Podcasts about more than a game

Matthew Bannister on Dame Joan Plowright, one of the most acclaimed actresses of her generation who was married to Laurence Olivier. Dame Judi Dench pays tribute.Sir Jim Walker, who built up his family business from a small bakery in the North of Scotland to become a global food exporter. Barbara Clegg, the first woman to write a story for Dr Who.Denis Law – the Scottish born footballer who was part of Manchester United's “Holy Trinity” alongside Bobby Charlton and George Best. Producer: Ed PrendivilleArchive: Doctor Who : Season 20 : Enlightenment : Part 1, BBC1, 01.03.1983; Emergency Ward 10; 14.08.1959; THE DALES: BBC Radio, 27.10.1966; Jim Walker reflects on 125 years of Walker's Shortbread, Highlands News & Media, 2022; Nothing Like a Dame, BBC 2, 31.12.2021; In Touch : Dame Joan Plowright at Home, BBC Radio 4, 25.12.2018; Wogan, 10.12.1990; Private Passions : Sound Frontiers: Dame Joan Plowright, BBC Radio 3, 25.09.2016; Roots, BBC Radio 3, 29.02.1960; FOOTBALLERS LIVES, DENIS LAW, 21.03.2002; MORE THAN A GAME, BBC, 26.05.2001; MEMORY MATCHES: ENGLAND V SCOTLAND 1967; 15.04.1967; Sports Special, BBC,, 24.11.1979

Archie Macpherson is a bonafide Scottish Football icon having began his career as a broadcaster with the BBC over 60 years ago. His time in the game has brought him into close contact with many legendary figures - including some of the greatest Celts of all time - and in part 1 of our exclusive 3 part series he talks candidly about the Celtic Rangers rivalry and how its evolved since his earliest memory of the fixture, way back in 1949. His highly acclaimed book on the subject, "More Than A Game" centres on the 'Hampden Riots' of 1980, following a Scottish Cup Final clash between the two sides, but also features the gritty details of some of the most significant meetings of the two - on and off the park - over the decades.

Things get off to a flyer when Wil forgets what day it is and the whole show gets derailed as they try to remember the lyrics to More Than A Game, which is apparently easy to write but hard to sing. The Crows' major sponsor could have marketing gold on their hands by releasing cars named after players. How far would Nick Daicos' tongue celebration have to go before he gets a please explain? And Wil judges the ladder based on nothing but vibes. Chris Doheny performing "It's More Than A Game": https://youtu.be/05S88Nnqtkc?si=lOEyS87VK2Vi8NZD  See TOFOP live on June 15, July 6, and August 3: https://www.trybooking.com/events/landing/1221398  Keep up with all things 2 Guys 1 Cup and more here

Valerie Jerome, former Olympic athlete, teacher and advocate, talks about her remarkable journey, from breaking barriers in sports to her impact through 35 years of teaching. She reveals the relief found in writing her memoir “Races: The Trials and Triumphs of Canada's Fastest Family”, and gives us a glimpse into what it took to overcome gatekeeping in the traditional publishing industry. She reminds us that racism in Canada is still prevalent and that her hope for the future lies in the empathetic hearts of youth across the country.  Find out where Valerie is speaking next and buy her book “Races” at: http://gooselane.com/Races Catch more of Valerie's track and field story on “Black Life: Untold Stories” in the episode “More Than A Game” on CBC Gem. - - -  Valerie Jerome is an activist, speaker, teacher, politician, and athlete from Vancouver. The granddaughter of Canada's first Black Olympian, John “Army” Howard, Valerie became the Canadian senior women's champion in the sprints and long jump at the age of 15 in 1959. She went on to represent Canada at the 1960 Rome Olympics, the Commonwealth Games, and the Pan American Games (where she won a bronze medal in the 4 x 100 metres relay), competing alongside her brother Harry Jerome.  Away from the track, Valerie has represented the Green Party of British Columbia and is a recipient of the 125th Anniversary of the Confederation of Canada Medal and a City of Vancouver Heritage Award for her work in conservation. She has served as a board member for numerous organizations, including Achilles Track & Field, the Black Educators of BC, the Junior Black Achievement Awards, Vancouver Youth Theatre, and several dance companies. She speaks at numerous schools and community events.   - - -  Join Lauren's Best on Substack to be the first to comment on new episodes and receive detailed show notes (including for this episode) with links to loads of free resources: laurenbest.substack.com Lauren's Best invites you to curiously consider art and life as host, Lauren Best, reveals what has unlocked success in her own creative journey. Through healing and growth, she illuminates the creative process as an entrepreneur, mother and interdisciplinary artist. Join one-on-one reflections with Lauren, and delve into intriguing conversations with compelling creators, as together we discover insightful connections over surprising common ground. Lauren's Best is co-produced by Sam Blake and Lauren Best. - - - Work with Lauren: bestpracticearts.com Follow Lauren on Instagram: instagram.com/bylaurenbest/ Let's connect: linkedin.com/in/lauren-best-48a71232/ - - - Give the gift of poetry, to yourself or a friend, with Just Leaves, an intimate and unflinching poetry collection. Paperback or audiobook: laurenbest.com/poetry - - - Are you an entrepreneur looking for expert guidance on your podcasting journey? Want free advice and ideas to implement right away? Book a Clarity Connection call with Lauren! Learn more about how you can grow your voice as a powerful asset with lifelong returns, and get equipped to tap into the potential of podcasting.    

Gary Neville out-Peter Drury-ed Peter Drury on Sunday, as Chelsea succumbed to Liverpool in the League Cup final. Manchester City and Arsenal kept up the pace in the Premier League title race, while in Germany, Bayern Munich claimed a much-needed win. Patric Ridge and Harry Carr are back to discuss all of the above on the latest episode of the Off The Weekend podcast from More Than A Game.

Join Sean and Ashley with special guest John Cesar as they talk about the fun, educational and highly popular More Than A Game outreach initiative.

More Than A Game contributors Harry Carr, Alfie Biggs and Steve Kelly join Patric Ridge to look back at the north London and Madrid derbies, and ask, what even is a handball anyway? Newcastle United's thrashing of Sheffield United is on the agenda, as is Harry Kane's flying start at Bayern Munich, while there's the small matter of riots at Ajax.

More Than A Game contributors Alfie Biggs, Patric Ridge and Harry Carr discuss Inter's thumping 5-1 win in the Milan derby and Manchester United's loss to Brighton and Hove Albion. They ask, what's going on at Chelsea, and look ahead to the Champions League.

Since we're counting down to our final podcast on June 7th, this represents both our final basketball movie and our final documentary. More Than A Game shows a remarkable amount of archival footage and plenty of behind-the-scenes home videos of LeBron James and his high-school teammates, but did Kristopher Belman ask them any truly hard questions? For instance, were the other 4 guys in the Fab Five jealous about just how rich and successful their megastar friend ended up?  And what's it like to be best friends with arguably the greatest player the NBA has ever seen? We got into a long discussion about that exact point too...just who is the best ever, whether it's LeBron, Michael...or someone else. Chris didn't love the way Belman structured the doc with all the time-jumping and we both felt unsatisfied by the lack of real answers to the scandal that saw LeBron get suspended during their senior year. Still, the movie is fast-paced and very ntertaining. So get ready to root for the overdog as we spend a solid hour chatting about More Than A Game.   Oh, and for the record: the boys went to Buchtel High School, not "Beck-tel". Also, LeBron won 2 NBA championships with Miami, 1 with Cleveland and 1 with the Lakers, so he's won 4 NBA titles, not 5.   You can email us (scoringatthemovies@gmail.com) or type out some tweets (@moviefiend51 and @scoringatmovies).

Phil Chapman is from More Than A Game, a group of people who have put on a 45 hour futsal game, he joins us halfway through their marathon effort. LISTEN ABOVESee omnystudio.com/listener for privacy information.

A Wellington football game has broken the world record for the longest match, and raised more than $50,000 as a result. Twenty-eight people played a continuous game of indoor football this past weekend for 45 hours. The previous world record was a 36-hour game of football. More than 2000 goals were scored during the match, with one side winning by about 200 goals. More Than A Game charity co-founder Graham Matheson was on the field for half of those minutes. He spoke to Corin Dann

When the fulltime whistle blows in a football match in Wellington on Sunday, the score could be in the thousands. Twenty-eight people are attempting to set a Guinness World Record for the longest continuous football match by playing for 45 straight hours, starting at 1PM tomorrow. The footballers are raising money for the More Than A Game charity, sending proceeds to Gumboot Friday. More Than A Game co-founder Graham Matheson spoke to Corin Dann.  

"I think the lifeblood of our school system is the athletics and activities side of things... it's an important aspect of the development of our kids. It's learning how to work with others and have big wins or big defeats because that's life. We're teaching them life lessons on a daily basis." - Anthony Orrick, head football coach at BVSW. Athletics and activities provide opportunities to nearly 75 percent of the entire student population in Blue Valley high schools and thousands of middle school students each year. In this episode of BV unmuted, Superintendent Dr. Tonya Merrigan "huddles" with Director of Athletics and Activities Matt Ortman, as well as Blue Valley coaches Jess Horstick, Anthony Orrick, and Matt Shulman. The conversation dives into how all the teams and clubs serve as environments beyond the classroom in which thousands of Blue Valley students can grow and find their interests and passions. 

A new era of the More Than A Game podcast starts now. Austin Peay volleyball's Janvier Buggs takes over as the host and will sit down with other Austin Peay student-athletes to discuss everything that goes into the student-athlete experience. On this debut episode, Janvier sits down with Casey Crigger to talk about the future of the podcast and the identity crisis that student-athletes deal with. Thanks for tuning in and as always #LetsGoPeay! Intro/Outro: Daniel Caesar, "Get You (ft. Kali Uchis)"

A new era of the More Than A Game podcast starts now. Austin Peay volleyball's Janvier Buggs takes over as the host and will sit down with other Austin Peay student-athletes to discuss everything that goes into the student-athlete experience. On this debut episode, Janvier sits down with Casey Crigger to talk about the future of the podcast and the identity crisis that student-athletes deal with. Thanks for tuning in and as always #LetsGoPeay! Intro/Outro: Daniel Caesar, "Get You (ft. Kali Uchis)"

