POPULARITY
Hosted by neil hoyne
3 episodes with neil hoyne
2 episodes with neil hoyne
2 episodes with neil hoyne
2 episodes with neil hoyne
2 episodes with neil hoyne
2 episodes with neil hoyne
2 episodes with neil hoyne
2 episodes with neil hoyne
Are you measuring the right metrics, or are you stuck chasing short-term wins that don't translate into lasting customer relationships? Stacy Sherman sits down with Neil Hoyne, Google's Chief Strategist and author of Converted, to discuss why businesses fail to truly understand their customers—and how to fix it. This episode breaks down practical ways to identify high-value customers, shift from transactional thinking to long-term loyalty, and use data to strengthen relationships, not just track clicks. If your business is chasing quick conversions instead of long-term growth, it's time for a shift. Prioritizing strong customer relationships is the key to sustainable success and elevated results. Learn more: .
In today's episode of THE MENTORS RADIO, Host Tom Loarie talks again with Neil Hoyne, Google's Chief Measurement Strategist and a globally acclaimed expert in customer analytics, digital transformation including AI. Over the course of more than 2,500 engagements with the world's leading advertisers, Neil has helped businesses acquire millions of customers, increase conversion rates by over 400%, and generate billions of dollars in incremental revenue. Neil is also the best-selling author of Converted: The Data-Driven Way to Win Customers' Hearts, a groundbreaking book that redefines how organizations connect with their customers in today's digital age. With more than 9,000 hours advising CEOs and boards, Neil's expertise lies at the intersection of technology, artificial intelligence and marketing strategy. As a speaker, lecturer and holder of multiple patents, Neil has shaped the future of customer engagement through innovative approaches that include customer lifetime value, dynamic pricing, and democratized data. Whether you're a business leader, entrepreneur, or simply curious about the power of AI and analytics, this episode is for you! LISTEN TO the radio broadcast live on iHeart Radio, or to “THE MENTORS RADIO” podcast any time, anywhere, on any podcast platform – subscribe here and don't miss an episode! SHOW NOTES: NEIL HOYNE: BIO: https://wikitia.com/wiki/Neil_Hoyne BOOK: Converted: The Data-Driven Way to Win Customers' Hearts , by Neil Hoyne
Send us a textDive into the riveting highlights of digitalNow 2024, where leading experts shared transformative insights on AI and its impact on associations. In this episode, keynote speakers Robert Plotkin, Dr. Gio Altamirano Rayo, Dr. Param Dedhia, Neil Hoyne, and John Spence unravel strategies for leveraging AI, enhancing leadership, and fostering innovation. From safeguarding intellectual property with AI to ethical AI applications at the U.S. Department of State, and even the science behind high-yield health, this episode delivers actionable takeaways for forward-thinking leaders.
Andrew Walworth, Carl Cannon, and RCP White House correspondent Phil Wegmann discuss Wegmann's interview with J.D. Vance, the return of Evan Gershkovich and other prisoners held by Russia, and the current state of the Veepstakes within the Democratic Party. Carl Cannon talks RCP contributor Eric Spitz about Israel and the Paris Olympics. And RCP contributor Charlie Stone interviews Neil Hoyne, chief strategist at Google and author of Converted: The Data-Driven Way to Win Customers' Hearts about the future of artificial intelligence.
What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI? In two words: unmet expectations. Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at the end of the day the organizations that win will be the ones that can take action and make decisions based on the data. This is not a tool problem, or a data problem - it's a people problem. Organizational friction and human behavior is still there. Listen in as we discuss the resurgence of Marketing Mix Modeling (MMM) as essential tool for marketers in a privacy-centric era, the importance of adaptability within the marketing industry, and the crucial role of storytelling and relationship building in data interpretation.
In this episode, Amith & Mallory sit down with Neil Hoyne, the Chief Measurement Strategist at Google. As Google's top measurement strategist, Neil has led over 2,500 engagements with the world's largest advertisers, helping them acquire millions of customers, improve conversion rates by over 400%, and generate billions in incremental revenue. His first book, "Converted: The Data-Driven Way to Win Customers' Hearts," was published in 2022 by Penguin Random House.In this discussion, Neil shares key insights from his book, including the importance of focusing on customer lifetime value (CLV) rather than short-term metrics. He explains how organizations can apply the concept of member or donor lifetime value to better understand and nurture their most valuable constituents.
