Podcasts about Futerra

In a fascinating conversation about sustainability communications in turbulent times, Louise Wilson, SVP of Partnerships at Futerra, joins Jennifer and Kati to share insights from her decade of helping global brands drive environmental and social impact. From navigating shifting political landscapes to the power of consumer activism in 2025, Louise explores how companies can effectively communicate their ESG efforts by focusing on progress over perfection, breaking down silos between teams, and making sustainability messaging accessible to all.    Have a question for us? Email us today at engagingesg@gmail.com!    Learn more about Louise Wilson.    Learn more about Futerra at wearefuterra.com.    Our theme music is "Lost in Translation" by Wendy Marcini and Elvin Vangard.    Show Links    Bad Sisters    Sex Education  Learn more about your ad choices. Visit megaphone.fm/adchoices

Richard Delevan sits down with Solitaire Townsend, author of The Solutionists: How Businesses Can Fix the Future and the co-founder of the sustainability consultancy Futerra.* [00:03:00] Introduction: Solitaire Townsend's background and journey into environmental activism.* [00:08:00] Optimism vs. Possibilism: Why embracing possibilism is crucial in the fight against climate change.* [00:15:30] Storytelling as a Tool: The role of storytelling in shaping our environmental future.* [00:22:45] Confronting Pessimism: Addressing the views of Just Collapse thinkers and the importance of maintaining hope.* [00:30:00] The Danger of Fatalism: Discussing the "earned dystopia" narrative and its implications for climate action.* [00:37:20] Practical Recommendations: Solitaire's advice for individuals seeking to contribute to positive change.* [00:45:00] Closing Thoughts: The importance of imagination and creative solutions in environmental activism.Solitaire's Catalysts* The Intersectional Environmentalist: How to Dismantle Systems of Oppression to Protect People and Planet by Leah Thomas* What If We Get It Right? by Ayana Elizabeth Johnson (pre-order)* Ministry for the Future by Kim Stanley RobinsonRelated LinksFive Big Sustainability Prophesies For 2024 (Forbes) by Solitaire TownsendDr. Tadzio Mueller, Just CollapseSteven Meersman, ZenobeThe Solutionists: How Businesses Can Fix the Future by Solitaire TownsendStories to Save the World, by FuterraConnect with UsSubscribe and listen ad-free at news.wickedproblems.uk* …or on your favourite podcast platform* Follow us on LinkedIn or BlueSky for updates and discussions on the latest in climate tech and renewable energy. Hosted on Acast. See acast.com/privacy for more information.

In this episode of In With the New, Avril interviews Andrew Wanliss-Orlebar, Chief Strategy Officer for Futerra. They discuss the impact of the communication sector on climate change and the existing challenges. Andrew shares the concept of the “brain print” and how it shapes how communication affects consumers. The brain print is about how an industry or a sector can influence people based on messaging. The brain print is crucial in changing behaviors and encouraging people to improve.  Learn more here, in the show notes. 

Bryony returns in Season 11 this week, sitting down with her longtime friend Solitaire Townsend. Solitaire is Co-founder & Chief Solutionist at Futerra, and Trustee of the Solutions Union. She is a renowned sustainability expert and solutionist. From Google to the United Nations, Ikea to WWF, Solitaire works with the worlds' most influential organisations to activate social justice and environmental restoration. Over two decades she has led the movement towards solutions, hope and optimism with numerous publications and keynotes at the UN, MIT, Ted and many more. She was named “Ethical Entrepreneur of the Year” in 2008 and more recently chair of the UK Green Energy Scheme, trustee of Ashden, a founder member of the United Nations Sustainable Lifestyles Taskforce and a London Leader for Sustainability. She holds master's degrees in both Sustainable Development and Shakespeare.   Links Solitaire's recent book, The Solutionists: How Businesses Can Fix the Future: https://www.amazon.co.uk/Solutionists-How-Businesses-Can-Future/dp/139860934X Watch Solitaire's 2021 Ted talk - Are Ad Agencies, PR Firms and Lobbyists Destroying the Climate?: https://www.ted.com/talks/solitaire_townsend_are_ad_agencies_pr_firms_and_lobbyists_destroying_the_climate?language=enThe Game Changers Movie on Meat and Nutrition: https://gamechangersmovie.com Buy Lovebug cat food here: https://www.lovebugpetfood.com   Related Episodes Lifting the Curtain on Climate Change Denial - Ep 141: Prof Naomi Oreskes: https://www.cleaningup.live/lifting-the-curtain-on-climate-change-denial-ep-141-prof-naomi-oreskes/  

Welcome back to Wicked Problems - the climate tech podcast that has to be as good as other podcasts, but backwards and in heels.Richard and Claire chat through Akshat Rathi's new book, Climate Capitalism.They also reflect on their reactions to the new research that says staying under 1.5C of warming might be out of reach, their conversations with Ketan Joshi and Susan Joy Hassol. And the answers to the question, what should we be saying about the 1.5C target in light of their new research - from Leo Hickman of Carbon Brief, asked by James Murray at the BusinessGreen Net Zero Festival, and Akshat Rathi of Bloomberg and Solitare Townsend of the consultancy, Futerra.Subscribe at news.wickedproblems.uk to get more episodes, and our newsletter.Some of the episodes and resources we reference:* Climate Capitalism, by Akshat Rathi - tl;dl - It's great and you should buy multiple copies.Other episodes we reference: Ketan Joshi, Susan Joy Hassol, BusinessGreen Net Zero Festival, Alastair Campbell Hosted on Acast. See acast.com/privacy for more information.

