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If you want to sell in the Netherlands via marketplaces, you can't get past the top dog bol. While the market leader used to have a reputation for being very restrictive in its selection of sellers, the platform is now opening up to international sellers. Alex Ciorapciu, Director International Business at bol, reveals in this episode what foreign merchants can expect at bol: AI tools that help with translating product information, and bol's own logistics that ensure competitive delivery times for the demanding Dutch customer base. And customer service can now be provided in English instead of only in Dutch. bol's stated goal is to maintain long-term, good, and profitable relationships with its sales partners so that they can benefit from the Dutch market in the best possible way. To this end, bol currently has a special offer up its sleeve: anyone who sets up a bol account via one of the integrators Channable, ChannelEngine, Tradebyte or Rithum by the end of February will receive a 50% discount on the setup fee and a 50% discount on the variable sales commission until the end of June. The point of contact is Alex Ciorapciu. Note on our next Marketplace Universe Connect Event: Are you a brand, manufacturer or e-commerce head of? From the areas of DIY, home & living, sports, CE or similar? Then mark February 18 in your calendar and register now for the “Marketplace Universe Connect x plentyone Berlin Edition”! What do you get? Direct exchange, valuable contacts, drinks & food in a relaxed atmosphere in a cool location and short presentations by Katrin Wießner, marketplace manager at Jack Wolfskin, and Malte Karstan, marketplace expert at Berlin Brands Group. But be aware: Not everyone who registers will automatically be accepted – we carefully review each registration to ensure an optimal experience for all guests. You want to be there? Then sign up here! https://webforms.pipedrive.com/f/1AEq12z4w3UgrhelE8SJfg1wbYkSpXaynZBndKVazpjhMqXKOLqYtToZNrgc3bWfh? Note from the sponsor Channable: Do you know the e-commerce solution provider Channable? Channable offers a solution that can map trade on more than 2,500 platforms - including marketplaces, of course. Products can be managed, promoted, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, performance marketing, all work with the same software. The solution focuses on automation. In addition, integrations are available for common shop systems such as Shopify, WooCommerce or Lightspeed. And: Channable is one of the bol integrators, so you can get your 50% discount through us. Find out more at https://www.channable.com/ Chapters: 00:00 Introduction to bol Marketplace 07:01 Alex Ciorapciu's Journey in E-Commerce 11:58 The Significance of bol in Dutch Culture 20:01 AI and Technology in bol's Operations 29:29 Selection of new partners 40:09 Challenges for International Sellers on bol 43:59 Cooperation with the bol team
In der "Pricing Friends" Premieren-Folge empfängt Sebastian den CCO von Rebuy Philipp Singer. In dieser Episode dreht sich alles um die Nuancen des dynamischen Pricings im Re-Commerce. Philipp, der zuvor bei bekannten E-Commerce-Unternehmen wie Home24 und Berlin Brands Group tätig war, teilt seine fundierten Kenntnisse und Erfahrungen über die Preisgestaltung in einem Markt, der sich ständig weiterentwickelt. Philipp und Sebastian erkunden gemeinsam, wie Rebuy Datenanalyse und KI nutzt, um im Re-Commerce konkurrenzfähige Preise zu setzen – Qualität und Kundenzufriedenheit stets im Blick. Ein besonderer Fokus liegt auf dem zweiseitigen Geschäftsmodell von Rebuy: Wie balanciert man Angebot und Nachfrage? Zudem gibt es wertvolle Insights, wann der Verkauf von Smartphones besonders lohnenswert ist. Der Zeitpunkt des Markt-Releases spielt hier eine entscheidende Rolle – ein Muss für jeden, der sein Smartphone clever verkaufen möchte. Taucht ein in eine Episode, die Euch tiefgehende Einblicke in die Welt der dynamischen Preisstrategien gibt und lasst Euch von dem Gespräch unter Pricing-Freunden inspirieren. ----- Über den Gast: Philipp Singer, Chief Commercial Officer bei Rebuy, bringt umfangreiche E-Commerce-Erfahrungen in unseren Podcast "Pricing Friends". Mit Hintergründen bei Simon-Kucher & Partners, Home24 und der Berlin Brands Group, verfügt er über fundierte Kenntnisse in Preisgestaltung und strategischem Marketing. Bei Rebuy fokussiert er sich auf innovative Pricing-Strategien und nutzt Künstliche Intelligenz, um dynamische Preismodelle zu entwickeln. Learn more about your ad choices. Visit megaphone.fm/adchoices
Today, we invited Robert Hein, an entrepreneur, innovator, and mentor who helps companies define, build, and scale digital business models. He spent over 15 years helping startups and major international corporations across various industries with their e-commerce infrastructure. The inspiring discussion revolved around Robert's extensive career in e-commerce and technology, emphasizing business model creation, utilization of AI, culture, and leadership. The dialogue included talking points such as tackling challenges while expanding businesses in different geographies, implementing AI and data strategies at Berlin Brands Group (where Robert acted as CIO), and current trend anticipation on the future of e-commerce. Moreover, Robert shared his thoughts about significant cultural diversity in the business landscape and its effects on entrepreneurial ventures. The conversation also touches on work-life balance and the importance of nurturing creativity and strategic thinking.
