Podcasts about lying confessions

Die dunklen Geheimnisse der Medienmanipulation...in dieser Folge erklären wir euch wie die Medien manipuliert werden. Ryan Holiday stellt basierend auf seinen eigenen Erfahrungen als Medienberater dar, wie Nachrichten generiert, Geschichten verdreht und die Öffentlichkeit beeinflusst wird. Es geht unter anderum um:- Die Ursprünge und Motivation hinter Fake News- Beispiele für erfolgreiche Medienmanipulationen und ihre Auswirkungen- Strategien, um als Unternehmen oder Einzelperson in den Medien mit maximaler Reichweite zu kommunizieren- Ideen für eine kritischeren MedienkonsumEntdeckt, wie viel Wahrheit wirklich in den Nachrichten steckt.

หนังสือ Trust Me, I'm Lying: Confessions of a Media Manipulator ของ Ryan Holiday - สื่อโซเชียล คือสิ่งที่จะมาทำให้เรานั้นรับรู้ถึงสิ่งที่เป็นไป แต่มันไม่ได้แปลว่ามันจะต้องเป็นอย่างสิ่งที่สื่อออกมาทั้งหมด - การบิดเบือนของข้อมูลจึงเป็นสิ่งที่เป็นปกติสามัญในยุคสมัยนี้ ก็เพียงเพราะการรับรู้ข้อมูลทั้งหมดเป็นสิ่งที่ไม่ควรเกิดขึ้น - อย่างเว็บบล็อก ก็มีส่วนที่อาจจะใกล้ความเป็นจริงมากที่สุด แต่ก็ต้องดูว่าแต่ละบทความนั้นมีคนสนับสนุนหรือไม่อย่างไร - ข้อสังเกตข้อเท็จจริงของข้อมูลก็คือ หาความน่าจะเป็นให้เจอ เน้นโฟกัสที่ข้อความว่าในความจริงแล้วเขาต้องการสื่อถึงอะไรกันแน่ - ทั้งนี้ ไม่ใช่สื่อโซเชียลทุกแบบจะมีจุดประสงค์เดียวกัน มันจึงเป็นทั้งความท้าทายและบททดสอบว่า เราจะแยกแยะได้ไหม

We are delighted to speak with Danica Tormohlen today! Danica is a journalist and the VP of Content for the Tarsus Group (now part of Informa).  Danica is an icon in our industry with tons of experience! She has been through many crises in the trade show industry and has been writing about it since 1994. She joins us today to discuss her fascinating career and to share her unique perspective on where the exhibition industry is heading and how we can better use technology. Bio: An award-winning journalist who has reported on the trade show industry since 1994, Danica Tormohlen is VP of Content for Tarsus Group, which was recently acquired by Informa for $940 million. In her role, she oversees content for Trade Show News Network, Corporate Event News, and Exhibitor News Network. These leading media brands publish websites, newsletters, social media channels, videos, podcasts, and online and in-person programming for the trade show, corporate event, and exhibition industries. Tormohlen is proud to be a founding member of the Women In Exhibitions Network (WIEN) North America chapter and was appointed to serve on its executive committee in March 2023. The mission at WIEN is to empower women in the exhibition industry while helping to nurture the next generation of female leaders. She served as Co-Chair of the Education & Events Committee for the North American Chapter in 2021, hosting and producing monthly Zoom meetings with guest speakers, games, breakouts, Q&As, and more during Covid. Danica's journey Danica is proud to have been educated at the Missouri School of Journalism at the University of Missouri. In 1994, she began writing for Expo Magazine and immediately fell in love with the trade show industry, which, for her, is very much like a magazine come to life! She loves how it has allowed her to learn about different industries and keep up with emerging trends! Danica worked for some great people Danica was fortunate to have worked for some great people. She worked for Donna Sanford, the Founder of Expo Magazine, for seventeen years and then went to work for Trade Show Executive for the next ten years.  Changes Danica has seen in the trade show industry Danica has seen the trade show industry experience many changes, including recessions, 9/11, COVID, and the digital revolution. What struck her the most was how resilient the industry is and how much people wanted to get back together with others, face to face. She also believes the ability to use digital tools and data in conjunction with an in-person experience has changed the industry. Trends in the trade show industry The trade show industry is driven mainly by products and people wanting to meet with others to do business. The trends Danica has been noticing include the use of technology, flexibility around meetings, and how people have been personalizing and customizing meetings and events to suit their needs.  People are spending less time in the digital space People have been investing less time in the digital space since the return of in-person events. Danica has seen virtual trade show platforms where people can have an avatar walking through a virtual trade show floor and stopping at booths. But nobody seems to want to do that because the experience is not particularly interactive.  E-commerce discovery Danica has seen some e-commerce sites doing well lately because people have been doing some discovery first. That means people are looking at and selecting products on the e-commerce websites before meeting with vendors on-site at events to close the deals. Using data to do better business at events In the past, obtaining data was cost-prohibitive for many events. Fortunately, the cost of technology is coming down. So people are now using their phones to track where attendees are at events and do sentiment analysis to help them improve their exhibits and make better business decisions. Verify the source of online content It is scary to know that some online content is manipulated or fake. To ensure the content you are using is real, fair, and relevant, consider whether or not the source is reputable and trustworthy. If you have any doubts, verify the source.  Women in Exhibitions Network Danica is a co-founder of the Women in Exhibitions Network. The network is to empower and support women in the exhibition industry and increase their networks. The Women in Exhibitions Network is inclusive, so any woman in the industry can become part of it. The members meet online and in person to talk to one another. They are launching their first in-person global summit in June this year in the Netherlands. Exhibitor News Network Danica's latest project, the Exhibitor News Network, launched recently. It is a media platform for exhibit managers and event marketers. It has a website for sharing daily industry news, educating exhibitors, and helping them do their jobs better. Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with Danica Tormohlen On LinkedIn On Twitter Tarsus Group Women in Exhibitions Network Exhibitor News Network Books mentioned: Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday

    Chuck Thompson has appeared on Book Talk for his three previous titles, Smile When You're Lying: Confessions of a Rogue Travel Writer, To Hellholes and Back: Bribes, Lies, and the Art of Extreme Tourism, and Better Off Without 'Em: A Northern Manifesto for Southern Secession. Today, we have the second of a two-part interview about his most recent book: The Status Revolution: The Improbable Story of How the Lowbrow Became the Highbrow which is published by Simon and Schuster, and we'll also talk about the recent documentary he wrote about soft rock called, Sometimes When We Touch, which is streaming on Paramount Plus.   

  Chuck Thompson has appeared on Book Talk for his three previous titles, Smile When You're Lying: Confessions of a Rogue Travel Writer, To Hellholes and Back: Bribes, Lies, and the Art of Extreme Tourism, and Better Off Without 'Em: A Northern Manifesto for Southern Secession.  Today, we have the first of a two-part interview about his most recent book: The Status Revolution: The Improbable Story of How the Lowbrow Became the Highbrow which is published by Simon and Schuster.  

My First Million Podcast Notes Key Takeaways Check out My First Million Podcast Episode Page & Show NotesRead the full notes @ podcastnotes.orgEpisode 370: Sam Parr (@TheSamParr) talks to best-selling author, podcaster, bookstore owner, and former marketing director for American Apparel, Ryan Holiday (@RyanHoliday), about how to make money in publishing, creating a masterpiece, and investing in a ghost town. ----- Links: * Ryan Holiday * Trust Me I'm Lying: Confessions of a Media Manipulator * Brass Check * The Painted Porch Bookshop * Vinyl Me, Please * Ghost Town Living * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ------ Show Notes: (03:55) - Does the bestseller list still matter? (05:30) - Breaking down the #s of the publishing industry (29:20) - How big is your team? (35:10) - Who do you admire? (44:40) - The pros and cons of reality distortion fields (50:40) - Ryan's ghost town ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

My First Million: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- Episode 370: Sam Parr (@TheSamParr) talks to best-selling author, podcaster, bookstore owner, and former marketing director for American Apparel, Ryan Holiday (@RyanHoliday), about how to make money in publishing, creating a masterpiece, and investing in a ghost town. ----- Links: * Ryan Holiday * Trust Me I'm Lying: Confessions of a Media Manipulator * Brass Check * The Painted Porch Bookshop * Vinyl Me, Please * Ghost Town Living * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ------ Show Notes: (03:55) - Does the bestseller list still matter? (05:30) - Breaking down the #s of the publishing industry (29:20) - How big is your team? (35:10) - Who do you admire? (44:40) - The pros and cons of reality distortion fields (50:40) - Ryan's ghost town ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

My First Million Podcast Notes Key Takeaways Check out My First Million Podcast Episode Page & Show NotesRead the full notes @ podcastnotes.orgEpisode 370: Sam Parr (@TheSamParr) talks to best-selling author, podcaster, bookstore owner, and former marketing director for American Apparel, Ryan Holiday (@RyanHoliday), about how to make money in publishing, creating a masterpiece, and investing in a ghost town. ----- Links: * Ryan Holiday * Trust Me I'm Lying: Confessions of a Media Manipulator * Brass Check * The Painted Porch Bookshop * Vinyl Me, Please * Ghost Town Living * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ------ Show Notes: (03:55) - Does the bestseller list still matter? (05:30) - Breaking down the #s of the publishing industry (29:20) - How big is your team? (35:10) - Who do you admire? (44:40) - The pros and cons of reality distortion fields (50:40) - Ryan's ghost town ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Today, Eric Rozenberg is excited to share with you, the listeners, ten books that impressed and impacted him. He sincerely hopes that you will read and enjoy them and that they will inspire you as much as they did him!  Bio: Eric Rozenberg has helped thousands of entrepreneurs grow and manage their businesses better. His purpose is to inspire people with integrity and honesty, help them take action, get results, and develop their businesses and their lives. For two decades in his previous life, Eric consulted with Fortune 500 companies and produced award-winning sales meetings, incentive trips, product launches, and conferences in more than 50 countries across diverse industries. He believes organizations must create meetings and events that are not only breathtakingly memorable but also will bring corporate strategies to life and amplify team motivation/performance.  Eric is an acquisition entrepreneur, speaker, podcaster, and two-time Amazon bestselling author. His podcast, "The Business of Meetings", is the first podcast in the Meetings & Events Industry dedicated to business owners. Every Tuesday, listeners learn something new they can apply in their businesses and/or get inspired by amazing guests. His first book, Meeting at C-Level, is the first book on the Why of a meeting. It has been endorsed by 20 of the most influential leaders from the corporate and association worlds and helps professionals to position themselves as strategic partners. His second book, Before It's Too Late, A Love Letter to my Daughters and America, is a story of grit, perseverance, and courage. It describes why and how he and his wife brought their daughters to America and why it is the greatest country on Earth. Eric is a current member of the Entrepreneurs Organization (EO) and of The Strategic Forum. He also serves on the Board of Trustees of the Demoucelle Parkinson Foundation in Belgium and was the first European to serve as Chairman of the International Board of Meetings Professional International (MPI), the largest professional association in the Meetings and Events Industry. Eric's ten recommended books: The Joy of Success, by Susan Ford Collins The Business Model Generation, by Alexander Osterwalder and Yves Pigneur The Hawke Method, by Eric Huberman Trust Me, I'm Lying, by Ryan Holiday Who Not How, by Dan Sullivan and Dr. Benjamin Hardy The Alter Ego Effect, by Todd Herman Building a StoryBrand, by Donald Miller The Psychology of Money, by Morgan Housel One Last Talk, by Philip McKernan Before It's Too Late, by Eric Rozenberg The Joy of Success, by Susan Ford Collins Susan is a Co-founder of the Strategic Forum in Miami. She has been coaching people throughout her career. The Joy of Success: Ten Essential Skills for Getting the Success You Want was the first of the several books she has written. While writing the book, she looked into what made people successful and realized there are ten essential skills every successful person applies, regardless of their culture or country.  Eric found the ten skills she mentioned exciting and easy to apply. He particularly likes her idea of creating a Success File. The Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur (Designed by Alan Smith) Eric often refers to this book in his workshops or when people talk to him about their businesses because it is an interesting story. Alexander Osterwalder was writing a dissertation on business models, and that became his business. The idea behind it is to have different blocks to consider for any kind of business. You can download a tool called Business Model Canvas, where everything is mapped into one box to brainstorm a business model for a business of any size. It will eliminate the need to do market research for at least six months. The Hawke Method, by Erik Huberman Erik Huberman leads one of the fastest-growing digital agencies in America. He positioned the term “fractional CMO”. The book, The Hawke Method, is centered around the principles of awareness, nurturing, and building trust. The author gives concrete examples to illustrate ways to implement those principles. Eric recommends this book for anyone from beginners in the marketing field to seasoned entrepreneurs. Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday Ryan Holiday has written several books, including Stillness Is the Key and Perennial Seller. Trust Me, I'm Lying is a frightening book, but it is also enlightening. In the book, the author explains that incorrect information does get corrected after an article has been published. He also discusses what he did with a well-known retail chain regarding using social media to launch a product.  Who Not How by Dan Sullivan and Dr. Benjamin Hardy Dan Sullivan is a master coaching guru. Who not How is a principle that entrepreneurs and business owners who think they are irreplaceable and nobody can do things as well as they do, can apply to encourage them to move in the opposite direction. The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, by Todd Herman   Todd Herman is a fascinating person who coaches athletes and individuals. He wrote The Alter Ego Effect to explain that athletes reach a point where they have to go above and beyond what they would usually do, and the person they become when they put their engine in overdrive is known as their alter ego. In the book, the author explains how to create an alter ego and how to leverage its power to overcome challenges and achieve way more than you would usually achieve in your life. Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller This book is a must-read for anyone considering starting a new business or who may be re-inventing an existing business. The book explains the entire methodology and journey of using seven steps to create a StoryBrand to help them define the StoryBrand for their companies.  The Psychology of Money: Timeless Lessons on Wealth Greed and Happiness, by Morgan Housel This is a fascinating book about money. It contains impactful stories and themes to help readers reflect on their values and relationship with money. One Last Talk: Why Your Truth Matters and How to Speak It, by Philip McKernan One Last Talk is an invitation for readers to find their truth and speak it out loud to at least one person. The book gives a framework to help readers do it. It is called One Last Talk to challenge and inspire readers to focus their minds and open their hearts by making them face their metaphorical death. It is an inspiring and fascinating read! Before It's Too Late: A Love Letter To My Daughters and America, by Eric Rozenberg Eric is very proud of his book! It is a legacy project. It is the story of why Eric and his family left Europe, the rise of antisemitism, the rise of Islamism, and the cowardliness of leaders. The book goes into the current situation that prompted them to leave for America and the similarities and differences they see in America. The book has many links and references to help readers fact-check and learn more about what Eric has written.   Eric hopes you will enjoy reading these books!  Resource: Business Model Canvas Books Mentioned Meeting at C-Level, by Eric Rozenberg Before It's TooLate, A Love Letter to my Daughters and America, by Eric Rozenberg The Joy of Success, by Susan Ford Collins The Business Model Generation, by Alexander Osterwalder and Yves Pigneur The Hawke Method, by Eric Huberman Trust Me, I'm Lying, by Ryan Holiday Who Not How, by Dan Sullivan and Dr. Benjamin Hardy The Alter Ego Effect, by Todd Herman Building a StoryBrand, by Donald Miller The Psychology of Money, by Morgan Housel One Last Talk, by Philip McKernan Connect with Eric On LinkedIn On Facebook On Instagram On Website

