Podcasts about rebuy

Chapters 00:00 Introducción y Reconexión 03:01 Reconocimiento y Experiencias con Klaviyo 05:53 Desarrollo de Productos y Feedback 09:02 Estrategias de Marketing y Costos de Adquisición 11:49 Importancia del Valor Promedio de Orden 14:52 Aumento de Rentabilidad y Estrategias de Retención 18:03 Análisis del Lifetime Value y Estrategias Financieras 22:19 La Importancia del Volumen en los Negocios 27:24 Mentalidad de Ahorro vs. Inversión 29:20 Estrategias de Pop-Up y Análisis de Datos 36:06 Optimización de Recursos y Experiencia del Cliente 40:04 Ejecutar y Aprender en el Mundo Empresarial   Recursos mencionados en este episodio:

 Takeaways Las colaboraciones deben ser genuinas y bidireccionales. Las automatizaciones son clave para el éxito en e-commerce. La serie de bienvenida ayuda a capturar clientes potenciales. El costo de adquisición de clientes está en aumento. Más tráfico no soluciona problemas de conversión. Es crucial entender el valor de vida del cliente. Las automatizaciones deben ser personalizadas según el cliente. El abandono de carrito es una oportunidad de venta. La visualización de estrategias ayuda a la comprensión. Los recursos gratuitos pueden facilitar la implementación de automatizaciones. Chapters 00:00 Introducción y Agradecimientos 02:31 Importancia de las Automatizaciones en E-Commerce 09:03 Serie de Bienvenida: Capturando Clientes 18:24 Valor de Vida del Cliente y Retención 19:48 Automatización de Abandono de Navegación 23:41 Automatización de Abandono de Carrito 27:07 Visualización de Automatizaciones y Recursos 31:59 Cierre y Próximos Pasos   Recursos mencionados en este episodio:

HonestAF Show Episode #293 Rebuy or Regret Barbaranne and Daniella give you the scoop on products they're buying again and the ones they regret. From hair, body, skincare, gadgets, and makeup, they got you covered on all the things to stay away from or try. Daniella also tells a hilarious story about her puppy, Hank that will leave you in stitches. Also, on an all-new FlicsAF, Daniella discusses the two films she is looking forward to watching! Check out more shows and join the real conversations with the HonestAF Show. As always, we thank you for watching, subscribing and listening! Follow us on social media at: Instagram: @HonestAFShow TikTok: @honestafshowofficial Check out our Sephora Storefront, and shop all our favorite products and devices at: https://www.sephora.com/creators/honestafshow Learn more about your ad choices. Visit megaphone.fm/adchoices

key topics Trayectoria de Mau desde la magia hasta el e-commerce Estrategias para crecer en TikTok y Meta Ads Implementación de inteligencia artificial en negocios Creación de contenido viral y conceptos creativos Construcción de cimientos sólidos para escalar negocios Estrategias de campañas en Meta Ads Niveles de conciencia del consumidor y su impacto en marketing Optimización de creativos y análisis de métricas Escalamiento de negocios de e-commerce Importancia del contenido y creatividad en anuncios Chapters 00:00 Introducción y Expectativas del Webinar 02:51 El Viaje de Mau: De la Magia al E-commerce 05:55 Creación de Skindion y Estrategias de Marketing 08:50 Crecimiento en TikTok y Viralidad 11:46 Enfoque en un Solo Producto 14:59 Psicología en Ventas y Creatividad 19:00 Marcas que Inspiran: Ejemplos de Éxito 22:57 Estrategias de Contenido y Conceptos en SkinDion 27:48 La Dominancia de Meta en E-commerce 28:48 Arquitectura y Orquestación en la Era de la IA 31:59 Documentación y Visión en el Uso de IA 35:15 Desaprender para Escalar: La Importancia de los Cimientos 37:40 Automatización y Delegación en el Uso de IA 39:49 Agentes de IA: Mejores Prácticas y Recomendaciones 43:55 Estrategias de Meta Ads: La Nueva Era 47:42 Creando una 'Película' en Meta Ads 55:38 Promesas y Mensajes Claros 59:15 Estrategias de Creativos y Conciencia del Producto 01:01:42 Optimización y Análisis de Métricas 01:09:53 Iteración y Mejora Continua 01:15:13 Inversión en Educación y Plataformas de Marketing 01:23:06 La Importancia del Marketing In-House 01:25:26 Estrategias de Publicidad: Google Ads vs. Meta 01:27:32 La Creación de Creativos en E-commerce 01:29:17 Cierre y Dinámica de Asesoría Recursos mencionados en este episodio:

00:00 - Introducción a la historia de Need Beauty y Andrea Jaschek 01:15 - Cómo empezó en el ecommerce sin plan de negocio y con qué productos 02:45 - El crecimiento inicial y la estrategia de contenido en redes sociales 04:10 - La importancia del community building y la confianza en los clientes 05:30 - Cómo la pandemia aceleró su negocio y la formalización de marcas 07:00 - Estrategias para aumentar el ticket promedio con descuentos escalonados 09:20 - La relación con proveedores y negociaciones iniciales 11:15 - La transición a productos formales y la formalización del negocio 13:00 - La reestructuración del sitio y marketing orgánico y pagado 15:10 - Escalar ventas hasta romper la barrera del millón mensual en 2022 17:30 - La utilización de contenido de calidad y contenido en TikTok 19:45 - Cómo la experiencia de cliente y comunidad diferencian a Need Beauty 21:55 - Uso de herramientas digitales y AI para operaciones y análisis 24:30 - La apertura de tienda física y expansión en Ciudad de México 26:50 - Cómo Andrea gestionó su equipo y la importance de la rentabilidad 29:10 - Estrategias de marketing en etapa de escalamiento y medibles clave 32:30 - La importancia de aprender y adaptarse en el negocio ecommerce 35:00 - Tácticas para optimizar tasas de conversión y reducir abandono de carrito 37:15 - Herramientas digitales y AI que ha integrado en su proceso 39:45 - Planes futuros y la visión de seguir creciendo en ventas y presencia física 42:20 - El valor de la comunidad y la creación de contenido para la marca 45:05 - La inversión en calidad y la selección cuidadosa de socios y agencias 48:00 - La importancia de la paciencia, la reinversión y el aprendizaje continuo 50:10 - Cómo Andrea combina operaciones online y tiendas físicas para crear experiencia integral 52:40 - La apertura en Ciudad de México y futuros puntos de venta 55:00 - Estrategias en TikTok Shop y nuevas plataformas de ventas 57:45 - Uso de herramientas AI y automatización para gestión y análisis 60:30 - Ejercicios prácticos y herramientas recomendadas para mejorar conversiones 63:50 - Cómo crear programas de lealtad efectivos y estrategias de retención 66:40 - Resultado y análisis del programa de lealtad y la comunidad de clientes fieles 68:30 - La importancia del contenido y la relación cercana con marcas y clientes 70:00 - Cierre y agradecimientos, y cómo seguir en contacto para aprender más Recursos mencionados en este episodio:

Takeaways Cómo el contenido visual y textual, apoyado en IA, puede mejorar la percepción y venta de productos. La categorización estratégica de productos en niveles de lujo y cómo influye en las decisiones de compra. Optimización del UX/UI: desde comparadores, paquetes personalizados y gamificación para incrementar el ticket promedio. La relevancia del control del piano económico: conocer y jugar con los unit economics y márgenes para decisiones comerciales efectivas. Estrategias de descuentos escalonados, bundles y uso estratégico de countdowns y contador psicológico. La visión de Esme sobre la planificación y tiempo necesarios para temporadas altas como Hot Sale y Buen Fin. Métricas clave y KPIs a monitorear regularmente para impulsar el seguimiento en e-commerce. La importancia del trabajo en equipo y colaboración con agencias para resultados sostenibles. Tendencias futuras: integración de AI en plataformas como Shopify y el uso de contenido generado por usuarios. Chapters 00:00 - Introducción y contexto del caso Atlas y Spring Air  02:24 - La evolución del canal de e-commerce y etapas iniciales  07:22 - Diagnóstico del canal hace dos años y principales cambios estructurales  10:54 - Migración de Vitex a Shopify y beneficios obtenidos  13:17 - Generación de contenido y uso de IA para imágenes lifestyle  15:21 - Diseño de contenido "Reasons to buy" de marca y producto  19:26 - Mejoras en UX/UI: comparadores, paquetes y gamificación  22:07 - Optimización del checkout y consejos para Shopify Plus  25:47 - Estrategias de contador en sitios y páginas de producto  28:17 - La gestión del pilar estratégico: juego con márgenes, bundles y descuentos  31:50 - ¿Qué es un piano y cómo jugar con él para maximizar beneficios?  32:42 - La importancia del control de unidades económicas  36:26 - Categorización de productos y su impacto en ventas  40:06 - Educación del cliente y transformación técnica a beneficios claros  43:23 - Estrategia de performance marketing y métricas de adquisición  48:42 - KPIs relevantes y seguimiento en e-commerce  50:32 - Lecciones clave y errores comunes en operación de tiendas online  54:25 - Tiempo de planeación para temporadas altas  56:00 - Cierre, colaboración en equipo y próximos pasos Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Takeaways:El crecimiento real empieza por entender los números del negocio, no solo las ventas.El margen neto debe considerar logística, marketing, operaciones y costos ocultos.El live shopping ya no es una tendencia, es un canal activo de venta y comunidad.No necesitas TikTok Shop para hacer live shopping, puedes integrarlo directamente a tu tienda.Las stablecoins como USDC permiten pagos 1 a 1 con el dólar, reduciendo fricción y fees.Aceptar nuevos métodos de pago abre oportunidades para ventas internacionales.La estandarización de catálogos permitirá que productos aparezcan directamente en búsquedas hechas desde plataformas de IA.El ecommerce se está moviendo hacia experiencias más directas, conversacionales y automatizadas.Prepararse para estas infraestructuras hoy es una ventaja competitiva para 2026.Chapters:00:00 - Introducción y contexto del ecommerce en 202603:30 - Enfoque, delegación y crecimiento estratégico07:00 - Importancia de entender los números reales del negocio11:00 - Costos, márgenes y el concepto de “marketing tax”15:00 - Live shopping como canal de venta y comunidad20:00 - Integración de live shopping con Shopify y automatizaciones25:00 - Pagos con stablecoins y oportunidades internacionales31:00 - Reducción de fees y fricción en ecommerce36:00 - Catálogo universal y productos visibles en plataformas de IA41:00 - Cómo prepararse para el futuro del ecommerce Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this BFCM 2025 breakdown, Eric chats with Pilothouse's Head of Ecom Grayson Rudzki and Lead Strategist Abby to unpack what actually worked, what flopped, and how smarter strategy beat brute-force ad spend.For DTC marketers running paid, creative, or lifecycle retentionHow Pilothouse beat Meta's creative fatigue warningsWhat "targeting with creative" really means in 2025Why retention—not acquisition—won this yearTactics for using AI without generating slopReal BFCM ads that moved the needle (with examples)Who this is for: Founders, brand-side marketers, and media buyers looking to de-risk spend and boost lifetime valueWhat to steal:The "persona-led Christmas card ad" concept that crushedHow to diversify creative for open targeting without burning outSimple Rebuy tweaks that doubled items per orderTimestamps00:00 AI reshaping BFCM strategy and creative testing02:00 Record BFCM performance numbers and key takeaways04:00 Why retention, baseline revenue, and loyalty mattered most06:00 Real examples of AI workflows that saved teams time08:00 Outdated playbooks vs the need for real strategists10:00 Meta Andromeda, creative fatigue, and targeting with creative12:00 Persona-driven creative example that drove conversions14:00 Humor, culture, and relevance in winning ad creative16:00 Diversified creative performance and lowered CPMs18:00 The new state of UGC and authenticity on Meta20:00 Post-click strategy, bundles, and conversion wins22:00 2026 resolutions: intuition, creativity, and human strategy24:00 Hero apps of the year: Rebuy, Triple Whale, and resultsHashtags#BFCM #Ecommerce #EcommerceMarketing #DTC #MetaAds #FacebookAds #PerformanceMarketing #AIinMarketing #BlackFriday #CyberMonday #MarketingStrategy #CreativeStrategy #AdBuying #TripleWhale #Rebuy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF571Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Takeaways:Preparar ofertas y campañas con anticipación es crucial para el Buen Fin.Usar anuncios probados y directos maximiza la efectividad de las campañas.Ajustar el presupuesto según el rendimiento diario es esencial para el éxito.WhatsApp ofrece tasas de apertura y clics más altas que el correo electrónico.La segmentación adecuada de audiencias maximiza el impacto de las campañas.Revi se integra con Shopify para facilitar la gestión de campañas de marketing.Las campañas pequeñas pueden ser muy efectivas, especialmente con recordatorios.La personalización de mensajes es clave para que parezcan más personales y efectivos.Chapters:00:00 - Introducción al Buen Fin03:00 - Estrategias de Anuncios06:00 - Uso de WhatsApp para Marketing09:00 - Segmentación de Audiencias12:00 - Integración de Shopify y Revie15:00 - Errores Comunes y Consejos18:00 - Impacto de las Campañas Pequeñas21:00 - Flujos Automatizados24:00 - Importancia de la Personalización27:00 - Limitaciones Técnicas y Soluciones  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠Welcome to the episode: we've got Jordan Gordon back on the mic — the guy leading email, retention and CRO at Pilot House, with 25 years in ecommerce under his belt.Role‑Based Hook (for DTC growth/marketing audience):For DTC founders & growth marketers scaling from $5M–100M in revenue, this is your CRO check‑list for Q4.Here's what we dig into:Why your headline conversion rate is a shaky metric — and why “direct conversion” gives you better signal.The one page type (your top product page) you can fix in time for Black Friday to move the needle.How to push “bundling and recommendations” tools to unlock +8–30% lift in AOV with zero extra ad spend.The eight choke‑points across homepage → category → PDP → cart/checkout you must optimize right now.Real copy & button tips: How a tiny phrase (“Feel organic again”) can flip the homepage from meh to go‑time.Who this is for: DTC brand leads, ecommerce CRO/optimization folks, retention & growth marketers who already run advertising and now need to tighten the funnel.What to steal:Run quick benchmark: Are you hitting 5‑7% Add‑to‑Cart, ~2% conversion, ~1.25% direct conversion in Shopify?Pick your top 3‑5 PDPs and make them ultra‑fast (under 3s load) using a tool/tech stack like Niche.Install a bundling/recommendation engine (like Rebuy) across the site and measure +8% lift in AOV by pushing “people like you bought this + add it” flows.Timestamps00:00 Highest Leverage CRO Insights for Q402:10 Benchmarking Add-to-Cart and Conversion Rates04:45 Why Direct Conversion Is a Better Signal07:00 Speeding Up PDPs with Niche for Instant Wins10:05 Boosting AOV with Rebuy Bundling13:00 The 8 Critical Website Choke Points15:45 Optimizing Copy Around Key Conversion Areas18:20 Homepage Strategy for High-Volume Traffic21:40 What Big Brands Get Right on Their Homepages24:30 Final Q4 CRO Checklist and Fast WinsHashtags#dtcpodcast #q4ecommerce #cro #conversionrateoptimization #ecommercetips #shopifygrowth #blackfridayprep #aov #d2cbrands #onlinescaling Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF559Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

