Let's talk Marketplace

Follow Let's talk Marketplace
Share on
Copy link to clipboard

60 Prozent des deutschen E-Commerce-Umsatzes werden auf Online-Marktplätzen umgesetzt - wenn das kein Anlass für eine regelmäßige Talkshow ist! Die Marktplatz-Spezialistinnen Valerie Dichtl und Ingrid Lommer nehmen die Herausforderung an und quatschen bei "Let's talk Marketplace" frei von der Leber weg über alles, was sie am Plattform-Business fasziniert. 60 percent of German e-commerce sales are generated on online marketplaces - if that's not reason enough for a regular talk show! Marketplace specialists Valerie Dichtl and Ingrid Lommer take up the challenge.

Ingrid Lommer und Valerie Dichtl


    • May 15, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 44m AVG DURATION
    • 114 EPISODES


    Search for episodes from Let's talk Marketplace with a specific topic:

    Latest episodes from Let's talk Marketplace

    LTM 111: To be or not to be… on Temu feat. Marius Eckel

    Play Episode Listen Later May 15, 2025 42:28


    Temu is on everyone's lips: aggressive advertising, rapid expansion, low prices. But is that reason enough to become active there as a brand? In this episode, Ingrid and Valerie talk to Marius Eckel, Head of E-Commerce & Marketplaces at Selva Technik, about his decision not to use Temu for the time being – even though he is otherwise very open to new platforms. They discuss Temu's current strengths, such as reach, speed, and good terms, but also operational hurdles and price and platform conflicts arising from a Temu listing. Marius explains why he is not writing off Temu, but will continue to evaluate it regularly.Note from the sponsor eBay:Expanding internationally – but how? If you want to learn more about how you can expand your global reach, then the free webinar “Unlock Global Growth Cross-Border Opportunities” from our partner eBay is for you. Isabell Butterwegge from eBay will share best practices and practical tips to help you succeed worldwide. You will learn about the opportunities eBay offers you and the tools available to support you. So mark your calendars: May 20, 2025, 11 a.m. To register, click here: https://zoom.us/webinar/register/3017442359025/WN_bUNKInsESEyW2-TLrUlOBw#/registrationChapters:02:56 Meet Marius Eckel: E-commerce Insights06:08 Marketplace Strategies and Challenges08:57 Exploring Temu: Initial Impressions18:03 Navigating Multiple Marketplaces21:12 The Impact of New Market Players24:02 Brand Safety and Market Perception27:54 Challenges of Selling on Emerging Platforms30:33 Evaluating Market Trends and Brand Positioning35:51 The Impact of Global Trade Dynamics

    LTM 110: How to build a successful B2C Marketplace

    Play Episode Listen Later May 8, 2025 39:30


    How do you build a successful marketplace? For this episode, Ingrid and Valerie have switched perspectives and brought Pinki Choudhury, a true master of marketplace development, to the microphone. As the strategic mind behind successful marketplace launches such as Tesco, Kingfisher, and Castorama, Pinki knows exactly what she's talking about. She presents her “Super Eight” -  the most important points for a marketplace that pays off - for everyone involved. This episode offers exciting insights into the mind of an experienced marketplace builder and is also a lesson in clear strategy -  not only for retailers with marketplace ambitions.Note from sponsor Taxdoo:Why are less than one percent of tax consulting firms prepared to work with marketplace retailers? Why don't they understand their business? And how can retailers find an experienced tax expert for their marketplace business who truly deserves this title? Roger Grothmann, founder of Taxdoo and former tax auditor, reveals what goes wrong behind the scenes in a very insightful interview, shares his critical insights, and provides valuable practical tips. You can find the entire interview here: https://marketplace-universe.com/interview-what-makes-a-good-tax-advisor-for-marketplace-sellers/ Chapters:00:00 Introduction to Marketplace Dynamics02:45 Understanding Marketplace Success Factors09:10 Key Ingredients for Building a Marketplace24:46 Navigating the Challenges of Fashion Marketplaces33:06 Balancing First Party and Third Party Relationships

    LTM 109 Newsflash: US-Chinese tariff war, DHL Peak Season Fees, Kaufland expands

    Play Episode Listen Later May 1, 2025 28:59


    The de minimis rule in the US has expired, Trump has raised tariffs on China to up to 145% – what consequences will this have for the global marketplace business? Valerie and Ingrid explore this question in the new episode with the most important news in April. The US move is having far-reaching consequences – Amazon Haul is also affected, as is DHL. There's more news from Kaufland Global Marketplace, Babymarkt.de, Breuninger – and the first real Marketplace Universe anniversary!Note from sponsor eBay:Expanding internationally – but how? If you want to learn more about how you can expand your global reach, then the free webinar “Unlock Global Growth Cross-Border Opportunities” from our partner eBay is for you. Isabell Butterwegge from eBay will share best practices and practical tips to help you succeed worldwide. You will learn about the opportunities eBay offers you and the tools available to support you. So mark your calendars: May 20, 2025, 11 a.m. To register, click here: https://zoom.us/webinar/register/3017442359025/WN_bUNKInsESEyW2-TLrUlOBw#/registrationChapters02:50 Impact of De Minimis Rule on US-China Trade05:52 Amazon's Strategy Against Competitors09:04 Marketplace Developments in Germany12:01 Kaufland's Global Expansion Plans14:54 DHL's New Fees and Market Reactions18:02 Political Influences on E-commerce21:10 Celebrating Marketplace Universe's Milestones

    LTM 108: Premium statt Preiskrieg – Wie Weleda seine Marke auf Marktplätzen schützt

    Play Episode Listen Later Apr 24, 2025 35:12


    Wie schützt man eine Premium-Marke auf Marktplätzen wie Amazon, Zalando oder DocMorris – und sorgt gleichzeitig für Markenbekanntheit?  Diesen Fragen geht Valerie in der neuen Podcast-Episode mit Alexander Hally von Weleda nach. Sein Fazit: Zwei entscheidende Erfolgsfaktoren sind fundiertes Marktplatz-Know-how und eine klare Strategie. Im Gespräch verrät er, warum Weleda auf Amazon konsequent auf eine Vendor-Strategie setzt, wie die Marke auf Zalando gezielt den Sportbereich adressiert und welche Vorteile das Apothekengeschäft mit sich bringt. Außerdem erklärt er, warum er künftig stärker in Retail Media und Content-Optimierung investieren will – und weshalb der eigene Weleda-Webshop (noch) nicht so effizient läuft, wie er sich das wünschen würde.Hinweis vom Sponsor ChannelEngine: Marketplace-Gebühren, Middleware-Kosten, Pick & Pack, Versand, Retourenabwicklung und selbst Lagergebühren – wer auf Marktplätzen verkauft, weiß: Am Ende bleibt oft weniger übrig als gedacht. Denn versteckte Profit-Killer lauern überall.  Damit ihr mehr Profit aus euren Marktplätzen herausholen könnt, hat ChannelEngine im neuen E-Book 5 Tipps für mehr Profitabilität auf Marktplätzen zusammengestellt. Ihr  erfahrt, wie sich  selbst margenschwache Produkte in echte Gewinnbringer verwandeln lassen – und warum klar kalkulierte Mindestpreise entscheidend für die Rentabilität sind.

    LTM 107: Malte's Insights from Luxembourg - An Amazon update from Haul to BuyForMe

    Play Episode Listen Later Apr 17, 2025 41:40


    In this episode, Valerie und Ingrid sit down once again with Amazon expert Malte Karstan, fresh from his visit to Amazon's European HQ in Luxembourg. From low-price strategies to cutting-edge AI features - Amazon is navigating competitive pressure from Temu, TikTok Shop & Co. with new tools and tactics. Together, they explore: Is Amazon Haul a tactical move or a long-term play? Is Amazon on its way to a super app - with features like Rufus, the AI-based personal shopping assistant combined with BuyForMe and the shopping experience beyond its own platform? What are Amazon's interests in making its purchase offer for TikTok in the US? And what does it all mean for sellers?Note from the sponsor Channable:Do you know the e-commerce solution provider Channable? Channable offers a solution that can map trade on more than 2,500 platforms - including marketplaces, of course. Products can be managed, promoted, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, performance marketing, all work with the same software. The solution focuses on automation. In addition, integrations are available for common shop systems such as Shopify, WooCommerce or Lightspeed. Find out more at https://www.channable.com/Chapters00:00 Introduction to the Amazon Update05:04 Insights from Amazon's European Headquarters07:25 Amazon's Corporate Atmosphere and Leadership Changes10:53 FBA Fees and Competitive Strategies15:03 Amazon's Low-Cost Strategy and Market Positioning20:22 Amazon's Evolving Strategies27:17 AI Innovations and the BuyForMe Feature29:30 Amazon's Competitive Landscape and TikTok32:53 Navigating Trade Challenges and International Expansion

    LTM 106: Cracking the German Market: Insights for International Brands

    Play Episode Listen Later Apr 10, 2025 33:27


    For brands looking to sell in Germany, it quickly becomes clear that this market follows its own rules, surprising even experienced cross-border sellers – for example, because of the strong dominance of Amazon. In this episode, Ingrid and Valerie explore the question of what really drives German buyers, how they behave in marketplaces, and what that means for brands planning to enter the market. Dex van Hofwegen, Director of Sales & Customer Success at Dutch marketplace integrator ChannelEngine, is also joining us. Dex not only knows what questions international customers have when entering the German market, but also shares exciting insights from a cross-border study on consumer behavior in marketplaces in Europe. Note from the sponsor Kaufland Global Marketplace:Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets. Chapters01:53 Understanding the German Market06:07 Consumer Behavior Insights11:56 Marketplace Preferences and Trends18:05 Challenges for International Brands29:56 The future role of Temu, Shein and Tiktok Shop in Germany

    LTM 105 Newsflash: TikTok Shop, B&Q Figures, Shein's path to a generalist Assortment

    Play Episode Listen Later Apr 3, 2025 29:49


    It is THE topic that has kept the industry in suspense in recent weeks: the launch of TikTok Shop in Europe. Valerie and Ingrid take a critical look at this in the new newsflash episode of “Let's talk Marketplace”. Because despite the hype, TikTok Shop is not suitable for every brand, every retailer, and every product. They also discuss Shein's rapid growth beyond fashion, the annual results of eBay, Allegro and B&B, and the expansion of Autodoc, MediaMarktSaturn and Amazon Haul. And they talk about Ingrid's and Valerie's new passion project: the marketplace community for brand managers in the fashion, sports & shoes category, launching in June, and hardlines, launching in October.Note from the sponsor Kaufland Global Marketplace:Shipping, returns processing, tax regulations and one-stop shop procedures: the challenges of internationalization are a major concern for many retailers. Service providers such as exporto can help here: exporto specializes in cross-border e-commerce logistics in Europe. You can find out more in the webinar “Selling to post-Brexit UK” on April 8 at 11 a.m., in which Vanessa Schmidt from exporto and Ingrid will take a detailed look at the challenges of cross-border trade with the United Kingdom. Click here to register: https://zoom.us/webinar/register/WN_264R7k0nQd6t6hnyapQEeA#/registration Note from the sponsor Kaufland Global Marketplace:Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets. Chapters00:00 March Marketplace Highlights04:21 TikTok Shop Launch and Reactions07:27 Marketplace Figures and Trends11:12 Marketplace Launches and Expansions13:01 Shein's Marketplace Evolution19:39 Vinted's Expanding Categories26:59 Looking Ahead to April

    LTM 104: When FOMO Meets Meh - A TikTok Shop Deep Dive with Ed Sander

    Play Episode Listen Later Mar 27, 2025 39:56


    TikTok Shop's business is doing really badly in the US and the UK – even if TikTok doesn't say it out loud! But what does this mean for the TikTok Shop launch in Europe and for brands that want to jump on the bandwagon? That's what Valerie and Ingrid discussed in this episode with Ed Sander from Chinatalk. Ed explains that TikTok has clearly failed to meet its own targets in the US and sees that success in the West is taking much longer than expected. He shares many exciting insights into TikTok and live commerce: specific figures on the volume in Asia, cultural differences in shopping behavior, the lack of an agency landscape around live commerce, and the possible market share of TikTok in a few years. And he also knows why TikTok has repeatedly postponed the launch of its shop in Europe and, in contrast to Temu, is proceeding very cautiously with its expansion.Note from the sponsor Kaufland Global Marketplace:Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.Chapters:00:00 Introduction to TikTok Shop and Its Impact10:08 Ed Sander's Insights on TikTok's Performance19:54 Understanding Live Commerce and Its Challenges in the West23:39 The Challenges of Live Commerce in the US25:03 TikTok's Strategy and Market Expectations27:26 Cultural Differences in E-Commerce29:30 Product Suitability for Live Commerce31:03 TikTok's Approach to European Markets34:05 Future Outlook for TikTok Shop and Live Commerce

    LTM 103: What's up, Zalando? Looking for the Hidden Story behind Zalando's 2024 Figures

    Play Episode Listen Later Mar 20, 2025 40:58


    Sometimes, the question of why someone tells a story in exactly that way is more exciting than the story itself! A good example of this is Zalando: the 2024 annual report and the associated statements are really interesting – especially what Zalando emphasizes and what is no longer mentioned. In this podcast episode, Ingrid and Valerie do just that: they analyze what the numbers really reveal and what it means for brands and marketplace partners – for example, the barely growing marketplace share or the emphasis on independence from About You for the next three years.Note from the sponsor bol:Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options. Curious to learn more? Tune in to podcast episode 97 to hear Alex Ciorapciu, Director of International Business, discuss selling on bol. Note from the sponsor Kaufland Global Marketplace:Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets. Chapters:00:00 Introduction to Zalando's Financial Results05:59 Understanding Zalando's Narrative and Market Position11:58 Zalando's Revenue Growth and Brand Strategy14:59 Marketplace Share and Brand Approval Challenges18:00 International Expansion and New Market Opportunities20:58 The Impact of the About You Merger30:05 Brand Perspectives on the Merger36:56 Zalando's ZEOS and B2B Growth Analysis

    LTM 102: The Marketplace Battle - Local vs Global in the Netherlands

    Play Episode Listen Later Mar 13, 2025 33:00


    What does bol have that Amazon doesn't? Or to put it another way: Why is bol so far ahead in the Netherlands? Ingrid and Valerie explore this question in the new episode together with Thomas Philip-Bashar, Product Manager at the Dutch solution provider Channable. They discuss how bol has benefited from the fact that large players like Amazon have long ignored the small country, but that the Netherlands, with an internet penetration rate of 95%, is a very well-developed market. They discuss the role of logistics in defending the market position after Amazon entered the market in 2020. And they delve into the similarities and differences in the advertising options for both platforms. Thomas also expects a new advertising format at bol in the second half of the year.Note to the sponsor MediaMarktSaturn:With a turnover of 22.4 billion euros, MediaMarktSaturn is one of Europe's leading consumer electronics retailers. Since launching its marketplace in Germany in 2020, the company has been pursuing an international strategy and is now represented in Spain, Austria, Italy, and the Netherlands – and has also recently launched in Belgium. Poland will follow this year. The range includes around 2 million products in categories such as IT, TV, household, gaming and more. With additional services such as easy marketplace integration and individual support, MediaMarktSaturn makes it easier for its approximately 1600 retailers to do business on the marketplace. And if you want to know more, take a look at our detailed marketplace portrait of MediaMarktSaturn. https://marketplace-universe.com/marketplace-portrait-mediamarktsaturn/ Chapters:00:00 Introduction to the Deep Dive Episode06:29 Exploring the Dutch Marketplace Landscape12:40 The Role of bol in the Dutch Market18:54 Amazon's Impact and Strategy in the Netherlands24:49 Advertising Strategies: bol vs. Amazon30:35 Future of Marketplaces in the Netherlands

    LTM 101 Newsflash: TikTok Shop, Amazon figures, Colizey Closed

    Play Episode Listen Later Mar 6, 2025 34:11


    A fresh spring wind is blowing through the “Let's talk Marketplace” podcast! For the second season, Ingrid and Valerie have slightly changed the podcast concept: there is now a dedicated news episode once a month – so there is finally enough time to dive deeper into the most relevant news of the last few weeks. This episode is the first pure newsflash episode dealing with the most breaking marketplace news in February: Ingrid and Valerie - have looked extensively at the background to the launch of TikTok Shop in Germany, France and Italy - discussed the consequences of the new US customs policy – both for the US market and for European markets. - They also analyzed Amazon's 2024 figures - and examined the reasons for the end of the sports marketplace Colizey.Note on our upcoming webinar:Do you want to expand your marketplace business but don't know which marketplaces are worthwhile for you? Then take part in the webinar “Mastering Marketplaces: Strategies to choose your ideal Platform” on March 18 at 11 a.m. Online and for free, you will receive an indispensable guide to successful B2C marketplace expansion from marketplace experts Johannes Blindhuber from PlentyONE and Valerie Dichtl, offering actionable insights and a checklist for optimizing your strategy. The webinar, which will be held in English, is aimed at brands and companies in the consumer electronics, home & living, DIY, sports and toys sectors. Register here: https://marketplace-universe.com/events/webinars/webinar-plentyone/Note from the sponsor exporto:Cross-border e-commerce is booming. However, international expansion still involves complex logistical and customs challenges for many companies. Service providers such as exporto, which specializes in cross-border e-commerce logistics in Europe, are there to help. With powerful technology and a strong partner network, exporto ensures that online retailers can ship their goods internationally just as smoothly as in their home market. The plug-and-play solutions cover everything from automated customs clearance and tax processing to local delivery over the last mile. More than 200 brands, including Mr. Speck's, Outfittery and Snox, already rely on exporto's all-in-one solution to drive their international growth. Find out more at exporto.de https://www.exporto.deChapters00:00 Introduction to Season Two02:47 Changes in Podcast Format06:01 TikTok Shop Expansion in Europe09:06 US and EU Responses to Chinese E-Commerce12:00 Impact of US Tariffs on Marketplace Sellers15:08 Amazon's Financial Results and Marketplace Insights17:04 Analyzing Amazon's Sales Performance24:45 The Shift Towards Refurbished and Circular Economy28:01 The Closure of Colizey and Market Challenges31:39 Reflections on Market Trends and Future Insights

