Podcasts about growth hacker marketing

For their first show in March, Kevin and Craig discuss "Growth Hacker Marketing" by Ryan Holiday and look at the 4 critical steps of growth hacking.

"A Primer on the Future of PR, Marketing and Advertising"

Entdecke Growth Marketing, um Dein Unternehmen durch kundenorientierte und datengetriebene Strategien zum Erfolg zu führen. Tipps für konkrete Tools inklusive.

"ดุเดือด แข่งขันสูง ราคาแพง" นี่คงเป็นความจริงของโลกการตลาดในปัจจุบัน ทำให้เกิดคำถามที่ว่า.. แล้วธุรกิจจะโดดเด่นได้อย่างไร ภายใต้ข้อจำกัดเหล่านี้? ใน ALREADY EP. นี้ ร่วมเจาะลึกวิธีทำการตลาดในยุคใหม่ กับหนังสือ Growth Hacker Marketing ที่จะพาเราทุกคนไปดู Case Study จากบริษัทต่างๆ ทั่วโลกที่ทำการตลาดด้วยความสร้างสรรค์ จนกลายมาเป็นกลยุทธ์ทางการตลาดที่ประสบความสำเร็จ

EP 1355 Book Review Growth Hacker Marketing มาฟัง Review หนังสือเล่มนี้ที่กล่าวถึงแนวทางในการสร้างการเติบโตของธุรกิจด้วยเทคนิคที่น่าสนใจต่าง ๆ กันครับ

EP 1355 Book Review Growth Hacker Marketing มาฟัง Review หนังสือเล่มนี้ที่กล่าวถึงแนวทางในการสร้างการเติบโตของธุรกิจด้วยเทคนิคที่น่าสนใจต่าง ๆ กันครับ

Today we're going to talk about the limits to growth marketing, aka "growth hacking."  In his book "Growth Hacker Marketing," Ryan Holiday defines this person as:  "A growth hacker is someone who [works] with only what is testable, trackable, and scalable. Growth hackers relentlessly pursue users and growth and when they do it right, those users beget more users, who beget more users." There's nothing wrong with this practice per se. But there are stages in an industry's life cycle where it's the wrong approach.  You can't, for example, continuously improve a metric when there's no data to base the metric on in the first place. There are other industries where privacy or perceptions require you to use a different approach.  This is the world that Ned Nadima lives in. Growing up in Ottawa, he now spends much of his time in Newfoundland, studying and working as a marketer in the Biotech industry His main passions are growing businesses that involve neuroscience, and artificial intelligence.  He avidly follows his crossfit routine and practices optimal living, experimenting with fasting, sleep hacking, diet and other ways to promote longevity. Like Ryan Holiday, he's also into stoic philosophy. Listen to Ned explain what you CAN do when you CAN'T growth hack. People/Products/Concepts Mentioned in Show Ash Maurya's books Running Lean and Scaling Lean Eric Ries' book The Lean Startup An Inconvenient Truth, by Al Gore For more details, please visit https://funnelreboot.com/ep-75-when-growth-cant-be-hacked-the-trade-offs-of-marketing-in-new-categories-with-ned-nadima/

How Cassie Sold 650k Albums With 650k Followers How @cassie sold 650k albums with 650k followers ⁣ ⁣ One of the best marketing books I ever read was “Growth Hacker Marketing” by @ryahholiday⁣ ⁣ Completely changed the perspective on how I view marketing which has lead to my success. ⁣ ⁣ Want to buy to the book? Click the link in my bio, scroll down and buy it from my Amazon store. ⁣ ⁣ @ryanleslie found the ultimate growth hack in populating high in google results under the term MySpace. ⁣ ⁣ This is when Google keywords were dirt cheap and super effective. ⁣ ⁣ This caused Cassie to gain 650,000 followers on MySpace and she sold 650,000 albums. ⁣ ⁣ 1:1 ratio. ⁣ ⁣ That doesn’t happen today and is an unreal expectation. ⁣ ⁣ But Ryan and Cassie didn’t keep the contact info for those 650,000 people. ⁣ ⁣ So once MySpace went to shit, so did Cassie’s social media fanbase. ⁣ ⁣ You have to own the contact info for your fanbase. ⁣ ⁣ In this video I give you 3 ways to do that. ⁣ ⁣ Are there any other ways to own your fanbase’s contact info?⁣ ⁣ Do you want to make $5000/month from YouTube? Download this free tool Dorian uses to optimize his YouTube Channel to get the most views and revenue. It's FREE: https://www.tubebuddy.com/doriangroup82 Get Your Free Ebook: “How To Get 1 Million Streams On Spotify” by clicking the link below. It's FREE. https://www.group82music.com/linkinbio Follow Dorian on Instagram - https://instagram.com/doriangroup82?igshid=ful32lx6msk4 Subscribe to Dorian’s YouTube for free daily content - https://youtube.com/c/DorianGroup82 Follow Dorian on TikTok: https://www.tiktok.com/@doriangroup82 Song: “Rotate” by Dorian Spotify - https://open.spotify.com/track/685Ffa4K2yyfqH8jYHSOpu?si=uAv7ZWobRc-ogIJSqix9RA Apple Music - https://music.apple.com/us/album/rotate/1523054326?i=1523054329 Watch the full video on YouTube: https://youtu.be/4PAM5-phGtY --- Send in a voice message: https://anchor.fm/82pointsofview/message Support this podcast: https://anchor.fm/82pointsofview/support

Today I talk with Joanna Vargas about the book Growth Hacker Marketing. We analyze Uber's strategies, talk about Joanna's business ventures, and explore the importance of a customer avatar.

Today we talk to Mark Fidelman, Chief Marketing and Sales Officer at Fanatics media. I was reading a book called "Growth Hacker Marketing" by Ryan Holiday, and as I was browsing the footnotes I saw Mark's name. I knew I had to talk to him, so we scheduled a call to discuss how to market a product and steal your competitors customers.

This idea comes from the book, Growth Hacker Marketing by Ryan Holiday. It's a super short, but very powerful read that, while it mostly applies to startups and companies, you can absolutely take apply them to your own personal brand or small business for creative ways to grow. 1) To add this book to your bookshelf, grab a copy here: https://amzn.to/3j42cDp 2) If you're curious what we're reading next month in the Beyond the Book club check it out here and come join us! https://www.sarahlynnco.com/beyondthebook

"Growth Hacker Marketing": https://amzn.to/3cXdjLv Book: https://www.razzledazzlerabbitry.com/product-page/how-to-shear-your-rabbit-the-razzle-dazzle-shearing-method Add me on MeWe: www.mewe.com/i/stephanienelson16 Angora Rabbit Business group link: https://mewe.com/join/allthingsangorarabbit https://www.razzledazzlerabbitry.com/ https://www.youtube.com/channel/UCBGsFZHW-5GMn0kc1RntnNA Cheers, Steph --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/stephanie-nelson/message Support this podcast: https://anchor.fm/stephanie-nelson/support

"Growth Hacker Marketing:" https://amzn.to/3cXdjLv "The Art of War": https://amzn.to/2Sgv6p4 "Becoming Bulletproof": https://amzn.to/2W4DYza Book: https://www.razzledazzlerabbitry.com/product-page/how-to-shear-your-rabbit-the-razzle-dazzle-shearing-method Add me on MeWe: www.mewe.com/i/stephanienelson16 Angora Rabbit Business group link: https://mewe.com/join/allthingsangorarabbit https://www.razzledazzlerabbitry.com/ https://www.youtube.com/channel/UCBGsFZHW-5GMn0kc1RntnNA Cheers, Steph --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/stephanie-nelson/message Support this podcast: https://anchor.fm/stephanie-nelson/support

How to go from zero to hero with no money | Growth hacker marketing शून्य से नायक तक कैसे बढ़े बिना पैसे के | ग्रोथ हैकर विपणन | Growth hacker marketing is a 4 step process and this short video explains this. 1. Finding product-market fit 2. Hacking growth 3. Virality 4. Retention Buy Growth hacker marketing -> https://amzn.to/2JCUYa1 Watch animated video -> https://youtu.be/CULJvzzbmSw Follow me on Facebook Follow me on Instagram Follow me on twitter

„Ego to twój wróg” To słowa, które autor tej książki – Ryan Holiday – wytatuował sobie na prawym przedramieniu. Są dla niego źródłem ukojenia i pokazują drogę, którą nie chcę dążyć w swoim życiu. Drogę samolubnego dążenia, samozachwytu, i trwania w nieracjonalnych przekonaniach tylko dlatego, że nie potrafi się przyznać do błędu. Jak sam tłumaczy w swojej książce, napisał ją nie dlatego że posiadł jakąś wyjątkową mądrość, ale dlatego, że sam chciałby móc ją przeczytać w przełomowych momentach swojego życia. Nie chodzi w niej jednak o to żeby wyprzeć się wszystkiego związanego z naszymi dążeniami, ale by zachęcić i zainspirować do podążania za innymi impulsami. Myśleć trochę mniej o sobie, a trochę więcej o ludziach wokół siebie. Listen to “Ego to Twój wróg – Ryan Holiday” on Spreaker. Kliknij tutaj i przeczytaj całą książkę “Ego to Twój wróg” jest dla Ciebie, jeśli: * Pragniesz w życiu znaczącego sukcesu* Masz wysokie ambicje i stawiasz przed sobą równie ambitne cele* Boli cię, gdy inni wokół ciebie osiągają sukcesy, a ty wciąż jesteś w tym samym miejscu* Często zamykasz się w sobie nie zwracając uwagi na innych* Masz problem z przyznaniem się do błędu bo obawiasz się utraty szacunku “Ego to Twój wróg” nie jest dla ciebie, jeśli: * Masz niskie poczucie własnej wartości* Nie zależy ci na osiąganiu wielkich sukcesów* Twoje życie opiera się na pomaganiu innym i w tym upatruję swojej motywacji* Masz łatwość przyznawania się do błędów i Pokora towarzyszy ci przez większość czasu Chcę jednak zaznaczyć, że jeśli wyjdzie się trochę Ponad słowa autora i ponad to, co pisze w swojej książce, to zobaczymy że ego można rozpatrywać na wielu różnych poziomach. Dzięki temu nawet osoby dla których ta książka nie będzie pomocna w sposób bezpośredni, mogą wyciągnąć z niej lekcje, które pomogą im radzić sobie lepiej w towarzystwie osób o dość wysokim ego. Kim jest Ryan Holiday? Ryan Holiday jest pisarzem i marketerem. W wieku 19 lat rzucił studia i rozpoczął nauki u Robert’a Greene, autora książki “The 48 Laws of Power”. Karierę rozpoczął z przytupem jako marketer w American Apparel, by następnie założyć swoją własną agencję kreatywną Brass Check, która doradzała takim klientom jak Google, TASER, i Complex, jak i wielu autorom bestsellerów, takich jak Neil Strauss, Tony Robbins i Tim Ferriss. Sam jest autorem 10 książek. M.in. Przeszkoda jest drogą, Ego to Twój wróg, Stoicyzm na każdy dzień roku, czy Growth Hacker Marketing, którą omawiałem w ramach tego podcastu. Co wyciągam dla siebie z książki Ego to Twój wróg? Książka podzielona jest na trzy sekcje: dążenie do sukcesu, sukces i niepowodzenia. W każdej z nich są różne przykłady na zwodnicze działania ego i konsekwencje tego, gdy się mu poddamy. Dla każdej z tych sekcji wybrałem bo jednej lek...

eivos.com | cyberforum.co Episodio 4:  Este es el listado de los 5 primeros libros que vamos a leer este año: Cómo ganar amigos e influir sobre las personas. Dale Carnegie.Tribus. Seth Godin.El hombre más rico de Babilonia. George Clason.Steve Jobs, Lecciones de Liderazgo. Walter Isaacson.Growth Hacker Marketing. Ryan Holiday. ¡Qué buenas lecturas nos esperan! Más información: Este es el podcast de la Tribu Digital: Expertos en Marketing Digital, Emprendedores, Publicistas, Creativos, Estrategas y todos aquellos que sienten una pasión absoluta por alcanzar sus metas y ayudar a otros a lograrlas. Haz parte esta tribu. Suscribete y siguenos en nuestras redes sociales. ⟩ Instagram: @eivoscom + @cyberforum + @luisjulianperez  ⟩ Facebook: EivosCom + cyberforum.co + luisjulianperez ⟩ LinkedIn: Eivos + Julián Pérez No olvides valorar nuestro podcast: ⭐️⭐️⭐️⭐️⭐️

We're Funnel Hacking Ryan Holiday, speaker at Funnel Hacking Live 2020 and creator of Daily Stoic, the Growth Hacker Marketing course and Smart PR for Artists & Entrepreneurs. Ryan Holiday has written multiple books on smart, powerful topics that has caused heads to turn and eyes to follow. This is how he monetizes those eyes (and yes, I'm new to his theories & business).

