Podcast appearances and mentions of Laura Hillenbrand

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2913: Perspective is the key to overcoming challenges and staying committed to long-term success. Mark Fisher highlights how shifting our view, whether through historical struggles, personal achievements, or simple progress tracking, can reignite motivation and keep us moving forward. By recognizing growth and resilience, even in small steps, we can maintain momentum and push through obstacles with a renewed sense of purpose. Read along with the original article(s) here: https://markfisherfitness.com/the-one-truth-you-must-know-for-long-term-success/ Quotes to ponder: "It was hotter than this at the battle of Tarawa and colder than this at the frozen Chosin. Get up! You'll be fine!" "We want results NOW. We commit our money, time, and hard work to achieving them. And when it doesn't happen in the time we want (NOW), it is totally natural to be frustrated as hell." "Look into your future. Look how far you've come and dream of how far you can go." Episode references: Unbroken by Laura Hillenbrand: https://www.amazon.com/Unbroken-World-Survival-Resilience-Redemption/dp/0812974492 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2913: Perspective is the key to overcoming challenges and staying committed to long-term success. Mark Fisher highlights how shifting our view, whether through historical struggles, personal achievements, or simple progress tracking, can reignite motivation and keep us moving forward. By recognizing growth and resilience, even in small steps, we can maintain momentum and push through obstacles with a renewed sense of purpose. Read along with the original article(s) here: https://markfisherfitness.com/the-one-truth-you-must-know-for-long-term-success/ Quotes to ponder: "It was hotter than this at the battle of Tarawa and colder than this at the frozen Chosin. Get up! You'll be fine!" "We want results NOW. We commit our money, time, and hard work to achieving them. And when it doesn't happen in the time we want (NOW), it is totally natural to be frustrated as hell." "Look into your future. Look how far you've come and dream of how far you can go." Episode references: Unbroken by Laura Hillenbrand: https://www.amazon.com/Unbroken-World-Survival-Resilience-Redemption/dp/0812974492 Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a Text Message.Have you ever watched a movie or read a book and tried to put yourself in the shoes of the main character?  Imagined yourself going through all their trials and tribulations and asked yourself the question "could I survive"?  That is our new theme and mission for this round.This episode focuses on 'Unbroken', the 2014 film adaptation of the excellent 2010 non-fiction book by Laura Hillenbrand.  Written by the Coen brothers, Richard LaGravenese and William Nicholson and directed by Angelina Jolie the film follows American Olympian and Army officer Louis Zamperini who survived in a raft for 47 days after his bomber ditched in the ocean during the Second World War, before being captured by the Japanese and being sent to a series of prisoner of war camps.We also discuss our own brushes with mortality and discuss what it really means to survive.

Memorial Day is the unofficial kick-off to summer. It's also a day to remember those brave men and women who sacrificed their lives to keep our country safe. Barbara discusses the origins of Memorial Day, why veterans might want to record their own stories, and recommends some books, with some by folks who'll be guests on future episodes! War memoirs: Unbroken by Laura Hillenbrand  https://www.amazon.com/Memoirs-General-William-Tecumseh-Classics/dp/0140437983 With The Old Breed: At Peleliu and Okinawa, Eugene Sledge https://www.amazon.com/Memoirs-General-William-Tecumseh-Classics/dp/0140437983 Memoirs, General William Sherman https://www.amazon.com/Memoirs-General-William-Tecumseh-Classics/dp/0140437983 **Know a veteran who wants to write their military history? Give them the gift of DIYBook, a one-stop writing and printing platform that guides authors on every step of the writing process. Includes 7-day free trial. https://www.diybook.us/product/life-story/ ** Connect with Barbara on Instagram! https://www.instagram.com/writing4immortality Beach reads mentioned in this episode: Bear, Julia Philips https://tinyurl.com/y7mpzjad Another Land of My Body, by Rodney Leonard https://fourwaybooks.com/site/another-land-of-my-body/ The Revolutionary Temper: Paris, 1748-1789, Robert Darnton https://tinyurl.com/24vdnyrc

Our website - www.perksofbeingabooklover.com. Instagram - @perksofbeingabookloverpod Facebook - Perks of Being a Book Lover. To send us a message go to our website and click the Contact button. We interact with book publicists pretty often, but a few months ago, one of them, Sami Lien, emailed and asked for recommendations about things to do in Kentucky around Derby. She explained that she is in a travel book club; they read books over the course of 12 months about a particular US location and then take a trip to visit. The novel Horse by Geraldine Brooks was the book that inspired this particular trip for their club. Well, we love books and travel so we had to invite Sami and her book club friend, Marilyn, to be guests on the show. We had a great time learning about the ins and outs of their travel book club and are excited to get to meet them this Friday at a restaurant about an hour outside of Louisville. If you would like to see the full list of books they read this year preparing to travel to Kentucky and the Derby, you can find the list in the show notes. Books Mentioned in the Episode: 1- Horse by Geraldine Brooks 2- Relative Strangers by A.H. Kim 3- Once Persuaded, Twice Shy by Melodie Edwards 4- 1984 by George Orwell 5- The Grapes of Wrath by John Steinbeck 6- Cannery Row by John Steinbeck 7- East of Eden by John Steinbeck 8- Black Beauty by Anna Sewell 9- Seabiscuit: An American Legend by Laura Hillenbrand 10- South of Broad by Pat Conroy 11- My Reading Life by Pat Conroy 12- Prince of Tides by Pat Conroy 13- Lexington: The Extraordinary Life and Turbulent Times of America's Legendary Racehorse by Kim Wickens 14- Confederates in the Attic: Dispatches from the Unfinished Civil War by Tony Horwitz 15- Glorious Exploits by Ferdia Lennon - A five star read recommended by fellow book lover Caitríona Shannon @these_thats_and_prose 16- Friday Harbor by DC Alexander 17-Blood in the Bluegrass by DC Alexander 18- Mary by Janis Cooke Newman 19- Not My Father's Son by Alan Cumming 20- Norah Goes Off Script by Annabel Monaghan Shows mentioned-- 1- Ripley (Netflix, 2024) The Divine Destinations Reading List for Kentcuky and the KY Derby 1- Horse: A Novel by Geraldine Brooks 2- The Book Woman of Troublesome Creek by Kim Michele Richardson 3- Demon Copperhead by Barbara Kingsolver 4- Seabiscuit: An American Legend by Laura Hillenbrand 5- Groundskeeping by Lee Cole 6- Icy Sparks by Gwyn Hyman Rubio 7- Lincoln by Russell Freedman 8- Water Street by Crystal Wilkinson 9- The Giver of Stars by Jojo Moyes 10- The Perfect Horse: The Daring U.S. Mission to Rescue the Priceless Stallions Kidnapped by the Nazis by Elizabeth Letts 11- First Lie Wins by Ashley Elston 12- The Patron Saint of Liars by Ann Patchett 13- Horse Crazy: The Story of a Woman and a World in Love with an Animal by Sarah Maslin Nir 14- Lexington by Kim Wickens

Dane and Jacqui discuss whom they would marry and kill in Alagaësia. Also, Jax loses her mind over the finer points of barge engineering, and Dane defends Roran's honor. This episode covers Chapters 18-23 of Inheritance, the third book in the Inheritance Cycle by Christopher Paolini.    How to support us:  Get some of our merch  Support us on Patreon    Where to find us:  Website: isthisjustfantasypod.com TikTok: @isthisjustfantasypod Instagram: @justfantasypod   Contact us:  You can contact us directly at: isthisjustfantasypod@gmail.com   Credits:  Our music was written and performed by Adam Blotner Cover artwork by Neil Kohney Every episode was mixed, shot, and edited by Kevin Davis at the Guerrilla Media Company   Learn more about Christopher Paolini and buy Eragon so you can read along!    Links and sources from this show:    The Empty Fortress Strategy Wikipedia Link   Empty Fortress Examples: Example #1 Example #2   Paolini Q&A  Paolini AMA    Joseph Campbell's Book Hero's Journey Breakdown    Unbroken by Laura Hillenbrand   

In this weeks segment of Shiny Objects, Matt discusses a couple of upcoming trips, both for Turkey Hunting and a vacation with his new bride. Hollywood is deep into a new read titled The Warrior Poet Way by John Lovell, which claims to be the manual on how to become a dangerous - and good - man. Meanwhile Ricky started reading Unbroken by Laura Hillenbrand. A incredible story of perseverance, in the midst of being marrooned on the pacific ocean for over 40 days and later tortured in a Japanese POW Camp during World War II.  Shiny Objects is all about our current obsession. The Shiny Object could be a piece of gear, an upcoming adventure, a good book, or simply finding better ways to get through everyday life. The sky is the limit when it comes to an individuals current Shiny Object, and we never know where the conversation will take us. Download the GoWild App and head over to our Holler Store for a peak at the products Ricky and Hollywood prefer to use. Link is in our bio. While you're there, grab some gear, all purchases made through our store will help support the podcast.  The Range Podcast can be found on all major platforms, including Apple Podcasts, Spotify and Google. Video versions of the podcast can also be found on the Vapor Trail YouTube Channel. COMING SOON! The Range Podcast on Wild TV.  Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel. The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network.  #podcast #archerypodcast #outdoorpodcast #bowhunting #archery #targetarchery #bowandarrow #bowonly #hunting #outdoors #shinyobjects  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this weeks segment of Shiny Objects, Matt discusses a couple of upcoming trips, both for Turkey Hunting and a vacation with his new bride. Hollywood is deep into a new read titled The Warrior Poet Way by John Lovell, which claims to be the manual on how to become a dangerous - and good - man. Meanwhile Ricky started reading Unbroken by Laura Hillenbrand. A incredible story of perseverance, in the midst of being marrooned on the pacific ocean for over 40 days and later tortured in a Japanese POW Camp during World War II. Shiny Objects is all about our current obsession. The Shiny Object could be a piece of gear, an upcoming adventure, a good book, or simply finding better ways to get through everyday life. The sky is the limit when it comes to an individuals current Shiny Object, and we never know where the conversation will take us.Download the GoWild App and head over to our Holler Store for a peak at the products Ricky and Hollywood prefer to use. Link is in our bio. While you're there, grab some gear, all purchases made through our store will help support the podcast. The Range Podcast can be found on all major platforms, including Apple Podcasts, Spotify and Google. Video versions of the podcast can also be found on the Vapor Trail YouTube Channel. COMING SOON! The Range Podcast on Wild TV. Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network. #podcast #archerypodcast #outdoorpodcast #bowhunting #archery #targetarchery #bowandarrow #bowonly #hunting #outdoors #shinyobjects 

In this weeks segment of Shiny Objects, Matt discusses a couple of upcoming trips, both for Turkey Hunting and a vacation with his new bride. Hollywood is deep into a new read titled The Warrior Poet Way by John Lovell, which claims to be the manual on how to become a dangerous - and good - man. Meanwhile Ricky started reading Unbroken by Laura Hillenbrand. A incredible story of perseverance, in the midst of being marrooned on the pacific ocean for over 40 days and later tortured in a Japanese POW Camp during World War II. Shiny Objects is all about our current obsession. The Shiny Object could be a piece of gear, an upcoming adventure, a good book, or simply finding better ways to get through everyday life. The sky is the limit when it comes to an individuals current Shiny Object, and we never know where the conversation will take us.Download the GoWild App and head over to our Holler Store for a peak at the products Ricky and Hollywood prefer to use. Link is in our bio. While you're there, grab some gear, all purchases made through our store will help support the podcast. The Range Podcast can be found on all major platforms, including Apple Podcasts, Spotify and Google. Video versions of the podcast can also be found on the Vapor Trail YouTube Channel. COMING SOON! The Range Podcast on Wild TV. Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network. #podcast #archerypodcast #outdoorpodcast #bowhunting #archery #targetarchery #bowandarrow #bowonly #hunting #outdoors #shinyobjects 

In this weeks segment of Shiny Objects, Matt discusses a couple of upcoming trips, both for Turkey Hunting and a vacation with his new bride. Hollywood is deep into a new read titled The Warrior Poet Way by John Lovell, which claims to be the manual on how to become a dangerous - and good - man. Meanwhile Ricky started reading Unbroken by Laura Hillenbrand. A incredible story of perseverance, in the midst of being marrooned on the pacific ocean for over 40 days and later tortured in a Japanese POW Camp during World War II. Shiny Objects is all about our current obsession. The Shiny Object could be a piece of gear, an upcoming adventure, a good book, or simply finding better ways to get through everyday life. The sky is the limit when it comes to an individuals current Shiny Object, and we never know where the conversation will take us.Download the GoWild App and head over to our Holler Store for a peak at the products Ricky and Hollywood prefer to use. Link is in our bio. While you're there, grab some gear, all purchases made through our store will help support the podcast. The Range Podcast can be found on all major platforms, including Apple Podcasts, Spotify and Google. Video versions of the podcast can also be found on the Vapor Trail YouTube Channel. COMING SOON! The Range Podcast on Wild TV. Enter Promo Code trp15 during checkout at www.vaportrailarchery.com to receive 15% off VTX Bowstrings and Branded Apparel.The Range Podcast is brought to you by Vapor Trail Archery and Stokerized Stabilizers. We are proud to be a part of the @sportsmens_empire network. #podcast #archerypodcast #outdoorpodcast #bowhunting #archery #targetarchery #bowandarrow #bowonly #hunting #outdoors #shinyobjects 

It's Donna Tartt appreciation week! Michelle joins us for our deep dive into The Goldfinch, Donna Tartt's brilliant, award-winning novel about art, drugs, loss, and not always getting what you want. Also this week Joseph read Death Valley by Melissa Broder and Duty Free Art by Hito Steyerl, Michelle read A Curious History of Sex by Kate Lister and Fire and Blood by George R R Martin, and Saph read Son of Rosemary by Ira Levin and Taaqtumi: An Anthology of Arctic Horror Stories. This week's listener recommendation request comes from Edward who is looking for a great (auto)biography. Joseph recommends Girl In A Band by Kim Gordon. Saph recommends Crying in H Mart by Michelle Zauner and Take Away by Angela Hui. Michelle recommends Clothes Clothes Clothes, Music Music Music, Boys Boys Boys by Viv Albertine, Seabiscuit: The True Story of Three Men and a Racehorse by Laura Hillenbrand, and Educated by Tara Westover. Also mentioned in this episode:The Secret History and The Little Friend by Donna TarttMilk Fed by Melissa BroderGreat Expectations by Charles DickensWhores of Yore Twitter accounte-fluxSee the Novel Thoughts bookshop page for all books mentioned in this episode. Hosted on Acast. See acast.com/privacy for more information.

On this episode of Our American Stories, our next story was made into a 2014 motion picture directed by Angelina Jolie and based on the 2010 non-fiction book by Laura Hillenbrand, Unbroken: A World War II Story of Survival, Resilience, and Redemption. While some of the most remarkable parts of Zamperini's story were left out of the film, you will be hearing them told now by the man himself. Louis Zamperini was born January 26, 1917. Support the show (https://www.ouramericanstories.com/donate)See omnystudio.com/listener for privacy information.

In this episode, Alix and Kelly look back on their years of book clubs and share the books that lent themselves to interesting and deep conversations! Reading can be such a solitary experience, but books remain one of the most impactful tools for connecting with others! Let's discuss!Topics Discussed:[0:45] Why we chose the books we did[2:45] Dark Matter by Blake Crouch "Are you happy with your life?" audiobook[7:35] The Midnight Library by Matt Haig audiobook [10:31] Are we living in a simulation??[12:03] The Nightingale by Kristin Hannah "Nobody wins in war." audiobook [17:10] Unbroken by Laura Hillenbrand audiobook [17:42] Between Shades of Gray by Ruta Sepetys audiobook [20:41] Ready Player One by Ernest Cline "A nerds dream!" audiobook [24:54] Station Eleven by Emily St. John Mandel "I have to talk about this with someone!" audiobook[28:30] The Giver by Lois Lowry audiobook [33:18] The Thirteenth Tale by Diane Setterfield "Creaky floor vibes." audiobook [39:00] The Night Circus by Erin Morgenstern "It's an experience!" audiobook [44:05] Come As You Are by Emily Nagoski, Ph.D. "WELLCUM" audiobookWhat's New?Shop the ACOTAR Velaris Bookshelf Alley: www.litjoycrate.com/velarisNew Year, New Reading Goals! Check out The Reading Journal: litjoycrate.com/products/reading-journalJoin Us!We deeply appreciate your support in creating community around stories!Make sure to follow The LitJoy Podcast here.Subscribe to our email list at https://litjoycrate.com/podcast-emailJoin our Lunacorns private membership group at https://litjoycrate.com/podcast-lunacornsFollow us on Instagram @litjoycrateFollow us on TikTok @litjoycrateUse the code PODCAST10 at litjoycrate.com/podcast for a 10% off discount! Hosted on Acast. See acast.com/privacy for more information.