    LTM 100!!! Our Journey through the Marketplace Universe

    Play Episode Listen Later Feb 27, 2025 36:49


    Ingrid and Valerie are proud to present: the 100th episode of the “Let's talk Marketplace” podcast! And that's why, in this episode, Ingrid and Valerie looked back on what they have achieved and revealed their visions for this year (spoiler: a real community for the marketplace people in Europe). They looked back on their biggest failures and their favorite guests. They talked about the importance of gut feeling, about trust and their “No Bullshuit Policy”. And they looked at the rapid pace at which they have been on the road with our Marketplace Universe for about a year. With episode 100, the second season of “Let's talk Marketplace” begins with some innovations, such as our own news episodes. Enjoy the anniversary episode and thank you so much for your loyalty!Note from the sponsor Channable:If you're selling on Amazon or bol, you know that running ad campaigns can be complex - but also highly rewarding. Both platforms offer similar campaign structures, but there's a key difference: On Amazon, a product can appear in both sponsored and organic search results. On bol, once you win the sponsored spot, you lose your organic ranking. Automation can make campaign management much easier. With tools like Channable, you can scale campaigns for a wide range of products, automate keyword selection, and optimize bidding strategies. If you would like to know more about the differences on ad campaigns an bol and Amazon, read our how-to article at Marketplace-Universe.comor listen to episode 102 in mid-March with Thomas Philip-Bashar, Product Manager at Channable, as guest.Note on our upcoming webinar:If you're selling on marketplaces, you've probably asked yourself already, how will shoppers buy in in 2025? Where does the journey begin, the shopping journey, what factors influence the decisions? The questions are the topic in the webinar „How marketplace shoppers buy in 2025: key insights“ together with ChannelEngine.When: March, 6th, 4 p.m.Who: Jorrit Steintz, CEO and Founder ChannelEngine, and Valerie Dichtl, Marketplace UniverseWhere: online and for freeRegister now here!https://eu1.hubs.ly/H0gnXPM0 Chapters:00:00 Celebrating 100 episodes: A Milestone in Podcasting02:53 Reflections on Podcasting Journey and Learnings06:00 Favorite Guests and Memorable Moments08:30 Podcasting Challenges and Lessons Learned13:55 Transitioning to Season Two: New Structure and Focus17:20 Transitioning to Marketplace Universe24:46 Monetization Strategies and No Bullshit Policy29:00 Looking Ahead: Future Plans and Community Focus35:00 A heartfelt Thank You

    LTM 99: Selling on Temu: how does it work - and is it worth it?

    Play Episode Listen Later Feb 20, 2025 44:32


    For brands, it could become the crucial question: should they ride the (successful) wave of Temu or should they ostracize the nasty low-cost competition? Some have already taken the plunge, some with the help of Valentin Hauß, CEO of the German marketplace agency com-create, which specializes in technological connections to platforms like Temu. This gives Valentin a direct line to Temu and valuable insights. In the podcast, he talks about how hard Temu is trying to work with European brands and retailers, that Temu seems willing to change its pricing policy, and that the cheap image is to be shed. He also talks about the very different strategies brands are using to react to the pricing pressure on Temu, which categories he considers worthwhile, and why Temu sometimes pays its sellers more for a product than the online shopper on the platform.Note from our sponsor bol:Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options.A special promotion is available until February 28th: retailers receive a 50% discount on account creation fees and variable commissions through integrators like ChannelEngine, Rithum, Tradebyte, or Channable, valid until June 30th, 2025. Curious to learn more? Tune into podcast episode 97 next week to hear Alex Ciorapciu, Director of International Business, discuss selling on bol. Note on our upcoming webinar:If you're selling on marketplaces, you've probably asked yourself already, how will shoppers buy in in 2025? Where does the journey begin, the shopping journey, what factors influence the decisions? The questions are the topic in the webinar „How marketplace shoppers buy in 2025: key insights“ together with ChannelEngine.When: March, 6th, 4 p.m.Who: Jorrit Steintz, CEO and Founder ChannelEngine, and Valerie Dichtl, Marketplace UniverseWhere: online and for freeRegister now here:https://eu1.hubs.ly/H0gnXPM0Newsflash:-        Amazon is experimenting with re-directing search queries to brands' webshops outside of its own app. -        Amazon opened its first brick-and-mortal pharmacy and beauty store in Milan, Italy.-        MediaMarktSaturn plans to increase the Space-as-a-Service concept which enables wholesale and marketplace retail partners to rent space in the brick and mortal store of the retail chain to present their products.-        The French sports marketplace Colizey has ceased trading.Chapters00:00 Introduction to Temu Marketplace02:08 Valentin Hauß: Insights from com-create05:54 Newsflash12:00 Omni-Channel Strategies in Retail17:22 Deep Dive into Selling on Temu22:10 Building Collaborative Relationships with Temu23:56 Seller Requirements and Integration on Temu26:24 Understanding Temu's Pricing System31:01 Strategies for Brands on Temu33:49 Evaluating Product Performance on Temu

    LTM 98: How to manage the cashflow of your marketplace business feat. Storfund

    Play Episode Listen Later Feb 13, 2025 54:05


    LTM 98: How to manage the cashflow of your marketplace business feat. StorfundWhat is often preventing marketplace sellers from growing? A lack of liquid funds, because a lot of money is either tied up in inventory or sits with the marketplace operator for weeks before it is paid out to the seller. That's why Ingrid and Valerie are dedicating this episode to the topic of financing and managing working capital. They are joined by Ann-Kristin Lipsky, who sells various of her own brands on marketplaces, and Joep Backx, Director of Sales at Storfund.Storfund has developed a concept to help sellers out of financial bottlenecks. In the podcast, they speak very openly about emergencies and the lack of support from banks. And Ann-Kristin explains how a competitor used a minor violation of terms of service to take her out of the race in Europe for months.Note from the sponsor MediaMarktSaturn:With a turnover of 22.4 billion euros, MediaMarktSaturn is one of Europe's leading consumer electronics retailers. Since launching its marketplace in Germany in 2020, the company has been pursuing an international strategy and is now represented in Spain, Austria, Italy, and the Netherlands. Belgium and Poland will follow in 2025. The range includes around 2 million products in categories such as IT, TV, household, gaming and more. With additional services such as easy marketplace integration and individual support, MediaMarktSaturn makes it easier for its approximately 1600 retailers to do business on the marketplace. And if you want to know more, take a lookat the detailed marketplace portrait of MediaMarktSaturn. Newsflash:Amazon had a good, if not exceptional, result for 2024It is said that Temu requires local European distributors to price 15% lower than Amazon. Chapters12:08 Marketplace Strategies and Expansion Plans13:45 Understanding StoreFund's Role in Financing18:02 Newsflash28:02 The Importance of Financing for Growth30:08 Understanding Product Portfolios and Market Risks32:01 The Struggles of Female Entrepreneurs in Funding36:27 Innovative Financing Solutions for E-commerce42:14 The Cost of Financing and Its Impact on Growth46:32 Expanding to New Marketplaces

    LTM 97: How to Sell on Bol - Chances for international sellers on the Dutch Local Hero

    Play Episode Listen Later Feb 6, 2025 48:23


    If you want to sell in the Netherlands via marketplaces, you can't get past the top dog bol. While the market leader used to have a reputation for being very restrictive in its selection of sellers, the platform is now opening up to international sellers. Alex Ciorapciu, Director International Business at bol, reveals in this episode what foreign merchants can expect at bol: AI tools that help with translating product information, and bol's own logistics that ensure competitive delivery times for the demanding Dutch customer base. And customer service can now be provided in English instead of only in Dutch. bol's stated goal is to maintain long-term, good, and profitable relationships with its sales partners so that they can benefit from the Dutch market in the best possible way. To this end, bol currently has a special offer up its sleeve: anyone who sets up a bol account via one of the integrators Channable, ChannelEngine, Tradebyte or Rithum by the end of February will receive a 50% discount on the setup fee and a 50% discount on the variable sales commission until the end of June. The point of contact is Alex Ciorapciu. Note on our next Marketplace Universe Connect Event: Are you a brand, manufacturer or e-commerce head of? From the areas of DIY, home & living, sports, CE or similar? Then mark February 18 in your calendar and register now for the “Marketplace Universe Connect x plentyone Berlin Edition”! What do you get? Direct exchange, valuable contacts, drinks & food in a relaxed atmosphere in a cool location and short presentations by Katrin Wießner, marketplace manager at Jack Wolfskin, and Malte Karstan, marketplace expert at Berlin Brands Group. But be aware: Not everyone who registers will automatically be accepted – we carefully review each registration to ensure an optimal experience for all guests. You want to be there? Then sign up here! https://webforms.pipedrive.com/f/1AEq12z4w3UgrhelE8SJfg1wbYkSpXaynZBndKVazpjhMqXKOLqYtToZNrgc3bWfh? Note from the sponsor Channable: Do you know the e-commerce solution provider Channable? Channable offers a solution that can map trade on more than 2,500 platforms - including marketplaces, of course. Products can be managed, promoted, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, performance marketing, all work with the same software. The solution focuses on automation. In addition, integrations are available for common shop systems such as Shopify, WooCommerce or Lightspeed. And: Channable is one of the bol integrators, so you can get your 50% discount through us. Find out more at https://www.channable.com/ Chapters: 00:00 Introduction to bol Marketplace 07:01 Alex Ciorapciu's Journey in E-Commerce 11:58 The Significance of bol in Dutch Culture 20:01 AI and Technology in bol's Operations 29:29 Selection of new partners 40:09 Challenges for International Sellers on bol 43:59 Cooperation with the bol team

    LTM 96: Why Wayfair failed in Germany and more Home & Living Marketplace Insights

    Play Episode Listen Later Jan 30, 2025 49:03


    Which red flags have indicated the end of Wayrfair in Germany? Why is XXXLutz so successful in the marketplace business? Why are marketplace fees sometimes ridiculously high? Valerie discussed all these questions in this episode with Philip Kehela, co-founder and managing director of the furniture brand mokebo. Philip follows this strategy: If a new marketplace has points of contact with our categories, we will use it because our business model is designed to scale very quickly and with very little personal investment in marketplaces. He explains why mokebo produces almost exclusively in Germany, is growing much faster than the market and why he considers DIY marketplaces to be very worthwhile players. Newsflash: - The bevh is forecasting a slight increase in German e-commerce this year and attributes this growth almost exclusively to marketplaces - There are new indications that TikTok Shop could soon launch in Germany Note from the sponsor bol: Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options. A special promotion is available until February 28th: retailers receive a 50% discount on account creation fees and variable commissions through integrators like ChannelEngine, Rithum, Tradebyte, or Channable, valid until June 30th, 2025. Curious to learn more? Tune into podcast episode 97 next week to hear Alex Ciorapciu, Director of International Business, discuss selling on bol.   Chapters: 02:28 Philipp Kehela's Journey and Moquebo's Growth 05:53 Marketplace Strategies and Expansion 10:12 Newsflash 20:51 Impact of Wayfair's Withdrawal and Market Consolidation 27:02 E-commerce Performance and Market Strategies 30:02Marketplace Presence and Expansion Plans 34:57 Marketplace Commission Structures and Profitability 37:58 Trends in Home and Living Marketplaces

    LTM 95: Think big, Act Carefully - how to enter the US market with a small team

    Play Episode Listen Later Jan 23, 2025 45:12


    How does a small brand manage to do good business in the US? Niko Moll from the children's sunglasses brand Mausito has shown how it's done and in this episode he talks about his strategy: he focused on Amazon, accepted the marketplace's support, learned a lot about logistics – and paid a price. For example, because he spent far too much money on advertising. Or because he thought that if he could do the business in Europe, he could do it in the US. Nevertheless, he is now successful and enjoys advantages such as no VAT, low return rates and lower Amazon fees. He is also expanding the B2B business as a further mainstay, putting out feelers to other marketplaces such as Allegro and bol, and pushing ahead with his own webshop. Note from Sponsor Base.com: Anyone looking to expand into Eastern Europe will encounter a different marketplace landscape than in Western Europe. And therefore needs different marketplace integrations! The e-commerce SaaS solution Base.com can help: the platform specializes in marketplace integration and the automation of e-commerce marketplace processes such as order fulfillment and inventory management and can offer connections to over 250 marketplaces. The company was founded in Wroclaw, Poland, and scores particularly highly in terms of its many connections to marketplaces in the CEE region. Find out more at https://www.base.com or in episode 85 of “Let's talk Marketplace”. Note from Sponsor byrd: byrd is an European logistics provider with operations in Germany, Austria, the Netherlands, UK, France, Italy and Spain. With seamless integrations into platforms like Amazon, Shopify and WooCommerce, byrd helps merchants optimize supply chains, reduce costs and offer fast delivery. They have a proprietary dashboard which enables you to see to track all your orders in real time. Furthermore, they offer specialized services like organic product certification or dangerous goods, shipping or handling of products with expiry dates or serial number tracking for electronics. Clients like Refurbed, WeAreKnitters and Bababoo and friends trust byrd to streamline their fulfillment processes. Find out more at https://www.getbyrd.com. Newsflash: -        TikTok chaos in the US: Offline, online, extended deadlines - what happens next?  - Zalando's figures for the final quarter of 2024 are promising. -  Galaxus is happy with the development of its internationalisation. Galaxus.de performed well in 2024   Chapters: 02:58 Marketplace Updates and TikTok's Uncertainty 05:58 Introducing Niko Moll and Mausito 11:27 Newsflash 20:49 Mausito's Marketplace Strategy and Expansion Plans 25:11 Pricing Strategies and Consumer Trust 29:10 Logistics Challenges in the US 31:03 Sales Performance and Market Differences 32:13 Lessons Learned from Market Expansion 40:13 Future Internationalization Plans

    LTM 94: Marktplatz-Auswahl: So viele Kanäle, so viel Strategie!

