Podcasts about media manipulator

Die dunklen Geheimnisse der Medienmanipulation...in dieser Folge erklären wir euch wie die Medien manipuliert werden. Ryan Holiday stellt basierend auf seinen eigenen Erfahrungen als Medienberater dar, wie Nachrichten generiert, Geschichten verdreht und die Öffentlichkeit beeinflusst wird. Es geht unter anderum um:- Die Ursprünge und Motivation hinter Fake News- Beispiele für erfolgreiche Medienmanipulationen und ihre Auswirkungen- Strategien, um als Unternehmen oder Einzelperson in den Medien mit maximaler Reichweite zu kommunizieren- Ideen für eine kritischeren MedienkonsumEntdeckt, wie viel Wahrheit wirklich in den Nachrichten steckt.

Reddit rSlash Storytime r nuclearrevenge where Never Steal A Person's Codes My Revenge Aganst the Media Manipulator. The one time I flexed on my EX Hosted on Acast. See acast.com/privacy for more information.

Televising the Trump Prosecutions Plays to His Strength As Master Media Manipulator

We are delighted to speak with Danica Tormohlen today! Danica is a journalist and the VP of Content for the Tarsus Group (now part of Informa).  Danica is an icon in our industry with tons of experience! She has been through many crises in the trade show industry and has been writing about it since 1994. She joins us today to discuss her fascinating career and to share her unique perspective on where the exhibition industry is heading and how we can better use technology. Bio: An award-winning journalist who has reported on the trade show industry since 1994, Danica Tormohlen is VP of Content for Tarsus Group, which was recently acquired by Informa for $940 million. In her role, she oversees content for Trade Show News Network, Corporate Event News, and Exhibitor News Network. These leading media brands publish websites, newsletters, social media channels, videos, podcasts, and online and in-person programming for the trade show, corporate event, and exhibition industries. Tormohlen is proud to be a founding member of the Women In Exhibitions Network (WIEN) North America chapter and was appointed to serve on its executive committee in March 2023. The mission at WIEN is to empower women in the exhibition industry while helping to nurture the next generation of female leaders. She served as Co-Chair of the Education & Events Committee for the North American Chapter in 2021, hosting and producing monthly Zoom meetings with guest speakers, games, breakouts, Q&As, and more during Covid. Danica's journey Danica is proud to have been educated at the Missouri School of Journalism at the University of Missouri. In 1994, she began writing for Expo Magazine and immediately fell in love with the trade show industry, which, for her, is very much like a magazine come to life! She loves how it has allowed her to learn about different industries and keep up with emerging trends! Danica worked for some great people Danica was fortunate to have worked for some great people. She worked for Donna Sanford, the Founder of Expo Magazine, for seventeen years and then went to work for Trade Show Executive for the next ten years.  Changes Danica has seen in the trade show industry Danica has seen the trade show industry experience many changes, including recessions, 9/11, COVID, and the digital revolution. What struck her the most was how resilient the industry is and how much people wanted to get back together with others, face to face. She also believes the ability to use digital tools and data in conjunction with an in-person experience has changed the industry. Trends in the trade show industry The trade show industry is driven mainly by products and people wanting to meet with others to do business. The trends Danica has been noticing include the use of technology, flexibility around meetings, and how people have been personalizing and customizing meetings and events to suit their needs.  People are spending less time in the digital space People have been investing less time in the digital space since the return of in-person events. Danica has seen virtual trade show platforms where people can have an avatar walking through a virtual trade show floor and stopping at booths. But nobody seems to want to do that because the experience is not particularly interactive.  E-commerce discovery Danica has seen some e-commerce sites doing well lately because people have been doing some discovery first. That means people are looking at and selecting products on the e-commerce websites before meeting with vendors on-site at events to close the deals. Using data to do better business at events In the past, obtaining data was cost-prohibitive for many events. Fortunately, the cost of technology is coming down. So people are now using their phones to track where attendees are at events and do sentiment analysis to help them improve their exhibits and make better business decisions. Verify the source of online content It is scary to know that some online content is manipulated or fake. To ensure the content you are using is real, fair, and relevant, consider whether or not the source is reputable and trustworthy. If you have any doubts, verify the source.  Women in Exhibitions Network Danica is a co-founder of the Women in Exhibitions Network. The network is to empower and support women in the exhibition industry and increase their networks. The Women in Exhibitions Network is inclusive, so any woman in the industry can become part of it. The members meet online and in person to talk to one another. They are launching their first in-person global summit in June this year in the Netherlands. Exhibitor News Network Danica's latest project, the Exhibitor News Network, launched recently. It is a media platform for exhibit managers and event marketers. It has a website for sharing daily industry news, educating exhibitors, and helping them do their jobs better. Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Danica Tormohlen On LinkedIn On Twitter Tarsus Group Women in Exhibitions Network Exhibitor News Network Books mentioned: Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday

Today, Eric Rozenberg is excited to share with you, the listeners, ten books that impressed and impacted him. He sincerely hopes that you will read and enjoy them and that they will inspire you as much as they did him!  Bio: Eric Rozenberg has helped thousands of entrepreneurs grow and manage their businesses better. His purpose is to inspire people with integrity and honesty, help them take action, get results, and develop their businesses and their lives. For two decades in his previous life, Eric consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries. He believes organizations must create meetings and events that are not only breathtakingly memorable but also will bring corporate strategies to life and amplify team motivation/performance.  Eric is an acquisition entrepreneur, speaker, podcaster, and two-time Amazon bestselling author. His podcast, "The Business of Meetings", is the first podcast in the Meetings & Events Industry dedicated to business owners. Every Tuesday, listeners learn something new they can apply in their businesses and/or get inspired by amazing guests. His first book, Meeting at C-Level, is the first book on the Why of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds and helps professionals to position themselves as strategic partners. His second book, Before It's Too Late, A Love Letter to my Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth. Eric is a current member of the Entrepreneurs Organization (EO) and of The Strategic Forum. He also serves on the Board of Trustees of the Demoucelle Parkinson Foundation in Belgium and was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI), the largest professional association in the Meetings and Events Industry. Eric's ten recommended books: The Joy of Success, by Susan Ford Collins The Business Model Generation, by Alexander Osterwalder and Yves Pigneur The Hawke Method, by Eric Huberman Trust Me, I'm Lying, by Ryan Holiday Who Not How, by Dan Sullivan and Dr. Benjamin Hardy The Alter Ego Effect, by Todd Herman Building a StoryBrand, by Donald Miller The Psychology of Money, by Morgan Housel One Last Talk, by Philip McKernan Before It's Too Late, by Eric Rozenberg The Joy of Success, by Susan Ford Collins Susan is a Co-founder of the Strategic Forum in Miami. She has been coaching people throughout her career. The Joy of Success: Ten Essential Skills for Getting the Success You Want was the first of the several books she has written. While writing the book, she looked into what made people successful and realized there are ten essential skills every successful person applies, regardless of their culture or country.  Eric found the ten skills she mentioned exciting and easy to apply. He particularly likes her idea of creating a Success File. The Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur (Designed by Alan Smith) Eric often refers to this book in his workshops or when people talk to him about their businesses because it is an interesting story. Alexander Osterwalder was writing a dissertation on business models, and that became his business. The idea behind it is to have different blocks to consider for any kind of business. You can download a tool called Business Model Canvas, where everything is mapped into one box to brainstorm a business model for a business of any size. It will eliminate the need to do market research for at least six months. The Hawke Method, by Erik Huberman Erik Huberman leads one of the fastest-growing digital agencies in America. He positioned the term “fractional CMO”. The book, The Hawke Method, is centered around the principles of awareness, nurturing, and building trust. The author gives concrete examples to illustrate ways to implement those principles. Eric recommends this book for anyone from beginners in the marketing field to seasoned entrepreneurs. Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday Ryan Holiday has written several books, including Stillness Is the Key and Perennial Seller. Trust Me, I'm Lying is a frightening book, but it is also enlightening. In the book, the author explains that incorrect information does get corrected after an article has been published. He also discusses what he did with a well-known retail chain regarding using social media to launch a product.  Who Not How by Dan Sullivan and Dr. Benjamin Hardy Dan Sullivan is a master coaching guru. Who not How is a principle that entrepreneurs and business owners who think they are irreplaceable and nobody can do things as well as they do, can apply to encourage them to move in the opposite direction. The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, by Todd Herman   Todd Herman is a fascinating person who coaches athletes and individuals. He wrote The Alter Ego Effect to explain that athletes reach a point where they have to go above and beyond what they would usually do, and the person they become when they put their engine in overdrive is known as their alter ego. In the book, the author explains how to create an alter ego and how to leverage its power to overcome challenges and achieve way more than you would usually achieve in your life. Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller This book is a must-read for anyone considering starting a new business or who may be re-inventing an existing business. The book explains the entire methodology and journey of using seven steps to create a StoryBrand to help them define the StoryBrand for their companies.  The Psychology of Money: Timeless Lessons on Wealth Greed and Happiness, by Morgan Housel This is a fascinating book about money. It contains impactful stories and themes to help readers reflect on their values and relationship with money. One Last Talk: Why Your Truth Matters and How to Speak It, by Philip McKernan One Last Talk is an invitation for readers to find their truth and speak it out loud to at least one person. The book gives a framework to help readers do it. It is called One Last Talk to challenge and inspire readers to focus their minds and open their hearts by making them face their metaphorical death. It is an inspiring and fascinating read! Before It's Too Late: A Love Letter To My Daughters and America, by Eric Rozenberg Eric is very proud of his book! It is a legacy project. It is the story of why Eric and his family left Europe, the rise of antisemitism, the rise of Islamism, and the cowardliness of leaders. The book goes into the current situation that prompted them to leave for America and the similarities and differences they see in America. The book has many links and references to help readers fact-check and learn more about what Eric has written.   Eric hopes you will enjoy reading these books!  Resource: Business Model Canvas Books Mentioned Meeting at C-Level, by Eric Rozenberg Before It's TooLate, A Love Letter to my Daughters and America, by Eric Rozenberg The Joy of Success, by Susan Ford Collins The Business Model Generation, by Alexander Osterwalder and Yves Pigneur The Hawke Method, by Eric Huberman Trust Me, I'm Lying, by Ryan Holiday Who Not How, by Dan Sullivan and Dr. Benjamin Hardy The Alter Ego Effect, by Todd Herman Building a StoryBrand, by Donald Miller The Psychology of Money, by Morgan Housel One Last Talk, by Philip McKernan Connect with Eric On LinkedIn On Facebook On Instagram On Website