This episode, we delve into the story of how three business gurus—Neil Hoyne, Peter Fader, and Alex Hormozi—whose books have revolutionized the way we operate at Sol Insights. It all started with a serendipitous LinkedIn discovery of Neil Hoyne and his seminal book, "CONVERTED," leading to an inspiring podcast interview. This connection opened the door to Peter Fader's enlightening perspectives on customer centricity and Alex Hormozi's strategies in "The $100M Leads." Each author's unique approach has not only reshaped my business but also that of our clients, offering a blueprint for profound growth and efficiency. Join us as I retrace the journey of discovering these leading marketing practices, and share how these approaches are changing everything about my business (it may do the same for your business). Learn more about Sol Insights: solinsights.com Connect w/ Phillip on LinkedIn: @phillipscroggin
From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google.Topics discussed in this episode:How to view data as a language guiding customer interactionsThe importance of personalization in customer engagementWhy trust in data usage is needed for strong consumer-business relationshipsHow to prioritize customer-centric strategies over tech trends like AILinks & ResourcesWebsite: https://neilhoyne.com/Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659LinkedIn: https://linkedin.com/in/neilhoyneTwitter: https://twitter.com/neilhoyneGet access to more free resources by visiting the podcast episode page athttps://t.ly/R36m-Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsSupport the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Neil Hoyne is the Chief Strategist at Google and author of the book "Converted: The Data Driven Way To Win Customers' Hearts." In this episode, which was recorded in front of a live audience at Red Ventures, Ric and Neil discuss the future of AI, the power of storytelling, and what it means to "outrun the bear." This is 3 Things, with Neil Hoyne. Hosted on Acast. See acast.com/privacy for more information.
Today we're going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands. To help me discuss this topic, I'd like to welcome Neil Hoyne, Chief Strategist at Google and best selling author of the book Converted: The Data-Driven Way to Win Customers' Hearts. Resources PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! RainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops — all dedicated to showing the latest best practices and technologies to amplify the impact of your events. Register today at rainfocusinsight.com and use the code AGILEBRAND for $100 off your registration fee. Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Today we're going to talk about building better customer relationships while optimizing the customer lifetime value, to the benefit of both customers and brands. To help me discuss this topic, I'd like to welcome Neil Hoyne, Chief Strategist at Google and best selling author of the book Converted: The Data-Driven Way to Win Customers' Hearts. Resources PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! RainFocus INSIGHT: Experience inspiring keynotes, role-specific breakout sessions, and hands-on workshops — all dedicated to showing the latest best practices and technologies to amplify the impact of your events. Register today at rainfocusinsight.com and use the code AGILEBRAND for $100 off your registration fee. Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google's Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world's biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue. In his book Converted: The Data-Driven Way to Win Customers' Hearts, he shows us how to sharpen our long-term marketing strategy and unleash true value. From the best of season 3, listen to Phillip's book interview with Neil Hoyne Explore the Converted book: https://www.convertedbook.com/ Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/ Connect w/ Phillip on LinkedIn: @phillipscroggin
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and measurement at Google, Maryam Haghihi, the Bank of Canada's director of data science, Ashwinn Krishnaswamy, founder of the NY-based growth agency Forge, and Jason Feiffer, the editor-in-chief of Entrepreneur magazine.For more on these experts and for show notes: https://www.shopify.com/blog/2023-experts-advice