    Play Episode Listen Later Jan 16, 2025 44:07


    Trends hinterherzulaufen ist keine gute Strategie – vor allem nicht für die Auswahl von geeigneten Plattformen für das Marktplatz-Business! Doch wie lässt sich eine gute Auswahl an passenden Marktplätzen treffen? Darüber diskutiert Ingrid in dieser Folge mit Julia Kühnberger von Cherry Europe und Johannes Blindhuber von PlentyONE. Julia baut gerade das Marktplatz-Engagement von Cherry aus, der Middleware-Anbieter PlentyOne unterstützt sie dabei. Zusammen berichten sie ganz praxisnah, worauf es ankommt: Etwa auf klar definierte Unternehmensziele, akribische Recherche zu den jeweiligen Markplätzen und den direkten Konktakt zu ihnen, außerdem auf realistische SLAs der Marktplätze und die eigene Fähigkeit, diese einzuhalten sowie auf die Kosten und die technische Umsetzbarkeit. Julia plaudert dabei aus dem Nähkästchen und verrät auch, was für sie K.O.-Kriterien sind, die gegen einen Marktplatz sprechen, warum sie auf Local Heros setzt und auch Plattformen wie Alibaba, Twitch oder TikTok Shop auf dem Schirm hat. Hinweis des Partners Taxdoo: Mit dem neuen Jahr werden für Marktplatzhändler einige umsatzsteuerliche Themen wichtig: So kommt die für Anfang 2025 geplante einheitliche Umsatzsteuer-ID erst 2028. Die ersten Prüfungen beim One-Stop-Shop werden aber voraussichtlich schon in diesem Jahr durchgeführt. Wichtig ist auch, die OSS-Fristen strikt einzuhalten; es gibt keine Fristverlängerungen wegen Feiertagen! Neu bei Amazon: Für Leistungen, die von Amazon Deutschland erbracht werden, gilt nun der klassische Vorsteuerabzug und nicht mehr das Reverse-Charge-Verfahren. Aber Achtung: Für alle anderen europäischen Amazon-Marktplätze gilt das weiterhin. Hilfe bei solchen Fragen bietet der TaxTech-Anbieter Taxdoo: https://www.taxdoo.com Newsflash: -        Wayfair zieht sich aus dem deutschen Markt zurück -        Decathlon baut seine Plattform mit Services wie Reparaturhilfen, universellem Warenkorb und Mietservice aus -        Meta testet die Integration von eBay-Angeboten in den Facebook Marketplace   Chapters: 00:00 Einführung in die Marktplatzauswahl 05:47 Newsflash 12:06 Strategien zur Marktplatzauswahl 18:00 Erfahrungen und Herausforderungen bei Cherry 23:48 KPIs und Erfolgsmessung im Marktplatzgeschäft 24:51 Internationale Expansion und Zielgruppen 25:50 Strategien zur Ansprache von Gamern 27:06 Kriterien für die Marktplatzbewertung 28:58 Herausforderungen bei der Marktplatzintegration 30:34 Logistik und Fulfillment-Strategien 31:41 Neulinge im Marktplatzmarkt 34:32 Zeitrahmen für Marktplatzanbindung 36:25 Evaluierung und Anpassung nach Marktplatzstart

    LTM 93: Our Marketplace survey: What the European Platforms have in store for 2025

    Play Episode Listen Later Jan 9, 2025 43:00


    Welcome to 2025! In the first episode of “Let's talk Marketplace” this year, Ingrid and Valerie have ventured an outlook on the coming 12 months in the marketplace business. To do this, they asked various relevant marketplaces about their plans and to-do lists for 2025. The top topics on the agenda in 2025 will again be internationalization and the markets in Central and Eastern Europe. For example, Douglas wants to expand into Lithuania and Hungary, MediaMarktSaturn into Poland and Turkey. In addition, providers such as BOL and B&Q are courting partners from other European countries. Other topics include logistics, technological challenges and retail media, where Amazon is once again leading the way with video advertising. Note from the sponsor Taxdoo: With the new year, a number of VAT-related topics will become important for marketplace merchants: for example, the uniform VAT ID planned for the beginning of 2025 will not come until 2028. However, the first checks at the one-stop shop are likely to be carried out this year. It is also important to strictly adhere to the OSS deadlines; there are no deadline extensions due to holidays! New at Amazon: For services provided by Amazon Germany, the classic input tax deduction now applies and the reverse charge procedure no longer does. But be careful: it still applies to all other European Amazon marketplaces. The TaxTech provider Taxdoo offers assistance with such questions: https://www.taxdoo.com Chapters: 03:06 Reflecting on 2024: Achievements and Growth 08:57 Marketplace Players: Insights for 2025 11:56 MediaMarkt's Expansion and New Verticals 14:59 Kaufland's International Growth and Marketplace Efficiency 17:59 eBay's Strategy to Attract Younger Sellers 21:00 Scroutz‘s Success and Future Plans 23:01 International Marketplaces: Opportunities and Challenges 26:14 Local Heroes: The Case of Globus 27:50 Redcare Pharmacy: A Quiet Player in the Market 30:22 Douglas: A Shift Back to Core Competencies 33:08 B&Q: Expanding Horizons for International Sellers 34:45 Outlook 2025: Hot Markets and Categories 38:18 Emerging Services and Trends in E-commerce

    LTM 92: Zalando takes over About You! What happens now?

    Play Episode Listen Later Dec 19, 2024 54:44


    The news was like a shockwave: Zalando is buying About You. A week later, it's time to take a closer look at what the takeover means for the market, retailers and brands. Valerie and Ingrid have brought Stefan Wenzel, an experienced fashion and marketplace expert, into the podcast for this. Together they shed light on how the step is to be evaluated from Otto's point of view, what impact the merger of the number one and two has on fashion retail and whether it helps to compete against Shein (spoiler: rather not). They also discuss opportunities and risks for brands and retailers – Zalando is currently sending notices to successful brands and delaying the onboarding of new partners – and the rumor that Zalando could also take over Asos. Newsflash: -        Zalando has officially launched on TikTokShop in the UK, partnering with 55 iconic brands including Nike, Adidas, AllSaints, and Dr. Martens. -        Amazon will shortly be opening its new country website in Ireland, Country Manager will be Alison Dunn.    Note from the sponsor PlentyONE: PlentyONE is a German e-commerce service provider offering a complete solution for your omnichannel business – with a very strong focus on marketplaces. It covers the entire sales process across more than 150 sales channels and is suitable for manufacturers and brands of all sizes worldwide. In 2023, more than 116 million orders with a GMV of 9.8 billion euros were processed via the platform. In the coming months, PlentyONE plans to focus on expanding its innovative channel layer technology: this will ensure more efficient, standardized marketplace connections and relieve brands and retailers of complex system processes. More at https://www.plentymarkets.com  Note from the sponsor byrd: byrd is a e-commerce fulfillment provider that can handle logistics across all of Europe and is particularly good for tricky cases in addition to standard services. For example, when best-before dates for food or cosmetics need to be observed. Or when strict specifications have to be adhered to when shipping products that sport organics labels. A selection of more than 15 logistics options helps to find the best solution in each case. Integrations with partners such as PlentyONE, ChannelEngine and billbee make the solution particularly interesting for marketplace sellers. And that's why brands like Refurbed, Weareknitters, Manuka Honey, Bababoo and Friends and Lakrids by Bülow trust byrd. More at https://www.getbyrd.com Chapters: 01:10 Breaking News: Zalando Acquires About You 03:55 Expert Insights: The Impact of the Merger 11:35 Newsflash 17:34 Analyzing the Merger: What It Means for the Industry 24:58 The Impact of Mergers on Fashion Brands 36:07 Navigating the New Marketplace Landscape 39:55 Technical Integration and Market Dynamics 46:14 Future Prospects and Strategic Moves 50:28 Final Thoughts on Market Evolution

    LTM 91: Marketplace Jobs and how to hire new team members

    Play Episode Listen Later Dec 12, 2024 54:20


    It's December and what do many marketplace people do? They are looking for a new job! Don't believe us? Then take a look at the number of job changes that are circulating in the industry in these weeks. That's why Valerie and Ingrid have dedicated the new episode of their podcast “Let's talk Marketplace” to the topic of jobs and brought Marketplace Universe's HR manager, HR specialist Natalia Dobrova, to the microphone. Together they highlighted why talent scouting is so challenging in the marketplace business, how good and, above all, realistic job descriptions are created, and what these job specifications have to do with the subsequent employment contract. They also discussed the very different work cultures in the US and Europe and the advantages of Marketplace Universe's fast, transparent, and trustworthy job matching. Newsflash: - Black Week broke many records. 60% of purchases occurred on marketplaces, with Amazon leading at 85% of users.   - TikTok has lost its bid to strike down a law that could result in the platform being banned in the United States.  Note from the sponsor Storfund: Liquid capital is a huge issue in e-commerce: with payment periods of 14 to 60 days, merchants often wait weeks for their money – which is then missing to order new goods and grow further. Storfund wants to solve this problem: The company pays the merchant the amount that it has already earned from sales but has not yet received. In return, the merchant pays a fixed fee to Storfund and is immediately liquid again. Storfund is a British company that was founded in London in 2018, but is now also active in the US and Central Europe. The company's services are aimed specifically at marketplace merchants – Storfund has set up integrations with 35 marketplaces, including Amazon, Kaufland and Otto. Find out more at  or in episode 86 of “Let's talk Marketplace”. Chapters: 00:00 The Rise of Online Marketplaces During Peak Season 03:37 Introducing Natalia: Insights from an HR Expert 10:30 Navigating the Job Market in E-commerce 18:35 Building a Strong Marketplace Team 29:22 The Importance of Job Descriptions in Hiring 32:06 Understanding Organizational Structures and Responsibilities 35:33 Balancing Expectations in Job Descriptions 38:38 The Impact of Remote Work on Job Performance 41:14 Cultural Differences in Work Ethics 47:31 The Importance of Job Matching in Marketplaces

    LTM 90: Wann überholt Shein Zalando?

    Play Episode Listen Later Dec 5, 2024 49:59


    „Das ist keine Welle und auch kein Tsunami, das ist ein Anstieg des Meeresspiegels!“ Das sagt der renommierte Handelsexperte Professor Dr. Gerrit Heinemann über den rasanten Aufstieg der chinesischen Factory-to-Consumer-Companies wie Shein und Temu. Denn selbst eine riesige Welle geht irgendwann wieder zurück - die chinesischen Player hingegen sind nach Europa gekommen, um zu bleiben. In dieser Podcast-Folge diskutiert Gerrit mit Ingrid und Valerie, welchen Kardinalfehler deutsche Brands gemacht haben, warum sich Shein vermutlich über die EU totlacht und warum Shein nachhaltiger ist als ökozertifizierte westliche Brands. Außerdem sprechen sie darüber, wie Brands auf Shein reagieren sollten und warum Gerrit in dem Aufsteig Sheins einen staatlich geförderten Wirtschaftskrieg Chinas Westen sieht. Jepp, eine echte Tacheles-Folge. Newsflash: -        The Platform Group hat den insolventen Luxusuhren-Anbieter CHRONEXT übernommen. -        TikTok Shop soll noch im Dezember in Spanien starten. -        MediaMarktSaturn erweitert sein Retail Media-Angebot um In-Store-Ads. Hinweis unseres Sponsors Base.com Wer nach Osteuropa internationalisieren möchte, trifft dort auf eine andere marktplatz-Landschaft als in Westeuropa. Und braucht damit andere Marktplatzintegrationen! Helfen kann die E-Commerce SaaS-Lösung Base.com: Die Plattform hat sich auf Marktplatzintegration und die Automatisierung von E-Commerce- Marktplatzprozessen wie Auftragsabwicklung und Bestandsverwaltung spezialisiert und kann Anbindungen zu über 250 Marktplätzen anbieten. Das Unternehmen wurde im polnischen Breslau gegründet und kann mit besonders vielen Anbindungen zu Marktplätzen in der CEE-Region punkten. Mehr dazu unter https://ww.base.com oder in Folge 85 von „Let's talk Marketplace“. Kapitel: 00:02 Einführung in das Thema 02:50 Vorstellung des Gasts 10:16 Newsflash 25:08 Aufstieg chinesischer Firmen wie Shein 30:33 Gründe für Sheins Erfolg 37:29 Sheins Öffnung zum Marktplatz 40:04 Reaktion von Brands 44:33 Know-how und On-Demand-Produktion

    LTM 89: It's Quadrant Time! The most relevant B2C-marketplaces for Consumer Electronics in Europe

    Play Episode Listen Later Nov 28, 2024 51:11


    For the new episode 89 of “Let's talk Marketplace”, Ingrid took on the role of podcast guest: She presented her new marketplace quadrant “Consumer Electronics” in detail. For example, she explained where the database comes from and why the electronics industry is so special. After all, the quadrant boasts an impressive 58 marketplaces! She also discussed the leading providers and the most important local heroes in some markets. Valerie, for her part, took the opportunity to introduce Ingrid as an external guest: What are you best at in the marketplace environment? What is a fun fact about you? And what exactly does Marketplace Universe do? And why are the women in the industry so important to her? So if you want to get to know Ingrid and Marketplace Universe better AND learn more about the most relevant B2C marketplaces for Consumer Electronics in Europe, this episode is for you! You can find the new Marketplace Quadrant for Consumer Electronics on our website. Newsflash: - The French player Fnac Darty has taken over its Italian insolvent competitor Unieuro.  - Perplexity has launched an AI-based shopping assistant in the US that can be a taste of things to come with AI-powered marketplaces.  - French retail groups Mulliez and Les Mousquetaires have forged a major retail media alliance.  - According to a Kearney study, Amazon sellers made a loss of 258 million euros in 2023 because of Black Friday.   Chapters: 00:00 Introduction and Black Week Challenges 03:00 Founding a Company: The Bureaucratic Struggle 05:59 Empowering Female Founders in E-Commerce 08:56 Marketplace Universe: Our Mission and Vision 18:00 Marketplace Universe: Connecting Sellers and Brands 26:05 Newsflash 30:03 The Evolution of Consumer Electronics Marketplaces 40:57 Local Heroes in Consumer Electronics 44:58 Chinese Marketplaces and their Impact

    LTM 88: Von der Blackbox zum Partner - Wie ebay Die Marken umwirbt

    Play Episode Listen Later Nov 21, 2024 58:17


    In dieser Episode von "Let's talk Marketplace" tauchen Valerie und Ingrid mit Lisa Haak, Head of Seller Community und Brand Relations bei eBay, tief in das Thema Markenstrategien auf eBay ein. Lisa teilt spannende Einblicke, wie eBay sich von der berüchtigten „Blackbox“ zu einem vertrauenswürdigen Partner für Marken entwickelt hat. Von autorisierten Händlern über B-Ware und Secondhand bis hin zu Retail Media – eBay bietet Marken heute ein echtes „Buffet“ an Optionen. Lisa verrät außerdem, warum Marken wie Dyson oder Bosch Vorreiter sind, wie das neue Markencockpit den Durchblick verschafft und was es mit Pre-Loved-Produkten auf sich hat. Außerdem teilt Lisa ihren Lieblings-Business-Hack: Sie wurde durch ihren Partner großer Eintracht Frankfurt-Fan und hat festgestellt, dass ein bisschen Smalltalk über Fußball wahre Networking-Wunder bewirkt – gerade in männerdominierten Branchen. Also, bei der nächsten Konferenz? Einfach mal nach dem SSV Jahn Regensburg fragen.

    LTM 87: Strategies for Successful Vendor Negotiations feat. Martin Heubel

    Play Episode Listen Later Nov 14, 2024 59:25


    At the end of the year, many vendor negotiations with Amazon are on the agenda – and these are truly no walk in the park! Because Amazon, of course, has its own interests in mind – not those of the brands. But if you go into the talks well prepared, you have a better chance. Martin Heubel – formerly a vendor manager at Amazon himself and now an independent Amazon consultant – explains in this podcast episode with Valerie what is important in the negotiations. For example, he reveals who should and should not participate in the talks and when, which key figures should underlie the talks and where they can be obtained. He describes the approach and tricks of vendor managers and reveals specific methods that can be used to ountert hem. Newsflash: -     Shein grew by 68 percent in Europe in 2023, with sales of 7.86 billion euros. -     Amazon is starting its Black Week earlier than usual on November 21. -     Amazon has adjusted its requirements and deadlines for products with the Prime logo for the Christmas season. Note from the sponsor ChannelEngine: ChannelEngine is a marketplace technology service provider that was founded in the Netherlands in 2013. It is now active throughout Europe, in the USA, Canada, Australia, Singapore and Dubai. ChannelEngine acts as a marketplace integrator and provides marketplace middleware: Brands and retailers can use it to connect to more than 950 different online marketplaces and social media platforms worldwide. It also offers automated processes for product listings, product ranges, management and fulfillment as well as repricing. ChannelEngine thus makes it easier for its customers to grow faster and more easily on marketplaces. More information is available here or in our webinar with ChannelEngine. You will find the record here Note from the sponsor Taxdoo: On November 1, the Amazon VAT-compliant service provider Avalara terminated its contractual relationship with around 30,000 European Amazon sellers. Those affected by this must act immediately: otherwise, they will certainly fall behind with their November returns in countries such as Spain, France, Italy and Poland. So it's time to choose a new provider, for example the tax tech expert Taxdoo. The good news is that with an existing ID, the change can actually be made within a few weeks, and returns for November can still be made. Taxdoo offers a comprehensive platform for online merchants who have to carry out legally compliant and efficient Value Added Taxreporting and accounting - including for marketplaces such as Amazon, eBay or Zalando. More at Taxdoo or via Jonny Hofberger. Chapters: 00:00 Introduction 02:55 Amazon continues to clear out vendors 05:55 Annual Review Meetings Overview 10:07 Newsflash 21:33 Strategies for Successful Vendor Negotiations 33:31 Understanding True Costs of Serving Amazon 34:41 Sales Growth and Profitability Metrics 36:06 Market Share and Category Visibility 40:31 Investment Decisions and Co-op Marketing 42:11 Performance Analytics and ROI 44:05 Setting the Agenda for Negotiations 47:27 Escalation Strategies in Negotiations 54:30 Data Sources for Vendor Negotiations

    Let's talk Marketplace 86: 3rd quarter reports round-up a.k.a. is that light at the end of the tunnel?

