Yoga Boss

Send Jackie A Message!If you've ever hesitated to invest in your business—even when you know it's the right next step—this episode of Studio CEO will shift your entire approach. Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances.In this episode, you'll learn:Why personal finance habits (like “only spend what you have”) don't work in a scalable businessHow to shift from cost-based decision-making to ROI-based leadershipThe hidden cost of debt shame—and how it impacts your growthWhy “doing it alone” is slowing you down (even if you're good at it)The real difference between help and support—and why you need bothHow my own landing page flop turned into a team-powered breakthroughIf you're ready to stop asking, “Can I afford this?” and start asking, “What return will this create?”, then this episode is your new decision-making filter.Listen now and learn how to lead with strategy, not fear.Work with Jackie MurphySign up for our free Workshop on June 18thSay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program

Send Jackie A Message!If $10k months feel like a dream you can't quite reach, this episode will help you see exactly why.Spoiler: it's not that you need to hustle harder, launch a new program, or change everything in your business. It's that the thoughts running your studio right now are keeping you stuck.In this honest, no-fluff episode, I'm walking you through the exact beliefs that keep yoga and pilates studio owners under $10k months—and what you need to think, feel, and focus on instead if you want a business that's consistent, scalable, and actually supports your life.We'll talk about:The “teacher trap” that keeps you busy but brokeWhy chasing short-term cash blocks long-term growthThe pricing belief that's capping your incomeHow to shift from “just trying to fill classes” to building real revenueWhat your business actually needs to hit $10k+ months sustainablyThis isn't just about more money—it's about more freedom, more clarity, and more peace knowing your studio can support you month after month.

Send Jackie A Message!Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.In this episode, I talk with guest Angelica Govaert, founder of Nevada's largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for yoga into a profitable, sustainable career.We talk about:How Angelica used sales skills and strategic marketing to grow her businessThe power of building a strong, consistent personal brand (including the story behind her signature glasses)Smart social media strategies: focusing your online presence on your niche and leveraging platforms for business growth, not distractionThe importance of comprehensive teacher training programs that go beyond just teaching poses to include philosophy, anatomy, and business skillsWhy investing in quality education and community creates lasting confidence and success in teaching yogaHow to shift your mindset around sales and marketing to build a thriving yoga business with integrityThe realities of building an online yoga business—hard work, patience, and dedication required for real resultsPractical advice for yoga teachers and studio owners looking to diversify income and create sustainable growthAngelica also shares insights on navigating industry myths, including a no-nonsense look at what Yoga Alliance registration really means.If you're ready to create a profitable, sustainable business with a solid foundation and authentic marketing, this episode offers inspiration from a true yoga business master.Connect with Angelica:Check out her podcast: Yogalebrity Follow her on Instagram: @yogalebrity Learn more about her YTT: Angelicagovaert.comWork with Jackie MurphySign up for our free Workshop on June 18thSay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program

Send Jackie A Message!Is your messaging actually connecting—or are you unintentionally getting scrolled past?In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.You'll learn:The difference between descriptive and belief-based messagingHow consumer behavior has changed (with real 2025 data to back it up)What buyers want now when they look at your offerHow to update your message so it fits your client's life, time, and needsWhy belief—not just benefits—is what sells nowThe #1 shift that makes your offer feel like the only real optionJackie also shares a real client example that turned a tired headline into one that doubled conversions—and she invites you to a free workshop where she'll walk you through a live messaging upgrade for your own business.This episode is for you if:You're getting clicks but not conversionsYour sign-ups have slowed even though your offer is solidYou're still using the same messaging you wrote in 2020You want to stand out in a crowded wellness market

Send Jackie A Message!In this special Q2 listener Q&A episode, I'm diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks. You'll hear how I plan my weeks for maximum momentum, what I coach my clients through when they're stuck choosing between 12 “important” projects, how to know if it's time to stick or pivot your marketing strategy, and how to connect with pelvic health professionals in a way that builds trust and reputation over time.This is one of those episodes that blends strategy and mindset, visibility and relationships, and the kind of advice you can apply this week—no downloads, no drama, just clarity.In this episode, we cover:How I batch my calendar based on energy, not taskMy 5-day rhythm for studio CEOs and why it worksHow to prioritize important work using the Eisenhower MatrixThe biggest marketing mistake I see (and how to fix it fast)When to stick with a strategy vs when to pivotHow to build Rich Relationships that lead to real, lasting referralsOne simple weekly practice that grows your business without burning you outDoing more doesn't mean you're moving forward—it just means you're tired. Let's fix that.Work with Jackie MurphySay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program

Send Jackie A Message!You've hired the help. You've delegated the tasks. So why does it still feel like you're the only one actually carrying the vision? In this episode, we're breaking down why your team might be checking boxes—but not moving the business forward—and how to fix it with one simple shift: getting everyone aligned around one clear, specific goal.You'll learn how to lead your team with clarity, what the real cost of vague direction is, and how to create team-wide momentum using the 4R framework and principles from The Five Dysfunctions of a Team. If you're a business owner ready to stop micromanaging and start multiplying, this episode is for you.What You'll Learn:The hidden reason your team might be stalling progressWhat Patrick Lencioni's model teaches us about shared goalsHow to make the business goal clear, public, and repeatableWhy clarity creates accountability (and what to say in every meeting)How to connect day-to-day tasks to the big visionKey Quote:“A clear goal, owned by the whole team, is the fastest path to results.”Resources & Links:→ DM me the word GOAL to join the Grow Mastermind waitlist→ Click Here to sign up or learn moreWork with Jackie MurphySay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program

Send Jackie A Message!Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.Seasonal shifts don't have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions.Here's what you'll learn:Why summer slowdowns aren't always a sign your studio is strugglingHow to shift client mindsets with compassionate, flexible messagingWhat to say (and what not to) when members consider stepping backHow to be consistent through the summer and set your business up for strong fall revenue.You don't have to fight the season—you can lean in and move with it.Work with Jackie MurphySay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program