Ever wondered how to make your eCommerce business not just survive, but thrive? Get ready for an exclusive conversation with Neil Hoyne, Google's Chief Strategist, as we dissect the steps of building a customer-centric, data-driven eCommerce empire. This is more than just a podcast episode—it's a blueprint for your online business success! Here's a snapshot of the key insights shared:Understand and Prioritise Your Best Customers: Neil Hoyne emphasises the importance of identifying and focusing on your most valuable customers.By analysing your data, you can identify which customers contribute the most to your revenue and tailor your marketing efforts to better serve and retain these customers. This approach not only increases customer loyalty but also optimises your marketing budget.Build Genuine Relationships, Not Just Transactions: One of the key insights from the discussion with Neil is the significance of building relationships with customers beyond just selling products. Engage with your customers through personalised experiences, educational content, and by showing genuine interest in their feedback. This approach fosters a sense of community and loyalty, which is crucial in a competitive eCommerce landscape where customers have endless options.Leverage Data for Better Decision Making: As the Chief Strategist at Google, Neil underscores the power of data in making informed decisions. Use data analytics to understand customer behaviour, preferences, and purchasing patterns. This information can guide your product development, marketing strategies, and customer service initiatives. Data-driven decisions help in creating targeted campaigns that resonate with your audience, ultimately leading to higher conversion rates and customer retention.ABOUT NEIL:Neil Hoyne reigns as the chief strategist at Google and has penned the best-seller "Converted: The Data-Driven Way to Win Customers' Hearts." With a senior fellowship in artificial intelligence at the Wharton School and a board seat at Purdue University Global, he's quite the scholarly strategist. Beyond the boardroom, he's a patented innovator in marketing, a published contributor to the Harvard Business Review, and a sought-after speaker who has dazzled audiences in over two dozen countries!------------------------------------------------------------------------------------For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.
This podcast episode features a conversation with Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. We discuss the data-driven way to win customers' hearts.On the Show Today, You'll Learn:How to build a business around long-term customer relationships.How can data be used to understand customer needs and preferences.How can companies effectively collect and interpret customer data.What are the potential pitfalls of collecting too much data from customers.What are some practical examples of using AI to engage customers.What trends are emerging in e-commerce as a result of the COVID-19 pandemic.How can small businesses gain a competitive edge by adapting to changing customer behaviors.Links & ResourcesWebsite: https://neilhoyne.com/Book: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659LinkedIn: https://linkedin.com/in/neilhoyneTwitter: https://twitter.com/neilhoyneGet access to more free resources by visiting the podcast episode page atbit.ly/469JrXPEpisode SponsorStoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email claus@clauslauter.com.Subscribe & Listen Everywhere:Listen On: ecommercecoffeebreak.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Deezer | Google PodcastSubscribe today so you don't miss an episode!By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Tag the podcast on InstagramBack in Stock app: Are you tired of missing Shopify opportunities? The Back in Stock app will instantly notify your customers when products they want are back in your store. Back in Stock has a long free trial and if you decide to upgrade to a paid plan, we have a 30% discount code for our listeners at backinstock.org/coffee with code “coffe Support the showJoin over 5,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue.Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com
Unveil the power of well-crafted marketing personas and discover how they can make or break your marketing strategy.Neil Hoyne introduces the concept of marketing personas, highlighting potential pitfalls and the essence of accurate attribution. Learn how to avoid sabotaging your own marketing efforts by understanding and correctly utilizing personas.