    Play Episode Listen Later Nov 7, 2024 46:51


    Amazon impressive, Etsy miserable, eBay somewhere in between – that's how you could summarize the fresh quarterly figures. In this episode 86, Ingrid and Valerie take a closer look at the figures that Amazon, eBay, Zalando, About You and Etsy presented for the third quarter. Because: If the cautious forecasts that the e-commerce economy is slowly picking up again have proven to be true, then this should be reflected in the figures. The two analyze how successful Amazon's efforts to reduce costs have been, how important revenue from the retail media business is now for Amazon and eBay, and why Etsy is struggling so much with declines in GMV and buyer numbers. They also take a look at the margins at About You in its B2C and B2B business, as well as the strikingly good liquidity of the platform, and they try to take apart Zalando's juggling of numbers. Newsflash: - The EU has launched formal proceedings against Temu because it has concerns that Temu is not effectively preventing the sale of illegal or counterfeit products. - Shein has launched its C2C second-hand platform “Shein Exchange” in Germany. - At the Marketplace Convention last week, Temu refused to answer questions on stage; in a separate breakout room, however, the representatives were a bit more open.   Note from the sponsor bestSolutions: The service level agreements of marketplaces and their compliance can be a real challenge for brands and sellers. At Zalando, for example, the SLAs are 36 pages long and specify detailed delivery times and deadlines for the processing of returns. With an experienced logistics company, brands and manufacturers can face these challenges with confidence: bestSolutions can handle both their own online store logistics and B2B logistics. bestSolutions specializes in fashion logistics and is very familiar with the requirements of marketplaces such as Zalando, About You and Amazon. If you're interested in exploring how bestSolutions can support your brand's logistics, Ute Weickel-Oudot is your contact person. Note from sponsor plentyOne: PlentyOne is a German e-commerce service provider offering a complete solution for your omnichannel business – with a very strong focus on marketplaces. It covers the entire sales process across more than 150 sales channels and is suitable for manufacturers and brands of all sizes worldwide. In 2023, more than 116 million orders with a GMV of 9.8 billion euros were processed via the platform. In the coming months, PlentyOne plans to focus on expanding its innovative channel layer technology: this will ensure more efficient, standardized marketplace connections and relieve brands and retailers of complex system processes. More at https://www.plentymarkets.com Note on Marketplace Universe Jobs & Talents: Marketplace Universe has created something new: marketplace people who are looking for new challenges can store their profile in the Talent Pool. Companies looking for employees for their marketplace business can be matched with them by Marketplace Universe. There are also job ads in the Marketplace Universe newsletter and on the website. Find out more at https://marketplace-universe.com/jobs/   Chapters 00:00 Welcome and introduction 02:59 Marketplace Universe and its independence 06:11 Working with partners and customers 15:14 Newsflash 20:54 Marketplace trends and challenges 23:48 Third quarter data and statistics 25:41 Amazon: A strong quarter 32:01 eBay: Positive developments despite challenges 34:39 Etsy: Decline in the third quarter 35:41 Zalando: Strategic changes and growth 40:22 Marketplace trends and outlook for Q4

    Let's talk Marketplace 85: How to start on new marketplaces FAST feat. Base.com

    Play Episode Listen Later Oct 31, 2024 54:13


    Time to market is a much-used term – and at the same time such an important criterion in the marketplace business. A realistic timeframe for a new start in the marketplace business is usually 6 to 9 months. If you already sell via marketplaces and “only” connect another one, you might make it in 6 to 8 weeks.  The Czech solution provider Base.com says: We can do the integration in 5 days! That sounds so amazing that Ingrid and Valerie invited Base.com CEO Radek Klouda to their podcast. In episode 85 of “Let's talk Marketplace,” he outlines the approach of a ready-made and automated integration platform, a kind of “drag-and-drop integration.” The three also discuss why data exchange is so important, how AI helps to accelerate listings and translations, why Base.com has a free starter version and why Base.com “only” covers the technical part of the integration despite everything. Newsflash: - Amazon has outlined the requirements for its upcoming 'Low-Cost Store' in the U.S - its answer to Temu. - Allegro introduced a buy box on 1 October. - Kazakh fintech giant Kaspi.kz has acquired Turkish marketplace generalist Hepsiburada 1.1 billion dollars. Note from the sponsor eBay: Do you already know eBay's Pro Trader program? This business booster is aimed at eBay sellers who are somewhere between beginners and professionals or whose shop sales are not developing as they would like. The program includes, among other things, 3 months of personal advice from eBay experts with specific practical tips, 6 months of premium customer service, better visibility through the WOW! program and targeted voucher promotions, as well as detailed analysis of shop performance and support in planning tailored marketing activities. Sellers who have not participated in the Pro Trader program in the last 12 months can apply. You can find more information about the Pro Trader program here. Note from the sponsor Channable: Channable offers a solution that can map trade on almost all platforms – including marketplaces, of course. Products can be managed, advertised, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, and performance marketing all work with the same software. The solution focuses on automation. Interested?  Then listen again to episode 82 of “Let's talk Marketplace”: Tom Maier, Head of New Business DACH at Channable, is a guest and discusses with Ingrid when a full-service solution makes sense and when a best-of-breed approach is better. Or you can visit Channable. Chapters: 00:00 Introduction 06:01 Exploring Base.com's Services and Solutions 18:27 Newsflash 27:00 Discussion on Time to Market Strategies 32:03 The Five-Day Approach to Market Entry 36:03 Product Data Readiness and its Importance 39:56 Pricing Structure and Subscription Models 42:09 Category Focus and Product Types 48:03 Logistics and Customer Service Integration

    Let's talk Marketplace 84: Was passiert, wenn du deine Marktplatz-SLAs nicht einhältst, und andere Logistik-Geschichten

    Play Episode Listen Later Oct 24, 2024 46:40


    Jeder Marktplatz hat seine eigenen SLAs, also seine Service Level Agreements, und diese Vorgaben einzuhalten, ist manchmal eine gigantische Herausforderung - vor allem bei der Marktplatz-Logistik. Da müssen Versandzeiten eingehalten werden oder Fristen, innerhalb derer Retouren bearbeitet werden müssen. Gelingt dies nicht, rutscht das Angebot schnell im Ranking nach hinten und der Händler oder die Marke verliert ihre Sichtbarkeit, weiß Ute Weickel-Oudot. Sie ist Sales-Managerin beim Fulfillment- und Logistikanbieter bestSolutions und Gast in dieser Podcast-Folge. Und sie hat Andreas Kuffner mitgebracht, der beim Full-Service-Anbieter Gute Marken Online für das Business Development zuständig ist. Gemeinsam mit Valerie und Ingrid sprechen sie über die Wichtigkeit belastbarer Prognosen und den regelmäßigen Austausch zwischen Kunde und Dienstleister. Sie tauchen ein in die Tiefen der internationalen Marktplatzlogistik und unterschiedliche Retouren-Kulturen und in die Herausforderungen der Logistik im Weihnachtsgeschäft. Newsflash: -        Amazon ist angeblich still und leise mit dem Bau ein stationäres Supercenters beschäftigt – allerdings weiß bisher niemand, wo es entsteht. -        Backmarket hat zum Zehnjährigen Business-Zahlen vorgelegt, unter anderem, dass 1.800 Einzelhändler und 15 Millionen Kunden den Marktplatz für Refurbished-Ware nutzen. -        Amazon ändert ab dem 15. Januar 2025 seine Regeln für die FBA-Erstattung auf den europäischen Märkten.   Hinweis des Sponsors Storfund: Flüssiges Kapital ist ein Riesenthema im E-Commerce: Bei Zahlungsfristen von 14 bis 60 Tagen warten Händler oft wochenlang auf ihr Geld - das dann fehlt, um neue Ware zu bestellen und weiter zu wachsen. Dieses Problem will Storfund lösen: Das Unternehmen zahlt den Händler die Summe, die sie mit Verkäufen schon verdient, aber noch nicht auf dem Konto haben, sofort aus. Der Händler zahlt dafür eine Fixgebühr an Storfund und ist direkt wieder liquide. Storfund ist ein britisches Unternehmen, das 2018 in London gegründet wurde, mittlerweile aber auch in den USA und Zentraleuropa aktiv ist. Mit seinen Services richtet sich das Unternehmen speziell an Marktplatz-Händler - Storfund hat Integrationen zu 35 Marktplätzen eingerichtet, darunter auch Amazon, Kaufland und Otto. Mehr dazu unter https://storfund.com/de/ oder in 14 Tagen in Folge 86 von „Let's talk Marketplace“. Da ist Storfund zu Gast, gemeinsam mit einem Händler, der den Finanzservice bereits nutzt. Chapters: 00:35 Einführung und Vorstellung der Gäste 12:32 Newsflash 19:55 Marktplatz Logistik bei Gute Marken Online 25:37 Einführung in die Logistik von Best Solutions 27:09 Herausforderungen der Retouren im Mode-E-Commerce 34:07 Planung und Forecasting in der Peak Season 39:42 Internationale Logistik und ihre Herausforderungen

    Let's talk Marketplace 83: These are the marketplace you need for selling to Eastern Europe

    Play Episode Listen Later Oct 17, 2024 53:20


    The west is settled, now it's the east's turn – this is roughly how the current rush on the markets in Central and Eastern Europe can be described: It is a crucial phase in the battle for market leadership in countries such as the Czech Republic, Poland and Hungary. Because there is so much potential in these markets, Valerie and Ingrid have brought in a specialist for their podcast: David Cicanek, who, after many years in an Amazon agency, is now a self-employed consultant in Prague, supporting brands in their marketplace business in these countries.  In the podcast, they discuss the reasons for the great interest in the CEE markets, which players in which countries have a good chance of becoming market leaders, and why Western European marketplaces have a relatively easy chance of securing top positions. They also look at why local characteristics give domestic players a head start and why Shein and Temu have extremely good chances in Central and Eastern Europe. Newsflash: - MyTheresa takes over Yoox Net-a-Porter. - Zalando and About You have raised their revenue forecasts for 2024. – Shein has exceeded the £1.5 billion sales mark in the UK, leaving Asos and Boohoo far behind. - In several shopping malls across Spain and the Netherlands, 'Shein Outlets' have begun to pop up, but these stores don't belong to the Chinese online platform, and it is as of yet unclear who is behind them. - In 2023/24, cross-border e-commerce sales reached 326 billion euros, 69 percent of which were generated on marketplaces. Note from the sponsor Channable: Channable offers a solution that can map the trade on almost all platforms - including marketplaces, of course. Products can be managed, advertised, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, and performance marketing all work with the same software. The solution focuses on automation. Curious? Then listen again to episode 82 of “Let's talk Marketplace”: Tom Maier, Head of New Business DACH at Channable, is a guest and discusses with Ingrid when a full-service solution makes sense and when a best-of-breed approach is better. Or you can visit Channable: https://www.channable.com Note from the sponsor Base.com: Base.com – formerly known as BaseLinker – is a provider of SaaS solutions specifically for e-commerce. Founded in Poland in 2006, the core of the company today is a platform for marketplace integration and the automation of processes such as order fulfillment and inventory management. The SaaS approach makes the solution cost-effective and flexible to use. Base.com currently has 350 employees and is represented in 9 countries. Further internationalization is on the agenda. Base.com's customers include, among others, Obi, MediaMarktSaturn and Philips. The contact person is Radek Klouda Chapters: 00:00 Introduction to Internationalization in E-Commerce 03:09 Meet David Cikanek: Expert in CEE Markets 11:38 Newsflash 22:03 E-Commerce Growth in Central Eastern Europe 24:57 The Battle for Market Dominance in CEE 26:42 The Role of Marketplaces in Eastern European E-Commerce 34:03 Allegro's Expansion and Challenges 36:40 The Rise of Skoutz in Greece 39:21 Marketplace Dynamics: Eastern vs. Western 41:50 Fashion Market Insights 44:30 The Future of E-Commerce in Central Eastern Europe 48:45 Service Provider Landscape in CEE

    Let's talk Marketplace 82: Marketplace Techtalk: Full-Service oder best-of-breed?

    Play Episode Listen Later Oct 10, 2024 44:58


    Wie bekommen Händler ihren Multichannel-Vertrieb technologisch am besten in den Griff - alles aus einer Hand oder lieber viele einzelne Spezialanbieter? Für Best of Breed, also ein Paket aus Spezial-Lösungen, spricht die Flexibilität, wenn es darum geht, eigene Bedürfnisse optimal abzudecken. Für eine Full-Service-Lösung spricht eine kurze Time-to-Market und ein einfaches Handling. In dieser Podcast-Folge steigen Tom Maier, Head of New Business DACH beim Full Service Feed Management Anbieter Channable, und Ingrid tief in das Thema Backend-Technologie ein. Ein Fazit: Full-Service-Lösungen sind oft für kleinere Händler sinnvoll, größere Unternehmen auf Enterprise-Niveau sind mit einem Best of Breed-Ansatz oft besser beraten. Tom und Ingrid diskutieren zudem die Auswahlkriterien und die wichtigsten Funktionen, die ein Multichannel-Tool abdecken sollte sowie die Ressourcen, die ein Best-of-Breed-Ansatz verlangt.   Newsflash: -        TikTok Shop hat seine hochgesteckten Ziele in den USA 9 Monate nach dem Start deutlich verfehlt. -        Die Secondhand-Plattform Vinted hat in UK mit Vinted Pro für professionelle Seller gestartet. -        Bol.com baut sein Retail-Media-Angebot mit dem Kampagnen-Format Branded Shelves weiter aus. -        Allegro hat seinen Marktplatz in Ungarn gestartet. -        eBay hat 6 Gewinner der eBay Awards gekürt. Hinweis des Sponsors eBay: Für Brands, die ihr Business bei eBay pushen wollen, hat eBay das Markenprogramm aufgelegt: Marken können entweder ausgewählte Partner als „Autorisierte Händler“ mit ihrem Marken-Logo zertifizieren lassen, einen Branded Showroom bei eBay im eigenen Look & Feel nutzen oder einen komplett eigenständigen Markenshop bei eBay einrichten. Die Vorteile: Mehr Reichweite, mehr Kundenvertrauen, mehr Umsatz! eBay unterstützt Marken zudem beim Markenschutz, bei Retail Media und mit einem zentralen Verkaufs-Tool, dem „Marken-Cockpit“. Mehr Informationen findet ihr hier: https://www.ebay.de/verkaeuferportal/programme-gewerbliche-verkaeufer/markenprogramm Hinweis des Sponsors bestSolutions: In Folge 84 von „Let's talk Marketplace“ geht es um die besonderen Herausforderungen von Marktplatzlogistik. Zu Gast werden dann Andreas Kuffner von Gute Marken Online und Ute Weickel-Oudot von bestSolutions sein. Gemeinsam berichten sie direkt aus der Praxis, wie bestSolutions die Logistik für Gute Marken Online umsetzt und abwickelt. Denn als Spezialabieter kann bestSolutions auch Logistik für kniffelige Fälle, etwa Aufhängeware im Mode-Bereich oder Parfum, für das besondere Anforderungen gelten. Einschaltempfehlung! Chapters: 00:00 Einführung in das Thema Vorstellung 09:34 Newsflash 18:51 Best of Breed vs. Multi-Channel: Ein Vergleich 20:11 Moderne Tech-Stacks für Marktplätze 35:07 Strategie-Evolution bei Channel 43:23 Automatisierung im Marktplatzgeschäft

    Let's talk Marketplace 81: Amazon's big vendor clean-up - what now? feat. Martin Heubel

    Play Episode Listen Later Oct 2, 2024 58:08


    What can you do when Amazon kicks you out of the vendor program? Hundreds of brands probably received notice of termination from Amazon a few weeks ago and are now faced with the question of how they can reorganize their business by the beginning of November. Vendor expert Martin Heubel has some helpful tips up his sleeve. The independent consultant from Consulterce used to work for Amazon and is familiar with challenges like this. In the podcast, he explains why Amazon is making this cut right now and why it was already indicated two years ago, how brands can recognize whether they are also at risk of being kicked out, what needs to be considered when switching to Seller Central and what happens to stocked goods and when it makes sense to stay in Vendor Central with the help of a service provider. He also discusses with Ingrid and Valerie why this does not mean the end of the vendor program and why Amazon's focus will shift away from profitability and back to sales growth by fall 2025 at the latest. Newsflash: - Western fashion and shoe brands are increasingly appearing on Shein. https://www.wiwo.de/unternehmen/handel/unautorisierter-weiterverkauf-pumas-kampfansage-an-shein/29998420.html - 95 percent of Chinese imports do not meet European safety standards. https://www.fr.de/hessen/asiatischer-online-handel-95-prozent-der-waren-mit-maengeln-zr-93307370.html - American Eagle Outfitters sues Amazon over alleged 'knock-offs' of Aerie products. https://www.cnbc.com/2024/09/25/american-eagle-sues-amazon-over-trademark-infringement-of-aerie-line.html - The shortened deadline on Amazon for unsaleable stock items only applies to unsaleable customer returns, damaged or expired goods. https://www.linkedin.com/posts/moritz-heller-ab131 0183_amazon-fba-lagerbestaeunde-activity-7239646546030379008-veqa?utm_source=share&utm_medium=member_desktop More news every Monday in our newsletter. Register right here! https://www.marketplace-universe.com/newsletter  Note from the sponsor Kaufland: Internationalization with Kaufland: The Kaufland marketplace launched in Austria and Poland a few weeks ago and is now present in 5 countries. In the webinar “Sell globally, launch locally: Your masterclass for Kaufland Global Marketplace” on October 9, Matthias Kluth, Teamlead National Sales at Kaufland Global Marketplace, and retailer Antonio Ligato from G+L will show you what internationalization with Kaufland can look like and what success strategies look like in practice. You will also learn about the marketing opportunities Kaufland offers and which strategies can help increase the visibility of your products. Register for the webinar here: https://realreataccount.clickmeeting.com/global-verkaufen-lokal-durchstarten-deine-masterclass-fur-kaufland-global-marketplace/register  Note from the sponsor ChannelEngine: ChannelEngine will be at the Marketplace Convention on October 24 at 11:45 a.m. and has revealed the secret of who will be a guest: Miro Mevius, Head of Marketplaces at Lampenwelt GmbH, better known internationally under the company name LuCom, will be on stage and will speak exclusively about the marketplace strategy of Lampenwelt. The focus will be on the international expansion strategies and experiences on international marketplaces. Get your ticket right here! https://marketplace-convention.de/tickets/  Chapters: 00:21 Introduction and topic 06:14 Newsflash 19:16 Amazon's Vendor Clear Out: An Overview 23:29 The Impact on Smaller Brands 28:01 Understanding the Scale of Terminations 31:32 Reasons Behind Vendor Cancellations 38:46 Navigating Uncertainty: What Brands Can Do 42:42 Immediate Steps for Affected Brands 47:27 The Role of Service Providers 51:53 Future Predictions for Amazon's Vendor Program

    Let's talk Marketplace 80: Luxusuhren auf Marktplätzen? Klar geht das!

