The In Your Face Podcast

Dr. Mehdi Peikar is the Founder, Chief Technology Officer, and Chief Medical Officer at Brius Technologies, an innovative company that's focused on transforming the orthodontic experience. He is a practicing orthodontist who graduated from UCLA School of Dentistry. He also holds a master's degree in quantum mechanics and condensed matter from the University of Illinois and a Ph.D. in biomechanics from Johns Hopkins University.  Dr. Peikar's unique background in academia has been instrumental in the design of Brius and continues to drive success in achieving superior biomechanical results. Since their start, they've received FDA approval with thousands of successful treatments and satisfied patients. In this episode… For years, there have been two common methods for straightening teeth: braces and aligners. While these do a great job of giving patients beautiful smiles, they often have their own unique limitations. So what if there was a third way of straightening teeth that does not require braces or aligners? Dr. Mehdi Peikar used his knowledge of physics and mechanics to create Brius Technologies as that third way of straightening teeth. Placed behind the teeth, Brius allows for the independent movement of each tooth. He now shares that technology with other orthodontists to help them treat and straighten their patients' teeth in a way that improves the experience for everyone.  In this episode of the In Your Face Podcast, Dr. Blair Feldman interviews Dr. Mehdi Peikar, the Founder, Chief Technology Officer, and Chief Medical Officer at Brius Technologies, about his revolutionary technology for straightening teeth. Dr. Peikar explains how the idea for Brius came about, the way the system works, and their process for onboarding and training orthodontists on this innovative method. Stay tuned.

Vance Morris is a customer experience strategist and international speaker. He has held a variety of titles throughout his career, including former birth control factory security guard, bankrupt out-of-work executive, carpet cleaner, successful entrepreneur, and Disney leader. After spending 10 years at Walt Disney World, Vance now runs the only Disney service and direct response marketing business on the planet. He coaches companies on how to create Disney-style service systems and then monetize them through direct response marketing. Vance is also the “Longest Reigning Marketer of the Year” and the Author of Systematic Magic: 7 Magic Keys to Disnify Any Business. In this episode… In most professional services industries, students are not taught how to attract or retain clients. This includes the dental industry — and many dentists and orthodontists spend a lot of money looking for new clients due to low client retention rates.  So what can dentists and orthodontists do to attract raving clients, retain them for the long term, and stand out from their competitors? The secret lies in great customer service.  In this episode of the In Your Face Podcast, Dr. Blair Feldman interviews Vance Morris, a customer experience strategist and international speaker, about best practices for providing excellent customer service in dental practices. They also talk about designing your practice around a theme, Vance's strategies for introducing customer service to resistant employees, and how to leverage referrals to get more clients. Stay tuned.

Dr. Blair Feldman is the Co-founder and President of Retainer Club. He is an orthodontics specialist who has been practicing for more than 20 years. He is a former Adjunct Professor of Orthodontics at AT Still University. Dr. Feldman completed his undergraduate studies at the University of Michigan and went on to receive his DMD at the University of Pennsylvania. He partnered with his friend and former CEO of a company that he helped scale up to over a billion-dollar valuation, Craig Weiss, to set up Retainer Club. Together at Retainer Club, they help other orthodontists grow their practices. In this episode… Over the last year, many orthodontists and dental practitioners experienced a lot of changes in the way they run their practices. This includes coming up with better ways of providing a personal touch for their patients, scaling or expanding their practices, as well as handling outsourced services. Over the same period, Dr. Blair Feldman and his business partner, Craig Weiss, have featured many great guests on the In Your Face Podcast. The topics they covered ranged from building billion-dollar businesses to cleaning aligners and advocating for mental health in the dental profession.  In this episode of the In Your Face Podcast, host Dr. Blair Feldman is joined by Dr. Jeremy Weisz, Co-founder of Rise25 Media, to talk about some of the great guests featured on this podcast over the last year. They discuss the key lessons learned from each expert, some of the most common mistakes orthodontists make with their office systems, and artificial intelligence (AI) in dentistry. Stay tuned.

Craig Weiss is the Co-Founder and CEO of Retainer Club and Mouthguard Club, subscription healthcare businesses that manufacture 3-D printed custom retainers, mouth guards, and night guards. He is also the Founder and CEO of Aladdin Dreamer, a company that helps users improve their sleep health with its cutting-edge lucid dream simulation software and hardware. Craig is the former President and CEO of NJOY Inc., where he helped generate over $150 million in revenue, raised $200 million in equity financing, and increased the company's valuation from $10 million to over a billion dollars in 2014. He is also the Co-Author of the book I Am My Brother's Keeper with his brother Jeffrey Weiss. Craig holds a degree in Law from Arizona State University and a degree in Philosophy from the University of Pennsylvania. In this episode… To grow any type of practice or business, an entrepreneur must take the time to find the right people to hire. Hiring should never be just about filling a vacant post: it should be about finding people who are qualified, honest, loyal, and ethical.  Craig Weiss strongly believes in hiring people who are smarter than him. He also believes that honesty is more important than loyalty when dealing with employees, and given a choice between the two, would rather hire someone who tells him the truth.  On this episode of the In Your Face Podcast, Craig Weiss shares an interview he did on The Performance Enhancer Podcast where he talked to Dr. Ruchir Sehra about his strategies for building an honest and loyal team. Craig also shares the history of the Retainer Club with Dr. Sehra, why he co-authored the book I Am My Brother's Keeper, and explains why he believes Aladdin Dreamer has a great future.

Craig Weiss is a serial entrepreneur and the Co-Founder and CEO of Retainer Club and Mouthguard Club. He is the former President and CEO of NJOY, Inc., where he helped generate over $150 million in revenue, raised $200 million in equity financing, and increased the company's valuation from $10 million to over a billion dollars in 2014.  Craig holds a degree in law from Arizona State University and a degree in philosophy from the University of Pennsylvania. Before joining NJOY, he practiced law as a U.S. Registered Patent Attorney, focusing on the drafting and prosecution of patent applications for medical devices, as well as e-commerce and business method inventions. He has eleven patents to his own name, including five for medical devices. In this episode… Starting a business in a new category exposes the entrepreneur to a lot of challenges but with the right business partners, things become easier. They can share ideas, find solutions to problems together, and share management responsibilities.  Since joining forces behind Retainer Club and Mouthguard Club, Craig Weiss and Blair Feldman have been the best partners. Their goal has been to help orthodontists provide better dental services and products to their patients through their retainers and mouthguards, creating a superior experience for both the patient and the orthodontist.  In this week's episode of the In Your Face Podcast, host Craig Weiss sits down with John Corcoran, the Co-Founder of Rise25 Media, about how he and his business partner, Blair Feldman, started Retainer Club. Craig talks about the challenges they faced promoting their product to orthodontists, what makes the two of them good partners, and how they raised funds during the pandemic.

Jimmy Nicholas is the Founder of Jimmy Marketing, a full-service done-for-you digital marketing agency which he founded in 2011. Back in 1997, at just 15 years old, Jimmy sold his first website to a local business; and through high school and college, he built a web hosting and web design business. Jimmy speaks all over the world about direct response marketing, including speaking twice at Harvard. In 2013, he won the Marketer of the Year Award from Dan Kennedy's largest direct response marketing group. Today, Jimmy Marketing implements direct response marketing for orthodontists in private practice who want to automatically attract more of their ideal patients through digital marketing. In this episode… One of the most common challenges many orthodontists face is attracting and converting the right type of patients to their practices. They may have a website and use different online marketing methods but oftentimes, they don't get the results they hoped for and they're not able to pull in their ideal patients. To solve this problem, Jimmy Nicholas started Jimmy Marketing in 2011. His goal was to help orthodontists improve their digital marketing strategy and to reap benefits from their marketing efforts. He uses a 3-step marketing system that involves setting up a website the right way, driving leads to the website, and converting the leads into patients and tracking the data. In this week's episode of the In Your Face Podcast, Craig Weiss and Blair Feldman are joined by Jimmy Nicholas, Founder of Jimmy Marketing, to talk about the right marketing methods to use for an orthodontic practice. They also discuss the 3-step system used by Jimmy Marketing, the value of sending personalized messages to patients, and the kind of data that his company provides for his clients. Stay tuned.