★DOWNLOAD THIS FREE PDF SUMMARY BY CLICKING BELOW https://go.bestbookbits.com/freepdf

Just had my diabetic checkup. I got my meds increased :(  I got over to the mainland to film some Crofters' content and it's given me some ideas for my own growth as well. Happiness is my goal. I'm already enjoying more of that than I've experienced for a long long time.  Here's the book that Nicola Wee of Almanac Marketing recommended to me:  Growth Hacker Marketing★ Support this podcast on Patreon ★

Growth Hacker Marketing by Ryan Holiday --- Support this podcast: https://anchor.fm/bestbookbits/support

For the 100th episode of A Tribe Called Yes we brought in an extra special guest. Ryan Holiday is the New York Times bestselling author of five books and an accomplished marketer and entrepreneur. I've admired Ryan for a long time. Ego is the Enemy and Growth Hacker Marketing are guides for my personal and business lives.In this episode, Ryan will dive deep into writing mechanics, how to weather a storm of "no's" and life hacker tips for squeezing more productivity out of your calendar.Support the show (https://www.patreon.com/atribecalledyes)

Lubię to, co robię!Słuchanie podcastów daje wiedzę i do tego podaną w bardzo ciekawy sposób. Za to tworzenie podcastów daje mi sposobność do poznawania ciekawych ludzi, którzy chętnie opowiadają swoje historie dostarczając słuchaczom dużą dawkę wiedzy opartej na doświadczeniach.Tym razem było podobnie.Kiedy na początku rozmowy poprosiłem o powiedzenie kilku słów o sobie, usłyszałem - Autokreacja to mix biznesu i psychologii.Za to na ich stronie w zakładce "O nas" możecie przeczytać: "AUTOKREACJA to dwie przedsiębiorcze kobiety – mix psychologii i biznesu. Naszym celem jest wspieranie innych przedsiębiorców w zakresie autoprezentacji w biznesie. Prowadzimy szkolenia i konsultacje indywidualne. Wierzymy, że pierwsze wrażenie, mowa ciała, komunikacja werbalna i wiele innych aspektów autoprezentacji wpływa na sukces zawodowy. Dzięki skutecznej autoprezentacji w biznesie można więcej, szybciej i łatwiej!"Alina i Marlena, to dwie przyjaciółki, które wspólnie dzielą pasje, a po pewnym wydarzeniu, rozwijają także wspólny biznes.Tworząc bardzo pozytywny duet przybliżają swoim Klientom znaczenie autoprezentacji nie tylko w kontekście marki osobistej i wystąpień publicznych.W trakcie naszego spotkania rozmawialiśmy o aktywnościach pozazawodowych i organizowaniu się w czasie.Dzieliliśmy się swoimi spostrzeżeniami na temat znaczenia naszych aktywności dla nas samych, ale i o wpływie, jaki wywierają one na innych.W tej rozmowie da się także słyszeć wypracowaną, ale i zapewne podświadomą harmonię. Naprzemienne wypowiedzi Aliny i Marleny pokazują, jak wygląda współpraca przy dobrze działającej komunikacji. Tylko pozazdrościć!Ich warsztaty cechuje duża dawka dobrze podanej teorii, którą następnie można konfrontować z rzeczywistym jej zastosowaniem w praktycznych ćwiczeniach. Fachowa wiedza w połączeniu z kapitalną energią na długo pozostaje w pamięci. Autokreacja poleca:Książka -TED. Jak wygłosić mowę życia - Donovan Jeremey Książka - Growth Hacker Marketing. O przyszłości PR, marketingu i reklamy - Holiday Ryan Paul Ekman - materiały wideo w internecieMini kurs - „Jak przygotować się do prezentacji?” Autokreację można znaleźć:Na sali szkoleniowej ;)http://www.autokreacja.net/https://www.facebook.com/AutokreacjaZapraszam do wysłuchania naszej rozmowy#polskipodcast

Vin Clancy (https://vinclancy.com/) is our special guest on today's episode of Traffic and Leads Podcast. Vin knows some of the best ways to gain more traffic and leads towards your businesses revolve around growth hacks. He’s been in this business for a while, and currently, he helps small businesses grow their business through the cheat codes of the internet. Let’s get started! IN THIS EPISODE YOU WILL LEARN: * What you can expect when you read Vin’s book, Ace the Game. Different from his first book, Vin explains that this book sort of focuses on techniques that have worked for him, and how they could help his audience as well. It’s a collection from the best growth hackers in the world, with a couple of his own sprinkled into the mix. * Vin tells us about one of the most powerful growth hacks that exist in his book! The most powerful way to get meetings and startups happening in Silicon Valley, Vin says, is through LinkedIn automation. He tells us about LinkedHelper, a software that allows you to input your target market. Through that information, it’ll find all of those people who work in those fields, and through the day, it’ll automatically connect with those people. If they accept, you can send them the first message, and this process done every day helps create more leads, and more conversations in your inbox. * Vin tells us what makes a good LinkedIn message. While it’s true that you want to be vulnerable, different, and honest about what you’re saying, you need to also make sure that what you’re writing about is something people want to know. Balance those important traits with bringing exceptional information to your market, and bring the best new marketing strategies as often as you can. * Vin gives us another growth hack from his book, stating that most people don’t know that your visitors can be identified. By using a combination of Lead Feeder and Drip, you can insert a couple of lines of code into your website that identifies everyone that visits. These codes grab their name, company, and email address, and using Drip, you can enroll those people into an email sequence. Next thing you know, you’re ready for cold outreach! * When it comes to the number one hack in marketing, Vin gives us some backstory on the e-commerce world. It seems easy to master, but it’s very hard to source products and get ahead of the competition that is so well established. The best growth hack for marketing online is what’s called one click upsell. Popularized by click funnels, this method appears when people are online shopping. Once they add something to their cart, they’re offered something similar on the next screen for purchase as well. With one click, they can purchase this product, or deny the offer. Overall, it’s very successful and increases the average basket size. * Lastly, Vin gives us some hacks for a Facebook group. Using a software called Grytics, Vin explains that in order to make sure your group is top ranked, you need active members. By posting and addressing the members to see who is active, you can then go in and use Gryptics to remove the inactive members of the group, making it easier to find people who want to use what you’re offering. This is a good reason to never buy fake followers, Vin warns.

Today we highlight the creative of growth hacker though by focusing on small but brilliant ideas. Featured book - Growth Hacker Marketing by Ryan Holiday: https://amzn.to/2WN4HQv

The marketing world is a brand new world with new rules, those who don’t learn to adapt will be left behind. Featured book - Growth Hacker Marketing by Ryan Holiday: https://amzn.to/2WN4HQv

Quando si parla di libri da leggere assolutamente (che siano libri di marketing o libri di business) non potete non leggere i 6 che elenco in questo podcast.Non dico che sono i migliori libri di business o i migliori libri di marketing, ma sono quelli che hanno cambiato il mio lavoro e di conseguenza la mia vita.Alcuni, vi avviso, sono libri da leggere in inglese mentre per altri esiste la traduzione in italiano.Questi sono i miei libri consigliati:∙ The Art Of The Start, Guy Kawasakihttps://amzn.to/2mzm32m∙ Growth Hacker Marketing, Ryan Holidayhttps://amzn.to/2LjxtG7∙ Rework, Jason Fried (REMOTE:office not required)https://amzn.to/2uIJ6ME∙ Partire dal perché, Simon Sinekhttps://amzn.to/2LBh7b8∙ Credimi, sono un bugiardo, Ryan Holidayhttps://amzn.to/2Lxw91y∙ L'arte della guerra, Sun Tzuhttps://amzn.to/2mB0uhN∙ Growth Hacker, Raffaele Gaitohttps://amzn.to/2LGzwAp

