Podcasts about it marketing

In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer's journey, and ultimately drives revenue. Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way that's clear, actionable, and tailored to B2B audiences. What you'll learn in this episode: How to map your marketing to the cybersecurity buyer's journey Strategies for creating awareness without overwhelming prospects Tips for addressing both technical and business decision-makers Ways to reduce perceived risk late in the sales process Post-sale tactics that support renewals, upsells, and referrals Metrics that actually matter in the cybersecurity space If you want to create a marketing strategy that works with the sales cycle, not against it, this episode is for you. Need help building a cybersecurity marketing strategy? Visit thebusinessgrowers.com to learn more or book a call. Subscribe for more insights on how MSPs and B2B tech companies can grow with confidence. __________________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, I'll break down a 90-day marketing strategy designed to deliver fast, measurable results. Marketing doesn't have to be complicated, but many MSP owners waste time on strategies that don't work. In this episode, I'll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the guesswork. You'll walk away with clear actions that can make a difference in your business immediately. ➡️ The must-have marketing foundations MSPs need to attract better leads ➡️ How to craft messaging that speaks directly to your ideal clients ➡️ The power of email marketing and how to improve open rates fast ➡️ The best way to track results so you know what's working ➡️ Where to focus your efforts for long-term success Don't waste another quarter hoping for results. Tune in now to learn exactly how to take control of your MSP's growth. _____________________________________________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.   Visit us at https://thebusinessgrowers.com/  

Is your MSP leaving money on the table? In this episode of the Know, Grow, Scale Podcast, Laura Johns analyzes 100 lost proposals to reveal the shocking reasons why MSPs lose deals. Discover the critical mistakes that cost MSPs thousands in lost revenue. Laura breaks down common pitfalls in proposals, pricing, and presentations, giving you the insights to win more deals and boost your bottom line. Learn how to avoid these costly errors and finally achieve the growth you deserve. ➡️ Identify the top 3 proposal red flags that instantly turn off prospects. ➡️ Craft compelling proposals that differentiate your MSP from the competition. ➡️ Close more deals and increase your revenue with these proven strategies. Stop losing deals and start winning! MSP owners and IT business leaders, watch now to discover how to optimize your sales process and secure more clients.

Is your MSP struggling to build a consistent sales pipeline without a dedicated sales team? This episode of the Know, Grow, Scale Podcast with Laura Johns explores effective strategies for generating leads and closing deals, even without SDRs. Laura Johns, Founder and CEO of The Business Growers, shares her proven framework for building a predictable sales pipeline specifically for small MSPs. Learn how to use inbound marketing, referrals, and strategic partnerships to attract your ideal clients and fuel business growth. ➡️ Identify your ideal client profile and focus your marketing efforts. ➡️ Use a content marketing strategy to establish thought leadership and attract qualified leads.  ➡️ Create a referral program that encourages existing clients to bring in new business.  ➡️ Build strategic partnerships with other businesses to expand your reach. Watch now to discover how to generate leads and scale your MSP without relying on a dedicated sales team! This episode is a must-watch for MSP owners and IT business leaders who want to grow revenue.  _____________________________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

Join us for this special episode of the KNOW GROW SCALE podcast, where Laura Johns, founder and CEO of The Business Growers, introduces her groundbreaking new book: "Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business."

Want to improve your MSP or IT company's client experience? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, talks with Erin Rohner, a ten-year veteran in CX (client experience), to discuss how MSPs and IT businesses can enhance their client journey and drive growth through exceptional service. In this episode, Erin touches on: The most critical touch points in an MSP's client journey and how to create positive, memorable experiences Common pitfalls in IT client onboarding and how to avoid them Strategies for gathering and acting on client feedback in the IT industry Adapting client journey approaches for MSPs serving businesses of various sizes Identifying upselling and cross-selling opportunities for IT services without being pushy Maintaining client trust during service disruptions or security incidents in IT environments Learn how to move beyond constant chaos to achieve lasting client satisfaction and explosive growth in your MSP or IT business. Erin's insights, drawn from her decade of experience in client experience, offer valuable guidance for any IT service provider. Subscribe for more expert advice on scaling your MSP or IT company! #MSPClientExperience #ITBusinessGrowth #TechServiceScaling ___________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.   Visit us at www.thebusinessgrowers.com