Send Jackie A Message!Ever wonder what actually goes on behind closed doors in a fitness franchise deal?In this episode, I'm sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what shocked me (and what didn't), why I ultimately said no, and how that experience completely reshaped how I lead and scale my own business.Whether you're a yoga studio owner, Pilates teacher, or service-based entrepreneur, this episode will help you rethink how you're building your business—and why ownership, structure, and scalable strategy matter more than ever.What You'll Learn in This Episode:The real numbers behind franchise ownership: what's required before day oneHow corporate models bake in mentorship, sales goals, and marketing systemsWhy paying 8% to someone else might be the wake-up call to invest in your own brandTwo non-negotiables that made me walk away from the dealHow one decision I made in anticipation of the franchise helped me scale faster than everThe difference between running a business and owning a brandThis episode is for you if…You're a wellness entrepreneur ready to lead like a true CEOYou've been operating without a solid marketing or sales strategyYou want to build something that's scalable and sustainableYou've been considering franchising, or you're curious how it worksWork with Jackie MurphySay Hi on Instagram @studioceoofficialLearn about The Studio CEO Program

Send Jackie A Message!Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth.Those "quick" five-minute tasks—responding to DMs, handling sub requests, ordering supplies—aren't so quick when you add them up. They could be stealing hours of your week that could be spent on actual leadership. When you're stuck in this reactive cycle, your business becomes completely dependent on your constant presence and availability. This isn't just unsustainable; it's a recipe for burnout.In this episode, I'm breaking down:How doing everything yourself can stop you from reaching your goalsThe two foundational roles every growing studio needs (and how they are different).A quick self-assessment to determine your most pressing hiring need.How intentional onboarding sets your team up for real ownership over timeHow strategic hiring lays the foundation for sustainable, long-term growthYou don't have to be the glue holding everything together. True leadership means building a team that runs with you, allowing your business to scale while you reclaim your time, energy, and passion for the vision that started it all.   Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Studio CEO Program Apply for the The Grow Mastermind

Send Jackie A Message!You're getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment.In this episode of the Studio CEO Podcast, Jackie breaks down:What it really means when people click but don't buyWhy 98% of visitors won't convert on their first visit (and why that's okay)How to stay consistent when your strategy is starting to workWhat your audience needs to say YES (hint: it's not a new strategy)The 17-touch rule and why repetition isn't annoying — it's necessaryThe key objections you're not addressing (yet) — and how to shift thatIf your studio has plenty of interest but few conversions — this one's for you.Ready for deeper support? Learn more about the Studio CEO program inside the episode.Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Studio CEO Program Apply for the The Grow Mastermind

Send Jackie A Message!Leadership isn't about having all the answers—it's about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it reshaped the way I lead my business and my team.If you're stuck in operator mode, constantly putting out fires and feeling frustrated by your staff, this conversation is your invitation to step into a new kind of leadership—one that centers care, connection, and real growth.In this episode, you'll learn:The identity shift from business owner to leaderWhy your team craves meaning, not just managementHow to move from burnout to aligned leadershipWhat to prioritize daily to build a strong, people-first cultureReady to develop both your business and leadership skills? Check out the Studio CEO program, designed specifically to help yoga and Pilates professionals grow thriving, sustainable businesses. Use our special discount code for $200 off when you join this week!Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Studio CEO Program Apply for the The Grow Mastermind

Send Jackie A Message!Ever felt like walking away from your studio? That “I can't do this anymore” moment might hold more wisdom than you think. This episode isn't about pushing through burnout—it's about listening to what those quitting thoughts are really trying to tell you.Most studio owners think they need better marketing or pricing. But what's often missing is the deeper self-concept work—the quiet, internal shift that changes everything. If you've ever asked, “Who am I to charge that much?” or “Maybe I'm just not cut out for this,” this conversation is for you.Inside this episode:Why the urge to quit is actually an invitationThe mindset blocks keeping you stuck (and how to move through them)A 3-part framework to reconnect with your role as a leaderHow to stop strategy-hopping and start building from a place of alignmentWe're pulling back the curtain on what it really looks like to lead through the hard seasons—and how to come back to yourself in the process.Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Building trust doesn't have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—much faster.I have seen so many new entrepreneurs wait until they feel "established enough" before charging premium rates or expanding their business. However, the most successful studio owners know that credibility can be borrowed, not just earned over time.In this episode, you'll learn:What "borrowed trust" is and how it worksWhy your location can impact your studio's credibility instantlyHow collaborations, guest appearances, and strategic partnerships can fast-track trust with your audienceWhy your service quality must match the trust you inherit for lasting successIdentifying trusted entities to align with in your businessTune in to discover how you can leverage borrowed trust to save years of struggle and start serving your ideal clients faster.Work with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!What if the biggest obstacle to your studio's growth wasn't the market—but your own doubts? For Mariesa, leader of Island Movement, achieving her vision meant shifting her mindset, letting go of doubts, and stepping into leadership. Now, she's built a thriving community, scaled her revenue 10x, and continues to break records in 2025.In this episode Mariesa shares:Her journey from physical therapist with a small yoga room to the leader and co-owner of a three-floor wellness center.The creation of her own training program: The Movement MethodWhat it took to build a vibrant 200+ member community in a transient Caribbean market—in spite of doubts.Learning to use data to back business decisions rather than relying on opinions or listening to internal fearsThe shift from feeling scared about a $2,000 investment to confidently investing $100,000. How the right support makes all the difference in knowing what to let go and what to pursue. If you're ready to think bigger and build a sustainable, high-impact studio, this episode is for you. Tune in now!Connect with Marisa: Instagram: @its.mariesa + @islandmovementWebsite: Island MovementWork with Jackie MurphySay Hi on Instagram @thebusinessofyogaLearn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Eighteen months ago, my world turned upside-down. I discovered my husband's addiction, and despite running a successful seven-figure business, I retreated. I pulled back on marketing, stopped podcasting, and focused on serving my existing clients while I navigated the hardest season of my life.When I finally emerged from my healing cocoon this January, everything had changed. The business landscape looked different, my audience needed to reconnect with me, and my old marketing strategies no longer felt aligned. This pushed me to rethink how I show up—shifting from business-focused content to sharing my personal journey and building deeper, more authentic connections with my audience.In this episode, I share:

