Future Fuzz - The Digital Marketing Podcast

In this episode Justin speaks to Julian Walker, the dynamic Group Managing Partner at Instinctif Partners, a firm at the forefront of insight-led communications. With a passion for unlocking potential, Julian's leadership fuels transformation, not just within his incredibly talented teams at Instinctif and Truth Consulting, but across the clients and brands they serve. His work is defined by a strategic blend of external communications, social engagement, and leadership that drives meaningful, sustainable impact.Beyond the boardroom, Julian is an adventurer at heart, having navigated jungles, deserts, and remote seas, sometimes with unintended detours. In addition to his communications activities, he writes on travel and humour, chaired a fund designed to empower and develop young people's true potential.TakeawaysJulian Walker emphasizes the importance of audience-centric communication.AI is often overhyped as a solution for communication challenges.Understanding where your audience is is crucial for effective messaging.The rush to automate can negatively impact employee development.Creativity thrives on collaboration and in-person interactions.The evolution of marketing communications has shifted from one-way to interactive.Investor communication must adapt to digital channels and audience needs.Management's control over a company's destiny is key to investor confidence.The UK market has potential for growth despite current challenges.Julian's books reflect his experiences and insights in travel and humor.Chapters00:00 Introduction to Julian Walker and Instinctif Partners02:50 Julian's Journey into Communications and Agency Life05:55 The Importance of Audience-Centric Communication09:00 Navigating the AI Hype in Communications11:51 Creativity in a Remote Work Environment15:01 The Evolution of Marketing Communications18:03 Investor Communication in the Digital Age20:49 Market Forces and Corporate Communication24:04 Optimism for the UK Market26:47 Julian's Books and Final ThoughtsLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Julian on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠⁠⁠In this episode, Marcus, Co-Founder of Tommy, shares how his global digital studio helps leading brands like Netflix, TikTok, and Amazon Prime stand out in crowded markets through the power of distinctiveness. He explains why true distinctiveness goes beyond being different, how emotional connections drive brand memorability, and how cognitive neuroscience is changing the way marketers think about building lasting brands.Marcus also unpacks the mistakes brands make by following category playbooks, the rise of fearless emerging brands, and why consistent, committed behaviors—not one-off stunts—build long-term brand loyalty. A must-listen for anyone serious about creating standout, future-proof brands.Guest BioMarcus is the Co-Founder of Tommy, a digital creative studio that partners with some of the world's leading brands, including Netflix, TikTok, YouTube, Amazon Prime, Paramount Pictures, Google, and Tottenham Hotspur. With offices in London, Los Angeles, and Singapore, Marcus leads a team that specializes in building distinctive, memorable brand experiences across global markets.Drawing on over 15 years of experience navigating Hollywood's fast-evolving marketing landscape, Marcus has become a recognized expert in brand distinctiveness. Under his leadership, Tommy developed the industry's first distinctiveness framework—rooted in cognitive neuroscience research—to scientifically measure how advertising impacts memory and emotional engagement. Today, Marcus helps brands cut through the noise, build lasting emotional connections, and drive true brand differentiation.TakeawaysDistinctiveness, not just difference, is key to brand success.Emotional connections make brands more memorable.Neuroscience shows how distinctiveness drives memory and action.Brands must commit to distinctiveness beyond one-off stunts.Consistency builds recognition and loyalty.Emerging brands win by being fearless; established brands by storytelling.Chapters00:00 Welcome and Introduction to Marcus from Tommy01:16 Founding Tommy and Early Challenges03:48 How Streaming Services Changed the Studio Marketing Game04:49 Distinctiveness vs. Differentiation in Branding06:37 Real-World Examples: Beauty and Whiskey Industry's Lack of Distinctiveness11:53 Building Standout Brands: Lessons from Engine Gin and Trip Drinks14:03 The Role of Neuroscience in Brand Memorability19:04 How Emerging Brands Can Rock the Market23:30 Disrupting the Travel Category: Lujo Hotel Case Study24:01 Mistakes Brands Make by Following Social Playbooks26:02 Why Brands Must Commit to Distinctive Behavior28:58 Closing: Where to Find Marcus and TommyLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Marcus on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠⁠In this episode, Ben Lilly, Co-Founder of Giant Leap Digital, reveals how his senior-led, remote-first agency is redefining how luxury and finance brands connect with high-net-worth audiences. He shares why empowering experienced talent leads to better outcomes, how traditional agency models fall short, and what the $65 trillion wealth transfer means for marketers.Ben also explores China's rise as a luxury leader, the evolution of wealth-driven consumer behavior, and why launching during tough times can be a long-term advantage. A sharp, strategy-packed conversation for anyone navigating the future of premium brand marketing.Guest BioBen Lilly is the Co-Founder and Managing Director of Giant Leap Digital, a consultancy that helps luxury and finance brands connect with high-net-worth audiences through strategic digital media. With a model built around senior talent and a distributed team, Ben leads a network of top-tier UK consultants who deliver premium creative, paid, owned, and earned campaigns—without the bloat of traditional agencies.Having previously led and sold one of the world's largest luxury digital agencies, Ben brings a rare combination of industry experience, global perspective, and entrepreneurial drive. At Giant Leap, he's redefining what it means to serve wealth-focused brands—delivering tailored, data-informed strategies that resonate with affluent audiences and scale impact in international markets.TakeawaysSenior-led, remote-first teams drive higher quality and productivity through autonomy and trust.Traditional agencies often fail clients by replacing senior sales teams with junior delivery teams.The “Great Wealth Transfer” is shifting luxury marketing toward ethical, culturally relevant values.China will overtake the U.S. as the largest luxury market by 2030, with local brands rising in prominence.Starting an agency in tough economic times builds resilience and long-term positioning.Chapters00:00 Welcome and Ben Lilly's Role01:14 Why Ben Started His Own Agency03:10 UK Marketing Market Challenges06:20 From Selling an Agency to Founding Giant Leap08:45 Building a Senior, Remote-First Team10:29 Empowerment Model Driving Productivity12:57 Nurturing Junior Talent Without Client Risk14:28 Targeting High Net Worth Audiences15:00 The Great Wealth Transfer: A Strategic Shift18:50 Cars as Investments: A New Asset Class20:33 Art Legacy vs. New Generational Values24:22 Global Expansion Plans: Dubai and Hong Kong26:29 China's Rise as the Luxury Leader28:38 BYD and the 5-Minute Battery Breakthrough30:06 Advice for Aspiring Agency FoundersLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Follow Ben on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠In this episode, Morgan Ratcliffe, Co-Founder and Managing Director of Notist, unpacks how B2B companies can stand out in a digital world that favors boldness and storytelling. From launching the agency with his brother in a spare room to generating millions of views and driving 8-figure revenue for clients, Morgan shares how he's turning outdated B2B marketing playbooks on their head.He dives into the power of narrative-led content, what most businesses get wrong about personal branding and company pages, and why LinkedIn video is still an untapped goldmine. Morgan also breaks down why high-performing campaigns start with free, valuable “products for prospects,” how to run thought leadership ads, and the underrated art of pulling audiences off-platform. Whether you're a founder, marketer, or content strategist, this episode is packed with practical strategies for building relevance—and getting noticed.Guest BioMorgan Ratcliffe is the Co-Founder and Managing Director of Notist, a UK-based agency helping B2B companies stand out with story-driven marketing and bold digital strategies. Since launching the business with his brother just a few years ago, Morgan has scaled Notist into a powerhouse that generates tens of millions of LinkedIn impressions each month and delivers standout campaigns for brands ranging from the NHS to fast-growing tech firms.With a background that blends entrepreneurial hustle and creative instinct, Morgan has built a reputation for cutting through the noise in the B2B space. He specializes in translating business value into compelling narratives, building content engines that drive awareness and engagement, and leveraging modern platforms like LinkedIn for exponential reach. Whether he's advising clients on go-to-market moves or crafting viral campaigns, Morgan's approach is grounded in authenticity, attention, and results.TakeawaysNotist helps B2B companies stand out through story-driven marketing.Most B2B founders struggle to communicate their value clearly online.Community is built on shared interest, not just company updates.Campaigns—not one-off posts—drive momentum in B2B marketing.Video is an underused yet powerful tool for building visibility and trust.“Products for prospects” offer low-barrier, high-value lead generation.Thought leadership ads scale personal content to broader audiences.Chapters00:00 Welcome and Morgan's Role at Notist01:14 From Football to Founding: The Origin Story02:55 Early Growth: From Spare Room to 20-Person Team03:24 Why B2B Founders Struggle to Get Noticed Online05:18 Growing from Thousands to Millions of LinkedIn Views07:24 The Content Strategy That Changed the Game08:45 Personal Brand Cadence and Value Creation11:08 The Value-First Framework for B2B Company Pages13:19 Campaign-Driven B2B Marketing Strategy16:10 Rethinking LinkedIn Ads for High-Ticket B2B18:35 The Power of “Products for Prospects”20:31 Using Thought Leadership Ads to Scale Content23:38 Video in B2B: Why It's Still Underrated25:04 How Video Humanizes Brands and Drives Reach26:49 Should LinkedIn Go Longform? The Strategic Tradeoff28:44 Positioning Content Around Real Customer Pain Points30:35 Final Advice: Build Content That People Actually WantLinkedIn⁠⁠⁠⁠⁠⁠⁠Follow Morgan on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠In this episode, Eoin Rodgers, Chief Marketing Officer at Atomic, breaks down what it really takes to connect with B2B buyers in a complex, ever-evolving marketplace. With nearly two decades of experience and deep specialization in European go-to-market strategy, Eoin reveals why many B2B tech companies—especially those expanding from the US into Europe—get buyer insights wrong, and how to fix it.He shares how Atomic uses behavioral insights, buyer psychology, and nuanced localization to help global tech brands like Salesforce and Slack achieve relevance and resonance. Eoin also explores the evolution of ABM, why content must go far beyond simple translation, and how humor and AI are playing increasing roles in modern B2B strategy. Whether you're selling to a CIO or building for scale, this episode is packed with perspective-changing insights.Guest BioEoin Rodgers is the Chief Marketing Officer at Atomic, an independent B2B marketing and employer branding consultancy working with some of the world's leading tech brands, including Salesforce, Slack, Stripe, and DocuSign.With nearly 20 years of agency-side experience, Eoin has led high-performing teams across strategy, digital, and client services—crafting go-to-market strategies and campaigns that drive measurable growth. He's built a reputation for translating complex propositions into clear, compelling messaging that cuts through the noise.Eoin's work sits at the intersection of branding, content, and demand generation, and he's passionate about helping companies find their voice in a crowded market. Whether he's guiding global marketing teams or rolling up his sleeves on creative, his approach is always grounded in clarity, curiosity, and impact.TakeawaysAtomic helps B2B companies understand their buyers better.B2B buyer psychology is often overlooked compared to B2C.CIOs think in systems, impacting how they make decisions.Understanding the diversity of the European market is crucial.Localization in marketing goes beyond just language translation.ABM has evolved and requires a strategic approach.Timing is critical in account-based marketing efforts.Creativity and humor can enhance B2B marketing effectiveness.AI tools are being developed to improve buyer insights.Understanding local market nuances is key for success.Chapters00:00 Welcome and Eoin's Role at Atomic01:18 Why B2B Buyer Insights Lag Behind B2C03:34 Understanding the Psychology of the CIO05:15 The Complex Role of CIOs in Buying Decisions06:39 Navigating Multi-Stakeholder Tech Purchases08:00 Why US Companies Misjudge European Markets09:22 Localization Beyond Language and Its Business Impact10:49 Cultural Nuances Across European Countries12:37 Channel Strategies and the Rise of Local Content14:46 Challenges in Localizing Video for European Markets15:42 The Evolution—and Dilution—of ABM17:37 The Real ROI of One-to-One ABM19:58 Balancing Investment and Return in ABM Strategy21:55 Timing, Renewals, and Long-Term Planning22:17 Why Humor and Personality Matter in B2B Branding23:07 Atomic's New AI-Powered Insight Tools24:51 Where to Find Atomic's Latest ResearchLinkedIn⁠⁠⁠⁠⁠⁠Follow Eoin on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠ business video podcasting ⁠In this episode, Andy Crestodina, CMO and Co-Founder of Orbit Media, unpacks the smartest ways B2B marketers can leverage AI today—without falling for the hype. He introduces the concept of AI-powered gap analysis, a high-impact, underutilized tactic for improving website conversions by identifying what your pages are missing through the eyes of your audience. Andy also explores the rise of “non-human visitors”—AI agents that browse websites like humans—and what that means for SEO, conversion strategy, and digital PR. With his signature clarity and practical insights, Andy makes a compelling case for why marketers must adapt now to stay relevant in the age of AI.Guest BioAndy Crestodina is the Co-Founder and Chief Marketing Officer at Orbit Media, an award-winning digital agency specializing in SEO, content strategy, and visitor psychology.With over 20 years of experience, Andy has helped more than 1,000 businesses grow their visibility and generate leads through smarter digital strategy. He's the author of Content Chemistry (now in its 7th edition) and has published more than 600 articles on content marketing, analytics, and AI.A sought-after speaker, Andy delivers up to 100 talks each year at major conferences like Content Marketing World and MozCon. He also teaches at Northwestern University and Harbour.Space University.Beyond marketing, Andy is deeply committed to giving back. He co-founded Chicago Cause, a philanthropic initiative that has donated over $700,000 in digital services to nonprofits, and he's a certified Treekeeper with Openlands.TakeawaysAI-powered gap analysis is one of the most valuable and underutilized tools in B2B marketing today.Visual hierarchy matters—screenshots often outperform text or links when prompting AI for page feedback.Marketers must now optimize websites for AI agents, not just human users.A new layer of SEO and digital PR is emerging: training the bots to recommend your brand.Human connection, storytelling, and opinion will become the ultimate differentiators in a world of generic AI content.AI tools can still make factual and contextual mistakes—validation remains critical.Chapters00:00 Introduction to Andy Crestodina & Orbit Media01:15 Reflecting on changes in marketing over 2 years02:25 AI-powered gap analysis and why it's a game changer05:40 How to feed pages to AI for better analysis07:16 Visual hierarchy, screenshots, and conversion copy08:34 Limitations of AI when analyzing user experience09:26 Preparing your site for non-human AI visitors11:13 Agentic AI: bots evaluating your site like humans13:02 Making your site agent-friendly for future automation16:00 AI's impact on the software and startup ecosystem18:30 The risks of inaccurate AI bios and brand representation20:30 How to get AI to recommend your company22:29 Why podcasts and digital PR are now SEO tools23:45 What AI can't do: story, opinion, emotion, and connection25:37 Little Life Moments vs Large Language Models26:52 Closing thoughts on marketing in the age of AILinkedIn⁠⁠⁠⁠⁠Follow Andy on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Check out Dreamdata.io for your free trial!In this episode, Steffen Hedebrandt, CMO and co-founder of Dreamdata, discusses how B2B companies can solve the complex challenge of marketing attribution. He explains how Dreamdata connects siloed data to reveal which campaigns actually drive revenue, offering marketers a clear picture of long, multi-touch customer journeys. Steffen also shares insights on audience targeting, real-time buying signals, and how AI is being integrated meaningfully into the platform.Guest BioSteffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence.A seasoned marketing leader known for his no-nonsense, results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today's fast-paced marketing environment.TakeawaysB2B marketing requires a different approach than B2C.Understanding customer journeys is crucial for effective marketing.Data silos can complicate the analysis of customer journeys.AI can enhance marketing efforts but should not be a gimmick.Attribution is key to understanding campaign effectiveness.Marketers should focus on the buying committee in B2B sales.Optimizing ad spend based on actual sales data is essential.Dream Data provides tools for tracking and analyzing customer journeys.Success stories highlight the effectiveness of data-driven marketing.Proactive marketing is necessary to support sales teams.Chapters00:00 Introduction to Steffen Hedebrandt & Dreamdata01:03 The origins of Dreamdata and solving B2B attribution02:44 Founding team dynamics and early challenges04:07 Complexities of B2B journeys vs B2C05:01 Key problems Dreamdata solves for B2B marketers06:55 Importance of ICP and tech integrations08:18 Common CRM systems used and data quality challenges09:33 Solving wasted budget and campaign ROI10:31 Account-based timelines and stakeholder insights11:20 Campaign-level ROI visibility and optimization12:38 Deal size variation and applicability across companies13:31 Real-time signals and proactive sales alerts14:59 Tracking without gating using IP resolution16:00 Engagement scoring vs lead scoring17:24 AI integration and feature roadmap at Dreamdata19:31 The value of AI as a means, not the end21:04 Solving the attribution problem in B2B22:48 First-touch attribution vs CRM default models23:32 Dealing with non-trackable marketing activities25:19 Tips for qualitative evidence and journey enrichment26:11 Case study: Insight Software and optimizing ad spend27:54 Audience Hub and hyper-targeted campaigns28:45 Matched audiences vs lookalikes on LinkedIn30:40 Free tools and benchmark reports from Dreamdata32:27 Benchmark: 211-day average B2B customer journey33:19 Understanding the B2B buying committee35:14 Where to find Steffen and the benchmark report36:13 Offline conversions and smarter ad training37:28 Attribution loops and campaign optimization38:47 20% CPA reduction through LinkedIn integration39:31 Wrap-upLinkedIn⁠⁠⁠⁠Follow Steffen Hedebrandt on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn hereBook a call with Justin on how to get into⁠⁠⁠ business video podcasting ⁠⁠