After Facebook abandoned its attempt, Twitter is the latest to try integrating podcasts into their app. But they're making some crucial mistakes that prove that really, social media wants nothing to do with podcasting. So if that's the case, what can we do about it?What is the excitement around Twitter's “Podcasts” tab? What's the plan, and how does it affect leaders using audio to build trust and strengthen relationships? Also, why do social media and podcasting have such a fraught relationship?Twitter's announcementStarting Thursday, August 25, we're integrating podcasts into Twitter as a part of our newly redesigned Spaces Tab. We know that some discussions need more than 280 characters, and bringing people closer to the ideas, content, and creators they know and love is core to Twitter no matter where the conversations take place… These new hubs will also feature the most popular and engaging podcasts from around the world.A quote from senior product manager Evan Jones goes on to explain why this means podcasts like ours won't be found:What we're really trying to capture here is as if it's like another user recommending you something.What Twitter should do insteadIf you tweet the link to your podcast episode, we know how to get the actual podcast it came from. We can surface real listener recommendations as playable audio within the app.Why Twitter's podcasting implementation is doomed to failTwitter was an open platform almost from the beginning. There are two credible and open directories they could access for podcast listings, yet they're curating their own list of “popular” shows (ie: true crime, straight white male comedy, and sport).This isn't about providing a better experience, it's about user retention, and maximising time in-app.Audio is a secondary mediumWhen you listen to a podcast, you're inviting the host into your life. You're bringing them along while you do your daily stuff.Video, on the other hand, demands our full attention. And while we're attentive, we're also able to click and tap on ads.Facebook tried integrating podcasts and it didn't workWe're in a different state of mind when we scroll. We're not ready to put our phone down and listen to something long-form, we want to keep getting quick hits of info.What makes us share things?Anger, fear, excitement, and laughter. These four key emotions are what drives social sharing.Long-form audio might elicit those responses, but finding a context-free clip that can be shared on social media to create that same reaction is difficult.The pivot to videoWe're being told that in order for us to compete as podcasters, we have to include video.Those who gain to benefit from the video hype are those that traffic in ads, which are far easier to track in streaming video than they are in downloaded audio.Podcasting is a slow mediumPodcasts are a counter to social media in lots of ways. They provide a moment of respite, a moment of pause. They give us permission to choose how to engage our eyes and hands.How can we make social media work for us?Most of us don't have a big enough social audience to move the needle, and tactics for converting audiences can only work so much.Building a real audience takes time. In the meantime: Keep having the conversations that need to be had Make the show you want to hear Seek out answers to the questions you're asking Quietly build your back-catalogue of insight and info When people discover it, they'll have a treasure trove they'll thank you for If you've been at this for a number of years, ask yourself Am I learning stuff? Am I having fun? Am I building authority in my field? Do I have the energy to make it to the next milestone? If none of those questions elicit a “yes”, let's have a chat.Links Twitter's announcement of their Podcasts tab The Podcast Host's write-up Trust Me I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday Targeted daily engagement Discuss your podcasting needs with Mark Get clarity on your podcast's positioning and growth potential.Book a podcast audit

Episode 370: Sam Parr (@TheSamParr) talks to best-selling author, podcaster, bookstore owner, and former marketing director for American Apparel, Ryan Holiday (@RyanHoliday), about how to make money in publishing, creating a masterpiece, and investing in a ghost town. ----- Links: * Ryan Holiday * Trust Me I'm Lying: Confessions of a Media Manipulator * Brass Check * The Painted Porch Bookshop * Vinyl Me, Please * Ghost Town Living * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. ------ Show Notes: (03:55) - Does the bestseller list still matter? (05:30) - Breaking down the #s of the publishing industry (29:20) - How big is your team? (35:10) - Who do you admire? (44:40) - The pros and cons of reality distortion fields (50:40) - Ryan's ghost town ----- Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. ----- Additional episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto * #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Ryan Holiday is a writer, media strategist, and author of multiple books, including "Lives of the Stoics: The Art of Living from Zeno to Marcus Aurelius," Stillness is the Key," and "Trust Me, I'm Lying: Confessions of a Media Manipulator." He's the host of "The Daily Stoic" podcast. http://www.ryanholiday.net/ http://www.dailystoic.com/

The question we want to tackle in today's episode is: should people of faith be on social media? Are we contributing to people being drawn in and away from real life? Are we contributing to people just staring at their phone versus engaging with the world around them? And if we should be on social media, then how should we, as people of faith, be using it? We're both still working through how we feel about social media. And we definitely aren't trying to tell you how to feel about it. We're just sharing our experiences, and we hope it's food for thought. Show Links: Finding Peace Through the Rhythms of Life Episode Social Dilemma on Netflix Trust Me, I'm Lying: Confessions of a Media Manipulator Let's Connect: Instagram Wild + Beautiful Website Questions, comments, concerns? Email Lauren and Joanna at wildandbeautifulpodcast@gmail.com

Love the nomad lifestyle but not sure how to pull it off? You're in luck! In this episode, the panelists discuss their personal experiences working (and sometimes living) remote. They cover how to generate leads and book clients consistently, why the “multiplier effect” is HUGE for making your new ideas lucrative, and the ONE reason you don't need revolutionary ideas to find success. In This Episode What the panelists all learned from being digital nomads (and if it's right for you) How the panelists generated leads and booked clients while traveling abroad (and the apps they used to keep their income steady) Why the “multiplier effect” is the KEY to making your new idea lucrative The reason you DON'T need revolutionary ideas to find success (and the strategy to keep readers coming back for more) Sponsors Top End Devs (https://topenddevs.com/) Raygun | Click here to get started on your free 14-day trial (https://raygun.com/?utm_medium=podcast&utm_source=adventuresdevops&utm_campaign=devchat&utm_content=homepage) Coaching | Top End Devs (https://topenddevs.com/coaching) Picks Jillian- LUSH cosmetics Jillian- Airstreams and NOT cities Jillian- Kindle Jonathan- Merino wool for the BEST clothes Jonathan- Duluth Trading Company (https://www.duluthtrading.com/) Jonathan- MEI Voyager Backpack Will- Dr. Bronner's, 18-in-1 Hemp Pure-Castile Soap, Peppermint (https://shop.drbronner.com/products/peppermint-pure-castile-liquid-soap) Will- The 4-Hour Workweek (https://amzn.to/3J0n8bz) Will- Trust Me, I'm Lying: Confessions of a Media Manipulator (https://amzn.to/3HtmiDS)