Send Jackie A Message!What if creating a strong yoga community wasn't about having it all figured out—but about starting small and letting it evolve? Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loyal, engaged studio in just one year.In this episode, Erin shares:her journey to discovering yoga and powerful connections she found between faith, breath, and bodily awarenessThe power of “agile studio development” (start messy, perfect later)Why connection—not perfection—is the key to community buildingUnderstanding that business growth comes from embracing your strengths and allowing your capacity to expand naturallyA game-changing mindset shift: Your students don't just want a space to be loved—they want to love in your space.Whether you're just starting your wellness business journey or looking to strengthen your existing community, Erin's story offers a refreshing reminder that success comes not from following a rigid formula, but from aligning your business with who you truly are and creating space for others to do the same.Connect with Erin:Want to connect with Erin beyond the podcast? Head to whatupbuttercup.com—her digital front porch! There, you'll find links to her writing, coaching, social media, upcoming events, and everything else she's creating. Whether you're curious about The Stillness Practices, restorative yoga, or just want to follow along, it's all in one place. Come say hi!https://www.theyogabossgroup.com/pack-your-class-challenge-pod Work with Jackie MurphyStart with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!What if your mindset around financial success is holding you back?Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest money blocks holding you back and show you how to reframe wealth as a tool for growth—not greed.In this episode, we'll explore:Why your mindset around money is limiting your successHow financial stability allows you to serve more people, not fewerThe hidden fears keeping you stuck in scarcitySimple shifts to charge what you're worth—without guiltA new way to view wealth as fuel for your missionIf you're ready to take your impact to the next level and address your relationship with money, consider joining the waitlist for the Grow Mastermind. It's your chance to build a thriving business that doesn't just get by but thrives. It's time to become the Studio CEO and create lasting impact. https://www.theyogabossgroup.com/pack-your-class-challenge-pod Work with Jackie MurphyStart with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Ever feel like burnout is standing between you and the life you actually want?In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection. Her journey proves that the ability to feel emotions deeply isn't a weakness—it can be the foundation of a powerful, purpose-driven business.In this episode, we cover:How being an Empath led Mariah to yoga—and helped her find her nicheThe mindset shifts that helped her launch and grow her businessBalancing entrepreneurship, motherhood, and emotional well-beingIf you're ready to build a business that aligns with your values and supports you through different stage of life, this episode is for you.Connect with MariahInstagram: @honeybeyogaWebsite: www.honeybeyoga.com/sales-pageWorkshop: Improved Quality of Life Work with Jackie MurphyStart with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or looking for smarter ways to scale, this episode is filled with insights to help you create a sustainable, thriving business.In this episode, we'll dive into: How to simplify your offers to boost sales and reduce client confusion Why prioritizing memberships over drop-ins leads to predictable incomeThe power of a well-structured core offer to drive financial stabilityMarketing strategies that ensure consistent enrollment and revenuePlus, we explore how creating a Most Valuable Offer (MVO) and Premium Value Offer (PVO) can reshape your business model for lasting success. If you're ready to step into the CEO role and take control of your studio's future, this episode is for you!Tune in now and start building a business that supports both your passion and your paycheck.Work with Jackie MurphyStart with the Thrive in 2025 Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!What if your yoga or Pilates certification program could attract an entirely new audience and significantly boost enrollment? Welcome to the Episode 14 of the Studio CEO Podcast, where I teach you how to break free from the common marketing pitfall of speaking only to those already interested in certification. In this episode of Studio CEO, you'll learn: How to transform your approach by broadening your reach to individuals seeking career changes or new opportunities. Strategic insights on guiding potential clients from initial curiosity to full commitment, ensuring your program doesn't just plateau—but thrives. Unlock advanced marketing skills with our newly revamped Grow Mastermind program, designed to empower you with tools like re-marketing ads, enhancing your Google presence, and automating business processes—all crucial for taking your business to the next level.By understanding the varying levels of awareness among potential clients, you'll learn how to connect with each group effectively and showcase the unique aspects of your programs. Don't miss the chance to learn how to lift your marketing game to new heights.Work with Jackie MurphyStart with the Thrive in 2025 Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!It's been five years of this podcast, and after a challenging season, I'm back—reenergized and ready to reconnect with you. To celebrate, I'm kicking off February with an exciting giveaway and diving into something every studio owner needs: how to get your team to be more productive without working more. Productivity isn't about doing more—it's about leading better. In this episode, I'll share:✔️ How self-leadership and mindset shifts can completely change the way you run your studio✔️ The compounding effect of small, strategic actions in your business✔️ How to go from reactive to proactive so you and your team can work smarter, not harder✔️ Why clear communication and expectations are the real keys to a productive, happy teamWhether you're running a one-person show or leading a full team, these strategies will help you create a culture of trust, efficiency, and ease. Plus, I'll share how you can dive deeper inside The Business of Yoga Program or Grow Mastermind.