Dr. Dustin Burleson is a speaker, teacher, author, and business strategist for over 3,000 orthodontists located across 32 countries. He writes and edits 5 newsletters monthly and is the Director of the Leo H. Rheam Foundation for Cleft and Craniofacial Orthodontics.  He also operates large multi-doctor, multi-clinic orthodontic and pediatric dental practices in Kansas City, Missouri. He's a champion of the private practitioner and has a long track record of helping orthodontists transform their practices and leave a strong legacy for their families, employees, communities, and the orthodontic profession. His marketing campaigns have generated over $425 million in revenue for his clients and privately held practices.  Dr. Burleson has worked extensively with the prestigious Disney Institute, Ritz Carlton Leadership Development Center, and the Institute of Coaching at Harvard Medical School. He has been invited to speak throughout the world and has shared the stage with celebrities, athletes, and business leaders who mirror his passion to help people live healthier, happier lives.  He's been featured on Fox, NBC, ABC, CBS, CNBC, the Kansas City Star, Parents Magazine, and Family Fun. He is a 2 time Inc. 500 honoree, recognized for building one of the most successful orthodontic practices in North America. Dr. Burleson's latest Amazon best-selling book, Smiles Change Lives: The Smart Orthodontist's Guide to Building a Purpose-Driven Practice is available at Amazon, Barnes & Noble, and wherever fine books are sold. In this episode… A smile is something beautiful that every person is entitled to. For kids with less-than-perfect teeth, smiling can instead lead to teasing from other kids and an effect on their self-esteem. Not only that but not every parent can afford orthodontic treatment for their kids. In this perfect storm, affected kids may avoid smiling and often shy away from spending time with their friends. To support these parents and their kids, the Smiles Change Lives program was started by Tom Brown and his mother Virginia Brown in 1997. Virginia grew up with these anxieties about her teeth, but after treatment positively impacted her life, she decided to pay it forward. In this week's episode of the In Your Face Podcast podcast, co-hosts Craig Weiss and Blair Feldman are joined by Dr. Dustin Burleson to talk about the benefits of giving back a smile to a child. Dr. Burleson explains how the Smiles Change Lives program works, how they help orthodontics and their practices, and his reasons for writing a book by the same name.

Dr. Lynn Hurst is the Co-Founder and Chief Dental Officer for Candid. Since graduating from dental school at the University of Texas and completing his orthodontic residency at the University of Oklahoma, Dr. Hurst has become one of the national leaders in clear aligner therapy and cutting edge orthodontic innovation. He has an extensive background in academia as the Founding Dean of Roseman University's College of Dental Medicine and the Associate Dean for Advanced Dental Education at the UNLV School of Dental Medicine. For over 20 years, Dr. Hurst has successfully treated 20,000 patients with clear aligners.  In 2017, Dr. Hurst joined a group of tech industry leaders to co-found Candid and bring affordable, convenient, and results-oriented orthodontic care to people everywhere. Since launching, Candid has continued to stand on the leading edge of technology and clinical innovation with Dr. Hurst at the helm by creating a patent-pending clear aligner prescription, building a state-of-the-art manufacturing dental lab, and incorporating remote monitoring to provide a best in class patient experience. In this episode… Technological advancements in recent years have led to the growth of teledentistry and DIY treatment plans. For people seeking orthodontic care regularly, having a convenient option available can come in handy because they can schedule remote appointments with their orthodontists and receive the same quality care they've always had. Candid works with orthodontists to help them provide better orthodontic care to patients through aligner therapy and remote monitoring. Candid also helps orthodontists get proper diagnostic records so they can provide better treatment plans for their patients. It's a win-win.  Craig Weiss and Blair Feldman, Co-Hosts of the In Your Face Podcast, are joined by Dr. Lynn Hurst, Co-Founder of Candid, to talk about how Candid works with orthodontists to help provide better services to patients. They also talk about how orthodontists have been impacted by COVID-19 and how they can integrate Candid Pro into their practices.

Dr. Dan German is the Founder, CEO, and Chief Orthodontist of orthobrain®, which he founded in 2016. This is a subscription-based consulting and education platform powered by the expertise of orthodontists to help dentists deliver orthodontic care with confidence. He is an orthodontic pioneer in the fields of interceptive orthodontics, aligner therapy, digital braces placement, and 3D imaging.  Dr. German has been a keynote speaker at the Greater New York Dental Meeting and the famed Equilibration Society in Chicago. In 2009, he was named the top Invisalign Teen Provider by Align. He is honored with the Distinguished Alumni Award by the University of Louisville, Department of Orthodontics, making it the second time the award has been bestowed in history.  Before orthobrain®, Dr. German owned the largest orthodontic private practice in the country and grew the business from one employee to 65 in six years. He has also served as an Assistant Clinical Professor of Orthodontics at The Ohio State University, College of Dentistry, but his most proud role is that of devoted father to seven children and loving grandfather with his wife, Teri. In this episode… Since the coronavirus outbreak, most dental practices have been forced to start offering teledentistry services to their patients, which involves seeing patients online without the need for physical presence. However, this may not work for everyone and there's a risk of loss of human touch. Dr. Dan German believes that dentists and orthodontists can still provide quality care to their patients at a lower cost through teledentistry. So, he devised a system to operationalize the teledentistry practice to be more efficient and effective. Dr. Dan German, the Founder, CEO, and Chief Orthodontist at orthobrain®, joins Craig Weiss and Blair Feldman in this week's episode of In Your Face Podcast to talk about the role of teledentistry in current and future orthodontic treatments. He also talks about his work of helping dentists and orthodontists deliver orthodontic care with confidence and how his mindset of being a dentist first has helped grow his practice.

Dr. Amanda Wilson is an orthodontist, dental consultant, and dental advisor by profession. After 10 years in private practice in the San Francisco Bay Area, she created StraightSmile Solutions® as an orthodontic consulting company that directly services dentists, dental specialists, and dental labs and their unique needs. Not only that, but they specialize in airway-focused orthodontics and early treatment. Dr. Wilson is also an Executive Team Clinical Advisor for Straight Teeth Solutions and a member of the Dental Experts Network. She lives in Honolulu, spending her time with her husband and kids and volunteering as a Junior Girl Scout Leader as well as a Stroke and Turn Judge for USA Swimming.  In this episode… Although a lot of people don't know this, general dentists can be a great source of referrals for orthodontists. There are so many services that the dental community can provide, and working together for the common good of patients can go a long way.  Dr. Amanda Wilson, orthodontist and Founder of StraightSmile Solutions®, knows this all too well. With her own practice and work with general dentists in helping them improve their practices, she encourages collaboration between orthodontists and dentists. Dr. Wilson believes that this could help improve the dental profession. In this week's episode of In Your Face Podcast, host Blair Feldman interviews Dr. Amanda Wilson, Founder of StraightSmile Solutions®, about her work of providing support to dental practices. She shares her history as a practicing orthodontist, explains the white label aligner, and talks about the benefits of orthodontists and general dentists working together.

