Podcasts about mmms

Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying.

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact“Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and performance strategy from day one. When you align affiliate with your broader media mix and apply smarter measurement, it stops being just a channel and becomes a strategic growth lever.” That's a quote from Lacie Thompson, an executive at New Engen and founder of LT Partners and a sneak peek at today's episode. Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—Fractional Chief Growth Officer, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, I bring you the strategies, insights, and conversations that will fuel your revenue growth. So search for Revenue Boost in your favorite podcast directory, and hit subscribe to stay ahead of the game.In this episode, we're pulling back the curtain on one of the most misunderstood and under-leveraged growth drivers in your marketing stack: affiliate marketing. In Redefining Affiliate Marketing Brand Performance for Maximum Revenue Impact, I'm joined by Lacie Thompson—founder of LT Partners and now an executive at New Engen, a top-tier performance marketing agency. We'll talk about why affiliate deserves a seat at your media planning table, how to integrate it with your broader marketing strategy, and how smart brands are using data and measurement to unlock serious revenue impact. So stay tuned through the ad, where Lacie shares how you can get smarter about measuring affiliate and truly integrating it into your broader strategy.Let's go.Kerry Curran, RBMA (00:01.23):So welcome, Lacie. Please introduce yourself and share a bit about your background and expertise.Lacie Thompson (00:06.617):Yeah, thanks so much for having me. I'm Lacie Thompson. My background, before I started LT Partners—an affiliate marketing agency—was in affiliate and digital marketing on the brand side.I was very lucky in the early days to have some really great mentors and leaders. After spending about six years on the brand side and then three years at another startup agency, I started LT Partners in September of 2018. We grew very quickly—very organically, I should add—and were acquired by New Engen, which is a digital marketing agency, in June of 2023.Kerry Curran, RBMA (00:53.998):Excellent. Well, we're so glad to have you here. I've always been very impressed with your success—and congratulations on building your own successful company and getting acquired.I know you've been in the industry a long time and have lots of expertise to share with us. So, to start: when you're talking to other senior executives, marketing leaders, CMOs, what's the buzz you're hearing? What are people talking about today—especially when it comes to affiliate and digital marketing?Lacie Thompson (01:27.459):Yeah, thinking of the big picture—what I found really interesting about New Engen is the way they have grown and adapted over the course of their history. New Engen is about eight or nine years old at this point, but initially started as a tech company. They built a hyper-granular bidding model on top of Google and Meta, primarily.Over time, as those platforms introduced their own algorithms, that technology became a little less important. What they realized when they took a step back was—they were an agency. It was the people helping the brands leverage the technology who were actually making a big impact. So over time, New Engen pivoted to become a performance marketing agency. Then, just before the acquisition of LT Partners, what the New Engen leaders were hearing in the market was a need to stop thinking about marketing in silos of brand and performance—and to bring it all together. Because thinking about it more holistically is where a lot of brands are trying to get. We had seen that in Affiliate very early on. That was a big part of our growth and success—this focus on understanding the incremental value of partnerships and working more closely with the ones that were more incremental. For us, that means introducing brands to new audiences. We had been hyper-focused on that in our "channel"—I use that word in quotes, because there's always debate about whether to call it a channel. But we had been doing that for a long time. So, at the same time that New Engen was pivoting toward a digital marketing solution in the space—we had already been doing that for a long time in affiliate. And they didn't have Affiliate as a capability. So it was a really natural coming together, because our thought process around measurement and how to evaluate how different marketing channels and methodologies create value for brands—whether it's within a branding ecosystem or a performance one—was very aligned. And we need to solve and measure for that across everything. So there was just a lot of strong alignment there.Kerry Curran, RBMA (04:11.03):They were so smart to acquire you—for your success, but also to see the potential of integrating an affiliate strategy into their offering. IWhere you and I have discussed in the past, I also grew up in a performance marketing world: SEO, paid search, paid social, programmatic. And the more I learned about affiliate, the more I realized affiliate needs to be part of these conversations. But what we've seen is that it's really hard to get people—especially those who haven't wrapped their head around affiliate—to recognize the importance, value, and potential of it.Lacie Thompson (05:02.073):Yeah, and I think that's what's really fun for me about the channel. Because affiliate, like I said, there's this debate around whether it's a channel or a mechanism. And I think that's part of why it's difficult for some people to wrap their head around it—because you don't have an ad platform with a campaign structure. It's not like you push a button and things change. It's 50% data analytics and deep insights—and 50% interpersonal relationships and business development of sorts.But what's funny about affiliate is it's actually the one channel that really intersects so many different parts of your marketing stack: influencer, PR, even paid search. Some partners have capabilities that fall under other types of marketing channels. But for some reason, over time, there has been this trend of affiliate-only agencies. And this narrative that you need an affiliate agency—and a separate digital or performance marketing agency—and that the two operate in silos. Oftentimes, they're not as closely connected as they could be if everything were handled under one roof.So I find the irony of that really interesting. It's not common to see digital marketing agencies that have affiliate as a core area of subject matter expertise. And obviously, as someone who's spent most of my digital marketing career in affiliate and partnerships, I found New Engen's interest in that really exciting.I think, as we'll probably talk about here, when we think about measurement, and the amount of budget brands allocate to affiliate marketing—it's so small compared to the impact it can have. And it's exciting to be part of a larger organization that has the infrastructure and teams to help us prove that value with advanced measurement.Kerry Curran, RBMA (07:27.022):Yes, definitely. And I'm excited to talk more about measurement. But we forget that, to your point, there still needs to be more buy-in, education, and understanding of affiliate's value among CMOs and senior marketers.As you said, affiliate is so full-funnel—it covers PR, awareness-building (influencer/creator or mass publications), all the way down to the research phase before purchase.It opens the door to strategic opportunities and conversations. But it's the term "affiliate" that tends to trip people up.Lacie Thompson (08:24.889):Yes, just a couple of weeks ago, we were talking to a potential client, and we actually got into the affiliate portion of the conversation by first talking about performance PR and influencers—and the convergence of brand and performance. That really opened their minds more than saying, "We're here to talk about your affiliate marketing program."What was cool in that conversation—as sometimes happens—is you could just see this light go off where people start to realize this isn't the same affiliate channel marketing that was happening 10 years ago. We're not just a bottom-of-funnel ecosystem. We really have to change the nomenclature and the structure of how we reward partners to evolve past that old, negative perception.Lacie Thompson (09:39.651):So I hope—and I've seen—that the industry is shifting. More and more people are talking about it this way. It's evolving, and that's wonderful to see.Kerry Curran, RBMA (09:52.79):Yes, I agree. And I think the more upper-funnel opportunities—really, the awareness placements—are becoming essential. I know for PR agencies, if they want to be in a top publication, they need to have an affiliate practice within their organization or partner with an affiliate agency. That's been driving a lot of the shift. And obviously, nothing's grown faster than influencers and creators. It's about understanding that there's integration and overlap. There's so much potential. And to your point, it's really important to understand that affiliate's not just toolbars or coupons.Lacie Thompson (10:36.559):Right. The cool thing about affiliate marketing is that you're essentially, as a brand, letting other people tell your story for you, right? And that is so much more powerful for consumers—hearing from an influencer, a media publication, or an editor. Especially editorial publications with strong reputations.People have a lot of trust in those voices. They trust them more than they trust the brand. So we're seeing a shift toward leveraging what your partnerships are saying about you in other marketing channels. That's another cool thing about being part of New Engen: figuring out how to take what an influencer or a content partner like Wirecutter is saying and turn that intocontent that gets in front of your audience through other channels. And I think a lot of people now know that performs much better than just the brand talking about itself.Kerry Curran, RBMA (11:46.412):Yes, I definitely think that third-party endorsement—especially from a trusted source—goes so far. Again, that ties back to what you said about affiliate being a brand strategy as well. You've talked about the shift from performance-only to brand-plus-performance integration. Talk more about how you're approaching that within New Engen and what you're seeing with clients or brands you're speaking with today.Lacie Thompson (12:19.993):Yes, I mean, historically, I grew up in the age of performance marketing, right? We had sophisticated MTAs. We were focused on understanding what the right MTA was, and how to tweak it in order to understand performance. But you get to this point where, when you're hyper-focused on trackable KPIs, you become as efficient as you can be—but you're also not scaling. So internally at New Engen, a lot of what we focused on in the early days were DTC startups that scaled very rapidly, hyper-focused on performance marketing. But then, at a certain point, you reach a plateau. And the way brands have historically thought about brand versus performance is: performance has KPIs we hold to—ROAS, CAC, whatever it is. On the brand side, those don't really exist. You're looking at engagement rates and lots of other indicators. As we've seen the two converge, we've needed to come up with better ways to measure the impact across the board. That's led to our belief that the foundation needs to be measurement—specifically, a mindset shift in how you approach it.You can't rely solely on Google Analytics as your source of truth. You can't rely just on your affiliate tracking platform—or even on some of the other channel platforms. So we believe that, to get past the performance plateau and actually grow your brand, you have to rethink how you're investing your dollars.Kerry Curran, RBMA (14:26.38):That is so smart. What I've seen over the years is that MMMs don't include all the channels—not just affiliate. Media mix modeling often only includes paid touchpoints. So it sounds like you've gotten to a point where you're really able to measure the impact. It's not “Here's your affiliate report over here, and here's your separate search, social, programmatic report.” You're really looking at the data together. So talk a bit more about how you've been able to do that.Lacie Thompson (15:02.307):Yes, our SVP of Analytics, Andrew Richardson, is just incredible. His understanding of the whole ecosystem—I really respect it. Because oftentimes, affiliate gets pushed to the side, like the redheaded stepchild. But he actually really understands it. So when he built our MMM approach, everything includes affiliate. But it goes beyond that. It also includes: How are your competitors impacting your ability to grow? If they're spending more on media, that has a negative impact on you. We've done things in our models that account for factors like: Is it an election year, and how might that affect your business? We're also looking at your brick-and-mortar store performance and how your digital spend is affecting it. So it really depends on the business and its model—what components matter, the time of year, and everything else.Lacie Thompson (16:08.943):Every situation is different. So we want to come to the table with a model that makes sense for each brand. What's really cool—and validating for me—is that early on at LT Partners, we built a proprietary platform called Lift. We believed just looking at the data in the tracking platform wasn't enough to optimize your program. We always believed that how much new traffic a partner drives is indicative of their incrementality. So we pull data from Google Analytics, match it with the tracking platform, and we've built insights and tools for our team to use on top of that data. We optimize toward partners who are introducing brands to new audiences. And with Lift, we have benchmarking data that tells us, on average, what percentage of traffic is new from content partners, coupon partners, or even individual partners.When we talk with enterprise brands that have advanced measurement tools like Measured, Rockerbox, or Northbeam, sometimes they share that data with us. And we often see close alignment between the level of new traffic and the level of incrementality these models show. Same thing with our internal MMMs. So, while we look at multiple KPIs, it's validating to see that our focus on new traffic is supported by broader measurement.That means smaller brands don't necessarily have to spend hundreds of thousands of dollars. There are other ways to optimize toward what's incremental and valuable— and it doesn't have to be a massive lift.Kerry Curran, RBMA (18:34.678):Thank you for sharing that, because there are so many data points. We talk about this all the time—how the customer journey is not linear. There are so many touchpoints. They go back and forth. Being able to measure impression data—like where someone read your article or saw your brand but didn't take action until later—is really important. It's a very normal behavior pattern. And being able to still attribute that back to the publisher matters. I remember hearing about brands cutting their affiliate marketing because they couldn't prove it drove incrementality. But there's this larger lift that you're able to see. It just sounds like it's helping brands get smarter and smarter about how they're investing.Lacie Thompson (19:32.163):Yes, there are really a couple of different buckets when it comes to measurement to think about. One is actually being able to measure the impact—which I think requires a few different angles to get the right perspective on whether your affiliate program or any other channel is driving incremental value, and what that value looks like.Then there's another bucket: how do I optimize a program? How do I drive toward creating more incrementality? And those don't have to be the same things. I think sometimes when I talk about new traffic, or first-click attributed revenue versus last-click attributed revenue, people ask, “Oh my gosh, do you think we should be using first-click attributed revenue as our measurement?” And I'm like, no—that's over here. That's a different conversation. I'm talking about what data we need to look at to try to improve what the measurement says over here. And oftentimes, that means trying to grow first-click attributed revenue because that is typically more incremental than last-click.Kerry Curran, RBMA (20:50.476):Yes, and to your point, it's about looking at different data points and getting smarter. And I think the more we've seen analytics become more advanced—tracking more touchpoints—the more correlation we see between the channels and the impact they have on each other. At the end of the day, that's what makes affiliate so incredibly valuable and important.I've talked in the past about getting affiliate a seat at the planning table. When the brand is thinking about how to allocate budgets—TV, display, programmatic, search, social—affiliate needs to be part of that conversation. Within New Engen, you have that natural organizational structure to foster that. But it's still a challenge for a lot of agencies and brands that aren't looking at it that way.It sounds like it comes down to getting smarter about the data you're evaluating and how all those touchpoints are really driving impact.Lacie Thompson (21:57.435):Well, I think that's the problem. You have this conflicting dynamic within the channel: it's traditionally performance-based, and it's optimized on a last-click basis. You're paying your partners based on whether they drive the last click. And then everyone gets mad when the big partners figure out how to get that last click—and they say the channel isn't incremental. Well, maybe that's because you're hyper-focused on bottom-of-funnel, spend efficiency, and you're not thinking about partnerships strategically. You're not thinking about how to grow the channel or how to measure it appropriately to understand the impact.The last-click performance nature of the channel will never allow you to fully reward the right partners. It will never allow you to fully understand the value of those partners. So, the actual construct of the channel is in conflict with it having a greater impact on your business.Some marketing leaders just say, “I'm going to let it do its thing, be super efficient, and not pay attention to it.” But I think that's a huge miss. When you think about your holistic approach and how to grow your brand, a lot of people say, “Well, it's so small. It's only 10% of my spend.”Well, it could be 15% of your spend—but have twice as much impact—if you thought about doing it differently.Kerry Curran, RBMA (23:28.942):Yes, and that spend is purely attributable. It's usually a commission—or a cost-per-acquisition model—so it's not like other channels where you're spending millions of dollars and may never know the outcome. So, there's still a lot of education that needs to happen. But the brands you work with are lucky to have you out there helping them get smarter. So, thank you. For the people listening who are thinking, “I need to get smarter about this”—what are some of the readiness steps or foundational things they should have in place to better measure affiliate and integrate it into their broader strategy?Lacie Thompson (24:26.095):I think the first step is really just making sure everything is set up properly. Do you have your UTMs set up—assuming you're using GA, which most people are? Some people use Adobe or other sources of truth, but most still have GA.There are obviously nuances and other ways to do it, but in general, you should make sure that your UTMs are structured appropriately within your affiliate program so everything flows into Google Analytics in a way that lets you match it up with your platform data.Otherwise, you're missing visibility into traffic driven by partner—relative to one another. You might also miss out on more advanced attribution models. That's the foundation to build on top of if you want to optimize your partnerships more thoughtfully.It's also very important to have that data available to share with the partners. Publishers don't know how much new traffic they're sending you. They don't get that feedback loop. The way we think about the data isn't just for internal use—we want to share it.We want to show partners the KPIs that are most valuable to the brand and ask: What can we do together to improve these metrics? If you give them that information, many partners are creative and clever and can come up with great solutions.But a lot of them have been trained to focus on the last click, maybe a higher conversion rate or AOV. And that training does a disservice to the partnership if you're not giving them better insight—and helping them succeed in ways that also help you.Kerry Curran, RBMA (26:36.182):Yes, definitely. To your point, all of it helps companies and brands drive better results and outcomes. So it's about having the right data—and doing smarter things with it.So thank you so much, Lacie. How can people find you?Lacie Thompson (26:52.731):I feel like I'm everywhere! I'm on LinkedIn, you can email me, text me—I'm always available to chat. I'm always happy to help. I love finding ways to improve the industry holistically.I'm happy to give advice—or I love hearing what other people are doing that's cool and unique and special. I love collaborating with other brands. I'm one of those people who doesn't really say no to talking about anything, anytime.You never know where conversations might lead, so please reach out if you want to chat.Kerry Curran, RBMA (27:41.73):Definitely. Well, thank you. I'll be sure to include all that information in the show notes. I really appreciate your time. I've enjoyed our conversation and look forward to having you on again in the future. Thanks, Lacie.Lacie Thompson (27:53.859):Amazing. Thank you so much, Kerry.Kerry Curran, RBMA Thanks for tuning in to Revenue Boost: a Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about affiliate performance and full funnel growth.If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversations, expert guests and actionable strategies coming your way. So search for us in your favorite podcast directory and hit subscribe. And hey, if this episode gave you value, share it with a colleague and leave a quick review. It helps more revenue minded leaders like you find our show.Until next time, I'm Kerry Curran, helping you connect marketing to growth, one episode at a time. We'll see you soon.