Send Jackie A Message!Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a confident yoga business owner successfully launching a teacher training program. Through embracing self-care and focusing on meaningful connections with students, she has created a thriving enterprise that empowers both herself and those she teaches. • Transitioning from corporate to yoga teaching • Embracing online learning to enhance teaching • Building confidence to leap into entrepreneurship • Launching day retreats and customizable offerings • Designing a teacher training program based on tradition and science • Importance of self-care for yoga teachers • Creating meaningful connections with students • Celebrating financial success while improving family lifeConnect with Tabby: https://www.instagram.com/heyyogamamaofficial/ Work with Jackie MurphyStart with the Thrive in 2025 Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episode. Mia initially found yoga in 2016 as a way to find peace and clarity as a new mother. Her dedication to the practice transformed her life, leading her from a passionate student to an ambassador, then to a teacher, and finally to owning her own studio by 2022. We dive into her world as she shares the personal and professional shifts that guided her entrepreneurial path, offering wisdom on embracing new roles with grace and gratitude.We then shift gears to explore Mia's strategic expansion into a second location and the exciting addition of a strength training studio. Her path from one-on-one coaching to joining a mastermind group highlights the blend of personalized and communal support that fueled her growth. Mia candidly discusses the challenges of managing diverse client demographics and the innovative strategies she employed to attract new members, creating a vibrant community that bridges yoga and strength training.Finally, intuition and support take center stage as Mia underscores their importance in successful business leadership. Trusting her instincts has been a crucial part of her decision-making process, and we delve into how this has impacted her team dynamics and business milestones. Through personal stories and analogies, we highlight the ongoing support systems Mia advocates for, emphasizing their role in maintaining balance and fostering growth. This episode is packed with insights and personal anecdotes that will resonate with studio owners and entrepreneurs aiming for success in both life and business.Work with Jackie MurphyStart with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Unlock the secrets of crafting a business routine that not only fuels growth but also offers peace of mind. Ever wondered how the prefrontal cortex can be the game-changer in your daily planning? Join me, Jackie Murphy, on the Studio CEO Podcast as we explore the art of mindful scheduling and the power of strategic action to keep procrastination at bay. Learn how to harness your brain's potential to align every action with your goals, ensuring consistent progress and productivity.Discover the transformative impact of effective daily planning in alleviating the stress of indecision. From organizing your tasks to prioritizing self-care and fostering meaningful client relationships, I'll share my personal approach to maintaining momentum in business. Whether it's planning your day the night before or setting your weekly priorities, a well-structured routine can free you from the mental clutter of unfinished tasks. Let's talk about how focusing on small but important tasks consistently can prevent overwhelming backlogs and create a path to long-term success.Step into a balanced routine that thrives on flexibility and stability, even when managing the chaos of raising toddlers or handling unexpected life events. I'll reveal how personal workouts can rejuvenate your energy and release stuck emotions, an essential element for those in demanding roles. Additionally, learn how I turned transitional periods into golden opportunities for growth, laying the groundwork for a successful future. If you're curious about advancing your business skills, especially in the context of yoga or self-coaching, consider joining the Business of Yoga course to prepare for a year of significant growth. Let's build a routine that not only supports your professional aspirations but also enriches your personal well-being.Work with Jackie MurphyStart with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!What if you could transform your yoga business into a thriving powerhouse by 2025? Join me, Jackie Murphy, as we explore the untapped potential within the yoga and Pilates industry, projected to skyrocket to $215 billion by the end of 2025. This episode is all about stepping up and transitioning from hope to a mindset of inevitable success. By embracing your role as a studio CEO, you can create a vibrant community that not only serves clients but also fulfills your personal and financial goals. I promise you'll gain insights into how to seize this critical period at the end of 2024 and the beginning of 2025 to make your dream business a reality.Diving deeper into the essential skills for success, we'll cover everything from financial management to leadership and marketing. Learn how to align your actions with your vision for 2025, and discover the importance of intuition in making bold decisions. I introduce the Studio CEO Success Bundle—a 12-month program packed with coaching and mentorship to help you embody the studio CEO identity. If you feel called to make a bigger impact in your community, connect with us to see how this can be your next step. Your journey towards a thriving, impactful business begins here.Work with Jackie Murphy The Studio CEO Success Bundle: Click here (Ends December 2nd 2024) Start with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Picture this: you're a yoga or Pilates studio owner looking to not just survive but thrive in a competitive industry. Is it possible to leverage premium value offers to transform your business? Yes, it absolutely is—and this episode is all about showing you how. Join me, Jackie Murphy, as I share insights from a recent free masterclass on pricing and recount my experiences from a transformative business mastermind in New York City. These events highlighted the power of community and collaboration, as like-minded entrepreneurs came together to tackle shared challenges and uncover innovative solutions.By shifting your focus from affordability to personalized, high-touch experiences, you can stabilize and scale your revenue while meeting the evolving expectations of your clients. Discover how transformative high-end membership models, like those pioneered by Tracy Anderson, can be adapted to fit any business size. I'll share real-world examples of businesses that have successfully implemented premium offers, proving that even without a hefty price tag, you can create offerings that captivate and transform your clients' lives.Ready to elevate your business and become a Studio CEO? Be inspired to take action now, creating meaningful projects that serve your community. Don't wait to build impactful offerings that will continue to grow your brand and sustain your business. Engage with me on social media at The Business of Yoga, where we can continue this conversation and explore any questions or topics you want to dive into in future episodes. Let's finish this year strong with the "Pack your Classes Challenge" and set the stage for long-term success.Are you ready to challenge everything you believe about making money and reaching more students? Register today for The Pack Your Classes Challenge Click Here: https://www.theyogabossgroup.com/pack-your-class-challenge-podSpace is limited and we start soon!Work with Jackie Murphy Start with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Discover the transformative journey of Francesca Cervero, a seasoned yoga teacher who turned her passion into a thriving private practice without the crutch of social media. From her roots as a college dancer to finding profound insights through Bikram and Jivamukti yoga, Francesca shares how these experiences shaped her understanding of mindfulness and self-awareness. Her story is an inspiring testament to the power of cultivating genuine connections with students, which not only enhances the teaching experience but also bolsters business success. You'll learn the secrets behind Francesca's client engagement strategies, emphasizing the personalized approach that led to impressive word-of-mouth growth long before the digital age.In our conversation, Francesca offers invaluable insights into the art of nurturing long-term student-teacher relationships. Explore her techniques for establishing trust, providing students with what they seek, and gently guiding them into deeper practices. She candidly discusses her work with yoga teachers, focusing on skill enhancement and reducing the marketing frenzy. This episode is a treasure trove of wisdom for yoga teachers eager to make meaningful impacts and create a sustainable practice, as Francesca illustrates the privilege of supporting students through various life stages. Tune in for an episode filled with practical advice, inspiring narratives, and a roadmap to building a successful private yoga practice.Are you ready to challenge everything you believe about making money and reaching more students? Register today for The Pack Your Classes Challenge Click Here: https://www.theyogabossgroup.com/pack-your-class-challenge-podSpace is limited and we start soon!Work with Jackie Murphy Start with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Can a yoga or Pilates business become more than just a place for exercise? Discover how the concept of a "third place," as defined by sociologist Ray Oldenburg, can transform your studio into a community hub where students aren't just attendees—they're family. Join me, Jackie Murphy, as I recount my personal journey from leaving a studio in 2019 to building a thriving coaching career in New York City. We'll uncover the secrets to fostering high retention rates and generating organic growth through a strong community focus, where students not only keep coming back but also bring their friends.Elevate your role as CEO and embrace actionable strategies to create a space where everyone feels they belong. From hosting engaging events beyond your regular schedule to leveraging the synergy of business masterminds, we'll explore practical steps to increase client loyalty and turn them into brand ambassadors. As consumer priorities shift in our post-COVID world, learn how to integrate community elements into your offerings and scale your business without burning out. Prepare to be inspired by real-world advice that emphasizes the importance of hard work and the supportive power of community in your entrepreneurial journey.Work with Jackie Murphy Start with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!How can you transform hesitant leads into loyal, paying clients? Join me, Jackie Murphy, on this episode of the Studio CEO Podcast, as we unpack the magic question that turns indecision into commitment. You'll learn why indecisiveness not only harms your business but also leaves potential clients stressed and dissatisfied. By embracing a mindset that anticipates success and expects positive responses, you'll see a noticeable boost in your conversion rates and profitability.We'll also dive into actionable strategies for mastering sales conversations. Discover the power of asking direct questions to gauge client readiness and the importance of keenly observing body language and listening to responses. This episode introduces you to the Business of Yoga program, designed to equip you with comprehensive tools for handling objections and achieving impressive conversion rates. Whether you're a yoga studio owner or running another service-based enterprise, these insights are tailored to help you close more sales and thrive in your business.Enter to Win: The Daily Practice Planner 1. Leave a rating or review 2. Screenshot 3. Email your screenshot to support@jackiegmurphy.comWork with Jackie Murphy Start with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Get a behind-the-scenes look at what it takes to blend passions into a successful business with Dr. Kennedi Pierce, the mastermind behind Journey Mindfully, an innovative infrared yoga studio. In this episode Dr. Pierce shares her entrepreneurial journey from developing a love of chiropractic care through her aunt, to discovering yoga in high school, and ultimately opening her own practice and studio.You'll hear how she was able to overcome challenges as she recounts a particularly stressful year filled with personal and professional milestones—opening her studio, completing chiropractic school, and planning a wedding—and how she learned the importance of giving oneself permission to rest and reflect. We discuss the impact of cultivating effective leadership and the results of stepping back to trust and empower her team. Dr. Pierce's story shows us the importance of changing your mindset and stepping into the role of CEO in order to build a thriving business amidst life's unpredictable challenges.Dr. Pierce shares how she has utilized actionable advice from the Grow Mastermind to maintain team engagement and plan for the future, how the community has been a source of support and inspiration, and how staying connected with like-minded individuals has been crucial for sustained success. This episode offers valuable lessons on building an inspired and motivated team and creating a business that serves both you and your clients.Connect with Dr. Kennedi Pierce!Journey Mindfully WebsiteInstagram: @JourneyMindfullyYoga @dr.kennedipierce_yogaAre you ready to challenge everything you believe about making money and reaching more students? Register today for The Pack Your Classes Challenge Click Here: https://www.theyogabossgroup.com/pack-your-class-challenge-podSpace is limited and we start soon! Enter to Win: The Daily Practice Planner 1. Leave a rating or review 2. Screenshot 3. Email your screenshot to support@jackiegmurphy.comWork with Jackie Murphy Start with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Ever thought about transforming your passion into a thriving studio business? In this episode we talk to Heather, the founder and CEO of We Be Yoga and We Be Yoga School, who did just that. Heather shares her journey with yoga, the process of launching her studio during the height of the pandemic, and learning the different elements of effective leadership as she transitioned from owner to CEO.We discuss the everyday processes of business and marketing, and how mastering digital systems and tools empower CEOs to quickly take action on new concepts and fuel their creativity.Heather tells us how she was able to make the necessary mindset shifts required for pricing and selling premium programs with confidence. You'll hear about the remarkable strides her business has taken over the past year, and how she's been able to more than double her revenue since joining the Grow Mastermind Group.In this episode you'll get insight into Heather's decision-making process between hiring an ad agency and joining the Grow Mastermind group, and why ultimately choosing the mastermind has paid off in long-term benefits, including a community of other CEOs and practical business support.  Heather's story is proof that it is possible to scale your studio business successfully while staying grounded and maintaining joy in the process.Connect with Heather!We Be Yoga WebsiteInstagram:@webeyogastudioAre you ready to challenge everything you believe about making money and reaching more students? Register today for The Pack Your Classes Challenge Click Here: https://www.theyogabossgroup.com/pack-your-class-challenge-podSpace is limited and we start soon! Enter to Win: The Daily Practice Planner 1. Leave a rating or review 2. Screenshot 3. Email your screenshot to support@jackiegmurphy.comWork with Jackie Murphy Start with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Have you ever wondered how to start and grow a yoga studio while growing a family? In this episode of The Studio CEO podcast, we talk to Katelyn, the owner of Port City Power Yoga in Wilmington, North Carolina. Katelyn shares her story of opening her studio in 2020 with the support of her husband, and how she manages life as a mom of two energetic boys while running her business.Katelyn explains how she went from being part of the Yoga Boss group to implementing advanced strategies from the Grow Mastermind program. She shares how she learned to delegate tasks, hire the right people, and set big goals - like reaching $10k-$20k in monthly revenue! We discuss the differences between the Yoga Boss program and the Mastermind group, and how to decide which program is right for you depending on where you are at on your journey.Katelyn has lived most of her life in North Carolina and now calls Wilmington home. She is passionate about helping others through the power of yoga and created a Baptiste-inspired yoga studio just a short walk from her house. If you're a yoga studio owner or want to start your own business, Katelyn's story offers helpful insight and inspiration to get you started!Connect with Katelyn: Www.portcitypoweryoga.comhttps://www.instagram.com/portcitypoweryogaWork with Jackie Murphy Start with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

