Podcasts about how brands

Most brands see influencer content as single posts, even when they're part of long-term partnerships. The best brands see these posts as the start of entire campaigns.Creators are more than marketing channels – they're shaping culture, setting trends, and even launching products that outperform legacy brands.This week, Paul welcomes Keith Bendes (Forbes Contributor, Creator Expert & VP of Strategy @ Linqia) to the podcast. Having spent years advising global brands, Keith knows the most impactful ratio of brand-to-creator content, why “unsexy” industries actually need creators the most, and how smart brands are using a mix of CGC (Customer-Generated Content) & paid media to scale trust at speed.You'll learn how to:Go From One Post to Full-Funnel Impact: The strongest brands don't solely run influencer campaigns – they integrate content from each one into every marketing touchpoint. The same creator content that wins on TikTok should be repurposed across paid, CTV, and even OOH.Partner with Influencers Before They Compete with You: Creators are selling products, yes. They're also launching their own. Nestlé's Unwell Hydration with Alex Cooper proves how brands can get in on the action: collaborate now, or risk competing later. Know the Difference Between CGC, UGC & Influencers: “The people with the following are the ones who build the culture”, Keith says. While CGC (Creator-Generated Content) & UGC (User-Generated Content) fuel performance, influencers set the tone. Expect tactical advice for using all three.The Future of Social Commerce & TikTok Shop: Affiliate strategies work, but don't mix them with influencer campaigns. If you want creators to build brand equity, don't turn them into salespeople.What Brands Keep Getting Wrong: You can't buy your way into relevance. The brands that win are the ones creating something people want to be part of.Rethink how you're working with creator content, before you fall behind.Chapters00:00 – Building Brand Culture for Advocacy02:03 – How Influencer Marketing Has Evolved04:07 – Winning Strategies for Brand Engagement06:14 – Earning Trust in “Unsexy” Industries09:06 – The Trust Factor in Content Creation13:41 – Where Paid Media Meets Influencer Strategy15:53 – Why Influencer Marketing Matters More Than Ever17:21 – Leveraging User-Generated Content for Growth20:06 – What's Next for Content Creation?23:05 – How Brands and Creators Build Together31:54 – The Changing Advice for Marketing Campaigns39:10 – The Future of Short-Form Video42:35 – Mastering Affiliate Marketing for Growth46:09 – Balancing Brand Equity with Sales Targets51:06 – Community, Culture & the Future of Brand AdvocacyRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Keith:On LinkedIn Via Linqia's WebsiteHear more from Keith on his podcast, Creator Economy Live!

Join the VENDO team as we break down the latest insights from TikTok Shop advertising! In this episode, we explore the top ad types, where they serve both on and off the platform, and how to structure your campaigns for maximum impact. Discover how TikTok's Creator Center and Symphony tools can elevate your brand's strategy, along with tips for boosting product visibility and driving sales through targeted, interest-specific ads. Topics Covered: - Advertising Types on TikTok Shop (2:35) - Where do these Off Platform Ads Serve (5:45) - GMV Max (6:59) - Best Practices for Ad Type Structure (9:06) - Interest Specific Campaigns (11:16) - Tik Tok Creator Center (13:22) - TikTok Symphony (17:05) - How Brands are Incorporating TikTok in their Social Advertising Strategy(21:28) - Holistic Approach to Budgets (23:24) - The Importance Showing Your Product (26:28) - Tips & Tricks (27:33) Speakers: Greg Rudolph, Sr. Digital Advertising Manager, VENDO Delaney Del Mundo, Director of Account Strategy, VENDO Ben Lee, Paid Social Advertising Associate, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Send us a Text Message.Instagram Reels has become critical for brand promotion. Of all the things you can do on IG (Stories, Posts, Carousels…), Reels is number one. SocialInsider studied this recently and found brands have increased their use of reels by 40% compared to the previous year because they're more engaging than single images or carousels. Brands should have a consistent calendar for creating reels, but also use other content formats like carousels to reach their goals on Instagram. And, as in any PR campaign, it's important to understand your audience and tailor content to their preferences. The “Reel” success for brands just might be in creating smaller, niche communities for more effective engagement.Listen For3:38 Why Reels is Number One on Instagram and How Brands have responded6:30 The Importance of a Content Mix9:18 Understanding Your Audience12:00 Why You Need to Get Their Attention in Three SecondsGuest: Adina Jipa, Founder and CMO Social InsiderEmail | LinkedIn | Instagram | Instagram Benchmarks Report Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the Show.