Solitaire is a renowned sustainability expert who works with some of the world's most influential organizations. She is co-founder and Chief Solutionist at Futerra and trustee of the Solutions Union. In 2023 she was named ‘Agency Lead of the Year' at Adweek's Sustainability Awards. Her popular TED Talk, Forbes column and most recent book – The Solutionists: How Businesses Can Fix the Future – are available online.Resources from this episode:Learn about Futerra's projects, including climate campaigns, sustainability training for businesses, and products incubator. Watch Solitaire's 2021 TED Talk:  Are ad agencies, PR firms and lobbyists destroying the climate?Check out Futerra's web series, Solutions House. The series includes debates, presentations, and workshops — all with the motto of “Answers Only.”Read Solitaire's latest book, The Solutionists: How Businesses Can Fix the Future, and her previous book, The Happy Hero: How to Change Your Life by Changing the World.Follow Solitaire's column in Forbes. PR & Climate must reads:How PR companies hurt the climateFormer PR executive Christine Arena's 2023 congressional testimony ”Clean creatives” campaign pushing PR firms to fire their fossil fuel clientsFossil fuel companies are paying influencersThe House Natural Resource Committee's hearing about the role of public relations firms in preventing climate actionRelated episodes:Hollywood screenwriter and producer Scott Z. Burns on making climate change central to storytellingLake Street Dive on music, activism, and braveryHow to green any job with Project Drawdown's Jamie Beck Alexander***

Corporate communications, public relations, advertising agencies, lobbyists and think tanks: These powerful communicators can ensure that citizens and businesses everywhere understand the need for urgent and sometimes radical changes to their behaviours. Or they can enable delayers and green-washers. This debate highlights the challenges, opportunities and examples of progress. Featuring Catalyst Host David Shukman, Arlo Brady (CEO, Freuds), Solitaire Townsend (Chief Solutionist & Co-Founder, Futerra), and Elena Doms (Head, Earth Plus). The inaugural Innovation Zero Congress at Olympia London in 2023 convened 6,866 passionate, forward-looking experts who exchanged critical knowledge, debate and discussions around the implementation and scaling of the innovations needed to meet the Paris goals. Learn more via www.innovationzero.com.

I talk to Solitaire Townsend, co-founder of Futerra, author, sustainability expert and optimist. She explains how the professionals in PR, Marketing, Accountancy, Lobbying and the Legal profession can smooth the way for the fossil industries and major polluters, or use their power to oppose them. Some are doing both, as she explains. Other businesses have got the message and are doing all they can - but they're "green hushing". You'll find out what that is.

Title: Episode 62: Solutionists – how business can fix the future Author(s): Worm, Loa Dalgaard Description: In this episode we dive deep into how we leverage the power of each and everyone of us to halt climate change, the biodiversity crises, the social divide and injustice. We only have seven years left before we hit the targets in the Paris Agreement and many of the magical timelines set by companies worldwide. But we can do! That is at least the encouragement from the guest in this episode, Solitaire Townsend, who has just released the book “Solutionists – how businesses can fix the future”. Solitaire is co-founder of the global and award-winning sustainability agency Futerra and works with clients in the big league – such as IKEA, Google, United Nations and Lancome – and she is now offering all of her learnings in a “how-to” book, that helps all of us becoming more actionable on the high hairy topics.

IN CLEAR FOCUS: Solitaire Townsend, co-founder of change agency Futerra, joins us to discuss her book, The Solutionists: How Businesses Can Fix The Future. Solitaire shares insights about creating effective sustainability marketing and offers guidance on communications using a practical framework based on psychographics. We also explore a new green claims directive and the role of social media creators in promoting sustainability. Use promo code BIGEYE25 for a 25% discount at KoganPage.com.  

Featuring an episode with Solitaire Townsend, co-founder and chief solutionist with sustainability advisory firm Futerra.

In this episode, Chris, David and Mark are joined by Solitaire Townsend, Co-Founder of Futerra, and author of ‘The Happy Heroes' and her forthcoming book, ‘The Solutionists: How Businesses Can Fix the Future.' Solitaire posits that Solutionists aren't born, but are made. And as a society, we desperately need solutionists working to fix the future. They discuss how to encourage this behavior, particularly as it pertains to gender, race, and life experience, and what it takes to be the kind of leader that the world needs right now. They also explore a variety of other topics influencing today's sustainable business agenda. 

“As an industry we can go from seriously being part of the problem to leading the solution. We're the final piece of the machine slotting into the climate movement, speeding up solutions. But we cannot be doing that whilst we're also serving the destruction. We can't do both. And that tension is growing every day.” When we heard Solitaire's Ted Talk, ‘Are ad agencies, PR firms and lobbyists destroying the climate?' (which has almost 1.8million views), we were keen to pick her brains and share her wisdom. Co-founder and Chief Solutionist at Futerra, (a title she switched from CEO to in line with her mission to be part of the solution), Solitaire has been championing sustainability in advertising and marketing since 2001. So we were thrilled when she accepted our invitation to have a chat about Industry X, climate change, brainprint, her story and impact so far, climate science, Race to Net Zero and her predictions and projections. In this podcast there's a lot we unpack - Solitaire is very clear that marketing, advertising and communications has indeed been a part of the problem - and now we have a significant opportunity to lead the transition. And we explore the practicalities of what that looks like. As well as being a highly creative and successful business woman, Solitaire is also a self confessed climate geek. Her position in understanding the climate science alongside a deep awareness of the industry has led her to sit on many key advisory bodies. Solitaire clearly explains the United Nations backed, Race to Zero initiative, how businesses can join the race to climate change, pledging carbon reduction commitments, in the same way countries have done via The Paris Agreement. This leads us to talk about the scopes of the carbon responsibility - and we touch on Scope 1, 2 and 3. Scope 3 being the one including the entire value chain - encompassing Brainprint. We go on to talk client disclosure reporting and transparency - and potential levels of discomfort some businesses have in revealing those. We also discuss the practicalities of carbon reduction - carbon impact calculations, offsetting, insetting, carbon removals and destruction. Like we said… there's a lot we cover. It's a wonderful conversation - and Solitaire brings that wonderful balance of understanding both the industry and the science. One thing Solitaire is absolutely clear on… “Marketing, communications and creativity is one of the industries that is going to make the transition to a low carbon economy faster and more efficient. All we have to do it change our minds!” And you'll love the closing quick fire 3 questions and answers. Solitaire's Ted Talk is here: Visit Futerra. Great article here too: You'll find the Podcast on all the usual pod platforms - and if you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

