The Business Growers presents Know, Grow and Scale with our founder and CEO, Laura Johns. This video cast gives insight from CEOs and marketing guidance for CEOs. In each episode, you’ll hear how successful business owners have taken their organizations through phases of knowing, growing and scaling their business, or find out which phase they are in as they plan to move forward. You’ll also hear from marketing experts who have made a career of guiding businesses in all phases, leading them to major business wins. To learn more, visit www.thebusinessgrowers.com.
Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing — the belief that marketing is only about lead generation. Here's the truth. Old-school advice like “build a great website and the leads will come” doesn't work anymore. If your marketing isn't building trust, educating your audience, and positioning you as the expert, it's falling flat. In this episode, you'll learn: Why traditional marketing tactics are letting MSPs down The truth behind why your lead generation efforts aren't working How to lead with value and create content that actually connects Proven ways to nurture your audience using smarter email strategies How to show up consistently in the right places to build authority Why focusing less on leads can actually generate more of them If you've ever wondered why your demo requests are low or why your emails are getting ignored, this episode will shift your mindset and give you a better way forward. Listen in and learn how to serve first, build trust, and let the leads come to you. ______________________________________________________________________About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/
Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting? In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item. You'll learn: Why website traffic doesn't always equal leads, and what to focus on instead How to show up in the places your prospects are already searching What makes messaging memorable and unique in a sea of sameness Simple strategies to build marketing consistency without burnout How to test and adapt your strategy for better ROI
In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer's journey, and ultimately drives revenue. Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way that's clear, actionable, and tailored to B2B audiences. What you'll learn in this episode: How to map your marketing to the cybersecurity buyer's journey Strategies for creating awareness without overwhelming prospects Tips for addressing both technical and business decision-makers Ways to reduce perceived risk late in the sales process Post-sale tactics that support renewals, upsells, and referrals Metrics that actually matter in the cybersecurity space If you want to create a marketing strategy that works with the sales cycle, not against it, this episode is for you. Need help building a cybersecurity marketing strategy? Visit thebusinessgrowers.com to learn more or book a call. Subscribe for more insights on how MSPs and B2B tech companies can grow with confidence. __________________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, I'll break down a 90-day marketing strategy designed to deliver fast, measurable results. Marketing doesn't have to be complicated, but many MSP owners waste time on strategies that don't work. In this episode, I'll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the guesswork. You'll walk away with clear actions that can make a difference in your business immediately. ➡️ The must-have marketing foundations MSPs need to attract better leads ➡️ How to craft messaging that speaks directly to your ideal clients ➡️ The power of email marketing and how to improve open rates fast ➡️ The best way to track results so you know what's working ➡️ Where to focus your efforts for long-term success Don't waste another quarter hoping for results. Tune in now to learn exactly how to take control of your MSP's growth. _____________________________________________________________________________________ About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/
Is your MSP leaving money on the table? In this episode of the Know, Grow, Scale Podcast, Laura Johns analyzes 100 lost proposals to reveal the shocking reasons why MSPs lose deals. Discover the critical mistakes that cost MSPs thousands in lost revenue. Laura breaks down common pitfalls in proposals, pricing, and presentations, giving you the insights to win more deals and boost your bottom line. Learn how to avoid these costly errors and finally achieve the growth you deserve. ➡️ Identify the top 3 proposal red flags that instantly turn off prospects. ➡️ Craft compelling proposals that differentiate your MSP from the competition. ➡️ Close more deals and increase your revenue with these proven strategies. Stop losing deals and start winning! MSP owners and IT business leaders, watch now to discover how to optimize your sales process and secure more clients.