In this episode of Human Centered, host Nick Brunker chats with VML's global chief commerce officer, Beth Ann Kaminkow. They explore the ever-evolving world of commerce, emphasizing the importance of maintaining a human-centered approach amidst technological advancements. Plus, they discuss the emergence of 'Quantum Commerce', the influence of Gen Z consumers, and the impact of the impending 'cookie apocalypse'.Check out some of Beth Ann's additional articles referenced in the episode:How Brands can Navigate the Era of Quantum CommerceTomorrow's Commerce is Here Today for Disruptor BrandsAs the Cookie Crumbles - There is New Value in Commerce for Both Marketers & ConsumersThe Consumer is the Product and Other Marketing Truths

Focus Lab's CEO Bill Kenney chats with Rob Meyerson (co-author) and Robin Goffman (Creative Director) about their work on the sixth edition of Designing Brand Identity, a branding classic created and authored by the late Alina Wheeler. You don't want to miss their discussion on the challenges and excitement of developing a highly collaborative book, their predictions for the future of design, their reflections on working alongside Alina, and her impact on the creative community. Links mentioned in this episode: Buy Designing Brand Identity on Amazon Rob Meyerson's podcast "How Brands are Built" episode with Alina Wheeler AIGA Alina Wheeler Memorial Scholarship University of the Arts Scholarships Rob Meyerson's Website Robin Goffman's Website -- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. FOLLOW US: ►Instagram: https://www.instagram.com/focuslabllc/ ►LinkedIn: https://www.linkedin.com/company/focu... ►Dribbble: https://dribbble.com/focuslab ►Web: https://focuslab.agency Looking for a brand agency? We would love to hear from you. Email us: hello@focuslab.agency

This week Yon welcomes Morgan Tucker into the metaverse to talk about the role of 3D avatars to build online connections and how Rec Room is going about doing this. Morgan is the Head of Creator at Rec Room, where he works to empower creators to make incredible interactive experiences, develop community, and achieve long-term success. Prior to Rec Room, Morgan led Product for Music, Brands and Education at Roblox, developing groundbreaking projects like Spatial Voice Chat, immersive virtual concerts, the Gucci Garden virtual exhibition, and more. An inventor by trade, musician and creator at heart, Morgan has had a fascinating and impactful career that gives him a well rounded vantage point on the future of the metaverse.  During their conversation, Yon and Morgan discuss Morgan's career journey through many notable metaverse platforms, how brands can be authentic with their activations, what metaverse platforms can learn from the dominant social media platforms, growth and key challenges for Rec Room, and much more! Follow Morgan: LinkedIn  Follow Rec Room: YouTube | TikTok | Discord | Twitter Chapters: Episode and Guest Introduction (00:00) What is the Metaverse (03:00) Morgan's Career Journey (05:10) The Moment Morgan Knew Adoption at Scale Was Coming (09:30) Authentic Brand Activations in the Metaverse (12:30) What Metaverse Platforms Can Learn From Social Media Platforms (18:50) What Morgan Saw in Rec Room that Made Him Join (21:50) Key Challenge for Rec Room Balancing 3D and 2D Engagement (26:53) Building and Nurturing the Creator Community on Rec Room (29:55) Role 3D Avatars Play in Reimagining Connection Online (34:40) How Brands and Marketers Should Approach These Platforms (40:55) Morgan's Most Exciting Thing in Next Twelve Months (44:55) Learn more about Into the Metaverse and Yon by visiting the website. Follow Yon: LinkedIn | Twitter Learn more about Supersocial by visiting the website.