Nico Neumann is deep in the weeds on digital marketing attribution, market mix modelling [MMM] and incrementality testing – likewise the dangers of narrow audience targeting and junk user data - the latter a $20bn market in the US alone. The Melbourne Business School Associate Professor in 2019 published research proving that closing your eyes and randomly selecting male or female audience targets was more accurate than the data brokers and DSPs many advertisers buy from. Neumann claims a senior data broker admitted to him privately that they knew their data was crap, “but who cares? Marketers are buying this”. (Like Arielle Garcia, UM’s former US privacy lead who last year told Mi3 she had accessed her data profile from multiple third party brokers with laughable results, Neumann has downloaded his own, “and it’s hilarious”. You should do the same - we’ve got a URL in our Mi3 feature to test your profile segments). Neumann batted away claims his B2C audience studies were too broad and challenged widely held assumptions that niche segments and B2B were where precision targeting of online users actually works. Last year he ran tests with IT giant HP - a paper is coming - that sharply contests most B2B marketing plans and particularly so for tech sector practitioners. “No matter what we used, it was either equal to random targeting, or even worse,” says Neumann. First party data is better, per Neumann, but there are caveats, particularly around clean rooms and matches that can be bogus. He advises marketers to upload made up email addresses and see what they get back - hashed user 'match rates’ may not be what they seem. His advice: stick with the first and second party data you can trust, but even then, don’t assume targeting will deliver better bang for buck. “I would even take a step back and ask, do you need to target that narrowly? There are very few cases where it makes sense … Why do you even need to exclude people and increase the cost, instead of just letting the content or message do that?” Neumann sees the explosion of market mix modelling and measurement approaches as “a good thing”. But there are market rumblings that the big platforms pushing MMMs risk skewing towards inherent model biases. Either way, Neumann’s working on a project to compare how all the main MMMs hitting the market actually perform. He urges marketers to question all models – and his advice for those emerging from business schools is the same as for seasoned CMOs: Hone fundamentals that will last a lifetime; don’t overspecialise in trends and fads. “Ask hard questions – and just test stuff yourself.”See omnystudio.com/listener for privacy information.

“Are we actioning off of this data? Or is this just a nice to have?” Shane Pittson, (Founder, So&So) The Media Roundtable is back! We recently welcomed dozens of Chief Audio Officers for an Attribution forum at Audacy's SoundSpace in Soho, NYC. ICYMI, we're sharing the highlights and wisdom straight from the CAOs. Giles Martin, (EVP of Strategy & Insights, Oxford Road) hosts James Ingrassia (EVP, Client Service, Oxford Road), Emmy Jadoff, (Senior Manager of Integrated Media, HelloFresh), and Shane Pittson, (Founder, So&So) for a deep dive into attribution. The team is talking: MMMs, Radio Measurement, Pixels, and more. Let's jump in.

The Narrator RBX returns to MMMS for this dope new interview 

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI? In two words: unmet expectations. Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at the end of the day the organizations that win will be the ones that can take action and make decisions based on the data. This is not a tool problem, or a data problem - it's a people problem. Organizational friction and human behavior is still there. Listen in as we discuss the resurgence of Marketing Mix Modeling (MMM) as essential tool for marketers in a privacy-centric era, the importance of adaptability within the marketing industry, and the crucial role of storytelling and relationship building in data interpretation.

On this guest episode Nick speaks with Joanie Rankin, Mobile Mortgage Manager at Westpac. Joanie has been a Mobile Mortgage Manager (MMM) for 3 years but has been in the home lending industry for 6 years.  Joanie has been with Westpac for 9 years now in various customer facing/service roles and has an in-depth knowledge across several fields of banking.  Joanie is very passionate and finds it hugely rewarding to help people into their first homes and loves being a part of their home buying journey.In the podcast Nick and Joanie really hone in on the first home buying experience - how triple M's help navigate the daunting and sometimes complex process and also some of the specific assistance that Westpac offer (including for Māori and Iwi).What are some of the misconceptions people have when wanting to buy their own home and similarly what are some of the myths people hold on to when it comes to dealing direct with the bank? Those are just a couple of questions Joanie answers in a conversation that should be a 'must-listen' for all aspiring first home buyers.For more information about Westpac first home buyer assistance, their MMMs, and how they can help, visit their website westpac.co.nzSign up for news and insights or contact on LinkedIn, Twitter @NickGoodall_CL or @KDavidson_CL and email nick.goodall@corelogic.co.nz or kelvin.davidson@corelogic.co.nz

Today's episode is an extract from our recent book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.'We talk about 5 of the common mistakes marketers make - and ways to address them.If you'd like to dive into the practical implementation of MMMs(even if you have no coding experience), check out our book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.' **Check out the show notes here:https://mobileuseracquisitionshow.com/episode/5-mmm-missteps-and-what-to-do-about-them/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Welcome, Foolish Mortals, to our review of Disney's Haunted Mansion. Did Disney get it right this time? They subbed in Jared Leto for Eddie Murphy, and Jennifer Tilly for Jamie Lee Curtis... but they somehow forgot to include a decent script! Whoops! Hey, it happens. Friend of the show Derick McDuff is on-hand to geek out with me about the Disneyland ride's history & lore... and help me discuss the film a little bit, too. We also talk about theatrical gimmicks like 4DX and Screen X, try to think of successful ghost comedies (it's harder than you think!), and heap tons of praise on Muppets Haunted Mansion. It's a ghoulishly good time! Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

Your mission, should you choose to accept it... is to listen in to our spoiler review of Mission: Impossible - Dead Reckoning Part One! Join us as we break down our favorite stunts from the film, dissect the directorial choices throughout the franchise, and discuss the movie's shrinking window for premium large format screens. And hey, Mark also raps a lil' Limp Bizkit for you! That's in of honor of John Woo helming the worst entry in this series. Stop pretending you like M:I-2. JUST STOP. We also talk about the fact that Tom Cruise is the same age as my dad and yet he's riding motorcycles off a mountain while my dad just sits in a recliner. Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