Send Jackie A Message!Welcome to The Studio CEO Podcast episode number 1, "Unlocking Seven Figure Success: From Owner to Studio CEO." In this episode, you'll learn: -What Jackie created in the podcast hiatus-The difference between a business owner and a Studio CEO-What to focus on to ensure long-term success and sustainability -How to enroll in The Pack Your Classes Challenge Are you ready to uncover the strategies for expanding your yoga or Pilates business and evolve from a regular business owner to a successful Studio CEO? Join me, Jackie Murphy, in our first episode, where I'll share valuable insights from my journey and the achievements of my clients. Learn why embracing a CEO mindset is crucial for surpassing financial limits and realizing your monetary aspirations, whether reaching your first $1,000 month or hitting the seven-figure milestone. We'll delve deeper than just day-to-day tasks to focus on strategic expansion, leadership development, and the significance of staying passionate while efficiently delegating responsibilities.Prepare yourself for an exciting chance to propel your business with our upcoming "Pack Your Classes Challenge," which starts on September 9th 2024. Over five transformative days, you'll receive targeted training to help you attract more clientele, enhance your leadership skills, and attain your business objectives. Don't overlook this opportunity to make a substantial impact while enjoying yourself. Enroll via the link provided in the show notes and take that initial step towards becoming the CEO that will drive your business forward. Tune in and gear up for a flourishing future full of growth opportunities!Work with Jackie Murphy Start with the Pack Your Classes Challenge Learn about The Business of Yoga Program Apply for the Mastermind