    Play Episode Listen Later Sep 26, 2024 43:54


    Wie verkauft man Luxus-Uhren auf Marktplätzen? Chronext macht es vor: Zum einen als selbständiger Marktplatz, der als Vermittler zwischen Verkäufer und Käufer fungiert. Zum anderen als Anbieter auf Fremdmarktplätze wie eBay und Farfetch. Trotz viel Erfahrung läuft aber auch das nicht immer rund, Chronext steckt gerade mitten in einem Sanierungs- und Restrukturierungsprozess. Im Podcast berichtet Frederike Knop, CEO von Chronext, warum die Branche so viel langsamer tickt als andere, warum Vertrauen und Sicherheit so eine extrem große Rolle spielen und was für Folgen das hat und wie sich das Kaufverhalten der jüngeren Generation gerade verändert. Und sie verrät, wie Chronext im kommenden Jahr durchstarten will (Spoiler: es sollen neue Marktplätze dazukommen, mögliche Kandidaten sind Breuninger und 24S). Newsflash: -        Otto hat seit April knapp 1.100 Marktplatz-Seller verloren, teils sind sie freiwillig gegangen, teils hat Otto sie rausgeworfen. -        Der Baumarkt B&Q ist in der ersten Hälfte des Jahres 2024 schnell gewachsen, 1,5 Millionen Produkte werden jetzt von 1.300 Händlern auf DIY.com angeboten. -        Amazon hat offiziell angekündigt, dass die nächsten Prime Day Deals am 8. und 9. Oktober stattfinden. -        Der angeschlagene FBA-Aggregator „SellerX“ wird nun doch nicht versteigert.   Hinweis des Sponsors eBay: Kennt ihr schon das Pro Trader-Programm von eBay? Dieser Business Booster richtet sich an eBay Seller, die sich irgendwo zwischen Anfänger und Profis einordnen oder deren Shop-Umsätze sich nicht so entwickeln, wie sie es sich vorstellen. Zum Programm gehören unter anderem 3 Monate persönliche Beratung durch eBay-Experten mit konkreten Praxistipps, 6 Monate Premium-Kundenservice, bessere Sichtbarkeit durch das WOW!-Programm und gezielte Gutscheinaktionen sowie detaillierte Analyse der Shop-Performance und Unterstützung bei der Planung passgenauer Marketingaktivitäten. Bewerben können alle Seller, die das in den letzten 12 Monaten nicht am Pro Trader-Programm teilgenommen haben und die ein Sortiment mit Wachstumspotenzial sowie einen Servicestatus mit überdurchschnittlicher oder Top-Bewertung haben. Mehr zum Pro Trader-Programm findet ihr hier! Hinweis des Sponsors Kaufland Global Marketplace: Internationalisieren mit Kaufland: Der Kaufland Marktplatz ist vor einigen Wochen in Österreich und in Polen gestartet und ist damit jetzt in 5 Ländern präsent. Im Webinar "Global verkaufen, lokal durchstarten: Deine Masterclass für Kaufland Global Marketplace" zeigen euch am 9. Oktober Matthias Kluth, Teamlead National Sales bei Kaufland Global Marketplace, und der Retailer Antonio Ligato von G+L wie die Internationalisierung mit Kaufland aussehen kann und wie Erfolgsstrategien aus der Praxis aussehen. Außerdem erfahrt ihr, welche Vermarktungsmöglichkeiten Kaufland bietet und welche Strategien helfen, die Sichtbarkeit eurer Produkte zu erhöhen. Hier könnt ihr euch zum Webinar anmelden! Kapitel: 00:00 Einführung in die Schmuck- und Uhrenbranche 07:03 Newsflash 19:02 E-Commerce und Luxusuhren: Ein Blick auf die Zahlen 24:39 Das Geschäftsmodell von Chronext und Restrukturierung 28:41 Marktplatzstrategie und Auswahl der Partner 33:40 Sicherheit und Vertrauen 39:24 Zukunftsausblick und Herausforderungen für Chronext

    Let's talk Marketplace 79: China update with Ed - Temu, Shein and everything else

    Play Episode Listen Later Sep 19, 2024 49:07


    With almost 700 million visits per month, Temu is the second most frequently visited e-commerce site in the world. And because Temu is so successful, the Chinese platform is facing attacks from all sides: competitor Shein is suing Temu for product piracy, while the US and Europe are planning to protect their markets and local providers by imposing tariffs on packages from China.  And Temu? is targeting the US and Europe and opening up to sellers based in these countries. With so much movement in the market, it's worth taking another critical look at Temu and also at the behavior of competitors. Ingrid and Valerie do just that in the new episode 79 with Ed Sander, THE China expert from the Netherlands. The podcast, for example, is about why Shein, Temu and Amazon hypocritically accuse each other of their own actions (or rather their own offenses), how Temu puts pressure on Chinese manufacturers and why Shein benefits from it and why Amazon presents this manufacturer as a “friendly” alternative to Temu. Newsflash: -        Amazon eases the export to countries without a specific Amazon Store with the new Export Central, which is part of Amazon's EU Export program.  -        British fasion retailer and marketplace Asos.com will sell its daughter chain Topshop/Topman not to Shein - even though the chinese company made the best offer.  -        The financing of the internationalization of the Swiss marketplace Galaxus to Germany and other European countries is now secured until at least 2029.  -        Amazon has reduced the deadline for processing unsaleable stock from 30 to 23 days. If companies miss this deadline, Amazon can dispose of these products. -        The online gaming platform Roblox plans to sell physical products directly on the platform starting in 2025. New Webinars available: Exciting webinars await you in the fall! On September 24th at 11 a.m., Jonny Hofberger from Taxdoo will discuss the topic of Value Added Tax and accounting in cross-border sales. The German webinar is about avoiding annoying mistakes and expanding your daily business securely and efficiently. In addition to many tips and a detailed Q&A session, the optimization of accounting is also discussed, for example through the integration of Amazon Seller Reports. Pre-registration is done directly via this zoom link: https://zoom.us/webinar/register/6417219151320/WN_uW5krYjySyiAzMq1wfq_wg#/registration⁠ On October 9 at 11 a.m., Matthias Kluth from Kaufland and the retailer Antonio Ligato from G+L will be webinar co-hosts at Marketplace Universe. They will be talking about internationalization on the Kaufland marketplace, which has recently launched in Poland and Austria. You can register here: https://realreataccount.clickmeeting.com/global-verkaufen-lokal-durchstarten-deine-masterclass-fur-kaufland-global-marketplace/register Marketplace Universe Connect in Munich: Are you a brand, seller, retailer, manufacturer or e-commerce head of? From the areas of DIY, home & living, gardening, sports, consumer electronics or similar? Then mark October 7th in your calendar and register now for the “Marketplace Universe Connect x plentyOne Munich Edition”! What do you get? Direct exchange, valuable contacts, a short presentation of a brand, drinks & food in a relaxed atmosphere in a cool location. But be aware: Not everyone who registers will automatically be accepted – Each registration is carefully checked to ensure an optimal experience for all guests. You want to be there? Then register now! All information can also be found on www.marketplace-universe.com/events! Chapters: 00:00 Introduction of the topic and Ed Sander 08:36 Newsflash 19:12 The crash of Temu's stock price and the reasons for it 24:24 Temu's challenges in terms of profitability and product quality 28:02 Temu's approach to sellers 36:21 Government attempts to contain Temu 40:56 Comparing Temu's and Shein's business models 45:01 Tough conditions at Temu

    Let's talk Marketplace 78: Alles über Kauflands Start in Polen und Österreich

    Play Episode Listen Later Sep 12, 2024 38:58


    Der Vorteil von schrittweiser Internationalisierung: Man muss das Rad nicht immer neu erfinden! Und das gilt nicht nur für Händler, sondern auch für Marktplätze. Zum Beispiel für Kaufland Global Marketplace: In weniger als 2 Jahren hat Kaufland neben dem deutschen Marktplatz 4 weitere in der Slowakei, Tschechien, Polen und Österreich aufgebaut. Denn Kaufland konnte so Schritt für Schritt die Learnings aus einem Land auf das andere übertragen, wie Doreen Schumm, Head of Marketplace Sales at Kaufand e-Commerce, im Podcast verrät. Dasselbe gilt für Händler: Wer auf einem Kaufland-Marktplatz erfolgreich verkauft, kann mit überschaubarem Aufwand sein Business auf weitere kaufland-Marktplätze ausdehnen und sich so die lukrativen Märkte in Mitteleuropa erschließen. Doreen erklärt, welche Services Händler dabei unterstützen, inwieweit sich Top-Seller und Kaufgewohnheiten unterscheiden (Spoiler: oft weit weniger als vermutet) und wie das Wettbewerbsumfeld auf den Kaufland-Marktplätzen im Ausland aussieht. Übrigens: Let's talk Marketplace-Hörer, die jetzt neu auf einem der 5 Kaufland-Marktplätze starten, bekommen als exklusives Goodie 3 Monate die Verkaufsgebühr geschenkt! Einfach hier anmelden und den Voucher Code „MP-INI2024“ einlösen! Newsflash: - 2023 hat Amazon Deutschland mit Retail Media 2,9 Mrd. Euro umgesetzt - 20 Prozent mehr als im Vorjahr. - Peloton stellt den eigenen Online-Shop und damit den D2C-Vertrieb ein, der Vertrieb läuft künftig nur noch über Amazon und Fitshop. - Der Second-Hand-Mode-Marktplatz Vinted öffnet seine Plattform für gebrauchte Elektronik. - Der deutsche Bundeswirtschaftsminister Robert Habeck hat einen Aktionsplan E-Commerce gegen Temu und Shein entworfen. - Temu kommt in Deutschland auf 33 Millionen Nutzer, EU-weit sind es 75 Millionen. Hinweis des Sponsors Channable: Kennt ihr den E-Commerce-Lösungsanbieter Channable? Channable bietet eine Lösung an, die den Handel auf nahezu allen Plattformen abbilden kann - natürlich auch auf Marktplätzen. Produkte können damit kanal- und teamübergreifend verwaltet, beworben, verkauft und analysisiert werden. Das heißt, das Marktplatz-Team, das E-Commerce-Team, das Social Media-Team, das Performance Marketing, alle arbeiten der gleichen Software. Im Fokus der Lösung steht dabei Automatisierung. Neugierig geworden?  Dann schaut doch mal beim kostenlosen Online-Event "IMPACT cube“ am 25. September, 15 Uhr vorbei, da erfahrt ihr alles Wichtige über Channable. Hinweis des Sponsors DIY Summit: Am 27. September 2024 startet der 4. Virtual DIY Summit – und Marketplace Universe ist Mitveranstalter! Kurz vor 11 Uhr nehmen wir euch mit in die DIY-Welt auf Online-Marktplätzen. Denn in den letzten 18 Monaten hat dort eine regelrechte Revolution stattgefunden und Ingrid und Valerie analysieren die Trends: Kaufen Heimwerker überhaupt auf Marktplätzen? Welche Marktplätze sind für Heimwerker wirklich relevant - und wie erkennt man sie? Darüber hinaus gibt es noch viele weitere interessante Vorträge, Cases und Branchen-Zahlen. Einschalten lohnt sich auf jeden Fall am 27. September 2024, 10 Uhr bis 13 Uhr. Die Teilnahme ist kostenlos, zur Registrierung geht's hier: https://diysummit.org/virtual-diy-summit/ Chapters: 00:00 Die Internationalisierung von Kaufland in Zentral-Ost-Europa 05:51 Newsflash 16:03 Erfolge und Herausforderungen der neuen Marktplätze in der Slowakei und Tschechien 18:14 Die Vorteile der Marke Kaufland für den polnischen Markt 20:42 Die Expansion von Kaufland in neue Länder 23:40 Besonderheiten in der Marktplatz-Landschaft in Österreich 27:13 Bedeutung des grenzüberschreitenden Handels 35:14 Faktoren für den Erfolg im internationalen Verkauf 38:59 Zukunftspläne für die internationale Expansion

    Let's talk Marketplace 77: Retail Media Life Hacks für Brands feat. Marc Sonnemann

    Play Episode Listen Later Sep 5, 2024 46:21


    Wer auf Marktplätze sichtbar sein will, kommt an Retail Media eigentlich nicht mehr vorbei, denn auch wenn Marken und Händler sich es anders wünschen – die Realität heißt: Ohne Werbung geht nicht mehr viel! Wie aber kann eine Brand sich da gut aufstellen? Einen Blick hinter die Kulissen gewährt in dieser Folge 77 Marc Sonnemann, Team Lead Retail Media Third Party bei der Schreib- und Büroartikelmarke edding. Seiner Erfahrung nach ist der Werbedruck mittlerweile auch jenseits der großen Player wie Amazon hoch ist, etwa beim polnischen Marktplatz Allegro oder dem niederländischen Marktplatz BOL. Im Podcast verrät Marc Live Hacks im Umgang mit den bezahlten Ads, zum Beispiel, dass der Search Query Performance Report für Seller bei Amazon richtig gute Daten für die Kampagnensteuerung liefert. Und er erklärt warum edding ein eigenes Team für Retail Media aufgebaut hat, welche Erfahrungen er mit Retail Media bei Amazon gemacht hat und welche Vorteile beides für die Nutzung von Retail Media auf anderen Marktplätzen hat.   Newsflash: -        Youtube und Shopify haben ein Partnerprogramm aufgesetzt, um sich gegen TikTok Shop zu positionieren. -        Ikea testet mit „Ikea Preowned“ einen C2C-Marktplatz für gebrauchte Ikea-Produkte. -        Der deutsche Markenaggregator Seller-X wird am 17. September versteigert. -        Amazon hat die Frist, bis zu der Waren in den Amazon-Lagern eingetroffen sein müssen, um das Prime-Logo für den Black Friday zu erhalten, auf 31. Oktober verlängert.   Hinweis unseres Sponsors eBay: Für Brands, die ihr Business bei eBay pushen wollen, hat eBay das Markenprogramm aufgelegt: Marken können entweder ausgewählte Partner als „Autorisierte Händler“ mit ihrem Marken-Logo zertifizieren lassen, einen Branded Showroom bei eBay im eigenen Look & Feel nutzen oder einen komplett eigenständigen Markenshop bei eBay einrichten. Die Vorteile: Mehr Reichweite, mehr Kundenvertrauen, mehr Umsatz! eBay unterstützt Marken zudem beim Markenschutz, bei Retail Media und mit einem zentralen Verkaufs-Tool, dem „Marken-Cockpit“. Mehr Informationen findet ihr hier: https://www.ebay.de/verkaeuferportal/programme-gewerbliche-verkaeufer/markenprogramm   Hinweis unseres Sponsors Kaufland Global Marketplace: Anfang August ist Kaufland mit seinem Marktplatz in Polen live gegangen, diese Woche war es in Österreich soweit. Für Händler heißt das: einheitlicher Verkaufszugang auf allen Marktplätzen mit nur einer Registrierung, Fulfillment by Kaufland, kostenlose und automatisierte Produktdaten-Übersetzung, persönlicher Händler-Support in allen Marktplatz-Landessprachen und Zahlungsabwicklung in Landeswährung mit relevanten Zahlungsarten. Über den Vocher-Code „MP-UNI2024“ sparen neue Seller 3 Monate lang die Grundgebühr und die Verkaufsprovision und bekommen Sponsored Product Ads Credits im Wert von 1200 Euro geschenkt. Hier geht's zur Anmeldung: https://www.kaufland.de/seller-signup/en/?utm_source=newsletter&utm_medium=paid&utm_campaign=Marketplace%20Universe&utm_content=07_2024#early-bird Chapters: 00:00 Einleitung und Vorstellung des Thema Retail Media 06:23 Newsflash 18:38 Die Bedeutung von Retail Media 21:44 Einblick in die Retail Media-Strategie von edding 23:42 Die Erfahrungen von edding 26:21 Die Herausforderungen bei der Aufrechterhaltung von Always-On-Kampagnen 28:17 Unterschiede zwischen Amazon und anderen Marktplätzen in Bezug auf Daten und Werbeformate 31:13 Die Key-Learnings von edding bei der Nutzung von Retail Media auf verschiedenen Marktplätzen 36:22 Amazon als Vorreiter im Bereich Retail Media 41:47 Konkrete Unterschiede bei Allegro und BOL 44:48 Ausblick auf den Vortrag von Marc auf der Marketplace Convention

    Let's talk Marketplace 76: Let's talk Marketplace 76: Internationalisierung Extreme! Verkauf nach USA, UK und Indien