Andrew Warner has been part of the internet startup scene since 1997. Andrew and his brother built a $30 million per year online business, which they later sold. After taking an extended vacation and doing some traveling, Andrew started Mixergy. Mixergy helps ambitious upstarts learn from some of the most successful people in business.Andrew and I talk about his new book, Stop Asking Questions. It's a great read on leading dynamic interviews, and learning anything from anyone. We also talk about longevity and burnout as an entrepreneur. Andrew gives me feedback about my interviewing style, the direction I should take the podcast, and much more.In this episode, you'll learn: Why you need to understand and communicate your mission How to get your guest excited about being interviewed What to do instead of asking questions How to hook your audience and keep them engaged Links & Resources ConvertKit Gregg Spiridellis JibJab Ali Abdaal The Web App Challenge: From Zero to $5,000/month In 6 Months Groove Zendesk Help Scout Jordan Harbinger Noah Kagan Bob Hiler Seth Godin Morning Brew Alex Lieberman Keap (formerly Infusionsoft) Notion Sahil Bloom Ryan Holiday Brent Underwood Ghost Town Living Trust Me, I'm Lying: Confessions of a Media Manipulator Damn Gravity Paul Graham Y Combinator Nathan Barry: Authority Ira Glass NPR This American Life Barbara Walters Richard Nixon interview Oprah interview with Lance Armstrong Matt Mullenweg Chris Pearson Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue Peter Thiel Gawker Nick Denton The Wall Street Journal Rohit Sharma SanDisk Jason Calacanis Dickie Bush Sean McCabe Daily Content Machine Jordan Peterson Tribes Warren Buffet Sam Walton Ted Turner GothamChess LinkedIn Learning (formerly Lynda.com) Inc.com: Selling Your Company When You're Running on Fumes Chess.com Mark Cuban James Altucher Rod Drury Andrew Warner's Links Andrew Warner Stop Asking Questions Mixergy Episode Transcript[00:00:00] Andrew:The top 10 interviews of all time are news-based interviews. We, as podcasters, keep thinking, “How do I get enough in the can, so if I die tomorrow, there's enough interviews to last for a month, so I can be consistent, and the audience loves me.”That's great, but I think we should also be open to what's going on in the world today. Let's go talk to that person today. If there's an artist who's suddenly done something, we should go ask to do an interview with them.[00:00:32] Nathan:In this episode, I talk to my friend, Andrew Warner, who I've known for a long time. He actually played a really crucial role in the ConvertKit story in the early days, and provided some great encouragement along the way to help me continue the company, and get through some tough spots.We actually don't get into that in this episode, but it takes an interesting turn because we just dive right in.Andrew's got a book on interviewing. He runs Mixergy. He's been, running Mixergy for a long time. We talk about longevity and burnout, and a bunch of other things. He dives in and challenges me, and gives me feedback on my interviewing style. Where I should take the Podcast, and a bunch of other stuff. It's more of a casual conversation than the back-and-forth interview of how he grew his business. But I think you'll like it. It's a lot of what I'm going for on the show.So anyway, enjoy the episode.Andrew, welcome to the show.[00:01:25] Andrew:Thanks for having me on.[00:01:26] Nathan:There's all kinds of things we can talk about today, but I want to start with the new book that you got coming out.This is actually slightly intimidating; I am interviewing someone who has a book coming out about how to be good at interviewing. Where do we even go from here? You were saying that you have thoughts?[00:01:47] Andrew:I have feedback for you. I have a thoughts on your program.[00:01:51] Nathan:I'm now even more nervous.[00:01:52] Andrew:I've been listening, and I've been following, and I've been looking for questioning styles. Is there feedback I could give him? I mean, I've wrote a whole book on it. I should have tons of ideas on that.I don't. Here's the thing that stood out for me watching you. There's an ease and a comfort with these guests, but I'm trying to figure out what you're trying to do with the Podcast. What is connecting them? Are you trying to bring me, the listener, in and teach me how to become a better creator who's going to grow an audience and make a career out of it? Or are you trying to learn for yourself what to do?How to become closer to what Ali Abdaal doing, for example, or Sahil Bloom? Are you trying to do what they did, and grow your audience? Or is it a combination of the two?I think the lack of that focus makes me feel a little untethered, and I know that being untethered and going raw, and letting it go anywhere is fine, but I think it would be helpful if you gave me a mission.What's the mission that Nathan Barry's on with the Podcast. Why is he doing these interviews?[00:02:56] Nathan:Oh, that's interesting. Because it's probably different: my mission, versus the audience members' mission.[00:03:05] Andrew:I think you should have a boat together and, but go ahead.[00:03:08] Nathan:I was going to say mine is to meet interesting people. Like that's the thing I found that, podcasts are the pressure from two sides, one as a creator, as an individual online, like I'm not going to set aside the time to be like, you know what, I'm going to meet one interesting person a week and we're just going to have a conversation riff on something like that.Doesn't happen the times that, you know, the years that I didn't do this show, I didn't set aside like deliberate time to do that. And then the other thing is if I were to set aside that time and send out that email, I think a lot of people would be like, I kind of had to have a busy week. I don't know that I've, you know, like yeah, sure.Nathan, whoever you are. I did a Google search. You seem moderately interesting. I'm not sure that I want to get on that.Like a, get to know[00:03:58] Andrew:They wouldn't and it would be awkward. And you're right. The Podcast gives you an excuse. I think you should go higher level with it though. I think you should go deep to the point where you feel vulnerable. I think what you should do is say something like this, isn't it. You have to go into your own into your own mission and say, this is what it is.And just, so let me set the context for why this matters. I think it helps the audience know, but it also helps you get better guests to give better of themselves. I talk in the book about how I was interviewing Greg spirit, Dallas, the guy who created jib, jab, you know, those old viral video, it was a fire video factory that also created apps that allowed you to turn your yourself into like a viral meme that you could then send to your friends.Anyway, he didn't know me. He was incredibly successful. He was, I think, person of the year, a company of the year named by time. He was on the tonight show because he created these videos that had gone viral. And yes. He said yes, because a friend of a friend invited him, but I could see that he was just kind of slouching.He was wearing a baseball cap. It wasn't a good position. And then he said, why are we doing this? And I said, I want to do a story. That's so important. That tells the story of how you built your business. Yes. For my audience. So they see how new businesses are being built online, but let's make it so clear about what you did, that your great grandkids can listen to this.And then they will know how to great grandfather do this and put us in this situation. And that's what I wanted. I wanted for him to create that. And he told me that afterwards, if he had known that that was a mission, he wouldn't have put his hat on. He said that after that, he started thinking about the business in a more in depth way, visualizing his great grandchild.And then later on, he asked me for that recording so that he could have it in his family collection. So the reason I say that is I want us to have a mission. That's that important that yes. You could get somebody to sit in front of the camera because you're telling me you're doing a podcast, frankly.Right. You're with ConvertKit they're going to say yes, but how do you bring the best out of them? And that's it. And so that's why I'm doing this. And so one suggestion for you is to say something like.I'm Nathan, I've been a creator my whole life, but I'm starting from scratch right now with YouTube.I've got 435 people watching YouTube. It's not terrible, but it's clearly not where I want to end up. And so what I've decided to do is instead of saying, I've created the book authority, I wrote it. I'm the one who created software that all these creators are using a ConvertKit. Instead of, instead of allowing myself to have the comfort of all my past successes, I'm going to have the discomfort of saying, I don't know what it's like.And so I'm going to bring on all these people who, because maybe I've got credibility from ConvertKit are going to do interviews with me. And they're going to teach me like Alia doll and others are going to teach me how they became better creators, better business people. I'm going to use it to inform my, my, growth on YouTube.And by the way, You'll all get to follow along. And if you want to follow along and build along with me, this is going to come from an earnest place. Now I've obviously gone. Long-winded cause I'm kind of riffing here, but that's a mission. And now we're watching as you go from four to 500, now we care about your growth.Now there's someone giving you feedback and more importantly, there's someone who then can go back years later and see the breadcrumbs. Even if the whole thing fails and say, you know what?Nathan made it in virtual reality videos. And he's amazing. But look at what he did when YouTube was there. He clearly didn't do it, but he aspired right. I could aspire to, if I don't do it, I'll do it in the next level. That's that's what I'm going for with it. I talk too much sometimes and give people too much, too much feedback. How does that sit with you?[00:07:14] Nathan:I like the idea. I particularly love anytime a creator's going on a journey and inviting people along for it, right. When you're sitting there and giving advice or whatever else, it's just not that compelling to follow it unless there's a destination in mind. So I did that with ConvertKit in the early days of, I said, like I called it the web app challenge said, I'm trying to grow it from zero to 5,000 a month in recurring revenue.Within six months, I'm going to like live blog, the whole thing. people love that another example would be also in the SAS space, but, the company grew, they did a customer support software and they, I think. They were going from 25,000 a month to 500,000 a month was their goal. and they even have like, in their opt-in form, as they blogged and shared all the lessons, it had like a progress bar.You'd see, like MRR was at 40,000,[00:08:08] Andrew:Every time you read a blog post, you see the MRR and the reason that you don't remember what the number was is I believe that they changed it, you know, as they achieve the goal, they, they changed it to show the next goal on their list. And yeah, and you've got to follow along now. Why do I care? The groove, HQ or groove is, is growing a competitor to Zendesk and help scout.But now that I'm following along, I'm kind of invested now that I see how they're writing about their progress. I really do care. And by the way, what is this groove and why is it better than help scout and the others? Yeah. I agree with you. I think that makes a lot of sense. I think in conversations also, it makes a lot of sense.I think a lot of people will come to me and say, Andrew, can I just ask you for some feedback? I'm a student. Can I ask you for support? It's helpful for them to ask, but if they could ground me in the purpose, if you could say to somebody I'm coming to you with these questions, because this is where I'm trying to go, it changes the way that they react.It makes them also feel more on onboard with the mission. I have a sense that there is one, I'm just saying nail it, you know, who does it really good? who does a great job with it is a Jordan harbinger. He starts out his each episode is almost if you're a fan of his, it's almost like enough already. I get that.You're going to do an opt-in in the beginning of the Podcast. I get that. What you're trying to do is show us how to whatever network now and become better people. But it's fine. I'd much rather people say, I know too much about what this mission is. Then I don't.[00:09:26] Nathan:Do you who's afraid anyone else tuning in? What, what is Jordan's mission? What would he say is the mission that[00:09:32] Andrew:It's about, see, that's the other thing I can't actually, even though I've heard it a billion times, he's adjusted it. It's about, self-improvement making me a better person better, man. And so the earnestness of that makes me accept when he brings somebody on who's a little bit too academic who's, Jordan's interested in it or a little bit too practical to the point where it feels like I'm just getting too many tips on how to network and I don't need it, but I've got his sensibility.He's trying to make me a better person. And so I think with interviews, if you, if you give people the, the mission, they'll forgive more, they'll accommodate the largest and it does allow you to have a broader, a broader set of topics.[00:10:14] Nathan:Yeah. I'm thinking about the mission side of it. Like all of that resonates. and I love when an interview is questions are Like are the questions that they specifically want to know? It's not like I went through my list and this seems like a good question to ask instead. It's like, no, no, no, Andrew specifically, I want to know what should I do about, this?And I'll even call that out in a show and be like, look, I don't even care if there's an audience right now. Like this is my list, you know?[00:10:41] Andrew:Yes.[00:10:41] Nathan:But the, like if we dive into the mission, the one that you outlined doesn't quite resonate. And I think the reason. I think about, creators who have already made it in some way.And it starts to lose that earnestness. Like, honestly, I'm not that interested in, in growing a YouTube[00:11:00] Andrew:I don't think that that's I don't think that that's it for you. It's true. That's a little bit too. I don't know. It's it's a little, it's a little too early in the career. There is something there. I don't know what it is and it can't be enough. It can't be enough to say I need to meet interesting people because that's very youth centric and I'm not on a mission to watch you, unless you're really going to go for like the super right.And we're constantly aspiring, inspiring. the other thing it could be as you're running a company, you're trying to understand what's going on. No Kagan did that really well. I actually have the reason that I know this stuff is in order to write the book. I said, I have all my transcripts. I can study all the ways that I've questioned, but I also want to see what other people have done.And so Noah Kagan did this interview with an NPR producer. I had that transcribed to understand what he did and what he learned. One of the things that he did in that, that made that such a compelling interview is. He was a podcaster who wanted to improve his podcasting. And he, I think he even paid the producer to do an interview with him on his podcast so that he could learn from him.Right. And in the process, he's asking serious questions that he's really wondering. He's trying to figure out how to make a show more interesting for himself. Now. Clearly someone like me, who wants to make my Podcast more interesting. I'm like mentally scribbling notes as I'm running, listening to the podcasting.Oh yeah. The rule of three, like what are the three things you're going to show me?Well, yeah, at the end he did summarize it and he did edit. I don't like the edits at all because the edits take away some of the rawness of it and the discomfort which I personally enjoy, but I see now how he's editing it out.And it's, it's interesting to watch that progress.[00:12:32] Nathan:Yeah, I'm thinking through. The different angles that I could take with this. cause I like it and I feel like there's a, a thread that's not quite there. And I felt that on the show. Right. Cause people ask, oh, why are you having this guest on versus that guest? and it is that like, I, I find them interesting.There's also another angle of like probably half the guests maybe are on ConvertKit already. And so I want to highlight that. And then the other half of the guests aren't and I want them on ConvertKit and so that's an, you know, an incredibly easy, I can send you a cold email and be like, Andrew switched to ConvertKit.Right. Or I could be like, Hey, you know, have you on the show, we could talk. and we've gotten great people like in the music space and other areas from just having them on the show and then[00:13:18] Andrew:Can I give you, by the way, I know it's a sidetrack and I give you a great story of someone who did that. Okay. it's not someone that, you know, it's a guy who for years had helped me out. His name is Bob Highler every week he would get on a call with me and give me advice on how to improve the business.And then at one point he said, you know what? I need new clients. I want to start going after people who are, I want to start going after lawyers, helping them with their online ads, because lawyers aren't, aren't doing well enough.He started doing all these marketing campaigns because he's a marketer. And so one of the things he did was he got these cards printed up.He said, they look just like wedding invitations, beautiful. He, he mailed them out to lawyers. He got one, two responses. Like nobody would pay attention to a stranger, even if they were earnest and sending those out. And he goes, you know, and then he gets on a call. He doesn't even know what to say to people.If he just cold calling goes, I'm going to try to do that. And Andrew, I'm going to do an interview show for lawyers. He picked bankruptcy lawyers. He started asking them for interviews. They were all flattered because they also want another good Google hit. Right. And so they said yes to him and he asked them questions.Then I started learning the language. I forget all the different terms that he learned about how, about how they operate. But he said, inevitably at the end, they'll go after it was done. And say, by the way, what are you. And then he'd have a chance to tell them. And because he's built up this rapport and they trust him, they were much more likely to sign them.He signed up his customers, just like that, just like that. It's a, I think it's an, it's an unexplored way of doing it, of, of growing a business, taking an interest in someone, shining a light on them, helping them get that Google hit and helping them tell their story. And then by the way, will you pay attention to the fact that I've got a thing that if you like me, you might like also,[00:14:50] Nathan:So a few years ago, I was in New York and Seth Goden had come out to speak at our conference and he'd ever said, Hey, if you're in New York and want to make the pilgrimage up to Hastings on Hudson, you know, of outside the city, like come up and visit. And so I did that and it's so funny, cause it is like this pilgrimage to you, you like take the train up along the river. You know, I don't know what it is an hour and a half outside of the city. and I was asking Seth advice at his office, about like how to reach more authors. I think that was the question I asked him specifically and he just, he was like, well, what do authors want? And I was like, ah, I, some more books I guess.And he's like, yeah know. And so like we went through a series of questions, but he's basically what he came to was, find a way to get them attention so that they can grow their audience to sell more books. And he was suggesting a podcast is the way to do that. What's interesting is that's the side, like that's the other half of it, right.I want to meet interesting people. I want to, Like get more of those people that I find really interesting on ConvertKit pushed the limits of like, our customer base in, in those areas. And then the third thing is I want to do it in a way that's high leverage in my time. Write of, I want to do it.That creates something, for people watching and listening along so they can follow the journey. But I still don't see,I would say two thirds of that is about me, right?[00:16:18] Andrew:It's not only that, but all these things are byproducts more than they are the clear goal. You're going to get that. No matter what, if you just talk all day about what? No, not talk all day. If you do, what was it? I'm the founder of morning brew does nothing, but like a 15 minute, if that sometimes five minutes.[00:16:37] Nathan:Alex Lieberman.[00:16:38] Andrew:Yeah, just what, what goes on in his life now it's changed over the years or so that he's done it, but it's just, here's what we were thinking about today. Here's how I'm deciding to hire somebody BA done. He's just doing that. That's enough to get attention enough to also broaden his audience enough to bring us in and then so on.So I think if you just did nothing, but get on camera and talk for a bit, you'll get that. But I think a higher leverage thing is to tap into that personal mission and let all the others come through along the way and all the other benefits, meaning that you will get to meet people and change the way you think you will get to get people to switch to convert kit.And so on, by the way, that's such a, like an impressive thing for you to admit, to say, I want to have these guests on because I want to assign them up. I think a lot of people would have those ulterior motives and[00:17:23] Nathan:Oh, no, you got to just talk about, I mean, that's something you and I, for as long as we've known each other have been very, very transparent in both of our separate businesses and our conversations and it's just, everyone wants that. Right? Cause they're like, I think I know why Nathan is doing this, but he wants.And that would be weird, but if we go to the mission side of it, there's mission of like this, I'm going to improve the world side of mission, which definitely exists that can protect you. And I got my little plaque behind me. It says we exist to help creators are living. And so we can take that angle of it, thinking of like the, the goal journey side of things, since we're just riffing on ideas.One way that might be interesting is to make like a top 100 list of the top 100 creators we want on ConvertKit. And the whole podcast is about interviewing those people and reaching them. And, and so it could be like, this is what I'm trying to accomplish. And you're going to learn a whole bunch along the way as a listener, but you, you know, we check in on that.And then another angle that we could take that would be different is the, like we're going together. We're going to help the creator make the best version of their business. And so you make it more of a.We're both peers diving in on your business, riffing on it, you know, how would we improve it? that kind of thing.[00:18:43] Andrew:I think helping creators create a business, seems like something others have done, but not quite your approach, your style, the way that you will go and carve something is this is the thing that's over your head that says create. Is that something you carved in your wood shop? Then I saw on Instagram.Yeah, right. The sensibility of I've got to create it my way. Instead of that's a pain in the ass, I got a business to run who like, right. You're not going to see, for example, infusion soft, go, we need a plaque. Let's go to the wood shop. No, you're not. It's just not their sensibility. Right. Coming from a sensibility of someone who cares about the details, who every button matters in the software, everything behind your shoulder matters to you for yourself, even the stuff I imagine.If you look forward would have a meaning there, it wouldn't be random chaos. Is it random chaos in front of, on the[00:19:32] Nathan:The desk is random chaos, but there's a sign that says the future belongs to creators up there. And[00:19:38] Andrew:Okay. I think I might've even seen that online somewhere. So I think that coming, coming from the business point of view, With a sense of creator's taste, I think is something that would appeal to a lot of people. For whom seeing, for example, my take on business would be completely abhorring. All I care about is where the numbers are and what it's like.Right. Well, even allium doll's take on, it would not be, would not be right, because he's much more about every movement needs to matter. He can't just have a checkbox in notion it Ellis has to fire off five different other things that notion because otherwise you're wasting time. Why type five things when you could type one, right.It's a different sensibility. And I think you've always done really well drawing in that audience. I remember talking to a competitor of yours who started around the same time, also done really well about why you were, you were really growing tremendously faster. and they said he nailed it. He nailed who his audience is.It's the bloggers. It's these early creators who, who didn't have. Who didn't have anyone speaking for them. And you did that. And I think maybe that's an approach to saying, look, we are creators. And the business of creation is, or the business of being a creator is evolving and we want to learn about every part of it.And then it's interesting to hear how somebody growing their audience in an interesting way. How is somebody thinking about writing? I love that you asked Sahil bloom about how long it took him to write. I know he talks about it a bunch, but it's, it's interesting to hear him go with you about how it is like a five hour, seven hour writing job for him, right.To write fricking tweets. He's writing tweets, right? You've got people just firing off the tweet. He's spending five, seven hours on it. And, and he's also not a guy who's just like, right. It would be something if he was still in school playing baseball, and this is his intellectual, whatever. No, he's now running in investments.He's making decisions. He's helping promote his, his portfolio companies and he's spending five hours writing and he's doing it like one a week instead of one an hour. Right. It's all very interesting. And that approach, I think, ties completely well with ConvertKit.[00:21:41] Nathan:Okay. So where does that take us on like the mission or the hook for the show? Cause we're.[00:21:48] Andrew:Okay. Here's what I would do. I would, I would just keep riffing go. My name is Nathan Barry. You probably know me from convert kit. I'm doing this podcast because I like to meet interesting people. And here's the thing I'm trying to do or I'm I I'm doing it because I'm compelled to talk to these people who I admire.And I also want to learn from them about how they create and just riff on it. Like every week, even have every interview have a different one, until you feel like, oh, that's the one that feels just right. But if we just here, I want to have this person on, because I'm trying to learn this thing. I want to have this on because secretly I'm trying to see if I can get him to be at, see if I can get Ryan holiday to actually be on convert kit.Right. Boom. Now, now we're kind of following along as you're figuring it out. And that's also[00:22:29] Nathan:Yeah.[00:22:29] Andrew:The way, is Ryan holiday going to be on here or what?[00:22:31] Nathan:On the show,[00:22:33] Andrew:Yeah.[00:22:34] Nathan:Probably we were just talking the other day. We have a shared investment in a ghost town, So we, we often talk about that,[00:22:40] Andrew:Oh yeah. I've[00:22:42] Nathan:Other thing[00:22:43] Andrew:That ghost town. Oh, that's a whole other thing I've been watching that[00:22:45] Nathan:I need to have speaking of the ghost town, I didn't have Brent Underwood on because that Is an insane story of everything going on with town, but it's just been building this massive audience.[00:22:58] Andrew:Who's doing YouTube videos from there? He[00:23:00] Nathan:Yeah. And he's now got 1.2[00:23:01] Andrew:Yeah,[00:23:02] Nathan:Subscribers on YouTube, like 2 million on[00:23:04] Andrew:I had no idea. I watched him in the early days of the pandemic go into this place by himself. Almost get trapped, driving his car to get there. Right. I go, this is fun content. And usually when you watch someone like that and good morning, America go, and I'm going to jump out of this thing.And I've never jumped before, maybe whatever. I don't know.Yo, the producer's not going to let you die. It's fine. Here you go, dude. Who's just trying to get attention for this thing. Cause he has some investors who he wants to make sure get what they want. Yeah, you could die. What the hell is you doing?What? Like I'm going to, I'm going to go down this hole and see if there's anything over you yet. Dude, you could[00:23:41] Nathan:Yeah. It's, it's pretty wild. I actually, some of the weeks that he don't, he, that he didn't post the videos. I'd like, texted him, be like, Brett, you're still alive because you know, the video was the way that we knew every Friday, like, okay, Good Brent. Still alive, everything. Everything's good. Anyway, I got to have him[00:23:58] Andrew:All right. If you do talk to, if you talk to Ryan holiday, I feel like you totally nailed his writing style, where you, you said in one of your past episodes that he can take a whole historical story, sum it up in two sentences to help clarify the moment that he's writing about. And it's like a toss away thing, right? Just toss it away and then move on and go, dude. That's a whole freaking book. In fact, just turning the whole thing into just two sentences to fit in there would take silo, bloom five hours. You put it in a book with other, like there a bunch of other sentences. So that's good. But here's what I think you should talk to him about.Or here's my, my one suggestion. He has not talked about Marketing since he created, trust me. I'm a lot. Trust me. I'm lying, which was a phenomenal book that then I feel like he distanced himself from when he became more stoic and more intellectual. Fine. He is still a great, great marketer along your style, your tasty.And in fact, he's becoming the people who I can think of that are very, ConvertKit like philosophy in their creation plus promotion. He nails it, right? Art that takes so much pain that you've mentioned, and we've all seen it. He has boxes of index cards to create these sentences that most people would just throw away, not pay attention to, but are super meaningful.And at the same time, he knows how to promote. He knows how to get his ideas out there. He knows how to sell a coin that says you're going to die in Latin, that people put in their pockets that are more than just selling a coin. It's selling this transferable viral, real life thing. Right. So anyway. And is he should be on a ConvertKit too.[00:25:29] Nathan:He is, he is[00:25:30] Andrew:Okay. Good.[00:25:31] Nathan:Half of his list started in Berkeley. The other half are in the process of switching over. So, you know,[00:25:36] Andrew:Okay. Yeah, that's the hard part, dude. I I'm with infusion soft. I can't stand them. If you understand how much I do not like them. I do I ever talk negatively about anyone. No. Bring up politics, Joe Biden, Donald Trump. I got no strong opinion about anything you talked to me about, about infusions. Ah, but the problem is it's so hard to wean yourself off of these things because once you're in a system, that's it[00:25:56] Nathan:Well we'll make it happen. W w we'll figure out a way, but the new book landing page for it, I went on there and inspected element. It's definitely a ConvertKit for them. I was pretty happy about it.[00:26:06] Andrew:Oh yeah, yeah, yeah, yeah. So truthfully it was, I said, I'm not going to school around here. It would have probably been easier for me to go with, with infusion soft because then we all we'd have to do with tag people who were interested. And then I could, I don't want that. I don't want that nonsense because it comes with overhead.That becomes an obstacle to me, communicating with my audience by, by overhead. I mean, they've got historic legacy. Requirement's that mean I can't do anything right. You I'm on my iPad. I could just go in and send a message out. Or actually I haven't sent a message out. Someone else has sent a message out.Our publisher sent a message then from damn, ah, damn gravity. But I, but if someone says there's a problem, I can go in and see it.