This is an episode where I'm giving you more vulnerability and behind-the-scenes than I typically do. I'm actually recording from the hotel room I have to myself in Palm Beach, Florida, where I came to take a break after the hardest, most intense year of my life. I'm at one of those points where I need to really prioritize my and my family's well-being.And while I'm more grateful now than ever for the business I've built and the kind, supportive clients I work with — something that does have to change (for now) is the podcast.So we're going to conclude this season and Yoga Boss Podcast will take a pause.I'm going to spend the Summer pouring into myself, my family and my clients — and I will come back refreshed and ready to deliver you more quality episodes later on. Please enjoy listening to or revisiting the 215 episodes we've accumulated for you over the past four years in the meantime!  And if you're eager to get continued guidance and support, check out the links below because The Business of Yoga Course and Membership will be going strong.IN THIS EPISODE, YOU'LL LEARN:How "consistency in your business" is important and can look a lot of different waysHow I've come to these decisions and what's been easy (and hard) about itThe skill of gracefully saying No to things that aren't meant for you anymoreWhat mature business owners need to focus on, to make hard decisions and handle tough timesA question I'm using - that you can pose to yourself - to make a decision you trust in moments like theseGet more!Make sure you follow @thebusinessofyoga on Instagram - where I will still be posting!If you want weekly Coaching, join The Business of Yoga Course and Membership. Master the business skills you weren't taught in teacher training. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

Marketing is a skill you can learn and master over time. And one you need to! Because most of us don't leave Teacher Training with the skill of Marketing in our back pockets.Here's a great analogy to distinguish marketing from the different media types we'll break down in today's episode:Marketing is your message. You build and work on crafting it over time. It's like the water you serve people. Media are the tools you use to deliver that message. Like the many different glasses you can serve the water in.When  you know how to master your marketing, and you know the different media you can use to deliver it, you can effectively get your message out there, make more sales, and grow your business!IN THIS EPISODE, YOU'LL LEARN:What Earned Media is and how to generate it What Owned Media is and why it's so valuableWhat Paid Media is and how to know when it's time for you to use itGet more!Grab your Free Ticket for the next masterclass on April 22: How to Grow Your Yoga Business on InstagramFollow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

So many of the Yoga Boss Podcast episodes give you massive information in the form of actions to take and strategies to employ.In fact, in one of my most popular masterclasses (How to Grow Your Yoga Business on Instagram), I give you step-by-step guide for exactly what to do in your IG Stories, what to post, etc. Grab your Free Ticket for the next masterclass on April 15!Today, I want to convey the MOST important thing when it comes to creating results in your business. Because it's not just actions you take. The limitations you face in your business will be predominantly created in your mind. The wins you experience will be too!Your mind is like a projector. The thoughts you're thinking will project out onto reality.Today, we're diving into how to understand your thoughts, how to best respond to 6 common limiting fears, and how to build a mindset that will set you up to create AND experience success in your business. Thinking like a business owner is a business skill that you have to acquire.This is the first step!IN THIS EPISODE, YOU'LL LEARN:What happens in your business when you truly understand your mind and your beliefsThe breakdown of where different thoughts come from in your brainThe 6 key fears to look out for as potential "oversensitive smoke alarm" thoughts How to turn "I can't" into "How can I?"Get more!Grab your Free Ticket for the next masterclass on April 15: How to Grow Your Yoga Business on InstagramFollow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

In Episode 213, I teach you exactly what you should be doing in your after class announcements.This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner.Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k. Why? Because I didn't have the business skills I needed to make sure the time I spent teaching turned into more revenue.I didn't have anyone telling me "You need marketing and selling skills, and you need to create an irresistible offer." I was just hoping my after class announcement would make people want to do a Private Session with me, or join a Retreat with me. But just saying the logistics of your next offer out loud will not generate revenue. When you do these announcements right, your students will rave about their experience at your studio or in your class, they'll refer more people to you, and your sales will increase!IN THIS EPISODE, YOU'LL LEARN:How to differentiate delivering from sellingWhat most Yoga businesses do wrong hereWhy the Bystander Effect keeps people from jumping on your after class announcementExactly what you need to make a clear, well-crafted offerHow many logistics to include in your announcement (hint: zero)Get more!Follow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.

If you don't follow me on Instagram yet, make sure you do now! @thebusinessofyogaFrom time to time, I'll ask you to let me know what questions you have, and create an entire podcast episode around the answers - which is exactly what we're doing today.These episodes give me chance to share more behind-the-scenes info about who I am and how I run my business.  And you get answers to the specific questions on your mind!Question 1: "P+L / Good finance standards to follow?"Question 2: "Tell us about your relationship with sleep"Question 3: "Where's the balance between being bold and being pushy when having an initial conversation with leads"Question 4: "Do you get distracted? What do you do to pull back into consistency, focus and what matters?" IN THIS EPISODE, YOU'LL LEARN:Finance standards for your Yoga Business, what to track, and how to evaluate itMy personal approach to and mindset around sleep How to talk to potential clients without being pushy How I use planning to stay focused in my business while still staying open to new ideas, and how I decide what matters most My strategy for staying focused throughout each day (and what I do when I get distracted!)Get more!Get the free "How to Grow your Yoga Business on Instagram" MasterclassFollow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, message me on IG to learn about the Grow Mastermind: @thebusinessofyoga 