Join us as we welcome Annabelle Lau, Marketing Manager at ATX Group, a leading company in IT telecommunications in Malaysia.  In this episode, Annabelle shares insights on ATX Group's innovative integrated platform, Payhub, which enables retail partners to offer seamless transactions for various services. Learn about their approach to B2B and B2C marketing, strategies for lead generation, and how they're expanding their services to offline stores. Discover the importance of digital presence in today's business landscape and gain valuable tips on marketing automation and campaign management.  Annabelle also discusses the unique cashback feature that sets ATX Group apart in the Malaysian market.  

Join Laura Johns, Founder and CEO of The Business Growers, as she talks about the secret weapon for MSPs looking to dominate their market: omnipresence. In this short, value-packed episode, Laura breaks down why being everywhere is the key to becoming the go-to MSP in your industry. Discover: - Why the journey from unknown to industry leader isn't a quick fix, but a strategic ascent - The power of multi-channel marketing in building trust and recognition - An eye-opening statistics on the B2B buying journey that will transform your approach - Practical tips to establish your MSP's presence across various platforms - How to turn consistent visibility into unshakeable buyer confidence Whether you're a startup MSP or an established player looking to level up, this episode is your roadmap to marketing success. This quick clip will help you cut through the noise and make your mark. Don't miss this opportunity to learn how to transform your MSP from a best-kept secret to the talk of the town. Tune in and take the first step towards becoming the best-known MSP in your market! Learn more about The Business Growers and Laura at thebusinessgrowers.com.

In this episode of the Know Grow Scale podcast, host Laura Johns sits down with Tim Fitzpatrick, founder of Rialto Marketing, to unveil essential MSP marketing hacks to stand out in a crowded market effectively. Struggling to define your target market? Feeling lost in the sea of IT service providers? This episode is for you. Tim and Laura disucss insider tips on: Pinpointing your ideal clients with laser precision How to stand out in the crowded MSP landscape Leveraging content marketing to become a recognized thought leader Whether you're a startup MSP or an established IT company looking to scale, this episode is packed with strategies to set the right foundation and drive business growth. Tim's expertise will help you overcome marketing hurdles related to differentiating your business. Listen for it - about a third of the way through the podcast, Laura and Tim issue a challenge for all MSP and IT business owners.This is the foundational marketing 101 podcast every MSP owner needs to hear. Listen now and get what could be the difference between standing out and blending in for your MSP.

In this episode of the Know Grow Scale Podcast, Laura Johns discusses Google reviews and how they can make or break your IT company or managed service provider (MSP) business. You'll learn why Google reviews are crucial for boosting your credibility and visibility online, and Laura will share specific strategies to get more positive reviews from your customers. By following the tips discussed in this episode, you can harness the power of Google reviews to attract new clients and stay ahead of the competition.   Learn more about The Business Growers: www.thebusinessgrowers.com Book a meeting with Laura Johns: www.go.thebusinessgrowers.com/discovery

In this episode of the Know, Grow and Scale Podcast, host Laura Johns interviews Brent Upton, president and founder of Upton Technologies. Brent discusses his early career path in IT, starting at the help desk and working his way up to CEO. He emphasizes the importance of customer service in the IT industry and how his experience working directly with customers has been beneficial in running his own business. Learn more about Brent: https://uptontech.com/ Learn more about The Business Growers: https://thebusinessgrowers.com

In today's episode, we're joined by Michael Fowler, Chief Revenue Officer at Fuse.Cloud, and a seasoned industry veteran with over 17 years of experience in managed services. Michael shares invaluable insights into building and leading successful sales teams within the IT and managed services sector. From overcoming challenges in educating clients about new technologies to navigating the competitive landscape, Michael provides practical advice for driving revenue growth. Join us as we uncover the secrets to building a thriving sales team and achieving predictable revenue growth in the ever-evolving IT industry.

In this episode, Laura Johns, founder and CEO, chats with team member Sarah Ashley, Content Manager for the company. Together, they dissect the challenges MSPs face in attracting the right clients through social media, hashing out the most common content struggles for MSP owners, including engaging with and growing followers. They'll discuss the best ways to shift from canned, generic content to crafting material that genuinely resonates with your ideal clients.   Also, on the podcast, Sarah covers the best platforms for MSPs and IT companies to spend their time on if they are to choose one primary platform. Sarah unveils killer content ideas, from blog posts and webinars to client testimonials, providing takeaways to help any B2B tech business owner.   Whether you're a seasoned professional or just starting with consistent social media content, this episode is your guide to mastering social media for your MSP and IT business.

In this podcast, Laura Johns, the founder and CEO of The Business Growers, discusses the three pillars of an effective MSP digital marketing strategy. She shares proven strategies and valuable insights on optimizing websites, online listings, and backlinks to help MSPs rank higher on Google search results and attract qualified leads. If you're a managed services provider or an IT company, this is a must-listen to grow and scale your business.   Download our SEO Keyword Goldmine for MSPs: https://bit.ly/3u7iwOW

La Giornata Mondiale per la Libertà di Stampa ci offre l'opportunità di ricordare le numerose sfide che il mondo del giornalismo e della comunicazione si trova ad affrontare. Tra queste, assumono un ruolo decisivo le contromisure da adottare nei confronti della minaccia, sempre più pressante, della disinformazione. Le conseguenze di questo fenomeno vanno ben al di là dei confini della comunicazione, tanto da destabilizzare il mondo politico ed economico, mettendo in serio pericolo i princìpi democratici. Il podcast, oltre a fotografare l'attuale stato di salute del sistema informativo, illustra le differenze tra disinformazione, misinformazione e malinformazione, indagandone cause e possibili soluzioni. I contributi di esponenti del giornalismo e del mondo accademico, inoltre, fanno emergere l'importanza delle relazioni internazionali nella tutela dell'informazione di qualità, trasparente e indipendente, in linea con l'impegno della Farnesina. Intervengono nell'ordine: Cons. Amb. Dante Brandi (Capo dell'Unità di Coordinamento della Comunicazione alla Farnesina), Pauline Adès-Mével (portavoce di Reporters Sans Frontières), Gianni Riotta (giornalista e docente presso l'Università Luiss), Costanza Sciubba Caniglia (Anti-disinformation Strategy Lead della Wikimedia Foundation), Virginia Padovese (Managing Editor e Vice President Partnershipsper l'Europa e l'Australia presso Newsguard), Francesco Giorgino (giornalista Rai e docente presso l'Università Luiss), Sinan Aral (docente di IT Marketing e Data Science presso il MIT di Boston).

Takeoff CEO & Founder Martin Bredl spricht in dieser Episode mit Olga Hartinger, Head of Brand & Marketing bei Invitario. Olga plaudert aus dem Nähkästchen und erzählt, wie man Marketing-Teams aufbaut, mit welchen Herausforderungen sie kämpft, was ihr persönliches Geheimnis für den Erfolg ist und wie der Marketing-Funnel bei Invitario in der Praxis aussieht.In dieser Folge geht's unter anderem um folgende Dinge:→ Warum es sich auszahlt, die richtigen Fragen zu stellen→ Welche Geheimnisse für gutes Marketing es neben dem Content gibt→ Wie der Lead-Funnel in der Praxis bei Invitario aussieht→ Wie die Zielsetzung im Marketing gelingen kann→ Vor welchen Herausforderungen das Marketing 2023 steht...und einiges mehr.Jetzt das “They-Ask-You-Answer”-Buch gewinnen: Bewerten Sie unseren Podcast auf Apple oder Spotify und schicken Sie einen Screenshot der Bewertung mit Betreff “Review Podcast” an martin.bredl@takeoffpr.com . Mit etwas Glück landet Marcus Sheridans Buch bald in Ihrem Postkasten Mehr zu takeoff: https://www.takeoffpr.com/

One of the most important things to do to grow your child care facility is have a good marketing plan. Josh Smith, Our Daily Bread CACFP's head IT/Marketing manager, goes deep into ways you can put yourself out there in an online world with both free and paid strategies.

With so much money allocated to marketing teams, why do customers find it disagreeable and unpleasant to be a victim of their activities ?  The post HS015: Targeting in IT Marketing – Who and When appeared first on Packet Pushers.

With so much money allocated to marketing teams, why do customers find it disagreeable and unpleasant to be a victim of their activities ?  The post HS015: Targeting in IT Marketing – Who and When appeared first on Packet Pushers.

With so much money allocated to marketing teams, why do customers find it disagreeable and unpleasant to be a victim of their activities ?  The post HS015: Targeting in IT Marketing – Who and When appeared first on Packet Pushers.

Regina Bluman is an infosec professional who previously worked in IT Marketing for almost a decade, before leaving the dark side and moving across! She is an experienced panelist, guest author, podcast guest, and was recently nominated as ‘Technical Employee of the Year', ‘Role Model of the Year', ‘Rising Star', and ‘Woman of the Year' in the CRN Women in Channel Awards. She also volunteers for the Cyber House Party and is part of the Ladies of London Hacking Society. When not working, Regina can still often be found at her computer, working on various hacking labs or CTFs, and when not ‘geeking out', she tries to catch as many Welsh rugby and Liverpool football games as she can. Away from a screen, she loves to spend time outside hiking, camping, and snowboarding.She joins me at BarCode to discuss her move from IT Marketing to Security, knowledge shaming, creating original content, security leader perspectives and why it's important for them not to agree, self-doubt, advice for negative critics and much more.Tony puts down a “Suffering Bastard”.Support the show (https://www.patreon.com/barcodepodcast)

Market Proof Marketing · Promoting Active Adult Communities Kevin Oakley, Bryce Baker, and Sarah Simmerman discuss their experiences marketing Active Adult Communities and how they built content and culture, even when the new home communities had minimal amenities. They also discuss Zillow's pause on homebuying, Bitcoin as payment for homes, and Facebook's name change. Story Time (02:10) Sarah shares the importance of content around the new lifestyle for Active Adult Buyers and the volume of content needed for longer home shopping cycles. Bryce discusses her own 55+ neighborhood community story about the positive culture her previous builder built, including starting a “founders club” for the first residents who purchased. Kevin also shares his 55+ community marketing insights (hint: always have a model). He dives into the data of the podcast, including having over 6.5 million minutes listened to! He also shares all of the podcast reviews on Apple: https://now.doyouconvert.com/applereview, gives an update about his under-construction home, and discusses how he recently bridged the gap between IT + Marketing for a builder to better understand their website. In the News (23:08) Online Sales Academy - Dec 8-10 (https://onlinesales.doyouconvert.com/sales-academy) Second-largest U.S. mortgage lender ditches its plan to accept payments in bitcoin (www.cnbc.com) Zillow Pauses Homebuying as Tech-Powered Flipping Hits Snag (https://finance.yahoo.com) Disney's Iger Warns New CEO, Don't Rely Solely on Data When Choosing Projects Former Disney CEO (https://www.cbr.com) Facebook is planning to change its name, report says (www.cnn.com) Computer visioning getting better and better (https://github.com/darglein/ADOP) (https://twitter.com/ak92501/status/1448489762990563331) Full-frontal agent 'stripped' of job after baring all in listing photos (www.inman.com)(https://www.instagram.com/p/CU5rf95htEU/) Questions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 172: Promoting Active Adult Communities appeared first on Online Sales and Marketing for Home Builders - DYC.

In der heutigen Folge des Experten-Podcasts spricht Wolfgang Schultz, leidenschaftlicher Experte für Marketing und Recruiting für IT-Unternehmen, darüber, wie IT-Unternehmen im Jahr 2021 neue Kunden und IT-Mitarbeiter gewinnen können.Du erfährst außerdem, die ersten Inhalte aus dem IT-Marketing Report 2021.Außerdem verrät Wolfgang Schultz seine besten Strategien, um einen leichten Einstieg ins IT-Marketing zu schaffen.Wenn auch Du wissen willst, wie Du ganz einfach neue Kunden und IT-Mitarbeiter für Dein IT-Unternehmen gewinnen kannst, dann solltest Du diese Folge des Experten-Podcasts nicht verpassen. Hat Dir der Experte des Tages gefallen, hast Du etwas für Dich mitnehmen können? Weitere Informationen bekommst Du unter https://schultz-it-marketing.de oder im Podcast https://fokus-itdienstleister.com See acast.com/privacy for privacy and opt-out information.

My favorite thing about this episode is Dennis's laughter

About Richard:  An entrepreneur since childhood, Richard founded Marketing Musts in 2016 to help clients grow their sales by providing warm, qualified leads. Richard has over 16 years of experience in the IT & Marketing industry. He holds a Computer Programming degree and is currently pursuing a BCom Informatics and other project management courses. About Marketingmusts.com Marketing Musts Pty Ltd, a subsidiary of Shanks Enterprises was founded in 2017 by Richard Shanks. With a background and long history in IT and Telecoms, Richard saw a gap in the digital marketing industry. Whilst pursuing Social Media and Ad Management, he uncovered the one thing each client was looking for… More high-quality leads and ultimately sales. Marketing Musts now operates as lead generation specialists and focus primarily on securing high-quality leads for clients in over 13 countries around the world. With a team of 16 remote staff, we’ve setup a business model that is agile and able to service clients all across the globe. Connect with Richard:  www.marketingmusts.com Join The LinkedIn Leads For Life Group: https://www.facebook.com/groups/linkedinleadsforlife

In this episode, we talk to Sinan Aral (Venture Capitalist & Award-Winning Professor at MIT) as we discuss his new book, the concept of "The Attention Economy", and what he is learning from his son.  Purchase his book here Follow Sinan on Twitter, Instagram, and LinkedIn Check out his website **More on Sinan** Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, and Professor in the Institute for Data, Systems and Society where he co-leads MIT's Initiative on the Digital Economy. He was the chief scientist at SocialAmp, one of the first social commerce analytics companies (until its sale to Merkle in 2012), and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System” (until its sale to Tinder in 2016). He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London. Sinan was the scholar-in-residence at the New York Times R&D Lab in 2013, and has worked closely with Facebook, Twitter, Snap, AirBnB, Yahoo, Jet.com, Microsoft, IBM, Intel, Cisco, Oracle, SAP, and many other leading Fortune 500 firms on realizing business value from big data analytics, social media, and IT investments. Sinan's research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award, and a Fulbright Scholarship. In 2014, he was named one of the “World's Top 40 Business School Professors Under 40” by Businessweek. Sinan is a Phi Beta Kappa graduate of Northwestern University, holds Master's degrees from the London School of Economics and Harvard University, and received his PhD from MIT. He enjoys cooking, skiing, and telling jokes about his own cooking and skiing. His most recent hobby is learning from his four-year-old son. You can find Sinan on Twitter @sinanaral. Visit our website TheStartupLifePodcast.com Follow The Startup Life Podcast Facebook Page Want gear from The Startup Life? Check out our gear! Check out other great podcasts from The Binge Podcast Network. Written by: Dominic Lawson Avani Garde Executive Producers: Dominic Lawson and Kenda Lawson Music Credits: **Show Theme**  Behind Closed Doors - Otis McDonald  **Break Theme** Cielo - Huma-Huma 

IT services firms have some common challenges when it comes to marketing. They are experts in an area many of their customers don't fully understand and yet they need to differentiate their brand.

Jason Lestina is a marketer turned software engineer. On episode 021 he walks us through the fundamental concepts in software engineering that sales and marketers need to understand when selling at a software company. We discuss Customer Success and development, agile, product management, and what tools developers use like GitHub and Automation. We hit on Jason's background. We discuss how working in Retail management and computer graphics early in his career moved him into IT Marketing, which then spring-boarded his into doing a code academy in software engineering. Finally, we hit on impostor syndrome for new software developers and how to overcome that. 09:00 - He talks to us about how his background in Retail management, American Sign Language, and computer graphics moved him into IT Marketing, which then spring-boarded his into doing a code academy in software engineering. 15:00 - How does a marketing background help him as a software developer? Sales sometimes has a bad reputation among technical people, but technical people NEED marketers and sales people to generate awareness on the products. 17:30 - Many engineers get tunnel vision on the work in front of them and not the end user experience on the back side of a software deployment. Jason is constantly balancing the engineering bias to be product-first, versus the business bias of being user-first. Both are important. 19:00 - What is engineering day-to-day like? We hit on company sizes, ranging from start-up, to mid-sized, to global enterprise size as a software developer impacting software product and soliciting feedback. We hit on basic definitions for Agile, sprints, and how developers go about getting feedback from Customer Success and Product Management to make changes. 26:00 - Defining user stories and sprints for developers to scope and backlog work. We hit on how the juggle the work to be done. To manage workload, developers don't time-box work in agile. Rather, they think about it in terms of complexity. Different user stories have different complexities so their weighted differently. 30:00 - How does Product and Project Management fit in? How many dollars will this project cost? What do we sacrifice to get things done in different dates? 31:30 - What is DevOps, as well as CI/CD Continuous Integration and Continuous Improvement? How do we manage uptime and production? And, what sort of tools and software does development use? Jason says, "If you can't get your code in front of customers, you can't determine if it's solving problems, so we have to ship code faster and iterate". YET, developers biggest fear is releasing software that is broken or full of security vulnerabilities. 34:00 - Bigger companies have specific deployment methods, like "gating" which is deploying a small test so only a few users see it, versus the entire customer base. Developer deployment teams can quickly turn-on and turn-off to allow for a focused test group. 36:00 - Main Tools Developers use: GitHub biggest thing in tool kit to work on features in safe environment. TeamCity/ NightWatch for automated testing, so the concept of QA Engineers are going away. Software engineers are expected to be their own QA testers with the automation software. They have tools that allows a developer to simulate opening a browser, clicking through the app, and running fully automated tests on code. 39:00 - What is a Code Bootcamp and how did it get Jason job-ready? He says there was big financial risk in-terms of the $15k investment for a 12-week program. Dealing with impostor syndrome in software development. Technology industry is booming, and trends for certain jobs showing it's growing and it's a good time to learn. 46:30 - What are the 12-weeks in a code bootcamp like and what is the output of the program (final projects, recruiting process with a graduate's new skills)? Jason walks us through. 48:30 - What is the difference between front-end code and back-end code? Back-end is data-later, like when you hit "save" that's making a post to some database or table. Front-end retrieves user data off the back-end. 51:00 - Discussing the emotional side of impostor syndrome for new software developers. Especially in technology, once you start learning you think you're good, but the more you advance the more you realize how much you don't actually know. It's so vast and complex. 56:00 - Being okay with failure. 1:00:00 - Closing remarks.    

Im Interview mit Tobias diskutieren wir, welche Möglichkeiten, es für Gründer im IT-Bereich gibt, wie man einen digitalen Funnel zur Neukundengewinnung aufsetzt und welches die besten Kanäle sind. Und natürlich besprechen wir, ob man im heutigen IT-Marketing überhaupt noch eine eigene Website benötigt oder ob die überflüssig geworden ist. Dies ist der 1. Teil des Interviews. Den 2. Teil findest Du beim IT-Founder Podcast unter https://it-founder.de/folge34 Mehr Details zur Episode findest Du in den Shownotes unter https://fokus-itdienstleister.com/204

Was sind Besonderheiten des IT-Marketings? Welche Gemeinsamkeiten gibt es zw. IT-Marketing und "klassischem" Marketing? Was kann man übernehmen? Was unterscheidet IT-Marketing von "klassischem" Marketing? Was muss man dabei besonders berücksichtigen? Welche Unterschiede gibt es im IT-Marketing bzgl. der Größe der IT-Dienstleister und deren Zielgrupppen? Was lässt sich aus dem IT-Marketing in andere Marketing-Szenarien übertragen? Welche Rolle spielt Online-Marketing im IT-Marketing?

Join me and co-host Jacqueline Sanders live 7/14 at 1pm EST as welcome Michael Buckham-White, Managing Principal at We Engage Marketing (http://weengagemarketing.com/). Live questions will be welcomed as Michael shares his vision of Marketing for the entrepreneur in the B2B technology community, and more.  Come, get Informed, get Inspired, and get Engaged with valuable insight and perspective from one of the new and successful "Young Lions" in the IT Marketing space.

Pharmacy Podcast - Recap Show of SXSW   **********WHAT I AM ABOUT TO SHARE ARE MY PERSONAL OPINIONS (AND MINE ONLY) REGARDING SXSW – THIS PODCAST IS NOT DIRECTLY AFFILIATED WITH, NOR ENDORSED BY SXSW CONFERENCE MANAGEMENT. These are my opinions only as an attendee and mentor of SXSW17. Thanks!*************   SXSW HOMEPAGE: https://www.sxsw.com   Why this conference was a bucket list item for me: It's a veritable who's who of thought leadership across a WIDE variety of industries—   Conference format             March 6+ – SXSWedu (which I've been told is a separate conference)             March 10-18 – SXSW – wider array of topics and speakers   Article on background of SXSW generally: https://www.forbes.com/sites/larryolmsted/2017/03/15/live-from-sxsw-what-you-should-know-about-austins-famous-festival/#7cefa44e4cd3   My top 10 list on attending SX this year: https://www.linkedin.com/pulse/sxsw17-my-top-10-list-erin-l-albert-mba-pharmd-jd-pahm?trk=v-feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_recent_activity_details_all%3BnyMFMpyzPikFJtClEUwiCg%3D%3D   Historically began as a music festival, as Austin is the live music capital of the US, if not the world.   Grew into other conferences – Interactive, Film, Music and SXSW itself – and this year even beyond that – Flatstock (art festival) and a local business pop up shop SXSW Marketplace (https://www.sxsw.com/exhibitions/sxsw-marketplace/)   Speakers this year included: Former VP Joe Biden, Tim Ferriss, James Altucher, Gary Vaynerchuk Corey Booker, Cecile Richards, Adam Grant (author of my favorite book in 2016, Originals) Jenny Blake (of Pivot) And me. ❤   SXSW Interactive has several different tracks within It – Marketing, Design, Coding, Government, Heath, Intelligent Future, Style, Tech industry, and Workplace.             -I mentored and spoke here. Under health, although, mentees really wanted to discuss          crowdfunding the most with me personally.   In addition to mentoring slots, there were also: chats with authors/book readings, panel discussions, and interactive keynotes (Props in to Gary Vaynerchuk here for doing almost nothing but take questions and interact with the audience in a standing room only session.)   Things to note if attending the first time:   It's overwhelming – you really must have a plan before you step onto Austin soil; otherwise, you get burned out quickly.   Prepare to stand in line – The Tim Ferriss session alone was an amazing line that snaked around the convention center – not everyone got in. HOWEVER, one thing I really liked about this year's SX was that they had different levels of badges – those with the highest level or “platinum” badge were given preference to get into the rooms first – which is helpful for keynote sessions in particular.   Prices go up – book WELL IN ADVANCE if you can for lodging and rentals.   Prepare to learn – take a note pad and take copious notes. The overwhelming-ness of it will make you forget things – try to record what you can and bring it back with you.   Now, on to sessions I attended and what I learned:   The author book reading sessions – Room 10AB at the convention center on Friday and Saturday was my anchor. My next bucket list item is to get on this roster with one of my own books! Anyway, the first 30 minutes of a session was the author doing a summary or reading of her book, and the second 30 minutes was a book signing down at the bookstore with the author.   Authors/Books I saw:   Office Politics: Dealing with Conflict at Work – Amy Gallo Pivot: The Only Move That Matters is Your Next One – Jenny Blake Atlas Obscura: Exploring the World's Hidden Wonders – Ella Morton Ex-Acute 2017: Affordable Healthcare in America – Josh Luke How to Think Like a Futurist – Amy Webb (her book is entitled, The Signals are Talking   Panels in healthcare             Hacking Your health: Future or Fail? Hackathons used to develop new tech in healthcare             Patient Centric Healthcare – the future of health             Music, Pharmacogenomics, AI, and Personalized Medicine helped one many fight and             Survive cancer – Bryce Olson   The network and people The app – provided people you should try and connect with based upon mutual tags             and interests inside the SXSW app Also a beacon feature in the app to show you who is around you in the same room Talking to other attendees – so many had side hustles, entrepreneurial endeavors in             addition to their day jobs. While there were many different types of meetups – I didn't see one for healthcare side hustlers, and a couple of people I spoke with in healthcare were at SX, but not for        healthcare talks or reasons. I found this fascinating.   Best bits I took away from speakers beyond their books:   Focus on your own stuff – GaryVee said this before, but he also said this here again – I love this.   Don't plan 5 years out – Jenny Blake. In fact, she said it's OK to NOT plan for careers like our parents and their parents had. I found this liberating, and coupled with the fact that many people attending have multiple gigs and side hustles going on, felt good about her saying this.   Re-read the book, Blue Zones – Kaiser Permanente doc mentioned this, and I need to go back and read this book again.   We need ALL healthcare professionals in on the conversation – a doctor said this in the audience of one of the panel discussions only with healthcare professionals who were other doctors – RIGHT ON, DOCTOR!   One size does not fit all for even the same type of cancer these days – cancer is a bunch of different diseases within the umbrella of cancer, and after attending Bryce Olson's talk (totally by accident) I now realize that pharmacogenomics and personalized medicine is absolutely CRITICAL in cancer, and many other diseases. Standards of care just don't cut it in all cases, and it doesn't fit the value based ideas around medicine these days either. If you have other questions about SXSW, I'm happy to try and answer them at twitter: @ErinLAlbert or @pharmacypodcast. Our goals are to get this podcast on the podcast stage at SXSW18 AND I'd like to be in an author session. Don't ask, don't get, so we're posting our wishes here now! :D See omnystudio.com/listener for privacy information.

Putting it all together - Connect the Docs My guest today is fellow podcaster and healthcare marketer Jared Johnson.  You may recognize him from some of our Blab sessions in 2016 or from his podcast, "Health IT Marketer."  He is currently on hiatus from that to work at the Phoenix Children's Hospital as their Marketing Technology Manager.  How about that, both 'Marketing' and 'Technology' in the same title!  On top of all that, he authored a book called Connect the Docs, where he distilled the knowledge gained from his many podcast guests.  Listen while we talk about bridging the IT and marketing gap on Get Social Health.   You can find Jared's podcast here:  http://healthitmarketer.podbean.com/ And his book here:  http://ulteradigital.com/wp/book/   Listen to the podcast or drop in at the time stamps below: 00:51  Introduction 01:32  Switching sides 03:33  Changes in healthcare marketing 07:00  Marketing "Technology" Manager... 10:27  Imma let you finish, but about getting out the right patient info... 14:08  Amazon "Lightning Dealer of the Day" 17:13  IT and marketing, or IT Marketing? 18:32  IT / Marketing counter culture 20:01  Integrating the two 23:08  Customer service, marketing, and IT unite! 26:15  Too much content?   27:23  You wrote a book! 34:06  Two books in one 37:22  Spread the message with multiple formats 40:21  Forging the path for others to follow 42:27  Challenge to do more in 2017 43:27  End 44:12  Social Media Tip: Audun Utengen Symplur 45:02  Janet Kennedy - The Healthcare Writers Network