Triumph Over Adversity: The Inspiring Journey of 'The Boys in the Boat' The Not Old Better Show, Movie Review and Interview Series: Author of the book, The Boys in the Boat,' Daniel James Brown, and star of the film Callum Turner Welcome to today's book and film review episode of The Not Old Better Show, the destination for stories that not only captivate but also enlighten us, especially as we navigate the rewarding journey of our later years. I'm Paul Vogelzang and in this episode, we're delving into a tale that transcends the realm of sports, embodying the essence of human tenacity: "The Boys in the Boat" by Daniel James Brown. We will be speaking with Daniel James Brown in just a bit, but first a little catch up, as the book is a few years old, and the film verions arrives this Christmas.  This riveting book unfolds the true story of the University of Washington's 1936 eight-oar crew and their remarkable pursuit of gold at the tumultuous Berlin Olympics. But this is more than a story of athletic triumph; it's a profound exploration of an era marked by the shadows of the Great Depression and the rise of Nazi Germany. It eloquently juxtaposes the personal, gritty struggles of a group of young men with the broader political and social turmoil of their times, creating a narrative tapestry that is as historically significant as it is emotionally impactful. As we journey through this episode, we'll delve into the depths of their personal battles, the unyielding spirit of teamwork, and the relentless pursuit of excellence. This story reaches beyond the enthusiasts of sports, touching the hearts of all who hear it. It speaks to us, the generation who understands the essence of perseverance and the importance of standing together in the face of adversity. So, let's settle in and embark on this inspiring journey, a testament to the human spirit's boundless potential. This story is a reminder that no matter the odds, with unity and determination, triumph is within our grasp. My hope is that this story, movie, and my review will serve as nspiring you to reflect on your own journeys and the power of persistence? This story could serve as a powerful reminder that it's never too late to pursue one's dreams, regardless of the obstacles in the way. As many of you are aware after reading this bestseller, Boys In the Boat book, but Daniel James Brown. In 1936 nine working-class American boys burst from their small towns into the international limelight, unexpectedly wiping the smile off Adolph Hitler's face by beating his vaunted German team to capture the Olympic gold medal.  Daniel James Brown has written a robust, emotional snapshot of an era, a book you will recommend to your best friends. This book, this story, as well as the film are riveting, it not only recounts a historical triumph but also reignites the fire of inspiration within us. Daniel James Brown's masterpiece, a non-fiction narrative, does just that. It's not merely about the 1936 Olympics in Berlin or the remarkable victory of a University of Washington crew team; it's a testament to the power of perseverance and unity. As you'll hear Daniel James Brown's vivid portrayal of this era in just a few moments, we'll encounter the eight rowers and a coxswain, each with a unique story, all united by a single goal. Their story is set against a backdrop of a world on the brink of change – from the shores of Seattle to the tension-laden atmosphere of Nazi Germany.  It's a story that resonates with all of us, especially as we reflect on our journeys and the hurdles we've overcome. Moreover, Brown's work offers us more than just a story. It's an exploration into the human spirit, a reminder that, regardless of age, the pursuit of excellence and the joy of achievement are always within our grasp. The comparison to Laura Hillenbrand's 'Seabiscuit: An American Legend' is apt – both stories are about underdogs, determination, and triumph against the odds. This story, the book, and now the film are not just a small thing; it's an experience. It's an opportunity to delve into a pivotal moment in history, to understand the intricacies of a sport like crew, which, much like life itself, requires strategy, teamwork, and a harmonious rhythm of many, working as one. So, I invite you to immerse yourself in Daniel James Brown's 'The Boys in the Boat'. It's more than a story about a crew team; it's about the resilience and the collective spirit that defines us all, especially as we navigate the later chapters of our lives. Go see 'Boys in the Boat,' in theaters on Christmas Day!

Pre Silicon Valley - Claude Shannon & Bell Labs w/ Jimmy Soni  AZ TRT S04 EP49 (212) 12-10-2023   Revisit the Show w/ Clips From: PayPal Mafia - The Founders Story & Their Battle w/ EBAY w/ Jimmy Soni  - BRT S03 EP36 (135) 8-7-2022  Full Show: HERE    What We Learned This Week PayPal Mafia – alumni created or involved many other co's – Tesla, SpaceX, Palantir, Yelp, Yammer, LinkedIn, Facebook, YouTube & more PayPal had may contributors & a real long shot to happen during the DOTCOM Crash of 2000 Claude Shannon – creator of Information Theory, predecessor to the modern computer age, & algorithms Bell Labs was a classic Tech Incubator like Fairfield Semiconductor, Xerox Parc, Menlo Park – Edison / GE, Manhattan Project, Tuxedo Park PayPal sold to EBAY in 2002 for $1.5 Billion, prior to this, the two companies were rivals as EBAY wanted a different payment system   Full Show: HERE     Guest: Jimmy Soni, Author https://jimmysoni.com/ https://twitter.com/jimmyasoni   https://www.linkedin.com/in/jimmysoni/ My books are passion projects. My topics come because I look for a book to buy on the subject and can't find one. I know it's supposed to be fancier than that, or that there must be some grand theory of my work, but there isn't one. That said, my readers seem to enjoy what I've written, so maybe it's fine? I am inspired by my literary heroes, including Robert Caro, Laura Hillenbrand, Candice Millard, Daniel James Brown, and Barbara Tuchman, among many others. They are all rigorous researchers—but reading their books doesn't feel like doing homework. That's what I'm going for, and hopefully I hit the mark a few times. For me, books are all-consuming projects, leaving little other time for the things that should populate this section like hobbies, interests, and even the ability to remain in basic touch with people. I enjoy obsessing over a subject for years, and my goal is to find as much information as possible and then make the material readable for a general audience.  When not writing or reading, I spend time with my daughter in Brooklyn, NY.  If you'd like to connect, please drop me a line at hello [@] jimmysoni.com.   https://jimmysoni.com/books/   The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley A definitive, deeply reported look at the origin of PayPal and its founding team, including Elon Musk, Peter Thiel, Reid Hoffman, Max Levchin, and others whose stories have never before been told. They defined the modern world. This experience defined them.   https://en.wikipedia.org/wiki/PayPal_Mafia Paypal Mafia   Elon Musk – Tesla, Space X, Boring Co. Peter Thiel – 1st FB Investor, AirBnB Investor, Founders Fund, Palantir Reid Hoffman – LinkedIn (sold to Microsoft) Max Levchin – Affirm, Investor in Yelp David O. Sacks – Geni.com & Yammer Chad Hurley – YouTube Russel Simmons – Yelp   https://fintechboomer.com/guide-evaluate-the-founders-the-story-of-paypal-and-the-entrepreneurs-who-formed-silicon-valley/   https://www.pressreader.com/india/the-hindu-business-line/20220620/281758452959411   https://twitter.com/jimmyasoni/status/1488992532268732419       A Mind at Play: How Claude Shannon Invented the Information Age In this elegantly written, exhaustively researched biography, Soni and Goodman reveal Claude Shannon's full story for the first time. With unique access to Shannon's family and friends, A Mind at Play brings this singular innovator and always playful genius to life.   https://www.quantamagazine.org/how-claude-shannons-information-theory-invented-the-future-20201222/ QUANTIZED COLUMNS How Claude Shannon Invented the Future Today's information age is only possible thanks to the groundbreaking work of a lone genius.   https://www.youtube.com/watch?v=M9hfWiQKhcs&t=2s A Mind at Play | Jimmy Soni & Rob Goodman | Talks at Google     Life in Code and Digits: When Shannon met ... - ScienceOpen  Shannon is credited with the invention of signal-flow graphs, in 1942. He discovered the topological gain formula while investigating the functional operation of an analog computer. For two months early in 1943, Shannon came into contact with the leading British mathematician Alan Turing.   Ed Thorp, Claude Shannon and the World's First ... - Winton https://www.winton.com › technology › 2018/07 › ed-t... Jul 13, 2018 — Thorp, 85, is a former American mathematics professor and hedge fund manager, who became a New York Times bestselling author in 1962 with his ...   https://www.nytimes.com/2009/02/15/magazine/15Battier-t.html The No-Stats All-Star     Notes: Claude Shannon Bio – A Mind at Play (2017) Claude Shannon – mathematician & MIT professor created Father of Information Theory – How do you make info transferrable, & secure in wartime? Friend of Alan Turing (British Mathematician), both worked on coding in WW2, German code breaking scientists became celebrities in WW2 and raised funding The science behind compressing info, digitizing info and MP3 files, transfer data Mathematics Theory of Communication, Shannon's paper and theory considered the Magna Carta of information age. Great paper theoretically and practically. Shannon created algorithm called sigsally. Imitation Game – WW2 bio movie about Alan Turing Shannon's work used for Gun torrents on Navy ships, target projectiles Bell Labs – math group that Shannon was a part of Famous Groups of Genius - Menlo Park – Edison/GE, Manhattan Project – Built the A Bomb Fairfield Semiconductor – predecessor to Intel and other Silicon Valley tech co's Bell Labs had money and started as R&D Dept. in Bell Telephone Bell Telephone ran all land lines in America, had a Fed guaranteed monopoly on the phone system Bell invented touch tone dialing, transistor, satellite tech, cell tech, communication networks We are all affected by Bell tech and inventions, modern age owes a solid to Bell Had big group of talent and could afford all of it, leading scientists of the time. During WW2 many major U.S. corporations – Bell, Ford were recruited by the US Government. War effort created urgency – math used to shoot down the enemy. The Founders – story of PayPal (2022) Dot Com burst created urgency to Pay Pal, bleeding money, had to survive. Dotcom crash – companies started 1 day, & BK out of business next day. Rise like a rocket and crash in 2 years Next Gen of Genius Teams - Xerox Parc, Microsoft, Apple Music Producer – Brian Eno coined the term “scenious” Scene meets genius - Clusters of talent American Revolution – Hamilton, Jefferson, Washington, Adams, Franklin all together for 1 cause Inklings, Fugitive Poets, 1960's British Music scene, Bill Walsh 49ers Coaching staff of the 1980s Paypal is the story of many – Elon Musk, Peter Thiel, Max Levchin, Reed Hoffman Alumni of Fairchild Semi led to Intel, Atari and Xerox Parc led to Apple. Post WW2 Bell Labs pressure decreased compared to PayPal. Bell Labs allowed free wheeling, could work on a project for 10 years.   PayPal Mafia - The Founders Story & Their Battle w/ EBAY w/ Jimmy Soni  - BRT S03 EP36 (135) 8-7-2022 Full Show: HERE   More on Bell Labs:   'The Idea Factory': How Bell Labs invented the future – Article HERE           Bell Labs: The research center behind the transistor, and so much more – Article HERE         Best of Biotech from AZ Bio & Life Sciences to Jellatech: HERE   Biotech Shows: HERE   AZ Tech Council Shows:  https://brt-show.libsyn.com/size/5/?search=az+tech+council *Includes Best of AZ Tech Council show from 2/12/2023     ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the BRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ ‘Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.  

So you want to write your autobiography…Now, why would someone want to read your story? For many aspiring writers, the dream of becoming an author begins with the idea that they can write about their personal story. Make That Purpose Call! - FREE Purpose Call! - https://www.purposecall.com/nowThey think their life experiences hold the key to getting published. But what about your story will make the readers want to go on a journey through your life?In this episode, Coach Tam and Coach Zack continue discussing what you need to make your autobiographical dreams come true. Get ready to take notes as they share ten 10 tips for writing an EPIC autobiography. In This Episode:-People Do Judge a Book by Its Cover (and back cover)-10 Tips for Writing an EPIC AutobiographyAnd much more!Resources: FREE GIFT: NYT BESTSELLER TAMARA LOWE'S BOOK “ON PURPOSE” - https://www.onpurposebook.com/free-ebook46807388I'm Glad My Mom Died by Jennette McCurdy - https://www.audible.com/pd/Im-Glad-My-Mom-Died-Audiobook/B09VHWHJS2My Girls by Todd Fisher - https://www.audible.com/pd/My-Girls-Audiobook/B07BYVC54WBorn a Crime by Trevor Noah - https://www.audible.com/pd/Born-a-Crime-Audiobook/B01IW9TQPKTrouble Maker by Leah Remini - https://www.audible.com/pd/Troublemaker-Audiobook/B01604HHSMEducated by Tara Westover - https://www.audible.com/pd/Educated-Audiobook/B075F8MBMQUnbroken by Laura Hillenbrand - https://www.audible.com/pd/Unbroken-Audiobook/B004BAUKFKBeneath a Scarlet Sky by Mark Sullivan - https://www.audible.com/pd/Beneath-a-Scarlet-Sky-Audiobook/B06XS3VMBMThe Unexpected Joy of Being Sober by Catherine Gray - https://www.audible.com/pd/The-Unexpected-Joy-of-Being-Sober-Audiobook/B076HYZ68KThe Many Lives of Mama Love by Lara Love Hardin - https://www.audible.com/pd/The-Many-Lives-of-Mama-Love-Audiobook/B0BWSFRXZZThe Sun Does Shine by Anthony Ray Hinton - https://www.audible.com/pd/The-Sun-Does-Shine-Audiobook/B078SGF4S6Living a Life of Fire by Reinhard Bonnke - https://www.audible.com/pd/Living-a-Life-of-Fire-Audiobook/B019NATVP2What It Takes by Stephen A. Schwarzman -

Happy Fall!    We all live in a world with lots of materialism.   Advertisements are all around us to purchase something on the internet.  Fads keep us buying new stuff until we are overwhelmed with possessions and wonder how in the world did I get so much!   In the meantime, we are losing relationships and being fully connected to one another. Below are five ways to improve and maintain strong connections in your relationships: 1. **Active Listening:** - Set aside distractions. - Listen with genuine interest. - Reflect on what the other person says before responding. 2. **Quality Time:** - Schedule regular one-on-one time. - Engage in activities you both enjoy. - Create technology-free zones for deeper interaction. 3. **Respect and Boundaries:** - Communicate and respect each other's boundaries. - Discuss and agree on important boundaries. - Be mindful of personal space and privacy. 4. **Effective Conflict Resolution:** - Address conflicts calmly and constructively. - Focus on the issue, not on attacking each other. - Find mutually satisfying solutions. 5. **Acts of Kindness:** - Show appreciation with small gestures. - Celebrate achievements and milestones together. - Provide support during challenging times. By implementing these action items, you can actively work on improving your relationships and fostering a deeper sense of connection with the people who matter to you. In today's podcast, two Fictional books are suggested.  They are Unbroken by Laura Hillenbrand and Keeping Faith by Jodi Picoult as suggestions for your winter evenings.   Hope you enjoy them. Take the first step, it may put you on the Escalator of Success!

Everyone has a fantastic story to share. We all have a lifetime of experiences and memories and a unique path through life's ups and downs that is worth documenting. Make That Purpose Call! - FREE Purpose Call! - https://www.purposecall.com/nowWould you like to write your life story or pen a memoir? What do you do to make your autobiographical dreams come true? What if you can get insights on how to write page-turners and what to put between the covers of your autobiography?Take some notes as Coach Tam and Coach Zack share their top book recommendations and tips that will show you how to write your own EPIC autobiography. This episode is Part 1 of a 2-part episode about biographies and autobiographies. Watch out for Part 2 coming soon!In This Episode:-The Benefits of Reading Biographies and Auto-Biographies-11 Autobiographies You MUST Read Before You Write One-Do Not Write Your Autobiography Until You've Done THISResources: FREE GIFT: NYT BESTSELLER TAMARA LOWE'S BOOK “ON PURPOSE” - https://www.onpurposebook.com/free-ebook46807388I'm Glad My Mom Died by Jennette McCurdy - https://www.audible.com/pd/Im-Glad-My-Mom-Died-Audiobook/B09VHWHJS2My Girls by Todd Fisher - https://www.audible.com/pd/My-Girls-Audiobook/B07BYVC54WBorn a Crime by Trevor Noah - https://www.audible.com/pd/Born-a-Crime-Audiobook/B01IW9TQPKTrouble Maker by Leah Remini - https://www.audible.com/pd/Troublemaker-Audiobook/B01604HHSMEducated by Tara Westover - https://www.audible.com/pd/Educated-Audiobook/B075F8MBMQUnbroken by Laura Hillenbrand - https://www.audible.com/pd/Unbroken-Audiobook/B004BAUKFKBeneath a Scarlet Sky by Mark Sullivan - https://www.audible.com/pd/Beneath-a-Scarlet-Sky-Audiobook/B06XS3VMBMThe Unexpected Joy of Being Sober by Catherine Gray - https://www.audible.com/pd/The-Unexpected-Joy-of-Being-Sober-Audiobook/B076HYZ68KThe Many Lives of Mama Love by Lara Love Hardin - https://www.audible.com/pd/The-Many-Lives-of-Mama-Love-Audiobook/B0BWSFRXZZThe Sun Does Shine by Anthony Ray Hinton - https://www.audible.com/pd/The-Sun-Does-Shine-Audiobook/B078SGF4S6Living a Life of Fire by Reinhard Bonnke -