Diego é um profissional de destaque no mundo do marketing digital e um verdadeiro pioneiro na adoção da tecnologia blockchain e dos NFTs pelas grandes marcas. Tudo começou aos 16 anos, quando ele trabalhou para uma agência que atendia gigantes como Samsung, Red Bull, Microsoft, Xbox, EA Sports e Warner Bros. No entanto, a sua vida deu uma reviravolta quando ele se viu preso no Canadá sem dinheiro. Com coragem e determinação, vendeu o seu Macbook para comprar um bilhete só de ida para a Europa. Esse espírito empreendedor impulsionou a explorar novas oportunidades, e em 2017, concentrou os seus esforços no mundo das criptomoedas e blockchain, percebendo o potencial revolucionário dessas tecnologias. Diego é conhecido pelo seu trabalho como consultor para empresas Fortune 500 no espaço de NFTs, Metaverso e Web3. Onde acumulou experiência valiosa ao trabalhar com marcas de renome, como Adidas, Prada, Gstar-Raw, Mastercard, Cupra, L'Oreal e Porsche. A sua visão é clara: ele acredita que a adoção em massa da Web3 virá das grandes marcas e que as empresas devem abraçar a co-criação e a cooperação no espaço do Metaverso. Partilha o seu conhecimento ativamente por meio de conteúdo no LinkedIn e uma masterclass chamada "How Brands should enter the Metaverse and NFT space", demonstrando o seu compromisso em educar e acelerar a transformação da indústria. Para o futuro das marcas na Web3, Diego enfatiza a importância da mudança de mentalidade e do valor do impacto sobre a transação. Ele não se envolve com marcas que procuram apenas o hype ou o lucro rápido, mas sim com aquelas que compreendem as vastas possibilidades oferecidas pela tecnologia blockchain e NFTs. Além disso, reconhece o potencial da Meta (anteriormente conhecida como Facebook) na evolução do Metaverso, destacando a importância de não ignorar o poder que esta empresa traz para a mesa, apesar das preocupações sobre a confiança no gigante tecnológico. Aqui ficam alguns dos melhores momentos: 00:00 — Intro 01:02 — Marketing de Startups VS Gucci & Adidas 03:23 — Preparar uma campanha da Gucci 06:14 — Capacidade de arriscar 08:10 — Caso Budweiser 12:08 — Ownership 15:22 — Capacidade de atrair talento 18:12 — Globalização do talento 22:30 — O impacto das novas tecnologias 24:27 — Os riscos do conteúdo fake 26:19 — Os super-poderes da Inteligência artificial 29:41 — Criar confiança com Blockchain 35:33 — Empresas com “menos ossos e mais gordura” 38:00 — Blockchain não vai salvar o mundo 42:02 — Quem dominar a informação domina o mundo 48:53 — FRIGIDEIRA 53:30 — O Metaverso continua às moscas 57:34 — A evolução da internet 1:05:25 — Educação com realidade imersiva 1:06:23 — Mundo Real VS Mundo Virtual Aproveitem para subscrever o nosso canal e ficarem a saber tudo sobre os nossos episódios: http://youtube.bitalk.pt Oiçam-nos no Spotify: http://spotify.bitalk.pt Oiçam-nos no Apple Podcasts: http://apple.bitalk.pt E sigam-nos nas redes sociais: • Instagram: http://instagram.bitalk.pt • TikTok: http://tiktok.com/@bitalk_podcast • Linkedin: http://linkedin.bitalk.pt • Facebook: http://facebook.bitalk.pt Uma produção GAFFVisuals https://gaffvisuals.com/

Today's podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".External resources:How Brands grow by Professor Byron Sharp CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode of Leads To Growth, Chris chats with 2 leading authorities in social marketing and the authors of Retail Relevancy, 'How Brands and Retailers will Connect with Shoppers in a Post-Physical Retail World', Ted Rubin and John Andrews. We discuss how today's buyers' habits are evolving and the brands that are evolving with them are the ones developing relationships and removing friction from their transactions.  This trend is just as important to B2B Sales as it is to retail brand marketing.  Brands that empower their employees to build their own brands through social media create ambassadors and extend their reach and ability to build relationships with their customers.  Each day customers and employees leave brands and employers who take them for granted and still people question the ROI of culture.     For more content like this, Join the National Association of Sales Professionals for Free Today! Click Here

How Brands can become a market leader in times of crisis“Tell a story that makes the customer the hero or potential hero of the story – Edwin DearbonKey tipsMarket ResearchTell StoriesEmpathizeValue CreationBe AgileMove fastMy Guest:  Edwin DearbornThe Orange County Register featured Edwin Dearborn as a true “Marketing Expert”. Edwin has also been featured in Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. Edwin has appeared as a keynote speaker for Sony and the American Marketing Association. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990's.Recommended Resources:Three Degrees of Separation by Edwin DearornDigital Disruption ebook visit www.bkc.name/ebookBrand Mastery visit www.bkc.name/courses

In this episode we discuss the amazing work being done by Saucye West with #FightForInclusivity, the not-so-amazing things brands are doing and lastly the burnout we experience as influencers/creators. Important times: 00:00 - Intro 00:20 - Who is Saucye West? 01:19 - Fight for Inclusivity 05:00 - Holding Creators Accountable 08:10 - White/Midsize/Thin Creators 09:30 - Do Your Research 10:55 - You Need to Know Saucye and Nyome 13:36 - Holding Ourselves Accountable 14:18 - How to Support the Cause 18:15 - Anti Racism Daily & Shine Brighter 19:36 - How Brands are Profiting off Social Justice Movements 21:38 - Savage x Fenty Branding as "Size Inclusive" 23:46 - Eloquii is Doing the Work for BLM 27:07 - Brands Not Doing the Work 30:04 - Brands to Boycott 32:14 - Women's Fashion is Run by Men 34:45 - Torrid and Lane Bryant Struggling with Style 37:27 - Don't Round up Your Purchase for Charity 39:38 - Support Small Businesses 45:08 - What it Takes to be an Influencer 46:22 - The Burnout is Real 52:33 - Everything's a Lot of Work 1:01:24 - Fugget (Fun Nugget) 1:02:04 - Outro Small Businesses Mentioned in this episode: Juvia's Place | Briogeo | Arrie's Picks | Worthy and Badass | Zelie for She | Rebdolls | Nomads | Wicker Darling | Lale Pottery | M & M Jewelry Follow us on Instagram: BoPo Besties Victoria Natalie If you would like to help the podcast with a monthly donation, you may do so here. We truly appreciate the support! - Natalie and Victoria --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/bopo-besties/support

