Podcasts about gtin

Amazon is raising fees again. The Amazon big spring sale is now live. These buzzing stories and more on today's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon is making it easier to try using deals and coupons to create additional demand for your products https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EyTUgyRjQ1S1lZRzY2 Amazon's Big Spring Sale 2025 starts March 25 https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-2025 AI startup Perplexity confirms interest to buy TikTok https://techxplore.com/news/2025-03-ai-startup-perplexity-buy-tiktok.html Catch Bradley Sutton at the Prosper Show! https://www.linkedin.com/posts/h10bradley_see-you-guys-at-prosper-this-week-here-activity-7310218411182026752-m4Al? For our new feature alerts, Helium 10 has introduced two highly requested features in Blackbox. The first caters to wholesale and arbitrage sellers, allowing them to search products using UPC, EAN, or GTIN codes, even by uploading bulk lists of 200–300+ identifiers. This streamlines the process of evaluating wholesale opportunities by quickly identifying which products are on Amazon and their estimated sales. The second feature is designed for Amazon influencers, enabling them to find high-ROI products for video content. By switching to “Influencer Mode,” users can filter products by category, price range, reviews, and the number of videos in the carousel, helping them identify listings where they have a strong chance of earning commissions. Lastly, our strategy of the week features Helium 10's Keyword Sales Estimate feature, which goes beyond search volume to show the actual sales estimates a keyword generates. This helps sellers prioritize high-converting keywords instead of just high-traffic ones, ultimately improving ad efficiency and product targeting. For instance, while two keywords may have similar search volumes, one might convert at a much higher rate due to buyer intent. This level of insight, exclusive to Helium 10, ensures sellers focus on terms that drive actual sales. If you're headed to the Prosper Show in Las Vegas, don't miss out on the chance to meet us and share your story—there might even be a spot for you on the Serious Sellers Podcast! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:38 - Coupons/Deals Skyrocket? 17:25 - Big Spring Sale 18:31 - TikTok Buyer? 19:31 - Prosper Show 20:22 - Helium 10 New Feature Alerts 24:24 - Strategy of the week: Keyword Sales Estimates

Alle reden von Digitalisierung, aber mit der praktischen Umsetzung im Krankenhaus hakt es. Warum nutzen wir keine internationalen Datenstandards? Warum denken wir nicht in interdisziplinären und sektorenübergreifenden Prozessen? Warum führen wir immer wieder den Datenschutz ad absurdum?Einfach typisch deutsch – oder gibt es Lösungen?Findet es heraus mit einer Prämiere: Der HealthCareBrain Podcast mit einer Liveaufnahme auf der GS1 Healthcare live! in Hannover.Kerstin und Lennart waren am 20.11.2024 live in Hannover auf der Bühne. Freut euch auf eine Live Podcast Folge mit den Fragen des Publikums der GS1 und einem ganz besonderen Gast und Freund von HealthCareBrain im Interview: Vanessa Herbst.Danke an Sylvia Reingardt und GS1 Germany, dass ihr HealthCareBrain auf die Bühne geholt habt.Am Ende ist die Antwort auf den Sinn des Lebens vielleicht doch nicht „42”, sondern „GTIN“.Mehr Infos zur GS1 Germany und der Healthcare live! findet ihr hier:https://events.gs1-germany.de/gs1-academy/events/healthcare-live-2024/19-11-2024-4974/Vernetzt euch mit Slyvia Reingardt und Vanessa Herbst auf linked.in:https://www.linkedin.com/in/sylvia-reingardt/https://www.linkedin.com/in/vanessa-herbst-642192198/

Join us for an insightful episode where we chat with David Milstein, co-founder of SellCord, about the strategies that drive success on Walmart. David shares an inspiring success story of a client who saw their sales surge from $2,000 to $200,000 per month within just two months by leveraging strategic account managers and Walmart Fulfillment Services (WFS). We also discuss realistic expectations for Walmart sales growth, suggesting sellers aim for 10% to 20% of their Amazon sales, emphasizing the importance of focusing on Walmart to unlock its full potential. Explore the benefits and intricacies of using virtual multi-packs with Walmart Fulfillment Services in this episode. We discuss how virtual GTINs can create multiple listings for a single unit, like multi-packs of shampoo, without additional physical inventory, reducing storage fees and return orders while lowering WFS fees. David also sheds light on pricing strategies, highlighting the significance of the $10 price point, and the current beta status of virtual packs and their anticipated wider rollout, along with the role of promotions in driving sales on Walmart. Listen in as we navigate the intricacies of Walmart's promotional campaigns and recent updates to their item specifications. We cover different types of promotional campaigns such as category-specific events and flash deals, and the strategic advantages they offer. Learn about accessing these campaigns through the growth opportunities section and the newly introduced Item Spec 5.0, which shifts from category-based to product-type-based listings. David also shares essential tips for managing Walmart accounts, including consolidating multiple accounts, transferring reviews from Shopify, and utilizing Walmart's Review Accelerator Program. In episode 577 of the Serious Sellers Podcast, Carrie and David discuss: 00:00 - Walmart Success Stories and Strategies 07:23 - Walmart Virtual Pack and Promotion Strategy 11:08 - New Walmart Promotional and Listing Strategies 11:38 - Accessing Growth Opportunities and New Promo Campaigns 15:55 - Optimizing Attributes for Walmart Ranking 20:36 - Walmart Account Management Strategies 21:01 - Bringing Reviews to Walmart Restrictions 23:58 - Flash Deals for All Sellers 29:05 - PPC and Listing Optimization Strategies ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with David Milstein from SellCord and he's going to be talking about some Walmart success stories and some strategies to help you to become successful on Walmart. He'll also be talking about the new item, spec 5.0, and Walmart promotions that can help boost sales.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world, and this episode is our monthly live Walmart Wednesday show where we talk about anything and everything Walmart related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away.   Carrie Miller: Welcome to another Walmart Wednesday. I'm so excited to have a very special guest today. We have David Milstein here, and so we're going to ask him a lot of questions. He is definitely one of the top experts in Walmart. He definitely has taught me a lot of what I know about Walmart, so definitely a privilege to have him here today. I'm going to go ahead and bring on David. Hi David.   David: Hey, Carrie, it's great to be on. Thank you for having me.   Carrie Miller: Yeah, thanks so much for coming on. So I told them a little bit about you. I mean, you are the co-founder of SellCord and you've been doing Walmart or in the Walmart game for like maybe three or four years now. Definitely an expert in Walmart and very, very knowledgeable about anything. Okay, so let's go ahead. And, David, I don't know if I've done enough justice for you about your background, but can you just tell a little bit about what you do at SellCord and just a little bit about you and your background and anything you want to let us know.   David: Of course. Of course, sure, thank you for the opportunity. So, yeah, so I'm one of the co-founders of SellCord. Uh, we are a Walmart focused agency, so we only work on brands, on their Walmart growth, and we've positioned ourselves to just be exclusively focused in this, in this space, as we understand the future and opportunity that Walmart does have to offer. It's always great to be alongside Carrie, a fellow like-minded individual, who is with us on this Walmart train, so we're excited to chat, as always.   Carrie Miller: Awesome. Okay. So let's go ahead and we're going to just get into the questions, and I think one of my first questions that I wanted to ask you about is because and I'll kind of give you a little bit of background a lot of people say you know, what kind of sales can I do on Walmart? You know if I'm doing, you know millions on Amazon, what can I do on Walmart? But I just wanted to see if you could give us some stories about, like a client who maybe got on Walmart. Maybe they were struggling with Walmart before they came to you and then you helped them to do certain things and they became successful. So, like you know what was the scenario, how did you help them? Any kind of thoughts you can give us about like client success stories would be kind of cool way to start this out.   David: For sure, for sure. Actually, Walmart just did a case study with us on one of our clients. So you go on LinkedIn, you guys could check out like a post on this brand, Simply Magic. Uh, this was a brand you know they have a lot of success just historically, both on Amazon. Actually, they were at Walmart before and they were working with us. They were just trying it out. They were doing about like two thousand dollars a month like really really low business, not really giving it the attention it deserved. They came to us, we met with them and just due to their you know experience, we're able to link them with some really insider people at Walmart to be able to work with like a good Sam, the strategic account manager, and working with like the WFS team, and within two months we're actually able to get their sales to 200k, which is like that's, I don't think that's a normal scenario, like we really did. It went above and beyond with them, but that's just because of the opportunity that they had to offer. Now this is a major, major player the Amazon space. However, we do work with brands of all sizes and we have just general expectations of what you can get from Walmart. We typically like to say you should aim for about 10% to 20% of your Amazon sales. So if you're doing like $2 million, $3 million on Amazon, you should be able to expect $200,000 to $300,000 a year, which is again a very solid opportunity.   David: It's obviously all about the long run, but so many accounts are coming to us. We meet these guys at shows all the time. Hey, I'm not even doing 1%, I'm doing 2% and just talking to them. It'll come down to some of the things we'll speak about in this call like different strategies, but it just often comes down to just focus and really giving Walmart the opportunity it deserves, but getting them up within just a few months the 5%, 10% and then it's about can we grow up more from there? And that's really where the opportunities lie, you know, if there's some more strategies to grow further than 10%, how you can do that and we'll speak, I think, a little bit about that more in this talk, in this podcast.   Carrie Miller: Yeah, Well, what do you think the top things are that they're not doing beforehand? Because I've definitely experienced this where people aren't necessarily doing. You know all the things they could do possibly, but what are some of the top things? People like they're just totally ignoring that they would never ignore any Amazon that you see with clients.   David: So so the same way that you would give the opportunity to, let's see your copy on Walmart compared to, let's say, you know, Amazon, Amazon, you're in there like which keywords do I need where in my title and my description? Specifics, like you're very detailed with it, and then you'll just kind of use the same copy on Walmart. Walmart has a completely different guide. You know like they want to have a very different set of copy. They want to have a shorter title descriptions should be more keyword rich and we've done actually a lot of research also on like the keyword tracking and indexing and we found that if you're lacking your main keywords within your copy, those are the highest scenarios of just not indexing for those keywords. It's so related I could show proof. Like not being not having your keywords in your copy, you're just not gonna index. And indexing is even worse than ranking. That means you just don't show up at all for that keyword. And these are basics. That's just one great example.   David: I think another very common one is being in the correct category or product type. We'll speak more about product types a little bit later. Just with Item Spec 5.0. Just being correctly categorized is so important because that determines which keywords you're able to rank for. Just don't make the mistake that Walmart is just some other random marketplace. It's going to be the next big marketplace. You can even see the trajectory of where things have come up thus far and how it compares to Amazon and just the growth it's seeing. And if you're missing that, you're just missing out on the opportunity. Treat it as if it's Amazon right now, you know. Think of it that this is an opportunity that Amazon was seven years ago, five years ago, whatever, whatever specific timeline. But understand that it is an opportunity. And if you had, the chance to do Amazon again now just think of it. What would you just do on Walmart?   Carrie Miller: Yeah, that's all good information. The next thing I wanted to talk about was the virtual packs, because I know I saw you post on LinkedIn about virtual packs that they had just come out. So what, you know what are they? You know how have they been doing? Have you seen a lot of success with them so far?   David: Yeah, for sure I really love the direction Walmart's going with all their beta programs and the new things that they're rolling out. You know I love that they kind of have like Amazon to kind of like go after. You know they don't have to be the pioneer, they can be like hey, this is something that we like about Amazon and they're going all out. You know there's so many new programs coming out and virtual packs is like the latest and greatest. I just want to make a distinction. It's not a virtual bundle, it's specifically a multi-pack on a single unit, and this really what it allows you to do is to create multiple listings for a single unit. So let's say, you're selling a bottle of shampoo. Instead of having to create a second GTIN to list a second bottle of shampoo with it, you can now create a virtual GTIN and you can do up to as many as you want. And where the real benefits come in is actually through using WFS for the fulfillment. So oftentimes you know you might want to list a three-pack or a four-pack or a five-pack and then when you send it to WFS it doesn't actually sell, and then you have to deal with storage fees, you have to do a return order. It's just such a pain.   David: So what this allows you to do is just to have one unit. You just send that into WFS and WFS will just create the virtual packs for you. And what's even nicer is that they will have actually consolidated and lowered WFS fee. Depending on how many units, for two units they reduce it by like a dollar for each one. You can look at the like. There's a great guide about this from Walmart where they give you the specific breakdown of the fees. But it's just a really good opportunity to expand your assortment and offer multi-packs where you might not necessarily have that opportunity. It also works really well when it comes to, let's say, you're in a category where, let's say, if you're under $10, there's an 8% commission break. So you think if you go two pack, if you had a separate two pack listing, you'd be paying that 15% fee because it's above $10. But with with virtual packs, you actually still locked into that eight percent fee as long as, like, the average price is lower. So that's really nice, you know, it's just like an opportunity that people aren't necessarily factoring in I just want to make a really cool point, though, about that is there's also in WFS if your products are under ten dollars. This is something actually people don't really know much about. I'm not sure why if your products are on WFS and your retail is under $10, there's a dollar fee that gets attributed to your product. So if you're selling it under $10, even if it's a multi pack of two and it's selling for $19, you still have to pay that dollar fee twice. So it's very important to factor in your pricing and how that impacts both your WFS and your fee.   Carrie Miller: That might actually be a reason to kind of lower your price if you're just at like the 12 or 13 dollar mark, maybe I don't know. I guess you'd have to do the numbers but.   David: It's kind of. It's kind of a hack. I like, like, I call, I call like the 10 perfect price.   Carrie Miller: Yeah.   David: It's exactly 10, because at 10 you don't have the WFS fee for a dollar, but if you're in certain categories you're still in the eight percent. So it's kind of like if you're at ten dollars on one cent, you're at 15% commission, and if you're $9.99, there's that extra dollar WFS fee.   Carrie Miller: Wow. So interesting.   David: So it's actually if you're around that price. Yeah.   Carrie Miller: Very, very good to know. And those virtual packs are in beta, right? So when do you think they're going to roll out to everybody?   David: Yeah. So from our information, they have like a virtual pack, a virtual bundle, virtual pack beta that we did months ago that only a limited amount of sellers got in, and other rolling it out across the board. The initial release was two weeks ago, I think on the June 13th, and then they're also going to be doing early sometime in July, I believe that should be the rest of the sellers that should be live for everyone and I'm pretty sure that's what. It's not confirmed, but we'll find out next month. You know, if you don't, you don't have it. It's a great opportunity. You know, open a case, reach out to your strategic account manager if you have one. Ask for these programs. You know they're here to help you and they'll try and get you in wherever you can.   Carrie Miller: Okay, so let's move on to another topic, and I want to talk about promotions. So let's go ahead and just talk about, like, what types of promotions does Walmart offer for sellers to participate in?   David: Totally. So, I mean promotions is such a great topic on Walmart. I think, after advertising or even combined with advertising, promotions is going to be the best way to grow your listings. Kind of referencing that previous case study we spoke about, the way we were able to see such insane results so quickly is because we enabled these items to go into promotion, that to really grow. And so just to speak about, like, the different types of promotions on Walmart, there's two main categories that exist. There's promo campaigns, which are like category specific and they happen during a specific set amount of time. For example, there's a July event happening throughout the entirety of the month of July and then you have different events here and there. You have some highlighted special events. You know that we just had like Walmart Plus week this past week and you have like Black Friday like, but there's generally more like you know this is allergy season or like some like some random home and cleaning week, like something that they come up with. You know just where they're trying to get some products in and you could automatically enroll in that. If you go to growth opportunities, you'll see promo campaigns.   David: If you don't have access to that just open a case and you'll be able to get access to that. You have to be an admin on the Solid Center account, which is pretty obvious, and you'll be able to roll your products in there and just be able to participate in that. And then another type of campaign which is called Flash Deals which is kind of similar to Flash Picks on Amazon, the difference being lightning deals on Amazon are Lightning deals are a single day, versus Flash Deals on Walmart run for a whole week and it's every week, I believe Sunday through Saturday, that it runs through a promo for your product and you can get in there with a basic 10% off and you can really roll through your catalog. You have to get approved for it, but you can't do back-to-back for the same product in two weeks, but you can do it every four weeks per product and it's actually a really, really great way to be able to quickly move your products because you get put into a special flash deal page and if you go to Walmart's home page, there's always a little icon for a lightning symbol. You can click it and, depending on how well your product does, it will fluctuate in its rank amongst the deal. So if you push a lot of ads, you'll actually quickly be able to move up the list just because you have a high conversion rate. Even if they're not clicking on the flash deals page, your listing just moves better. So you'll move up on the ranks and actually able to fly through units. Like that it's interesting. We've seen higher conversion rate. I mean it makes sense at a cheaper rate but very like a 30, 40% increase in sales, dollar wise, not even units specifically dollars. So even at the 10% discount, which is not a lot, you're still able to really kill it over there.   Carrie Miller: So do you have to have a strategic account manager for that? I've noticed a lot of accounts don't have access to those Flash Deals or Flash Picks.   David: I would say just open up a case. Yeah, I think with Flash Deals, Flash Picks it used to be called Flash Picks. They changed it to Flash Deals. No, that's Walmart, though wuickly changed things on the fly just to sound better, but open up a case. If you don't have a strategic account manager, just that case should be able to get it for you.   Carrie Miller: Cool, yeah, let's go ahead and talk about something that I just saw roll out recently, and it's the Item Spec 5.0. Can you just tell everyone what, what the Item Spec 5.0 is and how it can help with the visibility of products, or just any information you have on the Item Spec?   David: Yeah. So this is. This is one of the bigger buzzwords you know happening right now in the Walmart space and it's just because of how impactful this is for your listings and really planned forward with Walmart. Uh, Item Spec 4 came out quite a while ago and what they did was they changed the number of categories you were able to list under to like from like 20 something to like 77, and now, with Item Spec 5.0, they're doing it in a different, a different style. It's based on product type. That's how you set up your product, your items, rather than doing it in a general category, you now have to actually select the product type. This is similar to like my experience with Amazon. The minimal experience that I've had in the past with their flat files is you have to select, like, a product type prior to uploading it, so it's not a similar idea on Walmart. So I understand if you have a big assortment and you're trying to come up with how you could quickly list it. It could be a little bit harder now because you can't just generalize it into Home and Kitchen. You have to find your product types. But previously Walmart would automatically select the correct product type for your item and you can change it. But now that it's forced into the product type, as like the initial start, you do have to do a little bit more research on listing. But what's the point, aside from just the change in how you list your product and how you do edits to your product, what's the goal of what they're doing here.   David: So this is actually, I expect, 5.0 was previously first released on actually the 1p side. So if you're doing edits through item 360 or supplier one, you should already have familiarity with this and all that was already done by product type for a while. And what it does is it enables a whole bunch of more attributes by product type. So each category has, like its list of predetermined attributes, but it didn't tell you which ones you should fill out for this. Like it could be in sports and like you're selling, you know weights and it's like what sports team is this? It's not applicable to your weights, you know. But then if you have let's say you're selling now with the new product type if you're selling something related to like a sports, like an actual sports team, it'll ask you for the sports team, but if you're selling something that's not relevant, it won't make it a required category for you. So it's basically they make attributes that are dependent on your product type, which is really cool in the flat files they'll gray out certain areas and it'll actually have like recommended attributes that you should be filling out based on your product type.   David: So it's a lot more dependent. It's a lot more granular, which helps you fill in the correct detail with mine. This is like the number one thing that people are just what attributes do I fill out? There's just so many and some of them are useless, but like what's important. So now that with 5.0, I think it's only going to get better and better, Walmart's going to keep showing even more information on how to utilize it, but with this it enables you to actually see more attributes that were previously only restricted to one fee, which is interesting, as well as which attributes they recommend that you do fill out in order to rank better. So how does it impact your rank? I think this is like leaning into that Walmart's actually trying to not necessarily focus so much on the. You know, obviously, conversion rate is the number one driver of rank right now, but they want to have attributes actually have a bigger impact on your rank, because discoverability to them is something that's so important. So if you have like a very specified search, they want to be able to show your product, not just because of your relevancy from keywords, but also your relevancy due to attributes. So that's why it's so important to fill them out.   David: I want to sort of tip about Amazon Fill out every attribute you can, even if it's just as N/A as long as that's an option, obviously or just type in something basic, even though it's not applicable to your product, just so that you have everything filled out. If anyone ever comes searching for you, you have literally all the information you need there. It might take you some extra time, but it's totally worth it because you're then setting yourself up for future success. It also limits the ability for someone to hijack your listing with content rights issues. Someone could just put your listing in and they could fill out one attribute and now all of a sudden, your listing's content rights restricted for that one thing which could be some miscellaneous attribute. So there is the opportunities for you as a seller and also opportunity for people that might want to try to harm you. Not recommended. But there is so much happening with Item Spec 5.0 and I'm excited to see the great impact because it is it is slowly rolling out for a lot of sellers. It's not fully live for everyone. We're able to see from the UI if there's like an add items or update items feature. You can see from your items page. You'll know if you're like in 4.0 or if you're still in a Harfian 5.0. So a lot of cool stuff there and excited to see what comes.   Carrie Miller: So if you download it and still in the 4.0, do you just write a case to ask to get the Item Spec 5.0? Is that?   David: I don't think they're going to help you with that. I don't think so. I think it's just going to like they'll just tell you like they might not even know what they're talking about, honestly, in that case, but they'll also just say it's rolling out. You'll get it when you get it.   Carrie Miller: Okay.   David: Yeah, I wouldn't I wouldn't push for you to ask your Sam If you have a Sam, maybe it's worth off to pick it up to them but oftentimes they'll also just say, you know, you're you'll get it in in September, you know. Hopefully everyone gets this sooner than later.   Carrie Miller: Definitely. Um, somebody in the comments said that the drop downs in spec 5.0 are not working. I don't know if you have any. Have you had any any experience with that, with the drop downs not working or kind of some glitches with this, with the spec sheets?   David: Interesting. So the drop downs are possibly for if it's great, look, if it's grayed out, is that what it is? It's something that's grayed out. But if it's grayed out it's not relevant to that product type. And is this specifically in a flat file? Because you'll notice when you go to edit an item and through, like the item page, it will. It will be a whole new layout. It's going to look a lot cleaner, a lot newer and instead of having three different tabs, it's all going to be on one page going down. Are you experiencing the same issues there? There are definitely issues and actually as of today, if you log into SolidSign, you'll see a line on top that says there's issues with files right now. So they are having some issues right now as a whole Walmart, so don't go crazy on them If it's still not working in a couple of days and once that banner goes away, that's something to definitely want to take a look at. See if it's something with the flat file, see if you're able to manually edit it. In that case, I definitely suggest opening a case. But I was just working on a file earlier this week and it seemed to be working just fine.   Carrie Miller: Okay, so I'm going gonna go in straight to the questions. We've got a lot of questions up here, so I'm excited about this, a lot of good interaction here. So the first one is we have brands A and B already on Walmart but would like to test B without setting up another account. Can we test list these, these products, on existing account that belongs to A? So I guess like testing products on different.   David: Yeah, yeah, I mean there's, there's absolutely no issue with that, the only thing that you might consider is that it's going to say sold on ship by the store name. So if it's brand A, as long as you're okay with saying like brand B product is being sold on the ship by brand A, like that might be something to consider but there's no issue. But another thing you might want to consider is that if you eventually want to have an account added for brand B, it's a bit of a pain to have to transfer the content rights from account one to account B, but it is possible. If you set up brand portal for brand B on account A, I don't recommend that. You're kind of setting yourself up for future failure. But unless you plan to run everything through one account. We've actually worked with a lot of aggregators unless you plan to run everything through one account, we've actually worked with a lot of aggregators and at first a lot of them had one brand, like one account per brand, and they realized it was just such a disaster. Also think of it from like Walmart's perspective like they don't track accounts together, they don't really group them together, so they treat them as like 10 different accounts and it was just too hard for them to deal with Walmart. Too hard for them, like they would have access to beta programs in some accounts but not others, so it actually consolidated all to one account. It can become a little bit of like a billing issue if you have, like, different legal entities, but I would recommend sticking to one account unless you have a fear of really like getting suspended. But I would just recommend staying clear of doing anything that would get you in that in the first place.   Carrie Miller: The next question is about the best way to bring reviews from Shopify or Amazon, if that's allowed.   David: This is a good question. So there's a few options here. So, firstly, you're not allowed to bring in reviews from Amazon. Amazon officially, according to the terms of service, they own their reviews. You're not allowed to bring them to Walmart. Walmart actually won't even allow you to upload them. Back in the day, you'd be able to get away with it even though it wasn't recommended, but these days you cannot do that. You can, however, bring in organic reviews from Shopify and as well as from other sites as well, just not Amazon specifically. So there is a free version through Walmart. You just go to reviewsindicationwalmart.com. You'll be able to sign up for it. You can work with your Sam to get access to. It is through a company called Aspective. I believe Walmart purchase them. There are other tools as well, like there's the Yotpo, which officially does it. There's also Bizarre Voice, which, if you're like a bigger brand, I want to go that route because it's in the case to many, many platforms. But for most of like Amazon sellers, I find this just very expensive for what you're looking for. So I would just check out again that reviews indication the online economy. You can also message them if you have any questions. Just reviewsindication at Walmart.com, we'll go to them.   Carrie Miller: All right. So the next one kind of goes with it, and it's about you know, is there a fine program on Walmart. So what is the similar program on Walmart?   David: Right. So, Walmart does have what they call the review accelerator program. There is a requirement in order to get into it, which is you do have to have a sale. Recently they did change some things up. It used to be limited to five reviews, now it's up to 10 reviews, and if you work with a service provider. I believe it's up to 20. It's available through growth opportunities. They charge $10 per review. They recently changed the specifics of the program so I don't want to misspeak over here, but if you look in you can see the exact details of like. Walmart is great with their guides, like their guides are amazing and they're typically up to date. Just click on the guides you can read through, like the whole program. But growth opportunities reviews indication, I'm sorry review accelerator program that will give you what you're looking for and you can enroll products. There's even something cool which they say is there, but I've never actually seen it's something called a pre-purchase. So post-purchase is very common, where someone purchases your product. Walmart will accept the buy and then give them a $3 credit to leave a review, you're not guaranteed to get a five-star review. Just keep that in mind. You could get a one-star review through the review accelerator program, but there's something called a pre-purchase, which I'm not sure when it's going to be enabled, but this actually will allow you to discount an item on Walmart in order to get a review up to 100% off. I've never seen it, but it's something that does exist in.   Carrie Miller: Wow.   David: You can see an option for this. You can enroll your items.   Carrie Miller: The next question is is SellCord able to get my Walmart account access to a Sam? Strategic account manager is a Sam. For anyone who doesn't know.   David: Right. For sure, we can definitely help with that. We work directly with Walmart. We have our own like agency level Sam and we work with them to in order to get a Sam through Walmart. Also, depending on what category and we work with a lot of categories we can even just reach out directly to other Sam's to try and get someone approved. They typically expect you to have good sales somewhere. We've seen randomly accounts get assigned to Sam. Walmart's trying to do like as much as they can, even for the lower end accounts, but for like. If you're like a smaller account, Walmart might not necessarily go for it, but if you could prove like sales to them, either from Amazon or from like another website, that's kind of the best way to get it. But we've had a lot of success with that. If you guys, if you want to reach out, we could definitely give that a shot.   Carrie Miller: All right, here's kind of a follow-up with. The other question Is Flash Deals, are Flash Deals offered to brand owners only?   David: No, you know, it's not restricted. Actually, here's a little fun, little fun fact there's sponsored brand ads, which is actually exclusive to brand owners right through advertising. You're not allowed to do if you sell, if you resell. But there's actually something called sponsored product, sponsored brand, like Flash Deals, which you can use, instead of having like the brand logo, to say flash deals and you can list your items that you're reselling. It's exclusively managed through Walmart you have to work with, like your product manager, but you can definitely run Flash Deals on items that you do not own the brand for.   Carrie Miller: Someone asked where do I download or where do you download spec 5.0 from?   David: It will either be on your account or not when you go to your items page to go ahead and make updates so you have like you have like on the top right Like add items or manage items. You'll just see from there it'll be a little bit of a different UI. Things will look a little bit different than they were before. Previous, it was like it would give you by template. You could update it by category or by g10 match now, just as like by g10 match or like by product or product, something like that. And if you click on like, do by g10 match that's my favorite to do it g10 match, just throwing all your g10s in there and just export the file and you'll see the name of the file will say 5.0, or we'll say something like 4.5.   Carrie Miller: Here's another question, should our brand prioritize matching Amazon's prices on Walmart or focus on offering flash deals?   David: Wow, this is, that's a great question. So, uh, I want to touch on this earlier with. I just want to talk about couponing, which I think would be something that also a long conversation, generally speaking, for most of you. Amazon is your main business and you shouldn't jeopardize your main business because of Amazon. If you're listing on Amazon is bringing in so much more than Walmart you don't want to risk losing your business there. We have found that Amazon is a little slow sometimes to catch price differences. We've been able to run a 10% flash deals for a week and actually be cheaper than Amazon, and the price on Amazon will. We won't lose the buy box and Amazon won't catch up. What I would just recommend is if you could get away with it for as long as you could and let's say Amazon does give you problems. Just quickly change your price on Amazon, just you got a monitor you gotta be on top of your game. What's cool is that coupons, which is also a beta program, is the only way, as of today, they able to actually offer a cheaper price on Walmart than on Amazon without having to lower your Amazon price at all. So there's a lot of strategy around that you could. Also, if you have a Sam, you can work with your Sam to be like, let's say, you want to get into a bigger program where they request like a 30% discount. You could do like 10% strike through and then a 20% coupon. They'll work with you and because they understand the Walmart damage on Walmart issue, I think that's the biggest issue Walmart's trying to deal with is how do you get a promo on Walmart without impacting Amazon? That's why Walmart loves Walmart-only sellers. They love these guys. They don't care about their Amazon, they're all invested in Walmart and there is maybe a strategy to having a Walmart-specific catalog. If you have a lot of different products develop bundles or even go back to virtual packs. Play around with things and see what you can do to differentiate your Walmart from your Amazon listings. There's also you could have a different UPC that you use on Walmart versus Amazon. I'm not sure that's going to last forever, but it does. It is a good way to keep Amazon from price matching your items.   Carrie Miller: Let's see the next question here. Once copy is set up, products are properly categories and PPC is running, other than those two and those three tasks, what? What are other daily, weekly, monthly tasks that SellCord would do to make my Walmart business successful? What could a new customer expect to see SellCord to be working on every month in their account?   David: So it's not just the copy on the categorization, there's also attributes. You know it's played a very big role, kind of spoke about, especially with items spec 5.0. And then PPC is really it's not a set end and forget. It's set up with Walmart. You know you want to make sure that you're constantly, you know, revisiting PPC, checking in daily, seeing how things are going, what's doing better, what's doing worse, especially at launch. It's so important to be tweaking things, you know. You see, we didn't really talk PPC strategy much, but learning what's happening, especially if you're new to Walmart, you can't just expect things to be a certain way. Every account, every listing has its own history, which is just so complex. It makes things so much fun just to be able to learn within each account. There's also constant work that you can do just to see like copy as well. It's not a set and I forget it situation. You want to test something out. You want to learn more keywords and implement them into your copy. You want to try out different categories, different product types, to see if you can succeed in different areas as well. There's also just working with brands to discuss promotion strategies, to just continuously work and figure things out. There's also constant audits you have to do on your listings.   David: Walmart is like I'm not going to say notorious. It doesn't sound nice, but your images could just revert back. Your variation could split up your copy. If you have multiple paragraphs, it's squished into one paragraph. These things happen all the time. There's constant audits that you have to do just to make sure your things are, your content is good, and then it's just about primarily utilizing PPC as well as just promotional strategies to grow and grow, and there's also a lot of tracking information you know you have many items you want to be able to see. Let's say, keyword tracking. You know how. Am I ranking for my main keywords? Am I doing well overall? Is there more opportunity? Do I need to go more aggressively? Because even in ads like, are you ROAS focused or are you trying to just grow general sales? There's so much to go, depending on your strategy, Just like we deal with many, many different size accounts. We deal with accounts that are doing literally $5,000,10,000 a month. And then there's also nine figure Walmart sellers. You know that are PPC isn't necessarily their larger thing. It's about like having a strong pricing strategy because they have to win by $1. And then, not even having big margins, they just have to just make units sell. So so many different strategies depending on the count types.   Carrie Miller: All right. Last question what program is best for keywords on Walmart and for optimizing your listing in general?   David: Okay, so I'm a little biased over here, folks. So obviously Helium 10 is a fantastic tool for any keyword research. I live in Cerebro and Magnet. The fact that they're available for Walmart, I love it. It shows you. I mean, the amount of data that's in there is just fascinating. You can learn immediately what your top keywords are for your product. They have a search volume which is so impactful. It shows you historical so you can see, since it's seasonality, you can see one was this product doing well. It gives you the past, like two years or something like that's great. It'll really show you like where and when you can expect to do well. You also have to do the work you can't just like go here's everything. Do the work, make sure you're not hitting branded keywords, make sure they're relevant to your product, obviously. But it is really solid in terms of just keyword research, very, very highly recommended. In terms of optimization auger listings program-wise. I am also biased here, but that's just because this is what we do. We do listing optimization as a company, so obviously I'm going to plug SellCord, Carrie does Helium 10 have some sort of like AI tool to optimize listings for Walmart.   Carrie Miller: So we do. We have a Listing Builder and as you, basically, you put the keywords in a keyword bank and then, as you write them into your listing, they get crossed off, so you make sure that they're fully optimized. So yeah, we have a Listing Builder that will help you to optimize using the keywords you find with Cerebro for Walmart.   David: I'm sure it's fantastic. I mean, obviously we have a self core strategy, but I mean you guys make amazing tools. Definitely give it a shot.   Carrie Miller: All right, that's all we have. Thank you so much, David, for answering all those questions. We had a lot of great questions, and definitely David's the you know the best to ask all these amazing questions too. So thank you so much, David, for being on. And again, if you are interested in SellCord, David, can you say your email address and how they can get in contact with you again?   David: For sure. You can send us an email to david@sellcord.com S-E-L-L-C-O-R-D.com. You can do info@sellcord.com. If you want just more general, hit us up. Visit our website. Sign up over there. There's a lot to talk about.   Carrie Miller: All right, sounds good. Thank you everyone for joining and we hope you have a great rest of the day. Bye, everyone.  

In this episode of Next Level Supply Chain's special series Behind the Barcode, Liz and Reid speak with Jess Urriola, the VP of Product Management at GS1 US, about GS1 US Data Hub - a tool built to secure data sharing between brand owners and trading partners. They talk about why this service is pivotal for maintaining data quality across the global supply chain, both from the strategic and technical aspects, from creating UPC barcodes to combating GTIN misuse. Learn how GS1 US Data Hub supports regulatory compliance, the importance of global location numbers in traceability, and the benefits of ensuring each product has a unique identifier—similar to a license plate.    Key takeaways:  How GS1 US Data Hub's user-friendly SaaS platform empowers both small and large businesses to effortlessly manage and authenticate product identifiers and location data, ensuring accuracy and trust throughout the global supply chain. The critical role of the GS1 Registry Platform (GRP) in combating Global Trade Item Number (GTIN) misuse and fostering global transparency by enabling real-time, cross-border verification of core product attributes for reliable traceability and inventory management. The strategic advantages of GS1's identification system as Jess Urriola highlights its integral part in compliance with healthcare and food safety regulations, streamlining the entire traceability process from manufacturer to end-point via Global Location Numbers (GLNs).   Resources:  GS1 US's Data Hub Data Hub Help Center Connect with GS1 US: Our website - www.gs1us.org GS1 US on LinkedIn   Connect with guest: Jess Urriola on LinkedIn

Once again, the topic of UPC's has been gnawing at me for weeks, maybe years as this topic keeps bubbling into our business. Brands and manufacturers unfortunately need to understand how this world works and why you must play the GS1 game. I also explain other super fun stuff like GTIN's and EAN's. Wow, this RANT is already beyond nerdy and boring, but so important! Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh!   

Welcome back to the show, POD Pals!On this week's show, Travis is solo for another "POD Essentials" episode and shares all about the channel many think is too difficult to launch their POD products on - Amazon! Get ready to unlock the potential of the world's largest marketplace and catapult your sales! Travis is spilling the beans on how to tap into Amazon's 2.5 billion visits—a goldmine compared to Etsy's impressive but smaller reach.Navigating the Amazon landscape can seem like trekking through a dense jungle, but fear not, Travis is here with a machete to clear the path. He'll guide you through choosing between individual and professional seller accounts, leveraging "Fulfilled By Amazon" (FBA) for that Prime edge, and keeping your listings live indefinitely. Learn how to snag that coveted GTIN exemption and wield the power of Amazon's Brand Registry, which not only offers brand protection but also helps with a certain level of control over your listings. Whether you're a seasoned seller or just starting, Amazon just might be the rocket fuel for your print-on-demand dreams. Tune in an find out!Enjoy the show!https://printondemandcast.comhttps://printondemandcast.com/shophttps://printondemandcast.com/facebookhttps://printondemandcast.com/youtubehttps://printondemandcast.com/instagramhttps://printondemandcast.com/tiktok⁠⁠Sign up to get your FREE Annual Design Calendar!⁠⁠⁠⁠⁠⁠⁠https://printondemandcast.com⁠⁠⁠/VIP⁠Other Links:Etsy vs Amazon Traffichttps://sell.amazon.com

Heute haben wir einen besonderen Gast für euch - Volkan von GS1, der Firma, die uns die Barcodes für alle unsere Amazon Produkte liefert. Volkan lässt uns in die faszinierende Welt der Barcodes eintauchen, beginnend mit der Geschichte des AN-Codes aus dem Jahr 1974, der entwickelt wurde, um eine Artikelnummer maschinenlesbar zu machen und den Handel effizienter zu gestalten. Er liefert uns Lösungen für typische Probleme, die auf Marktplätzen auftreten, und gibt uns einen Einblick in die Zukunft. Als Nächstes spricht Volkan über die verschiedenen Pakete, die GS1 anbietet, und wie man sie optimal für Amazon Produkte nutzen kann. Erfahrt, warum man für jede Variante einer Produktnummer eine eigene GTIN benötigt und wie man die richtige für seine Bedürfnisse auswählt. Volkan empfiehlt, mit dem kleineren Paket zu beginnen und dann auf die anderen zu wechseln, wenn man erfolgreich ist. Und nicht zu vergessen - besucht die Seite gs1.de, um ein Handbuch mit klassischen Fragen und Antworten, guten Empfehlungen und Tipps von erfolgreichen Online-Verkäufern zu finden. Lasst euch von Volkans Fachwissen inspirieren und maximiert euren Erfolg beim Verkauf auf Amazon.   In Folge 100 des Serious Sellers Podcast auf Deutsch, Marcus und Volkan diskutieren: 00:00 - Barcodes Für Amazon-Produkte 13:51 - Paketgrößen Und GTINs Bei Amazon 29:45 - Anleitung Zum Erfolgreichen Verkauf Im Online-Marktplatz

On today's Lunch With Norm, we are with the vice president of commercialization at GS1 US, Michelle Covey! We discuss building and protecting your brand Online. Find out what a GTIN is, how it differs from a UPC and why it's critical to selling online. Our guest designs programs that help businesses grow through product identification and data communication standards.   This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/   This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club   This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand.   This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days.  With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand.   This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the vice president of commercialization at GS1 US, Michelle Covey, is here. Today, we discuss building and protecting your brand Online. She designs programs that help businesses grow through product identification and data communication standards. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide.   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

In this episode, we're joined by someone from GS1 US to talk about all your burning questions, good things to know, and upcoming innovations with barcodes.

In this Sellernomics Podcast episode, Shane Morris & Megan Baumer of GS1 US will talk about Product Barcoding for Amazon Sellers and the following topics: As experts from GS1 US, Shane Morris, and Megan Baumer are being asked several questions related to the importance of barcodes in ecommerce. Firstly, they are asked to introduce GS1 US and its role. Next, the guests are asked about the relevance of barcodes in ecommerce and what a Global Trade Item Number (GTIN) is. The host also wants to know why Amazon is requesting a GTIN from GS1 US and where else this number can be used in ecommerce. The guests are expected to explain the process of obtaining a GTIN and how it can be assigned to products, including the applicable rules. #GS1 #GS1US

Thu, 06 Apr 2023 03:00:00 +0000 https://ehi-retail-insights.podigee.io/66-new-episode 942376099792d3954097d746dd9e889b Heute zu Gast im Studio: Thomas Fell, Lead bei der GS1 Germany GmbH. Er spricht heute mit Michael Gerling über das Ganze Thema Artikelstammdaten, Barcode und Datenqualität. Die Optimierung von Prozessen steht auch bei unserem heutigen Gesprächspartner ganz hoch auf der Agenda. Wir begrüßen heute Thomas Fell. Thomas ist Geschäftsführer der GS1 Germany. Oder wie es auf seiner Visitenkarte steht, Lead GS1 Germany. Wir alle kennen die Barcodes, die heute auf fast allen Produkten der Konsumgüterindustrie auf der ganzen Welt zu finden sind. Der Barcode bringt die Nummer verschiedener Artikel in eine maschinenlesbare Form. Die GS1 ist eine weltweite Organisation, die sicher stellt, dass dieses Nummerierungssystem überall überschneidungsfrei funktioniert. Dies ist das Kernprodukt der GS1, aber die Gesellschaft in vielen anderen Bereichen aktiv. 1974 wurde in einem Supermarkt zum ersten Mal ein Barcode gescannt. Dies war der Beginn des automatisierten Kassierens – und der Anfang der Erfolgsgeschichte von GS1. Der maschinenlesbare GS1 Barcode mit der enthaltenen GTIN ist mittlerweile der universelle Standard im globalen Warenaustausch und wird sechs Milliarden Mal täglich auf Produkten gescannt. Die Standards von GS1 sind die globale Sprache für effiziente und sichere Geschäftsprozesse, die über Unternehmensgrenzen und Kontinente hinweg Gültigkeit hat. Als Teil eines weltweiten Netzwerks entwickelt die GS1 mit ihren Kunden und Partnern gemeinsam marktgerechte und zukunftsorientierte Lösungen, die auf den Unternehmenserfolg unmittelbar einzahlen. Zwei Millionen Unternehmen aus über 20 Branchen weltweit nutzen heute diese Sprache, um Produkte, Standorte und Assets eindeutig zu identifizieren, um relevante Daten zu erfassen und um diese mit Geschäftspartnern in den Wertschöpfungsnetzwerken zu teilen. GS1 – The Global Language of Business. Die GS1 Germany wurde vom EHI gemeinsam mit dem Markenverband gegründet. Wir bedanken uns bei unserem Supporter des Monats: GLORY. GLORY. GLORY ist ein weltweit führender Anbieter von Lösungen für die Bargeldverarbeitung sowie damit verbundener Serviceleistungen. Die Systeme gestalten das Cash-Handling am POS effizient und sicher – vom klassischen Kassentresen bis zum Self-Checkout. Weiter Infos zur GS1 findet ihr hier: GS1 DQX Webinare https://www.gs1-germany.de/gs1-academy/trainings/qualitaet-von-produktstammdaten-verpflichtung-zur-datenqualitaetssicherung-im-deutschen-gdsn-zielmarkt/ GS1 DQX Community Talk https://www.gs1-germany.de/gs1-academy/trainings/webinar-der-gs1-dqx-community-talk/ Moderation: Michael Gerling Tritt gerne direkt mit mir via LinkedIn in Kontakt: https://www.linkedin.com/in/michael-gerling-20072011/ Technische Produktion: Philipp Lusensky Alle Folgen und mehr Infos zum EHI LAB: www.ehi-lab.org/podcast full no

GTINs are a crucial part of eCommerce, but using them incorrectly can have serious consequences for your business. In this quick guide on using Global Trade Item Numbers (GTINs) in Google Shopping, John dives into the dark side of GTINs and shows you how to avoid the common pitfalls. He also explains how using the same GTIN on Amazon and Google Shopping can benefit your business and when using SKUs instead is better. Whether you're a business owner or a Google Ads agency owner, this episode can give you the knowledge you need to use GTINs effectively.PS: This guide series is from an internal Solutions 8 training. We're sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you've given us. We value you and your growth with Google Ads.

Are you confused about GTINs and UPCs? Do you want to learn more about how these codes are used in eCom Google Ads campaigns? In this video, our Director of Operations, Leandra, sits down with Shane Morris of GS1 US to explain the importance of GTINs and how they fit into the larger system of standards provided by GS1 US.Shane Morris is the Business Development Director in GS1 US and in this video, he starts by introducing GTINs and discussing their role in identifying products online. He then shares how to get a GTIN code for a new product and the benefits of using GTIN codes in Google Ads.He also talks about the other marketing platforms where GTINs from GS1 US are needed, as well as where you can learn more about GTINs and the GS1 US system.So if you're interested in learning more about GTINs and how they can help your eCom Google Ads campaigns, be sure to watch this video. Thanks for tuning in!Learn more about GS1 US here: https://www.gs1us.orgRelated video: GTIN / UPC codes: The Most Important Thing to Do Before Running Google Ads Smart Shopping: https://youtu.be/Fjw4aje3Oss0:00 Intro0:34 Learn About GTINs for Google Ads With Shane Morris of GS1 US7:41 How to get a GTIN code for a new product12:12 Key benefit of the GTIN code in Google Ads15:45 Two most common GTIN types17:41 Work with the best Google Ads agency on the planet20:47 Other marketing platforms where GTINs from GS1 US are needed24:20 Where to learn more about GTINs and GS1 USDo you have a burning question about Google Ads that you're dying to ask our Google Ads expert?

To create a product listing on Amazon, you must have a unique product identifier known as a GTIN (Global Trade Item Number).GTINs make your products easy to find, buy, trace, and fulfill by providing a standardized digital language to communicate seamlessly across the supply chain. Think of them like fingerprints for your products that gives retailers, marketplaces, and consumers confidence that they can trace products to their owners.GTINs and UPC codes help standardize product identification for recalls, brand protection, and consumer safety and protect against bad actors.Previously, sellers could obtain these numbers from many places, but the valid numbers are issued directly by GS1 and licensed to brand owners. Amazon considers GTINs obtained from elsewhere invalid, which means you cant list your product.GS1 runs a database that is the single source of truth for licensed GTINs and the legal entities associated with them. Amazon will often check the database for the validity of GTINs/UPC codes provided for a listing.But many Amazon sellers have a problem differentiating between a GTIN, a UPC code, EAN, and a barcode. They are often used interchangeably, but there is a small difference.In this episode, Jason and Shannon interview Michelle Covey of GS1 US about the importance of GTINs (Global Trade Item Numbers), UPC Codes, EAN, and Amazon. We also discuss some of the recent changes Amazon has made regarding UPC use, as well as hijacked UPCs and the right way to purchase a GS1 Prefix License.Key Takeaways- How GS1 all started (01:27)- GTIN vs. UPC vs. EAN codes (06:23)- Best practices for getting GTINs from GS1 (12:27)- Minimum number of GTINs you can buy (15:05)- Common mistakes sellers make inputting UPC codes on Amazon (22:48)- GTIN hijacking scenario on Amazon (24:11)- How to get Amazon to allow updates of UPC codes on a listing (27:05)- Transferring GTIN prefix ownership at GS1 (30:11)- Laying the foundation for success on Amazon (33:35)- Amazon errors messages related to UPC/GTINs (39:26)- What's coming up for unique identifiers in 2023 (42:09)Additional Resources:✅GS1 US: https://www.gs1us.org/ ✅GEPIR: https://www.gs1us.org/tools/gs1-company-database-gepir ✅Get Started: https://www.gs1us.org/upcs-barcodes-prefixes/how-to-get-a-upc-barcode GS1 US SOCIAL Pages ✅https://www.linkedin.com/company/gs1-us/ ✅https://www.facebook.com/GS1US ✅https://www.youtube.com/user/GS1US----- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue 7 Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode! 

We talk with the GS1 on how to get your UPC's squared away with amazon. This is in increasingly timely issue as Amaozn has changed its approach to enforce this. Here's a few helpful links.https://www.gs1us.org/- homepagehttps://www.gs1us.org/tools/gs1-company-database-gepir - look up who licenses which GTINhttps://www.gs1us.org/tools/barcode-estimator/home - barcode estimatorhttps://next-level-supply-chain-with-gs1us.podcastpage.io/ - GS1 Podcast

In this episode of the Ecwid Ecommerce Show, we meet with Shane Morris and Megan Baumer from GS1 US. GS1 US is the official issuer and administrator of the UPC barcode, which is the cornerstone of the global supply chain. Listen to our podcast to learn more about barcodes and the differences between product identifiers such as UPC and GTIN. You'll learn how these identifiers help with inventory management and contribute to expanding your online business. Understanding barcodes The Universal Product Code, or UPC, is a barcode symbology used worldwide to track trade items in stores. A Global Trade Item Number, or GTIN, is the number below a barcode. GTINs and UPCs are often used interchangeably, but they are different. The UPC is the barcode that carries and identifies the Global Trade Item Number. Key benefits of GTIN for online sellers GTIN bridges the gap between the physical and digital worlds. They can be used to boost search engine optimization, prove a brand's authenticity online, and be used to create unified analytics across multiple channels. Shane Morris highlights four key benefits in the ecommerce space where the GTIN serves a purpose: Improved SEO Assigning GTINs to your products when listing on Google Shopping or your website can significantly improve search results, impressions, and conversions. Better logistics process You will likely need to use third-party logistics providers as you expand your business to get help with managing the supply chain. These partners will want a way to identify your products. Providing them with GTINs prevents disorganization when you have a huge inventory. Verifying a business on online marketplaces Marketplaces want to ensure that their customers only interact with legitimate brands selling legitimate products. There are standards in place to ensure that legitimacy—one of these is the GTIN. Essential for omnichannel strategy Most businesses want to be everywhere their customers are. Having a GS1 GTIN for your products will open up countless doors to the numerous retailers and marketplaces that require them. Getting GTINs for your products To get GTINs for your products, visit the GS websites: If you sell in US: https://www.gs1us.org/ If you are a non-US brand: https://www.gs1.org/ Also, check out the following resources that Shane and Megan mention in the episode: GS1 Company Database: https://www.gs1us.org/tools/gs1-company-database-gepir Barcode Estimator: https://www.gs1us.org/tools/barcode-estimator/home The Next Level Supply Chain with GS1 US podcast: https://next-level-supply-chain-with-gs1us.podcastpage.io/   Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

00:00 Weekly PPC Q&A with Matthew Davis and Faith Denniston - 09.27.202210:37 Do you target the given KW in all match types, or just exact13:48 Do you set the bids of extracted search terms to be whatever the CPC of the given term was from the search term report16:32 Do you  make a concerted effort to ensure you are not targeting the same KW in other campaigns19:43 Can you give a brief rundown of what Amazon DSP is25:36 Can you explain page views vs sessions27:39 How to change the manufacturer attribute on an ASIN28:57 Can you verify that for every Ad sale you make, you make 3 organic sales thus improving TACOS32:48 Just created a variation for a particular profession. 2 sell ok 3 do not. Currently have auto/broad/exact/ASIN campaigns for all many same KWs. Should I deactivate campaigns of the lowest sales, current ACOS is high35:09 I have 1 listing w/ 1 sale, 0 reviews for over 80days active by now. Steven suggested I create a new listing but running into constant issues w/ AMZ for the new listing (rejected GTIN)39:57 I asked Steven about the HOTD mug, and he said to do it. It's high-risk high reward play43:23 Should I go for all exact KWs that have high relevancy/high SV or will I benefit more if I focus on 1 or 2 long tail KWs only46:47 Should you evaluate TACOS per ASIN48:32 If I have a new video I want to run as an add on the existing product should I run it targeting the same KW that I know I'm already highly converting for in other campaigns49:46 Should I also separate my SBV and KWs the same way I do my SP Ads50:59 Category changed, still works. BSR was 18,000, now plummeted to 210K. Category/product type still reads the same in the flat file, does it take time for BSR to update52:00 I have sent in a 2nd FBA variation. 1st variation did not do well earlier, just 20 reviews not a good rating w/the existing FBA inventory. Should I relist the 1st variation and sell both anew53:45 Does "sold by Amazon" under the add to cart button mean Amazon owns the brand54:15 I have a main KW in an exact single KW campaign & its plural form in a campaign w/ 4 other KWs. The plural form is getting a lot of impressions and clicks and has used up nearly $30 and no sales. Main KW has SV of 150K and plural form has 250056:40 What PPC tactics would be used for an off-season product like inflatable pool floats58:50 What is the implication of using ASINs in the backend instead of EANs for the product ID type1:00:29 What would you do if you are a US brand w/a brand registry in the US only and selling in Europe only via authorized partners1:02:03 I made separate campaigns for exact, phrase, and broad but none of these campaigns were getting impressions1:05:02 What is good for PPDC first, auto or manual1:07:22 If you add a new TM'd brand to your existing brand in BR, can you switch your existing ASINs to the new TM'd brand1:07:54 How long does it take for Amazon to investigate missing units from closed shipments1:09:17 I'm expecting PPC costs to be high going into Q4 for "gift" and "seasonal" KWs, how can we best manage this1:12:30 Wanted to sell a product which is having asked for a Hazmat review. For the time being I think I will clear it, do you think this category can cause more problems in the future1:14:24 How should a person motivate himself while waiting for the inventory to reach Amazon warehouse1:17:42 How do I calculate TACOS1:18:20 Listing displays earphones but our product is food. Unable to update the image. Amazon says there's another contributor1:19:34 Do you recommend crying, screaming, or swearing at your computer to make yourself feel better after dealing w/ Amazon day-in & out1:21:20 We can't access a listing in the backend because Amazon says we are not allowed to sell itSupport the show

On today's episode we mix in a few current event topics as well as a chat with two new ProvenAmazonCourse.com students in our community who have some pretty great things about what they've learned so far and the experiences they've had. I also spend some time explaining HOW and WHY you should pursue multiple income streams as a business building warrior of e-commerce. Save cash with DISCOUNTED GIFT CARDS! A member of our community has put together a free eBook on this topic which includes a basic introduction to gift cards as well as some tips and resources that can benefit even those who are already experienced with gift cards. Get the free report at: silentjim.com/giftcards Show note LINKS: My Silent Team Facebook group https://www.facebook.com/groups/mysilentteam 100% FREE! Join 70,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world! JimCockrumCoaching.com - Get a free session with a business consultant on our team at 1-800-994-1792 / 1-801-693-1688 or TEXT US at 385-284-7701 (US & Canada only for Text)  ALL of our coaches are running very successful businesses of their own based on the models we teach here! We've been setting the standard for excellence in e-commerce and Amazon seller coaching since 2002 with over 7,000 students served! Hundreds of our successful, happy students have been interviewed on our podcast! ProvenAmazonCourse.com - the comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the ProvenBrandBuilding.com selling model. The PAC is updated free for life. Get in before the price hike!! ProvenReplensVA.com -We find, train and assign a VA (Virtual Assistant) to work ONLY for you as a "Replen Hunting" specialist! Visit this website to learn more! https://ReplenWholesaleWorkshop.com - come to Phoenix for 3 1/2 days and hang out with Rich and Shelley Potter and their entire team! See their multiple seven figure biz up close! MOSELEY'S Facebook group for RV travelers https://www.facebook.com/groups/474393304586570 Monday live chat in our My Silent Team Facebook group: https://www.facebook.com/groups/mysilentteam/posts/5568353646614033 GTIN conversation in MST group: https://www.facebook.com/jimmysmith8/videos/529603438991851/?idorvanity=438820492900733 SilentJim.com/updates - get an alert on your smartphone each time we have a new podcast episode or free training event! 

How to Send a GTIN Certificate to Seller Support00:00 Introduction00:09 How to load GS1 Certificate to Amazon00:13 Dealing with UPCs has been very difficult because Amazon has been trying to crack down           on fake products and fake ASINs.00:36 Get GTIN certificate from the GS1 website; Amazon requires it to verify that our product           ID is affiliated with our brand.01:13 There is nothing harder to do on Amazon Catalog work than changing UPC codes.01:47 Go inside Seller Central and create a case by going to “Help”02:15 Once inside Help; hit Get support; then Selling on Amazon 02:20 Write your issue on the box and attach the GTIN certificate and then send it.03:17 Takes about  2 or 3 days before you'll get a response from the Seller Support04:01 Having a GS1 Certificate helps you prevent rogue ASINs but will not prevent hijackers           and unauthorized sellers.05:25 Get help with loading your GS1 Certificate and visit My Amazon Guy and schedule           coaching calls.

00:00 Amazon Brand Stores Tips & Tricks - Common Bugs - Meta Description00:01 How important is your brand store and what you can do to improve it?00:17 Set the Meta Description00:22 Meta Description is the SEO copy that goes beyond the store and is read by Google00:33 This is read by Google in the Search Algorithm which helps it rank for your Brand name00:41 It can also help non-brand terms to rank as well01:00 Searching my Brand name via Google01:09 My Brand Store in Amazon came up first on the results page01:13 My US website was at the second spot on search result01:19 The power of a Meta Description can be very beneficial01:26 Who wouldn't want to show up at the top of Google for their Brand name?01:36 Showing up for your consumers gives a nice good feeling that you havea legitimate brand01:56 Pointing out where you can find the Meta description 02:03 Matches what we have written on the Edit page02:09 Use the master keywords list that we've talked about during SEO Phase 102:19 Make sure to fill it in and not just put a single word 02:40 Invite to watch the other My Amazon Guy videos about SEO02:47 Showing the live Brand Store on Amazon02:57 Talks about the General Best Practices03:04 Make sure that your big banner has your Brand name03:13 Get that header image filled in03:16 Make sure that you have multiple sub-pages03:18 Giving out the benefits of sub-pages while navigating the sub-pages03:50 Unboxing video can make a higher conversion rate happen04:15 Highlighting the following button to generate followers04:29 Invite to watch a video on how to send emails to your Store's followers04:35 Showing all the social posts on the Amazon page04:48 The keywords you used in your social posts can help rank your products05:01 Clicked the social post and has been directed to the listing05:08 Checking if social posts are populating the detail page05:13 Socials posts are populating; Pointed out on Inspiration on this brand05:22 Used to only work on mobile but, is now available on desktop05:28 Note that there is a major difference between desktop and mobile view05:34 Edit both desktop and mobile views for consumers05:49 Click Preview and share preview to have it checked by others05:57 Run an A/B test to check other consumers take06:04 Get 50% off if you use PickFu by going to pickfu.com/myamazonguy06:14 Some people are having a hard time getting accepted on Amazon06:18 Showing a case that we have encountered in My Amazon Guy06:39 This Brand Store copy got rejected06:43 Amazon came back and said there is a legibility issue07:01 Showing how we fixed the issue we've encountered07:29 Talks more about the issues that you might encounter07:48 Walkthrough going to the Brand Store section07:50 Go to Stores then, click on Manage Stores07:50 Use Vanity URL or Pretty URL to customize your Amazon URL08:57 Navigating through the Momstir Store09:19 Sharing the challenge that we've encountered10:09 3 ways somebody can find your Brand Store10:14 Click on the Brand name of the detail page10:27 If it is not working, your brand note ID is not set10:32 You may not have loaded a UPC code to the GTIN field10:36 To double check, go to the Inventory page10:41 Click Edits and go to the Vital Info10:44 Showing where you can see the UPC10:45 Sharing more about UPC and ASIN 11:02 2nd way for people to find you is via Google11:09 3rd way is by typing it through the URL bar11:21 Type in any keyword in the Amazon search barSupport the show

Denne episoden er en del av Lørn-serien Oslo Bygg. Vi møter Knut Mathisen, ansvarlig for bygg, anlegg og eiendom i GS1. Samtalen omhandler den spennende teknologien som finnes bak strekkoder og QR-koder og hvilken betydning det har for byggebransjen, samt bransjens fokus på miljøkrav. – GTIN er gull for bærekraft! Digital sporbarhet er avgjørende for nye lovkrav om miljø og menneskerettigheter. Dette LØRNER du om:Teknologien som finnes bak strekkoder og QR-koderDigital sporbarhetSosial bærekraftOmbruksteknologiAnbefalt litteratur: GS1.no Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Barcodes, GS1 & GTIN exemptions are complicated topics, especially with the conversation constantly being muddled with bad information from online forums. In this Episode Chris & Leah take a deep dive into this convoluted subject, explaining what you need to do if your GS1 UPCs are flagged by Amazon.

In this episode, I get technical and talk about UPC and FNSKU barcodes and which one you will need. GTIN is the Global Trade Item Number and UPC (Universal Product Code) is the black line you can scan with the scanner.   ⬇️ Click to view my available resources! https://andyisom.com/   Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

The number one question I've been getting recently is about Brand Registry because Amazon has been changing the rules as they try to protect bigger brands. So today, I'm getting into those questions, from what brand registry does and why you as an Amazon seller need it to tips on packaging and understanding class of goods. First, though, I open the episode with an overview of what Brand Registry is on Amazon and what the requirements are to get it. These include a US trademark (Amazon will honor some international trademarks, but it's complicated), a brand name, logo, and professional-quality packaging (no stamps or minuscule stickers), and preferably proof that your brand is already in use in commerce. I also give some advice about picking a brand name, getting brand approval (the step before brand registry), and handling multiple brands under one account. In the second half of the episode, I answer some of your questions about brand registry, including more details on packaging requirements, when to list items, get trademarks, and register brands, and differentiating between brand names and business names (especially for those transitioning from arbitrage to bundling or private label). I also tackle how to get approval for GTIN exemptions and report trademark violations once you've got brand registry. And finally, I explain how class of goods works and why it's a little different on Amazon than on other platforms. You can ask more questions about Brand Registry by joining the Amazon Files and Mommy Income community. Join our Facebook group with today's codeword REGISTRY to learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you're ready to take your business to a whole new level, visit MommyIncome.com/Coach to schedule your one-on-one coaching call today. This week on the Amazon Files: An overview of Brand Registry on Amazon What Amazon's looking for in packaging When to get trademarks, register brands, and list items Reporting trademark violations Understanding classes of goods “If you've already got a logo and idea, you could have a serial number and be brand registered by the end of this week. No joke. If you've got your duckies in a row, you can file and get your trademark serial number same day.” - Kristin Ostrander Quotes: “Your logo, your packaging, they want it to be professional quality. You can't buy a stamp for ten dollars at Staples, or even at Imprint or whatever, and stamp your name on it. They want permanently affixed, professional-looking packaging to make sure you actually have a brand.” “This is new as of right now, in the last two weeks, Amazon is fully rejecting minuscule packaging. If you have a brown cardboard box with, it looks like, one little tiny sticker on it, they're not going to approve your packaging. And they have the right to do that.” “Once you have the serial number, you don't have to wait until it's actually approved, which takes almost a year. You don't have to wait a year. File your application, pick your class of products, get your serial number registered on Amazon.” “If you don't have brand registry yet, but you plan to apply for that trademark, list all of your items underneath that brand approval brand now so that once you get brand registry, you can transfer those over. If they're not spelled identically and under the actual brand registry name, you cannot transfer old listings to new brand registry.” “Amazon does not care if you're registered in the class of products that are paper goods or that are textiles or whatever else. They get a serial number, they verify that this has indeed been registered, and now you can sell any product on Amazon with that trademark and that brand registry.” Related Content: Merchant Words Promotion Wholesale Bundle System Email questions Learn With Us Coaching The Amazon Files Hub Sticker Mule at Mommy Income   Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword REGISTRY to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

1. Wix Site Inspection Tool Integrates Google Search Console - Knowing whether your pages have been crawled (discovered by Google) or indexed (stored in Google's index), or whether your structured data markup is valid, for example, can help you fine-tune your online presence and make large leaps in search visibility. Google has always provided this information via Search Console, its platform for measuring search traffic and performance. To make those insights and tools more accessible to all business owners and SEO professionals, Wix now offers an approachable way to monitor and understand your site's issues and indexing status at scale. The Wix Site Inspection tool enables you to keep an eye on your site's technical health, mobile usability, rich result eligibility, and more, without having to pull the data manually or leave the Wix dashboard.“The tool will report any index status that Google is reporting, sometimes with easier language to understand. For example, it could be “crawled but not indexed” or “blocked by robots.txt” etc. Each index status detail will have a “learn more” link to an article explaining it and mentioning the common reasons why it could happen, with links to more relevant explanations. We also tell the users exactly what app and type of page each URL is so they can easily know where they need to take action.With this tool, users can debug any issue that they would get if they manually used Search Console's inspect URL tool. Users can understand the index status of their pages in Google and the specific reason for it. For each issue, we have additional resources to help guide users. These articles provide in depth explanations about each response, the possible reasons for it and how to fix it. Users will also be able to debug their mobile readiness and their structure data status.”The value of Wix is that it enables businesses to focus on doing business without having to deal with the underlying technology.Click here to learn more on how to get started with Wix Site Inspection tool.2. Google: Duplicate Content In Business Profile Posts Is Spam - Google added a line to its Business Profile posts content policy section cautioning users to avoid posting duplicate content.According to the update, duplicate content in posts published by Google Business Profiles is now considered spam. Google is sending a clear message that it wants businesses to post unique content.In addition, it sounds like Google wants businesses to limit their use of logos. Putting a logo on every photo, for example, may get you in trouble. The best way to stay within the new guidelines is to ensure every post published by your Google Business Profile is unique.Click here to read the complete content policy.3. LinkedIn Lets You Add Clickable Links To Photo Posts - LinkedIn rolled out a new feature that allows users to add external links to photos shared in posts as stickers. You can add link stickers to your photos and videos via the post creation tools in the LinkedIn mobile app. You cannot add link stickers through the desktop interface. However, users on any platform can see and click on the links when they see the posts in their feed. Link stickers are rolling out to users in phases, which means some people will have access to it before others. When you're eligible to use it, you'll see a chain link icon button when creating a post in the LinkedIn mobile app.4. IndexNow attributed for 7% URL Clicks On Bing - Fabrice Canel, Principal Product Manager at Microsoft Bing  told Search Engine Land that 7-percent of all the new URLs clicked in Bing Search in the past month were sourced from the IndexNow protocol. And more than 16 million websites are using IndexNow, publishing over 1.2 billion URLs per day to the IndexNow API.IndexNow provides a method for website owners to instantly inform the supported search engines about the latest content changes on their website. The IndexNow plugin was released by Microsoft back on Jan 5, 2022 and was covered in Episode#90. It was also covered in Episode#91 when it added support for Yandex - the russian search engine. It is unclear if IndexNow still sends data to Yandex now that there is a sanction on Russia since the Ukraine invasion.5. Google: Clicking On Your Site In Google Search Won't Change Your Rankings - One of the oldest myths in the Google SEO-verse is that clicking on your search results in Google Search will help you rank better. However, Google does not and has never used click data for ranking purposes. So someone asked John Mueller of Google the other day if clicking on my own link doesn't help but does it hurt? What if I get an army of people clicking on your site in Google Search daily, will that lead to some Google penalty?The answer is no, it does not hurt either. It does not hurt or help to have people clicking on your site in Google Search to try to manipulate Google's rankings in a positive or negative manner for that site. Google has said it countless times, CTR does not impact rankings and bot clicks don't either.6. Google Now Officially Supports GTIN12 Property - Even though the GTIN12 property was always supported but Google, it was not clearly mentioned in the documentation until now. Google also clarified that you can also use the generic gtin property for all GTINs, but they recommend that you use the most specific one if possible.So what is GTIN? GTIN, or a Global Trade Item Number, is an internationally recognized system for identifying products. It brought together several systems to ensure they all adhere to a common structure. GTINs can be 8, 12, 13, or 14 digits long. They are a numerical representation of the product's barcode. Different types of GTIN exist depending on where in the world the product comes from and the type of product.  The four different types of GTIN in use are: GTIN-8 - used mostly for EAN-8 barcodes GTIN-12 - used mostly for UPC barcodes GTIN-13 - used mostly for ISBN, JAN, and EAN-13 barcodes GTIN-14 - this is for wholesale or multipack products All GTINs, regardless of the number of digits, have a similar structure. The structure is Company Prefix, Item Reference, and a Check Digit. In GTIN-14 there is an additional packaging level indicator to indicate whether the product is an item or a case.Where GTIN-8, GTIN-12, and GTIN-13 numbers are represented as GTIN-14 (the main data structure), left-justified zeros pad out the number.For example, the GTIN-12 number 012345678905 becomes 00012345678905 in GTIN-14 format. Two additional zeros are added to the left of the number to bring it from 12 characters up to 14.Many comparison shopping engines, including Google and Amazon, use GTINs. They keep large databases containing almost all the GTINs that exist in the world.When you upload a product to one of these platforms through your data feed, the product must have a GTIN.If you don't include a GTIN or you include the wrong one, the platform is likely to reject the product.Shopping platforms like Google Shopping and Amazon Marketplace benefit from GTINs in several ways: GTINs help make more relevant matches between a user's search and the products available GTIN's also help search engines and shopping comparison platforms to compare products They can also offer the user a more feature rich shopping experience, as GTINs enable them to use product data in ad visuals Consumers also benefit when vendors, search engines, and comparison shopping engines use GTINs: They get better product comparisons to help them find the right product, the right seller, and the right price They see more relevant results when searching for a product They see more relevant ads in non-shopping environments like Facebook (Facebook and other platforms use the browsing habits of users to determine the best products to display in ads) As a seller, you also get benefits from using GTINs. Finding the right GTINs can sometimes be tricky, but it is worth the effort. The reasons for this include: You will be able to submit your product feed to a higher number of platforms You should see conversions increase because your products will appear in more relevant search results and ads You can compete more effectively as your products will be in the comparison mix In some cases, you may have a product that does not have a GTIN. Examples include one-off products like artwork, handicrafts, or vintage products. Most platforms have procedures in place to deal with these situations. On Google Shopping, for example, there is an Identifier Exists field. You can set this to false if there is no GTIN.7. TikTok Launches New Ad Targeting Transparency Tools - TikTok is giving users more understanding of how their personal data is being used for ad targeting in the app through the 'About this Ad' info panel. This info panel lists all of the different targeting factors that TikTok has used to display each ad to each user.  You'll also be able to switch off ad personalization based on third-party data - though whether it's on or off, TikTok will still be able to use your in-app activity in its ad targeting process.This update moves TikTok more into line with other social apps, which offer similar ad transparency features - though it's also worth noting that TikTok has been working to continue utilizing personalized ad tracking, in various ways, despite regulations and restrictions around such getting tighter in certain regions.Last month, TikTok was forced to suspend a planned change to its privacy policy relating to the use of user insights for targeted advertising, amid questions over whether the change is actually legal under the latest EU provisions for data protection and control.The planned update would have seen the app do away with asking users for their consent to run personalized ads, with TikTok seeking to process such data under what's essentially a legal loophole in this respect, via the provision for ‘legitimate interest'. By implying that personalized ads fall under legitimate interest grounds, TikTok was seeking to circumvent the EU ePrivacy Directive, but authorities called for a review of the process before it could go into effect.In other words, while on one hand TikTok's looking to be more upfront about how your personal information is being used for ad targeting, on the other, it's seeking to avoid restrictions on such, through questionable means.8. TikTok Is Rolling Out ‘Order Center' eCommerce Tracking Hub - TikTok is a bigger push on in-app shopping, with some users now seeing a new ‘Order Center' panel in the app, which tracks any products that you've purchased, looked at, or even, potentially, may be interested in, in the app.The new ‘Order Center' is now appearing for some users alongside their ‘Edit Profile' option in the app. Tap on it and you'll be taken through to a dedicated eCommerce display, where you can track all aspects of your TikTok shopping experience, including payment details, items you've tagged, recommendations, order status, etc.TikTok continues to find ways to make their user experience better, Facebook on the other hand had to kill their live shopping experience last week since it never took off. 9. Instagram Is Adding A Native Post Scheduling Option Within The App - Instagram is developing a native post scheduling process within the app, which will eventually enable users to schedule all of their posts, including Reels and Stories, to go out at set times. Up until now, the ability to schedule a post in Instagram was available via the Creator Studio, and now Instagram is slowly rolling out this feature natively on the app. This means, you no longer need to jump hoops (create a post and then send it to your desktop, login to Creator Studio and schedule posts).10. Instagram Shared “How Instagram Suggests New Content” - So how does Instagram select which additional content to show you in your Home feed? Instagram's post recommendations fall into two categories – ‘Connected' and ‘Unconnected', with the latter being the posts that Instagram's systems find and highlight, based on your interests.In both cases, Instagram is looking at the engagement data (Like & Save) for ranking. While this is not anything new, however it is good to see that Instagram is officially admitting that they use engagement data for ranking.If you want to geek out on all the other technical details then click here.11. Meta Advantage Ad Suite Now Supports All Businesses & Launches Advantage+ Shopping Campaigns  - As per the announcement posted on Meta's website, Small businesses can now use Advantage+ creative and Advantage audience to create ads through their Facebook page. When using Advantage+ creative, ads will automatically adjust for each person who views them. Meta will show individual users the version of the ad they're most likely to respond to. Advantage audience allows businesses to target ads to relevant people more effectively. Meta will create personalized audiences for serving ads using details on the business's Facebook page.Meta also announced the launch of Advantage+ Shopping Campaigns. Per Meta “Advantage+ shopping campaigns help advertisers get smarter, faster on which campaigns are converting. It eliminates the manual steps of ad creation and automates up to 150 creative combinations at once. This helps advertisers more quickly learn what ads are working, while making the most of their advertising budget.”Click here if you are not familiar with “Meta Advantage.” The rollout of Meta Advantage was covered in Episode#101. 

There is one place you need to make sure that you buy your UPC if you want to sell on Amazon, and that is GS1.   In this episode, we will go through what GS1 is, the basics of UPCs and barcodes, and how to avoid potential issues with your GTINs on Amazon. GS1 has recently revamped its pricing so that GS1 barcodes are less expensive for smaller sellers with less than ten products. Links Mentioned:GS1 WebsiteGS1 Barcode estimatorGS1 YouTube pageCyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comJump To:02:00 How has the pandemic affected the number and type of businesses purchasing UPCs?03:28 What is a GTIN (Global Trade Identifying Number), and is that number universal only in the US or globally?05:39 Why can't I just buy discounted UPCs from eBay since they are so much less expensive?08:08 How do the prefixes work on Amazon so people can understand why Amazon sometimes kicks back errors when listing with some GS1 GTINs?11:03 Why are the prices for GTINs so much more expensive on GS1 than eBay's recycled codes?14:38 How can the products from GS1 help you with shipping and carton labels?  15:00 What is GS1's data hub, and how can it help you better keep track of your GTINs?17:09 What is the thing new companies should know before they purchase their UPCs?18:39 If you have many product variations, how many GTINs do I need to purchase?21:00 What about GTINs exceptions on Amazon, does that impact how many GTINs I need to purchase?22:48 Now that GS1 has allowed for individual barcode purchases, what trends have you seen around UPC purchases over the last few years?25:00 What is the difference between an EIN versus UPC GTIN?26:30 What do you need to know about what name to register with GS1?27:51 What is GTIN hijacking, and how can it cause an error for my GS1 purchased barcode?

1. Shopify Lays Off 10% Of Workforce - Tobias Lütke, the founder of Shopify, announced that it is letting go of ten percent of its workforce. He blamed himself for misjudging trends, resulting in too many employees. What was anticipated at Shopify was that the rapid Covid-era increase in E-commerce shopping would continue as a trend, hastening a greater adoption of online shopping.Unfortunately, the forecasted boom in post-Covid shopping failed to materialize. The CEO said that he decided to scale up hiring to meet the increased demand and that now that the projections are falling short, he was forced to make a difficult decision. Shopify employees face a layoff in recruiting, support roles, and sales.2. Instagram Backtracks And Rethinking Instagram Forward Strategy - In a new interview with Casey Newton, Adam Mosseri explained that Instagram will actually take a step back from recommended content, as well as its experiment with a full-screen, TikTok-like viewing experience.“For the new feed designs, people are frustrated and the usage data isn't great. So there I think that we need to take a big step back, regroup, and figure out how we want to move forward. When you discover something in your field that you didn't follow before, there should be a high bar - it should just be great. You should be delighted to see it, and I don't think that's happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then - if and when we do - we can start to grow again.”3. Revenue Roundup: Microsoft, Google & Meta - Here are some key takeaways: Microsoft ad revenue decreased by about $100 million due to reductions in advertising spend LinkedIn revenue increased 26%, while user sessions grew 22%. Total Alphabet revenue 13% increase YoY to $69.7 billion (from $61.9 billion by the end of Q2 in 2021) Google Ad revenue $56.3 billion (up from $50.4 in 2021) YouTube revenue $7.3 billion (up 5% from $7 billion in 2021), which missed analysts' predictions of $7.5 billion Meta's ad revenue dropped one percent in Q2 2022 compared to last year's period. They brought in $28.82 billion from ads, though it expected to earn $28.94 billion. One positive trend to note is Facebook's daily active users are up three percent. There are now 1.97 billion people logging in every day. Meta's apps aren't declining in popularity by any means. The audience is there. The problem is that advertisers have smaller budgets, and they're not getting the same value from ads as they used to. To remedy the issue of declining ad revenue, Meta has plans to offer new types of monetization. More specifically, the company is working on ways to make money from Reels. 4. LinkedIn Launches Native Carousel Posts - LinkedIn users have been posting makeshift carousel posts for some time, using its PDF attachment option to create individual frames. And now, LinkedIn has decided to make it a fully-fledged functionality, with a new ‘Carousel' post option being added to your update tools.5. Pinterest Launches Real-Time Analytics - Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time. Real-time insights are also available in the web Analytics platform, but now, you'll also be able to access much of the same data on the go, which is likely where many more people are looking to check in.Real-time insights are not available for audience metrics, like ‘Total Engaged Monthly Audience' and age and gender filters. But you will be able to see overall data on response to your Pins, whenever you check in, which could be a helpful guide for your Pin strategy.6. Google Extends Deadline For Third-Party (Tracking) Cookies To 2024 - Google is now expanding the testing window for its Privacy Sandbox APIs before it moves to disable third-party cookies in Chrome. They announced that it's expanding the testing period for its Privacy Sandbox, and its alternative tracking tools, in order to give the industry more time to provide feedback and adjust to the coming shift. “The most consistent feedback we've received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome. This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions. This deliberate approach to transitioning from third-party cookies ensures that the web can continue to thrive, without relying on cross-site tracking identifiers or covert techniques like fingerprinting.We now intend to begin phasing out third-party cookies in Chrome in the second half of 2024. As always, you can find up-to-date timelines and milestones on the Privacy Sandbox website.”7. The Reason Why The Search Console CWV Report & PageSpeed Insights Differ - Google's John Mueller explained that  the two scores are different because the method for calculations is different.“... there's a difference between so-called field data and the lab data. Field data is what users have actually seen when they go to your website. And this is what we use in Search Console. That's what we use for search as well. Whereas lab data is kind of a theoretical view of your website, like where our systems have certain assumptions where they think, well the average user is probably like this, using this kind of device and with this kind of a connection perhaps. And based on those assumptions, we will estimate what those numbers might be for an average user. And obviously you can imagine those estimations will never be a hundred percent correct.”So what Mueller is saying then is that Search Console scores reflect what actual site visitors saw. The way Google measures those actual numbers is through visitors who have opted in to allowing Chrome to provide anonymized core web vitals data. Google doesn't measure every site visitor, only those who have opted in to sending that data to Google. Contrasting with Search Console's field data, PageSpeed Insights is creating a simulation of what a user might experience. The purpose of Search Console data is to show what real site visitors are experiencing. The purpose of PageSpeed Insights data is to provide an estimate of what's going on in order to provide diagnostic feedback on what may be causing poor webpage speed performance.“And similarly, the data that users have seen, that will change over time as well, where some users might have a really fast connection or a fast device and everything goes really fast on their website, or when they visit your website. And others might not have that. And because of that, this variation can always result in different numbers. Our recommendation is generally to use the field data, the data you would see in Search Console, as a way of understanding what is kind of the current situation for a website. And then to use the lab data, namely the individual tests that you can run directly yourself, to optimize your website and try to improve things. And when you are pretty happy with the lab data that you're getting with your new version of your website, then over time you can collect the field data, which happens automatically and double-check that users actually see it as being faster or more responsive as well. So in short, again, there is no absolutely correct number when it comes to any of these metrics. There is no kind of like absolutely correct answer where you'd say, this is what it should actually be. But rather, there's different assumptions and different ways of collecting data and each of these are subtly different.” The purpose of the Search Console tool is to provide granular snapshots of real-world site performance. The purpose of PageSpeed Insights is diagnostic, to identify problems and offer suggestions for improvement. 8. Google Wants You To Replace HTTP Links With HTTPS - Several years ago, Google's Gary Illyes said replacing links isn't worth it when proper redirects are in place. Now, Google's Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. Here are the reasons why replacing old HTTP internal links with https is a good idea: First, it's cleaner than having a bunch of redirects. And, unlike external links, you have complete control over the URL visitors are sent to. Anyone clicking on a link that redirects to HTTPS has to go through the HTTP version first. Getting rid of the extra ‘hop' means visitors get to the content faster.  Relying on redirects for internal links is a fool's errand. Many things can go wrong, such as redirect chains, redirect loops, and broken links. If a site loads images with HTTP URLs, it can cause browsers to give visitors a “not secure” error message, deterring them from staying on your site. Redirects eat your crawl budget because every redirect counts as a page crawled. Google can potentially crawl more pages per session without the redirects in place. Lastly, you can't depend on redirects working indefinitely. Redirects can break or get deleted while replacing the links ensures they're changed forever. 9. The 411 On Google Search Quality Rater Guidelines Update - Google has made a variety of significant updates to its Search Quality Rater Guidelines. The most significant overhauls were to Google's definitions of YMYL (Your Money, Your Life), and the extent to which E-A-T matters as a matter of page quality.Google defines YMYL topics as either being inherently dangerous (violent extremism), or harmful because presenting misinformation related to the topic can be harmful. For example, providing bad advice related to heart attacks, investments or earthquakes could cause harm to the user.Google also revamped its definition of what it means to be a low-quality page. In a previous version, Google claimed a page may be low quality, in part, because the creator of the main content may lack sufficient expertise for the purpose of the page. This statement was deleted. Google now expands upon the role of E-A-T in determining whether a page is low-quality.You can download the full 167-page PDF raters guidelines over here. 10. Google Ads Will Now Automatically Update Conversion Attribution Models - Google has sent an email letting advertisers know that if their account qualifies then their ad accounts would be switched to data-driven attribution. Advertisers have until August 24 to cancel the auto-switch.Google announced in September that data-driven attribution would become the default model, but advertisers would still have access to the five other rule-based models. Data-driven attribution uses advanced machine learning techniques to more accurately understand how each marketing touchpoint contributed to a conversion. According to Google, data-driven attribution takes multiple signals into account including ad format and time between the ad and interaction and conversion.11. Google Merchant Center Now Accepts Gated Product Listings - Google has updated its Merchant Center policy to no longer automatically disapproved free listings for products that have login required and/or restricted purchase access. Google said it now will list these products as active but with the caveat that they may “have limited visibility on Google.”Google explained “Login required” issue status means that customers visiting your store website need to provide account access information, such as entering a username and password or installing a program, before being able to view your products.Google explained “Restricted purchase” issue status means that the ability to buy products on your store website is limited to certain customers as defined by location, device type, information provided, or some other exclusive criteria. Fields like business information should be optional and content should be consistent and available to visitors in all locations.12. Google Publishes 6 Tips For E-Commerce Sites - Google published a new video offering six tips for how to make ecommerce sites eligible for special presentations in the search results.  Title Tags - If the title element doesn't adequately describe what the webpage is about that Google will rewrite it, using content from the heading at the top of the page or even the anchor text from links to the webpage. Take extra care with automated product title tags to ensure there is no duplicate content or missing information. Avoid dynamically generated title tags to add availability or price data to the title tag because there's a lag between when the title tag is updated and when Google eventually shows the updated title link in the SERPs. By this time, the information may be outdated. Include High Quality Images - High quality images are a user experience consideration in that they help potential customers make up their minds about a product. Audit your site for low quality images and replacing them with higher quality photos. Checking the Max Image Preview meta data because it guides Google on how to show those images in the SERPs. Lastly, use product structured data to help Google identify the correct images to show in the search results. Many businesses consider things like images in terms of how they may help their webpage rank better in the search results. But it's more productive to consider product images in terms of how they help users decide to purchase a product. Share Rich Product Data - Structured data helps Google better understand webpages and makes them eligible to be displayed as rich results, what he referred to as “special presentation treatments” in the search results. The following are essential elements for product structured data to include:  Product title  Description  Images  Ratings  Price  Availability Share Price Drop Data - Sharing pricing information with Google can make the product page eligible for a special price drop presentation in the search results, which may call attention to it. Appearing in the search results with a special price drop presentation isn't guaranteed. To make a page eligible for price drop rich results, you must include the Offer property in the product structured data that is a specific price point and not a price range. Identify Products You Sell - This tip advises using accurate product identifiers such as GTIN identifiers, using a combination of Google Merchant Center feed and product structured data. Following this advice can make a product eligible for listings such as the product carousels. Create a Business Profile - Creating a Google Business Profile if the business has a physical presence. This makes a site eligible for a special listing alongside the search results. This type of listing is only available for businesses with a physical store presence or a covered service area. Watch the Google YouTube Video - How to Make Your Ecommerce Website Stand Out in Google Search (6 Tips)13. YouTube's New Feature Will Help You To Turn Your Long Form Videos Into Shorts - YouTube is looking to encourage more short clips via a new option that will enable creators to convert segments of their existing long-form content into minute-long Shorts variations. The new ‘Edit into a Short' option will enable you to select a section of your regular video uploads to then cut into a bite-sized version.14. YouTube Answers Common Questions On YT Shorts - YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. Here's a recap of each question and answer in the video. Should I Mix Long And Short-Form Content On The Same Channel? - “We've done some analysis recently where we looked at audience growth for channels that only made long-form videos, and channels that made both long-form and short videos. Channels that made Shorts actually seemed to be growing faster. We anticipate that audience demand for short-form content is here to stay. This is a format that's becoming increasingly popular, and the very reason we've been testing so much in more mobile-first creation tools and Shorts discovery.” Will YouTube Recommend More Long-Form Videos If People Watch My Shorts? - “Viewers watching Shorts aren't always the same viewers watching longer-form content… For this reason, we separate Shorts and long-form content from watch history. So when someone discovers a new channel via Shorts, we're not currently using that to inform what longer videos are recommended to them outside of the Shorts experience.” Is There A Benefit To Starting A Separate Channel For Shorts? - “Try to group your channels around similar audiences who enjoy the same or similar content. Separate them out when your viewers have totally different interests… If you start building up different audiences with different interests then consider making a separate channel.” How Many Shorts Do I Need To Upload Before The Algorithm Recommends My Content? - “Every Short is given a chance to succeed no matter the channel or the number of videos on the channel. Performance of a Short is dictated by whether or not people are choosing to watch and not skip a video in the Shorts feed. That audience engagement is often built over time as opposed to happening instantaneously.”

Apply for our Amazon FBA Accelerator 2.0 Program www.theamzaccelerator.com The Amazon Private Label Show Q&A Form: https://bit.ly/3zxw1re Hosted my Michael (@wishzen) and Ryan (@TheFBAInvestor), two former corporate 9-5ers who we're able to leave their job through the creation of Amazon private label businesses. The show is intended to inform current and future Amazon Sellers of the latest tips, strategies and mindsets to run a successful Amazon Private Label business. Get in Touch with Michael & Ryan: YouTube (FBA University): https://www.youtube.com/channel/UC9noi54CxqLkiGqGchA_HnA Twitter Michael: https://twitter.com/wishzen Ryan: https://twitter.com/TheFBAInvestor Instagram Michael: https://www.instagram.com/wishzenfba/ Ryan: https://www.instagram.com/thefbainvestor/

Write your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 My Amazon Guy FBA Weekly Q&A 10:02 Introduction of co-host of the day Fernando Azevedo10:56 Will you lose your honeymoon period for FBA if you launch thru FBM first?13:46 Brand New Invention in the title suspended the product by Amazon.15:53 How do add UPC to the existing ASIN which doesn't have UPC and GTIN exempted?16:35 Amazon doesn't allow me to move up the price on an item more than 6.99.20:43 As we live our listing on Amazon from starting what kind of PPC campaign we should run on our new listing?24:43 Do search terms need to be in the order of relevance like the title. I've been putting them in alphabetical order for easy viewing?31:00 Can you infiltrate a highly competitive industry?34:36 Should or shouldn't put Brand Name in front of the title?36:56 Do you know of anyone being suspended (hopefully for good) recently for fake reviews?39:02 Search Term field on the backend.39:43 When you see time and time again when a good video review has been upvoted to go to the top, why can't amazon see something so obvious?42:41 If we have not put the brand name in front and if re-target customers want to purchase again, and they type brand on search, do the listing will show up?46:50 If flagged keywords are only in the Search Terms field, (but not in the title, bullets, description, or A+ content) could this be an issue? Amazon sent an email recommending keywords to try to rank for in PPC, but unsure if words are safe to add to Search Terms.51:18 How do some buyers never purchase the product but are allowed to write reviews on new ASIN?53:13 Amazon rejected my counterfeit claim on my ASIN with my brand with registered trademark.56:21 A couple of years ago the WSJ did an expose on products with fake reviews, one was a product in my category.57:46 Do you guys know if you can put PR in EBC?1:01:16 Does it really takes Amazon about 15days to approve A+ content?1:02:26 How long to push a totally unique and fantastic product to the first page in its category and how much would it cost (it's a $40 product)?1:04:06 ​I have an ASIN that will soon stock out and have raised the price. Should I throttle down my PPC on the ASIN immediately?1:06:08 MAG helped me recover my brand on my ASIN. Thank You.1:07:22 Do you recommend custom creative for DSP ads?1:08:08 During launching a new product, what is the target ACOS do you think is ok during launching?1:09:59 Can you recommend the best AI automatic content copy creator?1:10:11 What is a formula for deduplicating keywords from a search term report?1:10:24 Do or do not negative bleeder keywords?1:10:41 ​The trouble is every product in my category tells everyone that their product is the best in the world.1:10:58 I am talking to Saban. He's helping me out on the hijacking1:11:03 I watch all your vides and still don't know what a keyword is1:11:08 ​I have a 100k/month account /50 SKUs. I have no idea what PPC or advertising is on Amazon. My spend is like 500$/month with a campaign I did for fun.Support the show

00:00 Amazon FBA Weekly Q&A03:10 MAG School launch05:31 ASIN B07NR2C5BB is being punished for being OOS frequently in 2021. Since being back in stock my TACOS has been fluctuating at 18%08:07 I think amazon loaded data from mobile views into business reports this week. All my old data now has 8-10x page views from mobile. bc of this my unit session percentage has dropped from 30%+ to 11%09:56 What is the best way to compete with established brands for grocery when margins are small?11:47 When launching, can you comment on target Ad placement for the most critical KWs (Top 3 - 5).14:37 Launching, how many KWs do you target at first? How many campaigns and types do you run in the first and second months?16:23 PickFu Test: Them “B07K4S4J66” us “B07BHCB9Y2”24:04 Can you comment on an expected budget to launch a product in the US? I'm in the competitive kitchenware category.25:01 I get an error message for search term character length sometimes even though I use the exact same KWs on a similar listing w/o an error26:10 I have unfulfillable inventory in a US FBA warehouse, am I able to send this back to myself in CA?27:11 For an unfulfillable inventory, how does AMZ decide between Refurbished and Liquidation?27:39 If a seller can only do FBM due to customization, what are the best practices for marketing outside of PPC due to conversion issues?31:26 Can you speak on the difference between “Parenting 2 ASINs together” versus having a main parent ASIN, and simply adding a variation to it?36:17 ​I updated my bullet points but they won't show up in the front end. I did that a long time ago.37:03 What is the quickest way to get products reinstated on seller central after AMZ has flagged and taken down?38:58 AMZ has it set so that every $500 in PPC spend will get taken from the sales revenue or credit card is charged, whichever is set. Can this $500 threshold be changed?39:37 Is there some better or other recommended strategy/setting to help w/ cashflow/overall improve AMZ finances?42:16 Can you comment on virtual bundles?42:50 Is there a way you can tell how much a campaign is actually spending on a daily basis?44:58 Is inventory placement helpful or hurtful to get the buy box right now?45:29 When doing product research, you say to first think of a product you are interested in, then look at data second. But what is the key data you look for? Isn't data more important?47:14 ​Did you see FBA Grade and Resell program, what do you think about it?47:47 Is it w/ AMZ TOS to include inserts saying simply "Please leave you honest feedback on AMZ" we're not mentioning "positive feedback"49:01 My broker was supposed to split my shipment between AMZ and another distributor for our business but he mistakenly sent in some boxes that were meant for our distributor into AMZ49:44 Earlier for another question you said kitchenware is not a competitive niche, despite it having many sellers. How do you define competitiveness?50:33 I have a client that has a USPTO registered trademark and he has that name in the Amazon Brand Registry also. A few months ago a very similar brand started selling on Amazon but does not have a trademark or brand registry. The two brand names merely have one letter differentiating them but are not exactly alike.52:40 Will Day Parting hurt the PPC campaign53:05 I have launched a product however there are no sales or impressions. The listing is optimized54:58 Do you know what the market rate is for insurance supplements for Amazon. I'm getting close from $1500 to $4000.55:24 I successfully get GTIN approval under my brand name but AMA still not allowing me to create a listing under my brand name and giving me error 5665 and asking to request approvalSupport the show (https://www.paypal.com/paypalme/myamazonguy)

On today's lunch with Norm, we look at the COMPLETE guide to GTINs for YOUR product based business. Our guest is the Vice President of Commercialization at GS1 US, Michelle Covey. In this episode, learn the importance of a GTIN how it differs from a UPC. Also, find out why it's critical for selling online! Michelle oversees delivery of programs and services designed to support efficient and accurate GS1 Standards implementation for companies of all sizes.  She is a frequent speaker at industry events on a range of topics including unique product identification, RFID, image and attributes standards, and industry best practices at venues such as ShopTalk, Council of Supply Chain. This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://zee.co to learn more! In this episode, Vice President of Commercialization at GS1 US, Michelle Covey is here to give us the COMPLETE guide to GTINs for your product based business. Learn everything you need to know about GTINs like what you can expect for pricing, best practices, and more. This episode is brought to you by Startup Club, and Zee 

A little while ago, I asked you guys to submit your top questions regarding bundling, and on this week's episode, I'm answering the ten most commonly asked of them. First up, a lot of you want to know how to start bundling when you already have wholesale accounts, and I advise that the very first thing you want to do, whether you have accounts or not, is your research. Open up your catalogs and get familiar with what's out there, what's available, and what products are bundleable (because not all of them are). Next, you asked about GTIN exemptions (aka UPC codes/ISBN numbers/EANs), and I explain that you don't need a GTIN for custom bundles, so long as you're not using branded products, and why that means you should steer clear of major brands. Our third question is on how to handle branded packaging, which I recommend having, both to meet Amazon's standards and so that your items arrive safely with your customer. I also have some tips on how to create affordable packaging. Then you wanted to know about whether it's possible to be successful in a niche you're passionate about—it is, in fact, it's much easier to be successful in an area you're familiar with—and if it's a good idea to order from separate vendors—yes, I recommend never relying on just one vendor for an entire bundle. Question number six asked how much money it takes to create bundles, and my answer is that it varies—you can put together a five-dollar bundle from the Dollar Store or spend a thousand bucks at a high-end store—and what you really have to spend is time, not money. You also wanted to know what kind of ROI someone new to bundling should be looking for, to which I always respond, go for at least 100% of what you're selling and use the rule of three to figure out your costs and profit. Next, some people wanted to know how many bundles are sufficient for an initial test run, and I advise starting with at least six, but preferably ten or twelve to make sure Amazon doesn't mark you as having low stock. And then we have a great question about how customers find your bundles on Amazon, so I explain the various ways customers discover your products and how carefully naming your bundle can improve its search visibility. And the tenth and final question is about whether making up your own bundles is the only way to be successful. To which I say no, it's not the only way, but it is the best way because—if you do it properly like I teach with the wholesale bundle system—you can eliminate your competition by carving out your own little piece of the marketplace that no one else can occupy. You can chat more with the Amazon Files and Mommy Income community by joining our Facebook group with today's codeword QUESTIONS, where you can learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you're ready to take your business to a whole new level, visit MommyIncome.com/Coach to schedule your one-on-one coaching call today. This week on the Amazon Files: Wholesale bundles 3.0 How to start bundling when you already have wholesale accounts GTIN exemptions How to package bundles when branding is required Can you be successful in a niche you're passionate about? Using multiple separate vendors for bundles How much money does it take to create bundles? Kristin's suggested ROI for those new to bundling How many bundles are necessary for an initial test run? How do customers find your bundle? Is making up your own bundles the only way to be successful? “We need clarity to move forward. We need to be able to know that what we're doing is right, what we're doing is correct, that we're on the right track, and that we're moving in the right direction.” - Kristin Ostrander Quotes: “First and foremost, there's a step before having wholesale accounts. You could have a thousand wholesale accounts, but that doesn't matter if you don't do the work to do the research.” “The best way to create a bundle is to solve a problem or meet a need for the customer. That means you have to know the customer, and you have to know what their problems are and what their needs are, and how you can meet them with product. The best way to do that is to look for categories of products or niches or subject matter that you are familiar with.” “It's not your typical widget selling, look at the numbers, decide it's going to sell or not sell at a certain volume and then move on. It takes a lot more thinking ahead of time to create bundles, but once you do, there's no competition. They're second to none.” “Amazon gives you reasons why you can get a GTIN exemption, and one of the number one reasons you can get a GTIN exemption is if it's a custom bundle, which is what you guys are creating.” “You're not going to go to KitchenAid and say, ‘Hey, can you give me a UPC code to use so I can bundle your stuff together on Amazon?' They'll literally laugh at you.” “Steering clear of these major brands that have restrictions like that are going to be your best bet. And never, and I mean never, never try to put something in a bundle that's on a restricted list. They will eventually find it, and they will eventually kick you off, so do not do that.” “You can't just put a sticker on a box and call it your box. Amazon wants you to have as close as possible to retail packaging as you can get.” “I actually recommend you use multiple and separate vendors for your items. Why? Because sometimes, one vendor doesn't carry all the products that you want to have in your bundle. Number two, it's harder for your competition to try to copy all of the things.” “Overexplaining is better than undoing a problem that could be very costly if it's made.” “You can even start wholesale for less than $300 with no minimum orders, like, by tomorrow. People have these ideas that this has to be super expensive and costly. And is it time-consuming in the beginning? Absolutely. Yes. I'm not gonna lie and tell you it's not time-consuming. But everything in business is time-consuming.” “Pick how you want to spend your time because you're going to spend time. So if you'd rather do it in your PJs, with your laptop in front of your favorite movie while you're looking for wholesale suppliers, or you'd rather, you know, put on your boots and go outside and go from store to store to try to get retail arbitrage bundles, the choice is yours. But you're still going to spend time, it's just how you want to spend that time.” “I would suggest with a whole-case pack of something trying out like twelve or so. Why? Because Amazon wants you to have some stock, they consider anything less than that like low stock.” “Calling your bundle something is really, really important because that's how people are going to be looking it up. And the way you find those items is finding what those keywords are and what the potential customer would type that in. I use MerchantWords to look at what are the top searches, keyword phrases for those attributes, all those types of things.” “You can be successful by looking at other people's products and listing under their products. But creating your own means that you're carving out your little piece of the marketplace that nobody else can copy, that no one else can make, that nobody else can go that way because you did all the work.” “Is making up your own bundles the best way to be successful? Yes. Can you be successful other ways? Absolutely. But that is the way to where you're not worrying. I don't have to go in and change my prices on my bundles, like ever. Because I set the price because I'm the only one selling that item, that bundle, so I don't have to mess with price. I don't have to worry about that kind of stuff.” “I buy items and work with vendors that do not care what I do with the products after that. So whether I bundle them or I list them on Amazon, or I sell them in eight-packs or two-packs or nothing, they don't care. They make their money by doing business with me wholesale. And they say whatever you do with our products after this, we don't care.” “Walmart plays a volume game, they sell stuff dirt cheap, and they make a couple pennies on everything. But they sell millions of products to millions of people every single day. As bundlers, we build our profit in our margin rather than on the volume. So I want to make at least ten dollars per bundle that I'm selling. Otherwise, it doesn't feel like it's worth it.” Related Content: 2022 Workshops - Coupon code: workshop50 Wholesale Bundle System Email questions Learn With Us Coaching The Amazon Files Hub Sticker Mule – $10 off with this link Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword QUESTIONS to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

Heute geht es um ungültige GTIN Codes - auch wenn diese original von GS1 sind (wie z. B. hier: https://www.gs1-germany.de/ean-gtin-b...) Ich habe drei Fälle, die meist dafür verantwortlich sind, dass die GTIN Barcodes nicht akzeptiert werden. Link zu GS1: https://www.gs1-germany.de/

It's no surprise that consumers are relying on e-commerce – sometimes exclusively. So businesses have no choice but to adapt to keep up. When selling products online, acronyms like GTIN, U.P.C., and EAN can sound overwhelming and confusing, but they don't have to be. Michelle Covey, VP of Partnerships at GS1 US, joins us to discuss what these acronyms mean, why they're important when selling online, and how something like a GTIN can help you take your e-commerce business to the next level.

Scottsdale, Arizona-based GS1 Images specializes in providing GS1 compliant images, including GTIN file naming and SKU details to food industry manufacturers, distributors, retailers, and restaurants. New 360 photography helps make digital promotions pop for increased interest and higher sales. Learn more at https://gs1images.com (https://gs1images.com)

Yolanda Redmond, VUMC and Terrie Reed, Symmetric Health Solutions describe the challenges of matching data sources and public information. Learn how VUMC's database cleanse and implementation of both GTIN and other key elements allowed for close alignment and the ability to provide clinical teams with a deeper level of insight, leading to improved value analysis outcomes.

Die Amazon FBA Lieferung von China direkt ins Amazon Lager ohne Umwege? In diesem Video geht es darum wie du Produkte aus China direkt vom Hersteller ins Amazon Lagerhaus ohne Zwischenstopp schicken kannst. Um Produkte an Amazon Lager senden zu können aus China musst du erstmal die Grundvoraussetzungen erfüllen: 1. Lagerkapazität Überprüfe unbedingt deinen Lagerbestandsindex! Möchtest du 1500 Produkte zu Amazon schicken, dein LBI gibt dir aber nur 1000 Einheiten frei, dann kommst du um ein Zwischenlager nicht rum. Versuchst du es dennoch, so wird Amazon die Ware konsequent ablehnen. 2. Barcode aufgeklebt Bei der Herstellung in China muss unbedingt ein Barcode - entweder GTIN oder FNSKU Code - auf die Produkte geklebt werden. Amazon akzeptiert beide Barcodes, benötigt aber im Anlieferplan schon die Information um welchen Code es sich handelt. 3. Ordnungsgemäße Kennzeichnung der Pakete Auch eine ordnungsgemäße Kennzeichnung deiner Pakete sollte beim Hersteller erfolgen. Ab einem Gewicht von 15 Kilogramm sollten beispielsweise "Achtung Schwer"-Aufkleber auf die Kartons geklebt werden. 4. Richtige Abmessungen Ohne korrekte Abmessung deiner Produkte wird die Ware nicht im Amazon Lager angenommen. Dabei musst du wirklich genau auf die Zahlen achten, da Amazon da keine Toleranzgrenze hat. Eine Übersicht zu Versandbedingungen und Anlieferplanung findest du hier: https://sellercentral.amazon.de/gp/he... Wenn du die Voraussetzungen erfüllst, hast du zwei Möglichkeiten deine Ware von China direkt ins Amazon Lager zu schicken: 1. Per Seefracht 2. Per Luftfracht In beiden Fällen solltest du einen Spediteur finden, der sich mit der direkten Anlieferung zu Amazon auskennt. Außerdem musst du beachten, dass du ihm die nötigen Dokumente und Informationen zukommen lässt. Bei der Lösung mit einem Spediteur musst du einen Anlieferplan erstellen und einen Termin buchen - das kann je nach Jahreszeit eine Weile dauern. Das musst du in deinem Zeitplan beachten! Eine bequemere Lösung ist es die Ware über einen Carrier wie DHL oder UPS zu versenden. Die kennen sich gut mit der Anlieferung zu Amazon aus und haben dauerhaftes Anlieferrecht - die Terminvergabe deinerseits fällt weg. Hast du noch weitere Tipps wie man Ware schnell und günstig aus China nach Deutschland importiert?

00:00 Intro10:25 Amazon Freight: Startup with an Amazon12:53 Amazon Advertising Test Opportunity: DSP - Demand Side Platform14:05 Advice on changing locked fields15:33 In VC, what flat file to use for changes to category field & other fields17:45 Making bundles from other brands, what brand/manufacturer do I enter when adding the listing18:55 On flat files for listing edits, when do you use the UPDATE option over a PARTIAL UPDATE20:30 GTIN exemption vs GS1 UPCs, why UPC route would be better for only a couple of SKUs21:28 Do you have any video samples showing the process and your submissions to kick off unauthorized sellers on one of your or your client's listings22:38 Are you using Helium10's new feature "title density" for any of your listing optimizations22:49 How many characters can Alt Test for image have? Do the word index that on the image24:28 Do you suggest using the (Shipping Settings Automation) for self-fulfilled products25:07 I sell 300 units from 1 product using FBA, if converted to FBM, approximately how many units will be sold, FBA higher price because of the shipping25:44 I shipped 30 products in 1 box to AMZ. They say there were 31 in the box - shipment still receiving after 2 weeks. If true, items do not have FNSKU only bard code on the label26:55 I want to open a Walmart seller account, what is the application activation time? Is it very hard to get approved? Any tip signing up28:00 We provide a customer service number with our product. If the customer calls and asks for a refund, will issuing a refund without AMZ being in the loop cause a problem28:59 Do you have a recommendation for liability insurance? Amazon is asking for a COI. How much should I expect to pay every month30: 22 Does your brand store content (verbiage + alt-text) have ranking power and help w/ indexingHow do I set up PPC campaigns for the 1st time via Excel spreadsheet upload vs. manually31:10 How do I set up PPC campaigns for the 1st time via Excel spreadsheet upload vs. manually31:53 My product has color variations. Swatches are not showing on the listings. I included the link to the images for the swatch in the flat file and uploaded it. It was saved in the backend but still don't show on the listing33:10 Will a partial refund count as a full refund in Amazon return/refund percentages stats33:38 When I view products in the Brand section on Seller Central on Amazon, it shows Office Products behind my brand name. How do I check if my product is really in Office Products instead of Arts & Crafts35:32 What is your acceptable defective rate for inspection of your product? What do you do if the report failed or is higher than the AQL you set36:39 AMZ lost my shipment37:51 I suddenly lost organic ranking for one of my main KW over a month ago. I was page one for this KW and not it doesn't even show in search40:40 In broad, I convert for a search term really well and the root KW is my mos profitable and highest seller but in phrase and exact, I have below 0.2 CTR and hardly any sales42:01 ASIN REVIEW: B08PSBYXHS47:07 I'm trying to ship pallets to AMZ w/ a mixture of the following: Single SKU in single boxes stacked onto the pallet, and also clear bags w/ product inside packed into boxes. All the clear bags contain the same SKU48:02 As an employee, does Steven allow you and others to launch your own products/brand48:48 My product is not indexing when you search the ASIN+KW out of its category. Should I try a partial upload flat file to update the product type to the right one49:34 I have updated my title, bullets, description but haven't received more indexingSupport the show (https://www.paypal.com/paypalme/myamazonguy)

00:00 Intro10:30 How's the Age of Sage soap project going11:59 I went from indexing for 3,500 to 6,800 Kws in 6 weeks. Made some small tweaks to titles and pink words. 3 days later, H10 showed that I dropped indexing to 4,000 KWs12:51 All my FBA products are 4 oz or less, do you think I should also make all these FBM for 4Q? If yes, raise the price by how much15:11 Isn't it risky to do FBM for 4Q due to the long postal delays15:54 How is your new launch jiving w/ your restock limit? Did your limit go up instantly when you launched a new product? How does a new item launch impact your restocking limit17:14 Besides Adam Heist, who else do you follow in the Amazon YT space20:18 Besides Traction, what other books have been seminal for you that can be helpful22:55 Given you are growing so quickly, do you think an aggregator will ever acquire your company and have you just focus on their brands24:02 Is there ever a time when you want to repeat back end KWs24:16 Is there a way to see how many customers are placing repeat orders24:50 Can I see how many customers are using Subscribe and Save25:23 Can you wait until all your inventory is placed into inventory for purchasing by AMZ to start your "honeymoon" period26:47 What is the best tool so you can see BSR a SERP page27:00 If I have A+ content, what should I put in my product description fields27:33 Wha fields beside the item SKU do you suggest filling out when using a flat file listing change, and can this file be used across multiple marketplaces28:26 When performing an organic KW search using Cerebro, in many cases words it's telling me I index for in positions 20-50 and I cannot find it28:59 I have a product that has a particular design but isn't converting well as my other products if I want to redesign the product, would you start a new listing or use the existing one and add the new design as a variation30:24 Not sure how to get an "orderable GTIN" for case packed level when I try to convert from Seller fulfilled to Walmart fulfilled31:34 I found that many of the KW in my organic 20-5 search has no clear relevance to my product32:15 What would you suggest if an ASIN has far greater PPC sponsored words over organic KWs32:59 Any suggestions to push through a brand name change33:26 Do you recommend running PPC campaigns on exact search phrases that H10 shows that your product' is indexing for34:06 Someone got their hands on some close out the inventory and listed it undercutting our price and killing our listing34:40 Is AMZ asking you to lower your price based on  off-platform marketplaces common35:24 You said earlier to someone "do you pay for daily KW ranking"35:35 I listed one product before I was approved for Brand Registry, inventory is at AMZ waiting to be checked. 36:18 I would like to use the A+ content grid to compare my product to two other products that do the same thing, but in a completely different way37:00 Have you heard of UK sales dropping after Brexit37:31 Just started w/ a company competing in 3 categories. Any recommendation on how to most effectively structure campaigns38:52 If you raise prices  & competitors do not, does that hurt your listing41:19 How do you add a subcategory to your main category through SC41:47 Dropship items suppressed for price or inventory reasons42:42 Any content suggestions for someone starting on Walmart42:50 ASIN REVIEW: B08H8WZN3H46:35 Does updating SKU will affect your ranking on metoo listing46:45 I have a US TM and BR in the US. How do I then get BR in CA48:03 Competitor copied our bullet points w/o any modifications and also use some of our images in the listing48:24 What do you think of Amazon LiveSupport the show (https://www.paypal.com/paypalme/myamazonguy)

1. LinkedIn Rolls Out Articles, Live Events for Pages & Creator Accelerator Program - LinkedIn users have long been able to publish longer content from their personal accounts. Company pages, on the other hand, have been restricted by an arbitrary character count. LinkedIn's new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count. In addition, company pages are getting a new way to produce live content through an all-new product called LinkedIn Live Events, which combines live streaming with event planning. The simplified experience allows companies to: Promote a livestream in advance to a targeted audience Notify registrants and select Page followers when the event goes live Generate views on the event page from anyone on LinkedIn, whether they've hit “Attend” or not, during and after the show. Share the replay of the live content for further reach and engagement. LinkedIn is rolling out additional updates to Live Events to make the feature accessible and easy to use. Fewer followers are required for access to LinkedIn Live Automated and expedited review process for LinkedIn Live applicants All Page admins can go live once a Page is approved An expanded registration form for Events A lead management integration with Zapier It may not seem like the most obvious choice for creators, but LinkedIn is also looking to tap into the emerging creator economy, with the launch of its own ‘Creator Accelerator' initiative to support in-app talent, and keep its top voices posting to the platform. The ultimate goal, of course, is to get these popular users to keep posting to LinkedIn more often, which will help drive on-platform engagement. You can find out more info, and apply for a spot in the LinkedIn Creator Accelerator Program here.2. Facebook's Invoice Fast Track Program & a New In-App Application Process for Grant & Loan Opportunities - Facebook's launching an expansion of its Invoice Fast Track program, which enables SMBs to apply for Facebook to buy up their outstanding invoices, providing immediate cash flow benefits.As explained by Facebook:“For a low, fixed fee, eligible businesses can get cash immediately for the goods and services they've invoiced their customers for but would otherwise have to wait months to get paid - time and capital they can now use to invest in the recovery and growth of their companies. We will fund up to $100 million in invoices on an ongoing basis and are operating the program in partnership with Supplier Success and Crowdz.”Through the program, eligible businesses can submit their invoices to Facebook, which Facebook will then pay immediately. Facebook then notifies the relevant customers that they'll pay the Facebook Invoice Fast Track program when the invoices reach term – so essentially, Facebook becomes a debt collector of sorts on the business's behalf, while the business doesn't have to wait around for the cash.Businesses can find more information on the program at the dedicated Invoice Fast Track mini-site.And on the opportunities side, Facebook is launching a new in-app application process for grant and loan opportunities, making it easier for SMBs to access resources and information.The new resource showcase will highlight grant opportunities and business education programs, as well as SMB groups that can help provide guidance and support. Facebook's partnering with a range of ‘mission-driven' organizations for the initiative, which are focused on providing resources to owners from underserved communities, in order to ensure that such opportunities are reaching those most in need.Business Page Admins will be able to access this new experience on Facebook by clicking on Business Resources and Small Business Funding.As per Facebook's latest State of Small Business report, more than 60% of small businesses are facing some form of difficulty in paying business-related expenses, as the COVID crisis drags on, and while the end is now seemingly in view, it'll still be too far off for many to remain in operation at the current impact rates.3. Shopify Makes it Easy to Market to Specific Countries - Up until now, if a business wanted to reach a global market, they'd have to sell on a marketplace or through another retailer. Shopify Markets is a new solution that will allow businesses to manage cross-border storefronts from a central hub. This eliminates the the need for a third party and allows businesses to sell directly to international consumers.With Shopify Markets merchants can sell outside of their home country without having to worry about complexities like currency conversion, language localization, providing local payment methods, and duty and import taxes. All cross-border tools are available to Shopify merchants right out of the box.With Shopify Markets, you can: Easily enter new markets Create tailored experiences for each market Customize variable such as: Local currencies and payment methods Pricing and price rounding rules per market Product availability per market Local languages Local domains with automatic SEO optimization Automatically show the right currency / language based on buyer country Duties and import taxes on behalf of the buyer to eliminate surprise costs at product delivery Gain access to actionable insights and smart settings for each market Manage everything from a single place Shopify store owners can target single country markets, or create custom markets by grouping multiple countries together.Shopify Markets is available in early access globally as of September 14, and will roll out to all merchants in the coming months.4. Changing WordPress Themes Can Impact Your Google Rankings - Google's John Mueller said in one of his #AskGooglebot short video answers that changing your WordPress theme can directly impact your rankings in Google Search. It obviously depends on what is changing with the website when you change the theme, but in general, it can impact your Google rankings. John first said that often when it comes to site themes, it is often more than just a splash of color on your web site. Often, the theme can impact how: Content is displayed including, headings, text and images  Internal linking and the site navigation  Page load time and speed  Content options Structured data use John then gave some tips on how to see if changing a theme impact your rankings at a high level, so watch the video here.5. Google: Ignore Mobile Usability Issue Notices If Your Site Passes Live Test - Google's John Mueller said that if your page passes the live mobile usability test - that means you can ignore the Search Console notices of "new mobile usability issues detected for site." So as long as you pass the live mobile friendly test, you are good to go. Why might your site pass the live test and you would still get these notices? Well, those email notices can be days late from what you might see on the live site. So if you fixed the issue already, and the live test picked up on it, then you are good.6. Google Ads Combining Smart and Standard Display Campaigns - Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option. In addition, Google Ads will also be introducing optimized targeting to Display campaigns. When advertisers create a new campaign, they'll see the new Display campaign type. During the setup process, advertisers can choose what to automate or control manually, and they can change their automation choices at any time without having to create a new campaign.As explained by Google:“In the new Display campaign experience, you'll have all of the reach and performance you're used to, with the ability to choose the level of automation you prefer in bidding, creatives and audiences. A smooth setup process will allow you to choose between automation or control up front, and you'll have the flexibility to change your automation choices at any time - without creating a new campaign.”Essentially, the new process will merge Google's Smart Display campaigns and regular Display creation into one flow, which will provide more ways to automate your ad targeting, or specific elements of your process that you want to use automation for.In addition to this, Google's also adding optimized targeting to Display campaigns, which provides additional automatic audience targeting options for Display advertisers.7. Google Will Enforce Unique Product Identifiers on Free Merchant Listings - Starting September 15, 2021, Google has begun enforcing the requirement of products having unique product identifiers in the merchant feeds for free listings.Google said a unique product identifier, also known as UPIs, are considered products that include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names in the product feed you submit to Google Merchant Center.Google said it may disapprove product feeds if they do not have UPIs. Google said “different products that use the same GTIN with the same variant attributes will be considered ambiguous and will be disapproved.” This includes “variant attributes” that include condition [condition] and multipack [multipack] for all products, as well as color [color] and [size] for apparel products, the company said. Also, Google said “if a group of products are identified as duplicates, only one will remain active and eligible to show in free listings.”If you are taking advantage of the free Google Merchant Center and you are not using UPIs on your products in those feeds, you may soon start seeing those products being rejected and disapproved. Your next steps is to ensure you have UPIs on those products in those feeds. You can find a list of these approved unique product identifiers over here in the Google help docs.8. YouTube Partners Can Appeal via Video - If your channel was suspended or rejected from the YouTube Partner Program (YPP), you can create a video explaining more about your content and why you believe an appeal is necessary. Our teams will view your video and make an assessment – if found to comply with our policies, we'll either approve your channel for YPP or turn monetization back on within 30 days. Upon review, your channel will be assessed in its current state. This means you should not delete videos before submitting your video appeal. You can read more about the appeal process here. 9. YouTube Community Posts is Now Available to Channels with 500+ Subscribers - YouTube has announced that content creators with just 500 subscribers can now access and make Community posts. Earlier, at least 1000 subscribers were required to get access to YouTube Community. But starting from October 12, 2021, any YouTube channel owner with just 500 subscribers will be eligible10. YouTube Shared How Its Recommendation System Works - YouTube has published a new overview of how its content recommendations system works, which is one of the central drivers of video reach and views on the platform, and may help YouTube marketers get a better understanding of what guides optimal response. If you are interested in increasing your presence and reach on YouTube then this is a must visit article for you.Per YouTube:“Our recommendation system is built on the simple principle of helping people find the videos they want to watch and that will give them value. You can find recommendations at work in two main places: your homepage and the “Up Next” panel. Your homepage is what you see when you first open YouTube - it displays a mixture of personalized recommendations, subscriptions, and the latest news and information. The Up Next panel appears when you're watching a video and suggests additional content based on what you're currently watching, alongside other videos that we think you may be interested in.”Here are some of the key notes on exactly how YouTube's recommendations process works. Clicks – The videos you click on provide YouTube with a direct indicator of your interest in the content. But it's not always the thing that defines your experience. For example, you might click through on a video looking for something, then not find it in that specific clip, so that click, in itself, is not a strong indicator of what you want. Which is why YouTube also measures ‘Watchtime' as an additional qualifier.  Watch-time – As it sounds, watch-time measures how long you actually watch each video you click on for, which helps YouTube recommend more specific content aligned with your interests: “So if a tennis fan watched 20 minutes of Wimbledon highlight clips, and only a few seconds of match analysis video, we can safely assume they found watching those highlights more valuable.” Sharing, Likes, Dislikes – YouTube also measures your share and like activity, another direct response measurement in the app. “Our system uses this information to try to predict the likelihood that you will share or like further videos. If you dislike a video, that's a signal that it probably wasn't something you enjoyed watching.” Survey Responses – Finally, and in addition to these explicit response indicators, YouTube also conducts regular viewer surveys to find out if users are having a good experience in the app. For example, if you watch a clip for 20 minutes, YouTube may ask you if you enjoyed the clip, and to give it a star rating to better guide its recommendation systems. “So if you like tennis videos and our system notices that others who like the same tennis videos as you also enjoy jazz videos, you may be recommended jazz videos, even if you've never watched a single one before.”YouTube does also note that it is working to limit exposure to what it identifies ‘low quality content'. YouTube also bans content that includes false health claims (like COVID conspiracy clips), while it's also taking more steps to address political misinformation. In seeking to limit the reach of borderline clips – those that don't necessarily break the platform's rules, but do present potentially harmful material – YouTube uses human evaluators to assess the quality of information in each channel or video. To determine ‘authoritativeness', YouTube says that its evaluators answer a few key questions:  Does the content deliver on its promise or achieve its goal? What kind of expertise is needed to achieve the video goal? What's the reputation of the speaker in the video and the channel it's on? What's the main topic of the video (eg. News, Sports, History, Science, etc)? Is the content primarily meant to be satire?

00:00 Intro10:53 Brand registered in Canada added to BR in the USA, got registered agent access but I can't add A+ content, update pages12:39 I added my US brand to BR in the UK. I see the brand added in the BR account but I can't add A+ content or update. I also added to BR in CA and it works12:52 Anyway to get Amazon UK to update a page12:29 Thoughts about Amazon global logistics14:37 Did you enroll in Amazon launchpad for any of your customers. 15:43 Good AMZ account annual ROI16:20 What happens if TM works now and USPTO declines later17:49 I changed a brand name recently but it's still pointing to the old store18:18 In the A+ content manager, one of the SKU is not eligible for A+ content even though it's brand registered and has a storefront19:13 Please review B08849V4NM - I have registered it under a wrong name22:39 Sales dropped suddenly, what things do you check24:24 CAn BR help w/ flat files for multiple ASINs to make changes to product category or page26:32 Been trying to update my main image and even done it through a flat-file but it has not been updated27:40 You can get names and addresses of purchaser info, what company provides that via API28:15 With BR, do we leave the bar code on products shipped in or use the FNSKU code30:02 How do know w/c port to select, custom agent, freight forwarder30:58 I am 5 days shy of my 1st month of this product and already ranked organically for 1300 KWs and 250 sponsored KWs, already done pink word updates, what strategy to rank for the top 1033:48 If I have a product ready to go to AMZ w/ 12 diff color variations, can I only list 6 of them to start and then add the other 6 later34:35 You recommend "fast product photography" however their reply was something to the effect of "there would be no need for our service"35:37 I went to create the case with BR but it shows the updated image. CtrlF5 didn't work36:09 A company contacted us to be the distributor of our brand, is this a good idea to expand the brand38:33 What happens if I hire MAG to change the brand name and turns out it can't be done39:14 My listing is listed in Canada w/o my knowledge, how's this possible41:16 Is it against TOS to use my own customer review photos for product images, also how about using customer quotes in the image42:09 B08BQZ8BSC - what can be done to improve the listing46:19 Bullets and description (correct in backend and in category listing report) but change not reflected on PDP. Have BR but no UPC(listed w/ GTIN exemption)49:16 What will I need to send you to create my A+ content, also do you create a store52:43 Does your agency creates the Copywrite to create a listing53:02 Best way to appeal a false infringement claim made by a competitor53:33 DO you use Amazon's Inventory Placement Service53:55 Product has a price range of $6.99 US market, profit margins are 31%, what PPC strategy should I opt to get some profitable sales as I heard that PPC for products below $10 doesn't work54:42 Product w/ relevant KWs w/ zero search volume but when checked on Amazon, it is showing 60%55:07 Why do you need Canadian Trademark even though you said that trademarks work across borders for brand registration55:28 On the product listing page above the A+ content, there is an area called Videos. I want to put my videos on there and on other competitor pages for free exposure, is there any risk doing using my buying account w/ the same email as my selling account55:54 Do you have any tips on how to get approved for Project Zero56:11 Any comments on selling on Amazon Brazil56:33 How do you boost your mark as helpful votes on reviewsSupport the show (https://www.paypal.com/paypalme/myamazonguy)

Full-Service Amazon ManagementGrowing Amazon sales is what we're best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts.00:00 10:12 My Amazon Guy is hiring Account Managers10:30 I can see the number of organic keywords on Helium10 for an ASIN. Is there a report I can run (Helium10 or Amazon) to see how my organic keyword placement & the total number of organic keywords are improving over time?13:08 I launched my first product and got around a 3% review rate, half of them are ratings. Is this a good ratio? Should I work on improving it?13:56 In general, what is considered a good conversion rate %? Also, low traffic listing with a high conversion rate is not that impressive. What traffic level is needed to give a reliable conversion rate stat?14:52 Do combined keywords index for both? I.E.  Can Flaxseed Oil Liquid and Organic Flaxseed Oil be combined into Organic Flaxseed Oil Liquid and index for both keywords?15:46 I created 2 shipment plans for 1750 units when my max inventory level was 2000. I just checked and my max has gone down to 1000. My shipments are on the way. What would happen?16:56 Do you have full Amazon account management at MAG?18:17 Do you have full Amazon account management at MAG, like from the start of product hunting all the way?19:02 Will they (Amazon) reject my shipments now that I am over the max limit (storage)?19:34 Please advise who should we follow for guidance on PPC, how to manage existing and make new campaigns. There are so many videos on YouTube with different strategies. Please enlighten us.21:04 Your thoughts on "Environmental Pledge Friendly?"22:58 When running Cerebro for the same product on one day, and then the other I see quite some big differences for my top ranking keywords. Is that your experience as well?23:16 For our first launch, we sent in 150 units. Sold 50 so far, but the remaining stock is all in 1 fulfillment center in Boise, Idaho. Our delivery date for the east coast is 2 weeks. What can we do to change?24:16 Follow up with your Age of Sage, has your TACOS gone up since mother's day has ended?25:51 Since Amazon has stopped showing buyers' addresses, how can we send a replacement to the buyers now without asking for their address? Or is it okay for their address on Amazon?26:30 When having a product with 2 color variations, is it ok to create a PPC campaign on both or just one variation?27:33 My best ASIN has disconnected from my brand. After reset from Amazon fails, told to upload template file. I'm GTIN exempt and w/o GTIN, won't reconnect to brand. Amazon says no solution.28:21 We have opened an account under my LLC. The first month we won't have any sales. Does Amazon still inform our state, or should we file taxes as no sales?29:15 What's the best way to approach the restock limits these days? I have about 5000+ units of restocking inventory with no way of sending it to Amazon. Do you have any recommendations for good 3PLs?31:18 I am struggling to get info on 3PL and freight forwarder. Thank you for sharing. If you please elaborate little more detail info about those 2 services.31:29 You heard the news below about sea shipping? Pres. Joe Biden will announce a new executive order asking the Federal Maritime Commission to combat what's being called "a pattern of consolidation and aggressive pricing that has made it onerously expensive for American companies to transport goods to market."32:02 I brought an ailing brand. I changed old repetitive keywords which were not relevant to more relevant ones but the ranking went down after 4-5 days.33:01 Can you give tips on bids adjustment?Support the show (https://www.paypal.com/paypalme/myamazonguy)

Last week, I promised that we would have another ‘question and answer' session, and here it is! So many really excellent questions have come in, and keep coming in, that I just didn't have enough time to cover them all in one episode, so we're going to devote another one to it here today. They are, I am sure, questions that so many others would like to have answered, so please keep them coming so we can continue to build our community of success.   I'll begin by reminding you of the incredible workshop coming up, and how I am just dying to see you all there, and then we'll get into the meat of the show – your questions. We'll cover a number of bundle topics such as the pictures to use, jumping on someone else's bundle, buy box details, using Alibaba, and the growth potential. I'll also share tips and insights into choosing winning bundles, making them unique, researching products  and manufacturers, preparing for seasonal bundles, and how to create higher sales velocity bundles. I am the Bundle Queen, if I do say so myself, so check out today's episode to learn about the world of bundles, and how you can find success in this highly lucrative world.   This week on the Amazon Files:   The upcoming workshop in Las Vegas   How do you get pictures made for new bundle listings that you make?   How do you take pictures for your items when you're sending to a prep center?   Can you jump on someone else's bundle listing?   I created a bundle listing and I'm the only seller, so how come I don't have 100% of the buy box?   What criteria do you use in selecting a manufacturer on Alibaba to do business with? What kind of questions do you have? How do you negotiate with them?   Is there room to grow with bundling?   Can you sell from Pakistan or from overseas?   How do you choose a winning bundle?   What's your favorite category to bundle in?   What's your average selling price for bundles?   I find when I take the time to create a dollar store bundle someone is quick to jump on it and take the price. What can I do to make my bundles unique to avoid this?   What specific criteria for products do you need to add a product to a bundle?   How do you research seasonal products for bundles?   Is Amazon still allowing us to do GTIN exemptions, and do the products have to be only generic or unbranded?   Which keyword helper do you use for bundles?   Is the Merchant Fulfilled Prime badge worth it?   When I started I concentrated on retail arbitrage for Amazon, but with the pandemic I lost the ability to get inventory. What should I do?   How do I create higher sales velocity bundles?   “I love you, and you're important to me, and I want you to succeed. I want you to reach every dream that you've ever had. - Kristin Ostrander   Quotes:   “I've been bundling on Amazon since 2014, 2015, and I love bundling and never want to look back because it sets me apart from my competition.”   “You don't necessarily have to take all of these photos yourself. However, if you do, in the Wholesale Bundle System, there is a whole module about taking your own pictures.”                        “If you're going to jump on someone else's bundle listing, the item needs to be identical down to the packaging -  identical.”   “We hope that you're going to follow the Wholesale Bundle System, and you're going to create bundles that no one can jump on, and therefore you get the lion's share and you get the buy box.”     “Quality of product is more important than cost.”    “Most of my experience with Alibaba has been very positive.”   “I was building myself a prison and not a business.”   “It's way better to build a sustainable business. And I found that bundling wholesale products is the easiest way to scale the fastest.”   “The more replenishable inventory you have, the more sustainable your business is going to be.”    “Choosing a winning bundle is this: meet a need or solve a problem for a customer, find the holes in the marketplace, and fill them with product.”   “Making kits for home decor is my absolute favorite right now.”   “You've got people that have millions of dollars and people that have a few pennies, but everybody is shopping on Amazon, so there's something for everyone.”   “Make $5 or more at least per bundle, please. Otherwise you're just running yourself into the ground.”   “The first thing you need to do is take the Wholesale Bundle System because it teaches you how to set your bundles apart from other people.”   “If you're first, you're best.”   “I use MerchantWords all the time. That's my best, my favorite keyword research tool.”    “We don't sell volume, we sell profit margin. We make our money on margin.”   “Compare your bundle to what other bundles are out there. And if there's none, then there's room for yours.”   “We provide all the training that you need right here at Mommy Income because we want you to succeed really, really bad.”     “I would love to be able to meet you and jumpstart your Q4 - even with starting to bundle.”    Related Content:   Confident Wholesale Bundlers Workshop - Coupon code: workshop50 Wholesale Bundle System MerchantWords Email questions Learn With Us Coaching      Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon sellers along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #PART2 to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.  

It's important to be legitimate on Amazon, and to do this, you need the correct codes. You need to understand the difference between GTIN, UPC, and EAN codes and how they affect your Amazon business. To help me explain these codes, I have brought in an expert to share everything you need to know to help you fully understand these codes, how Amazon uses them, and why it's important that you're using the correct codes in your Amazon listings. Michelle Covey leads the partnerships team at GS1 US and does a lot of advocacy for the GS1 standards that many Amazon sellers use. She is also responsible for the external partner relationships programs that support accurate GS1 Standards implementation for companies of all sizes. Today, Michelle reveals the differences between GTIN, UPC, and EAN codes on products and why each product variation needs a unique GTIN. She shares why you can reassign product identifiers and why old GTINs are not reused. We explore the issues you may run into when buying codes from third parties that are not registered to you and why buying GS1-certified codes will ultimately save you money. Michelle explains the pricing structure for GS1 US codes and the information you need to provide when registering your codes on their website. She also shares how Amazon verifies your product identifiers and why it is crucial to get your brand name right when listing on Amazon. “Your GTINs can be assigned to different brands; they all come into that umbrella of your company.” - Michelle Covey This week on the Amazon Files: The difference between GTIN, UPC, and EAN Why product variations need to have their own GTIN Why you can't reassign product identifiers Why old GTINs are not recycled or reused Why you will run into problems if you buy codes that aren't registered to you How using GS1 for your codes saves you money The pricing structure GS1 US offers for GTINs Expected new Amazon policies on bundle exemptions What you need to consider when choosing which GS1 location to use The information you need to be able to register your code on the GS1 US website How Amazon verifies your product codes Why it's vital to get your brand name right when listing on Amazon Related Content: Confident Wholesale Bundlers Workshop 2021 Connect with Michelle Covey: GS1 US GS1 US on LinkedIn GS1 US on Facebook GS1 US on Twitter GS1 US on YouTube Michelle Covey on LinkedIn Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #GS1 to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

Die Amazon FBA Anlieferung Top 3 Fragen beantwortet. In dieser Folge geht es um die häufigsten Fragen, die mir in Bezug auf Amazon FBA Anlieferung gestellt werden. Dabei gibt es sehr viele Punkte zu beachten. Vor allem das Gewicht und die Abmessung der Kartons spielen eine große Rolle bei der Einlagerung. Wer mit Amazon Geld verdienen möchte, hat natürlich auch Fragen zur Anlieferung ins Amazon Lager. Folgende drei Fragen werden mir sehr häufig gestellt: 1. Wie groß können die Kartons sein, die ich ins Amazon Lager schicke? Da hat Amazon eine klare Antwort: Der Karton darf maximal 23 Kilo wiegen und die längste Seite darf maximal 63,5 cm lang sein. Diese Zahlen sind kein Richtwert, sondern fixe Zahlen. Sollte das Paket zu schwer oder zu groß sein, wird es wieder zu dir zurück geschickt. Diese Vorgaben sind wichtig, da das Paket sonst nicht im Scanner erfasst werden kann. Es gibt aber gewisse Ausnahmen, die ich im Video anspreche. Die Kartonmaße zum Nachlesen: https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=GGJQ48RGF5MNP4R8& 2. Was kann der chinesische Hersteller tun, damit ich in Deutschland weniger Probleme mit der Verpackung habe? Was du deinem chinesischen Hersteller immer als Auftrag geben kannst sind die Barcodes. Entweder den GTIN oder FNSKU Code auf die Verpackung kleben oder drucken lassen. Das spart dir eine Menge Zeit, da du es nicht selbst machen musst. Zusätzlich sollten bei einem Gewicht ab 15 Kilo "Achtung schwer" Aufkleber auf die Kartons geklebt werden. Das macht der Hersteller meistens sogar kostenlos. Als weiteren Tipp würde ich dir empfehlen Shipping Marks auf die Master Kartons drucken zu lassen. Am besten mit folgenden Informationen: Inhalte, Maße, Gewicht und die Nummer des Kartons von der Gesamtzahl. 3. Benötige ich nach jeder Verbesserung des Produkts neue Zertifikate? Wenn das Produkt nur eine kleine Veränderung bekommt - also ein Upgrade der Qualität beispielsweise - braucht es keine neuen Zertifikate. Bekommt das Produkt aber komplett neue Feature, so muss auch ein neues Zertifikat her. Produkt bzw. Material Testing sollten generell bei jeder neuen Produktion gemacht werden!

I have been talking about brand registry on Amazon for some time now; OK, it's been over two years. I am going to say I told you so, but also follow that up with a hug. I have been branded on Amazon since 2015. I genuinely believe it helps protect your account, brand, and everything else as an Amazon seller. I know some of you will be thinking, ‘I don't want a brand; I don't want to sign up for that.' So, let's talk about what having a brand registry means and why it's important to you, especially if you use Amazon bundles as part of your business model. It's not something you need to be scared of... but it's something you should be aware of. Today, I talk about the current issues many of you are having when trying to list bundles with your GTIN exemptions. I explain what is happening regarding the brand registry on Amazon right now and what we can expect to become part of their policy. I explore the differences between brand approval and brand registry and what Amazon is currently accepting for you to be considered brand registered. I share why these brand registry requirements are great for your business and how you can create your brand bundles. I also share some good news coming from GS1 about UPCs as well as some great resources you can use for affordable custom packaging.   “What Amazon wants to verify is that you're a legitimate brand; and legitimate brands usually have trademarks and custom packaging.” - Kristin Ostrander This week on the Amazon Files: Current issues with listing bundles on Amazon if you have a GTIN exemption What is happening right now on Amazon regarding brand registry The difference between brand approval and brand registry What Amazon is currently accepting for you to become brand registered Why Amazon has these brand registry requirements in place, and how that helps you What a bundle brand is and how you can create your own Good news about UPCs from GS1 Resources for affordable custom packaging Related Content: Wholesale Bundle System Guide to Trademarks with Ben Becker 2021 Confident Wholesale Bundler's Workshop Resources Mentioned: Royal Trademark Law Sticker Mule Pack Lane Packola Custom Boxes Now Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #Branding to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

We've been fielding UPC questions from Sellers ever since Amazon changed their GTIN policy in 2016. What do you do if Amazon tells you your GTIN has already been used? How do you add a GS1 GTIN to an old listing? What if Amazon won't recognize your prefix as matching your brand? We spoke to Michelle Covey of GS1 US to get the best troubleshooting steps for these common issues.

Michelle Covey is the Vice President of Partnerships at GS1 US, a company that improves supply chain visibility and efficiency through GS1 Standards. GS1 US is also responsible for issuing Global Trade Item Numbers (GTINs) and Universal Product Codes (UPCs) to brands. In her role at GS1 US, Michelle manages external partner relationships and programs designed to support efficient and accurate GS1 Standards implementation. Prior to joining GS1 US, Michelle worked as a Project Manager for both GXS and Inovis, where she handled operational efficiency and strategy roadmap initiatives. Michelle has a proven track record in product analysis, market launch, leadership, and more in the services and software industries. In this episode… Why are UPCs and GTINs so important for Amazon sellers? According to Michelle Covey of GS1 US, not only do these codes help brands ensure compliance with Amazon's ever-changing policies, but they also help customers accurately identify an online product's information. Because of this, UPCs and GTINs are essential for providing a valuable customer experience on Amazon and other e-commerce platforms. However, in order to reap their benefits, it is important that sellers obtain these codes from the right source. Buying a UPC or GTIN from eBay or other third-party sellers could result in stolen, recycled, or fraudulent codes. As Michelle says, the best way to avoid any negative impacts to your product listings is to seek help from GS1 US. Michelle Covey, the Vice President of Partnerships at GS1 US, joins James Thomson in this week's episode of the Buy Box Experts podcast to talk about the ins and outs of Universal Product Codes (UPCs) and Global Trade Item Numbers (GTINs) on Amazon. They discuss the benefits of obtaining these codes as a private label seller, how GS1 US works to remove hijacked UPC codes, and Michelle's thoughts on the future of innovation and standardization on Amazon. Stay tuned.

From researching keywords and sourcing products to bundling and managing your finances, there is a lot to learn when it comes to running an Amazon business. This, in addition to the constant policy changes Amazon makes, can keep beginners in perpetual research mode and away from taking their first step. It's definitely challenging for everyone to scale their online stores, but once you lock in a process that's right for you, the sky is the limit for how many successful bundles that you can create.   In this episode, I answer some of the most frequently asked questions about starting an Amazon business. I share some of the best tools for product and keyword researching and discuss some of the steps involved in the keyword research process. I discuss branding matters, explain changes to GTIN exemption, and describe the newest changes on Amazon's bundling policies. I also discuss how long it takes to get an Amazon bundle idea off the ground, from conceptualization to listing, and reveal what I think the future holds Amazon bundlers.   “The value of bundling is in working upfront and continuing to set yourself apart by creating products that solve problems for your customers.” - Kristin Ostrander   This week on the Amazon Files: The value of bundling and how it has enhanced our Amazon business How I discovered that I've been building a sellable business The minimum amount of capital to get started with bundling on Amazon Changes to the GTIN process and new requirements to get a GTIN exemption Having UPCs on bundle products and some great news on creating pre-packaged kits How to prevent other people from jumping on your bundle and how to set yourself apart The most important thing to think about when creating a wholesale bundle Giving your customers a unique experience by creating custom packaging Why you need to rely on keyword researching over PPC campaigns The only time I utilize PPC ads The average number of items to include and cautionary measures in bundling The bundle research process and making your bundle ideas happen Whether you should do the wholesale method versus online arbitrage method The benefits of picking a niche and focusing on that category Product life cycles and how often I create new bundles How long it takes to get a bundle off the ground, from conceptualizing to selling Why MerchantWords is my favorite tool to use to do keyword research Finding wholesale vendors in the COVID era Creating your own bundle brand and making bundles that are not brand-centric Amazon's policy on bundling products from different brands Why trademarking and brand registry are the way of the future for bundlers Amazon's IP Accelerator program and the investment it takes to get trademarked Doing the hard work upfront and why copycats never win the race   Related Content: Amazon Friendly Vendor List Wholesale Bundles System The Amazon Files Hub MerchantWords Helium10    Want to Learn More? It's time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. Wholesale Bundle System™ gives you the exact framework & strategy I use to create and sell wholesale bundles with massive success! To learn more, visit: http://www.mommyincome.com/system   Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #Updates to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

Whether it's because they got laid off, want to work from home, or do a side hustle, many people want to start an Amazon business. Yet, they doubt doing so because they feel like it's an unsafe venture. After all, it's been a long, arduous year we've all had. With all the crazy stuff that's been happening, is starting an online business on Amazon still viable?  And if it is, what kind of investment do you have to make to succeed? What are the challenges of running an Amazon business and how do you overcome them? In this episode, I discuss why selling on Amazon is still a great business opportunity in 2020 and beyond. I reveal the essential changes in Amazon's policies this year that beginners need to watch out for. I explain the steps Amazon is taking to protect both buyers and sellers and discuss brand and category restrictions. I also highlight the value of giving yourself the beginner's learning curve when starting on Amazon and explain why you need to ask yourself why you want to start your online business.   “Any business - whether it's direct sales, drop-shipping, or an Amazon business - it all requires hustle, time, and money.” - Kristin Ostrander   This week on the Amazon Files: Why more people are buying from Amazon in 2020 Why Amazon is the best place to start a product-based business A deeper level of security and verification process for new sellers Why you would want to get a UPS or a PO box Starting your Amazon business for as low as $500 Why Amazon is restricting more categories and brands in 2020 GTIN changes and extra verification processes on products and brands Investing in an IP accelerator and why you need to do brand registry The reason it's necessary to research categories before selling on them IP claim issues with retail arbitrage items and the best categories for Amazon beginners The importance of thinking about the reason you want to sell on Amazon and giving yourself the beginner's learning curve   Related Content:  Create Custom Packaging for Bundles & Private Label Products Coaching Call with Kristin Ostrander Roadmap to Your First Sale Amazon Files HUB Start FBA Today Shopify      Want to Learn More? It's time to discover our Wholesale Bundle System™ that is your roadmap to bundling success! This course is packed with valuable information & tools to help you maximize your Amazon profits. The destination: freedom to spend less time sourcing products and to spend more time with your family. We give you the exact framework & strategy we use to create and sell wholesale bundles with massive success! To learn more, visit: http://www.mommyincome.com/system    Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #YES to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

Running an Amazon business isn't a get rich quick scheme. It's an actual business. And whether you're running an Ecommerce business or a brick-and-mortar store, all legitimate businesses have a learning curve. You'll definitely encounter some confusion here and there or some hurdle you don't know how to jump over. But that's okay! While the struggle is certainly real, so is growth and profit - and asking the right questions about overcoming challenges is part of what will lead you to success. In this episode, I answer some of your most pressing questions about starting, running, and growing your Amazon business. I reveal how much money you need to get started on Amazon and discuss the other requirements you'll need to meet to start your online store. I discuss bundling strategies, including vetting components and monitoring your competitors' products. I also discuss getting the process of GTIN exemptions, brand registry, and trademarking, describe the benefits of setting up a store for your Amazon business, and explain why today is the perfect time to start selling on Amazon.   “Start by not expecting money but learning the process. As soon as you're comfortable shipping to Amazon and you know the process, then start wholesaling.”- Kristin Ostrander   This week on the Amazon Files: Vetting components and how to identify bundle opportunities on Amazon through extensive research Tracking sales, profit, and loss using Amazon Seller Central and InventoryLab Starting strategies for Amazon and the minimum requirements you need to meet to start a legitimate business Why wholesaling is still the best way to source inventory and how to identify a great wholesale vendor Getting GTIN exemptions from your brand name and the value of getting your brand registry The process of private labeling and trademarking products A quick and easy way to buy GS1 barcodes legitimately The best time to outsource your business and calculating how much you should pay employees Tips for affordable small-run custom packaging Why you don't need big, brand-names to sell an Amazon bundle Addressing the error code 5665 on Amazon The benefits of setting up a website for your Amazon store The risks and dangers of doing retail arbitrage on Amazon Why Amazon is not oversaturated and why you shouldn't sell on top categories The biggest reason people quit or fail their Amazon business My number one advice for people who are just getting started on Amazon   Related Content:  Mommy Income Mommy Income Coaching Call Wholesale Bundles System Start FBA Today InventoryLab MerchantWords Helium10 StickerMule   Resources Mentioned: PlaceIt Pirate Ship Amazon Seller Central   Join the Amazon Files HUB Community! Are you excited about starting Amazon wholesale bundles, but find that it's a lot harder than you thought? You may have thousands of ideas, but without a firm, clear direction on how to turn those ideas into profits - it can be challenging to see true success from your efforts. Friends, you don't have to do this alone. I want to personally invite you to join the Amazon Files HUB community. The Amazon Files HUB community is a member-driven training center specifically designed for Amazon wholesale bundle sellers.   In the Amazon Files HUB community, you'll enjoy: Exclusive training videos Over-the-shoulder demos Live monthly Q&A sessions On-Air coaching calls PLUS additional community support   If you're ready to take your Amazon wholesale bundling business to the next level, then join me and thousands of others in the new Amazon Files HUB community! See you there!   Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #AMA to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

Everything changes - for good or bad. While changes can make room for opportunities and growth, the adjustments that come with them could be challenging. They're not always the same, and they can cause stress, time, and money. If change causes you overwhelm - I hear you. I'm pretty change-averse myself. But change is frequent in online business - especially on an Ecommerce platform like Amazon. The best thing we can do is to know and prepare for what's coming.   In this episode, I discuss an overview of Amazon's major changes and how they're going to affect every seller. I share some facts and statistics that show how Amazon has grown and dominated the Ecommerce space and the antitrust lawsuits filed against them. I also reveal the new policies Amazon has put in place for inventory thresholds and listing restrictions and share some advice on what you can do to comply with these new rules.    “Amazon has moved a couple of steps closer to being a third-party supporter. They realize how important it is to take care of us who sell on their platforms.” - Kristin Ostrander    This week on the Amazon Files: Amazon's investments in more fulfillment centers and how it can save you time and money The impact of opening up several new fulfillment centers on processes and shipping Antitrust class action against Amazon and what that means for third-party vendors Why there's still plenty of room to sell on Amazon despite having two million registered users What an Inventory Performance Index is New policies on Amazon's IPI minimum threshold and what you can do for your IPI score When to send removed inventory back to Amazon New listing restrictions specific to Amazon wholesale bundlers and private-labeled products What it means to use attributes when listing products and why you should do it Conflicting policies about UPC and GTINs and how to get a GTIN exemption Amazon's IP Accelerator Program The importance of being a legitimate business on Amazon Why I believe Amazon will enforce brand registry for third-party vendors How and where to get custom packaging for your Amazon store The difference of an EAN from a UPC and how to get it   Related Content: Start FBA Today Mommy Income Custom Packaging Class StickerMule Fiverr   Resources Mentioned: Amazon Seller Central Bloomberg Law     Get Ready for the BIGGEST Selling Season EVER! Are you ready for the biggest holiday selling season EVER? Join the Q4 Jumpstart training program to get a jumpstart on your competition. Learn what products you need to keep in your inventory this year to explode your holiday sales, capitalize on the increased holiday spending, and develop a plan to DOUBLE your pre-Q4 sales. Seats are limited so if you're ready to exponentially boost your Q4 sales this holiday season, visit mommyincome.com/jumpstart to save your seat today!     Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with Amazon expert and your host, Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword #Changes to join us on Facebook. Each week, Kristin hosts a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

This video will help you list products on Amazon through Seller Central via the Printful integration. It's in response to my part 1 video, which walks you through how to: 1) Get your GTIN exemption letter of support from Printful 2) Submit request to Amazon 3) Begin uploading to Amazon's catalog Amazon recently changed their requirements... in some cases, you'll need to submit pictures of your brand on your product and/or packaging. This video walks you through how to provide this to Amazon, at little to no additional cost to you!

Amazon is making changes, yet again. This time, product bundling on Amazon is at the crosshairs due to policy changes on GTIN exemption listings. But Amazon policies seem different for everyone - while some sellers go ungated, others get error messages for the same receipts and invoices. We hear you: it's like Amazon doesn't even follow its own rules! The struggle is real, but you need to ensure that you are compliant when it comes to listing bundles on Amazon to scale your online business.   This week, we share an overview of Amazon bundling rules and policies, what's changed, and what you can do to ensure your Amazon business is compliant. We explain what GTIN is and illustrate how changes to it can affect bundling. We share alternatives and solutions to GTIN exemption listing on Amazon and discuss how you can leverage your relationships with your Amazon vendors to get Universal Product Codes. We also discuss why Amazon makes these policy changes as well as explain how to sell on Amazon without using big brand names.   “Changes on GTIN exemptions now require you to have packaging. It's part of Amazon wanting to make the whole buyer experience better for its end-users.” - Amy Feierman   This week on the Amazon Files: What the GTIN exemption is and how it works Changes with Amazon's GTIN exemption policies, how they affect bundling, and why Amazon makes changes to their policies Why you don't need big brand names to make your Amazon bundles sell What Universal Product Codes are and why generating random UPCs won't work How to use generic as a GTIN exemption on Amazon Using your business relationship with vendors to get UPCs Getting a trademark to get GTIN exemptions with brand packaging How long it takes to get a GTIN exemption and trademark Buying GS1 UPCs and other alternatives to custom packaging on Amazon A faster way to get brand registry   Related Content: Mommy Income - Custom Packaging InventoryLab Amazon IP Accelerator Program   The Confident Wholesale Bundlers Workshop Comes to a City Near You! Are you ready to take your Amazon business to the next level? Want to meet other amazing Amazon sellers while gaining a fresh perspective and developing an action plan? Join us for the 2020 Confident Wholesale Bundlers Workshop! Unlock the skills and strategies you need to consistently make successful bundles on Amazon. At the Confident Wholesale Bundlers Workshop, you'll receive hands-on training on: What wholesale bundles are and why they work How to build bundles that SELL The foundation and framework for building successful wholesale bundles from the ground up How to find and properly communicate with vendors How to organize all of your wholesale research information Pricing strategies for your wholesale bundles And much, much more! To reserve your spot at the 2020 Confident Wholesale Bundlers Workshop - or request VIP Exclusive Access - visit: MommyIncome.com/2020Workshop   Grow Your Amazon Business! Thanks for tuning into this week's episode of The Amazon Files, the show to help Amazon seller along their business journey one step at a time with your hosts and Amazon experts, Amy Feierman and Kristin Ostrander. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show and leave us your honest review. Don't forget to share your favorite episodes with your friends on social media! Use the codeword 2020 Update to join us on Facebook. Each week we host a live discussion on how to grow your Amazon business. Don't forget to check out our website and subscribe to our mailing list for even more resources.

There's quite a few ways to list products for sale on Amazon.⁣ ⁣ Many people are familiar with "FBA" or "Fulfilled by Amazon" where we can send inventory in to their fulfillment centers, making our inventory Prime eligible.⁣ ⁣ In doing this, we pay Amazon to store, pick, pack, & ship our products.⁣ ⁣ "FBM" stands for "Fulfilled by Merchant". It can follow the exact same workflow I just described, but the "A" becomes an "M" if Amazon fulfillment services are not used.⁣ ⁣ In this video I cover my FBM Print on Demand sales for 2019. This is a great way of maximizing the value of your Seller Central account, ESPECIALLY if you're already selling FBA products.⁣ ⁣ We're able to continuously create new listings on Amazon's catalog for free using a GTIN exemption (removing the need for expensive UPC codes), and by integrating with a production partner (Printful), order fulfillment is completely PASSIVE!⁣ ⁣ This video breaks down:⁣ ⁣ - # Sales⁣ - $ Revenue⁣ - $ PROFIT

Today on Grassroots Marketing we are live at USCC Expo in Miami Florida, and we are speaking to Randy Kane, CEO of Streamline / Label IT. Label IT was founded in 2003 as a single point web-based compliant barcode labeling service bureau serving big box and specialty retailers (T.V., e-com, catalog) and their manufacturing communities. Label IT's service and product offerings include printed barcoded, QR Coded, serialized and RFID compliant labels, (UPC, EAN, GTIN & Code-128), on-product, or package color labels, and fabric care and content labels. For customers printing their own labels in-house Label IT's new StreamLine® vendor portal provides them with blank labels, printer ribbons, and related software & hardware (printers & scanners).