The Creative Cycle is a Natural CycleThinking of your creativity as a cycle can be liberating. Sometimes, we think of creative projects as a linear process with a strict first-next-then series of steps that must proceed at a set timing in order. But what if it is a cycle instead? What if the pause of a project or a slowdown is just a redirection of the creative energy to other areas.Slumbering creativity is nothing to fear. The waking is a natural part of the slumbering process.The Hidden Benefits of a Creative SlumberJust like with actual sleep, having space and time to rest and dream are important. Sometimes, the creative work needs to be incubated a bit longer. Tools and resources need to be gathered. Sometimes, the creative energy is being used in other ways, like physical and emotional healing.Respect this need for rest and consider ways this phase of your creative cycle may actually be enhancing the final product. Many accomplished artists and writers take decades to create some of their work. Leonardo da Vinci took 25 years to finish one painting. Laura Hillenbrand took seven years to write Unbroken. The final piece can sometimes benefit from a long incubation.While that process is occurring, get yourself to your tools. Handle the physical objects you use to create. Just get yourself there daily and let yourself dabble and play. Even a trip to the dollar store for new materials can open things up and get you in the place where the work can occur.Helpful tips to clear a Creative BlockMeditation to Wake upMeditation is a huge help to free up a creative block. Rita spends a few minutes a day meditating before journalling. Even the briefest pause when you catch yourself numbing or delaying can be a beautiful invitation to meditate. Just 30 seconds to close your eyes and mindfully breathe can put you on a new creative track.Getting out of the intellectual side of the brain and into the interested and creative side can be helped by meditation. Meditating shifts our consciousness, restores energy and naturally boosts creativity. This also happens with Reiki self-healing too. Try the Self-Healing Meditation to get the flow going.Be Curious Like a ChildPlayfulness and curiosity are key to gently reawakening the flow of energy in your creative work. Sure, you could set a loud alarm and push yourself back to the task. But that might cause an inner rebellion that puts you straight back to a grumpy sleep. What if you can instead use things that spark joy and playfulness?Creativity rides on energy. So, if we do things that spark joy and fun, energy gets released that ultimately rekindles the work. Think of it as a gentle invitation back to the creative process. Sometimes, working at a tangent is best. Try new things. Explore new media and let yourself dabble your way back into the stuff you actually love to do.Connect to Inspiring PeopleDoing a bit of research can be a gentle way of catching the energy of making. Watch videos of people in other fields of creativity to side-step the inner comparing critic. There's a really cool documentary called The Colour of Ink; it's a fascinating watch.Get out of your house and go to live performances. There are often free or low-cost concerts and recitals happening in the community. Geneva went to one by Mustafa Kamaliddin, a Renaissance ukulele musician. Being near other creative folks can sometimes inspire you to do your own brave and new ideas.Wandering through a gallery or going to a book reading at your local library can be wonderful ways to spark a return of your creative wakefulness. This can be part of the Artist Dates that Julia Cameron encourages in her book The Artist's Way: A Spiritual Path to Higher Creativity.Reiki and Energetic Eight CoachingReiki can also help creative slumbers. The energy around a creative block can be painful and many-layered. Getting a bit of energetic help can help you balance your sacral chakra, the energy centre that is the birthplace of creativity.Geneva also supports creative folks through Energetic Eight Coaching to help you connect to your source of inspiration and take those baby steps to make your creative work real.Blanket Forts! The Best Way to Clear a Creative BlockOf course, this is the best solution of all -- Blanket forts! Creative dreams need a safe and protected space to incubate them. We fully support adult-sized forts of all kinds! In fact, we might be in one right now. What way can you bring that energy of that safe container for your creativity forward?Maybe it's a weighted blanket on your lap while you do a bit of blogging. Maybe you can put on a cozy hoodie (with the hood pulled up, of course) to have a portable blanket fort. Maybe a special piece of jewelry or crystal on your desk at work. Maybe a sign you put up on your studio door or workspace that gives you permission to just play with the materials and test things out.Let us know how this resonates with you! Leave a comment below or record a question here: LunaHolistic Podcast

On this episode of Our American Stories, our next story was made into a 2014 motion picture directed by Angelina Jolie and based on the 2010 non-fiction book by Laura Hillenbrand, Unbroken: A World War II Story of Survival, Resilience, and Redemption. While some of the most remarkable parts of Zamperini's story were left out of the film, you will be hearing them told now by the man himself. Support the show (https://www.ouramericanstories.com/donate)See omnystudio.com/listener for privacy information.

Our YouTube channel is here: https://www.youtube.com/channel/UC1QXNiZn4c0btMe0K0piUeQAre you looking for a nice, easy read – a period piece perhaps? Full of adventure, romance, and tropical getaways? Handsome soldiers? Sporting achievements? Then you will love Unbroken, which is a good, fun romp through the Pacific Isles! Read it any time you're feeling stressed! Plus, Kellen has advice for not getting lice in your beard and Dave wants to talk about sharks.*TheBookPilePodcast@gmail.com*Kellen Erskine has appeared on Conan, Comedy Central, Jimmy Kimmel Live!, NBC's America's Got Talent, and the Amazon Original Series Inside Jokes. He has garnered over 100 million views with his clips on Dry Bar Comedy. In 2018 he was selected to perform on the “New Faces” showcase at the Just For Laughs Comedy Festival in Montreal. He currently tours the country www.KellenErskine.com*David Vance's videos have garnered over 1 billion views. He has written viral ads for companies like Squatty Potty, Chatbooks, and Lumē, and sketches for the comedy show Studio C. His work has received two Webby Awards, and appeared on Conan. He currently works as a writer on the sitcom Freelancers.

Guest: Mike Thornberry   Categories for resources: Marriage and Family - resources to help you be a better husband and a better father Passion and Devotion - books that encourage, inspire, spur you on! Biblical Literacy/Discipleship - books that help you better understand God's Word Spiritual Disciples and Maturity - the essence of the Christian walk Cultural Awareness - how do I understand the issues in the world around me? Good literature - what are some of the great classics that you need to read? Mike's recommended resources: Crazy Love by Francis Chan - how does truly understanding the depth of God's love affect the way that you see yourself and live your life? The Prodigal God by Tim Keller - come face-to-face with God's “prodigal” love for His children Encounters with Jesus by Tim Keller - unexpected answers to life's biggest questions It's Better to Build Boys Than Mend Men by S. Truett Cathy (founder of Chick-fil-A) - invest in young men and train them up right! The Last Lecture by Randy Pausch - incredible life principles by which to live - read the book and watch his lecture! Captains Courageous by Rudyard Kipling - great story about the maturity of a young man Make Your Bed by Admiral William H. McRaven - the road to success begins by taking the first step - how to develop a pattern of success in life The Hiding Place by Corrie Ten Boom - how to be thankful for your suffering and the power of true forgiveness The Bait of Satan by John Bevere - the power of forgiveness When People are Big and God is Small by Edward Welch - don't allow the actions of others to control your identity Counted Worthy by Connor Bales - developing a proper perspective on suffering Tortured for Christ by Richard Wurmbrand - you have to stand for truth regardless of the cost! Seeking Allah, Finding Jesus by Nabeel Qureshi - understand the difference between Islam and Christianity and the cost that many face in following Christ Unbroken by Laura Hillenbrand - incredible story of God's redemption and a life changed - made into an incredible movie The Swans are not Silent series by John Piper - introduction to some of the great saints of our faith Amazing Grace by Eric Metaxas - the story of William Wilberforce, one of the great men of God - also made into a great movie Walking in the Dust of Rabbi Jesus by Lois Tverberg - learning more about the Jewish culture to understand more about the person and ministry of Jesus Expository Apologetics by Voddie Baucham - reading Scripture through the lens of Scripture - the Bible is both a mirror and a window The Normal Christian Life by Watchman Nee - if you're not suffering in this world, you're probably not walking with the Lord T4M guys - just a reminder that Training4Manhood is a non-profit, 501(c)(3) ministry and you can make donations either via Zelle (info@training4manhood.com) or by visiting the Training4Manhood website. Huge thank you to Jared Wood for allowing T4M to use his music in our intro and outro selections.

Agradece a este podcast tantas horas de entretenimiento y disfruta de episodios exclusivos como éste. ¡Apóyale en iVoox! Participó en los Juegos Olímpicos de Berlín, y en la Segunda Guerra Mundial como artillero en una B-24. Su avión se estrelló en el Teatro del Pacífico, y sobrevivió en una balsa 47 días hasta que le capturaron los japoneses y le internaron en un campo de prisioneros donde sufrió repetido maltrato. La historia fue narrada en el libro "Invencible" de Laura Hillenbrand, y posteriormente llevada al cine dirigida por Angelina Jolie. Y 🏍️ Julio 'Caronte' nos la trae en podcast. Produce 👨‍🚀 Dani CarAn Edita 🧢 Crioff Casus Belli Podcast es un Podcast de la 🏭 Factoría Casus Belli. Casus Belli Podcast forma parte del sello 📀 Ivoox Originals. 📡Estamos en: http;//podcastcasusbelli.com 👉https://podcastcasusbelli.com 🗨️Twitter, como @casusbellipod 👉Facebook, nuestra página es @casusbellipodcast https://www.facebook.com/CasusBelliPodcast 👉Telegram, nuestro canal es @casusbellipodcast https://t.me/casusbellipodcast Y nuestro chat es https://t.me/aviones10 ⭐¿Quieres proponernos algo? También puedes escribirnos a 📧 info@podcastcasusbelli.com Si te ha gustado, y crees que nos lo merecemos, nos sirve mucho que nos des un like 👍, si nos escuchas desde la app de Ivoox. Y también que comentes. 🎵 La música que acompaña al pódcast es Ready For the War de Marc Corominas Pujadó, bajo licencia Creative Commons https://creativecommons.org/licenses/by-nd/3.0/ . Y el resto de música está amparado por la licencia privada de Epidemic Music, Jamendo Music o de SGAE de Ivoox. ⚛️ El logotipo de Casus Belli, de la Factoría Casus Belli y de Soldados de Leyenda están diseñados por Publicidad Fabián publicidadfabian@yahoo.es 🎭 Las opiniones expresadas en este programa de pódcast, son de exclusiva responsabilidad individual. Que cada palo aguante su vela. Muchas gracias por escucharnos, y hasta la próxima. Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

On this episode of Our American Stories, this story was made into a 2014 motion picture directed by Angelina Jolie based on the 2010 non-fiction book by Laura Hillenbrand, Unbroken: A World War II Story of Survival, Resilience, and Redemption. While some of the most remarkable parts of Zamperini's story were left out of the film, you will be hearing them told now by the man himself. Support the show (https://www.ouramericanstories.com/donate)See omnystudio.com/listener for privacy information.

I provide a synopsis and review of both the book and the movie "Unbroken, A World War II Story of Survival, Resilience, and Redemption" about Louis Zamperini, an Olympic runner who found himself stranded at sea, and then in Japanese WW II POW camps. I talk a bit about the author, Laura Hillenbrand, and a little about chronic fatigue syndrome and overtraining syndrome.

The Founders – How Tech Impacts All Areas of Business from Clean Energy to Smartwatches, E Bikes, Data & Investing - BRT Best of Tech 2022 Part 2 BRT S03 EP61 (162) 12-25-2022  Clips from Previous BRT Tech Shows in 2022 Part 2   Things We Learned This Week PayPal Mafia– alumni created or involved many other co's – Tesla, SpaceX, Palantir, Yelp, Yammer, LinkedIn, Facebook, YouTube & more Delfast E Bikes – smart bike, connects to E Bike, range of 220 miles on 1 charge, & speed of 50 mph, can drive on all different terrain  Clean Energy - many AZ Tech Co's working on zero emission plan Agile + Intelligence = Agilence, bringing great data analysis to companies Savvy Trader allows you to share your portfolio GoX Labs & ‘Pre-care' – preventive care can save lives, prevent injuries + save $ billions Array Technologies is a global leader advancing the future of clean energy. With over 30 years of innovations that have powered the solar industry       Notes: Clips from Previous BRT Tech Shows in the 2nd Half of 2022     Clip from 8/7/2022 - w/ Jimmy Soni on the start of PayPal and their battle w/ EBAY From Seg. 3 - FULL SHOW: HERE       Guest: Jimmy Soni, Author https://jimmysoni.com/ https://twitter.com/jimmyasoni   https://www.linkedin.com/in/jimmysoni/ My books are passion projects. My topics come because I look for a book to buy on the subject and can't find one. I know it's supposed to be fancier than that, or that there must be some grand theory of my work, but there isn't one. That said, my readers seem to enjoy what I've written, so maybe it's fine? I am inspired by my literary heroes, including Robert Caro, Laura Hillenbrand, Candice Millard, Daniel James Brown, and Barbara Tuchman, among many others. They are all rigorous researchers—but reading their books doesn't feel like doing homework. That's what I'm going for, and hopefully I hit the mark a few times. The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley A definitive, deeply reported look at the origin of PayPal and its founding team, including Elon Musk, Peter Thiel, Reid Hoffman, Max Levchin, and others whose stories have never before been told. They defined the modern world. This experience defined them.   https://en.wikipedia.org/wiki/PayPal_Mafia     Clip from 9/18/2022 – w/ Daniel Tonkopiy, CEO, Delfast Bikes     Replay Seg. 4 – on VC Funding and competition FULL SHOW: HERE   Guest: Daniel Tonkopiy, CEO, Founder, Chairman Delfast Bikes https://us.delfastbikes.com/ Daniel Tonkopiy is founder and chief executive officer of Delfast, Inc. Daniel is a serial entrepreneur with more than 20 years of successful business experience. His previous entrepreneurial endeavors include best.ua, a Ukrainian business reviews service; X-Rift, an augmented reality mobile game; and Million Dollar Startup, a Kyiv-based startup school. In 2014, Daniel set out to transform the future of transportation and combat climate change with Delfast's innovative E-bikes. He has since grown the company into a disruptive global e-bike leader that holds a Guinness World Record for greatest distance (228 miles) traveled on a single charge. In addition to Delfast, Daniel also serves as a business and entrepreneurial mentor for MiniBoss School, Startup Ukraine, and the Central Asia FLEX business program. He is an author, a former radio host, and is a dynamic and sought-after speaker inspiring entrepreneurs and sustainability enthusiasts globally at more than 50 conferences to date. Daniel holds a Bachelor's degree in International Economic Relations from Kazakh Economic University.   Delfast Bikes ECO-FRIENDLY - No air emissions and subsequently ― negative impact on environment. SIGNIFICANT RANGE - In-house developed Battery Management System allows to travel up to 370 km on a single charge. RELATIVELY CHEAP - We help to save your money for expensive fuel and insurance. LESS STRESS, MORE FREE TIME - Delfast bike is the best choice to avoid annoying traffic jams. CONVENIENCE - You can easily switch on bicycle mode and do sports when you want; and use e-bike mode when you are tired.     Clip from 10/30/2022 – w/ Steve Zylstra, President / CEO AZ Tech Council Replay Seg. 4 – on Clean Energy and tech FULL SHOW: HERE   Guest: Steve Zylstra, President / CEO AZ Tech Council https://www.aztechcouncil.org/ https://www.aztechcouncil.org/kfnx_july2021/   Steve Zylstra of AZ Tech Council joins BRT to talk all things technology in the Valley. The Arizona Technology Council is one of the largest technology-driven trade associations in North America, with over 850 members and growing, the only organization specifically serving technology companies statewide. They protect innovators and truly believe that technology moves all of us forward; and are dedicated to the future of Arizona.   Steve Zylstra advocates for AZ tech, as well as his recurring writing about the industry. Steve, and the Council are a major source for updates on technology, business growth, and what legislation is being drafted.       Clip from 11/13/2022 – w/ Russ Hawkins, CEO Agilence   Replay Seg. 3 – on how CEOs run companies & use the data FULL SHOW: HERE   Guest: Russ Hawkins, CEO Agilence https://www.agilenceinc.com/ Agilence is the leader in data analytics and reporting in the retail, restaurant, grocery, convenience, and pharmacy industries. We develop intelligent data analytics and reporting technology that enables organizations to easily connect the dots within their stores or restaurants by automatically collecting and summarizing data to identify anomalies and trends that can improve operations, measure enterprise-wide performance, and boost profits. Agilence provides users with a complete view of their business, empowering them to make informed decisions faster and improving efficiency across the enterprise.   Bio: Russ Hawkins is the President and CEO of the leading data technology company, Agilence. Russ has spent over 35-years in the technology industry, helping established organizations and small start-ups reach their full potential by driving change from the "inside." Russ is responsible for developing the overall strategy and leading the growth of SAAS Analytics & Reporting company Agilence, which helps retailers, grocers, and restaurants improve their operational effectiveness and uncover preventable losses using the data already in their hands. Before Agilence, he transformed two early-stage technology companies into successful businesses by leading go-to-market strategies focused on product development, re-brands, and customer profile analysis resulting in exponential growth and success.     Clip from 11/20/2022 – w/ Hamid Shojaee Savvy Trader    Replay Seg. 2 – on sharing your trading playbook FULL SHOW: HERE   Guests: Hamid Shojaee AZ Tech Beat https://aztechbeat.com/ https://azdisruptors.com/ https://www.azcowork.com/          Hamid talks all thing AZ tech, Startups and what the world of an Angel Investor really looks like. His 2 decades + of experience is laid out, from starting and running software companies, plus exited the industry to now an Angel Investor mentoring the next generation of Startups. Hamid (Founder of Axosoft and Pure Chat) has always had a passion in helping Arizona's up-and-coming tech talent. Since 2010, Hamid has been involved with various AZ tech initiatives, including bringing tech founder and CEOs together, investing in startups and helping push the #YesPHX community forward. Axosoft – software tools for software development PureChat – live chat software for websites https://savvytrader.com/ What is Savvy Trader? Create Create a virtual portfolio of your stocks and crypto. Buy or sell your investments at any time to keep your portfolio up to date. Share Share your portfolio for free, or set a price, for your followers to get access to your portfolio and notified about your trades. Notify Notify your subscribers when you make a trade. Savvy Trader will send a text or email to everyone subscribed to your portfolio.   Savvy Trader is on a mission to make investment information more accessible. Learning about stocks and crypto can be intimidating and overwhelming with incredibly high levels of noise and very little signal.       Clip from 12/4/2022 – w/ Joseph Hitt, PhD & Co-Founder of GoX Labs  Replay Seg. 3 – on who pays the bill in workplace injuries FULL SHOW: HERE   Guests: Joseph Hitt, PhD & Co-Founder of GoX Labs  https://www.goxlabs.com/ https://www.fitt-sci.net/   https://www.linkedin.com/in/joseph-hitt-ph-d-70933752 https://www.fitt-sci.net/copy-of-bio-page-bruce-floersheim   Dr. Joe Hitt served 25+ years on Active Duty in the US Army, culminating his career as a DARPA program manager. He has a PhD in Mechanical Engineering, with a focus in robotics. He started and managed the largest government funded wearable robotics R&D program - Warrior Web. He formulated the strategy for Squad-X, a current DARPA program designed to link human, autonomous and semi autonomous ‘members' of a small unit together in a seamless fashion for tactical operations. He is also a co-founder and current Chief Executive Officer for GoX Labs (www.goxlabs.com ) GoX Labs: Protect your team from the top three workplace injuries using Boost's AI and machine learning.       Clip from 12/18/2022 – w/ Erica Brinker of Array Technologies     Replay Seg. 3 – on Solar and Clean Energy FULL SHOW: HERE   What is the Future of Solar Energy w/ Erica Brinker of Array Technologies - BRT S03 EP62 (161) 12-18-2022   https://arraytechinc.com/ Who We Are Array Technologies is a global leader advancing the future of clean energy. With over 30 years of innovations that have powered the solar industry, Array is uniquely positioned to deliver renewable energy solutions for customers seeking clean energy adoption in markets around the globe. While our strength lies in building the world's most reliable and efficient utility-scale solar trackers, our expertise, capabilities, and resources position us to extend into additional renewable energy solutions. As pioneers, innovators, and visionaries, we are committed to generating energy with integrity for a sustainable world.   https://arraytechinc.com/executive-team/ https://arraytechinc.com/team-member/erica-brinker/ erica.brinker@arraytechinc.com   Erica Brinker Chief Commercial Officer A technology and data-driven executive with over 20 years of diverse marketing, brand management, corporate communications and business development experience, Brinker joins Array from Honeywell International, where she served most recently as CMO, Vice President Marketing & Sales Excellence. Brinker also led business development for the Services, Software and Connectivity business of Honeywell Aerospace. Prior to joining Honeywell in 2011, Brinker held various leadership roles within software, technology, industrial, healthcare, aerospace, retail and hospitality companies with brands including Polo Ralph Lauren, Tiffany & Company and Kate Spade. Brinker earned a Bachelor's degree from Pennsylvania State University and earned her MBA in International Business from the Thunderbird School of Global Management at Arizona State University.           Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science   Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech     Investing Topic: https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement     ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT     Thanks for Listening. Please Subscribe to the BRT Podcast.      Business Roundtable with Matt Battaglia The show where Entrepreneurs, High Level Executives, Business Owners, and Investors come to share insight and ideas about the future of business. BRT 2.0 looks at the new trends in business, and how classic industries are evolving.  Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more…  BRT Podcast Home Page: https://brt-show.libsyn.com/ ‘Best Of' BRT Podcast: Click Here BRT Podcast on Google: Click Here BRT Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/podcast-brt-home/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.

