Podcasts about oktopost

In this episode of Predictable B2B Success, host Vinay Koshy welcomes Daniel Kushner, CEO and co-founder of Oktopost, a sophisticated social media management and employee advocacy platform. With his rich background as a serial entrepreneur, Kushner dives deep into the intricacies of measuring and monetizing B2B social media to demonstrate its tangible impact on business success. Discover the fascinating story behind Oktopost's inception in 2013, born out of a personal need for better measurement tools in the social media space. As the discussion unfolds, Kushner reveals the profound differences between B2B and B2C social media, advocating for a holistic approach where social engagement is a cross-organizational effort rather than a marketing silo. The episode explores the importance of integrating social media into the overall fabric of a company—underscoring the need for businesses to embrace social at a cultural level to maximize opportunities. Additionally, Kushner unpacks the role of employee advocacy, offers insights for startups with smaller teams, and shares valuable advice on nurturing thought leadership within technical teams. Please tune in to explore how AI, data trends, and authentic engagement are reshaping the landscape of B2B social media and why measuring its impact should be at the forefront of any forward-thinking organization. Some areas we explore in this episode include: Origin of Oktopost: Founding of Oktopost in 2013 and the market opportunity identified.Measuring Social Media Impact: Importance of measuring social media's influence on B2B success.Platform Integration: Need for tools like Oktopost to integrate with other marketing platforms.Cross-Organizational Social Engagement: Social media's role across different organizational functions.Organizational Culture: Impact of culture and leadership on social media effectiveness.Challenges for Startups: Strategies for smaller companies to leverage social media.Employee Advocacy: Role of employees in brand promotion and thought leadership.Personal Branding: Supporting employees in building personal brands through social media.B2B vs. B2C Social Media: Differences in approach between B2B and B2C social media.AI's Role: How AI can enhance social media strategies and trend analysis.And much, much more...

A new B2B marketing book is hitting the shelves, and we sat down with one of the co-authors for an exclusive sneak peek!In this episode of Behind the Post, we're joined by Colin Day, co-author of The Social B2B Organization and Managing Director EMEA of Oktopost.Colin pulls back the curtain on what it really means to be a social-first B2B organization – from embedding social into your company culture to aligning teams and proving ROI. He shares insights straight from the book, including how B2B buyers have changed, why employee advocacy is a must-have and the key metrics that tie social engagement to revenue.If you're serious about using social media to build relationships, drive revenue, and future-proof your strategy, this episode, and book, is for you.The Social B2B Organization hits shelves on March 25, 2025! Pre-order your copy and check out exclusive resources here. Hot Topics:Why social media is a business strategy—not just a marketing toolHow to build a social-first culture that aligns marketing, sales, and customer successThe biggest mistake companies make with social, and how to fix itProving the impact of social on pipeline, revenue, and business growth

This week, the All Things Sustainable podcast delves into the intersection of climate change and gender equality with Rachel Vestergaard, Founder and CEO of Empower Co.  Empower Co. is a brokerage firm that is building a global voluntary market for women's empowerment as measured by the W+ Standard, which is hosted by the S&P Global Commodity Insights Environmental Registry.  Studies have showed that the climate crisis is not gender neutral, with women and girls experiencing the greatest impacts of climate change. As we approach International Women's Day on March 8, Rachel discusses how her company is creating a global voluntary market for women's empowerment using the W+ Standard, which measures six domains critical for women's empowerment: Time Savings, Income & Assets, Health, Leadership, Education & Knowledge, and Food Security.  Rachel emphasizes that women are also crucial to finding solutions. “Without that, we are completely fighting this climate crisis issue with one hand behind our back,” she says.  This episode highlights the importance of integrating gender equity into climate solutions and the role businesses can play in supporting this mission, especially as we look ahead to the UN's COP30 climate change conference in Brazil this November.  Read more about the W+ Standard here: https://view.highspot.com/viewer/66047cb70b83e1a2d28f9003?utm_campaign=Oktopost-Global-Cross+Commodity-Random+Posts&utm_content=Oktopost-linkedin&utm_medium=social&utm_source=linkedin#1   Listen to a previous episode that explores the topic of climate change and gender here: https://www.spglobal.com/esg/podcasts/intersection-of-gender-and-climate-in-focus-ahead-of-cop28   This piece was published by S&P Global Sustainable1, a part of S&P Global.  Copyright ©2025 by S&P Global  DISCLAIMER  By accessing this Podcast, I acknowledge that S&P GLOBAL makes no warranty, guarantee, or representation as to the accuracy or sufficiency of the information featured in this Podcast. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice. Unless specifically stated otherwise, S&P GLOBAL does not endorse, approve, recommend, or certify any information, product, process, service, or organization presented or mentioned in this Podcast, and information from this Podcast should not be referenced in any way to imply such approval or endorsement. The third party materials or content of any third party site referenced in this Podcast do not necessarily reflect the opinions, standards or policies of S&P GLOBAL. S&P GLOBAL assumes no responsibility or liability for the accuracy or completeness of the content contained in third party materials or on third party sites referenced in this Podcast or the compliance with applicable laws of such materials and/or links referenced herein. Moreover, S&P GLOBAL makes no warranty that this Podcast, or the server that makes it available, is free of viruses, worms, or other elements or codes that manifest contaminating or destructive properties.  S&P GLOBAL EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY OR RESPONSIBILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR OTHER DAMAGES ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE, THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST. 

Launching an employee advocacy program might seem like a challenging task—but what if you could kick-start a pilot in just 10 days? We're back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! Jennifer Gutman, Oktopost's Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership's attention. From gaining employee buy-in to crafting an internal communications plan, training your advocates, and measuring success, Jennifer shares actionable insights and best practices every marketer needs to know. You'll also learn how to foster excitement among employees, leverage internal champions, and build FOMO around your program—ensuring it grows into a sustainable, organization-wide initiative. Plus, Jen dives into her tried-and-true strategies for empowering employees to confidently share content, build their personal brands, and amplify your company's voice on social media. If you're looking to prove the value of employee advocacy in your organization, this episode is your blueprint for a successful launch. Hot Topics: Why employee advocacy is essential for B2B brands How to select and onboard the right employees for your pilot program Creative ways to generate excitement and sustain engagement over time Measuring pilot success and securing leadership buy-in for a company-wide rollout

In this episode of InsideAuto, Colin Day, EMEA Managing Director and VP of Business Development at Oktopost, chats with host, Ilana Shabtay, about leveraging AI for more efficient marketing and sales, the value of a strong social media brand presence, and the importance of having different digital marketing strategies depending on the company or product.  

(収録日: 2024/04/14) # 感想はSNSでハッシュタグ「#secure旅団  #secureLiaison」やGoogle Formにいただけると嬉しいです。 # 内容 XZ Utilsに脆弱性が埋め込まれた話 OSSエコシステムの課題と、それに対する立法的アプローチ、技術的アプローチ等の話 # 参照 ## 経緯 https://research.swtch.com/xz-timeline https://www.mail-archive.com/xz-devel@tukaani.org/msg00567.html https://techcrunch.com/2024/04/02/open-source-foundations-unite-on-common-standards-for-eus-cybersecurity-resilience-act/ ## CVEそのもの SIOS: https://security.sios.jp/vulnerability/xz-security-vulnerability-20240330/ Sysdig: https://sysdig.com/blog/cve-2024-3094-detecting-the-sshd-backdoor-in-xz-utils/?utm_campaign=Oktopost-2024+Blogs+and+Articles&utm_content=Oktopost-twitter&utm_medium=twitter&utm_source=organic-social&utm_term=Blog%2CThreat+Research%2CVulnerability Ossf: https://openssf.org/blog/2024/03/30/xz-backdoor-cve-2024-3094/ CISA: https://www.cisa.gov/news-events/alerts/2024/03/29/reported-supply-chain-compromise-affecting-xz-utils-data-compression-library-cve-2024-3094 ## 関連PR https://github.com/libarchive/libarchive/pull/1609 https://gist.github.com/smx-smx/a6112d54777845d389bd7126d6e9f504 https://web.archive.org/web/20240329180818/https://github.com/tukaani-project/xz/pull/86 #積ん読 なし # 参加者: 中谷さん、ken5scal

Your employees are your company's biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness. Take it from Adrian Solomone, who is directly involved in building Finastra's employee advocacy program, and it's so successful that their employees are asking to join.  In this episode, Adrian joined host Alina Dallal to reveal Finastra's secrets for success and share valuable tips for implementing an advocacy program at a large organization. He also dives into how they capitalize on Oktopost's AI tools to ensure their advocates are personalizing their content, quickly and efficiently.   But, when it comes to advocacy, it's not just the voices of your employees that you should be amplifying. Adrian walks us through how they encouraged their executives to get involved in thought leadership on LinkedIn, and the steps they're taking to guide them along the way. What results are they seeing? Their advocacy program brought in the highest number of signups for a recent webinar, compared to other marketing strategies. Hot Topics: The impact of implementing a successful advocacy program  The importance of building executive thought leadership on LinkedIn  How they're bringing the numbers to leadership to prove the value of social media on ROI and business outcomes

Alina Dallal takes the mic in an exciting new season of Behind the Post. Alina is Oktopost's Content Marketing Manager, and is obsessed with all things B2B Social Media. In this episode, you'll meet Alina and discover everything in store for you this year!

In my conversation with Colin we cover the challenges faced by many companies in 2023 challenges, strategies for 2024 and the role of social engagement platforms like Oktopost. I ask Colin about why employee advocacy is so important and the effectiveness of different social media channels for B2B marketing. Colin explains how Oktopost has has to scale quickly and how building a team brings both benefits and growing pains. We hope you enjoy his insights on combining both inbound and outbound strategies with a personalized approach. About Colin Colin Day is a Global Operating Executive with over 30 years of accomplishments in public, private equity, and venture capital structured organisations. Currently, he serves as the Managing Director of EMEA at Oktopost, a leading provider of social engagement solutions to B2B organisations. His career spans a rich tapestry of roles across various sectors, including technology and financial services, highlighting his versatile and dynamic leadership skills. Colin has a proven track record in building and managing effective go-to-market functions, driving significant commercial growth. At Oktopost, he oversees all aspects of the company's London-based operations, leveraging his extensive practical experience in executing successful business strategies. Links to things mentioned in the podcast: 1. Webinar with Karen Tran (Forrester Analyst) - https://www.oktopost.com/webinars/how-to-drive-revenue-with-your-b2b-social-media-strategy 2. Radically Transparent Podcast Series - https://www.oktopost.com/blog/radically-transparent/ 3. Behind the Post Podcast Series - https://www.oktopost.com/blog/behind-the-post/ Follow Colin here: https://www.linkedin.com/in/daycolin/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

B2B social media engagement - risky business or a strategic goldmine?In this episode, Kathryn is joined by Colin Day, Managing Director at Oktopost. You'll learn how to navigate the complex world of B2B social media and measure its real impact on your bottom line - including the secrets of effective content creation, the power of authenticity, and the role of AI in crafting unique social media content.So grab your favourite drink and tune in to Tech Marketers Uncorked for insights that can transform your B2B social media strategy!Key takeaways from the episode:B2B Social Media Success: Discover the keys to thriving in B2B social media, overcoming FOMO, and gaining CEO buy-in.The Right Social Channels: Uncover the best social platforms for B2B marketing, with LinkedIn leading the pack and insights into their unique purposes.LinkedIn Strategies: Get practical advice for LinkedIn success, emphasising authenticity, timing, and measuring the real impact of social media on revenue.Links & RecommendationsFollow host Kathryn Strachan on LinkedInFollow Colin on LinkedInLearn more about Oktopost hereBottle of wine uncorked The Guv'norCopyHouse PromoTech Marketers Uncorked is brought to you by CopyHouse, an award-winning B2B content marketing agency for fast-growing technology brands. Learn more at CopyHouse.io Tech Marketers Uncorked is produced by Fascinate Productions

Introducing Density64/12/23Looking for a powerful CRM to manage your customers? Look no further than RhinoLeg CRM! With 73 features and starting at just $49.97/month, RhinoLeg is the perfect solution for any business. Developed by Antonio to gather a cult following, RhinoLeg will soon be available on both Apple and Android as apps, allowing you to take your CRM on the go. RhinoLeg also offers $99.97/month and $297/month subscriptions, giving you the power to choose what's right for your business.With RhinoLeg, you'll never have to write your own emails again. Our AI email writer takes care of everything for you. And the more you use the CRM, the smarter it gets. RhinoLeg is like having 40 assistants and 40 salespeople working for you.But RhinoLeg isn't just any CRM. It's a CRM that connects to your social media, finding people similar to those in your CRM and creating a message to send to potential customers. Antonio wants RhinoLeg to write, talk, work, and think for you, making your job easier than ever before.RhinoLeg offers a wide range of features, from contact management and sales tools to marketing and customer service tools. With RhinoLeg, you can segment customers, manage knowledge, track customer journeys, and much more. Plus, RhinoLeg integrates with social media advertising platforms and website analytics tools, allowing you to run targeted ad campaigns and gain insights into customer behavior.So what are you waiting for? Head to www.rhinoleg.com today and sign up for RhinoLeg CRM. Your business will thank you!Focus for Today We are not launched yet. This is not your plan. Your plan is #1 in App Store. How do you get this done? Antonio has been gathering data and being disruptiveToday, he's in beta statusAntonio's Guide to Being DisruptiveGet attention immediately at all costsGather a cult followingServe that cult following wellFix your prototypeGo back to the cult following and serve them well againYou should've been making more money the whole timeMake more moneyThe internet gives you options, which is the best and worst thing to happen to entrepreneurs   How can we make this the Instagram or TikTok of Business.     How can we dominate the cellphone? Do we really need a website? Do we? How can we create 1,000 super fans a day?  How can we get users to log on 2 hours a day? https://sproutsocial.com/insights/facebook-stats-for-marketers/?amp How can we use the 4 major Social Media's to grow like Instagram did? How can we disrupt the Major 4 players like Instagram did? How can we make people look good, like Instagram Filters? Maybe makeover— but this will need to be instantlyHelp women look goodRhinoLeg CRM73 features$49.97/monthAntonio built RhinoLeg to gather a cult followingAfter the website comes out, it will be available on Apple and Android as appsCRM will be available to connect to your social mediaWill find people similar to the people who are already in your CRM and create a message to send to your potential customersAntonio wants the CRM to write, talk, work, and think for youThere are also $99.99/month and a $297/month subscriptionsAI email writerYou don't have to write your own emailsVYBNShort video platform that creates content for youCan digitize your face and avatarSample your voiceTranscribes your scriptsPushes out content for youThe more you use the CRM, the smarter it will getRhinoLeg is 40 assistants and 40 sales people.RhinoLeg FeaturesContacts: The core of any RhinoLeg system is the ability to store and manage customer contact information. This includes basic details such as names, email addresses, phone numbers, and physical addresses.Sales: RhinoLeg systems often include sales tools to help manage the sales process, including lead management, sales forecasting, and sales pipeline tracking.Marketing: RhinoLeg systems also often include marketing tools to help manage marketing campaigns, including email marketing, social media management, and customer segmentation.Customer Service: Many RhinoLeg systems also include customer service tools to help manage customer support requests and issues, including ticket management, knowledge base management, and customer feedback tracking.Analytics: Finally, most RhinoLeg systems include analytics tools to help businesses gain insights into customer behavior, sales performance, and marketing effectiveness.mobile app integrationMobile device access: The ability to access the RhinoLeg on mobile devices, such as smartphones and tablets, for on-the-go productivity and customer management.Lead routing: The ability to automatically route leads to the appropriate sales team member based on specific criteria, such as territory or product expertise.Customer segmentation: The ability to segment customers based on demographics, behavior, or other factors, and tailor marketing and sales strategies accordingly.Knowledge management: The ability to create and manage a knowledge base of product information, FAQs, and other resources to help support teams provide fast and accurate answers to customer inquiries.Customer satisfaction surveys: The ability to send customer satisfaction surveys to gather feedback and identify areas for improvement.Forecasting and trend analysis: The ability to forecast future sales and revenue based on historical data and trends, and analyze market trends and customer behavior to identify new opportunities.Lead nurturing: The ability to automate targeted campaigns and communications to nurture leads and move them through the sales funnel.Multi-channel communication: The ability to communicate with customers across multiple channels, including email, phone, social media, and chat.Contract management: The ability to manage contracts and other legal documents related to sales and customer interactions.Payment processing: The ability to process payments directly within the RhinoLeg, making it easy to track payments and manage customer accounts.Social media engagement: The ability to respond to and engage with customers on social media platforms directly from the RhinoLeg.Customer journey tracking: The ability to track and analyze the entire customer journey, from initial contact to conversion and beyond, to gain insights into customer behavior and preferences.Marketing attribution: The ability to track the effectiveness of marketing campaigns and attribute revenue to specific marketing channels.Field sales management: The ability to manage and track field sales activities, including route planning, appointment scheduling, and order management.Voice-enabled commands: The ability to use voice commands to perform tasks within the RhinoLeg, such as scheduling appointments or updating customer information.Virtual meetings and webinars: The ability to host virtual meetings and webinars directly from the RhinoLeg, allowing for seamless collaboration and communication with customers and team members.Inventory management: The ability to track inventory levels and manage orders and shipments within the RhinoLeg.Customer feedback management: The ability to collect and analyze customer feedback, including surveys and reviews, to improve customer satisfaction and loyalty.Machine learning-based lead generation: The ability to use machine learning algorithms to identify potential leads and recommend personalized outreach strategies.Document automation: The ability to automate the creation and sending of documents, such as proposals and contracts, directly from the RhinoLeg.Integration with social media advertising platforms: The ability to integrate with social media advertising platforms, such as Facebook and LinkedIn, to run targeted ad campaigns and track their effectiveness.Integration with website analytics tools: The ability to integrate with website analytics tools, such as Google Analytics, to track website traffic and behavior and gain insights into customer behavior.Partner relationship management: The ability to manage relationships with partners, including tracking deals and commissions, and collaborating on joint marketing and sales initiatives.Social listening: The ability to monitor social media and other online platforms for mentions of your brand or competitors, and track sentiment and engagement.Gamification: The ability to use game-like mechanics, such as rewards and badges, to motivate sales teams and encourage healthy competition.Artificial intelligence: The ability to use AI and machine learning algorithms to automate tasks, provide personalized recommendations, and predict customer behavior.Predictive analytics: The ability to use historical data to predict future trends and behaviors, and make data-driven decisions.Sales coaching: The ability to provide training and coaching to sales teams, using analytics and feedback to identify areas for improvement.Business process automation: The ability to automate routine tasks and workflows, freeing up time for sales and support teams to focus on more important tasks.Data visualization: The ability to create visualizations and dashboards that make it easy to understand complex data and identify trends and patterns.Artificial intelligence-powered chatbots: The ability to use AI-powered chatbots to provide customer support and answer frequently asked questions.Social media integration: the ability to manage social media accounts from within the RhinoLeg software, schedule posts, track engagement, and monitor brand mentions.E-commerce integration: the ability to integrate with e-commerce platforms, manage orders, and track customer interactions across channels.Document management: the ability to store and manage documents related to customer interactions, such as contracts, invoices, and proposals.Calendar management: the ability to schedule and manage appointments, meetings, and tasks within the RhinoLeg software.Customizable dashboards and reports: the ability to create customized dashboards and reports that show key performance metrics and provide insights into sales and customer behavior.Collaboration tools: the ability to collaborate with team members on customer interactions, such as sharing notes, tasks, and files.Email marketing: the ability to create and send email campaigns to targeted customer segments, track open and click-through rates, and measure campaign effectiveness.Referral tracking: the ability to track referrals from existing customers and measure the effectiveness of referral programs.Integration with phone systems: the ability to integrate with phone systems to log calls, track call duration, and record call notes.Localization: the ability to support multiple languages and currencies, and adapt to local business customs and regulationsContact management: A central database for storing and managing customer information, including contact details, demographics, and communication history.Sales Team and Customer Opportunity ManagementQuantifying the opportunities that your sales team has with customers is a relatively basic feature of RhinoLeg. Referred to as lead scoring, it allows users to identify the customers that are most likely to convert. This helps streamline sales/marketing teams, improve efficiency and optimize your sales process.Lead management: Tools for tracking and managing leads throughout the sales funnel, including lead capture forms, lead scoring, and lead nurturing workflows.Sales pipeline management: A visual representation of the sales pipeline, including stages, tasks, and deal value. This can help sales teams stay organized and focused on closing deals..Mobile app: A mobile app that allows users to access their RhinoLeg data from anywhere and stay connected with their customers on-the-go.Sales Analytics. On the subject of reporting, sales analytics is one of the most valuable features of a RhinoLeg. Users can create better sales campaigns in the future by analyzing the hard data of past campaigns. RhinoLeg helps you collect data from social media, polls and website traffic, then analyze it — all with the same software.Sales Forecasting. A large part of customer relationship management is determining a metric for success. Forecasting lets you create a benchmark by which you can determine whether your results are actually on par with your efforts. You can also use this data to determine where you need to direct future efforts.Email Client Integration. You can now gain all of the automation and the organization of a dedicated email client inside of your RhinoLeg user interface. Don't depend on Outlook or IBM notes — find a RhinoLeg that will do double duty for you. Then when a customer calls needing support, your reps can easily pull up their previous interactions and information to give them the best care possible.Workflow and Approvals. One of the ways in which your company will instantly increase its efficiency is by optimizing workflows. RhinoLegs can facilitate optimization by automating processes like data collection, data analysis, marketing campaigns and other tasks that were previously done manually. They also offer reporting and analytics to help users identify problem areas in order to improve them.RhinoLeg Data/File Storage. In order to maximize the usefulness of data, it must be properly stored. One of RhinoLeg's key features is a proprietary method of data storage so users can pull up the data in an efficient manner. RhinoLeg stores and manages all your sales-related files like proposals and quotes. It also offers safeguards to protect and backup this important data to prevent losses and security breaches.Files Sync and Share. RhinoLeg functions as the synchronization platform for many of your outside programs. Upload emails from Outlook, sync with Google Drive, import spreadsheets and more. Because of the sharing features of RhinoLeg, you can view all of your feature set from one platform.Inside Sales Console. The platform for increasing sales performance through a more efficient UI is known as the inside sales console. RhinoLeg systems offer optimized UI and data analytics to further streamline and improve the customer experience.Sales Performance Management. Among other RhinoLeg system features, sales performance management offers a range of benefits to sales teams. Managers can easily see what aspects of the sales team are performing well and which need improvement. Data can be organized by sales rep or by other quantifiers. You can manage the performance of sales partners from the platform to ensure your team is performing at its best. By identifying problem areas with concrete data, they can be more efficiently addressed.Marketing Automation Integration. Marketing automation allows you to more efficiently and strategically target audiences that are likely to be interested in what you're selling. A good RhinoLeg platform will allow you to control the terms of automating parts of your marketing program selectively.Chat Integration. The chat feature is priceless to a modern user. By integrating a chat program like Olark or LivePerson directly from your RhinoLeg, you can chat with employees, partners and provide customer support, all from the same UI.Product Level Quotes. A RhinoLeg functions as an inventory database for your products. Keep up with quotes for the products that you sell individually. Find out which products are doing well with customers and where sales are lost. Access this information from handheld devices, desktops and more.Campaign Management. Campaign management features allow you to manage your entire sales campaign from a single UI. This includes campaign ROI, scheduling, analytics and more. A RhinoLeg combines analytics tools with data collection software, then gives you and your employees numerous access points.Customization Options. Customization is one of the more basic RhinoLeg features, but it has far-reaching implications. The more customization, the more flexible the RhinoLeg. It's crucial to know your needs when it comes to customization before making a purchase. Will the software grow with your organization? Does it have the capability to adapt to and integrate with existing software used by your organization? Can it incorporate desktop productivity tools? Can it change when you need it to? If you answered no to any of these questions, you may need to find more flexible software.Social Media Management Integration. Dedicated SMM efforts can be managed from the RhinoLeg UI. Integrate management platforms like Oktopost and Hootsuite to streamline your social media management and allow multiple team members to work together from different access points.Case Management. Online case management allows you to manage confidential information in a secure environment. You can keep sensitive information of your customers and leads away from prying eyes that might use their data for identity theft or other harmful activities. This is essential to avoid cybersecurity issues and data leaks. The last thing any business needs is to get in trouble due to data security issues!Customer Service Automation. As the name states, RhinoLeg software is about managing relationships with your customers. Users can manage each customer case individually to improve customer satisfaction levels and track, close and reopen existing cases. It delivers automated services to personalize client communications. You can create a consolidated knowledge base of support information for quick access.Tracking. This RhinoLeg feature helps you keep track of customer journeys from the first point of contact to purchase and after-sales interactions. You can also monitor business-specific metrics like lead source, win rate and customer lifetime value.Project Management. Missing meetings is such a bummer, right? Instead of jotting down important dates in an Excel spreadsheet, RhinoLeg's project management capabilities make it easy to manage meetings with clients.With real-time alerts, you stay in the loop for upcoming events as well as any changes made to sales documents by your team members. Quickly overview your pending projects, so you don't miss any deadlines.Territory Management. You can route leads and accounts according to the customer's location. RhinoLegs let you segment accounts based on "territories" — geographical location, product type or even industry. Create hierarchies based on countries, states, cities and zip codes.Support this podcast at — https://redcircle.com/the-secret-to-success/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Swastik Das, Senior Product Manager at Microsoft, and Shanie Zimerman, Strategic Partnerships at Oktopost, stop by to talk through some of the best-kept secrets of Microsoft Teams and Oktopost integration. Tune in to learn how marketing and sales teams are benefiting from it, and what we can expect between Microsoft Teams and Oktopost in 2023. Hot Topics of this Episode Include: - What you need to know to bring advocacy content to where your team members are - The best-kept secrets of the Microsoft Teams and Oktopost integration - How marketing and sales teams are benefiting from the integration, specifically when it comes to social selling

Continuing a series of in-depth interviews with people who work alongside business marketing people. Today business Marketer Dave Stevens speaks to Louise Searley, Eneterprise Account Director at Oktopost.

All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they're in this episode! In this week's episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day, live and in person. During this laid-back discussion, the two dive into what brought Day to Oktopost, where he thinks marketing is headed, and so much more! In the second half of the show, the two detail what a personal brand means and how it has evolved over the years. Colin explains it is all about being you, whether you're on stage presenting at a conference or on social media presenting a message. Together they explain why keeping it real and authentic is critical to developing a consistent personal brand. Hot Topics: The key to employee advocacy from an advocate's POV How and why you should add developing your personal brand to your to-do list Where marketing is headed in 2023

Kelly Pronek, VP of Marketing at PriceFX, and Daniel Kushner, CEO of Oktopost, examine how to best retain top talent at a time when there is more demand than supply. Together, they tackle how leaders can quell quiet quitting and what to do if you suspect you have a few quiet quitters on your team. Hot Topics of this Episode Include: - How marketing leaders can inspire, motivate, and retain top talent - Why putting your people first is the secret to nipping quiet quitting in the bud - How to balance the massive demand for marketing functions with a scarce pool of talent

There is no such thing as a ‘one size fits all' approach to customer segmentation. In this episode of Radically Transparent, host Jennifer Gutman of Oktopost examines what data the modern-day digital marketer is missing to be able to effectively deliver a customized experience to every single individual customer. Hot Topics of this episode include: Why the more data from social media you have, the more effective you can be at segmenting your database and delivering engaging content How to build sophisticated segments based on what your audience clicks on social media, and customize content accordingly Instead of sending the same generic email to all contacts, how you can deliver highly-targeted emails that are aligned with your leads' interests You can find all resources mentioned throughout the episode here: The Definitive Guide to Social Engagement Data Inside of Marketo The Definitive Guide to Social Engagement Data Inside of Hubspot The Definitive Guide to Social Engagement Data Inside of Eloqua

At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. But it's not enough to base your conversations on your audience's website and email activity only – what about social media? In this episode, host Jennifer Gutman of Oktopost reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. In addition, you can find all resources mentioned throughout the episode below: The Definitive Guide to Social Engagement Data Inside of Marketo The Definitive Guide to Social Engagement Data Inside of Hubspot The Definitive Guide to Social Engagement Data Inside of Eloqua

If you don't have access to a stack of cherry-picked magnificent leads, how do you know which of the leads coming into your business are relevant, and which of those leads are junk? In this episode of Radically Transparent, Jennifer Gutman of Oktopost takes on how marketers can identify which leads should be pushed to sales and which may require further nurturing using social engagement data, and specifically examines lead scoring using social engagement data. You can find all the additional resources mentioned in this episode here: The Definitive Guide to Social Engagement Data Inside of Marketo The Definitive Guide to Social Engagement Data Inside of Hubspot The Definitive Guide to Social Engagement Data Inside of Eloqua

With less than 25% of leads being sales-ready when they first come in, the question remains how we, as modern-day digital marketers, can actually know at what point a lead is defined as “sales-ready”? In this episode, Jennifer Gutman, Director of Customer Marketing at Oktopost examines how B2B marketers can: Leverage social engagement data for better engagement Integrate social engagement data into marketing automation and why this simple step will secure your seat at the strategy table and ACHIEVE True attribution– using social engagements to improve lead scoring, nurturing, and overall attribution Get ready to get radically transparent about social engagement data.

No social media manager has all the answers – but the Oktopost social team is hoping to change that one insight at a time! Shedding some light on the most asked questions around B2B social are Olivia Messina and Addie Peters. The two tackle a tell-all episode around a broad scope of questions in the social media industry. Tune in for a conversation on landing a role in social media, the B2B organizations with a noteworthy TikTok presence, how to determine the best time to post, tips for leading an employee advocacy program, writing content for colleagues, and so much more! And, of course, our social team shares the truth about engagement rate and why it's not the most meaningful metric to report on, or is it? Hot Topics: Tips for landing a social media position Reporting on engagement rate – is it the golden metric? Writing for employee advocacy: navigating creating copy for others to share

Matt Bailey is known for turning data into action and has been recently named by Oktopost in The Top 10 LinkedIn Influencers (LinkedInFluencers) to Follow. Matt helps complex organizations and teams take the data, find the story, and use communication to write the next chapter. Often consulting for companies like IBM, Google, and Microsoft, Matt works with the best of the best, leading the top thinkers in their industry through exercises to maximize their digital reach. Matt's humorous edge makes everything he says easier to listen to. He is an expert in deciphering what works and what doesn't when it comes to digital marketing. His reliance on data ensures that everything he says is backed up by numbers, which is huge when there are so many voices in the space. As Matt puts it, when you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn't impressive. So what data IS impressive to share if you are reporting on social media? Tune in to find out. Hot Topics of this episode include: Why every marketer needs to be a generalist, stay clear of trends, and practice both digital and media literacy How to define a social media insight and come to meetings with data that matters to the business Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager

Listen to Yara Malalane and Jennifer Gutman of Oktopost talk about employee advocacy and how to determine if gamification of your program should include rewards. Yara is a specialist in social media publishing and employee advocacy technology and has worked with organizations across the globe to roll out and scale successful employee advocacy programs of all sizes. You can also check out some B2B Employee Advocacy Best Practices to increase your brand value and reach: https://www.oktopost.com/blog/b2b-employee-advocacy-best-practices/

Colin Day, Managing Director of EMEA and APAC at Oktopost unravels social media governance and why it should be on every marketers agenda of discussion when building a social media strategy. Whether you're a small business or a large multi-national company operating globally, risk management and compliance needs a rethink when it comes to social media. Hot Topics of this Episode Include: - The biggest struggles that companies are facing today when it comes to social media governance (both in regulated and non-regulated industries) - How marketing, legal and compliance teams can come together to create a safe and practical social media policy - How B2B organizations are prioritizing social governance efforts, especially in regulated industries– and where Oktopost can help - Colin's biggest lesson learned post-recovery after he had to hit the big red button to stop all social media

Oktopost's Director of Customer Marketing, Jennifer Gutman, is hosting solo. If you're a long-time listener, you know that what keeps her up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. In this episode, she zooms in on the 3 key areas that may be holding your employee advocacy program back. Hot Topics of this Episode Include: The essential items to include in your internal communication plan when rolling out advocacy and access to my very own internal comms advocacy launch roll-out plan for you to download here. How to ensure new employees are successfully integrated into your advocacy program The #1 workshop to run in the first 60 days of launching your program

How do you unplug when being plugged in is your job? How do you continue to show up and be creative while balancing several tasks and the pressure of working in social media? The number of professionals experiencing burnout is on the rise. Throw social media into the mix and if you're not mindful, burnout is almost a guarantee. According to a study by Deloitte, 77% of professionals have experienced burnout at their current job. If you are feeling stressed, exhausted, or depleted from the “always on” work pressure – you are not alone! In this episode, Olivia Messina, Social Media and Community Manager at Oktopost is opening up about her experience with social media burnout and sharing her top 6 tips to prevent it. Keep these tips in your tool kit to keep burnout away and creativity top of mind! Hot Topics: How to work smarter, repurpose content, and never run out of ideas Work-life balance, the importance of setting work boundaries, and knowing your limits Wellness and self-care tips to regain focus & spark creativity

Forbes 30-Under-30 and Marketing Leader at Debbie, the first debt payoff platform that rewards borrowers for adopting healthy financial habits, Matthew Balcerek stops by the Radically Transparent podcast to reveal to Jennifer Gutman of Oktopost the secrets behind achieving hyper-personalized experiences in banking and what marketers and customer experience teams need to do in order to be goal-oriented with personalization as the primary goal. Matthew even opens up about his experience in the entertainment space (Act III Productions (Sony Pictures), Unique Features, FANMADE) and what it has taught him about creating unique bonds between brand and customer in the fintech space– that every marketer in banking should hear. Listen, learn, and don't forget, if you are looking to pay off your debt, Debbie can help! Get Early Access -> https://www.joindebbie.com/

Meet Dr. Jeff Pooley, Professor of Media and Communication at Muhlenberg College in Allentown, PA, USA. In this episode, Jeff and Jen from Oktopost unravel the authenticity dilemma, or perhaps opportunity, across social media for B2B marketers. In everyday life, it takes effort to come off as effortless – and Jeff addresses how we can show up authentically on social media– and explores some modern-day paradoxes around staged authenticity. Jeff also addresses the current gap between higher education and professional training: how students who want practical skills and professors who want to teach critical media thinking can come together for students to excel in the professional world. Listen and learn!

Meet Shoshana Kordova, Director of Product Marketing at Datarails. She stops by Oktopost's Radically Transparent podcast to reveal why her product marketing team owns Twitter and how product marketing is incorporating social media (both paid and organic) into their Go-To-Market and Product Launch Processes. For starters, Shoshana suggests that since most product marketing teams lead market research, it makes sense for product marketers to own the company Twitter handle. This gives the team the ability to learn from customers and competitors by easily listening to what is being said across social. This research can oftentimes support and inform product and can even influence a product roadmap. With listening being a critical part of the job, Shoshana leans on social listening to learn from her customers and competitors, and even uses the social network to go beyond “primary” research. Taking listening to new levels, Shoshana even breaks down how she built an “Interdisciplinary Squad”, a team of people who come together to listen to one another and work towards reaching shared goals rather than duplicating efforts across departments. Hot Topics of this Episode: - How social listening is playing a significant role in the Go-To-Market and Product Launch Processes; and why product marketing owns Twitter - Shoshana's revolutionary initiative, coined “the interdisciplinary squad,” that's being used to bring the right teams together to reach shared goals without duplicating efforts - Why product marketing should incorporate both paid and organic social media into their product launch processes

Maya Sweiry, Vice President of Human Resources at Oktopost stops by the podcast to talk about the importance of employer branding and how Marketing and HR need to work together to differentiate the employee experience. Similar to the way organizations compete for customers by driving value of their products and services, businesses today also need to compete for talent by showcasing authentic company culture. As Maya suggests throughout the episode, an important piece to this is employer branding – the unwritten story of your organization and often, what people are saying about you when you are not in the room. Employer branding helps bring a company's culture to life and human resources cannot go at it alone. According to Maya, Marketing and HR need to partner together to play an active role in creating, building, and maintaining the organization's story and messaging as it pertains to current employees and potential candidates. Hot Topics of this Episode: - The importance of Marketing and HR working together to impact the Employer Brand - Maya's perspective on where Marketeers can lean better into Human Resources to tell the unwritten story of their organization - How to create and nurture a positive company culture that continually grows the talent you have, and attracts the talent you need

Andrew Wood, Co-Founder & Chief Commercial Officer at Willo, a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the way we attract talent. As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees. Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. Flipping the script on recruitment marketing, Andrew leaves no question unanswered as Natalie Binns, Oktopost's VP of Marketing grills him on the state of talent acquisition. During the episode, Andrew, who has over 11 years in the recruitment industry, gets radically transparent about the biggest challenges facing brands today looking to sign talent. He reveals trends across candidates who over the last few years have increased their level of consciousness about the type of company they would like to join, and reveals where brands struggle to recruit good talent. Hot Topics of this Episode: How to ensure your employer brand message across social media is authentic and reflective of your true company culture Why social media has incredible power to disrupt your recruitment efforts and what you can do to fix it The importance of consistent brand messaging to gain trust from your audience, customers, and future employees

Humans love a good story – and when it comes to B2B marketing, the same truth applies. Content plays an integral role in the B2B buyer journey simply because content adds value! Next up on Behind the Post is Whitney Blankenship, Senior Content Marketing Manager at Oktopost, Whitney joins host Olivia Messina to unpack the process in creating and delivering highly valuable and authentic content. Whitney shares that content is easier to distribute if you start with the end in mind. Getting your content in front of customers is more meaningful when you focus on pain points and add real value to their life and role! She even walks us through her creative process which includes lo-fi hip hop beats, a cup of mint tea, and a Google doc! Stay until the end of the show to hear her best tips for breaking through the dreaded writer's block. Hot Topics: The importance of quality content to reach your customers, and how quality will always trump quantity Content distribution and how to formulate your content with promotion in mind Creative processes: how to turn on that creativity every day and tips to break through writer blocks

Recruiting is looking more and more like marketing today. So how can you harness the power of social to build your employer brand and attract the best talent? It's essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. She believes the key to employer branding is highlighting the people behind your business and sharing their experiences from your employee's point of view. She also shares how employee advocacy can strengthen your brand's reputation as an employer, and caps off the show by giving real examples of campaigns and initiatives she's started here at Oktopost to fuel your inspiration!

Olivia Messina is the Social Media and Community Manager at Oktopost, the B2B Social Engagement Suit. She heads Oktopost's Employee advocacy program and hosts Behind the Post, a podcast for social media managers by social media managers. She's passionate about creating community, employee advocacy, and all things social! Before her career in social media marketing, she previously worked as an elementary school teacher.

CEO of Webeo, Kirsty Dawe-- someone with customers constantly on her mind, discusses customer-centricity with host, Jennifer Gutman of Oktopost, and highlights where your ideal customer profile (ICP) should fit into your marketing and sales strategies. She even shares her best tips on how to keep your ICP top-of-mind across everything that you do. Throughout this episode, Kirsty proves that actions speak louder than words because it's one thing to say you're customer-centric, it's quite another to live and breathe customer-centricity every day. Many brands like to talk about putting the customer first, but what does that actually mean in practice? Kirsty reveals that in order to be successful at customer marketing, you have to be obsessed with your customers. Is your message truly resonating with your customers? How can you get in front of your ideal customers in the right way, at the right time? Kirsty and Jen discuss it all. Hot Topics of this Episode: What it really means to be customer-obsessed, and the impact that can have on your business. Tips for transforming your site into your best salesperson, and how powerful messaging can resonate with your customer. How to go beyond the demo—what's the best way to personalize all messaging to your customer, and does your ICP find itself in your content? How you can strategize around your ICP—even down to the choice of who your ICP actually is. ---- Oktopost is a B2B social engagement suite that includes social media management, employee advocacy, social listening, social advertising, and comprehensive reporting. Built specifically for B2B organizations, we arm companies such as ACI Worldwide, Snowflake, and Fujitsu with the tools to fully manage and optimize social media to drive their businesses forward in a scalable and measurable way. ---- ► Follow Us Here: Website: https://www.oktopost.com/ LinkedIn: https://www.linkedin.com/company/oktopost

Meet Stephanie Carls, Director of Social Media and Digital Content at Corel Corporation, brand voice expert, and employee advocacy rock star, as she speaks with host, Jennifer Gutman of Oktopost, about the trials and tribulations of undergoing a rebranding campaign, and how to align what was with what will be. In this episode of Radically Transparent, Stephanie uncovers the “why” behind being on social media, how social fits into the larger picture, and how employee advocacy can help pave the way for success. As a bonus, she also gives her best tips on how to roll out an advocacy program. She should know—she's done it across three different teams! Hot Topics of this Episode: How to spearhead an employee advocacy program—even if you're the only one running it. Tips for creating your own employee advocacy program, and how to set it up for success from the start. How to transform a community and build a new brand voice while catering to your existing community. Defining the “Why” behind your social presence—and living that reason in every social post you create.

Tackle.io's VP Marketing, Nicole Wojno Smith stops by the Oktopost's Radically Transparent podcast to talk through the challenges of B2B marketing in a modem customer journey that isn't always measurable. With the rise of the dark funnel, and the increasing reliance of customers on their peers to make purchase decisions, it becomes harder to measure and replicate success. In a world where the B2B customer journey has changed—far from the linear funnel most of us love to draw, customers are taking charge and leading the sales process. They're savvy, sophisticated, and they don't want to be advertised to. They don't want to hear from brands they've never heard of and haven't been recommended by their peers. So how can we reach them? Hot Topics of this Episode: The dark funnel, or dark social, and how the sales funnel is changing. How to adapt marketing initiatives to influence a customer journey that's becoming less and less measurable. Where word-of-mouth and branded marketing fits into the modern customer journey.

Suz Barton, Oktopost's Director of Demand Generation reveals her secret sauce on how she's helping sales leaders hit their numbers while staying sane under constant pressure to hit her own. Throughout the episode, Suz also uncovers the life-changing magic of using employee advocacy for social selling and she's using advocacy to help sales teams be more effective. Suz even breaks down the differences between social selling and employee advocacy so you'll leave this episode confident knowing which program outline to bring to your next strategy meeting!

Dekel Wiesman, TrenDemon's VP Marketing, compares paid and organic social media to identify when it's best to pay for social media. Dekel even challenges host Jennifer Gutman of Oktopost to consider incorporating earned social into the mix. He even calls out the importance of finding a single source of truth as a marketing leader when it comes to trusting technology and data, noting that this can only be achieved when all tools in a MarTech stack are speaking the same language. Dekel even reveals some of the tactics he's used, not only to get people to the website but also how he's taking TrenDemon potential buyers on a phenomenal customer experience.

Tipalti's SVP Marketing, Amisha Ghandi, joins host Jennifer Gutman of Oktopost to reveal what it means to meet customers where they are and do it well. In this episode, you'll be on the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Her best tip? Find all the places where there are gaps in growth, and use those holes as smart ways to meet your customers where they are. Amisha isn't afraid to tackle the challenges she's encountered as a marketing leader building out stellar customer experiences, and you'll certainly walk away with a few ideas on how to provide a second-to-none experience for your own audience and customers.

Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman of Oktopost to shed a bright light on why more B2B brands are leveraging community. This episode is filled with the truths behind building a successful community, and how brands are leaning on its benefits to positively impact customer lifecycles. You'll walk away with insight into how to bring the right people with the right energy to lead and grow your community. Joel even reveals a few secrets of his own from building one of the B2B marketing industry's most vibrant and known communities.

SmartBug Media®'s CEO and Forbes Councils Member, Jen Spencer stops by Oktopost's Radically Transparent podcast to chat about where B2B marketing leaders are falling short, the new skills required to tell fabulous stories driven by data, and why building personas for internal stakeholders is just as important as building them for prospects and customers. Jen leaves no stone unturned making this episode into an all-time show on topics about taking intelligent risks, interpreting data to tell meaningful stories, driving marketing pipeline growth, and so much more! It's no wonder with a marketing leader like Jen, SmartBug Media® was recently named Hubspot's 2021 Partner of the Year!!

Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common misconceptions that are still floating around the social media world. The more followers, the better? Can you actually measure the ROI of social media? Can you hire a millennial to run your social and be successful? Jen helps uncover why it's crucial to have a social strategy, why brands don't need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. She reveals how to make B2B social less boring, why you don't always need to take the conventional approach to social media, and why it's important to take calculated risks in the ever-changing world of social.

CMO of Cambridge Design Partnership, a technology, and product design partner trusted by the world's largest companies to develop their most important innovations, Richard Leyland sits down with Oktopost's host Jennifer Gutman to reveal why trusting your team lets you focus on what really matters as a marketing leader. While there's no magic formula on balancing letting go with making sure human error stays to a minimum, Richard, a marketer right down to the bone with 20+ years of experience, breaks down his method of using “Big Rocks” to stay on the front foot and keep his team focused arguing trust is the most important element in creating marketing rockstars. In this episode, we're getting radically transparent about one of the toughest challenges as a marketing leader and how to find that passionate balance.

Cristy Garcia, Vice President of Marketing at impact.com and named one of 19 most important marketing executives by Business Insider takes the mic on Oktopost's Radically Transparent with host Jennifer Gutman. They cover the different ways to measure marketing, which are different than sales (much to everyone's demise!) and why marketers need to be armed with data to get budgets, speak the same language as the rest of the organization, hire talented new team members and accurately explain the way marketing works. Cristy also answers why creativity is the missing piece to accelerating pipeline growth and why she relies on “feedback loops” with sales to fuel her marketing strategy.

Everybody's talking about the evolution of customer experience, but has B2B marketing really changed that much in the last 20-30 years, or is there just a lot more noise generated by the glut of technology solutions used today by marketers? Daniel Kushner, CEO of Oktopost joins MarketOne's own Shaun Ma to discuss the issue and suggest how we might cut through the noise and return to the core tenets of marketing.  

Join Jennifer Gutman, Director of Social Strategy at Oktopost as she hosts a solo episode to reveal why building a healthy employee advocacy program is 100% dependent on who you onboard first in your pilot program. With many organizations looking to embark on employee advocacy in 2022, the purpose of this episode is twofold: firstly, to help marketing leaders set realistic expectations about the onboarding of employee advocates, and secondly, to visualize a practical approach targeted towards supporting and expanding a healthy advocacy program that includes diverse roles, personalities and more!!

Oktopost's VP of Marketing, Natalie Binns, gets put in the hot seat and is challenged on who should own social media at a B2B company, and how multiple teams can work together to achieve social media goals that impact the company. In most B2B organizations, social media activity is the sole responsibility of the marketing team. But should it be? Social media is a critical engagement channel for almost every department from HR to Customer Service, Events and PR/Communications, and more. Oftentimes, not all content requests for social are marketing-related. The question becomes: where exactly should social media sit in a B2B organization? Natalie answers it all in only 34 minutes!!

Justin Levy, Director of Social and Influencer Marketing at Demandbase talks openly with host Jennifer Gutman of Oktopost about organic social media reach. Often interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Magazine, and the Boston Globe on the topic of social media and author of the second edition and co-author of the third edition Facebook Marketing, this is a must-listen episode for any marketer looking to supercharge their social media strategy. The conversation centers on consistently growing community and the challenges of driving growth (reach) without driving down engagement. Justin shares how he got started in social, details how he leans on his community manager to mastermind the creative content that drives engagement, but as a marketing leader, why he needs to know at all times where to point his team in terms of resources. He even compares why thinking about social media efforts in the same way you think about SEO work can be a game-changer in a social strategy and more!!

Daniel is a serial entrepreneur, B2B marketing expert and is co-founder and CEO of Oktopost, a social media platform designed for B2B companies.  Oktopost recently raised $20M in growth equity.In this episode, Daniel talks about: How he validated that positioning his company for B2B organisations would pay offHis most effective channel for acquiring B2B customersHow businesses can use employee advocacy to amplify their marketing effortsHow an unscalable mindset helped to grow Oktopost in the early days--Connect with Daniel on LinkedIn.   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.unscalable.me

A marketing career path in social strategy and social selling only requires you to be curious about helping people and businesses share value. Establishing processes that empower employees to be evangelists, for your company and industry, in social media  is an overlooked social strategy.Jen discusses her experiences identifying key internal personas and establishing strong internal relationships that support a strong social selling infrastructure. Our guest, Jen Gutman, turned her inquisitive nature, and a MBA in counter-terrorism, into successful sales and customer support roles into a social strategy role at B2B Social Media Management platform - Oktopost. . Connect with Jen Gutman:via Linkedin: linkedin.com/in/jennifergutmanvia Email: jen @ oktopost dot comLearn more about jobs @ Oktopost here - oktopost.com/careersCheck out Linkedin's Social Selling Index here: bit.ly/tmhssiResources from this episode:Find the right marketing course for you -themarketinghelp.co/linkedinlearningStart your FREE TMH Membership account - access new resources and community here-  themarketinghelp.co/subscribeEmail us at connect (at) the marketing help (dot) co if you have any questions on setting your marketing career path or want to connect with other marketers like you!Let us help!