Celtics and Bucks lead the NBA East (and the NBA); Should the Bulls tank to get a shot at Victor?; Purdue and Houston off to great starts in college hoops; Will 'Master Media Manipulator' Aaron Rodgers be traded in the offseason?; Will Deion move to the Pac 12?

After Facebook abandoned its attempt, Twitter is the latest to try integrating podcasts into their app. But they're making some crucial mistakes that prove that really, social media wants nothing to do with podcasting. So if that's the case, what can we do about it?What is the excitement around Twitter's “Podcasts” tab? What's the plan, and how does it affect leaders using audio to build trust and strengthen relationships? Also, why do social media and podcasting have such a fraught relationship?Twitter's announcementStarting Thursday, August 25, we're integrating podcasts into Twitter as a part of our newly redesigned Spaces Tab. We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content, and creators they know and love is core to Twitter no matter where the conversations take place… These new hubs will also feature the most popular and engaging podcasts from around the world.A quote from senior product manager Evan Jones goes on to explain why this means podcasts like ours won't be found:What we're really trying to capture here is as if it's like another user recommending you something.What Twitter should do insteadIf you tweet the link to your podcast episode, we know how to get the actual podcast it came from. We can surface real listener recommendations as playable audio within the app.Why Twitter's podcasting implementation is doomed to failTwitter was an open platform almost from the beginning. There are two credible and open directories they could access for podcast listings, yet they're curating their own list of “popular” shows (ie: true crime, straight white male comedy, and sport).This isn't about providing a better experience, it's about user retention, and maximising time in-app.Audio is a secondary mediumWhen you listen to a podcast, you're inviting the host into your life. You're bringing them along while you do your daily stuff.Video, on the other hand, demands our full attention. And while we're attentive, we're also able to click and tap on ads.Facebook tried integrating podcasts and it didn't workWe're in a different state of mind when we scroll. We're not ready to put our phone down and listen to something long-form, we want to keep getting quick hits of info.What makes us share things?Anger, fear, excitement, and laughter. These four key emotions are what drives social sharing.Long-form audio might elicit those responses, but finding a context-free clip that can be shared on social media to create that same reaction is difficult.The pivot to videoWe're being told that in order for us to compete as podcasters, we have to include video.Those who gain to benefit from the video hype are those that traffic in ads, which are far easier to track in streaming video than they are in downloaded audio.Podcasting is a slow mediumPodcasts are a counter to social media in lots of ways. They provide a moment of respite, a moment of pause. They give us permission to choose how to engage our eyes and hands.How can we make social media work for us?Most of us don't have a big enough social audience to move the needle, and tactics for converting audiences can only work so much.Building a real audience takes time. In the meantime: Keep having the conversations that need to be had Make the show you want to hear Seek out answers to the questions you're asking Quietly build your back-catalogue of insight and info When people discover it, they'll have a treasure trove they'll thank you for If you've been at this for a number of years, ask yourself Am I learning stuff? Am I having fun? Am I building authority in my field? Do I have the energy to make it to the next milestone? If none of those questions elicit a “yes”, let's have a chat.Links Twitter's announcement of their Podcasts tab The Podcast Host's write-up Trust Me I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday Targeted daily engagement Discuss your podcasting needs with Mark Get clarity on your podcast's positioning and growth potential.Book a podcast audit

Ryan Holiday is a writer, media strategist, and author of multiple books, including "Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius," Stillness is the Key," and "Trust Me, I'm Lying: Confessions of a Media Manipulator." He's the host of "The Daily Stoic" podcast. http://www.ryanholiday.net/ http://www.dailystoic.com/

On today's episode, we talk about our Easter weekend and how Big Rob forgot his girlfriend... safe to say she was upset! Moving on, Coachella weekend 1 occurred this past weekend, back after 3 years (2019) since the last time we have seen Coachella in action, what was the best moment of the weekend? If you weren't at Coachella listening to good music, then I'm sure you got to see MLB legend, Ichiro Suzuki toss the 1st pitch for the Mariners opening day, full uni, full windup, the whole 9 yards! Talk about a feel good moment... Did Clayton Kershaw get pulled to soon? 7 innings, 13 strikeouts, 80 pitches, perfect game on the line, Dave Roberts pulls him... After over 200,000 MLB baseball games only 23 perfect games ever recorded! April 13, 2022 could've been a day the Dodgers fans would've remembered forever and now we will never know, comment your thoughts.

Love the nomad lifestyle but not sure how to pull it off? You're in luck! In this episode, the panelists discuss their personal experiences working (and sometimes living) remote. They cover how to generate leads and book clients consistently, why the “multiplier effect” is HUGE for making your new ideas lucrative, and the ONE reason you don't need revolutionary ideas to find success. In This Episode What the panelists all learned from being digital nomads (and if it's right for you) How the panelists generated leads and booked clients while traveling abroad (and the apps they used to keep their income steady) Why the “multiplier effect” is the KEY to making your new idea lucrative The reason you DON'T need revolutionary ideas to find success (and the strategy to keep readers coming back for more) Sponsors Top End Devs (https://topenddevs.com/) Raygun | Click here to get started on your free 14-day trial (https://raygun.com/?utm_medium=podcast&utm_source=adventuresdevops&utm_campaign=devchat&utm_content=homepage) Coaching | Top End Devs (https://topenddevs.com/coaching) Picks Jillian- LUSH cosmetics Jillian- Airstreams and NOT cities Jillian- Kindle Jonathan- Merino wool for the BEST clothes Jonathan- Duluth Trading Company (https://www.duluthtrading.com/) Jonathan- MEI Voyager Backpack Will- Dr. Bronner's, 18-in-1 Hemp Pure-Castile Soap, Peppermint (https://shop.drbronner.com/products/peppermint-pure-castile-liquid-soap) Will- The 4-Hour Workweek (https://amzn.to/3J0n8bz) Will- Trust Me, I'm Lying: Confessions of a Media Manipulator (https://amzn.to/3HtmiDS)

Pacifico talks with PR and SEO expert Kari DePhillips about what it takes to become a digital nomad and how to do SEO and PR right in 2021.---Law, The Universe, And Everything is a show featuring leaders from the fields of law, business, sports, medicine, spirituality, music, marketing, entrepreneurship, cannabis, blockchain, and beyond. We talk about anything and everything as long as it's interesting. No topic is off limits so it's a bit like Joe Rogan meets Tim Ferriss but the host has better hair. Law, The Universe, And Everything is a production of The Soldati Group. All opinions expressed by the host and podcast guests are solely their own opinions and do not reflect the opinions of The Soldati Group. This podcast is for information and entertainment purposes only. These discussions do not constitute legal or investment advice.------Law, The Universe, And Everything is sponsored by Prosperitas, an animated video agency that can help you bring your company's ideas, values, products, and messages to life with the power of engaging videos. Whether you strive to win more customers, engage or educate your audience, Prosperitas will craft each video specifically targeted to fit your brand and vision. Visit ProsperitasAgency.com today to learn more and discover how Prosperitas can create the best videos your company has ever had to help increase conversion rates and drive more sales.---------Books Mentioned:Trust Me I'm Lying, Confessions of a Media Manipulator by Ryan Holiday: https://amzn.to/3jaSGC1Four Hour Workweek by Tim Ferriss: https://amzn.to/3xUXZJIE-Myth Revisited by Michael Gerber: https://amzn.to/3w1enqO------Show Notes:00:00 Show Intro01:04 ProsperitasAgency.com01:40 Guest Intro: Kari DePhillips02:14 Interview begins02:19 Embracing the digital nomad life04:44 Combining SEO and PR09:15 Why businesses should avoid press releases12:09 The pitfalls of sponsored content17:03 Transitioning to the digital nomad life19:31 Kari's favorite places to travel21:29 The best investments Kari has made24:48 Kari's favorite failure25:39 Kari's book recommendations29:22 Kari's billboard29:52 Kari's self care strategies32:44 Getting back into reading33:25 Kari's advice for young people34:58 Getting better at saying no35:48 Finding mentors39:52 The kindest thing anyone has done for Kari41:53 Show Outro

Vanakam friends this episode is all about "TRUST ME I'M LYING" book by ryan hoilday in which it tell about some bitter truth about media, as he worked as a media manipulator, hope you like this. link:::::::::::::: Trust Me I'm Lying: Confessions of a Media Manipulator :::::::::::::: https://amzn.to/3tMQG4y FREE AUDIO BOOK TELEGRAM LINK::::::::::::: https://t.me/s/real4amtamilmotivation listen our PODCAST ANCHOR ::::::::::::::: https://anchor.fm/4am-tamil-motivation SPOTIFY ::::::::::::::: https://open.spotify.com/show/3Ygl2zr4lNBUQU7Hsk64Et GAANA :::::::::::::: https://gaana.com/season/4am-tamil-motivation-season-1 JIOSAAVN :::::::::::::::https://www.jiosaavn.com/shows/4am-tamil-motivation/1/XzBwrvyyqWw_

It's no secret the media has tremendous power. Very few businesses can get their ideas out to hundreds of thousands or millions of people as quickly and effectively as a media company. And while I wouldn't say media manipulators are doing it on purpose (all the time), there are many people in media who have an opinion and want to influence decisions. And one of the ways is headlines. This episode provides some of the tried and true tactics of media manipulators and provides ideas with which to protect yourself. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/strategic-possibilities/support

An update on the fire in Clovis yesterday. Deutsche Bank has agreed to pay $150 million in penalties for missing "red flags" in Epstein's banking. Ghislaine Maxwell, Epstein's "pimp," has the highest-ever security team monitoring her every move. Today's Buzz Question is about Mary Trump's new book. We discuss and comparison to "Trust Me, I'm Lying: Confessions of a Media Manipulator." Wed 7/8: Hour 3 Photo by freestocks (https://unsplash.com/@freestocks?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on Unsplash (https://unsplash.com/s/photos/books?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)

Ryan Holiday is an author, marketing genius, father, farmer and swimmer based in Austin Texas.Though I didn’t know it at the time, I first became aware of his work when he was in charge of marketing for the now largely defunct clothing brand American Apparel.It was only later when I read his brilliant book “Trust Me, I’m Lying - Confessions of a Media Manipulator” that I gained a scope of how easily what we see and hear and then feel can be so easily dictated to us by outside sources under the guise of legitimate news.Ryan has long had a fascination with Stoic philosophy and his best selling books, “The Obstacle is the Way”, “Ego is the Enemy”, and now the #1 NYT Best Seller “Stillness is the Key” opened me up to a different way of thinking about the world that I often struggle with as you no doubt are aware.Via his daily updates on The Daily Stoic and now his excellent fatherhood email The Daily Dad, Ryan is a prolific writer and thinker - someone who’s wise beyond his years and a person that I definitely aspire to emulate when it comes to a calm way of observing the world.This is a podcast years in the making, so I have to thank both US serial entrepreneur Maneesh Sethi and Australian entrepreneur and author Pete Williams for forming a two-pronged connection that allowed me to get back on Ryan’s radar around the release of his new book.If you’ve never heard of Ryan Holiday before - strap in. His wisdom and depth of knowledge is staggering. His way of speaking and constructing a rational view of reality devoid of emotional distortion is something to behold.I couldn’t be more grateful for his time.To dive in deep on what Ryan’s all about, RyanHoliday.net or @ryanholiday on Twitter and IG.Without further ado, please welcome, live from Austin Texas - Ryan Holiday. See acast.com/privacy for privacy and opt-out information.

This week, Cory speaks to author, marketer and entrepreneur Ryan Holiday, who is well known for being a controversial media strategist, particularly when he was the Director of Marketing at American Apparel and founder of creative consulting firm Brass Check Marketing. Ryan, in addition, is a bestselling author of six books, including “The Obstacle Is the Way”, “Ego Is the Enemy” and “The Daily Stoic” and has written for several of the worlds largest publications while being a media columnist and editor-at-large for the New York Observer. He has a new book out today which you can get now on Amazon and elsewhere titled “Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue”. In this week’s episode, he tells us why he left college at the age of 19, how he was then hired and mentored by prolific writers Robert Greene and Tucker Max, to landing an advisory position to American Apparel’s founder only to in only a year become its Director of Marketing. Ryan goes over his most controversial marketing campaigns, some of the best lessons he’s learned along the way and discusses his new book. “WHEN YOU’RE BORING, WHETHER YOUR PRODUCT IS BORING, WHETHER YOUR ADVERTISEMENTS ARE BORING, IT COSTS A LOT MORE.” Ryan Holiday (@RyanHoliday) has never shied away from controversy, from leaving school at the age of 19 against his parent’s wishes to casting porn stars in commercials as the young marketing director of American Apparel. It has worked in his favor as he has risen the corporate ranks and then gone on to write over a half dozen books including Trust Me, I’m Lying: Confessions of a Media Manipulator, The Obstacle is the Way, and Ego Is the Enemy. When it comes to giving others career advice, Ryan cautions against following a passion. “The common career advice is to find your passion, and that can somewhat be dangerous, right? Just because you’re passionate about something, doesn’t mean that you’re good at it,” said Ryan in his interview with Cory Levy on OFF RCRD. Cory Levy spoke with Ryan about his journey as a controversial young marketing director and successful author of the OFF RCRD Podcast. Ryan’s newest book goes behind the scenes of a groundbreaking court case involving a famous sex tape, a professional wrestler, and tech investor Peter Thiel. The book, Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, is now available on Amazon. Ryan credits his success to his mentors, including authors Robert Greene and Tucker Max. Because of his experience with mentors and how he’s been able to leverage their help to build his career, Ryan is often approached by aspiring writers to become their mentor.

Trust Me, I'm Lying : Confessions of a Media Manipulator https://bit.ly/2FNySPK IKEA https://www.mashed.com/125562/the-untold-truth-of-the-ikea-food-court/ Maraton https://www.history.com/news/why-is-a-marathon-26-2-miles Ne poti sustine pe http://patreon.com/cevamarunt Mailing list (ca sa te anuntam când avem show la tine în oras si sa poti castiga o carte!): http://eepurl.com/dHUKWr Facebook: http://FB.com/podcastcevamarunt - - - - - - - - - - - - - - - - - WD Wireless Passport Pro 2TB - https://goo.gl/ByTSwz Camera noastra foto (PANASONIC Lumix GH4R) - https://goo.gl/2xjU23 Obiectivul folosit (Samyag 7.5mm) - https://goo.gl/WM5HmK Recorder audio Zoom H6 - https://goo.gl/pfCFMr Lavalierele folosite de noi (RODE SmartLav+) - http://bit.ly/2vKEVz3 Adaptor 2 lavaliere intr-un singur telefon - http://bit.ly/2w4e4R1 Lampa video - https://goo.gl/wQ14Vu Carcasa SD caduri - https://goo.gl/Znpa5V Hosting Easyhost http://ro.easyhost.com/?affid=18469 Reddit Ceva Marunt https://www.reddit.com/r/cevamarunt/ Ai intrebari? Raspundem la ele! https://www.reddit.com/r/cevamarunt/ - - - - - - - - - - - - - - - - -

Links and Resources Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living & The Daily Stoic Journal The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday Ego Is The Enemy by Ryan Holiday Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday Also Mentioned My free report: "The Ultimate Guide to Self Publishing" which will teach you all about how to self-publish your book. And make money at it! I can honestly say self-publishing "Choose Yourself" has changed my life. So I put all my tips together. Sign up to get your copy jamesaltucher.com/publish Movie - China Town WestWorld Seneca The time I threw everything out My article on why you should quit your job Tim Ferriss Hunger Games Stoicism Transcendental Meditation Viktor Frankl’s concept: The existential vacuum” My interview with The Fonz Fight Club I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

Links and Resources Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living & The Daily Stoic Journal The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday Ego Is The Enemy by Ryan Holiday Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday   Also Mentioned My free report: "The Ultimate Guide to Self Publishing" which will teach you all about how to self-publish your book. And make money at it! I can honestly say self-publishing "Choose Yourself" has changed my life. So I put all my tips together. Sign up to get your copy jamesaltucher.com/publish Movie - China Town WestWorld Seneca The time I threw everything out My article on why you should quit your job Tim Ferriss Hunger Games Stoicism Transcendental Meditation Viktor Frankl's concept: The existential vacuum" My interview with The Fonz Fight Club   I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.   Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram   ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Links and Resources Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living & The Daily Stoic Journal The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday Ego Is The Enemy by Ryan Holiday Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday Also Mentioned "The Ultimate Guide to Self Publishing." This is my free guide about how to self publish your book. It takes you from zero to published author. Sign up to get your copy jamesaltucher.com/publish Movie - China Town WestWorld Seneca The time I threw everything out My article on why you should quit your job Tim Ferriss Hunger Games Stoicism Transcendental Meditation Viktor Frankl’s concept: The existential vacuum” My interview with The Fonz Fight Club I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

Links and Resources Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living & The Daily Stoic Journal The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday Ego Is The Enemy by Ryan Holiday Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday   Also Mentioned "The Ultimate Guide to Self Publishing." This is my free guide about how to self publish your book. It takes you from zero to published author. Sign up to get your copy jamesaltucher.com/publish Movie - China Town WestWorld Seneca The time I threw everything out My article on why you should quit your job Tim Ferriss Hunger Games Stoicism Transcendental Meditation Viktor Frankl's concept: The existential vacuum" My interview with The Fonz Fight Club   I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.   Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

The media is partly to blame for why mass shootings keep occurring. They're not the only reason, we do still have to blame the shooter. But it's a complex issue involving the media, our culture, how we raise our kids, etc. The media's portion of responsibility is outlined well in the video below. "Media is a business" I've recommended Trust Me, I'm Lying: Confessions of a Media Manipulator before and it does a great job of illustrating why journalism is now sensationalized in an effort to get 'more clicks'. If it was up to me, they'd never show the face or speak the name out of the shooter's face. No need to give him celebrity. No need to let other crazies imagine how much airtime they could achieve.

Ryan Holiday had access a surreal conspiracy. Probably THE most surreal conspiracy of modern day. And he wrote about it in his new book, “Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue” It’s a narrative nonfiction, which is new for Ryan. And that’s what makes it the best book he’s ever written. In this interview, Ryan tells us how he unraveled a conspiracy and why it was the hardest book he’s ever written. He also quotes a handful of Stoics, something I’ll always appreciate about having Ryan on the show. Show Notes:  “Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue” by Ryan Holiday "Perennial Seller: The Art of Making and Marketing Work that Lasts” by Ryan Holiday “Ego Is the Enemy" by Ryan Holiday “The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living“ by Ryan Holiday “The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph“ by Ryan Holiday “Trust Me, I’m Lying: Confessions of a Media Manipulator“ by Ryan Holiday “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising“ by Ryan Holiday Also, I highly recommend Ryan’s reading list newsletter. And his daily email, which I read every day “The Daily Stoic” In the beginning, you'll hear me mention my interview with Amy Morin author of “13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success” My interview with Peter Thiel (Ep. 43 - "What The Future Looks Like") Zero to One by Peter Thiel Philosophy: the straw man argument vs the steel man argument My interview with Jordan Peterson - “12 Rules for Life: A Solution to Suffering”  Peter Thiel’s “7 questions” (he wrote about these in his book, “Zero to One,” but you can also read about them here on Medium Eric Weinstein, President of Thiel Capital "The Count of Monte Cristo" by Alexandre Dumas Uber co-founder, Travis Kalanick "The 48 Laws of Power" by Robert Greene "Mastery" by Robert Greene Breitbart Peter Thiel’s speech at the Republican Convention (you can watch it on YouTube here) Ryan Holiday’s open letter “Dear Dad, Please Don’t Vote for Trump”  Matt Levine (Bloomberg columnist who Ryan reads) I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

Ryan Holiday had access a surreal conspiracy. Probably THE most surreal conspiracy of modern day. And he wrote about it in his new book, "Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue" It's a narrative nonfiction, which is new for Ryan. And that's what makes it the best book he's ever written. In this interview, Ryan tells us how he unraveled a conspiracy and why it was the hardest book he's ever written. He also quotes a handful of Stoics, something I'll always appreciate about having Ryan on the show. Show Notes:  "Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue" by Ryan Holiday "Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday "Ego Is the Enemy" by Ryan Holiday "The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living" by Ryan Holiday "The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph" by Ryan Holiday "Trust Me, I'm Lying: Confessions of a Media Manipulator" by Ryan Holiday "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday Also, I highly recommend Ryan's reading list newsletter. And his daily email, which I read every day "The Daily Stoic" In the beginning, you'll hear me mention my interview with Amy Morin author of "13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success" My interview with Peter Thiel (Ep. 43 - "What The Future Looks Like") Zero to One by Peter Thiel Philosophy: the straw man argument vs the steel man argument My interview with Jordan Peterson - "12 Rules for Life: A Solution to Suffering"  Peter Thiel's "7 questions" (he wrote about these in his book, "Zero to One," but you can also read about them here on Medium Eric Weinstein, President of Thiel Capital "The Count of Monte Cristo" by Alexandre Dumas Uber co-founder, Travis Kalanick "The 48 Laws of Power" by Robert Greene "Mastery" by Robert Greene Breitbart Peter Thiel's speech at the Republican Convention (you can watch it on YouTube here) Ryan Holiday's open letter "Dear Dad, Please Don't Vote for Trump"  Matt Levine (Bloomberg columnist who Ryan reads) I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.   Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his work was internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I'm Lying: Confessions of a Media Manipulator–which the Financial Times called an “astonishing, disturbing book” was a debut bestseller and is now taught in colleges around the world. His subsequent books, Growth Hacker Marketing and The Obstacle is the Way were both published by Penguin/Portfolio.

Today's Flash Back Friday takes us back to Episode 85 with Ryan Holiday. Ryan Holiday is the Director of PR Strategy at American Apparel and author of, "Trust Me, I'm Lying: Confessions of a Media Manipulator." He explains how he manipulated the media and lied his way to MSNBC, Inside Edition, ABC, NY Times, and many more outlets. Ryan believes contemporary blogging practices are similar to 19th and 20th century yellow journalism. He thinks big business drives today's media. Website: www.RyanHoliday.net

Ryan Estrada is an artist-adventurer  who travels the world and collects experiences. He enjoys sharing his adventures in the form of his artwork on RyanEstrada.com. He operates by the "Not My Jam" challenge - what is it? Find out on this episode! “Stories are my currency.” Ryan currently lives in Busan, South Korea, and runs Big Data – an audio drama series about “stealing the Internet.” "Everything I do gives me a new skill, a new story." On this episode, Ryan tells us stories about the time he lived in Costa Rica (with monkeys messing up his Internet, literally); about sleeping on a park bench in Japan (during a typhoon!) while on a visa run; about climbing Mt. Kilimanjaro and not being ready for said climb; about being caught in a cocoa war in South America – and a whole lot more! "You can decide what it is in life that is success to you." *** What does success mean to you? "Success allows you to live the life you want." What does balance mean to you? "Balance means not having to worry about balance." What do you do to recharge your batteries? "I allow myself to be lazy when I need to be. I don't force myself to work on things I don't want to work on." What do you want to tell people to stop doing if they want to have success in their lives? "Stop being afraid of failure." "Do something new. Go to a new place. Get a new experience." Get in touch with Ryan and his work: RyanEstrada.com BigData.show Twitter: @ryanestrada Facebook Resources: Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday A Kim Jong-Il Production by Paul Fischer

Louie La Vella’s clients are entertainment personalities, night clubs, concerts and festivals and he creates brand and marketing strategies to engage and connect with their audience. Working within the shark infested waters of the night life and music industry as a Marketing and Branding consultant, La Vella has been delivering high profit solutions to live entertainment events, musicians and venues for years. With over 20 years in the night life industry, an extensive development and production experience with national television projects, authors, speakers, event producers and coach. La Vella has produced and marketed over 30 live music concerts in the past few years. Winner of the Niagara Music Awards Promoter of the Year in 2012, The Junior Awards Canadian Music, Dance category committee. He has been called a “Mediapreneur”, combining a successful television executive producer and host role with being sought after marketing and branding consultant in the night life and in the music industry. In his television days, he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys and more.   Question Tell us a little bit about yourself and your journey What has your customer experience been like in terms of being a service provider as well as being a customer yourself and receiving services from people you may have to interact with at the events? What are some every day solutions that you would recommend to a small business owner to help them improve their customer experience? Can you share one or two things with us that you’ve taken away from interviewing people that have celebrity statues that has really helped to mold your personality and make you a better business leader? How do you stay motivated every day? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? What are some of the books that have had the biggest impact on you? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights Louie La Vella shared that he start at about 17 or 18 years old as a Night Club Promoter working for other event companies and venues. He stated that everyone has that part time job when they are getting into college whether it’s retail, grocery store or even a bartender and his love was business, of course going out and having fun and parting at the bar and clubs was a huge interest for everybody usually in the college scene. He wanted to put those two together and see if he could make money from it and it was a fantastic start. He got to forge some great relationships with venue owners, managers, bands and deejays and of course learn the trade but he thought being a Night Club Promoter wasn’t exactly his career path, he knew the entertainment industry was going to be something he wanted to be in so he quickly learned to level up and have a long term goal of working on a global scale with festivals and musicians and celebrities; so it has been a 20 year journey to get where he is today but in between, he has seen all these different opportunities to increase his personal brand and always level up and growing from that first start as a night club promoter and very quickly into booking venues and running his own events and then getting on television and radio and now to this day, it has been a fun journey. Louie stated that as an entrepreneur, he has two arms to the business. One of them is B-2-B which is him getting clients and getting to work with musicians or record labels or festival owners and it is really showing them that he can connect and engage their audience to them because now a day’s everybody gets the same feeling of social media being such a big player in marketing, if not the player in marketing depending on your demographic but it’s very noisy and you have to do a lot of hustle, it was a little bit easier back in the day to just either pay radio for events or do print ads or flier or television and you have that marketing there. Now there is so much more involvement, you have to understand the user behavior of your audience and with that said the second arm of what he has to do is connecting them and even himself to the consumer audience, so that’s selling tickets, getting people to download music and that’s really understanding what the consumer wants to see on Social Media for them to engage, no longer that it works for us to just put a nice looking flier on Social Media and boots that post, you really need to come up with a campaign, some with music, you can’t just drop a track on Facebook and get couple of your friends to share it and hopefully your fan base runs with it. You need to create a strategy 4 weeks, 6 weeks and get them engaged, get them listening to the teaser or get them feeling what the event’s going to be about and eventually get to the ticket launch and then they’ve already bought into the message and you have them a little more excited and they are raving fan ready to support you. Now a day’s a lot of people get scared of that and they think, “that’s a lot of work” and it is and you trade a little bit of hustle for maybe writing cheques to traditional media for ad spend because the ad spent on social media is a lot less but it works well and that is the sandbox where everybody is playing so we really need to take that seriously and not just say back in the day it was easier, we don’t have time machines, we can’t go back in the day and go back to where we knew what we were doing and we were successful at it, things change consistently now and very quickly so we have to be on top of that. Louie stated that talking about events whether its festivals or night club events or smaller concerts, going to the events are always great for him to either wine down and enjoy the event or do a little bit of research on what everybody else is up to and he fine that a lot of the places that either spend too much money to market to fill their room or just not filling their room is because they are stuck back in the day. Louie shared he was on a panel at the International Night Life congress a month ago and everybody was talking about Millennials and how they’re on their phones all the time and it’s ruining the experience going to a club or going to a venue to have their phones out and they just want to be on social media and he sat there and thought about his experience going in and he said, the usual behavior is not just because they are on social media and need to tell their friends or talk, it’s their documenting, they’re documenting everything they do and we do the same things, maybe not as much as the generation because depending on our age demographics but we want to tell our friends what we are up to, we want to share what we are eating, we feel like we are all media companies and we need to document. He told them going back to the experience of him experiencing a night life venue, “What are you guys doing differently than 20 years ago? You have a concert hall or a night club with a nice deejay or a band with some lights and a bartender but that’s the same concept as 20 years ago.” He was trying to poke fun by saying that he doesn’t use VHS tapes anymore, we have all changed, why have you not changed if you think about 20 year old concept of the night club, it’s exactly the same, and we have different sounds and different lights but that’s not a huge step in the experience. When he walks into a club and its dead and the bartender is on their phone and it’s the same old, same old for 20 years, he’s thinking well no wonder nobody’s here or it’s too busy and the promoter and the venue owner thinks, Hey, Louie look how packed it is, look how great it is here, it’s over packed” and he’s thinking, “Go ask 6 girls right now what they think about your club and I bet you 4 or all 6 of them will say it’s too busy here, I can’t get a drink, I wanted in line too long, I Iost my friend when I went to the bathroom” and you think that the over capacity of the club is your success but I bet that you’re even losing money because they want to leave early, they get frustrated to get to the bar to get a drink. He has seen that with his own experience by going to these places and thinking….these are issues that are going to bite them or already bit them. He stated that it’s the same with Facebook likes, he has 10,000 likes. Likes do not equal sale at all. The amount of time that your organic reaches 1% you still have to target people, you might be targeting specific intricate ways of targeting like somebody that likes your page but also likes these certain items. A lot of people are just going for likes and it’s a visual thing and he understands as a branding play but that’s a small piece of the branding pot, you have 5,000 likes or 10,000 Twitter followers that never equal actual sales, you have to think outside of that, so you spend all of your money trying to get likes but he never do that, he tries to spend the ad budget on your actual target, let’s try to create a funnel, let’s sell tickets, let’s sell music, people will like your page indirectly because they see the ad and they don’t like your page currently and they’ll it like but that’s not the metric we go for so a lot of people are not thinking the new way of doing marketing and still thinking of the old mentality, we want more likes, we want to pack the bar, we want to do the old school way because it’s easier and it just doesn’t work. Louie La Vella stated that one of the mistakes that many business owners and entrepreneurs make is that they forget that they are also a customer, he hears it a lot with musicians or bar owners or club owners on them complaining when they go to another bar or complaining about, “Why do these people want to message me on Facebook or text me, I want to be on phone” they are romanticizing bout the old school days and he sit there and say your audience is 21, they don’t care what you think and they forget about them as a customer sometimes, “Oh, I went to the bar and it was too busy, they couldn’t get a drink” and yet they do the same thing. The first thing that everybody needs to stop and realize is that you are also a customer and think about how you want that experience to be. A lot of people disconnect that, they think “This is how I want to be treated”, but I don’t do this thing to my customer and then they wonder why there is a disconnect there and that’s a massive thing that everyone forgets. Same thing on Social Media “Oh, I’m going to complain about my dinner and I expect somebody to respond right away” but on the flip side “That idiot made a one star review, I think I should delete all my reviews so nobody sees any of them” you are disconnecting yourself as a customer though, you’re not thinking about what you would want, they want to have someone respond right away, they don’t want it to be deleted and you would hate that to happen but now you want to do that to them so that’s massive tip number 1 on returning customer service and just thinking about how you would want to be treated. The second thing is Consistency, a lot of people give up very fast, they try something new and it doesn’t work a couple weeks in and they give up. Have a long term goal, at the beginning of the chat he said he had a 20 year span of cool stuff that happened to get to where he is today but all of it was fun and there were pivots everywhere, he went into radio, he went into TV, it was all to the same goal of music, music show, music television, everything was in the same genre so that he could keep building brand awareness and now he’s on the listening committee for their award show which is like the Grammys up in Canada which is great and is more branding too and it’s exciting to be a part of that community as well and all that is a long term goal and he has those sites. A lot of people create an event like a bar event or new business shiny object syndrome and then they give up fast, if that’s something that’s serious for your business and it’s going to grow your brand, have a realistic goal, nobody is going to pack your club in 3 weeks and nobody’s going to have a brand new division of their entrepreneur business and think in couple Facebook ads “I’m rolling”, you need to have a long term goal but you have to stick with it. You can pivot along the way a little bit because things need to be tweaked and at the end if it’s not working out, fine, you remove it, stop wasting your time but you have to stick to a realistic goal. Louie stated that the celebrities that he interviewed are all down to earth people and he really like the fact that they are normal people and that people resonate with that and especially on Social Media where they can have Snapchat or Instagram stories or just respond as a normal person, it makes a human-to-human connection and that’s a common thread he saw with all of those people. There were a very few celebrities that he met that had that fake persona or were just rude and it may have been the industry that they went through and whatever path they went through just gave them that cold heart but 99.9% of them were all super down to earth and super nice and just appreciative of just being normal people which is amazing. A fun story that he likes to tell, he takes so many flights and sometimes flying on his own, you sit beside somebody it may not be in a first class and you go, “Hey, how are you doing? What do you do?” “I’m the president of this massive company” or “I’m the executive of this” and sometimes they ask him what he does and he would have a cool story and he’s always thinking on the plane everyone is such a normal person, you’re sitting beside who knows who and they are normal people and if you think about that with these celebrities, they really are. That down to earth groundedness is what is making them successful and holding onto their long term goals. You see some of them derail here and there and that’s when they lose sight of being themselves but to be real like that really helps in their personal branding, if you tweet at somebody and they tweet back to you or they do something on Ellen you laugh with them like, they’re just normal funny people, you laugh with them like, “Oh, I find that funny too, I would do something that crazy” and it really helps to be that kind of person and on his side getting those interviews of course being on television a lot of them were organize but Lady Gaga and Richard Branson, those were just last second accidental interviews. Lady Gaga was interviewing other people and she just got signed to Interscope Records like week before and that was years ago. She was a this rooftop party with her managers and all these other deejays were there and his TV crew was interviewing famous deejays and she was nobody and her managers came up to them and said, “Here’s this new girl that just got signed, we are ready to push her, she going to have a great album come this summer and she would like to get some media so would do an interview for her?” and he said, “I don’t know who she is and we have a lot of stuff going on but hold on this could be an opportunity” they listened to the song and it was “Just Dance” and they said, “Yeah, it’s a fantastic song, she has major backing, absolutely we will do the interview, not a problem” not knowing that she was going to be a superstar within a month or 2. These doors open in front of you and sometimes you may not be real person and think, “I don’t have time for this” this would have been a way different story saying the time he could have interview Lady Gaga and that was her first national TV interview as Lady Gaga just getting signed which is cool to have under his belt as well but you would have to try and see those opportunities as they open. Louie stated that he likes what he does and that’s one big thing that keeps him motivated to wake up and know that this is what he likes, so when there is down times whether it’s working with clients that aren’t his favorite and you can decide “I can fire these clients and just move on” there are up times too, it just keeps him motivated to wake up and do something fun. He thinks that everybody needs to do that whether it’s a regular job or whether you’re an entrepreneur, if you’re an entrepreneur don’t create for yourself that you don’t like. Do something you love and that’s a huge factor and of course the idea as an entrepreneur that you can create money out of thin air or anything that’s a failure you don’t count it as a “Oh man, I failed, I suck” you just look at it like, “Find no problem, let’s pave it, let’s tweak, let’s continue, it’s all good, I will create something new, I can adjust” that mindset is really exciting to have. Louie stated that he is fan of the dance genres, that’s what they did with the television network and radio like electronic music, dance music, house music and of course that was the music that was fairly strong in the mid 90’s when he was growing up but hip hop was strong too so that’s another favorite genre of his. He stated that it was funny because if he was asked what his favorite song is, he wouldn’t have had a good answer. There are so many new stuff coming especially that he has to listen to so many music and mix shows that he probably couldn’t give a straight answer on what his favorite song is right now but he would lean towards the club genres, the dance music and hip hop urban music is great and there are some pop rock songs that he loves too but he is not a fan of country or classical there are so many genre room in his brain to follow. Yanique asked him if he likes reggae and he stated that reggae is great. Louie stated that the tool he couldn’t live without is Facebook. He has been able to get clients and return the favor by making them millions of dollars on the platform of Facebook and of course that same Social Media but majority of his business is on Facebook and Instagram very close but those are the two. He stated that within those 2 apps he can message people, he can be in contact, he can get on phone calls, he can do his advertising, those are the BIG monster players in his industry. Louie shared that he is a big fan of audio books; he will listen to audio books like crazy. Especially when you’re driving or traveling. He stated that there are so many that he has gone through that are absolutely amazing and a few off the top of his head: Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek was a great one. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk was a fantastic one. Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday was really cool. He was talking about how media manipulation happens and how groups of people can get in, utilize the media and reading that book years ago and being a marketing guy, you can start to understand how things are happening on advertising like self driving cars are going to be coming out stronger as the years go by but you’re seeing ads now like a Kia or Ford commercial. If your brain wonders a bit and you think about your kids and you move into another lane, don’t worry the machine has your back, just slowly getting us used to the idea how we are scared of we are better than the machine, “I don’t want the car to self drive, I’m a better driver” just slowly giving us a tiny step by step of training our brains to think, “No the machine is better than you” you wonder off, that kind of idea without being a hardcore. Have a little strategy, give yourself a 4 week campaign before dropping your track, this is a probably a 4 to 10 year campaign but you can see these little things happening and you can also look at the election. You can see how Donald Trump, how he used the media to his advantage, against his advantage and when you read a book like that and you look at what’s going on in the media and how we are all headline readers and we’ll believe anything on Facebook whether we click on it or not it’s scary and it’s extremely possible to do those kind of things which is scary. Louie stated that he lives to level up what he does ever so often and he started to scale away from night club and bar and doing a lot more festivals which is very exciting and record labels and speaking as well. He has a book that he authored a few years ago and he’s coming out with a second one and he’s starting to do more speaking engagements around North America and that’s a new level of what he’s doing. The entire year (2016) as he called it The Year of Authority for him, he’s going to get on podcasts, spread his message and just shares what he knows and do a lot more of his own podcasts and articles and he’s going utilize Social Media to build authority and brand awareness so that he can bump up the next level and start doing a lot more larger scale things and do speaking. He has done speaking gigs now which has been exciting. So that kind of the new next level for him which he has already hit and he starting to grow that and explore, just in podcasts, he has done over 45 + in last 3 months as a guest host which has been really exciting and a lot of hustle and a lot of fun and he is on pace before the month’s over to hit over 50 podcasts and he’s going to keep on going so that’s going to be a lot of fun for continuing to release and share those again throughout 2017 because he’ll have one a week to share which is great and that’s really cool for authority building and brand building. People can listen; they have a great conversation, and it is a cool tool that he’s picked up. Louie stated that the night clubs are your basic bar and night club, there can be a 500 person venue, 1000 person venue but through your typical night club every week they have events going on or students nights so it’s a different atmosphere all together where as a Festival your talking 30,000 people showing up a day or more or maybe less and it’s such a massive cool undertaking and you work on marketing for 8 months, right now he’s working on marketing, even in September 2016 he was working on festivals for June 2017 but it’s really cool. You have a tight nit team and they organize everything to do with the festival and when it finally comes to fruition and you’re on stage with 30,000 people in front of you and this massive production and you’re thinking, “I’m the marketing guy, I was a part of bringing in these people in that’s really awesome.” And that a cool feeling and it’s a larger scale and not everybody gets to do that, if you’re a good marketer and you have friends and you know deejays, you might be able to jump in as a promoter at a night club but that’s not something that he does anymore, he consult and train a lot of owners and promoters because he knows marketing but he has a small hand full of bars and clubs now just because he knows them well and they are friends now and he helps them out but for the most part he has expended away from that and there’s different monetary value between a large scale festival and a night club so he can do different business and not work so hard but work on 3 projects instead of 15.  He stated that in festivals now you’re dealing with million dollar deejays, million dollar bands, some of the biggest of the biggest and you get to discuss with their management things, forge friendships and that’s just a whole other ball game as oppose to the night club which is still fun and great but you’re working with the local club owner or the local deejay and sometimes they bring in acts but not usually not the larger scale because there is no way they can afford someone of that caliber for a 500 person venue so it’s a completely different ball game but it’s a lot of fun.    Louie shared listeners can find him at – www.louielavella.com Louie La Vella Facebook Louie La Vella Twitter Louie La Vella Instagram Louie La Vella LinkedIn   Louie shared a quote that he has two quotes the first one for him especially is “Every day is a Friday” so whether it’s actually Friday or a Monday, if you feel like it’s a Friday it means that you are doing what you love, so if you can find something that feels like a Friday everyday then you’re doing well. The other one especially in the marketing sense he likes to always say, “Make sure you’re playing in the sandbox everybody else is playing in.” So whether your audience is on LinkedIn, whether your audience is on Twitter or Facebook or on radio or on print, wherever they may be, make sure you know where they play because if you’re in the wrong sandbox, no matter what you are doing over there you’re not getting the message across.   Links Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

He is a media strategist, the former Director of Marketing for American Apparel and a media columnist and editor-at-large for the New York Observer. Holiday has also written for Forbes, Fast Company, The Huffington Post, The Columbia Journalism Review, ThoughtCatalog, Medium.com and the New York Observer, where he is the media columnist. In July 2012, Holiday's first book Trust Me, I'm Lying: Confessions of a Media Manipulator was released by Portfolio/Penguin. It debuted on the Wall Street Journal bestseller list. Holiday’s second book was Growth Hacker Marketing. The book attempts to show how traditional marketing efforts (billboards, press releases) are no longer the most effective, and why growth hacking is cheaper and more effective in today’s market. It was named one of Inc. Magazine's top 10 marketing books of 2014. Holiday’s third book The Obstacle Is The Way was published in 2014, The book has sold more than 100,000 copies. Now, i’m here to talk to Ryan about his 4th book, Ego is the enemy. Ryan has a monthly newsletter where he gives 10 amazing book recommendations which has over 55,000 subscribers currently. See acast.com/privacy for privacy and opt-out information.

After years of being selfless and taking care of everyone else’s needs, (ok, that is her humble opinion, but work with her here) Roberta’s skin was dry, itchy and irritated. In 2005, at 43, she finally realized that taking care of herself and her skin was important. She discovered exfoliating products, but like the proverbial Goldilocks, none were completely satisfying her needs & wants: Some were too greasy, some didn’t smell right, and some had too large crystals of sugar. Heading to the kitchen, Roberta played like a “mad chemist” to create her own scrub. By June of 2006, her blend was perfected: Roberta brought on her sister Michelle and ScrubzBody Natural Skin Care was officially started. Five years after launching in a renovated garage, the sisters opened a small manufacturing/storefront, in Bethpage, NY. In 2014, the growing business moved to a much larger storefront. ScrubzBody maintains a retail business and does both private label and wholesale, with clients such as Wild by Nature and Whole Foods Markets. The business needed exposure, and the budget was tight, so Roberta set out to get noticed in various publications, using HARO extensively. She and/or the business has been published and quoted in over 80 skin care and business articles, blogs and beauty magazines. Roberta was a panelist for the Long Island Newsday Connect Small Business Seminar, she was a guest for a natural remedy segment of the Dr. Oz show which aired on 10/24/14, as well as a food related segment which aired on 2/29/16. Roberta did a workshop on Indie Business Cruise 2016 about getting Free Publicity for your small business and she recently published “The Power of Free Publicity, Using HARO (Help a Reporter Out) to Build Relationships & Get Press Without a PR Firm.” She received the Nassau County Legislature Trailblazer award for her charity work on 3/21/16. Roberta is a proud member of Indie Business Network, American Made Matters, Bethpage Chamber of Commerce & Bethpage Kiwanis Club. Books Free Publicity (http://http://amzn.to/29d5fur) -Jeff Crilley Trust Me, I'm Lying: Confessions of a Media Manipulator (http://amzn.to/290PjFL) -Ryan Holiday Zombie Loyalists: Using Great Service to Create Rabid Fans (http://amzn.to/29q91ga) -Peter Shankman Websites HelpAReporterOut.com (https://www.helpareporter.com/) SourceBottle.com (http://sourcebottle.com/) ThePublicityHound.com (https://publicityhound.com/) CreateSpace.com (https://www.createspace.com/) SailorPress.com (http://sailorpress.com/About-1) The Breast of Everything Fundraiser (http://www.breastofeverything.com/) ShankMinds - Mastermind Group (http://shankminds.com/) http://theprojectheal.org/ (http://theprojectheal.org/) (http://theprojectheal.org/) QuickBooks (https://quickbooks.intuit.com/) (https://quickbooks.intuit.com/) Animoto (https://animoto.com/) (https://animoto.com/) Google Analytics (https://analytics.google.com/) Dropbox (https://db.tt/0zLY0ZJz) People Peter Shankman (http://shankman.com/) Jeff Crilley (http://www.jeffcrilley.com/?S=WebSiteMarketingPlan.com) (http://www.jeffcrilley.com/?S=WebSiteMarketingPlan.com) Marie Forleo (http://www.marieforleo.com/) Paul Jarvis (https://pjrvs.com/) Mike Wolpert (http://socialjumpstart.com/) Contact https://scrubzbody.com/ (https://scrubzbody.com/) (https://scrubzbody.com/) scrubzbody@verizon.net 516-827-0800

In the latest episode of the EDM Prodcast, Sam Matla chats with the Jack of all music production trades, Multiplier. Even a quick look at Multiplier's background will show you the intricate web of valuable music production resources he has contributed over time alongside his own releases. In this interview, we discuss the importance of artists bringing value, like Multiplier has, to the community and creative ways to do so. Beyond that, the chat shines light on many useful resources and techniques producers can use to monetize their work and grow their networks. We also cover guidelines for producers to start out with in jumping into sound design, and the importance of being a personality as well as an artist and educator. --------------------------------------------------------------------------------- What we talk about: - How to monetize your music consistently outside of touring - Creative ways to add value to the music industry - Balancing the use of ‘clickbait' and quality-focused content to grow your network - Presenting content in an entertaining way - Where to begin learning sound design - The parallels between being an artist and an entrepreneur - Approaching your goals realistically yet ambitiously - Benefiting from producing for quantity over quality as a novice Cool stuff mentioned in the show: - ‘Trust Me, I'm Lying: Confessions of a Media Manipulator' by Ryan Holiday: http://amzn.to/296v7q2 - ‘Rich Dad Poor Dad' by Robert Kiyosaki: http://amzn.to/291O66d - ‘The 4-Hour Workweek' by Timothy Ferriss: http://amzn.to/29aMUhv - 'Profit First' by Mike Michalowicz: http://amzn.to/296v2CC - 'Gonzo Marketing' by Christopher Locke: http://amzn.to/291O1zi - The ‘Comedian's' Comedian Podcast: http://www.comedianscomedian.com - Pensado's Place: http://www.pensadosplace.tv Multiplier on the web: Website: http://www.multipliermusic.com Facebook: http://www.facebook.com/MultiplierMusic Twitter: http://www.twitter.com/MultiplierMusic Soundcloud: http://www.soundcloud.com/multiplier YouTube: http://www.youtube.com/user/MultiplierSounds Download for free on The Artist Union

How can your ego hold you back in your aspirations, your successes, and in your failures? Ryan Holiday (@ryanholiday) covers it all in his new book, "Ego is the Enemy." You can buy it at kadavy.net/ego   As Ryan talks about in the discussion, he sort of wrote this book for himself. Ryan had an unusual amount of success very early in life. He dropped out of college at 19 to apprentice under author Robert Greene. He worked for a Beverly Hills talent agency, advising multiplatinum musicians, and he was the head of marketing at American Apparel by the time he was about 21.   In addition to writing books, Ryan helps other authors market their books. He's worked with authors like Tucker Max, (who we spoke with on episode 29), Tim Ferriss, and James Altucher.   In this discussion we talk about how to recognize how ego holds you back in all aspects of life and work, and what to do about it. There are lots of helpful thoughts about how to balance your passion projects with your day job, and we also talk about so-called "pageview economics," something Ryan has a lot of insight into. If you want to know how media works, you should also read his first book, "Trust me I'm Lying: Confessions of a Media Manipulator." You can find it at kadavy.net/trustme    Sponsors: http://wpengine.com/loveyourwork http://activecampaign.com/loveyourwork http://kadavy.net/audible   Show notes: http://kadavy.net/blog/posts/love-your-work-episode-31-ryan-holiday-tame-the-enemy-inside/    

Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney.  He is the Director of Marketing at American Apparel, where his work in advertising is internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker, and Fast Company. His book, Trust Me, I am Lying, Confessions of a Media Manipulator was a Wall Street Journal Bestseller.

Ryan Holiday returns to join Dr. Drew for a podcast covering a wide range of topics including interaction in social media, the phenomena of so-called 'outrage porn,' and Ryan's book 'Trust Me I'm Lying: Confessions of a Media Manipulator'. DrDrew.com

Ryan Holiday is a marketing, media, PR and advertising expert and the author of 3 books... Trust me I'm Lying: Confessions of a Media Manipulator, Growth Hacker Marketing and The Obstacle is the Way.

Ryan Holiday is the Director of PR Strategy at American Apparel and author of, "Trust Me, I'm Lying: Confessions of a Media Manipulator." He explains how he manipulated the media and lied his way to MSNBC, Inside Edition, ABC, NY Times, and many more outlets.  Ryan believes contemporary blogging practices are similar to 19th and 20th century yellow journalism. He thinks big business drives today's media. Mark Cuban recently lashed out at Facebook, saying their promoted posts are ridiculous. Ryan analyzes whether Facebook really improves a company's brand. Find out more about Ryan Holiday at www.ryanholiday.net.

Welcome to episode #369 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attention to things like fashion brands and authors unlike any other. You could call him a PR professional, but his seminal book, Trust Me I'm Lying: Confessions Of A Media Manipulator, was not only a bestselling book, helped garner Holiday a ton of attention but nurtured his title as, Media Manipulator. He's worked with American Apparel, Tucker Max, James Altucher and many others. In this chat, Ryan talks about the difference between a publicity stunt (a moment in time) to creating something that makes people say, "do you remember when..." (something legendary). Think you're really marketing? Listen to this. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #369 - Host: Mitch Joel. Running time: 43:26. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ryan Holiday. Trust Me I'm Lying. Follow Ryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #369 - Host: Mitch Joel. Tags: advertising podcast american apparel blog blogging brand business book business podcast david usher digital marketing facebook itunes james altucher marketing podcast media manipulator podcast podcasting ryan holiday trust me I'm lying tucker max twitter

Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney.  He is the Director of Marketing at American Apparel, where his work in advertising is internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker, and Fast Company. His book, Trust Me, I’m Lying: Confessions of a Media Manipulator was a Wall Street Journal Bestseller.

My guest today is Ryan Holiday, the director of marketing for American Apparel, media strategist for Tucker Max, Dov Charney, and others, and an author. The topic is his book Trust Me, I'm Lying: Confessions of a Media Manipulator. In this episode of Trend Following Radio we discuss: The media food chain What goes into media manipulation The lie of "if you're doing something great, it will be heard" Gatekeepers in the media How blogs are our digital bloodsport Why being inaccurate and inflammatory gets more page views How we don't seek honesty or reality Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

Michael Covel talks to Ryan Holiday, director of marketing for American Apparel; media strategist for Tucker Max, Dov Charney, and others; and author of the new book "Trust Me, I'm Lying: Confessions of a Media Manipulator". If you're in business, if you're an entrepreneur, if you're someone that needs to communicate with the public, or if you're anybody that has a message - Holiday's book has some important lessons for you. Holiday discusses the hard truths behind the media today: the blog-online media cycle not only drives the offline cycle, but determines and directs culture itself. As Holiday notes, a famous journalist once said in the early 1900's: "America is a country governed by public opinion, and public opinion is governed by newspapers. Isn't it critical that we understand what governs newspapers?" Today, newspapers have been replaced by the internet, blogs, and online media - and the internet rules over us all. It's integral that we understand what governs us in a world where page views drive everything. Holiday shares several stories that illuminate the truth behind the media today: the presidential candidacy of Tim Pawlenty, how Andrew Breitbart was able to exploit the system; and how Holiday was able to manufacture a fake controversy and jumpstart an ad-campaign he was working on - only to create real controversy along the way. Covel and Holiday also discuss the media food chain; what goes into media manipulation; the lie of "if you're doing something great, it will be heard"; gatekeepers in the media; how blogs are our digital bloodsport; why being inaccurate and inflammatory gets more page views; and how we don't seek honesty or reality. Cicero used to say, "Who benefits?". Ask yourself and examine who is writing what, and what they gain from it. Special Offer: receive free DVD delivered to your home or office: www.trendfollowing.com/win.

Subscribe via RSS / iTunes | Download | All podcasts Click the icon above to hear this interview (36 minutes) Our guest in this special episode of Communication Lab is Ryan Holiday, who dropped out of college at the age of 19 and went on to become global marketing director of American Apparel while still [...]