Today we are talking about the insane story of Louie Zamperini as told in Unbroken: A World War II Story of Survival, Resilience, and Redemption by Laura Hillenbrand. WARNING: This book discusses physical abuse and crimes against humanity. Louis's story is literally insane and the fact that not one but two people survived what he went through is mind blowing. Listen to hear about just how much the human body can endure and how proactive sharks can be when trying to eat someone. --- Support this podcast: https://anchor.fm/bookcult/support

PayPal Mafia - The Founders Story & Their Battle w/ EBAY w/ Jimmy Soni  - BRT S03 EP36 (135) 8-7-2022   What We Learned This Week PayPal Mafia – alumni created or involved many other co's – Tesla, SpaceX, Palantir, Yelp, Yammer, LinkedIn, Facebook, YouTube & more PayPal had may contributors & a real long shot to happen during the DOTCOM Crash of 2000 Claude Shannon – creator of Information Theory, predecessor to the modern computer age, & algorithms Bell Labs was a classic Tech Incubator like Fairfield Semiconductor, Xerox Parc, Menlo Park – Edison / GE, Manhattan Project, Tuxedo Park PayPal sold to EBAY in 2002 for $1.5 Billion, prior to this, the two companies were rivals as EBAY wanted a different payment system         Guest: Jimmy Soni, Author https://jimmysoni.com/ https://twitter.com/jimmyasoni   https://www.linkedin.com/in/jimmysoni/ My books are passion projects. My topics come because I look for a book to buy on the subject and can't find one. I know it's supposed to be fancier than that, or that there must be some grand theory of my work, but there isn't one. That said, my readers seem to enjoy what I've written, so maybe it's fine? I am inspired by my literary heroes, including Robert Caro, Laura Hillenbrand, Candice Millard, Daniel James Brown, and Barbara Tuchman, among many others. They are all rigorous researchers—but reading their books doesn't feel like doing homework. That's what I'm going for, and hopefully I hit the mark a few times. For me, books are all-consuming projects, leaving little other time for the things that should populate this section like hobbies, interests, and even the ability to remain in basic touch with people. I enjoy obsessing over a subject for years, and my goal is to find as much information as possible and then make the material readable for a general audience.  When not writing or reading, I spend time with my daughter in Brooklyn, NY.  If you'd like to connect, please drop me a line at hello [@] jimmysoni.com.   https://jimmysoni.com/books/   The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley A definitive, deeply reported look at the origin of PayPal and its founding team, including Elon Musk, Peter Thiel, Reid Hoffman, Max Levchin, and others whose stories have never before been told. They defined the modern world. This experience defined them.   https://en.wikipedia.org/wiki/PayPal_Mafia Paypal Mafia   Elon Musk – Tesla, Space X, Boring Co. Peter Thiel – 1st FB Investor, AirBnB Investor, Founders Fund, Palantir Reid Hoffman – LinkedIn (sold to Microsoft) Max Levchin – Affirm, Investor in Yelp David O. Sacks – Geni.com & Yammer Chad Hurley – YouTube Russel Simmons – Yelp   https://fintechboomer.com/guide-evaluate-the-founders-the-story-of-paypal-and-the-entrepreneurs-who-formed-silicon-valley/   https://www.pressreader.com/india/the-hindu-business-line/20220620/281758452959411   https://twitter.com/jimmyasoni/status/1488992532268732419       A Mind at Play: How Claude Shannon Invented the Information Age In this elegantly written, exhaustively researched biography, Soni and Goodman reveal Claude Shannon's full story for the first time. With unique access to Shannon's family and friends, A Mind at Play brings this singular innovator and always playful genius to life.   https://www.quantamagazine.org/how-claude-shannons-information-theory-invented-the-future-20201222/ QUANTIZED COLUMNS How Claude Shannon Invented the Future Today's information age is only possible thanks to the groundbreaking work of a lone genius.   https://www.youtube.com/watch?v=M9hfWiQKhcs&t=2s A Mind at Play | Jimmy Soni & Rob Goodman | Talks at Google     Life in Code and Digits: When Shannon met ... - ScienceOpen  Shannon is credited with the invention of signal-flow graphs, in 1942. He discovered the topological gain formula while investigating the functional operation of an analog computer. For two months early in 1943, Shannon came into contact with the leading British mathematician Alan Turing.   Ed Thorp, Claude Shannon and the World's First ... - Winton https://www.winton.com › technology › 2018/07 › ed-t... Jul 13, 2018 — Thorp, 85, is a former American mathematics professor and hedge fund manager, who became a New York Times bestselling author in 1962 with his ...   https://www.nytimes.com/2009/02/15/magazine/15Battier-t.html The No-Stats All-Star     Notes: Claude Shannon Bio – A Mind at Play (2017) Claude Shannon – mathematician & MIT professor created Father of Information Theory – How do you make info transferrable, & secure in wartime? Friend of Alan Turing (British Mathematician), both worked on coding in WW2, German code breaking scientists became celebrities in WW2 and raised funding The science behind compressing info, digitizing info and MP3 files, transfer data Mathematics Theory of Communication, Shannon's paper and theory considered the Magna Carta of information age. Great paper theoretically and practically. Shannon created algorithm called sigsally. Imitation Game – WW2 bio movie about Alan Turing Shannon's work used for Gun torrents on Navy ships, target projectiles Bell Labs – math group that Shannon was a part of Famous Groups of Genius - Menlo Park – Edison/GE, Manhattan Project – Built the A Bomb Fairfield Semiconductor – predecessor to Intel and other Silicon Valley tech co's Bell Labs had money and started as R&D Dept. in Bell Telephone Bell Telephone ran all land lines in America, had a Fed guaranteed monopoly on the phone system Bell invented touch tone dialing, transistor, satellite tech, cell tech, communication networks We are all affected by Bell tech and inventions, modern age owes a solid to Bell Had big group of talent and could afford all of it, leading scientists of the time. During WW2 many major U.S. corporations – Bell, Ford were recruited by the US Government. War effort created urgency – math used to shoot down the enemy. The Founders – story of PayPal (2022) Dot Com burst created urgency to Pay Pal, bleeding money, had to survive. Dotcom crash – companies started 1 day, & BK out of business next day. Rise like a rocket and crash in 2 years Next Gen of Genius Teams - Xerox Parc, Microsoft, Apple Music Producer – Brian Eno coined the term “scenious” Scene meets genius - Clusters of talent American Revolution – Hamilton, Jefferson, Washington, Adams, Franklin all together for 1 cause Inklings, Fugitive Poets, 1960's British Music scene, Bill Walsh 49ers Coaching staff of the 1980s Paypal is the story of many – Elon Musk, Peter Thiel, Max Levchin, Reed Hoffman Alumni of Fairchild Semi led to Intel, Atari and Xerox Parc led to Apple. Post WW2 Bell Labs pressure decreased compared to PayPal. Bell Labs allowed free wheeling, could work on a project for 10 years. PayPal “mafia” Alumni – Yammer, YouTube, Slide, Yelp, Palantir, Tesla, Space X, LinkedIn, investers in FB Ghostbusters – safe jobs at universities vs real world, they want ‘results' Pet.com star of 2000, went BK end of 2000 with Superbowl Ad David Sachs – Palo Alto was “Killing Fields” of tech co's when, Dot coms go bust NASDAQ lost 80% of value in 2000 crash, Crypto Winter of 2022 is analogy Dotcom bust forced PayPal to create a real business and profitable transfer user to paying clients This in a time of infant internet, AOL mailed internet CD to potential customers PayPal doing credit card payments online 20 years ago with dial up internet MB recap of PayPal, 100 to 1 odds. Four year crazy time for PayPal and internet companies. Paypal survives, goes public IPO (2001) and is acquired by EBAY for $1.5 billion 2002. Still top payment system 20 years later, even owns Venmo, another big payment platform Spun off from EBAY (2015) as of 2022 - EBAY market cap $26 billion, PayPal market cap $112 billion Paypal grew email payments and reconcile payments, EBAY did not want to handle payments, clunky. Meg Whitman, (of HP) was running EBAY in 2002. Paypal lived in fear of her. No playbook to build Paypal or EBAY Raising funding, running business, recruiting talent is all hard, start business from scratch. Online payments was revolutionary Reid Hoffman – Dad and firefighter of PayPal had to broker EBAY / PayPal deal Max Levchin – engineer of PayPal – heart of company. Classic immigrant story – ambition and interest. Have to determine appropriate balance of user growth and fraud to keep business going David Sachs – cop, person who brings discipline to product design, Dr. No, must add value. Peter Thiel is a biz guy, raised money and ran PayPal Really smart people in the room, how to settle conflict when they disagree, often happened at PayPal Sales vs legal battle is a classic fued in business Internet was ‘wild west' in 2002, five years old with Section 230 David Sachs was the user ally, user experience ‘conscious' of PayPal Sachs appreciated the user experience and design just like Steve Jobs of Apple Elon Musk ran for X.com – was merged with Confinity (Thiel / Levchin) to be called PayPal (2000), both were trying to create online payments. PayPal was a product of Confinity. Reid Hoffman “Dad/Fireman' of PayPal, had to be the adult and fix problems Book process for Jimmy - 270 interviews over 6 ½ years to create and write book on PayPal. Lesson – Email a ton of people, many will respond So many people made significant contributions to PayPal. Huge cast of characters at the water cooler. Book is about business, tech, personalities. Sign up for EBAY, set up bank account, get 2 small deposits of 2 cents and code. Called Random Deposit system, micro deposits, created by Sanjay Bhargava Julie Anderson – X.com alum, came with Musk. Created Omaha customer service hub for PayPal, she was from Omaha, NE. PayPal still a large employer in NE Jack Selby – raised financing worldwide from Europe, Japan etc. Jack Malloy – early investor and VC in PayPal. Thiel raised $100 million right before DOTCOM bubble burst. PayPal paying money people to use PayPal and get users, cash burn rate Amy Kleiment – unsung hero of PayPal, she understands the Full Picture - resolves conflicts – saw how design went with Ops – Amy was Part Ops – historian – therapist Analogy of Shane Battier – Michael Lewis article (No Stats All Star) on former Duke player, whatever NBA Team he goes to, they win, Battier is the glue of the team. Big strategic decisions matter and that's what is written about. The Interesting problem solving and execution to start and grow a company is often not done by CEO (who gets credit), but by unsung hero no one knows about. Lots of people are involved to build a business. Jimmy does not have tech background. Wrote a history of PayPal and the stories Greg Kouri created Zip2 with Elon Musk and his brother Kimbal Musk, their first company sold for $307 million in 1999 to Compaq database/software company. Musk reinvested the $ in X.com Epilogue – PayPal Mafia affected and inspired tech startups worldwide Chris Wilson taught PayPal story in prison with Stephen Edwards in prison for murder in Baltimore, MD (think The Wire). They taught inspirational story of the entrepreneur. No ceiling on success, past does matter if you add value to others.           Tech Topic: https://brt-show.libsyn.com/category/Tech-Startup-VC-Cybersecurity-Energy-Science   Best of Tech: https://brt-show.libsyn.com/size/5/?search=best+of+tech     Investing Topic: https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement     ‘Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT   Legal Topic: https://brt-show.libsyn.com/category/Legal-Asset+Protection-Estate+Planning     Thanks for Listening. Please Subscribe to the BRT Podcast.      Business Roundtable with Matt Battaglia The show where Entrepreneurs, High Level Executives, Business Owners, and Investors come to share insight and ideas about the future of business. BRT 2.0 looks at the new trends in business, and how classic industries are evolving.  Common Topics Discussed: Business, Entrepreneurship, Investing, Stocks, Cannabis, Tech, Blockchain / Crypto, Real Estate, Legal, Sales, Charity, and more…  BRT Podcast Home Page: https://brt-show.libsyn.com/ ‘Best Of' BRT Podcast: Click Here BRT Podcast on Google: Click Here BRT Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/podcast-brt-home/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/   Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.    

Book-lover and my beloved sister Ashley Kinoshita is in the hot seat for episode 3 of Book Bimbo! We have very different taste in books, yet we find occasional overlap. She also loves to make fun of me :PCurrentlies (0:38)Jonathan Strange & Mr. Norrel by Susanna ClarkeThe Comeback by Lily Chu on AudiblePachinko on Apple TV, Night Sky on HBOHow to Build a Sex Room on NetflixEverything Everywhere All at Once in theatersLove & Gelato on NetflixBimbo Bites (10:10)Interview with the Vampire - new trailerDungeons & Dragons - new trailerLegend, Marie Lu - concept art ACOTAR  (A Court of Thorns and Roses) by Sara J. Maas - Hulu show-runner announcementHonorary Bimbo Spotlight (19:43)Educated by Tara WestoverAuthor Jeannette WallsCode Name: Lise by Larry LoftisThe Diamond Eye by Kate QuinnThe Secret Garden by Frances Hodgson BurnettAnne of Green Gables by L. M. MontgomeryFBOY Island on HBOAshley's Top 4 Books (29:27)The Invisible Life of Addie LaRue by V.E. SchwabHamnet by Maggie O'FarrellPachinko by Min Jin LeeThe Chain by Adrian McKinty60 Second Showcase (37:43)Maeve's pick: Invisible Women: Data Bias in a World Designed for Men by Caroline Criado PerezAshley's pick: Unbroken by Laura Hillenbrand

Today's meditation comes from The Book Of Proverbs in The Old Testament and from the writings of Laura Hillenbrand, with music by Stephen Keech.

On this episode of Our American Stories, we hear about Unbroken: A World War II Story of Survival, Resilience, and Redemption, and how this story was made into a 2014 motion picture directed by Angelina Jolie based on the 2010 non-fiction book by Laura Hillenbrand, While some of the most remarkable parts of Louis Zamperini's story were left out of the film, you will be hearing them told now by the man himself. Support the show (https://www.ouramericanstories.com/donate) See omnystudio.com/listener for privacy information.

One of the best books I've read in years is Laura Hillenbrand's Unbroken – the biographical account of Louis Zamperini. It was made into a movie, and the image that I'll keep with me for the rest of my life is when he holds a plank above his head for a miraculously long time. That, beloved, is “persevering in tribulation”, and that's what we get to discuss in our new series, RADICAL. Check out Romans 12:11-12 and see if you can commit it to memory.

In a departure from your normally scheduled programming, we bring you a new spin on an old favorite. This is a reimagining of the conversation with the unbreakable Laura Hillenbrand. Support: patreon.com/cnfpod Social: @CNFPod Show notes/newsletter: brendanomeara.com

It's time to level up your life and grow your business as a result! Today on The What's Working Now our host Katie Richardson presents Dr. Michael Turner, a physical medicine and rehabilitation specialist, who has helped to personally change Katie's life into a painless and energetic experience. Learn the direct correlation between your sleep and the next day's productivity. Get tips on why altering what you include in your meal, among other tips and tricks, will increase your white blood count so that you can grind without a bind. Finally, Dr. Turner will share what keeps him invested and energized in a field that suffers pressure from social and political pushback (and it's not about the money).3 Key TakeawaysMichael's 4 main ways entrepreneurs can improve their healthHow eating something as simple as garlic will increase your white blood cell countWhy you should anticipate and do something pleasurable every dayResourcesWebsite: michaelturnermd.comGet his PDF on preparing against COVID HERE Michael's anti-aging servicesMichael's men's health programUnbroken by Laura Hillenbrand

Today I wanted to tell the story of Louis Zamperini, who was an Olympic athlete, WWII pilot and prisoner of war. Zamperini's plane was shot down over the South Pacific and he survived 47 days at sea before being captured by the Japanese. Unfortunately his nightmare had only begun as he was mercilessly tortured by a guard nicknamed “The Bird.” When Zamperini returned after the war he suffered from PTSD and nightmares. Then he became a born-again Christian and that path led him to being able to forgive his torturer. His nightmares ended and he even tried to meet with “The Bird” to forgive him and offer him a path of spirituality. The whole story is chronicled in the book Unbroken by Laura Hillenbrand and it is a beautiful tale of courage, faith, healing and forgiveness. Visit my website: saxinthemorning.com for merchandise and other links. Follow us on social media: Instagram: @saxinthemorning_podcastYouTube: subscribe and watch shorts here  

Jerry Fu is a conflict resolution coach who helps Asian American leaders advance in their career and life journeys. He's also a voracious and wide-ranging reader, and I was delighted he joined me today to talk about a classic true story of survival and forgiveness, “Unbroken” by Laura Hillenbrand.   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Do you have a book you want to tell me about? Go HERE to apply to be a guest on the Best Book Ever Podcast.   Host: Julie Strauss Website/Instagram     Guest: Jerry Fu Website/LinkedIn   Discussed in this episode: Unbroken by Laura Hillenbrand Tales of a Fourth Grade Nothing by Judy Blume Forgotten Realms by R. A. Salvatore Anna Karenina by Leo Tolstoy The Awakening by Kate Chopin The Scarlet Letter by Nathaniel Hawthorne The Autobiography of Malcolm X by Malcolm X as told to Alexander Hailey The Invisible Man by Ralph Ellison The Electric Kool-Aid Acid Test by Thomas Wolf Crazy Love by Francis Chan Forgotten God by David Pleiss Radical Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath Switch: How To Change Things When Change is Hard by Dan Heath and Chip Heath Decisive: How to Make Better Choices in Life and Work by Dan Heath and Chip Heath Little Fires Everywhere by Celeste Ng Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink When: The Scientific Secrets of Perfect Timing by Dan Fink Michael Crichton The Bourne Trilogy by Robert Ludlum Barking Up the Wrong Tree by Eric Barker Designing Your Life by Bill Burnett & Dave Evans Unbroken movie Unbroken: The Young Adult Adaptation by Laura Hillenbrand Atomic Habits by James Clear Into Thin Air by Jon Krakauer Between a Rock and A Hard Place by Aron Ralston (the basis of the movie 127 Hours) Being Mortal: Medicine and What Matters in the End by Atul Gawande Man's Search for Meaning by Viktor Frankl The Plot by Jean Hanff Korelitz Ender's Game by Orson Scott Card (Note: Some of the above links are affiliate links, meaning I get a few bucks off your purchase at no extra expense to you. Anytime you shop for books, you can use my affiliate link on Bookshop, which also supports Indie Bookstores around the country. If you're shopping for everything else – clothes, office supplies, gluten-free pasta, couches – you can use my affiliate link for Amazon. Thank you for helping to keep the Best Book Ever Podcast in business!)

Jerry Fu is a conflict resolution coach who helps Asian American leaders advance in their career and life journeys. He's also a voracious and wide-ranging reader, and I was delighted he joined me today to talk about a classic true story of survival and forgiveness, “Unbroken” by Laura Hillenbrand.   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Do you have a book you want to tell me about? Go HERE to apply to be a guest on the Best Book Ever Podcast.   Host: Julie Strauss Website/Instagram     Guest: Jerry Fu Website/LinkedIn   Discussed in this episode: Unbroken by Laura Hillenbrand Tales of a Fourth Grade Nothing by Judy Blume Forgotten Realms by R. A. Salvatore Anna Karenina by Leo Tolstoy The Awakening by Kate Chopin The Scarlet Letter by Nathaniel Hawthorne The Autobiography of Malcolm X by Malcolm X as told to Alexander Hailey The Invisible Man by Ralph Ellison The Electric Kool-Aid Acid Test by Thomas Wolf Crazy Love by Francis Chan Forgotten God by David Pleiss Radical Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath Switch: How To Change Things When Change is Hard by Dan Heath and Chip Heath Decisive: How to Make Better Choices in Life and Work by Dan Heath and Chip Heath Little Fires Everywhere by Celeste Ng Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink When: The Scientific Secrets of Perfect Timing by Dan Fink Michael Crichton The Bourne Trilogy by Robert Ludlum Barking Up the Wrong Tree by Eric Barker Designing Your Life by Bill Burnett & Dave Evans Unbroken movie Unbroken: The Young Adult Adaptation by Laura Hillenbrand Atomic Habits by James Clear Into Thin Air by Jon Krakauer Between a Rock and A Hard Place by Aron Ralston (the basis of the movie 127 Hours) Being Mortal: Medicine and What Matters in the End by Atul Gawande Man's Search for Meaning by Viktor Frankl The Plot by Jean Hanff Korelitz Ender's Game by Orson Scott Card (Note: Some of the above links are affiliate links, meaning I get a few bucks off your purchase at no extra expense to you. Anytime you shop for books, you can use my affiliate link on Bookshop, which also supports Indie Bookstores around the country. If you're shopping for everything else – clothes, office supplies, gluten-free pasta, couches – you can use my affiliate link for Amazon. Thank you for helping to keep the Best Book Ever Podcast in business!)

Jimmy Soni is a speaker, speechwriter, and the author of books like The Founders: The Story of PayPal and the Entrepreneurs Who Shaped Silicon Valley, Rome's Last Citizen: The Life and Legacy of Cato, A Mind at Play, Mortal Enemy of Caesar, and Jane's Carousel: The story of one woman's remarkable 25-year odyssey to restore the beloved carousel at Brooklyn Bridge Park. He is also the Creative Director of Clout Public Affairs, and has previously worked for the New York Observer, Washington Examiner, and The Huffington Post. At their core, Jimmy's books are passion projects. Jimmy chooses topics because he wants to read about them but can't find a book to buy on the subject. He is inspired by his literary heroes, including Robert Caro, Laura Hillenbrand, Candice Millard, Daniel James Brown, and Barbara Tuchman. Like these acclaimed authors, Jimmy combines rigorous research with readability - he doesn't want his books to feel like doing homework. He enjoys obsessing over a subject for years and aims to find as much information as possible, and then make the material readable for a general audience. jimmysoni.com. Read the show notes here: https://bwmissions.com/one-away-podcast/