The beauty of the Amazon Adwords is everybody who's searching on Amazon Books is a book buyer. You don't have to convince them to buy a book. You only have to convince them to buy YOUR book.This is a bonus episode of my miniseries on how to PLAN, WRITE, EDIT, and PUBLISH your book. This episode is how to MARKET your book.My co-host for the series is Greg Larson. Greg has written and edited more than 80 books.In Part 1 we reviewed how to PLAN your book.In Part 2 we reviewed how to WRITE your book.In Part 3 we reviewed how to EDIT your book.In Part 4 we reviewed how to PUBLISH your book.Today Greg and I and special guest Mark Paul review how to MARKET your book.Mark's self-published book The Greatest Gambling Story Ever Told: A True Tale of Three Gamblers, The Kentucky Derby, and the Mexican Cartel, has sold more than 40,000 copies which puts it in the 99.99th percentile of books sold. The Los Angeles Times says, “It's light, it moves quickly, it's fun.”Greg's book, Clubbie: A Minor League Baseball Memoir, has sold more than 4,000 copies which puts it in the 98th percentile of books sold. The Los Angeles Daily News says, “If Clubbie isn't the best piece of baseball literature since Ball Four, it's the leader in the clubhouse.”My book, Zen and the Art of Coaching Basketball: Memoir of a Namibian Odyssey, has sold more than 400 copies which puts it in the 60th percentile of books sold. The New York Daily News says, “I was hooked from the start. A terrific read of the can't-put-it-down variety!”In this episode I first interview Mark and we talk best book marketing practices and what he learned moving 40,000 books. Then I take the best marketing advice from a previous interview I did with Mark and present that advice. Finally, I take the best marketing excerpts from Greg from our first conversation and present those. Enjoy!TRANSCRIPTBen Guest:Hi everyone. This is Ben Guest, and I've just finished a four part mini series with Greg Larson on how to plan, write, edit, and publish your book. So this is a bonus or companion episode on an important part of publishing your book which is, after you publish it, you have to market it. What good is a book that no one reads, right?So this is a special episode where I've taken three different interviews and taken the best parts of those interviews about marketing and combined them. The first is a brand new interview with the author, Mark Paul, who I've had on previously. Mark self-published his book called The Greatest Gambling Story Ever Told, and at this date, he's sold more than 40000 copies, which is amazing. If you sell more than 4000 copies, you're in the top 2% of books sold in one calendar year, to sell 40000 is in the 99.9999 percentile.It's an astounding number of books, especially self-publishing, the other distribution and marketing muscle of a traditional publishing house. So Mark knows his stuff. In the first interview, which leads off this episode with Mark, we talk two things. We talk genre choice at the beginning, before you even start planning your book, thinking about genre choice and using a great tool called Publisher Rocket, which is available on kindlepreneur.com.I'll link to that in the show notes. And then we talk about Amazon Ads and kind of the back end after you've published, how to market your book. After that is the first interview I did with Mark several months ago, and that was Episode 34. I've taken the best parts of that episode that apply just to marketing and chopped that up and included that. And then the third part of the episode is the very first interview I did with Greg Larson also several months ago, and I've taken the best parts of that interview that applies solely to marketing and chopped that up.So you're getting a brand new interview with Mark Paul, the excerpts of the best bits of marketing advice from Mark Paul from a previous interview and the best marketing advice from Greg Larson from a previous interview. So this should be a helpful introduction to book marketing. If you enjoy this episode, please recommend it to others. Please like the podcast on the platform of your choice and subscribe to my weekly newsletter at benbo.substack.com, B-E-N-B-O, .substack.com. Benbo is my family nickname. So, benbo.substack.com. I put all of this content out here for free. So if you enjoy it and you find useful advice or information in it, please take a minute to like and subscribe. Thank you and enjoy the episode.Ben Guest:Mark, thank you so much for coming on.Mark Paul:Glad to be here again.Ben Guest:You are the man when it comes to moving books, you've sold over 40,000 books of your self-published fantastic book, The Greatest Gambling Story Ever Told.Mark Paul:Thank you. I love mark getting my book. I never stop. If you're around me, you're going to hear about my damn book, I guarantee it.Ben Guest:So somebody comes to you, they have an idea, they want to write a book. How would you advise them to think about the process of marketing before they even start writing their book?Mark Paul:The number one thing I learned that I didn't know until after published my book and started marketing my book is, unfortunately, you're not going to sell many books unless you're in a genre that people buy a lot of books. You can sell a lot of books with an average book in a high demand genre, as opposed to having a magnificent book in genre that nobody cares about, nobody buys books.Mark Paul:But I mentioned to you that I wrote a book that in its premise is about a female, a filly trying to win the Kentucky Derby against the male colts, something that had only occurred twice in 150 years. And that's a great story, but there's not a lot of people out there looking to buy books in the horse racing genre. So I would've really probably not sold a lot of books, but I got lucky because my book had a big component to it, is that the guys that bet on this filly to win the Kentucky Derby made the bet at a little rinky-dinky racetrack in Tijuana, that they found out late was owned by the Mexican cartel.Mark Paul:So now they were faced with this dilemma, which kind of a cool thing where could a filly, a female beat the colts in the Derby. And of course now you've got, women are interested, you've got women engaged, sports fans, horse racing people, but now I have a genre of true crime and I'd probably have sold 10 books in true crime genre for every book I sold on horse racing, even though you could say my book is about ...Ben Guest:And you've mentioned that either on the first episode we did or off air, that when your book broke into the top 10 on Amazon of true crime, then I think you saw a bump in sales. Is that correct?Mark Paul:Absolutely. One thing I learned is you have to always be afraid. I lived in fear of falling into the well, and once you get into the Amazon algorithm well of not selling books and not being something that they think their audience wants, I don't know how you ever crawl back out of the well. One thing that I did is I really studied Amazon ad words and I realized quickly in marketing that Amazon is magnificent in one way.Mark Paul:And that normally when you run an ad, if you were going to run a Google ad words about your book, the problem is, is that most people, 99% of the people that are seeing it, aren't there to buy a book. So, you're up against it and you're wasting your money. The beauty of the Amazon ad words for books is everybody who's searching on Amazon books for a book is a book buyer.Mark Paul:So you don't have to convince them to buy a book. You only have to convince them to buy your book. So you already, you've got a real buyer on your hands there. So now you need to get into that algorithm and its success to get success. One thing that I did, I was not out afraid, especially in the beginning to spend money on buying ad words and having a budget for my book.Mark Paul:And they always tell you, well, if you're on Amazon basically, and you're self-published, you can get about 70% of every dollar of sales. So they say as long as you're spending money and you're not spending more than 70 cents per dollar received, you're at least breaking even, which was kind of my immediate goal. But I actually thought about it after a while. I was saying, well, I'm selling books, but I'm not making any money because I'm spending 70 cents every book that I sell.Mark Paul:But then I realized something, this might seem self evident, but it wasn't, it dawned in me, I said, well, hold on, I'm getting 70 cents for every dollar I spend, but that's only for my Kindle books, for my eBooks, but for every ebook I was selling, now I was shocked at this, for every ebook book that I sold I'd sold two paperbacks, and I wasn't paying anything for my paperback.Mark Paul:So although I was spending all this money to sell my eBooks, I wasn't realizing that I was selling twice as many of this on my paperback books. So don't be afraid to spend money on your ad words, especially out of the gate, and especially, obviously find a category or two that you can dominate. Find a little niche category that you can be the number one author in. And that'll give you that cool little Amazon orange banner, that you're a number one author and when you die on your gravestone, you can write that I was a number one author. It might have been in the category where I was joke is, gay dinosaurs. It's a very small category, but by God, I'm number one.Ben Guest:Here lies John Smith, beloved father, son, and best selling author in.Mark Paul:They can never take it away from you.Ben Guest:They could immediately leave off the category. Love it. So let's talk Amazon ads. Can you kind of break down for the listener how Amazon on ads work? I think there's a bidding process.Mark Paul:Yeah, the best thing that I found, and I don't get any money for this, or what is it? Rocket-Ben Guest:To Rocket ...Mark Paul:Fantastic. They're really cheap. It's $35 a year or something to join. And when you go on Publisher Rocket, you finally understand there's all of these categories. Well, first of all, when you go on Amazon, they tell you, you get three categories, but you really don't. You really get 10 categories. All you have to do is email them and tell them the 10 categories you want your book in. So, that's really important. So if you go and you study all these categories and you know similar books to yours, what categories they're in, then I would try to pick five of them that are big selling categories, like true crime.Mark Paul:And then I would try to pick a few of those that are really minuscule little small genres that perhaps you can be number one or at least top three in for that. And one thing about that website is they'll actually tell you all of the keywords that those books are using in their ads. So you need to know all the ad words. And then what I did too, I created these lists and listenings of any book that was like my book, any categories, words that were like my book.Mark Paul:And also then I would actually advertise all the competing books and all the competing authors. And I would bid on all of those keywords as well. The best course racing book ever written was Laura Hillenbrand, Sea Biscuit. And so, I would bid on Laura Hillenbrand, her name. I would bid on Sea Biscuit and I would want anybody who's looking for Sea Biscuit, I would hopefully have my I book come up before Sea Biscuit because I was paying good money for it, because I wanted to dominate the horse raising genre.Ben Guest:And that advice is so key, and that's exactly the advice that you gave me before I published my book and I followed it to a T. So you identify some categories that are big categories and then you identify a couple of categories that are super small and niche. Just to give the listener an example, a funny example. So I downloaded on my phone the other day, Twitter and Facebook. So I go to the Apple app store and I search for Facebook. And the first thing that comes up is Facebook, right?Ben Guest:So I download it. Then I search for Twitter. The first thing that comes up is Facebook, meaning Facebook has bid well in that ad space, right? So Twitter comes up second under their own search. So it's the same thing, whatever book you're writing, you want to find, my friend, Greg Larson calls it, your pilot author.Ben Guest:Somebody that the author in the book is comparable to yours, and then you can see like Mark is saying, on Amazon ads, you can say, Stephen King, when people search for Stephen King Misery, my book comes up first. Now something like that, a huge book, a huge author, you're going to bid really high. But then I identify more niche authors in niche books because again, to your point, someone going on the Amazon bookstore is going to leave with a book, it's going to be someone else's book or it's going to be your book.Mark Paul:Exactly. And you wouldn't want to bid on Stephen King because it'd be too expensive. And you don't want bid on things that aren't related to your book because people aren't going to buy your book. So you have to make sure that if you wrote a book on basketball coaching, I'd be bidding on Phil Jackson and Showtime and Coach K and all that stuff. That's what I'd be bidding on, not Stephen.Ben Guest:100% and so jet us to break this down for the listener. So I wrote a book about the power of meditation and the impact that it had on coaching basketball. Obviously Phil Jackson is a number one for that. And so when I did my Amazon categories, which Mark mentioned, not category, sorry, keywords, when I did my Amazon keywords for my book, one of the keywords I put in was Phil Jackson and basketball.Ben Guest:And then Phil Jackson has several books and I included the titles of all his books. So that means when it's a keyword, that means when someone searches for that keyword, your book is going to show up in that search. Now that's totally free. Then separate the Amazon ads that you bid on, I would bid on Phil Jackson, I would bid on More Than A Game, which is the title of one of his books, Sacred Hoops, another title, things like that.Ben Guest:So there's keywords, which are free, there are categories which we've talked about. So again, my book would fall under basketball, coaching, sports, things like that, memoir, travel writing. Those are free when you register your book and upload your manuscript to Amazon, and then you pay for the Amazon ads, but it's the same principle. The same principle applies across all these things.Mark Paul:So I would say that was the number one thing that I did was spend money. And then what's great is that if you start doing well, then as you have more revenue and more sale, you can spend more money. And as you spend more money, you climb up these charts. And so I'm sorry, I just, it's a vicious capitalistic system, but if you can either accept it or fail, it's your two choices.Ben Guest:Yes. And so we've talked about the back-back end, right after you've published your book, after you've done all of that work, but you mentioned at the top, something you should think about even before you begin writing, even before you begin outlining, which is genre choice. And again, Publisher Rocket is very helpful in that. Mark, can you talk about genre choice? And if you were advising someone who wants to write a book, what they should think about when it comes to genre choice?Mark Paul:Well, you'll quickly realize that there's, I don't know me, maybe 15 genres that are big sellers and that's a good thing and a bad thing. The good thing is that if you can get into those genres, you could sell a hell of a lot of books. The bad thing is that the bigger the genre is, the better selling it is, now you've got to compete with all of the romance novels and all the things that are selling, but you need to be aware of it up front and realize that if you're writing a book that's in a genre that people don't sell books in, nobody is searching for your book and you could have a magnificent book.Mark Paul:And I still would tell you to write it if it's a story that you want to tell in your heart, it's important to you and you write a great book, that's a goal unto itself, and there's nothing wrong with that at all, but then don't be disappointed when it doesn't sell, because nobody in the history of mankind has ever sold a lot of books in that genre.Mark Paul:But the good news is that these genres are diced up in a lot of different areas. I mentioned true crime. I learned right away, I could not ... Even now, actually one thing nobody really talks about is paperback versus ebook sales. And that's an interesting thing as I said a moment ago that I sold twice as many paperbacks, I sold two paperbacks for every ebook that I sold, which surprised me, but that's kind of a standard thing in the industry.Mark Paul:But I also learned that I cannot compete, I could not compete as a self published author in hard copy crime segments because I was just dealing with all of the true crime books in paperback that are sold at the airports, that are sold at Barnes And Noble, that are sold by the big publishers.Mark Paul:I didn't have that behind me. And there's an area that I couldn't compete in, but I could sure as hell compete in the ebook categories of that. So even now I have bookmarked on my computer and my book has been out now for almost two and a half years, I've bookmarked horse racing, Kindle horse racing books, best sellers.Mark Paul:And I'll click on a couple times a week and see how my book's doing. I don't even bother to click on any true crime category for hard copy or for paperback, because I know that I'm not going to do well in that area. Because I don't have the infrastructure, the physical distribution channel that the big publishers have. You're not going to compete there, doesn't mean you're not going to sell paperback, I'm not telling you. I would absolutely tell you to do it, ebook and definitely a paperback.Mark Paul:And you can do a hard cover if you want to or not. It's not that important, but I definitely would tell you to do a paperback because you'll sell more paperbacks than you do eBooks, but just basically market your ebook because that's the only area that you can really be competitive. And then realize too, when you check your sales, you can check your sales specifically, oh, how am I doing in best selling basketball books in eBooks and how am I doing in best selling basketball print books?Mark Paul:And I guarantee you, then you're probably getting your ass kicked in paperback basketball books because you're not in the airports, you don't have that distribution, but you actually can compete in the ebook category.Ben Guest:Mistake I made was, so Amazon now offers paperback, hard cover and I published in all three at the same time, but the sales report is broken up into ebook and print, meaning combination, paperback and hard cover. So especially the first couple of weeks say coaching basketball, I was number one in ebook and then I was number five in paperback and number 12 in hard cover.Ben Guest:So my hard cover and paperback sales cannibalized each other. So one way I encourage authors to think about publishing, one of the few things that the traditional model has correct, I think is you publish your hard cover first, hard cover and ebook together, then paperback later because on Amazon, your paperback and hard cover sales are going to cannibalize each other. Mark, last thing for you-Mark Paul:I wouldn't agree. I always-Ben Guest:No, go ahead.Mark Paul:When you have people with differing opinions, I wouldn't do that because if I'm taking the time out of the gate to sell books, you are always going to sell more books early than you are late. My wife has to put up with me all the time now. I will come in and I will say to her, "How are you doing?" And she'll say, "How are you doing?" And I go, "Oh, I'm really depressed. My book isn't selling well anymore."Mark Paul:And it's like, what do I expect? I expect two and a half years later, I'm going to sell just like I did in day one. You think, well maybe you should, you have a best selling, you have a lot of great reader comments, I have over 1700 reviews, why wouldn't I sell more books now? And I think the reason is, is that people that are going to buy basketball books, you've saturated after a few months. People that are going to read books about the cartel like my book, horse racing like my book, sports like my book, after a while you run through your core audience.Mark Paul:But if you're going to launch early because for every paperback, for every ebook you're going to sell, you're going to sell more paperback. So I'm not sure. I would probably do them both at the same time. Points well taken.Ben Guest:No, I always love disagreement because then there's learning there. So my take on this is, so right now Amazon's always changing a little bit, with eBooks, you take home 70% of the sales and with paperback and hardcover, you take home 60%. So for example, my paperback is priced at 7.99. My hard cover at, I think 14.99. So obviously you make more money on the hard cover.Ben Guest:So my thinking, but Mark, tell me if you disagree or you have a different approach or you would advise someone differently is, next time publish ebook and hard cover because I'm going to generate more profit from the hard cover and more sales on launch week and launch month, publication week and publication month. Therefore, if people don't have the option for paperback, whether they're going to take home 70% of ebook sales or 60% of the more expensive hard cover.Mark Paul:It would depend on how expensive your hard cover because my ebook was 7.99, my paperback was 14.99 and my hard cover was 24.99, you're just not going to sell a lot of stuff at 24.99. So I'm not sure I would agree with that.Ben Guest:That makes perfect sense. You'd have to weigh sort of how many sales are you losing by not having to paperback because like you, the vast majority of my sales have been paperback. Go ahead.Mark Paul:Stay at the top with that algorithm, you have to fight and kick and you've at least got to get into that bloodstream somehow, at least. Again, in your little genre and your little niche, you have to be at the top of that or you just, you're not going to get the rankings you want.Ben Guest:And we've talked about this and you mentioned this on the first episode we did, one of the best ways to stay on top of the algorithm, and this isn't something you or I have done, is to have a series. If you're dropping a new book every three months or six months of, the virtuous cycle of that, virtuous circle of that is your third book is going to generate sales for your second and first, your fourth book, so on and so forth.Mark Paul:I couldn't agree. If you said to me, what did you learn in your five year saga of writing a book and publishing it and marketing it, and you said, Mark, you have to feed your family by being an author, what would you do? First of all, I would be scared to death because do not do this for money, by God do not do this for money.Mark Paul:It's difficult. I sold 40000 books and I'm telling you don't do it for money, but I've definitely, I would do a fictional series. And that gives you a lot of things you can do. And you can give away the first book in your series and get people to like your characters or you can sell it in 99 cents and you could do a lot of promotions. And I also, this is probably completely wrong, but first of all, I'm no expert, I've written one book in my entire life, one nonfiction book.Ben Guest:You're no expert, you've only sold more books than 99.999% of authors.Mark Paul:I've only done one. And I can tell you that, I think that writing a non-fiction book is so much harder than writing a fictional book because first of all, you're going to wind up spending six months or two years just doing the research to be accurate in your book, even if it's about your own life.Mark Paul:So that's going to take a lot of time and then you can't just make stuff up. You can't just get creative and start banging out 10 pages a day freelancing. It's got to follow very narrow script and times. But in writing fiction, if you're just creating, then I think you could bang out a lot more pages and you could do a lot books. And I definitely think the only way to make money, only way to make money as an author would be to have a series of books that you're always promoting. No question.Ben Guest:100% and then that back list just generates steady income. Last question, back to genre choice, and again, Publisher Rocket is a great tool to help select which genres, which categories to be in. So let's say someone's writing travel memoir about Namibia, very small interest built in audience for that. Would you recommend trying to identify a more popular genre that you could in a truthful way, in an accurate way link your book to, or would you say just don't write it?Mark Paul:If you told me, oh, I would tell you, well, you have to ask yourself why you're writing it. Are you writing it to sell books? Are you writing it to get it shared or you're writing it for, do you want to share it with your children and your two neighbor? I would market that book. I would never talk about Namibia. I would talk about Africa, but more importantly, I would talk about overseas travel in that I would try to somehow tie in Anthony Bourdain or some famous guy who has a well known genre. And I'd say, I want anybody who's thinking of buying an Anthony Bourdain travel book to look at my book.Mark Paul:I would say and I would go, how does he do it? Where do they advertise? What are their keywords? What's the imagery that they want? That's what I'd want to capture. If you get too narrow, you have no chance to sell. But travel, that's a really good comparison, Ben. And if you had a travel book about a small place, don't make it about the small place, make it about the grand experience of travel to far away, dangerous, unique places.Ben Guest:And for the audience, Mark has a fantastic website with an unbelievably kick ass book trailer for his book, which in the first episode we did, he strongly recommended doing a book trailer. I took that advice. So I can't encourage you strongly enough to go to Mark's website, which is markpaulauthor.com.Ben Guest:And he also has a couple blog entries that he's put together, talking more in depth about all these topics.Mark Paul:And all our podcasts, my podcasts are there, including all the ones that are done with you and you do a great job, Ben. And by the way, what a great book, I really enjoyed your book a lot.Ben Guest:Thank you very much. Oh, and so you mentioned your book at the top. For the audience out there, you place this incredible bet with what ended up being a cartel in Tijuana. Did you collect them?Mark Paul:Well, everybody thinks that my book, because it's about a filly trying to, a true story, it's a true story about a filly trying to win the Kentucky Derby, they think that in ... I will tell you part of the ending is that she actually is successful and she actually wins the Kentucky Derby, but that's not when the book ends. In many ways, that's when the book starts because now these guys are faced with, can they get into Tijuana and can they collect their prize without getting killed? And no, I'm not going to tell you that, you have to read a book.Ben Guest:I love it. And that was the advice off air Mark gave to me about, don't tell people the ending, right?Mark Paul:They've got to buy the book, so don't give away my ending.Ben Guest:You worked hard on it. I worked hard on mine so people can buy it. And Mark's book, we were talking off air and came up with this sort of description of it. It's sort of a combination, heist story, right? So now you've got all this money in Tijuana, how do you get it out? And it's a buddy ...Mark Paul:It's a buddy cop movie combined with Ocean's 11. We've thrown a little bit of the Me Too movement in with the girls kicking ass on the boys.Ben Guest:And as listeners may know, I'm now out in Los Angeles and Mark lives in Beverly Hills. So Mark, I will see you Thursday for dinner. Thank you so much for coming on.Mark Paul:Great. Great talking.Ben Guest:Thank you. So, that was my interview with author Mark Paul. Now here are clips from my first interview with Mark that I did last year. Here, we talk about the importance of an author website, making a trailer for your book, like a movie trailer, but it's a book trailer. And we do a deep dive into using Amazon ad words.Mark Paul:It doesn't matter how well edited it is or how great the cover is, if it's a boring topic that people don't care about, you're in trouble. One of the things I've been fortunate with my book on is that my book was actually number one in 10 Amazon categories. And one thing I learned about categories of books that's hugely important, in other words, I'm number one in horse racing, almost always [inaudible 00:30:48], number one in sports gambling, number one in gambling, those are great and I'm very proudly be number one in there.Mark Paul:But typically, I just checked the day, I always check this, [inaudible 00:30:58], I just checked today after two years, I just checked today, I'm number two or number three in biographies of true crime, white collar crime and organized. And the funny thing is that, if I was number 10 in organized crime, I would sell five times more books than I would be number one in horse racing, number one in sports gambling and number one in gambling because not a lot of gamblers and horse racing people buy books, but people are searching for true crime books all day long.Mark Paul:So one of the things that we'll talk about with ad words and the like is, what really helped my book, why did I sell so many books? I sold 10000 books in the first 90 days and right now, I've sold about 35000, the reason which is not like James Patterson or something, a big author, but for self-published authors they're good, is that I'm like a country music song who crosses over onto the pop charts. And you could sell a lot more songs on the pop charts than just the country charts along.Mark Paul:So that's a really big thing is if you write a book, try to figure out how not to market it to just one genre, try to market it in many genres, but specifically, gosh, darn it, figure out how to sell it in categories that people are looking for, because you could have the greatest book in the world but if it's about some obscure topic, it doesn't matter. Nobody's going to find you because nobody's looking for you.Ben Guest:I think that's so key. And maybe we can talk about keyword selection, Amazon keyword selection in a second. And one of the benefits of all of what you just described happening is that of course, as you know the Amazon algorithm kicks in and starts recommending the book to like buyers. You said young authors, when you're talking to them and you give advice, what are some of the pieces of advice you find yourself telling multiple people?Mark Paul:Definitely hirer a professional, having a great cover is super important. Having a great title is important. I had a title that I liked much more than the title that I used. I like in horse racing, the Kentucky Derby's referred to as the greatest two minutes. And initially my book was titled the greatest two minutes. I love that title, but it doesn't do anything.Mark Paul:Now, my title's almost confrontational in face. The Greatest Gambling Story Ever Told, all the gamblers go, no, it's not. I know a better story. My cousin Jimmy, well, now they know about it and they're talking about it, right? So, title's important, cover's important. And then really I would say looking at lots of different categories and you mentioned Amazon, which is the dominant place. I probably sold 92% of all my books solely on Amazon. Even though I published wide, I'm on Barnes And Noble and I'm on Apple Books.Mark Paul:The thing is on Amazon., you can spend money and you can market and you could affect your sale. I don't know how to affect and change my sale on Amazon or Barnes And Noble, I'm kind of at their mercy. And Amazon, you can spend money and get results. So one thing I learned at Amazon early is that when we self-publish your book, they tell you can be in three categories.Mark Paul:So you could be in history. You could be in American history and history of civil war. But what they don't tell you is that you actually can be in 10 categories. All you have to do is ask. And if you email them, you go to the chat rooms, just so you need to go research really carefully, all those specific categories. And one of the things that I learned right away, I would try with those 10 categories is try to pick two or three categories that you can hopefully dominate or be number one in, and then try to choose other categories that are maybe much more competitive, like true crime.Mark Paul:And true crime or I have to compete with Bill O'Reilly that. I have to compete with these really big, well known authors, but by being next to Bill O'Reilly I sell a lot more books. So I would say pick an easy category. To me, there's a category called track betting, well, there's probably, two books published every 10 years in track betting.Mark Paul:So how can I not be number one in track betting when I go to do my ad words and pay for ad words, I make sure I just outbid everybody because you know what happens, by being number one in this dinky little category I get to have that really cool number one orange banner on Amazon, it says, number one best seller. It is. And maybe you're in a category of gay dinosaurs or something. It's not a lot of competition, but figure it out, and then find some categories or a lot of books that are selling.Mark Paul:I tell you, I don't get any money for [inaudible 00:36:13] I'm associated with. Going to Publishers Rocket is a really great tool to be on. For next to nothing you can go on in, they'll give you all the categories. And when you click on it, they'll give you the categories and the keywords and they'll tell you how many, each of those books that are in the top categories, how many they're selling, how many books they're selling, how many published paperback books and hardcover books they're selling, and really look at those categories. That's huge.Ben Guest:100%. I use that tool all the time because it helps you know your competition.Mark Paul:Exactly. Also, make sure that you also do your book in hardcover, in paperback, not just in ebook. One of the things that I learned earlier is, when I first started advertising on Amazon keywords, they're going to tell you, you're getting about a 70% commission split, so if you sell a book for $10, you're going to keep about seven and Amazon is going to get about three.Mark Paul:That's true, but that's also minus your ad cost. So they tell you really, they call it ACOS, average cost of sale, how much you're paying for your ads versus how many sales you're getting, that number and you shouldn't be spending more than 70% of your ACOS, your average cost of sale, where you're advertising, you're selling books [inaudible 00:37:40] money.Mark Paul:Well, first of all, like I told you, I don't mind in the little categories, I don't mind this money because by God, we work so hard, at least come out with a couple of these cute little Amazon batters, you can cut and paste, do a paint version, and save that image and you'll have it for all the time and put it up in your wall and you can say I was an Amazon.Mark Paul:So definitely, don't be afraid to dominate in the little categories. But one thing that I learned is I would say, sometimes I would go oh, my ACOS with 83 cents. I would go, oh, that's shitty. I'm getting my ass kicked here. I'm spending more money than I'm receiving in my commissions. But then about four months later, I got my first commission for my paperback sale.Mark Paul:And then it dawned at me because one thing that was really shocking to me in this world of wifi and internet and online and Kindle readers and everything, I still sell about two thirds of my book are prints. People go ahead and buy my book for $15 instead of $8, because the paperback's $15 and the ebook is $8, but I still sold two times as many paperbacks.Mark Paul:So what I'm saying is that if I wound up spending 83 cents to get a 70 cents sale, I wasn't doing any ... I was also getting my paperback sales out of that number. I started realizing that maybe I could actually be spending a hundred cents. I could be losing by my ebooks, as long as I'm selling a ton of print books, I'm making money. So, that's okay. I also did an audio book.Ben Guest:Talk to us about that.Mark Paul:I really enjoyed doing my audio book. First of all, I would not recommend being your own narrator unless you're exceptional. I'm pretty comfortable with public speaking. I never showed up, I'm always talking, but it doesn't mean I'm a good narrator. The narrator that I had [inaudible 00:39:47] is really fantastic. So I would do that. It's really enjoyable. I don't know, I've made money at it, but I probably three, four, 5% of my books sales have been audio books, but it was really enjoyable.Mark Paul:I'll tell you what, one thing that I would really encourage everybody to do, when I die and go to my maker and I go, what are your five proudest moments? I'll tell them that marrying my great wife and having my two sons but in the top five will be the book trailer that I did. I did my own book trailer. It's on my website, makrpaulauthor.com. That book trailer is 58 seconds long and it's had 38, excuse me, over 310000 downloads, if you could imagine.Mark Paul:300000 downloads. And that was a really good way for me to sell my book. And I really enjoyed doing that. What I did is I don't have any video on it. I used all still photos, photos that I purchased combined with some stock video footage, a little bit of stock video footage that I was able to purchase from Shutter Stock for one of those places.Mark Paul:And then I did do my own narration and I went to a sound studio and I paid, it wasn't that expensive, I think I paid about $180 for the hour in the sound. And they recorded that and spliced it together for me. But I really think having a book trailer in today's visual world, particularly for young people is really valuable. I was out at a cocktail party getting, I ran into a big movie person, right?Mark Paul:I was telling them about my book. And they were fading in interest and I said, "Hey, do you have 57 seconds?" And I just took out my cell phone and I put on my download by ... I showed them my book trailer and within a minute they were like, oh, you've got to see this, bringing other people over. And I emailed them my ebook and they're reading it right now, people that are not interested, visually they can see that link, I will definitely do a book trailer.Ben Guest:Ah, that's such great advice. I mean, I'm just making a list here, Mark, of the gems that you're dropping. So just keeping track, book trailer-Mark Paul:Author website, you've got to have a good author website. It has to be there, it has to be something of interest.Ben Guest:Talk to me about that please.Mark Paul:Oh, I just, again, I hired a company that does ... I used Author Bites. I did promotion with them. I was very happy with them. I like going to one of these companies that's already done 800 off their websites. So, they know what they're doing and then you can go on and steal all the best ... There's no reason to reinvent the wheel. Just go look at the five author websites that you think fit your book the best and go copy what they're doing. I probably spent, I don't know, $1000 on my website. It wasn't importantly expensive, maybe a little bit more.Ben Guest:Imagery is really important, having some good pictures and visuals that you can market with are important.Mark Paul:So, my book has a lot of different genres in them. I think that's one of the reasons it was successful. Yes, it's about sports. Yes, it's about a race horse, and a female race horse. And that helped me because women buy two thirds of all books and women don't buy books typically about sports gambling but they do buy books about horses. So I found places, there's horse lover websites, and I would publish my book and promote it and pay to be on the horse lover's websites. So, everybody else has got a romance novel about a woman being swept off her feet by a handsome young rodeo star.Mark Paul:And there's my book next to it, but it's there, I sell books there. And then I sell books in gambling. But I sell more books in true crime because the gamblers had to try to [inaudible 00:43:50] the cartel. So again, every book was different, but if you can get knowledge and spread it out and try to be a crossover hit, you'd have a lot better chance of selling than just being, just one book in one narrow genre.Ben Guest:Of all the different things you've done to market your book, what's had the greatest ROI?Mark Paul:Amazon as words, that's by far, that was the game changer for me. Authors are very analytic and we're the kind of people that when we buy a car we'll actually read the owner's manual before we drive the car. When I was already to launch my book, I probably spent 30 hours every week for the first month looking at Amazon ad words, really studying it, trying to understand it. There's another, you probably know it, there's other service called-Ben Guest:Kindlepreneur.Mark Paul:That's it. Thank you. Kindlepreneur is phenomenal. And one of the things that I realized when I would look at the book descriptions, book descriptions are really important and you have five seconds to grab people, so when you're going to write your book description, and you're going to get your book reviews up there, a couple of really important pieces of advice, one, it's more important who gives you the review then what the review is.Mark Paul:Because I know me, when I'm reading a review, I don't really care whether it's a glowing review that was written by the guy's mother, right? But if I can see the review that is written by some name, maybe written by somebody from the LA Times or, even something that has some credibility with me, that's really important.Mark Paul:So I'm an [inaudible 00:45:40] author. I didn't know anybody. I didn't have any reviews, critical reviews. I didn't have Laura Hillenbrand who wrote Sea Biscuit giving me a review. So I said, what the hell can I do to get names up there? Well, I live in Beverly Hills, there's a lot of movie people here and I got all my movie friends, some of my friends had been involved with maybe they were the cinematographer for a big movie, maybe they were a publisher.Mark Paul:So I could write, cinematographer for Lone Survivor, and then I would put Lone Survivor in bold, but now people go, oh look at this. The guy that was involved in Lone Survivor like this. And then over time I would get, eventually I started getting more reviews. I did get an LA Times and of course that featured among LA Times. So the other thing with Kindlepreneur is that when you go online and you look at book descriptions, or look at books that don't sell and look at with James Patterson or these top selling authors, I noticed something, drop off over here, the bigger selling authors, their copy has a lot of white space, but it also has bold. It has italics, it has quotation marks.Mark Paul:It isn't just a bunch of uniform, two paragraphs of tightly spaced information that nobody's