McKenzie Fagan is the Area Sales Manager for Henry Schein One, the world's largest dental practice management software company. Henry Schein One combines leading practice management, marketing, and patient engagement solutions into one cohesive management system to help improve every aspect of your business. With Henry Schein One, McKenzie helps multi-sites and group practices strategize around the technology that will best facilitate their growth plans while creating an economy to scale throughout that expansion. Before joining Henry Schein One, McKenzie was a Senior Sales Manager at Doctible. She graduated from the University of California, Santa Barbara with a degree in Bio-Psychology. In this episode… When it comes to finding the best practice management software, most group practices don't know what to look out for or where to start. Not only that, but the different teams in a dental practice—clinical, administrative, and financial to name a few—usually have different needs, desires, and wants. So, finding the best software becomes complicated fast. Technology is meant to make things easier and streamline your workflow, not make it harder!  In this week's episode of In Your Face Podcast, Blair Feldman interviews McKenzie Fagan, Area Sales Manager for Henry Schein One, about her company's mission of providing practice management solutions to dental group practices. McKenzie differentiates between server-based and cloud-based technology solutions, explains what centralization, standardization, and machine learning mean, and shares how technology can help group practices in running their businesses.

Ken Kaufman is the CFO of Community Dental Partners, a dental support organization made up of both dental and business professionals to create solutions for today's modern dentists. He is also the former President and CFO of Aribex, the manufacturer of the NOMAD line of handheld x-ray imaging products.  Ken is a podcaster and sought after speaker for dental industry events with an aim to help as many budding dentist entrepreneurs as he can. He holds an MBA in Entrepreneurship and Finance and has been married for 22 years with eight kids. In this episode… Being in the service business industry, dentistry is all about capturing the hearts and minds of patients, staff, and clinicians. To be successful, dental practices need to be intentional with their culture and communication. This, according to Ken Kaufman, helps the staff and clinicians work in alignment, which allows the practice to attract the right patients to fit into that culture. Ken Kaufman knows that both doctors and patients are critical elements in building a successful dental practice. His finance background gives him an added expertise when helping dentists and orthodontists better manage their dental practices. In this week's episode of In Your Face Podcast, Craig Weiss talks to Ken Kaufman, the CFO of Community Dental Partners, about managing finances, DSOs, and making dental practices interesting and fun. They share how COVID-19 has impacted the dental industry, the importance of practices having a culture and investing in its people, and Ken's passion for personal finance.

John Button is the Co-Founder of CollectiveCare Dental (CCD), a dental services organization (DSO) formed in 2013. Focused on building a regional family of practices in Southeastern PA, Southern NJ, and Delaware, CCD is committed to achieving high patient satisfaction through excellent dental care in a relaxing and friendly environment.  John has a broad background in the healthcare industry, having served as a senior executive for many years. He founded a consulting company that assisted across a broad spectrum of services to medical and dental practitioners and institutions in NJ, NY, and PA. He has lectured on a variety of healthcare, sales, marketing, and general management topics. John has also served on private and non-profit boards and is the former Mayor of Moorestown, NJ. In this episode… Having worked in a roll-up medical practice, John Button knew that some DSO models just don't work. This is why he decided to start one that was designed for success by modifying a key aspect: making the model patient-focused. He wanted to provide outstanding dental care that met the needs of each patient, and so CollectiveCare Dental was born.  The company supports its dentists and their patients through personalized treatment options that offer a complete range of general and specialty dental services. They help dentists focus on providing quality treatment for their patients by offering a strong and reliable dental team to handle all other aspects of business operations.  John Button, the Co-Founder of CollectiveCare Dental, joins Craig Weiss and Blair Feldman in this episode of In Your Face Podcast to talk about the benefits of dentists and orthodontists joining a DSO. John also talks about teledentistry and telemedicine, common misconceptions dentists have about DSOs, and his best communication tips.

Ophir Tanz is the Founder and CEO of Pearl, a software suite that uses artificial intelligence to grow and improve your practice. He is the former Founder and CEO of GumGum, a leading global computer vision company that grew to hundreds of millions in revenue. Before launching GumGum, he was the CEO of Mojungle.com and Co-Founder of Fluidesign, an interactive branding and marketing agency.  Ophir is also a master woodworker with aspirations to make time for this passion in between co-founding innovative companies. He holds a Bachelor's Degree in Computer Science and a Master's Degree in Information Systems from Carnegie Mellon University. In this episode… Artificial intelligence and computer vision have many benefits in today's world, helping people, companies, and governments make better decisions. In the dentistry and orthodontic fields, they help practitioners provide better treatment to their patients. But, what are these technologies? Computer vision is about teaching machines to see in much the same way that humans do. This often involves feeding large sets of highly curated training data to machine learning algorithms so that they can learn the patterns and recognize what's happening in any given form of imagery or video. Craig Weiss and Blair Feldman, co-hosts of the In Your Face Podcast, are joined by Ophir Tanz, the Founder and CEO of Pearl, to talk about how artificial intelligence and computer vision can help dental and orthodontic practices. Ophir also explains what computer vision means, the application of artificial intelligence in dentistry and labs, and the practices that can adopt Pearl's strategies.

Dr. Gary Brigham is an Elite Premier Invisalign provider and the Founder of Brigham Orthodontics, treating thousands of patients and over 1,000 preteens and teens. He has been lecturing internationally on Invisalign treatment since 2004 and Propel since 2014.  In addition to his Doctor of Dental Surgery Degree and Orthodontic Specialty Certification, Dr. Brigham earned a Master of Science Degree in Immunology at Case Western Reserve University in Cleveland, OH.  He is the former Assistant Professor of Pediatric Medicine at the University of Illinois Medical Center in Chicago and currently teaches as an adjunct professor in the Orthodontics Program at A.T. Still University in Mesa, AZ, where he serves as the dedicated Invisalign and Propel instructor.  Dr. Brigham serves on the Clinical Advisory Board for Propel Orthodontics and as a mentor for the consulting group, Your Ortho Coach. Along with Dr. Barry Glaser, he is the co-author of the newly launched webinar series, Insider's Guide to the Advanced Clear Aligner Practice. In this episode… Dr. Gary Brigham is a storied orthodontist and amateur comedian—that is, he likes to use humor in his lectures. Dr. Brigham knows just how to tickle a funny bone and likes to use humor as an educational tool in the classroom and when communicating with his patients.  Humor is a great way to engage with people. It makes interactions and conversations lively while creating a fun and relaxed atmosphere. And according to Dr. Brigham, using humor helps people remember what you talked to them about. In this episode of the In Your Face Podcast, hosts Craig Weiss and Blair Feldman are joined by Dr. Gary Brigham, Founder of Brigham Orthodontics, to talk about using humor as an educational tool. Dr. Brigham explains why he uses comedy in his lectures, how he keeps his orthodontic practice a fun place for his staff and patients, and the roles technology and innovation have played in the orthodontic industry.

Dr. Whitney Wright is an orthodontist turned mental health advocate. He is the Founding Orthodontist of Risas Dental and Braces, a DSO with 26 locations in four states across the Southwest. Risas currently has over 100 dentists, orthodontists, and oral surgeons who have given away more than $6 million worth of free dental care in the last eight and a half years.  Dr. Wright is also the Creator and Host of The Wright Talk Podcast, which focuses on openly discussing mental health issues like anxiety, depression, and PTSD. He graduated with honors from Brigham Young University and the University of Colorado Dental School. In this episode… There's a stigma surrounding mental health-related issues, like depression, stress, anxiety, Post-traumatic stress disorder (PTSD), among others. As a result, many people find it shameful to admit that they are struggling mentally, often feeling fear and shame around being labeled as weak. Dr. Whitney Wright found himself faced with this challenge as a practicing orthodontist. As he continued growing and expanding his DSO, he became depressed due to the emotional toll it took on him. Once he started having panic attacks on the chair, he decided to do something about it.  Dr. Whitney Wright, Founder of The Wright Talk Podcast, joins Craig Weiss and Blair Feldman in this week's episode of the In Your Face Podcast to talk about his work advocating for mental health in the dentistry and orthodontic professions. Dr. Wright shares his personal experience with his mental health and explains how social media contributes to issues surrounding mental health. Stay tuned.

