Future Fuzz - The Digital Marketing Podcast

In this episode of Future Fuzz, Vince Quinn is joined by Arvindh Lalam, CEO of nCorium, to explore how digital twins are transforming airport experiences. From reducing passenger stress to helping operators optimize service flow, Arvindh shares how real-time data and sensor fusion technology are reshaping physical environments—starting with some of the world's most complex spaces: airports.Discover how nCorium delivers predictive insights, enhances user journeys, and even guides passengers to the shortest Starbucks line. Whether you're designing large venues or just want to understand how digital twins can improve operational efficiency and customer satisfaction, this episode breaks it down in an engaging, human-centered way.Guest BioArvindh Lalam is the CEO of nCorium, a company pioneering the use of digital twins in airport environments. By blending real-time sensor data from LiDAR, cameras, and other inputs, nCorium creates live digital models of physical spaces, helping airports better manage traffic flows, reduce stress for passengers, and improve SLA compliance.With a background in software engineering and systems thinking, Arvindh leads a team dedicated to mapping real-world movement and enhancing experiences for both travelers and airport operators. Under his leadership, nCorium's “Travel Companion” app and backend tools are already making waves across major international transit hubs.TakeawaysAirports are massive dynamic spaces—digital twins offer operators and passengers a new level of visibility.Real-time data allows proactive adjustments to avoid congestion and delays.Sensor fusion (cameras, LiDAR, etc.) powers detailed maps of people and vehicle movement.Wait-time estimates aren't just about line length—they're about processing efficiency.nCorium's Travel Companion app acts like Google Maps for your airport journey.Staff efficiency, user routing, and spatial planning all improve with historical and real-time insights.Better facility flow = less travel stress + improved airport reputation.Chapters00:00 Intro to Arvindh Lalam & nCorium 01:30 What nCorium Does for Airports & Passengers 03:00 The Power of Sensor Fusion in Complex Spaces 06:00 Case Study: Picking the Best Starbucks in the Terminal 08:00 Rerouting Crowds and Preventing Congestion 09:30 “Shortest Line” Isn't Always the Fastest 11:00 The Travel Companion App: Google Maps for Airports 13:40 Measuring Staff Efficiency & Improving Service Counters 16:00 Real-Time vs. 6-Month Flow Reports 19:30 Metrics that Truly Matter: Wait Times, Missed Flights 22:00 Enhancing Reputation Through Better Physical Experiences 24:30 Vision: A Digital Twin of the Entire Airport 25:40 How to Connect with Arvindh and EncoreumLinkedInFollow Arvindh on LinkedIn Follow Vince on LinkedIn

In this episode of Future Fuzz, host Vince Quinn sits down with Megan McDonagh, Director of Revenue Marketing at Celigo, to unpack how virtual touchpoints, like webinars, newsletters, and gated content, can drive serious revenue when used right. Megan shares Celigo's unique approach to planning and scaling content, how they repurpose webinars into multi-channel assets, and why it's essential to understand the full customer journey rather than just the final click. Packed with real-life tactics, tech stack insights, and content strategy gold, this conversation is a must-listen for digital marketers aiming to do more with less.Guest BioMegan McDonagh is the Director of Revenue Marketing at Celigo, an Integration Platform as a Service (iPaaS) company that helps businesses automate and connect their cloud applications. With deep expertise in campaign strategy, data-driven content planning, and revenue-focused marketing, Megan leads Celigo's efforts to transform digital engagement into pipeline. She's especially passionate about building repeatable frameworks for scaling content, leveraging tools like Goldcast, CalibreMind, and HubSpot, to drive better outcomes across the funnel.TakeawaysDon't treat webinars as one-off events, design them to be repurposed across formats and channels.Your best content should live across email, social, blogs, and more, because different audiences consume in different ways.Use tools like CalibreMind to understand multi-touch attribution and buyer journeys, not just last-click conversions.Content that doesn't perform organically won't perform when repurposed. Test before you scale.“Collaboration with control” between IT and marketing creates autonomy without sacrificing governance.A well-designed series page with multi-registration boosts webinar sign-ups and reduces email fatigue.Chapters 00:00 Intro , Vince gets warmed up 00:28 Welcome Megan McDonagh from Celigo 01:10 What is Celigo and what is iPaaS? 02:01 The beauty of automation and integration 03:15 HubSpot + Salesforce: A common integration headache 03:29 The luxury, and challenge, of a tool-rich marketing team 04:36 Managing tech overwhelm and staying focused 05:05 Webinars: Where Celigo's content strategy starts 05:36 Campaign planning across B2B, B2C, and NetSuite 06:10 Why Goldcast is Megan's favorite platform 07:30 Building AI agent webinars into a live content series 08:32 The hidden cost of poor webinar UX 10:07 Goldcast content pages as resource hubs 11:08 Don't judge content by downloads alone 12:00 Show up everywhere: gated, ungated, AI platforms, social 13:04 Weekly “Program Pulse” meetings to guide planning 13:44 Why multi-touch attribution matters more than ever 15:11 Understanding buyer journeys across multiple platforms 16:11 Stay top of mind through smart repurposing 17:36 Use only content that works organically 18:00 Test, iterate, and get honest feedback 19:46 Newsletter spotlight: “Integration Bits” on LinkedIn 21:00 Builders Hub: Quick-hit content for technical audiences 22:41 Wrap-up and where to connect with MeganLinkedIn⁠⁠⁠⁠Follow Megan on LinkedIn ⁠⁠⁠⁠Follow Vince on LinkedIn Follow Celigo on LinkedIn

In this episode of Future Fuzz, we dive deep into marketing attribution with Scott Desgrosseilliers, Founder and CEO of Wicked Reports. With over a decade of experience and billions in ad spend analyzed, Scott reveals how most marketers are relying on broken data, and what to do about it. He introduces the Five Forces Framework, explains why ad platforms over-credit themselves, and breaks down his practical “Scale, Chill, or Kill” methodology to guide data-driven decisions that fuel real growth.If you've ever felt uncertain about which channels are actually driving your ROI, this episode is a must-listen.Guest BioScott Desgrosseilliers is the Founder and CEO of Wicked Reports, a leading first-party marketing attribution platform built for high-growth e-commerce brands. With more than 10 years in the attribution space, Scott has helped marketers track real customer journeys across platforms and channels, enabling smarter decisions and stronger returns. He's known for making complex data actionable through frameworks like Scale, Chill, Kill and the Five Forces of Attribution. Scott is also a frequent speaker and advocate for measuring what matters, new customer growth.TakeawaysMost ad platforms over-inflate their contributions, especially at the bottom of the funnel.“Scale, Chill, Kill” helps marketers make fast, confident budget decisions.The Five Forces framework aligns strategy, intention, measurement, and optimization.Attribution is about people, not just clicks, track real customer journeys with first-party data.You can't improve what you can't measure accurately.Don't just trust ROAS dashboards, verify with neutral, consistent data.AI is helpful, but attribution still requires human intelligence and context.New customer acquisition must be measured differently than repeat sales.Chapters00:00 - Intro: Why Attribution Matters 01:46 - What Wicked Reports Actually Does 02:30 - The Problems with Ad Platform Reporting 03:15 - Measuring, Signaling, and Acting on Data 04:10 - “Scale, Chill, Kill” Simplified 05:30 - Attribution vs. Strategy: Why Most Marketers Miss It 07:00 - How Bad Attribution Hurts Real Growth 08:00 - The Patriots vs. Eagles Scoreboard Analogy 09:40 - The Five Forces Framework Overview 11:00 - Why Intention Must Come Before Measurement 12:30 - Setting Expectations with “Zones” 14:00 - Why the Chill Zone Saves Time and Sanity 15:20 - Pride vs. Results: Knowing When to Kill a Campaign 16:00 - From Outcome to Optimization 17:30 - Fishing in the Right Ad Sets 18:30 - Dealing with Platform Changes and AI Shifts 20:00 - First-Party Data is Your Lifeline 21:45 - Building Content and Long-Term Attribution Assets 23:00 - Where to Find Scott and Wicked ReportsLinkedIn⁠Follow Scott on LinkedIn ⁠Follow Vince on LinkedIn

In this episode of Future Fuzz, host Vince Quinn sits down with Rich Kahn, CEO and Co‑Founder of Anura.io — a leading ad‑fraud detection platform. Rich walks us through how ad fraud works (bots, malware, human fraud farms), the sheer scale of the problem (up to ~22% of digital ad spend is fraud), how marketing teams should recognise when they're under attack, and practical steps to protect campaigns and restore clean data. A crucial listen for any marketer buying digital media who needs to get ahead of invisible waste.Guest BioRich Kahn is the CEO and Co‑Founder of Anura.io, a specialist ad‑fraud detection solution that emerged from his earlier experience running an ad‑network. After observing the damage fraud was doing in‑house, he built an anti‑fraud platform and spun it out in 2017. eMarketing Association+2ForthRight People+2 Rich boasts nearly three decades in digital advertising and tech, and his mission is to ensure marketers aren't paying for traffic that isn't real.TakeawaysAd fraud isn't niche, across digital marketing, the average loss is ~20‑25% of ad spend (i.e., more than 1 in every 5 dollars) reclaimed by fraudsters. (Rich cites ~$140B stolen from ~$700B spent).Fraud takes many forms: bot‑clicking ads, malware on devices chewing data & battery, human fraud farms clicking/ad farming, competitor attacks (clicking your ads to exhaust budget)Blocking IP addresses alone no longer works: fraud networks exploit residential proxy networks, large pools of IPs refreshed constantly.Channel matters for exposure: search ads ~10‑15% fraud, social ~8‑10%, native/affiliate ~20‑30%, programmatic can hit ~50%.If you're doing paid digital marketing, you have fraud (it's not optional) , what matters is how much and what you do about it.The upside: reducing fraud cleans up your data, improves ROI, clears wasted spend, and gives you more confidence in campaign performance.For marketers working on tighter budgets (esp. bootstrapped companies), content marketing and appearing on podcasts (like this one!) are effective channels because you're reaching new audiences rather than just retargeting the same crowd.Chapters00:00 – Welcome & Intro to Rich Kahn 00:21 – What is ad fraud and what does Anura do 01:21 – Who are the fraudsters and how do they operate 02:33 – Case example: malware on phones drawing data & battery 03:35 – Competitor fraud: clicking rivals' ads to drive them off budget 06:44 – Why IP‑blocking is outdated — discussion of proxy networks 11:00 – How to figure out how much fraud you have (free scans, analytics) 13:06 – From ad‑network to anti‑fraud spin‑out (Rich's origin story) 18:08 – Safest traffic: organic/earned, but still has some fraud 19:42 – The ROI of cleaning your ad‑traffic: how big the gains can be 21:54 – Fraud rates by channel (search, social, affiliate, programmatic) 24:08 – Why Rich uses podcasting & content marketing for growth 26:06 – How to follow Rich and Anura for more resources 26:35 – Closing remarksLinkedIn– Follow Rich Kahn on LinkedIn – Connect with Anura.io → https://www.anura.io/Follow Vince Quinn

In this episode of Future Fuzz, host Vince Quinn welcomes Rachel Truair, CMO at Simpro, a leading field service management software company with over $200M in ARR. With 15+ years of marketing experience from startups to Fortune 100s, Rachel shares how Simpro is transforming the trades, like HVAC, plumbing, and electrical industries, into efficient, tech-enabled businesses. She discusses the impact of AI across operations and marketing, from AI-powered work notes and email agents to chatbots, and dives into Simpro's flagship live event, Simproseum. Whether optimizing go-to-market strategies, creating a partner ecosystem, or delivering intentional content, Rachel emphasizes how efficiency, customer-centricity, and sustainable growth are reshaping modern marketing.Guest BioRachel Truair, Chief Marketing Officer at Simpro. She brings over 15 years of experience steering revenue and growth for a range of organizations, from nimble startups to Fortune 100 firms. At Simpro, she oversees global GTM strategy, leading efforts that drive approximately 90% of the company's annual revenue.Takeaways-AI as a multiplier, not a replacement: Simpro uses AI-powered work notes to reduce manual data entry.-AI email agents outperform expectations: A pilot “AI BDR” named “Daniela” qualified two opportunities within two weeks and closed one in 30 days. -This initiative contributed to an estimated $1.8M ARR uplift since June.-AI chat enhances availability: Their AI chat function lifted meetings booked by 320%, giving teams flexibility and better customer experiences.-Human + AI = elevated roles: AI freed up BDR time, enabling full-cycle sales careers and deeper account work. Rachel shared a story of a BDR turned AI course creator, AI powered his career leap.-Intentional events and ecosystems: Simpro's Simproseum (London in October, Sydney in November) unites customers, partners, and industry experts, highlighting AI, change management, labor challenges, and featuring IDC's Ali Pinder.-Customer‑centric content fuels sustainable growth: Simpro's marketing thrives on deep customer listening, strategic content creation, and doing fewer things, but doing them better and iterating based on feedback.Chapters00:00 – Introduction to Future Fuzz & Guest 01:14 – What is Simpro: platform for trades 03:12 – AI in Simpro: work notes & email agents 05:12 – Revenue impact from AI email rollout 06:00 – AI chat & meeting uplift 10:03 – AI creating new BDR career paths 11:12 – Custom GPTs & personal productivity 12:30 – Simproseum: live event overview 14:35 – Symposium themes & featured speaker 16:01 – Building the ecosystem & Marketplace 17:53 – How to determine event content needs 20:25 – Intentional sustainable content strategy 23:16 – Episode wrap-up LinkedIn⁠⁠Follow Rachel Truair here Follow Vince Quinn

In this episode of Future Fuzz, Justin speaks with Maria Franzoni, a renowned international speaker bureau owner and agent with over 23 years of experience. They dive into her new book The Bookability Formula, breaking down the essential traits and strategies that separate the top 1% of bookable speakers from the rest. From relevance and memorability to ego management and storytelling, Maria shares the science, and math, behind building a thriving speaking career.Guest BioMaria Franzoni is a leading authority in the speaking industry, with a distinguished career spanning more than two decades as an international speaker bureau owner and agent. She has worked with some of the world's most iconic and in-demand speakers, helping them navigate and grow in the competitive world of professional speaking. Maria is also the founder of Speaking Business Academy and author of The Bookability Formula, a practical guide designed to help speakers of all levels understand what makes them bookable, and stay booked.TakeawaysThe top 1% of speakers deliver 80% of bookings and over 50% of revenue.Bookability = Relevance + Known + Memorable + Easy, all multiplied by Value, divided by (e)Ego.Relevance means solving a pressing, timely problem for a paying audience.Specialists get booked, generalists don't.You don't have to be famous to be highly bookable.Memorable speakers lean into their authentic personality and master storytelling.Value is measured not just in impact but in return on time for the audience.Ego can kill your bookings, be easy to work with and easy to find.Chapters00:00 Welcome and Guest Introduction 01:38 The Origin of The Bookability Formula 02:49 R – Relevance to a Paying Market 05:03 K – Known for One Thing 07:36 M – Memorable to Bookers and Audiences 10:26 Introverts vs Extroverts in Speaking 13:23 The Art and Science of Storytelling 16:00 E – Easy to Find, Work With, and Book 19:45 V – The Value You Bring 20:39 The Danger of Ego in Speaking 22:48 Bad Behavior Story from the Speaking Circuit 23:12 Where to Find the Book and More from MariaLinkedInFollow Maria Franzoni on LinkedIn Follow Justin Campbell on LinkedIn

In this episode of Future Fuzz, Justin speaks with Liz McKeon, renowned salon business expert, bestselling author, and award-winning speaker, about building high-performance service businesses with empowered teams, robust cash flow, and work-life balance. Liz shares her journey from beauty professional to business turnaround expert, why emotional connections are central to customer retention, and how her latest venture, Aura 300, is leveraging AI to revolutionize the professional services industry. This conversation is packed with transformative insights for entrepreneurs aiming to scale sustainably while keeping their sanity.Guest BioLiz McKeon is a globally recognized salon business expert, author of the bestseller 30 Days to Beauty Business Success, and a highly sought-after international speaker. With a career spanning health clubs, spas, skincare centers, and distribution companies, Liz has helped thousands of entrepreneurs grow businesses that are profitable, scalable, and built on strong team dynamics. She now runs a thriving coaching and training consultancy, specializing in turning around struggling service businesses. Her latest innovation, Aura 300, brings AI to the beauty and wellness industries with virtual agents that boost sales, fill scheduling gaps, and generate qualified leads.TakeawaysEntrepreneurs often lose sight of why they started; Liz helps them reconnect with their purpose.Emotional connection, not just product or service, drives client retention.Trust and relationship-building are foundational to impactful consulting.Staff motivation and owner mindset are more critical than spreadsheets.AI can fill operational gaps without replacing human staff.Adaptability is key: Post-COVID, leadership demands new emotional skill sets.Freelancing and four-day workweeks are redefining staffing norms.AI tools like Aura 300 can handle sales, rebooking, and lead gen automatically.Chapters 00:00 – Introduction to Liz McKeon 01:02 – From Business School to Beauty Industry 02:47 – Launching Multiple Ventures & Finding Her Calling 03:43 – Liz's Business Turnaround Philosophy 05:16 – Where Liz Starts with Struggling Businesses 06:44 – Working Beyond the Beauty Industry 07:47 – Retention Challenges in B2C & Liz's Advice 10:35 – The Power of Emotional Touchpoints in Customer Retention 12:10 – Introducing Aura 300: Emma, Yuki & Nami 15:22 – Filling White Space & Upselling with AI 17:58 – Resistance to Change & How AI Bypasses It 19:35 – AI Adoption & Post-COVID Market Shifts 22:03 – How Liz Predicted a Global Business Reset 24:24 – Liz's #1 Advice for Business Leaders Today 25:31 – New Skills Leaders Need to Thrive 26:47 – Where to Find Liz & Aura 300LinkedInFollow Liz McKeon on LinkedIn Follow Justin Campbell on LinkedIn

In this episode of Future Fuzz, host Justin Campbell talks with Tom Telford, Chief Digital Officer at Clarity Global, about bridging the often-neglected gap between reputation-building and performance marketing — what Tom calls “the missing middle.” They dig into how integrating communications, content, public affairs, and SEO leads to more unified brand storytelling, better audience engagement, and overall stronger outcomes for both brand & bottom line. The conversation also explores the evolving role of SEO (including generative engine optimization, or “GEO”), video content in B2B, and how to cut through “content puke” by focusing on high‑quality, purpose‑driven work.Guest BioTom Telford is the Chief Digital Officer at Clarity Global, a digital marketing communications agency that works across reputation, growth, performance, and public affairs. He leads efforts that bring together content, comms, performance, and reputation strategy to help brands grow and be seen, balancing the top, mid, and bottom of funnel. Tom has deep upstream experience (reputation, digital, communications) as well as downstream (performance, lead generation) and emphasizes integrated, audience‑centric work.TakeawaysThe Missing Middle Is Critical: Many companies are strong on reputation (brand, storytelling) and performance (lead generation), but neglect the mid‑funnel, engagement, content, social, programmatic, that connects them.The “Red Thread” Must Be Consistent: Strategy, messaging, and objectives need to flow seamlessly across teams, reputation/comms, performance, content. Misalignment in the middle leads to mixed messages and lost opportunity.SEO Isn't “Dead”, It's Evolving: SEO remains essential. What's changing is how we optimize. With the rise of generative models (GEO), brands need to think about prompts, authority, topical coverage, and alignment of your content and comms with search behavior and AI indexing.SEO as Framework vs Channel: Rather than treating SEO as a siloed channel, it should be integral to all content, comms, and strategy. SEO‑informed content (and measurement) can power brand awareness, thought leadership, domain authority, and performance.Generative Engine Optimization (GEO): GEO is about optimizing for AI‑led search and content discovery: ensuring your content is visible, authoritative, and appropriately indexed in LLMs and AI overviews. It's part of modern SEO strategy.Video in B2B Is Strong, but Must Be High Quality: Video generates more engagement, higher time on site, but it's also easier to rest on mediocre video. The risk is fatigue: many videos are low effort. Good video content still stands out, especially when it's aligned with audience needs and creative execution.Content Volume vs Specificity vs Strategy: Brands want more content, more personalized content for different decision‑makers, but that creates operational burdens. Content strategy is essential to avoid “content puke”, overload of low value content vs focused, well‑executed material.Chapters00:00 Introduction: Tom Telford and Clarity Global's mission01:30 The “missing middle”, what it is, why it's overlooked03:30 Importance of internal alignment & shared objectives (“red thread”)07:00 SEO's role & whether “SEO is dead”09:30 Introducing GEO (Generative Engine Optimization)16:50 SEO is more than a channel, it's a framework integrated across content and comms20:30 Video content in B2B: pros, cons, quality vs fatigue23:40 Decision‑making in B2B: content before conversations25:15 Avoiding “content puke”: focus on quality, strategy, not just volume25:40 Wrap‑up & closing thoughtsLinkedInFollow Tom Telford Follow Justin Campbell

In this episode of Future Fuzz, host Justin brings you a special edition live from DMEXCO in Cologne, Europe's leading digital marketing and tech conference. Featuring a series of interviews with top voices from across the industry, this episode captures the latest innovations shaping digital experiences, ad tech, data privacy, and retail media.You'll hear from leaders at Contentful, Ogury, ZItcha, and a digital out-of-home (VIOOH) advertising company, sharing insights on how brands are adapting to the cookieless world, building scalable digital experiences, and using personalization, AI, and data ethics to drive smarter engagement.Guest Bios Kristin Montag Brown from ContentfulKristin has been with Contentful for nearly a decade, growing with the company from startup to global scale-up with over 800 employees and 4,000 enterprise customers. As Director of Partnerships for EMEA, she helps clients such as BMG and Scott Sports create scalable, personalized digital experiences that connect brand and product content for both B2B and D2C audiences. Andrea Wieseke from Ogury - Representing Ogury, a leading ad tech company specializing in privacy-first advertising, this guest discusses how the company helps brands like Ford navigate a cookie-less world. By using surveys and contextual targeting rather than identifiers, Ogury delivers meaningful, data-clean advertising experiences rooted in user consent and affinity insights.Darren Jacobs from Zitcha - Based in London, Darren brings insights from Zitcha, an Australian retail media platform helping retailers build and monetize their media networks. He shares why retail media is booming at DMEXCO, how the focus has shifted from global ad tech giants to a more refined, European-centric marketplace, and what's next for the industry.Megan Bogatski from Zoom Media and Digital Out-of-Home (VIOOH) - Megan introduces a new partnership with One Rebel, a boutique London gym chain catering to wellness-focused audiences. She explains how advertisers, from supermarkets to airlines, are leveraging VIOOH screens in gyms using first-party data to deliver contextual, timely ads that align with active, health-conscious consumers.TakeawaysContentful's evolution from headless CMS to digital experience platform empowers marketing teams with flexibility and AI-driven personalization.Privacy-first advertising is becoming a non-negotiable, as 60% of users can no longer be identified through cookies.The retail media boom continues, with a sharper focus on European networks and local ecosystem partnerships.Digital out-of-home advertising is merging physical environments with data-driven targeting to reach consumers where they live, move, and train.DMEXCO is regaining its energy post-COVID, smaller in size but higher in quality, fostering genuine, business-driven conversations.Chapters00:00 – Welcome to DMEXCO: The Energy in Hall 6 01:00 – Kristin on Contentful's Growth and Global Scale 02:15 – From Headless CMS to AI-Powered Content Platform 03:00 – Case Studies: BMG & Scott Sports 03:45 – B2B vs D2C: Why Experience Matters in Both 05:00 – Post-COVID DMEXCO: Quality Over Quantity 05:45 – Ogury's Mission: Privacy-First Advertising 07:00 – The Cookieless Future and Data Ethics 09:00 – How Ogury Uses Surveys for Persona Targeting 10:00 – Darren from Zitcha on Retail Media Growth 11:30 – The Shift from Global Ad Tech to Local Focus 12:15 – Megan on VIOOH and the One Rebel Partnership 13:30 – Why Fitness and Travel Brands Love VIOOH 14:00 – Data Insights from Gym-Based AdvertisingLinkedInFollow ⁠Justin Campbell⁠ from Future Fuzz on LinkedInFollow Kristin Montag Brown from Contentful on LinkedInFollow Andrea Wieseke from Ogury on LinkedInFollow Darren Jacobs from Zitcha on LinkedInFollow Megan Bogatzki from Zoom Media on LinkedIn

In this episode, James Johnson, founder of Peer Effect, shares the critical mindset shifts founders must make to scale successfully from $1M to $10M and beyond. He unpacks his "Survival to Success Engine" framework and the three toxic rules that drive burnout—“Do more, go faster, self-sacrifice.” James explains how many founders unknowingly stick with survival behaviors that once helped them but now harm their business and well-being. From founder fatigue to team disconnection, James shows how recalibrating mindset, leadership style, and personal habits can unlock sustainable growth and joy.Guest BioJames Johnson is the founder of Peer Effect, a coaching practice that helps ambitious founders transition from the survival phase of business to sustainable scale. Specializing in guiding businesses from $1M to $10M+ revenue, James helps leaders navigate the mindset and strategic shifts required for long-term success. Drawing from his own founder experience and extensive coaching work, James focuses on creating high-impact, emotionally intelligent leadership. His client base includes startup founders who've scaled, burned out, and come back stronger with the right support, frameworks, and coaching relationships.TakeawaysThe habits that help you survive can kill your ability to scale."Do more, go faster, self-sacrifice" is unsustainable past $1M.Founders often confuse symptoms (time management) with root issues (strategic misalignment).Emotional consistency from founders directly impacts team energy and success.Coaching is vital—founders need a space to offload and reflect.Mindset shifts from hustle to strategic calm are essential for sustainable growth.Isolation is a common founder challenge, especially for solo entrepreneurs.Founder behavior is contagious, teams mirror the emotional energy of the leader.Chapters00:00 Welcome and Introduction to James Johnson 00:24 The Three Rules That Can Kill Your Business 02:41 Why Scaling Requires a New Set of Habits 04:07 How Long the Survival Stage Typically Lasts 05:32 Burnout Stories: “Successful But Broken” 07:01 The Role of Isolation in Founder Burnout 08:44 Turnaround Case Study: From Breakdown to Breakthrough 11:42 Why Founder Energy Is Contagious to Teams 14:10 The Real Problem Isn't Time Management 17:09 Coaching Resistance and Cultural Differences 19:20 What Happens in the First Three Months of Coaching 21:27 From Stress to Strategy: A Twitch That Unlocked a Turnaround 23:01 Where to Find James Johnson OnlineLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow James Johnson on LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin Campbell on LinkedIn

In this episode of Future Fuzz, host Vince Quinn chats with Doug C. Brown, a veteran sales strategist and CEO of CEO Sales Strategies. Doug shares insights from over 40 years of sales experience, exploring the mindset required to achieve predictable revenue growth. Learn how to define truthful goals, track the right metrics, overcome resistance to change, and harness the power of strategic content (like video podcasts) to build trust, credibility, and lasting business relationships.Guest BioDoug C. Brown is the CEO of CEO Sales Strategies and the creator of the "Double Your Sales" methodology. With more than four decades of experience in sales leadership and consultancy, Doug specializes in creating predictable and measurable revenue growth. His customized, math-driven approach has helped companies dramatically boost performance, like increasing sales close rates by 143% and growing product sales by over 4,150% in six months (as recounted in the podcast transcript).TakeawaysSet Clear, Truthful Revenue Goals: Define realistic targets based on data, not wishful thinking, avoiding the trap of overly ambitious objectives that nobody truly wants.Track the Right KPIs: Measure outbound touches, connection rates, appointment conversion, presentation-to-close metrics, upsells, follow-ups, and referrals, usually 8–11 key indicators.Embrace a Growth Mindset Through Change: Leaders must be willing to shift gears, even if it means stepping back before stepping forward. Be open to market shifts and personal adaptation.Understand Emotional Triggers in Sales: Buyers evaluate both Business ROI and Personal ROI. Your messaging must address both the rational and emotional motivations.Lower Fear, Raise Confidence: Don't try to rush people from fear to sale, first help them reach a neutral mindset where reasoning and trust can emerge.Use Media to Build Credibility: Doug's video podcast opened doors to speaking engagements, investor relationships, and higher-visibility opportunities, showcasing how being visible builds trust and authority.Leverage Transfer of Trust: Being featured on respected platforms (like Future Fuzz) transfers credibility to Doug, giving him a competitive advantage.Relationships Power Sales: Ultimately, business is about human connections. Content and presence help you surface those relationships.Chapters00:00 Vince's intro & Doug's welcome 01:38 What is CEO Sales Strategies? 02:51 Key sales metrics to track 04:52 How to begin with the right growth mindset 07:49 Accepting change to grow 08:28 Understanding buyer motivations: Problem, Opportunity, Goal 09:25 Value perception: Business ROI vs Personal ROI 11:05 Moving from fear to neutral for effective persuasion 13:20 Why emotional resistance makes change so hard 14:12 Persuasion lessons from real-life examples 15:12 Building relationships through podcast visibility 17:00 How content and visibility build credibility 22:31 Corporate vs human sales, relationships are everything 25:08 Closing remarks & how to connect with Doug LinkedInConnect with Doug C. Brown on LinkedIn Connect with Vince Quinn on Linkedin You can also reach him via email: doug@ceosalesstrategies.com or his cell at 832‑549‑4836 (no spam, please).

