The Unicorn Perspective

What happens when you have no experience and no money, but a mission for peace and the confidence to execute? You create a business that is impacting people across the globe. Matthew Griffin of Combat Flip Flops did just that. On this week's episode of The Unicorn Perspective he tells me about his journey and his purpose. We also talk about foreign affairs, failures and goods made from materials previously used for war. About the guest: Matthew Griffin is the co-founder and CEO of Combat Flip Flops, a footwear and apparel company that sells goods manufactured in conflict and post-conflict zones. Griffin founded Combat Flip Flops in 2006, after graduating from West Point and serving four tours of duty as an Army Ranger in Afghanistan and Iraq. The company uses their profits to aid the areas in which they are made as a part of Griffin's mission to encourage peace through trade and “business over bullets.”Connect with Matthew on instagram: https://www.instagram.com/combatflipflops.griffWhat you'll learn:-The importance of fixing the cause rather than the symptom-How China is making friends with foreign countries around the globe (and how the US is not)-Why confidence is essential for entrepreneurship-How to build true joy through purpose

Do you think Facebook will still exist 10 years from now? It's hard to envision a world without it, but think of how drastically the digital world has changed in the last 10 years. This week on The Unicorn Perspective, my guest Brendan Gahan and I discuss how we think Facebook and other giant players will adapt in the coming years, what social media users are looking for, turning down clients as an agency owner, and so much more.About the guest: Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism.Gahan has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday's Digital Video Agency of the year in 2017.Gahan is a regular contributor to Entrepreneur and has recently been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, and Ad Age for his expertise.Connect with Brendan:https://brendangahan.com/newsletter/https://twitter.com/brendangahanhttps://www.linkedin.com/in/brendangahan/https://www.tiktok.com/@brendangahanWhat you'll learn:How brands are using audience segmentation nowWhy knowledge gaps are essential for the success of new businessesWhat online “campfires” are and why users seek themHow your biggest strength is your biggest weakness

You can't sell to everybody in just one way. So on this week's episode of The Unicorn Perspective, returning guest Ryan Levesque and I talk about how to truly move the needle by customizing content through using quiz funnels. About the guest:Ryan Levesque is the Inc. 500 CEO of The ASK Method® Company, an entrepreneur, and the #1 national best-selling author of the books Choose and Ask. ... He is also a co-founder and investor in bucket.io®, a leading quiz funnel software for entrepreneurs used by over 30M people each year.Visit https://www.quizfunnelworkshop.com/notify-me/?affiliate=1871 for details. What you'll learn:-How to customize the products or content your potential customers see-The most common mistakes people make in their quiz funnels-Why you should own your own data

After a career of spending tens of millions on Facebook ads and teaching over 10,000 others how to profitably advertise on the platform while also preaching the power of the ads on the biggest stages around the world this is what I get...a permanent ban without any explanation or warnings leading up to it amid any kind. Eventually there will be a tipping point for Facebook or they continue down this path, especially given the increased competition from Apple and governments around the world targeting big tech. Let me know if you agree in the comments below and make sure to subscribe for more content like this!

This week on The Unicorn Perspective I had the chance to speak with Andrea Lake about her time on The Apprentice, her successes as an entrepreneur, how she is investing in crypto, her opinions on wages and so much more.About The Guest: Early internet maven. First web company in 1999. Andrea has started 14 companies, including: StickerJunkie, YogaJunkie, Delinquent Distribution (which owned the sales rights for merch on Minecraft, World of Warcraft, Call of Duty, The Walking Dead, and more), Quarantini, and Power Chick Mafia. She or her companies have been featured in Wired, Inc., Entrepreneur, Forbes, as well as on television on: Good Morning America and The Oprah Winfrey show, among others. Speaking Credits include Summit, YPO, CU Boulder, and Harvard. She is also known for her deep run as a contestant on The Apprentice.What you'll learn: -What it was like to be a woman on a famous reality tv show-How employers views on personal social media content is shifting-Why patience is essential when it comes to investments-The benefits of both minimum wage and  living wageMentioned during the episode:https://teeacher.com/Coupon code: unicorn

On this week's episode of The Unicorn Perspective, returning guest and performance marketing pro Nick Shackelford and I tackle topics like Apple's so-called privacy updates, financial literacy, the time it takes to truly be an expert, and more. Nick has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.Connect with Nick:https://www.instagram.com/iamnickshackelford/ What you'll learn-Why you should be more like Ben Franklin-How both consumers and ecommerce businesses will need to adjust Apple's new policies-The benefits of avoiding instant gratification-Why studying history can help your business acumen

It can be so difficult to keep up with the changes in crypto. On this week's episode of The Unicorn Perspective, I chat with Sean Kelly about the emotional rollercoaster that is investing, bull markets, changes in taxation of capital gains, the liquidity of Altcoins, and more. Please note: we are not financial advisors and this is not financial advice.About the guest: Sean Kelly is a young and talented entrepreneur and is the Founder and CEO of the company Jersey Champs, an online marketplace which provides unique jerseys that feature interests other than sports. Connect with Sean:https://www.instagram.com/seanmikekellyWhat you'll learn:Why it can be valuable to think long term when in comes to crypto and its volatilityWhat may be next in the crypto market The benefit of starting to invest when you're young