If you want to grow your Yoga Business but don't want to use social media, I'm here to tell you it's possible.In this episode, I'm giving you five different ways to grow your business that will work online and offline! PS, if you do want to use the tool of social media to grow your business - I say, let's do it. I want you to know you don't have to hate or dread posting, or forever struggle to figure out what to say. (As a member of The Business of Yoga Membership, you get an email every single week with four Reel Prompts, including trending audio, the "hook" language, and text for your caption and call to action. You also get forty-four more ways to grow your business! Get in on this right now!)IN THIS EPISODE, YOU'LL LEARN HOW TO:Look at your reasons for not wanting to use social media (and make sure they're really aligned for your business)Become a person of influence in your fieldIntentionally build a referral-based business "Be a host" (and why)Collaborate with other business ownersNail your email marketingGet more!Follow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Join here.If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, message me on IG to learn about the Grow Mastermind: @thebusinessofyoga 

Ready to work less in your business AND make more money?Keep listening. Because I know you didn't start your business to be burnt out and overwhelmed.You started it because it's something you're truly passionate about. And you want that passion to help you build a life you love - not take away from it! What's going to make the difference for you is getting into BIG action. And not staying stuck in inaction.This means not waiting for the "perfect circumstances" until you take action like showing up in social media or talking to people about your course.And not getting stuck in the "idea phase" of deciding your offer, your pricing, your niche. Inaction keeps you from serving the students you're meant to serve.But it's not your fault if you feel stuck. Doing the same things you've always done (i.e. never risking failure) feels like it'll keep you safe - at least to the primitive part of your brain! Your job is to bring awareness to what's going on here. And to intentionally choose what you want to create.  You have to be willing to get out of your comfort zone and take Big Action to put yourself in the right position for the opportunities to grow your business when they come.Wealth loves speed. So go take Big Action. And watch your wealth grow!IN THIS EPISODE, YOU'LL LEARN:Why taking more action is going to make you more money How to stop doing work "in your head" and start doing it out in the worldHow to organize your schedule using Free Days, Implementation Days and Delivery DaysWhat we're doing in the Grow Mastermind In-Person Retreat that demonstrates big action perfectly!Get more!Find out if the Grow Mastermind is the right fit for you: Message me @thebusinessofyoga on IGRegister for The Grow Challenge (Feb 19-23rd 2024) to learn how to make more in your Yoga Business and keep more profit!Follow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply here

Have you ever hit a point in your business where it feels like you've tried everything, but you still haven't been able to accomplish your goal?How do you know what to do next?? This episode is for you.We're going to talk about the necessary shifts in your mindset and your actions, if you're not seeing the success you want.    You may have only scratched the surface of what you could be doing towards your goals! It's easy to spend a lot of time doing busywork that doesn't actually move your business forward. Inside the episode, I explain exactly how to tell if you're taking "action for action's sake" and why it's not generating results.  It's also easy to avoid the risky, uncomfortable things that will truly create the success you want!Today, I share how my expectations were off about what it would take to achieve a specific goal — and what I did next. And I share the scary decision I recently made to move my business forward (and what I'm expecting out of it)!Here's the truth: I don't want you to try to hit your goals.I want you to decide. Go all in. Do what it takes, for as long as it takes, to succeed.And don't be afraid of failing along the way!Yoda had it right: "Do or do not, there is no try.”  IN THIS EPISODE, YOU'LL LEARN:The 3 types of "return on investment" to look for from your actions, to see if they'll move your business forward vs. if they're busyworkWhat specific data to look to find out if you've really "tried everything" Why your expectations of what you'll need to do might be offGet more!Register for The Grow Challenge (Feb 19-23rd 2024) to learn how to make more in your Yoga Business and keep more profit!Follow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply here

Want to take time off and still hit your revenue goals? This is the episode for you! Even if you're not planning a maternity leave, but want to limit the hours/week you work, this episode will break down the steps you need to take to make the money you want to.In this episode, I share my personal experience of planning and taking time off for both of my sons. And I get real about what was hard, what worked well and what you can learn from it!Here's what changed the game for me: Having a very clear and specific goal in mind.Not just a revenue goal — a time goal. How much money do you want to make, and how much time do you want to take off?I help you know how to answer these questions, and walk you through my own processes for pausing clients, setting up evergreen and waitlist offers and honoring boundaries for my self-care (and more!).IN THIS EPISODE, YOU'LL LEARN:How to set up your business to take off the time you want, and still make the money you wantWhy you'll have more success when you take away any "shoulds" and shame around taking time off, and create your plan based on what's going to truly support youPersonal answers to questions I've received on IG about maternity leave and hitting goals (and how things were different for my first and second sons!)Get more!Follow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply here

Welcome to episode 206, "Is it wrong to want to make more in your yoga business?" First, an invite! Whether your January is already full of momentum, or you want to kick it into gear, you're invited to The GROW Challenge - starting Jan 29th 2024. It's designed to help you make more and keep more profit in your business. See you inside!In this episode, I explore the feelings of guilt and resistance that can come up when you think about wanting to make more money in your yoga business.You may have a dream of making six, or even seven figures in your yoga business. But you may also question whether that's greedy or wrong!Here's the truth: Your desire to grow will only serve the world. As you grow the students you serve, you help them become the people they need to be to go out and serve others. The ripple effect is so much more than you can ever imagine.  When you stop believing the lie that what you want "isn't meant for you," your desire, fueled with certainty, gets you into action. And that action brings your desire to fruition. IN THIS EPISODE, YOU'LL LEARN: Who most of the money made in the Yoga Industry goes to (hint: it's not yoga instructors!)Why it matters that 90% of women-owned businesses never reach $100kHow to think about what you want in a way that propels you to action, rather than puts you in an energy of lackThe mindset shift you need to build an unstoppable businessGet more!Join The GROW Challenge - starts Jan 29th 2024!Follow @thebusinessofyoga on Instagram  The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply here

Welcome to Yoga Boss episode 205, "The 2024 Vision Workshop.”We're going to talk about the the importance of creating a clear vision for your life and business in the future year 2024. The Importance of Goal Setting and SupportReflecting on the Past Year: Gratitude and DesireCreating Your Vision for the FutureVision Meditation: Imagining Your Future SelfIdentifying Your Whys and Embracing Your Future IdentityIn this episode, we cover how to visualize the wealth, success, and lifestyle changes you want to achieve, link them to tangible business goals, and translate these into everyday actions.IN THIS EPISODE, YOU'LL LEARN: The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply hereThe importance of the role of a yoga mindset combined with a clear business strategy.The Power of Imagination and Wealth Consciousness

Welcome to Yoga Boss episode 204, "Your Marketing Plan for 2024.”We're going to talk about the difference between a successful yoga business owner and someone who isn't quite successful and what really matters.The importance of  understanding what makes you unique.Consumers right now Are willing to spend money with specialists.Marketing is all about building and deepening relationships.Marketing in 2024 boils down to two things: building relationships and deepening relationships.In this episode, We are going to cover how you can build a sustainable business so that you don't have to teach all the time and all the places to all the people but still make the money that you want to make.IN THIS EPISODE, YOU'LL LEARN: Join The Grow Mastermind waitlist here.The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply hereMarketing in 2024 boils down to two things: building relationships and deepening relationships.The importance of being unique.