[00:26:44] Nathan:Right.[00:26:44] Andrew:And make adjustments. The whole thing just fricking works. Right?[00:26:47] Nathan:So I want to talk about the book more. Let's talk[00:26:49] Andrew:Sure.[00:26:50] Nathan:And now I have you here.[00:26:52] Andrew:Ben needs, us to talk about the book. He's the publisher.[00:26:54] Nathan:We'll get to that, then don't worry. Ben, we've got it covered. so you were giving unsolicited feedback, which by the way is my favorite kind of feedback. Okay.So as you've been listening to the show, what are some other things that maybe you recommended the book, maybe like as you set people up for interview questions, any of that advice that you would give beyond?We started with the men.[00:27:15] Andrew:I'm going to suggest that people who listen to you do pay attention to this. One thing that they should, I I'm interrupting you in a roadway now there's some good interruption that I write about in the book and I can tell you how to do it. Right. And I also have to say that there's some new Yorker that's built in, even though I've left New York a long time ago, that I, I always interrupt when we need to get into the bottom line.Okay. Here's one thing that I think people should pay attention with you. You don't just ask questions. You will, at times interject your own story, your own, take your own experience. And I find that a lot of times people either do it in a heavy handed way. It's like, look at me, I'm equal to you. I deserve to be in this conversation too.And that doesn't just happen on Mike. It happens at dinner parties or it's more like I have to be reverential. So I'm asking questions and it's me asking about them. And one of the things that I learned over the years, Getting to know someone interviewing someone, whether it's like you and I are doing in our podcasts and shows or doing it, in a, in a dinner conversation, it's not asking questions.It's not about saying here's my next thing. Here's my next question. It's overwhelming and draining to do that. You do need to say, well, here's me. You do need to sometimes just guide the person to say, now tell me how you wrote the book. Now tell me how long it takes to, to write a tweet, right? Whatever it is, you need to sometimes direct the person.And so I call the book, stop asking questions because that counter intuitive piece of knowledge is something that took me a fricking interview coach to help me accept that. It's true, but it helps. And you do it really well. And here's why you do it. Well, you interject something personal. Somehow you do it succinctly.You don't get rambling off. Maybe you edit that.No, no, because the videos are there. Yeah. It's, it's not edited. It's just you saying here's, here's my experience with this. And then when you come back and you ask something. It informs the guest about where you are and what they could contribute to that. It lets them also feel like this is a dialogue instead of them being pounded with demands of, in the forms of question.[00:29:15] Nathan:Yeah. Yeah. I think that for anyone listening and thinking about starting a podcast, it's really like, what's the kind of thing that you want to listen to. And I like it where the host is like a character in the, in the Podcast, in the episode where they're contributing content and it's not just like, oh, if I listened to Andrew on these 10 shows, I'm just going to get Andrew.Like, I want it where it's like, no, I'm getting the blend between these two people. And the unique things that come from that intersection rather than, you know, I've heard this[00:29:46] Andrew:Yes.[00:29:47] Nathan:I've heard about it.[00:29:48] Andrew:I think also it took me a long time years of, so I started doing this in 2007, give or take a year and I think. No one needs to talk about, I don't need to talk about myself. They don't care about me. They care about, you know, Paul Graham, who I'm interviewing about how he found a Y Combinator, someone.And I would get tons of emails from people saying, tell us who you are. Tell us a little bit about yourself. And I would argue with them and say, no, but I understand now on the outside, when I listen, I don't know who you are. And it feels very awkward to hear it. It feels very much like, I don't know why, where you're coming from.And so I don't know why I should listen. It's kinda, it's it's counterintuitive.[00:30:29] Nathan:Yeah. I think it just comes with comfort over time. Like, I, I don't know this for sure. If I bet if I listen back to my first podcast episodes, the ones that I did in like 2015. I have a different style because I bet I'm less comfortable or more worried about like, make sure that I shut up quickly so that the guests can talk more because people came here for the guest and then over time you just get more comfortable.[00:30:53] Andrew:So you wrote authority and I remember you, I remember buying it and I remember you bundled it with a bunch of stuff, right. And oh, by the way, it's so cool. I was listening to it on a run and I heard you mention my name in the, in the book I go, this is great and I'm running. but I remember you did interviews there.I don't remember whether the style matches up to today or what, but you did interviews in it. Right.[00:31:15] Nathan:I did.[00:31:16] Andrew:And what you had there that I think is always important to have with all, all interviews is you had a sense of like, well, the sense of mission, I knew what you were going for, because you were trying to say, here is this book that I've written on this topic.I'm want to bring these people in to bring their, their take on it. We were all kind of working together. And I feel like, when I look at my earlier interviews, I listened to them. The Mike sucks so badly. I was too ponderous. Cause I wanted to be like, IRA glass from, from NPR, from this American life.And you could hear the same rhythm, the same cadence, like I'm copying him. Like I'm his little brother trying to learn how to be like a real boy. but I had this real need. I was trying to figure out how these people were building companies that work to understand what holes I had in my understanding to see what was working for them that I didn't know before.And you could see that and it, it helps. It helped me continue. Even when I was nervous with the guest, it helped the guests know where to go. Even when I wasn't doing good job, guiding them and help the audience keep listening in, even when the audio stopped, because there's this thing that Andrew is trying to understand.And you almost feel like you're the sense of vulnerability. If it doesn't scare you away, then it makes you want to root.[00:32:40] Nathan:Yeah. And I personally love that style because I want to follow someone going on a journey and, and trying to accomplish something specific. But let's talk about the not just the book, but asking questions or in this case, stopping it, stop asking questions. What are the things that not even just specific to this job, what are the things that you listened to interview shows?And you're like, okay, here are the three things that I want to change or that I want to coach you on in the same way that I was coached on.[00:33:10] Andrew:Okay. So what I started to do is I go through my own transcripts. I mean, I had years of transcripts to see what worked and what didn't I already done that. So I said, I need to now add to it. And so I went back and looked at historical interviews, like when Barbara Walters interviewed Richard Nixon and got him so frustrated that he didn't want to ever talk to her again.Or when Oprah finally got to sit with Lance Armstrong, how did she do that? I think. You know, you know, let me pause on, on Oprah and Lance Armstrong. She got to interview him after he, he was basically caught cheating and he was about to come out and do it. Great. Get, I think the fact that she interviewed him, there's a lesson there for, for all of us who are interviewing, interviewing the top 10 interviews, I think of all time.And you go back to Wikipedia and look it up. You see art or interview podcast or interview, sorry, our news-based interviews. We as podcasters, keep thinking, how do I get enough in the can so that if I die tomorrow, there's enough interviews to last for a month or whatever, so that I can be consistent in the audience loved me.That's great. But I think we should also be open to what's going on in the world today. Let's go talk to that person today. If there's an artist who suddenly done something, we should go and ask to do an interview with them. If there's a creator, if there's someone. So for me, one of the top interviews that people still it's been years, people still come back and talk to me about is when Matt Mullenweg decided that he was gonna pull out Chris[00:34:35] Nathan:Pearson.[00:34:35] Andrew:Per Pearson.Pearson's, themes from WordPress. And I got to talk to both of them at the same time and I published it and it went all over the internet with all over the WordPress internet. So hundreds of different blog posts about it, eventually all the people in the WordPress world write a lot of blogs, but also it became news.And so we don't do enough of that.[00:34:57] Nathan:I remember that interview because I was in the WordPress community at that time. And I remember you saying like, wait, I'm in Skype and I have both of you in two different things and you pull it together and not to pull Ryan holiday into this too much, but that's where he ended up writing the book.Was it, he realized he was one of the only people who was talking to like both Peter teal and, who's the Gawker guy.Yeah. Anyway, people know, but, but being in the intersection of that, so you're saying find something that's relevant on the news[00:35:33] Andrew:Yeah. Nick Denton was the founder of Gawker. Yes. Find the things that are relevant right now. And when people are hot right now, and they know you and you have credibility in this space, they trust you more than they trust. Say the wall street journal, even right, where they don't know where's this going.I think that's, that's one thing. The other thing is I think we don't have enough of a story within interviews. If we're doing S if we're doing at Mixergy, my podcast and interview where we're telling someone's story, we want them to be somewhere where the audience is at the beginning and then to have done something or had something happen to them that sets them on their own little journey.And then we make this whole interview into this. Into this a hero's journey approach. So I think better when I have an actual company in mind, so, or a person in mind. So last week I was interviewing this guy, Rohit Rowan was a person who was working at SanDisk, had everything going right for him. His boss comes to him and says it, you're now a director, continue your work.But now more responsibilities he's elated. He goes back, home, comes back into the office. Things are good, does work. And then a couple of days later he's told, you know, we mean temporarily, right? And he goes, what do you mean? I thought I got, I got a promotion. No, this is temporary. While our director's out you're director of this department.And then you go back, he says, the very next day, he couldn't go back into the office. He sat in his car, just, he couldn't do it anymore. And so he decided at that point, he'd heard enough about entrepreneurship heard enough ideas. He had to go off on and do it himself. And so we did. And then through the successes and failures, we now have a story about someone who's doing something that we can relate to, that we aspire to be more.[00:37:13] Nathan:So, how do you, you, your researchers, how do you find that moment before you have someone on? Because so many people will be like, yes, let me tell you about my business today. And oh, you want to know about that? How'd, you know, you know, like, as you,[00:37:27] Andrew:Yeah,[00:37:28] Nathan:That hook in that moment? That actually is a catalyst in their own dream.[00:37:33] Andrew:It's tough. It's it takes hours of talking to the guest of, of looking online of hunting for that moment. And it takes a lot of acceptance when it doesn't happen. One of my interview coaches said, Andrew, be careful of not looking for the Batman moment. And I said, what do you mean? He goes, you're always looking for the one moment that changed everything in people's lives.Like when Batman's parents got shot. And from there, he went from being a regular boy to being a superhero. Who's going to cry, fight crime everywhere. His life doesn't really work that way. There aren't these one moments, usually the change, everything. So I try not to. Put too much pressure on any one moment, but there are these little moments that indicate a bigger thing that happened to us.And I look for those and I allow people to tell that without having it be the one and only thing that happened. So if Pharaoh, it, it wasn't that moment. It could've just been, you know what, every day I go into the office and things are boring. And I think I have to stop. What I look for is give me an example of a boring.Now he can tell me about a day, a day, where he's sitting at his desk and all he's doing is looking at his watch, looking at his watch and he has to take his watch, put it in his drawer so that he doesn't get too distracted by looking at his watch all day. Cause he hates it. Now was that the one moment that changed everything?It was one of many moments. It might've happened a year before he quit, but it's an indication. So when we're telling stories, we don't have to shove too much pressure into one moment, but I do think it helps to find that one moment that encapsulates their, why, why did they go on this journey? Why does someone who's in SanDisk decide he's going to be an entrepreneur?Why did someone who was a baseball player decide that he had to go and write a blog post? Why is it? What's the thing that then sends them off on this journey? It helps. And I would even say, if you can get that moment, it just helps to get the thing that they were doing before that we can relate to. So what's the thing that they did before.So anyway, we have two different types of interviews. One is the story-based interview where we tell a story of how someone achieved something great. And so that hero's journey is and approach. The other one is someone just wants to teach them. All you want to do is just pound into them for an hour. Give me another tip another tip another tip of how to do this.Like pound, pound, pound, pound pound. If you want the audience to listen. I think for there, it helps to have what I call the cult hook because I said, how do I, how do cults get people to listen to, to these people who are clearly whack jobs sometimes. And so studying one called I saw that what they did was they'd have a person up on stage who talked about how, you know, I used to really be a Boozer.If you came into my house, you would see that there'd be these empty six packs. I was so proud of leaving the empty six packs everywhere to show myself how much alcohol I can drink. My wife left me. And when she left me, she just told me that I hadn't amounted to anything in my life. And I was going nowhere.And I just said, get I here. Instead of appreciating that this was just like terrible. And I ran out of toilet paper and don't even get me started with what, what I did for that. And so you see someone who's worry worse off than you are on this path of life. And then something has. They discover whoever it is.That's the cult leader. And they say, now I've got this real estate firm I encouraged by, oh, by the way, all of you to come over and take a look at that at this, I couldn't believe it. My whole life. I wanted to buy a Tesla. I now have the Tesla S it's amazing. It's just so great. And I did it all because I changed the way I thought once I came in and I found this one book and the book told me, I mean, anyways, so what we try to do is we say, if you're going to have somebody come on to teach how they became a better blogger, let's not have them start over elevated where everything they do is so great that we can't relate, have them start off either relatable or worse.I couldn't write here's my grammar, mistakes. My teacher told. Right. And now what's the thing that they did. They pick them from where they were to where they are today. it's this real set of realizations. Now I want to go into that.Let's pound into them and see how many of those tips we can get. Let's learn that I want to go from where he was to where he is.[00:41:28] Nathan:Yeah, I liked that a lot. Cause my inclination would be like, okay, we're we're doing the, educational, tactical conversation. I'm going to facilitate it. Let's dive right in and let's get to the actionable stuff right away. So I like what you're saying of like, no, no, no. We need to, even though this is going to be 90% packed, full of actionable material, we need to dive in and set the stage first with the story and making it relatable.And I like it.[00:41:55] Andrew:Yeah,[00:41:55] Nathan:Oh, yeah. I was just, just in my own head for a second. Cause I say, ah, that makes sense a lot, so much so that I've had three different guests or listeners email me and say like, just don't say that makes sense as much would, now that I'm saying it on the show, I'll probably get more emails every time that I say it.Cause that's like my processing, like, oh, oh, that makes sense. As I'm thinking of the next question and all that, so[00:42:22] Andrew:I do something like that too. For me. It's IC,[00:42:25] Nathan:Everyone has to have something.[00:42:26] Andrew:I can't get rid of that and yeah.[00:42:28] Nathan:So what systems have you put in place on the research side so that you're getting this, are you doing pre-interviews forever? Yes. Are you having your[00:42:38] Andrew:Almost every single one, some of the best people in some of the best entrepreneurs on the planet, I'm surprised that they will spend an hour or do a pre-interview. And sometimes I'm too sheepish to say, I need an hour of your time and I need you to do a pre-interview. So instead of saying, I need you to do a pre-interview.I say, here's why people have done it. And I've paid for somebody to help make my guests better storytellers of their own stories. And truthfully people will go through that. Pre-interview even if they don't want to do an interview, they just need to get better at telling their story for their teams, their employees, their everyone.Right. and so I say that, and then they will take me up on the pre-interview and say, yes, I do want to do the pre-interview. and so what I try to do is I try to outline the story. Ahead of time in a set of questions. And then what we do is we scramble them up a little bit based on what we think people will tell us first and what will make them feel a little more comfortable.And then throughout the interview, I'll adjust it. So for example, no, one's going to care about the guest unless they have a challenge. No guest wants to come on and say, I'm going to tell you about what's what I really suck at or where I've really been challenged. If they do, they're going to give you a fake made up thing that they've told a million times to make themselves seem humble.So we don't ask that in the beginning. We don't even ask it in the middle. We save it till the very end. Now they've gotten some time with us. They've gotten some rapport, they trust us. Then we go into tell me about the challenges, what hasn't worked out for you. And we really let them know why tell people the higher purpose you want the audience to relate.You want them to believe you. You want them to see themselves in you, and to learn from you. We need. They tell us, and then I have it in my notes as the last section, but I use it throughout the interview. I sprinkle it. So the goal is to get the pieces that we want and in whatever order makes the most sense and then reshape it for the interview Day.[00:44:33] Nathan:So on the interview itself, you would, you would flip that and you know, okay, this is what I want to start with and, and dive in right[00:44:41] Andrew:Yup. Yup.[00:44:43] Nathan:Lose. They already told you about that. And so now, you[00:44:46] Andrew:Right,[00:44:46] Nathan:In and start with.[00:44:47] Andrew:Right. That helps. Now, if there's something I want to ask someone about that they're not comfortable with. One thing that I do is I, I tip them off. So Jason Calacanis invited me to go do, interviews with, with investors at one of his conferences. It was just a bunch of, investors. And I looked at this one guy, Jonathan tryst, and he looked really great.But he, what am I supposed to do? Ask him about what startups should do to run their businesses. He's never run a startup. His, he hadn't at that time had a successful exit. As far as I knew, like mega successful exit. He's just a really nice guy. You can tell he was going places, but that's it. And the money that he was investing came from his parents.So what is this rich parents giving their kids some money. Now he's going to tell everyone in the VC, in the startup and VC audience, how to live their lives. So I said, I'm either not going to address it, which I think most people are, or I have to find a way to address it where I'm not going to piss them off and have them just clam up on me and then go to Jason and go.This guy just is a terrible interviewer, which is not true. So what I decided to do was tip him off. I said, look, Jonathan, before we do this, before we start talking to the audience, I have to tell you, I saw it, that you don't have much of a track record as an investor. Your money came from your parents and you're not like a tech startup, like people here.If we don't talk about it, people who know it are going to think, oh, this guy, Jonathan, look, who's trying to pass him soft self off. I don't have to force it in here, but if you allow me to, I'd like to bring it up and let's talk about, and it goes, yeah, absolutely. If it's out there, I want to make sure that we address it and sure enough, we talked about it and he had a great answer.He said, no, this came from my parents. It's not my own money. I don't have as much experience as other people, but I took my parents' money. I invested it, fat parents and family and so on. We've had a good track record with it. And now have raised the second Fallon fund from outsiders who saw what I was able to do with the first one.And by the way, I may not have this mega exit as a startup investor, as a startup entrepreneur. But I did have this company that did okay. Not great. Here's what it did Here's what I learned And that's all informing me. And that's where I come from now. You've got someone talking about the, the, the thing that matters without pissing them off so much that they don't say anything else.And you feel like you feel superior as an interviewer. I got them. But in reality, you got nothing[00:46:57] Nathan:Right.[00:46:57] Andrew:Cares.[00:46:58] Nathan:I think that's a really hard line of talking about the things that are difficult and like the actual, maybe things that someone did wrong or lessons that they learned without just like barely dipping into it for a second. And I liked the format of tipping them off in like full transparency.So on this show, I had someone on who I really, really respect his name's Dickie Bush. He's one of the earlier episodes in this series and in it, he, okay. Yeah. So in that interview, one thing that I knew is that his, the first version of his course plagiarized text from another friend, Sean McCabe, actually Shaun's company edits is Podcast and all that.And I've known both of them for, for quite a while. I've known Sean for like, I dunno, six, seven years or something. And I was like, struggling with how to bring that up. And I wanted from the like founder, transparent journey, that sort of thing I wanted it brought up because I, I actually like, I'm happy to talk about like some pretty major things that I've screwed up and what I've learned from it.And I just think it makes a better conversation. And then from the interview side, I don't feel good, like doing an interview and not touching on that, but I didn't tip Dickey off to it. And I, that was one of the things that I've regretted that he gave a great answer. He talked about the lessons that he learned from it.It was really, really good, but I felt bad that I didn't set him up for the most success in like in setting up. And part of that, part of it is because even at the start of the interview, I was still wrestling with now, I'm not going to bring that up that, ah, maybe I should, it wouldn't be an authentic interview if I didn't like wrestling with that, I hadn't figured out my own, like made my own decision until we were in the middle of it.And so I didn't, I didn't set anybody up for success. And so it's an interesting line.[00:48:52] Andrew:It happens. And it seems like I'm now in the point of your transcript, where you, where you ask him, it's a 31 minutes into the interview. I think his response is great. He came in and he took responsibility for it. He says, yeah, that, that, that was a dramatic mistake, or a drastic mistake on my side and caught up in it.He wasn't the most articulate here and he'd repeated words. Like I, I, a couple of times, so I could see that he probably was uncomfortable with it. but I think his answer was great. I think, I believe that we all are broadcasting out, whether we know it or not, our intentions and where we're coming from, as some people are really good at faking it.And so I'm not going to talk about the outliers and some people are so uncomfortable that they're messing up the transmission, but for the most part almost. broadcasting our intentions. If you walk into that, Nathan, with the, I got to get him because he, he got one of my friends and I need him to finally get his comeuppance.He's going to pick up on that. And truthfully, it's such a small thing for a person like you who's, who's already a likable person. You have a lot to offer people, right? As far as like promotion and everything else, it will be forgiven, but it'll be picked up on, it's also something that people could pick up on, which is Nathan really want to know this thing.It's been bothering him for a while. And if you could, just, before you asked the question, say, where am I coming from with this? And know that the audience will mostly pick up on it. And obviously people are gonna like read in whatever they feel like, but trust that the vast majority of us understand, I think it'll work[00:50:21] Nathan:Yeah,[00:50:22] Andrew:You don't have to even tip. You don't have to tip off, but it does help. It, it definitely helps.[00:50:26] Nathan:It's interesting. I was watching an interview with, Jordan Peterson who wrote 12 rules for life. He's like a very controversial figure. And I was just often these controversies pass by, on Twitter and other places. And I realized like, oh, I don't understand them. And rather than jumping on one side or the other, at least try to like dive in a little bit and understand it.So watching this interview, and I can't remember, I think it was some major Canadian TV show or something, and that you would tell the interview was just trying to nail him it every possible chance, like whatever he said, just like dive in. And, so I think you're right, that you see the intention, like in that case, you would see the, the interview, his intention was specifically to try to trip him up in his words.And then in other cases where it's like, This is something that, you know, if you take the other approach, this is something that's been bothering me, or I want to talk about it. Like I genuinely want, you know, to ask or learn from this. It's a very different thing.[00:51:20] Andrew:I think people pick up on it. I remember you, you mentioned Seth Godin. I remember interviewing him when he wrote the book tribes back before people had online communities. And I didn't just say, okay. All our heroes, all the best entrepreneurs just run their businesses. Then don't run a tribe. I brought out books.I said, here's a book about Warren buffet. Here's the book by Sam Walton. The Walmart here's a book by Ted Turner became a multi-billionaire to creating all these, these media empires didn't have communities. They don't have tribes. And now you're telling me that in addition to my job, I also have to go and build out a tribe.It feels like, you know, an extra job. That just seems right for the social first. This just sounds right on social media and you could actually see. He's watching me as I'm saying it, and he's smiling, he's watching it because he's trying to read me, is this like what I get wrapped up? Is this going to be some kind of thing where some guy's going to try to be in the next Gawker media?Or is, is this a safe place? We're all doing that constantly. And then he also saw, okay, this is someone who really wants to understand this. And he's challenging me. I like a challenge. And you could see him smile with like, this is what I'm here for. And so I think when you come at it from a good point of view, people can see it and then you can go there and you can go there and you can go there and it will be shocking to you and them and the audience, how far you go. But when you're coming from that genuine place, they get, they get it.They want it.[00:52:44] Nathan:Yeah, that's good.I want to talk about longevity in like the online world. I think that so many people that I started following in say 2007, 2008, nine, and then I didn't start creating myself until 2011. most of them aren't around anymore. Like a lot of the big blogs, Yeah, just so many that I can think of.They're not around anymore. They're not doing this. You're at a point where like you started messaging in some form in what? 20, sorry, 2004 to somewhere in there and then interviews.[00:53:17] Andrew:Yeah, I keep saying 16. It's like, yeah. 2004 is when I started the interview started 2007 ish somewhere there. Give or take a year. yeah, long. I, I will say that there are parts of my work that I am burned out on right now. This year has been that, but I'm not on the interview. And the reason I'm not is because I do enjoy conversations.I hated them for a long time in my life because I just didn't know how to have them, how to have it make sense. I also didn't give myself permission to take the conversation where I wanted it to go. And it helps now to say, I can talk to anyone about anything. That's an opportunity that, that feels fun because I know how to do it.It's an opportunity to, it feels like, like, you know how everyone's so happy. You can go to YouTube and you could get the answer to anything. Well, I could go to anybody and I could get the answer to anything and talk about how they didn't have a customized to me, YouTube, not customized thing to me, I'm watching Gotham chess on YouTube.He's teaching me how to play chess, but he will not customize to the fact that every time I get into a car con defense, all the pieces like bunched over to my side. But if he and I did an interview, or if I do an interview with an tomorrow's entrepreneur, it's going to be about, here's the thing I'm trying to deal with.How did you get past that? Talk to me about what you're up to there.[00:54:31] Nathan:Yeah, that's definitely energizing. Okay. But what are the things that you're burnt out on? Because I think a lot of people are seeing that burnout. And so I guess first, what are you burned out on? And then second, we can go from there into like, what are you changing and how are you managing.[00:54:46] Andrew:I'm burned out on parts of the business behind, behind Mixergy I'm burned out on. I was aspiring to like unbelievable greatness with the, with the course part of it, with the courses, it didn't get there and I'm tired of trying to make it into this thing. That's going to be super big. I'm tired of that.[00:55:10] Nathan:His greatness there, like linda.com? Like what, what was that?[00:55:15] Andrew:Yeah, yeah, yeah. Yes. Yeah. She was one of my first interviewees and, and so yeah, I saw the model there and I am frustrated that I didn't get to that and I, I don't have a beat myself up type a perso