The beauty of the Amazon Adwords is everybody who's searching on Amazon Books is a book buyer. You don't have to convince them to buy a book. You only have to convince them to buy YOUR book.This is a bonus episode of my miniseries on how to PLAN, WRITE, EDIT, and PUBLISH your book. This episode is how to MARKET your book.My co-host for the series is Greg Larson. Greg has written and edited more than 80 books.In Part 1 we reviewed how to PLAN your book.In Part 2 we reviewed how to WRITE your book.In Part 3 we reviewed how to EDIT your book.In Part 4 we reviewed how to PUBLISH your book.Today Greg and I and special guest Mark Paul review how to MARKET your book.Mark's self-published book The Greatest Gambling Story Ever Told: A True Tale of Three Gamblers, The Kentucky Derby, and the Mexican Cartel, has sold more than 40,000 copies which puts it in the 99.99th percentile of books sold. The Los Angeles Times says, “It's light, it moves quickly, it's fun.”Greg's book, Clubbie: A Minor League Baseball Memoir, has sold more than 4,000 copies which puts it in the 98th percentile of books sold. The Los Angeles Daily News says, “If Clubbie isn't the best piece of baseball literature since Ball Four, it's the leader in the clubhouse.”My book, Zen and the Art of Coaching Basketball: Memoir of a Namibian Odyssey, has sold more than 400 copies which puts it in the 60th percentile of books sold. The New York Daily News says, “I was hooked from the start. A terrific read of the can't-put-it-down variety!”In this episode I first interview Mark and we talk best book marketing practices and what he learned moving 40,000 books. Then I take the best marketing advice from a previous interview I did with Mark and present that advice. Finally, I take the best marketing excerpts from Greg from our first conversation and present those. Enjoy!TRANSCRIPTBen Guest:Hi everyone. This is Ben Guest, and I've just finished a four part mini series with Greg Larson on how to plan, write, edit, and publish your book. So this is a bonus or companion episode on an important part of publishing your book which is, after you publish it, you have to market it. What good is a book that no one reads, right?So this is a special episode where I've taken three different interviews and taken the best parts of those interviews about marketing and combined them. The first is a brand new interview with the author, Mark Paul, who I've had on previously. Mark self-published his book called The Greatest Gambling Story Ever Told, and at this date, he's sold more than 40000 copies, which is amazing. If you sell more than 4000 copies, you're in the top 2% of books sold in one calendar year, to sell 40000 is in the 99.9999 percentile.It's an astounding number of books, especially self-publishing, the other distribution and marketing muscle of a traditional publishing house. So Mark knows his stuff. In the first interview, which leads off this episode with Mark, we talk two things. We talk genre choice at the beginning, before you even start planning your book, thinking about genre choice and using a great tool called Publisher Rocket, which is available on kindlepreneur.com.I'll link to that in the show notes. And then we talk about Amazon Ads and kind of the back end after you've published, how to market your book. After that is the first interview I did with Mark several months ago, and that was Episode 34. I've taken the best parts of that episode that apply just to marketing and chopped that up and included that. And then the third part of the episode is the very first interview I did with Greg Larson also several months ago, and I've taken the best parts of that interview that applies solely to marketing and chopped that up.So you're getting a brand new interview with Mark Paul, the excerpts of the best bits of marketing advice from Mark Paul from a previous interview and the best marketing advice from Greg Larson from a previous interview. So this should be a helpful introduction to book marketing. If you enjoy this episode, please recommend it to others. Please like the podcast on the platform of your choice and subscribe to my weekly newsletter at benbo.substack.com, B-E-N-B-O, .substack.com. Benbo is my family nickname. So, benbo.substack.com. I put all of this content out here for free. So if you enjoy it and you find useful advice or information in it, please take a minute to like and subscribe. Thank you and enjoy the episode.Ben Guest:Mark, thank you so much for coming on.Mark Paul:Glad to be here again.Ben Guest:You are the man when it comes to moving books, you've sold over 40,000 books of your self-published fantastic book, The Greatest Gambling Story Ever Told.Mark Paul:Thank you. I love mark getting my book. I never stop. If you're around me, you're going to hear about my damn book, I guarantee it.Ben Guest:So somebody comes to you, they have an idea, they want to write a book. How would you advise them to think about the process of marketing before they even start writing their book?Mark Paul:The number one thing I learned that I didn't know until after published my book and started marketing my book is, unfortunately, you're not going to sell many books unless you're in a genre that people buy a lot of books. You can sell a lot of books with an average book in a high demand genre, as opposed to having a magnificent book in genre that nobody cares about, nobody buys books.Mark Paul:But I mentioned to you that I wrote a book that in its premise is about a female, a filly trying to win the Kentucky Derby against the male colts, something that had only occurred twice in 150 years. And that's a great story, but there's not a lot of people out there looking to buy books in the horse racing genre. So I would've really probably not sold a lot of books, but I got lucky because my book had a big component to it, is that the guys that bet on this filly to win the Kentucky Derby made the bet at a little rinky-dinky racetrack in Tijuana, that they found out late was owned by the Mexican cartel.Mark Paul:So now they were faced with this dilemma, which kind of a cool thing where could a filly, a female beat the colts in the Derby. And of course now you've got, women are interested, you've got women engaged, sports fans, horse racing people, but now I have a genre of true crime and I'd probably have sold 10 books in true crime genre for every book I sold on horse racing, even though you could say my book is about ...Ben Guest:And you've mentioned that either on the first episode we did or off air, that when your book broke into the top 10 on Amazon of true crime, then I think you saw a bump in sales. Is that correct?Mark Paul:Absolutely. One thing I learned is you have to always be afraid. I lived in fear of falling into the well, and once you get into the Amazon algorithm well of not selling books and not being something that they think their audience wants, I don't know how you ever crawl back out of the well. One thing that I did is I really studied Amazon ad words and I realized quickly in marketing that Amazon is magnificent in one way.Mark Paul:And that normally when you run an ad, if you were going to run a Google ad words about your book, the problem is, is that most people, 99% of the people that are seeing it, aren't there to buy a book. So, you're up against it and you're wasting your money. The beauty of the Amazon ad words for books is everybody who's searching on Amazon books for a book is a book buyer.Mark Paul:So you don't have to convince them to buy a book. You only have to convince them to buy your book. So you already, you've got a real buyer on your hands there. So now you need to get into that algorithm and its success to get success. One thing that I did, I was not out afraid, especially in the beginning to spend money on buying ad words and having a budget for my book.Mark Paul:And they always tell you, well, if you're on Amazon basically, and you're self-published, you can get about 70% of every dollar of sales. So they say as long as you're spending money and you're not spending more than 70 cents per dollar received, you're at least breaking even, which was kind of my immediate goal. But I actually thought about it after a while. I was saying, well, I'm selling books, but I'm not making any money because I'm spending 70 cents every book that I sell.Mark Paul:But then I realized something, this might seem self evident, but it wasn't, it dawned in me, I said, well, hold on, I'm getting 70 cents for every dollar I spend, but that's only for my Kindle books, for my eBooks, but for every ebook I was selling, now I was shocked at this, for every ebook book that I sold I'd sold two paperbacks, and I wasn't paying anything for my paperback.Mark Paul:So although I was spending all this money to sell my eBooks, I wasn't realizing that I was selling twice as many of this on my paperback books. So don't be afraid to spend money on your ad words, especially out of the gate, and especially, obviously find a category or two that you can dominate. Find a little niche category that you can be the number one author in. And that'll give you that cool little Amazon orange banner, that you're a number one author and when you die on your gravestone, you can write that I was a number one author. It might have been in the category where I was joke is, gay dinosaurs. It's a very small category, but by God, I'm number one.Ben Guest:Here lies John Smith, beloved father, son, and best selling author in.Mark Paul:They can never take it away from you.Ben Guest:They could immediately leave off the category. Love it. So let's talk Amazon ads. Can you kind of break down for the listener how Amazon on ads work? I think there's a bidding process.Mark Paul:Yeah, the best thing that I found, and I don't get any money for this, or what is it? Rocket-Ben Guest:To Rocket ...Mark Paul:Fantastic. They're really cheap. It's $35 a year or something to join. And when you go on Publisher Rocket, you finally understand there's all of these categories. Well, first of all, when you go on Amazon, they tell you, you get three categories, but you really don't. You really get 10 categories. All you have to do is email them and tell them the 10 categories you want your book in. So, that's really important. So if you go and you study all these categories and you know similar books to yours, what categories they're in, then I would try to pick five of them that are big selling categories, like true crime.Mark Paul:And then I would try to pick a few of those that are really minuscule little small genres that perhaps you can be number one or at least top three in for that. And one thing about that website is they'll actually tell you all of the keywords that those books are using in their ads. So you need to know all the ad words. And then what I did too, I created these lists and listenings of any book that was like my book, any categories, words that were like my book.Mark Paul:And also then I would actually advertise all the competing books and all the competing authors. And I would bid on all of those keywords as well. The best course racing book ever written was Laura Hillenbrand, Sea Biscuit. And so, I would bid on Laura Hillenbrand, her name. I would bid on Sea Biscuit and I would want anybody who's looking for Sea Biscuit, I would hopefully have my I book come up before Sea Biscuit because I was paying good money for it, because I wanted to dominate the horse raising genre.Ben Guest:And that advice is so key, and that's exactly the advice that you gave me before I published my book and I followed it to a T. So you identify some categories that are big categories and then you identify a couple of categories that are super small and niche. Just to give the listener an example, a funny example. So I downloaded on my phone the other day, Twitter and Facebook. So I go to the Apple app store and I search for Facebook. And the first thing that comes up is Facebook, right?Ben Guest:So I download it. Then I search for Twitter. The first thing that comes up is Facebook, meaning Facebook has bid well in that ad space, right? So Twitter comes up second under their own search. So it's the same thing, whatever book you're writing, you want to find, my friend, Greg Larson calls it, your pilot author.Ben Guest:Somebody that the author in the book is comparable to yours, and then you can see like Mark is saying, on Amazon ads, you can say, Stephen King, when people search for Stephen King Misery, my book comes up first. Now something like that, a huge book, a huge author, you're going to bid really high. But then I identify more niche authors in niche books because again, to your point, someone going on the Amazon bookstore is going to leave with a book, it's going to be someone else's book or it's going to be your book.Mark Paul:Exactly. And you wouldn't want to bid on Stephen King because it'd be too expensive. And you don't want bid on things that aren't related to your book because people aren't going to buy your book. So you have to make sure that if you wrote a book on basketball coaching, I'd be bidding on Phil Jackson and Showtime and Coach K and all that stuff. That's what I'd be bidding on, not Stephen.Ben Guest:100% and so jet us to break this down for the listener. So I wrote a book about the power of meditation and the impact that it had on coaching basketball. Obviously Phil Jackson is a number one for that. And so when I did my Amazon categories, which Mark mentioned, not category, sorry, keywords, when I did my Amazon keywords for my book, one of the keywords I put in was Phil Jackson and basketball.Ben Guest:And then Phil Jackson has several books and I included the titles of all his books. So that means when it's a keyword, that means when someone searches for that keyword, your book is going to show up in that search. Now that's totally free. Then separate the Amazon ads that you bid on, I would bid on Phil Jackson, I would bid on More Than A Game, which is the title of one of his books, Sacred Hoops, another title, things like that.Ben Guest:So there's keywords, which are free, there are categories which we've talked about. So again, my book would fall under basketball, coaching, sports, things like that, memoir, travel writing. Those are free when you register your book and upload your manuscript to Amazon, and then you pay for the Amazon ads, but it's the same principle. The same principle applies across all these things.Mark Paul:So I would say that was the number one thing that I did was spend money. And then what's great is that if you start doing well, then as you have more revenue and more sale, you can spend more money. And as you spend more money, you climb up these charts. And so I'm sorry, I just, it's a vicious capitalistic system, but if you can either accept it or fail, it's your two choices.Ben Guest:Yes. And so we've talked about the back-back end, right after you've published your book, after you've done all of that work, but you mentioned at the top, something you should think about even before you begin writing, even before you begin outlining, which is genre choice. And again, Publisher Rocket is very helpful in that. Mark, can you talk about genre choice? And if you were advising someone who wants to write a book, what they should think about when it comes to genre choice?Mark Paul:Well, you'll quickly realize that there's, I don't know me, maybe 15 genres that are big sellers and that's a good thing and a bad thing. The good thing is that if you can get into those genres, you could sell a hell of a lot of books. The bad thing is that the bigger the genre is, the better selling it is, now you've got to compete with all of the romance novels and all the things that are selling, but you need to be aware of it up front and realize that if you're writing a book that's in a genre that people don't sell books in, nobody is searching for your book and you could have a magnificent book.Mark Paul:And I still would tell you to write it if it's a story that you want to tell in your heart, it's important to you and you write a great book, that's a goal unto itself, and there's nothing wrong with that at all, but then don't be disappointed when it doesn't sell, because nobody in the history of mankind has ever sold a lot of books in that genre.Mark Paul:But the good news is that these genres are diced up in a lot of different areas. I mentioned true crime. I learned right away, I could not ... Even now, actually one thing nobody really talks about is paperback versus ebook sales. And that's an interesting thing as I said a moment ago that I sold twice as many paperbacks, I sold two paperbacks for every ebook that I sold, which surprised me, but that's kind of a standard thing in the industry.Mark Paul:But I also learned that I cannot compete, I could not compete as a self published author in hard copy crime segments because I was just dealing with all of the true crime books in paperback that are sold at the airports, that are sold at Barnes And Noble, that are sold by the big publishers.Mark Paul:I didn't have that behind me. And there's an area that I couldn't compete in, but I could sure as hell compete in the ebook categories of that. So even now I have bookmarked on my computer and my book has been out now for almost two and a half years, I've bookmarked horse racing, Kindle horse racing books, best sellers.Mark Paul:And I'll click on a couple times a week and see how my book's doing. I don't even bother to click on any true crime category for hard copy or for paperback, because I know that I'm not going to do well in that area. Because I don't have the infrastructure, the physical distribution channel that the big publishers have. You're not going to compete there, doesn't mean you're not going to sell paperback, I'm not telling you. I would absolutely tell you to do it, ebook and definitely a paperback.Mark Paul:And you can do a hard cover if you want to or not. It's not that important, but I definitely would tell you to do a paperback because you'll sell more paperbacks than you do eBooks, but just basically market your ebook because that's the only area that you can really be competitive. And then realize too, when you check your sales, you can check your sales specifically, oh, how am I doing in best selling basketball books in eBooks and how am I doing in best selling basketball print books?Mark Paul:And I guarantee you, then you're probably getting your ass kicked in paperback basketball books because you're not in the airports, you don't have that distribution, but you actually can compete in the ebook category.Ben Guest:Mistake I made was, so Amazon now offers paperback, hard cover and I published in all three at the same time, but the sales report is broken up into ebook and print, meaning combination, paperback and hard cover. So especially the first couple of weeks say coaching basketball, I was number one in ebook and then I was number five in paperback and number 12 in hard cover.Ben Guest:So my hard cover and paperback sales cannibalized each other. So one way I encourage authors to think about publishing, one of the few things that the traditional model has correct, I think is you publish your hard cover first, hard cover and ebook together, then paperback later because on Amazon, your paperback and hard cover sales are going to cannibalize each other. Mark, last thing for you-Mark Paul:I wouldn't agree. I always-Ben Guest:No, go ahead.Mark Paul:When you have people with differing opinions, I wouldn't do that because if I'm taking the time out of the gate to sell books, you are always going to sell more books early than you are late. My wife has to put up with me all the time now. I will come in and I will say to her, "How are you doing?" And she'll say, "How are you doing?" And I go, "Oh, I'm really depressed. My book isn't selling well anymore."Mark Paul:And it's like, what do I expect? I expect two and a half years later, I'm going to sell just like I did in day one. You think, well maybe you should, you have a best selling, you have a lot of great reader comments, I have over 1700 reviews, why wouldn't I sell more books now? And I think the reason is, is that people that are going to buy basketball books, you've saturated after a few months. People that are going to read books about the cartel like my book, horse racing like my book, sports like my book, after a while you run through your core audience.Mark Paul:But if you're going to launch early because for every paperback, for every ebook you're going to sell, you're going to sell more paperback. So I'm not sure. I would probably do them both at the same time. Points well taken.Ben Guest:No, I always love disagreement because then there's learning there. So my take on this is, so right now Amazon's always changing a little bit, with eBooks, you take home 70% of the sales and with paperback and hardcover, you take home 60%. So for example, my paperback is priced at 7.99. My hard cover at, I think 14.99. So obviously you make more money on the hard cover.Ben Guest:So my thinking, but Mark, tell me if you disagree or you have a different approach or you would advise someone differently is, next time publish ebook and hard cover because I'm going to generate more profit from the hard cover and more sales on launch week and launch month, publication week and publication month. Therefore, if people don't have the option for paperback, whether they're going to take home 70% of ebook sales or 60% of the more expensive hard cover.Mark Paul:It would depend on how expensive your hard cover because my ebook was 7.99, my paperback was 14.99 and my hard cover was 24.99, you're just not going to sell a lot of stuff at 24.99. So I'm not sure I would agree with that.Ben Guest:That makes perfect sense. You'd have to weigh sort of how many sales are you losing by not having to paperback because like you, the vast majority of my sales have been paperback. Go ahead.Mark Paul:Stay at the top with that algorithm, you have to fight and kick and you've at least got to get into that bloodstream somehow, at least. Again, in your little genre and your little niche, you have to be at the top of that or you just, you're not going to get the rankings you want.Ben Guest:And we've talked about this and you mentioned this on the first episode we did, one of the best ways to stay on top of the algorithm, and this isn't something you or I have done, is to have a series. If you're dropping a new book every three months or six months of, the virtuous cycle of that, virtuous circle of that is your third book is going to generate sales for your second and first, your fourth book, so on and so forth.Mark Paul:I couldn't agree. If you said to me, what did you learn in your five year saga of writing a book and publishing it and marketing it, and you said, Mark, you have to feed your family by being an author, what would you do? First of all, I would be scared to death because do not do this for money, by God do not do this for money.Mark Paul:It's difficult. I sold 40000 books and I'm telling you don't do it for money, but I've definitely, I would do a fictional series. And that gives you a lot of things you can do. And you can give away the first book in your series and get people to like your characters or you can sell it in 99 cents and you could do a lot of promotions. And I also, this is probably completely wrong, but first of all, I'm no expert, I've written one book in my entire life, one nonfiction book.Ben Guest:You're no expert, you've only sold more books than 99.999% of authors.Mark Paul:I've only done one. And I can tell you that, I think that writing a non-fiction book is so much harder than writing a fictional book because first of all, you're going to wind up spending six months or two years just doing the research to be accurate in your book, even if it's about your own life.Mark Paul:So that's going to take a lot of time and then you can't just make stuff up. You can't just get creative and start banging out 10 pages a day freelancing. It's got to follow very narrow script and times. But in writing fiction, if you're just creating, then I think you could bang out a lot more pages and you could do a lot books. And I definitely think the only way to make money, only way to make money as an author would be to have a series of books that you're always promoting. No question.Ben Guest:100% and then that back list just generates steady income. Last question, back to genre choice, and again, Publisher Rocket is a great tool to help select which genres, which categories to be in. So let's say someone's writing travel memoir about Namibia, very small interest built in audience for that. Would you recommend trying to identify a more popular genre that you could in a truthful way, in an accurate way link your book to, or would you say just don't write it?Mark Paul:If you told me, oh, I would tell you, well, you have to ask yourself why you're writing it. Are you writing it to sell books? Are you writing it to get it shared or you're writing it for, do you want to share it with your children and your two neighbor? I would market that book. I would never talk about Namibia. I would talk about Africa, but more importantly, I would talk about overseas travel in that I would try to somehow tie in Anthony Bourdain or some famous guy who has a well known genre. And I'd say, I want anybody who's thinking of buying an Anthony Bourdain travel book to look at my book.Mark Paul:I would say and I would go, how does he do it? Where do they advertise? What are their keywords? What's the imagery that they want? That's what I'd want to capture. If you get too narrow, you have no chance to sell. But travel, that's a really good comparison, Ben. And if you had a travel book about a small place, don't make it about the small place, make it about the grand experience of travel to far away, dangerous, unique places.Ben Guest:And for the audience, Mark has a fantastic website with an unbelievably kick ass book trailer for his book, which in the first episode we did, he strongly recommended doing a book trailer. I took that advice. So I can't encourage you strongly enough to go to Mark's website, which is markpaulauthor.com.Ben Guest:And he also has a couple blog entries that he's put together, talking more in depth about all these topics.Mark Paul:And all our podcasts, my podcasts are there, including all the ones that are done with you and you do a great job, Ben. And by the way, what a great book, I really enjoyed your book a lot.Ben Guest:Thank you very much. Oh, and so you mentioned your book at the top. For the audience out there, you place this incredible bet with what ended up being a cartel in Tijuana. Did you collect them?Mark Paul:Well, everybody thinks that my book, because it's about a filly trying to, a true story, it's a true story about a filly trying to win the Kentucky Derby, they think that in ... I will tell you part of the ending is that she actually is successful and she actually wins the Kentucky Derby, but that's not when the book ends. In many ways, that's when the book starts because now these guys are faced with, can they get into Tijuana and can they collect their prize without getting killed? And no, I'm not going to tell you that, you have to read a book.Ben Guest:I love it. And that was the advice off air Mark gave to me about, don't tell people the ending, right?Mark Paul:They've got to buy the book, so don't give away my ending.Ben Guest:You worked hard on it. I worked hard on mine so people can buy it. And Mark's book, we were talking off air and came up with this sort of description of it. It's sort of a combination, heist story, right? So now you've got all this money in Tijuana, how do you get it out? And it's a buddy ...Mark Paul:It's a buddy cop movie combined with Ocean's 11. We've thrown a little bit of the Me Too movement in with the girls kicking ass on the boys.Ben Guest:And as listeners may know, I'm now out in Los Angeles and Mark lives in Beverly Hills. So Mark, I will see you Thursday for dinner. Thank you so much for coming on.Mark Paul:Great. Great talking.Ben Guest:Thank you. So, that was my interview with author Mark Paul. Now here are clips from my first interview with Mark that I did last year. Here, we talk about the importance of an author website, making a trailer for your book, like a movie trailer, but it's a book trailer. And we do a deep dive into using Amazon ad words.Mark Paul:It doesn't matter how well edited it is or how great the cover is, if it's a boring topic that people don't care about, you're in trouble. One of the things I've been fortunate with my book on is that my book was actually number one in 10 Amazon categories. And one thing I learned about categories of books that's hugely important, in other words, I'm number one in horse racing, almost always [inaudible 00:30:48], number one in sports gambling, number one in gambling, those are great and I'm very proudly be number one in there.Mark Paul:But typically, I just checked the day, I always check this, [inaudible 00:30:58], I just checked today after two years, I just checked today, I'm number two or number three in biographies of true crime, white collar crime and organized. And the funny thing is that, if I was number 10 in organized crime, I would sell five times more books than I would be number one in horse racing, number one in sports gambling and number one in gambling because not a lot of gamblers and horse racing people buy books, but people are searching for true crime books all day long.Mark Paul:So one of the things that we'll talk about with ad words and the like is, what really helped my book, why did I sell so many books? I sold 10000 books in the first 90 days and right now, I've sold about 35000, the reason which is not like James Patterson or something, a big author, but for self-published authors they're good, is that I'm like a country music song who crosses over onto the pop charts. And you could sell a lot more songs on the pop charts than just the country charts along.Mark Paul:So that's a really big thing is if you write a book, try to figure out how not to market it to just one genre, try to market it in many genres, but specifically, gosh, darn it, figure out how to sell it in categories that people are looking for, because you could have the greatest book in the world but if it's about some obscure topic, it doesn't matter. Nobody's going to find you because nobody's looking for you.Ben Guest:I think that's so key. And maybe we can talk about keyword selection, Amazon keyword selection in a second. And one of the benefits of all of what you just described happening is that of course, as you know the Amazon algorithm kicks in and starts recommending the book to like buyers. You said young authors, when you're talking to them and you give advice, what are some of the pieces of advice you find yourself telling multiple people?Mark Paul:Definitely hirer a professional, having a great cover is super important. Having a great title is important. I had a title that I liked much more than the title that I used. I like in horse racing, the Kentucky Derby's referred to as the greatest two minutes. And initially my book was titled the greatest two minutes. I love that title, but it doesn't do anything.Mark Paul:Now, my title's almost confrontational in face. The Greatest Gambling Story Ever Told, all the gamblers go, no, it's not. I know a better story. My cousin Jimmy, well, now they know about it and they're talking about it, right? So, title's important, cover's important. And then really I would say looking at lots of different categories and you mentioned Amazon, which is the dominant place. I probably sold 92% of all my books solely on Amazon. Even though I published wide, I'm on Barnes And Noble and I'm on Apple Books.Mark Paul:The thing is on Amazon., you can spend money and you can market and you could affect your sale. I don't know how to affect and change my sale on Amazon or Barnes And Noble, I'm kind of at their mercy. And Amazon, you can spend money and get results. So one thing I learned at Amazon early is that when we self-publish your book, they tell you can be in three categories.Mark Paul:So you could be in history. You could be in American history and history of civil war. But what they don't tell you is that you actually can be in 10 categories. All you have to do is ask. And if you email them, you go to the chat rooms, just so you need to go research really carefully, all those specific categories. And one