Show Resources Here were the resources we covered in the episode: Jae Oh's LinkedIn Profile Jim Habig's LinkedIn Profile Link to help doc for setting up Revenue Attribution Report B2Believe Episode Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover or with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Transcript Revenue Attribution Reporting just launched in your LinkedIn Ads account. What is it? I'm glad you asked. We're diving into the new functionality on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! As of July 1 of 2023, LinkedIn launched the Revenue Attribution Reporting tool within LinkedIn Ads. You can access it now, it just requires that you have business manager set up for your account. What the report does is it connects your LinkedIn Ads to your CRM, so you can get reporting further down in your sales process, which is super valuable. You've heard me talk about this before. This is a rare public beta. So there will continue to be further developments and new features added. This is just the beginning. To teach you about the revenue attribution report. I have not one guest, but two guests to drop hardcore knowledge bombs on you. The first is Jae Oh, you've heard me mentioned him on the podcast before. He's been with LinkedIn for five and a half years. And he's a director over product management. Jae and I go way back to 2018, where we met at a LinkedIn hosted customer advisory board event. And he's been over so many products that we've all worked with on LinkedIn Ads, he's awesome. The next heavy hitter I have for you is Jim Habig. You may remember him from Episode 79, when I highlighted his presentation at the B2Believe event in San Francisco. It was a fantastic presentation. I got to sit front row. Jim Habig is the Vice President of Marketing at LinkedIn, which I know, is really awesome. Now make sure to stick around to the very end, because I have some thoughts on this. Plus, I'll tell you exactly how to get it set up. First in the news. If you listen to episode 100, you'll already know about this, but we just launched the LinkedIn Ads fanatics community. And if you join before the end of July in 2023, you'll be grandfathered in to the lowest price that it will ever be. That's $59 a month. Inside the community, you'll have access to our four brand new courses taking you from the very beginnings of campaign manager all the way through our expert training. You'll also have access to our whole community of like minded LinkedIn Ads professionals that you can bounce ideas off of, ask questions, and of course, I'm in there, my whole team's in there, nd you can ask us anything. Go to fanatics.B2linked.com for more information there. I wanted to highlight a review that the podcast got. This one came from Sean Possemato. He's the head of operations at Cameron Digital Consulting out of Boston. And he said, "Great guy and a trusted resource. Fivestars. I've had the pleasure to get to know AJ professionally and a little bit on the personal side. He went out of his way when I was helping build out the next steps in my career five years ago. I'm competent in LinkedIn Ads, but always refer my network to AJ because I can trust that he will treat anyone I refer with the utmost respect and deliver quality results. Oh, yeah, amazing show. There aren't many, or any marketing podcasts that walk through actual data to learn from." Well, Shawn, a huge thank you for me, I really appreciate you leaving the review. So grateful, the contents helpful and so grateful, I could have been a helpful mentor to you in your career. And also thanks for the ride to and from the airport and getting to hang out with you whenever I'm in Boston. And to all you listeners, I want to feature you and shout you out here as well. So please do go leave us a review on Apple podcasts. Alright, with that being said, it's time to hop into the interview. Let's hit it. AJ Wilcox Alright, everyone. I'm so excited to have these interviews for you today. First off, Jae Oh, he's the director of product for LinkedIn Marketing Solutions, leading teams, building the audiences and measurement capabilities of the LinkedIn Ads platform. So Jae, super excited to have you here. Tell us a little bit about yourself. Anything I didn't cover in the intro? Jae Oh Hey, great to be here, AJ, thanks for having us on. Not covered in the intro is the fact that I'm probably getting less sleep than I ever did before with a two year old running around. I'll talk about that a little bit more later. AJ Wilcox Congratulations. Jae Oh Thank you. And of course, you know, there's always something going on these days with construction. And so we're renovating stuff. So outside of work, if you see me that's what I'm doing. Trying to build stuff inside the digital world as well as out, but really excited to be here. AJ Wilcox Cool. I've got five kiddos, none as young as two so you're battling right now. And I love the toddler stage. So congratulations on that. Jae Oh I'm going to stop complaining now. I'm going to withdraw my comment entirely. But kudos. AJ Wilcox Oh, it gets easier. The more kids you have, the more they entertain each other. So right now you're in like war territory. You got to give all your attention. I get it. First off, let me ask you what is the product that you're most focused on right now? Jae Oh Yeah, one thing that we have been focusing a lot on these days is how do we help our marketers tell them better story about the value that they drive in their day in day out workflows, right? As marketers, are you just showing ads, are you driving ads for a purpose. And one of those things we're trying to change is, you know, that value narrative has to come through in our products. So one product specifically is a revenue attribution report, we want to be able to help our marketers tell a better story that is effectively speaking to the bottom line of the business and is more than the clicks or the conversions or maybe even engagement rates that they've been maybe more routinely trained to talk about from vanity metrics perspective. AJ Wilcox I think this is so valuable, like this product, the Revenue Attribution Report. For the longest time I've looked from the outside, I've seen LinkedIn that has that much better targeting than any other platform has, and it charges a premium. So we know that we're going to get access to better and more qualified candidates, more qualified conversions, but we're going to pay more for them. And when you pay more for it, it means that you have to pay more attention and catch issues before they pop up. The biggest issue I've seen is people spending on LinkedIn, but not having the revenue intel to actually back it up. So I'm super excited about this, especially given economic uncertainty that we're seeing right now. Tell us a little bit about how the report works, when it's coming out, where we might access it, all that kind of stuff. Jae Oh Yeah, so it's early days for this product. And you should see us adding more support for more data, more events, more connections in terms of partners in future days. But right now, the Revenue Attribution Report lives in business manager, it attributes our CRM data. So our customers outcomes data to add engagement activities on LinkedIn to help our advertisers better understand and demonstrate the impact of marketing efforts on their actual business outcomes, whether that's new pipeline, or new opportunity, or new deals closing. So with marketers having increased accountability, drive sales results, they should be able to look at this and say, hey, this is where my money is going, hopefully, allowing them to justify the ad spend and unlock additional investments. So you should see at a metrics level things like top line, you know, return on adspend, or revenue one, or pipeline, how LinkedIn played a role in that, or maybe even at the funnel level, leads, open opportunities, closed one ops. And ultimately really more granular to when you want to start connecting the dots and campaigns. So conversions like win rates, average decent, close, average deal size. And by speaking at that level, as you addressed earlier, you know, in this time of uncertainty, what's most important is to understand how are you impacting the growth and sustainability of that business? Marketers should have the language to speak to that. AJ Wilcox So you mentioned that it's inside of business manager, does that mean that if you don't have your account attached to a business manager, you wouldn't get access to the Revenue Attribution Report? Jae Oh That's right at this point, that's true. Business manager is currently in an open beta right now so theoretically, any customer could go and set one up. Having said that, the reason why it should live there is because it should be looking across all your ad campaigns. You know, if we want to talk about return on adspend, it's not just for one campaign, especially when it's a B2B sales cycle, where as multiple touchpoints, many campaigns that might influence the deal within a day. AJ Wilcox Excellent. And I don't know if you're able to talk about the CRMs that have current integrations, or that are planning on having integrations, can you touch on that at all? Jae Oh So currently, we have Salesforce CRM that's integrated, we are planning for additional ones as we start talking to more customers, and certainly just a backlog that we need to work for. But you know, ultimately, at the end of the day, the same data applies in terms of the kinds of metrics that you would see so that you could understand the performance of the influence aspect. AJ Wilcox So it's an open beta right? Now, does that mean that you have to go to your HR rep right now and request access, Jae Oh if you're in business manager, you can actually connect it assuming if you have a Salesforce integration? If you have a rep great, it's even easier. But if you don't, you should be able to go into business manager and turn on the feature once you integrate your CRM system. AJ Wilcox Very cool. Is there a help doc and LinkedIn to help that walkthrough? Like wiring it up? Jae Oh There? Is there is it should be pretty easy to search. Yeah. AJ Wilcox Okay. Very cool. All right. Thanks for all of those initial questions, kind of understanding where it fits. What sort of requirements are there? What do you need set up on the back end in order for this to function properly? Jae Oh Yeah. So at a minimum, it would just be the CRM integration, and assuming you have the relevant fields to help us understand, you know, deal status, size, dates associated with it. Leads data, of course, as well as company data, these pieces are just foundational. Assuming that that is there, you know, we can certainly fire the report, and the plan is to support other data sources as well, in addition to other CRM sources that you asked about, AJ Wilcox Beautiful. How is this different from the offline conversions report that we can upload right now? Jae Oh Yeah, so two ways. Signal source and customer use case. So the signal source for CRM, as you'd expect is through our in product connector when right now we're supporting Salesforce, as I mentioned in business manager. The offline conversions is through an uploaded list or a server to server integration. So the source data already differs. While some customers offline conversion data could add heavy overlap with a CRM, it's not always the case so we're starting in terms of where do we know houses the data that we need to power the support so a customer can get value on day one. So the customer use cases the other one. So it's targeted towards customers who have supported CRMs, who would like to combine their data and do other things, maybe even like, you know ABM level can I understand, you know, for a company engagement is demonstrating business outcomes from marketing and driving specific companies to close or accounts to close, or customers have high sensitivity of sharing data. Offline conversions is different because it extends our online conversions data streams, as from the insight tag to offline conversion data, so you can optimize campaigns and support conversions reporting. Now, the logical question is, is there a possibility these two things converging? It is something that we're evaluating because we want to support as I mentioned, multiple data sources, rather than forcing you to have one product or feature per data source? And that really just doesn't make sense in the days ahead with all the signal loss and fragmentation we're seeing in the landscape? AJ Wilcox Oh, beautiful. You answered the question before I even had it. So thanks for that. We know that advertisers currently have very full marketing stacks and tech stacks. How does the revenue attribution report fit into the existing attribution tools that someone might already be using? Jae Oh Yeah, we totally understand measurement. attribution modeling is a sensitive topic and very often quite bespoke to a lot of the customers, especially the more sophisticated their stack is. But having said that, this is the first time we're having a standalone measurement solution for LinkedIn that attributes revenue to impressions, or clicks or engagement behavior. So this is our first chance to start telling the story natively. But having said that, that doesn't mean we want to be mutually exclusive, but other solutions in the market. We understand B2B is long. B2B is complicated. And so it's really top of mind for us, and how we integrate ourselves to be compatible, complementary to existing solutions in the market. So they tell us a consistent story that is worth supporting and making plans around. AJ Wilcox So I have a question that I didn't actually prep you for here. So the offline upload that we do for revenue attribution, it's based on email address, but like you mentioned, the source of the revenue attribution report that comes from the pixel. So it reasons to me that someone who maybe they have their personal email address saved in LinkedIn, and someone else who has their work email saved as their default login, it's not going to matter, like the pixel knows who that person is, once they make it into the CRM. Am I correct in this line of thinking, like, maybe the revenue attribution report should have a higher match rate than we should expect with the offline app load? Jae Oh It is very, there's a simple answer. If you have a really rich CRM data set, which is every CRO or CFOs dream or every head of sales, leadership's dream. If you have a rich data set, like we can probably do quite a bit with that, especially if it's in combination with a insight tag or any other offline identifier stream like copy, online data stream like copy. And so it's additive is maybe the simple answer. It allows us to have more signals to connect those dots, but in and of itself, it's kind of hard to say because the results will vary depending on the customer's data set. AJ Wilcox It does seem like it'd be easier for LinkedIn to match this data up because once your CRM says that you close, let's say IBM, sure, like LinkedIn has that information to know who's an IBM employee. Jae Oh Totally. So in that aspect, company level matching, yes, 100%. Like LinkedIn is a great spot for that. And in fact, but I do think when it comes to a B2B attribution product, we have more ways of matching for an account level or a deal that's worth leveraging. But we're deeply invested in to your point. AJ Wilcox Perfect. Well, I think we've covered a lot here, like how we get access to it, what requirements we have, is there anything else that you want to share with us about the RAR that revenue attribution report? Jae Oh Yeah, I think Jim's going to go into more detail next. He's far more visionary than me and will promise you things that I will have to ultimately deliver on the roadmap. But what I would say is, the key thing to take note of is we're trying to create B2B solutions for our customers, because they've been asking for that for a long time. Knowing that B2B is more focused on specific individuals, not everyone is the buyer, it's a longer look back window that we have to employ and try evaluating different attribution methods to you know, understand for your business model, which is a right one to understand where to pull the levers where to draw back. No, I think these things are really critical and how LinkedIn fills a certain role in that equation, because LinkedIn data is not available everywhere else, when you start factoring in what's working and what's not. And so, I think that reframing is the passion that is driving a lot of the innovation that you'll be seeing from this team in the coming days and weeks. But with that, I hand it over to Jim. AJ Wilcox Okay, I want to honor you for that focus on B2B. Coming from the background of Google Ads and Facebook Ads. There is no other platform that caters to B2B and there's this giant need. LinkedIn has stepped in quite nicely, so we sure appreciate your focus there. Jae, what are you most excited about right now, personally? Jae Oh You can't go anywhere right now without talking about AI and machine learning these days. And so we're also creatures of our own personal lives, I've been finding myself making parallels to how quickly my two year old son has been learning and the way that AI is continuing to evolve. And so, you know, given that it's a really exciting time for us, and we reevaluate how AI can help us to do some things better or faster or differently. It's giving me an opportunity to reflect on what's important, and to be clear about what I want to accomplish. And how I tie that to my personal life is recently I was solo parenting with my son in New York for a week, which, you know, wow, I won't do that again anytime soon. Yeah, but I leverage GAI to create an itinerary for our toddler activities and meals for the week in less than five minutes. Amazing. And like four days, several rounds of ice cream later, he was pretty happy, I was ready to put in a bed, things went really well. So in the context of like, work, like deeply understanding that role. What do we want the machine learning models to do to help us improve over time? It's not business as usual. Can we support similar independent operation or growth that we have in like young kids, but in our systems, can we make that more automated, but with the right guidance is something I'm really really excited about. Translating these specific things at work, I really want to solve our attribution measurement intelligence capabilities, like let's shed the light on the things that we need to do more of and maybe less of and so, you know, making things like the Revenue Attribution Report more actionable. Whether it's like drilling down to metrics at a campaign level from that abstracted business level view, recommending how to optimize existing and new campaigns based on the success that we're observing down funnel, like launching new insights, intelligence products to help our customers more deeply understand and connect with our audiences, is something that I truly believe will result in improved experiences for both our members and our customers and that shared value segment. AJ Wilcox Awesome. Jae, we sure appreciate your thoughts and insights here. How do you want people to interact with you? Jae Oh As you'd expect, you can definitely find me on LinkedIn. So feel free to message me to connect with me. I'd love to hear more. AJ Wilcox Perfect. Thanks so much, Jae. We appreciate having you on. Great being on. AJ Wilcox Alright, here's a quick sponsor break and then we'll dive into the rest of the interview. Speaker The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox Managing your LinkedIn Ads is a massive time and money investment. Do you want to return on that? consider booking a discovery call with B2Linked, the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years. And our unique scientific approach to ads management, combined with our proprietary tools, allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in house team, or digital ads hire. Plus, we're official LinkedIn partners. Just go to B2linked.com/apply, and we'd absolutely love the chance to get to work with you. AJ Wilcox Alright, let's jump back into the interview. Next up, we have Jim Habig, who's the VP of Marketing at LinkedIn. He's leading a team helping B2B marketers succeed. Jim, thank you so much for hopping on the podcast here as well to talk about the Revenue Attribution Report, as well as overall what we're seeing here in the current economic climate. Jim Habig Yeah, thanks, AJ, for having us. A longtime listener first time caller, as they say. Very excited to be here and talking to you and happy to go into measurement or any which direction? AJ Wilcox Awesome. Well, first off, tell us a little bit about yourself anything that I mentioned here in the intro? Jim Habig Sure. Well, like Jay, I am also in the quote unquote, toddler zone. I guess I'm passing out of it and passing into it. I have a almost five year old and a 16 month old. And so he's just nipping at the heels of Jae's kid, probably literally, actually. Sort of the thing that he's doing now. And yeah, he's just teething and climbing to perilous heights. So it's a constant struggle to make sure he's not falling from things. AJ Wilcox Awesome. Gotta get together for a playdate and watch the magic happen. Jim Habig Absolutely. AJ Wilcox Cool. Well, as you know, we just talked about the Revenue Attribution Report with Jae, I want to switch gears slightly. Tell me about the state of marketing right now. It's no secret that marketers budgets are being slashed right now. They're under scrutiny, we have to make the justification for performance, especially during these uncertain economic times. So what advice do you have for marketers as we kind of tiptoe through this cycle? Jim Habig Yeah, absolutely. It's a great question. You know, I mean, there's a reason we're here talking to you about revenue attribution report and measurement more broadly. Because I think the key to weathering you know, not just this moment, but just going forward and beyond is in this story. It's in the story that we tell even within our own organizations, and I see the key to weathering this moment. is really in investing in two key relationships. And it's with your CFO and your CRO. And as you're investing in those relationships, I recommend doing three things. And the first is, is probably going to be obvious to all of your listeners, but don't fall into the last click trap. When all your reporting to your partners in finance and other organizations is on last click, you can sort of get yourself stuck, you know, you're really just you're painting a keyhole sketch of the value that your team is actually providing. So what you do instead is my second piece of advice, which is align on just a more comprehensive methodology, with your CFO and your CRO, and really focus on speaking the same language, specifically as your finance team, because we think that's the key. And you could talk about attributable revenue, vis-à-vis Revenue Attribution Report, future cash flow, relate you know, the campaign's that you're delivering, put them in those terms of sort of what's the real enterprise value that they're driving, that's going to start to paint a fuller picture of the results that you're driving. And then you start to build a model. And then my third piece of advice here is do the same thing every time, you know, I think you need to build some expectation. One of the biggest fallacies in our business is that there's some sort of like silver bullet for measurement, you know, there's some mysterious column, if only we could light that one up or turn that one on, you know, that's going to tell the full story. And it just doesn't work that way. You know, it's a mosaic. And the key is on aligning those pieces, aligning on what those pieces are going to be, and then keeping it consistent, because measurements really about consistency over time and cultivating faith via that consistency. AJ Wilcox Perfect. What do you think B2B marketers need to do more of or do better to actually demonstrate the value of their work? Jim Habig Yeah, absolutely. So you know, one of the central theses that we have over here at LinkedIn is that B2B marketers need to be investing more heavily in upper funnel brand building activities efforts. You know, considering that only 5% of your potential audience is ever actively in market, at any given time, it becomes incredibly important that you're building those memory structures that will land you on a day one list when buyers finally do come into market when they're ready to buy, start shopping around. So that introduces a measurement challenge, because we all know, brand is a bit tougher to prove out. But it's not impossible. So one of the ways our organization on the marketing side is trying to solve this is with more econometric modeling. So we feel that in MMM, you know, granted, this is a structure that's given to us from the B2C world. And we're trying to make it work for B2B. But we're doing the best we can and we feel that this and it really changed the conversation internally. It gave us more fodder for talking about that full picture. But you know, MMMs are hard, and they sort of take a long time. And so RAR is one of our attempts to sort of democratize some of the key principles behind that and make it more accessible to a broader audience. AJ Wilcox So can you define MMM for us?  Jim Habig Oh, sure. It's a medium mix model. It comes to us from the old days of like, CPG advertising, where you got to look at a lot of channels, and you got to sort of come to a hypothesis of how they're all driving benefit for your business. AJ Wilcox Makes perfect sense. So when you're thinking about the opportunities ahead, what's LinkedIn focused on to help B2B marketers meet their current and future challenges? Jim Habig I think that one of the real frontiers in the B2B space is in helping marketing and sales teams work in concert. B2B is super unique in that we have this reliance on this relationship, really just we have reliance on relationships. You know, you can't just go into the B2B store and buy a CRM. You got to talk to people, and you got to do this delicate dance and it's across organizations. It's intra organization. That's sort of the animating force behind things like revenue attribution report is how do we just get marketing and sales working closer together talking to each other, identifying maybe when there's a disconnect and smoothing out some of the friction in that system? Because it's a system that B2B just is incredibly reliant upon. And I think there's a ton more that we could do in this space and aligning audiences and aligning messages, and just showing the benefit in both directions, getting them working, singing from the same songbook. AJ Wilcox Absolutely. I want to ask you a few questions just about your background, because it's fascinating to me. Your background like you've worked at Pinterest, YouTube, Google, where does your passion for B2B come from? Jim Habig Oh, boy. So here's the thing. I've always worked on B2B teams within broader B2C organizations. It sort of did a lot to codify how I think about focus how important it is that we actually have a set of tools that are built specifically for B2B because it's a different animal, you know. I think for too long we've been reliant on just like, MMM, that I was just talking about that. is a thing that comes to us from the B2C world. But is it calibrated for our needs? Probably not, you know, we've been making do with these good enough solutions. So I think having that sort of outsider's eye, which was honed in those B2B functions at B2C companies, is what really was the impetus for leading me to this opportunity. And now I've been here LinkedIn for well, how's my son 16 months, 15 months? Basically, that's a good little mnemonic to for remember how long I've been working here. It keeps me going and keeps me you know, super engaged, because there's just so much more to solve. We're at the earliest stages of figuring out what a B2B marketing platform should look like. AJ Wilcox Alright, so same question for you that I asked Jae, what are you most excited about personally? Jim Habig Oh, boy. So as you pointed out, AJ, both Jay and I are in a fun mode where watching these little kids grow up is very rewarding. Not unlike watching the progress of GI. It's what you call a callback. So yeah, Ian, my son is, like I said, 16 months. And he's just a ton of fun. He's like doing this sort of zombie walk around. And Eva is almost five. And this is actually her first summer break. She's in preschool. And that goes year round. And now she's taking summer off, we've got a full agenda. We've got a lot of like swimming dates, and things like that coming up. So I'm very excited just to spend some more time with her over the course of the summer. AJ Wilcox And then what are you most excited about professionally right now, Jim Habig Honestly, that there's still so much to figure out. I think the thing that really invigorates me is just the opportunity ahead, and I look around. And we talked about what, like six or seven problems here. But there are dozens more, you look anywhere. And there are other things that we're using a good enough solution. And we're still trying to make do with things received wisdom from other industries. And it's just a lot of stuff to figure out. And that's fun. We're at the early stages, and I like those heady early days on things. So it's gonna be hard, but it's hard, fun. AJ Wilcox And grainfields for sure they are ready to be harvested. Jim Habig Amen. AJ Wilcox Was there anything that you want to share with us about what you're working on or anything like that we would talk about. Jim Habig Now we're just super excited about the stuff that Jae talked about with RAR. We think this is a big step forward in terms of calibrating that measurement for the B2B world. Like I said, I think there's more we could be doing. And we're still in the early days of it, but this is one of those things where run, don't walk, go check it out for yourselves. We think it can really change the conversations that you're having with your constituents, even within your organization's so we urge you all to check it out. And please give us feedback. We're nothing if not for your feedback, your advice, your consultation. We're trying to build this stuff for all of you. So please, let's make it a two way dialogue at all times. AJ Wilcox Beautiful. Thanks for sharing. Is there a way you want people to be able to get in touch with you? Jim Habig Please reach out on LinkedIn. I'm pretty active on the platform. I know Jae is as well. And yeah, love to hear from you. Like I said, you know, we're nothing without your your feedback, your comments, and your thoughts. And tell us what other challenges you want us to try and work on solving together. AJ Wilcox Very cool. And I would recommend everyone listening, reach out to Jim, reach out to Jae on their LinkedIn profiles. Customize your invite and let them know that you're connecting because you heard them on the show that'll help them know which ones to accept and which ones are going to be spam. Awesome. Jim, thanks so much for being here. We sure appreciate all your insights. Jim Habig Thank you, AJ. AJ Wilcox All right, I've got the episode resources for you coming right up. So stick around, and right after the resources, I'm going to share my thoughts on the Revenue Attribution Report and teach you exactly how to set it up. So don't skip to the next episode yet. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox Alright, like we talked about in the interview, you'll see a link in the show notes below for Jae Oh's profile on LinkedIn. Make sure to connect with him, follow Him whatever. You'll also see Jim Habig's profile as well, do the same there. We've linked to the help doc all about revenue attribution report, so check that out if you're curious. It'll walk you through the process. We also mentioned episode 79. It was our recap of the be to believe event. If you haven't listened to that one, I would highly recommend go back and listen to that, especially the segment where I covered Jim Habig's presentation. Come be a founding member of the LinkedIn Ads Fanatics Community. Act fast and you'll get grandfathered into the lowest price that the community will ever be. And you can do that at fanatics.B2Linked.com. If this is your first time listening, welcome, please hit that subscribe button. But if this is not your first time listening, please do rate and review the podcast especially on Apple podcasts. It's by far the best way that you can say thank you for us coming out with this content. With any questions, suggestions or corrections, reach out to us at podcast at B2Linked.com. AJ Wilcox Alright, so here are my thoughts on Revenue Attribution Report. I know there are plenty of you marketers who have very strong opinions all about revenue attribution so don't freak out if you log into the product for the first time, and it doesn't fit your exact use case. Remember, this is just a starting point. And I'm so excited about LinkedIn jumping into this fray. As it's starting out the only CRM that it syncs to is Salesforce. But of course, I expect in the future, many more CRMs rolling out. I do see that the usefulness of the Revenue Attribution Report is really going to be dictated by the match rates. And that is the ability of LinkedIn to match up who your customers are to who they are on LinkedIn. And we don't know this yet. We don't know what match rates are going to be like. So as we learn more, we'll announce it and let you know. But between you and me, I expect them to be really good, just from understanding how the technology is working on the back end. If you want to go set this up right now, go log into business manager. In the left hand navigation, you'll see revenue attribution as its own tab, you can click on that and then you'll see the option to connect to your CRM. LinkedIn wants us to note that it can take up to 72 hours for data to appear once business manager has successfully synced with the CRM. Now this is a public beta. But in the fall when it comes out as a general release, we'll get a lot more additional features for the report. I specifically love that this is all self serve, and we don't need to go to our rep for this. Okay, there we go. We'll see you back here next week. I'm cheering you on in your LinkedIn Ads initiatives.