Welcome to Yoga Boss episode 203, “Creating a Island Movement & Five Figure Months with Mariesa .”This episode features our special guest Mariesa Barbara, founder of Island Movement Yoga and Wellness Center in St. Croix, US Virgin Islands.Reflections on the purpose of yoga practice and its influence over Mariesa's career path.Discussions around the process of expanding a business.Strategies used in transitioning to a new business location.Importance of community-building in the business.Trust yourself in business decisions.In this episode, Mariesa  shares how she navigated her transition from being an employee to a successful business owner, how she grew her membership and the importance of community in her business.Mariesa's Bio: As a yoga teacher and Doctor of Physical Therapy, I intertwine my love of ancient wisdom & practices with my scientific background. I am the founder of Island Movement Yoga and Wellness Center in St. Croix, US Virgin Islands. I am in the pursuit to feel alive, and my passion is holding space for community. IN THIS EPISODE, YOU'LL LEARN: Join The Grow Mastermind waitlist here.The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply hereMariesa can be reached at: www.islandmovementstx.comwww.mypelvichealing.comInstagram: @island.movement @its.mariesaUseful lessons Mariesa learnt in her business journey.The Importance of marketing strategy.

Welcome to Yoga Boss episode 202, “Youtube Channel to Yoga Life Book: Guest interview with Brett Larkin.”In this episode, Brett Larkin and I discuss getting into the yoga industry with the aim of helping students but struggling to make money, marketing your business, scaling to six-figures, and maintaining a yoga boss mindset.This episode features our special guest Brett Larkin, founder of Uplifted Yoga and author of 'Yoga Life Habits, Poses, and Breathwork to Channel Joy Amidst the Chaos'.The post-COVID Yoga business landscape as a hybrid of in-person and online.The importance of finding a yoga style that brings balance.Business trends change and to not take these fluctuations personally.The importance of understanding your dominant 'dosha' or mind-body type. The concept of 'soulmate' yoga poses to balance your nervous system quickly and effectively.In this episode, Brett and I discuss how she started out in the yoga industry, her journey of venturing into yoga business and handling motherhood.Brett's Bio:  Brett Larkin is the founder of Uplifted Yoga® and the author of Yoga Life: Habits, Poses, and Breathwork to Channel Joy Amidst the Chaos. Her Online Yoga Teacher Trainings have set the standard for quality online certification since 2015 and matriculated thousands of yoga teachers. Brett's award-winning YouTube channel with over half a million subscribers and Uplifted Yoga Podcast empower you to actively design your life using yoga's ancient wisdom. Yoga enthusiasts love her courses on Kundalini Yoga, Prenatal Yoga, and the Uplifted Yoga® Academy. Learn more at BrettLarkin.comIN THIS EPISODE, YOU'LL LEARN: Join The Grow Mastermind waitlist here.The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply hereFind Brett on Instagram here and on Twitter hereThe importance of having a certain level of detachment and maintaining a stable relationship with your business as you go through revenue fluctuations.Brett's Yoga Life Coaching Certification program as a response to the changing market demands.

Welcome to Yoga Boss episode 201, “Q&A Strategies, Challenges, and the Yoga Boss Mindset.”In this episode, I answer a series of questions related to concerns and challenges you're facing in the yoga industry. When to quit a full-time job to pursue a career in yoga.How to manage workshop requests at your studio. How to deal with the issue of clients trying to negotiate pricing.What to post on social media other than yoga poses. The importance of business strategies and adopting a yoga boss mindset for success.I also share some of my favorite business books for listeners to explore.In this episode, I answer your questions about the business of yoga  based on questions submitted by listeners.   IN THIS EPISODE, YOU'LL LEARN: Join The Grow Mastermind waitlist here.The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply hereThe importance of adopting a yoga boss mindset.Business book recommendations to further your study on the topics discussed today.

Welcome to Yoga Boss episode 200, “Number One Problem Stopping Yoga Business Owners: Confusion.”In this episode, I talk to you about the confusion we feel as new business owners and what to do about it. You will begin to master skills that you once felt were difficult by repeating them over and over.Business is a lot of decisions stacked on top of each other. Often, this creates confusion for new business owners. When you are stuck in confusion, you are stuck in inaction.Instead of resisting the feeling, allow yourself to feel and process the emotion of confusion. Give yourself a deadline to make your decisions. Allow yourself to entertain all the possibilities open to you by asking yourself, “If I had to know, what would I do.”The resistance you feel when you make decisions means growth. In this episode, we talk about the three important things you can do in December to promote business growth.  IN THIS EPISODE, YOU'LL LEARN: Join The Grow Mastermind waitlist here.The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply hereTips for when you feel confused in your business.Taking action brings clarity and information for your business.

Welcome to Yoga Boss episode 199, “Grow Your Business This December.”  In this episode, I talk about growing your business this December.  Schedule work hours on your calendar with details of what you will be working on and why.  Decide on the results you will get from the scheduled work you put on your calendar.  Create an experience your students will want to talk about and share with their network.  Start talking about the offers you plan to introduce in January in December.Build excitement for your future offer so your audience is excited ahead of time when the offer launches. In this episode, we talk about the three important things you can do in December to promote business growth. IN THIS EPISODE, YOU'LL LEARN: The Business of Yoga Course and Membership is open now. Join here.Private Business Coaching Available: Apply hereThe importance of surprising and delighting your customers.The importance of talking about your offer before it is available.