Podcast appearances and mentions of nick shackelford

Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn't fully legal. Shackelford is the co-founder and managing partner at Structured Social and is Foundr's How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–the co-founder of THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary. In this episode, you'll learn: Why Shackelford started over with a THC beverage product How BRĒZ earned $2.8M in sales in the first 10 months Why BRĒZ came at the highest price point in the market Why did they target soccer moms trying to get a buzz About Shackelford's sympathy for his advertising clients Competing against the massive alcohol market How Shackelford structures his ad campaigns The grey area around THC product advertising Why they spend $25K on ad per day And much more CBD and THC product advice… Click here to start your business for $1. You'll get all-access foundr+, where you'll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Tune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston pull back the curtain on key strategies to boost client retention and lower customer acquisition costs for digital agencies.In this episode, Shack and Josh discuss the importance of strong client relationships, the power of newsletters for re-engaging past clients, and optimizing acquisition funnels. They delve into innovative onboarding processes, highlight effective incentive programs, and explore the trade-offs between creating micro-courses and new ads. Get actionable insights and learn from real-life examples that could transform how you manage and grow your digital agency.------------------------------⏰Timestamps:00:00 - 05:20: Re-engaging past clients with enticing offers05:21 - 10:40: The root causes of client churn and how to tackle them10:41 - 15:55: Crafting successful newsletters to drive client retention15:56 - 20:30: Lowering customer acquisition costs through effective strategies20:31 - 25:45: The trade-off between micro-courses and new ads25:46 - 30:00: The impact of efficient onboarding processes30:01 - 35:25: Incentive programs for sales and team members 35:26 - 40:50: The importance of live performance indicators and client feedback40:51 - 45:00: Planning for future episodes and encouraging social media connections--------------------------------------------------Stay connected with our hosts and tap into the evolving digital agency sector.Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest insights on client acquisition and retention.Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and retention techniques.

Tune into the latest episode of Agency Algorithm where hosts Nick Shackelford and Joshua Johnston dive deep into the world of high-impact events and outsourced account management for digital agencies.In this episode, Shack and Josh share their experiences from the intimate and successful Hydra Council event, explore the effectiveness of outsourced account management, and discuss potential future events in exciting international locations. Get actionable insights and learn from real-life examples that could transform how you engage with and grow your digital agency.------------------------------⏰Timestamps:00:00 - 05:20: Inside Hydra Council - A micro-events success story05:21 - 10:40: Exploring outsourced account management benefits10:41 - 15:55: The mentorship impact of Judge on niche businesses15:56 - 20:30: Strategies for negotiating with sponsors like Go High Level20:31 - 25:45: Building the agency algorithm - insights from in-person connections25:46 - 30:00: Future plans for Agency Algorithm and upcoming events--------------------------------------------------Stay connected with our hosts and tap into the evolving digital agency sector.Follow Nick Shackelford on LinkedIn @NickShackelford and keep up with his latest event planning insights.Follow Joshua Johnston on LinkedIn @JoshuaJohnston for exclusive access to agency growth strategies and event updates.

Hey there! Don't miss a new episode of Agency Algorithm, where hosts Nick Shackelford and Joshua Johnston delve into the intricate world of project management within digital agencies. Shack and Josh also touch on the operational implications of switching tools, negotiating tool rates to reduce expenses, and how to integrate new team members into existing project management structures. Real-life examples and analogies bring these concepts to life, providing listeners with actionable insights on optimizing their project management practices.-----------------------------------------⏰Timestamps:00:00 - 04:15: Key Project management tools and their impacts04:16 - 08:32: Training and communication within project management software08:33 - 12:49: Discussions on tool efficiency 12:50 - 17:05: Negotiating tool rates and operational costs 17:06 - 21:22: Integrating new team members 21:23 - 25:46: Real-life examples from industry professionals25:47 - 30:00: Recap on optimizing project management for agencies--------------------------------------------------Stay engaged with the hosts and the digital agency landscape. Follow Nick Shackelford on X @iamshackelford and explore GeekEx for exclusive insights into agency tools.Follow Joshua Johnston on X @joshykobyashi and be part of the growing Hydra network to enhance your project management skills.

In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston focus on the systematic management of referrals and payment structures in client relationships.Join them as they discuss the importance of automating sales follow-ups, ensuring simplicity in payment processes, and the strategic nuances of handling referral payments. Learn how to effectively manage communications and set clear standards to mitigate payment-related issues. Nick and Joshua also cover key operational topics like using high-level software for agency efficiency, and share real-life anecdotes to illustrate the influence and complexity of referral agreements.--------------------------------------------------⏰Timestamps: 00:00 - 03:45: Introduction to automations and sales follow-ups in agencies03:46 - 07:15: Payment methods and the importance of simplicity07:16 - 10:29: Strategies for managing referral payments effectively10:30 - 13:50: Future show topics: Operational tips and software tools13:51 - 16:35: Psychological insights into asking for referrals 16:36 - 19:58: Exploring the landscape of referral strategies19:59 - 22:44: Real-life stories of impactful referrals and networking22:45 - 25:45: Creative methods for structuring referral payouts and rewards 25:46 - 30:00: Maintaining clarity and integrity in agency dealings--------------------------------------------------Stay connected with your hosts.Follow Shack on X @iamshackelford and visit GeekEx for exclusive agency resources.Follow Josh on X @joshykobyashi and join the Hydra network to boost your agency's growth.

