" the interaction. As the person doing the hiring, you're the buyer, not the seller. It's the job of the applicant to convince you they're the right fit. It's not the interviewer's job to get the applicant excited about the position. Your hiring team should be dispassionate evaluators—think poker players, not persuaders. The best hires are those who sell you on their ability to contribute to your company's future. Confidence in hiring comes from being decisive, not from convincing someone to join. Trust your instincts—if a candidate feels off early on, that feeling rarely improves over time. Resources: Unique Ability® Free Zone Frontier by Dan Sullivan How To Improve Business By Asking Good Questions Always Be The Buyer by Dan Sullivan Your Business Is A Theater Production: Your Back Stage Shouldn't Show On The Front Stage

In Episode 252, Kelly is joined by Ben Wise and Darren Chiu—two senior leaders at Google and co-founders of Captivate—for a raw and insightful breakdown of what truly drives persuasion in today's world. They reveal why facts alone don't move people, and how emotional strategy, trust, and authenticity are the real keys to influence. From sales calls to boardrooms, they show how mastering emotional connection will radically transform how you pitch, sell, and lead.Packed with powerful concepts like the Pratfall Effect and the Maya Principle, this conversation digs into how the best communicators choose the emotion they want to elicit—before they speak. You'll learn how to make people feel, how to build trust through imperfection, and how to stop pitching and start persuading. This episode isn't just advice—it's a playbook for anyone who wants to connect deeper, sell smarter, and lead with impact.Key Takeaways: 1. Emotion is the first trigger in any decision-making process, and facts only come into play after the emotional choice is made.2. Building trust and genuine human connection will always outperform even the most logical, fact-filled pitch.3. Before you pitch, define the exact emotion you want your audience to feel—then tailor everything around creating that feeling.4. Storytelling is a persuasion superpower because it activates emotion, builds relatability, and makes your message memorable.5. Showing imperfection, like spilling coffee or tripping on stage, can make you more likable and trustworthy to your audience.6. The MAYA Principle teaches that the best ideas feel new but still familiar—too much innovation too fast creates rejection.7. True persuasion happens when you listen actively and adjust your message based on what the other person feels and needs.8. Salespeople who focus less on impressing and more on understanding are consistently more effective and trusted.9. Even cold outreach can create trust if it's written with warmth, relevance, and emotional awareness.10. Long-term success in persuasion doesn't come from learning every trick—it comes from practicing and mastering a few core principles.

Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments.So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He's excited about the launch as am I, so let's get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Clarence is probably the only insurance broker willing and able to help small business owners learn how to add new clients. The online networking session is absolutely free.

Most salespeople know how to pitch. Fewer know how to handle the moment everything shifts. In this episode, sales expert Lance Tyson joins Kwame Christian to reveal the exact skill that transforms average closers into elite negotiators. You'll learn: – How to recognize the hidden moment when a sale becomes a negotiation – Why objections aren't problems—they're opportunities – The deadly mistake most salespeople make when pressure shows up – And how to build guardrails that protect your profit without killing the deal If you've ever lost a deal you thought you had, this episode will show you why—and how to fix it. Connect with Lance Tyson Buy the Book: The Human Sales Factor By Lance Tyson⁠ ⁠Follo Lance on LinkeIn⁠ ⁠Tyson Group⁠ Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Salespeople have sales tools which often are not thoroughly thought through enough.  These can be flyers, catalogues, slide decks, etc.  They can also be proposals, quotations and invoices.  Usually the salespeople are given the tools as they are and either don't ask for improvements or don't believe the marketing department has much interest in their ideas about the dark art of marketing.  Consequently, there are some areas for improvement which go begging. Flyers, catalogues and slide decks tend to be very evenly arranged.  Every page is basically presented in the same way.  Yet, as salespeople we know that there are going to be certain products which are more popular than others.  These items and corresponding pages should be up the front.  It might mean breaking away from the sectional approach, of all the bits and bobs being collected together in their respective places, separate and cordoned off.  Also, on important pages of these most important products or services, there are bound to be key words or key paragraphs that, over time, we have learnt are of the most relevancy to our clients.  There will also be key data tables, diagrams or photos which should be drawn to the buyer's attention.  Why don't we have marketing do something with this information.  Maybe make the font larger, or add bold or highlight using colour.  This is only a matter of adjusting the layout of the page and getting the next round of printing or soft copy to reflect these updates. Generally speaking, we don't want to be handing our materials over to the client, in the first instance.  We want to spin the item around, so that they can easily read it. With our nice pen we draw their attention to the areas we want them to see.  Not everything on that page has equal value.  Some sections will be more important than others.  They can read the whole thing later at their leisure, but while we are there with them, we want to go through the content  and determine what they need to focus on.  When we leave the materials with them the highlighted areas will draw their attention to where we need them to be looking for information. If this is so easy, why are all the sales materials we see all look the same – flat, undifferentiated and no attempt to direct the eye of the reader?  Everyone has their job.  Marketing is there to produce the materials, but they don't know which are the key sections for buyer purview.  Salespeople are busy running around seeing clients and just take what they have been given.  They never think to make requests to marketing to change the materials. What if the buyers have different interests?  That will be true, but it will also be true that 20% of the key information will suit 80% of the buyers, so we should concentrate on that content.  If there are particular sections which are not highlighted, then we can deal with that problem when we are with the buyer. The other areas for some marketing effort are around how we present quotations, invoices and proposals.  We should be advertising our services or goods on the quotations and invoices.  Key people in the buyer's company will see these materials and here is a chance to get our information in front of them.  If there are soft copies involved this allows us to add links to the website where more information can be found.  QR codes are also good for taking information on a page to a website. Proposals can be very florid or very flat.  Something in the middle is a good idea.  We don't want the presentation of the information overwhelming the messages.  We also don't have to just rely on text. Visual stimulation is very powerful and photos of people are always attractive to us.  This is where we salespeople need marketing's help.  We need someone who has great layout skills and knows how to assemble the look and feel of the pages. Let's rethink our sales materials and ask what more could we get from them?  

TRY ANDY'S DIGITAL MIND FOR FREE: https://elliott247.com/free-30-smIn this episode of Sales Mastery, Andy Elliott exposes the #1 mistake salespeople make, they try to sell too soon.Most reps jump straight into pitching, but the truth is: people don't like being sold… they like buying.And they buy for their reasons, not yours.Andy breaks down exactly how to stop pushing products and start discovering the real reason your customer showed up. What do they want? Why now? What's driving them to make a decision?The top closers don't just sell, they uncover. Learn how to ask the right questions, unlock emotional triggers, and lead the customer to a “YES” that feels like their idea.This is the game-changing mindset shift that separates amateurs from killers in the sales game.If you want to:✔️ Close more deals✔️ Stand out✔️ Build strong customer retention✔️ Turn one-time buyers into lifetime clients✔️ And grow a 6-7-figure sales career...This is the video that can flip the switch.Whether you're new to the game or leveling up, these automotive sales tips will give you an edge that most salespeople will never have.Subscribe for more Weekly Sales Training Videos!!!Set Up a FREE “Business Game Plan” with Andy here: https://elliott247.com/gameplan-yt?el...Follow Andy Elliott on other socials HERE:  / officialandyelliott    / theandyelliott  https://www.tiktok.com/@officialandye...General Disclaimer:https://elliott247.com/general-8652

That's the question every sales leader, CEO, and HR department is wrestling with as AI tools flood the market with promises to automate everything from prospecting to closing deals. Meanwhile, salespeople are panicking, wondering if their jobs are about to disappear to some algorithm that can write emails faster than they can type "Dear Valued Customer." If you're losing sleep over this, take a deep breath. The fear is real, but it's also completely misplaced. Here's the brutal truth: AI isn't going to replace you. But salespeople who understand how to leverage AI absolutely will replace those who don't. When Robots Try to Sell It's Not Authentic Remember when email prospecting worked? When a well-crafted subject line could get you a meeting, and personalization meant more than just mail-merging someone's first name? Those days are over, and AI killed them in about nine months. Here's what happened: Marketing departments discovered they could use AI to blast out thousands of "personalized" emails that sounded human but weren't. They could fake voicemails using voice cloning technology. They could create sales sequences that felt authentic but were completely artificial. The result? Complete market saturation with fake outreach that destroyed trust across every communication channel. Humans Have a BS Detector for Fakeness Here's what these AI-obsessed companies don't understand: People have an incredibly sophisticated BS detector. We can sense inauthenticity from a mile away, even when the technology is nearly perfect. When you receive an email that sounds too polished, too perfect, or follows a pattern you've seen before, your brain immediately flags it as fake. When you hear a voicemail that sounds just slightly off—even if you can't pinpoint why—you delete it. But here's the real killer: Once people realize you were too lazy to write your own email or leave your own voicemail, they lose all respect for you. They think, "If this salesperson can't be bothered to put in the effort to reach out to me personally, then why would I want to do business with them?" The One Thing AI Can Never Do This is where the magic happens, and it's where your competitive edge lies. AI can write emails. It can analyze data. It can even fake phone calls (poorly). But it cannot engage in real-time, empathetic, synchronous conversation with another human being. It can't read micro-expressions during a video call. It can't pick up on the subtle hesitation in someone's voice that signals an unspoken objection. It can't pivot in real-time when the conversation takes an unexpected turn. Most importantly, it can't build the kind of authentic human connection that makes people want to buy from you instead of your competitor. The AI + Human Intelligence Formula Smart salespeople aren't running from AI—they're running toward it—but they're using it as a tool to make themselves better, faster, and stronger, not as a replacement for actual selling skills. Here's where AI excels in sales: Research and Preparation: AI can analyze a prospect's 10-K filing, research their competitors, and create discovery questions in minutes instead of hours. It can build detailed company profiles and identify potential pain points before you ever pick up the phone. Data Organization and Analysis: That timeline your manager needs for a customer service issue? AI can pull data from your CRM, email, and support tickets to create a comprehensive summary in seconds instead of the hours it would take you to compile it manually. Writing Enhancement: Most salespeople aren't great writers. Don't shoot the messenger. AI can help you craft better emails, proposals, and follow-up messages, but only if you edit them, personalize them, and make them authentically yours. The Holy Grail: Intelligent Prospecting Lists: The biggest opportunity is using AI to build high-quality prospecting lists. Imagine walking into the office and having AI presen...

If you've ever wondered what really drives elite performance in sales—and life—this is the episode to watch. Jeremy Miner flips the mic and gets interviewed on his own show, revealing the exact mindset, habits, and experiences that took him from broke teenager to one of the top-ranked salespeople in the world. You'll get never-before-heard stories, his raw perspective on leadership, legacy, AI, and what he actually thinks of haters, branding, and his competitors. This episode is loaded with tactical gems, emotional insights, and powerful reflections that will rewire how you think about selling, success, and personal growth. Chapters: (00:00) Introduction (01:45) The "Brand Box" and Why Image Matters (06:17) Becoming a Sales Legend and Building Seventh Level (13:40) Selling $1.1M in 90 Minutes + Speaking Strategy (16:03) The 4 Types of Salespeople and the Path to Mastery (24:09) Sales Impact on Family, Legacy, and Fulfillment (29:50) The AI Jeremy Miner: Next-Gen Sales Training (36:03) The Mission Behind Seventh Level (42:43) Life Happens For You: Lessons in Growth (52:18) The Chip That Drove Jeremy + The Transition to Impact (56:23) Experience Over Hype: Why Mastery Can't Be Faked (01:01:15) Pre-Order: Insurance Black Book of Questions

In this episode, we dive into the differences between management and leadership and how they impact business success. Learn how effective leadership isn't about being right but empowering others to think and act in alignment with a shared vision. We also discuss how to recognize your strengths and weaknesses and how to complement them with the strengths of others to build successful partnerships. This episode provides insights into how to approach negotiations and transactions with empathy and persuasion for better results.What you'll learn on this episodeManagement focuses on accountability and overseeing tasks.Leadership inspires and guides others toward a shared vision.The Scarlet Method highlights five key traits: Self-starters, Competitive, Assertive, Relationship-based, and Team players.Recognize your strengths and weaknesses and surround yourself with complementary talent.Managing details like timelines and negotiations is essential for smooth transactions.Negotiation success comes from empathy and persuasion, not just being right.Salespeople are paid to influence, not to be right.Take responsibility for the outcomes of your transactions, even when others are involved.Leading by example means teaching others how to think and achieve what they want.Personal growth is key to leading effectively and empowering others to succeed.If you want to build a business based on influence, trust, and scalable leadership—this is your blueprint.Teach to Sell gives you the tools to lead buyers, sellers, and teams without pressure or posturing. It's about understanding people, guiding decisions, and creating alignment that drives results. Whether you're closing deals or growing a team, this book will help you lead with power, purpose, and predictability.Preorder Teach to Sell today and discover how the best salespeople lead—not manage—their way to No Broke Months.https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeScarlet Method: Learn more about the five key traits in the Scarlet Method (Self-starters, Competitive, Assertive, Relationship-based, Team players). This method is an essential guide for identifying the right people to lead and build a successful team.Teach to Sell: Discover more about leadership in sales and how understanding people's needs and aligning with their goals will help you grow your sales and leadership skills.Effective Negotiation: Explore strategies for improving negotiation skills, focusing on empathy, persuasion, and flexibility in the face of challenges. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Our consulting firm helps white-collar small business owners minimize the effects of rejection to more confident in contacting and prospecting.Clarence 8669019876

In this session, expert sales trainer Jeff Goldberg will share some tips, tools, and strategies designed to help the non-traditional salesperson get comfortable with selling. Jeff will also share a bit of information about his new program designed specifically for the non-traditional seller.Find out more about Jeff:https://jgsalespro.com/⁠⁠⁠⁠⁠⁠⁠Connect with Jeff on LinkedIn:https://www.linkedin.com/in/jeffgoldbergsalescoach/

According to The Times, employees now face an average of nine organizational changes per year, up from two before 2020, leading to increased change fatigue. So, how can you lead a change management strategy to help reps effectively navigate these changes?Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Sobia Younus, the senior manager of sales learning and enablement at ApplyBoard. Thank you for joining us, Sobia. I’d love for you to tell us about yourself, your background, and your role. Sobia Younus: Sure. I really appreciate this opportunity. So I’m leading the sales learning and enablement team at ApplyBoard, a leading ed-tech platform that’s reshaping how international students access global education. So I lead a global sales enablement framework that focuses on performance process and people and my role. Spans everything from onboarding and ever boarding to performance improvement initiatives that firsthand impact the revenue. But to rewind a bit, my journey has never been linear, and I believe that’s been my strength. So while I’ve always been rooted in international education, my niche has always been B2B and B2C sales, and that helped me build a strong understanding of client behavior, market trends, and grow through meaningful engagements. I have been with ApplyBoard for almost six years. I initially joined the CX team, which gave me insight into the student journey and operations side of how applications are being processed. From there, I transitioned into the sales role where I gained the firsthand experience of navigating the field. Finally in 2021, I moved into sales enablement, and that’s where everything came together. It blended my passion for education, my CX foundation, and my love for sales performance into one purpose driven role. I think today I focus more on building scalable strategic enablement programs that build and drive revenue, empower people, and connect the dots between learning, growth and results. Personally, to me, and I really wanna share that, I believe that for me, enablement is where storytelling meets the strategy. That’s what make it so exciting, and what excites me the most about my work today is the blend of strategy and human behavior. Most importantly, understanding how people learn, they stay motivated, and how the right tool and messaging can turn a sales team into a high performing empowered force. That’s why I’m so excited to be here today because platforms like Highspot make a real difference. SS: Amazing. Well, we’re excited to have you here, and given your extensive experience in education management, I’d love to learn from you what are some of the unique challenges that reps in the industry face, and how can enablement help them navigate these challenges? SY: So that’s a very important subject. So one of the most unique aspects of international education industry is how deeply it influenced by external elements like immigration reforms, global mobility trends, and even geopolitical shifts. So unlike other industries where salespeople can rely on relatively stable products or markets, education is often at the mercy of forces beyond control. And as a result, salespeople in this space aren’t just selling a service. They’re actually navigating constant change, managing expectations, and often having to realign their strategy in real time. And a great example is what recently we saw last year, the government introduced caps on your international student permits and tightened eligibility for post-graduation work. Permits. So these changes had an immediate impact on student demand, also program selection and school preferences. So practically overnight, our sales rep has to understand the implications, shift focus away from programs that no longer align with student goals and reposition alternatives that still offered strong appeal to students. This is where enablement became mission critical. And an apply board. We don’t just see enablement as a static function. It is a real time strategic engine that basically supports business agility. So within days of those updates, our team not only delivered the sessions, so we created and rolled out sales plays and updated talk tracks and Highspot. We designed objection handling strategies on Highspot to help our. Salespeople reposition options with clarity and assurance. So in short, we didn’t just inform, we equipped, so that is important. Our goal was to turn uncertainty into clarity so that salespeople could keep on building trust and drive impact through their communication. And I believe that enablement also reinforces a culture of agility. So in industries like ours, change is inevitable. But when enablement is done right. It actually becomes a competitive advantage. SS: Amazing. And I know that at ApplyBoard, you actually switched off a previous enablement platform and moved to Highspot. What motivated you to reevaluate and change your enablement tech stack? SY: So when we initially built our enablement infrastructure at Apply board. Our primary focus was on structured learning. So naturally our, you know, tech stack leaned towards a traditional LMS. It served its objective at that time, like building, onboarding courses and track completion. But as our sales organization matured. So did the scope of our needs. So we realized that enablement couldn’t just live in siloed training modules. It had to be integrated into the daily flow of work. And our sales team needed not just learning, but relevant and up to date resources and real time support to navigate, you know, fast-paced industry changes. So in short, we needed more than an LMS. We needed a true enablement platform that could function as a CMS, a single source of truth, and I would love to call Highspot a strategic one-stop shop. So that’s what motivated our ship to Highspot. We wanted a one-stop solution where onboarding and ever boarding training and sales plays and competitive insights all could live together. A platform that doesn’t just share knowledge, but it gives. To our salespeople when they need it in a way that fits how they work. So it was a mindset shift from how do we train people to how we enable performance? And Highspot gave us the ash to just do that. SS: Change management is absolutely crucial, especially during major product or policy updates. What are some of the common pitfalls that organizations can face during change and how can they avoid them? SY: It’s a very crucial issue, and it is often underestimated and not because organizations don’t recognize its importance, but because they assume communication alone is enough. One of the most typical pitfalls is treating change as an announcement rather than a proper process. So when major product updates or you know, changes happen, especially in the industry like international education where external shifts can be sudden and high stake, simply informing teams isn’t enough. You need to enable them. So, and other pitfall that I wanna mention over here is failing to connect the why behind the change. So, if sales reps or CX teams don’t understand how an update or change a product shift ties back to their goals or the client’s goals. It usually creates resistance. Or worse disengagement. So change without clarity leads to confusion. And I always believe that change without a proper plan leads to chaos. So one more typical misstep that I wanna mention over here is not planning for reinforcement. So even when the rollout goes smoothly, but without a continuous enablement, like quick one pages or talk tracks, or life scenarios and sales place, trust me, all behavior will return. People default to what they know when things get tough, you know? But at ApplyBoard, we’ve learned this through the hard way, that effective change management start with empathy and end spend with enablement. So we ensure teams understand the work, the why, and how of every change, and we don’t stop at emails. We provide field ready tools, align managers as change champions, and use platforms like Highspot to make resources easily accessible and track the engagement, which is very important. So we all know that change is inevitable, but chaos is optional and you can do wonders if you treat enablement as a bridge between strategy and execution. SS: In your opinion, what is the strategic advantage of an enablement platform when navigating change? SY: So, in my opinion, the strategic advantage of an enablement platform during especially the time of change, is simple. It turns information into action at scale and in real time. So change, especially in the fast moving industries like international education. Often creates a gap between what the business knows and what the field needs. So product evolves, policies, they change and market fluctuates. But if your sales teams can’t access the right information at the right moment, trust me, execution suffers. So this is where an enablement platform becomes mission critical. It just centralizes the word, the why and how of change into one cohesive experience. So instead of scattered emails, you know, outdated decks or reactive training sessions, you get a single source of truth, which is updated, which is searchable, relevant, and embedded in the daily workflow. I’m so glad to say that at Highspot has given us the ability to roll out updates with precision and speed, and when major changes hit, you know, like the recent PGWP reforms, we can respond with focus sales plays, updated talk tracks, training modules, and enablement briefs in one place. We are not just informing the salespeople, we are empowering them to act immediately with clarity, with the right message. So that’s the advantage of a strong enablement platform like Highspot, that it turns change into action. It aligns teams to keep a clear narrative, gives clear visibility into what’s working, also helping you execute with assurance and stay ahead. SS: And I know Plays have been a key lever in helping your reps navigate change, such as, you know, with a recent government policy update that impacted your go-to-market strategy, how did you leverage plays to support this initiative and, and ensure global team alignment? SY: So to be very honest, Sales Plays have become one of our most powerful tools for driving clarity during moments of change. A great example, as you said, and I mentioned earlier as well, the IRCC updates last year, that significantly impacted which programs and institutions were feasible for students creating a sudden shift in our go-to market approach as well. So we knew that without quick and organized actions, this could lead to inconsistent messaging, confusion in the field and you know, lost trust with our clients as well. So we leaned heavily on sales plays and Highspot to bring structure to the chaos. So first we worked cross-functionally with the product team CX and the market expert to streamline these changes into actionable insights. So we took it this way, so we help them understand what it meant. What was changing and how it impacted our clients and the students. Then we created some tailored sales place that included updated talk tracks to help salespeople position alternatives with with clarity and empathy and segmented school lists like highlighted eligible and ineligible programs, suggested outreach. Templates and objection handling approach. Also, we did some live enablement sessions to walk them through our strategy and create some space for q and a as well. But most importantly, next steps for the salespeople. And because the sales play lived in Highspot, we could monitor. The engagement, the usage, and the adoption globally. So this gave us clear visibility into where reinforcement was needed and allowed the regional leaders to support their teams more effectively. And honestly, in moments like these sales plays are a vehicle for alignment, clarity, and assurance. They help us go from reactive to proactive insurance. Our teams aren’t just informed, but they’re ready. SS: That’s impressive. And you also implemented a Learning Tuesday initiative to drive engagement, which has helped you achieve a remarkable 91% recurring usage in Highspot. Could you share more about this practice and, and how you’re driving adoption of the platform amongst your reps? SY: So one of the most important lessons that I have learned in my enablement journey is this. If you want to build a culture of learning, don’t push your salespeople, walk in their shoes. So understand their reality, their pressures, and how they spend their day and apply aboard are salespeople are constantly engaging with clients, pitching multiple destinations, helping clients navigate multiple schools and programs. So for them to be effective, clarity is everything. And it comes from knowing your product, your destination, your message by heart. And that insight shaped our approach to drive Highspot adoption as well. So instead of just treating enablement as a checklist, we focus on making learning relevant, timely, and useful. So that’s where Learning Tuesday was born. It’s a recurring initiative, you know, to share short, impactful learning that fits easily into the flow of the week. So each Tuesday we choose a specific focus area of our sales team, whether it’s like a destination or a school or a program or any product update and build a supporting asset and a quick quiz in Highspot to provide timely, practical resource that aligned with what salespeople are actively navigating in the field. So the goal was simple. Like make learning part of their workflow, not an interruption to it, you know? And it’s very important to understand. And because we use Highspot to highlight success stories across the teams. So this approach helped us reach a 91% recurring usage rate and Highspot, because salespeople weren’t being told to learn. They chose to learn and it was because the assets and focus areas were so relevant, timely, and help them, uh, do their jobs. And I believe that and its score that enablement isn’t just about sharing information. It is about supporting people by giving them the right tools and add the right time and helping them see the difference it makes SS: Again, impressive. And as a results driven leader, what are some of the key metrics that you track to effectively drive change initiatives? SY: That’s a great point. And you know, one that really reflects how enablement has evolved as a function, especially in ApplyBoard, so early in our en enablement journey. Like many other teams, we are primarily focused on the surface level metrics, like number of views and number of assets viewed, and or how often an asset was viewed. But we quickly realized those numbers can be misleading. For instance, if two people viewed three assets a hundred times, the view count may look impressive, but it doesn’t tell you anything about who’s engaging, how many people are engaging or whether it is actually driving behavioral change. So we took a step back and asked ourselves that, what does meaningful engagement look like? What actually signals that our enablement efforts are influencing performance. So that led us to create a more focused Highspot performance, you know, engagement framework, one that actually prioritizes impact over bulk. So we started tracking. Metrics that showed the full picture of how salespeople were using and applying enablement in their work. I will share some examples, like number of unique people viewing the assets, not just the total views, monthly and weekly hours spent on Highspot, both overall and segmented by the projects. Also, the completion rates of assessments and the onboarding courses. Especially tied to the onboarding milestones and also initiatives like Learning Tuesdays. Also, engagement with the sales players and the field tools, especially during the moments of change. And when I say engagement, I mean time spent on these assets and how many people viewed the assets, and most importantly, a correlation. Between Highspot engagement and sales OKRs, like win rates or ramp-up time. So this shift actually helped us move from reactive reporting to proactive decision making. So instead of just knowing what’s being clicked or now we understand what’s actually being used. What is actually being retained and you know, what is actually impacting their performance. So it has helped us improve our, you know, Highspot approach by removing the low performing resources and focusing more on what actually helps our salespeople in the field. And I believe that an enablement metrics shouldn’t just measure activity. They should measure momentum. And when you focus on the right ones, they become a powerful lever for driving lasting change. SS: Amazing. Well, Sobia, I’m hoping you can share with me. Since implementing Highspot, what business results have you achieved and do you have any wins you can share? SY: So many. I can gladly say that. So many wins since we started using Highspot. So many wins. So we have seen some clear improvements in key sales. Performance metrics that support our business goals. While many things can influence results like market changes or team growth, but enablement has played a very important role in keeping that progress going. Like I said earlier in international education and ed tech sector, things move fast. We are always dealing with changes, immigration updates, and new information, and at the same time, we are growing quickly and bringing in people from all sorts of industries. So some with sales experience, but little international education experience and knowledge and others with the opposite. So enablement helps bridge that gap early on. This mix actually led to longer ramp up times, like longer than typically 50 to 60 days. As a new hire, they were learning about both the product and the education sector. So you know, it was taking a lot of time for them to learn all of that. But by building a structure. Role specific onboarding program within Highspot. We changed the game, our onboarding program. Now delivers destination training, platform fluency, and process enablement all in one centralized, searchable space, high sport. So as a reserve, we’ve successfully brought ramp up time just under 30 days on average. So the acceleration has had a clear impact on early client engagement and revenue readiness. Highspot just didn’t, you know, help us organize the asset. It helped us succeed. Successfully execute onboarding, scale their learning across borders, and you know, prepare salespeople to thrive in one of the most dynamic industries out there. Also, I can say this with assurance that enablement helped translate change into action, and Highspot was the strategic engine that allowed us to do that with speeds, scale and clarity. SS: Last question. If you could share one crucial lesson learned from your experience supporting teens through change, what would it be? SY: So, one very crucial and important lesson that I’ve learned is that successful change isn’t about having all the answers. It’s about creating alignment, trust, and momentum. So I’ve seen that teams respond best when they understand the why. Feel heard in the how. Can see themselves in the what’s next? So change sticks when it’s not just implemented, but truly internalized. And you know, that’s where sales enablement plays a crucial role by equipping teams with the right messaging, timely training, and actionable resources to navigate change with clarity and assurance and platform like Highspot make that happen successfully at scale. SS: Sobia, again, thank you so much for joining us. I really appreciate your insights. SY: I really appreciate that you having me here. It’s a pleasure and I truly enjoyed sharing, you know, all of the experience and learning. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Can you teach ethics to a new employee?  That was a question I fielded from a manager in one of my seminars.  You will be surprised at the answer. *****************************************************************************        Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.          Dave is a B2B sales expert, and a Christian Business thought leader.  He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations.  In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.        Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. Subscribe to Dave's Newsletters Check out the website The Good Book on Business "Ten Commandments for the Ethical Salesperson"  

Let's uncover the intersection of sales success and AI technology. This episode welcomes Damon Lembi as we stress the importance of mastering sales fundamentals while embracing tools like Fathom and Gong to stay competitive in the digital age. Discover how AI can serve as a supportive partner, enhancing rather than replacing human skills like empathy and customer engagement.  We also explore how becoming a thought leader is more accessible than ever, encouraging sales professionals to build their personal brands and connect with prospects through unique insights.  

Tell your smart speaker to "Play One Oh Three One Austin"

Today, we're joined by Todd Olson, co-founder and CEO of Pendo, the world's first software experience management platform. We talk about:Offloading work from employees to digital workersWhen most people will opt to chat with an AI agent over a humanThe need for SaaS apps to transform themselves into agentic appsAdvice for serial SaaS entrepreneurs, including a big cautionary tale for startupsAI-generated and AI-maintained code and the ease of prototyping

Feeling completely drained by your sales job? That constant rejection, endless objections, and quarterly quota increases can break even the strongest salespeople. I've watched it happen countless times over the past decade. Burnout isn't about being weak, it's about running around like a headless chicken without a clear path forward. After working in medical device […] The post The Real Reason Salespeople Burn Out & How To Fix It appeared first on Salesman.com.

Episode 270: This episode is about the one word our graduates and salespeople have in common: Resilience!   I was having dinner with my niece, Alanna, and celebrating her graduating from the University of Cincinnati - Go Bearcats. I was thinking over her past four years, starting with the challenges of her roommate on day one, a new world of living independently, creating new friends, and navigating school workloads and social calendars. I shared with her at dinner that the one word I felt described her four years was that she was resilient. I was so proud of her learning and growing through each situation.   Big congratulations to all the students! And a special shoutout to the parents and mentors who have been the pillars of support in their journey.   I was thinking about how each of us is Resilient. In our relationships, we all had our first love, which we learned from, and then we had our second love and third love until we found that one person.   I was thinking back to my college days as well. I thought about the one class where we had to learn audio and video when producing a show. My part was to do the soundboard for audio; I had no idea what I was doing. The professor yelled in the class, "Thal, you will never make it in broadcasting." If I wasn't resilient, I would not have created a successful 38-year career in broadcasting. Ironically, I created the Three Word Podcast, which included understanding recording audio.   Resilience isn't just about bouncing back from setbacks but learning, growing, and emerging stronger. Whether you're a student or a sales professional looking for ways to create new clients. Resilience is a universal trait that we all possess and can develop.   It's the secret ingredient to success, whether you're a student pursuing your dreams or a sales professional navigating challenging markets.   What is Resilience   So, what is resilience? At its core, it's the ability to recover quickly from adversity. Resilience is not a trait you're born with; it's a skill you can develop over time. And the amazing thing is, the more you train it, the stronger it becomes. It's like a muscle. For students, resilience may look like managing stress during exam season or bouncing back after a less-than-awesome grade; for sales professionals, it means overcoming rejection, staying consistent, and adapting to a competitive industry.   Resilience is not just about enduring hardships; it's about adapting to them and building success on the other side.   Mini Challenge for you:   For today, think about one situation where you faced a major challenge. In your next sales meeting, discuss situations where your team was resilient. Now ask yourself: What did you learn? How have you grown? Identifying those moments helps us see resilience in action.   How to Build Resilience   Building resilience doesn't happen overnight, but it's doable with the right approach. Here are three strategies tailored for students and sales professionals alike. 1. Shift Your Mindset   Students: View failure as feedback. That C on your biology test? It's not the end of your academic career; it's a wake-up call to refine your study approach. Sales Professionals: Instead of dreading rejection, consider it an opportunity to refine your pitch. Remember, every 'no' brings you closer to 'yes.' 2. Build a Support Network   Surround yourself with people who uplift you. For students, this could be study groups or mentors. For sales pros, lean on your team during challenging times. 3. Practice Adaptability   Life throws curveballs. Learn to pivot. Students might shift their study method partway through a semester while salespeople adapt to changing market trends.   Why Resilience Equals Long-Term Success   Here's the bottom line. Resilience isn't just about surviving difficult situations; it's about thriving because of them. It's about progress, growth, and staying in the game.   Remember this mantra: "I am adaptable. I am strong. I am resilient."   Share this episode with a friend or colleague if it resonates with you. And remember, your growth and success are our top priorities. Subscribe to never miss an episode, and let's continue this journey of resilience and personal growth together!   Stay strong and keep showing up. Because success isn't about never falling down; it's about getting back up every single time. Until next time.   See you in the next episode!   Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast

Welcome to Operation Entrepreneur Freedom — the podcast that helps home service business owners design a business that runs (and grows) without them.In this episode, host Chad Murray reveals why most service businesses stall at $1-2M and what you can do to break through fast. Spoiler: It starts with sales — but not in the way you're used to.You'll learn:Why your current salespeople are holding you backHow separating sales from production unlocks scalable growthReal-life stories from McDonald's, Rolls-Royce, Airbnb, and moreHow Chad replaced his top salesperson and grew 70% in one monthWhy mindset and belief are more powerful than your current processHow to document and train a repeatable sales process that scalesWhether you're a window washer, painter, plumber, or cleaning service — this episode will help you rethink how sales should work in a 7-figure business.

▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.comHey, I'm Ray Green. I'm a strategic growth specialist for B2B companies.Since this is social media and anyone can claim anything, here's a quick rundown of my background:Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.comSales & Sales Management Expert in Residence at the world's largest IT business mastermind.Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.comI'm breaking down why hiring traditional salespeople can actually stall your MSP's growth in 2025, and sharing the component-based system approach that hundreds of successful MSPs use instead. Learn how to avoid expensive hiring mistakes and build scalable sales processes that don't create key-man risk in your businessCHAPTERS:00:00 - Introduction to Hiring Salespeople for MSPs00:52 - Risks of Hiring Salespeople04:50 - The Consequences of Hiring the Wrong Person08:44 - Mindset for Growth12:42 - Building a Scalable Sales System15:13 - Navigating the Hiring Process19:01 - Conclusion

According to research from Forrester, 74% of buyers choose the sales rep who was first to add value and insight. So, how can you deliver a standout experience to win over modern buyers?Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Jose Sanchez, the product marketing manager at Hexagon. Thanks for joining us. I would love for you to tell us about yourself, your background, and your role. Jose Sanchez: Yes, of course. Thank you so much for having me. This is really great and perfect timing because I’ve been using it even this week. We were at a trade show, so I’ve been using the platform. It’s been great. My background is technical. I did geological engineering. So I was in mining. I was in a consulting firm and then eventually got to be, uh, an engineer for Hexagon, but I always had a little bit of a creative background, creative things happening, floating around. So it did drive me back to want to be more creative, and so a marketing position opened in Hexagon in our division and I went for it and I got it. So it’s been four years now that I’ve been doing product marketing and I think that’s been a really good way to sort of move through different parts of our company. SS: Amazing. Thank you for kind of taking us through that. I’d actually love to double click on that, because you’ve been with Hexagon for almost two decades and you started in that technical role and have transitioned into product marketing. Can you walk us through that journey and how has your background influenced your approach to your go-to-market strategy? JS: Oh yeah, for sure. I think I’m blessed in being able to understand parts of the technical side that maybe the rest of the marketing team doesn’t, and they lean on me quite a lot on that. So yeah, I think that journey and that background made it so that my current role, which is really talking to the product development team, and coming up with go to market strategies and then imparting that information to the rest of the marketing team, the designers, and the videographers, everybody, so that we can get that message out properly. So I think that my background has really influenced the way I do go to market strategies because of the technical side of things. SS: Amazing. And as a product marketer, what are some of the biggest challenges that you’re seeing when it comes to engaging modern buyers throughout the journey and how are you overcoming some of these challenges? JS: That’s a good question. I think the biggest challenge for us in this industry, and it’s probably not unique to our industry, but our sales cycles are really long. There’s relationships that have to get built, sometimes it can take years. And so it requires a lot of listening to our sales people, listening to them to know what they’re using, what’s useful for them and what’s not. So that’s been a huge challenge because sometimes a marketing team can just go off and say, hey, we’re gonna create brochures. We’re gonna create this and this. And not really know whether they’re using it or not. Highspot has been instrumental in that because we were noticing those numbers weren’t looking good. They weren’t sharing things out, they weren’t pitching out, and so we just started having way more conversations with them and that overcame that challenge. We’re in a much better place now where we know what they need. We know what they like and what they don’t like. To build those relationships to be able to sell things. SS: Amazing. And in your opinion, what unique value does an enablement platform offer when it comes to creating and delivering impactful buying experiences? JS: I think it, it goes very much hand in hand with the, the answer for the last question. Having a place where everybody, not just the marketing team, but the sales team and even the product developers can go to and see what’s out there, see what’s being said about their products and how it’s being presented, and then being able to give feedback. That’s incalculable, how amazing that is. Because, you know, before it was SharePoint, it was a folder, or in teams, there’s just channels and you just stick files in there. Nobody has any idea. Whether it’s the newest or the best, or whether it’s good or not. So I think that’s really been an amazing thing for us to be able to use, that it’s not just a repository, I don’t wanna call it a repository, but a place where they can go, a hub, where they can see the latest and know that it’s been qualified and feedback has been given on it. SS: Amazing. And you are actually using Highspot to create some really impressive and interactive experiences, including leveraging digital rooms for trade shows and customer stories. Can you share more about these initiatives? JS: Yeah, no, this is one of the great things that I’ve really enjoyed about working with Highspot is our account managers and we have a biweekly meeting. It’s just a short little meeting where they, we have questions for them, they update us on things. And those meetings have been amazing at finding out, ’cause Highspot is so robust, there’s so much that we. Can use and we don’t even know. So having those conversations, that’s how it came out. We started saying, Hey, we have this huge trade show. We wanna have something interactive on the floor where we can tell stories about how our customers are using our technology. And they suggested digital rooms and they showed it to us. This is, I think still when it had just come out and I thought that sounded perfect. It was an easy interface that was on a touch screen on our floor. Salespeople could walk. Customers over and show them, hey, you’re an underground, minor. Look at this case study. And a video would come up and really, really nice way to interact and then shareable. So that was really just drove it home. You know, you can talk to them, show them and they say, you know, I’m gonna send you this. Here’s your email. And it would go, and it was tracked. So those digital rooms have become something that we’re now using at every trade show. We just used it now in Montreal for one of the big trade shows we were in. And it’s funny because it also opened the door for just. Other Highspot things as well. A lot of, I saw uh, during the week that salespeople were just opening up Highspot on the tablet so they could show them anything. It didn’t just have to be the digital room. They were actually pitching live as if they were on a call or something, but just there on the floor and it was great. It was great to see that. SS: Amazing. What are some of your best practices for creating effective Digital Rooms for your teams to leverage? JS: That theme that I’ve been talking about, about listening to our sales teams is really important for that. They’re the ones that drove what we were telling on that Digital Room, that specific one, and then new ones have come up. So listening to the salespeople and the regional field marketers, we’ve realized, oh. They go to trade shows that are just about underground mining, for example, or just about blasting. And so if we can create a digital room or even teach them to create their own Digital Rooms, that idea has sparked many, many more people wanting to make their own. So we’ve already started making little offshoots of that first one with different flavors. So yeah, that would be my advice. Listen to your salespeople and they could drive exactly the way you need to make things. SS: And speaking about that in rolling out Digital Rooms to your team, I believe you started with your BDR team and are now expanding your focus to your account management team. How are you driving adoption across these teams? JS: Adoption for us has been a challenge from the very beginning. We’re learning at the very beginning what could be done, what couldn’t be done. So we decided to get a little bit more exact with the way we were using Highspot, and that’s what spawned all the, all the new collateral that we’ve created and stored there for them to pitch as well as the Digital Rooms. And so I think starting with our business development managers was just a really obvious way to address something that was needed right away. You know, this is our new business. They’re going out there and trying to grab as many new audiences or even existing customers, but for new technology. So starting with them was great. It was maybe, if you will, a bit more aggressive. A lot of the collateral that we needed, like those Digital Rooms or for right now, we need these conversations to happen. We have now started talking to our account managers as well. We just had a conference of all account managers getting together, I mean our headquarters in Tucson, Arizona, from around the world. And we did started doing the same thing, listening to what they need and what is effective, what’s not for them to communicate with existing customers. So I think that transition and that adoption for the new team, the account managers, as soon as they start also working with their regional business development managers, they realize, oh, okay, I can use this. And then they can take it and use this part. So it’s all connected and I think that adoption’s great. And to be honest, every time I’ve had any sort of enablement where I’m showing. The capabilities of Digital Rooms or Highspot with my team. Just showing them the immediate tracking. You know, that somebody opens the pitch you just sent and you get on your phone, you get a ding, and they love that. As soon as they see that, they’re like, oh my god, that’s amazing. So that I think has also really upped the adoption is people getting excited about it. SS: Amazing. And I love how some of that’s even happening organically now. What impact have you seen so far from leveraging digital rooms to engage your buyers across their journey? And are there any key wins or notable business outcomes you can share? JS: Yes, definitely. Our marketing team has always relied on what we get as feedback from our salespeople, and especially now, that’s the the sort of new strategy we’re taking. So the number of pitches is for us right now, gold is what we look at. If that number starts dropping, we have to see why is that piece not being used? We’re not being pitched, so we’re constantly monitoring. What’s happening as well as just getting verbal feedback or emails. We encourage everyone to give us feedback on pieces. So yeah, I think, uh, the numbers have gone up. The number of pitches have gone up. These digital rooms are going out at every trade show. We made a Spanish version as well that was asked by our LATAM team and I think it’s very obvious when you look at. Before Digital Rooms. We started using it for our big trade show, my expo last September. Before that, the numbers dramatically increased afterwards, so that’s the way we’ve been able to measure that. SS: Amazing. Now, we talked about this at the onset, but with your strong technical background, how do you leverage data and insights to inform and improve the programs that you’re leading? JS: That’s a really good question, especially for our technology and our, our group of suites that we sell specifically because we always talk about data and we always talk about the power of data, being able to help you decide things, making decisions, making changes in your strategy. And so I think for us, talking to our account manager from Highspot, we realized that we can get these reports and it gives us such great insights down to the granular, you know, who’s using what. And that to us is amazing. In our solutions, we do the same thing. We tell our clients that all this data that’s being produced, trucks moving, people driving. Safety operations and planning, everything comes together in a mine and produces data. And if you can grab that data and actually make sense of it and start making decisions based off of it, it’s the best. And we’ve started doing that now with Highspot. We’ve been able to say, this strategy’s not working, let’s move on. Or let’s change it and make it work this way. Or, wow, that one’s really working, we’ve gotta do more of that. So yes, definitely the engineering side of me loves seeing graphs and loves seeing charts that, and not necessarily that always say good things. It’s. Really great when they don’t tell you good things because that’s how you learn. And I think Highspot has that for sure. SS: I love that. Last question for you, Jose. For other product marketing leaders that are looking to improve buyer engagement, especially in this what’s becoming a very digital first world, what is the biggest piece of advice you could give them? JS: Yeah, I think I’ve already mentioned it a couple of times. You probably noticed the theme, but, listening, listening to the people who are using this collateral, who are using these digital rooms or whatever you have in Highspot. And it goes beyond Highspot, of course. It’s your website, anything that you’re creating, videos that you’re posting up on YouTube or wherever you’re doing it, hearing what is effective and what’s not, from the boots on the ground, if you will. They’re the ones who really are gonna be using this stuff. And if they’re not really into it, then you’re not gonna be successful. So that’s my number one piece of advice is listen to them, have conversations with them one-on-one. It really helps. SS: Amazing. Well, Jose, thank you again so much for joining us. I really appreciate it. JS: Of course. Thank you so much for having me. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

In today's enterprise deals, selling to a single decision-maker is no longer enough. Salespeople need to navigate complex committees — and that means they can't go it alone. In this episode of B2B Sales Trends, Harry Kendlbacher sits down with JP Flores, Senior Sales Director at CrowdStrike, to talk about why elite sellers think more like orchestrators than lone wolves. From building internal alignment to leading outcome-driven conversations, JP shares how top-performing teams work together to win high-stakes, multi-threaded deals. Whether you're trying to increase win rates or level up your strategic conversations, this episode offers practical takeaways you can put into play immediately.

Jeff Keplar, former sales executive at Oracle, MapR, and Google, joins Coach2Scale to challenge one of today's loudest narratives in SaaS: that product-led growth has made traditional selling obsolete. In this candid, no-nonsense conversation with Matt Benelli, Jeff lays out why complex, high-stakes enterprise deals still demand skilled sellers, strong managers, and real leadership in the field, not just slick UX and freemium funnels. He explains why sales-led growth is often poorly executed, not outdated, and how the caricature of the “golf-playing rep” is holding companies back from serious revenue performance.This episode is a must-listen for CROs, VPs, and FLMs navigating the blurred lines between coaching, leadership, and execution. Jeff unpacks what makes a sales leader worth following, why frontline managers often fail (and how to fix it), and how real coaching, not just pipeline reviews, builds resilient teams. From scaling at Oracle to advising modern startups, Jeff shares lessons that cut through the noise and help leaders build teams that win the right way.Key Takeaways 1. Leadership isn't granted by title, it's earned in the fieldSales managers gain real influence by showing up with their team, facing the same pressure, and modeling accountability, not by hiding behind their job title.2. Sales-led growth isn't outdated, it's just misunderstood.Many critics confuse poor execution with obsolescence; in reality, complex sales still require human insight, coaching, and influence that product-led strategies alone can't deliver.3. Stop promoting 'super reps' and expecting them to be great managersThe skill set that drives individual performance often lacks what's needed to coach, develop, and retain a team, especially in high-growth or enterprise contexts.4. Great sales leaders don't kiss up and kick down, they build teams that follow them anywhereThe mark of strong leadership is not upward politics but whether former team members would choose to work with you again.5. Salespeople need coaching beyond the deal.Too many 1:1s are just pipeline checks; true coaching focuses on skills, behaviors, and long-term development that compound over time.6. In enterprise sales, the product doesn't close the deal; people doUnlike self-serve SaaS tools, enterprise software buyers need trust, consultation, and risk mitigation that only a well-prepared rep can deliver.7. When reps are treated like resources, they leaveHigh attrition often traces back to poor or absent development; reps stay when they feel seen, supported, and challenged.8. Managers must be the rep's advocate, even when it costs political capitalDefending your team when it's hard is the kind of leadership people remember and rally around, especially in performance management decisions.9. Friendship and leadership aren't mutually exclusive.While being “one of the crew” can backfire, relationships built on trust and mutual respect lead to better coaching conversations and loyalty.10. Coaching is influence, not control.The goal is to shape behavior through insight and conversation, not compliance, which is also what great selling looks like.

Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:     ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth  

summary In this episode of the AI for Sales podcast, Chad Burmeister speaks with Matt Slotnick, co-founder and CEO of Poggio, about the transformative role of AI in sales. They discuss how Poggio helps organizations leverage account intelligence to improve sales efficiency, reduce time spent on menial tasks, and ultimately drive revenue growth. The conversation covers the importance of effective research methodologies, the impact of AI on sales processes, and the long-term benefits of maintaining account intelligence within organizations. takeaways AI is becoming integral to sales processes. Account intelligence can enhance organizational competency. Salespeople often waste time on research tasks. AI can automate menial but important tasks. Effective use of AI can lead to significant revenue increases. Understanding customer needs is crucial for sales success. Data sources for account intelligence are diverse and critical. Sales conversations should be informed by deep insights. AI can help create concise and relevant sales materials. Persistent account intelligence can benefit the entire organization. Chapters 00:00 Introduction to Poggio and AI in Sales 02:43 The Role of AI in Sales Efficiency 08:48 Real-World Impact of Account Intelligence 14:26 Data Sources and Research Methodologies 20:25 Creating Effective Sales Conversations 26:33 Long-Term Value of Account IntelligenceProudly brought to you by Nooks.ai and BDR.ai, we share proven strategies and cutting-edge technologies that enable sales teams to dramatically accelerate outcomes. Learn how to leverage AI, automation, and conversational intelligence to 5X, 10X, or even 100X your impact. The future of sales is here—let's build it together.

This is an Impact Pricing Blog published on March 24, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/reasons-why-b2b-salespeople-discount/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.  Now, go make an impact.   Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/

Send us a textWhat makes some shed businesses thrive while others struggle with the same product in the same market? The answer often lies in their approach to sales.Gary Boyle and Peter Miller of Making Sales Simple join the Shed Geek podcast to unpack how specialized sales training is transforming the shed industry. Born from their experience managing multiple shed lots and over 125 furniture salespeople, their program addresses the unique challenges faced by professionals selling what is often a customer's third-largest purchase after their home and vehicle.The conversation explores the concept of the "forgotten dealer" – those isolated salespeople who gradually lose motivation between customers. "Sales can be very lonely," Peter notes. "You can get all kinds of motivation and be gung-ho and literally two weeks later you're Eeyore." This isolation leads to inconsistency, which Shannon describes as "the rarest characteristic of all humanity."A particularly memorable story involves the "Be Back Bus Stop" – a metaphorical bench where customers who promise to return but never do would supposedly wait. This early lesson taught Peter that collecting customer information creates accountability and makes follow-up possible. The Making Sales Simple program now teaches salespeople to treat their business card like a "Be Back Bus Ticket" that requires "payment" in the form of contact information.The discussion also tackles "selling out of your own pocketbook" – the common mistake of projecting your financial situation onto customers. As Gary emphasizes, "Just because a customer doesn't have good credit doesn't make them a bad person. They may have fallen on hard times."Looking toward the future, the team previews the upcoming Shed Sales Summit on September 22, 2025, in Knoxville, Tennessee. With capacity expanded to 500 attendees, the event will focus on sales processes, marketing strategies, and professional development specifically for shed industry professionals.Ready to transform your approach to shed sales? Visit ShedSalesSummit.com and follow their Facebook page for details about this career-changing opportunity.For more information or to know more about the Shed Geek Podcast visit us at our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Union Grove LumberNewFound SolutionsShed HubShed SuiteDigital Shed BuilderCAL

Looking for a massive sales opportunity hiding in plain sight? In this video, I'll show you why Trump's tariffs could be your biggest revenue booster this year, regardless of your political views. I'm sharing the exact strategies my 2,500+ sales coaching students are using right now to turn economic chaos into meetings and deals. You'll […] The post Why Trump Tariffs Are ACTUALLY a Good Thing (for salespeople) appeared first on Salesman.com.

Check out https://www.brevitypitch.com/    - HOW AI SOLVES THE SALES PRACTICE PROBLEM Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.   Email me additional questions: briangburns@me.com     — SAMPLE EMAIL TO EXPENSE THE COURSE MGR,   I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.   They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course.   It would pay for itself if I closed only one new deal of $X value.   Please let me know by Friday if I can move forward with this 1 year course.   Thanks, ME Here are some student interviews from the courses:     ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth             Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry     Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2     Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST  

Salespeople are trying different strategies constantly. What works and what doesn't? Today's episode covers one of the worst sales tactics out there, and its one that gets celebrated often by other salespeople. We talk effective sales that lead to great customers, as well as these bad tactics and how they damage your brand long term.    This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert.    Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

Even top-performing sales pros feel it. Fear. Resistance. That creeping hesitation before hitting “send” or dialing the next number. In this honest, no-fluff episode, we're talking straight about fear in sales—where it hides, how it disguises itself, and most importantly, how to stop letting it drive the bus. You'll learn: Why fear isn't your enemy—and how to turn it into motivation How disguised fear shows up as procrastination, perfectionism, or "just one more tweak" A powerful reframe to become rejection-proof (hint: it's not about getting a yes) Why “feeling ready” is a trap—and how imposter syndrome really works The one tool fear absolutely hates (and how to use it every day) Whether you're brand new or a seasoned sales pro, this episode will give you practical, mindset-shifting tools to stop fear from calling the shots—and start showing up like the pro you already are.