Small s/o: @876roommates In This episode Lynn talks about being a small youtubers and a common thing that happens to Hair channels. How Brands take advantage of smaller creators and ask for the most. From there Lynn compares being an influencer/entrepreneur to jobs that relate to some of the resources that go into making content. Outside tune: Ungodly Hour-ChloexHalle -------------------------------------------------------------------- Follow The Country Caribbean Podcast: IG: https://www.instagram.com/countrycaribbean/ FB: https://www.facebook.com/aslynjo https://twitter.com/alynnb_ .. Music: Music from Uppbeat (free for Creators!): https://uppbeat.io/t/walz/yen License code: NM6WXLKVNPOZ987V --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/lynn-b4/support

Mathias Johansson: "Speakers are really there for one reason and that's to reproduce as faithful as possible the sound that somebody has created for your ear. The idea is that you just amplify the sound it's like a perfect transparent lens to what the artist and the producer for the music has created or has intended for you and the idea is to bring that to your ear".This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40)#3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

My guest today is my new friend Mathias Johansson, Chief Product Officer and Co-founder of the Swedish company Dirac. Mathias has a Master of Science and a Ph.D. in Signal Processing from Uppsala University. And, it was at Uppsala University 20 years ago that Dirac was founded by Mathias and fellow PhD's students with the vision to revolutionize the way we hear sound. Sound and signal processing is at the heart of Dirac's journey.Today, the company delivers optimized sound for mobiles, VR, AR, auto-motives, residential and commercial environments. Mathias is deeply passionate about building great products and any advanced technology that can lead to a real change makes him tick. His current role is to define and plan new products.He and his team are making bad audio sound better with a software technology that can upgrade any sound system without expensive hardware upgrades. They are offering better, cleaner and louder sound to the many people! Dirac is "the sound pioneer" and "the complete supplier of solutions for digital audio signal processing."In this episode, Mathias and I are discussing VR for Our Ears: Dynamic 3D Binaural Audio - Optimizing future sound systems to offer the ultimate sound experience.his episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40) #3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Mathias Johansson: "We started playing around with what's called you know inversion filters to remove all this coloration from the speaker and the difference it made in those early experiments was astonishing it was huge it was like night and day, and we were like wow we had to do something with this commercially."This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40) #3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Mathias Johansson: "It is about being there at another location. Travelling in space and time somehow. For myself I am a big NBA fan, and that is my dream scenario, as it is really expensive to get courtside tickets to the NBA finals. Why not have through 3D be able to be there virtually?".This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40)#3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Mathias Johansson: "The first thing we do is that we always measure the speaker or the headphone acoustically, we send out frequency sweeps, so we check all the different frequencies, and then we measure in various microphone positions how this speaker or headphone reproduces the sound, so we get really an acoustical fingerprint".This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40)#3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Mathias Johansson: "The term Binaural Sound comes from the fact that we have two ears, which is very fascinating. We can still pick out locations all around us. We just have to listen to two signals entering our brains. In order to do a binaural recording you can put two microphones to your ears and play back".This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40)#3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Mathias Johansson: "Apple is using head tracking in their iPhone and AirPods Pro. Then they have these sensors on the ear bugs and also on the screen. Then it does the processing to track your head. It is like you are watching a movie, and you are getting a 3D sound experience".This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40)#3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Mathias Johansson: "I think that's that's something that can really make a difference. I'm looking for the first kind of virtual concert app or company that really does this well because there's so much potential there. Again you know, envision being you know recording this live concert with a really good artist in a small intimate setting, and you feel that you are at the scene".This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40)#3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Mathias Johansson: "Well clearly gaming and movies. That's for sure more. VR and AR not so much yet, but it's coming. Clearly it is coming. It is just a matter of time there's also something that is being pushed right now is 3D music".This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40)#3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Mathias Johansson: "It's this sense of movement, this spatial aspect that's been forgotten, and you can really do a lot with that. It's a different dimension to your communication of your brand so instead of just thinking about like does it sound right also think about you know the movements."This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40)#3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Mathias Johansson: "I think that if we look at 1500 years probably neural audio. Why should we have you know speakers and headphones? Why don't we just go directly connect to your brains electrically? There's already experiments being done".This episode has been binaural recorded, so to experience the 3D Sound Listening Experience, put on your headphones.Full Episode 19: VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience.Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)Soundbites#1 The Story Behind Dirac's Mission on Changing the World of Sound Listening. (04:20)#2 Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. (09:13)#3 How Dirac is Making Bad Audio Sound Better with Software. (14:53)#4 What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? (17:54)#5 What You as an Audience can Expect from a 3D Binaural Sound Experience. (31:13)#6 How Head Tracking will Forever Change the Way We are Listening to Sound. (39:18)#7 How 3D Binaural Audio and Hack Tracking will Transform Virtual Experiences. (45:49)#8 3D Sound Use Cases that are Starting to Gain Momentum. (50:23)#9 Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. (52:47)#10 What does the Future of 3D Binaural Audio Sound Like? (55:40)#3dsound #binauralsound #dirac #signalprocessing #audio #virtual experiences #soundlisteningSupport this show http://supporter.acast.com/the-power-of-audio-science-ai. Hosted on Acast. See acast.com/privacy for more information.

