Podcasts about Interflora

Forsanger Jonas H. Petersen fra bandet Hymns from Nineveh troede, at han gennemgik en tung vintertræthed, som han altid oplever i årets mørke måneder. Han skrev til sine mange følgere på Instagram, at han var på vej tilbage. En uge efter sad han hos lægen og fik konstateret vinterdepression. Han nåede så dybt ned, at han troede, at han aldrig skulle skrive sange igen. Så bestilte en ven en blomst på Interflora. Det blev til den første sang på hans nye plade. I dagens episode fortæller Jonas om vinterdepressionens mørke. Og så kommer han med en opfordring til danskerne om, hvordan vi skal tale om oplevelsen af vintertungsind.  Gæst: Jonas H. Petersen, forsanger i Hymns from Nineveh   Vært: Jacob Grosen    Tilrettelægger: Tine Toft   Klip og lyddesign: Asbjørn Kjærgaard-PedersenFoto: Gregers Tycho  Lyd fra Hymns from Nineveh See omnystudio.com/listener for privacy information.

DING, DING, DING! Adland's agencies have entered the ring.In this episode, Campaign's editors of creativity, media and tech battle it out to determine which discipline should be the lead agency for clients.The team discuss how client relationships have changed over the years, how different budgets might change which discipline would lead and whether there should be a lead agency at all.Taking up the fight for creative agencies is Alessandra Scotto di Santolo, creativity and culture editor. For media, its media editor Beau Jackson and for social and digital agencies, it's the podcast's host and Campaign tech editor Lucy Shelley. Maisie McCabe, UK editor at Campaign also joins the argument for a perspective on the differing client relationships between creative and media agencies.Further reading:Energy Networks Association consolidates creative and media accounts into WPPWhat are the benefits to appointing media and creative agencies at the same time?Santander reviews global creative and media accountsAsda launches review of creative and media accountsPitch Update: Sky, Asda, Pets At Home, Interflora, Motorway, RM Williams and moreComing up in Campaign's calendar:Media Week LiveCampaign 40 Over 40 Hosted on Acast. See acast.com/privacy for more information.

Send us a Text Message."Recovery is a program of action. It's about action. It's not about thinking your way out of a problem or wishing yourself better. It's about doing stuff.”Olly LynchIn this episode, you'll hear about:Olly's personal journey with addiction: How he found himself at a career high yet in deep alcohol and drug addiction & the personal and professional impacts that came with it.Finding your space in new roles: The challenge of joining a new organisation and how to establish yourself as a powerful and valuable presence who is comfortable questioning the status quo.Ego and self-esteem: How ego and low-self-esteem can feed into addiction, but also influence/mask the way people present themselves in a work context.Stagnation in large organisations: The common issue of stagnant thinking and competitiveness within large organisations, and the need to break free from it to foster creativity and innovation.Applying recovery principles in work: How principles from addiction recovery, such as self-reflection, honesty, and taking action, can be applied effectively in a work context to drive improvement and change.Key LinksIf you require treatment, information or advice for alcohol and drug-related issues, contact DirectLine on 1800 888 236.Find a 12-step Alcoholics Anonymous Meeting: https://meetings.aa.org.au/near/Omnico https://www.linkedin.com/company/omnico-group/TravelPort https://www.travelport.com/Lucid App (Now Imprint) https://imprintapp.com/Avante Marketing https://avante.marketing/Find a Helpline: https://findahelpline.com/au/topics/substance-useAbout our guestOlly Lynch (https://www.linkedin.com/in/ollylynch/) is a marketing leader, Fractional CMO and consultant with over 12 years of experience, working across B2B and B2C brands in agencies, client side and as an independent consultant. He's worked alongside some of the biggest brands in the world including IBM,Thomson Reuters, Motorola, Fujitsu, CA and Interflora and is the founder of Avante Marketing.He is driven by the belief that we only control two things in life: mindset and effort. “There is very little that cannot be achieved with positivity, hard work and an iron will.About our hostOur host, Chris Hudson (https://www.linkedin.com/in/chris-hudson-7464254/), is a Teacher, Experience Designer and Founder of business transformation coaching & consultancy Company Road (www.companyroad.co)Chris considers himself incredibly fortunate to have worked with some of the world's most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.  For weekly updates and to hear about the latest episodes, please subscribe to The Company Road Podcast at https://companyroad.co/podcast/

There's plenty to be getting on with this month in the garden, despite the clocks going back in the UK. Dig It's Peter Brown and Chris Day help to put some of the garden to bed, plant spring bulbs and get border prepared. There's the usual round-up of topical news from the world of gardening as well as a few important diary dates if you're planning to get out and about this month.What's onSunday 1st October, 10am-4pm, The second day of our Apple Weekend event at the Garden Centre and we will be joined by top apple fruit identification expert Gerry Edwards, apple pressing featuring The Mid-Shire Orchard Group, Garden Organics with Chris Collins, and the local wildlife trust.Sunday 8th October Orchard Open Day at Waterperry Gardens, Oxfordshire, 10am - 4pm.Thursday, 12th October Ryton Demonstration Garden Tour 10:00am - 11.15am at Garden Organic, Ryton Gardens, Coventry. https://www.gardenorganic.org.uk/events/ryton-garden-tour-12octTuesday 17 October Horatio's Garden Stoke Mandeville (National Spinal Injuries Centre), designed by Joe Swift. Private Tour in aide of the Horatio's Garden Charity, 10.00-11.30am. Booking is essential. All October Looking for local gardens to you for autumn colour then check out the Great British Gardens websiteDig it Top 5 Hedging Plants As next month we officially start the hedging season, here's a reminder of our top sellers last season Top seller at No 1. Quickthorn 2. Hornbeam 3. Green Beech 4. Photinia Red Robin 5. Green Privet.NewsThe world's oldest gardening magazine Amateur Gardening magazine closes after 139 years.Interflora and the Bumblebee Conservation Trust join forces to introduce a bee-friendly Beequet!Top chef Raymond Blanc continues his passion for growing and preserving many of the Heirloom veggies from Garden Organics at his Oxfordshire restaurant.The new RHS Urban Plant Show is set to open at the Depot Mayfield in Manchester on the 18th-21st April 2024.Reduced peat growing of UK houseplants.Nursery growing peat-free houseplants from seed.Be more sustainable by taking cuttings from your own plants says Tony Le Britton.Sculpture garden scoops top accolade.First sensory garden for pets opens in Devon.New study on growing homegrown food is looking for volunteers to help with research. To take part, contact urbanharvest@sheffield.ac.ukTeenager finds seed from world's largest bean pod on beach.Plants mentioned: Holly (Ilex), Potatoes, Tomato, Catnip, Plant garlic (available instore), Stocks, Winter hardy Pansies and Violas, 6-pack Wallflowers, Fuchsias, Pelargonium (geraniums), Alliums, Crocus, Daffodils, Tulips. Indoor Hyacinths and Amaryllis planting time. Nature Love' colour themed bulb packs. Primrose and mini cyclamen for centre bowl planting.Products mentioned: Compost bins, Vitax Greenhouse Fumigator (Insecticide smoke for greenhouses) and greenhouse disinfectant. Horticultural fleece for winter protection. Larger plant labels.Our special thanks to Chiltern Music Therapy for supplying the music. Hosted on Acast. See acast.com/privacy for more information.

Regalar flores está infravalorado. Incluso para eso se necesitan los cromosomas adecuados, y Manuel parece que no los tiene.Disfruta.Contacto: duodeases.podcast@gmail.com

Dette afsnit af Småt Brændbart Ugens Krise starter med en omgang ananas i egen juice. Oven i hatten er min medvært og jeg ikke er helt enige om kvaliteten af reklamen for skobrandet Roccamore. Uenighed gør aldrig noget skidt for et god podcast. Vi tager også fat i den nyeste kommunikation fra kramme-bro byggeren Özlem Cekic og  hendes dialog-kaffe-projekt. Uden at spoile for meget, så er vi ikke super begejstrede, snarere tværtimod. Hvad skete der lige for Twitterfolket, da de gik amok på en ung journalist fra Berlingske, der lavede en fejl i en artikel? Er det god stil eller hvad? Vi når også forbi Meghan og Harry og the big clash mellem det amerikanske kendispar og det lukkede engelske kongehus. Kopi-Bitz slår til igen, tyvstjæler et pay off fra Interflora og tænker at det er der ingen der opdager. Vi slutter med en af de største kriser i ugen, der gik: Kims chips-julekalender i gedigen shitstorm. God fornøjelse Medvært: Aminata Amanda CorrSee omnystudio.com/listener for privacy information.

Welcome to the PRmoment Podcast.This week we're chatting to Rick Guttridge, founder of Smoking Gun about his career story in public relations and how he went from a procurement officer for the Royal Mail to PR agency CEO.Smoking Gun is a £1.5 m PR firm based in Manchester, clients include Interflora, the NHS and Alton Towers. It has 15 employees.Previously Rick worked for Brazen and Connectpoint PR. He and his wife Vanessa founded Smoking Gun in 2010.Smoking Gun has had an interesting few years, it was impacted by both Brexit and Covid and Ricks going to talk us through that agency journey on the show today.And do check out the home page of PRmoment for our latest webinars, including The State of Social Media Report.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.Rick, welcome to the show:1 min Rick talks us through what has been an up-and-down-and-up couple of years for Smoking Gun through Brexit and the Covid period was for an independent.“We're living in a world of constant turmoil…you need medication after watching the nightly news”“Having to let good people go is the hardest part of the job”“Feb 2020 was our biggest ever month…and then Covid came along”“How long will the cash last - there's a horizon here for when the business will fold”12 mins Did the PR business come back slower in Manchester than in London? 13 mins What' shape of the business now?“Sometimes everything goes against you, sometimes everything goes for you”14 mins Rick updates us on the runners and riders in the Manchester PR scene17 mins How the last 10 years has seen a changing of the guard of the biggest PR agencies in Manchester.“I reckon there's about a third of the number of staff journalists around that there were when I started 20 years ago”21 mins Rick talks us through how he made the jump from procurement to PR!28 mins A discussion of whether too many in-house PRs still see PR as a media relations-only discipline.“The bigger the organisation the more segregation there is. We really need to break down those internal silos”30 mins Rick talks about an increasing trend of big pitches wanting to include a number of non-London-based agencies.

Phill is the Managing Director at PAASE, an Agency that drives growth for ambitious eCom brands from customer data through marketing automation, by maximising their investment in the eCommerce tech stack, implementing proven growth strategies and advanced segmentation.  PAASE was set up by Phill in 2019 following 9 years of working with businesses such as Avis Budget Group, Travelodge, Sainsburys, Interflora and the Bourne Leisure group, driving their online sales. Phill uses his multiple years of experience to give us a true insight into the world of email marketing and customer data.  ​Tune into this episode to understand the truth about blanket emails, why email marketing is so important to retaining customers and how you can strive and overcome stumbling blocks in your eCommerce business. Find out how to improve your welcome sequence and what makes Klaviyo one of the best Email Platforms for eCommerce stores. 

Gerry Gerrard, CEO of Interflora, joined 3AW after The Rumour File was alerted to the lovely display at Fitzroy, to mark the start of spring.See omnystudio.com/listener for privacy information.

Série spéciale enregistrée à l'occasion de l'édition estivale 2022 de l'événement LesBigBoss.Dans cet épisode : Luca Gerini, Directeur Général Italie, Espagne et Portugal chez Interflora. Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

Dietro le quinte del mercato dei fiori. 4 chiacchiere con Luca Gerini (Managing Director Southern Europe di Interflora)

Nina Lindvall är vd på Interflora sedan 2018, som är en del av en världsorganisation med 110 butiker helt i egen regi och 560 medlemsbutiker i Sverige. Interflora är en snart 100-årig organisation som sedan starten 1923 har levererat blommor samma dag till sina kunder, samma sak som idag sker via e-handeln. Innan Nina klev in i blombranschen så jobbade hon med modeföretag i roller som CMO på Gant, vd på Rodebjer och modechef på Åhlens.   Anmäl dig till Arash nyhetsbrev https://bit.ly/3v0RbJy och få koll på det senaste inom ledarskap, tech och marknadsföring.

[HORS SÉRIE SAINT-VALENTIN] Avec les boys de Shitlist (@shitlistcast) Salut les lovers... Pour ce jour si spécial, qui embaume la guimauve et la commande Interflora tardive, on vous a concocté un épisode hors-série sur le cultissime film-pas-du-tout-romantique Fast and Furious, premier du nom, avec les merveilleux garçons de Shitlist, le podcast du pire du cinéma ! Accrochez vos ceintures, on part en drift direct.

Clara Luciani était l'invitée du Double Expresso RTL2 ce vendredi 11 février 2022. La chanteuse a répondu aux questions de Grégory Ascher et de Justine Salmon et a interprété 2 titres en live dans l'émission "Amour toujours" et son maintenant classique "Respire encore". L'info Expresso - Les agences de voyage éco-responsables pour un tourisme durable - Les sports les plus chers du monde Le winner du jour : - Depuis un an, il a automatisé tout son travail sans prévenir personne La chanson du jour : Curtis Mayfield "Move On Up" Le savoir inutile : Un livre sans verbe Placebo : Christelle de Salles sur Mer remporte sa rencontre et ses places pour le concert de Placebo à Paris le 23 mars prochain. Le jeu surprise : David de Montpellier repart avec un bouquet Interflora et un iPad. La Banque RTL2 : Céline de Grabel proche de Montpellier repart avec un coffret de chocolat réauté. Lydie de Marthon proche d'Angoulême repart avec un robot cook expert de Magimix.

In this episode with Iman Safari of Interflora, we explore what it means to have a customer service DNA. We hear how to build one and how to reduce the dreaded "cost-centre thinking". We answer these questions in the episode: What is a customer service culture? How does Iman get agents to live and breathe the culture? What does Iman say to his agents to convince them why a strong culture is important in customer service? How did Iman build a customer service culture at Interflora? Why don't senior management think customer service is central? Why is there a mismatch between CS leaders and C-suite Where does cost centre thinking originate? Why does it lead to bad customer service? Why average handle time and time between calls should not be an important KPI and why you should never tell your employees to rush. Why you should measure your team as a team, not as individuals, and why 'employee of the month' is an old way of thinking. How can you decrease average handle time in a way that's positive for the customer? How important is technology for the customer service culture?

Sandra Wittmann kann gar nicht anders, für sie steht stets das Interesse ihres Teams im Vordergrund. Als Basis ihrer Arbeit mit ihren Mitarbeiterinnen sieht sie den Vertrauensbonus, den sie in jedes einzelne Mitglied investiert. Ob das immer gut geht erfahren Sie im Gespräch mit ihr!

L'info Expresso - Passer une nuit dans un magasin Lidl  - Air France réalise son premier vol long-courrier durable avec de l'huile de cuisson Le winner du jour : - Depuis trois ans, ces deux collègues s'habillent à l'identique au travail - Seul dans un hôtel 5 étoiles La chanson du jour : Cher "The Shoop Shoop Song (It's in His Kiss)" Le savoir inutile : Le Pont du Diable en Allemagne Le Flash-Back du Double Expresso : Rick Hunter (1984) La chronique surprise - le bilan de Jonathan Le bonus du Double Expresso : Le chapeau d'Harrison Ford porté dans Indiana Jones aux enchères Le jeu surprise (le petit bac) : Aurélien de Romorantin près de Blois repart avec Un iPad + un bouquet INTERFLORA. La Banque RTL2 : Isabelle d'Hangenbieten près de Strasbourg repart avec un séjour VVF. Marjorie d'Orsonville près de Rambouillet repart avec 100€ de bon cadeaux sur le site cadeaux.com

L'info Expresso - Plutôt team salée ou sucrée ? Découvrez ce que vos goûts disent de vous - Les enfants nés en premier seraient les plus intelligents de la fratrie, selon une étude Le winner du jour : - Elles déboursent près de 900 € pour boire une bière à deux au pub - un ado de 17 ans a construit des montagnes russes dans sa cour La chanson du jour : The Rolling Stones "Gimme Shelter" Le savoir inutile : La Suède a changé de sens de circulation en 1967 Le Flash-Back du Double Expresso : Ana et Max sont partis en terrasse La chronique surprise - le pourquoi de Max : Pourquoi dit-on : "une langue de bois" ? Le bonus du Double Expresso : Uber lance Re-start Le jeu surprise (le plus ou moins) : Claude de St Féliu d'Avall près de Perpignan repart avec Un iPad + un bouquet INTERFLORA. La Banque RTL2 : Aurélie de Richardmenil près de Nancy repart avec 100€ de bon cadeaux sur le site cadeaux.com. Marion de Masléon près de Limoges repart avec une Nintendo Switch.

Make more money from every sale: Episode 021 is the recording of a stage presentation based on the book of the same name I sold Westfield Shopping Centres the branding rights to my book; Make more money from every sale. To demonstrate the principles in the book, I made more money from that sale by selling them a 4-book series called, The Retail Success Series. Westfield gave a copy to every retail tenant across their empire - some 10,000 copies each Christmas. I was invited to make presentations based on the title People who put these ideas into practice have had extraordinary results. • One baker added $100,000 to his annual turnover. 
 • Tyre retailers who had never sold wheels in their lives were selling 96 and 112 a month. 
 • A café chain added 12% to the annual profit by getting onto this. 
 • A manchester retail chain sold out of the nominated ‘add-on' product in two days.
 • Interflora stores sold out of chocolates in the first morning after this session.
 • In the Philippines, the Chow King commissary ran out of ice cream because the store owners went berserk on offering two scoops instead of the customary one.
 The book explains; • Why you SHOULD Make more money from every sale
 • Why you DON'T Make more money from every sale
 • How you CAN Make more money from every sale
 Formerly sold as hard copy, it has been converted into e-book format with all 80 illustrations and chapter lessons. Get Make more money from every sale here: This podcast explains; • When to make the add-on sale.
 • How to make the add-on sale.
 • Techniques to enhance the add-on sale opportunity.
 There are also enough ideas for you to put ‘add-on selling' into any business – online or in B2B.

The recording is quite funny I am told. The store owners in this workshop had a great time and so did I. But after the session they had an even better time. The next day the phone calls came in thick and fast. 'I sold all my chocolates this morning - a week's quota in 3 hours.' 'Never seen so many cards go over the counter.' 'I rarely see people ask for wrapping and ribbons, let alone baskets, but today I sold out of baskets.' And all they did was ask an add-on sales question, which was not your typical, '... that be all' kind of empty headedness. This idea is expanded in the final module of the Sell more, easier, faster course in the Colin Pearce Academy and as I say in the presentation it is fully explained in the whole book, Make more money from every sale which you can purchase in my online shop.

Ali & Cev are joined by their good friends Ben and Smokey from the Rated H Podcast to discuss hair products, Interflora, musicals, rom-coms, dancing and snacks.Edited By Cevin MooreMusic: “Asteroid (A Fragment)" by Peter & Cevin MooreContact: @FilmGuff @RatedHPodFilmguff.comRatedH@gmail.comequidistant/ˌiːkwɪˈdɪst(ə)nt,ˌɛːkwɪˈdɪst(ə)nt/adjectiveadjective: equidistant1. at equal distances."the line joins together all points which are equidistant from the two axes"

Hervé était avec l'équipe du Double Expresso RTL2 ce vendredi 5 février 2021. Il a répondu aux question de Grégory Ascher et interprété en direct des studios de RTL2 son single "Si Bien du Mal". L'info Expresso - Mes Petites Feuilles - Le Super Bowl Le winner du jour : - Un rappeur s'est fait implanter un diamant rose dans le front - Un bébé enregistre un album depuis le ventre de sa maman La chanson du jour : Céline Dion & Jean-Jacques Goldman "J'irai où tu iras" Le savoir inutile : l'origine de la Super Glue La chronique surprise : Jonathan a fait un bilan de l'émission Le jeu surprise (le qui suis-je) : Sophie de Sérignan (près de Béziers, 34) gagne un bouquet de fleurs Interflora et un iPad Mini. La Banque RTL2 : Aline des Clayes-sous-Bois (près de Paris, 78) gagne une Xbox Series X. Nicolas de Lorient gagne un séjour VVF.

L'info Expresso - Xiaomi annonce une technologie pour recharger son téléphone "à travers l'air" - St Valentin 2021, le cadeau que les français(e)s aimeraient le + recevoir Le winner du jour : - Pour 5€, elle loue ses chèvres pour des réunions Zoom et fait un carton dans le monde entier - Un homme gagne à la loterie pour la sixième fois, il remporte 250 000$ La chanson du jour : Pet Shop Boys "Go West" Le savoir inutile : un mois de février "parfait" Le Flash-Back du Double Expresso : "Avis de recherche" (1980) La chronique surprise : les "Pourquoi" de Max ! Le bonus du Double Expresso : devenez "bonbologues" Le jeu surprise (le mot intrus) : Benoit de Wingles (près de Lens, 62) gagne un bouquet de fleurs Interflora et un iPad Mini. La Banque RTL2 : Odile de La Garde (près de Toulon, 83) remporte le lot de consolation : un Mug + une boîte Lilly Skin. Mickael de Trainou (près d'Orléans, 45) gagne un pack Surface Pro.

L'info Expresso - La distance parfaite pour se sentir en vacances - Le téléphone bleu de Facebook pour la St Valentin Le winner du jour : - Norvège : un transfert fuite grâce à l'application Tinder - Leur bébé est né le 1er janvier sur l'A48, ils obtiennent un an de gratuité sur le réseau autoroutier La chanson du jour : Jay-Z & Alicia Keys "Empire State of Mind" Le savoir inutile : La chiromancie au Japon Le Flash-Back du Double Expresso : "The Blues Brothers" (1980) La chronique surprise : le best of de l'émission avec Jonathan Le bonus du Double Expresso : le classement des plats préférés au boulot Le jeu surprise (le petit quiz) : Lindsay de Brebières (près de Douai, 62) gagne un bouquet de fleurs Interflora et un iPad Mini. La Banque RTL2 : Florian de Claye Souilly (près de Meaux, 77) gagne un séjour Bélambra. Laetitia d'Etrechet (près de Chateauroux, 36) gagne un séjour VVF.

Visit Pampa on InstagramSupport the show-------->Fabian Geyrhalter:Welcome to the show, Emmanuelle.Emmanuelle Magnan:Hello, thank you for having me.Fabian Geyrhalter:Absolutely. It's a great pleasure. You are calling in from Paris, and almost guaranteed, most of my listeners will not be familiar with your brand, Pampa, and that is because you are a boutique floral arranging and delivery service in Paris. So, not US-based or international, but your Instagram is exploding, and the New York Times has even found you, and now so have I.I even believe that this is your first solo audio interview in English, which flatters me. This is really cool. I read somewhere that you or your partner, one of the two of you, said, "We are always trying to twist the flower world. That has been old school for a while." Tell us a bit about how Pampa started in 2016, what the inspiration was, and why you and your co-founder thought Paris needed yet another flower store.Emmanuelle Magnan:Yes. Well, I should start by presenting Pampa and telling you a bit what it is exactly, because precisely, I think we're more than another flower store. We are a new kind of flower brand, englobing a flower shop and a creative studio that is dedicated to companies and brands. We started out in 2016, as you mentioned. We started a small, online flower shop.And really quickly, we started working with the coolest and most prestigious brands, artists, et cetera. And I'd say we have a new approach to flowers and the flower industry, more modern, more colorful, more eco-friendly, also, as much as we have the possibility to be.Concretely, what do we do? We are a B2C and B2B company. On the B2C side, we are a flower shop. We sell fresh flowers on weekly arrangements we have ... Sorry. We have weekly arrangements available in three sizes, that's it, and we also deliver dried flowers. And on the B2B side, we are a studio, as I said, and we have three types of services, which are design, gifting, and even workshop animation.Basically, when we started out, what we wanted to do first was disrupting the online market. At that time, it was dominated by three major competitors that had been there for ages, and that were, in our opinion, not really in phase with the needs and tastes of our generation. They had been on the market for ... Some of them 20 years. They were one of the oldest companies on the internet, maybe one of the first companies, e-commerce companies.When we were developing the business and benchmarking, we had four main observations. One, there was no clear differentiation from a competitor to another, like they were ... If you went from one competitor to another, they had the same website, same kind of products, same level of services. Secondly, their product offering were always on the ... built, sorry, on the same model.Fabian Geyrhalter:Mm-hmm (affirmative).Emmanuelle Magnan:They all had dozens of different arrangements in different shapes, colors, with various types of flowers. Some were exotic, some were red roses. You didn't ... It was kind of slow and tedious customer experience. You would arrive on the website, and you would be like, "Oh my god, there are so many different kind of arrangements. I don't know what to choose." And we figured out that there was another problem with that, that was stock management issues and high waste potential.Fabian Geyrhalter:Right.Emmanuelle Magnan:Right. So then, the third observation that we had is that there was a big lack of transparency. You didn't really know who makes the arrangements, how are they delivered, who is behind those big platforms, et cetera. And finally, we figured that there were actually no strong brands. Yes, there was Interflora, that is one of the oldest ... It's the oldest service. It was there before the internet, by phone and so on.It's a brand, because everyone knows it, but there was no ... For us, it was missing this modern thing about it that we, the young generation, wanted to identify with. You know?Fabian Geyrhalter:Yeah. Oh, yeah.Emmanuelle Magnan:So, we thought, "Okay, competition is strong in this market. There are already hundreds of florists on the streets. Our value proposition should be, first of all, one weekly arrangement, available in three sizes, delivered by bicycle." Actually, nobody did that at that time, it was really bold to go on the market that way, because ... Well, we didn't want to repeat the same mistakes.For us, it was a kind of mistake to propose on the internet so many different arrangements, right? So, we thought we could do as new ... In restaurants, the new kind of chief, what they do is that they go to the market, and they see what is available at the market, and they come back to the restaurant and they just design one single menu. You know?Fabian Geyrhalter:Farm-to-table. Yeah. Exactly.Emmanuelle Magnan:You know what I mean?Fabian Geyrhalter:Yeah.Emmanuelle Magnan:And so we thought we could do the same with flowers, so that's what we wanted to ... the spirit of what we wanted to design. And secondly, we thought, "Okay, let's do a mobile-friendly website on which you can order your arrangement in three minutes." Thirdly, we wanted to have a more humanized and less product-centric approach, be it on the communication or customer support level. Those brands were ... Well, those platforms were a little bit on Instagram, they were starting to be, but everything was so product-centric, you would see the arrangement, that's all, on a table in a vase.And what we wanted to bring was people in the way we would communicate around the product. It's not just about flowers, it's about people who make them, people who consume them. Consume is maybe not the right word, but people who buy them, et cetera.Fabian Geyrhalter:Mm-hmm (affirmative).Emmanuelle Magnan:And also, we wanted to be really close to our customer, and be at their service. At the beginning, we did ... I mean, we still do that, actually, we do everything we can to deliver an arrangement, because it's so important. When you want to offer flowers, you're putting your heart into it, right? So, we will do everything in our power to make this delivery possible.Lastly, what we wanted to do was an emphasis on branding, with our brand codes coming from other disciplines, like fashion, for instance. That's what we ... I mean, that was the basic concept. And that's how we launched. I don't know if it's clear.Fabian Geyrhalter:It is very clear. You just checked off all of the boxes that new companies and startups need to check off when they launch a business, so this is really, really great. And I mean, it's music to my ears. When I said, "Why did you think Paris needed yet another flower store?" Right? Because it is so well known, the Parisian flower markets, and it just ... It goes hand-in-hand with it, but everyone is doing the same, and you just really looked at every aspect of the business and said, "How should this be done in 2021? What would people really need today, and how can we work on sustainability? And how can we bring up a different style?"Talking about your style, your actual brand style, that's how I found you. I literally think I was just scrolling through Instagram and I found one of your arrangements, and then I saw the logo and I saw the colors and I'm like, "Wow, that's wild. That's different." And that's how I literally reached out to you, without knowing too much about the brand. Then, the more I read, the more excited I got to have you on.Your style, the brand style, and the style of the bouquets, it is super eccentric. It's loud, it's graphic, and the New York Times had this article where it said ... I don't know exactly what the article was, but it basically talked about, "Here are 10 cities," and the best, most different flower shops in each one of the cities. And Pampa is part of it, and when you literally scroll through that article, yours is the only brand that stands out.I mean, you scroll through it, and suddenly it's like, "Whoa!" Because it is, it is so loud. Right? You can't mistake your bouquets for anyone else's because they're so distinct. So, I'm wondering, since you are also ... You're a co-founder and you're a creative director at Pampa. Tell us how this unique style came about. I mean, it is very specific. It's very distinct.Emmanuelle Magnan:Right. Well, first of all, thank you for saying all this. You can't really see it, but I have a big smile on my face because it's such ... It's all my work and all my heart are into this, and we worked so hard to develop this brand, and this new kind of product, and to innovate and to be singular and one of a kind. I mean, we work a lot on it, but it's also so natural. I think our team is made of people from various horizons, and they have been working in different disciplines before. They come from architecture, interior design, circus, so it's ... My co-founder, she comes from the events ... How can I say that?Fabian Geyrhalter:Event coordinating? Emmanuelle Magnan:... for big events and yeah, event organizations, right? So we are all very creative, and I think it's also thanks to that team and this mix of profiles that we are able to create such powerful brand. But where it came from, I think ... Well, so I'm the creative director, right? And I co-founded the company with Noélie, and when we started working on the project I had already so many mood boards, and I had been thinking about this project for so many years, because I was a flower lover, and I was also very ...Well, I wanted to create a brand, that was my passion, also. Anyway, I'm color obsessed and very sensitive to color schemes and harmonies, so there's a big work on color associations. Everything we do is a research in colors, there's a big work on color associations. Everything we do is like a research in colors, and another big characteristics of our style is that in every arrangement we do, we mix a dozen of different flower varieties. It gives these wide, large spirits, and I think it's a real, and that's what we wanted to create, it's a real experience to look at our arrangement, because you have so many things to look at.I think what we're looking for is what we say in French, [French 00:13:48], this extra-special something that will twist an arrangement. Sometimes, we put disco balls or feathers, glitter. We are playing with flowers as ... And thank you for saying that, I think it didn't ... It hasn't been done before, I think. We are exploring creativity in flowers, we are-Fabian Geyrhalter:It's your canvas. The flowers are your canvas, right? And then, you just start-Emmanuelle Magnan:Yes, it's ...Fabian Geyrhalter:Yeah.Emmanuelle Magnan:Exactly. It's colors and flowers, and I'd like to say that you can actually think of our arrangement a little bit like an outfit. It's a set of colors that go together. Imagine if the stripes of your shirt was matching your shoelace, and your hat was matching your belt, et cetera. We like to create ... Yeah, a color scheme and the flowers are a big inspiration. We are trying to find the most singular and always with small details, that maybe we are the only one to see, but we are trying to ...There are thousands of different flowers, and we are trying to show the variety of it, and we are trying not to use what every florist use, actually, and has been using for so many years. We are trying to show the beauty of flowers with our arrangements.Fabian Geyrhalter:I saw one interview with you in a French publication, I believe it was, where you talked about how one of your bouquets was inspired by a Nike Air Max. And I'm wondering [crosstalk 00:15:51]. So your inspiration, really, comes from anywhere. And like you said, it's very close to fashion, and you talked about you have an architect on the team, and it's really...It's kind of like this multi-art-inspired endeavor when you start working on your arrangements. Are those moments of inspiration, like a Nike Air Max, are those being shared with your audience? Do they actually weave into your storytelling, or is that more something that happens behind the scenes?Emmanuelle Magnan:I think it's both. Sorry. I think it depends. About the Nike shoe, actually, it's because Nike launched a shoe that was designed by women, for women, and they contacted us to ...Fabian Geyrhalter:Oh, how cool.Emmanuelle Magnan:... to launch for the ... Yeah, we were so proud.Fabian Geyrhalter:That is awesome. Emmanuelle Magnan:Yeah. In terms of branding, it's like Nike is the ...Fabian Geyrhalter:That's it, that's the Holy Grail. It can't get bigger than this. Yeah, yeah, yeah, so you literally did an actual project for Nike to create arrangements.Emmanuelle Magnan:Yeah. We worked in one of their Parisian store. We made a flower installation, and we were also there to ... for giveaways. If you would buy this pair of shoe, of Nike shoe, this precise pair of shoe, you would get a Pampa gift, a Pampa flower gift. So, there was this activation. And also, they partnered with a fashion Instagram magazine. Well, fashion magazine that is based on Instagram, and they asked for artists to create a piece inspired from the shoe.I was one of the selected artists, and it was so fun to make. And so, everything can be an inspiration because I think it's, again, this work on color and texture, and we are also very ... We come from, as I said, Noélie come from the music industry, the events' industry, and I used to work also in that industry when I was in agencies, and we love music. We love party, we love celebration, and all this kind of ... We take inspiration in so many different things, actually.And yeah, we share that with our community, to answer your question. On Instagram, we share a lot of things. We show a lot of behind the scenes, and at some point ... We don't do it that much anymore, but I think I should do that again at some point. Each time we would do a new weekly arrangement, each week we would associate it with a music that we like.So in our newsletter, it will have the song of the week, and stuff. And yeah, and sometimes I can be inspired, sometimes ... I don't know, we did a '90s-inspired arrangement with psychedelic colors and ... So yeah, I think it's a mix of pop culture and arts, visual arts, and flowers-Fabian Geyrhalter:And I think knowing that story behind the bouquet it's just so exciting, and it's so much fun to know that there's actual thought being put into it. Right? Which is the exact opposite of those Interflora, huge floral shops, because there is no ... I mean, yes, they work together and they're all nice, but there's no huge inspiration behind it. There's no story behind it, and I think that's what ... That's what creates brands, period. Right? When there is a story behind it, so I think that that's really exciting.I love how you started talking a little bit about your background, because you come from the agency background. You worked at TBWA, which is actually where my wife also worked, but she worked in the LA office, and you worked at all kinds of fantastic agencies. And that career, actually, being organized, overseeing projects in the creative field, I'm sure that shaped the ability for you to create, but also to run Pampa, right?Emmanuelle Magnan:Right, for sure. Exactly. I started working in agencies as a project manager after I graduated from business school. During that time, I worked with such talented creative directors, communicators, brand strategists. It really allowed me to build myself a brand culture, also have a keen eye on aesthetics, actually, and a sense of style in all direction.I was working with people who have such an incredible taste, and educated me in that way. That's when I started doing mood boards, and that's also where I learned how to code CSS, how to use InDesign, Photoshop and so on. I learned by myself, because I was ... Actually, I was just dreaming to be on their side. I wanted to be the art director or the creative director, but I was a project manager.And actually, it was such a good training. I mean, being a project manager gave me this ability of anticipating everything and every problem.Fabian Geyrhalter:Totally.Emmanuelle Magnan:Yeah, and it gave me the skills of prioritizing, organizing, working with methodology and excellence, because you always, when you work in an agency, you have to be very exigent so that your client is satisfied, and you have to be very ... rigorous? I don't know if-Fabian Geyrhalter:Yeah, yeah, yeah. Rigorous, yeah.Emmanuelle Magnan:And yeah, and it helps me every day in my job, in management, and also in creative direction. I'm so glad I did that in my previous professional life, and yeah, when I was in ... I think it was before I went to TBWA? Yeah, I started thinking about this flower project. I was passionate about flowers, I used to offer a lot of flowers to my friends, my mom who was not in Paris. She was in another city, so I experienced a lot those websites we were talking about before.Fabian Geyrhalter:Yeah.Emmanuelle Magnan:One of the first agencies I worked at, I met Noélie, my co-founder. We were together working on a music festival, and we actually run into each other few years later, and we started talking and we figured we both wanted to launch a product in the flower industry, a project, sorry, in the flower industry. And that's when I decided to stop my ... Well, I found this job.I had this job at TBWA, so I went there, because I thought I could learn ... still learn so much, and ... Sorry. I got a little bit lost. I took this job at TBWA because I thought I could still learn and have some money, save some money so I could start my business.Fabian Geyrhalter:Right.Emmanuelle Magnan:And then, I decided to quit and to launch Pampa, because we had this idea and we believed in it so much that I told myself, "Okay, we only live once. You have this idea, just go for it, and go express your creativity," because yeah, being a project manager was great, but at some point I just wanted to be on the creative side and express myself.Fabian Geyrhalter:Well, and being a project manager, it's stressful, but you don't see the rewards as much, right? Now, it is stressful, but you actually see the rewards. Right? You create your own journey, which is just amazing, and that's the beauty of entrepreneurship. Right? I think it's really interesting that you actually quit your job before you really started the project.I mean, you always thought about it, but to me, this is so important. I did things like that in my life, where I basically had to completely quit something and have this risk, this huge risk of like, "Well, what if it doesn't work out? What if the next thing ... "But because you have that, that fire behind you of, "Okay, I only have that many months to go," financially, "This really needs to work out. I'm putting money in, I put all my energy in." I think you have so much more of a drive than if you do two things at the same time. You still have your day job, you start working on it at night, like it's a very, very different thing, so it's cool to hear that.Let's move over to social media, because that's a huge part of ... In my eyes, I believe, but I'm not sure, I believe that that's a huge part of the success of Pampa. You have over 73,000 followers on Instagram, which is huge. I mean, for any US-based consumer brand, but for a small brand from Paris that is working very regionally, this is really, really remarkable.Obviously, as you said, you launched digital-first, but how did it get there? How did it explode that much? And what did you learn from it? What are some secrets you can share of how you guys actually pulled off your Instagram following?Emmanuelle Magnan:Well, it's one of the things we are so proud about, is that we gained each of these followers organically.Fabian Geyrhalter:Yeah.Emmanuelle Magnan:We never acquired any follower base, or never used any bots. I'm so glad we did that. One third of our audience is from Paris, the rest is from diverse cities in France, because actually, we deliver outside of Paris. We deliver our dry flowers outside of Paris.Fabian Geyrhalter:That's a really long bicycle ride.Emmanuelle Magnan:Right. More on that later.Fabian Geyrhalter:Okay, okay.Emmanuelle Magnan:No, but I will explain that to you when we get into that subject, but yeah, we don't deliver in bicycle-Fabian Geyrhalter:Yes, I had a feeling.Emmanuelle Magnan:... outside of Paris. But yeah, one third of our audience is from Paris, the rest is from other cities in France. And actually, 25% is from abroad, and 4.5% is from the US, actually. When I was-Fabian Geyrhalter:There you go, I'm one of the 4.5.Emmanuelle Magnan:Actually, I saw that while I was preparing the new podcast, and I ... Yeah, actually, you are 4.5, from the US, so I think it's [crosstalk 00:28:15]. Maybe if there's anyone listening that already knows us, hi. How did we get there? I think there have been a few levers that I'm going to list, but I think the quality of the content that we are producing, posting, is key. We always put a lot of efforts in using our own content, and we created something that is very eye catching and it hooks people.So many people tells me about our Instagram grid, actually. And actually, so many [inaudible 00:28:55] repost our contents. Anthropologie in the US once regrammed one of our posts, which is totally crazy-Fabian Geyrhalter:Oh, that's cool.Emmanuelle Magnan:You're a small brand from France, from Paris, Anthropologie is so big. Anyway, there's also tons of people telling us that we put color in their feed and in their everyday lives, so I think they just enjoy getting shots of nature and color and that's also why they follow us. They don't necessarily buy from us every week or every month, but they just are so glad to receive this positiveness into their everyday life.That's one part. And in terms of actions that helped us grow our community, we did work with influencers, but for free, though. They loved our brand and product so much that even big influencers that are ... The maximum that we did, she had like one million followers, and they were happy to collaborate for free, actually, because they ... Yeah, they love the product and the concept, so that, I think, that for sure helps us grow the community.We also did some sponsored campaigns on Facebook and Instagram that were product focused, but I think it naturally generated following, because even though it was product focused, it also worked on awareness, so we gained a little bit of them like this. But mostly, it was organical, real organical word of mouth. And also, we have had a lot of amazing PR opportunities that came to us also organically, if I can say.Fabian Geyrhalter:Mm-hmm (affirmative).Emmanuelle Magnan:If I can say it like that. We had the 8:00 PM TV news broadcast in France, that generated a lot of awareness, and a lot of following. You mentioned New York Times. We have been twice in Teen Magazine of the New York Times, which is crazy for us, and very soon, when we started the brand, very quickly we were in Architectural Digest, and other French TV shows, so I think it really helped us grow the community.But we never really ... It came to us, really, because we were so focused on operating the company and just ... How can I say that? Sorry. Responding to the demand, we didn't ... We never really invest that much in communication. We developed our content, and we shoot everything in-house, so that's a kind of investment, but actually the communication itself-Fabian Geyrhalter:That's amazing. Yeah, yeah, yeah. PR just came to you [crosstalk 00:32:19]. Yeah, yeah, yeah. No, you didn't have a PR agency at that point, right? It just all came to you. It was all ... And a lot of that was, most probably, through you being out there, on social media. Right? Then, it just started spreading, and then you started getting into TV and all of that, that's just ... One thing leads to another.Emmanuelle Magnan:Exactly. At the beginning, the first thing was word of mouth. As Noélie and I came from other networks of ... We used to work in agencies, we ... other companies, et cetera, so we knew people from other past experiences, right?Fabian Geyrhalter:Yeah.Emmanuelle Magnan:So I think at first the word spread in Paris, and each time someone needed flowers, they would say, "Oh, you should go to Noélie and Emma's project and you will see, Pampa, it's really cool, it's new, it's fresh," whatever, and it started like that. And yeah, and then I can remember the first influencer who talked about us on Instagram. We had like 800 followers, we had launched one month ago, and suddenly, it was 10:00 PM and I remember I was going to the market that night and had to wake up at 3:00 AM. And I was watching our following base grow and grow, like, "New follower, new follower, new follower."Fabian Geyrhalter:Oh, wow.Emmanuelle Magnan:She had just done one [inaudible 00:33:58]. Out of the blue, because a friend of hers who knew us talked about us on his Facebook page, and she reposted it on Instagram, and we gained 1,200 followers in one day. That was amazing for us at the time. And it's still quite amazing, because today things changed, and it's really difficult to gain a lot of followers in one shot.Fabian Geyrhalter:Yeah, yeah/Emmanuelle Magnan:Things evolving on the Instagram game, and I think it's not really the case ... It's not really as it was four years ago. But yes, so it's that mix of things that ... And we have now this incredible community, and we want to take time to share more with them. We want to do more. Actually, we do a lot of content that is purely visual, that you look at and, okay, it's nice to watch.But we want to make more tutorials, we want to make more things that are interactive, so I hope this year we will have some time and some ... Yeah, some time, actually, to put that into place.Fabian Geyrhalter:To get the community more involved [crosstalk 00:35:24]. Yeah, yeah, yeah.Emmanuelle Magnan:...and to grow it even more. Yeah.Fabian Geyrhalter:Before we talked for a second about the delivery method, because you pride yourself in the bicycle delivery, but on the other hand, you also scaled, you're now in different cities within France. I do know that sustainability is important to the brand, right? You're trying to leave a very small environmental footprint, you're composting green waste, even though you're trying not to have much of it, because your whole company, the way that you have that one bouquet, basically, a week, it's already all made for that. And then, of course, the deliveries with the bicycle.How do you push sustainability? And talking about scalability, how scalable is that as you expand?Emmanuelle Magnan:Well, your question on scalability is actually super relevant, and I'm going to explain why. But first, I'd like to just introduce ... make an introduction on what is sustainability in the flower business. There is A, a notion of origin of supply, right? Well, if you do work with local growers or not. B, there's a notion of green waste management.Like you said, we compost our waste. What is waste in the flower industry? It's of course the flowers you cannot sell, but it's also everything you ... When you receive flowers, you have to prepare them, you have to cut them, and there is all the parts ... There are all the parts that don't go into your bouquet of flowers that don't pass the ... Sorry. There are other parts that don't go in your bouquets, or don't pass the quality test that go into a bin.And in Paris, actually, there is no green waste management for free, so we work with a special company who comes every week and take our-Fabian Geyrhalter:Oh, wow.Emmanuelle Magnan:... waste and compost it. C, in sustainability in the flower industry, there is a notion of delivery process. Right?Fabian Geyrhalter:Mm-hmm (affirmative).Emmanuelle Magnan:Do you deliver by truck, by scooter, by bicycle? There is a notion of durability. Fresh flowers are so ephemeral. How do you cope with that? And there's also a notion, I think, of wellbeing of your team, and create safe and ... a pleasing space to work in.As far as origin of supply is concerned, [inaudible 00:38:05] small, and at that time 90% of our supplies were super local. We worked with producers around Paris, when the season allowed it. Otherwise, it came from European countries, but mostly from end of winter until middle of autumn, at the beginning we were working with French growers.But during the first two years, each quarter of our business grew by 20 ... Sorry, each quarter of our business grew by 25%-Fabian Geyrhalter:Oh, nice.Emmanuelle Magnan:So, sometimes we had so much work, so many orders, that logistics couldn't keep up. Going to the flower market at 3:00 AM, three times a week was not in this instance sustainable, no?Fabian Geyrhalter:Right. Emmanuelle Magnan:Business-wise, but also on a personal scale. I mean, it was-Fabian Geyrhalter:Oh, it's killing you. Yes.Emmanuelle Magnan:I was so tired.Fabian Geyrhalter:Yeah, of course.Emmanuelle Magnan:And it's also less time to manage your company, and to create other things than the arrangements. And deliveries from the flower market here are really uncertain, they are expensive, and they are often late, and we work on a very tight schedule. Every morning, at 9:00 AM, we have dozens of orders leaving our studio, and at the time we were doing a lot of events when ... Well, before COVID.Fabian Geyrhalter:Yeah.Emmanuelle Magnan:We had sometimes 10 different projects for 10 different brands in 10 different venues in one day.Fabian Geyrhalter:Wow.Emmanuelle Magnan:It was madness, so at some point there was no way we could remain profitable and healthy without working on a proper supply chain. And we wanted to work with our local growers, but unfortunately, we didn't manage to create a system where we could be ... we could have supply on a regular basis, because we are so ... We look so much into quality, we want to deliver the freshest flowers as possible to our customers. It's so important for us, that we need the flowers to come, but come in our workshop every two days, maximum; because we don't want to deliver flowers that have been in our workshop for five days and they will last three days at our customers'.It's no question. So we figured we had to start working with most organized people in the market, and that is Holland. They are really good and they are specialists of flowers for ... It's been like that for centuries. And so, we have been working with them for two years and a half now, and we have flowers that come from France, Holland, and Italy. We have buyers in Holland that connects us with very good producers from those countries.And we try to be as local as possible, as close to our studio as possible. We would love to have our flowers coming from France only, but it's actually impossible. The scalability you were talking about, at some point you have to make choices. Actually, we opened a physical shop a few months ago ... In December, so actually one month ago, and in that shop we will be more flexible and we will have less time constraints, so we are aiming at a super local supply, with flowers being grown by a new generation of growers who know our constraints and can adapt easily.But as far as our website is concerned, we need to have something that is very organized. It's always, you have to make choices so that you are ... You do the maximum bet. And beyond flower supply, because flower supply is one thing, but ... It's important, of course, but it's not everything. So, we are developing an eco-friendlier system as a whole, so we sell this one fresh arrangement online to reduce waste.When we launched Pampa, we directly started working with Olvo, who's a bicycle delivery cooperative. They are specialists of urban, eco-friendly logistics. And all their courier are actually wage-earning employees, so they are not like freelance who struggle and ... It's very important for us that everyone is well ... [French 00:43:26]. Well paid for their work-Fabian Geyrhalter:Well taken care of. Yeah.Emmanuelle Magnan:Yeah. And so, in Paris 95% of our deliveries are made through them. And in the rest of France, there's no way for us to do that, unfortunately, so when we'll find delivery partners who can guarantee a delivery with electric vehicles, we will for sure start working with them, but we're just being patient and wait for the rest of the chain and industry to evolve, so we ... For sure, I mean, the deliveries we do outside of Paris are made in a traditional way-Fabian Geyrhalter:Right.Emmanuelle Magnan:We finance the compost of our green waste, and also another way of reducing carbon footprint is to work with durable flowers, right? We work with fresh flowers, but also we work with dried flowers, and silk flowers that are seen as very old fashioned, but that for us can be amazing, aesthetically speaking. But also, because we can do rental and amortize their carbon footprint, and use them maybe like 20 times. So it's really interesting. We're trying to innovate in that sense, also.Fabian Geyrhalter:Mm-hmm (affirmative).Emmanuelle Magnan:And then, we created 10 sustainable jobs, and we try to give a correct lifestyle to our employees by paying them a notch above the rest of the market, and we provide them with pleasing work conditions and good hours. They don't have to go to the market during the night. Yeah, we are trying to be conscious on every side of the company. You know?Fabian Geyrhalter:Yeah.Emmanuelle Magnan:Sorry, that was a very long answer.Fabian Geyrhalter:No, no, no. It went into all aspects of keeping a brand sustainable and building a business in a certain way, which is fantastic for everyone to hear. We talked about Pampa for a good 40 minutes or so. If you would take the entire brand idea and entire brand story and what it evokes, and you would have to put it into one word, right? Like big brands, usually you're able to define a brand in one word. For Cola-Cola, they want to be seen as happiness, for Everlane it's transparency. What could it be for Pampa, in one word?Emmanuelle Magnan:I think that would be colorful, without any doubt. Because yeah, colorful is ... Sorry. Concretely speaking, yeah, it's the use of color, but for me, it conveys so many things beyond the actual ... this actual meaning. It's a spirit which conveys joy, emotion, celebration, and-Fabian Geyrhalter:Optimism.Emmanuelle Magnan:Optimism, positivity, and positivism. I think it's so important right now in the context we are in. It's our mission. Our mission at Pampa is to really change someone's day by bringing joy and color to their everyday life. That's our mission statement. So, by all means, we are aiming at surprising people, and I think the color helps changing their day, and helps them ... It's like a therapy, you know?Fabian Geyrhalter:It totally is.Emmanuelle Magnan:It's a therapy through color.Fabian Geyrhalter:I think it's funny [crosstalk 00:47:33]. It's so funny that you say that, right? Because, really, when I think about how I got in touch with your brand, is because I saw one of your bouquets on Instagram, and I just stopped in my tracks. And it was because it was so colorful, right?And then I went to the site, and it is so overly colorful and joyful and different and fun, and that's ... It's so great that that is your brand's DNA. It's your mission, it's your vision, that's what you want to provide people with. I think it's fantastic.I think this is interesting because you come from the world of brands, right? Working in ad agencies, and your co-founder with event coordinating and all of that. This is all very intrinsically about branding, but now that you've been running your own gig for a couple of years now, what does branding mean to you now, now that you've actually done it? What does it mean? How would you describe branding?Emmanuelle Magnan:I would say that I think it's absolutely central, especially in B2C. For me, it's partly how you will hook your audience, and create a community around your product and service, because you can have your product and service, right? They can have all the features, all the technical features they need to have to be attractive, but with a brand, it's how you'll create emotions. It's how you will create self-identification. It's like, "I want to be part of the gang." You know?Fabian Geyrhalter:Yeah.Emmanuelle Magnan:For us, and for me, it's a guidebook for everything we do. Everything we create, everything we communicate, I'm like ... Every time, I'm like, "Is that Pampa? Are we creating enough?" Sorry ... I can't find my word in English. "Are we game-changing?"Fabian Geyrhalter:Yeah.Emmanuelle Magnan:"Are we game-changing enough?" And at the end of the day, I think it's also very, practically speaking, it's a way to exist on a highly-competitive environment flower market is, and flower industry. So, when we started, it was very competitive, but now so many projects arrived on the market since we arrived on the market.Fabian Geyrhalter:Mm-hmm (affirmative).Emmanuelle Magnan:You need to stand out. And for me, branding is ... Yeah, it's about creating something higher than just a product. It's more than something commercial. It's a belonging, I don't know if it makes sense-Fabian Geyrhalter:No, totally. Yeah, yeah, yeah. Yeah, I always say it's infusing soul into what otherwise is just a product, right? Then, I think people feel that, that it has heart and soul, versus your competitors who might just ... Yeah, those are nice products, those are good products. There's nothing wrong with them, but would you follow them on Instagram? Would you engage with them? Would you be excited about the product?It's a different kind of aura that you put around yourself that attracts people, which I think is wonderful, and that's why I love being in the business of branding, because I think it's actually very meaningful. It's not at all something that is just fake. It's actually the opposite of fake for the ones that make it as a brand, like you and your partner, so ... Great, well-Emmanuelle Magnan:...and it's so interesting to explore how you can create a brand and make it ... always make it evolve, and yeah. Fabian Geyrhalter:No, exactly, and it has to be ... You have to be repetitive so that people know this is truly your brand, but you constantly have to innovate, right? And how do you do those two? And I totally agree, it's super fascinating. All right. We have to come to an end here, we could talk for a long time, but listeners who fell in love with your brand just now, how can they get Pampa if they're in Europe? Do they only get it in France, or do they get it in other places in Europe? And for those of us in the United States, and other places around the globe, where can they follow you on social media?Emmanuelle Magnan:Actually, we just launched the deliveries in Europe, so-Fabian Geyrhalter:Oh, great timing.Emmanuelle Magnan:... get our dried flowers, they can go to pampa.co, on our website and order. And to follow us, so there's Instagram, of course, Facebook, Pinterest, and you can also subscribe to our mailing lists, because this is a good way to get information and new products and stuff like that.Fabian Geyrhalter:Perfect, perfect. And for those of you who heard us talk about Pampa, I just want to mention it is actually spelled P-A-M-P-A, so Pampa for you guys, just so you know who to follow. Thank you, Emmanuelle for having been on the show. I know it was not easy for you to go through this in perfect English. You did so amazing, we're so appreciative of you doing this interview in English as a second language. It's really amazing, and thank you for all of your insights and for your time.Emmanuelle Magnan:Thank you for having me, and giving me this opportunity to speak about Pampa.

Dans ce nouvel épisode je reçois Hervé Bloch, le fondateur et CEO des Big Boss. En 2013 il a créé les Big Boss. En simplifiant rapidement c'est un club de rencontre pour prestataire et décideur, autour de l'e-commerce et le digital. Bien qu'il rêvait d'être GO et Chef de Village eu Club Med, Hervé se lance dans des études de Négociation commerciale.  Il va travailler dans une division d'IBM, puis dans la très connue entreprise Email Vision, où il fera ses premières armes dans le phoning, l'emailing, bref le contact client En 2010, il créé sa propre entreprise Digilinx. Passionné de tech et d'internet, il comprend très vite que la clé du développement, est bien sûr le réseau, mais aussi qu'il faut donner pour recevoir. La loi de l'offre et de la demande est insuffisante. C'est le principe même du ROI ou retour sur Investissement. Il part en Suisse pour démarcher des clients, et propose à ses contacts des ballotins de chocolat s'il signe des contrats. Ça fonctionne. Il explose son ROI. En 2013, il créé un Who's Who du digital, une soirée à laquelle participera Jacques Antoine Grangeon de Vente Privée (VeePee) Au même moment, Hervé, toujours passionné de Club Med imagine l'idée de partir au ski avec des chefs d'entreprise, de les connecter, les faire se rencontrer et dealer. En 2013, Hervé créé sa première opération, les Big Boss font du ski, où participent plus d'une centaine de chefs d'entreprise et décideurs. Après avoir remporté un succès phénoménal avec l'hiver des Big Boss au ski, Hervé créé la Summer Edition en Grèce. Depuis 2013, les Big Boss ont organisé près de 110 évènements, week-end, courts séjours, diners, opus…. Dans notre conversation, Hervé nous explique comment il a eu l'idée de revisiter la relation commerciale. A l'heure des réseaux sociaux, les Linkedin et autres ne sont plus suffisants. Il faut phygitaliser la relation commerciale en instaurant une relation physique. Dans quasiment toutes les manifestations il y a environ 25 sessions de 7 mn en speed dating qui vont permettrent de générer du business et des leads.  Alors quel est le business modèle ? Et combien ça coute pour l'entreprise ?  L'idée géniale est là. Rien ! Il y a les prestataires qui payent, évidement, mais les big boss, qui sont les clients, ne payent pas. Digilinx  prend un pourcentage sur le business généré, auquel il vaut ajouter ce que verse les sponsors. C'est comme ça, qu'Hervé Bloch finance ces événements. Pour le prestataire, le ROI est 5 ou 6 fois supérieur à ce qu'il serait si c'était une relation digitale. En 2019, le groupe Montefiore Investment qui gère, gandi.net, Voyageur du monde, Interflora, Isabelle Marant… prend une participation majoritaire dans les Big Boss pour faire grandir plus vite l'entreprise et s'ouvrir vers l'international. Dans une deuxième partie de notre podcast, nous élargissons le sujet pour faire un tour d'horizon de l'e-commerce et nous abordons différents sujets comme :  La prédominance d'Amazon, et comment les e-commerçants résistent Est-ce qu'on peut lutter contre Amazon ou Ali Baba ? L'évolution de l'e-commerce en 10 ans, avec les assistants vocaux, les nouvelles façons de commander, ce qui implique d'avoir une marque reconnue. Enfin, comme à mon habitude, nous terminons par des questions personnelles. Hervé nous livre quelques anecdotes qui ont marqué sa vie et sa carrière. Nous pouvons facilement remarquer, que dès petit, il avait déjà le commerce dans le sang. Cet épisode a été réalisé à distance. Je suis un peu désolé de la qualité du son. Je vous rassure, dès le prochain épisode, je reprends la route pour aller rencontrer physiquement mes invités. Bonne écoute

durée : 00:02:37 - Grand Angle - Petit" éclaircie dans le monde morose du commerce en ce moment : la reprise des livraisons de fleurs grâce au réseau des Interflora. Ce qui donne par ricochet un coup de main à la filière horticole française. A Saint Sébastien sur Loire, ce gérant de Monceau Fleurs se démultiplie.pour répondre aux commandes.

durée : 02:00:00 - Le 5/7 - Eric Ledroux est le directeur général d’Interflora. Le n°1 français des livraisons de fleurs redémarre son activité à partir d’aujourd’hui et il promet de privilégier les fleurs françaises, car c’est toute la filière horticole qui souffre en ce moment. Eric Ledroux est l'invité du 5/7.

ÉPISODE 365 : En cette période de confinement, très peu de marques ont osé la blague habituelle, l’heure n’est pas à la plaisanterie pour tout le monde.Les "poissons d'avril" sont ils les victimes collatérales de la pandémie ?Le 1er avril c’est le marronnier par excellence pour les marqueteurs et les équipes social media. Chaque année c’est la course à la vanne et on se bouscule au portillon pour sortir le meilleur poisson de l’année ! Côté agence c’est en général un truc qu’on bosse un mois à l’avance. On brainstorm, on crée du contenu et on publie fébrilement le 1er au matin en espérant que la mayonnaise prenne.Et bien pas cette année. En ces temps de confinement, l’heure n’est clairement pas à la fête pour tout le monde, encore moins à la plaisanterie. Du coup, rien, nada. Pas une vanne à l’horizon ! Google a donné le ton dés le 30 mars en annulant son traditionnel canularGoogle a annoncé à ses employés qu’il n’allait pas célébrer cette année son traditionnel poisson d’avril par “respect pour tous ceux qui combattent la pandémie de Covid-19”. “Notre seul but en ce moment est d’être utiles aux gens, dès lors, gardons nos blagues pour l’an prochain qui sera sans nul doute plus heureux que celui-ci″, explique Loren Twohill, directrice marketing de Google.Souvenez-vous en 2019, ils nous avaient trouvé 2 petites pépites : la « fausse » fonctionnalité Google Files pour soi-disant permettre de nettoyer un écran sale tandis que Google Tulip un object connecté, aurait permis de discuter avec les plantes.Côté marques, c’est la prudence qui prend le dessus. Pas de blague cette année, c’est trop risqué !Face au contexte actuel de pandémie de coronavirus, une marque peut-elle oser un poisson d’avril? C’est la question qu’on s’est tous pausé…Des choses qui étaient dans la bonne tonalité il y a trois semaines, ne sont aujourd’hui plus acceptables. Le risque c’est une mauvaise interprétation et le sentiment d’un manque d’empathie.J’ai regardé de partout et notamment du côté des habitués de l’exercice : Carambar, RATP… Rien du tout.Même les marques à la tonalité très impertinente se tiennent à carreaux. Pornhub rien, Meetic rien,Ah si tout de même. Interflora lance son site de rencontres . Le premier site de rencontres à distance.« Parce que ce n'est pas toujours facile de trouver la fleur qui fera vibrer notre cœur, nous lançons dès demain le premier site de rencontres à distance ! »Dans les médias idem, pas de poisson d’avril pour éviter les fake newsAlors que la page d’accueil des sites informations sont remplies de nouvelles inquiétantes liées au coronavirus, la plus part ont été réticent d’y glisser des blaguesD’autant plus qu’en cette période délicate, une mauvaise blague peut vite dégénérer si elle est mal comprise ou perçue.Ainsi Europe 1, 20 Minutes ou de France 3 HDF, ont clairement expliqué pourquoi ils faisaient l’impasse cet année. Les quelques tentatives dans la presse sentent malgré elles un peu le mauvais goûtLe Point annonce que le Tour de France 2020 se passera en Corée du SudSur le papier, l’idée était bonne… Mais elle n’a pas été du gout de tout le monde. Sur Twitter, ils ont été nombreux à parler d’un poisson d’avril douteux.Des blagues du premier avril qui s’adaptent à la crise.Cette année ce n’était pas le tour des marques de prévoir à l’avance leur superbe coup d’éclat du premier Avril, mais aux badauds ! Et une fois de plus cette crise démontre un regain de créativité !L'internauteL’internaute a customisé sa page d’accueil avec une série de titres sous le signe du coronavirusLe Canard enchaînéLe Canard enchaîné titrait que le 1er Avril 2020 est reporté au 1er Avril 2021Une fausse infographie dans le MorbihanDans le Morbihan, des petits rigolos se sont amusés à publier une vraie fausse dérogation concernant la réouverture des plages.Rien de drôle comme une vraie blague du premier Avril, juste un coup de gueule pour pouvoir recommencer la pratique de leur sport. Suite à cela, la préfecture du Morbihan a du s’expliquer.Fausse lettre du ministère de l'éducationUne lettre du ministère à destination des parents et des élèves pour raccourcir les vacances d’été « Afin de s’assurer que tout le programme scolaire sera bien étudié, j’ai proposé au Conseil d’Etat la mesure pédagogique suivante : cette année scolaire, le mois de juillet ne sera plus considéré comme un mois de congés. C’est pourquoi, cette année, les élèves et leurs enseignants travailleront tout le mois de juillet. Les vacances débuteront le 3 août 2020 et se termineront le 28 août au soir. »Les gendarmes des Yvelines passent du bleu au vertLes nouveaux véhicules destinés à se fondre dans les massifs forestiers du Sud-Yvelines viennent d'arriver.Discrétion et efficacité contre les atteintes à l'environnement !Beaulieu sur Mer dans les Alpes MaritimesPendant le confinement #COVIDー19, la nature revient en ville ! En témoigne cette girafe venue de la Petite Afrique aperçue hier en plein coeur de ville .... . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Inside VOICE was recently interviewing live in person at a voice tech event called Project Voice in Tennessee. On this episode, you'll hear Adrian Simple talk about how he's putting his users first allowing him to have the #1 Flash Briefing in the US and Canada, then Teri Fisher talk about how he's building flash briefings for the healthcare space and finally Rob Stanbridge talk about how his company Vocala is building voice game experiences plus how his team launched the UKs first retail voice commerce skill with Interflora. Want the chance to speak at VOICE 2020? Call for proposals is open until March 2020. Get them in here!

Épisode 339 : La Saint-Valentin est la 3 ème fête commerciale la plus importante de l'année en France et ça se ressent partout ! Sur les réseaux sociaux comme dans la rue, le 14 Février est un incontournable. 64% des Français font chaque année un cadeau à leur moitié à l’occasion de la ST Valentin (source Solocal - Pages Jaunes).La Saint-Valentin est la 3ème fête commerciale la plus importante de l'année (11,4 milliards d'euros dépensés en 2019 en France).Au mois de février, les recherches sur Google explosent. 850,000 requêtes Google pour « Saint Valentin » en 2020.
Parmi les commerçants les plus recherchés le 14 février, on retrouve en tête : les restaurant, les fleuristes, les bijoutiers et les chocolatiers et le budget moyen accordé à cette fête se situe en moyenne entre 50 et 100 € ( 72% des Français).Mais qui est ce fameux Valentin ?Valentin serait un prêtre chrétien, mort vers 270. On dit qu’il fut condamné à mort par l'empereur Claude II pour avoir consacré des mariages chrétiens dans la clandestinité. l'empereur avait interdit ces mariages en constatant que les Chrétiens, une fois mariés, refusaient de s’engager dans les légions militaires pour ne pas quitter leur famille. Saint Valentin serait donc mort en défenseur de l'amour et du mariage.Aujourd’hui on vous propose un tour d’horizon des meilleurs campagnes de marque pour la fête des amoureux ! ——Picard : l’Amour commence en cuisinePour célébrer la St Valentin, Picard vous a concocté des produits à déguster à 2 grâce à un podcast inédit qui va vous mettre les sens en éveil. Un podcast avec des recettes à réaliser à 4 mainsDans le dispositif, ils ont donc créé des produits spéciaux DUO BOX.
Tu peux flasher la boite et ça t’ouvre le podcast sur mobile.C’est très marrant, un peu sensuel, limite ASMR.C’est un peu étrange… mais l’idée est fun ! Instagram PicardInterflora se place comme « le messager de l’amour »[Interflora France](https://www.facebook.com/Interflora.France/)Bien connu dans le monde du CM pour ces petites citations , Interflora est l’une de ces marques emblématiques de la Saint Valentin et pour elle, le 14 février c’est l’occasion de sortir l’artillerie lourde !Des citations sur l’amour, classique mais efficaceUn jeu Concours national et IRL (achat d’un bouquet un voyage à gagnerUne infographie pour vous aider à choisir la bonne couleur de rosesPour ne frustrer personne, la marque a même créé un évènement « la sans valentine »Au passage, la page Interflora est un bon cas de CM, engagement, interaction avec la communauté..——Nature et Découvertes : Le calendrier de la St ValentinNature et Découverte sur InstagramNature & Découvertes décline le concept du calendrier de l'Avent bien connu pour Noël.Un calendrier "12 jours pour te dire je t'aime" pour la Saint Valentin. Le coffret comprend douze gourmandises Bio à découvrir de façon quotidienne : thés, infusions et confitures. "Il pourra donc être offert aussi bien avant le 14 février pour patienter jusqu'au jour J ou le jour de la fête des amoureux pour prolonger le plaisir de recevoir des petites attentions encore quelques jours", explique l'équipe de communication de Nature & Découvertes.Deneuville Vivons gourmand[Deneuville sur Instagram](https://www.instagram.com/deneuville_vivonsgourmands/?hl=fr)Qui dit petit cadeau dit chocolat et Deneuville l’a bien compris, depuis Fin Janvier la marque communique sur la Saint Valentin avec des photos bien gourmandes de créations en forme de coeurs.——Aigle : #lovehappenoutsideEn février, Aigle célèbre l’amour au grand air. Une chorégraphie dans les rues de Paris, pour une idée cadeau unique. Pour la Saint-Valentin, la personnalisation de vos bottes est offerte sur nos modèles phares. Alors, quel message allez-vous faire passer ?Kraft MacLa marque de pâtes américaines a fait une campagne « [kraft for lovers](https://www.youtube.com/watch?v=ZNlrP_mb1CA) » qui invite à manger des macaronis au fromage à la saint Valentin.#LesEclaireursDeLaStValentin par BoulangerLe personnal shopper de l'amour #LesEclaireursDeLaStValentin est de retour sur Twitter retour du 3 au 14 février ! Un service disponible 7 jours sur 7, de 10h à 22h, animé par les équipes du community management de Boulanger : une véritable mobilisation en interne.#LesEclaireursDeLaStValentin est un hashtag sur twitter lancé par la marque d'électronique Boulanger pour aider les amoureux à trouver le cadeau parfait pour leur valentin / valentine.Comme ça marche ? Publier un tweet contenant le hashtag #LesEclaireursDeLaStValentin
Le compte officiel de Boulanger pose quelques questions pour mieux comprendre le profil de votre amour
Vous recevez une proposition de cadeau !
C’est aussi l’occasion pour les créateurs de contenus de se lâcher« un zest d’amour sur une montagne de billets « Jimmy fait l’con[Daniil le Russe < Seul avec ma fierté pour la Saint Valentin](https://www.youtube.com/watch?v=gIKDwWAef3Y). . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Want to get top floral tips or flowers for the one you love sent direct to his/her door? This skill's just won an award here in the UK and I hope you've the same skill/something similar wherever you are. BTW, if you order before 3pm then they do same day delivery too.Feedback, comments, demos please to ✉️ thedottodotpodcast@gmail.com 

Vi bliver budt velkommen af Zvi Goldstein hos Interflora, hvor han bl.a. kommer ind på Interfloras marketingstrategi og dertilhørende udfordringer, hans dannelsesrejse i mediebureauerne og om skiftet over til 'kunde-siden'.Præsenteret af Alexander & Peter fra Nordic Social.

Épisode 282 : En direct du Blend Web Mix avec Fred Cavazza, nous faisons le point sur la réalité virtuelle et la réalité augmentée. Et notamment comment ces nouvelles réalités peuvent influencer les médias sociaux ? Nous sommes donc avec la crème de la crème des experts : j’ai nommé Monsieur Frédéric Cavazza. Fred Cavazza Alors pour ceux qui ne le connaissent pas, Fred est un expert des usages numériques et de la transformation digitale. Il bosse dans le web depuis plus de 20 ans et il est associé fondateur de SYSK qui est un accélérateur digital à l’attention des grandes entreprises. À ce titre il a accompagné des boites comme GRDF, Nestlé ou Interflora. Il est aussi un Twittos émérite (153k abonnés sur Twitter) et un Blogueur historique. C’est d’ailleurs via son blog que nous suivons avec plaisir ses prédictions en matière de tech et de social media. Depuis plus de 10 ans, il propose d’ailleurs chaque année un panorama des médias sociaux. C’est pour nous une référence ! Et bien sûr, c’est un plaisir de l’accueillir à Lyon ! — Plusieurs types de réalité virtuelles Je profite que nous ayons un expert avec nous pour que tu nous expliques en quelques mots les différentes réalités alternatives qu’il existe: RA, RV et mixte. Quelle est la différence entre réalité virtuelle et réalité augmentée ? — Tu dis que les plateformes sociales sont devenues toxiques et qu’il y a un repli vers les environnements virtuels — A propos de Facebook Horizon En Septembre, Mark Zuckerberg annonçait en grande pompe le lancement prochain d’Horizon. Horizon c’est un univers social en réalité virtuelle accessible via un casque Oculus. Et dans ce monde virtuelle, Facebook nous promet une expérience inédite à la sauce cartoon mêlant réseau social et jeu vidéo. Qu’est-ce que tu penses d’Horizon ? Facebook avait déjà lancé en 2017 un projet qui s’appelait Spaces et qui promettait a peu près la même chose. Ça avait fait un flop. Est-ce que tu penses que ça va marcher ? — A propos du matos Apple devrait annoncer un paire de lunettes de RA Facebook s’associe avec RayBan pour un nouvelle paire de lunette RA https://www.theverge.com/2019/9/17/20870928/facebook-smart-ar-glasses-luxottica-ray-ban-maker-partnership Quid du développement des Oculus pro et autres ? Est-ce que tu penses qu’on va assister à une démocratisation des outils de réalité virtuelle ? — A propos de Gaming Ce qu’il ya d’intéressant dans Horizon c’est que Facebook nous le vend quasiment plus comme un espace de jeux en Réalité Virtuelle que comme une plateforme sociale. Et c’est vrai que depuis quelques on commence à assister à une sérieuse confusion entre réseaux sociaux et gaming. Fortnite commence à faire peur aux médias Plus de 250 millions de joueurs inscrits. En comparaison Snapchat ce sont 203 millions d’Utilisateurs actifs au 2ème trimestre 2019. Récemment Netflix annonçait que Fortnite était un concurrent plus flippant que HBO. C’est dire si Fortnite fait peur à tout le monde ! Le réseau Social de demain ? Le National Research Group a d’ailleurs mené une étude dont les conclusions iraient vers le fait que Fortnite est sûrement le réseau social de demain ! D’après cette étude Fortnite réunit plus de très jeunes utilisateurs que Instagram ou Facebook. Entre 10 et 13 ans… Et ces utilisateurs passent environ 25% de leurs temps libre sur Fortnite ! C’est énorme. Ils ne viendraient pas seulement pour jouer mais aussi pour créer un lien social, retrouver des amis. Soit des amis réel de l’école avec qui il joue mais aussi des amis virtuels qu’ils ont rencontré dans le jeu. Fortnite tend à ressembler à un vrai espace de socialisation. Aujourd’hui, Fortnite est devenu bien plus qu’un jeu en ligne. Un peu comme la salle d’arcade en son temps, Fortnite c’est un endroit où on se retrouve entre pote pour jouer mais aussi pour se socialiser. Est-ce que le gaming est en lui même un espace social en réalité virtuelle ? — Authenticité vs. Réalité virtuelle On parle aussi d’un ère de la transparence. Le format story explose. On a jamais vu autant de vidéo face caméra et d’injonction à l’authentique. Est-ce que c’est pas un peu paradoxal avec les réalités virtuelles ? — Un ère post smartphone Il ne fait pas de doute que le smartphone est la pierre angulaire de la civilisation du XXIème siècle. Les français passent en moyenne 1h42 par jour sur leur mobile soit 26 jours par an. Parallèlement depuis quelques années on voit apparaitre de nouveaux usages comme les objets connectés et les interfaces vocales (Alexa, Google Home). Fred, est-ce que tu penses que nous sommes rentrés dans l’ère post smartphone ? — Ton usage des RS Quel usage fais tu des réseaux sociaux ? et quel est ton RS de prédilection ? SI tu avais juste un compte à nous conseiller de suivre ce serait ? . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

* Tusenvis av nye brudd på arbeidsmiljøloven avdekket i Oslo. Nå kobler arbeidstilsynet seg på - og opposisjonen truer med mistillit. * Kronprinsen rådet ungdom til å snakke positivt til seg selv. Men en psykolog advarer - slik egenhjelp kan være farlig. * En ny fotoutstilling i hovedstaden er mannsjåvinistisk og mykpornografisk, mener kunstkritiker. Kuratoren selv kaller utstillingen en hyllest til kvinnen. * Blomster levert anonymt på døra legger til rette for personforfølgelse, mener forsker. - Absurd, svarer direktøren i Interflora. * Vi skal også innom bistandsarbeid på instagram og skatteregler for google og facebook.

Épisode 237 : Tout l’été même au mois d’Aout on vous embarque dans notre tournée des plages avec un épisode à écouter chaque semaine en faisant bruler vos brochettes de gambas sur la plage. Cette semaine on vous parle d'Interflora, de la chasse aux faux comptes de Linkedin, de la nouvelle messagerie Instagram, de Facebook Créator studio et des manifestations à Hong Kong. Interflora, faites livrer des fleurs sans adresse Est-ce qu’il t’es déjà arrivé de vouloir offrir des fleurs à quelqu’un que tu ne connais pas super bien. Genre tu veux déclarer ta flamme, lui souhaiter son anniversaire ou tout simplement remercier cette personne qui t’a rendu service. Problème, tu n’as pas son adresse er tu n’as qu’un numéro ou une adresse email. Depuis le début du mois d’août, Interflora propose un nouveau service : la livraison de fleurs à une personne dont on ne connaît pas l’adresse, sans coût supplémentaire. Concrètement, sur le site d’Interflora lors de la finalisation de la commande, au moment de choisir un mode de livraison, il suffit de cliquer sur « Je ne connais pas l’adresse » et de renseigner le numéro ou l’adresse mail du destinataire. Interflora se charge de contacter la personne en question pour savoir si elle accepte le bouquet. Hashtag desfleurssansadresse A voir a ce sujet, le compte Twitter de @Interflora Tonalité très assumée à destination des célibataires et quelques très bonnes astuces de CM comme « laissez votre téléphone terminer la phrase : "Pour me séduire il faut… » » Un article de la réclame sur l'OP interflora Linkedin fait le ménage ! Si vous n’avez pas repris le travail, la rentrée approche à grands pas et qui dit rentrée dit reprise des réseaux sociaux professionnels. Tu me vois venir, je vais te parler de notre RSPP - Réseau Social Professionnel Préferé - Linkedin. Dans un article de leur blog sorti la semaine dernière, et intitulé « Comment nous protégeons nos membres des faux profils » Linkedin expliquait avoir agi sur 21,6 millions de faux comptes les 6 derniers mois. 95% d’entre eux auraient été supprimés dès leur création 2 millions ont été supprimés avant même d’avoir été signalés, en associant l’examen humain et l’IA 98% de ces comptes ont été supprimés par des défenses automatisées, apprentissage automatique et IA Lorsque nous bloquons des faux comptes, nous générons plus de chances de réaliser des opportunités économiques Le sujet des faux comptes très tendance chez Linkedin. Mi-Juin on apprenait qu’un espion avait utilisé une photo de profil générée par lIntelligence Artificielle pour se créer un faux compte sous le nom de Katie jones. Contrairement à Facebook, qui privilégie les connexions personnelles, comme les amis et les membres de la famille, les connexions sur LinkedIn sont avant tout professionnelles, ce qui en fait un terrain propice pour les espions. En simulant un emploi au Centre d'études stratégiques et internationales elle comptait parmi ses contacts des personnes influentes. Ses connexions incluaient des fondations importantes, un sous-secrétaire d'État adjoint, un haut conseiller, un sénateur, ainsi que l'économiste Paul Winfree, candidat pour un siège à la Réserve fédérale. Elle a assez vite été démasquée car elle est entrée en contact avec une personne connaissant très bien les chercheurs et chercheuse du Centre d'études stratégiques et internationales a démasqué l’espion. On comprend assez vite qu’avec les relations que l’espion s’était faites, on peut arriver rapidement dans un cercle important. Instagram travaille à un nouvel outil de messagerie La course à l’armement entre Instagram et Snapchat continue. Instagram est en train de travailler à la création d’une application de messagerie qui s’appelle Threads. L’objectif, faciliter le partage sans restriction entre amis proches. Les fils de discussion permettront aux membres de partager leur statut, leur localisation ainsi que du texte, des photos et des vidéos. Tu pourras aussi par exemple recevoir des informations sur le moment où tes amis sont "en mouvement » et avoir des infos sur leur pourcentage de batterie restant… Le magazine en ligne The Verge a eu l’occasion d’apercevoir une version en Beta. une interface utilisateur «très similaire» au système de messagerie directe actuel d’Instagram. Actuellement en phase de test interne, le service témoigne de la volonté constante d’Instagram de faire évoluer l’expérience de messagerie. Facebook Creator Studio intègre Instagram Tu sais, c’est cet outil que Facebook nous a imposé depuis quelques mois. Au début, il était là dans notre business manager et on y prêtait pas attention et puis d’un coup, il y a quelques mois, il est devenu obligatoire, impossible d’aller consulter sa liste de publications et ses stats comme avant peinard sans passer par le FCS.. Alors ne nous y trompons, pas, c’est bel et bien un outil super cool. Si tu n’en étais pas persuadé jusque là, et bien c’est réglé depuis le début du mois d’Août car écoutes moi bien , on peut programmer des publications Instagram depuis le FCS. Comme l’a dit Siècle Digital « il semblerait que Facebook se soit rappelé qu’Instagram lui appartient également » Cela implique de lier ses comptes Facebook et Instagram bien sûr mais c’est tout de même un sacré gain de temps pour les marques ! C’est une step importante pour les marques car pour une utilisation « standard » cela peut éviter de passer par des outils tiers qui peuvent coûter cher. Instagram et IGTV La Chine se sert des publicités de Twitter pour dénoncer les manifestations de Hong Kong Vous n’avez pas pu passer à côté, depuis le mois de Juin, Honk-Kong est le théâtre de manifestations et de mouvements sociaux monstres. Ces rassemblements font suite à un projet de loi dont le but est d’autoriser les extraditions vers la Chine. Depuis plusieurs semaines se sont de smillions de personnes qui sont descendues dans la rue en opposition au projet. Des rassemblement largement documentés sur Twitter notamment via le hashtag hongkongprotests. Pour rappel, Hong Kong est un territoire un peu spécial en ce qu’il est une ancienne colonie britannique requalifiée de «  région administrative spéciale ». En somme, la zone en question bénéficie de ses propres lois et de sa propre monnaie tout en étant rattachée à la Chine. Et en Chine justement, Twitter est interdit ! Ce qui n’empêche pas le gouvernement Chinois de visiblement bien savoir se servir de Twitter. La Chine se sert depuis plusieurs jours de la plate-forme publicitaire de Twitter pour y diffuser de la propagande concernant les manifestations de Hong Kong. C’est le magazine The Next Web qui mène une enquête passionnante et révèle que La Chine paye Twitter pour publier une propagande contre les manifestants de Hong Kong Les autorités ont effectivement diffusé de nombreuses publicités de Xinhua News, un média chinois directement soutenu par l’État. Des vidéos dénonçant une escalade de la violence au cours ces dernières semaines qui aurait « fait payer un lourd tribut à l’ordre social ». Alors forcément, pour Twitter la pub, c’est son gagne pain. Mais profiter de vidéo de désinformation constitue une première. Après une petite polémique, Twitter a finalement réagit et a déclaré avoir supprimé 936 comptes qui " tentaient délibérément et spécifiquement de semer la discorde politique à Hong Kong ", ajoutant que "nous n'accepterons aucune publicité de la part des médias contrôlés par l'État". Pour les services de médias sociaux tels que Facebook et Twitter - qui ont été examinés pour leur  influence démesurée sur les processus électoraux mondiaux  - montrer une propagande déguisée en annonces publicitaires risque de saper la confiance des gens, en particulier lorsqu'il s'efforce de s'imposer comme le lieu de prédilection nouvelles . Comme l’indique The Next Web dans un récent article. Version EN . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends. LINKS: Link to Avocado Social Facebook Group: https://www.facebook.com/groups/AvocadoSocialMedia/ Link to Strategy Worksheet: https://www.avocadosocial.com/shop/ Our Blog: https://www.avocadosocial.com/blog/ Our Upcoming Events: https://www.avocadosocial.com/events/   ALISON BATTISBY Alison Battisby is a digital marketing instructor and social media expert, and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of start-ups and growing enterprises, as well as big brands including Estee Lauder, Tesco and Pringles. Alison is an accredited She Means Business Facebook trainer, and has travelled the world training companies including the BBC, John Lewis, Cambridge University Press and Interflora. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. The Drum named Alison one of the top 50 freelancers in the UK, and Enterprise Nation named Alison one of the top 50 advisors in the UK.   FOLLOW US: Alison / Avocado Social https://twitter.com/AvocadoSocial https://www.facebook.com/AvocadoSocialUK/ https://www.instagram.com/avocadosocial/ https://www.linkedin.com/in/alisonbattisby   Mark / WE ARE Spectacular⠀   https://twitter.com/spectacularmark https://twitter.com/spectacularchat   https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/     Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Per quando ti serve? #Asap! Corri - più veloce, sempre più veloce - a inforcare le cuffie per gustarti questa puntata dedicata allo stress da consegne "per ieri". La contaminazione mette urgenza come le flash sale, mentre la genialata profuma di primavera.

Interflora bytte förra året e-handelsplattform för att kunna utveckla sin e-handel. Det finns utmaningarna med att byta e-handelsplattform för en e-butik som grundades 1995 och snurrar mer än 300 miljoner kronor. – Kan man sälja blommor online går det att sälja vad som helst, hävdar Marie Holmqvist, affärsutvecklings och retailchef på Interflora som har en bakgrund inom Ica. Hur organiserar man ett e-handelsprojekt av den digniteten? Vad var fördelen med att låta konsulterna arbeta på plats hos Interflora? Och vi får inblick i världens största blomstermarknad. En av Sveriges första e-handlare Interfloras lanserade sin första e-handelstjänst 1995 – interflora.se. Och förra året relanserade Interflora en helt ny butik på Episervers molnplattform, Episerver Digital Experience Cloud i samarbete med konsulterna XLENT. Interflora grundads redan 1923 av sex blomsterhandlare och idag är drygt 700 butiker anslutna. Idag är själva blomsterförmedlingen Interflora ett fristående bolag i Bromma med 40 anställda som har 600 fristående blomsterhandlare anslutna till sig. Vid sidan om blommar förmedlas choklad och nallar. Skrota uppdelningen mellan B2B och B2C Christer Pettersson vill avskaffa uppdelningen mellan B2B och B2C inom e-handeln. Han hävdar att uppdelningen förlorat sin mening. Och Marie Holmqvist delar med sig av skillnaden mellan att sälja till företag och privatpersoner för Interflora. I avsnitt 61 av podden eHandelstrender samtalar programledare Urban Lindstedt med Interfloras affärsutvecklings- och retailchef Marie Holmqvist och Christer Pettersson, e-handelschef på Arvato.

I detta avsnitt av Genvägen samtalar vi med Nina Lindvall, vd för Interflora. Nina har en lång och bred erfarenhet av olika branscher, bland annat mode- och mediebranschen. Vi får ta del av hennes erfarenhet och Nina berättar bland annat om likheter och skillnader mellan blomsterbranschen och andra branscher hon verkat i. Vi pratar även om köpbeteenden, digitalisering samt logistik. Och naturligtvis om Interfloras framtid, konkurrenssituation samt potential i e-handelns framfart.

Cariad talks to writer Sam Bain (Peep Show, Fresh Meat, Ill Behaviour) about his Dad's death when he was 10. As ever they discuss grief, memories + Interflora.You can tweet the show @thegriefcast, follow us on instagram @thegriefcast or email us thegriefcast@gmail.com because you are not alone. See acast.com/privacy for privacy and opt-out information.

« Intertalent, pas Interflora ».C’est tout moi, ça. Je prépare une interview pendant 2 jours et je me vautre dès la première phrase. Mais bon, il le prend bien.François Samuelson est le premier agent littéraire français.Il représente des auteurs stars comme Michel Houellebecq, Virginie Despentes ou encore Pierre Assouline. Avec le temps, il a étendu l'activité d'Intertalent au cinéma : Juliette Binoche, Michael Haneke, la liste est trop longue pour tous vous les citer. Je voulais décortiquer son succès."Il n'y avait rien de prémédité", me dit-il.Il m'explique que c'est le hasard qui l'a emmené là. Je ne suis pas fan du hasard, on ne peut pas le répliquer. Surtout, je crois que le hasard se provoque.À New-York, dans les années 80, il constate l'absence d'ouvrages français traduits en anglais. Il veut fonder une agence pour représenter les auteurs francophones aux États-Unis. On lui dit que c'est stupide, que le roman est mort. 30 ans après, le Bureau du Livre Français existe encore à New-York.30 ans après, le palmarès des artistes qu'il représente est long comme le bras : un Oscar, un Prix Goncourt, un Prix Renaudot et une Palme d'Or à Cannes. Entre autres.SE RETROUVER DANS L'EPISODE :01:00 : L'agent des stars. Comment il a créé son métier passion.15:00 Courageux mais pas suicidaire : sa philosophie et comment il aborde son métier31:00 Conseils à ceux qui se lancent : pourquoi il ne faut pas bluffer41:00 Rien de prémédité : la part du hasard dans son succès51:00 Dur ou lucide ? Les questions de la fin. Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

Eric Ledroux est le PDG d'Interflora,  société française de transmission florale (SFTF) créée en 1946. Le réseau Interflora regroupe plus de 5200 artisans fleuristes indépendants en France, et près de 45 000 dans le monde, répartis dans 145 pays. Le service Interflora permet de faire livrer des fleurs à distance, en France comme à l’étranger, par le biais des fleuristes membres agréés du réseau. 

Minter Dialogue #88 -- Cet entretien est avec Stephane Lecouturier, associé de l’agence ALTIMA, basé à Lille, et avec des bureaux en Chine, Russie et Etats-Unis. Avec sa grande expertise opérationnelle dans le User Experience, j’ai échangé avec Stephane sur les best pratiques dans l’ecommerce par exemple, pour le checkout, le visual merchandising, ainsi que les leviers du marketing digital comme le marketing email et le SEO. Entretemps, vous pouvez trouver les show notes sur minterdial.fr ou bien me suivre sur mon tweeto francophone @mdialFR, sinon, sur mon Tweeto anglais @mdial. Je blogue également en anglais sur myndset.com. Et, si vous avez aimé cet entretien, merci de prendre quelques instants pour le noter sur iTunes!

Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time. Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com. I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics. They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels. How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses. http://2xmedia.co/podcast/ep02/

De mobile platforme benyttes i stigende grad til internethandel, og mange netbutikker forbedre de mobile løsninger. Vi tager pulsen på e-handel i Danmark. Den 10. april 1999 fik vi for første gang adgang til at bruge Dankortet på internettet, som betalingsmiddel. Det var en buket blomster fra Interflora, til daværende erhvervsminister Pia Gellerup, som var […]

I was going to get my Wife a Valentines gift this year. We don't normally do this because why should. I don't get here anything for the rest of the year so why should the 14th of February be any different? What I was going to get her was a really nice box and then fill it full of leaves. Then when she opened it and saw it she would go "What the fuck is this?" and I would go "I got that Bitch some leaves, cus Bitches love leaves" then I would have taken a photo like I did with that Burnt Face Man photo I took when she burnt her face. Apparently I'm going to pay for that. Going back to the leaves it seems my plan was foiled when I forgot that there are no leaves on the trees until like June. I really hate the South. Oh and Eoin, your mother is exempt from the buying shit on this day, there should be a bloke from InterFlora coming by at some point ;-)

Colin Nutley ska hålla i invigningen av Friends Arena och hälsar på i studion för att berätta om just det. Zlatans brorsa vill ha haschish och ringer upp Interflora. Det är någon som saknas i programmet och det är Fritte. Han åkte taxi imorse och skickar en hälsning om det. Isa preachar om.. vad lycka egentligen är. Och en massa massa annat.