Is your MSP struggling to build a consistent sales pipeline without a dedicated sales team? This episode of the Know, Grow, Scale Podcast with Laura Johns explores effective strategies for generating leads and closing deals, even without SDRs. Laura Johns, Founder and CEO of The Business Growers, shares her proven framework for building a predictable sales pipeline specifically for small MSPs. Learn how to use inbound marketing, referrals, and strategic partnerships to attract your ideal clients and fuel business growth. ➡️ Identify your ideal client profile and focus your marketing efforts. ➡️ Use a content marketing strategy to establish thought leadership and attract qualified leads. ➡️ Create a referral program that encourages existing clients to bring in new business. ➡️ Build strategic partnerships with other businesses to expand your reach. Watch now to discover how to generate leads and scale your MSP without relying on a dedicated sales team! This episode is a must-watch for MSP owners and IT business leaders who want to grow revenue. _____________________________________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
Want to build a $30 million MSP? Learn from a CEO who did just that on this episode of the Know, Grow, Scale Podcast with Laura Johns and guest, Shawn Torres, CEO of In-Telecom. Shawn shares his remarkable journey of building a $30 million MSP in New Orleans over 15 years. In this episode, you'll hear Shawn's key performance indicators (KPIs) that actually matter for MSP growth. He also talks about how to build and scale an MSP sustainably in today's competitive market Shawn breaks down his proven strategies for: ➡️ Developing a growth-focused mindset that drives success ➡️ Implementing effective systems and processes ➡️ Building and leading high-performing teams ➡️ Creating sustainable revenue streams in the MSP space Whether you're just starting your MSP journey or looking to scale your existing business, this episode is packed with actionable insights from someone who's walked the path and achieved remarkable success. Watch now to learn the real-world strategies that can transform your MSP's growth trajectory! __________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. https://go.thebusinessgrowers.com/schedule-now If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
Are you an MSP sales professional struggling to stand out in a crowded marketplace and connect with potential clients? You might be overlooking a powerful tool: personal branding. In this episode, we break down the essential elements of building a compelling personal brand in B2B tech sales and how it can transform your sales success. ✍️ Why traditional sales approaches might not be enough anymore ✍️ How to leverage personal branding to build trust and credibility in the MSP space Learn how to craft your Unique Value Proposition (UVP) and create a ripple effect of engagement that attracts the right customers. We share practical strategies for: ➡️ Defining your target audience and their specific needs ➡️ Articulating your unique approach and key differentiators ➡️ Creating a powerful UVP statement that resonates with prospects ➡️ Maximizing social media engagement for business growth Understanding personal branding isn't just about self-promotion – it's about becoming a trusted advisor in the managed services space and generating sustainable business growth. Watch now and transform your approach to MSP sales through strategic personal branding! __________________________________________________________________________Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. https://go.thebusinessgrowers.com/schedule-now If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.
Want to hear what it takes to build a successful women-led tech marketing agency? In this special episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, shares the story behind winning the Gold Stevie® Award for Best Female Entrepreneur. Learn how she built an all-women team that is revolutionizing tech marketing in Mississippi, creating opportunities in a male-dominated industry, and helping MSPs across the nation scale their businesses. Discover: How to succeed in tech without writing code Building a thriving business outside traditional tech hubs Creating opportunities for women in technology Transforming how IT companies approach growth Connect with Laura: Website: www.TheBusinessGrowers.com LinkedIn: https://www.linkedin.com/in/laurapickardjohns/ Ready to scale your MSP or IT company? Get your FREE Growth Acceleration Session: https://go.thebusinessgrowers.com/msp-schedule-session #WomenInTech #StevieAwards #ITMarketing #FemaleFounders #WomenInBusiness _____________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. https://go.thebusinessgrowers.com/sch... If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences. Visit us at www.thebusinessgrowers.com