Envoy B2B is a wholesale content and eCommerce platform for your entire team. Their tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. The technology you need to empower your sales reps and support your retail channel. Facebook Twitter Instagram   The Outdoor Biz Podcast   Please give us a rating and review HERE Show Notes Tell us about your background Jon? I'm going to go a little further back than normal. It started off as a paper, boy, I have that fun part of my history. And from there to music. So there's a lot of variety in my past that I think that has been pretty helpful in what I'm doing now. I did some advertising for a stint there for a few years then software development. This brings me to Envoy, which is what I've been really doing for about a decade now. I think in all of those roles, it's been like, I'm this team guy, when I think back and look at why and how that happened? As a paperboy I was rolling papers with my family, getting them all involved, getting my mom eventually to drive me around. And I was that team person, in music, the same thing. I was the recorder. The tour planner, the marketer on my space back in that day advertising, the same kind of thing. I got hired at a TV station, so this was back when there was a lot of, there still are, accounts selling TV ads, and they wanted to augment their TV experience with selling digital media. So I helped them do that but had to bridge the gap between the old school and the new school together there. So the team thing going on. That's good for development. And CEO right now I really just consider myself our team's champion, I help us get done what we want to get done. Mike tell us about your background. Probably something very similar.  I got started by working for my family. My dad was a professional baseball player, came back to New Orleans after his career ended, and started a small local sporting goods store. And rather than daycare, he put his kids to work and so I spent a lot of time choosing sizes on ordering, things like that when I was a little kid. And I went away to college, got a job, and then realized I felt passionate about specialty retail and my family had pivoted from generalized sporting goods to outdoor sporting goods, forced to do that by the large chains moving into our city. We decided to start focusing on things like Patagonia and North Face, which were emerging companies in the mid-eighties. And I left my real job and came back to work for my family. I was the third generation involved in the business. My generation was all about email and websites. I helped the company get involved very early in e-commerce then subsequently was the very first outdoor store to sell products on Amazon. So during that process of learning a lot about e-commerce and starting up like drop shipping and all these kinds of things. I was involved in various organizations with the outdoor industry. With, people like Backcountry and focused on some of the standards that would be used to exchange POS and catalog information and stuff. My experience with Amazon taught me one thing. It was basically where we were going to go in the next decade, which was mostly online informed shopping. People were going to do almost all their shopping online. And without any local presence, it was increasingly cutting off local stores from any type of visibility. Locally was founded focused on that one consumer behavior. It became obvious by the late two-thousands shopper behavior was moving mostly to online discovery. Things like open table and, ticketmaster.com and, Airbnb, that was the inevitable future of retail. People would do most of their shopping online and for lucky local stores, they would be able to get some referrals from maybe their vendors or something locally. And now we do all sorts of stuff. Since we founded the company in 2000 and launched in 2014. What brought Envoy and Locally together? Jon: It was through research that we were doing for product development. To make our platform a little more retailer-centric. Something that we do at Envoy as a part of our product development process has always been a research component, a really big research component. We're not really inventing things and putting them out there and saying, Hey, do you like it? We do all the research upfront, figure out what people want. It sounds simple, but it's hard to do a really good job of research. And part of what led us to locally was we asked retailers, "what do you want, what are you having issues with?" One of the things that came back really strong all the time was we're having trouble replenishing easily. Essentially there are open spots on my store shelf too often. And what can we do about that? One of the things we started looking at was how can we get their on-hand information inside of our brand B2B portals, so that the rep can be that proactive champion to say, "Hey, I can see you're about to be out of this." Here's an opportunity to get the product now before you do run out. In that search, we found Locally and they were doing it already essentially, and they're really good at it. So it made a ton of sense to partner up. With all the progress and, like Mike has been saying just the amazing job they've been doing and innovating this area already. Our solutions came together really well. Mike: same kind of thing. One of the things on our side, Is that it's awesome to spend so much of our time trying to connect people to a local place to buy merchandise. But just like John said, if the local store isn't aware of what they should have or has holes in their stock that's just a big mess. So we worked with John at the very beginning to conceptualize. What if we could do a better job? Somebody like Amazon or, a big online merchant, they're using systems that can automate, find missing products, fill them in, they're just doing a much more sophisticated job. Our vision was: Hey, we don't want to build a B2B order management system. How do we give what we have to help our retailers be better? Jon, tell us about Envoy We're a wholesale B2B commerce platform. We play primarily in the footwear, apparel, and accessory space. Most of our clients are pretty established brands. We do have a focus on the outdoor space. That's been an interest of ours since the beginning. So brands use our platform to provide, great service to their retailers and support their reps with the tools they need. Largely we get used for our selling tools for reps to show the line, build assortments with their accounts or let their accounts do that on their own. All the way through, pre-book ordering and replenishment. And then you've got to think content too. That's a big part of the picture now is this destination for showing the coming line, but also is sustaining that current line. So it's not only content it's commerce as well, a big part of it. I would say more and more though, what we're doing is just helping brands get the right products in the right stores now. That's kinda the big motive. And try to do that without a solution. It's inefficient, it's almost impossible to do it at the pace you need to do it at to keep up with the trends and capitalize on what's happening. That's really our focus more and more. To get down to it, we help brands get the right products in the right stores. It's ordering tools. It's assortment tools, its line planning tools, its content tools, but more and more, what we're excited about is this data-centric approach, intelligence tools that are the future for onboarding. That makes the most sense. Mike, give us the background on Locally Our whole mission is to basically transform online marketing tactics that are used by large e-commerce merchants for the acquisition of customers, engagements, transactions, we've duplicated virtually all of that on behalf of any size local retailer. Our specialty is driving consumers to in-store pickup and curbside. Same day delivery and shipments to store. And we use all the normal tactics. We, we do a good job of winning SEO tactics. We integrate with brand sites, retailer sites, Shopify. Our mission is to drive engagement for shoppers with their local store. Then to create a path for the shopper to, go all the way through to, buying the item in the store. It makes everything so efficient. What the major retail spaces that you support? Jon: I think you go a little bit wider than outdoor for us, not another industry, but more of a category that we're specific in would be footwear in general. That's a big segment for us. All footwear brands are more or less becoming head to toe though. So I guess it's just apparel in general as well. And there are some outliers too, we do some business within the toy area. And like kids' games and like that kind of thing. And then also golf is a growing category. Mike: We're at the epicenter in outdoor and sporting goods. We have fly fishing brands and scuba brands and a lot of snow brands. We're like Jon we're very prevalent in running shoes and also comfort shoes. We've got some foothold in electronics and baby and hardware. So it's fairly wide. Consumer behavior is similar across almost every retail space. It's the synergies between Envoy and Locally that feel like where the real value is. Give us the basic value props of your integration. Jon: The first thing is to get an understanding of what we do together, for retailers that approve, we bring their on-hand inventory into Envoy, into the brand's B2B portal. This is the B2B portal where reps are using this to sustain their accounts. So it's a very helpful bit of information to have. Oh, these accounts are low on stock. That's the perfect thing for a rep. And to do that is really simple, but it hasn't happened until now. It's one of those simple things that are the bedrock for some other really cool things that locally brought to the table. I mentioned we help brands get the right product in the right store. It's this functionality that does that. With Locally, we really have what we're calling "consumer product demand intelligence". What we mean is we can show brands which of their products are hot in different DMA's or market areas. And then cross-reference that with their product that the retailers are actually carrying. Simply put, we can empower a brand to say, Hey retailer. You're not carrying these top five products that are in demand around your store and you should carry those. And in doing so, all these cool things happen. Now there are a lot more visible to that retailer as a pickup point for same-day delivery or shop online, pickup in-store, or any of those kinds of experiences when a consumer is on that brand's DTC site. For example now, instead of having to have it shipped to your door, there's an opportunity because they're on trend with what's hot in their area to get that product that same day, or just go in and pick it up. It's this kind of leveraging market data or consumers' interests and saying, okay, retailers in that same area here's an indication of what consumers around you like and what you should consider carrying these products. It's a really powerful data point to give to reps and a really powerful set of data to put in front of retailers when they log into the platform. Honestly, for them just being able to see an Envoy B2B and say okay, What products of this brand are hot in my area? That's gold.  Mike: There are so many different types of retailers that as we have built this system, there's going to be, obviously there are early adopters that are gonna, come in and go, Oh, I'm going to use any additional market intelligence I could possibly get. The standard at this point is just national market intelligence that's 60 to 90 days old. And we don't really think that's tremendously relevant for somebody who's trying to stock their shelves today. The forward-looking vision of the way this would work is that retailers get to the point where some type of automation is occurring that keeps their shelves filled with stock. Perhaps it's a roof rack and it keeps all the right parts in stock. The system is somehow aware of emergent trends. It's looking at the vendors available to sell inventory in the warehouse, mashing that together with DMA-specific and business intelligence. And, the goal is a collaboration between the brand and the retailer, rather than everybody doing it for themselves. We've done things where everybody does it for themselves and the cavalierness of every industry, not just the outdoor industry. The problem is that you're not really competing in that world anymore. Consumers are online 24 seven doing product research, and you need information in order to be able to be competitive. And you give them information, from around the country, the world basically. And it allows them to be more efficient. And the thing here is that while there's always going to be early resistance for the truly independent retailer, the reality is that the larger format brick and mortar retailers are already using these types of technologies. They're not sitting here scratching their head about filling in their shelves. If you go to an REI, they do a really good job of keeping the pegs filled. They do a really good job of keeping all the sizes in stock. And smaller retailers now have access to very powerful tools to optimize their inventory based on what consumers near them are doing online.  Jon: I wanted to say something quick about competition, you mentioned how you keep up with the competition. I think there are two things that are really simple that I would say at least for brands, retailers, and suppliers . . . Community, that's just one right now. Your community is everything and secondarily, Availability. And to that, what we're talking about with Locally, you've got to share what you need from a retailer's perspective and the tools are there. Mike has said it's not the time to be scared of them. It's the time to embrace them. You're not losing your independence by embracing technology. It's what you need to compete right now. And specifically availability, that's what it comes down to. Make sure that as a retailer, you are easily showing what's available in your store. It's that simple, consumers are looking for it. If they can't find you, they can't come in and get it. And same from the perspective of a brand. Availability, share with your retailers. Really it's just, it's all about forging this kind of data-centric relationship moving forward. That's the future, it's that simple. Look at how a ton of these communities just took it to the next level over the past, several quarters of challenge. The community will engage with the new kinds of technologies that you bring to the table. They're ready for it. And they want it. And in fact, they understand now more than ever, why it might be valuable to them. So it's time. This isn't going away. This is here and it's a great piece of technology that represents a ton of opportunity for both the brands and the retailers. Now's the time. Mike:  Yeah, and one of the things John, that that I think about, and I talk about all the time is, today, none of us think twice about how we're going to go see a movie. Even though movies have been a little bit, not as popular lately. But none of us think twice about checking a movie time online, maybe buying our ticket, maybe even our seat, like figuring out what movie theater to go to. Could you imagine if somebody says, Oh, now we're just going to go back to getting our movie times out of the newspaper. This was a good experience, Walmart crushing it with curbside pickup, and the thing is, is it giving consumers more control over how they shop is, it has never been about that and it never goes backward. Who was most excited about this. Was it the rep? Was it the brand? Was it the retailer? Mike: I think that sales reps were the very first group to realize, Hey, this is literally creating foot traffic in stores that are, trying to create foot traffic. And they realized that just giving consumers addresses of locations is really not enough to get them to go down to the store. We just don't, especially now don't operate that way. But the reality is that we weren't operating that way for a long time. It was already really broken. The initial brand response typically under COVID and really even leading up to it was, Hey, this is a tremendous opportunity for us to sell direct to consumers. Who'd have figured out, that by and large brands, aren't very good at selling to consumers without wholesale networks that generate all of the enthusiasm and Goodwill for a brand? And then they're able to take advantage of the extended inventory assortment and, new types of logistics. If you haven't built your brand at all, it's very difficult to go to market with a consumer-facing brand and build all of your enthusiasm and Goodwill right out of the gate. Even big brands that are, we think of as, ubiquitous these days, like Yeti. Really spends a lot of effort on how do we get people to go to local stores, despite the fact that they ship coolers. So what they want to do in the end is make sure the customer buys their products somewhere. Consumer Lifetime Value, not just this one sale needs to be on my quarterly income statement in this one, vertical business unit. That makes a lot less sense these days. It's repeat customers that are the holy grail. Jon: brands really need to see this as the retailers out there are creating that amazing experience and helping the brand. As you said, Mike efficiently and in an exciting way, bring their product to market. It's this part that needs to close. We need to close that loop and say, okay, thank you retailers for helping us do that. Now I'm going to help you stay replenished and I'm gonna help you stay on trend with what's selling around you. Because you've done such a great job building that excitement up and being that local pickup area or that same-day delivery area. Now we're going to close the loop with you and help you with even more sales. Funnel some of that excitement back to you. What's the number one thing brands can do to support retailers? Jon: Here's some stuff that I'm seeing given the current conditions that we're in and whatnot. I think brands need to acknowledge that, They did it, they made it, they're currently making it through this. And it wasn't a trade show package, it wasn't a new virtual reality experience, it wasn't a bunch of these things that get thrown at you. It was you and your retailers doubling down on your relationship and working together. I think that's the picture of the future. A more data centric approach with your retailer or from a brand perspective your retailer, from a retailer's perspective your brand. That's what we're learning out of all of this that you don't need to look too far. You already have it. It's already available and you can do it with the right partners. Mike: I would say that the best thing that a brand really could do at this point is to take a more global and holistic view of how they partner, local retail is a thing that still represents almost 90% of total retail sales. And it's a critical part of every brand's solution. Making sure that you're truly partnering with local retailers and using tools that empowered them rather than creating these various silos that treat local retail as a competitor is I think a really smart tactic for every brand. Links Envoyb2b Locally Follow up with Jon Follow up with Mike     Snippets 06:45 - 07:34   Research 32:16 - 32:59    How Brands can help retailers- Jon Faber 33:59 - 34:33    How Brands can help retailers- Mike Massey

On this show we dive into a debate that happens in brand board rooms, governing bodies and major universities. Are games like Call of Duty, CS:GO and Rainbow Six too violent to embrace? I lay out how these decisions are made, my favorite counter to the argument and how the violence debate affects college esports. How Brands are Handling In-Game Violence in Esports (https://www.adweek.com/digital/how-brands-are-handling-in-game-violence-in-esports/) If you enjoyed the podcast, please rate and subscribe, it helps us out a ton! New episodes Monday through Friday. For daily news hits on everything in the wider esports industry, check out the Esports Minute. (https://www.esportstopstories.com/) For more in-depth news check out our feature show the Esportz Network Podcast The Esports Network Podcast (https://www.esportznetworkpodcast.com/). Follow Mitch on Twitter @Mitch_Reames (https://twitter.com/Mitch_Reames) Follow Esportz Network on Twitter (https://twitter.com/EsportzNetwork), Instagram (https://www.instagram.com/esportznetwork/), and Facebook (https://www.facebook.com/EsportzNetwork) @EsportzNetwork Or visit our website esportznetwork.com (https://www.esportznetwork.com/) for updates on what's to come!

Cam and Ewan debate the 'gig economy', going back and forth over whether millennials and Gen Z have lucked out with all the cool digital opportunities, or whether they're stuck building a career with scraps of work here and there without any benefits. The debate stems from an Uber driver in Toronto who is suing Uber, claiming he's an employee of the company and not a contractor. Then we dive into the controversial practice of doxxing and whether it's justified to punish bad behavior. Mob justice doesn't come without risks, of course. We also talk about a surprising milestone in the music world, the origins of the A&W Root Bear and its catchy jingle, and the economics around VIP parties. If you enjoy the podcast, please tell a friend or family member. We are very grateful! You can also follow us on social media on https://linkedin.com/in/prlawpodcast (LinkedIn), https://twitter.com/prlawpodcast (Twitter), https://instagram.com/prlawpodcast (Instagram), and https://facebook.com/prlawpodcast (Facebook) with the account name PRLawPodcast. We are also on https://www.youtube.com/channel/UCrKssq1REhnQb3lHhCXL7GQ (YouTube). If you'd like to ask us a question, please post it to social media with the hashtag https://www.youtube.com/results?search_query=%23PRLawPod (#PRLawPod). Links and Sources: https://www.youtube.com/watch?v=N0XmQEXzoHU (A&W Root Beer Theme Song) - YouTube https://nypost.com/2020/06/27/trader-joes-karen-goes-berserk-after-being-asked-to-wear-face-mask/ (Trader Joe's 'Karen' Goes Berserk After Being Asked to Wear a Face Mask) - New York Post https://6abc.com/black-lives-matter-signs-flyers-tearing-down/6249352/ (Court Supervisor Fired After Seen on Camera Tearing Down 'Black Lives Matter' Signs in South Philadelphia) - ABC https://www.prand.law/episode/episode-8-how-brands-are-responding-to-george-floyd-the-firing-of-amy-cooper-after-a-racist-outburst-in-central-park-and-hong-kong-might-not-be-dead-yet (Episode #8: How Brands are Responding to George Floyd, the Firing of Amy Cooper After a Racist Outburst in Central Park, and Hong Kong Might Not be Dead Yet )- PR & Law Podcast https://pitchfork.com/reviews/albums/various-artists-pure-moods-vol-1/ (Various Artists, Pure Moods Vol. 1) - Pitchfork The Secret Economy of a VIP Party - The Economist Support this podcast

On this episode, i discussed with Rukevwe Toka on How to build your Personal Brand Online. Recommended Resources mentioned in this episode 1. Brands and Bullshit - Bernhard Schroeder 2. How Brands grow - Byron Sharp. LINKS: To subscribe to receive Podcast Updates, join the mailing list – www.bit.ly/GOnewsletters To check out all of our Past Guests + Episodes – www.greatowete.com If you have questions about the podcast or booking and sponsorship, email me at careerswithgreat@gmail.om Find me on Social Media: www.linkedin.com/in/greatowete www.instagram.com/greatowete www.instagram.com/talkingcareers www.facebook.com/greatowete www.twitter.com/greatowete

In this week's special extended edition, the Flourish team is reviewing different ways retailers maximized the opportunities of their gift card program in the essential first days of the holiday shopping season.  For more details, insights, and pictures from some of the brands discussed in this episode, head over to the Flourish Blog and read How Brands are Making Gift Cards the Star this Holiday Season   Check out the First Data Holiday Data Insights dashboard to see the current holiday spend trend.