going to take the time to read. And the way that you have to do that is just free in Kindlepreneur, you write what you want it to write, and it has to convert it to this unique code that Amazon uses. And it just, you print what you want and you drop it into this online tool at Kindlepreneur, and then it publishes it the way you want it to be.Mark Paul:It's really important. If you look at my copy in The Greatest Gambling Story Ever Told, it lays out in full, it shows that I have the LA Times as a review and I have people that they might recognize it that wrote reviews because people are scanning, they're probably having a glass of wine and they're on their iPad. They're not reading every detail word, they're making a decision, do I want to spend $7 on this book, and make it really attractive. That's super important.Mark Paul:And your copy needs to grab them. Don't tell them about some esoteric thing. Tell them about why this is exciting and why they're going to want read it. One of the tag lines that I use a lot is, would you bet your life on a 50 to one shot? [inaudible 00:48:27] something that's a book, something that grabs them. And the other thing is you can see, always be marketing. I'd swear to you when I go out, I sell books when I'm in an elevator.Mark Paul:I love my book. I found out how to make it really exciting where people want to buy it and I'm always selling books. I can books at a picnic. And one of the things that I do on my website, I do get people to contact me. I go back to anybody who talks to me, and I have kind of an epilogue that I have in there, but in my epilogue and the only thing that I have highlighted in yellow is please leave a review. And I have the link because they don't know how to leave it, they don't know what to do.Mark Paul:And you just give them a link. And my friends that I wanted to post a review, I send them a link and I email them, please give me a review. Do not publish your book until you have at least 10 reviews.Ben Guest:I've seen that advice over and over again, even to the extent that some people say, if you're writing a fiction series and you think you have something, write the first two or three books before you publish the first one, just so that they're lined up, ready to go. You mentioned Amazon ad words and I've heard advice about that, but I haven't yet started with Amazon ad words. Could you talk to me about that process and what you've learned and KDP, it's called KDP select or whatever it is?Mark Paul:You just go to KDP and you can upload your book. Although I really would encourage you to hire a publisher, a paid publisher who will do all the things that you need to do, put it in the right formats and all published properly. They do all of that for you, although you certainly can do it yourself. If you're on a limited budget, I would not publish my book because I couldn't afford to pay somebody to do these services.Mark Paul:I fortunately could pay somebody to make sure all the wording was done and formatted properly. I elected to publish wide. In retrospect, I don't think I'd bother. I think I'd just go to Amazon. You can't fight them, they're just too big and powerful and you're going to sell majority of your books there anyway. And then they have, how you can do campaigns and they break down the ... I haven't been doing this as avidly as I was two years ago, they have different ...Mark Paul:You can. I did multiple, multiple, multiple, multiple campaigns. And I came up with about 600 ad words that I could market my books and that might seem crazy. But again, that Publisher Rocket really helped me because what I would do is I would look at okay, in the 10 categories that I'm competing, what are the 10 books that are in those categories?Mark Paul:And then I would see, I would put in their books in Publisher Pocket and it would tell me what the most popular keywords are in those categories. So I would go, I sell books in true crime. What are the most popular keywords for true crime? I would put together a list of all of them. And then I would go, all right, I sell books in the horse race. What are the keywords in the horse race? All these different categories.Mark Paul:And then I would do separate campaigns. I would start a campaign just for horse racing. I would start a campaign just for gambling. You know where else I sell books? I sell books in the history of sports and there's some big books in there. There's a book called Boys In The Boat, which is a really good book. But [inaudible 00:52:09] and I would study that book and I would see what the keywords that they used in order to sell books.Mark Paul:So I'd come up with this really broad ... The other thing that they do, that's really good again, Publisher Rocket is they'll print this out for you. And it's $50 a year. [inaudible 00:52:31], they'll tell you all of the books that are the top sellers and those books, and those book's authors become keywords.Mark Paul:So in other words I said, all right, my book, the number one book of all time, maybe in horse racing is Sea Biscuit. So I advertised Sea Biscuit and all my ad words, I advertised Laura Hillenbrand, the author. If somebody's searching for Laura Hillenbrand, they're going to see my book come up. If somebody's searching Boys In The Boat, they're going see my book come up.Mark Paul:And so, I really did a lot of keywords, a lot of advertising. And there's a saying, it's not my quote, [inaudible 00:53:14] but he says, when I was first starting to market and advertise, there's this saying that says, I didn't think, I experimented. And that's kind of what I did. I didn't know what would work. So I just did it all, but I wasn't afraid to spend money either. And I know that I had an advantage there that I could spend money.Mark Paul:And if I lost five grand, that was okay. Turns out I didn't, I made money, but that's because I was willing to spend money. The other things that they do is they have these campaigns that are basically auto fill campaigns, where Amazon will go out and choose the keyword for you. I'm not online right now, I don't know exactly what they're called, but you can't miss them.Mark Paul:And I can tell you that those Amazon auto campaigns that they do, where Amazon chooses the words are far better than anything you could do on your own. So if you said, I'm not techy, I don't want to come up with 600 ad words, I don't want to spend 30 hours a week, fine. Then just go with their auto campaigns, but you need to monitor them every single day. I don't need to monitor them every day now after two years.Mark Paul:But when you first start, I would monitor them twice a day because I would see a campaign that's selling, maybe I'm spending money, I'm spending $200 a day on that campaign. But if I'm bringing in, especially if I was spending $200 day in that campaign, I was bringing in $150 of revenue, I was okay with that in the first month. I didn't care if I lost money, I wanted to see what worked.Mark Paul:I figured out how to fine tune it. And I've done that. So now after a month or two, I can pair it down to what doesn't work and spend more of my money on what does work. As an author, you cannot sit in your room and wait for the world to find you, the world doesn't work that way. You have to put yourself out there and unfortunately you have to spend money, right? I really believe you really do have to spend money in order to let people know that you're there.Ben Guest:I mean, there are eight million ebooks on Amazon Kindle, on the Kindle store.Mark Paul:And when I was at the top, when I was selling the most books, some months, let's say I was selling 5000 books a month, I was probably the 5000th best seller on Amazon means, that means that I never got to be in the top 100 on Amazon, even top 1000 on Amazon. But I was still selling 5000 books [inaudible 00:56:02]. So, it's a big world.Ben Guest:If you extrapolate from eight million books on the Amazon Kindle store, you're in the 1% of sales.Mark Paul:What's great about Amazon ad words, I will say this is that if people are on Amazon Kindle and they're searching for books, they're going to buy a book. If you go and do an ad on YouTube, the chances of the person on YouTube that actually reads books is maybe one in 100, right? But if they're on Amazon Kindle searching for books, they're going to buy a damn book. All you have to do is convince them to buy your book. That's a lot easier to sell.Ben Guest:Let's end with a question. Oh, do you think it's a better use of time and money to do the auto Amazon ad word campaign or to fine tune your own keywords?Mark Paul:If you can only do one, the auto's absolutely. I don't know how they do it. They are better at it. I can say now I do, I spend a lot more time with the auto campaigns than I did before because I learned how good they are. But I also think that I can't give you the analytical backup for this, but I think that the fact that I was out there and I was doing lots of campaigns, I think also helped Auto campaigns.Mark Paul:I think that the computer algorithm saw, this guy is spending money, people are clicking his links, they're buying books and you need to go up into that food chain where they think they have something to sell. Also, I did something now. I just went on to Kindle Unlimited. I resisted it 18 months, but now after 18 months or so of my book being on the charts, I've noticed that my sales, they're still good.Mark Paul:I was selling, when things were really going good, I was selling 5000 books a month. Now I'm selling about 700 and I don't like that. I go, what do I got to do? So I started doing, I noticed a lot of the top selling books are Kindle Unlimited. So I did that and I've only been doing that for four days.Mark Paul:So I don't know what I'm doing there either. There's a certain joy of that. I clicked on it this morning and I saw that I'd already had, I forget-Ben Guest:The page reads?Mark Paul:Yeah, 2000 page reads today. I thought, well, my book is 200 pages long, 10 people have read my book. And as an author, isn't that really what it's about? I mean, if I could have done all of this and lost money, a little bit of money, it still would've been one of the greatest joys of anything I've ever done in my life. It's fine.Mark Paul:And so going on this morning seeing, wow, 10 people, because I could see the page reads have read my book, that was good and it made my day. That's cool. I think that if you do things, not for money, but for passion, you'll probably make money that'll come through.Ben Guest:And now last but not least, here are excerpts from the very first interview I did with Greg Larson way back in August of last year and the best marketing advice that he had. We talk about creating an ecosystem around your book, creating a website, a YouTube page, et cetera.Ben Guest:Greg goes into detail with all of that. We also talk about finding your pilot author and following the same path that your pilot author followed. Tons of great advice in this. Enjoy. Greg, thanks so much for coming on. Let's start with book promotion, and maybe we can start with your website. The website is fantastic. Let me make sure I have the right address to send everybody to. It's clubbiebook.com. So that's C-L-U-B-B-I-E, book.com.Greg Larson:Yes, sir.Ben Guest:Can you talk about putting the site together and your thoughts with book promotion.Greg Larson:Yeah. As far as putting the sites, I'd actually asked a lot of authors about their advice on creating a website. A lot of people say, oh, it's not necessary, hire somebody else to do that. I have just enough experience with say web design or SEO marketing, all that kind of stuff to be dangerous enough. As far as book promotions go and creating the website, my only thought process with creating the website was for people who add a good time reading the book, I want to give them extra content to enjoy for free as much as possible.Greg Larson:So, that's the way it's designed. It's for you read the book and you show up and there's a bunch of behind the scenes pictures and old videos from the years of being a clubhouse attendant in 2012, 2013, and as far as promos in general go, I mean, I take every single opportunity that comes my way. I created my own podcast, I chop up into clip up on my YouTube channel.Greg Larson:My thought was I need to create as much content as I possibly can around this book. And that's the only way people are going to find it. Otherwise, a lot of people just put a book out and they expect the world to just find it and make it great. Sorry, art is not a pure meritocracy. It is meritocracy plus marketing.Ben Guest:100%. One of the best nonfiction books written in the past 30 years or so is Freakonomics. And I was listening to an interview with one of the co-authors, Steven Levit. And he was saying, because of Freakonomics, he gets sent books all the time to blurb and he thought at first there was going to be a lot of mediocre books and not well written books. And he is like, there are so many great books out there and they're just undiscovered because there's so much material in the market.Greg Larson:Oh yeah. I don't know. I mean, there are millions of books self-published on Amazon every single year. And what is it that separates a book that's never discovered, that nobody reads and a book that a bunch of people read that enters the cannon or the zeitgeist? A lot of it is marketing and quality. I don't know. Nobody wants to hear that. When I was in school, I would've preferred not to hear that. My professors would've told me that, that's not true. But here we are.Greg Larson:What's the lowest level media outlet that I can get attention from? And maybe it's a local news station. Boom. I take that local KUT Austin, Austin's NPR station gives me some attention. And then I use that to leverage into a pitch to CBS Sports radio. And I use that to leverage into a pitch to the LA Times.Greg Larson:And then it's just like, boom, boom, boom, climbing up the ladder. And to be perfectly frank, not all of them directly correlate to book sales. I can usually see a jump whenever something new comes out. But what it does create is this perception of being everywhere. You know what I mean? I have to think about it as a branding effort. It was a piece of art that I created my book Clubbie, but once it became published, it went from being an artistic endeavor to a business. And that's how I had to think about it. So now I'm thinking about what's my brand strategy and my brand strategy is make sure every person who enjoys baseball books finds out about my book.Ben Guest:So here's the million dollar question based on what you just said. What does correlate?Greg Larson:What I've found especially in the last year has been doing podcasts has, the most concentrated book sales I've seen have been doing podcasts and oddly enough radio shows, which I never would've expected. It's one of those people expect that to be a dying medium and maybe in some ways it is, but a lot of people still listen to the radio in their car.Greg Larson:So for example, I was on The Fan in Baltimore. My book takes place in Baltimore. After I did that show, it's a 15 minute spot, the next day I saw my sales jump up. I don't know exact numbers. I can just see the Amazon sales rank, but it jumped up tens of thousands of spots on the Amazon sales rank, which shocked me because everybody says radio is dead.Greg Larson:As far as book promotions go, I don't think that's accurate. Podcasts are actually better because once this goes up on your website, it stays there. Radio is one and done unless I capture it somehow, which I try to do as well. That's another one. I try to record as many radio interviews as I possibly can and then put it on my YouTube channel.Ben Guest:This is all great stuff. What is it about radio shows that bump up sales, do you think?Greg Larson:Part of it, there's still this perception that, because there's a higher barrier of entry, there's still this perception that radio is, I don't know, a more classic medium that has more prestige as opposed to podcasts, there's still this perception of anybody can do it, therefore being on a podcast, doesn't hold the same social status. That's going to change and that is changing, but there is something about it.Greg Larson:It's analogous to traditional publishing versus self-publishing. Self-publishing is going to dominate traditional publishing. But those old morays are hard to fight again, TV versus YouTube, it's all the same exact sort of change there. A lot of my readers are still stuck in some of the old morays of the past, as far as media goes.Greg Larson:And I'm going to use that to my advantage and get on the radio. And I don't know, it's not only old people. When I tell people that I was on CBS Sports radio or ESPN radio or something like that, it's still, there's a little ding that says oh, that's official, right?Ben Guest:So how do you get on radio programs?Greg Larson:I send out pitch emails, I try to send them out every single day. Today I sent out two pitch emails, every weekday at the very least. So what I started with is I start with local stations and try to work my way up from there, like I said, but what I'll start with is I try to frame my book as part of a larger discussion. I don't say, I'm an author and you should promote my book. I say, here's, what's going on in minor league baseball right now.Greg Larson:There's a bunch of in income inequality issues in minor league baseball, there's contraction going on. And not only are those issues a microcosm of what's going on at the US at large, but I'm the perfect person to talk about it because I wrote a book about minor league baseball that came out this summer. And I word that in a way that's, I don't know, more nimble than that, but then I include a couple of status markers, like for reference here's my interview that I did on MLB Network, that kind of thing.Greg Larson:And my success rate is, if I get a 12% success rate in a week, that's good for me. So sending out media pitch emails, I expect a huge rate of failure. And I think that's what keeps a lot of authors from doing it.Ben Guest:And I think that's also helpful because we talked earlier about how marketing is an important component of the process. And I also think sometimes, we mention this off air as well, authors, we can be so internal that we don't pay attention to that. And it's such a closed world that being able to share this information is just so helpful.Greg Larson:Oh yeah, where I didn't even know who to pitch in the first place. And most people don't. What I did was, it seemed so obvious after I thought of it, but it was such a revelation to me, I found an author who had published a book similar to me the year before. And I just pitched every single media outlet that had covered his book.Greg Larson:And then not only do I know who's interested in my work, but then I can actually use him as a launching point of saying, hey, I noticed that you covered Brad Balukjian last year. My book is very similar from the same publisher. Here's what it's about. That has been a godsend to me, because a lot of authors don't even know who to reach out to.Ben Guest:Greg, that is so smart. So the pitch email, the structure is something along the lines of, here's some things that are happening in baseball. Here's how my book is connected to that. Here are some other interviews or media hits that I've done. Is that right?Greg Larson:You want me to read you a pitch word for word? Would that be helpful for anybody?Ben Guest:That would be fantastic.Greg Larson:Here's a pitch that I just gave to NPR using my local NPR as a launching point, I say, hi person, I'm Greg Larson. And I recently published a book with university of Nebraska Press that helped bring light to income inequality issues in minor league baseball. Some baseball fans know the facts and figures around these problems. And then I give a couple of facts about minor league baseball, but most people don't know what that world looks like on the inside and how it is a perfect microcosm of economic issues in America.Greg Larson:With the changes taking place this summer and rampant income inequality across the country, I believe this story helps highlight issues that plague the US at large and would be a perfect fit for NPR programming. What do you think? And then I give them my cell phone number and then I send them a link to a media kit where it's just a Google drive that has pictures and has blurb images that I created and a full PDF of the book.Greg Larson:And then I say also for reference, here's my recent interview in Austin's NPR station, KUT, best Greg Larson. That gives me a 10 to 15% success rate. So I think about it in terms of opening with personalization. Why am I contacting you? What have I seen of yours, liked recently, why is this issue important? How does my book fit into the conversation? Let's schedule a time.Ben Guest:So, let's go back to the website for a minute.Greg Larson:Sure.Ben Guest:What were the fundamentals of the website design for you?Greg Larson:So I chose Square Space, which is a software that I'm somewhat familiar with. It's just plug and play. And I was just, as far as design goes, I created a logo with somebody on Fiverr, I think, and that cost me a couple bucks, maybe 15 bucks. And then I used that cheap logo to take it to a more expensive designer, then I paid 300 bucks to have them make a more professional looking one.Greg Larson:And so have I seen a direct ROI on say, that logo design that's all over the website? Probably not, but again, it just creates this whole aesthetic. I can put that logo on my newsletter. I can put that logo on every piece of media that