“As an industry we can go from seriously being part of the problem to leading the solution. We're the final piece of the machine slotting into the climate movement, speeding up solutions. But we cannot be doing that whilst we're also serving the destruction. We can't do both. And that tension is growing every day.” When we heard Solitaire's Ted Talk, ‘Are ad agencies, PR firms and lobbyists destroying the climate?' (which has almost 1.8million views), we were keen to pick her brains and share her wisdom. Co-founder and Chief Solutionist at Futerra, (a title she switched from CEO to in line with her mission to be part of the solution), Solitaire has been championing sustainability in advertising and marketing since 2001. So we were thrilled when she accepted our invitation to have a chat about Industry X, climate change, brainprint, her story and impact so far, climate science, Race to Net Zero and her predictions and projections. In this podcast there's a lot we unpack - Solitaire is very clear that marketing, advertising and communications has indeed been a part of the problem - and now we have a significant opportunity to lead the transition. And we explore the practicalities of what that looks like. As well as being a highly creative and successful business woman, Solitaire is also a self confessed climate geek. Her position in understanding the climate science alongside a deep awareness of the industry has led her to sit on many key advisory bodies. Solitaire clearly explains the United Nations backed, Race to Zero initiative, how businesses can join the race to climate change, pledging carbon reduction commitments, in the same way countries have done via The Paris Agreement. This leads us to talk about the scopes of the carbon responsibility - and we touch on Scope 1, 2 and 3. Scope 3 being the one including the entire value chain - encompassing Brainprint. We go on to talk client disclosure reporting and transparency - and potential levels of discomfort some businesses have in revealing those. We also discuss the practicalities of carbon reduction - carbon impact calculations, offsetting, insetting, carbon removals and destruction. Like we said… there's a lot we cover. It's a wonderful conversation - and Solitaire brings that wonderful balance of understanding both the industry and the science. One thing Solitaire is absolutely clear on… “Marketing, communications and creativity is one of the industries that is going to make the transition to a low carbon economy faster and more efficient. All we have to do it change our minds!” And you'll love the closing quick fire 3 questions and answers. Solitaire's Ted Talk is https://www.ted.com/talks/solitaire_townsend_are_ad_agencies_pr_firms_and_lobbyists_destroying_the_climate (here): Visit Futerra. Great article https://www.workforclimate.org/post/solitaire-townsend-futerra-climate-interview-2022 (here) too: You'll find the Podcast on all the usual pod platforms - and if you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

We still have a long way to go in terms of sustainability in fashion, but there are solutions! Not only that, there is an increasing number of brands and organizations actively working towards change. Today we're back with another installment of our series on the impact of fashion. Joining us is Lucy Shea, CEO of the change agency, Futerra, to talk about sustainability in the fashion industry and why the fashion industry matters. Lucy is an expert in the business of climate action and sustainable lifestyles and has advised clients such as Tommy Hilfiger, Unilever, Sky, and the World Wildlife Foundation. She radically reimagined garment recycling over a decade ago by creating the global clothes swapping movement, Swishing. In our conversation with Lucy, She shares her thoughts on what she believes to be the most effective and respectful route towards change, and why she considers a living wage to be an absolute necessity for the future of our planet. -- --

Svart historia är världens historia. Varför kan vi den inte? Marvin Asante är historiker, retoriker, king av sanningar och vikarie i veckans podd - som spelades in live på Futerra! Support till showen http://supporter.acast.com/checkpoint-med-anbara-brandon-och-nicole. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

On the day which saw world leaders take on 'Adaptation, Loss and Damage', COP26 Covered shone a spotlight on some of the practical solutions needed to accelerate climate action– featuring leader interviews with the Rainforest Alliance, WRAP, and Solitaire Townsend at Futerra. Have a question about this podcast or a suggestion for future episodes? Get in touch – podcast@fav-house.com. View all of edie's COP26 content – www.edie.net/COP26

Vi är tillbaka efter sommaren med ännu ett avsnitt! Hur skräpigt är Sverige egentligen, hur kan vi knuffa folk till rätt beteende och hur pratar man om hållbarhet på ett sätt så att folk vill lyssna? Förutom att få svar på de frågorna så pratar Rustan och Ann om pallade mullbär och vaxbönor, och vad är egentligen en prizzly?Med oss har vi gästerna Stefan Hållberg från Håll Sverige Rent, Katharina Paoli från Nudgd och Joel Lindefors från Futerra.Avfallet är en podd producerad av Sysav med miljöpedagogerna Ann Nerlund och Rustan Nilsson Hosted on Acast. See acast.com/privacy for more information.

The fashion industry is one of the world's worst polluters, and this week's grim report from the UN's IPCC made clear that change needs to come quickly.   This week, the United Nations' Intergovernmental Panel on Climate Change released a new report from the world's top climate scientists, warning that global temperatures will rise 1.5 degrees Celsius by 2040 and underscoring that human influence is “unequivocally” responsible for global warming since the late 19th century. The fashion industry's greenhouse gas emissions are estimated to be between 4 and 10 percent of the global total. “In the last two years, many of the industry's biggest brands have taken steps to address emissions within their own supply chains,” says BoF deputy editor Brian Baskin. “It can be hard to tell how effective the industry's efforts have been and what else needs to be done to address climate change.” On this week's BoF Podcast, Baskin is joined by Michael Sadowski, a sustainability advisor and former vice president of sustainability at Nike; Laila Petrie, chief executive of sustainability consultancy 2050, which works with the Fashion Pact; and Hannah Phang, head of marketing and advocacy at sustainability consultancy Futerra to unpack fashion's role in slowing global warming. Real action on emissions will require collaboration across the industry and cooperation with investors, financial institutions and policymakers. “Fundamentally, this is a problem which no individual company can solve on its own,” says Petrie. “We have all sorts of intractable issues around infrastructure, around incentives, around policy and no one actor can really operate within that system without being affected by it.” The industry often offers carbon offsets as a climate change solution. But according to Sadowski, planting a tree or donating a dollar is not a path to achieving meaningful change. “The focus should be on reducing emissions. That's what the science says, that's what the NGOs work in the science-based target initiatives [say] — we must decarbonise all sectors, at a much more ambitious pace,” says Sadowski. A brand's messaging about sustainability is important, too. Providing accessible information on progress — and missteps — goes a long way. Beyond just being honest, “the other thing that consumers are interested in is: how are you helping them be more sustainable? How are you helping them be more climate friendly?” says Phang. Related Articles: A Crash Course on The BoF Sustainability Index The Climate Fix: Addressing Fashion's Emissions Problem The Sustainability Regulations That Could Reshape Fashion   Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business.

Hannah Phang is the Head of Marketing and Advocacy at Futerra, the global change agency on a mission to make sustainability so desirable it becomes normal. Futerra combines the magic of creative and the logic of strategy to make sustainability happen for some of the world's biggest brands such as Google, PVH, IKEA, Sierra Club and the United Nations. Hannah is on the Steering Committee of the UN Fashion Charter for Climate Action and co-chairs the working group on promoting broader climate action. Beyond that, Hannah is also a yoga teacher and host of the Crystals, Clits, and Climate podcast, which explores the intersections of spirituality, sexuality, and sustainability.ResourcesCrystals, Clits & Climate podcastCrystals, Clits & Climate website Crystals, Clits & Climate instagram Futerra

In this programme, ffinlo Costain discusses corporate sustainability and green wash, with Benet Northcote and Ed Gillespie. Is it possible for large companies to become genuinely sustainable - or will greed always triumph over green? Benet is a senior adviser at Seahorse Environmental and the deputy chair of the UK's Conservative Environment Network. Prior to that he was the director of corporate responsibility for the John Lewis Partnership, and worked as deputy private secretary to The Prince of Wales. Ed Gillespie is a facilitator for the Forward Institute and co-founder of the sustainability agency, Futerra. He is also a co-presenter of Jon Richardson and the Futurenauts and a director of Greenpeace UK. --- Send in a voice message: https://anchor.fm/farmgate/message

This week we have on Lilian Liu.  She is a Sustainability Strategist at Futerra. We'll discuss environmental issues in the fashion industry. Lilian brings a different perspective of the fashion industry from last weeks episode with Kelly Burton. Lilian has had a variety of experiences in the fashion industry from working on Sustainable Development Goals at the UN to working with a NGO on textile waste in China.Stay tuned until the end of some career tips. Main Topics of Episode:How fashion brands can reduce their impactWhat would a circular fashion economy look like? Recycled materials and fabricsThe use of Hemp in ClothingClothing sustainability certificationsInteresting Facts: Clothing lifecycle  is 1-2 years and only 1% of clothes today get recycled.If you enjoyed the episode please leave a review so that we can reach more people with this podcast.You can find Lilian on Linkedin and instagram at @lilianliu and  check out wearefuterra.com or @Futerra on IG to learn more about Futerra's work and the impact they are making. Follow me on Instagram to learn more about sustainable living an business: @green.and.grind

Hey guys. This week we have on Kelly Burton.  She is the Chief Sustainability Officer at Material Exchange. We'll discuss environmental issues in the fashion industry which is one of the most polluting and what is being done about it. Stay tuned until the end of some career tips. If you enjoyed the episode please leave a review so that we can reach more people with this podcast. Next week we have on Lilian Liu, a sustainability strategist with Futerra. A agency who's mission mission is to make sustainable development so desirable it becomes normal. Hope you Enjoy the episode!Main Topics of Episode:The current fashion industryWe talk about how price has impacted companies  ability to be more sustainable but this is  a misconception that Kelly addresses. How the sourcing of the material is very energy intensive and how Material Exchange is using digital technology to reduce the impact of this sourcing.Kelly discusses 3-D prototyping and how that can reduce waste.Transparency with brand and manufacturers. Trends on sustainable fashion in the futureThe pervasiveness of microfibersInteresting Fact: The material contributes to ~43% of the carbon footprint of a brands emissionsKelly's Linkedin: https://www.linkedin.com/in/kellyburton/Material Exchange Website: https://material-exchange.comGreen & Grind IG: @green.and.grind

Cubus hävdar att "varje plagg kan rädda världen, lite". De är inte ensamma om att påstå saker om miljö och konsumtion som kanske inte riktigt håller. Stadium fälldes nyligen för sin hållbarhetsmärkning och Max Burgare fälldes i Reklamombudsmannen när de för något år sen hävdade att varje tugga hjälper klimatet. För marknadsförare finns det ett dilemma i att kommunikation ska vara rak och tydlig, men samtidigt måste allt som man säger gå att belägga. Det är svårt när det kommer till miljö och klimat. Veckans gäst är Joel Lindefors, medgrundare av Futerra. Han använder sin långa erfarenhet av klimatkommunikation för att guida lyssnarna rätt till hur man bäst pratar om miljö och hållbarhet i marknadsföring.

On today’s episode we are doing something different: we are sharing with you a session that I called “The Sustainable Investment Dilemma”, a conversation I hosted as part of The CogXtra weekly event series, covering in this opportunity the subject of “Sustainable Business – How Industry is addressing the Climate Crisis”. In our case, the financial industry. As my co-panellist I brought together two guests: Amy Clarke, who is Co-Founder & Chief Impact Officer of Tribe Impact Capital, and  Troy Mortimer, who is Responsible Investment and ESG Advisor at ILA & Partners.  If you did not know them already, I highly recommend that you also listen to the individuals episodes we recorded previously. You can also read her Bios at the end of these notes.  As part of the event I also shared a short Video introduction to the recently launched film “Our Planet: Too Big To Fail”, which is a 42-minute film that explores the risks of inaction, the impact of investing-as-usual, and the role the finance sector can play powering a sustainable future. I wanted to bring this to your attention to ask you to watch it and share it, so we can all take proactive actions! You can watch the video on ILA & Partners’ website - Media section: http://bit.ly/ILAmediaV I also thought this is relevant to set the tone ahead of our conversation, but most importantly, I wanted to shine the light on one of the best tools we have to create awareness and understand how interconnected the industry is to every part of society and the world at large. Please note that we had a couple of technical challenges that were all resolved during the first few minutes, but I wanted to make sure you had access to this valuable content. Enjoy !  Highlights: “If we can create a much healthier relationship with our wealth, and the purpose of our wealth, then actually we should be able to fix, repair, increase resilience, and ultimately regenerate the relationships with each other and with nature.” Amy Clarke 50th anniversary of Milton Friedman's seminal essay that was penned and then printed in the New York Times Magazine “there is a real sense that the values and belief systems upon which we have built this global finance system aren't right, they're not fit, they're not robust.” There is the rise of the BCorp movement and the use of BLab tools during the lockdown has risen exponentially. “Impact investing is about helping wealth holders reconnect with the purpose of their wealth. The word wealth comes from two old English 13th century old English words, meaning well being, we've lost the well being and wealth along the way. And it's become singularly focused on financial performance.” Amy Clarke “I see this as a behavioral inertia challenge. Financial institutions are comprised of individuals, we need to look at how we incentivise these individuals, how we are rewarding them and how we associate value with their actions.” Troy Mortimer We can transition not all but a lot of companies through to becoming a force for good. “We need a just transition, quickly and effectively where finance, regulation and policy play a role. We need a carrot and a stick.” Troy Mortimer How do we move beyond (Only) preaching to the converted? The later we leave it, the steeper the transition is going to be - Mark Carney The more we pushback regulation deadlines, the more uncertainty it creates. Ultimately, its better to takes the operational learnings in Covid and behaviour change and apply it to compliance and regulation. Bernard Looney, CEO of BP, a different style of leadership. Moving away into a more human style of leadership. We need to use AI to help change behaviours in the right direction. Passive ESG funds should be able to demonstrate intent. Its important to populate the empirical evidence and convince the skeptics of the economic data with the language that they know. “We have outperformed the benchmarks. There is more than enough data to show that these type of investments are resilient on up and down cycles, which is why we are seeing huge flows into ESG.” Amy Clarke “As a bellwether for market sentiment, its phenomenal, because we can now see everybody is looking for safe harbours and safe harbours of businesses with these kind of resilience built in.” “Investors should be thinking - Well, I understand that there is some volatility right now, but in the mean time, I’m investing for something larger. What you wil see is that over the long-term, it starts to come back in financial returns.” Troy Mortimer As Tim Geithner said, at least in relation to the US financial crisis and how they had resources large enough to do anything about that crisis , but I think financial resources will not be enough in relation to the Sustainability challenge we face. And we will not have time to react and fix things. But we must be proactive. JP Dallmann Timestamps: [2:56] Who is Amy Clarke [03:38] Who is Troy Mortimer [7:30] Can the finance sector be a force for good? What is required for this to happen? [10:40] Behavioural inertia and rethinking what we value [13:10]  Orsted energy from black energy to post IPO as a predominantly green energy company  [16:50] Preaching to the converted and reporting Positive/Negative Impact  [21:40] The complexity of the Sustainable Energy supply chain [25:30] Investing in oil & gas and clean energy  [30:00] Using data and AI to create behaviour change  [34:00] The mistrust created by media and digital [37:00] Passive ESG funds vs Active investing [44:20] Make Money and Global tax infrastructure [46:00] We need to be proactive - Financial resources are not enough Useful links: Amy Clarke on Linkedin (https://www.linkedin.com/in/clarkeamy/) Amy Clarke on Impact Leaders (https://audioboom.com/posts/7155415-amy-clarke-of-tribe-impact-capital-reflecting-self-better-in-wealth) Troy Mortimer on Linkedin (https://www.linkedin.com/in/troy-mortimer-27973a5) Troy Mortimer on Impact Leaders (https://audioboom.com/posts/7595436-troy-mortimer-challenges-and-expectations-to-responsible-investing) Saker Nusseibeh CBE of Federated Hermes on Linkedin (https://www.linkedin.com/in/saker-nusseibeh-cbe-6b15a85/) Saker Nusseibeh on Impact Leaders (https://audioboom.com/posts/7686794-saker-nusseibeh-cbe-of-federated-hermes-being-good-is-good-business) BCorp https://bcorporation.uk/ CogX https://cogx.co/ Orsted https://orsted.com/en Microsoft’s commitment  (https://blogs.microsoft.com/on-the-issues/2020/07/21/carbon-negative-transform-to-net-zero/ Steve Evans, the Director of Research at the Center for industrial sustainability) Outrageous Optimism Podcast by Cristina Figueres https://globaloptimism.com/podcasts/ Bernard Looney, CEO of BP - podcast episode (https://globaloptimism.com/podcast/bps-road-to-rebuilding-trust-with-ceo-bernard-looney/) Solitaire Townsend, Cofounder of Futerra on Sex, Status and Sustainability - podcast (https://www.buzzsprout.com/762953/5550004-s2-e13-solitaire-townsend-co-founder-of-futerra-on-sex-status-and-sustainability) Make My Money Matter  (https://makemymoneymatter.co.uk/) Client Earth  (https://www.clientearth.org/) Tim Geitner (https://en.wikipedia.org/wiki/Timothy_Geithner) PANIC : The untold story of the 2008 Financial Crisis (https://youtu.be/QozGSS7QY_U) , by HBO Notorious RBG - Ruth Bader Ginsburg https://en.wikipedia.org/wiki/Ruth_Bader_Ginsburg Our planet video series - https://www.ourplanet.com/en/ OUR PLANET: TOO BIG TO FAIL - https://www.wwf.org.uk/updates/our-planet-too-big-to-fail Harvard Business School Impact-Weighted Accounts (https://www.hbs.edu/impact-weighted-accounts/Pages/default.aspx) Big Four ESG reporting framework standards (https://www.linkedin.com/posts/ila-and-partners_big-four-accounting-firms-unveil-esg-reporting-activity-6714852025818984449-Xt0k) . Deloitte + Ernst & Young  + KPMG + PwC rethinking capital on LinkedIn (https://www.linkedin.com/company/rethinking-capital) -------- More about the guests - Bios: Amy Clarke Amy Clarke is Co-Founder & Chief Impact Officer of Tribe Impact Capital ("Tribe"), an award-winning wealth management firm and B Corps dedicated in its entirety to advising and managing private and institutional wealth for impact.  Tribe is the first of its kind in the UK, and works with like-minded clients impassioned to use their wealth to manifest the positive social, environmental and economic changes in the world they wish to see in line with their own financial needs. They do this by adopting the Paris Climate Accord and the UN Sustainable Development Goals (UNSDGs) as their impact 'North Stars'. They are on a journey to be Net Zero across Scope 1, 2 and 3 emissions by 2025 having declared a Climate Emergency in their business in September 2019. Amy sits on the board of B Lab UK & Big Issue Invest. She is also an Advisor to the Ocean Plastics Leadership Network and sits on the Development Council of the Future Fit Benchmark - the new benchmark for investors and companies driving towards a future fit world - and the Steering Committee of the Global Ethical Finance Initiative (GEFI).  e: amyc@tribeimpactcapital.com Troy Mortimer Troy Mortimer is a Responsible Investment & Sustainability expert and is Responsible Investment and ESG Advisor at ILA & Partners. He has worked globally across multiple industries, primarily asset management, over the last 20 years with KPMG.  Most recently, Troy led the UK Sustainability and Responsible Investment practice.   Troy has extensive knowledge and experience relating to governance and risk, due diligence, engagement, assurance reporting and responsible investment / ESG practices to sustainability related conversations at companies and with investors. e: TMortimer@ilaandpartners.com JP Dallmann JP Dallmann is an award-nominated Sustainable & Impact Investing (S&II) Advisor, Champion, and Thought Leader, with over 20 years experience in the Financial Services Industry, as a Banking Executive and Advisor at major institutions such as HSBC, RBS, and PwC.   JP is the CEO of ILA & Partners, helping Investment Managers to transition into and scale Sustainable & Impact Investing, and has developed a proposition to launch ILA Funds - The investment management firm focused exclusively on S&II - to provide investors with the opportunity to achieve market returns while creating a net-positive impact.   He advises several executives, companies and organisations on S&II, and supports various initiatives to raise awareness about the SDGs, including the Impact Founders community, which he co-founded, and Fast Forward 2030, where he is a Board Member. JP is also the host of the renowned Impact Leaders Podcast, a contributor on Forbes.com, and participates as host and panelist at relevant events, partnering with key figures and major organisations to share best practices and inspire others to push the important agenda of Sustainable Finance. e: JP@ILAandPartners.com -------- Connect with JP Dallmann on Linkedin (https://www.linkedin.com/in/jp-dallmann/) , Twitter (https://twitter.com/JPDallmann) , or Instagram (https://www.instagram.com/inspiredbyjp/) . Contact us to help you transition into Sustainable & Impact Investing - ILA & Partners (https://www.linkedin.com/company/impact-leaders-advisors) How to incorporate SDGs into your business model - Fast Forward 2030 (http://fastforward2030.com/) Impact Leaders is produced by Podcast Publishing (http://podcastpublishing.help/) -------- Important: The content shared on this podcast does not constitute a request, offer, recommendation or solicitation of any kind to buy, subscribe, sell or redeem any investment instruments or to perform other such transactions of any kind.

In this episode we speak with Solitaire Townsend, Co-Founder of Futerra, the global change agency on a mission to make sustainability so desirable it becomes normal. In our conversation, Solitaire shares her thoughts on why understanding sex and status is so crucial in making environmental sustainability happen. We also dive into what this year of great transition might mean and what comes next for business, society, and individual lifestyles. Resources:Solitaire's TedX talk, The Naked Environmentalist, how sex will save the world: https://www.youtube.com/watch?v=uA1wYpfJ-BgFuterra: https://www.wearefuterra.com/

Starbucks recently announced plans to cut carbon emissions, waste, and water usage. But, as CEO Kevin Johnson tells Alan Murray in the newest episode of Leadership Next, he's not 100 percent sure how the company will meet those goals. Enter Andrew Wanliss-Orlebar, VP Strategy at Futerra, who advises companies on their sustainability policies. He lays out some of the challenges that Starbucks and other companies face in their quests to protect the planet.  Also in the episode: find out just how much coffee Johnson drinks throughout the day, and how reading to his grandson impacted Starbucks corporate policy. 

The second part of this podcast special is brought to you live from our Sustainability Leaders Forum, edie asks leading sustainability experts from Mars, British American Tobacco, the Fairtrade Foundation, Futerra how will business leadership be redefined during a decade of deliverance?

In this conversation, Laura Hunter, Creative Director at change agency Futerra, talks about the massive cultural shift we’ve experienced over the last 6 months on climate change. This immense shift is a powerful signal to brands and businesses indicating that it’s time to pivot, take bold action and build robust sustainable strategies that go beyond glossy purpose statements. We touch on ways for brands to be more honest and transparent about their products. We look ahead at how to get ready to grow in a post carbon era and we talk about ways for people to have the courage to step up and focus on the solutions to our big challenges.   0.00 - 4.30 Intro + exploring cultural shift on climate change over last 6 months 4.30-5.36 We’re at a pivotal time - we get to decide what kind of future we create 5.37-9.28 Exploring Truth & Honesty and the Interplay consumer / brand is evolving 9.28 -11.00 On hope, logic and magic 11.00-11.35  “in terms of the cultural impact ..action in this space” 11.35- 13.09 Laura's Biggest concerns 13.39 – 14.48 On optimism and focusing on solutions 14.48 – 16.22 Courage needed to ‘step up’ 16.22-17.55 Building robust credible plans behind glossy purpose statements 17.55-19.35 Laura talks about ways to stay motivated, surrounding herself with optimists, and looking ahead. 19.40 Stephanie’s concluding comments.   This podcast is brought to you by Stephanie Rosilio, find out more about the host and our coaching packages at: https://stephanierosilio.com/ The podcast is produced by Chris Huskins: https://huskinsmarketing.com/

Hilary Tam is strategy director at Futerra and helps to build the sustainability strategies formany organizations, such Google and IKEA. She knows the latest thinking on what’s happening in sustainability and how businesses can help solve some of the world’s most pressing issues.Hilary will be a regular voice on the podcast, giving us the 101 on a variety of sustainability related topics. There is obviously a lot to cover here but we wanted to start with Hilary herself as she’s had quite an interesting journey to becoming the sustainability expert she is. From beauty queen to climate activist, to where she is now as a recognized sustainability professional, no matter what career you’ve had, Hilary has some really helpful insights into navigating different interests and different sides of yourself.For more information on Hilary and her work, visit www.wearefuterra.comMusic for the Crystals, Clits and Climate podcast is provided by Lauren Desburg. http://www.laurendesbergmusic.com

I avsnitt #6 av podden Människobyn samtalar Lisen Schultz, Stockholm Resilience Centre, Anna Högberg, Futerra, och Mats Hederos, AMF Fastigheter, om klimatet och om städernas och företagens möjligheter att bidra till en mer hållbar utveckling.

Join George, Ollie and Sarah as they continue to search for the people, stories and ideas that can help us to solve the climate crisis, and build a better future at the same time. In this episode, the team look into the crystal ball of possible Climate Futures with James Goodman, former Director of Futures at Forum for the Future. Spoiler alert: there are some bleak futures coming our way if we don’t act now. But don’t despair! This episode also features Solitaire Townsend, co-founder of the sustainability agency Futerra and the Climate Optimist movement, and author of The Happy Hero. Here she tells us about the psychology of optimism and gives us some reasons believe that a better future is possible. Links - James Goodman https://twitter.com/JamesTGoodman - Forum for the Future https://www.forumforthefuture.org/ - Solitaire Townsend https://twitter.com/GreenSolitaire - Futerra http://www.wearefuterra.com/ - Climate Optimist https://www.climateoptimist.org/ - The Happy Hero http://www.thehappyhero.org/ Sound Effects - Explosion by iwiploppenisse https://freesound.org/people/parademics/sounds/156031/ - Marching Boots by klankbeeld https://freesound.org/people/klankbeeld/sounds/172369/ - Distant Machine Gun by unfa https://freesound.org/people/unfa/sounds/245602/ - Evolvo Orb by lampeight https://freesound.org/people/lampeight/sounds/277151/ - Distant Bombing by filo-rossi https://freesound.org/people/filo-rossi/sounds/342136/ - Dystopian Future FX Sounds 7 by burghrecords https://freesound.org/people/burghrecords/sounds/388750/ Episode Photo by Marc Schulte on Unsplash https://unsplash.com/photos/a2g3LM0cGFg

In this month’s podcast we catch up with Co-founder of Futerra, Solitaire Townsend, fresh from the stage at the CGF Global Summit in Vancouver. Solitaire reflects on her first Summit, and shares her thoughts on how brands can win and maintain consumer loyalty, as well as some of the new insights just added to the Honest Product Guide, a joint publication created by the CGF and Futerra. Take a look at the newly refreshed Honest Product Guide here: http://bit.ly/2Y2eJNS

Om begagnade kläder och second hand. I det här avsnittet gästar Emilia Bergmark- Jiménez: fotograf till vardags och dedikerad second hand-shoppare på fritiden. Vi pratar om varför Emilia snöade in på begagnat från första början och hur detta har gjort henne till en tryggare och gladare person. Vi snackar tillgänglighet, utbud och allt det där andra som kan vara hinder för många att shoppa second hand – och är det rimliga ursäkter eller är de bara dåliga?! (där vänder och vrider vi rejält!) Vi dyker in i frågor som: är all second hand bra? Eller kan det trigga igång motsatsen till hållbarhet? Och så pratar vi stora grejer som klass, komplexitet och varför vissa beteenden alltid kommer vara kassa även om vi gärna vill förklä dem till bra… Dessutom grattar Emilia mig till att ha blivit utsedd till Sveriges Second Hand Profil 2019 och så berättar jag om insikten jag fick när jag nyligen skulle köpa ett par gummistövlar. Det plus mycket mer handlar dagens avsnitt om. Mitt i programmet intervjuar jag Emma Enebog, tidigare hållbarhetschef på Myrorna som idag arbetar på den hållbara kommunikationsbyrån Futerra. Hon reder ut second hand-branschens största utmaningar – och vad som behöver göras för att fler ska välja second hand i första hand. Helt enkelt ett avsnitt som jag hoppas ska ge dig flera nya perspektiv och tankar om just second hand. Och för dig som vill få fin second hand-inspiration: missa inte att följa Emilia på Instagram under namnet Emiliavicenta. Producerat av Beppo Ljudstudio. Slow fashion görs av mig Johanna Nilsson Blogg: www.slowfashion.nu. Instagram: @johannanswe

On this week’s show we interview Futerra’s Ed Gillespie about the Global Goals Accelerator, and we reveal the first news about the WB40 Intergalactic Congress. To find out more about Ed’s work, look at the blog here, and if you are interested in applying then check out Bethnal Green Ventures site. This week Chris’s Yang was […]

Episode 43 of the Sustainable Business Covered podcast sees edie reflect on its flagship event in Birmingham - featuring interviews from the likes of Futerra, Global Action Plan and Adnams, before the team are quizzed on the sustainability of the FIFA 2018 World Cup

If you are a leader of a purpose-driven brand, then you appreciate the growing industry of sustainability.  But many brands are still struggling with how to tell their corporate social responsibility narratives and their stories of sustainability - because they’re too often focused on their efforts rather than their outcomes.   Remember, your brand stories are not about what you make, but what you make happen.  In 2006, Freya Williams stood in a grocery store staring at the toilet paper aisle. All of that toilet paper in front of her, and she couldn’t find the one thing she wanted; toilet paper made from recycled materials. It was in that moment that she came to a realization that something needed to change. Freya is now a seasoned brand planner who’s focused her career on harnessing the power corporations have to transform the world for the better.  Freya, author of Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses, and CEO of Futerra North America, believes that sustainability should not be something that you sideline in times of economic hardship, but rather something that you lean into and look to for innovation and growth opportunity. Just look at the mission of Freya's organization, Futerra, an independent global change agency that helps unlock sustainability as a multi-billion dollar opportunity. In this episode, Freya Williams explains how the perfect combination of logic and magic in your brand storytelling can quite literally change the world. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight

Reporter Christine Dawson and features editor Natasha Turner are joined by Futerra co-founder Ed Gillespie and In2 Planning investment specialist Tanya Pein to bust myths on sustainable investing. Hear which funds could kick-start your move to a more sustainable future.

You’re probably thinking, “Does something as awesome as sustainability even need to be marketed?” Turns out, half the fun of sustainability is spreading its positive impacts as far as possible. Hear from our expert guest Soli Townsend, co-founder of the sustainability strategy and change agency Futerra, about how she has helped major companies market their sustainability actions and products all around the world. She'll also tell us about her new book The Happy Hero in which she explains how we can feel good by doing good. Join us as we start the year off right talking marketing, sustainability, and positivity with Soli! ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

Solitaire Townsend’s Twitter profile  succinctly reads: “Author of www.thehappyhero.org . Co-founder of @Futerra. #ClimateOptimist” In this equally succinct interview we dive into an exploration of what inspired Solitaire to become a green entrepreneur as a teenager, how that has influenced her to investigate the connection between happiness and heroism and the evidence of its impact.  We discuss how she is passionate about communicating that whilst we must take climate change seriously, that linking climate and optimism isn't either weird or dangerous, and how we can deal with apathy around climate change by believing that we can deal with it. Along the way we also find out about the work Futerra has done with the likes of WWF and Sky, their partnership with The Climate Group for #ClimateOptimist, the importance of empowering and educating women, and more, all in a succinct 26 minutes. Host: Adam Woodhall of www.inspiring-sustainability.com Connect: www.linkedin.com/in/adamwoodhall See acast.com/privacy for privacy and opt-out information.

 Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses by Freya Williams This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Freya Williams. The original live interview was 6/10/16. What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow. E. Freya Williams advises organizations including Coca Cola, Unilever, the United Nations, Estee Lauder, Waste Management and many others on how to turn sustainability and social good into competitive advantage for their business and brands. Cofounder of OgilvyEarth and former lead of Edelman's Business + Social Purpose practice in New York, today Freya is the North American CEO of Futerra, the global sustainability change agency. To purchase the book click HERE Freya's website is www.greengiantsbook.com/ Futerra's website is http://www.wearefuterra.com/

How Smart Companies Turn Sustainability into Billion-Dollar Businesses by Freya Williams  Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network  What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.  E. Freya Williams advises organizations including Coca Cola, Unilever, the United Nations, Estee Lauder, Waste Management and many others on how to turn sustainability and social good into competitive advantage for their business and brands. Cofounder of OgilvyEarth and former lead of Edelman's Business + Social Purpose practice in New York, today  Freya is the North American CEO of Futerra, the global sustainability change agency. Green Giants examines nine companies that are merging social responsibility with wild profitability – and reveals the six factors responsible for their success.iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company – when the mission leads, profits follow.  Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more – many command wider profit mar gins and are growing faster than their conventional counterparts.  Freya's experience has given her an insider's perspective on the trials and tribulations of incorporating sustainability into a business and the opportunity to experience the movement's successes and failures first-hand. In the course of persuading clients to try fresh, sometimes counter-intuitive approaches, Freya has built up a wealth of data on the business case for sustainability, as well as an instinctive sense of what works and what doesn't. She is also intimately familiar with the challenges of forcing change through large, complex, often siloed organizations—and has developed strategies and tools to overcome them.  Freya is best known for her work in making sustainability relevant to mainstream audiences. Her work has been featured on Marketplace, and in The Financial Times, Newsweek and even The Onion. She is a regular public speaker who has lectured at Columbia, Wharton and Harvard. The world has changed over the 14 years since their founding, Futerra has played a role in changing it. Today, it's a fiercely independent and global company. It's majority owned and led by women, with Freya being the North American CEO, and they are one of the UK's first B-corps. Futerra isn't just a logical sustainability consultancy, or a magical creative agency; they are both. They work with people who believe they can turn the sustainability imperative into the greatest entrepreneurial opportunity for a generation. Their clients are building brands that are symbols of positive change. They are unleashing progress that has purpose. If you're here, then it's likely you believe the same.  The Game Changer is featured on C-Suite Network. Chicke is a philanthropreneur • she zigs where others zag, creating value, growth and bringing to life crazy good ideas that will leave a legacy

Conversation with Doug Stewart about what a sustainable communications company and is and what it does. Services to a blue-chip client list and master-classes and publications available to all. See www.futerra.co.ukDuration 10m 20s

A look at London Mayor Ken Livingstone’s ambition for London to be the greenest major city in the world. Host Jack Thurston and Erica Jobson of Futerra, the London-based sustainable development communications consultancy discuss the role of government and the … Continue reading →