Book a call with Justin on how to get into⁠ business video podcasting In this episode, Aleksandar Besarovic, CEO of AIMFOX, joins us to discuss the future of LinkedIn outreach. Aleksandar shares his journey from cold email and SMS campaigns to building AIMFOX, a LinkedIn automation tool designed to enhance networking without violating platform rules. He breaks down best practices for cold outreach, how to avoid getting flagged, and why authenticity is key to making real connections. Plus, insights on the evolving landscape of LinkedIn, the rise of video content, and strategies to scale SaaS platforms successfully.Guest BioAleksandar Beserovic is the CEO of AIMFOX, a cutting-edge LinkedIn outreach tool designed to streamline and enhance networking efforts. Before founding AIMFOX in 2022, he co-founded Constellation, a company focused on solving digital marketing challenges. Aleksandar also brings a wealth of experience from his time at Ernst & Young, where he worked as a senior fraud expert.With a background in international law from the University of Belgrade, Aleksandar combines legal expertise with entrepreneurial insight to drive innovation in digital networking. In this episode, we explore the art of cold outreach and best practices for building meaningful LinkedIn connections.TakeawaysCold outreach has evolved significantly over the years.Understanding your ideal customer profile (ICP) is crucial.Authenticity is key in LinkedIn interactions.Using AIMFOX can streamline LinkedIn outreach efforts.Timing is essential in outbound sales strategies.Nurturing leads is as important as initial outreach.Avoid using fake accounts to prevent LinkedIn bans.Engagement on LinkedIn can lead to better connection rates.Video content is becoming increasingly important on LinkedIn.A well-planned go-to-market strategy is vital for launching new products.Chapters00:01 Introduction to Aleksandar Besarovic & AIMFOX01:16 The evolution from cold email to LinkedIn outreach02:34 Why LinkedIn became the next big focus04:07 The challenge of LinkedIn automation and platform policies06:25 How AIMFOX ensures compliance and minimizes risk10:16 Best practices for LinkedIn outreach messages12:02 The right way to start conversations (without spamming)15:03 The numbers game—maximizing connection rates17:10 Why providing value before pitching is key19:14 The importance of staying active on LinkedIn20:46 Finding and engaging with the right prospects24:29 How to leverage post engagement for outreach27:15 Strategies for launching a SaaS product successfully30:46 The future of LinkedIn—video, engagement, and content shifts33:43 Will LinkedIn launch a podcast platform?35:07 Closing thoughts & where to find AleksandarLinkedIn⁠⁠⁠Follow Aleksandar on LinkedIn here⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here

Book a call with Justin on how to get into ⁠business video podcasting ⁠In this episode, Frank Sondors, CEO and co-founder of SalesForge, breaks down how AI-driven sales execution is reshaping outbound strategy. Frank shares how SalesForge's AI agent enhances cold outreach, optimizes email personalization at scale, and increases response rates—all while keeping human sales reps at the center of the process.He explains why email deliverability is the biggest challenge in outbound sales, how to structure cold email campaigns for maximum engagement, and why a multichannel approach (email, LinkedIn, and VoIP) is key to improving conversions. Frank also discusses the future of AI in sales, the common mistakes companies make when adopting automation, and why AI should empower teams—not replace them.Beyond sales execution, Frank shares his unique approach to community-building through WhatsApp and Slack, revealing how fostering engaged communities can drive business growth and create superfans.If you're looking to scale outbound sales, improve your AI strategy, or build a stronger sales community, this episode is packed with valuable insights.TakeawaysAI agents are revolutionizing sales execution.Personalized emails significantly improve response rates.Speed in responding to leads is critical for success.Community building can enhance brand loyalty and engagement.Sales teams should leverage AI to complement human efforts, not replace them.Optimal days for sending emails are Tuesday to Thursday.Email durability is essential to avoid spam filters.WhatsApp communities can foster high engagement and open discussions.SalesForge combines AI with human interaction for effective sales strategies.The future of sales will see more integration of AI and automation.Chapters00:01 Introduction to Frank Sondors & SalesForge01:45 The rise of AI agents in sales execution04:23 How AI personalizes outreach at scale07:01 Overcoming email deliverability challenges08:54 Best days and times to send cold emails11:06 The power of multichannel outreach (email, LinkedIn, VoIP)13:10 AI vs. human roles in outbound sales14:45 The future of AI-driven sales & market disruption18:45 Why AI won't replace humans in sales19:58 Building a sales community with WhatsApp & Slack21:52 How community-driven growth creates superfans24:29 Closing thoughts & where to find FrankLinkedIn⁠⁠Follow Frank on LinkedIn here⁠⁠⁠⁠Follow Justin on LinkedIn here

Book a call with Justin on how to get intobusiness video podcasting Link to book “Built to sell” -https://builttosell.com/Connect withJustin VajkoJustin Campbell interviews Justin Vajko, a pioneer in video marketing for B2B companies. They discuss the evolution of video marketing in the world of B2B and the changing expectations of different generations regarding content consumption. Vajko shares insights on leveraging LinkedIn for B2B marketing, the importance of engagement, and how video can build trust with audiences. The conversation also touches on the challenges posed by AI-generated content and the necessity of authentic human interaction in digital marketing.TakeawaysVideo marketing is essential for B2B companies today.Building a productized service is crucial for scaling a business.COVID-19 has accelerated the acceptance of video as a marketing tool.Generational shifts are changing how content is consumed.AI-generated content often lacks authenticity and value.Engagement on LinkedIn is key to visibility and success.Video content can significantly increase audience trust.Networking on LinkedIn is more effective than posting and ghosting.Creating content with a buddy can enhance relationships and output.Video is a powerful tool for establishing authority in the B2B space.Chapters00:00 Introduction to Video Marketing and Its Importance03:06 The Journey to Video Marketing05:53 The Impact of COVID and Changing Generational Expectations08:58 Navigating AI in Content Creation11:56 Leveraging LinkedIn for B2B Video Marketing14:57 Maximizing Engagement on LinkedIn18:05 Building Trust Through Video Content

Summary Stephen Knight, founder of Pimento, exposes the flaws in traditional agency models and explains why independent agencies are thriving. He breaks down the shift away from big agency networks, the rise of in-housing, and how the “Hollywood model” of assembling top talent is reshaping marketing. Expect bold insights on the future of agencies, client relationships, and why adaptability is key to survival. Guest Bio Stephen Knight Founder CEO of Pimento - the UK's leading independent marketing agency & consultancy network, Chairman of utc.travel, Joint Founder of Now Next Why, Entrepreneur, NED, Trustee and Consultant. A former Advertising Executive, Brand & Marketing Director and CMO with 35 years sales and marketing experience. Stephen has held a variety of positions at major international agencies including Dorland, Lowe Howard-Spink and WCRS. Five years with the Walt Disney Company as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa. In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg's accounts. Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005. From 2013-2016 Stephen extended his role at Pimento with interim contracts at SSE as Head of Brand, Marketing and CMO. Stephen is married with three children, and in addition to his responsibilities at Pimento he is a NED of Ebico, a not-for-profit energy company and a trustee of their charity, Chairman of UTC.travel the UK's first subscription travel brand, Chairman of Now Next Why a Growth advisory and M&A consultancy for agencies. Pimento, is an innovative full-service marketing agency. Established in 2005, Pimento stands out by connecting over 175 independent agencies and consultants to offer a comprehensive range of marketing services. Their tailored approach pulls from a network of more than 6,000 marketing experts, enabling them to craft bespoke teams designed to meet the unique needs of each client. From global brands to start-ups, Pimento's flexible model drives business growth and redefines the traditional marketing structure. www.pimento.co.uk Now Next Why is a growth advisory and M&A consultancy for agencies https://nownextwhy.co.uk UTC Travel, the UK's first members-only travel club, accessible at www.utc.travel. UTC Travel offers exclusive access to travel at trade prices for a modest monthly or annual subscription, appealing to forward-thinking businesses that want to provide their teams with travel perks. This unique benefit can help employees save thousands on personal travel—for just the cost of a coffee each month. Chapters 00:00 Introduction to Stephen Knight and Pimento 02:20 The Agency Model Is Broken: Here's Why 04:45 The Rise of Independent Agencies and Why It Matters 07:00 Inside Pimento: A New Way to Build Marketing Teams 09:30 The In-Housing Trend: What Clients Get Wrong 11:45 How the “Hollywood Model” Is Changing Marketing 14:15 Why Client-Agency Relationships Are Falling Apart 16:30 The Death of Agency Mystique: What Happened? 18:55 The Future of Marketing Agencies: Survive or Die 21:15 Who Thrives in Pimento's Network and Why 23:00 Closing Thoughts and Where to Find Pimento LinkedIn ⁠Follow Stephen on LinkedIn here⁠ ⁠Follow Justin on LinkedIn here

Summary In this episode of Future Fuzz, host Justin Campbell sits down with Charlotte Graham-Cumming, CEO of Ice Blue Sky, to challenge traditional B2B marketing practices. Charlotte critiques Marketing Qualified Leads (MQLs) as outdated vanity metrics and champions Marketing Qualified Accounts (MQAs) as a better way to measure engagement. She highlights the power of data-driven strategies, including how AI can reduce churn and accelerate sales cycles, and discusses the impact of account-based marketing (ABM). Charlotte also shares her journey as a female leader in tech, reflecting on overcoming challenges and fostering confidence in leadership. Guest Bio Charlotte is the founder and CEO of Ice Blue Sky, a leading B2B marketing agency specializing in strategic and account-based marketing (ABM) solutions for global technology brands. With over 16 years of experience, she has helped clients such as Cisco, Citrix, IBM, and Brother achieve their growth and success goals through innovative, impactful campaigns. Charlotte is an active member of a network of entrepreneurs, where she collaborates with peers to exchange best practices and drive mutual success. She is passionate about crafting effective marketing strategies, enabling sales teams, and building strong partner channels. As a contributor to a bestselling business book and a recipient of multiple awards, Charlotte's work has been widely recognized for its impact. She enjoys working with individuals who share her vision and values and is always eager to embrace new opportunities to learn and contribute. Chapters 00:00 Introduction to Charlotte Graham-Cumming and Ice Blue Sky 02:21 Why MQLs Are Failing Marketing and Sales 06:01 The Shift to Marketing Qualified Accounts (MQAs) 09:21 Using Psychology to Align Marketing and Sales 14:01 Leveraging AI to Analyze and Improve Data 18:51 Personalization and the Power of ABM 21:16 Founding Ice Blue Sky: Simplifying Complexity 23:43 Breaking Barriers: Female Leadership in Tech Marketing 26:04 Social Conditioning and Building Confidence as a Leader LinkedIn Follow Charlotte on LinkedIn here Follow Justin on LinkedIn here Instagram Follow Charlotte on Instagram here

Book a call with Justin about video podcasts and content creation for B2B Sales - https://hubspot.salessource.ai/meetings/justin1137 Special Offer for Listeners As a listener of Future Fuzz: The Digital Marketing Podcast, you can enjoy 20% off your first month of subscription—but hurry, this offer is only available to the first 100 subscribers! Reach out to Justin for the discount link! Summary In this episode of Future First, Justin Campbell interviews Margaret Sikora, CEO of Woodpecker, who shares her inspiring journey from junior supporter to leading a SaaS powerhouse. The conversation delves into the importance of outbound marketing in today's economy, effective cold outreach strategies, and the challenges of email deliverability. Margaret emphasizes the need for relevance in messaging and discusses Woodpecker's innovative B2B marketing strategies, including their successful partner program. As a female CEO in a traditional market, she reflects on her experiences and offers valuable leadership insights. About Margaret: Margaret serves as the CEO of Woodpecker.co, a Polish SaaS startup that automates sales processes and gets your messages delivered to the main inbox. She began her journey with Woodpecker as a Junior Supporter and has been with the company for nine years, holding positions such as Head of Product, Interim Manager, and COO up to CEO, actively supporting Woodpecker's growth through scaling phases.  Leveraging her expertise gained during her PhD in law, she is passionate about building SaaS solutions tailored to real market needs, based on feedback and close collaboration with clients, which enables her to execute a product-led growth strategy and achieve the company's long-term success. Chapters 00:00 Margaret Sikora's Inspiring Journey to CEO 02:51 The Importance of Outbound Marketing in Today's Economy 06:04 Mastering Cold Outreach: Best Practices and Strategies 08:57 Building Relevance in Outbound Messaging 12:13 Navigating the Challenges of Email Deliverability 14:57 Woodpecker's B2B Marketing Strategies and Partner Programs 17:46 The Role of a Female CEO in a Traditional Market 21:03 Leadership Insights and Quickfire Questions Click here to follow Margaret on LinkedIn Click here to follow Justin on LinkedIn

Book a call with Justin about video podcasts and content creation for B2B Sales - https://hubspot.salessource.ai/meetings/justin1137 Summary: In this episode, Patrick Ryan shares his extensive career journey in the marketing and advertising industry, detailing his experiences working with major global brands and leading large agencies. He discusses the challenges and triumphs of pitching for significant accounts, the evolution of the agency landscape, and the growing trend towards independent agencies. Patrick also introduces his new consultancy, 300, which leverages AI technology through Neo to enhance agency growth and efficiency. Takeaways: Patrick Ryan's career spans decades in the global marketing and advertising industry. He transitioned from architecture to marketing by chance, discovering his passion for the field. Working in large agencies has provided Patrick with invaluable experiences and connections. The landscape of the advertising industry has shifted towards technology and independent agencies. Pitching for major accounts can be a complex and lengthy process, often involving extensive collaboration. Patrick emphasizes the importance of internal growth capabilities within agencies. The introduction of AI in agency processes can significantly enhance efficiency and creativity. 300 aims to provide a holistic growth capability for agencies, integrating technology and strategy. Neo, the AI tool, automates many routine tasks, allowing teams to focus on strategic thinking. Patrick expresses excitement about the future and the opportunities that come with running his own consultancy. #Leadership #Communication #Innovation #AgencyLife #GrowthMindset #AIinBusiness #StrategyDevelopment #MarketingSuccess #HighPressureSituations #CreativeSolutions Bio: Patrick Ryan - Founder of 300, a marketing growth consultancy that harnesses senior industry talent with cutting edge AI to help agencies build for strategic growth. Patrick has 25 years experience of working within the world's biggest media agency networks and holding companies, with his previous role being the WW Chief Commercial Officer at PHD. Partick started 300 with the mission to help agencies look a growth holistically by harnessing Brand Fame (marcoms), Winning More (Pitch excellence) and Delivering Experiences (Asset production). 300 is powered by NEO (Neural Executive Officer), their proprietary AI platform, that helps automate two-thirds of lower value tasks so the team can focus on the final third that really matters - innovation and impactful strategic consultancy. Click here to follow Patrick on LinkedIn Click here to follow Justin on LinkedIn

Summary In this episode of FutureFuzz, Justin Campbell and Neil Schambra-Stevens discuss the importance of kindness in the workplace, especially during high-pressure situations. They explore how kindness can enhance communication, reduce triggers, and foster a supportive community. Neil shares practical strategies for implementing kindness and effective communication in fast-paced environments, emphasizing the need for active listening and emotional intelligence. The conversation highlights the significance of creating a calm space for dialogue and the impact of small acts of kindness on team dynamics. Takeaways Creating content that helps people is essential for community building. Kindness is about enabling others to feel seen, heard, and valued. Listening is often overlooked but is a crucial communication skill. Effective communication requires asking good questions and practicing active listening. All statements are neutral; our thoughts and emotions shape our reactions. Taking a pause can prevent misunderstandings and emotional triggers. Meetings should be structured to allow for effective communication and decision-making. Implementing kindness in the workplace can lead to more productive and engaged teams. Encouraging vulnerability in team settings fosters trust and openness. Simple practices like check-ins can significantly enhance team dynamics. #Kindness #Communication #EmotionalIntelligence #CommunityBuilding #Workplace #Wellbeing #ListeningSkills #Coaching #HighPressureSituations #RemoteWork #EffectiveMeetings Click here to follow Niel on LinkedIn Click here to follow Justin on LinkedIn 

Summary Challenges around content in the market in general  What content is really cutting through One of the first paid bloggers in the Netherlands - Converse  Experience in the world of podcasting You need to execute and you need to do it well. It's a cheap sales pitch and people just get it.  Taking a true editorial approach Don't do 6 things on linkedin that are shit > focus your efforts on the big things and do them well.  Takeaways Rencor started as a solution for SharePoint challenges. The shift to cloud collaboration created new governance needs. Marketing to IT departments requires understanding non-technical problems. Problem awareness is crucial for effective communication. Customers are increasingly doing their own research before reaching out. Focusing on specific marketing strategies increases efficiency. Data enrichment helps in understanding customer profiles better. AI can assist in marketing but requires careful implementation. Quality of marketing efforts is more important than quantity. European startups face unique challenges in innovation compared to the US. Bio  Matthijs Tielman is the co-founder of The Content Department based in Amsterdam.   Content marketing has been the main thread of interest and expertise running through-out his career, and as he points out content marketing is simply ‘‘making things your audience actually want to see'  He cares about helping brands transition from advertising that interrupts an audience to content that creates value. Matthijs brands like Samsung, Henkel and Relevance Learning truly engage with their audience. Click here to follow Matthijs on LinkedIn Click here to follow Justin on LinkedIn 

Matthias's Bio Matthias Siedl is the VP of Marketing at Rencore, with a strong background in business to business marketing and PR with a degree in American culture studies and media law from Ludwig Maximilians University in Munich.  His mission is to help enterprises stay in control of their Microsoft collaboration technology. The Rencore team achieve this by providing insights, advice, and actionable ways to manage platform growth. Summary In this episode of Future Fuzz, Justin Campbell interviews Matthias Seidel, VP of Marketing at Rencor. They discuss the evolution of Rencor, its focus on cloud governance solutions, and the challenges of marketing technical products to IT departments. Matthias shares insights on effective marketing strategies, the importance of problem awareness, and the role of data enrichment and AI in marketing. They also explore the international outlook of Rencor and the innovation challenges faced by European startups. Takeaways Rencor started as a solution for SharePoint challenges. The shift to cloud collaboration created new governance needs. Marketing to IT departments requires understanding non-technical problems. Problem awareness is crucial for effective communication. Customers are increasingly doing their own research before reaching out. Focusing on specific marketing strategies increases efficiency. Data enrichment helps in understanding customer profiles better. AI can assist in marketing but requires careful implementation. Quality of marketing efforts is more important than quantity. European startups face unique challenges in innovation compared to the US. ⁠Click here to follow Matthias on LinkedIn⁠ ⁠Click here to follow Justin on LinkedIn⁠

Summary In this episode of FutureFuzz, Justin Campbell interviews Patrick Thorp, a seasoned revenue strategist and fractional chief revenue officer. They discuss the importance of creating content that helps people, building a community, and effective sales strategies, particularly in the B2B space. Patrick shares insights on the significance of conversations in sales, the challenges of modern communication, and the evolving landscape of LinkedIn. They also explore the role of data in outreach, the impact of automation, and the value of in-person interactions in a hybrid work environment. Takeaways Creating content that helps people is essential for success. Outbound sales should prioritize phone communication Building a community around your brand fosters loyalty. Conversations are the key metric for effective sales strategies. Data enrichment is crucial for effective outreach. LinkedIn has become less effective for direct selling. Voice notes can enhance communication on social platforms. Automation can streamline processes but lacks personal touch. In-person interactions are invaluable for team dynamics. The workplace is shifting towards more flexible arrangements. Useful Links: Useful Links: TitanX Justin Michaels books Follow: Click here to follow Patrick on LinkedIn Click here to follow Justin on LinkedIn

Summary In this episode of Future Fuzz, host Justin Campbell interviews entrepreneur Adrian Kingwell, who shares his journey from a frustrating corporate career to founding successful businesses, including Mezzo Labs and Uplifter. Adrian discusses the importance of resilience, key hires, and the challenges of navigating an acquisition. He emphasizes the value of mentorship and networking for entrepreneurs, and offers insights into building a SaaS product that addresses real market needs. Takeaways Adrian transitioned from a corporate job out of frustration. Key hires, especially in finance, are crucial for business success. Navigating an acquisition involves unexpected challenges. Building a business requires resilience and adaptability. Networking and mentorship are vital for entrepreneurs. Uplifter was born from a need for better campaign tracking. The importance of understanding financial metrics like EBIT. Successful businesses often have a strong culture fit post-acquisition. Entrepreneurs should be prepared for sleepless nights and challenges. Listening to customer needs drives product development. Follow Adrian on LinkedIn here Follow Justin on LinkedIn here

Mark's Bio: With 17 years of commercial leadership experience, Mark has built and scaled every go-to-market team from scratch including: SDRs, Account Executives, Account Management, Marketing & RevOps. Mark is currently the co-founder and CEO of RevvedUp, an AI platform enabling hyper-relevant ABM campaigns across the whole buyer journey at scale.  Previously he held the CRO position at native, Student Beans and Attest; and prior to that he was head of growth at Eventbrite UKI. He is an active coach and trainer for founders and their sales and marketing leaders, helping them create successful go-to-market strategies and execute them. Summary Mark Walker, founder of RevvedUp.ai, discusses the importance of generating great content for ABM marketing campaigns and how AI can help scale these efforts. He highlights the key steps in ABM marketing, including account selection, research, understanding stakeholders, and creating relevant and personalized content. Mark also emphasizes the role of the CMO in revenue generation and the need for effective follow-up in lead nurturing. He shares a use case where RevvedUp.ai helped a company improve their outbound prospecting by providing personalized and creative campaign ideas. Mark also mentions upcoming trends in AI, such as OpenAI's Strawberry release and advancements in AI video generation. Takeaways ABM marketing requires account selection, research, understanding stakeholders, and creating relevant content. CMOs are taking on a more revenue-driven role and are responsible for pipeline generation. Effective follow-up is crucial in lead nurturing and building relationships with prospects. RevvedUp.ai helps improve outbound prospecting by providing personalized and creative campaign ideas. Upcoming trends in AI include OpenAI's Strawberry release and advancements in AI video generation. Follow Mark on LinkedIn here⁠ ⁠Follow ⁠⁠Justin on LinkedIn here

Francois´s Bio: Francois Roloff – Co-Founder & Managing Partner at PYURE Sustainability Solutions Master o. A. in Business Communications & Management. Francois has 20+ years of experience in marketing, product development and business management in the digital media industry. Managing Director & CEO madvertise Group, Board Member Sirius Media SA and Board Member IROIN. Experienced in management, SaaS platform development and integration (madvertise Adserving, Bluestack SSP, Sync.TV). First SustainTech cooperation in 2020. Hot Topics: Digital CO2-emissions worldwide larger than annual aviation emissions in 2024, 2025 worldwide automotive Circular economy for digital products? Myth or Thing? Easiest industry to lower emission volume by increasing efficiencies in almost real time possible? Green Deal, ESG protocol and CSRD ask for process adoption on compliance but reporting of emissions from digital advertising (programmatic, social, etc. widely not implemented yet). But how? Consequences of emission conscious advertising (Increased brand´s value, customer preferences, product uplifts)   Follow Francois on LinkedIn here Follow Justin on LinkedIn here

Summary In this episode, Justin Campbell interviews Chris J. Reed, the CEO of Black Marketing and a LinkedIn marketing expert. They discuss the importance of personal branding on LinkedIn and how it is more effective than company page marketing. They also talk about the power of engagement on LinkedIn and the impact of automation on the platform. Chris shares insights on LinkedIn awards and the evolution of video content on the platform. The conversation concludes with a discussion on Chris's book, 'How to Become a LinkedIn Rockstar,' and the benefits of using Sales Navigator. Takeaways Personal branding on LinkedIn is more effective than company page marketing. Engagement, particularly through comments, is key on LinkedIn. Automation on LinkedIn is not recommended and can damage personal and company brands. LinkedIn awards, such as Top Voice, are often based on arbitrary criteria and can be misleading. Video content on LinkedIn is not as popular as other platforms, and the focus should be on written content. Sales Navigator is a powerful tool for generating leads and qualifying prospects on LinkedIn. Follow Chris on LinkedIn here Follow Justin on LinkedIn here

Summary Denise Murtha Bachmann, a sales expert, discusses the intersection of sales, AI, and humanity in the digital age. She emphasizes the importance of authentic human connections in sales and the effective use of AI technology. The conversation also delves into the challenges of leveraging AI in sales processes and the need for a more human-centric approach in marketing and sales. About Denise  Denise Murtha Bachmann is a powerhouse in the world of sales, boasting an impressive track record of over 30 years in consultative selling. Throughout her illustrious career, Denise has successfully negotiated and closed deals exceeding a remarkable $74 million, collaborating with some of the most prestigious Fortune 500 organizations.  The latter half of her sales career, over a decade, was spent immersed in the realm of Artificial Intelligence and Machine Learning (AI/ML), which sparked an enthusiasm for these new technologies.  However, as exciting as the AI/ML technologies were, so many organizations were struggling with leveraging AI effectively. Takeaways The importance of authentic human connections in sales and the effective use of AI technology Challenges of leveraging AI in sales processes and the need for a more human-centric approach in marketing and sales The significance of customer insights and forecasting in sales, and the role of data in making informed decisions The impact of the digital age on sales and the need for a balance between technology and human connection ⁠⁠Follow Denise on LinkedIn here⁠⁠ ⁠Follow Justin on LinkedIn here⁠

Summary Ben Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business. Takeaways Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity. First-party data is a powerful asset for businesses, and collaboration with other companies can enhance its value and lead to better customer experiences. Content marketing in the B2B space is crucial for educating and engaging potential customers, and authenticity is key to its success. Inclusivity and authenticity in LGBTQ+ leadership can positively impact businesses and create a more supportive and diverse work environment. Ben's Bio  Ben Cicchetti is Vice President, Corporate Marketing at InfoSum. Joining in early 2018, Ben leads InfoSum's global marketing strategy and oversees the corporate marketing function including comms, PR, branding, content, and demand generation. With a strong background in the technology sector, Ben brings over a decade of invaluable experience to his role. Before joining InfoSum, Ben was Marketing Director at EV, a leading fintech business providing specialized financial forecasting software. In this capacity, Ben successfully developed and executed marketing strategies that contributed to EV's growth and market positioning. At InfoSum, Ben is responsible for taking InfoSum's innovative data collaboration and data clean room technology and effectively building brand awareness to drive both demand and customer loyalty. Ben is also a passionate member of the LGBTQ+ community and chairs InfoSum's LGBTQ+ Network, further fostering an inclusive and supportive work environment. Keywords data privacy, first-party data, content marketing, LGBTQ+ leadership, inclusivity in business Follow Justin on LinkedIn here Follow Ben on LinkedIn here

Summary Ben Cicchetti from InfoSum discusses the importance of data privacy, the power of first-party data, and the evolution of content marketing in the B2B space. He also shares insights on LGBTQ+ leadership and the impact of inclusivity in business. Takeaways Data privacy is a critical concern for businesses, and protecting consumer data is essential for maintaining trust and avoiding negative publicity. First-party data is a powerful asset for businesses, and collaboration with other companies can enhance its value and lead to better customer experiences. Content marketing in the B2B space is crucial for educating and engaging potential customers, and authenticity is key to its success. Inclusivity and authenticity in LGBTQ+ leadership can positively impact businesses and create a more supportive and diverse work environment. Ben's Bio  Ben Cicchetti is Vice President, Corporate Marketing at InfoSum. Joining in early 2018, Ben leads InfoSum's global marketing strategy and oversees the corporate marketing function including comms, PR, branding, content, and demand generation. With a strong background in the technology sector, Ben brings over a decade of invaluable experience to his role. Before joining InfoSum, Ben was Marketing Director at EV, a leading fintech business providing specialized financial forecasting software. In this capacity, Ben successfully developed and executed marketing strategies that contributed to EV's growth and market positioning. At InfoSum, Ben is responsible for taking InfoSum's innovative data collaboration and data clean room technology and effectively building brand awareness to drive both demand and customer loyalty. Ben is also a passionate member of the LGBTQ+ community and chairs InfoSum's LGBTQ+ Network, further fostering an inclusive and supportive work environment. Keywords data privacy, first-party data, content marketing, LGBTQ+ leadership, inclusivity in business Follow Ben on LinkedIn here Follow Justin on LinkedIn here

Summary In this episode of the Future Fuzz with Digital Marketing Podcast, host Justin Campbell interviews Darren Fell, the founder and CEO of Crunch, a software and service company for accounting and finance. They discuss the community-based approach that Crunch has taken to grow its brand and customer base, as well as the challenges faced by freelancers and contractors in the UK. They also touch on the impact of politics on small and medium-sized businesses and the future of entrepreneurship. Takeaways Crunch is a software and service company that provides accounting and finance solutions for freelancers, contractors, and small businesses. Crunch has taken a community-based approach to grow its brand and customer base, offering valuable content and support to its target audience. The UK government's policies and regulations, such as IR35, have had a negative impact on freelancers and contractors, leading to a decline in the sector. Crunch has expanded its services to cater to larger businesses, particularly in the e-commerce sector, to mitigate the effects of the decline in the freelancer and contractor market. The future of small and medium-sized businesses and entrepreneurship in the UK is uncertain, with politics and government policies playing a significant role in shaping the business landscape. Keywords Darren Fell, Crunch, accounting, finance, community, freelancers, contractors, small businesses, entrepreneurship, politics

Summary In this conversation, Paul Wilkinson, Director of Operations at Accelerate Agency, discusses his focus on sustainability and the challenges of implementing it in both personal and business life. He also shares insights into his leadership journey at Accelerate, including the importance of people and processes in scaling the business. Additionally, Paul talks about his side project, MostEcoFriendly.com, which aims to educate consumers on making eco-friendly purchasing decisions for household appliances. Takeaways Implementing sustainability in personal life is easier than in business life, but both are important. Building a strong team and optimizing processes are crucial for scaling a business. Differentiating a business in a competitive market requires specialization, quality, and niche targeting. Educating consumers and providing objective information can help them make eco-friendly purchasing decisions. Balancing perfectionism with positive action is key in the sustainability movement. Follow Paul on LinkedIn here Follow Justin on LinkedIn here 

Summary: In this episode Mitch Duckler, managing partner at FullSurge, discusses his latest book 'The Future Ready Brand' and the key themes covered in the book, including the impact of digital transformation on brands, the importance of artificial intelligence, the characteristics of Gen Z consumers, and the focus on health and wellness. He also shares insights from his interviews with 43 CMOs from Fortune 500 companies. The book provides valuable insights for marketers and brand strategists looking to navigate the rapidly changing landscape of the digital age. Takeaways: Digital transformation continues to impact brands, influencing their design, development, and activation. Artificial intelligence is a game changer in the market, with 70% of CMOs using AI in some way. Gen Z consumers have unique characteristics, with a focus on individualism, personalization, and purpose-driven values. Health and wellness have become increasingly important, with brands needing to consider holistic well-being and authenticity in their positioning and activation. The book 'The Future Ready Brand' provides valuable insights for marketers and brand strategists navigating the digital age. Understanding and Engaging Gen Z Consumers The Impact of Digital Transformation on Brands "Artificial intelligence really pulled away from the other two topics, right? And to the point where I even hesitate to talk about AI as an emerging technology, it's kind of here already." "Gen Z is considered to be the first entirely digital generation, right? They know nothing else." "Health and wellness and well-being is not just relegated to those that are in the quote unquote health and wellness space, right? It's really impacting every brand at least tangentially." Follow Mitch's LinkedIn profile here Follow Justin's LinkedIn profile here

Summary In this episode, Guy Rubin, CEO of Ebsta, discusses the concept of revenue intelligence and the importance of clean and consistent data in driving revenue. He shares insights from the 2023 benchmark report, highlighting the challenges faced by sales teams and the impact of slippage in the sales pipeline. Rubin also emphasizes the need for effective lead qualification and engagement with the buying committee. Additionally, he discusses the benefits of building a successful partner program and the lessons learned from mistakes and achievements. Takeaways Revenue intelligence is about understanding the signals that influence revenue and relies on clean and consistent data. Slippage in the sales pipeline can significantly impact win rates, and top performers are more effective at qualifying leads and engaging the buying committee. Building a successful partner program requires integrating your product or service into the partner's core offering and providing ongoing support. Learning from mistakes and achievements is crucial for growth and success in business. Follow Guy's LinkedIn Profile here Follow Justin's LinkedIn Profile here

Summary Tom Byrne, CEO of RocketMill, discusses the unique employee-owned structure of the agency and its acquisition by PMG. He explains how being employee-owned created a strong culture and sense of belonging within the agency. Tom also highlights the importance of AI in the agency ecosystem and how RocketMill is using AI to enhance their operations and provide value to clients. Additionally, he shares his personal experience with dyslexia and how it has shaped his perspective and approach to business. About Tom Tom Byrne is CEO of RocketMill, an integrated full-service, digital-first agency. With a career in data-driven performance marketing spanning over 16 years, Tom leads the business of +200 people offering expertise across data and analytics, media, digital experience and creative services. He is responsible for developing and maintaining the company's unique culture and identifying new areas of growth and acquisition. Takeaways - Employee-owned businesses can create a strong culture and sense of belonging within the organization. - AI is becoming increasingly important in the agency ecosystem and can provide value to clients through automation and data analysis. - Dyslexia can bring unique perspectives and skills to business, such as pattern recognition and tenacity. - Language should not be commoditized, and genuine human communication is essential in building relationships and trust. ⁠Follow Tom here⁠ ⁠Follow Justin here⁠

Summary Entrepreneur Joe Allan's business was acquired by First Mile, a waste collection company in the UK, shares his journey and insights into the waste management industry. He discusses the challenges businesses face in waste collection, the importance of recycling, and the need for transparency in the industry. Joe also talks about the marketing and sales strategies that have contributed to the company's growth. He highlights the opportunities in working with large corporates and national retailers, as well as the future plans for expansion. Takeaways Businesses in the UK have to pay for waste collection and can choose between private waste collection companies or the council. First Mile focuses on providing better service and recycling options for businesses, especially in city centers where traditional waste companies often prioritize convenience over sustainability. Organic growth and word-of-mouth referrals have been the biggest drivers of First Mile's success. The company aims to expand nationally and become a leader in the waste management industry, focusing on transparency, data-driven solutions, and customer value. Follow Justin here: https://www.linkedin.com/in/justinsalessource/

Ben Gutkovich from Superlinked discusses the value of vector embeddings and how they can be used to personalize and improve user experiences. He explains that while large tech companies have been using vector embeddings for years, smaller organizations have been slower to adopt the technology due to cost and technical complexity. Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists. Ben emphasizes the importance of research and community building in gaining trust and educating potential customers. He also discusses the role of influencers and the involvement of different stakeholders in the decision-making process. Takeaways - Vector embeddings can improve user experiences by providing personalized and relevant recommendations. - Smaller organizations have been slower to adopt vector embeddings due to cost and technical complexity. - Superlinked aims to make vector embeddings more accessible by providing tools and infrastructure for developers and data scientists. - Research, community building, and engaging influencers are important strategies for gaining trust and educating potential customers. For more information visit www.superlinked.com and also read more about Superlinked recent round of funding! Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast#podcast #futurefuzz #digitalmarketing #B2B

In this conversation, Justin Campbell interviews Jo Spindler from UNDO, a company focused on carbon removal through enhanced rock weathering. They discuss the uniqueness of UNDO's approach and the benefits of enhanced rock weathering in permanently removing carbon dioxide from the atmosphere. They also explore the different stakeholders and customers of UNDO, including individuals, businesses, farmers, scientists, and quarries. Jo emphasizes the importance of storytelling in marketing and creating a community of climate pioneers. They conclude by discussing future plans and funding for UNDO. Takeaways UNDO specializes in carbon removal through enhanced rock weathering, a nature-based process that permanently locks away CO2 from the atmosphere. Enhanced rock weathering has the potential to remove four billion tonnes of CO2 from the atmosphere every year if scaled correctly. UNDO's customers include individuals, businesses, farmers, scientists, and quarries, each with their own unique motivations and benefits from carbon removal. Storytelling is a key component of Undo's marketing strategy, focusing on the impact and co-benefits of their carbon removal process. UNDO is a for-profit organization aiming to scale globally and work with early adopters to achieve global carbon removal targets. Visit www.un-do.com for more information on this amazing company! Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast#podcast #futurefuzz #digitalmarketing #B2B

In this podcast episode, Justin Campbell interviews James Marscheider, the CMO of evaluagent. They discuss various topics related to digital marketing and the role of AI tools in the industry. James shares his favorite AI software, including ChatGPT, and highlights the benefits of using it for research and content creation. They also discuss the importance of compliance in industries such as financial services and the challenges of selling to traditional banking institutes. James explains evaluagent's growth strategy, including their focus on inbound leads, outbound activities, and building partnerships. They also touch on evaluagent's plans for expansion, particularly in the North American market. Takeaways AI tools like ChatGPT can be valuable for research and content creation. Compliance is crucial in industries like financial services. Building partnerships and referral programs can be an effective way to grow a business. Expanding into new markets, such as North America, can provide growth opportunities. Targeting the right customers and focusing on quality rather than volume is key in sales and marketing. About James James accomplished, numbers driven marketing professional with broad experience across the marketing mix, encompassing strategic planning, market intelligence, product development, brand management, direct-marketing, PR, channel development and sales enablement. James brings creative, innovative, enthusiastic and forward-thinking leadership and am focused on achieving continuous, improved business performance. Follow James here: https://www.linkedin.com/in/jamesmarscheider/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast#podcast #futurefuzz #digitalmarketing #B2B

In this conversation, Christian Land, an executive from Performance One and a general marketing expert, discusses the similarities between B2B and B2C marketing, emphasizing the importance of emotions and target groups. He highlights the effectiveness of channels like Google and LinkedIn in the B2B market and the need for personalized targeting. Christian also addresses the challenges faced by brands, such as outdated communication methods and ineffective tracking. He explores the impact of COVID-19 on the German market and the importance of building relationships with clients. Additionally, Christian shares insights on the role of artificial intelligence in marketing and the need for adaptability in a changing landscape. Christians Bio With nearly two decades of experience in marketing, communication, and continuous improvement, Christian has developed a deep understanding of the importance of leadership in dynamic environments. His passion for lifelong learning is evident in his career path and leadership style. Christian believes in the critical role of ongoing development and fostering a learning environment within a team to meet the challenges of change. His focus on branding, recognizing the individuality of team members, and networking forms the core of his philosophy, enabling him to devise successful strategies and build long-term business relationships Takeaways Emotions play a crucial role in both B2B and B2C marketing, and understanding the target group is essential for effective communication. Channels like Google and LinkedIn are effective for reaching the B2B market, but personalized targeting is key. Outdated communication methods and ineffective tracking are common challenges faced by brands. The COVID-19 pandemic has accelerated digitization in the German market, but building relationships with clients remains important. Artificial intelligence can enhance marketing efforts, but companies must adapt to changes and embrace new technologies. Follow Christian here: https://www.linkedin.com/in/christian-land-mannheim/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

A refreshing and honest chat with Nick Verkoost the CEO of Canopy regarding growing a SaaS business in the procurement space. Nick shares his insights on how the procurement industry and tech players in that industry have been laggards to adopt other growth techniques. Nick and I also speak honestly about his dislike for sales and we speak about useful tactics that B2B companies can use to attract and engage new clients, even with outbound approaches. Nick Verkroost is CEO of Canopy, a supplier master data and automation platform specifically designed for small, overworked procurement teams. Nick joined the business in 2020, where he saw an opportunity to capitalise on the team's expertise harnessed from developing supplier management solutions for some of the world's biggest companies, including CBRE, Caterpillar and EDF. Canopy was launched in 2021 as an out-of-the-box SaaS platform serving the SME and Mid-Market. Nick is a start-up veteran of over 10 years. A former strategy consultant, he built a venture portfolio for the Thomson Family Office before transitioning into Chief Operating Officer roles in B2B SaaS spanning MediaTech, EdTech, FinTech and a number of advisory roles. Having been educated as an engineer, he is passionate about how technology can bring efficiency to everyday challenges. In his downtime, you'll either find Nick up a mountain or on a sailing boat! Follow Nick here: https://www.linkedin.com/in/nickverkroost/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In this episode I am delighted to speak to Manny who is the founder of 2 companies that he manages to run side by side. Manny founded a digital consultancy called Mäd and was so frustrated by costly project management software that he decided to build his own which is now used by thousands of companies in hundreds of countries around the world. We speak about how scale ups can best manage the promotion of the SaaS through a product lead focus, ambassador schemes and with B2B outreach. As a bootstrapped company, Manny has many great insights to shares. Manny's Bio Emanuele Faja (Manny) is the founder of Blue - a unique project management platform. He created Blue to address the challenges he faced when scaling his digital consultancy Mäd. He soon realised that so many companies struggled with streamlining their business processes and that Blue could solve a key problem. Manny enjoys working at the intersection of business, technology, and design, helping his clients  to grow to be market-leaders. He is fond of modern management practices that empower people to do the right thing and remove any hurdles to their success. Follow Manny here: https://www.linkedin.com/in/efaja/ Visit www.blue.cc Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In this episode I talk with Rachel Jones, founder of Snapdragon, who shares her journey of fighting counterfeits and founding her company. She discusses the impact of counterfeits on businesses and the wider implications, including criminal funding and health and safety risks. Rachel explains how Snapdragon helps companies protect their intellectual property and remove counterfeit links. She also talks about the growth of Snapdragon and the marketing strategies that have worked well. About Rachel Founder and Chief Innovation Officer at SnapDragon Monitoring, Rachel was thrown into the world of anti-counterfeiting when her invention Totseat - the washable, squashable highchair - was faked. Horrified, she learned how to remove counterfeit products from online platforms using intellectual property and resolved to build software to empower even the smallest brand to fight back. Ten years on and SnapDragon works with some of the world's most loved brands, protecting their businesses, revenues and, most importantly, customers. Follow Rachel here: https://www.linkedin.com/in/rachelhrjones/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #b2b #marketing #IP #entrepreneur

In this episode I speak with Ralf Haberich, CEO of German scale-up Shopgate - which provides retailers with omni-channel eco-System support. We discuss omnichannel strategies, the industries that can benefit most from these strategies, and how retail companies need to adapt.  Ralph gives his market outlook for 2024 after a challenging 2023 and notes solutions trends he is seeing. We also discuss how ShopGate is innovating in the German market - which has rapidly changed since Covid-19 - and the various B2B marketing tactics aimed at positioning itself as an expert in omnichannel retail. About Ralf Ralf Haberich is an entrepreneur, author and publisher. He is one of the leading experts in Germany on CRM, omnichannel marketing, and digital commerce. A trained economist, Ralf has decades of managerial and executive experience having held various board and management positions. Follow Ralf here: https://www.linkedin.com/in/ralfhaberich/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In my conversation with Colin we cover the challenges faced by many companies in 2023 challenges, strategies for 2024 and the role of social engagement platforms like Oktopost. I ask Colin about why employee advocacy is so important and the effectiveness of different social media channels for B2B marketing. Colin explains how Oktopost has has to scale quickly and how building a team brings both benefits and growing pains. We hope you enjoy his insights on combining both inbound and outbound strategies with a personalized approach. About Colin Colin Day is a Global Operating Executive with over 30 years of accomplishments in public, private equity, and venture capital structured organisations. Currently, he serves as the Managing Director of EMEA at Oktopost, a leading provider of social engagement solutions to B2B organisations. His career spans a rich tapestry of roles across various sectors, including technology and financial services, highlighting his versatile and dynamic leadership skills. Colin has a proven track record in building and managing effective go-to-market functions, driving significant commercial growth. At Oktopost, he oversees all aspects of the company's London-based operations, leveraging his extensive practical experience in executing successful business strategies. Links to things mentioned in the podcast: 1. Webinar with Karen Tran (Forrester Analyst) - https://www.oktopost.com/webinars/how-to-drive-revenue-with-your-b2b-social-media-strategy 2. Radically Transparent Podcast Series - https://www.oktopost.com/blog/radically-transparent/ 3. Behind the Post Podcast Series - https://www.oktopost.com/blog/behind-the-post/ Follow Colin here: https://www.linkedin.com/in/daycolin/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

A fascinating chat around the world of guest experiences! Justin speaks to Sjeel Koster the co-founder of holiday hero a guest experience app that is being used by thousands of holiday locations around the world. We speak to Sjeel about the travel industry in a post covid world, the challenges of scaling up and the complexities of working across cultures and languages when doing business in Europe! About Sjeel Sjeel Koster is Co-founder and CEO of HolidayHero, a guest experience platform transforming the hospitality sector through innovative technology solutions. With over a decade entrenched in the tech industry, Sjeel carries a profound understanding and unyielding passion for fostering growth and scalability within SaaS solutions in the hospitality industry. Follow Sjeel here: https://www.linkedin.com/in/sjeel-koster/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

On this episode Justin speaks to Tamara we discuss how sales teams always big up their pipeline when in actual fact there are very few deals that will close. We also dive into how women tend not to move into sales or CRO positions and thats a great loss as there is so much talent available on the market. Tamara provides thoughtful insights and shares her wealth of experience with us on the podcast. About Tamara: A global executive, C-suite leader, and growth advisor who delivers consistent results at pace and with thoughtfulness; human centric and data driven to deliver lasting value and longterm relationships with investors, clients, partners, customers, and employees. As a leader, she excels at aligning revenue and operational functions, build high-performance teams, create the right culture, and leverage data to drive transformational growth and customer centricity. As a CRO, Tamara designs and executes holistic GTM plans across product, marketing, sales, and customer success to achieve growth and profitability targets. Follow Tamara here: https://www.linkedin.com/in/tamaramcmillen/ Follow Justin here: ⁠https://www.linkedin.com/in/justinsalessource/⁠ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In this episode justin speaks to Martine Fraas Vogsborg the head of social media at Dentsu in Norway about all things social media. We dive into topics surrounding working with creators and how brands can tap into amazing creative by working with their audiences and embracing user generated content as part of their campaigns. Follow Martine Here: https://www.linkedin.com/in/martinefraasvogsborg/ Thanks to our sponsor for this episode FlyTrendy: www.flytrendy.com Follow Justin here: ⁠https://www.linkedin.com/in/justinsalessource/⁠ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

Justin speaks with Jochem van der Veer from TheyDo - a journey management platform. They discuss customer journeys and the mistakes companies make. This conversation delves into how AI can minimise the time involved in managing complex customer journeys. Justin also gets some great insights from Jochem on being an entrepreneur and business co-founder, and managing a fully remote team. About Jochem: Jochem van der Veer is the co-founder & CEO of TheyDo. Before starting his latest venture, he worked as a design leader helping to transform Fortune 500 companies to be more customer-centric. With a background in UX and Service Design, he's currently helping to solve one of the biggest problems at the Enterprise-scale - systemically aligning customer needs to business impact Follow Jochem here: https://www.linkedin.com/in/jochemvanderveer/ Thanks to our sponsor SalesSource. Sign up for their newsletter here: https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/ https://www.salessource.ai/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B

In this episode we speak to Chairman of the NetID foundation and CEO of 1&1 Mail&Media Jan about the future of data usage in advertising within Europe and the impact of AI on digital advertising. About Jan: Jan is the chairman of the netID foundation and CEO of 1&1 Mail&Media with the brands GMX, WEB.DE and mail.com at United Internet. Before that Jan was Managing Director at lastminute.com and Sabre Europe.

This time Justin welcomes Nicola Breyer, CEO of Qwist, the leading independent European Open Banking platform provider. The conversation digs deep into the benefits and power of open banking. Nicola also shares insight into effective change management and team building, and the state of female leadership in the world of fintech. About Nicola: Nicola has been building and scaling businesses for over 25 years, from the early days of the consumer internet to today. Her career spans roles as Co-Founder, Managing Director, Investor, as well as Corporate Innovation & Transformation Specialist. Her industry focus includes FinTech, FMCG & Media. She is currently CEO and Managing Director at Qwist, the leading independent European Open Banking platform provider, with key markets in DACH, Spain and Portugal. Follow Nicola here: https://www.linkedin.com/in/nicolabreyer/ Thanks to our sponsor SalesSource. Sign up for their newsletter here: https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/ https://www.salessource.ai/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B #openbanking

In this episode Justin hosts Adrian Leu, COO of e-bate, an intelligent rebate management Saas solution for businesses. They discuss how businesses should link their operations to customer service and the objectives of their commercial direction, and the key to good leadership. They also touch on how to effectively promote a complicated SaaS solution. About Adrian: Adrian Leu serves as the Chief Operating Officer (COO) of E-bate Ltd, a prominent fintech, B2B platform that revolutionises the way large enterprises manage their rebates through its cutting-edge, automatic, accurate, real-time and user-friendly SaaS solution. Adrian's professional journey is marked by a strong technical acumen in software and data, further supported by his academic achievements, including a PhD in Data Visualization and a Masters degree in Electronic Engineering. His experience garnered from holding a diverse range of senior positions gives him a comprehensive understanding of the link between the technical and commercial facets of business operations. Adrian is a fervent advocate for fostering a strong connection between technology and business domains. His expertise lies at the intersection of technology, business strategy and creative thinking. Follow Adrian here: https://www.linkedin.com/in/leuadrian/ Thanks to our sponsor SalesSource. Sign up for their newsletter here: https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/ Follow Justin here: https://www.linkedin.com/in/justinsalessource/ Future Fuzz - The Digital Marketing Podcast #podcast #futurefuzz #digitalmarketing #B2B #SaaS

This time Justin talks to Ferdinand Goetzen - a customer insights expert. They discuss dark funnel marketing and the art of understanding the part of the buyer journey before a potential client engages with your marketing or sales channels. They also discuss product-led sales, understanding which product users should be targeted for conversion, and how to target to close deals and upsell. About Ferdinand: Ferdinand Goetzen is the CEO & Co-Founder of Reveall, an AI-powered customer insights platform that helps product teams. He has spent the better part of the last decade supporting teams at the intersection of commercial and product. He was previously the Chief Growth Officer at Recruitee and Director of Growth at Hubs (both exited in 2021) and worked extensively with teams at Homerun, ING, Pipedrive, Transavia and Philips. Topics he's most passionate about include product-led growth, B2B marketing, product discovery and brand. Follow Ferdinand and Reveall here:  https://www.linkedin.com/in/ferdinandgoetzen/ https://www.reveall.co/ Thanks to our sponsor SalesSource. Sign up for their newsletter here:  https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/  https://www.salessource.ai/  Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B #darkfunnel #productledsales

In this episode Justin speaks with Matteo Benedetti, founder of receivables management startup Debtist. They talk about the debt collection industry, and how Debtist are solving a massive problem affecting SMEs. The industry is geared towards large companies and large projects - meaning SMEs are mostly overlooked, and struggle to collect debts. Debtist are changing that, offering an effective end-to-end receivables management solution with efficient workflows and smooth handover. About Matteo: With a background in management consulting at McKinsey & Company and a Master's degree in International Management from Bocconi University, Matteo combines extensive industry knowledge with a passion for innovative solutions. At Debtist, he specialises in seamlessly integrating receivables management into existing software, such as accounting tools. Matteo is a leading expert in the optimisation of financial processes and is driving the development of receivables management. Follow Matteo and Debtist here: https://www.linkedin.com/in/benedettimatteo/ https://www.linkedin.com/company/debtist/ Thanks to our sponsor SalesSource. Sign up for their newsletter here:  https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/  https://www.salessource.ai/  Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B #SaaS #SME #debt #receivables

In this episode Justin speaks with AI and media expert Henry Bol. They discuss AI in digital advertising and the efficiencies to be gained from proper deployment of AI in digital media. We learn how Henry discovered his interest and developed his skills in AI and machine learning. The conversation rounds off with a discussion on the challenges of promoting and marketing SaaS. About Henry: Henry has worked in internet businesses since 1997, and since 2007 has consulted as an e-commerce expert focussed on improving online marketing & sales. Since 2017 Henry has integrated AI and machine learning into his skill set - both from setting up AI models and programming, to strategic thinking around the broader impact of AI on the media industry. His work now largely focuses on using AI to optimise marketing performance and deliver business growth. Follow Henry here:  https://www.linkedin.com/in/henrybol/ Thanks to our sponsor SalesSource. Sign up for their newsletter here:  https://www.linkedin.com/newsletters/7049616550982504448/ https://www.linkedin.com/company/sales-source-ai/  https://www.salessource.ai/  Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B #AI #machinelearning #optimization

Future Fuzz EP. 51 - David Oates In this episode Justin speaks with David Oates, founder of Kire consulting, all about disruption in SaaS marketing. The upheaval and continued uncertain business climate of the past few years have seen a massive shift in the way SaaS companies approach their go-to-market strategies. David shares details on how companies are changing the way they market high-end SaaS in this changing environment, and the challenges faced. About David: David has a passion for the Commercial Real Estate market and is focused on helping proptech companies grow sustainably and achieve their goals in a challenging market. He has spent the bulk of his career driving high growth in early-stage or turnaround software and services businesses including: Conga, Argus, Alpha Corporation, and Primavera Systems.  As founder and CEO of Kire Consulting, David now acts in an advisory capacity for organisations such as Coyote Software, Yavica and UnCapt, focusing on strategic direction, go-to-market, messaging and often in an NED capacity. Follow David here:  https://www.linkedin.com/in/dpoates/ Follow Justin here:  https://www.linkedin.com/in/justinsalessource/  Future Fuzz - The Digital Marketing Podcast  #podcast #futurefuzz #digitalmarketing #B2B #saas