The FMCG Podcast

A new ep is here and it's a Soreen bonanza! Liz Jacobs (Marketing Director, Soreen) & Gary Fawcett (Executive Creative Director, TBWA/MCR) join the pod to chat all things marketing!

Simon Jones, seasoned field sales specialist, shares his expertise & learnings from his impressive career. A perfect listen for anyone who wants to have a good understanding of the field sales world! Be sure to follow Simon on LinkedIn!

This time Rich sits down with Phil Martin (CEO & Founder) of "Blanco Niño". Blanco Niño offers a range of award-winning corn tortilla chips made with an authentic Aztec cooking process! Hear Phil tell his story about forming the brand & his successes whilst growing the brand into what they are today. Find Blanco Niño products in: Sainsbury's, Co-op, Amazon, Ocado, M&S, Tesco & many more across the UK! "How does an Irish chef take the humble tortilla chip way back to its Aztec roots & then bring it back to you... better than EVER!?" FIND OUT NOW!!!

The FMCG Podcast is BACK! Yep, Rich is back for a whole new season of non-stop top discussions with industry leaders on a whole host of exciting topics in the wonderful world of FMCG. Darren Morgan (Reckitt) is kicking the season off in style as he discusses his expertise in packaging design, design-driven innovation & industry tips and tricks for those looking to break into the industry. Follow Darren on Linkedin here! - https://www.linkedin.com/in/darren-morgan-1b15bb23/ New Episodes of the FMCG Podcast will be released on the first Wednesday of every month.

This week Rich sits down with Zara Godfrey (Pupkip) to discuss her experience in growing a start-up brand in the UK market. We talk wonky fruit, Marketing and Sustainability & Product development The FMCG Podcast will Return in Autumn 2024

Rich sits down with Emma and Adele from Ecotone to discuss the ins and outs of sustainable brands and how to market them

Timestamps (00:00) Intro (00:32) Intro to out-of-home activations and his role (03:00) Who are GottaBe! Marketing and how do they operate? (05:38) The approach and culture they lead with (quality over quantity) (07:08) How are they different and what are their activation missions? (08:55) What makes a great out-of-home activation? (13:07) Examples of previous activations (16:20) Challenges with activations (19:00) Future of GottaBe! and campaigns in the pipeline (21:30) Advice about building an FMCG career (26:10) Resources, books, tips and outro Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing

Timestamps (00:00) Intro (02:10) Background of the founders (08:45) The idea behind FATSO (11:00) Mission of FATSO (14:00) How to stand out on the shelf (17:40) Leveraging social activations (21:35) FATSO discuss the range on sale! (23:50) What's around the corner for FATSO (25:00) Skills and tips for people in the industry and outro Rich discusses the revival of good dark chocolate with Ella and Hannah, founder and head of sales of FATSO.

Rich sits down with Harry & Lucy from Martee's, a revolutionary micro retail store taking a new food retail environment by storm. Gone are the days of vending machines full of unhealthy and unappetising foods. Martee's uses AI forecasting to stock some of the best, healthy brands in hospitals, workspaces and more. Enjoy!

On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants. We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space. Enjoy!

Join us for episode 3 of the new season as we discuss rebranding traditional brands with Giles Mountford, marketing manager for Badger/Outland beer. We chat about their mission in the modern competitive market, how they brand themselves differently and Giles' favourite resources for effective marketing. Enjoy!

In today's episode, we're joined by Amy Moring, co-founder of Hunter & Gather. Amy and her partner have created award-winning 'real food' by using the best ingredients and providing healthy swaps to kitchen staples. We talk about the early days of the company, last-minute branding changes and the health benefits they attribute to their products. Check out the podcast to learn more about their advice on how to break into a market that's dominated by big brands. Watch on YouTube: https://youtu.be/Yzt7lXVkjxs

Season 3 is here! To kick off the new season, we're chatting with Joe Moruzzi, founder of Pleese and creator of the innovative 'freezecake'. From working on building sites to constructing a brand from the ground up, Joe discusses the challenges of entering a well-established market with an unknown product. He's landed major retailer stockists and even turned down an offer on Dragons' Den! Check out the podcast to learn more about how developing his brand recognition is more important than entering the private-label market. Watch on YouTube: https://youtu.be/StQ0mbc9SX4 Listen on Spotify: https://open.spotify.com/show/1L012LU7YERaTZnnGGMsrE?si=16859ff7e5b342c4 Listen on Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-fmcg-podcast/id1531909464

In this podcast, we speak with Danny Bull, Founder of Dung Snacks. Who are Dung Snacks? Their mission is to provide tasty, healthy, indulgent snacks while helping to end child hunger. They position themselves as a high protein bar that'll deliver on your macros but is good for your gut. No dodgy sweeteners here, and they'll deliver far more protein than the date squish bars. All whilst containing ingredients that'll look after your gut. Watch or listen to the podcast to find out more about Dung's mission, the opportunities & challenges that come with starting a food brand post-pandemic & Brexit, and Danny's story about setting up a food business with no experience. Need help recruiting great people for you food & drink business? See how we could help make this easier for you on our website: www.consumerhub.uk https://podcasters.spotify.com/pod/show/thefmcgpodcast

In this podcast, we speak with Liam Mahoney, Head of International Sales at LoveRaw. Sports and nutrition have always been huge for Liam, and after completing a degree in sports science as well as a masters in sports nutrition he started out his career at Shrewsbury Town, with the sports medicine team. But after quickly realising this wasn't for him, he found a role that combined his passion for nutrition in a commercial setting with Tesco as a category buyer. After a successful three years with Tesco Liam moved to Grenade as a National Account Manager for convenience channels, before moving to LoveRaw as the Head of UK convenience and has recently become the Head of International Sales. Check out this podcast to hear the story of LoveRaw, how to win with convenience retailers and insights directly from the category. He tells us how to conquer the mind of the impulse buyer. Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast

In this podcast, we're speaking with Zoey Henderson, Founder of Fungtn. You're probably wondering "who's Fungtn?" Fungtn are a non-alcoholic craft beer brand brewed with mushrooms. Nope your beer won't take like mushrroms, nor will it get you high, these are functional funghi that have great adaptogenic properties, so you can still enjoy an ice cold craft beer without compromising on your health, training or whatever else you've got going on in life! Watch the podcast to hear the story, gain direct insights about the no & low category, and learn more about functional mushrooms. Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast

In this podcast, we're speaking with Emily Laws, Head of Brand at Lucky Saint. Emily began her career in PR before moving into brand marketing with Streetfeast and Fever-Tree before moving to Lucky Saint and becoming Head of Brand. Lucky Saint is the UK's Number 1 Dedicated Alcohol-Free Beer. Their mission? "To become to alcohol-free, what Guinness is to stout". Watch the podcast to hear all about the story of Lucky Saint, insights directly from drinks, and how to impactfully grow a brand. Watch on YouTube or listen on your favourite podcasting platform here: https://podcasters.spotify.com/pod/show/thefmcgpodcast

In this podcast, we're speaking with Mark Cumming, Head of FMCG UK&I at Costa Coffee. Mark takes us through the challenges and opportunities of taking a QSR brand into a take-home product, how to land new launches in retailers with impact, and what makes impactful brand activations with grocers. Mark began his career at ACNielsen, giving him a really good platform to springboard his career when taking that step onto in-house FMCG brands with Coca-Cola. Working through various different roles across Category, Brand, Innovation and Commercial up to Director level before moving over to Costa as Head of FMCG UK and Ireland. Watch the podcast on YouTube or listen on your favourite podcasting platform to unlock these insights. https://podcasters.spotify.com/pod/show/thefmcgpodcast Are you a food or drink brand currently struggling with any hires? Whether you're a start-up, SME or Blue-chip, we can help with that. Consumer Hub recruits commercial roles for consumer businesses. Drop Richard a note at richard@consumerhub.uk or LinkedIn to find out more https://www.linkedin.com/in/richardbennigsen/

In this episode of The FMCG Podcast, we're speaking with Brett Goldhawk, a global brand, innovation and communications specialist. Brett is the founder of branding & design agency DesignHawk, and has worked with some giants in the world of FMCG including: Unilever, Grupo Bimbo, Greene King, Associated British Foods, Procter & Gamble with brands such as Pataks, New York Bakery Co and Old Speckled Hen. He has expertise in brand insight, innovation, identity, packaging design, shopper marketing and tone of voice. This episode sees us getting into the detail of how brands can build brand resistance, how brands can stand out, and why brands should not focus all their efforts on growing the category during the hard times. Watch on YouTube or listen on most major podcasting platforms here: https://podcasters.spotify.com/pod/show/thefmcgpodcast

In this episode of The FMCG Podcast, we're speaking with Sami Modi. Sami is a Commercial Management Degree Apprentice at Greencore, currently sitting a rotation in the retail category management team. On the show today, Sami unpacks all things apprenticeships and early careers in the food, drink and FMCG industry. Some excellent advice in this one for anyone looking to get into the FMCG industry, whether that's through apprenticeships, graduate schemes or entry-level roles. There are also some brilliant insights for any hiring managers out there, about what working in the food industry is like for Gen Z, the key motivators for young adults as well as challenging some of the stigmas. You can watch the podcast on YouTube & Spotify or if you'd prefer to listen it's available on all major podcasting platforms.

In this episode of The FMCG Podcast, we're speaking with Alex Hunter, Group Sales Director of The Audience Collective? Alex has experience working in Category, Consumer & Range Insight with both FMCG and research agencies with people such as Asda, Betty's & Taylors and Visuality before joining Audience. Who are Audience? A multidiscipline marketing agency specialising across all aspects of marketing including web design, shopper insights, social media, advertising, market research - the list goes on. Told you they do EVERYTHING. Oh and they work with some pretty big businesses too from Tesco & Morrisons to Unilever & Britvic to Sony & HSBC. Want to unlock these insights? Watch the podcast, or if you prefer to listen you can find it on Spotify & Apple Podcasts.

In this video we speak with Sarah Graham, the Advertising, Brand and Media Lead at Warburtons. Sarah has ten years experience in Brand Marketing with Warburton's starting as a Marketing Executive, and now finding herself as the lead for Warburton's Brand, Advertising and Media. Sarah gives us insight into what the day-to-day of an Advertising, Brand & Media Lead looks like within one of the nations biggest brands, the key stakeholders he works closely with both internally & externally, and what "good looks like" for any budding Brand Managers or Marketeers out there. Check the video out to hear Sarah's insights!

In this episode of The FMCG Podcast we speak with Jessica Harris-Voss, Sales Director at Dalston's Soda.Jess has experience across multiple different categories of FMCG including Drinks, Healthy Snacks and Beauty with brands: Diageo, itsu & L'Oréal before joining Dalston's.Now before we go any further, have you tried Dalston's? If not go grab a mixed case off their website right now - trust us you won't regret it.We speak about all things Career Development, FMCG and Soft Drinks. Listen to find out more.Did you know you can also watch on YouTube with video: https://www.youtube.com/watch?v=Qnug6AloMFU

In this episode of The FMCG Podcast we're speaking with Louise Monk, Director at Popcorn Kitchen. We hear all about the story behind how Louise's career helped her set up Popcorn Kitchen, how they stand out from other brands with unique gifting options, and how understanding the manufacturing process & true cost of goods can help make you a better sales person. Watch the podcast to unlock these insights, or if you prefer to listen, check it out on Spotify and Apple Podcasts. Oh and if you're stuck for Christmas gift ideas, go grab a giant bottle off the website: https://popcornkitchen.co.uk/ Want to watch this podcast instead? Check out YouTube here:

In this episode of The FMCG Podcast we speak with Gareth Turner, founder of Big Black Door marketing consultancy. Gareth has 25 years experience across Brand & Full Mix FMCG marketing with Heinekin, Arla and Weetabix.Gareth highlights the importance of brand marketing, discusses why it is crucial to remember the businesses' "why" when developing brand strategy and outlines how to defend your marketing budget. Gareth has created a link to share some of the stories spoke about in the podcast, check it out here: www.bigblackdoor.com/fmcgChapters: 0:00 Introduction0:43 Gareth's Introduction2:30 What Sets Brands Apart in the Current FMCG Market5:47 Brands We Should Keep an Eye On11:32 The Difference Between Brand Management Now & 5-10 Years Ago15:55 Gareth's Experience Rotating Across Different Categories21:30 How Big Brands Stand Out in a Market that is Disruptive24:10 Gareths Advice for Marketing Managers28:12 'Beanz and Bix' Marketing Campaign Secret32:08 One Quality Every Great Marketeer Needs33:29 Gareth's Socials

In this episode of the FMCG Podcast we speak with Marcus Black, Joint Managing Director at Slingsby Gin and Intercontinental Brands. Watch to hear the story of how Marcus and his business partner Mike Carthy started the business, how they built a brand in alcoholic drinks as a premium gin spirit and what they've been up to with sports and lifestyle sponsorships including: The BMW PGA championships and Ascot Racecourse!

In this episode of the FMCG podcast we're speaking with Jon Black, Head of Sales at Hall and Woodhouse. Jon has a breadth of experience across different categories of FMCG in both food & drink with the likes of: Pepsico, Kerry Foods, Bacardi, Mondelez and Roust before joining Hall & Woodhouse. We discuss all things beer including current category trends, new innovations, and how to stand out in the space.

In this episode of The FMCG Podcast we speak with Adam Sopher, co-founder of Joe & Seph's Popcorn. Listen to this podcast if you want to know how:- Joe & Sephs disrupted the snacking category creating their own premium subcategory within popcorn.- How they continue revolutionising and pushing the space to the limit with constant innovation b manufacturing themselves.- Landing listings within every cinema chain, multiple premium retailers & more big plans on the way?...

In this episode we speak with Jayne Cunningham - packaging engineer for McCain Foods. Jayne has has fantastic exposure to packaging and sustainability starting her journey with Coveris UK as a product development manager before moving to McCain.Jayne gives us insight into her role, what value it adds to the business and how it ties in together with other functions. She also goes through his favourite things about the role and some of the challenges she might face.Check out the video to understand more about the life of a packaging engineer and hear Jayne's insights for anyone wanting to get into packaging in food!

In this episode of the FMCG Podcast we speak with Nat Cooper - Senior Sales Specialist at Simply Roasted. Nat has a breadth of experience working with Food & Drink startups that have gone onto be very successful SME's previously working at Vitacoco and Doisy & Dam before joining Simply Roasted.Make sure to watch until the end for a discovery code that'll get you 30% off your first Simply Roasted order!

In this episode of The FMCG Podcast we speak with Ben Vear, General Manager EMEA at Minor Figures. Ben has experience working in both Blue-Chip and Start-up SME companies such as Mars, Bear Snacks, Emily's Crisps, Babease before joining Minor Figures as Commercial Director. He takes us through all things coffee, dairy alternative and sustainability.

In this episode of The FMCG Podcast we speak with Joel Barlow who is a Category Marketing Leader. with a wide range of experience across branded and private label chilled products. He takes us through his experience, what it takes to be a successful Category Manager and how Category Marketing can add value to any food & drink business. Watch the podcast here, or if you'd prefer to listen, you can on both Apple Podcasts and Spotify.

In this podcast we speak with Tom Hurst, founder of Rockstar Spirits. Rockstar are on a mission to revolutionise the rum category by infusing high quality sipping rum with fruity & caramel flavours.He takes us through his career in the drinks industry before making the move to set up his own business, shares his experience appearing on Dragon's Den and fills us in on what is currently on-trend in the beers, wine & spirits category. Listen to the podcast here or on Apple Podcasts and if you'd prefer to watch, watch it on YouTube! Check out Rockstar Spirits on their website and Amazon and if you're a rum lover, try some for yourself.

In this episode of the FMCG podcast we speak with Charlie Johnson - Senior National Account Manager for Pip & Nut. A really enjoyable video to film, Charlie takes us through her CV and how she found making the career switch from buyer to supplier side. She gives us insights into the morning spreads category and tells us the story of how her and the Pip & Nut team managed national listings with Tesco and how to be successful with the top 4 retailers.

Time for the final video in our 'meet the' series

Meet the Head of Marketing with Phil Carratt

Today we're meeting a National Account Manager

Meet the Category Controller with Joel Barlow

In this episode we speak with Sam Cordwell, the Head of Sales at Mighty Pea. Sam has experience across Category Marketing Management and Sales in nutraceuticals with the likes of Holland & Barrett, Glanbia and Green Origins before joining Mighty as the Head of Sales & Business Development. Sam gives us insight into what the day-to-day of a Head of Sales looks like, the key stakeholders he works closely with both internally & externally, and what "good looks like" if you aspire to be a Head of Sales further in your career. Check out the video to find out more.

It's Time for a Cluckin' Change, Join the Chick*n Rebellion with VFC Foods. In this podcast, Stewart McGuckin the Commercial Director at VFC shares with us his & VFC's story, category insights into the meat free sector and advice for young FMCG talent looking to be successful in commercial.

Motion Nutrition - The No Nonsense Nootropics with Joe Welstead. Motion Nutrition are they make natural organic supplements with the aim to help you stress less, sleep deeper and live happier.

HERE IT IS - CHOOSING THE RIGHT WINE WITHOUT BOTTLING IT WITH WITH KINGSLAND DRINKS

The FMCG Podcast Season Two is dropping this week. Back with a bang we're speaking with Chris Terry who is the General Manager Europe for Nutrabolt.

In this episode we talk with the founders of Food Circle Supermarket, James & Paul. Food Circle Supermarket are an eCommerce store that sell overstock products, so you can save money and save food waste. Also being a Yorkshire based business it's a win win for us.This is the one for all you #wastefree hackers - we talk all things circular economy with Food Circle Supermarket.

The long awaited full podcast is here...

In this video we're talking all things establishing an effective company culture with Julia Darvill the MD of Puratos UK. This is The FMCG Podcast. This is the show where we speak with the leaders of today. Live interviews with the UK's most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Real conversations on all thing's food and drink. Real stories on how to cope with the ups and downs of the fast paced FMCG sector, and advice on how to build and shape your career. You'll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential.

MAKING EVERYDAY MAGNIFIQUE WITH ST PIERRE GROUPE - THE NORTH WEST BAKERY ON THE RISE

Eating Lean and Leading with Innovation - A Very Cheesy Story...

In this episode of the FMCG Podcast we speak with Richard Howell the Founder of Marvel FMCG and *chew the fat* about the recruitment industry, and how the experience can be improved for all. This is The FMCG Podcast. This is the show where we speak with the leaders of today. Live interviews with the UK's most talented Marketing, Innovation and Sales experts and Industry Insight leaders. Real conversations on all thing's food and drink. Real stories on how to cope with the ups and downs of the fast paced FMCG sector, and advice on how to build and shape your career. You'll be inspired to step out of your comfort zone, develop your leadership skills and make sure that you reach your full professional potential.