Neal Golding is the Founder & President of JellyFish RAS and has over 25 years of leadership experience. After spending 20 years working in the family business of mobile auto glass replacement, Neal took a leap and started JellyFish RAS in 2011— a business intelligence resource designed exclusively for DSOs. His career has been spent at the frontline of senior management teams and he has published over 30 articles on a wide array of industry topics. In addition, Neal is highly active in performance interpretation, analysis, and strategy design.  Originally from Toledo, Ohio, Neal now enjoys life in South Florida and has 2 grown children. In his free time, he is an avid squash player and recently won a Gold Medal at the 20th Maccabiah Games in Tel Aviv, Israel. Michael Ross is a Partner and CIO at JellyFish RAS. His thirst for the “point of truth” drives him to be relentless in the delivery of just that. He studied Commerce at Carleton University School of Business in Ottawa, Canada and later established himself in IT with IBM Global Services, leading him to opportunities in the financial software realm. An avid sportsman, he enjoys playing squash, hockey, and camping with his son. In this episode… While running a DSO's call center in Ohio, Neal Golding experienced first-hand the challenges DSOs face in getting performance reports for administrators. Because of this, he searched high and low for ways to gather the data he wanted from the practice management software the company used.  When Neal realized that his solution could help other DSOs, he set out to market his solution to interested parties. He moved from Ohio to Florida to set up his business and now provides customized reports and data to his clients. In this episode of In Your Face Podcast, Craig Weiss is joined by Neal Golding and Michael Ross from JellyFish RAS to talk about the customizable software solutions that JellyFish RAS provides to DSOs and dental practices. They talk about how being active in sports has helped in running their business, their future plans, and how the coronavirus pandemic has impacted their clients' dental practices.

Dr. Greg White is a Founding Partner of White, Greer & Maggard Orthodontics, one of the largest privately-owned orthodontic practices in the country, with offices throughout the state of Kentucky. He obtained his DMD and MS degrees from the University of Kentucky and has been a private practice orthodontist and owner for over 25 years. His experience, coupled with his foresight into the growing impact of corporate dentistry, led him to take proactive action to protect his practice along with the practices of his colleagues.  In 2017, Dr. Greg White created PepperPointe Partnerships, where he served as CEO and Leader in protecting the heart and soul of doctor-owned practices through self consolidation and fighting against the myriad of disruptions threatening our industry. PepperPointe Partnerships currently serves and protects 20 practice brands consisting of 49 office locations. In this episode… During the stock market and housing crash of 2008, Dr. Greg White saw how severely dental practices were affected. Growth came to a halt and practices stopped hiring dental graduates out of school while just the opposite was happening with Dental Support Organizations, or DSOs. Instead, DSOs purchased the dental practices that were up for sale, hired new graduates, and continued to expand.  On August 02, 2019, Dr. Greg White started merging with other dental practices and consolidating back-office operations, including human resources, marketing, operations, and finance. As part of this process, Greg also made a point to build a protective wall that would prevent private-equity DSOs from entering the orthodontic and pediatric market. The results were quick, and in a 9 month period, the practice grew from 8 to 16 offices.  Dr. Greg White, Founding Partner of White, Greer & Maggard Orthodontics, joins Craig Weiss and Blair Feldman in this week's episode of In Your Face Podcast to talk about how he helps protect the future of orthodontists under a group practice. He explains why he doesn't like the model commonly used by DSOs, why he supports being your own boss, and why he believes his model works with orthodontic and pediatric practices.

Brian Wright is the Founder and CEO of New Patient Group, a dental consulting company that helps clients grow and thrive by focusing on three pillars: leadership and culture, employee training, and digital marketing. In addition to being the Founder and CEO, he's also the host of the New Patient Group podcast.  But, he doesn't stop there. Brian is the Managing Partner of WrightChat, a customer service, hospitality, and sales company that specializes in converting phone calls and website visitors into new clients for businesses. He is a consultant and speaker for Align Technology and writes for the Bentson Copple reSource. (Try saying that five times fast.) In this episode… For any type of business to grow, scale, beat its competition, and reach success, there are some things it must do. These include providing top-notch leadership, ensuring that both employees and customers are happy, and executing your sales and marketing techniques the right way. In addition, the business must create a unique and innovative culture to stay ahead of the competition. Brian Wright's biggest passion is helping people and businesses become prosperous. He believes that this can be done by committing to the task and doing the right thing, which is why he came up with his key pillars to help people along this journey. In this episode, Craig Weiss and Blair Feldman, co-hosts of the In Your Face Podcast, interview Brian Wright, Founder and CEO of New Patient Group about the three pillars of business success. Brian talks about the unique skill sets found in thriving practices, common problems experienced in the healthcare industry, and the importance of good leadership and enhanced employee experience.  

Sheldon Krancher is the Co-founder and CEO of ClearTPS, the global leader in Invisalign diagnosis and treatment plan optimization, having treated over 100,000 cases. Because of this, ClearTPS is the largest and fastest-growing network of clear aligner providers in the world.  It was only natural that Sheldon would go on to help develop ClearTPS.He's been in the dental field since 1995 and is also the Treatment Planning Strategy Consultant for Master Aligner Online Academy, Global Business Development Consultant for ArchForm, and Advisory Board Member for ClearForward. In this episode… There are a number of misconceptions that some dentists and orthodontists have about what the clear aligner lab does, but this is largely because they don't exactly know how the company can provide help and support to their practices. And this is where ClearTPS comes in: to help bridge the gap between dental practitioners and the clear aligner lab systems. ClearTPS's main goal is to improve clinical outcomes and help provide better patient experience, as clearly as possible.  In this episode, Sheldon Krancher from ClearTPS joins Craig Weiss and Blair Feldman, co-hosts of In Your Face Podcast, to explain how his company helps dentists and orthodontists provide better treatment options to patients. He also talks about the common misconceptions orthodontists have about his company and clear aligner lab and the future of orthodontics. Stay tuned.

Dr. Brett Wells is a practicing dentist and group practice owner in North Carolina. He is also the founder and CEO of DentalHQ, which helps dentists attract and retain uninsured patients through the use of in-house membership plans with advanced software. He's recently launched another company, BusinessConnect, to allow dentists to sell their membership plans directly to small businesses in their areas. In this episode… Over the last couple of years, the number of people enrolling for dental insurance in the US has increased. However, many patients often get frustrated and dissatisfied due to the low reimbursement amounts and unnecessary hassles they have to go through. This has led to some patients avoiding dental insurance and deciding to go uninsured instead. To find a solution for these patients and their dentists, Dr. Brett Wells came up with the idea of an in-house membership plan for dental practices. This revolutionary solution helps to eliminate dental insurance from the equation and ensure that patients still get the quality services they deserve without having to jump through the hoops that insurers set out. Dr. Brett Wells joins Dr. Blair Feldman and Craig Weiss on this episode of the In Your Face Podcast to talk about his in-house membership plan for dental practices as an alternative solution to dental insurance. He details the benefits of his membership plan, how dental practices have thrived as a result, which practices are a good fit for DentalHQ, and how his practice is dealing with the COVID-19 pandemic. Stay healthy and stay tuned.