In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston tackle the challenges and strategies of scaling service offerings in the agency realm, particularly focusing on the demand and intricacies of paid media.Discover how the hosts navigate the oversaturation of advertisements and the importance of personalized communication with clients. They'll share insights into selling services your agency knows best, transparency in business, and managing the growth pains of expanding your agency. Nick and Joshua dissect the strategy behind employing contractors vs. full-time hires and the significance of client retention through tactics such as email and SMS to drive growth sustainably. This episode also sheds light on the cultural nuances of scaling e-commerce in the EU and the inherent challenges, while discussing the perks of having a diversified service portfolio.--------------------------------------------------⏰Timestamps: 00:00 - 03:12: Discussing challenges in the paid media landscape03:13 - 05:50: Emphasizing proactive client communication and updates05:51 - 08:27: The art of selling what you know and transparency08:28 - 11:56: Importance of training and client retention for growth11:57 - 14:35: Scaling agencies and managing team overwhelm14:36 - 17:30: Outsourcing strategies and keeping core services in-house17:31 - 19:58: Nick's involvement in strategy and creative departments19:59 - 22:45: Delegating and empowering team members effectively22:46 - 25:06: The e-commerce expansion challenge in the EU markets25:07 - 27:34: Leveraging email as a key tool for client retention27:35 - 30:00: Strategic agency hiring and the value of specialized services--------------------------------------------------Keep in touch with your hosts.Follow Shack on X @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on X @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

In this episode of Agency Algorithm, join hosts Joshua Johnston and Nick Shackelford as they dive deep into building a powerful online presence within the marketing space. Learn from their hands-on experience on why resisting paid ads initially played a pivotal role in fostering an authentic inbound marketing strategy and how consistency, cadence, and choosing the right channels are key to effective content distribution. The hosts also discuss leveraging platforms like LinkedIn and Twitter to maximize business marketing efforts and the power of developing a focused offer.-----------------------------------------------⏰Timestamps: 00:00 - 04:05: Reflecting on Inbound Leads04:06 - 06:58: The Journey to Building a Following06:59 - 09:51: Nurturing Creativity and Innovation09:52 - 13:26: Targeted Outreach: Leveraging LinkedIn's Lead Potential13:27 - 16:26: The Magic of Emojis in Copy16:27 - 20:46: A Gratitude Experiment: Unveiling Its Impact20:47 - 24:28: Precision Networking: Growing Connections Strategically24:29 - 25:00: Beyond Posting: Fostering Engagement through Interaction--------------------------------------------------Keep in touch with your hosts.Follow Shack on X @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on X @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

In this episode, Joshua Johnston and Nick Shackelford discuss the challenges of managing a growing agency team, especially during transitional periods when team members choose to move on. Our hosts emphasize the importance of equipping employees with the tools and resources they need to succeed, even if they eventually decide to leave the company. Through candid conversations and regular one-on-one check-ins, they aim to build rapport and trust with their team members, fostering a culture of open communication and mutual respect.So, grab your cup of coffee and join them into this exciting conversation on how to make agency teams thrive! Don't forget to like, comment, share and subscribe for more.---------------------⏰Timestamps: 00:00 - 00:43 Equipping People for Success00:43 - 01:46 Challenges in Agency Operations01:46 - 02:38 Navigating Team Transitions02:38 - 03:41 Importance of Clear Communication03:41 -04:32 Strategies for Handling Employee Turnover04:32 - 05:35 The Reality of Agency Life05:35 - 06:39 Building a Supportive Work Environment06:39 - 12:00 Fostering Open Communication---------------------Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Welcome back! In this episode of Agency Algorithm, Nick Shackelford and Joshua Johnston dive deep into the world of partnerships and business relationships. Why is vital to find alignment in growth and speed? What is the impact of major wins and losses, and the significance of communication styles in fostering successful partnerships? Is it smart to ride a solo business? All these questions and more will be answered by Shack and Josh in their one-on-one conversation.So, grab your coffe and join us as we explore the elements of successful partnerships both in business and in life!---------------------Key moments:00:00 - 05:50 Startups mix solo and partnership approaches05:59 - 07:50 Building a successful company requires partnerships and delegation.07:59 - 12:06 Evaluating worth for equity and partnerships as employee.12:06 - 13:30 Valuing intangible assets and equity acquisition efforts.13:33 - 18:20 Use phantom equity as a genuine alternative.18:23 - 19:50 Entering new phase, balancing work-life priorities.24:42 - 25:40 Encourage networking, appreciate team, create content.----------------------Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