Serious Sellers Podcast auf Deutsch: Lerne erfolgreich Verkaufen auf Amazon
Malte Karstan von der Berlin Brands Group erzählt, wie sie ihre Marken für die Erweiterte Herstellerverantwortung, WEEE, sicher konform haben. Amazon hat angekündigt, ab dem 5. Juni alle Angebote auszusetzen, die nicht den Anforderungen des Elektroaltgeräte Gesetz entsprechen. Amazon Support Dokument: https://bit.ly/amz_weee
Margin Business Digital Entrepreneurs Podcast - Tips and Tricks for Entrepreneurs
How to Sell an Amazon FBA Business for Maximum Profit Find out more about Malte Karstan: https://www.linkedin.com/in/malte-karstan/ Find out more about BERLIN BRANDS GROUP: https://www.berlin-brands-group.com/en Join us for a new episode of the MarginBusiness Digital Entrepreneur Podcast, where we explore the world of e-commerce and sales optimization with a hands-on leader Malte Karstan who brings a compelling vision and impeccable track record to the table. Malte, a seasoned problem solver with over 20 years of experience in international and regional roles, will share their expertise on expanding businesses worldwide and optimizing e-commerce and customer service for maximum success. Whether you're a business owner looking to improve your online presence, or just curious about the world of e-commerce, this podcast has something for you. Tune in every week for new insights, tips, and case studies on how to grow your business in the ever-evolving world of e-commerce PODCAST INFO: - Spotify: https://open.spotify.com/show/6yCxWqyExoUugy6yICstyU - RSS: https://anchor.fm/s/efa56a0/podcast/rss - SOCIAL: - WEBSITE: https://marginbusiness.com - INSTAGRAM: https://www.instagram.com/marginbusiness/ - FACEBOOK: https://www.facebook.com/marginthecompany - TWITTER: https://twitter.com/InfoMbcom - Medium: https://marginbusiness.medium.com/ - PINTEREST: https://www.pinterest.com/marginthecompany/ - LINKED IN: https://www.linkedin.com/company/marginbusiness/ - LINKED IN: https://www.linkedin.com/company/the-best-translations - LINKED IN: https://www.linkedin.com/company/bestphotosamz HELIUM 10 offers the best Amazon tools to improve your sales Brand New Offer Below 20% OFF 6 MONTHS ($120 VALUE) https://crushtrk.com/?a=1806&c=188&p=r&s4=MARGINBUS20&s5=PURL-005977
Malte Karstan is currently head of acquisition at the Berlin Brands Group, one of Europe's largest aggregators. But that's just the latest step in an eCommerce, career spanning almost as long as I've been alive. If it's a marketplace, the odds are that Malte has probably sold on it, worked with them, consulted with them or helped brands figure out how to sell there. As such, the breadth and depth of his marketplace expertise, particularly in using marketplaces as a tool for international expansion is incredible. In this episode, expect to learn: --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketplace-jungle/message
Stefanie Brockstädt leads teams composed of members from all over the world. In this conversation she homes in on the universal and essential elements that comprise a compelling employee experience. She feels passionately that management needs to be open to a variety of approaches rather than one size fits all. What conditions will allow each individual to be happy, motivated and give their best to the enterprise? Some prefer working at home or from a ‘nomad' location while others favor in office collaboration.The younger generations especially are now looking for flexibility, autonomy and trust. Stefanie thinks leaders should focus on enablement and encouraging employees to think for themselves. Leaders need to be emotionaly intelligent enough to boldly make the right decisions around the employee experience rather than being a slave to ‘policies'. The conversation finishes with Stefanie offering some examples of actions taken in her own company that enhance the employee experience. Actions like everyone taking a day out to help out in the community. This contribution is also a bonding exercise that contributes to a positive employee experience. Bio Two things I was always passionate about is being creative and engaging with different people. Before I could find this passion in my professional life, I took advantage of my third passion - travel and exploring different cultures. My career in tourism started in Berlin and then in Greece, and I was able to complete this experience by also working from Portugal and Ireland. Ireland helped me to find my place. Learning more about business, I found my niche and passion in learning & development. This was over 13 years ago. I now work as head of L&D at Berlin Brands Group and have worked as a trainer, Instructional Designer, Project and program Mgr for L&D up to my current role. Combining my true passion of developing people and seeing them grow with the element of employee experience is amazing. I was always curious and enjoyed bringing this curiosity to teaching others. It moves me, knowing that I bring new aspects to how people think and look at things. I want to enable people to think outside the box and be bold. I am never standing still, no matter if it is in my professional or private life. There is always something new to learn or to do. When I'm not working?I am a huge Borussia Dortmund fan. One of my idols is Jürgen Klopp, even though he is no longer the manager there. He stands for passion, honesty and empathy and someone who is true to his emotions. I also love to go hiking as it allows me to travel and to decelerate.
Malte Karstan is the Head of Acquisition in Europe for Berlin Brands Group, where they create, build, buy, and scale ecommerce brands across the globe. Malte has over 20 years of experience in marketplace sales optimization and helping companies expand their businesses worldwide. He is a hands-on leader who has worked in corporate, international, and regional ecommerce roles. In this episode…Whether you're a brand that sells consumer packaged goods or retail, how can you leverage your brand to compete in international channels? What are the ingredients to make sure your brand is prepared for a profitable exit?With two decades of marketplace sales optimization experience in international markets, Malte Karstan says there isn't one solution for every brand. But taking quick action to maintain a high KPI (Key Performance Indicator) is crucial to your brand's success. When preparing the recipe to exit your brand, Malte recommends you have a clear vision of your exit strategy to attract probing aggregators. This means aligning your infrastructure in terms of logistics to run unaccompanied so the transition during your exit is smooth. In this episode of What Do You Do Next?, join Martin Zerrudo as he sits down with Malte Karstan, the Head of Acquisition in Europe for Berlin Brands Group, to discuss the steps to grow and benefit your brand for a higher acquisition. Malte talks about how to examine the long-term growth of your brand for greater success, meeting the demands of aggregators by providing a quality brand environment, and making your brand appealing to aggregators across the globe. Stay tuned!This Is The DayA podcast about moving forward with your dreams, being brave and making big things...Listen on: Apple Podcasts Spotify The Personal Finance PodcastSubscribe now and Master Your Money in Less than 30 Minutes Per Week! Listen on: Apple Podcasts Spotify
¿Sueñas con llevar tu idea de negocio a otros países y conseguir tener un e-Commerce internacional? Ya sea por factores como la excesiva participación de competidores en el mercado local o porque el nicho de tus compradores podría ser limitado, una de las mayores oportunidades para crecer con tu negocio es llevarlo más allá de las fronteras nacionales. Pero no todo es tan fácil. Puedes cometer errores que lleven a tu compañía a la bancarrota, y para evitar eso invitamos en este episodio a Arnau Weis, quien ingresó al equipo de Berlin Brands Group en el 2018, una agencia dedicada a crear, escalar y expandir marcas en otros países. Ahora encabeza la estrategia de contratación y adquisición de acuerdos internacionales de Estados Unidos. Como bien decíamos anteriormente, expandir nuestra empresa a otros países no es sencillo, y hay ciertos pasos que no puedes evitar pasar y que nos recomienda nuestro invitado. El primero es preguntarte si necesitas ampliarte y si puedes enfrentar cualquier circunstancia que se interponga en tu camino. “Antes de pensar en expandirnos internacionalmente tenemos que tener una base operacional súper sólida, rentable”, remarca Arnau, ya que “pueden venir problemas que afecten el cashlow de una empresa”. “Si el modelo de negocio no es sólido, yo esperaría a tener consolidado el mercado principal, incluso ver otros canales de venta y ver fuera de Amazon”, agrega. Luego debemos hacer un estudio de mercado y ver si es posible lanzar nuestro producto, es decir, hacer una investigación exhaustiva para garantizar la toma de decisiones y entender mejor el panorama comercial que se enfrentará al momento de realizar las operaciones. Según Arnau, “hay que validar si hay competidores, cómo es la categoría y los precios”. Seguido a ello está el tema logístico, que es saber cómo puedo controlar el traslado de mercadería, “cuáles son los buenos partners, si puedo ofrecer los productos en 48 horas”, etc. Por último hay que tener claro el aspecto legal que tendremos que enfrentar en los distintos países, resguardarnos de tener toda la documentación y el pago de impuestos al día, y “tener el customer service entrenado” para que la empresa pueda responder a todas las necesidades del cliente de manera correcta. Cuando ya estamos vendiendo un producto desde Latinoamérica o Estados Unidos, tenemos que adaptarlo al mercado nuevo en el que lo vamos a lanzar. “No es suficiente con tener un producto que funcione bien en Amazon ni que tenga demanda”, subraya Arnau, y explica que tenemos que “fijarnos realmente en el mercado en general y la demanda”. “Si no hay nadie vendiendo en una categoría o un producto, pregúntate por qué. Hay categorías en las que ves pocas reviews y piensas que quizás es algo que está creciendo, pero por alguna razón no existe”, advierte. Cada región tiene su lengua y sus costumbres, por eso tenemos que estar preparados para responder a la demanda de todos los mercados de manera eficaz. “Para lanzar un producto en Europa llamo a mi supplier y le comento que hay un mercado interesante y que tenemos que adaptar el producto”, refiere nuestro especialista. “Europa es increíblemente fragmentado”, destaca nuestro invitado, y esto quiere decir que “cada país es diferente y cuando se hace un listing no solamente se puede hacer una traducción de las keywords, sino que también se necesita a alguien que realmente entienda el mercado y cómo la gente se habla entre sí para que vean lo que es importante”. “Tenemos una cosa que es muy fácil con la Unión Europea y es hacer el registro de VAT”, informa Arnau. Por otro lado, nuestro invitado relata que “en Europa necesitas una familia de productos para realmente generar y crear un ecosistema, porque la metodología de comprar de un europeo es diferente a la americana”. En Estados Unidos, por ejemplo, se acostumbra a hacer una compra y, si el producto no completa nuestras expectativas, se devuelve. “En Alemania, el alemán tiene su presupuesto y va a mirar las seis opciones de ese producto, va a buscar videos y, para él, es una gran decisión. Lo primero que va a hacer es ir a Amazon a ver si hay una página web de la compañía, mirar Google Maps para ver dónde está la empresa y qué reputación tiene. Aquí no hay esta cultura de evolución; en Inglaterra es más parecido a Estados Unidos y en Francia, Italia y España el e-Commerce está años atrás de lo que se puede ver en otros mercados”, narra nuestro especialista. Por eso, los listings que vamos a hacer van a ser diferentes, “el push marketing también, tendremos otros segmento de mercado”. Arnau lo considera “un business plan por país”: “Antes teníamos un equipo en común, pero ahora tenemos equipos especializados por cada país. Esto es clave. Cada mercado tiene sus marketplaces, su logística, etc.”. Sabiendo esto, lo que hay que invertir para expandirnos es realmente “potente”, porque para hacerlo bien necesitamos de dinero y especialistas en la temática. “Tienes que tener un equipo, remodelar el producto, el packaging, necesitas otra línea de producción diferente, y luego viene la complejidad a nivel de supply chain, porque ya no lo puedes hacer sólo de Excel o desde Seller Central”, afirma Arnau. Como nota final, nuestro invitado asegura que “es esencial diversificar a otros marketplaces cuando estamos expandiendo porque en las plataformas pueden pasar de todo”. Y en cada una de ellas debemos darle lugar a la publicidad. Tal como asevera Arnau, el método de hacer advertising no cambia en nada, aunque “el presupuesto será diferente porque volvemos a ese concepto de ‘necesidad de testear'”: “Hay que empezar con presupuestos pequeños e ir aumentando de a poco, vigilando las keywords. Siempre tienes que ir regulando y vigilándolo”. LinkedIn: Arnau Weis Servat E-mail: a.servat@go-bbg.com
Kaufland u nás budúci rok spustí svoj marketplace. Tiež dozviete, čo chystá Lidl v Spojenom kráľovstve a reč bude aj o nemeckom Berlin Brands Group.
Jakub Žilinčan je viceprezidentom pre globálny marketing v spoločnosti Berlin Brands Group, ktorá sa zastrešuje niekoľko európskych značiek na európskom trhu. V tomto rozhovore nám prezradil, o čo všetko sa BBG vlastne stará, ako robí marketing, ako funguje, čo sa im podarilo, ale aj to, čo možno celkom nevyšlo. V rozhovore sa dozviete: 01:28 Čo znamená, že v BBG tvoria, budujú, kupujú a škálujú značky z celého sveta? 02:58 Na čo sa BBG zameriava v tomto roku a v týchto mesiacoch? 04:40 Ktorá z ich vyše 40 značiek je najsilnejšia a ako vyvíjajú produkty? 06:15 Ako riešia akvizície veľkých značiek? 09:25 Akým spôsobom BBG distribuuje svoje značky? 11:57 Ako im funguje predaj cez Amazon? 16:16 Ktorý trh je pre nich na globálnej úrovni najúspešnejší? 18:49 Aké brandové kampane im fungovali najlepšie? 20:08 Prečo majú práve v Nemecku najviac značkových e-shopov? 21:40 Ako sa rieši logistika pri 5000 objednávkach denne? 25:21 Koľko investujú do brandingu a performance marketingu? 27:52 Ako dopadla ich televízna kampaň „Ein, zwei, Klarstein“? 29:40 Ako využíva BBG YouTube Brand Lift na meranie povedomia o značke? 33:46 Ako pracuje tím Berlin Brands Group? 36:06 Aké pamätné faily vyrobili? 38:37 Kde by mali slovenské a české e-shopy expandovať v budúcnosti?
A Unicorn that's building, buying, and scaling brands globally: Berlin Brands Group.And we were delighted to be joined by Charlie Ryan and Malte Karstan for a Friday night date.This was one of the most informative podcasts to date.Here are some of the crazy topics we spoke on:The Asian influence of social sellingWhat mistakes do most new brand owners makeWhy eCommerce will be 95% of sales in 2040How Amazon has now peaked and will start to fallThe virtual world and why the West doesn't understand itIf you want to learn more:Charlie Ryan - www.linkedin.com/in/charlie-ryan-36229310a/Malte Karstan - www.linkedin.com/in/malte-karstan/Berlin Brands Group - www.berlin-brands-group.com/enNigel:www.linkedin.com/in/nigelthomas-ai/
Internationalisierung von Amazon FBA leicht gemacht? Im Interview mit Malte Kastan von Berlin Brands Group geht es darum wie Internationalisierung funktioniert. Internationalisierung kann ein Wachstumsmotor für das eigene e Commerce Business sein. Nicht nur für das Amazon FBA Business, sondern auch für andere Marktplätze - Amazon ist nicht in jedem Land der Platzhirsch. Malte Kastan spricht über die Dinge, die du tun und lassen solltest, wenn es um die Internationalisierung deines Online Handels geht. Malte Kastan Consulting: https://www.mkconsulting.info/ Berlin Brands Group: https://www.berlin-brands-group.com/de Die Berlin Brands Group ist ein Direct-to-Customer Unternehmen, das im Jahr 2005 gegründet wurde. Mit diversen internationalen Standorten und Lägern kauft und skaliert das Unternehmen Marken weltweit. Andere Marktplätze für Onlinehändler: Zalando: https://www.zalando.de/ Galaxus: https://www.galaxus.de/ C Discount: https://www.cdiscount.com/ Mano Mano: https://www.manomano.de/ Bol.com: https://www.bol.com/nl/nl/ Allegro: https://allegro.pl/ Hast du deinen Onlinehandel schon internationalisiert?
Berlin Brands Group - one of Europe's youngest unicorns - are on their way to realizing their goal of becoming the largest eCommerce company in Europe!Malte Karstan, Head of Acquisitions - Europe, talks to us about BBG's 15+ years of eCom learnings, why they expanded into FBA Aggregation and how the company's 100+ retail channels gives them unparalleled global reach. See acast.com/privacy for privacy and opt-out information.
Achtung! Du willst deine Amazon Marke verkaufen? Der Pitch Day 2021 ist die perfekte Gelegenheit dazu! Top-Aggregatoren wie Thrasio, Perch, Berlin Brands Group, Razor Group, Unybrands und viele mehr werden vor Ort sein. Wenn du deine Amazon-Marke verkaufen willst, solltest du am Pitch Day 2021 teilnehmen. Die Plätze sind begrenzt! Verpasse nicht deine Chance, die Top-Aggregatoren von Angesicht zu Angesicht zu treffen! Der Event bietet dir die einmalige Gelegenheit, deine Marke persönlich zu präsentieren und bereits die ersten Verkaufsgespräche zu führen. Oliver Prothmann vom Bundesverband Onlinehandel ist hier im Interview und erklärt uns wie es funktioniert.
Gavin McLoughlin was joined by Christian Salza, Managing Director at Berlin Brands Group. Together they discuss the growth of the e-commerce sector over the past 15 years, consumer trends going forward, and the balance of operating brick-and-mortar shops with online e-commerce offerings. Taking Stock with on Apple Podcasts, Google Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.
exchanges by Exciting Commerce | E-Commerce | Digitalisierung | Online - Handel
In der heutigen Onlinehandelswelt werden die Optionen, mit M&A den Markt mitzugestalten, nicht nur vielversprechender sondern auch vielfältiger. Jochen Krisch und Marcel Weiß sprechen in den neuesten Exchanges über die Berlin Brands Group und die Aggregatoren von Marktplatzsellern, über Firmenjäger und börsennotierte Onlinehändler wie Zooplus und über das Potenzial auch auf der Marktplatzebene mittels M&A in neue Dimensionen vorzustoßen. Werbepartner: * Neocom: Mit Guided Selling helfen Sie ihren Kunden das richtige Produkt zu finden. Über neocom.ai/de/exchanges/ erhalten Interessierte eine kostenlose Erst-Analyse.
Heute u.a. mit folgenden Nachrichten: - Neue Konkurrenz für Gorillas & Co? - Zalando und Hellofresh steigen in den Dax-40 auf - Klaus Hommels plant offensichtlich einen neuen Milliardenfonds - Amazon bringt eigene Fernseher auf den Markt - Chinas Regulierungsbehörde nimmt sich die Algorithmen der Tech-Giganten vor - Facebooks Bilderkennung leistet sich einen derben Fauxpa und identifiziert farbige Menschen als Affen - Chemnitz wird nationales Wasserstofftechnologiezentrum Als Experten in der Rubrik "Investments & Exits" begrüßen wir heute Christian Meermann, Founding Partner von Cherry Ventures, der zwei der derzeit angesagtesten Modelle analysiert: Zum einen Quick Commerce (Finanzierungsrunde Arive über 6 Millionen Euro) und das “Thrasio-Modell” (Berlin Brands Group bekommt 700 Millionen US-Dollar).
Heute u.a. mit folgenden Nachrichten: - Bolt verklagt Uber - Berlin Brands Group plant weitere Versandzentren - VW-Chef macht spektakuläre Ansage - Scheuer will Games-Branche fördern - Foxconn sucht 200.000 zusätzliche Arbeiter für iPhone 13-Produktion - Booking.com zu hoher Geldstrafe in Russland verurteilt - Tesla-Rivale Rivian will zu Thanksgiving an die Börse - USA erleben Gründer-Boom - Tim Cook erhält 750 Millionen Dollar in Form von Apple-Aktien Und für den Experten-Check in der Rubrik "Investments & Exits" begrüßen wir heute Enrico Mellis, Principal bei Project A.
Ak prevádzkujete rastový e-shop, skôr či neskôr riešite výber skladových, kancelárskych či obchodných priestorov. Výber nemusí byť vždy jednoduchý a ide väčšinou o mimoriadne dôležité strategické rozhodnutia a veľké investície. Preto môže byť výhodné využiť služby špecializovaných partnerov, ktorí majú potrebné know-how, poznajú trh a vedia pomôcť vybrať ideálnu nehnuteľnosť pre váš e-shop. O problematike výberu nehnuteľnosti pre e-commerce sa náš Michal Král rozprával s Braňom Jendekom, zo 108 Agency, ktorá pomáhala pri výbere nehnuteľnosti pre top hráčov ako Dedoles, Zásielkovňa, FHB, Berlin Brands Group či eDelia. Užite si rozhovor! Rozhovor si môžete pozriť aj ako video v top kvalite na: https://youtu.be/BKmHeBKUUpg Aktuálnu ponuku skladových priestorov nielen pre e-commerce si môžete pozrieť aj na www.skladuj.sk. Tip 1: Dajte nám follow a budete o nových videách informovaní ihneď po zverejnení. Tip 2: Naše rozhovory môžete počúvať aj s parádnym videom z Forbes Business Lounge na našom Youtube kanáli: https://www.youtube.com/pricemaniaacademy. Tip 3: Ďalšie videorozhovory a články nájdete aj na blogu Pricemania Academy: https://www.pricemaniaacademy.sk/blog. Tip 4: Pri výbere kvalitných dodávateľov odporúčame sledovať aj náš projekt https://www.ecommerce-katalog.sk.
Jakub Žilinčan je marketingový riaditeľ pre strednú a východnú Európu medzinárodnej e-commerce spoločnosti Berlin Brands Group.V 131. epizóde Podnicastu porozprával o tom, ako robia marketing pre viac ako 2500 produktov, z akej značky rebrandovali a vytvorili BBG, v čom majú pri predaji výhodu, ale aj o tom, aké KPIs si určujú v rámci cieľov.Detailnejšie povedal: koľkých ľudí má na starosti (3:56),čo je hypergrowth (4:27),či korona pomohla alebo uškodila ich biznisu (4:50),aká je ich marketingová stratégia (6:34),z akej značky rebrandovali BBG (9:33),čo ich motivovalo skupovať značky (9:57),ako si stanovujú ciele (10:52),v čom majú pri predaji výhodu (13:23),aké KPIs si určujú v rámci cieľov (14:00),aký veľký je tím premium customer supportu (16:40),aká je ich firemná kultúra a aké sú ich hodnoty (17:55),aký trh a segment ich prekvapil (19:38),ako kupujú brandy a ako oslovujú predajcov na Amazone (21:44),na čo kladú väčší dôraz? Či na EBITDU alebo na obrat (23:30),ako sa pohybujú multiplikátory a kto ich oceňuje (25:06),či kupujú celú zabehnutú značku alebo len určité produkty a aká je ich stratégia (26:03),aké sú ich distribučné kanály v skupine (27:17),aké marketingové kanály využívajú (30:03),ako sa snažia preraziť do offline priestoru (31:48),čo všetko využívajú v marketingovom mixe (33:20),či robia brand building pre BBG (34:36),ako definujú firemnú kultúru v BBG (35:17),či riadi všetkých 27 ľudí sám alebo má manažérov (37:30),aká je ich trojročná vízia (40:05),či je pre nich atraktívnejšia cesta akvizície alebo budovanie vlastných brandov (42:04). Všetky epizódy Podnicastu nájdete na podnicast.com alebo na Spotify, Apple Podcasts a Google Podcasts.Týždenný (ne)biznisový newsletter SEDMIČKA, v ktorom sa dozviete zaujímavé tipy a triky, môžete začať odoberať na podnicast.com/sedmicka.Ak nám chcete dať spätnú väzbu, máte nápad na zlepšenie alebo by ste v Podnicaste chceli počuť niečo konkrétne, napíšte nám na peter@podnicast.com. Ďakujeme, že ste s nami a počúvate Podnicast s Petrom Chodelkom.
Welcome to the Sprint to Profit Podcast for Amazon Sellers. This week we are speaking with Christian Salza who is the Managing Director for Global Expansion at Berlin Brands Group. We’re talking about some of the ins and outs about how Amazon sellers are selling off their brands to well-funded and organized companies who will purchase them and elevate the brands to new heights. We’ll also be diving into what it takes to get a favorable evaluation for you as a brand owner. To get some FREE training on what it takes to have a successful business to fuel your lifestyle, head to www.goteamreal.com to download our FREE training today. Also head to www.goteamreal.com/income to download your free INCOME calculator. Talking Points: 00:23 - Hello and Welcome 03:05 - Berline Brand Group’s main focus 05:33 - Berlin Brands goals 08:17 - What this means for Amazon and the level of competition in terms of niches 13:52 - The type of entrepreneurs Berlin Brands looks for 17:00 - Evaluating businesses and the process of acquisition 24:00 - How BBG makes it easy for entrepreneurs to reach their goals 28:25 - Getting in contact with Christian and Berlin Brand Group 29:52 - Conclusion Resources/Links: Money/Time Investment Tool: https://www.goteamreal.com/smartgoal Our Website: https://www.goteamreal.com/ Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/ Quotes: 13:01 - “Now you have Shopify, you have Amazon, you have a fulfillment provider… You have your podcast! Which can help people learn more and to educate themselves.” - Christian Salza 14:40 - “At the end of the day, what we’re looking for are strong Amazon listings and strong reviews.” - Christian Salza 23:28- “People know BBG and they trust us.” - Christian Salza 24:43 - “Some people go to a job interview and think they are only being interviewed. No, you need to interview the company too. Is this the company you want to work with going forward? It goes both ways.” - Christian Salza
Berlin Brands Group started on eBay 15 years ago. It is now a global ecommerce powerhouse, with over $300 million in annual revenue across a dozen or more brands. Managing Director Christian Salza addresses the company's acquisition process, its focus on technology, and more.
Christian Salza is the Managing Director of Berlin Brands Group, a firm that creates, acquires, and grows brands globally. At Berlin Brands Group, Christian manages M&A responsibilities and drives global expansion. Before this, he held senior roles at multiple firms that built and sold brands online. Christian has over 20 years of experience in corporate and start-up environments across Europe, the United States, and Asia. He is also a Board Member of Talentroad GmbH and a Member of YPO's Berlin chapter. In this episode… With the recent interest in FBA private label brands on Amazon, most aggregators and investors choose to focus solely on brands within this marketplace. However, buying Amazon-centric brands may be limiting your growth potential. So, how can you broaden your investments beyond Amazon? As Christian Salza advises, aggregators should consider buying brands in other e-commerce marketplaces. By optimizing the unique demand of each marketplace, you can scale your business to global success — without the limitations of the Amazon platform. This is the secret behind Berlin Brands Group, a firm that has been successfully acquiring and building private label brands for over 15 years. In this episode of the Buy Box Experts podcast, James Thomson interviews Christian Salza, the Managing Director of Berlin Brands Group, about the value of investing in FBA brands in different marketplaces. Christian shares his advice for buying brands outside of the Amazon marketplace and explains how his firm evaluates potential brands for sale. He also talks about Berlin Brands Group's strategies for achieving long-term success. Stay tuned.
Daniel Cronin und Markus Raunig diskutieren diese Woche folgende Themen: 00:00 - Intro02:44 - Blinkist Spot und Buchempfehlung 05:53 - Neuralink Affe spielt Pong mit Gedankensteuerung 13:09 - Tesla Model 3 ist Österreichs meist verkauftes Auto18:07 - Börsengang von Coinbase 22:38 - Pinkygate bei „Die Höhle der Löwen“ 30:53 - Amazon Arbeiter stimmen gegen eine Gewerkschaft37:05 - Berlin Brands Group & die neuen Hedge Funds40:38 - Corona Medikament & neuer Gesundheitsminister45:34 - Rockstars der Woche: Martin & Jürgen Pansy von Nuki und die Österreichische Post für die neue Paketzustellung direkt ins Vorzimmer.Hintergründe & weiterführende Links im Future Weekly Newsletter: futureweekly.substack.com- 25% auf das Blinkist Jahresabo:blinkist.de/futureweekly---Du hast Feedback, Ideen, Moonshots oder Predictions zu den heutigen Themen? Schick uns deinen Text oder ein Soundbite an podcast@austrianstartups.com und werde ein Teil der nächsten Episode.---Redaktion & Produktion: Elena Struber, Johanna Einsiedler, Julia Kruslin, Laura Fraissl, Laurenz Vavrovsky, Lena Silberbauer, Zlatimira Kuzmova---Musik (Intro/Outro): www.sebastianegger.com
Startup Insider ist ein Informationsservice der deutschen Startup- und Gründerszene. Unser Newsletter Startup Insider Daily (www.startupinsider.de) gehört zu den meistgelesenen Publikationen der Digitalbranche. Mit unserem täglichen Nachrichten-Podcast bringen wir diese Nachrichten ab sofort in die Audio-Welt, angereichert mit Experteneinschätzungen und -Kommentaren, Interviews und Hintergrundberichten. Nicht verpassen!
Die Corona-Pandemie hat Peter Chaljawski zu Beginn des Jahres ziemlich nervös gemacht, räumt der Gründer und CEO der Berlin Brands Group (BBG) im "Touch Point"-Gespräch ein. Zu Beginn des Jahres standen bei dem E-Commerce-Schwergewicht, das seit Jahren zu den größten deutschen Online-Händlern zählt, die Zeichen ganz auf Verteidigung. Diversifizierung der Lieferketten, hohe Hygienestandards bei den asiatischen Lieferanten, sogar eine hauseigene Corona-Warn-App für die Mitarbeiter in den europäischen Logistikzentren - das alles setzte BBG innerhalb kürzester Zeit um.