Podcasts about c4 energy

Chris Howell is the founder and owner of SPX Gym Design, a company that has been transforming gyms since 2017. SPX Gym Design fuses interior design with custom gym equpiment, creating bespoke wellness environments for high-end homes and hospitality venues. Chris has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Proper Hotels, and C4 Energy. Find out more and connect with Chris here:spxgymdesign.com | linkedin.com/in/chrishowell16/IG: @chrishowell16 | @spxgymdesignss

In this episode of Brave Bold Brilliant, we sit down with Chris Howell — founder and owner of SPX Gym Design - to explore how he's redefining the future of fitness and wellness spaces. From his early days as a Division 1 lacrosse player and Wall Street trader to becoming a global leader in gym and wellness design, Chris shares his inspiring journey of blending functionality, luxury, and personal storytelling into every space he creates. Discover how Chris crafts bespoke gyms for high-end homes, NFL athletes, luxury hotels like Soho House and 1Hotel, and innovative wellness hubs across 14 countries. We dive deep into the trends shaping fitness spaces today, including saunas, plunge pools, meditation zones, and the integration of recovery into gym design. Chris also reveals how collaboration with architects and designers brings his vision to life - creating environments that are as emotionally powerful as they are technically excellent. You'll hear why: Success often comes from following interests and being open to opportunities rather than having a rigid master plan. The journey can evolve based on experiences and networking. The design of a gym or wellness space significantly impacts a person's motivation and willingness to engage in fitness. A welcoming and well-designed environment can make individuals feel more inclined to work out. Different regions have unique approaches to fitness and wellness, influenced by local customs, preferences, and available resources. Understanding these cultural nuances is crucial for successful gym design. Creating a sense of belonging and community within a gym can enhance member retention. Personal connections and accountability, such as friendships or trainers, play a vital role in maintaining motivation. This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now

Keurig Dr Pepper (NASDAQ: KDP) basically went from getting its categorical ass whipped to being the most interesting energy drinks portfolio in just two short years by acquiring a large stake in Nutrabolt (owner of C4 Energy), strategically partnering with Black Rifle Coffee Company to distribute its new energy drink, acquiring GHOST Lifestyle, and adding Bloom Energy to its national DSD system. But what if KDP was making all these strategic moves to simply hedge against a growing risk on its multibillion-dollar U.S. coffee segment? KDP was recently charged by the SEC over making inaccurate statements within past earnings reports about the recyclability of K-Cups. And while the civil penalty levied was laughable, it highlights sustainability questions at a time when conscious consumerism is becoming more popular. If anything, maybe it's telling when the K-Cup inventor has publicly stated for years his regret over the negative environmental impact of those tiny plastic pods.

I'd like to thank the Austin Business Journal for carrying on this decade-long tradition of sporadically mentioning Nutrabolt IPO rumors after each new major business milestone has been reached. The first IPO rumors showed up in an August 2014 PricePlow blog post…after it noticed a spike in search traffic related to Nutrabolt receiving a significant minority investment from private equity firm, MidOcean Partners. Then, at the end of 2022…I predicted Nutrabolt would go public within the next year after receiving an $863 million investment from Keurig Dr Pepper. But what major business milestone did Nutrabolt recently reach that restarted this IPO rumors heading into 2025? Nutrabolt just exceeded one billion dollars in trailing twelve months retail sales data. And you might be wondering…how elusive is that feat? Within the ingestible CPG categories of food, beverage, and supplements…there's only about 80 total brands that currently exceed one billion dollars in annual retail sales. In 2002, Nutrabolt (legally known as Woodbolt Distribution) was founded with the launch of the sports nutrition brand Cellucor. And then nine years later, Cellucor launched the C4 pre-workout product, which is currently (and has been for much of the last decade) the leading pre-workout brand globally. In early-2017, Nutabolt acquired Scivation, the maker of the top-selling post-workout recovery brand Xtend. But it was a year later when Nutrabolt made the single-most important decision in the company history to-date by launching carbonated C4 Energy drinks, which as I just mentioned essentially forced that hero SKU of Cellucor to be spun off into its own platform brand. Additionally, Nutrabolt acquired a significant minority stake in Bloom Nutrition last January…having the strategic foresight to allocate a portion of that KDP capital beyond simply fueling the energy drinks segment growth. And by all accounts a year later that strategic investment decision has paid off mightily…especially after Nutrabolt helped Bloom successfully launch its own energy drink about six months ago. And as I predicted…with KDP being impressed by the standout launch Bloom energy drinks had at Target last summer, it decided in October to sign a national sales and distribution deal with the female-forward positioned brand that began officially this month. But while Bloom might've been the first significant minority (but strategic) investment…I don't see it being the last. And that's because since that Nutrabolt and KDP deal content…I've been forthcoming on my belief that the executive leadership team is strategically focused on building a health and wellness focused version of Unilever. But while some portfolio expansion might come from internal brand (and product) development, I believe most will happen from accretive deal making that extends Nutrabolt into more key consumer-driven wellness platforms. So, my latest first principles thinking content will start by stating assumptions of the Nutrabolt investment criteria...but then explain which brands I believe could be potential fits for Nutrabolt within the attractive consumer-driven wellness platforms of healthy longevity need states like brain/cognitive health and gut health, but also protein and hydration. Potential Targets mention include: LMNT, Seed Health, Timeline Longevity, Thorne Healthtech, Neutonic, and Legendary Foods FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Happy New Year and welcome to 2025! January is all about fresh starts, and many of us are setting goals to prioritize self-care and build better routines. A thoughtfully designed home gym can make all the difference—offering not just convenience but also a space that inspires consistent use and supports wellness goals. For us interior designers, this is the perfect time to help clients align their homes with their health and wellness aspirations, making it the perfect moment to explore this growing trend. If you've ever wondered how to create a home gym that's both stylish and functional, this episode is for you! I sit down with Chris Howell, founder of SPX Gym Design, to uncover the secrets of designing luxury wellness spaces that seamlessly fit into any home while meeting each client's unique needs. From choosing the perfect flooring to incorporating features like saunas and cold plunges, Chris shares practical tips and his inspiring journey from personal trainer to gym design expert. Whether you're a newbie or a seasoned designer, this episode is packed with actionable ideas to elevate your projects and delight your clients. Tune in now to make 2025 your year for innovative design! Why you've got to check out today's episode: Discover practical tips on designing home gyms that seamlessly blend functionality and style, catering to your clients' unique needs Learn how to collaborate with architects, interior designers, and clients to craft bespoke spaces that inspire fitness and relaxation Explore innovative design solutions to incorporate wellness features like saunas and cold plunges to elevate your interior design projects Check out the show notes >>> Home Gym Designs: Practical Tips to Blend Style, Functionality, and Client Wellness Goals Timestamps: (0:00) Introduction (02:54) Chris Howell's Journey to Gym Design (05:37) Product Design and Customization in Gym Design (8:45) Key Considerations for Designing Home Gyms (14:45) Challenges with Second-Floor and Small-Space Gyms (16:48) Incorporating Adjacent Wellness Features (18:35) Collaboration with Designers and Homeowners (27:10) Addressing Common Mistakes in Gym Design Featured Guest: Chris Howell is the founder and owner of SPX Gym Design, a company that has been transforming spaces Since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes of NFL athletes and boardroom executives. He has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the industry. Currently based in Jupiter, Florida, Chris continues to revolutionize the fitness and wellness landscape with his unique vision and expertise. NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Join the My Design Mentor to kickstart a successful career in interior design! Email me at podcast@rwarddesign.com if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Hold up, wait a minute! Isn't there a Newtonian law or something that says quarterly revenue can only go higher with Celsius energy drinks? Celsius Holdings (NASDAQ: CELH) had quarterly revenue of $265.7 million, which was down 31% YoY. Believe it or not…the last time Celsius Holdings had negative YoY revenue growth was in the first quarter of 2016 when the energy drink brand was generating around $4 million of quarterly revenue. According to Circana last 13-week data, CELSIUS accounted for 16% of all energy drink category growth YoY in the third quarter of 2024. In addition, Celsius grew market share slightly to 11.8% and is now securely the third-largest energy drink brand in the category. And I don't want gloss over this accomplishment…because it's the first time in over a decade that an energy drink not named Red Bull or Monster Energy has had a 10% share in the U.S. market. Celsius energy drinks has seen massive growth in convenience stores, foodservice (e.g. fast food restaurants), mass retailers like Walmart, the club channel in retailers like Costco, and the Amazon marketplace. Additionally, the early international market development groundwork starting to formalize with CELSIUS extending its relationship with Suntory Beverage & Food and also the first major international market expansion under the PepsiCo umbrella (i.e. Canada). It's my opinion that international expansion presents significant opportunity for incremental growth over the next three to five years. With Celsius at basically full distribution now…the TDP growth will have to come from increased items carried per store. Going forward, Celsius will increase items per store through a combination of product strategies like flavor, format, pack size, and variant expansion. Additionally, CELISUS will continue scaling up the new Essentials lineup that has exceeded the company's expectations. Moreover, they will seek more store placements like leveraging cold display activity in Celsius-branded coolers. While the U.S. energy drinks market has never been bigger than right now, competition within the category has never been greater (with C4 Energy, GHOST, and Alani Nu continuing to push market leaders). Then, you have categorical growth rates slowing and macroeconomic factors pressuring same-store sales of the largest convenience store chains. Finally, I'll breakdown a collection of categorical acquisitions that directly (and indirectly) impacted Celsius Holdings...which includes the recent news that Celsius acquired Big Beverages Contract Manufacturing, Keurig Dr Pepper (KDP) acquiring GHOST, and Molson Coors acquiring ZOA Energy. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

In an industry that's full of followers, GHOST Lifestyle decided to pull inspiration from much different places and lead a new path to success. And that introductory statement probably didn't sound familiar to almost anyone…well except for the co-founder (and CEO) of GHOST Dan Lourenco. And that's because it's a direct quote from my July 2016 article…where I proclaimed that GHOST Lifestyle (after launching just a few weeks prior) was the number one positioned brand to “win” in the sports nutrition market. But the inspiration for this content obviously is from the Keurig Dr Pepper (NASDAQ: KDP) and GHOST deal announcement from last week. Under the terms of the agreement, KDP will make an initial cash investment of approximately $990 million in exchange for a 60% ownership stake in GHOST. This initial stage of the transaction is expected to close in the next several months. Additionally, starting in mid-2025…KDP expects to invest up to $250 million to buyout existing distribution agreements ahead of beginning to sell and distribute GHOST Energy through the KDP DSD network. And then in 2028, KDP will purchase the outstanding 40% stake in GHOST at a pre-negotiated valuation scale that will reflect its 2027 financial performance. So, for my napkin math people…this initial stage of the transaction valued GHOST Lifestyle (mostly supplements) and GHOST Beverages (mostly energy drinks) collectively at $1.65 billion. EDITDA multiples were not made public at this time, but that valuation is said to represent (net of anticipated cash tax benefits) an approximately 3x net revenue multiple on a projected 2024 basis. And then finally…GHOST will operate as part of KDP's U.S. Refreshment Beverages segment, though it will continue to be led by its co-founders, Dan Lourenco and Ryan Hughes. And in my latest first principles thinking content, I'll explain why that important detail has short-term (and long-term) ramifications. But I'll reconcile some ominous comments I made in an August 2022 content piece about KDP energy drinks M&A predictions. And though I always believed that AB InBev would see GHOST as the cornerstone asset of its non-alcoholic “beyond beer” total beverage company transformation, it didn't play out like that for a number of reasons (arguably coming from both sides). Moreover, I'll breakdown the KDP energy drink portfolio architecture that now includes Nutrabolt (C4 Energy), and what needs to happen strategically to limit cannibalization. KDP Chief Strategist Justin Whitmore seems to rightfully understands the high-level brand distinction…which is that consumers have bucketed C4 Energy into “performance” and GHOST into “cool lifestyle.” But maybe all that won't be tasked to KDP (at least directly) anyways? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

What do you call someone that always seems to be in the right place at the right time? Is this just serendipity or is that person putting them in a position to take advantage of an opportunity? Since the old Roman empire days…philosophers have been proclaiming that “luck is what happens when preparation meets opportunity.” And I don't want to sound like I'm stealing the final “luck or hard work” question Guy Raz famously asks guests on his “How I Built This” podcast, but it's an interesting thought framework for your consideration while listening to the conversation I recently had with my good friend John Herman. And while retracing that dozen-year working relationship would have been more than enough to pack this episode full of insightful conversation…we went way back in time to his apparel industry merchant days. And that's because…while it seems mismatched in hindsight to his CPG industry experience now, it ended up playing an outsized role even to this day within his newest venture (Bero Brewing). But John and I did talk extensively about the constantly evolving (and maturing) sports nutrition niche of the supplement industry…as he saw it firsthand through his time running the category at the specialty retailer GNC and climbing the executive ranks at Nutrabolt (before and after the launch of the C4 Energy carbonated energy drink that now generates over $650 million in annual retail sales). Finally, we talked about his decision to leave that powerhouse company…and what led him to believe pairing the celebrity packaged goods movement with the nascent non-alcoholic beer market was that next “right place at the right time” moment. But these are just some of the interesting topics we chatted about in this episode... FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

47,000 convenience store owners have spoken, and they provided important insights on the growing energy drinks category. And even if you aren't familiar with every insight regarding this beverage category, I'm sure you intuitively recognize that convenience is the most important sales channels for energy drinks in the U.S. market. But here are my top 3 biggest “categorical” takeaways from the recent Goldman Sachs Beverage Bytes survey. The first surrounds the Spring 2024 shelf/cooler reset season…with the two biggest winners being CELSIUS (up on average 10%) and C4 Energy (up 7%). The second is that c-stores feel decelerating volume growth is stemming from lower income consumers continuing to face financial challenges. And finally, an increase in Memorial Day promotional activity (especially 2-for-1 deals) helped jumpstart summer sales growth. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Has your client tasked you with designing a home gym? Have you considered the importance of lighting, temperature, flooring, and how high the ceiling is? Today's guest, Chris Howell, is the founder and owner of SPX Gym Design. He has lots of great insight on creating bespoke wellness environments for high-end homes and hospitality groups. Stay tuned! Chris is the founder and owner of SPX Gym Design, a company that has been transforming spaces since 2017. SPX Gym Design fuses interior design with custom gym equipment, creating bespoke wellness environments for high-end homes and hospitality groups. SPX has collaborated with prestigious brands such as Soho House Gyms, 1Hotel, Gurney's Resorts, Proper Hotels, and C4 Energy. His innovative approach to gym and wellness design has positioned SPX Gym Design as a leader in the space. ***

Is Bang Energy back baby…or is Monster Beverage CEO Rodney Sacks still dialing 1-900-Mix-A-Lot a year later looking for turnaround answers for the energy drink brand? Sticking with the recent theme from my previous Monster Beverage Corporation (NASDAQ: MNST) quarterly content, I'm going to focus a bulk of insights towards reconciling previous forward-looking statements that I've made about the Bang Energy turnaround strategy. But since Monster Beverage did just release their 2024 Q2 earnings report, I'll begin by analyzing those documents to obviously update you on how the existing brands within the Monster Beverage portfolio have been performing recently, but more importantly give context for my expanded strategic commentary on energy drink market dynamics and trends. Monster Beverage Corporation quarterly net sales was $1.9 billion (up 6.1% YoY on a constant currency basis). The largest segment of Monster Beverage (~92% of the total sales) is what they call “Monster Energy Drinks” even though it also includes Reign Total Body Fuel and Reign Storm, Bang Energy, and Monster Tour Water. Additionally, the next largest segment is known as “Strategic Brands,” which is a collection of conventional energy drinks that Monster picked up in the sort of “trade” with The Coca-Cola Company in June 2015. These include NOS and Full Throttle sold mostly in the NorAM market, and energy drink brand names like Burn, Predator, and Relentless that are sold globally. While I believe the energy drinks category has massive upside potential to continue growing…the near-term outlook is hazy. Firstly, categorical growth rates have slowed compared to the last handful of years. Moreover, a tighter consumer spending environment have been pressuring same-store sales at convenience channel retailers…which is the most important sales channel for energy drinks. And then Monster energy drink brands are facing opposition within the category at levels never seen before…as CELSIUS, C4 Energy, GHOST Energy, and Alani Nu continue to push hard. Finally, you have the YoY comparatives being thrown off because of the Bang Energy bankruptcy sales process that officially closed on July 31, 2023. But I'll examine the Bang Energy turnaround progress...looking through three strategic lenses: sales and distribution results by the Coca-Cola bottler system, product innovation pipeline, and branding and marketing efforts that could lift Bang Energy out of the Jack Owoc shadow. If you've looked at Bang Energy social media lately, many elements of this original “loud party vibes” lifestyle are still present...but there's one noticeable difference. Bang Energy and the streaming and content creator supergroup Any Means Possible (AMP) signed a strategic partnership that also makes the household name for Gen Z consumers the creative minds behind brand strategy. AMP is comprised of six members…with the most popular member being Kai Cenat, who's holds enough “attention” to shift culture. Finally, we can't talk Monster and Bang without some legal chatter, right? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

According to Celsius Holdings CEO John Fieldly, the company is looking at expanding into “adjacent categories." I don't know about you…but doesn't that sound like something I predicted in November 2023? Celsius Holdings (NASDAQ: CELH) had quarterly revenue of $402 million, which was up 23% YoY. During the trailing twelve months, Celsius Holdings smashed through the billion-dollar mark…with the energy drink brand generating $1.49 billion in revenues over that period. According to Circana last 13-week data, Celsius was the number one brand driver of unit and dollar sales growth in the energy drink category. In addition, according to the trailing 4 weeks of Circana all tracked channel data for the period ending July 14, 2024, Celsius is now securely the third-largest energy drink brand in the category. Its market share grew about 1.4 percentage points YoY to 11% now. And I don't want gloss over this accomplishment…because it's the first time in over a decade that an energy drink not named Red Bull or Monster Energy has had a 10% share in the U.S. market. Celsius energy drinks saw massive growth in convenience stores, foodservice (e.g. fast food restaurants), mass retailers like Walmart, the club channel in retailers like Costco, and the Amazon marketplace. CELSIUS is now the best-selling energy drink on Amazon. Additionally, the early international market development groundwork starting to formalize with CELSIUS extending its relationship with Suntory Beverage & Food and also the first major international market expansion under the PepsiCo umbrella (i.e. Canada). It's my opinion that international expansion presents significant opportunity for incremental growth over the next three to five years. With Celsius at basically full distribution now…the TDP growth will have to come from increased items carried per store. In this quarter, average SKUs per retailer increased 35% to 20. Going forward, Celsius will increase items per store through a combination of product strategies like flavor, format, pack size, and variant expansion. Additionally, CELISUS will continue scaling up the new Essentials lineup that has exceeded the company's expectations. Additionally, they will seek more store placements like leveraging cold display activity in Celsius-branded coolers. While the U.S. energy drinks market has never been bigger than right now, competition within the category has never been greater (with C4 Energy, GHOST, and Alani Nu continuing to push market leaders). Then, you have categorical growth rates slowing and macroeconomic factors pressuring same-store sales of the largest convenience store chains. So, while I believe the energy drinks category has massive upside potential to continue growing…combining all those previously mentioned underlying drivers (plus a few more) mean that the near-term outlook is a little less rosy. CELSIUS still has ample sales and marketing levers to pull, and its core products continue to resonate with buyers…but that doesn't mean CEO John Fieldly isn't looking for additional growth opportunities (which lines up perfectly with my November 2023 prediction). FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Bloom Nutrition just launched a functional beverage that puts them in direct competition with their largest investor. So, why did Nutrabolt (owner of C4 Energy) not only encourage this Bloom product strategy, but help make their vision a reality? For those that missed the investment deal news from earlier this year in January, Nutrabolt made a significant minority investment into Bloom Nutrition for an ownership stake of approximately 20%. If you remember from my earlier content analyzing that deal, I stated it would be accretive to both companies…but in uniquely distinct ways. While most pundits focused on how the Nutrabolt investment would provide strategic growth capital to fuel and accelerate many key areas of Bloom's business, I concentrated on something not explicitly stated within that press release. And that's because I knew that Bloom's problem was never lack of speed. Instead, it could benefit from the decision-making maturity of Nutrabolt. I might be biased because of my strategic brain, but I've always believed that direction is more important than speed. Bloom Nutrition might be within its aggressive scaling phase, but every “leveling up” in CPG requires a directional checkup to ensure strategic alignment. And the directional checkup needed in early 2024 was determining which category should start Bloom's “ready-to-mix powder to ready-to-drink liquid” beverage identity crisis. But why did Bloom pick energy drinks when it's the top-selling greens supplement brand within any large U.S. retailer it has placement? It mostly comes down to fulfilling a growing Bloom customer want (within the largest functional beverage category) and that being much easier with the brand's ability to leverage the core expertise of Nutrabolt in energy beverage innovation and commercial expansion. Bloom Sparkling Energy is positioned within a great intersection of various wellness-minded consumer product trends, the beforementioned Bloom core customer's expanding wants/needs, and within a fragment of the energy drinks market that's more incremental than would cannibalize its friend (the powerful C4 Energy). Also, I believe the Bloom Nutrition deal is already proving to be value accretive for Nutrabolt. In 2015, when Nutrabolt started dabbling with a smaller-format RTD liquids extension of its Cellucor pre-workout C4…I believe it triggered a butterfly effect that became the single-most important strategic shift in the company history. This lead to C4 Energy becoming a beverage powerhouse…aggressively climbing the energy drinks market leaderboard into the Top 5 brands and catching the eye of Keurig Dr Pepper, which invested $863 million for about 30% of Nutrabolt in December 2022. That large capital infusion from KDP went towards fueling the growth of C4 Energy, but also allowed Nutrabolt to take on the role of investor (with Bloom Nutrition being the first minority investment but likely not the last). With the Bloom Sparkling Energy launch, it helps Nutrabolt (and KDP) get exposure into the growing wellness energy drink subcategory, but also into today's female Gen Z audience that's highly incremental overall and extremely important with the overall energy drinks market. But I'll end this content with a deep examination around what this all could mean for the energy drinks market, Bloom Nutrition, Nutrabolt, and KDP. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're handing over the playbook from a recent webinar that we held with more than 300 marketing professionals. Prepare to sharpen your skills in real-time strategy adaptation, steer clear of the creativity trap, and align every post with your brand's long-term vision.Dive deep into the world of marketing insights with us, where setting SMART objectives isn't just smart—it's essential. We'll reveal how to transform raw data into golden nuggets of actionable strategy, ensuring that your content not only lands with a splash but also ripples through your audience's world. From social listening tools to audience behaviour analysis, you'll learn how to position your content just where it needs to be for maximum impact.Finally, balance is everything in content strategy and community engagement, and we've got the formula. Discover the right mix of original and shared content, and learn how to turn your social media followers into a thriving community. We even take a page from C4 Energy's book to show you how to leverage platforms like TikTok and Threads. Plus, we wrap up with strategic measurement insights and tools that promise to elevate your social media game to championship levels. Join us and equip yourself with the expertise to navigate the bustling social media landscape like a proper professional. Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up is appreciated. Come on let us know you are there.....Follow Chris Norton:XTikTokLinkedIn Follow Will Ockenden:XLinkedIn Follow Prohibition: Website LinkedIn TikTok

Ready-to-mix (RTM) powder to ready-to-drink (RTD) liquid format expansion could very well become the dominant build model process amongst functional beverage entrepreneurs…though a recent hydration category example could be elemental in proving my strategic thesis correct. While I might be a bit biased considering my professional background, I believe the sports nutrition space has always been the “often imitated, never duplicated” influential epicenter of all ingestible CPG categories. But many years ago…when I said things like “the best and brightest sports nutrition brands could compete against any large CPG incumbent when it comes to functional food and beverage,” it got its fair share of laughs. But then the massive mainstream success of Bang Energy happened in the late-2010s…and suddenly, my early conviction around a non-consensus view began to not look so crazy. Moreover, it also consciously (or subconsciously) inspired many sports nutrition brand entrepreneurs to take the leap from powder supplements to beverage. And though it's several years behind the energy category's “changing of the guard,” the same “RTM powder to RTD liquid” strategic format expansion playbook is starting to pick up momentum within the hydration category. Yet, my “beverage identity crisis” thesis within the hydration category still needed that one “mega brand” example to really catapult it forward. What I didn't know at the time was that a month later, LMNT would announce on its social media that after two years in development, the brand would launch LMNT Sparkling Electrolyte Water, an RTD version of its extremely popular powdered stick pack hydration supplement. According to audited financial numbers filed with the SEC, LMNT generated just over $206 million in net sales for the 2023 calendar year (up 162% YoY). In terms of profitability, LMNT had gross margins of 56.7% in 2023. And I give them major kudos for the initial online launch strategy, but the sports drink market isn't won or lost over transactions on Shopify and/or Amazon. So, despite the perfectly controlled launch execution and online commercialization strategy…LMNT still needs to address its next big challenge within the packaged beverage commercialization gauntlet, expanding into large wholesale channels. Though by saying that, I'm not advocating that LMNT should go too-wide too-fast with that sales channel expansion. In fact, LMNT is sitting pretty right now…generating close to $42 million in net income last year. That means they can “fund” the digital-first beverage strategy and fail forward as they learn the offline retail sales and beverage distribution game. Similarly, LMNT has been frugal and scrappy in how it raised outside capital, which limits pressure to be aggressive for liquidity event timeline purposes. But saying all that…I think LMNT should consider a strategic investment from an industry leader that has the expertise and resources that can enable the brand to scale more effectively in this next format and channel diverse phase. Nutrabolt (owner of C4 Energy) wants to build the health and wellness version of Unilever. While some portfolio expansion might come from internal brand development, I believe most will happen because of accretive deal making and full-on acquisitions that extends Nutrabolt into more key consumer-driven wellness platforms. While Bloom Nutrition was Nutrabolt's first minority investment…it won't likely be its last, and maybe LMNT would be a great second act to get more exposure to the hydration category. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

40,000 convenience store owners have spoken, and they had A LOT to say about the growing energy drinks category. And even if you aren't super familiar with this beverage category's sales insights, I'm sure you intuitively recognize that convenience stores are the most important in terms of channels for energy drinks in the U.S. market. But here are the top 3 biggest “categorical” takeaways from the recent Goldman Sachs Beverage Bytes survey. The first is a market reaction to what I coined “energy everything” years ago…with performance energy drinks taking share from the coffee category. The second is that CELSIUS is likely to win the most incremental shelf space in 2024…just slightly ahead of C4 Energy. And finally, is that Red Bull is losing cooler space because the brand's proprietary coolers are being replaced by CELSIUS and C4 Energy coolers. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠LINKEDIN⁠⁠ ⁠⁠YOUTUBE⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠TWITTER⁠⁠ ⁠⁠INSTAGRAM⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠FACEBOOK⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Oh hey the podcast actually came back and guess what? Doug has diabetes! He'll remind you of this quaint fact at every chance in the world! It's not annoying! We love it! Also, we have a little surprise for you, but you have to listen to the first 2 minutes to find out!  ;)  In this homecoming episode the boys go over AEW Dynamite, Bill's dad, creaky ass chairs, Circle 6 BallRim Blitz, Les Claypool, the #prayforaew movement, wrestler reporting, Prescott Arizona, fitted hats and so much more. We are that one heated whiny blanket from Brave Little Toaster, come cuddle with us! This episode is brought to by the fine folks of C4 Energy, “Want to taste candy while killing your kidneys and sperm count? Drink C4 you pussy!”   Songs Used In the Podcast: “Mr Oysterhead” by Oysterhead on The Grand Pecking Order   Where To Find Everything Else: Website Page For The Podcast    

In today's functional CPG market, how would you categorize what is (or isn't) a beverage? There's a growing format expansion trend within key functional beverage categories that's causing most consumers to provide a widening variance in definitions. But the mainstreaming version of the “beverage identity crisis” was something I started talking more about publicly during the “Great Shutdown” period because there was this perfect storm of converging factors that provided an extra tailwind for this format expansion trend within key functional CPG categories. Yet, it's that reversed format expansion playbook direction of “ready-to-mix (RTM) powder to ready-to-drink (RTD) beverage” that I want to unpack some more for you. That's primarily because it could very well become the dominant build model process amongst functional CPG entrepreneurs…one that we will begin seeing play out repeatedly within other growing functional CPG categories, thus causing more “beverage identity crisis” scenarios in the future. The massive mainstream success of Bang Energy consciously (or subconsciously) inspired many sports nutrition brand entrepreneurs to take the leap from pre-workout powders to energy drinks. See…those tens (or hundreds) of millions in high-margin energy drink adjacent categorical retail sales were now seen as more than numbers in a spreadsheet or bank account, but members of an audience. And it's those powerful audiences that have become defensible competitive moats and valuable business assets for CPG brands. Admittedly, sports nutrition brands (like C4 Energy, GHOST, and Alani Nu) didn't invent the “build an audience first strategy,” but they've perfectly leveraged it by also operating within the shadows of harder to track sales channels like specialty and ecommerce…where they can incubate powdered pre-workout energy supplement platforms that can then be extended into the beverage format. And the proof is in today's retail sales data for just how disruptively successful this “build process” has become within the energy drinks market. And what should be even more scary (for at least categorical incumbents), is that below the Top 10 energy drink brands, there's many more strong powdered pre-workout energy supplement platforms that are in different phases of beverage commercialization strategies. Oh…and surprise-surprise, this “changing of the guard” isn't just isolated to the energy category. Albeit a few years behind, the same thing is starting to play out within the hydration category. Beyond energy and hydration, I'll also cover the last of the “Big 3” mainstream functional beverage categories because protein is a bit different. While sports drinks and energy drinks are several multiples larger in total market size compared to hydration and energy powdered supplements, ready-to-mix protein powders outsell RTD protein beverages when you consider the entire multichannel sales landscape. So, it probably begs the question…why don't we then see the highest number of “powder to liquid” format swapping sports nutrition brand disruptors in the protein category? I'll explore those differing barriers-to-entry considerations...but explain why 2024 and 2025 could end up being filled with impressive launches by sports nutrition brands “protein powder market leaders” that have strong audiences of loyal customers. Finally, I'll analyze three other functional CPG categories (greens, relaxation, and gut health) that each should see similar blurring of categorical definitions in the next handful of years. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Many years ago, when I started proclaiming that the best and brightest sports nutrition brands could compete against any large CPG incumbent when it comes to functional food and beverage…oldhead CPG industry folk (especially beverage people) thought I was crazy. But at this point…I can just let that one super important beverage category retail sales scan data do most the talking for me. Energy drink brands that have roots in the supplement industry now account for over $3 billion in retail sales. And while most know the growth stories of CELSIUS, C4 Energy, GHOST, and Alani Nu, by now…I'm going dig a layer just below those brands and highlight a fast-charging challenger that could soon crack the top 10 best-selling energy drink list. In my wide-reaching conversation with Nic Stella, we cover topics like how his ability to spot early internet content and commerce connections have become a foundational element to the growth behind RYSE and RYSE Fuel. We also talk through a few different strategic partnership strategies…from flavor licensing to sponsoring UFC champions and professional sport teams. Moreover, Nic gets REAL about the beverage business and outlines a growing trend that I've long dubbed “the great beverage mirage.” Finally, we talk through his decision to lean into TikTok...which made him a key character in the brand story and catapulted RYSE to the top categorical spot on TikTok Shop. But these are just some of the insightful topics we talked about in this episode... FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Prepare to be armed with the marketing dos and don'ts that could make or break your brand's presence in the digital world. Chris Norton and Will Ockenden, are here to share the invaluable lessons we've learned from the past year's marketing hits and misses, and to guide you through the shifting sands of social media as we tread boldly into 2024. As we celebrate a new subscriber milestone, we're unwrapping the insights gleaned from our sold out webinar, where we dissected the successes of brands and the fumbles of giants such as Zara and Nike. This dialogue isn't just about what worked and what flopped; it's about equipping you with the hindsight to turn those experiences into foresight for your marketing strategies.Venture with us into the world where TikTok isn't just for dance challenges anymore; it's an emerging search engine titan among the Gen Z crowd, rocking the social commerce boat with a staggering $1.3 trillion market surge. The landscape is evolving, and so are we, analysing the impact of Twitter's rebrand under Elon Musk and spotlighting the power of authentic, creator-driven brand narratives. Through the lens of our client C4 Energy, we'll show you how to leverage content creators in a way that not only captivates your audience but also tells a story they can't scroll past. So plug in and tune out the noise as we navigate through the cacophony of campaigns and the crescendos of triumph in the tempest of today's marketing realm. Would you like to know if your social media and content strategy is perfect for 2024? Book a free 15-minute brand discovery call here and we will help you grow your brand today. And if you like the show, please leave us a review or just a thumbs up is appreciated.

I think my base case for last year's Nutrabolt "outlandish prediction" is still sound, albeit I was too bullish timing-wise on the IPO markets. But it's what I mentioned at the very end of that prediction…about Nutrabolt wanting to build the health and wellness version of The Kraft Heinz Company, which also aligns to the inspiration for this content. On January 17, 2024, Nutrabolt (makers of C4 Energy) announced that it made a significant minority investment into Bloom Nutrition. The investment provides Nutrabolt with an ownership stake of approximately 20%, making the company Bloom's largest investor. It's important to note that the Bloom co-founders (Mari Llewellyn and Greg LaVecchia) will remain the majority shareholders. This investment is part of a larger $90 million financing that comes at a perfect time for the TikTok viral Greens & Superfoods powder that has evolved from simply being a successful community-driven digital business to now a top-selling wellness product across mega-omnichannel retailers like Target and Walmart. This resulted in Bloom becoming one of the fastest-growing brands in supplement industry history. In this content, I'll breakdown the investment from both brand perspectives...and discuss what it could mean to the broader greens supplement market. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

During the 15-year stretch from 2004 to midway through 2019, the top three brands within the U.S. energy drinks market went unchanged (e.g. Red Bull, Monster Energy, and Rockstar Energy). But then Bang Energy blasted past Rockstar Energy that summer with a staggering 700%+ YoY growth rate…ending the 2019 calendar year at around $1.2 billion in sales. This sent shockwaves across the packaged beverage space for many reasons, but I want to focus on a particular aspect of the “Bang Effect.” It's time we all give Bang Energy the respect it deserves for what the brand did in the late 2010s to totally disrupt the energy drinks market. A great tasting “carbonated water with sugar or sweetener, flavor, and caffeine” just wasn't going to be enough anymore…because energy without the “plus” had started looking boring to the market! Bang Energy put Energy+ on the map, which forced Monster and Rockstar into defensive product strategy mode, and at the same time conscious (or subconsciously) inspired many sports nutrition brand entrepreneurs to take the leap from pre-workout powders to energy drinks. While I might be a bit biased considering my professional background, I've always believed the best and brightest sports nutrition brands could compete against any large CPG incumbent when it comes to functional food and beverage. Even if they won't ever admit it publicly, large energy drinks incumbents are worried about the “often imitated, never duplicated” influential epicenter of the CPG industry…sports nutrition. Why? Well…it reminds me of something I said in a recent piece of content about the sports drinks market. Gatorade had been accustomed to fending off direct attacks from known competitors. However, what happens when the market leader must fend off a rapidly multiplying amount of legitimate indirect attacks from lesser-known competitors? Now…swap Gatorade for Red Bull and Monster Energy. What Red Bull and Monster Energy want is for new categorical entrepreneurs to follow existing energy drink category playbooks (that they created). Following that “build process” within today's energy drinks market is almost guaranteed to fail because traditional category leaders understand how to compete against it. But now…sports nutrition brands have started to change the game. And the proof is in the pudding for how disruptively successful this “build process” has become within the energy drinks market. If we took the top 10 energy drink brands in 2023, you'd have half that were in one way, or another incubated within the sports nutrition space (e.g. Celsius, GHOST, C4 Energy, Alani Nu, and Bang Energy). If we just take those five “incubated in sports nutrition” market leaders…they generated over $3.6 billion in retail sales in 2023. Finally, consider the strong list of powdered pre-workout energy supplement platforms that are below those Top 10 energy drink brands…and in different phases of beverage commercialization strategies. A collection of names like RYSE Fuel, Bucked Up Energy, G Fuel, Recon1 Energy, and Jocko Go…that's an aggregate of several hundred million more in energy drink retail sales. And I won't even go one more a layer deeper because you get the point here…as this “changing of the guard” within the energy drinks space is only getting started. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

What happens when you combine the number one brand in the convenient nutrition category, a sales channel revenue diversification opportunity with 150K U.S. locations, and a beverage portfolio that's recently shown an affinity for strategic partnerships? If you're an avid follower of my quarterly content that analyzes the performance of the functional CPG brand portfolio BellRing Brands (NYSE: BRBR), that introductory word problem might sound vaguely familiar. And that's because at the very end of last month's video, I stated Keurig Dr Pepper (NASDAQ: KDP) needs to consider entering into a strategic sales and distribution partnership with Premier Protein. The protein beverage U.S. market size is estimated to be somewhere just north of $6 billion. Outside of private label penetration, the top five largest protein beverage brands in the U.S. market would be Premier Protein, Coca-Cola owned tag team of Core Power and Fairlife, Ensure (owned by Abbott Labs), Boost (owned by Nestle), and Muscle Milk (owned by PepsiCo). If you look at the entire protein beverages market, multipack SKUs drive the bulk of the sales activity...but I'm not sure that's ideal long-term from a consumer or market outlook perspective. When you hear players like Premier Protein talk about how the protein beverages have less than half the household penetration of protein bars, it's used to signal a huge long-term growth opportunity. While I agree with this…you also must realize a key driver of that is the consumer cost of entry. How can brands like Premier Protein create a lower cost of entry for consumers to trial protein beverages? They need to embrace a DSD distribution strategy. With stating that…I'm also acknowledging that's easier said than done, and it's a two-way street that requires more of the DSD distribution network to embrace the protein beverage category. I've been publicly predicting KDP needs to get more protein beverage exposure since October 2021. It's that 26-month-old YouTube video that's a bit of a cult classic within the beverage CPG space because it correctly predicted the Nutrabolt/C4 Energy deal, the La Colombe deal, and the Athletic Brewing investment. Protein was mentioned as one of the five beverage categories KDP needed to invest in over the next three years, but I didn't predict Premier Protein as the conviction M&A target. In fact, it was the only beverage category I didn't give a prediction because I thought protein input type created too much strategic optionality. But with KDP CEO changes upcoming in 2024, I've adjusted my previous thoughts. KDP typically seeks out sizable deals that are more complex, resulting in portfolio expansion and distribution scale. As an example, when KDP did deals for C4 Energy, La Colombe, and most recently Electrolit to fill category white spaces…those new brands create more scale and expand the KDP portfolio, which makes its capabilities become stronger. So, its drop sizes get bigger, merchandizing gets more impactful, KDP can service each store more frequently, and its commercial relationships tighten. One of the biggest areas of impact from these recent deals has been in the convenience channel. Sounds like just the thing that Premier Protein can benefit from…and they're also the type of brand that can help feed the KDP flywheel, right? FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Is there still some Bang left in Jack Owoc's fight for the company he founded? While the bulk of this content is going to be focused on reconciling what I previously predicted Monster Beverage would do with the Bang Energy asset to the actual turnaround strategy that Rodney Sacks (Monster Energy CEO) has been slowly providing details of within their quarterly earnings conference calls. And since Monster did just release their 2023 Q3 earnings report, I'll start this content off by running through some high-level financial data. This will obviously update you on how the existing brands within the Monster Beverage portfolio have been performing recently, but more importantly give context for my expanded strategic commentary on energy drink market dynamics and trends…plus it will make the Bang Energy information more relevant and impactful. Though the portfolio of Monster Beverage brands have a larger market share in the U.S. convenience channel than Red Bull, I'll bring up data that shows why the Bang Energy acquisition is maybe more important than you think when it comes to competing against CELSIUS, C4 Energy, and GHOST Energy. I'll also share information on many of the most important strategic gameplan elements that should help the Bang Energy expected turnaround opportunities become reality. These elements include: why Bang Energy is being distributed by the Coca-Cola DSD system, what those initial results were and Monster Energy sales strategy going forward, and why Monster Energy is cutting many Bang Energy flavors. Finally, we can't talk Monster and Bang without some legal chatter, right? We already know that on July 31, 2023…Monster Beverage Corporation completed its acquisition of Bang Energy. As you can imagine that deal clears up A LOT in the legal dispute area…but not everything. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YOUTUBE - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/joshuaschall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

The crew gets together to discuss the happenings of the week, Scott attended the Midwest Affiliate Gathering,  Rogue is almost full! What is going on with the Mikey Witous Situation and so much more

It's only been a week since Monster Beverage officially completed the acquisition, but leadership is finally unmuting itself about what's next for Bang Energy. While the bulk of this content is going to be focused on reconciling what I previously predicted Monster Beverage would do with the Bang Energy asset to the strategic gameplan that leadership at Monster Beverage started to disclose during the 2023 Q2 earnings conference call, I'll also start off this content off by running through some high-level financial data. This will obviously update you on how the existing brands within the Monster Beverage portfolio have been performing recently, but more importantly give context for my expanded strategic commentary on energy drink market dynamics and trends…plus it will make the Bang Energy information more relevant and impactful. Though the portfolio of Monster Beverage brands have a larger market share in the U.S. convenience channel than Red Bull, I'll bring up data that shows why the Bang Energy acquisition is maybe more important than you think when it comes to competing against CELSIUS, C4 Energy, and GHOST Energy. Finally, I share information on many of the most important strategic game plan elements that should help the Bang Energy expected turnaround opportunities become reality. These are: why Bang Energy is being distributed by the Coca-Cola DSD system, why Monster Energy is cutting many Bang Energy flavors and products like VPX Redline, Bang Energy packaging and product positioning changes, and what legal battles are still active with Bang Energy founder Jack Owoc. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Surprise! The EST of WWE, Bianca Belair joined me for an interview ahead of Summerslam! In this interview we talk about all the cool things she has gotten to do with WWE which include being part of the promotional campaign for the first ever co-branded collaboration between C4 Energy Drink and WWE! Plus, we talk about her match history with the company, how she has helped raise the bar for the women''s division, which match is her favorite at this moment, how she maintains her busy work schedule and she details what she does in the gym, plus more! #biancabelair #wwe FOLLOW WWE: Instagram: https://www.instagram.com/wwe/?hl=en Twitter: https://twitter.com/WWE Website:https://www.wwe.com/ FOLLOW BIANCA BELAIR: Instagram: https://www.instagram.com/biancabelairwwe/?hl=en Twitter: https://twitter.com/BiancaBelairWWE LinkTree: https://linktr.ee/BiancaBelair BIANCA BELAIR: Reveals Her Best Matches & Feuds, Fitness Routine & The WWE & C4 Energy Collab! Join this channel to get access to perks: https://www.youtube.com/channel/UCXf3wRD7FIb77AHOvP1Zd4Q/join CONNECT WITH DENISE SALCEDO ON SOCIAL MEDIA! Tik Tok: https://www.youtube.com/denisesalcedo Twitter: https://twitter.com/_denisesalcedo Instagram: https://www.instagram.com/_denisesalcedo/ Facebook: https://www.facebook.com/DeniseSalcedoOfficial LISTEN ON SPOTIFY, APPLE & GOOGLE PODCASTS! Spotify: https://podcasters.spotify.com/pod/show/denise-salcedo Apple Podcasts: https://podcasts.apple.com/us/podcast/instinct-culture-by-denise-salcedo/id1524662392?uo=4 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8yZDI0YTU5MC9wb2RjYXN0L3Jzcw== I AM A TUBE BUDDY USER! WANT TO BE ONE TOO? CHECK IT OUT! https://www.tubebuddy.com/DeniseSalcedo --- Support this podcast: https://podcasters.spotify.com/pod/show/denise-salcedo/support

Fresh off their return to WWE SmackDown ahead of 2023 WWE SummerSlam, The Street Profits -- Montez Ford and Angelo Dawkins -- join Getting Over for a conversation detailing their careers and role promoting C4 Energy's new co-branded collaboration with WWE. The guys sit down with host Adam Silverstein to discuss whether creative has pitched breakup storylines for the Profits, their frustration over not being featured recently, whether potential changes to their gimmick and demeanor are coming, Dawkins' transformation and training in The Dungeon, Ford showing out on his own at Elimination Chamber, what they learned wrestling in Evolve, and how they would construct a perfect cheat meal for an off day. Raise your cup because this is a conversation you don't want to miss! Follow Getting Over on Twitter @GettingOverCast.

Most beverage industry veterans' thought was prediction was crazy months ago…but it looks like my super-secret Magic 8 Ball strikes again! Be honest...did you really believe my March 14, 2023 prediction that Monster Energy would eventually acquire the bankrupt assets of Bang Energy? But while I've already started to take my prediction victory lap, there's still a legal hurdle and many business unknowns left that I want to talk about in this Bang Energy bankruptcy update content. The final legal hurdle will be on July 12th, at which hearing the Debtors will seek Court approval of the sale of substantially all their assets to Blast Asset Acquisition LLC in accordance with the asset purchase agreement. But barring some outlier reason that would almost certainly cause an immediate liquidation of Bang Energy…Monster Beverage Corporation is the new owner of the company's intellectual property, goodwill, about $250 million in wholesale revenue producing DSD and retail relationships, everything involved with manufacturing and distribution facilities (even though some of that has been sold with or without a leaseback agreement), an owned DSD network (but from what I've heard…Huron Consulting recently cut that), and then human capital. So, what's next? Well…little is known about what Monster will do with Bang, but the most UNLIKELY scenario would be Monster deciding to shut down the brand, effectively removing a competitor from the marketplace. While Monster Beverage and Monster Energy are used interchangeably sometimes…we can't forget that Monster Beverage is a collection of many energy drink brands. Monster Energy is obviously the biggest, but they also own a collection of conventional global energy drinks that it picked up in the “trade” with The Coca-Cola Company that closed in June 2015. These brands include NOS and Full Throttle in the U.S. market, and names like Burn and Relentless that are used globally. I state this because it shows that Monster is willing to have a collection of similar products in each of the same global markets. That means Monster Beverage should be familiar with the strategies and tactics needed to support both its Reign Total Body performance energy drink brand and Bang Energy that created the energy drink sub-category. This performance energy drink market consolidation play is important because Monster is struggling to fend off upstart brands like GHOST, C4 Energy, RYSE, Alani Nu, and CELSIUS. So, I think positioning-wise…Monster uses Bang Energy as a low-cost performance energy drink offering to prop up price integrity and brand equity around its Reign Total Body brand. There's also a question of distribution…does Bang Energy move into Coca-Cola DSD trucks or does Monster separate it out and utilize independent DSD networks? But the rise and fall of Bang Energy will certainly be a story that Harvard Business School will try to distill down into a case study for learning purposes. I've covered many bankruptcies over the last handful of years, but this one is about as unique as we will ever experience. I say that because the craziness in every aspect of life since 2020 has desensitized us to what is or isn't an outlier. The Bang Energy story is an outlier in both the extreme entrepreneurial ups and the extreme business lows…both you can learn from. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joshuaschallmba⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TWITTER - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ INSTAGRAM - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/joshua_schall⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FACEBOOK - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/jschallconsulting⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Daily June 28, 2023 (C4 energy)

Daily June 28, 2023 (C4 energy)

Daily June 28, 2023 (C4 energy)

A LOT has happened since the parent company of Bang Energy filed for Chapter 11 bankruptcy protection on October 10, 2022. If you checked out my previous comprehensive “Bang Energy Bankruptcy Explained” content about five months ago, you've likely been wondering what's going on at the beverage empire that Jack Owoc built. Well…I've been watching everything closely and read most of those 1000+ court documents, that amounted to thousands of pages, in hopes that I can provide a comprehensive update on the Bang Energy bankruptcy case and breakdown what everything ultimately means for the company and the entire energy drinks market. Firstly, this is a highly contested bankruptcy case that involves A LOT of egos, emotions, and energy drink competitors being among Bang Energy's largest creditors. Secondly, you have many factors at play that is causing the revenue to decline sharply at Bang Energy, including a DSD distribution swap away from PepsiCo, false advertising case with Monster Energy that's causing a packaging changeover, large retailers delisting or deprioritizing Bang Energy for upstarts like GHOST Energy, C4 Energy, RYSE, Alani Nu, and CELSIUS energy drinks, and then Huron Consulting Group implementing a cost optimization plan that put in motion that included a large SKU rationalization, a commercial real estate sale and leaseback strategy, and cuts to marketing spend…just to name some of the actions. Thirdly, Jack Owoc started seeing the writing on the wall and with not many viable options left to save Vital Pharmaceuticals (VPX Sports) that he birthed 30 years ago, Jack Owoc leaked the potential Bang Energy IPO. Next, Bang Energy put out a press release that says the board of directors “acknowledge Jack Owoc's vision in founding this leading brand and creating a world-class product in the energy drink category,” but he has been relieved of his CEO and Chairman of the Board duties. We are now in a full-on hostile takeover situation after I assume Jack Owoc went nuclear when he realized that his most hated rival Monster Energy could very well acquire Bang Energy. I'll explain why I believe Monster Energy would want to acquire Bang Energy, but also consider a few other options with the bankruptcy auction scheduled for April 27th, 2023. Bang Energy Bankruptcy Explained FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Join me in this episode of the Angus Warburton Podcast, where I had the pleasure of speaking with Emily Furey, a highly experienced PT and fitness professional.  Emily is an graduated dancer, online coach, personal trainer & digital content creator. Sponsored by brands such as C4 Energy and Sky TV, her 7 years in the social media & fitness industry has gained her years of experience in both. Emily promotes a healthy lifestyle but with a very large focus on the balance, which additionally includes regularly discussing the importance of mental health. More balance, more life. Emily shares her journey and key milestones in her career, as well as her proudest moments. We also delve into the ups and downs of working in the fitness industry and the challenges of maintaining a steady flow of work while keeping a positive and goal-oriented mentality.  Emily emphasizes the importance of setting goals and focusing on performance, rather than just aesthetics, when it comes to fitness, and reminds us that training should be seen as a complement to a healthy lifestyle, not a substitute for it.  Tune in now to hear more about Em's insights and valuable advice on fitness and well-being.   WATCH THIS EPISODE ON ► YouTube: https://youtu.be/gCxMg8iZFOE   FOLLOW ANGUS ► Instagram: bit.ly/anguswarburton_uk Tiktok: bit.ly/anguswarburton  

In today's podcast, we are speaking with James Thompson, the SVP of Performance and eCommerce for Nutrabolt overseeing digital globally for the C4 Energy, Cellular, and Xtend brands. Make sure you tune in to find out more! With more than 15 years of experience in digital marketing, a decade on Amazon, and extensive experience leading global D2C businesses, James is driven by improving all individuals on his teams which translates to brand performance. He is an avid surfer having surfed professionally in his early 20's, free dive spearfisher, a husband, and a father to 2 energetic children.

Keurig Dr Pepper (NASDAQ: KDP) finally got off their butt and landed a key strategic partnership in the energy drinks market. On December 8, KDP and C4 Energy entered into a strategic partnership that includes a long-term sales and distribution arrangement, which is expected to meaningfully increase retail availability and household penetration for the C4 Energy brand. KDP is making a pre-tax cash investment in Nutrabolt of $863 million, in exchange for preferred equity ownership stake of approximately 30% that has additional earn-out benefits, rights to increase ownership in certain capital raising scenarios, and board representation. This will make KDP the second-largest shareholder investor in Nutrabolt behind its Founder, Chairman and CEO, Doss Cunningham. Net of the anticipated cash tax benefits, the investment represents a multiple below 4x estimated 2023 net sales, which are expected to be above $650 million. This strategic investment was something that I predicted in October 2021 in a YouTube video titled “Keurig Dr Pepper Buys These Five Beverage Companies Next.” You can watch that YouTube video here - https://youtu.be/AHrmn87c26w. In that content, I not only explain my conviction pick for the energy drink category being Nutrabolt (aka C4 Energy), but also provide logic on its valuation being cheaper than Celsius Holdings and other key points that seem eerily familiar to yesterday's news. I'll unpack all that original commentary and more throughout the content, that hits on some under-the-radar business reasons why KDP chose Nutrabolt, a little history on the sports nutrition brand portfolio Nutrabolt, and explanation around how this investment fills an important short-term need at KDP and potentially creates a long-term advantage. I'll also explain the implications to the energy drinks market, and explain some outside stakeholders that were winners and losers in this announcement. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

We look at the workouts, The athletes and preview how you can watch all weekend. Win a C4 Prize pack by picking the winner of the Zelos Games 1 Woman and 1 Man and if they score the most of any entry you will win a C4 Prize Pack. Just make the picks in the comments of this episode by 11/11/22 at 5:00PM EST Cat makes us go True Crime for the back half of the show. A white van, Live Crabs, a Pawn Shop, an Adult Store and liquids on the ground. What happens next?

Jon Pruitt is the Logisitcs Manager of North America for Nutrabolt. We discussed 2023 strategy for transportation and supply chain. Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company's disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 Energy® (one of the fastest-growing energy drink brands in the U.S. and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the U.S.), and Cellucor® (an award-winning sports nutrition brand created in 2002). To learn more about becoming a Freight Agent: https://spi3pl.com/ To learn more about Emerge: https://emergemarket.com/freightcoach/ Ditch your carrier packet, Drive more carrier sales and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage, visit: https://brokercarrier.com/

It was just announced that PepsiCo (NASDAQ: PEP) entered into a long-term agreement to be the preferred global distribution partner for Celsius Holdings (NASDAQ: CELH). PepsiCo will also make a net cash investment of $550 million in exchange for 8.5% ownership of Celsius Holdings. With the Bang Energy deal coming to an abrupt end in June 2022, PepsiCo couldn't risk falling behind in one of the fastest growing mature beverage categories. So, what does the PepsiCo and Celsius Holdings deal mean to the broader energy drinks market? This was the deal to make for PepsiCo, as Celsius Holdings is about two to three times bigger from a revenue perspective compared to C4 Energy or Alani Nu. This was also the most disruptive option for the energy drinks market because Celsius Holdings had 300+ unique DSD partners. Most of these were added in the last two years and will create a déjà vu moment for these independent DSD partners that will again be forced to replace another massive energy drink brand on their trucks. Which energy drink brands will benefit from the market chaos? Outside of Celsius Holdings, beneficiaries will be Bang Energy, C4 Energy, and Alani Nu. Additionally, next-tier energy drink brands like G Fuel, Kill Cliff, LifeAid Beverage, and even the newly launched energy drink from the supplement industry powerhouse 1st Phorm will get some benefit from the DSD reshuffling. But arguably the biggest indirect winner of the PepsiCo and Celsius Holdings deal is GHOST Energy. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

David Garza is a father first.  THEN he is an entrepreneur, DJ, instructor, cyclist, kickboxer, teacher and a triathlete. But he didn't just wake up 15 years ago to plan this path.  As the first person in his family to go to college, David earned a degree in Fish and Wildlife Science Management with plans to become a Game Warden. This natural teacher and energizer had to power through his 300-pound body, sobriety, and more than one failure before he was voted one of Austin's Fittest by Austin Fit magazine, Best Cycle Instructor, Best Triathlete, and Person of the Year by TRIBEZA.  With his trademark smile and energy for days, David shares how he is still a work in progress.  Oh, and C4 Energy really needs to put his face on their cans! DJ DAVID GARZA https://soundcloud.com/davidgarza-2 INSTAGRAM https://www.instagram.com/davidgarza1 DAVID IN ACTION https://vimeo.com/316600127 LOVE CYCLE STUDIO https://www.lovecyclingstudio.com/ YOU SHOULD KNOW Nichelle Hines https://www.nichellehines.com --- Send in a voice message: https://anchor.fm/wiseandwine/message

This week on the show, Nick and Ava return to help Mark dive into more samples in advance of FizzzFest, a free non-alcoholic beverage festival here at Jungle Jim's. Then, we meet the teams from our sponsors Hop WTR and C4 Energy to talk about what they love about being in Jungle Jim's!

It's been about two years since a pair of PepsiCo major events caused the great energy drink DSD shake-up, so why is the beverage giant again at the heart of another shock to the growing beverage category? According to a Bang Energy press release on June 22, 2022, effective immediately, both parties will enthusiastically and strategically cooperate in a nationwide joint effort to transition from PepsiCo distribution to Bang Energy's new DSD partners. This officially puts an early end to one of the most toxic relationships in recent beverage industry history. One that underperformed from the very beginning and sapped Bang Energy of its historic growth momentum. So, now what? Does everything that happened in the last two years just go back to normal. Well…if you haven't learned anything about the last two years…there's a new normal that we all need to get comfortable with now. Fact is, Bang Energy is still the third largest energy drink brand with 7.3% dollar share of a very important beverage category. Those types of free agents just don't come around ever, so it's no surprise that many of the same DSD partners that helped Bang generate its billion-dollar momentum will be back in the mix once again. But it's presumed the brand will no longer be able to command exclusivity at these DSD distributors that stocked offerings with other energy brands once Bang Energy exited. Do you kick out Celsius Holdings that's grown immensely in the last two years…no! Do you kick out C4 Energy that has had impressive growth…no! Does many of the AB InBev DSD partners allocate less resources to growing the GHOST Energy brand…hell no! So, what's the predicted strategic game plan now for the biggest energy drink portfolios after the Bang and PepsiCo spilt? Energy Drink DSD Shake-Up of 2020 FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Blake Holman is the Founder and CEO of Blake Holman Fitness. Blake has helped transform hundreds of clients' lives through his online coaching program, private training services in NYC, and virtual training. He is quickly becoming one of the industry's most highly respected and reputable experts. Blake is renowned for transforming the bodies of men and women around the world, and his clients include some of NYC's top executives and entrepreneurs. His signature workouts are based on the principles of strength training, empowering his clients and producing massive results. Blake has been in the fitness industry for over 6 years and has worked with some of the top companies around the globe including Bodybuilding.com, C4 Energy, Ghost Lifestyle, EVL Sports, MyProtein, BodyArmor, VADE Nutrition, and many more. In doing so, Blake has been able to travel across the country to fitness expos and has created an extensive network across the entire industry. He has also built his Instagram account to a community of over 230,000 followers where he shares motivational content, fitness tips, and much more. Blake has been featured in Muscle and Fitness, Status Fitness Magazine, New York Weekly, AskMen, The American Reporter, and the Los Angeles Wire. In this episode, Michael and Blake talk about the importance of fitness vs nutrition, how to stick to a healthy diet, and the style of fitness most influential in transforming your physique. Head over to kreaturesofhabit.com and enter the promo code KOHPOD20 to receive 20% off your first order.

On this episode of the pod, Laura sits down with IFBB Bikini Pro, Olympian, Body by O teammate, and roommate Raphaela Milagres to play a game of 20 questions! Rapha is a bikini pro, originally from Brazil, currently living in Southern California. She primarily works as a fitness model and is an athlete with C4 Energy and Bombshell Sportswear as well as ring girl for Triller Fight Club. Find out more about her on Instagram @raphamilagres

Charlie and Scott Sit down with Chase and discuss growing up in West Virginia, Collegiate Wrestling, and being an Academic Wizard.  Then Chase discusses how he went into local TV Ad Sales and finally getting a dream opportunity with Flo Elite where he met Armen Hammer and Kyle and Cliff and formed what would be known as Scale as Needed. We talk about Chase's Journey with these guys and how they eventually left Flo Elite.  Chase is now with C4 Energy doing marketing.  We finish off with some opinions of what and where CrossFit is plus a few other things thrown in.

We chat with Greg Tetzlaff from Nutrabolt, talking about Cellucor's authentic C4 Energy drink collaborations Starburst and Skittles, how well they're doing, the goal behind them, and everything still to come.

Several energy drink companies launch new flavors for the New Year including Cherry Lime Lift MTN DEW Energy, White Peach and Tropical Punch ZOA, Blue Shock RAZE Energy, Peachy Keen Monster Ultra, and an authentic Skittles C4 Energy drink.

Redcon1 announces its clean and nutritious Redcon1 Meals brand, Fulfil Nutrition puts together a product outside of its original protein bar with the Fulfil Crisp Protein Bar, G Fuel hints at a collaboration with Spider-Man: No Way Home, and Cellucor and Starburst come together for four authentic Starburst flavors of C4 Energy.

Mike is a former college baseball player tunred body builder, turned CrossFitter. This year he coached Michelle Basnett to qualifying for the main stage at the CrossFit Games. He does this all while owning and operating CrossFit Cornelius and raising three children. Exclusive to WODcast listeners: From Naked Nutrition: For supplements with no artificial additives. It means the fewest and purest ingredients, so you know exactly what's going in your body. Get Naked and save 10% on your first order using code WODCAST10 at NakedNutrition.com Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. 20% OFF C4, CELLUCOR, and XTEND with code WODCAST ...go to C4Energy.com and use code – WODCAST.

Jeff Olson is a two-time Olympian, three-time national downhill champion and Pan-American gold medalist. Upon retiring from professional athletics, he had successful careers in both the financial and technology industries. In 2000, he co-founded Well Nourished Worldwide whose mission is to transform the standard in medicine, health and human performance. Jeff is co-founder of the Metro Denver Health and Wellness Commission (pre cursor to LiveWell Colorado) and the Zyozy Foundation. He serves on the board of directors of CAN DO multiple sclerosis, Turn the Tide Foundation and is Vice President of the Colorado Olympian and Paralympian Association. He is involved in Denver's pursuit of hosting the 2022 Winter Olympic Games. You can view his TEDxMilHigh talk regarding a Denver Olympic on Youtube Exclusive to WODcast listeners, Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. NOW THROUGH JULY 4th SAVE even MORE- 35% OFF C4, CELLUCOR, and XTEND with code WODCAST ...go to C4Energy.com and use code – WODCAST. * MUDWTR is a coffee alternative with 1/7th the caffeine as a cup of coffee. Rather than relying on hundreds of milligrams of caffeine for energy mud leans on functional mushrooms and adaptogens for energy without the jitters and crash of caffeine. Visit mudwtr.com/wodcast to support the show and use code WODCAST at check out for $5 off 
 * THORNE: Health solutions Trusted by 40,000 medical professionals, over 100 professional and collegiate sports teams, the UFC, and now CrossFit. Thorne, the Official Supplement Partner of CrossFit. . Our exclusive WODCAST storefront can be found at thorne.com/u/wodcast – shop here for our crossfit 20% off discount.

Join Dan Hardy and Ollie Richardson as they make their picks for this weekends UFC Event, Korean Zombie VS Dan Ige.The video version of this podcast can be found on the Full Reptile Youtube Page. This episode is bought to you by; C4ENERGY: Our newest sponsor C4 Energy are giving you 30% off their energy drinks with the code FULLREPTILE . Drop that at the checkout for the discount. CLICK HERE: https://shareasale.com/u.cfm?d=802608... MANSCAPED: Get 20% OFF @manscaped + Free Shipping with promo code FULLREPTILE at MANSCAPED.com #ad #manscapedpod

Armen is one of the most knowledgeable and opinionated people when it comes to CrossFit. He is a former host of the WODcast Podcast and always brings us the freshest up to date gossip in the CrossFit world. Armen is also on the cusp of being a father and so we check in to see what is going on in Armen's world. Also check out Armen's YouTube channel ArmenHammerTV for the most up to date interviews and information on CrossFit. Exclusive to WODcast listeners, Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. Eat the 80: Eat the 80 offers fresh, delicious, portion controlled meals that are gluten free and contain a healthy balance of carbs, protein, and fat. They offer an awesome Affiliate program where you can quickly earn free meals for yourself or your members/trainees. Contact us at info@eatthe80.com to get your own personal Affiliate code.

David Paradiso is the owner/coach of multiple successful CrossFit affiliates. David has been in the CrossFit business for over 12 years and has been successful with not one, but two gyms in one of the most difficult markets. He has had multiple teams qualify for the Games and is an avid rock climber, surfer and all-around outdoorsman. Most importantly he had to deal with Eddie as a client. Exclusive to WODcast listeners, Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. For 20% off go to C4Energy.com and use code – WODCAST. For 50% off your first month of Hunter McIntyre's HAOSTraining.com use wodcast2021 at checkout.

Louise is one of the most sought after gymnastics coaches in Western Canada and coaches some of CrossFit's top competitors. She takes her gymnastics on the road to teach others in different cities with her seminars. She returns to the WODcast to discuss everything from tubing accidents to paintball technique to a few gymnastics secrets. Exclusive to WODcast listeners, Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. From our friends at The Ready State: Right now, listeners can try Virtual Mobility Coach, you can get the Kelly Starrett in your pocket, totally risk-free for two weeks, without paying a penny. Try it completely free for two weeks, and if you decide to continue, you can get 10% off using promo code WODCAST10. Simply visit thereadystate.com and use code WODCAST10 at checkout. Hurry! Code expires July 1st Eat the 80: Eat the 80 offers fresh, delicious, portion controlled meals that are gluten free and contain a healthy balance of carbs, protein, and fat. They offer an awesome Affiliate program where you can quickly earn free meals for yourself or your members/trainees. Contact us at info@eatthe80.com to get your own personal Affiliate code.

Dusty is the co-owner and head gymnastics coach of DogTown CrossFit in Culver City, California. By the age of seven, he had started an active athletic regimen that has continued throughout his life. At thirteen, Dusty gave up a host of other sports to focus on Artistic Gymnastics. He was a very successful gymnast, and after his father's job promotion and relocation to Northern California, he began to train at Stanford University under two-time world champion Tong Fei. By sixteen, Dusty competed at the Junior Olympic National Championships and trained with the U.S. Olympic Team. In college, he competed in NCAA Division I men's gymnastics and scored a NCAA record perfect 10 on the still rings. After one more year of competition, he retired due to injury. He then traveled the world starring in a Cirque du Soleil-type live show before settling in Los Angeles and doing some stunt work in films. Dusty trains anyone and everyone, from your everyday Joe to elite CrossFitters, athletes, and teams. In the last few years he has worked with Lindsey Valenzuela, Kenneth Leverich, Noah Ohlsen, Ruth Anderson Horrell, Tommy Hackenbruck and the UTE CrossFit Team. This past season Dusty was as hired as the Head Coach of the Los Angeles Reign, a Professional Sports Team that plays GRID in the NPGL on NBC. His focus remains safety, health, and longevity in fitness. Dusty continues to travel and present the CrossFit Gymnastics Trainer Course and has co-written “Breaking Parallel” with CrossFit Gymnastics Subject Matter Expert Jeff Tucker, due out in the Spring. Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. Go to C4Energy.com and use code WODCAST for 20% off. Ready State: The Ready State helps everyday athletes enjoy better movement, agility, and strength, founded by Dr. Kelly Starrett. Every day Virtual Mobility Coach gives you guided mobility videos. Right now, listeners of this podcast get a special deal. You can try Virtual Mobility Coach for 2 weeks completely free and if you decide to continue, you get 10% off for the life of your membership using promo code WODCAST10. Simply visit TheReadyState.com and use code WODCAST10 at checkout. Eat the 80: Eat The 80 has an awesome Affiliate program where you can quickly earn free meals sent straight to your door for yourself or your members/trainees. Help your gym members or trainees achieve their best and earn great rewards too. Contact info@eatthe80.com to get your own personal Affiliate code. You also get a box of business cards with your promo code on them for easy sharing.

Chris Duffin is an inventor, thought leader, and serial entrepreneur in Health and Fitness. He has Co-Founded multiple prominent brands the largest of which, Kabuki Strength where he serves as Chief Visionary Officer, is a globally recognized brand. Exclusive to WODcast Podcast listeners: This show is brought to you by: Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. Go to C4Energy.com and use code WODCAST for 20% off. Ready State: The Ready State helps everyday athletes enjoy better movement, agility, and strength, founded by Dr. Kelly Starrett. Every day Virtual Mobility Coach gives you guided mobility videos. Right now, listeners of this podcast get a special deal. You can try Virtual Mobility Coach for 2 weeks completely free and if you decide to continue, you get 10% off for the life of your membership using promo code WODCAST10. Simply visit TheReadyState.com and use code WODCAST10 at checkout. Eat the 80: Eat The 80 has an awesome Affiliate program where you can quickly earn free meals sent straight to your door for yourself or your members/trainees. Help your gym members or trainees achieve their best and earn great rewards too. Contact info@eatthe80.com to get your own personal Affiliate code. You also get a box of business cards with your promo code on them for easy sharing.

Natalie is the founder of Fit Addicted Foods where she does nutrition coaching for women. She has a life long history of competitive sports and rocked the CrossFit world by being one of the smallest competitors at the CrossFit Games in 2013 where she finished 30th. In 2016 while competing in the CrossFit Open, Natalie failed a random drug test. She owned up to it and went on to successfully win bodybuillding competitions. The rollercoaster ride that she went on brought her to where she is now of helping women who have difficulty getting results with their bodies. Exclusive to WODcast listeners, Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. Go to C4Energy.com and use code WODCAST for 20% off. Eatthe80.com provides delicious, healthy meals. To get your own personal Affiliate code go to info@eatthe80.com For Hunter McIntyre's worrkout programming go to https://haostraining.com/ and use the code WODCAST at checkout to get 50% 0ff your first month.

Rob is a Strongman competitor, CrossFit Games athlete, and owner and head coach of Hybrid Athletics, a CrossFit Strongman gym with locations in Bridgeport and Stamford, CT. ... As a CrossFit Games Athlete, Rob placed 22nd and 15th at the 2009 and 2010 CrossFit Games respectively and he is strong AF. Exclusive to WODcast listeners, Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. Go to C4Energy.com and use code WODCAST for 20% off. Slate Milk: Slate Milk is the better-for-you chocolate milk brand. With less sugar and more protein, their lactose free products for a delicious and guilt-free breakfast boost, midday snack, or post workout fuel. Use code WODCAST15 for 15% OFF your first order at slatemilk.com.

A former college wrestler from a family of standout athletes, Chris Spealler quickly became one of CrossFit's leading ambassadors, impressing and inspiring newcomers to the sport with his underdog spirit, unequaled work ethic, and warm personality. A competitor at the very first CrossFit Games in 2007, he would eventually collect a pair of Southwest Regional titles and three Top 10 finishes at the Games (2007, 2008, 2010), along with a “Spirit of the Games” award in 2010. One of Speal's most inspiring achievements came in 2014, when—at age 35 and against tougher competition than ever before—he returned to finish 2nd at Regionals and punch his ticket to the Games for a seventh time. He was the only performer from the '07 Games who was also in the 2014 field. Three years later, at the ‘17 Games, Chris reached the podium in the Masters 35-39 division, showcasing the skills that have made him a true legend of the sport. Though he's now retired from competition, Spealler continues to train and coach at CrossFit Park City in Utah. Exclusive to WODcast listeners, Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. Go to C4Energy.com and use code WODCAST for 20% off. Slate Milk: Slate Milk is the better-for-you chocolate milk brand. With less sugar and more protein, their lactose free products for a delicious and guilt-free breakfast boost, midday snack, or post workout fuel. Use code WODCAST15 for 15% OFF your first order at slatemilk.com.

A mobile, hostile and agile former Navy SEAL with decades of experience in the SEAL teams and other Special Operations units. Expertise in tactical communications, small unit tactics, combat/tactical marksmanship, weapons, anti-terrorism, defensive driving, combative training, digital collection systems, certified diving instructor, recognized writing and photographic talents. Adventure athlete: recently competed "GODZone" Chapter 8 New Zealand, 650km adventure Race. “Primal Quest 2016” 465-mile 10-day adventure race, competed in the "Arrowhead 135” a 135-mile human sled pull race and numerous extreme endurance races. Recently Race: Eco-Challenge Fiji, Sept 2019, Team Onyx Amazon Prime - Worlds Toughest Race Founder and Co-owner of Trident Athletics (formally Trident CrossFit) in Alexandria, Va, one of the largest CrossFit gyms in the country. A Level-4 trainer, mentor, coach of over 650 athletes of all different athletic abilities and levels to include professionals, first responders, industrial athletes, military forces, and life-long warrior-athletes. All with a common goal, to achieve peak physical and mental prowess and to reach their fullest potential. Chriss fully understands the relationship between total body fitness &mental toughness, and the roles they play in everyday life. Chris is a Life Coach and mentor to dozens of people looking for a higher purpose in their lives. he is fit, funny, and charming and winner of the hit television show “One Man Army” ep. 5, a competition series featured on Discovery Channel, which pits elite military, extreme sports, and law enforcement operatives against one another. Exclusive to WODcast listeners, From our friends at The Ready State: Right now, listeners can try Virtual Mobility Coach, you can get the Kelly Starrett in your pocket, totally risk-free for two weeks, without paying a penny. Try it completely free for two weeks, and if you decide to continue, you can get 10% off using promo code WODCAST10. Simply visit thereadystate.com and use code WODCAST10 at checkout. Hurry! Code expires June 1st! Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. Go to C4Energy.com and use code WODCAST for 20% off. Slate Milk: Slate Milk is the better-for-you chocolate milk brand. With less sugar and more protein, their lactose free products for a delicious and guilt-free breakfast boost, midday snack, or post workout fuel. Use code WODCAST15 for 15% OFF your first order at slatemilk.com.

Nick Dompierre was born July 29, 1986 in New Bedford, MA. He started skateboarding at the age of 12. It became his absolute passion. Nick attended and graduated from Greater New Bedford Regional Vocational High School in the year 2004. His major was carpentry. After graduating he worked for a contractor building houses. Meanwhile still skateboarding when he wasn't working. Nick would leave MA and go on tours all around the world with his sponsors for events, demos and signings. In 2007 he turned professional. He is known for his super fast style and and 
smooth performance on big gaps and rails. He has appeared in numerous skate videos such as “The Solstice Video”, Real's “Roll Forever”, “Since Day 1”, and “Real at the Berrics”. He has had impressive results at large scale national contest such as X- Games, Rob Dyrdek's STREET LEAGUE, Dew Tour, Tampa Pro, Vans Downtown Showdown, among others. In addition to being a great contest competitor, he gained credibility and a massive fan following due to his natural street skate style. His success has landed him on the covers of Transworld Skate, Thrasher and Slap Magazines. Nick has grown up pushing the limits, whether on a skateboard or racing his Camaro (it's been said that he drives like he skates -FAST!). He had his first career setback after a motorcycle accident in 2010, sidelining him for a good portion of the year. Upon recovery he was invited to compete in the exclusive ESPN Street League contest series, which is the brainchild of world-renowned skater and MTV personality Rob Dyrdek. Shortly after his second appearance in the Street League 2011 series he returned to Massachusetts to prep for upcoming video parts and contests, where he took an unfortunate accident fracturing his vertebrae in 2 locations, C6 and T1. After breaking his neck he started therapy to rebuild strengthen in his back/neck. It was by far the worst injury he ever experienced. He was unsure if he would ever be able to skate again. With months and months of therapy and rehabilitation he was recovering. During the rehabilitation Nick developed a love for strength training. Noticing the changes in his body and feeling of being stronger. After his injury completely healed he continued skateboarding as a professional while strength training too. He then later got his ISSA (International Sports Science Association) Personal Trainer Certification. He's designs individualized Online Coaching programs and diets for each one of his clients. His goal is to help everyone reach their desired physique and to be as healthy as possible! Exclusive to WODcast listeners, From our friends at The Ready State: Right now, listeners can try Virtual Mobility Coach, you can get the Kelly Starrett in your pocket, totally risk-free for two weeks, without paying a penny. Try it completely free for two weeks, and if you decide to continue, you can get 10% off using promo code WODCAST10. Simply visit thereadystate.com and use code WODCAST10 at checkout. Hurry! Code expires June 1st! Cellucor: Powered by CarnoSyn® Beta-Alanine, BetaPower®, and other key ingredients that support explosive energy, alertness, and performance, the C4® Energy lineup is dominating the booming performance energy category across the country. With ten amazing flavors built on zero sugar, sodium, carbs, and calories, C4® Energy offers a delicious way to awaken your super and conquer your goals. Go to C4Energy.com and use code WODCAST for 20% off. Magic Spoon: It's keto-friendly, gluten-free, grain-free, soy-free, low carb, and GMO-free cereal! Get your next delicious bowl of guilt-free cereal at MagicSpoon.com/wodcast and use code WODCAST to save $5 off.

Show #1 in our 6 part series. Featured on: ↓↓Click the Red Button below ↓↓. SUBSCRIBE. Kicking out vids every couple days. FB- https://www.facebook.com/OnetoGoShow Podcast- The One to Go Show on Apple and Spotify https://anchor.fm/pooka1 TikTok- @theonetogoshow Snapchat-@theonetogoshow ↓↓Click the Red Button below ↓↓. SUBSCRIBE. Kicking out vids every couple days. https://www.youtube.com/channel/UC_r_TSMx2XEfMfJ9Vc1ez0w?view_as=subscriber C-4 - C4 Energy --- Support this podcast: https://anchor.fm/otgs/support