The internet and evolution of traditional products has given rise to a new discipline in marketing called 'growth hacking' or "growth hacker marketing." Products are no longer just physical things, they are software products like apps, platforms and podcasts that have the potential of spreading themselves and playing a role in their own adoption. Growth hackers understand this power of virality, and use a combination of marketing, analytics and engineering to acquire and engage users—with the ultimate goal of users becoming brand advocates themselves. A growth hacker is a creative rule breaker. They must continually think of new and innovative ways to drive growth. They are masters in things like social media, blogging, A/B testing, copy wiring, UI/UX, automation, email marketing, SEO and more. While this might sound similar to a digital marketer, the main difference is that digital marketing is focused on brand and positioning, while growth hacking is all about testing and perfecting different tactics and strategies to achieve one thing and one thing only—GROWTH! In this episode, Hala interviews Josh Fechter, CEO and founder of BAMF (Badass Marketers & Founders), a growth marketing agency and exclusive Facebook community with over 30,000 members. Josh is the former head of growth for several venture-backed companies who rose to fame this year on LinkedIn by starting a viral storytelling trend that broke the professional social media network's algorithm. Growth hacking is not just a 2018 buzz phrase. Tune in to learn how Josh overcame early career failures, unlocked growth hacking secrets, and became one of the top growth marketing influencers in the world. Download Josh's BAMF Bible here: https://www.producthunt.com/posts/bamf-bible-2018  Want to connect with other YAP listeners? Join the YAP Society on Slack: bit.ly/yapsociety Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

W jaki sposób usługa Hotmail zdobyła 30 milionów użytkowników w 30 miesięcy? Jak się okazuje wystarczył jeden prosty trik, aby tego dokonać. Jeśli chcesz lepiej poznać ten inne przykłady, to zapraszam cię do posłuchania dzisiejszego odcinka podcastu o książce Growth Hacker Marketing autorstwa Ryan’a Holiday’a. Listen to “KKU#24 – Growth Hacker Marketing – Ryan Holiday” on Spreaker. A jeśli nie lubisz słuchać, to już tłumaczę skąd takie osiągnięcie Hotmail’a. Otóż wpadli oni na świetny pomysł, który nie był w tamtych czasach tak popularny jak dziś. Postanowili, że dodadzą w stopce każdego maila wysyłanego z ich poczty krótkie zdanie informujące, że “Ten e-mail został wysłany za pośrednictwem Hotmail”. Ta jedna rzecz spowodowała lawinę nowych kont i już po 30 miesiącach osiągnęli magiczną liczbę 30 milionów użytkowników. Jest to przede wszystkim książka dla: * marketerów i sprzedawców * przedsiębiorców * Specjalistów od PR Autor odpowiada w niej na następujące pytania: * Czym jest growth hacking? * Jak hakerzy wzrostu pomogli w sukcesie takim firmom jak: Dropbox, Facebook, Snapchat, Evernote, Instagram, AppSumo, czy Airbnb? * Jak wygląda sposób myślenia Growth Hackera? Uzupełniona jest też o opis doświadczeń autora, czyli w jaki sposób wykorzystał opisany schemat postępowania podczas promocji książki Tima Ferrissa “4-godzinny Mistrz Kuchni”, która od startu stała się bestsellerem, oraz przy okazji powstawania i promocji pozycji, której podsumowanie właśnie czytasz. I tutaj wymienia takie cztery kroki hakowania wzrostu, które będą skuteczne i niezależnie od tego w jakiej branży je zastosuje. Krok 1- Dopasowanie produktu do rynku Jaka jest najgorsza decyzja marketingowa? Wejście na rynek z produktem, którego nikt nie potrzebuje. Może znasz taki program jak Dragons’ Den? Był emitowany od 2011 roku w telewizji TV4 i polegał na tym, że można było do niego przyjść z pomysłem na biznes i otrzymać dofinansowanie ze strony obecnych w komisji inwestorów. Całkiem dobra opcja, no nie? Choć nigdy nie oglądałem go w telewizji, to bardzo popularny stał się na YouTube jeden z pomysłów – podpierak… Tak w skrócie – chodzi o przyczepiany do ściany stojak, który miałby służyć do podpierania się w miejscach publicznych, gdy wokół nie ma żadnych miejsc siedzących. Ale najlepiej opowiedzą o tym sami twórcy… Czy któryś z inwestorów się na to skusił? Niestety nie. I wcale się im nie dziwię. Już po ich komentarzach możesz się domyślać z jakiego powodu ten pomysł nie miał prawa wypalić. Twórcy przede wszystkim nie zadbali o to, co w growth hacking’u jest podstawą – dopasowanie produktu do rynku. Nie sprawdzili, czy ktoś to faktycznie kupi. Podstawą myślenia growth hackera jest, by produkt, który ma promować zaspokajał realną i palącą potrzebę jasno zdefiniowanej grupy odbiorców. Wprowadzenie takiego produktu na rynek jest jednocześnie najlepszą możliwą decyzją marketingową, jaką może podjąć firma. To, co tworzysz jest nieodłącznym i podstawowym elementem każdej kampanii.

"GROWTH HACKER MARKETING" - SCALE YOUR DROPSHIPPING BUSINESS ORGANICALLY!

"GROWTH HACKER MARKETING" - SCALE YOUR DROPSHIPPING BUSINESS ORGANICALLY!