Dust off that Fedora and borrow those whips from your mom's dungeon - we're reviewing the final chapter in the INDIANA JONES saga, Indiana Jones and The Dial of Destiny. So... is it better than Crystal Skull or worse? That's what you really want to know, right? We attempt to answer that question, along with some others like... has CGI de-aging gone too far? Can we stop making everything 3 hours long? And is there such a thing as loving The Bear S2 too much? Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

This week, we re-enter the Spoiler-Verse... er, I mean Spider-verse... to talk Spider-Man: Across the Spider-Verse. Your spidey senses should be tingling right away though, because this is a SPOILER-STUFFED REVIEW, so don't say we didn't warn ya, you big crybabies. We spoil the ending, the cameos, the Easter eggs, the surprises, you name it. Joining us in this spoiler quest is friend-of-the-show and friendly neighborhood Spider-Fan, Derick McDuff from The Underrated Podcast! We also have the return of Jeff's Voicemails! What's he griping about now? Tune in to find out... Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

This week, it's all about the FAMBLY. We get fueled up for for a sweaty, high-octane discussion of FAST X. We talk about the secret cameos that everyone already knows about. We talk about the new Delorean. We talk about how they went to space in the last one and that's somehow the most boring entry in the franchise. Fast X is a wild ride, and we're not just talking about Jason Momoa's performance... and hairdo's! For the tenth installment in a global cinematic saga, this movie's got a lot under the hood. So grab your best muscle shirt, hit the NOS, and pull up a seat to our backyard cookout, because when you're here with us... you're FAMILY. Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

We finally review a sports movie on the pod, and that movie is AIR -- directed by human meme, Ben Affleck. Where did we land on this true story behind the most lucrative sneaker deal in history? Do we even remember the 80s? And can either of us wear sneakers with our clubbed old man feet? You know you wanna listen in to find out. To quote the swoosh: "JUST DO IT." Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

Matt from The Matt and Mark Movie Show returns to discuss the finale to James Gunn's MCU trilogy! Will it continue the trend for Matt of being let down by Marvel or is this galactic trip worth it? Check out ⁠Underrated⁠ and support us on ⁠Patreon⁠! And don't forget to follow and listen to the MMMS!

The Deadites return to theaters, so COME GET SOME! This week, we review EVIL DEAD RISE and ask a very serious question: is this the bloodiest movie ever made? It honestly might be. Guinness World Records need to look into this one. Also, we briefly chat about Evil Dead 2013, the ongoing Jonathan Majors situation, and YANNI. Yes, Yanni of all people. Is he Greek? What's his deal? Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

DRACULA rises again, and this time, it's our lord and savior, NICOLAS FREAKIN' CAGE!!! Here to sink their teeth into our Renfield review, and honor the dark one with us, are our friends Jake & Emily from FEELS LIKE THE FIRST TIME podcast! They're massive Cage fans and filmmakers as well. Do be sure to check out their upcoming movie, Compression. Besides heaping tons of praise on the timeless genius of Cage's Dracula performance, we also discuss CG blood in movies, debate the annoying new trend of three-hour runtimes for every little thing, and name our favorite on-screen Count Dracula's. It's a Cage-filled, tantrum-stuffed good time on the show! CAGE-IACS ASSEMBLE! Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

LET'S-A-GO! The master of the voicemails, Jeff from The Love of Cinema Pod, is HERE IN THE BUILDING to discuss the new Super Mario Bros. movie with us! This thing's a box office juggernaut that almost defies any sort of film criticism, but we try to drunkenly have a discussion about it anyways. Did we enjoy ourselves? Did we like all the Nintendo Easter eggs? Did Chris Pratt's accent annoy us? You'll have to blow in our NES cartridge to find out! Along the way, we discuss the Dalai Lama (yikes!), and cover all the news out of Star Wars Celebration 2023 (double yikes!). It's more fun than Rainbow Road. Join us! Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

You've rolled a 20 on the podcast dice, friends, because you've got... THE MATT AND MARK MOVIE SHOW! Joining our quest to review Dungeons and Dragons: Honor Among Thieves is friend-of-the-show and Chaos Tamer, Patrick M.! Go give him a follow on Instagram and Letterboxd. Along the way, we discuss the whole Wizards of the Coast/Hasbro drama, praise Hugh Grant's second life as a movie villain, and quote the true-true about Cloud Atlas, those cast thank you messages before the movie that make you feel like something's wrong, and Doritos Locos tacos. And that be the TRUE TRUE. Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

After last week's mega recap of the John Wick series, Mark and I return to talk all things Baba Yaga once more -- this time, for his latest outing, John Wick: Chapter 4. Did Chad Stahelski redeem himself after the ending hijinks of Part 3? Who wields a pencil better: John Wick or Donnie Yen? And how many stairs are too many stairs for Mark in an action sequence? All this, plus some talk about Darren Aronofsky's The Whale and why it makes us so damn hungry --  this week, on The Matt and Mark Movie Show. Join us, won't you? And bring your dogs, too. Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

SPOILERS ABOUND FROM MINUTE 1. YOU HAVE BEEN WARNED. Like Jason Voorhees taking Manhattan, our buddy Tommy Nuggetz takes our show by storm with a machete in one hand and a voice changer in the other. Why? To help us review SCREAM VI, of course! It's a Ghostface-a-palooza in this episode as we review the new movie, discuss theories for the future of the franchise, and reveal our personal Scream rankings. Along the way, we also ponder what our first cinematic boobs were, praise Tom Cruise's personal plan to endanger himself for our 15 bucks, and get excited for the return of John Wick. Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

Two benchmarks: we are rapidly approaching our 100th episode and the MCU is kicking off Phase Five. Those are equally as important, right? (By the way, if you want to be part of our special 100th episode next week, feel free to email us, leave us a voicemail, or DM us on the socials, and we'll throw you in! Okay, back to the show notes...) Joining us to kick off this new Marvel phase are our friends from The Underrated Podcast: Derick, Alan, and Ariel. They're Marvel experts and Matt...well,  isn't. They give us a much-needed physics lesson inside the Quantum Realm, school us on MODOK's animated origins, and theorize about what would happen if the real Owen Wilson met Mobius. They even brought Edgar Allen Poe along for a cameo. It's educational! See you next week for our hundredth and remember to... Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow . You can get access to fun podcast extras for as little as $1 a month. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

Back to bizness! This week, Mark and I confront the viral horror sensation, SKINAMARINK... and we hold nothing back. It's not exactly a movie you can spoil, but we do pretty much walk through the entire thing with no filter, so you've been warned. The review begins around 23:35 if you want to skip right to it, but you'll miss our reactions to The Flash trailer and the return of Michael Keaton's Batman, some Scream VI talk, and a romantic cooking lesson just in time for Valentine's Day. Support our show on Patreon: https://www.patreon.com/TheMattandMarkMovieShow Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

•Sallie Martin, Kenneth Morris & Martin and Morris Music Studio •Sallie Martin a gospel singer, business woman and Co-Founder of the National Convention of Gospel Choirs and Choruses. She sang and partnered with Thomas A. Dorsey to spread the Gospel songs he'd written and sold sheet music after concerts. •Kenneth Morrissongwriter, composer and arranger was a musician at First Church of Deliverance in Chicago, IL. He promoted Gospel Music and composed over 300 songs. •Martin & Morris Music Studio Sallie was partnered with Kenneth by Rev. Clarence Cobb to expand and grow the church choir. That partnership grew the largest Gospel Music publishing companies which spanned over 50 years. •Please send me an email sharing your thoughts about this show segment also if you have any suggestions of future guests you would like to hear on the show. Send an email to letstalk2gmg@gmail.com •You may also “like” and share the podcast episode; or you may Subscribe to be alerted when the newest show is published. NEW RADIO SHOW ON INTERNET RADIO STATION WMRM-DB SATURDAY MORNING 9:00 AM CST --- Send in a voice message: https://anchor.fm/letstalk2gmg-ansonia/message

This week, our space gets properly invaded by friend-of-the-show Dave from The Love of Cinema podcast! He's here to help us review KIDS VS ALIENS, the new potty-mouthed sci-fi romp from writer/director Jason Eisener (of Hobo with a Shotgun fame). Do these aliens pass the vibe check? They certainly look like thirst traps with those curvy alien bums. Along the way, we also heap praise on the late great Rutger Hauer, watch Baraka's fatalities from Mortal Kombat 11, and make a shocking TV discovery about Dave's co-host Jeff! Plus, we're slinging Rec's, Dwayne Johnson smack talk, and more! Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

This week, we grab our lanterns and top hats and venture into the foggy atmosphere of new gothic horror... with the grisly Edgar Allen Poe murder mystery, The Pale Blue Eye. Joining us is special guest Kevin from The Reel for Real podcast! In addition to discussing the film and its writer/director Scott Cooper, we also play a who's who game of "Guess That Random British Actor," divulge our definitive Friday the 13th rankings, and continue the saga of voicemails from our buddy Jeff over at The Love of Cinema. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

Is it pronounced "meeegan?" "Megggan?" Or "Me-three-gan?" Helping me get to the bottom of this is guest co-host Tommy Nuggetz. Join us as we review the joint Blumhouse and Atomic Monster joint, M3GAN. How does the doll-faced TikTok killer robot stand up to Chucky's and Terminator's of the world? We discuss that and more, including all of the insane physical media sales from boutique labels the past few weeks. What we don't discuss... Rec's! GASP. Keep your shorts on. That's coming in a few days as a special bonus episode, so stay tuned. Visit our Linktree for more ways you can connect with us and connect with our show! Instagram: https://www.instagram.com/themattandmarkmovieshow/ TikTok: https://www.tiktok.com/@themattandmarkmovieshow Merch: https://www.teepublic.com/stores/the-matt-and-mark-movie-show-merch?ref_id=26325 Support our show through Blubrry: https://blubrry.com/services/professional-podcast-hosting/?code=GetRecd Buy Us A Coffee: http://buymeacoffee.com/Mattandmark YouTube channel: https://www.youtube.com/channel/UCzDsxUs9JzL70A1Sh5GbRdw

SEASON'S BEATINGS! We're watching the new rated-R Santa movie, Violent Night -- a fun throwback to the action movies of our youth, but wrapped up in a big bow. That's not all! We also discuss what format we're watching Avatar: The Way of Water in, we debate New York pizza vs California pizza, and Matt gives his thoughts on the new Willow TV series from Disney+ and Black Panther: Wakanda Forever. We also avoid "The Bumble" (if you know, you know) and talk a bunch of crap about someone you all know, but if you want to just skip ahead to the main review, it starts up around the 16 minute mark. Visit our Linktree for more ways you can connect with us and connect with our show! Also be sure to visit the official Matt and Mark Movie Show Merch Zone on Teepublic. You can get your very own A.S.S.B.O.T. themed gear, like shirts, hoodies, stickers, and more! Use this link to shop the goods and help support our pod. Follow us on Instagram @themattandmarkmovieshow, or TikTok @themattandmarkmovieshow, and please consider rating us, reviewing us, leaving us a Yub Nub, and subscribing to us wherever you get your podcasts. You can also contact us the old-fashioned way at mattandmarkmovieshow@gmail.com! We're sponsored by Blubrry! Use the promo code GETRECD to get TWO free months of Blubrry podcast hosting! Or sign up for PRO and get your hosting setup fee waived!

It's the holidays again, which means it's time for our yearly pod tradition of doing a GRAB BAG EPISODE! You know the drill: we play the nostalgic commercials of yesteryear, and watch alternative holiday movies with a unifying theme. The theme this year: HOLIDAY HORROR! Our double bill review includes the Finnish evil Santa movie, Rare Exports: A Christmas Tale, as well as the naughty holiday slasher, Better Watch Out! Join us as we discuss these films, pitch our Santas in prison movie, and re-discover Prancer (the 90s reindeer movie that time forgot!). Long live Abe Vigoda! And happy holidays, folks! Visit our Linktree for more ways you can connect with us and connect with our show! Also be sure to visit the official Matt and Mark Movie Show Merch Zone on Teepublic. You can get your very own A.S.S.B.O.T. themed gear, like shirts, hoodies, stickers, and more! Use this link to shop the goods and help support our pod. Follow us on Instagram @themattandmarkmovieshow, or TikTok @themattandmarkmovieshow, and please consider rating us, reviewing us, leaving us a Yub Nub, and subscribing to us wherever you get your podcasts. You can also contact us the old-fashioned way at mattandmarkmovieshow@gmail.com! We're sponsored by Blubrry! Use the promo code GETRECD to get TWO free months of Blubrry podcast hosting! Or sign up for PRO and get your hosting setup fee waived!

Before we all gorge ourselves on turkey, we're serving up a heapin' helpin' of Rec's fresh from the oven for you! So grab your bibs, your mom's gravy boats, and your loosest pants, because we're chatting 20-plus movies in this superstuffed Turkey Day special episode. We're talking Terrifier 2, Netflix's All Quiet on the Western Front, Weird: The Al Yankovic Story, and tons more pulp genre gems from the 80s, 90s, and 00s for you to feast your eyes on! Let's STUFF OURSELVES... with movies! Now, pass the mashed potatoes, Terrifier style! Visit our Linktree for more ways you can connect with us and connect with our show! Also be sure to visit the official Matt and Mark Movie Show Merch Zone on Teepublic. You can get your very own A.S.S.B.O.T. themed gear, like shirts, hoodies, stickers, and more! Use this link to shop the goods and help support our pod. Follow us on Instagram @themattandmarkmovieshow, or TikTok @themattandmarkmovieshow, and please consider rating us, reviewing us, leaving us a Yub Nub, and subscribing to us wherever you get your podcasts. You can also contact us the old-fashioned way at mattandmarkmovieshow@gmail.com! We're sponsored by Blubrry! Use the promo code GETRECD to get TWO free months of Blubrry podcast hosting! Or sign up for PRO and get your hosting setup fee waived!

Memphis pioneer Gangsta Pat is back with this long awaited return to MMMS

Mobile marketers have been in the dark during the past couple of months over the measurement mess in iOS. MMMs have been around for a while to help with channel attribution. Recently, Facebook released their open source code Robyn to build MMMs, which we've written and spoken about. Today's episode talks about Google's solution: their LightweightMMM library.In today's episode, Michael Taylor, Co-Founder of Vexpower walks us through Google's LightweightMMM, how it's different from Robyn, and how it's set up. This audio episode is an introduction to the  video walkthrough on Youtube, where Mike takes you through a screenshare of LightweightMMM and how it's configured. KEY HIGHLIGHTS

MC Shan returns after a few years to chop it up with MMMS about music, life and much more 

We've talked about Marketing Mix Models(MMMs) on this podcast before - and they can absolutely be an effective tool to combat the measurement loss post ATT. One challenge that we faced and heard about has been that MMMs and incrementality based models are really hard to implement. As it turns out, that does not have to be the case - and we can very much build an MMM using spreadsheets, as our Senior Mobile Marketing Manager Virendra Shekhawat found out. In today's episode, we describe how we built an MMM using spreadsheets for post-ATT measurement. To dive in deeper, you can look at a Youtube video where Virendra walks you through an actual case study and explains the approach in much more detail. Although you can certainly go deeper using code and solutions like Facebook's Robyn, this is a great way to get started in your efforts to measure performance more clearly post ATT.Link to Youtube video here: https://t.ly/mmm-spreadsheet-model**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/mmm-marketing-mix-models-ios-14-att/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

The homie Tobin Costen is back to catch up with MMMS for this all new episode 

Rhythm D is back to chop it up with MMMS for this exclusive interview 

Wrapping up our two-part Count Nefaria caper, with an all-out action issue! You'll never see the twist ending coming!  Well, unless you've been following along from the start - then you'll see it coming from a mile away... All that, plus the 1966 Letters Page, Bullpen Bulletins, a future pro poppin' up among the ranks of the MMMS, and plenty more gestalty goodness! -- X-Lapsed Voicemail: 623-396-5375 (or, 623-396-JERK) Twitter: @acecomics / Instagram: @90sxmen weirdcomicshistory@gmail.com chrisandreggie.podbean.com chrisisoninfiniteearths.com xlapsed.chrisisoninfiniteearths.com/ facebook.com/groups/90sxmen

Black C of RBL Posse makes his long awaited return to MMMS with new music 

DJ Yella of NWA returns to MMMS after 8 years to promote his new book 

Today we talk about the "Spectrum of Suspension of Disbelief" when we ask how in the world people haven't put together that Charles Xavier has an association with the X-Men!  The creep is constantly being seen in public with and for them! Good thing his kneejerk move is a mindwipe, eh?  Also - We've got the return of a most dangerous mutant - doncha dare spoil the end of this episode with anybody - we'll be watching! Plus: The always amusing Letters Page, the Bullpen Bulletins, MMMS updates... and even some great Mailbag content of our own! -- X-Lapsed Voicemail: 623-396-5375 (or, 623-396-JERK) Twitter: @acecomics / Instagram: @90sxmen weirdcomicshistory@gmail.com chrisandreggie.podbean.com chrisisoninfiniteearths.com xlapsed.chrisisoninfiniteearths.com/ facebook.com/groups/90sxmen

It's time for the middle chapter of the Sensational Sentinel Saga -- and also, for the original of the Barefoot Bouncing Blue-Suited Beast!  Prepare to be... whelmed! Also - the always interesting "Let's Visit With the X-Men" letters page, the Bullpen Bulletins, the MIGHTY Marvel Checklist... and more MMMS content than anyone could *possibly* ever want! Tune in, you'll love it! -- X-Lapsed Voicemail: 623-396-5375 (or, 623-396-JERK) Twitter: @acecomics weirdcomicshistory@gmail.com chrisandreggie.podbean.com chrisisoninfiniteearths.com xlapsed.chrisisoninfiniteearths.com/ facebook.com/groups/90sxmen

Yukmouth The Regime General returns to MMMS to chop it up about new music, Smokealot Radio and much more 

“How much Stan can you stand?” Tim and Emmet's look at books on Stan Lee continues with The Man's graphic novel-memoir Amazing Fantastic Incredible, by Stan Lee, Peter David, and Colleen Doran. Can we recommend it? Listen to the MMMS record 1:18:40 Also, Tim looks back at a few of the many high points in … Continue reading #700 Amazing, Fantastic, Incredible….Nostalgic

I'm back again... Again, sorry for the delays. This month I start with What's In Head's Longbox, as I look at Secret Origins issue 29, The Secret Origin of The Atom. I also compare it to the original Atom origin in Showcase 34. Then I bring out Chronicles of Head, where I talk about a bit of what's going on in my life and the delays. After that I have Where is Head Going?, where I pimp my Patreon page. And I end with Head's Mailbag. I also play promo's for some new shows from some friends of mine, Citizen Kane Minute and a KISS podcast, along with the MMMS 2021 and Star Bright Project. And be sure to let us know what you think. E-mail us at Head@Headcastnetwork.com!

I'm back again... Again, sorry for the delays. This month I start with What's In Head's Longbox, as I look at Secret Origins issue 29, The Secret Origin of The Atom. I also compare it to the original Atom origin in Showcase 34. Then I bring out Chronicles of Head, where I talk about a bit of what's going on in my life and the delays. After that I have Where is Head Going?, where I pimp my Patreon page. And I end with Head's Mailbag. I also play promo's for some new shows from some friends of mine, Citizen Kane Minute and a KISS podcast, along with the MMMS 2021 and Star Bright Project. And be sure to let us know what you think. E-mail us at Head@Headcastnetwork.com!

In dieser Folge erzähle ich dir von meinem ersten Online Programm, den MMM's und verlier mich dann aber etwas in der Geschichte um mein PCOS. Ich erzähl dir, wie es zur Diagnose kam, was das für mich heisst und was ich jetzt dagegen tue. Und am Ende erzähl ich dir noch kurz, wieso ich mich kürzlich über meine Wiedergeburt gefreut habe :D Ich wünsche dir viel Freude beim zuhören, bedanke mich für deine Zeit und will dass du weisst; DU KANNST. - Ende der Geschichte. Herzlichst, Mareen

It's time for one more look at Death in the Golden Age but now we aren't doing it alone! This time Jason from the Podcast That Goes SNIKT! is here to help us deal with this problematic issue of Young Allies (and you thought the last issue we did was bad)! Make sure to check out these last few episodes that were part of the MMMS 2021 crossover: 3rd Degree Byrne Ep 71.5- Avengers West Coast #55 Fanholes Comic Books Motha@#$%! Do You Read 'Em?!? #72: Daredevil! Acts of Vengeance! Married With Comics- Merry Marvel MARCHing Society 2021: Fantastic Four Acts Of Vengeance Views From The Longbox Ep 274- MMMS 2021 Acts Of Vengeance: Captain America    Boy Commandos  Death (Endless) Facebook Fortress of Bailytude  Grand Comics Database Legion of Substitute Podcasters Marvel Mike's Amazing World Newsboy Legion  The Owl (Golden Age) The Owl (Modern) Tumblr Twitter We Are Venomaniacs Opening Music- "Intro Pompeii" by Lino Rise Licensed Under Creative Commons: By Attribution 3.0 Closing Music- Sound Design Provided by Jason Donnelly All Rights Reserved

The Merry Marvel MARCHing Society 2021 crossover continues with more ACTS OF VENGEANCE! Well, idiocy actually as Brian joins us to talk about the Silver Surfer's frustrating run-in with the Impossible Man! So POP! on in and check it out! Make sure to also check out all the other MMMS 2021 shows out now: 3rd Degree Byrne Ep 71.2- Wolverine #19 3rd Degree Byrne Ep 71.3- Avengers West Coast #54 3rd Degree Byrne Ep 71.4- Wolverine #20 Coffee and Comics Ep 60- Cloak and Dagger #8-9/Avengers Annual #19 FW Presents: Acts of Vengeance- Avengers #312-313 FW Presents: Acts of Vengeance- What The--?! #6 Into The Weird Crossover Special- Doctor Strange #11-13 Longbox Crusade- Ep 27: Uncanny X-Men #256 The Quantum Cast Ep14- Avengers #311 Relatively Geeky Podcast Ep31- Punisher #28-29 Views From The Longbox Ep 273- Moon Knight #8-10/Incredible Hulk #363 DWAYNE McDUFFIE: Larger Than Life Facebook Forbush Man Grendel I Am Your Target Demographic Jim Valentino Legion of Substitute Podcasters Mighty Mouse My Love Story (anime) Obnoxio the Clown  Podcast That Goes SNIKT! Ep 432- Flashback! Secret Defenders! Ron Lim The More You Know Three Stooges Tumblr Twitter Opening Music- "Intro Pompeii by Lino Rise Licensed Under Creative Commons: By Attribution 3.0 Closing Music- Sound Design Provided by Jason Donnelly All Rights Reserved Thanks to Derek William Crabbe for creating the new logo!

This month, Head Speaks joins the Marvelous Marvel MARCHing Society 2021 crossover! This month, I invite Tim Price over (invite... kidnap... you say tomato I say tomahto) for a small (5 hour) conversation about the Spider-man crossover in to the MMMS, which also is known as the Cosmic Spider-man storyline. Our favorite, Friendly, Neighborhood Spider-man, goes up against Brother's Grimm, Titantia, Goliath, Hulk, Magneto, and the Tri-Sential (among other villains)... How does our Amazing Web-Head survive all of these powerful threats? He suddenly gains marvelous powers (marvelous? DCelous... hmm). The powers of Superman, Green Lantern, and Firestorm! Where did these powers come from? And can our Spectacular hero come to terms with them? Listen in and find out. This month we look at: Amazing Spider-Man 326-329 Spectacular Spider-Man 158 - 160 Web of Spider-Man 59-61 and 64-65 Plus while you're at it, check out the rest of the cross-over as we cover ACTS OF VENGENCE! Look on Facebook and the intertubes for Hashtag MMMS2021 And be sure to let us know what you think. E-mail us at Head@Headcastnetwork.com!

This month, Head Speaks joins the Marvelous Marvel MARCHing Society 2021 crossover! This month, I invite Tim Price over (invite... kidnap... you say tomato I say tomahto) for a small (5 hour) conversation about the Spider-man crossover in to the MMMS, which also is known as the Cosmic Spider-man storyline. Our favorite, Friendly, Neighborhood Spider-man, goes up against Brother's Grimm, Titantia, Goliath, Hulk, Magneto, and the Tri-Sential (among other villains)... How does our Amazing Web-Head survive all of these powerful threats? He suddenly gains marvelous powers (marvelous? DCelous... hmm). The powers of Superman, Green Lantern, and Firestorm! Where did these powers come from? And can our Spectacular hero come to terms with them? Listen in and find out. This month we look at: Amazing Spider-Man 326-329 Spectacular Spider-Man 158 - 160 Web of Spider-Man 59-61 and 64-65 Plus while you're at it, check out the rest of the cross-over as we cover ACTS OF VENGENCE! Look on Facebook and the intertubes for Hashtag MMMS2021 And be sure to let us know what you think. E-mail us at Head@Headcastnetwork.com!

Online Marketing 101 with Alonzo Pichardo where he breaks down the importance of an online presence in this learning episode of MMMS 

Taking a break from Infinity Wars this month as we join with the Merry Marvel MARCHing Society to cover the 1989 crossover ACTS OF VENGEANCE! Jon and Michael from Make Ours Marvel are here as we cover Thor #410 to 412 featuring She-Hulk, Doctor Doom, Hercules, Doctor Doom (the other one!), Juggernaut and the debut of the New Warriors!!  Make sure to check out all the other MMMS 2021 shows that are out now: 3rd Degree Byrne Ep 71.1- Avengers West Coast #53 Back to the Bins Ep 457- Avengers Spotlight #26 and 29 Justice Not Entirely Dissimilar To Lightning #13- Avengers Spotlight #28 Jeff and Rick Present: Unpacking The Power Of Power Pack #70- Power Pack #53 Jeff and Rick Present: Unpacking The Power Of Power Pack #76.5- New Mutants #86 Rolled Spine Podcasts: The Marvel Super Heroes Podcast #107- Iron Man #242-252 Alf (comics) Cosmic Spider-Man DWAYNE McDUFFIE: Larger Than Life Documentary Dwayne McDuffie's "Ninja Thrashers" Pitch Facebook Fine Young Cannibals "She Drives Me Crazy" Gremlins Into The Knight  Jeff and Rick Present: Unpacking The Power Of Power Pack Legion of Substitute Podcasters Power Pack  Roxette "She's Got The Look" Tumblr Twitter Opening Music "Intro Pompeii by Lino Rise Licensed Under Creative Commons: By Attribution 3.0 Closing Music Sound Design Provided by Jason Donnelly All Rights Reserved

Lu and Matt for Breakfast See omnystudio.com/listener for privacy information.

Episode 26, Side A: "Undergoing Mind Surgery" (A Tribute to The Mind Surgeon) #NIOPS #MMMS by Spoken Word with Electronics

Learn how to do 'Thought-Based MIND SURGERY' with this 1985 self-help cassette "A Self-Help Course on MIND SURGERY and JUNK-PROOF FILTERING" Hi, everyone – Welcome back to the show. This week we present a course on Mind Surgery, which is a cassette I found in a thrift store bin in Denver in 1993. The tape itself is a product of Denver, a part of the 'UNIQUE-TECHNIQUE' Program, based in suburban Littleton in 1985. I've enjoyed the lessons on Junk-Proof Filtering, avoiding the NIOPS, and celebrating the MMMS for years. So this episode is a tribute to the Mind Surgeon. You'll find full audio, along with a tribute track. Primis Player Placeholder Mind Surgery is an unusual audio product, especially if you listen to a lot of self-help audio. It's overwhelmingly positive, for one, it doesn't blame you for your problems. It lives in its own self-made psychology, which is delightful, and it doesn't have a manipulative agenda. I'd label it "outsider psyche". There's a benevolent Scientology vibe found within, too, with self-created William Burroughs-esque terms and procedures. And I haven't even mentioned the backup singers. I love this cassette. Side A is a full-out tribute to Mind Surgery and the Junk Proof-Filter. Side B for this week continues our Charlie Pickle story.

Lu and Matt for Breakfast See omnystudio.com/listener for privacy information.

Lu and Matt for Breakfast See omnystudio.com/listener for privacy information.

Lu and Matt 2409 See omnystudio.com/listener for privacy information.

Ryan and Jack talk about different Phi Mu Alpha music performances they have seen or heard about during their time in Sinfonia. It ranges from how to do MMMs, unique concerts or AMRs, and even ideas during COVID like Rich Crosby's virtual recital! This episode also includes an intro from Brother Jyron Joseph at Iota Omicron's American Music Recital as well as a few songs performed at the concert. --- Send in a voice message: https://anchor.fm/sinfonicast/message

MMMs tech guru Trent Geddes  Vic Sheahan from TKs driving school on getting a drivers licence during lockdown Producer Merryl on kissing Mark Holden

In dieser Folge lernst Du einen einfachen Trick kennen, wie Du Ähhs und Mmms in Zukunft bei Präsentationen oder Vorträgen vermeiden kannst ...

MMMS Podcast Ep #9: Erotic Intelligence & The Mystery of Sex - with Christi Anne Bela Find on iTunes, Spotify, SoundCloud & YouTube “Movement Medicine Mystery School Podcast” Christi Anne is a Sex Educator, Kundalini Yoga Instructor, Chaplin and so much more. She works her mysterious magic to create safe spaces for her clients and students to open up and talk about their desires, wants and even explore their true “No’s”. Today I invited her in to help us understand how she helps her students develop a consciousness around their sex life - i.e. Erotic Intelligence. With this being another HUGE and DEEP topic, we are breaking this podcast up into two. In Part 1 we will hear Christi Anne discuss: * Steps towards building your EQ - Erotic Intelligence * We we can find healthy role models of women and men who own their sexuality in a healthy way * How to declutter the deed to our sexuality * Demystifying women’s sexual appetites and the fluidity of sexual desire * Comfort of the societal Default vs. doing the inner work with self and partners * The BIGGER picture: Sexual Alchemy with the subtle body energies * Get playful with your Sexual Energy!!! * Tips for working with your Erotic Intelligence - making this God Source Powerful energy within feel safe for you Think of this as you listen: Emotions are energy in motion and they are POWERFUL. Yet in our culture, we aren’t taught to move with these waves of emotions allowing them to be just that - waves of energy in motion. Instead we end up clinching and holding them in the place of origin - where they get stuck, building until they feel overwhelming and dangerous. Perhaps no other energy has been as shamed as that from our sacral, i.e. sexual area of our body. What Christi Anne - and I - are here for is to help you learn how to MOVE this energy so it does feel safe, lovely, and within your control to help you connect to Spirit, God and all of Life. * Resources mentioned in Part 1 & 2 * “Ethical Slut” by Janet W. Hardy & Dossie Easten * “Sex At Dawn” by Christopher Ryan & Cacilda Jetha * “Untrue” - Wednesday Martin * “The Way of the Happy Woman” - Sara Avant Stover * “Vagina” - Virginia Wolff * “Creation of Patriarchy” - Gerda Lerner * “The Dance of the Dissident Daughter” - Sue Monk Kidd * Makelovenotporn.tv * “This Film is Not Yet Rated” - movie * AwakeningShakti.com - Lisa Schrader How to find Christi Anne and work with her! ChristiAnneBela.com Meetup: Erotic Intelligence FaceBook: Intimacy Architect ************************************************ Hosted by: Holli McCormick of Movement Medicine “Awaken your Senses, your Consciousness, your Soul.” Offering: Energy Medicine; Energy Ethics/Management & Body Language Coaching info@MovementMedicine.Love 650-485-1595 www.MovementMedicine.Love NEW OPT-IN “3 VITAL FACTS TO KNOW ABOUT YOUR ENERGY MANAGEMENT & ETHICS” https://movementmedicine.love/. APPOINTMENTS or Speaking Inquiries: https://movementmedicine.love/appointment/ LEARN MORE HERE: https://movementmedicine.love/develop-healthy-relationships-using-body-language/ Invest in your Safety, Sensuality & Soul

MMMS Podcast Ep #8: How Music Works PART 2 - with Marcin Bela Find on iTunes, Spotify, SoundCloud & YouTube “Movement Medicine Mystery School Podcast” CATCH PART 1 here! SoundCloud: https://soundcloud.com/holli-christine-mccormick/mmms-7-how-music-works YouTube: https://youtu.be/On6YeNR1oG0 Today - we pick up from last week’s podcast talking about “Is modern day music ‘dumber’ than classical music?” Which dives us into the deep mysterious topic of how music is music and points to the universal truth: we are all human. The themes of Homeostasis and Archetypes join us again as Marcin and I explore how patterns - whether in music or beyond- are both serving and not serving us to expand beyond our current musical “comfort zone” and our consicousness. Just some of the mysterious musical topics we cover in todays podcast: * Is modern music dumber than classical western music? * Exploring how every day sounds can become music * How different cultural scales and modern day music is pointing us to the universal truth - we are all human * How to BUST The Sardine Effect of Homeostasis of music and dancing via your…BREATH * “Music is a reflection of the culture just as everything else - food, phrases, manners…” * Rising Consciousness is allowing us to receive a broader range of music within our “comfort zone” * Electronic/Machine music vs. Live Music * CONSCIOUS DJs - how to use transitions to ignite pattern changes in dancers! * How music points us to the Universal Truth: we are ALL humans. FOLLOW MARCIN! www.MarcinBela.com FB: How Music Works - https://www.facebook.com/groups/howmusicworks/ ************************************************ Hosted by: Holli McCormick of Movement Medicine “Awaken your Senses, your Consciousness, your Soul.” Offering: Energy Medicine; Energy Ethics/Management & Body Language Coaching info@MovementMedicine.Love 650-485-1595 www.MovementMedicine.Love NEW OPT-IN “3 VITAL FACTS TO KNOW ABOUT YOUR ENERGY MANAGEMENT & ETHICS” https://movementmedicine.love/. APPOINTMENTS or Speaking Inquiries: https://movementmedicine.love/appointment/ LEARN MORE HERE: https://movementmedicine.love/develop-healthy-relationships-using-body-language/ Invest in your Safety, Sensuality & Soul

MMMS Podcast Ep #7: How Music Works with Marcin Bela (Part 1) Find on iTunes, Spotify, SoundCloud & YouTube “Movement Medicine Mystery School Podcast” While I am not an expert of any kind on how music works, I often ponder the MYSTERY of how the sound waves impact me to such a point and in such a way as to move me viscerally to tears, anger, joy and even full body orgasmic bliss (yes it is true). To me, for me - music has become my Beloved - the ultimate Lover of my Soul. So, when I found Marcin Bela talking doubt “How Music Works” on Facebook I JUMPED at the opportunity to ask him onto the Mystery School Podcast! Marcin Bela is a composer, teacher and performer of music located in Nashville, TN (hoot hoot!) I found Marcin and his work via his Facebook Group “How Music Work”. This group is an outpouring of his love and passion for music as a place to explore all the many faucets of the inner workings of music with musicians and fans alike. He created this group as a way to interact with others about this concept “How Music Works” as he wrapped up writing his upcoming book under this same title. Just some of the mysterious musical topics we cover in todays podcast: * IS there a secret chord? * How he uses idea of the universe to explain how music works * How music notes become numbers (!!!) * Archetypes and music as pure archetype * How music can step us into different dimensions * Power and strength/chaos and order/harmony, structure and freedom “How is freedom not chaos and isn’t chaos oppression in a way? Don’t we need structure to feel freedom, and at some point structure can become oppression?” * How classical music was a replica of the feudal system * How current music patterns are not dumber but are... FOLLOW MARCIN! www.MarcinBela.com FB: How Music Works - https://www.facebook.com/groups/howmusicworks/ Stay tuned for Part 2 coming soon! ************************************************ Hosted by: Holli McCormick of Movement Medicine “Awaken your Senses, your Consciousness, your Soul.” Offering: Energy Medicine; Energy Ethics/Management & Body Language Coaching info@MovementMedicine.Love 650-485-1595 www.MovementMedicine.Love NEW OPT-IN “3 VITAL FACTS TO KNOW ABOUT ENERGY MANAGEMENT & ETHICS” https://movementmedicine.love/. APPOINTMENTS or Speaking Inquiries: https://movementmedicine.love/appointment/ LEARN MORE HERE: https://movementmedicine.love/develop-healthy-relationships-using-body-language/ Invest in your Safety, Sensuality & Soul

MMMS #6: The Orgasmic Pleasure Of Living In The Female Body by Holli McCormik

MMMS Podcast Ep #5: Dance to Be Free w/Lucy Wallace Prt 2 ~ Brining Freedom to Women in Prison Join me today for as we wrap up our conversation with a woman quietly and playfully changing the society from the bottom up! Today hear: * How Lucy prepares to go in and come out - not what ya would think! * The realness of what brings women into prison - trauma * Why WE ALL need space to get goofy and GO CRAZY from time to time (as part of our mental health hygiene) * What Lucy does to break down these women’s barriers to being seen & help them stay safe * Why Free-Form Dance isn’t always the answer * What a new flavor of Social Activism can look and feel like - from a Feminine standpoint Again - y’all this mysterious work Lucy ventures into is really so magical & BEYOND WORDS! MAKE SURE YOU HAVE LISTENED to Part 1: iTunes, Spotify & SoundCloud: https://soundcloud.com/holli-christine-mccormick/mmms-podcast-ep-4-dance-to-be-free YouTube: https://www.youtube.com/watch?v=xz3SPHZc0Y8 ************************************************ DancetoBeFree.org is not your typical non-profit business, with a strategic 5-year plan focused on survival, expansion and a cookie cutter way of raising support. It is a passion project straight from the Heart & Soul of Lucy Wallace. One that is led by an unwavering vision of brining Freedom from Trauma and the prison of the mind through the vehicle of Dance. Lucy Wallace started bringing DANCE into prisons in 2015. Not just a Zumba class - but classes that break down barriers between the inmates & employees, creates community, opportunities to be seen, healing and so much more. This program helps the women learn to be Let Go of their trauma and find FREEDOM within the walls of prison. Both literally and figuratively. Please consider joining and supporting DTBF! www.DanceToBeFree.org Latest Press for DTBF on CNN:
https://www.facebook.com/cnn/videos/365914294338440/ **************************** Hosted by Movement Medicine: “Awaken your Senses, your Consciousness, your Soul.” Body Language/Non-Verbal Coaching & Energy Work

MMMS Podcast Ep #4: Dance to Be Free w/Lucy Wallace ~ Brining Freedom to Women in Prison Y'all prepare to shed some tears, feel some chills and hear some MAGIC! DancetoBeFree.org is not your typical non-profit business, with a strategic 5-year plan focused on survival, expansion and a cookie cutter way of raising support. It is a passion project straight from the Heart & Soul of Lucy Wallace. One that is led by an unwavering vision of brining Freedom from Trauma and the prison of the mind through the vehicle of Dance. Lucy Wallace started bringing DANCE into prisons in 2015. Not just a Zumba class - but classes that break down barriers between the inmates & employees, creates community, opportunities to be seen, healing and so much more. This program helps the women learn to be Let Go of their trauma and find FREEDOM within the walls of prison. Both literally and figuratively. In part 1 of a 2 part series: * We peel back the veil to talk about the taboo of the prison system and the women in it. * Hear the very simply yet impactful way DTBF was born through Lucy * What the program looks like and what simple yet powerful tools Lucy uses to bring an opportunity for these women to see each other, themselves and find healing - without going super deep * How she isn't teaching dance - but what she is teaching... * The realness of what brings women to prison * How CONSCIOUS and self-aware these women truly are (often times more than what I find in my own world!) AND... * How all of this that Lucy is being the conduit for is really BEYOND WORDS! Join me today for this first part of the talk with a woman pioneer quietly and playfully changing the society from the bottom up! Please consider joining and supporting DTBF! www.DanceToBeFree.org Latest Press for DTBF on CNN:
 **************************** Hosted by Movement Medicine: “Awaken your Senses, your Consciousness, your Soul.” Body Language/Non-Verbal Coaching & Energy Work

MMMS Podcast #3: The Truth about Narcissism No One Else Will Tell you WATCH EXTENDED EDUCATIONAL HERE https://movement-medicine-u.thinkific.com/courses/truth-about-narcissism-1 Thank you for investing in your education to change your world and how you view/deal with narcissism and toxicity. Your investment, like & share helps sponsor and keep this channel of education alive for other Souls that need this knowledge! ********************** Please watch the PeopleTV vid here for context of today’s podcast: ‘The Bachelorette' Cast Calls Luke P. A 'Misogynist,' 'Psychopath' On Men Tell All | PeopleTV https://youtu.be/FqHcekFcUa0 For our 2nd educational video using the Bachelorette's "Men Tell All", we will dive into the conversation the 4 women from People TV had in regards to Luke P. And why most of what they think and say is wrong when it comes to NPDs. In fact, most of the education and knowledge I have seen in the world in regards to NPDs come from this perspective: assuming these types underneath all of their baggage and wounding have a psyche that works like ours. I no longer think this way. To boot, it seems thinking this way is not only unhelpful for us as empaths, I believe it is dangerous; and what keeps us in patterns way past the point of being useful. Today, I am here to challenge how we all view NPDs by suggesting a radical new idea to the conversation. On today’s show, I share some Easter Eggs as to what this theory is that I am developing. I also take comment-by-comment made my the lovely women on PeopleTV, share why most of these comments are misguided - and give you the truth about what is really behind Luke’s view of reality. And why it has little to no chance of ever changing - as most of us spend countless years, dollars and energy hoping it will. For your own mental, emotional and physical health - you will not want to miss today’s podcast nor the extended education available for you! ********************** Hosted by Movement Medicine: “Awaken your Senses, your Consciousness, your Soul.” Private Coaching, Small Groups & Workshops - Body Language & Non-Verbal Coaching, Energy Work

Join the Mystery School 

This is the very inspiring story of Samantha Lee Wright, a mom of two, a doula, owner of an essential oils business, and the owner of the world's largest essential oils podcast, and her family's journey from extreme poverty and barely surviving, to now thriving and successful and the lessons she's learned about herself and life along the way. How she went from feeling like she deserved poverty and a life of struggle, to realizing she could overcome it with some dedication and belief. She really grew in strength as a mom, wife and woman. We got emotional while talking - it is quite a powerful story and I just know you're going to enjoy it! Links in this episode Her podcast - www.revolutionoilspodcast.com Her website - www.samanthaleewright.com Revolution Oils Business Bootcamp Podcast See all of the episodes from The Merry Messy Moms Show here Join in the fun & conversation in The Merry Messy Moms Show Facebook group Interested in a Young Living business? Feel free to email me at sara@mymerrymessylife.com, or check out my story here.

With Thanksgiving upon us, this is a great week to talk about gratitude! These days, it can almost seem little cliché to talk about it. It's a word that's thrown around a LOT, which I think is a good thing. But gratitude really is powerful & it has helped me to improve my attitude & happiness, reduce anxiety & worry, be much more present with my kids and happier with my husband, & succeed in business. In this episode, I share some gratitude research and how I've easily incorporated it into my life. Links In This Episode $5 Gratitude Journal (it's really cute!) Creating a Natural Home and the Importance of Gratitude with Sarah UmmYusuf of NaturesNurture.com How I Broke Free of Complaining and Found Joy How I Found Emotional Freedom Scientific Study on Gratitude from the University of Berkley, and the Universities of Miami & California Visit my podcast hub at My Merry Messy Life to become an insider (it's free!)  

In this inspiring episode, Tamara shares a story to which so many of us mothers can relate. How we start off our adult lives with dreams of a career and find that motherhood changes our dreams quite dramatically. In Tamara's case, she went from dreaming of being a psychologist and having her own practice, to being a stay at home mom at the age of 25. Even though she loved her role and was very happy to be a mom, she did feel lonely with postpartum sadness. She turned to crochet for connection and fulfillment, which eventually led her to start her blog. What started as a small website where she shared crochet patterns with friends and family, has turned into a huge success - crochet books, conferences, speaking engagements, online crochet classes and more! Her business success also gave Tamara the courage and confidence to lose more than 100 pounds, and has given her family the gift of having two parents who work from home and can spend more time with them than ever. Links in this Episode Mooglyblog.com Tamara's book, Quick Crochet for the Home Tamara on Facebook Tamara on Pinterest Tamara on Instagram Tamara's Crochet-A-Long (CAL) The Merry Messy Moms Show Podcast Hub mymerrymessylife.com

Anna Sandell inleder med en av de starkaste historierna i MMMs kortlånga livstid: Om hur Tammy blev bortförd mitt på ljusa dagen, var med om saker man knappt kan föreställa sig, och lyckades överleva. Karin Londré berättar om Robert William Fisher, en av FBI's Most Wanted, misstänkt för att ha mördat sin familj: Mary, Britney och Bobby och sedan sprängt deras gemensamma hus. Mord Mot Mord-lyssnare får en månad gratis på Nextory! Gå till nextory.com/kampanj och skriv in kampanjkoden Mordmotmord, så kan du läsa och lyssna på massor av böcker och stöttar samtidigt podden! Veckans Nextory-tips är 1793 av Niklas Natt Och Dag, och I Bunkerläkarens Våld. Länkar och bilder som är relevanta för dagens avsnitt publiceras i Facebookgruppen Mord Mot Mord Podcast. Önska fall på Instagram, skriv till @karinlondre eller @sandellanna. Mord Mot Mord är en vanlig snackig podd, fast om mord. Det är lättsamt prat i ett försök att hantera världens värsta ämne.

Self Care may seem cliche by now, but it truly is so important for moms and caregivers! We cannot pour from empty cups. We become better mothers when our own needs are met first and we feel like we have something to give. In this episode, I share how I went from spent and empty, to filled up and empowered by just changing a few things! As a mom, it is not easy to fit in extra time for self care. It's something we'd all like to have, but pretty much laugh at the thought of actually getting it! What if I was to tell you that you can get your cup filled up and reduce stress and anxiety, without having to change much of anything in your daily schedule? Well, I've been able to do just that and share with you how in this episode! Links in this episode: Podcast hub page My Merry Messy Life on Instagram My Merry Messy Life on Facebook Recommended book - Love Yourself, Love Your Life by Louise Hay Join my podcast email list to get updates when new shows air! Podcast Facebook Group - The Merry Messy Moms Show

Sarah from NaturesNurtureBlog.com shares with us her passion for having a natural and green home, the small, baby steps she took to get there and how it also led to her starting her blog in 2011. We talk about that work/life balance as a work at home mom and how she was able to launch her blog during nap time and bedtime and how she and her husband work together to make her blog successful. She also shares her top tips and advice for overwhelmed moms who are looking for friendship and connection and how she created a practice of gratitude with her children.  Links in this Episode: http://naturesnutureblog.com Nature's Nurture app Nature's Nurture on Instagram Motivational speaker, Lisa Nichols Beeswax wraps Natural Parchment Paper (to replace aluminum foil) Silicone mats for baking Microfiber cloths for cleaning "The Gifts of Imperfect Parenting" by Brene Brown About Sarah Sarah UmmYusuf is a non-toxic living mentor and teacher who loves helping people take charge of their family's health. She created Nature's Nurture in 2011 to document her journey to a non-toxic home, and to give others the confidence and peace of mind they need to protect their families from harmful chemicals. When she's not busy reading product labels or making her own cleaning products, you can find her chasing after her three kiddos and drinking lots and lots of coffee.

I'm a big believer that knowing yourself helps in every area of life. I also love to know and understand the nature and personality of other people, especially our children! It helps to ease stress in the home and makes raising them easier when we know what makes them tick, what motivates them, what they need and how to help them thrive. They feel validated and loved for who they truly are and learn that they don't need to change themselves in order to please others or to be loved. It has helped to reduce tantrums, arguments & I get more cooperation from my kids now that I understand them better. Learn which programs I used to understand more about myself and them in this episode! Links Mentioned in This Episode DISC personality test Carol Tuttle's Live Your Truth program Dani Johnson's First Steps to Success conference Dani Johnson's GEMS Personality Profiling system Myer's Brigg's Personality Test Full Spectrum of Success book by Jacob Adamo Podcast hub page mymerrymessylife.com My Merry Messy Life on Instagram My Merry Messy Life on Facebook Join my podcast email list to get updates when new shows air!

Genevieve Howland from mamanatural.com is an inspiring mama of three who is also a blogger, a YouTuber, author and a boss babe! In this episode, she shares with us why and how she started taking a more natural approach to living her life. From being addicted to sugar in her twenties, to switching to natural cleaning supplies later on, to having natural, unmedicated births, she became passionate about living holistically. It was the foundation for starting her YouTube channel and blog, and eventually led to writing a best-selling book. She takes us on the journey from working in corporate America, to coming home to raise her children, and starting a business from her home that turned into the main income for her family. She also chats about how her and her husband, Michael, are quite the dynamic business duo. She also talks about her faith journey as she wrestled with God after having three miscarriages and how she found peace. You're going to really enjoy this inspiring episode mamas! Links from This Episode Mama Natural http://mamanatural.com Genevieve's Book - “The Mama Natural Week-by-Week Guide to Pregnancy and Childbirth” Natural Birth Playbook Natural Childbirth Affirmation Recordings Natural Pregnancy Affirmation Cards Mama Natural on Facebook Mama Natural on Instagram My Merry Messy Life on Facebook My Merry Messy Life on Instagram My Merry Messy Life on the web

Talent runs in the family as Lil Bizzy proves. Tonight we welcome the 2nd generation emcee to the MMMS archives 

Shoestring of the Dayton Family is back with brand new music and a new exclusive interview with MMMS

Popcorn Talk Network proudly presents Marvel News from Marvel Fans! In this vodcast series hosts Meredith Placko, Matt Key, Matt Cook, and special guest host Ericka Ishii as the name implies, discuss all things Marvel related. This week actress Erika Ishii joins the good ship MMMS to breakdown the newly announced cast of Deadpool. Nightcrawler swashes his way into Apocalypse and we announce the winner of our Wizard World contest!   Follow Matt Key on Twitter! Follow Matt Cook On Twitter! Follow Meredith Placko! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/marvelmovienews/support

Stephen and I discuss: General Chatter: Congrats to Bill Jourdain on his 50th episode of the Golden Age of Comics. The Happy Show on YouTube featuring the MMMS song. A new Wolverine novel Wolverine: Lifeblood, by one of my favorite authors, Matthew Hughes. (14:10) Heroes Chatter Promo for Comic Book Savant Podcast (26:30) KirbyKast: Godland and the Eternals (49:05) Bottom of the Pile (and what we bought this past week) (ART BY STEPHEN) Please stop on over to the forum HERE and comment on the show, OR start a topic of your own! To listen or download: Click on the POD link next to the episode title, or use the "direct download"link at the bottom of this episode blog To Subscribe using iPodder, iTunes, or any other Podcast client: KomicsKast Feed (Only use this link to "subscribe" using one of these Podcast clients) Please comment! komicskast@gmail.com