McGill hockey game recaps against Carleton, UQTR, and Concordia twice. Former hockey captain Nathan Chiarlitti joins the show to talk about his book "More Than A Game," his time at McGill, and more!

Hello everyone and welcome to the MSUM Dragons podcast where we believe the student-athlete experience here at MSUM is More Than A Game. Our first official fall regular season home event is here.  Opening Day on the 2021-22 season begins in the dark…well, kinda.  Dragons Cross Country was on the road training and team-building during fall media day so we wanted to catch up with head coach Ryan Milner about his teams this season and how the Dragon Twilight meet tomorrow is helping grow the sport of Cross Country in the community among new runners and old alike.  That and more…right now!

Hello everyone and welcome to the MSUM Dragons podcast where we believe the student-athlete experience here at MSUM is More Than A Game. Our first official fall regular season home event is here.  Opening Day on the 2021-22 season begins in the dark…well, kinda.  Dragons Cross Country was on the road training and team-building during fall media day so we wanted to catch up with head coach Ryan Milner about his teams this season and how the Dragon Twilight meet tomorrow is helping grow the sport of Cross Country in the community among new runners and old alike.  That and more…right now!

Hear the interviews of Dishon Kamwesa, Serena Hendershot, & Darryl Owens from the More Than A Game event. Recorded through Facebook LIVE on August 21, 2021 at The Martin Center in Canton, Ohio.For more information about The Martin Center and Third Street Community Church visit: www.3rdstreetchurch.comTo find Inner City Intellectual visit: www.instagram.com/inner_city_intellectualToday's Episode is Sponsored by Courageous Clothing Company. Visit courageousclothingcompany.com for their full selection of apparel!For a list of all of the Ministry Misfit channels visit bio.link/ministrymisfitsIf you would like to support Ministry Misfits you can do so at anchor.fm/ministrymisfits/support or by going to https://csrm.z2systems.com/np/clients/csrm/survey.jsp?surveyId=5& and selecting Andrew Fouts in the campaign list. You can also buy us a slushie at www.buymeacoffee.com/ministrymisfits--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/ministrymisfits/supportSupport the show (https://www.patreon.com/Ministrymisfits)

Hear the interviews of Dishon Kamwesa, Serena Hendershot, & Darryl Owens from the More Than A Game event. Recorded through Facebook LIVE on August 21, 2021 at The Martin Center in Canton, Ohio.For more information about The Martin Center and Third Street Community Church visit: www.3rdstreetchurch.comTo find Inner City Intellectual visit: www.instagram.com/inner_city_intellectualToday's Episode is Sponsored by Courageous Clothing Company. Visit courageousclothingcompany.com for their full selection of apparel!For a list of all of the Ministry Misfit channels visit bio.link/ministrymisfitsIf you would like to support Ministry Misfits you can do so at anchor.fm/ministrymisfits/support or by going to https://csrm.z2systems.com/np/clients/csrm/survey.jsp?surveyId=5& and selecting Andrew Fouts in the campaign list. You can also buy us a slushie at www.buymeacoffee.com/ministrymisfits--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/ministrymisfits/supportSupport the show (https://www.patreon.com/Ministrymisfits)

This week's Always Aggressive Podcast features Purdue wrestling senior Max Lyon, who joins the show to discuss returning for his fifth year, how he spent the summer of 2021 and what lies ahead for the Iowa native.Lyon is one-of-two Boilermaker wrestlers using an extra year of eligibility due to the COVID-19 pandemic and is projected as the Purdue starter at 184 pounds again this season. He is a three-time Big Ten Championship placewinner and three-time NCAA Championship qualifier, in addition to earning Academic All-Big Ten, NWCA Scholar All-America and CoSIDA Academic All-District honors.On the show Lyon talks through his summer internship with Target, his engagement and his future plans, in addition to a potential book he plans to author with head coach Tony Ersland.0:00 - Welcome Max Lyon2:34 - One More Year4:52 - Summer work9:15 - Summer wrestling13:35 - No redshirt, "It goes fast."17:50 - Future planning24:00 - Writing a book?28:00 - Field of Dreams MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com.

Purdue wrestling head coach Tony Ersland, Tanner Lipsett and Cory Palm are back, opening the 2021-22 academic year with Season Three of the Always Aggressive Podcast. The guys take a deep dive into the 2021 Olympic wrestling performance in Tokyo, honoring the many successful efforts by the Americans and several of the other individuals around the sport that made their achievements possible.Having coached several wrestlers who have had success on the Olympic and World Championship stages, Ersland has valuable insight on the journey and experiences of those who brought home medals from Japan. While the masses simply get to watch the handful of matches that are wrestled on television, Ersland looks into the four-year cycle and the lifetime of preparation that goes into those moments.In typical fashion, the show closes with a pop culture question that pits Lipsett and Palm on opposite sides, while Ersland stays out of the fray.0:00 - Season Three begins with the Olympics2:57 - Women's Results7:27 - Boilermaker in Tokyo9:20 - Is this the launching pad for women's wrestling?12:15 - Greco16:30 - Snoop & Kevin do Greco17:50 - Ersland, Olympic junkie18:30 - Freestyle27:25 - Most Impressive Performance?30:15 - Olympic commentators37:40 - Coaching Olympic/World Champions40:00 - Hat tip to the coaches44:35 - The Black Album?Print Friendly VersionMORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com.

Year Three getting started with More Than A Game, and with it a new cohost–Carlos Paez of the men's basketball team. In his debut episode, Chino and Colby talk about the new normal, getting back to it, fears, hopes, apprehensions and everything else ahead of the 2021-22 academic and athletic year. Intro/Outro: Charles Wright, "Express Yourself"

Year Three getting started with More Than A Game, and with it a new cohost–Carlos Paez of the men's basketball team. In his debut episode, Chino and Colby talk about the new normal, getting back to it, fears, hopes, apprehensions and everything else ahead of the 2021-22 academic and athletic year. Intro/Outro: Charles Wright, "Express Yourself"

Kris Belman is a Mexican American filmmaker who lives in Los Angeles by way of Akron, Ohio. He exploded onto the scene with his breakout debut documentary feature More Than A Game, the definitive film about LeBron James on his journey to fame. Kris translated his success in documentaries to the world of commercials helming campaigns for brands such as Burger King, Verizon, Microsoft, and Heinz to name a few. His work has received countless accolades including recognition at Cannes Lions, D&AD, the One Show, and the Webby's for Burger King "Whopper Neutrality," and recognition at D&AD and the One Show for his work with Heinz featuring Ed Sheeran. As a director, he's in his element pulling authentic performances out of non-actors and celebrity talent alike. His pitch perfect ear for dialogue, innate sense of comedic timing and penchant for storytelling contribute to his one of a kind sensibility, a rare blend of comedy infused by his background in documentaries. And he's one helluva prankster.