Sometimes you just browse the internet and you see a product that just is so noticeable that you have to take a look at it. This is Hugh Thomas’ company Ugly Drinks in a nutshell. A bright, light blue can with various bold flavors, and the U looks like a tongue, like it’s teasing you. Not only that, but Ugly Drink’s clever marketing campaign is eye catching and a bit tongue in cheek! Ugly Drinks was kind enough to give me some ads to show, which you can see on our website. Hugh posts regularly on linkedin promoting his company but does it in a way where I want to know more about his company. Success after success, funny ad after funny ad, I just loved the way his team is challenging the soft drink market! I had to have him on the show and I am so glad I did. Not only did I learn about the creativity in marketing and branding behind Ugly Drinks, but Hugh gave really clear, transparent advice to help the budding food entrepreneur excel to their level. So if you want to hear how to start and market a food company from the ground up, Hugh gives great tactical advice to do this! From choosing a manufacturer, to leaving your job, to getting into stores, and so much more. Soon to be launched in the United States around the time this podcast airs, keep an eye on these guys. Not because they’ll be dominating, I mean, they definitively might, but this company is just a fun, bright, brand, and I’m sure that if you follow them, they will take you for a wild ride *NEW* Sponsor - Bakerpedia This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business. Sponsor – FoodGrads If you are even just a little bit interested in a career in food & beverage, you should join FoodGrads.  It’s an interactive platform where you can hear about different careers, hear from your peers, have a voice and share your story as well as ask specific questions and get feedback from industry experts across the sector. You can create a profile, add your resume and search for co-op, internships and full time opportunities just for Food Grads. Employers can find you too, they can recruit you for jobs and projects they need help with to give you the relevant industry experience you need. Join FoodGrads today! Just go to Foodgrads.com Sponsor – ICON Foods So let me pose this question to you food developers and R and D colleagues out there in Podcast land. Have you even run into a situation where you have marketing breathing down your neck to accomplish the impossible? I’ll bet. This is where my friends at Icon Foods can play a roll. Their ReformulateU initiative is in place and ready to help you reformulate with Clean Label Sugar Reduction in mind. Icon’s CEO Thom King was on one of my podcasts a while back and he literally wrote the book on cutting out sugar. His book Guy Gone Keto comes out in late March. If you are looking to cut down on your added sugars in your formulas and want a reliable supply chain partner in clean label sweeteners and ingredients look no further than Icon Foods. www.iconfoods.com or give them a call at 310-455-9876 Question Summary When someone asks what you do for a living what do you tell in a sentence or less?: I try to build a rebellious healthy drink brand Ugly is a flavored sparkingling water with no artificial flavors. We stand for the ugly truth For example, we targeted Red Bull. Most sugary drinks have the same taglines. They talk about how it improves people’s lives but not their health. Have you gotten criticism on your aggressive ads?: No, people are very receptive. People should have choice and transparency How did you meet your cofounder?: Thomas and Joe met in a drink company. Thomas was in marketing, Joe was in sales. Originally had a still bottle drink but consumers wanted canned sparkling water. The first step was: how do we even make this? Called a lot of manufacturing facilities. A lot of people said “no” but eventually found one. How do you have people validate a food product?: Start small, make your own batches and go to farmer’s market. Once you see repeat basis, you have something. You can test on a farmer’s market or even online. How do you find a copacker?: To get a copacker to notice you, invest in a domain name and email, and a logo to show that you are legitimate. If they can’t help you, you have to follow up: “do you know anyone who can?”. This question helped a lot. The steps you took to get to where you are today: I finished university and started at Heinz brand management team. Then I joined a smaller startup as their first marketer and had to do everything. The brand grew massively (he met Rihanna!). I met my cofounder and left when the team had 60 people. What is the different in working in a big company versus small company?: I hated structure in a big company but I missed it in the small company. You should have a simple plan as too much structure will overbear you. For example: We aligned our team to do store demos and not big shows. This allowed us to focus and refine. As the team grows, you can improve structure. Doing store demos helped a ton with communicating the brand to people. How long did it take you to transition full time to Ugly?: Thomas and Joe came up with the idea in 2013. Thought it would take 2-3 months, took 18 months to start. 9-5 job and production fumbles, legal fees, etc caused some delays. Was there a concrete period where you had to quit?: You need a 3 month notice period. We had to talk to the CEO and he gave us his blessing. We did 3 month runway from leaving our jobs and getting into stores. How did you get into stores?: Joe had some connections, but sometimes you have to get into the trenches Why did people accept your project?: The UK wants to try new things. Our team is super energetic and have people give us a chance Lisa Tse I always thought London had terrible food: In the past, yes. In the last 4 years, the CPG industry has innovated in London. The supply chain got more interesting. Jamie Oliver also was a huge factor of making people more adventurous and health contious My Food Job Rocks: The best feeling is seeing someone with your product walking down the street with someone. What do you look for in your first couple of employee?: Passion matters more. IQ and EQ matters a ton. Lots of varying skill sets. What type of food trends and tehcnologies are exiting right now?: Online commerce. There will be a lot of food that will be sold online. Plant based protein will also be popular because it’s appealing to all eaters. It’s better for your body and better for the world. Cold brew coffee and kombucha is exploding in the UK What is the best social media space for food brands?: Instagram and Facebook. Your website needs to be set up to handle the user experience. Have them “go into the funnel” What is the biggest challenge the food industry has to face?: The food industry needs to understand how the digital world works What is one thing in the food industry you’d like to know more about?: Microbiology! It would help me sleep better at night. We are creating products, they need to be safe. Who inspired you to get into food?: I’ve always loved how brands affect people. I’m excited in how my brand gave impact. What type of brands do you admire?: Hippeas and RXBar What makes a great marketing campaign?: You have to understand the consumer and understand what that consumer’s like Romancing the Brand Favorite Quote: You’re the average of the 5 people that you spend the most time with Favorite Book: The Obstacle is the Way by Ryan Holiday Favorite Kitchen Item: Toaster Other books by Ryan Holiday’s Growth Hacker Marketing, Ego is the Enemy, Perennial Seller Favorite Meal: Surprised my mom for lunch at The River Café in London. Jaime Oliver learned to cook there. It’s the people you’re with that matters. Any advice for food entrepreneurs?: Be patient and don’t spend money. Also really think a lot about your brand and vision. Where can we find you?: email me at hugh@uglydrinks.com, @uglyhugh, at linkedin How about Ugly?: We’re launching in the US early 2018! You can find us anywhere. Talk to us at hello@uglydrinks.com. We want to pay it forward.

There are a million reasons we like to bury our heads in the sand and just get lost in our art, but if you want your creative business to consistently thrive for the long haul, we need to stay tuned to the culture, where our audience’s attention is and what people are responding to in our work. Can you imagine any business completely ignoring their audience / the market and succeeding long term? Can you imagine a stock broker that didn’t follow the stock market? I believe that creative professionals are partially called to be like stock brokers in the stock exchange, but instead dealing in the currency of culture exchange. Ryan Holiday calls this ‘Product Market Fit’ in his book Growth Hacker Marketing, and in this episode we do a deep dive into WHY ignorance about your industry and culture in general is a terrible strategy and how to stay-tuned-in in such a way that you develop and evolve with your audience. CREDITS Thanks to Yoni Wolf and the band WHY? for our theme music. Thanks to my man Nate Utesch and his band Metavari for all the other tunes! soundcloud.com/metavari Thanks to Alex Sugg for editing and the podcast! www.alexsugg.com SPONSORS Astropad App - Turn Your iPad into a Graphics Tablet! The episode art was made using Astropad! http://astropad.com/?utm_source=Creative%20Pep%20Talk&utm_medium=Podcast&utm_campaign=Creative%20Pep%20Talk This Creative Pep Talk episode is brought to you by Twenty20 - where creative minds get authentic, real-world stock photos. If you’re looking to tell a true story through your brand, to deliver an honest message to your audience on social medias, the photos you use will matter. Twenty20 has crowdsourced millions of photos from a community over 350,000 photographers - all available under a simple, royalty-free license. Today, they’re offering listeners of Creative Pep Talk a 5-photo free trial. To start yours right now, go to twenty20.com/cpt

Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his work was internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I'm Lying: Confessions of a Media Manipulator–which the Financial Times called an “astonishing, disturbing book” was a debut bestseller and is now taught in colleges around the world. His subsequent books, Growth Hacker Marketing and The Obstacle is the Way were both published by Penguin/Portfolio.

Hey everyone, today our guest is Ryan Holiday, the former Director of Marketing at American Apparel and current Founder and Partner at Brass Check Marketing where he focuses on creative consulting, advising, and marketing. Ryan is the author of several books including “Ego Is the Enemy,” “The Obstacle Is the Way,” “Trust Me, I’m Lying,” and “Growth Hacker Marketing.” In today’s interview, we’ll be talking about the scary risk Ryan took to drop out of school at 19 and work as a media strategist as well as a research assistant for author Robert Greene, how his role as Director of Marketing at American Apparel led to writing his first book, why his books have sold over 200,000 copies in 20 languages, and how Ryan got to work with high-profile clients like Tim Ferriss, Tony Robbins, and Tucker Max. Ryan’s newest book “Ego Is the Enemy” came out June 14 and you can purchase it right here! Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Guest: Ryan Holiday is the bestselling author of multiple books, including The Obstacle Is the Way, Ego Is the Enemy and Growth Hacker Marketing.His company, Brass Check, has advised companies like Google, Taser and Complex as well as multi-platinum musicians and some of the biggest authors in the world, such as Tim Ferriss, Tony Robbins, and Arianna Huffington. His latest book, Perennial Seller, Ryan reveals to creatives of all stripes—authors, entrepreneurs, musicians, filmmakers, fine artists—how a classic work is made and marketed.Story: The art of making stuff and bringing it to the world. Stuff that lasts. Stuff that is designed to endure the test of time. We dive into his journey of becoming a writer, which was certainly not linear, and he's written some provocative things about what he's learned about the world of media, marketing and manipulation.Big idea: What we're really creating when we create something that we want to matter in the world.You’d never guess: At nineteen Ryan dropped out of college to apprentice under Robert Greene, author of The 48 Laws of Power.Current passion project: He does all this while minding a herd of longhorn cattle, goats (Bucket, Biscuit, and Watermelon), chickens, ducks, geese and a miniature donkey and a five-acre lake filled with bass, catfish, and sunfish at his Texas ranch outside Austin.Rockstar sponsors:Thrive Market has all the top premium healthy and organic products that I usually get from a grocery store but unlike your typical organic & non-GMO products that are marked up to premium prices, Thrive Market sells the same organic & non-GMO premium products at wholesale prices! To start your FREE 30-day trial, 25% your first purchase and FREE shipping by going to thrivemarket.com/GOODLIFE.

Welcome to episode #575 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #575 - Host: Mitch Joel. He has quickly become one of the most interesting people that I know. Ryan Holiday is a strategist and writer. To me he is really becoming one of the best writers on the state of business and growth that there is. He seems to lead two lives. In one life, he's an astute marketer that has released bestselling books like Trust Me, I'm Lying and Growth Hacker Marketing. In another life (that he seems to running at the same time) he's taking ancient stoic philosophy and making it cool again with his wildly successful bestselling books, Ego Is The Enemy, The Obstacle Is The Way and The Daily Stoic. His book, The Obstacle Is The Way, has been translated into seventeen languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. Now, he's back with a fascinating new book called, Perennial Seller - The Art of Making And Marketing Work That Lasts. I jumped at the opportunity to discuss this thinking in a world of Snaps, 140 characters, always-on marketing and more. Enjoy the conversation... Running time: 55:42. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Ryan Holiday. Perennial Seller - The Art of Making And Marketing Work That Lasts. The Daily Stoic. The Obstacle Is The Way. Ego Is The Enemy. Growth Hacker Marketing. Trust Me, I'm Lying. Follow Ryan on Twitter.  This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #575 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog ego is the enemy facebook google growth hacker marketing itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast nfl perennial seller ryan holiday social media the daily stoic the obstacle is the way trust me im lying twitter wpp

Una nueva generación de super marcas como Facebook, Dropbox, Airbnb y Twitter no han gastado un centavo en marketing tradicional. No en prensa, no comerciales de TV, No espectaculares. En lugar de eso ellos se apoyaron en nueva estrategia . Growth Hacking - Para alcanzar muchas más personas a pesar de sus modestos presupuestos de Marketing. Descubre que fue lo que hicieron, y domina los 4 pasos del Growth Hacking. Para saber más sobre como implementar el conocimiento para acelerar tus resultados regístrate en el programa conocimiento experto elite: https://conocimientoexperto.com/elite

Una nueva generación de super marcas como Facebook, Dropbox, Airbnb y Twitter no han gastado un centavo en marketing tradicional. No en prensa, no comerciales de TV, No espectaculares. En lugar de eso ellos se apoyaron en nueva estrategia . Growth Hacking - Para alcanzar muchas más personas a pesar de sus modestos presupuestos de Marketing.Descubre que fue lo que hicieron, y domina los 4 pasos del Growth Hacking.Para saber más sobre como implementar el conocimiento para acelerar tus resultados regístrate en el programa conocimiento experto elite: https://conocimientoexperto.com/elite

Una nueva generación de super marcas como Facebook, Dropbox, Airbnb y Twitter no han gastado un centavo en marketing tradicional. No en prensa, no comerciales de TV, No espectaculares. En lugar de eso ellos se apoyaron en nueva estrategia . Growth Hacking - Para alcanzar muchas más personas a pesar de sus modestos presupuestos de Marketing. Descubre que fue lo que hicieron, y domina los 4 pasos del Growth Hacking. Para saber más sobre como implementar el conocimiento para acelerar tus resultados regístrate en el programa conocimiento experto elite: https://conocimientoexperto.com/elite

Þorsteinn sá um vefmálin hjá Ölgerðini um árið 2006, einnig hefur hanns starfað hjá Móberg að sjá um vefi einsog Bland og fleiri. Í dag er hann vefstjóri Iceland travel. Þorsteinn fer yfir að á þessum tíma sem vefstjóri þá eru sömu vandamál sem þarf að leysa núna og fyrir tíu árum. Það er að segja leitarvélabestun, fyrirtæki vilja en sem fyrr finnast á leitarvélum. Þorsteinn fer yfir það hvað leitarvélabestun er, hvernig hún virkar og hvað hefur breyst. Bæði tæknilega á vefnum og eins efnið sem sett er á vefinn sé gott. Þorsteinn fer líka inn á það hversu mikilvægt er að hlúa að vefsíðum, setja inn gott efni og setja það inn á réttum tíma. Vefsíða er tilbúinn hún er sífellt í þróunn og þarf alltaf að hlúa að henni. Varðandi spurningu mína um leitarorð/keywords taldi Þorsteinn mikilvægt að á vefsíðum væri leitast við að ekki eingöngu svara fyrstu spurningu sem slegið er inn í leitarvél, heldur líka næstu þarf á eftir. Hann vitnaði þar í fyrirlestur Nick Wilsdon hjá Vodafone Uk á RIMC ráðstefnu nú í vetur, þar sem hann talaði um að þarf væri farið að leggja en frekar á herslu á að svara fleiri spurningum í kjölfar fyrstu, og þá meðal annars vegna mikillar aukningar í Voice search. Ég spurði Þorstein að því hvaða lesefni hann mælti með fyrir þá sem vilja elfla sig í þessum vefmálum og markaðssetningu á netinu. Fyrst má nefna Bókina um vefinn sem Sigurjón Ólafsson hjá Funksjon ræddi um í þætti 15 hér í Viskavarpinu. Einnig mælti hann með bókinni Markaðssetning á netinu eftir Kristján Má Hauksson og Guðmund Arnar Guðmundsson Að auki mætli Þorsteinn með Growth Hacker Marketing eftir Ryan Holiday SEO for growth eftir John Jantsch & Phil Singleton

Welcome to episode #525 of Six Pixels Of Separation - The Mirum Podcast. Some know Ryan Holiday as a media strategist, while others know him as a PR machine. Others know him as a speaker, and some know him as a bestselling author. Recently, it seems, Ryan has decided to focus on being a thoughtful non-fiction writer. His efforts have been paying off. His latest book, Ego Is The Enemy, has quickly become a huge bestseller. His last book, The Obstacle Is The Way, exploded as well, as many professional athletes (especially in the NFL) latched on to his modern take on stoicism. It may not seem obvious, but Ryan is looking back on an ancient form of philosophy and modernizing it with amazing insights for people today. How did he make this happen? What do brands (and business professionals) need to know about this? It's important and it matters. What is holding us back? How do we think about ourselves, others and the work that we do? Are social media and technology making us the worst people possible? Ryan's first book was, Trust Me I'm Lying, and his second book was, Growth Hacker Marketing. He's also a contributor to the New York Observer and many more. Many people consider Ryan to be one of the brightest thinkers in business today. I agree. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #525 - Host: Mitch Joel. Running time: 57:07. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Ryan Holiday. Ego Is The Enemy. The Obstacle Is The Way. Growth Hacker Marketing. Trust Me I'm Lying. Follow Ryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #525 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog ego is the enemy facebook google growth hacker marketing itunes j walter thompson jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog new york observer nfl philosophy ryan holiday social media stoicism the obstacle is the way trust me im lying twitter wpp

He is a media strategist, the former Director of Marketing for American Apparel and a media columnist and editor-at-large for the New York Observer. Holiday has also written for Forbes, Fast Company, The Huffington Post, The Columbia Journalism Review, ThoughtCatalog, Medium.com and the New York Observer, where he is the media columnist. In July 2012, Holiday's first book Trust Me, I'm Lying: Confessions of a Media Manipulator was released by Portfolio/Penguin. It debuted on the Wall Street Journal bestseller list. Holiday’s second book was Growth Hacker Marketing. The book attempts to show how traditional marketing efforts (billboards, press releases) are no longer the most effective, and why growth hacking is cheaper and more effective in today’s market. It was named one of Inc. Magazine's top 10 marketing books of 2014. Holiday’s third book The Obstacle Is The Way was published in 2014, The book has sold more than 100,000 copies. Now, i’m here to talk to Ryan about his 4th book, Ego is the enemy. Ryan has a monthly newsletter where he gives 10 amazing book recommendations which has over 55,000 subscribers currently. See acast.com/privacy for privacy and opt-out information.

Growth Hacker Marketing and The Obstacle Is The Way. Ryan’s an expert on media manipulation, resilience and growth - and his new book Ego Is The Enemy is due out soon. Tune in to hear why ‘fake it til you make it’ is terrible advice, why Donald Trump won’t last long, and what you can learn about business from Angela Merkel, Marina Abramovich, and Kanye West.     Time Stamped Show Notes: 01:12 – Nathan’s introduction 01:40 – “I’m fascinated with the accumulation of wisdom over the last thousand years” 02:25 – Ryan dropped out of college, and assisted Tucker Max and Robert Green 02:40 – Ryan was the director of marketing at American Apparel and has since authored 4 books 03:50 – He had a $250k advance on his first book, Trust Me, I'm Lying 05:35 – The economics of books - the advance might not be high, but sales can build 07:42 – The Obstacle is the Way has been used by the NFL, the military, and other competitive areas 09:06 – “If you can build multiple income streams, you can take more creative risks” 10:10 – Why write another book? 10:33 – “Writing is what I love...it’s what makes me feel fulfilled” 11:05 – Ryan’s latest book is Ego is the Enemy 11:55 – “You want a book to provoke a discussion” 12:30 – Almost every business book is based on the idea that “you’re doing great” - Ryan wanted to take that idea down 13:31 – “There’s a difference between confidence and ego. Ego is when you lose self-awareness and start living in illusions” 14:54 – “If you start believing in your own greatness, it’s the death of creativity” - Marina Abramovich 16:00 – It isn’t ego if you have a realistic confidence in your abilities - based on your own track record 16:40 – When ego becomes dangerous is when you act as though you’ve already accomplished the things that you’re really only starting to work on 17:50 – The problem with social media is that you can get credit for things that you haven’t yet done 18:43 – “If you tell a kid that they’ve done well because they’re smart, they’ll do worse than if you praise them for working hard” 19:28 – What about brainwashing yourself? Nathan: “Sometimes you can only achieve things by convincing yourself that you’re better than you are” 21:10 – Kanye West’s fashion line has failed because he didn’t apply the same work to it that he applied to his music. He made the mistake of thinking that he was successful because of who he was - not the work he put in 23:03 – Successful people aren’t successful because of their ego - sometimes it’s in spite of their ego 24:29 – “Passion is not a substitute for knowledge, it’s not a substitute for a plan or knowing what you’re doing” 27:15 – “You can’t build a reputation on what you’re going to do.” Would you want your doctor faking it until he makes it? Would you want a firefighter faking it until she makes it? 28:33 – “As a marketing tactic, talking about things before they happen is great - but don’t buy into your own crap” 29:39 – “Fear is a bad adviser” - Angela Merkel 30:58 – Fear of missing out and fear of risk are both bad advisers - focus on the data and you’ll make better decisions 32:08 – Donald Trump? “Demigods are successful in the short term - they’re very rarely successful in the long term”     3 Key Points: Confidence is great - but once you start believing your own hype, you’ll stop working effectively. Don’t let fear or ego make your decisions. Look at the data. You can’t build a reputation on what you’re going to do. There’s no substitute for sitting down and doing the work. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.   Show Notes provided by Mallard Creatives  

We’re featuring a second Ryan Holiday book as a Must Read. This book is so well-written and well-researched that after reading, you’re a better person for it. You can’t say that often about a lot of books! Get ready to change your mindset when it comes to marketing. We’ll also share why Ryan wrote this book […] The post MBA541 Must Read: Growth Hacker Marketing by Ryan Holiday appeared first on The $100 MBA.

Ryan Holiday is an author of three books, including Growth Hacker Marketing, and he’s an Editor at Large at the New York Observer. He dropped out of college at 19 to become director of marketing of American Apparel, and has since advised writer and artist clients such as Robert Greene, Tucker Max, and Tim Ferriss and many more. In this chat, we discuss Ryan’s writing process, both for books and articles, and advice for aspiring writers. We also discuss the media space — Buzzfeed, Vice, the NYT — and the misaligned incentives in journalism today, as elaborated upon in his first book, Trust me I’m Lying. And then we discuss life stuff: why he lives in the south, why he loves the Stoics, why he dropped out of college, why he reads so much, and what's next for him in his career. Edited by Alex Kontis

He is the director of marketing at American Apparel, where his campaigns have been used as case studies by Twitter, YouTube, and Google and have been written about in AdAge, the New York Times, and Fast Company. Ryan’s latest book, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, was released by Penguin on May 1st, and he is also the Best-selling author of Trust Me, I’m Lying, and Growth Hacker Marketing. Below are two free resources to IGNITE your Entrepreneurial journey! FreePodcastCourse.com: A free 15-day course that will teach you how to create, grow, and monetize YOUR Podcast! TheWebinarCourse.com: A free 10-day course that will teach you how to create and present Webinars that convert!