In this episode of Agency Algorithm, hosts Nick Shackelford and Joshua Johnston dive into the intricacies of agency sales processes and client relationships.As Nick prepares for the arrival of his newborn, the hosts discuss the importance of understanding core competencies and the significance of building a big agency.They share insights on upselling and the value of referral partnerships in maximizing revenue and client retention. Offering valuable tips and real-world examples.Delve into this episode to gain actionable strategies for growing and optimizing your agency's service offerings and partnerships.-------------------------------Key moments:00:00 - 2:57 Getting great deals for a newborn.05:00 - 09:30 Upselling strategies: When is this necessary?09:42 - 10:50 Continuously ask, offer solutions, and adapt.10:53 - 16:00 Selling steps: onboarding, delivering, then retaining or losing clients.16:12 - 19:00 Partnerships vital for growth in agency business.19:12 - 21:00 Three-tier services, pricing, and payment terms.---------------------------------Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

In this episode of Agency Algorithm, Nick Shackelford and Joshua Johnston ask the big question of whether size matters for agencies. They compare the different approaches to agency growth, emphasizing the importance of aligning the agency's growth strategy with its end goals.Josh and Shack also discuss the advantages of building partnerships with businesses and the strategic shift from growth through addition to growth through expansion. The conversation touches on the significance of offering a variety of services and the impact of in-person networking on securing big deals. Grab your coffee cup, and join Josh and Shack as they share their expertise on navigating the complexities of agency growth and offer guidance to those looking to build their own agencies.Agency Algorithm is produced by Podyssey.Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Today I'm sitting down with Nick Shackelford.  Nick is a serial entrepreneur who has five businesses that do multiple millions of dollars in revenue.  Today I'm talking about his decision to launch ANOTHER business last year, why he became a legal drug dealer, whether people should focus on multiple things or just one thing, and more.  ===Chapters=== 0:00 - A Legal Drug Dealer 02:53 - All of Nick's Businesses 04:40 - Launching Brez 09:12 - Human Optimization Trend 10:58 - Nick's Advantage 13:37 - The Drink Wave 17:30 - How Many Brez To Get High? 23:00 - Nick Share's Real Time Revenue 26:17 - Nick Created the Fidget Spinner Trend 31:37 - Quitting Alchohol 34:16 - How Nick Runs 5 Businesses 39:17 - Is Focus Overrated? 41:05 - Nick Shares his Weekly Calendar 46:48 - $10 Million YouTube Channel Idea 51:10 - What Would He Stop? 52:52: - The Brez Pitch 54:10 - Would You Rather But It's a Celebrity Collab Learn more about your ad choices. Visit megaphone.fm/adchoices

In the DTC space, there are always headwinds.Supply chain issues. Amazon account shutdowns. Meta or Google ad account issues. And new headwinds pop up daily.That's why I love this conversation with Aaron Nosbisch so much. Aaron and my buddy Nick Shackelford run Lucyd - a social ad agency that focuses on CBD and Cannabis products, and now Brez, a very tasty THC drink that's legal in all 50 states.At Lucyd, Aaron and the team grew from nothing to one of the largest CBD agencies in the world. And the road was anything but easy. The story is a crazy one and even involved Aaron emailing Mark Zuckerberg directly when he was getting nowhere with Facebook support.At Brez, they're building a THC brand publicly. The wins and losses are right there for everyone to see. This interview is fun, inspiring, and insightful. Here's a look at what we cover:Why "hacking" your way to solving difficult problems isn't the answer. Being really, really good at the fundamentals is the answer.Why building in public is more fun and likely less risky than building in private. What being "mission-driven" looks like for a CBD/THC brand.What's working on with X (Twitter) advertising, and what should we expect next year?The two ways to innovate. Plus more!