Want to revolutionize your MSP's sales approach? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, sits down with Jennifer Beam of MSP Sales Revolution to uncover the secrets to successful MSP sales in today's competitive market. In this episode, Jennifer shares her proven techniques for aligning sales and marketing teams to drive better results, real-world examples of successful MSP differentiation strategies and practical tips for implementing effective sales processes that actually work. Learn how to transform your MSP's sales approach from struggling to thriving with Jennifer's battle-tested insights and strategies. Whether you're just starting out or looking to scale your existing MSP, this episode provides great advice for driving sustainable growth through improved sales performance. Connect with Jennifer with the following links below! - Book Plus Bonus: https://mspsalesrevolution.com/book-plus-bonus/ - Facebook Page: https://www.facebook.com/jennifer.g.bleam - LinkedIn: https://www.linkedin.com/in/bleamjennifer/ Subscribe for more expert advice on scaling your MSP or IT company! #MSPSales #ITBusinessGrowth #TechServiceScaling __________________________________________________________________________ Want to revolutionize your MSP's sales approach? Get your FREE one-on-one Growth Acceleration Session. https://go.thebusinessgrowers.com/schedule If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your sales process and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they lack effective sales strategies and processes. At The Business Growers, we believe you shouldn't have to navigate the complexities of MSP sales alone. We work exclusively with MSPs and IT companies, serving as their growth partner and offering a proven framework for revenue growth through exceptional sales strategies and execution. Visit us at www.thebusinessgrowers.com
Join us for this special episode of the KNOW GROW SCALE podcast, where Laura Johns, founder and CEO of The Business Growers, introduces her groundbreaking new book: "Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business."
Want to improve your MSP or IT company's client experience? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, talks with Erin Rohner, a ten-year veteran in CX (client experience), to discuss how MSPs and IT businesses can enhance their client journey and drive growth through exceptional service. In this episode, Erin touches on: The most critical touch points in an MSP's client journey and how to create positive, memorable experiences Common pitfalls in IT client onboarding and how to avoid them Strategies for gathering and acting on client feedback in the IT industry Adapting client journey approaches for MSPs serving businesses of various sizes Identifying upselling and cross-selling opportunities for IT services without being pushy Maintaining client trust during service disruptions or security incidents in IT environments Learn how to move beyond constant chaos to achieve lasting client satisfaction and explosive growth in your MSP or IT business. Erin's insights, drawn from her decade of experience in client experience, offer valuable guidance for any IT service provider. Subscribe for more expert advice on scaling your MSP or IT company! #MSPClientExperience #ITBusinessGrowth #TechServiceScaling ___________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences. Visit us at www.thebusinessgrowers.com
Discover how the Entrepreneurial Operating System® (EOS) can transform your MSP or IT company. Laura Johns, Founder and CEO of The Business Growers, talks with Lyn Askin, EOS expert and successful entrepreneur, to discuss how an MSP or IT business can grow and sale with EOS (Entrepreneurial Operating System). In this episode, Lyn and Laura discuss: How EOS addresses the unique challenges of MSPs and IT businesses Lyn's real-world case studies of EOS success Key takeaways to implement EOS in your organization Learn how to move beyond constant chaos to achieve lasting alignment and explosive growth. Lyn's insights, drawn from his experience scaling his own firm, offer valuable guidance for any IT leader. Subscribe for more expert advice on scaling your MSP or IT company! Connect with Lyn: Website: https://lynaskin.com/linktree Email: lyn.askin@eosworldwide.com #EOSBasics #MSPGrowth #ITScaling --- Want to get your calendar booked with prospects searching online for an IT provider in your area? Get your FREE one-on-one Growth Acceleration Session. https://go.thebusinessgrowers.com/growth-acceleration-session If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to grow and scale your MSP or IT business sustainably. About The Business Growers Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at www.thebusinessgrowers.com
Are you an MSP or IT company struggling to generate leads and grow your revenue? You might be missing information about a crucial piece of the puzzle: the ads funnel. In this podcast, Laura Johns, CEO and founder of The Business Growers breaks down the often misunderstood concept of "the funnel" and how it relates to digital ads for generating new leads. Discover why your current marketing efforts might be falling short and learn how to strategically target potential clients at every stage of their buyer's journey. Laura shares how to effectively craft ads for each level of the funnel: 1. Top of funnel 2. Middle of funnel 3. Bottom of funnel Watch now and get one step closer to converting leads with digital ads for your MSP or IT company today!
Join Laura Johns, Founder and CEO of The Business Growers, as she talks about the secret weapon for MSPs looking to dominate their market: omnipresence. In this short, value-packed episode, Laura breaks down why being everywhere is the key to becoming the go-to MSP in your industry. Discover: - Why the journey from unknown to industry leader isn't a quick fix, but a strategic ascent - The power of multi-channel marketing in building trust and recognition - An eye-opening statistics on the B2B buying journey that will transform your approach - Practical tips to establish your MSP's presence across various platforms - How to turn consistent visibility into unshakeable buyer confidence Whether you're a startup MSP or an established player looking to level up, this episode is your roadmap to marketing success. This quick clip will help you cut through the noise and make your mark. Don't miss this opportunity to learn how to transform your MSP from a best-kept secret to the talk of the town. Tune in and take the first step towards becoming the best-known MSP in your market! Learn more about The Business Growers and Laura at thebusinessgrowers.com.
In this episode of the Know Grow Scale podcast, host Laura Johns sits down with Tim Fitzpatrick, founder of Rialto Marketing, to unveil essential MSP marketing hacks to stand out in a crowded market effectively. Struggling to define your target market? Feeling lost in the sea of IT service providers? This episode is for you. Tim and Laura disucss insider tips on: Pinpointing your ideal clients with laser precision How to stand out in the crowded MSP landscape Leveraging content marketing to become a recognized thought leader Whether you're a startup MSP or an established IT company looking to scale, this episode is packed with strategies to set the right foundation and drive business growth. Tim's expertise will help you overcome marketing hurdles related to differentiating your business. Listen for it - about a third of the way through the podcast, Laura and Tim issue a challenge for all MSP and IT business owners.This is the foundational marketing 101 podcast every MSP owner needs to hear. Listen now and get what could be the difference between standing out and blending in for your MSP.
Struggling to attract high-value clients for your MSP business? Tired of competing in a crowded marketplace? Discover the power of niche marketing and transform your MSP! In this episode of the Know, Grow, Scale podcast, Laura Johns, founder and CEO of The Business Growers, dives deep into: The limitations of a broad target audience and the benefits of niche marketing for MSPs. Proven strategies for identifying your ideal client niche, including industry trends and market research techniques. ️♀️ How to leverage content marketing to attract high-value clients within your chosen niche. Inspiring case studies of successful niche MSPs. Learn how to: Become the go-to MSP for your chosen niche. Attract high-value clients and boost your bottom line. Build a thriving MSP business with a focused and effective marketing strategy. This episode is perfect for you if you're an MSP owner who wants to: Stop wasting resources on generic marketing efforts. ❌ Stand out from the competition and attract your ideal clients. ✅ Build stronger client relationships and increase customer retention. Ready to take your MSP business to the next level? Watch the full episode now and start implementing niche marketing strategies today! #MSP #NicheMarketing #IT #ManagedServices #BusinessGrowth
Is your MSP stuck in the break-fix cycle? Learn how to build a recurring revenue machine and achieve predictable income! In this webinar, Laura Johns, Founder and CEO of The Business Growers, dives deep into strategies for transitioning clients from break-fix to proactive, recurring revenue models. You'll discover: The limitations of break-fix models and their impact on your business. ❌ The power of recurring revenue and its benefits for MSPs. ✅ - Proven strategies for transitioning existing clients to managed services. How to leverage subscription services, managed security packages, and proactive maintenance plans to create a steady income stream. This webinar is perfect for you if: You're an MSP tired of the unpredictable income of break-fix. You want to build stronger client relationships and improve satisfaction. - You're looking for ways to invest in your MSP's growth and attract top talent. Take control of your MSP's future and watch your business thrive with recurring revenue! Click the link in the description to watch the full webinar now!
In this episode of the Know Grow Scale Podcast, Laura Johns discusses Google reviews and how they can make or break your IT company or managed service provider (MSP) business. You'll learn why Google reviews are crucial for boosting your credibility and visibility online, and Laura will share specific strategies to get more positive reviews from your customers. By following the tips discussed in this episode, you can harness the power of Google reviews to attract new clients and stay ahead of the competition. Learn more about The Business Growers: www.thebusinessgrowers.com Book a meeting with Laura Johns: www.go.thebusinessgrowers.com/discovery
In this episode of the Know, Grow and Scale Podcast, host Laura Johns interviews Brent Upton, president and founder of Upton Technologies. Brent discusses his early career path in IT, starting at the help desk and working his way up to CEO. He emphasizes the importance of customer service in the IT industry and how his experience working directly with customers has been beneficial in running his own business. Learn more about Brent: https://uptontech.com/ Learn more about The Business Growers: https://thebusinessgrowers.com
Ever heard of a fractional CMO? This episode of Know Grow, Scale dives into the world of fractional CMOs and explores if this marketing leadership role is the right fit for your MSP (Managed Service Provider). Laura Johns breaks down the key benefits like expertise, cost-effectiveness, and strategic direction. She also clarifies common misconceptions about fractional CMOs and emphasizes the importance of having an existing marketing execution team in place. Learn how a fractional CMO can elevate your MSP's marketing strategy and ultimately help you scale your business. Want to learn more about having a fractional CMO? Visit www.thebusinessgrowers.com.
This episode of the Know Grow Scale Podcast tackles a crucial tool for Managed Service Providers (MSPs) and IT companies: Customer Relationship Management (CRM) systems. Laura Johns, founder and CEO of The Business Growers, explains how CRMs can revolutionize your business. From boosting customer engagement and sales to improving service and decision-making, Laura highlights the key benefits. Whether new to CRMs or stuck in spreadsheets, Laura offers guidance on getting started, including free tools and a glimpse into The Business Growers' preferred system. Learn how a CRM can transform your business – listen now! To learn more about The Business Growers, visit our website at www.thebusinessgrowers.com.
In this episode of the Know, Grow and Scale podcast we sit down with Ben Sims, COO of Fuse.Cloud, an IT company and managed services provider based in Jackson, MS. With over 15 years of experience in the field, Ben shares valuable insights for our audience into enhancing operational efficiencies overnight for MSPs and IT companies. Ben dives into the importance of standardization, automation, and scaling for IT businesses and highlights the pivotal role of operations in driving profitability, customer satisfaction, and overall business growth. From transitioning from break-fix models to monthly recurring models to implementing streamlined processes, Ben offers actionable advice for IT company owners.
In this episode, we welcome Kathryn DiGennaro, a valuable Client Success team member, to the mic. With a unique perspective shaped by her journey from working within a MSP to marketing for MSPs around the country, Kathryn offers a captivating inside look into the industry. Kathryn's firsthand experience on both ends of the spectrum provides a wealth of knowledge, offering valuable takeaways for professionals navigating the complex landscape of managed services.
In today's episode, we're joined by Michael Fowler, Chief Revenue Officer at Fuse.Cloud, and a seasoned industry veteran with over 17 years of experience in managed services. Michael shares invaluable insights into building and leading successful sales teams within the IT and managed services sector. From overcoming challenges in educating clients about new technologies to navigating the competitive landscape, Michael provides practical advice for driving revenue growth. Join us as we uncover the secrets to building a thriving sales team and achieving predictable revenue growth in the ever-evolving IT industry.
In this episode, Laura Johns, founder and CEO, chats with team member Sarah Ashley, Content Manager for the company. Together, they dissect the challenges MSPs face in attracting the right clients through social media, hashing out the most common content struggles for MSP owners, including engaging with and growing followers. They'll discuss the best ways to shift from canned, generic content to crafting material that genuinely resonates with your ideal clients. Also, on the podcast, Sarah covers the best platforms for MSPs and IT companies to spend their time on if they are to choose one primary platform. Sarah unveils killer content ideas, from blog posts and webinars to client testimonials, providing takeaways to help any B2B tech business owner. Whether you're a seasoned professional or just starting with consistent social media content, this episode is your guide to mastering social media for your MSP and IT business.
Join DQ Dunson, founder of Road Rescuers, on a journey from necessity-driven beginnings to building a tech-powered solution for the towing industry. This episode is packed with insights on navigating entrepreneurial highs and lows, finding your passion, and leveraging the power of Mississippi's tight-knit network. DQ shares his story of transforming a dream into reality. Find out more about Road Rescuers at roadrescuers.com.
Ryan Hopson, co-founder of Tempo, shares his entrepreneurial journey from quitting his job to launching a platform that makes learning addictive in 60-second videos. He emphasizes financial preparation, taking the leap, and valuing customer feedback. Tempo caters to all ages, from PhD students to kindergarten teachers, offering monetization for creators on topics like foreign languages, finance, and health.
Derek Norsworthy, creator of the innovative travel app “Journez” sat down with Laura Johns at the Accelerate Conference with Innovate MS. This cultural travel app connects travelers with local gems while supporting underserved businesses. His entrepreneurial journey and commitment to creating value over monetary gains reflect his passion for empowering fellow entrepreneurs. Journez is set to launch its beta in Ocean Springs, Mississippi, with plans for statewide expansion in 2024.
Angie Yontz, a former military serviceperson turned inventor, shares her inspiring journey from candle maker to founder of G.I. Jean. Through the interview, we hear about Angie's challenges and triumphs, her incredible support network in Mississippi, and her advice for aspiring entrepreneurs. This episode dives into female empowerment and the power of community. You can learn more about Angie's company at gijean.com.
In this episode, we meet Justin O'Keefe, founder of MAP, a platform aiding families after a loved one's passing. Driven by a personal tragedy, Justin transformed his grief into a service that simplifies legal matters, finances, and other logistical burdens for grieving families. Through his story, we learn about building resilience and the importance of surrounding yourself with the right people when launching a business.
In this podcast episode, Kiana Pauline, founder of Total Body Submersion, shares her inspiring journey from a single mom working a 9-to-5 to a thriving entrepreneur. We hear how her passion for swimming ignited a successful business, the challenges and her tips for conquering self-doubt and taking the leap into entrepreneurship. Kiana's story is a testament to the power of perseverance, faith, and community, and it's sure to inspire anyone who has ever dreamed of starting their own business. You can find Total Body Submersion online at totalbodysubmersion.org and on social media.
In this podcast, Laura Johns, the founder and CEO of The Business Growers, discusses the three pillars of an effective MSP digital marketing strategy. She shares proven strategies and valuable insights on optimizing websites, online listings, and backlinks to help MSPs rank higher on Google search results and attract qualified leads. If you're a managed services provider or an IT company, this is a must-listen to grow and scale your business. Download our SEO Keyword Goldmine for MSPs: https://bit.ly/3u7iwOW
Struggling to get noticed on LinkedIn as a Managed Services Provider (MSP)? In our latest episode of the Know Grow Scale podcast, Laura Johns, Founder and CEO of The Business Growers, dives deep into the latest and greatest strategies for optimizing your LinkedIn presence and attracting more leads. Get ready to learn: ✅ Profile makeover magic ✅ Network expansion ✅ Company page power Plus, avoid these common mistakes: ❌ Keyword stuffing ❌ Fake endorsements Ready to dominate LinkedIn and attract more clients to your MSP business? Tune in to this episode for actionable tips and visit The Business Growers to learn more at www.thebusinessgrowers.com.
With 2023 winding down, now is the critical time for managed services providers to get your Google Business Profile in order before we head into 2024. An accurate and complete Google Business Profile is essential for remaining visible and relevant in today's online world. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO, offers 3 ways you can improve your Google Business Profile today. To schedule your Growth Acceleration Session, contact us at thebusinessgrowers.com.
Smart community engagement and local events remain a high ROI opportunity for MSPs to expand visibility, demonstrate expertise, and get word-of-mouth referrals. By focusing on select and strategic events aligned to your services and ideal buyer profile, new business growth can really take off with local events, but you have to be strategic and have clear KPIs set in advance. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO, offers some tips for a better local event strategy to increase lead flow for your MSPs in the year ahead. To schedule your Growth Acceleration Session, contact us at thebusinessgrowers.com.
Following search best practices with site speed, targeted landing pages, and useful managed services content sets up IT providers for improved local pack rankings. Consistency and relevance is key for driving traffic from prospective SMB clients finding your business online in 2024. The Business Growers is a marketing agency that helps MSPs and IT companies grow revenue by providing the strategy, execution and dedication of an in-house marketing team. Listen in as Laura Johns, founder and CEO, offers 3 easy ways to yield website visibility benefits for MSPs in the year ahead. To schedule your Growth Acceleration Session, contact us at thebusinessgrowers.com.
In the fast-evolving marketing world, integrating artificial intelligence (AI) is no longer a trend but a necessity. AI is revolutionizing the industry by reshaping data acquisition, content creation, campaign implementation, client communication, and reporting. Its strategic importance is evident, with projections suggesting that AI-driven marketing will play a pivotal role in the global economy by 2030. Listen as CEO Laura Johns explains how AI doesn't replace creativity; it amplifies it, enabling marketing teams to streamline efficiency by automating repetitive tasks, freeing up time for strategic thinking and client relationships. Real-world success stories underscore AI's tangible impact on marketing's bottom line. The call to action for marketing teams is clear: AI is imperative for the present and future, empowering teams to tackle challenges and future-proof their agencies.
Taylor Swift's recent Eras Tour in the United States alone contributed a staggering $5 billion in consumer spending, leaving a monumental mark on the music and entertainment industry. In this short podcast, we explore how her influence and fanfare can be something marketers can learn from. How do we capture our clients like Taylor, convince customers to invest (no matter what the price), and keep them engaged long-term? Listen to these five strategies from Laura Johns, CEO of The Business Growers, that will take your marketing to the next level.
In this podcast, Laura Johns, the CEO of The Business Growers shares the six invaluable lessons she wishes she would have known before embarking on the journey to agency ownership. If you're an entrepreneur - specifically looking at starting a marketing agency - look here for practical insights, avoid common pitfalls, and how to set yourself up for success.
In today's episode, we're diving deep into entrepreneurship and discussing a topic that's close to our hearts - flexible jobs for moms. Joining us for this conversation is the remarkable Delphine Carter, a seasoned entrepreneur and advocate for women's empowerment in the workforce. Delphine has not only built successful businesses of her own but has also dedicated her career to creating opportunities for women to thrive professionally. In this episode, Laura and Delphine will explore the concept of flexible jobs and how they can empower women to balance their careers with other aspects of their lives. They'll discuss the benefits of offering flexible work arrangements within your business and share practical strategies for implementing them effectively. Whether you're a female entrepreneur looking to create a more inclusive workplace or someone curious about how flexible jobs can benefit your business, this episode is packed with valuable insights and actionable advice. Connect with Delphine on LinkedIn: https://www.linkedin.com/in/delphinecarter/ Learn more about Boulo: https://boulosolutions.com/
This week on the Know, Grow and Scale Podcast, we have a special guest, Stephen Johnston, the CEO of GoodJob, a pre-hire assessment platform that helps companies hire and retain the right employees. Stephen discusses his company's innovative approach to hiring, centered around behavior-based techniques, and sheds light on the transformative impact they are making in the recruitment process. About GoodJob: www.goodjob.io
Description: In this episode, we're talking to Randy Brogle, Chief Executive Officer at LS Networks, about his journey to LS Networks. He's currently leading the organization as they fulfill their mission to bridge the digital divide across the Pacific Northwest. Randy's journey to LS Networks is a unique path, and as he embarks on his chapter in quest for greater accessibility. LS Networks website: https://www.lsnetworks.net Randy's LinkedIn: https://www.linkedin.com/in/randybrogle
Landon Howell is Head of Marketing at Rocketplace, a cryptocurrency asset management platform. Prior to Rocketplace, he's held growth, marketing and ops roles at Plastiq, Fancred and Wyndy, and he's seen his share of success and failure, as anyone in the startup world knows is reality. Landon is a leader in the tech marketing space, and is a wealth of knowledge for those wanting to learn from the best about how to navigate growth as an early-stage startup. Fun fact: Landon and Laura are college friends from Mississippi College. Go Choctaws! Show Notes: Landon's website: https://www.landonhowell.com Landon on LinkedIn: https://www.linkedin.com/in/landonhowell/
Frank Cowell is a speaker, best-selling author and entrepreneur in San Diego. He is not only an expert in building a successful agency, but he now helps agency owners grow faster and smarter. Whether you are an agency owner or a business leader, this podcast is full of great insight on the most important things to put in place to grow your business, from the three most critical hires in your first few years, to the biggest pitfalls organizations make while in growth mode. Bring your notepad and pen for this one! It's full of tips you'll want to keep handy. Show Notes: About Revenue Ranch: https://bit.ly/3Y8Hh6V Revenue Ranch on Linked In: https://www.linkedin.com/company/revenue-ranch/ Frank Cowell on LinkedIn: https://www.linkedin.com/in/frankrcowell/
In this episode, I talk to Kelli Lucas and Elizabeth Anderson, co-founders of LunarLab, a UX design and product strategy company based in Birmingham, Alabama. We discuss both of their backgrounds and what led them to launch a technology company. As always, I love connecting with women in tech, so thank you to these awesome ladies for taking time out of their day to come on the podcast! Looking forward to seeing what work they do in Birmingham and around the country!
The Business Growers CEO, Laura Johns, sat down with Chip Pickering, well-known Mississippian and CEO of INCOMPAS. With The 2022 INCOMPAS Show just around the corner, Chip walks through a transitional time for INCOMPAS with a name change and complete rebrand and discusses how it helped launch the organization into a new season with more opportunities. If you're in the communications industry, this is a must listen.
We always talk about the challenges of starting and growing a business on this podcast, but this episode is a great opportunity to hear the perspective of those that support entrepreneurs along their journey. Sara Klaus is the Chief Success Officer at AK Operations, and she is the behind-the-scenes woman helping grow the AK team and supporting lead generation and sales enablement for teams across the county. Listen in as Sara describes her path leading up to AK Ops and talks about how she has navigates the growth of a fast-paced startup.
Strider G. Denison is VP of Commercial Sales and Marketing at LS Networks. He has managed sales teams across the country, and is an expert at leading teams at various stages of growth. Learn from Strider as he walks through some of his best tips, tricks, and ways to keep his team motivated in the hard seasons. For more information on LS Networks, visit www.lsnetworks.net.
On this episode of The Know, Grow, Scale podcast, we are interviewing Gary Watts, the founder, and CEO of Fuse.Cloud, a business technology services company based in Jackson, Mississippi. Gary talks about how he grew Fuse.Cloud, from the ground up, experienced a pivot and changed their name, and how he learned the difference between a calling and a job (and how they don't always have to be the same).
If you're stuck in a place where you want to grow your business with digital marketing but don't know where to start, this podcast is for you! Laura is sitting down St. Louis-based digital marketing pro, Kristen Schneider, to discuss her journey from corporate life to entrepreneurship. Not only does she share tips on how to get started in the digital space, but Kristen also shares her personal story of creating a business that fits her lifestyle and not getting sidetracked by everyone around her. Learn more about Kristen at https://kristenschneiderco.com, and check out her podcast, The Digital Traffic Show, wherever you listen to podcasts.
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