of the things that I learned right away, I would try with those 10 categories is try to pick two or three categories that you can hopefully dominate or be number one in, and then try to choose other categories that are maybe much more competitive, like true crime.Mark Paul:And true crime or I have to compete with Bill O'Reilly that. I have to compete with these really big, well known authors, but by being next to Bill O'Reilly I sell a lot more books. So I would say pick an easy category. To me, there's a category called track betting, well, there's probably, two books published every 10 years in track betting.Mark Paul:So how can I not be number one in track betting when I go to do my ad words and pay for ad words, I make sure I just outbid everybody because you know what happens, by being number one in this dinky little category I get to have that really cool number one orange banner on Amazon, it says, number one best seller. It is. And maybe you're in a category of gay dinosaurs or something. It's not a lot of competition, but figure it out, and then find some categories or a lot of books that are selling.Mark Paul:I tell you, I don't get any money for [inaudible 00:36:13] I'm associated with. Going to Publishers Rocket is a really great tool to be on. For next to nothing you can go on in, they'll give you all the categories. And when you click on it, they'll give you the categories and the keywords and they'll tell you how many, each of those books that are in the top categories, how many they're selling, how many books they're selling, how many published paperback books and hardcover books they're selling, and really look at those categories. That's huge.Ben Guest:100%. I use that tool all the time because it helps you know your competition.Mark Paul:Exactly. Also, make sure that you also do your book in hardcover, in paperback, not just in ebook. One of the things that I learned earlier is, when I first started advertising on Amazon keywords, they're going to tell you, you're getting about a 70% commission split, so if you sell a book for $10, you're going to keep about seven and Amazon is going to get about three.Mark Paul:That's true, but that's also minus your ad cost. So they tell you really, they call it ACOS, average cost of sale, how much you're paying for your ads versus how many sales you're getting, that number and you shouldn't be spending more than 70% of your ACOS, your average cost of sale, where you're advertising, you're selling books [inaudible 00:37:40] money.Mark Paul:Well, first of all, like I told you, I don't mind in the little categories, I don't mind this money because by God, we work so hard, at least come out with a couple of these cute little Amazon batters, you can cut and paste, do a paint version, and save that image and you'll have it for all the time and put it up in your wall and you can say I was an Amazon.Mark Paul:So definitely, don't be afraid to dominate in the little categories. But one thing that I learned is I would say, sometimes I would go oh, my ACOS with 83 cents. I would go, oh, that's shitty. I'm getting my ass kicked here. I'm spending more money than I'm receiving in my commissions. But then about four months later, I got my first commission for my paperback sale.Mark Paul:And then it dawned at me because one thing that was really shocking to me in this world of wifi and internet and online and Kindle readers and everything, I still sell about two thirds of my book are prints. People go ahead and buy my book for $15 instead of $8, because the paperback's $15 and the ebook is $8, but I still sold two times as many paperbacks.Mark Paul:So what I'm saying is that if I wound up spending 83 cents to get a 70 cents sale, I wasn't doing any ... I was also getting my paperback sales out of that number. I started realizing that maybe I could actually be spending a hundred cents. I could be losing by my ebooks, as long as I'm selling a ton of print books, I'm making money. So, that's okay. I also did an audio book.Ben Guest:Talk to us about that.Mark Paul:I really enjoyed doing my audio book. First of all, I would not recommend being your own narrator unless you're exceptional. I'm pretty comfortable with public speaking. I never showed up, I'm always talking, but it doesn't mean I'm a good narrator. The narrator that I had [inaudible 00:39:47] is really fantastic. So I would do that. It's really enjoyable. I don't know, I've made money at it, but I probably three, four, 5% of my books sales have been audio books, but it was really enjoyable.Mark Paul:I'll tell you what, one thing that I would really encourage everybody to do, when I die and go to my maker and I go, what are your five proudest moments? I'll tell them that marrying my great wife and having my two sons but in the top five will be the book trailer that I did. I did my own book trailer. It's on my website, makrpaulauthor.com. That book trailer is 58 seconds long and it's had 38, excuse me, over 310000 downloads, if you could imagine.Mark Paul:300000 downloads. And that was a really good way for me to sell my book. And I really enjoyed doing that. What I did is I don't have any video on it. I used all still photos, photos that I purchased combined with some stock video footage, a little bit of stock video footage that I was able to purchase from Shutter Stock for one of those places.Mark Paul:And then I did do my own narration and I went to a sound studio and I paid, it wasn't that expensive, I think I paid about $180 for the hour in the sound. And they recorded that and spliced it together for me. But I really think having a book trailer in today's visual world, particularly for young people is really valuable. I was out at a cocktail party getting, I ran into a big movie person, right?Mark Paul:I was telling them about my book. And they were fading in interest and I said, "Hey, do you have 57 seconds?" And I just took out my cell phone and I put on my download by ... I showed them my book trailer and within a minute they were like, oh, you've got to see this, bringing other people over. And I emailed them my ebook and they're reading it right now, people that are not interested, visually they can see that link, I will definitely do a book trailer.Ben Guest:Ah, that's such great advice. I mean, I'm just making a list here, Mark, of the gems that you're dropping. So just keeping track, book trailer-Mark Paul:Author website, you've got to have a good author website. It has to be there, it has to be something of interest.Ben Guest:Talk to me about that please.Mark Paul:Oh, I just, again, I hired a company that does ... I used Author Bites. I did promotion with them. I was very happy with them. I like going to one of these companies that's already done 800 off their websites. So, they know what they're doing and then you can go on and steal all the best ... There's no reason to reinvent the wheel. Just go look at the five author websites that you think fit your book the best and go copy what they're doing. I probably spent, I don't know, $1000 on my website. It wasn't importantly expensive, maybe a little bit more.Ben Guest:Imagery is really important, having some good pictures and visuals that you can market with are important.Mark Paul:So, my book has a lot of different genres in them. I think that's one of the reasons it was successful. Yes, it's about sports. Yes, it's about a race horse, and a female race horse. And that helped me because women buy two thirds of all books and women don't buy books typically about sports gambling but they do buy books about horses. So I found places, there's horse lover websites, and I would publish my book and promote it and pay to be on the horse lover's websites. So, everybody else has got a romance novel about a woman being swept off her feet by a handsome young rodeo star.Mark Paul:And there's my book next to it, but it's there, I sell books there. And then I sell books in gambling. But I sell more books in true crime because the gamblers had to try to [inaudible 00:43:50] the cartel. So again, every book was different, but if you can get knowledge and spread it out and try to be a crossover hit, you'd have a lot better chance of selling than just being, just one book in one narrow genre.Ben Guest:Of all the different things you've done to market your book, what's had the greatest ROI?Mark Paul:Amazon as words, that's by far, that was the game changer for me. Authors are very analytic and we're the kind of people that when we buy a car we'll actually read the owner's manual before we drive the car. When I was already to launch my book, I probably spent 30 hours every week for the first month looking at Amazon ad words, really studying it, trying to understand it. There's another, you probably know it, there's other service called-Ben Guest:Kindlepreneur.Mark Paul:That's it. Thank you. Kindlepreneur is phenomenal. And one of the things that I realized when I would look at the book descriptions, book descriptions are really important and you have five seconds to grab people, so when you're going to write your book description, and you're going to get your book reviews up there, a couple of really important pieces of advice, one, it's more important who gives you the review then what the review is.Mark Paul:Because I know me, when I'm reading a review, I don't really care whether it's a glowing review that was written by the guy's mother, right? But if I can see the review that is written by some name, maybe written by somebody from the LA Times or, even something that has some credibility with me, that's really important.Mark Paul:So I'm an [inaudible 00:45:40] author. I didn't know anybody. I didn't have any reviews, critical reviews. I didn't have Laura Hillenbrand who wrote Sea Biscuit giving me a review. So I said, what the hell can I do to get names up there? Well, I live in Beverly Hills, there's a lot of movie people here and I got all my movie friends, some of my friends had been involved with maybe they were the cinematographer for a big movie, maybe they were a publisher.Mark Paul:So I could write, cinematographer for Lone Survivor, and then I would put Lone Survivor in bold, but now people go, oh look at this. The guy that was involved in Lone Survivor like this. And then over time I would get, eventually I started getting more reviews. I did get an LA Times and of course that featured among LA Times. So the other thing with Kindlepreneur is that when you go online and you look at book descriptions, or look at books that don't sell and look at with James Patterson or these top selling authors, I noticed something, drop off over here, the bigger selling authors, their copy has a lot of white space, but it also has bold. It has italics, it has quotation marks.Mark Paul:It isn't just a bunch of uniform, two paragraphs of tightly spaced information that nobody's going to take the time to read. And the way that you have to do that is just free in Kindlepreneur, you write what you want it to write, and it has to convert it to this unique code that Amazon uses. And it just, you print what you want and you drop it into this online tool at Kindlepreneur, and then it publishes it the way you want it to be.Mark Paul:It's really important. If you look at my copy in The Greatest Gambling Story Ever Told, it lays out in full, it shows that I have the LA Times as a review and I have people that they might recognize it that wrote reviews because people are scanning, they're probably having a glass of wine and they're on their iPad. They're not reading every detail word, they're making a decision, do I want to spend $7 on this book, and make it really attractive. That's super important.Mark Paul:And your copy needs to grab them. Don't tell them about some esoteric thing. Tell them about why this is exciting and why they're going to want read it. One of the tag lines that I use a lot is, would you bet your life on a 50 to one shot? [inaudible 00:48:27] something that's a book, something that grabs them. And the other thing is you can see, always be marketing. I'd swear to you when I go out, I sell books when I'm in an elevator.Mark Paul:I love my book. I found out how to make it really exciting where people want to buy it and I'm always selling books. I can books at a picnic. And one of the things that I do on my website, I do get people to contact me. I go back to anybody who talks to me, and I have kind of an epilogue that I have in there, but in my epilogue and the only thing that I have highlighted in yellow is please leave a review. And I have the link because they don't know how to leave it, they don't know what to do.Mark Paul:And you just give them a link. And my friends that I wanted to post a review, I send them a link and I email them, please give me a review. Do not publish your book until you have at least 10 reviews.Ben Guest:I've seen that advice over and over again, even to the extent that some people say, if you're writing a fiction series and you think you have something, write the first two or three books before you publish the first one, just so that they're lined up, ready to go. You mentioned Amazon ad words and I've heard advice about that, but I haven't yet started with Amazon ad words. Could you talk to me about that process and what you've learned and KDP, it's called KDP select or whatever it is?Mark Paul:You just go to KDP and you can upload your book. Although I really would encourage you to hire a publisher, a paid publisher who will do all the things that you need to do, put it in the right formats and all published properly. They do all of that for you, although you certainly can do it yourself. If you're on a limited budget, I would not publish my book because I couldn't afford to pay somebody to do these services.Mark Paul:I fortunately could pay somebody to make sure all the wording was done and formatted properly. I elected to publish wide. In retrospect, I don't think I'd bother. I think I'd just go to Amazon. You can't fight them, they're just too big and powerful and you're going to sell majority of your books there anyway. And then they have, how you can do campaigns and they break down the ... I haven't been doing this as avidly as I was two years ago, they have different ...Mark Paul:You can. I did multiple, multiple, multiple, multiple campaigns. And I came up with about 600 ad words that I could market my books and that might seem crazy. But again, that Publisher Rocket really helped me because what I would do is I would look at okay, in the 10 categories that I'm competing, what are the 10 books that are in those categories?Mark Paul:And then I would see, I would put in their books in Publisher Pocket and it would tell me what the most popular keywords are in those categories. So I would go, I sell books in true crime. What are the most popular keywords for true crime? I would put together a list of all of them. And then I would go, all right, I sell books in the horse race. What are the keywords in the horse race? All these different categories.Mark Paul:And then I would do separate campaigns. I would start a campaign just for horse racing. I would start a campaign just for gambling. You know where else I sell books? I sell books in the history of sports and there's some big books in there. There's a book called Boys In The Boat, which is a really good book. But [inaudible 00:52:09] and I would study that book and I would see what the keywords that they used in order to sell books.Mark Paul:So I'd come up with this really broad ... The other thing that they do, that's really good again, Publisher Rocket is they'll print this out for you. And it's $50 a year. [inaudible 00:52:31], they'll tell you all of the books that are the top sellers and those books, and those book's authors become keywords.Mark Paul:So in other words I said, all right, my book, the number one book of all time, maybe in horse racing is Sea Biscuit. So I advertised Sea Biscuit and all my ad words, I advertised Laura Hillenbrand, the author. If somebody's searching for Laura Hillenbrand, they're going to see my book come up. If somebody's searching Boys In The Boat, they're going see my book come up.Mark Paul:And so, I really did a lot of keywords, a lot of advertising. And there's a saying, it's not my quote, [inaudible 00:53:14] but he says, when I was first starting to market and advertise, there's this saying that says, I didn't think, I experimented. And that's kind of what I did. I didn't know what would work. So I just did it all, but I wasn't afraid to spend money either. And I know that I had an advantage there that I could spend money.Mark Paul:And if I lost five grand, that was okay. Turns out I didn't, I made money, but that's because I was willing to spend money. The other things that they do is they have these campaigns that are basically auto fill campaigns, where Amazon will go out and choose the keyword for you. I'm not online right now, I don't know exactly what they're called, but you can't miss them.Mark Paul:And I can tell you that those Amazon auto campaigns that they do, where Amazon chooses the words are far better than anything you could do on your own. So if you said, I'm not techy, I don't want to come up with 600 ad words, I don't want to spend 30 hours a week, fine. Then just go with their auto campaigns, but you need to monitor them every single day. I don't need to monitor them every day now after two years.Mark Paul:But when you first start, I would monitor them twice a day because I would see a campaign that's selling, maybe I'm spending money, I'm spending $200 a day on that campaign. But if I'm bringing in, especially if I was spending $200 day in that campaign, I was bringing in $150 of revenue, I was okay with that in the first month. I didn't care if I lost money, I wanted to see what worked.Mark Paul:I figured out how to fine tune it. And I've done that. So now after a month or two, I can pair it down to what doesn't work and spend more of my money on what does work. As an author, you cannot sit in your room and wait for the world to find you, the world doesn't work that way. You have to put yourself out there and unfortunately you have to spend money, right? I really believe you really do have to spend money in order to let people know that you're there.Ben Guest:I mean, there are eight million ebooks on Amazon Kindle, on the Kindle store.Mark Paul:And when I was at the top, when I was selling the most books, some months, let's say I was selling 5000 books a month, I was probably the 5000th best seller on Amazon means, that means that I never got to be in the top 100 on Amazon, even top 1000 on Amazon. But I was still selling 5000 books [inaudible 00:56:02]. So, it's a big world.Ben Guest:If you extrapolate from eight million books on the Amazon Kindle store, you're in the 1% of sales.Mark Paul:What's great about Amazon ad words, I will say this is that if people are on Amazon Kindle and they're searching for books, they're going to buy a book. If you go and do an ad on YouTube, the chances of the person on YouTube that actually reads books is maybe one in 100, right? But if they're on Amazon Kindle searching for books, they're going to buy a damn book. All you have to do is convince them to buy your book. That's a lot easier to sell.Ben Guest:Let's end with a question. Oh, do you think it's a better use of time and money to do the auto Amazon ad word campaign or to fine tune your own keywords?Mark Paul:If you can only do one, the auto's absolutely. I don't know how they do it. They are better at it. I can say now I do, I spend a lot more time with the auto campaigns than I did before because I learned how good they are. But I also think that I can't give you the analytical backup for this, but I think that the fact that I was out there and I was doing lots of campaigns, I think also helped Auto campaigns.Mark Paul:I think that the computer algorithm saw, this guy is spending money, people are clicking his links, they're buying books and you need to go up into that food chain where they think they have something to sell. Also, I did something now. I just went on to Kindle Unlimited. I resisted it 18 months, but now after 18 months or so of my book being on the charts, I've noticed that my sales, they're still good.Mark Paul:I was selling, when things were really going good, I was selling 5000 books a month. Now I'm selling about 700 and I don't like that. I go, what do I got to do? So I started doing, I noticed a lot of the top selling books are Kindle Unlimited. So I did that and I've only been doing that for four days.Mark Paul:So I don't know what I'm doing there either. There's a certain joy of that. I clicked on it this morning and I saw that I'd already had, I forget-Ben Guest:The page reads?Mark Paul:Yeah, 2000 page reads today. I thought, well, my book is 200 pages long, 10 people have read my book. And as an author, isn't that really what it's about? I mean, if I could have done all of this and lost money, a little bit of money, it still would've been one of the greatest joys of anything I've ever done in my life. It's fine.Mark Paul:And so going on this morning seeing, wow, 10 people, because I could see the page reads have read my book, that was good and it made my day. That's cool. I think that if you do things, not for money, but for passion, you'll probably make money that'll come through.Ben Guest:And now last but not least, here are excerpts from the very first interview I did with Greg Larson way back in August of last year and the best marketing advice that he had. We talk about creating an ecosystem around your book, creating a website, a YouTube page, et cetera.Ben Guest:Greg goes into detail with all of that. We also talk about finding your pilot author and following the same path that your pilot author followed. Tons of great advice in this. Enjoy. Greg, thanks so much for coming on. Let's start with book promotion, and maybe we can start with your website. The website is fantastic. Let me make sure I have the right address to send everybody to. It's clubbiebook.com. So that's C-L-U-B-B-I-E, book.com.Greg Larson:Yes, sir.Ben Guest:Can you talk about putting the site together and your thoughts with book promotion.Greg Larson:Yeah. As far as putting the sites, I'd actually asked a lot of authors about their advice on creating a website. A lot of people say, oh, it's not necessary, hire somebody else to do that. I have just enough experience with say web design or SEO marketing, all that kind of stuff to be dangerous enough. As far as book promotions go and creating the website, my only thought process with creating the website was for people who add a good time reading the book, I want to give them extra content to enjoy for free as much as possible.Greg Larson:So, that's the way it's designed. It's for you read the book and you show up and there's a bunch of behind the scenes pictures and old videos from the years of being a clubhouse attendant in 2012, 2013, and as far as promos in general go, I mean, I take every single opportunity that comes my way. I created my own podcast, I chop up into clip up on my YouTube channel.Greg Larson:My thought was I need to create as much content as I possibly can around this book. And that's the only way people are going to find it. Otherwise, a lot of people just put a book out and they expect the world to just find it and make it great. Sorry, art is not a pure meritocracy. It is meritocracy plus marketing.Ben Guest:100%. One of the best nonfiction books written in the past 30 years or so is Freakonomics. And I was listening to an interview with one of the co-authors, Steven Levit. And he was saying, because of Freakonomics, he gets sent books all the time to blurb and he thought at first there was going to be a lot of mediocre books and not well written books. And he is like, there are so many great books out there and they're just undiscovered because there's so much material in the market.Greg Larson:Oh yeah. I don't know. I mean, there are millions of books self-published on Amazon every single year. And what is it that separates a book that's never discovered, that nobody reads and a book that a bunch of people read that enters the cannon or the zeitgeist? A lot of it is marketing and quality. I don't know. Nobody wants to hear that. When I was in school, I would've preferred not to hear that. My professors would've told me that, that's not true. But here we are.Greg Larson:What's the lowest level media outlet that I can get attention from? And maybe it's a local news station. Boom. I take that local KUT Austin, Austin's NPR station gives me some attention. And then I use that to leverage into a pitch to CBS Sports radio. And I use that to leverage into a pitch to the LA Times.Greg Larson:And then it's just like, boom, boom, boom, climbing up the ladder. And to be perfectly frank, not all of them directly correlate to book sales. I can usually see a jump whenever something new comes out. But what it does create is this perception of being everywhere. You know what I mean? I have to think about it as a branding effort. It was a piece of art that I created my book Clubbie, but once it became published, it went from being an artistic endeavor to a business. And that's how I had to think about it. So now I'm thinking about what's my brand strategy and my brand strategy is make sure every person who enjoys baseball books finds out about my book.Ben Guest:So here's the million dollar question based on what you just said. What does correlate?Greg Larson:What I've found especially in the last year has been doing podcasts has, the most concentrated book sales I've seen have been doing podcasts and oddly enough radio shows, which I never would've expected. It's one of those people expect that to be a dying medium and maybe in some ways it is, but a lot of people still listen to the radio in their car.Greg Larson:So for example, I was on The Fan in Baltimore. My book takes place in Baltimore. After I did that show, it's a 15 minute spot, the next day I saw my sales jump up. I don't know exact numbers. I can just see the Amazon sales rank, but it jumped up tens of thousands of spots on the Amazon sales rank, which shocked me because everybody says radio is dead.Greg Larson:As far as book promotions go, I don't think that's accurate. Podcasts are actually better because once this goes up on your website, it stays there. Radio is one and done unless I capture it somehow, which I try to do as well. That's another one. I try to record as many radio interviews as I possibly can and then put it on my YouTube channel.Ben Guest:This is all great stuff. What is it about radio shows that bump up sales, do you think?Greg Larson:Part of it, there's still this perception that, because there's a higher barrier of entry, there's still this perception that radio is, I don't know, a more classic medium that has more prestige as opposed to podcasts, there's still this perception of anybody can do it, therefore being on a podcast, doesn't hold the same social status. That's going to change and that is changing, but there is something about it.Greg Larson:It's analogous to traditional publishing versus self-publishing. Self-publishing is going to dominate traditional publishing. But those old morays are hard to fight again, TV versus YouTube, it's all the same exact sort of change there. A lot of my readers are still stuck in some of the old morays of the past, as far as media goes.Greg Larson:And I'm going to use that to my advantage and get on the radio. And I don't know, it's not only old people. When I tell people that I was on CBS Sports radio or ESPN radio or something like that, it's still, there's a little ding that says oh, that's official, right?Ben Guest:So how do you get on radio programs?Greg Larson:I send out pitch emails, I try to send them out every single day. Today I sent out two pitch emails, every weekday at the very least. So what I started with is I start with local stations and try to work my way up from there, like I said, but what I'll start with is I try to frame my book as part of a larger discussion. I don't say, I'm an author and you should promote my book. I say, here's, what's going on in minor league baseball right now.Greg Larson:There's a bunch of in income inequality issues in minor league baseball, there's contraction going on. And not only are those issues a microcosm of what's going on at the US at large, but I'm the perfect person to talk about it because I wrote a book about minor league baseball that came out this summer. And I word that in a way that's, I don't know, more nimble than that, but then I include a couple of status markers, like for reference here's my interview that I did on MLB Network, that kind of thing.Greg Larson:And my success rate is, if I get a 12% success rate in a week, that's good for me. So sending out media pitch emails, I expect a huge rate of failure. And I think that's what keeps a lot of authors from doing it.Ben Guest:And I think that's also helpful because we talked earlier about how marketing is an important component of the process. And I also think sometimes, we mention this off air as well, authors, we can be so internal that we don't pay attention to that. And it's such a closed world that being able to share this information is just so helpful.Greg Larson:Oh yeah, where I didn't even know who to pitch in the first place. And most people don't. What I did was, it seemed so obvious after I thought of it, but it was such a revelation to me, I found an author who had published a book similar to me the year before. And I just pitched every single media outlet that had covered his book.Greg Larson:And then not only do I know who's interested in my work, but then I can actually use him as a launching point of saying, hey, I noticed that you covered Brad Balukjian last year. My book is very similar from the same publisher. Here's what it's about. That has been a godsend to me, because a lot of authors don't even know who to reach out to.Ben Guest:Greg, that is so smart. So the pitch email, the structure is something along the lines of, here's some things that are happening in baseball. Here's how my book is connected to that. Here are some other interviews or media hits that I've done. Is that right?Greg Larson:You want me to read you a pitch word for word? Would that be helpful for anybody?Ben Guest:That would be fantastic.Greg Larson:Here's a pitch that I just gave to NPR using my local NPR as a launching point, I say, hi person, I'm Greg Larson. And I recently published a book with university of Nebraska Press that helped bring light to income inequality issues in minor league baseball. Some baseball fans know the facts and figures around these problems. And then I give a couple of facts about minor league baseball, but most people don't know what that world looks like on the inside and how it is a perfect microcosm of economic issues in America.Greg Larson:With the changes taking place this summer and rampant income inequality across the country, I believe this story helps highlight issues that plague the US at large and would be a perfect fit for NPR programming. What do you think? And then I give them my cell phone number and then I send them a link to a media kit where it's just a Google drive that has pictures and has blurb images that I created and a full PDF of the book.Greg Larson:And then I say also for reference, here's my recent interview in Austin's NPR station, KUT, best Greg Larson. That gives me a 10 to 15% success rate. So I think about it in terms of opening with personalization. Why am I contacting you? What have I seen of yours, liked recently, why is this issue important? How does my book fit into the conversation? Let's schedule a time.Ben Guest:So, let's go back to the website for a minute.Greg Larson:Sure.Ben Guest:What were the fundamentals of the website design for you?Greg Larson:So I chose Square Space, which is a software that I'm somewhat familiar with. It's just plug and play. And I was just, as far as design goes, I created a logo with somebody on Fiverr, I think, and that cost me a couple bucks, maybe 15 bucks. And then I used that cheap logo to take it to a more expensive designer, then I paid 300 bucks to have them make a more professional looking one.Greg Larson:And so have I seen a direct ROI on say, that logo design that's all over the website? Probably not, but again, it just creates this whole aesthetic. I can put that logo on my newsletter. I can put that logo on every piece of media that

A World War ll story about resiliency, grit, survival, mindset and overcoming extreme odds will have you on the edge of your seat. Unbroken will captivate, encourage and inspire anyone who is brave enough to read it. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/recapbookchat/message

This episode covers five great works of war history: In the Garden of Beasts by Erik Larson, Indianapolis by Lynn Vincent and Sara Vladic, On Desperate Ground by Hampton Sides, Unbroken by Laura Hillenbrand, and The Nine by Gwen Strauss.

This week's Thursday Three has a special guest -- C.J. Wade. You can find C.J. Wade's musings and a link to all of her most important writings on her site thewritewade.com. You may also enjoy her podcast Queens be Like. C.J. Wade's Picks: I Am Restored: How I Lost My Religion but Found My Faith by Lecrae Rita Moreno: A Memoir by Rita Moreno Boundaries Updated and Expanded Edition: When to Say Yes, How to Say No To Take Control of Your Life by Dr. Henry Cloud and Dr. John Townsend Rachel's Picks (actually three this week!): Dream First, Details Later: How to Quit Overthinking & Make It Happen! by Ellen Marie Bennett Growing Boldly: Dare to Build a Life You Love by Emily Ley Unbroken: A World War II Story of Survival, Resilience, and Redemption by Laura Hillenbrand

FROM THE MEMOIRS OF DILUE ROSE HARRIS (The Runaway Scrape, the Great Runaway or the Sabine Shoot) Creative nonfiction has become the most popular genre in our literary communities. Recent creative nonfiction titles on the best-seller lists include Laura Hillenbrand's Unbroken or Dave Egger's Zeitoun and, of course, Sidney St. James' The ROSE of Brays Bayou - God Bless Texas Women. James discusses the early stages of writing this creative nonfiction novel and does so in writing scenes throughout the pages which represents the difference between showing and telling. Many books on memoirs will tell the reader about a subject or a place, but Sidney St. James, a teller of stories and writer of novels, shows the subject and place vividly and memorably... in action scenes. In this podcast, The Making of The ROSE of Brays Bayou, James discusses the early stages of happenings that led to the writing of this novel. These happenings are a "True" account of actual ghosts from the Smithson family and others interrupting the contractors on multiple occasions. One such happening was a ghost, her name was "Annie" who wrote her name on the top of a paint can lid in front of the contractor while the room dropped twenty degrees... scout's honor. Sidney St. James was given in 2005 a typewritten manuscript from William Kell who received it from a Harris family member. Kell, in turn, gave it to the author and his wife for their successful completion of restoration of the Smithson-Struss home in Eagle Lake, Texas where Dilue Rose Harris wrote her memoirs of that fearful time in Texas history, The Runaway Scrape. Follow my Podcasts on Spotify, Anchor, Pocket Casts, RadioPublic or at www.sidneystjames.com or on www.instagram.com/sidneyst.james. Tags: #scifi #fantasy #romance #texashistory #writing #authors #publishing #creativenonfiction #memoirs #christianity #religion #alamo #ACFW #RWA #sidneystjames #memoirs #podcast #beeboppublishinggroup #eaglelake #columbus #runawayscrape #dilueroseharris #eaglelakeheadlight --- Send in a voice message: https://podcasters.spotify.com/pod/show/sidneystjames/message

Have you ever wondered what other people wonder about the book unbroken by Laura Hillenbrand well now you can find out in this weeks episodes here are reviews about the book unbroken by Laura Hillenbrand

This week Pastor Wilson talks about the glory of privilege, and how Christians should view our culture's shaming of white privilege. He also talks about Laura Hillenbrand's book, “Unbroken”, and his Father's friendship with Louis Zamperini. Pastor Wilson finishes things off with a look at the word anupotaktos. Happy plodding!   Show Notes:   The Glory of Privilege: In this uneven world some people are born ahead and others behind In a secular framework this unevenness causes a problem God showers His kindness in unequal portions and there is no way to object without objecting to God's way of doing things The issue is not whether certain people are privileged--of course they are. The issue is following the parable of the talents--what do they do with it. White privilege does exist, and it should be used to advance the Kingdom of God not advance the kingdom of white privilege   Unbroken: Written by Laura Hillenbrand This book is based on the story of Louis Zamperini Pastor Wilson's father was friends with Louis Zamperini   Anupotaktos: Used four times in the New Testament One of the translations is rendered as disobedient (1 Tim. 1:9) Rendered twice as unruly in Titus 1 and once in Hebrews 2:8 In other words, as Christ's rule in this world is consolidated and made manifest, we will eventually see that nothing is disobedient

unbrokenfilm.com WHEN THE WAR ENDED, HIS BATTLE BEGAN. Based on Laura Hillenbrand's bestselling book, UNBROKEN: PATH TO REDEMPTION begins where the hit movie Unbroken concludes, sharing the next amazing chapter of the unbelievable true story of Olympian and World War II hero Louis Zamperini. Haunted by nightmares of his torment, Louie sees himself as anything but a hero. Then, he meets Cynthia, a young woman who captures his eye—and his heart. Louie's wrathful quest for revenge drives him deeper into despair, putting the couple on the brink of divorce. Until Cynthia experiences Billy Graham's 1949 Los Angeles Crusade, where she finds faith in God and a renewed commitment to her marriage and her husband. Now, her most fervent prayer is for God to help Louie find the peace and forgiveness he so desperately needs. In theaters September 14, UNBROKEN: PATH TO REDEMPTION brings to life the rest of this powerful real-life story of forgiveness, redemption, and amazing grace.

www.unbrokenfilm.com www.downloadyouthministry.com WHEN THE WAR ENDED, HIS BATTLE BEGAN. Based on Laura Hillenbrand's bestselling book, UNBROKEN: PATH TO REDEMPTION begins where the hit movie Unbroken concludes, sharing the next amazing chapter of the unbelievable true story of Olympian and World War II hero Louis Zamperini. Haunted by nightmares of his torment, Louie sees himself as anything but a hero. Then, he meets Cynthia, a young woman who captures his eye—and his heart. Louie's wrathful quest for revenge drives him deeper into despair, putting the couple on the brink of divorce. Until Cynthia experiences Billy Graham's 1949 Los Angeles Crusade, where she finds faith in God and a renewed commitment to her marriage and her husband. Now, her most fervent prayer is for God to help Louie find the peace and forgiveness he so desperately needs. In theaters September 14, UNBROKEN: PATH TO REDEMPTION brings to life the rest of this powerful real-life story of forgiveness, redemption, and amazing grace.

www.unbrokenfilm.com www.downloadyouthministry.com WHEN THE WAR ENDED, HIS BATTLE BEGAN. Based on Laura Hillenbrand's bestselling book, UNBROKEN: PATH TO REDEMPTION begins where the hit movie Unbroken concludes, sharing the next amazing chapter of the unbelievable true story of Olympian and World War II hero Louis Zamperini. Haunted by nightmares of his torment, Louie sees himself as anything but a hero. Then, he meets Cynthia, a young woman who captures his eye—and his heart. Louie's wrathful quest for revenge drives him deeper into despair, putting the couple on the brink of divorce. Until Cynthia experiences Billy Graham's 1949 Los Angeles Crusade, where she finds faith in God and a renewed commitment to her marriage and her husband. Now, her most fervent prayer is for God to help Louie find the peace and forgiveness he so desperately needs. In theaters September 14, UNBROKEN: PATH TO REDEMPTION brings to life the rest of this powerful real-life story of forgiveness, redemption, and amazing grace.

Today on The Neil Haley Show, The Total Tutor Neil Hlaey will interview Matthew Baer of UNBROKEN: PATH TO REDEMPTION. Matthew Baer is the producer of UNBROKEN, based on Laura Hillenbrand's bestselling book, for Universal Pictures. UNBROKEN earned $163 million worldwide. Baer also produced the character thriller MAGGIE; the indie film, THE BACHELORS, starring J.K. Simmons and Julie Delpy;CITY BY THE SEA with Robert De Niro, Frances McDormand and James Franco; VIEW FROM THE TOP with Gwyneth Paltrow and Mike Myers; JACK FROST with Michael Keaton; and THE REPLACEMENT KILLERS. He is also a producer on the 2018 Tony® winning revival of Rodgers and Hammerstein's Carousel. "With the success of UNBROKEN, producer Matthew Baer went to Universal 1440 Entertainment, wanting to tell the post-war aftermath of Louis Zamperini's remarkable life. “Lou's story is an embarrassment of cinematic riches, from when he was a young boy until he was 97,” says Baer. “We had tried versions of the first screenplay that included his post-war experience, but the difficulty in making a film version, is once Lou is freed from the Japanese prison camp, it wasn't possible to have a stronger emotional climax than his return to Torrance. We were not able to make a three-hour version of the film and there was no way to have the female lead, Cynthia, come into the film after two hours. My feeling, and hope, was if UNBROKEN was successful, I'd get the chance to tell Lou's post-war journey in a way that does it justice.”  

In episode 15, I share leadership lessons from a championship team. In this case, the team is three men and horse found in Laura Hillenbrand's classic biography, Seabiscuit. The lessons from this amazing book also apply to any team–including your school teams: principals, counselors, teachers, staff, etc. To see the original post that accompanies this […]