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend Nick Shackelford, founder of Structured and BREZ his new low dose Cannabis beverage he's building in public, with explosive, inspiring results, breaking the million dollar mark in their first 8 months. Today's talk is a crash course on cannabis, restricted categories on Meta Ads, the power of a premium brand, and Nick's insights on the evolution of affiliate marketing for CPG.... Join me and the Drake of DTC as we talk THC, CPG, and the overhyped death of UGC... Timestamps: 00:00 - Introduction to Nick Shackelford and Breeze Cannabis Beverage 02:10 - Strategies for Advertising in Restricted Categories 04:30 - The Art of Building and Scaling a Premium Brand 07:00 - The Future and Evolution of User-Generated Content (UGC) 09:20 - Leveraging Influencer Marketing for Cannabis Products 11:50 - Predictions for the Cannabis Beverage Industry in 2024 Hashtags: #DTCpodcast #CannabisMarketing #NickShackelford #DigitalMarketing #CannabisBeverage #Ecommerce #UGC #InfluencerMarketing #BreezeBeverage #MarketingStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Listener favorite Nick Shackelford returns to the podcast to share the current state of paid ads and how to incorporate AI in building them. Shackelford is the co-founder and managing partner at Structured Social, co-founder of Brez, and co-founder of Constant Creative. He's spent the last ten years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove, going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Listen to Nick and Nathan discuss:  Nick's origin story as a professional goalkeeper  Why Nick's How to Run Facebook Ads course stands the test of time How Nick is walking the walk with his CDB beverage company, Brez The state of paid advertising  How Nick uses AI for his clients and business The four core areas of AI implementation  Using Canva and ChatGPT's integration  What's looming in 2024 for advertising  The challenges of transitioning from click to brick  How AI can help with customer service  And more AI tools for ad creation… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Part 2 is here!  In this episode, we had an amazing chat with Aaron Nosbisch, who has recently launched a direct-to-consumer drinks brand called Brez with the incredible Nick Shackelford.

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? To discover how to build a team to scale your Facebook and Instagram ads management, I interview Nick Shackelford.Guest: Nick Schackleford | Show Notes: socialmediaexaminer.com/575Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In this episode of Adspend, Nick Shackelford, Co-Founder and CRO at Konstant Kreative, joins the show to discuss the impact of AI on the marketing industry and the future of agency work. They also cover topics such as managing ad campaign crises, navigating event sponsorship, and the need for creative strategist assistance. Listen in to gain insights on the potential of AI tools, the limits of current capabilities, and the balance between efficiency and humanity in the workplace.Connect with Nick: https://twitter.com/iamshackelfordCheck out Konstant Kreative: https://konstantkreative.com/Check out Agency Algorithm: https://podcasts.apple.com/us/podcast/agency-algorithm/id1675098676Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social!

Agency Algorithm is produced by Podyssey.On this episode of the Agency Algorithm Podcast, hosts Nick Shackelford and Joshua Johnston Interview Taylor Holiday, CEO of Common Thread Collective, and Shack's old boss. They discuss a range of topics including creating a culture of development and celebration, dealing with different scenarios in the workplace, leadership challenges in a remote environment, the importance of knowledge transfer and building the next generation, understanding the macroeconomic environment in determining growth strategy, and the challenges of content marketing and lead generation.Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.Connect with Taylor: https://www.linkedin.com/in/taylor-holiday-a169b322/Join the best in class Triple Whale partner program, and receive up to 20% of your referral.Keep in touch with your hosts.Follow Shack on Twitter @iamshackelford and visit GeekEx for events, trainings and more.Follow Josh on Twitter @joshykobyashi and visit Hydra to scale to 8-Figures and beyond!

Tune in to learn from Nick Shackelford, a marketing genius on his journey to success. From being a goalkeeping coach to his first marketing project with PepsiCo. and big global brands. We've also discussed his take on Chat GPT and the future of writers, his recommended best paid ads platform for 2023 and it's not TikTok! And lastly, he shared the best ecommerce conferences to stay ahead of the curve in marketing.   In This Episode: [00:46] Welcoming Nick Shackelford,a partner in konstantkreative.com, structured.agency, geekoutevents.io, and wearelucyd.com, and also an angel and advisor to motionapp.com, northbeam.io, triplewhale.com, marketerhire.com, and a few other marketing-related businesses. [07:00] Before marketing. [09:00] Started at PepsiCo contract [20:50] First experience in paid ads. [34:10] Most passionate about jobs. [36:55] On-person conferences. [38:20] Chat GPT, future of writers. [43:00] best paid ads platform for 2023. [46:45] Geek Out rebranded. [49:35] Top 3 e-commerce marketing space.   Guest Links and References: LinkedIN: https://www.linkedin.com/in/nickshackelford/ Twitter: https://twitter.com/iamshackelford Instagram: https://www.instagram.com/iamnickshackelford/   Book Reference: Talk Like Ted by Carmine Gallo   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Nick Shackelford is back with us again to talk about the different types of online and digital businesses. We're breaking down the pros and cons of starting and scaling ecommerce businesses, information and online course businesses, agencies, and software companies. We try to come up with our best recommendation for someone getting started. Don't forget to rate & review — Thanks for watching! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Shackelford swings by to discuss how to recession proof your brand! Don't forget to rate & review! Watch this episode on YouTube now >> Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode features Nick Shackelford from Structured Agency & Geek Out Events. Nick discusses his journey from launching a fidget spinner brand to supporting multi-million dollar eCommerce brands. Nick breaks down his predictions from 2022, outlining the ones that played out successfully and those that didn't pan out as planned. Finn and Nick  propose their predictions for 2023. Enjoy! A big thank you to our sponsors:Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agency.Currently offering an exclusive deal package for merchants who move to Shopify Plus worth $3000https://www.vixxr.com/

Communities: How They Recession Proof Any Business   This week on Inspired With Bell...   Nick Shackelford has spent the last 9 years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Now, having worked with over 127 D2C brands specifically focused in paid media and creative on Facebook, Instagram, Snap, and Pinterest. This has provided Nick an interesting perspective on how brands truly scale in modern times with or without VC / PE backing.

Justin Brenner sits down with Nick Shackelford and Depesh Mandalia to discuss the current ad space and how to diversify your ad spend to minimize your risk.

Nick Shackelford is a former LA Galaxy player and the man behind many popular brands, such as PepsiCo and Apple. Now focusing on everything related to paid media and performance within ecommerce and as the Co-Founder of Structured Social, he has been blowing up ecommerce brands by scaling social focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and adwords.

Today we have the legend himself, Nick Shackelford, on the show as the 3rd host. He's one of the smartest minds in marketing. And today, Nick reveals his best-kept secrets on hosting a killer live event and giving a top tier presentation. So many notes to take from this one. If you liked this... Join 7900+ ecommerce marketers + operators and get marketing breakdowns, expert advice, and high-quality marketing resources straight to your inbox, right here. Follow Triple Whale on Twitter - https://twitter.com/triplewhale Follow Ash on Twitter - https://twitter.com/ashvinmelwani Follow Nick on Twitter - https://twitter.com/iamshackelford Follow Rabah on Twitter - https://twitter.com/rabahrahil See you next Monday at 9AM EST

If you are running events in the eCommerce space, you know what a lonely world it can be. Today, I'm excited to be joined by Nick Shackelford, Co-Founder of GeekOut Events, which puts on high-intentional no-fluff events all over the world. In this episode, we're talking event planning, but we're also talking about so much more related to eCommerce, including marketing, branding, and even copywriting. Listen in as we dive into the reasons behind why Nick (or anyone, really) puts on events (hint: it's definitely not for the money), how he leverages a built-in FOMO effect with his pricing strategy, and his hack for getting critical information to his customers without relying on email or SMS. We also talk about the current digital marketing landscape, why Nick is not going all-in with TikTok (yet), and the core philosophies that he sticks to when it comes to creating a killer brand presence. You can find show notes and more information by clicking here: https://bit.ly/3sYnWbj  Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

If you're getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.  On today's episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they've learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you're in a great spot as a pioneer and influencer. It's tempting to hold all this knowledge close to the vest, the guys say, so they can enjoy the fruits of their labor before the whole world catches on, but they can't help but share. They (and their clients) are already spending thousands (even millions) of dollars on this platform. It truly changes everything we've ever known about traffic. The Golden Rule of Performance Max, Kasim says, is that there are no Golden Rules. Every client, every implementation is so different—and so customizable in the ways that matter. They're literally learning something new every day. Listen in to find out what Google Performance Max can do for your business or agency. IN THIS EPISODE YOU'LL LEARN: 3 major events in online advertising and marketing that changed the entire game  Why you need to stop thinking of Google as a placement platform What you need to know about user-generated content and massive media creation Why Kasim believes the click-to-conversion paradigm is dead  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://sol8.com/ (Solutions 8) https://www.youtube.com/channel/UCKukXk_pm3om3If9FUsBKew (Solutions 8 on YouTube) https://www.linkedin.com/in/nickshackelford/ (Nick Shackelford on LinkedIn) https://konstantkreative.com/ (Konstant Kreative) https://billo.app/ (Billo) https://nlc.com/ (No Limit Creatives) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://botwebinar.com (Learn how bots can automate your lead flow from BotBuilders) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Get 50% off Your First Month of Blogs with BKA Content! Boost traffic, improve SEO and get more leads with our monthly SEO blog writing service. Sign up today and start getting high-quality, keyword-rich blog posts that will help you rank over your competition with this hands-off solution. https://perpetual-traffic.captivate.fm/bka (BKA Content) DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks) Try CallRail Free for 2 Weeks! Find out which marketing campaigns make your phone ring! https://perpetual-traffic.captivate.fm/callrail (Callrail)

Nick Shackelford was a pro soccer player for the LA Galaxy turned online marketing superstar. You've probably seen him featured in FOUNDR magazine or speaking on stage of the wildly successful event he co-founded - Geek Out.  I first met him when we both spoke at Ezra Firestone's event in Denver several years ago and I've been a fan ever since. Nick is a master of media buying. He knows how to build agencies. And he has a really fresh take on creatives. We go deep into his creative process in this episode. Here's a look at what we cover: How a lack of diversity in your ads could be killing your results. Nick's agency's creative process. This is pure GOLD. How to use Amazon reviews to jump start your creative process - This strategy is so simple, so effective, you'll kick yourself for not having used it. How a tool called, Monkey Learn, can help you key in on the right words and hooks to use with your audience. Why audience targeting is nearly dead and creative is KING. How Nick uses Creative Strategist and why you should consider one too. How to work with the algorithm rather than against it. 

The marketing industry of today looks almost nothing like it did less than a decade ago. The wealth of new tools and platforms, new expectations, and changes in the market have forced agencies to adapt—or get left behind. But despite the trends and the many changes, agencies still have a place on the playing field. If you want to know where they fit in the future of marketing, our guest today is here to lay it out for you.We're welcoming back our (unofficial) Perfectly Mentored Podcast co-host—Nick Shackelford! It's his third time on the show, but we're still just as excited to have him. He's a brilliant business leader, and one of the world's most successful e-commerce and Facebook marketers. Nick is the current managing partner of Structured, a highly-collaborative DTC digital marketing agency.In this episode of the Perfectly Mentored Podcast, Nick Shackelford joins Jason Portnoy to share his thoughts on the current state of marketing, building in public, and the changing role of agencies and marketers. Welcome back, Nick!Topics Covered:What is the current state of DTC and online marketing right now? [2:40]Have we all been spoiled or is everything just suddenly changing fast? [7:12]How do you lead your agency in today's age? [10:55]How do you manage all of these moving parts that come with running an agency? [16:34]What's your take on the importance of agencies? [21:04]Do you believe that agencies will continue to have a purpose? [25:55]Do you think brands are going to start doing things themselves, rather than working with agencies? [30:55]Are some people better off working for others than starting their own businesses? [36:50]What made you decide to build in public? [42:49]The two hardest parts about building in public. [46:42]The pros and cons of being fully transparent online. [51:32]How do you become a better communicator? [55:08]What leadership qualities do you think you have to learn to get your team to the next level? [59:25]What differences in leadership style do you need to make to get from 0 to now, and now to the next level? [1:01:28]The most important, lucrative technical skill that people need to learn in marketing? [1:03:35]Connect with Nick Shackelford:InstagramLinkedInWebsiteFacebookConnect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jason PortnoyWebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERELike the episode? Watch and support us on YouTube

Nick Shackelford (Founder: Structured Agency, Konstant Kreative, Geek Out) shares his story of being a Soccer Star to being an absolute Ecommerce LEGEND. If you don't know Nick Shackelford, and you're in the DTC Marketing space, you're simply not paying attention. One of the absolute OG's in the space, Nick has spoken at the biggest marketing events around the world, and has paved the way for millions of digital marketers around the world to navigate this strange world we're in.During this episode he shares why getting cut from LA Galaxy II was the best thing for his career, the ONE ANGLE that helped him sell millions in Fidget Spinners, his philosophy around selling to clients, what Nick is investing in, and his biggest tips for people just starting out in the agency space.Shack was one of the top people that we wanted as a guest, so having him on the show is a big deal for us. We are so grateful for him, and we hope you enjoy this episode. FOLLOW NICK SHACKELFORD:Instagram: https://www.instagram.com/iamnickshackelford/?hl=en Twitter: https://twitter.com/iamshackelford Structured: https://www.structured.agency/ Konstant Kreative: https://konstantkreative.com/ GeekOut Events: https://geekoutevents.io/ Linktree: https://linktr.ee/nick_shackelford   TIMESTAMPS:00:00 - Intro03:30 - Podcast Start04:56 - Nick's College experience07:34 - Why Nick's professional soccer career getting cut short was the best thing14:24 - How Nick found himself marketing for Pepsi17:34 - How Nick discovered his talent in marketing20:14 - How Kids were making millions dropshipping in the early 2010s25:38 - How Nick made millions with fidget spinners36:25 - Why Nick believes practicing gratitude is so important40:49 - How Nick dealt with the Pandemic47:47 - What Nick and Eddie are Investing in50:37 - The secret behind the top performing portfolios in the world53:23 - Why Bitcoin is so powerful01:00:26 - How Bitcoin can revolutionize the electrical grid01:08:14 - Why Nick Shackelford left Common Thread Collective01:20:02 - Why transparency with your team is so tricky01:27:46 - Why Eddie is in the game of acquisition01:30:37 - Why training sales people is so hard01:42:33 - Why all money is NOT good money01:54:22 - Why everyone has their own idea of how it's going at the top02:07:49 - Nick's Advice to anyone starting a business FOLLOW 4MEDIA:YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast

This Statement Triggered Us: Chase Dimond and Nick Shackelford Talk Through Personal Branding & Building BusinessesThis is the Facebook post that Nick is referencing:It's amazing to me how most of the people others find to be impressive in my industry, I find to be unimpressive.And most of the people that are under the radar, I find to be wildly impressive.It is almost like the more likely you are to be known, the less you are actually capable of other than self promotion.Let us know your thoughts on Twitter:Chase Dimond - https://twitter.com/ecomchasedimondNick Shackelford - https://twitter.com/iamshackelfordMarketerHire is the best way to staff up your marketing team. The talent quality, support and speed to hire is crucial for a growing org. Check them out here. MarketerHire is the best way to staff up your marketing team.The talent quality, support and speed to hire is crucial for a growing org.Check them out here.

One of my favorite podcasts to date. I am huge Shack Stan and even more after this pod. He talks about his journey from being a professional soccer player to building a DTC Empire. The paths he has taken and the amount he has accomplished is mind boggling. What a human. Follow Shack on Twitter - https://twitter.com/iamshackelford Check out Geekout - https://geekoutevents.io/dubai/ Get Some Creative Made - https://konstantkreative.com/ Checkout out Triple Whale - https://trytriplewhale.com --- Send in a voice message: https://anchor.fm/trytriplewhale/message

In this interview, Nick Shackelford and I talk about how building in public has allowed our marketing agency to 2x each year for 3 straight years.We also share some of our top growth hacks and social media tips for Twitter and LinkedIn.Follow Nick on Twitter here: https://twitter.com/iamshackelfordStacked Marketer is a free, jam-packed newsletter enjoyed by over 21,000 marketers. Every weekday, you get the breaking news, insights, advertising hacks, tips & tricks for all your digital marketing needs.Sign up here.

If 2021 taught us anything, it's that we always have to be prepared for bad stuff to happen.    In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down to talk about what they learned this past year and how they're going to take this knowledge into the future. Kasim says there will always be tumult and change. This doesn't mean you hunker down in your bunker. It means you prepare; you diversify; you're not afraid to change and grow. He stresses the importance of honesty, perseverance, being nimble, and building community as we move into this new year.   Listen in for some little tweaks that can make a huge difference in your business in 2022.   IN THIS EPISODE YOU'LL LEARN: Tips for diversifying your traffic sources without spreading yourself too thin Why you can't just focus on online conversions and be successful Why being honest makes you more marketable How to build a powerful community one follower/fan at a time   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://podcasts.apple.com/us/podcast/creating-the-perfect-high-converting-tiktok-ad/id1022441491?i=1000547533357 (Episode 356 with Savannah Sanchez) https://perpetualtraffic.com/podcast/episode-354-how-to-get-10000-real-twitter-followers-in-7-months-with-nick-shackelford/ (Episode 354 with Nick Shackelford) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic podcast) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter   OUR PARTNERS: https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.  https://www.wix.com/ecommerce/website (Create an online store with Wix) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/epic-zero-down/ (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge) Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: Join Ralph and Kasim at Ad World! FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket. https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)

Digital ad agencies got their worlds rocked from every side in 2021. What do they need to know if they want to survive (and thrive in) 2022?     In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down once again with Nick Shackelford, founder and CEO of Structured Agency. Nick is uniquely positioned to talk about this because his agency saw so much growth and then so much loss in terms of brand acquisition and brand churn in 2021. Ralph says agencies had gotten lazy, and those days are done and gone, but he's still super optimistic about the agency space.   Listen in to hear why Nick thinks 2022 is going to be the absolutely best year for digital ecommerce and online marketing.   IN THIS EPISODE YOU'LL LEARN: Why you need a backlog or consistent inbound of content to test when running paid ads Why Ralph thinks some agencies that floundered in 2021 deserved it Why 2022 might be a great time to sell your agency  Why there will ALWAYS be a market for digital ad agencies (if you do it right)   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Follow Nick on IG Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review! For most people in the digital space, 2020 was a good year. On the traffic side, 

There's a structure for what works on Twitter, and today's guest is sharing the secrets to his wild success in 2021 on this often overlooked platform.     In today's episode, co-hosts Ralph Burn and Kasim Aslam sit down with Nick “The Shack” Shackelford, founder and CEO of Structured Agency. In February 2021, Nick's competitive nature led him to bet a buddy he could get to 10k Twitter followers first. Ten months later, he's almost doubled that. So, how did he become King of the Twitterverse? Great content, humor, being bold (and sometimes contrarian), and taking the time to engage with others in an intentional way. And he says anyone can do what he did.   Listen in for a peek at Nick's roadmap to Twitter greatness.   IN THIS EPISODE YOU'LL LEARN: Which cheap/free Twitter tools Nick recommends What key things you need to know about Twitter threads How to schedule your weekly content and engagement 3 things you can do on Twitter that set you apart from the crowd     LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Follow Nick on Twitter Structured Agency Konstant Kreative Geekout Events Typefully (Twitter tool) Tweet Hunter (Twitter tool) Perpetual Traffic Survey Perpetual Traffic podcast Connect with Ralph and Kasim on Twitter   OUR PARTNERS: No Limit Creatives gives you unlimited graphics/videos for one low monthly rate.  Clients Online, the go-to Facebook Advertising agency for businesses Keap, an easier way to manage every stage of the customer journey Endless reports and actionable insights from Oribi Get Roland's book, Zero Down, FREE Find out your Leadership Trust Score at Ready to Lead. Join Roland's next EPIC Challenge Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode we have the pleasure of having a Kickass Marketer: Nick Shackelford We talk all about the negative impacts of iOs 14.5 and how people are somewhat reacting to it. We delve into the butterfly effect of being an entrepreneur, more so if you run a marketing agency that helps brands generate millions in revenue. This is a very interesting conversation that opened our eyes to different perspectives! Make sure you listen in all the way until the end!

In this video, 7 Figure Marketing Agency Owner Nick Shackelford breaks down the 3 P's of a successful digital marketing agency.The 3 P's are:- People- Process- PlatformNick talks about the balance between the three and how delicate each one is to the other.If this video gets 30 comments with people letting us know what you do, we'll drop a Part 2 going in-depth on the most popular answer.Potential answers (there's a bunch more):- I run or work at a Shopify Store (bonus points for sharing the vertical)- I run or work at a paid social agency- I run or work at a paid search agency- I run or work at an email marketing agency- I do freelance copywriting- And so onMake sure to follow Nick on social:Twitter - https://twitter.com/iamshackelfordInstagram - https://www.instagram.com/iamnickshackelford/BeProfit is the #1 profit calculator app that helps you leverage your business data to optimize your profit & grow your store. Get an all-in-1 analytics dashboard to stay on top of your numbers.They're hooking you up w/15% off - just use the code CD15Visit: BeProfit.co

In this video, Nick Shackelford breaks down his best advice for what makes for great creative for Facebook and Instagram Ads.We cover 3 main topics:1. Is creative subjective or objective? What makes great creative for Facebook and Instagram ads, great?2. The longevity of content. How long is a content piece good for? In other words, how quickly does creative go stale, and how often should you be creating new creative?3. His best advice for running Facebook and Instagram ads in Q4 for Black Friday and Cyber Monday as well as the holidays.Nick runs a paid social agency called Structured Agency that specializes in Facebook and Instagram in-particular.He's spent over $100M on Facebook and Instagram Ads over the past 7-8 years.In-addition, he runs a business called Konstant Kreative, where they've helped make and edit thousands of ads.He brings that insight to this conversation, so don't miss this!Check out Konstant Kreative here: https://konstantkreative.com/Follow Nick on Twitter here: https://twitter.com/iamshackelfordFollow Nick on Instagram here: https://www.instagram.com/iamnickshackelford/Hear Nick speak at my Black Friday Summit for free, here: https://www.blackfridaysummit.com/

On this week's episode of The Unicorn Perspective, returning guest and performance marketing pro Nick Shackelford and I tackle topics like Apple's so-called privacy updates, financial literacy, the time it takes to truly be an expert, and more. Nick has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.Connect with Nick:https://www.instagram.com/iamnickshackelford/ What you'll learn-Why you should be more like Ben Franklin-How both consumers and ecommerce businesses will need to adjust Apple's new policies-The benefits of avoiding instant gratification-Why studying history can help your business acumen

Nick Shackelford, a paid media master and longtime friend, sits down with me for this episode of The Unicorn Perspective. After a short political chat where Nick tells me who he is planning to vote for and why, we get into consumer habits, how Facebook has created a “monopoly” and how to plan for a huge Q4. How do we successfully project in a year like 2020? What does the future hold for digital advertising? Is CTV worth looking into? About the guestNick Shackelford has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.What you'll learn-How to best use discounts and deals -What the election has to do with your Q4 marketing plan-Why both data driven apps and human knowledge are important in digital marketing-How consumer behaviors are changing and how this will impact business-What new technology should be considered in advertising

The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge. I've been following Nick 2 years already and have seen his growth. Now he's on many podcasts and scaling the businesses. Instead of going on over media buying processes (which we touched only a little), our podcast took a completely different way - we mostly spoke about the challenge of being an entrepreneur, developing systems & processes... Also, we touched on how much personal development a person has to go through in order to keep them growing... In general, one of the most enjoyable podcasts I've recorded so far. I urge you to listen it and let us know your feedback! 

Nick Shackelford, 7 figure media buyer, agency owner, brand owner, event owner. Nick is a rare breed of leader, who not only has immense expertise in paid social and e-comm but leads from a place of empathy, humility, and dedication to see his team succeed. Nick exemplifies the “do whatever it takes to win” attitude that is rare but so essential in growth marketing.