Dane is joined by author and media strategist Ryan Holiday to discuss practical tactics for marketing and personal discipline. Some of the topics they cover: Different perspectives and approaches to marketing and which ones work best. How to break into a new market and stand out in your current market. Ryan’s note taking and writing process. How passion and enthusiasm can get in the way of a successful business. RYAN HOLIDAY Author, Ryan Holiday is a strategist for bestselling authors and billion dollar brands. He is the former marketing director of American Apparel and his work has been used as case studies by Twitter, YouTube and Google. He has been written about in places like AdAge, the New York Times, Gawker and Fast Company, to name a few. Episode Sponsor: Fastermind Coaching: affordable business coaching for the indie entrepreneur. Links & Resources Mentioned on the Show Ryan’s Books: The Obstacle Is The Way Trust Me I’m Lying Growth Hacker Marketing @ryanholiday – Follow Ryan on Twitter. Robert Greene Thanks to Triple Scoop Music for providing the music for today s show and thanks to our wonderful audio producer Anna Queza of AQreative. The post Ep. 041 Growth Hacker Marketing with Ryan Holiday appeared first on Fastermind.co.

Have you heard the term “Growth Hacker” before? If no, this WeSpin Recipes podcast episode is definitely for you. And if you have, now you will also learn if the Growth Hacking concept works in the world of music. Clyde Smith, the founder of Flux Research, Dance Land, Crowdfunding for Musicians and an ex-Senior Contributor at Hypebot, was among the first to ever cover the topic of Growth Hacker Marketing in the context of the music industry. “Growth Hacker Marketing” is the name of Ryan Holiday’s book, by the way, who Clyde also interviewed for Hypebot last year. In this 30th episode of our podcast, you will get the basic understanding of Growth Hacking, its origins, and why it’s a mindset, and not a set of tools. While we mainly covered the basics and theory of the subject, you will see how to start applying this highly effective mindset to your music career today. Go to http://wespin.co/wsr30/ for the show notes and http://getacard.wespin.co/ to learn how to get a free WeSpin postcard by supporting the podcast.

Ryan is a media strategist, and prominent writer on strategy and business. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He is the director of marketing at American Apparel, where his campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, and Fast Company. Ryan's latest book, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph is being released by Penguin on May 1st. He is also the bestselling author of Trust Me, I'm Lying and Growth Hacker Marketing. He is currently an editor at large for the New York Observer and contributes to Thought Catalog from his home in Austin, Texas.

Ryan is a media strategist and prominent writer on strategy and business. After dropping out of college at nineteen to apprentice under Author Robert Greene, he went on to advise many Best-selling Authors and multi-platinum musicians. He is the director of marketing at American Apparel, where his campaigns have been used as case studies by Twitter, YouTube, and Google and have been written about in AdAge, the New York Times, and Fast Company. Ryan’s latest book, The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph, was released by Penguin on May 1st, and he is also the Best-selling author of Trust Me, I’m Lying, and Growth Hacker Marketing. Visit EOFire.com

Ryan Holiday is a marketing, media, PR and advertising expert and the author of 3 books... Trust me I'm Lying: Confessions of a Media Manipulator, Growth Hacker Marketing and The Obstacle is the Way.

Welcome to episode #384 of Six Pixels Of Separation - The Twist Image Podcast. Is the future of marketing going to be owned by engineers and hackers? Brands like Uber, AirBnB, Dropbox, Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media channels as a form of awareness and validation. It would lead some traditional marketing practitioners to wonder if these brands have uncovered the true secret to viral marketing, or if there is something much more substantive underneath the hood? There has been a lot of attention on the idea of Growth Hacking. Some call it Growth Hacker Marketing. That is the title of Ryan Holiday's latest business book. These Growth Hackers are engineers, coders and entrepreneurs who don't know (or follow) the traditional marketing path (because it's not something they have studied or practiced). They don't sit in the marketing department or have optics into the CMO's office. Instead, these people spend their entire day testing acquisition strategies and leveraging technologies like split A/B testing, web analytics and social listening tools to get people to try, share and loyally use their products and services. Holiday (who is also the author of Trust Me I'm Lying: Confessions Of A Media Manipulator) took some time to discuss this new form of marketing and what it all means. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #384 - Host: Mitch Joel. Running time: 47:58. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ryan Holiday. Growth Hacker Marketing. Trust Me I'm Lying. Follow Ryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #384 - Host: Mitch Joel. Tags: advertising podcast airbnb blog blogging brand business book business podcast david usher dropbox fast company growth hacker marketing growth hacking instagram itunes marketing podcast podcast podcasting ryan holiday the brand called you tom peters trust me im lying uber william arruda

Author and strategist Ryan Holiday returns to the podcast. Holiday's new book, "Growth Hacker Marketing" struck Covel as codifying many of the most important entrepreneurial precepts for success today. Covel and Holiday discuss the definition of "growth hacking"; the different forms of growth hacking; why many other marketing books pertain to big business rather than startups; the startup mentality; how Holiday turned to Bittorrent to launch Tim Ferriss' "The 4-Hour Chef"; platforms in the growth hacking mindset; letting others be lucky; growth hacking in the context of startups; the idea of a product market fit, changing your product, and assessing its strengths and weaknesses; the marketing implications of knowing the "the product is never done"; standing by your convictions but being open minded to change; the anachronism of press releases; Facebook, Twitter, and Instagram; the concept of other peoples' money, the lack of flexibility that goes along with that, and the importance of being able to change. Whether you are an entrepreneur with your unique idea, or even a trader, Holiday's engineering way of approaching the world should not be ignored. It's all about hard work and resourcefullness. Ryan Holiday can be reached at RyanHoliday.net and "Growth Hacker Marketing" is available wherever e-books are sold. Free Covel trend following DVD: trendfollowing.com/win.

Pete and Dom discuss their tips for using Social Media platforms (like Twitter, Facebook and YouTube) to promote yourself and your business, including tips on what not to do and why. The main points covered in this show are: * A definition of Social Media * Go where the hungry crowd is * The Marketing Symphony * Social Media for you vs your brand * Use and Mis-use of social media buttons -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Links =- - Books Growth Hacker Marketing - Ryan Holiday You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Online Dropbox - Awesome File Sharing platform http://makingonlinevideo.com - Dom's new Digital Magazine - Previous PreneurCast Episodes: All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. Episode 002 - The Marketing Symphony -= Win Stuff! =- We are now regularly receiving copies of books (and other goodies) from the authors we feature to give away to PreneurCast listeners. To enter our current competition, just visit: http://www.preneurmarketing.com/win Keep checking back for the latest competition and prizes! -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we're doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com