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Thanks to our Partners, App Fueled and Shop BossWhen car count dips and phones go quiet, the first call most shop owners make is to their marketing company. But what if the issue isn't the marketing at all?In this episode, I sit down with Stan Stokes, creator of GuestX, to talk about a problem every shop owner faces but most misunderstand figuring out why leads aren't turning into customers. Stan's been deep in the world of marketing and operations for nearly two decades, and he's built a tool that shines a light on what's really happening between the phone ringing and a car showing up in your bay.We'll dig into topics like lead quality vs. lead conversion, how your service advisors might be unknowingly costing you business, the difference between perceived and actual appointments, and why the phrase “price shopper” might be more excuse than reality.This episode isn't about assigning blame. It's about owning your process, getting real insight, and making the moves that will fill your bays with the right cars and the right customers.Thanks to our Partners, App Fueled and Shop BossThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Guestx.com Show Notes with TimestampsIntroduction and Sponsor Acknowledgements (00:00:01) Brian introduces the podcast, guest Stan Stokes, and thanks the sponsors.Stan's Marketing Background and Industry Evolution (00:02:12) Stan shares his marketing experience, the shift from traditional to digital, and the importance of operationalizing data.Marketing vs. Operations: Who's Responsible for Slowdowns? (00:04:19) Discussion about the misconception that marketing is always to blame when business slows down.Defining Leads and Conversion Rates (00:08:21) Stan explains the need to redefine "lead," discusses lead-to-customer conversion rates, and the importance of classifying calls.Consumer Behavior and the Myth of Price Shoppers (00:16:42) Explores why callers ask about price, the reality of “price shoppers,” and how service advisors should handle these calls.Common Service Advisor Mistakes on Calls (00:20:02) Analysis of patterns and mistakes service advisors make that cause shops to lose opportunities.Traits of Top Performing Service Advisors (00:27:24) Discussion on inherent and learned traits, comfort with conflict, and what motivates high performers.Right Person, Right Seat: Importance of Fit (00:37:24) The necessity of having the right people in the right roles and taking action when someone is a poor fit.Measuring and Improving Performance with Guest X (00:40:36) How Guest X helps shop owners measure booking rates, arrival rates, and process compliance.Daily Notifications and Actionable Insights (00:45:09) Description of the daily report Guest X sends, enabling proactive follow-up and process improvement.Perceived vs. Actual Appointments (00:48:25) The difference between real and “perceived” appointments, and why clear commitments matter.Controlling the Conversation and Listening Skills...
If you've ever felt like your Google Ads were rockin' one month and dead the next, you're not crazy, and you're not alone. In this episode, I'm joined by two of my favorite people, our COO, Hallie Wasinger, and lead CSM, Danni Marks, as we unpack the wild ride that is Google Ads.This isn't a blame game or finger-pointing session. It's an honest, behind-the-scenes look at what happens when ad performance drops, whether it's caused by us making strategic changes or Google flipping switches behind the curtain. From the algorithm updates that wrecked March 2024 to the subtle behavioral shifts we're seeing now in 2025, we cover it all.You'll hear why turning off your ads when things get tough might be the worst move, how Local Services Ads (LSA) are stepping in to fill the gap, and why online scheduling isn't just convenient, it's essential. We'll even dig into how your website content and your service advisors' phone skills could be the hidden heroes or villains in your marketing success.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)GOOGLE LOCAL SERVICES ADSGoogle's Local Service Ads – Everything You Need To Know - BlogGoogle's New Local Service Ads: What Auto Repair Shops Need to KnowHaving Patience With Google Ads With Hallie WasingerPatience is Key With New Google Ads - BlogShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics
If you've ever felt like your Google Ads were rockin' one month and dead the next, you're not crazy, and you're not alone. In this episode, I'm joined by two of my favorite people, our COO, Hallie Wasinger, and lead CSM, Danni Marks, as we unpack the wild ride that is Google Ads.This isn't a blame game or finger-pointing session. It's an honest, behind-the-scenes look at what happens when ad performance drops, whether it's caused by us making strategic changes or Google flipping switches behind the curtain. From the algorithm updates that wrecked March 2024 to the subtle behavioral shifts we're seeing now in 2025, we cover it all.You'll hear why turning off your ads when things get tough might be the worst move, how Local Services Ads (LSA) are stepping in to fill the gap, and why online scheduling isn't just convenient, it's essential. We'll even dig into how your website content and your service advisors' phone skills could be the hidden heroes or villains in your marketing success.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)GOOGLE LOCAL SERVICES ADSGoogle's Local Service Ads – Everything You Need To Know - BlogGoogle's New Local Service Ads: What Auto Repair Shops Need to KnowHaving Patience With Google Ads With Hallie WasingerPatience is Key With New Google Ads - BlogShow Notes with TimestampsIntroduction and Setting the Stage (00:00:01) Hosts introduce themselves, the topic (Google Ads roller coaster), and thank sponsors.The Reality of Google Ads Management (00:01:17) Discussion on misconceptions about Google Ads being "on/off" and the need for ongoing optimization.Client Feedback and Trusting the Process (00:03:06) Importance of client feedback, knee-jerk reactions, and trusting expert teams during ad fluctuations.Addressing Industry Concerns and Performance Drops (00:04:01) Responding to industry chatter about ad performance drops and explaining the episode's educational intent.Impact of Large-Scale Changes in Google Ads (00:05:15) How significant campaign changes trigger the learning phase and temporarily impact performance.Client Involvement and Its Effects (00:06:22) Challenges when clients request frequent changes and the need for education and boundaries.Troubleshooting Declining Results (00:08:04) Example of troubleshooting an underperforming account and the impact of repeated budget cuts.Google-Initiated Changes: The Great Ads Exodus (00:09:30)
August might feel far off, but now's the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it's all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You'll hear why now's the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you're looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one's for you.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)August Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Caroline, thanks sponsors, and sets up the episode's focus on August marketing preparation.August Marketing Overview & Back-to-School Themes (00:00:59) Discussion of August marketing, back-to-school prep, safety, community drives, and planning for fall events.Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics.Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students' cars, and timing service appointments.August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving.National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.National Aviation Week & Coast Guard Day (00:11:18) Ideas for local collaborations, celebrating aviation, Coast Guard, and sharing personal or community stories.Stop on Red Week & School Zone Safety (00:14:23) Promoting back-to-school safety tips, school zone awareness, and safe driving reminders.Sturgis Motorcycle Rally & International Clown Week (00:14:59) Mentions the Sturgis Rally and shares humorous stories about clowns, with ideas for lighthearted shop content.August Days of the Month Overview (00:17:01) Notes that August has fewer auto-repair-relevant days, but highlights a few for creative marketing.Worldwide Web Day (00:17:22) Encourages shops
August might feel far off, but now's the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it's all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You'll hear why now's the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you're looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one's for you.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)August Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Caroline, thanks sponsors, and sets up the episode's focus on August marketing preparation.August Marketing Overview & Back-to-School Themes (00:00:59) Discussion of August marketing, back-to-school prep, safety, community drives, and planning for fall events.Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics.Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students' cars, and timing service appointments.August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving.National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.National Aviation Week & Coast Guard Day (00:11:18) Ideas for local collaborations, celebrating aviation, Coast Guard, and sharing personal or community stories.Stop on Red Week & School Zone Safety (00:14:23) Promoting back-to-school safety tips, school zone awareness, and safe driving reminders.Sturgis Motorcycle Rally & International Clown Week (00:14:59) Mentions the Sturgis Rally and shares humorous stories about clowns, with ideas for lighthearted shop content.August Days of the Month Overview (00:17:01) Notes that August has fewer auto-repair-relevant days, but highlights a few for creative marketing.Worldwide Web Day (00:17:22) Encourages shops
The environment of dental hygiene school can be an emotional rollercoaster. This is no different once you get yourself out into the field of dentistry and you begin your journey as a clinical hygienist. In this epside, I speak on the power of positive intention and controlling the environment of yourself. The conversation we have with ourselves and others are important and create the environment we live and breathe.Time Management Prioritization Quiz - Find out how you rate HERE Check out my free scorecard for students - you can rank yourself on how you are doing to take action on the steps toward being a successful college student. Sign up on the Google doc HERE - I will send along your scorecard to use the entire time you are enrolled in school. Study Sheets: https://thehappyflosserrdh.etsy.com/ Specialized Course: How to be successful in Dental Hygiene Schoolhttps://billie-lunt-s-school.teachable.com/p/how-to-be-successful-in-dental-hygiene-schoolOther Podcasts: blog.feedspot.com/dental_hygiene_podcasts/ Take a look at a recent product I have tried and recommend. bit.ly/thehappyflosser promo code: HAPPYFLOSSER Tooth fairy escape room Here Email Me: HappyflosserRDH@gmail.comBillie Lunt Media Kit: https://www.canva.com/design/DAGaiUvmKTI/R8NEtEIUAwS9pptthWb6QQ/view?utm_content=DAGaiUvmKTI&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hb5fb9186b2
Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That's exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn't fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you're ready to stop being just another shop and start being the shop, this one's your playbook. It's about way more than fixing cars, it's about building a brand, creating a connection, and delivering a customer experience that people can't stop talking about.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Brittany Hodak - websiteFollow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experienceFollow Brittany on Instagram, Facebook, YouTubeShow Notes with TimestampsIntroduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.Brittany's Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father's influence, and her passion for customer experience.Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.Brittany's Book & Super Approach (00:04:30) Introduction of Brittany's book "Creating Superfans" and the SUPER framework.Shark Tank & Notable Clients (00:04:30) Brittany's Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.Branding & Audience Engagement (00:09:18) Kim discusses Brittany's branding, engaging presentations, and the importance of thoughtful...
Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That's exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn't fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you're ready to stop being just another shop and start being the shop, this one's your playbook. It's about way more than fixing cars, it's about building a brand, creating a connection, and delivering a customer experience that people can't stop talking about.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Brittany Hodak - websiteFollow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experienceFollow Brittany on Instagram, Facebook, YouTubeShow Notes with TimestampsIntroduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.Brittany's Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father's influence, and her passion for customer experience.Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.Brittany's Book & Super Approach (00:04:30) Introduction of Brittany's book "Creating Superfans" and the SUPER framework.Shark Tank & Notable Clients (00:04:30) Brittany's Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.Branding & Audience Engagement (00:09:18) Kim discusses Brittany's branding, engaging presentations, and the importance of thoughtful...
This week, Henno and Bryan discuss Henno's health scare, his trip home, the loss of Bryan's mom, and more! It gets emotional, so brace yourself! Helpful links: Suicide Prevention Lifeline dial 988 or 1-800-273-8255 https://suicidepreventionlifeline.org/ https://www.crisistextline.org/ Text HOME to 741741 for help https://www.nami.org/NAMI/media/NAMI-Media/Helpline/NAMI-National-HelpLine-WarmLine-Directory.pdf Call 211 for help or go to 211.org https://coda.org/ https://www.gamblersanonymous.org/ga/ translifeline.org Trans Lifeline 1-877-565-8860 Ways to contact the show: Website: Thecrazylifepodcast.weebly.com E-mail: thecrazylifepodcast@outlook.com Twitter/X: @thecrazylifepod Bryan's Twitter: @stewnami or @salty_language Bryan on Bluesky: @stewnami Henno's Twitter: @idahenno Henno on Bluesky: @idahenno Henno's Fb/Instagram Henno Heitur Bryan's Other Podcast: saltylanguage.com Bryan's Blog: https://stewnami.wordpress.com/ Facebook Group: https://www.facebook.com/groups/crazylifepodcast/ iHeart Radio: http://www.iheart.com/show/263-The-Crazy-Life/ Google Play: http://thecrazylife.libsyn.com/gpm Blubrry: https://www.blubrry.com/the_crazy_life/ Spotify: https://open.spotify.com/show/2irC3XxOJMEuzKtWliHiBM tangentboundnetwork.com Apple Podcasts: https://podcasts.apple.com/au/podcast/the-crazy-life/id1008617039 Stitcher: http://goo.gl/BDeUCZ YouTube: https://www.youtube.com/channel/UCrj15dasmUUfzZz3Oeu_9uA TuneIn: https://tunein.com/podcasts/Mental/The-Crazy-Life-p1149126/ Intro Music is "Life Sux" by Henno
Learning Eruption Dates as a dental hygiene student can be challenging. It can be easy to confuse the teeth and eruption patterns as you are learning. Study hacks are much appreciated and can go a long way in saving you time and energy in dental hygiene school.In this episode, I break down the easiest way I have found to teach the eruption dates using a phone number hack that has been tested on hundreds of students. Time Management Prioritization Quiz - Find out how you rate HERE Check out my free scorecard for students - you can rank yourself on how you are doing to take action on the steps toward being a successful college student. Sign up on the Google doc HERE - I will send along your scorecard to use the entire time you are enrolled in school. Study Sheets: https://thehappyflosserrdh.etsy.com/ Specialized Course: How to be successful in Dental Hygiene Schoolhttps://billie-lunt-s-school.teachable.com/p/how-to-be-successful-in-dental-hygiene-schoolOther Podcasts: blog.feedspot.com/dental_hygiene_podcasts/ Take a look at a recent product I have tried and recommend. bit.ly/thehappyflosser promo code: HAPPYFLOSSER Tooth fairy escape room Here Email Me: HappyflosserRDH@gmail.comBillie Lunt Media Kit: https://www.canva.com/design/DAGaiUvmKTI/R8NEtEIUAwS9pptthWb6QQ/view?utm_content=DAGaiUvmKTI&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hb5fb9186b2
This is the final part of a 4 part series on career. Today we will talk about the following.You can't run from failure.Recognition is rare.It's always progress over perfection.Success takes time.The world doesn't owe you anything.Other Podcasts you can checkPahayan Media Malayalam PodcastPenpositive Outclass English PodcastVayanalokam Malayalam Book PodcastCinema Malayali Movie Podcast
Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?There's something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That's exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it's not always the fanciest place that leaves the biggest impact. It's the people. The vibe. The way you're made to feel.This isn't just vacation talk, it's packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You'll laugh, you'll probably want to book a trip, but more importantly, you'll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Buy Back Your TimeSweet Ice Willie Taxi & Tours Rum Runner BVIPlan with the ProsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media...
Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?There's something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That's exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it's not always the fanciest place that leaves the biggest impact. It's the people. The vibe. The way you're made to feel.This isn't just vacation talk, it's packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You'll laugh, you'll probably want to book a trip, but more importantly, you'll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Buy Back Your TimeSweet Ice Willie Taxi & Tours Rum Runner BVIPlan with the ProsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media...
Dental hygiene school can be challenging. It is hard to apply dental hygiene theory to clinical practice and recall all the important information you learn. Connecting the dots on information is especially difficult when you are first learning how to perform an assessment on your patient. Suzanne Vila and I have a conversation about ways students can effectively connect the dots and take some of the really difficult to understand information and make it easier to learn. Suzannne is full of create ideas and fun learning! Additional resources: Check out my free scorecard for students - you can rank yourself on how you are doing to take action on the steps toward being a successful college student. Sign up on the Google doc HERE - I will send along your scorecard to use the entire time you are enrolled in school. Study Sheets: https://thehappyflosserrdh.etsy.com/ Specialized Course: How to be successful in Dental Hygiene Schoolhttps://billie-lunt-s-school.teachable.com/p/how-to-be-successful-in-dental-hygiene-schoolOther Podcasts: blog.feedspot.com/dental_hygiene_podcasts/ Take a look at a recent product I have tried and recommend. bit.ly/thehappyflosser promo code: HAPPYFLOSSER Tooth fairy escape room Here Email Me: HappyflosserRDH@gmail.com
Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros' hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they'll use.You'll hear how last year's event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you've already got, this episode gives you a behind-the-scenes look at what to expect, what you'll walk away with, and why West Point is the perfect backdrop for this kind of transformative work.Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Plan With The Pros Get In Touch With the Guest: Savannah Garrett Meet The Team Schmidt Auto CareShow Notes with TimestampsIntroduction and Welcome (00:00:10) Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event. Event Overview (00:02:19) Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements. Savannah's Experience (00:05:13) Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role. Networking Importance (00:06:09) The value of networking with peers in the industry and sharing marketing strategies is emphasized. Marketing Plans Discussion (00:09:19) Savannah discusses her existing marketing plans and areas where she sought improvement during the event. Collaboration Insights (00:12:14) The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted. Event Hosting Benefits (00:12:57) Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation. Camaraderie and Learning (00:15:08) Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned. Building Relationships (00:15:32) Discussion on the importance of relationships and collaboration among women in the automotive industry.Mentorship and Growth (00:17:04) Reflections on mentoring young professionals and the influence of women leaders in the industry.Inclusivity in Events (00:19:38) Announcement of opening the "Plan with the Pros" event to...
Want a real marketing plan that doesn't live in your head or on a bunch of sticky notes?In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros' hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they'll use.You'll hear how last year's event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you've already got, this episode gives you a behind-the-scenes look at what to expect, what you'll walk away with, and why West Point is the perfect backdrop for this kind of transformative work.Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business.Thank you to our friends at RepairPal for providing you with this episode. RepairPal's Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Plan With The Pros Get In Touch With the Guest: Savannah Garrett Meet The Team Schmidt Auto CareShow Notes with TimestampsIntroduction and Welcome (00:00:10) Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event. Event Overview (00:02:19) Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements. Savannah's Experience (00:05:13) Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role. Networking Importance (00:06:09) The value of networking with peers in the industry and sharing marketing strategies is emphasized. Marketing Plans Discussion (00:09:19) Savannah discusses her existing marketing plans and areas where she sought improvement during the event. Collaboration Insights (00:12:14) The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted. Event Hosting Benefits (00:12:57) Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation. Camaraderie and Learning (00:15:08) Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned. Building Relationships (00:15:32) Discussion on the importance of relationships and collaboration among women in the automotive industry.Mentorship and Growth (00:17:04) Reflections on mentoring young professionals and the influence of women leaders in the industry.Inclusivity in Events (00:19:38) Announcement of opening the "Plan with the Pros" event to...
This episode is the Third part of a 4 part series on career. Today we will talk about the following.Your job isn't forever.Employers are not always loyal.Passion doesn't always pay the bills.People will steal your credit.You cannot please everyone.Other Podcasts you can checkPahayan Media Malayalam PodcastPenpositive Outclass English PodcastVayanalokam Malayalam Book PodcastCinema Malayali Movie Podcast
Melissa Alt and I covered so many topics in this episode. Join me as we discuss how to communicate for yourself in a new role, or in a new office with other providers and front desk personnel. It can be challenging, but I know you will discover something of value from this conversation. Melissa also takes a risk and talks about AUTONOMY. This word can sometimes feel a bit of a risk to talk about, but we should all be discussing it. Patients benefit from a paradigm shift and continued improvement of workforce models. I think we need to put all of our cards on the table and go all in! Additional resources: Check out my free scorecard for students - you can rank yourself on how you are doing to take action on the steps toward being a successful college student. Sign up on the Google doc HERE - I will send along your scorecard to use the entire time you are enrolled in school. Study Sheets: https://thehappyflosserrdh.etsy.com/ Specialized Course: How to be successful in Dental Hygiene Schoolhttps://billie-lunt-s-school.teachable.com/p/how-to-be-successful-in-dental-hygiene-schoolOther Podcasts: blog.feedspot.com/dental_hygiene_podcasts/ Take a look at a recent product I have tried and recommend. bit.ly/thehappyflosser promo code: HAPPYFLOSSER Tooth fairy escape room Here Email Me: HappyflosserRDH@gmail.comBillie Lunt Media Kit: https://www.canva.com/design/DAGaiUvmKTI/R8NEtEIUAwS9pptthWb6QQ/view?utm_content=DAGaiUvmKTI&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hb5fb9186b2
July's here, and while the calendar might look quiet, your marketing shouldn't be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You'll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and...
July's here, and while the calendar might look quiet, your marketing shouldn't be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You'll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and...
Create value in all of the skills that it takes to be an amazing clinical dental hygienist. If you are looking to leave the clinical aspect of dental hygiene - focus on your strengths and skills. This will go a long way in helping you map out a career pivot. It takes a bit of courage and strength to look into the limits you have put on yourself and question why they are there.Be......the clinician who is developing strengths as a leaderDo......the things that improve your skills every dayHave.....the career and future you are looking for.Don't get caught up in the negative conversations and fear the future of our profession. Take the steps to secure your future in any role. If you keep the patient at the center of everything you do, each step is the right one! Additional resources: Check out my free scorecard for students - you can rank yourself on how you are doing to take action on the steps toward being a successful college student. Sign up on the Google doc HERE - I will send along your scorecard to use the entire time you are enrolled in school. Study Sheets: https://thehappyflosserrdh.etsy.com/ Specialized Course: How to be successful in Dental Hygiene Schoolhttps://billie-lunt-s-school.teachable.com/p/how-to-be-successful-in-dental-hygiene-schoolOther Podcasts: blog.feedspot.com/dental_hygiene_podcasts/ Take a look at a recent product I have tried and recommend. bit.ly/thehappyflosser promo code: HAPPYFLOSSER Tooth fairy escape room Here Email Me: HappyflosserRDH@gmail.com
So, you didn't go to school for HR, and let's be honest, hiring probably wasn't what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today's world, and spoiler alert: it's all about marketing.From writing job posts that work to building a reputation techs want to work for, they cover everything you didn't know you needed to know. You'll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.Whether you're hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn't) when it comes to marketing your way to a great hire.Hit play, and get ready to turn hiring from a headache into a strength.
This episode is the second part of a 4 part series on career. Today we will talk about the following.There is always competition.Being liked doesn't mean success.It's up to you to succeed.You control your work-life balance.Burnout happens to anyone.Other Podcasts you can checkPahayan Media Malayalam PodcastPenpositive Outclass English PodcastVayanalokam Malayalam Book PodcastCinema Malayali Movie Podcast
So, you didn't go to school for HR, and let's be honest, hiring probably wasn't what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today's world, and spoiler alert: it's all about marketing.From writing job posts that work to building a reputation techs want to work for, they cover everything you didn't know you needed to know. You'll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.Whether you're hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn't) when it comes to marketing your way to a great hire.Hit play, and get ready to turn hiring from a headache into a strength.
Description:In this episode of Kilowatt, we go over GM's Q1 2025 Earnings Call. Support the Show:PatreonAcast+Other Podcasts:Beyond the Post YouTubeBeyond the Post PodcastShuffle Playlist918Digital WebsiteNews:GM's Q1 2025 Earnings Call*Episode Art by Dall-eSupport this show http://supporter.acast.com/kilowatt. Support the show at https://plus.acast.com/s/kilowatt. Hosted on Acast. See acast.com/privacy for more information.
Taking radiographs involves many challenges! There can be som many things that cause issues and problems with obtaining a quality radiograph. There are anatomical issues like tori and palate structure. Then there are things like gag reflexes and gigantic tongues! There are key strategies you can use to obtain a good radiograph. The truth is - sometimes nothing works! The best you can do is implement all of the strategies and patient compliance opportunities and hope for the best. Sometimes it is just not the day! Additional resources: Check out my free scorecard for students - you can rank yourself on how you are doing to take action on the steps toward being a successful college student. Sign up on the Google doc HERE - I will send along your scorecard to use the entire time you are enrolled in school. Study Sheets: https://thehappyflosserrdh.etsy.com/ Specialized Course: How to be successful in Dental Hygiene Schoolhttps://billie-lunt-s-school.teachable.com/p/how-to-be-successful-in-dental-hygiene-schoolOther Podcasts: blog.feedspot.com/dental_hygiene_podcasts/ Take a look at a recent product I have tried and recommend. bit.ly/thehappyflosser promo code: HAPPYFLOSSER Tooth fairy escape room Here Email Me: HappyflosserRDH@gmail.com
Description:In this episode, I celebrate our 600th milestone and express gratitude for listener support. I discuss the $7,500 federal tax credit for the Hyundai Ioniq 5, EV owner fees, and Waymo's plans for consumer-direct autonomous taxis. Highlights include Maynooth University's all-electric fleet, Walmart's new EV fast charging network, and updates on Tesla's rear-wheel drive Model Y and upcoming robo-taxi service in Austin. I invite listeners to share their thoughts as we explore the evolving electric vehicle landscape.Support the Show:PatreonAcast+Other Podcasts:Beyond the Post YouTubeBeyond the Post PodcastShuffle Playlist918Digital WebsiteFriend of the show:Cars With CordsSources: Waymo considers selling Robotaxi's to normal peopleMaynooth University converts to fully electric fleetUS House discusses killing federal tax creditFoxtron and Mitsubishi Model Y LR RWDNew Model Y sells well in ChinaNew Model Y financing dealsTesla robotaxi rolloutTesla UK sales crashCybertruck and Autosteer*Show Art Created By Dall-eSupport this show http://supporter.acast.com/kilowatt. Support the show at https://plus.acast.com/s/kilowatt. Hosted on Acast. See acast.com/privacy for more information.
You didn't go to school for marketing, but here you are, running a shop and needing to fill those bays!In this episode of the Auto Repair Marketing Podcast, Kim Walker gets real about what it is like to jump headfirst into marketing when you are not a trained marketer. (Spoiler: it is scary at first, but it is doable.)Kim shares her own story, from teaching school kids to promoting a growing auto repair shop, and breaks down the six key tips that helped her go from "what is marketing?" to "running the show."You will learn why knowing your strengths and weaknesses matters, how to find your networking tribe, how to step outside your comfort zone without freaking out, and why sometimes just showing up is the real marketing win.Packed with encouragement, real-world advice, and plenty of laughs along the way, this episode will inspire you to stop doubting yourself and start marketing with confidence.Hit play, grab a notebook, and get ready to become the marketer your shop needs!
Description:In this episode of Kilowatt, I share personal updates on completing a challenging class and express gratitude to our supportive listeners. I discuss key electric vehicle (EV) news, including the IONIQ 5 qualifying for a $7,500 tax credit and NIO's impressive delivery growth. I also explore Rivian's new leasing incentives while addressing a proposed fee for EV owners, raising concerns about fairness. Finally, I announce our transition to Supercast for funding and invite listener questions and feedback, capturing the evolving dialogue in the EV landscape.Support the Show:PatreonAcast+Other Podcasts:Beyond the Post YouTubeBeyond the Post PodcastShuffle Playlist918Digital WebsiteDTNS Briefing and Nosillacast:DTNS BriefingNosillacastSources: Hyundai Ioniq 5 qualifies for the $7,500 federal tax creditNIO Sales up 53%Rivian LeaseAnnual fee for all EVs and hybrids to pay for roads*Show Art Created By Dall-eSupport this show http://supporter.acast.com/kilowatt. Support the show at https://plus.acast.com/s/kilowatt. Hosted on Acast. See acast.com/privacy for more information.
In the fast-paced world of dental hygiene, who is looking at the patient in a comprehensive way? April is Oral Cancer Awareness Month. The risks may surprise you! Hang out with me and listen to the conversation I have with Jonathan Jones about oral cancer. Jonathan has been working with Susan Cotton to raise awareness around this topic. He will be presenting at RDH UOR this year. I am excited to share this conversation with him and help inspire each of you to stay dedicated to this important component of assessment. Additional resources: Check out my free scorecard for students - you can rank yourself on how you are doing to take action on the steps toward being a successful college student. Sign up on the Google doc HERE - I will send along your scorecard to use the entire time you are enrolled in school. Study Sheets: https://thehappyflosserrdh.etsy.com/ Specialized Course: How to be successful in Dental Hygiene Schoolhttps://billie-lunt-s-school.teachable.com/p/how-to-be-successful-in-dental-hygiene-schoolOther Podcasts: blog.feedspot.com/dental_hygiene_podcasts/ Take a look at a recent product I have tried and recommend. bit.ly/thehappyflosser promo code: HAPPYFLOSSER Tooth fairy escape room Here Email Me: HappyflosserRDH@gmail.com
This episode is the first part of a 4 part series on career. Today we will talk about the followingYour degree doesn't guarantee success. Your boss isn't your therapist.Networking is key.Hard work alone is not enough.No one owes you a promotion.Other Podcasts you can checkPahayan Media Malayalam PodcastPenpositive Outclass English PodcastVayanalokam Malayalam Book PodcastCinema Malayali Movie Podcast
In this episode, we're diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I'll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We'll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I'll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone's pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their...
In this episode, we're diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I'll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We'll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I'll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone's pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their...
Description:In this episode of Kilowatt, I explore the latest advancements in electric vehicles, renewable energy, and autonomous driving. We discuss significant news highlights, including the introduction of a revolutionary battery by CATL, which can add 323 miles of range in just five minutes of charging, alongside their upcoming sodium-ion batteries. I also cover a concerning class-action lawsuit against Tesla regarding alleged odometer manipulation, emphasizing its implications for the brand's reputation. The main focus is on Slate Auto's new electric pickup truck, featuring a modular design for customization and affordability, with a starting price of around $25,000. I discuss its unique features, production timeline for 2026, and the potential impact on the EV market. As I conclude, I encourage listeners to engage with the community and share their own projects, while I remain committed to covering crucial developments in the industry.Support the Show:PatreonAcast+Other Podcasts:Beyond the Post YouTubeBeyond the Post PodcastShuffle Playlist918Digital WebsiteBart Busschots: Bart's BlogLet's Talk PodcastsNosillacast (Security Bits)True North EVs:True North EVs PodcastSources: Tesla Odometer LawsuitCATL's New Battery Tech 1Slate Auto 1Slate Auto 2*Show Art Created By Dall-eSupport this show http://supporter.acast.com/kilowatt. Support the show at https://plus.acast.com/s/kilowatt. Hosted on Acast. See acast.com/privacy for more information.
Sponsors:BetterHelp: Get 10% off your first month of therapy at betterhelp.com/musicspeaks.Hosts:James CoxBlake MosleyAmanda DolinEpisode Summary:In this episode, the hosts dive into the fascinating world of supergroups, exploring the unique collaborations and musical magic that happens when talented artists come together. They discuss three notable supergroups: LS Dunes, Better Lovers, and Temple of the Dog, sharing insights into their formation, music, and impact on the industry. The conversation also touches on the importance of connection in mental health, emphasizing the need for positive relationships and community support.Key Topics:LS Dunes: A supergroup featuring members from Circa Survive, My Chemical Romance, Coheed and Cambria, and Thursday. They discuss the band's formation during the COVID-19 pandemic and their debut album "Past Lives."Better Lovers: Formed by members of Every Time I Die, Dillinger Escape Plan, and Fit for an Autopsy. The hosts explore the band's journey and their debut album "Highly Irresponsible."Temple of the Dog: A classic supergroup formed as a tribute to Andrew Wood, featuring members of Soundgarden and Pearl Jam. The hosts reflect on their iconic album and its legacy.Connection and Mental Health: Amanda shares insights on the importance of fostering connections for mental well-being, encouraging listeners to engage with their communities and support networks.Additional Segments:Personal anecdotes and music traditions shared by the hosts.Discussion on the evolving nature of supergroups and their impact on the music industry.Contact and Social Media:Email: James at james@whenwordsfailmusicspeaks.com, Blake at blake@whenwordsfailmusicspeaks.com, Amanda at amandadolan@whenwordsfailmusicspeaks.comSocial Media: Follow on Facebook, Instagram, and TikTok @WhenWordsFailMusicSpeaksPodcastYouTube: Subscribe for interviews, music video reactions, and more at youtube.com/whenwordsfailmusicspeaksSpecial Thanks:Stanley, the graphic designerNancy Rose, for promotion and collaborationUpcoming Projects:Launch of the When Words Fail, Music Speaks radio station. Submit your music at whenwordsfailmusicspeaks.com.Other Podcasts by Blake:South Carolina Spook ShowNot Religious Podcast
Description:In this episode of Kilowatt, I analyze Tesla's Q1 2025 earnings call, summarizing key insights from Elon Musk about the company's outlook in electric vehicles and renewable energy. I express skepticism around timelines for autonomous vehicle features while acknowledging Tesla's technological advances. The discussion critiques the political narratives within the call and highlights Tesla's strategies in localizing supply chains. I also emphasize the significance of Tesla's energy division in driving profitability. Overall, I navigate Musk's optimism amid substantial operational challenges, inviting listeners to engage with these insights on the evolving EV landscape.Support the Show:PatreonAcast+Other Podcasts:Beyond the Post YouTubeBeyond the Post PodcastShuffle Playlist918Digital WebsiteNews:Tesla's Q1 2025 Earnings Call*Episode Art by Dall-eSupport this show http://supporter.acast.com/kilowatt. Support the show at https://plus.acast.com/s/kilowatt. Hosted on Acast. See acast.com/privacy for more information.
Summer's heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You'll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you're bragging, and why some services (like AC repair) don't need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don't miss it, hit play and get inspired!
Summer's heating up and so should your marketing! In this episode of the Auto Repair Marketing Podcast, hosts Brian Walker and Caroline Legrand get real about what actually works for shop owners when it comes to June marketing.From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.You'll also hear how to make the most out of offbeat holidays (like National Donut Day or World Juggling Day), how to promote community involvement without sounding like you're bragging, and why some services (like AC repair) don't need a discount to sell like crazy.Packed with fun ideas, real-life shop stories, and actionable tips, this episode is everything you need to kick your June marketing into high gear. Don't miss it, hit play and get inspired!
Emily and Lauren chat with Chris Revill of the Hey Rhody podcast. They talk about watching nostalgic movies, libraries as third spaces, and the many amazing free events and small businesses in Rhode Island. In the Last Chapter they discuss their favorite Rhode Island books, films, and TV series'. Overdueing It is a project funded by the Rhode Island Office of Library and Information Services and is produced by library staff around the state. We are proud to be a resident partner of the Rhode Island Center for the Book. The views, thoughts, and opinions expressed are the speakers' own and do not represent those of the Overdueing It podcast, its sponsor organizations, or any participants' place of employment. The content of Overdueing It episodes are the property of the individual creators, with permission for Overdueing it to share the content on their podcast feed in perpetuity. Any of the content from the Overdueing podcast cannot be reproduced without express written permission. Our logo was designed by Sarah Bouvier and our theme music is by Neura-Flow. Books Heartbreak is the National Anthem: How Taylor Swift Reinvented Pop Music by Rob Sheffield The Pumpkin Spice Café by Laurie Gilmore The Art of Keeping Cool by Janet Taylor Lisle The Wedding People by Alison Espach Media Parks and Recreation (TV series, 2009-2015) 30 Rock (TV series, 2006-2013) Point Break (film, 1991) Legally Blonde (film, 2001) Scrubs (TV series, 2001-2010) Mean Girls (film, 2004) The Sandlot (film, 1993) Free Willy (film, 1993) Homeward Bound (film, 1993) The Adventures of Milo and Otis (film, 1986) Andre (film, 1994) AirBud (film, 1997) Abbott Elementary (TV series, 2021 - ) The Muppet Movie (film, 1979) Casablanca (film, 1942) Jurassic Park (film, 1993) Spider-Man: Across the Spider-Verse, Into the Spider-Verse (films, 2023) Dumb and Dumber (film, 1994) Moonrise Kingdom (film, 2012) Ella McCay (film, 2025) The Polka King (film, 2017) Dan in Real Life (film, 2007) R.I.P.D. (film, 2013) Irrational Man (film, 2015) Knives Out (film, 2019) Good Burger 2 (film, 2023) Kenan & Kel (TV series, 1996-2001) Good Burger (film, 1997) The Gilded Age (TV series, 2022 - ) The Great Gatsby (film, 1974) Other Games: Super Smash Brothers Mario Kart Rocket League Previous episodes of Overdueing It mentioned in this episode: Episode 16 – Getting Playful at the Children's Museum Episode 18 – Exploring TV Herstory with Cynthia Bemis-Abrams Episode 10 – Adventure Awaits in Rhode Island Episode 20 – Community and Food, That's All You Need Other Podcasts: Let's Chat with Chris Revill Codex Prime Podcast The Jmack Experience Podcast Spark Up Podcast
Emily and Lauren chat with Chris Revill of the Hey Rhody podcast. They talk about watching nostalgic movies, libraries as third spaces, and the many amazing free events and small businesses in Rhode Island. In the Last Chapter they discuss their favorite Rhode Island books, films, and TV series'. Overdueing It is a project funded by the Rhode Island Office of Library and Information Services and is produced by library staff around the state. We are proud to be a resident partner of the Rhode Island Center for the Book. The views, thoughts, and opinions expressed are the speakers' own and do not represent those of the Overdueing It podcast, its sponsor organizations, or any participants' place of employment. The content of Overdueing It episodes are the property of the individual creators, with permission for Overdueing it to share the content on their podcast feed in perpetuity. Any of the content from the Overdueing podcast cannot be reproduced without express written permission. Our logo was designed by Sarah Bouvier and our theme music is by Neura-Flow. Books Heartbreak is the National Anthem: How Taylor Swift Reinvented Pop Music by Rob Sheffield The Pumpkin Spice Café by Laurie Gilmore The Art of Keeping Cool by Janet Taylor Lisle The Wedding People by Alison Espach Media Parks and Recreation (TV series, 2009-2015) 30 Rock (TV series, 2006-2013) Point Break (film, 1991) Legally Blonde (film, 2001) Scrubs (TV series, 2001-2010) Mean Girls (film, 2004) The Sandlot (film, 1993) Free Willy (film, 1993) Homeward Bound (film, 1993) The Adventures of Milo and Otis (film, 1986) Andre (film, 1994) AirBud (film, 1997) Abbott Elementary (TV series, 2021 - ) The Muppet Movie (film, 1979) Casablanca (film, 1942) Jurassic Park (film, 1993) Spider-Man: Across the Spider-Verse, Into the Spider-Verse (films, 2023) Dumb and Dumber (film, 1994) Moonrise Kingdom (film, 2012) Ella McCay (film, 2025) The Polka King (film, 2017) Dan in Real Life (film, 2007) R.I.P.D. (film, 2013) Irrational Man (film, 2015) Knives Out (film, 2019) Good Burger 2 (film, 2023) Kenan & Kel (TV series, 1996-2001) Good Burger (film, 1997) The Gilded Age (TV series, 2022 - ) The Great Gatsby (film, 1974) Other Games: Super Smash Brothers Mario Kart Rocket League Previous episodes of Overdueing It mentioned in this episode: Episode 16 – Getting Playful at the Children's Museum Episode 18 – Exploring TV Herstory with Cynthia Bemis-Abrams Episode 10 – Adventure Awaits in Rhode Island Episode 20 – Community and Food, That's All You Need Other Podcasts: Let's Chat with Chris Revill Codex Prime Podcast The Jmack Experience Podcast Spark Up Podcast
Description:In this episode of Kilowatt, I explore key updates in the electric vehicle (EV) sector, beginning with a transition from Acast Plus to platforms like Supercast and Substack for listener support. I share my experience with QMerit for Level 2 charger installations, highlighting their growth amid increasing demand for home charging solutions. New entrant Slate Auto, rumored to be backed by Jeff Bezos, captures my attention with hints of a competitively priced pickup truck. I also discuss Elon Musk's ambitious RoboTaxi plans in Austin, recent Tesla Model Y shipments to Australia, and the company's pause on Model S and Model X orders in China due to tariffs.Finally, I delve into the latest Cybertruck updates, including a new affordable trim and customer concerns about missing features. I invite listener opinions on these developments as we navigate the dynamic world of EVs together.Support the Show:PatreonAcast+Other Podcasts:Beyond the Post YouTubeBeyond the Post PodcastShuffle Playlist918Digital WebsiteTrue North EVs:True North EVs PodcastSources: Heron Power is fundraisingVW ID.1Subaru Trailseeker EVSupport this show http://supporter.acast.com/kilowatt. Support the show at https://plus.acast.com/s/kilowatt. Hosted on Acast. See acast.com/privacy for more information.
Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop's online visibility, this strategy has proven to be a game-changer.You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.Don't miss this episode, tune in now and start thinking outside the box with your marketing!
Description:In this episode of Kilowatt, I explore key updates in the electric vehicle (EV) sector, beginning with a transition from Acast Plus to platforms like Supercast and Substack for listener support. I share my experience with QMerit for Level 2 charger installations, highlighting their growth amid increasing demand for home charging solutions. New entrant Slate Auto, rumored to be backed by Jeff Bezos, captures my attention with hints of a competitively priced pickup truck. I also discuss Elon Musk's ambitious RoboTaxi plans in Austin, recent Tesla Model Y shipments to Australia, and the company's pause on Model S and Model X orders in China due to tariffs.Finally, I delve into the latest Cybertruck updates, including a new affordable trim and customer concerns about missing features. I invite listener opinions on these developments as we navigate the dynamic world of EVs together.Support the Show:PatreonAcast+Other Podcasts:Beyond the Post YouTubeBeyond the Post PodcastShuffle Playlist918Digital WebsiteSources: Qmerit has record Q1 2025 Slate Auto's $25,000 EV Pickup?Elon confirms Austin Robotaxi in JuneNew Model Y's are headed to Australia Tesla pauses Model S and X sales in ChinaTesla reportedly stops accepting Cybertruck trade-insLong Range $70,000 CybertruckSupport this show http://supporter.acast.com/kilowatt. Support the show at https://plus.acast.com/s/kilowatt. Hosted on Acast. See acast.com/privacy for more information.
There is sooo much going on in our profession right now. As a dental hygienist, it is important form you to be aware of policy development and how a bill becomes a law. The ADHA works very hard to support our profession and represent the needs. It is up to us to understand and be in the know of all that is taking shape that impacts our scope of practice, licensure process, and compact movement.Additional resources: Check out my free scorecard for students - you can rank yourself on how you are doing to take action on the steps toward being a successful college student. Sign up on the Google doc HERE - I will send along your scorecard to use the entire time you are enrolled in school. Study Sheets: https://thehappyflosserrdh.etsy.com/ Specialized Course: How to be successful in Dental Hygiene Schoolhttps://billie-lunt-s-school.teachable.com/p/how-to-be-successful-in-dental-hygiene-schoolOther Podcasts: blog.feedspot.com/dental_hygiene_podcasts/ Take a look at a recent product I have tried and recommend. bit.ly/thehappyflosser promo code: HAPPYFLOSSER Tooth fairy escape room Here Email Me: HappyflosserRDH@gmail.com
It's time for another I Kid You Not episode as Erin and Meredith help you figure out how to talk to the kids in your life about their faith as it relates to the current political situation. They'll answer questions about disagreeing with grandparents, how to have engaging conversations about politics with teens, and ultimately how to help your kids win. MENTIONS Everything you need to know about Meredith Anne Miller: Instagram | Website | Substack | Ask Away Podcast | Order Her Book Jesus and Us 7-Day Devotional: Get it on Patreon (start a free trial, and then you can download it) | Get it at The Faith Adjacent Shop I Kid You Not: Here Are All the Past Episodes Books Mentioned: What Are All the Black Kids Sitting Together in the Cafeteria | The Myth of a Christian Nation | Digital Minimalism Don't Listen to Other Podcasts, BUT: WTF is Spiritual Care for the Non-Religious Curated News Sources for Young People: News for Kids Helpful Substacks: Jemar Tisby | Trey Ferguson | Dante Stewart The Faith Adjacent Seminary: Support us on Patreon. I've Got Questions by Erin Moon: Order Here | See Erin in Real Life at a Book StopSubscribe to our Newsletter: The Dish from Faith AdjacentFaith Adjacent Merch: Shop HereShop our Amazon Link: amazon.com/shop/faithadjacentFollow Faith Adjacent on Socials: Instagram | Twitter | Facebook Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's time for another I Kid You Not episode as Erin and Meredith help you figure out how to talk to the kids in your life about their faith as it relates to the current political situation. They'll answer questions about disagreeing with grandparents, how to have engaging conversations about politics with teens, and ultimately how to help your kids win. MENTIONS Everything you need to know about Meredith Anne Miller: Instagram | Website | Substack | Ask Away Podcast | Order Her Book Jesus and Us 7-Day Devotional: Get it on Patreon (start a free trial, and then you can download it) | Get it at The Faith Adjacent Shop I Kid You Not: Here Are All the Past Episodes Books Mentioned: What Are All the Black Kids Sitting Together in the Cafeteria | The Myth of a Christian Nation | Digital Minimalism Don't Listen to Other Podcasts, BUT: WTF is Spiritual Care for the Non-Religious Curated News Sources for Young People: News for Kids Helpful Substacks: Jemar Tisby | Trey Ferguson | Dante Stewart The Faith Adjacent Seminary: Support us on Patreon. I've Got Questions by Erin Moon: Order Here | See Erin in Real Life at a Book Stop Subscribe to our Newsletter: The Dish from Faith Adjacent Faith Adjacent Merch: Shop Here Shop our Amazon Link: amazon.com/shop/faithadjacent Follow Faith Adjacent on Socials: Instagram | Twitter | Facebook Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketing isn't just an expense, it's the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop.Chris shares why he's dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success.If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help yougrow your auto business and you can learn more at RepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Weekly Blitz with Chris CottonGoogle's New Local Service Ads: What Auto Repair Shops Need to KnowHow To Get In Touch With the GuestChris Cotton - Autofix auto shop coachingLinkedinShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics
Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops' financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact.They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don't have to be lost revenue. AppFueled's call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)VISION Hi-Tech Training & ExpoShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many othersThanks to our Partners,RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.They cover how to set up LSA, key verification steps, and ways to optimize a shop's Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.AppFueled makes marketing easy. It's a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don't wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Google Local Service AdsAutoOps - Scheduling Tools for Auto ShopsThe Google GuaranteeGoogle ScreenedKeywords in Reviews – Adding Fuel to the FireShow Notes with TimestampsIntroduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair...