Podcast appearances and mentions of shane jocelyn

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. This week's episode is where we talk about our transition between the nine-to-five and to becoming full-time, online entrepreneurs. Our online business journey started out with so many people around us asking, “Why did you do that?” After taking action and showing the doubters and naysayers that success is possible, that you really don't have to live paycheck to paycheck, that question later turned into, “How did you do that?” We realized the difference we can make in other people's lives — a life where you can be the boss. We created the Flipped Lifestyle to help answer one of the most vital life questions — “How can I do that too?” We're going all out in this episode, so we hope you can take home a nugget of wisdom or two. And remember, if we can do it, YOU CAN DO IT TOO. Best quotes from the episode: If people don't think you're crazy, you might not be dreaming big enough You can either build your own dreams or build someone else's Highlights of this chapter: Taking a chance by going to meet Pat Flynn Making more money in one week than we did in one year! Difficult decisions: selling our house & quitting our jobs! We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own.  We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. Last week, we talked about the worst day of our life, a truly terrible experience with a daycare center where they were mistreating our son, and that awful experience with a boss at our workplace that made us say, “Hey, this is not the life for us. We are going to do something else. We are going to find something different.” As much as we wanted to quit our jobs right there and then, we couldn't until we figured out a way to earn and replace our current income. Check out how we discovered online business, the entrepreneurial struggles, and our heart-stopping 11￠ moment! Highlights of this chapter: Where the idea for our online business came from How to get 100 people to pay you $50/month Our first money ever made online! We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. This story will inspire you, show you what is possible, and how you can do it, too. Highlights of this chapter: Our wedding Our career pivots The worst day of our lives — the catalyst that pushed us closer to a more non-conventional way of living. We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own.  We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. Tune in this week and keep tuning in, who knows? You just might connect the dots in your life and realize you too have the puzzle pieces you need to succeed online. Highlights of this chapter: Dating, marriage, and relocation How Shane and Jocelyn began to figure out their career paths How taking chances can get you where you want to be We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. Highlights of this chapter: Shane and Jocelyn go to college How Shane won Jocelyn's love and attention Major changes--pun intended Brace yourselves, things are going to get cheesy and then hilarious… really, really fast. We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. In today's episode you'll learn: Shane & Jocelyn Sams' upbringing and family background How to lean into your unfair advantages We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own.  We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free

We help people start, build, and grow online businesses. Sometimes there's one more step: SELLING! In today's episode, we discuss: Why do people sell their businesses? How to make your business more attractive to buyers What to keep in mind when deciding to sell your business The emptiness that can occur after selling Today's guest on The Flipped Lifestyle Podcast is Jason Yelowitz of QuietLight.com! Jason helped Shane & Jocelyn sell one of their first membership websites for 7-figures! Jason goes into the process of selling your membership business and why you should! He talks about what you can do from the beginning to make your business attractive to buyers if you ever decide to sell! There's tons of value in this episode of the podcast because we're also answering a question from the Flipped Lifestyle Community forums! What is the most effective way to create a content calendar? Register For Flipped Lifestyle's Start Your Online Business Challenge: flippedlifestyle.com/register We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own. Click here to learn more: https://flippedlifestyle.com

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. This week's episode is where we talk about our transition between the nine-to-five and to becoming full-time, online entrepreneurs. Our online business journey started out with so many people around us asking, “Why did you do that?” After taking action and showing the doubters and naysayers that success is possible, that you really don't have to live paycheck to paycheck, that question later turned into, “How did you do that?” We realized the difference we can make in other people's lives — a life where you can be the boss. We created the Flipped Lifestyle to help answer one of the most vital life questions — “How can I do that too?” We're going all out in this episode, so we hope you can take home a nugget of wisdom or two. And remember, if we can do it, YOU CAN DO IT TOO. Best quotes from the episode: If people don't think you're crazy, you might not be dreaming big enough You can either build your own dreams or build someone else's Highlights of this chapter: Taking a chance by going to meet Pat Flynn Making more money in one week than we did in one year! Difficult decisions: selling our house & quitting our jobs! We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own.  We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. Last week, we talked about the worst day of our life, a truly terrible experience with a daycare center where they were mistreating our son, and that awful experience with a boss at our workplace that made us say, “Hey, this is not the life for us. We are going to do something else. We are going to find something different.” As much as we wanted to quit our jobs right there and then, we couldn't until we figured out a way to earn and replace our current income. Check out how we discovered online business, the entrepreneurial struggles, and our heart-stopping 11￠ moment! Highlights of this chapter: Where the idea for our online business came from How to get 100 people to pay you $50/month Our first money ever made online! We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own.  We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. This story will inspire you, show you what is possible, and how you can do it, too. Highlights of this chapter: Our wedding Our career pivots The worst day of our lives — the catalyst that pushed us closer to a more non-conventional way of living. We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own.  We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. Tune in this week and keep tuning in, who knows? You just might connect the dots in your life and realize you too have the puzzle pieces you need to succeed online. Highlights of this chapter: Dating, marriage, and relocation How Shane and Jocelyn began to figure out their career paths How taking chances can get you where you want to be We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own.  We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. Highlights of this chapter: Shane and Jocelyn go to college How Shane won Jocelyn's love and attention Major changes--pun intended Brace yourselves, things are going to get cheesy and then hilarious… really, really fast. We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own.  We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free

Hey y'all! Today's episode of The Flipped Lifestyle Podcast is a “Best Of” episode! For those who are new to the podcast, these episodes will tell the story of where Shane & Jocelyn started, and how they got to where they are today. For those who are long-time listeners, these episodes will motivate you and show you what is possible with online business. Our goal is to bring our best content every week, so you have everything that you need to build a better future for your family. So wherever you are listening today, enjoy this week's episode of the Flipped Lifestyle Podcast. In today's episode you'll learn: Shane & Jocelyn Sams' upbringing and family background How to lean into your unfair advantages We would love to have you as a member of The Flipped Lifestyle Community!  We believe you have God-given talents and experiences you can use to start an online business!  All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y!  Let us help you start a membership of your own.  We offer a FREE Basic Membership to give you the tools and resources you need to find your online business idea and get started. Click here to learn more: https://flippedlifestyle.com/free

Today's guest on the Shane Sams Show is Andrew Warner, founder of Mixergy and author of Stop Asking Questions! Andrew is an entrepreneur who has run marathons and recorded podcasts on every continent! Andrew got into podcasting before most people even knew what podcasts were. He started organizing events and interviewing business people, and, from that, his Mixergy podcast was born! Andrew tried to figure out a better way to get his podcast guests to open up, and the lessons he learned have made him the great podcast host he is today. Shane & Jocelyn were guests on the Mixergy podcast, and you can check that out here: https://mixergy.com/interviews/flipped-lifestyle-with-shane-and-jocelyn-sams/  In today's episode you'll learn: How Andrew Warner got started with podcasting How you can be a guide for your podcast guests Reframing your questions as statements helps your guests to open up How to produce great podcast episodes by interviewing heroes of the community Simplicity is important If you need help starting, building, and growing an online business, check out all of the support and resources for entrepreneurs at https://www.ShaneSams.com  Follow Shane on twitter @shane_sams.

Shane and Jocelyn Sams are the founder of FlippedLifestyle.com and host of the Flipped Lifestyle Podcast. They are former school teachers who had a negative experience at work, which turned into a catalyst for them starting their own business back in 2012 and becoming totally self employed in 2013.Shane and Jocelyn's business mission is to help family focused people start and grow successful online membership (recurring revenue) websites. They want to spread this message to as many people as possible so they can "flip their lives" and spend more time with their families.WEBSITE: https://flippedlifestyle.com/Reach out to Shane and Jocelyn if you're ready to build a successful online business using your God given talents and experiences so you can flip your life and create a better future.The Flipped Lifestyle Podcast -- Listen and Subscribe>> https://podcasts.apple.com/us/podcast/the-flipped-lifestyle-podcast/id902645131FREE Gift: Flipped Lifestyle Community TrialGet a free trial for the Flipped Lifestyle Community, where people connect with others who want to start and build an online business.>> https://flippedlifestyle.com/mmm See acast.com/privacy for privacy and opt-out information.

Shane Sams is the Leader of the Flipped Lifestyle Community and the Host of the Flipped Lifestyle and Membership Masters Podcast. He and his wife Jocelyn are former schoolteachers in Southeast, KY. After years of bad bosses, job losses, and frustrations at work, he and Jocelyn started an online business that eventually made it possible for them to financially quit their jobs and spend more time with their families – all while only working 10-15 hours per week. And now they help other families do the same through their Flipped Lifestyle Podcast, their website, and their online community. To find out more about Shane & Jocelyn's Flipped Lifestyle Community, and take advantage of a special offer as a Real Men Connect podcast listener, visit their website at: https://www.FlippedLifestyle.com/rmc ----------------------------   If you want to help us transform the lives of even MORE MEN for God’s glory, please take a minute to leave us a helpful REVIEW on iTunes: http://www.rmcpodcast.com and SHARE this podcast with any young man (or men) you’re mentoring or discipling. And make sure you don't miss an interview episode by signing up for our Man-to-Man eNewsletter at http://www.RealMenConnect.com, and grab your FREE copy of the Real Men Victory Tracker.  Are you stuck? Want to go to the next level in your marriage, career, business, or ministry?  Then maybe it’s time you got a coach. ALL CHAMPIONS have one. Let me coach you to help you strengthen your faith, improve your marriage, spiritually lead your family, achieve more, balance your time, grow your ministry, or even stop an addiction. Click here for details: http://www.RMCfree.com   Also join us on: Join the Real Men 300: http://www.RealMen300.com Facebook Group: http://www.realmenuniversity.com/ YouTube: http://www.RealMenTraining.com Facebook: @realdrjoemartin Instagram: @realdrjoemartin Twitter: @professormartin

The CARES ACT (Coronavirus Aid, Relief, and Economic Security Act) was passed last week and small business owners will start receiving their stimulus checks soon. However this is a HUGE and confusing bill that is difficult to understand.   In today's show, we interview our power money team: Jessica Stafford and Marilyn Parham from Profit Hero 365 to explain what's happening with taxes and the stimulus bill!   Not only are Jessica and Marilyn our personal accountants and great friends, but they are also incredible entrepreneurs!   They own online businesses, memberships, real estate, and restaurants. They have helped hundreds of business owners in their tax company online, offline, and in ecommerce! They are our go-to source for all of our money questions.   In today's interview, I ask Jessica and Marilyn:   How will moving the deadline for filing taxes impact small business owners and entrepreneurs?   What is the CARES act, and how does it impact small business owners?   What is the PPP (Paycheck Protection Program) and how can I get a stimulus check for my business?   What other emergency economic relief is the government offering due to the Covid-19 pandemic?   Can we expect another coronavirus relief package after the current one is finished?   And more!   You owe it to your family and employees to explore all options offered by the CARES act, and the Paycheck Protection Program.   Listen to today's show and Jessica and Marilyn will have you up to speed on what aid is available to help your business survive and thrive during the Covid-19 outbreak!     If you have any questions, you can contact Jessica and Marilyn directly at https://profithero.com/covid19   This is an important discussion. Please tell any business owner, offline or off, about this episode of the Flipped Lifestyle Podcast!   We are praying for you, your family, and your business!   Shane & JocelynListen to today's show and Jessica and Marilyn will have you up to speed on what aid is available to help your business survive and thrive the Covid-19 outbreak! If you have any questions, you can contact Jessica and Marilyn directly at https://profithero.com/covid19 This is an important discussion.  Please tell any business owner, offline or off, about this episode.   We are praying for you, your family, and your business! Shane & Jocelyn

Imagine 2000 people paying you $29, $49, even $109 each month! Do the math!  We are talking over $1M /year online! That's exactly what happened to Jeff Twiddy! Jeff started listening to the Flipped Lifestyle Podcast a few years ago, joined the Flip Your Life Community and started taking massive action! We first introduced you to Jeff in episode 104 (listen here: https://flippedlifestyle.com/podcast104/) In that episode, Jeff's membership was taking off!  He was making great money, and had created enough monthly revenue for his wife to come home! Then... things got crazy! Jeff's membership has went from successful, to a full blown online empire of 2000 paying customers! Crazy right!?!? In today's episode, you will learn how Jeff Scaled his membership in record time, and how he's truly living the Flipped Lifestyle with his wife and kids! If you have an online dream, you do not want to miss this episode of The Flipped Lifestyle Podcast! Enjoy! Shane & Jocelyn

Imagine getting 1000 people to pay you $26 per month! That's exactly what Jennifer accomplished in just two years inside the Flip Your Life Community! Listen to today's podcast, and learn how she did it (and how you can too). Enjoy the show! -Shane & Jocelyn

In today's episode, we help Marty monetize his golf podcast. FULL TRANSCRIPT Jocelyn: Hey y'all. On today's show, we help Marty monetize his golf podcast. Shane: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online and now, we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane: What's going on everybody, welcome back to the Flipped Lifestyle podcast. Great to be back with you again today. Super excited to welcome another member of the Flip Your Life community on to the show. Really excited about our guest today because he is a golfer and I love me some golf. So, welcome to the program, Marty Griffin. Marty, welcome man. Marty: Hey, thank you so much for having me. I'm always happy to talk to anyone who's interested in golf, especially people who have kids who are interested in golf. Jocelyn: Well, that would be us right now because our 10-year-old son, Issac, he has just started getting interested in golf a little bit. We did a golf camp this summer and he was really, really excited about it. And we should also mention that Marty is a fellow podcaster. So, it's always exciting to talk to someone who podcasts on our show. Marty: Yeah, it's a ton of fun to do both of those things. I saw your picture of Issac at golf camp, and I was just like yes. Shane: I think it's a sign. Issac's getting into golf. We've got a golfer on the show. All signs are pointing to getting him out on the range and out on the lakes this summer. So, we're going to do that and we're going to talk about golf later on today. But, Marty, tell us a little bit about you and your background and your online business. Marty: I'm, like a lot of your community members, I'm a husband. I'm a father of two girls. We call them Moose and Goose. They're six and 10. I've been playing golf really, pretty much forever. I had some health issues early in life, and I actually had a couple open-heart surgeries. When I was 12 years old was when I had my second one. And the doctors told me that I couldn't do any of the sports that I was currently doing, which was wrestling and baseball. Marty: So, I happened to follow my dad to the driving range one day and I had enough of a knack for it, and I enjoyed it enough that he saw that interest and he got me lessons. So, that was every single waking moment for about 15 years of my life was golf. I'm talking 16 hours a day over the summer, taking lessons, playing in national tournaments. I even tried to go pro for a little while. Marty: So, I decided that in terms of my online business, like our good buddy Pat Flynn says, use your unfair advantage. I got 23 years in the bank doing something that I love that a lot of other people love, so I wanted to really flex that unfair advantage and really get into the golf side of things with my online business. Shane: That's amazing. I played a lot of golf too, when I was a kid. I started playing when I was like 13. The first time I ever swung a club, my brother hands me a driver. I'm like, what do I do? And he goes, well, just hit it like a baseball, but point down. That's what he said. I'm like, okay, whatever. so I watched him swing for a minute and they showed me how to grip the club. I just torched this thing. It left the driving range straight ahead and I was just addicted. The first time I ever swung a club, this happened. Shane: I got really into golf. We went every single day after school, me and my buddy. We would get straight in his car and drive to the next town over to the golf club that we played at. And I bet you for four straight years, I played golf every day it wasn't freezing outside. The best job that I ever had, I was a lifeguard at a country club. There were three holes, seven, eight, and nine, wrapped around the pool. Shane: So me and my buddy, I got paid to do this, this is incredible. For two straight summers I worked at this golf club. I would sit in the chair for 45 minutes and he would go golf those three holes. And then he would get in the chair and I would go golf those three holes. And then when we got off work at the end of the day, we would go play nine holes. So we would play like 27 holes of golf every single day. And half the day we were getting paid to do it. It was unbelievable. How can I get that job back? Marty: That's dream job stuff. That's the real flipped lifestyle Jocelyn is playing golf and being a lifeguard. Jocelyn: Now, did you make any money at that job? Shane: No, I made like minimum wage, but man, it was a good, hard-earned minimum wage. I think I lowered my handicap by about 10 that summer, so it was worth it. Marty: You got yourself a tan and a pretty draw. Shane: Exactly. Jocelyn: It will take me about 10 seconds to tell you about my golf experience. We lived in a townhouse on a golf course when we lived in West Virginia, so there's that. Shane: That was pretty much it. I think Jocelyn came out one time and we walked three holes, and I think she swung the club once. I actually got you a set of golf clubs one time for Mothers Day. Jocelyn: Yeah, and I'm pretty sure they never got used. But, actually, when I used to work in corporate, I would go and ride along with people, because you know in the corporate world, golf's a big thing. I did actually try to play a little bit then, but it was pretty laughable. So, anyway, tell us what is your website and your podcast. Marty: I run a podcast called Golf Strategy School and the website is golfstrategyschool.com. It's been going since, I want to say I launched it in January of 2015. I initially started out trying to be like the John Lee Dumas of golf, where I was going to interview pros and coaches from around the world. And I did that for about the first year. It just didn't get the traction that I wanted. Marty: So I took advice and niched down further. I just kind of kept niching down further and further and further where I could see the opportunity for it and the listenership kept growing. It was a nice kind of feedback point. But I want to say around late 2016, early 2017, I wasn't getting any traction from my audience. My listeners were kind of just non-responsive. So, I actually hung up the microphone, I guess you could say it that way, and walked away from the podcast for a while. Marty: It wasn't until into 2018 about this time, June 2018, I started to get some emails from people who had found the podcast saying, hey, is it on hiatus, are you coming back? So, I started to kick around the idea of bringing it back. Shane: Did you leave the website up, though? So, you left the podcast on iTunes, you left the website up. You just stopped making new episodes basically, for a year, something like that? Marty: Yeah, correct. It was about a year. I just stopped producing new content. I just kind of felt like it was a one-sided relationship between me and my audience. I was just kind of shouting into a black hole. Shane: But you were getting downloads, you were getting listens? It was like pulling teeth to basically get them to talk to you. Marty: Exactly. I was getting downloads. If I went in a regular month, I might get 4,000 downloads. When I wasn't producing, I was still getting 2,500 to 3,000 downloads. Shane: Jocelyn, what was it you were looking at the other day? It was like 90% of the podcasters were getting less than 200 downloads a month or something like that. Jocelyn: Yeah, I'm in this group, it's a podcaster group on Facebook and they were doing a poll. How many listens do you get when your podcast comes out each week. The options were like 1 to 100 or 100 to 200. And then the final one was over 1,000. And hardly anyone was over 1,000. Shane: Over 90% were like less than a hundred. You're getting this many downloads, that's a lot of people paying attention to you. That's 2,500 to 4,000 human beings that are literally listening to you every single month. Jocelyn: And the thing about it is like, I think you were kind of even new on the podcasting game. I guess you could say you were ahead of your time. And I think really we were too, because podcasting is just now starting to become a mainstream-type thing, I feel like. Jocelyn: I was walking yesterday with a friend of mine. My daughter has cheerleading practice and I was walking with one of the other moms and she was like, tell me what a podcast is. And I was like, wow. Shane: And this is a smart, connected, professional person. It's not like this was someone who didn't have an iPhone or something like that. They knew technology. She works in a place where they use technology. It's just not the thing yet. Jocelyn: And I don't really say that to make fun of people or anything like that. I'm just saying, it's just now starting to hit where people are like, oh, yeah, I know what a podcast is. It's starting to become more everyday knowledge rather than just sort of like people who are nerds, I guess, because that's what I am. I've been doing this podcast for a long time. Shane: We've been doing this since like 2012. Shane: Let me ask you this. There's an interesting twist here in the story. Even though you were not getting a lot of feedback, or maybe you just weren't doing it right where you were reaching out correctly or getting them to opt-in correctly. There was some kind of disconnect between you and your audience, even though they loved your content. Shane: But, you actually started making money off of your podcast, correct? Marty: Yeah, that's the interesting thing. So, I had done an interview in 2016 with a couple of guys who had invented a product. And I was told by my fellow golf podcasters that I should interview these guys, they're very charismatic. And they were. And they offered me an affiliate relationship on their product. They only make one thing and it's designed to help you swing your golf club faster. So, I interviewed them and they gave me a promo code. I'm thinking, wow, man, I've really made it I have a promo code. Shane: Not even an ad, it's just a promo code. Marty: Exactly. It's not an ad, no one's paying me to put anything out. It's just there's a promo code out there that's loosely related to my industry. I remember I got a paper check from them the following month for like $28. And I wanted to run up and down the street like I made I, I did it. It was my 11 cents. Shane: You generated money from your words that came out of your mouth. Marty: Exactly. I went right up to my wife, I'm like, see, people do pay me to talk. Jocelyn: Totally killing it. Shane: Crushing it. Taking you to Applebee's tonight, baby. That's right. $28 bucks. Jocelyn: Appetizers on me. Marty: I was going to say, we're going to have to split that appetizer. Shane: Split the appetizer and we're drinking water, but we're paying for it with this check. Marty: So, a couple months later the affiliate revenue died down because I was still producing content. Well, after I had hung up the microphone. Out of nowhere, I got some email from PayPal saying, hey, someone gave you money. I look, and it was the company that I had my affiliate relationship with. Marty: And first month it was like 48 bucks. I'm like, hey, that's more than I got before. That's awesome. The next month, July rolls around, hey, you got like $97 from that company. I'm like, no way. August comes by, I got like 150 bucks. It just kept growing and growing and growing until I'm fairly business-minded. I knew the fourth quarter was coming up. Marty: Lo and behold, December rolls around, I get like 900 bucks. From this company. Shane: That's insane. From one podcast, one affiliate. Marty: One day's worth of work. Shane: That's amazing. Marty: and it just keeps paying. So, I'm thinking to myself, okay, that was Christmas, that was all Black Friday, Christmas, all that rolled into one. January rolls around, 1,100 bucks. February, 1,248 bucks. That was the peak that I hit was 1,248. Shane: And that was this year? Was that in 2019? Marty: Correct. That was 2019. So I'm getting this giant red flag being waved at me by my PayPal account saying, hey, these people want you to do more things. So, kind of buckle up and let's do it here. So, I decided to re-launch the podcast. Shane: That's awesome. So, there's some interesting things here. And we'll go deep into this. Okay, there's some red flags here too. One, it's really a testament to everybody out there listening to create some freaking content. This is ridiculous. If you create it, you've got a chance. You created this content way before the money ever started rolling in. But then it just started rolling in and it was true passive income. Shane: Somehow that episode got ranked or that coupon code got put into what's it called, Honey, is that that app? The Honey app picked your coupon code. Something happened, and you got found in a search engine. That's what happened. How many episodes did you record before you picked it back up again? When you stopped? Marty: Before I relaunched. I stopped at about 70 episodes. Shane: See, you put 70 episodes in and one of them hit. That's just a great lesson for everybody out there, that if you're not creating consistent content and you're not prolifically creating content and you're not putting things in there that can make you money. That episode had the coupon code that made you money. That's just like selling something. You gave yourself a chance to make money online and lo and behold, you did. Shane: So, what if all 70 episodes were giving you a chance to make money? Maybe there'd be something to that. Marty: Yep, that's exactly what I started to do. I started to make advertisements for myself in my podcast. Shane: Exactly. That's the good thing. That's the lesson that I want everybody listening to the podcast to get today is go make 70 podcasts, I don't even care if you know what you're doing yet, just figure it out. You've got to niche down, you've got to figure it out. If you're not doing it, you can't niche down. You can't figure that out. Marty: Yep, you've got to start. Shane: Here's the second thing. If that algorithm changes, you will go back to zero because you don't know exactly where it's coming from, how it's being found. There's ways that we can look into that. You can research that a little bit on your site. You can look at your top pages and what keywords are driving. Do you have Google Analytics on your website? Marty: I just set it up maybe about a month ago. Shane: Good. That's going to give you some data and kind of maybe figure out what people are typing in to find you. If the promo code itself was picked up in that Honey app or some other app that might be a little harder, but you could get some clues. Shane: It's kind of like living on rented land at this point. You've got this podcast, these guests came on. It's working, but if anything outranks you, you're done. I've got a buddy who ranked number one for a very prolific term. He gets like a million hits a month on his website. Crazy traffic. He was number one for a website and he was making like 60,000 off this one page on his website. Just all kinds of affiliates and things like that that he had on the page to monetize it. It was a big operation. It was designed SEO-wise to be number one. Well, he got knocked to third place, and it knocked off $40,000 in revenue, just one algorithm change. Shane: That's the danger of having uncontrolled revenue or relying on affiliate. Or what about this. What do they call it, the super speed trainers, or whatever. Marty: Yep, Super Speed Golf. Shane: If Super Speed Golf goes out of business and they're not selling that product anymore. Guess what, you don't get to make any more money. Marty: Absolutely, yeah. Shane: So, that's the risk of where you're at right now. But, I do love that you paid attention. So many people when they give up just turn everything off. You didn't do that. You left it on and you let it just keep running and you left those breadcrumbs for Hansel and Gretel to follow you back and they followed you back and gave you some money. Jocelyn: I think it's kind of an interesting lesson. You kind of hung it up for a while, but then you were like, oh, wait, this is starting to do something. This is kind of cool. I don't think that what Shane's trying to say is that there's anything necessarily wrong with having affiliate relationships. Shane: No, not at all. Jocelyn: There's nothing wrong with it, but it's always a good idea to have something else to diversify in some way. Marty: Yep. And that's my big concern right now is the fact that I only have this one revenue stream. In my nine to five, I'm a public speaker for a financial thing. And so, this is what I preach to people all the time. So, the fact that I'm just kind of walking down this very thin high wire, I'm like I know better. Shane: Don't we all? I think that all of our jobs that we all fall into is eventually so we can preach to ourselves. Jocelyn and I talk about it all the time. Of all people we know what to do. We tell people what to do, we help people figure out what to do, we've seen hundreds of people what to do. But sometimes we're sitting around and we're not doing what we know we're supposed to do. Shane: So, even just talking about it with you guys, with our guests, with our members, everybody, it's just like helping us. I remember when I was a football coach and I would coach the younger coaches. You had to teach the younger coaches how to be coaches. And I would tell them, do X, Y, and Z. And then I would think to myself, am I doing X, Y, and Z? Am I getting my scripts ready, am I? Shane: It makes you think about that in the real world. You're on stage telling people diversify, have multiple streams of income. Then you look down and you've got one coupon code bringing in the cash. Let's try to figure that out. We'll try to expand and grow. I've got one more question. Since you've started your podcast back, are the numbers back up to where they were? Marty: Way, way, way above and beyond. I just finished June and I had 11,000 downloads in the month. Jocelyn: Great! Marty: I just shared in the community that I crossed 200,000 downloads for my podcast over the lifetime. Shane: That's amazing. Jocelyn: That's awesome. Shane: We've got to monetize that better. How many days a week do you podcast? Marty: One episode a week. Shane: That's great numbers, for only having four episodes a month. That's really, really good. There is massive amounts of potential there, once we tap into it. Jocelyn: Let me ask you about your website. Other than the affiliate promotion, or the affiliate code, is there anything else that you're selling? Is there something that you plan to sell? What's going on as far as that goes? Marty: So I had, before I hung the microphone up, I had a membership area. And I only got like two people that signed up and I was banging down their door every possible opportunity about how can I help you, how can I do something for you. And they were just dead silent. The eventually stopped. Marty: So, now my plan is to, now that I've niched down further, is to recreate the membership with more focus towards my new audience. Shane: And what is that audience? Are you selling a course on something now? Marty: It's helping people break 90 for the first time. It's the average golfer. It's the once a month kind of player. How can I help you think your way around the course better so you don't make the stupid mistakes so you can play better. Shane: It's like a virtual caddy, basically. Marty: Oh, stealing that, immediately. Shane: Everybody thinks a caddy just carries clubs for people, but a caddy for a pro, the main reason they're there is to go play the course, walk the course, know every distance from every tree to the pin and basically, they're the brain. They're playing chess with the player on, the upside of going around this tree, might save you a stroke. But the downside is there's a water hazard and you could lose two. Then the golfer makes the decision on the risk. Shane: But that little book that they're flipping is not the scorebook, it's the strategy guide for getting around the course. So, that's kind of what you're doing. You're teaching people how to make good decisions to get as much upside as possible and reduce the downside as possible. Marty: Absolutely. Shane: I get this. I see where you're going with this. That's pretty interesting. And it's strategies that they could apply to any course. Marty: We go through practices and drills that people can do to improve their skills. But when it comes to on the course time, the way that I envision it is almost like four different modules. So, working from short game out until actually how do we play the course. Shane: That's amazing. That's awesome. I think that could really capture a part of the market. A lot of people just focus on the swing and taking strokes off your short game, and drills and things like that. But this is literally like, hey, let's learn how to play the game. It's like tapping into the people who are the thinking golfers. You do think about what your next shot's going to be. You think about what club you're supposed to use and not showing off how far you can hit the pitch and wedge. Marty: Exactly. That's one of the questions that I ask in my email sequence is do you want to have a lower score, or do you want to have a cooler story in the clubhouse having drinks afterwards. Because that's really what it comes down to. If you want to cooler story, have a great time, go somewhere else. Shane: Are the courses done? Marty: No. Shane: Why not? Marty: The text version of them are done, but the video version of how do I actually provide this to people is not. Jocelyn: Let's dive a little bit into why you haven't done this. So, you say that your videos are not done. Usually, when we are dragging our feet on creating a product to sell, it's usually because of some reason. So, let's hear it, Marty. What's your reason? Shane: What's the fear. What's the mindset struggle that's holding you back from just getting this finished? Marty: It's the same thing for a lot of people for me, I think it's imposter syndrome. This is something that I have literally dedicated decades of my life to. And what happens if people don't like it? Shane: Are you afraid they're going to judge you as golfer if you do that? Marty: Yeah. Shane: Are you an actual golf pro? Have you ever been a golf pro at a clubhouse or anything like that? Marty: Right out of high school I was trying to accomplish that, but I didn't know how to do it at the time, so I never actually completed that end of the spectrum. Shane: Is that part of this? Well, I never was a golf pro at a country club, so who's going to listen to me? Is that part of it? Marty: I don't think it's that so much because some of the biggest, best teachers that teach the best pros on the PGA tour, they are not affiliated with the PGA. Shane: For sure. 100%. The guy that's going to be teaching Issac his private lessons is not a golf pro. But he's a heck of a high school golf coach, I'll tell you that much. Marty: Exactly. And for me, it's the fact that I've done this for 23 years and for a large portion of those 23 years, that was like 100% of my life. It's the fear of kind of striking out of the thing that I put all this time into. Shane: If me and you went golfing today, just a normal, average round for you, what would you shoot? Marty: Probably 75, three or four over par. Shane: There are 99.9% of anyone who will ever play golf will never shoot a 75. You are more than qualified and an expert. There's no reason you should ever consider. No one could ever possibly judge you for that. I think my lowest round ever was like an 81. Like ever, ever, one time magic day. Sorcery. God looking down and said, angels, kick that ball out of the rough. Where we went with that. And you're like, 75, whatever. Jocelyn: Not a bad day. Shane: Yeah, not a bad day. But that's what I'm saying. I know you know this. But the scoreboard's all that matters. No one can ever judge you or tell you good, bad, right, or wrong, because it's like yo, bro, did you shoot a 75 last week? No, you didn't scoreboard. Shane: A lot of times fears or mindsets don't have a quantifiable number that proves something. Imposter syndrome's a really difficult one because it's like, well, am I expert in it. Jocelyn struggled with this when we started her elementary librarian site because she's like, well I've only been a librarian for a few years. And there were probably older librarians that came at her and said you're not qualified to do this. Shane: Yours is literally like, I have a score, I can go prove this any day of the week with clubs and balls and grass and divots. You've got a score, just latch on to that. Because nobody can touch you on that. Jocelyn: Have you been able to provide results for someone else? Marty: Absolutely, yeah. I ran a challenge a few years ago trying to drum up subscribers for my email list. At the time my email list was like 70 people. And I got 300 people to sign up for this challenge. What I did, was I walked them through three lessons a week for a month. In hindsight, I realize that was the course. And that's why I say the text version exists, but the video version doesn't. Marty: The feedback was fantastic. Facebook post after Facebook post of just shot 79 for the first time in eight years. Shane: So, where is this coming from, then? This is crazy. Not you're crazy, but this is crazy. Imposter syndrome is crazy. I don't know why it hits us all. Is it just like a block of some kind? Are you scared at the haters? Because you know there's going to be haters. Marty: Absolutely. And I think some of it is, probably the lion share is probably fear of the haters. Because when I was running that challenge. I had one, and I sent out my scheduled email and a guy emailed me back, just like I invite people to at the end of every message. And he was like, hey, this is dumb. You shouldn't teach putting this way, it's teaching you to miss putts. And I got in this long drawn out back and forth email with him. Marty: Eventually, at the end of it, I realized this one guy out of 300 is taking up so much of my time. Just delete, walk away. Shane: Here's what you should have wrote that guy back instead of arguing with him about putting technique. You should have wrote him back and said, hey, where's your challenge with 300 people following you? And he wouldn't be able to write you back because he's just some dude who thinks he knows how to putt. Why did you sign up for the challenge, bro? Marty: If you knew this. Shane: Right. If you knew all this. And, if you're so good at this, why aren't 11,000 people listening to your podcast. You've got so many numbers that can just defeat the haters. You've just got to latch onto that. Marty: Even beyond that, for some reason, I'll argue your side of the argument against myself. I just got back from Scotland. I played the third-oldest course in the world. It was the eighth-most difficult. And you talk about your miracle day where heaven and earth all aligned for an 81. Without my own clubs, because I just rented them there, playing at 11:00 at night in 40-mile an hour winds at the eighth hardest course in the world, I shot 82. Shane: That's what I'm saying. Anyone who can't do that, you get to teach. That's just the way it is. Because you know more than they do. So, you've just got to go create this thing and give it to people. And if anybody complains about it or doesn't want it, give them their money back and say goodbye. Jocelyn: They're just not your people. We're not everyone's cup of tea. Some people turn this podcast on and say these people are hicks from Kentucky and I'm not listening to them. And that's fine. Move on. There are plenty of other people out there that you can follow. Shane: I think there's something deeper than imposter syndrome. I think that's the easiest one you've kind of latched on to. Let me ask you this. This happens to people to, this is kind of a hidden fear that some people get. We see a lot of people that will come into the community, and they'll do what we tell them, and bam, they make money. And they freak out and quit. Shane: They get scared or they doubt themselves because they feel lucky. Do you ever feel like that with this affiliate thing? Oh man, I made some content, but I got lucky. That was someone else's product that carried the burden of being quality and good. If someone hates the Super Swing Swing Swing Club, then they're going to hate them, not me. Is some of that at play here? Do you feel like that's happening to you? Jocelyn: Isn't that a wing of the imposter syndrome museum? Shane: I think it is, but it kind of dips into fear of success. When you feel lucky. Jocelyn: Honestly, that's what I was going to say is fear of success. I've even had this happen in my golf life. When I was trying to go pro, I was playing an event and I shot six under par and everyone was congratulating me, I won the event. High-fives, handshakes, hugs, drinks afterwards. An I went and I sat down in my car and I had a full-blown meltdown. Like, holy crap, I'm capable of this. Am I committed am I passionate enough to actually do it? Shane: That's deep. I wish there was an easy answer for this. The only solution is to just make the product. And kind of accept the meltdowns. Accept stuff like that. Shane: I remember last year when we did Flip Your Life LIVE. Two years ago, when we decided to do a big live event, we were like can we, by ourselves, with no guest speakers, put over 100 people in a room. Could we get 100 people to fly to Nashville Tennessee and come just to see us speak for two days? Because usually you go to an event and they get six or seven headliners and a keynote. Because that way all of their audience is drawn, they can get a bigger crowd. Shane: But we were just like, can we do this. And I remember when we sold out. I remember specifically when we sold out and we looked at each other and we were like did we just do that? Why is anyone coming to listen to us? We're just Shane and Jocelyn from Kentucky. We struggled with that, deeply. Shane: But then once we'd sold it, that's actually a good reason to pre-sell things. Because once you sell it, you've got no choice to make it even if you don't believe in yourself anymore. Because you owe someone something for their money. I remember when we were kind of like, no, we did do this. And we podcasted for four years to earn the right to get these people to come and listen to us. Shane: That's kind of where it is now. At that point, it was like, well we've got to do it. We've got to go make the things. You know what, massive results for people who came out of that. People came in, they took action. And we saw people add 300 members over the next few months. We saw people launch their businesses and actually quit their jobs and all these things happened. And it's just because we did it. Shane: You will see that as soon as you make this course. People will start writing you those messages of the lowest round of their life. The sun and moon aligned and all that good stuff. And then bam, all of the sudden, it's like, well I do deserve to do this and the haters don't matter. But until you kind of force your way past it, it's like being stuck on a roller coaster and you really wish you could get off. Marty: Only way out is through. Shane: Only way out is through. You've just got to go. You've just got to push forward and you've got to get the product done. That's where you're at. Jocelyn: Hopefully, that helps you to be abl to move forward and actually get this product created so you can help other people with their golf game. Let's talk about what we need to do next in terms of getting this out there to your existing audience and what that looks like. Marty: Right now, I've got roughly 600 people on my email list. I send my weekly emails with my episodes and any blog articles that I've written. It's essentially only contacting them when I have something new to share. I'm not doing any selling because I don't have anything to sell at the moment. Shane: How do you get those emails? Do you get them from the podcast? Do you just offer lead magnets, what do you do? Marty: I've got a lead magnet on my website that has three free short game lessons. Those are videos that I had created. I just don't get a lot of website traffic. I only get about maybe 1,000 people per month. So, my emails have actually come from doing contests and giveaways and stuff like that. Shane: On the podcast? Or on the website? Marty: It's on all fronts. So, I'll mention it on the podcast. I'll have little popup floaters on the website and then I used $80 worth of Facebook ads last time. Shane: Here's what you need to do. One, I really think you need to pre-sell this thing. You need some way to force yourself to do this product. The easiest way that we have ever found to do that is to pre-sell it. The four modules are going to be short game, mid-game, driving, and then strategy, or something like that, right? Marty: Yep. Shane: I'm thinking that you need to probably go ahead and create a sales page that tells what's going to be inside it. Especially since you basically have the outline because of those text files. I think you need to go four straight weeks in a row and just hammer this product. You need to have episodes about this product, four in a row. Shane: one of them is, all right guys, I'm telling you about module one, telling you about module two, telling you about module three, talking about module four. And then basically at the end of every episode, I'm doing a beta launch. This is eventually going to be, whatever the price is going to be. But I'm going to let beta people in right now for 29 bucks or something stupid. Really cheap price. Shane: And then what happens is, over those four episodes, you're basically doing an extended webinar for each module inside of what the course is going to look like. And you're going to have a sales page and you're going to sell it, and they're going to pay it. And then there's going to be a countdown on the thank you page that says, "We launch this day." You're going to get those done by that day. You leave yourself no choice, this way. Shane: And it doesn't have to be right immediately after. If you did this four weeks in July, you can say that it's going to come out August 21st or something stupid. And then you just leave yourself no mercy. Let's say you sell 20 of these. Not a lot of money, but you've got 20 people that gave you money and you're on the hook to create it now. You have to, you have no choice. Shane: And all you've got to do is go film this stuff. It doesn't have to be perfect it can be edited shoddily right now and then it can be made better later. But at least the first draft would be done. And you have an audience that's big enough right now to sell. If you've got 11,000 downloads a month, there's probably 20 to 25 beta members just waiting for something like this to fall onto their lap, you just have to go out and tell them about it and sell it and then be on the hook for it. Because you don't want to give back 500 bucks to anybody. Marty: No, I don't. That's a transactional direction I do not wish to participate in. Shane: After you do that, I think your whole podcast needs to switch over to getting emails. Because you've got 11,000 people listening to you a month. Or 11,000 downloads. You've got 1,000 people visiting your site. Your site's not going to get you email addresses. Your whole life will be podcast to email list to sell this thing. That's the whole flow of your sales funnel at that point. Shane: But right now, your biggest problem is you know what you need to do, you just have to be forced to do it. And you need some financial accountability from your customers to make it happen. Do that. Plan four episodes. Each episodes is about one of the four modules. And at the end of every episode, you say to your audience, hey, I'm opening this to beta members now. It's $29, it's going to be $99, whatever it's going to be for the course. Forget the membership thing right now. Just get the product done because that's going to seed the membership. Marty: As a follow-up, as I'm thinking through what you're saying here. If we do four episodes, let's say like you said in July. One about each module. Because each module's going to be multiple videos. Am I incorrect in thinking it's a good idea to maybe put one of those videos in the blog post supporting that podcast episode, saying hey, this is something from the actual course. Sign up here. Shane: The only thing I'm worried about that is you don't have these done yet. Now, that could give you some accountability to go get that done. Jocelyn: I like the idea of that, for sure. Just to give people an incentive to get on the list. If people are just listening to your podcast, but they're not on your list, you can tell them about it once on the podcast, but if they don't do anything, you have no way to contact them. Shane: I want you go to make an order form that's $29 or something. And you say at the end of the podcast, go to what was your domain name again? Marty: Golfstrategyschool.com Shane: Go to Golfstrategyschool.com/beta and go there right now. This is going to be $100, I'm going to give it to you for $29. Golfers know that language, that's how everything's sold in the golf world. Shane: This driver was $400, now it's yours for 99 cents. Whatever. Marty: It has been a while since you played if you purchased something for 99 cents. Shane: Right. I got my clubs at flea markets. I bought them at yard sales. But what I'm saying is I want them to go buy it. I don't even want them to opt in. A waiting list, you can still bail on. It's like, no, this is the module, go to this page, buy it. This is what I'm going to teach you. These are the results you're going to get in this module. You can get the whole thing right now for 29 bucks, I'm going to make this, it's going to be launched on August 21st, I'm going to launch it at $99, I'm going to give it to you for $29. Shane: And the second week is I'm going to tell you all about this new thing. I know that golfers have a problem with this. That really sucks because you can't score what you want to. Here's all the benefits in my thing that I'm going to teach you. All the skills and strategies. Oh, by the way, that's going to lower your strokes by five on your next round. This is happening. But you need to get it now because once I close the doors on it, the beta price is gone forever. And you're going to do this all four modules, tell everybody about it. For a month, you're just going to talk about this product. Shane: And then, here it comes. Then we launch it, then we go. Then you have 21 days to create it, which means you have to get out on the golf course and film all your modules. That's how you do it. Shane: Jocelyn used to do this with a month of lesson plans. She would sell them and they weren't even finished. Then she would go and sit down in a room and be like, crap, I've got to give these to everybody by Monday and she would do 20 days of lesson plans for five grades. Jocelyn: It's amazing how much you can get finished when you know someone's waiting on it and they've paid for it. Shane: And perfection doesn't matter when it's due on a certain date. It's just got to be delivered. Marty: That's the strategy that I used when I created my first challenge, which essentially is going to be the course. I said, hey, does anybody want to do this? 300 people raised their hand. I said, oh, crap. Shane: Exactly. But if 30 of those people give you money, it's really going to light a fire under you. Pre-launching is an amazing strategy to bust through barriers and overcome these obstacles that you're facing because you have no choice anymore. And that's really what we want to put on you right now is that pressure and give you absolutely no choice. Jocelyn: All right, Marty, I can't wait to see how this turns out. It's going to be really exciting to see the next steps that you take with this audience. Before we go, we always like to ask people what is one thing that you plan to do in the next 24 hours or so based on what we talked about here today? Marty: So, I think I'm going to go down the route that Shane was saying and I'm going to build a sales page. Shane: That's perfect. Get the sales page, get the order form, and then now you're ready to outline the podcast and you're off to the races. Shane: Listen, Marty, what a great conversation. Good talking golf with you today. I'm super excited. I may buy one of your challenges. Because then you got me looking over your neck, like give me this thing. I need to get my short game back. I got to teach my son how to play. Shane: Listen, thanks for coming on the show, thanks for sharing numbers, downloads, all these things that people kind of keep close to the vest and just being really super transparent. We're always so grateful that our members are willing to come on the show and be very vulnerable in a real-live coaching situation so that everybody that listens to the Flipped Lifestyle Podcast can benefit from that. We just really appreciate you for coming on the show today. Marty: It was an absolute blast. I hope other people can gain from this as well, and thank you so much for the opportunity. Shane: All right, guys, that wraps up another episode of the Flipped Lifestyle podcast. What a great conversation with Marty. Maybe you're struggling with imposter syndrome. Maybe you have a great idea or an outline and you're just so close to getting that product created. Or maybe you're ready to launch or pre-launch something on your existing platform. We would love to help you do all of that inside of the Flip Your Life community. You can learn more about the Flip Your Life community at Flippedlifestyle.com/flipyourlife. We have plans for every budget and every need. You can get 100% access to all of our training courses, all of our forums, and hang out with us live twice a month right now. All you have to do is go flippedlifestyle.com/flipyourlife. Who knows, you may be a future guest on the show. Shane: All right, guys, that is all the time that we have for this week. Thank you so much for listening to the Flipped Lifestyle Podcast. Whatever you do, until next time, get out there, take action and do whatever it takes to flip your life. We'll see you then. Jocelyn: Bye. Links and resources mentioned on today's show: Marty's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife

In today's episode, we help Brooke overcome imposter syndrome and implement new marketing strategies for her nursing student membership. FULL TRANSCRIPT Jocelyn: Hey y'all. On today's podcast we help Brooke overcome imposter syndrome and implement new marketing strategies for her nursing student membership. Shane: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We're your hosts Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now we help other families do the same. Are you ready to flip your life? All right. Let's get started. Shane: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to have another real member of the Flip Your Life Community onto the show. Cannot wait to celebrate a big success in their business and help them take their business to the next level. But, first, we wanted to let you know that the Flipped Lifestyle Podcast is brought to you by the Flip Your Life Community. That's where we teach real people, real people just like our guest and just like you how to start, build, and grow an online business of their very own. Shane: We are proud to be one of the only business podcasts that does not sell ads or sell interview spots to guests who are in turn selling their latest book or pushing affiliate products. No, we are 100% supported by our members, listeners, and fans. That keeps us independent, free, and focused on doing what's best for Flipped Lifestyle listeners just like you. We would love to have your support and help support you on your online business journey inside of the Flip Your Life Community. Shane: Flip Your Life members get early access to the Flip Your Life podcasts each week, bonus and extended episodes of the show, complete access to our entire training library. Of course, there's over 50 training videos to help you find your business idea, launch your online business, and sell things online. Plus you will get access to hundreds of other family focused entrepreneurs from around the world in one of the most active business communities online. Shane: So help us keep the Flipped Lifestyle Podcast ad and affiliate free all while we help you build your business and help you create a better future for your family. We have affordable plans starting for as little as $19 a month and your first month comes with a 30 day money back guarantee. There's absolutely no risk when you join. You can cancel anytime. To learn more go to flippedlifestyle.com/flipyourlife. That's F-L-I-P-P-E-D-L-I-F-E-S-T-Y-L-E dot com/flipyourlife all one word. Join today. We appreciate your support and can't wait to support you and help you reach your goals inside the Flip Your Life Community. That's flippedlifestyle.com/flipyourlife. Join today. Shane: But today we are super excited to welcome Flip Your Life Community member Brooke Butcher to the show. Brooke, welcome to the Flipped Lifestyle Podcast. Brooke: Hey, guys, thanks for having me. Jocelyn: We are very, very happy to have you here today. I am especially interested in what you're doing for your day job right now. We'll talk about that just a little bit. But before we jump into all that, tell us a little bit about you and your background. Brooke: You bet. I am from Oklahoma. I am a wife and a mother to two girls, five and three, so we're pretty busy around here. I'm a nurse, but I don't really work at the bedside right now. I went back and got my Master's so I could start teaching several years ago, and I worked as a professor for about five years teaching in the final semester of the nursing program at one of our colleges. I have stepped away from that as well just because it wasn't very flexible. Brooke: Right now for my 9:00 to 5:00, I'm working with nursing students in an online university serving in more of like a mentor role to help them navigate their classes and graduate on time. Sadly, it's not a teaching role or it would be more fun and tolerable frankly, but I basically have to check in with them weekly and do these calls. I'm working from home, so that's kind of a hard battle right now with the girls being the ages that they are and trying to keep them out of the office and that sort of thing while I'm working. Shane: You left out... On your intake form that you filled out you said, "A call that many of them despise." Brooke: That's absolutely right. Shane: So basically you're forcing these poor nursing students to spend time with you on the phone and they hate this. Why do they hate it so bad? Brooke: It's a weekly call and basically just to check in to say, "Are you doing your work?" You did this well last week. Seriously, some of them will answer the phone and be like, "Hello?" I'll say, "Hi, Nicole, it's Brooke." Brooke: "Oh, hi." Shane: Oh, no. Brooke: You can hear this shift in energy in their voices. Shane: Are these like nontraditional... I know not a lot of nurses are nontraditional students. Are some of these older people too that have families that went back? Brooke: Most of them are. These are actually students that are already... They're already nurses. They're going back to get their BSN. Shane: Oh, okay. See, that's even worse because you're taking... If you get on to college student, sorry if there's any college students listening out there, but those are children. You're getting real adults that you're taking time away from what they're doing. They probably just hate you for it. Jocelyn: Yeah. I was particularly intrigued by this because I'm just surprised that you actually call these students every week. I did my master's online when I was getting my education degree, and nobody called me every week to make sure I was getting my work done. In fact, I'm pretty sure they didn't contact me at all. Brooke: Right. Shane: Why do they do that? Is it like a retention strategy for the nursing school or something or is it just meant to be support? Brooke: Yeah. It's meant to be support. They call it... They say it's like their secret sauce to the success of the students in their program. It's not just the nursing college, it's all of the colleges through that online university. It's a hard role because most people don't appreciate it. Some really do, but for the most part it's just frustrating. I'm not a phone person, which kind of adds insult to injury, but I took the job because it's really flexible with my family for the most part, and it offers much better pay than you'd get at a brick and mortar college these days. Shane: For sure. And it is... There's always trade-offs, right? We all make trade-offs no matter what our business is. There's going to be something in it that you don't like. Every job, even when you fully start your own online business and you're doing it self-employed forever, there's going to be something you don't like. But does the trade-off match up? Do you get the hours back with your kids? Do you have more money than another job or are you able to pursue another thing like your online business because you took one job over another? Kudos to you for not only supporting the nurses of the future but taking all their crap when they're mad at you. Shane: Well, tell us a little bit about what you're doing online. One reason that we asked you on this show was because you've been very active in the Flip Your Life Community, very active in our Flip Your Life LIVE attendee sessions by the way. Just chatted with you last night in one of those. We're super excited that we get to meet you and we get to talk to you, and we get to help you. You've been doing some really cool things online, and you've had some success. Tell everybody what you're doing online on the side, and tell us about these success stories you've been having, these big wins. Brooke: Yeah, you bet. I provide online resources for nursing students. These are not the student's I'm working with now. These are students who are trying to get their RN degree so they can go be nurses at the bedside. It's set up as a membership site. Right now I have it on Teachable where students pay $25 a month, and they have access to PowerPoints and videos, cheat sheets, study guides, practice questions, all kinds of things. Then I have a private Facebook group where I do Facebook lives, answer Q&As and offer extra trainings and things like that over testing and study habits and everything that goes along with nursing school basically. Brooke: There are four semesters in nursing school. I currently have all of the resources built out for the fourth and final semester, and I started a beta group back in January as I was building out the rest of the content and had I think around 22 or 23 students join there. Shane: Did you charge for your beta group or was it kind of like a free thing? Brooke: No, I charged for my beta group because what I did, I had been working with this group of five students. I had been tutoring them from the first semester. This was from the college that I used to work at, and one of the faculty members had given them my name and said, "Oh, I know sometimes she does tutoring on the side." These students had reached out to me. I was tutoring them as a group. Every week I would meet with them for an hour or two hours and go over content. Whenever it came to the fourth semester, I thought, "I have all of the content ready to go for this because I taught this entire semester." I sent one of them a group message on Facebook and said, "Basically made a template on Teachable. This is what this would look like. Do you think people in your class would be interested in this resource?" Brooke: I didn't realize this, but the student sent it to her entire class of 75 students. Shane: Wow. Brooke: Brooke is willing to build this out for us if she has people who are willing to pay for it. Within 24 hours she sent me back 44 messages that said yes. Shane: Oh, my gosh. That is amazing. This happened just last September, correct? Brooke: That's right. Shane: Wow. Brooke: That happened in August, and then I was like, "I better get my butt in gear." I started building out like the first unit. I said, "I'll have that ready to go by the day that your class launches." I think 25 people signed up right away. I offered two different tiers then because I was kind of afraid of my bandwidth having this full time job and everything. I said, "For those of you who will pay $25 a month I'll do Facebook lives for you and provide you with the video content and that sort of thing." Everybody else I think I only charged $10 or $15. Shane: This is the beta group, right, not what you're doing now? Brooke: That's right. Shane: This is the beta group. Brooke: Yeah. Shane: Okay. Brooke: That have access to the content. I should've just- Shane: Super smart. Brooke: Yeah. So it worked out really well, but, of course, that was the fourth semester so they all graduated in December. Shane: You basically built in your own attrition to stop all the payments? Brooke: Yes, so it was not a great plan. Jocelyn: Well, you know, the good news is you did that at the beginning, so that's a nice little lesson for you of what not to do. Shane: That's right. Right, exactly. This is an amazing.. I was writing things out as you were saying this like an outline. I just looked over at Jocelyn, and we're like fist pumping every time you said the next step that you took. Because you were like just doing something one on one kind of randomly tutoring people, and then you kind of just put it out there to a group, and you built an outline, and then you didn't even have anything ready to go. You just showed them kind of what it was like a prelaunch. And you had all these people raise their hand and then half of them gave you money. Basically what you just said too, I wrote this down, there were 75 people in the class who heard about this. That's like an email list of 75 humans. That's 75 people. Just like an email list of 75 people, that was a classroom of 75 people. Forty something of the 75 raised their hand and 20 something of those actually opened their wallet. Shane: That just goes to show you if you just put yourself out there even if it's not perfect, even if it's not done, you don't need a huge amount of people. If you can find an email list of 75 to 100 people, and they're the right people, you may be sitting on a membership of 25 to 30 people paying you $25 a month tomorrow and then once they give you money, you're going to be so pumped up and scared, you have to go create the content because you took their money. That's what you get, right? Brooke: This is right. Shane: How motivated were you after those people signed up to be like I have got to get this stuff done. I need to do six months of work in a month because these people are expecting this from me. Brooke: Oh, yeah. I was super motivated and kind of terrified because I was thinking, "How on earth am I going to pull this off?" I honestly had this vision since 2012, and I did not take action on it because I just kept saying oh well, now we've got a new baby. Oh, now we've got this and that. And now I kick myself because why didn't I take steps. For all of the listeners who are just sitting on something, just do it. I finally decided even if it fails, at least I gave it a shot, and I won't ever have this regret. I won't ever wonder about it. Shane: And don't worry, that happens to a lot of people too. I don't know if we've said this on the podcast before. I think I've talked about it a little bit here and there. Back in like... When was I selling those playbooks on Ebay on DVDs, Jocelyn? Was that like- Jocelyn: That was like 2002 maybe. Shane: In like 2002, we had just graduated from college. Jocelyn was working as a sales and marketing director for commercial dishwashers. Jocelyn: Don't be jealous. Shane: Exciting task right there, living the high life, let me tell you. Then I was working for my dad doing insurance. For some reason, I got this idea that I could sell football playbooks on Ebay. I would just download them and put them on a DVD and sell them. Jocelyn: And physically mail them. Shane: And physically mail them to people. Jocelyn: Because people still did that in 2002. Shane: Yes. What's crazy is I somehow built this website with dream weaver. I went and bought a book from the bookstore about dream weaver the old HTML website software that you did on your Windows 98 computer or whatever we were using back then. And I actually made money. I made like almost $500, but then I just stopped. I just went down a career path. I got a job coaching football, and I said, "I'm just going to go do this." Internet marketing wasn't a thing then, but this was a full 10 years before we circled back around and we're like, "Hey, I wonder if we can make money online." I often look back and go, "Oh my goodness, what if I had just kept going?" Jocelyn: And didn't play as many video games. Shane: What if I didn't play as many video games back in 2002 as I did? Where would we be? But you can't really do that, right? All you can say is, "Well, wait a minute. What's happening now, and how can we turn this into a better tomorrow?" It's truly amazing. Let's fast forward a little bit. You sell this thing, you build it accidentally where everyone has an end date, and they all leave in December. What happens in January of this year? Kind of bring us up to where you are in your membership today, how many members do you have and things like that. Brooke: In January, one of the students that I had been tutoring she had to sit out her semester in the fall because she had a baby. She was the first one to jump on and say, "Yes, I will sign up for your membership," because she had already been working with me, and she knew that what I was providing was valuable. She had clearly talked to some of her friends, and they weren't really biting. Some of them would come to some of the Facebook lives I was doing just on my regular Facebook page, but they weren't invested in any of it. So I started kind of implementing some of your strategies and things like that, and going on and doing more lives just to show people what I was capable of offering them and that sort of thing and reaching out. You said, "Send out an email that just says 'What are you working on right now?'" So whenever somebody would come visit or sign up for a cheat sheet or something like that, I would say, "What do you need help with right now?" Half of them would respond. Brooke: I think through doing those little things like that it started to gain some momentum, and I think it was in February I got 17 new members. Just slowly, week by week I'll look up and I'll have five new members and six new members. Now I'm at 36 right now. Shane: Amazing. Brooke: I started a beta group for the third semester students a couple of months ago, and I only have four students in that, which has been fine because I've had more on my plate than I anticipated. So that's been working well. Now, of course, this semester has finally ended this last week, and so I'm hoping that I'll have some time over the summer to really build out that MP3 content, the third semester content, so that way I won't lose all of my students each semester. Shane: Right. Basically, the long term play then is to have all four semesters covered, and then you can figure out a way to support... Maybe the first two semesters is totally passive people, just courses. They just join and do courses until they're out of those two semesters, and then you support with your Facebook lives, your Q&As the third and fourth semester people who are really anticipating I've got to buckle down and graduate. I need help. Right? I would say nursing students it's probably a huge attrition from the first two semesters into the end. You start with 100 people, and I don't know, half of them or less probably actually graduate? Brooke: Yeah. It kind of depends. Where I was, one, two and three weren't as bad, and then the jump to four was just crazy. They would lose all their students between two and three and then a bunch of people couldn't make it through four. Shane: That's crazy. Here's what's amazing though. You have had this idea forever, right? Since you've taken action in just a few short months, you've basically built a business that... Granted, you've not even turned the temperature up on it. You've not even put the fuel to the fire. You just got the fire going. You've already built a thing that's basically creating $1000 of extra income a month just from your content and just from you showing up to a couple of lives. It's totally scalable because the way you're doing it is one to many, so you could add another 40 members and be making $2000 a month really, really fast and eventually create an entire income off of this. Jocelyn: I think that there's a longer term play for this too that's a little bit different than some industries because it is sort of like a short term product meaning that once they're finished with school then they probably won't need it anymore. I wonder if maybe you could set up some type of program where they could refer other people to you maybe in exchange for being added to a free support group. Shane: Yeah, or something like that. Jocelyn: Or something like that. Shane: Or like a post nursing school support group for their first year. That could even be a community or something like that just to extend that lifetime value. Jocelyn: It's such like a close knit group, you know? It's like nurses know other people who are going to nursing school, and that would be great leads for you. Shane: Yeah. Also, too, what's really cool about this niche is it does seem short term. Let's say, how long does it take them to go through a semester? Is it like an actual college type semester like four months of the year or whatever? Let's say you get the third semester and the fourth semester done. You've basically created a situation where you've got a good seven to nine month retention, something like that. But the cool thing is, there's always new nursing students the next semester. There's always new nursing students going into the third semester. With the right marketing funnel and the right support to your sales process, you're just going to reset your members all the time. You got new members being created every day or every semester that they start their new nursing thing. If you ever get to the point where you've covering all four semesters, you've just got this amazing revolving door of I've got eight month retention for every new member I get, I've got new members coming in right when they leave. That's pretty amazing. It's all because you took action even though you started thinking about taking action seven years ago. That's crazy. Shane: Well, listen Brooke, before we go any farther, congratulations because you are farther ahead than 99% of people will ever make it. You have done some amazing things just from taking action, just from putting yourself out there. I can confidently say that with what we're seeing here you are definitely going to grow this thing, and it is going to be an awesome thing for you and your family. Jocelyn: Thanks. Yeah. I'm really excited to see where it goes. I'm really kind of curious also. What does your husband have to say about this? When you were getting started, and then it started working, was he like, "Whoa, this is really cool"? Shane: Well, first of all, when you started it, was he like, "Are you listening to those people from Kentucky again? Come on." Brooke: That's right. Shane: What was that like? Then when you dropped a grand in his lap, were you like, "I told you so"? Brooke: Yes. I remember last summer whenever the student came back to me with that list of all the students I said, "So I'm going to do this." He looked at me. He is not a man of few words. This man can talk for days. Speechless. I mean, he didn't say anything. He looked at me like- Shane: Jocelyn would know nothing about what you're talking about. Jocelyn: Yeah, I definitely do not know about that. Brooke: He seemed kind of confused about it a little bit, and he said, "All right. Well, I support you," but it seemed skeptical. Anyway, after a few months I would show him, "Oh my gosh, I've hit the $500 mark. I've hit the $1000 mark." Then recently hit the $3000 mark, and was just really excited. He was very much more supportive of me going to the Flip Your Life LIVE than I anticipated he would be because of the success he'd seen. Shane: That's amazing. What made you decide to come to Flip Your Life LIVE? Flip Your Life LIVE to us it's an event that we do once a year. It's kind of like the Flip Your Life Community family reunion. It's not just for members though. Anybody can come. It's open to all listeners, supporters, fans, members. It doesn't matter. We did that because live events are what really took our business to the next level. We wanted to kind of pay that forward by hosting our own live event, getting people to put this on their calendar, be really focused, and be able to go meet everybody in the community in real life because a different energy happens when you're in the same room together. What made you decide though to come to Flip Your Life LIVE? Brooke: Like I said I've had this vision and this dream for a really long time. I didn't just... I was actively looking for resources to help me learn how to get there, and so I was an avid podcast listener. I would consume a whole lot of SPI and listen to all kinds of different podcasts and read blogs and things like that about things, but I didn't take action on any of them or I would take tiny baby steps but not see any sort of momentum at all and get frustrated. I heard you guys on Pat Flynn, and I think I heard your second guest appearance first, and then he said they were also on the podcast back on this episode. As soon as that first one ended, I immediately went back and listened to the other one and then went to your website because I just really liked your energy and it seemed like you guys were really real, and it seemed approachable what you were doing. I mean, that's where I am education space, and you made it happen. Brooke: I started looking around at what you had to offer, and I just thought... And you had the 30 day free membership I think at the time. I joined that, and that was in January, I believe. I honestly started to see results right away with what I was implementing. I became a member, and I thought, "I'm going all in with this. I can't waste my life at that computer calling students any longer." You posted something on Facebook, and it rings in my head, "Don't live the same year for 77 years and call it a life." I can't do this job anymore. I want to spend time with my family. I want to be there for them. I want to be able to have a flexible schedule where we can go do things as a family. I think that's my ticket. Shane: I asked that because I love it when I see people do this. I'm like, "Hey, this person signed up for this level. Whoa, this person upgraded. Whoa, they just bought a ticket." It just like all happens in succession that leads you all the way to that Flip Your Life LIVE. You've been actively... We do weekly training sessions that are exclusive to our attendees. You've been coming to those, checking those out, and it's just going to be an awesome experience. I'm really glad you're coming because if you think great things are happening now, wait until you get to that live event, and you go home and do more work in a month than you've done in two years. Jocelyn: I love that quote that you were talking about about don't live the same year 77 times. Shane: The life, right? Jocelyn: Then there's another one that I really like that is similar. It says, "You're only one decision away from a totally different life." I really like that one too. Shane: You've already made those decisions, so now we've got to figure out how to get you to the next level. What kind of fears and obstacles have you run into now? You've launched this thing. You've already busted through a lot of fears and things like that to get to the point that you're at now where you're making money online. It's starting to stack up. You're starting to see money that could turn into a real income in a very short time, but there's always little things that kind of get in our way. What things are happening inside your head or maybe some external obstacles are you facing right now that are keeping you from getting to that next level? Brooke: One thing I definitely struggle with off and on is imposter syndrome. It doesn't happen nearly as often as it used to, but when it hits it can really derail me for days. I had a bout of this maybe like a month and a half ago as I was building out some of the newer content. All of a sudden this hit me like you don't know what you're talking about. You haven't taught this in seven years, and you're not going to be able to answer their questions on this live session. Honestly, it set me back for maybe three to four days where I was putting off working on it because this was such like a looming thing for me as opposed to just kicking it to the side and moving on with my work. Jocelyn: Yeah, this is a tough one because I think that we all go through this. It's like everyone no matter what field you're in you're going to have this feeling at some point if you don't have it all the time. I have it pretty much every day. But the cool thing is that most people don't expect you to be perfect. In fact, they usually like you better if you do show a little bit of vulnerability. Sometimes you say, "You know what? I don't have all the answers, and I don't know the answer to your question, but I'm going to find out and let you know." That's really all most people ask for. Shane: Yeah. Imposter syndrome comes from this myth that to be a "expert," you have to know everything about the subject. Because when we watch Bill Nye the Science Guy come on his scripted science program, these personalities that we see, they look like they know everything, but we don't realize that they sat in a room and they had to research all the answers to their little questions for their little TV shows. They are not totally the expert. If you caught them out in the street and asked them a question, they wouldn't know the answer either. But experts do know where to find the answers. That's what you really know. That's what you have to lean on is you're helping students who definitely don't have the answers. Right? Brooke: Right. Shane: They're like going through the process of learning some of the answers, but you've been through it, you've seen it, you've got experience helping other people. You've tutored now dozens of people, and you know how to find the answers even if you can't recall it. That's what Jocelyn and I really try to do like on our member Q&As. When we come in the door our premium membership there's two Q&As a month where people could come in and ask us questions. There are times when we get stumped. You've probably heard us get stumped on our member calls, and we just say, "Hey, I don't know that for sure. Post it in the forums. We will go research it, and we'll circle back around with an answer." Because we do know where to find the answers. Usually it's in somewhere where we've posted it before. We just have to go back and remember what we talked about. Shane: Imposter syndrome is insidious because it makes us feel inferior. It makes us feel like we don't belong, and it makes us feel like we're not the ultimate expert on the entire earth in our subject matter. But really, we don't' have to be that. We are just a little ahead of other people who we are trying to help achieve a goal. We're all just a little bit ahead of somebody else. But if anybody's behind you, you can help them. You can clearly help your students and they've acknowledged that you can do that. Try to change it to where you're saying, "Hey, I need all the answers," to, "Wait a minute. I just have to help that person find the answer they need. If I can do that, I'm expert enough. I'm worthy of being able to do this because I'm just their guide. I'm just their mentor. I'm not the know it all that knows everything. I'm not Oz behind the curtain." Right? Shane: The moral of the story is something Jocelyn just said, that does not go away. You would think that we would never suffer from imposter syndrome because we've literally been doing this every single day since 2014. We've woken up every day and all we do is help other people with their online business, build our own businesses, and do all these things. Man, anytime a question comes up and you get stumped, you're like, "I don't know everything." Right? It just doesn't go away, and that's a part of the rollercoaster, and you almost have to learn how to ignore it basically. Jocelyn: It's also like we all have our own insecurities whether they are conscious or subconscious. Anytime someone brings one of those up, like maybe someone says, "Hey, I asked you this question, and you didn't know the answer to it," and it brings up something that you're already self-conscious about, then it makes us feel bad. Just remember that we all have haters. There's always going to be someone who's dissatisfied with what we do, and that always helps me just to know that there's no one in the world that everyone likes or that everyone thinks has all the answers. For me, that makes it okay. Shane: Because now I don't have to please everybody because I can't. I just have to please the people that pay me, and you're paying us in the Flip Your Life Community membership, so we're here to help you, and you're here to help those other nurses. Jocelyn: All right. Brooke, let's move on talking about how we can help you to move this thing forward. Brooke: As we've discussed I have hit a roadblock in that all of my students graduate and leave me. I would really like to have a good game plan or kind of a roadmap in place what I can do over the summer in order to help start the school year off really well, get a lot of members, because I really never advertised it to the masses as I know I should because I've been afraid that students who are not in that content when they show up to the membership, like those from earlier semesters, will show up and be disappointed and leave. I guess I just kind of... I don't know what next steps to take or how to prioritize really the best things to do in order to get the membership really rolling at the part of the semester. Shane: Yeah, and keep more retention, more live time value and things like that, right? Are you planning on making all four semesters' content? Are you planning on doing that? Brooke: Yes. I would like it to be a one stop shop, like this is where students go forever. Shane: And you already have the fourth semester? Is the third semester done or are you working on it right now? Brooke: I'm working on it right now. Shane: You know, I'll be honest. This probably... Even though you've already got the membership, you've already got some promotion, you've already got that marketing stuff kind of ready for that fourth semester especially, this seems like a product first problem. I almost think you have to just buckle down and knock out all four semesters just to get it done. Because you can't really promote this correctly to get people in longer. Imagine if you got a first semester student. Right when they're running in, they find you, they join the community for 25 bucks a month, and this all of a sudden is a two year member. That's a lot of LTV. That's a lot of guarantee. Shane: Imagine if you got 100 people at $25 a month, that's $2500 a month, and you could predict that you were definitely going to make that base income going forward for 24 months. That would be amazing, right? Brooke: Right. Shane: But you can't do that without that content being created. You know? Brooke: Yes. Shane: So sometimes it really just means buckle down and do it. Back in February of 2016 or something, I was looking at all of our content in the Flip Your Life Community, and we were constantly updating stuff. We had stuff in there about lead pages, stuff in there about WordPress, just tools that always change on you. They update them every six months, and, well, I better go update that course. I don't know how Facebook ads course people to keep up with Facebook. I don't know how they make new courses every three months. I looked at it and I said, "This isn't going to be sustainable. This isn't going to work." I went through and said, okay, I'm going to redo the entire Flip Your Life blueprint and make it more evergreen. Focus on the strategy, focus on the tactics. Shane: You've been in the Flip Your Life blueprint, there's a lot of courses in there, a lot of videos, a lot of workbooks, a lot of stuff. I actually did every single one of those in about a five week period. I just buckled down on February 1st. I looked at Jocelyn and said, "I'll see you in March." I knew if I would put that one month in then, it would produce freedom for me for the next three or four years because I wouldn't be updating courses every single month. I think I did 50 something videos over like a five week period because I just knew it had to be done, and I really believe that you're at that point where you're like, "This works, people react to it, I've just got to make sure that I can get all of the nurses into it." Jocelyn: It's also going to take a huge mental load off of you because you're not sitting there thinking about it. Like, "Oh, well, if I only had this done, then maybe I could attract more people." Or, "If I only had it done, then I wouldn't have to worry about it anymore." Right? Brooke: Sure, yeah. Shane: Right now you're probably feeling like, man, I'd love to market. Also, too, the biggest class, we've talked about this earlier, is the first semester nurses. That's your biggest audience, your biggest segment. You can't even market to them right now. When you get the content... I'm not saying that the content needs to be perfect. I'm just saying- Jocelyn: At least get it started. Shane: Yeah. If you could hit the main themes... How much content is in your membership right now? In semester four, what does it look like? Brooke: I mean, probably like 25 topics. It takes a lot of work to build out the content for each semester because you learn an ungodly amount of material. Shane: Oh, sure. Brooke: I mean, it probably took me a month to build out each unit, and there were four units in that. Shane: So there's four units in each? Would that be the same for the second and first semester? Brooke: The same for the first. The second and third semesters are different because you enter into mental health and OB, and you split it up. Shane: Here's the deal. If you can set yourself some deadlines with consequences, I'm willing to bet that you could do the first semester in a month and the second semester in a month, and you could just be done with them. I'm not saying it's the final product, I'm saying it's the minimum viable product. It's the least that you could do. You don't have to do every single thing that's in there. Basically you just have to create the course in a way where you can like, "Okay, here's week one. You study this," but then you come to the Q&A, they ask questions, you record those, and you start bulking up the course. Shane: I use this analogy sometimes when we're building courses. Everybody says, "Oh, it took me four weeks a unit. It took me 16 weeks. I got to do this thing." You built this massive product. That's fine. We're going to get there. The game that you're playing is kind of like a football field. Everybody does this. You know, the football is 100 yards long and 53-1/3 yards wide. That's what an actual football field looks like. That sometimes we get in our mind, "Well, I've got to play that game." But that's not true. You get to make the field. You get to create the rules. So you could say, "Our football field is going to be 50 yards long, and it's only going to be 25 yards wide." I'm going to do that right now, but we might extend it a little bit as we go. Shane: If you said to yourself, "I have to have something available for these first semester students, and I have to have it done in four weeks, that's the field. That's the game I'm playing on," what would that look like? What would be the minimum thing to get these people started just to get them one thing a week plus they get to come to that live thing with me to ask questions. What would that look like? It wouldn't look like the finished product, but it would look like something that you could sell. Right? Brooke: Yes. Shane: That's really what you've got to do next is you've got to say... What month is it now? We're in May. So you've got June and July and then you've got to start marketing for these people going into this semester. Correct? Brooke: Yes. Shane: Okay. You have got to say to yourself, "What does the first semester look like if I only had four weeks to create it, X hours a week, and it has to be done?" Imagine you've sold this to 20 people, and you have to deliver something, not the final thing. It's going to bulk up over time. What would that look like? That's your next step, and you've got to go out and create that. Then you do the same thing in July. You just say, "Okay, well, what would the second semester look like if I only had four weeks and I've got to get this thing ready to sell knowing I've got plenty of time to add to it as we go, and I'm going to do live Q&As to fill in the gaps?" Then you create those two things, and now you look and say, "The one stop shop, Brookebutcher.com. Here we go." What's your website? What's your domain name? Brooke: Thenursingprofessor.com. Shane: All right. Thenursingprofessor.com is now the one stop shop, period. Then let your members that buy your product tell you what to add to it and what you left out. That's a mindset shift. That's not, "Oh, I got to spend 16 weeks creating a new course." I have four weeks. This has to be done. Let's go. Jocelyn: And it also allows you to not be able to hide behind that. You can't tell yourself, "Well, I'd probably sell more memberships, but I don't have that done." So it takes that excuse away from you. Shane: Yeah, because there is something there to sell. What you have to be prepared for is someone will go in there, you have to be prepared for the questions. Someone's going to go in and say, "Oh, where's this? I'm studying this." And you'll be like, "Oh, yeah, I didn't put that in there because I was in a hurry." Then you just make it real fast, and you put it in there, and now it's there forever. Then the next person will say, "What about this?" You say, "Oh, don't worry." But that's what the Q&As are actually for is to show you holes in your system. If you can't point to a course at a Q&A, then you just found your next course you need to create basically. Brooke: Okay. Shane: Does that terrify you? Brooke: Well, I mean it just makes me feel like I'm not going to get much sleep this summer. Shane: That's right. Jocelyn: Well, you know, the sun stays out longer in the summer, so maybe you'll feel like you have more time. Brooke: You're right. Shane: Yep. Let me ask you this. How many hours do you usually work on... Let's say you're going to make courses. How many hours do you actually have in a day to work on this? Brooke: Not much. I start my job at 7 a.m., and I'm calling students while running around and getting my kids ready and fed and out the door to school. Then one or two nights a week I also have to work in the evening time. I mean, I use fringe hours. I try to get up early a couple of days a week when my daughter doesn't beat me to it, and then I stay up late working, so maybe four or five. Shane: A week? Brooke: Yeah. If my husband's working late one night, then I power through and get as much content done on those nights as I can. Shane: Okay. Let me ask you this. Let's say there's five hours that we're going to try to get back in a week. What is something that you're doing right now that you could give up for eight weeks to give your family a better life for the next eight years? What is something that you could stop doing even if it's just one more hour a week right now? Brooke: I honestly think it's just sleep. I don't watch a lot of TV when my girls are here. They're five and three. I do sometimes hire a sitter or schedule a play date with cousins and such so I can get some more work done. I've got family who's really supportive of stuff like that sometimes. Shane: Okay, let's say this then. We found something. You can part with something. You can part with money to hire a sitter, right? That's your main focus is to say, "I want to work five hours on this business a week, period." That's more than enough time. That's 20 hours in the month of June. That's more than enough time to create the outline of this content, right? That's more than enough time. But you have to be proactive with making sure on your calendar at the beginning of the week that you've got your sitter lined up. You may find those three hours that you're definitely going to work, but you got to be proactive about making sure you've got childcare and backup childcare to make sure those other two hours don't disappear on you. Shane: If it shrinks to three hours in a week, we've got a problem. Correct? Brooke: Yes. Shane: There's your strategy. That's what you're going to give up. You give up the 25 bucks to whoever is watching the kid or whatever, and that's what you do. For some people it might be Netflix and Chill. You give it up for eight weeks to give your family a better life for eighty years, whatever. It doesn't matter. You've got to give up something. Remember, it's only in the short term, and once you make this content, you're not going to have to do it again for a while. You may give up... Let's say you give up 50 bucks a week or whatever, 200 bucks a month for two months, that's 400 whole dollars, but if you go out and you sell 100 extra memberships to first year nursing students, you immediately 5x'd your money on the backside. Shane: It's just giving up something in the short term to get a whole lot of benefit in the long term, and you've got to lock it down like I am working five hours on this a week, and then what you do is you write down, as soon as you get off this call with us, you talk about it in the forums, we can go through and hash that out a little bit with you more in there. Now, you write down a plan. You say, "I have 20 hours. I am going to guarantee myself 20 hours in June. I will create this first semester program in June in those 20 hours. What can I do in 20 hours?" You say, "Hour one. Make this thing. Hour two, make this thing. Hour three, nope, that takes too long. Erase it. I'll do it later. Hour four..." You see what I'm saying? Shane: That gives you a 20 hour plan. You've got 20 hours to create whatever that first semester minimum viable product looks like, and we are selling it in August, and it's happening, and then we'll make it better. Brooke: Game on. Shane: That's game on. That's right. Jocelyn: All right, Brooke. It has been fun talking to you today. We always ask people before we go what is one thing that you plan to do in the next 24 hours based on what we talked about here today. Brooke: I will map out these 20 hours and start making an outline of what to do for my first semester content. Shane: Boom. That's what I'm talking about, Brooke. That is a game plan. I'm excited to see what you create. You've got all these deadlines that matter coming right at you too because you've got to sell this thing when they go back to school, and you got to show up to Flip Your Life LIVE to tell us how it went. Brooke: Right. Shane: Listen, thank you so much for coming on the show today. Thank you for sharing your success with everybody in the Flipped Lifestyle universe out there who's listening in. I know that your story has inspired some people who've had dreams since 2012 to get off the couch and take action, and we really, really appreciate that. Brooke: Thank you guys for having me. Shane: Also, Brooke, has a Bible verse that she would like to share with us. Jocelyn and I draw a lot of our inspiration from the Bible for our life and our business. We know a lot of other people out there do the same. Brooke would like to share a verse with us today. Brooke: This is from Ephesians 5:15 and the verse of 16. Be very careful then how you live, not as unwise, but as wise making the most of every opportunity. Shane: How ironic that we're going to make the most out of those 20 hours next month. They do know the verse, but I knew it was going to be related because God always turns it back around on the show. That's awesome stuff. Okay, Brooke, thanks again. We appreciate you. Brooke: Thank you guys. Shane: All right, guys. What another great show with one of our Flip Your Life community members. Brooke is doing amazing things. It took her a while to get off the sidelines, but once she got in the game, she really took it to the next level. She's making things happen. I have no doubt that she's going to be very successful in the next steps in her business. Shane: That's what you have to do as well. You can't waste any time. You cannot stay on the sidelines anymore. If you're just listening to the podcast, if you're just hearing about other people's success stories, it's never going to happen for you in your life. You've got to take action, and the best way to take action is to join the Flip Your Life community. Go to flippedlifestyle.com/flipyourlife, and we would love to have you as a member of our community. We've got all the training you need. We have a massive community, an active community that is ready to rally around you and help you achieve your goals. Jocelyn and I will be there for you all along the way. Again, that's flippedlifestyle.com/flipyourlife, and you can get your journey started today. Shane: That's all the time we've got for this week, guys. Until next time, get out there, take action, and do whatever it takes to flip your life. We'll see you back. Jocelyn: Bye. Links and resources mentioned on today's show: Brooke's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife

In today's episode, we help Brenda take her art business to the next level. FULL TRANSCRIPT Jocelyn: Hey y'all. On today's podcast we help Brenda take her art business to the next level. Greeting: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? All right, let's get started. Shane: What's going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. We are super excited to have another member of the Flip Your Life Community on so that we can help them take their business to the next level. Now a lot of people ask us, "How do you pick who gets to be on the podcast? Which members come on? Is there an application process, is there something else that you do to let people come on the show?" Well, really, honestly, it's action takers in the community who we bring on to the Flipped Lifestyle Podcast, and we look for people who are asking great questions in the forums, and we really look hard at our success story forum. And we had an amazing success story that we wanted to share with you today. Shane: Flip Your Life Community member, Brenda Mullard said, in her subject line, "So much can happen in a short amount of time." I was like, "Oh that's interesting, let's open that up and read it". Brenda said, "Hi everyone, I was reflecting on what has happened with my business since Flip Your Life Live, and I thought I'd share my success and all that has happened. So much can happen in such a short amount of time, just about four months. When I left Flip Your Life Live I had a website and membership that was literally broken. I mean it was open to everyone and anyone, but it wasn't working. I was frustrated, sad, and disheartened after our working dinner at Flip Your Life Live, but I thought I would just hire it out and get it all fixed. The quotes were thousands of dollars. I looked at myself and said, 'Wait, um, what?' I thought to myself there was no way I could afford to do that." Shane: "So with the help of my new crew, that I met at Flip Your Life Live, I changed my website theme to a new theme, I learned the new theme builder, and redesigned almost all of my webpages, over 100 pages of content. I created new opt ins, a sales funnel, and an email sequence to bring people through the process. I've added more regular lesson plans, presentations, posters, and resources to my membership. I've batched blog posts ahead of times and free downloads for the next few months, and I'm ready to go. I ran my first sale, and I raised my prices. I now had eight members in the Visual Art Academy Membership and excited to add more. As much as I feel like things move slowly, looking back, I realized I have really moved the needle. I feel like I have a very solid foundation created now, and the next move is to try to get more eyes on what I have to offer." Shane: "This is what I need to learn more of, and I'm about to throw my ... as I try to throw my fear aside. So even when you don't think you have a whole lot done, then stop and reflect a little bit, and you'll probably surprise yourself." Shane: So we read this amazing success story. Jocelyn: I was so excited. I was like we have to have her on the podcast. Shane: We've got to have Brenda on the podcast. She's taking action, she came to the live event. We got to have her on, so Brenda Mullard, welcome to the show. We have you on the podcast now. Brenda: Well thanks so much for having me, you guys. Shane: That was an inspiring success post, by the way. And I actually noticed something about your account too when we were reading this right before we came on air. I looked at your, your stats are over like under your name, you know like where it has the topics, replies, and coins and things. And what I love about this is you have six times the replies as topics started. And what that really tells us is not only are you taking action, but you're also like talking to other people, answering other questions, and helping other people sort out their problems too, so we're super glad to have you on the show today. Brenda: Well thanks. I know I appreciate it when people answer my questions or just give me a little bit of a boost, and you can do this, and so I really try to do that for everybody else in the community too. I think that's really important. Jocelyn: Absolutely, I love that. This is one of those shows where we have actually met Brenda in real life, which is awesome. She came to our event not too long ago, in last September in Nashville, and has done just some amazing things, and we're just really excited about all of the things that you're working on, and the action that you're taking, and all that kind of stuff. So now it's our turn to kind of give back to you and try to help you take the next steps in your journey, but before we do that, let's talk a little bit about you. Tell people about your background and about what you do online. Brenda: Okay. Awesome. Well, I have three kids. I'm married, I have one husband. My kids are 17, a daughter who we are getting ready to send off to college next year, so we're getting all the applications and scholarships and all that kind of stuff going. I have a 14-year-old son who's a freshman in high school, and an 11-year-old son who is in fifth grade. I have been in the arena of art education for the past 20 years, and so I have moved within the past year from just a regular classroom into teaching part-time, but then also taking on an integrated arts program at one of the middle schools as a fine arts coordinator. So I kind of have two part-time jobs which are really actually two full time jobs, as well as my family. Brenda: And then we kind of joke because my mom is ... I have an elderly mother who has a lot, a lot of health issues, and so we kind of joke that she's our fourth child, because I cook, clean, shop, do everything that I do for my children, only she just doesn't live with us. So, having that on top of everything is pretty, it's a pretty crazy busy life right now. Shane: So I would say that that probably has a lot to do with why you're trying to build this online income that's more manageable, more passive, more controlling would be safe to guess? Brenda: For sure. Yep. I, to be able to have the flexibility of a schedule and to have more time to do the things that I feel that I need to do, versus what I have to do, would be just phenomenal. So, yep, that's exactly why I'm working on doing this. Shane: How did you first discover that online business even existed, or decided you wanted to do it? We all have different stories, because this world is kind of hidden from people, when you're in the 9 to 5, or even when you're in a government job or an education job or something like that. How did you discover online business? Brenda: Well, about oh, I would say 14ish years ago, when my son was born, I kind of got exposed to working smarter not harder with my artwork, and so I was using my artwork and putting it, putting it on greeting cards, through a few different companies, and doing things like that, and all of the sudden realizing like oh, I made 42 cents today from selling two cards that had my design on it, and I designed it once and it sold multiple times. Just that idea that I could make income from content, or things that I produce, and then it's used over, and over, and over, and over again by multiple people, and you continuously get paid through that was really the first kind of exposure that I had. Brenda: And then when I found you guys, I had tried doing some online, my lesson plans and things all on my own, and I probably for like two years or so just kind of waded through the whole internet business courses, process of all different things, and until I figured out and started learning from the community I just got a better idea of what it all took. Because people that do this online business entrepreneurial stuff, when you first begin, you don't understand how much goes into being successful in a business. Like you always use the iceberg scenario and that's so true. You only see the very top when people are really, really successful. You don't see all of the different layers and all the different work that goes into getting to that top peak. Shane: But that's what you hear when you first discover it, right? Everyone is like, "Oh, I read a book, and I started a blog, and the next -" Jocelyn: And they're making millions of dollars. Shane: "And next thing I knew I had my own jet." Brenda: Right. Exactly. I quit my job after five months of all this stuff, and it was so easy, and anybody that's, anybody that's actually doing it knows that that's not true. Shane: Especially in the beginning. There is a ... What's it called? A dynamo, is that what it's called? When like the energy takes over and it just keeps running or something like that. Jocelyn: Yeah, that's something, I don't know. Shane: Science, yeah. Physics. Brenda: Ignorance, ignorance on fire. Shane: Ignorance but right, its like something happens when, I guess momentum, like there is a point where you'll get momentum where things get ... It's like a fire, you stoke the fire and it keeps burning. You just throw another wood, you don't have to like, it's harder to start the fire than it is to quit going. And like there is a point of that, but man those first, that first two years is really like you've got to decide that you're in it to win it or you're not going to win it. You know? Brenda: Right, right. Jocelyn: Okay, so tell our listeners what your business is. Brenda: I have a website, and membership, that has secondary art education lesson plans and classroom resources for art teachers. Shane: Okay. Jocelyn: Okay, awesome. Shane: And you actually have a following online. You have a Facebook group? Brenda: I do. I started a Facebook group about, about a year and a half, two years ago. It's called Art Teachers Teaching Art, and actually, Shane, you gave me that title, which is awesome. It has over 6000 members in it right now, and it is a super, super active community. I mean I, I have probably if somebody posts a question, or is looking for something in there, I have six or seven people that immediately jump on and answer that question. It is a free group, but it is a super active, and it's really, really good group. Shane: And I usually, I talk to a lot of people about building an audience through some kind of group or something, a page, whatever it is they manage, and we always pick, everybody's always well what should I call it? And people want to brand it and stuff, and I'm like, "No, what would people search for?" People would search for Art Teachers Teaching Art. They would not search for the Fantabulous Artsio Community or whatever. They wouldn't look for that. You've got to name that, that's, naming is really important and sometimes simple is the best. And Art Teachers Teaching Art is pretty straight forward, but you know what everyone in the group is doing. And when people find it they're like "Yeah, I shouldn't join that, because I'm not an art teacher teaching art, so I'm going to back out of this one." Brenda: Right, and it started out with, I just started the group, and I literally started it out with just art teachers that I knew. I mean I threw it out to six art teachers that I knew were on Facebook, and that I knew personally. And within a year and a half, I've got over 6000 members where people have spread it to other people, and it's just kind of spread like wildfire across the masses. So that's pretty cool to think about that from people all over the world. Shane: And the key is now though ... We talked about this a little bit off air, which we're going to get into some fears, and obstacles, and some other things that are holding you back in your business. You've done the hard part, you've gotten 6000 people to pay attention to something you've created for free. And the key is where, somewhere in there, there's 100 people that want to pay you monthly. You just have to convince them why and we'll talk more about that. Jocelyn: Okay, so before we get into all that, I do want to talk a little bit about coming to the live events. So you attended our live event in 2018? Brenda: I did. Jocelyn: And I want to talk a little bit about what made you decide to do that, and by making the decision, what changed about the way that you were approaching your business, or like how did it benefit you in other words? Because we're starting to sell this thing again, there are probably a lot of people out there listening thinking, "Oh, you know, I don't know for sure if I want to do this." You know, "I have to take time out of my life," and all these types of things. Shane: It's not cheap. Jocelyn: Yeah, I mean. Shane: It's not cheap to make a trip like that. Jocelyn: There is an investment involved, and I just want you to talk a little bit about why you made that decision and what happened after you made that decision. Shane: How, this success story was clearly sparked by people you met at the live event. All these things and people helping you, so how did that kind of change things for you? Brenda: Absolutely, so wow, this is really hard to talk about, but literally when I, I signed up to go, I thought this is going to be the make or breaker. I have this website ... And I had paid to have it fixed and changed, a while ago, and little to my knowledge that it wasn't fixed and it was still broken. It was open to everybody, so I was in a point where I was super frustrated. I didn't know the next steps, even though we have the great community, and we have all the courses and things in there. I just felt way overwhelmed and way bogged down, and just didn't really know where to go from where I was at. And so I kind of thought all right, I'm going to go to this event. I've been to live events before, I know that I've always learned something, and usually there's a sit and get kind of things, where you go in, and you sit, and get information and then you take it home and try to implement, but the way this was set up, being a teacher myself, I loved the way that it's taught. Brenda: There's questions, and then you do it. And so that was a huge part of how I think the success kind of started rolling. I also met people that I had talked to in the community online. A few of them we had had phone calls back and forth and things, but I think meeting those people in person, and having them be like, "Oh, this is what I do," and then show me, because I'm very visual. I'm a very visual learner, and so to have them actually sit down and show me some of the things that they were doing, where like keyword search and all these other things was so, so helpful. It was so helpful to me, and after our working dinner, realizing that my website was literally broken. Like I, and my membership was open to the world, anybody could get in, anybody could see anything. They could download everything and - Shane: Didn't we talk about this like - Brenda: We did. Shane: Walking back to the elevator? Yeah. Brenda: We did. Shane: I remember this now. Because you were like, it was you, and who were you with? Kathy? And like ... Brenda: Kathy, yep. Shane: Yeah, Kathy Martin. Brenda: Kathy and Evan. Shane: Yes, Kathy and Evan, and we were walking back to the elevator, and I was like, "Brenda, what did you get out of the working dinner?" And you're like, "Yeah, everything's broken. Everything, everything. Start to finish." And I was like, "Oh, well, that's, well at least you know now." I do, I remember that conversation. Brenda: Yep, yep, yep. You were like, "Okay, well we got to fix that." Shane: "We've got to fix that. We've got to do something about that. That might need work there." And I love how you're not the only person who's said to me, "I got to the point where I was so frustrated and overwhelmed I just was about to quit. And this was my moment." And then clearly when you put that line in the sand, after the live event, you didn't go the other way and quit. You kept going, right? Brenda: Right. Shane: You changed your price. You got some members. You fixed your site. You know? Brenda: I do. Shane: And it's always amazing to me when I hear these stories that come out of live events, especially like ... It's not just us promoting Flip Your Life Live. Yes, we want everybody to come, it's awesome, but the reason we put the event in our schedule, and our calendar for everybody else, is because we know that the three biggest moments in our life came after we went to a live event. Like that's what changed the game. Jocelyn: And it wasn't something magical about the person who was hosting the event - Shane: Or even the information. Jocelyn: Stuff they were talking about on stage. That type of thing wasn't the magic. And so yes, I'm telling you that Shane and I are not the magic, okay. That's kind of weird to say, but like that is not the magic of going to live events. It's just all of those connections that you make. It's having that anchor on your calendar, just knowing that you're going to this event, and you don't want to show up and have nothing done, or nothing to show for it, and I think just by taking that step and doing that, I think it's fair to say that you think it has been a, it's made a huge impact on your business. Shane: And I, and it's also to just like the reason our event was changed, like Brenda you said we take action. How our event works is we do a live, we do a session, Jocelyn and I do a quick training, 20 to 30 minutes. We open the floor for the entire room for 20 to 30 minutes for questions. Make sure that everybody gets what we're talking about. And then we have a mastermind session immediately where we implement the thing that we just talked about. Even if it's just getting the plan in place and we did that on purpose, because we knew what really changed the game was taking action on what we learned at the live event. And we didn't like those sit and get things either, because you go home, you've got a 16 page notebook full of notes, and you don't know what to do. You're just more overwhelmed. Shane: But if you learn, take action, learn, take action, learn, take action. That's when your website gets fixed. That's when you get some members. That's when these other things happen that happen in your story. You tell it in the forums. Brenda: Right, and the crew that I sat with at the working dinner, I don't, I don't know exactly how we all kind of came together. We had been talking in the community prior, and Joanne and I had been friends back and forth online, and it just, it all just came together that night, and those group of ladies had surrounded me with so much support. Once they saw what had happened, and what was going on, it wasn't like oh poor Brenda, it was oh shoot, now what do we do to fix this? Let's help her fix this. Shane: Yeah, I love, the we word that you just used is amazing. Like we, how do we fix this together, right? Brenda: Yeah, and it was totally, it was a we. I did not ever feel like it was a me. When I got home and started trying to find someone to help me with fixing my website, and adding a new theme, and all this other stuff, I had, I have over 100 pages of content, and I was quoted between four and $6000 just to have five to seven pages of my website transferred over into a new theme. And I thought there's no way that as a teacher I'm going to be able to afford that. There's no way, and so that's where I had to roll up my sleeves, and I had the same crew of ladies rallied around me again, and were like this is how we've done it. This is what you do. Jump on, and they sent me videos on how they've done it and it was just, it was just the fact that I never, and I still to this day, do not feel alone. Brenda: We are, we have a Voxer group that we kick each other's butts, and we hold each other accountable, and we help each other when we need help, and it's just ... It's an amazing group of people that I would have never ever, ever met if I wouldn't have gone to the live event. Shane: And that's what I love is like, it's like I love, that's the iceberg. We already talked about it a little bit earlier, but you just said, "Man, I've got this amazing group of people now, and we got to the live event and we all just ended up together." But before the live event you were in the community, you had seen each other in the forums, you had talked on Facebook, maybe connected an ad at each other. And then you get to the live event, you all gravitate, "Hey, Kathy." "Hey, Joanne, hey Brenda," and then you kind of end up together. And it feels like the universe pulls you together, but it's all of this stuff you had done before that. All the frustrations, all the overwhelm, all the questions in the community, all the replies in the community, all the logging in and just seeing Kathy's face and recognizing her. You know what I mean? Brenda: Yep. Shane: And that's what leads to that moment where you're in the battle together for two days. You get it done, you help each other, and then all of the sudden the relationship deepens, and that doesn't happen unless you get in person live. All these other things are amazing. We've created this support network because we know what it takes to get people together. It is different when it's live. It just really is. Jocelyn: Yeah, that's, I just love it because the whole reason that we do this is to get people who are like-minded together. The people that you were in a mastermind with are the people that you talk to on Voxer. Those people have what's called a growth mindset. I've been reading a lot about this mindset stuff lately, and the people that we surround ourselves with in our everyday lives oftentimes have a fixed mindset. If you would have told someone, maybe a friend of yours at school, "Hey, my website's broken," then they might have said, "Oh, well, that website stuff's crazy anyway. Like why don't you just give it up, just close it down?" But the people with the growth mindset say, "Oh no, we can fix this. We can help you fix it, and it's going to be amazing when you get finished." It's just surrounding yourself with those people, meeting them in person. It's cool to talk online, but meeting in person is just so much more impactful in my opinion. Shane: And there's no end game to this online business thing either. You don't just succeed and make it. Something good doesn't just happen and it moves on. Even today when we were getting ready for your call, like Jocelyn was, we had like two calls today, so we were like, "Hey, who's on the schedule today?" And I'm like, "Oh, it's Brenda." "You know, remember? Yeah, Brenda. Remember? Yeah." But like we know you. I know what you look like. I've talked to you in person. I stood there at midnight, after four hours of everyone masterminding, and talked to you about your site being broke. Shane: It's a different level than when we interview somebody that we haven't met in person. And it's just cool to see everybody triumph. There's one thing I love about our community, and we've researched a lot of communities. We've been a part of a lot of communities, and the one thing I'm most proud of about the Flip Your Life Community is just how everyone tries so hard. Not just for like themselves, but each other. And I just, I really feel that coming from your group. And even just seeing your interactions that I'm not a part of. And that is amazing. It's amazing. Brenda: Honestly you guys, Jeanette and Kathy, and Joanne, and I, the four of us are like tight. Ever since we're that, that's our Voxer group and I don't know. I seriously do not know how I would have ever made it without them, and I still, I still I don't know, because every day we kick each other's butts. It's awesome. I love it. Shane: That's what people don't realize. If you don't have that, you don't make it. Just getting everything you did before that moment, then now that you have that, you have everything you need now to make it. You're going to make it. It's just, but you couldn't have done it without all that frustration, all that hard work, and without surrounding yourselves with these people. Jocelyn: And you know people are always asking about masterminds, like how do I get in one? How do I create one? But the thing about it is like you guys did what it took to get together in person. It was facilitated by our event, but everyone there made the investment, everyone there traveled to the event, so you know those people are in it. They're going to do what it takes to get to the next level, and that's the kind of people that you want to surround yourself with. Shane: But it really is true ... Every day we get up, we look at each other and we're like our job. People think that our job is to teach them how to do online business. That's part of our job, I guess. And then like, and how to help them figure out what to do next, but that's a part of our job. The way we actually view Flipped Lifestyle, the Flipped Lifestyle Podcast and the Flip Your Life Community, and Flip Your Life Live is, our job is to give everyone the opportunity to go succeed on their own, because they don't realize that they have the opportunity. We just got to put it in front of them. Shane: And but if we can do a live event, but if you don't come to the live event, you don't have a Voxer mastermind after the live event. You don't have these ladies in your life, and that's really what the live event is. It's the ultimate opportunity to give yourself a boost to actually succeed. Brenda: Right, exactly. Jocelyn: All right. We - Shane: Ooh, okay, all right. Jocelyn: We've gone, we've gone on and on about how amazing Flip Your Life is. Flip Your Life Live. And if you're not coming, you can find out more about that at flippedlifestlye.com/live. Shane: Good segue. Good segue. Jocelyn: We'd love to see you there. And let's jump into a little bit about what's going on. Okay, so we talked about your success story. We talked about how you have some people in your membership, which is awesome. Shane: And you've actually pulled the ship around and fixed the broken things, right? Brenda: Yep. Shane: That's always good. Jocelyn: All right, and so that is past you now, which is awesome. It's always good to get past those technical things. Let's talk about what is going on as far as growing the membership. What types of fears, or mindset issues, or obstacles, are holding you back now? Brenda: I feel like I, I've really created a really good foundation. I have lots of content, I've got opt ins, I've got sales funnels, I've got my email list, I've got my Facebook group. I have all the right things, I feel like, in place. Clearly I can always add more opt-ins and things like that, but every week I publish a blog post, with usually an opt in and a catch to it, and then brings them back to the website. And so I guess I'm looking for ways to well, obviously grow the membership, but I feel like there is a missing link somewhere to where I'm not getting enough fresh eyes on my website, or the people that have been involved with the Facebook group just aren't purchasing. And just finding out why they're not joining the membership, or what is it that I'm missing that I need to add or do, or change, or whatever to change that so that there are more members coming into the membership. Shane: All right, so I am pulling up Art Teachers Teaching Art, the group, right now. Let's see, is it private? Brenda: It is. Shane: Okay, hold on. So I'm going to hit join group, could you approve me? Brenda: Yep, let me see if I can do that right now? Shane: Don't hang up. We're - Brenda: No. Shane: We're live, folks, right here on the Flipped Lifestyle Podcast. Admins have got it. I don't think I've ever, I don't think I've ever joined a Facebook group live on the podcast, so this is a first. Brenda: I don't think I've ever okayed a member on a podcast either. Shane: All right, so what I want to see is, I want to look, while you're looking for that. Brenda: Yep, there you are, I've got you. Shane: I got me, all right, here we go. Brenda: You're on, you're in, you're in. You're in like Flynn. Shane: All right, so I'm looking at the group here. And what I'm seeing is what I thought I would see once I got in. So I'm going to count one post, let's see, you were doing a Facebook live. I see a quote, two, three, four, five, six. I'm six posts in, I see no promotion. I see welcoming art people, seven. I see a good start question, starter with some comments. Okay, so I'm 10 posts in before I saw the first thing that said anything about adding packets to the art thing, and it's a link to Teachers Pay Teachers, which is a third party marketplace for lesson plans. Okay? Brenda: Right. Shane: Now that was on, let's see, that was about, looks like about four days ago. Three of four days ago. Now I'm going to keep going back, I'm going to keep scrolling. I see you're just giving, you've got a lot, there's so much value here. There's just so much conversation going on, you're this, you're doing a great job leading this community. People clearly feel a part of it. But I have to go all the way back to, oh gosh I'm back into December. We're recording in January. I'm still not seeing another promotion. So what I'm getting at here is you're not promoting the membership enough. You're leading your community, you threw something to a third party marketplace, but you're not doing the thing that actually builds your business which is getting more members. Shane: That's where we got to look at is your promotion strategy for the membership. I had another Flip Your Life member, her name's Jennifer, that I was working with in our private mastermind group. And she had this really huge fear holding her back of ruining her third party market sales, and she didn't want to promote her membership, because she was scared she would ruin her one off sales. And I was like, "You've got to get over that. Like the thing that builds your business is building your business, not building the third party marketplaces business." And she, so basically she did a mindset shift in eight weeks, she added like 300 people to her membership. And you may know Jennifer from the live event, of course. Brenda: I do, I do. Shane: Yeah, exactly. So what I'm saying is, this is a decision to promote your membership every day. Does that mean you have to post about it in your Facebook group every day? No. But it's just a decision, I'm going to promote this thing relentlessly until I have 100 people in it. And how we do that, we can talk about strategically, and make a decision, but you're just not promoting it. Jocelyn: It doesn't have to be a big spam fest. You don't have to go in there every day and be like join my membership. You can do it in ways that are more subtle than that. And that's the way that I always like to do it on Elementary Librarian, and especially if you have been ... Okay, so if you've had this group for a long time and they're not used to a lot of sales pitches, you don't want to go in there every single day and hit them over the head with this thing, because that's going to kill your group. But what you want to do instead, is making sure that you're giving them plenty of value. Shane: Which you are. Jocelyn: And I know that you're already doing that, and then you're going to go to them, and you're going to be subtle about selling. So yes. So the way that you're going to do that is you are going to present something to them of value, and you're going to say, "Hey, if you like this free thing I have much more of this in my membership, and you can find more information about how to join that here." Shane: Yeah, you've got to move them not to the quick, I gotta a couple sales on a third party marketplace mindset to, "Hey guys, here's a free thing. Click here to get it for your classroom." And you've got to move these 6000 people to 6000 emails which get automated emails to sell them your thing. Right? Brenda: Right. Right. Shane: And you've got to have some kind of regular promotion, that you do live, probably for the next, I'd say two quarters. I would go at least like 24 weeks in a row, of every week. One night doing a live webinar, and at the end of your webinar you sell your monthly membership, period. And like - Jocelyn: That's a great way to get emails, so just in your group say, "Hey guys, I'm having a free training on ... " Make sure that it's the people that you want to attract to your membership, so I think that we had talked a little bit earlier that you do more middle and high school ages, is that right? Brenda: Right. Jocelyn: Okay. Shane: But you're getting a lot of requests that you think a lot of the people in the Facebook group are elementary, correct? Brenda: There's a, there's quite a few that are elementary, but it's a lot of K through, like K through 8, so they do, some have to do some of the intermediate lesson plans, but also a lot of elementary as well. Jocelyn: What I would do, if I wanted to attract primarily the people who teach upper grades, is I would say, "Hey guys, I'm having a free training for upper grades art," and some relevant topic. I'm not very artistic, so I can't really throw any examples out there. But like maybe something to do with Valentine's Day. Shane: Calligraphy, I don't know. Jocelyn: Yeah, like something. And so that way it tells people hey, this is for people who teach upper grades. Does that mean that no one else will register? No. But it's a good way to get relevant people on your email list. Shane: It's stuff you've already created. Jocelyn: Because it's a free training, they're going to tell their friends about it. And you can even suggest that. Like, "Hey, do you know anybody else who can benefit from this training? Let them know about it," and they will proceed to share it. But I would call it a training, rather than a webinar, because teachers don't know what a webinar is." Shane: Yeah, and you're going to have to be prolific at this. Like that's what you're missing. You've been consistent, you've worked through the struggles, but you're not being very prolific, and your promotion of all this cool stuff, no one knows all this amazing stuff you have, because you're not telling them about it. Jocelyn: And just because you posted about it six months ago in your Facebook group, doesn't mean that everybody saw it. And there's been a lot of people who have joined since then. Shane: Yeah, you really do have to get, and this is for everybody listening to this show right now. If you don't have a mindset of daily promotion, your business will not grow, and when I say daily promotion there's a lot of ways to do that, but you've got to say, "I'm going to give myself a raise every day." Every time someone joins your membership you've got to raise that day. How many, how long do we have to wait at our normal nine to five jobs for somebody to give us a raise? But if I go get five members at $50 a month, I just gave myself a $250 a month raise. Shane: So you've got to give yourself a raise every day, and that means maybe every day you promote this free training that happens every Sunday night for the next 24 weeks. And maybe you rotate it, do what Jocelyn said with the secondary people, because you can get them in now. But for your elementary stuff, you can do a great promotion. You could say, "Hey, this is the webinar, this ones for K through 6 only." So you get all those K through six people in there, that are looking through this stuff, and then because there was a lot of K through six teachers, elementary school that are teaching art. And so all of them show up for this one, and at the end of it you're like, "Hey guys, here's the deal, if anyone joins tonight, not only do you get this great rate on my monthly membership, but I'll let you personally request a lesson plan and I'll create it for you." Shane: And they'll tell you all of this new stuff you need to create. They'll tell you exactly what they need, as you fill in the gaps in your content, and you'll be like, "Oh, these five people joined and they all five gave me a great idea for my next five packets that I'm going to create." So they just tell you what to do, and then that's going to make the next person buy better, because they're going to, you're already going to have then what they ask. You can do all these different ... You can rotate, like one week do the upper, next week do the lower, and that way your webinar's different every week. And you just every day, "Hey guys, I'm doing this training on Monday. Don't forget to register tonight," and you just do that every day in your group. It's really passive. Shane: Maybe you give them a free resource for registering. "Hey guys, anyone that registers for my training, even if you don't make it, don't worry, I'll send you a replay, and I'll send you this free thing that's only found in my community." And you just constantly grow that list, and you transfer these people from Facebook to your audience, to the webinar, to your membership. And then you just get real prolific. You just say, "I'm going to do this. It's 24 weeks of my life to set up the foundation of the rest of my life, and I'm just going to knock it out, and I'm going to run on a sprint, and then I'll throttle back and we'll do some things that we grow a little more passively." But that's really the only component you're missing. That missing link is prolific promotion of all this amazing stuff that you've already created. Brenda: Okay, that sounds terrifying to me, but I'm going to do it. Shane: Scary. What's terrifying about that? Honestly, what's the, what's the scary part? The work, or the promotion, or the what? Brenda: No, definitely not the work. The promotion part, yes, is a little bit scary. But I've had some pretty mean people send me messages, or send me things, of just something that they didn't agree with, or something that they didn't like about something, or something that they had seen and didn't agree with, and people can be pretty brutal when they're hiding behind a computer keyboard. So part of doing something live like that for a group of our teachers, I mean I have to think in the grand scheme there are maybe one or two that are just rude and mean, but in the grand scheme, there are going to be a lot more that won't be. Shane: I actually discovered a really good tool to deal with people like that. It's called the door. So what I do is when anyone, if I read a sentence and it starts getting really mean in one of my Facebook groups, I just show them the door. Like you're, this is your group. You're in charge. Just drop the ban hammer and bye. You're kick, just kick them out forever without remorse. Nobody will even know they're gone. Brenda: I have done that within the group, but I've had people send me the private messages too, that is just like crazy horrible things that people say, which I know it happens to many people and it's happened to you guys. I know that for sure, but it's just that fact of you could have 100 people telling you this is awesome, and it's that one person that says, "You suck, and you should get out of the profession now," and you know. Shane: Someone told you to retire, that's awesome. I've never heard of that one before. Jocelyn: Here's the cool thing about the electronic world, is that we have the capability of blocking people now. If someone does send you a hateful message, just block them. Shane: And do it, and don't read the whole message. The second that I recognize someone's being a troll, and hateful, and not being constructive at all ... Like this morning I got an email, and this, this lady had, what she did was she went to our web page and she signed up for a free trial. Well she started the process, but she didn't finish it. We have a trigger, like after three hours, if you haven't finished the form, that it sends you another email. Well she sent ... The email went out, somehow the timing worked out where she finished the form right after that email went out, and then she saw the email. She wasn't like hateful about it. She was just like, "Hey, I think there might be a problem with your automation because i got both these emails." It was super nice, but I've had other people that are like, "I know this isn't a real person, and I hate you and you're the devil- I just hit delete. Shane: As soon as I feel that negativity, you just got to get rid of it, because if you don't it will eat at you, like we're all human. We evolved in ways to go run from danger. The scary things matter more, and it's like you can't let that eat you alive, and the best way to do is just to ban them and let them go. Jocelyn: Yeah, and one thing that I have done in the past, when I still used to answer customer service, and when I check my own email and stuff like that, I would do something that I would call the worst case scenario. I would just imagine what's the worst thing that someone could say to me, and maybe it's something that somebody has already said to you. Well, first of all, like Shane said, if they're being a troll for no reason but just to be mean, then kick them out immediately. But if they do have something to say, that you feel like you need to respond to, write a message before you even get that message, or that email. Jocelyn: What I used to do is, the example I always use is when I raised my prices for Elementary Librarian, because I didn't just raise them a little bit, I raised them a lot. I pretty much more than tripled my prices. And I knew that one of the things that people would say is, "Hey, this is too expensive, why did you raise the price so much?" So what I did, is I wrote out a response before anybody even said it. That way, if I got that message, all I would have to do is just copy and paste. I didn't have to think about it, and my mind had already sort of dealt with that worst case situation, and that's something that really helped me. Shane: Like if you come up with, come up with what are the ten worst things anyone's ever actually said to you. Jocelyn: Or even like the three worst things. Shane: Yeah, the three whatever, and then just like, you probably have a couple of examples. Go and just type a response out to that person, whatever they used to say and deal with it. And now just never deal with it again. It's been dealt with. And if there's 100 people just like them. Jocelyn: And I'll say always remember the screen capture rule. You don't ever want to say anything to anyone that can be used against you. Just remember that people can screen capture, so I'm always very cordial. Thank you for your email, I understand. Shane: 99% of the time we don't write back though. I can't tell you how many people in my Facebook, our Facebook page, I'm just like delete and ban. Delete and ban. Because it's just not worth it. You're not going to change their mind, nine times out of 10 they're just trolling. Jocelyn: Like they're never going to become a customer, most likely, so block and move on. Shane: I can usually tell the per- I've had a couple incidents where people wrote me, and I started reading the first couple sentences, and it was definitely hate, but it was almost like desperate help me hate. And there's a difference in that, and just you all suck, and talk funny, and you're from, you're hillbillies from Kentucky, why would anyone listen to you? Stupid crap that people say, compared to someone who's lashing out because they're frustrated. Shane: And you've probably heard that, maybe they are frustrated because they can't pay your prices, or because they wish they had the ethic to go out and put this out there and sell it. That actually is jealousy. But ban hammer. Ban hammer. Shane: Or you, and what you could do too is, you know like pay someone 50 bucks once a week, to go through all of your messages before you read them, and delete the bad ones. I mean, just find someone, give them 50 bucks and say bye. Delete all the bad one. Now you go in after them and check all the messages, and you only get to see the good ones. Jocelyn: Yeah, we've done, we've done that in the past. It's totally okay to do that. But just know that you don't owe anything to anyone. The only person that you owe anything to is your paying customers and that's it. If somebody is complaining about something free, or some type of value that you're giving in your group, and it's not good enough for them, then don't let the door hit you on your way out. We don't have time for that. We don't have time for that kind of negativity. Jocelyn: It's just like this podcast. We give, give, give. We do not have any commercials, other than sometimes we mention a URL for our own stuff, but other than that we have no sponsorships. We have no interruptions. We bring you content once or twice every single week. And we ask for nothing in return. I mean, the only thing we ask in return is please start a business, or please make some, take some type of action. Shane: Right, exactly. Jocelyn: That's the only thing that we ask from our listeners. And so when people complain, we're just kind of like whatever. Shane: Jocelyn had a good point up there to though. Where you do want to listen to the complaints and the negativity is if a paying customer finds something wrong. You've got to be able to not associate that with anything personal, it's for some reason they feel let down and we've got to address that. Now, it's still going to come up sometimes, half the time where that's going to be like okay, that might be unreasonable, or that might not be what's happening, they're just confused but we still have to, we have to address paying customers because they pay. But that's a different kind of animal. But in that free group, if someone's going to complain that you're going to give a free training, and get email opt ins and sell something at the end of it, come on bro. Jocelyn: And they don't have to sign up. Brenda: And they can leave at any time. They can turn it off. Shane: Yeah, it's not like you're holding them hostage. Ha ha, I got you in the group. Like you can't get out. Everybody grab your markers, art class, go. Shane: I know that that's an easy answer to a not easy thing, because that is ... It's not like you're just going to walk out of here with a ban hammer strapped over your shoulder. And you're just like ready to kick people out of your group. But you're awesome, you've got something that people bought. You found members. That means there's 100 more members, let's worry about those people a lot more going forward than the negative people and just do it. Shane: And here's another thing too. If you'll do what I told you to do for the next 24 weeks, like what is that? Two quarters? If you'll do that, I promise you by about the fourth week, you're just going to be over, you're going to hear all the things you could possibly hear, and you're just going, it's going to become so much habit of just doing this every week, and it's just over, and you just grow your business and you're not going to care. When 10 people join at your first webinar, and then 10 people join at your second webinar, and then someone sends you hate mail, you're like, "I got 30 members now, I don't care." Right? Brenda: Right. Shane: That's where it'll just all go away. Jocelyn: Okay, Brenda, we have had a lot of fun talking to you today. We want to know what is one thing that you plan to do in the next 24 hours or so based on what we talked about in this call? Brenda: Well I am going to grab a calendar, and I am going to map out one live webinar, or training, a week with probably three or four different subject areas that I'll touch on. And then I'll be able to do those lives and then repeat those lives at different times, and with tweaks, and everything, after I kind of figure out how to do the first couple of them. Shane: That sounds, hey listen, that's ... Being prolific in that way is going to grow your business like you couldn't imagine. The first couple might be hard, but then it's going to be like this is working. This is working. And don't forget I have a webinar training in the community, so like it's got a Google Drive sheet, you can download it, and I have every slide with notes on what should be on that slide. Jocelyn: And you can just edit it. Shane: You can just edit it, and fill it in, and make your webinars that way. Brenda: Perfect. That's awesome. Jocelyn: All right. I see here that you also have a bible verse that you would like to share with our listeners. And tell us what that is, and you can go ahead and read that. Brenda: Sure, it's Isaiah 40:31. And it says, "But they that weighed upon the Lord shall renew their strength. They shall mount up with wings as eagles. They shall run and not be weary, and they shall walk and not faint. Shane: That is a really good verse for entrepreneurs. Because sometimes it feels like you're waiting for a while. But then you figure out you're on the eagles back and everything's okay. So good stuff. That's a great thing. Brenda: Yep, and I'm surrounded by eagles. Shane: Oh, she's got them eagles out. They're listening right now, you know that, right? They're going to hear this podcast. We're going to give them a shout out. Real quick just give a, give your group a shout out. Who are they? They've all been on the podcast I think. Brenda: Yep, yep. Joanne, Jeanette, Kathy, and I'm going to even give a little shout out to Evan, because he's helped me quite a bit too. Shane: Evan Burse, the man, the myth, the legend. Good stuff. Brenda: Yeah, another fellow artist. Shane: Another fellow artist. He is. And he's over at the cartoonblock.com. All right, listen Brenda, thank you so much for being so transparent, so open with your fears, your struggles, your frustrations, and really just giving us all an insight on how to get through those things because they don't go away, and we really are better together when we're all walking down this entrepreneurial road. Thank you so much, and I cannot wait to see how your webinar series goes. Brenda: Thank you so much guys, I really appreciate you taking the time to talk with me today. Shane: All right guys, that wraps up another great episode with one of our Flip Your Life community members, and man what an awesome discussion we had today with Brenda about Flip Your Life Live, and the impact that it had on her life and her business. Shane: We would love to see you at the next Flip Your Life Live, this September 2019, in Lexington, Kentucky. You can learn all about that event at flippedlifestyle.com/live. That's F-L-I-P-P-E-Dlifestyle.com. Tickets are selling in an amazing rate, and VIP tickets are almost sold out. So make sure if you plan on attending, or would just like to look at it and try and attend, that's flippedlifestyle.com/live. We'll see you there. Shane: All right guys, that is all the time we have for this week. Until next time, get out there and do whatever it takes to flip your life. We'll see you then. Jocelyn: Bye. Links and resources mentioned on today's show: Brenda's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Get your FREE 30-DAY Membership in the Flip Your Life Community NOW! – https://flippedlifestyle.com/free

In today's episode, we discuss, should entrepreneurs homeschool their kids? FULL TRANSCRIPT Jocelyn: Hey, y'all. On today's podcast we discuss, should entrepreneurs homeschool their kids? Shane: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now we help other families do the same. Are you ready to flip your life? All right. Let's get started. Shane: What's going on, everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. And we have a very special episode of the Flipped Lifestyle podcast. For those of you who've been listening to our podcast for a long time, you know that normally we do not have expert guests on the show. It's usually a member of the Flip Your Life community who comes on the show, gets a consulting call. We do that on air and we share it with everybody so that you can benefit from the conversation. Actually, the only other guest who's ever been on the Flipped Lifestyle podcast is Pat Flynn, from the Smart Passive Income podcast. Shane: And this one came out of nowhere. Jocelyn sent me a message the other day because we have been discussing whether or not we were going to take our kids out of public school and homeschool them next semester. Jocelyn: We've been discussing it for a year. Shane: Yeah, we've been discussing it off and on forever, and the other day a friend of ours sent us this book. What's it called, Jocelyn? Jocelyn: So it's called The 5-Hour School Week. A friend of mine just kind of randomly sent it to me and said, "Hey, you might be interested in checking this out," because she knew that this is something we've sort of been tossing around for a while. Jocelyn: So, you know, I downloaded it, being a former librarian. I had to jump online and get that thing. Shane: And Jocelyn devoured it and read it in like 30 minutes or something like that because she can read way faster than us. Jocelyn: A little longer than that. Shane: We decided that this was actually a really big issue, not only for us, but for other entrepreneurs out there because as we built the Flipped Lifestyle and we define the Flipped Lifestyle, and we teach other people how to flip their life, a big part of that is freedom, especially time freedom and control of your schedule. That has been a really big problem with us over the last couple of years as entrepreneurs, people who work at home and have total control of our life, it's really been difficult to send our kids to school, where they're in this structured environment and they're sitting in rows and they're on the bell schedule like a factory. Shane: Then also, having to work our schedule around getting up so early to go to school or even if we want to take a trip, wrestling with do we pull our kids out? Do they get behind? Do we have to ask permission to even do that? As we've talked to other entrepreneurs, we realized, especially with people that already work at home or want to work at home, that this is a major problem. Shane: So we reached out to the authors of this book and asked them if they would come on to the show. not only to discuss homeschooling, discuss entrepreneurship and how that all fits together, but also to answer some questions from entrepreneurs in the Flip You Life community and that's what we're going to do on the podcast today, is we're really going to wrestle with this question. Should entrepreneurs homeschool their kid, and if they do, how does that work? What does that look like? That's a really scary proposition. Shane: So without further ado, let's stop talking. Let's invite, let's welcome our guests to the podcast today, and I'm actually just going to say your first names. Jocelyn: We'll let you guys say your last name, okay? Kaleena: Sounds good. Shane: And I am good at butchering names and I want you guys to say this. So we have Aaron and Kaleena. Kaleena: Amuchastegui. Shane: What is it? Say it again? Kaleena: Amuchastegui. Shane: All right. We have Aaron and Kaleena- Kaleena: Amuchastegui. Shane: Amuchastegui. Okay. Welcome to the show, guys. Aaron: Awesome. Thanks so much for inviting us to come on. You know, from you guys getting to talk about what you do and we're really excited to be able to share with you and your community. We're entrepreneurs as well, and we had to do some crazy flips in our life too, so we're super-excited. Kaleena: Yeah, super excited. Shane: I do want to stress that we are not affiliates, we're not getting any benefit for this, you know, financially. Jocelyn: We've met them for the first time, like a few minutes ago. Shane: Yeah, exactly. So we are literally here just to help entrepreneurs in their journey and to help people who are really struggling with this question about homeschooling. So if you could, you mentioned you were entrepreneurs, tell us a little bit about your background as an entrepreneur and then maybe you could go into that decision-making process that led you guys down this homeschool route. Kaleena: Yeah, absolutely. Aaron: Sure. We've been entrepreneurs for almost 10 years now. So originally we were full-time workers. I worked for a residential home builder. Kaleena worked for various offices, different things like that. Back in 2009, that was kind of that first moment of quitting our jobs to become entrepreneurs. Part of that was what everybody wants to try for, is trying to get more freedom, more life, more things like that, but our first couple of years of that was we thought that we were going to get a lot of our time back, but our first few years of entrepreneurship was just really, really long hard hours. Aaron: The businesses that we had chosen, there was 50 and 60 hour weeks and we were buying and selling and flipping houses and doing construction. Kaleena ran a big real estate brokerage. It was a really good experience for us, so we started, after a lot of hard work, we got the money and the finances that entrepreneurship was supposed to bring, but we hadn't quite figured out that freedom part yet because we were working and working a ton. Aaron: Then several years ago, we kind of had those years where there's nannies raising our kids, working way too much around the clock, and just kind of came to these, this kind of different experience where we started to, as entrepreneurs, that way working too much. Our marriage wasn't really going very good, we had nannies raising our kids, they were going off to school and we were really, really unhappy. Then we had kind of some really come to moments. We started adjusting that, changing that business, had to get recycled and back in 2013 Kaleena said, to kind of take a different angle. Kaleena: Right. Shane: You mean when you made it financially, everything didn't work out perfectly? Kaleena: Yes. Exactly. Shane: Come on, that's what everybody thinks, though, right? Once you get that. Aaron: It's so heartbreaking, though. Kaleena: It's super heartbreaking. Aaron: Like when you finally make it to what you think you're supposed to get to and you're still like, "Wait, we're still miserable." That's a sad, sad moment, really. Kaleena: Yeah. Shane: You know what though? That's a part of everyone's journey that we talked to that's made it is ... I think we were actually kind of fortunate in this regard in our journey because Jocelyn used to work in corporate, like the ladder. I mean, you're climbing to the top and you kind of get to a point and you realize, "Wait a minute, you mean if I get the promotion I'm still not happy?" and I did college football coaching and football coaching and things like that. So we kind of had these 70 hour work week experiences before we became entrepreneurs, and I think that kind of tempered how we walked into entrepreneurship. Now, granted, we had the 70 hours weeks when we were working full time, raising kids, trying to build a side business, right? Kaleena: Yep. Shane: But you do realize on the other side of that that it's not just the money. The money can create some opportunity, but it's the time. That's really what you got to get back or everything kind of falls apart. Jocelyn: Yeah, and it's just like part of the whole value. You realize that money is important, but time is even that much more important. Kaleena: That's true. Jocelyn: So it's kind of crazy. It's like a journey. You have to go through the journey to get there to understand that, I think. Shane: So as you're doing this with nannies raising your kids and things like that and you have this come to Jesus moment, like, "Oh my gosh, this is not what we want." Kaleena: Yeah. Shane: How old were your kids in 2013 when that kind of happened? Kaleena: So we have four children all together and I had three girls that were three and under. So I had a three-year-old, a one-year-old, and a newborn and when things really kind of hit the head, we had just had our third baby. She was maybe like a year, year-and-a-half old. Really, we just kind of self-imploded. Our marriage was failing. We were both making six figure incomes, but we were miserable, like I've never been so discontent in my entire life. Kaleena: So it's just those moments that bring you to your knees that you're like, "Okay, we've got to change some stuff." So Aaron went on this mission in growth, like a growth mindset kind of mission, where he started reading Miracle Morning by Hal Elrod. He read the 4-Hour Workweek by Timothy Ferriss. Aaron went on this new mission and I started really scaling back my work. I started hiring people, which we hadn't done. I'd been carrying like 30 to 40 transactions at a time completely by myself. Kaleena: So we started outsourcing some of that work and getting rid of the nannies, and me stepping back into the role that I knew was going to make me happier. So that happened over the course ... I mean, it took a lot of work. I don't want this to sound easy. It took time. Like we were probably a full year in to some serious, serious life changes and business changes when we had this epiphany that things weren't ... We weren't being taken to the level we wanted to be taken to because we couldn't get our kids there with us. Shane: Love that. Aaron: Yeah you know, when we made that first shift to go from 70 hour work weeks to trying to live a four hour work week lifestyle, we made those big changes over that six months to a year, and it really started working. We really started to find where I could travel for work and do things that we could no longer do in California, and then I had a chance to open up - I was doing all these deals again in Texas so I talked to Kaleena and I said, "Hey I need you to open up a brokerage account." Like hey, we've got our family back, we've got our lifestyle back, but now I'm paying 30,000 a month in commissions to other people, I need to go open up a brokerage account. Aaron: And luckily she was super smart and just said, "You know what, we're not gonna work together now. I'm not gonna choose to go back to that lifestyle, we'll make up the money some other way. But I want to raise our kids." Aaron: At that time we weren't homeschooling yet, it was just as entrepreneurs the best lifestyle for us was for me to be running a business and for her to be able to focus on the family. But still at that time she was taking the kids to school and going through that process. Kaleena: Right, and essentially what you were talking about, that 70 hour week but with my kids in school. Shane: That's amazing, and for us we've kind of come to a point about the school discussion. When we quit our jobs, we went into it working together. But we've kind of set some limits in that place, we were working like, during the kids' school hours. So, we'd take the kids to school, we would work from - I don't know. We'd come home, we'd go to the gym, we'd come home, we'd work 10 to 2:30, and then go pick the kids up. Shane: But then we started asking ourselves, is that really what we want for our family? Do we want to drop the kids off and not see them all day? Do we want to have no say in their education? And we realized, I think in the last year, we traded our freedom back to society. Because we are just locked into this school schedule and school cycle now, and it really came to a head this summer when we had to write an essay to get permission to miss a week of school to take our kids to Jamaica. Shane: And I'm sitting here like, what's a better experience? Getting on an airplane and flying to another culture, or sitting in a classroom? And why am I having to write a five paragraph essay to get permission from anybody? We have total control over our lives. We control our finances, we control our schedule, we control everything. What have we done that we've given all our freedom away again? Jocelyn: If that wasn't bad enough, then my son missed a week of school, which was excused by the way because we got it excused from the school, but then he misses a week of school and he gets a little bit behind. And one of the teachers has the nerve to say to him, "Well if you weren't spending so much time in Jamaica, then maybe you would've learned this material." Jocelyn: And I'm like, "What?" Kaleena: Ugh. Shane: Like that is not an either or, you know what I'm saying? Like, life is not either or, even though society wants us to think that way. Kaleena: Right. Shane: Why couldn't we do that and then get caught up and then do something else, or if we had - Jocelyn: Or why wasn't that considered a valuable learning experience that you went to another country, and experienced things that most of these kids in this school may never experience in their lifetime? Why is that not... Shane: And you could bring that back to share it with the other students. Kaleena: Yes, exactly. Jocelyn: Yes. Aaron: I mean, you've read the books so you know, that's the whole basis of the five hour school week, and where that five hour school week came about. It was the same issues of dropping the kids off at school. Kaleena: Right, it was like, "Hey, we're refusing to jump through the hoops of life. We're not entering the rat race. We refuse, as adults, to live this way." And yet we were sending our kids right into that Shane: Oh my gosh. Kaleena: -same rat race that we were rebelling against so strongly. Shane: I'm so glad that you said that, because we literally had this conversation probably about two weeks ago. Jocelyn: This is what our entire brand is about. Our entire brand is about putting family first and not living the way that the rest of society says to live, yet that's exactly what we're doing every single day. Kaleena: Every day. Shane: I got to thinking about our lives. We come home, we've worked hard to build this life for ourselves, in the morning we get up, we go to the gym, we work on what we want to work on, we don't work when we don't want to. I play a little Xbox in the morning I ain't gonna lie. Kaleena: Yeah. Shane: We've kind of built this thing to do what we want to do with our life. And then our kids are just locked into this, every 45 minutes. Like Pavlov's dog a bell will ring, and you will go to the next place, and you will learn what you learn. And if you can't keep up with those other 30 kids that were randomly put in your classroom, because they're your age, and you get behind, you're screwed. Shane: It just really doesn't jive, not only with what we're doing, but really what we should be doing. Schools were invented 100 years ago to provide childcare for factory workers in Chicago and places like that, and also to train people to work in those same environments. I'm just not sure that's the way the world is anymore. Shane: I heard this story, Jocelyn told me this quote the other day that said, "A time traveler came to the future, and was so confused by all the things that he saw. He saw iPads, and the internet, and space travel. And he felt really scared and uncomfortable, but then he went into a school and said, 'Thank god some things haven't changed.' " Kaleena: Oh man, yes. Shane: That's kind of where we find ourselves, at a crossroads. Are we really pursuing freedom if we keep putting our kids in this environment? Jocelyn: We've been wrestling with this forever. Another part of it for me is what you talk about in the book, you talk about how you get what's left over for your kids. They give their best hours to school, and by the time they get home, we're tired because we've been working all day. They're tired because they've been working all day. We don't really spend quality time together. Jocelyn: And what's sad is, we spend more time with our kids than probably most of their peers' parents spend with them, and still it's not even quality time. Sometimes it is, but not always. Kaleena: Right well a lot of the time I'm guessing it's staying on top of them to get their homework done, I'm guessing you're having to urge them to get that reading in, even though they just sat in a desk for seven hours. Jocelyn: Yes. Kaleena: So you are having to now work for the school system and really be kind of a command sergeant, and instead of getting to love on your kid and pour into their life, instead you're like, "Get that reading slip done, make sure that homework gets done, even though I only get to see you for four hours tonight." And let us squeeze all that in to this teeny tiny bit of time we have. Shane: Also, then you take them to their sports, or some activity at night time. Jocelyn: Yes, we have extracurricular activities. Kaleena: Yep so do we. Jocelyn: My daughter, she does an all star cheer team, and it's 30 minutes away from our house. So by the time we drive the 30 minutes she has practice for two hours, and we drive back. That's over three hours of time. How in the world are we supposed to do reading at that time? Shane: And then she goes to bed at 9:30 and we have to get her up at 5:30 AM to go to school because they tell us to be there at 6:50, or whatever. Kaleena: And what about if cheer is her passion? What about if she is going to make it as a professional cheerleader, and you're having to squeeze her passion into that teeny tiny bit of time. Because she spent so much time focusing on stuff that does not fill her up. If she was at home, she could be perfecting and mastering cheer. Or perfecting and mastering where her passion lays. That's the biggest disadvantage, that our kids are spending time on things that are not going to add any value to their life. Kaleena: We are spending 40 hours a week with our kids teaching and shoving things down their throat they will never, ever use. Shane: Yeah, and like. Go ahead. Aaron: We had a couple big moments of that, where it was like hitting us, what are we really doing? I was speaking at a conference and I was on stage telling people about the four hour work week. I said, "Hey you guys work too much. This is how you can work in just a couple hours a day and finish your work day and be successful. Know that the five people you hang out with the most are who you're going to be like, so only hang out with winners." Aaron: And a lady stood up at the end and goes, "Hey that's great. So how does this apply to your kids in school?" And we were like... Jocelyn: Ouch. Shane: Uh.... Kaleena: Yeah. Aaron: Yeah, and I was telling people, "Hey do this, this, and this." And we were sending our kids off... and we had a big moment that night where we were like, "Whoa!" We had experimented with some different things, but that was a big moment. Aaron: And then just like another evening, going to bed again after school, and extracurriculars and we're telling our daughter, "Hey you need to go get your reading done." And she's in tears, like, "Why? I actually earned a free pass from something else so I don't have to." And we're like, "No, you have to." Because we were brainwashed, too. Aaron: And then we tell her, and we lay down in bed and we're like, maybe she's right. What are we doing? We've done everything we're supposed to do. We've checked the boxes, and we got successful, and Kaleena is still a stay at home mom at that time and we're still not even getting enough time with our kids, and not doing it, and really starting to push, you go, hey there's something really wrong here. Kaleena really started educating herself on it. Shane: And I want to stress here some really important facts. Because I know people that - this podcast is going to be controversial. I know it is. Kaleena: Oh yeah. Yup. Shane: But we have a really good school and a great community. We have really hard working, dedicated, good teachers. Jocelyn: Who care about our children. Shane: Who love our kids, and they work within a system that they don't always have control over. And also if you look at the entire span of human history, it is a miracle in the United States, it is a miracle in the United States that every child does even get to go to school, good or bad. Kaleena: Absolutely. Shane: It is an absolute miracle of humanity, if you just look at it throughout history. Shane: However - and the opportunities that we have to be entrepreneurs, to work on the internet, to build a life that we want, and even to educate our child at home, is all built on the fact that that was available for the past hundred years. That being said, somethings wrong. Something has changed in the way that we're all living that has to be corrected. And the system that we're using now is just not working - for our kids, for families. For anybody. Especially for entrepreneurs who do have that freedom. Shane: One of our things is travel. Whether we're speaking, we do live events around the country. Whether we just want to take a trip for educational purposes, or fun. What happens when you want to travel during the week? What happens when you want to get away for a couple weeks in the winter to keep from getting Seasonal Affective Disorder? All these things that you can take into account, you've still got school to contend with. It is trapping you there just like a 9 - 5 job or like a rat race. Shane: What about your kids who are having their creativity stifled? What if your kid hates math? But they can grasp it, they can do the math that they need to do. But what if they are musically inclined and they're only getting 20 minutes of music a day? Shane: Isaac is taking coding in one of his classes, and he's really disappointed because he's cycled out of the coding class, and he was really getting into it. And I'm like, "Oh my gosh, you mean that opportunity disappeared because they can't get everyone through because they only have 12 computers?" Like, what if he wants to keep doing that? He stayed at home sick today and he's up there coding right now. Shane: Where are those opportunities for that? That's where we kind of are at right now. Can we pull this off? Can we do this? But that leads to a whole other set of questions. Aaron: We should say, too, that we absolutely loved the school our girls were going too, too. And the teachers loved our kids. It wasn't that the school we were going to was broken, the system was broken for us. Kaleena: Yes. Aaron: It wasn't a good match for who we wanted to be and what we were trying to do of excelling to these different levels. Then that basis of what you said, the whole idea behind the five hour school week is you can spend an hour a day doing all that normal schoolwork stuff, and then the rest of the day is whatever they want. For travel, or focusing on coding. One of our daughters took coding classes for a while, too. And being able to find that passion. The little details with some focus, they can do all the stuff that everybody else has to do in school, and then they can spend the rest of that time they've saved now on stuff they love. Whether its cheerleading or soccer, whatever. Shane: We've kind of noticed too that school is - and this goes back to there's a problem with how the actual thing has evolved - school's not realistic. It's not realistic to how life actually works. So we can get into the life skills, and balancing checkbooks, and all that's fine. We all have jobs to teach our kids that stuff to. Shane: But when you put 30 people in a room and you teach a lesson once, and you expect all 30 to be able to get there in one class, that doesn't happen. That's not realistic. People learn and grow on their own path. Our son came home the other day and it broke our hearts. I was sitting there talking to him and I said, "Are you okay, did you have a bad day?" And he goes, "I just feel dumb." And I go, "What do you mean?" And he goes, "I'm not understanding area and perimeter, and they only talked about it one day and we went on to something else. But they keep testing me on it." And I'm like oh my gosh, he got to watch the guy do it on the blackboard. But if he was at home, he could watch the lesson over and over until he got it. Jocelyn: And that's how these guys got started, like I know reading in your book that's what was a light bulb moment for you, right? Helping somebody with a math problem. Kaleena: Yeah, so it's interesting. We went on a trip. We started hearing people speak about unconventional education ideas. In fact the vice principal from our private school was leaving to go start an Acton Academy which is an entrepreneurial based school that goes from kindergarten all the way through high school. It's a really incredible program. Shane: We looked at it, we almost thought about moving to a city that has an Acton academy. Jocelyn: Yeah one of our friends, her children go to one. Kaleena: They're incredible. So he's leaving this school, because he's saying, "I have kids and I can't actually send them to the school that I'm a principal at." And so I loved and respected this man. So we were hearing from him, other entrepreneurs were homeschooling their children, and I'd started reading some new material, like Free to Learn from Peter Gray. And so we started slowly tiptoeing into this new territory. Kaleena: So we were like, we're going to pull our kids out of school for a week and go to Yosemite. And I don't care what the school's going to say, we're just gonna go do this. So we're gone for the week, we forget the kids' homework. We think it's going to be a catastrophe. We have this beautiful family vacation. The girls, and we, learned so much together just about the park, about nature. We're doing open air bus rides, and all the things. We're doing campfires with the rangers. We are learning in real time, and making incredible family memories. Kaleena: And so then after a week we get home, and what's waiting for us? A week's worth of homework. And just the fear, and the anxiety sets in and its like panic in my house. And so I start unloading the car and Aaron's like, I'm gonna sit down with the girls, we're gonna knock out homework. Kaleena: Our oldest, Maddy, is stressed. She has to learn long division. They're gonna go over long division this week and she hasn't done it, and this is so terrifying. No exaggeration, Aaron sat there for two hours with all three of our girls and knocked out a weeks worth of work, including teaching Maddy long division. Where she could just sit and independently do problems. Aaron: Its such a fun conversation with you guys, because you guys could've written a couple chapters of our book. Kaleena: Right. Aaron: The same problems you guys are talking about is what's there. We discovered some of it by knowledge, some by seeing it. Those couple hours when we got back, it's the four hour work week principles. If you're really focused and you have no distractions and you're going to the task at hand in the most productive manner, you're gonna be able to finish a whole bunch of stuff in a short amount of time. Aaron: One of the big problems with school like what you said, is that they teach in one method. Which is going to be slower than the fastest person in class and faster than the slowest person in class. So it's really only the perfect speed for a few of the students. And it's only in that subject. So it's not the most efficient way. Aaron: The most efficient way to learn is as fast as that individual can learn. Maybe this kid has to go over perimeter and area ten different times, but in this other subject they get it like that. And so the way we have it set up is that it's that quick focus and then - I take Maddy back to school the next day. We drop her off and she's relieved. We got to pick her and and we go, "Hey how was your day today?" And she goes, "Dad, I was the only one that knows how to learn long division, they didn't even get to it this week." Shane: Wow. Isn't that crazy? Aaron: It is. Shane: You know what's funny though? You still had to deal with all the stress and anxiety. She was so worried about this artificial deadline or consequence that society and the school had placed on her. It's subconscious, they don't know they're doing it. This fear and anxiety was over nothing. Shane: Where is the joy in just, holy crap I know how to do long division. That's miraculous, that we can do these mathematical things, and that's gonna pay dividends down the road. But she got to - what if she had just entered that weekend with, "Oh we just went to Yosemite. Hey what are we studying this week guys? Long division? Cool, let's figure that out." Instead of, "Oh my gosh if I don't learn this tomorrow I'm a failure." And all these consequences, and all these bad things. Shane: You got the result, but you had to deal with all the problems. When you could've just eliminated the anxiety and the problems. Kaleena: Right. Then the problem continued, because for the next three to four weeks the school was still going over long division and Maddy had mastered it and was bored out of her mind. Shane: And that's our daughter's problem right now. She's having the opposite problem. In her class in her grade, not that she's any more smarter or more capable than our son, but she's younger and she's the faster speed right now in her topics. Jocelyn: And she says she's bored. Shane: And she's bored out of her - she doesn't want to go to school. Jocelyn: Basically during a big portion of the day she takes accelerated reader tests, which I don't really have a problem with accelerated reader or anything like that, and I'm not saying anything bad about her teacher. Her teacher is catering to those who haven't mastered whatever it is she's trying to teach, and so because my child has she spends her days reading books and taking tests on them. Kaleena: Right. Oh I know. Shane: She's reading easy fun books and doing nothing. So it's just this weird environment. I go back to, school is not realistic of the real world. Shane: When I wake up every day, I'm looking at the next thing I've got to do to grow our business, to improve our marriage, to help our kids, to help the people in our community, to record podcasts for our audience so they've got something to spur them. I'm always looking at the next thing, there's never a time where I just stop and I'm like, I gotta wait for everybody else to catch up. Shane: That's not real, that's not how life actually works. Looking at how school functions - how old are you guys? Kaleena: I'm 36. Aaron: And I'm 38. Shane: Okay, so I'm 40. Jocelyn's about 30, so we're the same age. We talked to somebody a couple weeks ago, we talked to a guy who was like 31. Right? When we had a live event a couple months ago we had over a hundred people that had flown in for a conference that we put on. There was everybody in that room from age 30 to 60. Shane: But you go to school, and it's the only 18 years of your life where you're trapped with people who are the exact same age as you. And now the schools have become such bubbles. The seniors are kept away from the sophomores. And the sophomores are kept away from the freshman. Everybody's compartmentalized and even the arbitrary - deadlines are one thing - but these arbitrary, weird deadlines, like if you don't figure this out on time, not if you don't do something on time, it's just not real. It's just not the way the real world actually functions in 2000 and whatever. Kaleena: Yeah. Aaron: It's completely unrealistic and totally inefficient. Kaleena: Yeah. Aaron: It's the least efficient way to learn, is the way that they have it set up. It absolutely takes the fun out of it because they are forced to learn for a certain amount of time, all the time. It is so much less fun whereas instead of being excited about learning long division, it's like checking a box. Kaleena: Yep. Jocelyn: Exactly. Aaron: By doing classroom time less, now when they do learn, they want to. They love it. Because they aren't forced to do it all day long, they're choosing to more and more often. And they're getting to choose what they learn more. Kaleena: Right, we're not learning for a grade and we're not learning to pass a test, we're learning for the sake of learning. Which is totally different. This isn't me shooting down education, I love education. I think learning should be a life long journey. From the day that we're born, until the day that we die, we should be learning something new every single day. Not stop when we get a degree, not stop when we get all A's. It's absolutely crazy that we say, get that bachelor's degree and you're done. We're done learning? Are you kidding me? It's crazy. Shane: School's over. Jocelyn: That's just our natural tendency as people, especially as children. That's their natural tendency, to want to learn. Kaleena: Yeah absolutely. Jocelyn: And I think that sometimes in school we kind of stifle that. If we'd mastered whatever it is that we're teaching that day, read some books and take some tests. You know? Kaleena: Yep. Jocelyn: While that is learning... Shane: It fills the time to find something else. Aaron: Yeah, fill the time. Kaleena: Yeah, fill the time. Shane: Okay so let me go back real quick, and then we have bunch of questions. One of the great opportunities we have because we have an audience is, we reached out. This is a hot topic. I want to stress, too, that Jocelyn and I, we do work together in our business. You guys have divided this up. Shane: We both have been successful in our different business pursuits. But we have friends that homeschool from every economic status point. So there's no restriction, we always kill excuses. That's our number one mission in our podcast. Shane: Anyone listening to this, I don't care if you're just starting you entrepreneurial journey, I don't care if you've made it, I don't care if one of you is an entrepreneur and your spouse isn't, I don't care if you're both entrepreneurs, this is one of those things if you want to do it and it's important to you, you'll find a way. And if it's not, you'll find an excuse. So we just want to slam that door shut, and if anybody's thinking that right now, "Well that's great for you guys to talk about this. Shane and Jocelyn got this big podcast. You guys are doing real estate and stuff." No, there's no excuse not to do this if you want to. Okay? Shane: So when you guys made the call - just real quick before we get into a bunch of questions - where did you make the call? How did you make the call? Did you do it in the summer, Christmas time? Just out of nowhere? What was that conversation? How did you execute that? And how did you end up where you're actually homeschooling? Kaleena: Yeah, so a lot like you guys. We talked about it for over a year. Aaron was ready on week one. The minute I started the conversation, Aaron's like, "Pull the trigger, let's go, I'm in." Shane: "I'm ready to go right now. Let's do it." Jocelyn: He's with ya. Kaleena: Right, yeah. I, however, sat in a whole pool of fear for a decent 18 months. Freaked out. Like, my kids are going to be home all day, every day, and - Jocelyn: You're my soul sister. Kaleena: Yes. Like, I don't have a college degree. Yes, I built an amazing real estate brokerage, but what am I going to teach them? Am I gonna mess them up? How are they gonna socialize? If there is a question out there, I had it. And I was terrified of it. Jocelyn: Do you live in my head? Because I was reading the first chapter of your book, I'm like, "I'm pretty sure she was at my house this morning." Shane: Jocelyn, she gets this book, she just walks in here and goes, "I'm calling these people, we're talking to them, they're going to be on the podcast." And I was like, "Oh, what? What are we talking about?" Kaleena: What are we talking about? Exactly. Kaleena: So Aaron was ready, and I sat in and sat in it, and we had in incredible summer. So we ended the school year and it was pretty miserable. We went into the summer and we were living our best life, and we are living to the highest of our abilities. We're traveling, we're killing it at business, we're killing it at parenting, our marriage is thriving, and it's the middle of August and I'm writing a tuition check to send my kids back to school because I'm terrified of like, what are they gonna say? What are my friends gonna think? What's going to happen? Kaleena: So I put them back into school in September, mind you I get elected as the PTA president this year, I'm super involved in our kids' school. I volunteer, we're huge contributors. That's the other thing. You're like, "Oh my gosh all these people that depend on me, what are they gonna say? How are they gonna feel?" Kaleena: So we go from September into November and it was miserable. I can't think of very many weeks that I wasn't going to bed crying, our children- Aaron: She was so caught up though, like caught up in the moment. As soon as school started again, they were all 100 percent back in it. She was there, it was the long days, it was doing all the extracurriculars, it was setting up fundraisers and things like that. I could see that it was killing them. Kaleena: We were falling apart. We were self imploding, literally. Every day I was dropping them off and it went against everything that was in my gut. Shane: This is November right now for us- Jocelyn: I know we were feeling the same way. Shane: And when you said that, I thought to myself that is the exact experience that we have had. Jocelyn: We seriously hate it every day. We hate it. Kaleena: I know. I do know. Aaron: We ended up - it was an accidentally pushing it a little further... I saw what was going on so I scheduled three weeks of vacation in November. Kaleena: Yeah. Aaron: So it was coming up to November first and we realized that I was on a business trip somewhere, and Kaleena is getting ready to write the November check and realizing that they're only going to be at school four or five days that month. Kaleena: Right. We had a couple of business trips, and we decided to mix in going and seeing the volcanoes in Hawaii as an educational piece. So we were gonna be jumping across the country for three weeks and the kids weren't gonna be in school. Because there's also Thanksgiving holiday. It's parent teacher conferences though, and Aaron's in Florida working, and I just call him on the way to parent teacher conferences and I said, "Unless I get a different feeling, I think I'm pulling the kids out right now." And he's like, "I've got your back, I support you, I'm so proud of you..." Whatever. Kaleena: I walked into parent teacher conferences, and the first one was for our oldest, Maddy. And she was a fourth grader. And the teacher said, I'll never forget this conversation because it just solidified what I was doing that day, she said, "Your daughter is incredible. She's so amazing, all A's, the kindest girl in the class, helps people that are below her." All the things you want to hear as a parent, and then she followed it with- Aaron: Reading at a seventh grade level. Kaleena: Right, she's a brand new fourth grader reading at a seventh grade level. And then, I can still hear it in my head, "But, we need to push her a little bit further. We need to get her where she's reading at an eighth grade level. Let's just push a little bit more." Kaleena: And I just kept hearing, "But, but..." And I'm sure she went on and said a lot of things, but all I heard was "but." And I'm like but, nothing. She's having anxiety attacks every day that I'm bringing her to school and she's an all A students. But you want more? Kaleena: I just looked at her and she was like the nicest, sweetest, kindest, great teacher. And I said, "Thank you so much. Maddy's not coming back, I'm starting to homeschool." Jocelyn: Hmm, ouch. Kaleena: Right? And then I did the same thing - honestly the kindergarten and first grade teacher, she was like, "We wish we could do the same with our kids. If there was a way we could make that happen we totally-" Shane: I'm sure everybody had an opinion. Kaleena: Oh yeah. Everybody's all in or thinks you're absolutely nuts. There's very few middle ground to this. Shane: Yeah. Jocelyn: We're used to this. Kaleena: Yeah, you know exactly. Jocelyn: When we decided to quit our jobs in rural, south Kentucky in the middle of the school year, people thought we were absolutely nuts. Shane: People thought something had happened, people came up to us like, "Is your marriage okay?" Kaleena: Right. Shane: "Is one of you getting indicted for something?" We went home one time to Thanksgiving that year and Jocelyn, God bless him, her grandfather came up to me after dinner and we were getting ready to drive back home across the state. And he reaches out, he's old school, he's an old coal miner guy. He was going to shake my hand before I leave, and I looked down and he had put a 20 in my hand, and he goes, "Now son, I know you're not working now, so you need some gas money." And I'm like, "Bro I made last month as much as I made in a year teaching." But he didn't get it. Kaleena: Oh really. Shane: They just- Kaleena: Right no, they don't get it. Shane: If you do something weird like homeschool, like be an entrepreneur, do something to change your life even as radical as, we shouldn't work 70 hours a week because it'll affect our marriage, but isn't it what we're suppose to... Those things really get to people. Kaleena: Oh yeah. Shane: And they don't understand it or have the wherewithal to go do it. Kaleena: Yeah. Shane: So I could totally see - this is crazy too, I haven't had this moment in a while. Because we've been rolling now for six years doing what we do, right? But I remember when I read 'The Four Hour Work Week', when I read these other books about entrepreneurship and when I found people that had the guts to go be successful, or at least try and fail. Right? Shane: I remember thinking, "I want that." Kaleena: Yeah. Shane: And, "maybe I'm not to the point now where I can go all in, but I want that." And when you said, "She's not coming back." It just made me, again, feel that I want that. I want to have the guts to say that. I think we're- Jocelyn: If it were up to Shane this would've happened, probably year ago. Shane: You know what's funny though? Until both us are at that point, I think that's how marriage works. Kaleena: Right. Shane: The reason I don't do it is because we are not there yet, and that's an important part of the dynamic is you both gotta get on the same page. Kaleena: I think for me, I needed it to hurt that bad. Shane: You need a catalyst. Kaleena: I did, because, mind you this is us living our best life, but that doesn't mean it's easy. Just like entrepreneurship, homeschooling is the same. There are days when you are digging in deep, and you better remember those worse days that were behind you. I'm sure you thinking back at working for the school system. I'm sure you - Shane: What we look back on, for us, the nutshells version of our story is our son was being abused at a day care center. They were locking him in a bathroom for hours at a time to punish him in the dark. I found this out one morning, and was stuck between a rock and a hard place because I'm a teacher, there's 30 kids in my classroom, I have to be there. There's legal ramifications if something happens and I don't show up. Shane: So I dropped Isaac off somewhere where he could not stay for more than a couple hours. I asked my boss for time off, and my boss told me that I would have to handle my personal problems after work because she knew my son needed me, but my job needed me, too. That's the moment. Every day it gets hard, every day I think about that, I am like, "I'm not ever going back" Kaleena: Yes. Shane: That's where we are at school. When my kid is downcast, shoulders turned, saying he feels dumb, I can't send him there anymore. Kaleena: Yeah. Shane: That's what you have to reach back for. Kaleena: Yeah. It needs to - I'm really grateful for that pain, I am, because it is what reminds me that this is why we're doing it, this is why it's different, this is why we chose this lifestyle. The timing was perfect for us, even though it felt like a long drawn out process. Aaron: A lot of biggest decisions, we do wrestle with them for a long time. Even when it was entrepreneurship, it was six months or a year of telling Kaleena, "I need to start my own business, I want go do this and and be..." And when our second daughter was born six weeks early and I was staring at her in the incubator, that's when I was like, "Oh man, this is my fault, Kaleena was working nights, I was working days. I need to do something better for my family now." Aaron: There are a lot of those moments where we think we want to go, and we're learning, and it takes that bigger catalyst to go, here's the moment. And Kaleena was so close, and then it was putting them back in school, those feelings every morning were still there. The big catalyst of going, "Hey your daughter's perfect, but let's push her really really hard." And it was like, yeah. Shane: We've coached thousands of people through our community, and we've seen so many people succeed, so many people fail. Everybody's in between, like every journey. But the people who really have that catalyst are the ones that we find really make it the fastest, because... it's not just something you want. I want a lot of things, but I'm not gonna go do those things. Jocelyn: It works better when you don't have a choice. Kaleena: Yeah, absolutely. Shane: Even something as simple as, we encourage people to do all of their videos live because you have no choice but to get it out. You can stop on a recording. But you can't do that when there's people watching. Kaleena: Yep. Shane: When our kids are watching, when our spouse is watching, when we're watching each other, it just pushes you to a whole new level. So we've talked a lot about some definite benefits, especially for entrepreneurial people who want that freedom lifestyle doing homeschool, but like everything in life it's not all sunshine and rainbows. A lot of times when you make decisions, it's not that you're really even making a decision on which one's the best. Which set of problems do I really want to deal with? Kaleena: Yes. Shane: So what are the, just from a general- Jocelyn: What are the challenges, let's not say problems, let's say challenges? Shane: -yeah the challenges, the negative things that arise when you choose to homeschool? Shane: How long we got? Kaleena: Right. No, that's not true. But I love that you say that's it's a different sort of - it's different challenges. Kaleena: Your kids are home all day for the most part, so just start there and really let that sink in to what that is. Your kids are home all day. So we've talked about all the pros that come with that, the cons are, if you're anything like I am, I'm an incredibly busy person separate from just being a mom. I have my own passions and my own stuff, so it's about finding a balance that works for our family. I think that's probably the number one challenge, is that not only are my kids living their best life, but that I'm not sacrificing my best life so that they can have theirs. Jocelyn: Yeah. Kaleena: Right? This isn't supposed to feel like, I'm giving up my life so that my kids can live their best life. This is supposed to be as a family, we are performing at the very best level that we can perform at. And if I'm not taking care of me and I'm not living into my best self, then all of that kind of falls apart. Jocelyn: Yeah. If I'm being really honest that is the number one hold back for me, that is the reason that I have been dragging around on this for approximately 12 months is because - we talked about this during the break, we just had a break a few minutes ago - but really what it is for me is that I am a very ambitious person myself. I am very interested in business, I want to do the business we are 50/50 partners, we do everything together. Jocelyn: While that's awesome, I can just see that my kids being at home all the time... when they want something and they're at home, they say, "Mom, mom, mom, mom." That's who they want. They know that I'm gonna do whatever it is they want me to do to get them off my back. Shane: Also that's biological, I think, to an extent. You know what I mean? Kid goes to mom. Jocelyn: Yeah. I'll be super honest, that is a huge concern for me because I don't like where we are right now because I feel like I have very little, I guess you would say, genuine interactions with them. It's all about "Get your homework done, get a bath, get ready for bed." Shane: "Get ready for this thing we have to drive you to." Jocelyn: Yes. It's like I have no time that I get to spend with them, so that bothers me. But it also bothers me, the thought that, what I feel is my God given reason for being on this earth, which is to help people figure out ways to get out of their daily grind, I feel like I need to be equally there for my children and equally there for that. So that's really hard for me. Shane: And you're also an introverted person. You recharge by being alone, and now we're having less alone. Kaleena: Yes, absolutely. Aaron: I think one of the challenges, too, is we talked about needing unschooling. Changing the old train of thought. The old train of thought is that the kid need to sit in a desk for eight or ten hours a day, and needs to be working the whole time or they're just being lazy. Right? Kaleena: Right. Aaron: So we have a lot of people that Kaleena coaches, and they get started doing it and go, "Well I do the curriculum and he finishes it in the first hour and then he just wants to go play all day." And we go, "Yes, exactly, and then you're supposed to let him." Kaleena: Right. Aaron: And then the parent is like, "Wait" and you have to unschool that and it's sometimes it's a challenge to them, they're like "Wait what do you mean?" Part of the problem is that old belief, when you do start to get those genuine experiences with your kids. After they finish that, it's like, what do you want to go learn about now? What do you want to go do now? When they get to see that they're in control of so much more of that, whether it takes them an hour or three hours to finish it and then they get to start having more control of their life. Then your time is a lot more of the genuine conversations, "How are you doing?" That sort of thing. Aaron: A change in mindset is a challenge for a lot of people. Shane: We have to remember, we both went to public school, we both got to this point. We have a friend who has a podcast called We Turned Out Okay, and it's hard even if you want to break free from it to break free from it. Because you start thinking about, well look at all the best memories of your life, they were kind of forced upon you because you were at school, but some of the best memories of your life are at school. That's just real life, its hard to let go of that. Jocelyn: I think it's to a lot of the known vs the unknown. This is something people struggle with with entrepreneurship, too. Your current life is not great but it's what you know, it's something known. Shane: And it could be very good, it's just not the highest level you could achieve. Jocelyn: Yeah, and the unknown is this new thing. Whether it be a new business, whether it be a new schooling method, whatever. Sometimes people just cling to what they're already doing because its something that they know, it's like they don't have to think about what could happen or what might not happen. I think that comes into it as well. Kaleena: I also think that it's a lot of work. It's like, you are having to be incredibly intentional with this lifestyle. In the same way that you're intentional about being an entrepreneur, you are going to need to be completely intentional about how your kids are learning. Now, that doesn't mean that all the work falls on you. Kaleena: Here's some really quick hacks, because Aaron talked about unschooling. There is this period for kids who are sitting in a school system, in a traditional classroom and have been for years. Like, my oldest sat in a school for six years from the time she was - we started early preschool. Right? Full day early pre school. Kaleena: We have to untrain that behavior, so is there this six month to year long period depending on how long your kids were in school, where literally you're gonna have to de-school them. Just breaking down those habits, those habits that I kind of feel are unhealthy habits, we had to break those down. Kaleena: I'm gonna tell you the easiest way to do that is just let them play. Give them freedom and let them step into being kids again. We really try to overthink it, I think, as homeschoolers. Like, they've gotta learn this, or we've gotta keep up with what their friends are learning in school, what they were learning when we pulled them out. That is not the point here. We are not pulling them out of school to teach them what they were just learning. We are trying to breed something different than what the school system was breeding. Kaleena: We want something different, therefore we have to do something completely different. So it's like literally taking a deliberate jump in the opposite direction. So if you can stay with that mentality in the first part of it, it really really helps. Shane: That's an amazing tip by the way. That blew my mind. That just crushes - it's taking the con, or the negative - Jocelyn: The challenge. Aaron: It takes the pressure off. Shane: And flipping it on its head, it just removes all those obstacles because we are all socially conditioned for a hundred years, five generations of people basically in a society, that your kid does this at this grade to 18 and this must happen, or you fail. And that's where all these challenges come from. These ghosts, we call them ghosts in entrepreneurship when we talk to people like, don't invent ghosts. Its not that we're inventing ghosts in this situation, we've been told the ghost stories our entire life. Kaleena: Right, yep. Shane: And when we want to do something different, we still remember the ghost story that's been told like it's real. And it just becomes this haunting this that one, keeps you from going into the forest in the first place. Or, two, keeps you anxious and terrified when you're passing through. Kaleena: Oh absolutely. Shane: Okay let me ask you this, what was the biggest mistake you guys made at the beginning? Because the beginning is the hardest part. Kaleena: Yes. Shane: Once you get past the beginning, y'all, it's alright. You can figure it out. So you're not going back, you tell them this, you show up Monday morning and you're like, "Oh wait, we're home, what do we do?" What's that biggest mistake the first few months that you guys made? Kaleena: So honestly going back to what I just said, it was really I planned too much. I put this really big expectation on what it was supposed to look like. So my plans was, because I had seen all these commercials all over the TV for like, K through 12, homeschool your kids at home, it's free. We're gonna give you a stipend, just sign up for our government assisted public school. You can school at home. And I'm like, perfect. That's awesome, they're gonna do all the work for me and I get to have my kids at home. Right? Kaleena: Okay so I'm sure there's a lot of good for those programs for other groups of people, and some of them might work like that and be awesome. The one in California was, you need to log, I think it was a minimum of five hours day. They were keeping attendance. You had to pass standardized testing. So I had this very grandiose, original thought of what my homeschooling journey was gonna look like and on day one it blew up. Because it wasn't what I wanted. Kaleena: So here's what I did that people think is absolutely crazy. I just took the next six months off. I would get up on a Monday and I would ask my kids, "What do you want to learn?" And then we would write it on a white board, and then we would go learn those things. And I literally kept it that easy. Kaleena: And if we had a trip coming up we would learn about where we were going. If they would ask me a question when we were driving down the road, I would hand my 11 year old my phone and I would say "Google that, let's learn about that right now, let's answer that question." Aaron: You guys did a lot of Khan Academy. Kaleena: Right. And we would play around with different curriculums and different apps and stuff that were out there. So, Khan Academy is great and it literally takes you from preschool, where you can get a masters, they take you all the way through college on Khan Academy. Every program, every class. Amazing teachers. The whole thing. Kaleena: So I'm looking at that, I'm looking at Adapted Mind. We're doing some time for learning, I'm downloading apps. I'm familiarizing myself with programs that are out there, and I'm just kind throwing them at my kids. "Hey try this, how does this work for you?" And I set up, I made this thing called the buffet of learning, where I would just set out their computers every day, and set books and activities and things, and just let them pick, what do you want to do today? What are you gonna do in your hour today? Kaleena: And we just played. I didn't put a lot of conditions on that. I wasn't trying to see a result, I just wanted to get to know how my kids learn and what they wanted to learn. Shane: I love it. Aaron: Yeah. Kaleena: And it changed everything, really. Aaron: So much of the book is trying to encourage people to find their way. Try this, then try this, try this. Your situation might look a little different than ours. Kaleena can individually tell people, break it out. But a big concept at the beginning was learning life skills, the stuff they don't really teach in school. The value of money, making good risky decisions. There's a lot of stuff out there. So when we go on the trips to Canada, converting Celsius to Fahrenheit and things like that. Aaron: So part of that mindset, too, was the shift in going, alright let's learn some life skills too. When you do go on those trips, when you go to Jamaica, things like that. There's still other, worldly things that they get to learn. So it was a lot more of a focus on learn all that stuff while she was experimenting with the book work balance. Shane: It's amazing. This sounds like, it's the flip your life blue print. It's exactly what we tell people. People always want to come into the flip your life community, and they say things like, "If I can get my idea and I can get my product and it works then I will continue," or, "If I just had the exact plan and I knew this is what I need to do to be an entrepreneur I would do it." That's big objection. Kaleena: Right. Shane: That's not how it works, that's not how business works. You have to try it and get crushed, or try it and succeed and fail. You have to go out and do. One of the things we encourage people to do is, your idea doesn't matter in the beginning, you just have to go do it to learn all the foundational stuff. And then your next idea gets better. I heard one guy say, "When you start this you're going to suck, but if you're doing it you're going to suck less, and eventually you'll suck so little that you'll actually be kind of good, and then you'll get to great. Kaleena: Yeah. Shane: That's kind of like what you're saying here. Our big thing is, the only thing we've talked about lately is what curriculum are we gonna use? What product are we gonna sign up for? Shane: That's not even the right question at all. You won't know until you try. Kaleena: That's the thing is you won't know and here's the other thing, what works for you in September, it may no longer work for you in May. It is constantly evolving and changing. You have to just be, in the same way that you're flexible with your business and you're constantly listening to the client and figuring out what the trends are setting. All the things, right? And then you're also doing the same thing with your kids, going oh this is what we're into. Kaleena: So our oldest Maddy, when we started this, was all about coding. Coding, coding, coding. Building web pages, marketing, she was so interested in it. So we found Hackingtons - it's like a hacker lab. So we would take her to classes at Hackingtons and she would learn how to code through them, and she would come home and she would do Minecraft. She would do all these different things to learn how to code and perfect that skill. Kaleena: And after three months of just passionately coding, she's done coding. She was just done. And I couldn't believe it, I was like "What? No you're gonna be a master coder, you're gonna build the best websites and the best apps. And you're gonna become a millionaire doing it. What do you mean?" And she's like, "I'm done with coding, I'm not really into it." And she started sewing. So I bought her a sewing machine and she started sewing. Kaleena: Because she was 10 and she's trying to find her way, and if we provide this environment for them then instead of finding their way at 30 or 40 or never like so many of us, we are providing this environment that maybe when she's 18 Maddy's gonna know what she masters, what she's passionate about, what she's so good at. And she's gonna be, 10, 15, 20 years ahead of all of her peers. Aaron: The old mindset was push and push and push them. Now if next month she decides she doesn't want to sew anymore, like right now if there's a hole cut in anything we go hand it to her and say, "We need you to fix this." Or her sisters say, "We need Maddy to go sew it." Kaleena: Yeah. Aaron: She's good. And Maddy's also started a bunch of little business that have been successful. She's a total entrepreneur at heart already. But the big part is, next month if she wants to do something different, instead of getting discouraged and going, "Oh she doesn't follow up with anything." It's like going, "Okay, let's see what's next." Aaron: They did TaeKwonDo for a couple years, they loved it, and all the sudden they were like, you know what I think we want to do dance or something instead? And as parents we're used to going like, "No you have to keep going." Now we try to understand and we're like, "Alright cool, let's find your passion." Aaron: Because as an entrepreneur, and as adults, if we didn't like something anymore we wouldn't do it anymore. Kaleena: Right. Kaleena: How many times have we drawn businesses, Aaron and I had seven failed business before we had a successful one. What if we had just stayed in those failing businesses instead of walking away from them and starting it new? Like you've just gotta keep throwing it at the wall. And it isn't about being lazy, and not pushing my kids for excellent. It's actually the exact opposite. It's really encouraging them to step into who they were created to be. Kaleena: I think that that's a thousand percent about the environment. They just need our support. They need us to facilitate that. It's not about doing it for them, that's the last thing you want to do. They need to - Shane: It's also not like, "Stay in your lane." There is a point where some of that's valuable, like okay I do have to push past something that's hard. Kaleena: Right. Shane: That's not the same thing as losing interest. Totally different. Kaleena: Yeah. Whenever I think that this is, "Oh I don't want to go through it because it's a challenge," or, here's the other big one, "I don't want to go through that because I'm scared and fearful of what's on the other side." Whenever I think it's fear based or challenge based, there's a little more motivation. Right? Like you just know your kids, or hopefully you know your kids. That's what- Shane: Or you will. Kaleena: Or you get to know your kids, I guess. Because I didn't. I didn't know that fear was driving my kids in so many areas. It's like learning that, learning how your kids respond to certain things and then providing the correct amount of motivation and the right environment so that they can learn. Shane: So what you're saying is, in reality, that the fear for us is - and this is a weird fear for us because literally we both have masters degrees in teaching children. Jocelyn: Yeah. Shane: Like honestly, she's elementary, I'm high school. You would think that we'd be like, "Oh we got this." Jocelyn: We got the teaching part. Shane: But the fear part, really for us is, we sit and think back to kind of where we were teachers and we were teac

Having a hard time finding paying customers / members? Maybe you havn't accurately narrowed down your target avatar yet. Listen in and learn more how to do this as we talk to our guest, Flip Your Life community member and Christian Counselor, Tawnya Kordenbrock. Tawnya has been married for 35 years with two adult sons and one grandson. She is a licensed professional clinical counselor in Northern KY with a solo private practice called A Renewed Life Counseling, where she helps adults who have come from a background of abuse, neglect, or chaos and feel stuck in anxiety, depression, and relationship patterns. She started her blog more than 4 years ago, ARenewedLife.com, where an online course called, “Claim Your Calm,” is offered for those who struggle with anxiety learn how to bring peace to their mind, body, and spirit. Having blogged this long, Tawnya is now ready to take the next step towards a more recurring and passive income. Join us as we talk about strategies that will help our guest to overcome her current online business roadbump. We'll be sharing our insight on digital coaching, what recurring revenue is and how to make it work without having to overextend your efforts. If you're stuck deciding what to do, if there's a push and pull between what you want and what the customer wants, then stick around and get ready to take action! [Tweet ""There is no perfect path to success." - Shane"] [Tweet ""Don't force yourself to do what's burdensome, do what feels light." - Jocelyn"] You Will Learn: What is digital coaching Recurring revenue strategies Creating a Facebook group vs. your own community area Tips on one-on-one calls Plus so much more! [Tweet ""Give the people what they want, but you have to do what's right for you too." - Jocelyn"] [Tweet ""Think outside the box to serve your people." - Shane"] Links and resources mentioned in today's show: Tawnya's Website / Blog Flip Your Life community Flipped Lifestyle's Patreon Page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Kevin.  "Why is my sales funnel not converting?  I'm getting emails, but no sales.” Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: This week's success story is from Marie, and Marie's headline in the success of forums said, "Itsy-bitsy Success," with a little smiley face emoticon. I love this because a lot of times, that is what we need.  All of us.  There are days that I don't get things done, and I just need one itsy-bitsy success, just as Marie said. Marie writes, "I actually managed to write up and complete this week's action plan.  This is actually a huge victory for me, so I wanted to celebrate it." And then she said, "Dances happy dance," like in quotations marks there. Good job, Marie.  Sometimes, when you are in a funk, you just need somewhere to go and do something.  That is what our action plan forum is for.  Everybody posts on Monday what they are going to do that week, what they're going to get accomplished, and then we hold each other accountable to make sure that we get it done.

Today's guest is a rock star in our membership community. Here for another round of high energy, next level action is Flip Your Life Hall of Famer, Jeanette Stein. Jeanette is a wife, mom to 6 wonderful kids and is a former high school math teacher with over 17 years of teaching experience. She began her online journey about 6 years ago when she needed something new to learn, starting with Dreamweaver, then Blogger, then WordPress - mostly by herself. Not wanting to choose between her family and career, she used all her new skills into creating her own website, HighSchoolMathTeachers.com where she sold lesson plans to Algebra and Geometry teachers. In her site's infancy stages, there wasn't really much money coming in and she knew that there must be a way to gain traction. After hearing about Shane & Jocelyn, she decided to join the Flip Your Life community and everything else was history. Moving all of her lesson plans into a membership community almost two years ago had made all the difference and brought her site full circle. She has since quit job and had gotten amazing opportunities that wouldn't have been possible had she decided to quit early on. You know what? The fun doesn't stop with good sales metrics, because there's always room for growth and we're here to help her take that next step, so join us as we help Jeanette focus on marketing strategies to boost sales. You seriously do not want to miss this! [Tweet "“There is always a way to make money.” - Shane"] [Tweet "“Make sure that you are not going above & beyond what you want to do.” Jocelyn"] You Will Learn: How much to spend on Facebook ads Going deeper into our Profit First Budget Good is the enemy of great argument The advantage of knowing your customer's lifetime value Why you should consider doing upsells Plus so much more! [Tweet "“Think about the next peak so you can get through the valley.” - Shane"] [Tweet "“Start it small, when it works, go ahead and put more into it.” - Jocelyn"] Links and resources mentioned in today's show: Jeanette's Website Jeanette's first guest call Jeanette's second guest call Shane & Jocelyn on SPI with Patt Flynn Experiencing guilt over growth? Here's Shane's thoughts on contentment Profit First Accounting + More Jessica Larrew's Website Disney's Magic Kingdom Review Flip Your Life community Flipped Lifestyle's Patreon Page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Derek.  Derek says, "How do you work when your kids are at home during the summer?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's a success story comes from Lily, and Lily writes, "I got my first testimonial today!" "I just wanted to let you know that I got my first testimonial today after piloting my membership site with beta testers on and off for the last 2 1/2 months.  Thank you for your constant support." That is awesome because testimonials can make or break an online business.  You only need two or three really good testimonials on your sales page to really start converting sales.  Good job, Lily!

Need help with goal setting and focus on your online business? Listen in as we discuss this topic to help today's guest. Stepping up to take action are Flip Your Life community members & best friends, Kellie & Randi. The dynamic duo currently are full-time working professionals, married, and each have three children. Kellie works as a health psychologist, while Randi is a CPA/college professor. A few years ago, they became super interested in nutrition and healthy living, so they obtained a health coach certification. After multiple life events, the constant juggling of family and career life balance, they are now ready to dedicate themselves to turning their online business dreams into a reality. They are just finalizing their website, and haven't built a significant online presence yet at this point, but are determined to create a platform where they can have a broader reach and help women develop a healthy habit change. The struggle now is which path to take, since health is just too broad a target. Join us as we help Randi and Kellie align their goals, maximize content effectivity, and tips on how to start their own podcast where they can support women in the throes of work and motherhood. Let's get to work! [Tweet "“There is no reason to sit on content.” - Shane"] [Tweet "“Pro tip: you can always change it later.” - Jocelyn"] You Will Learn: How to start a podcast Content Creation: The advantage of branching out Facebook Challenges and warming up your audience Pricing strategies for when you're just starting out Plus so much more! [Tweet "“It's difficult to convince people that you can fix everything in their life.” - Shane"] [Tweet "“It's far easier to choose, focus & work on one task at a time” - Jocelyn"] Links and resources mentioned in today's show: Randi & Kellie's Website Flip Your Life community Flipped Lifestyle's Patreon Page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Amy.  "What are the pros and cons of having a free Facebook group?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: This week's success story comes from Veronica Lopez, who has been on the podcast before.  She writes in the success story forum, "I have a huge success story.  My automated webinars are working.” Veronica says, "In January, I posted a rant/rave encouraging everyone to dive into webinars.  I recently had a chance to speak to Shane and Jocelyn in a podcast episode, and my action step was related to diving into automated webinars.  I jumped in with Easy Webinar on Monday evening.  The platform is pretty easy, it took me a day to play around with the system, re-record my webinar and set up a Facebook ad to send people to register for it.  The first automated webinar ran last night, and another one ran tonight.  I had six attendees and two sales from the training. I had another sale just from the ad.  That's three sales on a $187 course. Basically, the software and the ad is now paid for, and the rest will be profit. If you have a webinar that is working, don't delay.  Get the automated set-up pronto.

Want to know more about creating product tiers in your membership community? In this episode, we will discuss this strategy with our our Flip Your Life guest member, Joe Muench. Joe is a pharmacist who works in a hospital's intensive care unit, and has been practicing since 2000. His wife Daphne is an elementary reading teacher and supports him in his online business through brainstorming and doing all the editing. They spent the first year building their audience with their podcast, but didn't have a product yet. At the end of the first year, he wrote a book, called “A Pharmacist's Guide to Inpatient Medical Emergencies” to teach hospital pharmacists and residents what to do during a "code blue" in the hospital. On September 2016, Joe pre-sold and then launched the beta version of his critical care pharmacy academy - intended as a recurring membership site. The membership successfully launched by December 2016 and has garnered him over 90 members to date. Joe and Daphne are wanting to flip their lives by growing their online academy, so they can have the flexibility to spend more quality time with their two kids. They also want to foster the entrepreneur mindset as the children, ages 9 & 7, have expressed interest and had created websites of their own. Join us as we help Joe decide how to deliver different product levels in order to get more people onboard. We will share our insight on the advantages of using pricing strategies and get a deeper understanding on customer lifetime value. There are huge nuggets of online business wisdom that will help you take your online business to the next level in this episode. Time to get things started! [Tweet ""You gotta have an anchor sitting on one side of your product." - Shane"] [Tweet ""Give them a 30-second pitch, not a major pitch fest." - Jocelyn"] You Will Learn: What product levels to offer Understanding your customer's lifetime value What your upsell looks like per product level How do you calculate the lifetime value Plus so much more! [Tweet ""You always want customers to step up to the next level." -Shane"] [Tweet ""A product's lifetime is over when it's no longer accurate or relevant." - Jocelyn"] Links and resources mentioned in today's show: Joe's Website Flip Your Life community Flipped Lifestyle's Patreon Page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Sarah.  Sarah says, "I have lots of ideas for an online business.  How do I research which one is best?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: This week's success story comes from Brenda, and Brenda wrote in the Success Forums in the Flip Your Life community, "I started an art teacher group challenge, and it was a success." Brenda says, "I wanted to share that yesterday, I put together a five-day art teacher drawing challenge, and I have 47 art teachers registered to do the challenge, 47 people on my mailing list, and my Facebook group, art teachers teaching art is at 120 members.  I was able to automate the entire challenge with email.  Now, I will try to do a video each morning in the Facebook group to ...

We are super pumped to introduce you guys to Lynda & Kevin Malleck, our Flip Your Life community members and wonder couplepreneur behind the healthy lifestyle kitchen website - themalleckfamily.com Kevin & Lynda live just outside of Washington, DC in northern Virginia. They have been married for over 17 years and are the parents to a sweet teenage boy named Colin. Lynda's background originally started in education, but she later shifted her interest to business. Kevin, on the other hand, is an awesome Head Chef, who at some point even managed his own restaurant. Lynda realized that they had to reassess their current lifestyle after her sister had been diagnosed with ovarian cancer. They decided that it was time to focus on living a healthier lifestyle and make wiser food  choices. This was when Kevin brilliantly created delicious dishes that were way healthier than their traditional counterparts, and they soon found themselves losing weight almost effortlessly. They documented this transition and had set up a website to host their blog and sell their cookbooks. They had sold paperback versions of their cookbooks and are now looking into generating a steady income stream by offering their digital products as well. They also  want to show Colin the limitless possibilities that online business creates, and encourage him to become an entrepreneur too. Which brings us to the question at hand. What should they focus on to build the business to fit the membership model? We're going to dive in deep and share insight on how to attract your avatar with your own unique backstory, where to get emails for your email list, how to  overcome brand identity problems and a whole lot more. This is a really fun episode with tons of gold nuggets of online business wisdom, so join us and let us help you take action too. [Tweet ""Your story is what actually makes you unique in any space." - Shane"] [Tweet ""Concentrate on getting consistent content out." - Jocelyn"] [Tweet ""Getting people to buy is validation that you're striking a pain point." - Shane"] You Will Learn: How your story sets you apart from your business competitors Where do you get emails and how to grow your email list What you can learn from checking the competition How to overcome brand identity problems What is the "Challenge Model" Plus so much more! [Tweet ""Just go ahead & create, see if it catches on. If they like it, then keep going." - Jocelyn"] [Tweet ""You can't change everything in the past, so reflect and evolve moving forward." - Shane"] [Tweet ""Make sure people are relating to you so they will follow you in the future." - Jocelyn"] Links and resources mentioned in today's show: Kevin & Lynda Malleck's Healthy Food Website US History Teachers Elementary Librarian Flip Your Life community Flipped Lifestyle's Patreon Page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Sheldon, and it is, "What should I do to get more conversions on a Facebook ad with a relevancy score of seven?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week:

How do you start an engaging online membership community where people come and stay month-after-month? That's what we're going to be analyzing with you and Kristin today. Joining us on today's show is a Private Mastermind participant and fellow educator, Kristin Houser. Kristin is currently working and researching as an Elementary School Instructional Coach. She has been in the education scene for about 13 years now, 7 years as a Classroom Teacher and 6 years as an Instructional Coach. She specializes in helping teachers maximize their potential and enable them to improve their way of teaching. During her transition from classroom teacher to instructional coach, she had been searching for content and possibly a community, where she could get the extra boost that could help her in her own coaching journey. Having found little information online, she decided to create a place to provide a solid resource for other coaches that she had wished to have while she was just starting out. Kristin wants to take her 6 years old blog a step and a leap further. More than just making some stable and recurring income, she wants to create a place where these professionals can get together and have a community. It's going to be a super action-packed day, AND it's also going to be a lot of fun. Don't miss it! [Tweet ""Everyone starts something at some point and they need mentorship." - Shane"] [Tweet ""The process always takes longer at the beginning than it will later down the road." - Jocelyn"] You Will Learn: How to set realistic expectations within your community Other ways to lead and serve your members When to move forward from the beta member testing phase Advantages of launching multiple beta test group layers How to decide on the content model to build your community around How to use free content to promote the membership community How to bundle a physical product with a membership site Plus so much more! [Tweet ""It's not about the time you're spending, but how you take control of your time." - Shane"] [Tweet ""Keep your beta group big enough to get ample feedback." - Jocelyn"] Links and resources mentioned in today's show: Kristin's Website Elementary Librarian Flip Your Life community Flipped Lifestyle's Patreon Page [Tweet ""A fulfilling life doesn't always revolve around the most money." - Jocelyn"] [Tweet ""Build your business by aligning what they want with what you want." - Shane"] Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Danielle, it says, “What do you do with people who never confirm their email address?” Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: This week's success story comes from Travis, and the subject line in the Success Forum says, “26 NEW Members! I just gave myself a $754 raise, here's how I did it!” Travis writes, “Hey Flip Your Life family! I did a 2 day push for $1 trials for my drop-shipping course and I'm very pleased with the results. I have 47 sign ups, 26 of those ended up sticking around and it gave me a $754 a month revenue bump! But the most exciting part about this is that my...

Want to be successful in getting new members join your community? Listen in on this episode and find out! Sharing her success and ready to take on the next level with us today is Veronica Lopez. Veronica is an Educational Consultant who works with K-12 teachers. For about nine years, she has provided district and campus workshops, serving teachers through one-on-one coaching. She has also provided one-off products through her website, http://math-lesson-plans.thinkific.com, and had successfully launched her membership program August of last year. As a teacher herself, it's been her greatest goal to provide quality content, support and service in order to make a difference in the education scene. When she launched her first online course last year, she had earned $16,000. This signature course of hers is aimed to help teachers with their state test preparation. Her most recent success, an additional 70 members to her membership community, is a testament to how her strategy has enabled her to scale the business. Now, Veronica is not stopping there. Her next move is still a mystery and that's what we're going to help her with in this episode. We'll be talking about some really cool strategies that have been tried and tested by Jocelyn, Veronica, and a lot of other members of our Flip Your Life community. You definitely shouldn't miss out, this might just get you unstuck and catapult you to the next level. [Tweet ""Webinars are meant to get people to raise their hand." - Shane"] [Tweet ""You'll never get 100% participation, that's just a fact of life." - Jocelyn"] You Will Learn: Veronica's webinar strategy Jocelyn's follow up recommendation Flipped Life Cycle Basics Inventory & calculating your effective hourly rate Plus so much more! [Tweet ""You don't just go grind and work forever." - Shane"] [Tweet ""It boils down to, 'Do you want a thumbs up or make money?'" - Jocelyn"] Links and resources mentioned in today's show: Veronica's Website  FL 86 - We help Veronica take her education business to the next level Flip Your Life community  Flipped Lifestyle's Patreon page Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Kathy, she says, “What are things that I should be looking for when I'm analyzing the data from my Facebook ads?” Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: This week's success story comes from Ben, and Ben's subject line in our Success Forum said, “I just got to 3,000 YouTube subscribers!” Ben says, “I love YouTube and I just hit 3,000 subscribes this week. I've also noticed that my Twitter and YouTube follows seem to track evenly with my email list numbers, although I have no way to confirm where the conversions are coming from, it's just a sneaky suspicion. I just wanted to step up to the brag table with my Flip Your Life friends, I love hearing all of your successes, keep up the hustlin'!” Well done, man! That is awesome. We don't just worry about sales funnels and sales in the Flip Your Life community, we talk about growing audience, getting subscribers,

In today’s Q&A with S&J, Kevin asks us: “Why is my sales funnel not converting?”   Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://flippedlifestyle.com/patreon Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on itunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

Need ideas on how to build your membership into an engaging community? Listen in as we discuss strategies on membership community to help our guest for today. On the Flipped Lifestyle podcast this week, we have the online entrepreneur behind ECHE Music, Simone Henry. Having been born to a family passionate about music, Simone grew up loving every aspect of it and used to sing in their church with her sisters. She was also fascinated with business and the internet, and went on to college and got a degree in Information Systems from business school. The Christian Jukebox was a wondrous blend of her many passions. She had gotten the idea after her sister emailed from Spain asking for help to find a recording of a song for the accompanying musicians to play during her performance. Simone did what any devoted sister would do, she scoured the internet but couldn't find a quality recording. She thought "there ought to be a place on the internet where I can get quality Christian music,” and thus, The Christian Jukebox was born! This was simply the beginning. She later relinquished The Christian Jukebox and had launched ECHE Music in 2013. Her latest venture intends to bring together indie Christian artists, helping them learn about the music industry so that they can better spread their positive message to the world as well as sustain their lives and ministries. Simone is determined to turn her current membership layout into an indie artist's nest. Her question now is, how does one create an engaging membership community? Join us as we help her take her Christian music business to the next level, share strategies to encourage member engagement even when being a conversationalist isn't exactly your strong suit. Don't miss it! [Tweet ""Don't panic if everyone is not talking." - Shane"] [Tweet ""Be the conversation starter in your community." - Jocelyn"] You Will Learn: The Results Driven Content Strategy How to turn a membership into a community The advantages of evergreen content: Automate and Rotate How to get your members talking even when you're not a great conversationalist Plus so much more! [Tweet ""People who don't get results will leave and forget."- Shane"] Links and resources mention in today's show: Simone's Website Flip Your Life community Elementary Librarian Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Marnie, she says, “There are lots of down-times in my niche. How can I make more effective seasonal offers to my avatar and boost sales year round?” Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's Success Story comes from Paul and he writes, “My initial sales funnel is a success!” “Alright, I just made new sales funnels based on who joined my list using which mini course. Now, this month alone, I've sold $203.00 in a la carte courses. I feel like the fly wheel is starting to turn. Maybe, just maybe, it will gain more speed and free me up to do what I prefer to do - teach - allowing me to pay for editors to post my backlog of content and ideas.” Awesome job, Paul! We love seeing momentum.

In today’s Q&A with S&J, Derek asks us: “How do you work when your kids are home in the summer?” Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://flippedlifestyle.com/patreon Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on itunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

Thinking of switching to a membership model for your online business? Listen in as we help today's guest create a sustainable and recurring income with the membership model. On this week's podcast, we have Flip Your Life community member and aspiring Canadian Actuary, Breanne Fried. Breanne is a 26 years old online entrepreneur from Canada, who has taken and passed 6 of her 8 actuarial examinations. Now, for those of you unfamiliar with the terms, actuaries are business professionals that deal with the measurement and management of risk and uncertainty. Her website, http://etchedactuarial.com, serves as her platform to share knowledge and experience she had acquired through years of studying and practice. She has created content that focuses on helping students pass their examinations and is now looking into developing this into a community to provide additional support - a place where students can go to find encouragement and motivation. Join us as we help her shift from her current model into the membership model. We'll be sharing tips on how to agitate pain points, maximizing ads through demographics and so much more. Let's get started! [Tweet ""What matters is you've been there & done that, now you can help other people too." - Shane"] [Tweet ""Don't get bogged down over the little details." - Jocelyn"] You Will Learn: The Blue Ocean Marketing Concept How to agitate your niche market's pain point Maximizing ads by choosing the right demographics How to build your online credibility Plus so much more! [Tweet ""Being alone is almost always a problem in every niche." - Shane"] [Tweet ""In this day and age, it's so vitally important to have good testimonials." - Jocelyn"] Links and resources mentioned in today's show: Breanne's Website Pat Flynn's Website Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: Patreon question of the week from our Q&A with S&J YouTube series.  This week's question is from Dr. Young.  Dr. Young writes, "How can I automate scheduling for my online business?  Like for my one-on-one coaching calls or other appointments?  This is so time-consuming.  How can I save that time?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's success story comes from Nikki, and that the subject line in her post says, "So I soft-launched my membership site yesterday, and..." That is a great headline writing, first of all, because that totally made me click that link. I had to click it, and Nikki says, "I have 12 members!!!!" And she says, "Three paid the annual fee, the rest paid monthly."  She did a soft lunch to a private Facebook group she had been running.  She has now done a Zoom call with them, gave them a private tour of the site, and they were super excited.  She says, "Tonight I roll off the site to a larger group.  I've been running a challenge on.  The message is slightly different for them, so I'm working on it today.  But onward and upward, baby." We know what happened after this.  She got a bunch more members.  Nikki actually was on the show.  We will put a link in that success podcast in our sh...

In today’s Q&A with S&J, Amy asks us: “What are the pros and cons of having a free Facebook group?” _____________________________________________________ Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://flippedlifestyle.com/patreon Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on iTunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

Need ideas on how to focus on your target niche market? Listen in as we help today's guest analyze his niche market to help grow his online business. We are really excited today because we have another one of our international members on the program. On air with us this week is Flip Your Life community member, Michael Hughes from England.   Michael is an Electrical Engineer by profession, but has had a huge interest in meditating, martial arts and health for most of his life. He has also been practicing his meditation for over 30  years and used to teach various practices like Tai Chi, Aikido and Jujitsu. He is married and has 2 children, whom he shares his passion with, he even managed to help his wife conquer her fear through meditation. He has been in the online space since for more than a decade and has since created a few websites. His main website, Quietmindsystem.com hosts his content that revolves around helping beginners understand the positive holistic effects of meditation on the mind and body. He has created an eBook and used to send out CDs to supplement his learners, however sales aren't coming in as they used to, so we're going to help him figure out what he can do to find his perfect niche market. Let the action begin! [Tweet ""Don't convince people to do your thing. Sell to people who already want it!" - Shane"] [Tweet ""People will follow you once you've proven that you created a result for somebody." - Jocelyn"] You Will Learn: Our thoughts on product cross-promotions What do people pay for How much should I charge for a product How to invigorate your email list Plus so much more! [Tweet ""Choose the path of least resistance for your online business." - Shane"] Links and resources mentioned in today's show: Michael's Website  US History Teachers Jeanette Stein's Website FL 93 - Jeanette's Success Story Disney's Magic Kingdom Travel Review Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: Patreon question of the week from our Q&A with S&J YouTube series.  This week's question is from Sheldon.  Sheldon says, "Everything I want to teach can be found somewhere online with a little effort.  How is it possible to sell content that people can find for free in other places?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's success story comes from one of our “Hall of Fame” Flip Your Life community members, Jeanette Stein. She says: "My site had too much traffic yesterday, (LOL) laugh out loud. I just had to share that I received an email this afternoon. “On a recent analysis of our servers issues were detected with extremely high memory usage coming from your site.  With this level of traffic, you require more resources than our shared plan can provide.” I have been working on increasing my organic traffic to bulk up my list for summer.  It looks like my work has finally paid off.  It seems some math geek Facebook trendsetters have been sharing my stuff. I need to upgrade my hosting; no more shared hosting for me. It feels awesome! That is an awesome success story from the community...

In today’s Q&A with S&J, Sarah asks us: “I have lots of ideas for an online business. How do I research which one would be best to pursue?” Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://flippedlifestyle.com/patreon Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on iTunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

Need ideas on how to drive more traffic to your membership site? Listen in as we help today's guest with strategies on driving traffic to her membership site to grow her online business. Setting the Flipped Lifestyle stage this week is one of our most engaging community members, Lea Saccoman. Lea is a proud mother of two teenage girls, and has been married for over 22 years now to her amazing husband. Their family lives in Boise, Idaho, which also happens to be the birthplace of her online business called, “Mom Knows College.” For the last 10 years, she has worked for an educational company doing ACT and SAT prep, as well as provide other academic tutoring assistance. Aside from her usual nine-to-five job, she also coaches clients with high schoolers, helping them understand the college planning process and admission. Now that she has become an expert in college planning, she wrote an eBook called, "Eight Steps to Finding the Best College Fit" and has already managed to sell these in the market. Lea's puzzle pieces are right on the table. Her website and avatar are in place, but she needs help on how to launch her membership - what's the process and timing to do this effectively? Join us as we share our strategies on how to drive traffic to your website, tips on how to start a beta membership, and creating & analyzing scarcity. Are you ready to take action? Let's get started. [Tweet ""A question being asked multiple times is a huge red flag that it can be turned into a product.""] [Tweet ""Action leads to result, but that doesn't mean you have to do it like someone else does it." - Shane"] You Will Learn: Cold ads, warm ads and hot ads How to drive traffic to your website Timing your grand opening Creating and analyzing scarcity Tips for opening a beta membership Plus so much more! [Tweet ""You want to remove friction while you are building your Know, Like and Trust." - Shane"] [Tweet ""Speak to people, figure out the problem, speak to their problems, then have solutions for their problems." - Jocelyn"] Links and resources mentioned in today's show: Mom Knows College FL 130 - Executor Help Network, Atty. David Harris The Solopreneur Hour [Tweet ""Do something, then simplify and master it." - Shane"] [Tweet ""If you have one direct path, you can later come up with more direct paths." - Jocelyn"] Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: Patreon question of the week from our Q&A with S&J YouTube series.  This week's questions as from Cathy B.  She writes, "There are so many options for building a website.  Which platform should I use to build an online business?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's success story comes from Joanne, and that the subject line in her success forum post is, "I can finally tell my husband I made money online!" "So I threw out a $5.99 entry-level product out into the world, and people bought it.  I've made $29.95 so far.  I know that is not so much compared to many of you, but it is my 11 cents moment." "As some of you know, I've been here since the beginning and it has taken m...

In today’s Q&A with S&J, Osha Compliance Help  asks us: “What should I do to get more conversion with a Facebook ad with a relevancy score of 7?” _____________________________________________________ Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://flippedlifestyle.com/patreon Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on iTunes:     https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too!     Facebook: https://www.facebook.com/FlippedLifestyle/     Twitter: @FlippedLS     Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

Need help understanding how to use keyword research and analytics? Listen in as we help today's guest, Flip Your Life member Valerie Roper use keyword research and analytics to target her niche more effectively. Thanks to her mother's influence, Valerie has found great interest in fitness and nutrition even at a young age. Unsurprisingly, she has now steadily built her credibility and expertise in Integrative Nutrition, Holistic Health and Fitness Training. She faced her crossroads a year and a half ago, when she had gotten engaged and later needed to go through a major surgical operation. As her wedding day dawned closer, she had decided to clean up her act and stay laser-focused to get back in shape quickly. Her efforts did not go unrewarded, at her wedding, she looked and felt amazing. This made her think about others who are likely struggling with the same problem, how do you live a healthy lifestyle and look amazing in your wedding photos? This turned out to be her calling, and now her website, ValRoperWellness.com, has turned into an abundant source of content for women who need help losing weight quickly and healthily by offering well thought out recipes and exercise plans to achieve their goals. Here's the problem, Valerie has been pouring her heart into creating helpful and informative content, but isn't getting the attention it deserves. So, we're going to help her out, share our strategies to get more traffic and take her wedding fitness site to the next level. [Tweet ""People search for their symptoms, they don't always know what the exact problem is." - Shane"] [Tweet ""Always lead your people to next logical step." - Jocelyn"] You Will Learn: Taking advantage of target market timing Importance of keyword research How does analytics software work Creating content vs. curating content Plus so much more! Links and resources mentioned in today's show: Valerie's website & blog FL podcast episode featuring Shon Gerber Evan Burse's Website Flip Your Life Community Flipped Lifestyle's Patreon Page [Tweet ""Your branding must be obvious so you attract the right customer." - Jocelyn"] [Tweet ""Get out there, build something that can make your dreams come true & help other people." - Shane"] Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: Patreon question of the week from Q&A with S&J YouTube series.  This week's question is from Lisa.  She says, "I'm having trouble determining if my product is a Need or a Want for my audience.  How can I tell?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: This week's featured success story is Karen.  She writes in her subject in the Flip Your Life forums, "My First Annual Member," with two exclamation points, not one exclamation point.  This is two exclamation points - like super excited. "I'm so excited to share that I've just had my very first annual member join my community.  I'm doing such a happy dance.  What you guys are teaching here really works.  Can't thank you enough, Shane, Jocelyn, and a whole Flipped Lifestyle community." Karen is one of our awesome members,

  In today’s Q&A with S&J, Danielle asks us: “What do you do with people who never confirm their email?” Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://flippedlifestyle.com/patreon Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on itunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!  

Need help on online business basics? Listen in as we discuss online business basics with today's guests and help they start their own based on what they are already doing. In this episode we have Brian and Mandi Stephens, a couple we met at Funnel Hacking Live a few months ago. Brian and Mandi are from Texas, have been married for almost 17 years now, and are blessed with two wonderful kids - Adrian & Gavin. Between the two, Brian is the expert in Internet Marketing, he has seen the huge potential to earn a sustainable income online. He also loves to do photography among other things. Mandi is a dedicated Special Education Teacher, whose love for teaching stems from caring for her daughter who has autism. Although new to the idea of online business, she has found inspiration to create her own membership site so she can help others communicate with their special needs child in a creative and fun way. Join us as we help this amazing duo go through the basics that will help them lay the groundwork to get their online business idea started. Everybody has to start somewhere. Tune in and this just might be where your “START” begins! [Tweet ""You get less friction when you split & assign tasks best suited to your skills." - Shane"] [Tweet ""It's not always about how much money can you make, but how many lives can you affect." - Jocelyn"] You Will Learn: Getting your online business started Building your online presence using Facebook Setting expectations and role organization Why you should attend LIVE events Plus so much more! [Tweet ""Go and see people live, go and shake hands, there's no substitute to real life.” - Shane"] [Tweet "“Your audience must see you as someone who gets what it's like to be in their shoes.” - Jocelyn"] Links and resources mentioned in today's show: Brian's Website FL 140 - Ryan & Hannah, the Australian couple-preneurs Elementary Librarian Screw the Nine-to-five John Lee Dumas' Website Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: Patreon Question of the Week from our Q&A with S&J YouTube series.  This week's question is from Bridget. Bridget says, "How do I improve conversions on my autoresponder? I am getting traffic and emails, but people are not buying. Help." Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's success story comes from Leah, and I tried to get Jocelyn to read this one on the air, but she totally refused because she said, "This ain't me." She says, "Here you go, you read the subject line." So Leah writes, "ERMAHGERRRD--" ermahgerd, you know like the meme, "... MY FIRST SALE!" in all capital letters with a giant exclamation point. "I lowered the price of my eBook a couple of weeks ago.  I've been running Facebook ads to get clicks in order to reach target later for my membership site, which has been simultaneously growing my email list little by little.  I'm offering my e-book and my autoresponder I am thrilled that I finally sold one.  I just sent a text to my husband, 'Made some big money online.  Ten bucks.  Giddy up!'" Good job, Leah, that is awesome.

Need ideas on opt-in targeting? Listen in as we help today's guest with strategies to align her opt-in traffic and target avatar to grow her membership. Joining us this week is an amazing Flip Your Life member with a huge passion for teaching, Cathy Middlestetter MA, RDH, EFDA. Cathy has been a dental hygienist since the mid 80's and has always dreamed of becoming a teacher. She has been in the dentistry field for over 3 decades and has been teaching college since 2007. She's a natural at helping aspiring students succeed in their academics. Cathy has 4 grown children, 3 boys and a darling girl. Her daughter is the reason behind her determination to crossover into the online business world. She created a website called, DentalTutor4Me.com, to reach out to students who are preparing for their board exams. Her membership site is a great platform to host her expertise in dentistry. She has a few members on her online community, so we're going to help her take it to the next level. We'll share our strategies with her so she can draw in more traffic into her website. Keyword research, lead magnets and pillar posts are but a few of the other topics we'll discuss on air. If you need a little direction to get past that roadblock in your online business or are still new to the terms, this will definitely give you a great perspective on what's possible online. [Tweet "Always be strategic with your content. - Shane"] [Tweet "Make your offers geared toward the kind of person you want to attract. - Jocelyn"] You Will Learn: What is keyword research How to apply keyword research data to strategically create content Setting up and maximizing your opt-ins What are "Pillar Posts" What is a Lead Magnet Plus SO much more! [Tweet "Most people want to be guided because they don't want to look for it by themselves. - Shane"] [Tweet "We all start somewhere, don't be upset by what you don't know, that's how you learn things. - Jocelyn"] Links and resources mentioned in today's show: Cathy Middlestetter's Website Elementary Librarian Flip Your Life community Flipped Lifestyle Patreon Page Flipped Lifestyle YouTube Channel Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: Patreon Question of the Week from our Q&A with S&J YouTube series.  This week's question is from Laura.  Laura writes, "How do I create an onboarding sequence on my new members understand what to do once they purchase my product?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's a success story comes from Rebecca, and Rebecca's subject in the Flip Your Life forums said, "Our first automated funnel is actually creating sales!" with a giant exclamation point.  Just a little background, we've been working with our people in the community on creating ad chains, and focusing on hot ads, warm ads and cold ads, and she's finally got one that is making money. "You will never believe this, but it has been since a week since we put up our hot ad, and we made two membership sales.  Our warm ad has generated 502 opt ins out of 6,291 reach over the past two weeks, so an 8% conversion rate.

Surprise! We've decided to create some extra special content to give our fans and listeners the latest scoop here at the Flipped Lifestyle and our Flip Your Life community.   On our first weekend special, we're going to share tips on outsourcing tasks and just taking back some control over your time. We also have a huge announcement of a long awaited project in the works to help you connect with us easier. We also have Flip Your Life member, Paul Cameron, sharing what happens when you take immediate action and how it leads you to success. Paul's post says: "My podcast just aired today, S&J suggested that I completely rework my home page at speedupmyjobsearch.com, make it less text-y, change my get started button from blue to red, remove the ads, simplify everything and use the testimonials more strategically - so I did. I haven't had a new member in 2 months, but last Wednesday I made all the changes they suggested, then Thursday I got a new monthly member on my $19 plan, Friday I got a quarterly coaching member at $297 and Sunday I got a new full monthly member at $49 - all out of the blue! None of them had seen me speak before, none are in my autoresponder, they were just my website visitors. To top it off, I started a 2nd membership site a couple weeks ago because the 1st one had been struggling so much, it's no where near done yet, but yesterday, someone just joined that one for $100. That's $450 in one week from websites! Very cool." [Tweet ""Look at your time, be intentional, because if you choose one thing you lose another." - Jocelyn"] You Will Learn: FL 142 Paul Cameron's recent success Flipped Lifestyle App update How to take control of your time Tips on outsourcing tasks What are opportunity costs? [Tweet ""Outsourcing doesn't need to be limited to online business, you can also use it in real life." - Shane"] Links and resources mentioned in today's show: SPI 265: Shane & Jocelyn Sams' and their AWESOME Advertising Strategy SPI 122 : From Teachers to Totally Rocking It Online - S&J's Success Story FL 142 - Paul Cameron's Featured Member Call Flip Your Life Community Q&A with S&J YouTube Channel Flipped Lifestyle YouTube Channel Flipped Lifestyle Kids YouTube Channel Flipped Lifestyle Patreon Page We would love to help you write the success story for your online business. To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post.

Need ideas to improve membership conversion? Join us as we help today's guest with strategies on how to improve his membership conversion. We're super excited to introduce, DriveStaff Founder and Technology Recruitment Firm President, Paul Cameron. Paul has been an IT Headhunter since 1998, and has delivered tons of speeches as a Job Search Coach and Motivational Speaker. He is also the Author of "Turning Interviews into Offers through Advanced Selling Techniques,” that teaches applicants easy-to-learn techniques to give them that edge to land their dream job. Thanks to almost 20 years worth of training and experience, he has become a widely established industry expert helping thousands upon thousands of job seekers get hired faster. He created SpeedUpMyJobSearch.com in 2014, a website that provides job search resources, employment opportunities and community to provide support for applicants young and old. Paul has most of the puzzle pieces in place, but we're going to help him analyze the rest of the pieces even further. Join us as we share our best tactics to incorporate testimonials into his website, strengthen his sales chain, and get his online business journey to the next level. Buckle up coz this might just be what takes to flip your life too! [Tweet ""When you keep going, it keeps that door open for success." - Shane"] [Tweet ""Keep things simple, and make it painfully obvious what you want people to do." - Jocelyn"] [Tweet ""Get out there, serve other people. People need you and what you know." - Shane"] You Will Learn: How to strategically use your testimonials What is a sales page What is an offer page Sale Funnel vs. Sales Chain Plus so much more! Links and resources mentioned in today's show: Paul's Membership Website Flip Your Life community Flipped Lifestyle Patreon Page Flipped Lifestyle YouTube Channel Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Patreon question of the week from our Q&A with S&J YouTube series: This week's question is from Rebecca.  Rebecca says, "Do you plan your content for the entire year?  How far ahead should I batch?" Click here to hear the answer to today's featured question! And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel. To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. Click on the image to Listen on iTunes: To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online! Success Story of the Week: Today's success story comes from Valerie. This is not actually a success story in terms of making progress for my business, but my husband and I have decided to follow in Shane and Jocelyn's footsteps, and downsize into our version of a Freedom Home.  We're going from a large two-bedroom, two-bath apartment with an office to a one-bedroom, one bath apartment with no office.  I'll be giving up an extra bathroom, and my beloved little office.  Deep breath. But we will be saving about $500 a month, and it is in a quieter location with a pretty view, and trees and a private access to a lake and trails.  I'm having a little anxiety, about moving into a much little space, and especially giving up my my office/work space/introverts getaway-- But I know we have to make sacrifices now to have what is really important to us later.  Now, we just have to be sure we make the most of it. That is an awesome story, Valerie.  We are so glad that you shared that in the community,

In today’s Q&A with S&J, Cathy Bendzunas asks us: “What are things I should be looking for when analyzing my Facebook ads?” Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://patreon.com/flippedlifestyle Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on itunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

In today’s Q&A with S&J, Marnie Ginsberg (readingsimplified.com) asks us: “What are some effective special events and/or sales for school teachers in the spring/early summer season?” Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://patreon.com/flippedlifestyle Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on itunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

In today’s Q&A with S&J, Dr. Bridget Young from babyformulaexpert.com asks us: “I've started doing paid consulting. How do you guys do all the logistics of your paid consulting from payments to scheduling. How do you automate the whole system to make it as easy as possible?” Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://patreon.com/flippedlifestyle Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on itunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

In today’s Q&A with S&J, Sheldon Primus asks us: "How can you get people to pay money for information that they can find free in other places on the internet?  Even if it's free but mediocre, wouldn't people rather pay nothing than something?"    Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://flippedlifestyle.com/patreon Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on iTunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

In today’s Q&A with S&J, Cathy Bedzunas asks us: “I have a dog niche, and although I have a huge audience on Facebook, most of the them are older, and can barely manage Facebook, much less any other technology.  Do you have any ideas for a tech-friendly platform I can build a product on for them? I tried a Kindle book, but many of them do not have a Kindle.”   Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://flippedlifestyle.com/patreon Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on iTunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

In today’s Q&A with S&J, Lisa Rung-Kolenich asks us:  “My life’s changed from living the artist’s way, and I would like to help others find their creativity. In a recent podcast, you talked about how people pay you to save money or make money, or to save time. I’m not sure how this fits into either of those. Also, you had talked about finding an avatar that is already looking for what you have rather than try to convince someone that they are your avatar, or to start doing whatever it is you are trying to do. I don’t have a website yet. Just an Instagram account. I’m struggling with this as I was thinking my avatar is someone who thinks they aren’t creative, but wants to be.”   Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://flippedlifestyle.com/patreon Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on iTunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!  

In today’s Q&A with S&J, Dr. Bridget Young (http://www.drbridgetyoung.com/) asks us: “Do you have any suggestions on how to increase conversion on my email autoresponder?”   Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://patreon.com/flippedlifestyle Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on itunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

In today’s Q&A with S&J, Laura Kebart asks us: “I want to create a little onboarding sequence for new members to my membership community. What have y’all done? What works best?” ————————————– Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://patreon.com/flippedlifestyle Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on itunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

In today’s Q&A with S&J, Rebecca Tervo of learnnonprofittaccounting.com asks us: “Do you plan your content for a whole year, or for 6 months? How does your process work?” Thanks for watching an Online Business Q&A w/ S&J! Would you like to ask Shane & Jocelyn a question? Become a patron to be on the show! Click here: http://patreon.com/flippedlifestyle Patrons get their questions answered each week and get to hang out with Shane & Jocelyn on a monthly Patron Community LIVE Q&A! Also, check out The Flipped Lifestyle Podcast where Shane & Jocelyn help entrepreneurs take their businesses to the next level live on the air! Listen on iTunes: https://itunes.apple.com/us/podcast/flipped-lifestyle-podcast/id902645131?mt=2 You can connect with S&J on social media too! Facebook: https://www.facebook.com/FlippedLifestyle/ Twitter: @FlippedLS Instagram: @flippedls To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!

Shane & Jocelyn discovered online business in 2012. In just one year they had their first 5-figure month of $36,000, and by September 2013 they both quit their teaching jobs to run their business together full time! Their AH-HA moment? FlippedLifestyle.com!

Membership sites are the best online business choice for predictable and recurring income. Listen in on today's episode to learn how to build and grow your own! Today we are talking about how to set up a membership site and the tools you need to know about so you can successfully make money online. Exciting News! Jeanette, a member of our FYL Community (and on FL55), messaged us recently sharing how she was making enough money with her WordPress membership site to quit her job! We'll cover all the tools you need to host your community. A forum is one of the core pieces that really isn't a complex plugin but gives you a lot of ability and flexibility to organize the conversations, resources and training your members will have access to. With a forum on your website (not a Facebook page or group) the content is under your control not under the control of Facebook. We'll go over some ways to protect your forum, allow people to pay you and how to manage your forum threads and conversations. Don't promise new daily, weekly, or monthly content, simply say there will be Regularly Scheduled Content. (this is critical!) [Tweet "People quit memberships because they stop getting value"] Two critical factors for member retention are community and accessibility to the Expert (you). Although they might come for the education or information they'll stay for the community and ability to get their questions answered. You will learn Why you need a website for your membership The best tools for a membership site Why to Use a Forum Plugin Types of Forum Categories Way to Protect Your Forum Third Party Gateways for Payments Managing Your Forums Content Strategy Procedures for Handling Customer Service Links and resources mentioned in today's show Flip Your Life Community Flipped Lifestyle Podcast 60 Jeanette's website algebra1teachers.com BB Press Paid Membership Pro Imember 360 Paypal Stripe Authorize.net BB Press Notify Canned Responses James Schramko Screw the 9 -5 Flip Your Nine to Five Live Event Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all. On today's podcast, we're going to tell you about how to set up a membership site to make money online. Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. JOCELYN: Hey guys, welcome to this week's show; it's special because I get to start it, yay! SHANE: Jocelyn gets to start the show, that's right. She usually doesn't like to start the show, but we are trying to push her out of her comfort zone a little bit here today. JOCELYN: Exactly. So, “Go introverts!” is all I can say. All right, today we are talking about membership sites and we started out last week by telling you why we originally did not like membership sites, and what changed our mind.

In today’s Q&A, we are helping Ryan understand what microphone and gear he should use for recording a high quality sounding podcast. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! Resources Mentioned in this Episode Today’s expert is John Lee Dumas from Entrepreneur on Fire John’s last expert QA Logitech ClearChat – Starter microphone, 7/10 sound, great value Audiotechinica ATR 2100 – 8.5/10 sound quality, all you need Heil PR40 – 9.5 /10 sound quality, go pro Presonus Firestudio Mixer – John’s Mixer Adobe Creative Cloud – Adobe tools including photoshop and illustrator Ecamm Call Recorder – Used to record Skype calls on a MAC Pamela Recorder – Record Skype calls on a PC Scarlett2i2 – Shane & Jocelyn’s Mixer (to hook up 2 mics) Do you have a question about online business that you would like to have answered on a future episode of the Q&A with S&J Flipped Lifestyle podcast? If you do, it’s super-easy to submit your question. All you have to do is text the letters ‘QASJ’ to the number 38470 and we will send you a text message back, with a link to our website where you can submit your question. That’s ‘QASJ’ to the number 38470. Send us your text and we will shoot you a link back where you can ask your question and maybe you can be featured on a future episode. If you are outside the United States or near a computer, you can also submit your question over on our website, at Flippedlifestyle.com/QASJ.

In today's Q&A, we are talking about what we do in our free time when we're not working on our online business. Do you have a question you want answered on our podcast? We would love to help you! Click here to ask your question! [Tweet "Don't let life pass you by while you're trying to build a better future."] Resources Mentioned in this Episode Chris Ducker's Tropical Think Tank The Flip Your LifeCommunity Let's dive into this week's question! JOCELYN: Hey y'all! You're listening to a Q and A with S and J. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to another Q and A with S and J. This is a special episode, we are going to have a few of these. We are on an airplane right now at 30,000 feet. JOCELYN: And we are trying to not fall asleep because we need to stay awake until we get to our destination so we thought we would answer some of your questions. SHANE: We are going to the Philippines to Chris Ducker's tropical think tank, thanking him right now and we have been awake for 24 hours. This has been a long, long trip and we got a couple more hours to go and we've got to stay awake so we thought, you know what better start than to answer a bunch of Q and As and how cool is it that we are doing this from an airplane. You can probably hear the engines rolling in the back. So today's questions comes from Chad and Amy and they write, “Hey S and J, it sounds like you guys work on your online business all the time.” that is true. Pretty much we do a lot of it. “What do you do when you are not ‘flipping lives' and working together in your online business? What do you each like to do for fun and fun together?” JOCELYN: Hey Chad and Amy, thank you for your question. We have actually been thinking about talking more about than we normally do and so if that's something you guys want to hear then be sure to ask us more questions about our lives. We don't mind to share with you. We actually have a lot of different interest. We do work on our online business a lot because that is a very passionate interest of both of ours. SHANE: We both actually have a lot of doing this so is kind of one of the things we do to enjoy. JOCELYN: But we also enjoy other things as well. I like to go jogging. I have a jogging partner that we train for races sometimes and that I something I really enjoy doing. I also, ironically, enjoy cooking so that sort of cancels each other out, right? SHANE: Jocelyn and I really don't do a lot of individual things together because we like different kinds of movies, different kinds of shows, all of that so we really don't do stuff like that together. I do like to play video games. I am 37 years old but I play video games. When I play video games I got a core group of guys that I play with, my brother and two of my best friends going way back from when I was a kid and just a way for us to get together. We are all busy, we got kids and we can get on there for about an hour and a half on Monday night and just kind of hang out and chill and have some fun. I also like to watch wrestling. I love professional wrestling. I like to read all the message boards and the news and the rumors. And one of my best friends who is also an online business, he is a huge wrestling fan so we talk about wrestling probably way too much during the day where we should be actually working on our online businesses. But those are some things we like to do. We both love to go to the gym. I love to lift weight. I don't run. Jocelyn tries to get me to run but I only run when I am being chased. That's what I would say. But I do love to go lift weights but I love to swim too. JOCELYN: But most of all We really enjoy working ...

In today's podcast we're going to talk about four traps that people fall into when starting out in online business. When first consuming education and getting started you'll often hear conflicting or focused content that is trying to drive you to a product or course. This has caused a lot of stereotypes that keep far to many people from succeeding simply because they have the wrong expectations. [Tweet "You need to be somewhere... before you're everywhere "] You will learn You don't actually have to “be everywhere” Why starting an online business isn't really free How “free” is actually holding you back from succeeding. The art of working on the right things instead of just working really hard. Why there are no magic bullets for success in online business. Links and resources mentioned in today's show The Flip Your Life Community Evan Burse - The Cartoon Block Pat Flynn “be everywhere” Flipped Lifestyle Podcast #14 Myth of the Zero Cost Online Business Jessica and Cliff Larrew - Selling on Amazon Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle One hour after my very first, paid e-book offering went out, I had a 15 dollar sale. Now the whole truth is, 24 hours later, three books have been sold and that is super-awesome too. Just to share the big win and acknowledge the win in process of getting things done and being consistent till things play out. Thanks so much to Shane & Jocelyn and those of you in the Flip Your Life community who inspire me to keep moving forward to flip my life and my service-based business upside down. Jessica Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all, on today's podcast, we're going to tell you the truth about four online business myths. [spoiler title="Click to View Transcript"] SHANE: What's going on guys, welcome back to the Flipped Lifestyle podcast. It's great to be back with you on this Tuesday. There are a lot of myths and false assumptions about starting an online business that we hear every single week. People will write us, and they'll have preconceived notions about what it takes to start an online business. Maybe they've found some "guru" or somebody else that's told them, you can do this, this, this and this and it's all a pie in the sky and it sounds great. But then they get into it and they realize, 'Wait a minute, something's wrong here, I don't think that person told me the truth.' A lot of people say you have to do this or that and a lot of people make it sound really simple to get started online and the truth is, online business is difficult. Online business is time-consuming, and yes, it even takes a little bit of money. So, today we are going to cut through all of the myths that some people put out there to make online business sound so easy-peasy and we are going to tell you the truth about those myths and try to guide you in the right direction to set you up for success, let you know what it really takes to make it online and then we are going to go over some instructions to help you do that. But first,

In today's podcast we're going to talk about how perfectionism can hold you back from launching your business and start building for the future. People have used perfectionism as an excuse for not getting started for far too long in the world of online business. We love seeing people move forward, and getting over this “excuse” is critical for so many people just to make those first $10 or even $100. You will learn Why the little things might not really matter to your audience. A story of how not being “perfect” can still play out ok. Why you should not make the changes first. Practical ways to overcome perfectionism Why you need to only focus on what you're the very best at. Links and resources mentioned in today's show The Flip Your Life Community Join us LIVE and in person - click to learn more! Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Listen to what others are saying about Flipped Lifestyle S&J, I sold three courses at 97 dollars so far and counting. I can't thank you guys enough. This is a complete game changer for me in believing in my product, voice and message. Now I just have to tweak my Facebook ads to get the pearl website click down. I already paid off my coaching call. You guys rule. I'm so stoked right now and I cannot wait to see what's next. Thank you, Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey ya'll! On today's podcast, we're going to help you stop pursuing perfection and move forward in your online business. SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let's get started. What's going on guys? Welcome back to the Flipped Lifestyle podcast. Great to be back with you again this week. We are going to tackle a subject today that is kind of a universal struggle for everybody that gets into online business; we hear so many people talk about this topic that we thought it would be great to just go into a full-blown podcast about it and see if we can help people move forward in their online business and that topic is perfectionism. It's trying to make everything just right, getting everything perfect before you launch. Writing the perfect email before you put it into your auto-responder sequence and how perfectionism is actually really, really bad for your online business and you've got to deal with this if you are ever going to be successful online. But before we do that, Jocelyn is going to read a success story from one of our audience members. JOCELYN: And by 'some people' in that little speech, he means me. SHANE: Jocelyn is the perfectionist; I have never struggled with perfectionism but Jocelyn does. We'll talk about that later. JOCELYN: Okay, so today's success story is from Chris and we actually spoke to Chris not too long ago. He was one of our consulting clients and he says, "S&J, I sold three courses at 97 dollars so far and counting. I can't thank you guys enough.

Shane & Jocelyn discovered online business in 2012. In just one year they had their first 5-figure month of $36,000, and by September 2013 they both quit their teaching jobs to run their business together full time! Their AH-HA moment? FlippedLifestyle.com!