Vanakam friends this episode is all about "TRUST ME I'M LYING" book by ryan hoilday in which it tell about some bitter truth about media, as he worked as a media manipulator, hope you like this. link:::::::::::::: Trust Me I'm Lying: Confessions of a Media Manipulator :::::::::::::: https://amzn.to/3tMQG4y FREE AUDIO BOOK TELEGRAM LINK::::::::::::: https://t.me/s/real4amtamilmotivation listen our PODCAST ANCHOR ::::::::::::::: https://anchor.fm/4am-tamil-motivation SPOTIFY ::::::::::::::: https://open.spotify.com/show/3Ygl2zr4lNBUQU7Hsk64Et GAANA :::::::::::::: https://gaana.com/season/4am-tamil-motivation-season-1 JIOSAAVN :::::::::::::::https://www.jiosaavn.com/shows/4am-tamil-motivation/1/XzBwrvyyqWw_

Chuck Thompson wrote one of the travel writing industry’s most legendary books, Smile When You’re Lying: Confessions of a Rogue Travel Writer. Chuck, Eben, and Tim go rogue together in this episode, airing all their grievances about air travel, luggage, writer’s retreats, baseball, and even the infamous Skymall (RIP). You will learn next to nothing about Chuck’s background, but you’ll walk away feeling like we all just had a round of drinks together, in adjacent aisle seats. In Hot Takes, Eben and Tim discuss the controversy surrounding doorbells (yep, that’s a thing), the mysterious disappearance of phone operators, and whether travel podcasts are bullsh*t. Also, Eben wonders why people keep saying “hello” to him on hikes around Fort Collins.

If you think short term rental investing has been hit hard by COVID19, think again! You can build extra capital investing in short term rentals in more rural areas, which has skyrocketed since May of 2020! This switch is due to people working from home wanting to get out of their house and enjoy different surroundings. They don't want to fly but will drive up to 8 hours to rent a house, cabin, or apartment (with good internet) for a couple of weeks. Today's guest, Avery Carl, joined a Punk Rock band during college, and when she graduated in 2008 and couldn't find a job, she decided to tour. During her travels, she met her husband and settled in New York. She soon discovered that she was not a good employee and looked to real estate investing in getting herself out of the rat race. Today, Avery is the Founder of The Short Term Shop, winner of the Greater Nashville Association of Realtors Rookie of the year award, and has been in real estate since 2017. Her team works exclusively with investor clients, with a focus on short-term rental properties. They serve the Nashville and Great Smoky Mountain markets in Tennessee and the Panama City Beach and Destin areas in Florida.Avery and I discuss how she started in short term rentals and how she helps her clients find the most profitable properties with excellent cash flow. We talk about the markets that are hot right now, what to look for in short term rentals, and how to manage those properties remotely.Balancing short term and long term rental portfolio based on passive income goalsHow to build extra capital by investing in short term rentalsWhy real estate agents don't specialize in any kind of niche real estate opportunities How to start with investments from friends and family to growing a business.The punk rock tour route to real estate investing. I realized I wasn't a good employee, and investing was a good way to get out of the rat race.Her first short term rental dealLearning how to do short term real estate investing the right wayThe markets to focus on for short-term rentals.The business model: Real estate team brokered by EXP Realty Should you have a property manager for a short term rental? Using automation tools for short-term rental property managementThe benefits of short term rental investing vs. long term rental investing.Who won't do well in short term rental investingUnderstanding the short term rental market during COVID19 COVID caused a boom in the short-term rental businessWhere the short term rental market will go in the next 5 to 10 yearsTips to a healthy diversified portfolio The benefits of C-Class investmentsHow to transition from traditional real estate investing to short term investing.Avery's Book Recommendation:Trust Me, I'm Lying: Confessions of a Media Manipulator (Ryan Holiday)Get in Touch with Avery:The Short Term Shop

If you think short term rental investing has been hit hard by COVID19, think again! You can build extra capital investing in short term rentals in more rural areas, which has skyrocketed since May of 2020! This switch is due to people working from home wanting to get out of their house and enjoy different surroundings. They don’t want to fly but will drive up to 8 hours to rent a house, cabin, or apartment (with good internet) for a couple of weeks.  Today’s guest, Avery Carl, joined a Punk Rock band during college, and when she graduated in 2008 and couldn’t find a job, she decided to tour. During her travels, she met her husband and settled in New York. She soon discovered that she was not a good employee and looked to real estate investing in getting herself out of the rat race.  Today, Avery is the Founder of The Short Term Shop, winner of the Greater Nashville Association of Realtors Rookie of the year award, and has been in real estate since 2017. Her team works exclusively with investor clients, with a focus on short-term rental properties. They serve the Nashville and Great Smoky Mountain markets in Tennessee and the Panama City Beach and Destin areas in Florida. Avery and I discuss how she started in short term rentals and how she helps her clients find the most profitable properties with excellent cash flow. We talk about the markets that are hot right now, what to look for in short term rentals, and how to manage those properties remotely. Balancing short term and long term rental portfolio based on passive income goals How to build extra capital by investing in short term rentals Why real estate agents don’t specialize in any kind of niche real estate opportunities  How to start with investments from friends and family to growing a business. The punk rock tour route to real estate investing.  I realized I wasn’t a good employee, and investing was a good way to get out of the rat race. Her first short term rental deal Learning how to do short term real estate investing the right way The markets to focus on for short-term rentals. The business model: Real estate team brokered by EXP Realty  Should you have a property manager for a short term rental?  Using automation tools for short-term rental property management The benefits of short term rental investing vs. long term rental investing. Who won’t do well in short term rental investing Understanding the short term rental market during COVID19  COVID caused a boom in the short-term rental business  Where the short term rental market will go in the next 5 to 10 years Tips to a healthy diversified portfolio  The benefits of C-Class investments How to transition from traditional real estate investing to short term investing. Avery's Book Recommendation: https://www.amazon.com/Trust-Me-Lying-Confessions-Manipulator/dp/1591846285/ref=sr_1_1?dchild=1&keywords=trust+me+i%27m+lying&qid=1602713571&sr=8-1 (Trust Me, I'm Lying: Confessions of a Media Manipulator) (Ryan Holiday) Get in Touch with Avery: https://theshorttermshop.com/ (The Short Term Shop)

Website: Instant LeveragePodcast Website: Instant Leverage PodcastFollow me on:Facebook, Instagram,Linkedin and YoutubeTools from the episode:Influence: the Psychology of Persuasion  - Robert Caildini The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work - Shawn Achor Zero to One - Peter ThielTools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons and World-Class Performers - Tim Ferriss Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal - Oren KlaffUnlock the Secrets Trilogy - Russell BronsonThe Obstacle is The Way: The Timeless Turning Trials into Triumph - Ryan HolidayTrust Me, I'm Lying: Confessions of a Media Manipulator - Ryan HolidayBook a schedule here  and be a guest in my Podcast! 

Guest for Josh FortiGuest's Website: The Think Different TheoryFollow him on:Facebook, Instagram,Linkedin and YoutubeAdditional Tools from the Episode:Made in America - Sam WaltonUnlock the Secrets Trilogy - Russell BronsonTrust Me, I'm Lying: Confessions of a Media Manipulator - Ryan HolidayMindshift Playbook = Josh FortiMan's Search for Meaning (Paperback) - Viktor FranklThe Six Pillars of Self-Esteem: The Definitive Work on Self-Esteem by the Leading Pioneer in the Field - Nathaniel Branden

Ryan Holiday is an author, marketing genius, father, farmer and swimmer based in Austin Texas.Though I didn’t know it at the time, I first became aware of his work when he was in charge of marketing for the now largely defunct clothing brand American Apparel.It was only later when I read his brilliant book “Trust Me, I’m Lying - Confessions of a Media Manipulator” that I gained a scope of how easily what we see and hear and then feel can be so easily dictated to us by outside sources under the guise of legitimate news.Ryan has long had a fascination with Stoic philosophy and his best selling books, “The Obstacle is the Way”, “Ego is the Enemy”, and now the #1 NYT Best Seller “Stillness is the Key” opened me up to a different way of thinking about the world that I often struggle with as you no doubt are aware.Via his daily updates on The Daily Stoic and now his excellent fatherhood email The Daily Dad, Ryan is a prolific writer and thinker - someone who’s wise beyond his years and a person that I definitely aspire to emulate when it comes to a calm way of observing the world.This is a podcast years in the making, so I have to thank both US serial entrepreneur Maneesh Sethi and Australian entrepreneur and author Pete Williams for forming a two-pronged connection that allowed me to get back on Ryan’s radar around the release of his new book.If you’ve never heard of Ryan Holiday before - strap in. His wisdom and depth of knowledge is staggering. His way of speaking and constructing a rational view of reality devoid of emotional distortion is something to behold.I couldn’t be more grateful for his time.To dive in deep on what Ryan’s all about, RyanHoliday.net or @ryanholiday on Twitter and IG.Without further ado, please welcome, live from Austin Texas - Ryan Holiday. See acast.com/privacy for privacy and opt-out information.

This week, Cory speaks to author, marketer and entrepreneur Ryan Holiday, who is well known for being a controversial media strategist, particularly when he was the Director of Marketing at American Apparel and founder of creative consulting firm Brass Check Marketing. Ryan, in addition, is a bestselling author of six books, including “The Obstacle Is the Way”, “Ego Is the Enemy” and “The Daily Stoic” and has written for several of the worlds largest publications while being a media columnist and editor-at-large for the New York Observer. He has a new book out today which you can get now on Amazon and elsewhere titled “Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue”. In this week’s episode, he tells us why he left college at the age of 19, how he was then hired and mentored by prolific writers Robert Greene and Tucker Max, to landing an advisory position to American Apparel’s founder only to in only a year become its Director of Marketing. Ryan goes over his most controversial marketing campaigns, some of the best lessons he’s learned along the way and discusses his new book. “WHEN YOU’RE BORING, WHETHER YOUR PRODUCT IS BORING, WHETHER YOUR ADVERTISEMENTS ARE BORING, IT COSTS A LOT MORE.” Ryan Holiday (@RyanHoliday) has never shied away from controversy, from leaving school at the age of 19 against his parent’s wishes to casting porn stars in commercials as the young marketing director of American Apparel. It has worked in his favor as he has risen the corporate ranks and then gone on to write over a half dozen books including Trust Me, I’m Lying: Confessions of a Media Manipulator, The Obstacle is the Way, and Ego Is the Enemy. When it comes to giving others career advice, Ryan cautions against following a passion. “The common career advice is to find your passion, and that can somewhat be dangerous, right? Just because you’re passionate about something, doesn’t mean that you’re good at it,” said Ryan in his interview with Cory Levy on OFF RCRD. Cory Levy spoke with Ryan about his journey as a controversial young marketing director and successful author of the OFF RCRD Podcast. Ryan’s newest book goes behind the scenes of a groundbreaking court case involving a famous sex tape, a professional wrestler, and tech investor Peter Thiel. The book, Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, is now available on Amazon. Ryan credits his success to his mentors, including authors Robert Greene and Tucker Max. Because of his experience with mentors and how he’s been able to leverage their help to build his career, Ryan is often approached by aspiring writers to become their mentor.

Links and Resources Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living & The Daily Stoic Journal The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday Ego Is The Enemy by Ryan Holiday Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday Also Mentioned My free report: "The Ultimate Guide to Self Publishing" which will teach you all about how to self-publish your book. And make money at it! I can honestly say self-publishing "Choose Yourself" has changed my life. So I put all my tips together. Sign up to get your copy jamesaltucher.com/publish Movie - China Town WestWorld Seneca The time I threw everything out My article on why you should quit your job Tim Ferriss Hunger Games Stoicism Transcendental Meditation Viktor Frankl’s concept: The existential vacuum” My interview with The Fonz Fight Club I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

Links and Resources Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living & The Daily Stoic Journal The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday Ego Is The Enemy by Ryan Holiday Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday   Also Mentioned My free report: "The Ultimate Guide to Self Publishing" which will teach you all about how to self-publish your book. And make money at it! I can honestly say self-publishing "Choose Yourself" has changed my life. So I put all my tips together. Sign up to get your copy jamesaltucher.com/publish Movie - China Town WestWorld Seneca The time I threw everything out My article on why you should quit your job Tim Ferriss Hunger Games Stoicism Transcendental Meditation Viktor Frankl's concept: The existential vacuum" My interview with The Fonz Fight Club   I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.   Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram   ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Links and Resources Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living & The Daily Stoic Journal The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday Ego Is The Enemy by Ryan Holiday Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday Also Mentioned "The Ultimate Guide to Self Publishing." This is my free guide about how to self publish your book. It takes you from zero to published author. Sign up to get your copy jamesaltucher.com/publish Movie - China Town WestWorld Seneca The time I threw everything out My article on why you should quit your job Tim Ferriss Hunger Games Stoicism Transcendental Meditation Viktor Frankl’s concept: The existential vacuum” My interview with The Fonz Fight Club I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

Links and Resources Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue by Ryan Holiday The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living & The Daily Stoic Journal The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday Ego Is The Enemy by Ryan Holiday Perennial Seller: The Art of Making and Marketing Work That Lasts by Ryan Holiday Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday   Also Mentioned "The Ultimate Guide to Self Publishing." This is my free guide about how to self publish your book. It takes you from zero to published author. Sign up to get your copy jamesaltucher.com/publish Movie - China Town WestWorld Seneca The time I threw everything out My article on why you should quit your job Tim Ferriss Hunger Games Stoicism Transcendental Meditation Viktor Frankl's concept: The existential vacuum" My interview with The Fonz Fight Club   I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.   Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

The media is partly to blame for why mass shootings keep occurring. They're not the only reason, we do still have to blame the shooter. But it's a complex issue involving the media, our culture, how we raise our kids, etc. The media's portion of responsibility is outlined well in the video below. "Media is a business" I've recommended Trust Me, I'm Lying: Confessions of a Media Manipulator before and it does a great job of illustrating why journalism is now sensationalized in an effort to get 'more clicks'. If it was up to me, they'd never show the face or speak the name out of the shooter's face. No need to give him celebrity. No need to let other crazies imagine how much airtime they could achieve.

Ryan Holiday had access a surreal conspiracy. Probably THE most surreal conspiracy of modern day. And he wrote about it in his new book, “Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue” It’s a narrative nonfiction, which is new for Ryan. And that’s what makes it the best book he’s ever written. In this interview, Ryan tells us how he unraveled a conspiracy and why it was the hardest book he’s ever written. He also quotes a handful of Stoics, something I’ll always appreciate about having Ryan on the show. Show Notes:  “Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue” by Ryan Holiday "Perennial Seller: The Art of Making and Marketing Work that Lasts” by Ryan Holiday “Ego Is the Enemy" by Ryan Holiday “The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living“ by Ryan Holiday “The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph“ by Ryan Holiday “Trust Me, I’m Lying: Confessions of a Media Manipulator“ by Ryan Holiday “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising“ by Ryan Holiday Also, I highly recommend Ryan’s reading list newsletter. And his daily email, which I read every day “The Daily Stoic” In the beginning, you'll hear me mention my interview with Amy Morin author of “13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success” My interview with Peter Thiel (Ep. 43 - "What The Future Looks Like") Zero to One by Peter Thiel Philosophy: the straw man argument vs the steel man argument My interview with Jordan Peterson - “12 Rules for Life: A Solution to Suffering”  Peter Thiel’s “7 questions” (he wrote about these in his book, “Zero to One,” but you can also read about them here on Medium Eric Weinstein, President of Thiel Capital "The Count of Monte Cristo" by Alexandre Dumas Uber co-founder, Travis Kalanick "The 48 Laws of Power" by Robert Greene "Mastery" by Robert Greene Breitbart Peter Thiel’s speech at the Republican Convention (you can watch it on YouTube here) Ryan Holiday’s open letter “Dear Dad, Please Don’t Vote for Trump”  Matt Levine (Bloomberg columnist who Ryan reads) I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

Ryan Holiday had access a surreal conspiracy. Probably THE most surreal conspiracy of modern day. And he wrote about it in his new book, "Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue" It's a narrative nonfiction, which is new for Ryan. And that's what makes it the best book he's ever written. In this interview, Ryan tells us how he unraveled a conspiracy and why it was the hardest book he's ever written. He also quotes a handful of Stoics, something I'll always appreciate about having Ryan on the show. Show Notes:  "Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue" by Ryan Holiday "Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday "Ego Is the Enemy" by Ryan Holiday "The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living" by Ryan Holiday "The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph" by Ryan Holiday "Trust Me, I'm Lying: Confessions of a Media Manipulator" by Ryan Holiday "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday Also, I highly recommend Ryan's reading list newsletter. And his daily email, which I read every day "The Daily Stoic" In the beginning, you'll hear me mention my interview with Amy Morin author of "13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success" My interview with Peter Thiel (Ep. 43 - "What The Future Looks Like") Zero to One by Peter Thiel Philosophy: the straw man argument vs the steel man argument My interview with Jordan Peterson - "12 Rules for Life: A Solution to Suffering"  Peter Thiel's "7 questions" (he wrote about these in his book, "Zero to One," but you can also read about them here on Medium Eric Weinstein, President of Thiel Capital "The Count of Monte Cristo" by Alexandre Dumas Uber co-founder, Travis Kalanick "The 48 Laws of Power" by Robert Greene "Mastery" by Robert Greene Breitbart Peter Thiel's speech at the Republican Convention (you can watch it on YouTube here) Ryan Holiday's open letter "Dear Dad, Please Don't Vote for Trump"  Matt Levine (Bloomberg columnist who Ryan reads) I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.   Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Ryan Holiday is a media strategist and prominent writer on strategy and business. After dropping out of college at 19 to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to advise many bestselling authors and multiplatinum musicians. He served as director of marketing at American Apparel for many years, where his work was internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in AdAge, the New York Times, Gawker and Fast Company. His first book, Trust Me I'm Lying: Confessions of a Media Manipulator–which the Financial Times called an “astonishing, disturbing book” was a debut bestseller and is now taught in colleges around the world. His subsequent books, Growth Hacker Marketing and The Obstacle is the Way were both published by Penguin/Portfolio.

Are you in this business to make a quick buck—or are you looking to build generational wealth for you and your family? If the latter is true for you, don’t miss a moment of this powerful show with bestselling author Ryan Holiday. Ryan, best known for his books, such as The Obstacle Is the Way: The Timeless Art of Turning Trials into TriumphA, Trust Me, I’m Lying: Confessions of a Media Manipulatorr, Ego Is the Enemye, and Perennial Seller: The Art of Making and Marketing Work that Lasts , is also a part-time real estate investor and lender. In this show, we cover a large variety of topics including hard money lending, vacation rentals, writing books, how the awareness of death can make life better, stoicism, and much, much more.In This Episode We Cover:Ryan’s backgroundThe importance of learning from other peopleHis experience as Director of Marketing for American ApparelTips on looking for a mentorHis first real estate adventureHis thoughts on AirbnbHow he gets leads for loansHow to do what you love through passive incomeThe story behind The Obstacle is the WayHow to react to economy collapseAdvice to investors who only see the obstacleHow to control your egoWhy you should do the right thing despite not sharing itAnd SO much more!Links from the ShowBiggerPockets ForumsBiggerPockets FacebookBiggerPockets BooksBiggerPockets WebinarJosh’s Instagram ProfileBrandon’s Instagram ProfileDerek SiversBooks Mentioned in this ShowSet for Life by Scott TrenchFinding and Funding Great Deals by Anson YoungThe Obstacle Is the Way by Ryan HolidayTrust Me, I’m Lying by Ryan HolidayEgo is the Enemy by Ryan HolidayPerennial Seller by Ryan HolidayThe 48 Laws of Power by Robert GreeneCashflow Quadrant by Robert KiyosakiRich Dad Poor Dad By Robert KiyosakiThe Millionaire Next Door by Thomas J. StanleyFooled by Randomness by Nicholas TalebThe Black Swan by Nicholas TalebAntifragile by Nicholas TalebBillion Dollar Lessons by Paul B. Carroll & Chunka MuiFire Round QuestionsBest Way to Invest a Large Lump Sum of Money ($100-$300K)?Tweetable Topics:“Any fool can learn by experience. I prefer to learn by the experience of others.” (Tweet This!)“Every single business is hiring if you can help them make more than you cost.” (Tweet This!)“A mentorship is not a destination, it’s a process that ensues.” (Tweet This!)Connect with RyanRyan’s Instagram ProfileRyan’s WebsiteDaily Stoic

Why “going viral” early might not be best with Sarah Wu. ----- Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why “going viral” quickly might not be the best thing for everyone. How to Go Viral, Kill Your Blog, and Start Over Going viral. It’s the dream for all bloggers, right? Not exactly. Sarah Wu experienced what it’s like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn’t what was best for Sarah and her blog about school lunches. In this episode, Sarah shares: Why she decided to document school lunches How her blog grew Why she decided to start as an anonymous blogger How she was featured on Good Morning America, AOL, and Yahoo Why you should focus on becoming an expert Why smaller goals are important for growing your blog Why going viral early might not be the best thing for your blog Why it’s important to be yourself Resources: Fed Up with Lunch Andy Bellatti Trust Me, I’m Lying: Confessions of a Media Manipulator Speech is Beautiful Follow Sarah on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Today's Flash Back Friday takes us back to Episode 85 with Ryan Holiday. Ryan Holiday is the Director of PR Strategy at American Apparel and author of, "Trust Me, I'm Lying: Confessions of a Media Manipulator." He explains how he manipulated the media and lied his way to MSNBC, Inside Edition, ABC, NY Times, and many more outlets. Ryan believes contemporary blogging practices are similar to 19th and 20th century yellow journalism. He thinks big business drives today's media. Website: www.RyanHoliday.net

Elias and Sean talk about books—ebooks versus paper, Kindle versus iBooks, highlights and marginalia, and audiobooks. Plus an aside on podcasts in which Elias may have been talked into switching podcast apps. Links and Show Notes Knights and Merchants: The Shattered Kingdom - Wikipedia Breadcrumbs T-shirts Three Investigators - Wikipedia Sony Reader - Wikipedia Kobo eReaders (nope, not Sony) Amazon.com: Kindle E-readers: Kindle Store H.I. #26: Brady Had Dinner With Darth Vader — Hello Internet — Overcast – Grey hates the Kindle Voyage (57:45) H.I. #39: Getting Things Done Dieter Rams: As Little Design as Possible by Sophie Lovell & Jonathan Ive on iBooks The Making of Star Wars (Enhanced Edition) by J.W. Rinzler & Peter Jackson on iBooks The Making of The Empire Strikes Back (Enhanced Edition) by J.W. Rinzler & Ridley Scott on iBooks The Making of Return of the Jedi (Enhanced Edition) by J.W. Rinzler & Brad Bird on iBooks Drawing on the Right Side of the Brain Deluxe (Enhanced Edition) by Betty Edwards on iBooks Thing Explainer: Complicated Stuff in Simple Words: Randall Munroe: Amazon.com: Books The Art of Star Wars: The Force Awakens: Phil Szostak, Lucas Film Ltd.: Amazon.com: Books The Art of Rogue One: A Star Wars Story: LucasFilm Ltd, Josh Kushins: Amazon.com: Books Star Wars: The Force Awakens The Visual Dictionary: Pablo Hidalgo: Amazon.com: Books Star Wars: The Force Awakens Incredible Cross-Sections: Jason Fry, Kemp Remillard: Amazon.com: Books Star Wars: Rogue One: The Ultimate Visual Guide: Pablo Hidalgo: Amazon.com: Books Star Wars: Complete Locations: Amazon.com: Books The Design of Everyday Things (iBooks/Kindle) PDF Expert The Focus Course Books To Base Your Life on (The Reading List) - RyanHoliday.net Trust Me, I'm Lying: Confessions of a Media Manipulator (iBooks/Kindle) An Astronaut's Guide to Life on Earth (Audible/Kindle) Creativity, Inc. (Audible/Kindle) Overcast Castro Breadcrumbs - @breadcrumbsfm Sean - @splunsford Elias - @muffinworks Jingles excerpted from "Halo-centric Hang/Halo improvisation" by Aaron Ximm. Licensed under a Creative Commons Attribution-Noncommercial-ShareAlike 3.0 United States License.

Louie La Vella’s clients are entertainment personalities, night clubs, concerts and festivals and he creates brand and marketing strategies to engage and connect with their audience. Working within the shark infested waters of the night life and music industry as a Marketing and Branding consultant, La Vella has been delivering high profit solutions to live entertainment events, musicians and venues for years. With over 20 years in the night life industry, an extensive development and production experience with national television projects, authors, speakers, event producers and coach. La Vella has produced and marketed over 30 live music concerts in the past few years. Winner of the Niagara Music Awards Promoter of the Year in 2012, The Junior Awards Canadian Music, Dance category committee. He has been called a “Mediapreneur”, combining a successful television executive producer and host role with being sought after marketing and branding consultant in the night life and in the music industry. In his television days, he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys and more.   Question Tell us a little bit about yourself and your journey What has your customer experience been like in terms of being a service provider as well as being a customer yourself and receiving services from people you may have to interact with at the events? What are some every day solutions that you would recommend to a small business owner to help them improve their customer experience? Can you share one or two things with us that you’ve taken away from interviewing people that have celebrity statues that has really helped to mold your personality and make you a better business leader? How do you stay motivated every day? What is the one online resource, website, tool or app that you absolutely cannot live without in your business? What are some of the books that have had the biggest impact on you? What is one thing in your life right now that you are really excited about – something that you are working on to develop yourself or people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights Louie La Vella shared that he start at about 17 or 18 years old as a Night Club Promoter working for other event companies and venues. He stated that everyone has that part time job when they are getting into college whether it’s retail, grocery store or even a bartender and his love was business, of course going out and having fun and parting at the bar and clubs was a huge interest for everybody usually in the college scene. He wanted to put those two together and see if he could make money from it and it was a fantastic start. He got to forge some great relationships with venue owners, managers, bands and deejays and of course learn the trade but he thought being a Night Club Promoter wasn’t exactly his career path, he knew the entertainment industry was going to be something he wanted to be in so he quickly learned to level up and have a long term goal of working on a global scale with festivals and musicians and celebrities; so it has been a 20 year journey to get where he is today but in between, he has seen all these different opportunities to increase his personal brand and always level up and growing from that first start as a night club promoter and very quickly into booking venues and running his own events and then getting on television and radio and now to this day, it has been a fun journey. Louie stated that as an entrepreneur, he has two arms to the business. One of them is B-2-B which is him getting clients and getting to work with musicians or record labels or festival owners and it is really showing them that he can connect and engage their audience to them because now a day’s everybody gets the same feeling of social media being such a big player in marketing, if not the player in marketing depending on your demographic but it’s very noisy and you have to do a lot of hustle, it was a little bit easier back in the day to just either pay radio for events or do print ads or flier or television and you have that marketing there. Now there is so much more involvement, you have to understand the user behavior of your audience and with that said the second arm of what he has to do is connecting them and even himself to the consumer audience, so that’s selling tickets, getting people to download music and that’s really understanding what the consumer wants to see on Social Media for them to engage, no longer that it works for us to just put a nice looking flier on Social Media and boots that post, you really need to come up with a campaign, some with music, you can’t just drop a track on Facebook and get couple of your friends to share it and hopefully your fan base runs with it. You need to create a strategy 4 weeks, 6 weeks and get them engaged, get them listening to the teaser or get them feeling what the event’s going to be about and eventually get to the ticket launch and then they’ve already bought into the message and you have them a little more excited and they are raving fan ready to support you. Now a day’s a lot of people get scared of that and they think, “that’s a lot of work” and it is and you trade a little bit of hustle for maybe writing cheques to traditional media for ad spend because the ad spent on social media is a lot less but it works well and that is the sandbox where everybody is playing so we really need to take that seriously and not just say back in the day it was easier, we don’t have time machines, we can’t go back in the day and go back to where we knew what we were doing and we were successful at it, things change consistently now and very quickly so we have to be on top of that. Louie stated that talking about events whether its festivals or night club events or smaller concerts, going to the events are always great for him to either wine down and enjoy the event or do a little bit of research on what everybody else is up to and he fine that a lot of the places that either spend too much money to market to fill their room or just not filling their room is because they are stuck back in the day. Louie shared he was on a panel at the International Night Life congress a month ago and everybody was talking about Millennials and how they’re on their phones all the time and it’s ruining the experience going to a club or going to a venue to have their phones out and they just want to be on social media and he sat there and thought about his experience going in and he said, the usual behavior is not just because they are on social media and need to tell their friends or talk, it’s their documenting, they’re documenting everything they do and we do the same things, maybe not as much as the generation because depending on our age demographics but we want to tell our friends what we are up to, we want to share what we are eating, we feel like we are all media companies and we need to document. He told them going back to the experience of him experiencing a night life venue, “What are you guys doing differently than 20 years ago? You have a concert hall or a night club with a nice deejay or a band with some lights and a bartender but that’s the same concept as 20 years ago.” He was trying to poke fun by saying that he doesn’t use VHS tapes anymore, we have all changed, why have you not changed if you think about 20 year old concept of the night club, it’s exactly the same, and we have different sounds and different lights but that’s not a huge step in the experience. When he walks into a club and its dead and the bartender is on their phone and it’s the same old, same old for 20 years, he’s thinking well no wonder nobody’s here or it’s too busy and the promoter and the venue owner thinks, Hey, Louie look how packed it is, look how great it is here, it’s over packed” and he’s thinking, “Go ask 6 girls right now what they think about your club and I bet you 4 or all 6 of them will say it’s too busy here, I can’t get a drink, I wanted in line too long, I Iost my friend when I went to the bathroom” and you think that the over capacity of the club is your success but I bet that you’re even losing money because they want to leave early, they get frustrated to get to the bar to get a drink. He has seen that with his own experience by going to these places and thinking….these are issues that are going to bite them or already bit them. He stated that it’s the same with Facebook likes, he has 10,000 likes. Likes do not equal sale at all. The amount of time that your organic reaches 1% you still have to target people, you might be targeting specific intricate ways of targeting like somebody that likes your page but also likes these certain items. A lot of people are just going for likes and it’s a visual thing and he understands as a branding play but that’s a small piece of the branding pot, you have 5,000 likes or 10,000 Twitter followers that never equal actual sales, you have to think outside of that, so you spend all of your money trying to get likes but he never do that, he tries to spend the ad budget on your actual target, let’s try to create a funnel, let’s sell tickets, let’s sell music, people will like your page indirectly because they see the ad and they don’t like your page currently and they’ll it like but that’s not the metric we go for so a lot of people are not thinking the new way of doing marketing and still thinking of the old mentality, we want more likes, we want to pack the bar, we want to do the old school way because it’s easier and it just doesn’t work. Louie La Vella stated that one of the mistakes that many business owners and entrepreneurs make is that they forget that they are also a customer, he hears it a lot with musicians or bar owners or club owners on them complaining when they go to another bar or complaining about, “Why do these people want to message me on Facebook or text me, I want to be on phone” they are romanticizing bout the old school days and he sit there and say your audience is 21, they don’t care what you think and they forget about them as a customer sometimes, “Oh, I went to the bar and it was too busy, they couldn’t get a drink” and yet they do the same thing. The first thing that everybody needs to stop and realize is that you are also a customer and think about how you want that experience to be. A lot of people disconnect that, they think “This is how I want to be treated”, but I don’t do this thing to my customer and then they wonder why there is a disconnect there and that’s a massive thing that everyone forgets. Same thing on Social Media “Oh, I’m going to complain about my dinner and I expect somebody to respond right away” but on the flip side “That idiot made a one star review, I think I should delete all my reviews so nobody sees any of them” you are disconnecting yourself as a customer though, you’re not thinking about what you would want, they want to have someone respond right away, they don’t want it to be deleted and you would hate that to happen but now you want to do that to them so that’s massive tip number 1 on returning customer service and just thinking about how you would want to be treated. The second thing is Consistency, a lot of people give up very fast, they try something new and it doesn’t work a couple weeks in and they give up. Have a long term goal, at the beginning of the chat he said he had a 20 year span of cool stuff that happened to get to where he is today but all of it was fun and there were pivots everywhere, he went into radio, he went into TV, it was all to the same goal of music, music show, music television, everything was in the same genre so that he could keep building brand awareness and now he’s on the listening committee for their award show which is like the Grammys up in Canada which is great and is more branding too and it’s exciting to be a part of that community as well and all that is a long term goal and he has those sites. A lot of people create an event like a bar event or new business shiny object syndrome and then they give up fast, if that’s something that’s serious for your business and it’s going to grow your brand, have a realistic goal, nobody is going to pack your club in 3 weeks and nobody’s going to have a brand new division of their entrepreneur business and think in couple Facebook ads “I’m rolling”, you need to have a long term goal but you have to stick with it. You can pivot along the way a little bit because things need to be tweaked and at the end if it’s not working out, fine, you remove it, stop wasting your time but you have to stick to a realistic goal. Louie stated that the celebrities that he interviewed are all down to earth people and he really like the fact that they are normal people and that people resonate with that and especially on Social Media where they can have Snapchat or Instagram stories or just respond as a normal person, it makes a human-to-human connection and that’s a common thread he saw with all of those people. There were a very few celebrities that he met that had that fake persona or were just rude and it may have been the industry that they went through and whatever path they went through just gave them that cold heart but 99.9% of them were all super down to earth and super nice and just appreciative of just being normal people which is amazing. A fun story that he likes to tell, he takes so many flights and sometimes flying on his own, you sit beside somebody it may not be in a first class and you go, “Hey, how are you doing? What do you do?” “I’m the president of this massive company” or “I’m the executive of this” and sometimes they ask him what he does and he would have a cool story and he’s always thinking on the plane everyone is such a normal person, you’re sitting beside who knows who and they are normal people and if you think about that with these celebrities, they really are. That down to earth groundedness is what is making them successful and holding onto their long term goals. You see some of them derail here and there and that’s when they lose sight of being themselves but to be real like that really helps in their personal branding, if you tweet at somebody and they tweet back to you or they do something on Ellen you laugh with them like, they’re just normal funny people, you laugh with them like, “Oh, I find that funny too, I would do something that crazy” and it really helps to be that kind of person and on his side getting those interviews of course being on television a lot of them were organize but Lady Gaga and Richard Branson, those were just last second accidental interviews. Lady Gaga was interviewing other people and she just got signed to Interscope Records like week before and that was years ago. She was a this rooftop party with her managers and all these other deejays were there and his TV crew was interviewing famous deejays and she was nobody and her managers came up to them and said, “Here’s this new girl that just got signed, we are ready to push her, she going to have a great album come this summer and she would like to get some media so would do an interview for her?” and he said, “I don’t know who she is and we have a lot of stuff going on but hold on this could be an opportunity” they listened to the song and it was “Just Dance” and they said, “Yeah, it’s a fantastic song, she has major backing, absolutely we will do the interview, not a problem” not knowing that she was going to be a superstar within a month or 2. These doors open in front of you and sometimes you may not be real person and think, “I don’t have time for this” this would have been a way different story saying the time he could have interview Lady Gaga and that was her first national TV interview as Lady Gaga just getting signed which is cool to have under his belt as well but you would have to try and see those opportunities as they open. Louie stated that he likes what he does and that’s one big thing that keeps him motivated to wake up and know that this is what he likes, so when there is down times whether it’s working with clients that aren’t his favorite and you can decide “I can fire these clients and just move on” there are up times too, it just keeps him motivated to wake up and do something fun. He thinks that everybody needs to do that whether it’s a regular job or whether you’re an entrepreneur, if you’re an entrepreneur don’t create for yourself that you don’t like. Do something you love and that’s a huge factor and of course the idea as an entrepreneur that you can create money out of thin air or anything that’s a failure you don’t count it as a “Oh man, I failed, I suck” you just look at it like, “Find no problem, let’s pave it, let’s tweak, let’s continue, it’s all good, I will create something new, I can adjust” that mindset is really exciting to have. Louie stated that he is fan of the dance genres, that’s what they did with the television network and radio like electronic music, dance music, house music and of course that was the music that was fairly strong in the mid 90’s when he was growing up but hip hop was strong too so that’s another favorite genre of his. He stated that it was funny because if he was asked what his favorite song is, he wouldn’t have had a good answer. There are so many new stuff coming especially that he has to listen to so many music and mix shows that he probably couldn’t give a straight answer on what his favorite song is right now but he would lean towards the club genres, the dance music and hip hop urban music is great and there are some pop rock songs that he loves too but he is not a fan of country or classical there are so many genre room in his brain to follow. Yanique asked him if he likes reggae and he stated that reggae is great. Louie stated that the tool he couldn’t live without is Facebook. He has been able to get clients and return the favor by making them millions of dollars on the platform of Facebook and of course that same Social Media but majority of his business is on Facebook and Instagram very close but those are the two. He stated that within those 2 apps he can message people, he can be in contact, he can get on phone calls, he can do his advertising, those are the BIG monster players in his industry. Louie shared that he is a big fan of audio books; he will listen to audio books like crazy. Especially when you’re driving or traveling. He stated that there are so many that he has gone through that are absolutely amazing and a few off the top of his head: Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek was a great one. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk was a fantastic one. Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday was really cool. He was talking about how media manipulation happens and how groups of people can get in, utilize the media and reading that book years ago and being a marketing guy, you can start to understand how things are happening on advertising like self driving cars are going to be coming out stronger as the years go by but you’re seeing ads now like a Kia or Ford commercial. If your brain wonders a bit and you think about your kids and you move into another lane, don’t worry the machine has your back, just slowly getting us used to the idea how we are scared of we are better than the machine, “I don’t want the car to self drive, I’m a better driver” just slowly giving us a tiny step by step of training our brains to think, “No the machine is better than you” you wonder off, that kind of idea without being a hardcore. Have a little strategy, give yourself a 4 week campaign before dropping your track, this is a probably a 4 to 10 year campaign but you can see these little things happening and you can also look at the election. You can see how Donald Trump, how he used the media to his advantage, against his advantage and when you read a book like that and you look at what’s going on in the media and how we are all headline readers and we’ll believe anything on Facebook whether we click on it or not it’s scary and it’s extremely possible to do those kind of things which is scary. Louie stated that he lives to level up what he does ever so often and he started to scale away from night club and bar and doing a lot more festivals which is very exciting and record labels and speaking as well. He has a book that he authored a few years ago and he’s coming out with a second one and he’s starting to do more speaking engagements around North America and that’s a new level of what he’s doing. The entire year (2016) as he called it The Year of Authority for him, he’s going to get on podcasts, spread his message and just shares what he knows and do a lot more of his own podcasts and articles and he’s going utilize Social Media to build authority and brand awareness so that he can bump up the next level and start doing a lot more larger scale things and do speaking. He has done speaking gigs now which has been exciting. So that kind of the new next level for him which he has already hit and he starting to grow that and explore, just in podcasts, he has done over 45 + in last 3 months as a guest host which has been really exciting and a lot of hustle and a lot of fun and he is on pace before the month’s over to hit over 50 podcasts and he’s going to keep on going so that’s going to be a lot of fun for continuing to release and share those again throughout 2017 because he’ll have one a week to share which is great and that’s really cool for authority building and brand building. People can listen; they have a great conversation, and it is a cool tool that he’s picked up. Louie stated that the night clubs are your basic bar and night club, there can be a 500 person venue, 1000 person venue but through your typical night club every week they have events going on or students nights so it’s a different atmosphere all together where as a Festival your talking 30,000 people showing up a day or more or maybe less and it’s such a massive cool undertaking and you work on marketing for 8 months, right now he’s working on marketing, even in September 2016 he was working on festivals for June 2017 but it’s really cool. You have a tight nit team and they organize everything to do with the festival and when it finally comes to fruition and you’re on stage with 30,000 people in front of you and this massive production and you’re thinking, “I’m the marketing guy, I was a part of bringing in these people in that’s really awesome.” And that a cool feeling and it’s a larger scale and not everybody gets to do that, if you’re a good marketer and you have friends and you know deejays, you might be able to jump in as a promoter at a night club but that’s not something that he does anymore, he consult and train a lot of owners and promoters because he knows marketing but he has a small hand full of bars and clubs now just because he knows them well and they are friends now and he helps them out but for the most part he has expended away from that and there’s different monetary value between a large scale festival and a night club so he can do different business and not work so hard but work on 3 projects instead of 15.  He stated that in festivals now you’re dealing with million dollar deejays, million dollar bands, some of the biggest of the biggest and you get to discuss with their management things, forge friendships and that’s just a whole other ball game as oppose to the night club which is still fun and great but you’re working with the local club owner or the local deejay and sometimes they bring in acts but not usually not the larger scale because there is no way they can afford someone of that caliber for a 500 person venue so it’s a completely different ball game but it’s a lot of fun.    Louie shared listeners can find him at – www.louielavella.com Louie La Vella Facebook Louie La Vella Twitter Louie La Vella Instagram Louie La Vella LinkedIn   Louie shared a quote that he has two quotes the first one for him especially is “Every day is a Friday” so whether it’s actually Friday or a Monday, if you feel like it’s a Friday it means that you are doing what you love, so if you can find something that feels like a Friday everyday then you’re doing well. The other one especially in the marketing sense he likes to always say, “Make sure you’re playing in the sandbox everybody else is playing in.” So whether your audience is on LinkedIn, whether your audience is on Twitter or Facebook or on radio or on print, wherever they may be, make sure you know where they play because if you’re in the wrong sandbox, no matter what you are doing over there you’re not getting the message across.   Links Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday

After years of being selfless and taking care of everyone else’s needs, (ok, that is her humble opinion, but work with her here) Roberta’s skin was dry, itchy and irritated. In 2005, at 43, she finally realized that taking care of herself and her skin was important. She discovered exfoliating products, but like the proverbial Goldilocks, none were completely satisfying her needs & wants: Some were too greasy, some didn’t smell right, and some had too large crystals of sugar. Heading to the kitchen, Roberta played like a “mad chemist” to create her own scrub. By June of 2006, her blend was perfected: Roberta brought on her sister Michelle and ScrubzBody Natural Skin Care was officially started. Five years after launching in a renovated garage, the sisters opened a small manufacturing/storefront, in Bethpage, NY. In 2014, the growing business moved to a much larger storefront. ScrubzBody maintains a retail business and does both private label and wholesale, with clients such as Wild by Nature and Whole Foods Markets. The business needed exposure, and the budget was tight, so Roberta set out to get noticed in various publications, using HARO extensively. She and/or the business has been published and quoted in over 80 skin care and business articles, blogs and beauty magazines. Roberta was a panelist for the Long Island Newsday Connect Small Business Seminar, she was a guest for a natural remedy segment of the Dr. Oz show which aired on 10/24/14, as well as a food related segment which aired on 2/29/16. Roberta did a workshop on Indie Business Cruise 2016 about getting Free Publicity for your small business and she recently published “The Power of Free Publicity, Using HARO (Help a Reporter Out) to Build Relationships & Get Press Without a PR Firm.” She received the Nassau County Legislature Trailblazer award for her charity work on 3/21/16. Roberta is a proud member of Indie Business Network, American Made Matters, Bethpage Chamber of Commerce & Bethpage Kiwanis Club. Books Free Publicity (http://http://amzn.to/29d5fur) -Jeff Crilley Trust Me, I'm Lying: Confessions of a Media Manipulator (http://amzn.to/290PjFL) -Ryan Holiday Zombie Loyalists: Using Great Service to Create Rabid Fans (http://amzn.to/29q91ga) -Peter Shankman Websites HelpAReporterOut.com (https://www.helpareporter.com/) SourceBottle.com (http://sourcebottle.com/) ThePublicityHound.com (https://publicityhound.com/) CreateSpace.com (https://www.createspace.com/) SailorPress.com (http://sailorpress.com/About-1) The Breast of Everything Fundraiser (http://www.breastofeverything.com/) ShankMinds - Mastermind Group (http://shankminds.com/) http://theprojectheal.org/ (http://theprojectheal.org/) (http://theprojectheal.org/) QuickBooks (https://quickbooks.intuit.com/) (https://quickbooks.intuit.com/) Animoto (https://animoto.com/) (https://animoto.com/) Google Analytics (https://analytics.google.com/) Dropbox (https://db.tt/0zLY0ZJz) People Peter Shankman (http://shankman.com/) Jeff Crilley (http://www.jeffcrilley.com/?S=WebSiteMarketingPlan.com) (http://www.jeffcrilley.com/?S=WebSiteMarketingPlan.com) Marie Forleo (http://www.marieforleo.com/) Paul Jarvis (https://pjrvs.com/) Mike Wolpert (http://socialjumpstart.com/) Contact https://scrubzbody.com/ (https://scrubzbody.com/) (https://scrubzbody.com/) scrubzbody@verizon.net 516-827-0800

In the latest episode of the EDM Prodcast, Sam Matla chats with the Jack of all music production trades, Multiplier. Even a quick look at Multiplier's background will show you the intricate web of valuable music production resources he has contributed over time alongside his own releases. In this interview, we discuss the importance of artists bringing value, like Multiplier has, to the community and creative ways to do so. Beyond that, the chat shines light on many useful resources and techniques producers can use to monetize their work and grow their networks. We also cover guidelines for producers to start out with in jumping into sound design, and the importance of being a personality as well as an artist and educator. --------------------------------------------------------------------------------- What we talk about: - How to monetize your music consistently outside of touring - Creative ways to add value to the music industry - Balancing the use of ‘clickbait' and quality-focused content to grow your network - Presenting content in an entertaining way - Where to begin learning sound design - The parallels between being an artist and an entrepreneur - Approaching your goals realistically yet ambitiously - Benefiting from producing for quantity over quality as a novice Cool stuff mentioned in the show: - ‘Trust Me, I'm Lying: Confessions of a Media Manipulator' by Ryan Holiday: http://amzn.to/296v7q2 - ‘Rich Dad Poor Dad' by Robert Kiyosaki: http://amzn.to/291O66d - ‘The 4-Hour Workweek' by Timothy Ferriss: http://amzn.to/29aMUhv - 'Profit First' by Mike Michalowicz: http://amzn.to/296v2CC - 'Gonzo Marketing' by Christopher Locke: http://amzn.to/291O1zi - The ‘Comedian's' Comedian Podcast: http://www.comedianscomedian.com - Pensado's Place: http://www.pensadosplace.tv Multiplier on the web: Website: http://www.multipliermusic.com Facebook: http://www.facebook.com/MultiplierMusic Twitter: http://www.twitter.com/MultiplierMusic Soundcloud: http://www.soundcloud.com/multiplier YouTube: http://www.youtube.com/user/MultiplierSounds Download for free on The Artist Union

"It is 100% possible to make a living from music sales"- Budi Voogt The music industry is changing. No longer are artists restricted by the gatekeepers at the big record labels. The barrier to entry for becoming a full time musician or recording artist are at an all time low. Because of this, musician face still competition in a global market. How can you make your music stand out, find your raving fans, and make a living as a musical artist? Budi Voogt co-founder of Heroic, a record label group and agency, is on the show today to tell you how to do just that. His company a number of major electronic artists, some of whom they have helped to get from 0 to a worldwide touring level. He is the author of The SoundCloud Bible, a book focused on mastering the SoundCloud platform. Budi is also the creator of the new course, The Music Marketing Academy, an online school that teaches you how to grow your audience and get more exposure through leveraging the web. If you are curious about the state of the music industry or you want to explore making a living as a musical artist, this is the episode for you! Quotes: "Companies need to place their advertising dollars where people's attention is" - Budi Voogt "Be out there on as many platforms as possible"- Budi Voogt "Your material must be up to par compared to your competitors"- Budi Voogt "It is 100% possible to make a living from music sales"- Budi Voogt "Superfans are the ones that come to your shows"- Budi Voogt "Shows should come as a result of demand"- Budi Voogt "Music is a marathon"- Budi Voogt "You need to spend a lot of time marketing your music"- Budi Voogt "Successful artists make things happen because the have a musical vision"- Budi Voogt "Adventure is consistent curiosity to learn and ask good questions"- Budi Voogt What you will learn: -How to use SoundCloud as a musical artist -The best tools on SoundCloud -How to make a living making music -How to market your music -How to connect with musical tastemakers -How to gauge musical talent -How to pick the right musical genre for a career -The formula for creating quality music Continue the Adventure: BudiVoogt.com Heroic Recordings The SoundCloud Bible Books by Ryan Holiday: Trust Me, I'm Lying: Confessions of a Media Manipulator Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Thanks Budi Voogt! If you enjoyed this session of The Art of Adventure Podcast, let Budi know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Budi on Twitter! Support the Art of Adventure! This podcast is supported by listeners like you! Become a patron of the Art of Adventure on Patreon Subscribe to The Art of Adventure Podcast for free in iTunes or Stitcher. If you enjoyed the show, please help us by leaving a 5-star rating and review! You might also like these episodes: AOA 032 | Johnny Freesh | Rapping and Raw food AOA 088 | Derek Sivers | Turning Observations Into Action AOA 030 | Dave Booda | Exploring Creativity and Relationships This episode is brought to you by the Travel Wisdom Podcast! Ladan talks to all sorts of people (check out my episode here) and asks how travel has improved their lives. He’s and interesting dude who has spent about $30k to travel to 80 countries because he believes like I do that travel is an investment into your future. Go to Travel Wisdom Podcast or find Travel Wisdom in iTunes or Stitcher or your favorite podcasting app. I love listening to the show and you should give it a try – I think you will as well.

Harland takes a visit to Charlie Lee's Chinese buffet where Charlie Lee wants a new iWatch. More secrets and lies from Hilary Clinton. The abuse of yellow lights. Glide and ride!! Learn more about your ad choices. Visit megaphone.fm/adchoices

Ryan Holiday returns to join Dr. Drew for a podcast covering a wide range of topics including interaction in social media, the phenomena of so-called 'outrage porn,' and Ryan's book 'Trust Me I'm Lying: Confessions of a Media Manipulator'. DrDrew.com

Ryan Holiday is a marketing, media, PR and advertising expert and the author of 3 books... Trust me I'm Lying: Confessions of a Media Manipulator, Growth Hacker Marketing and The Obstacle is the Way.

This week, James Altucher interviews the bestselling author of Trust Me I'm Lying: Confessions of a Media Manipulator Ryan Holiday., James and Ryan talk about what makes a book a best-seller, and how to market yourself and your work. Ryan tells us what it means to be a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can. And he does this better than anyone else... ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

This week, James Altucher interviews the bestselling author of Trust Me I’m Lying: Confessions of a Media Manipulator Ryan Holiday., James and Ryan talk about what makes a book a best-seller, and how to market yourself and your work. Ryan tells us what it means to be a media manipulator. In a world where blogs control and distort the news, his job was to control blogs – as much as any one person can. And he does this better than anyone else... See omnystudio.com/listener for privacy information.

Ryan Holiday is the Director of PR Strategy at American Apparel and author of, "Trust Me, I'm Lying: Confessions of a Media Manipulator." He explains how he manipulated the media and lied his way to MSNBC, Inside Edition, ABC, NY Times, and many more outlets.  Ryan believes contemporary blogging practices are similar to 19th and 20th century yellow journalism. He thinks big business drives today's media. Mark Cuban recently lashed out at Facebook, saying their promoted posts are ridiculous. Ryan analyzes whether Facebook really improves a company's brand. Find out more about Ryan Holiday at www.ryanholiday.net.

Ryan Holiday is a media strategist for notorious clients like Tucker Max and Dov Charney.  He is the Director of Marketing at American Apparel, where his work in advertising is internationally known. His strategies are used as case studies by Twitter, YouTube and Google and have been written about in AdAge, the New York Times, Gawker, and Fast Company. His book, Trust Me, I’m Lying: Confessions of a Media Manipulator was a Wall Street Journal Bestseller.

My guest today is Ryan Holiday, the director of marketing for American Apparel, media strategist for Tucker Max, Dov Charney, and others, and an author. The topic is his book Trust Me, I'm Lying: Confessions of a Media Manipulator. In this episode of Trend Following Radio we discuss: The media food chain What goes into media manipulation The lie of "if you're doing something great, it will be heard" Gatekeepers in the media How blogs are our digital bloodsport Why being inaccurate and inflammatory gets more page views How we don't seek honesty or reality Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!