TakeawaysEl e-commerce enfrenta constantes sorpresas en la demanda.La planificación de inventario es crucial para el éxito.La experiencia del cliente es fundamental para la lealtad.Las promociones deben ser claras y atractivas.El uso de SMS marketing puede ser muy efectivo.La segmentación de clientes mejora la comunicación.Las herramientas tecnológicas son esenciales para la gestión.La retención de clientes se logra a través de experiencias únicas.La colaboración con influencers puede impulsar el crecimiento.La adaptabilidad es clave en el mundo del e-commerce.Chapters00:00 Desafíos en la Predicción de Inventario02:56 Crecimiento y Estrategias de Birdman05:37 La Experiencia de e-Commerce en Birdman08:56 Manejo de Fraudes en Ventas11:49 Preparación para Temporadas de Alta Demanda14:43 Estrategias de Adquisición de Clientes17:37 Innovaciones en Comunicación y Segmentación21:01 Retos y Oportunidades en el D2C23:50 Estrategias de Promoción y Bundles26:44 Uso de SMS y WhatsApp en Marketing29:45 Seguridad y Fraude en el e-Commerce36:04 Fraudes y Estafas en el Comercio Electrónico37:26 Estrategias de Mailing y Segmentación42:46 Posicionamiento en Marketplaces46:30 Gestión de Datos y Métricas en Campañas53:15 Fidelización y Recompra de Clientes  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

Atrenew Aktie: Das Rebuy aus China mit starkem profitablen Wachstum mit gebrauchten Produkten

TakeawaysLa experiencia del cliente es clave en el e-commerce.El merchandising digital debe reflejar el merchandising físico.Las fotos de productos deben ser de alta calidad y consistentes.La estructura del producto es esencial para la navegación.Los sistemas de POS deben estar integrados con el e-commerce.La data es fundamental para la toma de decisiones.Errores comunes incluyen la falta de categorización adecuada.La experiencia del cliente debe ser seamless entre canales.Las métricas de conversión son cruciales para el éxito.La educación del cliente es parte del proceso de transición.Sound Bites"La experiencia digital debe guiar al cliente.""La data es lo más importante en el e-commerce.""La experiencia del cliente debe ser seamless." Chapters00:00 Introducción y Conexiones Personales04:45 Trayectoria en el Retail y E-commerce10:11 Merchandising: De lo Físico a lo Digital15:03 Estrategias de Presentación de Productos20:06 Errores Comunes en Merchandising Digital28:04 La Importancia de las Imágenes en E-commerce31:11 Desafíos en la Captura de Imágenes de Productos34:07 Conectando Tiendas Físicas y Online36:44 La Experiencia del Cliente en el Comercio Unificado38:37 Unificando Sistemas de Venta40:34 Cierre y Contacto con Carla Irizarry  Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

TakeawaysLa importancia de asistir a conferencias relacionadas con tu industria.El AI debe ser visto como una herramienta de amplificación.Prepararse con antelación para Black Friday y Cyber Monday es crucial.La creatividad en las ofertas puede marcar la diferencia.Las relaciones personales son fundamentales en el mundo de los negocios.La educación continua es esencial para mantenerse competitivo.Entender el comportamiento del cliente es clave para el éxito.El uso de checklists puede facilitar la preparación para eventos importantes.La innovación no solo es tecnológica, sino también en estrategias de marketing.La colaboración en equipo fortalece las relaciones laborales.Descarga en nuestra bio de Instagram tu checklist para prepararte para BFCM.Sound Bites"K-BOSS by Klaviyo fue extremadamente gratificante.""El AI amplifica y hace más eficiente.""La creatividad es clave en el marketing."Chapters00:00 Bienvenida y Contexto de K-BOSS06:12 Perspectivas sobre AI en el Comercio Electrónico07:34 Preparación para Black Friday y Cyber Monday14:28 Checklist y Recursos para el Éxito15:54 Cierre y Próximos Episodios Recursos mencionados en este episodio: ✅ Descarga tu checklist BFCM aquí: ed-digital.com/BFCM

TakeawaysCarlos Goico comparte su experiencia en el e-commerce.Booksell permite vender libros sin tener inventario.El dropshipping puede tener una connotación negativa.La comunidad es clave para el éxito en ventas.Es importante enfocarse en un nicho específico.La automatización es el futuro del e-commerce.El marketing digital es esencial para generar ventas.Los errores comunes incluyen no curar adecuadamente el inventario.La tecnología puede facilitar la búsqueda de libros.El futuro de Booksell incluye expandir su oferta de productos.Sound Bites"El dropshipping no es dinero fácil.""La comunidad es clave para el éxito.""El futuro de Booksell es prometedor."Chapters00:00 Introducción al E-Commerce y la Venta de Libros02:48 La Historia de Carlos Goico y su Pasión por los Libros05:38 Booksell: La Solución para Vender Libros Sin Inventario08:23 El Modelo de Dropshipping en el Mundo de los Libros11:29 El Proceso de Venta y Logística con Booksell14:01 Desafíos y Oportunidades en el E-Commerce de Libros16:51 El Futuro del E-Commerce y la Automatización21:16 Modelo de Pricing y Margen de Ganancia23:11 La Importancia de la Comunidad en el Marketing25:41 Estrategias para Seleccionar Productos28:03 Uso de Tecnología y AI en el E-commerce30:46 Oportunidades de Venta Internacional34:21 Integración de Libros en Diversos Negocios    Recursos mencionados en este episodio:

TakeawaysWhatsApp se ha convertido en un canal esencial para el e-commerce en Latinoamérica. Revie utiliza WhatsApp para mejorar la comunicación con los clientes. WhatsApp ofrece tasas de respuesta más altas que el correo electrónico.Los programas de lealtad se simplificarán a través de WhatsApp. La frecuencia y segmentación son clave para evitar el spam. WhatsApp está emergiendo como un canal de comunicación directo y efectivo. Tener una base de clientes sólida es crucial para maximizar el retorno. Revie sigue explorando nuevas funcionalidades para el e-commerce.Sound bites"WhatsApp es un canal esencial para el e-commerce." "Revie mejora la comunicación con los clientes."  "La segmentación es clave para evitar el spam.""WhatsApp es un canal de comunicación efectivo." "Una base de clientes sólida maximiza el retorno."Chapters00:00:00 Introducción y Bienvenida 00:03:00 Trayectoria de Renata y Creación de Revie00:09:00 WhatsApp como Canal Clave 00:15:00 Estrategias de Comunicación y Retorno 00:21:00 Futuro de WhatsApp en el E-commerce 00:27:00 Conclusiones y Despedida Recursos mencionados en este episodio:

TakeawaysLa preparación anticipada es clave para el éxito en el peak season.El contenido y la repetición son fundamentales para la visibilidad de la marca.Entender la psicología del consumidor ayuda a crear mensajes efectivos.El precio debe ser justificado por el branding y la calidad del producto.Las métricas como LTV y CAC son esenciales para evaluar el negocio.El marketing interno permite un mayor control sobre la estrategia.Consumir contenido y aprender constantemente es vital para el crecimiento.La construcción de una marca sólida requiere tiempo y esfuerzo.Las campañas de descuentos pueden ser efectivas si se utilizan estratégicamente.La colaboración con freelancers puede ser una buena estrategia para escalar.Sound Bites""La clave es repetir ese mensaje una y otra vez.""""La psicología humana es la clave del marketing.""""El contenido está ahí afuera, consúmelo.""Chapters00:00Preparativos para el Peak Season02:52Experiencias de Emprendimiento y Estrategias06:00El Arte del Marketing y la Influencia09:07Creación de Contenido y Disponibilidad Mental12:06Psicología del Consumidor y Mensajes Efectivos15:08Estrategias de Lanzamiento y Presupuesto17:46Principios Básicos del Marketing y Pricing27:53Estrategias de Precios y Ventas33:33Métricas Clave en E-commerce46:21Marketing Interno vs. Agencias55:19Modelos de Agencia en E-commerce56:17Consejos para Crecer una Marca57:42Recursos para Aprender y Crecer01:01:15Dinámicas y Regalos para Participantes Recursos mencionados en este episodio:

Holly Beadle, CEO of HERA Clothing, joins Will Laurenson to share how she's building a fashion brand that prioritises profitability over hype. From narrowing product ranges and improving cash flow to expanding into new markets and using tools like Klaviyo, Yotpo, and Rebuy, Holly breaks down the strategies behind HERA's sustainable growth. They discuss the challenges of paid media, why CRM is outperforming ads, and how to stay focused in a saturated industry. Whether you're scaling a DTC brand or optimising for profitability, Holly's insights are refreshingly practical and grounded in real experience.

Puntos claveLa segmentación es fundamental para una estrategia de email marketing efectiva.Apunta a una tasa de captura de tráfico entre 4% y 6%.Las métricas de engagement ayudan a personalizar la comunicación.Shopify Flow automatiza tareas repetitivas en ecommerce.La comunicación post-compra mejora la retención de clientes.Cada marca necesita su propia estrategia de segmentación.La creatividad en las campañas puede generar mayor engagement.Integrar Klaviyo con Shopify Flow aumenta la eficiencia operativa.Las notificaciones automatizadas ayudan a recuperar ventas perdidas.Entender el comportamiento del cliente es clave para hacer marketing efectivo.Momentos claves del episodio 00:00 – Introducción a la automatización en ecommerce03:08 – Entendiendo la segmentación en Klaviyo05:47 – Captura de tráfico y tasas de conversión08:52 – Estrategias de segmentación según tipo de marca11:48 – Métricas de engagement y comportamiento del cliente14:49 – Estrategias de comunicación por segmento17:51 – Shopify Flow y la automatización de tareas23:36 – Cómo integrar Klaviyo con Shopify Flow29:26 – Estrategias de comunicación post-compra35:09 – Conclusiones sobre automatización y retención Recursos mencionados en este episodio:

Nicole Looker, Director of RevOps at Rebuy, shares how she scaled from solo operator to strategic leader - with a focus on stakeholder trust, soft skills, and team development.She breaks down why RevOps success isn't just about tooling, but about communication, prioritisation, and relationships.Expect insights on:Hiring for trust over technical perfectionManaging up (and out) across exec teamsBuilding autonomy and capability in new hiresCommunicating priorities without chaosWhether you're building your first RevOps team or managing one solo, this episode is a must.

Quaranteam – Book 1: Part 7 The ramifications of Covington's poker game play out.. Based on a post by CorruptingPower, in 25 parts. Listen to the Podcast at Explicit Novels. Chapter 19 The decision was made that whoever was dealing would sit out for those five hands and simply focus on the dealing. They also drew cards for seating order, lowest card dealing first, highest card starting with the big blind and the second highest being the small blind. Andy drew low card, which didn't bother him at all. It would be a chance to watch the others without having to divide his attention between his cards and his opponents. "So I can't help but notice that you said even the last place person takes home a woman," Andy said as he took his seat in the dealer's chair, "but your count doesn't have someone for sixth place. So which is it?" While he started to deal cards out to the players, Covington sighed, nodding. "I know, Andrew, I know. There is, in fact, a thirteenth girl in the pool, but I don't think anyone would want to take her over the other lovely women we have presented." He grabbed his phone from his pocket, tapping it to load up a picture. "She arrived on my doorstep last week, but when I told her what was expected of being part of my house, she refused. So I locked her up and she's been stewing, but even in her sexual frenzy, she's still refusing me, so I will give her as a prize to the person who comes in last." "Any woman in the pool should be in the pool, if you ask me," Andy said, dealing the last card. The man passed his phone over to Andy, a photograph of her on the screen. "If you insist, Andrew, then I suppose that will be fine. She is an athlete of some kind, and was supposed to be going to the Olympic Games, so she is quite fit, but she is extremely willful and stubborn, so she may be more trouble than she's worth." Once the cards were out, Andrew picked up the man's phone and looked down at the picture, recognizing her immediately. "Yeah, that's Piper Brown," Andy said. "She's a member of the woman's volleyball team. Hell, I think she won a gold medal in the last Olympics." He passed the phone over to Watkins, who looked and then passed the phone down the line, so everyone could get a look at her. A muscular, toned brunette with a stern look in the photograph, it was a marked change of how she often seemed in interviews, where she seemed warm and inviting. She looked like she wanted to beat the shit out of whoever was taking the picture, and the room she was in seemed spartan at best, barely more than a closet. "She definitely goes into the pool if you don't want her." "Agreed," Watkins said. "I'd likely take her over several of the other women on offer." "Even with her being a pain in the ass?" Covington asked. "Not all of us have such draconian house rules as you, Artie." Covington shrugged, then glanced at his hole cards. "Then into the pool she goes, I suppose. Check." The thing about televised poker is that many viewers don't realize is that the show is almost always a collection of highlights over a longer event, and that about sixty percent of poker hands have little to no action, other than the two players who have blinds in the pool debating which of them has the less crappy hand. Over the first five hands, only about a few thousand in chips changed hands, and Andy's first read felt like it was going to stand. Covington and Watkins were good card players, Vikovic played loose, Jacobson played tight and Haunton was an "any two'll do" kind of player, who was going to throw money into the pot on pretty much any hand with his tells written large across his face. After the fifth hand, Andy moved from the dealer's seat to his own chair and Covington moved to sit down at the dealer's seat. His first hand out, Andy drew Jack Ten suited in hearts, so he decided to stick around in the hand, since he was already the big blind. "Raise, one thousand." It was a bet designed to scare off anyone who didn't have a decent hand, but to Andy's amusement, all four other players decided they wanted to see a flop, so everyone called him. He was a little surprised to see Jacobson staying in, but he suspected the table might just be collectively testing the new guy. With the pot right, Covington deal out the three cards of the flop, nine of spades, seven of hearts and the queen of hearts. That gave Andy both an open ended straight draw and a flush draw, although he didn't have either the king or ace of hearts, so that made him a little nervous, but he decided he wanted to take the measure of his opponents, so he pushed another two thousand into the pot. Haunton and Jacobson both stayed in, but Watkins and Vikovic both folded, leaving three people in the game. The next card, the turn, did absolutely nothing to the board, a 2 of clubs. Technically, Andy was holding nothing, but he felt like his odds were decent to make something out of it at the river, and he wanted to come out guns blazing. So he decided to trap, and checked. Jacobson also checked, but Haunton thought he smelled weakness, so he added another thousand to the pot, a string bet designed to just pull a little more money out of what he thought was opponents in a weak position. Andy suspected the man was holding top pair, or maybe three queens if he was lucky, but he thought that Haunton would've thrown a lot more into the pot if he'd flopped trips, so Andy called, and Jacobson decided to fold, leaving just the two of them in the pot. The final card, the river, flopped and Andy felt the smile he was stifling behind his eyes. The King of Diamonds. He'd made his straight, and there wasn't a flush on the board. The worst he could do was split the pot. And Andy knew exactly what Haunton was going to do, so Andy simply checked. Haunton figured he had Andy on the ropes, so he pushed five thousand into the pot, and Andy smirked a little bit, and raised another five thousand in return. Haunton flinched visibly, but at this point, decided he was pot committed and clearly wanted to know whether or not Andy was bluffing, so after a minute or so of deliberation, he called. "Straight, king high," Andy said, flipping over the cards. Haunton flipped over the cards, even though he didn't have to, revealing that he'd stayed in with two pair, queens and kings. "Damn, you got me, new fish." The stack of chips was pushed over in Andy's direction, and Andy nodded. He'd just taken nearly twenty percent of Haunton's stack on the first hand. It might have been too strong an opening, but sometimes you just had to play the cards as they laid. For the next hour or so, players took turns mostly slowly redistributing the chips, although towards the end of the hour, Haunton made a very bad odds call, and went all in on two pair against Covington, who had limped into the pot and flopped trip deuces. Because Haunton had figured his two pair was rock solid, he groaned when Covington turned up his cards and took Haunton out of the game. Without so much as missed a beat, Haunton immediately said "Rebuy." A note was made and another stack of chips was brought forth and put in front of him. "Last place tonight's like not even playing at all, so might as well give it another go. Besides, I want to at least finish third one of these nights." He was next in line for small blind, so counted out the amount needed. "I wouldn't bank on that, the way you're playing," Andy said to him. "You need to learn how to evaluate your hand better, and stop making such loose wagers." "Shh," Covington said to him. "Nobody likes being told how to play better, Andrew." "Speak for yourself, Artie," Watkins said. "The minute you stop moving forward, you might as well be dead. Any tips for me, Andy?" he asked with a glimmer in his eye. "Yeah," Andy said, counting out his big blind. "Quit playing with your food so much. It's unbecoming. You had the mayor dead to rights two hands ago and everyone at the table knew it, and you still spent at least a minute's worth of all our time making a show out of it before you called him" Watkins, who was taking a turn at dealer, chuckled. "I see your point, although I do need to take my fun here and there when I can." "Fun has no place is business or poker," Vikovic said, glancing at his hole cards before matching the big blind. "I'm in." Covington and Jacobson stayed in, and Haunton, sensing an opportunity, raised on small blind, the value of the pot, a move Andy didn't think the mayor was capable of. All the players were sitting on decent hands, but at least half of them were hoping to go fishing, wanting to see a flop for a chance to pick up a decent sized pot. Now that the pot had grown, however, it was time to see who was going to stick around when the price went up. Andy glanced at his hole cards for the first time. When he was the big blind, he never bothered looking at his cards until the action came to him, mostly so that there was no possible way to give anything away to his opponents. He peeked at the two cards and found pocket cowboys waiting for him, two kings. So Andy matched the bet and said "Call." Vikovic matched the bet, to no one's surprise, as did Covington, but Jacobson folded, clearly having a questionable hand that only got more questionable with this much money in the pot. Andy put him on a low set of suited connectors, maybe a 7 8 or so. Watkins, as the dealer, was out of the hand. One of the other reasons Andy had suggested that they each take turns as dealer was that it would cut into bad streaks, giving players who were on tilt a moment to deescalate their frustrations and get their head back in the game. The flop hit, and Andy was a little annoyed by it. Three of hearts, eight of diamonds, jack of spades. The fact that it was a rainbow flop meant that anyone hoping to get a flush was seeing their odds rapidly dwindling, needing the next two cards to be of the same suit (and to be holding two of that suit) to hit. It also wasn't great for a straight, although Andy could see Haunton or Vikovic staying in with a nine ten suited, which would leave them sitting on an open ended straight draw. There was also the chance that one of the other men was sitting on fishhooks (a pair of jacks) and had just flopped a set, but neither Vikovic or Haunton seemed visibly excited enough to have done that. Covington was still a pain in the ass to read. Haunton decided to play it cool. "Check." Andy saw no reason to turn up the heat, so he followed. "Check." "Raise 2k," Vikovic said. "Call," said Covington. "Call," said Haunton. "Call," said Andy. It was a value bet, adding to the pot, but certainly not causing him to get scared, as Andy felt like he was still sitting on top hand. All of the chips were pushed into the center, and then Watkins flipped over the turn card. "King of Hearts." Andy did his best to keep his expression as neutral as possible, although on the inside, he was doing cartwheels. He'd just hit a set, and now he felt like he was definitely the best hand on the board. He wasn't first to act, though. "Check," Haunton said. "Check," Andy repeated. He could've bet here, but the best thing to do was to let someone else make the first stab at the pot. He suspected either Vikovic or Covington would try and push a large bet in, fronting as if they were sitting on a pair of kings, or maybe a king and a jack. Best to let them make the first move and then come in to take it from them. "Raise 20k," Vikovic said. There it was. Someone clearly trying to buy the pot, hoping he could bluff strength into players who were displaying weakness. "Fold," Covington said, tossing his cards to the dealer. That brought the action to Haunton, who had literally just rebought his way into the game a few minutes ago. The mayor thought for a long moment before he pushed the entire stack forward. "All in." Andy sighed for a moment, and looked again at the board, making sure he had a solid read on it. If he called Haunton and lost, the mayor would more than double up if just one player called him and lost. Vikovic had made a big push, but Andy was almost certain he couldn't wait to fold, just to get away from this disaster of a hand before it got worse for him. Which meant Andy would be taking in about 80k if he took down the hand. The more he thought about it, the more certain he was that Haunton had being playing cool when he'd flopped trip jacks, and in doing so, had bought Andy enough daylight to see the king to make his own set for next to nothing. It felt like a long wait, but eventually Andy spoke. "Call." "Too rich for me," Vikovic said, mucking his cards even as Andy was speaking. "I fold." "Shouldn't have tried to buy the pot," the mayor said, laughing as he turned over his cards. It wasn't a pair of jacks, but a jack and a king, giving him two pair. "Two pair. Nervous yet, new fish?" Andy smirked. "A little, but not that much," he said, flipping over his pair of kings. Haunton immediately got up from the table, tossing his hands into the air. "C'mon, you gotta be kidding me! Come on, jack! Come on, jack!" "Odds aren't good for you, Mr. Mayor," Covington said. "Enough discussion!" Vikovic said. "Give us a river." Andy was a deadlock. Haunton was wrong. If a jack came up, he would still win the pot, as it would simply give both men a full house, and Andy's would still be better. Haunton was drawing dead, and he simply didn't see that. When the last card was flipped, it was the six of diamonds, not changing the board at all anyway. "Fuck!" the mayor shouted, before getting up from the table. "I should've bet on the flop." "It wouldn't have mattered," Andy said as he pulled the mound of chips his direction. "I was still holding top pair at that point. I would've called you." "Take a few minutes and go get a drink, James," Covington said to the mayor. "As for the rest of you, we have ourselves a new chip leader. And thankfully, his streak will be interrupted now by a turn at the dealer's seat." Andy grinned. "Sure, give me just a minute to get my chips sorted and stacked." All said and done, Andy was clearly well ahead, sitting on a little over 225k of the 650k chips in play. Covington was in second, with 145k, Watkins in third at 120k, Jacobson at 90k and Vikovic at the bottom with 70k. Over the next five hands, Covington did very well for himself, knocking out Vikovic, who rebought in, bringing the chip pool up to 700k, moving himself within spitting distance of Andy's pool. And just after Vikovic bought back in, it was time to change dealers again, and Andy moved out of the dealer's seat, and Covington moved to take it. "I thought you said not to buy back, Vikovic," Andy said, moving back to his stack of chips. "It's what you call a value bet, yes?" Vikovic said. "In fifth place, I would simply have one woman. I can get one woman. And last pick is of no desire to anyone. So if I go home empty handed tonight? Is okay. I take my stab at glory." Two hands later, Andy made a big bluff and got caught with his hand in the cookie jar, costing him 40k, but he immediately turned it around, and the following hand busted Jacobson out. Jacobson declined to rebuy, happy to go home with someone rather than empty handed. On Covington's last hand as dealer, Vikovic decided to make a last stand, and Watkins called him on it, knocking Vikovic out in fourth. "With only three of us left in the game, might I make a suggestion?" Covington said. "At this point, I think we should simply rotate between the three eliminated players as dealers, while the three of us remain in the game at all times. Is that acceptable to everyone?" "Sure," Watkin said, "the more action the better." The mayor sighed, bringing his glass of scotch over to the dealer's chair, sitting down. "Yeah, okay. No offense, Rook, but I hope Artie busts you hard." Andy shrugged. "Can't make friends with everyone." He was thirsty, but he would be damned if he was going to make the girl behind the bar do an ounce of work on his behalf. "So c'mon, let's get some cards out." Around ten thirty, Andy was starting to get nervous. He'd dropped down to third place after a couple of unlucky river cards in a row. Then Watkins went all in on Andy. Andy clearly couldn't cover the spread, but Andy called, and Covington decided to get out of the way instead of making a side pot. Thankfully, when the cards were turned over, Andy held the better hand, and the river finally flowed his direction. That doubled him up and put him back in the game. Watkins confidence was shaken, and over the next hour, he never really recovered, playing a bit too reckless and loose. Once Andy and Covington smelled weakness, the two honed in, taking turns chipping away at him until finally Watkins went all in, and just before midnight, Andy took him down. "You want to rebuy?" Covington asked him. Watkins laughed, shaking his head. "Taking three from the pool is more than enough for me. You two titans have fun duking it out." "You ready for this, Andrew?" "Don't you worry, Arthur," Andy said. "Let's see who hits felt first." With only two players, they were always going to be trading turns between little blind and big blind. As soon as Covington looked at his hole cards, he immediately called "All in." Andy smirked a little, not having even looked at his own cards yet. He'd suspected Covington would've tried something like this, just constantly firing at the blinds, trying to chip them away, using his big stack to bully Andy's weaker stack. He glanced at his cards, then nodded. "Okay. Call." Covington blanched. He turned over his cards, revealing Jack eight, not even suited. He'd expected Andy to just back off and let him chip away a set of blinds, and was not happy that Andy hadn't done so, growing even more frustrated when Andy flipped over a pair of nines. "How do you start with a pocket pair?" "Maybe it's a hint you shouldn't go so aggressive right out the gate," Andy replied as Watkins dealt out the flop. As soon as the cards were upturned, Andy could practically feel the anger boiling out of Covington. Andy had flopped the nuts, a six and the other two nines. At that point, it was a formality of just dealing out the last two cards, as Andy was guaranteed the winning hand with four of a kind. Right out of the gate, Andy had doubled up. As the next hand was being dealt out, Covington hadn't even seen his cards and immediately said "All in." He was fully on tilt, and wanted to try and reclaim his confidence. He didn't even look at his two hole cards, simply staring Andy down, practically daring him to get into the hand. Andy knew the stakes were a great deal higher on this hand, and so he took the time to look at his hole cards, a slight laugh escaping his lips. He couldn't try and read his opponent so he had to decide if his hand was good enough for the risk. And the two cards he had were affectionately known as Big Slick, Ace King suited, this time in spades. It wasn't a pair, but playing against two random cards, his odds were good. "Sure, let's dance. Call." "You don't respect me, do you, Andrew?" Andy grinned, giving a little shrug. "You didn't even look at your cards, Arthur. How am I supposed to respect that? If you aren't going to respect your opponent, why should he respect you in turn? And you're just firing into the pot, hoping that you can buy a few blinds to chip away at my stack. But you have no idea what's under there. And I've got Big Slick." He flipped over his cards. "How about you?" Covington was turning almost scarlet red with anger, and turned over his cards, revealing just a six of spades and a three of hearts. "This is ridiculous." "Artie," Vikovic said, "you didn't even look at your cards. What are you thinking?" "I'm thinking this shitstain has been a pain in my ass all night long and I wanted to bury him." "And that's the problem, Arthur," Watkins said, putting out three cards for the flop. "You aren't thinking about the cards and you're thinking about your opponent." The first card on the flop was the six of hearts, giving Covington a pair and a moment's hope, but the second card immediately dashed that, revealing the Ace of Hearts. The third card, a ten of clubs, didn't affect the board at all. With the turn came the three of spades, putting Covington back in the lead for a moment, with two pair, until the last card came out, the King of Hearts, pairing Andy up to two pair as well. Covington practically snarled as he counted out the chips, pushing them over, his stack now a quarter the size of Andy's. "You've got more luck than a goddamn leprechaun, Rook." Watkins stood up, and Jacobson sat down to take a turn at dealer, washing the cards through he Shufflemaster again. Typically the break as the dealer changed was enough to let a player cool off, but Covington was still off balance as they started up again. When the next set of two cards were dealt, Andy was back on the small blinds, and so was the first to act. He'd glanced at his cards and said, "Call." Covington was gunshy now, and simply said "Check," as he was desperate to see a flop and get more information. The flop came down Ace of Hearts, seven of spades, three of clubs. Immediately, Covington said "All in." Andy stopped and did the math in his head. "Yeah, okay. Call." "Two pair," Covington said, flipping over the Ace of Spades and the three of hearts with an angry gusto. "Take that, you lowbrow piece of shit! Time for me to get my money back." Andy shook his head with a wry smile. "Not so fast, Arthur." Andy turned over his hole cards, the seven of hearts and the seven of clubs. "I like my odds here." "Another goddamn pocket pair! This is ridiculous!" "I probably would've folded if you'd bet at the blinds, but you let me see a flop for cheap, so midlevel pocket pair seemed okay." Jacobson turned over the turn card, and Covington immediately let out an undignified cheer, as the three of diamonds. "Yes! Full house! Suck it! Give me my money!" "He still has a few outs, Artie," the mayor warned. Andy was actually leading, but Jacobson just couldn't see it. He was sitting on a full house, sevens over threes, and Jacobson was sitting on threes over aces, which was the lower hand. Players tended to get wound up, so they often refused to think about everything, but Watkins had that knowing smile, so Andy knew he had spotted Jacobson's error as well. Jacobson needed either another three or another ace to pull victory from the jaws of defeat. "No! I refuse to believe I'm going to get blown out by some random river card!" "So show us river already," Vikovic said. And Jacobson placed down the last card with a thump that resounded throughout the room like a clap of thunder. The seven of diamonds. That meant that Covington had a full house, threes over aces, but Andy's four of a kind had blown it out of the water. "The absolute luck on you," Covington growled. Andy had gone from 110k to 220k to 440k, making him the chip leader now. He could, if he wanted, use Covington's own tactics against him. But Andy liked to play smart. On the other hand, Covington was so tilted now, he could probably be goaded into a sloppy play. And if Andy could get Covington to go all in again, he'd be down to the felt and this stupid game would be over. Maybe, just maybe, it was worth the risk. It seemed like the time to goad the millionaire a little more, just to see if Andy could completely tilt him. "Maybe we should see how strong my luck's running right now then, huh?" Andy said as new hole cards slid in front of him. "Tell you want, Artie." He figured this singular use of the man's nickname would give him even more of a severe nudge. Andy had been calling him Arthur all night long, but now, the nickname Artie sounded condescending as fuck. "I'll look at one, just one, of my two hole cards here, and if it's higher than a eight, I'll go all in without even looking at the other card. How about that?" "You do whatever you want, boy, and I'll show you how a real man plays cards." Covington was blind with rage, and there was a carelessness flaring up behind his eyes, as Andy lifted up one of the hole cards to peek under at it. "Okay," Andy said. "All in." "You're bluffing!" Covington said, slamming his fist on the table hard enough to knock the stacks of chips loose. "Call!" "Now Artie," Andy said, smug grin on his face, "are you sure that  " "I Said Call Goddamn It!" Andy flipped over the one card he'd looked at, the Ace of Hearts, but left the other card face down, as Covington flipped over his cards. The man had looked at them this time, and was sitting on a pair of sixes. "Aren't you going to turn over your other card?" Andy shrugged, that sly smile on his face. "In a minute. Let's see the flop." The flop came down six seven ace, giving Covington a set, while Andy was sitting on a pair of aces. The turn was next, a deuce, no help to anyone, and the river, well, the river was the two of hearts. Looking at the board, Andy's odds weren't great, but he wasn't out either. The seven and the six on the board were both hearts, which meant Andy needed his other hole card to be another heart. "It's Schrödinger's hole card now," Andy said, tapping his fingers lighly along the felt. "Maybe I've got a winning card, and you're out, or maybe you've got me dead to rights and have doubled up back into the lead. What you've gotta ask yourself is, do you feel lucky? Well, do you, punk?" The grin on his face was broad, as he gave the man his best Clint Eastwood impression. Vikovic was the one who finally made the move. He leaned across the table and grabbed the last card, the one Andy had never even touched, and flipped it over. There in all her glory... ...was the Queen of Hearts. Andy had made his flush. "Son of bitch," Vikovic said, letting out a low appreciative whistle. "You want to rebuy, Artie?" "Fuck that! This guy is on a streak. I'm out. Game's over!" "Are you sure, Artie?" Andy said. "The! Game! Is! Over!" Covington fumed. The older man stood up, inhaling a long breath before letting it out slowly, trying to regain his composure. "Alright, let's sort out the winnings. Andrew, you have seven picks from the pool and get to pick first, as is your right as the winner." "Alright, let's see," Andy said, as all the men moved back into the parlor with the videowall they'd been in before. He'd hoped just to win with no rebuys from anyone, as it would've made his decisions simple, but seven, seven was a lot of women for any one man to handle. The thirteen faces sprung to life on the big wall, as Andy looked over them carefully. "Alright, I suppose I'd better just pick then. Charlotte Varma, Asha Varma, Piper Brown, Emily Stevens,” "Damn," Jacobson grumbled. "Oh hush. If he hadn't taken her, I certainly would've," Covington said to him. "Sarah Washington, Sheridan Smith and,” Andy looked over the wall of faces, trying to decide who else he would pull from this den of vipers, and yet, he just couldn't bring himself to care about rescuing his ex Erin. It was a sea of beautiful faces, but none of them evoked any stronger reaction than another, so he was forced to read the small text beneath each of them, sorting out people he wouldn't want to spend long periods of time with. He was a little tempted to give his seventh pick to Covington, but couldn't bear to let anyone decent be bound to the loathsome toad. There were a couple of Republicans he nixed immediately. Andy was a lifelong Democrat, and anyone who'd still identify as a Republican after the last three years of madness wasn't anyone he wanted to let into his home and family. A few others struck him as from far too wealthy of families, the sorts of people who would do much better with Covington and his ilk. But there was one, Deborah Barnes, a blonde veterinarian from Los Gatos, originally from Kansas, and she seemed warm and caring in the notes about her. ", and Deborah Barnes, I guess." "Erin Donegal was originally one of yours," Covington said. "Don't you want to take her back?" Andy shook his head. "I would've sent her back to the base if it weren't for this little game of yours. If you want her, you can have her. She doesn't like my writing, and anyone who doesn't like my writing isn't welcome in my house." "If you don't want her, I won't take her either," Covington sniffed. "I'll take Janice Flowers, Eloise Childs and Teresa Kenzington." "I'll take her then," Watkins said. "Donegal and Nina Choi." That left Jacobson with Ariel Smith, since Vikovic and Haunton had both rebought in, and left with nothing. Andy sighed. "So how do we relocate them?" "A car will arrive tomorrow to pick everyone up and drive them to their new locations, although you're welcome to take the Varmas and Miss Brown with you tonight, since they're here, and you are as well. Tomorrow afternoon, everyone will have what's coming to them. You may need to tend to Miss Brown's needs before you leave, however, Andrew," Covington said. "She's in quite the state. I'll have the other two meet you upstairs by your car when you're done with Miss Brown." "Can you send my partner, Niko, down to meet me? I'm strong, but carrying an unconscious Olympic athlete up some stairs by myself is probably more than I'm capable of." "Of course. Let me go get her. Veronica, would you take Mr. Rook over to Miss Brown's room please?" The servant brought Andy out of the parlor and took him to wait outside of a room where the door was clearly locked. She unlocked the door, but didn't open it. "You may wish to wait for your partner, Master Rook. The woman in there, she's not well," she said to him, a look of concern on her face. "Ah, here's your woman now." Andy turned around and Covington was escorting Niko down to meet him. "Here you go, Miss Red Wolf. You two should be strong enough to carry Miss Brown out when you're done with her. You know the way back?" "I do," Niko said to him. "Thanks." Both Covington and Veronica walked up the stairs, leaving Andy and Niko alone together outside of the door, neither quite bringing themselves to open it yet. "So you won?" she finally said to him. "First place. Seven women. It's going to be a trial." "Maybe you could donate one of them to Eric or Phil if it scares you that much," she said with a laugh. "So are Charlotte and her daughter behind this door?" "No no, they'll be upstairs waiting for us at the car after we're done here. There were actually thirteen girls in the pool, not twelve. This is the thirteenth. Her name's Piper Brown." "Wait, that cute volleyball player with the little pregame warm up dance who went viral a few years back? That Piper Brown?" "The very same." "Well let's go get her. Why's she down here?" Niko started to reach for the door, but Andy put his hand on it. "She's been here for over a week, so she's pretty heavily in the throes of need right now," Andy said, not letting her open the door yet. "Covington said she'd be in quite the state, so I'd need to imprint her here, and you'll have to help me carry her upstairs afterwards." Niko's face fell. "Jesus, what a fucking asshole," she sighed. "A whole week of waiting for imprinting after she's been vaccinated? She must be out of her fucking mind with need by now. Okay, we'll let's get to it, stud." Andy shot her a disappointed look before he lifted his hand and opened the door. The room was poorly lit, a handful of lights on their lowest setting, as Andy and Niko stepped into the room, closing the door behind them. On the far side of the room, sitting in chair, looking almost catatonic, was Piper. She was naked, sitting in an armchair, her brunette hair draped over her tits, a vacant look on her face. She was muscular, in far better shape than Andy or Niko. It almost looked like she was drooling on herself from across the room. "God, is she dead?" Niko whispered to him as they started to walk over to her. "Ms. Brown?" Andy said. "Piper? I'm Andy Rook. I'm here to take you away from here." Suddenly, Piper's head whipped and her blue eyes focused on Andy with a terrifying intensity. Before Andy could even react, she lunged out of the chair and raced over towards him. Niko tried to step forward to slow her down, but Piper shoved her out of the way sharply. As soon as she was at Andy, she pushed him back to the wall with an irresistible strength, forcing his back against the surface before she dropped down to her knees. "It's okay, Piper," Andy said to her, but the woman seemed completely oblivious to his words. She practically ripped his pants open and immediately brought her mouth around his cock. Andy wasn't hard, but Piper's tongue was demanding, even as Niko moved back to her feet and walked over to him "God, was I that bad?" Niko said, her hand reaching down to stroke Piper's hair reassuringly. "You were at least verbal," Andy said, as he felt Piper's mouth humming on his cock, making it swell. "I feel a little bad, taking advantage of her like this." Niko shook her head, leaning in to kiss Andy. "This girl's got a need and you need to fill it, Andy. Just let her have it, and we can go. Besides,” Niko giggled, nuzzling against his neck. "It's kinda hot, the way she's just feasting on you, cavewoman style." "Yeah, well, it's hard to keep an erection with the stink of this room. I think they kept her trapped in here all week." "But she's good at sucking cock, isn't she?" "She's certainly voracious." "Don't hold back, then," Niko said, taking one of his hands in hers, trying to reassure him. "No need to be all gallant for this time. You can save that for the first time she'll actually remember." It didn't take long, and sure enough, a minute or two later, Andy was firing a blast of cum down her throat, which was when the strangest thing happened. Piper didn't suddenly slump over. No, instead, after she swallowed his hot sperm, she tugged him away from the wall and pushed him down to the floor, not so much as a droplet of spunk escaping her lips. "What the hell?" Andy exclaimed in shock. "Why isn't she imprinting?" "Fuck, I hope she's not stuck like this because he waited too long!" Niko said, trying not to panic. "Maybe you didn't have a big enough load?" "When the fuck has that ever mattered before?" Piper's wild eyes still darted left and right, but as soon as she had pushed Andy onto the floor on his back, she crawled over him, her hand tugging on his cock once more, as she straddled him. "I think she definitely wants more, Andy," Niko laughed. "Hit her again." "I dunno if I can give an encore this soon, Niko!" Andy whispered. Piper cut him off, shoving her lips against his in what had to be the most primal kiss he'd ever encountered, almost like she was claiming him instead of the reverse, her tongue forcing its way into his mouth, her athletic body keeping him in place. Niko moved behind Piper and snaked one hand around the Olympian's waist, moving to rub her fingertips against the brunette's cunt, a small triangle of pubes above it, as Niko started stroking the girl's clit. "I don't think she's going to give you a choice, Andy." Niko smirked, her other hand reaching to tweak one of Piper's stiff nipples, finding the bud as hard as a rock, eliciting a groan from the athlete, who was dragging the head of Andy's cock across her snatch. Within a moment, he was stiff enough for her to slam her weight down onto him, forcing his cock deep into her cunt, finding it drenched and achingly warm. Andy didn't so much do anything as provide a dildo for the woman to ride upon, her hips bouncing in his lap, her lips attached to his, refusing to let go, even while she fucked him. After a few minutes, Andy felt a familiar tingling in his balls, and as Piper squirmed and wriggled down on him, he fired a load of cum against the back of her twat. This time, it seemed, it was enough to take, and the toned woman spasmed in one sharp and violent quake before slumping deathly atop of him, murmuring "imprinting" over and over again, so quietly Andy could barely even hear it. He more felt her lips moving than heard her, as her face was buried in the nape of his neck, his body pinned underneath her. "A little help, please?" Andy said, and Niko only laughed that much harder. Chapter 20 After Niko helped Andy get Piper off of him, they scrounged around the room before they simply gave up and put Andy's jacket on her. There wasn't any clothing in the room, not even a bedsheet. Just a bucket in the corner, filled with excrement. She wasn't difficult for them to carry, although neither of them had much experience carrying an unconscious person before. Once they got her up to the car, Andy regretted that they had brought the roadster. The vehicle did have four seats, but the back seat was very cramped, and they were going to have to lay Piper over people's laps, because he refused to put her in the trunk, even if she was unconscious. Waiting at the car was Dr. Charlotte Varma and her daughter Asha. "Thank you for saving us from this, Niko," Charlotte said to her, the woman's accent definitely French. She was dressed in a long flowing summer dress, with a jacket thrown on over it, billowy fabric over her womanly figure, her long blonde hair swept back behind her ears, hanging down to the middle of her back. She looked less like a doctor and more like a hippie, but she had a warm smile that put him at ease. "And you, Mr. Rook." "Please," he said, "call me Andy." He unlocked the car, then popped the trunk to load Charlotte's suitcase into it, followed by Asha's and Piper's, which one of Covington's servants had clearly brought up while Andy was tending to the athlete's needs. "Let's get out of here, and we can talk on the way over to the house." As Asha got in the backseat, she bumped fists with Niko. "Thanks, Neeks," Asha said, her accent definitely British, despite her exotic looking features. Her long wavy black hair was drawn back into a ponytail that barely hung past the nape of her neck, the tie high on her head, her skin several shades darker than her mother's. She wore black knee high leather boots, black pantyhose, a black leather skirt that was playfully short and a purple silk shirt that was still tight enough on her that he could the outline of her lacy bra through the material. It was also cut high enough to show some midriff, including a little silver musical note belly piercing. "Good looking out." They laid Piper atop of their lap before Niko got into the front passenger's seat and Andy got into the driver's seat. Before, the driveway had been a showroom of deluxe and expensive cars, but now everyone else had already gone home. The house's external lights were still on, but it was clear that Covington had already gone to bed, so it was with no fanfare that Andy slowly drove the electric car off the property, heading back towards his place. It was approaching one AM and as Andy felt the cool breeze blowing across his shaved head, he definitely regretted bringing the Roadster. "So this is your old man, Neeks?" Asha asked. "And he's gonna be my old man too? A'ight, I can get wit' tha'." Asha's accent was mostly British, but Andy could hear hints of her mother's French accent, as well as what he imagined was probably hints of her late father's Indian accent. Niko had told him that the Varmas had only moved to the US a year ago from London, and that Charlotte's late husband had died in one of the first fatalities to the virus. "You'll like Andy, Asha," Niko said to her. "He's the best man I've ever met." "He's also sitting right here," Andy said with a soft laugh. "I wanted to talk to you about this, Niko," Charlotte said. "I am very thankful that you did rescue us, but I think it is rather unbecoming for a woman to share her lover with her daughter, don't you?" Andy let out a soft sigh of relief, speaking before Niko did. "Absolutely. If you would rather, Dr. Varma, I could talk to one of my friends and see if they might be a better home for your daughter, so you might avoid that situation." "Oh. Ah. Oh. Yes, I think you've misunderstood me, Mr. Rook," Charlotte said, a hint of embarrassment on her face. "I think my daughter should definitely stay in your company, but I'm not attracted to white men. Not to be ungrateful, but I was hoping maybe I could be paired up with your friend Mr. Pak. He's always seemed like a very nice man. Very strong and muscular." She giggled a little, a sound almost uncharacteristic of a woman in her early forties. "And gossip is that he is quite well endowed." "I can't speak to that part, but I'm sure Phil wouldn't mind," Niko said. "Andy or I can give him a call in the morning and arrange it." "I might have to owe Phil a favor or something," Andy said, "but that's okay. He can just put it on my tab. I probably owe him only a couple hundred at this point." "Wait," Asha said, just picking up on Andy's misunderstanding, "what's wrong wit' me that you don't want me?" It was Andy's turn to blush. "That isn't what I meant to say." Niko smirked, reaching back to pat Asha on one of her thighs. "He's afraid either he's too old for you, or you're too young for him. I love Andy to death, but he's a little insecure from time to time." Asha reached one of her hands forward, curving her arm around the seat to smooth her fingertips along Andy's chest through his shirt. "I'm old enough to know better, but too young to give a fuck, luv," she purred. "In fact, if my mum wasn't in this car, I'd give you a bit of the ol' road head so I didn't have to wait until I got home." "Don't let my presence stop you, Asha," Charlotte said, a warm smile on her lips. "I feel that need in my belly quite fiercely so I imagine it is rather remarkable in yours, seeing as it affects younger women more quickly. If you want to go after Andrew right now, I don't see why not. This community is extremely open about its sexuality." Asha's eyes widened a little, her deep tan skin darkening with red, as if she wasn't sure which she was more embarrassed by, being called out by her mother or backing down in front of her mother. After a moment, though, it was clear the hunger inside of her won out, as she moved Piper's unconscious form to sit up, then laid her back down on the seat behind her, as she started to worm her way between the seats, as Andy slowed the card down, bringing it to a stop at a local streetlight that had turned red. "You have to kiss him first, Asha," Niko said to her. "Otherwise he's not gonna let ya." "I haven't said I'm going to let her anyway," Andy said, defensively. Niko reached over and patted his thigh, a playful smirk on her lips. "Oh, you are, Andy. I know you too well. And I know Asha. She's a voracious little slut when she wants to be. And she's gotten jealous from all the stories I've been telling her when she's been around to visit her mom." Before he could reply, Asha turned his head and pressed her lips against his hungrily. She tasted of cinnamon and spice, as her tongue insisted on visiting the inside of his mouth before they parted the kiss. "I'm not sure you want to do this now, Asha," Andy said. "I just fucked poor Piper back there a little bit ago, and she hasn't bathed in a week. My cock probably smells of dirty cunt." Asha smirked at him, sliding her hand down to unbutton his jeans. "Then your newest teenage fucktoy had better clean i' off for you, sir," she purred, kissing at his neck. "Eyes on the road, and don't go too fast now." Andy thought she was kidding, but as the light turned green, she stopped and nodded for him to go, even as she was drawing the zipper down. As soon as he started the Tesla in motion again, Asha's lean fingers reached into his pants, pulling out his cock, stroking it slowly. "See, if I do this now, then you can't reconsider," she said, her fingers moving along his shaft. "You can't get in your own head about it, you can't be worried if I may be too young, too wild, too out of control, too feral. So I will get i' out of your head by giving you the best damn head of your life. It'll be fine." She slipped her head down and wrapped her lips around the tip of his cock, letting her tongue slather over it slowly, as a sultry, wanton moan poured from her throat over his cock. "No turning back now, hon," Niko purred at him. "She's gotten a taste of you. She's gonna latch down like a leech until you give her what she's owed." Her hand brushed along Asha's ponytail, pushing her head down a bit more. "She's a Rookie, through and through." "Oh god," Andy groaned, shaking his head. "You've got a nickname for yourselves. Next thing you'll be unionizing." "We already have, dear," Niko giggled. "We're Local Amalgamated Cocksuckers, Chapter 69." Andy rolled his eyes, turning the card at a stop sign, heading into the section of New Eden that housed his mansion. It was growing increasingly hard to focus, as Asha bobbed her head in his lap, pushing and pulling her face along his cock, her tongue lashing over every inch of it as she hummed, her fingernails sinking into his inner thighs. "Who is it she reminds me, Charlotte?" Niko asked, looking back over her shoulder. "A lot of people say she looks like a younger version of one of the people who was on Great British Bake Off." Niko nodded. "That's who it was. How's it going, Andy? Need me to take the wheel?" "You, ah, you might have to," he said. "I don't know how long I can keep my head clear." Asha popped her head off his cock and turned her brown eyes up to look at him. "Then don't, daddy," she moaned at him. "Let me have wha' I want. Let me have that cum in my belly. Claim me. I wanna feel the best orgasm of my life." She looked back down and pushed her mouth onto his cock once more, forcing it as deep as she could into her throat, humming on it, and finally he just couldn't resist, and fired a load of cum into her mouth. Her whole body thrashed, but as she pulled her head up and off his cock, she swallowed that load, laying her head down against his thighs, his softening cock laying across her nose, as the girl began to murmur "imprinting" quietly for a few moments before falling still. Niko helped him ease the car to a stop long enough for him slide Asha back into the back seat once more, two slumped girls braced against one another as Charlotte tried to keep them from falling over too much. Then Andy tucked his cock away, tugged up his jeans and started the vehicle moving forward once more. "I appreciate you being understanding about this, Andy," Charlotte said to him. "I didn't know how to tell Niko that you weren't my type without risking the chances that you wouldn't try and extract us from Mr. Covington's household." "Not gonna lie," Niko said. "I don't enjoy being lied to, Charlotte. But I still would've tried to get you out even if you'd told me in advance." "And I am sorry about that, Niko, but I simply couldn't risk it. You've met Covington. You can only imagine what kinds of depravity he would've subjected myself and my daughter to." Charlotte shivered, the thoughts searing her brain for a moment. "It's extremely unpleasant even to think about it." The car reached the gate, and Niko pushed the button to open make it open. Unlike many of the other homes in New Eden, Andy couldn't stand the thought of having security on the premises. Even the idea of an automatic gate wasn't pleasant, but it had come with the home, and he'd wanted to avoid kicking up a fuss until he was better settled. As he brought the car up the driveway, he saw Aisling was sitting on the front porch in her pajamas, a blanket pulled around her, keeping her warm from the cool November air. Andy brought the car to stop by the front door, as Niko hopped out and moved over to Ash, giving her a hug. "Did the good guys win?" Aisling asked. Niko nodded, holding Ash in the hug for a long moment before pulling away. "Andy got them out safely. Charlotte's not going to stay with us, though." "Oh no!" Aisling said. "Why not?" "She's not into me," Andy said as he hopped out of the car, leaving the door open so Charlotte could slide out, leaving the two unconscious girls in the back seat for the moment. "Had to happen sooner or later," he chuckled, "and frankly, I'm surprised it took this long." "Her loss then," Aisling giggled, moving over to the car, peering in the back seat at the slumped forms of Piper and Asha. "Looks like you got two hot young things to add anyway." She cocked her head to one side, looking at Piper for a second. "Why do I know her?" "Imagine her doing a little wiggle dance before she goes to play volleyball." Ash narrowed her eyes for a second, then those blues widened suddenly as she gasped, bringing her fingertips to her lips. "Shut up! What is even happening!" Andy popped the trunk and pulled out Charlotte's suitcase, then Asha's, carrying them into the house before coming back out. "I'm gonna need a hand hauling them into the house, though." Ash nodded. "Where are we going to put them? In the master bedroom?" Andy shook his head. "We've got plenty of extra bedrooms upstairs, and Piper was nearly catatonic before I imprinted her, so the last thing I want is her waking up surrounded by tons of unfamiliar people. We'll let her have a bedroom to herself, although I think you should probably give her a shower quick before you put her into a bed." Niko nodded, helping Aisling pick Piper up. "Good idea. She really is pretty ripe right now. C'mon Ash, let's go hose her down." The two women lugged Piper into the house, leaving Andy with Charlotte and Asha. "If you can give me a hand, you and your daughter can crash for the night in one of the spare bedrooms and in the morning, I'll give Phil a call, and we'll get him over for you to join his family." Charlotte leaned in and kissed his cheek. "Thank you, Andy. You and Niko will be good for Asha. Don't judge her too harshly. She's still young and that means she can tend to be reckless. She'll love you with all her heart, but she's going to have moments of sadness about her father, so please be understanding about her mood swings." "I'll do my best," he told her, as the two moved to scoop up Asha. She was light enough and small that Andy was able to carry her on his own. "That's all anyone can ask." After getting Charlotte and Asha squared away in one bedroom, Andy headed in to check on Aisling and Niko, who were sliding Piper into a bed in one of the bedrooms no one was using. When they'd moved into the mansion, Andy had told all the girls that if they wanted to claim one of the bedrooms as their own, they should do so. Ash had insisted she never wanted to sleep anywhere Andy wasn't, and Niko and Lauren had agreed, although Niko had converted one of the bedrooms into an office space that all three of the girls shared. But that still left several bedrooms that were decorated, and Andy checked four of them before he found them, as they pulled the sheets up over Piper's unconscious body. "Everything go okay?" he asked them, as they headed towards the door. "Sure, no problem, but she definitely needed to be hosed

Qué vas a aprender:Cómo preparar tu ecommerce en los últimos días antes del Hot SaleQué hacer para activar tu base de datos sin miedo a “quemarla”Cómo usar la segmentación y analítica predictiva para mejorar resultadosQué tipos de campañas y flujos debes tener activos ya mismoCómo el día final del Hot Sale puede superar al primero (¡prepárate!)Takeaways principales:No tengas miedo de enviar más emails: más comunicación = más ventasEl Hot Sale crece todos los años, pero solo gana quien se prepara bienLa personalización sin volumen no escala: encuentra el balanceLas ofertas post-compra son una mina de oro poco utilizadaEl momento de actuar es ahora: implementa esos quick wins yaMomentos clave del episodio:[00:00] Introducción al podcast y visión de la temporada[02:44] Lanzamiento de Shopify Summer Editions[05:31] Qué es el Hot Sale y por qué importa tanto[08:44] Estrategias de retención que debes activar hoy[11:46] Cómo segmentar clientes para campañas más efectivas[14:36] Email marketing: personalización vs volumen[17:24] Maximizar ingresos con estrategias post-compra[19:58] Claves para mejorar la conversión durante eventos[22:36] Test A/B y cómo sacarles provecho[25:19] Maximiza el Customer Lifetime Value[28:22] Hacks de última hora que generan impacto real[31:03] Cierre y recomendaciones finales Recursos mencionados en este episodio:

Wenn man das Unternehmersein irgendwo lernen kann, dann auf dem Flohmarkt Lawrence Leuschners beeindruckende Karriere startete dort und führte ihn über die Gründung von Rebuy und TIER Mobility bis zu Capacity.eco. Dort widmet er sich heute mit unternehmerischem Antrieb dem Erhalt von Ökosystemen weltweit.    ________________________________________________________ DER DIGITALWERK START UP MONTH: Ihr kennt oder seid ein Start Up aus den Bereichen Bau, Immobilie, Handwerk, Energie oder Mobilität und in einer unserer Kategorien die Besten? Seid zu Gast in einer von vier Podcastfolgen bei Michél im DIGITALWERK Podcast und nehmt an dem exklusiven Connecting Dinner teil! Jetzt bewerben unter: https://www.digitalwerk.io/podcast/start-up-month-2025 __________________________________________________________ Werbepartner der heutigen Folge ist die WMM Gruppe Die WMM Gruppe baut massive Ziegelmodule, zentral im Werk vorgefertigt, komplett einzugsfertig ausgestattet und just in time auf die Baustelle geliefert. Mehr dazu unter www.wmm-modulbau.de   Die Themen des DW Podcast mit Lawrence Leuschner im Überblick: [00:00] - Darum gehts in der Folge! [03:27] - Kindheit & Flohmarkt! [09:22]- Rebuy und die Bedeutung von Nachhaltigkeit [14:22] Herausforderungen und Erfolge mit Rebuy [19:16] Neue Abenteuer und TIER Mobility  [23:45] Wie tickt der E-Scooter-Markt? [32:14] Ausstieg aus TIER und persönlicher Neustart  [34:04] Neue Prioritäten und globale Auswirkungen [39:39] Capacity.eco: Rettung des Amazonas!  [51:13] Finanzierungsstrategien und langfristige Ziele

Talking about trump Tarrifs and then Some Bobby The Bank action about how it's affecting sheath and may lead to a lack of comfortable supportive materials for our ball sacks. www.sheath.com PROMOCODE: RYM

Talking about trump Tarrif's and then Some Bobby The Bank action about how it's affecting sheath and may lead to a lack of comfortable supportive materials for our ball sacks.www.sheath.com promocode: RYM

C-LEVEL INTERVIEW | Hast du schonmal gebraucht gekauft? Wenn ja, warum? In dieser Folge taucht Joel gemeinsam mit Dominik Dommick tief in die Welt des ReCommerce ein. Mit hochkarätigen Gästen wie Saskia Meier-Andrae von eBay, Philipp Gattner von Rebuy und Tim Seewöster von AsGoodAsNew diskutieren sie die aktuellen Trends, Herausforderungen und Strategien im Markt für gebrauchte Waren. Von Qualitätsstandards über Kundenvertrauen bis hin zum Einsatz von KI - diese Episode bietet spannende Einblicke in einen Markt, der nicht nur wirtschaftlich, sondern auch ökologisch immer relevanter wird. Du erfährst... ...wie sich der ReCommerce-Markt aktuell entwickelt ...welche Rolle Vertrauen und Qualitätssicherung im ReCommerce spielen ...wie sich verschiedene Geschäftsmodelle im ReCommerce-Markt positionieren ...welche Bedeutung Nachhaltigkeit für Kunden beim Kauf gebrauchter Waren hat ...wie Technologie in der Qualitätsprüfung gebrauchter Produkte eingesetzt wird ...welche operativen Faktoren für den Erfolg im ReCommerce besonders wichtig sind ...wie Unternehmen im ReCommerce Kunden binden ...wie KI im ReCommerce eingesetzt wird Diese Episode dreht sich schwerpunktmäßig um E-Commerce: Gemeinsam mit Dominik Dommick, dem Geschäftsführer von PAYBACK lädt Joel regelmäßig zum Häuptlingstreffen der relevantesten Unternehmer:innen und Expert:innen im (Online-)Handel. Such dir einen Platz im Wigwam, folge den Strategiediskussionen und profitiere vom Praxiswissen der verschiedenen Häuptlinge. __________________________ ||||| PERSONEN |||||

C-LEVEL INTERVIEW | Waren gebraucht zu kaufen und verkaufen, ist nicht nur für den Geldbeutel gut, sondern auch für die Umwelt. Im Bereich Medien und Consumer Electronics ist hier rebuy seit Langem ein essentieller Player. Deren CEO Philipp Gattner erzählt uns im Interview, wie rebuys An- und Verkaufsmodell funktioniert, warum Automatisierung und künstliche Intelligenz auch im Recommerce-Markt immer wichtiger werden und wieso er in dieser Branche enormes Potential für die Zukunft sieht. Du erfährst... …wieviel Umsatz rebuy aktuell macht …wie der Grading-Prozess von rebuy funktioniert …ob das Geschäftsmodell von rebuy auch dezentral eingesetzt werden kann …welcher Medientyp am meisten Umsatz bringt …warum rebuy keine Kleidung verkauft …wieso Philipp die Zukunft für den Gebrauchtmarkt optimistisch sieht …ob rebuy in Zukunft mehr KI einsetzen möchte …weshalb für Philipp der Börsengang nicht dringend ist Diese Episode dreht sich schwerpunktmäßig um Unternehmertum: Denn getreu dem digital kompakt Motto "Lerne von den Besten" trifft sich Joel in freudiger Regelmäßigkeit mit den erfolgreichsten Unternehmer:innen aus der Startup- und Digitalwirtschaft. Egal ob Scale-up, Soonicorn, Unicorn oder erfolgreicher Mittelständler – in unseren Episoden zu Unternehmertum lassen dich die Besten hinter ihre Kulissen blicken und nehmen dich mit auf eine Reise zur Strategie, Entstehung und Entwicklung ihrer Firmen. __________________________ ||||| PERSONEN |||||

James Van Erck, Co-Founder & COO of Rebuy, joins Retention Chronicles to discuss software that generates post-purchase revenue for Shopify brands.  With his extensive background in ecommerce, James has a lot of experience to share with Shopify brand founders, operators, and marketers. A lot of brands focus on how to acquire their customers, but enough aren't focusing on how to retain them after they make a first purchase. This is what James, Noah, and Mariah discuss. How do ecommerce brands retain their customers?  There are a lot of ways to increase customer retention, but James shares one of the most crucial ways, and that's by increasing post-purchase upsells and cross sells with dynamic product recommendations. This is why the Malomo and Rebuy software work so well together, and to hear more about that, you'll want to tune into this episode. This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode timeline:  2:24 Building software for e-commerce merchants.  6:36 Ecommerce strategies and retention tactics for Shopify brands.  10:50 Post-purchase offers and gift card upsells.  18:40 Personalized product recommendations and gift cards.  23:36 Personalization platform Rebuy and its benefits for Shopify brands.  27:35 Post-purchase experiences and personalized product recommendations.

Ambie and Crystal discuss a couple games they played recently, including Ra and Rafter Five. Then, we talk about which five board games we would buy back first if our entire game collection suddenly disappeared! 0:00-Intro 0:44-Announcements 3:08-Recent Games - Ra 7:52-Rafter Five 13:19-5 Rebuy Games 28:28-Outro 29:32-Bloopers Join our discord Support us at https://ko-fi.com/boardgameblitz This episode was sponsored by Grey Fox Games. Use the code "BGBLITZ2023" to get 10% off your ENTIRE ORDER, including upgrades not available anywhere else! Consolidated Links For the full show notes visit our site at http://www.boardgameblitz.com/posts/370

This episode is brought to you by Rebuy and SARAL. In this episode, we interview Reid Ryan, Founder and CEO, and Mark Mclean, COO of Hardworking Gentlemen.   Hardworking Gentlemen (HWG)  is built on authenticity. They make natural and sustainable essentials that men can feel good about using daily.  All Hardworking Gentlemen's products are packaged in 100% recycled, biodegradable materials. Unlike much of the grooming industry, HWG strives to never use raw plastics. Highlights: - Gratitude story, including becoming fathers and caring for their children - Their motivation to become successful entrepreneurs is to help others - The challenges and motivations behind creating a brand for men's grooming products - Their emphasis on non-toxic solutions and eco-friendly packaging - Why research and improvement in ingredients and packaging is so important to them - Discussing the challenges faced by brands marketing natural products, such as misleading marketing and lack of FDA regulation - How the company pivoted to online sales during the pandemic - Why their videos with themselves have been critical to their success online - How Inventory management is a recurring challenge - The investment from friends and family and reinvestment of profits back into the business - Why authenticity and storytelling are essential in the brand's messaging - Discussing financial controls and coping with work-related stress - Review of their grooming products for men, emphasizing simplicity and empowerment - The Importance of education in men's skincare and products - And so much more…  Join Ramon Vela, Reid Ryan, and Mark Mclean as we break down the inside story of Hardworking Gentlemen on The Story of a Brand. For more on Hardworking Gentlemen, visit: https://www.hardworkinggentlemen.com/   Exclusively for The Story of a Brand listeners:   Get 20% off, use Promo Code: THESTORYOFABRAND20 (can't be combined with other offers) Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today's Sponsors: Rebuy Engine: https://www.rebuyengine.com/foundersparadiso  Rebuy uses AI to create personalized experiences for every shopper. Get a no-credit card 21-day trial. Visit my unique link to receive the offer: https://www.rebuyengine.com/foundersparadiso  SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer:  http://storybrandoffer.com/

This episode is brought to you by Rebuy and SARAL. In this episode, we interview Coulter Lewis, CEO and Founder of Sunday, a brand that helps you grow, mow, and care for your yard in ways that are better for people, pets, and the planet. Highlights: - Coulter shares his perspective on the importance of gratitude and meditation in coping with life's challenges - Overview and origin story of Sunday, a company that provides digitally enabled experiences for lawn care - Explaining the motivation behind creating Sunday and homeowners' frustration in maintaining their lawns - Why Sunday aims to empower customers through guidance and support - Discussing the negative environmental and health impacts of current lawn care practices are highlighted - Why Coulter believes in transforming neighborhoods through knowledge and tools - How to make land suitable for families and the environment - And so much more! Join Ramon Vela and Coulter Lewis as we break down the inside story of Sunday on The Story of a Brand. For more on Sunday, visit: https://www.getsunday.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today's Sponsors: Rebuy Engine: https://www.rebuyengine.com/foundersparadiso  Rebuy uses AI to create personalized experiences for every shopper. Get a no-credit card 21-day trial. Visit my unique link to receive the offer.  SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer.

This episode is brought to you by Reviews.io and Rebuy. In this episode, we interview  Mahara Inglis, the CEO of MitoQ, a New Zealand-based company at the forefront of the cellular health movement.  MitoQ is uniquely designed to target cell stress, helping you unlock more energy, faster exercise recovery, and healthier aging - empowering you to embrace life on your terms. Highlights: * MitoQ's challenges during the pandemic and supply chain difficulties * Discussion on the MitoQ core product, a patented molecule that improves cellular health and offers various benefits * Benefits of cellular-level supplements and the positive feedback for a recently launched product for adrenal health * His personal experiences regarding improved energy levels, focus, and calmness while taking the supplement were shared * Why they're Aiming to become a leader in the cellular health category * Their focus on adrenal, blood sugar, heart, liver, eye, and joint health * Engaging people in conversations about cellular health and offering tailored products. * Societal trend towards longevity and the potential for cells to regenerate * Emphasis on a holistic approach to health * MitoQ's dedication to healthy aging and cardiovascular health, particularly in women * The importance of educating consumers about the product's science and human benefits          Join Ramon Vela and Mahara Inglis as we break down the inside story of MitoQ on The Story of a Brand. For more on MitoQ, visit: https://www.mitoq.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today's Sponsors: Rebuy Engine: https://www.rebuyengine.com/foundersparadiso  Rebuy uses AI to create personalized experiences for every shopper. Get a no-credit card 21-day trial. Visit my unique link to receive the offer. Reviews.io: https://www.reviews.io/front/founders-paradiso-offer The Reviews.io platform drives 18.5% of total online revenue for leading brands. Sign up to get 20% OFF the lifetime of any plan. Risk-free, no contracts, and a 90-day money-back guarantee. Visit my unique link to receive the offer.  SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer:  http://storybrandoffer.com/

This episode is brought to you by Rebuy and SARAL. In this episode, we delve into personal relationships, shared values, and the fascinating concept of biohacking with Kent Yoshimura, the Co-founder and CEO of NeuroGum and Mints.  We'll also discover how these elements are vital to the Neuro's business growth and success.  Highlights: * NeuroGum and Mints, a company driven by the power of human connections, places great importance on alignment and vision.  * Kent reveals how they have developed accessible biohacking products, specifically NeuroGum and Mints, that offer sustained energy and focus.  * The secret behind their success lies in a unique blend of caffeine and L-theanine, supplemented by energy-boosting B vitamins.  * Moreover, these products cater to various dietary needs, being vegan, sugar-free, and gluten-free, and utilizing monk fruit as a natural sweetener. * Kent also discusses a range of other products designed to enhance mood, relieve stress, and promote good sleep.   * Highlighting the crucial role of sleep in overall health, mental well-being, and gut health, he shares insightful information on the importance of prioritizing restful nights. * How kindness towards one another is emphasized as a crucial aspect in business and personal relationships.          Join Ramon Vela and Kent Yoshimura as we break down the inside story of NeuroGum & Mints on The Story of a Brand. For more on NeuroGum and Mints, visit: https://neurogum.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today's Sponsors: Rebuy Engine: https://www.rebuyengine.com/foundersparadiso  Rebuy uses AI to create personalized experiences for every shopper. Get a no-credit card 21-day trial. Visit my unique link to receive the offer.  SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The SARAL Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit my unique link to receive the offer.

In Folge #499 dreht sich alles um Kreislaufwirtschaft, denn Dr. Philipp Gattner von Rebuy ist zu Gast und Podcast Host Karo Junker de Neui freut sich als Gründerin eines Re-Commerce Unternehmens ganz besonders darüber. Die rebuy recommerce GmbH ist ein 2004 gegründetes Recommerce-Unternehmen mit Sitz in Berlin, das es sich zur Aufgabe gemacht hat, gebrauchte Produkte wieder in den Wirtschaftskreislauf zu integrieren. Über 600 Mitarbeitende sorgen dafür, qualitativ hochwertige gebrauchte Produkte im Online-Shop anzubieten, dabei Ressourcen zu schonen und die Menschen gleichzeitig für einen bewussten Konsum zu sensibilisieren. Mit diesem nachhaltigen Geschäftsmodell konnte das Unternehmen in 2022 mit über 200 Mio. Euro einen neuen Umsatzrekord erzielen. Wie und warum Rebuy das geschafft hat, während viele andere E-Commerce Unternehmen unter der schwierigen makroökonomischen Lage leiden, diskutieren Karo und Philipp im Interview. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Community: https://kassenzone.de/discord Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

This episode is brought to you by Rebuy, Reviews.io, and SARAL. Today, we interview Brian Pedone, CEO of Quiet Punch. Quiet Punch is the most affordable and all-inclusive home boxing solution available. Their platform tracks performance, connects users, and dramatically increases engagement. Their mission is to “make boxing and combat sports accessible to all regardless of their living situation.” Highlights: * His gratitude story: a father who helped him with boxing. * Starting a boxing club in College * He started a gym for high schoolers and did coding to pay the bills. * Moving to Manhattan and  making money doing corporate training (boxing) * Boxing is the Gateway Drug to Training * Changing the connotation of training * How he came up with the Quiet Punch idea * How he started mass marketing the product, Part 1 (The infomercial) * Lesson: Don't give your idea to someone else; do it yourself. * Getting the money for his first 1000 units. * How he started getting orders with a trending video * Capturing emails and building his FB followers * Hard lessons: selling at a loss, letting the patent expire, and not caring about margins. * Life lesson: do not wait until you're retired to do what you want * His Shark Tank Story and Lessons Learned. * Almost doing a deal with Damon John * Big Lesson: it's better to be balanced than to get too high or too low and then crash * Overview of Quiet Punch: what it is, how it fits on the door, how people use it * Conducting a study on how boxing helps people 65 and older with their cognitive health * Why he isn't offering a subscription * His deal with Everlast to getting into retail. * Gamification: challenging others online * Review of Quiet Punch exercise programs * And more…    Join Ramon Vela and Brian Pedone as we break down the inside story of Quiet Punch on The Story of a Brand. For more on Quiet Punch, visit: https://quietpunch.com/ Subscribe and listen to the podcast on all major apps. Search for “The Story of a Brand” on your favorite podcast player. * Today's Sponsors: Reviews.io: https://www.reviews.io/front/founders-paradiso-offer The Reviews.io platform drives 18.5% of total online revenue for leading brands. Sign up to get 20% OFF the lifetime of any plan. Risk-free, no contracts and a 90-day money-back guarantee. Rebuy Engine: https://www.rebuyengine.com/foundersparadiso  Rebuy uses AI to create personalized experiences for every shopper. Get a a no-credit card 21-day trial. SARAL - Your Influencer Assistant Tool for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you, offer weekly check-ins, and 1:1 consulting until you succeed. 

the 10 best performing A/B tests of September 1. Return policy in cart + phone number 2. Return policy and 2-3 other key USPS at checkout. 3. Upsells on cart + checkout using Rebuy or aftersell 4. discount ladders on cart (free shipping, freebie, discount %) 5. Adding shipping protection for 3% of order value. 6. asking customers to upgrade to express shipping for cost of shipping + 20% 7. adding split-payment info on PDP, CART + a banner with how it works on checkout. 8. sorting by best seller on cat pages, but making sure you got best sellers of every sub category at the top. 9. adding category "clouds" to every cat page. 10. adding the 3 most popular filters as suggestions at the top of cat pages.

This episode is brought to you by Rebuy. In today's episode, we interview Anna Peck and Steve Ford, both Co-Founders of Chia Smash.  Chia Smash is a superfood jam that's good for you, your tastebuds & the planet. No added sugar, packed with superfoods and made using 'imperfect' fruits. In this episode, we discuss:  * What they're grateful for * Overview and origin story of the brand (and their meeting at Blue Apron) * What a summer job at seventeen taught Steve about entrepreneurship * The impact that upbringing and health were for Anna in starting the brand * Why Chia and what is it about Chia Smash that makes it different from the rest * How they overcame challenges in naming the product * What activities worked for them in getting the product to retailers * Advice for other founders who are building a CPG brand * Why it's okay to not have everything figured out * What to do when you have trouble with co-packers and suppliers * A breakdown of their product including their different flavors * What is upcycling and why do they use it (plus how it is sustainable) * And more…  Join Ramon Vela, Anna Peck and Steve Ford as we break down the inside story of Chia Smash on The Story of a Brand. For more on Chia Smash, visit: https://chiasmash.com/ Simply search for “The Story of a Brand” on your favorite podcast player. * This episode is brought to you by Rebuy Engine. It's easier than ever to set up an online store these days. But, creating personalized shopping experiences for every customer? That's the hard part.  Using proprietary technology, industry-leading integrations, and fully-customizable merchandising, Rebuy gives you the power to create personalized experiences for every shopper.  Boost your order values, increase conversions, and accelerate your business with Rebuy.  Visit https://www.rebuyengine.com/foundersparadiso today for a no-credit card 21-day trial.

In this episode, Jordan West is joined by Jacob Elbaum, co-founder of Shivook, as they dive deep into the world of e-commerce strategies and tactics. They discuss the importance of focusing on optimizing the checkout process and post-purchase upsells that can be applied on your business. They explored tactical ways to drive immediate revenue instead of relying solely on CRO. It's all about that monetization mindset! Listen and learn in this episode!Key takeaways from this episode:Benefits of digital products for profit and customer satisfactionEvaluation of the checkout and post-purchase experienceConsideration of the thank you page and general factorsAssessing the brand's current average order value (AOV) and ways to increase itSubscriptions, bundles, and Shopify Plus as impact factorsEnjoyment of building things and having meaningful conversationsFocus on AOV optimization as a quick way to achieve resultsImportance of testing and creativity in determining the best upsellsReversing the process by starting at the bottom (post-purchase) and adding offersIncreasing average order value, customer lifetime value, and profitRecommended App/Tool:11ElevenLabs: https://elevenlabs.io/ReConvert: https://www.reconvert.io/Convert: https://www.convert.com/Rebuy: https://www.rebuyengine.com/Candy Rack: https://apps.shopify.com/candyrackShoplift: https://www.shoplift.ai/AppSumo: https://appsumo.com/Recommended Podcast/Audiobook:Alex Hormozi: https://www.audible.com/pd/100M-Offers-Audiobook/B09BK57L5WGary Vee: https://www.audible.com/author/Gary-Vaynerchuk/B001JP7NBEToday's Guest:Jacob Elbaum, co-founder of Shivook, an expert in cloud conversion rate optimization. Jacob emphasizes that AB testing is more for learning and improving conversion rates, a process that takes time and patience. However, he understands the impatience of clients looking for immediate results, which led him to explore innovative ways to drive revenue quickly. Jacob has a performance hacker mindset, focusing on monetization and making money.Connect and learn more about Jacob and Shivook here: Website: https://www.shivook.com/LinkedIn: https://www.linkedin.com/in/jacobelbaum/X: https://twitter.com/elbaum_jacobGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Content marketing is like the Wild West.There are no absolute rules or laws.Strategies, tactics, and tech change quickly.All of which makes content marketing really exciting, interesting, and fun!But it can also be confusing, frustrating, and stressful.That's especially the case if you're a marketing team of one, or lead a small team tasked with producing high-value, high-impact content. At scale.Sometimes all you can do is just try to survive.I learned some great content marketing survival tips from Miles Shattuck, Senior Content Marketing Manager at Rebuy.For example, Miles recommends interviewing as many people at your company as you can, because they have information about and thoughts on the market that will inform your content.Miles also cautions against trying to do everything yourself, which makes total sense but is often easier said than done!Miles also has some great recommendations for marketing communities you can join to learn from fellow content marketers.Check out our discussion on this episode of The B2B Content Show!The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

adminIntro The Wedding Strike Tournament Update New Contest for Tickets to Strike Drive is Full Correction Time Warhammer 40k – Big Updates Thunder Road Vendetta Gametoppers LLC Undaunted Stalingrad Motor […] The post RDTN Episode 293: Undaunted: Stalingrad, Motor City, AH LCG Fortune & Folly, Top 5 games to rebuy first appeared on Rolling Dice & Taking Names.

Rebuy is an AI-powered personalization platform. Check out their developer hub, explore case studies, or keep up with their blog.Cameron is a PhD student in computer science and member of the OptimaLab at Rice University. Autonomous agents are AI-powered programs that can create tasks for themselves in response to a given objective. They “can create tasks for themselves, complete tasks, create new tasks, reprioritize their task list, complete the new top task, and loop until their objective is reached,” according to one beginner's guide to autonomous agents.Follow Cameron's work on Twitter or Substack, or his website. Read his publications here.This week's Lifeboat badge honoree is Mark Setchell for sharing their knowledge with the world: I need to convert a fixed-width file to 'comma-delimited' in Unix.

Our guests are John Erck and James Van Erck, founders of Rebuy, a personalization platform that enables e-commerce brands to deploy intelligent shopping experiences for consumers. We discuss how they were able to bootstrap Rebuy to meaningful revenue, why they decided to raise venture capital, and how they continued to scale revenue efficiently while burning very little capital. We hope you enjoy this conversation with the founders of Rebuy.   

Your checkout is where all the money is. A bad checkout experience can mess up everything and your potential customers may not come back because of it.In this episode, Jordan West talks about another conversion killer - the checkout experience. He gives tried and tested tips and tricks that work to optimize your customers' checkout experience.Listen and learn from this episode!KEY TAKEAWAYS FROM THIS EPISODE:What exactly is checkout process optimization?-It's figuring out where in that checkout process are the biggest issues and solving them to improve user experience. Tried and tested tips to optimize your checkout process:Allow guest checkouts. Don't make people put in their information or make an account to go through. Recent stats show that when people have to create an account, it causes 34% higher abandoned cart rates.Offer free shipping. If there is a point where you can offer free shipping, do it! Another great option is to offer tranches where at a certain spend they get discounted shipping and at a higher spend they earn free shipping. This can be great to get people to up the average order value.  A recent study resulted in a 37% uplift in conversion from free shipping.Provide multiple payment and shipping options. Continue to stick with Shop Pay if you are on Shopify. You can get better credit card rates out there but the sacrifice in all of the functionality that Shop Pay has is not worth it.  Offer buy now, pay later on your website. There's no reason not to accept all payments that are out there. Use Google's auto-address. Have security badges. These will increase and keep your customers' trust.Have your checkout be designed for mobile. That's where everyone's shopping nowadays. Reduce as many form fields as you can. Don't make it complicated. Just get the information that you need from people. Have the option of receiving emails and SMS messages, but don't have the opt-in be checked automatically.Offer live chat support within the actual checkout area. Have this and an FAQ to help customers without having to leave the checkout page.Use the Rebuy app. Use apps like Rebuy to upsell within the cart itself. https://www.rebuyengine.com We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Paul and Justin review a host of disappointing pitchers and assess their 2023 value

Paul and Justin sort through a group of hitters who didn't quite breakout this year but are worth rebuying again in 2023

On this week's episode of Retention Chronicles, we're joined by Aaron Dungca, Director of Merchant Success at Rebuy, a personalization platform that creates intelligent shopping experiences. Aaron, Noah, and Mariah chat through; How merchant success and retention relateTaking a consultative approach to help rather than sellCreating lasting relationships What it means to have an intelligent shopping experience and how to create oneKPIs to look forHow to increase your AOV (average order value) and ROI (return on investment) on ad spendHow to navigate building partnerships with other technologies vs building out product featuresBe sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode resources: The Leader Who Has No Title by Robin Sharma, The Customer Success Professiona'ls Handbook by Ashvin Vaidyanathan, How to Win Friends and Influence People by Dale Carnegie, Malomo Resource Library.

108 - Does it ever feel like customers only come to your site when you're running a promotion or have a discount code? Are they only buying one item and not returning? If this is something you've experienced, it might be time to take a closer look at your Average Order Value (AOV) with the help of Vira and Nick Hein! We'll help you calculate your AOV, diagnose any problems, and provide effective strategies to help you boost it! AOV is a great metric for the health of your business. We'll help you turn that metric into actionable, profitable results for your eCommerce business! Let's get started. 

In this episode of Retention Chronicles, we're joined by Brandon Amoroso, Founder and CEO at electrIQ marketing and Noah Rahimzadeh, Director of Partnerships at Malomo. ElectrIQ marketing is a Shopify agency located in Miami that aims to help brands improve retention and LTV. We'll share about how Brandon and his team do exactly that and how that process differs for subscription vs non-subscription brands. You'll be given multiple use cases and creative ways to revolutionize subscription adoption and retention as well as how to leverage information from multiple technology platforms. And speaking of tech, Brandon shares his golden tech stack that he believes every Shopify brand should have. Have you ever wondered how you can get a customer back if they have a bad experience? Or what can go wrong if you segment but don't personalize? Look no further…Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!Episode Resources: Here's more information on Brandon's golden tech stack as well as our Malomo x Rebuy exclusive deal!

This episode is brought to you by Sendlane.   We personalize every customer interaction - that's how Rebuy enriches online stores. Today we have John Erck, Co-Founder and CEO of Rebuy Engine, an e-commerce personalization engine.   John had experience with Shopify and app development. But he wanted to build something new, so he and his co-founder came up with the idea for Rebuy. A personalization and recommendation engine that helps transform an online store from a basic online store into an intelligent, data-driven one.   This engine gives intelligent product recommendations to customers just like the experience big players such as Netflix, YouTube, and Amazon provide to their consumers. According to John, at Rebuy, everybody gets to refine the leader in themselves.   In the first part, he talked about:   * Gratefulness * Overview of the brand * Democratizing personalization technology * Example of Netflix and YouTube * What led him to Rebuy * His Shopify experience * His motivation for Rebuy   Join Ramon Vela and John Erck as they break down the inside story on The Story of a Brand.   For more on Rebuy Engine, visit: https://rebuyengine.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Sendlane.   To create intelligent shopping experiences - that's the mission of Rebuy. In the second part, John Erck, Co-Founder and CEO of Rebuy Engine, says that they build things when either there's demand or when "new dreams arise."   Empathy, hard work, and respect are the company's values. For onboarding with Rebuy, brands don't need a vast product catalog. Brands with only one product or less than 50 sales can try their free plans. What's important is getting started by allowing their intelligent engine to learn from buyers' behaviors.    Rebuy has experience in working with names like partners like Attentive, and many more. Currently, the brand is building out a suite of high-performing, high-converting landing pages that have specific use cases.    He talked about:   * Criteria set by Rebuy * AI and its predictions * Brand's onboarding process * Apps Rebuy works with * Their next evolution * Place to dream   Join Ramon Vela and John Erck as they break down the inside story on The Story of a Brand.   For more on Rebuy Engine, visit: https://rebuyengine.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story