In this episode of Chaos to Clarity, Eric is joined by Neil Hoyne, Chief Strategist at Google.Neil is an expert at combining data with customer insights to form the ultimate approach for revenue teams.In this episode, Neil provides tactical advice on how you can apply data and metrics correctly in your revenue strategy, and at what stage your company should start investing in data.Neil emphasises building a data-driven culture from day one, and optimising your approach based on the insights provided by your most profitable customers.He also goes in depth on the difference between being product/order-centric, and being customer-centric, and the impact that this shift can have on your business.Check out the full episode to learn new and improved ways on how to approach your overall business strategy!HIGHLIGHTS:00:00 Intro01:01 Neil's Journey into Data Analytics02:23 How to Connect Data with the Customer's Voice06:55 The Impact of Machine Learning on Large Data Sets09:04 Making the Right Decisions with your Data12:30 What's the Right Time to Invest in Data17:35 How Neil Approaches LTV:CAC19:55 The Difference Between Order-Centric and Customer-Centric Approaches22:24 Prioritising for your Customers Future22:43 Use Competitive Analysis to Find Your Niche25:00 Go for Big Changes26:35 What does “Chief Strategist” Entail?31:30 Why Large Consultancies Might Not Be The Right Answer36:19 The Right Way to Approach Transformation41:28 How to Measure The Success of your Strategic EffortsCheck Out Neil - https://www.linkedin.com/in/neilhoyne/Don't forget to subscribe to the Chaos to Clarity Podcast for more invaluable episodes to help you grow your business and stay ahead of the curve!To reach out to Eric, visit FullCycleProduct.com
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers' hearts.For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastUse this FREE template to learn more about your customers and where they spend their time online: https://bit.ly/44nMMlV
Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google's Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world's biggest advertisers—helping them acquire millions of customers, improve conversion rates by over 400 percent, and generate billions in incremental revenue. In his book Converted: The Data-Driven Way to Win Customers' Hearts, he shows us how to sharpen our long-term marketing strategy and unleash true value. Join Phillip as he discusses the implications of CONVERTED on everyday-businesses with Neil. Explore the Converted book: https://www.convertedbook.com/ Learn more about Sol Insights: solinsights.com Follow Good Morning, Market on YouTube: https://www.youtube.com/@solinsights/ Connect w/ Phillip on LinkedIn: @phillipscroggin
What is the difference between behavioral attributes and personas?Is human behavior predictable? Why should you embrace irrationality when interacting with customers? What's the difference between conducting a good conversation and building relationships?What makes Customer Lifetime Value the indispensable measurement for marketers?What are the masters of retention doing better than others? What is the importance of storytelling when it comes to data?ABOUT NICK GLIMSDAHLSubscribe to my weekly newsletterFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/
In digital marketing, we're all striving to do what works. Yet whether we're in-house or at an agency, we're basing our definition of what works on a small sample size. Honestly, none of us can zoom out far enough to the general traits of successful marketing. That is, unless you're someone who's tasked with measuring marketing data at the organization with the single-largest quantity of it on the planet. My guest has gained a lot of insight on successful sellers in his role as Google's Chief Measurement Strategist, where he has led over 2,500 engagements with the world's biggest advertisers. He is a Senior Fellow at Wharton and holds degrees from Purdue University and UCLA. And in his book "Converted: The Data-Driven Way to Win Customers' Hearts" the difference (I'm simplifying here) is that the best ones humanize their funnels for their buyers. "Wait," you say, "we already know how to treat people nicely, we've known how to do that since humans have been around. You're right, yet it's surprising how we lose the human element is when we move commercial interactions online. My guest wants us to learn - or more correctly, relearn how to make our marketing more human. People/Products/Concepts Mentioned in Show Wharton Professor Peter Fader Dunning Kruger Effect A Few Good Men Neil on Twitter Neil on LinkedIn Episode Reboot convertedbook.com/toolkit For more details, please visit https://funnelreboot.com/episode-118-converted-with-neil-hoyne/
Neil Hoyne has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data driven.” As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he's earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers' Hearts, was published in February 2022 by Penguin Random House. He hopes you like it. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Neil Hoyne: Website: http://neilhoyne.com/ LinkedIn: https://www.linkedin.com/in/neilhoyne Twitter: https://twitter.com/neilhoyne
You might have seen Neil Hoyne on LinkedIn, or know him as the chief measurement strategist at Google, but most likely you'll have seen or read his book, Converted: The Data-Driven Way to Win Customer's Hearts. On this FINITE Podcast episode, Neil shares some of the key takeaways from the last section of his book, including cultural shifts that should be made in B2B tech orgs, and ways to utilise data for a more lucrative outcome. Find Neil's book here. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.Support the show
Neil Hoyne, author of "Win your Customer's Hearts," joins me to discuss using data to build better relationships. Join us and check out his book here: https://neil.to/book --- Send in a voice message: https://anchor.fm/ctrappe/message
Neil Hoyne has served as an analyst, researcher, inventor, lecturer, and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data-driven.” As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he's earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers' Hearts, was published in February 2022 by Penguin Random House. He hopes you like it. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Neil Hoyne: Website: http://neilhoyne.com/ LinkedIn: https://www.linkedin.com/in/neilhoyne Twitter: https://twitter.com/neilhoyne
This episode has a pretty simple description. We talk about what data you should be gathering and the best way to leverage it. That is it. Our guest this week is Neil Hoyne, the Chief Measurement Officer at google, and author of “Converted: The Data-Driven Way to Win Customers' Hearts”. He compares business to everyday relationships, explains data's role in decision-making, and even gives us an experiment to try. We also learn why our goal shouldn't be to outrun the bear!