    Play Episode Listen Later Aug 29, 2024 46:45


    Wow, manche gehen echt mutige Wege beim Sprung über die Grenze! Die Münchner Home & Living-Marke KARE jedenfalls ist in 52 Ländern aktiv, darunter so exotisch anmutende Märkte wie Kolumbien und Mexiko, Mauritius und Japan, Südafrika und Nigeria. Und weitere sollen folgen: Die USA, Indien und Uk stehen fest auf dem Plan. In dieser Podcast-Folge 76 verrät Thomas Birner, Head of Digital Sales bei KARE Design, wie sein Unternehmen interessante Märkte analysiert und für das eigene Geschäft relevante Marktplätze identifiziert, inwieweit Sortimente und Produkte für einzelne Märkte angepasst werden und wie die Umsetzung einer neuen Präsenz konkret aussieht. Außerdem schildert der Head of Digital Sales, welche Länder für KARE derzeit am wichtigsten sind (Geheimtipp: Indien) und warum Retail-Partner vor Ort für die Münchner so wichtig sind. Newsflash: - Temu hat seinen Marktplatz für Seller mit EU-Dependance geöffnet. - Der deutsche Ex-Politiker und frühere EU-Kommissar Günther Öttinger berät Shein bei den Themen Cybersicherheit, Datenschutz und Geopolitik - MediaMarktSaturn hat seine Marktplatz-Umsätze im letzten Quartal nach eigenen Angaben mehr als verdoppelt. - H&M schließt seinen Outlet-Marktplatz Afound bis Ende des Jahres wegen zu geringer Nachfrage. Auf der Suche nach mehr Marktplatz-News? Hier geht's zum Marketplace Universe Newsletter: https://www.marketplace-universe.com/newsletter   Hinweis unseres Sponsors Kaufland Global Marketplace: Nach Tschechien und der Slowakei ist der Kaufland-Marktplatz jetzt auch in Polen und ab 4. September auch in Österreich aktiv. In 14 Tagen, in Folge 78 ist Doreen Schumm, Head of Marketplace Sales bei Kaufland, im Podcast zu Gast und spricht mit Ingrid darüber, wie diese neuen Marktplätze von Händlern und Brands bespielt werden können, was Kaufland für seine Seller in Sachen Internationalisierung tut und welche Services zur Verfügung stehen. Unser exklusives Angebot: Mit dem Bonus-Code "MP-UNI2024" können neue Kaufland-Seller sich 3 Monate lang die Grundgebühr sparen. Zur Anmeldung geht's hier: https://www.kaufland.de/seller-signup/en/?utm_source=newsletter&utm_medium=paid&utm_campaign=MarketplaceUniverse&utm_content=09_2024⁠ Hinweis auf unser Webinar-Programm im Herbst: Drei spannende Webinare warten im Herbst auf euch! Am 17. September um 16 Uhr geht es los mit einem englischsprachigen Webinar zum Thema Marktplatz-Profitabilität. Valerie und Twan Rotten vom Marktplatz-Integrator ChannelEngine geben euch Taktiken zur Verbesserung der Marktplatz-Profitabilität an die Hand. Hier anmelden! Am 24. September um 11 Uhr geht es weiter Jonny Hofberger von Taxdoo und dem Thema Umsatzsteuer und Buchhaltung beim Cross-Border-Verkauf. Hier anmelden! Am 9. Oktober um 11 Uhr sind Matthias Kluth von Kaufland und der Retailer Antonio Ligato von G+L Valeries Co-Hosts - da wird es um Internationalisierung auf dem Kaufland Marktplatz gehen. Hier anmelden! Alle Informationen findet ihr auch auf www.marketplace-universe.com/events! Chapters: 00:00 Einleitung und Vorstellung des Themas 03:02 Die Strategie von KARE Design bei der Internationalisierung 09:34 Newsflash 17:32 Die Auswahl der richtigen Marktplätze für KARE Design 24:37 Die Rolle der Retail-Partner bei der Internationalisierung 27:04 Die Bedeutung von Marktplätzen für das Cross-Border-Geschäft 32:13 Die Marktplatzauswahl für den US-Markt 35:25 Der Eintritt in den indischen Markt 44:01 Die Internationalisierungsstrategie von KARE

    LTM 75: Umsatzsteuer-Chaos im Cross-Border E-Commerce: Wie du Stolperfallen vermeidest feat. Taxdoo

    Play Episode Listen Later Aug 14, 2024 54:53


    Internationalisierung über Marktplätze ist total easy: Ein paar Klicks und schon kann man europaweit verkaufen. Stimmt – aber nicht ganz. Denn da sind noch die leidigen Themen Buchhaltung und Umsatzsteuer. Und da lauern etliche Fallstricke: Schnell ist eine Umsatzsteuerpflicht übersehen oder droht ein Rauswurf aus dem One-Stop-Shop-System, weil Null-Meldungen fehlen. Oder die Buchhaltung verzweifelt, weil die vierstelligen Buchungsvorlagen in Datev nicht ausreichen. Oder der Steuerberater rauft sich die Haare, weil er nicht verstehen kann, was das französische Finanzamt von ihm will. Wie sich solche Herausforderungen meistern lassen, erörtert Valerie in der neuen Folge 75 mit Jonny Hofberger, Director of Sales von Taxdoo. Und der hat viel Charme und noch mehr praktische Tipps im Gepäck, sodass die vermeintlich trockene Thematik unterhaltsam daherkommt. Mehr zum Thema gibt es übrigens am 24. September um 11 Uhr im Webinar “Steuern und Buchhaltung für Marketplace Seller leicht gemacht”. Hier geht's zur Anmeldung: https://zoom.us/webinar/register/2717219151257/WN_uW5krYjySyiAzMq1wfq_wg Newsflash: Im zurückliegenden Quartal verzeichnete Amazon Umsatzeinbußen, weil die Kunden vor allem nach Deals und Billigprodukten suchten. Manche sprechen vom Temu-Effekt. Die Selfmade-Plattform Etsy startet mit "Etsy Insider" ein Premium-Programm mit Gratisversand, bevorzugter Teilnahme an Deals und jährlichem Geburtstagsgeschenk.     Europas größter Modehändler Zalando konnte im zweiten Quartal seinen Umsatz auf 2,6 Milliarden Euro steigern. KMU-Händler aus Deutschland konnten ihren Export-Umsätze bei Amazon steigern, so eine Auswertung des Konzerns. Die KI-Initiative von eBay zeigt Wirkung: Seller und Kunden reagieren positiv auf Tools wie "Shop the Look" und "Magical Listing". Hinweis des Sponsors bestSolutions: bestSolution ist ein Fullservice-Logistik-Dienstleister für ganz besondere Fälle in der Fashion, Lifestyle, Sports & Beauty-Branche. Das Angebot reicht von der Lagerhaltung über die Auftragsabwicklung bis hin zur Retourenbearbeitung, das Motto lautet "Geht nicht, gibt's nicht!" Das 2015 gegründete Unternehmen hat 2023 rund 184 Millionen Euro an Warenwert versendet. Dabei ist bestSolutions besonders spezialisiert auf Marktplatz-Logistik: bestSolutions kann nicht nur Marktplätze problemlos integrieren, sondern auch die unterschiedlichen Logistik-Vorgaben der einzelnen Marktplätze gut erfüllen.   Chapters:  00:00 Vorstellung des Themas und des Gasts 10:05 Newsflash 20:46 Fallstricke bei Umsatzsteuerthemen und Buchhaltung im E-Commerce 26:11 Die Bedeutung von Spezialisten bei steuerlichen Fragen im E-Commerce 34:27 Umsatzsteuer bei Retouren und Verbringungen 37:07 Die Herausforderungen des OSS 40:07 Herausforderungen bei der Einhaltung der Mehrwertsteuer 42:35 Bedeutung einer genauen Buchführung und Dokumentation 53:32 Webinar zur Umsatzsteuer-Compliance für den grenzüberschreitenden E-Commerce  

    Let's talk Marketplace 74: Keine Kaffeesatzleserei - wie der Statista-Gründer Fakten für den E-Commerce beschafft

    Play Episode Listen Later Jul 31, 2024 52:00


    Wer im E-Commerce oder im Marktplatz-Business unterwegs ist, steht über kurz oder lang vor Fragen wie: Welches Volumen hat mein Marktsegment online? Welche Zielgruppe kauft wo was ein? Welche Marktplätze können sich für mich lohnen? Für die Antworten braucht es – ganz klar: viele Daten, aussagekräftige Zahlen und harte Fakten. Doch woher nehmen? Einer, der sich seit vielen Jahren damit beschäftigt, ist Friedrich Schwandt. Er hat 2007 Statista gegründet und vor zwei Jahren die E-Commerce Datenbank ECDB. Zusammen mit seinem Gründungspartner Hubert Jakob und einem beachtlichen Team an Data-Experten analysiert der Statistiker und Volkswirtschaftler große Mengen an Rohdaten wie etwa Kreditkartentransaktionen, um das Kaufverhalten erfassen zu können. In der neuen Podcast-Folge sprechen Ingrid – selbst ein Zahlen-Nerd – und Valerie mit ihm über die Schwierigkeit, aussagekräftige Daten zu bekommen und widersprüchliche Aussagen unterschiedlicher Erhebungen zu verstehen. Er erläutert, wie wichtig ein Blick auf Definitionen und die Methodik ist und gibt eine Einschätzung, mit welchen Studien man seiner Meinung nach ein akzeptables Bild der E-Commerce-Landschaft bekommt. Newsflash: TikTok Shop startet im Oktober in Spanien und Irland, andere europäische Länder könnten nächstes Jahr folgen.  Der zweite Amazon Prime Day des Jahres könnte am 8./9. Oktober oder am 15./16. Oktober stattfinden. Fnac Darty will den italienischen Elektronikgroßhändler und (noch) Marktplatzbetreiber Unieuro übernehmen.  Temu wurde im April 2023 in Frankreich eingeführt und erreicht bereits fast 12 % der französischen Online-Einkäufer, die 34 Euro pro Bestellung ausgeben.  Der deutsche E-Commerce-Software-Anbieter JTL erhöht seine Preise kräftig, in einigen Fällen um 100 Prozent und mehr.  Auf der Suche nach mehr Marktplatz-News? Hier geht's zum Marketplace Universe Newsletter: https://www.marketplace-universe.com/newsletter Hinweis des Sponsor-Partners ebay: Mit dem eBay Durchstarter Programm unterstützt eBay alle neuen gewerblichen Verkäufer, die ihr Geschäft auf eBay schnell ausbauen wollen. Das Programm enthält viele Benefits wie ein 4 Monate langes, kostenloses Top-Shop-Abonnement oder 3 Monate ohne Verkaufsprovision. Jetzt anmelden und durchstarten! https://www.ebay.de/verkaeuferportal/programme-gewerbliche-verkaeufer/ebay-durchstarter Hinweis des Sponsor-Partners Taxdoo: "Bye, bye Bürokratie" – dieses Ziel hat sich die Taxdoo GmbH auf die Fahnen geschrieben. Das TaxTech-Unternehmen hat sich auf Automatisierungslösungen für die Umsatzsteuer-Compliance und das Accounting im E-Commerce spezialisiert. Dafür stehen 160 Mitarbeiter bereit, viele davon Steuerexperten wie Roger Grothmann, der früher als Umsatzsteuermanager beim Bundeszentralamt für Steuern tätig war. Kunden wie Ankerkraut, Airup, Purelei, Snocks und yfood vertrauen Taxdoo. Chapters: 00:00 Vorstellung und Einführung des Themas 11:20 Newsflash 23:24 Die Herausforderungen bei der Beschaffung zuverlässiger Zahlen im E-Commerce 29:06 Die Schwierigkeiten bei der Analyse von Metadaten 33:42 Die Bedeutung von klaren Definitionen und Methoden 36:10 Die Vielfalt der Quellen für E-Commerce-Zahlen

    Let's talk Marketplace 73: How marketplaces change the DIY industry

    Play Episode Listen Later Jul 25, 2024 50:04


    Hardly any other sector is as strongly characterized by offline business as the DIY & garden sector - and not just in Germany or Europe, but worldwide. This means that the DIY market still has a gold rush ahead of it in the marketplace business. A few figures: Between 2019 and 2023, online sales in the DIY & Garden sector in Germany increased by 20 percent, while brick-and-mortar retail only grew by 5 percent. 38% of online sales are generated via marketplaces. However, the online share of total retail sales in the DIY sector is only 7 percent. So there is still a lot of room for improvement... In the new episode 73, Inaki Maillard, Managing Director of the Global DIY Summit, the world's largest industry gathering, explains why the online and marketplace business of DIY providers is still in its infancy. Around 1,000 C-level DIY specialists come together at the Global DIY Summit every year - but online-marketplaces had hardly entered their business agenda until 2020. Inaki discusses the extent to which coronavirus has changed the DIY market, the importance TikTok will play in the future and what manufacturers and retailers need to master the challenges in the marketplace business. And he invites you to the Virtual DIY Summit, which he is organizing together with Marketplace Universe on September 27th! Industry professionals can join virtually to discuss the latest trends - and the new marketplace boom in DIY is definitly one of them! If you want to attend, you can register here: https://virtual.diysummit.org Newsflash: - Amazon once again had a record Prime Day, at least in the USA: Prime Day sales there grew by 11 percent to 14.2 billion dollars. - MediaMarkt's marketplace is now also available in Italy. At launch, 100,000 third-party products are available.⁠⁠ - Douglas has raised its annual target and now wants to grow by 8.5 percent. ⁠⁠Fashionunited⁠⁠ - TikTok launches a creator tool for shoppable videos. With CapCut Commerce Pro, creators can create videos with a sales option that can be used not only on TikTok but also on other video platforms.⁠⁠ Note from the sponsoring partner bestSolutions: Who is already thinking about Christmas? That's right, all successful online retailers! The webinar "Q4 Readiness: Marketplace Logistics for Fashion & Lifestyle, Sports and Beauty Brands", which Marketplace Universe is organizing together with bestSolutions, will help you prepare. On July 31, retailers and brands will find out which key strategies will help their Christmas business run smoothly and which logistics solutions are suitable for whom. ·        When: July 31, 2024, 11 a.m. - 12 p.m. ·        Where: Online ·        Who: Valerie Dichtl from Marktplace Universe, Magnus Weiß, COO, and Ute Weickel-Oudot, Sales Manager from bestSolutions ·        How: Register here for free Chapters 00:00 Welcome and introducion 02:58 The Global DIY Summit: Networking and Industry Insights 06:29 The Digital Transformation of the DIY Industry 09:50 Newsflash 16:45 TikTok for Reaching Younger Generations in DIY 21:17 Facts about the DIY Market 25:05 The Potential for Online Sales in the DIY Industry 30:20 The Shift towards E-Commerce and Marketplaces in DIY 34:03 Digital Forerunners in the DIY Industry

    Let's talk Marketplace 72: Unsere Länderquadranten en detail - diese Marktplätze brauchst du in De, It und CH

    Play Episode Listen Later Jul 18, 2024 42:26


    Wer im Online-Vertrieb internationalisieren will, hält meist nach geeigneten Marktplätzen im (benachbarten) Ausland Ausschau. Doch welche Marktplätze sind in welchen Ländern in welchen Kategorien besonders stark – die Großen, Bekannten wie Amazon und Zalando oder lokale Platzhirsche? Antworten auf solche Fragen geben die neuen Länderquadranten von Marketplace Universe. In dieser Podcast-Folge stellen Valerie und Ingrid die neuen Quadranten vor: Warum es sie gibt, woher die Informationen für die Länderübersichten kommen und wie die Quadranten aufgebaut sind. Außerdem erklären sie, welche Rolle ihre eigenen Marktbeobachtungen und die Einschätzungen von Branchenexperten dabei spielen, warum der erste Quadrant die Marktplatz-Landschaft in Italien unter die Lupe genommen hat und welche Länder in den nächsten Wochen folgen werden. Drei Länderquadranten gibt es bereits: für Italien, Deutschland und für die Schweiz. Newsflash: -        Nach einem Minus von rund 12 Prozent im Gesamtjahr 2023 meldet der bevh für das zweite Quartal 2024 ein leichtes Umsatzplus. -        20 der Schweizer Top-50 Online-Shops sind Online-Marktplätze, wie aus dem neuen Ranking der Schweizer Beratungsagentur Carpathia hervorgeht. -        About You konnte im ersten Geschäftsquartal 2024/25 den Umsatz in der Kernregion DACH um 1,6 Prozent, in den übrigen Märkten um 2,3 Prozent steigern. -        ebay hat sein Advertising-Cockpit überarbeitet: Verkäufer erhalten dort mehr Kennzahlen und KI-basierte personalisierte Empfehlungen für weitere Werbe-Aktivitäten. -        Der polnische Fashion-Marktplatz Modivo expandiert weiter und ist nach einer Dependance in Italien nun in Tschechien gestartet. -        Gerüchten zufolge soll Nike innerhalb der nächsten 18 Monate zu Amazon zurückkehren – eine bloße Vorhersage ohne fundierte Fakten. Hinweis des Sponsors Kaufland Global Marketplace: Am 7. August startet der Kaufland-Marktplatz in Polen, am 4. September in Österreich! Neue Seller können sich hier⁠ anmelden und mit dem exklusiven Marketplace Universe Voucher Code "MarketplaceUni2024" drei Monate lang die Grundgebühr sparen.   Hinweis des Sponsor-Partners bestSolutions: Wer denkt jetzt schon an Weihnachten? Richtig, alle erfolgreichen Online-Händler! Das Webinar "Q4 Readiness: Marktplatzlogistik für Mode- & Lifestyle-, Sport- und Beautymarken“, das Marketplace Universe gemeinsam mit bestSolutions veranstaltet, hilft bei der Vorbereitung. Am 31. Juli erfahren Händler und Brands, mit welchen Schlüsselstrategien ihr Weihnachtsgeschäft richtig gut läuft und welche Logistiklösungen für wen geeignet sind. Hier kostenlos anmelden! Chapters: 00:00 Einführung in die Länderquadranten 05:35 Newsflash 17:40 Warum machen wir die Länderquadranten? 24:45 Deutschland: Zentralisierung des Marktplatzmarktes 36:08 Schweiz: Starke lokale Player dominieren 39:36 Herausforderungen bei der Erstellung der Quadranten 41:41 Ausblick: Zukünftige Quadranten