The 2021 Big Ten Wrestling Championships are in the books and the Boilermakers have eight individuals qualified for the national tournament. Purdue head coach Tony Ersland, Cory Palm and Tanner Lipsett take a look back at the Boilermakers' performance over the weekend and what lies ahead at NCAA's.The Boilermakers placed eight individuals at the Big Ten Championships for the second straight year and finished in the top-six for the second straight season as well, scoring 76.0 points. Senior Devin Schroder reached the finals for the second year in a row, wrestling five places ahead of his No. 7 seed with a runner-up showing. Purdue saw three individuals place fifth, one take six and three others place seventh.Ersland goes through each guys' performance and looks ahead at the opportunity that awaits the group in St. Louis at the Enterprise Center. Seedings and brackets for the NCAA Championships will be announced Wednesday at 6 p.m. ET at NCAA.com, and the show will return Monday with a look at the Boilermakers' seeds and path to the championship at each weight.0:00 - B1G Overview5:11 - Devin Schroder, B1G Runner Up9:30 - Fantastic Freshmen18:10 - Fifth-Place Finishes25:20 - Seventh-Place Standouts30:49 - At-Large Announcements34:20 - Seeding Situations39:52 - Starting Fast, Finishing Strong MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset Purdue Athletics’ 2020-21 budget shortfall.

Subject matter is my guest Willie McGee time at Fairmont State University with some of it with myself. How he ended up there. How he became the athletic director at St. Vincent St. Mary high school in Ohio. Having a hand in kids going to college. Programs he has helping in the community. Difficulties helping during Covid. Also the doc More Than A Game and how that came about. The fame of high school and playing alongside great friend including LeBron James. Great interview. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Boilermakers welcomed a special guest to the Always Aggressive Podcast as they prep for this weekend's Big Ten Championships. Willie Saylor of MatScouts joined to talk all things Purdue wrestling and conference tournament as Purdue sets sail for Penn State and the Bryce Jordan Center.A former employee of The Open Mat and FloWrestling, Saylor currently runs his own site through Rokfin.com, and offers content that varies from high school wrestling to NCAA predictions to his own podcast show, "The First Word."Ersland and Saylor dive into the Big Ten Championship Pre-Seeds, which were announced Tuesday and look at some of the potential matchups for the Boilermakers. The conversation digressed into a variety of topics, including a new signee for the Boilermakers, the concepts of "busts" and "surprises" as kinds progress from high school to college and some potential upsets this weekend in State College.0:00 - Welcome Willie1:00 - Origin of MatScouts7:20 - B1G Pre-Seeds9:52 - Did he wrestle too much?12:22 - Purdue's Pre Seeds16:00 - Willie asks questions, who's coming back?20:13 - The newest Boilermaker and Willie's thoughts on the class24:14 - The evolution from high school to college30:00 - The margin of error in wrestling31:58 - Willie's look at Big Ten's39:37 - Etc. MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes

On the heels of history, the Always Aggressive Podcast dives into Purdue wrestling's outstanding win over archrival Indiana on Monday in Holloway Gymnasium. The Boilermakers won 38-3, taking 9-of-10 matches against the Hoosiers, extending their series win streak to 11 straight and posting the largest margin of victory by either side in the rivalry in 100 years.Head coach Tony Ersland and co-hosts Cory Palm and Tanner Lipsett devote specific attention to the victories by senior Griffin Parriott and freshman Gerrit Nijenhuis, who both won by fall Monday and picked up signature victories on their respective resumes. Six of the Boilermakers' nine wins came with bonus points, as Purdue finished the Big Ten dual season at 4-5 and will now begin preparation for the 2021 Big Ten Championships, scheduled for March 6-7 at Penn State.The Purdue wrestling program has seen a pair of its members featured in the past week with feature stories produced on juniors Parker Filius and Jared Florell. The crew takes a look at some of the Boilermakers as more than just wrestlers, but takes a peek at them as individuals as they tell their respective stories.A few short notes at the end of the show on the extension of the NCAA recruiting dead period, the Big Ten Championships and a special guest on next week's show.0:00 - Purdue over Indiana2:12 - Historical implications3:30 - Coaching insight in a win10:53 - Parriott & Nijenhuis19:24 - More IU Notes31:00 - Boilermakers in the spotlight42:50 - NCAA recruiting dead period extended44:58 - Etc. MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset Purdue Athletics’ 2020-21 budget shortfall.

SUBSCRIBE: Apple Podcasts | Spotify | Google Podcasts | TuneIn | iHeartRadio | Stitcher | RSS Coach Tony Ersland sits down with hosts Tanner Lipsett and Cory Palm to talk about NCAA Auto-Bid Allocations for each conference and how it affects the Big Ten and the Boilermakers. They also discuss the dual win at Michigan State last Friday night and the upcoming rivalry matchup with Indiana Monday night on the BTN.The NCAA announced its conference automatic qualifier allocations for the 2021 wrestling championships last week and it’s created quite the buzz over the last six days. On this week’s Always Aggressive Podcast with head coach Tony Ersland, Cory Palm and Tanner Lipsett, they discuss who got too many, who didn’t get enough and ideas for fixing the situation before we get to the conference tournaments.  In addition to the latest national issue, Ersland reflects on the Boilermakers’ dual win at No. 22 Michigan State last Friday, where Purdue took 6-of-10 matches in a 21-12 win over the Spartans. Ersland takes us match-by-match through the dual, with specific attention to seniors Griffin Parriott and Max Lyon in their big wins.  It’s rivalry week for the Boilermakers as they host Indiana on Monday in Holloway Gymnasium at 8 p.m., live on the Big Ten Network. The crew looks at some of the matchups in the dual and the significance of facing your in-state rival.   0:00 – NCAA Allocations7:00 – What Could Be Done Different? 16:15 – Coaches Rank vs. Media Rank20:05 – Look Back at MSU Dual35:45 – Rivalry Week43:20 – Boilermakers in the First NCAA Coaches Panel Rankings  MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

Coach Ersland and the guys talk about Sunday's Triple Duals with Ohio State and Iowa, what lessons were learned in those competitions and takes a look at this weekend's trip to East Lansing to take on Michigan State. Ersland and the crew also discuss anticipation of the first round of coaches' rankings, expected this week. While the 17th-ranked Purdue wrestling team had a tough weekend in Holloway Gymnasium, falling to No. 1 Iowa and No. 11 Ohio State, the matches were not without some bright spots. Head coach Tony Ersland, Cory Palm and Tanner Lipsett caught up on this week’s Always Aggressive Podcast to discuss the tri-dual, this weekend’s matchup at Michigan State and a few of the nationally relevant conversations in wrestling.    Ersland expresses his distaste for “moral victories,” but was willing to acknowledge the progress his squad is showing and put on display Sunday, taking four of 10 matches from both the Hawkeyes and Buckeyes, including big wins for seniors Devin Schroder and Max Lyon. While he would prefer to win the dual outright, the goal remains peaking in March at Big Ten and NCAA Championships and building towards those performances.    Purdue continues its dual schedule Friday at No. 22 Michigan State, set for 6 p.m. ET on BTN+. The contest is slated to have several top-tier matchups, notably at 125, 157, 184 and 197 pounds.    The show wrapped up with mentions of the inaugural NCAA coaches panel rankings, which will debut this week, and the merger of FloWrestling and TrackWrestling, which was announced late last week.    0:00 - Tri-Dual Wrap Up 33:15 - Boilers at MSU 37:45 - NCAA Coaches Rankings 45:00 - FloWrestling +TrackWresting = ??? SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

The Purdue wrestling Always Aggressive podcast welcomes special guest Earl Smith of The Open Mat to this week's show to cover last week's results at Rutgers, a preview of the Boilermakers' home tri-dual Sunday and a deeper look at the work that goes into covering wrestling on the national scene at multiple levels.   A native of Virginia and the editor for The Open Mat since 2018, Smith has been involved in covering wrestling since 2007, and has tried to be a steady influence in the sport. He takes the crew through a bit of his background with the sport and how he came to land in his current position.   Purdue split duals at Rutgers on Sunday, and head coach Tony Ersland dives into the ins-and-outs of the day with some of the Boilermakers' successes and shortfalls at the RAC. Sophomore Thomas Penola was a standout of the day, going 2-0 and improving his overall season record to 5-0.   The Boilermakers take part in their second-straight tri-dual this weekend, hosting top-ranked Iowa and No. 11 Ohio State at Holloway Gymnasium on Sunday. Purdue and Iowa matchup at 11:30 a.m. ET, live on the Big Ten Network, followed by another BTN dual with the Hawkeyes and Buckeyes at 2 p.m. Purdue and Ohio State will wrap the day, live on BTN+ at 4 p.m. 0:00 - Welcome Earl Smith 6:13 - Rankings, Rankings, Rankings 11:58 - 2021 Seeding Implications 20:18 - Why is Earl a Purdue Fan? 27:37 - Purdue at Rutgers Recap 39:28 - Thomas Penola 47:18 - Purdue Tri-Dual vs. Iowa/Ohio State SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

Pastor Scott wraps up our series More Than A Game with a look at several gifts we have been given as believers and helps us understand those gifts by looking at the game of chess.

The Purdue wrestling team headed out on the road this past weekend and came up on the wrong end of duals at Illinois and Wisconsin. However, the trip was not without some bright spots as the Boilermakers got their first taste of travel and a few guys got some solid wins.   The weekend saw several season debuts, including freshman Gerrit Nijenhuis, junior Parker Filius and senior Max Lyon. Nijenhuis started his collegiate career 2-0, with a pair of dominant wins, while Lyon knocked off a highly-ranked opponent at Illinois and Filius put some points on the board at Wisconsin.   Head coach Tony Ersland dove into the steep learning curve that some of the Boilermaker newcomers have had to face as they've started their college careers, and some of the bright spots that rookies like Nijenhuis have brought to light.   There will be no rest for the road weary as the Boilermakers head right back on the road for a tri-dual at Rutgers on Sunday, where they'll face the host Scarlet Knights and Minnesota.   This week's show also touches on some of the differences the Boilermakers are facing on the road due to COVID and checks in on some of our future teammates with their high school seasons. 0:00 - Weekend on the Road 4:55 - Newcomer Situation and Highlights 9:21 - Lineup Mainstays 11:27 - More Extra Matches & Dual Energy 15:15 - Dual Point Importance 24:16 - Back to Rutgers, More Guys Back 27:50 - Travel with COVID Protocols 32:52 - Getting to the Finish Line / B1G Coaches 38:41 - Recruit Shout Outs SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

Pastor Jeremy continues our More Than A Game series with a great lesson on proactively sharing our faith.

Coach Tony Ersland joins hosts Tanner Lipsett and Cory Palm to break down the squad's season-opening win over Northwestern, the promising performance of four true freshmen seeing their first collegiate action and the steady hand of veterans Devin Schroder and Thomas Penola. The guys also preview this weekend's road swing to Illinois and Wisconsin and spend some time honoring the late Don Corrigan, the former Purdue coach and long-time mentor to the program, who passed this week. The 2021 season if officially in full swing, and the Always Aggressive Podcast continues to take you behind the scenes of the Purdue wrestling team with head coach Tony Ersland, Cory Palm and Tanner Lipsett. On this week’s show the Boilermakers say goodbye to a member of the Purdue wrestling family, look back at Friday’s season-opening win over Northwestern and take a quick glance at the weekend ahead at Illinois and Wisconsin.   The Boilermakers got sad news yesterday with the passing of former head coach Dr. Don Corrigan. Corrigan was the head coach at Purdue from 1969 to 1975, and was a Boilermaker assistant from 1965-69. After coaching he went on to officiate in the Big Ten and NCAA over the next 10 years and continued working at Purdue in the kinesiology department, where he served as the department head until 2002. Corrigan was a fixture in Purdue athletics and the Boilermaker wrestling room until the recent events began preventing his visit. He will be forever remembered and treasured by the Purdue family.    The Boilermakers’ 28-8 victory over Northwestern on Friday was a great start to 2021, and Ersland takes a closer look at several specific weight classes within the dual. He digs in on freshman Macartney Parkinson’s upset win at 184 pounds, a couple Boilermakers who wrestled up a weight, and the dominant tech-fall wins by senior Devin Schroder and sophomore Thomas Penola.    Purdue continues its Big Ten dual season this weekend, heading on a Midwest swing to Illinois and Wisconsin. The Boilermakers face the Fighting Illinois on Friday at 7 p.m. CT, live on BTN+, and follow Sunday at 1 p.m. against the Badgers.    0:00 - Remembering Dr. Don Corrigan 3:15 - Purdue vs. Northwestern recap 4:55 - Four Freshmen 8:20 - #BoilerNotes 10:17 - Macartney Parkinson Revisited 15:36 - Choice/Be Accountable to Yourself 17:40 - Dominant Wins 21:51 - Both Sides Missing Bodies/Everyone Be Ready 25:13 - Illinois and Wisconsin 35:29 - Extra Matches SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

It's match week on the Always Aggressive Podcast as head coach Tony Ersland, Cory Palm and Tanner Lipsett dive into the start of the 2021 season. The Boilermakers open their schedule Friday at 7 p.m. ET, hosting Northwestern at Holloway Gymnasium live on the Big Ten Network.    While the Boilermakers have to wait until Friday to start, several other Big Ten schools opened their seasons last weekend. The crew all watched some wrestling last weekend for the first time in months, and all had some takeaways. One of the most notable things was the abundance of new faces around the conference and true freshmen competing.    Expect to see some new faces in the Purdue lineup this weekend against the Wildcats. Ersland said that most notably we would see senior Devin Schroder, sophomore Kendall Coleman and freshman Emil Soehnlen on the mat.    The crew wrapped up the show looking at Monday night’s College Football Playoff Championship game between Alabama and Ohio State. While everyone remarked on certain aspects of the game, Ersland focused on football being able to complete their season and crown a national champion and looked at it as a win for college sports.    0:00 - B1G Opening Weekend 4:46 - Lots of New Faces 9:20 - Extra Matches 14:09 - Purdue vs. Northwestern 16:10 - Expecting the Unexpected and Facing Adversity 21:28 - More Purdue vs. Northwestern 29:55 - CFP Championship Game: A Victory for College Sports SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

The first Always Aggressive Podcast of 2021 comes with a wonderful holiday present as the Big Ten released the 2021 schedule on New Year's Eve and unveiled the nine dates for head coach Tony Ersland and the Boilermakers. Ersland and co-hosts Cory Palm and Tanner Lipsett walk through the schedule, talk challenges of the pending season and take a look at some of the team's preseason rankings. With the Boilermakers set to start competing in just over a week, Ersland dives into the team's five duals and two tri-duals for the regular season, specifically commenting on how the structure of the slate worked out. When asked if he has ever had a season this tough to prepare for, Ersland had a very simple answer: "No." They look at some of the challenges coming at them this season and how every member of the Purdue roster will need to be ready to go this year. Purdue has seven individuals with preseason rankings this season, headlined by senior Devin Schroder and sophomore Kendall Coleman. Ersland talks through what preseason rankings mean and how they are viewed by his team. Finally with the recently published documentary film of Dan Gable, Palm and Lipsett take a moment to look at Ersland's cameo appearances and some of the odd behavior of wrestlers. 0:00 - B1G Schedule is here!21:05 - Season Challenges27:34 - Preseason Rankings36:30 - Ersland's Famous Blue Garments SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

While Purdue wrestling head coach Tony Ersland hasn't had much new news since the U23 and Junior national freestyle championships, the Boilermakers are getting closer to the reveal of the 2021 schedule and wanted to share what we do know about the coming season on the latest episode of the Always Aggressive Podcast. Ersland dives into the format of the pending Big Ten schedule, along with some of the potential additions and match structures of the coming season. The conference is tentatively planning to open action on the weekend of January 9, and feature a seven-week format with nine events. The crew looks back on another outstanding semester in the classroom for the Boilermakers, which kept the squad's cumulative grade point average north of the 3.0 mark and saw 19 individuals earn honors on the coaches' and AD's honor roll. The likely-to-be final show of 2020 wouldn't be complete without a little holiday fun as Ersland and co-host Cory Palm tell stories of their "elf on the shelf" escapades. 0:00 - 2021 Schedule Stuff6:21 - NCAA Qualification Criteria9:34 - RPI?16:41 - More Schedule Questions from Cory21:40 - Why is the Schedule Taking So Long?26:33 - Boilers in the Classroom29:38 - Merry Christmas / Elves on Shelves SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

As England's tour of South Africa gets under way, the two latest guests of Peter Oborne and Richard Heller on their cricket-themed podcast offer deep insight into South African cricket past and present. Mo Allie, of the BBC Africa service has reported on South African sport for many years and is the author of More Than A Game, telling many heroic stories of South Africa's non-white cricketers in times of racial segregation. Cricket historian and analyst Arunabha Sengupta has written Apartheid – A Point To Cover, the story of South African cricket to 1970 and of the successful Stop The 70 Tour campaign. Mike Atherton delivers an appeal for the MCC Foundation. For a week from 1 December donations will be doubled in value, and will help to give cricketing experience and access to coaching for disadvantaged boys and girls.  See https://donate.thebiggive.org.uk/campaign/a051r00001eojcBAAQMo explains the turmoil in South Africa's cricket administration which almost caused the cancellation of England's tour. He and Arunabha also analyse the bitter conflicts within South Africa over taking the knee in support of BlackLivesMatter. They have their roots in the poisoned legacy of apartheid, which created inequalities and imbalances in South African society which will take generations to eradicate, in the present violence which engulfs the country, and in a failure, not only in South Africa, to shake off cultural attitudes and racial myths formed in colonial times. Mo conveys the shock in South Africa when Makaya Ntini, the “poster boy” for its newly integrated cricket, revealed the loneliness he experienced in the team through enduring racism. He reveals that white players who took the knee earlier this year received death threats. Arunabha shows how racial segregation was embedded in South African cricket long before it was formalized and developed under apartheid, citing particularly the case of Krom Hendricks, a brilliant pace bowler of mixed race, denied international selection as far back as 1894 at the behest of Cecil Rhodes. He was the first of many non-white cricketers excluded  by a “100 per cent white” quota system. Mo gives moving personal testimony of the losses experienced by his family through waves of discriminatory laws, especially from enforced removals, and of what it was  like for him to grow up under apartheid. Many non-white people, not only in sport, had to go overseas to get a career, and the talents of millions more were lost to the world.Arunabha traces the impact of exclusion from international cricket and sport generally on the image and self-confidence of a sports-crazed nation, and how Nelson Mandela later saw integrated sport as an agent of change. He cites Mike Procter and Clive Rice on the effect of playing in multi-racial English county cricket in taking South African players out of their “white bubble.”Mo expresses deep worry about the shortage of selfless capable leaders not only in South African cricket but in other sectors. Racial quotas and stereotypes are too often blamed for failures. The “rainbow nation” may be dissolving as communities retreat into their own laagers and compete for scarce resources in a deeply troubled economy. However, both he and Arunabha see signs of positivity and hope, not least in the public efforts to promote inclusion through cricket by former cricketers such as Lance Klusener, Paul Adams, and especially Gary Kirsten, who is developing the talents of disadvantaged young players at his cricket academy. They also cite the successes of South African women in cricket and other sports and the efforts led by Professor André Odendaal (a future guest) to recapture the lost history of non-white players and make the nation aware of its full sporting legacy. 

The Purdue wrestling team saw its first action in eight months over the weekend, and head coach Tony Ersland, Cory Palm and Tanner Lipsett recap the action on this week's episode of the Always Aggressive Podcast. In addition to the results from the U23 and UWW Junior Nationals, the guys take a look at FloWrestling's showcase event from the weekend and put the final touch on last week's recruiting news. The show dives into the overall results for the team, putting four placewinners on the podium in Omaha on Sunday, and breaks down the individual performances of senior Max Lyon, junior Parker Filius, sophomore Thomas Penola and freshman Gerrit Nijenhuis. They touch on the preparation for the event, what some of the results may mean for the pending 2021 season and how the Boilermakers used the tournament to continue their training. Ersland often mentions his opportunity to work with Olympic champion Jordan Burroughs during his tenure at Nebraska, and Burroughs had his skills on full display over the weekend against NCAA Champion Zahid Valencia. The guys touch on several of the things that continue to make Burroughs great, and how Ersland continues to try and take from Burrough's performances and translate them to his Boilermaker wrestlers. The Boilermakers' newest recruiting class continued to get attention over the weekend as The Open Mat tagged Purdue has having the best social media announcements for the signing period. Ersland recognizes the variety of people involved in this year's efforts and the importance of celebrating the occasion. SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

The three newest members of the Boilermaker family join the Always Aggressive Podcast as we welcome Stoney Buell, Dustin Norris and Ben Vanadia to Purdue. The trio joins head coach Tony Ersland to talk about they chose Purdue, why Purdue chose them and what the future holds. Ersland also discusses the Boilermakers' return to the mat this weekend as a group heads West to Omaha, Nebraska for the U23 and UWW Junior National Freestyle Championships. All three Boilermaker commits were top-100 rated recruits in the various national recruiting rankings, and they were all in the top-75 of both FloWrestling and The Open Mat. Norris projects at 133 or 141 pounds, Buell at 165 or 174 pounds and Vanadia at 197 or heavyweight. Ten Boilermakers have made their way to Omaha and weigh in Friday evening for the national freestyle championships. Seven Boilermakers will compete at the U23 division, while the other three are entered in the UWW Juniors division (U20). 0:00 - National Signing Day / Class of 202112:06 - Stoney Buell18:49 - Dustin Norris29:33 - Ben Vanadia41:03 - Final Recruiting Thoughts41:54 - U23 & UWW Junior National Freestyle SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

Episode 7 of the Always Aggressive Podcast covers a variety of topics with head coach Tony Ersland, Tanner Lipsett and Cory Palm, ranging from Purdue football's 24-20 win over Iowa to kick off the 2020 season, to the rapidly approaching Election Day on Nov. 3. The crew opens the show by giving Ersland the hypothetical scenario that Purdue football head coach Jeff Brohm found himself in on Saturday, unable to be on the field with his team. Unconfident in his emotional management in the situation, Ersland would've only found the situation worsened for him personally because the Boilermakers were facing his alma mater in the game. The Purdue campus is instrumental in its recruitment of students and student-athletes, and Ersland and his team extend a variety of "thank you's" to people across campus and speak to the role they play in attracting young people to West Lafayette. The show also dives into some of the different majors that wrestlers choose and how that plays into their recruitment as well. The Boilermakers hope to send a small roster of student-athletes to the USA Wrestling University and Junior National Freestyle Championships in a few weeks, set to be held in Omaha, Nebraska at the CHI Health Center. Ersland speaks to the importance of the event and the gratitude for the opportunity to compete. The show wraps up with Tuesday's Election Day and how Ersland has approached the importance of voting and making yourself informed to vote. SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

The Always Aggressive Podcast had some high and low notes this week as Purdue wrestling head coach Tony Ersland and the crew talk through several happenings in the wrestling world over the last two weeks. The show opens with the latest news out of the NCAA as they addressed season-of-competition waivers and extensions of eligibility for winter sports last week, approving a blanket waiver for institutions. Ersland goes into the decision and what it means for Purdue in the coming seasons. Ersland's college coach, the legendary Dan Gable, earned our nation's highest civilian honor recently as he was awarded the Presidential Medal of Freedom. Ersland shares some great stories and coaching lessons he learned from his mentor as they extend congrats. On somber notes, Fresno State announced it will be dropping its wrestling program after reinstating it just three seasons ago, and USA Wrestling made the decision to not attend the 2020 Senior World Championships in Serbia this year. The show wraps with some updates from the Boilermaker wrestling room, a quick peek at a massive high school tournament this weekend and some excitement for the start of Purdue football this weekend.  0:00 - NCAA Updates 16:18 - Dan Gable's Latest Honor28:59 - Fresno State No Longer39:54 - USA Staying Home43:01 - Updates From The Room50:30 - Good Luck at Super 32 SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

Senior Devin Schroder joins Coach Tony Ersland and the guys to talk about his senior season, how much he has grown as a wrestler and a student while at Purdue and his academic journey as an industrial engineering. Coach Ersland also gives a little insight into the scheduling process and what fans can expect from the coming season as conversations continue within the Big Ten Conference offices and the group discusses high profile high school tournaments taking place in recent days and how much they figure in the recruiting process. Senior Devin Schroder joins Coach Tony Ersland and the guys to talk about his senior season, how much he has grown as a wrestler and a student while at Purdue and his academic journey as an industrial engineering. Coach Ersland also gives a little insight into the scheduling process and what fans can expect from the coming season as conversations continue within the Big Ten Conference offices and the group discusses high profile high school tournaments taking place in recent days and how much they figure in the recruiting process. SUBSCRIBE        MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. Fans can purchase a special More Than A Game t-shirt from Legends and the Purdue Team Store, with a portion of the proceeds benefitting the More Than A Game campaign. To purchase the t-shirt, click here or go to PurdueTeamStore.com. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million.

Do you remember the documentary 'More Than a Game' based on LeBron James and his high school teammates deemed the "Fab 5?"The boys welcome one of the stars from the documentary, Willie McGee, as he talks about his his upbringing, his pre-teen years, being apart of the Fab 5, what it was like being Bron's HS QB, LBJ VS MJ debate, and what he's up to now.Be sure to like, comment, subscribe and leave 5 stars!*We do not own the rights to the music used in this episode*

Thank you for listening to the newest episode of Cavalier Convos Podcast. In this episode titled "More Than A Game" we discuss the current social climate and how the actions of the NBA has affected the current discussion around race in America. This episode features your host Jaye David, along with Dwayne, Kenny, and Reggie. We hope you enjoy the dialogue and please share with all of your friends, family, and associates.For updates on future episodes please check us out on facebook. https://www.facebook.com/CavalierConvos/. You can also follow us on instagram at @CavalierConvos. Also please follow your host Jaye David Edwards at @iamjayedavid.

Dead period complicates Division I recruiting – AAS2E4 Purdue wrestling head coach Tony Ersland and co-hosts Cory Palm and Tanner Lipsett take a deep dive into the new world of recruiting in the NCAA and how they have adjusted to the landscape on this week's episode of the Always Aggressive Podcast.  With recruiting restrictions being extended to Jan. 1, 2021, the Boilermakers have had to find new ways to reach future wrestlers for the program and start building the relationships that lead to them signing their national letters of intent.  The crew also looks at the rash of injuries in the start of the NFL season, and how the Boilermakers are preparing for their season under different circumstances, and they throw out credit to several of their MMA alumni making waves and grabbing belts. SUBSCRIBE TO ALWAYS AGGRESSIVE AND LISTEN ANYTIME Apple Podcasts | Spotify | Google Podcasts | TuneIn iHeartRadio | Stitcher | RSS MORE THAN A GAMEThe More Than A Game campaign was launched in August, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. SUPPORT THE SHOW And if you're a fan of the extensive and broad-based reach of the shows on the Mat Talk Podcast Network, become a TEAM MEMBER today. There are various levels of perks for the different levels of team membership. If you like wrestling content -- scratch that -- if you LOVE great wrestling content, consider becoming a team member. You'll get some cool stuff too. Looking to start a podcast of your own? Get a free month with Libsyn by using the promo code MTO when you sign up. You'll get the remainder of the month from when you sign up as well as the next month free. It'll be enough time to kick the tires and lights some fires.

Breaking down what’s happening this fall – AAS2E2 With the second week of classes underway, Purdue head coach Tony Ersland, Tanner Lipsett and Cory Palm return for another episode of the Always Aggressive Podcast. On this week's show, Ersland gives some of his early impressions of the team and guys who put in some noticable work this summer, naming rising sophomore Thomas Penola as one to watch. They also look into the new requirements in scheduling the team's workouts in the weight room as well as on the mat, with the added protocols for cleaning and contact tracing. Finally they wrap up the show with a look at some of the professional wrestling events going on in the country and women's wrestling's emerging sport status.   SUBSCRIBE TO ALWAYS AGGRESSIVE AND LISTEN ANYTIME Apple Podcasts | Spotify | Google Podcasts | TuneIn iHeartRadio | Stitcher | RSS MORE THAN A GAMEThe More Than A Game campaign was launched earlier this month, in partnership with the John Purdue Club, to help the athletics department navigate the financial ramifications of the COVID-19 pandemic and position Boilermaker athletics for future success. Purdue Athletics is one of only a handful of Division I athletics departments that is entirely self-sustaining: it does not receive any taxpayer dollars, general fund support from Purdue University, or student fees. John Purdue Club memberships are directed to funding the $12 million scholarship cost for student-athletes and this separate fund will help offset a 2020-21 Purdue Athletics budget shortfall that could approach or exceed $50 million. Boilermakers and friends can make a contribution to the More Than A Game campaign by contacting their Boilermaker Athletics Representative or by visiting JPCMoreThanAGame.com. The More Than A Game campaign will also be a giving option during Purdue Day of Giving on Sept. 9, 2020. Save the date to help Purdue Athletics meet the challenge by rising to the top of the donation, participation and hourly challenge leaderboards. PREVIOUS EPISODES SUPPORT THE SHOW And if you're a fan of the extensive and broad-based reach of the shows on the Mat Talk Podcast Network, become a TEAM MEMBER today. There are various levels of perks for the different levels of team membership. If you like wrestling content -- scratch that -- if you LOVE great wrestling content, consider becoming a team member. You'll get some cool stuff too. Looking to start a podcast of your own? Get a free month with Libsyn by using the promo code MTO when you sign up. You'll get the remainder of the month from when you sign up as well as the next month free. It'll be enough time to kick the tires and lights some fires.

In recent days, a wave of unrest has hit our society, calling into sharp relief racial justices, police brutality and other things we often find difficult to talk about. It's time to have those uncomfortable conversations, and we'll start here on More Than A Game. Intro/Outro: Wordsmith, "We Do It Better"

In recent days, a wave of unrest has hit our society, calling into sharp relief racial justices, police brutality and other things we often find difficult to talk about. It's time to have those uncomfortable conversations, and we'll start here on More Than A Game. Intro/Outro: Wordsmith, "We Do It Better"

In this special edition of the Inside Carolina podcast, host Tommy Ashley catches up with Thad Williamson to discuss Thad’s latest work for InsideCarolina.com - Carolina’s 64 Greatest NCAA Tournament Games. Long time Inside Carolina subscribers will remember Thad’s 2001 book, More Than A Game, chronicled what made Carolina Basketball so much more than the product on the court.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello everyone and welcome to the MSUM Dragons Podcast where we believe the student-athlete experience here at MSUM is more than a game, I'm your host Jon Webbie Wepking. The past week has those words, MORE THAN A GAME in the forefront of our minds. We sat down at this time last week to celebrate #DragonsMarchOn and the next day everything was cancelled because of the COVID-19 Pandemic. Here we are today, no march madness, no NBA, no championships, no spring season…the loss is painful doubt. Why is it important to shut everything down, how do you keep up when things are changing every day, how do you lead during a crisis, and what does the future of Dragon athletic look like at the end of this process? Let's get the answers to those questions now with our own AD Doug Peters.

Hello everyone and welcome to the MSUM Dragons Podcast where we believe the student-athlete experience here at MSUM is more than a game, I’m your host Jon Webbie Wepking. The past week has those words, MORE THAN A GAME in the forefront of our minds. We sat down at this time last week to celebrate #DragonsMarchOn and the next day everything was cancelled because of the COVID-19 Pandemic. Here we are today, no march madness, no NBA, no championships, no spring season…the loss is painful doubt. Why is it important to shut everything down, how do you keep up when things are changing every day, how do you lead during a crisis, and what does the future of Dragon athletic look like at the end of this process? Let’s get the answers to those questions now with our own AD Doug Peters.

It's a new day here at More Than A Game. Our beloved Shaun has shuffled off to begin his post-college life (and about time too, he was at Austin Peay longer than most of the buildings have been). But we begin a new era here with the first edition of Myah LeFlore's take on all things related to student-athlete welfare. In our maiden voyage, we discuss the challenges student-athletes face when it comes to their on-campus lives and how to navigate the ups and downs away from the field of play. Intro/Outro: Wordsmith, "We Do It Better"

It's a new day here at More Than A Game. Our beloved Shaun has shuffled off to begin his post-college life (and about time too, he was at Austin Peay longer than most of the buildings have been). But we begin a new era here with the first edition of Myah LeFlore's take on all things related to student-athlete welfare. In our maiden voyage, we discuss the challenges student-athletes face when it comes to their on-campus lives and how to navigate the ups and downs away from the field of play. Intro/Outro: Wordsmith, "We Do It Better"

Jon & Doug talk about the Moorhead vs Moorhead night where the Dragons faced the Cobbers in men's basketball...but the Moorhead Fire Department also took on the Moorhead Police Department in a halftime basketball...we'll call it a game. The fun we have at games is MORE THAN A GAME at MSUM. Watch the video of today's podcast here - https://youtu.be/E5rT7U3D9to

Jon & Doug talk about the Moorhead vs Moorhead night where the Dragons faced the Cobbers in men's basketball...but the Moorhead Fire Department also took on the Moorhead Police Department in a halftime basketball...we'll call it a game. The fun we have at games is MORE THAN A GAME at MSUM. Watch the video of today's podcast here - https://youtu.be/E5rT7U3D9to

Community. It's the group of people who help make you... you. For student-athletes, community comes in many forms, from teammates to academic advisors and everyone in between. There are a lot of choices for student-athletes when it comes to who they surround themselves with. How do they make the right calls? More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

Community. It's the group of people who help make you... you. For student-athletes, community comes in many forms, from teammates to academic advisors and everyone in between. There are a lot of choices for student-athletes when it comes to who they surround themselves with. How do they make the right calls? More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

Identity. Finding it, maintaining it, cultivating it. How does a young person navigate their development of self, and how does a student-athlete stop identifying as student or athlete when the end of the road comes? More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

Identity. Finding it, maintaining it, cultivating it. How does a young person navigate their development of self, and how does a student-athlete stop identifying as student or athlete when the end of the road comes? More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

What is good mental health? How do you maintain it? How do you recognize when you don't have it? And most importantly, how can we make this a front-burner issue not just for student-athletes but the world at large? More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

What is good mental health? How do you maintain it? How do you recognize when you don't have it? And most importantly, how can we make this a front-burner issue not just for student-athletes but the world at large? More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

Connections. How do you build them? How do you maintain them? Are they actually an important part of getting, building and enjoying a successful career? Find out answers to questions you never knew you had about connection-building. More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

Connections. How do you build them? How do you maintain them? Are they actually an important part of getting, building and enjoying a successful career? Find out answers to questions you never knew you had about connection-building. More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

For this, the debut episode of More Than A Game, co-hosts Colby Wilson and Shaun Whittinghill discuss Andrew Luck's sudden retirement from the NFL, playing through pain, how to listen to your body and the toll it takes just to get on the field each and every week. More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

For this, the debut episode of More Than A Game, co-hosts Colby Wilson and Shaun Whittinghill discuss Andrew Luck's sudden retirement from the NFL, playing through pain, how to listen to your body and the toll it takes just to get on the field each and every week. More Than A Game is a new offering from LetsGoPeay.com which focuses on issues relevant to the student-athlete. Colby Wilson of the athletic department moves the discussion along, while Shaun Whittinghill of the football team offers the student-athlete perspective. Intro/Outro: Wild, "Vagabond"

New Mexico United Forward David Estrada joins the show to talk about his long career in pro soccer, what coming The post More Than A Game appeared first on Beautiful Game Network.

Mixed bag this Saturday!!Coutinho and his agent are upset, we talk Dani Olmo and the brilliant live audience we have throw all sorts of names into the mix!!Brought to you by More Than A Game

Mixed bag this Saturday!!Coutinho and his agent are upset, we talk Dani Olmo and the brilliant live audience we have throw all sorts of names into the mix!!Brought to you by More Than A Game

This week on Thursday Night Tailgate our guests will be former Patriots Pro Bowl RB Tony Collins, former Giants Super Bowl Champion DB Mark Collins, former Chiefs Pro Bowl Kicker Nick Lowery, Bolt Blitz.com Founder Dave Peters and former Lions Pro Bowl WR Herman Moore. Tony Collins - We'll get Tony's thoughts on the on going Deflate Gate issue and if the recent rules changes have made the game safer. If he were Commissioner are there more things he'd do to protect players? Mark Collins - We'll talk to Mark about his book titled, "More Than A Game" which is available on www.amazon.com plus what led to him leaving the Giants and signing with Kansas City and the differences between a Bill Parcells led team and one led by marty Schottenheimer. Nick Lowery - Nick was a neighbor of Muhammad Ali so we'll get his rememberance of him plus the perserverance it took to stick with things after being cut 11 times by 8 teams early on in his career. Dave Peters - Dave is the found of www.boltblitz.com, a great source for all things San Diego Chargers. We'll get his thoughts on their draft plus his outlook for the upcoming season. Herman Moore - Herman attended the Univeristy of Virginia and is in the state of Virginia's Sports Hall of Fame. We'll hear what it was like to honored like that by your home state, plus what it was like playing alongside Barry Sanders for many years and what kept the Lions from being able to get over the top and being a Super Bowl contender back then.

Rob Rosenthal, Lead Instructor Rob Rosenthal …one of the things I love most about my job as lead instructor [is] I have no idea what’s going to happen. From day-to-day, from workshop to workshop… every class is different. The stories are different. Even the style of storytelling is different… Read more. TSW: Class of Fall 2015 “No Flush, No Fuss” by Devika Bakshi Devika Bakshi Follow the good tape. Like a besotted stalker. Like you followed Teju Cole on Twitter. With utter devotion. Read more and listen. “Good Intentions: A Story of Cross-Racial Adoption” by Brenna Daldorph Brenna Daldorph Someone once told me that if you are comfortable during discussions about race, then nothing important is actually being said. I held that close to heart as I worked on this piece… Read more and listen. “An Act Relative To Sex Offenders” by Ciara Gillan Ciara Gillan You’re prepped from the outset that your story may not unfold the way you thought it would. But sometimes, at that very last minute, your story can grab you by the ears and spin you right upside down. Read more and listen. “More Than A Game” by Jimmy Gutierrez Jimmy Gutierrez It took me a long, long, long time before I understood the ingredients to make this story work. In the editing process I relied heavily on all eight classmates, along with Rob and Catie. Read more and listen. “Ears Underwater” by Bethel Habte Bethel Habte …go out and drink beers with scientists. More generally, always be on the hunt for stories. Read more and listen. “Trigger Warning” by Jacqui Helbert Jacqui Helbert It was extremely difficult to share so much about myself and make myself vulnerable while working on the piece. But both Paige and I are happy with the end result and hope that our story will help someone who has suffered at the hands of a family member. Read more and listen. “Secession’s the Answer” by Sally Helm Sally Helm On my way to gather tape at the karaoke bar, I wondered if I was crazy to think that this might work. At first it was awkward to record people on their night out. By the end of the night, though, I’d started to enjoy the rush that comes from talking to strangers and going out on a limb. Read more and listen. “Driving In Circles” by Martine Powers Martine Powers Coming from the world of print journalism, I always believed in the adage, “Everyone needs an editor.” Here’s what I learned at Transom: Everyone needs eight editors. Or nine. Or ten. Read more and listen.

Rob Rosenthal, Lead Instructor Rob Rosenthal …one of the things I love most about my job as lead instructor [is] I have no idea what’s going to happen. From day-to-day, from workshop to workshop… every class is different. The stories are different. Even the style of storytelling is different… Read more. TSW: Class of Fall 2015 “No Flush, No Fuss” by Devika Bakshi Devika Bakshi Follow the good tape. Like a besotted stalker. Like you followed Teju Cole on Twitter. With utter devotion. Read more and listen. “Good Intentions: A Story of Cross-Racial Adoption” by Brenna Daldorph Brenna Daldorph Someone once told me that if you are comfortable during discussions about race, then nothing important is actually being said. I held that close to heart as I worked on this piece… Read more and listen. “An Act Relative To Sex Offenders” by Ciara Gillan Ciara Gillan You’re prepped from the outset that your story may not unfold the way you thought it would. But sometimes, at that very last minute, your story can grab you by the ears and spin you right upside down. Read more and listen. “More Than A Game” by Jimmy Gutierrez Jimmy Gutierrez It took me a long, long, long time before I understood the ingredients to make this story work. In the editing process I relied heavily on all eight classmates, along with Rob and Catie. Read more and listen. “Ears Underwater” by Bethel Habte Bethel Habte …go out and drink beers with scientists. More generally, always be on the hunt for stories. Read more and listen. “Trigger Warning” by Jacqui Helbert Jacqui Helbert It was extremely difficult to share so much about myself and make myself vulnerable while working on the piece. But both Paige and I are happy with the end result and hope that our story will help someone who has suffered at the hands of a family member. Read more and listen. “Secession’s the Answer” by Sally Helm Sally Helm On my way to gather tape at the karaoke bar, I wondered if I was crazy to think that this might work. At first it was awkward to record people on their night out. By the end of the night, though, I’d started to enjoy the rush that comes from talking to strangers and going out on a limb. Read more and listen. “Driving In Circles” by Martine Powers Martine Powers Coming from the world of print journalism, I always believed in the adage, “Everyone needs an editor.” Here’s what I learned at Transom: Everyone needs eight editors. Or nine. Or ten. Read more and listen.