Neil Hoyne is an author, researcher, and marketing executive working at Google as Chief Measurement Strategist. He is also a senior fellow at The Wharton School and an advisor for Capital G. Neil specializes in building strong customer relationships by analyzing data like customer lifetime value (CLV) and consumer psychology. In this informative conversation, Neil and Chris discuss the power and pitfalls of relying on data to make business decisions. They start by defining what “data-driven” means and how awkward current marketing tactics are when you think about it. It's easy to get caught up in data analytics, which is why we like Neil's advice: you don't have to be the best; you simply need to be better than the alternatives. If you are confused by your customer data, this episode will help dispel some of that analytical haze. Sponsored by Peloton - https://onepeloton.com/app Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of The Mentors Radio show, Host Tom Loarie talks with Neil Hoyne, the Chief Measurement Strategist at Google. Hoyne is also a Senior Fellow at Wharton and author of Converted: The Data-Driven Way to Win Customers' Hearts. Those who succeed in acquiring new customers, growing business relationships and ultimately succeeding in business use data, not guessing. Neil Hoyne is an internationally renown master at identifying and evaulating the right data for any given business and goal, for evaluating that data in the right way, in the right context, and for knowing how best to adjust as needed in order to achieve record-breaking results and improved growth. He knows the long vision, how to prioritize and understand the lifetime value of a customer or client, how to build strong relationships using digital media. He is the undisputed, go-to person when some of the biggest companies in the world seek digital marketing advice. This interview is invaluable for anyone interested in seriously growing their business. NEIL HOYNE has served as an analyst, researcher, inventor, lecturer and, in his words, considers himself to be the father of "many forgettable slides and Venn diagrams". A witness to, and participant in, both billion-dollar successes and instructive failures, all in the pursuit of building indestructible customer relationships through digital media.As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. He is also the author of the new book, Converted: The Data-Driven Way to Win Customers Hearts. SHOW NOTES: NEIL HOYNE: BIO: https://wikitia.com/wiki/Neil_Hoyne BOOK: Converted: The Data-Driven Way to Win Customers' Hearts , by Neil Hoyne
Academic studies? What does that have anything to do with moving the needle in your business?Okay, bare with me here you'll want to listen to this episode.Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven't we heard about it?Well the simple answer is that who reads academic studies? People in the academic field. Business people don't read them. Therein lies the genius of this.Now I don't expect my audience to suddenly start reading academic studies. So we've brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! Neil is Google's Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/
During this discusssion, we talked with Google's Chief Measurement Strategist Neil Hoyne about his book "Converted" and all the challenges and difficulties that come when embracing a more data driven mindset. Neil shared with us several examples and stories from his work experience on measurement, testing, analytics and ML. He also gave us some practical tips in order to get the most out of data and win our customer's hearts. Questions, and attendees here: https://productbookclub.com/book/converted-the-data-driven-way-to-win-customers-hearts About the Product Book Club: Discuss product-related books once a month with new product colleagues and the book's author. Join productbookclub.com to know what other books we are reading, and participate in the upcoming discussions! If you find our discussions or content useful, please consider becoming a patron: https://www.patreon.com/productbookclub Follow us on Social Media: https://www.linkedin.com/company/productbookclub/ https://www.facebook.com/productbookclub https://instagram.com/productbookclub https://twitter.com/prodbookclub
Neil Hoyne - Chief Measurement Strategist at Google, Author of Converted: The Data-Driven Way to Win Customers' Hearts [Data]What is the difference between behavioral attributes and personas?Is human behavior predictable? Why should you embrace irrationality when interacting with customers? What's the difference between conducting a good conversation and building relationships?What makes Customer Lifetime Value the indispensable measurement for marketers?What are the masters of retention doing better than others? What is the importance of storytelling when it comes to data?ABOUT NICK GLIMSDAHLSubscribe to my weekly newsletterFind me on TwitterFind me on LinkedInLISTENER SUPPORTPurchase Nick's books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick Support this show through Buy Me A CoffeeBOOK RECOMMENDATIONS:Learn about all the guests book recommendations here: https://press1fornick.com/books/ BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/
Neil has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data driven.” As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he's earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. His first book, Converted: The Data-Driven Way to Win Customers' Hearts was published in 2022 by Penguin Random House. LinkedIn: https://www.linkedin.com/in/neilhoyne/ --- Support this podcast: https://anchor.fm/geeksofthevalley/support
Neil Hoyne – Chief Measurement Strategist at Google and Senior Fellow at Wharton previews his new book "Converted: The Data-Driven Way to Win Customer's Hearts.” He talks about his career journey and provides expertise around utilizing customer lifetime value to guide organizational decisions. Sprinkled throughout are stories about the CIA, finding airport gates, and failing 36 times (give or take) to find employment with Google. This is an engaging episode you don't want to miss.
Companies are starting to pivot from using data to inform the process and have data lead their entire decision making process.To accomplish this, companies need more than just great data analysts, they need great data storytellers.Our conversation with Neil Hoyne, Chief Measurement Strategist at Google dives into:How using data creates holistic growthGreat data storytellers are key to extracting value from dataWhy changing privacy laws are forcing companies to find new ways to collect meaningful data More information about Neil Hoyne and today's topics:LinkedIn Profile: https://www.linkedin.com/in/neilhoyne/Company Website: https://about.google/ Other Relevant Links: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659/ref=sr_1_1?crid=28JH64QJCZ6HI&keywords=neil+hoyne&qid=1647459243&sprefix=neil+hoyne%2Caps%2C93&sr=8-1 New! Email us with feedback and guest suggestions at revenue.innovators@outreach.io.Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.
Companies are starting to pivot from using data to inform the process and have data lead their entire decision making process.To accomplish this, companies need more than just great data analysts, they need great data storytellers. Our conversation with Neil Hoyne, Chief Measurement Strategist at Google dives into: How using data creates holistic growth Great data storytellers are key to extracting value from data Why changing privacy laws are forcing companies to find new ways to collect meaningful data More information about Neil Hoyne and today's topics: LinkedIn Profile: https://www.linkedin.com/in/neilhoyne/ Company Website: https://about.google/ Other Relevant Links: https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659/ref=sr_1_1?crid=28JH64QJCZ6HI&keywords=neil+hoyne&qid=1647459243&sprefix=neil+hoyne%2Caps%2C93&sr=8-1 New! Email us with feedback and guest suggestions at revenue.innovators@outreach.io. Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.
Neil Hoyne has served as an analyst, researcher, inventor, lecturer and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data driven.” As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. His first book, Converted: The Data-Driven Way to Win Customers' Hearts, just launched and is something that everyone wants to know. Listen in as Neil and Lou connect on Thrive LouD.
Neil Hoyne, in his new book, "Converted: The Data-Driven Way to Win Customers' Hearts" provides the insight that only the chief data-guy at Google can share. High-stakes meeting facilitator Kristin Arnold shares the details.
Not all customers are created equal. The best subscription businesses know the power of customer lifetime value (CLV). They optimize around understanding who their best subscribers are, and then deepening the relationship with those best subscribers over time. Neil Hoyne is an expert at this. As the Chief Measurement Strategist at Google, as well as a Senior Fellow at The Wharton School, Neil helps people use data to win their customer’s hearts. He’s written a new book Converted: The Data Driven Way to Win Customers’ Hearts on this topic, which I read on the beach while on vacation. It’s a book about data that’s entertaining and engaging enough to read on holiday, if you can believe it. We recently spoke about how to measure the full value of each relationship, engage in an ongoing conversation with your best subscribers, and perhaps most importantly, how to find and win new subscribers just like the ones you find most valuable. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Subscription Stories Community today: robbiekellmanbaxter.com Twitter Facebook
S7 E16: In this episode, meet journalist Joshua David Stein, Washington Post columnist Tamar Haspel, and data analyst Neil Hoyne. Hear Joshua David Stein celebrate solitude in the animal kingdom, Tamar Haspel on the adventures in growing your own food, and Neil Hoyne on using data to win your costumers' hearts. Solitary Animals by Joshua David Stein: https://www.penguinrandomhouseaudio.com/book/673054/solitary-animals/ To Boldly Grow by Tamar Haspel: https://www.penguinrandomhouseaudio.com/book/688423/to-boldly-grow/ Converted by Neil Hoyne: https://www.penguinrandomhouseaudio.com/book/688629/converted/
In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-20-what-if-mark-cuban-joined-our-podcast Google's Chief Measurement Strategist, Neil Hoyne, on changing the objectives you're tracking with the data you already have. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-23-what-if-you-could-measure-everything-that-matters-an-interview-with-neil-hoyne Microsoft’s Senior Director of Employee Experience, Chris Echelmeier, on how better employee experience leads to better customer experience. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-22-what-if-you-could-make-employee-experience-part-of-your-customer-experience Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” on the death of the brief and what fuels innovation today. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-21-what-if-the-key-to-digital-success-is-getting-back-to-basics We'd love to hear your feedback on a topic or “white noise” word you'd like for us to cover. To send your suggestions, email podcast@perficient.com. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Do you judge a book by its cover? How do you avoid "proposing at first sight"? Why does our audience most often not care about what we do, and how do we effectively communicate with them anyways? What do data-oriented and technical-oriented people's unique advantages to storytelling? This week, we chat with Neil Hoyne, he who strategizes measurements at Google. Having graduated from UCLA Anderson with his MBA in the post-2008 financial crisis world, Neil entered the field of data analytics, then found his way into Google, and now works as Chief Measurement Strategist, leading meaningful consumer engagments with the world's biggest advertisers. Neil's intriguing data book, Converted: The Data-Driven Way to Win Customers' Hearts, has come out in Feb. 2022.
In this episode, Jim talks with Neil Hoyne, Googles’ Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. Connect with Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Neil Hoyne serves as the Chief Measurement Strategist at Google and is a Senior Fellow at The Wharton School. He is most recently the author of Converted: The Data-driven Way to Win Customers' Hearts. The book focuses on how companies can build trust at the most fundamental level in the the age of Big Data, Analytics, and Machine Learning. In this episode, Neil speaks to Swami and Vignesh about: Why a Wealth of Data creates a Poverty of Real Human Relationships The Use and Abuse of Metrics in Corporations What it takes to be a Well-Rounded Individual in the 21st century
The one where Ted interviews Neil from Google.His talent for using data to inform his storytellingSome tips from his book Converted: The Data-Driven Way to Win Customers' HeartsThe best type of pizza!How to find your voice when writing a bookSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Ted Lau: LinkedIn - linkedin.com/in/ballisticartsWebsite - ballisticarts.comFollow Neil Hoyne:LinkedIn - linkedin.com/in/neilhoyneWebsite - twitter.com/neilhoyneAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Converted: The Data-Driven Way to Win Customers' Hearts by Neil Hoyne About the Book: When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: Understand the full value of each relationship Engage in an ongoing conversation with your best customers Ask the right questions so you can anticipate your customers' needs Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts. About the Author: Neil Hoyne has served as an analyst, researcher, inventor, lecturer, and, in his words, the father of many forgettable slides of glossy funnels and Venn diagrams. A witness to and participant in billion-dollar successes, and instructive failures, all in the pursuit of building indestructible customer relationships through digital media. A key player in the executive rallying cry to be more “data-driven.” As Google's Chief Measurement Strategist, Neil has had the privilege to lead more than 2,500 engagements with the world's biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. Immensely proud of the degrees he's earned from Purdue University and UCLA, Neil returned to academia in 2018 as a Senior Fellow at the Wharton School of the University of Pennsylvania. And, interesting fact – despite the topic of the book, he does not have a quantitative background! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/converted-neil-hoyne
Google's chief measurement strategist, Neil Hoyne, brings clarity to how data and marketing come together; what and how to measure; moving beyond a single transaction; embracing human nature; and more.“Are we growing the value of that relationship? Yes! Then both branding and performance are tools. Their order [in terms of time sequence] matters much less here,” he explains, bringing concrete examples and spot-on metaphors that outline a solid course of action for marketers everywhere:Marketing accountability – a prime industry issue;Branding vs. performance marketing;Improving the customer lifetime value;Human behavior and the effect on trust;and more“Consumers have a little bit less trust when everybody is saying that a product is perfect.” — Neil Hoyne Hosted on Acast. See acast.com/privacy for more information.
Neil Hoyne, the Chief Measurement Strategist at Google, joins the Social Pros podcast to talk about the untapped potential of data and how marketers and social pros alike can leverage it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Neil Hoyne, Chief Measurement Strategist at Google and author of the book Converted: The Data Driven Way to Win Consumers' Hearts, is on the Social Pros podcast to address an issue plaguing most organizations today — what do we do with all this data? Neil explains that the journey from one data driven decision to ten of them is a gradual and progressive one. He also discusses the need to use timely and relevant data on account of the dynamism of customer behavior. Drawing from a few excerpts from his book, Neil answers seemingly simple but pertinent questions such as “why marketers don't as the right questions” and “whether aspiring marketers should dabble in courses like psychology.” In This Episode: 06:31 - What it takes to handle the monumental amount of data available today 10:16 - Neil highlights the importance of having real-time consumer data 13:15 - Three reasons why marketers don't ask the right questions 16:07 - What prevents companies from embracing lifetime value 19:55 - How to demonstrate the lifetime value of social media without the math 22:41 - How social pros can successfully chase the same objective as other parts of an organization 26:02 - Neil's take on whether social media practitioners should also do measurement and analytics 29:59 - Why Neil believes acquisition is the best way to build your business using social media 32:38 - Why all organizations need some semblance of a Chief Digital Officer role 34:46 - Why Neil advises marketing students to work across disciplines 37:08 – Neil's top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Grab the Social Pros Turns 500 free commemorative eBook Neil Hoyne's Twitter Converted: The Data-Driven Way to Win Customers' Hearts Visit SocialPros.com for more insights from your favorite social media marketers.
In Episode 13 of Season 2 on Driven by Data: The Podcast, Kyle Winterbottom is joined by Neil Hoyne, Chief Measurement Strategist at Google, where they discuss how to build truly customer-centric organisations, which includes: What customer-centricity really means The shift from product-oriented strategies to a customer-centric strategy How to be truly customer-centric How to identify your best customers How to acquire, develop & retain customers How to build relationships with your customers The biggest mistakes organizations make that prevent them from being truly customer-centric Why is so much data collected by companies but unused The role of personalisation and experimentation How the pandemic has changed things in regards to customer valuations What drove him to write his book
Prentice's Challenger TakeawaysThere's no perfect attribution model.Understanding your customers can start outside of Google Analytics.Some of the best research for marketing come from the world of academia. Show Highlights[01:09] An intro to the smart mind joining Prentice today.[03:01] Neil's serendipitous journey into customer analytics[05:45] Why a small number of businesses still don't leverage data[07:59] How Neil coaches advertisers to not get overwhelmed[10:24] Analytics improving customer relationships[12:04] Creative messaging and the power of storytelling[15:02] Attribution - are advertisers getting it?[18:00] The "perfect" attribution[19:08] Neil's best advice[21:00] Proof - a new venture Neil started[23:31] Some more exciting things bubbling up[27:47] What does the future look like for analytics?[31:07] Where to find NeilResourcesNeil Hoyne's ProofConnect with Neil on LinkedInConnect with Neil on Twitter
What are you doing to make your top customers feel special? Neil Hoyne, Head of Customer Analytics at Google, explains the tangible value organizations can achieve with CLV, its impact, and concrete steps you can take. Neil shares how CLV delivers a clear signal of customer behavior and helps companies deliver experiences that drive business impact. He stresses the importance organizationally aligning the entire company. Learn more about your ad choices. Visit megaphone.fm/adchoices See acast.com/privacy for privacy and opt-out information.
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