Opportunities today are in niche markets & unique value propositions. Marketing genius Troy Osinoff explains how to take advantage of these opportunities on this week's episode of The Unicorn Perspective. We also cover right place and time successes, looking at the use case behind what you invest in, legacy media adaptations and more.Troy Osinoff is the Co-founder of JUICE, an NYC-based digital marketing agency credited by Facebook as being a top 1% agency and fastest-growing in NY, where he has helped clients such as Kenneth Cole, Paris Hilton & Illesteva Tommy Bahama and scaled successful multi-platform marketing campaigns. Prior to JUICE, Osinoff helped a bankrupt shoe company reach profitability, grew a Grammy-winning recording studio, created a viral media site called Make A Dare (featured on Dr. Phil), co-founded a media company with 1.7M visitors daily ($0 paid promotion), and created a viral Tumblr that was turned into a nationally sold book (published by Penguin, sold to FOX). Osinoff also lead digital marketing for the largest HVAC company in the world ($4.2B annual sales), created a group of eCommerce stores grossing 7 figures of revenue, and was Head of Customer Acquisition at BuzzFeed.Get in touch with Troy: https://twitter.com/yohttps://instagram.com/troyhttps://www.thinkjuice.com/What you'll learn: How forced adoption of technology has shifted consumer behaviorThe pros and cons of data collectionThe importance of financial literacy, especially in today's world of crypto and NFT

In today's world of influencers and TikTok stars, it seems like every person is just one post away from fame. Why do we as humans seek that? This week on The Unicorn Perspective, returning guest Marc Ensign and I talk about how cancel culture, extreme opinions, the major desire for power, and how all of those issues are affecting our communities. Marc Ensign's story began way back when he was a kid who wanted to change the world. Upon realizing that it might take a little longer than anticipated, he got sidetracked and found himself playing bass on Broadway with the Tony Award Winning show Rent. He was completely unqualified (his words, not mine) but had a gift for marketing himself and the rest is Broadway history.  Fast forward a bunch of years later and Marc is now "The Big Cheese" at LoudMouse, a personal branding agency specializing in making some of the world's most inspiring speakers, authors, coaches, and entrepreneurs impossible to ignore. Through their 1 in 10 initiative, Marc and his team have a goal of reaching one billion people in ten years through the work of their clients. If you are reading this, they are one person closer. Visit https://marcensign.com/ for more info.What you'll learn: The difference between content that is worthwhile versus content that others think is worth sharingHow to overcome an environment that feeds on "overnight success"Why people who don't feel heard end up with more extreme beliefs

As a CEO do you ever get to relax? Is keeping track of income going to be tougher with the increasing popularity of cryptocurrency? Should companies be required to make political statements? All questions I ask returning guest Vinnie Fisher on this week's episode of The Unicorn Perspective. About the guest: Vinnie is the founder and CEO of Fully Accountable, which is an outsourced accounting and finance firm for small and medium sized eCommerce and digitally based businesses. Their mission is to provide eCommerce and digital business owners with better data, so they are able to make better decisions. As an extension of your team, Fully Accountable will do the hard work. You will be provided with clear, concise, and easy to understand analysis advice on a daily, weekly, and monthly basis.Get better data so that you can make better decisions. Save time, money, and stay consistent in your business with digital accounting experts!Connect with Vinnie: https://www.linkedin.com/in/vinniefisher/What you'll learn: -How those who have the gold make the rules-The importance of controlling the narrative when it comes to doing your taxes-Why CEOs should develop leadership for the next generation-How looking to history can improve your business acumen

None of the “sexy” and big risks your favorite influencers are taking are real. Your big payoff will come through investing your time and energy in your work, then investing those profits. This week on The Unicorn Perspective I chatted with longtime friend and digital marketing wizard Ezra Firestone about deliberately building audiences and finances through consistency, the UFC, Formula 1 racing, how Joe Rogan has built his empire, and more. About the guest:Ezra is the CEO and co-founder of a massive cosmetics line called BOOM by Cindy Joseph, CEO and Co-Founder of Zipify Apps, a SAAS company focused on Shopify. He also founded Smart Marketer, which is an industry leader in digital marketing. Connect with Ezra on Instagram: https://www.instagram.com/ezrafirestoneWhat you'll learn:The benefits and pitfalls of being very disciplinedHow startups can no longer be nimble when they reach a certain sizeThe difference between “I've got something and I wanna make it better” customers versus “I've got nothing and I want something” customers

Choosing revolution over money. Collecting art versus NFTs. Turning significance into a legacy. Brian Burt, leading mind & educator to Amazon & digital marketing entrepreneurs, and I get into all of these topics this week on The Unicorn Perspective. We also talk about the battle between corporations and creative minds, neural implants, the idea of the dollar and more. About the guest:Brian Burt is a New Jersey native, but spent the majority of his life in Arizona and Chicago before moving to Austin to launch CANOPY Management. As a lifelong Entrepreneur, Brian has founded (more than a handful) of 7 to 8 figure businesses & is a successful Amazon Seller himself. As the Founder of the Leading Amazon ‘Done-For-You' Agency, a five-time 2 Comma Club Award Winner, three-time Amazon Seller Award Recipient, and an Eight Figure Award Winner - Brian is recognized as a Leading Mind & Educator to Amazon & Digital Marketing Entrepreneurs. Connect with Brian at www.canopymanagement.com What you'll learn:-How everything in life is about momentum, whether it is positive or negative-What Brian thinks Amazon and Google will look like in 10 years-The importance of having “the string to your kite”

Dog-Chasing-It's-Tail environment. Hustle culture. Toxicity. Akbar Sheikh and I talk about the dark side of entrepreneurship and internet marketing on this episode of The Unicorn Perspective. We also address how eliminating the value ladder has brought success to Akbar and those around him, how we often overlook the happiness factor, the fake it ‘til you make it mentality and more. About Akbar:Akbar Sheikh is a #1 International best-selling author, a global keynote speaker on stages such as Tedx, master of ethical principles of persuasion, has helped 11 funnels hit seven figures, a father of two, and a philanthropist with a concentration on building water wells for the needy, sponsoring underprivileged orphans and giving the gift of vision back to blind children.An avid user of the Clickfunnels platform and top 1% earner in the world - Akbar spends his time finding ways to better serve his clients through a unique 7 on 1 coaching program designed to get coaches, consultants, course creators, agencies - or anyone with that offers ongoing support calls with their clients, get to 6 and 7 figures without ad spend.He has been awarded multiple 2-Comma-Club awards, has been featured in multiple entrepreneurial focused publications, and most recently was awarded the IUBCCI Trust Mark Seal Award from The International Union of Bilateral Chambers of Commerce and Industry. This award is for being one of the best business training platforms in the world and proven to be trustworthy by bringing awareness and creating confidence in individuals that want to excel in personal business or become a successful coach. His mission: Help people make more, so they can give more to their favorite families, charities, and communities, thus making the world a better place.Connect with Akbar:https://www.facebook.com/coachakbar/akbarsheikh.com/giftWhat you'll learn:-Why you should continue to “chase” customer after they make a purchase-The difference between a hustle culture and a giving culture-How to look at profitability holistically

I sat down with Dee Deng, the co-founder and CEO of Right Hook Digital, to discuss the seismic changes coming in how commerce and content works. We also talked about traffic channel strategies, what retargeting and data evaluation may look like in the future, and the importance of focusing on brand development instead of marketing schemes. What you'll learn:Why you should consider email list rentals over Facebook and Google adsHow an inability to pivot and pivot quickly enough could cause major issues for Big Tech and for your own businessWhy shifting your focus from your ad sets to the quality of your offer is necessaryAbout the guest:Dee Deng is the co-founder and CEO of Right Hook Digital - an eCommerce growth & performance marketing agency; managing millions in ad spend for their growth clients across Australia and the USA.Obsessed over 'delivering wow' - Dee leads his agency team of 80+ while sharing his team's learnings & insights; educating founders & brand owners on how to scale profitably and sustainably.Most recently, Right Hook has been listed as one of Australia's Fastest Growing Companies of 2019/2020 by the Australian Financial Review.Connect with Dee:https://instagram.com/realdoseofdeehttps://twitter.com/realdoseofdeehttps://linkedin.com/in/deedenghttps://fb.com/growgreat.tv https://fb.com/realdoseofdee

Entering the world of digital marketing and dropshipping is easier than ever. But what does that mean for new entrepreneurs and the world as a whole? Brand-builder, author and friend, Martyn Cook joins me this week on The Unicorn Perspective to talk about the current and future state of ecommerce. About the guest:Martyn Cook has been marketing and selling online since the age of 14 when he learnt to build websites to impress a girl (it didn't work!). Since then he's sold everything from dog collars to houses leveraging the internet.Martyn Co-Founded a Software company, Built multiple highly successful Ecommerce Brands, Co-Founded a High-Level Digital Entrepreneur Mastermind that hosts luxury meet-ups around the world, has spoken from stages around the world and still somehow found the time to self-publish two books.Martyn's latest project, http://noobru.com/ , a cognition drink, is on a mission to fortify 1 Billion meals by 2025, helping to tackle the 2 billion person, worldwide malnutrition problemMartyn absolutely loves connecting with interesting Entrepreneurs and he regularly does that via his Smarter Destiny Podcast and Community.Connect with Martyn:https://smarterdestiny.comfacebook.com/smarterdestinyinstagram.com/smarter_destinyWhat you'll learn:-Why this time of uncertainty is exciting for entrepreneurs -The importance of brand loyalty in your ecommerce business-How selling online has changed between 2014 and 2021-What the blockchain economy might look like in the future

How do successful entrepreneurs balance work and family life? Especially when they have five children? Learn from Depesh Mandalia, agency owner and dad, on this week's episode of The Unicorn Perspective. We get into work-life balance, freedom versus finances, leaving a legacy, and more. About the guestDepesh Mandalia is an International speaker, educator, agency owner and Founder of The BPM Method. He believes successful advertising relies on simply getting four thing working effectively: your Product, your Audience, your Offer and your Funnel. His "Advertising Core-4 Model" was developed over 15 years and is responsible for delivering over $100M through Facebook ads alone.Learn more here: https://depeshmandalia.com/What you'll learn-How to schedule your day to make sure you are making the most or both your personal and professional life-What you can do to help your children find their path-The ways in which marketing professionals should shift as platforms become more unstable-How your reputation is more important than your revenue

This week I sat down with my mentor and friend Rich Schefren for the third time on The Unicorn Perspective! We discussed the major issues surrounding Big Tech, Wall Street, and repeating history. Rich also talks about his latest project, The Coalition To Save Internet Business. About the guest:Known as the Guru to the Gurus because he's the coach behind many of today's top online marketers early in their careers i.e Russell Brunson of Clickfunnels, Ryan Deiss of Digital Marketer, and countless others (all names you'd recognize). He's the only consultant on the planet with a $1 billion dollar testimonial for his work with Agora Publishing, and in total has been responsible for his clients raking in an additional $15 Billion in increased sales, all it of documented. The name of his company is Strategic Profits, where he offers coaching programs in marketing and business growth, and has a free daily email named Daily Insider Secrets.What you'll learn:-Why you should be concerned about Big Tech today-What you can do to help mitigate potential damages caused by Big Tech-The importance of looking at the cost of a course versus what you're losing by not having the skills that course teaches

This week on the Unicorn Perspective, I sat down with marketing and SaaS expert Eric Siu. We talk about how acquiring new businesses should be considered part of leveling up, how plans for expansion and exit strategies are vital, and how gaming can create excellent leaders. About the guest:Eric Siu is the CEO of content intelligence software ClickFlow, which helps you grow your traffic while looking like a genius. He also owns ad agency Single Grain and has worked with companies such as Amazon, Airbnb, Salesforce and Uber to acquire more customers.He hosts two podcasts: Marketing School with Neil Patel and Leveling Up, which combined have over 30 million downloads to date.He also speaks frequently around the world on marketing and SaaS.Learn more by visiting www.levelingup.comWhat you'll learn:-Why you should be willing to defer income for investments-The importance of sacrifice to build an excellent brand-What characteristics ideal internet marketers have-How video games can build good leadership skills

On this week's episode of The Unicorn Perspective, podcasting pro Jeremy Slate joins me to talk about all things media. Is podcasting too popular now? What makes a podcast engaging? Is Clubhouse worth the time users are spending on it? Will there be democratization of social media?Books we referenced:Hate Inc. by Matt Taibbi#deleted by Allum BokhariDon't Burn This Book by Dave RubinAbout the guest:Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. He studied literature at Oxford University, specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and #78 in the iTunes top 100. He was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes.After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, founded Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.Connect with Jeremy:https://commandyourbrand.com/https://www.jeremyryanslate.com/https://twitter.com/JeremyRyanSlatehttps://www.facebook.com/Jeremyryanslate/https://www.instagram.com/jeremyryanslate/https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a/What you'll learn:-If Clubhouse is actually worth it-Why certain podcasts stand out-The problem with constantly seeking instant fame-How and why the media keeps us angry

How can we handle work-life balance? The onslaught of notifications we receive every day? Up and coming technology? Bridging the divide between people who don't agree? Derek Thurston and I answer these questions and more on this week's episode of The Unicorn Perspective. About the guest:Derek has been an ecommerce entrepreneur since 2013, having driven more than $130 million in revenue. He is currently enjoying building a pet brand, BarxBuddy, launched in Summer 2019. Coming from a finance and accounting background , he is passionate about analytics and understanding every nuance of ecommerce operations and how they drive financial success. Prior experience in his career included Big 4 public accounting, CFO roles as well as outsourced CFO and financial consulting, and M&A transactions.Connect with Derek:Instagram - @djt813LinkedIn - www.linkedin.com/in/derekthurston/What you'll learn-How to help productivity while working from home-Why purpose is important to our society-How focus shifts as you age-The importance of objectivity in journalism

On this week's episode of The Unicorn Perspective I finally sit down with the co-founder of Unicorn Innovations, Jeremy Adams! We talk about the 25th amendment, recent events including Big Tech's actions against Trump, how future generations will view this time in history, and more!What you'll learn:Why it's important to have difficult conversationsHow Big Tech's recent actions could cause issues in the futureThe dangers of an algorithm that keeps people with different opinions from coming into contactCheck out Jeremys podcast:https://www.openlyoutspoken.com/Get in touch with Jeremy:http://jeremycadams.comInstagram: https://www.instagram.com/mrjeremycadams/Facebook: https://www.facebook.com/mrjeremycadamsTwitter: https://twitter.com/mrjeremycadamsLinkedIn: https://www.linkedin.com/in/mrjeremycadams/

I've curated gems of entrepreneurial wisdom from some of my favorite episodes of The Unicorn Perspective in 2020. Listen to tips from experts like:Josh ElizetxeRich SchefrenMolly PittmanKevin HarringtonPat FlynnAnd more!Get ready for a prosperous 2021!

This week on the Unicorn Perspective, Los Silva and I finally get the chance to talk business. He tells me about his transition from focusing on his agency to focusing on building massive ecommerce brands, why he's recently shifted to prioritizing his personal life, and gives insight to how he sells his brand-building services by not selling at all. Los answers questions like “What's the point where a business realizes they need thinkers over doers?” and “What are you focusing on next?”About the guest:Los has been building brands online for over a decade. He's most known for building and selling brands using influencer marketing. He's done this 3x and has worked with some of the top influencers and celebrities in America. He's also an investor and advisor to multiple ecommerce and personal brands in the industry helping them with backend offers , raise LTV and connect with big box brands. Currently, he's focused on building PowerHouse brands with his partner Josh Elizetxe. One of his most recent companies went from 30k a month to over 4m a month DURING covid.Instagram: @LosHustleWhat you'll learn:-The differences between owning an agency and owning an ecommerce brand-The importance of seeking longevity in business-How creating the perfect mixture of channels isn't one-size-fits-all-What barbecues have to do with business 

Deciding whether or not to acquire a brand, especially one that has been primarily brick and mortar, can be tough. I sit down with Rudy Mawer to talk about how to make those tough decisions. We chat about how he and his partners are selective and strategic about acquisitions and brand building, his plans of long term wealth through acquisitions, and why he has more content writers than media buyers on staff at his agency. About the guestRudy Mawer is a serial investor and CEO to multiple brands and over 200 staff. Currently, his main focus is operating large US brands that his two partners Tai Lopez and Alex Mehr acquire with their investment group Retail Ecommerce Ventures. Currently, he is the full time CEO of RadioShack and also President and Advisor to other big US firms such as Linens n Things, Modells, Franklin Mint and more. He also owns his own 8-figure marketing firm called ROI Machines, with 70 staff serving large brands, olympians, celebs and entrepreneurs. Learn more about Rudy here:www.roimachines.comwww.instagram.com/rudymawerlifeWhat you'll learn-How to move the needle in a way that is not overextending yourself but also taking on great opportunities while they're available-The importance of combining creativity with data-What buying land and buying a brand have to do with each other-How to determine whether or not you should buy or build a brand

This week on The Unicorn Perspective I sit down with Shay Robottom, LinkedIn influencer and digital marketing entrepreneur. We talk about social media platforms and how they are growing and changing along with our society, as well as the benefits and downfalls of censorship. Shay also talks about victim mentality and how being shamed in our childhoods causes an inability to change our minds and express new beliefs as adults. About the guestShay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.“I believe there's still few people in the world who truly understand social media video marketing and the logic behind it.” -Shay Rowbottom.Through her unique background working in video licensing, Shay cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing, and distributing custom video clips, tailored to her client's audience, and her clients were among the highest performing blogs on Facebook.Throughout the three years Shay worked on Facebook, she had amassed billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform, and at her peak she was averaging over 1 Billion views per month on Facebook for her clients.This led to doing marketing for product companies as well, and utilizing the blog owner's followings to post more direct ads on consumer products. Her team would then take the data accumulated from organic video content, and run retargeting campaigns through Facebook ads manager, reaching the right buyers and increasing sales for the product companies.In May of 2018, Shay decided to take everything she'd learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms, and within 6 months of creating videos consistently for her page, had grown to over 25,000+ followers and generated over 2 Million video views on LinkedIn.It was around that time she decided to call it quits at her first agency. She sold her shares and pivoted completely, to found a new video marketing agency, specializing in helping business owners attract their target market and close more deals through the use of organic video content, specifically on the LinkedIn platform.You can follow Shay's company page on LinkedIn for free video marketing tips weekly: www.linkedin.com/company/shayrowbottommarketing What you'll learnHow social media works like a democracyWhy providing quality content works better than a sales pitchThe reason why we have a hard time admitting we are wrong or expressing new opinions as adultsHow censorship can disempower social media users  

If the definition of insanity is doing the same thing over and over and expecting different results, politics in America is insane. I sit down with Taylor Welch to discuss politics, how people believe the results of the election will drastically affect their businesses, the protections legacy media has, and how companies like Facebook and Amazon are limiting innovation. Taylor also tells me about his big plans for 2021 and beyond.About the guestTaylor Welch is the CEO and co-founder of 3 global brands, author of 2 best selling books, international speaker, entrepreneur & creator of the #1 rated sales training program, The SalesMentor. His company, Traffic and Funnels is a premier digital marketing consultancy that helps entrepreneurs with service based businesses scale with high-ticket offers. He has advised & serviced nearly 50,000 individual businesses in 50+countries with all 3 of his in-house brands producing multiple 8 figures per year in less than 5 years.Instagram: @taylorawelch https://www.instagram.com/taylorawelch/Facebook: @Taylorwelch https://www.facebook.com/taylorawelchTaylor's Daily Mind Medicine Podcast : https://trafficandfunnels.com/dailymindmedicine/LinkedIn: https://www.linkedin.com/in/taylor-welch-60765423/To book Taylor for speaking opportunities: https://trafficandfunnels.com/taylorwelchWhat you'll learn-The effect of data vs the effect of anecdotes in the news and in marketing-How social media is creating the appearance of greater division than ever before-Why innovation in Big Tech has slowed down-When Universal Basic Income might make senseResourcesTaylor offers entrepreneurs a free strategy session and personally matches them up with training that will be valuable to them based on the current state of their business. Get in touch with him if interested here: https://trafficandfunnels.com/strategysession

There is no cut-and-dried way to create a cult-like following for your brand. But Chase Dimond, a trusted authority on email marketing, and I discuss a few key elements that attract loyal customers and the brands who do it well. We talk about how the most talked about people and brands rarely cause lukewarm reactions. He also reveals how his in-demand marketing agency will be amplifying the brands they're working with during Q4. About the guestChase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, Structured has helped their clients send hundreds of millions of emails resulting in over $50 million in email attributable revenue. A few of their previous and current clients include: The Chive, IBEX, Original Grain, and CrossNet. Check out his new email marketing course here!What you'll learn-Reasons to create a polarizing brand-Why you should focus on first-party data-The percentage of income you should be making from your email list-How and why you should implement coverage across the customer's journey

I sat down with Ezra Firestone a few months back as a part of a War Room presentation to talk about how I use data to create successful ads. After learning more about behavioral science, I wanted to apply that information to what my team was doing in their day to day. By setting up a tagging and testing system I was able to more accurately determine what part of each ad was working properly. I explain how you can implement this system and answer questions that War Room participants had about the process I use. What you'll learn-How to use micro and macro level data to determine what ads work-The importance of your headline, destination, copy and creative-Why you must be consistent with how you track data

Learning how and when to say no is one of the most important things you can learn as an entrepreneur. This week Ben Grossman and I talk about how saying no, pivoting at the right time, and releasing your fear of failure can be a game changer in any business. We also discussed the “new normal” and how cutting corners can cause disruptions. Ben answers questions like “How were you able to expand your business during a pandemic?” and “How do you make sure opportunities are the right fit for your business?”About the guestBenjamin Grossman is Co-Founder and Chief Executive Officer of Pinpoint Payments, a 3 time, Inc 5000 fastest growing company. Pinpoint focuses on helping online business grow their business through Payment Optimization and Fraud Prevention. Prior to Pinpoint Payments, Ben was the COO of a $50M affiliate brand.What you'll learn- How failure is at the root of most of our fears- Why it may be time to hire a consultant- How to evaluate new opportunities- The importance of being able to not only pivot, but to see ahead during turbulent times

There is so much wisdom and solid business advice in this episode of The Unicorn Perspective. I chat with Josh Elizetxe, the founder of Snow Teeth Whitening and a veteran in the digital marketing space with an impressive track record. I ask him questions like “What motivates you?” and “How do you maximize value during the times you work?” His responses are epic. We touch on prioritizing assets over cash flow, how having employees changes an entrepreneur's mindset and the importance of a founder-product-market fit. About the guestJosh Elizetxe is the founder of SNOW Teeth Whitening, an internet advertising veteran, and a successful serial entrepreneur. He serves on the board of the Phoenix Coding Academy and the Fleischer Scholars Program. Josh is a sought-after company advisor and Angel Investor in the software (SaaS), e-commerce, and advertising technology industries. With an uncanny focus on data-driven strategy, his work has resulted in over $1 Billion in proven enterprise value tracked since 2009.What you'll learn-Why you should implement a “burn the boat” mentality-How to be successful through discipline now versus having regret later-Reasons to look beyond cash flow -Why your lifestyle goals should determine your business model

Nick Shackelford, a paid media master and longtime friend, sits down with me for this episode of The Unicorn Perspective. After a short political chat where Nick tells me who he is planning to vote for and why, we get into consumer habits, how Facebook has created a “monopoly” and how to plan for a huge Q4. How do we successfully project in a year like 2020? What does the future hold for digital advertising? Is CTV worth looking into? About the guestNick Shackelford has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.What you'll learn-How to best use discounts and deals -What the election has to do with your Q4 marketing plan-Why both data driven apps and human knowledge are important in digital marketing-How consumer behaviors are changing and how this will impact business-What new technology should be considered in advertising

This week I caught up with my good friend Rich Schefren, a CEO, visionary, coach, and award-winning author. We talk about how product launches have changed and the value of refining your work and sticking with one project versus constantly jumping from one project to the next. Rich also gives his tips for how he stays motivated and explains why empathy is essential in the marketing world. We dive into Facebook and YouTube algorithms and their impact on political and social issues. With technology today, will people ever be able to find common ground again?About the guestRich Schefren is known as the Guru to the Gurus because he's the coach behind many of today's top online marketers early in their careers i.e Russell Brunson of Clickfunnels, Ryan Deiss of Digital Marketer, and countless others (all names you'd recognize). He's the only consultant on the planet with a $1 billion dollar testimonial for his work with Agora Publishing, and in total has been responsible for his clients raking in an additional $15 Billion in increased sales, all of it documented. The name of his company is Strategic Profits, where he offers coaching programs in marketing and business growth, and has a free daily email named Daily Insider Secrets.What you'll learn-Tips to help you get the most out of your day-The positive and negative sides of social media algorithms-How to keep yourself motivated, especially when money is no longer a driving factor-The role problem-solving plays in successful entrepreneurship

Being a trustworthy and giving entrepreneur can be tough in a world full of flashy gimmicks and quick fixes. Pat Flynn and I chat about his intentions of transparency when starting Smart Passive Income and what has worked well for his business since then. We also talk about how being honest about your failures and successes can be beneficial to those consuming your content and how social media consumption affects perception and productivity. He gave me insights on his newest project, Switchpod. I ask him questions like “What keeps you pushing forward when there's no material thing that can add to your life?” and “When the time comes, how do you plan to exit a brand that is your personal brand?”About the guestPat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.What you'll learn-How to build your tribe-The importance of entrepreneurial skills no matter what industry you're in-Possible changes in future teaching and learning-What superheroes have to do with delegating-How authenticity and transparency can lead to success

Jack and I sat down and chatted about influencers, the gamification of social media and how it is shifting the perception of consumers. With the current wildfires and high taxation in California, I asked about the appeal of the golden state. We hypothesize about the future of the American workplace as Zoom meetings become the norm and discuss becoming an entrepreneur. What does it take to be successful? And how can you determine when your company is successful?About the guestJack is an LA based digital marketer that specializes in media buying and customer acquisition. He has managed ad accounts from $10 to $100k+/day in ad spend across Facebook, Adwords, Twitter, LinkedIn, Pinterest and more. He has a history of accelerating companies to multi million dollar run rates in less than 6 months, conducting company audits and consulting for growth in customer acquisition.What you'll learn-The differences between American and Australian corporate culture-How to be successful when you own an agency-The importance of speaking with your customers about your products-What the future of digital marketing will look likeResourcesjackpaxton.comtopgrowthmarketing.comVyper.aijack@hyax.com

Jordan Menard is a marketing strategist and 8 figure media buyer himself. He has worked with consulting.com, Tai Lopez, Dan Lok, the Morrison Brothers and Tim Burd on large scale info and productized services. He has gained a reputation as an authority on marketing info-products online, bypassing the need for shipping and fulfillment.  Today, he runs a boutique advertising agency called Long Form Creative as well as traveling and speaking on stages about Facebook and Instagram ads.

Steve Tan is a Singapore based serial entrepreneur, renowned eCommerce dropshipper and full-stack digital marketer with over 14 years of extensive background and massive hands-on experience in the eCommerce industry. Prominent for crushing out new stores and scaling them from 0 to 7 figures in a matter of days, Steve and his brother Evan Tan promptly rose to fame as the Super Tan Brothers - the indestructible duo who conquered the eCommerce game by selling over $100 million worth of products from their eCommerce stores, including one that has generated over $360,000 in revenue in one day.Steve has since built an empire - the Super Tan Brothers Group, a global group that consists of eCommerce, software, logistics, education and marketing companies with over 400 employees across 6 countries. He actively engages with other aspiring entrepreneurs through a private Facebook group he founded called eCommerce Elites Masterminds where more than 100,000+ eCommerce entrepreneurs can network and share knowledge together. Steve believes in the importance of giving back to the community by sharing value bombs and running scholarship giveaways to help other entrepreneurs succeed in their eCommerce journey.Steve has been featured in Forbes, Entrepreneur, TechCrunch, TNW and other major publications where he periodically contributes articles in his niche and have shared the stage with acclaimed digital marketers such as Neil Patel, Peng Joon, Ryan Deiss, Ezra Firestone, and other talented entrepreneurs at events around the world.

Which type of entrepreneur are you? Are you about growth or lifestyle? I sat down with my good friend and marketing genius Rich Schefren to breakdown the two types of entrepreneurs!Known as the Guru to the Gurus because he's the coach behind many of today's top online marketers early in their careers i.e Russell Brunson of Clickfunnels, Ryan Deiss of Digital Marketer, and countless others (all names you'd recognize). He's the only consultant on the planet with a $1 billion dollar testimonial for his work with Agora Publishing, and in total has been responsible for his clients raking in an additional $15 Billion in increased sales, all it of documented. The name of his company is Strategic Profits, where he offers coaching programs in marketing and business growth, and has a free daily email named Daily Insider Secrets. 

Dr. Carrie Rose is an #1 Best Selling Author, Educator, Entrepreneur,  & Keynote Speaker, Thinkific Expert, and notably one of Huffington Posts Must Follow Women Entrepreneurs.She holds an Ed.D in Educational Leadership from the University of Central Florida, wrote her doctoral dissertation on Professional Development, and is best known for her innovative teaching strategies & methodology,  her current research is in course completion rates & connecting online course development with The Science of Learning.Currently, she works with entrepreneurs, online marketers, and businesses around the country to provide the highest quality of learning strategies with the greatest amount of impact on a variety of different platforms.Lechon Kirb is a MultiMedia Strategist.His focus is on helping entrepreneurs create a life of freedom by reaching their ideal audience with the right positioning, and developing their ideas with digital products.  Where his prior work has been seen:Most notably -Forbes, Red Bull, Universal, NBC, BET, VH-1, PBS, Smirnoff, Master Of The Mix, Hootsuite, Buzzfeed, Holstee, Huffington Post and more.

Matt has been fortunate enough to spend the past decade-plus (yes, that makes him old) working with some of the most amazing people.He has worked with companies and entrepreneurs like Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Peter Voogd, Jeff Goins and more.He helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates.

Cory Stevenson, founder and CEO of Lab270, a web development agency specializing in the advertising industry which services many seven and eight figure brands.

"Doctor" Daigle is an Investor & Advisor, specializing in scale your profits quickly, make the growth easy, and keep you sane in the process.Chris has been in direct response digital marketing for the past 20 years, and is the go-to advisor for the highest achievers in multiple industries

Dave is a world-class entrepreneur and businessman, operating multiple thriving companies.  Dave strives to have a life filled with success, harmony and happiness and spends a great deal of time coaching other inspired entrepreneurs to accomplish the same. 

Howard M. Shore, founder and CEO of Activate Group Inc., is a bestselling author and serial entrepreneur specializing in liberating C-Suite teams from the barriers holding them back personally and professionally. After owning and selling several of his own companies, working with numerous top Fortune 500 companies, and training with performance-enhancing organizations like Scaling Up and Gazelles, Howard has become a sought-after business mentor, executive coach, and keynote speaker. His clients work in family-owned, multi-national, public, and private companies ranging from $1 million to over $1 billion in annual revenue. His expert keynote speeches cover employee empowerment, cash flow enhancement, human capital management, entrepreneurial freedom, and business growth. With a 30-year track record of success, he guarantees any organization that his methods and systems can help them become more profitable, stable, and scalable. Check out Howard's recent book here!

Jordan Menard is the CEO of Media Buyer Mastery, and has gained a reputation as an authority on marketing info-products online, bypassing the need for shipping and fulfillment. 

CHICAGO, BORN AND RAISEDAalap Shah is a Chicago-born entrepreneur, public speaker, philanthropist, and the founder of 1o8, a fresh digital marketing start-up focused on deepening brand awareness and increasing sales for amazon + e-commerce  companies nationwide. Aalap and his team at 1o8 have worked with companies like Gildan, Sweet Leaf Tea, Vetnique Labs, OHi Superfood Bars and Tio Gazpacho—just to name a few.Aalap happily shares his personal entrepreneurial story and his passion for crafting digital strategy, creating content, navigating the ever-evolving digital marketplace, and captaining the entrepreneurs' life at events far and wide. As a registered CPA and the child of Indian immigrant-entrepreneurs, business is a key part of Aalap's DNA and integral to his own personal American Dream. Aalap started his first business, a toy store, at the age of 23. Maneuvering the marketplace while building his business' brand awareness sparked a love of marketing and promotion. Aalap worked in digital marketing for years thereafter, and is now the strategic brain behind 1o8, an amazon and ecomm focused growth agency in Chicago.He has served as a keynote speaker, workshop moderator, and panelist at engagements with the National Business Education Association, Clickz, Social Media Week, Media Post, and Bloggers Week Summit and for companies such as Sears, Northwestern University, and DePaul University.RECOGNIZED AS A CRAIN'S CHICAGO EMERGING YOUNG PHILANTHROPISTAs a husband and father of three, Aalap is committed to supporting and improving K-12 education and developing his community through philanthropy. He's served as an E-Council member for the Network for Teaching Entrepreneurship (NFTE), a board member for both the Illinois Mathematics and Science Academy and Good City, and a volunteer for Teach for America. In 2013, Aalap was recognized as a Crain's Chicago's Emerging Young Philanthropist and NFTE's National Volunteer of the Year. Most recently, Aalap won the Carson Scholars Fund's Trailblazer Award.

Tom Shipley is a serial entrepreneur who has sold over $1B though omni-channel marketing.  Launching with virtually no capital, Tom launched and grew Atlantic Coast Brands (ACB) into one of the largest direct to consumer brand, multi-brand companies in America. 10 years ago, Tom identified a new market opportunity and created Keranique, the first clinically proven hair regrowth system for women using data and an approach that he calls “Gutuition”. Today, Keranique dominates the market and is the #1 hair regrowth brand for women in America sold through DRTV, Online Channels, Amazon, HSN, salons and retailers such as Ulta, CVS and Riteaid.  The growthing success of Keranique is based on a  “Digital First Strategy”. Tom's background includes serving in one of the Israel Defense Force's elite special forces unit, corporate consulting, T.Shipley Catalog ($10M) and Hydroxatone Skincare ($500M).  In addition to being the CEO of Atlantic Coast Brands, Tom is currently investing in E-Commerce businesses and digital agencies.  

Eric is the CEO and Founder of ShineOn.com.About ShineOn:The ShineOn Platform specializes in personalized gifts with the highest profits. ShineOn is the world leader in P.O.D. (print on demand) jewelry and also prototypes, manufactures and ships from its own factory in New Jersey USA. ShineOn is a 50 person company that employs over 30 hard-working mothers. ShineOn products can be sold through the ShineOn.com platform (with Payoneer as payouts partner) or via its Shopify App which can be downloaded on ShineOn.com.About Eric:-Currently runs a top 50 Shopify store in the world.-Eric has been part of e-commerce companies that have raised $27Million USD in venture capital-Eric was a finalist for Shopify's Build-A-Business competition in 2015.-When he's not working, Eric loves to travel the world, hike, write For his website at www.EricToz.com, and make tea 

Nate Lind, business broker at Website Closers, is a master of data analytics and selling eight-figure companies. He has launched 23 supplement brands grossing over a million dollars each since 2011, nine of which sold over $10m worldwide. One of those brands was the largest beard grooming brand in the world - Beard Czar with over $35m in sales. Nate is a data junkie, and invented a reporting platform that analyzed the profit of subscription customers, which he sold to a large CRM in 2016.

Vinnie Fisher is a CEO and has more than 20 years of experience. Vinnie studied at the Canisius College with a Bachelor's degree in Political Science and Government and at the University of Toledo College of Law for Juris Doctorate, Law. He is an Attorney and specializes in entrepreneurship, social media marketing, online advertising, affiliate marketing, digital marketing, business strategy, team development, leadership, finance, business development, email marketing, google analytics, wordpress, customer focused service and tax planning.Vinnie Fisher is a businessman, entrepreneur, author, husband, and father. He has been married for over 20 years to his wife Debbi, and together they have four children: Sophia, Vinny, Jacob, and Elizabeth. A lawyer by trade, Vinnie practiced tax and business law for 10 years before leaving the field in 2007 to pursue entrepreneurship full-time. After a few successful businesses in the digital space, he discovered a much-needed service for business owners. In 2014, he opened Fully Accountable, an outsourced accounting and finance firm for small and medium sized eCommerce and digitally based businesses with a mission to provide eCommerce and digital business owners with better data, so they are able to make better decisions. 

Jeremy Blossom is the Co-Founder and CEO of Strikepoint Media, a leading direct response advertising agency specializing in driving sales and a revenue for businesses with aggressive growth initiatives. Strikepoint is quickly becoming a rising star in the ad industry and building a reputation of delivering highly effective marketing strategies and executing highly profitable sales campaigns. Jeremy's primary role involves working directly with clients to develop customer acquisition marketing funnels and advanced marketing campaigns designed to drive massive sales. From strategy and creative to the build-out and implementation, Jeremy ensures each client is delivered real measure results that grow their businesses.Prior to co-founding Strikepoint, Jeremy spent nearly 10 years in the trading and investing industry which included him having roles such as; marketing director of a commodities trading firm, principal of a hedge fund specializing in derivatives, and owning his own boutique investment advisory firm that specialized in tactical asset management. His experience in managing high-network portfolios and marketing to affluent investors has helped shape Strikepoint's approach to acquiring customers in quantifiable and measurable way.Originally from Cleveland, Ohio, Jeremy made is his way to California after starring in three reality tv shows on MTV, including Road Rules South Pacific 2003, the Inferno (2004), the Gauntlet II (2005). Currently, he resides in Orange County, CA and enjoys spending time with his wife and two kids. 

Brian has been selling products online since 2009, and now he's one of the cofounders at SamCart. They help businesses grow online by giving them pre-tested sales and checkout pages to sell their products with.