    Let's talk Marketplace 71: Why Amazon is (now) all about AI

    Play Episode Listen Later Jul 11, 2024 47:45


    Does Amazon really want to become like Temu? Why is AI vital for Amazon's survival? Why is Amazon expanding its B2B business so massively right now? These are fascinating questions that can be derived from the various reports from the Amazon empire in recent months. And there is one person who can answer them: Malte Karstan. In the new episode of "Let's talk Marketplace", the consultant and always very well-informed Amazon expert explains the background to Amazon's goings-on in front of and behind the scenes. For example, that Amazon is currently meeting with Chinese sellers very frequently, asking them not to run away and announcing direct sales to the USA. Or that without AI, it is simply not possible to control a data monster like Amazon and keep the marketplace clean - in all areas, including advertising. And that every seller must monitor their Amazon account directly, not just via their own ERP or middleware system. And he talks about the fact that Amazon is currently growing strongly in the B2B business and wants to make business much easier for B2B sellers. Join us for our Amazon-News-Update with Malte! Note from the sponsor Kaufland Global Marketplace Kaufland Global Marketplace is a strong expansion partner that helps retailers of all sizes to expand their online business faster and with fewer resources: - Open B2C marketplace with 45 million products in 6,400 categories - Key categories: Furniture & Home, Electronics, Garden & DIY, Kitchen & Household, Sports & Outdoor - Up to 32 million visitors per month on Kaufland.de, 5.5 million visitors per month on Kaufland.cz, 2.2 million visitors per month on Kaufland.sk - 2024 Launch in Austria and Poland More information at https://www.kauflandglobalmarketplace.com/ Newsflash: - About You wants to adopt Shemu's factory-to-consumer principle this year. About You wants to identify new trends with AI, produce them in small quantities and have them delivered directly from European and Turkish factories to the end consumer. - With Cinven a financial investor joins Fressnapf at the first time. With the new partner, Europe's largest pet supplies retailer wants to grow aggressively in Europe. CEO Johannes Steegmann leaves the company due to these changes.  - The Federal Cartel Office has fined Fritzbox manufacturer AVM 16 million euros. The provider is accused of having controlled the prices of its products in online retail for years.   Chapters: 00:00 Introduction and Overview 10:01 Newsflash 19:58 Amazon wants to become Temu 3.0 24:34 The Impact of AI on Amazon Sellers 27:51 Suggested Values and Seller Control 36:01 Problems caused by not using the Amazon account 42:07 Growing importance of B2B for Amazon

    Let's talk Marketplace 70: Wie man ein kleines D2C-Marktplatz-Schnellboot im großen Bosch-Konzern steuert

    Play Episode Listen Later Jul 4, 2024 45:22


    Wie rocken große internationale Konzerne ihr Marktplatz-Geschäft? Und warum steigen sie – wie beispielsweise die Bosch Home & Comfort Group - in den B2C-Vertrieb mit all seinen Herausforderungen ein, selbst wenn ihr Fokus eigentlich im B2B-Business liegt? Stephanie Hölzlwimmer, Head of Product Area Home Comfort & Wellbeing bei der Bosch Home & Comfort Group, gibt in dieser Podcast-Folge Antworten auf solche Fragen. Der Home Comfort & Wellbeing-Bereich bei Bosch steht für mobile Klimageräte, Luftreiniger und elektrische Direktheizgeräte. Zum einen ist das B2C-Geschäft ein wichtiger Teil der Markenpflege, zum zweiten bringt es Umsatz, wenn Bosch von Trends wie Klimawandel und gewachsenem Gesundheitsbewusstsein profitiert.   Dennoch ist es eine Herausforderung, in einem großen Konzern ein professionelles B2C-Business aufzubauen. Stephanie verrät im Podcast, warum Bosch dafür ein unternehmerisches Schnellboot einsetzt, das in nur zwei Jahren eine europaweite Präsenz auf Marktplätzen wie Amazon und Otto, Allegro in Polen, BOL in den Niederlanden und C-Discount in Frankreich aufgebaut hat. Außerdem erklärt sie, welche Rolle externe Dienstleister dabei spielen und warum Kundennähe ein wesentlicher Faktor für den Erfolg auf Marktplätzen ist. Newsflash: -        Amazon macht auf Temu und will mit einer eigenen Billig-Sparte preisgünstige Mode- und Lifestyle-Artikel direkt von chinesischen Verkäufern an US-Kunden liefern lassen.  -        Walmart öffnet sich für deutsche Unternehmen und ermöglicht ihnen den direkten Verkauf in den USA, Kanada, Mexiko und Chile.  -        Das Datum für den Amazon Prime Day am 16./17. Juli ist offiziell bestätigt.  -        Aufgrund von Überlastung auf den Weltmeeren steigen die Frachtkosten für Container aus China weiter stark an. Hinweis des Sponsor-Partners eBay: Mit dem eBay Durchstarter Programm unterstützt eBay alle neuen gewerblichen Verkäufer, die ihr Geschäft auf eBay schnell ausbauen wollen. Das Programm enthält viele Benefits und die Teilnahme ist für gewerbliche Verkäufer kostenlos. Jetzt anmelden und durchstarten!⁠ Hinweis des Sponsors Kaufland Global Marketplace Kaufland Global Marketplace ist ein starker Expansionspartner, der Händlern jeder Größe hilft, ihr Online-Business schneller und ressourcensparender auszubauen. Retailer mit Produkten in den Segmenten Möbel & Wohnen, Elektronik, Garten & DIY, Küche & Haushalt, Sport & Outdoor und Interesse an einem einfachen Ausbau ihres Geschäfts nach Zentral-Osteuropa sollten den Marktplatz auf dem Zettel haben. Mehr Informationen unter https://www.kauflandglobalmarketplace.com/    Chapters: 00:00 Das Marktplatzgeschäft in großen Konzernen und Vorstellung 09:46 Personalkarussell 13:15 Newsflash 23:56 Hintergrund der Bosch Home Comfort Group 24:27 Gründe für den Aufbau eines B2C-Geschäftsfelds 26:28 Die veränderte Customer Journey und der Wettbewerb 28:28 Aufbau eines eigenen Marktplatzteams und Kooperation mit Dienstleister 33:06 Herausforderungen und Vorteile der Zusammenarbeit mit einem Dienstleister 36:15 Herausforderungen und Learnings in der Online-Welt 38:09 Die Bedeutung von gutem Content und professionellem Auftreten auf Amazon 40:43 Herausforderungen und Konkurrenz auf dem Marktplatz 43:09 Aufklärungsarbeit im Unternehmen

    Let's talk Marketplace 69: How Temu works - and why it won't go away again

    Play Episode Listen Later Jun 27, 2024 55:35


    Hardly any other platform has moved the market as much as Temu in the past 12 months: shoppers are delighted with cheap bargains, and around one in four online shoppers in Germany has already ordered there - across all age groups. The low-cost competition is not just a problem for retailers and brands, marketplaces also need to find answers to Temu's presence.  Reason enough to demystify Temu. And that's what Ed Sander, an expert in online retail in China, does in episode 69. Sander not only runs the Chinatalk learning platform, he also writes in-depth analyses of important Chinese players such as Alibaba, Shein, TMall and Temu and its parent company Pinduoduo for China TechBuzz.  In the podcast episode, he describes in detail why Temu is not actually a marketplace and how Temu's business model works, for example by strictly dictating prices to Chinese manufacturers or using sophisticated marketing tricks to constantly attract new customers. And Ed makes it clear that Temu is constantly adapting its business model very quickly to the changing market in order to secure the greatest possible growth. Ed's main message: the Temu phenomenon is here to stay and European companies need to find ways to differentiate themselves from the competition by offering added value. Ed also has some tangible tips on this. So, listen to the new episode! Newsflash: Otto increases marketplace fees: Trading on Otto's marketplace will become more expensive for all partners from August 1. The basic fee will rise from 39.90 euros per month to 99.90 euros and - even more seriously - sales fees are rising drastically for some categories such as technology and DIY.  KaDeWe Group discontinues e-commerce: The KaDeWe Group got off to a late start in e-commerce and is now pulling the emergency brake early. As part of the restructuring, Chief Restructuring Officer Josef Schultheiß is leaving the online business. Zooplus marketplace is official: Zooplus CEO GEoffroy Lefebvre has announced they will open a pet centric marketplace by November. More news is available every Monday in the Marketplace Universe Weekly newsletter. Don't miss anything and subscribe right here! Chapters:  00:00 Introduction and Overview 03:14 Demystifying Temu and the Chinese Retail Market 09:53 Newsflash 15:39 Lack of attention paid to the Chinese market by European e-commerce experts 24:54 The Consignment Model of Temu and the Potential for Western Brands 30:55 How Temu dictates the selling price 36:22 The Unsustainable Business Model of Temu 41:49 Regulating Temu: Legal Options and Impact 46:02 Competing with Temu: Strategies for Brands and Retailers 52:01 Staying Informed: Opportunities to Learn More

    Let's talk Marketplace 68: Marktplatz-Onboarding live - wie EMP auf eBay durchstartet

    Play Episode Listen Later Jun 20, 2024 42:01


    Wie kann sich ein Unternehmen mit einem breiten Sortiment auf einem diversen Marktplatz wie eBay gut positionieren? Und wie kann ein Retailer sich als starke Händlermarke im Marktplatz-Umfeld behaupten? Antworten darauf geben in der neuen Folge 68 John Feldheim, John Feldheim, Team Lead Marketplaces bei EMP, einem Retailer für Fan- und Band-Merchandising-Artikel, und Antonia Kazmierczak, Business Development Manager im Bereich Luxury & Collectibles bei eBay. Für John ist beispielsweise wichtig, das Sortiment von EMP marktplatzspezifisch anzupassen und in jeweils passenden Kategorien anzubieten, um profitabel auf dem Marktplatz zu agieren. Für Antonia geht es darum, als verlässlicher Partner Lösungen für die spezifischen Herausforderungen des Händlers zu finden.  Dazu gehört auch, das Onboarding gut zu begleiten: EMP ist im Februar nach einem Systemwechsel neu bei eBay gestartet. Antonia hat ihn im Rahmen des eBay Durchstarter-Programms dabei unterstützt. Und das hieß für John erst einmal, einige Monate lang stur Hausaufgaben machen und zusehen, dass alle Basics reibungslos laufen. Erst dann hat EMP den nächsten Schritt gewagt, nämlich mit dem Pro Trader-Programm das Geschäft weiter auszubauen. Und damit ist nicht genug: John hat bereits weitere Marktplätze auf der Agenda stehen, darunter BOL in den Niederlanden und Allegro in Polen. Hinweis unseres Sponsors Tradebyte: Der Lösungsanbieter Tradebyte hat auf dem ECD im Juni in München ein neues Feature vorgestellt: TB.Demand Match. Das Tool ermöglicht Brands und Herstellern, neue Produkte pünktlich zum Launch-Termin auf allen Marktplätzen gleichzeitig live zu schalten und dabei auf jedem Marktplatz nur genau so viel Stock einzuspielen, wie tatsächlich auf Lager vorrätig ist. TB Demand Match -        erlaubt die Produkte vorab mit einem Warenbestand von Null auf den Marktplätzen zu listen -        ermöglicht das Einspielen des echten Stocks 15 Minuten vor dem Launch-Termin -        verfügt über eine Multi-Warehouse-Anbindung zur dynamischen Verwaltung der Bestände über multiple Lagerorte hinweg Mehr dazu findet ihr hier: https://www.tradebyte.com/de/ Newsflash: - Weltbild ist zum 2. Mal insolvent, die D2C-Marken sind aber nicht betroffen - Vinted ist als erster Spezialanbieter in Sachen "Pre-loved"-Artikel nach einem deutlichen Wachstumssprung in der Gewinnzone - Auch die Refurbed-Plattform Backmarket ist deutlich gewachsen und hat 2023 einen Umsatz von 320 Millionen Euro erzielt - Temu hat seine Mindestbestell-Limits für Luftfracht erhöht, möglicherweise werden die hohen Luftfrachtkosten für Temu zunehmend ein Problem Alle News gibt's montags im Newsletter, hier geht's zur Anmeldung: https://www.marketplace-universe.com/newsletter Chapters: 00:00 Einleitung und Vorstellung der Gäste 05:23 Die Bedeutung von Marktplätzen für Unternehmen wie EMP 10:12 Newsflash 20:05 Herausforderungen und Chancen des Onboardings auf eBay 25:04 Der Shop als Instrument zur Präsentation der Händlermarke 29:21 Konkurrenz und Unterschiede zu privaten Anbietern 32:18 Trust und Qualität als Schlüsselfaktoren für den Erfolg auf eBay 36:31 Der Ausbau des Marktplatzgeschäfts und die Nutzung von Retail Media bei EMP

    Let's talk Marketplace 67: How we turn Crazy Event Summer into Amazing Event October

    Play Episode Listen Later Jun 13, 2024 43:45


    Marketplace Universe's vision: to connect marketplace people throughout Europe. In the new podcast episode 67, Ingrid and Valerie reveal how this vision is growing step by step: After the newsletter launch, one of the next projects is the Marketplace Universe Connect, the first live event on October 22 as a side event on the eve of the Marketplace Convention together with our sponsor Kaufland Global Marketplace. Retailers and brands, manufacturers and marketplace service partners will come together there to exchange ideas and network. Register here if you want to take part! Another project is our job matching platform, which will be officially launched in fall. However, the beta phase is already underway, so anyone looking for specialists for their marketplace or a new job challenge is welcome to get in touch with Ingrid and Valerie. Also on the agenda: - The Marketplace Convention, whose program Ingrid is currently planning, is taking shape - On September 27, Marketplace Universe invites you to the Virtual DIY Summit - The Marketplace Universe website should be up and running by the end of June - There is a new Marketplace quadrant format, namely a brand new country quadrant Note from sponsor partner ChannelEngine: ChannelEngine is a marketplace technology service provider that was founded in the Netherlands in 2013. It is now active throughout Europe, in the USA, Canada, Australia, Singapore and Dubai. ChannelEngine acts as a marketplace integrator and provides marketplace middleware: Brands and retailers can use it to connect to more than 950 different online marketplaces and social media platforms worldwide. It also offers automated processes for product listings, product ranges, management and fulfillment as well as repricing. ChannelEngine thus makes it easier for its customers to grow faster and more easily on marketplaces. More information is available here or during a visit to K5! Newsflash: - British supermarket chain Tesco launches an online marketplace  - Shein launches its second-hand platform Shein Exchange in France; Germany and the UK to follow  - Refurbed expands to Belgium, Finland, Portugal and the Czech Republic in June  - Decathlon launches its own C2C platform in Belgium  - The personnel carousel includes: Otto board member Sebastian Klauke, who is leaving the company, Jessica Wegner from Douglas Marketing Solutions, Inga Scheithauer from Kitchen Appliance Manufacturer Group SEP, Stefan Heuberger from Lusini, Ilja Modeev from Amazon, Lars Tomaszewska from DMV Dietrichs Markenvertrieb, Nils Zundorf from Amazon agency DEPT, Dilay Kocoglu from Zalando and Stefan Heuberger from Lusini.  All the news is also available every Monday in the Marketplace Universe Weekly newsletter, sign up here: https://www.marketplace-universe.cim/newsletter Chapters: 00:00 Introduction and Event Updates 05:29 Marketplace Country Quadrant and Future Plans 13:40 Newsflash 21:46 Introducing Marketplace Universe Connect 25:17 The Marketplace Convention 35:44 Matching Candidates with Job Opportunities 41:20 Upcoming Podcast Episodes

    Let's talk Marketplace 66: Retail Media - Amazon im Lambo, alle anderen auf dem Skateboard?