The Stock Strategy Behind 12K Users and Why CEO's must be on camera.In this episode of Future Fuzz, host Vince Quinn interviews Sean Tepper, founder and CEO of Tykr, about the power of trust-building through content. Sean shares his background in tech and investing, the origins of Tykr, and how a robust content strategy helps the platform drive engagement, confidence, and community. You'll hear how repurposed video content fuels podcasts and social presence, why genuine tone matters, and how customer feedback informs content creation.Guest BioSean Tepper is the Founder and CEO of Tykr, an investing education and stock analysis platform. With 20 years in tech and 15 years of investing experience, Sean developed a mathematical model inspired by Warren Buffett, Charlie Munger, and Phil Town to consistently beat the market, earning 15 - 50% annual returns. After validating the model via Excel, he launched Tykr in 2020; today, it serves over 12,000 customers across 50+ countries Tykr offers simplified analytics and educational content for retail investors, featuring open‑source calculations, AI‑powered tools, a “traffic light” rating system, and resources like blog posts, videos, courses, webinars, and a podcast mkestartup.news.TakeawaysBuild Trust Through Content Consistency: Sean produced a weekly deep-dive stock review for years, often suggested by customers, fostering trust and community.Use a Friendly, Human Tone: A conversational voice, reminiscent of talking to a friend, not corporate language, makes content more relatable and builds rapport.Repurpose Content Strategically: Start with video (e.g., YouTube), then convert the audio to podcast episodes, transcripts for written content, and social media posts, amplifying reach with one core piece.Front‑Load Production & Track Workflow: By scheduling content creation on Monday, managing progress in Google Sheets (with conditional logic for visual progress), and using Slack to divide tasks, Sean's team maximizes efficiency.Source Ideas from Customer Feedback: Early-stage CEOs should personally handle customer service to collect common pain points. Apply the “10% rule”: feedback from 10% represents the concern of the silent 90%. Content should proactively address these issues.Favor Long‑Term Value Over Clickbait: Tykr prioritizes high‑value, evergreen content, even if it's lower in short-term traffic, to build sustained trust and credibility.CEO Visibility is Essential: In today's internet age, leaders need to be front and center online, on YouTube, podcasts, LinkedIn, to humanize the brand and build trust.Set a Media Routine (Time‑Boxing): Allocate consistent blocks, for writing, recording, or filming, to reduce decision fatigue and ensure regular output without burnout.Chapters00:00 Intro & Guest Welcome 00:45 Sean's Background & Origin of Tykr 03:08 The Role of Education in Tykr's Value 05:19 Weekly Stock Reviews & Building Trust 07:58 Repurposing Content Across Formats 10:35 Front‑Loading Production & Workflow Tools 11:46 Using Customer Feedback to Guide Content 14:02 Trust and Access: Role of Authenticity 17:31 Long‑Game Content Strategy vs Clickbait 19:24 Why CEOs Should Appear in Media 21:05 Personal Trust vs Brand‑Only Communication 23:45 Production Value Has Evolved 25:25 Time‑Boxing Content Creation 26:28 Closing: Where to Find Sean & Tykr LinkedInFollow Sean Tepper Follow Vince Quinn

In this episode, Vince Quinn chats with Berkley Egenes, Chief Marketing Growth Officer at Xsola, about marketing lessons from the ever-evolving gaming industry. Berkley breaks down how Xsola simplifies global video game commerce through localized payment solutions, seamless in-game purchasing, and white-label integration. He shares insights on scaling indie games, reacting to regulatory shifts, enabling user acquisition, building community, and bridging brands into gaming culture.Guest BioBerkley Egenes is the Chief Marketing Growth Officer at Xsola, a video game commerce company enabling monetization, distribution, and payments across 200+ geographies for over 4,000 games. With 23+ years in marketing and eSports, he previously built the Ghost Gaming brand and now focuses on forging partnerships, launching campaigns, and creating global marketing growth strategies.TakeawaysLocalizing global payments: Xsola allows developers to accept region-specific payments, like Brazil's PIX or local wallets, via customizable, branded in-game interfaces.B2B2C marketing model: Xsola markets first to game developers (B2B), then enables those developers to better market to players (B2C), using events, social, content syndication, and email campaigns.Rapid regulatory response: Following a U.S. court ruling on April 30, 2025, Xsola quickly implemented compliant direct in-app payment links, illustrating the importance of responsiveness and agile marketing.Scalable processes & AI-powered content: Quick execution relies on repetitive frameworks, clear ownership, iterative post-mortems, process discipline, and AI tools (like refining LinkedIn posts via ChatGPT).Indie game ecosystem support: Xsola's “funding club” connects garage developers with VCs, publishers, and showcases to help them produce and monetize games.Community-led outreach: Events like dinner meetups and spaces at Gamescom foster genuine connection, collaboration, and idea exchange across platforms and genres.Cross-industry brand opportunities: From in-game branded experiences (e.g. Fortnite collabs) to IP licensing, brands are increasingly activating within games for engagement and longevity.Safety & education for families: Xsola promotes parental controls, gift card solutions, and content to keep children safe and avoid accidental high spending.Future-facing mindset: Gaming is the dominant entertainment medium for Gen Z and Gen Alpha, this diverse, immersive cultural shift offers unprecedented opportunity for developers, brands, and platforms alike.Chapters00:00 Intro to Future Fuzz + Guest Introductions 01:10 What is Xsola and How It Works 03:34 Marketing Xsola's B2B2C Approach 06:21 Tactics to Grow Game Audiences 08:06 Regulatory Shift: Direct In‑App Payments 09:26 Rapid Go‑to‑Market: Team & Process 12:49 Gaming Industry Evolution & Indies Rising 14:36 Xsola's Funding Club & Indie Support 16:20 Data‑Driven Relationship Building 17:52 Building Community at Trade Shows 19:06 Cross‑Industry Brand Integration in Gaming 23:31 Gaming as Cultural Mainstay & Future of Media 28:29 Parental Controls + Safe Monetization Advice 30:21 Podcast & Multi‑Channel Marketing Strategy 31:07 Guest Wrap‑Up + Where to Connect LinkedInFollow Berkley Egenes Follow Vince Quinn

In this episode of Future Fuzz, Vince Quinn sits down with Casey Bright, Senior Director and Head of Marketing at Passport, to discuss the art of strategic brand evolution and why sustainable growth often outperforms short-term virality. Casey shares her experience repositioning Passport from a shipping provider to a full-service global e-commerce partner, detailing the rebrand, website transformation, and alignment between sales and marketing that made it possible. She explains how to create momentum through integrated campaigns, content that adds value, and customer-led storytelling — and why building a challenger brand requires both patience and precision.Guest Bio Casey Bright is a marketing leader with over 15 years of experience driving revenue growth for B2B, B2C, and global companies. She has led go-to-market, inbound, and demand generation strategies for startups and Fortune 500 firms, working closely with sales, product, and revenue operations to deliver measurable results. As Senior Director and Head of Marketing at Passport, Casey has spearheaded the company's transition from a niche shipping provider to a holistic global e-commerce solution. Her approach blends data-driven decision-making with a strong emphasis on sales enablement, brand storytelling, and long-term momentum over quick wins.TakeawaysRepositioning a brand requires both external rebranding and internal alignment.Sales and marketing should operate as one revenue team with shared goals.Sustainable growth comes from momentum, not isolated viral moments.Content marketing builds authority, drives organic traffic, and provides ongoing value.Customer success stories are powerful sales and marketing tools across the funnel.ABM (Account-Based Marketing) is essential for winning enterprise-level deals.Video case studies can serve as multi-funnel assets for awareness, nurturing, and closing.Chapters 00:00 Welcome & Intro to Casey Bright 01:59 What Passport Does & Who They Serve 03:30 Rebranding from Shipping Provider to Global E-Commerce Partner 04:51 Changing the Website, Brand Identity & Domain 06:18 Aligning Sales & Marketing Around the New Story 08:35 Holistic Campaigns & Sales Enablement in Action 10:56 The Value of Sustainable Growth Over Virality 12:51 Content Marketing as a Long-Term Growth Engine 14:49 What's Next for Passport's Marketing Strategy 16:34 Leveraging ABM for Enterprise Outreach 17:16 Why Video Case Studies Are the Next Big Focus 18:59 How to Follow Passport's JourneyLinkedIn ⁠Follow Casey Bright on LinkedIn ⁠Follow Vince Quinn on LinkedIn

Fixing Healthcare's Forgotten Data ProblemIn this episode of Future Fuzz, host Justin Campbell is joined by co-host Vince Quinn for a deep dive into healthcare data innovation with guest Sudhakar Mohanraj, an award-winning entrepreneur and healthcare IT executive. Sudhika shares how he identified a blue ocean opportunity in healthcare data archival, scaled Triyam into an Inc. 5000 company, and eventually exited successfully. The conversation covers how to create new market categories, the unique challenges of healthcare sales, the impact of generative AI in healthcare, and the power of building a committed, adaptable team.Guest BioSudhakar Mohanraj is the founder and former CEO of Triyam, a leading healthcare data management company. Under his leadership, Triyam pioneered SaaS-based solutions for healthcare data archival and decommissioning legacy systems, earning a Best-in-Class award and recognition on the Inc. 5000 list. With a career rooted in product development and platform thinking, Sudhika brings over 30 years of tech experience and a relentless drive to simplify complexity in healthcare IT. He has since exited Triyam and continues to innovate as an engineer at heart, building scalable products that address provider burnout and data challenges in the healthcare industry.TakeawaysFounding a company starts with spotting real, unmet needs—Triyam was born from a single client project.Educating the market is essential in category creation—webinars, case studies, and repeated messaging helped Triyam define the healthcare archival space.Selling to smaller healthcare providers enabled faster growth and innovation adoption.AI has massive potential in healthcare, particularly in easing provider burnout and processing legacy data.Bootstrapping can be a strength—Sudhika scaled Triyam without outside funding.A dedicated, values-aligned team is more powerful than chasing only “A-players.”Focus on customer education and ROI-driven messaging to enter traditional, complex industries.Chapters00:00 Welcome to Future Fuzz & Guest Intro 01:09 The Origins of Triyam & Platform Thinking 03:10 Finding Product-Market Fit through Projects 04:35 Educating the Market on Healthcare Data Archival 06:55 Creating the Language for a New Category 08:07 Breaking Through in a Hard-to-Reach Market 10:22 Content Strategy: Webinars, Case Studies, ROI 12:27 Land and Expand: Going from Small to Large Providers14:07 AI's Role in Healthcare and Data Archival 17:38 Regulatory Drivers: The 10-Year Data Rule 19:38 Marketing in a Crowded Space: Full-Funnel Strategy 21:35 The Opportunity for Video Content in Healthcare 23:24 Entrepreneurial Lessons: Team, Fundraising, and Focus 25:24 How Sudhika Built His Team & Core Values 28:14 Team Loyalty, Attitude over Aptitude 29:30 Wrap-Up and Final ThoughtsLinkedIn⁠Follow Sudhakar Mohanraj on LinkedIn Follow Justin Campbell on LinkedIn Follow Vince Quinn on LinkedIn

Building the Shopify of Digital Health - Farnaz Behroozi, Ph.D.In this episode, Farnaz Behroozi, Head of Pharma at Huma, shares her journey from scientist to startup co-founder, global consultant, and digital health leader. Farnaz discusses how Huma's AI-first health platform is transforming patient care through real-time monitoring, configurable apps, and regulatory-approved tools that accelerate go-to-market for healthcare and pharma solutions.She reveals lessons learned from McKinsey, Deloitte, and BCG, why building trust is more powerful than selling, and how champions inside pharma drive adoption. Farnaz also shares her vision for AI in healthcare, balancing optimism with regulatory realities, and gives a sneak peek into Huma's upcoming work with national governments.Guest BioFarnaz Behroozi is Head of Pharma at Huma Health, a leading digital health company providing remote patient monitoring, companion apps, and AI-powered solutions to healthcare providers, pharma, and now national governments. One of Huma's earliest team members (back when it was Medopad), Farnaz landed the company's first ever hospital contract before pursuing a PhD in Biomedical Engineering. She later worked with McKinsey, Deloitte, and Boston Consulting Group, advising top pharma and biotech companies on strategy, operations, and go-to-market planning.Returning “home” to Huma, she now leads global partnerships with major pharma, navigates complex stakeholder networks, and ensures long-term value creation for patients and clients alike.TakeawaysAI in healthcare will enhance—not replace—human care when implemented responsibly.Trust and relationship-building outweigh aggressive selling in long-term partnerships.Champions inside pharma can be the most effective marketing asset.Regulatory approvals slow innovation, but platforms like Huma can drastically cut time-to-market.Real-world data and continuous monitoring can lead to faster, more accurate diagnoses.Consultancy skills like problem-solving, stakeholder mapping, and champion building translate powerfully into startup leadership.Chapters00:00 Welcome and Farnaz's Unique Title – “Head of Pharma” 02:08 Navigating Stakeholders Across Pharma & Healthcare 03:34 From Scientist to Startup Co-Founder 04:28 Landing Huma's First Ever Contract 05:44 Lessons from McKinsey, Deloitte & BCG 08:51 The Pressure and Rewards of Startup Life 09:54 “The Palantir of Healthcare” – Huma's Mission Explained 11:22 Patient Disease Management & Remote Monitoring 13:10 AI's Potential to Transform Healthcare 14:48 Real-World Case: Asthma Misdiagnosis & Monitoring Impact 17:29 Speed of Change in Healthcare & Regulatory Challenges 21:39 Marketing Through Success Stories & Advocates 23:29 Building Champions Inside Pharma 25:40 Trust Over Transactions – The Human Element 28:16 What's Next: The “Shopify” of Digital Health & Government PartnershipsLinkedIn⁠Follow Farnaz Behroozi on LinkedIn Follow Justin Campbell on LinkedIn

In this episode of Future Fuzz, Justin sits down with Charles Tenot, CEO of Lemlist, to unpack the state of outbound sales in an era of automation overload. Charles shares how Lemlist is helping sales teams break through inbox fatigue with personalized, intent-driven outreach, while steering clear of the “spray and pray” approach damaging the industry.From dissecting cold email spam to revealing why quality beats quantity every time, Charles also dives into the right way to combine LinkedIn and email, the importance of authentic engagement, and Lemlist's own content playbook that fuels long-term trust. He also previews his upcoming Sassiest talk on breaking through revenue plateaus, doubling Lemlist's ARR from $15M to $32M in just 18 months.Guest BioCharles Tenot is the CEO of Lemlist, a next-generation sales engagement platform enabling teams to scale personalized outreach without sacrificing quality. Before stepping into the CEO role, Charles served as Lemlist's COO and, prior to that, as Chief Revenue Officer at Skello, where he scaled the revenue team from 20 to 150 people.Known for his candid take on outbound sales best practices, Charles actively shares insights on LinkedIn, speaks at leading SaaS events, and champions a “give value first” approach to marketing and sales. Under his leadership, Lemlist has doubled ARR in just 18 months by focusing on quality, authenticity, and strategic growth execution.TakeawaysThe outbound industry is flooded with high-volume, low-quality outreach, hurting everyone.Quality beats quantity: personalized, relevant outreach drives better results.LinkedIn + email together outperform either channel alone.Authentic, human engagement is the antidote to automation fatigue.Content should be high-quality and trust-building, avoid “fluff” downloads.Growth plateaus can be broken with focused strategy and market-driven narratives.Chapters 00:00 Welcome & Introduction to Charles Tenot 01:07 How the Outreach Landscape Has Evolved 03:27 The Rise of High-Volume Spam Tactics 04:55 Why “Spray and Pray” Damages the Industry 06:50 Quality Outreach: Lessons from a Top BDR 08:35 LinkedIn's Strengths & Limitations for Sales 12:32 Boosting Acceptance & Reply Rates on LinkedIn 15:17 Balancing Automation with Human Touch 17:20 Lemlist's Content Playbook for Customer Value 20:09 Running Webinars that People Actually Attend 21:36 Thought Leadership vs. Overly Commercial Pitches 22:54 Why Bad Content Erodes Brand Trust 24:09 Sassiest 2024: Breaking the $15M ARR Plateau 25:12 Closing & Where to Follow CharlesLinkedInFollow Charles Tenot on LinkedIn Follow Justin Campbell on LinkedIn

In this episode, Daniel and Thomas, co-founders of SaaSiest, share how a side project born out of curiosity became one of Europe's largest B2B SaaS communities and events. They reveal how nearly 200 podcast episodes, an engaged Slack community, and high-impact conferences in the Nordics and Benelux have shaped a platform dedicated to scaling European SaaS businesses.From their early days of interviewing peers to launching large-scale digital and in-person events, Daniel and Thomas discuss the unique dynamics of the European market, why US growth tactics don't always apply, and why founders should aim for global leadership rather than just regional dominance. They also break down what makes their events stand out — a mix of world-class “how-to” content, curated networking, and unforgettable social activities.Guest BioDaniel Nackovski and Thomas Sjöberg are the co-founders of SaaSiest, a pan-European B2B SaaS community known for its actionable content, curated networking, and high-energy events in the Nordics and Benelux. With over 20 years each in B2B SaaS, they bring deep experience from both the pre-cloud and cloud-native eras.What started as a podcast to satisfy their own curiosity about scaling SaaS in Europe has evolved into a thriving ecosystem, complete with a Slack community, top-tier guests, and live events attracting thousands of executives. Known for their “always in pairs” approach, Daniel and Thomas have become key voices in shaping the European SaaS conversation.TakeawaysConsistency is king — most podcasts die after 7 episodes; SaaSiest has nearly 200.European SaaS growth playbooks must adapt to fragmented markets, languages, and regulations.Rockstar status for young talent now lies in tech entrepreneurship, not corporate leadership.Community building works even without immediate two-way interaction — trust the long game.Actionable “how-to” content resonates more than big names or vague success stories.Successful events mix learning with social connection to build deeper relationships.Chapters 00:00 – When tech fails, roll with it 00:23 – Nearly 200 podcast episodes and counting 01:18 – Evergreen content and the hidden power of podcasting 02:00 – Podfade vs. staying consistent 02:41 – Why they always come in pairs 03:18 – The real (unplanned) origin story of SaaSiest 04:43 – Why US SaaS tactics don't always fit Europe 05:21 – From curiosity to community demand 06:03 – The European SaaS market's unique challenges 06:50 – Clubhouse, COVID, and explosive growth 07:25 – First in-person Nordic event — a risky bet that paid off 09:20 – Why a European SaaS focus was overdue 10:41 – Where European SaaS opportunities lie now 12:23 – Lessons from US ambition and risk tolerance 13:37 – Why Sweden produces so many successful startups 15:20 – Sweden's “third generation” of founders 16:42 – Recycling capital and knowledge fuels ecosystems 19:44 – Rockstar status in tech vs. corporate 20:08 – Inside the SaaSiest Amsterdam event 22:37 – Who attends and what they learn 24:34 – The “how-to” rule for every speaker 25:51 – Shortcuts for accelerating growth and efficiency 26:16 – Community, events, and taking time to disconnectLinkedInFollow Daniel Nackovski on LinkedIn Follow Thomas Sjöberg on LinkedIn Follow Justin Campbell on LinkedIn Saasiest Web site

The Stock Strategy Behind 12K UsersIn this episode of Future Fuzz, host Vince Quinn interviews Sean Tepper, founder and CEO of Tykr, about the power of trust-building through content. Sean shares his background in tech and investing, the origins of Tykr, and how a robust content strategy helps the platform drive engagement, confidence, and community. You'll hear how repurposed video content fuels podcasts and social presence, why genuine tone matters, and how customer feedback informs content creation.Guest BioSean Tepper is the Founder and CEO of Tykr, an investing education and stock analysis platform. With 20 years in tech and 15 years of investing experience, Sean developed a mathematical model inspired by Warren Buffett, Charlie Munger, and Phil Town to consistently beat the market—earning 15–50% annual returns. After validating the model via Excel, he launched Tykr in 2020; today, it serves over 12,000 customers across 50+ countries Tykr offers simplified analytics and educational content for retail investors, featuring open‑source calculations, AI‑powered tools, a “traffic light” rating system, and resources like blog posts, videos, courses, webinars, and a podcast mkestartup.news.TakeawaysBuild Trust Through Content Consistency: Sean produced a weekly deep-dive stock review for years, often suggested by customers, fostering trust and community.Use a Friendly, Human Tone: A conversational voice, reminiscent of talking to a friend, not corporate language, makes content more relatable and builds rapport.Repurpose Content Strategically: Start with video (e.g., YouTube), then convert the audio to podcast episodes, transcripts for written content, and social media posts—amplifying reach with one core piece.Front‑Load Production & Track Workflow: By scheduling content creation on Monday, managing progress in Google Sheets (with conditional logic for visual progress), and using Slack to divide tasks, Sean's team maximizes efficiency.Source Ideas from Customer Feedback: Early-stage CEOs should personally handle customer service to collect common pain points. Apply the “10% rule”: feedback from 10% represents the concern of the silent 90%. Content should proactively address these issues.Favor Long‑Term Value Over Clickbait: Tykr prioritizes high‑value, evergreen content, even if it's lower in short-term traffic, to build sustained trust and credibility.CEO Visibility is Essential: In today's internet age, leaders need to be front and center online, on YouTube, podcasts, LinkedIn, to humanize the brand and build trust.Set a Media Routine (Time‑Boxing): Allocate consistent blocks, for writing, recording, or filming, to reduce decision fatigue and ensure regular output without burnout.Chapters00:00 Intro & Guest Welcome 00:45 Sean's Background & Origin of Tykr 03:08 The Role of Education in Tykr's Value 05:19 Weekly Stock Reviews & Building Trust 07:58 Repurposing Content Across Formats 10:35 Front‑Loading Production & Workflow Tools 11:46 Using Customer Feedback to Guide Content 14:02 Trust and Access: Role of Authenticity 17:31 Long‑Game Content Strategy vs Clickbait 19:24 Why CEOs Should Appear in Media 21:05 Personal Trust vs Brand‑Only Communication 23:45 Production Value Has Evolved 25:25 Time‑Boxing Content Creation 26:28 Closing: Where to Find Sean & Tykr LinkedInFollow Sean Tepper Follow Vince Quinn

In this episode of Future Fuzz, Justin sits down with Alex Melen, award-winning entrepreneur, best-selling author, and co-founder of SmartSites - America's top-rated digital marketing agency. Alex shares how he and his brother scaled the business from a small team into a 400+ person global agency, landing a spot on the Inc. 5000 list nine years in a row.From navigating rapid technological shifts to staying ahead in a generative AI–driven world, Alex offers candid insights on sustaining growth, working with family, and helping SMBs thrive in changing markets. He also unpacks his views on the future of search, the rise of authentic video content, and why change is the biggest opportunity for agencies today.Guest BioAlex Melen is the co-founder of SmartSites, a digital marketing agency consistently ranked among America's fastest-growing companies by Adweek and the Inc. 5000. Under Alex's leadership, SmartSites has expanded to over 400 employees across six offices worldwide, earning a reputation for its data-driven, customer-centric approach.A serial entrepreneur since 1997, Alex has founded multiple tech ventures, authored best-selling books, and become a recognized thought leader in SEO, paid media, and digital transformation. Known for his industry candor, he's spoken at leading conferences on topics ranging from AI in marketing to SMB growth strategies.TakeawaysSustaining growth requires discipline — SmartSites has achieved 35%+ year-over-year growth for over a decade.Partnering with family can work if roles and strengths are clearly divided.Generative AI poses the first real existential threat to the search model since its inception.Click volumes from search may decrease, but their value will rise.Authentic, unpolished short-form video outperforms big-budget productions for engagement.SMBs are agile but vulnerable in crises — diversification is key.Change creates opportunities for agencies willing to adapt quickly.Chapters 00:00 Welcome to Future Fuzz & Guest Intro 01:04 SmartSites' 9-Year Streak on the Inc. 5000 03:05 Building a Business with a Sibling 06:14 The Existential Threat to Search Marketing 08:50 Generative AI vs. Traditional Search 13:37 Why Click Value Will Rise Despite Lower Volume 14:36 Lessons from TikTok's Early Ad Days 16:09 The Future of Video Content in Marketing 18:15 Authenticity Over Production in Video Strategy 20:25 Embracing Change as a Competitive Advantage 22:30 Microsoft, AI, and Shifting Industry Perceptions 26:13 Serving SMBs — Opportunities and Risks 28:36 Staying Industry-Agnostic & Performance-Focused 29:20 Closing Thoughts & Future OutlookLinkedIn⁠Follow Alex Melen on LinkedIn here⁠ ⁠Follow Justin Campbell on LinkedIn here⁠

In this episode of Future Fuzz, we sit down with Darius Meadon, Chief Marketing Officer at OWKIN, one of Forbes and Sequoia Capital's top 50 AI companies. OWKIN is pioneering the use of agentic AI and multimodal data in healthcare to accelerate diagnostics and drug discovery. Darius shares how his team communicates complex science to biotech and pharma clients, why video content and personalization are crucial in modern B2B marketing, and what it takes to build long-term trust in the highly regulated world of healthcare innovation.From live demos that stop traffic at global conferences to AI-powered personalization strategies, Darius reveals the mindset and tools that drive engagement and growth in a challenging sector. This episode is a must-listen for marketers, healthcare innovators, and tech leaders aiming to scale with science.Guest BioDarius Meadon is the Chief Marketing Officer at OWKIN, an agentic AI company on a mission to decode complex biology and accelerate the development of life-saving treatments and diagnostics. OWKIN's work spans cutting-edge areas such as spatialomics, proteomics, and multimodal data fusion. Prior to OWKIN, Darius built a robust career in marketing, brand strategy, and innovation with global giants like GSK, Bayer, Unilever, and Coca-Cola.With a Master's in Science from Oxford and further studies at Harvard, Darius blends scientific depth with marketing expertise. He's a passionate advocate for science communication, video-led storytelling, and smart segmentation strategies to cut through in a complex, regulated B2B space.TakeawaysPersonalization must align message, format, and channel to buyer pain pointsVideo is essential: explainer content, product sizzles, and authentic team videos all build engagementIn-person events demand standout visuals, live demos, and smart giveawaysFounder-led content can drive authenticity and start bold conversationsAI-powered tools like LLMs enable real-time product demos that resonate deeply with usersLong sales cycles in pharma require a robust, multi-touch, 360-degree marketing approachLinkedIn newsletters outperform email for engagement in saturated inboxesChapters00:00 Welcome and Intro to Darius Meadon 01:00 The Origin Story of OWKIN 02:10 Using AI to Diagnose and Predict Cancer Outcomes 03:45 Breaking Down Biology Complexity for Drug Discovery 05:20 How to Simplify Science for Sophisticated Buyers 06:40 The Power of Video in B2B Healthcare Marketing 07:50 Smart Segmentation and Multi-Touch Engagement Strategy 09:00 Navigating Long Sales Cycles in Pharma 10:10 Creating Demand Before Product Launches 11:00 Founder-led Content and Balancing Authenticity with Brand 12:20 How OWKIN Uses LinkedIn to Scale Thought Leadership 15:00 Thoughts on Personalization and Agentic AI 20:00 Matching Buyer Pain Points with the Right Channel and Format 24:00 How OWKIN Stands Out at Large Conferences 26:00 From Plushies to Illustrated Booklets: Smart Giveaways that Stick 28:30 Closing Thoughts and Where to Connect with DariusLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Darius Meadon on LinkedIn here : ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin Campbell on LinkedIn here :

In this episode of Future Fuzz, Justin is joined by Katie Desmond, Chief Revenue Officer and Partner at iMarc, a full-service digital agency with a 27-year legacy and one of the highest client retention rates in the industry. Katie shares how her agency leverages AI not for novelty but for real operational impact - from streamlining translation and content optimization to accelerating B2B research cycles. She also dives into the evolving expectations of B2B buyers, the importance of authenticity in digital marketing, and why relationships and strategic insights remain irreplaceable - even in an AI-driven age.Guest BioKatie Desmond is the Chief Revenue Officer and Partner at iMarc, a premier digital agency with over 35 employees and clients ranging from Marriott to JetBlue. With a background in business development, account leadership, and project management, Katie is focused on helping brands achieve measurable results through strategic custom marketing solutions. She is a vocal advocate for using AI to enhance, not replace - human creativity and decision-making. Under her leadership, iMarc has sustained a 27-year reputation for client loyalty, innovation, and exceptional outcomes.TakeawaysAI should solve real problems, not be used for its own sake.Authenticity in B2B is more vital than ever, especially on platforms like LinkedIn.Buyers often make decisions before ever contacting a business.Entry-level marketing roles are shifting toward prompting and data analysis.Client retention depends on trust, results, and being the voice of the client.Cross-functional team collaboration builds long-term agency success.B2B is catching up to B2C in leveraging video and authenticity.Chapters 00:00 Welcome and Introduction to Katie Desmond 01:11 The Evolving CRO Role in the Age of AI 03:00 Real-World AI Use Cases at iMarc 04:38 Using AI to Optimize Internal Applications 06:08 QA and Human Oversight in AI Workflows 07:05 Budget Pressures and Efficiency in Client Work 08:37 Paid Media Trends and AI Optimization 09:36 B2B Buyer Behavior Has Changed Drastically 10:40 Using ZoomInfo to Detect Early Interest 12:03 Is the Traditional Sales Call Dead? 13:42 Future of Entry-Level Roles in AI Marketing 14:18 Voice Search and Longer Prompts 15:15 Authenticity and the Role of Video in B2B 17:51 B2C vs. B2B: Speed vs. Depth 20:05 Tips for High Client Retention 21:45 Polite Push-Pull with Clients Builds Trust 23:26 What Makes the iMarc Team DNA Special 25:30 Where to Find KatieLinkedIn⁠⁠⁠⁠⁠Follow ⁠Katie Desmond ⁠on LinkedIn⁠Follow ⁠Justin Campbell ⁠on LinkedIn

In this episode of Future Fuzz, Justin sits down with James House, Chief Commercial Officer at Reward, a global leader in customer engagement and commerce media. James shares how Reward sits uniquely at the intersection of banking and retail, helping major banks and global brands turn transactional data into actionable insights. From driving personalized marketing to fostering loyalty through data-driven cashback programs, James explains the power of precision in digital marketing. He also unpacks how AI is changing personalization, why understanding "why" consumers behave the way they do is crucial, and how to balance trust, data privacy, and commercial success.Guest Bio James House is the Chief Commercial Officer at Reward, where he leads commercial strategy for a company that helps banks and retailers convert everyday spending into value through personalized marketing and commerce media. With over 25 years of experience in martech, SaaS, and data-led digital marketing, James has driven global growth across startups and enterprise businesses. He's also led AI-powered initiatives for some of the world's most data-rich brands and is passionate about using tech to enhance customer engagement while maintaining trust and transparency.TakeawaysReward helps banks and retailers leverage transactional data to drive customer loyalty.The company manages over £140 billion in spend data, engaging 14 million consumers annually.Precision in marketing is more important than ever, especially with AI enhancing data integration.Consumers demand relevance but also care deeply about privacy, balance is key.Personalization is evolving into hyper-personalization through AI and better data.Trust and ROI drive successful B2B relationships, especially in finance.Retailers want to acquire new customers, regain lost ones, and increase wallet share.The future includes AI agents reshaping how consumers search and buy.Chapters 00:00 Introduction to James House and Reward 01:00 How Reward Sits Between Banking and Retail 03:00 Cashback Programs and Driving Loyalty Through Banks 04:45 Managing Multi-Sided Relationships: Banks, Consumers, Retailers 06:00 Importance of Precision Marketing in a Fragmented Landscape 07:30 AI's Role in Personalization and Data Integration 09:30 Transaction Data Trends Across Age Groups 11:30 Building and Maintaining B2B Banking Relationships 13:30 What Retailers Want: Acquisition, Reactivation, Share of Wallet 15:00 Budget Constraints and Smart Media Spend 16:00 AI's Impact on People, Product, and Data 18:00 Backend Innovations and Productivity Gains with AI 20:00 Fragmentation of Digital Media and the Open Internet 21:30 Future of Search and AI Agents in Commerce 22:30 Closing Thoughts and Rosé in CannesLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow James House on LinkedIn⁠Follow Justin Campbell on LinkedIn

In this episode of Future Fuzz, Justin sits down with Stephen Upstone, Founder and CEO of LoopMe, a pioneer in mobile video advertising and AI-powered brand performance. With over two decades of experience, Stephen discusses how mobile video is outperforming TV advertising, the power of mid-funnel metrics, and the transformative role of AI in ad tech. From his early days selling an AI company to Adobe to LoopMe's recent acquisition of Chartboost, Stephen shares actionable insights on real-time measurement, survey-based audience targeting, and the future of brand advertising in a mobile-first world.Guest BioStephen Upstone is the Founder and CEO of LoopMe, a mobile ad tech company revolutionizing brand advertising through AI optimization and real-time survey data. With two successful exits and one IPO under his belt, Stephen has spent over 20 years at the intersection of AI, mobile, and advertising. He was previously on the board of TouchClarity, an AI business acquired by Adobe, and continues to push innovation at LoopMe, whose platform processes over 300 million surveys annually and integrates across 30,000 mobile apps. Under Stephen's leadership, LoopMe has scaled globally and recently acquired Chartboost to expand its end-to-end mobile capabilities.TakeawaysMobile video now rivals and can outperform traditional TV advertising.Mid-funnel optimization is key: actions like brand consideration are more measurable and actionable than ever.LoopMe runs 300M+ real-time surveys a year, enabling powerful, forward-looking audience insights.AI is not just hype—true computational AI drives massive efficiency in ad performance.Creative still matters: AI may generate concepts, but human editors remain vital for quality.The ad tech winners are those who embedded AI early and use it across media, measurement, and optimization.Chapters 00:00 Welcome and Introduction to Stephen Upstone 01:05 Why Results Matter More Than Setup 02:15 How Mobile Video Can Beat TV 04:03 The Shift to Mid-Funnel Metrics 05:26 Why TV Metrics Are Outdated 07:15 LoopMe's End-to-End Stack and Tech Partners 09:28 Real-Time Surveys vs. Panels 12:53 Stephen's First AI Company and Adobe Exit 14:59 Real Use of AI vs. Hype 17:28 The Future of Generative AI in Creative 22:39 Market Outlook: Green Shoots & Challenges 25:39 Why Brand Advertising During Downturns Matters 27:00 Acquiring Chartboost & Expansion Plans 29:12 Audio, Influencer Marketing, and What's Next 30:23 Closing RemarksLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Stephen on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here

In this episode of Future Fuzz, Justin chats with Reggie James, a seasoned digital strategist and founder of Digital Clarity. Reggie brings over 25 years of experience advising ambitious B2B tech and fintech companies on how to drive sustainable growth, navigate digital transformation, and make marketing actually work.Together, they unpack why most companies still fall for glossy agency pitch decks, the real reason buyers ghost after demos, and how to cut through with strategic clarity and transparency. Reggie shares lessons from the trenches, including a SaaS case study that doubled ARR in two years - and why too many companies chase growth but skip the gym work needed to get it.Guest BioReggie James is the founder of Digital Clarity and a director at DBMM Group. With decades of experience in digital strategy, AI-driven marketing, and go-to-market consulting, he has become a trusted advisor to startups, scale-ups, and Fortune 500 firms across tech, blockchain, fintech, and finance.Known for his candid communication style and deep expertise in buyer psychology and strategy, Reggie helps clients navigate complex marketing landscapes, turn visibility into value, and diagnose the hidden blockers inside their pipelines.TakeawaysMost Agencies Win on Pitch, Fail on Delivery: Slick decks don't guarantee execution. Transparency and alignment matter more.Buyers Want Truth and Trust: Clients crave honesty about who they'll work with and what the journey looks like.Growth Needs Strategy + Flexibility: A rigid plan isn't a strategy. Adaptability is key to staying relevant.AI Should Drive Efficiency, Not Just Buzz: Smart AI adoption means cost-effective gains, not gimmicks.Pipeline ≠ Progress: Many sales teams celebrate leads too early - Reggie stresses deep qualification.No Strategy = No Scale: Without clear strategic focus, marketing becomes noisy guesswork.Chapters 00:00 - Intro: Welcome Reggie James 01:40 - Reggie's Role in Growth Consulting 02:28 - Why Agencies Win with Pitch Decks 05:40 - Bait-and-Switch in Agencies 07:44 - Transparency and Real Onboarding 09:28 - Top 3 Marketing Problems Companies Face 10:00 - AI, Growth Consistency & LinkedIn Struggles 12:51 - Everything Leads Back to Strategy 13:19 - Why Strategy Must Stay Flexible 14:47 - Data Isn't the Whole Picture 15:47 - The Six Pack Analogy: Everyone Wants Growth 17:27 - How to Be a Better Podcast Guest 19:47 - SaaS Case Study: Diagnosing Pipeline Delusion 21:23 - Where the Ghosting Happens in the Sales Cycle 23:44 - Creating Focused Strategic Plans 25:00 - 60% ARR Growth in Year One 27:05 - The 95-5 Rule in Action 30:23 - Creating Authentic, Useful Content 32:06 - Where to Find Reggie OnlineLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow ReggieJames⁠ on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin Campbell⁠ on LinkedIn here

In this episode of Future Fuzz, Vanessa Confessore, VP at Nativo, explores the evolution of leadership, workplace dynamics, and customer engagement in the post-pandemic era. She shares how modern leaders can bridge the gap between strategy and execution, the role of curated experiences in B2B success, and the increasing importance of video and mid-funnel content in digital marketing. Vanessa also offers heartfelt insights on balancing parenting with a demanding career and how generational shifts are influencing digital habits and brand connection.Guest BioVanessa Confessore is a Senior Executive at Nativo, an ad tech company pioneering content-driven advertising with a network of over 7,000 premium publishers. With extensive leadership experience across marketing and digital strategy, Vanessa combines hands-on operational insight with C-suite collaboration to drive team performance and brand success. Her expertise spans experiential marketing, brand safety, and media innovation, making her a key voice on the future of human-centric B2B engagement.TakeawaysStrong leadership bridges strategy with day-to-day team empowerment.Remote work demands intentional connection through curated experiences.Human connection is the fabric between industry tentpole events.Video content is now a must-have in B2B marketing.Mid-funnel content is where brand affinity and decision-making happen.Clean supply and brand-safe environments are crucial in ad tech.Gen Alpha will likely consume less and value physical presence more.Chapters 00:00 Welcome and Introduction to Vanessa 01:08 Leadership in the Age of Remote Work 03:28 The Rise of In-Person Connection 05:45 Experiential Marketing Beyond Industry Events 07:44 Are Tentpole Events Still Valuable? 10:27 Rise of B2B Video Content Across Platforms 13:34 Why Mid-Funnel Content Matters 16:24 Nativo's Clean Supply and Publisher Vetting 18:07 The Legacy of Resellers and Budget Waste 19:06 What's Next for Content Marketing? 20:14 Digital Out-of-Home is Back 21:18 Generation Alpha and the Shift Away from Screens 24:33 Final Words on Empathy and LeadershipLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Vanessa Confessore on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin Campbell on LinkedIn

In this episode of Future Fuzz, Justin sits down with Samuel Beek, Chief Product Officer at Veed.io, to discuss how product-led growth, a culture of rapid iteration, and accessible AI tools are reshaping the video creation landscape. From building with speed to scaling a global video editing platform, Sam dives into Veed's mission to make high-quality video content creation effortless for everyone - from beginners to power users.Sam also shares candid insights about the realities of building in public, the rising trend of vertical and ultra-short videos, and the trade-offs of integrating generative AI tools for scaling personalization and efficiency.Guest BioSam Beek is the Chief Product Officer at Veed.io, a fast-scaling video creation platform trusted by creators, marketers, and businesses around the world. With a background in engineering and product development, Sam brings a practical and passionate approach to building intuitive, accessible tools for video production.His journey spans failed startups, a stint at Sean Parker's Airtime, and ultimately leading Veed's product team through rapid growth and technical innovation. Sam is known for his candid product storytelling on LinkedIn and his commitment to democratizing video creation through AI and user-friendly design.TakeawaysBuild Fast, Share Often: Sam emphasizes the power of transparency and feedback by shipping quickly - even if imperfect - and iterating in public.AI Drives Monetization and Access: Advanced AI features often serve as premium unlocks but are designed to make high-end tools accessible to non-tech users.Authenticity > Polish: Users respond more to honest, spontaneous content than to overly produced videos.Short, Vertical, Fast: Social video trends lean heavily toward short-form, vertical formats optimized for mobile attention spans.AI + Human = Future of Content: Purely AI-generated content still lacks emotional resonance, but blended approaches show promise.Lip Sync Editing Is Here: Veed's new AI Rephrase tool allows subtle word replacements in video without full reshoots.Chapters 00:00 - Welcome to Future Fuzz 01:20 - Intro: Sam Beek and Veed.io 03:05 - Getting Recognized from LinkedIn Videos 04:30 - Product People Creating Content 05:12 - Transparency and Building in Public 06:29 - AI Features and Access for Free vs Paid Users 07:26 - Sam's Journey from Engineering to Product 09:00 - Working with Sean Parker at Airtime 10:29 - Why Sam Took the Risk to Join Veed 10:57 - Philosophy Behind Veed's Product 12:40 - Asking the Right Product Questions 13:43 - Trends: Shorter, Vertical, Reused Content 15:39 - Will Video Consumption Reverse to Long-form? 17:13 - Fully AI-Generated Videos: Future or Fad? 19:26 - The Power of Spontaneity in Video 20:24 - AI Use Cases: L&D and Scaling Content 21:41 - What's Coming Next at Veed 24:25 - AI Rephrase and Lip Sync Editing 25:42 - Monthly Product Launches & Live Q&A 26:22 - Wrap-up and Where to Follow SamLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sam Beek on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin Campbell on LinkedIn here

In this episode of Future Fuzz, Justin sits down with Hannah Recker, Head of Growth Marketing at Coefficient, to explore how one of the most common workplace tools - spreadsheets - can be transformed into live, automated dashboards without writing code or relying on data teams. Hannah shares how Coefficient grew from 40 to 600,000 users in just two and a half years, why they're betting big on spreadsheet-native workflows, and what it takes to build a product-led, community-driven brand in today's noisy AI era. From embedding real-time analytics into HubSpot to creating long-tail SEO from Slack communities, Hannah offers a hands-on masterclass in growth, automation, and user obsession.Guest BioHannah Recker is the Head of Growth Marketing at Coefficient, a SaaS platform that transforms ordinary spreadsheets into live data command centers. With over a decade of experience across high-growth startups and B2B tech firms, Hannah has led marketing at the intersection of operations, automation, and community building. She's a former growth leader at Agorapulse and has worked with iconic brands like Fender, Spotify, Klaviyo, and Miro. A passionate builder, Hannah is known for her no-fluff approach to GTM strategy, her early-mover instincts in automation, and her deep understanding of the operational marketer.TakeawaysCoefficient connects spreadsheets to any data source - no data team required.Spreadsheets remain the most flexible reporting tools - don't try to replace them, empower them.Fractional CFOs became a surprise power-user group for Coefficient.60%+ of users are self-serve, and Coefficient sees high virality from product-led growth.AI adoption must be user-first, not investor-driven - start by solving real user pain.Their Slack community isn't just about Coefficient - it's a peer-learning space for ops teams.Using Slack's API to extract community insights can power long-tail SEO content.Leaders need to get their hands dirty with AI to truly understand its value and hire well.The automation boom was about tools—this AI wave is about intentional use and value.Chapters00:00 Welcome and Intro to Hannah Recker01:39 The Real Problem Coefficient Solves02:33 From 40 to 600K Users—How They Did It04:25 Blending Data Sources Inside Spreadsheets06:00 Embedding Google Sheets in HubSpot—A Hidden Gem07:05 Supporting Big Brands Like Spotify and Fender08:21 Freemium to Enterprise: Their GTM Flywheel11:14 Comparing the Automation Boom to the AI Wave13:39 AI, Hype, and the Need for Hands-On Leadership16:55 The Consumer Pushback Against Pointless AI18:17 Suno and Summer Playlists—Using AI for Fun20:06 Why Coefficient Waited to Build AI Features22:23 When to Build a Product Community24:06 Community as a Catalyst for Feature Discovery26:19 Slack vs. Circle: Meeting Users Where They Are28:35 Pulling SEO Value From Slack API29:59 Why Long-Tail Content Is Winning Right Now30:40 Closing Thoughts and Where to Find HannahLinkedIn⁠⁠Follow Hannah Recker on LinkedIn here⁠⁠Follow Justin on LinkedIn here

In this episode of Future Fuzz, Justin welcomes Margaret Sikora, CEO of Woodpecker, and Jakub, Customer Success Manager, for a deep dive into the rapidly evolving world of cold email outreach. Together, they unpack why infrastructure is now a critical factor in successful campaigns, how outdated practices like "spray and pray" are sabotaging sender reputations, and why personalization without true market-fit is a waste of effort - even in the AI age. They also critique outreach tactics, explore the “poke the bear” strategy, and share real-world examples of reply rates as high as 95%.TakeawaysCold email infrastructure matters more than ever; diversify your domains and ESPs.Never send from your main domain - burning it could wreck your business reputation.AI can't fix poor product-market fit; it will just “multiply by zero.”Subject lines work best when they're short, casual, and human.Reply rates can soar with strong targeting and thoughtful strategy (even up to 95%)."Poking the bear" can be effective - but only if you can back it up.Don't test campaigns too narrowly; large samples yield better data.Outreach is about value and relevance, not gimmicks or over-promising.Chapters00:00 Welcome to Future Fuzz00:45 Meet Margaret and Jake from Woodpecker01:42 Why Email Infrastructure is Critical in 202504:05 The Role of Backup Domains and Mailboxes06:29 Tools for Planning Cold Outreach Infrastructure07:22 Average Reply Rates & What Influences Them08:23 AI is Not a Fix for Bad Fit09:48 Casual, Value-Focused Subject Lines10:06 Campaigns with 95% Reply Rates - How?11:34 Why Spray-and-Pray Tactics Are Dying12:05 What is “Poking the Bear” in Sales?13:09 Why Testing Strategy Beats Guesswork14:22 Scaling Tests Without Losing Insight16:13 Cold Email Techniques Rated Rapid-Fire20:43 The ROI of Knowing Your Audience23:38 Where to Connect with Margaret and JakeLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Margaret on LinkedIn Follow Woodpecker on Linkedln⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn

In this episode of Future Fuzz, Justin speaks with Neil Davidson, CEO of London-based creative agency HeyHuman. They dive deep into the future of creativity in advertising, exploring how generative AI is reshaping agency roles, what the future of content creation looks like, and how smaller, nimble teams might outmaneuver larger agencies. Neil also shares his personal journey of repositioning HeyHuman, integrating behavioral science into strategy, and how neuroscience has influenced their creative development process. The conversation is rich with honest insights about leadership, industry change, and what brave, human-first advertising can look like in the age of AI.Guest BioNeil Davidson is the CEO of HeyHuman, an award-winning creative agency recognized as one of the Sunday Times' Best Places to Work in 2024. With a background in agency leadership across the UK and Europe, Neil combines commercial acumen with academic depth - holding an MBA, an MA in Creative Writing, and currently pursuing doctoral research into generative AI's impact on agency creativity. At HeyHuman, he has spearheaded the integration of behavioral science and neuroscience into campaign development, creating bold, effective advertising grounded in human understanding.TakeawaysGenerative AI will push creative agencies to polarize: big agencies leveraging scale, and small “creative curators” thriving with tools.Repetitive creative tasks like social media content are increasingly automatable - only human-authentic brands may resist this shift.Great content isn't necessarily increasing, even if content volume is. Generic work risks becoming the norm.Clients still crave transformative creative work, but organizational risk aversion hinders bold decision-making.HeyHuman's behavioral science framework centers on three deceptively powerful questions about audience behavior and decision-making.Effective ads balance the unusual with the familiar - “unusual everyday” content sticks.Bravery and trust between agencies and clients remain central to outstanding creative work.Chapters 00:00 Welcome and Introduction to Neil Davidson 01:11 The AI Threat vs. Creative Reality 03:20 Big vs. Small Agencies in the AI Age 04:33 Is Social Content Toast? 06:04 Are We Losing Creative Greats? 08:38 Behind the Scenes: A Royal Navy Campaign Disaster 10:25 Client Risk Appetite and Creative Bravery 13:11 The Repositioning of Heyhuman 15:40 Reflection on Leadership and Taking Stock 18:34 Behavioral Science in Practice 21:06 The Three-Question Behavioral Framework 23:42 Unusual Everyday: Neuroscience and Advertising 26:03 When Packaging Beats Advertising 26:50 Wrap-up and Final ThoughtsWhite PapersSee our HeyHuman White Papers14 Brand RelationshipsLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Neil on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here

In this episode, Justin speaks with Will Williamson, Director and Founding Member of JDR Group, a top-tier UK-based digital marketing agency and elite HubSpot partner. Drawing on over two decades of experience transforming sales and marketing strategies, Will unpacks the persistent disconnect between sales and marketing, and how his proprietary six-step system helps align both functions to drive measurable growth. From myths around sales-readiness to the future of video content and AI's role in marketing, this is a masterclass in B2B strategy for SMEs.Guest BioWill Williamson is the Director and Founding Member of JDR Group, a digital marketing agency based in Derby, UK. JDR Group is a leading HubSpot partner and has helped over 250 businesses optimize their digital sales and marketing over the past 20 years. Originally starting out in business coaching, Will pivoted the company toward digital marketing, developing a proprietary six-step system that is currently used long-term by over 60 businesses. His deep understanding of B2B challenges, especially within SMEs, makes him a trusted voice in marketing transformation.TakeawaysSales vs. Marketing: Many companies mistakenly expect marketing to deliver ready-to-buy leads; real growth requires synchronized sales and marketing efforts.Strategic Planning: Too many SMEs operate without clear long-term plans - planning and execution are both essential.The Six-Step Marketing System: Strategy, content, digital distribution, website, lead conversion, and CRM/sales integration.KPIs that Matter: Focus on touchpoints like visitors, leads, MQLs, SQLs, opportunities, and closed deals.Video is King: It's the most effective content format right now but also the hardest for companies to commit to.AI and the Future: AI isn't replacing genuine marketing yet but offers exciting potential for automation and insight.Chapters00:00 Intro to Will & JDR Group 02:00 The Sales vs. Marketing Disconnect 04:30 Origins in Business Coaching 06:00 The Myth of Sales-Ready Leads 08:15 Building a Sales-Marketing Machine 10:00 Weekly Syncs & HubSpot Integration 12:30 Why Most SMEs Don't Plan Ahead 15:00 The Six-Step Marketing System Explained 18:00 Favourite Client Success Stories 19:15 The Power & Challenge of Video Content 22:30 AI's Current Limitations & Future Promise 27:00 Final Thoughts & Where to Find Will⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Will on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠⁠

Justin is joined by Jim Kalbach - author, speaker, and leading voice in strategy and innovation - to demystify Jobs to Be Done (JTBD), a powerful framework that's still underutilized in the marketing world. Jim explains how JTBD moves beyond traditional product thinking by focusing on the core outcomes customers seek to achieve, whether in daily life or professional settings. He shares actionable ways JTBD can drive innovation, align cross-functional teams, and sharpen customer focus.Whether you're in marketing, product, or leadership, this conversation will help you rethink how your organization defines value - from the customer's perspective.Guest BioJim Kalbach is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently Chief Evangelist at Mural, the leading online whiteboard.Jim is the author of several books: Designing Web Navigation (O'Reilly, 2007), Mapping Experiences, 2nd Ed. (O'Reilly, 2020), and The Jobs To Be Done Playbook (Rosenfeld, 2020). In 2023 he co-authored Collaborative Intelligence (Wiley, 2023) with Mariano Battan. Jim is also the Co-founder and Principal at the JTBD Toolkit, an online resource with learning, training, and content.TakeawaysJTBD helps organizations uncover what customers really want to achieve - not just what products do.Success lies in separating your solution from the customer's actual goal.Understanding unmet needs can create more resonant marketing and better product-market fit.JTBD can foster cross-functional alignment with a shared language across product, marketing, and sales.The core "job" customers want to complete remains timeless, even as technology changes.Chapters00:00 Welcome and Introduction to Jim Kalbach 01:04 What is Jobs To Be Done? 02:07 The Drill vs. the Hole Analogy 03:45 Why Focusing on Jobs Unlocks Innovation 05:52 The Role of Time in B2B Buyer Behavior 08:00 Timeless Nature of Customer Jobs 09:51 Fixing the Agency Pitch Problem with JTBD 11:20 The Power of Diagnosing Unmet Needs 13:25 Creating Cross-Team Alignment Through Shared Language 16:04 Building JTBD as an Organizational Muscle 17:28 Jim's Writing Process and Book Journey 21:18 Collaborating with Practitioners and the JTBD Toolkit 24:32 Why Teaching Sharpened Jim's Expertise 26:00 Where to Learn More: JTBD Toolkit & LinkedIn 27:14 Closing Thoughts and Sign-off⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Jim on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

In this inspiring episode of Future Fuzz, host Justin Campbell speaks with Karl Loudon, a former designer turned serial entrepreneur and now a commercial leader at Rise at Seven. Karl recounts his remarkable journey from running a boutique design studio to leading successful exits from three agencies and helping generate over £20 million in annual revenue. He reflects on embracing failure, finding his strength in client relationships, and the value of mentorship.Karl introduces the concept of "Selling with Soul" - a human, values-driven approach to B2B sales - and shares how soulful, intentional selling can shape entire buyer experiences. He and Justin also dive into the evolution of CRMs, the power of commercial culture, and the overlooked importance of creating video content to stay top-of-mind. This episode is a must-listen for agency founders, sales professionals, and creatives interested in balancing growth with authenticity.Guest BioKarl Loudon is a serial founder, commercial leader, and passionate advocate for soulful selling. With a background in design and a career spanning over 15 years in creative and media agencies, Karl has helped build and exit three companies, most notably contributing to the growth and acquisition of Moobaloo by IPG. He has worked with enterprise clients and helped scale teams from 5 to 500+ people. Now at Rise at Seven, he champions authentic commercial growth and content marketing. A TEDx speaker and DJ in a past life, Karl brings creativity, strategy, and soul into everything he does.TakeawaysSelling with soul means prioritizing genuine human connections over transactional tactics.Failure often serves as a catalyst for personal growth and professional success.Strong mentorship and feedback can unlock new career paths.Thoughtful, soulful experiences throughout the sales funnel are as vital as UX or CX.CRMs and sales infrastructure must serve the team, not burden them.Creating content - especially video - builds credibility and keeps agencies top-of-mind.Commercial culture thrives when revenue goals are shared and celebrated collectively.Chapters00:00 - Welcome to Future Fuzz and Introduction to Karl Loudon01:16 - From Design to Entrepreneurship: Karl's Origin Story03:48 - Lessons from Failing Early and Learning Sales05:19 - TED Talk on Failure and Embracing Change06:18 - Realizations from Mentors and Growing with Moobaloo10:52 - What "Selling with Soul" Really Means14:20 - The Sales Experience: SX and Soulful Journey Design19:35 - Hustle to Infrastructure: Lessons in Scaling Agencies22:56 - CRMs and Revenue Operations in Modern Agencies25:35 - Building Commercial Culture Through Shared Goals27:19 - The Power of Content and Video in Demand Generation30:29 - Consistency Beats Perfection in Content Creation32:26 - Embracing Individuality: Culture and Confidence in Contentt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Karl on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

In this episode Justin speaks to Julian Walker, the dynamic Group Managing Partner at Instinctif Partners, a firm at the forefront of insight-led communications. With a passion for unlocking potential, Julian's leadership fuels transformation, not just within his incredibly talented teams at Instinctif and Truth Consulting, but across the clients and brands they serve. His work is defined by a strategic blend of external communications, social engagement, and leadership that drives meaningful, sustainable impact.Beyond the boardroom, Julian is an adventurer at heart, having navigated jungles, deserts, and remote seas, sometimes with unintended detours. In addition to his communications activities, he writes on travel and humour, chaired a fund designed to empower and develop young people's true potential.TakeawaysJulian Walker emphasizes the importance of audience-centric communication.AI is often overhyped as a solution for communication challenges.Understanding where your audience is is crucial for effective messaging.The rush to automate can negatively impact employee development.Creativity thrives on collaboration and in-person interactions.The evolution of marketing communications has shifted from one-way to interactive.Investor communication must adapt to digital channels and audience needs.Management's control over a company's destiny is key to investor confidence.The UK market has potential for growth despite current challenges.Julian's books reflect his experiences and insights in travel and humor.Chapters00:00 Introduction to Julian Walker and Instinctif Partners02:50 Julian's Journey into Communications and Agency Life05:55 The Importance of Audience-Centric Communication09:00 Navigating the AI Hype in Communications11:51 Creativity in a Remote Work Environment15:01 The Evolution of Marketing Communications18:03 Investor Communication in the Digital Age20:49 Market Forces and Corporate Communication24:04 Optimism for the UK Market26:47 Julian's Books and Final ThoughtsLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Julian on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠⁠⁠In this episode, Marcus, Co-Founder of Tommy, shares how his global digital studio helps leading brands like Netflix, TikTok, and Amazon Prime stand out in crowded markets through the power of distinctiveness. He explains why true distinctiveness goes beyond being different, how emotional connections drive brand memorability, and how cognitive neuroscience is changing the way marketers think about building lasting brands.Marcus also unpacks the mistakes brands make by following category playbooks, the rise of fearless emerging brands, and why consistent, committed behaviors—not one-off stunts—build long-term brand loyalty. A must-listen for anyone serious about creating standout, future-proof brands.Guest BioMarcus is the Co-Founder of Tommy, a digital creative studio that partners with some of the world's leading brands, including Netflix, TikTok, YouTube, Amazon Prime, Paramount Pictures, Google, and Tottenham Hotspur. With offices in London, Los Angeles, and Singapore, Marcus leads a team that specializes in building distinctive, memorable brand experiences across global markets.Drawing on over 15 years of experience navigating Hollywood's fast-evolving marketing landscape, Marcus has become a recognized expert in brand distinctiveness. Under his leadership, Tommy developed the industry's first distinctiveness framework—rooted in cognitive neuroscience research—to scientifically measure how advertising impacts memory and emotional engagement. Today, Marcus helps brands cut through the noise, build lasting emotional connections, and drive true brand differentiation.TakeawaysDistinctiveness, not just difference, is key to brand success.Emotional connections make brands more memorable.Neuroscience shows how distinctiveness drives memory and action.Brands must commit to distinctiveness beyond one-off stunts.Consistency builds recognition and loyalty.Emerging brands win by being fearless; established brands by storytelling.Chapters00:00 Welcome and Introduction to Marcus from Tommy01:16 Founding Tommy and Early Challenges03:48 How Streaming Services Changed the Studio Marketing Game04:49 Distinctiveness vs. Differentiation in Branding06:37 Real-World Examples: Beauty and Whiskey Industry's Lack of Distinctiveness11:53 Building Standout Brands: Lessons from Engine Gin and Trip Drinks14:03 The Role of Neuroscience in Brand Memorability19:04 How Emerging Brands Can Rock the Market23:30 Disrupting the Travel Category: Lujo Hotel Case Study24:01 Mistakes Brands Make by Following Social Playbooks26:02 Why Brands Must Commit to Distinctive Behavior28:58 Closing: Where to Find Marcus and TommyLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Marcus on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠⁠In this episode, Ben Lilly, Co-Founder of Giant Leap Digital, reveals how his senior-led, remote-first agency is redefining how luxury and finance brands connect with high-net-worth audiences. He shares why empowering experienced talent leads to better outcomes, how traditional agency models fall short, and what the $65 trillion wealth transfer means for marketers.Ben also explores China's rise as a luxury leader, the evolution of wealth-driven consumer behavior, and why launching during tough times can be a long-term advantage. A sharp, strategy-packed conversation for anyone navigating the future of premium brand marketing.Guest BioBen Lilly is the Co-Founder and Managing Director of Giant Leap Digital, a consultancy that helps luxury and finance brands connect with high-net-worth audiences through strategic digital media. With a model built around senior talent and a distributed team, Ben leads a network of top-tier UK consultants who deliver premium creative, paid, owned, and earned campaigns—without the bloat of traditional agencies.Having previously led and sold one of the world's largest luxury digital agencies, Ben brings a rare combination of industry experience, global perspective, and entrepreneurial drive. At Giant Leap, he's redefining what it means to serve wealth-focused brands—delivering tailored, data-informed strategies that resonate with affluent audiences and scale impact in international markets.TakeawaysSenior-led, remote-first teams drive higher quality and productivity through autonomy and trust.Traditional agencies often fail clients by replacing senior sales teams with junior delivery teams.The “Great Wealth Transfer” is shifting luxury marketing toward ethical, culturally relevant values.China will overtake the U.S. as the largest luxury market by 2030, with local brands rising in prominence.Starting an agency in tough economic times builds resilience and long-term positioning.Chapters00:00 Welcome and Ben Lilly's Role01:14 Why Ben Started His Own Agency03:10 UK Marketing Market Challenges06:20 From Selling an Agency to Founding Giant Leap08:45 Building a Senior, Remote-First Team10:29 Empowerment Model Driving Productivity12:57 Nurturing Junior Talent Without Client Risk14:28 Targeting High Net Worth Audiences15:00 The Great Wealth Transfer: A Strategic Shift18:50 Cars as Investments: A New Asset Class20:33 Art Legacy vs. New Generational Values24:22 Global Expansion Plans: Dubai and Hong Kong26:29 China's Rise as the Luxury Leader28:38 BYD and the 5-Minute Battery Breakthrough30:06 Advice for Aspiring Agency FoundersLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Follow Ben on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠⁠In this episode, Morgan Ratcliffe, Co-Founder and Managing Director of Notist, unpacks how B2B companies can stand out in a digital world that favors boldness and storytelling. From launching the agency with his brother in a spare room to generating millions of views and driving 8-figure revenue for clients, Morgan shares how he's turning outdated B2B marketing playbooks on their head.He dives into the power of narrative-led content, what most businesses get wrong about personal branding and company pages, and why LinkedIn video is still an untapped goldmine. Morgan also breaks down why high-performing campaigns start with free, valuable “products for prospects,” how to run thought leadership ads, and the underrated art of pulling audiences off-platform. Whether you're a founder, marketer, or content strategist, this episode is packed with practical strategies for building relevance—and getting noticed.Guest BioMorgan Ratcliffe is the Co-Founder and Managing Director of Notist, a UK-based agency helping B2B companies stand out with story-driven marketing and bold digital strategies. Since launching the business with his brother just a few years ago, Morgan has scaled Notist into a powerhouse that generates tens of millions of LinkedIn impressions each month and delivers standout campaigns for brands ranging from the NHS to fast-growing tech firms.With a background that blends entrepreneurial hustle and creative instinct, Morgan has built a reputation for cutting through the noise in the B2B space. He specializes in translating business value into compelling narratives, building content engines that drive awareness and engagement, and leveraging modern platforms like LinkedIn for exponential reach. Whether he's advising clients on go-to-market moves or crafting viral campaigns, Morgan's approach is grounded in authenticity, attention, and results.TakeawaysNotist helps B2B companies stand out through story-driven marketing.Most B2B founders struggle to communicate their value clearly online.Community is built on shared interest, not just company updates.Campaigns—not one-off posts—drive momentum in B2B marketing.Video is an underused yet powerful tool for building visibility and trust.“Products for prospects” offer low-barrier, high-value lead generation.Thought leadership ads scale personal content to broader audiences.Chapters00:00 Welcome and Morgan's Role at Notist01:14 From Football to Founding: The Origin Story02:55 Early Growth: From Spare Room to 20-Person Team03:24 Why B2B Founders Struggle to Get Noticed Online05:18 Growing from Thousands to Millions of LinkedIn Views07:24 The Content Strategy That Changed the Game08:45 Personal Brand Cadence and Value Creation11:08 The Value-First Framework for B2B Company Pages13:19 Campaign-Driven B2B Marketing Strategy16:10 Rethinking LinkedIn Ads for High-Ticket B2B18:35 The Power of “Products for Prospects”20:31 Using Thought Leadership Ads to Scale Content23:38 Video in B2B: Why It's Still Underrated25:04 How Video Humanizes Brands and Drives Reach26:49 Should LinkedIn Go Longform? The Strategic Tradeoff28:44 Positioning Content Around Real Customer Pain Points30:35 Final Advice: Build Content That People Actually WantLinkedIn⁠⁠⁠⁠⁠⁠⁠Follow Morgan on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠⁠ business video podcasting ⁠⁠In this episode, Eoin Rodgers, Chief Marketing Officer at Atomic, breaks down what it really takes to connect with B2B buyers in a complex, ever-evolving marketplace. With nearly two decades of experience and deep specialization in European go-to-market strategy, Eoin reveals why many B2B tech companies—especially those expanding from the US into Europe—get buyer insights wrong, and how to fix it.He shares how Atomic uses behavioral insights, buyer psychology, and nuanced localization to help global tech brands like Salesforce and Slack achieve relevance and resonance. Eoin also explores the evolution of ABM, why content must go far beyond simple translation, and how humor and AI are playing increasing roles in modern B2B strategy. Whether you're selling to a CIO or building for scale, this episode is packed with perspective-changing insights.Guest BioEoin Rodgers is the Chief Marketing Officer at Atomic, an independent B2B marketing and employer branding consultancy working with some of the world's leading tech brands, including Salesforce, Slack, Stripe, and DocuSign.With nearly 20 years of agency-side experience, Eoin has led high-performing teams across strategy, digital, and client services—crafting go-to-market strategies and campaigns that drive measurable growth. He's built a reputation for translating complex propositions into clear, compelling messaging that cuts through the noise.Eoin's work sits at the intersection of branding, content, and demand generation, and he's passionate about helping companies find their voice in a crowded market. Whether he's guiding global marketing teams or rolling up his sleeves on creative, his approach is always grounded in clarity, curiosity, and impact.TakeawaysAtomic helps B2B companies understand their buyers better.B2B buyer psychology is often overlooked compared to B2C.CIOs think in systems, impacting how they make decisions.Understanding the diversity of the European market is crucial.Localization in marketing goes beyond just language translation.ABM has evolved and requires a strategic approach.Timing is critical in account-based marketing efforts.Creativity and humor can enhance B2B marketing effectiveness.AI tools are being developed to improve buyer insights.Understanding local market nuances is key for success.Chapters00:00 Welcome and Eoin's Role at Atomic01:18 Why B2B Buyer Insights Lag Behind B2C03:34 Understanding the Psychology of the CIO05:15 The Complex Role of CIOs in Buying Decisions06:39 Navigating Multi-Stakeholder Tech Purchases08:00 Why US Companies Misjudge European Markets09:22 Localization Beyond Language and Its Business Impact10:49 Cultural Nuances Across European Countries12:37 Channel Strategies and the Rise of Local Content14:46 Challenges in Localizing Video for European Markets15:42 The Evolution—and Dilution—of ABM17:37 The Real ROI of One-to-One ABM19:58 Balancing Investment and Return in ABM Strategy21:55 Timing, Renewals, and Long-Term Planning22:17 Why Humor and Personality Matter in B2B Branding23:07 Atomic's New AI-Powered Insight Tools24:51 Where to Find Atomic's Latest ResearchLinkedIn⁠⁠⁠⁠⁠⁠Follow Eoin on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Book a call with Justin on how to get into⁠⁠⁠⁠⁠ business video podcasting ⁠In this episode, Andy Crestodina, CMO and Co-Founder of Orbit Media, unpacks the smartest ways B2B marketers can leverage AI today—without falling for the hype. He introduces the concept of AI-powered gap analysis, a high-impact, underutilized tactic for improving website conversions by identifying what your pages are missing through the eyes of your audience. Andy also explores the rise of “non-human visitors”—AI agents that browse websites like humans—and what that means for SEO, conversion strategy, and digital PR. With his signature clarity and practical insights, Andy makes a compelling case for why marketers must adapt now to stay relevant in the age of AI.Guest BioAndy Crestodina is the Co-Founder and Chief Marketing Officer at Orbit Media, an award-winning digital agency specializing in SEO, content strategy, and visitor psychology.With over 20 years of experience, Andy has helped more than 1,000 businesses grow their visibility and generate leads through smarter digital strategy. He's the author of Content Chemistry (now in its 7th edition) and has published more than 600 articles on content marketing, analytics, and AI.A sought-after speaker, Andy delivers up to 100 talks each year at major conferences like Content Marketing World and MozCon. He also teaches at Northwestern University and Harbour.Space University.Beyond marketing, Andy is deeply committed to giving back. He co-founded Chicago Cause, a philanthropic initiative that has donated over $700,000 in digital services to nonprofits, and he's a certified Treekeeper with Openlands.TakeawaysAI-powered gap analysis is one of the most valuable and underutilized tools in B2B marketing today.Visual hierarchy matters—screenshots often outperform text or links when prompting AI for page feedback.Marketers must now optimize websites for AI agents, not just human users.A new layer of SEO and digital PR is emerging: training the bots to recommend your brand.Human connection, storytelling, and opinion will become the ultimate differentiators in a world of generic AI content.AI tools can still make factual and contextual mistakes—validation remains critical.Chapters00:00 Introduction to Andy Crestodina & Orbit Media01:15 Reflecting on changes in marketing over 2 years02:25 AI-powered gap analysis and why it's a game changer05:40 How to feed pages to AI for better analysis07:16 Visual hierarchy, screenshots, and conversion copy08:34 Limitations of AI when analyzing user experience09:26 Preparing your site for non-human AI visitors11:13 Agentic AI: bots evaluating your site like humans13:02 Making your site agent-friendly for future automation16:00 AI's impact on the software and startup ecosystem18:30 The risks of inaccurate AI bios and brand representation20:30 How to get AI to recommend your company22:29 Why podcasts and digital PR are now SEO tools23:45 What AI can't do: story, opinion, emotion, and connection25:37 Little Life Moments vs Large Language Models26:52 Closing thoughts on marketing in the age of AILinkedIn⁠⁠⁠⁠⁠Follow Andy on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here⁠

Check out Dreamdata.io for your free trial!In this episode, Steffen Hedebrandt, CMO and co-founder of Dreamdata, discusses how B2B companies can solve the complex challenge of marketing attribution. He explains how Dreamdata connects siloed data to reveal which campaigns actually drive revenue, offering marketers a clear picture of long, multi-touch customer journeys. Steffen also shares insights on audience targeting, real-time buying signals, and how AI is being integrated meaningfully into the platform.Guest BioSteffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence.A seasoned marketing leader known for his no-nonsense, results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today's fast-paced marketing environment.TakeawaysB2B marketing requires a different approach than B2C.Understanding customer journeys is crucial for effective marketing.Data silos can complicate the analysis of customer journeys.AI can enhance marketing efforts but should not be a gimmick.Attribution is key to understanding campaign effectiveness.Marketers should focus on the buying committee in B2B sales.Optimizing ad spend based on actual sales data is essential.Dream Data provides tools for tracking and analyzing customer journeys.Success stories highlight the effectiveness of data-driven marketing.Proactive marketing is necessary to support sales teams.Chapters00:00 Introduction to Steffen Hedebrandt & Dreamdata01:03 The origins of Dreamdata and solving B2B attribution02:44 Founding team dynamics and early challenges04:07 Complexities of B2B journeys vs B2C05:01 Key problems Dreamdata solves for B2B marketers06:55 Importance of ICP and tech integrations08:18 Common CRM systems used and data quality challenges09:33 Solving wasted budget and campaign ROI10:31 Account-based timelines and stakeholder insights11:20 Campaign-level ROI visibility and optimization12:38 Deal size variation and applicability across companies13:31 Real-time signals and proactive sales alerts14:59 Tracking without gating using IP resolution16:00 Engagement scoring vs lead scoring17:24 AI integration and feature roadmap at Dreamdata19:31 The value of AI as a means, not the end21:04 Solving the attribution problem in B2B22:48 First-touch attribution vs CRM default models23:32 Dealing with non-trackable marketing activities25:19 Tips for qualitative evidence and journey enrichment26:11 Case study: Insight Software and optimizing ad spend27:54 Audience Hub and hyper-targeted campaigns28:45 Matched audiences vs lookalikes on LinkedIn30:40 Free tools and benchmark reports from Dreamdata32:27 Benchmark: 211-day average B2B customer journey33:19 Understanding the B2B buying committee35:14 Where to find Steffen and the benchmark report36:13 Offline conversions and smarter ad training37:28 Attribution loops and campaign optimization38:47 20% CPA reduction through LinkedIn integration39:31 Wrap-upLinkedIn⁠⁠⁠⁠Follow Steffen Hedebrandt on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn hereBook a call with Justin on how to get into⁠⁠⁠ business video podcasting ⁠⁠

Book a call with Justin on how to get into⁠ business video podcasting In this episode, Aleksandar Besarovic, CEO of AIMFOX, joins us to discuss the future of LinkedIn outreach. Aleksandar shares his journey from cold email and SMS campaigns to building AIMFOX, a LinkedIn automation tool designed to enhance networking without violating platform rules. He breaks down best practices for cold outreach, how to avoid getting flagged, and why authenticity is key to making real connections. Plus, insights on the evolving landscape of LinkedIn, the rise of video content, and strategies to scale SaaS platforms successfully.Guest BioAleksandar Beserovic is the CEO of AIMFOX, a cutting-edge LinkedIn outreach tool designed to streamline and enhance networking efforts. Before founding AIMFOX in 2022, he co-founded Constellation, a company focused on solving digital marketing challenges. Aleksandar also brings a wealth of experience from his time at Ernst & Young, where he worked as a senior fraud expert.With a background in international law from the University of Belgrade, Aleksandar combines legal expertise with entrepreneurial insight to drive innovation in digital networking. In this episode, we explore the art of cold outreach and best practices for building meaningful LinkedIn connections.TakeawaysCold outreach has evolved significantly over the years.Understanding your ideal customer profile (ICP) is crucial.Authenticity is key in LinkedIn interactions.Using AIMFOX can streamline LinkedIn outreach efforts.Timing is essential in outbound sales strategies.Nurturing leads is as important as initial outreach.Avoid using fake accounts to prevent LinkedIn bans.Engagement on LinkedIn can lead to better connection rates.Video content is becoming increasingly important on LinkedIn.A well-planned go-to-market strategy is vital for launching new products.Chapters00:01 Introduction to Aleksandar Besarovic & AIMFOX01:16 The evolution from cold email to LinkedIn outreach02:34 Why LinkedIn became the next big focus04:07 The challenge of LinkedIn automation and platform policies06:25 How AIMFOX ensures compliance and minimizes risk10:16 Best practices for LinkedIn outreach messages12:02 The right way to start conversations (without spamming)15:03 The numbers game—maximizing connection rates17:10 Why providing value before pitching is key19:14 The importance of staying active on LinkedIn20:46 Finding and engaging with the right prospects24:29 How to leverage post engagement for outreach27:15 Strategies for launching a SaaS product successfully30:46 The future of LinkedIn—video, engagement, and content shifts33:43 Will LinkedIn launch a podcast platform?35:07 Closing thoughts & where to find AleksandarLinkedIn⁠⁠⁠Follow Aleksandar on LinkedIn here⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here

Book a call with Justin on how to get into ⁠business video podcasting ⁠In this episode, Frank Sondors, CEO and co-founder of SalesForge, breaks down how AI-driven sales execution is reshaping outbound strategy. Frank shares how SalesForge's AI agent enhances cold outreach, optimizes email personalization at scale, and increases response rates—all while keeping human sales reps at the center of the process.He explains why email deliverability is the biggest challenge in outbound sales, how to structure cold email campaigns for maximum engagement, and why a multichannel approach (email, LinkedIn, and VoIP) is key to improving conversions. Frank also discusses the future of AI in sales, the common mistakes companies make when adopting automation, and why AI should empower teams—not replace them.Beyond sales execution, Frank shares his unique approach to community-building through WhatsApp and Slack, revealing how fostering engaged communities can drive business growth and create superfans.If you're looking to scale outbound sales, improve your AI strategy, or build a stronger sales community, this episode is packed with valuable insights.TakeawaysAI agents are revolutionizing sales execution.Personalized emails significantly improve response rates.Speed in responding to leads is critical for success.Community building can enhance brand loyalty and engagement.Sales teams should leverage AI to complement human efforts, not replace them.Optimal days for sending emails are Tuesday to Thursday.Email durability is essential to avoid spam filters.WhatsApp communities can foster high engagement and open discussions.SalesForge combines AI with human interaction for effective sales strategies.The future of sales will see more integration of AI and automation.Chapters00:01 Introduction to Frank Sondors & SalesForge01:45 The rise of AI agents in sales execution04:23 How AI personalizes outreach at scale07:01 Overcoming email deliverability challenges08:54 Best days and times to send cold emails11:06 The power of multichannel outreach (email, LinkedIn, VoIP)13:10 AI vs. human roles in outbound sales14:45 The future of AI-driven sales & market disruption18:45 Why AI won't replace humans in sales19:58 Building a sales community with WhatsApp & Slack21:52 How community-driven growth creates superfans24:29 Closing thoughts & where to find FrankLinkedIn⁠⁠Follow Frank on LinkedIn here⁠⁠⁠⁠Follow Justin on LinkedIn here

Book a call with Justin on how to get intobusiness video podcasting Link to book “Built to sell” -https://builttosell.com/Connect withJustin VajkoJustin Campbell interviews Justin Vajko, a pioneer in video marketing for B2B companies. They discuss the evolution of video marketing in the world of B2B and the changing expectations of different generations regarding content consumption. Vajko shares insights on leveraging LinkedIn for B2B marketing, the importance of engagement, and how video can build trust with audiences. The conversation also touches on the challenges posed by AI-generated content and the necessity of authentic human interaction in digital marketing.TakeawaysVideo marketing is essential for B2B companies today.Building a productized service is crucial for scaling a business.COVID-19 has accelerated the acceptance of video as a marketing tool.Generational shifts are changing how content is consumed.AI-generated content often lacks authenticity and value.Engagement on LinkedIn is key to visibility and success.Video content can significantly increase audience trust.Networking on LinkedIn is more effective than posting and ghosting.Creating content with a buddy can enhance relationships and output.Video is a powerful tool for establishing authority in the B2B space.Chapters00:00 Introduction to Video Marketing and Its Importance03:06 The Journey to Video Marketing05:53 The Impact of COVID and Changing Generational Expectations08:58 Navigating AI in Content Creation11:56 Leveraging LinkedIn for B2B Video Marketing14:57 Maximizing Engagement on LinkedIn18:05 Building Trust Through Video Content

Summary Stephen Knight, founder of Pimento, exposes the flaws in traditional agency models and explains why independent agencies are thriving. He breaks down the shift away from big agency networks, the rise of in-housing, and how the “Hollywood model” of assembling top talent is reshaping marketing. Expect bold insights on the future of agencies, client relationships, and why adaptability is key to survival. Guest Bio Stephen Knight Founder CEO of Pimento - the UK's leading independent marketing agency & consultancy network, Chairman of utc.travel, Joint Founder of Now Next Why, Entrepreneur, NED, Trustee and Consultant. A former Advertising Executive, Brand & Marketing Director and CMO with 35 years sales and marketing experience. Stephen has held a variety of positions at major international agencies including Dorland, Lowe Howard-Spink and WCRS. Five years with the Walt Disney Company as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa. In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg's accounts. Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005. From 2013-2016 Stephen extended his role at Pimento with interim contracts at SSE as Head of Brand, Marketing and CMO. Stephen is married with three children, and in addition to his responsibilities at Pimento he is a NED of Ebico, a not-for-profit energy company and a trustee of their charity, Chairman of UTC.travel the UK's first subscription travel brand, Chairman of Now Next Why a Growth advisory and M&A consultancy for agencies. Pimento, is an innovative full-service marketing agency. Established in 2005, Pimento stands out by connecting over 175 independent agencies and consultants to offer a comprehensive range of marketing services. Their tailored approach pulls from a network of more than 6,000 marketing experts, enabling them to craft bespoke teams designed to meet the unique needs of each client. From global brands to start-ups, Pimento's flexible model drives business growth and redefines the traditional marketing structure. www.pimento.co.uk Now Next Why is a growth advisory and M&A consultancy for agencies https://nownextwhy.co.uk UTC Travel, the UK's first members-only travel club, accessible at www.utc.travel. UTC Travel offers exclusive access to travel at trade prices for a modest monthly or annual subscription, appealing to forward-thinking businesses that want to provide their teams with travel perks. This unique benefit can help employees save thousands on personal travel—for just the cost of a coffee each month. Chapters 00:00 Introduction to Stephen Knight and Pimento 02:20 The Agency Model Is Broken: Here's Why 04:45 The Rise of Independent Agencies and Why It Matters 07:00 Inside Pimento: A New Way to Build Marketing Teams 09:30 The In-Housing Trend: What Clients Get Wrong 11:45 How the “Hollywood Model” Is Changing Marketing 14:15 Why Client-Agency Relationships Are Falling Apart 16:30 The Death of Agency Mystique: What Happened? 18:55 The Future of Marketing Agencies: Survive or Die 21:15 Who Thrives in Pimento's Network and Why 23:00 Closing Thoughts and Where to Find Pimento LinkedIn ⁠Follow Stephen on LinkedIn here⁠ ⁠Follow Justin on LinkedIn here

Summary In this episode of Future Fuzz, host Justin Campbell sits down with Charlotte Graham-Cumming, CEO of Ice Blue Sky, to challenge traditional B2B marketing practices. Charlotte critiques Marketing Qualified Leads (MQLs) as outdated vanity metrics and champions Marketing Qualified Accounts (MQAs) as a better way to measure engagement. She highlights the power of data-driven strategies, including how AI can reduce churn and accelerate sales cycles, and discusses the impact of account-based marketing (ABM). Charlotte also shares her journey as a female leader in tech, reflecting on overcoming challenges and fostering confidence in leadership. Guest Bio Charlotte is the founder and CEO of Ice Blue Sky, a leading B2B marketing agency specializing in strategic and account-based marketing (ABM) solutions for global technology brands. With over 16 years of experience, she has helped clients such as Cisco, Citrix, IBM, and Brother achieve their growth and success goals through innovative, impactful campaigns. Charlotte is an active member of a network of entrepreneurs, where she collaborates with peers to exchange best practices and drive mutual success. She is passionate about crafting effective marketing strategies, enabling sales teams, and building strong partner channels. As a contributor to a bestselling business book and a recipient of multiple awards, Charlotte's work has been widely recognized for its impact. She enjoys working with individuals who share her vision and values and is always eager to embrace new opportunities to learn and contribute. Chapters 00:00 Introduction to Charlotte Graham-Cumming and Ice Blue Sky 02:21 Why MQLs Are Failing Marketing and Sales 06:01 The Shift to Marketing Qualified Accounts (MQAs) 09:21 Using Psychology to Align Marketing and Sales 14:01 Leveraging AI to Analyze and Improve Data 18:51 Personalization and the Power of ABM 21:16 Founding Ice Blue Sky: Simplifying Complexity 23:43 Breaking Barriers: Female Leadership in Tech Marketing 26:04 Social Conditioning and Building Confidence as a Leader LinkedIn Follow Charlotte on LinkedIn here Follow Justin on LinkedIn here Instagram Follow Charlotte on Instagram here

Book a call with Justin about video podcasts and content creation for B2B Sales - https://hubspot.salessource.ai/meetings/justin1137 Special Offer for Listeners As a listener of Future Fuzz: The Digital Marketing Podcast, you can enjoy 20% off your first month of subscription—but hurry, this offer is only available to the first 100 subscribers! Reach out to Justin for the discount link! Summary In this episode of Future First, Justin Campbell interviews Margaret Sikora, CEO of Woodpecker, who shares her inspiring journey from junior supporter to leading a SaaS powerhouse. The conversation delves into the importance of outbound marketing in today's economy, effective cold outreach strategies, and the challenges of email deliverability. Margaret emphasizes the need for relevance in messaging and discusses Woodpecker's innovative B2B marketing strategies, including their successful partner program. As a female CEO in a traditional market, she reflects on her experiences and offers valuable leadership insights. About Margaret: Margaret serves as the CEO of Woodpecker.co, a Polish SaaS startup that automates sales processes and gets your messages delivered to the main inbox. She began her journey with Woodpecker as a Junior Supporter and has been with the company for nine years, holding positions such as Head of Product, Interim Manager, and COO up to CEO, actively supporting Woodpecker's growth through scaling phases.  Leveraging her expertise gained during her PhD in law, she is passionate about building SaaS solutions tailored to real market needs, based on feedback and close collaboration with clients, which enables her to execute a product-led growth strategy and achieve the company's long-term success. Chapters 00:00 Margaret Sikora's Inspiring Journey to CEO 02:51 The Importance of Outbound Marketing in Today's Economy 06:04 Mastering Cold Outreach: Best Practices and Strategies 08:57 Building Relevance in Outbound Messaging 12:13 Navigating the Challenges of Email Deliverability 14:57 Woodpecker's B2B Marketing Strategies and Partner Programs 17:46 The Role of a Female CEO in a Traditional Market 21:03 Leadership Insights and Quickfire Questions Click here to follow Margaret on LinkedIn Click here to follow Justin on LinkedIn

Book a call with Justin about video podcasts and content creation for B2B Sales - https://hubspot.salessource.ai/meetings/justin1137 Summary: In this episode, Patrick Ryan shares his extensive career journey in the marketing and advertising industry, detailing his experiences working with major global brands and leading large agencies. He discusses the challenges and triumphs of pitching for significant accounts, the evolution of the agency landscape, and the growing trend towards independent agencies. Patrick also introduces his new consultancy, 300, which leverages AI technology through Neo to enhance agency growth and efficiency. Takeaways: Patrick Ryan's career spans decades in the global marketing and advertising industry. He transitioned from architecture to marketing by chance, discovering his passion for the field. Working in large agencies has provided Patrick with invaluable experiences and connections. The landscape of the advertising industry has shifted towards technology and independent agencies. Pitching for major accounts can be a complex and lengthy process, often involving extensive collaboration. Patrick emphasizes the importance of internal growth capabilities within agencies. The introduction of AI in agency processes can significantly enhance efficiency and creativity. 300 aims to provide a holistic growth capability for agencies, integrating technology and strategy. Neo, the AI tool, automates many routine tasks, allowing teams to focus on strategic thinking. Patrick expresses excitement about the future and the opportunities that come with running his own consultancy. #Leadership #Communication #Innovation #AgencyLife #GrowthMindset #AIinBusiness #StrategyDevelopment #MarketingSuccess #HighPressureSituations #CreativeSolutions Bio: Patrick Ryan - Founder of 300, a marketing growth consultancy that harnesses senior industry talent with cutting edge AI to help agencies build for strategic growth. Patrick has 25 years experience of working within the world's biggest media agency networks and holding companies, with his previous role being the WW Chief Commercial Officer at PHD. Partick started 300 with the mission to help agencies look a growth holistically by harnessing Brand Fame (marcoms), Winning More (Pitch excellence) and Delivering Experiences (Asset production). 300 is powered by NEO (Neural Executive Officer), their proprietary AI platform, that helps automate two-thirds of lower value tasks so the team can focus on the final third that really matters - innovation and impactful strategic consultancy. Click here to follow Patrick on LinkedIn Click here to follow Justin on LinkedIn

Summary In this episode of FutureFuzz, Justin Campbell and Neil Schambra-Stevens discuss the importance of kindness in the workplace, especially during high-pressure situations. They explore how kindness can enhance communication, reduce triggers, and foster a supportive community. Neil shares practical strategies for implementing kindness and effective communication in fast-paced environments, emphasizing the need for active listening and emotional intelligence. The conversation highlights the significance of creating a calm space for dialogue and the impact of small acts of kindness on team dynamics. Takeaways Creating content that helps people is essential for community building. Kindness is about enabling others to feel seen, heard, and valued. Listening is often overlooked but is a crucial communication skill. Effective communication requires asking good questions and practicing active listening. All statements are neutral; our thoughts and emotions shape our reactions. Taking a pause can prevent misunderstandings and emotional triggers. Meetings should be structured to allow for effective communication and decision-making. Implementing kindness in the workplace can lead to more productive and engaged teams. Encouraging vulnerability in team settings fosters trust and openness. Simple practices like check-ins can significantly enhance team dynamics. #Kindness #Communication #EmotionalIntelligence #CommunityBuilding #Workplace #Wellbeing #ListeningSkills #Coaching #HighPressureSituations #RemoteWork #EffectiveMeetings Click here to follow Niel on LinkedIn Click here to follow Justin on LinkedIn 

Summary Challenges around content in the market in general  What content is really cutting through One of the first paid bloggers in the Netherlands - Converse  Experience in the world of podcasting You need to execute and you need to do it well. It's a cheap sales pitch and people just get it.  Taking a true editorial approach Don't do 6 things on linkedin that are shit > focus your efforts on the big things and do them well.  Takeaways Rencor started as a solution for SharePoint challenges. The shift to cloud collaboration created new governance needs. Marketing to IT departments requires understanding non-technical problems. Problem awareness is crucial for effective communication. Customers are increasingly doing their own research before reaching out. Focusing on specific marketing strategies increases efficiency. Data enrichment helps in understanding customer profiles better. AI can assist in marketing but requires careful implementation. Quality of marketing efforts is more important than quantity. European startups face unique challenges in innovation compared to the US. Bio  Matthijs Tielman is the co-founder of The Content Department based in Amsterdam.   Content marketing has been the main thread of interest and expertise running through-out his career, and as he points out content marketing is simply ‘‘making things your audience actually want to see'  He cares about helping brands transition from advertising that interrupts an audience to content that creates value. Matthijs brands like Samsung, Henkel and Relevance Learning truly engage with their audience. Click here to follow Matthijs on LinkedIn Click here to follow Justin on LinkedIn 

Matthias's Bio Matthias Siedl is the VP of Marketing at Rencore, with a strong background in business to business marketing and PR with a degree in American culture studies and media law from Ludwig Maximilians University in Munich.  His mission is to help enterprises stay in control of their Microsoft collaboration technology. The Rencore team achieve this by providing insights, advice, and actionable ways to manage platform growth. Summary In this episode of Future Fuzz, Justin Campbell interviews Matthias Seidel, VP of Marketing at Rencor. They discuss the evolution of Rencor, its focus on cloud governance solutions, and the challenges of marketing technical products to IT departments. Matthias shares insights on effective marketing strategies, the importance of problem awareness, and the role of data enrichment and AI in marketing. They also explore the international outlook of Rencor and the innovation challenges faced by European startups. Takeaways Rencor started as a solution for SharePoint challenges. The shift to cloud collaboration created new governance needs. Marketing to IT departments requires understanding non-technical problems. Problem awareness is crucial for effective communication. Customers are increasingly doing their own research before reaching out. Focusing on specific marketing strategies increases efficiency. Data enrichment helps in understanding customer profiles better. AI can assist in marketing but requires careful implementation. Quality of marketing efforts is more important than quantity. European startups face unique challenges in innovation compared to the US. ⁠Click here to follow Matthias on LinkedIn⁠ ⁠Click here to follow Justin on LinkedIn⁠

Summary In this episode of FutureFuzz, Justin Campbell interviews Patrick Thorp, a seasoned revenue strategist and fractional chief revenue officer. They discuss the importance of creating content that helps people, building a community, and effective sales strategies, particularly in the B2B space. Patrick shares insights on the significance of conversations in sales, the challenges of modern communication, and the evolving landscape of LinkedIn. They also explore the role of data in outreach, the impact of automation, and the value of in-person interactions in a hybrid work environment. Takeaways Creating content that helps people is essential for success. Outbound sales should prioritize phone communication Building a community around your brand fosters loyalty. Conversations are the key metric for effective sales strategies. Data enrichment is crucial for effective outreach. LinkedIn has become less effective for direct selling. Voice notes can enhance communication on social platforms. Automation can streamline processes but lacks personal touch. In-person interactions are invaluable for team dynamics. The workplace is shifting towards more flexible arrangements. Useful Links: Useful Links: TitanX Justin Michaels books Follow: Click here to follow Patrick on LinkedIn Click here to follow Justin on LinkedIn