The Valley Today

A Conversation About Community, Connection, and Caring for Kids in Need When Heather Frost joins Janet Michael on The Valley Today, she brings a message that hits close to home: hundreds of children across the Shenandoah Valley desperately need stable, caring families. As Foster Parent Coordinator for Embrace Treatment Foster Care, Heather sees firsthand how the shortage of local foster homes affects vulnerable kids throughout our region. The Scope of the Problem The statistics paint a sobering picture. At any given time, Virginia has approximately 5,000 children in foster care. Remarkably, 40% of these children are teenagers—the age group that proves hardest to place. Breaking this down to our local communities reveals the true scale of the need. Frederick County and Winchester together care for 120-150 children at any time, while Shenandoah County serves 40-60 kids. Even smaller Clarke County has 15-25 children in the system annually. Meanwhile, larger counties like Loudoun regularly have 250-300 children awaiting placement. Furthermore, the consequences of inadequate foster care resources extend far beyond childhood. More than 1,000 young people age out of Virginia's foster care system each year without finding a permanent family. This failure dramatically increases their risk for homelessness, unemployment, and involvement in the justice system—outcomes that could be prevented with stable family support. Why Location Matters Heather emphasizes a crucial point that many people overlook: where a foster child lives makes an enormous difference in their recovery and development. When children must be placed far from their home communities due to a lack of local foster families, they lose vital connections. They leave behind their schools, their therapists, their neighborhoods, and often their extended family members who still play important roles in their lives. "The research shows these things really matter in terms of getting over the trauma that the kids have gone through," Heather explains. Maintaining these connections helps children recover faster and build resilience. Consequently, Embrace actively seeks foster families throughout the region—from Winchester and surrounding counties to Harrisonburg and even Loudoun County—to keep kids rooted in familiar territory. What Treatment Foster Care Really Means Unlike traditional foster care through the Department of Social Services, Embrace provides treatment-level care for children with more complex needs. These kids often face challenges like ADHD, developmental disabilities, autism spectrum disorders, or post-traumatic stress. However, Heather quickly dispels any notion that foster parents must navigate these challenges alone. Instead, Embrace treats foster parents as integral members of a treatment team. The agency provides extensive initial certification training, then continues with monthly sessions covering new strategies, specific situations, and emerging best practices. Additionally, foster parents receive 24/7 support—whether they need a phone consultation or an in-person visit. This comprehensive approach transforms foster parents from isolated caregivers into supported professionals working alongside schools, social services, and community partners. Breaking Down Barriers and Misconceptions Throughout the conversation, Heather addresses common concerns that prevent people from considering foster care. First, she tackles the financial question head-on. All foster children receive Medicaid coverage, eliminating worries about medical expenses. Moreover, foster parents receive stipends to cover clothing and other necessities, though Heather acknowledges these don't cover every expense. Community support, like the Front Royal Chamber's annual fundraiser for foster families, helps fill remaining gaps. Second, Heather confronts the fear that potential foster parents lack the necessary skills or experience. "We're not looking for perfect people," she emphasizes. "We're just looking for people who will show up, who will be there, who want to help children." The certification process takes approximately 90 days and includes about six weeks of training classes, which can be completed virtually or in person based on family preferences. The Power of Stability and Connection Perhaps the most compelling part of the conversation centers on how dramatically children can transform when given stability and structure. Heather acknowledges that many foster children arrive labeled as "difficult" or "hard to manage." Nevertheless, she's witnessed countless times how these same children soften and thrive once they realize someone will consistently show up for them. "Just having someone who cared about them" makes all the difference, Heather notes, recalling stories from community members who approach her at events like Apple Blossom to share their own foster care experiences. Janet reinforces this point, observing that labels hurt children and that removing those labels allows kids to flourish in ways that might seem impossible at first. Importantly, Heather doesn't sugarcoat the experience. "I'm not gonna say it's all butterflies and rainbows a hundred percent of the time," she admits. Yet she describes the profound reward of watching relationships develop between foster children and their families. "When a child and a foster parent have that relationship and you get to watch it grow, it's just very beautiful." From Foster Care to Forever Families The conversation also explores how foster placements can evolve into permanent adoptions. Embrace dual-certifies foster parents for both fostering and adoption, creating flexibility as situations develop. Sometimes a child initially expected to reunify with their biological family cannot do so. In these cases, foster parents who've built strong relationships over months or years often choose to adopt, providing the permanent stability these children desperately need. This possibility becomes especially meaningful for teenagers. As Janet points out, raising any teenager presents challenges—foster or biological. However, the opportunity to guide a young person from a traumatic past toward a stable future offers rewards that transcend typical parenting experiences. The Urgent Call to Action As the conversation concludes, Heather issues a straightforward invitation: if you're even slightly curious about foster care, reach out for a conversation. There's no obligation, no cost, and no pressure. Visit embracetfc.com to learn more and indicate your preferred method of contact. The agency will respond according to your comfort level, whether you're just exploring the idea or ready to begin classes. Ultimately, the message resonates clearly throughout the conversation: the Shenandoah Valley's foster children need local families who represent their communities and cultures. They need people who will maintain their connections to schools, therapists, and extended family. Most importantly, they need adults who will simply show up—consistently, reliably, and with genuine care. The need is great, but so is the potential for impact. As Heather reminds listeners, foster parents don't need to be perfect. They just need to be present.

From Crisis to Opportunity When the Wrangler plant closed its doors in Page County over two decades ago, the community faced a crossroads. However, what could have been a devastating blow instead became the catalyst for educational transformation. Dr. Kim Blosser, President of Laurel Ridge Community College, talks with Janet Michael on The Valley Today to reflect on how the Luray-Page County Center has spent 20 years opening doors for students who once had limited access to higher education. Geography as Destiny Before the center opened, Page County students faced a challenging reality. Located in a valley surrounded by mountains, they endured 45-minute to 90-minute commutes to reach the nearest Laurel Ridge campuses in Middletown or Warrenton. Consequently, many students simply gave up on their educational dreams or opted for Blue Ridge Community College in Harrisonburg, which offered an easier drive without crossing mountain passes. "Students in that county had to go the furthest from any other of our localities," Dr. Blosser explains. This geographic isolation meant that Page County residents were effectively cut off from the educational opportunities available to their neighbors in other parts of the Laurel Ridge service area. A Community Rallies Fortunately, local leaders recognized the urgent need for change. When the Wrangler plant closed, the town of Luray acquired the annex building. Together, the county and town invested in renovating part of the facility, offering the college space for minimal rent. This partnership created not only a retraining center for displaced workers but also a permanent educational presence in the community. The impact proved immediate and profound. Federal Trade Act funding helped former Wrangler employees pursue new careers through education. Dr. Blosser shares the touching story of Cindy, a former plant worker who earned her associate's degree and spent her entire second career working at the Luray-Page Center—until her recent retirement after nearly 20 years of service. Meanwhile, another former employee went on to become an elementary school teacher, demonstrating how access to education can completely transform lives. Outgrowing the Original Vision As the years passed, however, the old Wrangler annex building began showing its limitations. While the space worked well for traditional classroom subjects like English and history, it couldn't accommodate science labs, electrical training, or HVAC programs. Moreover, the aging facility required increasingly costly repairs, and the town no longer owned the building—a private company did. "Our students deserved better," Dr. Blosser recalls thinking. The college began searching for alternatives, examining various existing buildings throughout the county. Yet each option presented similar challenges: they were outdated structures requiring extensive renovation with uncertain outcomes. Building a Dream Then came a breakthrough. The Jenkins family stepped forward with an extraordinary offer: they would donate land for a new campus. Located behind Walmart in a central, easily accessible location, the site seemed perfect. What followed was nothing short of remarkable. The Laurel Ridge Educational Foundation launched an ambitious fundraising campaign, ultimately raising over $4 million from Page County residents and businesses. "They were just desperate not to lose the college," Dr. Blosser notes. "They know it's the heart of economic development." Despite supply chain challenges during the pandemic—including having to switch brick suppliers mid-construction—the project moved forward with impressive speed. A Campus for the Future Today, Jenkins Hall stands as a testament to community vision and determination. Unlike traditional institutional buildings, the facility features warm wood beams, open ceilings, and panoramic mountain views. The design intentionally creates a welcoming atmosphere that reflects the natural beauty of Page County. The first floor houses specialized labs that were impossible in the old location. Students now learn electrical work, HVAC systems, and heavy equipment operation in a dedicated trades lab. Across the hall, a modern science lab enables anatomy and physiology courses—essential prerequisites for health profession programs. Additionally, the building serves as home to the region's only Physical Therapy Assisting program, drawing students from an hour and a half radius. Upstairs, the design becomes even more innovative. Three classrooms feature soundproof movable walls that collapse to create one large space accommodating up to 100 people. This flexibility allows the center to host dual enrollment graduations, chamber of commerce job fairs, and corporate meetings—addressing a critical shortage of community gathering spaces in Page County. More Than Just Classrooms Throughout our conversation, Dr. Blosser emphasizes that Laurel Ridge operates as a "comprehensive community college." This means serving everyone from adult basic education students to those pursuing the first two years of a bachelor's degree. The college offers GED preparation, English as a Second Language classes, short-term workforce training, corporate education, and traditional transfer programs. "We can serve as many as 20,000 individuals in a year," Dr. Blosser reveals. Furthermore, approximately 50 percent of transfer program classes now offer online options, providing crucial flexibility for working adults and parents. While hands-on programs like welding and phlebotomy require in-person attendance, students can increasingly customize their schedules by mixing on-campus and online coursework. The Door to Tomorrow Perhaps the most intriguing detail about Jenkins Hall involves a door on the first floor that appears to lead nowhere. However, Dr. Blosser eagerly points it out on every tour she gives. The architectural plans show this door will eventually connect via a breezeway to a second building—one that doesn't exist yet. "That door doesn't go nowhere," she insists with a smile. "There is something beyond that building. We just have to wait, and when that moment arrives, be ready to move." This forward-thinking approach reflects the same vision that transformed a closed factory into an educational hub two decades ago. As Page County continues growing—with new townhomes and developments surrounding what was once an isolated field behind Walmart—the college stands ready to expand its mission once again. Looking Ahead While Dr. Blosser modestly suggests she'll likely retire before the center's 40th anniversary, she remains confident about continued growth. The rapid changes of the past 20 years—from distance learning via Old Dominion University in a small computer room to today's sophisticated online platforms—hint at even more dramatic transformations ahead. For now, the Luray-Page County Center continues fulfilling its founding mission: ensuring that geography no longer determines educational destiny. Whether students seek workforce credentials, transfer degrees, or personal enrichment, they can find opportunities right in their own community. After 20 years, that door the Jenkins family helped open remains wide, welcoming anyone ready to walk through and discover what lies beyond.

A Broadcast with Purpose Host Janet Michael and cohost Andy Gail transform Handley Regional Library into a podcast studio, broadcasting from the Top of Virginia Regional Chamber's Community Leadership Program (CLP). The energy in the room is palpable on this episode of The Valley Today, as this year's class gathers for their media and nonprofit session. Meanwhile, Andy, a 2016 CLP graduate and current United Way CEO, reflects on how the program shaped his professional network nearly a decade ago. Three Decades of Community Connection As the program approaches its 30th anniversary, its impact continues to resonate throughout the Shenandoah Valley. Janet herself graduated from the inaugural class 29 years ago, and she still keeps her certificate as a reminder of that transformative experience. The program's longevity speaks to its relevance—bringing together emerging and established leaders for nine months of intensive community exploration. Nonprofits on the Front Lines Throughout the episode, several nonprofit leaders share their missions and challenges. First, Pam Haefner introduces the Yellow School House, a volunteer-run organization serving families with children five and under. Having moved to Winchester during COVID in 2021, Pam joined CLP specifically to build connections in her new community. "Winchester is the best place I've ever lived," she explains, "because people really want to get to know other people." Next, Chris Brigante from Family Promise Winchester Area addresses a critical community need: family homelessness. His organization works with families experiencing housing instability, providing case management and financial assistance. Chris dispels a common misconception, emphasizing that the families they serve are hardworking individuals who've faced unexpected crises. "Any one of us can end up in their situation," he notes, pointing out that Winchester's housing wage sits at $29 an hour—far above what most local businesses pay. Additionally, Grace Vaughan from Girls on the Run of the Shenandoah Valley describes their afterschool program spanning 13 counties. The program goes far beyond running, teaching girls in grades three through eight essential life skills like empathy, goal-setting, and self-confidence. With studies showing that one in three girls experiences bullying and 57% report feeling persistently sad or hopeless, Grace emphasizes the program's critical role in supporting young women during formative years. Finally, Eric Rollins represents Timber Ridge School, celebrating 55 years of serving adolescent boys ages 11 through 17. He challenges the stereotype that they only work with "bad boys," instead focusing on helping young men navigate difficult situations and reintegrate with their families and communities. The Power of Hands-On Learning Director of Programs, Missy Spielman joins the conversation to explain CLP's unique approach. Rather than sitting through lectures, participants tour local farms, businesses, government offices, and nonprofits. They learn parliamentary procedure, select a nonprofit for a service project, and explore sectors ranging from healthcare to public safety. "Learning is not a spectator sport," Missy emphasizes, drawing on her education background. Furthermore, the program attracts a diverse mix of participants—from longtime residents to newcomers, business owners to nonprofit leaders. This diversity creates organic partnerships and unexpected collaborations. Missy shares how one graduate was inspired to run for school board after completing the program, demonstrating CLP's ripple effect throughout the community. Building Networks That Last For many participants, the connections prove invaluable. Andy notes that several of his current colleagues, including United Way team member Kim, were his CLP classmates. Chris, transitioning from his former career as a public defender, uses the program to build the community partnerships essential for Family Promise's collaborative approach. Grace describes connection as her biggest takeaway, discovering organizations and resources she never knew existed. Looking Ahead As applications open in April for the Class of 2027, the program continues evolving while maintaining its core mission. The nine-month commitment—one Friday per month from September through May—represents an investment in both personal growth and community development. For a region experiencing rapid change, with new residents arriving and housing challenges mounting, programs like CLP ensure that tomorrow's leaders understand the community's full scope and their role within it. The conversation concludes with Janet reminding listeners about local events, embodying the very community connection that CLP fosters. After 30 years, the program remains Winchester's greatest opportunity for transforming strangers into engaged, informed leaders who shape the valley's future.

A Homecoming Story Suzanne Soliday has come full circle. After opening Suzanne's Studio in Woodstock back in 2018, relocating to Florida in 2021, and continuing her artistic passion in Titusville, she's now back where it all began. In this Tourism Tuesday episode of The Valley Today, host Janet Michael and cohost from Shenandoah County Tourism, Kary Haun sit down with Suzanne at her freshly reopened studio on West Court Street to explore what makes this creative space so special. Recording on a Friday afternoon with no snow on the ground—yet bracing for a major winter storm by Tuesday—the trio dives into Woodstock's thriving arts scene and the unique experiences awaiting both locals and visitors. More Than Just a Studio Suzanne's Studio isn't your typical paint-and-go craft shop. Instead, it's a community hub where creativity meets connection. "It's not just where you grab a trinket, and you sit and paint, and you leave," Suzanne explains. "We really want them to have an experience." That philosophy permeates everything the studio offers. From the moment guests walk through the door, Suzanne focuses on creating memories, teaching techniques, and helping people discover abilities they didn't know they had. In fact, she admits that her favorite customers are those who claim they're "not artists"—because watching them surprise themselves brings her the greatest joy. A Creative Menu The studio offers an impressive array of artistic mediums. First and foremost, pottery painting remains the foundational offering, allowing children and adults alike to paint on bisque that's then fired into ceramic keepsakes. However, Suzanne has expanded the menu considerably since her Florida days. Glass fusion has emerged as a standout addition. Positioned somewhere between mosaics and stained glass, this technique allows participants to score and cut glass, create designs, and watch as everything fuses together in the kiln to create three-dimensional pieces. Moreover, Suzanne is pushing the boundaries by incorporating ceramic paints with glass, opening up entirely new creative possibilities. Beyond these core offerings, the studio also features fiber arts, where colorful wool gets poked into fabric using simple needles to create soothing, therapeutic art pieces. Additionally, canvas painting remains a favorite, complete with 70 easels available for mobile events at vineyards and other venues. Furthermore, screen art offers a hybrid experience between clay and canvas, using heavy-body texture medium and templates to create surprisingly easy yet impressive results. Classes, Camps, and Community Events Despite being back in Woodstock for less than 30 days at the time of recording, Suzanne has already hit the ground running with a robust schedule. The upcoming Cozy Mug workshop promises to teach four different techniques for creating personalized drinkware. Meanwhile, "Kids Create Like the Great Artists" invites young creators to make their own paint from eggs and chalk, then paint in the style of masters like Gauguin. Looking ahead, spring break camp runs every morning from 9:00 to 11:30 during public school break. Unlike typical craft projects with popsicle sticks and googly eyes, these camps focus on "high-end art" that kids can proudly take home in hand-painted canvas bags. Similarly, summer brings themed camps including Madagascar Camp in June, Campfire Fun in July, and Glam Ranch in August specifically designed for girls ages 12-15. Throughout the year, workshops range from creating nightlights and framed cardinal mosaics to bookshelf sun-catchers and candle screens. Notably, some events—like the bookshelf sun-catcher workshop—have already sold out, demonstrating the community's enthusiasm for these creative opportunities. Perfect Partnerships Suzanne enthusiastically credits Shenandoah County Parks and Recreation, particularly Teresa Funkhouser, for helping launch the business. "Without them, I probably wouldn't have been able to launch this business because they really sold my classes for me," she acknowledges. This partnership continues, with the studio now hosting classes previously offered through Parks and Rec. Additionally, the studio's location just off Court Square positions it perfectly within Woodstock's vibrant downtown ecosystem. Guests can easily grab coffee at Flour to Fork, pick up cupcakes from local bakeries, or browse books at Bonfire Bookstore before or after their creative sessions. In fact, Suzanne actively encourages cross-promotion, suggesting customers buy books at Bonfire then create matching bookshelf sun-catchers at the studio. The studio accommodates up to 50 people in the main space or 20 in the private back room, making it ideal for birthday parties, team-building events, date nights, or girls' weekends. Furthermore, while the studio is working on obtaining an ABC license, private events can currently bring their own wine and beer, creating the perfect atmosphere for adult creativity. Woodstock's Artistic Renaissance Kary paints a picture of Woodstock's flourishing arts community that extends well beyond Suzanne's Studio. Colloquia Arts, a brand new gallery just north of Court Street, hosts monthly shows with receptions. Meanwhile, VECCA features an artist-in-residence working in the window and monthly art shows, typically with receptions on the first Saturday. Additionally, Bonfire Bookstore has launched the Fire Starter Review, an elevated talent show and performance series that Kary describes as "pretty amazing." This concentration of creative energy makes Woodstock a genuine destination for art lovers. As Kary notes, "It's a beautiful place to be and an inspiring place to make art." Winter Wonderland Activities While the podcast focuses heavily on arts and culture, Kary ensures listeners know about Shenandoah County's winter recreation opportunities. With eight wineries scattered throughout the county—the highest concentration in this region of Virginia—visitors can enjoy cozy fireplaces, live music, and special weekend events while gazing out at snow-covered vineyards. Cave Ridge Vineyard's heated igloos offer a particularly magical experience, providing warmth and comfort while creating the feeling of sitting in a winter wonderland. Similarly, Bryce Resort delivers skiing, snowboarding, ice skating, snow tubing, and snowshoeing opportunities, with equipment rentals and ski school available for beginners. For those who prefer to stay warm, the Copper Kettle provides food, drinks, and a cozy atmosphere. Celebrating Small Business Success The conversation concludes with well-deserved recognition for The Buttercup, recently named Small Business of the Year by the local chamber. This award highlights the strength of Shenandoah County's small business community and the dedication of entrepreneurs who make the region special. Planning Your Visit Suzanne's Studio welcomes walk-ins Wednesday through Saturday from 10:00 AM to 6:00 PM during winter months, with expanded hours coming in summer. The studio also opens whenever school is out, recognizing that families seek creative activities during breaks. Interested visitors can explore the full calendar of workshops and classes at suzannes-studio.net, follow along on Facebook at Suzanne's Studio LLC, or check Instagram @suzannestudiollc. For broader Shenandoah County tourism information, including winery events, live music schedules, and seasonal activities, Kary directs everyone to visitshenandoahcounty.com. The Bigger Picture Ultimately, this Tourism Tuesday episode reveals something deeper than just promotional content. It showcases how small businesses like Suzanne's Studio create ripple effects throughout their communities—fostering creativity, building connections, supporting other local businesses, and giving both residents and visitors meaningful experiences that transcend simple transactions. As Suzanne eloquently puts it, when people leave her studio feeling accomplished and encouraged, "it makes them better people when they go out into the world." That philosophy of pouring kindness and encouragement into others creates a better community for everyone—one handmade mug, fused glass piece, and painted canvas at a time.

A Conversation About Infrastructure, Innovation, and Community Input The Shenandoah Valley's roadways are undergoing a massive transformation. In this episode of The Valley Today, host Janet Michael talks with Ken Slack, Communications Specialist for VDOT's Staunton District, to discuss the ambitious construction projects reshaping how residents travel through the region. What emerged was a fascinating look at the complex planning, engineering challenges, and community collaboration required to modernize aging infrastructure. Tackling the 81 Corridor's Toughest Stretch The conversation began with one of the most challenging sections of Interstate 81: the Strasburg corridor between exits 296 and 300. This area stands out as one of the few places along the entire interstate—from the West Virginia line to Tennessee—that features a left-hand exit for southbound traffic. Ken explains that this unusual configuration, combined with the junction of two major interstates, creates significant safety and congestion issues. Currently, the project sits at approximately 25-30% completion, with about a year of construction already completed and two and a half years remaining. The scope involves widening four miles of interstate from two lanes to three in each direction, while simultaneously addressing critical infrastructure needs. Workers are replacing the southbound bridge over Cedar Creek at the Warren-Shenandoah County line and widening the southbound bridge over the CSX railway. However, bridge work presents unique challenges. As Ken points out, VDOT could build bridges much faster if they could simply close them to traffic. Instead, contractors must maintain two lanes in each direction during peak hours, relegating most construction work to nighttime and overnight hours. This careful choreography ensures traffic keeps flowing while progress continues beneath the surface. The Science Behind the Projects VDOT doesn't randomly select improvement projects based on complaint volume or accident counts. Instead, the agency relies on comprehensive data analysis and community engagement. The 2018 Interstate 81 Corridor Improvement Program study exemplifies this approach. Throughout that year, VDOT collected extensive traffic data, examining crash rates, crash severity, backup frequency, and person-hours of delay—what Ken jokingly calls "VDOT nerdism." Moreover, the agency conducted multiple public input sessions during spring, summer, and fall. These meetings served a dual purpose: presenting data-driven hotspot maps while gathering firsthand experiences from daily commuters and long-haul truckers. This collaborative approach identified 65 initial projects ranging from small-scale improvements like extending acceleration ramps to major widening initiatives now underway in Strasburg, Harrisonburg, and Winchester. Importantly, VDOT's planning doesn't stop with current projects. A 2025 study has already identified the next round of priorities, ensuring continuous improvement rather than simply completing the current list and moving on. Front Royal's South Street Gets Attention Meanwhile, in Front Royal, VDOT is addressing traffic flow issues along South Street near the Royal Plaza Shopping Center. The problem area centers on the intersection where Commerce Avenue meets South Street, particularly affecting drivers who turn right from Route 340 onto South Street and immediately need to turn left into the shopping center. The limited space creates backups that extend toward the main intersection, prompting VDOT to explore solutions. Should the entrance move to the next intersection? Can the current configuration be modified to improve safety and reduce congestion? These questions drove VDOT to hold a public hearing on January 14th at the Front Royal library. Ken emphasizes that VDOT brings plans that look good on paper but remain open to revision based on community feedback. Several dozen residents attended the meeting, expressing support for some elements while raising concerns about others. This input proves invaluable, as local residents often identify issues that traffic studies conducted on specific days might miss—like Janet's example of the radio station's Camping for Hunger event, which creates unique traffic patterns. Furthermore, VDOT must coordinate with property owners whose businesses depend on customer access. Changes to South Street directly impact how patrons reach the Royal Plaza Shopping Center, making collaboration with property owners essential to the project's success. A Bridge Too Big to Ignore Perhaps the most ambitious project on the horizon involves replacing the bridge over Interstate 81 near Winchester, where Millwood Avenue curves toward its intersection with Route 522. This aging structure, which has stood for at least 50 years, currently spans seven lanes. The replacement will accommodate nine lanes, creating what Ken describes as an "enormous" structure. The project actually combines two separate initiatives: improvements within Winchester city limits and the bridge replacement itself. VDOT assumed responsibility for both projects to ensure coordination and prevent conflicting work zones. By building the new bridge slightly to the north, contractors can maintain traffic flow during construction rather than narrowing the roadway to one lane in each direction—a scenario Ken jokes would have residents "running away from the pitchforks." This bridge exemplifies a broader challenge facing Interstate 81. Since most of the corridor was constructed between the late 1950s and 1960s, numerous bridges now range from 50 to 70 years old. While VDOT's vigorous maintenance program extends their lifespan, every bridge eventually requires replacement or significant rehabilitation. The agency evaluates each structure individually, determining whether full replacement or widening with superstructure rehabilitation makes more sense. Weather, Incentives, and Reality Construction timelines must account for weather impacts, particularly during multi-year projects spanning several winters. Ken acknowledges that major snowstorms or tropical systems can shut down work for a week or more. Nevertheless, VDOT has refined its contract documents over decades to accurately predict workable days throughout the year. Additionally, the agency builds incentives into contracts, particularly for projects with significant traffic impacts. The recently completed Rockland Road bridge project demonstrates this approach's success. The contractor finished ahead of schedule, earning maximum incentive payments. Ken notes that VDOT happily writes these checks because early completion benefits the entire community. Conversely, contracts also include penalties for late completion, creating a balanced system that motivates timely project delivery while accounting for legitimate weather delays. Keeping the Public Informed Throughout the conversation, Janet praised VDOT's website, which maintains detailed project pages for dozens of active initiatives. These pages track projects from early design stages through construction completion, providing timelines, cost projections, public hearing information, and opportunities for feedback. Ken explains that his team dedicates considerable effort to keeping these pages current. Residents can easily find relevant projects by searching "VDOT projects" and selecting the Staunton District, which covers Warren, Frederick, and surrounding counties. The site even includes construction photos showing progress over time. Janet shared her own experience using the website to research the Winchester bridge project after noticing construction activity. Within minutes, she found comprehensive information about plans and timelines, allowing her to plan alternative routes during future construction phases. Your Voice Matters Beyond the website, VDOT operates a 24/7 customer service center staffed by real people who typically answer within seconds. Ken dispels common misconceptions about endless hold times or automated systems. When residents report potholes, sight distance issues, or other concerns, the center generates work orders requiring action from appropriate teams. While not every reported issue results in immediate fixes—some investigations reveal no problem or explain why certain actions aren't feasible—every request receives attention and follow-up. VDOT even contacts property owners when vegetation or structures impede sight distance or extend into the right-of-way, working collaboratively to find solutions that ensure everyone's safety. Looking Ahead As the conversation concluded, both Janet and Ken acknowledged the uncertainty of winter weather—they were recording on a Tuesday afternoon with potential snow in the forecast for the following days. Yet this uncertainty mirrors the broader challenge of infrastructure improvement: balancing immediate needs with long-term planning, maintaining traffic flow during construction, and incorporating community input into data-driven decisions. The projects discussed represent just a fraction of VDOT's ongoing work across the Shenandoah Valley. From the complex Interstate 81 widening near Strasburg to the South Street improvements in Front Royal and the massive bridge replacement near Winchester, these initiatives share common threads: careful planning, public engagement, and commitment to improving safety and reducing congestion. For Valley residents, these projects mean temporary inconvenience in exchange for long-term benefits. The key lies in staying informed through VDOT's project pages, participating in public hearings, and understanding that today's construction zones become tomorrow's safer, more efficient roadways. As Ken reminds listeners, VDOT isn't just completing a checklist—they're continuously identifying and addressing the next generation of infrastructure needs, ensuring the Valley's roads serve the community for decades to come.

On this lively episode of The Valley Today, host Janet Michael sits down with Brady Cloven, executive director of Friends of Old Town, and Corporal Rob Sloan, the City of Winchester's dedicated Old Town walking mall officer. Their conversation offers a behind-the-scenes look at how visibility, relationships, and everyday interaction help keep downtown safe — and welcoming — for residents, businesses, and visitors alike. From Fairfax to Foot Patrol After more than three decades in law enforcement, Corporal Sloan brings a wealth of experience to Winchester. He spent 28 years with Fairfax County Police before relocating north to finish his career closer to home. Although the shift from big-city policing to a small-town walking mall might seem dramatic, Sloan says the transition has been refreshing. Unlike the fast-paced environment of Fairfax, Old Town Winchester allows him to interact with people in positive moments — conversations filled with greetings, gratitude, and genuine connection. Those daily interactions, he explains, make the job uniquely rewarding. Why Foot Patrol Makes a Difference Unlike officers confined to cruisers, Sloan spends his shifts walking — a lot. Averaging 15,000 to 20,000 steps per day, he patrols not only the pedestrian mall but surrounding streets and alleys as well. That visibility matters. By walking instead of driving, Sloan builds familiarity. He learns who belongs, who needs help, and how the rhythm of downtown changes throughout the day. More importantly, people learn him — by name, by face, and by trust. As Brady notes, merchants quickly felt more comfortable once Sloan arrived. Business owners gained a consistent point of contact, and open communication replaced uncertainty. Community Policing in Action At the heart of Sloan's role is community-oriented policing — a philosophy centered on communication rather than enforcement. Whether speaking with visitors, checking in with business owners, or engaging with the unhoused population, Sloan approaches each interaction with respect and conversation first. His goal isn't intimidation; it's understanding. He believes relationships prevent problems before they start — and when issues do arise, familiarity helps resolve them calmly and efficiently. Changing Perceptions, One Conversation at a Time Sloan speaks candidly about misconceptions surrounding law enforcement. Too often, he says, people meet police officers only on their worst days. The walking mall offers a different opportunity — one where children can wave hello, visitors can ask for directions, and families can see officers as helpers rather than threats. Janet reflects on how damaging it can be when parents use police as a form of punishment. Sloan agrees wholeheartedly, emphasizing that children should feel safe approaching officers — especially if they ever need help. On the mall, those everyday positive moments help reshape perceptions across generations. A Walking Welcome Center In many ways, Sloan doubles as a roaming ambassador for Winchester. Tourists frequently stop him to ask where to eat, what museums to visit, or how far away certain landmarks are. Those questions have even inspired him to brush up on Winchester history so he can better serve curious visitors. While he diplomatically avoids choosing favorite restaurants, he excels at pointing people in the right direction — often beginning with the most important qualifier of all: How much time do you have? Safety Through Presence, Not Pressure Much of Sloan's work operates quietly in the background. His uniformed presence alone acts as a deterrent — a concept rooted in the "broken windows" theory of policing. Simply being seen reduces problematic behavior before it escalates. From addressing bicycle and scooter concerns on the mall to educating visitors about city ordinances, Sloan emphasizes that enforcement is rarely the first step. Education comes first. Warnings follow. Enforcement becomes a last resort. The goal, he explains, is never to ruin someone's day — it's to keep everyone safe. Balancing a Complex Downtown Environment Old Town Winchester presents unique challenges. The mall functions as a pedestrian space, a residential area, a tourism hub, and — during certain hours — an active roadway. Add e-bikes, scooters, crowded events, and weekend foot traffic, and safety becomes a delicate balancing act. Sloan works closely with Friends of Old Town and city partners to address concerns as they arise. Community meetings allow business owners to voice issues, brainstorm solutions, and ensure their concerns move up the chain. That collaboration builds confidence — and strengthens trust. Events, Energy, and the Pulse of Downtown As the conversation continues, Brady outlines an active lineup of upcoming Old Town events, from winter food competitions to February's packed calendar: A sausage gravy cookoff benefiting local organizations Chocolate Escape, encouraging shoppers to explore downtown stores Spin to Winchester, a fitness-based fundraiser Black History Month events, including jazz nights, storytelling, and cultural programming Restaurant Week, showcasing the city's dining scene For Sloan, attending monthly meetings helps him stay informed — ensuring he's ready for crowds, questions, and changing traffic patterns. A Familiar Face Makes All the Difference As the conversation wraps, one message stands out clearly: people feel safer when they recognize who's protecting them. Seeing Corporal Sloan walking the mall — stopping into shops, greeting regulars, and chatting with visitors — brings comfort. It reassures business owners, enhances the visitor experience, and reinforces Old Town's identity as a welcoming place. In a space that serves as the heart of Winchester tourism and community life, that calm, consistent presence matters more than most people realize. An Open Invitation Sloan closes with a simple request: say hello. Whether someone recognizes him from the radio, the newspaper, or a casual stroll downtown, he welcomes the interaction. Every handshake, wave, or brief conversation strengthens the community he walks through each day. Because at the end of the shift — after thousands of steps and countless conversations — his job is about more than safety. It's about belonging.

The Science of Snow Preparation When winter storms threaten the Shenandoah Valley, VDOT's Staunton District springs into action long before the first flakes fall. In this episode of The Valley Today, host Janet Michael speaks with Ken Slack, Communications Specialist for the district, who reveals that preparation begins days in advance, with teams monitoring weather systems and planning for the worst-case scenario. "It's a whole lot easier and more efficient for us to scale back if we need to than it is to try to ramp up at the last minute," Ken explains. The district's response involves far more than simply sending out plows. In fact, VDOT employs a sophisticated approach that considers air temperature, ground temperature, precipitation type, and timing. Before a storm arrives, crews apply brine pre-treatment—those distinctive white stripes residents see on interstates and major roadways. However, this isn't done indiscriminately. If forecasters predict rain before snow, crews hold off on pre-treating because the rain would simply wash away these valuable resources. A Massive Operation Across 11 Counties The scale of VDOT's winter operations is staggering. The Staunton District covers 11 counties stretching from Winchester to Natural Bridge and west to Covington, including approximately 150 miles of I-81. During significant storms, the district mobilizes up to 900 trucks—a combination of VDOT equipment and contracted vehicles. "VDOT cannot do this alone," Ken emphasizes, noting that the agency begins reaching out to contractors and hired equipment operators as early as spring and summer. Moreover, the district's geography creates unique challenges. What happens in Highland County—Virginia's "Little Switzerland"—often differs dramatically from conditions in Frederick or Page counties. To address this variability, VDOT divides the district into three residencies, which are further broken down into area headquarters staffed by locals who know every cold spot and sun-deprived stretch of road in their territory. Why Your Street Gets Plowed Last Understanding VDOT's road hierarchy helps explain why some streets see plows immediately while others wait. The agency follows a clear priority system: interstates first, then primary roads (numbered below 600), followed by secondary roads (600 and higher), and finally subdivisions and side streets. This approach ensures that emergency responders can reach hospitals, fire departments remain accessible, and commerce continues flowing. During heavy, sustained snowfall, plow drivers may never leave the interstate. Ken describes drivers making continuous loops on their assigned sections—perhaps 13 miles of eastbound and westbound lanes—for their entire 12-hour shift. "By the time they do that whole circuit, an hour's probably passed," he notes. "And guess what? If it's snowing an inch an hour or quite often more, they're gonna be doing it again and again and again." The Driveway Dilemma and Other Frustrations Perhaps no issue generates more complaints than the freshly plowed driveway that gets filled back in by a passing plow truck. Ken addresses this head-on, explaining that drivers cannot lift their plows at every driveway without leaving dangerous gaps throughout their routes. Instead, he offers practical advice: when shoveling, push snow to the right side of the driveway (facing the road) to minimize re-accumulation, and if possible, wait until after the plow passes to clear the apron. Additionally, residents can help crews by parking off-street during storms, removing trash cans and other obstacles from roadways, and postponing travel. "Give us a chance to do our jobs," Ken urges, noting that plow operators navigate not just snow but also vehicles, mailboxes, fire hydrants, and occasionally even thrown snow shovels from frustrated residents. The Human Element Behind every plow truck sits a person working grueling 12-hour shifts, often for days at a time during major storms. These operators face thankless conditions—plowing day and night, navigating around obstacles, and dealing with both grateful residents offering coffee and angry ones shaking fists. Ken shares a heartwarming story of a driver who saw someone running toward his truck with a shovel, bracing for confrontation, only to receive a bag of donuts instead. The trucks themselves rarely stop running during major events. Like police cruisers, they simply swap drivers at shift changes, refuel, reload with salt, and head back out. This continuous operation keeps roads as clear as possible while snow continues falling. Planning for the Unpredictable Ultimately, VDOT's winter strategy balances preparation with flexibility. The agency maintains finite resources funded by taxpayers and must deploy them strategically. Teams make countless decisions—which roads to salt versus plow, when to call in contractors, how to allocate equipment across varying conditions—all while storms evolve unpredictably. For residents wondering when their street will be cleared, Ken offers reassurance: "We will get to you." The key is patience and understanding that during significant storms, crews work around the clock following a system designed to keep the most critical routes open first. And for those who spot a tractor or unmarked truck clearing their subdivision, there's a good chance VDOT is writing that operator a check—proof that the agency's network of support extends far beyond its own fleet. As winter weather continues threatening the region, one message rings clear: VDOT's snow response is equal parts science, strategy, and stamina, executed by dedicated crews who deserve recognition rather than snow shovels thrown at their trucks.

A Winter Tradition Takes Root Frederick County's beloved Restaurant Week returns for its fifth anniversary, bringing 26 diverse eateries together for a week-long celebration of local flavor. Running from January 26th through February 1st, 2026, FredCo Eats has evolved from a modest 15-restaurant launch into a cornerstone event that strengthens the entire regional food economy. In this episode of The Valley Today, host Janet Michael welcomes Wendy May, Marketing Manager for the Frederick County Economic Development Authority, and Dan Myers, owner of Paladin Bar and Grill, to discuss how this initiative has transformed the local dining landscape. Recording from Paladin's original Stephens City location, the trio explores what makes this year's event particularly special. From COVID Recovery to Community Catalyst The story behind FredCo Eats reveals a strategic response to challenging times. Wendy explains that the Economic Development Authority launched the program five years ago as the region emerged from the pandemic. At that time, the organization recognized a critical gap in their community relationships—they needed stronger connections with local restaurants and agricultural producers. Rather than creating a standalone event, however, the EDA developed FredCo Eats as an umbrella brand. This approach allows the initiative to serve as a messaging hub that elevates existing efforts across the entire food economy, from farm crawls to agricultural conferences. Now, the brand is expanding into a standalone website at fredcoeats.com, which will launch in March as a comprehensive resource for anyone looking to start, scale, or expand a food or beverage business in the region. Diverse Dining Options for Every Palate This year's lineup demonstrates remarkable variety in both cuisine and participation style. Restaurants can choose from three categories: multi-course menus, meal deals, or promotional discounts. This flexibility ensures that food trucks, cafes, and fine dining establishments can all participate in ways that make sense for their operations. Among the multi-course menu participants, diners will find Carrabba's Italian Grill, Clem's Kitchen, Curry Cuisine, P2 at Woolen Mill, Paladin, Sal & Gino's, and Vault and Cellar. Meanwhile, meal deal options include Blue Ridge Baking Company, Daily Buzz Cafe (at both Middletown and Stephens City locations), Donut Dive food truck at Weber's Nursery, and Franklin's Smokin Barnyard, also operating from Weber's parking lot. Additionally, the roster features Jordan Springs Market, Laurel Cafe at Laurel Ridge Community College, Mi Ranchito, Paco's Market and Paco's Mexi Mart, Pan D Endz Jamaican Cuisine, Poblanos, Shaffer's Barbecue and Market, both Shawnee Springs Market locations, and West Oaks Farm Market. Rounding out the list, Bam Bam's Barbecue food truck, Italian Touch, and Touch of Italy offer percentage-off promotions. The Original Gangsters Eight establishments have participated every single year since the program's inception, demonstrating their commitment to the community initiative. Both Paladin locations, Vault and Cellar, Daily Buzz, Jordan Springs Market, Paco's Market, Shaffer's Barbecue, and Bam Bam's Barbecue have been there from day one. Paco's journey particularly exemplifies the growth Restaurant Week has witnessed. Starting as a food truck called Paco's Tacos during the first event, the business has since expanded to include Paco's Market and later Paco's Mexi Mart - a testament to how local food businesses can thrive with community support. Local Sourcing Takes Center Stage Dan shares his enthusiasm about this year's special approach at Paladin. For the fifth anniversary, his team is focusing heavily on local sourcing, partnering with West Oaks Farm Market for beef, Spring Valley Greens, obtaining mushrooms from his cousin Jessica Neff at Apple Hill Farm, and incorporating microgreens from Robbie D's operation. Furthermore, Dan reveals that Paige Cross at Farm to Fork (formerly Flour and Water) in Woodstock supplies all the bread for Paladin's restaurants—a behind-the-scenes collaboration that many diners never realize exists. These partnerships not only enhance menu quality but also circulate dollars throughout the local economy. The Stephens City location will feature meatballs, cast-iron cornbread, and locally sourced ingredients, while P2 in Clearbrook will offer a completely different, yet similar menu, including scotch eggs, bruschetta, mushroom carbonara, and duck—proteins that rarely appear on local menus.  More Than Just a Meal Restaurant Week offers participants the chance to win prizes through a passport program. Diners who collect stamps from three or more participating restaurants can enter drawings for prize packs, with each additional stamp beyond three counting as an extra entry. The more restaurants you visit, the better your chances of winning. Passports are available for download and printing at fredcoeats.com, with limited physical copies available at participating restaurants and the Winchester Frederick County Convention and Visitors Bureau. If diners forget to get a stamp, they can submit a photo or receipt as proof of their visit. Beyond individual participation, the event encourages businesses to support one another. Realty companies and other local businesses often bring lunch back to the office or take their teams out during Restaurant Week, creating a "biz-to-biz" camaraderie that strengthens the entire community. Strategic Timing and Lasting Impact The decision to schedule Restaurant Week during the last week of January proves strategic on multiple levels. This timing addresses the natural lull that restaurants experience after the holiday season but before Valentine's Day, providing a much-needed boost during slower months. Moreover, it gives diners a compelling reason to venture out during cold, dark winter evenings when staying home feels more appealing. For restaurant owners like Dan, the event creates exciting internal dynamics as well. His teams at the Stephens City and Clearbrook locations engage in friendly competition throughout the week, tracking which location sells more of each menu item. This competitive spirit energizes staff and drives creativity in menu development. Wendy notes that over the five years, Restaurant Week has fostered genuine relationships among participating restaurants. What began as simple cross-promotion has evolved into restaurant owners visiting each other's establishments, trying menus, meeting staff, and building lasting professional connections that extend well beyond the event itself. Looking Ahead As FredCo Eats enters its sixth year of planning, the initiative continues expanding its mission. The upcoming fredcoeats.com website will serve as a central hub connecting aspiring food entrepreneurs with resources from the county, state, and federal levels, including financing options, contacts at the Extension office, the Small Business Development Center, and the Virginia Department of Agriculture and Consumer Services. This evolution reflects the program's broader vision: creating a sustainable ecosystem where homesteaders can learn to scale their backyard operations, food trucks can transition to brick-and-mortar locations, and established restaurants can continue growing—all while maintaining the unique character that makes Frederick County's food scene special. Registration for future Restaurant Weeks remains open year-round, with the event consistently scheduled for the last Monday of January. As Wendy emphasizes, the more the community supports local establishments, the more these businesses can thrive and maintain the distinctive flavor that sets Frederick County apart. For complete menus, participating restaurant details, and passport downloads, visit fredcoeats.com and follow the event on Facebook and Instagram using #FredCoEats and #FredCoEatsRW.

When the idea of a community-owned grocery store begins to take root, it rarely starts with shelves and shopping carts. Instead, it starts with neighbors — people who believe food can connect a community more deeply than any national chain ever could. That belief sits at the heart of the Winchester Co-Op Market, a grassroots effort working to bring a member-owned grocery store to the city. During this episode of The Valley Today, host Janet Michael reconnects with board leaders Michael Daryabeygi, vice president, and Christina McCarthy, board secretary, to explore where the project stands, how cooperatives work, and why now is the right moment for Winchester to embrace this model. A Model Rooted in Cooperation Michael's passion for cooperatives began long before the Winchester project. Having previously worked at the Takoma Park–Silver Spring Food Co-Op, he saw firsthand how cooperative businesses respond directly to the needs of the communities they serve. Unlike traditional grocery stores, food co-ops operate under a democratic ownership model. Members aren't just customers — they are owners and voters, guiding major decisions that shape the organization's future. Christina expands on that idea, explaining that cooperatives are not new or experimental. In fact, they've existed for centuries across cultures and continents. From farming cooperatives to credit unions, the model thrives on shared resources and collective decision-making. Although the Winchester Co-Op Market is not a nonprofit, it is a "not-for-profit" business — meaning profits remain local and benefit the community rather than distant shareholders. Why Winchester — and Why Now Winchester's agricultural heritage plays a major role in the project's momentum. Both Michael and Christina see renewed interest in local farming, regional food systems, and sustainable purchasing habits. As consumers increasingly question where their food comes from, the co-op offers an alternative — one that supports local growers, producers, and makers while strengthening the local economy. Janet compares the vision to open-air markets found throughout Europe: places where food shopping feels personal, local, and deeply connected to community life. While the Winchester Co-Op won't mirror those markets exactly, the spirit remains the same — neighbors supporting neighbors. Building a Grocery Store Takes More Than Good Intentions Starting a cooperative is not a quick or simple process. Christina makes it clear that this isn't something that happens over a few planning meetings. The board follows a national startup framework supported by the Food Co-Op Initiative, which emphasizes long-term sustainability over speed. Across the country, some cooperatives spend years building membership before opening their doors. The Winchester group has already developed a strategic plan — a detailed roadmap outlining membership goals, timelines, feasibility studies, and funding benchmarks. That plan guides every step forward. Importantly, the effort remains entirely volunteer-driven. "No one's getting paid," Christina explains. Board members donate their time, skills, and energy because they believe deeply in what the co-op can mean for the community. Membership: The Engine That Moves Everything Forward At this stage, membership is the foundation of the entire project. A Winchester Co-Op membership is a one-time $200 household investment. Each household receives one vote, reinforcing the democratic structure of the organization. Members help decide everything from product priorities to how profits are eventually reinvested into the community. Membership funds don't build shelves yet — they build credibility. These dollars support feasibility studies, professional consultants, market research, and planning expertise. Just as importantly, they demonstrate community buy-in to lenders and partners evaluating the project's viability. Christina emphasizes that you don't have to be a member to shop at the store once it opens. Membership simply allows residents to shape the vision and guide decisions. Strength in Numbers While $200 may seem small on its own, collective participation creates real momentum. Janet draws a parallel to community fundraising models — where individual contributions add up quickly when hundreds of people believe in the same goal. The co-op relies on that exact principle. The response so far has been encouraging. Community picnics and informational events have drawn stronger attendance than expected, fueling both enthusiasm and confidence. Even supporters from outside the region have joined — including former residents and seasonal visitors who want to invest in Winchester's future. Volunteers: The Heart of the Movement Not everyone can afford membership — and the board understands that. Volunteers play an equally vital role. At this stage, the co-op relies on community members willing to help spread the word, attend events, and lend professional skills when possible. From marketing and planning to outreach and research, every contribution matters. To support this next phase, the organization is preparing for a volunteer recruitment fair in February, preceded by two major educational events in January. Learning from a National Voice To help residents better understand cooperatives, the Winchester Co-Op Market is welcoming Jon Steinman, author of Grocery Story: The Promise of Food Co-Ops in the Age of Grocery Giants. Steinman brings international experience, having served as an elected director of Canada's largest consumer retail co-op. His work explores how food systems evolved — and how communities can reclaim them. Two events will anchor his visit: January 27: A volunteer training session designed to help advocates clearly explain the co-op model January 28: A public community talk at Winchester Brew Works, open to anyone curious about cooperatives Both events emphasize conversation, education, and community connection — complete with shared food and local collaboration. Creating Community Through Food Beyond logistics and planning, one theme echoes throughout the conversation: connection. Christina describes cooperatives as places with a distinct feel — a different energy, smell, and rhythm than traditional grocery stores. They are spaces where food becomes a gathering point, not just a transaction. Michael adds that co-ops across the country form a tight-knit network, sharing lessons and supporting one another's growth. Winchester's effort is part of something much larger — a national movement focused on rebuilding local food systems. Staying Informed and Getting Involved For residents interested in following the journey, the Winchester Co-Op Market offers multiple entry points: Membership opportunities Volunteer sign-ups Educational events A regularly published newsletter cleverly titled "The Local Beets" The newsletter shares project updates, explains cooperative principles, and highlights how local food choices can impact families and communities.  A Vision Built Together As the conversation closes, one message rings especially clear: this project isn't about groceries alone. It's about preserving local identity. It's about keeping dollars circulating close to home. And it's about giving Winchester residents a voice in how their food system works. The Winchester Co-Op Market remains a work in progress — but with growing membership, dedicated volunteers, and strong community interest, the foundation is firmly in place. 

A Warm Welcome to Wellness When Marcy Campbell greets newcomers at Downtown Studios Unlimited, she's not just welcoming them to a fitness class—she's inviting them into a family. As co-owner of this Luray-based group exercise studio, Marcy has spent decades transforming the way her community approaches health and wellness. In this episode of The Valley Today, she talks with host Janet Michael and co-host Gina Hilliard, president of the Luray/Page Chamber of Commerce, to share her vision for accessible, enjoyable fitness. From the Eighties to Today: A Fitness Journey Marcy's story begins in the era of leg warmers and Jane Fonda workout videos. Together with her business partner Tammy Landis, she started teaching group exercise classes at what was then known as the Luray Fitness Center back in the 1980s and 1990s. However, their approach has evolved far beyond the aerobics craze of decades past. "We've always enjoyed and loved the idea of having a group exercise venue," Marcy explains, "just because some people aren't as motivated to do it independently as they would be with the help and support of others." Something for Everyone Today, Downtown Studios Unlimited offers an impressive array of classes designed to meet every fitness level and interest. The schedule includes everything from "Fit for Life"—a beginner-friendly class offered twice weekly—to more challenging options like cycling, step aerobics, and Tabata (a high-intensity interval training format). Moreover, the studio caters to those seeking mind-body balance. Gentle morning yoga classes provide stretching and relaxation, while evening sessions deliver more challenging workouts. Additionally, the studio offers bar Pilates, meditation with sound bath therapy, and even karate classes for ages six through adult. "We try to make sure that we offer classes that will fit all levels and all abilities," Marcy emphasizes. Furthermore, she personally helps newcomers find the right fit, ensuring they don't wander into a class that feels too intimidating or too easy. Breaking Down Barriers One of the studio's greatest strengths lies in its welcoming atmosphere. Marcy actively works to eliminate the intimidation factor that keeps many people from trying group fitness. When potential members express concerns about competition or judgment, she quickly sets the record straight. "Nobody really watches anybody but me because they're too worried about what I'm doing," she reassures. "It's very individualized, yet you're with your friends." Indeed, the studio has become a hub for building genuine connections. New residents frequently discover that Downtown Studios offers more than just exercise—it provides a pathway to community integration. As Marcy notes, many members have expressed relief at finally knowing people in their new hometown. Age Is Just a Number The studio's membership spans an remarkable age range. High school athletes come to improve their performance in track or basketball. Meanwhile, members in their eighties continue to maintain their strength and balance. This diversity creates a rich, multigenerational environment where everyone learns from each other. Marcy particularly emphasizes the importance of functional fitness as people age. "There's little things that as we get older, we wanna still be able to do," she points out, referencing everyday activities like reaching high shelves or playing with grandchildren. Consequently, the studio's strength and balance training helps members maintain independence and quality of life. Beyond the Workout Downtown Studios Unlimited also addresses mental and emotional wellness. Rich, the studio's meditation coach, leads sessions featuring sound bath therapy—a deeply relaxing experience that helps participants clear their minds and reset. "By the time you're over, you're kinda like, was that an hour?" Marcy laughs, comparing it to the timeless feeling of a good massage. Additionally, the studio has partnered with Forever Dancing Studio next door, which offers Jujitsu and Zumba. This collaboration allows members to access dual memberships, expanding their fitness options even further. A Higher Calling Throughout the conversation, Marcy's passion for community health shines through. She views her work not as a business venture but as a mission to promote wellbeing throughout Luray. "Any of us in the fitness industry, we're not in it just for ourselves," she reflects. "We're in it to promote health and wellbeing regardless if they come to us or they go somewhere else for it." This philosophy extends to her relationships with other fitness professionals. She regularly receives referrals from local physical therapists who recognize the value of continued exercise in a supportive group setting. Getting Started For those interested in joining this vibrant fitness community, Marcy recommends starting with the studio's Facebook page or website at DowntownStudiosUnlimited.com. There, prospective members can view the full class schedule and sign up for sessions. Marcy personally reviews new registrations and reaches out to help newcomers find their perfect fit. Looking Ahead As the conversation wraps up, Gina announces upcoming Chamber events, including a Women in Business paint and sip session and an annual networking breakfast with local elected officials. She also floated the idea of hosting a Women in Business event at Downtown Studios, allowing participants to sample different classes—an idea that Marcy enthusiastically welcomed. For anyone who made a New Year's resolution to get healthier, try something new, or simply meet more people in their community, Downtown Studios Unlimited offers a low-barrier entry point. As Marcy's newest member discovered, sometimes you fall in love with a place before you've even broken a sweat.

A Local Returns to Serve Her Community The Northern Shenandoah Valley welcomes a familiar face to its agricultural community. Cynthia Fairbanks, a Clarke County native who grew up on her family's farm in Berryville, has returned home to serve as the new agricultural extension agent based in Warren County. Moreover, her role extends across the entire five-county region, filling a critical position that has remained vacant since the passing of Corey Childs. On her very first day, Cynthia joins host Janet Michael and fellow agent Karen Poff on The Valley Today to introduce herself to the community. Despite having been on the job for less than eight hours, she radiates enthusiasm for the work ahead. From 4-H Member to Extension Professional Cynthia's journey to this position began in her own backyard. Growing up, she actively participated in 4-H and FFA, showing steers, goats, and pigs while her family operated a small cow-calf operation. Additionally, she raised meat goats throughout high school to sell. This early passion for livestock led her to Virginia Tech, where she initially pursued dairy science. However, she soon discovered that her interests lay more in the business side of agriculture than the science side. Consequently, she transitioned to agricultural economics, ultimately earning both her bachelor's and master's degrees in the field. "I really enjoyed the business side of education more than the science side," Cynthia explains during the conversation. The Internship That Changed Everything During her undergraduate years, Cynthia interned with the Frederick County Extension Office for two summers. This experience proved transformative. She worked alongside various agents, including Karen, gaining exposure to everything from financial programming to master gardener initiatives. "I was not aware of all the different opportunities while I was in 4-H myself," Cynthia admits. "It truly was a learning curve getting to see all of the different opportunities." That internship solidified her career path. When the Warren County position opened, she didn't hesitate. In fact, she and her fiancé moved from Bedford County, putting a new house under contract in just four days. Filling a Critical Gap Cynthia brings something unique to the table: expertise in agricultural economics. As Karen points out, the region hasn't had a farm business management specialist since Bill Whittle retired. While Cynthia serves primarily as an animal science agent, her current knowledge of agricultural economics addresses a significant need in the farming community. Furthermore, her master's work focused on incorporating data into farming practices. Her final project involved forecasting Virginia corn prices over five years in relation to climate change. This technical expertise, combined with her coding skills, positions her to help farmers make data-driven decisions about their operations. "Being able to take previous data and kind of forecast what that's gonna look like" represents just one of the valuable services she can provide, Cynthia notes. Building Relationships and Assessing Needs Rather than immediately launching new programs, Cynthia plans to spend her first year listening. She intends to attend events, shadow other agents like Elizabeth Baldwin in Page County, and most importantly, survey the community to understand what farmers and producers actually need. "I don't wanna spend a lot of time on something that really isn't going to be quite effective to my audience in this area," she explained. "I wanna be as effective as possible by really getting the resources directly from the people that I'm going to be helping." Nevertheless, she's already brainstorming ideas. During her first day, she discussed implementing an embryology program with the local 4-H agent, drawing on her recent experience hatching chicks. The Advantage of Local Roots Being from the area gives Cynthia a distinct advantage. She already has established relationships throughout the five counties she serves. This familiarity with the region's agricultural landscape will help her hit the ground running. "There's a lot of perks with that," Cynthia acknowledged. "Getting to already have some relationships developed in these five counties that I'll be serving... will really help with this position." Janet emphasizes another benefit: "It's going to be great that you came into this, not necessarily knowing all of the extension things, so you're gonna be in a much better position to be explaining to people, oh no, but we also do this." Training and Professional Development Despite her impressive credentials, Cynthia faces a steep learning curve. In March, she'll attend a two-day agricultural agent onboarding at Virginia Tech, where she'll meet her cohort of new agents. Additionally, she'll participate in bimonthly training sessions at various agricultural research and extension centers across Virginia. These training opportunities excite Karen, who noted that agents get to visit facilities specializing in everything from fruit research to seafood production. "When you're in school, it's a lot of book work and not as much getting to see, touch, feel, and taste what practical applications are like," she observed. Continuing Essential Programs While Cynthia develops new initiatives, she'll also help maintain existing programs. These include pesticide recertification courses and spring drinking water clinics. Furthermore, she'll assist with general agricultural questions, even filling in for master gardeners during their off-season. As Karen reminded listeners, extension agents embrace the philosophy of "I don't know, but I'll find out." This approach proves essential because agricultural science constantly evolves. Karen recalled how recommendations about salmonella in eggs changed dramatically during her tenure, teaching her to preface answers with "from what we know today." An Open Door Policy Cynthia encourages community members to reach out through multiple channels. They can call the Front Royal office at 540-635-4549, email her at cynthia2000@vt.edu, or follow the Northern Shenandoah Valley Agriculture Natural Resources Facebook page. The office maintains regular hours from 8 a.m. to 5 p.m. at the Warren County Government Center. "I am here to stay and I'm very excited to be here," Cynthia declared, music to Karen's ears after years of position turnover. Looking Ahead As Cynthia settles into her new role, she represents a new generation of extension agents—one that combines traditional agricultural knowledge with modern data analytics and business acumen. Her local roots, combined with her fresh perspective and technical skills, position her to serve the Northern Shenandoah Valley's agricultural community for years to come. For farmers and producers throughout the region, her arrival signals renewed capacity and fresh opportunities. Whether they need help with farm business planning, livestock management, or simply identifying a mysterious bug, Fairbanks stands ready to serve as their connection to Virginia Tech's vast research resources. Indeed, extension's mission continues: bringing university research to the people who need it most, one farmer, one question, and one community at a time.  

In this episode of The Valley Today Community Health series, host Janet Michael talks with Dr. Kevin Volkema, a board-certified family medicine physician at Valley Health Primary Care Greenwood, about the critical importance of primary care. From Chicago Suburbs to the Shenandoah Valley Dr. Kevin Volkema's journey into medicine began with a simple nudge. Growing up in Wheaton, Illinois, just outside Chicago, he received encouragement from two unlikely sources during high school: his own primary care physician and his chemistry teacher. Both pulled the 16-year-old aside and suggested he consider a career in medicine. Initially, Dr. Volkema didn't think much of their advice. However, during his sophomore year at the University of Illinois, he decided to take a leap of faith. He earned his EMT license and began volunteering at a clinic for the uninsured. That experience changed everything. "I really, really enjoyed that year," Dr. Volkema recalls. "Most importantly, I enjoyed working at that clinic for the uninsured. That's really where the foundation grew of this appreciation for community health and community service and this grassroots effort of making change for individuals." Today, Dr. Volkema serves as a board-certified family medicine physician at Valley Health Primary Care Greenwood. He splits his time between patient care and his role as regional medical director, bringing both clinical expertise and administrative insight to the growing Winchester community. He moved to the area this past summer with his wife, a neonatologist at Valley Health, after completing a stint in Charlottesville where she finished her fellowship. The Power of One: Understanding Primary Care's Impact When most people think of healthcare, they envision dramatic scenes from television—emergency rooms, operating theaters, intensive care units. Yet Dr. Volkema emphasizes that this high-stakes, acute care represents only a fraction of actual healthcare delivery. "The reality is that's not the majority of health or the majority of healthcare," he explains. Primary care, by contrast, serves as the quarterback, the home base, the front door to the healthcare system. The statistics backing this claim are remarkable. According to a major study published in JAMA, just one primary care physician for every 10,000 people produces measurable effects: decreased mortality, reduced hospitalization rates, fewer emergency room visits, lower healthcare costs, and improved chronic disease management. "One person could affect 10,000 lives," Dr. Volkema emphasizes. "That's a pretty huge impact." More Than Just Availability: The Three A's of Primary Care Dr. Volkema shares wisdom from one of his mentors, who told him that patients care about three things when choosing a primary care physician: they want someone who is able, affable, and available. Fail on any of these three, and success becomes impossible. Increasingly, availability has become the biggest challenge. This explains why many people default to urgent care facilities—they're open when patients need them. Nevertheless, urgent care cannot replace the continuity and comprehensive oversight that primary care provides. Valley Health has recognized this critical need and made substantial investments in primary care infrastructure. The organization has built new clinics, including the Greenwood location where Dr. Volkema practices, remodeled existing facilities, and aggressively recruited physicians to serve the growing community. Building Relationships That Save Lives Primary care thrives on continuity. Dr. Volkema particularly enjoys seeing entire families—parents, grandparents, and children—because understanding family dynamics provides crucial context for individual health. "Who you live with, how you sleep, if you're stressed, if you are eating a healthy diet, if you exercise—those are gonna influence everything," he notes. "But if I don't even understand the basics about who you are as a person or how your life works, how am I supposed to help you with your chronic medical conditions?" This relationship-building extends beyond physical health. Surprisingly, primary care serves as the largest provider of mental health services in the United States. When people experience depression, anxiety, or grief, they typically turn to their primary care physician first—not because PCPs are psychiatrists, but because patients trust them. "We've built that relationship. We've put in the effort to develop that connection with them so that when things do arise, they feel comfortable talking with us," Dr. Volkema explains. The Four Horsemen: Preventing Chronic Disease Dr. Volkema frames chronic disease management around four pillars, sometimes called "the four horsemen": cardiovascular disease, metabolic disease, neurodegenerative diseases, and cancer. Much of primary care's preventive focus centers on delaying or preventing these conditions from developing. Through lifestyle modifications and mindful attention to habits, patients can potentially push back diagnoses by a decade or more. Instead of developing a chronic condition at 55, thoughtful prevention might delay onset until 65 or 75. Importantly, Dr. Volkema stresses that it's never too late to start. Impressive research demonstrates that individuals 65 and older who begin exercise and weightlifting routines show measurable improvements in bone density, muscle mass, metabolic health, and overall function. "There's never a time that's too late to start," he assures patients of all ages. "It can always make a difference." Bridging the Gap Between Generalist and Specialist Primary care physicians sometimes face skepticism about their breadth of knowledge compared to specialists' depth. Dr. Volkema acknowledges this reality while highlighting two significant advantages primary care physicians possess. First, there's that crucial continuity of care. A specialist may know everything about one body system, but they lack the benefit of a 3-, 5-, or 15-year relationship with the patient. They don't understand the full context of someone's life, medical history, and individual circumstances. Second, primary care physicians identify and fill gaps in care. When Dr. Volkema sees patients who have only followed with specialists, he consistently discovers concerning omissions: missed cancer screenings, unknown medication interactions, and unassessed common medical conditions. "It's keeping an eye on all these different facets of an individual's life and an individual's care to make sure that there's not only a hyper fixation on one type of problem or one concern, and that all the other factors are still being addressed as well," he explains. Practical Access: Getting Care When You Need It Valley Health Primary Care Greenwood currently employs five providers—three physicians, one physician assistant, and one nurse practitioner. Three additional physicians will join the practice in 2026, with one starting in May and two more in July. All providers are accepting new patients, dispelling the common misconception that no one is taking new patients in the area. Patients can research providers at valleyhealthlink.com/primarycare or valleyhealthlink.com/findadoctor. The practice offers same-day appointments for urgent needs, though it's not a walk-in urgent care facility. Patients must call to schedule, but the practice holds multiple same-day slots specifically for this purpose. Additionally, a physician assistant dedicates her entire schedule to same-day patients, providing crucial access for both established and new patients. The Greenwood location also features a full-service lab open from 7:00 AM to 5:00 PM, Monday through Friday. Any Valley Health patient can have blood drawn there, regardless of which Valley Health physician ordered the tests. This convenience factor has proven particularly valuable for patients who work in different areas than where they live. When to Seek Care: Earlier Is Better Dr. Volkema emphasizes the importance of seeking care early in an illness. Treatments for conditions like influenza work most effectively when started soon after symptom onset. Tamiflu, for example, provides maximum benefit when begun early in the disease course—the same principle that applies to COVID antivirals like Paxlovid. The practice offers same-day testing for strep throat, influenza, and COVID-19, with results available in 15 to 20 minutes. This rapid turnaround helps patients get appropriate treatment quickly, especially important during seasons when multiple viruses circulate simultaneously. For individuals with complex medical needs who require immediate primary care—perhaps after a hospitalization or recent move to the area—Valley Health operates a transition clinic on Amherst Street near the hospital. This clinic provides bridge care while patients establish with a long-term primary care physician. The Path Forward As Winchester's Greenwood area continues its explosive growth—transforming from farmland into a bustling commercial district—Valley Health's investment in primary care infrastructure positions the community for better health outcomes. Dr. Volkema's message remains clear and hopeful: primary care access exists in the Shenandoah Valley, providers are accepting new patients, and establishing that crucial relationship with a primary care physician represents one of the most impactful health decisions anyone can make. Whether you're managing chronic conditions, seeking preventive care, or simply need someone who knows your complete health story, the door to primary care stands open. The question isn't whether you can find a primary care physician—it's whether you'll take that first step toward better health. After all, as the research shows, one physician really can change 10,000 lives. Perhaps it's time to let them change yours.

Humble Beginnings in a Feed Store Sarah Cohen never imagined she'd spend her life making potato chips in rural Virginia. Growing up in Washington, DC, where she worked in her family's restaurant and hotel business from age 12, she learned work ethic early. However, manufacturing knowledge? That came later—much later. In her twenties, Sarah launched Route 11 Potato Chips in an old feed store in Middletown, Virginia. The setup was as bare-bones as it gets. "We had wooden floors," she recalls, still sounding slightly incredulous. "I know it sounds like the 1800s." The operation ran on 1960s equipment, and workers literally carried potatoes through the office to reach the peeler. Most remarkably, they stirred batches of chips with a garden rake. "I thought we must be the absolute most inefficient chip factory in the world," Sarah admits. Nevertheless, something magical happened. The local community grew curious, came to watch, tried the chips, and became advocates. That grassroots support hasn't stopped since day one. The Power of Transparency From the beginning, Route 11 did something unusual for its time: they installed viewing windows. Initially, this decision stemmed from necessity rather than marketing genius. Without a packaging machine during the first year or two, the company hand-packed chips and relied on customers coming directly to buy them. The window gave visitors something to do besides standing awkwardly in a "weird little wooden building." Before long, tour buses arrived. People came out of sheer curiosity to watch food being made—a rarity in manufacturing. When Route 11 moved to Mount Jackson in 2008, the town made "fry viewing" a stipulation of the deal. Sarah and her business partner Mike embraced this transparency wholeheartedly. "We're very shameless about just showing it as it is," Sarah explains. "This is the real deal. This is how something is made." Today, this openness feels prescient. Craft breweries and artisan food makers routinely showcase their processes, but Route 11 pioneered this approach decades ago. The Partnership That Changed Everything Running a chip factory with breaking-down equipment from the 1960s proved exhausting. Sarah attended food shows unable to sell with confidence because she couldn't guarantee production without breakdowns. Then came a serendipitous encounter in a Winchester bar. Mike, who had been "fixing lawnmowers in his diapers," loved the product but saw room for improvement. An Army veteran with an engineering mindset, he brought manufacturing vision and intensity to complement Sarah's creative approach. "We are very different types of people," she notes. "He's very engineer brain, sees the world in very black and white terms, whereas I'm much more muddled." Mike's obsession with preventive maintenance transformed the operation. Eighteen years later, visitors consistently comment that the equipment looks brand new. "That's because we take care of it," Sarah says simply. "We baby it and pamper it." This philosophy stands in stark contrast to many manufacturers who adopt a "run it until it breaks" mentality. As the conversation reveals, preventive maintenance literally saves money, especially in today's world of long lead times for parts. Route 11 maintains stockpiles of commonly needed components because they can't assume availability when equipment fails. Keeping It Simple: The Ingredient Philosophy Route 11's chips contain a remarkably short ingredient list. This minimalism serves multiple purposes. First, it lets potato chips taste like potatoes—a revolutionary concept in an industry often dominated by artificial flavors and additives. Second, it reduces exposure to recalls. As Sarah explains, "The more ingredients a product has, the more exposure you have to a recall. If one ingredient gets recalled, then you've gotta pull all that product." The company operates as a gluten-free certified facility with only one allergen: dairy, found in trace amounts in their dill pickle chips. They've developed careful protocols for running dairy-containing flavors at the end of the day, followed by thorough cleaning. Interestingly, Route 11 pioneered the dill pickle chip flavor—now ubiquitous in the snack aisle. Sarah, who enjoyed mixing pickle juice with her potato chips and grilled cheese sandwiches, decided to formalize the combination. The flavor garnered press coverage, morning show appearances, and a mention in Oprah's Magazine. "It's the closest thing we've actually formulated," Sarah says. "It's our version of a Doritos." The Costco Courtship Route 11's relationship with Costco began unexpectedly. The buying team discovered their dill pickle chips at a Leesburg deli and started calling. Sarah, having just moved to Mount Jackson, felt unprepared. "I was nervous about it," she admits. Costco persisted, eventually sending their buying team to the facility. They offered flexibility: "Just do what you're comfortable with. You tell us what you can do." This approach proved crucial for a small manufacturer wary of overextending. Today, Route 11 supplies Costco's northeast region—roughly 20 Virginia warehouses. They've learned that many small businesses mistakenly believe they must supply all Costco locations nationwide. Regional arrangements exist precisely for companies like Route 11. Supplying all 90 warehouses would require two to three truckloads weekly—essentially their entire production capacity. "We need a separate Costco production facility to be able to maintain this," Sarah jokes. Instead, they've found their sweet spot: getting chips into as many Virginia locations as possible while maintaining quality and reliability. Costco's rigorous annual audits have elevated Route 11's standards. "Their standards are higher than anybody's," Sarah notes. While the company would maintain high standards regardless, having customers with such exacting requirements pushes continuous improvement. The Flavor Balancing Act Route 11 currently offers eight flavors plus seasonal varieties, including the cult-favorite Yukon Golds. When Yukon Gold season arrives, the company experiences what they call "the Gold Rush"—digging, cooking, and shipping the chips as fast as possible before they sell out. However, Sarah learned a counterintuitive lesson about flavors: more doesn't equal better. "I was very delusional," she admits about her early vision. "I thought everybody's gonna love the chips so much, they would take one of each bag." Reality proved different. People have favorite flavors, and for all potato chip companies, most customers reach for the classic salted variety. Route 11's lightly salted chips represent 60% of sales. When slower-moving flavors like Chesapeake Crab occupy shelf space, they create holes where the lightly salted should be, hampering overall sales velocity. Consequently, Route 11 actually offers fewer flavors now than when they started. To introduce a new flavor, they must discontinue an existing one. This disciplined approach extends to their mission statement, which Sarah describes as "not very exciting": make a great product in a clean and safe environment. For a single-facility operation, one recall could prove catastrophic. Larger manufacturers can shift production to different locations; Route 11 has no such luxury. Crisis and Innovation: The Ukraine Connection The war in Ukraine delivered an unexpected blow to Route 11. Ukraine supplies 90% of the world's sunflower seeds, and when shipping stopped, the entire vegetable oil market seized up. "This is how we're gonna go out of business because we can't get any oil," Sarah remembers thinking. Their oil supplier found peanut oil—more expensive and carrying the stigma of being peanut oil—but something proved better than nothing. Route 11 had to apply different labels to every single bag, creating what Sarah describes as a "dizzying" OSHA hazard. Fortunately, the situation lasted only a couple months, and loyal customers understood. Yet this crisis sparked innovation. While desperately searching for sunflower oil, Sarah discovered a North Carolina farmer preparing to press his own oil. Soon, Route 11 will receive their first tractor-trailer load of oil from this farmer—just five hours away. For the first time, they'll purchase directly from a farm rather than through distributors. "I would not have necessarily found him had we not been turning over every single rock," Sarah reflects. This development aligns perfectly with Route 11's original vision of being regional, local, and sustainable. They already work with local potato growers in Dayton, Virginia, and certified organic sweet potato growers in Mattaponi, Virginia. Adding a sunflower oil supplier completes the circle. The Sweet Spot of Growth Route 11 now employs 53 people and operates on a four-day, 10-hour workweek. They cook during the day, with no Saturday or night shifts. This schedule reflects a deliberate choice about growth and quality of life. "We could add another shift if we wanted to," Sarah acknowledges. However, additional shifts mean accelerated equipment wear, increased maintenance costs, and the prospect of 2 a.m. phone calls about breakdowns. "That's the beauty of having your own business," she says. "You can make decisions like that. We know what we can manage." This philosophy recognizes a truth many businesses miss: there's a profitability sweet spot. Beyond a certain point, scaling up means doing more work for proportionally less profit. Route 11 has found their equilibrium—large enough to matter to suppliers, small enough to maintain quality and control. Instead of adding shifts, they've focused on optimization. Recent investments include a bigger water line for faster cleaning, an additional warehouse for better organization, and new oil tanks for receiving directly from farmers. These improvements help them "eek out more pallets of product" without fundamentally changing their operational model. Retail and Tourism: The Other Revenue Stream While wholesale accounts like Costco generate significant volume, Route 11's retail operation remains vital. The facility welcomes visitors who tour the production area, purchase chips, and browse merchandise including t-shirts and tins. The company ships nationwide, serving customers far beyond their regional grocery footprint. This retail presence serves as their primary marketing channel. People experience the product, see how it's made, and become evangelists. The model has proven so successful that Mount Jackson now hosts an annual Tater Fest—a potato-themed festival celebrating the town's most famous product. Lessons from the Trenches When asked what advice she'd give aspiring food manufacturers, Sarah's immediate response is characteristically honest: "Don't do it. Whatever you do." Then she elaborates more seriously. Small business ownership is all-consuming, like having children. Everything that can go wrong does go wrong. Success requires time, money, deep pockets, and support systems. Sarah deliberately avoided investors, unwilling to be "enslaved" to return-on-investment demands or have others dictating shortcuts for profit. Realism matters, but so does a touch of delusion. "If I had been realistic, I never would've done it," Sarah admits. Vision must balance with number-crunching. She credits the Small Business Development Center where Bill helped her develop a business plan and understand concepts like breakeven points. The timeline proves sobering: Route 11 took nearly seven years to break even. During that period, Sarah worked part-time at a pizzeria while her co-founder worked as a line cook at the Wayside Inn. They put every dollar back into the business, personally making no money. "You have to be in your twenties," Sarah jokes. The energy and resilience required make this a young person's game. When people call seeking mentorship while envisioning running their company from a beach in St. Barts, Sarah's response is blunt: "No, sorry. If you're already envisioning yourself running your company from the beach, you probably should not even start." Manufacturing demands on-site presence. It's like being a conductor, orchestrating multiple moving parts simultaneously. Customers calling with problems don't want to hear ocean waves in the background. Looking Ahead Route 11's future involves maintaining and growing thoughtfully. The pandemic forced a holding pattern, but Sarah feels ready to resume trade shows and active selling now that they've optimized production capacity. Challenges loom, particularly federal government layoffs affecting the DC market—a significant customer base for Route 11. Many restaurants are closing due to reduced lunch business, and Route 11 has been part of that ecosystem. Adaptation will be necessary. Yet Route 11's greatest strength remains reliability. "The most important thing about selling to somebody is that you're reliable," Sarah emphasizes. Potato chips move quickly, and if you can't deliver on time, customers find alternatives. Route 11's commitment to reliability has built trust that transcends market fluctuations. From wooden floors and garden rakes to Costco shelves and 53 employees, Route 11 Potato Chips embodies the American manufacturing dream—not the fantasy version where entrepreneurs run companies from tropical beaches, but the real version requiring grit, adaptability, community support, and an unwavering commitment to quality. As Cohen surveys her 20,000-square-foot facility, the journey from that cramped Middletown feed store seems both improbable and inevitable. "It's just a very interesting story," she says with characteristic understatement. For anyone who's ever tasted a Route 11 chip—crispy, perfectly salted, tasting unmistakably like actual potatoes—the story is more than interesting. It's inspiring.

A Toast to Community Spirit Winchester's Old Town district is shaking off the post-holiday blues with a spirited comeback. In this episode of The Valley Today, host Janet Michael and Brady Cloven, Executive Director for Friends of Old Town, recently embarked on what they jokingly called "research"—a Friday afternoon bar crawl previewing Old Town on the Rocks, a revived cocktail competition set for January 16-18, 2026. The event marks the return of a beloved tradition that disappeared during COVID. After a five or six-year hiatus, Brady and his team approached the original organizers to revive the competition. "They said, cool, we'll give you the ownership of it. Do what you want with it," Brady recalls with a laugh.  A New Focus on Main Street This year's competition takes a more focused approach than its predecessor. Rather than spreading across the entire city, Old Town on the Rocks concentrates exclusively on the Old Town Walking Mall and Main Street district businesses. "We're the Main Street Program and our region and our scope is the Old Town District," Brady explains. While future years may expand to include establishments like Oak Stone or Crush, this inaugural revival keeps things tight and manageable. The strategy serves a dual purpose: showcasing the creativity of local bartenders while driving business during one of the slowest months of the year. "Everybody backs off from being out after the holidays," Brady notes, "but this is trying to push them through for a weekend and say, hey, there's still things to do down here." Stop One: Hideaway Cafe's Coffee Cocktail Mastery The duo begins their journey at Hideaway Cafe, where co-owner Greg Armstrong has transformed a coffee shop into an unexpected cocktail destination. Located in the big green building on the corner of Cork and Loudoun—the old Bargain Corner for longtime Winchester residents—Hideaway boasts a unique advantage: a full espresso bar alongside its liquor license. Greg's background reveals a passionate hobbyist turned professional. Years ago, he took a bartending course as a gift, but his instructor quickly realized Greg's extensive knowledge. "The guy who was teaching the course realized that he would go through what was in the text, and then turn to me and say, what do you know about it?" Greg remembers. "And I would talk for half an hour about whatever it was." The Long Winter's Night Manhattan For the competition, Greg crafted the Long Winter's Night Manhattan, a sophisticated twist on the classic Black Manhattan. Instead of traditional vermouth, he uses Amaro—an Italian botanical liqueur—then adds Licor 43 (Cuarenta y Tres), a Spanish cordial with 43 infused botanicals that brings vanilla and citrus notes. A touch of Amarena syrup rounds out the cherry flavors. "It's got really good flavor," Brady observes after his first sip, noting the lingering spice from the whiskey and botanicals. Janet agrees enthusiastically, remarking that the alcohol doesn't overpower the complex layers—a common pitfall in bourbon-forward drinks. Greg's bar operates on an unconventional schedule. Patrons can order cocktails from 9 AM until closing, though Greg admits morning orders tend toward Irish coffees and espresso martinis. The cafe closes Mondays for administrative work, opens 9-2 on Tuesdays, 9-5 Wednesday through Saturday, and 9-4 on Sundays. Special evening events extend hours to around 7 PM, all posted on their Facebook page. Stop Two: V2's Nerdy Indulgence Next, Janet and Brady head to V2, where GM/bar manager Courtney has prepared something entirely different. The restaurant, which has anchored Old Town for 23 years, recently expanded its beverage program and just secured an ABC license for its sister restaurant, Mangia Cucina Italiana. Courtney's creation, the Red Eye Mordor, draws inspiration from an unexpected source: the 25th anniversary re-release of Lord of the Rings, screening the same weekend as the competition. "I'm a huge Lord of the Rings fan, as well as my boyfriend," Courtney explains. "I kind of just wanted something that inspired me from the movie, plus to kind of nerd out with it." A Coffee-Based Journey to Middle Earth The cocktail combines coffee with a hint of spice, referencing Frodo's sleepless journey into the fiery realm of Mordor. Edible gold glitter symbolizes the One Ring, while red glitter on top adds visual drama. When Janet admits she's never seen Lord of the Rings, Brady looks genuinely shocked. "This drink is literally going to be my introduction to Lord of the Rings," she laughs. After tasting, Brady's eyes widen. "Oh my gosh, it's like a spiced hot chocolate," he exclaims. "It lingers a lot in a good way." Janet agrees, noting that even non-coffee drinkers would appreciate the balanced flavors. Courtney's creative process involves considerable trial and error—and drinking. While developing the Red Eye Mordor, she struggled to identify a missing ingredient, complicated by recovering from illness. "Two days I'm stewing on this," she recalls. "I finally figured it out. I'm not gonna say 'cause it's a secret ingredient, secret recipe." Beyond the competition, V2 offers an extensive menu featuring fresh pasta and a growing tequila collection. Their happy hour runs 4-6 PM Monday through Friday, with a special Saturday morning happy hour featuring dollar oysters. The restaurant operates 11:30 AM to 9 PM Monday through Saturday. Stop Three: Roma's Warm Surprise The final stop brings Janet and Brady to Roma, known primarily for pizza but hiding a sophisticated bar program. Chris, the bartender who created the competition entry, isn't present, but his Smooth Like Butta cocktail speaks for itself. This drink stands out as the only warm cocktail in the competition—a bold choice that initially makes Brady hesitant. "I'm not a huge fan of warm drinks," he admits. The cocktail features Elijah Craig Rye, house-infused apple brandy, house citrus shrub, and a touch of butter. Defying Expectations After the first sip, Brady's skepticism evaporates. "Oh, that is smooth like butta," he marvels. Janet, equally impressed, confesses her initial doubts: "I had my doubts, but all of my doubts have now been erased. This is amazing." The butter element proves particularly striking. "It even tastes like butter," Janet observes. "After you're done, you can feel it on your lips." Brady nods enthusiastically, calling the experience "insane." The warm cocktail's timing couldn't be better. While the preview happens on a mild 60-degree rainy day, the actual competition weekend will likely bring temperatures in the 30s or 40s—perfect weather for a warming drink. The Competition Framework Old Town on the Rocks features eight participating establishments: Hideaway Cafe, Roma, V2, Wine Room, TT Walls, The Half Note Lounge, Bistro Sojo, and Uno's (located under the George Washington Hotel). Each venue creates a unique cocktail using Elijah Craig bourbon, courtesy of sponsor Heaven Hill. The competition runs two parallel tracks. A panel of four judges—including Charlie Fish, one of the original Winchester on the Rocks organizers—will evaluate drinks using a standardized rubric. The winner receives a trophy provided by Elijah Craig. Simultaneously, fan voting occurs via QR codes at each location, determining the People's Choice winner. "I think it's a good way to have four judges who are all very interested in Old Town and live here, work here," Brady explains. However, Janet acknowledges that many restaurants value the popular vote even more than the judges' trophy. "They wanna know how many votes did they get as the most popular. That means a lot more to them sometimes." Heaven Hill Distillery and Elijah Craig stepped up as sponsors after Brady reached out following a suggestion from Caleb at Roma. "Just like that we did and they came and we had a conversation," Brady recalls. "I said, here's what we're thinking. They said, we'd love that idea." Beyond the Bourbon The event serves a larger mission for Winchester's Main Street Program. Brady pushes back against the perception that Old Town hibernates during winter months. "I don't think that Old Town goes into hibernation mode," he insists. "I think you just have to really look, and there are a ton of things that we have that can pull you indoors." He points to four museums within walking distance, an emerging arts district featuring Typewriter Studio and Polka Dot Pot, and the ongoing holiday market at ShenArts. "There is always something to do when it gets colder," Brady emphasizes. "You just still look a little harder, and we're hoping to push that forward." The timing also addresses a critical business challenge. January represents a financial lurch for small businesses—customers are waiting on tax returns, recovering from holiday spending, and generally reluctant to venture out. "It's still very important to support your small businesses," Brady urges. Even those who can't attend can help by sharing event information on social media. A Culinary Hub's Diversity Throughout their afternoon journey, Janet and Brady repeatedly note Old Town's remarkable diversity. "Everything is very unique down here," Janet observes. "You're not gonna walk up and down the mall or even on the ancillary parts and find exactly the same thing." The three cocktails they sample prove her point. From Hideaway's sophisticated Manhattan variation to V2's nerdy espresso martini to Roma's buttery warm concoction, each establishment brings distinct creativity to the same base spirit. "We've had a Manhattan, an espresso martini, and now a nice warm mock cider drink," Brady summarizes, still marveling at the variety. This diversity extends beyond beverages. V2 makes syrups in-house and infuses its own spirits. Courtney recently experimented with homemade limoncello for the group's new restaurant, Mangia, using V2 as her "guinea pig." Hideaway leverages its espresso equipment to create coffee cocktails other bars can't replicate. Roma operates Alesatian Brewery upstairs while serving creative cocktails downstairs. The Road Ahead As Janet and Brady wrap up their preview—admittedly feeling the effects of three bourbon drinks—they reflect on the challenge ahead. "We have eight different restaurants participating. We've only hit three," Brady notes with a laugh. "And at this rate, we may not hit more than... we may not hit. This may be the only three that we do." The bourbon requirement, while creating cohesion, presents its own challenge. "It's great because I love bourbon," Brady admits. "It's not great because when you're trying to drink eight bourbon drinks..." He trails off, closing one eye dramatically. Despite the research hazards, both hosts express genuine excitement for the competition's potential. The event represents more than just cocktails—it's about community resilience, creative expression, and proving that Old Town thrives year-round. For those planning to participate, Brady recommends spreading the experience across the full weekend rather than attempting all eight venues in one night. "You have plenty of opportunity to come in and try these drinks at all these different places," he suggests diplomatically. Raising the Bar Old Town on the Rocks ultimately celebrates what makes Winchester's downtown special: independent businesses run by passionate people who genuinely care about their craft. Greg's encyclopedic alcohol knowledge, Courtney's nerdy creativity, and Chris's willingness to experiment with warm butter cocktails all reflect a community that refuses to phone it in. As Janet becomes a newly minted VIP at Hideaway (complete with keychain proof), she embodies the event's spirit—locals discovering new dimensions of familiar places, supporting neighbors, and finding reasons to gather during the coldest, darkest months. "Just share it on Facebook," Brady urges those who can't attend. "You don't have to come out for Old Town on the Rocks. You can just share it, 'cause people may see it and want to go out." In the end, that's what community looks like: raising a glass together, even when it's cold outside. Old Town on the Rocks takes place January 16-18 throughout Old Town Winchester. Find more information at friendsofoldown.org or search "Friends of Old Town" on Facebook and Instagram.

The Red Cross Does More Than You Think When most people hear "American Red Cross," they immediately think of blood drives. However, as Deborah Fleming, Executive Director of the Greater Shenandoah Valley Chapter, explains to The Valley Today host Janet Michael, disaster relief and recovery represent a massive—and increasingly critical—portion of the organization's mission. Deborah oversees operations across 11 counties spanning West Virginia, Maryland, and Virginia, including Berkeley, Jefferson, Morgan, Hampshire, and Hardy counties in West Virginia; Washington County in Maryland; and Shenandoah, Frederick, Warren, Clarke, Page counties and the city of Winchester in Virginia. Beyond blood drives, the chapter provides training services like CPR and first aid, supports military families, and most importantly, coordinates disaster response and recovery efforts. A Growing Threat We Can't Ignore The statistics paint a sobering picture. Disasters are increasing in both frequency and intensity every year. While the Shenandoah Valley hasn't experienced catastrophic events on the scale of recent flooding in Southwest Virginia or the devastating wildfires in California, Deborah warns that complacency could prove dangerous. "These disasters are happening more rapidly, and their intensity is greater," she explains. "We haven't had the big disasters like we're seeing right now in California, but unfortunately we do expect that we're gonna be seeing more of those types of things." Moreover, the landscape of disaster response is shifting dramatically. Federal support through FEMA has been cut, and the focus is returning to local communities. This represents a significant reversal from the post-Katrina era when federal disaster response expanded considerably. "After Katrina, that's where FEMA expanded, because it's really difficult for one community to come up with the resources they need," Deborah notes. "So now that we're headed back in that direction, it's really important that each member of the community is prepared for themselves, but also to support the community that they live in." Building Your Emergency Kit: Beyond the Basics Deborah emphasizes that preparation begins at home. The first essential step involves creating an emergency kit that can sustain your household for a minimum of three days—though she strongly recommends preparing for two weeks. The kit should include one gallon of water per person per day, non-perishable food, medications, hygiene products, a battery-operated or crank radio (particularly NOAA weather radios), flashlights with extra batteries, a first aid kit, copies of important documents like passports and driver's licenses, and cash. Interestingly, Janet raises an important point during the conversation: emergency kits need regular updates as life circumstances change. She admits that despite maintaining a basement emergency kit for years, she never added supplies for her dogs after adopting them—no extra collars, leashes, pet food, or medications. Deborah validates this concern, explaining that pets are now accepted in Red Cross shelters because people often refuse to evacuate without their animals, putting themselves in dangerous situations. She recommends not only including pet supplies in emergency kits but also researching which hotels accept pets in advance. Making a Plan: When Technology Fails Having supplies represents only half the equation. Deborah stresses that families must also create comprehensive evacuation and communication plans. "How do I get out of the house? Do we have phone numbers that we have shared with other people so that they can get ahold of us?" she asks. "Do we have a meeting place? Do we know where the centers are that are most likely gonna be a place of support for us?" Critically, these plans cannot rely solely on smartphones. Deborah emphasizes writing down essential phone numbers and information because communication systems may fail during disasters. This is where AM radio becomes invaluable—a point that resonates strongly with the podcast's station owner, Andrew. "If your phone is not down, having those apps so that you can get the correct information as well," Deborah explains. "But of course we do communicate with the AM radio stations to make sure that we can allow people to know what is going on at any given time." For families with children in different locations during the day or household members with sensory conditions who might hide during emergencies, practicing evacuation plans becomes even more crucial. She recommends running through these plans several times a year. The Disaster Leadership Academy: Coordinating Community Response Recognizing that effective disaster response requires coordination among multiple organizations, Deborah announces the launch of a Disaster Leadership Academy. This initiative aims to bring together government agencies, nonprofits, businesses, and community members to ensure everyone understands their role when disaster strikes. "When disaster strikes, effective communication and coordination of leadership is essential in helping the community become resilient," Deborah explains. "When you have a lot of players, which you need in a disaster, if they aren't coordinated and talking with each other, they're gonna be tripping over each other." The academy doesn't compete with existing structures like VOADs (Volunteer Organizations Active in Disaster) but rather helps people discover and engage with these resources. Different communities have different needs—what Shenandoah County requires may differ drastically from what the city of Winchester needs based on geography alone. Deborah illustrates the importance of coordination with a practical example: if one organization opens a shelter without communicating this information, another might open a competing shelter, leaving disaster victims confused about where to seek help. Similarly, when people donate supplies without a coordinated distribution plan, those resources can go to waste. The academy will include simulations and mock Multi-Agency Resource Centers (MARCs), typically coordinated by emergency management, which bring together all organizations that can support disaster recovery. These exercises reveal not only what each organization does but also what they don't do, helping identify gaps in community preparedness. Community Mobilization: Your Neighbor Needs You Beyond organizational coordination, Deborah envisions a network of trained community members—ideally someone on every block or every two blocks—who know what questions to ask and where to direct neighbors for resources during emergencies. "Just imagine if you had somebody on every block of every community or every two blocks that were trained to know what questions to ask, where to go if there's a fire in your community, to get those resources to those people," she says. "What an amazing resource that would be." This grassroots approach proves particularly valuable for "minor" disasters—though Deborah acknowledges they're anything but minor to those experiencing them—like single-family or multi-family fires where residents lose everything. The commitment required isn't overwhelming. Deborah notes that even highly engaged Red Cross volunteers typically deploy only twice a year. The organization welcomes people who want to contribute a little, a lot, or anywhere in between. "A lot of people think, well, I'm not qualified or am I too old?" she says. "And no, you're not too old. And yes, you're qualified if you care for people, you are qualified to help." Taking the First Step For listeners inspired to get involved, Deborah recommends visiting RedCross.org to volunteer or calling 1-800-RED-CROSS. The organization will match volunteers with opportunities based on their interests and skills—whether that's disaster response, administrative work, finances and fundraising, or participating in the Leadership Academy. As Janet notes, there are people in every community who instinctively stop to help when they see someone pulled over on the roadside or come upon an accident. "You are that person," she tells listeners. "That's all you need to have is that, oh my gosh, I have to see what I can do." The Bottom Line Deborah's message throughout the conversation remains clear and urgent: the time to prepare is now, before disaster strikes. With federal resources shrinking and disasters intensifying, communities must build their own resilience through individual preparedness, organizational coordination, and neighborhood-level support networks. The Shenandoah Valley may have been fortunate so far, but that luck won't last forever. By building emergency kits, creating family plans, participating in community preparedness initiatives, and volunteering with organizations like the Red Cross, residents can ensure that when disaster does strike, their community will be ready to respond, recover, and rebuild together. As Deborah will continue to emphasize in her monthly appearances on The Valley Today throughout 2026, disaster preparedness isn't just about surviving the immediate crisis—it's about building communities strong enough to support each other through whatever challenges lie ahead.

Why This Year's Influenza Outbreak Demands Your Attention Virginia finds itself in the dark red zone on the CDC's influenza activity map, signaling a "very high" level of flu cases sweeping across the Commonwealth. This alarming development prompts Janet Michael, host of The Valley Today, to reach out to Dr. Jeff Feit for an urgent conversation about protecting communities during this particularly aggressive flu season. Dr. Feit, who serves as Valley Health's Chief Population and Community Health Officer and Chief Medical Information Officer, brings a unique perspective to the discussion. As a family physician who spent twelve years practicing in Page County before moving into healthcare leadership, he understands both the clinical realities of influenza and the broader public health implications facing Virginia's communities. An Early and Aggressive Start The numbers tell a concerning story. Currently, Virginia ranks in the second-highest category out of twelve gradients measuring influenza-like illness (ILI). In contrast, this time last year, the state sat three categories lower. Moreover, while last season's flu activity peaked in mid-February, this year's surge arrived much earlier, catching many residents off guard. "We're overshooting," Dr. Feit explains, noting that the CDC tracks ILI rather than confirmed diagnoses because not everyone gets tested. This measurement captures people presenting with observable flu symptoms—body aches, fevers, headaches, nausea, and congestion—providing a more accurate picture of community spread than test results alone. Furthermore, the tracking method resembles the wastewater monitoring used during the COVID-19 pandemic. Instead of counting individual cases, health officials measure the percentage of people walking through medical facilities who display flu-like symptoms, offering insight into how prevalent the virus has become in communities across Virginia. Understanding the Viral Landscape Influenza doesn't exist in isolation this winter. Instead, three major respiratory viruses circulate simultaneously: seasonal flu, COVID-19, and RSV (respiratory syncytial virus). While COVID-19 shows less seasonal predictability in its first five years, influenza remains decidedly seasonal, arriving in late fall and lasting through early spring. RSV, once simply categorized as "just another cold" in adults, now receives more attention because healthcare providers can test for it easily. In young children, however, RSV causes serious illness and can lead to scarring that triggers asthma symptoms for years. Consequently, the medical community now tracks RSV alongside flu and COVID as part of the winter respiratory illness trio. Dr. Feit emphasizes the importance of basic prevention strategies that became politicized during the pandemic but remain scientifically sound. "Before COVID, we used to say obvious things like, 'Hey, it's respiratory season. Wash your hands a lot,'" he notes. He recommends being conscious of shared surfaces—particularly those signature pens at pharmacies—and washing hands before touching your face, since that's how respiratory viruses typically enter the body. The Flu Shot: Separating Fact from Fiction Each year, scientists formulate a new trivalent flu vaccine targeting the three strains they predict will dominate six months ahead. Typically, two components target Influenza A (the more severe form) and one targets Influenza B. This year, concerns have emerged about whether the vaccine adequately matches the circulating H3N2 variant, though early studies from other countries suggest typical protection levels remain intact. Nevertheless, Dr. Feit stresses that vaccine effectiveness exists on a spectrum rather than as an all-or-nothing proposition. "Very few things in the world are about all or none," he explains. "We live in a world of probabilities." While the flu shot prevents illness roughly 40-50% of the time, it proves even more effective at preventing hospitalizations and deaths—outcomes that matter most. The CDC recommends flu vaccination for everyone over six months old. Additionally, people over 65 should receive a stronger formulation, though the regular vaccine still provides protection if the enhanced version isn't available. The vaccine remains widely accessible at pharmacies, doctor's offices, urgent care centers, and other convenient locations. Debunking the "Flu Shot Gives You Flu" Myth One persistent misconception continues to discourage vaccination: the belief that flu shots cause influenza. Dr. Feit tackles this myth head-on, explaining that most flu vaccines contain inactivated virus, making it impossible to contract influenza from the injection. Recipients may experience arm pain or occasionally feel unwell due to their immune system's response, but they cannot develop actual flu from the standard shot. However, one exception exists. The nasal spray flu vaccine contains a live attenuated (weakened) virus, which can occasionally cause mild flu symptoms. For this reason, Dr. Feit recommends the injectable vaccine over the nasal spray. Many people who claim they "got the flu from the flu shot" likely experienced one of two scenarios: either mild immune system activation that caused temporary discomfort, or they contracted a different respiratory virus around the same time. True influenza, Dr. Feit emphasizes, rarely gets confused with other illnesses once you've experienced it. Recognizing Real Influenza "The way you know somebody has the flu as a doctor is they walk in and they say, 'I feel like I got hit by a truck,'" Dr. Feit shares. This vivid description captures the severity that distinguishes influenza from common colds. Classic influenza symptoms include severe body aches, high fever, chills, and intense headaches. Patients often report that even their hair hurts due to scalp sensitivity. Unlike a cold, which typically causes congestion and mild discomfort, influenza renders people truly miserable for about a week. Importantly, influenza poses serious risks beyond discomfort. The 1918 Spanish flu pandemic, which killed millions, notably affected many young, healthy people. Scientists theorize this occurred either because strong immune responses proved deadly or because older individuals possessed partial immunity from a previous flu strain decades earlier. Regardless of the mechanism, the historical lesson remains clear: influenza can kill, and it doesn't discriminate by age. The Critical 48-Hour Window When flu symptoms strike, timing becomes crucial. Antiviral medications prove highly effective against influenza, but only if taken within the first 48 hours of symptom onset. Therefore, anyone who spikes a fever and experiences severe body aches should seek medical attention within 24 hours to receive these medications and recover faster. Without antiviral treatment, patients typically suffer through a miserable week before gradually improving. However, approximately 5% of flu patients develop a dangerous complication: bacterial pneumonia. Dr. Feit describes this as a "double hump illness"—patients get sick, start recovering, feel better for a while, then suddenly spike another fever and develop a cough. This pattern signals bacterial pneumonia requiring different treatment. Virtual Care and Modern Solutions Valley Health continues developing virtual care options that balance convenience with diagnostic accuracy. Dr. Feit acknowledges the challenge: clinically distinguishing flu from COVID, RSV, or bacterial sinus infections without point-of-care testing proves difficult. The organization works toward a hybrid model where virtual consultations can direct patients to drop-in testing locations. "The doctor on your phone might say, 'Hey, I think this is probably COVID. Why don't you stop in our clinic and get tested and then we can treat you,'" Dr. Feit explains. During peak flu season, however, virtual diagnosis becomes more reliable. When influenza saturates the community and a patient presents with classic symptoms—102-degree fever, headache, severe body aches—the probability of influenza reaches approximately 95%, making treatment without testing more reasonable. Beyond Conventional Medicine While discussing prevention, Dr. Feit offers a measured endorsement of one herbal remedy: elderberry extract. Unlike vitamin C megadosing, which lacks solid evidence despite historical claims, elderberry extract has demonstrated effectiveness against influenza virus in test-tube studies conducted in Israel. The preparation, sold as Sambucol in the United States, represents the one herbal supplement Dr. Feit feels comfortable recommending for flu prevention, though he notes the evidence base remains limited. Looking Ahead: Rural Health Transformation Beyond immediate flu concerns, Dr. Feit shares exciting news about long-term community health improvements. Virginia recently received the first installment of a five-year Rural Health Transformation Grant, part of a $50 billion federal fund. The Commonwealth expects to receive nearly $1 billion over five years, money that will support rural healthcare infrastructure, provider training, and innovative technology solutions for transportation-challenged populations. This funding represents a silver lining in challenging times, offering resources to address food insecurity, housing instability, and healthcare access in Virginia's most vulnerable communities. Taking Action Now As flu season intensifies across Virginia, Dr. Feit's message remains clear: get vaccinated if you haven't already, practice basic hygiene, and seek prompt medical attention if symptoms develop. The vaccine won't change to match any viral evolution this season, so waiting no longer makes sense. For those around pregnant women, vaccination becomes even more critical, as pregnancy significantly increases flu severity. Similarly, families should consider that vaccination reduces household transmission—meaning perhaps only one or two family members get sick instead of everyone, allowing healthy members to care for ill ones. Ultimately, this flu season serves as a reminder that respiratory viruses remain serious public health threats requiring both individual action and community-wide prevention efforts. By understanding the science, recognizing symptoms early, and accessing treatment promptly, Virginians can navigate this challenging season more safely.

Laurel Ridge Community College isn't just accepting applications—it's actively dismantling the barriers that keep people from pursuing their educational dreams. In this episode of The Valley Today, host Janet Michael talks with Guy Curtis, the college's Director of Marketing, and Brandy Hawkins Boies, Director of PR and Special Events, to explore how accessible higher education has become in the Shenandoah Valley. The conversation reveals a striking truth: whether you're a high school junior, a parent returning to the workforce, a professional seeking advancement, or even a retiree looking for a new challenge, Laurel Ridge has carved out a space for you. Moreover, the college has systematically addressed the most common objections that prevent people from walking through their doors. No Prerequisites, No Judgment "You literally have to know nothing about college to get started," Brandy emphasizes, addressing one of the most pervasive fears potential students harbor. She encourages prospective students to ignore the academic jargon and forget about needing to sound scholarly. Instead, the college meets people exactly where they are. Throughout her tenure at Laurel Ridge, Brandy has witnessed an extraordinary range of students succeed. "I've seen valedictorians graduate from high school and come here to Laurel Ridge," she explains. "We've also seen individuals that have been through unimaginable struggles in their life—maybe they took a wrong turn or maybe life just was very unkind to them." The common thread? Once these individuals found the courage to walk through the door, the college took their hand and guided them toward success. Furthermore, age presents no barrier whatsoever. The college serves everyone from dual-enrolled high schoolers to graduates in their eighties. As Brandy notes, "There is no age limit here at Laurel Ridge at all." Pathways That Make Sense Guy Curtis highlights one of the college's most valuable features: its pathway system. Rather than forcing students to commit to a specific career before they're ready, Laurel Ridge offers structured pathways that help students explore their options while making progress toward a credential. These pathways align with in-demand careers in the region, ensuring that graduates find relevant employment opportunities. Additionally, the programs remain "future-proof" in an era of rapid technological change. Guy points to healthcare, IT, skilled trades, advanced manufacturing, engineering, and education as fields where Laurel Ridge prepares students for long-term, rewarding careers with meaningful wages. For traditional students planning to transfer to a four-year institution, Laurel Ridge provides an ideal starting point. However, the college equally serves those seeking quick certifications to re-enter the workforce or gain a promotion. This flexibility allows the institution to meet diverse needs within a single community. The Financial Reality: Surprisingly Affordable When Janet raises the inevitable question about cost, Guy delivers encouraging news. Laurel Ridge charges approximately one-third the price of most four-year institutions. Beyond this baseline affordability, however, numerous funding sources make education even more accessible. Multiple Funding Streams The college helps students navigate a complex landscape of financial support, including: Federal financial aid provides the foundation for many students. Meanwhile, G3 tuition assistance targets high-demand fields like healthcare, IT, education, engineering, and public service, helping Virginians pursue careers that employers desperately need to fill. Although Fast Forward funding has faced reduced state support due to its popularity, local entities have stepped up to fill the gap. The Winchester Economic Development Authority now offers scholarships for city residents, while the Frederick County Economic Development Authority contributes additional funding. Other sources include the Hazel Family Fund, the Building the Future Fund, and various locality scholarships throughout the region. Remarkably, families of four earning up to $128,000 annually—400% of the poverty rate—typically qualify for classes at no cost through G3 and other funding sources. Guy emphasizes that many eligible students never come forward because they assume they won't qualify. "Asking for someone to help you navigate those options is the first big step," he advises. The Dual Enrollment Advantage High school students gain an even more compelling opportunity. Juniors and seniors can earn their first 30 credits at no charge through dual enrollment. This head start not only saves money but also accelerates degree completion. Guy explains the strategic advantage: "If you get those 15 credits to start with at no cost within your high school, but look to move to a degree or applied program at the college, you're already off on a great starting point." Students graduate high school with college credits already completed, positioning themselves to finish an associate's degree quickly and affordably. The Two-Year Degree Advantage Janet recalls a conversation with Jeff Sinclair, a veteran who attended Laurel Ridge before transferring to Shenandoah University's pharmacy program. His insight resonated deeply: students who start at a four-year institution and leave after two years walk away with education but no credential. In contrast, Laurel Ridge students earn an associate's degree after two years, providing a tangible qualification and a foundation for future advancement. Brandy's daughter exemplifies this pathway. After taking dual enrollment classes in high school, she completed her associate's degree at Laurel Ridge in just one additional year for under $5,000. Now pursuing her bachelor's degree online through Old Dominion University, the family appreciates having only two years of four-year tuition bills rather than four. Additionally, Brandy emphasizes a crucial fact: college credits never expire. A potential student who took classes in the 1980s still retains those credits, which can be applied toward current degree requirements. This permanence means that education remains an asset throughout one's entire life. Flexibility for Real Lives Recognizing that students juggle multiple responsibilities, Laurel Ridge offers extensive scheduling flexibility. The college provides online programs in business administration, computer science, education, general studies, liberal arts, social justice, and numerous other fields. These fully online options appeal to today's students, who increasingly prefer remote learning. For programs requiring hands-on experience, hybrid formats blend online coursework with in-person sessions. Students might meet on campus once weekly while completing the remaining work online. This approach proves particularly effective in skilled trades programs, where students combine bookwork at home with hands-on learning in the classroom, actually speeding up program completion. Evening and weekend options accommodate working professionals. Janet mentions the CDL program specifically, which offers classes during non-traditional hours to fit around work schedules. Whether you're a stay-at-home parent who can only study after the kids are in bed or a full-time employee seeking advancement, Laurel Ridge structures programs around your life. Comprehensive Support Services Beyond academics and affordability, Laurel Ridge has built what Brandy calls "a remarkable support community." These services address the real-world challenges that can derail educational goals. The Cub House This kid-friendly space opened last year, providing a solution for student parents. While not a daycare—parents must remain with their children—the Cub House offers a place where kids can play while parents study, meet with professors, or work on group projects. This simple accommodation removes a significant barrier for parents pursuing education. Food Pantry and Basic Needs Located in Cornerstone Hall on the Middletown campus, the food pantry stocks food, hygiene products, and clothing. Importantly, students face no questions or paperwork requirements. If you need food, you simply take it. This no-barrier approach ensures that basic needs don't prevent academic success. TRIO Program This federally funded program serves first-generation college students, low-income students, and students with disabilities. If you qualify for any one of these three categories, you can access additional support services designed to help you succeed. Free Tutoring Brandy shares a secret: "The A+ students, their secret is they got help, they got tutoring. They weren't ashamed to ask." The college provides free tutoring services, recognizing that seeking help demonstrates strength, not weakness. Furthermore, the college hires students as tutors, creating employment opportunities while supporting academic success. Social Work Services A full-time social worker now serves on campus, connecting students with community resources. Whatever obstacle you face—housing insecurity, transportation challenges, childcare needs, or other life circumstances—the social worker helps you find solutions. As Brandy explains, "Our main goal is to help get you to your goal of walking across the stage with your degree." Career Coaches in Every High School For high school students and their parents, career coaches stationed in guidance offices provide the first point of contact. These Laurel Ridge employees offer unbiased guidance about all college options, not just Laurel Ridge programs. They help students explore interests and potential career paths, making the transition from high school to college less daunting. Professional Development and Workforce Solutions Laurel Ridge extends beyond traditional degree programs to serve working professionals and employers. The Continuing Education and Professional Development division offers courses ranging from four-hour workshops to longer online programs. These options help individuals upskill for promotions or learn new competencies like AI literacy. Corporate training programs allow employers to develop their workforce. Companies can send employees to leadership courses or specialized training, keeping teams engaged and informed about best practices and emerging technologies. Guy highlights the new AI Immersive Tech program, a six-month certification course that equips students with AI technology, data tools, and digital skills. Looking ahead, the college will host the Laurel Ridge AI Summit on April 1st from 8:00 AM to noon, showcasing AI resources for both individuals and employers seeking to enhance their workforce capabilities. Getting Started: Simpler Than You Think Despite all these opportunities, the first step remains remarkably simple. You can walk into any campus—Middletown, the Fauquier campus in Warrenton, or the Page Center in Luray—and someone will help you. Alternatively, you can call or visit the website at laurelridge.edu. The Career Coach Site For those hesitant to make initial contact, Guy recommends starting with the Career Coach site, accessible from the homepage under "Explore Careers." This free resource allows you to browse in-demand careers in the region, marked with flame emojis for the hottest opportunities. You can take skill assessments—ranging from six to sixty questions—to identify careers that align with your interests and abilities. The site also displays real job openings from local employers like Valley Health, showing actual positions, required qualifications, and salary ranges. You can even drop a pin on specific locations—Luray, Warrenton, or even Washington, DC—to see opportunities in your preferred area. Employers can post jobs at no cost, connecting directly with students and community members exploring career options. Information Sessions and Tours Brandy's outreach team regularly hosts information sessions, both online and in person. The college also conducts open houses for specific programs, giving prospective students detailed insights into particular fields. You can schedule a guided tour or simply show up for a self-guided walk through the facilities. As Janet jokes, you might even run into President Kim Blaiser wandering the halls, ready to point you in the right direction. Guy confirms this welcoming culture: "Everyone in the college has that kind of heart of service. Regardless of who you are, whether you're maintenance or the president, they're gonna show you where you are and where you need to go." A New Year, A New You As Guy emphasizes, the new year presents the perfect opportunity for transformation—whether that means becoming a new you, a new employee, or simply a more skilled version of yourself. The first step involves reaching out and talking to someone at the college. Laurel Ridge has systematically addressed the barriers that keep people from pursuing education: cost, scheduling conflicts, lack of support services, uncertainty about career paths, and fear of not being "college material." By removing these obstacles, the college has created an environment where success becomes not just possible but probable. The stories Brandy and Guy share—from valedictorians to individuals overcoming tremendous hardships, from teenagers to octogenarians—demonstrate that Laurel Ridge truly serves all walks of life. The common denominator isn't prior achievement or perfect circumstances. Instead, it's simply the courage to walk through the door and say, "I want something better." From that moment forward, Laurel Ridge takes your hand and guides you toward your goal. With affordable tuition, flexible scheduling, comprehensive support services, and programs aligned with real career opportunities, the college has created a pathway to success that works for virtually anyone willing to take that first step. The question isn't whether Laurel Ridge can work for you. The evidence suggests it can. The real question is: what are you waiting for?

As the new year unfolds, the Front Royal Warren County Chamber of Commerce is buzzing with excitement and preparation. In this episode of The Valley Today, host Janet Michael welcomes Niki Foster for a lively conversation about the organization's signature events and the many ways residents and members can get involved. Their discussion, filled with warmth and humor, offers listeners a behind-the-scenes look at the planning, passion, and community spirit that drive the Chamber's work. Stargazers Gala: A Night to Remember First and foremost, Niki shares details about the much-anticipated annual dinner and awards gala, set for January 22nd. This year's theme, the "Stargazers Gala," promises an evening that is both elegant and imaginative, blending simplicity with extravagance. After a pandemic-induced hiatus, the event returns, bringing together business leaders, community members, and friends for a night of celebration. The gala will feature a range of awards, including the traditional Citizen of the Year, Business of the Year (now split into small and large business categories), Non-Profit of the Year, and Entrepreneur of the Year. Notably, the Chamber is introducing the new Community Spark Plug Award, designed to honor those unsung heroes who light up the community with their dedication and energy. Nominations are open to the public until January 12th, and Niki encourages everyone to participate, emphasizing the importance of community input in recognizing local achievements. Opportunities for Involvement Transitioning from awards to action, Niki highlights the many ways individuals and businesses can support the gala. Sponsorships, ticket packages, and program ads offer opportunities for involvement at every level. The event will also feature a tailored auction, with themed baskets and packages replacing the traditional table of miscellaneous items. Donations are welcome, and Niki assures listeners that every contribution helps make the evening special. Dress code? "Come as you are," Niki insists. Whether attendees prefer business casual or glittering evening wear, the focus is on comfort and camaraderie, not formality. Wine and Craft Festival: Vendor Diversity and Community Fun Looking ahead, the conversation shifts to the Chamber's next major event: the Wine and Craft Festival. Vendor applications are already pouring in, and Niki explains the careful curation process that ensures a diverse and engaging lineup. From 3D-printed goods to handmade jewelry, pottery, and even pickles, the festival celebrates creativity and variety. However, space is limited, and Niki urges interested vendors to apply early to avoid disappointment. Organizing such a large-scale event is no small feat. Niki and Janet reminisce about the logistical challenges—like moving porta-potties late at night and managing vendor placements—that come with the territory. Yet, they agree, the rewards of seeing the community come together make every hurdle worthwhile. The Power of Participation Beyond headline events, the Chamber offers numerous avenues for engagement. Committees that focus on business development, legislative affairs, and nonprofit collaboration provide members with opportunities to shape the local landscape. Niki also mentions the Chamber 101 sessions, designed to introduce new and prospective members to the organization's offerings and encourage deeper involvement. Staying in the know is easy, thanks to the Chamber's e-newsletter, "eConnections," which is open to both members and the public. Janet and Niki stress that many Chamber events, such as the Christmas Parade and Wine and Craft Festival, are designed for the entire community, not just members. A Call to Action As the conversation draws to a close, Niki and Janet reflect on the importance of community connection. Whether through volunteering, attending events, or simply staying informed, every resident has a role to play in making Front Royal a vibrant place to live and work. With a full calendar ahead and a spirit of inclusivity, the Chamber invites everyone to join in the celebration. For more information on upcoming events, nominations, or ways to get involved, visit the Front Royal Chamber of Commerce website: frontroyalchamber.com or follow them on social media. As Niki and Janet remind us, community is built by those who show up—and there's always room for one more at the table.

Setting the Scene Winchester Little Theater is abuzz with excitement as the cast and crew prepare for their latest production, "Wait Until Dark." In this episode of The Valley Today, host Janet Michael sits down with director Joette Orndorff, actors Avery Busch and Tim Bambara to discuss the journey from auditions to opening night. Their lively conversation offers a behind-the-scenes look at the passion, teamwork, and creativity that drive community theater. Directing with Vision and Heart From the outset, Joette's enthusiasm for "Wait Until Dark" is unmistakable. She shares how the play's suspenseful plot and complex characters first captivated her in college, fueling her long-standing dream to direct it. Joette explains the unique challenge of staging a psychological thriller in an intimate venue, where the audience's proximity amplifies every emotion and twist. She emphasizes her collaborative approach, striving to create a supportive environment where each cast member feels empowered to shine. Actors Embrace the Spotlight Transitioning to the actors' perspectives, Avery recounts her whirlwind audition for the role of Gloria. Despite last-minute nerves, Avery's determination and love for theater shine through. She candidly discusses the anxiety and exhilaration of performing, as well as the personal growth she's experienced on stage. Meanwhile, Tim, who takes on the role of antagonist Harry Roat, reflects on the thrill of exploring a darker character. Drawing on his background as a therapist, Tim describes how he channels empathy and self-awareness into his performances, making each role a unique challenge. Building a Theater Family Throughout the conversation, the guests highlight the strong sense of community that defines Winchester Little Theater. Joette and Janet both stress the importance of ensemble work, where every participant—on stage or behind the scenes—plays a vital role in the production's success. The discussion touches on the many ways community members can get involved, from acting and directing to set design, lighting, and costumes. This inclusive spirit not only strengthens the theater but also fosters lasting friendships and personal growth. Rehearsals: Where Magic Happens As the team delves into the rehearsal process, they reveal the meticulous planning and adaptability required to bring "Wait Until Dark" to life. Joette describes her approach to blocking scenes, managing a diverse cast, and ensuring safety during the play's more physical moments. The actors share memorable rehearsal stories, from mastering fight choreography to overcoming stage fright. These behind-the-scenes anecdotes underscore the dedication and resilience that community theater demands. Inspiring the Next Generation Looking ahead, the conversation turns to the future of local theater. Avery offers heartfelt advice to aspiring actors, encouraging them to take risks and embrace every opportunity, regardless of the outcome. Joette echoes this sentiment, urging newcomers to get involved in any capacity and reminding listeners that every contribution matters. The episode closes with a call to action: whether you're a seasoned performer or a curious newcomer, Winchester Little Theater welcomes you to join their vibrant, creative family.  Learn more and get tickets here: https://winchesterlittletheatre.org/. Stay in the know about future productions and happenings by following them on Facebook: https://www.facebook.com/winlit 

A Vision Beyond the Turntables When Ben Savory, owner of Summit Events, last joined Janet Michael on The Valley Today in March 2024, he had just been named Entrepreneur of the Year by the Top of Virginia Regional Chamber. Fast forward to 2026, and Ben's journey is a testament to what happens when ambition meets community spirit. In their latest conversation, Janet and Ben explore how Summit Events has evolved from a one-man DJ operation into a multifaceted event powerhouse, all while keeping people and purpose at the heart of its mission. Building a Team, Building a Legacy Ben reflects on the early days, when winning an award felt like a pinnacle. However, he quickly realized it was just the beginning. Rather than resting on his laurels, Ben set out to grow Summit Events into something bigger. He shares how the company has expanded to include four full-time and two part-time staff, plus a network of contractors and live musicians. This growth, he explains, has allowed him to balance professional ambitions with family life, and to create a workplace where collaboration and fun go hand in hand. More Than Just Music Transitioning from DJ gigs to full-scale event production, Summit Events now offers a wide array of services. Ben details how the company provides everything from sound support for intimate gatherings to full AV setups for conferences, as well as photo booths, lighting, and even live musicians. He emphasizes that Summit's approach is about elevating every event—no matter the size—by tailoring experiences to each client's vision. The company's "no surprises" philosophy ensures that every detail is planned, leaving nothing to chance on a client's big day. Community at the Core What truly sets Summit Events apart is its commitment to community. Ben describes how the company donates significant services to nonprofits and local organizations, supporting events like the NAACP's Juneteenth celebration and United Way's Day of Caring. This spirit of giving back, he says, is woven into the fabric of Summit's business model. The team's willingness to help—whether or not they're the ones hired—has built lasting relationships and a reputation for reliability. Expanding Horizons Looking ahead, Ben reveals exciting plans for Summit Events. The company is opening a new office in Leesburg and expanding its reach to Charlottesville, Virginia Beach, and beyond. Additionally, Ben is launching the Summit Collective, a curated network of unique event experiences—from fire dancers to live watercolor artists—designed to connect clients with extraordinary talent across the region. A Celebration of Growth As the conversation wraps up, Janet and Ben reflect on the importance of teamwork, adaptability, and staying true to one's values. Ben's story is a powerful reminder that success is not just about business growth, but about making a positive impact on people and communities. With Summit Events, every celebration becomes an opportunity to bring people together, create memories, and give back. For more information about Summit Events and their expanding services, visit @SummitEventsCo on social media or reach out to Ben directly at ben@summiteventsco.com.

A Fresh Start for Philanthropy in the Valley As the calendar turns to 2026, United Way of Northern Shenandoah Valley (UWNSV) is charting an ambitious course for community engagement and philanthropy. In this episode of The Valley Today, host Janet Michael sat down with UWNSV CEO Andy Gail to discuss the organization's evolving mission, innovative giving models, and the vital role of collaboration in addressing local needs. Pillars of Progress: United Way's Guiding Principles At the heart of United Way's strategy are four foundational pillars: healthy communities, youth opportunities, financial stability, and community resiliency. Andy explains that these pillars, distilled from United Way Worldwide's research and best practices, serve as a roadmap for local chapters. They ensure that every initiative—from healthcare access to disaster preparedness—addresses both immediate challenges and long-term community well-being. "It's a nice balance for both," Andy notes, "and we can get specific to what's happening and what we're seeing in our communities." Collaboration Over Competition: The New Nonprofit Mindset Gone are the days of nonprofits guarding their resources in isolation. Today, organizations recognize the power of partnership. Andy and Janet reflect on how United Way acts as a central hub, bringing together nonprofits, businesses, and individuals to maximize impact. By pooling resources and expertise, the region's nonprofits can tackle complex issues more effectively. "If we put our piles together, we can serve even more people and maybe solve a problem that we don't have to keep addressing on a regular basis," Janet observes. Introducing Giving Circles: Democratizing Philanthropy One of the most exciting developments for 2026 is the launch of Giving Circles—innovative groups that empower individuals and small businesses to pool their donations and collectively decide how to allocate funds. The Small Business 365 circle, for example, invites local entrepreneurs to contribute as little as a dollar a day, network with peers, and make a tangible difference in the community. Meanwhile, Women United offers a platform for women to support causes they're passionate about, from mentorship to empowering girls and women in the region. Andy emphasizes that these circles are about more than just writing checks. They foster engagement, education, and a sense of ownership among participants. "It's our impact grant model, but done on a micro level," he explains, "for those that aren't giving in the workplace, those that don't have a workplace, those that want to see their money multiplied." Maximizing Impact: Grants, Partnerships, and Year-Round Giving The conversation also highlights United Way's expertise in securing and distributing grants. By leveraging its credibility and donor base, UWNSV can access funding that individual nonprofits might not qualify for on their own. This approach has already yielded impressive results, such as a $100,000 grant that helped over 2,700 families in the southern region. Importantly, Andy and Janet urge listeners to think beyond traditional end-of-year giving. Needs persist throughout the year, and even small, regular donations can add up to significant change. "The need doesn't stop," Andy reminds the audience. "Numbers are scale… if a thousand people give a hundred bucks, we have lots of ways to do it." Looking Ahead: A Vibrant, Resilient Community As United Way Northern Shenandoah Valley celebrates its 80th anniversary, the organization is more committed than ever to fostering a culture of generosity, collaboration, and innovation. With new giving models, a focus on collective action, and a deep understanding of local needs, UWNSV is poised to lead the region into a new era of community impact. For more information on joining a Giving Circle or supporting United Way's mission, visit unitedwaynsv.org and follow them on social media for updates on upcoming events and initiatives.

As the holiday season sweeps through the Valley, host Janet Michael welcomes Captain Warren Gosnell of the Frederick County Sheriff's Office into the studio for a lively yet sobering episode of "The Valley Today." Their conversation, peppered with humor and personal anecdotes, dives deep into the realities of holiday travel, the temptations of modern technology, and the life-altering consequences of impaired driving. From Laughter to Lessons Janet and Goz kick off the episode with playful banter about live radio mishaps and the quirks of hosting. However, the tone quickly shifts as they reflect on the unique pressures and risks that come with the holidays. With families rushing from one gathering to another, the roads become a stage for both joyful reunions and potential tragedy. Goz shares stories from his own life, including the loss of family members to traffic accidents, underscoring the very real dangers that can lurk behind the wheel. The Technology Trap Transitioning to the role of technology, Janet confesses her own struggles as a concerned parent, debating whether to use Apple AirTags to track her adult son for his safety. This lighthearted exchange opens a broader discussion about privacy, responsibility, and the ways technology can both help and hinder our efforts to keep loved ones safe. Goz reminds listeners that, while tools like GPS and cell phones offer peace of mind, they are no substitute for honest conversations and personal accountability. Holiday Hazards and the Ripple Effect As the conversation unfolds, the duo addresses the spike in impaired driving during the festive season. Goz details the excuses he's heard from drivers—ranging from forgotten macaroni salad to tight holiday schedules—and dismantles the myths that often justify risky behavior. He emphasizes that the consequences of a single poor decision can ripple outward, affecting not just the driver but entire families and communities. Janet echoes this sentiment, recalling the emotional toll of delivering bad news to loved ones during what should be a joyful time. Practical Advice for a Safer Season Throughout the episode, both host and guest offer practical tips for listeners: plan your routes, arrange for designated drivers, and take advantage of free ride services offered by local businesses and organizations. They stress that celebrating responsibly is not just about avoiding legal trouble—it's about protecting lives and preserving the spirit of the season. A Call to Action As the show draws to a close, Janet and Goz return to their central message: everyone has the right to life, liberty, and the pursuit of happiness, but no one has the right to endanger others on the road. Their candid conversation serves as a timely reminder that the choices we make—especially during the holidays—can have lasting impacts. With warmth, wit, and wisdom, they urge listeners to prioritize safety, cherish their loved ones, and enter the new year with a renewed commitment to community well-being.

With the holiday season in full swing, many of us are reminded to give back. Yet, for thousands in the Valley, hunger is a persistent, year-round struggle. In this episode of The Valley Today, host Janet Michael talks with Les Sinclair, Communications and PR Manager for the Blue Ridge Area Food Bank, to discuss the ongoing fight against food insecurity and the innovative ways the community is coming together to help. Coordinating Compassion: Food Drives and Partnerships Les explains that the weeks around the holidays are particularly challenging. Many food pantries close temporarily, giving volunteers a much-needed break, but this can leave families in need scrambling for support. Fortunately, local organizations coordinate to ensure that when one pantry closes, another remains open. This spirit of collaboration, rather than competition, sets food assistance nonprofits apart. The pair highlight the impact of community-driven food drives, such as "Scouting for Food" and the "Stamp Out Hunger" campaign by letter carriers. These initiatives make it easy for residents to donate—simply leave a bag of food by your mailbox, and volunteers do the rest. Over the years, these efforts have delivered millions of pounds of food to those in need, demonstrating the power of collective action. Supper Club: Sustaining Support Beyond the Holidays While one-time donations are vital, Les emphasizes the importance of sustaining support. The Blue Ridge Area Food Bank's "Supper Club" offers a simple way for individuals to become monthly donors, providing a steady stream of resources that allows the organization to plan and respond to needs throughout the year. Janet shares her own experience joining the Supper Club, noting how easy and impactful it is—just $10 a month can provide over 300 meals. Beyond Food: The Ripple Effect of Assistance Food assistance does more than fill empty stomachs. Les points out that when families receive food, they can redirect limited funds to other essentials, such as heating, transportation, or healthcare. They discuss the economic ripple effects of government shutdowns and changes to SNAP benefits, which can suddenly increase demand at food banks. Moreover, the rising cost of healthcare and utilities forces many to make difficult choices—sometimes between heating their homes and buying groceries. Health, Dignity, and Community Well-Being The Blue Ridge Area Food Bank is also committed to supporting community health. Through programs like "Food is Medicine" and the Healthy Pantry initiative, the organization ensures that fresh produce and nutritious options are available to those managing chronic illnesses. Les and Janet agree that access to healthy food is a cornerstone of both individual and community well-being. The Power of Volunteering and Paying It Forward As the conversation draws to a close, both hosts encourage listeners to consider volunteering—not just during the holidays, but all year long. Volunteering, they note, is not only good for the community but also deeply rewarding for those who give their time. Many who support the food bank have themselves experienced food insecurity and now seek to pay it forward. Conclusion: A Call to Action Ultimately, the fight against hunger is a collective effort that requires ongoing support, creativity, and compassion. Whether through monthly giving, organizing a food drive, or volunteering, every action counts. As Sinclair reminds us, hunger doesn't take a holiday—and neither should our commitment to helping our neighbors.

While visiting a Christmas village in Switzerland, Donnie was captivated by a simple yet powerful tradition: trees adorned with handwritten wishes from people of all ages. Inspired, Donnie brought the idea home to Winchester, determined to create a space where her own community could share their hopes, dreams, and even their burdens. This vision blossomed into the Wishing Trees, now a beloved feature of Winchester's Winter Village, thanks to the dedication of Donnie, her daughter Kaleigh Fincham, and their family. Planting Roots in the Community In this episode of The Valley Today, host Janet Michael sits down with Kaleigh and Donnie from The Ivy Chest / The Ivy Room to uncover the story behind the Wishing Trees and the Kinder Village. The conversation reveals how the project quickly grew from a handful of trees to a central part of the town's holiday festivities. With the support of local sponsors like Meadows Farms, which donates the trees, and organizations such as Froggy's Closet, the Wishing Trees have become a collaborative effort that brings together businesses, volunteers, and families. Wishes That Speak from the Heart As the conversation unfolds, listeners hear touching anecdotes about the wishes themselves. Some are lighthearted—children wishing for cookies or dinosaurs—while others are deeply personal, expressing hopes for healing, reconciliation, or simply more time with loved ones. The anonymity of the process, Donnie explains, gives people the freedom to express feelings they might otherwise keep hidden. Reading these wishes, Kaleigh and Janet agree, offers a window into the community's collective soul, fostering empathy and connection among neighbors. A Legacy of Giving Back The Wishing Trees are more than a seasonal attraction; they are a tribute to Donnie's late mother and sister, whose experiences with hardship and resilience inspired the family's commitment to giving back. The Kinder Village, with its children's activities and festive atmosphere, further extends this legacy, ensuring that every family—regardless of means—can experience the magic of the holidays. Despite challenges, including funding and logistics, the family remains steadfast in their mission, relying on sponsors and volunteers rather than city funding to keep the tradition alive. Looking to the Future The trio reflect on the impact of the Wishing Trees and brainstorm ways to expand the project, such as displaying wishes throughout December or creating a video archive of the notes. Their conversation underscores a central message: small acts of kindness and community spirit can transform lives. In Winchester, the Wishing Trees stand as a testament to the power of hope, generosity, and the enduring bonds of family and community.

As the holiday season sweeps through the Valley, host of The Valley Today, Janet Michael invites listeners to step into the warmth of community traditions in a special episode. This festive conversation, woven from interviews with local leaders, business owners, and community members, offers a delightful tapestry of Christmas customs, heartfelt memories, and a few friendly debates. The Great Tree Debate: Real or Artificial? The episode opens with a question that sparks instant nostalgia: Are you a real Christmas tree person or do you prefer artificial? Krista Shifflett of the Warren Coalition confesses her lifelong love for real trees, though practicality has recently nudged her toward artificial options. Similarly, Celeste Brooks shares that allergies in her family have made artificial trees a necessity, while others, like Les Sinclair of the Blue Ridge Area Food Bank, opt for convenience over tradition. The conversation reveals that, for many, the choice between real and artificial is shaped by family needs, safety, and even the presence of pets. Decking the Halls: Timing and Traditions Transitioning from tree types to timing, Janet asks her guests when they put up and take down their decorations. Some, like Robyn Miller of WATTS, stick to the classic post-Thanksgiving setup, while others, such as Victoria Armstrong Kidd of the Hideaway Cafe, admit to keeping their trees up well into February. The reasons vary—busy schedules, a love for the festive glow, or simply not wanting to let go of the season's magic. Gift-Giving Rituals: Wrapping, Bagging, and the Art of Shopping No holiday conversation is complete without discussing gifts. The guests reveal a spectrum of shopping habits, from early planners who finish by Thanksgiving to last-minute dashers picking up presents on Christmas Eve. The art of wrapping also comes under the spotlight, with some guests proudly identifying as "wrappers" who cherish the ritual, while others embrace the practicality of gift bags—especially when time is short or the recipient is a pet with a penchant for unwrapping. Christmas Eve vs. Christmas Morning: When to Open Gifts? Another beloved tradition—when to open gifts—elicits a variety of responses. Some families uphold the anticipation of Christmas morning, while others allow a sneak peek on Christmas Eve, often in the form of a single present or a special family ritual. These small differences highlight the unique ways each household creates its own holiday magic. A Patchwork of Community Spirit Throughout the episode, Janet's guests share more than just their traditions; they offer a glimpse into the values that bind the Valley community. Whether it's the joy of decorating multiple trees, the chaos of wrapping gifts at the last minute, or the comfort of gathering with loved ones, these stories remind us that the heart of the holidays lies in togetherness and shared memories. Conclusion: Celebrating What Matters Most As the conversation draws to a close, Janet encourages listeners to reflect on their own traditions and perhaps borrow a few new ideas from her guests. In a season often marked by hustle and bustle, this episode serves as a gentle reminder to savor the moments, embrace the quirks, and celebrate the connections that make the holidays truly special in the Valley.

As the holiday season approaches, many of us find ourselves pondering the perfect bottle of wine to bring to festive gatherings or to gift our gracious hosts. In this episode of The Valley Today, host Janet Michael talks with Lisa Bell, owner of LK Wine Tours and Sales, to demystify the world of wine and offer practical advice for both novices and enthusiasts. Their lively conversation is packed with actionable tips, local insights, and a healthy dose of encouragement for anyone who's ever felt intimidated by the wine aisle. Choosing the Right Wine: It's Easier Than You Think Janet opens the discussion by voicing a common concern: how do you choose a wine when you're not sure what your host likes? Lisa immediately puts listeners at ease, insisting there are no "stupid" questions about wine. Her go-to advice is simple—when in doubt, bring one red and one white. She recommends classics like Chardonnay and Cabernet Sauvignon, which are widely appreciated and versatile. For those feeling adventurous, Lisa suggests exploring Italian Sangiovese or a thoughtfully selected blend, which can make a unique and memorable gift. The Value of Local Wine Shops Transitioning from wine selection to shopping strategies, Lisa highlights the benefits of visiting local, independently owned wine shops. These establishments, she explains, are staffed by knowledgeable owners who can guide customers based on their hosts' food preferences or the nature of the event. Janet shares her own experiences with local experts, reinforcing the idea that you don't need to be a connoisseur to make a great choice—just ask for help! Sweet Wines, Sparkling Favorites, and Holiday Pairings The conversation then turns to personal preferences, with Janet confessing her love for sweet wines and sparkling varieties. Lisa introduces listeners to unique options like a strawberry-infused sparkling red from Italy and discusses the enduring popularity of Prosecco and Champagne during the holidays. She also addresses the impact of tariffs and exchange rates on European wines, reassuring listeners that affordable and delicious options are still available. When it comes to pairing wine with holiday meals, Lisa encourages flexibility. Whether your table features turkey, ham, or lasagna, she recommends fruit-forward, unoaked red blends that complement a variety of dishes. Ultimately, she urges everyone to "drink what you like"—the best wine is the one you enjoy. Tasting Notes and Wine Storage: Demystified Janet admits she's often puzzled by tasting notes like "hints of chocolate" or "notes of grapefruit." Lisa explains that these flavors are naturally derived from the grape's environment and winemaking process, not from added ingredients. She encourages listeners to attend local tastings to develop their palate and to always snap a photo of a label they enjoy for future reference. On the topic of storage, Lisa offers practical advice: store bottles on their side if they have a cork, keep them at a consistent temperature, and don't stress over the details. Wine fridges are a nice touch, but a cool basement works just as well. Mulled Wine and Community Connections As the episode wraps up, Janet and Lisa share tips for making mulled wine—a holiday favorite that fills the house with festive aromas. Lisa provides a simple recipe using a dry, unoaked red wine, spices, and citrus, while Janet extols the virtues of her crockpot for easy preparation. Lisa also sheds light on her business, explaining that as a distributor, she works with local shops and nonprofits, helping them source wines for fundraisers and special events. This community-focused approach underscores the importance of supporting local businesses and enjoying wine as a shared experience. Final Thoughts: Enjoy the Journey Throughout the conversation, Lisa and Janet emphasize that wine should be fun, approachable, and tailored to your own tastes. Whether you're selecting a bottle for a party, experimenting with new varieties, or simply savoring a glass at home, the key is to enjoy the journey—and never be afraid to ask questions. So, as you prepare for your next holiday gathering, remember Lisa's advice: trust your palate, seek out local expertise, and, above all, raise a glass to good company and great wine.

The Museum of the Shenandoah Valley (MSV) is more than just a repository of artifacts—it's a vibrant center for community, history, and storytelling. In this episode of The Valley Today, host Janet Michael sits down with Scott Stroh, the museum's new Executive Director and CEO, and Nick Powers, Curator of Collections, to discuss the MSV's evolving role in Winchester and the wider valley. Scott, less than a year into his role, brings a lifelong passion for history and museums, having previously led George Mason's Gunston Hall. "I am very blessed and fortunate to have been able to take my love of history and museums and make it into a career," he shares. Since arriving in Winchester, Scott has been struck by the community's warmth and the museum's central place in local life. Collecting the Valley's Many Voices Nick Powers, a familiar voice to listeners, explains the museum's unique approach to collecting. The MSV's collection spans 150 miles, from Harper's Ferry to Natural Bridge, and covers a vast array of stories and communities. "We try to collect and exhibit all the communities that make up the valley," Nick says, emphasizing the importance of allowing communities to tell their own stories. The museum's holdings are vast—over 25,000 objects, from miniature chairs to massive furniture, each meticulously cataloged. Recent upgrades to storage ensure both preservation and room for growth, reflecting the MSV's commitment to stewardship and active collecting. History in the Making The conversation highlights how history is not just about the distant past. Nick points out that today's everyday objects could become tomorrow's artifacts, and the museum actively collects contemporary art and stories. "There's always something new coming around the bend," he notes, referencing both changing land use and the valley's vibrant artistic community. Janet and Nick reminisce about estate sales and family heirlooms, underscoring the personal connections that make the MSV's collections so meaningful. Scott echoes this sentiment, describing the museum's artifacts as the "collective identity of the valley," akin to family heirlooms that tell the story of a people and a place. Staff Favorites and Community Connections A highlight of the current MSV experience is the "Inside Job: Staff Favorites from the Valley Collection" exhibition, celebrating the building's 20th anniversary. Staff members selected their favorite objects, with Nick curating complementary pieces. The result is an exhibition that not only showcases artifacts but also the personal stories and evolving perspectives of the museum's team. One standout story is the "Little Beasties" toys, crafted during the Depression by the Shenandoah Community Workers of Bird Haven, Virginia. These toys, along with marketing ephemera, illustrate how valley residents used creativity and local resources to overcome hardship. Sharing the Valley's Treasures The MSV's reputation extends far beyond Winchester. A prized Grandma Moses painting from the collection is currently on loan to the Smithsonian American Art Museum, part of a major retrospective. Nick reveals that Grandma Moses spent nearly two decades in the Shenandoah Valley, a little-known fact that deepens the region's artistic legacy. Looking Forward: Apple Blossom and Revolutionary Valley The museum is gearing up for major exhibitions. In 2027, the MSV will help celebrate the 100th Apple Blossom Festival parade with a community-driven exhibition. Residents are encouraged to submit objects and photographs that tell the story of this beloved event. "We want to acknowledge the very diverse group of people that make this a success year after year," Nick says. Another milestone is the upcoming "Revolutionary Valley" exhibition, opening July 4, 2026, to mark America's 250th anniversary. The show will explore the valley's role in the Revolution and beyond, featuring never-before-seen objects and personal stories, such as the correspondence of James Wood Jr. and the remarkable legal battle of Sarah Strother, a woman born enslaved on the Glen Burnie property who fought for—and won—her freedom. The Power of Storytelling As the conversation draws to a close, Scott emphasizes the museum's mission: "At the end of the day, it's about stories, it's about people, it's about place, and it's about fostering dialogue and understanding." The MSV stands as a testament to the valley's rich, diverse, and ongoing story—inviting all to explore, learn, and connect. For more information on current and upcoming exhibitions, visit msv.org or follow @visitmsv on social media. Memberships are available and make thoughtful gifts for anyone eager to discover the valley's past, present, and future.

When a sudden illness or injury strikes, knowing where to seek care can make all the difference. In this episode of The Valley Today Community Health series, host Janet Michael talks with Dr. Jeffrey Hoefle, board-certified Urgent Care physician and Urgent Care Medical Director at Valley Health, to demystify the options available to patients in the Shenandoah Valley and beyond. Their conversation offers valuable insights into the evolving landscape of urgent care, the role of express clinics, and the critical distinction between urgent care and emergency departments. Urgent Care vs. Emergency Room: Understanding the Difference Dr. Hoefle begins by clarifying a common misconception: not all medical issues require a trip to the emergency room. Urgent care centers are designed for health problems that need prompt attention but are not life-threatening—think colds, flu, minor fractures, rashes, and simple cuts. In contrast, the emergency department is reserved for serious, potentially life-threatening conditions such as chest pain, severe bleeding, traumatic injuries, or symptoms of a stroke. Dr. Hoefle emphasizes that both settings perform triage to ensure patients receive the appropriate level of care, but choosing the right facility from the start can save time and resources. The Role of Urgent Care Express Clinics Transitioning to the topic of urgent care express clinics, Dr. Hoefle explains that these facilities offer a streamlined version of urgent care, handling straightforward cases like colds, simple urinary tract infections, and minor rashes. While express clinics can perform basic tests and treat minor ailments, they do not offer the full range of services found at main urgent care centers, such as X-rays or more comprehensive lab work. Valley Health operates several urgent care and express clinics across Virginia and West Virginia, making it easier for residents to access the right level of care close to home. Expanding Services: Pediatric and Employer Health The conversation also highlights the growing scope of urgent care services. Parents, in particular, benefit from after-hours pediatric care when their child's primary doctor is unavailable. Dr. Hoefle notes that urgent care centers frequently treat children for common illnesses and minor injuries, and thanks to integrated electronic medical records, pediatricians can easily access visit details. Additionally, urgent care clinics provide employer health services, including DOT physicals and sports physicals, further expanding their role in community health. Virtual Visits: Healthcare from Home One of the most significant advancements discussed is the rise of virtual urgent care visits, accelerated by the COVID-19 pandemic. Patients can now schedule online appointments for many common ailments, reducing the risk of spreading illness and offering convenience for those unable to travel. Dr. Hoefle explains that while virtual visits are not suitable for emergencies or conditions requiring hands-on evaluation, they are ideal for recurring issues like sinus infections or mild respiratory symptoms. The integration of virtual care with electronic health records ensures continuity and coordination across providers. Making the Right Call: When to Seek Emergency Care Throughout the discussion, both Janet and Dr. Hoefle stress the importance of recognizing true emergencies. For symptoms like chest pain or signs of a stroke, patients should always call 911 rather than drive themselves or seek a virtual appointment. Triage systems at both urgent care and emergency departments help direct patients to the appropriate care, but making the right choice from the outset can be lifesaving. Conclusion: Empowering Patients with Knowledge As healthcare options continue to expand, understanding the differences between urgent care, express clinics, and emergency departments empowers patients to make informed decisions. With convenient locations, expanded services, and the advent of virtual care, Valley Health's urgent care network stands ready to meet the diverse needs of the community—ensuring that help is always within reach, whether it's a minor illness or a major emergency.

In a lively episode of The Valley Today, host Janet Michael welcomes Carl Knoblock, Virginia District Director of the Small Business Administration, for a candid discussion about artificial intelligence (AI) and its growing influence on small businesses. Meeting at the bustling Espresso Bar in downtown Winchester, the two dive into the realities, misconceptions, and opportunities that AI presents for entrepreneurs. Demystifying AI: More Than Just Buzzwords Janet opens the conversation by asking Carl to break down AI in simple terms. Carl draws a parallel between traditional business record-keeping and modern AI, explaining that while businesses once relied on handwritten logs, today's AI systems gather and analyze vast amounts of data from the internet. However, he cautions that AI is still in its infancy—capable of collecting information but not yet adept at discerning relevance or context. As Carl puts it, "AI is just grabbing anything, like kids in a store." The Human Touch: Training and Taming AI Transitioning from theory to practice, Janet and Carl discuss the importance of human involvement in shaping AI outputs. Janet likens training AI to raising a toddler: the more you interact and correct it, the more it adapts to your style and needs. Both agree that while AI can automate tasks and provide insights, it requires ongoing supervision and fine-tuning to ensure accuracy and authenticity. "If you have great data, you're okay. If you have poor data, you're going to have to build it," Carl notes, emphasizing the need for quality input. Practical Applications: From Forecasting to Customer Service The conversation shifts to practical uses of AI for small businesses. Janet highlights how AI can streamline market research, identify customer preferences, and even generate strategic plans—tasks that once required hours of manual effort. Carl adds that AI can help businesses analyze sales data, manage inventory, and forecast trends, allowing owners to make informed decisions. However, they caution against over-reliance on AI, stressing the importance of human oversight, especially when interpreting nuanced data or handling customer interactions. Addressing Fears: Will AI Replace Human Jobs? Naturally, the discussion turns to the fear that AI will eliminate jobs. Carl draws historical comparisons to the rise of automation in manufacturing, pointing out that while machines can handle repetitive tasks, they cannot replicate human creativity, problem-solving, or empathy. Janet echoes this sentiment, noting that AI excels at logic but falls short in situations requiring intuition or emotional intelligence. Both agree that rather than replacing humans, AI will shift the nature of work, creating new opportunities for those willing to adapt. The Limits of Automation: Why People Still Matter Janet and Carl explore scenarios where AI falls short—such as handling sensitive customer service issues or adapting to unique, real-world challenges. They recount stories of businesses losing customers due to impersonal AI-driven support systems and highlight the value of empathy during life events like bereavement. "Companies don't even think about the human side," Carl observes, urging businesses to integrate compassion into their processes. Looking Ahead: Embracing Change with Confidence As the conversation draws to a close, Janet asks Carl for advice to small business owners just beginning to experiment with AI. Carl recommends starting with forecasting and data analysis, leveraging existing information to make better decisions. He encourages business owners to seek help from tech-savvy students or professionals and to remain open to learning and adaptation. Janet concludes by emphasizing the importance of implementation—reminding listeners that while AI can provide valuable insights, it's up to humans to put those ideas into action. Conclusion: The Future is Collaborative Ultimately, Janet and Carl agree that AI is a powerful tool, but its true value emerges when paired with human judgment, creativity, and empathy. As technology continues to evolve, small businesses that embrace both innovation and the human touch will be best positioned to thrive in an ever-changing landscape.

On a blustery Thursday, The Valley Today host Janet Michael and Brady Cloven, Executive Director of Friends of Old Town, set out on a spirited adventure through Winchester's historic walking mall. Their mission? To uncover the best last-minute holiday gifts while showcasing the vibrant local businesses that make Old Town a shopping destination. Despite the biting wind, their enthusiasm never wavers as they pop into shops, chat with owners, and gather a sleigh-full of unique gift ideas. A Shop-by-Shop Gift Guide Their first stop, Back to the Media, offers a nostalgic twist on holiday shopping. Mari recommends pre-loved gaming consoles, a treasure trove of vinyl records, and quirky imported snacks—think garlic shrimp Doritos and stuffed-crust pizza chips—for stocking stuffers that spark conversation. Next, at Wilkins Shoe Center, Kendra highlights the perennial popularity of gifting shoes, from Uggs to Birkenstocks, and reminds listeners that a gift certificate is always the perfect fit. The warmth of the store contrasts with the chilly weather outside, making it a cozy haven for holiday shoppers. At Incredible Flying Objects, Drew and Anna introduce a playful selection of gifts, including collectible Sonny Angels, buildable Blokees toys, and novelty sodas and candy canes with flavors as wild as chicken soup and salmon. The store's pinball machines add a dash of retro fun, inviting families to linger and play. Handmade Artistry and Local Flavor The journey continues at Tin Top Art and Handmade, where Jen showcases an eclectic mix of candles, soaps, ornaments, and pottery—all crafted by local artists. Brady raves about the shop's unique t-shirts and postcards, while Janet marvels at the rotating gallery of one-of-a-kind art pieces. The message was clear: if you see something you love, grab it before it's gone. No tour of Old Town would be complete without a stop at the iconic Snow White Grill. Danny Turner, the ever-enthusiastic proprietor, offers up vintage toy cars, branded hats and shirts, and, of course, the legendary cheeseburgers. Gift certificates, he notes, are a delicious way to spread holiday cheer all year long. Personal Picks and Community Spirit Janet shares personal favorites like Winchester Book Gallery, Polka Dot Pot, and Nibblins cooking classes, as well as experiences like tickets to Bright Box shows and craft brewery visits. Art lovers are encouraged to explore the many galleries and artist co-ops sprinkled throughout downtown. At Abija Blue, Susan dazzles with handmade alpaca blankets, shawls, and dog ponchos, along with Turkish towels, jewelry, and whimsical finger puppets. The shop's global selection ensures that every shopper can find something special, regardless of budget. The Power of Shopping Local Throughout their stroll, Janet and Brady emphasize the importance of supporting small businesses, especially during the critical holiday season. They highlight the Old Town Holiday Gift Guide—a comprehensive directory and map available both in print and online—as an invaluable resource for navigating the diverse offerings downtown. Gift cards, they suggest, are not only thoughtful presents but also a lifeline for local shops during the slower winter months. Wrapping Up with Warmth As their conversation draws to a close at Hideaway Cafe, Janet and Brady reflect on the joy of discovering new favorites and the satisfaction of giving back to the community. Their lively banter and genuine appreciation for Old Town's merchants capture the spirit of the season: connection, generosity, and the magic of shopping local.

As the holiday season sweeps through the Shenandoah Valley, the spirit of community shines brightly in Luray, Virginia. On this episode of The Valley Today, host Janet Michael welcomes Gina Hilliard, president of the Luray-Page Chamber of Commerce, and Brian Sutphin, owner of Faith Christian Stores of Virginia, for a lively conversation about local business, faith, and the power of shopping small. Faith Christian Stores: More Than a Shop Brian's journey into Christian retail spans over three decades, but his latest venture in Luray is more than just a store—it's a ministry. After years in Maryland, Brian returned to his home state, drawn by the tranquility and beauty of the Shenandoah Valley. Faith Christian Stores of VA, nestled in the West Luray Shopping Center, offers an impressive selection of over 500 Bibles, devotionals, inspirational gifts, and faith-based items for every occasion. Brian emphasizes the importance of providing comfort, whether through a bereavement section or simply offering a listening ear and a prayer to those in need. "We want to lift spirits and serve the community," he shares, highlighting the store's mission to be a source of encouragement year-round. Personal Touches and Unique Offerings Unlike big-box retailers, Faith Christian Stores prides itself on personal service and unique offerings. Brian and his team greet every customer, ready to help with specific requests, from personalized Bibles for newborns to thoughtful gifts for last-minute shoppers. The store's Christmas room, brimming with advent candles, nativity scenes, and festive cards, transforms after the holidays into a used bookstore, ensuring the space continues to bless the community. Brian's commitment to affordability is evident, with most greeting cards priced under $3.50, making meaningful gifts accessible to all. The Power of Shopping Local Transitioning to the broader community, Gina spotlights the chamber's holiday shop local campaign, which encourages residents to support local "mom and pop" shops and restaurants. Shoppers can submit receipts for a chance to win gift cards, fostering a sense of excitement and rewarding those who invest in their neighbors. Gina notes, "It's about keeping our dollars in the community and celebrating the unique businesses that make Luray special." The campaign, supported by local sponsors and partners, extends through December, with hopes of inspiring similar initiatives year-round. Events and Traditions That Bring People Together Beyond retail, the conversation highlights the vibrant calendar of community events, from the chamber's Women in Business Celebration to the beloved Christmas festival. Gina's enthusiasm for the season is infectious—she proudly admits to having twelve (and a half!) Christmas trees in her home, embodying the festive spirit that permeates Luray. These gatherings, whether for networking or holiday cheer, reinforce the town's close-knit bonds and commitment to supporting one another. Looking Ahead: Faith, Family, and Community As the conversation draws to a close, both Brian and Gina express gratitude for being part of such a welcoming community. Faith Christian Stores stands as a testament to the enduring value of personal connection, faith, and local pride. Meanwhile, the chamber's initiatives ensure that Luray remains a vibrant place to live, shop, and celebrate—during the holidays and beyond. For more information on upcoming events or to join the shop local movement, visit the Luray-Page Chamber of Commerce website: https://www.visitluraypage.com or stop by Faith Christian Stores of Virginia, where a warm welcome always awaits. 

In this episode of The Valley Today, host Janet Michael welcomes a panel of passionate Extension Master Gardeners—Carole Belkin, Barbara Bosserman, and Joanne Royaltey—to share the excitement surrounding two beloved community events: the Indoor Plant Clinic at Bowman Library and the annual Seed Exchange at the Clarke County Fairgrounds. As winter settles in, these events offer residents a chance to connect, learn, and grow—both literally and figuratively. Hands-On Learning at the Indoor Plant Clinic Kicking off the conversation, Carole describes the much-anticipated Indoor Plant Clinic, scheduled for January 31st at Bowman Library. This one-day event transforms the library's front room into a vibrant hub of horticultural activity. Attendees can browse tables brimming with houseplant cuttings, receive expert advice from Extension Master Gardeners, and even pot their new plants with guidance on selecting the right soil and containers. The clinic isn't just for adults; children are invited to participate in hands-on activities designed to spark their curiosity about plants and gardening. Carole emphasizes the event's welcoming atmosphere, noting that many visitors return year after year, eager to share stories and photos of thriving plants they received at previous clinics. Sowing the Seeds of Community at the Seed Exchange Next, Barbara introduces the annual Seed Exchange, set for February 7th at the newly renovated Clarke County Fairgrounds. This free event invites the public to bring seeds to share—or simply to pick up new varieties for their gardens. With tables dedicated to vegetables, herbs, perennials, and even native plant seeds, the exchange fosters a spirit of generosity and learning. Master Gardeners are on hand to answer questions about planting, soil, and seasonal care, while local organizations like the Museum of the Shenandoah Valley and Clarke County 4-H add to the festive, educational atmosphere. Children are encouraged to participate through a fun stamp-collecting activity, ensuring that the next generation of gardeners feels right at home. Expert Advice and Lasting Connections Throughout the conversation, the guests highlight the invaluable role Extension Master Gardeners play in the community. Joanne, also an Associate Extension Agent, explains how these volunteers provide research-based information, answer questions year-round, and help residents navigate the challenges of gardening in the Valley's unique climate. The conversation also touches on the importance of avoiding invasive plant species, the joy of sharing gardening successes, and the sense of camaraderie that blossoms at events like the plant clinic and seed exchange. Looking Ahead: Growing Together As the discussion draws to a close, the panelists reflect on the power of gardening to bring people together. Whether it's repotting a 20-year-old snake plant, teaching children how to propagate cuttings, or simply exchanging seeds and stories, these events nurture both plants and relationships. The Extension Master Gardeners invite everyone—novices and seasoned green thumbs alike—to join them in cultivating a more connected, resilient, and verdant community. For more information about upcoming events, resources, and how to become an Extension Master Gardener, visit your local Virginia Cooperative Extension office listed below or visit the NSV Master Gardener website: https://nsvmga.org/  Frederick County/City of Winchester: https://frederick.ext.vt.edu/ Clarke County: https://clarke.ext.vt.edu/ Shenandoah County: https://shenandoah.ext.vt.edu/ Page County: https://page.ext.vt.edu/ Warren County: https://warren.ext.vt.edu/

In this episode of The Valley Today, host Janet Michael talks with Dr. Cheri Maea, Dean of Early College and High School Partnerships, and Guy Curtis, Director of Marketing at Laurel Ridge Community College, to discuss the transformative power of early college and dual enrollment programs. As the spring semester approaches, the conversation shines a spotlight on how Laurel Ridge is making higher education more accessible, affordable, and achievable for students across the region. Early College: A Head Start for High Schoolers Dr. Maea brings a wealth of experience to her role, having spent over two decades in higher education. She passionately advocates for engaging students early, emphasizing that post-secondary education is not a one-size-fits-all journey. Through partnerships with local high schools, Laurel Ridge places career coaches in every school, ensuring that students—regardless of background—can explore pathways to enrollment, enlistment, or immediate employment. These coaches demystify the process, helping students and parents navigate options that may have seemed out of reach. Breaking Down Barriers One of the most significant developments discussed is the offering of the first 30 credit hours of a student's transfer degree at no cost. This initiative allows students to earn college credits while still in high school, removing financial barriers that often deter families. Dr. Maea and Guy Curtis both stress that the hardest part of college should not be the application process, and Laurel Ridge is committed to streamlining admissions and support. Seamless Transitions and Lasting Benefits The benefits of dual enrollment extend far beyond cost savings. Students gain confidence, explore potential career paths, and build a strong academic foundation before stepping onto a four-year campus. The college's guaranteed transfer agreements with major universities in Virginia further smooth the transition, while specialized programs like the Future Educators Academy and Trades Academy prepare students for in-demand careers. Homeschoolers, too, find a welcoming environment and tailored support through initiatives like the (in development) Home Scholars Academy. Supporting Students and Families Throughout the conversation, the guests highlight the importance of parental involvement and education. Many parents are unaware of the opportunities now available, and the college works diligently to correct misconceptions and provide resources. Dr. Maea encourages families to reach out directly for guidance, underscoring the college's commitment to personalized support. A Vision for the Future As the conversation concludes, it's clear that Laurel Ridge Community College is more than an educational institution—it's a launchpad for lifelong success. By removing barriers, fostering partnerships, and empowering students to take charge of their futures, Laurel Ridge is redefining what's possible for the next generation. For more information about early college programs, dual enrollment, and upcoming orientations, visit Laurel Ridge's website: https://laurelridge.edu/early-college/ or connect with your local high school career coach. The journey to higher education—and a brighter future—starts here.

In this episode of The Valley Today, host Janet Michael welcomes Danita Roble, Director of Membership, and Blair Jewell, Director of Marketing and Communications at the Top of Virginia Regional Chamber. Together, they explore the transformative impact of chamber membership on local businesses, emphasizing that the true value lies far beyond a simple listing in a directory. From the outset, Janet and her guests highlight the importance of relationships. Danita shares that many businesses resolve each year to join the chamber or become more active, only to let the opportunity slip by. However, those who do engage quickly discover that chamber events are fertile ground for forging long-term professional and personal connections. Janet recounts her own experiences, recalling friendships and collaborations that began at chamber mixers and lead share groups decades ago—relationships that continue to thrive today. Networking: The Heartbeat of Success Transitioning to the practical benefits, Blair underscores the unique networking opportunities the chamber provides. She notes that, while digital marketing and social media have their place, nothing compares to the trust and camaraderie built through face-to-face interactions. Whether at a bustling mixer or a small community group, members find themselves surrounded by like-minded professionals eager to support one another. Blair emphasizes that these events are approachable and inclusive, welcoming everyone from young professionals to seasoned executives. Danita adds that the chamber's culture is distinctly relationship-driven, especially in the Shenandoah Valley. Unlike in larger cities, local CEOs and decision-makers are accessible and genuinely interested in helping others succeed. This environment empowers young professionals to connect with leaders across industries, fostering mentorship and collaboration. Maximizing Membership: More Than Just Visibility The conversation then shifts to the tangible benefits of chamber membership. Danita explains that joining the chamber opens doors not just for business owners, but for their entire teams. She encourages companies to involve staff from sales, HR, and business development in chamber activities, noting that every interaction helps build an organic sales force within the community. When members share their expertise and services at events, they create a network of advocates who refer business even when they're not in the room. Janet points out that it's never too late to get involved. Whether a business has just joined or has been a member for years, the chamber's events and resources are always available. Danita agrees, stressing that the chamber's support extends to all employees, and that proactive engagement can yield significant returns. A Wealth of Resources and Opportunities As the discussion continues, Danita and Blair outline the extensive array of benefits available to members. From monthly networking mixers and business breakfasts to specialized groups for young professionals, the chamber offers something for everyone. Members also gain access to advocacy at the local, state, and federal levels, workforce development initiatives, and even unique services like Certificate of Origin notarization for manufacturers. Marketing opportunities abound as well. Blair describes how members can advertise in the chamber's newsletter, which reaches a broad audience both digitally and in print. Affordable options for digital and print advertising, press releases, job postings, and business updates ensure that even small businesses with limited budgets can maximize their visibility. Blair emphasizes the chamber's flexibility and hands-on support, making it easy for members to promote their events and achievements. Events That Bring the Community Together Looking ahead, Janet and her guests preview several upcoming events, including the Public Policy Luncheon, the highly anticipated December Business after Hours at the George Washington Hotel, and the State of the Chamber event. These gatherings offer members the chance to connect with local leaders, celebrate achievements, and stay informed about trends shaping the region. Blair also announces that nominations are open for the Greater Good Awards, which honor outstanding businesses and nonprofits in the community. She encourages listeners to visit the chamber's website: https://www.regionalchamber.biz/ to learn more about the awards and explore the full calendar of events and resources. An Open Invitation As the conversation wraps up, Danita and Blair extend an open invitation to prospective members. They encourage anyone interested in joining—or simply curious about the chamber—to attend a few events and experience the supportive, collaborative atmosphere firsthand. As Danita puts it, the chamber is not just a building; it's a vibrant community of members working together for mutual success. Chamber membership in the Top of Virginia Regional Chamber is more than a business decision—it's an investment in relationships, growth, and community. For businesses seeking to expand their reach, build trust, and access a wealth of resources, the chamber stands ready to help every step of the way.

As the winter chill settles over Berryville, the Barns of Rose Hill is anything but dormant. In this episode of "Tourism Tuesday" on The Valley Today, host Janet Michael talks with Executive Director Martha Reynolds to discuss the dynamic calendar of events, exhibits, and community initiatives that will keep the arts alive and thriving well into 2026. From innovative art collaborations to milestone anniversaries, the Barns is poised to be a cultural beacon for the region. Winter Exhibits and Artistic Collaborations Despite the common perception that winter is a slow season for the arts, Martha reveals that it's actually one of the busiest times at the Barns. The season kicks off with a unique collaboration with the Firehouse Gallery, featuring a collective of artists from the Eastern Panhandle of West Virginia. This exhibit, ideal for holiday gift-giving, showcases a diverse array of media—from pen and ink to watercolor, photography, and jewelry. Following this, local artist Jim Haller will present a meditative stippling exhibit, offering visitors a narrative-rich visual experience. Looking ahead, the Barns will spotlight emerging talent through its partnership with the Clarke County High School IB Art Program and a special exhibition by rising artist Kristin Fiorvanti. These initiatives underscore the organization's commitment to nurturing new voices and providing a platform for creative experimentation. Celebrating Milestones: VA250 and the Barns' 15th Anniversary The coming year is especially significant as it marks both the 250th anniversary of the nation and the 15th anniversary of the Barns of Rose Hill. Martha shares her excitement about the Clarke County VA250 committee's collaborative efforts, which will bring a wide variety of programs to the community. Highlights include a kickoff event at Chilly Hollow Brewing Company, a book talk on the Saratoga battle, and a concert series exploring the roots of American music. The Barns will also host a film series in partnership with the American Legion, ensuring there's something for everyone during this historic celebration. Music for Every Taste: Bluegrass, Barbecue, and Beyond Music lovers have much to look forward to, as the Barns' popular Bluegrass and BBQ series returns with crowd favorites like the Plate Scrapers and newcomers such as indie folk cellist Ollella and bluegrass band Damn Tall Buildings. Martha emphasizes the importance of breaking down genre barriers, encouraging audiences to experience the full spectrum of musical styles—from traditional Appalachian tunes to contemporary indie folk. The series not only entertains but also fosters a sense of community and shared appreciation for the arts. Supporting the Arts: The Power of Community Involvement Throughout the conversation, both Janet and Martha stress the vital role of community support in sustaining the Barns' robust programming. Year-end giving, memberships, and ticket sales are crucial for funding concerts, exhibits, and educational initiatives. The Barns also encourages residents to shop local and consider gift memberships, which offer exclusive benefits and help keep the arts accessible to all. As the Barns approaches its 15th anniversary and the conclusion of a decade-long endowment campaign, Martha reflects on the organization's growth and the importance of community engagement. She invites everyone to share their favorite memories and stories, reinforcing the idea that the Barns of Rose Hill is, above all, a community-driven institution. Stay Connected and Get Involved For those eager to stay up to date, Martha recommends visiting barnsofrosehill.org and following the Barns on Facebook. With a full calendar of events, regular newsletters, and a growing online presence, the Barns ensures that no one misses out on the vibrant cultural life of Berryville and Clarke County. The Barns of Rose Hill stands as a testament to the power of art, music, and community. As it enters a milestone year, the organization invites everyone—residents and visitors alike—to join in celebrating creativity, history, and the enduring spirit of collaboration that defines this special place.

Woodstock is gearing up for its first-ever two-day Hometown Holidays celebration, and excitement is in the air. In this episode of The Valley Today, host Janet Michael talks with Jen Dufner, the town's marketing and events coordinator, to discuss the expanded festivities, the challenges of organizing such an event, and the unique experiences awaiting residents and visitors alike. Expanding the Holiday Magic For the first time, Hometown Holidays will span both Saturday and Sunday, offering more opportunities for families and friends to enjoy the festivities. Jen explains that the decision to extend the event was driven by the packed December calendar and the desire to give everyone a chance to participate. "There's always so much going on during the holidays," she notes. "Having that extra day means people don't have to choose between events—they can do it all." Vendors, Young Entrepreneurs, and Local Flavor This year, the event boasts 17 vendors, up from 13 last year, and introduces a heated tent to keep attendees cozy. Notably, the young entrepreneurs' market, organized in partnership with the local chamber, will take place on Saturday only. Jen encourages everyone to carve out time to support these creative youngsters, who bring fresh ideas and products to the community. Additionally, a few vendors will only be present on one of the two days, adding a sense of urgency and variety to the shopping experience. Navigating Logistics and Weather Organizing a two-day outdoor event is no small feat. Jen and Janet discuss the logistical hurdles, from coordinating vendor schedules to preparing for unpredictable weather. The team has planned for every scenario, including a heated tent next to Woodstock Brewhouse and clear signage to guide visitors. Updates and maps will be posted on the Woodstock Enhancement Facebook page, ensuring everyone stays informed. Santa, Swing, and Sweet Treats No holiday celebration would be complete without Santa Claus, and Woodstock's event is no exception. Santa will be available for photos and wish lists both days, with slightly different hours each day. On Saturday, attendees can also enjoy a special performance by the Yesterday Swing Orchestra, an 18-piece ensemble bringing classic Christmas carols to life inside the brewhouse. The festivities don't stop there. The beloved cookie crawl returns, featuring 15 participating businesses and bakeries. For $25, ticket holders can collect a cookie from each location—no baking required. Jen and Janet share laughs over their own baking mishaps, agreeing that "you can't taste ugly" when it comes to homemade treats. Celebrating Local Businesses and Community Spirit Throughout the conversation, both women highlight the vibrant mix of shops and eateries lining Main Street and Court Street. From bookstores and art galleries to cafes and ice cream parlors, Woodstock's downtown offers something for everyone. The event also shines a spotlight on local artists and entrepreneurs who may not have storefronts, giving them a platform to share their talents. A Weekend to Remember As the conversation wraps up, Jen expresses her excitement for the expanded event and the magic it brings to downtown Woodstock. With a growing roster of vendors, special performances, and a strong sense of community, Hometown Holidays promises to be a memorable weekend for all. For the latest updates, attendees are encouraged to follow the Woodstock Enhancement Facebook page: https://www.facebook.com/woodstock.enhancement 

When host of The Valley Today, Janet Michael steps into Winchester Medical Center, she's greeted not only by a freshly rearranged office but by the unwavering enthusiasm of Chris Rucker, Chief Administrative Officer for Valley Health. Their lively conversation reveals what it takes to maintain a thriving healthcare workforce — especially in a profession where stress is high, expectations are higher, and compassion is non-negotiable. Award-Winning Employee Experience Valley Health has earned multiple national recognitions this year — including Forbes rankings for top healthcare employers and best-in-state workplaces. What makes those honors especially meaningful, Chris explains, is that the organization doesn't apply for them. Independent research firms survey employees directly, asking what it's really like to work there. The positive feedback validates Valley Health's commitment to its people — and reassures patients that they're being cared for by professionals who love where they work. Healthcare Takes a Village Chris passionately reminds Janet that everyone inside the Valley Health system is a caregiver — even those nowhere near an exam room. Construction crews repairing walls overnight. Environmental services teams polishing hallways while patients sleep. Security, valets, administrative staff, and tech support. With 6,200 employees across the region, the health system represents nearly every job imaginable — and each one contributes to patient well-being, comfort, and confidence. Taking Care of the People Who Care for Us Healthcare is one of the toughest professions — physically, emotionally, and mentally. So Valley Health invests intentionally in appreciation, recognition, and family support. From employee-of-the-month celebrations to family fun days with pumpkins and bounce houses, the system creates gathering spaces where relationships can grow outside clinical stress. And then there's the Turkey tradition. Every November, team members drive through with their families to receive a Thanksgiving turkey — a small perk with a big message. "It's about family," Chris says — acknowledging that work schedule disruptions affect entire households. In fact, CEO Mark Nantz has even worn a full turkey costume during past events, although one patient in the parking lot once thought he was a duck. Retention Through Relationships, Not Just Raises Janet notes that today's workforce isn't swayed by an extra dollar — they stay where they feel valued. Chris agrees, especially when speaking about younger staff, who are eager for: Skill development Career pathways Mentorship Advancement opportunities That is why Valley Health prioritizes education support, cross-training, and leadership development. "Thinking about what each individual employee type wants is part of what makes us a great employer," Chris explains. When "Not Feeling Safe" Is the Real Threat The darker side of healthcare? Abuse of providers. Chris shares that assaults, threats, and intimidation toward staff occur daily. It's an emotional blow to caregivers dedicated to helping others. Their "zero-tolerance" policy protects employees — and preserves a healthy workplace culture. Healthcare, he says, is a calling, but it shouldn't come with bruises. Hiring With Heart — and Strategy Valley Health is always recruiting — roughly 100 to 120 new hires a month — but staffing isn't just about filling shifts. It's about deliberately preparing for the community's future. Using a physician-needs assessment every three years, they analyze population changes, disease trends, service gaps, and resource sustainability.  That is precisely how new specialties enter the region, like Dr. Trimble Spitzer's fertility practice, which Chris says fills a long-standing gap in local care. Sourcing talent is also about making sure physicians — and their families — feel at home. Whether someone needs equestrian facilities for their child, a nearby mosque, or Croatian-speaking neighbors for aging parents — Valley Health handles those details, too. Safe Care, Advanced Tools For employees and patients alike, one foundational promise guides everything: "Valley Health only provides safe healthcare." To keep that promise, the system invests in the latest medical technologies — from robotic surgical systems to highly specialized imaging — ensuring that physicians can practice at the top of their license and patients receive the best possible outcomes. A Place You Want to Be — On Both Sides of the Bedrail Chris beams when he talks about the community. He raised his children here. He sees people move to the Valley specifically to work for the health system. And he loves looking out at new-employee orientation to find team members eager to serve. Because when someone lands in a hospital bed — often on one of the worst days of their life — the little things matter like a warm greeting, clear communication, timely updates, and a feeling of being seen. Patients may not understand clinical complexity — but they always remember how they were treated. There's a Role for Everyone You don't need a medical degree to be part of healthcare. High school diploma? Associate's degree? Master's? There is a Valley Health career for you. Interested listeners can visit https://www.valleyhealthlink.com/careers/ to explore openings. With hundreds of new roles coming in the next year, the door is wide open. A Culture Where Caregivers Feel Cared For As the conversation wraps, Janet thanks Chris for his insight — and he answers with the warmth of a leader who genuinely loves his team. From award-winning recognition to turkey suit laughter, Valley Health proves that exceptional patient care begins with exceptional people care.

When Public Safety Thursday on The Valley Today kicks off with a moment of accidental dead air, Captain Warren Gosnell of the Frederick County Sheriff's Office doesn't miss a beat. Instead, he turns Janet Michael's radio-studio nightmare into a teaching moment—because in today's tech-driven world, even the smallest glitch can open the door to trouble. Technology: A Gift and a Growing Threat As the holidays approach, scammers ramp up activity, exploiting both technology and human vulnerability. Captain Gosnell notes that modern fraud schemes are made easier—and more convincing—because technology has advanced faster than many people can track. Artificial intelligence, digital phone number spoofing, data breaches, and realistic voice cloning have changed the landscape of crime. He warns that criminals now need only minimal information—a name, a phone number, maybe a partial address—to sound legitimate and gain trust. Even worse, scammers increasingly target older adults, who may not recognize how sophisticated fraud technology has become. Red Flags: What Law Enforcement Will Never Do With a mix of humor and seriousness, Gosnell emphasizes that no police officer will ever: Call you to request a donation while on duty Use their rank or title to pressure you into giving money Ask for payment to "avoid being arrested" Request gift cards as bail or for fines "Today's special is half price: $250 keeps you out of the hoosegow," he jokes — pointing out just how ridiculous legitimate law enforcement would sound if these fake offers were true. How Scammers Capture Your Identity — One Quiz at a Time Captain Gosnell shines a spotlight on one of the most sneaky scam tactics: social media quizzes. Those seemingly innocent prompts— "Who was your 3rd-grade teacher?" "What street did you grow up on?" "What was your first car?" —are actually harvesting answers frequently used as bank and account security questions. Janet adds another big concern: parents posting first-day-of-school photos that include their children's full names, ages, teacher names, birth details, or school locations — a treasure trove for identity thieves. When Familiar Voices Aren't Real One of the most chilling warnings of the episode centers on AI-generated voice scams. Because Gosnell's voice is publicly available in videos and broadcasts, he worries scammers could easily mimic him: "It could be me, asking you to send money to avoid a warrant," he says — and people might believe it, simply because the voice sounds familiar. He encourages critical thinking: Why would the Sheriff's Office call you about a warrant instead of coming to your door? Why would payment be demanded over the phone? If it feels wrong — it is. How to Shut Down a Scam If someone calls claiming to be your bank, a government agency, or a utility: Hang up. Go to the organization's official website — NOT a link they sent you. Use verified contact information to confirm whether the call was real. "And whatever you do," Gosnell insists, "never click the link." Reporting scam attempts to local authorities is still helpful — even if the culprit is likely states or oceans away. Law enforcement can alert the public to new schemes and share prevention tips. Gift Cards Are NOT Currency One of the easiest rules of holiday safety: If someone demands gift cards as payment — it's a scam. Period. Scammers don't even need the physical card. Once you read the numbers aloud, they drain the funds within seconds. No recovery. No traceability. No refund. The Double-Edged Sword of Modern Tech Despite the concerns, Gosnell isn't anti-technology — far from it. He reminisces about growing up with Pong, learning to code on a Commodore 64, and now enjoying VR headsets. Technology has transformed law enforcement, too:

When the newest cohort of the Front Royal–Warren County Chamber of Commerce Community Leadership Program filed into the conference room, they didn't expect their first assignment to involve a radio interview. Yet chamber director Niki Foster insists that discomfort is part of the process. As she tells Valley Today host Janet Michael, leadership requires stepping outside routine—and this program is designed to stretch participants in the best possible ways. A Program Built to Strengthen Community Now more than 25 years old, the Chamber's leadership program remains one of the region's most impactful professional development opportunities. Since 1999, it has graduated nearly 300 people—small-business owners, town staff, nonprofit leaders, educators, healthcare professionals, and engaged residents. Niki explains that the program offers a "wide-angle lens" view of Front Royal and Warren County. Participants explore how local government works, how social services operate, what drives economic growth, how nonprofits collaborate, and what challenges shape daily life in the community. Moreover, she emphasizes that the program serves the community just as much as the participants. Graduates leave with accurate knowledge, real-world context, and the confidence to correct misinformation that spreads on social media or in neighborhood groups. A Class Filled With Motivation—and Curiosity As Janet goes around the room, the class reveals a diverse mix of personal motivations: Nonprofit Leaders Looking for Deeper Understanding Andrea Ross, representing Warren County Habitat for Humanity, hopes to better understand the inner workings of the community she serves. Rachel Ross, newly relocated and working with Warren County Department of Social Services, wants to connect locally and learn the landscape. Doris Lockwood, a 20-year military veteran, appreciates the chance to see "how the community works—and sometimes doesn't." Small-Business Owners Seeking Connection Janet Counts, co-owner of Potomac Plumbing & Gas, supports women in business and wants a clearer picture of how her business fits into the local ecosystem. Jennifer Nicholson, owner of Jennerations Hair Studio & Spa, enrolled because friends raved about the program's impact. Local Government Employees Strengthening Their Roots Eric Jorgenson and Megan Clark of the Town of Front Royal see the program as a way to understand community needs more fully and collaborate across departments. Educators & Workforce Developers Expanding Their View Anna Walton from Blue Ridge Technical Center wants to form informed opinions—not guesses—about local issues. Lisa Mauck, an adjunct professor with Laurel Ridge Community College, completed the program 24 years ago and returned for a modern refresher. A Student With a Head Start Zachary Nicholson, the youngest participant, joined simply to learn about his community—earning praise from Janet for choosing curiosity over obligation. Together, their voices paint a picture of a community eager to learn, participate, and contribute. Evolution in a Growing Region As Janet and Niki reflect on the program's history, they acknowledge how dramatically the county has changed since its inception. Businesses have expanded, new neighborhoods have emerged, and local government has evolved. That's why Niki loves when alumni return; the learning is never truly finished. Importantly, Niki notes that town staff have participated every single year—a powerful endorsement of the program's relevance. Valley Health, too, is a consistent supporter, sending team members annually to strengthen cross-sector understanding. Connecting the Dots Across Sectors Because participants represent nearly every corner of the community—government, healthcare, education, nonprofits, small business—the program becomes a living network. "We all touch different people," Niki explains. The more accurate information leaders share, the stronger the community becomes. From tours of major institutions to hands-on sessions during government and education months, the program forces participants to move beyond assumptions and see the systems they inhabit. Holiday Hustle: The Chamber's Busiest Season In the second half of the episode, the conversation shifts from leadership development to full-blown holiday logistics. And for Niki, December is no small undertaking. The Christmas Parade & Merry Market The Front Royal Christmas Parade, one of the largest annual events downtown, draws more than 7,000 attendees—making it the third-largest community gathering. Interest is so strong that parade applications were requested as early as February. Beyond the parade, Niki outlines a full day of activities: Holiday performances at the gazebo The Merry Market featuring small businesses and seasonal vendors Children's activities Pancake breakfasts, open houses, concerts, and more As Janet jokes, it's the kind of day that makes Front Royal feel like a Hallmark movie—though Niki insists it feels more like the small-town charm of Gilmore Girls. Business After Hours & Community Giving Even with the holiday chaos, the chamber continues its regular programming. December includes: Coffee & Conversation, held the first Friday of every month Business After Hours at Royal Cinemas on December 9, raising funds for Warren County foster care A free screening of Elf afterward Cocoa & Cookies at the Chamber on December 19—open to everyone, not just members Looking Ahead: Education and Local Government As the leadership class finishes its introductions, Nikki previews their upcoming sessions: December: Education — tours, presentations, and immersive learning in local schools January: Local Government — meetings with officials, facility tours, and firsthand exploration of how decisions are made Janet can't resist teasing them about Public Safety Day, warning that Warren County Fire & Rescue legend Gerry Maiatico never misses an audience. A Class Just Getting Started As the conversation wraps, the participants settle into their first day as a cohort—curious, energized, and ready for the nine-month journey ahead. Janet promises to return in June to ask them what surprised them most, what they loved, and how the experience changed their understanding of Front Royal and Warren County. One thing is certain: this group is diverse, engaged, and poised to make a meaningful impact.

Nestled on Main Street in Woodstock, Bonfire Bookstore & Yarnery radiates the cozy, community-centric charm that so many small towns crave. During this Tourism Tuesday episode on The Valley Today, host Janet Michael, Shenandoah County Tourism's Kary Haun, and owner Kara Balcerzak dive into how a lifelong love of books—and a desire to combat modern loneliness—became one of the county's newest gathering places. A Dream Shelved—Then Finally Opened Kara, a self-described lifelong reader and third-generation librarian, relocated to Woodstock in 2019. Although she always fantasized about owning a bookstore, she didn't initially know how to launch a business. However, after participating in a local leadership program, she discovered a network of small-business support. Encouraged and equipped, she went for it. Her leap of faith resulted in Bonfire Bookstore & Yarnery, which opened on June 6 and was immediately embraced by the local community. The location on Main Street, she says, has only added to its warm, inviting personality. More Than Books: A Store Built on Connection While Bonfire carries a beautifully curated selection of fiction, nonfiction, local history, and children's titles, it offers much more than traditional bookstore staples. Kara intentionally stocks puzzles, games, gifts, craft kits, and an impressive selection of yarn, all chosen with a shared mission: helping people rediscover offline joy and authentic connection. She explains that the lingering effects of COVID, paired with the omnipresence of social media, have made people lonelier than ever. "So many people want to get off their phones and do something with their hands," she notes. Yarn enthusiasts, knitters, crocheters, and crafters visit regularly—and Kara even teaches classes in-store thanks to the building's generous space. Why Yarn Belongs in a Bookstore Yarn may seem like an unexpected addition to a bookstore, but Kara makes it feel natural. She has been knitting and crocheting for over 20 years, and she quickly discovered that readers and stitchers share similar "cozy hobby" energy. Moreover, diversifying her inventory helps the shop remain sustainable in an era dominated by online megaretailers. The yarn department has since become one of the store's most vibrant community-building features, complete with beginner classes launching again in January. A Community Space, Not Just a Retail Shop Walking into Bonfire feels less like visiting a shop and more like entering a living room. Plush chairs, a welcoming sofa, a whimsically decorated fireplace, and a children's reading nook encourage visitors to linger. Kara laughs as she recounts advice from a fellow bookstore owner who warned her against offering comfortable seating—"You don't want readers; you want buyers." But Kara had a different vision. In her mind, Woodstock needs more places for people to gather, chat, read, knit, drink tea, or simply exist without pressure to spend money. She even offers a self-serve hot beverage bar where less than two dollars for a cup of tea can also buy hours of community bonding. Holiday Happenings & Gift Ideas Bonfire Bookstore & Yarnery shines especially bright during the holiday season. Kara shares several upcoming festive events: Story Time with Santa – December 20, 11 AM–12 PM Christmas Carol Sing-Along – December 21, 12:30–2 PM with local musician Angie Vann Stocking Stuffers, Local Artisan Gifts & Specialty Items – including gardening tools, planters, puzzles, locally curated reads, and yarn-lover favorites Gift Certificates Available Janet and Kary rave about the store's wide variety—everything from nonfiction to crossword books to local history, and even pizza-herb planters inspired by popular garden titles. Shopping Local in the Age of Online Giants While Bonfire doesn't yet sell merchandise directly through its website, Kara partners with Bookshop.org and Libro.fm, ensuring customers can order books and audiobooks online while still supporting an independent store. She can also special-order nearly any book in print and typically receives orders within a week to ten days. A Magical Setting for Conversation and Community As Janet and Kary continue their Tourism Tuesday tour, they settle deeper into Bonfire's cozy atmosphere—so much so that Janet jokes Kara may eventually need to kick them out. The store inspires nostalgia, curiosity, and warmth. With its children's wardrobe-themed reading nook, eclectic shelves, and handmade touches, Bonfire feels not just magical, but meaningful. It's the kind of place where time slows down, conversations come easily, and community naturally forms—exactly the vision Kara hoped for when she opened the doors. Where Stories—and Community—Come Alive Bonfire Bookstore succeeds not just because it sells books, puzzles, and yarn, but because it taps into something essential: the deep human need for connection. Kara built a place where neighbors meet, creativity flourishes, and people rediscover joy in unplugging—even for just an hour. In a world that often feels rushed and digital, Bonfire reminds us that the most magical spaces are the ones where people simply gather. A Hub for Holiday Spirit Throughout Shenandoah County After the bookstore conversation, the episode shifts to holiday happenings across the valley. Kary and Brittany Clem-Hott share a dazzling list of parades, tree lightings, markets, open houses, and theatrical productions—including Theatre Shenandoah's first-ever performance of "A Christmas Story." Meanwhile, listeners learn about dazzling new events like Christmas at the Celebration at American Celebration on Parade, multiple town-wide festive weekends, studio open houses, cookie crawls, drive-through light shows, and more. Find a full list of upcoming events on the Shenandoah County Tourism website: https://visitshenandoahcounty.com/ 

As December arrives in the Shenandoah Valley, most residents brace for winter's first flakes with equal parts nostalgia and dread. Yet for Ken Slack, communications specialist for the Virginia Department of Transportation (VDOT), the "S-word" signals something far more serious: the start of long days, sleepless nights, and the full activation of a year-round effort to keep the region moving safely. During this year's annual "Snow Show" on The Valley Today, host Janet Michael talks with Ken to uncover what really happens behind the scenes before, during, and after winter storms. The conversation reveals a complex system of planning, people, equipment, and science—all working together to protect the Shenandoah Valley's roads. A Year-Round Operation: Preparing for Winter in July Although most Virginians don't think about snow until the weather turns cold, VDOT never stops planning for winter. Ken explains that salt acquisition, equipment preparation, and contractor coordination happen "pretty much year-round." Because Mid-Atlantic states often pull from the same salt suppliers, VDOT begins stockpiling materials months in advance. By early summer, the agency starts contracting plow operators and supplemental crews—critical partners, since VDOT alone cannot cover the 11-county region with 150 miles of Interstate 81 in the Staunton District. For many contractors, winter work fills seasonal employment gaps, making it a mutually beneficial relationship. As fall approaches, VDOT conducts "dry runs," where plows, spreaders, dump trucks, graders, and even the occasional snowblower undergo rigorous inspection. Mechanics check everything from hydraulics to electronic components to the flashing safety lights. New operators also drive their designated routes with seasoned staff to learn every cul-de-sac, mailbox, driveway, and hazard before the first storm arrives. More Than Machines: The Human Infrastructure VDOT's winter workforce extends far beyond plow drivers. The agency maintains equipment repair shops in multiple locations—including Staunton, Winchester, Harrisonburg, and Alleghany County—staffed with specialists who not only service vehicles in the shop but often crawl under trucks on the roadside during storms. The agency also relies on dozens of employees whose regular jobs have nothing to do with snow removal. During weather events, environmental staff, surveyors, office workers, and administrative teams might be reassigned to phone operations, storm reporting, or road-condition updates that feed directly into the statewide 511 Virginia system. As Ken puts it, "VDOT is an all-hands-on-deck operation whenever it snows." Forecasting the Fight: Science Meets Local Knowledge Weather drives nearly every decision VDOT makes during a storm. To stay ahead, the agency collaborates closely with two National Weather Service offices—Sterling for the northern Shenandoah Valley and Blacksburg for the southern region—while also relying on a private forecasting consultant. However, the most valuable insights often come from the ground. Supervisors stationed throughout the district contribute hyperlocal knowledge about cold pockets, shaded roadways, tricky curves, and elevations where conditions can change dramatically within a few miles. This matters in a district that stretches from Page County's valleys to Highland County's rugged ridges, nicknamed "Virginia's Switzerland" for its long, snowy seasons. Understanding Treatments: Brine, Salt, and Abrasives One of the most common misconceptions among drivers involves road treatments—particularly when VDOT chooses not to pre-treat ahead of a storm. Ken clarifies that brine (a saltwater solution) only works when applied well in advance of snowfall. If a storm begins with rain, the liquid simply washes away. That's why VDOT carefully times its anti-icing operations 24 to 36 hours before precipitation arrives. Salt remains the standard treatment, but once temperatures drop into the low 20s or teens, its effectiveness weakens. That's when the agency may incorporate abrasives—fine, gritty particles smaller than pea gravel—to help vehicles gain traction. In extreme cold, VDOT may also use calcium chloride, a more potent but costlier option reserved for the harshest conditions. And yes—VDOT mixes its own brine in giant onsite tanks equipped with agitators. The Interstates Come First: Prioritizing What Matters Most When snow starts falling, VDOT's first priority is always the interstates and major primary roads that support hospitals, fire and rescue, commercial trucking, and essential travel. During heavy storms, plow operators may spend the entire event clearing a single 30-mile stretch of Interstate 81, circling back and forth until snowfall eases. Only once the major routes are reasonably clear can operators move to secondary roads and neighborhoods. Why Staying Home Makes a Difference Both Janet and Ken stress one message above all: staying off the roads during storms dramatically improves safety—and speeds up VDOT's work. "It's a lot easier to plow a road that doesn't have any vehicles on it," Ken explains. Fewer cars mean fewer accidents, fewer stuck vehicles blocking lanes, and fewer obstacles for plow drivers navigating low visibility and icy conditions. For those who must drive—retail workers, health-care employees, and service professionals—Ken offers clear advice: leave early, drive slowly, avoid sudden movements, and give yourself far more stopping distance than usual. And when in doubt, assume the road is icy—especially when freezing rain creates hazardous, nearly invisible "black ice." Tools for Drivers: 511 and Real-Time Road Temperature Data VDOT's 511 Virginia system provides far more than traffic cameras. Drivers can access pavement temperature readings, weather station data, alerts, and real-time incident reports—tools that help them decide when (or whether) to travel. Even VDOT staff use the traffic cameras to track approaching storms: "They'll watch the snow hit Mount Jackson, and they know it's coming next." A Final Word: Respect the Storm As the conversation ends, Ken offers one last reminder: preparation, patience, and caution remain the keys to a safer winter season. Whether you're a commuter, a weekend traveler, or just someone who loves snow days, VDOT's work depends on drivers doing their part. And if you need an excuse to stay home? Janet jokes that she'll be citing Ken personally.

In this episode of "The Valley Today," host Janet Michael welcomes Carl Knoblock, Virginia District Director of the Small Business Administration, for a spirited discussion on the true value of small businesses. While Small Business Saturday often takes center stage during the holiday season, Janet and Carl argue that supporting local businesses should be a year-round commitment. Their conversation, rich with anecdotes and actionable advice, offers a roadmap for both consumers and business owners eager to strengthen their communities. The Backbone of the Community From the outset, Carl emphasizes a staggering statistic: 99% of businesses in the United States are considered small. Yet, these enterprises often go unnoticed in favor of their larger counterparts. Janet and Carl highlight how small businesses—ranging from family-owned shops to local farmers—form the backbone of local economies. They recount how events like government shutdowns disproportionately affect these businesses, underscoring their vulnerability and the ripple effects felt throughout the community. Beyond Retail: The Many Faces of Small Business Transitioning from statistics to stories, the conversation explores the diversity of small businesses. Janet points out that support shouldn't be limited to retail stores; restaurants, service providers, and even seasonal attractions like corn mazes all contribute to the local fabric. Carl suggests creative marketing ideas, such as selling experience packages or collaborating with other businesses, to keep customers engaged beyond the holiday rush. The Power of Consistent Support Janet and Carl agree that one day of shopping small isn't enough. Instead, they advocate for ongoing support, especially during slower months. They share practical tips for consumers, such as exploring new local shops and considering gift cards or unique experiences as presents. For business owners, Carl stresses the importance of proactive marketing and customer engagement, reminding listeners that a single social media post is rarely sufficient to attract attention in today's fast-paced digital world. Collaboration and Community Spirit The discussion shifts to the power of collaboration. Janet recalls successful partnerships between local businesses, like cross-promotions between coffee shops and theaters, which benefit everyone involved. Carl notes that when businesses work together—offering complementary deals or simply recommending each other—they foster a sense of community that keeps main streets vibrant and thriving. Advice for Business Owners: Heart and Hustle Throughout the episode, Carl and Janet offer candid advice for small business owners. They urge entrepreneurs to focus on customer experience, hire staff with genuine enthusiasm, and maintain both their physical and online storefronts. Janet highlights the importance of using modern point-of-sale systems to streamline inventory and online sales, making it easier for customers to shop local from anywhere. Conclusion: A Call to Action As the conversation wraps up, Janet and Carl encourage listeners to step outside their routines, discover new local businesses, and remember that every purchase makes a difference. Their message is clear: supporting small businesses is not just a holiday tradition, but a vital, ongoing investment in the health and happiness of our communities. By shopping small and supporting local year-round, everyone can play a part in building stronger, more resilient communities.

As the holiday season approaches, Winchester's Old Town is preparing to transform into a magical winter wonderland. In this episode of The Valley Today, host Janet Michael and guest Justin Kerns, from Winchester-Frederick County Convention & Visitors Bureau, offer listeners an exclusive preview of the much-anticipated Winchester Winter Village. Their lively conversation reveals how this beloved event continues to evolve, bringing new experiences while preserving cherished traditions. Expanding the Village: More Vendors, More Variety This year, the Winter Village boasts a record number of vendors—nearly 47, up from 28 last year. According to Justin, the event team has carefully curated the vendor list to ensure a diverse selection of handmade goods, local crafts, and unique gifts, all while avoiding direct competition with Old Town's brick-and-mortar businesses. The expanded layout, inspired by European Christmas markets, promises a cozy, meandering experience for visitors, with vendor tents thoughtfully arranged to encourage exploration and discovery. Kicking Off with the Santa Crawl The festivities begin on Friday night with the ever-popular Santa Pub Crawl, an adults-only event benefiting Froggy's Closet, a local charity. Participants don festive attire, visit participating restaurants for drink specials, and enjoy the vibrant downtown atmosphere. Justin emphasizes the importance of keeping Friday night's activities separate from the family-focused events on Saturday and Sunday, ensuring everyone can enjoy the Winter Village in their own way. Family Fun in the Kinder Village Transitioning to the weekend, families will find plenty to delight children in the Kinder Village. This dedicated area features crafts, character visits from Santa and the Grinch, and a safe, warm space for kids to create holiday memories. The organizers have improved the flow of the Kinder Village tent to reduce congestion and added stroller parking for convenience. Special Touches: Wishing Trees, Carriage Rides, and More No visit to the Winter Village would be complete without experiencing its signature touches. The wishing trees, now doubled to six, invite visitors to write down their hopes and dreams, creating a moving display of community spirit. Free horse and wagon rides, courtesy of the Shenandoah Carriage Company, offer a nostalgic journey through the twinkling lights of Old Town. Meanwhile, the aroma of roasted chestnuts and the allure of hot spiced wine and cocoa add to the festive ambiance. Live Music and Local Partnerships Throughout the weekend, live music fills the air, with performances by local groups and the city's renowned pipes and drums. The event's success, Justin notes, is due in large part to strong partnerships with organizations like Friends of Old Town and the dedication of local volunteers. These collaborations ensure the Winter Village remains a true community celebration. A Gift to the Community Perhaps most remarkable is the event's commitment to accessibility. Admission is free, and nearly all activities—except the Santa Pub Crawl—are open to everyone. The organizers' vision is clear: to draw people downtown, support local businesses, and foster a sense of togetherness during the holiday season. Looking Ahead As Janet and Justin wrap up their conversation, their excitement for the Winter Village is palpable. With new features, returning favorites, and a steadfast focus on community, Winchester's Winter Village promises to be the most magical yet. Whether you're a longtime attendee or planning your first visit, this event is sure to warm your heart and kindle your holiday spirit. For more information, maps, and a full schedule of events, visit winchesterwintervillage.com.

As the holiday season approaches, Old Town Winchester is buzzing with anticipation. In this episode of "The Valley Today," host Janet Michael welcomes Brady Cloven, Executive Director of Friends of Old Town Winchester, to discuss the exciting lineup of events and the importance of supporting local businesses. Their lively conversation happens at Winchester Brew Works and sets the stage for a season full of community, celebration, and unique shopping experiences. Plaid Friday and Windependent Weekend: A Local Alternative Kicking off the festivities is WINdependent Weekend, a creative twist on the traditional Black Friday. Brady explains that Plaid Friday, the event's opening day, encourages residents and visitors alike to don their best plaid and explore the vibrant shops along the walking mall. This initiative, he notes, is designed to spotlight small businesses as a meaningful alternative to big-box shopping. Shoppers can pick up a physical holiday shopping guide—courtesy of local sponsors—which includes a handy map and a retail bingo card, making the experience both interactive and rewarding. Small Business Saturday and the Cookie Crawl The excitement doesn't stop with Plaid Friday. Small Business Saturday follows, featuring pop-up vendors, special deals, and the first anniversary celebration of Faire Isles Trading Company. Brady highlights the collaborative efforts of local businesses, from Moon Phased's vendor pop-up to the Ivy Room's partnership with Laura's Lemonade. Moreover, the much-anticipated Cookie Crawl, in partnership with Knead Bread Bakery, invites participants to collect cookies from various retailers, culminating in a sweet reward and a chance to win a raffle. Community, Collaboration, and the Power of Volunteers Throughout the conversation, Janet and Brady emphasize the vital role of community volunteers and business owners in making these events possible. Brady shares how committees and subcommittees, filled with dedicated locals, work tirelessly behind the scenes. He also points out that supporting Old Town isn't limited to shopping—sharing promotions, leaving positive reviews, and simply spreading the word all contribute to the area's success. The Magic of Old Town: Walkability and Unique Finds Transitioning to the unique charm of Old Town Winchester, Janet and Brady celebrate the walkable nature of the district. With over 200 businesses in the primary and secondary districts, visitors can easily stroll from shop to shop, discovering everything from local art to the innovative "blind date with a book" at Winchester Book Gallery. The hosts encourage listeners to explore beyond the holiday rush, reminding everyone that shopping local is valuable year-round. Festive Finale: Tree Lighting and Parade The holiday spirit culminates with the Old Town tree lighting and Christmas parade, drawing families and friends together for a magical evening. Brady urges everyone to check the city's website and social media for updates, as the festivities promise to light up the community in more ways than one. Supporting Local, All Season Long In closing, Janet and Brady reiterate the significance of shopping local—not just during WINdependent Weekend, but throughout the entire holiday season. They remind listeners that every purchase, review, and act of support helps sustain the businesses that make Old Town Winchester a special place to live, work, and celebrate. For more information on upcoming events, visit Friends of Old Town Winchester on Facebook and Instagram, or check out their website: https://friendsofoldtown.org/ for a full community calendar.

As the last day of Camping for Hunger Week dawns, Janet Michael, host of "The Valley Today," welcomes listeners with a call to action: the bus is ready to collect donations for those in need. This annual event, hosted by The River 95.3, not only gathers food and funds but also shines a spotlight on the ongoing issue of food insecurity in the community. In a heartfelt conversation, Janet talks with Les Sinclair, Communications and PR Manager for the Blue Ridge Area Food Bank, to discuss the challenges, triumphs, and the power of community support. Navigating Uncertainty: The Lingering Impact of Crisis The conversation quickly turns to the aftermath of recent government shutdown and its ripple effects. Les explains that while federal employees have returned to work, the economic consequences linger. Many families remain in arrears, struggling to catch up on bills and basic needs. Moreover, uncertainty around SNAP benefits and rising healthcare premiums continues to weigh heavily on vulnerable households. As Les notes, the demand for food assistance surged during the shutdown and shows no sign of abating. The Power of Community: Giving and Receiving Despite these challenges, Janet and Les celebrate the community's remarkable generosity. Time and again, individuals who once relied on food pantries return as donors, eager to give back. Les shares stories of federal workers volunteering their time even while facing hardship themselves, and of families who, after receiving help, now deliver food to others in need. This full-circle giving, they agree, is the glue that binds the community together. Every Contribution Counts: Dollars, Hours, and Kindness Transitioning to the topic of donations, Janet and Les emphasize that every contribution—no matter how small—makes a difference. Les highlights the food bank's efficiency, turning a single dollar into more than three meals. Janet adds that volunteering, even for just an hour, can have a ripple effect, inspiring others to join the cause. The food bank relies on thousands of volunteers to sort, pack, and distribute food, and new opportunities for involvement are always available. Beyond Food: Innovation and Partnerships The Blue Ridge Area Food Bank's impact extends beyond food distribution. Les describes programs like the Partner Impact and Innovation Grants, which provide local pantries with essential equipment such as freezers and coolers. Strategic partnerships with retailers like Walmart and Martins ensure that surplus food is redirected to those who need it most. Additionally, the food bank facilitates direct connections between pantries and corporate donors, streamlining the process and maximizing the reach of every donation. Volunteering: A Pathway to Connection Janet and Les encourage listeners to consider volunteering, whether as individuals or with family and friends. Not only does volunteering address immediate needs, but it also fosters new friendships and a sense of purpose. As Les points out, sharing positive volunteer experiences can inspire others, multiplying the impact across the community. The Need Never Ends: Looking Beyond the Holidays As the holidays approach, Janet reminds listeners that the need for food assistance persists year-round. Les echoes this sentiment, noting that hunger doesn't take a holiday. The food bank serves over 171,000 people each month, and that number can spike dramatically during crises. With the cost of living rising, especially in Virginia, ongoing support is essential. Conclusion: The Call to Action In closing, Janet and Les urge everyone to contribute in whatever way they can—donating food, money, or time. The Blue Ridge Area Food Bank's website: https://www.brafb.org/ offers resources for those seeking help or wishing to give back. As Camping for Hunger Week wraps up, the spirit of generosity and community endures, proving that together, small acts can fuel big change.

On a brisk morning in the Valley, the Camping for Hunger Bus sits parked at Royal Plaza Shopping Center, buzzing with activity. Valley Today host Janet Michael welcomes listeners to a special conversation with Jason Craig, Senior Director of Community Health for Valley Health. Together, they broadcast live from the heart of a community initiative that's more than just a food drive—it's a movement to address hunger, health, and hope. Connecting Food, Health, and Community As donations pour in—bags of groceries, checks, and even children learning the value of giving—Janet and Jason dive into the complex web of factors that shape community health. Jason explains, "Community health is complicated. It's not just healthcare; it's food, housing, transportation, and workforce." He shares how Valley Health's triennial Community Health Needs Assessment guides their focus, revealing that 10% of hospital patients are food insecure. This startling statistic underscores the urgent need for access to healthy food, education on nutrition, and support for those facing chronic diseases. Partnerships that Make a Difference Transitioning from data to action, the conversation highlights the power of partnerships. Valley Health collaborates with local nonprofits, schools, and government agencies to implement solutions identified in the assessment. From supporting community gardens and food pack programs to investing in behavioral health facilities, the organization leverages its resources and "street cred" to seed sustainable change. Jason notes, "We can't be everywhere for everyone, but we can help others get started and make a difference." Education, Engagement, and Empowerment Throughout the conversation, Janet and Jason emphasize the importance of education—both for individuals learning how to prepare healthy meals and for the broader community understanding the challenges their neighbors face. They discuss the evolving nature of health needs, from access to care and mental health to housing and workforce development. The implementation process, Jason explains, is ongoing and open to all: "It takes a village. We want everyone involved—local governments, organizations, and community members." A Call to Action As the bus prepares to roll out with its bounty, the hosts urge listeners to stay engaged. Whether by reading the upcoming Community Health Needs Assessment, volunteering with local nonprofits, or simply donating a can of food, every action counts. Janet sums it up: "All the things we collect this week will benefit the community. Your time is running out to be part of it." Conclusion This conversation offers a window into the heart of a community rallying together—where health is more than medicine, and hope arrives on four wheels. Through candid conversation, practical insights, and a shared commitment to service, Janet and Jason inspire listeners to join the journey toward a healthier, more connected Valley.

In a recent episode of The Valley Today, host Janet Michael welcomes Elise Stine Dolinar, the driving force behind Bright Futures Frederick/Winchester. Their conversation, happening against the backdrop of the annual "Camping for Hunger" week, delves into the heart of a community initiative that goes far beyond simply filling backpacks with food. Bright Futures, as Elise passionately explains, is dedicated to ensuring that every student—regardless of circumstance—has access to the essentials they need to succeed in school and in life. The Weekend Food Pack Program: Logistics and Love At the core of Bright Futures' efforts is the weekend food pack program. Each week, volunteers assemble over a thousand bags of shelf-stable, allergy-conscious food items. These bags are discreetly placed in students' backpacks, ensuring that children who might otherwise go hungry have enough to eat until school resumes. Elise describes the logistical ballet required to coordinate donations, manage inventory, and accommodate special dietary needs. The program's success hinges on the generosity of local donors and the tireless work of school staff and volunteers. Beyond Hunger: Clothing, Hygiene, and Dignity However, Bright Futures' mission doesn't stop at food. Elise and her team respond to a wide range of student needs, from winter coats and shoes to hygiene products and even sleeping bags for homeless youth. The organization works closely with school counselors, who act as the eyes and ears on the ground, identifying students in need and maintaining their privacy. This system ensures that help is delivered quickly and discreetly, preserving the dignity of every child. Community Collaboration: Volunteers and Donors Step Up Transitioning from logistics to community impact, Janet and Elise highlight the crucial role of volunteers and donors. Whether it's a church group packing food bags, individuals donating new coats or clearing out store shelves during sales, the community's involvement is the lifeblood of Bright Futures. Elise shares stories of last-minute shopping trips for shoes and the creative ways the team stretches every dollar, often leveraging partnerships with organizations like the Blue Ridge Area Food Bank to maximize the impact of cash donations. Facing Challenges: Holidays, Snow Days, and the Unexpected The conversation also addresses the unique challenges posed by school breaks and unexpected closures. Elise explains how Bright Futures prepares special food boxes for holidays and adapts quickly when snow days disrupt their carefully planned schedules. Flexibility and foresight are essential, as is the unwavering commitment to never turn away a child in need. Empowering Students and Staff As the conversation wraps up, Elise emphasizes the importance of empowering both students and school staff. In-school food pantries allow older students to access food independently, while donations help relieve the financial burden on teachers and counselors who often dip into their own pockets to help students. The organization's work, Elise notes, is only possible thanks to the "angels in the schools" and the broader community that believes in supporting every child. A Call to Action Ultimately, this conversation shines a light on the power of community action. Bright Futures stands as a testament to what can be achieved when people come together with compassion, creativity, and a shared vision. As Janet and Elise urge, whether through donations, volunteering, or simply spreading the word, everyone has a role to play in ensuring that no child is left behind. For more information or to get involved, click here to visit Bright Futures Frederick/Winchester online and follow them on Facebook.

As Camping for Hunger Week sweeps through Warren County, the spirit of giving is palpable. Yet, for organizations like Winchester CCAP, the need for support extends far beyond a single week. In this episode of "The Valley Today," host Janet Michael sits down with Andrea Cosans, Executive Director of Winchester CCAP, to shed light on the organization's tireless efforts to combat food insecurity and support local families. Meeting the Rising Demand From the outset, Andrea paints a vivid picture of the growing challenges facing the community. "Our reception area is not that large," she explains, "but this morning I came in and there were about a hundred people waiting." The surge in demand, fueled by economic pressures and government shutdowns, has left CCAP's shelves bare and its staff scrambling to meet the needs of families who are struggling to make ends meet. Beyond Food: Holistic Support However, Winchester CCAP's mission goes well beyond providing food. Andrea enthusiastically describes a range of innovative programs designed to address the root causes of hardship. The organization's clothing boutique offers free, gently used clothing to families, while the steel-toed boots and bicycle programs help remove barriers to employment. "If steel-toed boots are a barrier to work, we try and work with you to get them," Andrea says, highlighting CCAP's commitment to practical solutions. The Power of Partnerships Transitioning to the topic of collaboration, Janet and Andrea discuss the importance of partnerships with other nonprofits, local businesses, and volunteers. Whether it's sourcing firewood for families in need or sharing surplus food with neighboring pantries, CCAP leverages a network of community allies to maximize its impact. Andrea shares inspiring stories of local businesses stepping up—sometimes on a moment's notice—to provide critical resources, demonstrating the power of collective action. Stories of Resilience Throughout the conversation, Andrea shares moving anecdotes that underscore the transformative power of community support. She recounts the journey of a woman who, after receiving help from CCAP two decades ago, now owns a successful business and gives back to others. These stories, woven with empathy and hope, illustrate how a helping hand can change the trajectory of a life. How to Get Involved As the episode draws to a close, Janet and Andrea encourage listeners to get involved—whether by donating food, volunteering time, or contributing financially. "We are a deep pit of never-ending need, in a good way," Andrea laughs, emphasizing that every act of kindness strengthens the fabric of the community. Learn how you can help: https://ccapwinchester.org/  Looking Ahead Ultimately, this conversation serves as a powerful reminder that the fight against hunger and hardship is ongoing. Through innovative programs, strong partnerships, and a steadfast commitment to their mission, Winchester CCAP continues to be a beacon of hope for the Valley. As Andrea puts it, "If we help each other, we can be stronger and help the community."

As the Valley Today podcast kicks off Camping for Hunger Week, host Janet Michael sets the stage for a conversation that goes beyond food drives and donation bins. This annual initiative, anchored by the River 95.3's bus parked at Royal Plaza Shopping Center, mobilizes the community to support those facing food insecurity. However, as Janet welcomes Andy Gail, CEO of United Way of Northern Shenandoah Valley, it becomes clear that the need extends far beyond canned goods and non-perishable donations. Dialing for Help: The Power of 2-1-1 Andy wastes no time introducing listeners to the 2-1-1 resource line—a statewide service that connects Virginians to a wide array of essential resources. Unlike 9-1-1, which is reserved for emergencies, 2-1-1 serves as a lifeline for those seeking assistance with housing, utilities, food, healthcare, and more. Andy explains how the system, supported by United Way and other partners, streamlines access to both local and state-level programs. As a result, individuals in crisis no longer need to navigate a confusing web of agencies; instead, a single call can open doors to the help they need. Data-Driven Decisions: Understanding Community Needs Transitioning from services to statistics, Andy shares how United Way leverages real-time data from the 2-1-1 dashboard. This tool provides a clear picture of the region's most pressing needs, from rent assistance and shelter to food pantries and utility support. For instance, in the past year, over half of the calls to 2-1-1 in the Shenandoah Valley related to housing and shelter, with rent assistance topping the list. By analyzing this data, United Way and its partners can respond more effectively, ensuring that resources are directed where they are needed most. Nonprofits Under Pressure: Adapting to a Changing Landscape The conversation shifts to the challenges facing local nonprofits. Janet and Andy discuss how some organizations have been forced to close or narrow their focus due to rising demand and limited funding. Andy emphasizes the importance of nonprofits keeping their information up to date in the 2-1-1 system, so callers receive accurate referrals. Moreover, he highlights the need for organizations to "tighten their focus" and maximize their impact, especially as economic uncertainty and government funding cuts loom large. The Human Side of Need: Dignity, Empathy, and Community Support Throughout the discussion, both Janet and Andy stress the importance of treating those seeking help with dignity and respect. They dispel myths about people "milking the system," instead painting a picture of hardworking individuals—often dubbed the "working poor"—who simply fall short at the end of the month. Stories of local generosity abound, from free community fridges to neighbors sharing extra groceries. These acts of kindness, Andy notes, are what make the Shenandoah Valley a caring and resilient community. How Listeners Can Help: Giving Back, One Dollar at a Time As the episode draws to a close, Janet and Andy encourage listeners to get involved. Whether by donating to the United Way's emergency fund, contributing food or water to local fridges, or simply spreading the word about 2-1-1, every action counts. Andy reminds the audience that even small gifts, when multiplied across the community, can make a significant difference. Conclusion: Building a Stronger Valley Together In summary, this conversation shines a light on the interconnected challenges of hunger, housing, and community support in the Shenandoah Valley. Through the efforts of United Way, the 2-1-1 resource line, and countless local nonprofits, hope remains alive for those in need. As Camping for Hunger Week continues, Janet and Andy's conversation serves as both a call to action and a testament to the power of community.

As the holiday season approaches, families gather around tables filled with delicious food and festive cheer. However, amidst the laughter and celebration, food safety often takes a back seat—until someone gets sick. In this episode of "The Valley Today," host Janet Michael talks with Amanda Johnson, a food, nutrition, and health extension agent, to discuss how you can keep your holiday meals both tasty and safe. Thawing the Turkey: Plan Ahead for Safety Amanda wastes no time addressing one of the most common holiday pitfalls: thawing the turkey. She urges listeners to plan ahead, explaining that the safest way to thaw a turkey is in the refrigerator, allowing one to five days depending on the bird's size. If you find yourself in a pinch, Amanda recommends the cold water method, but she emphasizes the importance of changing the water every 30 minutes to prevent bacteria from multiplying. She also cautions against contaminating your sink and reminds everyone to sanitize thoroughly after handling raw poultry. Kitchen Hygiene: Don't Spread the Bacteria Next, the conversation shifts to kitchen hygiene. Amanda debunks the myth that washing your turkey under running water makes it cleaner. In reality, this practice spreads bacteria around your kitchen. Instead, she suggests patting the turkey dry with a paper towel and focusing on cooking it to the proper temperature. Janet and Amanda agree that sanitizing surfaces, washing hands for at least 20 seconds, and using separate cutting boards for raw and ready-to-eat foods are non-negotiable steps for a safe kitchen. Cooking and Storing: Timing Is Everything Once the turkey is in the oven, Amanda stresses the importance of cooking it to an internal temperature of 165°F, checking multiple spots including the breast, thigh, and wing. She advises against stuffing the bird, as the internal cavity can harbor dangerous bacteria. After the meal, Amanda recommends carving and refrigerating leftovers within two hours to keep food out of the "danger zone" where bacteria thrive. She points out that cutting up the turkey helps it cool faster, reducing the risk of foodborne illness. Reheating and Leftovers: Stay Out of the Danger Zone As the discussion continues, Amanda tackles the topic of leftovers. She insists that reheating food to 165°F is crucial, whether you use the oven or microwave. Crockpots, she warns, take too long to reach a safe temperature and should not be used for reheating. Amanda also shares practical advice for storing leftovers: divide large portions into smaller containers to speed up cooling, and label everything with dates to avoid confusion. She reminds listeners that most leftovers are safe for three to four days in the fridge, or up to six months in the freezer for best quality. Pet Safety and Common Misconceptions Before wrapping up, Janet and Amanda address a few often-overlooked issues. They warn against giving cooked turkey bones to pets, as they can splinter and cause harm. Janet also highlights the dangers of using sponges and dish towels for cleanup, recommending disposable paper towels and sanitizing wipes instead. Throughout the conversation, Amanda dispels common misconceptions and encourages everyone to use common sense and good hygiene to protect their loved ones. Enjoy the Holidays—Safely With Amanda's expert advice, you can confidently prepare, serve, and store your holiday meals. By planning ahead, practicing good kitchen hygiene, and following safe cooking and storage guidelines, you'll ensure that your celebrations are memorable for all the right reasons. This holiday season, keep food safety at the top of your menu and enjoy peace of mind along with your pumpkin pie. Click here to download a Thanksgiving Food Safety sheet.

As the Shenandoah Valley turns golden with autumn, The Valley Today host Janet Michael, joins Laurel Ridge Community College's Director of PR and Special Events, Brandy Hawkins Boies, and Jeff Sinclair, an Army veteran whose educational journey has inspired many. Their conversation—timed perfectly for Veterans Week—offers a heartfelt look at how one man's post-military path leads from uncertainty to academic success and a future in pharmacy. From Service to Self-Discovery After leaving the Army, Jeff Sinclair admits he needed time to decompress. "The military was all I ever thought about," he shares. With no clear direction, he decides to enroll at Laurel Ridge Community College, initially majoring in cybersecurity because it seemed practical. But reality hit when he realizes his younger classmates had grown up immersed in technology while he struggled to catch up. "I was in deep water," he says. "Math made more sense—it was logical." That realization led him to switch majors, earning an Associate of Science with a specialization in engineering. He wanted a foundation that could "translate into a career" and make the best use of his military benefits. Finding Mentorship and Meaning Jeff credits Dr. Sam Dillender, his chemistry professor at Laurel Ridge, for sparking his passion for science. "He broke down complex material in a way that made it stick," Jeff recalls. "He did a reverse classroom—so we came in with questions ready. It changed everything." That mentorship shaped Jeff's path. After completing his associate degree, he transferred to Shenandoah University, earning a bachelor's degree in chemistry with a minor in biology, and he is now pursuing a Doctor of Pharmacy at Shenandoah's Bernard J. Dunn School of Pharmacy. The Power of Support: Veterans Services at Laurel Ridge Transitioning from the military to civilian life can be daunting. For Jeff, that transition was eased by Sharon Painter, the college's veterans coordinator. "She was phenomenal—one-stop shopping," he says. "She handled everything from class schedules to GI Bill benefits. I thought every school would be like that!" Brandy notes that the Veteran Services Center, led by Painter and Jeanmarie Corrado, plays a vital role for students like Jeff. "They're there to support veterans and their families," she explains. "College can be intimidating, and the paperwork for benefits can be overwhelming. Having experts who can guide you through it is essential." Learning Flexibility in a Changing World Jeff's college career straddled the pandemic, forcing him into online learning—a challenge that turned into an advantage. "COVID prepared me for distance education," he says. "Later, when I was at the University of North Dakota, I was able to attend virtually, review recorded lectures, and manage my studies independently. Laurel Ridge gave me that foundation." Brandy adds that such flexibility is now a hallmark of the community college. "Students can start at Laurel Ridge and transfer anywhere," she says. "Our agreements with universities across Virginia make education accessible without leaving the Valley." "Future Jeff's Problem": Taking Life One Step at a Time When asked where he hopes to be in a few years, Jeff smiles. "That's future Jeff's problem," he laughs. Still, he envisions working as a pharmacist—perhaps near his children in Boise, Idaho. His easy humor and humility reflect a grounded perspective: "One step at a time," he says. "Each degree led to the next." His story underscores the value of community colleges as launchpads for veterans. "Starting at Laurel Ridge was less intimidating," he explains. "Professors were personable, approachable, and patient. It took the stress out of learning." Advice for Fellow Veterans For veterans considering higher education, Jeff's message is simple: "Do it." He acknowledges that going back to school in his late 30s was intimidating at first. "But you take it one bite at a time—like eating an elephant," he says. "Start small. An associate degree gives you something to show for your work and the motivation to keep going." Brandy agrees. "You don't have to have it all figured out," she says. "Just take that first step. We'll help you chart your path." Honoring Veterans at Laurel Ridge During Veterans Appreciation Week, Laurel Ridge celebrates service members through thank-you card stations, memorabilia displays, a luncheon, and even a military-themed trivia game. These events help connect veterans to the campus community, easing that "first day of school" anxiety. "Events like these make walking in the door easier," Jeff reflects. "You meet people who've been through it and can share what they learned." From Cybersecurity to Chemistry: The Full Circle Jeff's winding academic journey—from cybersecurity to engineering to chemistry and finally pharmacy—demonstrates that success rarely follows a straight line. As Brandy sums up: "You're the perfect example of taking it one step at a time. You didn't know where you'd end up—but you kept moving forward." Jeff's humility shines through at the end of the interview. "I just hope I don't let anybody down," he said with a grin. Janet closes with a hopeful smile: "I can't wait to walk into a pharmacy one day and say, 'Hey—I know you!'" Sidebar: Resources for Veterans Laurel Ridge Community College Veteran Services