Dr. Barry Glaser is the CEO of Aligner Insider. He is an orthodontist, lecturer, podcaster, private practice owner, author and former associate director of orthodontics at Montefiore Medical Center. He is the owner of Glaser Orthodontics and currently practices in Cortlandt Manor, New York with over 70% of his patients in invisalign.  Dr. Glaser received a B.A. in Psychology from Binghamton University in 1984, and was awarded his Dental Degree from the University of Pennsylvania School of Dental Medicine in 1988. He completed a one-year hospital residency at Englewood Hospital in 1989, and went on to earn his Specialty Certification in Orthodontics from Boston University School of Graduate Dentistry in 1992. In this episode… Despite the fact that the current health crisis has affected many people all over the world, it is evident that not everyone has been following the guidelines prescribed for preventing infections. Things are starting to go back to normal in many places and many people have been non-compliant when it comes to wearing a mask. The same case applies to patients who visit orthodontic practices. They may lie to their dental practitioners about complying with the care they need to do at home post-treatment, which poses a problem for the patients themselves and for their orthodontist. So how can orthodontists help such kinds of patients? Dr. Barry Glaser joins Dr. Blair Feldman in this week's episode of the In Your Face Podcast to talk about the psychology of compliance. Dr. Glaser explains what the phrase means, how using dental monitoring has impacted his practice, his best strategies for communicating with patients to prevent them from lying, and how he manages his different roles. Stay tuned.

Dr. Randy Feldman has been in the private practice of orthodontics for 38 years in Tampa Bay, Florida. He is a partner and owner of Blue Wave Orthodontics and has a pediatric dental practice, six office locations, four associates, and grosses in the low eight figures. He hopes to open one or two new locations in the next couple of years.  Dr. Feldman received his DDS from The Ohio State University, and is a diehard “Buckeye.” He is currently a Clinical Associate Professor in the Department of Pediatrics at USF College of Medicine and holds a patent for ceramic brackets. He is also the craniofacial orthodontist at John Hopkins All Children's Hospital where he has treated thousands of kids with craniofacial defects. In this episode… Dr. Randy Feldman has been quoted as saying 'I am on a mission from God to stamp out dental irregularity.' And he has lived to that expectation by helping create beautiful smiles to thousands of kids in the Tampa Bay area. He also believes that dental practices should be a fun and interesting place for both kids and parents, and he has gone out of his way to do just that. He continues to provide top notch patient experience to his clients despite the current COVID-19 health crisis. In this episode, Craig Weiss and Dr. Blair Feldman interview Dr. Randy Feldman about his mission of creating beautiful smiles and stamping out dental irregularities. He talks about his smile mask invention, how Blue Wave Orthodontics started and how their annual scholarship program for college kids works, and what he does to make his practice a fun and interesting place for kids and their parents. Stay tuned.

Joe Fogg is the Founder and CEO of onDiem, a healthcare staffing platform that combines the flexibility of the gig economy with the benefits of traditional staffing, creating an on-demand professional labor force. onDiem's mission is to bring benefits to amazing, hardworking dental professionals while at the same time helping dental practices achieve high quality patient care.  onDiem was launched in 2019 and it is currently working on launching a new product that will offer a flexible solution to help dentists reopen their practices. In this episode… In the current health crisis caused by the COVID-19 pandemic, there is a high possibility of employees in a dental practice getting exposed and infected. This means the employee has to get quarantined to protect himself, fellow employees and patients, which subsequently means that staffing and running the practice becomes a challenge for the dentist. Joe Fogg launched onDiem with the idea of a contingent labor force where dentists can bring in clinical staff members on demand basis to help practices maintain their service delivery and achieve high quality patient care.  In this episode, Craig Weiss interviews Joe Fogg of onDiem about his great idea of bringing the flexibility of the gig economy to dental practices through onDiem. They talk about how COVID-19 has impacted dental practices, the clinical staff most likely to be exposed to infection, the various financial challenges dental practices often face, and the benefits of having an amazing and professional clinical team. Stay tuned. 

Dr. Jonathan Nicozisis has been in the specialty practice of orthodontics since 1997. He is an orthodontist at Princeton Orthodontics and he is the co-creator of The Aligner Intensive Fellowship. He is also a member of Invisalign® National Speaker's Bureau and Clinical Research Network where he helps conduct research and development of new technologies and improvements to the Invisalign Technique. He has given over 400 lectures nationally and internationally on aligner therapy. Dr. Jonathan Nicozisis completed his dental education at the University of Pennsylvania before attending Temple University for his orthodontic residency. While at Temple University, he received his specialty certificate in orthodontics and a master's degree in Oral Biology. During his training, he also completed an externship at the Lancaster Cleft Palate Clinic in Lancaster, Pennsylvania, where he was involved with the care of patients with craniofacial syndromes. In this episode… The current health crisis has necessitated the adoption of technology to conduct online consultations and treatments for orthodontists and dentists. There has been an increased use of teledentistry and more health practitioners are providing health services to their patients online. However, many of these doctors find it hard to incorporate their personal touch to the online consultations. The patients often miss out on the human element they were accustomed to in brick and mortar practices. So how can orthodontists bring back their personal touch and human element to remote consultations? Dr. Jonathan Nicozisis joins Craig Weiss and Dr. Blair Feldman in this episode of the In Your Face Podcast, to explain how orthodontists and dentists can improve on the delivery of their services by bringing in their personal touch. He also talks about his inventions, creating the Aligner Intensive Fellowship, and how he comes up with memorable and catchy phrases for products. Stay tuned.

Dr. Chris Cetta is a board-certified orthodontist practicing with Blue Wave Orthodontics in Florida. He received his undergraduate degree from Wake Forest University in North Carolina and graduated from Rutgers School of Dental Medicine in New Jersey. Prior to specializing in orthodontics at Jacksonville University in Florida, Dr. Cetta was a practicing general and cosmetic dentist for several years. Dr. Chris Cetta is the co-inventor of Precision Aligner Buttons™ by DynaFlex. He is also the host of the Illuminate Orthodontic podcast which focuses on innovators and inventors in the profession. He also plays bass guitar for two rock bands, including the all-orthodontist group Relapse. In this episode… One common mistake many inventors make when they have a great idea is that they start making a product prototype without thinking through its execution and without considering whether to patent it or not. See, having a great idea is not good enough because an idea is only as good as the force that propels it to become a fruitful and realized endeavor. After coming up with his idea for aligner buttons, Dr. Chris Cetta knew he had a lot more to do and he continued to work hard into perfecting his invention. He not only got a patent for his product, he also took it to market and he worked on helping other orthodontists and inventors who were bound to go through the same process. In this episode of In Your Face podcast, Craig Weiss and Blair Feldman talk to the inventor of the Precision Aligner Buttons, Dr. Chris Cetta, about how he created the product, the challenges he faced in the process, and why he decided to patent the product. He also talks about his podcast and the segment of orthodontist he wishes to represent and how the COVID-19 pandemic is likely to affect the orthodontic and dental industry. Stay tuned.

David Harris is the CEO of Prosperident, the world's largest firm investigating financial crimes committed against dentists. He is a forensic accountant, a licensed private investigator, and a CPA. He is the author of the book Dental Embezzlement: The Art of Theft and the Science of Control and over 30 articles in dental publications.  In addition to being a prolific author, David is a frequent presenter at regional, national, and international dental conferences, and his vast wealth of experience coupled with his keen sense of humor make him both an engaging and entertaining speaker. David was a rule breaker in his youth and changed his direction and spent much of his adult life in the world of investigation and enforcement, where he now uses his unrivaled ability to understand the criminal thought process to help educate and protect dentists. In this episode… Dentists and orthodontists hire people to help them in running their dental practices so that they can concentrate on providing dental care services to their patients without having to worry about office administration duties. However, some employees often take advantage of their employers and embezzle the office's money or assets. The dentists may or may not realize this until it's too late, and when they do, they often don't know what actions to take.  In this episode, Craig Weiss and Dr. Blair Feldman is joined by David Harris, a dentistry embezzlement expert, to talk about common types of embezzlement issues he often encounters in dental and orthodontic' practices, how his approach to the cases have evolved over the years, the kind of recommendations and advice he gives to his clients on how to fix the problem, and find out his best tips on how to avoid embezzlement problems. Stay tuned.

Vin Cardillo is a proven industry leader with 20 years of experience in leadership partner roles growing Dental Service Organizations (DSOs). He was ranked number 14 on the 2014 Inc 500 List of the Fastest-Growing Private Companies in the United States, with a growth of almost 13,000%.  Vin is the Founder of Maeva Dental Advisors, which provides outsourced c-suite services to dental groups and single offices that have the intention of growing. Maeva positions its clients for long term growth by strengthening their operational systems and infrastructure. Vin also provides his expertise and operations, strategy and financing to private equity firms and other financial institutions looking to make an investment in a DSO.  Vin earned a BA from SUNY Potsdam, an MBA from Clarkson University, and an Executive degree in Managed Care from the University of Connecticut. He has also served as the President of the Dental Group Management Association (DGMA). In this episode… In dental school, dentists and orthodontists are taught how to give beautiful smiles to their patients. However they weren't taught how to manage things like payroll, admin, marketing, dealing with insurance, or finding the best team for their practices. These important aspects of a successful dental practice if left unchecked can make things a lot more difficult than is necessary for professionals. Vin Cardillo of Maeva Dental Advisors realized that many dental and orthodontic practices needed help in these areas of their practice so he set out to establish a dental advisory firm to come to their aid. He now helps them to not only manage their practices but to also to turn them into saleable assets. Join Craig Weiss and Dr. Blair Feldman in this episode of In Your Face Podcast as they talk to Vin Cardillo about his dental advisory firm, the c-suite services he provides, how teledentistry and technology can reshape the future of dentistry, and how to best manage a fractional employee. Stay tuned. 

J.W. Oliver is the Managing Partner of Support DDS, a dental outsourcing company that helps dentists find the best employees for their dental practice. The company creates career opportunities for the people of Zimbabwe, Africa by outsourcing their talents to the rest of the world. J.W. who has spent 33 years in the dental field, is also the President of Wade AMG LLC, and the Founder of Haiti Vision 3. In this episode... Many dental practices are faced with challenges when it comes to hiring the right team members for daily office tasks, especially when they are just starting out. In many cases, the people in the United States who are qualified and available have to be paid a high salary which a startup may not be able to afford.  To solve this common problem, J.W. Oliver helped co-found a business solution with the help of the thousands of highly-educated and qualified yet unemployed men and women from Zimbabwe. His Christian values propelled him to set up an outsourcing company that not only helped businesses in the US, but created employment opportunities in Zimbabwe as well. In this episode of In Your Face podcast, Blair Feldman interviews J.W. Oliver of Support DDS about how the company started, the services they offer, how they compensate and work with their team members in Zimbabwe, and how his Christian beliefs helped him create a business that has the capacity to touch and change lives. Stay tuned.

Dr. Sam Daher is the creator of Steraligner, the most effective solution to clean and sanitize aligners and all types of retainers and removable oral appliances. He was one of the early adopters of Invisalign and incorporated it into his orthodontic practice, and became the top Invisalign submitter globally from 2009 to 2011, and received a Lifetime Achievement Award at the 2014 Invisalign Ortho Summit.  Dr. Daher is an active member of both The American and Canadian Association of Orthodontists and a fellow of the World Federation of Orthodontists. He is also an adjunct professor at the University of the Pacific in San Francisco, and a guest speaker at his alma mater, the University of Montreal. In this episode… When it comes to cleaning aligners, retainers, and other oral products, many people are used to using off-the-shelf sanitizing products; some even forego this process totally. This poses a huge problem because oral products can become a breeding ground for germs and bacteria which can cause diseases. This is exactly why Dr. Sam Daher created his flagship product, Steraligner. Dr. Daher is one of the early adopters of invisalign and he says that with the new coronavirus pandemic, keeping personal products sanitized has become more important than ever.  Join Dr. Sam Daher in this episode of In Your Face podcast where he discusses the benefits of Steraligner and other related products, how orthodontists can encourage patients to try them, and learn more about The Daher Aligner Institute. Stay tuned.

Dr. Paul Homoly, CSP, is President of Homoly Communications. He has presented his work on treatment acceptance and leadership communication in different associations and organizations worldwide. He has also created speaker development programs for market-leading demo companies like Nobel Biocare, Ormco Orthodontics, Pacific Dental Services, Dentsply Sirona, and many others.  Dr. Homoly had been a practicing dentist performing implant and restorative dentistry for 20 years, and he has also written five great books with some amazing titles such as 'Dentists: An Endangered Species', 'Isn't it Wonderful When Patients Say Yes', 'Making it Easy for Patients to Say Yes', 'Just Because You're Leading Doesn't Mean They'll Follow' and 'Just Because You're an Expert Doesn't Make You Interesting'. Additionally, he's authored two online in-office training programs on case acceptance, 'Case Acceptance Skills for New Dentists' and 'Making it Easy for Patients to Say Yes'. In this episode… Dental schools focus on teaching young dentists how to become experts in their field of study. However, there is one very important skill that they miss: communication skills. These young dentists are more than capable of providing excellent service but they aren't able to relay this to their clients effectively. Many have already seen the importance of good communication in their practice and thus, decide to join programs that can help them improve. Enter Dr. Paul Homoly. Dr. Homoly knows very well the importance of good communication. He struggled as a young man in dentist school to speak better and decided to work on his communication skills. He became a sought-after speaker and now his mission is to help fellow dentists improve the way they communicate with clients to better position themselves and their practice in the industry. Join Dr. Blair Feldman In this episode of the In Your Face Podcast as he talks to Dr. Homoly about the work he does with dentists, the biggest communication challenges he has seen among dentists, the importance of non-verbal communication and presentation skills, and why dentists should consider entering his program if they want to get better at connecting with clients. Stay tuned. 

Mari Sawtelle Dunn is the Founder of Mari's List, a place for orthodontists to learn more about how to manage their inventory. She founded it in 2012.  Mari's List is also an orthodontic consultant company, a study club, and a buying group, which has grown mostly by member referrals to over 1800 orthodontist members in both the US and Canada. They currently have 120 partner vendors and offer exclusive group discounts that you can only get if you are a member.  Mari has worked as a lab technician, sales representative, and Director of Business Development for a large 12-doctor practice. She lives in beautiful Texas Hill Country with her pack of poodles and French Bulldogs. In this episode… Mari Sawtelle Dunn was once hired by an orthodontist to manage their inventory. In the course of her work, Mari realized that the practice, as well as other similar practices focused mostly on large purchases and everything else, was delegated to another person. She, therefore, saw a need to help these orthodontists learn much more efficient ways of managing their inventory that will allow them to save more money for use in other areas. Mari found a solution by creating Mari's List, which has served the Orthodontic community since 2012. In this episode, co-hosts Craig Weiss & Blair Feldman are joined by Mari Sawtelle Dunn to talk about Mari's List, the benefits of being a member of the group, and Mari's involvement in Adam Schulhof's Take Back The Specialty project.  Here is a glimpse of what you will learn What made Mari get interested in becoming an entrepreneur Why an entrepreneur should join Mari's list Do orthodontists pay different fees to the same vendors? How Mari is curating other products orthodontists need in their practices through Mari's List What Mari has learned over the years and what she's doing differently today compared to when she got started Mari talks about members of Mari's List who are not orthodontists and the kind of discounts offered How Mari's List helps doctors and orthodontists in their practices How being an entrepreneur has made Mari more sympathetic to the challenges orthodontists face in running their practices What is the future of Mari's List? Companies that Mari is excited to have on Mari's List Mari talks about her involvement in the Take Back The Specialty project by Adam Schulhof and how it works Lightning round with Mari Sawtelle Dunn What Mari is passionate about in life other than Mari's list Resources Mentioned in this episode Retainer Club Mari's List  Mari's List on Facebook  Emma Gets Braces by Dr. Baron Hall  Take Back The Specialty by Adam Schulhof  The 5 Languages of Love: The Secret to Love that Lasts  Sponsor for this Episode This episode is brought to you by Retainer Club, the easiest way for orthodontists to provide their patients with perfectly fitting retainers at a great price, while also sending you a steady stream of new patients in your office who are actively interested in getting treatment.  Over 1000 patients already love Retainer Club and are using it's easy to use online services to regularly order and replace the retainers without the need to bother their offices.  Orthodontists love Retainer Club because they feel confident that the smiles they created are being maintained for life and that their long term fans continue to refer new patients to their offices. To learn more about becoming a Retainer Club partner and to bring in more patients go to https://retainerclub.com/partner.

Dr. Blair Feldman and Craig Weiss are co-hosts of the In Your Face Podcast. They are also the Founders of the Retainer Club, an innovative company that helps orthodontists grow their practices. Dr. Blair Feldman, DMD is an orthodontics specialist who has been in practice for more than 20 years. He is a former Adjunct Professor of Orthodontics at AT Still University in Mesa, AZ, and is a member of the American Association of Orthodontists, the American Dental Association, and the Arizona Dental Association.  Craig Weiss is the former CEO of a company that he helped scale up to over a billion-dollar valuation. He is also the Founder & CEO of Aladdin Dreamer, Inc. a technology company that's passionate about giving people better quality of sleep. Prior to starting Retainer Club and Aladdin, Craig was the CEO of NJOY Inc., Managing Member of  JCJ Capital Partners LLC,and Partner at Weiss & Moy, P.C. Here is a glimpse of what you'll learn: What is scan day and how orthodontists can attract new clients for their practice using this event How scan day works and how The Retainer Club manages the process (with their partner clinics How to reactivate former patients through scan day The common mistakes practices encounter during scan day and the support that retainer club provides them The benefits of having scan day in your clinic and in being a partner clinics of The Retainer Club The technology behind Retainer Club's 3D scanner and how practices can get the scanner Common challenges faced by orthodontic practices Blair talks about boiling mouth guards vs getting a custom-made mouthguard  How to do a community-based scan day In this episode… Managing client relations can be tough for orthodontists. Some patients stay but for the most part, patient retainment can be fleeting. But if you have a system in place that makes dental appointments hassle-free and convenient for them, the chances of them staying as your patient for the long haul increases. The Retainer Club has created a revolutionary way of attracting and retaining new patients into your practice. How? Through their innovative events such as scan day and through the use of their 3D scanners. Join Retainer Club founders Craig Weiss and Dr. Blair Feldman as they get interviewed by Rise25 Media's Dr. Jeremy Weisz about the perks of hosting a scan day in your clinic, the benefits of being a Retainer Club partner clinic, and how you can best get your clients to stick with you for the long haul. Stay tuned. Resources Mentioned in this episode The Retainer Club The Mouthguard Club Craig Weiss on LinkedIn Dr. Blair Feldman on LinkedIn Sponsor for this episode... This episode is brought to you by The Mouthguard Club and The Retainer Club. Both services help drive new patients, reactivations, and referrals to your orthodontic office. The Mouthguard club provides personalized custom mouthguards that are perfectly fitted to your teeth. You can fully customize the design and even put your team logo on it. The Retainer Club is the easiest way for orthodontists to provide their patients with perfectly fitting retainers at a great price, while also sending you a steady stream of new patients in your office who are actively interested in getting treatment. Over 1000 patients already love Retainer Club and use it's easy to use online services to regularly order and replace the retainers without the need to bother their offices.  Orthodontists love Retainer Club because they feel confident that the smiles they created are being maintained for life and that their long term fans continue to refer new patients to their offices. To learn more about becoming a Retainer Club partner and to bring in more patients go to https://retainerclub.com/partner.

Craig Weiss is the co-host of the In Your Face Podcast. Together with his co-host and business partner, Dr. Blair Feldman, they were able to help orthodontists build their own practice and scale up consumer business to over a $1-billion valuation. Craig is a serial entrepreneur who has founded or co-founded half a dozen companies. Today he is the Co-Founder and CEO of Retainer Club and The Mouthguard Club which are subscription healthcare businesses that manufacture 3-D printed custom retainers, mouth guards, and night guards. Here is a glimpse of what you'll learn: What service Retainer Club can provide for their clients The unorthodox entrepreneurial journey of Craig What Craig gained from the book, Thinking Fast and Slow, that he applied in his life How Craig started a hedge fund and why it's important to maintain control over your own company The things Craig learned from his friend-turned-mentor, Ellie How Craig defeated FDA in the federal court and helped create a whole new category for the electronic nicotine delivery field The opportunity that Craig saw in the public healthcare system How Craig met his partner, Dr. Blair Feldman, and how the idea for the Retainer Club came about Where people can learn more about The Retainer Club and the Mouthguard Club In this episode… Craig Weiss has been on both ends of the entrepreneurial spectrum: on one end, being down in the dumps and seeing their family business on the brink of collapse, and on the other, being able to bring his business to a billion-dollar valuation. Craig's entrepreneurial journey is both unorthodox and incredibly challenging and while the path wasn't so easy, it has led him to become the Co-Founder and CEO of The Retainer Club and The Mouthguard Club. And for him, all the things that happened to him from his childhood, from being a Philosophy major, to being a lawyer and an entrepreneur all helped him in becoming the successful man that he is today. In this episode, Craig shares his story of failures and triumphs as he gets interviewed by Dr. Jeremy Weisz of Rise25. Tune in to learn more about what it was like for him to take over and have control over his family business, how he was able to take on the FDA in the electronic nicotine delivery field, and what his company can do for you and your orthodontic practice. Resources Mentioned in this episode The Retainer Club The Mouthguard Club Craig Weiss on LinkedIn Dr. Blair Feldman on LinkedIn Thinking Fast and Slow by Daniel Kahneman In Your Face Podcast Sponsor for this episode... This episode is brought to you by The Mouthguard Club and The Retainer Club. Both services help drive new patients, reactivations, and referrals to your orthodontic office. The Mouthguard club provides personalized custom mouthguards that are perfectly fitted to your teeth. You can fully customize the design and even put your team logo on it. The Retainer Club is the easiest way for orthodontists to provide their patients with perfectly fitting retainers at a great price, while also sending you a steady stream of new patients in your office who are actively interested in getting treatment. Over 1000 patients already love Retainer Club and use it's easy to use online services to regularly order and replace the retainers without the need to bother their offices.  Orthodontists love Retainer Club because they feel confident that the smiles they created are being maintained for life and that their long term fans continue to refer new patients to their offices. To learn more about becoming a Retainer Club partner and to bring in more patients go to https://retainerclub.com/partner.

Matt Fischer is the CEO of Dentagrafix, and Dr. Eric Sacks is the Founder and President. The company sells FDA-compliant, BPA-free decorated plastic sheets for thermoforming that are used to fabricate unique, personalized, clear retainers, aligners, mouth guards, and other dental appliances.  Matt Fischer holds a Bachelor of Arts degree in Economics from Indiana University Bloomington & an MBA from Babson College - Franklin W. Olin Graduate School of Business. Matt has a successful career working with companies like DV Trading, BlackRock, CLSA, Deutsche Bank, Prudential Equity Group, Independent Research Group LLC, and Merrill Lynch. Dr. Eric Sacks received a Bachelor of Arts degree from Tulane University, and earned his Doctorate of Medical Dentistry at Rutgers University School of Dental Medicine, with honors (OKU). He also attended Montefiore Medical Center's Graduate Orthodontic Program where he attained his Post Doctoral Certificate in Orthodontics and served as the hospital's chief orthodontic resident. He is a Board-Certified Orthodontist and is the owner of Sacks Orthodontics, a private practice in Livingston, NJ. In this episode… Retainers don't come cheap, so when your kid needs to wear a retainer, your number one concern is, will they wear it even when you're not looking? Matt Fischer and Dr. Eric Sacks of Dentagrafix have found a way to make retainers more affordable while at the same time, making it more appealing to kids and teenagers so that they would be more inclined to wear it. Not only that, they say that their retainers are guaranteed to last long and are 1000% BPA-free and FDA-compliant. In this week's episode of the In Your Face Podcast, co-hosts Craig Weiss and Dr. Blair Feldman are joined by Matt Fischer and Dr. Eric Sacks where they talk about using thermoformable plastic sheets to make colored retainers, the process they went through in creating this product, and what sets it apart from other retainers in the market. Stay tuned.

Ben Goldberg is the Co-founder & CEO of Goby. He founded the company after he was frustrated by today's oral care offerings. Like many people, Ben's visits to the dentist were far from enjoyable and he, at one time, begrudgingly bought an overpriced electric toothbrush while searching for an upgrade. It was from his frustration at the quality of available oral care offerings that Goby was born in 2016. Prior to starting Goby, Ben worked at Crescent Capital Group and HSBC Securities. He holds a Bachelor's Degree in Finance and Economics from Arizona State University. In this episode… It's totally normal to get anxious when you're about to get oral treatments done. But it's absolutely frustrating when the oral care products that are recommended for you are subpar. This is what happened to Ben Goldberg and this is what inspired him to start his own electric toothbrush company, Goby. Ben Goldberg started Goby in a bid to make oral hygiene more enjoyable and definitely more effective. The best part? It doesn't just make patients happy, it makes orthodontic and dental practices happy as well. In today's episode, Craig and Blair talk to Ben how he came to be in the electric toothbrush business even when his Bachelor's Degree couldn't be further off. They also talk about what sets his products apart, how the products help practices improve their business and their client retention, how their toothbrushes can inspire patients to have a more enjoyable oral hygiene routine. Stay tuned.

Todd Blankenbecler has spent the last 30 years in dental specialty software doing multiple roles including sales management, product and project management, and tech support. He managed the sales team and software development for Dolphin Management, Dolphin Mobile, My Orthodontist, and AnywhereDolphin. Dolphin was acquired by Patterson Companies Inc. in 2008, and Todd and his partner, Dr. Marc Lemchen, acquired EasyRx from ODL Lab in 2016. Todd subsequently left Dolphin and Patterson om February 2017 to run EasyRx full time. In this episode… Have you ever wondered if there was any software that can make your job as an orthodontist or dentist easier? Have you ever wondered if you can just have one go-to system where you can maintain all your client information and prescriptions? Is there any way for you to be able to manage your practice in a manner that's convenient and reliable for you and your patients? The easy answer is yes and it's all because of EasyRx. Todd Blankenbecler is the CEO of EasyRx, a unique and revolutionary cloud application that allows orthodontists, dentists, and labs the ability to digitally design, manage, and share their patient's appliance prescriptions and supporting digital files. Their product provides an undeniable advantage for practitioners and patients alike, and the world is ready for their taking. In this episode of The In Your Face podcast, Dr. Blair Feldman talks to Todd Blankenbecler about the benefits of having the EasyRx system in your clinic and practice. They also discuss the EasyRx aligner system, the accessibility and reliability of the entire EasyRx app, and the possibility of moving into the robotics space to make the orthodontic and dental experience even better. Stay tuned. Find out more by contacting Todd  - todd@easyrxcloud.com https://easyrxcloud.com/

In this episode… Mouthguards help athletes in minimizing the risk of broken teeth and injuries to the lips, tongue, face or jaw. Having mouthguard kiosks conveniently located in orthodontist & dentists' offices is beneficial to both athletes and orthodontists. Many of the patients that go to these offices for the mouthguards end up becoming patients. These kiosks are therefore not only economical but also help to bring in new patients and therefore driving sales. Patients get to see their teeth in 3D and once the mouthguards are ready they get shipped to the patients.  Blair Feldman, co-host & co-founder of the Retainer Club, has the tables turned on him in this episode as he is interviewed by Dr. Jeremy Weisz about mouthguard kiosks. They talk about the structure of the kiosks, how they should be operated, and the benefits of having them in an orthodontist or dentist's office. Blair Feldman, co-host & co-founder of the Retainer Club, has the tables turned on him in this episode as he is interviewed by Dr. Jeremy Weisz about mouthguard kiosks. They talk about the structure of the kiosks, how they should be operated, and the benefits of having them in an orthodontist or dentist's office.

Adrian Leffler is the co-founder and CEO of My Social Practice, an award-winning team of designers, writers, marketers, and customer support experts all passionate about social media and laser-focused on just one thing; providing the most effective, easiest to use dental, social media marketing solution on the planet. My Social Practice helps dentists grow their practices by generating leads and awareness for their work through social media. It is a content marketing company. Check out My Social Practice online at: www.mysocialpractice.com

Dr. Blair Feldman, DMD is an orthodontics specialist who has been practicing for more than 20 years. He is a former Adjunct Professor of Orthodontics at AT Still University in Mesa, AZ, and is a member of the American Association of Orthodontists, the American Dental Association, and the Arizona Dental Association.  Dr. Feldman completed his undergraduate studies at the University of Michigan and went on to receive his DMD at the University of Pennsylvania. Dr. Feldman partnered with his friend Craig Weiss, a former CEO of a company that he helped scale up to over a billion-dollar valuation, to set up the Retainer Club, where they help other orthodontists grow their practices.

Dr. Donna Galante is an orthodontist, speaker, and best selling author with books such as 'The Power Principles for Success' with Brian Tracy, 'It's All About Millimeters', and 'The Truth About Invisalign'. She is a seminar leader, marketing consultant and personal coach to other professionals and provides a monthly coaching program through the Galante Group.  Dr. Galante has had a multifaceted career in orthodontics since beginning her career as a dentist and then orthodontics specialist and diplomat of the American Board. She now owns and manages three orthodontic practices in Northern California with her husband, fellow orthodontist, Paul Cater.  Donna was also on the faculty of the University of Pennsylvania School of Dental Medicine, the Department of Orthodontics from 1986 to 1993. She is a mother of two who enjoys traveling, reading, cooking and CrossFit. Dr Galante is hosting an in office course Feb 21-21 in Roseville, CA and in New York City in October.  To learn more go to: https://www.drdonnagalante.com/