    Play Episode Listen Later Jun 6, 2024 56:04


    Entsteht mit Retail Media eine Art neue Marktplatz-Steuer? Und wird der Verkauf auf Marktplätzen für Händler und Brands noch kostspieliger, weil sie zwingend in Werbung auf den Plattformen investieren müssen? Der Trend geht eindeutig in diese Richtung, denn: Der Anteil an bezahlten Slots an der Gesamtheit aller verfügbaren Platzierungen nimmt immer mehr zu, der Anteil der organischen, sprich unbezahlten im Gegenzug immer mehr ab. Wie gut Händler dieses Advertising-Geschäft beherrschen, ist für Florian Vette in jedem Fall ein ganz erfolgskritischer Faktor in den kommenden Jahren. Florian unterstützt mit seiner Agentur Movesell seit 2015 Marken und Händler beim Verkauf auf Marktplätzen und bei der Retail-Media-Nutzung – auch wenn das Buzzword damals noch nicht gefunden war. In der neuen Folge 66 des Podcasts "Let's talk Marketplace" begeben sich Valerie und Ingrid gemeinsam mit Flo auf einen Deep Dive in Sachen Retail Media. Allein in diesem Jahr ist mit einem Plus von 20 Prozent bei den Retail Media-Spends zu rechnen. Mehr als ein Drittel der gesamten Retail Media-Ausgaben landet bei Amazon. Klar, schließlich fährt Amazon in Sachen Retail Media-Technik Lamborghini am Start hat, während andere Marktplätze gerade mit dem Skateboard anfangen. Welcher Marktplatz welches Angebot hat, wo es hapert und warum sich gerade einheitliche Standards herausbilden, gehört zu den Insights, über die Florian berichtet. Hinweis unseres Sponsor-Partners ChannelEngine: ChannelEngine ist ein Marktplatztechnologie-Dienstleister, der 2013 in den Niederlanden gegründet wurde. Mittlerweile ist er in ganz Europa, in den USA, Kanada, Australien, Singapur und Dubai aktiv. ChannelEngine agiert als Marktplatz-Integrator und stellt Marktplatz-Middleware zur Verfügung: Marken und Händler können sich damit mit mehr als 950 verschiedenen Online-Marktplätzen und Social-Media-Plattformen weltweit verbinden. Mehr Informationen gibt's hier. Newsflash: -  Gerüchtehalber sollte TikTok Shop schon im Juli in Deutschland, Spanien, Italien, Frankreich und Irland starten, diese Pläne liegen aber jetzt wohl fürs erste auf Eis. -  The Platform Group hat ihre Prognose für 2024 erhöht und rechnet jetzt mit einem Jahresumsatz von 500 Mio. Euro. -  Otto legt mäßige Quartalszahlen vor. Zurück in die Profitabilität soll eine Strategie führen, mit der chinesische Billiganbieter derzeit den Markt erobern. -  Der Kaufland-Marktplatz erzielte 2023 in Deutschland eine Umsatzsteigerung des Bruttowarenvolumens um drei Prozent gegenüber dem Vorjahr. - PayPal plant Einstieg ins Werbegeschäft und folgt damit dem Retail-Media-Trend im E-Commerce. - Google Ads können jetzt direkt auf Amazon-Produktlistings verweisen. Hinweis unseres Sponsor-Partners eBay: Mit dem eBay Durchstarter Programm unterstützt eBay alle neuen gewerblichen Verkäufer, die ihr Geschäft auf eBay schnell ausbauen wollen. Das Programm enthält viele Benefits wie 4 Monate lang ein kostenloses Top-Shop-Abonnement, 3 Monate lang keine Verkaufsprovision oder einen kostenlosen eBay-Premium-Kundenservice. Wer teilnehmen möchte, kann sich hier anmelden.   Kapitel 00:00 Retail Media und die Marktplatzbranche 06:36 Newsflash 16:20 Wachstum von Retail Media und die Rolle von Amazon 30:11 Entwicklung von Werbelösungen auf verschiedenen Plattformen 33:03 Werbeformate und Targeting-Optionen auf Marktplätzen 35:01 Daten-Transparenz und die Entwicklung von Retail Media 37:15 Self-Service und Wettbewerbsintensität auf Marktplätzen

    Let's talk Marketplace 65: How to expand your marketplace business profitably feat. Channelengine

    Play Episode Listen Later May 29, 2024 53:50


    Internationalization is the order of the day for many retailers and brands. However, for around two and a half years now, the focus has been on profitability rather than just growth.  This is because many companies have already had the painful experience of finding that although they can sell abroad, the whole thing is anything but profitable. This is because every market has its own characteristics: different customer preferences and buying habits, different price levels, different storage and logistics costs, different returns behavior, etc. This makes the leap across the border very complex to implement, even - or especially - via marketplaces. Technical solutions such as marketplace middleware or the services of a full-service marketplace integrator can help. One such provider is ChannelEngine, sponsor partner of Marketplace Universe. ChannelEngine can connect more than 950 marketplaces and social media platforms via its solution and process the business there. In the new episode 65, Valerie talks to Dexter van Hofwegen, Director Sales EMEA at ChannelEngine, about the strategic considerations required for successful internationalization, how to reduce the complexity of the various country characteristics, which cost drivers need to be taken into account, how to calculate worthwhile minimum selling prices and how meaningful KPIs on seller performance, delivery times and returns can provide support. Note from our sponsor partner Allegro: Marketplace Universe also stands for further education for marketplace people. On June 5th the first webinar will take place in cooperation with our sponsor Allegro. The topic: “How to scale your Marketplace Business across CEE using Allegro's platform” - in short, retailers and brands will learn how to sell successfully in Poland and Central Eastern Europe on the Allegro marketplace. If this is exciting for you, make a note of this date in your calendar: When: Wednesday, June 5, 2024, 9:00 - 10:00 a.m. Where: Online Who: Emilia Gregorczyk, Business Development Partner at Allegro and Valerie How: Free of charge by pre-registration. Click here to register! Newsflash: The French luxury brand conglomerate LVMH will extend its partnership with Alibaba and start using Alibaba's technology Alibaba Cloud to help improve supply chain processes and customer insights. The British marketplace OnBuy is starting its internationalization this summer with platforms in 10 new countries, expanding to 30 countries total by the end of 2025. TikTok Shop will start earlier in continental Europe than expected and is now speaking about launching “this summer”. The company has already started to invite merchants to beta-tests in Germany, France, Italy and Spain. The compliance specialist Avalara has canceled its cooperation with Amazon. Previously, Avalara had handled the advance VAT returns for sellers on the Amazon Marketplace as part of its partnership with Amazon. Now, several sources reported that the cooperation will end on November 1st. More news every week in “Marketplace Universe Weekly”, the newsletter from Marketplace Universe. Subscribe now! Chapters 00:00 Introduction 08:44 Focus on Profitable International Expansion 13:14 Newsflash 22:19 Introduction to Channel Engine and Marketplace Integrators 26:50 International Expansion and Cost Considerations 28:39 First Steps for International Expansion 30:29 Calculating Minimum Prices and Determining Strategy 34:39 Different Business Cases and Profitability Drivers 36:31 Volume vs Profitability in International Expansion 42:34 Calculating Minimum Prices for Profitability 45:05 Visibility, Volume, and Profitability 51:43 Hybrid Selling and Collaboration 53:34 Key Considerations for Internationalization and Profitability

    Let's talk Marketplace 64: Das sind die wichtigsten Marktplätze für Schmuck und Uhren feat. Heidemann Schmuck

    Play Episode Listen Later May 23, 2024 40:20


    Vor 15 Jahren wagten Eva und Jan Heideman einen mutigen Schritt: Sie stiegen sehr früh als D2C-Marke in das Marktplatzgeschäft ein - und zwar mit einem Produkt, von dem damals niemand glaubte, dass es sich online verkaufen ließe: Schmuck. Doch die beiden haben das Kunststück mit Bravour gemeistert. Mittlerweile verkaufen sie ihre Edelstahl-Schmuckkollektionen für Damen und Herren auf verschiedenen Marktplätzen in 17 Ländern. In Folge 64 des Podcasts „Let's talk Marketplace“ erzählt Eva auch, wie naiv sie einst bei Brand for Friends angeklopft haben und wie ihr Angebot dort durch die Decke ging. Und sie spricht darüber, wie sie Marktplatzpräsenzen strategisch auswählen. Denn Zalando ist nicht Amazon: Auf Zalando kaufen eher 20-Jährige den Schmuck der Heidemans, auf Amazon suchen ältere Menschen nach Geschenken für ihre Liebsten. Und gemeinsam mit Valerie wirft sie einen Blick auf den neuesten Marktplatz-Quadranten für Schmuck. Außerdem in Folge 64: das Personalkarussell mit David Scheider, der Zalando verlässt und durch den ehemaligen COO David Schröder ersetzt wird, sowie einigen anderen. Und es gibt einen Ausblick auf das, was Valerie und Ingrid mit ihrem „Hidden Job Matching“ vorhaben. Hinweis unseres Sponsors ChannelEngine: Eine kurze Einführung in ChannelEngine: ChannelEngine ist ein Marktplatztechnologie-Dienstleister, der 2013 in den Niederlanden gegründet wurde. Mittlerweile ist er in ganz Europa, in den USA, Kanada, Australien, Singapur und Dubai aktiv. ChannelEngine agiert als Marktplatz-Integrator und stellt Marktplatz-Middleware zur Verfügung: Marken und Händler können sich damit mit mehr als 950 verschiedenen Online-Marktplätzen und Social-Media-Plattformen weltweit verbinden. Hinzu kommen automatisierte Prozesse für Produktlistings, Sortimente, Management und Fulfillment sowie Repricing. Channel Engine macht es seinen Kunden damit leichter, schneller und einfacher auf Marktplätzen zu wachsen. Mehr Infos zu ChannelEngine gibt's hier. Newsflash - Esprit ist insolvent. - Der britische Heimwerker-Marktplatz B&Q wächst weiterhin in einem atemberaubenden Tempo: Derzeit sind 1,2 Millionen Produkte von 1100 Verkäufern auf der Plattform gelistet. - Die Verbraucherzentrale lässt ihre Klage gegen Temu fallen, weil Temu die Anweisungen der Verbraucherschutzbehörde befolgen will. Mehr News jede Woche im „Marketplace Universe Weekly“, dem Newsletter von Marketplace Universe. Jetzt abonnieren! Kapitelmarken 00:00 Einführung und Vorstellung des Gastes 08:06 Personalkarussell 11:05 Newsflash 20:01 Heidemans Produkte und Preisgestaltung 22:12 Heidemanns Strategie bei der Auswahl von Marktplätzen

    Let's talk Marketplace 63: How TikTok Shop re-defines the platform game feat. Chris Dawson

    Play Episode Listen Later May 16, 2024 54:31


    There are increasing signs that TikTok Shop will launch in Germany this year. It's high time to take a look at how business is going at TikTok. Chris Dawson, editor-in-chief of the British e-commerce online magazine Channel X, has been keeping a close eye on developments in the UK right from the start. TikTok Shop was launched there in 2021, a year earlier than in the USA. There are now more than 1.5 million TikTok businesses in the UK and they are writing extraordinary success stories. In episode 63 of the podcast “Let's talk Marketplace”, Chris explains what makes doing business on TikTok so special and what you need to consider when starting out. For example, that only the entertainment value counts and therefore nothing works without an established fan community. That it needs its very own marketing. That TikTok's fulfillment can absorb peak loads when a product goes extremely viral. Incidentally, he considers a ban on TikTok in the USA to be unrealistic - if only because the platform is of such great economic importance in the USA. Note from our sponsor Tradebyte: It's event season and a must for all European marketplace players involved in fashion, sports or lifestyle is the ECD in Munich. On June 12, you will have the great opportunity to meet old acquaintances, make new contacts and share in the excitement of like-minded people! This year, you can look forward to a very interesting panel on the topic of luxury goods with Olga Burfan, Head of Global e-Commerce at Philip Plein, Francesca Padula, Director Marketplace at Metys and Ivan Perra from Moschino. Mimi Sewalski, CEO of Avocado Store, Yaw Fram from the Clinton Group and Fashion Retail Specialist Donna Darthuizen will also be on stage. And another “big name in fashion marketplaces”, about whom the organizer Alex Otto is still keeping quiet - so there's a lot to look forward to. Make sure you get your ticket here! Newsflash: -Amazon has launched its 22nd country marketplace in South Africa. Next country in 2025 will be Ireland. - Zalando made more profit in the first quarter of 2024 with slight sales losses. Competitor About You increased sales slightly and profits significantly. -  Kaufland warns their marketplace sellers not only when they ship their orders too late - but also when their packages are too early. Chapters 05:39 Newsflash 11:38 Event Updates: ECD Munich and Retail Media Night 15:31 The Potential Ban of TikTok in the US 24:16 Skepticism and Success of TikTok Shop in the UK 27:42 Starting a TikTok Shop and Creating Engaging Content 33:52 Fulfilled by TikTok: Handling Logistics for Viral Products 37:28 Low Fees and Attractive Promotions on TikTok 39:45 Integrating with TikTok Shop: Service Providers and Solutions

    Let's talk Marketplace 62: Fraud im Marktplatz-Business: Bandenkriminalität, Retourenbetrug - wie krass ist es wirklich?

    Play Episode Listen Later May 8, 2024 46:01


    100 Milliarden US-Dollar Schaden haben Kriminelle 2023 in den USA mit Retourenbetrug verursacht, hat die Federal Retail Association ermittelt. Demnach sind knapp 14 Prozent der Retouren betrügerisch. Und wer jetzt glaubt, Fraud sei ein US-Thema, täuscht sich gewaltig: Von 400 bis 500 Angriffen pro Tag und pro Marktplatz geht Jean-Paul Feidt hierzulande aus. Der Fraud-Spezialist verantwortet als Department Head Credit & Fraud bei Otto Payments die Betrugsprävention und hat tagtäglich mit dreisten Maschen von Banden und kleinen Einzeltätern zu tun. In der neuen Folge von "Let's talk Marketplace" berichtet er nicht nur, wie gängige Betrugsmuster aussehen, sondern verrät auch, was gegen Fraud hilft. Damit es kein Kampf gegen Windmühlen wird, sondern ein cooler Wertbeitrag für das Unternehmen.  Newsflash: Amazon hat sehr starke Zahlen fürs erste Quartal vorgelegt, z.B. 13 Plus beim Nettogewinn TikTok legt den Fokus in der zweiten Jahreshälfte auf den Europastart, der Deutschland-Start noch in diesem Jahr gilt damit als so gut wie sicher.  Shein plant offenbar den Einstieg in den Verkauf von Beauty-Produkten, Haushaltswaren und Spielzeug. Temu testet Dropshipping-Konzepte im UK-Markt.  Personalkarussell:  Neuer Bereichsvorstand Retail & Marketplaces bei Otto ist jetzt Boris Ewenstein, bis Ende 2023 Senior Vice President Supply bei Zalando. Außerdem mit dabei: Bernhard Weiß, Jolene Bronckhorst, Lucy Münz, Carina Wamsbach und Marius Boersig. Alle wichtigen News und Personalien gibt es übrigens auch im wöchentlichen Newsletter "Let's talk Marketplace Weekly". Zur Anmeldung geht's hier: www. Marketplace-universe.com/newsletter Podcast-Kapitel 01:37 Gastvorstellung: Jean-Paul Feidt, Department Head Credit & Fraud bei Otto Payments 08:24 Newsflash 14:28 Thema der Woche: Fraud auf Marktplätzen  21:25 Häufige Fraudfälle und anfällige Produkte 33:02 Beispiele für Betrugsmethoden 36:15 Awareness und Prozessanalyse 38:08 Herausforderungen bei der Fraud Prevention 43:39 Abschreckungswirkung von Anzeigen

    Let's talk Marketplace 61: LTM goes to... UAE

    Play Episode Listen Later May 2, 2024 47:48


    There is hardly any of it left in Europe, but in Dubai it's there: a real gold-rush atmosphere. This is because the United Arab Emirates is striving to become an attractive home country for people from all over the world in the next 10 or 15 years - including e-commerce, which provides people with everything they would otherwise not be able to find locally. In the new episode of their podcast "Let's talk Marketplace", Ingrid and Valerie talk to Mareike Thomas about how to successfully enter such an exciting and fast-growing market. She is an Amazon expert and founder of the consulting agency Boom Commerce and has lived in Dubai herself since Covid times. And the facts speak for themselves: with a gross domestic product of 460 billion US dollars, the UAE is one of the richest countries in the world. Online purchases still only account for 15 percent of retail sales in the UAE - plenty of potential for growth in a very modern society. An average online purchase is worth 332 US dollars. By comparison, the average in Europe is 73 US dollars. Reason enough to take a closer look at this exciting market and find out more about which marketplaces are particularly relevant there, how best to enter the market and why experienced marketplace brands can easily come out on top. Listen in! Note from our sponsor Tradebyte: It's event season and a must for all European marketplace players involved in fashion, sports or lifestyle is the ECD in Munich. On June 12, you will have the opportunity to meet old acquaintances, make new contacts and share in the excitement of like-minded people! Make sure you get your ticket on www.ecd-gate.com! Newsflash: - Amazon has launched "Account Health Assurance", a new function to protect against account blocking. - Europe's largest second-hand fashion marketplace Vinted has over 100 million users and will be in the black for the first time in 2023 with a profit of 20 million.  - Amazon has "paramount cross-market significance" for the German online market, says the Federal Court of Justice. This opens up completely new possibilities for the Cartel Office. And if you want more news, sign up for our brand new newsletter "Marketplace Universe Weekly": www.marketplace-universe.com/newsletter. Then you'll get all the important news straight to your inbox every Monday!

    Claim Let's talk Marketplace

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel