Podcasts about ppc ninja

Ever wondered how to turn a side hustle into a thriving business? Join us as we chat with Ritu Java, the innovative co-founder of PPC Ninja, whose journey from an Etsy venture in 2010 to mastering the art of Amazon advertising is nothing short of inspiring. Discover how Ritu navigated the complexities of Amazon's PPC landscape, confronting challenges like increased placement saturation and escalating costs per click, all while evolving into a data-driven decision-maker. With her unique insights, Ritu offers invaluable lessons for any e-commerce entrepreneur eager to refine their advertising strategies.As we gaze into the future of Amazon PPC, the conversation uncovers pivotal strategies essential for 2025. Ritu emphasizes the importance of a holistic approach, integrating SEO, PPC, and an awareness of surrounding ads to outshine the competition. Delve into the transformative role of Rufus, Amazon's AI shopping assistant, and learn how to future-proof your listings through enhanced product visibility and strategic use of FAQs and infographics. The discussion also sheds light on the intricate relationship between PPC, conversion rates, and reviews, preparing sellers to avoid common keyword ranking mistakes and create comprehensive PPC campaigns.Our exploration doesn't stop there. Navigate through the complexities of Amazon advertising success by embracing day partying strategies and branded campaigns. Ritu illustrates how PPC Ninja software helps sellers safeguard budgets by pausing campaigns during low-conversion hours and shares insights into managing budgets during key events like Prime Day. Wrap up the session by understanding the ideal client profile for PPC Ninja Agency and how to connect with Ritu and her team for further collaboration. Whether you're a seasoned seller or just embarking on your e-commerce journey, this episode is packed with strategies to propel your Amazon advertising endeavors forward.Want to connect with Ritu?Website: https://ppcninja.comLinkedIn: https://www.linkedin.com/in/RitujavaTwitter: https://twitter.com/ppcninja Support the show

What if I told you that your biggest marketing strategy could be secretly sabotaging your organic sales? That's what were finding out today with Neil Robson from PPC Ninja. Our guest is a senior PPC Manager at PPC Ninja working with 7 figure to enterprise-level clients and developing new strategies at the agency. He's from Edmonton and an ex-Amazon seller, with 3 years of selling experience in Canada and the US markets. He loves everything to do with marketing and data analytics. He even uses data analytics skills in the world of competitive BBQ and compete in the Kansas City BBQ Association.   Neil Robson's TACoS Calculator   This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Real-World AI For Amazon Sellers : How We Use It to Drive Business Success Introduction   Ritu Java is the CEO and Co-founder of PPC Ninja, a company that offers Amazon PPC Software to agencies and brands, along with PPC Management Services. She leads a team that manages Amazon Sponsored and DSP Advertising for sellers with 6, 7, and 8-figure revenues. With over a decade of experience in eCommerce, Ritu has guided hundreds of Amazon sellers through the complexities of Amazon Advertising.   AI for E-Commerce Ritu also runs the AI for E-Commerce Newsletter, which has been active for 18 weeks and has 1,900 subscribers.   Out Now on SellerSessions.com: The Cold Reality Of The Honeymoon Period And External Traffic   If you have problems with the links, check the link in our bio! Your opinion matters! Drop us a comment and join the conversation. Remember, sharing is caring—so hit the like button , give us some love, or share this post with someone you think will enjoy it! 

How do seasoned entrepreneurs navigate the intense competition from Chinese manufacturers on platforms like Amazon? In this episode, I'm joined by Bernie Thompson, the mind behind Pluggable and PPC Ninja, who has thrived in the challenging environment of sourcing electronics from China for over 15 years. Bernie shares his insights on adapting to the evolving landscape where Chinese competition has intensified, offering a deep dive into the strategic maneuvers necessary for Western businesses to remain competitive. Listen in as Bernie discusses the critical aspects of competing against Chinese sellers, including the advantages they possess and the unique challenges they present. We also discuss the effectiveness of Amazon's Patent Evaluation Express program, the significance of intellectual property in safeguarding innovations, and how diversifying manufacturing processes across multiple factories can protect product uniqueness. You can find show notes and more information by clicking here: https://bit.ly/3WgJyO6 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

In this week's episode we discover the "Top 10 Amazon PPC Campaigns" with expert insights from Ritu Java, CEO of PPC Ninja, on the Amazon Legends Podcast. Ritu shares invaluable strategies for maximizing ROI through data-driven PPC tactics, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Learn advanced techniques like keyword targeting, bidding strategies, and ad copy optimization. Leverage product targeting and competitor analysis to excel in the competitive Amazon marketplace. Ritu's expertise, recognized at events like Amazon Accelerate and the Prosper Show, ensures this episode is packed with actionable insights. Hit play now and subscribe to Amazon Legends Podcast for more eCommerce strategies! Takeaways:Campaign Types: Understand different types of PPC campaigns on Amazon, such as Sponsored Products, Sponsored Brands, and Sponsored Display. Each serves different purposes like product visibility, brand awareness, and targeting. Keyword Targeting: Use relevant keywords effectively. Consider both broad and specific keywords to capture different levels of search intent and customer segments. Bid Strategy: Implement a competitive bidding strategy. This involves balancing between bid amounts and campaign goals to maximize visibility and sales. Campaign Budgeting: Allocate budgets wisely across campaigns. Monitor and adjust budgets based on campaign performance and ROI. Campaign Monitoring: Regularly monitor campaign performance metrics such as ACOS (Advertising Cost of Sales), impressions, clicks, and conversions. Use these insights to optimize campaigns. Negative Keywords: Use negative keywords effectively to filter out irrelevant traffic and reduce ad spend wastage. This improves the quality of traffic and enhances ROI. Product Targeting: Utilize product targeting options to reach specific ASINs or product categories that align with your target audience and product niche. Campaign Segmentation: Segment campaigns based on product categories, performance metrics, and targeted keywords. This allows for better control and optimization of each campaign. Competitor Analysis: Monitor competitor campaigns and adjust strategies accordingly. Understand competitor keywords, bidding strategies, and ad placements to stay competitive.  Quote of the Show:Search query performance provides organic data from Amazon, including the top 100 keywords for each ASIN in your catalog. These keywords indicate what Amazon deems relevant to you. Sometimes, you might have fewer than 100 keywords, but that's fine. Download whatever you get from the SQP and convert these keywords into single keyword campaigns. Use either broad match modifiers or exact match to run parallel campaigns with these keywords. Links :LinkedIn : https://www.linkedin.com/in/ritujava?originalSubdomain=caWebsite  : https://www.ppcninja.com/Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

Can mastering Amazon PPC strategies catapult your online sales to the next level? Tune in as we uncover advanced tactics that top performers use to dominate the marketplace. In this episode, Matt, with his wealth of experience analyzing hundreds of advertising accounts, shares powerful insights on why single SKU campaigns and separating match types are essential for achieving clarity and scalability. You'll also learn how robust naming conventions can simplify campaign management, making it easier to filter and analyze performance as your number of SKUs grows.Navigating the complexities of PPC software is no small feat, but what if there's a way to balance automation with strategic human oversight? We dissect the effectiveness of semi-automated approaches, leveraging tools like PPC Ninja and Take a Metrics, and emphasize the importance of setting proper rules for automation. Matt also discusses the strategic significance of exact match keywords, revealing their benefits, potential costs, and how to balance different keyword match types to optimize your overall conversion rates. Prime Day can be a goldmine, but only if you play your cards right. Discover how strategic adjustments in your advertising budgets can maximize profitability during this high-traffic event. We also explore why focusing on sponsored product ads is crucial despite the allure of newer ad types. Finally, we highlight the importance of integrating PPC with your overall business strategy, ensuring that your efforts aren't in vain. Join us for an episode packed with actionable insights and strategies that can transform your Amazon advertising game.

Unlock the full potential of your Amazon storefront with the unparalleled insights of Ritu Java, CEO of PPC Ninja, who joined us to dissect the intricate world of Amazon PPC. Together, we navigated the transition from a niche Etsy entrepreneur to a commanding presence on Amazon, offering a unique perspective on standing out amidst fierce competition. Our conversation revealed how PPC Ninja is revolutionizing data analysis, providing an edge that transcends Amazon's native reporting tools, and how our own Matt Atkins has seamlessly woven these strategies into our agency's operations to bolster growth and efficiency.Ritu shared her cutting-edge tactics for product launches, emphasizing the shift towards community engagement and the strategic use of discounts, coupons, and email marketing. These insights are not just theoretical—our co-founders live by them, cultivating customer loyalty through post-purchase interactions that turn buyers into brand advocates. Strategies like offering lifetime warranties and incorporating customer feedback into product development are just a taste of what creates a magnetic brand that pulls in repeat business and solidifies a market presence.The art of Amazon advertising often feels like navigating a labyrinth, but with Ritu's expertise, we broke down how to increase traffic and conversion through smart advertising choices, like category and product targeting over traditional keyword bidding. We went beyond the basics, discussing the design of conversion-optimized landing pages and the smart use of tools like Looker Studio for deep data analysis. This episode is a treasure trove of actionable insights, revealing how to leverage data to command the Amazon marketplace and turn your brand into an e-commerce titan.

On today's Lunch With Norm, we are with the CEO of PPC Ninja, Ritu Java! We discussed advertising best practices for 2024. Find out what trends are you seeing in 2024. Our guest is very passionate about applying data analytics to get better ROI on PPC.   This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by VAA Philippines   VAA offers Amazon sellers access to high-quality and reliable virtual assistants from the Philippines. VAA invests in their virtual assistants through a thorough screening process, intensive Amazon training, ongoing professional development and support. Hiring through VAA gives Amazon sellers peace of mind with a dedicated, skilled and motivated virtual assistant who is committed to a long-term working relationship. The company's founders have a deep understanding of the Amazon marketplace and ensure that their virtual assistants are always up-to-date with the latest tools and trends.   For more information visit https://www.vaaphilippines.com   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, the CEO of PPC Ninja, Ritu Java, is here. Today, we discussed advertising best practices for 2024. She is very passionate about applying data analytics to get better ROI on PPC.   This episode is brought to you by Startup Club, VAA Philippines, Post Purchase Pro, Seller Basics, and HONU Worldwide..   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this Prime Talk Podcast Sponsored by Getida – Bernie Thompson - Co-Founder of PPC Ninja - talks about how he went from a career at Microsoft to an Amazon PPC agency, and also more information about his life's journey. About Bernie Thompson of PPC Ninja - https://www.ppcninja.com/ Bernie Thompson is a former Microsoft Engineer turned serial entrepreneur. He is also the Founder/ CTO of Plugable Technologies, a leading electronics brand, and Amazon's top 200 seller. He is the author of "Flywheels and Feedback Loops" about building Brands on Amazon. Bernie uses his vast Amazon knowledge as a strategic advisor to PPC Ninja. Getida: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.

Join us on a journey as our special guest, Ritu Java, takes us from her beginnings in India to her experiences in Japan, ultimately transforming her into a data-driven entrepreneur. With a unique perspective on the blend of culture and commerce, Ritu shares insights on how she leveraged her expertise in data and analytics to excel in Amazon PPC strategies. You'll also hear her intriguing tales of running an Etsy store from Japan and overcoming the complexities of helping Amazon sellers worldwide. The conversation doesn't stop there. Discover how AI has become a game-changer in running Amazon PPC campaigns as we discuss our personal experiences combining AI with other data sources to optimize campaigns. Listen as we unveil the advantages of using chat GPT for keyword research and translation over traditional methods like Google Translate. This episode offers a unique perspective on integrating AI into workflows and SOPs, driving efficient and effective results. We also underscore the value of incorporating AI into Amazon PPC strategies for successful product launches and campaign management.   To cap off this enlightening conversation, we tackle the future of Amazon selling and the role AI plays in it. From generating keywords for Amazon searches to creating images for sponsored brand ads, we unravel how chat GPT and mid-journey can elevate your selling game. Don't miss out on our tips for creating effective lifestyle photos and the significance of close-up product images. We also shed light on the evolution of Search Query Performance on Amazon and share our strategies for effectively managing and analyzing data. In episode 515 of the Serious Sellers Podcast, Bradley and Ritu discuss: 00:00 - AI Power for E-commerce Sellers 07:54 - Utilizing AI for Amazon Sellers' Success  09:05 - AI in PPC Strategy With Chat GPT 20:52 - Search Term Modifiers and Word Order  23:04 - Enhancing Amazon Ads With AI 31:24 - Generating Posts Using Canva and Amazon  32:19 - Utilizing Search Group Performance Data 33:47 - Optimizing Data Strategy for Efficient Analysis  41:23 - Convert Snapshot Data to Time Series ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got a first time guest who I think is probably top five in the world these days as far as actionable Amazon strategies, and she's going to give us an absolutely value-packed episode full of tips on generative AI, PPC and more. How cool is that? Pretty cool, I think. How can you get more buyers to leave you Amazon product reviews? By following up with them in a way that's compliant with Amazon terms of service? Bradley Sutton: You can use Helium 10 Follow-Up in order to automatically send out Amazon's request, a review emails, to any customers you want. Not just that, but you can specify when they get the message and even filter out people that you don't want to get that message, such as people who have asked for refunds or maybe ones that you gave discounts to. For more information, visit h10.me forward slash follow-up. You can sign up for a free account or you can sign up for a platinum plan and get 10% off for life by using the discount code SSP10. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We've got a special guest today Ritu. So, first of all, we're going to get into your backstory about how we can even talk in Japanese, because that's something that's crazy. Were you born in Japan or were you born? Ritu: I was born in India, but I lived in Japan for 17 years. Bradley Sutton: So from what age? Ritu: You want to know how old I am. Bradley Sutton: No, no, no. From what age were you living in Japan? Ritu: Mid-20s. Yeah, so mid-20s. Bradley Sutton: Also was, so you didn't go to school in Japan. Ritu: No, I didn't. I went there as an adult. I was working at a company and I take company 17 years. Bradley Sutton: Yes, that means you had to have gone there when you were a child. Then because you can't be over 25 years old. So I don't know what's going on here. Ritu: That is very cute. Bradley Sutton: I was all the reason. I was asking if you grew up because I wore this shirt today. Do you recognize this character here?  What is this? Ritu: Yes Doraemon. Yes, I grew up with Doraemon when I was a little over there, that's awesome. Bradley Sutton: Yes, I grew up with Doraemon when I was a little over there, that's awesome. I know a little bit about you, but I for some reason had this idea that you actually grew up in Japan and that was why you were so fluent in language. Once you go as an adult, it's a little bit harder, unless you really immerse yourself in the culture. Ritu: I did. I really immersed myself in the culture. I went there just for a year, honestly, and ended up staying 17. It's so crazy how that place had such a big impact on me. It was such a stark contrast to where I grew up, which was India. Bradley Sutton: Whereabouts in India. Ritu: In Delhi, the capital city of chaos that's how I describe it from chaotic to super orderly. You can imagine what a difference, that is A stark difference from the world I knew. I was just drawn to the calm and the orderliness of that place. How things were punctual, everything happened as expected, there were no surprises, everything was planned in so much detail, which I kind of liked. I think where I'm at right now is a nice middle ground, because I think I like the chaos. It has energy. It has a certain type of progressive energy that all of us need, especially as entrepreneurs. We need that energy to be able to kind of keep moving forward. But then I also like the organizational skills that I picked up while I was in Japan, because you need that to have good execution. I think best of both worlds is what I'm trying to be at right now, trying to draw from both my cultures. Bradley Sutton: Then did you go to university in India. Ritu: I did. I'm an engineer. I did my electronics engineering from India. I went back to school much later in life. I went back to school in the US and I did a course in data science, which is why I'm very attracted to PPC and data and data analytics and that sort of stuff. Bradley Sutton: When you graduated with the electrical engineering degree, did you start working in India, or is that when you went to Japan? Ritu: Yeah, I started working right away and I started working in India and I worked for an IT company and it was a pretty long stint there as well, like I was very interested in technology right from the start and it kind of aligned with my life's goals and stuff like that. At the time. I mean, little did I know that I would completely switch at a certain point. When I was in Japan I worked for not only the company that I was in India, I kind of went to their Japan office and I started helping them out. But then later on I switched to a more technical role at a school, at a high school, American school in Japan, and then I had my kid and took a break from work and then I kind of dealt in a little bit of entrepreneurship. I started running my own business. I had an Etsy store. Yes, in Japan, while I was in Japan, I started my Etsy business selling jewelry. It was like kind of one of a kind jewelry and I realized that, gosh, it's not enough just to create a listing and people are not going to flock to that listing. So I had to teach myself a whole lot of stuff like marketing advertising. So I learned Facebook ads, Google Ads, blogging, YouTube, all of that stuff. Bradley Sutton: So Etsy in the United States, or is there an Etsy in Japan? Ritu: No, there's an Etsy in the United States, but I was selling on the US market from Japan. So I was producing my stuff there, but I was shipping it worldwide wherever there were shoppers. But shipping costs are exorbitant. Sending stuff from Japan it's very expensive. Yeah, so mostly was attracted to the data side of things. Yes, I have both left and right brains, because the creative side was just all my creations, the jewelry that I made. But then I needed the data science side of things to kind of round things off and make money out of my business, because everything we do here is based on data and I know he's intended the data company. So is PPC Ninja. We might think that we're in the business of selling goods, but actually we're in the business of leveraging data. So that's why it was so important for me to get that knowledge and make sure that I'm kind of ready to go with my own endeavors. Bradley Sutton: Now. So, Etsy was kind of like your first online marketplace. Now, did you ever end up selling on Amazon or did you go straight into software and consulting etc. Ritu: Yeah, so I've never sold on Amazon, but I've helped businesses sell on Amazon. So it's basically the data side of things. So, I only sold on Etsy. I sold on my own website for a bit, but then I have never sold on Amazon myself. But PPC is where I'm focused on. Bradley Sutton: Okay, cool. Now you talked about having an analytical mind, and that's kind of like what you're known for. When you've spoken at events like Billion Dollar Seller Summit and others is especially in the last couple of years, you're one of the go-to people as far as AI and things like that, now me, I'm a little bit behind. I use even on this podcast, we use AI to generate title options and transcripts and things like that, but I would say I'm not one of those full force ahead like, hey, ai is going to replace hours and hours of work. I haven't really adopted it to that effect. So, the typical Amazon seller what are some things that you don't have to be a seven, eight, nine figure seller but just like any Amazon seller if they have not started utilizing AI to help them in their operations or business? What are? Let's take it to that spectrum first. What are some things that you think that any Amazon seller could benefit by utilizing AI? Ritu: Yeah, there's so much. Actually, the magic happens when you start combining things. So AI by itself may not be the be all and all of things, because it's not going to operate in a silo. You've got to combine it with other pieces of data that you have access to. For example, just this morning I was preparing for a new product launch for one of our clients and I'd got all my data from Helium 10. I was at the stage where I have to come up with some keywords for broad match campaigns. I wanted to make sure that all the right keywords are in there, not just the long tail ones with high search volume, but I wanted to make sure that I'm capturing all the seed combinations of important words that make sense. So what I did was I exported the Helium 10 cerebral analysis and I fed it to chat GPT and asked it to come up with two words and three word combinations of seed keywords that would perfectly describe this product. Now what I'm going to do next with that is basically convert that into broad match modifiers, which basically means you add a plus sign in front of all the seeds and then I'm going to create campaigns with it. So that's something that I do at every launch. I generally don't skip that step. It's an important one for me. So, in addition to all the long tail keywords, I will come up with enough seed words that will run at a slightly lower bid but will be like a discovery campaign for me through the broad match modifier channel. So that's kind of one thing that I do. Ritu: Then, like yesterday, I was doing another one for another client, where we have a list of keywords that we discovered from the search query performance report, which is kind of this new, very valuable piece of data that Amazon is giving us these days. So from there I was able to come up with a structure for sponsored brand headline ads and I didn't have to do the work. I just fed that entire list to chat GPT and said, hey, organize this into groups of very related words and then give me a headline ad which is less than 50 characters, because that's the amount Amazon will give us. And then it did that for me. I also gave it one other important instruction, which is to make sure that one of the keywords or a very close variant of that keyword in the group must be included in the title, and that's basically my way of saying, hey, I want this to be a lower funnel ad, not a generic kind of upper funnel ad, because my sponsored brand ads tend to be more focused on ROAS rather than brand discovery and brand awareness. So those are some of the ways that I'm using it almost on a daily basis. I had switched to chat GPT plus a long time ago. I've been paying for it and it's totally worth it. Bradley Sutton: So there's how much is it for somebody to subscribe to? Ritu: that it's about $20 a month. It's not much at all, yeah, it's just $20. And what it gives you is all the beta features, all the new stuff. So right now you can actually upload files very easily. You can upload any kind of file to almost any kind of file to chat GPT and then ask it to analyze, analyze the file and then you can ask it a bunch of questions. So it's just made life so much easier. And I mean I think sky is the limit with what you can do with AI. It's like I always, always feel like I'm not using it enough, even though I'm using it probably quite a bit more than a lot of people, but I still feel cautioned to use it more. Bradley Sutton: Okay, interesting, interesting. So there's some of the ways that you can use it in PPC. Now I remember you presented something. I've seen you speak, you know, various times, but I don't remember which event, this or what it was. That might have been a billion dollars, but where were you doing? You were doing like translation, using like Helium 10 because, like you were doing research, you weren't translating the English keywords. That's obviously a big mistake that some sellers make. Hey, I've got my Amazon USA listing, let me just translate it. Or let me just translate the keywords. No, you need to do the research in that marketplace. So you switch Helium 10 to Amazon Germany, for example, but if you're not a German speaker, you just see all this Deutsch keywords and you don't really know what it means. Or so they're doing it in Amazon Japan and they don't speak Japanese like you, so they might not know. So what's your? I'm not sure if it was AI or just something in Google you were doing to kind of like make that process a little bit easier. Ritu: Yeah. So what we've done is we have integrated chat GPD right into Google Sheets, and we had to write a little bit of code for that. But once we did that, what's happened is that we have these ready to go sheets where we simply change the prompt and add a bunch of keywords and then it will just translate into whatever language, right? So? And I've noticed that any translation done by chat GPD is way better than Google Translate and I've tested it, especially in Japanese, because I can read it. I know that the quality is much better. Ritu: Just to give you an example chat GPD will use the right combinations of Kanji and Hiragana, whereas Google Translate will not. It just doesn't do a great job. And if I tell chat GPD to give me a translation in all four different scripts, that's, kanji as well as Hiragana, Katakana and the Roma G, it will give all those to me. It's a no-brainer to use chat GPD for that sort of thing rather than Google Translate and then other languages as well. Like we're just onboarding this client that has four markets and we have no speakers of those languages on our team. But with chat GPD, we can simply include that into our SOPs, into our workflows and just use those sheets to kind of get the final product out. So it's really great the combination of Helium 10 and chat GPD workflows. They work really well for us. Bradley Sutton: Okay, cool. Now going back a little bit, just remember you were talking about broad match modifiers. There might be people out there who don't know what that means. Can you explain that a little bit? Ritu: Yeah, yeah. So a broad match modifier is a type of broad match, so when you're setting your add up, it'll still be a broad match. However, by simply adding a plus sign before every part of the keyword which means if it's a two word keyword, then both the parts will have a plus sign in front of them what you're gonna ensure is that the buyer search must include those words in exactly that format in order for that match to happen. So this eliminates any kind of kind of synonyms or related words that Amazon might try to kind of connect to, which you don't think need to be there. So at this point, amazon is even replacing exact matches with weird sort of words that it thinks are similar. So we don't want that, because we've done all of the research to find out which exact version of that keyword is giving us the highest search volume, so we wanna stick to it. Ritu: In order to make that happen, we're actually finding ourselves doing more and more work with broad match modifiers, because all the other match types are being weird anymore. Like exact matches are not behaving like exact matches. Same thing with phrase match and broad match anyway, always was a bit too broad and it was always kind of giving you all kinds of weird matches for sponsored brands, but then it started doing the same thing for sponsored products as well, and that makes it a little challenging. It can be wasteful. So yeah, broad match modifiers is a great way of making sure that your matches are clean and that they don't bring in kind of extraneous, superfluous words that you shouldn't be targeting. Bradley Sutton: Do you use that 100% of the time when you have a broad campaign? Ritu: So you always have if it's a three word phrase. Bradley Sutton: You'll put the plus in between each of the. Ritu: Yes, 100% of the time. We've been doing it for the past two years and we actually future proved ourselves because we knew this was coming. It's kind of like Amazon always follows Google. So we knew this was coming because Google introduced broad match modifiers first. Now they've already sunset it. So I don't know where this is gonna end up for Amazon, because what I've heard and I don't wanna just speculate, but what I've heard people say is that Amazon might be moving toward a future where there aren't any match types. There's only a word, there's only a keyword, and then it figures out how to match it the best way. Now it's plausible, especially in this AI world. It's plausible that that might happen. But in the interim, I'm betting on broad match modifiers and exact match. Of course, can't do much about the fact that Amazon isn't treating exact matches the way they ought to be treated, but that's the best we have right now. Bradley Sutton: So what would the difference be between using broad, doing broad target with modifiers compared to phrase for the same, the same, you know, like coffin shelf, like. So if I do coffin plus shelf in broad or coffin shelf in phrase, what's the difference in the potential? You know showings of that keyword. Ritu: Yeah, no, I think the showings of that keyword might totally depend on the bids and they might also depend on relevancy. So it's very hard to predict which of the three match types are gonna win. You know that's been a struggle. I mean you can't really say if you put coffin, what was it? Again coffin shelf. Bradley Sutton: Yeah, coffin shelf. Ritu: Yeah, if you say coffin shelf broad coffin shelf phrase and say coffin shelf exact, what we would want it to do and what would be logical is that if I had a higher bid for exact match, then you know all the searches should come in match through exact match. But that's not always the case. You know, we've seen so much variability there. It also depends on which campaign, you know, starts out those keywords and then each campaign has its own story, its own history. Because let's say, you combine that keyword with a bunch of other keywords and let's say those other keywords got a majority of the early data points, like it started hitting some other words coffin longtail words Before it hit your coffin shelf word, then what happens is that this word starts getting starved of impressions, the other words start to take dominance and these words that get starved of impression give you the false impression that they're not working, whereas it's just a matter of how things started off, like what were the set of searches on that day, on that very moment that Amazon decided to match? Ritu: And then it's going to just take its cues from whatever little data it has in the beginning, because that's all it has to play off of, and then it just keeps giving more and more and more impressions to the early data points and everything else just gets ignored, you know. So it's like a game Like PPC is a game that you know you've got to be able, you've got to be willing to keep playing, trying different things, different ways, moving things, you know, trying it in a different match type, in a different campaign, restarting, stopping, all of that you know. Bradley Sutton: Okay now you know like, for example, if I just do you know, going to this same example, you know coffin shelf, no modifier and broad. You know, yeah, nowadays you know something crazy can come up with, like, you know, spooky decor.You know, potentially it could even come up not even including the word, but ones that are traditional, would be like, you know, coffin shelves for men, coffin shelves for women, but then also it could be coffin shaped shelf, like it could insert a word, or shelf shape like a coffin. You know, like changing the order, but if I put that modifier in there, does that force it, in your experience, to be only longer tail, like it's coffin shelf has to be in there as a phrase and then it's only putting words at the beginning or the end, or still. It could switch it up a little bit. Ritu: Yeah, it will switch it up. So coffin shelf could be shelf coffin even. As long as the word shelf and the word coffin both exist in the match, it will match. Yeah. Bradley Sutton: Okay, going back to Helium 10, now I was looking at, I did it. I still haven't seen your replay of your presentation you did for Helium 10 Elite a few months back. But I was looking at your slides and there was something that you were talking about magnet and seed keywords and just by looking at the slide I couldn't tell what the strategy was. So can you explain what are you doing? I'm not sure if this has to do with chat, gpt or, but just how are you using magnet in a unique way? Ritu: Yeah, so what I do is basically I start off my keyword research by looking at audiences, like who is the right target audience for a product, right? So that's my first step. Now the audience list will help me figure out what words these people use. So if it's a garlic press and let's say there's five different types of people, there could be just regular straight up chefs, there could be restaurant owners, there could be whatever. So there's like five or six different types of people who might use a garlic press. Ritu: Now I ask ChatGPT to tell me all the words that these audiences or avatars are likely to use when they search on Amazon. So I'm actually starting from a suggestion of a seed keyword. That's my starting point, and then I use those seed keywords that chat GPT generates to go and dump that into magnet. And then I use the expand option the second one, not the first one and that basically gives me all of the keywords and their search volumes, and that's what I need Basically. Ritu: I wanna kind of run it by search volume information to figure out if it is really a word that I should be going after. Now I don't always come up with those words, probably because the search volume is too low, in which case I don't need to worry about it, but I can still use that information as broad match modifiers to just generate some sort of discovery. So like, for example, eco-friendly. I don't know if there's any sort of garlic press that's eco-friendly, but let's say someone in that audience wants an eco-friendly garlic press made out of bamboo or whatever. I will still create broad match modifiers that have those important words in that combination so that I can at least start to do some keyword research through an ad rather than through existing search volume data. Bradley Sutton: Okay, cool, switching gears from keywords now to images. I know you've talked about mid-jurdy Canva. Have you played around at all with the new Amazon one that they made kind of for sponsored brands? And then, if so, what's your results? I've had very different, like some of it are absolutely terrible, but then I know that part of it's because I don't really know how to prompt them. I'm not very good at prompting, but what's your experience with the new Amazon AI image generator for sponsored brand ads? Ritu: Yeah, I mean it's not bad for someone who's really struggling with image creation in general, but it's not really usable for every case right? In some cases, it's gonna be hard to come up with the perfect background for your image. The other trouble I have with it is that the product image is too small on the canvas, and that's not how I like my sponsored brand headline ads Generally. This is a tip actually for our listeners when you create a sponsored brand lifestyle photo, the biggest mistake people make is that they fully capture the lifestyle setting in which that product is being used, but then the product itself is so tiny. That's a big mistake. That shouldn't be the way right. The way to do it is to have the product front and center. It has to be blown up right in the middle and then you could maybe suggest what the background is. You might just use suggestive creatives rather than have it in absolute terms. It's being used in the setting that it's being suggested, so for that reason I generally like to request for zoomed in, highly close up type of images so that we can have better conversion rates. Ritu: And there's a story that I just wanna share here real quick. We had one client with a dog product and the product was being used on a dog that was sitting in the lap of a woman on a sofa, and then there's a living room in the background so you can imagine the size of the product. It's like so small you can't see it right. So then what we said to this client was give us a zoomed in image. So then they zoomed right in, so all we see now is the pop and we see the product. Right. So it completely changed the metrics for that ad and then we started using that particular image for many other of their sponsored brand headline ads, and then the rest is history. Ritu: They really started growing after that. But the point is that close up images are more important than pretty images, right? So pretty images anyone can create pretty images. You wanna make them highly converting images and for that reason I might not use the Amazon's AI generated images right away, unless they become better, unless they can kind of keep the product as the hero it needs to be, front and center. Yeah, I'm trying to figure out any prompt that can help me get to that stage, but I'll keep testing. I'm not sure yet. Bradley Sutton: Yeah, so then what outside of Amazon? Then, like I said, I know you're using like mid journey, which is another one that's not too expensive it isn't like 10 bucks a month or something like that to use mid journey, or yeah. So then what if somebody is like all right, you told us what some basic stuff that people how chat GPT for 20 bucks a month can help Amazon sellers. What is something that Amazon sellers of any level can use mid journey for? That's kind of simple and definitely adds value. Ritu: Yeah, I think mid journey is definitely the leader and if you can learn to use it, there's nothing like it yet. But even straight up, chat GPT is now getting pretty good with images, so you can describe whatever you want and then it is connected to dolly in the back and then it generates those images and gives them back to you right in your chat GPT prompt, right. So if you have the paid version, then you can start testing that as well. Bradley Sutton: Okay, so let's say I've got all right, I've got a pretty nice image. You know, maybe it's a white background image or something of my product. Would the first thing I should do with experimenting with AI and mid-journey and things? Would it be making an infographic? Would it be trying to make a lifestyle? Like I remember in the early days of AI, like you could never put a human being in there because they would have like 17 fingers and just crazy faces and stuff like that. But like what should I do then? What kind of images? Or is it not really don't use it for your main images, but use it for, like, the sponsored brand and sponsor display, things like that? Ritu: Yeah, so okay, I think we need to think of images as layers, just like we think of layers in Photoshop. Right, there's layers like a background layer. So if you want just the ambience, the mood, the background, you generate that layer independent of anything else. That's one way of going about it. And then you layer in your product. You have your kind of no background product. Then you can always place it right in the middle, do those sorts of things. So it would probably be a two or three step process where you think of each layer separately, even the humans. You could bring humans in from a different source. You can get humans from there, you can get your backdrop from somewhere else and then you can get your product from your own product images and put them together. That would probably give you the best results. Ritu: But if you tried to have mid-journey to all of that, you might experience some failures there or some surprises with, like you said, 17 fingers and stuff. Now, mid-journey, the latest versions of it are getting better and better, so it's very human-like and it doesn't appear awkward. The facial expressions aren't awkward anymore, so that's good news, just means that we're going in the right direction. It's only gonna get better from here. So I would think of layering as one concept, and then, of course, where you wanna apply it is another thing infographics. I don't think chat, gp or even mid-journey would be good for infographic other than just generating the background for it, because text it still doesn't do a good job with text. You'll have to use some of your other tools for text. So again, it's layering, combining tools and coming up with the concept. So yeah, those are some of the ways in which you can use images. Ritu: Now posts is another interesting one. A lot of people are using mid-journey for generating posts, and that's a good way of generating lots of posts content, because Amazon doesn't allow you to repeat an image twice. So what you can do is you can have Dali or even Canva. I've used Canva AI, which is different from Canva normal. I can explain the difference, but anyway. So Canva AI can generate based on your description of what kind of backgrounds you want, and then you just slap in your photo your kind of hero image on top of it and there you have your posts. It takes barely any time to create like 20 different posts and most people don't realize this, but posts are free advertising. I would highly recommend generating posts on a regular basis and take advantage of it. Bradley Sutton: I've seen them more in search results lately too. Ritu: Posts. Exactly, it's one of those widgets that comes up. Bradley Sutton: That never happened, like six months ago or something. But, now it's right there on page one, so it's important to do, I agree. Ritu: Yeah. Bradley Sutton: All right. So earlier you talked about search group performance. I love search group performance. My self is just like it's stuff that three, four years ago we would have. I would have bet a million dollars that Amazon would never release this kind of data to the public, and Amazon definitely has come a long way. What are some other ways that you're using search group performance, analyzing the data that Amazon gives? Ritu: Yeah, so search group performance. Like you said, it's unbelievable that Amazon is actually sharing this information out, so it's really up to us to take advantage of it as soon as possible. Almost feel like time is of essence here, because everybody's going to have access Everybody has access to that information. But right now most people are in the state of overwhelm. They're like, oh, I have this great data, but I don't know what to do with it. So most people are stuck at that stage. Ritu: But if you want to take the next step, then I would suggest start downloading those reports right away, because these things also get lost. Amazon discontinues things that you think they're going to be giving us forever and forever. For example, the brand analytics data that used to be I don't know millions of rows has certainly been compressed to just 10,000, and so on. So I mean there's a loss there that cannot be replaced. So I would say, number one start downloading your at least your monthly data at the ASIN level and then stitching all that data together, and by stitching I mean maybe putting it into a data warehouse. We use BigQuery in order to bring data in, and the way to stitch it is by making sure that your reports have some extra columns like the date column has to be there Then you have to make sure that you have the brand name in it and you want to make sure that your market is in this, so that when you stitch all that information together, then you can use a single report like a looker studio to dip into the data warehouse and you can basically use switch filters to switch between your different markets. So if you plan your data strategy well, then you will be able to use it more efficiently than just using it in a throwaway style, which most people do. Ritu: Most people go download a report, they look at it, they stare at it and they're like, ok, whatever Done, and it's thrown away. You don't want that. You want a system. You need an ecosystem for managing your data so that you can look at those from time to time. You get a month over month review. You get a month over month trend. You can see if anything has lost its search volume over time. It's so easy to check that at a search term level. Once you have stitched all that information together and is available in maybe something like a looker studio, how about something that's good? Bradley Sutton: it's important to understand the you know, like how to get started and not just like, all right, let me. Let me just look at search career performance or this data, just, you know, in the UI on on Amazon. But then what's the next step? Now I've got everything in my data warehouse and stuff like, for example, me. One of the things I like to look at in search career performance is comparing the conversion rate by the keyword for for just the overall niche, compared to my own. You know my own conversion rate. But you know, I think that's probably one of the most no brainer things. What are some other maybe not so common things that you're looking at when, when you get all of that data into your, your data warehouse, and start you know, start looking up stuff? Ritu: Yeah. So one of the things that I find really interesting is the average price per search term. So this is you know, amazon gives you the average price and that, basically, is a good indication of whether that search term is going for cheaper products or is it going for slightly more expensive products. Just to give you an example, let's say you have the word lotion right Now. You have a $50 lotion by L'Oreal, maybe, and you have a $5 drugstore brand Same thing, selling lotion. But if you're going after, if you're looking at the search term lotion, whatever, daily lotion or whatever and if you see that the average price for that search term is going at $6, let's say that's the average price of the product being sold. That is telling me that, no matter what I do to compete on that, on that search term, it's going to be hard because I'm going to be competing with lots and lots of cheaper brands. So we actually have filters on our search terms or search query reports, so that we only look at those searches that are in the ballpark of our products price point. That basically eliminates a lot of the noise, because otherwise you might be led into thinking that gosh, this is a great keyword and then you spend lots of money on it and ends up being a high cost scenario. You don't want that. So you look at both of the things one that you mentioned, which is what we call strength, keyword strength, which is determined as a ratio of purchase share and impression share. If you can get that ratio to be above one, then that's a good keyword. That is strong, inherently strong, because you're winning more of the purchase share than you're winning of the market, which basically puts it in a good spot. Ritu: And then the second one would be the filter on price. The third filter I would put is search volume, because, again, we don't want noisy, insignificant terms to distract us. And I think the fourth filter I would put there is data sufficiency, like how many sales have you had for that keyword over that period of time? So yeah, those would be the four filters to kind of get everything else out. And then, yeah, I mean that would be our way of figuring out which search terms are good. Then the other use cases of that would be to stitch that data with your ad data. So when you stitch those two together you can find gaps in a systematic sort of way, not just like a one off, throw away kind of way, where it's always being merged and it's always coming together and you can always see these are the ones that I'm not advertising yet. And then, yeah, I think those were the two main ones. Ritu: The third, slightly more advanced one, is when you want to figure out if a search term is good for product A, product B, product C, product D off your catalog because they might be sharing those keywords. Then you can see relative strength across your different products and see where you want to channel your information. Now that comes with the caveat, and that caveat is that there's a very high halo sales ratio on Amazon, which means you might be directing traffic to one of your product variations and something else is actually getting picked up eventually. So you need to know all of the. You need to know all those pieces in order to make the right decision and essentially in terms of using your, your traffic source as a fire hose, literally, and saying, okay, I want to direct it to this product and not to this product. Unless you know what the halo sales are, you could be off. Bradley Sutton: Yeah. Yeah, well really great stuff. Now, before we get into your last strategy you know, maybe it could be a PPC strategy, since that's your specialty how can people reach out to you if they, you know? How can they find you on the interwebs if they want to? You know, get some help with some of the stuff that you've been talking about today. Ritu: Yeah, absolutely so. I'm on LinkedIn. I'm pretty active there, so just look up my full name, Ritu Java, and you should be able to find me there and just say hi and I'll be happy to help. Yeah, and other ways, you can just reach out to our website, ppcninja.com or anywhere else. You see me. Bradley Sutton: Awesome, awesome. Now we have some of we do on our show. We call it TST. That's the 30 second tip. So you know you've been giving us lots of great tips and strategies, but what's like a hard hitting one you can give us in 30 seconds or 60 seconds or less. I'm not going to cut you off, go ahead. Ritu: So I think that you know we're all sitting on tons and tons of data and we don't know how to use it. I would suggest start thinking of strategies to use your data by connecting them up. Every piece of data that we get from Amazon or other sources, whether it's keyword rank tracking or search volume data, or your ads data or organic data. Also, you know competitor data and stuff like that. It's in different locations, it's hiding behind wall gardens and stuff like that. Ritu: You want to figure out a system to bring it all together, and I would recommend using a data warehousing strategy to start bringing everything together so that you can start looking at it holistically. So I would recommend start to think of simple ways in which you can convert your snapshot data into time series. That that would be my advice, and time series is basically for people who don't understand that. It's basically assigning dates to all your downloads. If you're downloading a business report, make sure you add a column and put the date there so that that becomes a way of identifying when that event happened. When you're connecting so many pieces of data together. Bradley Sutton: Awesome, Awesome Well thank you very much. Thank you so much for your time. Ritu: Than you so much Bradley. Bradley Sutton: This was really awesome, awesome and we'll definitely be having you back on the show sometime next year to get your latest strategies. Ritu: Awesome, we'll look forward to that. Take care, Bradley, have a good one.  

Want to master Amazon advertising and boost your e-commerce business? Join us as we dive deep with Ritu Java, CEO and Co-founder of PPC Ninja.In today's episode, we're joined by a true Amazon advertising expert, Ritu Java. As the CEO and Co-founder of PPC Ninja, she leads a team that manages Amazon Sponsored and DSP Advertising for 6, 7, and 8 figure sellers. With over a decade in the eCommerce space, Ritu has guided countless Amazon sellers through the intricacies of Amazon Advertising.Main Talking Points:Ritu's journey into the world of eCommerce and Amazon advertising.The role of PPC Ninja in providing Amazon PPC Software and Management Services.Key strategies for optimizing Amazon Sponsored and DSP Advertising.Ritu's experience in working with sellers across different scales, from 6 to 8 figures.Insights into the ever-evolving landscape of Amazon advertising and how to stay ahead.

Content and Idea Generation, Programming Assistance, Legalities and Business, and even Entertainment, ChatGPT's versatility allows for numerous other applications limited only by imagination and creativity.Amazon sellers can also utilize this powerful tool to assist with various aspects of Amazon Pay-Per-Click (PPC) advertising by providing information, tips, and guidance.Rita Java from PPC Ninja takes AI utilization to the next level and discusses how her team successfully harnesses the AI tool's hidden capabilities, resulting in a monthly time savings of approximately 500 work hours.Episode Notes: 00:25 - Ritu Java Introduction 03:05 - How Does Chat GPT Help in the PPC Game? 05:00 - Chat GPT on Steroids - Advanced Data Analysis 07:30 - Feeding Data to Chat GPT 10:00 - Apps Script x Chat GPT 12:00 - Asking Chat GPT to Generate Trends per SKU 13:50 - Optimizing Listings with ChatGPT 15:50 - SmartScout Brand Analysis 16:20 - Changing Bid Recommendations 17:05 - Going After Competitors with ChatGPT 19:15 - Using Broad Match Modifiers 21:50 - Generating Sponsored Brand Headline Ads 24:40 - Upper and Bottom of FunnelWebsite: About Us | PPC NinjaLinkedIn: Ritu Java | LinkedInRelated Post: Pacvue vs. Perpetua - Which PPC Bid Management Tool is Best for You?

Ritu Java is the Co-founder and CEO of PPC Ninja, a software tool and service provider managing Amazon ads for six, seven, and eight-figure brands. Ritu has initiated dozens of PPC mastermind programs, workshops, and webinars due to her self-professed passion for advertising and data science. She's also trained hundreds of Amazon sellers on PPC. Ritu started her e-commerce journey over 10 years ago, sharing her knowledge on over 100 podcasts, blogs, and conferences, including Global Sources Summit, The Billion Dollar Seller Summit, and The Prosper Show. In this episode… Amazon sellers use PPC data to determine their cost of advertising. Inflated data leads to overspending and wasting away profits. So how can you avoid sabotaging your advertising campaigns? Business leader and PPC guru Ritu Java of PPC Ninja recommends these three strategies: Devise a PPC budget, caution sponsored display ads, and perform periodic audits. Regarding a PPC budget, Ritu warns against allowances based on your competitors' TACoS. Instead, she suggests using a formula to determine costs. Besides being expensive, sponsored display ads can be ineffective since it targets audiences with specific interests, and may fail to generate sales. Audits ensure your PPC data is accurate, identify potential issues, track campaign performances, and provide you peace of mind that you're in compliance with Amazon's policies.  Join Josh Hadley in today's episode of the eComm Breakthrough Podcast, where he interviews Ritu Java, Co-founder and CEO of PPC Ninja, about Amazon advertising strategies to maximize scalability. Ritu addresses PPC-to-organic sales, sponsored display ads, and the importance of routine audits.  Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Ritu Java on LinkedIn Email Ritu Java for a complimentary audit: Ritu@PPCNinja.com PPC Ninja PPC Ninja Mastermind Free PPC Audit Tool Special Mention(s): Kevin King Ryan Deiss on LinkedIn Michael E. Gerber on LinkedIn The E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Amy Wees on LinkedIn Billion Dollar Seller Summit Amy Porterfield on LinkedIn The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt  Related Episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” “Why You Need to Experience a Mindset Shift When It Comes to Hiring Leaders With Ryan Deiss” “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” “Ready to Increase Your Profits? New Exclusive Interview With Amy Wees About Sourcing From Mexico”

In this episode of the Fearless Sellers, the women of Amazon podcast, host Joie Roberts interviews Ritu Java, the co-founder and CEO of PPC Ninja, about the challenges of Amazon FBA advertising. They discuss the increasing number of ads on search results pages and product detail pages, highlighting the importance of standing out in a crowded marketplace. Ritu shares insights and strategies for successful Amazon advertising, emphasizing the need for a targeted approach to reach qualified leads. Tune in to learn more about navigating the competitive world of Amazon advertising.   00:01:30] Amazon's Increasing Advertising Competition. [00:05:29] Sponsored brand video ads. [00:08:00] Missed keyword opportunities. [00:12:57] Search query performance analysis. [00:16:06] Data and leveraging its power. [00:20:19] The abundance mentality. [00:21:23] Stealing sales from competitors. [00:25:09] Fixing a leaky conversion rate. [00:28:32] Views remarketing and targeting. [00:34:19] Understanding budgets and conversion rates. [00:37:07] Organic and external traffic. [00:40:05] Extend free trial for audience.   Guest Bio Ritu Java is an accomplished individual with a background in engineering. She is the co-founder and CEO of PPC Ninja, a company specializing in Amazon advertising. Ritu has achieved success in various areas, including winning Amazon hat contests and best speaker awards. She is recognized as an expert in Amazon advertising and has a deep understanding of PPC strategies. Ritu's ethos/philosophy revolves around being available and helpful to others, investing in learning about PPC, and engaging with the community. She believes in the importance of learning the basics and asking for help when needed. Ritu values the caring and giving nature of the community and believes in sharing and learning from each other. In the podcast episode, Ritu discusses the challenges of Amazon advertising, emphasizing the increasing competition and the need to find unique ways to promote products without breaking the bank. She highlights the importance of mastering PPC and utilizing video ads on Amazon. Ritu also emphasizes the significance of analyzing search query performance and utilizing data for success. She mentions that ASIN targeting can outperform the competition and advises tailoring strategies for the upper funnel. Ritu recommends splitting auto campaigns into four and emphasizes the importance of investing in learning PPC deeply. Overall, Ritu Java is a highly accomplished individual in the field of Amazon advertising, with a strong ethos of helping others and continuous learning.   Contact Joie on Instagram: @JoieRoberts.official Interested in learning how to build your own Amazon business from the leaders in the Amazon industry? Book your free consultation with Joie and team at www.CallAMZ.com

In this Prime Talk Podcast Sponsored by GETIDA – Ritu Java - Co-Founder and CEO of PPC Ninja - talks about how to stay agile like a ninja to succeed on Amazon, and also more information about her life's journey. About Ritu Java of PPC Ninja - https://www.ppcninja.com/ Powerful software and cutting-edge strategies to take your advertising to the next level. Whether you are an agency looking for a self-serve software, or a brand looking to outsource your advertising, PPC Ninja is here to help! Are we a good fit? We specialize in Amazon Marketplace, Paid Social Advertising, Google Ads, and Klaviyo to bring real results to your brand. GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.

On today's Lunch With Norm, we are with the CEO and Co-Founder of PPC Ninja, Ritu Java! We discuss managing your advertising better! how to blend data streams for success. Find out how you can effectively consolidate these fragmented data sources and derive actionable insights. Our guest is passionate about helping sellers with creative Amazon PPC strategies that work.   This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club   This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand.   This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days.  With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand.   This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the CEO and Co-Founder of PPC Ninja, Ritu Java, is here. Today, we discuss managing your advertising better! how to blend data streams for success. She is passionate about helping sellers with creative Amazon PPC strategies that work. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide.   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Joining me today is the ever-insightful Bernie Thompson. Since his last appearance on the podcast in 2018, Bernie and I have met again recently at a few conferences which were put on pause because of COVID.    I first met Bernie at The Global Sources Summit in Asia quite a number of years ago as a fellow guest speaker, and he's been a good friend ever since. He's one of the co-founders of PPC Ninja, and is also selling on Amazon.   In today's episode, Bernie and I talk about how Amazon's changed in terms organic vs. sponsored products, how Amazon has become an advertising wall of products, and why we feel like black hat tactics don't get punished enough.    Audio Timestamps:   0:00 - Introduction 1:33 - What do you see as The Big Picture these days in Ecommerce / Amazon?  6:38 - Why it's impossible to source from the US  9:50 - How Amazon Advertising has changed  16:16 - Black hat tactics don't get punished enough  22:00 - PPC Ninja   I hope you took away some valuable insights from this episode. If you're interested in PPC Ninja, use code ECOMCREW and get an extended trial for free.    Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.    Thanks for listening! Until next time, happy selling!

Today on The Amazon Files Ritu Java of PPC Ninja is joining us to talk about Amazon PPC. Plus we have an honest conversation about how being an entrepreneur at different stages of life is contiunually fulfilling! Code Word: NINJA Offer: http://www.mommyincome.com/

The Good, The Bad and The Ugly Of CPM Advertising on Amazon Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don't worry, we got you. Ritu will show you step by step on how to break this down to get to the real numbers. Also covered in this show: What is CPM advertising? What are Viewable Impressions? What are the pros and cons? Can VCPM campaigns cannibalise your organic sales? Why do VCPM campaigns have high ROAS? Last touch attribution in Amazon advertising Understanding reporting for CPM based advertising Similarities with DSP advertising Impact of VCPM ads on TACoS Using CPM advertising for the right reasons Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, an esteemed software tools and services provider for 6 to 8-figure brands, specialising in DSP and Sponsored Ads management. A passionate data science and advertising aficionado, Ritu has led numerous PPC mastermind programs, workshops, and webinars, while empowering hundreds of Amazon sellers with her expertise in PPC. As someone who is respected and valued for her insights, Ritu has shared her knowledge through contributions to over a hundred podcasts, webinars, blogs, and conferences, including the prestigious Prosper Show, Billion Dollar Seller Summit, Global Sources Summit, and PowWow, among others.

On today's Lunch With Norm, we are with the founder of Plugable Technologies and the co-founder of PPC Ninja, Bernie Thompson! We discuss the changing dynamic for western brands on Amazon. Find out the FTC's recent fine of $600,000 against a brand combining reviews with variations, and if Amazon has really become pay-to-play with ads. Our guests started in 2009 in Redmond, Washington, with a focus on creating high-quality computer peripherals that are affordable and easy to use and an author of the book "Flywheels and Feedback Loops: A Guide to Success for Amazon Sellers". This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, founder of Plugable Technologies and the co-founder of PPC Ninja, Bernie Thompson is here. Today, we discuss the changing dynamic for western brands on Amazon. He is an author of the book "Flywheels and Feedback Loops: A Guide to Success for Amazon Sellers". This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.

In this Sellernomics Podcast, Ritu Java, the CEO, and founder of PPC Ninja share her expert insights and strategies for using Amazon ads to grow your business. She discusses the different types of Amazon ads, how to target your audience, and how to optimize your ad campaigns for maximum ROI. Whether you're new to Amazon advertising or looking to improve your existing ad campaigns, Ritu's tips and tricks are sure to help you take your business to the next level. With over a decade of experience in digital marketing, Ritu is a true expert in the field and has helped countless businesses achieve success with Amazon ads. If you're ready to take your Amazon advertising game to the next level, be sure to check out this video and start implementing Ritu's strategies today! #RituJava #PPCNinja

On today's Lunch With Norm, we are with the CEO and Co-Founder of PPC Ninja, Ritu Java! We discuss 5 ways to use the Search Query Performance Report. Today, find out what the Amazon Search Query Performance Report is, why it is such a game changer, and its use-cases. Our guest has been in the eCommerce industry for over 10 years and is passionate about helping sellers with creative Amazon PPC strategies that work. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, the CEO and Co-Founder of PPC Ninja, Ritu Java is here. Today, we discuss 5 ways to use the Search Query Performance Report. Our guest is passionate about helping sellers with creative Amazon PPC strategies that work. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN'T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason's “Magic Trick” to get cheap exposure for your brand Resources on Amazon Advertising https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast:  Amazon ad management with Brian Johnson of Canopy Management  Amazon Advertising and profits with Mike Zagare of PPC Entourage  Amazon Sponsored Brand ads with Ritu Java of PPC Ninja

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN'T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason's “Magic Trick” to get cheap exposure for your brand Resources on Amazon Advertising https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast:  Amazon ad management with Brian Johnson of Canopy Management  Amazon Advertising and profits with Mike Zagare of PPC Entourage  Amazon Sponsored Brand ads with Ritu Java of PPC Ninja

On today's Lunch With Norm, we are joined by Ritu Java from PPC Ninja! Learn about the 10 ways to grow your Amazon FBA brands with PPC Ads. Find out what the full funnel advertising strategy is, what Ritu's favorite ways to run ads on Amazon are, and other steps you can take to have the best chance of success. Our guest is the CEO and Co-Founder of PPC Ninja. She has been in the eCommerce industry for over 10 years and is passionate about helping sellers with creative Amazon PPC strategies that work. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Founder of PPC Ninja, Ritu Java. Today, we learn the 10 ways to grow your Amazon FBA brands with PPC Ads. Ritu has been in the eCommerce industry for over 10 years and is passionate about helping sellers with creative Amazon PPC strategies that work. This episode is brought to you by Startup Club, Post Purchase Pro, and HONU Worldwide.

In this episode of Return on Podcast, Tyler and Ritu Java discuss changes to Amazon PPC, how to take advantage of DSP spending, and why intermittent fasting is best as a daily habit. Ritu Java is the co-founder of PPC Ninja, offering Amazon PPC software and services to sellers and advertisers. An accidental digital nomad, she has now lived and worked in 4 countries, including her birthplace – India, Japan, the United States, and Canada. Other fun facts about Ritu – She is a podcast junkie, soccer mom, jewelry designer, and fluent Japanese speaker. Ritu's contact links: LinkedIn PPC Ninja Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

This episode features guest Ritu Java, representing PPC Ninja. PPC Ninja is a PPC Automation Software that helps eCommerce businesses get the biggest bang for their buck advertising using Seller Central on Amazon. Listen as Ritu explains how customers can use PPC Ninja to improve their results running Amazon Ads and how PPC Ninja differs from their competitors. Discover some of the costliest mistakes that companies make using Amazon ads and how you can fix these costly mistakes with PPC Ninja including how to use category targeting ads to have your products on page one of Amazon at a fraction of the cost. Did you know that Amazon ads average CPC are increasing 15% per year? Given it is ever more expensive, if you want to be profitable it is essential that you advertise with an expertise. Learn how PPC Ninja can work to be a key part of your Amazon's company growth. Listen as Ritu describes how PPC Ninja works to optimize Amazon Ad bids how it would be impossible to manage the bids in this way manually. Are you an agency working to optimize client's Amazon advertising campaigns? Then, you won't want to miss this episode to discover how PPC Ninja can help improve your results. Episode Action Items: You can find more about PPC Nina at http://ppcninja.com?fpr=ppcn97 (http://ppcninja.com?fpr=ppcn97) to signup for a free demo or signup for a free mastermind. In addition, you can follow Ritu Java on Linkedin at https://www.linkedin.com/today/author/ritujava/ (https://www.linkedin.com/today/author/ritujava/) ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com). New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com. (https://podcast.makeeachclickcount.com.)

Join Gianmarco Meli with Ritu Java to discuss a four-level process of assessing the overall health of an Amazon advertising account. Ritu is the CEO and co-founder of PPC Ninja, a software and services company managing sponsored ads and DSP. She explains the process to understand which part of your ad account and campaigns needs more attention and which parts works well to help sellers make more informative and smart decisions.Here's a breakdown of what to expect in this episode:– A general perspective of the four-level process– Metrics to evaluate a good campaign– What to do so keywords do not get left behind– Quick ways to improve campaigns–  And so much more!Download the PPC Audit checklist used by PPC Ninja to assess the strengths, weaknesses and untapped potential of your Amazon advertising campaigns: https://pixelfy.me/6CBqg4-----------About Ritu Java:Ritu Java started her eCommerce journey as an Etsy seller over ten years ago. She is the CEO and co-founder of PPC Ninja, a software and services company managing sponsored ads and DSP for 6, 7, and 8 figure brands. As someone passionate about data analysis and advertising, Ritu has run dozens of PPC mastermind programs, workshops, and webinars and trained hundreds of Amazon sellers on PPC. In addition,Ritu has shared her knowledge on dozens of podcasts, webinars, and conferences, including the Prosper Show, Global Sources Summit, Empowery, and more.Visit Ritu's website: https://www.ppcninja.com/Tools & Useful Resources:– Helium 10 – Essential tool to perform most of the operations related to your product research before deciding where to source itGet 10% off a month for lifetime with code“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

CEO and Co-Founder of PPC Ninja Ritu Java is back on Lunch with Norm to discuss the types of reports that amazon provides and why they matter! In this episode, find out how you can leverage the data from reports, and learn some quick tips about this year's Black Friday. Ritu has been in the eCommerce industry for over 10 years, she's used this experience to help other sellers come up with creative PPC strategies that work for them. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced  import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit https://www.get.club. Ritu Java is back on Lunch with Norm! We will be talking about the different kinds of Amazon reports and how to use the data to help your business! Find out how to use these Amazon reports today! Ritu is the CEO and Co-founder of PPC Ninja, and with over 10 years of experience in eCommerce she helps sellers with POC strategies that work for every kind of seller. This episode is brought to you by Global Wired Advisors, Sellerise, Zee & .CLUB Domains.

Today is the Second leaderboard show of the year. Where you get to see who is in the first 15 places over the usual 9 categories. SellerPoll 2021 is brought to you by Fortunet.... Voting closes on Nov 24 and the live show will take place Nov 25 2021 To see who is in the top 5, make sure you tune in to the show.... Outstanding Contribution 1//// 2//// 3//// 4//// 5//// 6 Meghla Bhardwaj 7 Athena Severi 8 Liran Hirschkorn 9 Kevin King 10 Steve Simonson 11 Steven Black 12 Eric Castellano 13 Casey Gauss 14 Scott Needham 15 Saad Aqeel Software Company 1 //// 2 //// 3 //// 4 //// 5 //// 6 Smartscout 7 Titan Tools 8 Datadive 9 Seller.tools 10 Sellerboard 11 Inventorylab 12 Ppc Ninja 13 Sostocked 14 Feedbackfive 15 Seller Seo Service Provider 1 //// 2 //// 3 //// 4 //// 5 //// 6 Getida 7 Ecom Attorneys 8 Unicargo 9 Rich Goldstein Patent Law 10 Urtasker 11 Incrementum Digital 12 Buyboxer Services 13 Online Merchants Guild 14 Multiplymii 15 Ecomxprt Amazon Consultant 1 //// 2 //// 3 //// 4 //// 5 //// 6 Liran Hirschkorn 7 Dan Ashburn 8 Amy Wees 9 Mohammad Jalil 10 Anthony Lee 11 Eric Castellano 12 Steven Black 13 Ashley Armstrong 14 Paul Harvey 15 Usama Shahid Facebook Group 1 //// 2 //// 3 //// 4 //// 5 //// 6 Amazon Fba High Rollers 7 Sourcing From India 8 Amazon Fba Heroes 9 Amazon Seller Tribe 10 Unstoppable Fba 11 Orange Hat Marketing 12 Amazon Fba Rockstars! 13 Amazon Fba Competitive Edge 14 Sourcing With Kian 15 Amazonlit Youtube Channel 1 //// 2 //// 3 //// 4 //// 5 //// 6 Jungle Scout 7 Amazonlit 8 Amazing.com 9 Full-time Fba 10 Sourcing With Kian 11 Samer Brax 12 Private Label Masters 13 Seth Kniep 14 Brock Johnson 15 Viral Launch Podcast 1 //// 2 //// 3 //// 4 //// 5 //// 6 The Amazon Seller Podcast 7 The Smartest Amazon Seller 8 Ecommerce Momentum Podcast 9 Ecom Crew 10 The Amazon Entrepreneur 11 The Amazon Fba Private Labeler Show 12 Awesomers.com 13 Keyword: The Amazon Insider Podcast 14 Crossover Commerce 15 Follow The Data Event Conference 1 //// 2 //// 3 //// 4 //// 5 //// 6 Orange Klik 7 Prosper Show 8 Titan Event Cancun 9 Amazon Accelerate 10 Canton Fair Online 11 Endgame Network Workshop 12 Asgtg 13 Global Sources Summit 14 Austin Seller Meetup 15 Billion Dollar Summit Amazon Training Course 1 //// 2 //// 3 //// 4 //// 5 //// 6 Amazing At Home 7 Esellersri 8 Endgame Access 9 Amazing Selling Machine 10 Fast Track 11 Amazon Ppc Ams Course 12 The Last Amazon Course 13 Private Label Mba 14 Marketplace Superheroes 15 Amazing Freedom If you want to ask your audience to vote in any of the categories please use the official promo material https://drive.google.com/.../1zIxU0mCcxXTXpxflnWX7sZBJ... Remember, there is a difference between begging and asking, you know where the line is. If people rate you, they will vote for you X

Today is the first leaderboard show of the year. Where you get to see who is in the first 15 places over the usual 9 categories. SellerPoll 2021 is brought to you by Fortunet.... Voting closes on Nov 24 and the live show will take place Nov 26 2021 To see who is in the top 5, make sure you tune in to the show.... Outstanding Contribution 1 ---- 2 ---- 3 ---- 4 ---- 5 ---- 6 Amy Wees 7 Liran Hirschkorn 8 Athena Severi 9 Steve Simonson 10 Kevin King 11 Steven Black 12 Scott Needham 13 Casey Gauss 14 Eric Castellano 15 Saad Aqeel Software Company 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Smartscout 7 Inventorylab 8 Seller.tools 9 Titan Tools 10 Sellerboard 11 Ppc Ninja 12 Feedbackfive 13 Feedbackwhiz 14 Data Dive 15 Sellerise Service Provider 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Getida 7 Ecom Attorneys 8 Rich Goldstein Patent Law 9 Unicargo 10 Online Merchants Guild 11 Buyboxer Services 12 Incrementum Digital 13 Urtasker 14 Ecomxprt 15 Bobsled Marketing Amazon Consultant 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Liran Hirschkorn 7 Dan Ashburn 8 Amy Wees 9 Anthony Lee 10 Steven Black 11 Eric Castellano 12 Ashley Armstrong 13 Paul Harvey 14 Brad Moss 15 Usama Shahid Facebook Group 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Sourcing From India 7 Amazon Fba Titans 8 Amazon Fba Heroes 9 Amazon Fba Sellers - Amazon Fba Titans 10 Amazon Seller Tribe 11 Unstoppable Fba 12 Amazon Fba Rockstars! 13 Orange Hat Marketing 14 Amazon Fba Competitive Edge 15 Sourcing With Kian Youtube Channel 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Jungle Scout 7 Amazonlit 8 Amazing.com 9 Full-time Fba 10 Samer Brax 11 Private Label Masters 12 Sourcing With Kian 13 Brock Johnson 14 Seth Kniep 15 Viral Launch Podcast 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 The Amazon Seller Podcast 7 Lunch With Norm 8 Ecommerce Momentum Podcast 9 Ecom Crew 10 Awesomers.com 11 The Amazon Entrepreneur 12 The Amazon Fba Private Labeler Show 13 Crossover Commerce 14 Follow The Data 15 Keyword: The Amazon Insider Podcast Event Conference 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Seller Summit 7 Titan Event Cancun 8 Amazon Accelerate 9 Prosper Show 10 Canton Fair Online 11 Global Sources Summit 12 Endgame Network Workshop 13 Asgtg 14 Austin Seller Meetup 15 Billion Dollar Summit Amazon Training Course 1 ----- 2 ----- 3 ----- 4 ----- 5 ----- 6 Amazing At Home 7 Esellersri 8 Amazing Selling Machine 9 Endgame Access 10 Fast Track 11 The Last Amazon Course 12 Marketplace Superheroes 13 Amazon Ppc Ams Course 14 Amazing Freedom 15 Private Label Mba If you want to ask your audience to vote in any of the categories please use the official promo material https://drive.google.com/.../1zIxU0mCcxXTXpxflnWX7sZBJ... Remember, there is a difference between begging and asking, you know where the line is. If people rate you, they will vote for you X

Today, I’m lucky to have Bernie Thompson back on the show. Bernie runs Plugable which is a company that sells USB and Bluetooth devices all over the world. He has built his own tools in-house to manage his Amazon business and he also helps other sellers run Amazon PPC ads with his tool PPC Ninja. Because Bernie runs a large Amazon business in an extremely competitive niche, I invited him on the show to talk about the current Amazon landscape and how he’s navigating the shipping crisis. What You’ll Learn An in the trenches look at the current shipping crisis […] The post 375: Navigating The Shipping Crisis And The Ultra Competitive Amazon Landscape With Bernie Thompson appeared first on MyWifeQuitHerJob.com.

I have been asked by many listeners to do a deep dive on Amazon Pay Per Click. My guest today is Ritu Java, Ritu is one of the top experts on PPC today. She is the CEO of PPC Ninja where they help 6,7,8 figure sellers to maximize their profits on Amazon through smart advertising. Today we are going to talk about Ritu's entrepreneurial journey and do a deep dive into PPC. Links from the episode: Entrepreneur On Fire Podcast by John Lee Dumas - https://podcasts.apple.com/us/podcast/entrepreneurs-on-fire Business Lunch Podcast by Roland Frasier - https://podcasts.apple.com/us/podcast/business-lunch Books Ritu Recommend:  “Theory of Constraints” by Eliyahu M. Goldratt - https://www.amazon.com/Theory-Constraints?tag=10mj-20 Connect with Ritu: LinkedIn - https://www.linkedin.com/in/ritujava/ Facebook - https://www.facebook.com/ritu.java. Twitter - https://twitter.com/ritujava Websites and Company Social Media: PPC Ninja - https://www.ppcninja.com/ LinkedIn - http://linkedin.com/company/ppcninja  Facebook - https://www.facebook.com/theppcninja Instagram - https://www.instagram.com/ppcninja/ Twitter - https://twitter.com/theppcninja YouTube - https://www.youtube.com/channel/videos Want to sit down with Anatoly 1 on 1 ? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here - https://calendly.com/anatolyspektor/anatoly-connsulting-1h  ANATOLY's TOOLS: Product Development: Helim10 - I use it for  Product Research, Keyword tracking and Listing Optimization .  SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10  Pickfu - I use it for split testing all of my products and for validation ideas .  SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj Trademarking: Trademark Angels - For all my trademarking needs.  SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark. HR: Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com  Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices ANATOLY's  3 Favorite  Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss  - This book changed my life and made my become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World  by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM  DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10millionjourney

One of the most important and foundational strategies you can do to grow your sales on Amazon is by running paid ads.  If done well, PPC can be the best way to profitably drive sales and growth.  However PPC can also be a drain on your budget if not done well. To talk about profitable strategies for PPC, I am excited to welcome Ritu Java from PPC Ninja.  Ritu has extensive experience with Amazon PPC, including starting off by doing the ads for an 8-figure selling in the competitive electronics space. Side note… Ritu was one of the first people I met when I went to an in-person conference for the first time.   Connect with Ritu PPC Ninja Mastermind  Ritu on LinkedIn PPC Ninja   Ready to level up your ecommerce business? Check out the upcoming Ecommerce Business Builders Summit, July 27-30, 2021.  Learn actionable strategies to build a brand and profitably grow your business.  You will be able to check out over 25 expert speakers (including Ritu).  

All problems have solutions and that includes what seems to be your unreachable PPC goals. Today, our guest, Ritu Java of PPC Ninja will help us in more ways that one to learn the importance of diagnosing the problem. It sounds very technical, isn't it? Do you think funneling PPC needs expertise? Let's hear what Ritu have to say about that as she discussed the how-tos of troubleshooting the funnel. In This Episode: [00:30] Welcome Ritu java on the show. [04:00] System to troubleshoot the funnel [06:00] Ritu started E-com selling jewelry in Japan and her Ecom background [12:40] Does PPC funneling need expertise? [13:50] Types of conversion rates. [14:40] Types of metrics you need in funneling [22:20] targeting video ads [25:30] Creating video ads for ranking and drive conversion. [28:45] Levels of analyzing the funnel. [30:20] What to look for [31:52] The most frequent culprit: conversion rate [34:30] controlling price thru coupon [41:00] Reasoning why ACOS is high. [47:50] PPC Ninja mastermind courses. Guest Links and References: WEBSITE: https://www.ppcninja.com/ WEBSITE OFFER: https://www.ppcninja.com/ppcmastermind LINKEDIN: https://www.linkedin.com/today/author/ritujava INSTAGRAM: @ppcninja YOUTUBE: https://www.youtube.com/channel/UCD8rdN7WICzerpmGisi8EMQ Book Reference: Theory of Constraints By: Eliyahu Goldratt Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Among all the many tips and countless strategies about PPC Ads and Amazon marketing strategies out there, there is a boss lady among our midst who continues to be a trailblazer when it comes to stellar Amazon Pay-Per-Click (PPC) Management.  In our new podcast episode, we have as our guest the CEO of PPC Ninja, Ms. Ritu Java. She has been in the industry for over 10 years now and is very passionate about helping other Amazon sellers to create PPC Ads that are not just creative but definitely convert and works! Join us in this prolific conversation that will teach you about the different PPC Strategies that include automation tools and other new and relevant practices for successful sellers and agencies worldwide. --- 0:19 - Getting To Know Ritu 2:16 - How did you start in e-commerce 6:15 - The Basics of PPC Ads 9:09 - What Diversifying your Ads Look Like? 11:40 - What do Long-tail and Short-tail keywords mean? 13:49 - Misunderstandings and Common Pitfalls on PPC 21:03 - PPC on Amazon vs other platforms 22:27 - What is ACOS? 24:36 - Amazon PPC// Making it Beginner-friendly 27:26 - What Is The Best Budget-Friendly Strategy? 31:17 - PPC Strategy: 10k+ a Month Budget 35:36 - What Kind of Video Ads Convert Better? 40:11 - Difference between Searches and Keywords? 41:49 - Does Ad Types Have a Life Cycle? --- To know more about PPC Ninja, visit ppcninja.com Follow them on IG (@ppcninja) --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com Want to join our Amazon community? Go to bit.ly/sellerinteractive

Among all the many tips and countless strategies about PPC Ads and Amazon marketing strategies out there, there is a boss lady among our midst who continues to be a trailblazer when it comes to stellar Amazon Pay-Per-Click (PPC) Management.  In our new podcast episode, we have as our guest the CEO of PPC Ninja, Ms. Ritu Java. She has been in the industry for over 10 years now and is very passionate about helping other Amazon sellers to create PPC Ads that are not just creative but definitely convert and works! Join us in this prolific conversation that will teach you about the different PPC Strategies that include automation tools and other new and relevant practices for successful sellers and agencies worldwide. --- 0:19 - Getting To Know Ritu 2:16 - How did you start in e-commerce 6:15 - The Basics of PPC Ads 9:09 - What Diversifying your Ads Look Like? 11:40 - What do Long-tail and Short-tail keywords mean? 13:49 - Misunderstandings and Common Pitfalls on PPC 21:03 - PPC on Amazon vs other platforms 22:27 - What is ACOS? 24:36 - Amazon PPC// Making it Beginner-friendly 27:26 - What Is The Best Budget-Friendly Strategy? 31:17 - PPC Strategy: 10k+ a Month Budget 35:36 - What Kind of Video Ads Convert Better? 40:11 - Difference between Searches and Keywords? 41:49 - Does Ad Types Have a Life Cycle? --- To know more about PPC Ninja, visit ppcninja.com Follow them on IG (@ppcninja) --- If you have any questions for Jayce, feel free to send them to jayce@sellerinteractive.com Want to join our Amazon community? Go to bit.ly/sellerinteractive

Advertising Strategies for 6, 7 and 8 Figure Amazon Businesses - with Featured Guest Ritu Java of PPC Ninja

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN'T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason's “Magic Trick” to get cheap exposure for your brand Resources on Amazon Advertising https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast:  Amazon ad management with Brian Johnson of Canopy Management  Amazon Advertising and profits with Mike Zagare of PPC Entourage  Amazon Sponsored Brand ads with Ritu Java of PPC Ninja

Okay, so you're an Amazon 3rd Party Seller and you've decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start? You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you're new to the whole ad platform, that's going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales. You'll learn How long tail keywords can win you big markets…over time Why advertising matters – and what it CAN'T do for you… The 3 main ways that Amazon ads help your product rank organically Why this “second order” effect is your PRIMARY goal with Amazon ads The “red herring” metric to AVOID using – and what to use instead The most cost effective way to use Amazon Sponsored Brands The power of video ads and how they fit into the Amazon ad world Evaluating your personal style and how this impacts your ad strategy Jason's “Magic Trick” to get cheap exposure for your brand Resources on Amazon Advertising https://advertising.amazon.com/ – the login to amazon advertising (& Amazon's explanations) Google Ad Quality Score Definition Helium10 Amazon Research Tool Suite Viral Launch Amazon Research Suite Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking) Interviews with Amazon Ads experts on 10K Collective podcast:  Amazon ad management with Brian Johnson of Canopy Management  Amazon Advertising and profits with Mike Zagare of PPC Entourage  Amazon Sponsored Brand ads with Ritu Java of PPC Ninja

PPC is perhaps one of the most daunting aspects of selling on Amazon for most new sellers. In this podcast episode, Ritu Java, CEO of PPC NInja gives a tried and tested blueprint you can follow when launching a new product. Ritu also talks about her free 6-week PPC Mastermind, where she does weekly live calls with a small group of sellers. You get free access to PPC Ninja during the mastermind period, and a special offer for The Asian Seller community if you want to continue using PPC Ninja (see details of the offer below). Ritu's recommended campaign structure when launching a product 2 Auto 4 Manual - Keyword targeting 1 Manual - Category targeting 2 Manual - Product targeting 1 Sponsored Display - Product targeting Episode highlights Ritu's background and how she helps Amazon sellers  Importance of Amazon PPC Types of ads on Amazon  10 campaigns you should start with when launching a product  Impact of PPC sales on organic sales  How to determine your PPC budget  PPC Ninja's free PPC Mastermind  About PPC Ninja software and account management services  Free 6-week mastermind Click here to join the mastermind Special offer for The Asian Seller community Apart from the free mastermind, you get access to your own trial account for PPC Ninja for the whole duration of the Mastermind.  If you go on to become a paying subscriber, you will get an additional 50% off your first month. Just message support@ppcninj.com with Asian50 in the subject line. Join The Asian Seller community Facebook Group YouTube Meetup Telegram

Intro Ritu Java is CEO of PPC Ninja. Help sellers and advertisers maximise ROI on Amazon via Paid Ads - including Sponsored products, sponsored brands and sponsored display ads. Also have a software tool or full agency. What are your clients trying to achieve? Most people are happy with sponsored product ads. That's because they are easy to set up; you don't need to find extra images etc. Sponsored brand ads require some extra work - and sellers want to skip doing this. When people have been running sponsored product ads and they get into sponsored brands. They then try to use the same kind of strategy. People then think that it doesn't work. Sellers are obsessed with reducing ACoS! Few come in with desire to have more sales Nobody comes in with the desire to increase brand awareness! Brand building Can you really build a brand on Amazon? Amazon has trained shoppers to go for “value” Yes, shoppers might be put off around a Chinese or cheap-seeming brand. But otherwise they have value as the main driver. Ritu's response is to try to use the tools so you can get shorter-term return. One extreme is to let Amazon manage your ads for you - for minimum $35K! For most SMEs that isn't an option! It's not just the headline ads. It also includes the video insert or video ad. You can't change the messaging too much but you can place messaging in the video itself with captions etc. If you have the description of the video in a semi native format. How do you decide where to allocate money, time and focus? It's natural to focus on sponsored product ads. But that is actually an opportunity - if your competition are not willing to be there, you should! They are prominent and so many calls to action so this is a way to be more visibility Money side How expensive are sponsored brand ads? The lowest you can spend on sponsored brand ads in the USA is 10 cents. For video ads there is another layer that it's $0.25 minimum for a click. But Amazon is going through a transition period. Go after the long tail with sponsored brand ads that attracts people in the lower funnel. Also focus on your own brand. Store Spotlight (Beta) and Sponsored Display ad (beta) Only available on the Amazon Advertising Console Amazon Advertising Console -previously AMS who has access already? Amazon's been making an effort to merge the platforms so eventually people will all have access to it. So at this point people who have seller central which gives sponsored brands and some people also have AMS/Ad consoles with sponsored brand ads. The only difference is that you can run product display ads on the Amazon Ad console. No need for image creatives but you can make custom message. How time consuming is it to make/set up your sponsored brand ads? It depends on your process. At PPC Ninja, First of all they brainstorm a list of avatars. The second thing is intent - are they just window shopping or “in market” - not just floating around in general keywords (higher or lower in the funnel). Limits: have to be within 50 characters. Images Not all images work - they try to split test outside Amazon eg Picfu to see what is most appealing. Then test those out. Landing page Then you have to test a landing page - should it be a sub page within a store, store page or detailed listing page. The results vary. If someone in a long-tail search lands on a list of products, they are more likely to buy something. Whereas someone with a more general search term, they might be better off on the storefront. Generally going direct to list page itself leads to better conversions. Ritu puts in a whole day of spreadsheet work; you could do it in phases. How do  you accurately figure out avatar? It's not necessarily based on surveys; it's generally clear. But the exercise really helps with the messaging. It helps clarify keywords and some of the creative messaging. Are you pitching this to TV watchers who will be excited by “As seen...